Evening capital. (Annapolis, Md.) 1884-1910, 1886-07-22
ANNAPOLIS. ND THURSDAY EVENING, JULY o. 1886.
HOW 10 SELL JEWETRY.
Women Said To Be = Hard Lot to Deal
With.


A Main street jeweler says that he
finds the women a hard lot to deal with
in some respects. while i'm others they
are very desirable customers. ..If a
man buys $40 watch and finds that it
gets two or three minutes out of the
way in course of time he comes back
and wants to dynamite the store. A
woman buys watch for its looks and
If it is five or ten minutes out of the way
she doesn't care. She would prefer not
to have it stop altogether. though. Now
and then schoos-ma'am comes in
here and shows quite a masculine desire
to have good time-keeper, but she is
an exception. Then it is hard for n
woman to make up her mind about q
purchase anyway. / sold fine gold
watch to woman few days ago,
continued the merchant, latter she had
been in certainly ten times to look over
my stock. Since she started out on her
search she had been to every store in
the city. / know she had. She was
accompanied on her last visit by male
friend, who advised for my watch. She
kept me all through my supper hour,
but of course she didn't think of that
and was satisfied. Sometimes we have
to resort to little tricks of trade Two
women came in here the other day and
said they had an hour in which to buy
q clock for their pastor / showed
them beautiful French clock worth
$75. The price was about right, but
they couldn't be satisfied so easily, and
Were for starting out on tour of in-
spection. / took the clock TO pieces,
showed them the works, explained the
mechanism, and got them SO interested
that they forgot how the time was fly
ing; the hour went by, they did not
have time to look further, and were
well satisfied to buy the clock The
secret of successful selling is always to
be courteous and interested in your GUS
toners. In no business is this so inn
portant as in ours, in which sales have
to be carefully cultivated from the feeble
nibble to the final bite Here comes a
man now that have been trying to
sell diamonds to for a month";" The
door burst open, the jeweler left his
coy quarters to meet the visitor, enter
ed into a pleasant chat with the would
be buyer, got out the familiar casket
and displayed its contents to the best
advantage. Then he leaned carelessly
over the showcase, whistled softly, and
gazed out at the people on the street.
But the visitors part was not played so
nicely. He turned over the jewels ner-
vously, put them on his fingers, took
them off, looked at them in every light,
twisted his handkerchief in them. Then.
as if with sudden determination, he
held up ring, asked the price, criti-
cised the fit, haggled over the price a
little, and said he would take it. The
purchase was quickly made. and the
jewcler came back with smile of tri-
umph. He paid $5 more for that dia-
mond than would have given it to
him for week ago. he said. "It al
most amounts to superstition with me,
but make special efforts to sell, and at
good prices, on rainy days. Some days
we sell $40 worth of goods and some
days $500. Rainy days, and some
others, are set down as bad ones for
trade. So exert myself to bring up
the sales If possible on the off days.
We hang out for fair price if we can
get it, we take a low price if we must,
but sell we will. One sees a good deal
of human nature, for few things touch
mans innermost self SO closely as his
pocketbook; and few things touch his
pocket-book like a jewelers. line of
goods. "-SpringJfeId Republican.