Daily Republican., 1882-09-30
FOURTHEDITION
AmOHEL STORE.
How the InstAIment Plan Works
In Wilmington.

How the InstAIment Plan Works
In Wilmington.
One year ago last August Phil. j.
Walsh & Co., of Philadelphia, organ
Ized q branch instalment store at 6O6
Market street, this city. The enter
prise WAS an experiment on the part OF
the firm, without knowing how 1t
would be received by the plain work
ingmen and mechanics 1t was particu-
larly designed to benefit. The mem
beTs of the firm made close minute
calculation that If their sales exceeded
certain amount in the year they could
affair to remain. Now at the end OF a
little more than year in looking back
over the road they have travelled they
have exceeded the very highest esti
mate they mnls ny twenty-five per
cent. and each lnJnta brings with 1t in.
creased orders.
The installment plan peculiarly re.
commends itself to the laboring and
mechanical class of people who are hon
est and thrifty but who seldom have
much mouey ahead, 1t Is not often that
a man who works for even good wages
has $40, or S25 on hand to pay cash for q
suit of clothing, or for any article or for
any number of articles that amount to
that much. But with this firm and on
the installment plan credit is given to
any honest perCon, and by the payment
of two dollars week he IL not pressed
To make the payments.
A large number of families have been
able through this plan to buy parlor, cot
tage and bed room sets, Carpsuing, and
in fact full outfit of house keeping ar
ticles which they could not have pro-
cured in any other way, and after they
have paid off their bill, they look upon
the firm that befriended them in the
light of beEefaCtors.
Some people have a confused idea
that insta lment stores have q limited
variety of goods and that exorbitant
prices are charged. This ia an erroneous
idea as will be seen by visiting Tho
store aud going throu9" Is well stocked
departments. A r. cmS OF the goo Is
will show that they axe as cheap as they
can be bought at cash stores, and the
quality of the goods Is not whit below
that of other stores.
There is scarcely anything needful In
the housekeeping line that cannot be
purchased at this store. The Reading
stoves are kept on hand in stock for
sale, but if any kind of stove OF cook
ing range is wanted it will be ordered
in a day or 30 from the time the order
is given. The furniture department is
in the basement and is completely
stocked, Mr. Brennan, the gentleman
ly manager of the store informs us that
the furniture department goes through
a thorough change of goods every two
weeks, so rapid are the sales.
A fresh invoice of new fall dry goods
has been received direct from Europe,
and MI Brennan has just been in New
York where he has purchased goods
that challenges competition in quality
and prices. The shelves fairly creak
beneath the weight of silks, satins and
fancy dress goods for fall and winter
wear. Interesting to ladies is not only
the dry doods department but ths mil
linery department where the most
fashionable fall and winter styles of
hats are kept, and little farthor on Is
L0b well bGOCk6u suOo huu bhI uepdIJ'
ment. The jewelry and silverware de-
partmeut is completely stocked with
the best quality of goods.
And last but not least is the clothing
department, where men and boys,
whether large or small, cannot fail to
find just what they need, These suits
are remarkably low in prices. Though
cash down Is never refused for bills, the
installment plan with honest people is
just as acceptable to this enterprising
frm.
Lastly, everybody is made welcome
to this store, the clerks, both ladies and
gentlemen being genial, obligiDg aud
pleasant. In fact it is the peoples bus.
ness mart, Hhere honest men and
women can get accommodation with
goods without the ready cash. Such q
place Wilmington never had until
withina year past, but snch a place
she always will have as long as the peo
pie appreciate and patronize firm that
tries to Lefrie nd and accommodate
them.