The sun. [volume] (New York [N.Y.]) 1833-1916, 1887-10-03

Enterprisine People are Turulus its Name
aud Promiuence late Cash.

Tho Seventh Regiment is In state Of
mind over clever scheme, said to have been
originated within tho armory walls. but being
carried on by persons unconnected with the
regiment. by which advantage is being taken
Of tho regiments fame to boom an advertise
Ing book. The scheme involves the publlca-
tion Of large sized volume OF information re-
garding the regiment. alternate pages being
occupied with advertisements at fancy prices.
with large block Of advertisements inserted
at the end
It is to have pictures Of all the commissioned
staff scattered through II. and is to give tho
complete roster Of the regiment, points In it's
history, sketches OF its prominent members,
details Of Its various public appearances and
encampments, and other matter to make 1t an
interesting volume for those seeking informa-
ton or half hours amusement. The book is
intended to be scattered gratis upon the tables
Of hotels, places Of amusement, and waiting
rooms. and In similar public places.
1t first became known throughout the regi-
ment by the solicitors asking members OF he
regiment to take space in its advertising pages.
1t was given out that 1t had official sanction.
or. at least. that was the inference from the
statements Of tho solicitors. Many adyer-
tisers, Il Is said, subscribed for space upon the
suppoaitiOn that II was official. and thought by
favor. Friends of the regiment took space
Lieut. Col. George NJ. Smith first heard Of 1t
at his business Office through the telephone
A member Of the regiment who had Just been
asked to subscribe wanted to know II the Col
onei had approved the scheme Capt. Rhodes
came to him and declared the scheme an out
rage. Capt Dan APPLICABLE wrote him letter
tise his publications in 1t. and asking Il the
permission Dragged OF came from tho Colonel.
Other captains and officers spoke to him
After having heard from majority Of the
officers, all Of whom agreed with him. Col.
Smith last Friday issued this circular:
Tho attention of the undersigned has been called to
ton OF the roster and other Information concerning
the regiment This method of advertising Is without
the sanction Of the officers and meets with their
Members OF the regiment are reminded that tho
printed which Is issued annually Is not for
era circulation and no person is authorized to mako
any other use OF 1t.
Yesterday he said to a reporter OF THE suN:
in some WAYS unimportant that hes ated to make
It the subject OF official attention and yet could hardly
do otherwise In common Justice to the frends and
Is purely personal and private public aton be seat
tered abroad for all TO examine who will. all kinds OF
Grants ana S e. ". the sddt K. o. s
be overrun ~ their homes with every sort Of circular
and advertising device. and annoyed by imperthent
co es L H. y
even publish our roster provided they can secure
copy OF It, for have not copyrighted it. but simply
Action in publishing tho circular was heartily endorsed
individually by all the officers who attended the regular
meeiing last evening though the subject did NOT come
10Th. viii heartily second the action