Evening capital. (Annapolis, Md.) 1884-1910, 1885-07-22
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now runLIc ATTENTION. ~ nmKCTKD 70
PERSONAL PERILa
RssAssier a. - cSrrs1psaas.ses Fndfanapslss
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Jude sid young lawyer g = very
sucoessful senior, Tell me the secret Of your
uniform success at the bar
All, young man, that secret Is q lie study,
bat viii give it 70 You on condition that
Jon pay oil my bills during this session Of
court
Agreed, SIR said che junior.
aEvidence. indisputabla evidence
At the end 81 the month the judge remind
ID the young man Of his promise
~ recall no such promise
sAh. but you made IL
Your evidence, pleaseF
And the judge, not having any witnesses.
lost case for 0ncel
The man who can produce indisputable
evidence wins public favor. 1 had an inter
view yesterday with the most successful Of
American advertisers. whose advertising is
most successful because always backed by
evidence
ssWhat styles OF advertising do yon user
/ asked II. n. Warner. Esq.
Display, reading matter and paragraphs
Of testimonials
Have you many testimcniaIsg
In answer he showed me large cabinet
chock full. I've have enough 20 ill Boston,
New York, Chicago, St. Louis and Philadel-
phia morning papers
do YOU publish many Of tham9n
SHOT tiEhe wonderful asare those we
do publish, we have thousands like them
tell you. Warmers safe cure has probably
been the most successful medicine for female
disorders ever discovered We have testimo-
mails from ladies OF the highest rank, bus it
would be indicate to publish them. Like
wise many statesmen, lawyers, ciergymen.
axesf0rs nf xuvsld vida fnveea IN pa Rnnvs 80 v
but we can only refer to such persons in the
most guarded terms, as we do in our reading
articles
Are these reading articles successfully
When read they make such an impression
that when the evil days OF Ill health draw
nigh they are remembered, and Warner's safe
cure is used.
mo, sir, it Is not necessary now, as at first,
to do such constant and extensive advertising
A meritoriOus medicine sells itself after its
merits are known. Wepresent just evidence
enough 20 disarm skeptics and to impress the
merits Of the remedies upon new consumers.
We feel it 70 be our duty to do this. Hence,
hest to accomplish our mission OF healing the
sick, we have to use the reading article style
People won't read plain testimonials
"Yes sir, thousands admit that had they
not learned or Warmers safe cure through
this clever style they would still be ailing
and still impoverishing themselves in fees to
unsuccessful practitioners. 10 would do
your soul good to read the letters OF thanks
giving we get from mothers grateful for the
perfect success which attends Warmers safe
cure when used for children, and the sur
prised qualification which men and women of
older years and impaired vigor, testify to the
youthful feelings restored to them by the
same means.
sAre these good effects permanent
"Of all the cases Of kidney, liver, urinary
and female diseases we have cured, not two
per cent. of them report return of their
disorders. Who else can show such re-
cordfn
'What is the secret Of Warmers safe cure
permanently reaching SO many serious dis
ordersW
~ will explain by an illustration: The
little town of Plymouth, Pa, has been
plague-stricken for several months because
It's water supply was carelessly poisoned
The kidneys and liver are the sources of
physical weIl-being. IL polluted by disease,
all the blood becomes poisoned and every
organ Is affected and this great danger
threatens every one, sUso negtects to treat
himself promptly was nearly dead my
self Of extreme kidney disease, but what is
now Warmers safe cure cured me, and l
know IL is the only Tsnledy IN the aC0rLd that
can cure sltch disorders, for tried every.
thing else In vain. Cured by IL myself,
bought it and, from sense Of duty, presented
1t TO the world. Only by restoring the kid
neyB and liver can disease leave the blood
and the system"
A celebrated sanitarian physician once
said to me: sThe secret of the wonderful
success of Warmers safe cure is that it is SOW
erign over all kidney, liver and urinary dis
eases, which primarily or secondarily make
up che majority Of human ailments. Like all
great discoveries it Is remarkably simple
The house of H. II. Warner s. Co. stands
deservedly high in Rochester, and IL is GER
tainly matter of congratulation that merit
has been recognized all over the world, and
that this success has been unquaiifedly de-
served. PEN POINT.