The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1887-12-30
WANAMAKER S.
PHILADELPHIA, Monday, Dec.

PHILADELPHIA, Monuay, Dec. 70, 1881.
There's a Christmas day and
a Christmas week, and in keep
ing up the swing and shine of
Christmas throughout the store
until New Years Eve we have
in mind the thousands whose
work and inclinations hold them
fast and keep them away from
the city until after Christmas day.
Greetings to you all, good
friends The high compliments
Of the season to the busy think
ers and toilers upon whom SO
much depended in making it a
jolly Christmas time. What
would Christmas be but for those
first cousins of Santa Claus who
limited to the generous old fellow
the very things we were wanting?
Now, then, when all others
have been happifed, come along
yourselves for a rest. A day or
two in the city will put new life
in you. A little change from
the everyday work is a better
tonic than quinine.
When you come to the city
accept freely whatever Of COM
fort and convenience our store
affords. Five minutes after you
reach Broad Street Station you
are at our door. 1t is not ne
cessary to buy something to be
welcome.
1t is a good time to come to
the store. All the anxiety Of
weeks of preparation and the
strain of the doubly busiest
days of the year are off and
over. Everybody has had a
sleep and a holiday, and we are
all cheerier and reader to begin
anew. 1t is like the rest at
midday under the trees in har-
vest time; we are refreshed, and
at it again with a will. There
a plenty to see. The store is
like a river at the foot of a
mountain down whose sides a
score of steady streams are
pouring. While the outlet is
into the ocean of people, the
daily inleting keeps everything
full and fresh.
To be sure, after the jostling
and hurrying of the last week
before Christmas, there's a lot
of things dusty and clipped
and soiled. There are also
things that were broken in
the deliveries and returned by
customers. But then these are
put by themselves and sold a,
seldom more than half price
Whatever the sacrifice, we can.
not keep anything but perfect
goods for sale. Whoever buys
Of us shall depend on three
things--three P's worth remem
| bering:
a Perfect goods
b Proper values
c Privilege of return
The surge and sweep of the
Christmas throngs cannot but
do dust damage and make
breakages somewhere.
To give an idea of how i
goes, take the night before we
write, when the crowd was no
so large as any one of the two
or three nights before. Out o
curiosity we counted the people
that passed single point il
five minutes near the centre en-
trance on Chestnut street, anc
there was a full thousand O
them, good humored and happy
| To verify the count we repeated
the experiment, and proved th'
thousand over again. A thou
sand in FIVE minutes and 81,
other large entrances througl
which the people were coming
Would they come if there wa
nothing at least worth seeing ?
If a few goods are hurt in tn
crowd we will not grumble
They are for sale as soon a
Christmas is over for wha
they'll fetch, and the prices W
put on them bring the custom
ers quickly soon as the new
lgets around.
They are principally Book
and Fancy Goods and Hand
kerchiefs. and the goods use
in the windows and other dis
plays.
There are remnants of Dres
| Goods, too, The accumulate