The Morristown gazette. [volume] (Morristown, Tenn.) 1867-1920, 1884-06-18
- HoW THEY'RE SUPPLIED.
LovEMAN cos CUSTOMERS WHO
GC9 DO NOT LIVE HERE.

CARLEs PERsoNs-A VISIT t;
,CHATTANooGA's MAMMOTH DRY
| GOODS ESTABLISHMENT
| .at-. Chattanooga Times.
Yesterday while walking through
the fashionable Retail Dry Good.
Establishment of D. B. Loveman &
Co. feasting our eyes upon his busy
throng of fair customers who seemed
o be vieing with each other IL
the close attention they were pay
ing 20 the magnificent display of
Dress Goods and fashionable Novel
ties which the establishment shows,
we came unexpectedly upon a retir-
ed corner, in which were several
statesmen and salesladies busily en-
gagged, some in cutting and ticket
ing samples of piece goods, some in
folding and addressing circulars,
others getting into shape for ships
ping various mail and express pack
ages. Along the front Of the desk
were several rows of files filled with
letters. Upon inquiring what they
were engaged in we were informed
that this was the department for
filing mail orders; that the samples
being cut and tickted were to be
sent in response to orders received
from ladies in all parts of the coun>
try, including North Carolina,
Georgia, Alabama, Mississippi, Flor
ida, Texas, Missouri, Kansas Arkan-
sas and Tennessee. The piles of
cut goods, gloves, hosiery, laces neck
wear, notions ETC., were being sent
to parties from whom they had that
mOrning received orders. Express
ing our surprise that the house was
doing SO large a business in that
direction, the manager very court
eously showed US a great many let
ters from customers ordering goods,
who seemed to put the utmost con-
fidence in the house, and ordered
goods as though they knew that
every thing would como up all
right. Some of the letters were
peculiar, inasmuch as they called
for " samples of all your dry goods"
samples of all the goods you keep"
or else were all right with the ex-
ception that the lady had forgotten
to sign her name, or if the name
was plainly written had omnitted
her postoffice address, and some had
to enclose the money with
the order, which, of course, left the
house in q delemma as it can by no
means know the responsibility of
strangers Upon inquiring how
they managed such orders as these,
we received the following reply:
'To the first let a circular is sent
stating that the order has been re-
but we cannet afford to
spare the time or waste good in cut
ting samples so indiscriminately.
When customers forget to sign their
names we are obliged to consign
their orders to the waste basket.
those in which the postoffice address
is wanting sometimes share the
same fate as the last name; but offs
tentimes we have had orders from the
same persons before, SO, you see, by
to our Order Book, we
can find the address given in the
last order. To those who don't send
the money-why, We just write and
ask them for it, However, only
few such letters as these are re-
ceived. The majority of our custom !
srs state especially of what goods
they desire samples, sr in what class
Of goods to quote prices, and then
each order is an Improvement on
the order preceding, SO that direct
ly we get to know the customer and
the customer to knew us /; after
which we have very little trouble in
giving them entire satisfaction in
every instance. In fact, we some
times fiatter ourselves that we are
successful in pleasing our
from the fact that we get
a great many orders that come di
rectly through and from cities equal
Iy as large and in some instances
much larger than Chattanooga. The
manager at this point opened
drawer, taking out large book in
pamphlet form, which, upon exam
nation, we found to be very hand
somely illustrated and well printed
aofmore than hundred
pages, giving a complete description
awith the prices of everys
thing kept.in the immense store.
This, be remarked, was the first
they had issued and that
they were mailing them by thous-
ands to all sections of the South,
from which they expect largo re-
turns since no other Southern house
has attempted SO bold a move, and
which we think, them fully entitled
10 as recompense for the large out
lay of money and laboroin getting it
up. While Chattanooga is central
ly and conveniently located for
trade, we know,ef no house
more fully prepared to fill orders