Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1886-11-09

popular and prosperous to the dead
and buried. 1t will be worth a whole
year of your precious time to walk
through the busy whirl of the progress
siye prominent cash concerns, a few
years back unknown, to-day millions
aires, all coined from the two words,
underbuy, undersell, clinched by the
steel rivet, cash before delivery.
1t will be worth more to you than your
money to see how it is done upon our
principles. Walk through the ware
rooms of the dead merchant princes
Stewart, Ridley, Lord & Taylor,
Macy-it will be rs If you had been
permitted to look for moment upon
the unfathomed mysteries of the great
hereafter. You must remember that
these mercantile metaphors once
walked up and down these busy
haunts penniless, with no capital save
that heaven-born stuff, pure pluckI
and you know they bid farewell to
this world away up in the millions.
These lessons will indellibly imprint
themselves upon your after life-wili
convince you that your unanswerable
batteries of real solid values will COM
mand the town and country for miles,
and will crown you whilst yet in your
early prime, as monarch of your native
mountains and valleys. One single
hour in these vast warerooms of auc-
ton values will sober you on the
momentous issue of buying; will dis
close to you the great secrets that lead
to wealth. 1t requires East amount
of moral courage, mixed with horse
sense, to place one close profit on
everything alike, but before this must
come the rare judgment and know
ledge of how and where to buy--the
solid values that must adoru your
crowded counters, for you must have
the genuine bargains TO command the
whole trade of your place-not alone
your share of it, but all. Your temp
tations must be beyond the reach and
range OF competition. As TO time
concerns, King Credit will take care
of them. The tell-tale handwriting
on the wall stares them in the face,
every hour telling of final, inevitable
destruction.
What chance, in the name of
heaven, with their long winded aris-
tocratic quotations, when brought into
the glare of this honest, earnest and
unanswerable logic, these silent, solid,
stubborn and matchless figures that
will not and cannot lie.
The opportunity to place our sam
Piles before you is earnestly solicited,
confident in our anticipations that the
forcible impressions made by our
Special Leaders, our tremendous ag>
gregate of auction bargains, no less
than the avalanche of gigantic jobs
from crumbling, weak and waveriDg
credit rat traps, and broken-wind-
ed, - I" unlimited" marble palace egg
shells, will at once and unalterably
fix your resolution to change your
destiny upon that basis that sent
Stewards name ringing around the
world, that power that kept under his
iron will that magnificent army of
competitors who wavered and quailed
before the almighty dollar.
1t will not need the silent and SUBJ
tie and honest philosophy of truth to
convince you that at Head Quarters
your profits are shaped, and at home
your success is dead certainty when
you are able TO place before your
patrons an array of figures that will,
as surely as the sun shines, choke the
life out of the antedeluvian, high
toned but high-priced advocates of
barbaric system who trade, prestige
and power disappear like snowhakes
under an April sun.
sa t,. hat ssrtl fNF - Il
for you that now hidden Diamond,
Success-it is the power that will
place you head and shoulders above
your compeers, and, instead of lead
ing you along the quagmire Of the
low lands, will at once plant you upon
the shining heights that command the
plaudits of your patrons. and the adj
miration and respect of your CONF
petitors-wearing the deserved and
enduring bonors of final success.
Integrity is the vital spark of come
mercial life, Brains the big cog wheel
run by the tireless steam engine, and
Cash is that earnest and solid stuff
that will buy anything on Gods green
earth. Behind these lay the reserve
force of an unconquerabIe will, that
conquerS all things, and an ambition
like Alexander the Great at Perse-
polls, looking in vain for new fields Of
triumph. Still in the brain Of the
smartest of merchants there turks a puzzIeras
10 where 70 get At the bOttom-wbere 20 pick
up these giant leader that render men sudder-
ly prosperous Scattered over this vast cOun-
try are Thousands of merchants who buy nt
third and fourth hands. leaving scarcely IN
edge for profit; hence the duplicated profits
keep them down or destroy them. This large
class of buyers generally have the live metal
10 plank down on the spot. To these and a.
well as 70 every house that buys for Cash. who
desire 10 save the heavy Intermediates profits,
and buy direct from Head QuarterE, where
every item upon our bills il sent for your con-
sideTatiOn OF appreciation this price list Is
sent and fs an invitation that no business man
can afford 20 escape him IN these days Of close
and cutting competition Kindly compare with
Your blil-heads marked 30 and 60 days
Professor-Why does duck put
its head under waterf