The Arkansaw traveler., 1887-10-29
THE FIRST JENNY LIND
 TICKET.

In the Cosmopolitan Magaztae for October, P. T. Barnum thus tells of the man who bought the first Jenny Lind ticket in this country:
 knew that the fabulous sum of money that was to pay for her dull cet notes would of itself be "big ad- vertisement; that people would be- gin to wonder what the price of tick cts would have to be in order even to reimburse me; that many would fear they would not be able to pay the price charged, etc.
 This was exactly the state of pub- lie feeling week before her arrival, when I announced that, in order to give all desirous to hear Jenny Lind an equal chance, the tickets would be sold at public auction, starting at the nominal price of three dollars per ticket. It was acknowledged that this plan was fair, but the wonder grew as to how many times the nominal price" the choice seats would bring in this public competition. All over the United States, and indeed, Europe, the excited people were waiting for the news on this point, which would reach them as soon as possible after the sale
 For ten days preceding the auction the newspapers were full of predic- tions regarding the price of the tick cts. Everybody wanted to attend the first concert, and orders from all parts of the country were sent to friends in New York to secure tickets, if they could be bought at prices that were not utterly fabulous.
 1t is every mans business to exer- else the grearest possible foresight, whereby his calling can in an honest way be made most profitable. l clearly foresaw what effect this auc- tion sale of Jenny Lind tickets would necessarily have in the existing excited state of the public mind and that the higher the prices obtained, the more would the frenzy be increased. There fore, three days before the auction of concert tickets was to come off, I went quietly to John N. Genin, popular hat-maker, and told him had a secret business suggestion to impart, which if shrewdly managed, would, as 1 be- lieved, help him thousands of dollars as an advertisement. \
 "What is it?" eagerly asked MT. Genin.
 "Bid off the first Jenny Lind ticket" replied "and the higher the price paid, the greater renown will it give you all over the country within twenty-four hours after its purchase" "
 Genin, who was good advertiser, instantly saw his opportunity and seizing my hand with an air of delight he eagerly exclaimed: "Barnum, you have made my fortune. This is but one chance in lifetime. I will buy the first Jenny Lind ticket, but will not mention it even to my wife till I have secured it."
 On reflection, feared that this bril- liant idea might not strike anybody else, and consequently the bidding would not run very high; but as knew that any business man who bought the first ticket would be a great gainer thereby, quietly called on Dr. Brandreth, the great pill maker and tremendous advertiser. I asked for a private interview. The UOcLOr lnVlLGQ ILl0 lutO HIS OllCe, HIlu locking the door, pointed to an easy armchair, and then said in a low voice:
 "Friend Barnum, what is up"
 "A mighty big thing for you," re- piled, Eff you will keep it profound secret for three days"
 The doctors eyes sparkled with de- light as he squeezed my hand, and said: "My dear Ra-rrm, pledge ny honor not to divulge it to 9 living be- ing till you say the word."
 "Buy the first Jenny Lind ticket at auction, even if you pay high for it, 1" replied, "and let every newspaper in America and Europe announce that Dr. Brandreth, Jr., the maker of the celebrated .Brandreth's Pills secured the first Jenny Lind ticket, at fifty or hundred dollars, as the case may be. "
 The doctor smiled and replied "Pretty good, Barnum, especially for you, if you can sell ticket at that rate"
 Twas surprised at the calmness of this remark, and said: "Yes, doctor, it may be good for me, but that doesn't prevent its being a successful stroke of policy for you"
 The doctor gave me sly wink, and merely remarked: "Barnum, we all know you have a fertile brain and