The Arkansaw traveler., 1884-10-11
GREAT ADVERTISERS

Among tic great advertisers of the world, those who have been persistent iu advertising an article of real merit have been. without exception successful. Bu, the acme of su, cess IS reached by the ad- ver,iser who makes advertising study reduces II 70 a science. The following in- tervie~ from the Pail .HaH GaSeife illus trates the methods of Messrs. A. & F. Pears. whose soap IS known in all ooun- hies where soap is used: :
 found Mir. Barrat hard at work among his papers IT pleasant room in Great Russo! stFe |. very busy bu, still quite read, for an hours talk about his soap and hIs advertisements. Piled away in corners were the pictures illustrating the virtues of the famous soap-Nenuscs hours fresh rom the bath. innocent babes. comedy nurses. stout mairons. and travesties of wrli-knevn pictures lust above Mir. Barrau's desk is the original of Mir. Marks famous drawing Of the iSo monks washing and shaving and ptSt below II the uavcsty which appeared in PHges with Mir Gladstone and Mir Cham bsriala as the two monks. Here YOU see. are lie electros Of the different pictures and designs that tse use ' said Ar Bxrrxtt pull ing out crawsr after drawer f.il of blosts. derc a'e cur scrap books. where we keep every remark and comment that is made on our business. Is ]; not odd how often the
 Dirty Boy has been used for political pur- poses
 Il ar, always thinking out some new sctenls for catching the public eye. and hit ting the public ias'e. am tend of horses, dogs. shooting and fishing but my heart is here, said Mir. barratt. ta<lng up tablet of soap, asd r,iag II cfi.. .caily. Sometimes [ am in .merio .. establishing agencies receiy- ing my Travellers ihcr-s-xe have three Who are alAsys on ,he road in the states and one ln Canada. fwent some time ago 10 Aus;ra- ha and Ncs -aiand on the same errand. ar r@nsiHs details. examining likely disiri icts, iI- vest'eAi'ng. and pushing the only genuine article wherever see an opening We are abog' 10 establish house m Sidney and .n- other n Bombay Our travellers have visited India. China. .psn and south America Do you r-membcr how Mss ClacA, in one of WI.kie Collins novels. used to distribute tracts n every possible qLartcs from the folds of the bed-liaen 10 the leaves cf novel. at every possible hour. on every possible sub Ieci- rom the word To you OF your can ribbons Tor the pretty housemaia up.ards :. I am 2 business pcrsonifca alton of Miss t.ssc 5, a!Says di work n the < tod cause. All day lo-g ! am Glctatlng 10 my three short hand e.c'ks. without shorthand could never get through my business.
 Oar tus.ness is d very old one and look ing hacs can count no less than four ' -nera- uons c reats tVen in I3io you see !" said MT fAFESti reaching down a picture frame from the wall. ';he, Acni for the artistic and nosc. IT acseriising. Here is eapiial .mi tation ot a 10 note, which proposes 10 pay To cei.ca,e aeau;y or order Ac and here aglin gam ts a shoa card of is1- Look al tie motto. tFi,h N III alW avs be tTansccnd- ant Fears incompatible Transparent soap. recommended 10 ali aho desire To improve the E1i.Fe hae and tcNGr5 O; their complex lon ihto Sh suS~es siSe generations the business has groAn, and nom i, is aa i'm merse aii'tr- esx-r Il 9asana people dc pend for than daliy bresd and ute. on our soap. II has been stated ,, the aay. that -tr Eras "tlsou is s member e; our frta bat ilic only parinefs arc NJ EGrew pcarsa fetf oi ihe iourta generation. and myself lie is fvs: :oasIt'ie for nanafaciure and | for a1uaielsts ttlou