The farmer and mechanic. [volume] (Raleigh, N.C.) 1877-1885, 1882-04-05

/. -"Although renewing in advance
before the old year has expired, | hope
you will not think | seek to get my
name In print" Many thanks, Madame,
and have attended to the other matter
by hrst mail. But really, We had no
Idea such a construction would, or
could, be put On the publication OF
names and remarks in this column. To
be candid, our motive Is purely a Busi
ness n our object being to benefit
the paper rather than to compliment
the subscriber. Here are a few OF the
reasons: By printing the Receipts We
a the labor, time, envelopes, paper,
and postage, necessary to send a written
receipt In each case. As many persons
pay n dollar at a time, the annual
cost, would amount TO more than one
hundred dollars. Second, by printing,
we detect losses In the mail, and errors
In dates, for If any one send money, or
hand 1t to an agent, and 1t fail to APP
pear, he will at once make lnvestiga-
tiOns. We print ALL receipts, unless
the money be sent to this ogice, uiM a
request that 1t be dastCered IN letter.
A1AIuI duu qultC 10 lupOltdutf ny
printing, we enable advertisers to see
the location, and the substantial stand
ing of our readers. An advertiser re-
marked last week. had no idea of
the nature of your circulation until |
began to note the weekly list of names,
embracing SO many of cur weaithiest
and most prominent citizens We re
spOnded that this was gratifying in an
Editorial point Of view but is not as
profitable in a financial sense as if we
had halt the number clustered in Raj
eigh, and adjacent postotices. Because
there is very little profit on the subscrlp-
hon of any paper, much less a weekly
paper, printed in a city; except where
made up from type already set and used
in a daily. Hence. the chief income Of
a city weekly should come from its ad-
vertising and job-printing. We have
no job office; and our advertising busi-
ness does not average 81 a week,-Dot
halt the patronage of a number OF
weeklies with much less circulation.
Why is this? Because the retail mer-
chants. who comprise the bulk Of adver-
Users, seem to think they must address
their cards to persons directly in the
community, rather than to the State at
large. 1t is true, that the Farmer and
Mechanics Broad cast" circulation
should give it special advantages for
certain classes of advertisers. such as
factories, schools, hotels, general agen
cies, professional cards, patented ar
tees, insurance, legal publications,
agents wanted, and the like; and no
doubt In course of time, as our State
fills up, and new enterprises start, and
eur young men acquire the pushing,
out reaching energy Of the Yankee
dealers, traders. aud professionalists,
the +. s. Nj. will become a valuable
newspaper property.
Here, also. dear madame, We note
another reason for publishing our re
ceipts. Day by day there come showers
of postal cards asking f r spec men
copies The writer's have heard kline
things said OF the paper, or have seen
the eenerons. aliusions by State contem-
porarIes. They expect to receive a
large, handsome. we'll printed, we'll
edited sheet whereas Oh %gettlns tn.
speciMeI, they see a small, uingv.
dl.apldated, One-hOrse affair, and would
throw it down without thought of sub
= iOiHS, Oul lOt VIC iduICS " VIII
known and intelligent persons who have
read it for years, and deem it worth 81
cents a week.
Possibly the day may come when the
paper will acquire capital, capacity,
aud countenance, to speak for itself"
by looks instead of by speech, even the
volunteered utielaices of too partial
friends. We live Oh Hopes and al
though the diet is rather thin, it is bet
ter than debet.
Nov let us lock at he letter file, and
see who has remembered us this week.
John r. Martin, Esq, Moore coun-
ty, new Sept %, 80.
-PUnctual to the very day, Ca pt. j.
r. Finley, of Wilkesboro, renews to
March &c, SO We ha e often heard
of him since the war, and he must have
been true Blue THAT is, greyj during
the war, for he writes-''If your duties
will admit, | should like to see the con-
tinuation of your camp and prison
sketches" Thanks, sir. We are copy
ing, as fast as leisure moments allow, a
series of them, embracing some secret
chapters Of history never in print.
Hon. John Henderson of Rowan.
spent last week in attendance on the
Supreme Courts having four or five
cases on docket. He says the Code
Commission is progressing reasonably;
and will be ready to report when the |
Assembly assemblies. MI. Henderson
renews to Jan 1st 1883, and we are
pleased to have him do so. 1t would
be we'll if all subscriptions and all cur
rent accounts, in every branch Of busi>
ress, re- made to run from New
Years day to Christmas Eve. If this
rule were rigidly followed, it would be
possible to form an idea at the begin
ming of each year, what the past years
expenses had been, and what they would
probably be during the year to come.
H. A. Colvin, Esq, Pender,
promptly renews to Dec %, 's2. We
are pleased to note the growing pros
poets of the Point Caswell r. R. Ger
tain it is that if Wilmington were in
Yankeedom she would have half a score
of short roads radiating into the agri-
cultural and timber sections within for
ty miles Of her wharves.
Hon. Giles Mebane, of Caswell,
whose name is so closely identified with
many stirring epochs of our States His
tory, sends mis- annual-''Two dollars in
testimony of my good will for the Far
mer and Mechontc. and wishes for its
success" 1t is the only comforting
feature, amid many disarreeable ones,
that we lave the good wishes of very
many of our worthless people.
w. }. Atkinson, Esq, of Davie,
renews to Aug; I, 's3,mand very kind
y, too J J.. W. Terry, ESQ.,, of
Orange. Atormelly III business with IL.