San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1886-11-23
CHAPTER ON ADVERTISING.
san Antonio as Health Resort for InvH
lids-H How to Raise Funds.

san Antonio us a Health Resort for Inva-
lids How to Raise Funds.
To the LIGHT:
have been informed that the people
of Austin raised fund of $500 to pub
iish and circulate write up of that city
as winter resort for inyalids, and to
pay for its publication In numerous
newspapers. As this write up" was
published in the LIGHT, presume II was
paid for as an advertisement. The pub
lie spirit OF the people Of Austin il
deserving of commentator. They are
perfectly right in trying 10 "bOOst"
their city, and the fact Is not alluded to
in any fault-tinding spirit. | believe the
citizens of a town should identify them
selves with it and use all honorable
means to add 10 its prosperity and
growth. Public spirit Is virtue deserv-
ing Of encouragement
Let me ask what the people of Sab
Antonio are doing to promote the growth
of San Antonio? Have they done any
thing to set forth to the world the adj
vantages of San Antonio rs health re-
sort? If so, 1t has escaped my attention.
So far AS / am informed. no fund has
been raised similar 10 that raised at
Austin, 70 set forth the advantages OF
sumptives. Why this Indifference and
niggardliness?
Ii appears to me our citizens should
spare no pains to make San Antonio the
winter resort for COnsumptives. As
Colonel Sellers would say, There is
millions In it,"
Last winter $4,000 strangers passed
the winter ut jacksonville. Florida, and
il they spent SlOU apiece on an average
they left S3,500,0OO in that city. The
probability is that they spent $500
apiece, or an aggregate of S7.OOO,OOO.
The expenditure of such n sum in San
Antonio would brighten up things IN u
wonderful manner. Many Of the visit
ors would be so pleased with our climate
as to 10 ate here permanently and in
vest their money in real estate, mercan-
tile business, or factories.
| suggest that our citizens take the
necessary steps to set forth TO the world
the peculiar advantages Of San Antonio
as winter resort for seekers after
health. How shall this be done? Why,
raise fund to have an able write-up
made, printed, and circulated broadcast
over the Union. Ii would be advisable
to have such write-up published, rs an
advertisement, in the Boston Adver-
tiser, Cincinnati Enquirer, New York
Herald, and Chicago Times. rs that
would place ii before millions of persons
In the east, north and west, who other
wise would never see it. Hotel men OF
San Antonio would act wisely were
they to raise 81 800 among themselves
towards fund To be used in properly
setting forth the peculiar advantages OF
San Antonio as winter resort for
health, since the hotels would reap
golden harvest from the Increased in
ilux of visitors to the city. The saloon
men, cigar dealers, butchers, boarding
house keepers and physicians might
well afford to raise an additional Sl,5OO
for this purpose. 1t strikes me that
there ought to be 200 citizens who would
subscribe $40 a piece towards such
fund. These combined sums would
amount to Sc, OO0-a sum amply sufficient
frr setting forth tine advantages OF San
Antonio as a health resort In a we'll
written pamphlet and then publishing
The same or synopsis OF Its salient facts
in the newspapers. As the assessed value
of property In San Antonio amounts TO
sixteen millions Of dollars, it
should not be difficult matter
to raise six thousand dollars for such a
purpose, as that Of attracting to San
Antonio thousands of health seekers
every winter. This il an affair that
concerns every real estate owner and
business man in the city. lnvalids will
go to any point that offers them any
amendment of their health from the in
huences of a genial climate. The devil
is doubtless the "prince OF liars" but he
uttered a point blank truth when, in
speaking of job he said, "a man would
give his skin itself for his life" 1t is
even 80. Now, there Ia no humbug at
all about the climate of San Antonio be-
ing highly beneficial to persons afflicted
with bronchial and pulmonary diseases
numerous instances in our midst at
test its invigorating intluences--but
what we need is to spprize the north Of
this fact as to the healing effects of our
climate upOn pulmonary diseases. A
physician might discover specific
remedy for some disease which was con-
sidered as incurable, but what would
the discovery profit him, in case none
would give his remedy a trial? That is
the condition of San Antonio.
TONFY