Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1883-01-01
w. z. STRONG d CO..
Wholesale Dealers In Fruits. Nuts, Seeds,
Honey and General Produce.

The fruit and vegetable shipping trade
of Sacramento is one which has rapidly in
creased Of late years, till now it is one of
the most important industries of this city.
We find in the lead the house of w. r.
Strong & Co., the members being the first
named, and p E. Platt and Robert Will.
hanson, all well known throughout Gen.
trail and Northern California as thorough
business men. The house is one Of the
Oldest and most popular on the coast, hav.
ing been established by Mr. Strong in July,
1852. Twice has this establishment been
destroyed by fire, and once the enl're
stock was ruined by food but the indom.
table energy, which is characteristic of the
true pioneer, never forsook HIM, and he
has lived to see his efforts crowned with
success. In 1865 this house was removed
to its present location, on ] street, between
Front and Second, a place most eligibly
situated for its shipping trade, being only
a few steps removed from the offices OF the
railroads, boats, and express company.
There has been gradual increase and en-
largement OF trade from that time, and
now they are doing one Of the most extern
sive trades, not only of this city, but Of
Central California. and, perhaps, furnish
goods in their line over a larger extent Of
territory than any other house on the
coast, their customers being found in every
part OF California, Oregon, Nevada, Utah.
Wyoming, Idaho, Colorado, and beyond
to the north and east, and in Arizona,
New Mexico, Texas and Louisiana. The
increase Of trade during the past year has
been fully % per cent. over that of 1851
Their specialties of trade are seeds, in all
their varieties; green, dried and canned
fruits, general produce, merchandise add
nursery products. This firm gives their
attention TO filling the orders Of customers
for every class of merchandise, although
not Immediately in their own line. Tneir
premises are very capscious, with a front
age on j street of so feet by a depth OF 100,
and frontage on Front street of 40 feet.
The room on Front street has been added
during the past year. Their Easements are
equal in size to the main building, and, like
them, are packed full of goods required for
their heavy trade. 1t may be stated also,
in this connection, that the valuable prop
erty occupied by the firm belongs to them,
and therefore they are under no expense for
rent. This house employs no travelling
agents, and each member of the firm gives
his personal attention to the different
branches and departments OF its trade.
They claim that this saving enables them
to most successfully compete with any
legitimate house on this coast under any
and all circumstances. The business Of
packing and shipping fruit, vegetables and
other produce, from the perishabIe nature
of the goods, is naturally very difficult
one. This firm, with its many years of ex-
perienee, has learned the best methods that
can be employed. The constant increase
In the setting cut of orchards in this and
adjoining counties has led this firm to ex-
tend their nursery business until it has
gained proportions which are not excelled
on the coast. The acreage thus devoted to
this business by this firm exceeds $50 acres.
With their long experience and increased
facilities the firm feels guaranteed in say
ing that they can compete with any nur-
Hery on the coast. This firm have had
printed an elegant tree and seed catalogue
fer 1882 3. which will be mailed free on
application.