Juniata sentinel and Republican. [volume] (Mifflintown, Juniata County, Pa.) 1873-1955, 1887-03-16
THE SANDWICH-MAN.
PerambuIating Advertisements Now
to be Met on the Bouievards or
Paris.

The "sandwich-man" is fast becom-
ing az institution In modern republican
Paris. A large number of men got up
as perambulatlng advertisements may
now be met on the boulevards; some
grave as mustard pots, walk along with
huge iron frames fixed on heads and
shoulders; others appear, or rather dis
appear, inside gigantic bottles or SINH
lar vessels, whereon the tradesman's
wares are conspicuously labeled. The
least Objectionable form of the eye-sore
is the poor devil between two boards,
upon which inviting looking broadsides
have been pasted. In former times,
London used to TEEN with regiments
Of such unfortunates, who for shilling
a day consented to parade from St.
Paul's to Charing Cross and back again
from Charing Cross 10 st. Paul's, prin-
cipally for the display of announce
ments in favor of rival newspapers.
The sandwlch-man made his appear
ance two or three years ago in Paris,
where bis placards attracted an atten-
tion that must have proved gratifying
to his employees
The present is not, however, the first
occasion on which this peculiar Illus
tration of peripatetic advertising has
been seen in the French capital, but in
all former instances the reign of the
sandwich-man was of brief duration
What his present term OF office may be,
now that new state Of things has set
in, is question yet to be solved. 1t
used TO be alleged that he exercised a
strange influence on horses, and when
ever an animal took fright, the coach
man declared that it had caught sight
OF an ambulating poster. This may in
a measure account for the transforma-
tion the sandwich-m2n has undergone
in his passage across the channel, for
in Paris he is to be seen occasionally
girt round with an elegant glass case
like a crinOline. The innovation is
altogether Disagreement of the hand
some boulevards. And so are those
other walking advertisements, who, in
the place of boards, wear on their back
coat announcements embroidered in
yellow letters ON broad backs especially
selected for this humlliating purpose.
The French are daily becoming more
enterprising in their methods of adver-
ylSing, but persons who remember
what disagreeable sight such exhibI-
tions used to be in the London thor
Oughfares would certainly be sorry to
lind the number of these poor fellows
Increase in the streets of Paris. 1t
shocks what every true-bOrn Partisan
POLITICALLY calls ''the harmony of the
public way"
There are five or six Offices open in
Paris where sandwich-men are re-
eruited. They receive three or four
francs a day, and walk up and down a
given beat for eleven consecutive hours,
''srooms" being posted along the way
to keep sharp lookout-ouJ over them.
The more ingenious among them con-
'trfve new modes or advertisements,
which the managers OF these offices
adopt. We may instance the sand
wich-man, who, being inside box
painted outside to simulate house,
would now and then open small win
dow and look out, exhibiting a nose as
red as that of George Augustus Sala;
while the advertisement above was for
u water recommended by all the Paris
doctors to keep up the freshness OF the
skin. Another one went about with
board on which Was inscribed the
words: Don't read what is behind :"
and of course everybody did turn to
read, the ladies among the rest. Still,
however farcical as this may seem; the
French are deeply moved at the sight
of the poor wight who takes so much
trouble to find q reader.