Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1887-09-16
svvIxpLrNs ApvFRr1sIse SCHEMES.
Also Honest Ones and some Sound Advice
In Inn

t,i,ryo, r,1l,d az t,n Fprr pRrss counting
ron,,, so,,nrol ,,.el.s ,gn and received
quotations nj our ro,rulnr nrice for ndvertis
in,r snoco Inv thn coI,Imn lie snid he wished
20 insort n business directory. which he
would ,ftervord n,iut i'm hook form aud
circulate through tbo country The dav fol-
Levine thot on which ha asked for the ouo-
t,tion no came in and said he was hayinr
succ.ss ar1 voulJ us,. several columns of
snoce
Unro,,o, ca1lod for fine sr,co and NOTHING
moro was heard from tho sche ne until a
few DAYS ,po the FRrr PRESS learned that
some Of our business men were suindled by
n canynsser who repre.entcd that he was
sent ont Inv fine FPrr Pprss On inquiry
wa learnel that such n convasscr had been
At ,vorl, and we secured n roceipt given
Inv &C T. Da1lv agent - for "three dollars
i'm fuIl for insertion of his business card in
the FREE PRrss and Burlington bushes
exhibit" We also learned that the most
notable tbinr nbout Mr. DniIy's trans action
was his hurry to rot his nav He no doubt
left town nt once and has now zone to work
nm fresh folds \ LITTLE DELAY ON his part
MIGHT have resulted in exposure and arrest;
hence his hurry Now this "Dailv' is clear
Iva svindlcr and was probably in the scheme
With Johnson. He not lmploypd by the
FREE PRrss. and he rot pav for something
which he never furnished and probably
never intended to furnish.
II is hardly necessary for the FREE PRESS
to say to thu Burlington business men, GER
toiuly NOT TO its reogllnr Gu TONERS that it
never. asks pay for work that has not been
done This fact alone sbonlI mt business
men on their Guard 1t is time enough for
solvent business firms TO uav for work when
il is done. and no business man should ever
NAY r,oupv to n ,tt.onopr until he sces what
| he is having for. II ought not to be nrccs-
sarv to caution BURLINGTON business men
| o.roinst dniuu 50
There appears at present to be a per
| feet mania for what are technically
known as Advertising SNAPS Burlington
| is not the only sufferer. We find rrcouent
reference in our e zcbau.sos TO such swindlin.
| schemes fine last Lpin,c from Detroit rs We
learn from fine ,Jourual Of that eIty. Tbc,,
..snap' 'odycrti,iu,e men. should they he dis
| honest arr under no restraints Usually
| they are STRANGERS and when they have
| worked one CITY they can 90 to fine next
| THEN, business is to make my representa-
lions that will catch the advertiser, Conse-
oueutlv the PROMISES which the canvassers
make are limited only bv fine demands Of
the prospective advertiser The common
| n q
with the cards of every firm but one. in a
certain line of business. Then the canvas
ser oo4s To that firm md saws. MIR So-aud
So NAMING the p,onrintor of tla neusooue,.,
told me that if | would como to YOU. YOU
would undoubteJlv take this last snoce -
| That lie works oh,ut every time when
| fine advertiser is cainlaJ into taking n card
the next thing is to oct the money in adj
vance. Now. there is no daily PAPER in Yer
mont which j; SO much in need of money that
if has TO nsls nav in advance for its advertise
| inr More than that there is NOT n daily
nan-r that ,vould do 80 tbrouab its own roo
Mar REPRESENTATIVES, When nav i, asked in
advance an advertiser may b., sure that the
nanar itself i rnt tla marty most Interested
in the scheme
1t is surpri,in.. TO those who know
most about the science of advertising
how many Of these ..s,np'' scheme,
thrive. hv ,i,,t,r or fin. s,nnotj tolk or -
smart c.tnvas.er and the fact that few bu.
mess men know how to advertise Nine .
tenths of TN. money placed in these schemes
is wasted, One man COMES alone with a
hotel clock. around the face of which he
prours a LOT Of advertisements. another has
a hotel desk; another has al album; another
has IA biz board TO hang in the depot An
these schemes catch thn iurxneripncnd ad
vertiser and they are all worthless.
Every railroad depot. every hotel. and
nearly every fence in Vermont are daubed
NIL over with these uutruthful silus-eyi-
dences of the folly Of many otherwise good
business man. And they are constantly
being added to. Some smart chan apDe,rs
everv little while with something new-a
big photorraph. = ..snile" pampblet pur-
! p0rtino to be n dpscrirtion of the.,ndus
tric,''of the place. . biz clock, Il revol vim,
SIGN. a checker board. an album-aud inv.
riably catches the iueXperiencpd advertiser.
There is a hir hoard COVERING holf the side of
the waiting room i'm tn, Burlington PASSENGER
deuot Mt tits moment which pletends TO be- an
adl artisiuo scheme of Buriiurton busi,,es.
I houses and not over half the firms printed
! ,Innu if ore i'm bu.innss to-day. SOFT is with
them nil Firms change in n short time and
the card soon becomes n staring lie Doe,
any sane busiun.s man brIievn TINT n THING ot
that sort which, is a .,l,I,inr lie and known +,