The clarion. [volume] (Jackson, Miss.) 1883-1888, 1885-06-10
We clip from a New York paper the fol
lowing strong endorsement Of
The Equitable Life Assurance Society
of New York.


The Equitable Life of this city has be-
come the representative company of Amer
lea. 1t has gained and holds this position
not merely by virtue of its magnitude and
unparalleled success, but equally by force
Of the matchless spirit OF enterprise and
progress its management has displayed in
developing the benehcent principles and
practice of life insurance and in dispensing
its blessings throughout America, Europe
and Australia. In its sphere and speciality,
life insurance, it has always taken the
lead and kept it, both at home and abroad.
Other companies have followed il closely,
but il firmly maintains its foremost position
as the representative life institution of this
continent.
The Equitable Life is pre-eminently
cosmopolitan its business is on the largest
scale, extending TO all the healthy and
civilized parts Of the world, and its methods
are above all others best calculated to meet
the wants and wishes of the people
When the student or seeker Of life instr
ance is told that the society wrote last
year new insurance to the unprece-
dented amount Of SS4, 81 ,057, which
is S2,747 ,30l more than it wrote in
1888, and $40, 392, 5O7 in excess of
the writing OF any other company in the
world that its income in 1884 was SIS
COS, 4S005, its outstanding insurance on
the LIST of January sos, 400, III, its assets
500, l6l 925.54. and its surplus, on per
cent. basis, sic, 4S3, 617IO, being a gain on
1888 of 81 1867 ,G47 "a, and larger than the
surplus Of any other life company, whether
calculated according to a 4 or Al standard
Of valuation when the reader contemplates
these results, and many others OF similar
character which may be seen in its report,
he naturally asks how and why this COM
pany has gained so great start of its
competitors? We repeat that the cause of
its transcendent progress is to be found in
the fact that its management has been the
most successful Of all in adapting the
theory or science of life insurance to the
actual requirements Of the public.
This practical business-like policy per-
yades the entire system of the Equitable
Life. 1t appears in its avoidance of all
litigation, in its immediate payment of
death claims, and in the incontestability
and liberal terms of its policies. 1t is seen
in its thorough and exhaustive investiga-
ton of risks before accepting them, and in
its steadfast adhesion to that main and
unfailing element of Strength cash
basis. 1t is equally manifest in its readi-
ness to effect and put iuto practice any
genuine reform or safe and beneficial
advance or improvement in the forms,
methods and system of life underwriting.
Whenever it has become apparent that
real advantage could be conferred on the
insured by the adoption of new feature,
it has never hung back or waited for
another company to make the experiment !;
it has always taken the lead. 1t has been
right in every instance, and it has conse-
quently mastered the situation and out
stripped every other company in its world
wide sphere
The immense popularity enjoyed by the
Equitable Life is not founded on promises,
but on performance. Last year it paid to
its policyholders and to the heirs of those
deceased $7,194, 7S7.07, and during the
same period increased its assets by the adj
dition of $5,l31, 343.S4. 1t has since its
organization paid the widows and orphans
and others trusting in its protection the
vast sum OF ISL, 072, 4S6.5S, and this has
been done on the principle that he gives
twice who gives at once.
A policy in the Equitable Life is better
than gold, because it is not only worth the
full amount on its face, but is certain to
yield rich increase in the shape of divi-
dends or return OF surplus. The immense
popularity and success of its tontine and
semi-tontine systems of life insurance,
which have proved so gainful to the in
sured, have either been closely copied or
have aroused the envious and clamorous
opposition of rival companies at home and
abroad until the attention OF the civilized
world has been drawn to the subject, and
the ranks OF the policyholders have been
argumentedby thousands who never before
could be induced to insure. so that the pub
lie advocacy OF its plans and competing
hostility to them have alike served to con-
vince the public of their superior merits
and advantages, and thus to contribute to
the wonderful and unexampled growth and
prosperity of the society.
BARRows & HAYS, agents, Jackson,
Miss
K. P. LAKE, special agent, Grenada,
Miss
JAS HAYS, special agent, Durant, Miss.