Daily Republican., 1882-10-16
OurAdveruSers and Readers.

1u6 Wtll AIlGNl SA A@A@
tisements in the REPUBLICAN show
that the merchants and business men
of Wilmington, still retaining their
thrifty business habits,put their money
and their advertisements where they
do them the most Rood-in the paper
taken by the masses, the paper that IN
this day of local journalism leads In
circulation and is read daily by 20 900
readers at least. This is no sxtravs'
CANT declaration. The REPUBLICAN
circulates over an average OF 5000 pa
pers daily. Are there not four persons
at least on an average who read each
COPY? This makes the "a, 600 at once.
Thus for a half column notice, for
which ten dollals are paid, merchant
reaches nearly half the population OF
Wilmir gton, provided the circulation
was entirely in the city. This throws
circular advertisements far In the shade.
1t completely sclipses fence, tree, rock,
gable and roof inscriptions. The RE-
PUBLICAN takes the business adver-
tisements of our merchants right inIo
the hearts of the families that read 1t
Our business men recognize this fact'
and hence 1t is not strange that they get
40 many direct evidences from their
patrons that their advertisements were
seen and read in the REPUBLICAN.
We would be uumindful of the obli-
cations we are under to our patrons,
did we not express our thanks and
gratitude to them for their patronage.
During the summer when business was
a little slack and business ne en- were on
a vacation, the REPUBLICAN gave its
readers an unusual amount OF miscei
laneous news, but now comes the busi-
ness mans time to occupy its columns
Turn about as the old saying runs is
fair play. If there is nOG 30 much news
matter, there are more advertisements.
Our readers should not jump to the
conclusion that advertisement are dry
reading. There has been a great in
provemont in the art Of advertising 81
we'll as In other branches Of industry
1t requires nc new machinery like ne
chanical branches of industry, but ad-
vanced and enlightened thought has
been brought to bear upon the art OF ad'
vertisinR, until it has become branch
of business almost by itself. In very
large business Arms there Is an adVer'
tising department, over which some
original genius presides and employs
his talents in writing advertisements
that read like pleasing fiction, poetry
.L~. uina anecdotes THAT pleaes and
news that entertain ana enlIshso~ en-"
mind. Advertisements are no more
dry and dull reading. Leading mer
chants understand throwing life into
them and it repays them one hundred
fold. Readers of journals take pleas
ure in reading the sprightly, criSpy
gossipy columns occupied by Phil. j.
Walsh s. Co., Kennard & Co., Kelly 8
Co., Russell, full of down east Yankee
wit, Crosby s. Hill, Wannamaker &
Brown, 80 we'll known that it has a 10
cal significance, and column of Others
whom we might mention and who re-
cognize that spicy, crispy advertising
pays, especially in a paper like the RE
PUBLICAN, that reaches and is read
daily by "a, 900 readers. In conclusion
again we thank our patrons who are
crowdtng our columns. Westill say tt
them, "brinR on your advertisements
On our part we promise still to senC
them out daily before an Appreciativ'
people, whose patronage will pay the
| coat