The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1887-09-30
THE PARADISE OF THE PACIFIC.
EEaWairs Attractions to be HeraIded
Abroad.

A new literary enterprise is on foot IN
this city-not one calculated to interfere
with the vocation of the daily journalist,
whose lot is for the most part cast amid
the turmoil of politics, but one which,
though of periodical character, will be
conducted on very different lines. The
publication is intended for gratuitous
distribution abroad, more especially
among the tourist resorts of the Pacific
Coast. but also on board the ocean and
interisland steamers and upon the
plantations throughout the group.
Under the title of ''The Paradise of the
Pacific" monthly paper is to be issued
on and after November 1st, having for
its object the dissemination OF reliable
information concerning the Hawaiian
Islands, their climate, scenery, volcanic
wonders, agricultural and commercial
pursuits, as also the many attractions
presented by life in the tropics as ex-
emplified in our midst. Occasional ar
ticles having reference to current events
will from time to time find place in its
columns, but the strife and bitterness
incidental to party politics will be rigidly
excluded. The paper will in no sense
be party organ, its aim being, as we
are told in the prospectus, to present to
the inquiring and travelling public an &C
curate account of how people live in Ha-
waii nei; what they do--in business,
Ill y1hi
the times and methods of sightseeing
the means of communication to various
parts of the Islonds; the interisland
steam coasting service as contrasted
with what supplied its place in the early
days; the excellence of the Oceanic
and of hotel accommodation
the cost of living, etc.
The idea of a newspaper published on
this basis is not original, though it is a
new departure here. Many an enter
prising Individual even in the provincial
parts OF California has carried out a |
similar venture, and the benefits accru-
ing have been reaped not only by him
self, but by the community with which |
he was identified. 1t is, in fact, ga
bold advertisement, designed to con-
vey to the world at large the particular
of which the locality can |
boast and when it is considered how |
great and how numerous are the points
of interest in this island Kingdom, how
meagre are the sources
e ir,fO
little they are known beyond our own
borders, and how rapturous are the en-
comiums lavished upon them by casual
it is almost matter of sur
prise that something of the kind has
not been mooted before.
1t has been estimated that the present |
rate of tourist travel to these shores is
from $50 to 700 per annum-a mere
traction of the crowds who flock to the
lar less attractive resorts OF California.
1t is with the view of tapping this ever
stream of pleasure seekers,
and diverting it in this direction, as also
a trustworthy informant to
such as contemplate permanent home
in the group, that 1.-The Paradise of the
Pacific" is to be published. Such being
its scope, it is deserving of liberal sup
port from the advertising public, for
nearly all of those engaged in business
here derive large proportion of their
returns, directly or indirectly, from the
presence of tourists.
One of the prime movers is Mr.. j. ].
the well-known photographer.
but there are also other substantial bust
ness men associated with him. 1t is not
to make profit, but the more
copious the support from advertisers,
the more extended will be the circula-
ton, an issue of 1000 copies per month
being in the meantime guaranteed
Chapter On MacRUIey.
IT.