Evening star. [volume] (Washington, D.C.) 1854-1972, 1883-11-03
TIE GOLDEN HAIR CRAZE.
Ladies Left Stranded by the Receding
Tide OF Fashion.
THEIR PLAINTIvB APPEALS TO HAVE THEIR
HAIR RES .oRED TO Irs NATURAL CoLoR-A
CHAT WITH AN AVENUE DRUGGIST.

HAIR RES ORED TO ITs NATURAL CoLoR-A
CHAT WITH AN AVENUE DRUGGIST.
at is all on account of that horrid old Aureo-
line" she cried, as che f1ounced into a fashion
able drug store on the avenue. 81 could Just
sit right down and cry" and she stuck out her
|. Ups. ran her fingers through her frouzy mud
colored bangs and looked miserable
After she had had her say and gone STAR
reporter. who always takes an interest in DIS
tressed females. asked the druggist what could
occasion such anguish in one so young.
''oh. she's been using Aureoine to bleach her
hair. and now that light hair is going out of
fashion she's all broken up, tn speak That
Is to say, she wants to make her hair dark
aSan, and instead of getting to it's natural
colOrit has turned out a dirty nondescriut hue
and she's mai sboutjt."
What IS Ztuvaalae9" asked THE STAR
1T Is awtusiy hotrid stuff if you take her
word fhsit. But it is known to Us druggists as
paTsat coIniouad,i warranted 10 make the
HAIR Ike gold; only tafo dollars bottle"
DO, yDu sell much Of it,"
YES taas aud ott,er similar drugs. For the
last three or four years golden hair has been all
the rage. and all kinds OF drugs for bleaching
the HAIR have been in great demand You would
oe astonished ut our sales. They are mostly
fashionable women who buy these goods"
lis your trade conlined To women whose hair
Is faded and gray. OF who have naturally dingy,
bad-cOOred hair?"
by no means, Why. such has been the pGpu-
larity OF golden hair that even young giris--yes.
girls hardly out OF school, whose hair is as fresh
and beautiful eau be-subject it to all sorts of
processes to change it from q black or rich
brown to a bloiide shade"
lis this not very injuriOus?"
Yes Hair once subjected to these bleaching
processes can never BE- restored to its natural
state And there's where the trouble comes In.
Light hair is going out of fashion now. and all
those who two or three years ago were crazy to
get something to bleach it are now rushing after
us to give them something to restore their nair
to its natural color. There are many how
ever. he continued who still cling TO their
golden hair. Many fashionable women who go in
society great deal. and are very particular about
their personal appearance. have CONT
pounds made from their own formulas
and keep their hair always at that shade they
most admire. These never give US any trouble
about restoring the color of their hair. They
know what they are doing when they dye it, and
they let it stay that way. The trouble NIL comes
from simple. inexperienced women. who dye
their hair just to see how it looks or to be in
fashion"
Here he was interrupted bv the entrance of q
stylsh-lookng lady with black eyes and a pro-
fusion of golden hair. who spoke very conf
IDENTITY to the clerk. and getting little square
bottle done up in pink paper. hurried out to her
carriage. which was waiting at the door. AS she
passed out the druggist winked at the reporter
and whispered. "A-u-r-e-O-l-i-n-e"