Wichita daily eagle., 1886-08-01
HOW TO SELL JEWELRY.
Women Said to be . Hard Lot to Deal
With-A Trick Of Trade.

4 Women Said to be Hard Lot to Dea
With-A Trick Of Trade.
A Main street jeweler says that he find.
the women hard lot to deal with in some
respects, while in others they are very de-
sirable custOmerA IF man buys q SO
watch and finds that 1t gets two or three
minutes out Of tho way in course of time be
comes back and wants to dynamite the
store. A woman buys a watch for its looks
and il it is five or ten minutes out of the
way she doesn't care. She would prefer not
to have it stop altogether, though Now
and then a school ma'am comes in here and
shows quite a masculine desire to have a
good time keeper, but she is an exception.
Then it is hard for a woman to make up her
mind about purchase anyway. 1 sold a
fine gold watch to a woman yesterday,
continued the merchant after she had
been In certainly ten times to look over my
stock Since she started out on her search
she had been to every store in the city l
know she had. She was accompanied on
her last visit by male friend, who ad-
vised for my watch She kept me all
through my supper hour, but of course she
didn't think OF that, and was satisfied
Sometimes we have to resort to little
tricks of trade Two women came in here
the other day and said they had an hour in
which 70 buy clock for their pastor
showed them beautiful clock worth SIS.
The price was about right, but they couldn't
be satisfied so easily, and were for starting
out on tour of inspection. took the
clock to pieces showed them the works, ex-
planned the mechanism, and got them SO
interested that they forgot how the time
was flying; the hour went by, they did not
have time to look further, and were we'll
satisfied to buy the clock. The secret of
successful selling is alwaye to be courteous
and interested in your customers In no
business is this SO important as in ours, in
which sales have to be carefully cultivated
from the first feeble nibble to the final bite
Here comes man now that have been try
ing to sell diamonds to for q month" The
door burst open, the jeweler left his coy
quarters to meet the visitor, entered into a
pleasant chat with the wonld-be buyer, got
out the familiar casket and displayed its
contents to the best advantage Then he
leaned carelessly over the showcase
whistled softly, and gazed out at the people
on the street
But the visitors part was not played so
nicely. He turned over the Jewels nerv-
ously, put them on his fingers took them
oil, looked at them in every light, twisted
his handkerchief in them Then, as il with
sudden determination, held up a ring, asked
the price, criticized the fit, haggled over the
price little, and said he would take it
The purchase was quickly made, and the
jeweler came back with a smile of triumph.
HE paid S5 more for the diamond than I
would have given it to him for a week ago."
he said 1T almost amounts to a supersti-
tion with me, but make special efforts to
sell, and at good prices, on rainy days
Some days we sell $40 worth Of goods and
some days $500 Rainy days, and some
others, are set down as bad ones for trade
So exert myself to bring up the sales if
possible on the of days We hang out for
a fair price if we can get it, we take low
price if we must, but sell we will One sees
a good deal of human nature, for few
things touch a mans innermost self so
closely as his pocketbook, and few things
touch his pocketbook like jewelers. line of
goods-Springfeld Republican