The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1885-07-03
CN. Y, Correspondence indianapolis

Rochester ,tN. Y.l Correspondence indianapolis
sentinel.
Judge said a young lawyer to
very successful senior, 'tell me the
secret of your uniform success at the
bar
"Ah, young man, that secret is life
study, but l will give it to you on con-
dition that You pay all my bills during
this session of court"
"Agreed, SIR said the Junior.
evidence, indisputable evidence"
AT the end of the month the Judge
reminded the young man of his prom
Use.
81 recall no such promise
"Ah, but you made il"
"Your evidence, pleasel'
And the judge, not having any wit
nesses, lost case for once
The man who can rproduce indispu-
table evidence wins public favor.
had an interview yesterday with the
most successful of American advertis-
ers, whose advertising is most success
full because always backed by evil
dence.
"What STYLES of advertising do YOU
use9" asked II. H. Warner, Esq.
"Display, reading matter and para
graphs of testimonials.
"Have YOU many testimonials"
In answer he showed me a large
cabinet chock-tull. "We have enough
to fill Boston, New York, Chicago,
st. Louis and Philadelphia morning
papers"
''Do you publish many of themG'
"Not 1.-THE. Wonderful as are
those we do publish, we have thous-
ands like them which we cannot use.
'Why not!' Let me tell you. Warmers
safe cure has probably been the most
Successful medicine for female dsor-
| ders ever discovered. We have testi-
mouials from ladies of the highest rank,
but it would be indelicate to publish
them. Likewise many statesmen, law
yers, clergymen, doctors of worldwide
fame have been cured, but we can only
refer to such persons in the most guard
ed terms, as we do in our reading ar
tcles."
| care these reading articles success
ful?'
''When read they make such an inn
preston when the evil days of i'll
health draw nigh they are remembered,
and Warmers safe cure is used"
sNo, sir, it is not necessary now, as
at first, to do such constant and extern
sive advertising. A meritorious medi-
cine sells itself after its merits are
known. We present just evidence
enough to disarm skeptics and to i'm
press the merits of the remedies upon
new consumers. We feel it to be our
duty to do this. Hence, best to accom-
plish our mission of healing the sick,
we have to use the reading article
style. People won't read plain testi,
monials."
"4es, sir, thousands admit that had
they not learned of Warmers safe cure
through this clever style they would
still be ailing and still impoverishing
themselves in fees to unsuccessful 'prac-
titioners. 1t would do your soul good
TO read the letters of thanksgiving we
get from mothers grateful for the
perfect success which attends Warmers
safe cure when used for children, and
the surprised qualification with which
men and women of older years and i'm
paired vigor, testify to the youthful
feelings restored to them by the same
means
"Are these good effects permanent
"Of all the cases of kidney, liver,
urinary and female diseases We have
cured, not two per cent. of them re-
port return of their disorders. Who
else can show such record p
"What is the secret of Warmers safe
cure permanently reaching so many
serious dlsorders?'
81 will explain by an illustration
The little town ofPlymouth, Pa, has
been plague-stricken for several months
because its water supply was carelessly
poisoned. The kidneys and liver are
the sources OF physical well-being. Ii
polluted by disease, all the blood be
comes poisoned and every organ is af
fected and Mts great danger threat
ems egery one, soho me9IectS to trea
hs"'SeT promptly. l was nearly deat