Seattle daily post-intelligencer. [volume] (Seattle, W.T. [Wash.]) 1881-1888, 1886-11-28


I'M VEEEH 81 ABEEHElaEse
nhssaatsd Hat = asnllsmsa 81 60
ts.s.a tls privass scs e . IsEas uAois-
ae,s sssahiinhnert h 90 - ths Mlddis
s.saas was SURPRISED g ~ lAzzs nal-
hsr q nsHspapsIs uhish hs avsaat-
ta1sd aboat nany ~ then egsniEy
papsrs e little psrif, whish Be tnppoNs1
ssssd b e 10 inferest % Ne msrshants.
ca lis axpsessine kfa suFpEisss rs bad
Of sks Hrm ansHoEsd. rWs alwags sd
serbs for to- lesdsna papar IN 10 cisg,
tomn o. village Ii Which any q eas ens-
somsrs Fsulde. We staay tbs adgaEtis-
/ ing solumns o. These pagers WITH Ne -
mssa care. II ws find that Cur eus-
ssmsF i regular adVsrttssr and list
kis aAvsztisamsnfs are pEspazea h .
careful and jadiuioas manBsE. - oon-
sIuss skas Be b doing . aood busins2
snd shat us can plase sar oon66onss -
hin. Oar buainsss With hin y eon-
dasted assoEdinely. Il, on Ne otheE
hsad, howssss. ~ fail 70 Ind hts nossx-
ssssmsni. oFif e b prepared in care
laas and anaatEaotiEs manneE, Ne taks
care net 10 carry him for any iaKRe
am0ant nnd II We can esnvaaientig m.
fun bis patronaas aitoGsihsE. We DO %.
II we hna thas be 70 adveriisinR In
ether nsusgapors thau ne lsadinz ons
hssauss 4 4 shsapsE 10 d %. 90 that be
8 depending apos other ehsap msthods
sf ADVERTISING. We kn0w shat his isdR-
meat and bnsinsss saessity are not 70
be relied upon and ws keep . Gloss
wsieh upon him. We have folloSed
this rule Tor 3 Iona time and us seldom
maks uaisiaks b. judging cur custom
srs 10 aoooEdAnes with Il. By closely
watohing the advertising eoiumns Of
shs Iosal paper. We dsssrmins where 10
give czedlt aud whsre not % Riss a. and
We sesdoln inset with Q hsavy loss
shrruzh che failure q customers Who
ere INDEBTED 10 q"
THIS slogy illustrates one q he many
benefits Of iadisioas adVsFtisina. Nj
ths basinsss Community alone. bat the
general public e. veil, forms iis opinion
Of he sanding and prOspsSt Of . erDs
b its methods % adVeEtising. Nothing
Is mere natnFal than for 9 stF4nRsE.
ssmina for shs ara tins into e city, 70
leokoseE ths advertising eolnmns Of NE
lsadinR neWnpapes. II 10 ssss an a.
iFaatlvs and well arranged advertise
mana ooaupyine q Rood space, be oon-
sludes shat the arm 70 which a bsloRas
Is enc Of the leading EMS ss The city
aud thai e ID safe ems with Whioh 70
have dsAlinga. Such nFss impressions
ere uaaAlly lasting. and They are seldom
sFoae.
Further than this. NE presence Of The
advertisement Of q fsm 10 q respectable
aeuspapsr Is 10 3 certain extent an en-
dorssmsni Of that Arm. While, Of course
Il i nos aIwAgs possible 10 keep adveE
sismenis Of frauds and deosptions from
lndinR . place In the columns Of .
aswapapsF, she exercise Of saoh . de
gree Of caution in the acoeptAncs Of sd
varslaing AZ she public has right 10
exRset from . newspaper which Il sup
poFls. viii reduce ihe number Of saeh
Advertisements 10 q minimum. 30 far
e the Posr INxIELIoEHoEais concerned.
lis rsadsss mag regard TIE ussssncs Of
he advertisement Of any arm in &c
columns as q quasi endorsement Of that
irm and. IN certain sense. . vouoher
Of ils Standing. The greatest care h
taken 10 prevent the POs1 IErE11laEH
eza fFom becoming ths means Of Do.
ssivinR les readers and 30 exclude from
Ice columns the advsstismenta Of hrms
which are not regarded IS strictly Fsli-
able. the pablo may accordingly feel
large deRTes Of oanndsnee IN palFoa.
lzinR thoss whose advertisements are 10 be
found 10 she columns Of he PosF In.
TsiAIeEscxn.