News and citizen. [volume] (Morrisville, Vt. ;) 1881-current, 1883-09-27
A HOME TRUTH.
What Leading Business Houses Say Abohs
Advertising.

few of the Boston and New York
loading merchants having been inter-
viewed on the subject of advertising
testified as follows:
.sOf all the methods open to the merchant
for advertising his business, an experience OF
nearly half a century enables us to unhGslta-
tingIy declare in favor Of the Newspaper. 1t
is without exception, the most economical,
Dersistent, painStaklng and successful can
yasser any business firm can secure for the pur-
nose of bringing their goods to the attention
of the consumer.
.s1ave what the public want. Sell it with
moderate profit Advertise largely in News
ranars and Won are bound to do trade. Let
fba Newspapers be the best you can obtain,
no matter what the cost. 1t is but natural
that an advertiser must, IN degree, share
in. and thereby gain from, the respect winch
the reader entertains for an ably-conducted
Journal"
San experience of many years has convinced
us of the great value and benefit derived from
carefully prepared advertisements of such
goods as are IN stock. Not over-estimating
their quality or quantity but conforming as
near as possible to their merits. and inserting
tbe same in i fuential Newspapers. hand
somelv displayed. We have found the cost re-
turned to us in increased trade tenfoId.'
L
thousands of dollars in advertising i'll all the
old and new-fangled methods which daily
set before persistent advertisers and have long
been satisfied thatif aman tells the truth in the
Newspapers he is sure to get ample returns for
his money. Two or three fines i'll q large daily
has often resulted IN returning 10 me one nun
bred times the cost.
..Publicity is money. This has come to be
recognized as a principle IN business. Com
petition is so keen. and we live i'll such busy
times that mans only chance Of success lies
in pr0clamiug the merits Of his wares far and
! wide, up and down the market. He must keep
a trumpcter, the public attention must be ar
rested. and he who best succeeds in this has
the best chance of making fortune. In this
conviction every one of spirit advertises. 1t
is not sufficient to put a sign over the door,
signs mn he sent ont far and wide and people
male TO see and remember them in spite of
themselves.
8" a dull tool wastes time and is never used ex-
cept by a dull fellow True as preaching Do
ing business. attempting to do it, in this age
without Advertising, is like using 4 dull tool.
and the merchant who tries it Is. generally
sDeaking a dull fellow Not one man in a
thousand who advertses literally and iudici-
ously, fails of success while there are hundreds
who never succeed at all. merely because they
have not the pluck t. spend portion of their
profits in making known to purchasers their
whereabouts, and what they have to sell At
tempting to do business without Advertising is
like using dull tool when a keen, sharp one,
lies within reach"
1--WE have for many years studied the art of
| Advertising and still it remains marvel to us
| that there is not hundred times more of it.
| We never vet knew Il man to advertise his
wares literally and steadily that it did not pay.
| Yet there are thousands of manufacturers and
| tens of thousands of men. having articles
! To Inc