Wheeling Sunday register. [volume] (Wheeling, W. Va.) 1882-1934, 1887-10-30

fishing the small advertisements, such a
wants and the like. Here nearly al
of the morning papers have their share o
this paving class of business The morn
ing papers OF London are great blanket
sheets, clumsy in size and awkward Il
handle. The greater part of this space i
given up to advertisements and editorials
News occupies subordinate place. The
collection of news is most expensive
item of outgo in the accounts of American
newspaper management. The subordiDa,
/ ton of news in the London papers makes
them cost very much less to produce than
papers occupying corresponding positions
| in the United States. The telegraph
bills are small and they have hut
few reporters. The Daily Telegraph, the
! Duty Ne,cs, and the Daily STANDARD are
eight page newspapers, with eight columns
on each page. This mornings Telegraph,
which is a fair average edition has thirty
seven Of it's sixty-four columns given MP
to advertisements; six more Of its columns
are devoted to the money market and
shipping intelligence; three columns TO
Parliament, four and half columns to ed
itOrial articles of the regulation length,
leaving less than fourteen columns Ofnews
The Times is q siX-column paper, but it
prints so many supplements that it pub
fishes, as a rule, more matter than any
other one OF the London morning papers.
The paper having the largest income in
London is the Daily Telegraph This pa
per is owned by Levy, ST., and Lawson
and Lawson, Jr The Daily Telegraph is
by far the richest paper in London; in
deed, do not believe there is any news
paper in the world which has so large O net
income. have asked a number of men
whose business is closely connected with
newspaper publishing concerning the in
come of the Daily Telegraph Those who
are familiar with the advertising rates of
the Telegraph and who know the figures Of
its circulation say that the net income OF
the paper reaches the enormous sum OF
E3OO, 600 per annum, or 81 500, 900. This
paper is said by all financial authorities
to have reserve of 100000 of pounds
invested, producing an income which can
be used at any time for any extra expendi-
ture, like great war or fight against
competition from any new newspaper en-
tsrprise. Its circulation is in the neigh
bOrhood of 200, 900; that is its average.
Although it is n conservative paper, it
comes closer TO the people of London than
any other newspaper published here. 1t
has almost no circulation in the rural dis
tricts Its great circulation is almost en-
tirely confined to the city of London itself.
The Times newspaper has a circulation
now of something less than 10000 This
paper will have to come down in its price,
AZ its circulation has fallen Off cOnsiGera-
bly, the last few years. Its income is about
half that of the Telegraph namely, $780,
600. \ larger part OF this income is from
its advertising thsn any other London pa
per. IL il the highest priced newspaper
published to-day in the world. The three
pence charged for it corresponds to six
cents Of American money. The Times in
the rural districts is rented out. 1t is
often taken by three people, who divide
its expenditure and it's cost. In this way
its readers are brought to over 100, 900.
The Standard has a circulation in the
neighhGrhoOd of 300, coo, and its income is
about G15O,000 The circulation Of the
Daily NerS is placed at 100, 600 and its in
come at gi00, 900. These are the most
profitable papers IN London. The ChrOn-
iCle, which is a later newspaper in point of
establishment, is published nv the owner
of LlOyd'S Weekly. LIoydS Weekly clears
for its owner from $50, 900 TO E7O,OO0 a
year, and it j. estimated that the Chronicle
brings his income up TO about Gl0O,-
600. The Graphic and Illustrated London
Ners are very prosperous newspa-
pers. They bring il their publish
erS q net income of gl00,0U0 a year.
There are great many trades papers
published in London; all of them make
comfortable incomes. The evening news
papers are not so prosperous as the morn
ing papers. The Globe has the largest lu
come, which is estimated at $50, 0O0, but
none Of the other evening" papers have any
income which can at all compare with
those a. the morning papers
Ii is Il remarkable fact that in this rich
field, where prosperity follows almost
every form of newspaper publication, there
should be less enterprise in news collect
ing than in any one OF the minor cities IN
the United States. Few OF the morning
papers receive dispatches after II o'clock at
night, and IL is very rare that they make
special efforts to get news outside OF their
regular routine sources. The result
is there is great sameness in all the
papers. The essential difference between
them ~ found only in their editorial pages.
The Morning Post, which l omitted from
the list OF morning papers, is very rich.
II prints no special news, il is made up en-.
tirely of the routine press dispatches, the
paragraphs from Court CrcUiCU and social
paragraphs The latter paragraphs are
paid for where person is not of sufficient
prominence TO secure free notice. The
rate is - guineas per column for this
class of matter. The income Of this paper
is about clOO,0O0 It's editor is Sir Al
gernOn Bothwick. lie is a member OF
Parliament, and q thick-and-thin supporter
of royalty. He has recently been reward
ed with tide. He is a popular man,
aud prominent in all the clubs.