The Penn's Grove record., 1886-10-23
Wanamatrrs.
rn1L,nrLrnlA. october "a, IS.


quarters of usual prices.
That is a queer bit OF new.
We must make it as clear as 1t
is queer.
In the first place nobody
knows whether Grape is cheap
or dear, from looking at it.
You, for instance. You have
got to buy out of confidence.
Ask and be told.
You can't help it. If you
buy by judgement you buy by
guess +; and you win or lose
according to whom you buy OF.
You may think it isn't polite
to tell you how little you know
about Grape. 1t isn't politeness
so much as business that picks
out our words. But let us
apologize by saying something
worse. The merchants gener-
ally know no more of Grape
than you. IHey buy out OF
confidence, Zhcy can't help
it IL merchants know moth
ing of Grape how can you eX-
pect to
Are 70c as much in the dark
as the rest of them? We are
peculiarly situated. We have
the largest and most intelligent
trade in Grape and other dress
stuHs, especially blak we think,
in the United States. If we
ourselves know nothing of
Grape land that is true) we
have experts who know as
much about it as anybody not
in the makers secrets.
Grape is a secret well kept.
We tried to tell you all we
knew about it some years ago
and merchants all over the
country took up the subject
and seemed to think we knew
all about it. Then we asked
Courtauld the maker please
tell us whatever you are will
ing the public should know
about Grape > and he snubbed
his best customer ! snubbed
the merchant who tells you
tie unhandsome truth (un-
handsome to you but precious
as money to him) that nobody
knows about Grape enough to
allow him to buy it in any OBJ
er way than almost entirely
out of confidence. Confidence!
what does that mean? Why,
that Courtauld makes the
Grape for the world, experts
and inexperts He snubbed
us. We had to take it as if we
liked to be snubbed, and go on
buying his Grape and getting
snubbed again FIVE ever pre-
sumo to ask his lordship that
proper business question |!
because we don't dare to buy
another Grape than Courtauld's
don dare because with
all our experts we don't know
enough to buy Grape in any
other way than out Of confden-
&C.
We don't like to be snul-
bed We'd drop his Grape in
a minute five dared.
Our business is to sell the
best. We know enough to
know what we don't know.
We don't know Grape well
enough to so into the market
and buy by looks and prices.
We buy by the make and so
do you. And yet we look at
it closely and turn it over and
feel of it-so do you-when
buying. Queer Inconsistency
Thats the way with the world.
We know and we don'l know.
We get on gloriously when
we don't pretend to know
what we don't know. We
founder beautifully when we
pretend to know it all. And
so do you.
But Of Courtuld's Grape for
three-quarters
Four-quarter Grape from
$I.25 to $3.50. Six-quarter
Grape from S2.5o to 81.
lust these two no more.
We have the very same grapes
at full prices. There are hun.
dreds of women who will not
dare to buy at three-quarters
even after all we we have said
who will buy from the full
prices. That is their privilege
There is a store in this city
that goes SO far in trading or
this ignorance we have plainly
confessed for ourselves anc
told offor you as to put ;
fancy price on the costlies
crane. viz, StA a ward. w