The farmer and mechanic. [volume] (Raleigh, N.C.) 1877-1885, 1883-12-05
Interesting Talks About the
World Renowned Brand Of
Smokin. Tobacco--Adscr-
Using Reduced TO a Fine
Att-.Some Personal
Gossip of a Genial
Enterprising Man.

aud fat uplands OF North Carolina with
their desert quietude, aud then to sud
denly come upon the great mandatory
81 the Blackwells Durham Tobacco Com
pang with it, surroundings Of busting
actiyi i. Through the country the
Or mltiyc conditions II ante bellum days
~til exist, but when Durham IS reached
tie scene Is changed. aud appearances
are a. ii a section Of a Northern hive bee
manufacturing town had been bodily
transported and set up 10 Southern
waste
In a handsome and coy bushes, office.
located on the ground floor of a five story
building, which covers the space of one
of your square city blocks. Mr.. Julian :.
carr. President of the Black Well Dur
ham Tobacco Company, was found buslIy
directing the machinery, which putl the
Bull Durham into smokers hands, a.
the leading smoking tobacco OF the world.
Is the occupant sat at his desk touching
he electric calls which put him into com
munication with the nineteen depart
ments of the factory, your correspondent
found ample opportunity TO study hi
physique. In appearances, Mr.. Carr, l.
still young looking | should put hun
down under forty. In height he Is under
sized, but the frame Is 50 well knit and
the carriage so erect, as to create the
appearance OF a commanding Inquire.
Mr.. Carr has a head which would de
light a DhrenolOglst. The brow Is so
broad as to make the head almost square.
The qualities OF tlrmness, perseverance
and combatlyeness stand IN bold relief.
aud a square chin makes the picture OF
resolutcness complete. Mr.. Carr has
keen gray eyes, with Just enough soft
ness To make them kindly. \ light
brown moustache, with a sprlnkling OF
gray hairs shades a mobile mouth, | was
very much impressed with his natural
suavity OF manners. 1t Is a remarkable
example of old school of Southern polite.
ness.
| was in and about the office for one
entire day, watching the intercourse be-
tween Mr.. Carr and his employees, and in
no single instance was there an omission
Of c0urtesies. | found afterwards that
this gentlencsS OF manner has made him
one OF the most popular men in the
State.
Now, sir, said he, turning from bis
employment. What can | do for you,
sir -
Tell me-" | said, Something about
your methods OF doing business"
well, we have nineteen departments,
each has a manager, and the nineteen
managers make a daily report and receive
their orders from me-
Il want to know something abo1t the
methods which have made Bull Durham
the popular brand of smoking tobacco"
Having a good thing, we extensively
advertise 1T. that Is ALL
you believe 10 extensive ADVERTISE
ing"
You can see for yourself. Here is a
contract for advertising in country news
papers" 1t is dated September -, was
made with y. w. Aver 4 Son, of phila-
pnia, and the amount was 500, 900.
with the large dailies,' continued
Mr.. Carr, we make special contracts,
amounting this year to about $40. 900.
That will make $50, coo Our clocks
That is $4,000. Now, 10 addition to
this, we have four gangs Of painters
working through the country One
gang is following the railroads through
the South to New Orleans and Texas.
painting irCm New York to Washington,
dBu ldltL OI viii ~ " 4NCH EIUgldnu
Another gang is at work between New
York and Philadelphia. The fourth
gang has started from Chicago. and will
paint all through the " est and over the
Northern Pacific Railroad clear to Seat,
tie, Washington Territory. This work IS
partly done by contract and partly by hir-
ing men by the day. We have one man
who has made a great reputation as a
,nIrtn, II- roal nar,o " I'-l-
kerner, Of kernersville, n. G.. His ar
fist nom de phme is Reuben Rink. Reu-
ben Kinks bulls are noted for their fire
aud spirit. Ordinary signs are played
out. We nave to have something strik-
ing. Every sign that Reuben Rink paints
creates a sensation. They are generally
o0zl50 feet in size, and the papers in the
small town DO not fail to criticise their
artistic merits. We receive a record
eTery day from the painters in our direct
employ, showing what they have daily
performed. We have covered every
state in the MON, Manitoba and part
of Canada, but we have to go over the
work every two years. We lose money
unless we keep the signs fresh
Would $3.50, coo cover all the adyer-
%tisiug?'
IilaL "Oulu Dc IL uOUeSI estimate.
You might add so, 900 or SD, 900. Then
there is special advertising such as sail
boatsa popular seaside resorts, with the
Bull picture on the sails. You know
we sent such a boat through the Niagara
rapids alter the Maid Of the Mist 1t
went through safely and the event at
tracted a large crowd. Then there are
fancy show cards which cost a great deal
Of money"
'Of all the advertising methods you
have employed what is the bes'.?
I can answer that emphatically and
promptly. There IS no doubt in my
mind that newspapers are The best. /
have tested the matter again and again.
and it has been proved to my entire salts
faction that nothing ays like newspaper
advertising. | recall one incident 10
that line. In 1881 We concluded TO in
troduce our cigarettes to the Chicago
market. We made up 1000. 900 ciga
retteS for that purpose, AID told the
Chicago jobbers.what we proposed to do.
They laughed at Us, and said i was i'm
possible TO make the cigarette 20 Moth
ing daunted, we make the attempt. We
started with a column ad. in all the
Chicago dailies. Professor Horsford. the
distinguished chemist, had made the re-
mark that the finest cigar be had ever
smoked was made in Havana, Of Durham
tobacco. He had been in Havana and
asked for the finest cigar that could pos
SHY be made. They gave him a cigar
which they Gained was the same kind
the Emperor Louis Napoleon had smok-
ed. They told him the tobacco was
grown near Durham, \. C.. Now that
tobacco IS the same used in our cigarettes.
and | published Professor Horsford's