Fort Worth daily gazette. (Fort Worth, Tex.) 1882-1891, 1884-02-13
WHY We Can't.

The Examiner is freq7 emily asked why
Waco has not as good q paper rs Fort worth.
a little examination OF the columns of the
two papers will explain the reasons. The
Examiner Of yesterday had sixteen columns
of reading matter, equal to about twenty
two and half columns of the tort WortA
GAZETTE. The GAzErrE OF the same issue
runs twenlS.seven columns OF reading mat
ter. The Examiner run the same associated
press, and much larger local, the two inn
poTiant features of n daily paper. The GA
SEIrt2 of the same date had twcnty-fuur and
7evcn.eighths columns OF home Advertising
or moro than cight-nlnths as much home
advertising as 1t dill reading
matter. The Examiner had only
what would amount in the
GAZETTE to fourteen columns of local adver.
Using, or not quite two.thirts of the reading
matter. These fis res show that Waco bust.
ness men are not advertisers. At East, that
they are not such advertisers rs Fort Worth
business men and this Ia nutshell explains
why waco cannot rum paper the size of the
HAzErrE. What would become of that Other
eieVen columns that Fort Worth nils with
big ads? Let Waco give us but twenty col
umns OF local ads, or what In tue Examiner
would be fourteen columns, and we will give
them paper here that the GAZETTE cannot
touch. That the Snmmer Is live, aggres.
sive paper and runs an extraordinary
amount of reading matter for its size, is uni
versally admitted. 1t is recognized over the
state as aggressive, not only In local but in
state and national affairs. II Is character
lied by It, buld and unequivocal stand upou
all questions, aud II there are papers or peo-
pie who hate II, they all respect II aud con-
slider well its opinions. The size of n paper
must depend ON its advertising patronage
It's character and weight upon Its manage
ment. With foreign advertisers the Examl-
ner stands ahead of any interior paper In The
state, aud these advertisers are
usually the most expert and dis.
Greet In the world They are
managed los men who have made advertls.
Ing a specially and life study, and who never
put dollar in printers ink but To make Ii
pay. These men give II dc cided Endorsement
to the Examiner rs one of the very best nd.
vertlslng mediums In the state. The Exam.
inel Is about to put on "A new dress and come
out rs clear, sharp, daily sheet. II Waco
wan rs large paper rs the GAZETTE, let
them come forward and take the same
amount of advertising space ard we will
give them as large n paper and guarantee II
better one.--Waco Examiner.
AS our esteemed contemporary at
Waco has done the GAZETTE the hon.
OF to select IL as the paper with which
10 institute comparisons. common cour.
tesy demands that we assist in the
performance. The issue OF the Exam
incr from which the above is taken
thirteen columns of reading
matter. In typographical pa, lance,
these contained $500 ems, Tho GA
"ErrE OF the same date contained |
columns of reading mat
Ter, or In typographical language,
llS, 100 ems-or, more than h,Oicc as
1iuch reading matter rs the Examiner |
On the same day the Tx. |
iminer published 1900 ems of market |
'eport the GAZETTE about 10000 ems,
N, sopon dmGs as much as the Exam
her had. To analyze the matter
printed by the respective papers on
hat day, the Examiner had $3.50
ms of reprint (matter selected from
'xehangesl, and 80 $50 ems of tele-
,raph, local and editorial the GA
'ErrE had $4,000 ems of reprint" and
% 800 ems of telegraph, correspond
nee, editorial, locals and higher court
pinions; In other words, the GAZETTE
ohtalned three times as much matter
hat had been previously prepared for
!. As 70 foreign advertisers, they
10 not affect the GAZETTE TO any
reat extent, because they are required
0 pay the card rates, and our prices do
ot tempt the vendors Of patent medi-
mes. All newspaper men under.
and how easy it is 70 "fll upp on
foreign ads" The GA =
krrE doesn't yield TO the
expertness" and "discretion', of the r
entlemen. The GAZETTE is not rec I
snized rs an aggressive paper: but
one having the courage of its CON l.
Ictions.n II discusses without malice 9
envy and Is run as newspaper
II as an individual. The GAZETTE 1,
as started In August, 1852, as a paper IS