Daily Republican., 1883-10-20
SATURDAY, OCTOBER 20, 1858.
Tne Popular Advertising Medium,

SATURDAY, OCTOBER 20, 1858.
The Popular Advertistng Medium
We have not said much in relation
to the merits of the REPUBLICAN lately |
n an advertising medium, but it IN ust
not be inferred from that reticence that
it Is not the same first class advertising
medium that it has always been. Ad-
yertisers when they seek source
through which to inform the public of
their purposes, want a paper that has
large circulation amongst the masses of
the people. This they find in the RE.
PUBLICAN, which has a daily average
circulation of six thousand five hun
dred. Such circulation in city, the
size of Wilmington, where four other
dailies are published, is without par
allel so far as we know The REpUB-
LICAN is popular with the masses OF
the people, as the rich, the middle class
and the poor all take it. 1t requires
but walk around town to prove the
truth of what we say. People come to
us and say they find more REpuBLI-
CANS in circulation than all the other
daily papers published in the city com
bined. People who ride III the street
cars, and who walk along the most fire.
quented thorOughfares, find the news
boys with bundles of REPUBLlCANs
under their arms, which they sell rap
idly, while but now and then they sell
the other evening papers, which they
carry at the same time.
These boys wEo sell papers of course
would not supply themselves with more
kEPUBLICANs than any other paper,
if they were not in demand. They gen
orally shove the paper that sells best,
and out of which they make the most
money.
But there is something else that is
convincing proof that the RErUBLI'AN
is preferred by the newsboys, even with
the odds in price against them. They
make but a profit OF forty per
cent. on the REPUBLICAE, while they
make a profit Of fifty per cent. on the
other city dalies, and yet with this
difference against them, they make
more out Of the REPUBLICAN on ac-
count of the large sales they make.
These are but little straws, it is true,
but they are sufficient to show which
way the wind blows.
1t requires no argument to show that
paper Of this kind is the paper for ad-
vertisers. The prices for advertising in
the REpUBlINAN are considered by
some little steep when compared to
the charges in some other papers. But
those who make this objection do not
tisement in paper with circulation
of six thousand five hundred is worth
two-thirds more than IN a paper with
two Thousand of circulation. Pro
pOrtiUnatcly considered, if an advertise
ment III a paper with circulation of
two thousand il worth six cents line,
'hN " ~ v univ ilhl'' lilht tIlt LIE'
tion Should BE- worth eighteen cents a
line. But the I,ErrHLICAN does not
charge il proportion to circulation, 1t
only charges What other papers charge
according to their published rates, thus
giving its patrons in some instances
double and in others three times The
Al al
has nothing to conceal in regard to it-
ejaculation. its press room is not IN
some cellar or c1rncr 10 difficult Of az
G. 81 that but few are able 10 reach it,
but is IN floor where anybody can
step in and count for them selves the SIX
thousand five hundred pile Of papers
wet down for the days issue.
As the season has come TOR increased
advertising by our merchants ami buni.
ness men, the EErurLI,AN present, to
them its CLAIMS !or th,Ir patronage, ami
while II is profoundly grateful to IL,
numerous patrons Tor tnat support
which has been mutually reciprocated,
it confidently looks for not only the
SANE bur for that increased support
which its Overwh heIming circulation
merits.
EX-SENATOR Bruce Of Mississippi,
and present Register oS the Treasury Dt
the United States, and who Is probably
the most influential col Vred man IN the
country, regards tAe d ecisigu Of The Su-