The News-Herald. [volume] (Hillsboro, Highland Co., Ohio) 1886-1973, 1887-04-28

Good Tea that shall always be the
same in flavor and strength is hard to get.
This advertisement Is an attempt to
explain and introduce such Tea.
Whether it is honest, or otherwise, the
reader must Judge.
Martin Gillet & Co., who pay for this
advertisement, are an old firm, having
been engaged in the China trade since
the establishment of the house, in 1911.
You who read this may, or may not, be-
lieve It; but 1t is fact, and one which
you can verify.
Martin Gillet & Co. believe that the
house that, knowing how to get good
tea, does get 1t, and then offers it to the
people at fair price, may expect rich
reward will await them, when the people
find out that they are honestly telling
the truth. But, to secure this profit,
some simple way of identifying the tea
to the public must be adopted, so that all
may recognize 1t and this is why the
little symbol "He-No" is adopted and
given as a name to the tea. 1t means
nothing, and 1t is simply trademark to
further enable the purchasers to know
they are getting the tea that this adver-
tisement is about. 1t is packed in paper
bags, Of which the cut at the head of this
advertisement is fac-simile.
NOW, WHAT Is HE-N0 TEA?
Simply Pure Tea of natural flavor,
made not to look nice, but to drink we'll.
1t is the choicest quality Of leaf to be had,
in an absolutely natural condition; that
is, without artificial coloring or other
manipulation.
If your grocer or storekeeper is Q
live dealer he can supply you with
this tea at the rate Of 76 cents per
vnprnd ond obo I'D
he should decline to do so, and you
desire to try the tea, q sample pound
package will be sent to you on receipt Ct
70 cents In postage stamps or other
wise; sample half-pound package ON
receipt Of 40 cents; q sample quar-
ter-pound package on receipt Of 30
cents. Our object in doing this is to
get you to like the tea so well that
you will induce your grocer to keep the
tea In stock. We may be unknown to
you, and you may hesitate to send the
money by mail. We therefore call your
attention to the extracts below, which
may give you confidence.
From the Baltimore Sun, the oldest
journal Of the State, and one you cannot
buy "puff' from ct any price, and
whose publisher, the venerable A. 8.
Abell, Esq, is the richest Journalist In
the world, March 8, 1887:
"We call attention to the advertise.
ment Of Messrs. Martin Gillet & Co. In
another column. Their claim for the
superior excellence Of the new He.No
Tea Of 1887 is founded on fact, and 1t Is
creditable to the enterprise of this firm
that they have extended the tea trade of
| our city from purely local demand to one
| extending all over the South and West"
The Annual" of the B. & o. r. r. for
1887, which has established such q wide
reputation, in speaking Of Martin Gillet
& Co., says: "This house was established
by the grandfather Of the present MEM
bers in 1911. 1t has always been engaged
In the tea business. and has passed
through every panic for the past three.
| quarters of century, and never asked
or received an extension. The style of
the firm, meantime, has never been
changed. Among the old customers of
the house were Robert Garrett & Sons,
as well as Johns Hopkins & Co. Five years
ago the tea trade Of Baltimore was purely
local. The Baltimore freight department.
say that they have received from Mrtin
Gillet q Go. IN the past tive years more
He-No Tea for shipment to one point
lSt. Louis( than they have forwarded
from Baltimore to same point for the
previous twenty years. The firm is pro.
| gressive. The He-No Tea which they
advertise 10 pioneer and an educator
the first attempt to introduce In this
country teas In the natural condition, as
they are used in China"
Remember, Martin Gillet q Co. do not
retail q pound they are strictly importers,
and only adopt this method Of introduc.
ing the tea. Regular supplies must Be
obtained In the regular way In which