Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1882-05-19
PURE WHAT ?

To prove their assertions many publish
ACKNOWLEDGEMENTS from paid advertise
ments. They advertise chemical analyses,
showing amount Of gas evolved in passing a
given point, and vast amount of pleasant
and very readable matter which has nothing
whatever to do with the subject.
of what their Baking Powder is composed:
Perhaps if they did the cheapness Of the ma.
terials used would be quite as much of a
revelation to consumers as the materials
themselves. WHY DO THEY NOT PUB.
LISH THEM?
From the beginning up to the present time
the Baking Powder business has been largely
a REPETITION OF MISREPRE5ENTA.
TION and FRAUD. and we look for any
amount of virtuous indignation at our Civ.
ing it away to the public. But if it stop, in
part only, the use of some of the VILE
MIXTURES for food purposes, we will con-
slider ourselves well paid.
The ease and cheapness with
which adulterated powders
can be made, and the conse-
quent large profits, will justify
any amount of advertising if
the people can only be in
duced to buy them.
Nothing has yet been found to take the
place of Cream of Tartar and Soda in pure
Baking Powder, in wholesomeness, strength
and efficiency.
THE NEW ENGLAND BAKING POW.
DER is made on this principle. 1t is oom-
posed of Cream of Tartar and Soda of the
highest grade and nothing else. WE
CLAIM NO SECRET PROCESS. Our pow.
der is combined in proper proportions, thor.
oughly mixed by Steam Power, so that in
using the smallest quantities the proportions
are ALWAYS THE SAME.
1t is kiln.dried at a given temperature, so
that all moisture is expelled. (Soda and
Cream of Tartar combined without careful
drying before packing will effervesce and de.
teriorate in strength.) Then the powder is
put at once in tins air tight, and will keep
for years in any climate without deteriorat.
ing or hardening.
1t is packed in tins OF o., o., II and
16 o., FULL NET WEIGHT.
With these ingredients, pure, anybody
can make Just as good Baking Powder as
the NEW ENGLAND, PROVIDED always
they use the same proportions and quality of
material, and take the same care that we do.
We warrant our powder to be exactly as
we represent it.
WE INVITE CHEMICAL ANALYSIS
and the most rigid examination. 1T WILL
STAND THE IODINE TEST, which some
manufactures so decry and ridicule, but which.
nevertheless, will expose Starch and Flour
when used
WE ASK FOR PRACTICAL TRIALS
by housekeepers in comparison with any
verdict in favor Of the NEW ENGLAND
POWDER.
EFF HoUsEKEEPERs AT A
DISTANCE ARE UNABLE TO
PROCURE THE NEW ENGLAND
BAKING POWDER, WE WILL
GLADLY FORWARD SAMPLES
FREE ON RECEIPT OF ADDRESS,
AND MENTIONING THIS PAPER.
To those who prefer to use Cream of Tar
tar and Soda in the old.fashioned way we
offer our brands Of each, which we warrant
to be pure. They are packed in Lib pack
ages, net weight.
1t has been said to us that we could not
succeed in selling Pure Baking Powder, Pure
Soda, Pure Cream of Tartar; that Califor-
mans would not pay for them.
| Our experience has bsen different. We
have now been packing these goods for some
time, and IT Is NO EXPERIMENT. By
the slow process Of one telling another, our
sales have been constantly increasing, and we
now propose to see what AN OPEN STATE
MENT OF FACTS will do. 1t will at any
rate let the public know that PURE GOODS
CAN BE OBTAINED AND WHERE TO
GET THEM.
NEWTON BROS. & co,
2o4 AND 2os CALIFORNIA STREET,