Shenandoah herald. [volume] (Woodstock, Va.) 1865-1974, 1882-12-06

Did YOU ever have any idea how
N 10Y different kinds Of people encour
age newspaper? We confess Ina
the day was, when we did not aud ih'
v riety increases so rapidly that We NE
e,ery day expecting some new class 10
slrprl'c us.
There is one kind that is always on
me. AS soon as the year expires and
often few weeks before thai day, b,
i, on hand, pays his subscription for
year 10 advance. gives the Editor an
ncouraeiug word, and is gone. lh'
representative of the next class ap
pears on the last day, or alter ht
has received all the numbers for thu
year, pays up, aud remarks i
you Will ,ake pay at the end oi the veal
GU MA, continue my PAPER" A thiro
class, generally active business meu,
those minds are engaged IN Their Owl
pursuits. will step Into tie Office, talk
a little while on some business matters
or news OF special interest and with u
sudden start eXclaim, do L owe you
anything ON subscription ?" TIE pub
llsher loo Ks at his hooks aud finds about
en- dollars due. "Why. really, ! had
no idea thal il Was so long" hands ou,
the Ten dollars and remarks, 'I'll al
tend 10 This matter sooner hereafter. "
Departs, enjoys bis papers and in about
five years calls again.
Another class calls 10 occasionally,
never mentions subscription, waits till
tie publisher seudsih ill, and the ext
mail brings his check Tor amount due.
Another class has tiade ~ hch always
suits pul lishcr's family, iurs i,hes II as
it suits him. settles up every Three OF
ur ,ears aud has balance PASSED 10
his credit. He always knows that y
newspaper man has TO loose change.
Auoil er class subsclibes, reads the
paper and sometime afterwards gel,
the Post master 10 return / copy will
40 endors ement. II dou't want oui
paper any longer"
Another class whose accounts are al
wa,s square, comes 10, renews his sub
scriplion md remarks THAT paper ha'
been IN my family Tor over fort. years,
please make out a receipt for anothr'
year."
Another class says well. you may
stop my paper, the boys are all gone.
and there is no one at home but NJ
and The old woman. I have been read
lug this paper since was eightee'
Years old, but can't see 10 read nov.
my eyesight is gone" How willingly
would we place his name on The honor
AIRY list, but tie paper would be Of n
service 10 lin. Sadly We run The pen
across ms name on the subscription
book with the earnest prayer that hi
name may be enrolled upon that liz
which knows no erasures, where tn
light never lessons and the eye never
grow dim.
Another class appears promptly, al
ways pays 10 advance for himself and
Ion or some other relative or friend
who has moved to tie West and wants
The news from home.
These are bnt samples from the list.
We might mention many more who
really encourage the newspaper met
aud have been the active agency b,
which the newspapers OF This land have
taken so high aud. There is, how
ever several classes worthy Of men lou
they take the paper 10 encourage II"
publisher, never pay Tor II. but fine
more iaClls 10 one issue than would
ninety and nine paying subscribers.
Another class always read then
uelshbor's paper and are ever ready t"
ell The Editor how his paper could bt
improved. They make special bull
ness OF attacking the Editor behind hi
back aud are foud Of pa:ading his iaull'
III public. A paper to suit their idea
should publish ever, scandal, and par
ticularly such as would wound tn feel
ings OF political opponent. To fill 10
10 so, 10 their estimation, Is onl
or something worse. This
class Of readers know more than all
the Editors Of the country and If the,
ere running p per, III lrss than six
m onihs, we niehl Xpeci TO see rev.
olulion in The entire political and reli
s'ous orld. We Oft, n feel sorry tina
they have no paper TO run.
This list might be greatly enlarged
hut enough, for the present. To thos'
of all classes, we are under obligations
Tor even the man that don't pay atal
sometimes gives the Editor a lessor
hat is Orth more than one year
subscription 20 bis paper.