Fort Worth daily gazette. (Fort Worth, Tex.) 1882-1891, 1886-01-03
THE GAZETTE. FORT WORTH. TEXAS. SUNDAY, JANUARY 3

and domestic, the state news, a full
local report" ETC., which, the Examiner
says, aIs the demands on a"yillage news
paper.o T6c local patronage Of no town
In the state will justify more than the
daily local news and just enough "tele-
graph newsr TO whet the popular appe.
ttte in that town for more news; and If
the local pap.r should attempt 70 supply
that demand Il would be forced into
expenditures far In excess Of its
local revenues; this would result In fail
urc or an effort TO obtain outside PATRON
age, and such effort would, in its turn,
demand additional expenditures aud a
large cash reserve, for success comes not
quickly, especially Il there be established
competitors 70 meet 10 the same field.
There is no middle ground for a Texas
morning daily to occupy; they must either
give local news for local patronage, or
general news for general patronage, and
the iournal chat essays to be little more
than a "yillage p0pern and little less
lhan a "city paper'is merely doomed TO
failure--it IS only question of time. a
daily newspaper in Texasmust either con-
tent itself with a local patronage, bounded
by the corporate limits OF the town In
which it Is published, or seek patronage
outside. II II attempts to be more than
"a mere local newspaper it must
have more than local support,
aud whenever it seeks this OUT
side patronage, ii enters upon a
Gcld strewn with the graves Of the many
who had gone before. The held Of Texas
morning journalism is not full no field Is
fun TO him who has tbecourage to attempt
and the money and the energy and the
brains and the time aud, above all, ne Ia
cation. But when the local daily sighs
for broader field and wider scope, 10
should take pause People at home buy
papers and insert advertisements for sweet
loye's sake and for pride's sake, but not
the outsider. lie wants his nickcls
worth, and lac wants his paper earlyiu the
day, and he wants a pcper better than the
one he has been buying. a paper that
viii sell at home will lot sell outside, and
to secure outside patronage enough to
justify the effort to be more than local
requires a vast outlay OF
money ptlcss energy 'newspa-
per sense" in every department
aud timG; and, underlying all these essen
tials, nsust be distributing facilities. Tm
GAzErrE wouldn't be the paper it Is
ninety days II printed at a place from
which it could not reach the people
promptly. Speedy delivery Is an essen
tial as absolute as white paper and type.
The railroad schedule in Texas ls potent
factor in determining the fate Of the daily
newspaper, and any effort 10 build up "a
prctenti1us morning journal In town Of
limited railroad lncltics, or IN town
where the schedules do not permit an
early distribution, is financinl folly and a
waste OF energy The hest new spaper IN
The world could not live and maintain It's
excellence 10 any town 10 TcNas without
distributing facilities that enabled the pa
per to reach tho public early and thus
command outside support. Any effort to
attain more than local patronage
must have AL the requisites uamod, or
failure is certain And, with all, failure
mny still result heCa1se of n competitiOn
strongly intrenched
The abnormal condition Of the daily
newspaper business Of Texas Is due to the
rapid growth OF the state and the hopeful