Morning journal and courier. [volume] (New Haven [Conn.]) 1848-1894, 1885-02-14
MEMS
A D A MS
Dry Goods Store. ,!' e:

DV 0OOuS OlOI6.
When you see anything advertised by any
body as Especial bargain for one day only, ,
or anything of that kind, it would be as well
to step into our store and find out what you
can do with us. We do not intend to let
anybody undersell us, even for one day, on
anything that we have for sale.
But we do not wait to follow anybody's lead
in the matter of bargains Now for one reason
and now for another we make something far
cheaper than any one else around is selling it
at. For instance, we are selling to-day full
weight, fine quality, ga Ladies' Cloth, that
used to be 81 25 and that has been lately the
regular dollar cloth, at 80 cents, and as it
comes under our discount arrangement, the
10 per cent brings it down to 12s. net.
But perhaps the strangest thing we are do
ing is letting lot of Ga Plaid Flannel Dress
Goods go at $1.15, with Is per cent. dis
count, making them cost the customer just
81 cents'net You won't understand how
cheap this really is unless you examine the
goods.
About the best selling dry goods just now
are the Cotton Wash Fabrics, Ginghams,
Chambrays, Seersuckers, Cambrics and SO
on. We can show you a very good variety
of them.
This week we are going to sell a lot of very
pretty double faced Cambrics at cents. If
you compare them with other goods called
by the same name that have been selling in
town lately at SC, Sc, and Zoe you will won
der why we don't ask at least 12c for ours.
We shall also have a good line of Indigo
Blue (fast color) Goods in Calico, in wide
Cambrics and in Ginghams. The last named
are very desirable and not very common.
1t isn't very like summer weather yet, but
Summer Silks seem to be in great demand.
Well, the prices enough to account for
that Think of getting dress pattern of 20
yards of Silk for $3.50, very pretty goods
too. We have some we will sell at even less
than that say 35c yard. But those We
would say most about are the 3715 cent, the
45c and the SOC goods. They are marvellous
value at the prices.
We said last week we would sell out a
quantity of Laces at a discount of fifty per
cent. There are still some of them for sale
fine Spanish, Oriental, Guipure and other
Laces-blaek, white and cream colored.
Now, sshalf price" is a kind of parrot cry in
advertisements, that very often does not
mean anything, but just that the advertiser
wishes to say his wares are cheap. That Is
not the way we use the words in this case.
We mean it simply, literally and truly. The
goods are there marked just as you have
seen them any time lately, and if you buy
any of them ONE HALF will be taken off the
check.
We had to smile when we found that the
great "dollar white shirts for 75o" advertised
ately, were "knocked higher than a kite,
not by any special bargain that we were Civ
ing, but by our regular Use shirt. Now,
however, we are going to do even better than
that. We have made arrangements to make
an improvement on III regular dollar shirt
to put little more fine work omit. Wehave
few dozens of our present dollar shirt
which we would not like to mix in with the
new one when it comes. So to prevent con
fusion and to get them out of the way W.
shall sell what is left at roc. Now this is 1
REAL DOLLAR SHIRT, and up TO this time TIL
BEST DOLLAR SHIRT in town, that we are go
ing to sell at zoe. ANY of the numerou
users of it will at once recognize it. 1t ha
been called the ''Unrivaled" or No. 6Sox
Our new dollar shirt, when it comes, vii
have another name or number. We CIV
them names so that customer may remem
ber what to ask for when he comes again