Evening star. [volume] (Washington, D.C.) 1854-1972, 1886-03-27

From the Cincinnati tOhio) Sun
Probably the largest concern Of its kind that
has grown up amongst US in the past decade is
The Duhy Malt Whiskey Company, OF Balti-
| more, Md. The other day the writer met rep
resentative OF this house, and among other OF
the interesting questions that came up was one
| as to how this Company could afford to expend
such large sums Of money In advertising such
an excelIent brand OF whiskey. and on which
"Well. SIR replied the gentleman, ait is done
entirely on the streng h Of good article, in the
merit ana purity OF which we have the utmost
commence. This is probably the first instance
of the kind In the business OF the country where
| 1T has paid business like ours to extensively
only general advertisers who are selling their
goods by the carload, and this, too, to drug
gists who have never been known to handle ad-
VerIsed articles In such quantities before.
heretofore large newspaper advertising has
been confined almost exclusively to patent
on which there is usually profit of from 200
TO 800 per cent (never less), as In the case of
called oisters for instance, which frequently
of poisonous kinds of alcohol for base the gov
eminent allows 3Oper cent?, the rest of the COM
tracts to make 1t paIatable. These decoctions
have now had their day, and at last the people
must bave 70 70 Inc taet that they
straight article of the purity Of which they are
assured than TO drench their stomachs with
vile compounds which derange the system. 1t
was with the idea that people would sooner or
later come to realize this fact that we deter
mined to put our whiskey on the market under
It's true name, merit and medicinal uses. and
although we have received numerous PROPOSE
tions from prominent religious papers, and
clergymen have written US personal letters
stating that they had derived great benefit
from its use, and that they would like TO recon-
mend it, but did not dare to do SO under the
name OF whiskey, we have steadily held out
against any change of title or any disg uise
of its character, and yet despite the natural
prejudice which exists against the use of LIQUOR
received hp AZ
mOnialS from persons who have been cured or
benefited by our whiskey, and who out of a
pure sense OF gratitude are willing that their
names be published. You see our whiskey is
distilled by a secret process whereby every
trace of fusil Oil is eliminated, and to-day we
are the discoveries and only manufacturers in
the country OF an absolutely pure article. There
is only one difficulty that we experience and
that Is, opposition on the part of few druggists
You would naturally think that they, of all
others would be the most eager for the sale of
pure whiskey, but not SO. Our whiskey aside
from its being. absolutely pure, is also one of
the best and Oldest WHISTLES, eXcelled by none
and for this reason is necessarily expensive
Druggists, therefore, have very little margin on
1t as compared with the cheap and poisonous
WHISTLES which many of them have the repu-
tatiOn of handling. 1t is consequently not
profitable to them to handle our goods, so that
we have been obliged TO warn our friends and
consumers of this fact, and cause them to insist
upon receiving what they want and to be salts
fled with nothing but the genuine Duffy's pure
malt whiskey."
The reporter was surprised to learn that
druggists, in whose hands life was often at
stake, would for mere mercenary motives lend
themselves to such opposition, and he went
always judge a drug store by the character of
the whiskey 1T kept.