Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1887-07-19
THE OAKLAND CONFERENCE.

Inc effort now so finely progressing to
properly advise the people abroad of the
resources of the central and northern Sec
tons of the State will be greatly aug
mented by the conference presently to be
held at Oakland. As the Oakland Times
SAYS
The work can be greatly lcssened by having
the counties of Santa Clara, Contra Costa, Sac
ramento, Alameda and others DESTROYS of acting
IN harmony, arrange general plan of opera
lions, SO as to work together for mutual advant-
age ms is certainly very desirable object
ana must of necessity accomplish much greater
results than where each locality acts independ-
emily of the other.
The Times suggests the establishment of
bureau of information for Central and
Northern California in San Francisco
with active agents, who will reach new ar
rivals at once and see to it that they are
properly informed concerning the sections
named. The idea is a good one. We
have been for some time convinced that
Central and Northern California need
in the metropolis special and per-
manent advocates. The immigration
agencies located there we venture to
say, have their affections drawn more
strongly to the southern than to the CEN
trail and northern region. We have no dis
position to charge them with purpose
full Partially, but it is an unde-
n1able fact that most strangers
who come into the central and northern
sections via San Francisco, express sur
prise that so little of real fact was learned
by them in that city concerning those re-
gions. The almost unanimous testimony
Is that most attention is given to directing
homeseekers in other directions, and if
there is not positive Partially for other
parts, there certainly is sort of uncon-
scious immigration strabismus that keeps
the vision askew and toward more south
erly regions. 1t has been limited, even
openly stated that in immigration circles
where there should be perfect impartialitv
as between all sections interests have their
influence, possibly unconsciously to the
managers that weaken enthusiasm for the
north section.
At any rate, Central and Northern Cali
fornia will not get full share of benefit
from the incoming immigration, except
they attend to the business themselves.
No eye is so good as that of the master;
no interest is so earnest as the home inter
est; no one can do for us as we can do for
ourselves.
Central and Northern California ought
to be made so prominent upon the street
in San Francisco that the newcomers could
not go amiss of proper information. So
noma county has acted upon this principle
and with excellent results. There is work
enough to do at home, but tasks elsewhere
also which we must undertake.
Out Of the conference about to be held
there ought to come suggestion upon
which new and greater active aggressive
work can be begun for our home section.
The whole region must be advertised more
extensively than now, or than it ever has
been. 1t must be made known to the world
as has Southern California. There must
be investment to accomplish this. Sitting
quietly waiting for the newcomers will not
do. As our contemporary, the Times, says:
This is the most desirable part of the State in
every respect, and it is only necessary to have
TINS iact properly advertised to bring very
large number OF the most desirable imIligrants
who are now hooking to this coast in this di-
reciion. Plenty of printers ink is required
and every dollar invested In that direction will
bring in one hundred fold. The southern coun-
ties hove beaten these figures for the claim has
been made by the Los Angeles people that an in
yestment of three hundred and fifty thousand
dollars in advertising has already increased the
taxable value OF property in that county more
than one hundred and twenty millions of dol
lars These are facts on record, and the boom
apparently has only commenced even in that
section. If our people are not willing to take
hold when such evidence as this is presented
they must not be disappointed If places of less
merit secure the bulk of the immigration bv ju-
dieious advertising.