Seattle daily post-intelligencer. [volume] (Seattle, W.T. [Wash.]) 1881-1888, 1884-01-01

70 &IV0 MIN TAX 8Itlol0 n 3 10lS p1lOes
II, with tho first described customer,
the shopkeeper let drop some unfortu.
nate word in describing the goods. ex-
citing the customers prejudioes, he
might lose the opportunity Of making q
sale. He therefore adopts . Fabian
policy in dealing with him, and with
holds all information.
with the second his policy is to de-
liver an article sufficiently good to Sc
cure his trade in future. In either case
the shopkeeper's brain is busy calcul-
atinR the profits, which has tendency
TO make him put the highest figure pos
sible on his goods. You know, of
course, that in almost any store you en-
ter you buy piece of goods ct a Ger
tain price, while beside it lies another
equally good. bat not quite so fashions
BILE, marked at q price perhaps only half
or three quarters as much as the first
piece. Fashion. the shopkeeper will tell
you, took fancy to the design of the
first piece; it it has become scarce, and
consequently dear, the seller charoinR
for it all he can get Now. with human
falllbility, the shopkeeper may fall iato
the belief that pretty much all his goods
are fashionable aud scarce when a GUS
toner appears who is able and willing
to pay a good price for what he orders,
bat when q bargain driver is facing the
shOpkeeper he may have his doubts as
to the scarcity an idearness of the goods
elsewhere, and let them 90 at q price
less than he charged the other custom
or. Y0a see. he thus transfers to his
shop the methods of q board of trade,
apparent supply and demand governing
transactions.
"The tailor who measures You for a
suit OF clothes may tell you he 10 too
busy, that You must wait week or two
before 1t can be made. At the end Of
the time agreed upon he brings out
from . drawer . snit made from the
cloth You ordered. You think il q hand
some, vell-made suit; you try it on and
It 10 perfect at; You pay your cash and
20 away satis6sd. Your folks ct home
congratulate You on your nice CLOTHES,
you admire them and you figure in
them In the glass, and then you 20 on
wearing them for whatever time You NJ
uAlly wear . suit, when you put them OF
Tor good. knowing that you got your
money's worth from that tailor. But
what would b your feelings toward
that tailor Il You were aware Of some
little faets that he withheld from you?
The euit Of clothes was another mans
misat. It Vas made . month before
yoar measure Was taken, and Il was "
ing In drawer In the shop when you
we're waiting for it to b made. More
ever, when y0o expressed t. him your
pleasure with his pTomptnees In deliver.
ing them, and With his artistic skill in
making them, his modest attitude and
his professions Of honest work were
part Of the sham Of his business.
"You perCieve how far-reachinQ il
honesty, do you not Well, il you At
tempt to handle any ono Of the various
claaoee Of Roods which are cold in our
city shops you will find that the public
10 not educated mp to q point which will
permit the ah0pkeeper to tell all he
knows about his stock. II q shop
keeper told damaging facts about his
own goods, and yet could assert with
truth that they we're Is good az his
neighbour, his customers would want
him to take something of his prices,
Ignorance 10 bliss with the average GUS
toner. Take coffee. You buy il ready
ground. You don't know whether it Il
half coffee or hree-quarters some
thing else. You don't know whether
the green oodee beans were not some
what damaged by sea water. II yoa
like the taste Of It, you buy it and
think Il good coffee. But il told BY
your grocer that it vas damaged or
adulterated, y0u might be uneasy.
Take cigars. What smoker can
gauge the value Of each Of half doxan
cigars Of different prices, ranging. cav;
from fifteen to thirty cents? Yet the
man who always smokes q twenty-five
cent cigar. would be made unhappy IL
told that abunch Of twenty cent cigars
had been worked OF on him. Take
shoes. There are certain seams in
shoes which 20 the moving bring down
their value. - they are mot regular
made. Yet they viii wear well enough.
and II yo0 don't know where to look
for these seams you will rest ooutented-
u In the belief that you wear first clase
shoes. Than there IL the special last
idea. Many . shoemaker ID enabled bv
, customers belief that his fest are of 4
shape entirely different from the COM
mon run TO charge high price for shoee
made for him q HE own last, whereas
the shoemaker knows that very proba-
bly, hts >ouatomer would fnd a.
rood . 0t and a. strong . ehoe
lt . ready made shoe store without
dimeulty. But no end Of people, INV
Trend, love 70 be humbuoRed in the
direction Of their vanities. Take drug
!toree-to sAy nothinQ OF the veil which |
1FuaRists draw over their dealings by |
he use Of Latin labels, or Of the prizes |
|hey charge for water and sugar when |
pat up ina niee bottle; think Of the drag |
leoFes which are nov palaces Of beauty,
bat which would b almost a. naked g |
.esoseed lots q Venues IL stripped Of |
'hct1 dummy Jam and bestlsa Yet The |
paboie = . blame for tAe encourage
nens q soeh phams. The puhlic. say, |
Dannoe . ~ peesent stage at develop |
neue vithgtAnd sneh = ahock q hon.
oey q bonine0 vuuld give IL. TIE
1dtvtdual u basiue0 Who intonds 20 |
~ ~ whale ts0&h always, plain and |
lavas1iaAed. and vho intoud6 topa1uuo /
eoolle q ~ s1yieoose honesty, -
lt0a1of o0Un n . uaso which tho heov- l
= z. 8 NE f''bids Ais following 70 IL