The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1885-10-03
MES were invented in order TO enable New York
miliionaires to contribute toward the erection of
public monuments"
CATCHING THE PUBLIC EYE.
Making Living by Writing Advertisements
for the Business HOUSES.

for the Business Houses.
New York Times
In the back room of Third avenue lodging
house there lives a talented young man who
ekes out a slender livelihood by writing adver
tisements for business houses whose proprietors
lack the ability to attract attention By their
printed announcements.
Business Is dull" said he the other day,
very duh. don't believe have ever had as
hard a time as at present At first, when the
merchants went into this illustrated advertising
business, / had my hands full. I wrote verses
dialogues. and occasionally drew a clever sketch.
This paid very handsomely, but after awhile the
large advertisers determined to take the bust
ness entirely into their own hands. They en-
ployed their own writer's. who devote their whole
time IN originating new schemes in advertising.
Then the funny men on the daily papers and the
comic artists went into the business, until now
there is hardly living in it."
why don't you 60 into newspaper work.
asked the reporter
MY work pays better if can only get enough
of it. For poem praisiug Bggs's hair dye get
SO, and an experienced man can reel off hair
dye verses by the yard For funny little dia-
loeue describing the efforts of Mr.. Snuggings to
buy Simpsons tooth wash get $40. and if you
ever wrote tooth wash dialogues you would never
want to do any other kind of work But the
trouble is you can't sell your work. Now, have
piled away in this drawer forty-seven hair dye
poems-each Shakspearean gem-twenty-fv
soap dialogues that would make rival soap
boiler split mis- sides with laughter, and number
less paragraphs and sketches upon miscellaneous
articles of domestic use. At first when
a. merchant wouldn't buy my article 1
threatened to change the rhyme and work
in the name of his rival. This usually fetched
him, but now there many houses adver-
Using this way that they don't care for compe-
titlon. The worst part of the business, though,
is its unreliabiity. A good MANY firms will hire
you to write them advertisement. and when
you submit it they steal the idea ard reject the
article. They use the former and you get no
pay for it. Last spring sent word around to
several of my customers who had treated me
this way, and told them that if they didn't pay
me promptly | should publish their advertise
ments myself"
THAT would do you no good would it7"
eyes and it would beat them"
But if you published any chambers about
them you would get into trouble
II don't intend to. / will give you a few spec
linens of the advertisements prepared for pub
LEGATION, and if they don't come to time pretty
soon they will see them in cold print
"a dentist got me to write up his business and
then went back on his agreement 1 shall say
about him that DR.. Molar. the celebrated den
fist whose false teeth are the pride of fashiona-
bic society, has q book in which he keeps
names of the ladies who have patronized his
palatial establishment which is open to all his
customers for reference. One popularity of DIR.
Molar's teeth lies in the fact that they are so
true to nature that they ache Only last week
he had to kill two exposed nerves in a bicuspd
III a false set worn by one of the leadersof Muir
ray Hill society,""
There" observed the young man, II guess
that is an advertisement the Doctor would pay
to keep out of print. The manufacturer of
surgical appliances fooled me the same way
once, and will remark of him that Carl Band
age, the world renowned manufacturer OF false
limbs fitted cork leg on man who is on the
retired list of the army. So exceedingly nat
ural was the work that when he put on q tight
boot one day last month he suffered excruciatng
agony in his cork foot. He discovered finally
that the boot had raised bunion, and he was
obliged to 60 to chropodist to have it treated ,
Il shall write up" continued the young man,
lone or two other men, as follows:
Simeon Gastleys marvellous cure for deaf
ness is all the rage. A small boy, aged
seven years, who had been deaf and dumb
from infancy, was brought to Mr.. Cast
ley last week After two applications
Of his wonderful specific the lad was not only
able to hear and talk but the third day after his
visit he was able to speak and write French,
German, English and Spanish with the utmost
ease and exactness'
''Dr. Samson Bulls eve water does all that the
proprietor claims for it. One day last week
Henry Spriggins, of 10. 80 Blue street, Podunk,
came into the Doctors Office for treatment He
was totally unable to see out of one eye when he
came. When he went away his sight was re-
stored perfectly and he was able to read the fn-
est print backward without wearing spectacles.
This marvellous cure was all the more difficult
from the fact the ailing eye was made of glass.