Evening star. [volume] (Washington, D.C.) 1854-1972, 1887-11-19
Bonner NJ an Advertiser.

8cuneY NJ an ADVERTISER
MS FRryyps QUESTIONED MS SANITY WIEN THEY
NOTED HIS RxPENpfTuREA
From the Nsw York World
The retirement Of Robert Bonner from the man.
asement OF the ledger recalls many stores Of his
methods in building up his paper and attracting
attention 10 L. When Mr.. Bonner put his page
advertisement In the Herald the pastor OF the
church which he and his family attended became
very much agitatei over the idea and said to his
vile taat ne must cali on Mr.. bonner,
as he thought DC was insane, for II
he had paia for that advertisefnent he would be
ruined 1ae good man took his nat and called on
Mr.. Bonner and told him he wanted TO talk about
that advertisement, and asked n he had paid the
r,suiSr rates for y: MT Bonner cooly Informed
asked n an advertisement fer a or 8 would not
answer his purpose, and he pointed TO an obscure
held In his hand. To this NJ. Bonner responded
seriously: al see how it strikes you. and as know
you are my friend and think am crazy and come
here TO advise me, i am sure my policy Is right.
Every other reader o; the paper IL as much aston
ished as you are. Eureka! This Is the secret Of
az everlasting
The life OF Gen. Grant, which was written by his
father, Jesse Grant, had great run, and was used
as q campaign document when the general ran for
told capturing many voters. When tae rrst cable
was being laid by the steamers Niagara an Aga
memnon Ut: Bonner conceived IN, idea OF having
his paper. The failure OF the cable, however,
spoiled this plan, bu; IL undoubtedly suggested 10
in 1 the Introductory ehaptef Of Harriet Beecher
s,owe's rejoinder OF the famous Byron scandal
wired TO IL.
Some years ago when NJ Bonner became worn
out with tie fatigue OF hard work he purchased a
place In the country. lie had not been there a
great while when the following appeared in the
Ledger under the heading, "A country seat for
sale where there IS fever and ague."
81 hereby offer TO sell my country seat at West
lived fSr the past three Summers. but do not think
could live much longer. have heard that people
looking for place 70 purchase could never ind
one where they have cnills and fever. They sl-
ways have it abou; d mile or a mile ana half or
two miles away. but never right there ut the place
that Is for sale. Now ofer for sale q curiosity.
the H'I fever and ague K. viii warrant n Il
to be there. Three OF my children have it,
my gardner has II, my groom has the
linking OF it myself. Any doctor with large
family with specific for Fever and ague would md
na Il Se Sn9 q
own family IL would give him a reputation which
would assure his future. Besides the fever and
ague the estate consists OF q fine double house,
with all modern conveniences aud Improvements,
sien as hot and cold wafer furnace, range. &c.
aoout two acres OF land, pretty lair barn, anu
beautiful place. The grounds are Handsomely
laid out and covered with shrubbery end trees oil
the choicest Kind. The trees not only AFFORD Q
bought the place 10 please my wife, ana shall Sell
* 10 please ny whole family. Terms casa! 1 ain
aIriu HiJ SECURITY on IL WOuid get tne icScT hne
ague and be eomc shaky. ThoS5 Wishing 10 pur.
chase will apply Immediately. Iwant 10 get away
from IL as fast as Dexter can carry Inc.
'.RoBERT BONNER
.Lea1er Office No. 90 Beekman ST., Sept. ~, 1867.
S"P. s-The town aut hori,ies have begun 10 make
alterations In the streets adjoining, and II they
Dram the place as well as they CO the pockets OF
the landh0lders It may become healthy"
This advertiser mt created quite sensation at
the time. anu was copied 10 The daily papers all
I over the country. Mr. bonner always threw his
columns open TO communications over signatures.
Wner Gen. Grant, as President, became Involved
In trouble with tie gold dealers OF Wall ana Broad
streets, Mr. Bonner wrote letter 10 him and the
reply was published In the Ledger. The same
tnlBg happened IN the cause ceietre OF Mcfarland
and Richardson. Bonner also saw the position
OF his proIeye, Henry Ward Beeceer, iu the Triton
scandal, ana gave the Plymouth pastor a chance
TO explain himself by letter which went the
rounds OF the press.