davidaulloa/AmericanStories huggingface dataset:
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
The following poem is from the pen Of
George Francis Train:

The following poem is from the pen Of
George Francis Train:
PkiNTEk'S INK.
That's so! Nothing like Printers Ink.
Say biggest firms that advertise,
To make the business people think,
OF purchasing trade enterprise.
What royal road to trade success,
Can out success press ink of Pressi
Largest fortunes Drug Patents) made
Were made in advertising trade
Newspapers now have won the day,
'Gainst bill board circular display.
Speaking trumpet of red-hot typel
What canvasscr ever before
Daily entered every door?
No matter how much papers cost
Square advertising is not lost!
Biggest returns are sure to come
From two lines In Herald, World, Sun,
Tribune and Times, as papers run!
Fifty millions Giro. year compare
With bill board advertising fare!
Sign over door sent far and wide,
Is seed broadcast on business tidei
What firm in commerce will not say
That advertising wins the day9
Publicity Is certain rule,
On sharpest edge of papor tool,
To furnish steam through press to pay
Most successful analyscrs
Are Newspaper Advertiser
Advertisers meyer Misers! e..
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
MoyrGoMERrS MrRDERER ARRAI GxKD

AN examination Of the body Of Roundsman Robert A.
Montgomery yesterday showed that tho bullet from
Policeman ROurkc'- pistol had lodged In tho spinal
column Deputy Coroner lIerold, who performed the
autopsy removed part Of the bonc In which the bullet
was mbeddcd aud Coroner Elinan said he would In,
IL presented evidence AT the nquest Tomorrow
superintendent Murray was Informed that the hercaycd
family did not desire any unnecessary display the
funeral He orders that ~ many ~ the policemen
the Flftynnh street Station could spared from
duty should he permitted 10 attend the funeral this even
ing In the Trinity Methodist Episcopal Church In Inst One
hundred and cightccnth-st. guard OF honor
composed Of policemen Will rcmnIu with the
body IN the church all might. and other policemen
acting pail hearers viii accompany the bony to New.
burg tomorrow The Police Board yesterday received
from Isaac Bell check for ~ 900 accom- panied by note
stating that the money given by the Riot Relief Fund
to the widow OF Roundsman Montgomery In reply 10
statements that kOurke ought To have h, dismissed
from long the Commissioners that they
did he power Ia dismiss simply because
he had bad record but they compelled walt un
Ill he committed some offence which would justify his
dismissal Even then the courts may rrnstatc him
Rourke arrngncd In the Yorky 10 Police Court
yesterday and Policeman Mct, who arrested him after
he had fliot Montgomery, charged him with homicide
Roger A. Pryor IT,, asked that the ho post
poned until after Tile coronors Inquest The request was
granted
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
sWIyDLTNG CAPTAIN REYNOLDS

taptain Joshua W Reynolds and Second Steward e.,ou
OF CITY Of Alexandria, tie vicms of con
ndcnce swnde yesterday package neatly packed and
sealed addressed TO Captain Reynolds was taken Ia m, $50
by a yOung man. who had with him an Ad1ma w .
Company receipt hed out as foows keceivn Of ninn,
4 Co. Santa Fe, New Mexico, one package
Reynolds, s.s CITY OF Alexandria, value Si9s Cd,
Sl3 90" o'o''
Captain Reynolds was not on board and minute Istor M
tct messeDg boy. No l633 brought mes.as. r,,,
OF the Western Mon blanks foOws 10 Ihana.
Beau or Second steward: II package con,s g. nohar
ceive and take good care OF 1t until Tomorrow w j re
nOlds." w. IVY
steward Bchan mot Beam was not board And saooA
Steward Semon paid the charges When tnptain svno1.
opened the box later he II red bIiek xron
paper. similar package WAS sent to tn. W. =.
steamer HewOreansa few days am he paid 600 VI ''
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

SEVERAL GASES or SMALLPOX ~ TIE CITY
Cases of smallpox were reported in the city yesterday
for the first time In two months. boy named Eber-
hard eight DID, fund sick with the disease ut
No 3277 Third ave. and 10 North Brother
Island 1t was not known how contracted smallpox
but he was Ia Brooklyn about Christmas time and may
have been exposed 10 cOntagon there
Later IN the day two spanards. Cestino Araspe and
sailors resort in Cheryst They came TO the civ few
daysago ON the steamship Andes OF the Atlas Line.
Still later Mrs Henderson and her infant we're found
III with the disease at No. 1853 scveDhave IL could NOT
be ascertaincd how they contracted smallpox The
patients were taken from the houses promptly and rho
rooms and clothing disiniected. WV
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
RESULTS OF ORGANIZED CHARITY.

The Charity Organization socetys special officer reported
at s monthly meeting yesterday that "a street beggars
either been warned
these were begging letter WRITER'S and
beggars 80 them able bodied TO Ue
sstenty dissolus and the others
OF the whole only 10 In the
guided by the Officer to the relief appropriate TO each ana 20
arrested and sent to the city
of six months The consolidated report gives 128
families directed 10 proper societies and church 100
Olnge hpeess similarly referred false SO
hSPnnl cases wanting work "a unworthy g. o above
go there were AZ new easea; BIZ frauds were
Sxposed and ~ aided by developing re.
bourCea Tho number Of friendly yisitors Il Ss they
bave made 29S visits Cnses relieved by commuters and
kGsos 1890 by letter 764i Of cases there werv
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
MONEY NEEDED FOR READ1yG-RooM

The public reading room at No. 1876 Greenwich st.
vas established in 1866. There connected With it
free circulating library and Tor twelve years course
OF free lectures and entertainments has been given
annually during the winter.
The institution was founded for the benefit of the
Vorking classes OF the First Ward and is highly an
preciated by those whom it intended to benefit
The reading room has been successful from the day
MAT 1t was opened From 80 to 100 young men are
sften there during the ng Sunday after.
Boon. The treasurer is George De1orest Lord No 100
Broadway, to whom money be sent the treasury
II empty.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
CALLERS AT MR. ROACHS HOUSE.

private family service of prayer held last night
ct the house OF John Roach. The Rev. H. B Grose and
Dr. McChesney OBLIGATED. The ARRANGEMENTS for the
funeral O'Clock this morning in St Paurs Methodist
Episcopal Church. at FOurhavc and Twenty second st
remain published yesterday Letters from Senator
Frye and Hal. Alaire, OF James T. Allaire were
among many received yesterday Some OF the callers
were seDaOr Reilly. Jordan /. Mott, Richard Mood The
Rev Dr. James Chalmers, Colonel John H. Wood Morgan
]. Aoit Colonel and Mrs. f. ID. Grant and Mrs Washing
Tn A. Hall
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
REGIsTERS OFFICE NOTES

The Harlem Lighting Company by instrument reco,, .
Registers Office yesterday has issued seres n,
regating $4,000 For better securing tie bonds thu
las executed deed OF trust TO the Farmers Loan and
Company which II has transferred all its
property the Trust Company tor security ''o MI"
The church at liaraenvlo has trans erred ,ho -,
property situated the north SIDE -,
feet east OF Ninthsve beng 100 ee and fear 90 S
extending through o. Seventy second To Jo,n ~ mn
for $3.50 600 Mr. Farley gives TO the church
900 payable In 1889 AZ part OF the purchase
transact also recorded yesterday "'J' Aho
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
ALONG THE SOUND.

BHIpGRroRT-Mrs samuel b. sumner, wife OF Colonel
the Superior Court died
from ngeston OF the lungs ehe chara
member OF st Johns PROTEST.
Church Dur,r racing contest on tile Pembroke
Lake Tuesday IL Jieast OF valuable horse owned by w. H.
Trubes was penetrated by the shafts a sleigh TIE
Bridgeport t0res yesterday discovered that Jab
Poctt whom they had been giving mad
a bank account Of on er 800. ~
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
WEsTCHEsTER COUNTY.

SING SISG-It IL proposed 10 alter the Soldiers Monument
30 substitute the ngure soldier the top In
of elng Dgel....A petty robbery discover
IN PRISON yesterday by Principal Keeper Connaughon
Aulbun ami John CIrcl, who
been short in their Of shirts On Monday gi
caught AustOn with SIX shirts
Tuesday night found In Ulricfs cell cOnvcts
had started und. ground railroad for shirts.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
AQUEDUcT BOARD COMMITTEES

TheAqucduc Commission yesterday adopted tho report Of the
committee on construction. Recommending shaft be
tween NoA 10 and H. to be known az Shaft No l6 "a
port was received from the that
Commissioner Barnes had been elected chairman Vice
dent Dowd vicecharman. L. Allen secretary and Jsn.r
son 0ront clerk The board then elected Cam
Eistss on Fpsncs and audi Mts.rs Dowd. Bald and
form the Committes on Real Estate A rcsaiution vas
passed the taking Of Shaft No al At
One hundsod. and evenly 0ltilst 20 ~
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
NEWARK.

bobtai horse-car Bloomfield line struck by
train the Watsessng branch Of the
road Tuesday night and demolished he
driver OF the George
Bonnell OF Caldwell the only passenger the
on the head.
Trade held annual dinner night at
Beetchenows restaurant and attended
inent cit zens
The Medical Society gave dinner Davss restaurant.
Quests from other cities present
In the Esser Trades Assembly last night
made 10 the Independent attitude Of Carroll
labor IN the House OF Assembly their
approved.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
NO DIPHTHERIA AT sAYyILLE

To the EdttOr Of The TrfbUne.
SIR: TO reports Of diphthera in Sayyie
the public schools on
other that been only one
death from disease this village more than year
We children Ill with diphihera place Ills
time Mr.. WoOdwards child died OF spinal menip as and
dphhera reported We do KNOW how soon
our charming south Side village may be visited by this
much dieaded disease but al present there ALARM
A. C. BOwDIsH.
Pastor OF NJ. l. Church.
SaypiIlS l.. l., Jan. H. 1887.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
NEVIS FROM THE SUBURBS.
Jersey CITY

Richard Hayden arrested yesterday
charged with obtaining under false petences HAYDEN
was engaged 10 be married 10 Catherine McKenns servant
employed in Peter BeDeys family and the strength Of
the engagement he borrowed $3.50 from her 10 start milk
route promising that as as lie ttab ell in bus
they would get married Hayden Della Ech
horn however using Miss McKennas money paw his we'd
ding expenses and buy furniture He and his bride lived
in NH Academyst He held in default OF 900
hail
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
STATEN ISLAND.

The Supervisors OF Richmond County yesterday adopted
budget 1857 amounting SII55s1 10 being $4,000
They decline to the police
requested by the Police Comms and
alton from $4,000 $4,000. Tor the
support Of outdoor poor and county AmshOus. $4,000
budget S3HGS3
bonds 900 board OF insane patients and $4,000
lOaus ID ~ paid
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
ROCKLAND COUNTY.

STRING VALLEY,Mrs Jane storms midde-aged properly
holder was found hafrozen three days ago IN her
where lived alone she has relatives, the soc
tatun OF Interested citizens Sheriff William H. Thompson in
Storms insane.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

Mrs wIssIows SOOTHING srRUr for cn,ldrsn r..,h,,.
Hoothes the Child soens the Gums Reduces Inn
Ansys Pain Cures Wind Collie Twenty cent? hassiS
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
Announcements

ALBERT LEWIS, NJ. d.. Beach-st.. Nv
Diseases OF the nervous system, from whatever go,
specially for The last 40 years '"u'c' y
HoursFrom 10 70 and 20 y. sindays from IN o. ~
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
HUME NEWS.
WHAT re- GOING ON TODAY

WHAT rs GOING ON TO-DAY
ruus.,i of John Roach ST. Pauls Methodist Episcopal
Union League Club annual election. evenns.
labor Party Convention, Clarendon Hall. D. m
Funeral Of Roundsmau Montgomery Trinity Methodis'
Episcopal Church, 7:30
heooHd Assembly BALL Delmonicos evening.
Coroner inquest on Linda Poole
Naval Veterans meeting. Morton House, 10 O. m
Thirtasn Clnb dinner Morellta 613 o.
Annual election Authors Club, evening. .
Eins County Young Mems Prohibition Club dinner Everett
Assembly, evening" . -, go, q, -
NewYork Library Club Columbia College Library. p m.
ToboQr gan carnival. Polo Grounds. evening. -.
eoceiy Medical Jurisprudence No IL West Thrynrst
Polytechnic Section of American institute Clinton Hail.
p m. ,
Homeopathic Medical Society. Ophthalmc Hospital, m
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

Earl IL Wilson's K. ~ w. brand of Mama
Coliars end cuns arc the best Sold every where
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

Vessel
yro,I I'm, For Malls close sails.
Valencia, Red D. Iagnsyra ................n
Andes, Atlas. Jamaica and IIayti.......... noon.
CITY OF Alexandra, Alexandra Havana. ! pm pm
Trinidad. Quebec bermuda ............... pm pm
SATURDAY. JAN. 10
Pothnia Cunarh Liverpool. ........... $50 $50
Olympia Anchor Glasgow ................. An
Hekli ThingvalR Copenhagen 630am $50 IN
Tott~rGsm Xcth AMER i,otterian.. Gsoam go IN
Begenlani. Rel Antwerp. d3oa 300 m
la tiasoo.ne. frenchIrang lIafre....... 63ORm am
Chateau Latte. BpricauI. Bor'ieauI.....- Am
Newport. Pacnc Mail. A-pinwali ........l0 am noon.
Vertuanus. y Y & Jam. King ston. .......ll am pm
Niagara. Wartl'A Havana ................. pm
TUESDAY JAN. l..
city Of Chester. Innan LycrpO0l....... pm
Wisconsin. 0uon. Liverpool 1880 y IN
Bartacoutt. Atlantic 3 vi. BarbadOcs... ] pm pm
OLAna, clyde. san Domingo. .............. pm pm
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
DAVID J. NORTON.
MARINE INTELLIG ENCE.
MINIATURE ALMANAC.

rIDAY
Sun rlses Sets 45l Nom sets. s33 Moons 10
AN-sandy Hook. 81 Gov. Isld lOla Hell Gate. 0:07
p N-ssndy Hook 10 81 Gov Isld. ll:l2 Hell Gate. O07
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
HENRY A. DANIELS Nh
To MOTHERS.

1[l LexingtOn.ave., between Goth and Both A..
Hours-S 10 ], 5t07 Z. Diseases the Neryon. 49,.
Geniio. Urinary Organs Impotence and sleriiy UGH"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

1.-THE extent of the Newspaper Adver-
Using trade and the natural desire OF
advertisers to obtain at the smallest ex-
penditure of time and trouble accurate
and comprehensive information and
sound and disintcrcsted advice, have led
10 the establishment of those Advcrtis-
ing Agencies in which a philosopher
might find conspicuous illustration OF
thu complex nature of the modern social
fabric. At such an establishment as that
Of Messrs. w. w. Sharpe & Co. adyer-
tisers DO not only find the machinery for
doing business, but the recorded expe-
rience of those by whom that machinery
has been used. IN. Y. World.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

"Our reporter dropped into Our largest
retail establishment Wednesday.
You have q great rush of business
rem rked the reporter.
'Ye replied the proprietor, partly
beca Sc II is holiday season, but mainly
on count of Advertising
How can you tell whether Advertising
pays?'
~ can tell that Advertising pays by
stoppingit. I've tried it. Trade drops,
the tide of purchasers flows some other
way
Suppose you should give up Adver-
tisingI
i should save a big pile OF money,
but should lose bigger pile. You must
keep the boilers heated il you wan.
steam. If you bank your fires too long,
II takes time TO start up. Advertising is
the steam which keeps business moving.
I've studied the matter - Boston
Journal.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

can experience of many years has con-
WINGED US of the great value and benefit
derived from carefully prepared adver-
tiscments of such goods as are in stock.
Not overestimating their quality or
quantity, but conforming as near as pos
slble to their merits, and inserting the
same In influential papers, handsomely
displayed. We have found the cost
returned to us in increased trade ten
fold"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

"During the last twenty years have
spent thousands of dollars in advertising
In all the old and new-fangled methods
which are daily set before persistent adj
vertisers, and have long been satisfied
that If man tells the truth in the News
papers he is sure to get ample returns for
bis money. Two or three lines in large
daily has often resulted in returning to
me one hundred times the cost"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

DIR. LYoN's PERFECT roorH PowpRR
-.-t An Elegant Toilet Luxury, rs csnta
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

Gladstone, the British cx-Premier, says.
Advertising Il undoubtedly very effect
I've. Its power Is enormous. Ii appelrs,
If we consult those who have made use
Of this extraordinary instrument, that it
depends wholly upon producing an i'm
preston on the public mind by iteration
or by constant repetition Of the same
thing, this shows II very singular state Of
the public mind. 1t shows there is rela-
tive 70 those matters o certain amount OF
dullness, a great eagerness TO compete
for attention, and that no one gets 1t I'M
less it Is by giving, as it We're so many
strokes of the hammer to compel people
to notice what is going on.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

ave have for many years studied tho
art of Advertising, and still il remains
q marvel 10 us that there Is not hun
drcd times more Of it. We never yet
knew man TO advertise his wares lib
orally and steadily that 1t did not pay.
Yet there are thousands Of manufacture
ers and tens Of thousands of men, hav-
ing articles which they declare ought
TO be in every household In tho country
who advertise as gngcrly and closely rs
though at heart they had no faith In 1t
at all. How can they expect to get their
goods anywhere unless some knowledge
Of the article first gets in the family
newspaper If we waited till people
learned from their ncighbors, we might
wait for years before the most wonder
full aud useful invctions became gene
rally known"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

The following testimonials on the suD]ec
"Without the aid of Advertising l
could have done nothing in my enter
prises. have the most complete faith
In Printers Ink. Advertising Is the
Royal road to success"
I'VE have tried almost every sort OF
medium In Advertising, and long ago
became convinced that the results wero
largely in favor of the fresh and varied
columns Of the Newspaper"
IAN experience of many years has de.
monstrated to us the great value and
benefit derived from carefully prepared
and properly displayed advertisements.
In well-established. influential News
papers"
"In no department of business Is there
probably so much money wasted as IN
Advertising, and in no department arc
good judgment and experience more re-
guisite. Twenty-Five years experience
has clearly demonstrated the superior
advantages and economy of Newspaper
advertising over all other mediums Of
fered for that purpose.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

"'A dull tool wastes time and is never
used except by n dull fellow True rs
preaching Doing business, or attempt
ing TO do Il, In this are without Advcr-
Using, Is like using dull tool, and the
merchant who tries it is. generally speak
Ing. n dull fellow. Not one man in q
thousand who adyertises literally and
judlciously fails of success, while there
are hundreds who never succeed at all,
merely because they have not the pluck
to spend a portion of their profits in
making known to purchasers their
whereabouts, and what they have TO sell.
Attempting TO do business without Adj
vertising ia like using dull tool. when
O keen, sharp one, lies within reach"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

"Of all the methods open to the mer-
ehant for advertising his business, an ex-
perience of nearly half century ena-
bles us to unhesitatingly declare in favor
of the NEWSPAPER. 1t is without ex-
ception the most persistent, painstaking
and successful canvasser any business
firm can secure for the purpose of bring
Ing their goods to the attention of the
consumer"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

publicity is money. This has como
to be recognised in business. COMPETE
ton is so keen, and we live in such busy
times that mans only chance of sue
cess lies in proclaiming the merit of his
Wares far and wide, up and down the
market. He must keep trumpeter, tho
public attention be arrested, and he who
best succeeds in this has the best chance
of making fortune. In this conviction
every one Of spirit adveltises. 1t is not
sufficient to put sign over the door,
signs must be sent out far and wide, and
people made TO see them end remember
them in spite of themselves"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

"The policy of every man in business.
and who must live by the public, should
be to let the public hear of him. His
best speaking-trumpet is the Newspaper
advertisement In populous commu-
nifty and a rapid age like this, every
trader must make himself heard and
known, otherwise he will fall behind
the progress Of his neighbors."
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

The daily press is the peoples Uni.
yersity. Half the readers In Christcn.
dom read little else. If we had to
choose which should be destroyed, all
our colleges or all our daily papers, We
should be Obliged to decide that our coll
leges are of Unreasonable value, but
that the press is indispensable. james
Parton.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

"Have what the public want. Sell it
at a moderate profit. Advertise largely
In FIRsT-CIAss NEWSPAPERS and you are
bound to do O trade. Let the NEWS
PAPERS BE TIE BEST YOU CAN OBTAIN,
no matter what the cost. 1t is but ma
tural that an advertiser must, in a de-
gree, share in, and thereby gain from,
the respect which a reader entertains for
an ably conducted journal
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13
". W. SHARPE &.W,
NEWSPAPER ADVERTISING AGENTS,
n PARK ROW, new YORK.
Advertisements written appropriately displayed and proofs furnished free Of Charge WITH
insertion number application by mail otherwise
United
for the accommodation and inspection Of Advertisers
THE ADVANTAGES OF NEWSPAPER ADVERTISING.

lowing testimonials subject of Advertising have furnished
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-13

Use IN the best Newspapers largely ana
we'll, and returns are sure. The stronger
the Advertising the larger the returns"
"Money may be thrown away In Adj
vertisements as easily as in any other
way. Success depends upon the selec-
ton of PROPER MEDIUMS and PER-
SISTENCY. The BEST MEDIUM in
our judgment Is good NEWSPAPER"
According to the character and ex.
tent of your business, set aside liberal
percentage for Advertising, and do not
hesitate to keep yourself increasingly
before the public. It matters not what
business Of utility you may be engaged
in, for if intelligently and industriOusly
pursued, q fortune will be the result
eff what you have to say be strictly
TRUE, say 1t in good Newspaper. It's
readers are intelligent, will appreciate a
bargain, and of every such CUSTOMER
you make an ADVERTISER. For forty
seven years NINE-TENTHs OF our adver.
Using has been done on this plan, and
of the whole expenditure ali that we
regret is contained in the other TENTH"