The Carbon advocate. [volume] (Lehighton, Pa.) 1872-1924, 1885-03-14
SOME OBSERVATIONS.
THAT is the cditor, is itI"
MXnn nin Ia in -

THAT is the oditor, is itI'
"Yes. sir, it is"
"Well, now, Mr.. Editor, I'll tell you
what I'm going TO do. I'm introducing
the Morning Star brand OF coffee among
your merchants here. and if you'll give
me your address, I'll send two pounds of
the Morning Star to your house. l
want your wife TO serve you with n cup
Of il, and after you've tried it, you may
just say what you please about it in your
paper"
The editor, Of course, beams with
happiness. The prospective donation of
two pounds oc choice coffee is enough TO
make any editor happy Unfortunately.
however, his family is away for the sea-
son, and he replies:
If you had just as soon, suppose you
send that coffee up to the business
managers house. Here he comes, III
introduce you" and having done so,the
observer settled down to hard work. He
would have introduced the philantbrop-
lists to the business manager anyhow. 1t
is q rule iu tho mail office that all
philanthropists shall be introduced to
the business manager.
The representative OF tho Morning
Star coffee tells his story very gracefully
to the business manager. I'm going to
send two pounds of our superb coffee up
TO your house"
The business manager has met phi.
lanthropists before
Two pounds Of coffee" be replies
chow much Is the coffee pound?"
"Thirty.five eeuts."
"All right my house is number 2,232
Blank street Send mp your coEes.
Here's seventy cents"
II beg your pardon" says the phi
lapthropist "Im going to give you The
coffeec, and"
''But don't want you TO give me the
coffee. I'm able to pay for it."
"Yes, yes. know that but you know
expect you to reciprocate by saying
what you think about the Morning
Star in your paper"
"Tben You want me to give you some
thing, do your"
20, no !; I simply expect you to say
whatever you think the coffee deserves
ave usually trade on cash basis,
the business manager responds. "bu
let's see, two pounds of coffee will bC
worth seventy cents three lines of loca
seventy-fve cents Won owe me bal
ance of Eve cents 1t will be very hare
work to get very much of notice intc
three lines but we'll close the deal if yor
say So"
The philauthropist, for some reason
couldn't dispute the newspaper fnan
ciers business logic, but still he coulC
hardly comprehend Why his generosit!
was locked upon in such a coldly prac
tical manner as the business man applied
to it. He succumbed, however and con
cluded that he wouldn't send the coffe,
at all, but would make contract 70
advertising in cash.
The pbilantbropic scheme of the coffe
man, analyzed in business manner wa
, every wit rs busIness-lke as it would b
on tho part Of newspaper man to stel
into q mercantile establishment aud sa,
to the proprietor: Here, am goinl
to send you my paper for three months
after you have read it you may give m
just as many dollcrs' worth of dry good
}. in return as you think us deserving Of.
Peculiar ideas are entertained regard
ing the newspaper business. More ridi
eulous propositions are made to news
paper publishers tbah to any other clas
of business men existing. Not long ag
Texas man wrote the MAIL lette
saying that he would appreciate th
publication of the Enclosed item Q
general interest" aud that If tho publish
b er woull send him marked copy of tn
J paper and advertising rates, he woul
s he pleased to send them cash cash advei
: tising when he needed it. The ''item G
;" general interest was an advertisement
u The publishers replied that if be woul
i kindly send fifteen dollars in cash AZ
gift and the rates on any money he migt
d have to loan, they would be pleased
borrow of him whenever the occasio
% arose. And why should such absur
o propositions be made? Simply becaus
70 the newspaper profession has educated
r good proportion Of the pnblic into I'll
6 idea that donation to an editor Of
le fifteen cent, box strawberries, or a pee
n OF fresh vegetables. is as acceptable as
h thousand dollar gold piece would be
l. an ordinary man. The coffee man abo'
1t referred to, after the conversation ha
concluded, laughingly aud frankly adde'
to That's all right-it's businesI-but v
o; catch lots 'emH'-DKa MoNEs SUSDI
IS MAIL.
K e-a-.---.szz--.t=
H. TAKE IT TRIs MONTH.