St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1882-09-22
The Boston Dry Goods Party
Abroad.

The Paris correspondent Of London
Truth thus speaks of the visit of Mr..
Jordan and his party of clerks to that
city: The live advertisement of
Jordan & Marsh of Boston CO. s. has
been for some days the town talk.
Jordan & Marsh are native-bOrn Yam
KEGS, and are i'll the Athens of America
what Stewart was in New York. They
run with spirit and success Il big dry
goods store. In the course of THEN
business existence they have tried
every known form of advertisement,
and they now are entering upon quite
IL new vein, which they themselves
have originated. 1t is the live advcr-
tisement. L'annOnce vivante is, on
the present occasion, made up of twelve
young gentleman and an equal number
of young ladies who stand behind
counters in the dry-goods store.
Among the two dozen are Il bride and
bridegroom. The employees of Jordan
& Marsh are good American types, but
nothing very remarkable. But the
yOung ladies The heads of the firm
which sent them out to Europe on their
advertising tour knew what they were
about. None of them are miraculOusly
lovely, but they are all charming. Ia
ken singly, they are delightful taken
collectively, they are bewildering.
They do not show any of the class
vulgarity which one finds i'll the young
ladies in French and English empori
ums of the Jordan Il Marsh class. Be
ing stirred by the same emotions, and
impressed for the first time by
the same sights and sounds,
they bear family likeness to each
other. That expression of pleased
wonder which Baudry gave TO his
''Venus" rising from IA crested wave, is
on all their fresh and intelligent faces.
The young ladies in many respects
are equal to the FOurth-avenue bellies,
and in all other are superior. They
are sOundly educated and accom-
plished, dress in the best taste, are self
respectful without being apeish, and
betray none of that self-ccnscIousness
which is disagreeable feature in the
= Flora Mac cFlimsy, who comes to Europe
to hunt down the owner of il cOrOnet.
There is also an appearance of better
health in the fair twelve from Boston
than i'll almost any pretty and fashion
able New Yorker that have ever met.
If Jordan & Marsh furnished the young
] ladies with their neat-titting tOilettes,
they merit the patronage of the dress
reform association. Not that any OF
. the party wears divided skirts. But
the jackets fit like JOuvin gloves the
skirts are garnished enough to be ele-
CANT, are short enough to be perfectly
convenient, are neither skimp nor vo.
luminous, are of tints that harmonic
:, with hats and bonnets, and are of ma
;. terials that dust and foul weather vii
:, not easily spoil. OF course, the grace
:, :. full contours of the wearers' figures, anC
,r their manner of bearing themselves
count for good deal in the genera
effect. No wish is portrayed in th'
a style of the young ladies' toilets t.
J" court attention. What the dresses d,
and it is the triumph of arts t.
n n throw out well, but not violently
II every plastic and other beauty. TIL,
OF charming twelve from Boston are no
aware that they are utilized to adver
or tise. If they knew it they would no
,J be so natural and completely at thei
Is. ease. They are under the impression
N that they were only sent out to EurOp
in as a reward tor application to busines
duties. When Mr.. Jordan is inter
viewed by reporter, he says that Ii
o. wants to show them under what con
ditiOn trade and manufactures are pur
D sued in Europe. As yet they have no
had the time to visit any manutactm
ing center. When they were not see
ing palaces, museums and show place
to which the New York legation oh
tanned for them admittance, they hav
id been busy penetrating into the den
y of European lions. The twelve yOun
of ladies and twelve young gentleme
ride about i'll char bdnc, accOmpanie
by Mr.. Jordan, who is a respectabl
elderly gentleman. The bride mat
rOnises the other eleven. Miss Ford
the Oratress of the party, is a well
grown Irish girl, born i'll Canada an
= raised in Boston. She speaks Frenc
o. with elegant tluency. If she had not
ng tongue in her head, her lively gra
ed eyes would express what she wante
3. ss to say. The young gentlemen do nC
-. take any initiative in speaking, an
are laconic when spoken to. Tn
twenty -four-and Mr.. Jordan--put IL
in a highly-respectable hotel. The
have had collective interviews wit
Victor Hugo, NJ. Grevy, NJ. Brisson, n
. Floquet, Senator Lafayette, Fatht
B. Hyacinthe. In consideration of Gan
betta's deep mourning they did not as
to see him. Senator Lafayette, wi
delights in the free yet highly prop,
- manners of American girlhood, Shove
them relics of Washington and his ow
grandfather, and presented them eaC