New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1885-05-22
THE FAILURE OF PRIVATE ADVERTISING
Why CARDS, CIRCULARS AND THE LIKE AXE
rpps AS ADVERTISING MEDIUMS.

nom The Ne,p York Commercial Butteus, the
within the last few years 1t mas DeGonii n their
fashion with some people 10 ao the spapers Some
dtstbute cards somecrculars some of oddty,
slmanacs, and some or thousands through
the mails The printers art has d peer Of
most TO gy e as some Of basest and
art of engraving OF being produced for THESE THESE
OF color pr every conceivable sly sdyertsers vie
paper brought into Of their designs and the
rns1ess OF their devices asng the status OF the
recelvess 70 the artistic pretensons OF ms rt o
ment Some people may regret ma ,cheyements
Writing at the period of its nlghese hnt TO those
bnuld Be subjected such deoaslng uses 1u natteT
who thus employ the art 1t should DC fails of the
~ concern that the debasemen socompletey ta ,taS
object for which 1t is intended WIN nI WI
such advertisements at all the ts: ieeS V or enrray
enc Of these superb specimens OF typography vi
Ing is art to be one OF disgust that 1t relates 10 e
tistic pursuits Of his pni ss elegant illustrations
are chairs and tables. rcirgerators anu ,,'"t ,Sc
he throws it down with an sr rdcnlons pros
tion of art and without exactly knowing ~ nc ucb
tnety vine an 1n way not likely 10 be
endowed with the common sense Oh esoo" man ~ $780,
ness Of trpb however those who take any notice what
ever of this flood of announcements aor Tbev have
email of those who receive lnen iuo9
come to be the nuisance OF Ooth tne P'lU enen bni
countingroom AZ home saey S come in the place OF
ietiers really hoped for In the Office the mereha n
his morning mail stuffed with these he iSWaPiy curses
or impatiently oonsigns to his wastepaper map ~
short II a public vote could be taken, IL wouu @ M
mons declare these drumming mssiyes 10 pg a -,
tolerable nuisance that should be denied the pIlee
the malls ..,,..o..hod ~ a6vertis-
ing cannot be ignorant of the fact that tae pe9pe %
they would reach have become nauseated VIII III nj
mist be aware that they themselves dlsregau ~
appeals for patronage; and what reason nave my "
sIppss that Others receive their applications WIN od
natieneel sagacious advertisers are beginning 70 e1
fhis and are returning to the old method OF puoiIo
noIucemen The newspaper is, in every sense the pest
medium advertsing and. for given result IL 10 ny
Der of possible customers than any private aIon
ment can and IL Is more certain TO receise xHch
Tine private circular is thrown aside as thiHg M
people have come to regard as bore anu atiend
neglected because Its recipients have no uhle 10 ~
leisure and readers ind interest IN reading Us
ments as well as its news, because OF the variety t3
present aud he information they convey Tes
WIDE diversity OF interests. II may De safety .oJ
that an announcement made through the press u ~
by fifty readers where, made IN private way ~ MV
reach but one IT, therefore, the same amount Mcio IN
pended IN either case. the result w0uld DC
better from the former method than from the
There are undoubtedly cases in which the elcue -
better medium than the newspaper such' Ior
ms where the matter is necessarily lengthy anu -
of ne space would therefore DO very iaige
such cases are quite EXCEPTIONAL and the sooner @
tsers learn the folly Of their present large
in seeking publicity through private means Ihe pe''
for their pockets and their success