Delaware gazette and state journal. (Wilmington, Del.) 1883-1902, 1886-07-01
Rauataakfr's.

while now we begin with a
large fresh wholesale stock;
unlike in another wayne are
looking forward not backward.
We see a better embroidery
trade than we have ever had
in sight or in mind. We must
tell you how.
In the midst of the season,
with all our arrangements
made beforehand, we have
undertaken this additional
enterprise. What could we
say to give it more import.
ance The man we ought to
have met some years ago is
the man. His goods are the
goods, Wen tell the whole
story Of how it comes about.
A Swiss embroidery.manu-
facturer-he it was who spoke
that sentence we quoted the
other day; Straightforward
dealing Is tie highest business
mteMgcnce--what a man he
must be to have made it You
shall hear what he did in his
business years ago.
The bleaching Of Hamburg
embroideries wasn't satisfac-
tory. They were either yellow
or rotten or both. The fault
was in bleaching. The en-
broidery-thread is waxed and
more or less soiled. The
piled.up-threads required a
severity of bleaching that
threatened the fabric. Could
the proper white be got with
out impairing the strength of
the stuff The Swiss bleachers
said mo- and the industry
stood in danger. The value
Of Hamburg embroidery lies
in its strength. If it isn't
strong, what then F? Again its
decorative availability lies in its
being part Of the garment it
is made to adorn. If it differs
in shade of white, what then ?
The practicability Of the whole
business depended on getting
as good a bleach on Hamburg
embroideries as it got on mus
Inns and cambrics and other
white cottons. The Swiss
bleachers said it couldn't be
done. The Swiss embroidery
manufacturers thought it
couldn't be done.
But here is a man who
didn't give up. That brings
to mind another saying of his.
Il look to the consumer. |
care nothing for wholesale
merchants or retail merchants.
! | want the person who uses
! my embroideries satisfied. |
shall hear of it.
He went on his travels in
: search Of a system of bleach
, ing that would whiten pile Of
; waxed soiLcd thread without
5 injuring the delicate fabric it
was wrought upon. To make
a long story short, he found it
E at Nottingham, England.
. John Renals, the leading
a bleacher there, against all the
2 traditions of Englishmen, made
! him welcome, supplied the
. plant for a proper bleachery
and went over to Switzerland
J himself to see it started.
llurrah for John Renals |!
A year or two or three ago
we got together and printed
all we knew about Grape and
sent it to Courtauld, whose
. Grape we sell; and we asked
$ politely: please tell us what
Q ever more you are willing the
! public should know" and what
|, do you think they told us !?
{ Substantially "None OF your
business T The other day
: we made a like request about
1 that English waterproof serge.
{ The makers representative
. wouldn't utter a word, not a
: word So afraid of letting
I their secrets out Hurrah for
John Renals, the Nottingham
l bleacher.
And SO by one mans per-
sistence and another's gener-
I Gus hospitality the Swiss en-
: broidery-industry got its foot
: hold, and you the advantage
> we tell you of to-day.
Before the day of the Swiss
machines a similar embroidery
was made by hand, one firm
: in Scotland employing more
! than a hundred-thousand
womenmakingit. This stopped
that by putting prices down
! below the reach OF hand-work.
Scotch women have turned to
something else. Swiss ma
chimes have taken their places
in embroidery. Prices have
dropped TO les, than halt.
1t seems to us a happy hit