Wessington Springs herald. (Wessington Springs, Aurora County, Dakota [S.D.]) 1883-1891, 1885-07-24
PLAeuE.sTRlcKEN PLYMOUTH

Does n Similar Danger Threaten Everyone
of Us ?-How Public Attention is Directed
20 Personal Perils.
Dorchester IN. W Correspondence Indian.
apolis Sentincl.l
Judge" said u young lawyer to a very
successful senior, "tell me the secret OF your
uniform success at the BAR"
"Ah, young man, that secret is q life
study, but [ will giveit to you o~ncondition
that you pay all my bills during this ses-
sion OF court"
agreed, SIR said the junior.
evidence, ~indisputable evidence"
At the end OF the month the Judge re-
minded the young man of his promise.
al recall no such PROMISE"
"Ah, but you made it"
"Your evidence, please"
And the judge, not having any witnesses,
lost q case Tor once!
The man who al produce ~indisputable
evidence wins public favor / had an inter-
view yesterday with the most successful Of
American advertisers, whose advertising is
most successful because always backed by
evidence.
What styles OF advertising do you
use?"I asked II. III. Warner, Esq.
DISPLAY, reading matter and paragraphs
Of testimonials"
"Have you many testimonials"
In answer he showed me q large cabinet
chock-full. 1--WE have enough to fill Bos-
ton, New York, Chicago, st. Louis and
Philadelphia morning papers"
"Do you publish many OF thcm?"
"Not a 1.-THE. Wonderful as are those
We do publish, VIC have thousands like
them which we can not use. Why not?'
Let me tell you. Warmers sale cure has
probably been the most successful medicine
for female disorders ever discovered. We
have testimonials from ladies OF the highest
rank, but 1T would be indicate to publish
them. Likewise many statesmen, lawyers,
doctors OF worldwide fame have been
! cured, but we can only refer to such per-
| sons in the most guarded terms, as we do
in our reading articles"
Are these reading articles successful"
"When read they make such an impress
sion that when the evil days. OF i'll health
draw nigh they are remembered, and War
ner's safe cure is used"
mo, sir, it is not necessary now, as at
first, to do such constant and extensive
advertising. A m]eritorious medicine sells
itself after it's merits are Known. We pre-
sent just evidence enough to disarm skep-
tics and to impress the merits of the reme-
dies upon new consumers. We feel it to be
our duty to do this. Hence, best to ac-
use the reading article style. People won't
read plain testimonials"
Eyes, sir, thousands admit hat had they
not learned OF Warmers safe cure through
this clever style they would still be ailing
and still impoverishing themselves in fees
to unsuccessful practitioners 1t would
do your soul good to read the letters OF
thanksgiving we get from mothers, grateful
for the perfect success which attends War.
ner's safe cure when used for children, and
the surprised qualification with which men
and women OF older years and impaired
vigor, testify to the youthful feelings re-
stored to them by the same ear
Arc these good effects permanent"
"Of all the cases OF kidney, liver, urinary
and female diseases we have cured, not two
per cent. OF them report a return OF Their
disorders. Who else can show such a rec
ord?'
"Wha is the secret of Warmers safe cure
permanently reaching so many serious dis
ordcrs?"
81 will explain by an illustration: Tht
little town of Plymouth, Pa, has beer
plague-stricken for several months bccaus,
it's water supply was carelessly poisoned
The kidneys and liver are the sources O
physical well-being. II polluted by disease
all the blood becomes poisoned and ever.
threatens every one ,oho neglects to nea
himself promptly. l was nearly dead my
self OF extreme kidney disease, but what
now Warmers safe cure cured me, and
know it is the only remedy in the worl
that can cure such disorders, for I trie'
everything else in vain. Cured by it my
self, 1 bought it and, from d sense OF duty
presented it to the world. Only by restol
ing the kidneys and liver can disease leav
the blood and the system"
A celebrated %sanitarian physician ono
said to me: "The secret of the wonderful
success OF Warmers safe cure is that it j
sovereign over all kidney, liver and %urinar
diseases, which primarily or secondaril
make up the majority OF human ailments
Like all great discoveries it is remarkable
simple"
The house OF II. II. Warner & CO
stands deservedly high in Rochester, and
is certainly matter OF congratulation tina
merit has been recognized all over tn
world, and that this success has been III
qualificdly deserved. PEN POINT.