The weekly sentinel. [volume] (Winston-Salem, N.C.) 1886-1887, 1887-05-05
ADVERTISING THETOWN.
LET WINSTON ADVERTISE HER
ADVANTAGES MORE.

\ . Os3NAAOAOeAo AAvC6GM6uC Oh FIl0C0I>
Ink win Attract New Corners Here
Let Us Make a Bid for New Indus
tries.
Towns, as well as business concerns.
have to be advertised to win the de.
sired success. This is an age of close
cutting competition, and no mercantile
firm, no matter how solid or reliable
can last long without eventually fall
ing into line, and becoming habitual
advertisers. The same is equally true
of a town. The South, to-day, is teem-
ing with a visiting population, Gust
looking around" as they say in Biz
mingham, but in reality on the alert
for an investmen, with eyes and ears
wide open to see or hear something
that will present an opportunity to
enter a new field ahead of others on
the same mission bent. This invasion,
SO to speak, from the North and West,
of capitalists, thoughtful, progressive
men, wide-awake citizens, enterprising
manufacturers, skilled mechanics and
laborers, has brought into being doz-
ems OF new towns, and contributed to
the booms which have swelled the
older communities. The consequence
is, genuine rivalry has sprung up
all over the South, and town must
keep its wits about it, or some more
public spirited and more enterprising
rival will pass it in the race.
Other towns have fund in tact.
by which their advantages, etc., are
presented to distant readers. Winston
Salem should emulate this wise exam
pie. This much of the present article
had been written when Dirie, for
April, was received in the SENTINEL
office, and the following article, so
apropos to our subject, was observed:
Why don't some of the smaller
towns in the South, offering chances
to investors, advertise their advan-
tages little more? A fund of $500
or 81 900, raised by subscriptions and
Judiclously expended in printers ink,
would yield amazing results. Take
the town of Townsville, Ga, for in
stance. The hotels and boarding
houses cannot accommodate half the
people who are focking there. WHY
this influx? Because the city spent
a few hundred dollars last year in ad-
vertising its climatic and other advan-
tages. The same can be said of Biz
mingham, Decatur, Sheffield, Selma,
Chattanooga, Caleria, Rome, Knox
vile, Asheville, Durham-and score
Of other towns. They owe their
Blooms entirely to printers ink.
We know some towns whose citizens
are so devoid of public spirit that they
would not subscribe five cents to help |
the place any quicker than they would |
commit suicide. These people are a
curse upon the locality where they
chance to live; excressences upon
the body polite is what an Alabama
editor calls them. They throw
cold water upon every project they
look upon all public spirited acts as
schemes to get money from them
they are suspicious of everything and
everybody. The only way town can
prosper with such people in it, is to
ignore the cranks and their gratuitous
advice. Some of our Southern cities
rely too much upon the chance of get
ting free advertising. 1t should be
born in mind that it takes money to
run newspaper, and no publisher is
willing to give gratuitous advertising
if he can help it. It is unfair to ask
for it.
To better illustrate how some towns
are judiciously avertising their advan-
tages, we reproduce some of the adver-
tisements referred to. Here is one
from a Canada town, which appeared
in New York industrial publication:
ITO CAPITALISTS and NIANUFACTUR-
L ERS IN THE UNITED STATES.
The City of St. Thomas, Ontario, Canada, is
prepared to deal in very liberal spirit with
any responsible individual or firm desiring to
locate any important manufacturing industry
within its Corporate limits, and guaranteeing
to empty certain number of hands for a pc
Rod often years. First, by way of exemption
from Taxes and Water Rates. and secondly un-
Ier certain conditions, by granting Cash
Bonus
st. Thomas is city of $4,000 inhabitants.
situated miles north of Lake Erie, midway
between Buffalo. N. Y, and Detroit, Mich, in
he wealthiest and pleasantsst part of Ontario
1t is noted for the healthfulness of its location,
and especially for the excellence of its educa-
onal institutions, consisting of Common
schools, Collegiate Institute, and an extensive
Young Ladies' College, with over ITO students
1rawn from many points in Canada and the
United States About 5000 of its present popu-
alton are former citizens of the United States.
The Grand Trunk, Michigan Central Canadian
Pacific and London and Port Stanley Railways
III have yards at this point, and one of them
yery large shops. As the aboy- renresent alI