Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1886-06-08

thorough merchants who iguore thess
warnings upon. the bulletin of life's
daily battles and crowd down hopeless
and helpIes to the inetitabie-te1
them of the big chances that always
lay under the hamer, they, (like the
heartbroken PfkkE) point to their
worthless Soos ats too late the day
is lost"
Precisely ten years ago Es besaii
anew our life struggle for success.
forty-two thousand dollars below zero
and without a solitary dollar-nos
even a name. In these eventfui
years we never looked backward, but
pressed onward with an ambitious
born of desperation until We stood at
the top-the old debts of honor OBJ
liberated dollar for dollar. If there
is one reader of these lines who had
touched such depth of poverty and
humiliation We commend TO his SteH-
ton the iron law that led us 10 tsfoml
ineuce, popularity and prosperity
that unalterable law was to buy cheap
and sci close and quick and turn
stock rapidly and keep it moving, for
the eloquent cash only-boiled down
in the two leviathans of mercantile
philosophy-unde nderbuy--underse
| AS sure as the sun will rise on the
morrow that rule will drive you to the
top. There was no sunshine or poet
ry or child's play in the desperate
battlcs-it would remind you of AL
exander among tile Iarl1ariaus-Co-
lumbus on the trackless ccsar--
Thomas Paine in the camp OF WASH
iugtou, at Valley Forge, With his
printing pres-a Missionary among
Cannibais-a true man against stik1
ing mob-it was uinety-nine against
one, hut it was the birth of a new,
solid, successful principle and it was
victory from the word "go"-and
what this writer and his heroic
band has done the reader. tinsEathed
and unscared full of pluc, and With an
iron, unbending will, may outdo, and
to n man of lofty ambition, there is
nothing like being the autocrat of
your native valleys and mountains,
Except to be boy again. s.,.,l.
Yes, that beats it all day long-bds
success is a grand thing. 10
Great master of Heaven How
that little word has haunted the de-
tested iegions of fate; how it has
thrilled the hot blood of ambition, and
how It has lifted from the lowly, the
great big HSfnes that illustrate the
power, the force, the giant lever
they call it undaunted resolution
Poetry names it Pluck; Piety calls IL
Providence: the Iowly, Luck; the
gifted, Genius ministers, Mammou.
but in every day life, the cold steel
fanguage In plain English is, Gaslf
before delivery every time. 1T
History often repeats, our little
Church street enterprise, finder the
iron law of money down, has in ten
short decisive years outstriped proph-
ecy, and the record stands without
parallel; and in the dozen years which
still lay between this mile post and
Greenwood, where the dead Stohewalf
Jackson of the cofcern, Bob Jones,
looks odt Upon the old ocean in his
last dream1es sleep-the writer and
his generals vii try. hard to settle the
question, that Cash is the true system
and that King Credit is d0omed..v
SUGGEST How few attain it'll How
ttiany perish in the desperate. strug-
glesi Where are the feH4--janraf,
Stewart, Ciafin, Bates; Tefft, Dun
ham, and dozen others have stamped
their indelibIe record upon the bright
est pages of mercantile fame, what
unnumbered hosts of mediocrity hay
been swept down into obIivioni---.
What regiments of chivalrous and
cultured sons of genius have been
driven into annihilatien by credit bar
i1afism-among them men whose lofty
ambition was virtue itself, whose un-
ering Judgment and talented adorn-
ments surely deserved kinder re-
ward: men who knew the ,bdsftiess
alphabet from alpha TO omega and yet
knew not one omDipotent force OF
that little pulvetizer MOI but, with
big heart fuI of faith, would deliver,
rot G. D. d. or (better stilD Cash
Before Delivery, but upon unlimited
time, Mastering the final day when the
Bluchers of net spot cash would
crowd upon them the irreparable dis
aster of Appomatoxl ..f,.
Assured by the splendid and rapid
strides of the past year, the Leader
and his Lieutenants renew again their
pledges of personal attention in the
matter of real merit, and bottom VAL
ues; and as we lead in the race, il is
our desire that you shonId keep fully
and fairly abreast, placing quick,
close honest profit-and one price
only-upon your solid, hard hitters
that no competition can approach.
Looking back over the ten short
years, the wealth and power and
beauty of these two talismanic words
'-Underbuy, Undersell-beeame our
religion, but in satiable ambition WAS
the intense circuIar-saw that cut
through impossibiIities with the un-
concern of men who knew by bitter
experience the meaning of defeat,
and who had once tasted of that other
subIimer stuff-SUCCESS.
Upon these pages the reader vii
find our departments, our values, our
buyers and salesmen, our terms and
conditions. and our references, 70