Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1884-01-01

older houses, already having mucn LTaue
which was not likely to leave them, bent
their energies to the task of aiding the
new houses and of enlsrging the general
business circle of the city. Advertising
persistently was one Of the most potent
means empl Eyed, and so steadily has this
been carried on, SO freely used, and the
truta so strictly adhered to therein, that
now the Sacramento merchants representa-
tions through his advertisements and
business circulars are accepted without
doubt. Trade which had gone from the
city has returned seltinterest has awak-
ened to the fact that the argument OF gain
is well applied here the trade area
in few years enlarged to it's old limits,
and in few more passed beyond them,
until to-day it extends throughout northern
and southern California, has taken hold
as far south as Mexico, and north through
out Oregon and Washington Territory, has
crossed the Sierras and made foundation
in Nevada, Utah, Idaho, Montana, Wyom'
ing and Colorado, New Mexico and Arr
IONA, and has even penetrated to the States
of the Mississippi valley. As the lines OF
transportation multiply and extend so does
the future promise for Sacramento's busl-
ness.
WHAT WERE THE ARGUMENTS?
What were the arguments used to bring
about this happy result which has placed
Sacramento on a sure foundation? They
are very familiar to our residents. we
recapitulate them briefly, as we have done
heretofore
First-That for vast area of country
the Sacramento market is the most &C.
cessible, and, therefore, the most economic.
so far as transportation is concerned, and
this was the first point in the argument OF
gain.
Second-If the prices of commodities
are as low in the most accessible as in the
more distant market, then in fact the COM
modities are cheaper in the first place.
Third-The most accessible market ena-
bles the buyer the more frequently and
readily to freshen his stock and keep up its
assortment, and, therefore again, the most
accessible is shown to be the cheapest, for
CELEBRITY of movement and nesrness of point
of supply, all other things being equal, are
important considerations in commerce.
Fourth-The business houses of Sacra-
mento recognize the fact that the basis of
commercial economy is the assumption of
the right to buy to the best advantage and
sell at the best price. The market which
gives broadcast scope for the exercise of this
right is the best market, and on the fact
that Sacramento warrants such exercise
full freedom the claim for her market is in
great part based, for Sacramento is not only
a trader, but consumer.
Fifth-That the Sacramento merchant is
i n 81 orla or hI1 10
a direct importer, and buys from first
hand.
Sixth-The location of the city is such
that it is natural distributing center, is
near to the mountains, in the waist belt Of
the two great valleys of the State, sdvant'
aged by quick transit in all directions, and
the earliest connection by rail with the
great manufacturing and selling marts Of
the East. 1t enjoys, in addition, the ad-
vantage flowing from river transportation,
which is at once economic and regulative
of all other systems of carriage by reason
of the active competition it invites.
Seventh-As time is an essential ele
ment in the handling of trade supplies,
it is shown that at this point, as against
all others, the greatest rapidity of hand
ling is attainable. The business houses
are near to the lines of transportation !;
there are no dock rates, no long delays
in shipment. Orders from all over the
State arrive in this market so as to be
filled, and in most cases so as to have the
goods shipped on the same day. This ad-
vantage is enjoyed by no other market in
the State of equal Importance. The mer-
chants and manufacturers have themselves
put the matter in these words, and added
that, "as against this, goods from the Bay
markets are from three to five days later
in delivery to up-country points than from
Sacramento The difference in the receipt
of the order is one day, the filling of it
another day, the transit of the goods as
far as Sacramento another, and Otter two
days"
Eighth-He who buys in Sacramento
saves a material percentage of freight as
against goods purchased in a more distant
market. This item is often a large and
always an important one, when margins
for profit are considered, and the fact given
due effect that in most lines the purchase
price Of commodities here is as low or less
than the price in other markets.
But ARE PRICES AS LOW?
The buyer will naturally ask this ques-
ton, and most assuredly satisfy himself
upon taat point. But the reasons for the
that they are as low, and often
lower, are found very concisely stated in
the address Of the business men, from
which, as a reliable authority, we again
quote:
Greater convenience in extent OF space
is enioyed in this market for the storage
and proper care of goods.
No wharfage is paid here, and this item,
which always finds its way to the debit
side OF the purchaser account in one way
or another, in all markets reached over
wharves, is one of large interest to the
purchaser.
A very large per cent. less is charged
against the Sacramento merchants for in
surance.
Drayage is, in most cases, of too small
account to be considered in Sacramento.
The locality Of the business houses of the
city is such as to almost eliminate the ele-
ment OF drayage, which, like wharfage, ia
a direct charge against the buyer.
The Sacramento merchants maintain
their establishments at less cost for clerical
and other hire, because of the benefits of
local markets, low cost of maintaining a
household and Ike advantages.
FURTHER CONSIDERATIONS.
But there are other considerations which
the manufacturers and merchants OF Sacra-
mento saw would, when stated, go forth
with great force. These we briefly recapu-
ate
First-That the Sacramento houses hold
relations with Eastern and foreign markets
equally as close as do those of any other
market, and that the great marts of the
world, through their correspondent, and
agents, are as free to them as to any.
Second-That, in addition, most of them
AVE close relations with San Francisco
houses, which enable them to enjoy all the
advantages to be reaped thereby.
Third-That the great bulk OF merchan.
iise and of manufactured articles come to
by rail, and at less cost than
% seaboard marts by the same conveyance, !
which gives the Sacramento dealer mar
i'm OF much advantage, and enables him
% carry on business with as varied a stock |
,s isdesirable without its being excessively !
arge, while it can be easily and constantly |
eplenished.
Fourth-That the fixed capital required |
o carry on business here is greatly less
han in cities where property is higher
pace more valuable and fixed capital of
necessity heavy. For example, an extern
i've wholesale business can be carried on