The Memphis appeal. [volume] (Memphis, Tenn.) 1886-1890, 1887-05-28
RenpIng the Reward OF Natural Ad.
Yantages and Honest BusI-
ness Men
NEW DEPARTURE OF THE SER
LING AND ENTERPRISING
Drug House Of g. W. Jones Il Co.
New Quarters at Nos. 376 and
37S Front Street.
Why RETAILING HAD TO BE
ABANL ONED ALTOGETHER.
A Model Establishment, Credltable
TO Memphis and the Entire
Southwest.

In 1854, when Memphis was rising
into promin once by her enterprise and
pluck, an attractive drug house was
established at 257 Main street. The
men at the helm OF the youthful in
stitution were young and without
great fortune, but imbued with an
active and progressive spirit, and I'M
limited confidence In the future. They
were Meesrs. g. W. Jones and A. ].
White, the firm name being G. w.
Jones 4 %. Under the influence OF
ripe business experience and honest,
r stIa' ghtiorwaId dealing, success began
10 reward them from the Arst. As
surplus returns came In, the business
was enlarged and expanded, and with.
in few years II had grown into one
OF the most solid and reliable houses
In the city, controlling territory at
that time considered remarkable by
majority of the people here.
Desiring to change the character OF
his business the junior partner, Mr..
White, withdrew, disposing OF his in
terest 10 Mr. Jones, who retained the
firm anne. The expanding policy was
continued by the single proprietor,
competent assistants were secured and
prosperity marked him a. favorite
child. In 1877 the honored and uni
VeBally respected gentleman died,
leaving his business in a hourishing
and methodiCal condition. The widow
and Messrs. p P. Van Veet and q. Q.
Hardin assumed the reins OF control,
pursuing the same systematic methods,
but keeping In line with the improve
ments aud advantageous developments
constantly coming to view. Under
this etro1g combination the history oil
the firm repeated itself, each year add.
ing increased satisfaction and fortune
10 its members. About two years
ago Mr.. Van Vleet withdrew
and the personnel of the firm
WAS changed to g. O. Hardin, James
A. Matthews and Henry W. l. ath, the
latter two sona.in-law OF the original sc.
nior member. In this order II stands al
present, and will probably remain for
years to come. The first named gen
tlemau, the older Of the two, Is in the
prime OF life, with q record for up
rightness, integrity and go-ahesd sec
ond 10 none. The Juniors are some
what yourg In years, but have beer
ia the business sufficiently long to &C
uuire perfect knowledge OF its intri
cate details and requirements. With
all the ambition oil youth, tempered
by wisdom aud conservatism, which
preclude rash and unsafe risks, thu
present firm are reaping the fruits o
foundation principles we'll applied
and building q structure that will
probably stand for centuries as
monument to the progress OF the neD
South.
While the firm has prosperfd full
up 10 expectations from It's founda
ton, tie present overwhelming It'd
set In fifteen years ago. Year ate
wear since then the capacity OF tn
store at NJ. 257 Main street has pee
more and more taxed. Every inch q
available room has been gradually al
sorbed in storage for the enoTm 9u
stock ca ried. This was scattere
throughout the country by lively an
intelligent. drummers, but the necel
sary incoming supply more than file
the vacancy. Thus bampertd, tn
keen sighted proprietois began looi
out for larger and at the sgme tim
attractive quarters. New building
MOAo kNfhk W. ONCA bAO OlAyN w
none carried the requisite dimension
for a growing whole ale drug estal
lishment until the Cossitt block, o
Front street, was iecsntly completed
The last sounds Of the hammer ha
scarcely died away ere q lorg tim
lease between the firm and owner {
tho store, Nos 376 and S7S, wss draw
up and signed. The work Of 'eme,
ing the stock on hand aud that cor
stantly arriving began at once aud sti
continues.
The now store IL only q few door
north Of the Gaycso hotel, aud one {
the nehtesl and mcst comm dious i
the South. Q rpenters srs employee
6tting ~ the prem SOS n the lates
and most approved fashion, AID ever
piecs OF WoIk is dore so'ey With
view 70 biauty aud facility m hand
ling goods. The interior IL mature
wood, with hard oil flush I'D pr,
cents scf bril- liant, fresh sud invitin
Appearance. Running all aou tn
6rst q Or IL galley, on which good
will be di6plsyed with taste snd bear
4y.,s0ds novel but praiseworthy d