Little Falls transcript. [volume] (Little Falls, Morrison County, Minn.) 1876-1894, 1885-07-10
Plague-St ric ken Plymouth!
Does a Similar Danger Threaten
Everyone Of Us?
How Public Attention is Directed to Per-
~ sonal Perils. ~

How Public Attention is Directed to Per-
sonal Perils.
Rochester IN. W Correspondence Indian
apolis Sentinel. .s.s. I
"Judge," said a young lawyer to a
very successful senior, 'stell me the Sc
cret of your uniform success at the
bar" 49, "
"Ah, young man, that secret is a life
study, but will give it to you on CON
dition thatyou pay all my bills during
this session of court. - :
agreed, SIR" said the junior.
Evidence, indisputable evidence
At the end of the month the Judge
reminded the young man OF his prom
Use. '~# =.
II recall no such promise
"Ah, but you made it." ~.-'
|<Your evidence, please?" g..
And the Judge, not having any wit
nesses, lost a case for once! E..
The man who can produce indisput-
able evidence wins public favor. Ihad
an interview yesterday with the most
successful of American advertisers,
whose advertising is most successful
because always backed by evidence
"What styles Of advertising do you
use?" I asked H. H. Warner, Esq.
"Display, reading matter and para
graphs of testimonials f...s.
"Have you many testimonials" -.
In answer he showed me a large
cabinet chock-full. "We have enough
to fill Boston, New York, Chicago, St.
Louis and Philadelphia morning
papers"
"Do you publish many of them"
"Not a 1.-THE. Wonderful as are
those we publish, wehave thousands
like them which we cannot use. why
not?' Let me tell you. Warmers safe
cure has probably been the most sue
cessful medicine for female disorders
ever discovered. Wehave testimonials
from ladies OF the highest rank, but it
would be indicate to publish them.
Likewise many statesmen, lawyers,
clergymen, doctors of world wide fame
have been cured, but we can only refer
to such persons in the most guarded
terms, as we do in our reading arti-
cles."
care these reading articles success
ful?"
"When read they make such an inn
preston that when the EVIL days of
i'll health draw nigh they are remem-
bered, and Warmers safe cure is used"
"No, sir, it is not necessary now, as
at first, to do such constant and ex-
tensive advertising. A meritorious
medicine sells itself after it's merits are
known. We present just evidence
enough to disar1n skeptics and to inn
press the merits of the remedies upon
new consumers. We feel it to be our
duty to do this. Hence, best to &C.
complish our mission of healing the
sick, we haveto use the reading article
style. People won't read plain testi-
monials."
"Yes, sir, thousands admit that had
they not learned Of Warmers safe cure
through this clever style they would
still be. ailing and still impoverishing
themselves in fees to unsuccessful
practitioners Itwould do your soul
good to read the letters OF thanksgiv-
ing we get from mothers grateful for
the perfect success which attends
Warmers safe cure when used for chill
dren, and the surprised qualifications
with which men and women OF older
years and impaired vigor, testify to the
youthful feelings restored to them by
the same means.'
care these good effects permanent"
"Of all the cases of Kidney, liver.
urinary and female diseases we have
cured, not two per cent. report a re-
turn OF their disorders. Who else can
show such record?"
"What is the secret OF Warmers
safe cure permanently reaching SO
many serious disorders?"
II will explain by an illustration:
The little town of Plymouth: Pa, has
been plague-strieken for several months
because its water supply was careless
ly poisoned. The kidneys and liver
are the sources of physical well-being.
If polluted by disease, all the blood
becomes poisoned and every organ is
affected and this great danger threat
ems every one, who neglects to treat
himself promptly. was nearly dead
myself OF extreme kidney disease, but
what is now Warmers safe cure cured
me, and I know it is the only remedy
in the world that can cure such dis
orders, for I tried everything else in
vain. Cured by it myself, 1 bought it
and, from sense of duty, presentedit
to the world. Only by restoring the
! kidneys and liver can disease leave the
blood and the SYSTEM
| A celebrated sanitarian physician
once said to me. "The secret of the
wonderful success ofWarner' s safe cure
is that it is sovereign over all kidney,
liver and urinary diseases, which pri-
marily or secondarily make up the ma
jority of human ailments, like all
great discoveries it is remarkably SIM
ple."
The house of H. Fl. Warner & Co.
stands deservedly high in Rochester,
and it is certainly matter of congratu.
lation that merit has been recognized
all over the world, and that this sue
cess has been unqualifedly deserved.
PEN POINT.
An Oriental Lecture on Women.