Daily globe. [volume] (St. Paul, Minn.) 1878-1884, 1883-07-02

called "deadbeads," in general,
over the railroads and at the
theater, have nothing now to do, the
present purpose being to prove, if pos
sible-an1 I think it is possible-the
truth of two propositions
LIST. That no other business is so
preyed upon by "deadheads " as that of
journalism, and
Cd. That the most accomplished and
successful of the deadheads, which af-
fict the newspaper offices, are, first the
railroads and then the theaters.
In proportion to the expense involved
in its preparation, noarticleis so cheaply
supplied as the newspaper. It's cost to
its readers is as near nothing as it could
well be, and, to make a living profit to its
owners, it must look elsewhere for rev.
enue than to its subscriptionlist. That,
in many establishments, is a positive
loss, regarded by itself, but the circula-
ton attracts the advertiser, and the ad-
vertiser furnishes the sinews of war. To
get the advertiser you must first get the
circulation, and to get the circulation
you must give the people a paper that
will interest and please them. Every
line which newspaper publishes for any
other reason than that its editor thinks
it contains something the people wish
to know, is more or less an injury to
him, because it occupies space which
otherwise would be filed with matter
which would aid in building up or re,
tanning the popularity Of his journal.
To this must be added the cost ofputting
the puff in type and the other out
lays it requires. The wise newspaper
proprietor limits the number of columns
to which he will admit or
increases his columns to accommodate
rush, knowing that to crowd the read
ing matter, though it may temporarily
make happy the heart of his cashier,
means speedy and permanent ruin.
Yet there is not q newspaper in the
country which does not give away in
the course of a year many columns
of its valuable space-a trite, but
true expression-and, more than that,
places these gratis notices in positions
which the money of the legitimate ad-
vertiser, paid down over the counter,
could not buy. The people who ask
these notices, and who are offended if
they do not get them, are legion, but no
class approaches anywhere near the "a
pacity Of the railroads and theaters. If
other newspaper advertisers received
free notices in the same proportion as
do railroads and theaters, there would
be room for nothing else. And not only
are the railroads and theaters granted
these free notices, but in many cases
their paid advertisements are inserted
for much less than the regular rates. [
do not refer to the so-called criticism of
plays and the " attention called" to the
change of time tables on the railroads,
which may go under the head of matters
OF interest to the public, though they
are Of advantage in every instance to lhe
road or house of which they speak, bat
to the preliminary puffs Of plays, notices
of the improvements along the line, etc,
which are never paid for, which are
source Of expense to the newspapers,
and which oftentimes necessitate the
omission Of news. Why, you may ask,
DO the newspapers submit to this impo-
sition? Clearly, the affair is in their
own hands. All, gentle reader, you do
not know the ways OF the railroad and
the theater men? They must oe petted
and coddled more than any other adver-
tiser ever dreams of. IF one newspaper
denies what they ask, another one will
grant it, and away may go the advertise
ments from the sheet OF the bold jour
nalist. There are Il certain order CT adj
/ vertisements which some newspapers
cannot afford to be without, and among
these are the cards of railroads and thea
tiers. and this, not because Of tie money
they bring in, but because they are sup
posed to establish in the minds of
other advertisers, from whom fair prices
can be had, that the circulation is of
some account. Those who control these
| advertisements are of course aware of
this, and presume upon it to compel ac-
quiescence in their demands for the free
insertion of this, that and the other.
| C/USE OF THE GOODNESS BETWEEN
DATIS And JOHNSTON.
As too often the case, it may be traced
directly to the ladies of their respective
households. Gen. Johnston's wife was
Miss Lille McLane, of Baltimore, a lady
of great beauty and commanding pres
ence, and in her veins coursed the very
bluest blood of old Maryland, while her
husband belonged to one of Virginia's
best old families. They were young and
rich. He was Quartermaster General
| of tho TInifod Ctofoc ond %boxz xrora worry,