Western sentinel. [volume] (Winston [i.e. Winston-Salem], N.C.) 1856-1886, 1883-08-16
BOGUS BOOK-SELLING.
An Expert Shows How Rural Agents are
Surprised with Raised Consignments
of Shody VOIumes--How the Herd
Book Games Works.
(Chicoqo NeUS.

(Clicqgo Neoos) q
"For a steady, all-the-year-around t
game, my friend" said a good-natured /
Bleecker-street swindier to reporter $
OF the New York Sun, you must go
into books"
"sBook-making at the races p
The delicate features of the swlndler
assumed an expression Of disdain. L
do not mean anything of the kind. |
refer to the book publishing cheap
press, my son, is our standby. The
first thing is to get book to publish.
The most important part of the book
is in its name. Something like len
Thousand Hints for Farmers or In
formation for Common People, is what
YOU want. The book can be compiled
from the hundred and one similar
works by legitimate authors that have
gone before it. Having the name and
the compiled volume, we take the man
uscript to some rat printing office to
get it printed You would be aston
ished to see what a large bound book
we can get up for 20 cents a copy on
large editions. When you see them
on the shelf or in box they do not
look at all bad The paper Is soft,
type old, and the stitching doesn't
count for much, but we have few
samples put together in shape. The
selling is the easiest part of the busl-
ness. The printing we usually pay Tor !;
IT takes too much time to hunt up
new printing offices. To get rid OF
our stock, which we always call the
fifth edition, we send out our CONNER
! cial traveller and assistant. You
E. would call the traveller steerer IN
: less dignifed business, He has
knowledge of the world, Of the farm
i ing community, of human, nature
s in general. He seeks the village
hotel and gains the acquaintane
@ of the crowd that gathers there. Among
~ them he finds the man of wealth who
$ thinks he knows good thing when h
sees it. The man of wealth Is eau
a tious. The commercial traveller ha
10 + discounted that in advance. y q
Id not wish to sell our books to him TO
Ie cash. We want man to 1ntroduc
ri them. We want man of influence
an look after our interests in that tow
Our book is exhibited to him, and
n is explained to him just how easy
xs' will be to shove the book ON his nm
&C. cent and confding neighbors at 81
ay volume. To him the price will be .
les per cent. off. To start him we say "
les will consign him one dozen on cor
mission. He has an idea that VIII,
M goods are consigned they are to
the 3 paid for after they are all sold. 1
;so will trv one dozen on those terms. Th
aid we produce the little blank ord'
Use book. The following is the blaEk k
H." Messrs. @. PRIMER q Co.,
q New York.
,rse GENTLEMEN You will please send
~ - dozen of your work entitled:
LII ecTen Thousand Hints for Farmers"
7 agree to take them from them expl
ri office as soon as notified that they have
han rived and to pay all charges. aSre
pay recommend then. 10 my me- m1 ihooa u, r
not sell any one of them for less than -
Signed, ..:;;:..........'.'..'''l0e l0e
Nai- ...........s...--.........N w lthess.
any uThe blank 81 is not filed
,4 a.e A FIGURE 1 is written in at the left
on 91ad of the blank before the word doi
on l, ,, 1t is very simple Just an order
o-,or a dozen books on commission.
ood ee "But the skill. IS required In ma
ling that blank. There IS never
,lon hurry. 1t takes time. the assist
aAen M who keeps in the background, usu
n he brings In d "oiu Jus: -t"oo e't ,,.u fhot-
~ So He may say ioi lnaS -Ion, -: r
- the gentlemanly salesman brings Q
= %, fountain pen, and his new-fouiidd tr;
~ ~ tries the new-fangled notion for
= I'LL first time in his life. The assl
:. s;ons as witness The blank once
on " ed. we always stand treat. We IL
mn all the boys to drink with us.
tell them that our man of wealth
GOOD thing. We agreed to adve
for the man and get notice IL
sao eao village paper that he has the age
MY Then we raise the order from one
nnen en- to one gross by inserting flg'
ovol after the little l in the blank.
war we fill in to read S144. We
which on tne oooAs - 80 ooltb hos the ae
WIZ " .sa., He takes the box home from th'
y !. 10y nress Office office, wondering why
=. -. - + SO big. He finds that he has
famed DOCKS eilan no q p pelo,,t tho tim
e they happens aloo H. ,,rosants the 90,
ellis of BOOKS atflVe; 80 hooLs and as
riends. tor t"eiVe 19Ao:. 80, ,,ol;te I]
ted his the money. ~ r. - ~ ,oan &c veal,
lis own accept noIe 'aI Il .i,I H. H. ment;o
uo.ar " % notice. ih the village paper, am
~ nere. s,,a that folks will think the man OF
NC euC- .-,,t &c hn tries To ba(
les who an lnnocen. ..,sSa,.s;s = enoae
~ clinch the argument in an OBJ
fe case, but we always get the N