National Republican., 1887-12-09
ESTABLISHED
FACTS THAT ARE SETTLED UPON A
SOLID BASIS.
There Is No Speculation in Proven
Values.

Nhtucs.
II is almost painful to observe the aux-
iety displayed by some people to get into
this Perfection Heat and Light Company.
And wbyP Simply because they see It has
passed the period OF questionable certainty
and ls, every whit, the "blg thing" proph
esied. And It couldn't be otherwise
positively couldn't. And why notf To
start out with, the invention had aud has
practical, commercial, everyday, right at
home value. That 1, the basis OF It's worth.
Next, the company organized TO introduce
and develop the business was formed under
the guidance Of q man who enjoys the con-
fdence Of the substantial, mon eyed element
of the mercantile community; aud as a re.
suit OF this executive capabllity the best and
most influential citizens took hold at the
start. Now comes the horde Of spectators
the lockers on--those who looked aud
thought and thought and looked, and then
shook their heads. Now they want to get
: into the swim, because they see that the
but iliimitable In Its possibilities. Gan.
didly, I'm glad they're "froze out" George
Schroeder mentioned to me Yesterday q
certain slow.mover in this city who ad-
mitted that he would not have gone 10 at
the outetaIt because he never liked to be
too hasty In anything. Perhaps he's lived
to a good old age because he's taking plenty
Of time to die. He wanted TO purchase SOM
stock, and SO he did But IL cost him some
premium. | know him, and guess you
would, too, II | mentioned his name.
And now for the most substantial evil
deDce OF the prosperity of the Perfection
Heat ard Light Company. 1t is doing lots
ct business. That's the proof. And 1t is
going to do more. Because au enterprise
which finds market for Its goods iu every
household and which possesses economic fea.
tures Of domestic value-that enterprise
will never die except from one disease, viz:
Mismanagemept. The z. II. 81 l.. Co. has
been successfully vaccinated against this
coptagioD. Its success proves the quality
OF its management.
"TRuLY WONDERFUL"
'Just come in q moment. want to show
you something"
Show me something It seems as If they
showed me almost everything. thought
and heavily stocked stores at the holi-
day season In various cities in this
country, but the palm belongs to The Fair,
No. S12 Seventh street northwest. 1 went
in for q moment and s,aid an hour. Per-
baps you don't know that The Fair runs
through from Seventh to Eighth streets {?
Every inch-up stairs and DOWNS hllei,
after counter, with toys aud holiday pres
ents Of every conceivable variety. 1t seems
to me walked more than mile Of aisles,
and saw more gift goods than ever saw
before In my life, and I've always had good
eyesight. couldn't, OF course, guess
what you intend to purchase for Chrlstm IS;
maybe you don't know yourself. Singular,
ts,Nft ehak Iii L.. ,ka
predicamentp There is so much that Is
beautiful, 1t is a puzzle to know what to
get. But, as was going to say, 1t doesn't
make any difference how undecided you
are, there is something at The Fair you
will want for some Of your
friends. Yesterday afternoon this
,gg, big s basar , was crowded with
packed But / reckon the proprietors
counted wisely; for they have q large corps
OF experienced salesmen and saleslades,
spd everything is done upon system. /
went In to see something. saw 1t. l saw
come people, too. A florld-faced old lady
and I got wedged right by the stairway.
Said she: ~ hadn't any idea The Fair was
80 large a store" Our acquaintance had
been very brief, but remarked: ut is
evident, madam, that IL isn't large
enough"
think that next to ascertaIning the
Rsurest plan Of salvation the most discussed
ard experimental problem Of every day life
is how to advertise. Everybody thinks his
wsy the best; and, In almost every instance,
as shown by results, he Is wrong. Now, W.
q. Scribner, the butterine dealer, has got a
very clever plan for keeping track OF the
benefits arising from his methods Of adver.
tisibg, He says 1t don't make any differ
ence to him how often they stop at one of
bis stalls andtell him what nonsense that
man Ford writes about him, because he
knows they must have read what was writ.
ten in order to have any opinion. For the
tene1t Of those who spend lots OF money
literally throw II away-in advertising with
cut any direct results and then say
they don't understand why It should
be 80, want to say that II you want your
business TO be benefited by advertising
you must go word aud arrange your adver.
iisements go that people will not only re ,d
Lut look for them. will close by remark.
iDg that the talks have given "Scrib's" but
teriDo business at $40, $50, and 35l Center
Market, 81 Eastern, and 5it Northern Lib.
er,y Markets are the best evidence any one
could want OF what kind OF advertising
pays. The sales Of butterlue are increas-
ing, and that demonstrates the truth OF
what have said about II.
BILLY FORD.