The new North-west. [volume] (Deer Lodge, Mont.) 1869-1897, 1883-04-13

We have never experienced any "dul
times" since we've been In business In this
city, but eur bushes Was never 50 active
at this season as now. We are busy in every
drpzrtment but particularly so in our depart
,nents Of
CARPETS, WALL PAPER, SUITS, WRAPS AND
DRESS GOODS.
As q matter of fact, we have sold forty
seeea carpets within the past week, many OF
which were shipped by express and other
wise to different parts Of the Territory, and
many of them were fine Wiltens, Moquettes,
Velvet and Brussels. And, within the time
mentioned, We believe We have sold more
wall paper than during any other like period
since we have been business. We mention
this matter OF business, for it is certainly
indubitable evidence of the fact that our
manner OF doing business is such a. meets
with a more friendly recognition by the pub
lie than Is common, aud that our prices are as
reasonable, if not more so, than generally
prevail. As . rule the merchants of this
&C untry strive to obtain the highest prices
pessi bic for what they sell, but we are always
striving to see how low we can sell. We are
probably just as anxious to make money As
they, and we may succeed rs well, though
we employ different methods. Low prices
together with strict observance Of straight
forward business principles constitute the
only sure basis fer the development of large
and prosperous business; aud such business
will yield better return than a small bust
ness conducted on the high priced system
1t is true that in n new country like this il is
very oommon for merchants to do big bust
ness and amass big fortune on the "high-
priced system, but it's because their patrons
can't better themselves. Such q condition of
affairs, however, is fast disappearing and
these high priced merchants must soon see
their business gradually drift away int the
hands OF men Of more liberal and progress
sive views. Taking the view of business
that we do and faithfully observing 1t in
practice n we do, il is but natural that trade
should flow TO US with an unusual rapidity
and that we should experience just such busy
times rs the present.
ADVERTISING.
We believe in judicious advertising, and
we probably do more Of it than any other
house in the Territory. Some say it's too
expensive, and that the customers of house
must pay for il. There is this, however,
about 1t: The increase of business which ju-
dicious advertising will bring will not only
pay its cost, but enable a merchant to sell his
goods at closer profit because Of said in
crease. Some merchants, however, sdver-
tise extensively, but don't do what they
promise in their advertisements. That sort
of advertising is money thrown away" and
it causes people to lose confidence In all ad
vertisements. We have made a success of
simply because we have tried to
be honest in the statements which they have
embodied, and their truthfulness has been
If house INDUCES in sham ad-
vertising-and many do-you soon find it
out. You may be deceived once, but not
the second time by the same game.
This has been sort Of general talk and we
haven't said a word yet about any particular
goods We are Offering, and as we haven't
much space left, we will leave that till next
time.
We will be pleased to send you samples OF
wall paper, dress goods, etc, Ready made
suits and wraps for ladies, misses and chill
dren will be sent on approral. Write us.
Very respectfully,
SANDS & BoYcE.
Butte City, Montana, April 10, 1888.