The clarion. [volume] (Jackson, Miss.) 1883-1888, 1885-06-24
We clip from a New York paper the
- rs WI 1tI, VIINIII oNIiiVILN u
The Equitable Life Assurance Society
of New York.

Inc Equitable Lille OF this city has be-
come.th representative company of Amer
lea. 1t has gained and holds this position
not merely by virtue of its magnitude and
unparalleled success, but equally by force
of the matchless spirit of enterprise and
progress its management has displayed in
developing the benefcent principles and
practice of life insurance and in dispensing
its blessings throughout America, Europe
and Australia. In Its sphere and specially,
| life insurance, it has always taken the
lead and kept it, both at home and abroad
Other companies have followed it closely,
but ii firmly maintains its foremost position
as the representative life institution OF this
continent
The Equitable Lie is pre-eminently
cosmopolitan its business is on the largest
scale, extending TO all the healthy and
civilized parts of the world and its methods
are above all others best calculated to meet
the wants and wishes of the people.
When the student or seeker of life insur-
ance is told that the society wrote last
year new insurance to the unprece-
dented amount Of S84, ST. ,057, which
is 2,747 ,301 more than it wrote in
1888, and S23, 49,, 507 in excess OF
the writing of any other company in the
world that its income in 1884 was S15.-
/
the 1st of January $500, 409, III. its assets
SOS, 161 ,925.54, and its surplus, on a per
cent. basis, S10,483, 617I0, being a gain on
1888 OF 81 ,367 ,647 "a, and larger than the
surplus OF any other life company, whether
calculated according to a or T. standard
of valuation when the reader contemplates
these results and many others of similar
character which may be seen in its report,
he naturally asks how and why this COM
pany has gained so great start of its
competitors We repeat that the cause Of
its transeendent progress is to be found in
the fact that its management has been the
most successful Of all in adapting the
theory or science OF life insurance TO the
actual requirements OF the public.
This practical business-like policy per-
vades the entire system Of the Equitable
Life. 1t appears In its avoidance Of all
litigation, in It's immediate payment Of
death claims, and in the incontestability
and liberal terms of It's policies. 1t is seen
in its thorough and exhaustive investiga-
ton of risks before accepting them, and in
its steadfast adhesion to that main and
unfailing element Of strength cash
basis. Ii is equally manifest in It's readi-
ness to effect and put iuto practice any
genuine reform or sale and beneficial
advance or improvement in the forms,
methods and system OF life underwriting
| Whenever it has become apparent that
real advantage could be conferred on the
insured by the adoption of new feature,
| it has never hung back or waited for
another company 10 make the experiment :;
it has always taken the lead. 1t has been
right in every instance, and ii has eonse-
quently mastered the situation and out
stripped every other company in its world
wide sphere.
The immense popularity enjoyed by the
| Equitable Life is not founded on promises,
but on performance. Last year it paid to
It's poIicyhoIders and to the heirs OF those
deceased 1874, 7S7.07, and during the
same period increased Its assets by the adj
dition Of S5,l3I, 343.S4. It has since its
organization paid the widows and orphans
and others trusting In its protection the
vast sum of sSI, o72, 1865, and this has
been done on the principle that he gives
twice who gives at once.
A policy in the Equitable Life Is better
than gold, because il Is not only worth the
| full amount ON its face, but is certain TO
yield rich increase in the shape of divi-
dends or return OF surplus. The immense
popularity and success OF its tontine and
semi-tontine systems of life insurance,
which have proved 80 gainful to the in
sured. have either been closely copied or
| have aroused the enyious and elamorous
opposition OF rival Companies Al home and
abroad until the attention of the civilized
world has been drawn to the subject, and
the ranks OF the poiicyholders have been
augmented by thousands who never before
could be induced to insure, 80 that the pub
lie advocacy of its plans and competing
hostility to them have alike served 10 con-
vince the public OF their superior merits
and advantages, and thus to contribute 10
the wonderful and unexampled growth and
prosperity of the society.
BARRows 4 HAYS, agents. Jackson,
Miss
r. p LAKE, special agent, Grenada,
Miss.
JAS HAYS. special agent. Durant, Miss.