The Cecil Whig., 1885-07-04
PLAGUE-STRICKEN PLYMOUTH!

to Personal Perils.
tinei
Judge" said young lawyer to very
successful senior, 'tell me the secret of
your uniform success at the bar"
"Ah, young man, that secret is a life
study, but | will give it to you on condi-
tion that you pay all my bills during this
session of court"
agreed, SIR" said the junior.
evidence, indisputable evidence
At the end Of the mouth the judge re-
minded the young man of his promise.
81 recall no such promise"
"Ah, but you made it,
"Your evidence, please ="
And the judge, not having any wit
nesses. lost a case for once
The man who can produce indispu table
evidence wins public favor. had an in
terview yesterday with the most success.
tuI of American advertisers, whose ad-
Vel tising is most successful because al
ways backed by evidence.
What styles of advertising do you
use p asked H. II. Warner, ESD
"Display, reading matter and para
graphs of testimonials
Have you many testimonials"
In answer he showed me a large cabi-
net chock-iull. "We have enough to fill
Boston. New York, Chicago, St. Louis
and Philadelphia morning papers,
.''Do you publish many of them?
IN 1t tithe. Wonderful as are those
we do publish, we have thousands like
them which we cannot use. Why not p
Let me t. II you. Warmers safe cure
has probably been the most successful
| medicine tor female disorders ever dis
covered. We have testimonials from
ladies of the highest rank, but it would
be indelicate to publish them. Likewise
many statesmen, lawyers, clergymen,
doctors of worldwide fame have been
cured, but we can ouly refer to such per-
sons in the most guarded terms, as we
do in our reading articles"
Are these reading articles successful"
"When read they make such an i'm
preston that when the evil days of ill
health draw nigh they are remembered,
and Warmers safe cure is used"
"No, sir, it is not necessary now, as at
first, to do such constant and extensive
advertising. A meritorious medicine
sells itself after its merits are known.
We present Just evidence enough to dis
arm skeptics and to impress the merits
OF the remedies upon new customers. We
feel it to be our duty to do this. Hence,
best to accomplish our mission of healing
the sick, we have to use the reading
article style. People won't read plain
testimonials.
"Ies, sir, thousands admit that had
they not learned of Warmers safe cure
through this clever styl they would still
be ailn. and still impoverishing th' m
selves in fees to unsuccessful 'practition-
ers.' 1t would do your soul good to read
the letters of Thanksgiving we get from
mothers grateful tor the perfect success
which attends Warmers safe cure when
used for children, and tue surprised graf
I iiication with which men and women of
older years and impaired vigor, testify to
the youthful feelings restored to them
by the same means"
"Are these good effects permanent 2"
"Of all the cases of kidney. liver, uri-
not two per cent. of them report a return
of their disorders. Who else can show
such record ?"
"What is the secret Of Warmers safe
cure permanently reaching so many serl-
GUS disorders ?''
Il will explain by an illustration: The
little town of Plymouth, Pa, has been
plague-strickcn for several months be-
cause it's water supply was carelessly
poisoned. The kidneys and liver are the
sources of physical well-being II pol
luted by disease, all the blood becomes
poisoned and every organ is affected and
Mis great danger Mreatens ecery one, cho
neglecks to treat AimseT promptly. was
nearly dead myself of extreme kidney
disease, but what is now Warmers safe
cure cured me, ald | know it is the only
remedy III the rorld Mn can curs such dis
orders, for tried everything else in vain
Cured by it myself, bought it and, from
a Sense Of duty, presented it 80 the world.
Only 10y restoring the kidneys and liver
can disease leave the blood and the sss-
tem."
a celebrated sanitaran physician once
said to me: "The secret of the won ler-
ful success of Warmers safe cure is that
it is sovereign over all kidney, liver and
urinary diseases, which primarily OF sec
ondariy make up the majority of human
ailments Like all great disc c,veri"s it is
remaI kably simple"
The house of II. H. Warner & Co.
stands deservedIy high i'll Rochester, and
it is certainly matter of consratulation
that merit has been recognized all over
the world, and that this success has been
unqualiiiedly deserved.
Pen PoINr.
The Guaranteed Black Silks at Cooper &
Conard's Philadelphia, insure the wearer
against the possibility of loss.
One of General Grants "Reminiscences.
Froa the Boston Herald.
General Grant said that when the IA
nous Peace Commission called on him
and President Lincoln, in Virginia, he
saw Alexander II. Stephens for the iiist
time. Iiehad heard much of the southern