The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1887-06-08
TOASTED OR DRIED LEAVES.

A gentleman was asked by a
young lady: pray, Mr.. Blank,
what is your business q'' His reply
was: "I am an importer of dried
leaves. The answer puzzled the
young lady, but, not desiring to
show her ignorance, she dropped
the subject. Now, this facetious
Mr.. Blank was really an importer
of teas, and when he stated that
he dealt in dried leaves he was
correct, for the tea. in it's pure state
is nothing more or less than dried
leaves, or rather was until the
Chinaman, under orders from his
European customers, began to face,
polish and color each particular
leaf with Gypsum, Indigo and
Prussian Blue. Who can say for
this treatment that tea is simply
dried leaves But tho trouble is
the consumer has become so used
to associating a fine appearance
with good quality that when
the ''dried leaves" in their natural
state are offered to him they are
rejected because of their homely
appearance.
1t was, therefore, an innovation
Of old customs when Messrs. Mar
tin Gillet & Co., ten years ago, at
tempted to introduce tea in its
natural condition and without the
usual authorizations. They called
it He-No, that all may recognize
it, and packed it in packages con-
veniently small for household uses
and started it a lonely traveller on
new road. What has been the
result P At first laughed at by COM
petitors in business, and now that
success is assured and it is an es-
tablished fact that the people really
prefer a pure tea, hundreds of ini-
tators crowd the way with imita-
tons more in name than in reality,
but which in themselves are strong
evidences of the great popularity
that He-No Tea has gained; for
who would initiate anything but
the best
Therefore we say that "He-No
has done some good" even if it
has only opened the eyes of the
public to the abuses, for even
these limitations are better than
the old style of Prussian Blue and
Gypsum.
Mark Twain says in 'Roughing
IT." "Only give the editor sub
ject, and his work is done; it is no
trouble to write it up, but fancy
how you would feel if you had to
pump your brains dry every day
in the week fifty-two weeks in the
year. 1t makes one low-spirited
to think of it,
Unlike Mr.. Twain, we have but
one subject, and to continually
write upon this one subject to
make it sufficiently interesting for
you to read it Is no easy matter,
and if you do not read it it does
not pay us to publish the adver-
tisement, and when we think that
we have pumped" ourselves out,
as Mark Twain says, we will stop,
but tea gives us so great an incen-
tive to write that we do not think
that the end is yet.
We want you to try a particular
kind of tea in which we are
very much interested, for we be-
lieve if we succeed in interesting
you and converting you by telling
you the truth large business will
follow, a business that will not re-
quire the expensive means.of carry
ing it on that other teas demand; in
a word, if you like He-No Tea, you
will like it so well that you will in
sist upon your grocer keeping it in
stock for you. Thus He-No Tea
will be a silent drummer that costs
nothing.
We have been telling you a great
many things about He-No Tea,
hoping that curiosity or some
other motive would induce you to
buy one package there we stop.
These advertisements are intended
for the unconverted. IF He-No Tea
is not good our telling you so after
you have tried it will not make
you like it. We therefore urge
you to investigate for yourself, and
you may have reason to thank
us one day for the truths we have
told.