Telegram-herald., 1887-10-22
WALKS AND TALKS.


Rse ~. william seFisEsr siaaa rkof
- asfs 1sfofs aas. So s1zn. iF-as i2-ss
Nulls8. .-l.ancs % t-.s hAek ssais. tzsss' {
Leak sc STA. at u ia 80. "l.-lA--2.
Sox eaa4l4,y. - n-a1 - nl21--sssseF eco g
- the frs1eh mlzas So y--sst -ssa i-st cur
selves ana s1s saols soxa ai.'s.1s ss31
ssa as1aa.s1 81 ye4rssif. Hasa - seis sost
81 lhinR xoae 81 - =1o1f loa< snsAsas
Bllaale NhAf 60 Earn eoya1 a-s~a. ca
Aesslali. q soa. ~ asa. - s-ca pe-
e4si8lf o.Esf ucn are 4p &C Co 81
William Dsrt { yoa Fssd tie daily ts~e. =
sad ne ass cEats liosass AVS CAB s~1
ses stat iaakss AIS @sra "a cars Ae-p
rix1t Oh zaoVin< Fou11 49, ro12ll a14 --s
llsfLlz< st2Es sl1g ca tosst-sf y -1.a--
ca s10Q4a ~ al aLceEstaGd -cas t~s
8Il xll nsssr xrlad via ths satsT t14t =
aasIe1. WlA4A Real E1s relc sis~-Etls
m4rfiaxs EecoIis-W liil4En- lnst e a.
dung 4. EssFy 6ody Is NsAlns ap AAs
spliling-4l 1Qt you aud l-go0 aad l.
William and yoa fs Ia eldest aad sos
oaiaest. a1d yoQ o1sot ~ k1SS more
W llilsIE~
Why you know th4t you know better.
William. And ! kaox that yoo kn0s hat
ought u be ashamed Of yourself such
a. s1amDls " TIA rising gsnsration, Vii
Lam-wA.cd you'd soon ss.' to rise 10
more. william. Il ~ q ths Cd vs4zt cakos
la town we're 10 act ike you and J. VII
lam. COme ray boy, and isl Is reason
tof,slhef brses rikat ~ and De naa,
william en1 Il Y01 never learned % swim
iust dan-drin with al tne rest Of The
usd. Willism. Il really isn't nauch. VIII
lam. when gue gsLs Gsed - Z. bridge
himself admits that II isn't half 50 bad -
81 8 cracked ap % DC. oaiy little scre wing
up of courage. Williams temporary
dropping u tLe eysilds-one svif.. sudden
p.uess-a leap in tie Gark. IS y we're.
Wilism-sn1 yoa re safe.y shese, Wliisn-
Al, thsre-0nlF think Of Il, william AFTER
al these weary wears, safe. sale a. home,
and ready % stay .Asre. William. Lei us
clasp hands. forget the pzzL and get there.
william VIII you, William. Won you,
William
What does that crowd mean on the side
walks on the corner Of Monroe and Pesrl
streets What Is everybody so earnest and
excited asouu Way this swinging OF arms
and pointing OF hznds-this crsning Of
necxs and Babel Of tongues, Is It hre, an
arrest. dog light. or rough and tumolel
Nothing OF tue sort. IL Is only the every
day crowd OF orderly bat intensely inter
e-tsd people who gather ia the locality
mentioned every hour 10 take their tll CT
staring a. aud commenting upon the tas;s-
iul sud elegantly arranged windows OF the
Tower Clothing Company. No you are
entirely wrong. This Is R0s q paid pun.
Hr. Rosenthal would De perfectly
willing 20 pay an enormous price
for IL in this column; bug Mr.. kosenthal
couldn't buy il. We wouidn's sell
II 70 him-but he can have il for nothing
Whence this generosity? We will tell you:
Because Mr.. RosenthaIs show windows are
credit TO. and an advertisement of the
city. They light up aud make perpetual
''taiug OF beauty" Of the whcle corner, and
are 10y forever" TO the constant stream
OF pAssess-by. no matter what their sex. age
or station. To The residents Of the city they
impart Q thrill OF honest pride as one re-
fleets upon the increased wealth and iA-
portance Of the city which alone make sucn
Al investment either profitable or possible
To the stranger they illustrate. as hs show
windows OF the leading business stOres in
any town alone can illustrate, the resources
euter prise, wids-swskeness and pre-
gressive IDEAS Of commercial Grand Rap
ids. Marx our words. you never see such
show windows as those OF the Tower
Ciothiny Company outside Of cities OF ex
ceptionsl yirility and nearly 10000 in
haoitants. Why, every one OF the largel
wax figures in the Towers" windows wa,
imported direct from London, land thcy
are az GOOD "a any in Malame Tousssul 5
world fagned exhibit) and the larger one:
cost 500 apiece. We repeat that this motto,
il not paid for. Heaven knows we Cur
afford the donation. Listen TO this: Mr.
Ross nthsl has in the past three months o
| his residence n this city paid out the sun
| Of 800, cash down. TO the TELx3RAM
| HKRALD alone! 10 say nothing OF the lsrg
sums paid out 10 the multituie OF othe
/ local publications. He has done more thar
| this-he has reyolutionized adveTtisiE,
/ methods as they were never revolutionize,
bsfors since the star Clothiog Hous
| frat opened in this city. Ee Ia
made pages and hslf pages tax
/ the place OF column "sis." Nav, more, L,
has proved that these pages AMI half page
are paying investments; that the adver
| tiser not only gets his money beck, bn
/ gets IL back AZ once; almost before the in
| IS dry. Tie Star Clothing House did. il
yesrs past. precisely what the Tower Cloth
| ing Company is doing now for itseif. tn
local papers and the city aud the Star
has never ceased in It's liberal and wise ed
| vsrtisng. but these two firms alone seen
| 70 fully realize that the true and only So
| cret of selling goods IS % tell psepie whe
they are. what they cost and vnere 10 fn'
| them. This IS what IS meant BY "adver
| tisiog' and for ali such advertisers tn
| TELKGRAN- HEgALD can never ssy too mucl
| ia praise whenever opportunity ofer:
"without money and without price
l HkFPIvFss