New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1886-06-14
EVILS Of WINDOW ApVERiISIAd
OPINIONS OF THEATRE MANAGERS.


THE MOVEMENT AGAINST LITnoGRAPHs, BEGUN IN
CHICAGO. APPROVED HERR.
disnotch from Chicago was recently printed
as.ertng that after August the principal the
aires OF that city will abandon all manner OF WINDOW
advertising. and thus rid themselves OF the ne" oil
distributing free tickets to ply for the display OF 'no
graphs by storekeepcrs Ii il calculated that h acoD
on tho par, OF he viii cut OF on an aVefaSe
5000 "dead-htais" week. TIE statement attracted
some attention among maDagers in this city and formed
a centre around which great deal OF theo'A'"-
clustered As general rule there appears 10 oe Only
ore opinion regarding the matter, anu that is that II IL
is possible 10 carry out tne ''"''"'
In It's entirety, IL Will save an I'M
rpense amount OF money to Chicago managers
IN this was added the If the same thing were
attempted here it would probably receive the eordia'
suppor. % all NewYOrk managcra IL must oe re-
membcrcd however. that experience has repeatedly
taught that TO induce theatrical managers to move as
unit any question affecting their business INTERESTS
is almost an impOssiblity.
When many years ago, at n time when photography
was to Il great extent undeveIoped arr. some mana
ger ssgacious than his nsghbors resolved to linz
press this form of into his service he looked
around for the cheapest and most desirable way OF dis
playing hs colored pictures They were too expensive
to be posted walls like the coarse woodcus which
had up to that efficient service and the snop
window offered itself almost perfect means Tor
accom- plishing the desired end Inc storeKeepers
were glad put pretty picture IN their windows anu
stray pass put them in highest good humor Inc
scheme worked well both sdes. Now all THIS Is
chang ed Every theatre down to the smallest variety
show has its Autograph OF generally less
artistic merit I'm the window OF every barroom In the
city, The occasional free pass has grown into regular
payment for window space by means OF special tickets
and lately there have sprung into existence many places
where these tickets be purchased by any one Tor
fractional part OF the regular price. OF aS
The nm aln
But hand has been stirred 70 Improve mates.
what his ncichpors do, that docs edch nIdhd<el
FEE, himself compelled 10 do also. and no one
cares to boil the cat" OF al the managers VINO were
seen on Saturday there who did not depore
the present system. A NJ. Palmer, for instance said
he had for some time been reducing ths mch" OF
advertising far as the Madison Square Theatre was
concerned. 49,,
merely use." said he. "a painly-printed bill set,
ting forth The title OF my attraction, anu not many OF
those The trouble that Will lie found III chicago nov"
ever and New York among the socailed combina-
companies These people have laid out many thousand,
there nave Indeed, been instances Of shows which
relied more their Autographs than their
o6Isc. when told that all tins outlay must go
Tor nothing. However, should be glad to see anythns
done winch would reduce the measure OF the evil But
a. nowadays the manager OF good attraction relies
newspaper than photographic advertisement the
MIR Afonson. OF the Casino. said: al don't think
this window dverising produces eturn commensurate
with the outlay. adopt every means We can to pre-
vent the being sold to outsiders but
no plan worAs satisfactorily believe much more III
newspaper than IN any other form OF ADVERTISING
b. d. stevens. Mr.. McCaurs manager. said: II thlnk
myself that window advertising Is Vastly Overcome
and as far l tell We lose more tran we
make on It, When 1t was comparatively move. .
Every window is SO full OF rival theatre bills that the
passer-by pays attention To them. and ne wants
the theatre he looks In the newspapers lot tue
regular advertisements out West, too. enterprsinS
firms OF tObacconlsts and patent medicine men nave
struck in line They get up a picture
which closely resembles theatrical poster ana the WIN
dows are with these ana are left out ID IN
cold The only trouble is that combination OF man
ayers seems able to hang together ior nix NOUNS, n
1t is no for to try to work alone III thls
respect ,
Mr. Dunlevy. OF the Little Tycoon" said g am
down on form Of advertising. and II the Chlcago
managers carry out their Intentions shall nope 10
see the movement spread 10 New Orh. IL
would save managers mere thousands ol dollars,
OF course there Is class of shows which Is bonented
10y these autographs circus or minstrel show iof
stance opera the legitimate theatre he} are
useless believe thoroughly IN tue newspapers ana
in them only. Litbographs are for those VINO cant
read al a clasa which does not dement, US a
particle" 49,. o,,,,
ions from points Of view and ii wa, eVluenl
that would not be d1cuit TO duplicate III Ne"-ioEA
n al foot Chicago.