The Warner weekly sun. (Warner, Brown Co., Dakota [S.D.]) 1883-1885, 1885-07-10
Plaques Stricken Plymouth
Noes a Similar Danger Threaten
Everyone of Us?
uov Public Attention is Directed to Per-
sOnal PeTils.

"Judge," SAID a young lawyer to a
very successful senior, "tell me the Sc
cret of your uniform success at the
bar"
"Ah, young man, that secret is life
study, but l will give it ito you on con-
d;tion thatyou pay all my bills during
This session of court"
"Aorecd, sir" said the Junior.
"Eyidence, indisputable evidence"
At the end of the month the Judge
reminded the young man of his prom
ise.
Il recall no suchpromise."
"Ah. bat you made it,"
"Your evidence, please?"
And the judge, not having any wit
npsses, lost a case for oncel
The man who can produce indisput-
able evidence wins public favor. Ihad
an interview yesterday with the most
successful of American advertisers,
whose advertising is most successful
because always backed by evidence.
"What styles of advertising do you
use?" Iasked H. II. Warner, Esq.
Display, reading matter and para
graphs OF testimonials"
"Have you many testimonials"
In answer he showed me a large
cabinet chock-full. 1--WE kaye enough
to fill Boston, New York, Chicago, st.
Louis and Philadelphia morning
papers" 49,,
"Do you publish many of them?"
Not a 1.-THE. Wonderful as are
those wedopublish, we havethousands
like them which we cannot use. why
not?' Let me tell you. Warmers safe
cure has probably been the most sue
cessful medicine for female disorders
ever discovered. Wehavetestimonials
from ladies of the highest rank, but it
would be indicate to publish them.
Likewise many statesmen, lawyers,
Crgymen, doctors of world wide fame
have been cured, but we can only refer
tosuCh persons in the most guarded
terms, as we do in our reading arti-
Cles."
"Are these reading articles success
full"
"When read they make such an i'm
preston that when the EVIL days of
ilhealth draw nigh they are remem-
bered, and Warmers safe ure sused."
"No, sir, it is not necessary now, as
at first, to do such constant and ex-
tensive advertising. A meritorious
medicine sells itself after its merits are
known. We present just evidence
enough to disarm skeptics and to inn
press the merits of the remedies upon
new consumers. We feel it to be our
duty to do this. Hence, best to ac-
eomplish our mission of healing the
SICK, We haveto use the reading-article
style. People won't read plain testi-
m~0nials."
"Yes, sir, thousands admit that had
they not learned of Warmers safe cure
through this clever style they would
still be ailing and still impoverishing
| themselves in fees to unsuccessful
practitioners Itwould do yours soul
good to read the letters of thanksgiv-
ing we get from mothers grateful for
te perfect success which attends
Warmers safe cure when used for chill
dren, and the surprised Qualifications
with which men and women OF older
years and impaired vigor, testify to the
Youthful feelings restored to them by
the same mcans.n
aTe these good efTects permanent
III all the cases of kidney, liver,
urinary and female diseases. we have
cured, not two per cent. report q re-
urn OF their disorders. Who else can
snow such a record?"
What is the secret of Warmers
SAFE cure permanently reaching SO
many serious disorders?"
~ will explain by an illustration:
Inc little town of Plymouth, Pa, has
eeenplague-striekenfo for seyeralmonths
because its water supply was careless
poisoned. The kidneys and liver
are the sources of physical well-being.
I polluted by disease, all the blood
becomes poisoned and every organ is
anected and this great danger threat
ems every one, who neglects to treat
Alnself promptly. was nearly dead
ayseli OF extreme kidney disease, but
Wlat IS now Warmers safe cure cured
Me, and l know it is the only remedy
u tne world that can cure such dis
oroers, for / tried everything else in
yam. Cured by it myself, | bought it
ana, from a sense Of duty, ~presentedpt
4sne world. Only by restoring the
tuaneys and liver can disease leavethe
wood and the system"
z celebrated sanitarian physician
vuce said to me. "The secret of the
%vndertul success of Warner safe cure
Senat 1t is sovereign over all kidney,
Mt and urinary diseases, which pri-
; Saslly or secondarily make upthem ma
lily or human ailments, like all
Sea, discoveries it is remarkably SIM
Inc house of III. III. Warner q Co.
s,anas ~deservedly high in Rochester,
las y is certainly matter of congratu-
n li'on That merit has been recognized
: over the world, and that this sue
- las been unqualifiedly deserved.