The Salt Lake herald. [volume] (Salt Lake City [Utah]) 1870-1909, 1884-09-13
SAT- LAKE DAILY HERALD SATURDAY. SEPTEMBER 49, 1884,:
Some Observations.
"This is the editor, is it?'

"fhls IS the editor, Is IL
eyes, cir. it is"
swell, now, Mr.. Editor, III tell
you what I'm going to do. I'm m
PRODUCING the 'Morning Star brand
of coffee among your merchants
here, and If you'll give me
your address, I'll send two
pounds of the morning Star to
your house. / want your wife to
serve you with cup of it, and after
you've tried it, you may say JUS
what you please about it in your
paper" =
The editor, of course, beams with
happiness. The prospective dona'
ton Of two pounds of choice cotfes
is enough to make an editor happy
Unfortunately. however, his family
Is away for the season, and he re-
plies:
"If you mad just as soon, suppose
you send that coffee up 10 the bust
ness managers house. Here ht
comes; I'll introduce you;" and hav
ing done so, the observer settles
down to hard work. He would have
intro iuced the philanthropi5t to the
business manager anyhow. II is a
rule in the Mail office that all phil
thro2ists shall be introduced to the
business manager.
The representative Of the morn.
ing STAY coffee tells his story very
gracefully to the business manager.
s'I'm going to send two pounds of
our superb coffee up to your house.
The bus iness manager has met
philanthropists before.
"Two pounds of Coffee" he re-
plies; show much is the coffee a
pounu ?"
"Thirtysh,e cents"
"All right; my house Is No. 2232
Blank street Send w your fee.
Here's roc"
81 beg your pardon" says the
philanthropist; "I'm going TO give
you the coffee, and -"
"But I DON'T want You tc give me
the coffee. Pm aole to pay for it. .
eyes, yes, l know that; but you
know expect you to recipr0cate by
saving what you think about the
Morning Star In your paper"
"Then you want ma to give you
something, do you?"
so, no, simply expect you TO Say
whAtever you think the coffee de-
serves"
"We usually trade on cash
oasis," the business manager reg
ponds, shut let's see, two pounds OF
coffee will be worth 20 cents; three
lines Of local IS cents; you o We 8
balance of cents; it VIII be very
hard work to get very much OF II
notice into three lines, but well
close the deal IL you say So"
The phi antbropist, for some rea-
SID, uldn't dispute the newspaper
financier's business logic, but still
he could. hardly comprehend why
bis generosity was looked upor
upon in such colby practical man
ner as the business man applied Il
it. He succumbed, however, AM
concluded that he wouldn't send th'
coffee at alI, bat would make a con
tract for advertising in cssh.
The philanthropic scheme Of tn
coffee MAN, analysed in a bushes
msnner, was every whit as business
like as 1t would be on the part Q
q newspaper man to step into
mercantile esiabl snment and say
the proprietor, "Here, Pm going Il
send you my paper for three month.
after you have read it you may Civ
me just as many dollars worth G
| dry gods in return SO You think u
deserving Of"
| Peculiar ideas are entertained II
garding the newspaper business
More ridiculous propositions nr
made to Newspaper publishers tina
to any other class of business mel
| Not long ago Texas man wrote til
Mail a letter saying that he woul
appreciate the publication OF til
enclosed item of general interest
and that if the publishers woul
send him a marked copy of the p,
lper and advertising rates, he woul
be pleased 10 send them cash adve1
Using when he needed it. Th
"item of general interest was a
advertisement. The publishers y
piled that il he would kindly sen
them fifteen dollars in cash rs gi
and his rates on any money
might have to loan, they woul
| be pleased to borrow of hi
whenever the occasion arose. An
why should such absurd propo>
tlons be made? Simply because II
newspaper profession has educate
a good proportion OF the public I'M
the idea that donation to an ed
tor of q R!:een cent box of straw
berries, or a peck Of fresh vepe
sbles,is as a cp able as a thousan
dollar gold JIece would be to an o
binary msn. he c. fee man anoy
referred to, alter the conversstiC
hsd concluded, lauphlnp'y az
frankly added: That all right
its bu -iness-bui We catch los
| -apoT'J- noo Moiuoc Su0dov Nal