Savannah morning news. [volume] (Savannah) 1868-1887, 1884-07-06
eo,yG FOR COUNTRY EDITORS.
~. Of the Friends OF the Crock VIA
Does a Rushing Business.

GOING FOR COUNTRY EDITORS.
~ the Friends OF the Creek who
Does a Rushing Business
EslC York sun.
Tn. Rtaaas-sr street crook dressed IN
ueck5naw hat, white tie. cula w.,
11af. ard lignt striped psntaiJonss CO ~.
5.r.saIf with lemonade in @ suiLiilet 5eL-
Fer near he end Of Mulberry street yes
Isf Ii5ts S-' he Te1eated. Fven yes; but
l.t,,---i,7,f allow ii % affect YOU. You
-.-,-I5 Ion cool. Heat is suggestive OF
n -,-,-ar and all the Ills from which IL
- = : ana which follow. Now, 1 never
r-.e Us temper
.p-r YOU cause Othe : to-
..rb9t+s different. Besides, the ones
.r-- bite nv hook always deserve IL.
Is avuect 10 get something Tor nothing
wi YOU Of E crook that Is not so
Is-srs as L ar. He lives by gather
fr a very hari-wOrking, lOng-suher-
ana withal IN intelligent class Of
mean the editors Of country pa
-If + generally supposed that tbey
asr. rl money &C lose"
..Tfav are no. so poor as they write
...--zaivas 70 BE. but the sharper does
--.-zl- t5am To- cash. He sends them an
-5Jerti-ement and offers 20 pay certain
---,r ~ tbe enc Of a certain time, AID the
.-rrtrr e.lit0s runs in the advertisement.
Readers Of country papers scan the adj
--.-ri-au1uts very closely fer bargains,
--f ~ adv rtisement pays II IL only
s--frrs one answer. For instance, after
UlirT-rH the buchu man, dropped out Of
---sraS1 O. friend Of mine sent cut clrcu-
7,-- IL e5-rr try editors Offering a not eX-
--.ysgau+ price for a column one year,
--,-sf'r - i-annually. He signed III. I.
tIr1.h1L.- 10 took amazingly. II he
XVI rF-r.I more than patent medicine
rr.s r-psIIy pay. few would have taken
~ rFsr. They would have been afraid
rftr8 NJ .l prosperity.
sWha- good did the advertising do
..ffa z1rt from one 70 ten dozen bottles
-r9 Fv.ru mixture in every one Of the
-q- f.IaEes where the advertisement
-,4-r-fIi-hed. besides some thousands of
#.--t.a- iu smaller villages where the pa
--a-- we're extensively read. The trade
-4r v-f iu the six months, but he went
i---. ugri1ptcv at the end Of that time, at
i--r- He sent "a circular to the newspapers
vgai.b said he had. He was green then or
r. would not have filed half the buchu
ORDERS
bitten twice.
s.1Iv dear bow. we are ever fresh and
Green. Hone springs eternal in the hui
man breast. He hopes to get paid next
time. When my friend had cleaned up
tbs buchu business he started in the
nieno and organ trade. He became the
NandeIss0hn or Michael Angelo or some
81 er old master company. This time he
had very large advertisement which Of
fe-ed organs for cash at about half the
r-ices III reputable makers. He said he
ave the customer the benefit Of agents
commissions. To the editor he offered an
1rgan for years publication Of the big
advertisement and occasional editorial
paragraphs indOrsing The company and
To- organ
The crook cbl-kIed and ordered lemon
sie.
That was a stroke Of genius. The edi-
tors took it in greedily. and printed con-
spieu0usly the gushing Endorsements fur
Cished t0 them. AT the end of six months
the ORGAN was due, Evt my friend, with
e0nsummate gan, sen. a printed circular
which stated that owing TO the eNtraOr-
binary demand created by the liberal ad-
gertising, ne wOuldnO. be able to catch up
with orders inside o. two months. He
was manufacturing especial instrument
for the editors, which would be SO supe-
riOr 10 others that he doubted not a liberal
notice would be given il. That secured
many weeks additional advertising.
Meantime orders came in for the musical
instruments. Like circulars and nothing
else were mailed 10 those who sent cash
with the order. Finally he slid. The edi-
tors didn't dare 10 write up the com
rauy,' because they had Endorsed il
so often In the editorial columns. That
was a most pleasing perie nee for my
friend"
And stiH the editors were eager for
more aJyertising!'
Certainly. It is said that C, ountry edi-
-0rs sometimes run adEertisen tents after
the time has expired for which they have
been ordered, simply because they do not
want 90 set the type TO i'll the pace. NY
friend tumbled TO that fact. an, / then he
started out on new racket. ] lie printed
some circulars illustrating and { describing
convenient little machine for stereOtyp-
ing small forms Of type. This re would
s-ll Tor SO cash and so ml Oh ad VertisiRg
m addition, or he would sell it 70 T a some
HAat larger price, payable wholly
ID advertising. The machines We IRE to be
shipped in six months. His bl. ank con-
tracts were filed out and returne d by the
thousand. Then he took the cont racts to
q couple Of extensive advertisers, and Of
for cash. and got the cash. Is am after Of
iact. If be had not been cOustitut iOnally
dishonest he could have made pie nty Of
money by paying for the machine s and
dealing fairly with the editors"
Then there was a machine -
yves. lie bought a few of a man Ufac-
turer here, and for a couple Of mOntl Is he
Actually hlled the cash orders. The A.. edi-
tors liked the machines, and wrote hi m to
that effect. lie printed their letters and
sent them to every country Bewspa per.
New contracts flowed in. Then he be gan
20 realize on his investment. he is W, ork-
ing a new scheme now, but of that l We mt
tell ) gu, except that il is another dOdg, to
get SPACE free. He is sending ODt elect ro-
types OF his advertisement because is
saves the trouble of type setting, a nd
more editors will take the bait. The ele C.
uotype and blank contract accompany
the proposition, and in a few weeks conn
Try papers VIII have increased Advertising
space and my friend will summer at.As bu-
~ Par OF at the Thousand IslaRds-'