St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1885-02-28
ADVERTISE YOUR BUSINESS.

bll! charged Tor advertising MS
business and goods. He realizes
money thrown into the columns of
a newspaper as well invested. and
expects and receives a larger in
crease of public patronage than his |
who says. "Well. people
know I am merchandising, and if
they want my goods they'll come
and buy without an advertisement.
The press is the mouth-piece of
the merchants, through which they
must make known what they have,
and for what they will sell; other
wise buyers must need inquire at
store after store for articles they
wish, when proper advertising
would direct them to the exact
places for their purchases. A live,
wileawake merchant appreciates
the printer and deals largely with
him; the people admire the princ;-
pie of the merchant and give him
cash for his goods-hence the adj
vertising merchant who will con-
tent himself with quick sales and
small, cash prices, is the most for
tunate man, and the one in the end
to gain the greatest wealth.
The great Snowman, P. T. Bar
mum, says he owes his wealth en-
tirely to his prodigious liberality in
advertising; and the mammoth
clothing house of Wannamaker, in
Phila6 elpllia, attests the same, as
do also the great advertisers of st.
jacobs OLA. Vogeler & Son
and of Browns Irou Bitters-
Brown Bros, of Baltimore, Nd,
and indeed oil other large estab-
lishments that once started in small
places, with little capital. that have
mounted high in reputation and
grown in wealth, claim that they
achieved their present renown main
ly through the columns of the press.
The man who is too mean to ad-
vertise his business is usually too
stingy to sell his goods reasonably
to his customers, and deserves to
do a slow, Improbable business.
1t is credit to any town to have
a paper published in it. and the
merchants and people generally
ought to appreciate it enough to
favor it and show an interest in it.
Country gentlemen would then
find pleasure in subscribing for it,
in order to keep posted in the par
ish items and advertising columns.
There is no reason why st. Tam
manv and Washington parishes can
not have as sprightly a sheet as any
of their sister parishes. The editor
Of the FARMER is an energetic, in
defatigable gentleman, and one OF
much newspaper experience and
ability; but without the liberal CO.
operation Of the people, lie is as
helpless as an infant. 1t would be
well to try friend K, sud undoubt-
eddy woull he fulfill the wishes Of
the people. in giving them as good
a newspaper as is published in any
other town of Louisiana.
An amusing fable is related by a
Northern paper, from which every
merchant will be able to draw the
moral:
Once upon a time a donkey fell
into a deep hole, and, after nearly
starving, caught sight of a passing
fox, and implored the stranger to
help him out.
81 am too small to aid" said the
fox, "but I will give you some good
advice. Only a few rods away is q
big, strong elephant. Call to him
and he viii! get you out in a jiffy.
When the fox had gone, the don.
key thus reasoned to himself: 81
am very weak for want of nourish.
ment. Every move I make is JUS,
so much additional loss of strength
If I raise my voice to call the ele.
phant. I shall be weaker yet. No
I will not waste my substance thai
way. It is the duty of the elephan,
to come without calling" So The
donkey settled himself back and
eventually starved to death.
Long afterwards the fox, on pass
ing the hole, saw within it q whiten