The San Antonio light. (San Antonio, Tex.) 1883-1886, 1886-12-20
JOSKE BROTHERS.
A SQUARE HOUSE. DOING A SQUARE
BUSINESS IN A SQUARE WAY.

DTOs. nave nalnthineu tnetT position AT
the head Of the dry goods and clothing
houses Of this city. For the eleven
years that they have done business in
San Antonio they have kept intelligent
ly alive to the wants Of the people, and
each year has seen little advance upon
Its predecessor. They have aimed
to give direction to the public taste,
as we'll as to crafty 1t. and have there
fore kept fully abreast OF eastern dealers
In their Introduction OF latest STYLES,
new patterns, and all novelties properly
belonging to their business. One fea-
ture Of their business has been to make
II speciality OF every department, devo-
ting as much attention to each
as though that were the particular
line of which they were making speci-
ally to the exclusion OF all else. BY this
means their stock Ia always fully assort-
ed and customers assured OF the very
latest styles and patterns In all depart
ments Of their trade. with resident
buyer Mt No. so Broadway. v. Y. they
are constantly supplying their counters
with the last importations and the new
est home manufactures. Building up
their business solely on its merits, and
expecting to hold their patrons by deal
ing honestly and literally with them;
more DESTROYS of n reputation for strict
integrity than for anything else. by sell.
ing the best goods ut the lowest prices,
they have established h reputation which
Is nguarantee to their patrons thar goods
are sold at bottom prices and rs repre-
sented.
Quick TO take advantage of every
change In the market for the benefit of
their customers, content with quick
sales and small profits, always on the
look out for some good thing for their
patrons. never losing sight of the fact
that their interests and the interests OF
their customers are Ole. Joske Bros.
have demonstrated the value and sound
ness Of their business principles by
eleven years OF constantly increasing
trade.
CHANGE TO CENT.
For some time Joske Bros. have heen
considering the advantages lost to their
customers and the purchasing public Of
this city by the practice, SO prevalent In
the southwest. Of refusing to make
change for any less amount than live
cents. Under this rule of trade, every
purchase Of the value Of l2l
cents must be doubled, or the
customer loses, being compelled
to pay 10 cents for the half Of % ceGts
every time n purchase Of that value Ia
made. Believing that this custom was
one more honOred In the breach than In
the Observance. and that 1t worked hard
ship TO buyers OF goods In small quanti-
ties, JOske Bros. determined that this In
Justice should not continue, In so far at
least as their customers were concerned.
They accordingly sent to the east, and
having supplied themselves with one
cent pieces In sufficient quantities to
make change, Remarked all their goods,
and last week made their new de-
parture. They have deserved well Of
their customers and the trading public
BY introducing the lone cent" piece in
10 business, ana VIII no doubt De mere.
s,ora oS Son,hsrn rarss o" "'
49,, 'y,vs von ,,,,s,,vss
~"
,Joske bIos Dry 1oous anu Ciotnlhg
House ~ most ausahtaBeoueiy arrangea
,or tne.r nHuehse business. Tvs uouole
Iionu OF ooIeet on alamo street 10 prac-
uoa,y an open ,ront, anorunR ngIess
anu ekIess y. al PoIn's anI preventing
.nn. conius'" !, anu JAN ,nc'uen. 10 oiul.
nary rAne' Iher ouIIuing runs through
70 Losoya street, On wn,ch ~ m IN CON
mou,ous en,rance, anu .ne Z,tV Ieet OF
noor,hs room ~ sr as ,noIoueniy uuIiAeu
as 10 poss'ole. me stIloles, eoonoiny as
20 space mas oeeh preserVea' consistent
MN .ue convenience VI customers.
mm,e mere 70 mo' squa'e 100, ~, VI wass ss
s n any ,@, pa'ions y. .ne "ouee
mhu no o!nhcuI,y I'D makIng tne'I way
tnr0ugh ine eiegant a-sortmehts on
survives anu counters, anu masking 'nelf
,mrspec,'ons IuoIousn anu compie.e
hue ne n sa.e' t" well sn.ea .n nbieh
Tue open rom, through Tue rear, wh,cn
practically an immen sew window, and
ID