Daily Los Angeles herald., 1883-09-01

Hereafter the DAILY HERALD will be
served TO subscribers at fifteen cents n
week. For some time past we have seen
the necessity OF conforming the price of
our paper to the demands Of the hour.
For years there was legitimate reason
for asking "two bits" week for a jour
nal published in Los Angeles. To say
nothing OF the lavish habits Of Califor-
mans, who would rather commit crime
than be pieayunish, there were nat
ural causes for maintaining high sub
scription price for daily paper. In the
first place, tho population Of Los An
geles was relatively small, until lately.
In the second, small as II was. II was
cosmopolitan to a degree which has
never been Iivaled on the American con-
tinent outside Of New York and San
Francisco. For the greater portion of
the time during which the HERALD has
been published, French, German and
Spnnish daiies have been issued in this
city to accommodate the large class who
do not read English. During great
part of TINT time two Spanish and two
French papers were on the roster Of Los
Angeles journalism. In addition, at
every country cross roads, hebdomadals
were springing up day by day. With
out designing to say anything invidious
as to these, in some cases, premature en-
terprises, their effect was, undoubtedly,
to curtail the patronage Of the Los An
geles dailies. For our part we had de-
termined from the first to jump tho
chasm at bound, and to pass from n
subscription price Of twenty-five cents a
week to fifteen cents as soon as we felt
that we were strong enough for the Or
deal.
That time has now arrived. Here
after subscribers to tho HERALD will be
served with the paper at fifteen cents a
week, seventy cents a month, and the
mail subscribers at 81 year. We sug-
gest to our subscribers that the present
is an admirable time to close M old
accounts and start anew. We address
this remark in an especial degree to
delinquent subscribers. We have at all
times'been good natured in our relations
with our patrons. In fact, this is the
first time, during our seven years con-
troll of the HERALD, that they have been
dunned through the columns of the
paper.
The HERALD, iu the coming time, will
be staunehly Democratic. In the future.
as in the past, it will be an uncompro-
missing advocate of the interests of this
section. While we respect temper.
ance sentiment which is not fanatical,
we believe that the manufacture of
honest wines and brandies-the pure
juice OF the grape---is really the best tenn
perance movement that could be devised.
We shall never permit ourselves to waver
In an enthusiastic advocacy of the vini-
cultural and yiticultural interests of this
section; believing that, from this course,
Los Angeles will, within ten years, be
the happiest and richest section on the
American continent, with a great re-
sultant benefit to the American people.
We shall cheer on all our distinctive
interests. hoping, heartily, that very
shortly Los Angeles county will be neck
aud neck with, perhaps even ahead of,
the famous Blue Grass region of Ken
tuclxy, in stock raising and horse-breed-
ing. This journal never has sympa-
thized with the dyspeptic and fanatical
classes of Americans and it never will.
For three months, during the Sum.
mer, which is the least remunerative
period to a newspaper, we have been OBJ
liged to publish an advertising supple
ment. We could not shake it off. This
Is thus case where newspaper could
not do thing if it would, and would
not if it could, as there is strong
money temptation in supplements, how
ever embarrassing they may be to the
foreman of printing office.
The HERALD, though partizan, will
always be fair. We really could not ask
more from our patrons than continu-
apce of their present generous favors.