The Memphis appeal. [volume] (Memphis, Tenn.) 1886-1890, 1887-10-16
A GREAT ssh E.
PRAISES Accorded to the Appeal.
Dublic Appreciation of the Glove
i land Edition.
Eloquent Evidence that II Rose to
IL The Occasion.
A n Extraordinary Premium Put on
n Single Copies.
I oval Service and Rare Facilities
Ia Produce a Paper Never Elk
celled in the South.

Yesterdays issue Of the APrE,L was re-
ccived by the community with n favor quite
beyond the modest expectations OF the man
agemont. 1t was believed that the patrons
of the paper would appreciate the effort Of
the APpyiL TO do its share toward signai-
iZing the visit OF the President 20 Memphis,
and, under this belief, yesterdays issue was
designed and executed at great expense. IL
had no sooner appeared on the street than
therc was a rush for the APrE,L office, aud,
though every available man was pressed into
service ns salesman, copies could not be sold
fast enough. Anticipating an unusual de-
mand, a very large extra number edition
had been printed. but II was speedily ex.
hayc.sd and II became necessary to start the
press again. From 7 O'Clock in the morning
until late nj night there was a constant
stream OF people 10 the Office, and the sales
were far larger for one day. issue than ever
before known in Memphis journalism. IA
illustrations were engraved ut the order OF
the ArrE,I, after consultation with the
management ~ to designs, by Lewis b. Fol-
ger, ~ Cincinnati. A month ago he
came 10 Memphis and made the
EktlfufN lF Nllf WIN wv WV "ah'A h"' -
sistancc Of Mr.. K~allcnbach, an artist Of fine
accomplishments. Although the time was
short for such an elaborate piece Of work, he
organixcd a corps u cngravcrs IN Cincinnati
and by working night aud DAY finished all
tho pieces In time. II was n splendid
achievement, and entities hfr. Folgcr TO the
greatest credit His ,r,rgy IL equal to his
skill, and his enthusiasm in bis work most
exemplary.
Thinking that Mr.. and Mn. Clcyeladn
might like To preserve copies uf the illustra-
tious. the first page Of the ArrElL and the
Mr.. Cleveland supplement wcrc repro
duced on quilted atin. finished IN
velvet. with satin trimmings. These
were IJ-rcd In their brcakiast-room
nj the GayoSo hotel. To the ArrEAL Ia,
been conveyed intelligence of their appre
citation OF the compliment aud Mrs. Clcye
land ON passing the ArrXAL Office yesterday
morning In the procession gave the ~
semblcd staff mods and smiles which cunsti
tutcd sufficient reward. The con
CALCULATIONS which the Arrr,L re
cciycd during the day were ~
cordial that each member Of the force feel
very proud of himself The twenty column
report OF the proceedings during Friday wa
written after / o'clock, the ArrEAL being III
only paper in the city 20 give an clnhorut
account II the hotel reception with n dcs
%scrip,ion Of about 800 costumes worn D.
Indics who participated. The whole rcpor
was q feat which haI not been cNccllcd b
any paper since the President began hi
tour.
The u typographical. press aud stereotype wor
of the edition WIS au example Of the inioll
gent and faithful service which the ARIA
enjoys from IT, employees and Of the admin
BILE facilities into the possession Of which
has Just come. Among the written con
munioations Of congratulations which Oh
Arrr,l has received Is the following:
To the Editor. Of the Appeal
cannot rsist the inclination 10 tender
You the warm congratulations II the cntil
reading community II this great valley upo
The splendid exhibition sent out 10y yOu q
Yesterday morning uf the most complete an
admirable specimen 81 q morning ncwspup'
ever issued IN our giant young city. "
typographical beauty, mechanical nrrang
mcnt aud excellence ~ is paper, tugcthI
with IT, tout ensemble, u was certainly d
!. achievement alike crcditablc 60 a. staff nI
n source Of pride to each and every critic
reader aud oi-EhNtlL
Many copies Of the ArrE,L were sold "
icrday e. W cents each, but the prcmiu
put on the paper by the ncwshoyn was n
nuthorized by the management. The ARR
Il now prepared to supply copic. Of the C
lion wrapped containing the bird'scyc VII
Of Memphis and the Mn. Cleveland supp
menL at the regular rate Of 8 cents.
ORDER from abroad will receive prompt
tcntion.