New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1885-12-20

which is usually not more than four columns They
KNOW what revenue they wish To derive from this
80 they contract with reputable advertising agent
TO M tdt space at given price They keep account
with advertisers hut only with him. lie is liable for
every line he sends them aud all risks. and he
makes lis own terms with advertisers. There money
In TIE business forencrprisne energetic men, asany ono
can see who observes Mr. Richardson's easy appearance
/ auil sharp, quick manner.
similar business i done by John Lane, who has been
IN {hE TRIBUNE Building ever since its erection. He
Is pofy genial, quiet man. whose manners aud speech
IRE easy ana strasht!orward lle controls the aiyer-
! is'ng for Norman l.. Munros Fagl,iy Story PGper,
be5ide5 doing general trade Speaking Of the adyer
tSll b5hess the other day, Mr. Lane said: There Is
very lo nroat now except IN specially Newspapers
allow agents from - to - per cent, but there
OI OF curIslOne fellows IN he business who 70 10 an
aGytrtisgr ana say LEX here sCandso does your
! answer. Well. how much OF hts commission does he
ala X you m i-h1teP why none at all iIumph.
he's trying to get rcn ~ vow, the shark will remark
the rado Dy this sort or competition. d., OF course ne
makes II NJ by gousing his patron In some ON" way
MS sort o. competition has nearly ruined the genera
advertiser. business"
mrny pspers Mr. Lane was asked; these proprietary
medicine men, the liver pad and safe cure and St.
80 Vel, they make oat list Of the papers in which
they Wish to advertise all over the country lst OIL
Advertising agent AMI require estimate OF what they
papers FOR such lcnsth Of time The lowest bidder gets
Tue contract and makes his own terms WIN me
papers Mr Lane mas been an advertising agent Tor
tWenty-cight FEARS.
FURNISHING ONE SIDE FIR 100 wEJKGIEs.
W. W. I1liock. who occupies three rooms In TIE
! rnBrNE Building. and whose developing business
requires fourth, young, handsome man OF thirty
tarec, doc' trade similar to the Western Newspaper
Union trade o. Mr. Richardson. lie IS TIE Eastern
manager o, the A. y. Noilog; Newspaper Company.
Mr. Kellogg who lives in this city, tie origin
ator oI the patent outside missioner for one Of the
most remarkable features Of the newspaper business
From six different central houses he issues side OF
about loo country wceIles. It Il OF the rarest
occurrence that any OF these sidos alike IN matter
| The ed define, what he wants. IIo wants demo-
cratic matter stories sketches. poetry, humOr. nstra
tons, or wat-nO The Kellogg Company furnishes Just
what ne calls for print, 1t side OF the paper and
ships it by express The editor in tine for him to PRINT
the other side, wuich usually contains his editorials
local news county affairs and local advertisements.
10 costs o editor only tribe than the price Of the
paper wOl,l cost The kellogg Company makes its
money 10y buying the paper IN vast bu ny alternating
and changing the matter tia what II sCtS Up Tor 900
papers VIII io fOi Loo IN different territories ana ny
attends - tbc advertising trade lie Tas born tn New
York AMI educated ia Dee "A civil engineer lie went
west to obtain place on Pacific Tht'Hh' Lht hllch
Pour year, later hc returned 70 YORK as the
Eastern agent and advertising manager oil the Kellogg
Company.
Mr. kellogg tells an interesting story ab9nt how he
conceived the patent out-ilc' sclrm'. Tie "a'
country new Splptr publisher In an Illinois town some
twenty live years ago, and was in the habit %. printing
othrr hIf publication day. ON one occasion ate r
half hs pal er mad been printed his press b"ho down
lie wa hc"url position hhd !, wa 40 etey l.ils
o. g-t the machine iu shape Ia time 10 print ne oh'r
/ side A. became aul aiI''r' M I!tt ie
could not .ei i' p!p'r on, %" tHe u ne u'ltu on nl5
own T,-s %" made Dis form, ready amt srrurc ana
drove over 20 a ur:uborius town some dozen miles
away, where he hu'D got them ON another e'HlD.
ir.s,. il- press could not he ready ioi Use Tor
several weeks 0nc accident followed "n"iher lie
therefore made an Hrrhnccneat VITA u's t,eGnei mel
u'eupOarv by which hc set mp the yIc Tor the local
side oi lis paper and sent h, forms over every weeH
40 Hirnt supplied t.e L'W''. ""u '' '
matter from hi. own columns. and az the 1ner' clr'u
lated among entirely different constituencies the IAN
wur.eI charm auJ NOBODY Wa Dir the wiser Tor
tte lact that the two papers EXCEPT Ia tnei l@'a,
NJ KELLOGG that great business could be bnit uP rom
the idca Suggested hy his misfortune The patent
puf -ilr" the result, and though II was never
pa'cutci. that broken down press ma!o rs o""er
millionaire.
BUSINESS EEPEgs .NrArlvrs AND NEWS CoREE-
sroND.NTS.
The n,,y.paper profession has fascinated many a
deyo:ec from othol ami more humdrum walks In life.
NJ - Hanover who L. the business representative In
Nr,y York Of The Chc1yo TuHcs. lie 81 Lo"ts hP"bh-
c,n and me LouisriHc Commercial began LIE ~
Inv-er In Cincinnati. lie was entcrd iato journalism
and founded me cincinnati STIR me Times star, In
$50 lie published 30 Tor i've years. Ia the spring OF
l--2 he was Republican candidate for Justice OF the
supreme Court lie was a prominent member OF the
Board OF Education. aud president OF The 'inclnnal
Pueblo Library which WAS then the only public library
| ln tho United states exert that In Boston. some
members the literary Board of Aldermen 81 this city
are en- icnvorng 20 start here At that time
wealthy resident ~ Cincinnati had partly erected an
opcrA house. hut hc did not r0mucte IT, MI Hanover
bought the property FOR S-J0uO aud sold 1t to the
library founders. They completed II at cost OF
$50 600 In 1870 Nr. Hanover formed la" partner
ship Ia New YORK with william barhe' I"ti",ly 1rp'r-
intrudcu, of Insurance ana they entered heavily as
srAng rom the collapse ~ the Continental lie Insur-
arrc Company The hrm wa dissolved Ia N7o' When
NJ Hanover uecanc the Eastern agent oI Tue Ho"'
papcr- enumerated.
~ me NdiiDuIt TribUHc ~ Washington, "a weekly
devoted the interests OF solIicrN mas hAd Niue
experience lie u u handsome. siaiwart MAJ WIN
I.,.,t. f,ritt yl lpr
tachc lie reporter on me thicHgo MtrHrdn'
and afcrVard rs Washington spondrnt WINE III
fhis cnt pyucut he appointed secretary ~ tho
Mexican Commission. In that service he Ho- Echet"
Grant ana served Tor time "a his secretary
In one ~ rHI rEHrNE's Offices Is bureau OF CORE.
spondencc managed by Royal W. Merrill. Journalist OF
wide reputation. Ills principal assistants arc =
ilnyd Who especially represents The Cincinnati
Cosm>rcaI Gl:,tD. aud H. l. Sioddar WHO J.. attached
1, The Thind,phid Press. Besides having dHect wires
20 the,r Offices the bureau Is directly connected WIN
Ihc Chic1go Inter Oceat. The 81 PiW iionferi Press,
Ihc TWs,Wg Dispa'ch. ne H,rea"d Ildh De i'e,, aI
Sew York dispatches are transmitted every ngnI N I
was graduate Of Dartmouth College, and dii some
newspaper work NJ school lie became pro"IIchder
me BosoH Adr,riissr ana aItct"ar! ilS GU;
When the great Boston IRE broke odt ne PerIOtWrd
TnlnrSr about ten columns by telegraph iuli and
detailed story OF tho disaster No other paper W Ne"
Tur TRIni,Nr's account was complete and exact
than ihdt ~ any Boston paper IN i - '3on'l '' ,
d2"I ng . EDITOR Of S IIs Mr Merrill remained
IN rhiad,l pha unt ISL when ne ''t','"T" markell
success -. III. . a..
Mr. Lloyd has been four years in work os the
CORE spondout OF The Commercial G0-rH'. us most
innoriant work was done IN connection win the
shooting illness and death ~ President Gafheld lo IS
a breezy aud versatile Vriter The cOrrc'nohN NJ OF
me rhicago Times In Ncw-Iork and mcinntr 81 us
regular stan ia Charles A. Evans. lie Il aoout lo,,E
wears Old with u fine. manly form, ana u oeAturu
flrc ana a shrewd Intelligent expression All ms hr"s,
papcr history been The lines from the Guy shu
Of which he was Transferred to New-Iork lie tee.
graphs bctwcen ana three columns Ot matter ID HIS
home office every night.
McssrS Root & Tinker, whose publication Offices arc III
rp Tptur<E Finding conduct u peculiar business IN
which perhaps they more Largely concerned IMAM
any other nrm In the world. They either pnuiish OF
own no less than seyon tradc or class journals "s
they are called. including The OH RANT ana pF"9