St. Landry democrat., 1887-06-18

| AHSio Oh z iiiHS ways tI bringing matter
tHE Notice of the public, but the pHE-
| NOmenal force Of The Novel method in
vented by Hon. BOBBY FeatHE ers Not only
calls attention to the desired article but adj
mlts OF pleasant news items being utilized in
harmless manner, to the advantage both of
the reaGer and advertiser without loss of
valuable space or time.
The result of the constant labor of years of
The Noted statesman aforesaid is the evolv-
ing OF plan Of advertising, by the simple
admixture Of little upper case, in The
| Notable manner shown in the present ar
ucIe, differing so from HE Normal fashion
| OF perfect uniformity Of type usually
adopted heretofore.
Whether the matter of news relates TO HE
Nomenclature Of nation, The NOdllar
question of the day, HE Nocturnal rambles
Of The NOcrambulist, The NOvitiate of
nun, or The Notions Of The Nobility, The
Noteworthy advantage in every way cam
not be unGerratcd
1t is worthy Of remark that the He-N0
TEA Of Martin Gillct 4 Co., Of Baltimore.
has THE HOnor of being the first article adj
vertised by Mr.. Feathers new plan. which
the Cloths and Vandals will observe is copv
righted.
Some years ago there was imported as an
experiment into New York from China an
invoice Of uncolored green tea.
1t was Offered to the trade at a reasonable
advance over the cost of importation without
finding purchaser and finally was sold at
loss, While siml>"" teas with color paid
profit.
We bought the greater part of this invoice
of uncolOred tea, and thea decided that, not
outstanding the loss on this lot. we
would continue the experiment Of introduc
ing uncolOred tea. We realized at the start
the difficulties Of overcoming the preiudices
in favor Of an appearance and decided that
the people must be induced to bug the tea uithout
seeing it.
1t may be imagined that this has been up-
hill Notwithstanding costs money. We have
spent many thousands of dollars at exposi-
tons in explaining and showing to the
people the advantages that the uncolored tea
offers to them. Other methods we have been
compelled to resort to to overcome preiudces
1t has only been within the last few
years that this selling of uncolored tea in
America las gotten beyond an experiment.
~ 20 % VIZ I4CIitNi ID llle
leader in its effort to open the ewes of the
public to the absurdity of buying tea to look
at. By these efforts to introduce He-No Tea
we have tried not to exasgerate, preferring
rather to state the facts and as far as our
means would admit have published the facts
as we understand them.
We think the key note of our advertise
ments that makes them of anyinterest isthat
they are true if they were not the truth then
indeed we have squandered our money, for
it is throwing money to the dogs to try and
fool the people into buying an article by mis-
representation, especially when your profit
only comes by a continuous demand from
the people.
We again and again ask you to try He-No
Tea, and we show you how easy it is to pro-
cure and the tea once in your possession you
can attest the truth of all that we claim.
These advertisements, which are nothing
more than talks about tea, are for the 'un-
If He-No Tea is not good tea
our telling you so after you have tried it will
not make you like it, and if you do not like
it, all of our money and labor is lost, for it
costs us morethan we get when wesenda sam
pie package, as the postage eats up the profit
but we know from experience that nineteen
out of twenty who try He-No Tea and make
it in an earthenware vessel like it better than
any tea they ever drank. If you use English
Breakfast tea we would not advise you to try
He-No, for the.two.favors are entirely differ
ant, but there is very little of this tea used,
and as we have stated before the flavor and
quality of He-No suit most every one and
% we have done this to induce the people to
ry He-No Tea that it may be introduced in
he stores, and thus bring the business di-
ectly to us, without any solicitation on our
)art.
A WORD OF CAUTION.
We regret that it becomes necessary for lis
0 caution those who intend buying He-No
Tea to beware of limitations, many of which
lave sprung up since the success of He-No
las become an assured fact.
We do not ask you to buy anything which
-ou do not want.
But we do ask, if you have made up your
mind from the vast amount of good that you
AVE heard of He-No Tea, and wish to try it,
hat you do not permit yourself to be infu-
need to buy any other tea instead. There
5 but small profit on He-No Tea, hence
be anxiety of some dealers to press other
cas- upon you, using the argument that lit
just as good or better" that it ''lasts
0nger," and they know what it is" We ask Z
hat you insist upon having what you have
lade up your mind to get.
To those who have used He-No and lis
Overed its great merit and quality, this cau-
on is unnecessary, but those who have
ever drank it and wish to try it, should
oliteiy resist all persuasive efforts to take as
substitute other teas
HOW TO GET HE-TO TEA.
If yOu are q DEALER, aUrite to Martin GiAet
Co., Baltimore, Nd, and they UiN send you trade