The Hocking sentinel. [volume] (Logan, Ohio) 1871-1906, 1887-05-05
Chapter on Advertising.
DOES 1T PAY?
WE THINK so.

&
goods, any more Than il was t.
urge people 10 vote the 2epubli
can ticket. and whileit has griev
( ed us to know that many peopl
do vote that ticket despite al
our efforts. and that many peo
pie leave this city 10 buy goods
in Columbus, We are interested
10 tie extent, that. il they should
60, if they must 60. il be TO those
places where they will buy the
best goods and be safe from im-
position.
tits a fact not generally known
that nearly a half million dollars
20 to the merchants in Columbus
every year from this Valley
Just what part Of that amount
goes to tie retail trade,
we have no way of determ-
lining; bat this we do know, that
the dealers in that city realize
just what they may expect from
judicious advertising, and il
would not take any effort TO ex-
haust a dozen papers like the
Sentinel with advertising matter
from Columbus and Lancaster.
We have frequently been ask
ed why We received foreign ad-
vertisement, and if We did moi
think we were doing our home
merchants an injustice? We have
but one answer TO all such ques-
tIons. II is fact well known to
the business men of this town
that many people do go away TO
Columbus 10 buy certain class OF
goods. This fact is also well
known to the dealers there, and
it is for that very reason tha;
they think il wise tn advertise in
our paper. We are also we'll
aware of the fact, and if they
must 90, We receive the adver-
tisement of the most reliable
merchants, and it is 10 them we
recommend the people. We have
not received an advertisement
th.i we would rot cheerfuiiy and
heartily endorse, because we
have taken pains 10 learn their
worth and know they are re |
liable. We want no man TO vote
The Republican,. ticket. bnt if he
must, choose The besi men the
ticket.
But there is point back of all
this. Take the loca ion of Lo-
gan, and the merchants here are
In hand shaking distance of nine
or ten thousand people, and ifi
these people are not inteliigently |
informed as to our resources and
our capacity to meet their wants,
there is a great part of their trade
we must lose. There is nothing
SO far reaching as an advertise
nent in a live newspaper, and |
there is not a firm doing business
in this city that would not real
jze handsomely by expendlng at
least three hundred dollars year
in advertising. The writer well
remembers how on different oc-I
casions he has argued with men
on this question, and he never
can forget how gratifying it was
to learn, after he had gained his
point, from the merchant, that if
he did not sell another dollars
worth of goods,h his advertisement
was more than paid for. If the
merchants of this town wouid
do themselves justice, it should
not be necessary for newspaper
man in the town to solicit SIN
gle advertisement. That Ger
tain number of our people do go
away, does not demonstrate so
much that they can get better
class of goods, but that they hare
not been correctly informed that
they can do just as well at home,
and there is no better way of
sending out that information
each week than through the
county papers.
We believe there is not a pa
per in the State that has expend,
ed more valuable space in adver
tising its town than the Sentinel
has Logan. 1t has stood for all
Industries that have been brought
to the town, and if it has some
times made enemies by IFS advo.
cacy of measures that 1t has con
sidered right, but which have not
met the appreciation of all. its
efficiency as an advertising me
dunn has never been weakened.
If the space that rightly belongs
% business men here is taken up
"A what we know to be a paying
Investment, we do not think there
will be enough trade go away
rom the town TO bother about.