The southern sentinel. (Winnfield, La.) 1883-1910, 1885-06-26

The outside is t'me-piece, for it is !
sun-dial. 1t is highly gilt case, i. e.,
in an envelope of gilt paper. 1t is nea,
and fat. and it has a white enameled
face. with gilt letters, for it is mcrel,
white card. with gilt letters printed on
it. and the key is a small paper of in.
structions. Lastly. it may safely be
warranted for two years, if you do moi
burn it in two days. There were q
great manv vendors of these watches,
all using the same advertisements; but.
after they had somewhat exhausted the
demand, one of their number, a man
of striking genius. put out an adver-
tisement to this effect:
sWhy give fifty cents for a wretched con.
struction of string aud cardboard, when for
two dollars You can have genuine time
Keeper In gilt case, with fiat, white, gilt let.
tered dial, horizontal movement and key?'
| He had an immense number of re-
plies. and he sent to the applicants pre-
cisely the same article that he and the
Others had been previously sending out
for fifty cents.
The frauds which are perpetrated at
! mock auctions are too well known to
need any notice here, but there is an
analogous class of frauds which have
scarcely received the attention due to
their merits. You may constantly see
advertisements of this kind:
"A bonus of sloJ will be given by the adver.
tiser to any one who will advance him 500
for six months. A piano worth 500 will be
deposite as security for the payment Of the
| advance"
Well, on first glance of such an adj
vertisement you take it to mean that a
distressed mortal is so much in the
want of money as to be ready to Dor
row it at very exorbitant rate of in
terest; but it does not mean anything
of the kind. 1t means that he wants to
sell piano. and that if he can get two
hundred dollars from you he will make
very good bargain by leaving that
valuable article in your hands.
Some time ago an advertisement APP
peared IN London paper which ran as
follows:
"How to make ten dollars per week by the
outlay of two dollars and half"
The plan to secure this profit was
promised on the receipt of thirty post
age stamps. The reply ran thus:
First pure, ase one hundred weight of
Large sized potatoes, which may be obtained
for the sum of one dollar. then purchase a
dollar, then buy fifty cents worth of flannel
blanKeting. and this will comprise your stock
in trade, OF which the total cost is $3.50 A
large sized potato weighs about half a
pound, consequently there are two hundred
and twenty four potatoes in a hundred
weight Take half the above quantity of
them baked. When properly cooked put
them into your basket, well wrapped up in
the flannel to keep them hot, and sally forth
and offer them for sale at two cents each.
Numbers will be glad to purchase them at
that price, and you will for certain be able
to sell half hundredweIght every evening.
From the calculation made below you viii
see that by that me ans You will be able to
earn ten dollars per week. The best plan Is
TO frequent the most crowded thorough
fares, and make good use of your lungs, thus
letting peonle know what you have for sale.
You could also call in at each liquor store on
your way and solicit the patronage of the
to buy OF you. Should you have too much
pride to transact the business yourself
lthongh no one neei be ashamed of pursu-
for = few shiilings week who could do this
work for you, and you could still make
handsome profit weekly"
If any of the readers of the Eagle ont
of employment like the look of this
baked potato scheme 1 make them a
present of it without asking the fee Of
thirty stamps. the price at which ]
heard OF this good thing. But the
newspaper and the book have long
ceased to be the sole means of adver-
tising. The dead wall has now become
valuable property. if it be situated in
a much frequented thoroughfare.
Spaces are measured off and charged
for at so much per foot. just as adj
vertisements are charged for by the
column and half columns in the jour-
mails. The interior of the horse cars
and those Of the elevated railroads are
let out in the same way. Walking adj
vertisements-I do not mean board
men. but peripatetic individuals wear
ing the articles to be advertised-are
now common. Not long ago / met an
individual of this class wearing a coal
scuttle on his head by way of casque
and some ingenious individual in New
York engaged squad of men to carry
each letter high over his head spelling
the name of his establishment. There
is a drawback to these letter men. how
ever, inasmuch as they get out of Their
places and hence. they do not spell.
But the subject of advertising presents
endless features-indeed, it is ever
varying and extending itself as the
struggle in the trading world becomes
fiercer. / have contented myself with
showing the reader few of its phases
and moro ingenious devices. 1t would
require volume to describe the art and
SCIENCE Of advertising in extenso.-
Brooklyn Eagle.
SPRING.