Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1887-11-22
A MATTER OF ADVERTISING.

class OF people who discovered the resources of
Southern California, will finally discover the re-
sources of the entire State. For while there
were few who understood what opportunities
there were for enterprise in the southern part of
the State, there were great many more living
right on the ground who either did not know
| much about them, or knowing did not care for
them.
The San Francisco Bulletin is sound in
this statement But it is also true that
| discovery can be FASTENED by energy.
Northern and Central California are behind
the south in inducing immigration, simply
and only because Central and Northern
California sections have been neglected by
their own people in the matter of making
their capacity, climate and general de-
STABILITY known
Referring to the awakened attention in
the north to citrus fruit capabilities of the
soil and climate, as evidenced by the Citrus
Fairs held in Sacramento, San Francisco
and that about to be held at Oroville, the
Bulletin asks: "Now, if people who have
resided here these many years have been
SO slow in finding out these resources, how
could it be expected that tourists would
find them OUT?
The people of the center and north
knew of these resources from the outset
To them there was no discovery" in the
case. 1t was known from the beginning of
agricultural development in California
that orange and lemon culture was invited
by the soil and climate, as far north as
Shasta. But all great wheat growing coun-
tries are apt to be backward
in immigration work. The great
farming of the north and center developed
no great need for large population. 1t was
repressive, indeed, of any disposition to
invite newcomers to make homes with U.s.
With the growth of commerce, and the
conviction that prosperity relates to
small land-holdings, the need for
more people than came by ordinary
travel became apparent. In response to
the demand, we had the immigration of
1S73-4-5. But that was most largely an in
flax of laborers who had no means to
build homes. They found insufficient en-
ployment here, and in consequence the
State took harm. Upon the heels of that
immigration came the southern effort,
which was directed to attracting the at
tention of people with some capital to be
used toward building. The people
of the central and northern sections with
less need for capital in agriculture, were
not SO soon to feel the necessity for mis-
sionary labors in the interest of their own
sections Now, however, that it is realized
as necessity, it is seen that the south is
in advance of us only because it was first
to advertise itself abroad
In one sense the "new immigration dis
covered Southern California" but it was the
result of advertising on the part of the south
ern people. We of the north and center
have very much less TO do in that way, for
we profit, whether we will or not, by what
our brethren at the south have accom-
plished all of California, in some degree,
is brought into prominence by southern
energy. We now have work to do, but
less than that done by the south If we
put forth half the effort they did we will
reap even greater reward than has fallen
to them
In one sense our contemporary is correct;
southern prosperity is due to discovery of
southern capacity, but it is more largely
due to making known the fact of discovery
and in that truth is the lesson for the
north. Our agriculturists of 1858 knew
then, as well as those of to-day, Just
what would flourish on the soil of North
ern California. But they and their sue
cessors have failed to make the facts so
well known as have the people of the
south, and the difference IN result is before
US and the duty it teaches is unmistak-
able. 1t viii be the fault Of none but our
selTes if we fail to profit speedily by it.