St. Paul daily globe. [volume] (Saint Paul, Minn.) 1884-1896, 1885-12-27
THE CHRISTMAS GLOBE.

1t is with no little pride that the GLOBE
listens to the enconiums which an appreci-
alive public has seen fit to shower upon its
mammoth Christmas edition. The fact
that the GLOBES enterprise in this respect
has been appreciated by the people of the
Northwest is encouraging to us in the effort
we have been making in the direction OF es-
tablshing newspaper which is not only
commendable to its management, but is also
worthy of the great section whose interests
it champions.
The GLOBES Christmas number was the
finest specimen of newspaper enterprise ever
seen in the United States. In addition to the
fact that it was observation-disclosures edi-
ton and was printed on finer tinted paper
than has ever been used by an American
newspaper, the cover was feature of
superior artistic work never attempted be-
fore in the history of newspaper journal
ism. sit has never been equaled outside
of London" was the opinion of a promi-
nent Englishman of well-known reputation
as an artist. And we can truthfully add it
was never equaled in London by a daily news
paper, as all the artistic holiday publica-
tons are confined to the weekly papers.
But it was not only in mammoth size, in
the choice holiday literature, in the
presentation of statistics relating to
our local and Northwestern affairs,
and in its artistic beauty that the
Christmas GLOBE eXcelled, but also in the
amount of its advertisements. That num-
Der contained one hundred and twenty
columns of paid advertisements; by a long
ways the largest amount of advertising mat
ter that ever appeared in any single number
of any newspaper ever published in the
Northwest. 1t is also not amiss to say, in
this connection, that owing to the lateness
of the application of advertisers, and the
determination on our part to preserve a
certain amount of miscellaneous reading
matter for the benefit of our patrons, we
were compelled to decline to receive adj
vertisements sufficient to have filled two
entire pages, Notwithstanding that we were
offered prices far in excess of our usual
rates.
The rapidity with which the successive
editions of the Christmas number were ex-
hausted is fair illustration of how the
public appreciated the GLOBES enterprise.
Anticipating that there would be an unusual
demand for that issue of the paper, we
published 10000 copies of that date more
than had ever been published by any
newspaper in the Northwest. By noon
on Christmas day the entire edition had
been exhausted leaving orders untitled for
nearly ten thousand. Consequently we
were compelled to Immediately issue an
other edition. Of the %, 900 edition issued
Friday evening only few hundred were
left in the counting-roOm by noon on Satur-
day, and again we were compelled to issue
yesterday afternoon third edition, nearly
half as large as the second one.
The GLOBE desires in this connection to
return its thanks to liberal public. We
have promised to give the Northwest
NEWSPAPER of which to be proud. We
have fulfilled that pledge. But we intend
to take no step backward. The encourage
ment that has been given us by the generous
people of this great section only stimulates
us to renewed efforts. From henceforth we
will be more devoted and untiring in our
endeavors to meet public expectation. Our
aim now is to make the GLOBE the NEWS
PAPER of the continent