Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1882-01-02
The DAILY REGORD-UNION.
OUINTUPLE EDITION.
BUSINESS REVIEW.
Continuation of Special Review of Leading
Business Houses OF Sacramento.


A NEW IDEA.
4 Short Chapter on a Very Interesting
Matter, Especially TO Ladies'.
HOW TO OBTAIN CERTAIN IMPORTATION WHICH
THE GREAT MAJORITY OF PEOPLE DESIRE
TO HAVE.
It is undoubtedly true that the clothing Of
the human form with taste. comfort and
grace is one af the higher arts. To It's deve'.
opment nearly eli ths arts of the world have
contributes. The mechanic arts have pro-
duced for it from the eoarsest to the finest Of
materials from meanest to richest fabrics
from the substantial cotton to the most deli
cate silks of the Orient and the softest velyets
of France. So. too poetry has paid its
tribute. and the intellect of man has given Of
its richest store. all to the end that the human
form divine may be robed as BELTS it best.
The costuming of the people of the world has
come to be
AN INDEX TO T[:sIR CIVILIZATION.
Where hamas progress has been most
marked, there has the art of dress been the
most advanced. We speak very often OF
fashion as the synonym for frivelity. While
it is true that IN fashion extremes have been
reached, an are too largely INDUCED in, it is
no more 50 than in most other paths of hu-
man progress. Art itself has become extrava
CANT; the world Of books has given evidence
of ffivolity in literature; the great CONNER
cal circles bear the scars of the folly of specu.
Aation; religion has It's fanatics as well as its
devotees, and in every walk of life
there is the selyage and fringe of extremes,
extravaganza and folly. Fashion is ex-
IRENE only when it lacks in grace, beauty
and appropriateness. When costly goods are
made up into I'll fitting garment; when
there is violation in their use Of the propri-
cites and harmony Of color when they lack
adaptability TO the form and complexion Of
the wearer, thsn is fashion art abused, and
the sense Of beauty, harmony, grace and
adaptability outraged. But when there is a
proper combination Of color, complexion,
form, texture os goods and fit, there is
completeness which results in pleasure to thu
cultured taste, and even the uucultiysted
recognize tbs harmonious effect. Fashion,
then, is one Of the civilizing arts. But it is
said that
FASHION DICTATES
The strangest styles, and in oldest and most
whimsical freaks often puts upon US with
many sudden change The most singular of
apparel. Styles are the result of individual
taste. It may be that they appear whimsical
and odd, and it may be that they now and
then offend good taste. That only argues the
fallibility Of human intelligence. If Paris
ian or Vienna lady Of fashion chooses to
wear a nat of . new and perhaps
original and preposterous design, it is her
own affair, and the faithful chronicles of
fashions history records it by reproduction
of the model, and thus the new idea IS
launched upon the world for what it is worth.
But we venture the suggestion that in the
vast majority of cases, the fashion which Is
obnoxious to good taste is seldom long-hved,
and that in fact fashion has advanced in
worth and excellence at an even pace with
all the other arts. 1t fashion in dress has
its eccentricities and INDUCES in mad folliss
for brief seasons, SO has the art of house Gee
Grafton. the art Of painting, architecture,
music, literature, the drama, and nearly all
other things which contribute to our we'll
being, pleasure and our advancement.
so THEN WE COME
To consider fashion as it is-accept 1t
as it exists, receive, criticise or reject its
mandates. But how shall these mandates be
best known? They emanate from two great
csnters-the European and the American.
The latter modiIes while it reflects the
former. 1t, then, is the standard OF our
people, and New York is the great storehouse
from which the best and tie latest informa-
A. I. =. H. -o Il xTez1
the newest fabrics and latest designs here 1t
is first announced what fashion DEGREES men,
women and children shall wear, and how it
shall be worn. So potent are these DEGREES
that the mercantile world must constant
w reflect them. All that fashion de-
lares to be seasonable, must be found
in season In the storeroom OF the true
merchant. How shall he keep pace
with these DEGREES and adapt his stock to
them? Simply by being In constant CORE
spondence with the court from whence the
DEGREES issue. This he now does, but if he Is
an observant and thoughtful merchant he has
found that the public must have information
of these DEGREES slso. Under the present sys-
TEN it gains this first by seeing the goods and
styles on the merchants shelf or counter, or
perhaps it gains it by reading the fashion
journals which announce in advance these
coming DEGREES. But in this last case it finds
TO its sorrow that many OF these mandates
are Ill suited TO the habits of this people and
the climate of this region. 1t must, there
fore, from
TIE WILDERNESS
OF the great fashion record concerning fab
RIGS and styles Tor regions Of bitter cold and
sweeping storms, or those of torrid heat and
seorohipg sun. such as may be best adapted
20 the equable climate in which Californiaps
have their favored being. Now this is not an
easv task, for the Eastern fashion-writer con
sidsrs us at our exact value. We are but
$40 GOO in 59000,000 of people, and
we receive the consideration Of fash
ion in just that proportion. However
vast qualities Of fashions In styles and goods
are happily adapted to our uses, without
being speeially prepared Tor US, Tor our sum
rners are, IN all their length, ike the very
best of their brief famed seasons. We
have the climates OF sli the best OF
the world, and most fortunately can
choose from the fabrics and styles OF all civil
lied nations without the necessity that rigoT-
Gus regions enforce elsewhere. Out Of these
facts has been evolved
NEW IDEA.
Il shall be expsined simply, briefly. It il
proposed Immediately to engage person
by reputation Known all over the land
for literary culture, for skill In Juds'
ing of fabrics, for taste in fashions, for coz
recbnesS Ut JUG u4euC ana integrity u cH1N-
acter, to send TO this coast regular fashion
letters. This person Will have the entire TO
the leading cloth, flower, lace, clothing, mil
iinery, dry goods, jewelgy, glove. hat and
CAP. boot and shoe and hosiery manufactur.
ing and importing houses of the East, and
inspection of all fashion bszars days in adj
vance of tbs openings. This person shall, in
these letters, state from whence the informa-
tion communicated is drawn, and thus the
authorities will Be made known to the public,
and these will be leading houses known
throughout the land. The letters will be SUBJ
mitted TO the Eastern buyers of the parties
proposing the pew idea and they will at
encs order for the Sacramento house the
Goods referred to in the letters. These let.
tsrs. Immediately on receipt, will be given to
the public IN full, and be supplemented BIZ
announcement OF the dste the expected ar
rival of the goods. The writer of the letter,
win be required to give the closest attention
to the business in hand, to
OMIT MENTION
OF no novelty, of no new design or quality
Of fabric suitable to the Pacific coast anC
every part of it; to tell Us what is the lates
advance and novelty in dress-goods, in bon
a