The Argus. (Rock Island, Ill.) 1885-1886, 1886-06-04
HOW TO SELL JEWELRY.

Women Said to be Hard Lot to Deal
Witli-A Trick of Trade.
Main street jeweler says that he finds
the women a hard lot to deal with in some
respects, while in others they are very de
sirable customers. IF man buys n SO
watch and tnds that it gets two or three
minutes out of the way in course of time he
comes back and wants to dynamite the
store. A woman buys watch for its looks,
and if it is five or ten minutes ont of the
way she doesn't care. She would prefer not
to have it stop altogether, though Now
and then school ma'am comes in here and
shows quite masculine desire to have a
good time keeper, but she is an exception
Then it is hard for woman to make up her
mind about purchase anyway | sold a
fine gold watch to n woman yesterday"
continued the merchant, after she had
been In certainly ten times to look over my
stock Since she started out on her search
she had been TO every store in the city |
know she had She was accompanied on
her last visit by male friend, who ad-
vised for my watch. She kept M all
through my supper hour, but of course she
didn't think of that, and | was satisfied.
"Sometimes we have to resort TO little
tricks of trade Two women came in hers
| the other day and said they had an hour in
| which to buy clock for their pastor ]
| showed them a beautiful clock worth Sf5
| The price was about right but they couldn't
be satisfied SC easiiy, and were for starting
out on tour of inspection. | tooS the
| clock to pieces showed them the works, ex
| planned the mechanism, and got them SO
interested that they forgot how the time
| was flying; the hour went by, they did not
have time to look further, and were well
satisfied to buy the clock. The secret OF
| successful selling is alwaye to be courteous
and interested in your customers. In no
business is this so Important as in ours, il
| which sales lave to be carefully cultivated
| from the first feeble nibb,e TO the final bite
| Here comes a man nov that have been try
| ing to sell diamonds to for month" The
door burst open, the ieweler left hi coy
quarters to meet the visitor entered into "A
| pleasant chat with the wonl l-be buyer, got
ont tine familiar casket and displayed it
contents to the bsst advantage. Then b,
leaned ca,e,essly over the showcase
whistled o,tly, and ga.ed out at the peopl,
on the street
| bub Itse lAieol > PAL "ho PiHi1th -
nicely. He turned over the jewels merry
ously, put them on his fingers, took then
oil, looked at them in every light, twistet
his handkerchief in them. Then, as if with
sudden discrimination held up ring, askei
the price, criticized the fit, haggled over tn
price n little. and said he would take it
The purchase was quickly made, and tn
ieweler came back with smile of triumph
He paid . more for the diamond than
would have glsen it to him for a week ago,
he said 1t almost amounts to supefsti
ton with me- bat i make special efforts t
sell and at good prices, on rainy days
Some days we sell $40 worth of goods an
some days 500 Rainy days, ami som
others, are set down as bad ones for trade
So exert myself to bring up the sales
possible on the off days, We hang out TO
a fair price if can get it, we take loJ
price if we must, but sell we will One see
good deal of human nature, for fe'
things touch mans innermost self s
closely AS his pocketbook, and few thing
touch his pocketbook liae jewelers. line c
| roodS -Sprinyf field PeuniDli,.an