The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1885-04-03
GENERAL REMARKS.

Accompanying this article will be
found the complete list of the one
hundred premiums to be given away al
our first Annual Distribution the date OF
which has been fixed for April 9th-one
week from next Thursday. In refer
ing our readers to this list of useful and
valuable articles, which aggregate, at
list prices, something over 5000, we
desire to offer some few explanations
which Will very probably cover most of
the ground suggested in the many in
quiries received at the office relating to
the premiums and our MODE of dis
tribution.
AS we stated in our first announce
ment to the public regarding
the Premium Distribution, THE
HERALD wishes to accomplish two
ends, either one OF which, if real
lied, will afford sufficient benefit to
justify the means employed. First, it
is our desire To render the Distribution
of Premiums an effective means of ad-
vertising the vast improvements in.
augurated by THE HERALD, and which
constitute it in every respect, The
Peoples Paper" Second. besides the
qualification which the publishers will
experience in making so many homes
happy with the magnificent presents
below enumerated, THE HERALD expects
to realize more substantial benefits,
which will be in the securing of ad-
ance subscriptions and the abOlishing
of agencies, with their attendant COM
missions-which heretofore have alb
sorbed considerable of the profits with
out fully accomplishing the object
sought for Some have said: "Why
doesn't THE, HERALD reduce the price
of subscription, instead of giving away
so much ?" The answer to
this is, that no matter what
would be fixed as the price of subscrip-
ton there would still be the attending
in, getting some subscribers
to keep their subscription paid up in
advance, a condition necessary TO the
successful maintenance OF any newspa-
per. There would still be the necessity for,
agents, and collectors, and there would
still exist that same feeling of injured
dignity where q subscribers paper is
stopped at the expiration of the term
which his last payment covered.
Others have expressed the opinion that
The HERALD could have given better
to subscribers had it pro-
rated the $4,000 SO that every sub
;criber would have received little
This we do not believe. 1t
s human nature to prefer to take a
chance of getting something considera-
Die, rather than the surety of very
title; that is where there is nothing at |
take. as in the present case; for those |
who are not fortunate !
enough TO get the piano or some other !
premium will still receive their paper for |
he year and we do not expect that any |
Who does not think it worth the sub |
preferable when the fact |
IS 5000 numbers are issued every
holder of five chances has relatively |
me chance in ten to draw one of the |
hundred Premiums; and even should |
he number of tickets issued reach TO- |
90 there would still be one chance in 7
wenty for the Daily subscriber and a |
orrespondingly good chance to sub
cr1bers to the other issues But the
icket holders, and those contemplating I
citing tickets, can comfort themselves
N standing a much better chauce than
S exhibited in the last given figures, as
While most of the city subscribers have
ecured their chances, there are still
reat number residing in the
ountry who have not obtained
heir chances :. not having. paid
heir subscription a year in advance, !
nd it is on this basis only that we have
ssued tickets or chances. Of course we
annot tell to a certainty just how
lany may yet apply fer tickets, but as
here are only a few days reInainingI
efore the Premium books close our &
stimate can be pretty accurately T
lade. = - : L
In regard to the manner of distribu-
ng the Premiums, werefer our readers
} our hand book, copies of which may
e obtained at this Office by those who
ave not read the explanations as given
mere and also through the columns OF Il
he HERALD on one or two occasions.
he wheel in which the tickets will be
eposited and from which the
lcky numbers will be drawn /.
lay be seen in front OF the
tudebaker Branch House, south off,
/. NJ. l., where also is the magnificentI
ladstone Dog Cart, which stands NUM- (
er three on the premium list. The1
remium Distribution will take place at
O'Clock on the afternoon of the 9th, int
ne Salt Lake Theatre, and all sub /
,ribers,, holding numbers, can obtain.
omission tickets by applying at The
TERALD business Office. None will be
flowed admission without tickets. L