Morning journal and courier., 1886-04-02
AN ATTRACTIVE EsTABL1sHMENT

A Host of Ladies View the New Em-
 porium of BaIlerstein & Co.-A Talk
 With Member of the Firm.
 The great sensation of the week in town among the ladies is the grand opening of the new millinery establishment of R. Baller- stein & Go. on Chapel street. This estab- lishment is one of the most striking and not
 able new enterprises that has been started on Chapel street in years, and the attractivsness of the store and the display has excited uni
 versal admiration among the ladies whose special province it is to thoroughly appreci-
 ate display of this kind extensive and
 beautiful. The would-be lords of creation
 look in at the windows and beholding the
 large extent of the store, it's metropolitan style of decoration and equipment, the splsn- did array of new cases along the walls for goods, the elegant mirrors, the choice car pets, the handsome office desks and office apartments, the tall glass individual show
 cases and the costly displays of hats and bonnets mentally VOW that Chapel street has l had new lift toward 8 metropolitan appear ance and conclude that the firm is certainly an enterprising one. They are | right in their reasonings and logic and the l ladies come in and endorse the show as 'just 1 lovely" Have you been to Ballerstein's is the
 
 l The firm is well known to many New Haven people as the leading millinery concern in l Hartford and the concern will no doubt De repaid for it's output in New Haven. Said | last evening MT. Moses, resident partner of the concern young but highly accomplished | business man of thirty-two, whose business record is a brilliant one ''We have laid out SIG, ,000 in fitting up this store as you see 1t. We propose to furnish New Haven ladies | and the ladies of adjoining towns with hats and bonnets of all grades at prices which l will be great inducement. The firm hav- ] ing two such large establishments can buy in very large quantities and thus sell at very 1 low prices. As can easily be seen, large purchasers can get larger discount l than smaller ones. The ladies also need not l go to New York to buy, as this IS the largest | store in the United States devoted strictly to l the millinery business, and it can vie with any of those in the metropolis. Twice year we visit Europe and capture the best of all the novelties We have just built on, as you see, large addition in the rear-Mr Brown, of Artisan street, built it for us and it is fitted up and we have force of
 milliners there at work already. The large rear section of our main store is devoted, as you see, to trimmed hats and bonnets, of which we carry very large stock. The next department is for untrimmed hats and the front one is for ribbons and trimmings and we shall also
 have a large stock of silks, velvets, plushes,
 satins and ribbons. We shall after May 1st
 occupy the whole building. This includes
 three floors besides this ground floor. The
 upper floor will be for our jobbing
 or wholesale department There we shall
 sell to stores and milliners. We shall al-
 ways have on hand a large stock of ready
 made and trimmed hats We shall keep on
 sale hats which the wealthiest will covet and
 hats which will commend themselves to all
 who consult economy. We have 1OS hands
 employed in Hartford for our Hartford
 store. We shall offer tomorrow very great
 inducements in school hats and in ladies'
 straw hats, trimmed and untrimmed, and
 ribbons for neckwear and dress trimmings.
 The ladies are, as you see, more than pleased
 with the display, and we shall heartily en- deavor to win the favor of the New Haven
 public and merit a liberal patronage. Our
 trade has already exceeded our most sanguine expectations, and people say they are sur prised to find the prices very reasonable.
 We shall close up the side stairway on the street side door and build an elevator to run goods up to the upper stories."