The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1887-04-24

better put that in Spice," and he threw
his cigar into the stove, expectorated
literally on the floor and sat down In
vacant chair and continued:
"Head writing now is an art; some OF
YOUR contemporaries understand that;
let me give you some points just snow
me a report, an article or an eoltoriai,
and III show you what head writing
really is"
We indicate an eight-line paragraph
in daily exchange on the seizure OF an
unlicensed GROCERY.
"Ah !Capltal item-show you how to
utilize it." and he seized apiece OF live
| MS, and turning il, wrote on the reverse
and then handed it back to US bearing
the following sentences, each in sepa-
| rate line, heavily underscored:
Seizing and Sacking Store-An
Humble Citizen Crushed-Hls Goods
Gone and Business Destroyed Rentless
Removal by the Minions of the Law,
why, hang it, man." said we. this
item was an account OF the closing up
of pestiferous. unlicensed groggery-a
nuisance to the neighborhood. F"
"Yes, yes, that my be, but you are
yay behind the age-put up your cir
cuiation. old man-everybody that
drinks there will buy your paper with
these heads in-the proprietor hlmseif
will take it in his new place-make you
| solid with the boys, and"
But the head lines take up twice as
much space as the item"
THAT'S no mathematics big snow
pub ic think its inclusive news; half OF
'em only read heads and imagine the
rest. ,"
'Then suppose this item'-and we
pointed to a twenty line account Of the
shooting of burglar by citizen whom
he was attempting to rob-"would al
| ford great chance for your art"
'.CouIdn't be better; look here" and
he presented rs the following:
"Charlex Cestigan's Last Crack-HIs
tSplendid Skill in Securing the Swag--A
Snoring Sleeper Starts Up-The Cracks
man CONFERENCE.-The Gallant Defence
Fires Five Shots at His Assailent-
But Falls Fatally wounded-His Celeb
rity Among the Fancy-Arrest OF dis
Slayer-Costigan Leaves Young and
Handsome Wheeler Poignant Grief
Testimonial of Sympathy"
Stop, stop, young man." said we, lis
not this going little to fast? You say
nothing aboutthe peaceable citizen IS be.
| ing shot through the arm, and all your
| heads sympathize with the burglar !
Precisely so. Who cares about the
citizen7 Cheap fellow. keeps retail
shoe store. Charley Costigan, one Of
the fancv, been in the papers one way
and another these five years,-too smart
for police anyway never could catch
him working. Why, his portraits been
in the daily papers. Do you know how
the people want to read about him
Guess not. Ever see that big building
! of the National Police Gazette in New
York; SensationA built that. But We
can beat that sheet right here in Boston
with our daily family newspapers anc
give New York twenty on a string"
We held up our hand to stop this tor
rent of eIoquence with the remark, "tha
that species of news was not our branch
of the profession.
Better make it So, old fellow, before
it's too late. Fifty men will stop to SEE
a dog fight where ten will stop ct {
grain sale. A hundred will read prizt
fight or nasty trial ii it is brought tt
notice with good head lines like these
and iheir taste encouraged, where Tel
will read straight account with tn
uastlness and naugbtiness cut out. You
are behind the age, fear. Look at on
daily papers, sir, and their big circula
tons. There's something of it to US
sir-we, the head line writers!'
And he left in disgust, while we ex
perienced similar sensation.-Bostol
Commercial Bulletin.