The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1884-10-24
CTtdnali,aEtr's.


Gloves are peculiar. there
is no sort of goods in which
tits easier to 60 astray; none
in which the utmost rigor in
adherence to standards is
more necessary. There are
good gloves for economical
people, good gloves for ex-
travagantpeople, good gloves
for people between, and a
great variety for them all.
There are also many sorts OF
good-looking gloves for all
sorts of people. The good
of all sorts we keep. The
merely good-lookihg we do
not keep. We draw the line
sharply between the good
and the not good. But there
are degreesof goodness and
we keep several,
TO be short: Cookbook
ing gloves are Of all degrees
Of goodness; and we sharply
rule out those below a fair
standard of honesty. Have
you noticed that we almost
never advertise gloves below
value? The reason is We
can'tget honest gloves below
value, except by rare ac-
cident. Nobody can.
Let us now print once for
all our standing news about
gloves; for it doesn't change
much. We have about every
thing that belongs to an hon
est trade in fall and winter
gloves. Our prices are fair.
They often seem high to peo-
pie who believe advertise.
ments and shop tales withou,
discrimination. They are not
high. They cannot be low.
What sort of guarantee OF
gloves ? Just the same as. of
almost everything else that
we sell.
But that isn't enough.
Gloves are peculiar. People
do not often become dissatis,
fed with the worst of them
till they have injured them
The guarantee, Bring back
the gloves uninjured and get
your money back, isn't
enough. 1t doesn't secure
against the worst abuse in the
trade, viz, the sellingof gloves
that are only good,lookingfoi
| good.
But a guarantee going fur.
ther and protecting the buy
cragainstdefects thatdevelop
only by wear is liable to Sc
rious abuse. Some people
would strain itbeyond all rea-
son. 1t isn't as il we had only
fair and reasonable people to
deal with. There are those
who would wear a new pair
Of gloves till a little soiled
and then tear them on pur-
pose to get a new pair for
nothing. Our guarantee has
got to be such as to protect
US against these one-sided
people.
lust as we said the Other
day of shoes, we do not agree
to do more than is reasonably
safe and just. We have to
remember that half the shoes
and gloves are worn by peo-
pie who show very little wit
in the choice they make Of
them or in the use they put
them to. We are not going
to bear the cost Of their ignor-
ance or folly
What ito we do, when the
buyer complains and the
gloves are spoiled? Rcmem-
Der the answer, We straight
a0qr f0nSiaer a0AieA Of the
MI-ee, maker, merchant, or
sboiIeJ', 0u.sH to bear The AosS,'
aN3ue bn- il a0Aeye ii belongs,
ygJe taH.
We began about gloves.
Really the facts about dealing
in gloves and shoes are so
alike with respect to what we
keep, how we sell, and what
we doin case Of dissatisfaction
after injury is done, that we
might have put gloves and
shoes together all through
THERE'S more in this subject
than how we gather and sell
our gloves and shoes. They
are difficult goods to guar
antee satisfaction with, How
we treat them is a clear indi-
cation OF how we administer
our guarantee all over the
store. What if we sneakcd
out Of every doubtful oblisa~
ton? Whatifwe Interpreted
every understanding in the
most favorable light to our,
selves? Whatif on the other
hand, beyond our absolute
guarantee Of almost every
thing we sell, 'oe study to tint
A090manyQ1MelOsseS incurred
BY people 7OA0 trust us aOe can
PrQberHShield them r0m,Ao,
me'y a0e can properly AaI~
| aLhnu ntlrccL,nc a.. .A,LL.A.A....