New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1883-09-09

IT'S USES AND ABUSES.
A Card from G. c. Shnyne, Fur m""-
facturer, 1O3 Prince-street,
West of Broadway.

The most .uccessful houses in America are liberal al
vertisers IL merchant has good thing II lays 10
advertise It, to insure permanent success the article
advertised must be all that be In print;
a. f,nd otherwise il is sure sooner later to njure the
that misreprescnts for the public will not be i'm
posed upon long. The late
A. 7. STEWART
bult ND n name aud fortune by adhering to strict
business principles He deceived the puohc. ne
advertised facts. The public had confidence IN his
integrity and when he made an announcement nocheu
TO his store year after year. knowing that they wouid
not be deceived His great success was the reward OF
honest dealings 1t be regretted that many OK the
merchants OF TO day adhere to the honest RUE OIL
advertising facts Their idea is to insert any kind OF an
advertisement that will draw a crowd
ABOUT sEAISKINs.
Tho fr season IN hardly open the standard fashions
for the coming season not yet introduced ana VIII
not be until the 10th OF September and yet some parties
are making a great noise and advertising irs al great
reductions In prices. ~
Tho advertisements read something like this:-S2oo
Seals kin sacaues reduced to 1928; SOU saequeS'
reduced to $3.50; $500 sealslun Dolnians re-
duccd to 1915, etc. How absurd this ISL ~ IL
not about time to hold up thsl The public are get
ting tired of t. 1t seems to mo that merchants who
insert such advertisements must take the public Tor
a set OF fools. There Is time. however In tue sprns'
when ra her than carry over furs are marked uo""'
ana sometimes sold at loss; but never Shen 'ue
season opens No merchant can do business Without
profit and the public always willing TO pay an nones'
merchant fair living profit
It's very strange how those merchants who sdverse
IN sell 5000 seashn sacque for $l25 can continue U"
support large establishments high rents heavy adVer
Using bills LIBERAL salaries, and r. Ms ior Sses' o"y
from manufacturers, who make q profit one day ana
mark them down next day.
FACTS
The truth IA lust this. genuine ENGLISH DRESSED
rcty..s ffuO
and the pr both Europe and America is steadily ad-
vancnn As a substitute a grade OF Sealskns were
last winter They caught ny the th'us-
ands on the coast OF China and shppe" TO Lohuoh'
where they are and dyed and sold 10 American
nporters at about onethrd the price OF genuine Alas
ka skins. They are dressed and DYED so -hauusCmcv
that when made up garments takes an excellent
indigo OF Furs to tell difference. Ladies Will know
the difference after they the garments two or
three uonths-they will oil on the edges, turn red
and look shabby and article OF dress looks so Day rs
shabby sealsgin garment could manufacture nanu-
some 1okng sacques ESQ far AS outward appe"fahre
goes, ana sell at profit, for 49, whereas goou'
honest Alaska sealskin sscque costs $40 no" ~
would I've very easy make up these goods ana adVer
a.. ,ne,ngreat reductions in prices 5000 to 1928
ard se hundreds OF them; but did 50. could not
do business long I would lose my trade III inef-
chant sells COOL reliable goods. he can hold MS trade
year after year. II he sells goois which never
give satisfaction, matter how low the price, ne VIII
los. h,s trade am receiving sacques for alteration
ana repair made from genuine Alaska skins, when
,old seven and eight years ago-the ladies who pur-
haseA had full value for their money-but ladies' VINO
purchased garments nade from Copper Island or China
skins no matter how handsomely dressed and dyed OF
how elegantly finished how seemingly cheap, VIII re-
gret IT, for they will not wear or give satisfaction.
s.asEin garments are fashionable than ever and
the demand Il daily increasing. and there Is no article OIL
dress which gives good satisfaction as reliable
sealskin sacque or Doman. To buy thing right Ouy
where IL Ia made. n a lady yishcs a garment which
cot. 40 much money as sosskin, the proper place TO
90 lstoa reliable manufacturer don't claim to be
the only manufacturer OF reliable Fnrs' There are
other houses that manufacture good goods rs do
but no house manufactures any better and no one can
afford TO sell reliable Fur garments at lower prices
When a lady buys sealskln saoQuo Tor S2OO' she gets
500 worth. She don't get $500 garment Tor 500
nj she gets Just what she for aud no guess about
H. have been in the fur trade nearly twenty years
nav close attention to business and pay cash for my
seaskus; do business at lo3 Prince-s, where rent
cheap less than half price Of stores In the retail dis
tricts handle seals largely manufacture ana sell al
Wholesale aud RETAIL have ali the advantages which lone
e1perienco gives and sti cannot sell reliable Seal
skin sacque inches long. for less than 40; 40 long,
500; AZ long, 1925. and a long. $3.50 II mahu-
actnrca or sold sacques from China sealskins, could
sell at less than half the prices named Intend to do
business in York long live and every garment
sold from my establishment must be one TO recommend
customer instead OF driving them away. My stock oil
| sEAIsKIN sACQUES, DOLMANS, PALEIOIS,
UISTERs. FUR-LINED WRAPS and all the leading
FASHIONABLE FURs will be ready for inspection and
sale MONDAY, September 10. Ladies' are Invited to
call ana will receive valuable information and polite at
tention whether they purchase not Respectfully,
C. c. sHAYNE,
FUR MANUFACTURER.