Fort Worth daily gazette. (Fort Worth, Tex.) 1882-1891, 1887-08-02
uoV TO BUILD TOWNS.
Of the wonderful Success OF

fbe Soma 1O"uH
Houston Post.
.sspts Constitution prints very
I1s editorial on the subject how
95ine" md cities are built. Enlarging
;oTns 40 bomeiy idea that before you
aP'a r ~ rabbit YOU must catch MIN, the
:ooA !r.ion says: ga town that expects
C7n'-l.,r in this country must So spread
;29-O. es TO catch live interchangeable
Is lc..,,rressive mn. a town with eny
nsn, 0sivsntsges al all will succeed il |
,stuia. are energetic and enterpris-
IS C''@ ? community Of live men will
q. t55wr and whittle white pine and
.. :. ~ town and its interests TO stand
:V" iowa must have natural com
So iya1tagas-5ut it might have ell
1a-C.s1 .ontsges in She world, and yet no.
i1e S1,'fi ts citizens are SO constituted
r:o's3ss-, ,7r,Ifrg to look sitter only their
{; u ,ol5.r;tual affairs" TIE Consttu
ga ~. 80 an illustration Frequently re
:1- 49, NJ the Post, namely Wichita,
wichita has grown in year or
~ TIM comparatively little town TO a
Nv -r.ds aud railroad center. There
5a-n tn Increase OF over 1000 per
n the value Ct real estate, and an
l GU. a over 10000 in population.
- - ne town sc ! for more than $4,000
-. loot. what is the secret Of this
sl..Ie-iul success? Let business man
.g..Eic1t.a tell the story:
Z" ~. Io-canized We heiG almost nightly
5.;rgs. ana amoag the first things We
- r79n YES TO hang together and
..-rv esCn other through thick and
" " advertised bg hundreds of thou
~. ~ circulars We set forth ali our
:,..-Sr,sres u such manner that s:rau-
20 1,5e we're led by our circulars to
-. . call were not deceived, but; on
c1n--arg. sgreed thai we mad not pu:
..ss strong Is we mignt.i
rcarv town in the esSt Of nOtOriety
-..rot cnlV. served with our circulars
W., rrr newspapers. And the newspaper
.+rs--f,jaz did double duty. Our people
.-.-a rule to ask gil their friends TO
s.ra-..st.
W. then subscribed for large number
,tr7n;es. loaded with Local advertising
o-8 crest advantages, and We found by
-7rversing with parties who finally came
5s-9 nrospectiug tbGt the full advertising
IN
san. AID more than al else to imOTesS
mem with the growth AMI Importance Of
.1e place.
We found that we could not overdo
this taing-taat the more We paid out for
t1ese purposes, the more were our
rUf.s. Every new conner was a
customer to most OF cur stores,
and w5ile their advertising paid to
-sem rich retucns, II served the double
ng-9ose 10 impress the eastern man
Who hst en- eve 10 business with the
fac. inst Wichita was s rising town, and
nus we baye gene on until We have
added population since | came here Of
afer % Geo, end property has increased
in business places more than 8 thousand
11, and n the country round about Us
he appreciation has been over 400 per
cent.
] know as well as you caa know tina.
pr.atar's ink IS the best ccDital TO boom
i0Gn Had we no: used it unsp8riGGly
Wichita would not h2ve been larger than
Csr.ha-e. As is is, We will s00r out
Isnk SuY town in the state.
Here are nuts for Houston 70 crack.
JUS. si1 Of item, but each one full OF
mes. There are some here who believe
or profess 10 believe, thst TIE Post
1,9Ts" too much. To these the quota
tons ajGye gre earnestly, even prayer
i1lY, commended Commenting on what
n. Wichita business man says the Con
,@,ui3l 50asfu.ly remarks: "Tlis
j: Characteristic; there is 2 familiar
;GslL s10ut it tnst reminds Us OF home,
sTeec home, as Il were. In other words,
Ut Wichita man talks like III Atlanta
mar, and the wonderful growth Of TIE
Kansas town is paralleled by the extra
ordinary growth OF Atlanta during the
PCS. fifteen years. Tle moral OF this is
OBVIOUS. There is not town in Georgia
nor in the south that cannot achieve q
reasonable degree of prosperity by blow
1gl.s own horn" No one who knows
lie two cities viii require five minutes to
decide that SO far as location and nat
uI2. advantages enter into the matter
Houston is far ahead OF Atlanta. Then
WV the difference in progress OF the two
places: There NEST be some reason fol
!, Where Is it: The Post knows, OF
thinks it does, but for fear OF offending
some quiet, easy going, conservative
.e.-Tell-enOugh-sIOne citizen, it Will not
venture an opiniOn-at least just row
Newspapers sometimes get their ear;
boxed fer INDUCING in WHIST e certain
ClsS Of people gre prone to cOustrue
INTO !mpertinence. The Post don't went
IS eGTs boxed.