The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1885-08-05
pLAGUE-sTRICKEN PLYMOUTH.

Docs a Similar Ds ~ 6. Threaten Everyone
HOW PUBLIC ATTENTION is DIRECTED TO
PERSONAL PERILs.
Rochester ". ~ Correspondence Indianapolis
Sentinel
"Judge," said o young lawyer to a very
successful senior, Tell ME the secret Of your
uniform success ct the bar"
"Ah, young man, that secret is a life study,
but l will give it to you on condition that
you pay all my bills during this session Of
COURT
agreed, sir" said the junior.
evidence, indisputable evidence"
At the end Of the month the judge remind
ed the young man OF his promise.
~ recall no such promise"
"Ah, but you made it"
Your evidence, plenseW
And the judge, not having any witnesses,
lost a case for once!
The man who can produce indisputable
evidence wins public favor. I had an inter-
view yesterday with tho most successful of
American advertisers, whose advertising Is
most successful because always backed by
evidence.
"What styles Of advertising do you user
I asked II. H. Warner, Esq.
Display, reading matter and paragraphs
Of testimonials"
"Have you many testimonialsT
In answer he showed me q large cabinet
chock full. 1--WE have enough to fill Boston,
New York, Chicago, 81. Louis and Philadel-
phia morning papers"
do you publish many Of them7"
mot q 1.-THE. Wonderful as are those we
do publish. we have thousands like them
which We cannot Use. 'Why notg Let ME
tell you. warmers safe cure has probably
beci the most successful medicine for female
disorders ever discovered. We have testimo.
malls from ladies Of the highest rank, but 1t
would be indicate to publish them. Like
wise many statesmen, lawyers, %clergymen,
doctors OF worldwide fame have been cured,
but we can only refer to such persons in the
most guarded terms, as we do in our reading
articles"
"Are these reading articles successfulp
"When read they make such an impression
that when the evil days Of i'll health draw
nigh they are remembered, and Warner'ssafe
cure is used"
"No, sir, it is not Unnecessary now, as at first,
TODD ouch constant and extensive advertising.
A meritorious medicine sells itself after Its
merits arc known We present just evidence
enough TO disarm skeptics and to impress the
merits Of tho remedies Upon new consumers.
We feel it to be our duty to do this Hence,
best to accomplish our mission OF healing the
| sick, we have to use the reading article style.
People won't read plain testimonials"
"Ycs, sir, thousands admit that had they
not learned of Warmers safe cure through
this clever style they would still be ailine
and still impoverishing themselves in fees to
unsuccessful practitioners 1t would do
your soul good to read the letters Of thanks
giving we get from mothers grateful for the
Perfect success which attends Warmers safe
cure when used for children, and the SUR
prised qualification which men and women Of
older years and impaired vigor, testify to the
youthful feelings restored to them by the
same means"
care these good effects permanent~
"Of all the cases of kidney, liver, urinary
and female diseases we have cured, not two
per cent. Of them report a return of their
disorders. Who else can show such a re-
cord!"
"Nhat Is the secret OF Warmers safe cure
permanently reaching so many serious dis
! orders::"
II will explain by an illustration: The
little town of Plymouth, Pa, has been
plague, stricken for several months because
its water supply, was carelessly poisoned:
Tho kidneys and liver are the sources Of
physical well-bcing. If polluted by disease,
all the blood becomes poisoned and every
organ is affected and this great danger
threatens erery one, 1pho ncgiects 10 treat
himself promptly. was nearly dead my
self of extreme kidney disease, but what Is
now Warmers safe cure cured me, and l
know it is the only remedy in The World that
can cure such disorders, for l tried every:
thing else in vain. Cured by it myself, |
bought it and, from q sense of duty, presented
it to the world. Only by restoring. the kid.
neys and liver can disease leave the blood
and the system"
\ celebrated sanitarian physician once
said to me: 1.-THE secret of the wonderful
success of Warmers safe cure is that it is soy.
erign over all kidney, liver and urinary dis
eases, which primarily or secondarily make
up the majority of human ailments. Like all
great discoveries it is remarkably simple"
The house of H. II. Warner g. Co. stands
deservedly high in Rochester, and it is cor
tainly matter Of con9ratulation that merit
has been recognized all over the world, and
that this success has been unqualifiedly de.
served. Pen POINT.