Thomas County cat. [volume] (Colby, Kan.) 1885-1891, 1886-06-10
SELLING JEwELRY.
Tho Peculiarfties Of Men and Women ~
Observed by y JeweleP.

Tho Peculiaritles Of Men and Women ~
Observed by u Jeweler.
A Main street jeweler says that he
finds the women a bard lot to deal
with in some respects, while in others
they are very desirable customers. If
a man buys q ten dollar watch and
finds that it gets two or three minutes
out Of the way in course of time he
comes back and wants to dynamite the
store. A woman buys u watch for its
looks and if it is five or ten minutes
out of the way she doesn't care. She
would prefer not to have it stop alto
gether, though. Now and then q
school-ma' am comes in here and shows
quite masculine desire to have a good
time-keeper, but she is an exception.
Then it is hard for a woman to make
up her mind about purchase any
way. sold fine gold watch to 3
woman yesterday" continued the
merchant, ''after she had been in GER
tainly ten times to look over my stock.
Since she started out on her search she
had been to every store in the city. /
know she had. She was accompanied
on her last visit by male friend, who
advised for my watch. She kept me all
through my supper hour. but of course
she didn't think of that, and was sat-
isfied. Sometimes we have to resort
to little tricks of trade. Two women
came in here the other day and said
they had an hour in which to buy a
clock for their pastor. l showed them
n sf,,l IL II I,
five dollars. The price was about right,
but they couldn't be satisfied SO easily,
and were for starting out on a tour of
inspection. took the clock to pieces,
showed them the works, explained the
mechanism. and got them so interested
that they forgot how the time was
flying; the hour went by, they did not
have time to look further. and were
well satisfied to buy the clock. The
secret of successful selling is always to
be courteous and interested in your Gus
toners. In no business is this so i'm
pOrtant as in ours, in which sales have
to be carefully cultivated from the first
feeble nibble to the final bite. Here
comes man now that have been try
ing to sell diamonds to for q month.
The door burst open, the jeweler left
his coy quarters to meet the visitor,
entered into 4 pleasant chat with the
would-be buyer, got out the familiar
easket and displayed its contents to the
best advantage. Then he leaned care
lessly over the showcase, whistled
softly and gazed out at the people ON
the street. But the visitors part was
not PLAYED SO nicely. He turned over
the jewels nervously, put them on hi:
fingers, took them off, looked at them
in every light, twisted his handkerchief
in them. Then, as if with sudden de-
termination, ne held up ring, asked
the price, criticised the fit, haggled
over the price little, and said he
would take it. The purchase was
quickly made, and the jeweler came
back with smile of triumph. He
paid five dollars more for that diamond
than l would have given it to him for 4
week ago. he said. cit almost
amounts to superstition with me, but l
make special efforts to sell, and at good
prices. ON rainy days. Some days we
sell ten dollars worth of goods and
some days five hundred dollars" Rainy
siIu Sc'"C otIClS, tiC Stt uV~
bad ones for trade. So | exert myself
to bring up the sales if possible on the
Otf-days. We hang out for fair price
if we can get it. we take a low price If
we must, but sell We will. One sees a
good deal Of human nature. for few
things tOuch mans innermOst self so
closely as his pocket-book; and few
things touch his pockct-book like Il
jewelers. line of goods. ''-Sprinldeld
Republican,.