The weekly Union times. [volume] (Union C.H., South Carolina) 1871-1894, 1883-08-10

two since, proposition from q certain adver-
tising Agency of Baltimore, TO advertise the
Columbia Female College, one month, for which
we were offered, in postage stamps, the aston
ishinS price of SeUcnty .fre cents! The said
advertisement, according TO our regular rates is
worth fee dotldrs. When n Southern College
has TO resort to such plan, and offer such n
price MS this for advertising. it would seem that
it is either hard pressed, or has become exceed
ingly economical. If the Columbia Female
College is really not able to pay any more than
the price offered, and will state the fact directly
to us, we may through sympathy for n struc.
CLING institution. give the advertisement few
Insertions gratuitously y.-LdurensrW Xeruld
The Her.M is exactly right in refusing such
picayunish custom. And it its example were
followed and adhered to by the entire press of
the State, or even by respectable majority,
publishers of newspapers would benefit by it,
and some of the sharpers VIII run advertising
agencies would cease from troubling them with
offers OF this kind. Ii publishers, rs u class
would just say TO these cheap advertising bu-
reaus that they must pay iai' prices for adver-
tisements they would soon come to it. Let them
hx rates that are rcasonable--not too high or
too low-but such rites as they charge home
advertisers; and they will get about rs much
foreign advertisements as they get now. But it
Is no use for few newspapers here and there to
adopt rule of this kind, If the rest of them
continue to take these cheap al crisements that
In the majority Of cn"cs arc not worth the trou
oie they occasion. The newspapers for the State
should unite on this matter for their mutual
protection and benefit. .-Ncwberry Observer.
The same advertisement appears in our col
umns not for the pitful sum sent to pay for it
but solely for the benefit of the institution, and
we wrote to the President to that effect, further
stating to him that we referred publishing it
gratis for the institution to taking sucn pitiful
price from an advertising agent. Wenow think
we dill wrong IN publishing it at all. There is
also large advertisement running in the Times
and number Of other country papers at a
most ruinons price.
We have tried hard to keep the advertising
rate up to n fair and reasonable standard, but
oil to no purpose. Often do we see in other
papers advertisements that we have refused
because The price offered was contemptbly small,
In one case we contracted with agent to in
sert m advertisement for n certain sum, but the
house refused to ratify the contract because the
publisher of paper in an adjoining county had
agreed to publish il for S35 per cent less.
In ninety cases out of n hundred we do not
even read the proposals of Advertising Agents
but throw them into the fire. 1t will he seen,
on examining our advertising columns, that we
have but one patent medicine or other foreign
advertisements in them but on looking over the
larger sheets of our neighoors we find from two
to three columns Of such Observation-Disclosures
OF them having besn refused by us. We could
! fill page of our paper every week with them,
II we would take them at the prices and upon
the terms offered We know of nothing that
does more to lower the dignity and weaken the
power of the country press than "cheap adver-
tising.' 1t is making advertisers immensely
rich and keeping the publishers miscrably poor.
and drives the best literary talent out Of the
papers.