The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1887-02-10

which they are subjected because of the
number of local papers they are com.
PEELED to take. They also explain that the
reason they are not more liberal in adyer-
Using is that if they advertise in one
paper they must advertise in all, and
| this is too costly for the results as adver'
tisements in two papers are fully as
valuable as if in one.
| THERE can be no question that there
| are too many local papers, nor can it be
| denied that they are tax to business
men who feel compelled to patronize
| them to the extent of subscribing at
least. But the papers are here in
| response to a demand made by the per
| soEs who now complain of the superiority.
| The publishers are not responsible.
They yielded to inducements held out
| by the people of the city. Some years
ago it was discovered that three papers
so divided up the patronage it was
thought best to consolidate the two Eng
lIsh papers and to make improvements
keep pace with growth in prosperity.
There vas an instant cry of monopoly"
raised and inducements were held out to
various publishers to come to ManltOwoc
and establish paper. 1t was described
as most magnificent field and there
were people ready to go down into their
pockets to aid the enterprise. There
was need of ian organ" and any price
would be paid for it. Well ''the
organ" came In response to the Macedon-
ian cry but it began to toot in mighty
udependant fashion and it was thought
there was room for another paper.
Again pleasing inducements were held
out and IN response another paper sprang
into being. Now the people are kicking
because there are so many papers. 4
few years ago they were ready to go to
war because there were so few. 1t is
fully as bad for the papers that that they
are so numerous as it is for the people.
Iu6lC al Z NJ" ANC " uClC IIlCiC MSlp btLl
two but they grew in numbers to fill, not
a "long felt" want, but an intense crav-
ing which could not stand to be felt for
any length of time.
And SO the papers are here dear peo-
pie on your invitation, and they feel just
as badly over it as you do and with far
| better reason for anger. The papers
make pretty bad business showing fol
the city, but wherever they circulate they
| advertise the saIubrity of Manitowoc
| climate which can sustain so many papers
on such meager pittance of patronage
as their advertising columns show. Nc
fault can be found with the business
men, except that they were Instruments
in multiplying the number of papers
With the limited territory covered by
| local papers as we'll as the limited extent
| through which the business of this city
| extends, it does not pay any business
| man in Manitowoc to advertise in five
papers. An attempt is made by these
| firms which do advertise, but they have
been compelled to discard the display
advertisements and take up the modern
and very much abused "locaIs." A
| column display is worth more in Mantle
| voc county to-day than two column
reading matter. The "display" is q
novelty now; the local has become a bore.
The absence OF advertisements IN the
uanltowoc papers is a matter of com
| ment outside the county where the local
page is seldom read. Modesty might
dictate that the statement should not be
made by Zone of EN-" but the fact is
that outside the county the Mauitowoc
| county papers stand second to no local
press OF the state. It is largely for this
| reason that the absence of advertising
patronage is noticed. The Two Rivers
Chronicle has more live display adyer-
| Using from home patrons than the three
English papers of Manltowoc.
This being the fact the local papers OF
ManitOwoc do not make good report of
the city in which they are published.
Glow do you get time to write so much
editorial?" asked a Milwaukee news
paper man of the writer recently. 81
see, ne added glancing at the lonely
two columns of advertising furnishes
Warmers safe cure, "that yn-. howe Iot,
Taper which takes
,'D' o'-'''''oi ''" amount of what is called
-. '0 ADVERTISING practically adyer
, -.ae5 It's own want of patronage. 1t can
not be denied that its value as an adver
Using medium for home industries is
greatly impaired by devoting its columns
to any considerable extent to ''patent'
Advertising. The Manitow &c papers ani
| The Chronicle as well, in Difference Il
what they thought was due to their home
| patrons rather discouraged advertising
agents who had propositions to make 70,
foreign advertising. This business is
not offered as it was because il was sc
often rejected. But the papers of this
city are by no means as "select" in this
| particular as they were, and the ''patent''
advertisement is again blossoming ont il
the local papers. We have too many
papers but as the people are responsible
they should leave the luxury of grumb
ling to the papers as they suffer most
from the condition of affairs.
OYSTER SUPPER.
The Y. z. S. c. Z. VIII give a sociablC
| and oyster supper at the basement of tht