National Republican. (Washington City (D.C.)) 1872-1888, 1886-03-27
LON ro Jlnan 4 nnrn ssonE


lfrom Inc Cincinnati ohio, SUM-
Probably the largest concern Of Us kind
that has grown up among Ms in the past
decade IS the Dufy Malt whlskey Com.
pany Of Baltimore Md The other day the
writer met a representative Of this house,
and among other Of the Interesting questions
that came up was one as TO how this com
pany could afford TO expcnd such large
sums Of money In advertising such an ev-
cellcnt brand Of whislycy, and on which the
| margin Of profit Is necessarily small
"Well, sir" replied the gentleman, "lt
Is done entirely on the strength OF a good
article, in the merit and purity Of which
We have the utmost confidence. This is
probably the first instance Of the kind in
the business Of the country where It has
paid business like ours TO extensively ad-
veitise its whiskey aud we are to-day the
only general advertisers who are selling
their goods by the car load, and this too
to druggists who have never been known
TO handle advertised articles IN such guam.
titles before.
"llcretofore large newspaper advertising
has been confined almost exclusively to
patent medicines and other proprietary
preparations, on which there Is usually a
profit Of from 200 to 300 per cent never
lcss) as IN the case Of so.calcd btters for
instance, which frequently consist, rs analy-
kinds Of alcohol for base the government
allows 20 per cent J, the rest OF the com
pound being a few inexpensive ilavOring
extracts TO make II paatable. These de.
cociiOns have now had their day, and at
last the people are beginning to awaken to
the fact that If they must have a stimulant
II Is better to use straight article Of the
purity Of which they are assured, than to
drench their stomachs with vile compounds
which dcrange the system. II was with
the idea that people would sooner or later
come to realize this fact that we deter.
mined to put our whiskey on the market
under its true name, merit, and medicinal
uses, and although we have received nu-
merOus propositions from prominent relig-
iCus papers, aud clergyman have written us
personal letters stating that they had de-
rived great benefit from It's use, aud that
they would like to recommend IL but did
not dare to do so under the name OF
whiskcy, We have steadily held out against
any change OF title or any disguise Of its
character, and yet, despite the natural
prejudice which exists against the use of
liquor In any form, we have received III the
past three months over 5000 unsolicited
testimonials from persons who have been
cured or benefited by our whskey, aud who
out OF pure sense Of gratitude, are willing
that their names be published You see
our whiskcy Is distilled 10y n secret process
WHEREBY every trace OF 1usel oil Is clint
mated, and to-day we are the DISCOVERIES
and only manufacturers In the country Of
an absolutely pure article. There Is only
one difficulty that We experience, aud this
comes from source we least expected,
that is, opposition on the part of few
druggists. You would naturally think that
they OF all others would be the most eager
for the sale Of pure whiskcy, but not so.
Our whiskey, aside from its being abso-
lutcly pure, is also one of the best and
oldest WHISTLES, excelled by none, and for
this reason is necessarily expensive. Drug
glsts therefore have very little margin on
1t MS compared with the cheap and poison
Gus WHISTLES which many Of them have the
reputation Of handling. 1t is consequently
not profitable to them to handle our goods,
SO that we have been obliged to warn our
friends and consumers Of this fact, and
cause them to insI upon receiving what
they want, and to be satisfied with nothing
but the genuine DuiIy's pure malt whiskey"
The reporter was surprised to learn that
druggists, in whose hands life was often at
stake, would for mere mercenary motives
lend themselves to such opposition, and he
| went away reasoning that In the future he
| would always Judge a drug store by the
character of the whiskcy 1t kept.