Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1887-08-25
WORKING FOR A BOOM.
A Chapter on Booms, by a Man Who Has
"Been There"

"Been There"
EDS. REcoRD-UNIoN In one exchange
we read -" The boom is moving north; -
in another: The boom is going this
way :" in third The boom is approach
ing" The inference in each case is that
boom is something that comes of its own
accord, and that patient waiting is a
synonym for active work
Booms are created by direct and certain
causes, and will no pore come without
them than storms approach without wind
and clouds. Any locality in the fruit belt
OF California can create boom with few
thousand dollars expended in a judicious
manner. 1t can advance its real estate,
quadruple its land sales, and cause an in
hux of new settlers and create a building
Juror within year from any given date.
if it will substitute ,Corking for a boom in
stead of waiting for one.
No one thing will produce boom-it is
the combination of many causes it is not
the cutting up of land, the bringing in of
water, or the mere advertising of the place,
but there must be unity OF all of these.
Most men distrust their own Judgment in
investing their money. Take four men out
of five who have 81 600 to invest, and they
ask the advice of some one who has made
money how to invest what they have, in a
manner that will be safe, and at the same
time bring them some returns. The best
business men IN any community are thus
approached every week.
There are other men who are ashamed to
confess this lack of business tact or iudg-
ment, and who hold their money a long
time before investing. Now, boom means
this: Men of recognized business tact and
ability see chance to invest their coin.
They know that their example will be fol-
lowed by scores of Others who would not
venture if left to themselves, and that the
price of land will go up rapidly that, if
they so choose, they can dispose of their
investments at good advance. and they
possess the experience and the knowledge
to know when to buy and when to sell.
Hundreds of other men watch these leaders
and follow their example. As at the gam
bling table few men do all the guessing
as to which cards will win. and the others
try to follow these lucky fellows, so it is in
speculations in land-three-fourthso of the
buyers are purchasing on the brains and
pluck of the other fourth.
If any town or city or country district
wants to create boom, there is, first of all.
one thing to be characterization must be
called to it by any means that lies in its
power. AS in advertising a business, it
makes no difference what the plan is so
long as it accomplishes the desired result.
So in creating boom--it does not matter
what means are pursued, as long as the
object is gained; in each case the point
being to get every one to talking about you.
In starting boom, maps, pamphlets, cir
culars, meetings. dispatches, descriptive
letters, samples of its fruit, fairs, news
paper articles, subdivision of land the
bringing in of water, all combine to bring
| the locality before the public and get every
| one interested in the locality.
Occasionally we meet with those who
wonder that one locality is progressing and
another is not, that land is advancing, that
people are tiocking there, new buildings are
going up and that new enterprises are be-
ing all the time pushed forward. They
say, We have just as good country, we
grow better fruits, we raise bigger crops,
our land is cheaper and we are nearer a
market. Why don't people come here ?"
For the best reason in the world. You
have done nothing to convince business
men and others who lead off in invest
ments that you are determined to push for
ward your home; that you are live set ::
that you are awake to what is being done
about you. The moment you do this, the
moment you make right start, you begin
10 attract attention. Then if YOU keep
right on. and in the language of the cow
boys, 7" Whoop up your town for all there
is III it," people begin to make inquiries
| concerning you. Then they visit your
locality, and soon they are ready to invest
their money, and then comes a rush of
! Others, and almost before you know it the
boom is upon you.
Take San Jose as an example: the boom
did not come unasked or urinvited ii was
worked up. Splendid editions of the lead
ing papers were gotten up long ago. The
people of San Jose worked for their boom
and paid for it. hut did not wait to have
some one else send il to them.
If Sacramento wants boom of the same
kind she must keep at the good work she
has been doing. She must issue circulars
in pocket-fornl, that a man can cary in his
pocket. She must send out maps get up
attractive good cuts and Autographs; mast
use her great Journals. and pay them
handsomely must work TO have the big
land holdings cut no and water brought in.
But these will follow just as soon as people
see they are demanded. Above all, YOU
| must make peop,e realize that you are
worki5'g for success and not rafting for it.
B.