The Emporia weekly news. [volume] (Emporia, Kan.) 1881-1889, 1887-04-21
BOTH EAsY AND EARD.

We are compelled to leave out large
amount of advertising to-day. We Ike
the advertiser, however, exceedingly
we'll, but request him to send his copy
in as early in the day as possible
State Journal.
This item may possibly be true if
Frank MacLennan is absent, but not
otherwise, as Frank amt built that
way. Items similar to the above are
becoming quite fashionable in our ex-
changes, but they are all bOsh. 1t is
two easy for practical newspaper
man to enlarge a column or two for
him to indulge in the luxury of refus-
ing pay matter, unless it is too late to
get it up.-ESIPoRIA NEWS.
The editor and proprietor of this
paper wrote the above item quoted
from the journal and is responsible for
its truth, and also is ION deck'' here
every day. Once during the past six
months, last Thursday afternoon, we
took few hours trip to the beautiful
little city of Emporia and were glad to
see that our friend, Chas. Harris,
of the News, was rolling in advertising
patronage. We observed that the
NEWS enlarged its issue occasionally
to accommodate advertising it had
not room for in its regular size, at least
the NEWS stated it enlarged because
of that fact. Does our friend mean to
give himself away by saying sit
! was all bosh?7 Now the State
| Journal seldom enlarges. We, how
| ever are trying to improve the paper
and are spending more money upon it
every month and mean to get more
news in it as we grow older day by day.
! We are big enough in size, however, for
a regular every day edition. Our idea
| about newspapers is directly opposite
to the blanket sheet" policy. We be-
lieve in having small, spicy paper that
busy people can read through and
know the news of the day, rather than
| large sheet of many pages through
| which readers must wade. The pro
vince of an editor in these stirring
times is to collect the news, to
get the gist of it, to comment
upon the current topics of the day, tt
tell his readers what is going on, anC
tell it in such manner that his sub
scribers will have all the pertinent facti
without reading six or eight columns
to find them out. 1t is easy to run il
long articles, il is easy at times to prin
large papers. 1t is hard to get new
into half column and get it there 81
as to cover the ground better than i
two or three columns were taken. Il
other words, it is hard work to run ;
| newspaper as 1t ought to be run for tn
best interests of the publishe
and the patron. If the NEW
man will get away from his bushes
and come up here we will intrOduc
him personally to business men, VIII
have asked for three columns of spac
and have been requested by us to- Gu
it down to one. A considerable amour
of the advertising in yesterdays pape
came in for the issue of the day be
fore, but was crowded over a day. TIL
reader is entitled to certain news priv
ileges which the advertiser is bound t,
respect. Do you know, Mr.. NEWS
that it is quite fashionable even anon,
many newspapers to tell the truth, ant
| also that many newspaper men den,
themselves luxury for the immediate
benefit of their readers and the future
welfare of themselves?-State Jour
nal.
This paper and the State Journal ar,
similar in size as well as in many othe
points, notably that of condensing new
and in being the best nesOs papers il
their respective cities and we full,
concur with Mr.. McLennan in most O
the points referred to above, except tina
we still believe that it is better to add
a column in size to each page of Tn
News, rather than refuse advertiser,
OF deprive our readers of their regula
amount of news. 1t is advertising tina
furnishes the sinews to make a liv
paper, and as the Journal is a live pa
per, we stil hold to our opinion that i
is cold day when Frank refuses +
take lads if furnished in time. How
ever, we understand that Franks visit
to Emporia are in no way connecte,
with his newspaper business-that an
other attraction brings him down here