Smyrna times., 1885-02-18
12lAnNmIkrr's.
PHILADELPHIA. February l6. 1855

This selling Guinet black
silk for three-quarters is a
Puzzler. It's a puzzler All
Philadelphia is wondering
what it means. The mer-
chants are wondering, not
what it means, but how it is
done. Ask them. Go over
toNew York-ask merchants
there. The black silk trade
in this city is mostly suspen-
ded. rOf course it isn't
stopped in New York-they
don't see Philadelphia adver
tisement3 over there
We couldn't have picked
out a stuff, or any sort Of
merchandise, that would have
beenmoreof a bomb to throw
into the market. 1t was
exactly the same to sell Holly
Tree muslin below the cost
Of making it; except that
nobody knew anything about
Holly Tree muslin
1t was a stirring enough
event to sell those cloths of
Lupin's below the wholesale
price. rBy the way, they
aregOne. ButLupin makes
a great many clo''s; and his
fame doesn't rest on any one
Ofthem-while Guinet makes
nothing but silk; and all his
fame has come from silk.
When we sell two Lupin
cloths below the wholesale
price, we only touch a
trifing part Of his product.
When we sell Guinet black
silk below, we sweep the
breadth Of the market as far
as we reach.
Why sell Holly Tree
muslin SO? To introduce it.
To advertise it. To quickly
force attention to a stuff you
ought to know about. To
conquer a market.
Why sell Lupin's dress
stufs SO? Because we could
stir up trade by the means.
do nobody harm, and scatter
twenty-thousand yards o.
Lupin' splendid stuffsamon4
people who commonly buy
a lower grade. Surel>
nobody is going to complai,
of that.
why sell Gulnet SILK so,
DO you really want to know
For some reason, trade il
silk is slow to chan re it.
channels. We want FIVE
times as much as we've got
We don't see any reason
why this store shouldn't b,
the first one to think o.
whenever silk com. 5 int,
the thoughts Of evcrybod,
within tra"ing Ji~tan e. S,
we max: YOU think Of it
think OF il anil ~ilk together
think Of it, ot silk and Q
Saa9n s. u %io on the SlI
tn. q Sll,/t %'.y5 By 6u1an.
1t here.
II we y !, selling
ton o. two O 4 met blacl
silk at tire -;uarters t.
gather trade. and meant t,
make up our ses now b
extra protI's by and by
that would l. one thing
That isn't our way; or, if
is, we haven, "ot to it yet.
Guinet sos black sill
for SI25 and 81 for $3.50
guaranteed 20 wear as we
as the a>cra5 =. Of Guine
black silk. And you Wi
never see the time when W
shall be above the loves
market.
We want the trade; an
that's the whole Of it.
southwest from the center
Dollar ladies' cloth ofabou
fifty cOlOrs and mixtures fc
seventy-hve cents a yard
56-inch; 81 so for an averag
dress. And that is just q
big an event as Guinet fc
three-quarters Just as BIZ
Of Guin-t the dollar qualit
is gone already the 75-cer
-, quality is only 10 cents of
the 95-cent quality 20 cen,
off; the S. quality $I.25 of
some Of the higher qualitit
not SO much off. OF tn
r. dOllarladies' cloth every styI
is IS cents. About ffi
ladies may each have a DIRE:
X of it, no two of a color.
n Southeast from the center.
Of More of those oo-cel
p p black armures and serge
70 for so cents-the figures, {
{ and so, tell the whole story
I a dozen styles; about a
p" inch.
n Southeast from tho center
r. I ;tt1a cbooI- H.. c