Savannah morning news. [volume] (Savannah) 1868-1887, 1886-08-16
THE APPROACHING BUSINESS
YEAR.
A Few Words to Business Men on
Business Matter.

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Within months time the active business
or busy season throughout the South begins.
From then onward every man or woman vino
has anything to sell expects his or her trade
to increase. Stores redolent with the smell
of fresh paint, shelves and counters filled
with goods, aud tho cheerful faces of the pro-
prietors and clerks already betoken the
brightest anticipations of the approaching
good times"
There is one important factor which IS ne
cessGry, however, to set the wheels of trade
in motion, which some business houses have
not yet utilized-namely, judicious advertis-
ing The merchant. manufacturer or me-
chanic may be fully prepared for busi-
ness, but customers will not
come to them unless they are invited.
Buyers nowadays scan their favorite news
paper closely and see what Is offering before
they start out to make their purchases. At
tentive clerks, popular prices and carefully
prepared, readable advertisements combined.
are what brings and holds the buy
ers, An advertisement, besides fur
nishing information as to the goods in
stock, is direct invitation to every probable
purchaser to call. Some business men assert
that they are 80 well known that there is
no necessity for them to inform the pub
lie what they have TO sell; others
that they have all the business they
want. Those who entertain such notions will
eventually discover that they are mistaken.
Advertising is not only necessary in build
ing up trade, but it must be
it. What advertising has done, and can do, is
witnessed by the success that has attended
the business career of leading advertisers Of
this city and merchant princes everywhere.
The names of such advertisers are as familiar
as household words, and they don't propose
that they shall be soon forgotten.
Advertising is within the reach OF every
one. The cheap column, or "cent a word
rate" gives the humbest advertiser an OPP
portunity OF addressing the public at a nomi-
nal cost; while the monthly or yearly con-
tract rate" is so low that those who are ambi-
tious and who wish to insert larger adver-
tisements, whether l square or l column. for
any specified length of time, can do 30 at
minimum figures.
No live business firm can afford in these
days of active competition to be uurepra-
sented in the advertising columns OF the daily
press. Advertising is not only paying in
vestment TO the individual or firm, but the
MORNING NEWS, well filed with the names
andannouncem 'nts Of the business men of the
city, is beneficial to the whole community in
showing to the outside world the various
lines of trade represented in Savannah,
thereby Increasing the general prosperity
by attracting customers for an lines of goods.
The MORNING NEWS IS read, not only by the
citizens OF savannah. but by the prosperous
people living along the lines OF railroads OK.
tending from this city into South Georgia,
Florida and South Carolina, who sell their
products and do their buying in this market.
Estimates for advertising promptly fur
nished either ON application at the MORNING
NEWS counting room, or by mail.