The News-Herald. [volume] (Hillsboro, Highland Co., Ohio) 1886-1973, 1887-06-23

nett spends In that way viii remain mys.
terry. II IL only known that the sum total OF
actual expenses on the Namouna 10 s4S,000
year.
There are many ways Of bringing matter
o THE Notice Of the public, but the pHE-
NOmenal force Of THE Novel method In
vented by Hon. BOBBY FeatHEes NOT only
calls attention TO the desired article but ad-
mits Of pleasant news items being utilized In
Q harmless manner, to the advantage both Of
the reader and advertiser without los Of
valuable space or time.
The result Of the constant labor Of years OF
tHE Noted statesman aforesaid II the evolv.
ing Of q plan Of advertising, by the simple
admixture Of little upper case in The
Notable manner shown In the present ar.
ticle, differing 10 from The Normal fashion
Of perfect uniformity Of type, usually
adopted heretofore.
Whether the matter Of news relates TO THE
Nomenclature Of nation, The NOdular
question of the day, The Nocturnal rambles
Of The NOcrambulist, The NOvitiate Of
nun, or The Notions Of The Mobility, The
Noteworthy advantage in every way cam
not be underrated.
IL - WOIIuy VI I0m0Tk Vuut tn0 x10,NO
TEA of Martin Gillet 4 Co., Of Baltimore,
has The Honor of being the first article I'd.
vertised by Mr.. Feathers' new plan, which
the Goths and vandals will observe II copy.
righted.
Some yeazs ago there was imported ~ an
experiment into New York from China an
invoice Of uncolored green tea.
II was offered to the trade ct . reasonable
advance over the cost Of importation without
finding purchaser and finally was sold at .
loss, while simi.sR teas with color paid Q
profit.
We bought the greater part Of this invoice
Of uncolored tea, and thea decided that, not
withstanding the Joss on this lot, We
would continue the experiment Of introduc-
ing uncolored tea. We realized ct the start
the difficulties Of overcoming the prejudics
in favor Of an appearance and decided that
the people must b. tndsced 10 buy ths tea without
seeing II.
It may be imagined that this has been up
hill work-advertisin costs money. We have
spent many thousands Of dollars ct exposi-
tons in explaining and showing to the
people the advantages that the uncolored tea
offers to them. Other methods We have been
compelled to resort ito overcome prejudices.
II has only been within the last few
years that this selling Of unoolored tea in
America has gotten beyond an experiment.
Hs-No Tea was the pioneer and is to-day the
leader in its effort to open the eyes Of the
public to the absurdity Of buying tea to look
at. By these efforts to introduce He-No Tea
We have tried NOT. TO exaggerats. preferrins
rather to state the facts, and - far - our
means would admit have published the facts
- we understand them.
We think the key note Of our advertise
ments that makes them Of any interest isthat
they are true; II they were not the truth then
indeed we have squandered our money, for
II is throwing money to the dogs to try and
fool the people into buying an article BY mis-
representation, especially when your profit
only comes by continuous demand from
the people.
We again and again ask you to try HeNo
Tea, and we show you how easy It d to pro-
cure, and the tea once In your possession you
can attest the truth Of ali that We claim.
These advertisements, which are nothing
more than talks about tea, are for the 'un-
converted" II He-No Tea is not good tea
our telling you 10 after you have tried 1t will
not make you like It, and II you do not like
II, all Of our money and labor IL lost, for II
costs US morethan weget when wesend q SAM
pie package, a. the postage eats up the profit,
but we know from experience that nineteen
out Of twenty who try HeNo Tea and make
It in an earthenware vessel like II better than
any tea they ever drank. Ifyop use English
Breakfast tea We would not advise you to try
He-No, for thetwoIhavors are entirely differ.
| ent but there n very little of this tea used.