The Kimball graphic. (Kimball, Brule County, Dakota [S.D.]) 1883-1905, 1886-06-11
HON TO SELL uEWEIRY.
Women Said To Be n lard Lot to Deal
Xyifh

w INV 81 IL Nv u 4 ii Lot w IJSsi
With.
A Main street jcwelcr says that he
finds the ome a hard lot to dea,
with in some respects, while in others
they are very desirable customers. eff
q man buys a $40 watch and finds that
it gets two or three minutes out of the
way in course of time he comes back
and wants to dynamite the store. A
woman buys a watch for its looks, and
if it is five or ten minutes out of the
way she doesn't care. She would pre-
fer not to have it stop altogether,
though. Now and then a school ma am
comes in here and shows quite a mas
culine desire to have a good time
keeper, but she is an exception. Then
1t is hard for a woman to make up her
mind about a purchase anyway. sold
4 tine gold watch to y woman ycster.
day." continued the merchant, latter
she had been in certainly ten times to
look over my stock. Since she started
out IN her search she had been to every
store in the city. l know she had. She
was accompanied on her last visit by a
tti IL NV lO JSCb " lily NtICu.
She kept me all through my supper
hour, but CT course she didn't think Of
that and l was satisfied. Sometimes
we have to resort 10 little tricks of
trades. Two women ca,ne in here the
other day and said they had an hour in
which to buy o'clock for their pastor.
l showed them a beautiful French
clock worth S75. The price was about
right, but they couldn't be satisfied SO
easily, and were for starting Il on a
tour of inspection. took the clock to
pieces. showed them the works,
explained the mechanism. and cot
them so interested that they forgot how
the time was flying: the hour went by,
they did not have time to look further,
and were well satisfied to buy the clock.
The secret of successful selling is al
ways to be courteous and interested in
your customers. In no business is this
so important rs in ours in which sales
have to be carefully cultivated from
the first feeble nibble to the final bite.
Here comes a man now that | have
been trying to sell diamonds to for a
month" The door burst open, the jew
cier left his cosy quarters to meet the
visitor, entered into pleasant chat
with the would-be buyer, got out the
familiar casket and displayed its con
tents to the best advantage. Then he
leaned carclcssly over the showcase,
whistled softly, and gazed out at the
people on the street. But the visitors
part was not played so nicely, He
turned owe the jewels ~nervouslv, put
them on his iinges, took them oil. look
cd ut them in every light, twisted his
handkerchief in them. Then. as if
with sudden determination, he held up
4 ring, asked the price, criticised the
fit. haggled over the price 4 little. and
said he would take it. The purchase
was quickly made, and the jeweler
came back with u smile of triumph.
He paid 50 more for hat diamond
than | would have given it to him for
Il week ago" he said. ut almost
amounts TO a superstition with me, but
] make special efforts to sell. and at
good prices, on rainy days. Some days
we sell SO worth of goods and some
days $500. Rainy days, and some 9th
crs. are set down as bad ones for trade,
So ] exert myself to bring up the sales
if possible on the off days. We hang
out for a fair price if we can get it,
we take a low price if we must, but sell
we will. One sees a good deal of hui
man nature. for few things touch a
mans innermost self SO closely IS his
pocketbook; and few things touch his
pocketbook like a jewelers. line O.
@oods."-Sprtngfed Republican.