The San Antonio light. (San Antonio, Tex.) 1883-1886, 1885-03-11

is more truth than poetry In the SEN
ence, at is not rank nor wealth, but
get-up-and-get which makes us great"
and the city that "claims the EARTH"
will succeed in the face OF difficulties.
EVERY business man should reeog-
nize the necessity for advertising" says
the Huntsville Item, "but many do not
devote the attention TO this branch OF
business that they should. The people
like TO read advertisements. for they
contain, or should contain, formation
that is wanted and required. An adver-
tisement is an open letter from the deal
err to his patrons. II Is an invitation TO
every reader of the paper to pay WISH
to the advertisers place OF business
What the dealer wants Is to specify
something that will bring in the custom
ers. Tell the people Of Your new goods
and don't be afraid to name prices. Give
'em a little explanation Of the quality
and STYLES, just exactly Ms you'd talk 1t
over the counter, and put AS much earn
estness and Truth into it as you can.
Don't advertise great reduction when
won't stand investigation. People re-
member prices painfully well. And don't
advertise on crossroads and signboards.
but patronize legitimate newspaper
The latter plan will cost more, but 1t
will pay you better in various different
ways in the long run"
DISCUSSING President Cleveland's
Cabinet. the Cincinnati Times star
says: Geographically, the Cabinet
will be regarded as unique and remarka-
Bile. The South has three Representa-
tives, New York two, and all the rest of
the country two. The West gets one
Cabinet place, and this is held by Mr.
Villas, OF the Republican state OF wis
oonsn. a Republican state OF New
England furnishes the Secretary OF war
Indiana, the home OF the Nice-Presi-
dent, and the only Western state that
chose Democratic electors, is curiously
overlooked. Little Delaware, of no Inn
portance politically, holds the chiei
post in the Cabinet. The central forces
OF political power are the Treasury and
Postoillce Departments. 1t seems clear
that the appointments to these places
were well considered by Mr.. Cleveland.
Neither Mr.. Manning nor Mr.. Villas Ia
ambitious for higher honers. At least,
neither has reasonable expectation Of
lofter preferment. Therefore, the
Chief Executive will have these Depart
ments well in hand. Considered with
reference to the great questions OF poll
cy now before the public, the new Csbi-
net is peculiarly heterogeneous. Mono
metalism, bimetalism, protection, Tree
trade, "strict" construction and "loosc'
construction, are all represented. MIR
Garland is n genuine Federalist; Mr.
Bayard is the extreme opposite. Mr.
Garland is bimefalist; Mr.. Bayard 1
"gold-bug." Mr.. Manning is protec
zionist; MIR. Villas u free trader. Mr.
Lamar, Mr.. Manning and MIR. Bayarc
are thorough partisans; Mr.. Garland ant
Mr.. Villas are liberal. TO say that the
character of his Cabinet illustrates Mr.
Cleveland's principles and indicates hi
policy would be saying that Mr.. Cleve
land has all sorts OF principles and vii
endeavor to enforce Il hotchpotch policy
1t is just to believe, however, that III
looks principally TO their business quail
ificatons and aptitude for practical af
fairs. Taking him at his word, Presi
dent Cleveland will give the country
business administration, with verl
little policy in it. The best that thu
country can wish him is that his pur
pose may not be bailled by the politi
clans"