The weekly Floridian. [volume] (Tallahassee, Fla.) 1867-19??, 1885-09-24
FleraAa Frais Exchange.
JACKSONVILLE, FLA, Sept. 4, te

JACKSONVILLE, FLA, Sept. 4, 1855.
DEAR SrRs-In presenting this letter beg TO
inform you that the Florida Fruit Exchange b
now fully organized, equipped and ready for
business.
Having heard through friends Of the Ex-
change that's great many Of the Grange growers
do moi fully understand the objects OF the Ex-
change, take this method or giving them .
brief explanation.
The benefits to be derived by ilnse who
ship their fruits through the Exchange are as
follows:
We propose to receive fruit, send il Esrward in
carloads TO the principal cities in the North.
East and West, where we have agents to rv-
ceive il ON arrival, have II carefully handled
aud sold. These agents are experienced, relis-
bls and trustworthy in every respect; but 70
insure faithful performance ot their duties
have required good and sufficient bond Of
each agent, which enables Us TO guarantee
prompt return of sales and immediate pay
menis, 90 that shippe1 can rsly on resolving
the proceeds Of their consignments without de-
falcation, dishonesty or unnecessary delays.
We will have special through Trains to the
West, and in shipping your fruits through the
load rates to western points and avoid the
numerous tranfers and delays which have inva-
riably occurred during the past seasons; partic-
ularly was this the Case with small shipments.
No transfers will be necessary when fruit is
shipped through the Exchange, rs our shipping
agents will use every precautiOn 70 see that
fruit Is loaded in suitable cars. and only In such
cars as will go through 10 destination without
transfer or delay, and every effort will he made
to guard against the possibility Of freezing.
The various transportation companies have
arranged to give US such facilities for the con-
duct OF our business will insure the safe aud
rapid transportation Of our fruits, and feel no
hesitation in assuring our patrons that the facil
tiles provided for the special benefit of the
Exchange in The line of transportation for the
coming season, will far surpass that furnished
Shippers during the previous season.
The per centage that is now charged, and has
always been charged by commission merchants
on Florida fruits, is ten per cent. The Fruit
Exchange, for this ten per Cent, will perform all
the duties heretofore performed by commission
merchants, and will guarantee net returns Of all
sales, and with our improved terminal facilities
We hope to avoid, whenever it is possible, the
expense for carriage.
Furthermore, we will be advised through our
agents by daily kilograms OF the condition OF
each market, and we will by this means avoid
the disastrous losses sustained in the past
through 0ver-stocked markets, and under
conditions will We permit our fruit to be sacri-
feed or sold at the runOus prices which have in
past seasons caused more than one tOo-confiding
grower to lose nearly, il not all, his profits for
entire season.
While the Exchange is extremely an xiOus to
place ON its stock book the name OF every fruit
grower in The State, and while we deem il OF
vital importance 10 the fruit growers that each
and every one should hpld al least one share so
as to be entitled 10 voice In its management
and receive an equal portion OF its dividends,
yet il is not absolutely necessary for you to
become a subscriber in order 10 ship through
the Exchange, AS shipments from nOn-subscribers
will receive The same prompt and careful aiten-
ton as will shipments from subscribers; the
advantages derived by stockholders over non-
subscribers arc the benefits received by divi-
dends and their privilege by voice in the man.
agemenl OF the Exchange
To put the entire substance OF our enterprise
in fewer words | will state that the Florida
Fruit Exchange was organized by the Florida
oi any one mum, Dit FOR tsse In ntegcst sud weiTarU
Of every individual fruit grower in the State.
Stencils, with full shipping instructions, will
be furnished all who desire ~ ship through the
Exchange ON application to this Office.
My principal object in presenting this letter
is to impart as much information possible to
those growers whom l am unable 10 see in
person. Having been very busy since July 1st,
at which time l entered upon the duties OF gen
eral manager, l have unwillingly deferred q
trip through the State until the present time.
AS the shipping seasol is rapidly approaching
will not have time to visit all the truiI sections
therefore request all who receive this leetter 10
write me for any additional information they
may desire. All correspondence will receive
prompt and careful attention. Respectfully,
A. M. Ives, General Manager.