The daily morning Astorian. [volume] (Astoria, Oregon) 1883-1899, 1887-09-13
NEWSPAPER PATRONAGE.


few days ago merchant of this city
was comparing the papers printed here
with those published in Spokane Falls
and loudly praising the latter. He was
promptly told by publisher that if the
merchants of Walla Walla patronized
the papers printed here as the Spokane
Fails merchants do the papers printed
there that Walla Walla papers would
equal IN every respect, if they did not
surpass, Spokane Falls papers. At Spo-
kane Falls the merchants, bankers, prop
erty owners, and business and profes-
sional men generally, fill the CITY papers
with advertisements for which they
cheerfully pay prices that would make a
Walla Walla advertiser cry "extortion" If
the same rates were named TO him.
The Union has no disposition to CON-
plain OF Its treatment by local adyer-
tlserss 1t does not believe it has an adj
yertisement in its columns placed there
ito help the paper along" but il is GER
tain that all Of them are there because
the advertisers know it pays to put them
| there. Of course we have room for more
and would be pleased to have the sdyer.
tisers press so hard for space that we
would have to increase the size of the
paper.
Of one thing the patrons of newspa.
pers, like those published in Walla Waila
may rest assured, neither of the papers
is what Its publishers would like to make
| it, but each is as good as its patronage
warrants; they are the photographs OF
the business life and enterprise of the
city. If better papers are wanted the
people must be ready and willing to pa,
for them. Newspapers are conducted by
the rule that governed the itinerant min
lister, who being asked why he did not
give the people better sermons, replied
| Poor pay, poor preach"
Upon this subject an exchange made
some very sensible remarks which We
wish all Walla Walla to read and ponder
1t said:
Too many people labor under the inn
preston that newspapers should be pal
excellence whether they are patronizeC
or not. They expect to see a papel
crowded with news, vet they will MOI
contribute a farthing for its support
Very often the remark is made: 81 viii
give you an ad or a subscription to heir
you along" Newspaper men are moi
objects of charity and do not labor a:
such. They give moro than value re,
celved for all the business in the way OF
| advertising they get. Those men who
take this charity view of the matter, are
unmindful of the fact that the advertis
ing columns of a newspaper are the
index of the prosperity of their town ol
city. A live paper filed with business
advertisements, is indicative of the vel.
fare of town and is the best representa-.
ton that could possibly be made. They
attract home-seekers to a locality that
would otherwise never come. Capitalists
who are in search of landed investments
are attracted by them. OF course all ad
yertiSements help the newspaper man
just as sale of goods helps the business
man, but at the same time, it benefits the
one who advertises to much greater ex.
tent than it does the printer Any town
can have a good paper if it receives
proper support. Just so with business
establishment. Advertising has done
more to enrich men than ANYTHING else
in the world. A man who fully under.
stands what newspapers are and what
they do, never puts in an advertisement
to help the printer along, but does il
exclusively to benefit himself. 1t is q
matter of legitimate business and moi
one of charity. Encourage the business
interests of the printer, as he encourages
the growth and business interests oi
your town, county and state, and a live
energetic and newsy paper will follow
WdllG Walla Union.