Los Angeles daily herald., 1887-04-19
HOWARD & LYONS
Oceanside Special.

| revefl.e,
Out of the Mission of San Luis Rey.
Rode Friar Pedro, in pious way,
He saw the glebe land guiltless Of a fuTrow
He saw the wild oats rustic on the hill;
He saw the gopher working in his burrow
He saw the squirrel scampering at hi,
will"
| That was hundred years ago, and
then, as now, San Luis Rey, or as we
now call it, Oceanside, was one of the
loveliest of the favored spots of earth.
Those old Jesuit Fathers were, in their
pious way, real estate sharpa. There is
no. great and growing city in Calilor-
mia but was, in the last century, the site
of Jesuit Mission; and wherever you
encounter an old d'adobe building in the
form of a cross, you may look for mel.
low soil, sunny exposure, panoramic
view, and a locality where the currents
OF commerce must sooner or later con-
verge.
The California Southern road runs
through Oceanside; the San Diego Cen
trail Railroad Company has its surveyors
now in the field, and the line will be
run through Ell Caion, Poway, San Ber-
nardo and Escondido to Oceanside. The
Southern Pacific, which is coming from
Santa Ana down to San Diego, can
not escape passing through Ocean
side; and every traveller over the A tchi.
son, Topeka and Santa Fe railroad an d
the Southern Pacific railroad and the
San Diego Central railroad who looks
cut of the car window at the hillsides
| sloping to the sea, and beholds them
covered with vineyards and cornfelds,
kept green without irrigation, and then
looks at the ocean to the southwest
ward, with its shore fringe Of white lac e
aud it's blue sparkling to the horison,
will say. 'This is the loveliest spot on
earth.-
This is the place long have sought,
And mourned because l found it not"
The country tributary to Oceanside
will, as mere commercial fact, build
up there the largest trading center be.
tween San Diego and Los Angeles.
There is plenty of scope there for a
town of ten or fifteen thousand people,
without taking anything from either of
the former cities, The whole coast
from Los Angeles to San Diego will, in
five years, be succession of gardens
and villas equal to the Mediterranean
coast from Nice to Genoa. These PEG
pie now upon the ground have chance
to buy, for few hundred dollars, lots
that will in few years command fancy
prices. And the growth of Oceanside
as trade center is the smallest part of
it. As business proposition olives
and grapes can be grown at large
profit anywhere along the coast between
here and the Santa Margarita Canon,
without irrigation after the first year,
but if every olive and every raisin cost
three times its value to grow it, it
would make no difference in the value
of Oceanside lots, for the town does not
depend upon its commercial future
alone. 1t has climate and ocean view
to sell, and though you can get plenty
Of climate, the number of sites COM
manding an ocean view in San Diego
county is not SO great They will all
be appropria Ted from first hands within
II year or SO, and those who by them at
second or third hands will have to pay
long prices for them. And those prices
will be paid. II a tenderfoot is intend
ing to build a ten or twenty thousand
dollar villa, DO you suppose he will sto }
half an hour between paying three or
four thousand dollars for lot with an
ocean view and paying as many hundred
for lot without one? We know next
to nothing, we old Californians, about
the laws that govern real estates values.
One year before Long Branch became
fashionable one could have bought a
beach lot for hundred dollars which
two years afterward commanded fifteen
thousand dollars. Fashion appreciates
the value of watering-place real estate as
well as that of Worth's bodices and
Poole's pantaloons, aud this section of
country is becoming fashionable. The
vanguard, the pioneers of the coming
army, are beginning to fiutter their
steel.pen coats and sparkle their ten.
carat diamonds about our hotel corri-
dors. Wait another year or two until
the society leaders of New York and
Chicago, and Boston and Baltimore,
instead of encountering winter trip
across the Atlantic to reach Naples or
Nice, conclude to build up winter
city on this coast, which can be reached
in five or six days by comfortable
Pullman. You will see values jump
like Comstock shares when Simon says
wigwag on California street.
Go to Oceanside next Saturday the 23d,
and take with you all the cash you can
raise and buy at the auction, and keep
buying until your money and credit are
both exhausted. 1t will not be pos.
sible for you to make mistake, no
matter what price you pay. We have
the property for sale, and it will be sold
without reserve. Not that the owner
is unmindful Of its value and of the
great advance in its value which must
take place. But he bought it partly
on credit, and the time of payment
has come, and it must be sold. He will
make plenty of money on his invest
ment at the prices the lots will sell for,
and YOU who buy and hold for a year,