The clarion. [volume] (Jackson, Miss.) 1883-1888, 1885-06-17
WE clip from New York paper the jol-
lowing strong endorsement OF
The Equitable Life Assurance Society
of New York.

The Equitable Life of this city has be
come the representative company OF Amer
lea 1t has gained and holds this position
not merely by virtue OF its magnitude and
unparalleled success, but equally by force
of the matchless spirit OF enterprise and
progress It's management has displayed in
developing the benehcent principles and
practice of life insurance and in dispensing
its blessings throughout America, Europe
and Australia. In its sphere and speciality,
life insurance, it has always taken the
lead and kept it, both at home and abroad.
Other companies have followed it closely.
but it firmly maintains its foremost position
as the representative life institution Of this
continent.
The Equitable Life is prominently
cosmopolitan; Its business is on the largest
scale, extending to all the healthy and
civilized parts OF the world, and its methods
are above all others best calculated to meet
the wants and wishes of the people
When the student or seeker OF life insur-
ance is told that the society wrote last
year new insurance to the unprece-
denied amount of SS4, S77 ,057, which
Is s., 747 ,30l more than 1t wrote in
1888, and S23, 1872, 507 in excess OF
the writing of any other company in the
world that its income in 1884 was Sl5.-
003, 1905, its outstanding insurance on
the LIST Of January 500, 409. III, its assets
S5S l6l 925.54, and its surplus, on a 4 per
cent. basis, SIC, ,6l710, being a gain on
1888 of 81 ,367 ,647 81, and larger than the
surplus OF any other life company, whether
calculated according to or Il standard
ofvaluation when the reader contemplates
these results, and many others Of a similar
character which may be seen in its report,
he naturally asks how and why this com
pany has gained so great start Of its
competitors? We repeat that the cause of
Its transcendent progress Is to be found In
the fact that Its management has been the
most successful Of all in adapting the
theory or science of life insurance to the
actual requirements OF the public.
This practical business-like policy per-
vades the entire system Of the Equitable
Lie. 1t appears in its avoidance of all
litigation, in its immediate payment OF
death claims, and in the incontestability
and liberal terms of its policies. 1t is seen
in its thorough and exhaustive inyestiga-
ton of risks before accepting them, and in
its steadfast adhesion TO that main and
unfailing element of stIength-a cash
basis. 1t Is equally manifest in It's readi-
ness to effect and put iuto practice any
genuine reform or safe and beneficial
advance or Improvement IN the forms,
methods and system of lie underwriting
Whenever il has become apparent that
real advantage could be conferred on the
insured by the adoption OF a new feature
it has never hung back or waited for
another company TO make the experiment /;
it has always taken the lead. II has been
right in every instance, and It has conse-
quently mastered the situation and out
stripped every other com paBy in its world
wide sphere
The immense popularity enjoyed by the
Equitable Life is not founded on promises.
but on performance. Last year il paid to
its policyholders and to the heirs OF those
deceased S7,194, 7s7.07. and during the
same period increased it, assets by the adj
dition OF 50, 1881. II has since Its
organization paid the widows and orphans
and others trusting in its protection the
vast sum of $sl, 072, 1868, and this has
been done on the principle that he gives
twice who gives at once
4 policy in the Equitable Life Is better
/ than gold, because it Is not only worth the
full amount on its face, but Is certain to
Weld a rich increase in the shape Of divi-
dends or return Of surplus. The immense
popularity and success OF its tontine and
( @ELl1-kDlAABE Oh 3lfr AHrQFdDCC,
which have proved so gainful 10 the in
sured. have either been closely copied or
have aroused the envious and ciamorous
opposition OF rival companies al home and
abroad until the attention OF the civilized
world has been drawn to the subject, and
the ranks of the policyholders have been
augmented BY thousands who never before
could be induced to insure. 50 that the pub
| lie advocacy of its plans and competing
hostility to them have alike served to con-
vince the public OF their superior merits
and advantages, and thus To contribute "a
the wonderful and unexampled growth and
prosperity Of the society
BARRows & HAYS, agents. Jackson,
Miss
r. p. LAKE. special agent, Grenada,
4 Miss.
JAS HAYS, special agent, Durant, Miss