San Antonio daily light. [volume] (San Antonio, Tex.) 1886-1907, 1886-12-20
JOSKE BROTHERS.
A SQUARE HOUSE. DOING A SQUARE
BUSINESS IN A SQUARE WAY.
Only a Cent-For the Good OF Trade
A Glance at Their Stock-A
Full Yard Wide.

Inc Hthu Ol tne uIy BOOue anu ClOtulUR
houses of this city. For the eleven
years that they have done business in
San Antonio they have kept Intelligent
ly alive to the wants OF the people, and
each year has seen little advance upon
its predecessor. They have aimed
TO give direction TO the public taste,
as we'll as TO crafty it. and have there
fore kept fully abreast OF eastern dealers
in their introduction of latest STYLES,
new patterns, and all novelties properly
belonging TO their business. One tea-
ture of their business has been to make
n speciality Of every department, deyO-
ting as much attention to each
as though that were the particular
line of which they were making a speC-
ally to the exclusion of all else. By this
means their stock Is always fully assOrt-
ed and customers assured OF the very
latest styles and patterns in all depart
ments of their trade. With resident
buyer at No. go Broadway, Y. Y, they
are constantly supplying their counters
with the last impOrtatiOns and the new
est home manufactures. Building up
their business solely on its merits, and
expecting to hold their patrons by deal
ing honestly and Literally with them;
more DESTROYS of a reputation for strict
integrity than for anything else. by sell
ing the best goods ut the lowest prices,
they have established h reputation which
is aguarantee to their patrons thar goods
are sold at bottom prices and as repre-
sented.
Quick TO take advantage of every
change In the market for the benefit of
their customers, content with quick
sales and small profits, always on the
Il TO-. "a To- hi
patrons, never losing sight of the fact
that their interests and the interests of
their customers are OIe. JOske Bros.
have demonstrated the value and sound
ness of their business principles by
eleven years of constantly increasing
trade.
CHANGE TO A CENT.
For some time JOske Bros. have heen
considering the advantages lost to their
customers and the purchasing public of
this city by the practice, so prevalent in
the southwest. of refusing TO make
change for any less amount than five
cents. Under this rule of trade, every
purchase Of the value of III
cents must be doubled, or the
customer loses, being compelled
to pay 10 cents for the half of % ceLts
every time Il purchase Of that value is
made. Believing that this custom was
one more honOred in the breach than In
the observance, and that IL worked hard
ship TO buyers OF goods In small quanti-
ties, JOske Bros. determined that this in
justice should not continue, in so far at
least rs their customers were concerned.
They accordingly sent to the east, and
having supplied themselves with one
cent pieces in sufficient quantities to
10 oh rkah oil fhnir nnnAa
and last week made their new de-
parture. They have deserved well Of
their customers and the trading public
BY introducing the lone cent" piece in
to business, and will no doubt be here
after known Ms the Pioneer ONE CENT
store OF Southern Texas.
FACILITIES FOR BUSINESS.
Joke Bros Dry Goods and Clothing
House Is most advantageously arranged
for their immense business. LIS double
front of 60 feet on Alamo street is prac-
tically an open front, affording ingress
and egress at all points and preventing
that confusion and jam incident to ordi-
nary exits. Their building runs through
to LosOya street, on which IL has COM
modious entrance, and the 2, 400 feet of
flooring room is as thoroughly utilized
MS is possible. The strictest economy as
to space has been preserved, consistent
with the convenience Of customers.
While there is not square foot OF waste
room any VIII. re, patrons OF the house
find no difficulty In making their way
through the elegant assOrtments on
shelves and counters, and making their
inspections thorough and complete.
The salesroom IS we'll lighted through
the open front, through the rear, which
is practically an immense window. and
by skylight overhead. There Is always
sufficient light for the most critical eX-
animation offabrics. and as Obliging, at
tentive and dexterous statesmen as are to
be found anywhere.
SOME OF The LADIES DEPARTMENTS.
A careful examination of the goods
carried by this house reveals an unusual
ly fine assortment rs we'll as a very SUI
periOr quality. Their dress goods de-
partment is complete. and In il may be
found larger assortment OF really fine
goods than can be seen elsewhere in this
city. Among these are silks, satins,
velvets, imported oashmeres, diagonals
and other fabrics, imported and dOmes-
tic, al prices that command ready sales.
There is nothing thai the ladies desire
In the way OF linens, Dappery, lace cur
tains, table spreads and house furnish
goods that will not be found In this
stock.
In ladies, misses and childrens cloaks,
jackets, newmarkets, etc., they offer An
endless variety and at prices to cores
pond to the quality. Their seal plush
wraps, quilted and satin-lined, are the
finest ever offered 10 San Antonio. The
department of infant wear is just as
complete rs for the older ones and equal
" varied.