The clarion. [volume] (Jackson, Miss.) 1883-1888, 1885-12-16
MEDICINE FOR THR MILLION.
Standard Southern RemedieS-W hat
Memphis House is Dong.
Advertisir the Mississippi Rivera Feat
of Ad7ertisinr Which



1t is a we'll known fact that for daring
and nerve in adverlisilg no class OF people
exceed the patent medicine men. They
literally 20 into every hole and corner oil
civilization. and even the mountain peaks
are covered with their flaming cards and
bills II has been left, however, for the
Mansfield AGediciae Company, Of Mem
phis Tenn, to exceed them in all nerve
pluck ami that ind0mltabie will and in |
yincibIe courage which never dreams OF /
defeat, and it is just this kind Of work |
that has made 50 many men rich, while |
the timid and weak-uerved have eemained |
poor. and their remedies 40 matter how |
deserving. have sunk into the shades OF |
utter despair / Is in this day that bold !
ness push, energy, and reasoning that
unloosens the money bags and pushes for |
ward with an energy OF purpose that wins, |
and plants the standard OF success upon
the very sumnits OF the highest peaks of
the brightest achievements aud hangs out,
as il were, the landmarks OF good general
snip upon the mountain tops as a light to
the timid and over-cautious. An instance
of this kind we are about to relate
1t was during last winter that the Mans.
field Medicine Company. OF Memphis,
built aud fitted out advertising boat for
the waters OF the Mississippi 1t was "A
feet long - wide and fitted up with two
rooms OF spacious proportions, with every
facility for advertising all along the route
oil tue Father Of Waters and when it was
| launched that veteran advertising agent,
Mr. f. w. Frederick, WAS proclaimed It's
captain. lie has been in the employ Of the
Mansfield Medicine Company Tor more
than thirty years, and II was fitting
| tribute to his mastery skill to he placed 10
/ -
! as it boldly walked the waters as a thing
of life, with flags flying," the Mansfield
/ Medicine Company and IT'S remedies paint
/ ed on its sides, aud srandly did it sail off
on lis long trip OF 500 miles-on It's mis-
! sion OF carrying the tidngs OF the best
medicines the world to the sufferers all
along the river from here 10 the Crescent
| City. This craft started from Memphis
on the lith Of March, visiting 5000 stores,
| besides all the villages that lie along this
mighty river. Eight persons besides the
commodore employ ed, and many
were the adventures suffered by them in
wind and storm. However, the lightning
and the gale did but little damage other
than to somewhat iujure the twenty flags
that we're ever kept up calamity waving
To the breeze, and every morning ii was
gladly proclaimed,
"ihat Gus flags were still there
Eight hundred miles were travelled.
Eight tons oil white lead were used in
printing signs on fences, houses, etc,
together with 6 barrels OF inseed oil aud
10 barrels OF turpentine. Hall million
Of almanacs were distributed, II half a
million OF pocket memorandum books were
4 given away, and over 100000 circulars
we're presented to citizens. The novel craft
attracted great deal OF attention, aud at
every landing many people came and saw
what it was that visited them with healing
on its wings" 1t required five mouths for
the boat and crew 10 do its work, and OF
course the ext euse was enormous. A lready
however tin. sales OF the remedies have
increased, aud at an early date the same
! field will be gone over again With this
work, the newspapers in eight States were
, in sympathy, Tor appropriate advertising
was also running ~ them under the skill
J full management of an advertising agent
who, at headquarters, was directing Il.
/ There the advertisements are prepared by
a manager WAC is thoroughly yersed in the
) business-the displayed cuts are arranged
the reading notices written out, the yariou.
papers checked, the accounts kept, and
under whose supervision the system OF adj
vertising IN large number of papers is SC
conducted that everything works like 3
perfect machine, there being no iarrfhg o.
inequality the whole year round. At the
same time the boats, wagons and travelling
statesmen are on the road, and they, too
keep time with the advertising office, whict
:, aids them in the distribution of advertising
E matter in addition 10 the newspapers tht
wagons etc, are scattering il in every con
ceivable direction, while at the same tim,
thousands of aimanacs, memorandum
books, Handsomely framed cards leaflets
etc, all prepared by the advertising mana
ger, are being sent through the mali
everywhere. Can il be wonde red at, then
that this business is assuming large pro
portions, and that in due time every com
petitor viii be driven onf Of the market
q The remedies sustain their reputation
g they have the greatest possible merit, an,
i they never disappoint purchaser. The,
are made 10 exist On their own merits, an
hence when once they obtain foothold i
ar a town or nelghharllood they never let 9
or loose their hold upon the public II
fixed matter Of policy with this conipan
to always employ experienced, painstak
ing men, who are selected With view I
their steadness and ability. who need 4
lg watching, and they are paid good salaris
" for true, faithful, diligent and effectiy
is service.
tn The principle OF these remedies are III
r well-knoNn
.MASsFIKLD's NAelc AeSIeA IISfMEST'
nc t.M.NsFTELp's LACREoLE HAIR REsToRER-"
az stMANsFtELD'S CHTLI. GURE
a. nMASsFiELD's HUSGARIAN BALsAM FOR TIL
r. LUNGs.''
a DIAL
sMAxsraELp's HIGHLAND BfTTERs.f
ssMASsFEELD's FKaALE yI~oRAToR-
tAIAr sFTsLD's SAKSAPARILLA AND IoD1DE
II POTASSIUM
, 1 and many other preparations prepared e.
Il pressiy fer the Southern people and Il
! various diseases with which they a
Il afflicted.
- In addition 20 this vast outlay for a
.ar yertis:ng thousands of dollars are spe
annually for handsome show cards. ell
.rs gantly framed, and many other advs
Using devices which are seized hold Of
rapidly IL they emerge from the press al
they are rapidly sent 10 all parts Of 4
~ country 10 dealers and others Ii you a
e. sick and missed The boat. travellers Al
ire wagons. send direct 60 the house at Mei
ph,s and get their almanac, Ieailets a
memorandum book They are full Of y
liable information. and arc giFen away
etc the asking. Read them. and you "
learn much that is valuable and intere4
IN. Their preparations are the best