Daily Yellowstone journal. [volume] (Miles City, Mont.) 1882-1893, 1884-08-28
CURE ALL YOUR ILLS.
Sure Panac. as for Every AiimeI, UG.
der the Sun.
How Patent Medicines Are Born aaa
Gr"w-Wher~ Advertising ss
fully Appreciated->nc.
cess and FAtluu.
Chicago Herald.

Chicago Herald
In the three words. pain, aud l,ansccas.
l. comprhen,lel the whole subject Of
latcn, medicines, said prominent, whole
sale druggist Of this city To reporter In
search of information on tia, world.
known topic People are bound to have
the former. and AS long rs there is an
earth the latter will Ike manufactured as
currals Patent medicines have become
one OF The staples of the world products.
and are ~ certain now of being found ON
the market n wheat or baby ,arriag or
com. Where and when the Iatcul medi
cine ~ il j. nov understood nIi. nIt,d
j. hard 10 tell am inclined I" 'in i'licf
that Ike Tolsy il just growcl
In regard 10 the efficacy ul paicnt
medicine ] have this much 10 ,ar While
a large number Of them are, oil cour>.. .b.
solu,cly worthless. IL must l,e admitted
that many Of them have great deal Of
merit and will do nearly what is claimed
for them 4 manufacturer find. recipe
which, III lis cucs Of certain >i,kncsscs,
has beconr almost tradition Va , lsali,y.
or o physi' ian makes a study of some
special disease and prepares hi formula.
II stands Ia reason that In either ra,c the
medicines must have merit Man, at these
preparations are compounded at herb,
which the Indian. through natural IN.
stinci. has hen using further back than
the memory OF man gueth, Others arr
really what yoiir physician would give you
at n higher prize. while The MANY an' hut
simple ia lions. which cunti,cd with
the good iiygienic advice they .aahc ,oa
follow. effect their cures
"Thrn ar patent medicine, wihoui
end. In In, ,atalopIr have here there
are 3,0N ,ar,iies listed. which aIr &C.
lively Def D. The trade. and there aie fully
1000 ,ali cti : known Then consider thu
vast number which have only a local rcpu-
taiion, and ha e 10 doubt the total would
be brought up 10 5000 The amount of
manufacturing 'loic is TREMENDOUS but a
larger nnmie &C. of he firms haven't much
capital {" laii in advertising aud consc,
quenil, iirir pr ducts never So, aIc any.
thing lrui i'cal reputation. The big
eastern iilms ha extensive manufactures,
in viii b ii,'. employ thousands OF pco-
pie, and man, 81 them have even arrived
at that p'inl where they own large print.
ing Office ami get out their own advcrtis.
ing matter.
1T would I've a hard matter 10 guess at
the total amount manufactured. hut an
idea can he obtained by referring 10 few
OF the Ecrc proriinent OF the medicine,
now before the public. Las; year the
value Of the product Of well known
Rochester iirm WAS ~. ONO. OUp: of a
Philsccipb's i.rm, $1,000. 900: OF another
Philad.lrha firm. 81 500. ON: of Balti.
more firm. VI 400. OD0: of a Buffalo firm.
ii 600 0l. of n Lowell firm. 81 ON. 0OO.
Nearly oncl'1nih Of thi. entire product
WAS handled Tor the western trade by the
seven principal drug houses OF Chicago.
One Of these frms sends about five ga,
loads. or 81. 80 bottles, OF IL medicine to
this city e,rly month to Ia distributed
through the west. northwest and south.
This getting medicine In carload lot, j..
OF courS'. an exceptional case. bat il serves
rs an instari- To show 10 what ma mi
rude This Business has grown
The auiouut of advertising done in the
Interests of patent medicines. through
aimanac>, newspapers. circulars. show
cards. posters. ETC., is simply enormous, :"
said well-known advertising agent whom
the reporter subsequently visited land the
money paid oui runs up into the millions.
Almanacs are printed by The ton. and
when you figure out thai these alnanars
will average sixteen or sevcntrrn Ia the
found yuti 'an realize what that means:
and no, one ton or five tons. but hundred,
Of them know several firms who i.suc
from fifty to three hundred tons OF printed
matter every year. and, besides. do an inn
mense amount Of newspaper advertising.
About a year ago one Of the more
prominent 81 the patent medicine manu-.
facturers Was interested In trial IN this
city. and sNorc ON the witness stand that
his advertising expenses for the preceding
year were $3.50 200: prominent Balii.
more firm ! know expended nearly $500.
900 last year. and there are many firms
who pay oIi from $4,000 20 xIOO. 900
Why. fake yesterdays Chicago ,ai.i,s and
figure mp the number Of patent medicine
advertisements therein. That will give
YOU an idea Of the extent of The business. 7"
The reporter did 80: hc scanned the
columns of the papers and found lhcrcn
nearly thirty columns Of display advertise.
mems setting forth the merits of patent
me,l!cin,s. That is executive Of rradin,
notices aud could have cost no les than
$1,000, continued the agent III give,
YOU an idea of the extent To which this adj
vcrlsing is carried. In fact, IL has beet
pushed 80 much that patcni medicine al
Ncriiscr, are constantly dctisins new
scheme, and rNpcndiDg muuc., "a, Il tn
Ur,inary ,hannels