San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1887-09-01
BOOMING SAN ANTONIO.
Some Suggestions From and Old
demonstrating Like Printers
Ink. Spread II on Thick.

Some Suggestions From and Ole
Boomer-NothIng Like Printers
Ink. Spread 1t on Thick.
The following letter addressed to the
Express reaches this office, with this
note from the Express sanotum. "Sent
to EVENING LIGHT by request OF Mr..
Gifford"-Ed. LIGHT.
LAREDO, Aug. 25th.
Editor Express.
Booming San Antonio has been a
hobby with me for ten years ,consequ
ly | note with much interest, the say.
ings and doings Of the Booming CON-
mittee and private citizens. observer
In your issue Of this date says some very
sensible things, but he like the Boom
horse In the follwing: "The idea OF
freely advertising undoubtedly has its
merits, and home press has ample brains
and capacity to I'LL this gap. But what
oan now be advertised In order to draw
tourists to this place." To correct this
idea, and to place the subject "sdver-
Using" where IL belongs.-at the very
top Of the heap, L ask space for this COM
munication In your columns. "Observer
II you was running q grocery store
In San Antonio aud had ten barrels OF
sugar for sale, would you advertise 400
sacks OF peanutsP Again, II you want
ed to sell your ten barrels OF sugar In
San Antonio, would you advertise in Cali
wAZa, Shutdown, or San Antonio? IL
our hotels are the meanest on earth,
with pompous landlords, unaccommo-
dating clerks, tantalizing walters, tough
beefsteaks, and dynamite butter, adver.
tise Ii not In San Antonio, but to good
hotel men east Of the Mississippi, who
ever you want to enlist In business; and
when you do, also advertise that San
Antonio oilers special Inducements for q
first-olass hotel, and be prepared to
prove Ii by facts and figures. Advertise
that Col. HOrd came In as stranger
and made 5000 In two years without
capital, etc. The failures will advertise
themselves. Ii the town has an enter
prising booming committee, and that
committee has purchased desirable
site for big hotel scheme at cost OF
$4,000, and also raised $4,000 In cash,
let them advertise that Ii will either be
given as bonus or for paid up non-as-
sessable stock toward a 500, 900 or $780,
C) hotel. lfyou want a wooden mill,
advertise for 1t, but don't advertise
for blacksmith shop instead.
III the booming committee can form
the people into one grand San Antonio
loving family circle, with the bone OF
contention buried very deep, who will
subscribe as follows:
$4,000 toward S25O,OOO MOTEL.
$4,000 toward "A 100000 Homeopathic SAM
tarium.
s95,OCO toward $4,000 Alopathic SAINT
tarium.
$500 toward $4,000 cotton mill.
$4,000 toward a SlOOOOO wooden mill
$1,000 toward a 100000 paper mill.
$4,000 toward $4,000 smelling works.
$4,000 toward slO,GjJ boot and shoe fac
tory.
$4,000 toward two more railroads.
And advertise, advertise, advertise 1t,
place and at the proper time, the work
will be done and well done.
The much desired boom will come
with each locating enterprise, new life,
blood, enterprise and new capital, will
produce the coveted change in San An
tonic, as II by magic. Everything will be
booming, and consequently every
body will be happy. Push and progress
once fairly under Roadway and 1t would
be difficult to check 1t.
III every member Of that booming
committee will simply take your editor
ial clipping from "Denver Republican"
in this mornings issue and commit 1t
to memory, they will fully realize the
actual position OF San Antonio from an
ADVERTISING stand point, and will be in
fighting trim to present the situation to
the people.
San Antonio wants ADVERTISING, and
wants 1t bad, and don't you forget 1t.
Respectfully, A. w. CLIFFORD.