Wood River times. [volume] (Hailey, Idaho) 1882-1915, 1887-03-04
ABOUT "BOOMS."
HOW THEY PRODUCE THEMIN CAL.
IFoRNIA AND FLORIDA.

Locality-Stocktos TO Spend at Least
$4,000 Per Year In Advertising on
this Plan-HOw Southern Califoruia's
Great Boom Was Produced.
The people of Wood River have
undoubtedly read about the great
boom which some of the counties of
Southern California have enjoyed dur
ing the past two years. Town lots
thar, two years ago, could not have
been given away for S25, are now
largely taken by cash purchasers at
$4,000 and $4,000; unimproved land
that the owners refused to pay taxes
on now bring all the way up to $1,000
an acre-and SO on; while train load |
after train-load of investors is still
coming, and property continues to
appreciate in price.
This desirable condition of affairs
was brought about by few shrewd
men who, knowing the value Of ad-
ver,ising, induced their fellows to
join them in organizing bodies to
make their sections properly known.
The amount spent in that way was
large, very large; it probably exceeded
$250,00O; but this money has already
been repaid a hundred fold, and the
boom seems to have scarcely com
menced.
The same policy has been followed
by the F!oridans. They had vast
tracts of good land, but lacked in
habitants. They organized associa-
tons in several counties, secured
lands by purchase, and spent large
sums Of money in advertising FREE
LAND TO ALL in supplements to their
home papers and in circulating hun
dreds of thousands of them all over
the Union. They made no secret of
their plan Of operations, and with the
utmost candor said, substantially:
awe have a tract of 100 900 acres
we will pay taxes on all for the next
two years, and in the meantime give
free of any charge, to all who apply,
lots of 5, 10, 20, or 40 acres OF
land suitable for growing oranges OF
any other fruit crop. We will also
build houses and barns on plans pre-
: pared by ourselves, but modified ant
accepted by the party taking up thu
tract of free land, pay all charge
and cost of building and make othe
, improvements, and wait 10 years 10
r the principal, only asking the accepto
, to pay THREE PER CENT. interest pc
, annum in the meantime. How ar,
> we to make money? In this way
We lave 100000 acres. By givin!
$4,000 acres we get the entire trac
settled up. The land is now hard
worth S. per acre; In two years
will be worth $500 per acre, exclusive
of the improvements. You therefor
see that we can we'll afford to d,
what We promise; and by applying t.
--- tat the company's of
fice) you can, free of charge, draw
ticket that will entitle you TO 5, 1C
or more acres, as the case may be
Parties who prefer buying at $40 a
acre, cash, can be accommodated
provided they first visit the land an,
select their location"
In this way Florida is also enjoyin
huge "boom." Small capitalist
tradesmen and artisans are availin
, themselves of the opportunity thu
v offered of securing home and til
lie shrewd land will realize mil
Il ions out of an original investment {
+ about $4,000.
~ Another instance is furnished, unde
ID the heading OF can Enterprisipg Con
lie munity," by the Sacramento (Cal
ID Record Union Of January 18th, las
C. Here it is:
y A strong association is forming
the city of Stockton for the purpos
10 of making known TO the world tt
- great natural resources and gener
y. attractiveness as a place Of resdent
OF of the cityo Stockton, Of San Joaqu
# county, and of the San Joaquin gel
ed orally. The breadth and character
Ia any undertaking may always be mea
ured by the scope of Its plans. III
association now forming proposes
spend $4,000 month in advertiser
the resources of their locality. Tn
are making arrangements to guarant
81 the sum of $4,000 for the fiji
ey years operations. In this the Peep
Ill OF Stockton are proGting by the e