Seattle daily post-intelligencer. [volume] (Seattle, W.T. [Wash.]) 1881-1888, 1885-01-17
some nss,sss. rHousmrs.

Moved by its depleted advertising
solumns the Tacoma ksdgsr tails 10 its
home patrons in the manner following ;
A little rafiectlsn would make the man
ashamed of himself who complains that
''tinas are too hard 30 advertise my
business" The individuals VITO think
thus are standing In their swn light,
and are RailIy Of suicidal rolicy, ut
whisIb, " carefully weighed, their own
sslnahnsss would stand aRhsst. These
men seldom think that II live, new-y
local champion Of a growing city Is
necessarily to the existence sf n place, IL
nlnai live. and live by patronage. WHEN
financial stress or the evils Of hard
tines come TO place, which forsooth
II mtiaf DO with more or less frequency,
she merchant or manufacturer, wen IL
DO has NOS prepared for lie visitation,
can net himself ta work to outta.l eX
pansaa, 30 reduce his stock. 20 discharge
employees OF reduce their salaries. and
by various devices he is enabled To-
weather the storm and sustain his
credit. Among some Of the OUTLAWS to
ba fcolishly reduced or econJmixed IL
TINT NJ advertising. BY this course. be
would seem 10 proclaim that he has
gone otis of business. or 10 eudeavorinR
10 olass out that be has no new stock
IN route, aud Ia. only when his disgust
will afford him leisure, disposins OF the
salvage ends. the old patterns, the dam
aeed goods and rag-tAg and frayed euds
Renenslly OF q once prosperous store.
He ieilyes this suppression on the com.
maniiy. beeause the fret foolhardy At
taInps towards economy VAS q murder
COS blos a. bis ovn city, his own bnsl.
nsss, bf striking AZ his newspspr.
Let - Investigate this "a little closer
By asking chat u the test among the
fsw agencies for bnildAnR Up q CITY
What ,iniFfur can % truthfuily and IA,
vornhly reflect The nultifarious interests
Of q rsu place And the answer will
Be, tegi itaify neWspAper. Look az II this
gay Alapaose ynu lay down e ~oey Of
The Ltsssr IN some place abroad. IL
f,ills ~ pkzncs andsr the observation Of
aosae lhne Who 10 ~ hing o nev home.
He may 81 may not have b. ard Of Taco.
ma, Aslt lie spirst % Inquiry IL npo1
hsni. He observes large eight-colnmu
daily. with bar daily and nightly Associ.
Ase1 Press rep0rta ha asa4 asyaral col.
aainsof live iocai information, he reads
sewefht oplumes likewise Of tsxsely sci
toriai a3st1er. and scAne q sue sans time
the varigns esHinssses FfgTewfnied % iss
aessrtis1nR columns. lmmudissoly ia,
coma bus forced itself into thai mAnss
esteem, He cannot help 10. The M Ne.
pager. By hls mefelv Elar,ctne over its
paeta. has convinced aim thai Tacoma,
with 700 inhasitante. rejects mere
pfoapeiisy and closer promise than many
eitiss around him q the east OF Ia the
vssl az IL 600 people. Ne dots not stop
10 fvhsct that pefhApa the newspaper
bsfurs laina Il ahead % the town 10 en-
terrFtse--that lie eonssnsa, make up ana
kenefki appearance are In advance Of
Ice passoas and their diserstnsd enter.
prices. II this Be the oAms sssh one In
dividual, thea more can be laid, when
th8 ionrnAl Ia question makes IN daily
foutds smone The hnndFvds Of restless,
dis0snisnssa home ssskeia ail over the
land. Gan O. does ans other agency OF
tnstfunentaiity effect - much II 10
8 tfite cid nasu,m, Shou ne a mans
likrrv. ard I wsll tell 700 the mans
shAi eclisr," and Ia shia aga Of tnsrpass.s
tnss u essss ana sdnoated perception IL
r. well socspss a Axton VITO the nasxssa,
she's ln< TIE Ne sspsp~ss OF cisy. and
] eiAi tell yeu what Ala d 10 = city Vi IA
In spite Of these pAieat. self evident
facts there will be found sane 20 nn-
natural IN their methods 81 hG~iness ~
90. 81 the frsa arrival OF ansne.sl de-.
prseion, attach thsiF ossa triad, blight
the soaFise Of The prosperity tk.y on<-
knaw. and VITO do their uneonNcsoas M.
moti 10 hiiebt I'll future prosperity ~
ertpgisnil sheir newspaper in talling 10
ADVERTISE. Yea. the newspaper Ia ex-
psstsd 90 cantinna as Enissaon, 10 wogk
nishs and day, In seRzon and aal Of
ssaaen. ia aiding the Hpbn,ltiina ~
each snteFpFtains pEeieea wh,nh tenes %
The efowlh af tts Adopted city. ItSs san.
poaec 10 be arrayed Al all times IL ~a.r
psint, 30 sasaEely defend Il against "a :
sllzhRszs szrpuiss loo. ske nlrEVsa ina
endA 81: she ko@site shissseF almost
daallA unliks the naefehsai, be eannot
eursan silrsnsns. be has nc Frsnarniess
little iealls to sbas 90 kia lssu< esua,a
oe Ftsienssa hsa tsleaFsphic 2 fsarts 9 -
NE sanat IN tad ~ ia sroosA times
bic rapNs maas ee pAld taF, hls Fssss
mast os ieH, and saFa shsfs be viii In
hls dtsmAs. be can discsspef no piaee
whsHt fhe had Of rxlExnashmsnt asa
seonesny has nos Of nseeasitJ alsraay
iefs tss iupssnt. SapyosN. tlsea. tAss
mAnf shslald dsen the ''tiahss 10 hara
fas ssfsestssinE,s shat b tlap Tsahiisers
- cot TAeFe Is bet ane i~osaras, Il
weaA1 Ne paisful 10 kss Fxida 20 resort
70 4. md a wunid b skili masa aisas-
tfes4 90 tAs ests. enilt 20 tn errat
Desssafs ~ seNspapsF aalaxnaaaa. IA
eeeiG ~ semp<ilsd - sbissasssie tes
sisr 81 his rapsx, ~ ~ smrtail iss pra.
pesuens ht1t Ne tsa2eFs ifhsz.aa. ~ rar.
Ma no have eess I'D 90 iH,sssAzsss ~.