New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-01-16

| GARMENTS.
In card referring to advertising, etc., which
issued early in December, stated 4that the
most successful merchants In America are
liberal advertisers" l believe in advertising
II done judiciously and In accordance with
facts. II merchant has a good article It pays
to advertise it, but to insure permanent success
the article advertised must he all that it is
represented to be- If found otherwise it Is
sure to injure the house that misrepresents, for
the public will not be imposed upon long.
What is the use of adv Using that you will do
q thing that cannot be dOnef Why will any
house that has claim to respectabilty or
reliability make statements in newspapers
contrary to facts
ABOUT SEALSKINS.
Owing to the great demand for genuine
Alaska sealskins the prices In Europe and
America are steadily advancing. The United
States Government having leased the seal
fishery to the Alaska Commercial Company,
have limited the catch to 1OO, 900 per year.
Under penalty Of forfeiture the Alaska Com
pany cannot catch and deliver any more. Out
of this number fully 20 per cent cannot be
used, being too poor to pay for the dressing
and dyeing, so that there is only $4,000
genuine Alaska seals to supply the markets of
the world. 1t takes four skins on the average
to make a fashionable sealskin garment, 20
that even If the entire $4,000 Alaska senlskins
were used for garments there would be only
10000 sealskn garments made from the
Alaska skins. There are sold in Europe and
America more than 100, 900 sealskn garments
each year. 1t is evident that not more than
20, 900 arc made of the genuine Alaska skins.
What are the others made of? They are made
from the skins of seals caught of the coast Of
China and Japan and tho Southern coasts.
These skins cost only about one thir d the price
Of the genuine Alaska sealskins. They are
shipped TO London, where they are dressed and |
dyed in the same manner as the Alaska seal
skin, and the work is done so handsomely that |
it takes good Judge of furs to tell the differ
ence between the genuine Alaska and the
Southern coast skin. Sacques from SO to Al |
inches long can be manufactured and sold Mt "a
profit at from $50 to 1925 made from Southern
coast sealskins whereas sacques Of tie same
length made from genuine Alaska sealskins
cost double the price. 1t would be an easy
thing for me to manufacture several hundred
sacques from the Southern coast skins and
advertise them at great reduction in prices, IA
lie done nearly every day-$90, reduced from
$3.50; 1925, reduced from 5000; $3.50
reduced from $3.50, etc.-and sell hundreds of
them but if | did so would lose my trade.
for the reason that garments made from the
Southern coast sealskins will not wear we'll or
give satisfaction. They wear off on the edges
and turn red after being worn one season and
they seldom wear longer than two seasons. /
have this winter altered to the new style seal
skin sacques which sold eight years ago, made
from the genuine Alaska sealskins. I have
built up my trade by adhering to quality, and I
shall continue to do business as long "a I
remain in trade on this plan.
SEALSKIN GARMENTS
are more fashionable than ever, and the de-
nand is daily increasing, and there is no article
Of dress which gives q lady such an elegant
appearance as beautiful, perfectly fitting
,ealskin garment and no other garment will
wear 80 long or give as good satisfaction IL Won
purchase a good one. | handle only hest
qualities in furs of all kinds, have large stock
on hand. and as l intend to make extensivs
alterations on my building tho coming sprinc
have reduced my prices on all sealskin enr-
ments, mink-hned circulars and furs Of every
description to the lowest possible figure. rather
than carry them over. 1t Is not necessary IN