The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1885-04-02
GENERAL REMARKS.

Accompanying this article will be
found the complete list of the one
hundred premiums to be given away al
our first Annual Distribution, the date O
which has been fixed for April 9th-ont
week from next thursday. In refer
ing our readers to this list of useful anC
valuable articles, which aggregate, al
list prices, something over 5000, We
desire to offer some few explanations
which will very probably cover most o.
the ground suggested in the many in
ouiries received at the office relating tC
the premiums and our MODE of dis
tribution.
As.we stated in our first announce;
ment to the public regarding
the Premium Distribution, THF
HERALD wishes to accomplish two
ends, either one OF which, if real
lied. will afford sufficient benefit to
justify the means employed. First, il
is our desire to render the Distribution
of Premiums an effective means of adj
vertising the vast Improvements in
augurated by The HERALD, and which
constitute it in every respect, The
Peoples Paper" Second. besides the
qualification which the publishers will
experience in making so many homes
happy with the magnificent presents
below enumerated, THE HERALD expects
to realize more substantial benefits,
which will be in the securing of adj
ance subscriptions and the abolishing
of agencies. with their attendant COM
missions-which heretofore have abb
sorbed considerable of the profits with
out fully accomplishing the object
sought for Some have said: why
doesn't THE HERALD reduce the price
OF subscription. instead OF giving away
so much?" The answer to
this is, that no matter what
would be fixed as the price of subscriP5
ton there would still be the attending
difficulties in getting some subscribers
to keep their subscription paid up in
advance, condition necessary TO the
successful maintenance OF any newspa-
per. There would still be the necessity for
agents, and collectors. and there would
still exist that same feeling OF injured
Dignity where a subscribers paper Is
stopped at the expiration OF the term
which his last payment covered.
Others have expressed the opinion that
THE HERALD could have given better
satisfaction to subscribers had 1t pro-
rated the $5.O00.00 SO that every sub
scriber would have received little
something, This we do not believe. 1t
is human nature to prefer to take a
chance of getting something considera-
BILE, rather than the surety of very
little; that is where there is nothing at
Solv ~ ho ,1racafaf for fhnGQ
subscribers who are not fortunate
enough to get the piano or some other
premium will still receive their paper for
the year and we do not expect that any,
body will subscribe for THE HERALD
who does not think it worth the sub
scriptlon price. Especially IS the chance
preferable when the fact
is comprehended that where as many
as 5000 numbers are issued every
holder of FIVE chances has relatively
one chance in ten to draw one OF the
hundred Premiums; and even should
the number of tickets issued reach TO-
900 there would still be one chance in
twenty for the Daily subscriber and
good chance to sub
scrlbers to the other issues. But the
ticket holders, and those contemplating
getting tickets, can comfort themselves
on standing a much better chauoe than
is exhibited IN the last given figures, as
while most of the city subscribers have
secured their chances, there are stih
great number residing in the
country who have not obtained
their chances not having paid
their subscription n year in advance,
and it is on this basis only that we have
issued tickets or chances. OF course we
cannot tell to a certainty just how
many may yet apply for tickets, but as;
there are only a few days remaining
before the Premium books close our
estimate can be pretty accurately
made.
In regard to the manner OF distribu-
ting the Premiums, We refer our readers
20 our hand book, copies of which may
be obtained at this Office by those who
have not read the explanations as given
there and also through the columns of
The HERALD on one or two occasions.
The wheel In which the tickets viii be,
deposited and from which the
lucky numbers will be drawn
NAV be seen in front Of the
Branch House, south of D.
c. N. l., where also is the magnificent
Gladstone Dog Cart, which stands num-
Der three on the premium list. The
Premium Distribution will take place at
2 CLOCK on the afternoon OF the 9Th, IN
the Salt Lake Theatre, and all sub
scribers, holding numbers, can obtain
admission tickets by applying at TIE
HKkALD business Office. None viii be
allowed admission without tickets.