Crawford avalanche. (Grayling, Mich.) 1879-19??, 1883-02-08

YEARS 1SSl-'S2.
TO the Hon. Dorid II. Jerome, Gooern-
er Of Michigan.
ADVERTISING.
Early in the winter of 1881 a series of
systematic advertising was begun in
some of the more influential and wide
y circulated newspapers of New Eng
land, New York, New Jersey, Ohio,
Pennsylvania, Indiana, Canada, etc,
10y announcements recdpitulating in n
few lines some of the chief advantages
enjoyed by residents of Michigan, re-
fering to the large amount of land yet
unoccupied and within the reach of
men of moderate means, and offering
To send the pamphlet, free of charge,
TO persons applying for it. These were
followed subsequently by shorter ad-
vertisements of similar import i'm
much crater number of local journals
printed in the eastern, middle. and
some of the western States, and in
Canada, and during the winter these
announcements appeared in 2,375
newspapers, having an aggregate re-
ported circulation of about three-and-a
quarter millions of copies.
Early copies of the pamphlet were
sent also to all the Michigan newspa-
pers, which gave generous and prompt
publicity TO its character, most of
them making liberal quotations from
its pages, and thus bringing it to the
attention of thousands of readers who
were interested in the prosperity of the
State and desirous of making its re-
markable resources known to friends
elsewhere. Numerous jou rnals in
other States also aided largely in its
circulation by commentator notices
of its contents
DEMAND FOR IMPORTATION.
Some of the results of this publicity
became appearant at once. At the be-
ginning of the present year steady
and increasing demand had set in from
the Middle and Eastern States and
from Canada, for copies of the pam
phlet, and for information concerning
the State Before the winter closed it
was not uncommon 10 receive applica-
ton by mail exceeding one hundred per
day. There were several days in
which they ranged from one hundred
and fifty TO two hundred. In addition
many copies were delivered directly to
persons who forwarded them to friends
living in other States or in foreign
countries, and numerous questions
were answered by verbal replies.
MORE BOOKS NEEDED.
The work Of the office, which was
an entirely new organization. without
precedents or experience for its guide.
had necessarily been of All experiment
tai nature. and demand reasonable
caution in its expenditures The task
of providing for useful and discrim
mating and at the same time wide
spread distribution Of printed inforlna-
tion has always been serious con
sideration to thoSe who have attempt
ed il. No persons realize this more
than ,he agent OF the great land com
panies, whose pamphlets and circulars
often go to waste in the hands of unin-
terested parties entrusted with their
circulation, and government docu-
ments are proverbially slow in reach
ing the reading masses ltwas deem
ed prudent, therefore, to begin with an
edition of 1s, coo of the pamphlet is
sued from this bureau. But only a
few weeks elapsed before it was dis
covered that n much greater supply
would be needed to meet the demand
for ii, which was increased after the
first calls had been answered 10y re-
quests for additional copies to be sent
TO friends of those who had read it.
Preparations for
, A SECOND ISSUE
were promptly made, and n little more
than three months after the first had
8 been given to the public, and when the
entire edition had been exhausted, the
first copies of second edition OF
%, 600, enlarged by 22 pages and thor
oughly revised, were ready for circula-
ton. In this edition lie latest statis
ties concerning the finances, institu
tions, and leading industries of the
State were given, together with new
, information derived from the federal
census Of 1880, the latest condition OF
railroad development, an extended
compilation of distances and fares
and many new facts of interest to per
sons seeking homes in Michigan. The
map was also corrected and amended
to correspond with the additions made
to the text as regards the latest rail
road connections. and to exhibit new
county seats and villages. 1t wa,
, found later in the year that even thi,
: supply had become insufficient, anC
10, 600 additional copies were printed
making a total issue of pamphlets in
the English language to the date o.
this report of AZ, 900.
RENEWED ADVERTISING.
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