The Emporia weekly news. [volume] (Emporia, Kan.) 1881-1889, 1885-05-28
HOME TRADE.

The Leavenworth Times has an article
headed "Patronize Home Trade" which
contains a very large amount of good
solid sense. We herewith produce it,
simply adding that the business men
themselves should also be careful to
"patronize home trade" and feel assured
that one of the greatest instIgators of
home trade is the home newspaper. II is
always laboring to build up the home
town, bring in more people and thereby
increase the trade enjoyed by the home
merchants. It is often remarked that
there are numerous merchants in
many cities, who seem to delight in
patronizing foreign ''snide" schemes for
advertising. There may be patent ad-
vertlsing clock that never runs after the
agent, whom nobody ever knew, leaves
town. A great blotting pad trick Of some
willy traveller is unfolded to the suscep-
tlble merchant who quickly loosens his
purse strings for many times the amount
he pays his local paper, not
seeming to think that the paper too goes
into the hotels, aud also as well into the
business houses and the homes through
out the city and county. There are
many of these lodges usually success
fully worked by men Of whom the home
people never have before heard and n0veI
hear of again after the bleeding process
In this connection it might be observed
that the progressive merchant, of which
we are glad to say Emporia has many
examples, knows that every dollar he
puts into his home newspapers by judi
cious advertising, not only brings him
the largest returns for the outlay of any
investment he can make, but also is thai
much encouragement and assistance t.
help the local paper to go on in the worl
of untold good which it is always doing
by its efforts to upbuild and popu.
late the communicative improvements
of which the progressive merchants
more than all others, receive the largest
benefits.
The following are the sensible words
Of the Times on this important N after
OF patronizing all home industries: etc
make a city prosper, and to share your
self in the general prosperity, the true
policy Is to patronize home merchants
and to buy home products. By so doing
you will keep money at home and will
also help TO increase the bushes.
capital of your town, which will in turI
enlarge business and increase the de-
mand for labor. 1t will add population
increase the value of real estate and
build up the town. But go from home
to buy all you consume, and by so doing
you will send the money away TO enrich
other cities at the sacrifice of your own.
To make a city prosper the people
must encourage every home enter
prise of merit. We are all shareIs il
the profits and benefits when We make
home trade prosperous. To revive bust
ness and keep want from your midst i:
to trade at home, and give everybody
employment and business. To think
one can buy cheaper in some other city
than at home is often a great mistake.
There is no reason why your home mer
chants cannot sell as low as merchants
of other cities, If they are properly pat
ronized. Their expenses are less, and
goods do not cost the difference. What
your home trade needs, to compete with
the world and all the cities, is all your
trade to encourage them to buy largely
at the lowest prices and thus save a
large percentage"