St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1887-04-17
A Chicago Advertising Scheme Which
Drew out All the Suckers in the
Great City.
a Grand Reception, With Music and Flow,
ers and Presents for Good
Many People.
Match Made Between an Aged Couple
in Looking over a Piece of
Furniture.
The Story of a arter--St. Paul. St.
Mary. Messiah and Holy
name Parties.



down Lake street Monday at the time the
street is generally the busiest. might reason
ably have supposed that Chicago had gone
to st. Paul or some other town on picnic.
But the fact of the matter was every sucker
and that includes almost all women and a
great many men-WaS down on Fifth avenue
at big house-furnishing establishment
In Sunday mornings papers, the house had
announced grand reception to take place
Monday, and besides music, flowers, and a
present to everybody, they offered the one
hundredth person to enter the store a
book case, the two-hundredth an
easy chair, bronze clock to
the five-hundredth, a baby carriage
10 the five thouSandth, etc. No goods were
to be sold except by special request. OF
course, you couldn't expect right minded
business house to be mean enough to refuse
goods TO the public, if the public longed for
them. But the place surely lost its bust
ness look for the day, and assumed de-
cidedly festive appearance. The walk i'll
front of the store was covered with large
tapestry rugs, and awnings were stretched
from the entrances to the street. About
o'clock in the afternoon. l fell in line, and
walked in with the crowd, trying like the
rest to look as if l couldn't be hired to take
on earth would do with the baby carriage
if l got it, But fortune protected me, and
THE BABY CARRIAGE
was awarded to bashful young man, who
hadn't so much as wife to warrant his
possessing it. Employees were stationed
few feet apart all through the store, and
were distinguished from the mob by hoarse
voices and perSpiratiOn. The crowd, with
the common perversity of all crowds COM
posed mostly of women, was deter
mined to move in every direction at
one and the same time. and titus
occasion blockades. Placards babe them
pass right through" and clerks bawled at
them pass to the right" yet nine out of
ten women stopped perfectly still to de-
mand to know why they couldn't go to the
left. and being satisfied why. to ask which
the right was. There really is not one
woman in twenty who can tell which is her
right and which is her left in case of an
emergency. If she can't look at her we'd
ding ring she is lost. and if she is an old OF
young maid she must wait to go through
the pantomime of eating before determining.
Not single sign ''hands Off marked any
of the elegant furnishings exhibited. and on
the second floor, where an orchestra played
all day, the granger, unrebuked. pumped
himself down on the very best chairs, deter
mined to have one sit on plush and satin if
he never had another. You must have
had some funny times up here to-day" L
said to an employee as he stood hopping his
heated brow and trying to catch his breath
in corner. II should think so." he
gasped. Biggest advertising scheme ever
gotten up in Chicago. Immense thing for
the trade. Hard on rival houses. Actually
got into the business of heaven in here this
morning, and
MADE A MARRIAGE.
A couple came upon this floor, woman
about 45, man somewhere near 80. They
stopped before one of those folding beds
over there, and the woman exclaimed,
ooh, what sweet bed!" With that the
old man sided up closer to her, and said
sheeMShlg3 Eff you think Pm as sweet as
that Is and Will have US both, I'll buy it for
YOU" She blushed, Or tried to, and lisped,
You horrid thing" He got hold of Sher
hand, and-well, sold 'em the bed and
they went off so happy they forgot to get
souvenir. The souvenirs we're pretty cards
given away on the third floor, and down
stairs among some handsome bronze clocks
and stationery were placards, "Be sure you
take a souvenir with YOU" One woman
supposing that the card referred to the
articles it was placed among, was endeavor-
ing to walk off with bronze Hermes as
slight memento of the occasion, when an
observing policeman demanded an eXplana-
ton of her greed. The one hundredth per-
son to enter the store was a woman, and
she was entitled to an embossed plush easy
chair. After her name and address were
taken, she stationed herself beside the chair
and stood there for three mortal hours to
make certain some designing wretch did not
walk Off with her property. Being assured
by kind-hearted clerk who had conSidera-
ton for her tired legs that she would receive
the chair Tuesday morning as sure as her
name was Schultz, she finally left the store
to take up her stand outside the window,
4 and she staid there till the reception was at
at end. when she insisted on carrying off
her prize on a dray she had procured for
that purpose. Another woman, bent on
getting something
IF SHE DIED FOR IT,
spent the morning marching in one door,
out the other, and i'll again until her fire.
quent temperance attracted the attention
of the man who kept score, and she was
told that though the first may be last on
Judgment day, on common, ordinary re-
ception day one woman can have but one
number. AS l stood hemmed in a corner,
small boy with disappointed face APP
preached his mother beside ME and said,
sadly, 81 didn't git nothin' this time
neither. But Pm goin' ten times more and
then mebbe I'll git it," Hope dies hard
in the human breast when it comes
to struggle to get something
for nothing. 1t is growing rather vulgar to
remember and be grateful that the father of
our country was born on the 22nd of Feb
ruary. 1t is quite the proper thing to be aw-
fully bored by gun-firing and bell-ringing,on
hal Of IItlx Nd h1-o
nobody but fool attaches any peculiar sig
niticance to the 1st of April. But it is still
eminently respectable to observe Easter
by attending church, contributing to
the special collections, and wear
ing a new spring suit though
Easter Sunday and a stunning new suit do
not protect the female flesh from nortitica-
ton. She got off from Wabash avenue
CA, shook out her furbelows in way sug-
gestive of a dog coming out of water, and
started across the street. She hadn't taken
many steps before the keen eye of woman
detected that something was wrong with
her. She slackened up speed, she made a
frantic grab low down at the side OF her
dress, and she cast a despairing glance at
the men on the church step ahead of her.
Pretty soon bright red garter with a big
bow on it appeared
ABOUT HER ANKLE
and dragged along i'll plain sight. then a
hose to match showed up-or rather showed
down. She was desperate. She slut her
teeth together, glared defiance at the men
that babe them look if they dared to- and
then deliberately stopped before their eyes,
pulled up her skirt and readjusted the trait
OrOuS garter. When she picked up her UNI
brella and started on again. there wasn't
much ''peace on earth. good will to men,
expressed in her countenance. and doubt