Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1887-12-15
1 Picture Of the City and Surround
Ing County.
A SPLENDID ADVERTISEMENT FOR
THE CAPITAL CITY.
The Record Unions" Bird's-Eye
View of the City is Completed
and Ready for Delivery-A
Plate Everyone Should
Aid in Sending
Abroad.

Abroad.
The RECORD UNION has issued the first
copies of its promised = Birds-eye View
of Sacramento, and in few days, prob
ably by Saturday morning, large number
will be ready for delivery to purchasers.
THE GREAT SUCCESS
Attained in the production of this view,
and the beauty and accuracy of the draw
ing, together with its unsurpassed adver-
Using character for Sacramento and vicin-
ity, justify giving a somewhat extended
description of this very handsome work.
We undertake to say that nothing in the
publication line relating to Sacramento
has ever been issued that is at once
| so EFFECTIVE,
And attracts so much of attention. The
address TO the eye is fayorite method of
education. All that may be written for a
locality depends for its advertising useful
ness upon the assurance that it will be
read that the necessary time will be given
to carefully go over it and reach an under
standing of it. But when striking picture
is presented to the eye, the attention of the
| dullest intelligence is arrested the fancy
and imagination are appealed to and the
| natural and universal love for
PICTORIAL DISPLAY
Is aroused. Pictorial advertising indeed,
is now admitted to be the most direct and
effective. The fine illustrations, more than
the character of the text, popularize and
secure readers for the magazines of the day,
and even some newspapers employ like
agencies to invite the attention that might
not be otherwise aroused.
Proceeding upon the basis of this we'll
known truth, the RECoRD-UNIoN some
months ago resolved to make
NEW AND SPECIAL EFFORT
To acquaint the world with the loneliness
and desirability of this city of homes, and
the great commercial advantages of its
| centrality. For over year this paper has
been engaged in presenting the facts con-
corning the counties and towns of Central
and Northern California and so far
| as.could be done in a daily news journal of
| this character, accompanying the expository
| articles with wood-cut illustrations of
scenes in the sections treated Thus we
have shown vineyards, orchards, public |
buildings and factories, products,
illustrative of the country and its indus |
tries and the soil and production of these |
regions. The great value of such illus |,
trated views have everywhere been con- |
coded, but when it came to our own city, |
it was determined to introduce some fea-
ture novel here. Views of Los Angeles, |
Santa Barbara, San Diego and other places !
had been made, and widely circulated
why not one of Sacramento upon, however,
better and more accurate scale? Accord |
ingly the RECORD UNION
CONTRACTED WITH ARTISTS
And photographers at heavy expense, for
the production of bird's-eye view of the |
city and surrounding country. The mar
gin was reserved for display of fair and |
unexaggerated examples of the residences, |
business houses and public buildings of the !
city. The result of some months of labor, |
and every detail of which this office super |
vised that precisely what was needed |
might be obtained, is before US in
HIGHLY-TINTED SHEET
50 by "a inches in size upon which is litho- |
graphed birds-eye view of Sacramento. |
Surrounding the central picture are these |
illustrations; A beautiful view of the |
State Capitol and the magnificent grounds |
of its park; the County Hall of Records |
the County Hospital; the city's Z. B. |
Croker Art Gallery the Sacramento |
Banks building; the Sacramento High !
School; one of the grammar school struc. |
lures the Sacramento Roller Flour Mills |
the business building of Huntington, Hop |
kins & Co.; the Orleans Building of Whit |
tier, Fuller & Co.; the residence of L. L. |
Lewis; the residences and grounds of Mrs. |
]. f. Richardson, Mrs. E. B. Croker, Jo- |
seph Steffens, Charles H Cummings and |
L. Tozer; view of the manufacturing es-
Enlistment of Bassett & Marford; the |
wholesale house of Booth g. Co.; the works |
of the Pioneer Milling Company; the
Western Hotel of William Land; the old
Capitol, now the County Courthouse; in
terror views of the mercantile establish
| ment of Weinstock & Lubin view of the
statuary presented to the State by D. o.
Mills, Esq, and located in the rotunda of
the Capitol; the business building of
Warehouse & Lester; view of Orange
| vale, Sacramento county; interior view of
E. K. Alsip G. Co.'s real estate offices; the
establishment of 4. &. Van VOORHEES, &
| Co., and view of the REcoRD-UNIoN Of
fee.
These, it will be seen, give fair repre-
sentation of the character of the business
houses, factories, offices and residences of
the city. That so few out of
THE MANY HUNDREDS
Could be selected, is due only to the limita
tons of the space at command. 1t will be
noted, also, that these views, in many cases,
give the observer clear idea of the climate
and production of the place, by the plants