The midland journal. (Rising Sun, Md.) 1885-1947, 1887-12-09
JONES WAS EXACTLY RIGHT
A Baltimore.Street Novel with q
Pointed and Sensible Moral.

A Baltimore.Street Novel with q
Pointed and Sensible Moral.
The following good story is told
by the Baltimore Sun. 1t is not nee
essary that you should always adj
vertise in the San. Some other pap,
er may serve your purpose just as
we'll, possibly better. But it is an
'O'er true tale,'' however, and the
moral like Solomon's Proverbs will
will apply every where and through
all time, F
A Baltimore street business man
yesterday stood looking out of his
store window pensively surveying
the crowd of ladies' and other shop
pers who were purchasing their
Christmas goods. AS the happy buy.
ers trooped by a loyk of gloom set.
tied itself upon the business man's
countenance, and he soliloquized
about his bad luck.
Here's fine go, said he; business
Is getting worse and worse every
year, and yet the people all seem to
be purchasing. 1 can't understand
1t. My grandfather did business in
this house when there wasn't an es.
adjustment like IL in town. Father
made money here. and yet things 60
worse and worse with me every day.
The house ought certainly TO be well
established. Hello there goes Jones
on the other side with bundle. I'll
ask him about it,
Jones came over and said he'd
been out buying Christmas presents.
Why I've got those good, said the
business man; why didn't you get
them OF me?
Here, Jones. tell me the reason l
can't do business in an old establish.
ed house like this!
Why it's for the very same reason
that forgot you. You don't adver
tise Who cares snap whether your
old house was established In 1880 or
not? Dye think people are such i'd.
lots as to 60 nOsing around for your
pedigree before they buy q box of
matches or q shoestring from you?
Oh NO. This 10 the nineteenth cen.
fury my boy. Printers ink-print.
ers' ink lie the music every time. and
the Sun your best friend. You've
got to force people to notice you
these days, snd to buy. too. / don't
mean that you're to stand at the cnrb
with club and maui everybody who
doesn't 60 in and buy right away;
but keep your name and business
right under peoples noses. And If
you have a business pedigree lying
around loo g, SO much the better.
What you want is this: When q
man picks up his Sun at the break
fast table let him zee at once that
Simpkins's house was established Ia
1880. When he gets down to the
Office and picks up the SuA for the
market reports or the days doings
let him see again, Simpkins. estab.
lished 1880. When he turns back
his Sun flo to hunt up some item
that he wants TO refer to, let him turn
number after number and ind repeti.
items of the fact that Simpkins was
established 1880. Oh, / tell you Tam
right. Who's got the big bow wind
ows and the stocks and the fine stores
but the men who advertise. How
are you goi ng to let the public know
where you are and who you are and
when you're going to give out chro.
mos and things If you don't just let
them know? 1t isn't only myself that
you have lost q sale to already, but
to the women folks of my family and
various members OF many other fam.
lilies all over the city. Then there's
the country cousin who cant get to
town just now on account of hog kill.
ing. Do you suppose he can know
about your store by intuitionP Not
much.
guess you're right. said the bus
mess man hopefully. III have mon.
ey EFF.
If you have any leftH Why, what
are you thinking aboutg Advertis-
ing ought to be your 6rsG duty after
saying your prayers. You go in
strong on printers ink, and my word
for 1t you'll find that advertising is
the only thing that will enable you
to have any money left over these
H..