Springfield globe-republic. (Springfield, Ohio) 1884-1887, 1886-09-13
PHOTOS IN COMM ERCE.
THE VARIOUS USE OF PHOTOGRA-
PLY FOR BUSINESS PURPOSES.
Pictures of Merchandise Which Are Car
ried In Place Of samples How the

Pictures of Merchandise Which Are Car
ried In Place Of Samples the
Pictures Are Taken-The Process OF
Ph pto- Engraving.
Where do you think that stun is 90
ing; SAID a prominent furniture manu-
fac.urrr to a reporter as he pointed to "A
vaniOad of handsomely upholstered
coucaeS and chairs.
"To some retail furniture store sup
pose
Not they: a new design in our lin, Is
like fashionable beauty. as 80 III "a it is
properly made up il goes to Huve its pict-
uTe taken You woudu. think that our
yearly outlay Tor photOgraphing fnots up
4 int four figures; but mustn't complain,
+ it'- u good deal cheaper than the old sys-
tenn.
Our whole trade outside the city is
done by means of photographs. Each one
OF our drummer> carries a vali>e full uI
the finest pictures that art can produce.
We also furnish customers with copies
when they desire them. or course each
season las its novelties, when new mega
! tIVes must be made and The obsolete ones
thrown aside
1T is strange that the photographer
does not come TO your place to do the
work. 1t would surely be better than
cartiug around such heavy goods"
Il Thought 50, too, at one time, but il
wouldn't work. HIS place is much better
adapted for the production Of fine work III
his Inc, and as good photographs m.kr
thousands of dollars difference To u- in
the course OF year we always send them
to him now"
as photo. raphy much used for business
purpose>;"
YES, indeed: and It's convenience and
CheapnesS, compared with older meth
DDS, are being better recognized every
day. Go up To our artists place and you
Will open your eyes.
MAKING COMMERCIAL PICTURES
Formerly nearly every photograph gal
lery did some commercial work, said the
artist, after the usual introduction, "us-
ing the same lenses as for portraits, but
now there are three or four establish.
ments in the city especially adapted To
this branch of the business and with ap
paratus and lenses made for photograping
inanimate objects only. The two branches
are now quite distinct, each requiring
special training and different appliances.
Our main work Is pictures Of mer-
chandise, which are carried in place OK
samples, or from which catalogue cuts
are made. We do a great many outdoor
views of bridges, houses business blocks,
monuments, public buildings, and inter
iors. We often have comm isSions from
private detectives or from the authorities
al tne city hail. We also turn out a large
number of architectural drawings and
sun pictures But come into the Operat-
ing room and see for yourself"
This was large, lofty room, rooted
with glass and protected from the glare
of the sun on all sides by skillfully ar
ranged curtains. Ii contains a most !
heterogeneous collection of articles, and
could easily have been mistaken for an /
auction room or second hand store. Fur |
niture of all sizes and shapes, stoves,
boots and shoes, clocks, screw presses, |
china, glas sware, plaster cast, safes, re-
frigeratOrs, musical inStrumea ats, electro F,
plated ware, trunks, etc, lay scattered /
about in confusion. This room also con |
tained several large Photographic cam
eras with lenses of different sizes and |
platforms upon which TO properly pose |
the articles to be photographed
The next room was also large, but |
seemed bare in comparison with the last. !
Here the process of photo engraphing |
was carried on. The proprietor illus |
trated the different stages of the process /
as follows:
PROCESS OF PHOTO O-ESGRAvING.
"A negative of the engraving or drawing !
TO be repI esented is first made in the ordi-
nary way with the camera. \ perfectly |
clean plate of glass of the proper size is .
taken, and gelatine, which has been Sensi- |
tized with chemicals, is poured upon it. !
The negative is placed in contact with the |
gelatIne, and bOtn plates are then exposed /
to the light After the exposure has con /
tinued proper perioi the gelatiniZed /
plate is washed in clear water, the parts |
which have been affected by the light are
washed away, and the plate is the II per
feet fac-simile in relief of the original neg
ative-in short, the negative on exposure
acts upon the sensitized gelatine just as
the sunlight acts upon the nitrate of sill !
yer on an ordinary prepared plate. The |
gelatine Is then hardened by a bath OF ,
alum, after which liquid plaster of paris |
is poured over 1t When dry it is ready |
for the electrotyper, VINO from this plaster .
OF Paris mold produces in the ordinary
way a cut ready for printing"
In this room also designs were trans
ferred to wooden blocks for engravers at !
a cost which was fractional as compared |
to the expense of drawing by hand.
On the other side of the establishment |
was the printing room" No Hoe or
Bullock" perfecting presses were at work.
in their stead "Old SOl' was willingly !
doing his part. 1t was sunny afternoon,
and the work was progressing rapidly
Some large architectural trarings were
also being exposed.
"Tracings Of all kinds are done by sun
photography" said our guide, without
using the camera A sheet of plain white
paper is coated on one side with salts of
iron. When dry it is fastened to a board,
and upon it is placed the original design,
drawn on tracing paper. 1t is then eX
posed TO the light, and in about twelve
minutes the marks Of the tracings are
transferred to the coated sheet and appear
in white lines, the remainder turning
hght-blue, as you see. From a single
tracing we can make any required num-
ber of copies. WHAT are termed solar
pictures are produced upon the same
principle. They are simply enlarged
copies of an original portrait
peace in the family" You can enjoy
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family by keeping DR.. Bulls Baby Syrup