Frostburg mining journal. [volume] (Frostburg, Md.) 1871-1913, 1882-07-22
16OHt .idceftiSiag.

vertise.
Hire a man with lampblacl kettle
and brush to paint your name and
number on all the railroad fences
The cars go whizzing by so fast thai
no one can read them, to be sure, but
perhaps the obliging conductor would
stop the train to accommodate an in.
quisitive passenger.
Remember the fences by the road
side as well. Nothing is so attractive
to the passer by as a well painted
sign: "Millipgton's mixture fol
mumps."
Have your card in the hotel regis.
ter by all means. Strangers stop
ping at the hotels for night gener.
ally buy ciagr or two before they
leave town, and they need some in.
spiriting literary food besides.
Ifan advertising agent wants your
business advertised in a fancy frame
at the depot, pay him about 900 pei
cent. more than it is it worth, and lei
him put it there. When man has
three-quarters of Il second in which
to catch train, he invariably stops
to read depot advertisements, and
your card might take his eye.
Of course the street thermometer
dodge is excellent. When mans
fingers and ears are freezing, or he is
putting and "phewing" at the heat, j.
the time above all others when h;
reads an advertisement.
Print in blackest ink a great sprawl.
ing card On all your wrapping paper
Ladies returning from shopping
tour like TO be walking bulletins, and
if the ink rubs off and spoiIs some ot
their finery, no matter. They never
will stop at your store again.
Have few posters pasted all over
town mixed up With niger minstrel
streamers and theatrical bills; they
will appear very prominent and al
tract about az much attention as a
black spot on speckled dog
Have thousands Of little dodgers
printed and have a few boys TO dis
tlibate them. You've 10 idea how
the junk dealer and rapor rag man
will respect you.
Don't fail TO advertise in every cir
Gus programme. It will help pay it's
bills, and visitor can relieve the is
dunn of the clowns jokes by locking
over your interesting remarks about
twenty per cent. below cost" etc.
4. boy with big plaoard en- Il pole
is an interesting object on the street,
and lends digniied air to your es.
tab!ishment.
Advertise on & calendar. People
never look at a calendar to see what
day Of the month it is. They merely
glance hurriedly at it so as TO be sure
that your name is spelled with or
without a p, that's all.
When the breezes blow, waited by
a paper fan in the hands Of lovely
women It's well to have the sir redo.
lent with TIE perfume Of the carmine
ink il which your business address il
printed. This will make the market
for decent iaus very good.
Patroni2s every agent tl.at shows
you IN advertising tablet, card, d.
rectory, dictionary or even an adver-
Using Billie if one is offered at a
reasonable price. The msn must
make living.
But don't think Of ADVERTISING in
a we'll established, legitimate news
paper. Not for moment. Your adj
veriisement would DO nicely printed
and would find its way INTO all the
thrifty households il tho region,
where the farmer, the mechanic, the
tradesman in other lines, and into the
of the wealthy and refined,
all who have articles to buy and
money with which to buy them, and
in the quiet Of the evening after the
news Of the day had been digested, it
would be read and rondered, and
next day people would come down to
your store and patronize you, and
keep coming in increasing numbers,
and you might have to hire an extra
clerk or two, move into a larger block
and more favorable location and do
bigger business, but Of course it would
be more expensive-and bring great.
er profits.