Smyrna times., 1884-09-10
WANAAiAKER'S.
philadelnhia- s.nteml..r 3 ,sa.

Philadelphia, September 8, 1884.
What happens to a maker
Of any article Of general use
who surpasses other makers
who make the same thing?
He gathers the trade. Moth
ing but woful mismanage-
ment can keep him from
heading his industry, what
ever it is.
There's a maker Of cash
meres who does that; Lupin. |
Thereare many othermakers !
of cashmere; a great many
others as good as the makers |
of other like stufs. But,
when we put their cashmeres
side by side with Lupins,
price by price, to be looked
at and felt of, taken or
rejected, by ladies who wear .
them, Lupin's are taken and
the others rejected with al
most unanimous judgm Mt.
There is something in the
feel of the goods, something
that responds to the touch
rather than sight, a certain
solidity added to softness, q
certain hrmness in the very
delicacy Of the fibre itself,
something alluring, some
thing assuring, that wins the
satisfied choice. If Lupin's
weave is not there, the others
are soft and smooth and
pleasing enough. Compare
son alone brings out the
supreme refinement Of work
and material that cannot be
accidental. 1t IS work of a
master; material refined by
a masters skill.
There is no Lupin. The
famous maker has done his
work and gone. His fame is
entrusted to worthy success
sors who honor the name by
keeping the factory standard
up. The supremacy Of the
name is made the more sig
nihcant by the very fact that
the winner Of the unques-
toned laurel is out of the
race. There is no longer
any personal triumph in the
name. There is a fortune
for the inheritOrs of its use.
There is release from watch
fulness for the merchant.
There is confidence for the
buyer. There is a standard
of magnifcenta attainment for
the makers Of sin lar smfls.
There is cheer for deserving
in every sort Of industry.
The world is 4 gamer every
way.
We are led to these pleas
ant reflections by the rather
prosaic fact that a new lot ot
Lupin's 5O-cent cashmeres
has come; twenty cOlors OF
more. But that's no wonder
full thing. We had already
about the same colors in the
finer grades Of Lupin's cash
meres, 90, IS, IS cents and {
dollar. They are constantly
coming and going. Thenev
are not new, and the old are
not old. When you look a
them piled on the shelves, /
never occurs to you, "Art
they new or oId?" "Ar'
they Lupin s ?" The!
are" And then you wOnde
whether you are not goin2
to pay something for tn,
prestige ofan eminent name
and you want to see Othe
makers cashmeres. So w
also keep them. But we tr
not to keep anything to lool
at and never to sell; anc
when we buy cashmere
other than Lupin's, we ar
apt to be sparing. We can
lay them in with 50 generOu
5 hand.
On the whole there is n
o other collection of cashmere
in town that approaches on
own, especially when tn
IS range is widened a little an
+ kindred fabrics taken in. l
town did we say? Is ther
any beyond Jersey? Wher
anywhere, is there a stor
= that gathers so for rich an
poor alike ? Where, an!
Il where, a store that make
the trade of the rich 50 hel
: the trade of the poor, an
the trade Of the poor so hel
+ the trade of the rich? Bl
that is another subject.
JoHN WANAMAEE
Chestnut. Thirteenth. and Market streets and
l- ti.y bail squ0-s.
y fL- g. 1111zlilIslIyl
Ill., VI-1ln ~ " N9 ~EY