Martinsburg independent. [volume] (Martinsburg, W. Va.) 1875-1900, 1886-09-18
3 pup 81 INTEREST.
.
NEW FALL AND WINTER STOCK OF
CLOTH q AND GENTS FURNISH
ING GOODS; LATEST STYLES
HATS, WINTER UNDER
WEAR, TRUNKS AND
VALICES.

If we were to ask each reader in whose
interest, and for whose benefit we adver-
tise, at least ninety-nine out of every hun
bred would at once reply, .'your own, of
couise;' and in so doing would, no doubt,
feel that they had completely and correct
ly disposed Of the question. Yet the fact
remains that not one of the number would
fully state the truth of the matter. Our
advertising is done in the interest and for
the benefit of the readers, and can only do
us good as it first benefits them.
An advertisement is generally looked up
on as a method used by the merchant to
draw trade that will pay him profit, and
so far as it goes, the reasoning is correct,
but leaves the reasoner IN a position to
fall into the very grave error of consider
ing all advertisements as selfish devices,
calculated to benefit the merchant and no
one else. Now, with us at least this is
not the case. But before we go any deeper
into this subject, we wish to preface our
remarks with the statement that we are
not endeayoring to pose as a charitable
institution, conducted solely for the good
of our patrons; on the contrary, VIC are
here to make money. We sell goods for
profit, and we want to close the year with
good balance on the right side of the led
ger. But all this only makes us the more
anxious to serve your interests; for we
realize that unless IL kindly feeling to-
wards us exists among you--unless you
feel that it pays to buy of us-unless you
believe IS fair and honorable, then we can
not enjoy yoar patronage, and without
your patronage we cannot succeed. Then,
to our way of thinking, it is to our interest
to look well to your interest, which makes
all interest one and the same, as both are
striving to help the buyer,
There should be nothing antagonistic in
the relations between buyer and seller:
there should be no feeling OF doubt and
mistrust on either side. We value your
trade highly, and we want it-not one pur-
chase only, but many all through the year;
therefore when you come to our store, our
greatest anxiety is to look to your inter-
ests, to please you, to save money for you,
to have you feel that we have benefited
you, and that it is to your interest to trade
with us. This means that we shall enjoy
your.continuous patronage, and continu-
Gus patronage from this thriving commu-
nifty means prosperity to those who enjoy
it.
This advertisement heralds the opening
sales of our new Fall stock. 1t invites
your attention to an assortment of new
styles which will long be remembered as a
model exhibition ofreally first-class goods.
1t puts you in the way of saving money by
pointing with unerring finger TO where
bargains of unquestioned merit VIII usu-
ally be found. We have tried to tell you,
in a general way, of our splendid bargains,
but to appreciate them, you must see them.
We ask you to call and look over our new
stock, and promise you that we shall prove
by treatment, quality and price, that no
one has ever looked after your interests
better than the genteel Clothiers,
THOMPSON & TABLER.
1926 81 Queen st.