The evening light. [volume] (San Antonio, Tex.) 1881-1883, 1882-11-03
VAST STRIDES FOR THE EMPIRE OF
THE WORLD
Anheuser in Central Africa.

| With an energy only surpassed by results,
| the chief management of the AnheuSer- Busch
| brewery Works for the extension of its i'm
| menSe business, wherever civilization marks
| its footsteps il sends its products. To the north
pole the Jeanette carried the delicious and
delightful bottled drink for the crew. Into
| the center of Africa has il been introduced by
| fearless ana valiant African travellers. Even to
| the shores Of the Niger and to the capital and
| trading point of TiInbuktu 1t has found a last
ing home.
The travelling supervisor of the company
who has lately visited Africa Mr.. h nippcnbery
| has brought some interesting disc lOsiIres in
regard to this advance post of civilization,
where the bottles with a label on which IN
| eagle flies through an "A, can be found.
Timbuktu, situated at the northern end of
t the river NScr,, in the state of Mas
Sheikh, surrounded by sandy deserts
and plains forms the centre of some fine differ
ent caravan routes, Morocco, Tripois, Sene-
gambia, the Tsadsee Territory, the Hussan
country and the coast of Upper Guinea, here
the articles of European commerce flow togeth-
Grand are traded for gold dust, ivory and
spices. Here also still exists the most infa-
NOUS trade in human flesh. The city is the
centre of trade of the African continent, suited
| unlike any other city to make firm point for
this modern drink of new civilization.
1t was a maStCr-strOkc of the aforenamed
bold traveller in foreign parts to choose this
part and city of Africa for headquarters, but
bring the first shipment of beer to its destina-
| ton. The transport to Tripolis on the north
| coast OF Africa was easy, but from thence the
| long trip through the desert began; calnels
were engaged upon which Anhcuscr'S first re-
| frigcratOr shi S of the desert-was carried the
first shipment, and atlerninety days travel the
the ae ese at '" Timb nrved bt through Es
trial proved to be success. The sale
| began; here again were difficulties, the Moham-
edan is forbidden 10y the Koran" to drink amy
Sheikh Hassan al On,a, had fully in
vestigutcd the matter he declared the
| new drink as "keh OH i. C. very good.
and called it in their rich tigur
utve oriental language the "Reib or Milk OF
| Piety, and recommended it warmly. lmme-
| diatey twOplaccS for selling. were established;
Licenses are not known there. In three day.
| the first shipment was exhausted. a singing
| club was instituted, proving the sudden AID
vance of civilization as the first result of the
successful venture of the AnhcuSrr ard Busch
| brewery to bring the blessings of our present
| generation to the people OF the wilderness.
| The name of the song club is"No-Ira," which
| though hard to translate, means comparatively:
| Where there is song there rest in peace,
| For evil people have no song.
Interesting are the accounts from Tmbuc-
| too in regard to financial affairs, "1rust" is uu-
| known. few Arabs, degraded wretchcs.
| tried TO get some beer on credit,
| were crminally prosecuted and sentenced
| to one hundred lashes with Bamboo on their
| tOOt SOl"S. Small change, or as we would call
| 1t, FRACTIONAL currency consists OF horseshoe
SHAPED pieces of iron and is carried on string
around the neck. kich people have servants
| following with Il load of this currency, two
| hundred of these small pieces pay for one bot
| tie OF beer, but it is expected that the pric,
will be- reduced that it can be had for one hun
dred and fifty OF these most extraordinary OF
| all coins.
| As Il matter of fact and the foregoing proves
beyond a doubt that aside from the success OF
| the Anhcuser and Bush brewery. which is All
Old st. Louis institution, it also proves that the
| old hcathcns, who are called proverbially blind,
| love the taste and have longing for Il good
| drink in spite of the religious 'interdictum.'
| 1t was the cause of the first singing society, the
abrOgatiOn OF the credit system and shows t.,
| those who call the delicious beverage drink
| of hell that they are far beneath the semi
| civ iliZed nations who drink their Re-ib with
acknowledged gratitude to the manufacturer
| Of the same,