Daily Los Angeles herald., 1884-05-22
HALE sc COS

Sale was instituted for the specific pur.
pose of relieving us OF heavy weight,in
fact surplus Of stock. and in view of
large consignments to arrive we natural.
ly wish to convert into bullion what We
have already in sight. Our advices noti-
fy us that we shall be in receipt Of some
l07 cases of merchandise from the East
ern and European markets within the
next IA days. 1t behooves us then to be
on the alert. and the present 8 llei is q move
inflated for the Object Of lifting the in
cubus laid ON us by the too heavy buy
ing of our agents. Our present stock,
then, up to the first of June. will be lit
orally cut 10 pieces. We will spare moth
ing; the pruning knife is cutting right
and left, aud the slaug pen is
leaving the red trail in its wake to tell
that it has been there. There is no de-
pariment in the house that will not feel
the squeezing pressure of reduction,
and the whole OF our chattels, could
they speak, would cry out, 1--WE are at
the shambles." We may give you list
Of prices, but it would be no criterion.
We write 81 for Heavy Black Gros Grain
Silk. Onr opponents seeing our hand,
quote Heavy Black Gros Grain Silk at
9Oc. On paper they look the same, but
how vast the difference when compared
as to quality and width. We choose
then rather TO give you an outline Of our
Platform than quote prices.
The present stock Ia our fixtures must
be sold, and We shall handle it irrespect
i've Of what the goods cost for the future
is before us and We have TO prepare for
it. and that right speedily; will you
come and look through? The past week
has lifted huge loads from our shoulders.
Who has benefited? We presume the
transaction has been Of mutual advan-
tage, but it is not enough, our fixtures are
still too plethoric; we have literally
tons of merchandise that the eye Of the
purchaser does not see. Will you take
a promenade behind our fixtures and see
the immense piles Of merchandise and
pyramids Of dry goods Of every class!
Why, in Gents Shirts alone we have
nearly 500 boxes; with domestics we are
built up, and our walls are supported
from floor to ceiling, and yet more to
Come. Why, we have not space to place
them. There is tnen only one course.
''Sell EN-" that is the imperative order;
the fiat has gone forth and we must obey.
The following week will demonstrate
what live firm can do where they have
the will power. Thank providence we
are independent or the over anxiety of
our buyers four brother in the East as
rabid as the rest) would have swamped
us. However, as desperate evils require
desperate cures, we shall stick at moth
ing. SO that We may but close ont our
stock. Now then, reader, will you cease
your acquaintanceship with Mr.. Procras.
tinationy He is everybody's friend, Ell!
Yet will he laugh when he hears you
cry out, ''The harvest is pasesd and
have not profited." Let this arch sneak
thief severely alone. and 60 at once to
j. NJ. Hale 4 Cos and ye shall
reap largely of the harvest now ripe.
j. v. Hale ; CO. are in earnest. We
know we are caught, but We want to get
ont Of the trap. and we opine that an in
tellieent people can easily distinguish
between the gold aud the tinsel. We
have therefore confidence in inviting you
to Nos. and 9 Spring street, sojthat you
may have an opportunity OF seeing
whether all these things be true.