The new dominion. [volume] (Morgantown, W. Va.) 1876-1904, 1884-10-04

This is the editor. is ha"


Eyes. sir, 1t Isl
"Well, how, Mr.. Editor, I'll tell you
what I'm going to do. I'm introdu-
cling the Morning Star brand of coffee
among your merchants here, and il
You'll give me your address, Ill send
two pounds of the Morning Star
to your house. 1 want your wife to
serve you with cup of it, and after
you've tried it, you may just say what
YOU please about it in your paper"
The editor, of course, beams with
happiness. The prospective donation
of two pounds Of choice coffee is enough
to make any editor happy. Unfortu-
nately, however, his family is away for
the season, and he replies:
'1f you had just as soon, suppose
you send that coffee up to the business
managers house. Here he comes, I'll
introduce you," and having done so,
the observer settled down to hard
work. He would have introduced the
Philanthropist to the business manager
anyhow. 1t is rule in the Mail office
that all philanthropists shall be intro
duced to the business manager.
The representative of the Morning
Star coffee tells his story very grace
fully to the business manager. "l'm
going to send two pounds of our superb
coffee up to your house."
The business manager has met phi.
lanthropists before.
1.-Two pounds of coffee" he replies
chow much is the coffee poundP''
"Thirty-ive cents.''
"Al right; my house is number 2, 232
Blank street. Send up your coffee
Here's seventy CENTS
II beg your pardon" says the phi
lanthropist; I'm going to give you the
coffee, and
"But l don't want you to give me the
coffee. I'm able to pay for it.
Eyes, yes, know that; but you know
expect you to reciprocate by saving
what you think about the Morning
Star in your paper"
"Then you want me to give you some
thing. do you?'
20, no; simply expect you to say
whatever you think the coffee deserves. y
1--WE usually trade on a cash basis. y
the business manager responds, ..but
let's see, two pounds of coffee will be
worth seventy cents; three lines of loca
seventy-five cents; you owe bal
ance OF five cents; it will be very hard
work to get very much of notice into
three lines, but we'll close the deal il
you say So
The philanthropist, for some reason,
couldn't dispute the newspaper finan
cier's business logic, but still he could
hardly comprehend why his generosity
was looked upon in such a coldly prac
teal manner as the business man ap
piled to it. He succumbed, howeve r
and concluded that he wouldn't send
the coffee at all, but wouldmake a con
tract for advertising in cash.
The phllanthropic scheme of the
coffee man, analyzed' in bushes.
manner, was every whit as business
like rs it would be on the part of q
newspaper man to step into a mercan
tile establishment and say to the pro
prietor: "Here, am going to sent
you my paper for three months; aftel
you have read it you may give me jus
as many dollars worth Of dry goods il
return as you think us deserving Of"
Peculiar ideas are entertained re-
garding the newspaper business. More
ridiculous propositions are made t.
newspaper publishers than to any othe
class of business men existing. Not
long ago Texas man wrote the Maj
a letter saying that he would appreciate
the publication of the enclosed item
of general interest,"" and that if the
publisher would send him a marked
copy of the paper and advertising rates
he would be pleased to send them casf
advertising when he needed it. The
'item of general interest was al
advertisement The publishers re
piled that if he would kindly sene
them fifteen dollars in cash as gift anc
the rates on any money he might hav,
to loan, they would be pleased to borrow
of him whenever the occasion arose
And why should such absurd propo
sitions be madep Simply because tn,
newspaper profession has educated
good proportion of the public into tn,
idea that donation to an editor of
fifteen cent. box of Strawberries, or
peck of fresh vegetables. is as accept
able as thousand dollar gold piec.
would be to an ordinary man. Thu
coffee man above referred to, after thu
conversation had concluded, laughingl,
and frankly added: That's all RICH
its business-but we catch lots o
'em"-Des Moines Sunday Nail.