The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1886-06-23

SELLING JEWELLERY.
rccuIiaritics OF Customers That low.
elicrs Have 20 Dcni with.

EccuHarftics OF Customers That Jevv.
oilers Have TO Dcnf with.
Main street jeweller says that no finds
the women hard lot to deal with in soma
respects, while in others they are very de-
Urable customers. "If o man buya o $40
watch and finds that IL gets two or three
minutes out of the way in course of time he
comes back and wants to dynamite the
store. A woman buys watch for Its looks,
and II IL is Ave or ten minutes out Of the
way she doesn't care. Sho would prefer
not to have Il stop altogether, though. Now
and then schooima'am comes In here and
shows quite masculine desire TO have o
good time.keeper, but she Is an exception.
Then 1t u hard for woman 10 make up
her mind about purchase anyway sold
fine gold watch to woman yesterday
continued the merchant latter abe had
boon in certainly ten times to look over my
stock. Since she started out on her search
she had been to every.store in the city I
know she had. She was accompanied ON
her last visit by male friend, who advised
for my watch She kept mo all through
my supper hour, but of course abe didn't
think Of that, and was satisfied.
Sometimes we have TO resort to little
tricks Of trade. Two women came in here
the other day and said they had an hour in
which TO buy clock for their pastor.
showed them beautiful French clock worth
$7o. The price was about right, but they
couldn't be satisfied SO easily, and were foi
starting out on tour of inspection. Itook
the clock to pieces, showed them the works,
explained the mechanism. and got them
80 interested that they forgot how the time
was flying; the hour went by, they did not
have time TO look further, and were well
satisfied to buy the clock. The secret of
successful selling is always to be courteous
and interested In your customers. In no
business is this so important as In ours, In
which sales have to be carefully cultivated
from the first feeble nibble to the final bite.
Here comes man now that have betn
trying TO sell diamonds to for month"
The door burst open, the jeweller left mia
,osey quarters to meet the visitor, entered
into pleasant chat with the would-be
buyer, got out the familiar casket and dis
played lite contents to the best advantage.
Then he leaned carelessly over the show
case, whistled softly and gazed out at the
people on the street. But the visitors part
was not played so nicely. He turned over
the jewels nervously, put them on his fin
gers, took them of, looked at them in every
light, twisted his handkerchief In them.
Then, as II with sudden determination, he
held up ring, asked the price, criticised
the fit, hnggled over the price little and
aid he would take II. The purchase was
| quickly made, and the jeweller came back
with q smile Of triumph. He paid % more
for that diamond than would have given
II to him week ago." he said. " II almost
amounts to superstition with me, but
make special efforts TO sell, and at good
| prices, ON rainy days. Some days we sell
| $40 worth Of goods and some days $500.
Rainy days and some others are set down rs
bad ones for trade. So I exert myself to
bring up the sales II possible on tho off
days; wc hang out for fair price il we
can get II; we take low price If we must,
but soil we will. One secs good deal OF
human nature, for few things touch mans
innermost self 10 closely as his pocketbook,
and few things touch his pocketbook like q
| jewellers line Of goods"