Eureka daily sentinel. [volume] (Eureka, Nev.) 1871-1887, 1883-04-12

How n Little Money Properly
Spent HELPS Business.
For the last six or soven days those
merchants In Eureka that have sought the
aid Of the press have had their places Of
business crowded, and have sosA . pro-
digious quantity Of goods. Until this
recent furry came-the "dry goods war;
the general disposition among the trades
men in town was, "Well, the times are too
duh. We must wait till they get better,
and then we will advertise" The truth 10
found in the very reverse Of this PROPOSE
ton. When times are lively business
runs itself. without advertisement. The
stimulus is indispensable only in seasons Of
depression. 1t is q fact that those who
advertise most freely are those that sell
the most goods. This life in their trade
makes their houses popular, and even II
they sell some things at a loss it enables
them TO turn their stock ~oftener. it makes
their stores lively and popular, so that at
all times they are likely to get . liberal
portion OF whatever traffic there IL. 1t is
q prsverb that goods must not be allowed
to remain unmoved on the shelves. The
N> W oaO 10 MONOA0Cuts IL CIOWu
must be attracted. The wide-aWake tradcs-
man feels this, and cannot rest with his
hands in his pockets. This ell good mer-
chants recognize, but occasionally they
underestimate and neglect the most pow
erful business aid they can invoke. They
are apt, In . town like Eureka, 10
say: whats the use Of advertising? Ev-
erybody knows where the goods are to be
had, and when people want this or that
article they will come and get it," Not
so. People often not only do not buy
things that they wish, but they often buy
things that they really do not want. It
must be trumpeted abroad that bargains
are to be had; the bait must be thrown
out. There are not only plenty OF sensi-
BILE fish that are not hungry for the hook,
but the world Is full Of gudgeons besides.
Goods are for sale. and the sellers must
have the buyers crowd about them. This
IL about the whole story. The way to
make life in any business and create OPP
~portunities for bargains ID to advertise.
The experience OF the last few days, since
the s'dry goods war broke out, proves it.
by an appropriate local notice, . merchant
pays $50 or $40 Z month fills his place OF
business in less than 48 hours. The ex-
traordinary sales made by thus advertis-
ing pays him back for his expen-
diture before he has enjoyed
its advantages for even that
length OF time. The larges. advantages
among the business men In the United
States are those that have made the largest
fortunes. The same 10 true in Eureka.
Those merchants that have advertised
most literally have invariably done the
best business. Printers ink has always
paid those that have used 1t, and paid
those best that have paid most literally
for it. These are the cold facts which
every shrewd tradesmsn knows to be
such. The SENTINEL throws out these
hints as a friend to the men Of business.
Our motives in doing so are purely disin-
terested, however, but VIC are willing for
the good Of the business part Of the com
munity to still further extend our healthy
advertising list. Lay IN, McDuf, and
damned be he who first cries, Hold,
~euough!'n