Savannah morning news. [volume] (Savannah) 1868-1887, 1885-10-04

The connection he sold at $25 a gallon. 1t
So m gathered more than neighbOrhood noto
riety, though In a limited way. from drum
mers who went to Perry to sell goods and
there saw MIR. Swift's manufacture. As the
knowledge OF II extended the demand en-
larged. the facilities for making ii were in o.
creased, and the price was reduced TO s. a
bottle, containing quart, the purpose being
to reduce the price to the lowest figure, that
even the poorest could avail themselves of the
benefit Of the medicine.
Mr.. Swift moved to Atlanta The medi-
cine, which proved a specific for certain dis
eases, was now called swifts Specific.
So rapidly di the fame OF the remedy
spread that still enlarged facilities became
Imperative strong company was organ
u, d. and the manufacture began on much
mo e extensive scale. In the meantime. as
the demand increased the retail price was
steaui reduced, first to 50 so, then to 81 ~
its present figure.
Observation developed the fact that the
operating principle OF the remedy was
direct y upOl the blood. purifying aud reno
waiting it. This being true, the natural con-
clusion was that 1t would reach all diseases
arising from an impure, vltlaled or poisoned
CONDITION OF the blood. The company at once
began exhaustive tests OF its efficacy IN this
enlarged field, and the result, though eX-
pected, was Astonishing in its completeness.
I
classes and walks of life professional men,
merchants. mechanics aud lahoreFs-tur-
! nisned proofs of cure, covering a great Yari-
! ETY. OF severe diseases. There was no longer
! any ground for hesitancy. The medicine was
great pauaces, and would abundautly re-
nay the utmost effort to pvt it before the
world THIS u as determined upon.
About years ago the present company
/ was organized. Colonel II. i. Lamar. OF the
| wholesale drug house in Atlanta and Macon,
| was made President, and Or. j. W. Rankin,
of the same hrm became Secretary and Cen
| eral Manager; Mr.. Swift. Wee President.
/ The enterprise IN all It's details was enlarged,
| but the fame AMI popularity OF lhe medicine
| outstripped the expenditure Of effort. an I'M
usual experience even with merit0riOus rene
! dice, which generally require an on lay of q
] fortune In advertising before making prOht-
/ able returns ana this was OF course only an
| other proof Of its remarkable efficacy. Two
| years ago q large laboratory was built for its
/ manufacture, which. with its engines, ma
| chinery and host of employees. present a start
/ ling contrast GO the wash pot factory IN the
| rear OF MIR. Swift's store IN Perry. Ga. bout
| the time the Laboratory was erected. the adj
| vertising expenses had risen to S50,O 900 a year
This was phenomenal for remedy IN the
| South, but this was but a beginning, rs the
annual advertising expenses now reach $3.50
900. The medicine is sold IN every town aud
corner OF the country. and has made It's way
iuto England, France and other transatlan-
tic countries 30 such an extent that arrange
meuts are now making for Introducing it into
foreign countries upon an extensive scale.
These are facts. ana the reader viii agree
with us that they record one Of the most 70.
mark able successes OF the age, mainly the
result Of the wonderful efficacy Of wonder
full remedy.