Evening star. [volume] (Washington, D.C.) 1854-1972, 1886-05-22
How 20 Sell yewelry.

How 70 Sell JeWelry.
From the Springfield Republican
"A Main street jeweler says that he finds the
women hard lot to deal with, in some re-
spects, while in others they are very desirable
customers. "lf q man buys a $40 watch and
mus that 1t gets two or three minutes out OF
the way In course OF time, he comes back and
wants 70 dynamite the store. A woman buys
. Ma.cn ior Its looks, aud If it is five or ten
minutes out Of the way she doesn't care. She
though. Now and then a school-rna a am comes
III mere and shows quite a masculine desire to
, nav good time-keeper, but she is an excep-
tioc. Then 1t is hard for q woman to make up
ner mind about q purchase, anyway. sold a
nm, uns g9ia watch to a woman yesterday" con-
clntei the merchant latter she had been in
since she started out on her search she had
Usen 10 every store In the city, know she had.
Lrlend, who advised for my watch. She kept
me all through my supper hour but OF course,
she didn't think of that, and l was satisfied.
Of trade. Two women came In here the other
gay ana said they had an hour in which TO
b Puy clock for their pastor. showed them a
was a0out right, but they couldn't be satisfied
so easily, and were for starting out on a tour OF
i thps took the clock to pieces. showed
ana got them SO interested that they forgot
now the time was flying; the hour went by,
they did not have time TO look further, and
were well satisfied to buy the clock. The secret
OF successful selling is always to be courteous
auu interested in your customers. In no busi-
ness Is THIS SO important as in ours, in which
sales have TO be carefully cultivated from the
nrst feeble nibble to the final bite. Here comes
man now that have been trying to sell dia-
m0nds TO for a month";
The door burst open the jeweler left his coy
quarters to meet the visitor, entered into a
pleasant chat with the wouid-be buyer got out
the familiar casket and displayed its contents
10 The best advantage. Then he leaned care
Iessiy over the showcase, whistled softly and
saZeu Out at the people on the street. But the
VISITORS part was not played nicely. He
turned over the jewels nervously, put them on
ms fingers, took them OIL, looked at them in
every light twisted his handkerchief in them.
Ihen as if with sudden determination he held
up ring asked the price. criticised the ii hag-
gled over the price little and said he would
take it, The purchase was quickly made, and
tne Jeweier came back with a smile of triumph.
ne pliu 20 more for that diamond that
would nave given 1t to him for Il week ago, he
SAID 1T almost amounts to a superstition
Win me, but make special efforts 10 sell, and
at good prices, on rainy days. Some days we
SCI! SlO worth of goods, and some days $500.
hainy days, and some others, are set down as
pad ones for trade. So l exert myself TO bring
up the sales il possible on the of days: We hang
OUT lof falr price II we can get il; we take "a
low price II We must, but sell we will. One sees
good deal OF human nature, for few things
Ouch man S lunermoSt self So closely as his
pocket,book; and few things touch his pocket
DOCK IKE a jewelers. line OF goods"
Bill Nye on PuSilism.
From the Chicago News
Mr.. Dempsey's great force as a DICTATOR is less
perhaps in the matter than In the manner.
his delivery Is good and his gestures cannot
fail to convince the most skeptical. Striking in
appearance, aggressive in his nature and happy
in his gestures, he is certain to attract the at
tention of the police, and he cannot fail TO rivct
the eye OF his adversary. l saw one of his adj
verSarieS not long ago whose eye had been sue
cesstully riveted in that way.
And yet John h. Dempsey was once a poor
boy he mad none OF The advantages which
his latent ability AS middle-wei.ht convincer
he toled on, ever on, sitting up until long after
other people had gone TO bed, patiently Knock
ing out those who might be brought 10 him for
that purpose. He never hung back because the
way looked long and lonely. And what is the
result: Today, in full yigor of manhood. he
is sought out and petted by every one who
takes an interest in the onward march of
pugilism.
1t Is wonderful record. though brief. 1t
shows what patient industry will accomplish
unaided. Had John +, Dempsey hesitaled to
enter the ring and said that he would rther
go TO school, where he would be safe, he might
to-day be an educated man; but what does that
amount to here in America, where every body
can have an education? Tie would have lost
MS talent as sluSger and drifted steadily down
ward, perhaps, iii he became a school teacher
or n;,rrow-chested editor, writing things day
after day Just To crafty the morbid curiosity OF
Il sin-cursed world.
In closing woald like to say that hope
nave not expressed an opinion in the above
eh'te may ucIcstitcf Uc uScu against ME. DO
not understand me TO he the toe of education.
Education and refinement are good enough in
their places but how shall we attract attention
by trying to become refined and educated in a
land where, as say, ed ucation and refinement
seem almost to run rampant?
heretofore, IN America, pusi ism has been
made smoaervient to the common schools
PuSitism and poygamy have both been
crowded TO the wall. Now pugilism is about 10
assert ITSELF lie TIN ear and the CORY nose will
soon come to the front and the day is not far
distant when progressive pugilism and the
prize ring viii take The place Oh the poorly vntil
meeting.