The News-Herald. [volume] (Hillsboro, Highland Co., Ohio) 1886-1973, 1887-07-28

to tHE Notice of the public, but the pH1
NOmenal force of The Novel method In
vented by Hon. BOBBY FeatlIEers NOT only
calls attention to the desired article bul Cd
mits of pleasant news items being utilised In
harmless manner, to the advantage both ol
the reader and advertiser without los a
valuable space or time.
The result of the constant labor Of years a
The Noted statesman aforesaid IL the evolv
ing of q plan Of advertising, by the simple
admixture of little upper case, IN tHx
Notable manner shown in the present ~
ticle, differing 30 from The Normal fashioe
of perfect uniformity Of type, usually
adopted heretofore.
Whether the matter Of news relates to TIN
Nomenclature of nation, The NOdulaR
question of the day, The Nocturnal rambles
Of The NOcrambulist, The NOvitiate Of Q
nun, or The Notions of The Nobility, THE
Noteworthy advantage in every way can.
not be underrated.
It is worthy Of remark that the He-No
TEA Of Martin Gillet q Co., Of Baltimore.
has The Honor of being the first article Cd.
vertised by Mr.. Feathers new plan, which
the Goths and Vandals will observe is copy.
nghted.
Some years ago there was imported a. an
experiment into New York from China an
invoice of uncolored green tea.
It was offered to the trade ct reasonable
advance over the cost Of importation without
finding purchaser and finally was sold at
loss, while similar teas with color paid Q
profit.
We bought the greater part Of this invoice
IF uncolored tea, and then decided that, not.
withstanding the loss ON this lot, W
would continue the experiment Of introduo.
ing uncolored tea. We realized ut the start
the difficulties Of overcoming the prejudicss
in favor Of an appearance and decided tAse
the people must b. tndSesd to bSy ~ tea wttAovt
seeing Il.
It may be imagined that this has bssn up.
bill work-advertising costs money. We have
spent many Thousands Of dollars at expoi.
tons in explaining and allowing to the
people the advantages that the uncolored ~
offers to them. Other methods We have ben
compelled to resort to to overcome prejudices.
It has only been within the Last few
years that this selling Of uncolored tea In
America has gotten beyond an experiment.
He-No Tea was the pioneer and II to-day the
leader in its effort to open the eyes Of the
public to the sbsurdity Of buying tea to look
at. By these efforts to introduce He-No Tes
we have tried not to exaggerate preferring
rather to state the facts, and - far - our
means would admit have published the facts
IS we understand them,
We think the key note Of our advertise.
nents that makes them Of any interest isthat
they are true il they were not the truth then
indeed we have squandered our money, for
it 10 throwing money to the dogs to try and
fool the people into buying an article by mis-.
representation especially when your profit
,nly comes by continuous dey1and from
he people.
We again and again ask you TO try He-No
Tea, and We chow you how easy II b to pro.
:ure. and tht tea once In your possession yo0
IAN attest the truth Of al that VIC claim.
These advertisements, which are nothing
more than talks about tsa, are for the ''un-
converted" II He-No Tea II not good ~
our telling you 20 otter you have tried 1t VIII
not mako yoi' like 1t, and II. you do not hke
it, alls our money and labor u lost, for y
costs n morethan VIC get when wesend nsam
pie package, q the postage eats up the profit,
but we know from experience that nineteea
out of twenty who try He-No Tee and malcs
it in an earthenware vessel like at better than
any tea they ever drank. Ii you use English
Breakfast tea we would not advise you to try
He-No, for the twolHevors are entire.y differ
ent, but there is very little Of this tea used,
quality of He-No suit most every ore, and
so we have done this to induce the psple b
try He-No Tea, that i. may 10 introduced II
the stores, and thus bring tho business d.
rectly to Us, without any solicitation on our
part.
We regret that it becomes necessary for q
to caution those who intend buying He-Ne
Tea to beware OF limitations, many Of which
have sprung up since the success Of He-No
has become an assured fact.
We do not ask you to buy anything which
you do not want.
But we do ask, If you have made up you
mind from the vast amount Of good that you
have heard of He-No Tea, and wish 10 try Il
that you do not permit yourself TO b in6u-
noed to buy any other tea instead. Thew
u but . small profit ON Hs-No Tsa, hsnco
The anxiety Of some dealers to press oth9
tsas upon you. using the argument that ~
u Just q good or better" that Il ''lasls
longer" and they ''know Whist It IT," We ssk
that you insist upon having what you have
made up your mind to get.
To those who have used He-No and dis,
covered it, great merit and quality, this can-
ton d unnecessary, but thoss who have
never drank II and wish 10 Try T. shouA
politely resist al persuasive efforts 70 taks =
substitute other tsas.
10W 70 GET HxL10 ZXA.
Nvos ~ DlAL18. srtss b A~tis einl
q o.. 1sltassss ~, ed ~ sissasd vsst te1|
prisN eN1 tWwls.
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svss~ dss ~ As0 ~ ~ ~ = Awtln G11l
. o.. 1sstnssA ~. hSaa1eGs s1ssUe~e 60.
| sas4 = saaAs ~ ~. SasAaea = snb ~ ~
pas1aOa ~0 enA(w ~ oaGoaoh q1lgo e.
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