Morning appeal. [volume] (Carson City, Nev.) 1877-1906, 1884-07-29
sUPERFLUOUs NEWSPAPERS
July -. 1854

The Reno Plaindealer after 4
three-ycars struggle for existence
died last week. The man who can
make two blades Of grass grow
where but one fourishcd before
has been we'll spoken of, but the
man who goes about trying to make
more newspapers grow where the
soil is not rich enough. for their
maintenance is only an exemplifi-
cation Of the failing of human in
experience. DR.. Hogan was an &C.
complished gentleman and vigorous
writer, but from inexperience he
fell into the trap of trying to estab-
lish . newspaper where two very ex-
cellent papers we're already being
published. The people Of Reno
were well supplied with papers but
Dr.. Hogan thought that they want
ed another, After running aboua
. year and making no Roadway he
sought to sell his advertising space
by cheapening the rates, the sure
sign Of decay. When he found that
he was unable to make any money
in the business he sought to pre-
vent others from making any. He
advertised to take legal advertise
ments at about one-fifth Of their
value. Then the heavy hand of
the Nevada Press Association fell
upon the Plaindealer. Regularly
established newspapers ignored it,
and cut it from their exchange list.
1t soon passed into an oblivion
bounded by its Reno circulation.
1t then began to SWIVEL and alleged
that its contemporaries had entered
into compact to ignore it. This
was strictly true and the proprietor
Of the paper brought the influence Of
the Association down upon him by
his own act.
Any man who wants to start q
paper in Nevada and will stick to
fair rates and pay fair prices for
typographical work is eligible to
become a member Of the Associa-
ton, but any one who seeks to de-
grade the business to a hand to
mouth starvation level will find
that he has the hardest row to hoe
that he ever had in his life.
During the past three years six
whiffet newspapers known to the
profession as rat papers" have
been squelched by systematic ef-
fort in which the various labor
Unions Of this State are in full
sympathy.
The butchers, the bakers and
the candle-stick makers protect
themselves in a similar manner
and weed out the rats" from their
ranks. 1t is done in the interest
Of self-protection and run on the
same basis that miners, mechanics
and tradesman form Unions that
the wages of labor may not be cut
down to famine figures.
Men utterly destitute of expert
ence in the business gather a hat
Full Of type, hand press, and
hire a small boy: to bloom out the |
next day as moulders of public |
opinion and confidential advertisers
to political parties. Their idea is
that they will command the entire
newspaper patronage of the county, |
dictate the political course Of a
party aud the success be heralded
all over the Union. When too late
they learn that the public will not
transfer it, business from old es-
tablished papers to experiments
they send forth long loud squeal
which comes from the depths CT
their hearts and pockets.
Starting out with the avowed
purpose of breaking up some we'll
established business they frequeytln
find that it is thei, own pocket
that suffers and not the other mans,
and go about whining and crying in
an endeavor to make the public be-
lieve that they are the victims of
Infamous conspiracies. So the
thing goes on, just as rat gnaws
e file. He FIRST gnaws because he
thinks he can wear out the file,
then he gets mad and gnaws for
spite; then he squeals. The squeal
shows that the file has got down to
his gums. No matter how deter
mined the rat may be, the file will
Dut-last the rat every time. The
20 ta oro thu ha1f Io,ap naucnono~s