The Palatka daily news. (Palatka, Fla.) 1884-1888, 1886-09-05

enough from the sale of the first number To
print the second. The third n little
easier, AMI there began to Ia hopes that Mr..
BOWS sanguine views were not 50 wild, after
all
WITHOUT AN EDITOR
And now for the reasons why Mr.. BOWS
scheme had seemed chimerical. They were,
first because he was to make his own field of
reading. There was no apparent call for
siIch paper Second, because he was to make
the Journal double in size and double i'll ex-
Iense of manufacture of any existing. Third,
because he was to do this without capital.
Fourth though we shy of telling him
this, because he had no literary talent to CON
duct it. This, ON its face appeared to be alone
conclusive against him. 1t really proved his
salvation from early ruin. Ii Mr.. Dow had
been a man of literary taste and judgment
upon acknowledged standard, his enterprise
would have gone the way of so many other
literary journals which started with ample
capital and bright prospects. 1t would have
failed tn find an appreciative constituency i'll
the world of readers. But Dow avoided this
fate in spite of himself. He started n paper
that had literally no editing He invited
contributions and took everything that was
sent him. There We're no disappointed! as
pirants for the honor.s of type among those
who offered matter tn his columns Writers
got in there who could get III nowhere else,
and hence hcarthurnings were unknown
among thu Wavcrly corps | ought to make
one exception, however He was careful that
the paper should not offend good morals.
Good English was a secondary consideration,
and, as regards good literature, he made no
pretcntions to knowledge. Il just print the
pieces they send me-" ne said to me once.
They like to sec them in print, and their
friends are interested III their appearance. So
they take the paper and their friends take it,
too give them "A good-looking paper, also,
which people think more of than i generally
supposed Mr.. Dow was always proud of
the typographical appearance of The Wavcrly
Magazine. He thought the name good one
for paper, as it undoubtedly was. 1t was
not long before the paper began To he very
profitable and there was the prospect Of "A
fortune in it. AT this time MIR. Dow listened
to advice, and made an effort to improve its
literary quality. He engaged an editor at
SO per week tn take the editing of his own
hands. This movement proved to be, fnan-
cially, n failure This editor, who
English gentleman of some talent and not
little experience in journalism, began To reject
communications right and left. The result
was that the circulation of the paper fell OH
by hundreds. Il looked into the NATTER
said Mr.. Dow, "s,nd was soon convinced that
l could better pay my editor to stay away
than Ia remain in the Office. My readers
know what they want better than any editor
does.
JUST BEFORE THE WAR
Th. change made, and the paper was
rast"rod L. its original basis. Its prosperity
steadily increased jus: before the war
broke out Mr. DnN.s income from il was
large 1t was netting him s,Oo0 "A year,
AMI Ia 49, riIesl his business as the snoothest
and most satisfactory possible. Il have no
subscribers and no exchanges" he said. Il
would not exchange with the best newspaper
in the hand, for it would H. of no use tn me-
dc not copy from other papers-my matter
Is all original As regards subscriptions,
think my system l. better. The news COM
pany takes Ihy entire edition each week. 1t
gives nh check for il, which l at once cash.
and thus my accounts are settled every seven
days, AMI know just where l am The news
company distributes the paper"
When the broke out it hurt the circula-
iafion If The Wayerly, but the paper raj
lie,l later, and sent u great many copies out to
the army. MIR. Dow was in receipt Of an in
como which gave him great opportunities for
Investment Had hc dealt with them skill
fully, h. would have died worth millions.
The Waveriy Magazine was one of those
papers which one knows To have n large cir
culatiou, Yet which life IL too short for many
of th,ee Of uS who have access To general
literature Ia seek, and which we seldom $50
without seeking. l. was never sent into n
newspaper office. The singular fact Is, that
in this literary city OF Boston it was the most
succ,'Ssful appeal To the reading public ever
made.
In the factory towns of the state il was
large AND through the west it went by thou
SANDS. There WAS "a great deal OF reading III
il: il hal "A handsome and inviting appear
ance to the eye; it appealed To AN immature
taste as no other periodical before it hal
done don't think MIR. Dow reasoned out
IL, sll,ccss hocause OF this latter quality,
though GA that its success founded The
,,iiT.I ..llce between his and that of the
I.ly.r number of successful papers that have