The weekly register. [volume] (Point Pleasant, Va. [W. Va.]) 1862-1909, 1886-03-17
ME UsE OF coLoaED aLAss.
J.llIsr conslpa.le-, for Advertising

Jiriling combibatlo-s for Advertising
PurpOses-pisaslng EEects.
The use Of color in connection with
Illuminating appaatusisonc Of the signs
Of tie times. Ills In the direction Of
those efforts to give variety 70 decora-
ton and 70 soften the effect Of the
bright lghts which are now in vogue.
Another phase Of the same tendency Is
the nee Of colored glass for shades,
instead OF The old fashioned transparent
Or ground glass. There Is no end TO the
variety Of calon used in these shades,
and modern lamp store exhibits q
bewildehng multiplicity Of hues.. A
chandelier decked out IN rich cOlortd
glass Is about rs brilliant an object as
cnn be seen in the chop windows. The
most striking and effective colon ARE
opal, the various shades Of red, yellow,
blue and pink.
Though public street lights in Boston
arc appropriately LETT to Their natural
white or yellowish hue, which affords
more illumination than could DO bad by
c1iored shades, there are certain shop
windows which are lighed in this way.
In the interior Of number 6rcstau-
rants cigar shops and other establish
ments winch cater to the bodily needs
Of special classes OF boStcnialis' the gas
CLEANS through shades OF tinted glass.
The use OF colored glass by 'hopseepers
Tor the electric lights IN tr'nt Of their
show windows has made progress ut the
Hub.
Inc gigantic beer MUGS OF rcd glass,
which serve as signs IN yario'S parts Of
the city, and the various hues which are
given to lanterns III front OF restaurants
ana sporting houses, show the favor
with which color Is regarded IN cornec'
tloh with lllnnilnntions Tor business pIlr-
poses There Is something picturesque
IN the appearance OF these illuminated
street ngnS, ana tier elect IS the more
Noticeable wien they gieiun upon the
passerby IN dark and NARROW hyways.
a red light shining through the dark
mes; in one OF these places has poetic
quality, albeit OF lurid kind, and none
the less because oil It's possible utility us
a danger signal.
a well known Boston poet says lie
gets good deal Of inspiration from the
red lights which CLEAN in the highways
and byways OF the city. He declares
that they stimulate the imagination very
powerfully, aud that the effect is
heightened in obscure and out-Jf-the-
way quarters. The combinations of
color IN the Illuminated glass signs in
front OF billiard halls no donbt add to
the attractions OF these places with slls-
ceptlblc young men, and the effect Of
gasliSht III this respect is the more
marked from the duh appearance which
these signs present in broad daylight.
The variety places Of entertainment
naturally make good deal Of these aids
to business Tea stores are known at a
distance by the numerous colored lights,
which suggest the oriental character Of
Their wares
There is an increased tendency to use
color in exterior ilIuminattonas ameans
OF street advertising, and with. the love
oil ingenious and novel ELECTS charac-
teristIc Of cur people it is probable that
the results attained will give our streets
u plctur'squeness at night that will add
much To their attractions. In anmnber
Of parts OF the city the camera is EN-
played to throw coIored views upon
screens to catch the eye of the pasSers-