Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1885-06-09
FAILURE OF PRIVATE ADvERrIs.
ING
WY CARDS. CIRCULARS AND rHE fikE
,EE FAILURES As ADVERTISING
MEDIUMS.
NY. Commercial nalleila /

within the last rev years 10 his become
the fashion with some people - DO their
Advertising iu their owu private way, In.
stead OF through the Newspapers. Some
distfibatc ears. some circu ar, some
pamphlets. some even a'mtutcs, aud
some inconceivablc monstrOsitics ot 0idi-
", circulating then By The hundreds 90
thousand. through the mails. The print-
90. have been taxed ~ the utmost % grsiify
the tastes OF these advertisers. some ~
The nncst a. well a. some % The bascst
specimens OF The ART OF engraving, OF
chrome. nthographlng ani ~ coior.pflut'
log are bging produced fof these Purposes.
ani every conceivable style of fancy pager
i brought into r,qulsltlOu The adNCf'
tiser- Vie With each other In The elegance
Of their designs All tAc cOstliness % their
devices, tsklug 10 Tor granted that The
receivers will conform their estimate 81
the staig. oi the advertiser - the artistic
prct.usion. Of bis Aivcrtlsmsnt some
people may regret that The noble art %
printing. Al The period ~ - highr.t
achievements, should b. subjected % such
dcnasing uses Dat. ~ those Who thus
employ The arr. 10 should be- equally mat
tef % concern that the dcDs.cmsut 80
completely fsll. % the object fOr which 10
il Intended via hin wac notices such
Advertisements al al. the nr-t fccling ou
receiving on. ~ these -lpcfp .pccimrn.
20 typography o. engraving l. spi 20 be
one of disgust that u relates ~ The att -
&c pafsalt- % hl. Datcnvr or hi. popt-
maker. OF that "a. sunl~ct. Of IL ,l'gAnt
Illustrations are cnsif- sni tables, f,ffigsf-
atofs and hfoom. be throw. 70 dosn with
an ludsnnsDie uigc sgaiust The mao Nhu
IA. Dv.u guilty. of suCh q fliiculOu, pros
tliatiOn OF ART. snd. slthout exactly knoN.
lng BE-. be q. distinctly convinced that .
irai.smsn VII spcnis - mucl money
la such an lucungrunns nay l. not ukey
D. b. endowed wth th- commpn srnsr
~ good nan OF bushes. Uf 90 s'u
chrapg
Ia Truth, hoNryrr. those Who take ans
notice ~hst.yrr % thl- 4 81 OF aunpauCv-
m-uts form uut . yrfy small p,rcvutsg- ui
tho.r who rcC,lv, them. Tney have COM
o. p~ ths uulsancr of Duth TIE paflur sud
tn cuuutiug.r,sum Al home thsy ar
uegsr op-urd bli win dlssppoiutmr ~,
bccau., thry come la thv place 20 l.ticf-
really hoped f1r. Ia she uilcs The m.r'
chat fnf. bis mOfulng mali stud 4 sith
these intfusious upon the serious afslr.
~ his business. which be- inwndly curses
% lmpAiirutly oon.lgu- to bis waste paper
heap. IN short, II . pnplic vote csuli be
taken. u souli unanimously declare these
drumming misslVr- 10 nc On intoisranie
nuisance that should be- denied The pflVil'
exc Of the msil.
Men 81 business who resort % this
method OF Advertising cannot be- ignorant
OF the fact that The people whom they
would reach have become naussatsd With
10 They must be- aware that they them
selves disregard all such appeal, Tor pat
fonsges snd What reason have they 81
suppose that other. receive thelr aPplica'
lions with more psticucef
SAgaclou. advertisers are b, ginning 10
see nj. snd arc returning ~ The old meth.
Od OF public ANNOUNCEMENT The nesspa'
pr l.. ia every sense, the bsst medium Tor
Advertising Aui Tor gwen result, IL Is
much the cheapest also. IL reaches FAR
greater number OF possible customers than
any private ANNOUNCEMENT can aud u II
more certain % receive attention.. The
private circular IL thrown aside a. thing
which people have come ~ regard a.
bore, And which l. neglected because -
recipients have ~ time % attend % 10.
The Newspaper ]. used 10 each days hour
OF Leisure. ani readers DAD Interest iu
rc.ilug - Advertisements a. well a. 10.
uews. because OF tae variety they present
and the Information they convey respect
ing = wide diversity OF Interests. IL may
b. safely c.tlmste,l that an announcement
maize througn Ne press Il noticed ~ nny
readers. wh-r,. male 10 private way, o.
would reach Bus one IT., Therefore, tn
same ampant wvr, expsnivi ln either case,
The result woaii be- nny-fDl bvttsr from
the former m .thoi thsn from the latter.
There ar. undoubtedly, cases In which The
circular j. = better medium thaa the news
paper such. Tor Instance, a. where TIE
matter 1. necessarily lcngt1y, aud the cost
OF newspaper space would Therefore b.
very large. Bus such eases ate qlitr *
ccpiloual, ani the sooner advertisers learn
The folly OF their prescott large expenditure
in seeking publicity through private meaus,
the better Tor their pockets aud their sue.
cess.