The Cecil Whig. [volume] (Elkton, Md.) 1841-current, 1886-10-23

| about II. men we asked
Courtauld the maker "Please
tell us whatever YOU are willing
the public should know about
your Grape and he snubbed
u.s. snubbed his best customer
snubbed the merchant who tells
you the unhandsome truth Jun
handsome to you but precious
as money to him. that nobody
knows about Grape enough to
allow him to buy itin many other
way than almost entirely out
OF confidence. Confdencel
what does that meano Whv.
that Courtauldmakes the Grape
for the world, experts and in
experts! He snubbed us. We
had to take it as if we liked to
be snubbed, and go on buying
his Grape and getting snubbed
again If we ever presume to ask
his lordship that proper bust
ness question! because we don
dare to buy another Grape than
Courtauld's -wed don't dare be-
cause with all our experts we
don't know enough to buy
Grape in any other way than
out of confidence.
We don't like to be snubbed.
Wed drop his Grape in a min
ute if we dared.
Our business is to sell the
best. We know enough to
know what we don't know. We
don't know Grape we'll enough
to go into the market and buy
by looks and prices. We buy
by the make; and so do you.
And yet we look at it closely
and turn it over and feel of it
so do you-when buying.
Queer inconsistency! That's
the way with the world. We
know and we don't know. We
get on gloriously when we
don't pretend to know what we
don't know. We founder
beautifully when we pretend to
know it all. And so do you.
But of Courtauld's Grape for
three-quarters.
Four-quarter Grape from
S1.25 to $3.50. Six-quarter
Grape from $3.50 to 81.
Just these two; no more. We
have the very same grapes at
full prices. There are hun
dreds Of women who will not
dare to buy at three-quarters
even after all we have said;
who will buy from the full-price
pieces. That is their privilege.
There is a store in this city
that goes SO far in trading on
this ignorance we have plainly
confessed fOrourselves and told
of for you as to put a fancy"
price on the costliest Grape, viz,
SI4 a yard. We sell that Grape
for S12; and our profit on it is
large; it ought to be large on
stuff of the highest extrava-
gance.
The point we make is the
fact that all the buying of Grape
is out of confidence or hap
hazard. Buy, therefore, Court
auld's; and buy of a merchant
who has some stakein his bust
ness, who tells what he knows
about his things and stops.
We wanted to stop right
there; but this has got to be
added. You want to know
why we are selling these par
tlcular pieces of Grape for three
quarters. Because we bought
them SO? Why did the maker
sell them so? We don't know.
We can make a shrewd guess;
and we rather enjoy it: We
guess he has made too much;
and we guess he has lost some
trade to Priestley's and Lupin's
silk-warp nun s-veilings. Pries.-
ley and Lupin don't snub us.
We venture they would tell us
all about silk-warp nun swell
ings!
But there's no wisdom in
getting mad and doing bust
mess badly to spite man who
snubs us unwisely three-thous-
and miles away. He is the
only maker whose grapes we
dare to buy. We must keep
on trading terms with him.
JOHN WANAMAKER.
Chestnut, Thirteenth and Market streets
| \ and CITY hall square.