Little Falls transcript. [volume] (Little Falls, Morrison County, Minn.) 1876-1894, 1886-02-26
JOURNALISTIC CHANGES.
"A Liberal Advertiser and Remarkabl,
Shrewd PubIisher.

| "A Liberal Advertiser and q Remarkably
Shrewd Publisher.
From the Turf, Field and Farm.
He was an old New Yorker, and he
talkelwith the precision OF the printed
page: ''Would you believe it? When
the Tr5burse was started it refused to
publish Theatrical advertisements or
to chronicle the movements Of players.
| Now it gives much space So the stage.
When Mr. Bonner was pushing the
Ledger, he bought a page IN the daily,
semi-weeklyand weekly Tribane; @gree-
ing to pay $4,000 for it. After the
advertisement bad appeared in. sho
sally Mr.. Grssley raised the objection
that it would hurt the weekly, whi',h
had a large circulation, to al]esr s,,czs
3 n1an to occupy SO much space nit:
N4y. Bonner insisted that the contract.
sIse'!d be carried cat in good fzs,lh,.
but Mr.. Greeley WAC obstinate and
the matter was compromised lyuo
change being made for the page
occupied in che daily. When
Mr.. Bennett, the founder Of tI,a
Herald, heard of the transaction,
he sesid to his trusted l;eutcn
ant, Joe Elliott, thst the Tribune neo.,
pie were foolish; tl2est; no advertiser
could ask for too nIucEl space at the.
regularrates in the Herald. Mr.. Eli.
oft repeated this COZ vcrsat;on TO Mr.,
Bonner: and the proprietor of the
Ledger quickly renla~Aed, Tell Mr..
Bennett that 1 will take esght pages
Of his PAPER AS the I1era ia was an
elsht-pags' journal, the ut}vextiser put
III bid for Its entire s1sscce Mr.. Ben
nett was eq11aJ to the emergency. He
put on sExt CEN pages, three pages of
the Ledger advertisement going into
one-half soctioas and five into the 9th
er halt Ialis was the first slime the
Herald ever issued sixteen dsa..e ,,;,-
per, and the feat was regarded AZ
something wonderful. How different
at the present, when morsSthatn thir-
two pages are sometimes ea,1gfyt and
folded from"the press. Sam, Sinclair,
the publisher Of the Tribune; liTed at
that time in Twenty -eighth' street.
near Eighth smanue. Ther morning
that the sixteen+page Herala same
out he took Ein:sasat in the treet car
and bought'a COPY of Mr. Den,yett's
paper. When he opened thettfrst half
and saw three of the pages -nonSooo-
llzed by the> Led ger ~. s@owl
came over bis: face and, he
tossed the sheet over his shoulder
through the oper: window. Mr. Bon
ner, who had got into the same. car
one block }llgEe5*up, was amused by
act: ind lie called out: You
have Thrown away thslesser part; you
VIII tln;a the greGter' izs what y,e,Iiave
kept. Mr.. Si2elaic" color,d to. the
roots OF his hairy arst opened th3-s|,eet
and Was greatly2surpeised to see.CIsat
i've OF the pages were gwen I'D to. the
Ledger The fact tllers dnwned on: him
hat ke and Glasley had made s. IRIS
take IA refusing 50 <'a-ry out the. ocv,-
tract with Mr.. Bonner ior one page in
he Tribune. iietrst SurC}av iIarsld
was lSsued to gCG7 rid OF the leftover
ma tt 81 which elcun1I,prvl he rnljeqs.
1t WIS an expe cimen,- but it brought
such good results as >t.s lead to t he es-
ADJ AA1nent OF saegIlHi Sunday edi-
ION Of the pnp2,> Mr.: Bennett; vas
lulc.1 to sleze APPOINT ;s!>l profit So It.
Now SfIi the nc rninS .t,urnul$, j;y,,,L-
ng tie Tribune. print 81 SultuN :&=,.e,
lnsi 1t IS really tocl:g,soratu;l,l'.,a:
'ost:x paper OF t ie week The cn; ,1>Sin
ne i'e%SpApe;''oi ,.ct nl;ir>,l,,.;s TO
In IAE,timrr]il n,ys>!a }" A far. .vssy
o. * came INTO >he"yt,s OF the srp,l@cr
IS n uttered {! = last words, as E She
ilr"s,. OF tac elder l;snnet:, iEnr.ne
5roe'rH., l2tHlry j Raymond and other
O. Tnit'ls1 &c sta s:4Uss ,}>Afore h,rbirom
.l>a 5nsts of The past. Then he NIT
cred. son:etllinc a b II ime moving On
With re1norsc'e3s tread, indifferent to
barge, asit} tn :i.st E:s hands ir5u. his
?: asb>ct a al wa ked '.saay