San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1887-09-19
No Picture Books Needed.

The committee of thirty in their meet
ing on last Saturday afternoon did most
sensibly in setting apart thirty per cent
OF the amounts subscribed for 8dvertis-
ing the city. There was practical di-
rectness about this action and that of
the appointment of the subcommittee
that looks like business. The thing that
does not look like business in the report,
as given through the press the next
morning, is the Importance q tempted to
be given to pamphlet advertising. San
Antonio has been pamphlet advertised
to death, and that without any benefit 10
herself-and precious little to those who
paid for business notices in these same
pamphlets, thousands of which are gtill
piled up III the offices OF the advertisers
in this city. The gentleman who advO-
Gates this scheme Is in the pictorial adj
VertisiEg business AMI naturally looks
upon that scheme as the most practices
bic. AS an argument against aiy such
method OF 6hOrtingth the advertising work
OF this city, let reference be made to the
methods employed to advertise the
natural advantages Ofthe northwest, the
west aud the southeast. The New Or
leans Times Democrat has been the me-
dun through which the advantages OF
have been advertised and which has
evoked a stream Ofimmigration that has
doubled in two years the productive
possibilities OF vast sections of those
states. The edition of the lst of Septem-
Der Of that journal contains thirty-siX
solid columns devoted to New Orleans
alone. and ten columns devoted TO Mis-
sissippl and Kentucky. The st. Paul,
Minneapolis, Kansas City, Omaha and
Los Angeles papers all follow suit, and
the result is apparent to any one who
follows the flowing tiGe OF business CAPT
tai. and of population as ii pOurs into
the regions thus advertised.
In letter recently given the public
through the press OF this city, DR.. Low
~. one Of our well known physicians,
speaking Of the best means OF adver-
Using our unequalled advantages as a
health resort, says:
Now if tine real facts In the case
could be embodied In plain, brief and
convincing article, an article fOrcibly de-
scriptive of the balmy notwithstanding
nature Of our climate, and Te-enfOrced by
reference to hundreds OF our most prom
inent and successful business men who
came here az inValids and have been re-
stored to comparative, and some even to
vigorous uedllu-ll suCu al dIllCle EN-
anating from our local press could be
placed in the hands of thousands OF in
valids IN other states, many of these
would unquestiOnably seek our climate
and add their means and their energies
to the development Of our country"
In this same letter, little later on the
Doctor refers to his own case personally
and to his experiences as a health seek
er, and in this connection he says:
at was the simple circumstance of
having Denver paper placed in my
hands by brother physician, containing
such an article, that confirmed my waver-
ing mind while hating between divers
opinions, and caused me to spend
months and money seeking health in
and about that city OF the plains. Such
will be the experience of thousands in
reference to our city, il we pursue such
course"
The Doctor Is correct in this state
ment, 10 TO the effect of local newspaper
representation. It ia accepted rs con
veying the exact truth, for the.uttcrsnce
Of which the papers respon sibllity
Stands sponsor The pamphlet, on the
contrary, b eng generally regarded as an
advertisement and looked upon with
suspicion. DR.. Lowry's suggestion,
to voice our advantages through the
local press, and send hundreds Of thOus-
ands Of copies of these specially pre-
pared issues to the medical practitioners
throughout the country Ia the feasible
and proper plan.