New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1886-09-19
DOU'S LUCK,
TIE HISTORY OF A STORY PAPER

From The BostOn Herald
Moses III. Dow was originally an INDUSTRIOUS
and hsrd-working printer made mis- acquaintance az
this time He was working IN n printing once as q
comrosit0r He was not sy III younger men, his
work constant, sod he able 10 make but 81
week. This went further then than II does nows
for n0 days Of extravaganza Ike the present,
his composing stick aud determined 10 make strike FOE
a living another direction. met him one day In tina
street after He mad done nothing and poorer
than But he mad then a sch~me In his brain
which he nnfoded 81 AMI asked my opinon OF H. 10
was establish The Wdcerly Nag istHe told him 10
wild project as was ever conceived; that there
possibility OF saecess In IT, he SAID mat vas
almost the universal opinion among those with whom
he advised and that no one had connenee enough ~ 70
IL necessary start Neither OF tire prominent Tyre
iounIres would lot him have type credit but he had
hope 81 smaller house which was thinking 81 avarcinx
type and material an taking mortgage on them.
Il i a singular coincidence IN TN, connection that
c,oysr sed last week IN ~. Paul. MIN. with gentle
man who toll that he loaned MI. DOW the first 500
nd probably almost the 0ny one with whi,n he stared
ofca Ior No aid manage loan
type and to start lie worked himself and he bred
him and after most extrsoriiDary EFFORT the INST
number Of the paper was rot out II proved r. We very
bandspme paper. typo graphically. one OF Dir. BOWS
hobDe. to have good iookin; parer, ana lie WA
enough not to let his poverty De seen IN Us appar
and obtained money enough IRON the sale OF TIE arss
number to print the second Tue th'si was ~, NE
easter. aud there began 10 be hopes thAl MI BOWS
sauguine views were not - VIII, after all -,
N Mr. rnw had heen man OF literary lasts ant iadg-
uent upon acknowledged standard his enter rise would
gone the way Oi 80 many other lt'isiy Jpu."ss
st,rted WITH ample capital aui bright prospect
10 woubi have falsl had precatiyc tuency
IN the wora OF readers But Dow avoided this fate in
no ei,t,ng He invited contrbitioas anu took every
thing that was sent hiu- There we're no d'sappoht y
aspl-auts Tor tue honors typo am on those VINO ouere
matter 10 his columns. Writer'S got In there who could
get nowhere else, and hence heart h1rninss "ere
unknown among IN h'rry corr > o4 ,.t 20 snaAo
excep ION. however. He was careful t1at the paper
should not offend COOL morals. Good English was a
secondary consideration AMI ~ rssA''is DO -
tnade preen;iOns Tn knO sleiee Just prot ne
pieces they ,ead me- no said To ne once Iaey hSe
70 zee them ID print anu their fenls are lh'el,"i ia
tleir appearance 80 they take the panes ana their
friends take Il, give then good looking Pap-r
sso. wicn people thnk more OF than u g,.=FsIy sup
posed" Mr. DOW was always proud OF the typo
tbouglt the a good Sne Tor a palef as 10
undoubtedly WAS. It was not long before the paper
OF a fortune IN It. At time yr. Dow listened to
quality lie engaged an editor at $50 per 10 take
tho editing Of his Owu haadS This movement proved
to be- hn,ncially. failure This editor. VINO was an
English gentleman Of talent and not little ex-
perienee In j0urnalsm began 70 resct CONCENTRATION.
rgnt ana et Tue result was that the circulation u
tbs p,rs, ,eil N by hundreds I looked into ihs
matter" said Mr. Dow, and was soon convinced that
could pay my Editor to stay away than 70 remaia
the oice. Ny readers know better villa. they "shs
than , ny editor does" -.
Tine change was made an the paper was restored 10
its or gina basis. Its prosperity steadily inerea-ei
Just the brOke out Mr. Dows income irOI 10
WAS large. It Vas netting nun soopODa year Sha n,
described his business as the smoOthest and noss
satisfactory POSSIBLE nsye no no, WITH ths
best Newspaper the land fOr wold De 81 no use 20
ne do not copy from other papers-my matter Il all
original A. regards su'scrlptons TANK my sysse
Is better. Ths news company tikes my entire clifton
Waea II gives ne \ cuecA TOT IL, Mllrh ~ V'I'o
cash aud tnus my settled every seven days,
ana I know Just whe,e The news company
distributes the PAPER. r..
Mpen tue war broke out u hurt the circulation OF me
Waceriy but paper rallied later and sent sreas
many rOpes ont 60 the army. Hr Dow was IN receipt
OF an income which gave HIM great opportunities ior
investment. Hal ne dealt with them sktdily no would
have died worth millions. ,,
IN, Wareriy Hl9a-iae Of those papers which
one knogs 10 have "A argr circulation set which life Is
tno short for many OF those o. who have csss 20
yana-,l literature seek, ami WHOA We seldom SEQ
without see ing It never sent into Newspaper
Ollie The singular fact "a. hat In tnis literary Guy
az Boston U was the successful appeal 10 she reti
ing puDlic over made. -, 49,,
r. tne factory towns Of the state II whs large. AMI
-broI IN tna West 10 went by Thousands There was
ere Az deAi o. reading in it, IL had handsome anu IN
wing appearance 70 the eye t appealed - an immature
ta,te A. no other periodical before II had done.