Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1886-08-10
MISCELLANEOUS.
Underbuy and UnderseIl For
Money Down
Midsummer ISIedgeGammers.

The overwhelming argument in
favor of Cash System is that it insures
success, but there is another even of
weightier consideration, that it
lengthens the career and doubles the
chances and years of business life,
annihiIating the cxacting and exas-
perating annoyances that wear and
tear with merciless severity until the
big wheel stops. TO merchant
driven to absolute desperation by the
mercies and agonies of the twin bar
bariens. the " Credit and Debit led
gers" Oblivion or even death itself is
4 welcome messenger. New aspirants
for fame and wealth under the curse
of credit rarely survive five years of
the terror and intense mental strain of
the two internal incvitablcs: - how to
collect what is due and how to pay
pressing debts. There is no pity
mixed up with the incXorahle demands
of necessity. Self respect, lofty am
bition, ability, peace and opportunity
are swept down into one common ruin,
and sympathy and sentiment are ut
ter strangers at the final scene under
the red flag. These Cmnipresent and
harassing phantoms are unknown to
the Leader of real values for "spot
cash." who is actually spelling for
chances to invest surplus money !;
true enough, large and rapid increase
of business absOrbs much, hut the
ovcrplus grows day after day and
the only problem that engages the at
tcntion of the champion of the al
mighty Dollar is how to invest. My
God! How would the broken-hearted
advocate of thirty days like one sweet
short day in the sunshine of this
earthly paradise. How he would cat
and sleep and rcst!. And if the Bull
lion leviathan were placed in acrucibIe
of credit known in the mercantile
lexicon rs He'll on Earth, for twenty
four hours, just to sec if he could en-
dure the torture, how lie would rear
and tear and wear and swear! Have
you not seen this picture in the living
illustration day after ddy-genius Of
the God-given type that had adorned
the magnificent annals of mercantile
history in this nineteenth century of
miracles and amazing wonders. plead
ing for trifc to chcer-( Bluegrass -
and to draw down the great curtain of
oblivion over the bitter. irremediable,
irreclaimablc past? There is not one
single hour on Broadway but that you
meet these magnificent monuments of
splendid ambition that once ilIumi-
mated the great metropolis whose un-
sullicd names rang high in praise of
the heaven-born champions of aproud,
progressive and prosperous people.
>
And does the coming generation
gather experience from these tremen-
dous and far reaching and instructive
lessons? Rarely ever-statistics still
show that King Credit conscious of
unlimited power, claims 81 out of
every hundred. The cold steel rem
edy is to prove by practical demon
stratiOn that Cash is the master
plant an original like Davis or Purcell
or Robinson in credit community
with their grape and canister flying in
every direction, many will 90 down in
the hurricane of sIeet and shot and
shell. others will be fatally crippled
but all will be sobered and will read
Alright the sterling axioms of true mer-
camille phiIosophy-Underbuy and
UnderseII-Cash Before Delivery
and who but the helpless victim knows
of the waste of money in buying of
houses that buy and sell on thirty
days and four months?
=
In few short years New York will
be the comerciaI metropolis of the
world, and it is matter of vital in
terest to every merchant to get his
business into such shape as will en-
able him to buy for cash and make his
purchases at HEADQUARTERs, avoiding
the way stations of second hands,
who cannot do business without {
certain percentage, thus taking from
the retailer a profit that would other,
wise fall into his own money drawer.
! All these comisions count up, and il