The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1887-09-22

The Gold Leaf INDUCES in Plain Bust
ness Talk with Business Men npca
Business Matter.


As will be seen by reference to a letter
from our good friend Rev NJ. v. McDufie,
published elsewhere in this paper, he says
some very kind things about the GOLD
LEAF, for which we thank him, while feel
ing that his zeal and enthusiasm are misdi-
rected in this instance at least. Tt is hardly
necessary for us to say here that this COM
munication, coming from the source 1t does,
with such good intentions, places us in a
somewhat embarrassing situation. We do
not wish to consign Brother McDuffie' s
article to the waste-basket, or cause him
to feel that his kindly interest ia our be-
half is unappreciated nor do we want to
appear as vain or egotistical in publishing
what he says of us. And while we do not
necessarily endorse all that he has written
simply because we give him hearing in
these columns, it affords us an opportunity
to say something along this line upon a
subject that has for some time been a cher
ished desire of ours, and which we now
present for the thoughtful consideration of
the business men of Henderson.
We must haze another and larger press if
the GOLD LEAF is to grow and prosper in
keeping with the other interests of the
town, and this idea has been hit upon to
secure it: We have matured plans for the
publication of an ILLUsTRATEDIN INDUSTRIAL
EDITION of the paper, to be circulated as a
big advertisement for Henderson and
Vance county. We would have it COM
plete history of the town, its past, present
and future outlook, showing its growth and
development, its advantages of location.
climate and healthfulness, its business i'm
pOrtance, commercial, social and educa-
tional interests, together with illustrations
of the principal business houses, private resi-
dences, public buildings, and portraits of
our representative business men, who have
been active in shaping the progress and
promoting the prosperity of the town. Our
CHURCHES, schools, secret societies. town
and county governments, the various in
dustries apd individual businesse. would
be given conspicuous prominence, while
every branch of trade would receive that
attention its interest aud. importance entitle
it to.
Such a publication would necessarily re-
quire a great deal Of hard work and the
expense of it would be considerable, but
we believe it would be we'll worth the cost
and trouble, and we are willing to under
take it. The value of an edition of the
GOLD LEAF of this kind would be meal
culable-indeed it would be worth thous-
ands of dollars to the town and community
AS means of advertising ourselves to the
world in way that would impress itself
as nothing else could better plan could
not be devised. We have many splendid
business houses, handsome private resi-
dences, beautiful, we'll proportioned
churches, admirable warehouses, large,
well-titted prize factories. ETC., that would
do credit to any town and show we'll on
paper. And we believe there is enterprise
and public spirit enough and of the right
kind for US to. make creditable display Of
this kind If once it is undertaken.
What say the energetic and ep.erprising
business men of Henderson of such a
scheme? We believe the idea . good one
certainly it is bold .one. Nothing ex-
actly like it has ever, been undertaken on
SO large scale by any newspaper in North
Carolina, but why should not Henderson
and the GOLD LEAF lead in this thing as
we'll as in others? Surely our people have
the pluck and determination to succeed in
any enterprise they undertake and relying
upon them in this matter, gigantic as is the
undertaking, We repeat we are ready to
attempt it if sufficient encouragement is
held out to us. A generous response from
the LIVE BUSINESS MEN Of Henderson will
assure the publication ST this special edi-
tion-in which we propose to return to the
town and county in solid values FIVE fold,
or ten fold, for every dollar SO spent
with us.
The GOLD LEAF does not ask for any
purse as suggested by Brother McDuffie,
but it does ask that the citizens of Hender-
son meet it upon fair and square business
proposition, and help US to carry the scheme
we have in view to a successful term ina
tiop, "By the sweat of thy brow shalt
thou eat thy bread" is the Divine decree,
and we wish nothing more. Without re-
gard to the past, we simply want an oppor-
tunity to win the success for which we
shall strive in the future. Give us a chance
to do this and we shall be satisfied.
1t is true we cannot make press clear
by this scheme, however successful it may
be, but if the citizens will give US their
hearty cooperation and support in the
matter, it will be start in that direction
nucleus formed by which we may see
{ our way clear to purchasing such a ma
chine and this we must do in some way
With our present facilities We cannot dc
justice either to ourself or our patrons nor
is the hope Of future development and
prosperity as business enterprise sufticien,
to justify us in longer ignoring self-iaterest
and the claims of others upon Us. There is a
lioing (apd no nan works harder for II
than the average country newspaper pub
fishery in the GOLD LEAF as it is, but moth
ing more. We must make the paper larger,
in order to accommodate more advertise
mentS, and to do this we must have another
press, by means of which we would at the
same time he enabled to print more copies
of the paper at less cost of time and labor,
thereby encouraging us to work harder to in
crease our circulation. But it is not neees-
sary for US to 60 into details about the ad,
vantages an improved printing press, and
consequently better equipped establish
ment for business, would give US. Our
field of operation would be greatly en-
- =.