The Waco daily examiner. [volume] (Waco, Tex.) 187?-1888, 1884-04-27
Our Northwestern Trade

Ia yesterday = issue we rcictrcd to
the necessity Of building up our west
ern trade, and promised to give our
opinions of some Of the causes aud
influences " hich were at work agaIn-i
~ IN to-day'- and future i--ucs
one, probnbly, OF the most patent
l. the want OF sufficient acqu lntaucc,
or " hat j. lhc same thing, adycriis.
iug. Not ne wspaprr advertising alone,
uui advertising by every mclhod that
will make Waco's advantages known,
The names of her bu-iuc,- familiar,
and her citizens and insliluliuns re-
81 cctcd and loycd. Make the name
of every business house IN the town
familiar through the daily paper that
reaches all these towns day
ahead Of all other dtilie- Then
when your drummer names his house,
they feel like they are trading with
old friends. Invite your customers to
the city frequently, and when here
cultivate their acquaintance, extend
to them the freedom and hos
pitaltics OF the city, intro
ducc them to your friends and
show them our Advantages.
pul them on to the good things, keep
them out OF the clutches Of shark
and me-hea of the law. No pcopl,
III Texas know better how 10 be hos
/ pitable and courteous to strangers,
/ when their attention is callcd to- the
/ nee, s-ity. Let n delegation Of cap.
italisis, magnateH, politicians, preach
crs or professionals come 10 Waco.
/ and her generous hospitality is I'm
/ limited, but too frequently the mp
/ country merchant, the man ho il
supporting the town, the mAn who l-
essentially one OF the finger, hAnd-
or arms Of our commercial body, is
entirely uCglectt' after hc leaves
the store door. A half hours atlcu
tion, introducing him to other mcI
chants, "a drive after business hours,
or little diversion of any kind ai ~
lc had finished his business, might
be worth hundreds OF dollars to the
town. II il jnst such little attentions
to the stranger that give, Forl worth
the reputation of being live town,
not that she has bigger stocks, more
capital or greater facilities tor trade
than Waco Then there is
another thing, We now bavc in
the council number OF our
best business men, and men III '-t IN
tcrcstcd in this northwestern trade,
They should impress upon the police
court officers, that the court is not
designed or intended as u mschinc Tor
raising revenue either Tor the city, ui
tor officers OF the court. That the
number of arrest, does not mar% the
efficiency of au oilitcr-that arrest j.
the last resort when other means OF
preserving the peace and dlgnity OF
the city has failed. That the police
man is the guardian of the lives and
property ut our citizens, aud tit
stranger within our gates. That tht
ordinances OF the city make it hi,
imperative duty to help aid and a-.lsi
strangers. Now in nlne casts out ui
ten. when the up country mcrrmn n
comes TO town he feels his freed, lu,
the eve Of the brethren is not upon
aim. initiating children are not watch-
iug his footsteps, prudent Wlte il
not overlooking his actions, the re-
straiutz OF every day business lie Ar,
relaxed; he feels the blood OF youth ia
his veins again, and may be over skcu
bv somc of its indlscretions II ls
foolish, it is naughty, but it j, nature
and then il il that ne needs thc guild
ing hand of hia city mcrchant or
TREND, and then il is that the guard
ians of the up's peace, and ou
guests, should remember that the city
ordinances make il n part OF his duty
TO help, aid, protect and guide -traug-
era, and il is no part of their duty to
rope them in ~ soft snaps.