The farmer and mechanic. [volume] (Raleigh, N.C.) 1877-1885, 1883-12-12

duced TO a Fine Art-.Some Per
sonaI Gossip Of a Genial inter-
prising Man.
The largest paper We have seen 70
many 4 dav Z the Var York Tob1cco
.yorrarL. of Nov. (which mas been
sent Us b. its travcilinr ~c1rresTondsn.,
F. n. A,-who We suppose Mr. Frank
III. Alirieni.--a prominent edltor at
Richmond during the war. He recently
wrote up the tobacco interest Of lleudcr-
son and Oxford a sc noted aud copied
at the time. The ToLIcco .J9uTa1t Is
the leading ~i5urca' of IL class in the
United States and III review of the
North Carolina Sere aud yellow i
bouud TO do our State a great deal OF
! good all over the world.
From the United s,a,ez Tobacco JouraALl
prKU,N. y. C.. Nov l2-Irisaw Won
derful transformation TO traverse the arid
ami Fat uplauds Of North Carolina with
their desert quietude, and then 10 sud
| denly come upon the great manufactory
| IF tie Blackwell : Durham Tobacco Com
/ many. with it, surroundings If bl>tling
| activity. Through the country the
primitive conditions Of ante beiigm days
Sill exist. but when Durham +, reached
| ;be scene !, changed. and appearances
are a. IF a section Of a Northern hive bee
manufacturing town had been bodily
transported aud set VI IN Southern
waste
In a handsome ard c ~ business flee.
located on the ground floor Of a five story
building, which cover, the sIace OF one
of your square city blocks, Mr.. Julian ,.
Carr. President Of the Blackwell Dur
ham Tobacco Company, was found buslly
directing the machinery, which Du;. the
Bull Durham into smokers hands, as
the leading smoking tobacco Of the world
As the occupant sat at his desk touching
the electric calls which put him into com
~munication with the nineteen depart
ments Of the factory, your correspondent
found ample opportunity to study his
physique. In appearances, Mr.. Carr, Is
still young looking | should put hum
down under forty. In height he Is under
sized, but the frame is 50 well knit and
the carriage so erect, as to create the
appearance of a commanding hgure.
Mr.. Carr has a head which would de-
light a phrenologist. The brow is 20
broad as to make the head almost square.
The qualities of firmneSs, perseverance
and combativeness stand in bold relief,
and a square chin makes the picture OF
resoluteness complete. Mr.. Carr has
keen gray eyes, with Just enough soft
ness to make them kindly. \ light
brown moustache, with a sprinkling of
gray hairs shades a mobile mouth, was
very much impressed with his natural
suavity OF name 1t Is a remarkable
example of old school Of Southern polite
ness.
| was in and about the office for one
entire day, watching the intercourse be-
tween Mr.. Carr and bis employees, and in
no single instance was there an omission
of courtesies. | found afterwards that
this gentleness Of manner has made him
one of the most popular men IN the
State.
employment. 'What can | do for you,
sir 7"
Tell me-" | said, something about
your methods Of doing business"
"Well, we have nineteen departments,
each has a manager, and the nineteen
managers make a daily report and receive
their orders from me-
Il want TO know something about the
methods which have made Bull Durham
the popular brand of smoking tobacco"
Having a good thing, we extensively
advertise it, that IS all"
You believe in extensive advertise
ing"
You can see for yourself. Here is
contract for advertising in country news.
papers" 1t is dated September -, was
made with y. W. Aver & Son, of Phila-
pnia, and the amount was 100000.
with the large dailies.' continued
Mr.. Carr, we make special contracts,
amounting this year to about $50, 600.
That will make $50, 900. Our clocks
which have made a hit cost Us $50 600.
That is 500 coo. Now. ia addition to
this, we have four gangs of painters
working through the country One
gang is following the railroads through
the South to New Orleans and Texas,
and later on to Mexico. One gang is
painting from New York to Washington,
and later on viii 80 to New England
Another gang is at work between New
York and Philadelphia. The fourth
gang has started from Chicago, and will
paint all through the West aud over the
Northern Pacific Railroad clear to Seat,
tie, Washington Territory. This work is
partly done by contract and partly BY hir-
ing men by the day. We have one man
who has made a great reputation as a
painter. His real name is J. Gilmer
kerner, of Kernersville, n. G.. His ar
fist nom de plume is Reuben Rink. Reu-
ben Kinks bulls are noted for their fire
and spirit. Ordinary signs are played
out. We have to have something strik-
ing. Every sign that Reuben Rink paints
creates asensatiOn. They are generally
S0xl50 feet in size, and the papers in the
small town do not fail to c~riticise their
artistic merits. We receive a record
every day from the painters in our direct
employ, showing what they have daily
performed. We have covered every
State in the Union, Manitoba and part
Of Canada, but we have to go over the
work every two years. We lose money
unless we keep the signs fresh
Would $3.50, coo cover all the adyer-
tising??n
That would be a modest estimate.
You might add so, 600 or 3d. 900. Then
there is special advertising such as sail
boatsat popular seaside resorts, with the
Bull picture on the sails. You know
we sent such a boat through the Niagara
rapids after the Maid of the Mist It
went through safely and the event at
tracted a large crowd. Then there are
fancy show cards which cost a great deal
of money"
"Of all the advertising methods YOU
have employed what is the best. :?
Il car answer that emphatically and
promptly. There is no doubt in my
mind that newspapers are the best. /
have tested the matter araip ap1 ,ra;,