Los Angeles daily herald., 1887-10-23
DAILY HERALD.
BRITISH NEWSPAPERS.
Enormous Earnings of the
London Journals.
THRIR SYSTEMS CT BUSINESS.
The Richest Paper in the World
Vast Accumulation of Wealth
for Emergencies.

Tne London newspaper field is a
most prosperous one. London is So
large aud SO rich that the newspapers
published here have great resource
at their command. London is St
broad, and is made up OF so man!
different localities that the prominent
business people are absolutely driven
to advertise themselves in the news
papers if they wish to make them
selves known and not become lost in
the crowd. The result is that all OF
the prominent papers are loaded
down with advertisements. In
almost all cities of the United States
some one newspaper has the mon
opoly of publishing the small adver-
tiscments, such az wants" and the
like. Here nearly all of the morning
papers have their share of this pay
ing class of business. The morning
papers of London are great blanket
sheets, clumsy in size and awkward
to handle. The greater part of this
space is given up to advertisements
and editorials. News occupies sub
ordinate place. The collection of news
is most expensive item of outgo in
the accounts of American newspaper
management. The subordination of
news in the London papers makes
them cost very much less to. produce
than papers occupying corresponding
positions in the United States. The
telegraph bills are small, and they
have but few reporters. The Daily
Telegraph. the Daily News and the
Daily Standard are eight-page news
papers, with eight columns on each
page. This mornings Telegraph,
which is fair average addition, has
thirty-seven OF its sixty-four columns
devoted to the money market and
shipping int lligence; three columns
to Parliament, four and a half columns
TO editorial articles of the regulation
length. leaving less than fourteen
columns of news. The Times is six
column paper, but it prints 20 many
supplements that it publishes, as
rule. more matter than any other Cne
of the London morning papers.
The paper having the largest in
come in London is the Daily 1elc-
graph, This paper is owned by Levy,
ST., and Lawson and Lawson, Jr.
The Daily Telel raph is by far the
richest paper in London; indeed, do
not believe there is any newspaper in
the world which has so, large net
income. / have asked number OF
men whose business is closely con-
nected with newspaper publishing
concerning the income. of the Daily
Telegraph. Those who are familiar
with the advertising rates of the
Telegraph and who know the figures
of its circulation, say that the net in
come of the Daily Telegraph reaches
the enormous sum of f300,0O0 per
annum or IL 100000 This paper is
said by all financial authorities to
have a reserve of 5000, 900 of pounds
invested, producing an income which
can be used at any time for any extra
expenditure, like great war, or
fight against competition from any
new newspaper enterprise. Its circu-
lation is in the neighborhood of 200
600; that is its average. Although it
is q conservative paper, it comes
closer to the people of London than
any other newspaper published here.
1t has al most no circulation in the
rural districts. Its great circulation
is almost entirely confined to the city
of London ITSELF
The Times newspaper has circula-
tion now OF sonnet ing less than co.
O00 This paper will have to come
down in it's price, as its circulation
has fallen off considerably the last
few years; Its income is about half
that OF the Telegraph, namely sl50,-
600. A large part of this income is
from its advertising. 1t has a larger
amount of advertising than any other
London paper. 1t is the highest
priced newspaper published to-day
in the world. The three pence charged
for it corresponds to six cents of
American money. The Times in the
rural districts is rented out. 1t is
often taken by three people, who
divide its expenditure and its cost.
In this way its readers are brought
up 20 over 100 900.
The Standard has circulation in
the neighborhood of 200 900, and its
income is about e150 QUO. The circu-
lation of the daily Ners is placed at
100 900, and its income at 100000.
These are the most profitable papers
in London. The Chronicle, which is
q later newspaper in point of estab-
lishment, is published by the owner
OF Lloyd's Weekly. Lloyd's Weekly
clears for its owner from EGO, 900 to
E7O,0 900 a year, and it is estimated
that the Chronicle brings his income
up to about 100000 a year. The
Graphic and Illustrated London News
are very prosperous newspapers. They
bring in their publishers net income
OF el00 900 year. There are great
many trades papers published in Lon
don; all OF them make comfortable
incomes. The evening newspapers
are not SO prosperous as the morning
papers. The Globe has the largest
income, which is estimated at ESQ.,
600, but none of the other evening
papers have any income which can AZ
all compare with those of the morning
papers.
1t is a remarkable fact that in this
rich field, where prosperity follows
almost every form OF newspaper pub
lication, there should be less enter
prise in news collecting than in anv
one of the minor cities in the United
States. Few of the morning papers
Mceive dispatches after 1So'clock at
night, and it is very rare that they
make special efforts to get news out
side of their regular routine sources.
The result is there is great sameness
in all the papers. The essential differ
ence between them is found only in
their editorial pages. The Morning
Post, which have omitted from the
list of morning papers, is very rich.
1t prints no special news; it is made
up entirely of the routine press
the paragraphs from the
Court Circular and social paragraphs.
IThaso latter nlraDraphS are paid for