Mower County transcript. [volume] (Lansing, Minn.) 1868-1915, 1886-11-24
'IlIB PURE [EnT,

When but : few years ago the Pur.
Tea Movement was originated by the
Japan Tea Syndicate. the consumption
Iof PURE Japan Teas IN the United States
was merely nominal For though q,
first. and for some years after their intro
ductlon, Japan Teas had been noted fol
their purity. they had gradually, in poin,
of coloring and other adulterati0ns sunk
to the level Of green China Teas-beinR,
like them. ALMOST UNFIT FOR USE.
"A poor tea, as is well known, can be
made to appear Of fine quality by the
addition of sufficient quantity Of color;
ing matter, and as consumers generally
believed that an attractive GREEN color
Was sign Of hne quality. large majority
Of merchants pressed the sale Of cOLORED
of exporters in japan as well to en-
courage this belief. Az the deception
thus practiced did not meet with any
vigorous opposition on the part of the
consumers. the use of coloring matter
increased rapidly, the tea being cores
p0ndingly beautified, until it had reached
point where the consumption of such
tea began to be of serious DRTRINENT TO
HEALTH. +*
It was not difficult to see that If these
inscriptions practices were adhered to
the effect must necessarily be hurtful to
the business in Japan, and exporters there
began to realize that if the large con
sumption of Japan Tea in America
should decline or perhaps almost entirely
cease, their business would come to q
standstill, a. America was almost the
only foreign market which Japan sup.
piled with this staple. Hence. number
of representative gentlemen engaged in
the tea industry, seeing that their interests
lay in raising the standard and enhanc-
ing the prestige of Japan Teas, formed
themselves into. an association under the
name Of The Japan Tea Syndicate for
the purpose Of furnishing to the Ameri-
can consumer PURE tea ONLY, and in
such condition as in point of cleanliness
should be in keeping with the refined
habits and requirements of our civilized
country. They accordingly dispensed
with the barbarous custom Of rolling and
t,oist1ng the leaf By hama, when curing
the tea, by substituting MACHINERY, and
were fortunate enoug h to secure tho
exclusive right to this inventien-known
as the Perfection Process-as we'll as
to the Perfection Tea Can, a package
which is not only well suited to the pc
culiar requirements Of the sensitive leaf,
trademark of the Japan Tea Syndicate
would furnish to the consumer a
guarantee as to the purity and cleanli-
ness of its contents. Hence all their
shipments are made in this form only.
Such are the history and aims of the
Association whom we have the honor
to represent in this country, and while
We do not claim that they have in their
actions been guided by humanitarian
motives entirely. without a due regard
to the prospective advantages to them
selves, we feel assured from the begin
ing that the merits Of the undertaking
and the sincerity of their efforts would
commend the subject to the many tea
drinkers in this country. 1t is matter
of what. we trust, may be considered
pardonable pride on our part, that the
public throughout the United States, as
we'll as the leading organs Of the press,
have shown their appreciation Of the
and by 50 Teady St 9P
watchword-PURE TEA.