St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1887-03-17
SOME SUPERANUATED OBJECTIONS ANS
WERED.

SOME SUPERANUATED, OBJECTIONS ANS
WERED.
Neither do men light a candle and put it under
a bushe but ON a candlestiek and il gives LIGHT TO
all that in the house" Matt. V: rs
This is not only Scriptural and moral doctrine
but the experience of man in ages has found il TO
be sound, practical common sense.
Advertising is admitted by all intelligent people
as necessity for the advancement OF knowledge
civilization religion and all classes of business
The merchant doesn't sit in his store and wait for
his customers to visit him. without taking aDv
means of informing them of what he has for sale
Railroads do not wait until the traveller finds ont
from others that their road is in existence they
advertise their road and it's facilities and the pub
c patronize them. Churches and church sOcie-
ties use every means of informing the people of
their aims and objects and the printing press las
hands. " " W
Hence the farmer knows where to purchase seeds
and agricultural implements to the best advant-
age, the family know where to buy dry goods and
where groceries kept in stock. The parent
knows what institution Of learning is best adapted
for the bent of his cbidrens capacity; the trav-
eler knows what road to take in order TO reach his
destinatiOn-all this is conceded to be perfectly
proper and legitimate, but from all directions is
heard the cry of some superanuated members of
the medical profession who say you must not
kloW through advertising where to go and lind re-
lief for the disease that is slowly but surely drag
ing you down to death. oh. mol" these wiseacres
say, you can fnd your dry goods your drugs your
groceries, but you must shut yOir ewes and Sxour
ears to all attempts at informing Won through le-
gitimate advertising of where you can obtain that
most precious of all earthly blessings-health and
happiness.
Is the merchant a ''humbug" and 'quaek" be-
cause he advertises
Are railroads, church societies. institutions of
learning. schools and colleges, manufactures. etc,
ETC., managed by 'charlatans, and superintendent
by ''mOuntebanks" because they advertise their re
spective business to the peOplel
oh, no! perish the thought. and yet professional
brethren answer my question: can you give
good, sound, plain, practical, common reason
why the reputable physician fitted by years of ex-
perience for the alienation of special ailments
should not make known his business 10 the public
VgaV IN wi ichl he m Lct he hem
OF his knowledge reach the greatest numberf
pause for reply"
about fifty years ago, three-ffths of chronic dis
eases had fatal termination. In the experience
of DIR. Royce less than ten per cent of chronic dis
Wilt result fatally if treated properly by ply
sicians who understand their pathology.
DIR. Royce has advertised, does advertise, and
will advertise because he wants TO do the greatest
good to the greatest number, and wants 10 reach
the afflicted and suffering in the most effectuaI
manner. In his publications he allows misrep-
in any shape or form to have a place.
In his local practice he mOnOpOlized all chronic
cases his success was so astonishing patients
hundreds of miles to be treated and went away re-
ioicing, until he was absolutely compelled by the
pressure from out side 10 travel and
so save thousands of sufferers where circumstances
prevented them from visiting him. where iDfirm
ties made it impossible for them to undertake a
Journey or voyage of any length.
Year after year the Doctors practice and success
increased. The American branch established
md TO day he can proudly assert that school of
Medicine in the world show such record of
treatment as he can. He has striven to
perfect himself IN MS chosen branch and
ek nOwledge no superior i'm the treatment of his
pecialty.
The cOnceited sneer Of an ignorant prendiced
h ysician, who objects to advertising, brings no
elief or happiness 10 the afflicted patient who may
e living monument to that same phy sician's lack
knowledge; be can continue to scot and scOwI
Fhile shall continue 20 pursue the even tenor of
az ways
II any has efficient substitute for the
ewspaper to offer me let him make IL known, and
promise TO adopt it,-until then let medical
cards. chronic faultfnders. and superanuaIed old
Tomsn cease their idiOtie howl against yertising