Daily Honolulu press. [volume] (Honolulu, Hawaiian Islands) 1885-1886, 1885-11-19
A NEWSPAPER coSuSDRUM.
One of the Things That Pmssfes tho Men Q,
the Paste Pot and Shears.

Newspaper men have often asked
themselves question, but up to the
present no one has been found who
could answer it. A paper sets off a
certain number Of its columns for ad
vertisement, and to that space the busi-
ness manager looks for the revenue
which is to keep the wheels in motion.
The space has specified value and as
many people constantly take the ad-
vantage ofit, its worth is thereby proven
without argument. Yet, notwithstand.
ing this, eight out Of every ten persons
who insert an advertisement asks that
notice in the reading columns be given
thrown in, so to spcak--with the
other There is, only one man out OF
all the subscribers who takes any
particular delight in that paragraph
known as the notice, and that is tn,
man whose name it contains and h,
smiles in a sort of delirium Of bliss
Now when the editor goes out tc
buy, he does not, after making his pur-
|chases, ask that Two dollars worth OF
articles be thrown in. The groc,i
would kick the man out of his store
who habitually asked TO have pound
OF sugar thrown in for every quarter Of
a pound of pepper he purchased. The
hardware man would be aghast if he
we're compelled to throw in a pound Of
nails for every ten cents worth of putty
he sold. The dry goods man would go
out of business if he put in a yard OF
cloth or parcel for every bit Of calico
Maria Abigail Simpson happened to
purchase.
The funniest thing about the "notice"
business is that the large advertisers do
not ask for the extra, the complimentary
paragraph being merely given as an act
of courtesy for their large trade in
printers ink. while the man who spends
ST. month has his feelings wounded il
he does no; receive notice worth So. so
in hard cash, every time he favors
the paper with his custom.
Complaint is sometimes made
more particularly by church people
that minstrel show and circuses receive
great deal more free noticing than
anything else. Churches and other
religious societies get great deal in the
newspaper line for nothing, and SO do
all other societies, but of all transient
advertisers no class serve the newspa-
pers more honorably than minstrel
troupes and circus shows. They pay
the highest rates for space and are
liberal in favors.
Their managers ask the price and
pay it, and that is the end of the bar
gain. This is not always the case with
local organizations of various kinds.
Minstrel shows and circuses invariably
give the press the best seats, and are
not penurious in the number of passes,
while too often in home entertainments
the members of the press, though ex-
pected to give glowing accounts of what
took place are compelled to pay admis
sion for themselves and wives, ever
though the only reason for being present
is one of business, and not of pleasure
Sometimes the seats for the press art
the poorest the hall affords, and wer,
sent to the papers because nobod,
would buy them. Minstrel shows anc
circuses in the honorable way in which
they transact certain portions Of thei
business are models OF excellence wher
compared to societies making more pre-
tensions to virtue.-IHs Baitim0ysa1