The midland journal. (Rising Sun, Md.) 1885-1947, 1887-04-15
Friday, April 10, 1857.
OUR 1oRBoRN SUPPLEMENT

This week we give our readers
larger and infinitely better paper than
can be produced by individual enter
prise alone in the country. For the
Justice of our claims we refer our read
ers 10 the present number and those
which will follow weekly. 1t is utterly
bevond the bounds of possibility for
publishers of country papers to com
pete with the society weeklies publish
ed in the cities and the fashion and
literary magazines which are furnished
on account of their large ciroulation,a
very low subscription rates. Fortunate
ly the local features of the countrypaper
cannot be appropriated by its city rival
and this insures the local or home pa
per place in the newspaper world
from which it cannot be ousted.
How to circumvent the damaging
effects of its city rivals has long been
the study of the publisher Of the coun-
try paper. Patent outsides," as the
cooperative prints were termed, was
first invented. This consisted of FL
establishment fitted up in one of the
large news centers, with one or two edi
tors who made a paper by clipping and
FASTING. The forms Of this patch worh
were put on the press, and heading to
suit the "Village Spy" attached and
enough papers to serve the Spy" run
off when the press was stopped, anoth
er head placed in the form and papers
to serve No 2 struck, and so on; print.
ing the sheets on one side and express
ing them to their different country Of
fees throughout the district of this
service. This failed to satisfy the wants
of publishers and the system of stereo-
typed plates of similar matter was de-
vlsed. The plates were cast and proof
furnished to publishers who selected
such matter as they desired and the
stereotypes were shipped to the office
of publication, where these stereo
plates of stories and other literary mat
ter, which largely make up the first
forms of the majority of country papers
were put on the press and the first side
worked off at a great saving in type
setting This matter was often verv
excellent, but it was nee, ssarily all
second hand, and lacked the freshness
and seasonableness of original matter.
To obviate these objections and at the
same time raise the standard of the
7~home paper, syndicate hasbeen formed
In Baltimore with abundant means to
command the best literary talent of the
country, and the publishers who be-
come members of that syndicate secure
all the advantages which occur to mem
bership of similar syndicates of the
great Leading papers of the country
such a. the Boston Herald, New York
Sun, World and 7ribune, st. Louis Globe
pemocgat, Chicago Tribune, Inter- Ocean.
and other great journals. 1t is virtually
by the cooperative agency of the jour
mails belonging to the combination and
by its means, they secure for their Sun
day and weekly editions illustrated cor
respondence and special articles of
many sorts and grades whose superiority
over the general character of newspa-
per miscellany is thoroughly recogniz
ed by the public.
The scope of our Lorborn supple
ment is not one based upon news fea.
ture but rather on comment on current
events literarv, household, art and
kindred subjects; sheet in short for
the hom', and matter so presented i'm
1t as to interest the whole family.-A
weekly magazine in some respects, and
there is no reason why such publica-
ton should not take rank with the
high priced monthly magazines, and
excel them as regards freshness and
closer relation TO Time and events.
By the facilities which our connec-
ton with the syndicate affords we are
enabled to greatly enlarge the MIDLAND
making it six column eight page
paper, one of the largest class of county
papers. and we are quite sure the opin.
ion will be unanimous among our
readers that it is one of the veyv hest
All supernumerary and improbable
ads. are eliminated and the local, edi
torial, agricultural and domestic de
partments contain "meat from the
she'll" By this stroke of enterprise we
are enabled to furnish, in addition to |
full and complete local paper with ru-
raj departments suited exactly to the |
requirements of our readers, a paper
whose literary and art features are the |
product OF the brains of such writers as
George Alfred Townson, Jenny June
Renry J. Ford, J. r. TAFT, Julian
Ralph; in short a corps of the best.
writers and artists in the country are
employ. d in its production. This tai |
ept, artistic and literary alone costs the