Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1886-06-04
HOW TO SELL JEWELRY
Wemen Said to Be a Hard Lot to Deal With.
81 rintf-ld Republican

A Main street jeweler says that he finds
the women a hard lot to deal with in some
respects. IF man buys so watch
and finds in course of time that it gets two
or three minutes out of the way he comes
back and wants to dynamite the store. A
woman buys watch for its looks and if
1t Is five or ten minutes out of the way she
doesn't care. She would pfcfer not to
have it stop altogether though. Now and
then 4 school ma'am comes in and shows
quite a masculine desire to have a good
time keeper but she Is an exception. Then
it is hard for Il woman to make up her
mind about a purchase anyway. | sold 4
fine gold watch to a woman yesterday"
continued the merchant. after she had
been in certainly ten times to look over
my stock. Since she started out on her
search she had been i'll every store in the
city. She was accompanied on her last
visit by a male friend, who advised for
my watch. She kept me all through my
supper hour, but of course she didn't
think of that and ] was satisfied. Some
times we have to resort to little tricks of
trade. Two women came in here the other
day and said they had an hour to buy a
clock for their pastor. | showed them a
beautiful French clock worth S75. The
price was about right, but they couldn't be
suited so easily. they were starting out on
tour of inspection. | took the clock to
pieces, showed them the works, explained
the mechanism. got them so interested
that they forgot how the time was flying;
the hour went by, they did not have time
to look further, and were well satisfied
with the clock. The secret and successful
selling is always to be courteous and in
4CrC=4,,l ~. T.
mess is this so important as IL ours, in
which the sales have TO be carefully cUl
tivated from the first feeble nibble to
the final bite. Here comes a man now
that l have been trying to sell diamonds
to for a month" The door burst open
the jewe!er left bis cog quarters 10 meet
the visitor, entered into a pleasant chat
with the would be buyer. got out the IA
miliar casket and displayed its contents
to the best advantage. Then he leaned
carelessly over the showcase, whistIed soft
ly. and gaZed out at the people on the
street. But the visitors part was not play
ed so nicely. He turned over the jewels
put them on his fingers. took them off,
looked at them in every light twisted
his handkerchief in them. Then. as if
with sudden determination, he held up
the ring asked the price, criticised the
fit. haggled over the price and then said
he would take it. The purchase was quick
Iy made and then the jeweler came back
with a smile of triumph. He paid 50
more for that diamond than he could have
bought II a week ago" he said. 1T always
amounts to a superstition with me, but
make special efforts to sell, and at good
prices. on rainy days. Some days We sell
so worth of goods others $500. Rainy
days, and some others are set down as bad
ones for trade. SO / exert myself If pos
sible to bring up the sales on off days.
We hang out fair price if we can get II,
we take low price if we must, but sell
we will One sees a good deal of human
nature. for a few things touch mans in
nermosf self so closely as his pocketbook:
and few things touch his pocketbook ike
jewellers line of goods