Walker Lake bulletin. (Hawthorne, Nev.) 1883-1926, 1884-01-23
a MODEL ESTABLISHMENT.
The Advantages Of the Credit system
as Compared with the Old style
Of Doing Business on Credit-A
Few OF the Articles to be Found
In n First-class store.

an StoEc.
An occasional visit to the different
business houses in Hawthorne gives
one some ideas concerning the relative
advantages of the credit and cash
systems of doing business. All the
houses in town are sending out large
loads of goods, but there is frequent
complaint that SO much goes on credit
that the profits are not at all certain.
In one place, however, there are no
gloomy or distrustful looks as barrels,
bales and boxes are placed upon the
delivery wagon. In answer to the
question why the clerks did not seem
to labor as they lifted the heavy goods,
and why everything appeared to be
done as pleasure, and not as duty,
Mr. Summerfield, the proprietor,
explained that his system of business
contained but two clauses, namely:
"Buy for cash" and "Sell for CASH"
Acting strictly upon these principles,
he had been enabled, in short time,
to build an, extensive and prosperous
business from small, but firm,
foundation. One would scarcely
believe when looking at the immense
stock of the finest goods in the market,
the well arranged and commodious
sales.room and the other arrangements
for the convenience of the business
that it all came from the experience
gained in the cash system. Beginning
with but a small capital, the energetic
and now prosperous proprietor con-
fined himself to suchrtransactions as
his means enabled him to conduct
without credit on either side. BY
strict attention to the wants Of the
public and careful management, he
has been able, by degrees, to add to his
stock and enlarge his business to its
present proportions. This increase is
still going on, the demands of his trade
making constant additions to his place
necessary More shelfroom, ON which
to display his large and complete
assortment of canned goods, cannot
| be obtained without either stretching
| the house or building an addition, and,
as Mr.. Summerfeld does no business
on trust. he has concluded not to trust
to the stretching qualities of the tim.
bers, but to build more house. In a
wcll-supplied and well-arranged store
the innumerak ie barrels. boxes, ETC.,
can not be permitted to occupy the
/ floor of the sales,room any longer than
\ posi- ble, and, to put them where they
I win be safe and convenient, he has
made cellar which would excite the
envy of the most exacting housewife.
One of the most noticeable results
of this cheap for cash system is seen
in the rapid increase of help in and
about the store. When first opened
Mr.. Summarized did all the work
alone and delivered has goods in a
wheelbarrow. Even then he found
time hanging heavily on his shoulders.
But as soon as the advantages Of his
system became apparent he enga ged
two. efficient clerks, and, at enormous
expense, imported two fast-trotting
horses, half.brothers of Jay-EyeSee,
| ~ nd 4 4, Il
become known as the only extant
instances of real perpetual motion.
The reporter, in search of items,
called on Mr.. Summerfield the other
day and asked him why it was that
there was so much complaint about
the quality of the kerosene brought to
Hawthorne of late
His reply was as follows: awe are
now completing arrangements with
one of the largest manufacturing firms
in the East for the making of special
article for the Peoples Cash Store.
Our label will be on each can and case.
The oil will be warranted 40 proof.
So advantageous is my way of doing
business that will be enabled to have
this oil shipped by the carload at
prices that will soon drive The inferior
article from the market and astonish
the people of Hawthorne"
While walking through the spacious
cellar the attention of the reporter was
riveted upon rolls of something re-
sembling bologna sausages. Upon
inquiry it was ascertained that they
were called ham rolades. An investi-
cation revealed the fact that they were
about as toothsome as anything ever
set before an epicure. Any attempt at
description would fail to give an idea
of their delicacy.
The Crystal Wave cod is an article
having more of the appearance of