Daily Republican., 1883-08-02
WanANlaker.

,JOu1l W dlldludhtl hHoNo " lhl 10
about when he advertises. 1t is said
tha- during last year his business
amounted TO over ten million dollars, of
which one million at least was clear
proft. Out OF this sum he spent two
hundred thousand dollars for advertis-
ing, which amount though immense
was not as large as he spent years ago
before his business was so well estab'
lished and when he was not so well
known as he is now. The family in
this great nation that has not heard Of
John Wanamaker must indeed live in
a lodge in some vast wilderness impene-
trabl. to the tread of civilization and
shut ont from the printing press and
new spapCrs. Mr.. Wanamaker is a true
tyr" of what every American business
mar should be, hut every business nan
cannot be John Wanamaker. They
lack just some particular trait of
character, some disposition, something
that none seemed to possess but John
Wanamaker He early in life appre-
ciated the benefits of advertising and
away back twenty-five and thirty years
ago, when this great age of advertising
was but in its infancy, Wanamaker
& Browns advertisement was even then
more conspicuous than any others that
attracted notice in the public lewspa-
pers Of the day, and on sign boards,
board fences, barns and trees through
out the country. He early found ont
the advantages Of advertising largely,
and he has unremittingly kept ahead
of all competitors in that line ever
since.
How often, we cannot tell, have we
heard the prediction that Wanamaker
would fail in business, because he threw
away so much money in advertising
He couldn't stand such continuous
drain upon his profits in business and
be successful. Some have even gone so
far as to say that he was demented and
was an advertising monomaniac that
ought to be put in straight jackets that
he bad to cheat the people 10 pay his
advertising bills, that his goods were
inferior in grade, and higher in price,
tEat in short those who dealt largely
with Wanamaker would get their fingers
burnt. 1t need not be told that all pre-.
di 'tionS and warnings We're but ont.
groupings of Jealousy. While Others
were grumbling and growing at Wana,
maker because he spent SO much money
for advertising and compelled others to
spend more in the same direction he
purs ued the even tenor Of bis way in a
"shoo fly" independent manner.
H.. was enlarging his business.
spreading the fame Of his establishment
far and wide by advancing extra thous-
ands OF dollars in advertising and from
which he was reaping rich reward.
He Is not crazy, not even slightly de.
mented, but in his daily bulletins to the
public he speaks the words Of candor,
SOberness and truth. Others have
learned to advertise more literally their
bust Tess but the success Of Wanamakel
has taught them how to do it, yes, and
compelled them to do it. Instead Of
being Il crazy man, not knowing how tl
take care of his business and his money
he knows exactly what he is doing ano
most good. Instead Of imposing upon
the public and dealing in inferior goods
goods are proven to be the best til,
manufacturers can turn out He stands
high in social circles, leads in religions
and Sunday school work, and declined
the nomination. Of Congressman at larg'
in Pennsylvania when it was offered t,
him. As Il proof Of his indubltabls
energy, business forecast, push an,
vim, look al, not his store, but III
grand collection Of stores in one grea
building formerly the old Pennsylvania
Railroad depot at Thirteenth and Mar
ket streets. Who but Wanalnakc
would have thought Of turning this
place into great trade mart. But hi
keen business perception led him TO ,1tc
fee, Il !
lions Of visitor, 20 IhiadeIps ia owe
the great Pennsylvania Railroad woul,
would have stepped back Ai,mayed an,
dishea rtencd, Wanaluakcr stepped iol
ward and sec.r,d the key to one Of tn
best trade centres Of Philadelphia W
only refer 10 all this to show what u liv
business man and liberal advertise
can do. Our laudation not too otrOngi
seasoned, will not affect Mr. Wan3
maker. Flattery loses its force upo
him and therefore we us" his name free
~ as a true type Of an American me
chant and business man who appr"c
ates the intelligent age OF bushes, pre-
gress. the printing press ana the news
paper.
---
IN TIE DEATH Of George Baird at
james X. sutterIy We are taught ~;
death level. his shafts with uurrn,
certainty at the middle aged az well
the aged A il seasons, all ages, ali co
ditions belong TO the white horse ride
We are sue of nothing in lite b
death.
THE PENNSYLVANIA Democrats IA,
decided upon the ticket that Is 10
l,, /, a, | ia