The Sedalia weekly bazoo. [volume] (Sedalia, Mo.) 187?-1904, 1882-11-21
PRETTY BAIT.
How tho Traffic in Illuminated
Cards and Autographs Has
Grown.
philsaeiphis Times.


old chrome with every pound of-tea
idea in SO MANY ways that their stores
are kept crowded with customers. IB
pleasant weather the shoppers swarm
In and out of the retail establishments,
making small! purchases and accumu-
lating presents Of coIored plaques.
paper banjos, toy balloons. fans. vases.
whisk- holders, boxes of candy aud
scores Of other pretty. quaint and ar
tistic novelties. In one tour of Eighth
streer. a good energetic woman can
collect ss many fancy cards and knick
kaacks as she can comfol tably carry.
Every novelty is eagerly sought far,
aud those stores having the latest
things in paper and cardboard are
little loadstones that attract the shop
pers in numbers.
The manager of store that has
been foremost In the distribution of
these devices sail to Times reporter
on SATURDAY.: This mode of advertis.
ing has become so Pop9xr and extern
sive that it has assI'aurdSdrprising di-
mansions and Importance. We have
to spend thousands O: dollars every
year to keep pace with the demand
Just now there are very few designs
coming in but We have advices from
the New York house which supplies
us that the are preparing some very
elaborate cards for the holidays.
Plaques" he said, in answer to a
question; why, the ladies are crazy
for them We used to have a lon-
line of people formed in one of our
aisles every day, waiting to be served
with the disks-which, by the by.
we're pretty ia design, but somewhat
highly colored. Then there were the
miniature paper easels made for the
plaques. There was great demand
for them, but they were a little too
expensive to give away in large guam.
titles Tambourines made of card
board and hung with bells is something
new and catches on fully as we'll as
the plaques. The rubber ballons and
the autumn leaves, once go popular,
are again revived. "A salesman was
in here the other day apd showed me
beautiful little banner, the staff be-
ing made of steel and the banner of a
cheap quality of silk, with the name
of the firm printed in gold letters
thereon. He said he could furnish
them at four cents apiece. / preferred
to wait, however, until the holidays.
before spent any more money i'm this
direction. [ tell you it's most expen-
sive form of advertising. but now that
the scheme is fairly started, it is very
hard to discontinue it"
A member of q firm of lithoprapher.
in this city, when asked for informa-
ton concerning the work of preparing
and designing the gifts, said: cup to
recent date the best Of the design.
were imported from Berlin, Hamburg
Frankfort and other German cities.
where great care is taken with them
Owing TO the difference in the price of
labor here and abroad, American lith-
ograpaers were unable to produce such
perfect work az the Germans. The
hest artists we're employed to furnish
devices, some Of them commanding as
high as $50 week"
You will observe" he proceeded to
say, sit requires not only skill in the
execution, but often humorous con-
ception and neat taste in planning
them. This is particularly true of the
cards, which We devote great atten-
tion to. Here, for instance, are some
pictures which, while they please the |
eye. are quite sure to bring a smile. |
This is Watteen picture There is |
the lover in qusndary as to which of
the two maidens at his side will he |
marry. and in the next card he has !
solved the question by taking the road
with the finger-post marked Utah.
Here is another card picturing the
sea-shore. In the foreground, you see,
the two miscellaneous girls burning the
solitary hair on the bald head Of the
old salt, who is irving to inveigle
sand-snipe into his net. Here are the
illustrations to nursery rhymes: Old
Mother Hubbard The Old Woman
Who Lived in a Shoe, Jack and Gili'
and The Cow Jumping Over the
Noon They are interesting to little
ones. to be sure, but their rich colors,
quaint figures and humorous points
are full of funny suggestions to older
heads. In addition to these We get
up cards Ia order for special trades,
either sin.ly or iu sets Al. these are
done in the highest style of the litho-
graphers art and vary in price, some
of the haudsomest designs costing as
high as $50 and $3.50 for each card.
ssSn,no aro u,aao IN stho fnrn, nf a