Wheeling register. [volume] (Wheeling, W. Va.) 1878-1935, 1885-07-22
pLAaUE-sTRlcKEN PLYmourHI
Does Similar Danger Threaten Every.
enc Of Us7 f9


How Public Attention Il Directed TO Per-
senai Perils.
R0oheSir On ~ cOrsspoadsas Indianapolis S.afiad.
Judge" said young lawyer to very
successful senior, tell me the tecret Of
your uniform success at the bar"
"Ah, young man, that secret is O life
study but ! win give it to you on condition
that you pay all my bills during this session
of court"
agreed, sir, !" said the junior.
Evidence, indisputable evidence"
At the end of the month the Judge RI
minded the young man of his promise.
Il recall no such promise.
"Ah, but you made it."
Your evidence, pleaseT'
And thejudge, not having any witnesses,
lost case for oncel
The man who can produce iudisputable
evidence wins public favor. / had an in
terview yesterday with the most successful
OF American advertisers, whose advertising
is most successful because always backed BY
evidence.
What styles Of advertising do you use2"
Display, reading matter and paragraphs
OF testimonials"
Have you many testimonialsf'
In answer he showed me large cabine
chock full ave have enough to gil Boston
New York, Chicago, St. Louis and Philat
delphia morning papers"
DO you publish many of themY
mot 1.-THE. Wonderful as are those we
do publish, we have thousands like them
which We cannot use. Why notY Let me
tell you. Warner safe cure has probably
been the most successful medicine for fe
male disorders ever discovered. We have
testimonials from ladies of the highest rank
but 1t would be indicate to publish them
Likewise many statesmen lawyers, clergy
men, doctors OF world vide fame have been
cured, but we can only refer to such per-
sons in the most guarded terms, as we do in
our reading articles"
Are these reading articles successful 1
when read they make such an impres
sion that when the evil days i'll health
draw nigh they are remembered, and War
ner's safe cure is used"
mo, sir, 1t is not necessary Cow, as at
first, to do such constant and extensive ed
vertisiDg. A meritorious medicine sells it.
self after its merits are known. We present
Just evidence enough to disarm skeptics
and to impress the merits of the remedies
upon new consumers. We feel it to be our
duty to do this. Hence. best to accomplish
our mission Of healing the sick, We have to
use the reading article style. People won't
read plain testimonials. "
Yes sir, thousands admit that had hey
not learned OF Warmers safe cure through
this clever style they would still be ailing
and still impoverishing themselves in fees
to unsuccessful practitioners 1t would do
Jour soul good to read the letters Of thanks
giving we get from mothers grateful for tue
perfect success which attends Warmers safe
cure when used for children, and the sur
prised qualification with which men and wo-
men OF Older years and impaired vigor, ties
rfy to the youthful feelings restored TO them
by the same means"
'Of all the cases of kidney, liver, urinary
and female diseases we have cured not two
DER cent of them report q return of their
disorders Who else can show such
record2'
What is the secret of Warner's safe cure
permanently reaching so many serious dis.
ordersT'
Twill explain by an illustration: The
little town Of Plymouth, Pa, has been
plague stricken for several months because
its water supply was carelessly poisoned
The kidneys and liver are the sources Of
physical well being. If polluted by
disease, all the blood becomes
poisoned and every organ is affected
and this great danger threatens every one
who neglects to treat himself promptly. |
was nearly dead myself Of extreme kidney
disease, but what is now Warmers safe cure
cured me, and know it is the only remedy
in the world that can cure such disorders,
for tried everything else in vain. Cured
by it myself l bought it and, from a sense
of duty, presented it to the world. Only by
restoring the kidneys and liver can disease
leave the blood and the system"
A celebrated sanitsrisn physician once
said to me: THE secret Of the wonderful
success of Warmers safe cure is that it is
sovereign over all kidney, liver and urinary
diseases, which primarily or secondsrily
make up the majority of human ailments
Like all great discoveries it ia remarkably
simple"
The house of q. Fl. Warner 4 Co. stands
deservedly high in Rochester, and it is GER
tainly matter of congratulation that merit
has been recognized all over the world, and
that this success has been unqualiGedly
deserved. FEN POINT.