Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1886-06-29

then d wonder why the stiff high toned
lswel head, with his easy terms and
steep.prices is buried almost before
he knew what had struck him? To
the res0iute few who hav followed our
practical busines philosophy stid had
the courage to mark in plain hgtires
prices that regular soldiers would
sneeze at, success has come with q
rapidity as gratifying as it was natural
doubling, trebling, quadrupling day
after day.-Not that this writer under
values the cold lead and steel of real
regulars-it is the only argument 20
use with the lawles mob whose ulti-
TfIatumf one day must come to this
5sdividei or take the consequences"
Thousands of letters, valued as they
are precious, from such of our patrons
who muster the resolutions to quote
&c extreme bottom values" attest the
power, success and popularity of these
irrefutable logic that ignores the tiel=
anclIoiy dirge of credit antediiuvians,
81 Hard times, ''r'' dull trade" . de-
preston, and 't no money" How
these phantoms vanish at the bare
mention of genuine bargains regular
prices cut square in two by the di-
amond blade under the red flag Of the
auctioneer, or the white snd black
flag of the sheriff and his r1arshals:
What's the use talking about compe-
tition with the dead and buried masses
of credit when they haven't learned
the.first practical Lessons of mercantile
succes-who, don't know where or
what or how to buy, and IL they did,
they haven't tho. .omuipotent to plank
down the irredeemable nogotiahles-
never buy the live values that always
comand prominence and prosperity.
Upon the ihpregnable heights of solid
values under the bullion baner we be-
gan the fight only ten years back;
then followed years OF terrific struggle
from which the bravest heart stood
appalled, and the staunchest never re:
ceiled, but victory was there from the
very jump, and these Lessons of costly
experience are offered free to the
reader in his earnest hope that they
may turn him from the breakers that
have wrecked the grandest ambition
that ever adorned mortal genitis.-
Tie remedy for hard times was never
found in Che devious paths Of credit;
the eloquent music of the almighty
dollar led its Iiliputian champions To
the portals of fame, and in their tri-
umphant march TO greatnes they fioufi
ished by the way upon the unfortu-
nate millions whose overloaded ware
rooms were slaughtered Under the
final arbiter of values-the red flag.
Then. the thoughtles leaders of
long-windcd prices on. easy terms
comit the fatal folly of advertising the
cash concern, telling their patrons
that the spot cash soldier handles
only. auction goods, probably stolen,
toner needs no second notice. Gath-
erfng up all the live coin on hatid, he
breaks for the butchery of bargains,
and tho the tale Becomes stale; the
crowds increase, and il becomes a
question of but little time when the
leader IN auction values builds his
own mercantile palace, swallowed up
year after year one after another of
the credit phalanx who, shoulder to
shoulder, fought with their full regu-
lar prices the genius whose unan5;
swerable sledgehamers fel with fuf
force, rapid, solid, terificl ,..a
Answer me, fair and square, is this
fancy or sterling truth? ..,.....
Come back. with me but d single
generation and look into the little un=
pretending retail shops of the fore
most leaders of to-day; a little further
back and walk into the modest stores
OF two of the greatest mercantile sol;
diers of this or any other age. Watch
Stuart measuring off his dress pattern
ten yards at124 and enquiring il any
thing else were wanted, and tying up
the package, rakfng in the solid stuff
that afterward made him mortal
The stock wasn't half the size Of the
average storekeepsr in small country
towns. He. sold close, quick, rapid
for bullion, and when death beckened
him acros the sulen Jordan, he was
worth one hundred miIioni So with
Horace b. C1afin. The day is some
time back, true, but there lie stood
weighing out pounds of coffee two
thousand stock (big for the timeJ
store. l2x23i This Massachusetts,
boy sold, in 1868, eighty-two milionsi
Go back but 90 years and peep into
the Iiliputian hazars of such giants as
Ridley, Enrich, Stern Altman, O'Neil,
Macy, and Simpson & Crawford
There is but single landmark ofthe
insignificant, diminutive, uDpretendt!
ing, little shops that still distinguished
the colossal concerns of these splendid
merchants to-day, that one the tails
manic note. that drove them from the
very bottom to the very top-Underby
and UnderseI-Cash on the Nall
Everywhere, in every city and town,
every village and cros-road, this rule
is Iaw-The cash champions of real
values are the true masters: .ag =
Our triphamcr logic and figures fof
June are presented 10 Illustrate the de-
destruction of the Spring hurricanes in
comercial circles; in the paths of the
storm we hav gathered many thou
sands in admirable bargains, 20 which
the careful attention of every buyer is
g.