The Cecil Whig. [volume] (Elkton, Md.) 1841-current, 1884-11-08
Gliananlakrr's.
PHILADELPHIA, November q

Hackensack, New Jersey,
and is now making there a
frst-class silk which we are
selling at 81 to s. yard, ac-
cording to weight; less by
Is cents a yard than we can
sell an equal Lyons silk for.
We know nothing as to his
resources, or his arrange
nents for bringing his influ-
ence to bear on the American
silk industry. We know
only the silk he is making.
black cachemire that nobody
can distinguish from the best
Lyons silk. He cannot help
disturbing every American
maker. Such an example at
our very doors is positive
proof that American silks can
take rank with the highest
in beauty as well as in
strength.
E. We do not propose to go
into silk-making. 1t is quite
enough to know silk; and
the silk manufacturers chem
istry is apt 10 make it hard
to do that. Wejudge a maker
by his work. Here is a new
black silk to be judged; and
it is so easy to judge it that
you turn instinctively to judg-
ing the maker and congratu-
lating the country SO fortu-
nate as to own him.
The new silk has the lustre,
the softness, thepliable readi-l
ness in drapery, of an old.
fashion Bonnet. In no re-
spect is it inferior in beauty
of surface or softness Of
fabric to the ancientsilk of the
most famous maker of Lyons. |
How will it wear? We
agree to replace any piece
that cracks in three months. |
The incentive to buy it is the
IS cents a yard. An equal
French silk costs thatamountf
more.e I
We fill a large window on
Chestnut street with the new
silk to-day, and give the
maker the advantage of his
trademark brand, "Regatta;;"
his designation, american
Cachemire;;" and his firm
name R. & H. Simon. /
The occasion is a most in
teresting one to every buyer
of black silk.
Lupin's merino stands as
high in all the markets Of the
world as Lupin's cashmere; |
but for some reason un.
known to us nobody else in
Philadelphia keeps a general /
assortment Of it. There is |
no wholesale stock OF it in
the u. S. to draw from; and
nobody can get it without
order from Paris. But that
i. no reason. Merino<. is
wanted; Lupin's of course,
The only reason we can see
fo ~ot keeping merino isl
TIL ladies' who want it Will
generally take cashmere.I
That's a very bad mercan-i
tile reason, in our opinion.
You want a merino dress
or wrap, or baby cloak. You
ask a merchant for it. He.
probably n'tany; he may
have two or three two-year-
old colors, Or black, too fine
or too coarse; not a mer-
chant in the city has twenty
colors and seven qualities
not one but Wanamaker. [
No other house in the {
country provides anything
like SO many colors and quail
ties and makes Of cashmere. /
We sell more of evening
colors alone than some of the
largest houses sell of all;,
more of the costlier qualities
than almost any other house
of coarse and fine together;
more of Lupin's, doubtless,
than anybody else Of all the /
makes. But this wouldn't !
be worth the saying, if the !
reason were not worth your
knowing, too. We have all
the colors in use, all'N the
qualities, and several makes. .
The reason for having so
many is that people have
come to expect them here Il
they all want Lupin's; but
they are better satisfied with |
what they get, if they seel
others. There'd be no loss (
to buyers, if we kept only !
Lupin's cashmeres and meri-
nos, and no others; but peo-
pie wouldn't continue to be
satisfied with Lupin's even,
without constantlycomparingl
with others. And the only
way other makes can be sold
at all is by putting them a
trihe under Lupin's price. 1t
is not superhuous to keep
them. y