The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1885-07-17
Gl,a.amaker's. S.


: LADEIPHIA, Ju : l3, 1885.
French So ,.ens again Those
neat sateens Those pretty
sateens Those wonderful sa-
teens! Unique sateens! They've
come! They've comel The lit 'e
figures Of cream and gold on
nav y-blue and myrtle and brown
and plum.
For weeks we haven't dared |
to print the word. We've had |
sateens, and French sateens i
but the printings Sateens are
nothing. The printing is evel J
thing. Why, eve ! merchant
in town has French sateens /; |
but the town is waiting for the
tiny figures Of creamand goldo on
navy-blue and myrtle and brown
and plum.
With nothing but samples to
show we've sold ahead. We're
ready now to deliver. But no.
tice! you who have bought. Not
all the sateens that are coming
have come; not more than half.
The other half are due in a day
or ,vo. TO thow you wheth-
er yours a-e here, we print the
colors above.
| French hne-co, On sateens
have hada curious history. They
were gay at hrst-six years ago
they began. Next year they
were gayer than gay. Auda-
cious color-printing never went
to greater length. There were
beetles and butterflies, tadpoles
and tuitles, Holsters and BIZ DIS,
on your dresses. Since that
they have quoted down, All
through the fashion-writers have
praised them praised most the
most outlandish printings, All
| through we have ventured to
doubt the reality of the eXtrava-
giant taste that was taken for
grantedby the makers of French
sateens and prophets Of fashion.
1--WE bought profusely Of styles,
but sparingly of quantities. We
ordered styles of our own, ,quiet-
er 81 yles. The fashion-authori-
ties were all against us. The
merchants were all against us.
of course-'leir stocks were
against us. BIT 70e hadM, adleS
Even now, when makers anc
merchants alike have come tc
quieter styles, we have found q
way to soften their simples
effects, by tints of cream anc
gold instead of clearer, brighter
: sharper, stronger, white, AM
t the Aad1es are a0ith rs still,
$ We've said before that tnobod,
else has any of these tiny-hgure
$ cream and gold-hgure on navy
r blue and myrtle and brown anC
" plum, sateens. We inventeC
them, ordered the makers tC
e make them for us exclusively
We supposed not a yard ofther
1t would reach another merchant
n We were nearly right A sir
gle exception has come to on
knowledge, One merchant ha
lately two or three of our styles
He may have bought them c
in us indirectly,
I'd We've taken some pains t
It, correct mis-spelling the name
is sateens is right. Some spell
satines and some satteens. Th
- Dictionaries were made befor
the cotton fabric. They defn
sateen as satin-like woole
II. stuff-those that have the wor
at all, They are pai tly righ
&C. Dictionaries are apt to be onl
ng partly right as to technic;
words.] The dictionai y-makel
on were rash. They were rash
w. defining velveteen as we'll as S
teen, They say it is cotto
az a, velvet, But what if someboc
y makes a wooden velveteen ne,
Is year,as the French have made
at cotton sateen? The dictionar
makers wererash. They needr
of have put limit of either cote
a or wool in the definitions.
'g0 .S These pretty, unique, sateel
nat belong to eXtravagant dress
pm but they'll make as busy acou
ey ter as seersuckers, ginghams
get half-value, tennis stripes at lie
than half, batistes and lawns
y, three-quarters.
ew Sateens are 371a cents
uts yard.
oHN WANAMAKER,
he Chestnut, Thirteenth and Market street