Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1886-11-09


popular and prosperous to the dead
and buried. 1t will be worth a whole
year of your precious time to walk
through the busy whirl of the progress
sive prominent cash concerns, a few
years back unknown, to-day millions
aires, all coined from the two Words
underbuy, undersell, clincbed by the
steel rivet, cash before delivery"
1t will be worth more to you than your
money to see how it is done upon our
principles. Walk through the ware
rooms of the dead merchant princes
Stewart Ridley, Lord & Taylor,
Macy-it will be rs if you had been
permitted to look for a moment upon
the unfathomed mysteries of the great
hereafter. You must remember that
these mercantile metaphors once
walked up and down these busy
haunts penniless, with nc capital ave
that heaven-born stuff, pure pluck;
and you know they bid farewell to
this world away up in the millions.
These lessons will indellibly imprint
themselves upon your after life-wiH
convince you that your unanswerable
batteries of real solid values will COM
mand the town and country for miles,
and will crown you whilst yet in your
early prime, as monarch of your native
mountains and valleys. One single
hour in these vast warerooms of auc-
ton values will sober you on the
momentous issue of buying; will dis
close to you the great secrets that lead
to wealth. 1t requires q vast amount
of moral courage, mixed with horse
sense, to place one close profit on
everything alike, but before this must
come the rare Judgment and know
ledge of how and where to buy-the
solid values that must adorn your
crowded counters, for you must have
the genuine bargains to command the
whole trade of your place-not alone
your share of it, but all. Your temp
~tations must be beyond the reach and
range of competition. As to time
concerns, King Credit will take care
of them. The tell-tale handwriting
on the wall stares them in the face,
every hour telling of final, inevitable
destruction.
What chance, in the name of
ilClNCh1 WIN tllNAL IObE q
tocratic quotations, when brought into
the glare of this honest, earnest and
unanswerable logic, these silent, solid,
stubborn and matchless figures that
will not and cannot lie.
The opportunity to place our sam
plies before you is earnestly solicited,
confident in u anticipations that the
forcible impressions made by our
Special Leaders, our tremendous ag~
gregate of auction bargains, no less
than the avalanche of gigantic jobs
from crumbling, weak and wavering
credit rat traps, and " broken-wind-
ed, - % unlimited" marble palace egg
shells, will at once and unalterably
fix your resolution to change your
destiny upon that basis that sem
Stewards name ringing around the
world, that power that kept under his
iron will that magnificent army of
competitors who wavered aud quailed
before the almighty dollar.
1t will not need the silent and SUBJ
tie and honest philosophy of truth to
convince You that at Head Quarters
your profits are shaped, and at home
NOul ohSSCoo 10 aCAo Stt IA NACAA
you are able TO place before your
patrons an array of figures that will,
as surely as the sun shines, choke the
life out of the antedeluvian, high
toned but high-priced advocates of a
barbaric system who trade, prestige
and power disappear like snowfiakes
under an April sun.
Money is the lever that will unearth
for you that now hidden Diamond,
Success-it is the power that will
place you head and shoulders above
your compeers, and, instead of lead
ing you along the quagmire Of the
low lands, will at once plant you upon
the shining heights that command the
plaudits of your patrons, and the adj
miration and respect of your COM
petitors-wearing the deserved and
enduring DONORS of final success.
Integrity is the vital spark Of conn
mercial life, Brains the big cog wheel
run by the tireless steam engine, and
Cash is that earnest and solid stuff
that will buy anything on Gods green
earth. Behind these lay the reserve
force of an unconquerable will, that
conquers all things, and an ambition
like Alexander the Great ut Perse-
polls, looking in vain for new fields of
triumph. Still in the brain Of the
smartest of merchants there turks a puzzlera s
TO where N get at the bOttom-wbere 70 pick
up these giant leader that render men sudden
~ prosperous. Scattered over this vast c0un-
try are thousands of merchants b buy ut
third and fourth hands. leaving scarcely an
edge for profit hence the duplicated PROFITS
keep them down or destroy them. This large
class OF buyers generally have the live metal
10 plank down on the spot. To these-~and a.
well as to every house that buys for Cash. WHO
desire 20 save the heavy Intermediates prOfts,
and buy direct from Head Quarters, where
every item upon our bills Is sent for your con
sideTatiOn or appreciation. this price list IL
sent, and IL an invitation that no business man
can afford % escape him in these deys Of close
and cutting competition. Kindly eOmpare with
your blll-beads marked 30 and 90 days
Professor-Why does a duck put
IFS head under waterf