Fort Worth daily gazette. (Fort Worth, Tex.) 1882-1891, 1884-04-04

careful to refrain from repeating or
even abiding TO them In manner
calculated to give them additional cur
rency. The course of the News has
been wise and dignifed, and 1t has all
the vindication 1t could desire. We
confess to establishment at this policy
of the Post Granting, for arguments
sake, that it WAS in possession OF Facts
going to prove the theory it laid before
the public, was il warranted, by any |
recognized rule Of journalistic or bust.
ness conduct in making use of such in
formation as q resource Of competition |
or rivalry! What concern can the
general public have in the financial
status Of the News, as long as the lat
ter journal publishes las it does su-
perior paper 10 the Posi-? And as long
as the News signature to commercial
paper IL worth hundred cents on the
dollar on Galveston bank counters,
who cares whetherthe News Is "ilush'
or running under close-reefed sails?
The policy OF the Post, we repeat, is
ineSplicabe. 1t is easy to imagine
how the business public would regard
such line Of action, if pursued by
commercial institutions on firms. For
illustration, take the case of Houston
wholesale firm, in any line OF legiti-
mate business. 1t finds that Calves
ton firm in similar line is giving it
sharp competition-selling goods as
cheap as 1t possibly can and just rs
good, and perhaps n better line of
goods for the same money. The Gal
and is quoted favorably in financial
circles. Does the Houston institution,
rs means OF "getting event. begin TO
delve for facts calculated 10 affect the
financial solvency of its competitor?
BY no means, for it knows such
course would be condemned in bust.
hess circles. On the contrary, ii seeks
to meet its rival by lower prices, or
superior class Of goods at equal prices;
it cultivates the purchasing public,
advertises judiciously, put more drum
mers in the iield-in short, it adopts
legitimate business methods. Shall it
be said of Texas journalism that IL is
less honorable and intelligent in its
rivalries than other lines of business?
We hope not. The Post will learn,
sooner or later, that if it wants to get
ahead Of the News there is but one
way to do So and that is to publish n
better paper than the News. The lat
ter may be mortgaged down TO the
guards; 1t may be worried to raise all
the money it needs; bst as long as il
publishes. seven days in the week, a
paper that excels the siX-days.a-weel,
Post, it will lead the latter And as
long IA it pays q hundred cents on
the dollar it will enjoy the confidence
of business men and command faciIi-
ties to conduct its own business. We
think the GAZETTE can tender these
reflections with propriety, inasmuch
: as ii is about the only daily in TeXa;
f. that has endeavored, in competing
with the News, to use the latter's owl
. weapons-those of enterprise, liberia
/ and judicious outlay of money and al
t appeal to the reading and advertiser.
= public on the score OF merit. The GA
o zErrE has never hoped or desired, no
IL does 1t now, TO compete with the New
Of on any other grounds than these.
ne has no thought or care OF the flnar
N clal or other troubles Of its Galvesto
ID contemporary. The public can judg
to whether the GAZETTE, as daily joul
- nal, equals or surpasses the News. /
i'd 1t does, the GAZETTE Will reap the +,
IL ward II it does not, the News will /
n fairly entitled to whatever precedenC
'ss 1t may enjoy, both us to prestige an
ed business. We have written plainl
et- on tins subject, not so much for I'll
as benefit or information of contempor.
y ries as for the information Of the pul
ad lie, to which, after all, every iouru,
its must look for its Endorsement an
10 encouragement. 1t Is desirable an
'as II Is right that the public shall kno
III, newspaper enterprises are conducte
he in the same legitimate and honorab
err spirit that characterizes commerce.
its business in general,