Milford chronicle., 1883-09-14
A HOME TRUTH.
What Leading BUSINESS Houses Say About
Advertising.

a few OF the Boston and New York
leading merchants having been inter
viewed on the subject Of advertising
testified as follows:
'Of all the methods open to the merchant
for advertising his business. an experience of
nearly half century enables us to unhesita-
! tingly declare in favor of the Newspaper. 1t
] Is, without exception, the most economical
persistent painstaking and successful can
yasser any business firm can secure for the pur-
| pose OF bringing their goods to the attention
Of the consumer"
''Have what the public want. Sell it with
moderate profit Advertise largely in News
papers, and you are bound to do a trade Let
the Newspapers be the best you can obtain.
no matter what the cost. It is but natural
that an advertiser must, in a degree, share
IN, and thereby gain from, the respect which
the reader entertains for an ably-conducted
Journal"
can experience of many years has convinced
us OF the great value and benefit derived from |
carefully prepared advertisements of such |
goods as are IN stock. Not Over-estimating |
their quality or quantity, but conforming as
near as possible to their merits and inserting
the same III Influential Newspapers. hand |
somely displayed. We have found the cost re-
turned to us in increased trade tenfold''
during the last twenty years | have spent |
thousands of dollars in advertising in ali tbe
old and new-fangled methods which are daily
set before persistent advertisers. and have long
been satisfied thatif aman tells The truth in the
Newspapers he is sure to get ample returns for
his money. Two or three lines in a large daily
has often resulted in returning to me one hun
dred times the cost"
publicity is money This has come to ba (
a principle in business. Conn 7
petition is so keen, and we live in such busv
times that mans only chance of success lies
IN preclaimiug the merits Of his wares far and | r
6ide up and down the market He must kaer
! trumpeter, the public attention must be ar t
ested, and he who best succeeds in this has I
he best chance OF making fortune. In this
every one Of spirit advertises. 1t Z
$ not sufficient to put sign over the door | Y
igns must be sent out farand wide. andpeople
made to see and remember them in spite of
themselves" n
" "A dull toolwastes time and isnever used ex-
ept by a dull fellow True as preaching DO T.
rs business. or attempting to do it, in this age
lthout Advertising, is like using a dull tool,
nd the merchant who tries it is generallv d
peaking, dull fellow. Not one man in n 81
lousand who advertses literally and iudici- a
usly, fails Of success while there are hundreds Il
no never succeed at all. merely because they Il
ave not the pluck t. spend portion OF their n
LO4lto III AldAlilE AiOWu TO purchasers their |
hereabouts and what they have to sell. AT. h
.mpting to do business without Advertising is 10
ke using dull tool when a keen, sharp one. -
es within reach" IN
''We have for many years studied the art of "
dvertising, and still it remains marvel to us th
lat there is not hundred times more Of if. -.
e never yet knew man to advertise his o
ares literally and esdily that it did not nav. AZ
1T there are thousands of manufacturers and al.
rs Of thousands Of men. having ar icles d, !.
ich they Geclqre ought to be in every house III
I'D in the country, who advertise as gingeriv M
ID closely as though they bad at heart no A.
it'll III it at all. How can they expect to get III
cir goods anywhere unless some knowledge of ex
article first gets into the family newspaper? A.,
we waited till people learned from their -
ighbors, we might wait for years before the fOl
'st wonderful and useful inventions became ev
own"