The Columbian. [volume] (Bloomsburg, Pa.) 1866-1910, 1882-12-08
Holiday Goods
Wanamaker's. S.

wa - - n ~ Il ~r1 10
One quarter in the store is
peculiarly a Holiday quarter,
agift quarter; a place where
just a little use is made the
vehicle for a great deal Of
luxury. 1t is tull now; full
of wonders; full Of pretty
things; full of silly things;
full of surprises; full of what
nobody expects; full of what
everybody expects; full, asst
las been iuil near Christmas
time before.
Beginning at the very CEN
tire of the store, next north
are two counters, one Of
them very large, and one
half as large, filled to over
flowing with perfuncrics and
other toilet articles and
implements. We positively
must not begin to mention
names, nor even classes.
The only way TO get away
from these miraculous things
is to break away.
Next northwest j. a col
lection Of small tkings that
people used to lu;ury will
recognize under tie name
small leather articles. About
the biggest thing there is a
portfolio or writirg-casc.
Pocketbooks arc the COM
monest. But such pocket
books Oh, yes you can
get good substantial pocket
books there, with not 4 cent
Of extravaganza in them;
but naturallywc arc thinking
oftAc brighter ones. Leather
isn'tflnc enough. They must
enamel it, paint it, deck it
out with silk and shining sill .
yer and gold. Every year
people get worse and worse.
Every year they must have
stranger and stranger t,lings.
Silk, plush, velvet and fur
bags are there, with all their
pretty and handy and cum
ming fastenings. But VIC
must hurry on.
Next northwest are WRIT
ing-papers. Here's room
for a treatise. We're not
going to stop. But anybody
who passes that white-look-
ing island of trade in the sea
of people, without finding
out what WanaH;akcr Nl3s
means, in or out Of ltoldy
time, is a loser. WhaG !
glory has a page Of pure
paper
Photograph albums are
next on northwest; and here
the circle widens. Ii al
that long row photograph,
albums? Is it possible that
50 many people didn't buy
albums last year, whcn we
brought over a ship-load
almost? There's a ncIy set
of people this year, may be.
At least the photographers
Aavcn'tgone out OF business.
At this end are velvet
James yonder arc boxes
Of leather and plush. You
can pay $50 for Il box chat a
touch will spoil. Don't sup
pose That the things put out
20 show, even under glass,
are the hne ones. Whisper
to the saleswoman that your
kocn@t j. full oi money, and
that you ~rc aching to get
RI OF i,
-raas and hronzcl On,
sec th4 mob e brasscs and
bronzcs. Open your die
tionary, The t4rst word you
come - las It's image there.
Pr pos erous things ! Have
your wits about you. An
artist uA5 studied out every
one Inc artisti5aw wagtoo
for jokes abound : little
touches OF humor and broad
farces. SO there is pathos;
and beauty everywhere. But
shall we presume to dis
course of ten thousand things
in a shop, each Of which was
born of Art?
circlc.
Everything in Dry Goods,
Wearing Apparel, and
coping Appoint
ments sent by mail, express
or freight, according to cir
cumstances-subject to return
and refund of money if not
satisfactory, Catalogue, with
details, mailed on applica-
ton.
John WANAMAKER.
Chestnut, Thirteenth and Market streets and
cily'hall hIlaFc, Philadelphia