Smyrna times. [volume] (Smyrna, Del.) 1854-1987, 1884-11-12
Gaanan1aker's.
PHILAnRIpur, -,

mere was a time to say chean
now is that time. And va r.
our attention has to be 50
engrossed with things thu
can't be cheap, that we 3lio6t
the most conspicuous f3ct
OF the seasons trade.
-Four months ago we said.
".Just, now we are justified
in selling goods too low, !: !.
We can better afford to sell
without profit than lose the
prestige we have won. i. j. =
Our policy is to keen trade
going. * = Goods have
got to be cheap"
Wehave kept to thatpolicv
We have bought low. We
have taken advantage ~
every disaster, every dancer
every prudent downward
move in the market. W.
have gone further; we have
sold without profit ourselves
And yet We have tried to
avoid increasing the danger
OF the time. You dom
know what we have kent
back. We try to tell the
harmless part of the truth
Our caution also has led rs
into sighting the part of the
truth that you need to know
and we ought to tell. the in
centive to buy, the terrible
Iowness Of prices.
Discriminate. Not every
thing is cheap; and we mist
advertise extravagances; for
advertising IS the news. But
remember day after day
when we are busy with ex.
travagant things, that staples
are terribly down.
A ladies' coat of good
looking cork-screw" dag
onal cloth, neatly CUT and put
together, sewed to STAY.
trimmed a little, faced and
seams underneath bound
with Farmers satin not too
fine, 81! The cloth belongs
to that large class of ladies'
coatings that is commonly
supposed to be wooden, and
is commonly sold for
wooden. If you pick it to
pieces you will find it a dou-
bic fabric; an outside solid
looking "cork-screw" dag
onal and a shaggy lining Of
hair-like wool within. The
two are held together by an
other hidden cloth between.
That hidden cloth is cotton;
and the outside is shoddy
held together by amixture Of
wool-of course it is shoddv.
The coat is guaranteed to
wear reasonably well, and, to
a reasonable extent not to
rip.
1If 81 buys so much of pro-
lection. comfort, neatness.
grace ana uuraDlny, what
will $40 buy? SIS? $40?
$25? $50? Stop there.
1t is making by thousands
that does it. Readymade is
dividing ladies' clothing
sharply into two parts; cheap
with certain degrees and
kinds of excellence, and not
cheap with nicer and higher
perfections. There are
already two arts of dress
making. Both are here.
Thick cloths for ladies'
over-garments. Are they
cheap, too? Some of them
are a little under current
prices, some a good deal,
some wofully down. And
they are not the worst things
that are down. Quality has
nothing whatever to do with
these tumbles. Let's walk
through the cloths.
Beaver everybody knows
about; $3.50 to So. Next
to beaver is a smooth cloth.
with a double back, 81. Der,
lin Twill is worth knowing, 81.
Frieze is rougher and tough
err, $3.50; with cotton warp,
$I.25. Diagonals with dou-
bic backs, 81.
By the way all these dou-
bic cloths, a cloth for the face
and a shaggy back, are really
two cloths woven together
by a third cloth between md
this third cloth between 4.sa
cotton warp for strength and
a big wool filling for warmth.
1t isn't worth mentioning, ex-
cept to make sure that no.
bodye misunderstands> what
the cotton is for; to strength.
en-, MOTTO adulterate. Almost
nobody tells Of the cotton;
merchants don't dare to, be-
cause you WHIT believe what
the cotton is there for. The
wool that is used in these
clothsisn't so long and strong
as the wool of a beaver.