New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1886-12-12

built up q name and fortune by adhering to strict
business principles. He never deceived the pub
lie He advertised facts. The public had con
hdence in his integrity, and, when he made an an
nouncement focked to his store years after,
knowing that they would not be deceived. His
1t is to be regretted that many Of the merchants
Of to-day do not adhere to the honest rule Of
advertising facts Their idea is to insert any kind
of an advertisement that will draw crowd.
ABOUT SEALSKINS.
A few dealers are advertising sealakin garments
and furs. The advertisements read something like
this: 5000 Sealskin sacques reduced to $l2o |;
$3.50 Sacaues reduced to $3.50; $500 Sealskin
Dolmans reduced to $275. &c. How absurd this is.
Ia II not about time to hold up on thisf The pub
o are getting .red Of it. 1t seems to me that mer-
chants who insert such advertisements must take
the public for set of fools. There is time. how
ever. in the spring. when. rather than carry over,
furs arc marked down and sometimes sold ut loss |;
hut never when the season opens No merchant
can do business without profit. and the public is
ALWAYS willing to pay an honest merchant fair
living profit.
It is very strange how those merchants who adj
yertise to sell 5000 Sealskin Sacque for $lZo
can continue to support large establishments h'gh
rents, heavy advertising bills, liberal salaries ana
p. Ms for sales, buy from manufacturers VINO
make profit, one day and mark them down
ne1t dav. The truth Is Just this, genuine
ENGLISH DRESSED ALASKA sEALSKINS are
getting scarcer every year. and the price In both
Europe and America is steadily advancing. AS a
substtSte a new grade of Sealskins were intro
duced last winter. They caught by the thou
sands on the coast of Chin and shipped to London
where they are dressed aud dyed and sold to Ameri-
can importers at about one-third the price
of genuine Alaska skins. They are dressed
and dyed so handsomely that when made up
into garments it takes an excellent
iudce of Furs to tell the difference. Ladies Will
know the difference after they have worn the gar
ments two or three moDths-they will wear OIL on
the edges turn red and look shabby and no article
of dress looks so badly as shabby sealskln gar
ment. / could manufacture handsome looking
sacoues $50 far as outward appearance goes and
sell at profit. for $75, whereas good,
honest Alaska Sealskin Sacque costs $l75. NOW,
IL would be very easy to make up these
goods and advertise them-great reductions in
prices from 5000 to 1925, and sell hundreds OF
them. but If did so could not do business long.
7 would lose nv trade If q merchant sells good
raliabe goods he can hold his trade year after
YEAR: but if he sells poor goods which never give
satisfaction no matter how low the price. he
will lose his trade l am receiving Sacques
for alteration and repair made from genuine Alaska
skins. which / sold seven and eight years ago-the
ladies' who purchased had full value Tor their
money-but ladies who purchase garments made
from Conner Island or China SKINS no matter how
handsomely dressed and dyed, or how elegantly
finished. or how seemingly cheap, will regret it.
for they will not wear or give satisfaction.
Sealskin garments more fashionable than ever
and the demand is daily increasing and there Is no
article of dress which gives good satisfaction as
a reliable SealskIn Sacque or Dolman 10 buy
thing right buy where it is made. If lady wishes
o.rment which costs so much as a seaskin, the
proper place TO go is to reliable manufacturer
DON'T claim to be the only manufacturer of relia-
h,e Furs There are other houses that manufact-
ure as GOOD goods as do, but no house manufact-
rres anv better, and no afford to sell rei-
Ill. Enr garments at lower prices. When lady
hrvs n Sealskin Sacque for 5000 she gets 5000
worth. She don't get $500 garment for $500,
INIT she Just gets what she pays for and
- cuess about 1t. l have been in the
,,, trade nearly twenty years, pay close atten-
.;o, 70 business and pay cash for sealskins do
,rs;ness at 1O3 Prince-st., where rent is cheap
.os than half the price of stores in the retail dis
,r;cts. | handle seals largely, manufacture and
al, at wholesale and retail. have all the advant-
ogeswhich long ex penencc gives and still can
not sell a reliable Seaskin Sacque, 3s inches long,
for less than $175 40 long. 5000; AZ long, 1928
and "A long, $3.50. If l manufactured or sold
socoues from China sealskins / could sell at less
,han half the prices named My stock OF
sEALsKIN SACQUES, DOLMANS. PALETOIs,
III LISTERS. FUR-LINED WRAPS and all the lead
ina FASHIONABLE FURs is ready for inspection
and sale. Ladies are invited to call, and will re-
ce,ye valuable information and polite attention
,.he,ber they purchase or not intend to do bust
ness in New-York as long as live. and every gar
meut sold from my establishment must be one to
recommend a customer instead of driving them
away. Respectfully. &C. SHAYNE..
Manufaclu ring Furrier,