The daily Cairo bulletin. (Cairo, Ill.) 1878-1???, 1884-02-19
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mo CAIande tfahp 40 rSst cMJbispaA
on the ssormfd0Bs d i8QrS stAat ono dswF
town insurance hAg q o hNHded fof tbe
calendar Aend. HG3A SS2osu he holidays
the leading tafdfsnue I'D steamship con4-
s sspss g. s ss. s sss
have TO most people, Odd . clerk, "is the
photographic part d theW The leaves are
torn OF, end q cafdtpArd workbox, ashre.
ceiver. Of natoh.satS e@e6ou, the whole b.
Ing then hung up Id 6hsbicuous place IN
their homes. CalepdAsJ coet too much money
to be wasted In that way Talking further
on the subject, q Mail and Express reporter
was amazed "a learn that vast sums
Of money are spept ~ Insurance companies
yearly In illumitstn ADVERTISEMENTS. A
quarter Of million Of Dollar. Il is estimated,
would not pay Tor the combined works Of
this kind given away, Many Of the caleh.
dars this year cost 90 capts apiece. 1nsur-
anoe companies, howeYN. aye not alone In
this prodissl means Of dying publicity to
their existence ateA%Mtp, railroad, and
other large conapAnieS spsnd hupdreds Of
thousands Of dollar evdtv year In elegant
photographic advertisements Some Of the
pictures given away BY the Cunard, Guion,
Red Star, and other steamship companies
cost over 81 apiece. Ths Photographic work
Of single railroad fu1riihes enough bust
ness frequently to keep 4 tArge establishment
running for syear.
THE MoNH1 SPENT.
In answer 10 tho report4rT question a. 10
how much money . spsss on NhogrspAy d
year, . wsli.Rqswd photographer said:
Taking the INSURANCE .Jpen, Patent medicine
dealers, theatrical dbmbSpl& and dry goods
men altogether 1t 70 estiwAted they have OK.
pended In eight yeGrs enough monsy to more
than twica pay ths patiQnal debt" From
visits paid many Of TIE Nthographic estab-
lishments later o., and from interviews
had with members Of the trade concern.
ing the subject, 10 Was learned that
ten years ago tho most perceptions spect-
mems Of the lluminAssa advertisements
were tho pictures Of Spanish bull.Aghts,
vineyards, and feetivall chat came In raisin
boxssL These and snail labelS On cotton and
WOODEN goods and tho batter brands Of cigars
constituted the ordeh Il, Che photographer to
great extent In the Introduction Of 70
ward, nday-sdhQok 6lrthdAy, Christmas
and Easter cards Ito Amsriee, the quick
wit and the artistic eye 81 the Job printer
saw means Of doubling BIZ INCOME and
diminishing his labors one-haA. y was be
that flrst utllised the gznsll sst productions
intended for The exemplary scholar and sac
rifced their beauty To the advertising craze
IMPROVEMENTS.
One firm Of reward card publisher sold
millions and failli9ns q thsts productions 70
Job printers In The inland townA At first
prices ranged from o. cents to % per I, o0o
cards, but With tho growth Of trade and the
demand for original goods the prices ran up
until go thodsand Vas paid In son1e IN.
stances. European mAnulhotures were not
slow to recognize tho new Geld tor llumin-
sted work, and AeY. soon bad lines On the
market that we're sold from samplee before
tho goods had come from the press Hun
dreds Of AmericaM entered the race and
We'd With each other outQ seemingly every
subject and dssisn poeAble bad been
utilised to furnish stoc1 Tor the printer
improvements IN photographic printing
presses, bronzins machines, stamping bloch,
outing gears, and education 10 art natter
generally, soon rhAde b poHible for indi
viduAl houses To have their own desisns And
special subjects worked W by the Nsn9
grapher. Most Large edveStlssss, II d nd
spend ~ per csnA 81 their eross earnings 4
appealing 70 Tie nind Through the 1ye b
means Of q brilliant oonbtuaaon Of ooidrs ID
Telegraph. 0ns cigarette manufacturer
IL % alleged, has spsnt q fortune on utho
graphs Of promiAtnt actors md actrssee
Three pats1s p9dloaps mms I'D credlted viii
psndins ysaf3 spiagh .gopT 70 oafft In
TEE yAalous pgsfexs.
The advyas d Aaeygade with ia NY .aA
unaower troWw an 10 ds Qsaoeraph6fJ
mill 80 e,sdV "a yhs eomin1 d Mrs Lang.
try and Hsn{9 Q{loy ala tho rage f5s
ceramics Jumbo NP 1tdhgrsphsd 70 tks
extent Of 90, ood 4 Mhy tasphent belong.