Alma record. (Alma, Mich.) 1878-1928, 1885-08-07
PLAGUE. STRICKEN PLYMOUTH
Does a Similar Danger Threaten
Every one Of UsY
How Public Attention is Directed to Personal
Perils

lis Seutlnel.
Judge" said young lawyer TO a very sue
cessful senior, tell me the secret of your uni
form success at the BARI
"Ah, young man, that secret is life study,
but | Will give IL 20 YOU on condition that
you pay all my bills during this session Of
COURT
agreed, sir - said the junior
evidence indisputable evidence
At the end OF the month the judge reminded
the young man Of his promise.
al recall no such promise"
"Ah, but you made it,"
"Your evidence, pleaseW
And the judge, not having any witnesses,
lost case for once.
The man who can produce indisput.
able evidence wins public favor l had
an interview yesterday with the most
successful If American advertisers,
whose advertising is most successful
because always bac ed by evidence.
What styles of advertising do you
use?" | asked Ii. II. Warner, ESQ.
"Display, reading matter and para.
graphs of testimonials.
"Have YOU many testimonials
In answer he showed me large cabi-
net chock full. "Ne have enough to
fill oston, New YORK, Chicago, st.
Louis and Philadelphia morning pa
pers. -
$40 you publish many of themp'
Not title. Wonderful as are those
we DO publish, we have thousands like
them which we cannot use. Why
not?' Let me tell YOU. Warmers safe
cure has probably been the most sue
cessful medicine for female disorders
ever discovered. We have testimonials
from ladies of the highest rank, but it
would be indicate to publish them.
Likewise many statesmen, lawyers,
! clergymen, doctors of worldwide fame
have been cured, but we can only refer
! to such persons in the most guarded
terms, as we do in our reading articles.
"Are these reading articles success
fulP"
when read they make such an i'm
| preston that when the evil days of i'll
health draw nigh they are remembered.
and Warner safe cure is used. "
mo. sir, il is not necessary now, As
ut first. TO do such constant and extensive
/ advertising. \ meritorious medicine sells
! itself after its merits are known. We
/ present Just evidence enough to disarm
skeptic an to impress the merits OF
/ the remedies upon new consumers. We
! feel ii 10 be our duty TO do this. Hence.
| best TO accomplish our mission Of heal
| ing the sick, we have TO use the reading
article STYLE People won't read plain
testimonials.
"Yes, 81, thousands admit that had
they not learned of Warmers safe cure
through this clever style they would
still be ailing and still impoverishino
. a -
= ractitioners. 1t would do your sou
good TO read the letters of thanksgivin
we get ON mothers grateful for the
! perfe success which attend Warner
safe cure when used for children, anG
the surprised qualification with which
men and women of older years and i'm.
paired vigor, testify 10 the youthful
feelings restored to them by the same
means
Are these cool effects permanent"
"Of all the cases of kidney. liver,
urinary and female disc ses we have
cured, not two per cent of them re.
port a return of their disorders Who
| else can sho such a record?'
what is the secret of Warmers safe
cure permanently reaching so many
serious disorders?"
II will explain by an illustration
The little town of Plymouth.
IA, has teen plague-stricken
for several months because
its water supply was carelessly poisored
The kidneys and liver are the sources
of physical well-being. If polluted by
disease, all the blood becomes poisoned
and every organ is affected and this
great danger threatens eve ~ one who
neglects to treat himself promptly.
was nearly dead myself of extreme
kidney disease. but what is now Warn
er's safe cure cured me. and ] know il
->.ts. only remedy in the world that
can cu>c~-Sss... Si.or1.r. i9s ! tried .
everything else n vain. Cured rv -
myself, I BOUGHT il and, from sense
! of duty, presented il TO the world.
Only by restoring the kidneys and liver
| can disease leave the blood and system. y
A celebrated sanitaran physician
once said TO me: The secret of the
wonderful success of Warner safe cure
/ is that il is sovereign over kidney. liver
and urinary diseases, which primarily
or secondarily make up the major ty of
human ailments. Like all great dis
coveries it is remarkably simple
The house of r. III. Warner Il Co.
stands deservedly high in Ro hester.
and t is certainly matter of congratu-
lation that merit has been reco nized
all over the world, and that this sue
cess has been unqualiiiedly deserved.
Pen POINT.