The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1887-11-29
GOODBYE TO THE SHOW BOTTLE
A Beautiful Novelty That Will Retire a
Time-Honored Trade Sign.
julius A. Haag's Notwithstanding That
Comes to Relieve Long Suffering
Pharmacists.

A very attractive and effective novelty in the
way Of sign may be seen in front OF julius a.
Haae's drug store in the Denison House 1t is.
indeed, prominent and dazzling feature, es-
pecialiy at night that no one can help seeing It
1t is an illuminated drug sign, the invention OF
Mr.. Haag himself, and. with commendable fore
sight, he has applied for patent. number of
druggists who have seen it are delighted with
this sign. and there is no doubt that Mr.. Haag
will not only fill a long-felt want in the trade,
but put money in his purse beside.
This sign is conveniently formed in the shape
of case. its thickness about half its width. hav
ing door giving access to the interior. In the
sides Of this case arranged glasses OF the
kind commonly known as bulls eyes" of differ
sizes and colors, forming the translucent
parts of druggists compound show bot
tie, the round bulls eyes forming successive
portions of the bottle. It is Dir. Haae's inten-
ton to make the remainder of the design figured
work upon the outside of the case IN bright
colors. ouch as gold or silver leaf, which will re-
fleet the light, and the outline thus formed.
carry out the outline of a show bottle. AT night
the light passing through the bulls eyes will
also illuminate these bright outlines. and tho
show bottle appearance will be carried out even
more fully than by daylight. The lights. as ar
ranged inside the case. of gas. but where gas
is not obtenabie oil will be found to answer the
purpose nearly as well. Mr.. Haae's patent also
placed behind the bulls eyes, and also the use
of white or uueolored bulls eyes. with strips of
colored glass slides interposed between tie bulls
eye and the light.
With the old style show-bottle which has been
in for a compile of centuries or more per-
son cannot the drug lights when the windows
are frosted covered with sweat, and if one is
on the same side of the street where the drug
store happens to be in the middle OF the square.
the show-lights not visible twenty yards
awav.
With Mr.. Haag's improved combination drug
sign and show-bottle no drug store can have it's
light hid under a buskel. The sign is attached
at Mr. Haae's store to a pillar at the entrance,
and extending on. -wo feet more may be
for ihan q mile up and down
the street, the bul's-eycs never
sweat get covered with frost The
lower bull s-eye in Mr.. Haags sign is of beau
tful ruby color, eight inches in diameter, with
maenifyine lens four and one half inches in d.
ameter. Above the ruby is one six inches in di-
ameter, with three and one-half inch lens and
above this four-inch amber bulls eye These
bulfs-eye glasses are of the same form as those
used in signal light houses. which are seen from
thirty TO forty miles away.
Mr. Haae's invention will certainly do away
with the time-honorsd show bottles long since
voted nuisance by progressive druggists who
have recognized the fact that they do not COM
port with the improved fixtures of modern times.