The Memphis appeal. [volume] (Memphis, Tenn.) 1886-1890, 1887-07-07

THE MEMPHIS BREWING COZ.
PANlES.
They Sell Beer fr Cash, Restrict
Customers TO One Brand and
Select the Brand.

Many OF the retailers Of lager beer
throughout the city are much dis
turbed over the brewery spool" estab-
lished by the Tennessee Brewing Com.
pany, jos. Schlits Brewing Company,
Of Milwaukee, managed here by Mr.. S.
Roeschey, and VIM. j. Lemps st.
Louis Company, Of which Mr.. Gus.
Limberg is manager at this point. On
the s9.h Of June circular WAS sent 10
the Gus, omers or reiai.ers, stating that
since the reduction Of the price OF
beer to IS per barrel the three
companies have been doirg losirg
business, and to meet the necessities
OF the case they would be compelled
10 advance the selling price Of beer or
decrease the expense OF running their
business. They, therefore, had agreed
to leave the price OF beer at Us per
barrel, but absolute necessity com
PEELED them to cut down their expend
ituree, 30 they resolved to dispenss
with all collectors, reduce the office
forces and sell beer foi cash only, pay
able TO the driver on delivery, which
arrangement would 70 into effect on
Monday, July 4.
The circular created some talk, but
II was not fully understood by the
readers until later. On the Fourth OF
July the beer wagons called rs usual
on customers, filed the orders, and
the drivers demanded payment at the
rate Of IS per barrel, or " per key.
They were then informed OF the two
new rules adopted by the pool.
First-That no beer will be sold to
retailers on q credit; the money must
be paid on the spot when the beer Ia
delivered.
Second-That no brewery will in
terfere with the customers Of another,
the company having divided the retail
trade into thirds, and only one kind
OF beer will be sold TO each saloon or
grocery.
This latter rule caused an immense
"kiok," ~ many OF the groceries and
saloons had been getting beer from
the three companies, but now they
had 10 take II from one, and they were
not even allowed TO select that one,
the pool" having arranged ali that
and made the selection for the GUS
TONERS.
There Ia no danger OF any other
brewing company sending beer to
Memphis 10 interfere with this ar.
rapgement, as all the brewerles belong
10 the league and will not encrosch
upon each others territory. II 10 also
almott imposs bic 10 evade the rule.
The retailer might get another retailer
10 procure beer Of another brand for
him, but soon the pool" would find
II ont and the offending retailer would
be cut of altogether, and could get NO
beer.
The "pool" men state that TIE trade
was being ruined by the active compe'
tltion between the three companiee-
the drivers OF the wsgonr, the agent,
and the collectors all doing their besl
10 secure the trade, and II became 9
question "A 10 which company epert
the most money among the retailers
Sharp retailers took advantage OF THU
and ordered beer from all the compa
mics and by this means secured the pat
ronsge Of all the drivers, agents an,
collectors, which brought In q hand
some amount In the way OF e1cessivel,
liberal treating at the bar b.
the driver when the beer wa
delivered by the agents when they
called around In social way, and b,
the collectors when they made th,
rounds collecting bills-of coune IN,
companies had TO foot the expens,
Of all this rivalry In business. But al
this has been changed; the driver get
bis money for the beer on delivery
and u he spends anything nj the bn
II comes out Of his own pocket. To
agents 10 not male social calls an,
the coll, stors have been disband, d
The retailers, who are doing the tici
ing act, denounce the pooling brew
cry men A. prohibitionisis OF the wori
kind, because they dictate I
the retailers In cor flniug theI
10 one brand OF bee
and slto tel,otlrg the brand for then
two lcln oil HI dnets which they d
not ttem 10 appreciate. The pla
adopted by the Memphis brewer
men Ia the one that has been adopte
In the big cilits,and which has woIke
satisfactorily. Where dealer does
large business and sells tutliciei
smount Of beer 10 warrant the bIe,
cries In dividing his patronage, he ca
get the three brands of bter-Tenne
zee Brewery, SrhIiiE's and Lemp's-
but not otherwise.