St. Landry democrat., 1887-07-02
There are many ways of bringing mater

There are many ways of bringing matter
. The Notice of the public, but the pHh'
NOmenal foEcc of The Novel metnoo III
vented by Hon. BOBBY FeatHEers NOt only
calls attention to the desired article but ao'
mits of pleasant news items being utilized LII
harmless manner, to the advantage potn Oh
the reader and advertiser without loss OF
valuable space or time.
The result of the constant labor of years o.
The Noted statesman aforesaid IS the eVolV
ing of plan Of advertising, by the simple
admixture Of little upper case, IN taG
Notable manner shown in the present ar
ticle, differing SO from The Normal tashlor
of perfect uniformity of type, usually
adopted heretofore.
Whether the matter of news relates TO tdh
Nomenclature Of a nation, The NOoulat
question of the day The Nocturnal rample
of The NOcrambulist, The NOvltlate OF
nun, or The Notions Of The Nobility, the
Noteworthy advantage in every way can
not be moderated.
1t is worthy Of remark that the He-Nc
TEA of Martin Gillet & Co., of Baltimore,
has The Honor of being the first article ad'
vertised by Mr.. Feathers new plan, which
the Goths and Vandals will observe IS copy
| Ighted.
Some years ago there was imported as an
| experiment into New York from emma an
invoice of uncolored green tea.
| 1t was offered to the trade at reasonable
advance over the cost of importation without
finding purchaser and finally was sold at
loss, while similar teas with scolor PAID
profit.
| We bought the greater part OF this invoice
of uncolored tea, and then decided that, not
withstandng the loss on this lot, we
would continue the experiment of introduce
ing uncolored tea. We realized at the start
the difficulties of overcoming the preJudlces
in favor of an appearance and decided that
the people must be induced TO buy the tea wsthous
seeing it.
| 1t may be imagined that this has been up
hill Notwithstanding costs money. We have
spent many thousands of dollars at exposl'
tons in explaining and showing to the
people the advantages that the unsolored tea
offers to them. Other methods we have been
| compelled to resort to to overcome prejudlces.
It has only been within the last few
wears that this selling of uncolored tea IL
America has gotten beyond an experiment.
He-No Tea was the pioneer and is to-day the
leader in it's effort to open the eyes OF the
public to the absurdity of buying tea to look
at. By these efforts to introduce He-No Tea
we have tried not to exaggerate, preferrlng
rather to state the facts, and as far as our
means would admit have published the facts
as we understand them.
We think the key note of our advertise
ments that makes them of any interest is that
nf no fr1 h
indeed we have squandered our money, for
it is throwing money to the dogs to try and
fool the peopleinto buying an article by mis-
representation especially when your profit
only comes by a continuous demand from
the people.
We again and again ask you to try He-No
Tea, and We show you how easy it is to pro-
cure and this tea once in your possession you
can attest the truth of all that VIC claim
These advertisements, which are nothing
more than talks about tea, are for the ''un-
converted If He-No Tea is not good tea
our telling you so s.fter you have tried it will
not mako yo,:: like it, and if you do not like
it, all { our money and labor is lost, for it
costs u more than Tcget when we send sam
pie package, as the postage eats up the profit,
but we know from experience that nineteer:
out of twenty who try He-No Tes an6 make
it in an earthenware vessel like it better than
any tea they ever drank. Hyou use English
i Breakfast tea we would not advise you to try
He-No, for the two!favors are entIe.y differ
ent, but there is very little of this tea used
, and as we have stated before the flavor alac
; quality of He-No suit most every one, ant
so we have done this to induce the people t.
NJ hot NO ,,fr sr
the stores, and thus bring the business di
,, rectly to us, without any solicitation on ou]
part.
We regret that it becomes necessary for u
to caution those who intend buying Hem
: Tea to beware of limitations, many of which
D have sprung up since the success OF Hen,
! has become an assured fact.
! We do not ask you to buy anything which
you do not want.
But we do ask, if you have made up you
mind from the vast amount of good that yo
have heard of He-No Tea and wish to try il
that you do not permit yourself to be infiu
: enced to buy any other tea instead. Their
is but small profit on He-No Tea, henc
: the anxiety of some dealers to press othe
d teas upon you, using the argument that GO
is just as good or BETTER" that it ''last
= longer" and they "know what it is" We as
a that you insist upon having what you hay
+ made up your mind to get.
j. To those who have used He-No and di
y covered its great merit and quality, this cal
l. ton is unnecessary, but those who hay
# never drank it and wish to try it, shout
, politely resist all persuasive efforts to take
=, a substitute other teas.
y
l.
Is DOW TO GET HENl TIA