Fort Worth daily gazette. (Fort Worth, Tex.) 1882-1891, 1886-01-10
uNHEALTnY IOuRNALIsM.
A Diagnosis from Practitioner OF EHpe-
rienoe.
Waco Examiner

Waco Examiner.
In It's issues of the I'd and Sd the Fort
Worth GAzErrE cautiously aud dispas-
sionattly answers a recent article IN the
Examiner under the caption "Ovefstrain-
lug" THE GAzErTE's efforts are wor-
thy Of stronger cause, and 1t gets out
Of It's side OF the controversy all there is
ia II, but no unpreIudiced reader can fail
10 see that 10 has not succeeded Ia con-
vincng the people that II is ei her wish
or safe 10 run a paper beyond its income;
or, in other words, TO 20 into debt
with the hope that some future for
tunatc turn will result In establishing an
even balance between income aud Outgo.
II Is an unsafe policy 10 rush into debt
upon any proposition az cloudy and uu-
stable as newspaper work, where every
thing depends upon whether the paper
touches the popular chord or not. Two
p pers may start out FOR the goal OF popu-
lar favor; one may be aple, learned, schol-
arly aud geographically iaultless. IL
may give al the news IN good shape, il
may spend an ocean OF money aud still
TAIL On the other hand, paper
VASTLY inferior ID every way may
touch with dot hand the
chords Of public feeling aud pass the other
immeasura ly in the race for success.
How often have we all seen this IL is OF
daily occurrence, aud on tlis ever-ch1ng-
Ing and advancing frontier, more than
anywhere ON earth We delight IA jour
nalisIn. T. Is our chose pursuit We
would sec the'proiss>iou and the business
advanced to The front rank. It's mission
is IL grand one, grand in It's power for
good, in the opportunities IL furnishes
the work OF general elevation. But
we should see it predlca,ed upon q sound
basis. We dcploro the wild-catish-
ness which so often surrounds our yen-
lures here on the frontier. We can see
no other or better way 70 put journalism
Oh solid foundation than TO put 10 upon
a paying basis. la other words, give the
people just such a paper rs they are
willing 10 support and pay for. II itsui.s
The GAZETTE to publish q better paper
/ than they do 40 Denver Kansas CITY or
Alb ny, N. Y. 10 Is none OF our business
how IL " paid for, All we cayil 40 Is that
other places seeing only the paper made
and knowing and caring noth-
ing about how Il Is sustained or accom-
I pllsned, say, "Why don't you make q
paper such as THE GAzErTEP' There is
irritation aud injury Ia this. 1t IS very
| true that there IL Il wide difference be-
! tween communities IN this thing. Some
| places give larger per cent. of subscrip-
ton than others, Some cities have mer-
chants who are willing 20 pay larger
QEGrc t6a&dyertising. 6ta6e RacoTt;r qll,e
tire rs ilbyelly as they do in Fort Worth
and tney pay very nearly tile saline rate,
aud Yet with the utmost care and econo-
my in expenditure We can make hut a
small per cent. on the Investment. what
would oconr II we expended money at the
rate OF TIE GAZETTE, 1t Is very plain TO
see
| Now we do not say this because it is
any business oi Tue GA2ETrE's, We say
IL, il"st, because IL Ia true, and because
we think our patrons hayea right 10 the
explanation. There Is one thing can be
said iru,h0lly of The GAZE1rE. II has
very fine distributing iachites II hAs
mnil trims our ia every direction IN the
morning, wiile the schedules send all
the trains through Waco at noon. OF
course, this operates against morning
paper hare, ana yet, with al this disnd.
vantage, the Examiner has aud holds a
/ tair share OF the outside circulation, and
It's splendid weekly has o peerless crcn.
lation IN all IL, outlying country, trench.
tpg largely upon the neld which logically
belongs 10 TnE GAZETTE.
We have no bitterness in AL this. We
only regret sincerely that such reckless
ness should obtain where, Il more mod
Grade expenditure was made, more
equitable distribution Of patronage could
be had, paying and permanent basis
oonld be reached poor man with ex.
trayagant and luxurious tastes, IL he
spends money, must spend that belonging
TO others or 50 IN debt. We dislike to be
forced to do either. We prefer TO give
the people n reasonably good laper upon
the basis OF receipts, aud make It better
IN the exact ratio that patronage increases.
This is justice, and 1t is more honest aud
far safer.