The sun. [volume] (New York [N.Y.]) 1833-1916, 1887-11-24
THE SUNS GREAT BOOM.
HOW n CIRCULATION rs INCREASING
WHERE

InpsInE-Iu thts City Inc euu's Ctrru>
iation Has Increased Nearly One-thtrA-
Breokiyn Does Better Yet-Jersey City
and Newark Can't Set Suns Eneueh-
All the Small Towns IIouud About buy
Tho sun Moro Than Evcr-In Wash.
ingtou II IL the Standard - Baltimore
Democrats Love It-And Every where the
World Il BeinE Rejected.
To a man up a newspaper tree, the biggest
thing In sight nowadays IL tho boom In The
Suns circulation. There has been a steady
growth In TIT Suns circulation for several
months past, but the extent to which this has
been developed within a few weeks Is som0.
thing the length, breadth, thickness, depth,
height. and general amplitude Of which is posi-
tivoly charming. For n real solid and substan-
tial newspaper growth, New York has never
seen anything like it. Tho best Of It is that Il
Is a perfectly natural growth. The Sun hasn't
paid anybody acent to read It. and hasn't hired
anybody to give 1t away. The SUN has had no
time for any such capers as that. It has
taken all its time and all its facilities to get the
papers out fast enough to satisfy the people
that wantod 10 buy 1t. Even as It is, the de-
mand for tho paper is 30 great that newsboys
are frequently caught doubling the price. and
selling 1t readily at that rate. In spite Of their
efforts to shove OIL cheaper and less sRloable
papers upon their patrons.
man don't have to get over half way UP the
tree to see another big thing In the Newspaper
world-that is, that the World balloon has
bursted. 1t never was a very beautiful thing.
anyhow. but industrious blowing up had given
1t quite a size. Something has ripped, however.
the gas is rushing out. incidentally with some
noise, and the whole thing is collapsing.
To the ordinary reader OF newspapers who IL
unfamiliar with the practical details Of print
ing. distributing, and selling them. the afi-
davfts Of the publisher Of the World about the
circulation OF that sheet may have had some-
thing Of an air Of plausibility. To such a ono
the invitation to the general public to come in
and examine the books and watch the presses
may have seemed to be genuine. To those
who have great faith in the general goodness
Of mankind 1t may have seemed incredible
that wilful, deliberate falsehoods would
not only be printed. but sworn to and
printed for the sake OF inducing ad-
v~ertisers to invest their money. Doubtless
there are some people who really believe, for
instance. that there were printed and sold Of tho
World on the Friday before election acc. 1sO
copies. and on the Friday after, when the OK
element was over and the returns fully known.
877, $50 copies, Just as the publisher swears
that there were. To these people 1t will be q
matter Of news to learn the exact facts. To
others who have known all along that such
statements were ridiculously as well as
wickedly false 1t will be interesting to know
something Of the extent Of the multiplication
Of figures which fs regularly done in the World
ofnco for the sake Of getting business.
For the purpose Of getting some idea OF Just
what was the news Of the day In reference to
the boom Of The Sun. and, incidentally. the
collapse Of the World, reporters yesterday
visited news standsin various parts Of this md
nefRhborfng cities, and teieRrams were also
sent last evening to The SuN correspondents
in towns in this and adjoining States and in q
few large cities. There was nothing like .
general canvass. but as a collection Of answers
to unexpected inquiries at scattered localities
the result summarized is interesting.
The Immense Boom In "Th Sans" City
Circulation.
A reporter visiting q number OF the news
stands in different parts OF the east side Of the
city yesterday, taking som In regular order
along Q street and others at haphazard. asked
whether the circulation OF the World had been
increasing Of late, or since the election. at those
stands. Not one dealer was found who had
been able to sell a single copy more Of the
World than he had sold before. Three or four
dealers said that there had been little II any
falling of In the demand. and all the rest re-
ported cuts In their orders ranging from s to so
per cent. Of the orders which they gave In for
| W.T. uS DClOIo tLC OlCCtioh' N III y A0Wb-
dealers were seen. however, who asked to be
excused from saying anything about their
sales Of the paper. one man saying frankly that
II he told the truth In the case the Worlds
agents would simply make life a burden for
him from the time his statement was published.
The almost unanimous statement was that
THE SUN was gaining what the World lost. and
often more.
William E. Macdonough is a wholesale deal
or In newspapers. He lives at 234 South Fourth
street, Brooklyn, +. D., but sells his papers to
various dealers along the east side Of this city.
Before the election he regularly took out 1000
copies OF the World. Yesterday he carried out
but TOO. the demand having gradually fallen OF
since the first OF November.
Michael J. Mccarthy is IA blind newsdealer.
who has a stand at the corner Of Catharine and
Madison streets. II have cut my orders for
Worlds Down 1G copies and have increased my
orders for SUNS 20 copies since the election"
he said. 1.-THE World wants too much: 1t wants
to run the whole city. and people hereabouts
won't have it."
A city fireman. who stood by, said that the
crew to which he belonged used to take the
World ut tho engine house. but they had unan-
imonsly determined 70 drop Il, although Of dir
Nigholaf Ley, soils papers at Market street
s snd IL aP' tw S5SsdET s;ia,I h @bI has the been as sSliSssd ,6 to
SUNS has compelled him to add ten daily.
peculiarly Of the sales at 2 PIKE street was
The Sun had gained ten copies a day in two
weeks time.
William j. .Wieman has a stand at East
Broadway and Rutgers street. He does a large
business, and had to refer 10 his books before
answering the questions OF the reporter. He
said: W used to take 100 Worlds on sunday.
but now We can sell only seventy Ave. while
the demand for tho daily edition has dropped
from sixty to iorty-i9ur, %hE SUN; meantime.
days. and from forty 10 sixty on other days."
An, interesting feature OF this statement IL
the fact that more OF tho Sunday editions OF
zach paper, were sold than of the ordinary daily
editions. In this respect the, statements OF all
the newsdealers agreed. Every ono knows
that more papers are sold on. Sunday than on
any other day, But, according to the sworn
stitelmnit OF the publisher OF tho World, he
sold 265.590 comics Of his paper on the Sunday
after election and 293,U70 On Saturday.
Henry Becken has n stationer's establish
ment mt 5ll Grand street, bmt keeps n few Of
the leading dailies on sale. There has boon q
falling on OF six OF Tie regular purchasers OF
the !Po'id and Two names have been added to