San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1887-08-12
ACETATE ADVERTISEMENT.

The communication OF MIR. Charles l..
DIgnowity in yesterdays Express is a
decided relief to the press Of this city,
which has been vainly endeavOring TO
stir up the business men OF San Antonio
to make some systematic effort to adver-
tise its advantages. This appeal Of a
business man to business men, it is most
devoutly to be hoped, may have some
Influence In bringing matters to focus.
This city has seemed to be upon the very
threshold OF important industrial move
ments for months. A vast amount OF
building is arranged for. There are en-
terprises just waiting the propulsion OF
some, as yet, unsecured motor TO tide
them into successful operation. All
things are ready, and were San AntOriO
really known in all the advantages pre-
sented by her natural position and I'M
disputed resources there would be no
question of the influx of the capital and
brains necessary to put her in the very
front Of all Texas cities. There is no
city In the state today present
ing.the same advantages for prospective
investment as does San Antonio. The
openings for capital and the induce
ments for manufacturing are such as are
presented nowhere else in Texas. But,
our people are not manufacturing peO-
pie, and are not inclined to become so
having had no experience. There are
hundreds of manufacturers at the north
and east who, If they really understood
our situation, would be making enquiries
upon the ground and preparing to take
advantage OF the situation Immediately
All that is wanted is to make this manu-
featuring capital acquainted with our
natural resources and the Inducements
here offered for successful manufao-
turing plants. The nature of these has
again and again been set forth in the
columns of the LIGHT.
What lie now needed is some sys-
tematic well concerted plan OfactiOn for
advertising these advantages. As Mr.
Dignowity truthfuIly says, "Our news.
papers can do us more good and cheaper
than all the circulars and pamphlets in
the land" The newspapers have done
their share in putting the advantages
Of western Texas in general and
San Antonio in particular properly be-
fore the world. 1t is now time, and high
time, that San Antonio business stepped
to the side Of San Antonio newspapers
and furnished them with the sinews OF
war for carrying this work forward. 1t
costs money for type and composition
and office rent and paper and press
work, and it is not right to ask the jour
mails Of this city to bear this burden I'M
aided. The LIGHT speaks within bounds
when 1t says-had other parties in this
city, equally well able to bear the bur.
den and expense OF this advertising,
done as much towards this work as have
the city journals, there would have been
today a very different condition of af.
fairs. Other cities in Texas have de.
vised literally for the advertisement Of
their advantages through their newsps
pers and good results have followed
All Louisiana and Alabama have been
thus advertised, and all northern Texas
and the results are patent in the in
crease of all industries and the enlarge
ment of all industrial enterprises.
The LIGHT most cordially and heartily
endorses Mr.. Dignowity's idea OF call
ing public meeting under such su,
spices as will insure an attendance. II
that can not be guaranteed, let a CON-
mittee of responsible real estate owners
and business men take the matter in
hand and secure the amount necessary
to properly advertise the city, and
make such arrangements by specific
contract with the press as will insure
the work being accomplished according
to the wisdom Of those who have con-
sidersd the subject most deeply. Such
3 movement was begun in a quiet, way
some weeks since, and the names of pew