The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1884-11-28
dJlanan,akrr's.



pie a matter as mems and
boys, we might jump right in
to making it just as we make
mems and boys, and cover
the whole need Of women and
girls as we cover the whole
need of men and boys.
Each ofthese four branches
of business has it peculiari-
ties. One by no means i'm.
plies any other of the four
Many a merchant deals in
ladies clothing and not girls;
in mems and not boys. And
mems and boys is a very
different business from wo-
mems and girls,
The business of mems and
boys clothing had twenty
years the start of women's
and girls. Mems began first,
then boys. The word CLOTH
ing acquired the meaning
mems clothing; by the utmost
stretch it means no more now
than mems and boys. We
are straining usage to make
it cover women and girls; but
that's the way language
grows: first the need, then the
word; and the world wakes
up to the need after the word
is born.
Mems and boys clothing
began small and crude. On.
ly the toughest work was
done at first. 1t has taken a
generation of men and three
or four generations Of boys
for the phrase readymade
clothing to outgrow the i'll
repute it got into by thorough
work that was done under
that phrase at first. Ithasn't
yet outgrown the reproach.
Many a man is measured and
pays double who might as
we'll buy readymade. We
measure and make ready
made both; and we've no in
terest in worrying people out
of their prejudices. They
will work themselves out in
time. Besides, some have
got to be measured anyhow.
Now we know all about
mems and boys clothing.
We were fairly in at the start
and hav'n't fallen behind very
much in the past twenty
years. We know what to
make, and how to make it.
how to sell it, how to hold
our trade, and how to widen
it over the country far away.
Women's and girls cloth,
ing is not so much behind as
different. 1t is behind. It'll
always be behind, while FASH
ion touches little more than
shape with men and boys,
and leaves nothing untouch.
ed with women and girls.
So long as the difference ex-
lists in the custom of the time,
women's and girls ready
made clothing can never be
made to cover the whole
need Of women and girls as
mems and boys clothing
cover the whole need of men
and boys. The aim is there
fore different; must be dit
ferent and he will best sue
ceed in dressing women and
girls who recognizes the diff
ference in demand,
We mean to make grad.
ually clear how wide our
scope in clothing IS, and is
going to be. 1t isn't easy to
be brief and clear about a
matter having SO many as.
poets and ramihcations.
Dressmaking both for
women and girls is yet dis
puted work between homes
and stores The store is go
ing to have it in time, because
store is going to beat home
both in style and economy
There's a difference inhomes
There's a difference in stores
1t is saying that a woman
in business can't afford tc
make her own clothing. |,
is already felt that she can
not afford 70 make her girls
clothing. Mems and boys
has passed beyond dispute.
1t is going to be re 'ognizec
that a woman, whose time i!
of any account ar all, can't af
ford to do several things tina
now she eXpends her time
upon. We are doing our par
to make the clothing Of the
family a much easier matter
What we are doing is ready
to bo looked at
Ladies' dresses and oyergarmen,s, 1901 & Chrstnu
Girls ditto, l3nH aud :.
| Underclothng for both, 1909 aud II.
Mems and boys clothiug, near the miGdlc Marx,
street door,
What a differentlifc is pos
sible to women since thi:
work is done
JoHN WANAMAEEG,
Chestnut, Thirteenth and Market street
and Cily-hall square.