Springfield daily republic. [volume] (Springfield, O. [Ohio]) 1887-1888, 1887-01-22
TIE "CURE-ALL" TRADE.
FORTUNES MADE BY SUBSTITUTING
NEW NAMES FOR COMMON THINGS.

The Public Like 10 he Humbugged-t
! Catching Title for a simple Drug-The
Road {" success Lies Through Much
Advertising.
People in the country can look back to
the time when the quack doctor visited
their towns and villages and eNpatiated
upon the blood purifying qualities of sarSa-
paTilla from his buggy in the street. lie
Offered deCuCtiun of il cheap in "A bottle,
or sold the root itself with instructions
how 10 treat it. Sarsaparila was found
Ia be of service, and il became. and has
remained, n favurte medicine in one form
or another, and indeed is found in every
saloon as regular beverage. Only some
ten years back II gentleman from Califur-
mia with winnings from the gambling
table advertised broadly a specific cure 10
relieve the physical disorders for which
sarSaparilla had been so generally adopted.
He gave it a high sounding name, pub
liShCd testimonials aS To its virtues, gave
il away 10 the druggists on condition that
they should not sell it under a certain
price. and in this way created demand
for il. The people who tried il as a med-
cine were satisfied with its results, and it
is now a business paying a handsome
revenue.
LIKE To BE HUMBUGGED.
Now, if you happened 10 he a chemist
Of some rcpute, and truthfully told the
public that this medicine was only sarsa-
parilla, and they could get As much for ten
cents as there was III TINS dollar bottle
with the new tangled name, would they
he thanktuE Not at all. Ihey would
shruS their shoulders ana say ferhaps.
Because the public like To be hlmbugged
ihaI Il all that IL Is. No lawyer could
make out a charge OF swIhullhG III the
case mentioned lie uoes not sell some
thlnS Tor HarSaparlln whlch Is an INFERIOR
dfuS. lie SIMPLY tahes as MS lhotto:
Sarsaparilla oy any "'her name would De
as COOL ana pa! oe''er- IL Is the name
i' " ~
- " $50 Pio..S P'o pDl'' sii gu"
n"i - 'ti. 80 :. anu -'''
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IN, M .."i'9 :'io
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a, !. 'iiP'lSs as ~ uPot,
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- ,i, - ,;,t, ,h, ia,i
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M tho ,oirt 10 tbis ;, said drrc-
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Els, "i'o i,'' - VI, h -, ',a,. 'oI ni
nf PoP'' M o,,,s,i', P' :,
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-. 20 tJ,,,,, ,,,+a,,,I -,
80 -, i,,.a,IiaT,,l ,'I - 60,
at ,hn,,, ~, ~ Int ~ ,,Id fasbionod
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81 nUn ~ thaso ,,.batbar IL hs rbn,
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,nt ond ha dacidas ar, cotchin[, titIe
for il T,is it'll ho oS,artisas e,.s,,,I1
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ND' En- lSiN" IL i"f i"'>"
IN many instances tIeH ero" 10 ha'e
lai'h III 'iiehi, a l"uS Gailie III mere W
uaN anu Pui'iiaSe' uoii]l ietiie'ts i'ii
auNer' 'lse'I NY heA' cus.oiiiei iiiiSnt
nave Deth ONE "ho asAeu loi 'he sety
ssihG uIus pi us common n1i!e' anu no
"o,iu nave "eeh suPplieu WIN i'i zen
ems NJ, we uo- man any iai
PIoil's oi Iilis Pa'Tnt oIsii'Se ns Ds'auoS s5
We ht'Ne l" heeP 9"Ih '"i ,'u S'O'h' an"