Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1883-01-01
HALE sRes. a Co..

and shoes. Hats and Caps, Etc., Corner
Ninth and X Streets, Sacramento.
The history Of the firm of Hale Bros. &
Co., of this city, is one that, if written in
full, would fill important and enduring
pages in the commercial records of the
coast. The house has, in the fullest sense,
exempliied
THE COMMERCIAL AXIOM
That, by q consistent course of upright
dealing, cash basis, contented with small
margins of profit, rapid handling Of stock,
and wise economy Of expenses, success in
fair market is assured. Hale Bros & Co.
have been true to these principles. There
has been lberality OF outlay without ex-
travagance healthful and not artificial
enlargement buying and selling of all
goods for cash. satisfaction with small
profits discreet method of advertising,
and an upright and consistent course Of
dealing The public has learned to rely
upon
WHAT THE FIRM SAY,
And this confidence of the buyer is capital
in trade which all firms should strive to
acquire. Deceit and sharp practices never
did pay in the long run In trade, and never
will. Hale Bros. & Co. have stores at San
Jose, Stockton, Salinas City and Petainma,
but that at Sacramento is the largest of all.
1t occupies one of the most prominent cor
ners in the city, with frontage of 90 feet.
The advantage the firm enjoys in laying in
stock will be realized when it is remem-
bered that it buys for five large stores, and
that it buys for cash and of Eastern manu-
facturers. They bring their goods to the
coast in case lots and divide them between
THE FIVE STORES
As needed. The firm opened the Sacra-
mento store about three years ago, and IN a
small way. The Hales studied the situa.
ton, weighed we'll all factors OF the prob
lem, and knew just what they were doing.
AS far GIFTED business men they saw the
advantages of Sacramento in bnsIneSs
point of view, and resolved to avail of
them. The result has indicated their
judgment. Their trade has had an expan-
sion here that is phenomenal in business
circles, but under their system it was in
evitable. The Hales come of business
line. Their father, aged 70, has all his life
long been in active business. and is recog-
nized as thorough, exact and correct in all
commercial matters. He had at one time
at the East heavy mercantile establish
ments
IN FOUR STATES
Of the Union. The guidance and advice
of such an one has been to the sons pole
STAR and by its light they have attained a
most gratifying success, and to-day occupy
place in the front rank of the sterling
business men Of California. In the Sacra-
mento establishment they have these de-
partments Silks and dry goods, fancy
goods, the heavy staples, mems, youths
and boys clothing, gents and boys fur
nishing goods, trunks and valises, hats and
caps, and mems, boys, ladies and misses
boots and shoes. In all these lines their
stock is exceedingly large, and as varied a
one as the trade demands, while every line
is freshened by constant additions and
REFRESHMENTS. Beside their regular lines
Hale Bros. & Co. have
A COUNTRY ORDER DEPARTMENT,
Through the medium of which goods are
dispatched to any amount to any part of
the coast II has grown into large proper
tions, and mail and express routes feel the
weight of it daily. Through it the distant
buyer can order samples or catalogues, and
follow up with orders for goods, and trust
implicitly to the judgment that will be ex-
ercised in selecting goods to fill the order,
for IL such cases the utmost care is taken
to follow the order and to fill it as well
and even better than the purchaser could
do if present. The rules of the house are
models of conference.-the treatment for
all no false representations to secure sales;
one price for rich and poor; cash. From
these they never deviate. 1t should be
here stated that the purpose of this article
is mainly to call attention to the promi-
hence of this house. 1t would be sole
csm to term this review of the business
of the firm it is rather brief record to
place Hale Bros. & Co. in our an
nual record of the representative
business houses OF Sacramento. In so doing
there hss been exceeding care had not to
exaggerate. The truth is as stated, and
the entire people are aware of it. The
house carries stock of goods that is the
constant cause of complimentary remark
its spacious store-rooms i'll business
hours are crowded with patrons, its pack
ages go out for transmission far and near at
all hours of the day, It's advertisements in
the public press are liberal, unmistakable,
and promise nothing that performance does
not make good. In short, of the few great
mercantile establishments Of the interior
this is one, and none does business
on a sounder basis or has frmer hold on
the confidence of the people.
X. II. PETITE,
Il. III