The sun. [volume] (New York [N.Y.]) 1833-1916, 1884-06-22
CONC ron COUNTRY EDYrOsa
0ss 81 the Friends sf tie Creek whs Dsss
Rushtas Dusiness.

oss 81 The Friends IT tie Creek whs Dsss
Haushias Bssimsss.
The Blocker street crook. dressed In Mack.
NAV hat white tie. cutaway coat. and light
striped pantaloons. cooled himself with lemon.
ade in Q summer garden near tho end OF Null.
berry street yesterday afternoon.
"Hot7" he reponted. We'll. yea: but you
shouldn't allow II to affect you. You should
keep cool. Heat is suggestive Of III TEMPER.
and all the Ills from which II springs and which
follow. Now. nevor lose my temper"
But you cause others to-"
That's different. Besides. tho ones that bite
my hook always deserve 1t. They expect to
got something for nothing. can tell you OF o
crook that 10 not 30 considerate a. am. Ho
lives by gathering In very hard working.
long suffering. and withal an Intelligent class
OF men. fmcan the editors OF country papers,"
1T 10 generally supposed that they have no
money to lose."
They are not 90 poor a. they write them.
selves to DO. but the sharper does not ask them
for cash. He sends them an advertisement
and offers to pay q certain sum at the end Of
certain time. and the country editor runs In
the advertisement. Readers OF country papers
scan the Advertisements very closely for bar
gains. and the advertisement pays II 1t only
brings one answer. For instance. aitor Helm
bold. tho buchu man. dropped out Of business.
friend Of mine sent out circulars to country
editors Offering not extravacant price for
column one year. payable semi-annually. He
signed II. T. Helmbold.' It took amazingly.
II he had offered moro than patent medicine
men usually pay. few would have taken the
offer. They would have been afraid Of too
much prosperity"
What good did tho advertising do him?'
:" He sold from one to ten dozen bottles Of q
.-t.. t-A.. t. - al,., all
lagos where the advertisement was published
besides some thousands Of bottles In smaller
villages where the papers were extensively
read. The trade ran we'll In the six months.
but lie went into bankruptcy at the end OF that
time at least he sent circular to the news S V.
Or he would not have filled hall the buchu
One would think man would not get bitten
My dear boy We are ever fresh and green.
Hs p sopss % get e0 paa next nt tme WhSn en my
friend had cleaned up the bnchu business he
eG and sdS mS
| some other old master company This time he
had u very large advertisoinent which offered
er makers. said 1 10 is e the
toner tho benefit Of agents commissions. To
LEGATION Of the Big adysrtise ment and occasion.
al editorial ITO paragraphs endorsing the company
the crook chuckled and ordered lemonade.
That was a stroke Of genius. Tho editors
took Il in grecdlly and printod conspicuously
At the end Of, six months the organ was due.
but my friend. with consutnn,ats gall. sent u
by TIN
eral advertising. he would not be able to catch
up with orders inside Of two months. He WINS
that he doubted not q liberal notice wonII be
came IN for tie
musical instruments Like circulars and moth.
ss o %sss F he .G Sid e Th ors
they had endorsed It so often 10 the editorial
columns; r, TIN. was most neutrality-suspicious.
sdv Aqd ss, the editors were eager for more
Certainly. tits said that country editors
sometimes run advertsensnts after the time
hns expired for which they have been ordered
type to All the space. NV friend tumblsd Ia
that fact. and then he started out on a new
and describing convenient little machine for
stereotypi1g email forms Of type: This he
si or he @sna s
DSSf PAYABLE h9y IL
and returned by the thousand. Then he took
the contracts to a compile Of extensive adver.
rate Tor ' and so, the easS 4.
Ter OF iaSt II h. hsh not been con. cnnsttutionally
nlshonest NJ c0nid nave MADE plonty OF money
by paying for tho machines and dealing fairly
with the editors"
Then there was mHchine?"
Yes. He bought q few Of q manufacturer
here, and for . couple of months he actually
filed the cash orders. The editors liked the
machines. and wrote him to that effect. II.
printed their letters and sent them to sverJ
country newspaper. New contracts flowed in
Then he began to reaizs on his investment
He Is working new scheme now. but Of that
won't tell you. except that 1t IL another dodge
20 get space free. He is sending out electro
types, OF his advertisement because 1t saves the
take the bait Tho electrotype and blank con
trnct accompany the proposition, and In a few
weeks country papers will have increased ad
vertising space and INV friend will summer a.
Asbury Park or at the Thousand Islands