Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1882-04-05
AN HOUR WITH ROYALTY.
Notes from a Conversation with One of
New York's Busina ss Kings,
whose work il Often i'm the Months of
Discreet NOrthwesterners,
And Whose Words Should Have Affen
tiOn from All Who Ever Eat.
ST Paul Pioneer-Press.

ST. Paul Pioneer Press.
A st. Paul journalist. who recently spent
fortnight in New York one morning threaded
his way down Broadway TO old Trinity
church, and thence along the best-known and
most-talked-of financial thoroughfare on the
lace Of the earl b, to the intersection of Wall
and Front streets, intent upon a friendly call
upon a gentleman whose "raising" had been
in the same country neighborhood as his
own, and who now heads an important de-
psrtment in the greatest producer known in
the world of what the old danes style "risin."
The Journalists friend was found, quite un-
expectedly, in a new and elegant building OF
the modern style, of severe but attractive
architecture, the entire second floor of which
is occupied by the beautiful executive offices
of the great mandatory with which he is
identified. An invitation to inspect the
apartments was readily accepted, and their
bright, chaste, ash woodwork and furniture,
luxurious carpets, tasteful fittings and adorn-
ments and happy adaptation to the easy dis
patch OF an enormous business, were greatly
enjoyed. The stroll through these rooms
fortunately brought the visitor in contact
with Mr.. Hoagland, president of the Royal
Baking Powder Company, who happened at
the moment to be greatly interested in the
progress of his steam yacht, now building
a subject of agreeable mental enthusiasm to
a trio of gentlemen who love aquatic sport.
The yacht discussed conversation drifted
very naturally to baking powder and the
magnitude of the Royal Company's business
The correspondent, seeing here that which
would assuredly interest his Northwestern
constituency, made a notebook of his head
and attempted TO start the Royal president
upon subject Of 50 much moment by this
approach;
"Mr. Hoagland, I have not as much dis
position to pry into your business curiosity
to know how many pounds of baking powder
your company manufactures per year."
swell" said the gentleman, "during the
year 1881 we sold about
TWELVE MILLION CANS,
making an aggregate of 100000 pounds,
and valued at s., 900 000.'
"To what do you attribute this marvellous
sale OF your powder?"
"To the simple fact, sir, that we have aimed
to make oursgoods the best that can by any
possibility be produced. With us it has never
been question of cost when we could find a
way to improve the Royal Baking Powder.
We firmly believe-yes, We know by expert
ence-that the American people, above all
others, want the best, and that they are will
iug TO pay fair price for an individually
good article"
II have noticed that your company has
been prominent in exposing the use of alum
and other adulterations."
"Yes, we have made it principle in our
business to use only pure and wholesome
materials, and whenever We find competitors
who are manufacturing adulterated and in
furious baking powders, We are not slow in
exposing them"
"What class OF powders do you find most
adulterated"
There are many alum powders on the
market" said NJ. Hoagland. "Small manu-
fac.urers all over the country, who have no
facilities for determining the purity of ma
terials they use, are putting up powders that
would be an abomination In the eyes of any
respectable chemist. Such manufacturers
may be honest in intention, but honesty is
only the beginning of the matter"
"a good beginning" the newspaper man
interpolated, "but by no means the end of the
race"
Exactly" said Mr.. Hoagland. "Kuowl-
edge and experience, with capital and facili-
ties, are as important as honesty in avoiding
the maoifold deceptions and iniquities
abounding in baking powder materials.
Their strength is variable and uncertain, to
say nothing of their damage to health. Why,
it would be just as proper for
GRoCERs TO COMPOUND PHYSICIANS IRE
sCRIPTIoNs,
where chemical knowledge is required, as it
would be for them TO formulate and manu-
tacture baking powder"
"Then You test all your materials before
using them"
why, certainly. 1t is as easy for a camel
to go through the eye of needle as for any
impurity to creep into the materials we use
in our factory over there, in Brooklyn, with
| out our knowing it,"
care your chemical processes so perfect as
| all that?"
"Just as perfect as that. We have three
! practical chemists constantly employed in
| searching for impurities and in determining
| the proportions in which they are found.
Any article which falls jot below the full
standard of strength and purity is rejected
from the Royal Baking Powder. In short,
no precaution that we can in any way devise,
or that money can procure, is neglected. We
| do not merely believe that honesty is the
best policy but that it requires of manufac-
| turers of food products that they shall fur
nish. articles which will stand unsparing
scrutiny as to quality, without shadow of re-
proach."
"How many different brands of baking
powder are there?"
"Oh, ask me where they are not TO be
| found. They are almost as the sands on the
seashore"
"Well, after all, if you will allow me, why
| can't the small manufacturers make reliable
baking powder?'
"Why can't little company with S10O, 900
| build and operate one OF your big North
western 6O00-mile railway systems?"
"Manifestly, because they have not the
necessary means and facilities"
"Of course. Well, it's exactly SO with the
small baking powder men. They have II,
nor can they get the
NECESSARY FACILITIES TO DETECT FRAUD
| in their materials. So they are at the mercy
of those from whom they purchase, and their
limited capital prevents their employing ex-
| pensive analytical chemists to protect them
and their customers from adulterations. 1t Is
positive fact that cream tartar and other
materials used in csnfessedly honest attempts
| at pure baking powders are greatly adul-
terated, as found in the market; and it is ex-
actly at this point that We take the greatest
| precautiou. We import our own materials,
and refine them in our own factory, under the
care Of experienced chemists, SO that it is
practically impossible for the Royal Powder
to be otherwise than uniform in purity and
strength"
Haven't / seen occasional attacks upon
your claims in this Particular
"Oh, yes; we get a cTitigue now and then;
but, psh iw We have no time to stop and de-
fend ourselves against these petty attacks"
"As compared with others in the market,
| what is the strength of the Royal2"
"Well," said Mr.. Hoaglsnd, reaching for a
pigeon-hole in his desk, "some time ago
THE GOVERNMENT CHEMIST
made an examination as to comparative
merits of nearly all the prominent powders
in market. Taking some Of those mainly
sold up in your region, that officer made the
| following report as to comparative strength,
| the figures indicating the number of cubic
inches OF gas per each ounce of powder which
is an exact statement of real strength" :"
Dr Priee
Gilett s. -;--.---: ;---------.- o4-z
Andrews's CONTAINS aluml l.-.----.---..-.-.. 7s1
What section of the country do you
mainly SUPPLY"
"Oh, we don't know sections We ship to
every part of the United States and Cansdas,
and to every country with which ours has