Morning journal and courier., 1887-11-26

boys quickly responded. One of the horse
| lost his shoe and a youngster, whose fathe
/ is blacksmith, took him aside, took his foo
between his legs, after the manner of smitl
| shoe1og horse. and hammered the shot
back into place. While the soap-box brig
ade were waiting at the roadside a dandyisI
little boy from one of the mansions on the
boulevard came along driving pretty BLACK
pony hitehed to dog cart. Instantly the
poor boys, whose soap box looked more mean
than ever beside the handsome dog cart
greeted the driver with such: "Where'd ye
git de meat wagon?" sfOh, take de PLUG
pony away" The boy quickly turned his
steed about and drove away to escape the
criticisms of the fire brigade. He found
however, that he had jumped out of the fry
ing pan into the fire. He turned down on
the broad boulevard near One Hundred and
Thlrty-Fifth street and ran into crowd of
boys who were playing hockey, which some
have called pedestrian polo. They fairly
filled up the street and were knocking the
ball hither and yon with great energy. In
one of its flights it hit the pony, which
reared, turned sharply about and nearly
threw the lad from his seat. He tried to
drive in an opposite direction, only to en-
counter another of the gangs of hockey
players that virtually take possession of the
boulevard on Sunday, and he was compelled
to take cross street and roundabout way
home.
Just before you reach Manhattan street on
the boulevard you pass some old shanties.
There is at least one goat to each shanty.
Two boys crept into the shanty village and
lassooed a goat of the color of dirty door
mat. They led it away despite its protest,
rigged up bride, put an improvised bit in
its mouth and whipped it into canter.
They drove it up and down the street, and
then in a moment of unwisdom born of too
much fun they galloped it near it's residence.
They were driving it to beat all previous rec-
ords when there was a yell from among the
humble huts, and very large and muscular
woman dashed among the drivers and
tainers of the goat and scattered blows on
their heads as she yelled
"Ah, ha, We young spalpeens! Olive
caught ye now. Now OF know why me goat
keeps so poor all the while. Ye've been
driven him to death widout me knowledge.
Take that and that, ye young deviIs"
The race was declared off and the exhaust
ed goat was taken home.
PATENT MEDICINES.
Big Money In Them-LiberaI Adver-
tfsfng the Secret.
A Broadway druggist stated to St. Louis
Globe-Democrat reporter that many manu-
faoturers of quack preparations actually set
aside as much as sixty per cent. of their
gross receipts for advertising purposes, the
remaining forty per cent being sufficient to
pay for the material used, the cost of bot
tling, labelling, placing and shipping, and
leaving handsome profit of at least twenty
per cent. on the gross
''Here for instance" said the druggist, as
he took frem the showcase handsome box
containing white powder, ''here is a prepa-
ration that is advertised throughout the coun-
try q in iYoOnnAiafa ra1iaf and in,
case of ingrowing nails. The retail price of
this box is one dollar. 1 am forced to pay
nine dollars and half dozen for it. Why!
Because there is a demand for it. A man
with an ingrowing nail reads every day in
the newspaper of this cure, and comes in
here and asks for it. If haven't got it
he goes away under the impression that 1
keep very poor store. Now here is the
same stuff in this bottle" he continued,
taking from a shelf large glass bottle. "I
can sell you much of this powder for ten
cents as that one dollar box holds, and still
make six cents profit. But the man who
comes in here would not take my word for it.
He wants what he has read about.
''Look about you, and on my shelves I
have over five hundred preparations that sell
for one dollar. I can duplicate the contents
of the best of them and throw the bottle and
label in for twenty five cents, and only make
up one bottle. What an enormous profit
then must manufacturer who compounds
his preparations by the hundred barrels dali
ly make. tell you it is the advertising that
does it, and the people pay for it. You read
about this or that man spending five hundred
thousand dollars annually for advertising
He does spend it: but the public pay him
back every dollar of it, and really when he
invests sixty per cent. of his gross receipts
in advertising he is really doing business
of seventy-fve per cent. profit on the cost of
material and manufacture, and that certainly
ought to satisfy anyone. The money spent
in advertising in the papers, on the walls, by
circular, almanaes, sample bottles, cards,
plaques, photographs or other handsome
is a dead safe investment.