Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1885-07-09

Sentinel
Judge" said a young lawyer to a
very successful senior, ''tell me the
secret of your uniform success at the
bar"
"Ah, young man, that secret is life
study. but will give it to you on con-
oltlon that you pay all nay bills during
this session of court"
agreed, sir" said the junior.
Evidence. indisputsble evidences"
At the end of the month the Judge
reminded the young man Of his prom
Use,
II recall no such promise"
'.Ah, but you made it"
Your evidence, please?'
And the judge, not having any wit
nesses, lost a case for once!
The man who can produce il disput-
able evidence wins puslic favor. I had
an Interview yesterday with the most
successful of American advertisers
whose advertising ismost successful be-
cause always backed by evidence.
What style3 OF advertising do you
use. | as1ed 81. H. Warner, ESQ.
Dbl !, reading matter and para
graphs Of testimonials"
.'Have you many testimonials"
In ar3wer he showed me- a large cab
met chock full. "We have enough to
I'LL Boston, New York, Chicago, st. Louis
an, Philadelphia morning papers,
'Do you publish many of them?"
'Not 1.-THE. Wonderful as are those
we do publish, we have thousands like
them which we cannot use. why not"
Let me tell you. Warmers safe cure
has probably been the most successful
medicine for female disorders ever dis
covered. We have testimonials from
ladies OF tie highest rank, but it would
be i-delicate to publish them. Like
wise many statesmen, lawyers, clergy
men, doctors Of worldwide fame have
been cured, but we can only refer to
such persons in the most guarded
terrs, as we do in our reading articles"
.'Are these reading articles success
ful?"
when read they make such an i'm
preston that when the EVIL days of Ill
health draw nigh they are remembered
and Warmers safe cure is used"
mo, sir, it is not necessary now, as
at first, to do such constant and extern
sive advertising, A meritorious medi-
cine sells itself after its merits are
known. We present just evidence
enough to disarm skeptics and to i'm.
press the merits of the remedies upon
new consumers. We feel it to be our
duty to do this. Hence, best to ae-
complish our mission of healing the
sick, we have to use the reading article
style. People won't read plain testl
monials. !"
eyes, sir, thousands admit that had
they not learned of Warmers safe cure
through this clever style they would
still be ailing and still iMpoverishing
themselves in fees to unsuccessful
practitioners 1t would do your soul
good to read the letters of Thanksgiving
we get from mothers grateful for the
perfect success which attends Warmers
safe cure when used for children, and
The surprised qualification with which
men and women of older years and i'm
paired vigor, testify to the youthful
feelings restored to them by the same
means"
''Are these good effects permanent"
"Of all the cases of kidney, liver,
urinary and female diseases we have
cured, not two per cent, of them report
a return of their disorders. Who else
can show such record?"
What is the secret of Warmers safe
cure permanently reaching so many
serious disorders?"
ST will explain by an illustration:
The little town Of Plymouth, Pa, has
been plague-stricken for several months
because its water supply was carelessly
poisoned. The kidneys and liver are
the sources of physical well-being. II
polluted by disease all the blood be-
comes poisoned and every organ is aft
ected and THIS great danger threatens
every one, tvho neglectS to treat himself
promptly. I was nearly dead myself
of extreme kidney disease, but what is
now Warmers safe cure cured me, and
/ know it is the only remedy an the
9COrld that can cure such disorders, for
tried everything else in vain. Cured
by it myself, | bought it and, from
sense Of duty, presented it TO the world.
Only by restoring the kidneys and
liver can disease leave the blood and
the system"
A celebrated sanitarian physician
once said to me. ''The secret of the
wonderful success Of Warmers safe cure
IS that it is sovereign over all kidney,
liver and urinary diseases which prirna-
rily or secondarily make up the major
lty OF human ailments. Like all great
discoveries it is remarF ABLY simple"
The house Of II. II Warner & Co.
stands deservedly high in Rochester,
and it is certainly matter of congrat-
ulation that merit has been recogni zed
all over the world, and that this succ-
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