Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1882-01-02
TIE DAILY REGGRD-UNI0N.
QUINTUPLE EDITION.
BUSINESS REVIEW.
Continuation of Special Review of Leading
Business Houses of Sacramento.
e. L. BILLINGS q CO..


Importers and Wholesale Dealers In
Wines, Liquors. etc.. Mineral and
soda Waters. etc.. AZ X street.
One of the Oldest and most widely and
favorably known liquor houses in the in
terror of California, or in all the State,
indeed, is that of E. L. Billings & Co., the
firm being composed OF E. L. Billings and
James Woodburn. The house was estab-
lished IN 1852. It's success is the result Of
business energy, wise prudence and straight.
forward dealing with the trade. The trm
business occupies the floors of two store
rooms, the floor of each being 25xS0 feet, the
main flo)r being for sales and the lower for
wine and liquor storage. The house imports
all kinds of approved wines, liquors and cor
dials; also, the best known Kentucky
whiskies-twelve TO fifteen of the most APP
proved brands They have also in connec-
ton with the above brands a large assort-
ment of all kinds of foreign and domestic
wines and brandies on hand, the prices of
which are as reasonable as in any house on
the coast also, California wines, the latter
coming from S. Lachman & Co. and from
Haraszthy formerly Landsberger & Co.
The firm is the largest manufacturer in the
interior OF the State of soda waters, and
enjoys large trade in this line. One or the
other Of the members of the firm is con
staptly in charge of the business. One Of
the firm travels much in the interest of the
firm business. Thus by constant applica-
ton and personal supervision, and by ac-
tual visitation, ascertainiug the wants OF
the trade, the firm is enabled to give that
satisfaction in all its dealings, which secures
for it the verdict of public favor and the
confidence of the trade. The house can
and does sell all the best kinds of whisky,
brandy, home and foreign wines, all classes
of spirituous liquors, bottled beers, porter,
ale, soda, cordials, mineral waters, etc.,
at rates level with any house in the State,
and lower than the San Francisco houses,
because here the local expenses for the con-
duct of the business are less, liquors age
better in this climate, and the purchaser
saves heavy freight bills, and there is
charged against him nothing for drayage
or wharfage. The firm is heavy dealer,
and is cramped by no lack of capital, and
is thus enabled to do business with that
vigor which comes of financial ability and
large commercial transactions. Since the
establishment of the house of E. L. Bill
lings & Co. it has had no intermission of
success. The conduct OF the business has
been continuous, and the advance of it
steady. It is due to the simple fact that
the house has invariably adhered to cor
rect business principles in dealing with the
interior, has made no representations it
was not able at any time TO substantiate.
and has always furnished goods of exactly
the quality demanded or represented in
the bill. Il has not INDUCED in special
leaders in the brands Of whisky, but
has been wiser and kept stock to suit the
trade, whatever the brand, so long as it
was of character to be in keeping with
the reputation of the house. Dealers at
retail in liquors throughout Central Cali.
fornia cannot do better than to examine
into the methods OF business of this firm,
as they will find it to their advantage to
do SO. 1t is thoroughly representative
house of Sacramento, and has reputation
of such high character that its guarantee is
as good as bond.