The Cecil Whig. [volume] (Elkton, Md.) 1841-current, 1884-08-23
John WANNNAkEr' :.
Store News.

facturcrs; and by a hard
time we mean a time when
they are losing money rather
than making. This is the
general fact. Amcrchant who
bought his goods six months
ago is sure to be losing now;
a manufacturer who is at
work on stuff that is already
too plenty is worse off than
the merchant. Such is the
condition Of most merchants
and manufacturers now for
a few months.
Wholesale merchants aid
manufacturers, both, are
holding great quantities Of
almost everything in trade;
holding-not for better prices
for buyers. Buy, RS are
scarce, because merchants
have got already more than
they can sell. There is gen
cral stagnation.
But this very condition of
things affords a signal oppor-
tunity for a merchant WHO is
not burdcncd with goods
and has the requisite outlet.
He can buy any quantity o.
the most desirable nlrrchan
disc, In.lorscll the retail,
market, and still make d
profit. This is our condition
exactly.
We sell in a year more
than four times the quantity
of goods we now have in
stock; and our sales are
going to be more, not less;
because We adapt our buying
and selling to the times we
are in.s We spoke Of max
ing a profit on these low
prices. Not always. We
are not smart enough to
Judge correctly beforehand
always. When We miss the
best thing, We Try the next
best. When We find we
have bou int on a falling
Market we hostcn to sell at
d loss, instead of waiting
after the ancient fashion; but
the outgoing tide of trade
here carries the wrecks off
50 quickly that We do not
stop to gricve over losses,
Time is cmphaticaIly money
where events develop SO fast,
What is the result, that VIC
ask YOU to read Of our prob
lens and tactics? Why, the
result is that here is a differ
ent condition of things from
what ) OIL c>pctt If the gene
raj du!n2ss. 1t is cail to be
dull; 70 trade. 1t isn't dull
here, MT even in August OF
a very hard summer. Every
body is holding lis or her
money a little more firmly
everybody is a little more
cautious in paying it out.
That IS all in our favor. The
harder The time and the more
cautious people become, the
more readily they 80 to a
place where advanta% e tuna-
blcs to their side OF the bar
gain with the solidcst guar
antcc (moncy back if they
Want) on the top Ct it.
We are not old enough yet
to be quite sure of the fact;
but it looks IS if hard times
We're actually good for us
here, as if people might need
the stimulus of fear to bring
out the fullncss Of their cSti-
mate Of what we are steadily
doing in good times and lad.
The store IS full Of MGR
chanJisc; AMI the prices are
what oar view Of the oppor-
tunity makes them. 1t isnot
q time tor1hc quickest things
Of fashion. It is a tine Tor
getting almost al the sub.
s.antial staple things to wear
and keep house with. 1t is
a time to make money by
spending it It is a time for
caut;on; hut the caution IS to
be shown in choosing what
you buy, and tn: bargain
YOU make. And surely when
the bottom appears to Ec
reached in goods, and Tie
top Of tic purchasing o"cr
in money, ard people are
trying to be watchiul and
Wist--,hat IS our tin to
advertise, to tell as nearly as
we can what's going on here.
JOHN WAHA>:AHE&.
-, - rt.-....,r. .-.,.r 80 Il. ., -,. .,+- and