Wichita daily eagle. [volume] (Wichita, Kan.) 1884-1886, 1886-04-29

Into Public Notiee-A sixteen-PaSe
| Newspaper-Establish Of . Sunday
Administrations Changes.
| He was an old New Yorker, and be talked
with the precision Of the printed page.
SWould you believe it! When The Tribune
was started, it refused to publish theatrical
advertisements or to chronicle the movements
Of players. Now it gives much space TO the
stage When Mr.. Bonner was pushing The
ledger, be bought . page in the daily, semi
weekly, and weekly Tribune, agreeing to pay
5000 for it After the advertisement had
appeared in the daily, Mr.. Greeley raised the
objection that it would hurt the weekly,
which had very large circulation, to allow
one man to occupy so much space in it. Mr.
Bonner insisted that the contract should be
carried out in good faith, but Mr. Greeley
was obstinate, and the matter was compro-
missed by no charge being made for the page
occupied in the daily.
@When Mr.. Bennett, the founder Of The
Herald, heard Of the transaction, he said TO
his trusted lieutenant, Joe Elliott, that The
Tribune people were foolish; that no adver-
tiser could ask for too much space at the
regular rates in the Herald. Mr.. Elliott re-
peated this conversation TO Mr. Bonner, and
the proprietor Of The Ledger quickly re-
marked, Tell Mr.. Bennett that viii take
eight pages Of his paper As The Herald
was an eight page journal, the advertiser put
in a bid for its entire space. Mr.. Bennett
was equal to the emergency. He put on
sixteen pages, three pages of the Ledger ad-
vertiseinent going into one half section and
five into the other half This was the first
time The Herald ever issued a sixteen page
paper, and the feat was regarded as some
thing wonderful How different at the
present, when more than thirty-two pages ART
sometimes caught and folded from the press.
SIXTEEN PAGE NEWSPAPER
Sam Sinclair, the publisher of This Tribune,
lived at that time in Twenty eighth street,
near Eighth avenue The morning that the
sixteen page Herald came out be took his
seat i'll the street car and bought a copy OF
Mr.. Benefits paper. When he opened the
first half and saw three Of tine pages mcno-
polized by The Ledger, a scowl came On his
face, and he tossed the sheet over his shoulder
through the open window. Mr.. Bonner, who
bad got into the same car, one block higher
up, was amused by Sinclair's act, and he
called out: You have thrown away the lesser
part; you will find the greater in what you
have kept Mr. Sinclair colored to the roots
of his hair, and opened the sheet and was
greatly surprised TO see that five of the pages
were given up to The Ledger.
THE fact then dawned on him that he and
Greeley had made a mistake in refusing &c
carry out the contract with Bonner for one
page in The Tribune. The first Sunday
Herald was issued to get rid of the leftover
matter which encumberei the galleys 1t
was an experiment; but it brought such good
results as to lead to the establishment of
regular Sunday edition of the paper Mr.
Bennett was quick to sieze point and profit
by it. Now all the morning journals, in
GLIDING The Tribune, print a Sunday issue,
and 1t is really the elaborate and most costly
paper of the week. The changes in the news
paper world are marvellous to an old timer
like myself A PARKWAY look came into the
eyes of the speaker as be uttered the last
words, as If the faces Of the elder Bennett,
Horace Greeley, Henry j. Raymond, and
other journalistic stars rose before him from
the mists of the past Then he muttered
about time moving on with re-
tread, Indifferent 10 change, and
thrust his hands into his pockets and walked
away.-Turf, Field and Farm