Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1882-01-02
QUINTUPLE EDITION.
BUSINESS REVIEW.
Continuation of Special Review of Leading
Business Houses of Sacramento.
E4Ls EROS. q co.
A Wonderfully Developing Business ard
Hts Managers.

Hale Bros & 20. Is hrm that occupies a
leading position in the commercial circles of
Sacramento, aud Is in every sense a repre-
sentative business house, not only here, but
in San Jose, Stockton, Peealuvna and Salinas.
where it has ike establishments to that in
this city. In fact the Sacramento house is
the junior of all these but it is not therefore
any less important; on the contrary, the bust.
ness advantages of Sacramento are such that
the outlook promises to make the Sacramento
establishment the core aud handspring of the
iresysten The firm is one of the progressive
ones Of the age. It's business is Indicative of
the certain results of energy, will power and
perseverance, when coupled with that bust
ness tact and caution which marks the true
business man. So far as the Sacramento
ply phenomenal Established in Sacramento
in the fall Of 1880. it at once took leading
position. The boldness and skiIl manifest in
its operations Immediately
ATTRACTED PUBLIC ATTENTION,
Aud it was but few weeks before the house,
then solely dealing in dry goods, WAS house
old word, not only in this community, but
in all the interior region tributary to the trade
of Sacramento. The public early realized the
benefits accruing to it from the methods
adopted by Hale Bros. & Co. in con-
Quoting their business, and the response
of that critie-the just. judging public
was in the form of emphatic approval
of the house. At first it was limited to
confined quarters at So K street, out the
demands of the business soon required re-
moval to larger stage of action, and the
firm theraupen purchased the eligible prop
erty at Ninth and Z streets, aud now occupy
it, in handsome brick building with front,
age of so feet on K street and 80 feet on
Ninth street, and with lower foor for
storage CT like extent. But this was not all
the unpgetsntious beginning of the business
here developed 50 much of public confidence,
that in answered.. public demand it was soon
extended into
OTHER LINES,
And now has been aadsd TO the vast dry
goods department two others of great i'm
portance. Baots, shoes, hats aad caps, and
gentlemen ard boys clothing sud furnishing
gools-in .real fact, four departments. The
firm in its . Fall Price LIS" for 1881 set
forth, modestly but with convincing force, its
claims to.publio favor, and to that list atten-
ton is called, as also to the regular price lists
the house issues. as they will be found of
exceeding value to local buyers as well
as those abroad. OF course the intel
Hgent reader understands why it is
that Hale Bros. & Co. have won
such signal successes They are due
not alone to the peculiar and weighiy ad-
vsntages Of Sacramento as a TRADE center, and
all of which are fully SET forth in the com
mercial and trade review ia the New Years
issue of the RECORD UNION and WEEKLY
UNION, bps are due fully 9s much to the spe-
-oial advantages enjoyed by the firm, the chief
of which is chat. as it has to buy for five
great mercantile establishments, It must pug-
chase direct sud in vast quantities. 1t there.
fore obtains the broadcast discounts and the
very best rates. Added to this is the posses-
sion Of
SURPLUS or CAPITAL,
Which enables tie firm to buy IS and when
it plessss, and at rates much Of it's own max
ing. The Increase Of the business Of the firm
for The past year hiss been fourfold. Start
ling as this statement may appear, it is
strictly true. The country order department
has assumed remarkable proportions, and
shows that the people of She interior nos only
are informed OF the advantages che house
offers to its patrons but syail of thoIs priv
ileges. This department is so conducted that
by mail o. express small or large packages
are forwarded to any part of the country,
and the orders are filed with the utmost
care. The country buyer can rely on goods
being selected fer him exactly as well as he
can select for himself
STABLE AND BROAD.
The house has not aimed in > brief
period to amass fortune. Rather, it he's
from moderate beginning sought TO build up
a stable, strong and steadilF-srowing bust
ness, which should give to its trademark
value lasting and indestructibls. This it has
achieved the house is as widely known as
any on the coast, perhaps more 50 it enjoys
the public confidence. and its business name
is the standard for worth, fair dealing, low
prices and Business success. Further than
this it is not row necessary to remark, though
much space might pro6sably be devoted to
detailed review Of the departments of the
house, its methods of business, and the sys
ten under v hich it is conducted. 1t may.
however, he well to add, IN closing, that the
firm sells only for cash, and this is in ITSELF
suggestion TO the render in rars explanatory
- Aha remarkable evter.t and ynlnms Of tbe