Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1885-09-17
An Important Step.

The readers of the Herald, and the REG
IsTER, also, were informed of the suspen-
sion of the former paper. Its subscription
list, material, and good will have been pur-
chased by the REGISTER, and subscribers to
it will receive the REGISTER for the remain
der of their respective terms Of subscription,
and all payments due to that paper will be
due and payable to the REGISTER.
The publishers of the Herald and REGIS
TER have always been or the most friendly
terms, and our citizens gave the Herald all
the patronage it was possible for a second
paper to be favored with in Ironton.
Mr.. Smith, the energetic editor and pub
Usher, made of the Herald far better paper
than he could afford to publish for the in
come derived from it. He canvassed the
entire region of country Within reach Of his
paper, almost from door to door, and left no
effect unmade to secure such patronage as
would make the enterprise self-sustaining,
but it could not be obtained, for the simple
reason, as he well expresses it, 'that there is
not room for two papers in Iron county,"
The simple truth is that the business does
not exist in Iron county to support two pa
pers Mr.. Smith retires with the good wishes
of the community, and we are sure that his
energy will give him success in any other
enterprise he may engage in, where success
is attanable.
Touching the REGISTERS new relations to
the public by this change in Journalism, our
readers will not tire, we are sure, if we
briefly explain.
1t is a fact that the aggregate advertising
patronage which two rival papers obta n in
almost any small county, is less than one
good paper will receive. The reason is very
plain. A great many say, "we do not want
to show partially. We don't want to offend
either paper. We cannot afford to advertise
in both, hence we will not advertise in
either"
Mr.. Smith has been employed by the REG
lister to make a thorough canvass of the
county for new subscribers for the REGIS
TER, and we have no doubt but our sub
scription list-always large heretofore-will
be doubled, and give US, as we believe, by
far the largest subscription of any other pa
per in Southeast Missouri, and we hope our
advertising patronage will increase in the
same proportion.
We do not forget that with this augmenta-
ton or multiplication of opportunities, come
new and grave responsibilities, and these
require of US greatly increased efforts to
keep the REGISTER up to the high standard
of excellence demanded of it. To accom-
plish this is our ambition. All our ener-
gies shall be devoted to this end.
Without any desire to exaggerate, we can
safely promise to give our patrons a paper
Is well printed as any in our state, and con-
tanning more reading matter, and of choice
quality, than any other paper in Southern
Missouri for the same money.
We ask our readers to spread out the
REGISTER, and compare it, in these respects,
with any other paper coming under their
notice, and then if they find our claims are
verified, to speak good word for it, and
thus aid in increasing its circulation.
We will thank our intelligent readers ev
erywhere to send us brief letters. We de-
sire to publish the local news from every
corner of the land within the wide range of
our circulation. Send us the news, and it
shall duly appear.
And, if you want any kind of job-work
executed artistically, and cheaply, pray do
not forget that the REGISTER office is the
best place "under the sun" to get it done.