The weekly sentinel. [volume] (Winston-Salem, N.C.) 1886-1887, 1886-07-01
CIRCULATION OF NORTH CARO-



For this reason we would be glad, in
justice to deserving and hard working
publishers, if every reader could have
an opportunity of examining the
american Newspaper Directory for
1856, and then see for himself exactly
how each paper is rated in the matter
of number of copies issued.
The american Directory is publish
ed by Messrs Geo. p Rowell & Co.,
of New York, and is considered reli-
able authority concerning the press
of the country 1t is to the publisher
precisely what Bradstrect is to the
merchant, if not far more accurate in
its reports. 1t is the basis by which
all the largest advertising concerns of
the country arrange their advertising
estimates 1t is now in its ninteenth
year and the report for 1886 is a
large volume Of near two thousand
pages.
Carolina papers we find some interest
ing data in reference to the press of
the State.
There are 155 newspapers and per-
iodicals enumerated, some of which
have suspended since the work went
to press, while others have been start
ed, and were Of course not included.
The Raleigh Ne,cs- Observer, daily,
is rated at exceeding two thousand"
which is the largest circulation among
the dailies of the State the Charlotte
Observer and the Wilmington Star
being put iown for the san.e, ''or ex-
ceeding one thousand" copies each.
Among the secular ueekIses, the
Goldsboro Messenger stands first in
point Of circulation. 1t is rated at
exceeding four thousand" copies,
while It's semi weekly edition which
We presume goes to al entirely differ
ent list of patrons is put down AS lex
ceeding seven hundred and fifty" cop
les. Thus we find that the largest
weekly secular circulation in the State
sonsists Of 1000 copies. The WEEK
LY SENTINEL, Winston, the State
Chronicle. Raleigh, the Advance, Will
son, and the weekly edition of the
Nsrs- Observer, Raleigh, occupy the
next position, and are all rated at
exceeding t'co thousand and fve ham
dred.' As for THE SENTINEL, its
statement as to circu latton, forwarded
to the Directory compilers was backed
by an affidavit 1t viii thus be seen
that there is only one secular weekly
in North Carolina having larger
circulation than THE SENTINEL. On
the list Of papers rated as having Cir
culations exceeding fifteen hundred"
we find the Union Republican, Wins
ton, Enquirer, Edenton, aurora,
Shelby, Soetthernor, Tarboro, Enquir-
er-Erpress. Monroe, Topic, Lenoir,
and those exceeding one thousand"
copies, are the Register, Concord,
Record, and Tobacco Plant, Durham,
Economist, Elizabeth City, Observer,
Fayetteville, Robesopiun, Lumberton,
Weekly Journal, New Berne, Torch
light, Oxford, Webster's Weekty, Reds
vile, Landmark, Statewide
OF the remaining papers, sixteen
haue circulation Exceeding seven
hundred and fifty" twenty six are
rated at exceeding five hundred"
sixteen are put at exceeding two
hundred aud fifty" (the Press, Salem
is included i'll this number), and the
editions of the balance were not
sufficiently large to mention.
It is just to the advertiser as we'll
as to the publishers having the largest
circalations, that these figures be Civ
en- to sae public, because what an add
vertiser buys.is publicity, he desires to
reach the greatest number Of readers
most likely to give him their patron
age 1t is unreasonable to ask a pa
per that may give you 5000 possible
patrons to- insert your advertisement
for the same amount you can place it
in paper which gives you only
1000
Advertising judieiously is an art
which our North Carolina newspaper
patrons are learning better every