Frostburg mining journal. [volume] (Frostburg, Md.) 1871-1913, 1887-07-30

NOmenal force of The Novel method in.
vented by Hon. BOBBY FeatHEers Not only
calls attention to the desired article but adj
mits of pleasant news items being utilized in
harmless manner, to the advantage both OF
the reader and advertiser without loss Of
valuable space or time.
The result of the constant labor of years Of
The Noted statesman aforesaid is the evolv
ing of plan Of advertising, by the simple
admixture of a little upper case, in The
Notable manner shown in the present ar
ticle, differing so from The Normal fashion
of perfect uniformity of type, usually
adopted heretofore.
Whether the matter of news relates to The
Nomenclature of nation, The NOdular
question of the day. The Nocturnal rambles
of The NOcrambulist, The NOvitiate of a
nun, or The Notions of The Nobility, The
Noteworthy advantage in every way can
not be moderated.
1t is worthy of remark that the He-No
TEA Of Martin Gillet & Co., of Baltimore,
has The Honor of being the first article adj
vertised by Mr.. Feathers new plan, which
the Goths and Vandals will observe is COPY.
righted.
experiment into New York from China an
invoice of uncolored green tea.
1t was offered to the trade at reasonable
advance over the cost of importation without
finding purchaser and finally was sold at
loss, while similar teas with color paid q
profit.
We bought the greater part of this invoice
of uncolored tea, and then decided that, not
withstanding the loss on this lot we
would continue the experiment of introduce
ing uncolored tea. We realized at the start
the difficulties of overcoming the prejudices
in favor of an appearance and decided that
the people must Be induced to buy the tea Without
seeing It.
1t may be imagined that this has been up
hill Notwithstanding costs money. We have
spent many thousands of dollars at EXPOSE
tons in explaining and showing to the
people the advantages that the uncolored tea
offers to them. Other methods we have been
compelled to resort to to overcome prejudices.
1t has only been within the last few
years that this selling of uncolored tea in
America has gotten beyond an experiment.
He-No Tea was the pioneer and is to-day the
leader in its effort to open the eyes of the
public to the absurdity of buying tea to look
at. By these efforts to introduce He-No Tea
we have tried not to exaggerate, preferring
rather to state the facts, and as far as our
means would admit have published the facts
as we understand them.
We think the key note of our advertise
ments that makes them of any interest is that
they are true if they were not the truth then
indeed we have squandered our money, for
it is throwing money to the dogs to try and
fool the people into buying an article by mis-
representation. especially when your profit
only comes by continuous demand from
the people.
We again and again ask you to try He-No
Tea, and we show you how easy it is to pro-
cure, and th& tea once in your possession you
can attest the truth of all that VIC claim.
These advertisements, which are nothing
more than talks about tea, are for the ''un-
converted" If He-No Tea is not good tea
our telling you so otter you have tried it will
not mako yoi like it, and if you do not like
it, all our money and labor is lost, for it
costs III more than We get when we send sam
pie package, as the postage eats up the profit,
but we know from experience that nineteen
out oftwenty who try He-No Tee and make
it in an earthenware vessel like 1t better than
any tea they ever drank. Ii you use English
Breakfast tea we would not advise you to try
He-No, for thetwo,fGvors are entire.y differ
ent, but there is very little of this tea used,
and as we have stated before the flavor and
quality of He-Nc suit most every ore, ana
so we have done this to induce the people to
try He-No Tea, that i, may be introduced in
the stores, and thus bring the business d.
rectly to us, without any solicitation on our
part.
WORD OF CAUTION.
We regret that it becomes necessary for us
to caution those who intend buying Homo
Tea to beware of limitations, many of which
have sprung up since the success OF He-No
has become an assured fact.
We do not ask you to buy anything which
you do not want.
But we do ask, If you have made up your
mind from the vast amount of good that you
have heard of He-No Tea, and wish to try it,
that you do mot permit yourself to be infiu-
enced to buy any other tea instead. There
is but a small profit on He-No Tea, hence
the anxiety of some dealers to press other
teas upon you, using the argument that sit
is just as good or better" that it "lasts
longer" and they "know what it is" We ask
that you insist upon having what you have
made up your mind to get.
To those who have used He-No and dis
covered its great merit and quality, this eau
ton is unnecessary, but those who have
never drank it and wish to try it, should
politely resist all persuasive efforts to take as
a substitute other teas
how TO GET HE-NO TEA.
Il Doll; u