Weekly Phoenix herald., 1884-03-27
NEwsPAPEns AND rdEiEs
 SUPPORTERS

The following extract from the
 Kentucky Aauer.istr on the subject of
 News papers and their Supporters ! touches on matter that should re-
 ceive the consideration of both par
 ties interested. It says: 'As a gen
 eral thing the bushes man exhibits
 his very poorest business..quhlifica- tions when it comes to the matter of
 newspaper support and advertising
 He advertises in anything that comes along without consideration of its circulation or whether the medium is worth anything t0 the community ! in building it up aud eniarging its
 business, maintaining the rights and privileges Of it's citlzeHs and spread ] ing abroad q knowledge of the in>
 dustries snd resources of the coun- try. The lccal paper that has stood 
 the test of years; that has gained a
 wide circulation; that the outside world has learntd l to inquire for and
 10 look at as the exponent of cer>
 tain section of country that has
 maintained the rights of Ihe commu>
 ni,y which supports it, through
 thick and thin, through good times
 ard bad, under all circumstances,
 and at all tim es battling fer the suc- cess of the section of country 1t rep~ rest nt-, is too often permitted 10 be infrInged upon by ephemeial adver- tI=irg q, dgcs-catch penny arrange
 mcuts that reach scarcely five per sons where the local papers reaches hundreds; that go unnoticed ani un- read where they do circulate. The bushes man allows himself 10 be ! bled by such arran gements till he feels and probably is really unable ! to advertise further His money has | been spent fer that which did him very little immediate good und nc future good whatever.
 On the other hand he local paper 1 should be worthy Of the support of | the citizens of the community where It is situated. It should have sufficient enterprise to improve at every OrtuEity-whsnevc it has means to spare to do sO-for with the newspaper, as with any other branch of business Tn enter, rising hands, there is no end to improve ment. It should be emphaticaliy the champion of the people that should support it; it saouId jeals ously guard the good name of its locality. and lend ifs ttf0ris to tie of prosperity and peace, of law and order. The special of the local paper is to build up the community where it is located, in bush ess. ln good govern ment, in all it's material interests, and when it ceases or fails to do this then it is time enough for the people to loob for other exronents, but til such a thing occurs, business mcn, il lucy consulted their best in terests, would cnns.d r their local paper first in nll their business where it is an advantage, either im> mediate or remote, 10 Use an adver- Using medium.
 Lrcal merchants and other busi- ness men a.e generally ready to 3ritIcIsc where the people of a conn nunIiy sc nd to s;.me distant market for that which can Lc as well sup piled at home; and ye', they them selves tco often Go substantially the same thing by getting their printing ione away fiom home when it could 'e done at home as well, and for about the sane cost. All of such work, and advertising, legitimately belongs 10 tLeir home paper and the best business man sees that his work of this kind is turned into the home ofiee," etc., etc.