The Indianapolis journal. [volume] (Indianapolis [Ind.]) 1867-1904, 1884-01-01
THE PRIZES AND GUESSES.
Unique Advertisement and How It
Came About--Lady Wills's
Pedigree.
The Watch, the Pony and the GOatThe Work
the When Judges Have Before Them
Important to Ticket Holders.

''What can you say of the year 1883, which now
has less than four hours life in it77 inquired
the reporter of Mr.. j. T. Brush, of the When a
few minutes after o'clock last evening.
Il must speak kindly of the dying year." said
Mr.. Brush, with touch of tenderness in his
voice. ut has dealt kindly by the When. There
is no Disgusting the fact that the country over
trade has not been as good as it should have
been. 1 state that as generally accepted fact. "
''But with you"
with the When it has been year of largely
increased business This fall we employed Just
double the number of statesmen we did in the fall
of 1882. Nobody employs more statesmen than
are wanted-it requires money to pay them-so
this fact shows that the When has increased it's
business to just that extent"
But the premiums offered by the When have
had something to do with stimulating trader" in
terposed the listener.
''Of course they have" there Mr.. Brush gave a
quiet laugh land between you and me, they
were intended to have just that effect"
when did you first think of them!'
Il first got the idea of the gifts and guesses
about the middle of last September, just before
the State fair, and began looking about for suit
able advertising novelties. 1 think l may say
that the When is entitled to the credit of inaug-
uratlng novelties in the advertising line being
the first house to give to its patrons picture cards
and picture books, knives, thermometers, peck
et-beoks; in fact we have run the entire gamut
in this line. These things we continue to pre-
sent to our customers, but without making
any advertisement of the fact. Well, last Sep
TENDER began to look about to find mare or
horse which, with a handsome buggy, would be
suitable as the leading gift With Mr.. William
o. Patterson, after looking through the horse
exhibit at the State fair here, went to st.
Louis and about in Missouri without finding
what was wanted Then to Lexington, KY, and
canvassed that section without success. Finally,
at Cynthiana, KY, we found the beautiful mare
Lady Wills She will be five years old in the
spring, and there is no doubt about her quality
and pedigree. She is of Indian Chief stock, and
has been exhibited at a number of fairs in Ken
lucky, taking first premium forstyle and beauty.
She has never been handled for speed, but horse
men have NO hesitancy in asserting that she has
all the characteristics of rapid goer. / bought
her about the 18th of October. She did not ar
rive until after we had begun to give out our
guess tickets The other prizes-the watch,
pony and goat-make up the collection. The
watch is an elegant piece of workmanship. The
goat was really an afterthought. 1 bought Will
liam at the same place the mare came from. The
pony is pure Shetland admirably trained, and
comes from ]. J. Turner, of St Louis"
How have you arranged for counting the
shotw
II am having made nest of sleeves with which
the judges, Messrs. A. L. Wright, FL. FL. McGaf-
fey and Theo. Paff1in, will separate, through the
Gus kinds of shot. The first process in counting
will be to separate the shot into their own proper
sizes. The committee propose to begin their
work on the 18th of January, and, as the count
goes on, their progress will be duly bulletined."
''Rather long job, isn't itp
ct will probably take them several days to
complete the count, but the people shall be kept
thoroughly posted as to the count from first to
last"
Here Mr. Brush showed the way in which the
tickets of the prizes were taken care Of. The
coupon numbers are carefully entered in book
there are four books, one for each department
represented by each of the glass gobes}, with the
guess number and the name and address of the
customer. 1t requires special accountant to
take charge of these books
II wish to say" said Mr.. Brush, that great
many people who have taken blanks, and are en-
titled to guess, must not delay in sending in
their names and guess numbers We will not
take in or record any tickets after the 10th of
this month"