The Delaware ledger. (Newark, Del.) 1879-19??, 1886-10-23
WANAMAKERS.


peculiarly situated. We have
the largest and most intelligent
trade in Grape and other dress
stuffs, especially black we think,
in the United States. If we
ourselves knownothing
land that is true) we have ex-
perts who know as much about
it as anybody notin the makers
secrets.
Grape is a secret well kept.
We triedto tell you alive knew
about it some years ago; and
merchants all over the country
took up the subject and SEEM
ed to think we knew all about it.
Then we asked Courtauld the
maker please tell us whatever
you are willing thepublic should
know about your crape;' and
he snubbed us snubbed his
best customer snubbed the
merchant who tellsyo the I'M
handsome truth (unhandsome
to you but precious as money
to HIM that nobody knows
about Grape enough to allow
him to buy it in any other way
than almost entirely out of con-
fdence. Confidence whatdoes
that mean? Why, that Court
auld, makes the Grape for the
world, experts and inexperts !
He snubbed us. We had to
take it as if we liked to be snub-
bed, and go on buying his Grape
and getting snubbed again if
we ever presume to ask his
lordship that proper business
question because we don't
dare to buy another Grape than
Courtauld's-we don'tdare be.
cause with all our experts we
don't know enough to buy Grape
in any other way than out of
confidence.
We don't like to be snubbed.
Wed drop his Grape in a min
ute if we dared.
Our business is to sell the
best. We know enough to
know what we don't know. We
don't know Grape we'll enough
to go into the market and buy
by looks and prices. We buy
by the make; and SO do you.
And yet we look at it closely
and turn it over and feel of it
so do you-when buying.
Queer inconsistency That's
the way with the world. We
know and we don't know. We
get on gloriously when we don t
pretend to know what we don't
know. We founder beauti-
fully when we pretend to know
it all. And SO do you.
But of Courtauld's Grape for
three-quarters
Four-quarter Grape from
$l.25 to $3.50. Six-quarter
Grape from s., so to 81.
Just these two; no more.
} We have the very same grapes
at full prices. There are hun
dreds of women who will not
dare to buy at three-quarters
even after all we have said
who will buy from the full-price
pieces. That's their privilege.
There is a store in this city
that goes SO far in trading on
this ignorance we have plainly
confessed for ourselves and told
OF Tor you as to put a Clancy"
i price on the costliest Grape, Wis,
= $I4 a yard. We sell that Grape
3 for SI2 and our profit on it is
+ large it ought to be large on
e stuff of the highest extrava-
r gance.
/ The point we make is the
3 fact that all the buying Of Grape
1 is out of confidence or hap-haz
ard, Buy, therefore, Court
auld's and buy Of a merchant
: who has some stake in his bust
r ness, who tells what he knows
G about his things and stops.
/ We wanted to stop righr
t there ; but this has got to be
added. You want to know why
r we are selling these particular
r pieces of Grape for three-quar
tiers. Because we bought then
so? Why did the maker sci
= them SO? We don't know
We can make a shrewd guess
: and we rather enjoy it: W.
guess he has made too much
). and we guess he has lost some
It trade to Priestleys and Lupin''
silk-warpnun' s-veilings. Priest
Y ley and Lupin don't snub us