Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1885-07-09
PLAeuE-sTR,ckeN PLYMOUTH

Does Similar Danger Threaten Everyone
of Us f-How Public Attention is Directed
20 Personal Perns.
Rochester IN. IL enrrespondence Indian.
apoiis SenfineEl
"Judge," said q ysiung lawyer to a very
successful senior, tsn me the secret OF your
| uniform success at the bar"
"Ah, young man, that secret is a life
study, but win giveit to you on condition
that you pay all my bills during this SEES
sion of court"
agreed, sir" said the junior.
Evidence, indisputabae evidence"
At the end OF the month the Judge re-
minded the young man of his promise.
81 recall no such promise"
"Ah, but you made it."
"Your evidence, please"
And the judge, not having any witnesses,
lost a case for oncel
The man who can produce indisputable
evidence wins public favor. had an inter
view yesterday with the most successful of
American advertisers, whose advertising is
most successful because always backed by
evidence.
"What styles of advertising do you
use2" asked III. III. Warner, Esq.
Display, reading matter and paragraphs
of testimonials"
"Have you many testimonials?
In answer he showed me large cabinet
chock-fun. "We have enough to fill Bos-
ton, New York, Chicago, st: Louis and
Philadelphia morning papers"
do you publish many of them?"
mot 1.-THE. Wonderful as are those
we do publish, we have thousands like
them which we can not use. why not?'
Let me tell you. Warmers safe cure has
probably been the mostsuccessful medicine
for female disorders ever discovered. We
have testimonials from ladies of the highest
rank, but it would be indelicate to publish
them. Likewise many statesmen, lawyers,
doctors of worldwide fame have been
cured, but we can only refer to such per-
sons in the most guarded terms, as we do
in our reading articles"
Are these reading articles successful"
"When read they make such an impress
sion that when the evil days of i'll health
draw nigh they are remembered, and War
ner's sale cure is used"
mo, sir, it is not necessary now, as at
first, to do such constant and extensive
advertising. A meritorious medicine sells
itself after it's merits are known. We pre-
sent just evidence enough to disarm skep-
tics and to impress the merits of the RENE
dies upon new consumers. We feel it to be
our duty to do this. Hence, best to &C.
complish our mission of healing the sick, we
use the reading article style. People won't
read plain testimonials"
Eyes, sir, thousands admit that had they
not learned of Warmers safe cure through
this clever style they would still be ailing
and still impoverishing themselves in fees
to unsuccessful practitioners 1t would
do your soul good to read the letters of
thanksgiving we get from mothers, grateful
for the perfect success which attends War
ner's safe cure when used for children, and
the surprised qualification with which men
and women OF older years and impaired
vigor, testify to the youthful feelings re-
stored to them by the same means"
Are these good effects permanent"
"Of all the cases OF kidney, liver, urinary
and female diseases we have cured, not two
per cent of them report a return OF their
disorders. Who else can show such a rec
ord?"
what is the secret of Warmers safe cure
permanently reaching SO many serious dis
orders?"
Il will explain by an illustration: The
little town of Plymouth, Pa, has been
plague-stricken for several months because
it's water supply was carelessly poisoned.
The kidneys and liver are the sources of
physical well-being. If polluted by disease,
all the blood becomes poisoned and every
organ is affected, and this great danger
threatens e0ery one 1uhO neglects to treat
himself promptly. Twas nearly dead my
sell OF extreme kidney disease, but what is
now Warmers safe cure cured me, and I
know it is the only remedy in the eoorld
that can cure such disorders, for l tried
everything else in vain. Cured by it my
presented it TO the world. Only by restor-
ing the kidneys and liver can disease leave
the blood and the system"
A celebrated sanitarian physician once
said to me: 1.-THE secret of the wonderful
success of Warmers safe cure is that it is
sovereign over all kidney, liver and urinary
diseases, which primarily or secondarily
make up the majority of human ailments.
Like all great discoveries it is remarkably
simple"
The house of Fl. III. Warner & Co.
stands deservedly high in Rochester, and it
is certainly matter of eongratulation that
merit has been recognized all over the
world, and that this success has been un-
qualifiedly deserved. PEN POINT.