St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1887-06-26
is THE GLOBE GROWING?

This Is question III winch the pubic
is interested, because the GLOBE is a
public institution and is supported by
public patronage. The success of the
paper, therefore, is a matter of which
the public has legitimate right to
know something. If one wants an an
Swer to the question, Is the GLOBE
growing? one has only to look at the fig
ures presented herewith, which can be
verified in every instance. Every aSSer-
ton made is easily susceptible of abso-
lutte proof.
The increase in the advertising
patronage of the GLOBE is the largest
on record in any city in the United
States. Just think of it. During the
month of May, 1885, the GLOBE printed
only 712 columns of advertising; during
May, 1887, there were printed l ,4S6 col
umnS, an increase of TIA columns Tor
more than double the number in two
years. There is no newspaper i'll any
city, east or west, that can make such a
showing as this.
The masses of the people have also
learned to recognize the value of the
GLOBE as an advertising medium.
Their patronage comes in the form of
small advertisements, or ''wantS," and
the amount of each order is quite small,
but in the aggregate the sum is Swelled
to large proportions. This feature of
the GLOBES business is regarded as
extremely valuable, and it is gratified
at the steady growth of the wants"
department. AS in the case of the dis
play advertising, the increase in the
wants" has been remarkable. During
may, 1885, 2,34O wants" were printed
in the GLOBE; in May, 1881, there were
2l,675, an increase of 1885,.
This marvellous increase of advertiS
ing patronage has been due to the rapid
and unparalleled growth of the GLOBES
circulation, which is now conceded to
be the largest of any paper between
Chicago and the Pacific coast. The
popularity of the GLOBE, as channel
through which the masses of the people
may communicate with each other, by
means of the 'swant" ads, has become
so general and pronounced that is util-
lied as almost the exclusive medium.
This is proven by the figures printed
above.
The progress and growth of the Sun
DAY GLOBE are also surprising, as they
are almost unprecedented. The in
creased sales and general growth in
circulation have been marvellous. Look
about you any Sunday morning and see
how it is. See the people in the street
cars reading the GLOBE; observe the
same thing On the suburban trains, or
as you stroll along the streets and pass
pedestrians, or people sitting on the
porches of their residences; interview
the news agents. ask the train boys, or
the street urchins, and find out how far
the GLOBE leads.
The press throughout the entire coun-
try-from Boston to San Francisco, and
from Winnipeg to New Orleans-have
re-echoed the sentiment of the people in
the Northwest in pronouncing the
GLOBE the brightest, most popular and
widely-read journal in all this vast sec
ton of country tributary to st. Paul.
The GLOBE building is also striking
evidence of the success of the paper.
The fame of the finest newspaper palace
in America has become worldwide, and
in every leading city in the United
States can be seen pictures of the
GLOBE building adjoining hotels and
other prominent public places. Verify,
there are evidences on every hand of
the progress and grand future of the
GLOBE.