New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1883-12-13

medium through which our younger school, o,
including Howes James Cable and NIT burnett natS
which SLs received was sqch I1t 40 'e
English edition 1000 copies in 1873 10 ooV ia
ie2g to G. 300 and in 1880 to 1880 Up to this time
the price Of the magazine in England had been shll-
ing hut this had always considered an introductory
rate and the time seemed have arrived for an advance
to about the price charged In America III NolcioVI
England was made IA shilling and fourpence-about
a cent less than the yearly sup aTcn I'll, ~
dar prices have always either two shings,
and hence the advance in the price OF STtbers was
deemed by some INV se The sequel, noWeVet sno~e d
that the magazine had strong hold on its readers ana
that the publishers were confident not wmo Of n
off, predicted, the circulation grew more lap9y'
ing 1900. by the following May the circulation was
$4,000. .,......,,.u,.,. -,
In November OF the year. 1881 the popularity OF
the magazine received another test For business rca
sons the name was changed from ScribHes Monthly to
The Century hdgd=N; yet despite TINS the maszlnt
continued steadily increase is circulation In Great
Britain, the sales the first number after the change
the exception OF the advertising pages the magazine Is
exactly the in England Is here The sheets are
bound In the being OF English paper Dut OF me
same color and design as the A ne n to Their lit
Tie cousins in England pore over from oOoo 10 lVooo
copies of 81, Nicholas every month. 800
Hdrper's first sent Ia England in November lSSO,
an arrangement having been elected Win sampson Low
number About $1,000 copies we're taken to England
trial. and from the start the sale OF the magazine vas
good a somewhat fact being that the demand has
been especially marked in scotland The price was nAch
at the outset az shilling and has remained NJ that nS
The brillancy ~ an extra Christmas nllOcr III
1881 increased the sale for that month TO 3OOOo ana
the average circulation Of the regular numbers Increased
gradually. until for the last few months II mas becn some
thing $1,000. An edition OF over JOOOO copies nlS
been ordered for the current number, when taxes he
place OF extra Christmas number. one might thhk
that the introduction Of HdYIers into England wouh
have caused at least temporary falling on IN the ne
lnand for The Century, but the contrary was tne 9asI
The two magazines each maintaining high standard,
and striving to Guido the other seem To have hclpeu eac
other. HUpcrs widely taken from the outset ana
The century increased its circulation ut the same une
English readers had become familiar through me century
with the perfection to which the art Of wood engraving
had been brought ani they gave the new magazine III
which they found the excellence, warm ana cor
dial greeting The fact hat the circulation, winch ocg
with about 1900 copies has almost doubled III the last
three years also indicates that the substitution 0t cato
articles British themes for those OF interest only
in America, Il regarded with favor the idea. suppose
being furnish English readers with magazine when
will reflect only American but British ideas; ana
which will thus keep them posted in regard to certain
phases Of their home affairs. .
Few people probably realize The cost Of the ILLUSTRATIONS
I'm n magazine like HdTpcrs or The Century, Those IN the
current number the former prepared at an eN-
pcnsc Of over $4,000 This outlay, however, was cA-
r4ordinary, because the December number taxes the
place The average cost or the llSlFd
lions In turner's The century Is between ~loOo ana
$1,000 I understand The sharp rivalry between the
two magazines In the OF Illustrations has redouded
greatly 10 advantage Uf the reader, ana mas done
much 10 give these periodicals strong hod upon tue
British public. Notwithstanding the difference IN price
the two flourish side 10y side I'm England ana are
good sized thorn In the flesh Of the British publisher