Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1887-06-21

one u1y III TIE kOuttss-1lAGr Au4 slSLS -
single one of our ten Thousand grad
yates, whom we have reclaimed from
the ledger legions scattered all over
the land, 5oii need not journey far.
they are everywhere: they have null
tiplied and magnified, and the name
of pioneer has been lost in shat of tho
MERCHANT PRINCE. They will
tell you in n word that it is unpardon-
able and worse than folly TO waste
your early years, loose your sum to-
tai, and destroy yout energies and
ambition in the desperate endeayor to
reach the Gettysburg Heights along
the slopes where the very sunlight Is
shut out by the miasma, malaria and
delirium .tremens OF credit-these
lion-hearted generals will say that
their whole life was changed ia q dag
by the magic power of two words:
Observation-Disclosures clinched and
riveted by the taIismanic. ultimatum;
CASH BEFORE DEitvERf." r-
The antedeluvian will tell you what
big prices you can get, and the large
margin of profits yOu will win on his
regular goods. In other words, get
all yoW cdi. Against this fatal ava
rice we earnestly warn you. We
plead in the line of your interest, in
terwoven with ours, to cut things
close and aim for great aggregates;
when your sales have swept up and
onward beyond all precedent and an
ticipation the solid results I1itI DC there.
Don't stand mile off, firing from be-
hind trees and rocks, but march up
and deliver your withering, rafting
volleys at close range and drive tho
credit phalanNes beyond the dead line.
Big stiff profits ind.sd: the four months
champion eau do the same, and It is only d
question which will go first with the chronic
complaint he ledger dry TOt, The big hearted,
easy. liberal old-timCr gets His bQck. fill first
and Jumps Of. the balance follow, duy after
day, the sIfiartest hang on longest but like the
rest. his pulscless grip loosens aud the last
black wave rolls over him-simply Oblivion
reminding of u dying Confederate lieutenant at
SEVEN PINES. who clutched In his deadly grasp
n single verse" Tie good die early: Mey
Lolose hearts are Of marble burn 10 H.e sOckcf'
an old saw. hut true. Regular goods, at reg
liIar prices. on regular terms. will do no good.
II as not The hiRg In these days of modern mer.
camille marathOns, when tho RtDLBfs and
EHRICHS, and MACTS and sTERSs. arc Taking
the ancient credit crafts from the face of tho
earth. II NIL ReU6T' do, and henco this thirty
day paper king Is crushed Into perfect pulp
under the Ieviathan rnillstoncs of CASH DowN.
No! ..r .t..,... i..
say yes. and will ciinch It niucty-siS out OK
an even hundred by cold blOoded statistiN that
will freeze the very marrow.
And yet ambition and genius and lofty integ-
rity and heaven born ability, will fnsten theft
indcfcnsible faith and hopes In this hideous
phantom. like the chosen children In their
myth aud mother OF Moses. .... -.t--.
Hadn't Won better stop moment, and look
at hRtnfIA
wheel stops forever?
Under the iron rule of cash before dtliccT,Y,
there are NO bad debts, no dunnipg and drum
ming. and coaxing and swearing, bnt a strong.
steady tide to the zenith of prosperity. popuf
lnrity and prestige, landing the successful
champion upon the high level; whence, With
his unansWerable corn and cObcrushers, no
rakes and tears opposition and competition
with the savage intensity OF u thousand cross
cut saws.
Between the two great barreu Inountain
peaks of credit and partnership. lay the valley
of eternal sunshine, that laughs aiid sings that
splendid song. MONEY DOWN. t. >. :,
The thirty-day dbH lockers boast that their
patrons can make fifty to seyenty-five Pnd one
hundred per cent. on their dead lumber, bought
on long time, dated ahead. and payable In re-
newed ncurnlgic negotiables! Suppose that
our circular should fall In that town and
awaken some mercantile genius, brimful OF
enterprise and snap, and VIC were to breech
load him with sledgehamrners. that he would
let fly at the Irresistible kpock down logic OF
in the name of his satanic majesty Ot pande-
mOnium would you go to look for his dead dry
bones?
Not this side of the black shadow that d.
Tidcs time aud eternity! ,. .-
The idea Of the Dutchnati's one per Gent. In
this age of spot CdSh, when the thindcrbOlts OF
aggression and progression are plo~ing through
the tanks 6f the credit king. and crOwding and
crashing intd the credit hell the unnnmbered
IegiOns away behind the advanced ideas of tho
living hour, who should have iOurished and
perished centuries before Adam first saw tho
light! ......
Nor does It require the wisdom of the sage;
or the impulse Of genius, To grasp the Bubtie@
tics that undcrlie the sIbstratum of success-
ophy fthe fellow who feeds the giant thtnsheF,
or the emile minute enthusiast on the iron
horse. annihilating time and sPace-luietly re-
marking, g business Is business"
The first step toward revolution in your mer-
camille history is visit to the worlds netrOp=
oils, the force and logic Of personal survey
and comparison. and n look Mt the cash eystsin
square ~ the teeth, one single day, Will Oblit-
erate the disease of regular s,bodS. that eOtni
petition can meet and match and master all
day lOng-regular values that. IN order 10 get
rid of, have 10 go through the dream book OF
fate-will clear the fog and cloud that has so
long shut out the sunlight Of success. Stand
ing back in the dismal swamp. In water up to
the chin. or shaking with agne IN the nIiasmG
Of the drummers paradise, in the hope 81 carV-
ing mercantile triumphs. will not do i this ag-
gTcssive age. when the samples Of live. keen,
cash competition choke up every pUstOfjce
throughout the land. You must make d big
jump At once. and yOI hIUe time 10 spdTe.-
II Is an absolute necessity that you come and
let us take good square look Mt you. and you,
too. must spend one day with the headquarters
where the great change fn yb1f history Is 20
bc made. StuIiding away off, reading eircu-
lars and listening 70 the siren Of thirty days,
will not enlighten you on the subject so vital
TO every merchant WhOse aims and aspirations
are high. You must c5nae HERE-REAL
HEADQUARTERs-and settle tllas question nc
once and for all time, because II iufoIyes dif-
ference to you Of i've and ten aud away up 10
JifIy PER cent.
This vast leakage is worth looking after
next to the ledger. IL Is the greatest Waste Of
time, money and opportunity. Come and take
u peep df nLe Rttle hole Ia ne tedH toIeTe we
started from eleven yeats and then At one of
the magnificent monuments and land marks
that adOrn the capital of the Western World
and the pages of this Journal and ask yourself
whether Il wouldn't be \ good plan 20 trust
your destiny In the hands Of such people. q,
We would change your financial rating and
thrill your commercial spirit with cold facts
and eloquent aggregates, or take our sign down
and make room for him who WOuld.
Boston landlord TO porter" See
if the gentlemen in ParIOr + have
finished discussing their dinner. -
Porter (returned)-" Dey is fru
eatin' boss. hut dev amt done cus[