The Sunday tatler and Jersey City express. (Jersey City, N.J.) 1883-1886, 1885-06-21
The circulations.

PdssGd. Netcs estimated). tIu
Bdy3ane Times (estimated) Observation-Disclosures 1900
Bayonne Herald (estimatedl Observation-Disclosures. 800
Kedrny Record (estimatedl ................. LOU
Total. IA. 97s
To have q circulation equal to three
times that of the combined circulations of
all the other papers in the County, the
journal would be obliged to show circula-
ton of $4,000 daily. Its boasted issue of
10000 will not reach quarter of the dis
lance. The journal knows it lies, and lies
impudently, as often as it blows about a
circulation equal to three times the COM
bined sale of all the other sheets. 1t is clean
game of newspaper bluff, to fool and de-
ceive advertisers into paying its enormous
ly extravaganza rates of advertising. Put it
in mathematical form and see how abb
surdly ridiculous the Journals equation is !:
14e7s K $1,000.
You can turn that problem into as many
shapes as You please. You can't make IA,
976 60 into 10000 three times, ''nohow you
can fix il" as the old women say. It won't
go into it at all 1t obstinately insists on
leaving about A, 97S parts of itself behind it
when it tries to 60 into it single
once. 1t impudently says to 10000, s'why.
instead of being three times as big as I, I
am nearly half as big again as you are
and some of its aggressive self-confdence
may be pardoned to its undeniable truth
and accuracy.
In presenting these figures, we have
quoted the SUNDAY TArrLER's sales for
last Sunday morning. The sales of May
81 reached 9,009-an exec ptionally large
day because there 4 had been no
local papers published on the Sat-
urday preceding. The sales of June IA
would have approxlmated 5000 but for the
fact that on June the TATTLER reached
the press SO late that many of the news
dealers missed their supplies that day.
The issue of to-day is 1900 This is three
quarters of the circulation the Journal
claims. We do not claim to be as widely
read as our daily contemporary; but then
we have not pushed out in fields that the
Journal has cultivated. We have not yet
sent q paper into North Hudson County, or
into Bayonne. We have given but little
attention in fact-less. by good sight
than we propose to give in future-to our
patronage in Hoboken even. Our sales are
right here in Jersey City, in Hudson City,
and South Bergen-the sections our local
tradesman desire to have their advertise
ments 60 into; and we risk nothing in say
ing that in these districts we can give them
better service than the Journal can give
them. We are nearly if not quite as much
read here and we know from the
letters sent us by our advertisers
that the advertisements with which
we are favored attract more atten-
ton and bring better results than adver-
tisements in the journal. This is largely
due to the fact that the TATTLER is pub
lished on Sunday, when readers have more
time to read, and when every line espec-
tally in paper ef the size of the TATrLEn
lis read by everybody into whose hands
IL falls. While we offer as good medium
for advertisements as the Journal, our
rates are very much more moderate.
Journal fixes the prices for its spaces at ex-
tortionate figures, and they are coming
to us with the conviction that we can give
them better service for the money they
pay us than the journal can give them for
the very much more money they would be