The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1886-07-22
HOW TO SELL JEWELRY.
Women Said to Be Hard Lot tn Deal
With.


with.
A Main street jeweler says that he
finds the women hard lot to deal with
in some respects, while in others they
are very desirable customers. IF a
man buys a SO watch, and finds that it
gets two or three minutes out of the
way, in course of time he comes back
and wants to dynamite the store. A
woman buys a watch for its looks. and
If it is five or ten minutes out of the
way she doesn't care. She would pre-
fer not to have it stop altogether,
though. Now and then q school-ma'a am
comes in here and shows quite mascu-
line desire to have good time. keeper,
but she is an exception. TlDh it is
hard for woman to make up her mind
about a purchase, anyway. l sold a
fine gold watch to woman yesterday, I"
continued the merchant, latter she had
been in certainly ten times to look
over my stock. Since she started out
on her search, she had been to every
store in the city. / know she had
She was accompanied on her last visit
by male friend, who advised for my
watch. She kept me all through my
supper hour, but of course she didn' I
tn nix of that, and / was satisfied.
Sometimes we have to resort to little
tricks of trade. Two women came in
here the other day, and said they had
an hour in which to buy a clock for
their pastor. showed them beauti-
full French clock worth S75. The
price was about right, but they couldn't
be satisfied so easily, and were for
starting out on tour of inspection.
took the clock to pieces, showed them
the works, explained the mechanism,
and got them so interested that they
forgot how the time was flying
the hour went by; they did not
have time to look further, and were
we'll satisfied to buy the clock. The
secret of successful selling is always to
be courteous and interested in our GUS
toners. In no business is this so i'm
portant as in ours, in which sales have
to be carefully cultivated from the first
feeble nibble until the final bite. Here
comes a man now that have been try
ing to sell diamonds to for month
The door burst open, the jeweler left
his coy quarters to meet the visitor,
entered into pleasant chat with the
would-be buyer, got out the familiar
casket and displayed its contents to the
best advantage. Then he leaned care
lessly over the showcase, whistled soft
ly, and gazed out at the people on the
street. But the visitors part was not
played so nicely. He turned over the
Jewels nervously, put them on his
fingers, took them off, looked at them
in every light, twisted his handkerchief
i'll them. Then, as if with sudden de-
termination, be held up a ring, asked
the price, criticised the fit, haggled
over the price little, and said he
would take it. The purchase was quick
ly made, and the jeweler came back
with smile of triumph. HE paid 50
more for that diamond than / would
have given it to him for a week ago,
he said. ut almost amounts to super
stition with me, but l make special
efforts to sell, and at good prices, on
rainy days. Some days we sell SO
worth of goods and some days $500.
Rainy days, and some others, are set
down as bad ones for trade. So exert
myself to bring up the sales if possible
on the Off days. We hang out for a
fair price if we can get it, we take a
low price if we must, but sell We will.
One sees good deal of human nature,
for few things touch mans mnermost
self so closely as his pocketbook and
few things touch his pocketbook like a
jewelers. line of goods. '-Sprinlfeld
heDubLicdl.