Connecticut western news., 1884-12-24
A Local Newspaper
 ITS VALUED The Duty of Advertising.

11l5 UQUy U1 O1 U4o414S'
 The country newspaper is the mosI important and least compensated of all the agencies which stamp the impress of progress upon villages and inlan' cities. Without the aid of local news papers, local towns are, as rule, thrift less and dead. It Is common for small great men to speak with contempt of tn, local newspaper, but the village news paper makes more great men with less material-more bricks without straw than any other factor in politics, and It is the one ladder on which men cllmi to local distinction as the beginning 0. wider fame. The advent of local pa per has always dated the increased thrif' of the community. The local newspa per is the life of the locality, and thu measure of its support, as rule, meas ures the advancement of the people. Not only subscribe but pay for youl local newspapers They are the friend and helpmates of all seasons. .--Phitdde,- phia Times.
 Every candid person IS ready to ad' init that the above statement is correct The advice, mot only subscribe but pay for your local newspapers, 1" is excellent, yet 1t is Incomplete, because it fails t. mention another important duty that dsvolves upon you, viz: the duty of ad- vertising. You are in duty bound tt adreytise in your local paper. Your du. ty in this matter IS fourfold. 1st, you duty to your town. 2d, your duty t. the public. Sd, your duty to yourself %th, your duty to the publisher.
 Let us consider for & moment these duties. When Q stranger wishes to as certain the character or business enter prise of g town he takes up their loca paper, looks through the advertising columns and business directory to ascer tain the names and the number of busi- ness or professional men in town, ant the different branches of business repre- sented. In this way he gets favorable or unfavorable impression of the place If he sees creditable number of busi sss cards or advertisements he correct ly concludes that 1t is wide-awake, CT = terprising, liberal town If he fails tt discover an array of business cards ol advertisements, he concludes it is one- horse town, dull place, no enterpris
 no public spirit or hberality, it's busi- ness men are old fogies, land in ma jority of cases his conclusions are cor rect), therefore it is the duty of every bu mess man or professional man to advertise in the local paper, that the town may be properly and justly repre- sented before the world.
 A business or professional mans duty to the public requires him to advertise. His own community, even the general public, at home and abroad, are entitled to information which should be contain ed in his advertisement. For nlustra- tion: A few months ago person living :. in g western state wished certain skilled work done on the old homestead near Canaan. The person mentioned is a subscriber to the NEWS, but failed to find among the business cards the name or occupation of tradesman required to perform said skilled labor. therefore letter was addressed to the editor oi the NEWS asking him to give the name : and address of some tradesman who could perform the skilled work desired The letter contained this leading ques tion: "Oh, tchy don't people adre,'tise ? , We'll, that's question we wish the bus mess men of Canaan and adjoining towns would answer satisfactorily. They are certainly standing in their owr light by neglecting to advertise, and il seems to us that many of them are also blind to their own interest. The pub lie are entitled to know where they car purchase different lines Of ofmerchandise and they expect merchant, manufac turer, or dealer will inform them and also invite them to deal with him. Il he persists in refusing to give the pub lie the information they desire, and does not solicit or acknowledge their support and patronage they will soon bestov their fayors on others more deserving.
 Every person in business does not discharge his duty to himself or those depending on him for support, unless he advertises his business. Without advertising, it may be possible to fol low along year after year in the same ole rut and barely make living, but the successful men of this enlightened age the men who have accumulated fortunes in legitimate business have been libera advertisers, and they voluntarily ac knowledge the value of advertising.
 Now word about your duty to th' publisher. The value of local papel