Frostburg mining journal. [volume] (Frostburg, Md.) 1871-1913, 1887-06-25
There are many ways of bringing matter

There many ways of bringing matter
o The Notice of the public, but the Pile
NOmcnal force of The Novel method in
vented by Hon. BOBBY FeatH Eers Not only
calls attention to the desired article but ad-
mits of pleasant news items being utilized in
harmless manner to the advantage both Of
the reader and advertiser without loss of
valuable space or time.
The result of the constant labor of years of
THE Noted statesman aforesaid is the evolv-
ing of plan of advertising, by the simple
admixture of little upper case, in The
Notable manner shown in the present ar
ticle, differing SO from The Normal fashion
of perfect uniformity of type, usually
adopted heretofore.
Whether the matter of news relates to The
Nomenclature of a nation The NOdular
question of the day, The Nocturnal rambles
of The NOcrambulist, The NOvitiate of
nun, or The Notions of The Nobility, The
Noteworthy advantage in every way can
not be moderated.
1t is worthy of remark that the He-No
TEA of Martin Gillet & Co., of Baltimore
has The Honor of being the first article ad-
vertised by Mr. Feathers new plan, which
the Goths and Vandals will observe is copy
righted.
Some years ago there was imported as an
experiment into New York from China an
invoice of uncolored green tea.
1t was Offered to the trade at reasonable
advance over the cost of importation without
finding a purchaser and finally was sold at a
loss, while similar teas with color paid
profit.
We bought the greater part of this invoice
of uncolored tea, and then decided that, not
withstanding the loss ON this lot, we
would continue the experiment of introduce
ing uncolorcd tea. We realized at the start
the difficulties of overcoming the prejudices
in favor of an appearance and decided that
the people mast be induced to buy the tea Without
seeing it.
1t may be imagined that this has been up
hill mountaineering costs money. We have
spent many thousands of dollars at EXPOSE
tons in explaining and showing to the
people the advantages that the uncolored tea
offers to them. Other methods we have been
compelled to resort to to overcome prejudices.
1t has only been within the last few
years that this selling of uncolored tea in
America has gotten beyond an experiment.
He-No Tea was the pioneer and is to-day the
leader in its effort to open the eyes of the
public to the absurdity of buying tea to look
at. By these efforts to introduce He-No Tea
we have tried not to exaggerate, preferring
rather to state the facts, and as far as our
means would admit have published the facts
as we understand them.
We thi:lk the key note of our advertise
ments that makes them of anyinterest isthat
they are true; if they were not the truth then
indeed we have squandered our money, for
it is throwing money to the dogs to try and
fool the people into buying an article by mis-
representation, especially when your profit
only comes by continuous demand from
the people.
We again and again ask you to try He-No
Tea, and we show you how easy it is to pro-
cure and the tea once in your possession you
can attest the truth of all that we claim.
These advertisements, which are nothing
more than talks about tea, are for the "un-
converted" If He-No Tea is not good tea
our telling you SO after you have tried it will
not make you like it, and if you do not like
it, all of our money and labor is lost, for it
costs us more than we get when wesend sam
pie package, as the postage eats up the profit,
bub VIC hlioN iioii "a pSiiShSS biiCtCCil
out of twenty who try HeNo Tea and make
it in an earthenware vessel like it better than
any tea they ever drank. If you use English
Breakfast tea we would not advise you to try
He-No for the. wo!havors are entirely differ
ent, but there is very little of this tea used,
and as we have stated before the flavor and
quality of He-No suit most every one, and
so we have done this to induce the people to
try He-No Tea, that it may be introduced in
the stores, and thus bring the business di-
recty to us, without any solicitation on our
part.
We regret that it becomes necessary for us
to caution those who intend buying He-No
Tea to beware of limitations, many of which
have sprung up since the success of He-No
has become an assured fact.
We do not ask you to buy anything which
you do not want.
But we do ask, if you have made up your
mind from the vast amount of good that you
have heard of He-No Tea and wish to try it,
that you do not permit yourself to be influ-
enced to buy any other tea instead. There
is but small profit on He-No Tea, hence
the anxiety of some dealers to press other
teas upon you, using the argument tnaC IT
is just as good or better" that it 'lasts
longer" and they "know what u.s. We ask
that you insist upon having what you have
made up your mind to get.
To those who have used He-No and dis
covered its great merit and quality, this eau
ton is unnecessary, but those who have
never drank it and wish to try it, should
politely resist all persuasive efforts to take as
q substitute other teas.