National Republican., 1885-07-01
p1AouE-srn1c11EN PLYMOUTH.
Does n Similar Danger Threaten Every
One OF Us ?-How Public Attention Is
Directed to Personal Perils.

DOCS Siiniihf DhnEer lhrchten tNery
One of Us ?-How Public Attention Is
Directed to Personal PerIls.
Rochester (N. W Correspondence indianapolis
Sentinel.
"Judgo," said young lawyer 20 very
successful senior ''tell me the secret of your
uniform success at the barr
"Ah, young man, that secret is life
study, but I will give 1t to you on condition
that you pay all my bills during this session
Of court.n
"Agreed, sirn said the Junior.
"Eyidcnce, indisputable evidence.n
At the end OF the month the Judge re-
minded the young man Of his promise.
81 recall no such promlse.n
"Ah, but you made It,"
"Your evidence, please W
And the Judge, not having any witnesses,
lost a case for once.
The man who can produce indisputablo
evidence wins public favor. had an inter
view yesterday with the most successful
Of American advertisers, whose advertising
is most successful because always backed
by evidence.
'"What styles of advertising do you use ?"
asked II. II. Warner, esq.
'Display, reading matter, and paragraphs
OF testimonials
"IIave you many testimonials ~
In answer he showed me large cabinet
chock full. eve have enough to I'll Bos-
ton, New York, Chicago, st, Louis, and
Philadelphia morning papers"
"Do you publish many OF them ~
mot q 1.-THE. Wonderfula as are those we
do publish we have thousands like them
which we cannot use. why notP Let me
tell you. Warmers safe cure has probably
been the most successful medicine for
female disorders ever discovered. We have
la -
| but IL would be indelicate to publish them.
| Likewise many statesmen, lawyers, clergy
men, doctors OF worldwide fame have been
| cured, but we can only refer TO such per-
sons In the most guarded terms, as we do In
our reading articles.n
| "Are these reading articles successful ~
| "When read they make such an impress
sion that when the evil days Of III health
draw nigh they are remembered, and War
ners safe cure is used"
| "No, sir, II is not necessary now, as at
| first, to do such constant and extensive adj
vertising. A meritorious medicine sells IT.
self after its merits are known. We pre-
sent just evidence enough to disarm skep-
ties and to impress the merits of the reme-
dies upon new consumers. We feel 1t to
be our duty to do this. Hence, best to ac-
complish our mission of healing the sick,
we have to use the reading article style.
People won't read plain testimonials"
| "Yes, sir, thousands admit that had they
not learned of Warmers safe cure through
this clever style they would still be ailing
and still impoverishing themselves in fees
to unsuccessful practitioners 1t would
do your soul good to read the letters of
thanksgiving we get from mothers grateful
for the perfect success which attends War
ner's safe cure when used for children, and
the surprised qualification with which men
and women Of older years and impaired
vigor testify to the youthful feelings re-
stored to them by the same means.n
care these good effects permanentr
"Of all the cases of kidney, liver, urinary,
and female diseases we have cured not
per cent. Of them report return of their
disorders. Who else can show such q
record ~
'sWhat is the secret of Warmers safe cure
permanently reaching so many serious dis
ordersYn
~ will explain by an illustration The
little town Of Plymouth, Pa, has beer
plague-stricken for several months because
its water supply was carelessly poisoned
The kidneys and liver are the sources o
physical well-being If polluted by dis
ease, all the blood becomes poisoned ant
every organ is affected, and this great dan
ger threatens erery one who neglects TO tred
himself promptly l was nearly dead my
self of extreme kidney disease, but what Il
now Warmers safe cure cured me, and
know 1t is the only remedy IN The p0rid TIA
can cure such disorders, for l tried every
thing else in vain Cured by 1t myself,
bought 1t and from sense of duty, pre-
sented It to the world Only by restoring
the kidneys and liver can disease leave tn,
blood and the system.n
A celebrated sanitarian physician one,
said to me, "The secret of the wonderful
success of Warmers safe cure is that 1t 4
sovereign over all kidney, liver, and uri
nary diseases, which primarily or sec
ondarly make up the majority of humal
ailments. Like all great discoveries it
remarkably simple.n
The house of II. II. Warner ,S Co. stand
deservedly high in Rochester, and 1t is Gel
! tainly matter Of congratulation that meri
has been recognized all over the world, AM
that this success has been unqualilledly dt
served. Pen PoINT.