Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1887-10-26
A PRACTICAL AND SIMPLE MEANS OF
ADVERTISING

The Oakland Times indorses the propo-
sition of the RECoRD-UEIoS, that the i'm
migration societies Of Northern and Cen
trail California should invest $1,000 in
equipping competent lecturer on Califor-
MIA, with stereopticon views of California
scenery, products, homes, vineyards,
orchards, etc, and send him East to give
free entertainments for the winter. II
thinks the REcoRD-UNloN's estimate a
very liberal one. And so it was. 1t will
certainly cover all possible expenses, and
meet all conceivable financial contingent
cies. The Times call attention to the fact
that J. A. johnson, of Santa Barbara,
adopted similar plan in the interest of
that town some years ago, and though he
worked single-handed and unaided, he
achieved the greatest success, and Santa
Barbara and Southern California have
ever since been reaping the benefits. The
Times says:
At the present time. with the amount of inter
est which has been directed to the Pacific coast
venture of this natsre could readily DC made
10 pay ITS expenses by charging r nominal ad-
mission fee to the exhibition.
No; the entertainment should be free,
and announced as given under the auspices
of responsible organized bodies of Central
and Northern California. and that the pur-
pose is to advertise those sections. 1t
would be disastrous to the whole scheme
to reduce it to the level of a show for an
admission fee, and give our friends abroad
poor idea of the interest we feel in
making known the advantages of our
Incompatible heritage, Nothing will be
gained by attempting any concealment in
the matter, while 4 desirable end will be
attained by unequiye cally, frankly, present.
ing the lecture and accompanying views as
an advertising scheme in behalf of the
people of California who are DESTROYS of
stimulating desirable immigration to the
State:
Pamphlets should be circulated descriptive of
the views to enable an intelligent understand
ing OF the pictures presented TO be formed
Certainly; an excellent suggestion.
Such literature would be furnished by the
State Board of Trade and local immigra-
ton societies in quantity, and would do
much to fortify the oral and spectacular
representations made:
The suggestion is an excellent one. and would
give better idea of this part of the State than
any other which could be suggested The ex-
* M Crrn0t IN :
sldered desirable to make it pay its own way If
could without doubt be made to do So At the
presest time this central and northern part of
the State is very little understood apd on.
method which would explain intelIigently The
real advantages which this section Possesses is
well worthy of serious consideration. AS the
hECoRD- UNION says; Pictorial advertising is
more ana more employed daily, and there are
lew, II any, businesses of importance in the
country which do not avail of it."
The more the RECoRD-UNIoN considers
the proposition, the more sensible and
beneficial it appears, and since this journal
advanced the idea it has received the di-
rect testimony Of experienced Eastern
men that such method of advertising
California would not only please the peo-
pie at the East, but that it would answer a
demand for Photographic pictorial proofs
There is no difficulty, beyond raising the
money, in putting the scheme on foot, SO
that the lecturer might begin his course
say in Iowa January lst, and move thence
eastward during the three months follow
ing. The apparatus can he easily pro-
cured, and inquiry develops the fact that
any quantity of transparencies are al
ready prepared of the first order, and that
three weeks is ample time for photograph
erS to prepare any special views deemed
desirable to be shown. The Times saws;
We heartily indorse the suggestion. and would
IKE to see some plan OF this sort adopted bv the
state Board o! Trade. and the several counties
VINO Wlsn TO advertise in this manner would
readlly contribute their quota to the expense of
such undertaking. No argument is necessarv IN
prove that the present immigration to this State
Is almost entirely of the opinion that Southern
Sahiornla is the only part of the State desirable
Tor settlement, and nothing would remove this
OPINION more than showing them actual photo-
sIaPni &c views OF me prominent places Of inter-
est III central and Northern California All the
talK III the world will not remove this impres-
SION as readily as photographs which cannot be
questioned, and the exhibition having the in
qorsement OF the State Board of Trade. wouId
oe more elective III convincing the Deople of
tile absolute truth of the statements made un-
Ger ana by virtue of that authority ANYTHING
which viii dispel the Ignorance preyaiiing II,
regard 10 the merits of Central and Northern
tanlornla Wlll confer a benefit not only on ol1r
own people, but also on those who are coming
to this coast " az N OOiilS