Southern standard. (McMinnville, Tenn.) 1879-current, 1885-08-15

81 recall no such promise"
"Ah, but you made it."
"YOur evidence, please"
And the judge, not having any
witnesses, a case for once!
The man who can produce indis-
putable evidence wins public favor. |
had an interview yesterday with the
most successful of American advertis-
ers, whose advertising is most success
full because always backed by evil
dence.
"What style of advertising do you
use?" asked II. IL. Warner, Esq.
DISPLAY, reading matter and par
agraphs Of testimonials"
"Have you many testimonials ?"
In answer he showed me large
cabinet chock-full. "Wehaveenough
to fill Boston, New York Chicago, st,
Louis and Philadelphia morning pa
pers."
"Do you publish many of them?"
"Nota 1.-THE. Wonderful as are
these we do publish, we have thou
sands like them which we cannot use.
why not" Let me tell you. War
ner's safe cure has probably been the
most successful medicine for female
disorders ever discovered. We have
testimonials from ladies of the high
est rank, but it would be indicate to
publish them. Likewise many state
smen, lawyers, clergymen, doctors of
worldwide fame have been cured, but
we can only refer to such persons in
the most guarded terms, as we do in
our reading articles"
care these reading articles success
ful?"
"When read they make such an i'm
preston that when the EVIL days. of
i'll health draw nigh they are remem-
bered, and Warmers safe cure is
used"
mo, sir, it is not necessary now,
as at first, to do such constant and ex-
tensive advertising. A meritorious
medicine sells itself after its merits
are known. Wepresentjus tevidence
enough to disarm skeptics and to i'm
press the merits of the remedies upon
new consumers. We feel it to be oul
duty to do this. Hence, best to ac.
cOmplish our mission of healing the
sick, we have to use thereading-articlt
style. People won't read plain testi
mOnials."
eyes, sir, thousands admit that had
they not learned of Warmers safe cure
through this clever style they would
still be ailing and still impOverishing
themselves in fees to unsuccessful
practitioners 1t would do you
soul good to read the letter of thanks
giving we get from mothers grateful
for the perfect success which attend,
Warmers safe cure when used fOl
children, and the surprised gratifica
ton with which men and women o
older years and impaired vigor, ties
tify to the youthful feelings restored
to them by the same means"
care these good effects perman
ept?"
"Of all the cases of kidney, live
urinary and female diseases we hav
cured, not two per cent. of them re
port a return of their disorders. VIII
else can show such a recOrd%"
"What is the secret of Warner
safe cure permanently reaching S
many serious disorders?"
81 will explain by an illustration
The little town Of Plymouth, Pa, ha
been plague-stricken for severa
months because its water supply wa
carelesslypOisoned. The kidneys an
liver are the sources of physical wei
being. Ifpolluted by disease, all tn
blood becomes poisoned and ever
organ is affected and this great DANCE
threatens every one, 1Ch0 negydcts
treat himself promptly. was nearl
dead myself of extreme kidney di'
ease, but what is now Warmers sal
cure cured me, and l know it is tn
only remedy IN the aoOrId that can c'u
. such disorders, tor l tried everythin
else in vain. Cured by it myself,
= bought it and, from a sense of dut!
) presented it to the world. OILY b
, restoring the kidneys and liver ca
disease leave the blood and the sy
: tenn"
l A celebrated sanitarian physical
once said to me. 1.-THE secret of Il