The sun. [volume] (New York [N.Y.]) 1833-1916, 1887-09-18


the fame Of his place and thrive another year.
But the round the wine agent has to travel Is
90 much greater than that Of the brewer that
the latter Is soon lost sight Of. Tho wine man
has to visit all the watering places at this time
OF the year. and, remaining between three
days and week at each place, treat all who
will accept his invitation In the principal bar
rooms Of each resort II he is first class man
he draws salary OF from $4,000 to $4,000, and
has all his expenses paid. He makes no effort
to sell bottle Of wine, but simply drinks It
lavishly treats to It like o lord, and keeps the
crowd impressed with all the wonderful quail
ties It's friends ascribe to 1t, and the landlord
with the generosity Of the firm he buys Of
Such an agent is followed In a few days by q
salesman who also treats, but only the land
lord or saloon keeper.
In the winter the salesmen Of the highest
the principal cities. but Also the most prosper
each OF which they loosen the bonds Of the i'm
on their coronation days The visit Of q first
class vino agent ts great event wherever he
Sa "a pres III Se
newest and funniest stories. the latest gossip
ABOUT the turf, the staEs. the palace barrooms
fishes are supposed to be able to do. He knows
eli the public men who drink In public, all the
He poses Ike FortunatSslaiW s a SPEEDING
apparently, TIE next niaht,
and dude as the public drlnker Or advertiser
lst some say $40 and some say $40 q dayl for g
Of Rs n %se sssd rss
It never was stirred before. At first the report
was not credited, but the astonishing raid OF
Of the same sort In rival houses has convinced
the agents there that this novelty In the bust
6 na ons q deS Ss wine
" received applications from scores Of broken
%oSa fs to s hs so
open champagne free Of cost to the glory
p ps e% Ba. ans ssss Ss
Of advertising certain brands Of champagne.
been for several years; Not only are tie i'm
over there. None Of this American saiarying
Ct aeass fea ssa t. %
III IT, ss IA
proprietor Of an important place on Christmas.
Gth IN
The present furore for prodigal expenses DO
ter Whsn 9
By the mssnifoenoe Of jim FISK. Inspired the
T %ss aGSsS TS
then s T aha Ss paid him "a Ss
INCREASED the sales les to $500 bottles. ''
From that time. the merchant continued. the
grew. until . year or more ago It had reached
the point where some houses were spending
than the vine s. cost IN order to sell IL
in the neighborhood Of IS moro a case then
they ought 70 bring n order to permit, this
taken the cue until to-day 1t is an actual fact
that any man may import a single case Of any
Dsns q ss Sn
t tFGm e to IS cheaper than he could buyt in
70 advertise In any but the old fash oned legit-
Iost sight Of. some SId.sstabiished imperters
and others have stayed IN and lost heavily.
Nobody has made any money out OF cham
that. have been Wildly pushed have been as
out OF the wine houses abroad.
popular salesman Induced rich speculator 10
ohampagnes In Europe to start new brand
done and
sssss Wi My sSSs sSs ssss
tersstea IN this Venture lost $4,000. How wv
TSere sas pf1 the ao Sentosa
rs heavily as any one The simple fact was
!esz Sny r.
but the makers profit and perhaps part Of the
that " pushing hH hsr si
It's sad state OF affairs" SAID the i'm
saloons and even the bawdy houses Of tie
ssnns Tss psse sH ss s5a The
that these agents who, are employed to, lush
II physloaMl. condition that 4ntits them for the
worn out. and two glasses Of champagne viii
make them drunk Now. the beauty Of cham
pagae and the thing that sysrE vine dealer
harmless drink. L only Contains from ten n to
twelve per cent. Of alcohol. or Just trihe more
dss s aa % w Mhsk ass os S
drink 1wentyvs, bottles Of II and not feel
wines have drunk whiskey and everything
else until by getting drunk on ehampaene
hss Dc Il .S IN IS and the
When did the last dude come In for posi-
ton at $40 day to drink up our profits for
us Z" another very Well-known wine merchant
IN Beaver street asked Of his ~, clerk when the
None since Saturday, sir" said the clerk.
two on Saturday, you remember. sir. One
one was theatrical agent" He mentioned
the names OF these ambitious swells but they
are not OF public interest.
1t Is disgusting" the merchant said we
are seeing remarkable times in the wine bust
ness. Tho trade ID being made disroputabe.
This neW;fapgied idea Of spending $40 to sell
q $40 article began along about 1855, when an
old and reputable house was led Into 1t, and
men were employed to push their sales In all
sorts Of places no matter what their charaq.
TER. The idea was new and sueeeeded 50 well
that the sales rose TO- $4,000 bottles q
tiee. but 1t 10 no longer novel Other
output OF the frst house to A1 20 into Il has
fallen of to half that number Of bottles. I'M
doubtedlv there was money In the business
when 1t had baon pushed TO that original high
figure, but there Is and has been none In 1t for
the host OF imitat9rs that has aimee arisen.
How can such u business be maintained at
loss confess that puzzled mo for q long
TINA and uaA1 tn lnak for fnil1Faa hara