The San Antonio light. (San Antonio, Tex.) 1883-1886, 1885-03-10

ton.
The Medina County News, In abiding
to an error In the LIGHT regarding the
death of the late W. X. Wallace, says:
ave are sorry that such statement has
been made, but believe 1t to have heen
unintentional, for the Liam does not
usually indulge in misrepresentation
detrimental to any one" The error was
corrected in the next issue Of the paper,
and was an oversight caused by too
hurried work, but like most errors of the
kind, was not discovered until the paper
was printed.
"MR. POSTMASTER, six months ago you
collected several drafts for us, and for
six months you have retained the
amount, $40. Can you tell us how
much longer we will have to wait be-
fore you will turn over to us our money"
The above is taken from the Reyisia de
Monterey, Mexico. 1t is the custom for
postmasters In Mexico to make collec-
tons, for which they charge commits
sion, but by the above it appears that
sometimes they are in no great hurry In
making returns.
The public spirited and law-abldng
citizen Of San Antonio who takes the
trouble to go to the Treasurer's office
and pay the ordinance tax on any dog he
may own, is simply wasting his money.
The dog tax and the way II is collected
is an imposition on good citizens. One
man will pay the tax, and his neighbor,
who harbors from one to half dozen
dogs of all sizes and breeds, will simply
not pay cent, and his dogs will live TO
vex the neighborhood and the public
generally, and that is why n man is a
"grey" who pays the tax on his dog
TEXAS cities have recently been worked
by number of advertising schemes
which, while they looked plausible and
practical upon first view, were simply
schemes, and nothing more, and bene-
fitted only the parties who worked them
up. City directories have become n
necessity to the business world, and for
that reason are usually literally patron
lied on the ground of being Legitimate
publications. But the schemes alluded
to are the transient publications-one in
particular being an alleged book which
can be described under the general head
Of the "Rise and Fall, Past. Present and
Future" of the particular place its pro-
| jectors want to work, and proposes to
| give such information, and to have cir
culation in all the points Of the compass.
To class it as n scheme Is to state 1t mild
ly. 1t is quite true the publication will
have considerable matter of the desirable
kind, but it will be and is nothing more
than what the local press gives every day
In a better and more practical manner.
II will also contain elaborate write-ups
OF different business men who may be
gulled Into subscribing for copies Of the
work at from 30 cents to ~ II copy.
This, of course, pleases the vanity of the
advertiser at the moment, but. as an adj
vertisement, 1t Is dead failure, simply
and solely because it does not get into
the hands of the men who are desired
as citizens or are needed as capitalists.
II is an imposition on the generosity of
Its patrons and loss of the money paid
for it. Another scheme, while not So
genteel, is as deadly in Its effects of get.
ting something for nothing out of the
business public is the old one of the adj
vertising card sheet, which has fol III
centre piece gaudy and flashy
chromo,n aud which is garnshed by
the cards of the patrons. The adyer
tiser In this scheme is glibly informed
that 1000 or more are to be printed ant
that they will adorn every place wher,
the public eve Is likely to see and ad
mire. But the lob printer who does tn,
work generally prints less than one-hal
of that number, while less than one-hal
printed are posted up. The LIGHT al
ludes to this system of jim-orow adver
Using, not because 1t wants to drive any
nails for itself, but because ii Is no
legitimate. Advertising is one of the reg
ular expenses of business Just the sam,
as rent and insurance, and every activ,
business man feels that he must expen,
a certain amount in order to place hi
bnsiness before the nublic and II IA TN,