Sword and shield., 1885-07-04
PLAGUE STRICKEN PLYMOUTH.
DOES i SIMILAR D1NGER THREA-
TEN EFEY0NE or Us.
How PUBLIC ATTENTION rs DIRECTED
TO PERSONAL PERILs.

Judge" said young lawyer to
a very successful senior, "tell me
the secret of your uniform success at
the bar"
"Ah, young man, that secret is a
life study, but | will give it to you
on condition that you pay all
my bills during this session Of
court"
agreed sir, said the junior.
Evidence, indisputable evil
dence."
At the end Of the month the judge
reminded the young man ofhis prom
Use.
Il recall no such promise.
"Ah, but you made it"
"Your evidence, please =
And the Judge, not having any
witness, lost a case for once.
The man who can produce mdis-
putable evidence wins public favor.
| had an interview yesterday with
the most successful of American
advertisers, whose advertising is most
successful because always backed by
evidence.
"What styles of ADVERTISING do
you use z. asked II. II. Warner,
Esq.
Display reading matter and par
agraphs Of testimonials"
"iave you testimonials Z"
In answer he showed me 4 large
cabinet chock full. "We have
enough to fill Boston, New York,
Chicago, st. Louis and Philadelphia
morning papers.
''Do you publish many Of them 2
''Not tithe. Wonderful as are
those We do publish, We have thous-
ands like them which We can not
use. Why mott Let me tell you.
Warmers safe cure has probably been
the most successful medicine for fe-
male disorders ever discovered. We
have testimonials from ladies Of the
highest rank, but it would be indel-
icate to publish them. Likewise
many statesmen, lawyers, clergymen,
doctors Of worldwide fame have been
cured, but we can only refer to
such persons i'll the most guarded
terms, as we do in Our reading arti-
cles. :
"Are these reading articles sue
cessful =
"When read they make such an
impression that when the evil days
Of ilI9fealth draw nigh they are re-
membered, and Warmers safe cure il
used.
NO, sir, it is not necessary now,
as at first, TO do such constant and
extensive advertising. A merito-
rious medicine sells itself after its
merits are known. We present just
evidence enough to disarm skeptics
and to impress tie merits of the
remedies upon new consumers. We
feel it to be our duty to do this.
Hence, best to accomplish our mis-
sion of healing the sick, we have to
use the reading-article style. Peo-
pie won't read plain testimonials.
"Yes, sir, thousands admit that
had they not learned Of Warmers safe
cure through this clever style they
would still be ailing and still impoy-
erishing themselves in fees to un-
successful practitioners 1t would
do your soul good to read the letters
of thanksgiving we get from mothers
grateful for the perfect success
which attends Warmers safe cure
when used for children, and the sur
prised qualification with which men
and women Of older years and i'm
paired vigor, testify to the youthful
restored to them by the same
means.
care these good effects perma-
nent p
"Of all the cases of kidney, liver,
urinary and female diseases We have
cured, not two per cent. Of them re-
port a return OF thelr disorders. |
Who else can show such a rec
ord 2"
"What is the secret Of Warmers |
jafe cure permanently reaching so
many serious disorders p
81 will explain by an illustration:
rhe little town of Plymouth, Pa,
las been plague-stricken for several
months because its water supply was
carcely poisoned. The kidneys and
iver are the sources ofphysical we'll
'eing. If polluted by disease, all
he blood becomes poisoned and
very organ is affected and this great
1ae0er threatens Everyone, Wh0 neg