Salt Lake evening Democrat. [volume] (Salt Lake City, Utah) 1885-1887, 1886-12-09
BUSINESS ENTERPRISE.
The Method Taken by Some Lead
ing Firms TO Boom Business.

\ careful inspection OF the advertising
columns Of the DEMOCRAT will prove in
teresting to our readers whether engaged
in trade or free from business cares.
The competition among merchants for
space and desirable locations for their an
nouncements, prove better than editorial
assertions that the spirit OF enterprise
has taken fast hold OF the community.
1t is one OF the hopeful signs OF the times,
and augurs well for the future Of Salt
Lake. As a rule the DEMOCRAT discour-
ages large advertisements extending over
more than two columns, as they mar the
symmetry OF the page and are apt to en-
croach upon the limits of news matter
Simon Brothers occupy liberal allot-
ment OF space with their holiday an
nouncement. Push and enterprise have
placed this firm in commanding posi-
ton among the business firms OF this city,
and to their intelligent conception Of the
| best means OF advertising their stock
their success is largely due. Starting
modestly three years ago, the firm has
| by industry and pluck forged ahead I'M
til it stands at the head in its line, not
only enjoying reputation second to
none in its retail trade, but reaching out
in out in all directions throughout the
surrounding States and Territories. To
recount the stock carried, and enlarge
upon the prices would be work of re-
dundancy, especially as the advertise
ment is complete catalogue in itself,
and highly interesting reading.
Another enterprising advertising firm
is that of Spencer & Kimball. The house
stands well to the fore, and carries q
large and varied stock of boots and shoes
to suit all tastes and all pockets. Their
store is having "run" just now, and
fine shoes are booming up as popular
Christmas presents. Young ladies are
laying in stocks OF slippers for their bach
elor friends, and husbands are bartering
their gold for high-heeied French-kid
boots for shapely feet. The firm adver-
tise popular So boot thai appears TO
have copper-riveted, iron-bound, never
wear-out characteristics that should make
them fill long felt want in every house,
hold where the untamed small boy is
harbored
Barratt Brothers will be seen also to
have appreciated the value OF live adver-
Using, and to have taken advantage OF
the excellent means OF securing popular
| Ivy OlCIeu ny JHt DEMOCRATS Columns.
A generous space has been reserved.
This firm needs no endorsement for its
years of honorable dealings with the citi-
zens OF Utah have given it place pecu-
liarly its own. Fair dealing combined
with low prices is sure to bring success
to any house that consistently follows this
golden rule, and Baratt Brothers deserve
their success. Their warehouse is the
center OF attraction just at present for
those DESTROYS OF presenting pretty and
artistic articles of furniture or ornaments
to their friends and relatives, and the
stock daily shipped away is being as rap
idly replaced by new importations and
stock from their mandatory.
Upon another page will be found the
interesting advertisement OF +. Auerbach
& Bro. which at this season will attract
universal attention from the ladies'. The
show rooms are filled with dazzling nov
elites wrought in silk, velvet and plush.
In order to get rid OF an overstock heavy
reductions in price are being made. A
stranger walking into Auerbacn's would
suppose he was among one OF the great
hives OF industry in New York. 1t is such
business houses that are a credit to the
city, and Il wonder to those who are not
acquainted with the enterprise of Salt
Lake.