Daily Republican., 1887-10-28
TIE FIRsr TICKET.


the srcatsat possible forssight, whereby
his calling can In An honest way be
made most profitable. I clearly foresAw
what ehsct this auction sale OF Jenny
Lind tickets Would necessarily have in
the existing excited seats OF the public
mind, and that the higher the prices
obtained the mora would the frenzy be
Increased. There fore, three days be-
fore the auction OF concert tickets was
70 como on went quietly to John N. .
Genin, . popular batmaker, aud told
him bad secret business suR Rgestion
to impsrt, which II shre wcly m 40 aved,
would, ss l believed, help him thous.
ands OF dollars as On advertisement.
Genfn.
"Bid of the first Jenny Lind ticket 1"
replied; "snd the higher the price
psid, the greater reuown will It give
you oil over the country within "a houi 8
after its purchase"
Genin, Who was good advertiser, In
stantly taw his opportunity. and stiz
Ing my hand with IN cir OF delight, L q
eagerly exclaimed: "Barnum you bay a
made my fortune. This is bot one
chance In life time. will buy the
drst Jenny Lind ticket, but l viii no,
mention It even to my vile till have
| sec ured It,"
On reflection, feared that this bril-
liant idea might not strike an, bod =
else, and consequently the bidding
would not be very high; bat as knew v
that any man who bought the frst
ticket would b. great gamer thereby,
Qsietly called on DR.. Brandreth, the
great pill maker and o Tremendous ad.
vertiser. l asked for Q private inter
view. The doctor invited mo into his
office and. looking the door, pointed 10
an easy arm chair and then said In a
low voice:
'Friend Barnum, what IL up?"
"a mighty big thing for yor II re
piled, III you will keep 1t b proiou,. j
81 cret for three days."
| The cootor's eyes sparkled with de
| light as he squeezed my hand and said:
"My dear Bsrnu1, pledge my honor
not to divulge it to . living being till
iyou say the werd !"
"Buy the first jimmy Lind ticket as
auction, even II you pay hieh for It,"
replied, ''snd lei every Dewspaper In
America and Europe announcs that Or.
Brapdreth, Jr the maker of the cele.
brated 'Brsndreth's Pills. secured the
arst Jenny Lind ticket at n.ty or han.
dred dollars, as the case msy be-"
The dooyor smiled and replied:
"Pretty good, Bsrnum, especially fol
you, II you can sell q ticket at that
rate.
Iwas surprised 1t the calmness Of this
remark, and said:
"Yes, doctor, 1t may be good for me,
but that doesn't prevent It's being sue.
cessful stroke Of policy for you"
The doctor gave me sly wink and
merely remarked:
"Barnum, We all know that you have
. fertile brain and don't miss any
chances to feather your nest. Your
foresight is remarkable and generally
quite profitable"
NettIed at the doctors temporary OBJ
tuseness, 1 replied:
"Dr. Brandreth, l have long admired
your ingenious methods Of advertising
'Brsndreth's Pills. but II you can't set
the value to your business of my gu ages
tion, l beg to say you will sure iy reare
IL wheu that frst Jenny Lima ticket fall
into other hands,"
The doctor WAS 50 strongly impressed
4 hheu NY AbCo Wtn Putciy bclusu one
that several minutes elapsed before b,
began 10 see that, notwithstanding
should be benefited oy the proposes
reaping q harvest at the same Time. 81
then said:
"I thank you for the hint, Mr.. Bar
mum Perhaps twenty or thirty dollar
eIpended for the FIRST ticket would nc
be bad investment; so viii eend m,
oashier to the auction with iustru ction
to make liberal bid"
Bidding the doctor good wslke
Idown Broad way, feeling that my pla
had put two worthy and am bitious gen
tlemen into frame cf mind that w0u
result In greater cola. for the Jenn,
Lind enterprise.
| On Saturday, September Z, 1850
Three thousand anxious persons entere
ICastle Garden, New York, to attend tn
lsale of the Jenny Lind tickets, NOT with
Istanding the fact that the lessees OF tn
JGarden made their usual charge O
twelve end one half cents for orossin
J, the bridge and thus securing adm issiol
to their premises. DR.. Brandreth'
cashier and Genin's book. keeper wsr
in the audience, eaoh, unaware OF tn
presence and purpose OF the other. Tn
iauctioneer, mounting his stand an,
loaliing "order," said with great i'm
Ipressivensss: Ladies' and gentlemen,
lam now going to offer you the frs
Ichoice OF q seat, with privilege of tel
Iseats at the same price, for the frst CON
Icert In America OF the world renowned
Swedish Nightingale, Msdemoisell
denny Lind"
| A rustic of expectation throughou
the vast edi6ce was heard for . few
moments and then ensued q profound
silence. "What am ofered?" asked
the auctioneer."
Twenty five dollart!" startled III,
aud lence, nobody knowing that it wa
Ibid by DIR. Brandreth's cashier. Tn,
Vast multitude held its breath for ,
moment, when "Fifty dollarsp' VS.
heard. The audience could not with
hold rousipg cheer
"Seventy five doilertr'
"One hundred dollaIs' folio ed II
IQuiok succession, AMI after the lapse O
nalf o minute. as the auc'ioneer wa
lsbout to knock 1t down, "A bundret
land fifty doilars" from Gsnin's a,en
electrified the listeners.
1.-TWO hundred doilars!" quickly
Iosme like q clap of thunder.
1.-TWO hundred and twenty Ave dol
lsrsl' exclaimed . voice in q strong Al
determined tone.
The three thousand ladies and gentle
men present were fairly bewildered. A
minute elapyed, when the auc .ioI eer
Who had not had chance to open BIZ
mouth since the bidding comm ced
said: