The Delaware ledger. (Newark, Del.) 1879-19??, 1887-03-19
WANAMAKER'S.

Dh Cdtui udy last inc OlOre
was ten years old. A trade
revolution has come to the city
within these ten years, and our
Store has been a great factor
in bringing it about. The new
order of things is firmly estab-
lished. Let us recall some of
the changes.
The consumer and producer
meet aoith only one agent 6etaocen
them. This reduces the three
or four profits Of the past to a
single one, and that is smaller
than in the old days.
Ne find eur best interests by
SERVING the interests ofthosc aoho
buy efns. This covers many
points both material and senti-
mental. In the old days you
were accustomed to haggling
prices. A natural enmity exist
ed between buyer and seller.
You paid as little and he got
as much as possible. One
uniform price stopped all that.
The right to exchange goods
badly selected or unsatisfac-
tory protected you from impo-
sition or error, even though
the mistake were your own.
We risked something on the
venture of that principle, but,
like all right principles, it won
a victory. The results of it are
here to stay. The store was
made pleasant. Your wraps
were checked. You were in
invited to comfortable seats in
commodious waiting rooms,
and you came to feel, what we
desired you should, that in a
sense you owned the store.
Thus in more ways than we can
tell of here there came about a
confidence in our ways that
proved to us that in doing best
for you we were doing best for
ourselves.
We haze exploded same IaLla-
cieS, notably the one that a
great business built upon prin-
ciples that brought the greatest
good to the greatest number is
a monopoly.
NE havc byogcd that huM-
telling aaae1-hMns IS net emily
right int polite, and yet to
know the carelessness of state
ment and ignorance of trade
conditions that the advertising
types cover in the public press
often makes one wonder why
every advertiser cannot see the
right. Many a merchant whose
word in a barter is as good as
his bond prints statements that
will not hold together for a mo
ment underintelligent criticism.
In telling of the anniversary, the Phila-
| 1al,.l,i, I 81 1 .
When the "Grand Depot" us it was
originally known-it is now styled WAN
amaker's"-was opened, ten years ago,
one floor was sufficient to accommodate
the business There was no basement
story, and four wagons were ample for
the delivery OF packages. To-day the
main floor has width of go feet, from
Thirteenth Street to Juniper, and IL depth
of 5O3 feet from Market to Chestnut
street, while the basement has still
greater width. There is, also, Il suhcel-
lar, 81 feet under ground where is placed
the heating and electric light apparatus.
Within the past two years new found
alton was built under the entire structure
and it is now considered one ofthestron
est in the city. When the store was
opened ten years ago there were no elcv-
atOrs in it, but these conveniencies are
INV FiAhtAANh at NdlibuN lHlllllH WI AhlfN
ing passengers transporting goods
throughout the house. and for receiving
freight. The four delivery wagons have
increased to so, and where - horses
We're once required, about $50 are now
employed. In the fifty-two departments
nearly four thousand persons are engage
ed, exclusive of those at work outside OF
the building, and in the holiday season
the force is increased to more than five
thousand. The establishments it is claim
ed, does the largest eXpress-shipping bus
mess of any house in the city or State,
while the clothing mail order depart
ment has also grown to large proportions.
: The different departments have been
the result of Il steady growth, and have
been added from time to time, as the
necessity called for them. The whole
sale department recently organized o.
cupies the entire third story, and is now
said to be thoroughly equipped in every
particularly. Altogether, Wanamaker's
covers an area of over 5SS,0O0 square feet
or about fourteen acres of space. and il
is said to be not only the largest build
ing of the kind in the country, but also
considerably larger than the "Bon
, Marche," in Paris.
The Philadelphia Rccori says;
The ten years growth represents AN in
crease in floor space from two acres to
over fourteen, and the store is now
claimed to be the biggest in the world
Many Of the departments are larger than
any stores devoted entirely TO the same
purposes in the city.
The Philadelphia Times says
Two acres at first was Il big estimate
= but the store grew, covered over street
, climbed into the air, and now the ilool
space is something over fourteen acres
The space is SO great that when the fuul
thousand regular employees are in then
nlaces narlY in the morning hnfnrn thn