River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1886-08-26
A BRILLIANT SUCCESS.

The White Sewing Machine Company's
Series of Daily Receptions---A Wonder
fuI Art Exhibit.
st. Paul Pioneer Press, Aug. 3, 1856.
Nothing is more pleasing than to
chronicle the story Of success. In the
ladder Of commercial life there is but
one top round. There is always a top
most wave of public favor. In the
Sewing Machine field the "White" is
safely and surely perched on the high
est crest of public opinion. Nothing
could more fully and firmly
demonstrate this statement than
does the unparalleled success at
tending the exhibit of "l1ousehold
Art Decorations" now in progress at
the Company's saleroom, 1874
Wabasha street, corner Sixth. This
Exposition of decorative Art" has
daily attracted throngs of people in
every walk in life, and nothing could
more strongly emphasize the fact that
the White is the choice of the people
than does the great popular run which
has attended the series of daily re-
ceptions and exhibit of Sewing
Machine Art Work now in progress ut
the central Office and salesroom of the
White Company.
But brief mention can be made of
the many beauteous things on eX-
hibition. There is 50 much to describe
that a visit in person is all that will
afford correct conception of this
colossal display. 1t would not do.
however, to torbear passing notice
of the pictures in col0rs. "Pharaoh's
Horses after the famous painting bv
Rosa Bonheur, and Maternal Care
or the Leopard Family. These are
marvellous in force of expression del
icacy of shading and perfection OF out
line. One can almost see the painting
of the noble steeds or the deadly spring
of the Leopard rs you disturb her little
ones in their play. That human skill
should have invented machinery cap
able Of so closely initiating the artists
brush that il is almost impossible at
first glance to distinguish between the
work OF the great masters and the
work OF the White Sewing Machine, is
really wonderful.
A pleasant hour can be spent with
profit in a study Of the many decora-
tons shown. The Curtains, Spreads,
Banners, Porticres, Toilet Articles,
etc, in arasene, tinsei, chenille silk,
gold thread and other materials, arc Of
surprising excellence in execution and
in artistic coIorings. The constant eX-
carnations OF interest and surprise at-
test the deep impression made on Wis
itOrs who inspect tine articles on eNhib-
ition.
The Company show in handsome
frame OF plush and gold. the highest
award OF the 27th Annual Minnesota
State Fair Sept, I8S5-For Finest
Display OF Household Art Decora-
tiorS." As tins is the very finest class
OF Sewing Machine work of which a
machine is capable. this award is most
valuabe-re representing as it does the
Highest grade of perfection in Sewing
Machines. That the white" should
have been so hon ored in a competitive
test where almost all work exhibited
was of the decorative" class is not
surprising when the matchless quail
ties of this celebrated machine are
considered. Another emblem of VIC
tory for the white" is also conspicu-
ously displayed The Gold Medal of
the Catholic Orphans Society voted
to the White as the most popular
Sewing Machine in Saint Paul.
The career of the White Company
has been one of steady progress.
Noted for square dealing, lirst-class
goods and energetic endeayor, it is but
lifting that in St.Paul and elsewhere in
this Northwestern land the white
should be universally recognized as the
king of all Sewing Machines. In
modest manner, characteristic of the
man, Manager Schooley says, The
world is ours on sewing machines
and judging by the tangible evidences
of success abundantly at hand the
gentlcman's claim would seem TO be
fully verified.
In referring to the above comment Of
the Pioneer Press, it gives us pleasure
to note the deserved success OF this
company. They are enterprising,
active, energetic and honorable, and
above all they have machine which
commands business owing to its
superior merits.