Lancaster daily intelligencer. [volume] (Lancaster, Pa.) 1864-1928, 1882-04-03
BUSINESS ENTERPRISE.
Astrtch Bros Baxaar-A Brilliant ReOp
tng-A Tasteful Window.

Astrtch Bros Baxaar-A Brilliant Reopen
ing-A Tasteful window.
Astrich Bros, No. 13 East King street
who for five or six weeks past have beer
making extensive alterations and greatly
enlarging their store room, have SO fal
completed their improvements that or
Saturday. they threw open tue new store
to the public.
An entirely new and modern front OF
fine architecture has been erected and the
store room has been extended in depth
until it is now 145 feet long by 2 feet
wide. The front windows are the largest
and most beautiful in Lancaster. Each
window is filled with three immense plates
of heavy French glass, each plate being
eleven feet and half in height by about
six feet in width. These immense win
dows are filled with dazzling display Of
the most exquisite millinery, laces, ribbons,
trimmings, gloves, hosiery and thous-
and notions most artistically and tempt
iDgly arranged. The windows are shaded
by immense blinds with dado borders in
garnet and bronze, and the front of the
building, not yet quite finished, will be in
the same brilliant cOlors.
Inside, the store is still more attractive
The shelving and counters have been re-
and are piled high with every
variety of useful or ornamental
goods to decorate the female form
or charm the female heart. Long rows of
plate glass cases contain thousands of
patterns of ribbons that rival the glorious
hueS Of tho rainbow, while laces, gloves,
millinery, passamen.erie aud notions are
shown in bewildering profusion. The
millinery department is perhaps the finest
and largest ever shown in Lancaster. 1t
occupies an immense space in the rear Of
the store. The floor is elegantly carpeted,
ana the ceiling is pierced by a great sky
light that throws flood of mellow light
upon the rich and beautifully blended
cOlors of the ribbons, feathers, flowers, and
other wonders that 90 to make up modern
fashionable head gear.
But it is not alone the immense stock of
goods OH hand that makes Astrich
Brothers bazaar so peculiarly attractive.
They possess the rare faculty of arranging
and displaying their wares in such orderly
and artistic manner as to make their ba-
zaar resemble an enchanted grOtto.
Added to these exccllcncies they are
withal accomplished. polite and enterpris-
ing business men, and have gathered
around them a corps of affable, attentive
and accommodating SalesladieS who thor.
oughly understand their business, aud who
neglect no opportunity to make it pleas
ant to the thousands of customers who
daily patr0nize them.
The formal spring opening of Astrich
Bros. will take place some time hence and
will be duly announced.
A Beautiful Window.
One of the most beautiful fronts among
the many attractive business houses on
East King street is that of Williamson s.
Foster, Nos. 36 and 80. Within a few
days past they have had erected in their
two large windows an entirely new device
for the display of goods. Instead of the
pyramidal shelving in general use
they have substituted light frame
work Of handsome brass piping,
adjusted to the size and shape of the win
dows. On these golden rods are tastcfully
arranged innunerable articles of gents
furnishing g"ods-neck- ties, handker-
chiefs, gloves, hosiery, suspenders, hats,
caps, and hundreds OF other articles too
numerous to mention" The window deo-
orations were made by Mr.. w. G. Wall,
formerly of Strawbridgs s. Clothier's great
Philadelphia house.