Delaware gazette and state journal. (Wilmington, Del.) 1883-1902, 1885-07-16
aganamaker's.
PHILADELPHIA, July 10, 1855.

iNiiNii ootSSiio uSohi
Those neat sateens Those
pretty sateens Those won
derful sateens Unique
sateens They've come
They've come !! The little
figures of cream and gold on
navy-blue and myrtle and
brown and plum.
For weeks we haven't dared
to print the word. We've
had sateens and French
sateens; but the printings
Sateens are nothing. The
printing is everything. Why,
every merchant in town has
French sateens; but the town
is waiting for the tiny figures
of cream and gold on navy
blue and myrtle and brown
and plum.
With nothing but samples
to show we've sold ahead.
We're ready now to deliver.
But notice you who have
bought. Not all the sateens
that are coming have come;
not more than half. The
other half are due in a day or
two. To show you whether
yours are here, we print the
colors above.
French hne-cotton sateens
have had a curious history.
They were gay at frst-six
years ago they began. Next
year they were gayer than
gay. Audacious color-printing
never went to greater length,
There were beetles and but
terllies, tadpoles and turtles,
Holsters and birds, on your
dresses. Since that they have
quoted down. All through
the fashion writer's have
praised them; praised most
the most outlandish print
ings. All through we
have ventured to doubt the
reality of the extravagant
taste that was taken forgranted
by the makers Of French
sateens and prophets of fash
ion. We bought profusely Of
styles, but sparingly of guam
titles. We ordered styles of
our own, quieter styles. The
fashion-authorities were all
against us. The merchants
were all against us of course
their stocks we're against
us. BHf aoe hut tie MaieS.
Even now, when makers and
merchants alike have come to
quieter styles, we have found
a way to soften their simplest
effects, by tints of cream and
gold instead OF clearer, brighter.
sharper stronger, white. Ana
he M0icS are a1M as still.
We've said before that no
body else has any Of these
tiny-tlgure, cream and gold
Inquire on navy-blue and myr-
tie and brown and plum,
sateens. We invented them,
ordered the makers to make
them for us exclusively. We
supposed not a yard of them
would reach another merchant.
We were nearly right. A
single exception has come to
our knowledge. One merchant
had lately two or three of our
styles. He may have bought
them of us indirectly
We've taken some pains to
correct mis-spelling the name
-sateens is right. Some spell
it satines and some satteens.
The dictionaries we're made
before the cotton fabric. They
define sateen as a satin-like
wooden stuff-those that have
the word at all. They are
partly right. dictionaries
are apt to be only partly right
as to technical words. The
dictionary-makers were rash.
They were rash in defining
velveteen as well as sateen,
hey say it is a cotton velvet.
But what if somebody
makes a wooden velveteen
next year, as the French have
made a cotton sateen? The
dlctionary-makers were rash.
They needn't have put a limit
OF either cotton or wool in the
definitions.
These pretty,unique sateens
belong to extravagant dress;
but they'll make as busy a
counter as seersuckers, ging-
hams at halfvalue, tennis
stripes at less than half, ba-
tlstes and lawns at three
quarters.
Sateens are 37H cents a
yard.