Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1883-01-01
II ~ 1T

I. VI. COOK Al 60, WHOLESALE AND
RECALL GR0CERs, CORNER OF EIGHTH
AND STREETS.
Some Account Of One OF fhe Best Known
Firms Occupying Probably the widest
Field of Patronage Of any House in Its
line of Business in Sacramento.
T. ii. Cook u Co., grocers, do an inn
mense business. Their aim is the coed Will
of every one. tits the reward of this en-.
terprising house for its energy in placing
their goods before the entire pub
lie, and the prices charged therefor.
the trade OF this firm is not limited
to our city and vicinity, neither
does the boundary linee Of oar
Golden State define the territory reached.
Whether IL is because of the great extent
OF Sacramento's trade, or IT," the firm is
the best known or the best advertised, or
its goods OF the best value for the.money,
we cannot now explain certainly they
are doing more than their share of the
shipping and wholesale trade, to interior
and remote points especially. Judging
from the improvement in their trade the
past year, they viii soon be out of reach
of all their competitors. This store is
the oldest landmark in the mercantile his
tory OF Sacramento. Every pioneer Of
40 and 90 can tell something OF the "Big
Tree Store" Il was the starting point for
the pack.trains for the mines; It was
headquarters for everyone 10 meet his
friend. Tne "big tree" from which the
store derives its name, was cut down sew
eral years ago, as its foliage became too
bountiful. Fire and food seemed to
have no effect upon the advance
ment OF the store. Since its pres
ent proprietors have been directing its
progress, it has evidently ousgrown its old
clothes, for they have added another large
store TO the space already occupied, thus
giving them the largest frontage Of any up
town house in their line. The loca-
ton being central, and directly on the
railroad, makes this point an easy one for
shipping in any direction. This firm
makes no charge Tor drayage or boxing,
but loads everything on the cars here at
the prices named in their list. TIE item
of carriage and boxing charged by some is
an expensive consideration to the pur-
chaser. 1t is certainly a strong point in
favor of this firm, and, in part, may ac-
count for their large shipping trade. A
member of the firm says that it is
necessary to be mere particular in filling
the orders or the customers trading through
the mails than Of purchasers at the counter
THAT" he says, is the most particular
and important part Of the entire business.
1t is easy to spit buyer if he is choosing
for himself, but in selecting for some one
400 miles distant where freights are an
important figure in the transportation, and
when the people send you their hard
earned money, trusting in your judgment
and honor to send them good value and
good articles in return, then you are bound
in the interests of your honor to fill that
order more carefully than if the customers
were present themselves" "It is not by
trading with people once that we make
our money!" he continued, our custom
ers rarely ever leave US. II once we get
our prices and goods before them, by
using such care in filing their orders, We
are sure of continuance of their trade.
We issue catalogue and price,
list. and keep our customers posted
GA the fluctuations of the market
We receive numerous inquiries for them,
and furnish them free to any address. J"
This firm understands their bust
ness very thoroughly. We can advise
people, every one in need OF groceries, to
send and set one of those price lists. They
are TO be had by addressing as above.