The Penn's Grove record., 1885-08-08
rLAouE-srRroKrN rLrmogruI
Does a Similar Danger Threaten Everyone
OF UsT
HOw PUBLIC ATTENTION Is DIRECTED TO
PERSONAL PERILs.

How PUBLIC ATTENTION Is DIRECTED TO
PERSONAL PERILs.
RoebesterN /. )correepond'nce indianapolis ssn,ine
Judge" said a young lawyer to
very successful senior" tell me the Sc
cret OF your uniform success at the bar2"
"Ah, young man, that secret Is a life
study, but | will give 1t to you Oh con-
dition that you pay all my bills during
this session of court"
"ARreed, sir,' said the junior.
evidence. indisputabIe evidence"
At the end of the month the Judge
reminded the young nan OF his promise.
81 recall no such promise"
cab, but you made it."
"Your evidence, please?"
Aud the Judge, not having any wit
nesses, lost q case for oncel
The man who a produce indisputa-
BILE evidence wins pubhc favor. L had
an interview yesterday with the most
successful of American advertisers,
whose advertising is most successful
because always backed by evidence.
"What styles of advertising do you
use?' / asked a. Il. Warner, Esq.
Display. reading matter and para
graphs of testimonials"
"Have you many testimonials?"
In answer he showed me a large cabi-
net chock-full. "We have enough to
fill Boston, New York, Chicago, st.
Louis and Philadelphia morning
papers.
"Do you publish many of themp'
mot a 1.-THE. Wonderful SIS are
those we do publish, We have thousands
like them which we cannot use. why
not?' Let me tell you. Warmers safe
cure has probably been the most sue
cessful medicine for female disorders
ever discovered. We have testimoni-
ais from ladies OF the highest rank, but
it would be indicate to publish them.
Likewise many statesmen, lawyers,
clergymen, doctors of worldwide fame
have been cured, but we can only refer
to such persons in the most guarded
terms, as we do IL our reading articles"
"Are these reading articles success
fuI2"
when read they make such an IN
preston that when the EVIL days of il
health draw nigh they are remembered
and Warmers sufe cure is used"
"No, sir, it is not necessary now, as
at first. to do such constant and extern
sIve advertising. A meritorious medi-
cine sells itself after its merits are
known. We present just evidence
enough to disarm skeptics and to I'M
press the merits OF the remedies upon
new consumers. We feel it to be our
duty to do this. Hence, best to ac-
complish our mission of healing the
sick, we have to use the reading-artlcle
style. People won't read PLAIN testi-
monials."
"Yes, sir, thousands admit that had
they not learned of Warmers safe cure
through this clever style they would
still be ailing and still impoverishing
themselves in fees to unsuccessful 'prac-
tltioners.' 1t would do your soul good
to read the letters of thanksgiving we
get from mothers grateful for the per
feet success which attends Warmers
safe cure when used for children, and
the surprised qualification with which
men and ONE of older years n m
paired vigor, testify to the youthful feel
lngs restored to them by the same
MEANS"
"Are these good effects permanent"
s'Of all the cases of kidney, liver,
urinary and female diseases we have
cured, not two per cent, OF them report
a return of their disorders. Who else
can show such a record2'
"What is the secret of Warmers safe
cure permanently reaching so many Sc
rious d~isorders?"
81 will explain by an illustration i:
The little town of Plymouth, Pa, has
been plague-stricken for several months
because its water supply was carelessly
poisoned. The kidneys and liver are
the sources of physical well-being. Ii
polluted by disease, all the blood be-
comes poisoned and every organ is
affected and thts great danger threat
ems every one, Who negiects to treat
himself promptly. / was nearly dead
myself of extreme kidney disease. but
what is now Warmers safe cure cured
me, and I know it is the only remedy
an the Wortd that can ~ such dtsor-
ders, for l tried everything else in vain.
Cured by it myself. I bought it and,
from a sense of duty, presented it to the
world. Only by restoring she kidneys
and liver can disease leave the blood
and the system.
A celebrated sanitarian physician
once said to me. 1.-The secret of the
wonderful success of Warmers safe cure
is that it is sovereign over all kidney,
liver and urinary diseases, which pri-
mariIy or secondarily make up the ma.
iority Of human ailments, Like all
great discoveries it is remarkably SIM
ple."
The house OF II. ii. Warner Il Go.
stands deservedly high in Rochester,
and it is certainly matter of congratu.
lation that merit has been recognized
all over the world, and that this success
has been unqualiiedly deserved.
PEN POINT.