The Dickinson press., 1887-09-17
FACTS AND FIGURES
CONCERNING THE ENORMOUS IN.
COME OF LONDON PAPERS.

Como fcc"liarities OF the Manaremen
OF London's Great blanket sheets.Bi
Receipts from Advertising.Lack n
Enterprise in News Gathering.
Inc ndon newspaper field is a most pros
porous one. london is so large and so ric]
that the newspapers published hero hay
great resources at their command. Ton
don is so broad and is made up of so man,
different localities that the prominent bust
ness people are absolutely driven to Advertise
themselves III the newspapers il they wish IL
make themselves known and not become los
In the crowd. The result is that nil III,
prominent papers are loaded down with mi
vertisemcnts. In almost all of the cities a,
inc United States some one newspaper ha,
them nopoly of publishing the small odver
tlsenicntS, such Us wants" and the li.e
Here nearly all of the morning papers bovs
their share of this paying class of business
Tue morning newspapers of London nre e,ran,
blanket sheets, clumsy in size and awkward
to handle. The greater part of this snoce
Is given up to advertisements and editorials
News occupies a subordinate place.
The collection of news is a most EXPANSIVE
Item OF outgo in the accounts of Aner;con
newspaper management. The subordinate
OF news i'll the London papers makes then,
cost very much less to produce than PAYERS
occupying corresponding positions in tbe
United States. Their telegraph hills ore
small and they have but few reporters
The Daily Telegraph, Tho Daily News and
The Daily Standard IRE eight page newsna-
pers, with eight columns on each page. THE
mornings Telegraph, which is a fair AVERAGE
edition, has thirty-sevem of its sixty.fo,r
columns given up to advertisements. sir
more of its columns are devoted to the
money market and shipping intelligence.
threo columns to parliament, four and n
half columns to editorial articles of tho roo
ulatlon length, leaving less than f%ourteen
for news. The Times is a six coln,nn
paper, but it prints so many supplements
that it publishes as q rule more matter than
any other one OF the London morning papers.
THE LARGEST INCOME.
Tho paper having the largest income in
London is The Daily Telegraph. This paner
Is owned by Levy, ST., and Lawson and Law
son. 'r. The Daily Telegraph is by far the
richest paper i'll London; indeed, I do NOT h.
lleve there is any newspaper in the world
"hlch has SO large q net income. I bavo
asked q number of men whose business ;s
connected with newspaper publishing
concerning the income of The Daily Tele.
graph. Those who are familiar with tho nd
vertlsing rates of The Telegraph and who
the figures of its circulation saw that
the net income of The Daily Tele-
graph reaches the enormous sum or
e3oo,ooo per annum, or $1,000, 600. This
paper is said by all financial autborit;es
to have a reserve of 5000, OOOo pounds in
vested producing an income which con ha
used at any time for any extra expenditure
IKE a great war OF a fight against comma
,.lloh IRON any new newspaper enterprise.
us circulation is i'll the %neiehborhood Of
that is its average. Although it is a
Conservative paper, it comes closer to the
people OF London than any other newspaper
published hero. 1t has almost no circulation
IN the rural districts. Its greatest circulation
is almost entirely confined to the CITY of Ion
don itself.
The line newspaper has q circulation now
something less than 10000. This paper
Will have to com down in its price, rs its
circulation has fallen off considerably the last
few years. Its income is about half that of
The Telegraph, namely, 915o,00O. A large
OF this income is from its ADVERTISING.
1t has a larger amount of advertising than
any oth'r London paper. 1t is tho highest
priced newspaper published today in the
world. The threepence charged for it cor
responds to six cents of American money.
The Times in tho rural districts is rented out.
1t is often taken by three people who divide
Its expenditure and its cost. In this way its
arc brought up to over 100, 1000.
THEIR CIRCULATION.
Tho Standard has n circulation in the
of 100000, and its income is
about 415O,0O0. The circulation of The Daily
is placed at 100000, ami it's income nj
These are tho most profitable
in London The Chronicle, which is n
newspaper in point of establishment. is
published by the owner of Lloyd's Weekly.
Weekly clears for its owner from
TO 100000 a year, and it is estimated
that The Chronicle brings his income I'M TO
about 100000. The Graphic and The illus
London News are very prosperous
newspapers. They bring in to their publish
ers n net income of 600, 900 a year. There
are q great many trades papers published in
London; all of them make comfortable in
comes. The evening newspapers are not so
prosperous as the morning papers. The
Globe lns the largest income, which is esti-
at $4,000, but mono of the other even
ing papers have any income Which can at all
compare with those of the morning papers.
1t is Il remarkable fact that in this rich
field, where prosperity follows almost every
form of newspaper publication, there should
be less enterprise i'll news collecting than in
any one Of the minor cities in the United
Few of the morning papers receive
dispatches after II o'clock at night, and it is
very rare that they make special efforts to
get news outside of their regular routine
The result is there is great sameness
in all the papers. The essential difference
between them is found only in their editorial
pages. The Morning Post, which 1 have
from the list of morning papers, is
very rich. 1t prints no special news; it is
made up entirely of the routine press dis
patches, the paragraphs from Court Circular
and social paragraphs. These latter para
graphs are paid for where a person is not of
sufficient prominence to secure a free notice.
Tho rate is s%eventy-five guineas per column
for this class of matter. The income of this
paper is about 100000. Its editor is Sir Al
gernon Bothwick. He lisa member of parlia-
ment and q thick and thin supporter of roy
atty. He las recently been rewarded with q
title. He is q popular man and prominent in
oil the clubs.-T. G. Crawford in New York
World.
WI