The Mitchell capital. (Mitchell, Dakota [S.D.]) 1879-1918, 1887-12-09
READ THIS CAREFULLY.

READ THIS CAREFULLY.
We call the attention of our readers
to our special announcement in an
other column that we are going to use
book entitled "Our Family Physi-
cian," as premium, to all subscribers
to the Capital between now and the
first of January, 1888.
Most papers give premiums to new
subscribers only. We are going to
break the record and treat all alike. A
careful reading of our statement, above
referred to, will show how we propose
to do it,
Regarding the book, it is the best
work of the kind that we ever saw, and
and we know that in putting it into
the hands of our subscribers we are
giving them volume that will prove
of inestimable value to them-one
that will certainly save them money,
and may save life.
The offer we are making is the most
liberal made by any paper in Dakota
Togive our subscribers the benefit of it
we have incurred heavy expense and,
in certain sense, have taken a great
risk, for, in order to get these books at
such rate that we could afford to han
die them at all, we had to buy a large
lot of them, for which we paid in ad-
vance. However, this does not worry
US. We regard our action from Il
strictly business standpoint, and look
upon the outlay incurred as a perma-
nent investment.
What we are after is greatly in
creased circulation. Not one-half the
people living in the territory covered
by the Capital who ought to take the
paper, are now taking it; and they
never will take 1t until, in some way
| they learn how valuable paper it
really is, and this they can never find
out until they have read it at least a
year. Our aim is to get them TO read
it at least year.
In order to do this, we have adopted
the plan set forth in our statement
which is to get every old subscriber
now on our list to work for US to the
extent of getting us one new subscriber
and to pay them for their trouble b,
giving them $500 book, free.
There is hardly subscriber te th'
Capital who does not know of som'
one who does not now take the paper
who could be induced to do SO if th
matter were brought to his attention
Will you not do this work for us, tha
is, see your neighbor and get him t.
subscribe? You can hold out as al
inducement to him $500 book, ant
the best paper in this part of Da
| kota, for a year, for LIS. The offer i
one that not one person in thousan
will refuse if it is rightly brought t
his or her notice, and by taking sill
gle subscription for us in this way
you will get a $500 book for nothing
We urge every one of our old sui
scribers to avail themselves of thl
offer before the first OF JanuaI.
1855.
We want to double our list this yea
and we can do it if our old subscrll
ers will each assist us III getting on
new name.
Will you not do SO much for your Il
vorite paper? Don't wait to do TIL
The first time you are in town come
and see us and examine the book "
offer. You will be astonished to ST
= how large and valuable book 1T
and having once seen it, you will III
:. hesitate about getting it. Come al
see us.
To all persons who do not take u
Capital and who may read the notl
we desire to say that we mean you
our offer, and that we especially lnvl
n Won to come and examine the BOO
e and urge you to take advantage OF o
e offer.
2, Aswe said before, we are makll
i no money this year by what we a
e doing. We are simply paying out ca
e for the improvement of our proper'
d as a farmer incurs expense to enrl
= his ground. that it may bring lare
crop. or a merchant enlarges his ste
and stock to win more trade.
What the soil is to the farmer a
the store and stock are to mefcha
that the circulation is to neWspap
We are working our field and enlal
ing our store and stock, and are payl
good wages to everybody to help
along with the Improvements.
Put in a few hours for us, anu Col
and get your pay.
THE MITCHELL PRINTING GO