Evening star. [volume] (Washington, D.C.) 1854-1972, 1883-02-24
The Madison Square TheAter. New
York.
HOW IT rs NANAGBD-AN INTERVIEW WITH ONE OF
IT'S MANAGERS

York
IT'S MANAGERS.
"Many people have Supposed said Chas Froh-
man to the reporter OF TIE STAR yesterday. "that
the Madison Square Theater is a very lucky in
stitutiOn The fact that the enterprise has made
money, and that the theater has been so remark
ably successful, Is considered q species Of good
luck which my own experience with the Madison
Square Theater shows me the fallacy OF these sup
positions know OF no other dramatic enterprise
In his country which is conducted on more sys-
tematic principle, nor is there any other theater
which follows so sedulOusly fixed policy as to
the Of ts PLAYS Marshall Mallory the
strict Ep!scopaan, and he Is the proprietor OF the
Chrchnedn. His brother IS editor OF this paper,
Management. Before they entered In the Mad
ison Square scheme they had always entertained
an Idea that there was room for a theater which
would present nothing that was not clean In its
character. pure in It's tone and wholesome In its
aim. In fact, some rtdlcuIe was levied at
the theater because minister had some sort OF
interest In It. Never has such influence been
more wholesome, more effective, and may say
also more profitable. But the profits have been
management OF these enterprises was entrusted to
my brothers, Daniel, Gustave and myself. We
understand the purposes and the policy OF Mr.. Mall
Tory, and we work out these plans in a consistent
way. The system OF business has enabled US to
present our plays in duplicate all over this coun-
try. We have secured the best business managers
and representatives that We could find. We have
employed newspaper men OF experience to help
us I'm carrying out our plans, and wherever these
gentlemen have worked they labor In harmony
with the home Office. III the same way Mr.. NAL
Tory holds to his purpose touching the stage. its
discipline and the character Of its productions.
My brother has had carte blanche to engage the
best artistic material obtalnable, and for that
reason he has engaged such actors as Alice Dun
ming Llngard, Ada Dyas, Agnes Booth. John
E Owens. c. W. CouldOck, BENZ. Mckinley,
Joe Wheelock-actors who have made from $500
TO LOCO a week starring: These ladies and
gentlemen and several hundreds or others will be
employed by US next season in representing
throughout the country plays which have been
successful at the home theater, and these plays
are successful because they are true to the char
acter which this house has achieved, and it GER
ta1nly Is an envfable one, for our audiences are
always large. They are always OF the best kind.
we interfere with no other theater and our line of
business Is distinctively our own, and may say,
without exaggeration that we have done much
toward elevat1ng the character OF dramatic rep
reservations throughout the United States by our
plan OF giving superior kind Of performance. To
carry out these plans requires large outlay OF
money at the beginning or each season. 1t neceS-
states the employment Of a very large corps of
people, and our salary lists for all the persons en-
ployed In these enterprises is not far from $4,000
per week."