Saturday press. [volume] (Honolulu, H.I.) 1880-1885, 1885-02-21

" wv .'AtN'ffNN ff.'F FF'''''' W. . ''F
regarded IS Que OF The very best mcitunc io'
ADVERTISING n these islands
l. IVES. iakr 10, myself. anil like 1t a.
,ulr. bui. IT ,ccm, 10 me that n II would fitot
. iulr matf tp the ladies tastes by writing up
fashion now from ,broid, social events, and q
ttlr gossip. noe and then, 1t would make your
paper mote attractive lolhcm. There Ia, really
~ little going pn IN the islands. that the papers
don't have in lhrm much that is interesting 10
ladies. who. frequently, don't have time tn
CLEAN The new, hom foreign journals. while
many cannot ,nnd the expense II ,ubsruhng
iat so many rapcrs
X That is the ,oy reason am solicit
Ing an Advertisement from YOU think That
II YOU allow me ~ write up an elaborate dc
'eupliun 1T the elegant gool, you have, In
uotc. 1t will 500 interest the ladies they will be
cu,iou, To- make personal inspection NJ your
stock anil thus hrnrhi YOU, as we'll as u,,
l. l,mihnRl ~ sec you understand yoar
business, but lea, YOU cannot naucr me into
giving you ON id,ehscmert II, You think, IL
will md c your paper more attractive. You me
Al liberty Z" call the ladies attention To my
new stock. provided Il viii not cost me any
thing
x unfortunately, we cannot edit aud
pohli,h Newspaper without mourning heavy ca
pen,es, which have to be net by receipt, from
subscriptions and Advertisements II the resi-.
dents ol these islands wish to prosper in their
several enterprise, they must give publicity
&" their business, and there is no medium oi
Advertising 80 encclnal ~ the newspapers.
Resides, without their aid. but little would be-
known Of the existence and attraction, Of these
Islands, aud, consequently, from want u i'm
migration, our white population would he di.
minishing instead Of increasing unlce, tho
public ustainS the newspapers they cannot,
successfully, perform their mission.
IL admit the force OF your reasoning,
but, the trouble Is, there are ,oo.many ncwspa
pcr hcre in proportion to our small population
We cannot sustain all of them "
X THAT is true, In, canno, he rcmcdcd
so long As the people distribute Their patfonag,
Unfortunately, thereby, encouraging new
publications TO start, from time TO time, on At
unsubStauiial basis, only to lingcr on like q
SICK patient. and finally die natural death
This only can be rcmcdcd 10y the bitter les
son, Of experience and the Survival Of the ut
test.
l.. well should regret to sec tn,
Saturday Press discontinued, as believe it /,
doing good work in our midst in fcaflcs,l,
discussing the questions OF the day, so, II yot
think small notice Of my establishment vii
do you any good, write what you think proper
and will pay your bill when presented
R" am under obligations for you
courtesy, Madame, in receiving me thus kindly
and will do my best 10 promote your interests.
Noticing small store on the opposite sid
Of the street, that the X. had hitherto neglec
ted on account Of its proprietor being Por
tuguese, he decides to Try his luck there
and entering asks him il he understands Eng
h,h.
Portuguese " understand it little, bu
no speak it good. Here he called out, Manuel
to a clerk engaged in the back part of tn
store. On hi, coming forward the K. addre,
,eS him as follows I" Manuel, ask your en-,
ployer il he would like to advertise in on
paper.
Manuel 81" Ellie purgunta SC Vince que
annunear no ,cu jornal. tIle asks il you wi
advertise in his paper.
T. .-t' 'pmn 80 cham, 4, i,rn,ID f\Nh,t
the name Of the paper'l
The reporter informs him, through the al
OF Manuel, and then shows him printed a,
yertisement. giving him terms, etc,
Portuguese to ManueD " Olga the 81
Vince QUEEN attende aoS freguczcs American,
que temos pode annunciar scjulga que is
nos fara benz"
("Tell him that you sell what American Gu
TONERS We haye you can advertise il y'
think it will bring US more trade.'l
Manuel" lie says that you can advert
his business il think |, will increase our trad
Come in tomorrow and viii have smi
advertisement for you translated into English
The X. now leaves the store with his the
mometer rapidly ascending in ratio with /
success, and passing by store, kept by a IL
waiian, he tackles him for an advertisement
Hawaiian -" Aohe a'u poe America la,
pepa mar, nolaila hooahs vale no maloko
ma nupepa Hawaii,
Now this was a kind of " Sockdologer."
the X. as he does no, understand much OF /
Hawaiian language, so he hunts up an int,
prefer, who translates the above sentence
follows " have NJ American customers,
advertiscs only in the Hawaiian newspapers
Ths Rs, thermometer commenced to {
again, and, as he is tired GU, with his MOI
ing's tramp and 1t was noon, he decided to .
some lunch After Certifying his inner m
he started out on the war. path again, and call
on several merchants in succession, who
appeared amazed at his audacity in solicit
anything from them, in these times, and Al
wer, very emphaticaly "Dont want to
Nertise, OF subscribe to anything, while br
ness is 30 dull" "Send us customers and
will then palronize YOU" The X. NEE
replied, that was putting the cart before
horse, and leaves for more verdant regio
Turning into q side street he meets an int
gent boss mechanic, who employs large NJ
her Of sorkmen, and accosts him, as follow
RI notice you do not advertise and h
called TO solicit your patronage in that lin
Boss Mechanic 80" | have decided, right
wrong, that, as there are so many inexr
fenced workmen in my line OF business adj,
,is.ng extensively, will not enter into c,
petition with them in the newspapers.
well-known and established in this city.
many year., and rely on my reputation
doing good work, at lair price. to secure
share Of business"
r." That being your decision may
get your subscription to our paper, tot y,
We hope that the course il has pu,,ued i'm