Perrysburg journal. (Perrysburg, Wood Co., O. [Ohio]) 186?-1965, 1885-07-03
Newspaper Advertising.

..,,..,u f..,.t So,
''e va ''"'o ""'e'"'-
ing, ana why cards, circulars, and the like,
are moi successful advertising mediums,
soys. Within The lac, few yesrs n has
,o., ia. f,si,io ,.,h, - ,. A.
w oo'' P'oP'e w
no 'he't "uVeruS'ng w private way, IN
stead Of through the newspapers. Some
distribute cards. eome circulars. some
,,.,iio,s soo oo, o,,,..os 80, -.
l'oo,oa;ra,,io ,,,ous,r',si,,as' ''s ',J;,,, ~.
om,o,inn ,I,o,,, hv ,Ia hnnJ,a,,, vi ';, ~. y u
a"J. ,,,,n,o,, ,Lo n,.;is TLo ,s;a,a.,s o"s, 20,
I,as hesn ,a,.J IN ,he ,,,,orno,, ,a aro,i,s
,,'o ,ss,"s Of Ia aI.os,;sa,s s,,n es eaf H..
Gnos, ,s wo,i 4. sn,,e 81 H., !. .so,, s,oo;N ",
,,ons ~ ,h, ,r, oI o,,r,,,,,onf o,..,,,,,,-
,;,Lnoro,i,,,a md ~ coInr ,r;,,;na,n,o
i,e;na nrndursd lar ,l.so nprr"ss, al
every q cmceiy,bIe s,vje nf fnncv naner Ia
I,ron,,,, ,nio r,on;.;i;n, Ti,s al jvar,; scrs
vie vi, II enoh oiLer In The eley,nce 81 ,h.ir
Il, s;gns ond ,j,e cns,I;ness of ,Le,r dsv;c.s
taking +, far grained ih,i The receivers viii
cnuinrm w,,h heir ,s,,m,ie ,f ,he .,,,us
of ,I,a ,dyer,;sars IN ,Ie nr,is,;c nre,sns;,ns
nf L;s ,dver,iseneni some ,eonle NAV
,,aSs;rd nf ,,s L;ahes, ,o,,;eyan,on,s shonid
hp lilbIpCtpH N alIel nphasInR lint In
,Lose w,o enn,ov Tho ,,t 1, sbonIJ h.
eo,,nllv a mailer of concern that Tho dc
bassmen, so comnle,ely fa;ls of Tho ob;sc,
for Which i, ia intended with him WHO
nn,;ces snch sdver,isemen,s nj all The fra,
feeling nm RECEIVING one of these sunerb
snecin,ens Of tvpoyraphv or engraviny Ia
nm, 10 be one of disgust that il relates to
,be artistic uursui,s of his butcher or h;s
onnt illus,rations are chairs and tables.
refr;gera,ors and brooms: lie ,hrows II
dowon with an i'm. einoble prndce AGAINST
The mnu who has been puiity oi sucb n
rjdicuious prosittu,ion Of nrt and wi,hout
exactly knowing il. he il distinc,ly con.
WINGED tha, n ,radesman WIN spends so
much money in suct an i,conor,,ous way.
ia not likely to be epdowned with the com
mon sense of good man of businese or
10 cell cbeaply.
In tru,l. howeyer those who take anv
notice whatever of this food of announce
| ments. form but n yery small percenta pe
of those who receive them. They have
come 10 be the nuisance of both the parIor
and the counting room. At home they
are never opened but with disappoini.
! ment. because tl,ey come in the pIsce of
letters really hoped for. In the office. the
merchant finds his morning mail stuffed
with these intrusions upon The serious af-
fairs of his business, which lie inwartlly
curses or jmpatiently cousigns TO bis
waste paper henp. In short. il n publit
vote could be taken, it would unanimously
declare these drumm ing IN ssives to he an
inlolerabie nuisance that should be denied
the privilege Of the mails,
| Men ,( Lusiness vhn rosort IN tLis p,etl
cd of advertising cannot be ,gonrant of the
fact that the people whom they would
reach have become nauseated with il
They must be aware that tl,ev, themselve
disregard all such appeals for patronage
and what reasons have they to suppose
that others receive their applications with
more patience? Sagacious advertisers are
beginning to see this, and are returning lc
the old method of public announcement
The newspaper is, in every sense, the bel
medium for advertising and, for giver
result, il Is by much tie cheapest also. Il
reaches a far greater number of possible