The Newberry herald and news. (Newberry, S.C.) 1884-1903, 1886-07-07
. TALKS :. BY FHE6WAY.
tesONH I,ICTs;A NJ, 9OsSIP - ht0R ROME
COYh hUATPTIuN.

Gc"S CM RTLUE.
&1s kNtana ,or rsaumbusss,,S dgsr.f.,s.- -,
''FtNS Aht-~Tba Erench sarnum .nu
sttifa'WasE-JsnaB'g B'geIo o " - Rapert GA SNs
.>i'dtan anna Canal-~,Xhy Htlao ,,SJon,ta ,,.,s
4sChembosd did r4ot Become yIxinx OF
srFEanSe~Tbo Division ,EsstsYeem ,tns E.s-
~ &ttilnists abu the O1lsantsts--A Chau,.
;@tfar fha Republic.
Was IT only an Ingenious advertisements
'Nonsiderir githat MIR. Pninoas L. .Barnum, OF
Copnecttont has been known for fifty years
.ormore AZ the Prince Of Humbugs, he proba.
bly, bad an ego TO businogs in allowing It to
he announced that he had suddenly died r.
gave opportunity, at all eyents. for, CORE IT.
dpg the msaht ement, ana kept the "a sme of
the veteran show Ri beforetha public.
rBarnum has been wonderfully suocess;nl
and has mover pretended to argue thu this
fortune which attended him was due TO nuy
remarkable talent on his part IN tho blog-
Tsphy which he published "before tho war"
and which was adorned with Nr, elab 1ra,o
drawing Ofthe pslatial hOms,whleh Ia osl!ed
"t1ranisfan,"be exposed fran ntly hts M otho1s
of working, and, II there was any humbug In
1t oil. 1t 'weB simply because the public
were unwilling to believe him whom he told
aho truth.
l heard Bsrnun lecture In London
moro than twenty-five years ago, aud re-
member TO this day ope Of the, aphorisms
with whioh his lecture was adorned. Ad-
verlia|pg az an art was then in its in.
fancy,and Barnum exhibited to the audi
ence, as a.Epeolmsn OF American Ga YER tislug,
q broad she OF Of the New York Herald the
whole OF which WAS, taken by a angle I'D YER
tiser, who blocked out tho page Ike n
checker-board,. and filled The alternate
squares with the single line, repeated over
and over sRNin, "Rcad tue Now York
Dredger" II wes euppnsed In England that
any one who. advertised 1T that rate would
he sure to. ruin himself. hut Barnum
planned to his audience that tho proprietor
of the DtedQer had become wealthy by last
suoh operations. The secret OF 1t he gave in
few words: BY advertising llborhily sud
peIssteDtiy you cen sell anything; hut II is
not worth while to advertise 'an nrt!ole
which is not az g0"d ns 1t purportB 20 be,
because tho persons who huy 1t oace
Will rot'bp 1t again. In this, according to
HR1Dum, lay the hole law OF advertising;
and who will pre' end TO aey that he is not
right. The big adVet tisers, who have acou-
mulated milllonB by apparently squnnder-
ing hundreds Of thousands OF dollars, were
succe ssful bacauas the article that they forced
upon the attsE tlOn OF tho public was we'll
worth st least, the money that they asked for
1t, even ifitwaa not everything that they skid
1t wsa. B0rnum himself, 1t should be renIsm-
bered, has been faithful 10 his own m AKIN.
1t Is true that there has been indntte dodg-
Ing emo deVising in attracting publlo att3n-
tion. But wha:ev everwas the p art'cular mQde
by which q person was induced to Rttoud
one OF Barnnms exhibitions. he was always
satil fed when he got there, because the ex-
htbttion was cheap at The prioe. SO Barnum
undoubtedly deserves the large measure of
success he has obtained, aud 1s perh Aps not
as much OF humbug, aftet oil, as many
other persons who are not honored with
Such title.
LesferB, the promoter of tho Panama Caual,
4 1s humbpR Of totally different variety
Perhaps the difference between the French
q man and the Connecticut Yankee Is that the
$%4crenchman believes in himself, while the
SaHkee has fash in his WORKS. .Lesseps
trusts 10 national pride and aspiration, ana
to the expectation Of enormous profit on the
part Of ntockholders, while Barnun's hum-
bug consists IN giving the people % full
dollars worth for q dollar, when possibly
they baye been led to oxpeot double the value
OF their money. Legseps is grand In his con-
ceptiona, and, when ho succeeds, his works
have vast effect upon the operations OF tue
whole civilized world. But there is less risk
undoubtedly, and more amusement, In tho
small Investments, on the part OF the oulti-
tude, which are everything that Barnum DC.
eireR.
sec that the Hon. John Blgeow, OF New
York, holds pretty much the Bame opinion
concerning the Panama Canal that I ven-
tured TO express in these columns some
weeks ago. Mr. Bigel0W visited tho, ,Is.hmua
at tho request OF the New York Chamber OF
Commerce. in response to the Invitation Of
M. DO LeRseps. The result of his inquiries is
embod died IN n pam phlet which Is nov In Its
aecond editicn. ..
Mr.. BIgelow 'deEcrlbes very carefully tho
character Of the work accom- plished nnd TO
be accomplished, together with the general
features OF the canal. and calls attention
to tho fact that 1t would be very mis-
leading to infer the cost OF the work re-
manning TO be done from the apparent cost
OF what has been done. Fully two.thlrda OF
the expenses already incurred are III the
form OF plant which Will involve no future
experte, except for interest ana deteriorA
tion. Yot after making every allowance for
the light derived from past experience, and
FROM the progress OF soionce. II stil req rires,
says n r. BlRelOw, y very 'Yobust faith to TO-
lieve that tho peneula Canal caa be opened
for navigation from nea to sea for an addi-
tIonal sum no larger than tho net proceeds
0ftbo now loan CT one hundred ono twenty
million collars which M. Do Losseps Is now
soliciting.
Dir. Bigelow says that II 10 no ionget
q queation, among engineers who have
visited the works and havo seen what has
already been accomplished, that with Buin-
cient means tho canal con bo built, ana
that, when completed, 1t can probably
be kept in order and operated for %
en- aIlor per cen1age of Its earnings than any
other artificial waterway in tho world. Mr..
Bigolow does not venture an opinion as to
the time when tho canal will be completed,
nor ar, 10 its total coat, nor as to the total
revenue It can corn, bat heygays emphati.
cally that 1t is fairly to be presumed that