The Durham recorder. [volume] (Durham, N.C.) 1879-19??, 1885-05-06

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1 other business that could be named
s and so they began. But they foun'
e it an uphill business, and finally wer
compelled to suspend manufactur,
with some millions of cigarettes OF
8 hand. About this time the tax o,
tobacco was to be reduced. One o.
the firm 'set up all night" as the
saying goes, with the. situation. In
the morning he astonished his CO
partners by making q proposition
which involved the certain loss oil
thousands of dollars; tue measure was
reflected upon, acceded to and put in
execution.
A'HowL OF INDIGNATION
went up from manufacturers, jobbers
and dealers. "a cut" on prices was
the last thing they wanted to see.
But w. Duke, Sons e. Co., believed
that by assuming a certain present
loss and by lessening their own pros.
pective profits as we'll as those of
jobbers aud retailers that they would
bring their cigarettes into general
use. as.
TEN FOR FIVE CENTs-TwESTY FOR
TEN CENTS
was their chosen Shibboleth, and it
was not kept a secret. 1t was placard
ed from Maine to Texas, from ocean
to ocean, from the northwest confines
of America to its southern limits. 1t
penetrated the islands of the sea, in
vaded continents and became q watch
word for buyers and sellers alike.
"Ten for five cents-twenty for ten"
The expression has rather rhythmic
sound, but above all other considera-
tions it appeals to the pocket. Old
and young-all ages, all nations have
learned the significance Of this ex.
preston, and what is the result? In
this month of April, in the Year of
Grace One Thousand Eight Hundred
and eighty-five, w. Duke, Sons & Co.
are manufacturing
NINE HUNDRED THOUSAND CIGA-
RETrEs PER DAY.
The demand for Duke cigarettes
more than kept pace with the ipSreas.
ing facilities of the firm, anil SO, in
October, last year. they werS cons
PEELED to open factoryin New York
from the simple fact that they could
not secure sufficient labor here. The
New York factofy is simply an annex
to this or section of it-pursues the
sane methods, uses the same = nIial
makes the same goodsnaa1
=.
All told, w. DuRS
employment to an aggrega3
persons, which means the fSs Il |
twenty-five hnadred te.s three -
anu. The monthly pay roll of the
firm would, of itself, constitute q
modest fortune, being no less than |
$4,000 to S1S, ZOO, OF the ma gnifcent
total Of more than /
TWO HUNDRED THOUSAND DOLLARS |
per year, an amount more than double |
of that paid out for wages by any
other manufacturing establishment of
any KNIT in the State of North Caro-
lima fact that rebounds to Dur
hams credit and in which both in.
dividuals and the community gener-
ally may take degree of pardonable
pride.
From the outset the firm have had
this i'm their favor. Their factory was
located in the heart of the richest to,
bacco growing section of the world.
That bright, golden leaf which has
so come into favor of lates years is
grown and marketed here OF their
very doors. They can thus secure
their raw material free of freight
can and do have. the "pick of the
Market" and for all time TO come can |
successfully challenge competition. |
To say where is the trade of w. |
Duke, Sons d: Co., both in granulated |
and long cut smoking tobacco and
the famous Duke cigarettes, would be |
like spreading out before one u map
of the world. While at the factory
we glanced at their order. book and |
saw export orders from Rotterdam,
Holland; Cape Town and Port Eliza
beth, South Africa; New Zealand; ia
va; Natal, Kingston, Jamaica; Bonn.
bay, Calcutta and Madras, India;
Colombo Ceylon: Queensland /; Nor |
way; different States of Central
America, ETC., and these were among
the foreign orders filled directly from
this factory within the past thirty |
days. Surely "the uttermost parts Of
the earth" have become the heritage
of a. Durham factory. =
In the midsummer issue of Franz
Leslie's Illustrated Newspaper last
year were published illustrations of
the new factory of w. Duke. Sons &
Co., and also brief descriptive arti-
Gle, from which we make the follow
ing extract because it bears directly
upon the foregoing paragraphs. It
says:
Messrs. w. Duke, Sons e. CO.,
" while yet young men, have cstab-
" lished their business on so large a j
scale that the world is their field, |
" and the commercial avenues which
81 bind all parts OF the earth together
" the agencies of their trade. A pure
product, conscientious work and en-
" ergetic management being the basis
"of their success, that success is solid.
ely established and is capable of in
" definite extension. Why shouldn't
" it become many times larger than it
" now il, and take rank among the
very greatest manufacturing estab-
" lishnents of any kind anywhere in
" the world?"
Scores of thousands of dollars have
been spent by the firm in advertising
their goods. Some of their meth DDS
have been novel, and all have shown
an appreciation of art. While SEe.