The Milan exchange. (Milan, Gibson County, Tenn.) 1874-1978, 1885-07-11
7LAeUE-sTRlcKEN PLYMOUTH

FLAW - 10 IlONN-'N - uO'O ~
Does n Similar Danger Threaten Everyone
ofUs?-How Public Attention is Directed
20 Personal Perils.
Rochester On. " Correspondence Indian,
apolis sentineLl
"Judge," said a young lawyer to a very
successful senior, "tell me the secret OF your
uniform success at the bar"
"Ah, young man, that secret is life
study, but will giyeit to you on condition
| that YOU pay all my bills during this ses-
sion Of court"
agreed sir" said the junior.
"Eyidence. indisputable evidence"
! At the end OF the month the Judge re-
minded the young man OF his promise.
81 recall no such promise"
"Ah, but you made 1t.
"Your evidence, please"
And the Judge, not having any witnesses,
! lost q case for once
| The man who can produce indisputabe
| evidence wins public favor. | had an inter-
view yesterday with the most successful OF
| American advertisers, whose advertising is
most successful because always backed by
evidence.
"What styles OF advertising do you
use asked II. II. Warner, Esq.
Display, reading matter and paragraphs
Of testimonials"
"Have you many testimonials2"
In answer he showed me large cabinet
ton, New York, Chicago, st. Louis and
Philadelphia morning papers"
ado you publish many OF them?"
"Not q tithe Wonderful as are those
we do publish, we have thousands like
them which we can not use. why not0
Let me tell YOU. Warmers safe cure has
probably been the ostsuccessiul medicine
Tor female disorders ever discovered We
have testimonials from ladies Of the highest
rank, but it would be indicate to publish
them. Likewise many statesmen, lawyers,
doctors OF worldwide fame have been
cured, but we can only refer to such per-
sons in the most guarded terms, as we do
in our reading articles"
"Are these reading articles successful? "
"When read they make such an impress
sion that when the evil days of i'll health
draw nigh they are remembered, and War
ner's safe cure is used"
mo, sir it is not necessary now, as at
first, to do such constant and extensive
advertising. A meritorious medicine sells
itself after it's merits are known. We pre-
sent Just evidence enough to disarm skep
tics and to impress the merits OF the rene
dies upon new consumers. We ieel 1T to bt
our duty to do this. Hence, best to &C
complsh our mission OF healing the sick, W,
use the reading article style. People won
read plain testimonials"
ayes, sir, thousands admit that had the,
not learned OF Warmers safe cure through
this clever style they would still be ailin
and still impovershing themselves in fee
to unsuccessful practitioners 1t would
do your soul good to read the letters o
Thanksgiving we get from mothers, grateful
for the perfect success which attends War
ner's safe cure when used for children, ant
g the surprised qualification with which mel
: and women OF older years and impaired
vigor, testify to the youthful feelings rC
G stored to them by the same means"
I Are these good effects permanent"
"Of all the cases OF kidney, liver, urinar
and female diseases we have cured, not tw
t per cent. OF them report return OF thei
disorders. Who else can show such rec
ord2"
"What is the secret OF Warmers safe cur
permanently reaching so many serious dii
orders2"
T i will explain by an illustration: I'll
= little town OF Plymouth, Pa. has bee
4 plague-stricken for several months beCaus
s its water supply was carelessly poisoned
n The kidneys and liver are the sources {
. physical well-being. II pollutedby diseas
: all the blood becomes poisoned and ever
d organ is affected, and this great dang,
4 threatens every one aChO neglectS to tret
/, himself promptly. Twas nearly dead IN.
d self OF extreme kidney disease, but what
Il now Warmers safe cure cured me, and
know it is the only remedy in the aoor
! that can cure such disorders, for | trit
l. everything else in vain. Cured by it m
o self, bought it and, from a sense OF dut
Il presented it TO the world. Only by resto
II ing the kidneys and liver can disease lea
= the blood and the system"
! A celebrated sanitarian physician on
y said to me: "The secret OF the wonderf
Z success of Warmers safe cure is that it
d sovereign over all kidney, liver and urinal
Is diseases, which primarily or secondari
n make up the majority OF human ailment
|. Like all great discoveries it is remarkab
~ simple"
;. The house OF II. H. Warner &
Is stands deservedly high in Rochester, and
le is certainly matter of congratulation tn
t. merit has been recognized all over t
If world, and that this success has been u
S. qualifedly deserved, PEN POINT