The Lebanon express. (Lebanon, Linn County, Or.) 1887-1898, 1887-04-23
1aE sANpwleH.MAN.
Perambuia;ing Advertisements Now to BE
Met on the Bouieyards OF Paris.


Perambuia;ing Advertisements Now to BE |
Met on the Bouieyards of Paris.
The sssandwich-man' is fast becom-
ing an institution in modern republican |
Paris. A large number of men got up |
rs perambulating advertisements may
now be met on the boulevards; some |
grave as mustard-pots, walk along with
huge iron frames fixed on heads ard
shoulders; others appear, or rather dis
appear, inside gigantic bottles or
similar vessels, whereon the trades
mans wares are conspicuously labeled.
The least Objectionable form of the eye
sore is the poor devil between two
boards, upon which inviting-looking
broadsides have been pasted. In for
mer times, London used to TEEN with
with regiments of such unfortunates,
who for i shilling day consented to
promenade from st. Paul's to
Charing Cross and back again from
Charing Cross to St. Paul's, principally
for the display of announcements in
favor of rival newspapers. The sand
wich-man made his appearance two or
three years ago in Paris, where his
placards attracted an attention that
must have proved gratifying to his
employers.
The present is not, however, the
first occasion on which this peculiar IL
lustraiion of peripatetic advertising
has been seen in the French capital,
but in all former instances the reign
of the sandwich man was of brief dura-
non. What his present term of office
may be, now that a new state of things
has set in. is question yet To be
solved. 1t used to be alleged that
he exercised a strange influence
on horses. and whenever an ani-
nal took fright. the coachman declared
that it had caught sight of an anibulat-
ing poster This may in measure
account for the transformation the
sandwich-man has undergone in his
passage across the channel, for in Paris
he is To be seen occasionally girt round
with an elegant glass case like a erino-
line. The innovation is altogether
a Disagreement of the handsome
boulevargls. And so are those
other walking advertisements, who, in
the place of boards. wear on their
back coat announcements embroidered
in yellow letters on broad backs espe-
cially selected for this humiliating pur-
pose The French are daily becoming
more enterprising in thei,. methods OF
advertising, but persons who remember
what disagreeable sight such
exhibitions used TO be in the London
thoroughfares would certainly be sorry
to find the number of these poor fellows
increase in the streets of Paris. Il
shocks what every true-born Partisan
poetieally calls 1.-THE harmony of th'
public way"
There are FIVE or six offices open il
Paris where sandwich-men are re
esui.ed They receive three or foul
francs a day. aud walk up and down =
given beat for eleven conSecutiv,
hours. ..gT'ooms' being posted alons
the way to keep sharp lookout owe
them The more ingenious among
them contrive new modes of advertise
ment, which the managers of thes,
Offices adopt We may instane
the sandwieh-man. who, being in
side box painted outside to simulate
house. would now and then open
small window and look out, exhibiting
a nose as red a that of George Angus
tus Sala; while the advertisements abov
was for water recommended by all tn
Paris doctors to keep up the FRESHNESS
of the skin. Another one went abou
with board on which was inscribe'
the words: Don't read what is be
hiud;' and of course every body di
turn 10 read, the ladies among the resi-
Still. however fareical as this ma
SEEM the French are deeply moved q
the sight of the poor wight who take
so much trouble to find reader
Paris Cor Chicago Inter Ocean.