Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1886-04-06


i Cotton at 81 on four months, but for
the master and leader who marks in
plain figures for the money down ll3
cents-giving it to his patrons at ono
cent spool.
| Another great leader in his early
battles this writer had for big ad-
vertisement. The little flaxen-haired
beauty came in to eur 10 by 16 Head
quarters for 3 penny's worth Of nee-
dies expecting two but instead we
handed over one full paper of twenty
fiye-one cent. In this circular We
lquote our own importation the finest
needle on the continent at 40 cts. per
thousand-oue cent q apaper of twenty
fivei II our patrons will give these
away at prime cost it will be the
igreatest adv. that could be written.
Every sale is worth ten dollar note
to the plucky advertiser.
The readers must pardon the intrlis
sion of personal letter from an old
timer who had tried both ways. The
date of the letter is January 5, 1886.
Mr.. C. B.-''Not quite ten years ago
1 passed your H. O., 231 Church
street, and stood amazed at the un-
answerable Hard-Hitters you placard-
ed before the public. passed and
went back and at last yentured in-1
had known the proprietor In the days
of his prosperity, taking me by the
hand you enquired how the world was
using me, answered simply drift
ing trith the tide you promptly said
l." your face bellies that assertion"
Just jump in here, buy thousand
dollars of these leaders and auction
ISledge-hammers and butcher them ut
25 per cent. to your patrons and you
will need n drag chain to hold you
hack-I invested 100-and at the per
centage closed them out to n vast
throng at your suggestion. Every
other day 1. visited your diminutive
II. Q. to buy and watching your giant
strides toward the top-you travelled
faster than I-you were in the Me-
tropolis, 1 in New Brunswick-stillI
watched you from 231 to 351 to S56
and $40 and to 341-your progressive
ideas had driven me into the largest
store in the city and had run up my
bank account to figure never before
dreamed of, and branched off into
my hobby real estate. How well 1
remember your warning-but 1 had
dead sure thing of it and listened TO
nobody. Ny money locked up in
property, could no longer avail of
your grape and canister. The newt
able came and the red flag of the
sheriff swept away the last dollar.
L called upon you once more you
were still at 3I1 and had beaten all
past records; you urged me try it
once more-pins one cent n paper,
needles one cent. My lost popularity,
lprestige and prosperity came back
almost unawares and now occupy
my old II. Q. with business of two
hundred per day! Blue Grass? No
sir, so help me Heaven->it was Real
Estate. Now nothing on the AL
mighty's green earth would induce me
to risk my certain chances for absolute
Supremacy have made great gains
you have gone to 46G and 4GS, but
1 am close behind another year will
find me on Broadway not far behind
you. Life is short and sweet. 1
have paid for my experience-and 1
mean to fall somewhere near you when
my last day comes.- Warren Lyons" ="
Retribution moves swiftly upon the
unfortunate who deviates from the
strait line that points directly TO suc-
cess,
Why did we get up? Well, VIC
paid big price in money, time and
sweat and tears TO learn the knob hour,
The author of these monthlies gives
,.o,, -, IIonLr opI ,-I,;fa tI. Io.son fran
of charge. We underbought and un-
dersoId We cut and slashed into
competition with rentless fury until it
had vanished into annihiIation-but
only for the money down. When you
are dealing with the masses upon real
values they will run after you. When
you quote regular prices on their own
terms you must run after them
Why? That sensitive nerve, the
Pocket-book, seeks the lowest level
and the old adage "There is no
friendship in trade" rules the world.
What strange and fearful contrast
the two armies of cash and credit
present-one always on the defensive,
| its soldiers going down in regiments
by the Tithering and fatal fire of
fierce and keen competition; the
other over which floats the banner of
bullion, always on the aggressive,
pressing on to greater fields of fame,
to still more glorious victories. Into
the ranks of this ill-fated host the
thunderboits of cash plow with deadly
havoc, and, like Lee at Appomattox,
the inevitable was before the A. n. v.
.
Principles are immutabie and live
forever. The masses Of mediocrity
and the few masters Of the world
the wealthy and the destitute-the
successful and they who never heard
the cry of victory, all swarm down
the inevitable valley-all through
life's vicissitudes the right and the
wrong are imperishably engraven
upon every day history, and that man
who in the light of these eyentful
times will choose the Ledger instead
of Bullion deserves and invites defeat
nor will he wait long for the finale.
CuARYPs RpnADyvAy PaFraa