Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1885-07-24
PLAGUE-STRICKRN PLYMOUTH
Docs n tSnilar D@9Ss;T Threaten EveryOus
COW PUBLIC ATTENTION Is DIRECTED TO
PERSONAL, PERTLS

OF lsf
COW PUBLIC ATTENTION Is DIRECTED TO
PERSONAL PsR1Ls.
Rochester w. ~ c0rre.Pl3Hdsnes Iadianapol,
SsntincL
Judge" said a young lawyer to a very
ilcoesstul senior, "Tell me the secret of your
inform success at the barr
"Ah, young man, that secret Is life study,
,ut / VIII give It to you on condition that
rou pay ell my bills during this session OF
,ourtn
agreed, SIR said the junior.
Evidence, indisputable evidence
AT the end Of the month the Judge remind,
ii the young man Of his promise.
II recall no such promise
"Ah, but you made itn
Your evidence pieasem
And the judge, not having any witnesses,
est a case for once!
The man who can produce indisputable
whence wins public favor. had an inter-
new yesterday with the most successful of
american advertisers, whose advertising ia
most successful because always backed by
evidence.
What styles of advertising do you user
asked II. Ii. Warner, Esq.
Display, reading matter and paragraphs
II testimonials
Have you many testimonialsp
In answer he showed me a large cabinet
hook full. "We have enough to fill Boston,
New YORK, Chicago, St. Louis and Philadel-
ohia morning payers"
DO you publish many of themF'
Not 1.-THE. Wonderful as are those we
10 publish, we have thousands like them
which we cannot use why notP Let me
ell you. Warmers safe cure has probably
been the most successful medicine for female
disorders ever discovered. We have testimo.
aials from ladies of the highest rank, but it
would be indicate to publish them. Like
wise many statesmen, lawyers clergymen,
doctors OF worldwide fame have been cured
but we can only refer to such persons in tho
most guarded terms, as we do in our reading
articles
Are these reading articles successfulgn
when read they make such an impression
that when the evil days of i'll health draw
nigh they aforementioned, and Warmers safe
cure is usedn
mo, sir, it is not necessary now, as at first,
to such constant and extensive advertising.
A meritorious medicine sells itself after its
merits are known We present Just evidence
enough to disarm skeptics and to impress the
merits Of the remedies upon new consumers.
We feel it to be our duty to do this. Hence,
best to accomplish our mission of healing the
sick, we have to use the reading article style.
People won't read plain testimonials
"Yes, sir, thousands admit that had they
not learned of Warmers safe cure through
this clever style they would still be ailing
and still impoverishing themselves in fees to
unsuccessful practitioners 1t would do
four soul good to read the letters Of thanks
giving we get from mothers grateful for the
perfect success which attends Warmers safe
rure when used for children, and the sur
prised qualification which men and women OF
older years and impaired vigor, testify to the
youthful feelings restored to them by thu
Iame means
care these good effects permanent"
NOf all the cases of kidney, liver urinary
and female diseases we have cured, not two
per cent. of them report a return of their
disorders. Who else can show such re-
cord9"
"What is the secret of Warmers safe cure
permanently reaching SO many serious dis.
ordersin
81 will explain by an illustration: The
little town of Plymouth, Pa, has been
plague stricken for several months because
It's It's water "a supply was carelessly poisoned;
The kidneys and liver are the sources of
physical well-being. If polluted by disease,
all the blood becomes poisoned and every
organ is affected and this great danger
threatens every one 10ho negLectS to treat
himself promptly l was nearly dead my.
sell of extreme kidney disease, but what is
now Warmers safe cure cured me, and ]
know it is the only remedy in the World that
can cure such disorders, for tried every.
thing else in vain. Cured by it myself, ]
bought it and, from sense of duty, presented
it TO the world. Only by restoring the kid
neys and liver can disease leave the blood
md the system"
A celebrated sanitarian physician once
said to me: "The secret of the wonderful
success of Warmers safe cure is that it is SOW
prign over all kidney, liver and urinary dis.
eases, which primarily or secondarily make
up the majority of human ailments. Like all
great discoveries it is remarkably simple"
The house of II. H. Warner & Co. stands
deservedly high in Rochester, and it is GER
tainly matter Of congratulation that merit
has been recognized all over the world, and
that this success has been unqualifedly de-
served. PEN POINT.