St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1887-12-25

neer OF the Northwest in all that has
made and will make a newspaper
readable. 1t has created the pace and
set the fashion for every paper in the
state. 1t has become the journalistic
model of the Northwest. Its little
friends in the field have naturally been
averse to complimenting the progress
it has made. but they have delicately
and neatly fiattered it by adopting
its style and following its lead in nearly
every particular.
They displayed their taste.
This has been accomplished in less
than three years, which will not have
expired until Feb. l, 1888. In that short
space the GLOBE has risen from moth
ing to the first place and with
a long gap between 1t and
its nearest rival. In that
brief period it has moved its home from
cabin to palace and has scattered its
pages through three states and two ter
ritOrieS thicker than leaves in the valley
of NallambrOSa. Its progress has been
more rapid at times than at others, as
the appetite for live paper varied, but
the direction has never changed.
In the affections of the people
and in the respect of the advertiser, it
has never faltered. 1t has not only
swept all competition out of the old
field, but has created new territories.
and occupies it exclusively. 1t has lev
eled all old rutS and Obliterated the
beaten path of newspaper enterprise
until every edition is volume of sur
prises to its delighted readers.
And how it has grown.
Three years ago it found a natural
newspaper field like a garden running
to seed: a vast and intelligent clientele,
partially supplied, and wholly dom
ineered, but not satisfied. 1t found
growing and craving population ut
terly without a newspaper expo
nent, and there it took its stand.
| 1t announced itself the paper of the peO-
pie, their champion and their friend.
| They needed no director and wanted no
autOcrat. They wanted the GLOBE and
it became their paper. First the local
| field came to its support and areciprocal
feeling sprung up throughout st. Paul
| that soon placed GLOBE on the door
step of nearly every home, on the cOun-
| ter of almost every store and on the desk
| of every man of business. The paper
| became the exponent of the growing
greatness of the city, of the wants. ideas
and sentiments of its people. Its col
umns reflected their views and
pictured their triumphS. Before
| the first year the GLOBE was
firmly established in the affections
| of st. Paul and the foundation of its
! growth laid upon rock. The success
| full local paper has built the first endur-
ing step in the flight toward greatness.
| Minneapolis came next. Entering the
domain of the twin sisters, the GLOBE
came simply as a newspaper and
newcomer with nothing but good will.
and without false pretenSe. The peo-
1 ,.Io - h0 (fitt- NVnorin6 with
| newspaper enemies from abroad and
| false friends at home, welcomed it as
the evangel of good fellowship between
| the cities, on the one hand, and model
| newspaper on the other. 1t spread over
| the city from Single Creek TO Mime
haha, and Joined in telling the world of
! Minneapolis wonderful prosperity. 1t
became the friend of the people, and
the medium between them and the
leading merchants. 1t gained sure
| foundation and conSummated the union
! of the Twin Cities.
This was when it was year old.
Reaching out beyond the two cities, it
| met the state half way. In the store of
! the country merchant and at the home of
| the farmer it met welcome no less
| warm than greeted it at its own home in
ST. Paul. The thriving county seat an
! the newborn village with dreams OF
metropolitan greatness each found i'll
| the GLOBE a friend to its aspirations
and took it into their confidence. From
| Winona to st. Vincent, from Saltwater
to Fergus Falls, from Duluth to
Albert Lea the shower of GLOBES
| grew until it was only exceeded
| by the fall of this snowflake. Other
| papers trudged along the iron highways
| and the quiet lanes of the state, while
I
1 mOnwealthS came next. Western and
| Northwestern Wisconsin and Northern
| Iowa, with interests largely identified
| with Minnesota, ranged themselves
| among the GLOBES friends and joined
| its vast army of readers. The terri
| tories in the West were not the last to
join the popular movement and
| Dakota acknowledges, even among
her own best and brightest
local papers, no such exponent of her
| present greatness and future hopes as
| the DAILY GLOBE. And this is not all.
| NOrthWesterners were not alone in
their appreciation of bright, newsy
and fearless newspaper. The tourist,
the traveller and the general stranger
within the golden gates of the North
west Yielded easily to the charm until.
in the hotels nd on the trains DAILY
| GLOBES outnumber the combination of
| rival papers in the ratio of three to one.
Ask any travelling man.
This is how the GLOBE has grown.
To tell why it has grown is quite as
easy. Every copy carries the reason
stamped upon it SO plainly that he who
runs may read. The public is discrim-
mating, and naturally selects the best,
and the best is the GLOBE always. Its
! original methods and ideas attracted at
| tention from the first and rlvited it aft
| erward when they were extensively
copied by every other local paper. The
| plan of original illustrations and por-
traits, made at its own plant, was seized
upon by an appreciative public and was
| the first distinguishing point of
| the GLOBE. Would-be competitors
endeavored to initiate this piece
! of enterprise, but with very
| Indifferent success. The work itself
| itself was indifferent, and the "borrow-
ing'' process so palpable that they were
only laughed at for their pains. This
| mornings GLOBE is fair sample of
daily illustrated journalism-compar it
| with any paper that sets itself up to be
a rival. Compare it with any daily
paper in the length and breadth of the
! land and see if better can be found.
| In this matter of illustration the GLOBE
scored its first hit and its rivals another
| failure.
In its news service, with its efficiency
and reliability, the GLOBE at once rec
commended itself to public confidence,
and having gained that the rest was
easy. There are many ways of serving
I'D the news to meet the public view