New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1887-07-10

THEATRIC1L ADVERTISING.

us might have been expected the inevitable Ger
man bookmaRer who goes up and down this ~oriu
Ike roarin, On seeking what he may "ri1o aoo''
has hit upon the subject Of theatrical aVertss' VI
Reclamen as he calls 1t. The Buch der Reciaho -
SRook Of Pufery" would perhaps bo fair English
ou,yalent for the title-is said 1--WE speak only by
,norN n, give the genesis and complete history Of
advertising Its pecuiiartes different times and With
different peoples Its development and It's degeneration
rs also IL ought to DO added its humors Tho extracts
Hbich we have devoted TO the avertisins
arts Of the actor aud singer Evidently tho author
whose name is Rudolph Cronau has Kept bis eyes on
The newspapers for several years, but we regret ior
tbe sake of the trustwothness of book which ought
In contain nothing but the Iuth-in order to DO In
harmony with the most conspicuous quality VI It's SUD
sect-that he did not go the American newspapers
direct instead Of the alleged reprints and restate
ments of the European press. lie should nave oeeh
told that the of American advertising tricks
told with gusto In the journals Of bis own cou-
try are not always to be depended on. IL was not
without little amazement, for instance, that We READ
In a German sheet not many weeks ago that when
Herr schott effected his reentrance al the Metropolitan
Opera House February his appearance a Lohen-
grin las a matter OF fact he came out a. RenzD was
sigualized by two Hocs Of white doves that now stimuli
tansousIy from boxes on either side Of the house,
and then returned thither after depositing h'uo
wes.hs at the singers feet This story was
probably little too late to get into Cronsus DOOR,
but there are plenty of others soarociy io~' i'i"
and every bit a. true
Here Is a good one, however, which belongs to the
other side:
IN SECURE fun house illustrated drasticaily by an
occurrence the second Christmas day LEGO, IN me
mon the Ingenious idea of assocaling represents
tion with hog lottery According IT, yellow aoogofs
retary') Of hloser given In tho first entr'acte
. hog was drawn for Ny the audience, each patron
having received ticket emitting him to ono chance
In the lottery.
Now we are In the same position to vouch for this
.torv nc Herr Cronsu attest the truth Of the
vol,owing concerning genial New York musician who
viii probably be a. surprised as we were to find
that he is In the habit of advertising himself In an
extraordinary manner
II IL known that the pianist Mills has gone to the
.seIIs 10 and incidentally to catch trout
According to the last reports he catches Two hundred
daily io also carries his panotcrto with him and
plays with one hand while he hshes Win The osher
There Is nothing that Mills can't no.
Plainly everything is fish that comes to Herr Gro
pau's net. Herr Haase, tho German actor wrote
series Of "Unadorned Letters on America {" Unge-
scbrninktc Brfofo uber Amerfka) In which he told
ofl tale Of the tyranny which American managers
ercse over the poor ARTISTS who come 10 Them from
across the water. He also quoted Rossi saying TO
him: "ln America star engagement means every
thing for the manager and next to nothing for ih artist
Mr. A. or Y, by skill in the art VI advertising can
a Iiftd In the highest artistic rank in the opinion VI
Che nublic while an artist Of real merit be de-
GRADED 10 a bugaboo by unsk.lidlnoss Or parsimOny
In the management" This opens up fine vista to
our author who promptly comes ~ the rescue of the
much abused foreign artist and finds awful exam
nile I'm an alleged incident In the career of-who would
have guessed 1t f-fatui Hear him
He is right Even the Incompatible Patti, who
NJ a born American ought TO have enjoyed special
imInunttos, had ~ pay the tribute Ike othor otas
Her first con. EFT Stomway Hal was announced
einlply ard without any beating of gongs, and re-
maincd-empty. Lkcwiso those that followed Sho
had To submit u beDg told ny tho " kleine Presse'
that sings on the pitch continually, and In fact,
she took nolens yolens tprobaby nOlens than
VoiepsL manager who pOckotcd ~ per contum Of her
receipts aud she was again the great Patti whom we
know.
pretty story calculated to arouse our sympathy
sDr tho Door diva who few days ago started for her
welsh castle with a quarter of million dollars
Gwen 10 her by susceptible Americans who wanted
10 be sure that in future they should DO able 70
toll Of her positively last appearance In America
few discrepancies between Its statements and tho
truth may be pointed out First. Patti was born In
Madrid; second, she came here tbe season OF 1881
tss2 Is tho one referred to, with her own manager,
Rsanke; third. had only moderate houses az first
Because she had impudence 20 charge $40 seat
fourth. she had crowded houses aftcrwasd because
phe reiuced the price to IS fifth, there no news
Daper In New York with the title VI thst from which
our bookmaksr Affects to quote With these few oor-
reottons the paragraph may DO permitted TO stand.
But II Is really too bad ~ treat tho story seriously