The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1884-04-07
OUR CHALLENGE.

Concerning "glltterlng general
hes" and pompous, vapid, unsub-
stantial assertions made by rival
clothiers, Jealous of a reputation
achieved by the MODEL in little
more than six months, reputation
which they have failed to establish
in eight years, we throw down the
gauntlet and challenge not only any
and all dealers in this city and in
Indiana, but in the West, to sell
clothing as low as we do.
Last fall we came among you as
strangers and were at once attacked
by clothiers who seemed wholly un-
mindful Of the laws of hospitality
and the decencies Of competitive
trade. We were largely, gratui-
tously and vindictively advertised,
but what was intended to do us
mortal hurt has proved a crowning
benefit for which we shall ever be
duly grateful. We were then upon
the defensive; now that we feel the
ground firm beneath our feet, with
\ large and ever-increasing patron
age at our back, we propose to wage
the most aggressive warfare ever
known in the trade annals of In
dianapolis. We propose to most
clearly demonstrate that no house
in Indiana can successfully COM
pete with the MODEL, either in
The quality of our fabrics, the work
manship of our garments, the style
in which they are made, or the
prices at which we shall dispose of
them to our customers.
We are our own manufacturers,
and not only manufacture for the
MODEL, but supply number of
the leading clothiers of the United
States. We manufacture at our
Rochester Factory for clothiers in
the largest cities, who must have
goods Of qualities superior to those
demanded in any of the small coun-
try towns, whether those towns are
EIGHT or EIGHTY in number.
The. qualities of garments needed
in the large cities are qualities we
supply to this city and are the only
qualities the MODEL will sell.
The MODEL is the first and only
house in this city to give a written
legal guarantee with all clothing
sold. We shall continue to do this,
guaranteeing that if our prices are
not satisfactory and lower than any
and all competition, we will refund
the money to the purchaser.
This season we are showing the
choicest, most elegant and most de-
sirable lines of Clothing for Men,
Boys and Children. Our Spring
Overcoats for Men and Boys have
met with special favor. Previous
to their introduction by the Model,
such garments, as to quality, style
and price, were wholly unknown in
this market.
Our new 4-button Sack and Frock
Suits are in brisk demand, and the
new styles of straight, single
breasted Frock Suits, which are es-
pecially becoming to the middle
aged or young men, are meeting
with ready sale among gentlemen
who, previous to the coming of the
MODEL, patronized the merchant
tailor.
In our Boys and Children's De
partments we are showing new
styles, most of them exclusively
our own, and not to be obtained
elsewhere in this city.
Our Furnishing Goods Depart
ment has attracted great attention.
We buy our Furnishing Goods Stock
in conjunction with a syndicate
composed of five Of the largest fur
nishing goods houses in the United
States, and buy direct from import
ers and manufacturers. Hence we
buy lower than the ordinary ,jobber,
besides being always prepared to
avail ourselves Of Special Bargains.
For example: We advertised a
sale of a superior quality of Socks
at twenty five cents, that are of
good value at forty cents, and in
one day sold over fifty dozen pairs
of them.
We now offer for the coming week
one line of Socks at five cents a
pair, which are readily sold else
where at fifteen. Come and see
what we are offering for so small an
amount. We sell goods specially
low in our Mems Furnishing De
partment, as it is run in connection
with our regular clothing business
and at small expense.
Our Shirts are of the best quail
ties made, and sold at astonishing
ly low prices. Our 80 cent un-
laundried reinforced shirt is a great
and rare bargain.
Every patron, this week, lady or
gentleman, will be presented a
beautiful and artistic Easter Gard.