The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1884-06-26

A young lady employed in q Philadel-
phia store won prize of $50 for the
best essay on "How to Wait on Gus
TONER" We publish the following ex-
tracts from the essay:
Two principles are absolutely neces-
sary: /. True loyalty-to your en-
ploy. 2. True loyalty-to your GUS
toner.
AS far as possible each customer
should be treated as if he or she were
to be the only one of the day.
The rush of business may sometimes
in measure prevent this. But by
keeping quiet mind and collected
thoughts, it can always be done to q
good degree.
Cordially, honesty, politeness, tact,
patience, perseverance, decision, con-
fidence, willingness, enthusiasm, all
must be brought into use.
Greet your customer cordially. Not
with undue familiarity, but with man
ner that says "Welcomel" She is your
employers visitor, and should be kindly
received.
Wait upon your customers honestly.
An apparent advantage may be gained
by even slight deviation from truth (;
but persons once deceived seldom re-
turn.
Wait upon your customers politely,
courteously, kindly. Not with an OBJ
sequious air, but with the politeness
that comes from true kindness of heart.
Wait upon your customers with tact
that peculiar faculty in which are
embodied SO many of the conditions of
success.
A quick perception q the purposes,
means, tastes and wishes of your Gus
toner is indispensable to the greatest
success.
Lose no fitting opportunity for intro
ducing goods beyond those expressly
called for; you may give pleasure and
information to your customer, and often
double your sale.
Should an article be called for not
then in stock, admit it frankly, but
quickly offer substitute.
Wait upon your customer with decis-
ion and confidence. Never be obliged
to say, 81 don't know" as long as there
are means of finding out 1t Is your
business to know.
Wait upon your customers cheerfuHy,
willingly. One may show goods with
patience, and with faultless politeness
80 far as acts go, but with shaded face
and martyr-like expression thoroughly
chilling to the purchaser.
We hear it said, well, 1 would not
buy of that one, at any rate; he seemed
so unwilling to show us anything" And
again, Il bought it because he was so
agreeable it was pleasure to buy from
him."
Wait upon your customer with inter-
est and enthusiasm. How far to press
point must be determined wholly by
circumstances. Ordinarily speaking,
urging has no place in true salesman
ship.
LOCKERS" are, in the estimate of too
many salespeople, objectionable in
truders; but remember that the pleased
locker of to-day may be the valuable
purchaser of tomorrow.
Do not brighten away timid locker
with the question, "Did you wish to
look at SO and SOP" or, Can I show
you anything?"
Ii hiuo VASES ouI VI zen VIC reply
will come, "Oh, no, thank you! l was
only looking" Those questions imply
purchasing.
Make q casual remark, such as,
"That piece you have your hand on is
one of the new spring shades; do you
like it?" "Those laces have just come
in; our Paris buyer is sending us some
beautiful ones lust now"
The locker will pause, ready to see or
hear more, and give you the oppor-
tunity to make her your purchaser.