The daily gazette., 1883-01-05
Doflu gnsette
wnMlNoTos. FaIDAY. JAN. ).
The ouIutee.enoe Of Cheek.

Fer pure, unblushing cheek, greediness |
and demagoguery the article in the Noes,
this morning, in relation to It's advertisers
and advertising patronage, exceeds the most
remarkable performances Of that wondrous
good and perfect paper, even the famous
attempt of its free trade editor to conduct
campaign in Delaware upon radical high
tariff principles.
To read the article in question one might
reasonable infer that In the opinion Of these
immaculate New Yorkers there is shut one
paper In Wilmington and that paper is
q the Neirs'-despite the fact that it's lin
tied circulation Is scarcely one-eixth OF the
combined circulation of the three afternoon
papers, and in lack Of influence 1t is
only rivalled by its political contemporary
At Third aud King.
We are sorry this New York organ cannot
look with favor upon the efforts of the
GAZETTE 10 secure fair share of the adEer-
Using patronage Of this city, but neverthe-
less we propose to continue our efforts in
this direction, notwithstanding the unfair
coInsetition we are forced TO contend with
by the cut throat rates offered by this paper,
which editorially places such high esti-
mate upon its advertising columns. For
when IT pretends TO say that its advertising
rates are higher than those Of the
GAZETTE, we unhcsitatingly declare it guilty
of deliberate falsehood, and can sustain the
charge by number of business men to
whom the rates Of both papers have been
submitted.
Since the GAZETTE passed into the hands
Of the present management 1t has been our
constant endeavor TO establish the adyer-
tising business upon a fair and equitable
basis by charging price sufficient to return
reasonable profit upon all transactions.
Time and again have we been
confronted with bills and statements
showing that the Neus and other papers
were taking advertisements at rates barely
sufficient 10 pay the cost Of composition
and the reputable character Of the parties
making these statements left no room tc
doubt their correctness, aside from the re
ccipted bills frequently offered for our in
spectiou. 1t seems to be the policy Of thes'
advertising pirates TO take just what the!
can get, and run the chances Of realizing
from the unsuspicious apd liberal minded
advertiser what they lose upon others win
contend sharply with them in the matter Q
price.
Thanks to the intelligent appreciation c
HAT portion Of the business communit
VINO realize the great value of the GAZETTE
nd
Increased circulation, as an unexcelled ad
ycrtising medium, We have been fayore
with a goodly share Of patronage in th
past. and indications Of a gratifying il
crease in the near future. We treat a
eilr advertisers alike, with one price f
all and do not propose making or
customer pay what Is lost q
another While our rates are no more tha
the other papers will take ii they can z
item, they must, per force, be frequent
largely in excess Of what these sharl
accept from an ohdurate advertiser soon
tHan let him depart from their doors. SUI
despicabe course VIC have careful
avoided. and have on various oce
aious allowed advertisers 70 lea
sooner Than accept their fave
a, rates upon which no profit could
II allied. Unlike the morning cormora
We do not desire TO monopollze all the a
Sertising patronage Of the city, but !
would like to see little more fairness q
deecncy praetirea hS the other papers
Na-ds the advertising public. For to char
one man one price and another man III
per cent. NOR" or less l. a rank injustit
and this is just what the morning organ a
two Of the afternoon paper have been dol
for months past.