Frostburg mining journal., 1883-11-24
Conccrninn Nelr.mprrs.

The Annapolis RpablicdR, lately en-
smalled and otherwise materially inn
proved, wants its subscribers TO '.pay
up" The Republican contends that ''it
is useless to continue the publication
of paper when we receive no recon-
pense or reward for our trouble. and
although we are sorry to part with our
subscribers, we cannot continue to en-
courage delinquents in their mode of
patronage
1t appears that the cash system of
the Meyersdale Commercial lapsed some
what this year, but the editor explains.
He says: "During the summer we
were too much engaged with the cree
ton of our new building to give the
matter our attention and our first eff
fort is to get back to a cash basis.
We regret this as much as any one, but
Il country paper needs cash all the
time, and as well as city paper that
won't send a copy till fully paid for"
dissatisfied with this strong presenta-
ton Of the matter, the editor concludes
with the sententious ipse diHt-"No
pay, no paper"
The Homecoming Reciem does not
number among its ambitions big non
paying subscription list, /. e., for the
sake of Dragging upon its circulation.
"Brag" is a good dog, but 'holdfast"
is better. A large credit-system list is
certain to comprise heavy dead-beat
patronage, and our experience among
such cattle goes to prove that they are
the severest critics and most exacting
readers. Now as to the beginning and
maintenance of the cash system pub
fishers should remember that they
command the situation. Our paper is
ours, and we should esteem it us too
good to risk giving away. And es
pecially publishers should trust no man
who is unwilling to tlust them.
An instance is furnished by the edi-
tor of the Williamsport (Md.) Pilot
who laments the apparent indifference
with which the people of his neigh
borhood look upon his efforts to pro-
vide them with newspaper. "Give
the editor kind word to encourage
him. he writes, "and not the slurs
and gibes so often heard Speaking
of this case the Baltimore HeraM re-
marks "that the people of commun-
ity should support their local paper,
for outsiders are very likely to judge
them by its excellence
The Baltimore SIN impresses the
matter in few words upon both par
ties-publishers and patrons. 1t says:
"The SIM has often urged upon the
county press the business advantages
of the cash system for oradvertising and
for subscriptions, and has called upon
the people of the counties to literally
support the county press"
1t will be observed that in most eases
cited above some commanding reason
is given for the demand for money-a
want brought about by some measure
of progress, done or contemplated.
The publishers feel that for purposes
of improvement especially appeals for
their dues and expectations of pay
ment are reasonable. But many
people do not coincide with him. A
city advertiser was in the JOURNAL
Office last week. Taking up copy of
the JOURNAL he spoke of it as ''neat,
clean, well made-up sheet, and a
credit to your town." 1t is to be
doubted, however, whether as q mat
ter of fact there is more than one man
in the county who is really proud of
the JOURNAL. This is true of every
other paper here, except where there
are two or more proprietors.
This arises from Il notion that
newspapers are eleemosynary estab-
lishments-that all patronage extend
ed them is in the nature of charity.
Nothing could be further from the
truth. The money spent for an ad-
vertisement is no more an endowment
than that ventured in Il policy of fire
insurance.
So much said, let us conclude this
article with a chunk of wisdom from
one of the best and most successful
men of modern times-Peter Cooper:
In all the towns where newspaper is pub
lished, every man should advertise in it, even
if nothing more than card stating his name
an the business he is engaged in. 1t does not
only pay the advertiser, but it lets people at a
distance know that the town you reside in
has prosperous community of business men.
As the seed is sown so the fruit recompenses
Never pull down your sign while you expect
10 do business for il often indicates that busi-
ness is poor and you are losing your grip
commercially speaking. The iudicious advcr-
tiser will receive in return ten dollars for
every one invested in the columns Of II local
newspaper.
Str Proposed Eciipses. according
to the almanacs for 1854. which hava
already made their appearance, there
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