, 1886-01-22
THE USE OF coLoseo GLASS.


Striking Combinations for Advertising
Purposes-Pieasing Effects.
Tho use OF color in connection with
Illuminating apparatus is one OF the signs
of the times. 1t is in the direction of
those efforts TO give variety TO decora-
ton and TO soften the effect of the
bright lights which are now in vogue.
Another phnse of the same tendency is
the use of colored glass for shades,
instead Of tho old fashioned transparent
or ground glass. There is no end to the
variety of colors used in these shades,
and a modern lamp store exhibits a
b%ewildering multiplicity of hues. A
chandelier decked out in rich colored
glass IL about as brilliant an object as
can be seen in the shop windows. Tho
most striking and effective color are
opal, the various shades of red, yellow,
blue and pink.
Though public street lights in Boston
are appropriately left to their natural
white or yellowish hue, which affords
more illumination than could be had by
colored shades, there are certain shop
windows which are lighed in this way.
In the interior of n number of restau-
rants, cigar shops and other establish
ments which cater TO the bodily needs
Of special classes of. Bostonians, the gas
CLEANS through shades Of tinted glass.
The use OF colored glass by shopkeepers
for the electric lights in front of their
show windows has made progress at the
Hub.
The gigantic beer mugs Of red glass,
which serve as signs in various parts OF
the city, and the various hues which are
given TO lanterns in front of restaurants
and sporting houses, show the favor
with which color is regarded in connec-
ton with Examinations for business pur-
poses. There is something picturesque
in the appearance of these illuminated
street signs, and their effect is the more
noticeable when they CLEAN upon tho
ppsserby in dark and narrow byways.
A red light shining through the dark
ness in one Of these places has n poetic
quality, albeit OF lurid kind, and none
the less because of its possible utility as
a danger signal.
A well known Boston poet says he
gets a good deal of inspiration from the
red lights which CLEAN in the highways
and byways of the city. He declares
that they stimulate the imagination very
powerfully, and hat the effect is
heightened In obscure and out-of-the-
way quarters. The combinations Of
color in the illuminated glass signs in
front of billiard halls no doubt add to
the attractions of these places with sus-
ceptible young men, and the effect of
gaslight in this respect is the more
marked from the dull appearance which
these signs present in broad daylight.
The variety places of entertainment
naturally make n good deal of these aids
to business. Tea stores are known at n
distance by the numerous colored lights,
which suggest the oriental character Of
their wares.
There is an increased tendency to use
color in exterior illumination as a means
of street advertising, and with the love
of ingenious and move effects charac-
teristic of our people it is probable that
the results attained will give our streets
a picturesqueness at night that will add
much to their attractions. In a number
OF parts Of the city the camera is en-
BlbNtu 10 Throw COlOEtu views upon
screens to catch the eye of the passers-
by in the evening, and at the same time
attract the attention to various adver-
Using cards. These displays always
draw n curious crowd, and, although
the success OF the advertisement part Of
the business is somewhat problematical,
it is as much, perhaps, MS the expense of
the system warrants. Perhaps the next
thing in street advertising will be to
have illuminated boards for the so-called
sandwich men, while the various
frights in color hat appear under the
guise OF medi@vai warriors may parade
with lanterns attached to their tin he'll
NETS. The subject is mi which it is
natural to make light of, but its de-
velopment viii be interesting as indicat-
ing either the tendencies of an msthetic
craze or the disposition TO make expert
ments in color the means Of aiding tho
truly American passion for combining
business with startling efTects.-Boston
Herald.