Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1887-04-26

!
desperate but undahntsd little band
of pluck and enterprise and bullion
has burned into mercantile story tseir'
trade mark, and in the tracks of
the legions of ledger regulars stand
another race, whose ,Krnpps; double
! shotted with sIedge-hanmefs, have
driven the proud credit king beyond
SandOtca. iss!t+
| A single day spent In this metropolis would
make vast changes In your immediate calcula-
| tions- Tas cOSt Is not 10 be mentioned In COM
parison to the splendid results. The vast bulk
| OF merchants buy through drummeFs whose
expenses mus be oOiINfef in selling goods. Five
dollars per day and i've per cent. commission
| are extremely moderate taTif-rateS. There arc
] few men who buy less than - thousand year,
the big maiOTities largHly in excess of this. IT.
We can save Won bt ttUe per clat, It viii amount
I to i've hundred year. whilst u trip here with
1 the time added world nSs Average twenty-five
I dollars Eccsl " u cuSt one hliH2rei it Wonld
| be insIgnifcant. and IL would be the turning
pivot. You could then see In re.son for your
| self which was bbe bTIs HEADpUARTERs Of the ,
| SPOT CASH concerns of the yForid's mercar-
tile ceutre- Millions of circulars are mailed daily
! from the great central pOst-Otfice, from The gt-
gantic down to the hhputinn. all ciainlia< tho
| greatest advantage, the highest financial so.
| lidity. the most successful buyers. possessing
exclusive facilities. bigger lots, lower figures.
sharper experts FanIned and ianlnied with
practical experience dating back to the birth >
of the century: some of these disdainful, irret
| prcsSible. inimitublc RTPSSoRTE ERs buy big ?
| bargain now and then. but between the cutting
and slashing thsFo is that five. ten, twenty
per cent. that eStTy buyer should sdue In order .
to cut closer aud deal cash competition q !
sharper, kcener. deadier thrust Some of =;
these circulars represent unbOught stocks of n
million and upward, and when the recipient of
the paper gets here to wander through the vast
ware-roOris of slaughtered values and flndS in.
stead of millions, twenty OF thirty Thousand in
samples Of regular goods that he can readily
match near home in the second and third rate .
markets of Cincinnati, Chicago, st. Louis or
| Baltimore. When the visitor is here in per-
son. he can readily discern tho genuine head
| quarters from the clever immitator whose Inn
| mcnse check and crafty philosophy and device
had misled him. At home he swallows ut Il {
gTIp the GulliveT of Gulliyers- Here he can
get at bottom facts ut a glance, and at once
| In the vast waTerOOms of 466 and 46S, he VIII
| see hundJedS of thousands In changing values
| that IIereI- appear ia catalogue. How pressing
then, the necessity of prompt decision ahA how
| vital the issues which thus confront men with
| lofty aspiration and sieepicss ambition lest ap-
other. of intenser brain power. still more alert,
and whose nluIs are higher aud with defcer ag-
gression might U'dsrouy, AND THEN uNDER5
| SELL. GFayer and greater
than any other problem that demands Instant
resolution Is this of buying rightly, in order
| that when the hour of grapple comes. there
will be no mistake in the position, range and
deadly vollcys of your unanswcrHble grape
and canister. ..- d..
| zrfch, Of Lebanon, wrote: One day, a Iner:
under our quiet city. He fought like demon
and swept tho commercial track as II 4 thou
sand whirlwinds had entered here and thnn- ?
dcTed away. We tracked his purchase to 46S
and found the key to his HnnSsailable position {
the source of his Inspiration, desperation and
| putveriEatiOn. He had scorched credit and )
| cash conccTps alike with witheriDg blastth
seemed to hiss red hot right up from HE'LL
| Well, we mailed yOu a check for SJOO, intend Z
| ing to fight the devil with hGrcer fire
but our money came back by return mail with
lint Natf
with this mercantile swamp angel; that you
4 had given him control of your values In our
place, and that your pledge wns inviolate.-
/ We bought his stock hye per cent; upon cost
I and paid -hihi One hufdted dollars Tor his con-
tract. He Was selling one hundred per day
upon his stock of i've hundred, turning his
drawer the OmnipOtent with every sale. His
advertisers he sold at about cost and his values
learned it all In a day with him here and one
lriha yOu there, and thG mystery of mastery that
had puzzled and worried and staggered as for
! years was solved, aud King Credit with hls
barbarian twin brother, 'One hundred per
cent, lay palsIed under the double-edged
scimetaT of cash BEFORE DELIyERY.'"-
When we began with this rough diamond, he
had our old ''bldnk" rtting. To-day he owns
his iron palace and his eloquent bargains ali
paid for: these splendid results In three years
would require a lifetime under King Crediti
success: Buy bargains and sell bargains; never
drive trade away by big prices, but kill cOmpe.
| titiOn by your unanswerable and eloquent ad-
vcrtisemeuts. Spare day two of yonr life
| time and come aud see us: /: II will be the turn
| ing point of yonr mercantile career. One day
here would be worth year in the HALFWAY,
! Isccond-hnnd markets of CHIcAGo. ST. LOUIS
| CINCINNATI. and BALTIMORE. You can well
afford TO come where these great cities buy, for
! the momcntOus issue facing you at every turn
of life is whether in your inevitable struggle ,
with the Credit King you are to be the pictiHt
| or the VICToR-whethcr in the Ledger lottery
you draw u blank prize.
Weightirr. and still more potent, is the subtle
! force that lay behind these eloquent sledgeA
hammers. The commanding ability, the orig
| inal and aggressive Independence and the ar
| gus eye that watches the busy wheel within the
! big wheels. At the command Of this inspiring
influence. enterprise and Industry, the twin
magicians that transform theories into realities,
march hand in hand. In his heart the thrilling ,
enthusiasm that builds success upon the barren
waste of commonplace. and In the depth gnd
strength of brain and nerve, the vital aud in
dOmitable influences that match and master
the decisive crises that apPaIl the brayest of
| i'll the busy whirl that mOuids Immortality from
| these daily battle-ields; without the soul OF
integrity and the adOrnment of true courtesy
the children of ambition. tLirEting for glory
and fame and success, would perish in the
marshes. malaria. dclrium. GHdiI legion, along
with the antedeluyian quoted in the CONNER
| cial calendnrsof crime as the " hundred per
| center" The rough diamond with close, quick
! and deadly range. firing thirty times To a sOli-
tary shot of the old hint-lOclIer. would load
him with lead before he had time to dodge
The truth is these Old-timeTs with their tough
tariff are no longer competition. but simply
prey for LASD Pirates JCl.O neUer pay.
CHARLES BROADWAY RoUss,
New York City