The morning news. [volume] (Savannah, Ga.) 1887-1900, 1887-08-24
a Word to Advertisers.

The special Trade Edition OF the MORNING
! NEWS. containing a review of the city's
commerce for the past year, will be issued
on Sept. 8. 1t will more fully represent the
trade of Savannah than any previous trade
edition 1t will contain the advertisement
Of nearly every important mercantile,
manufacturing and corporate interest in
the city, and will be a revelation to those
who are not familiar with the variety and
extent of the business undertakings which
have made Savannah about the most pros
porous of the commercial cities of the South.
Savannah is known throughout the com
mercial world. Her name is well-known
one in all the marts of trade. Her markets
are quoted wherever trading is done The
world is interested in her rice, cotton, naval
stores and lumber, and steamers from every
quarter of the globe seek her wharves for
cargoes But Savannah has an immense
trade of which very little is known outside
of a certain territory, and concerning
which many of her own citizens are not
well informed. This is her wholesale trade
in general merchandise, which extends
throughout Georgia, Florida and South
Carolina
There is no better way of showing the
greatness, variety and prosperity of Savan-
nah's trade interests than in the advertising
columns of her leading newspaper To
make this showing as attractive and bene-
fetal as possible the MORNING NEWS has
endeavored for Its Trade Edition to secure
the advertisement of every individual, firm
and corporation doing business in the city
Business men and others interested in the
city's prosperity can send paper of this kind
to correspondents and friends with feeling
of pride as an indication of the city's prog
ress and prosperity.
Advertising of this kind can only be done
in the home paper, because in the home
paper it is looked for. The various methods
of advertising outside of well-established
newspapers do not benefit advertisers
Money spent on them is wasted They do
not attract the attention of those whose at
tention is desired The well-known news
paper which circulates in the territory from
which trade comes, and which has the con-
idence of the people Of that territory, can
alone do for advertisers what they want
done. The aim of the advertiser is to reach
new customers and to retain old ones; and
in what better way can he do that than by
using, as a medium of communication, a
newspaper which goes into every household
and counting house of the section of coun-
try to which he looks for his trade.
To advertise in any other than the recog-
nized mediums of the communities which it
is desired to address has long since been
abandoned by those who have made adver-
Using a study, and who, therefore, know
how to obtain the best results for their
money The MORNING News Trade Edi-
ton and Annual Review is an advertising
medium of the recognized and long estab-
lSneu KIM, III makes 1IS appearance
regularly every year, and every year the
effort is to make it more completely a full
and fair exhibit of the city's business and
development.
A copy is always sent to every subscriber
to the daily and weekly paper, and to thous-
ands of other people who are directly or in
directly interested in Savannah, by mer-
chants who take large numbers of copies of
the edition. The MORNING NEWS desires to
have every business in Savannah repre-
sented in its columns this year, and any
advertiser who may have been missed by
the solicitor, or who may have been called
upon and declined to advertise, but who has
changed his mind, will be waited upon at
his request. The prices of advertising in
this mammoth Trade Edition are the same
as those for the other editions.