Keowee courier. [volume] (Pickens Court House, S.C.) 1849-current, 1882-09-28
by EakEa'TGa, snsfTlH Z, q |; CO. co.
TEERM@.
Adyortisi


Advertising. 5a.4
That a newspaper can live in county Of tho
population Of Oconec upon ills subscription list
alono is impossible. Our people arc not cdu-
Gated up, to a reading people and only tho more
I intelligent citizens subscribe for any pnpcr Tho
great bulk depend on asking, whats the ne as?"
aud rely on statements of friends and neigh
bors to keep them posted. This is all wrong.
The newspaper is the cheapest us il Is the most
valuable Of oil reading matter. II is weekly
record Of business, of crimes, of progress, Of
political feeling and Of all the current news of
! the day. Even a weekly paper through its cx-
changes reaches out its hand to the rcmotcst
point of civilization and gathers up striking
items Of news, of commerce and of all impor-
tant events. 1t is, too, q great educator aud is
read BY children with avdiiy by reason Of tho
freshness of its contents and its dealing with
daily events. More than that, it is The mouth
piece Of its county, the light which gives the
outside world q view Of the soil, climate, pro-
ducions and business advantages Of its county.
When you see n newspaper published in any
town you can tell very nearly whether live,
active, progressive people live there, or fogy,
stand still population. You do this by viewing
The business of tho place and you view the
business of every place through the advertizing
columns Of the paper published there. Is this
not so? When you sec paper full of adycr-
tiscmcnts you say at once that must be live
town. On the contrary, when no or little local
advertising appears, you conclude the place is
dull and trade is dull. We speak thcorcms in
saying this.
Now does advertising pay! Tho experience
and testimony of all business men say it does.
We can see il does in our own town, for of the
failures and part failures of business men VIC
find they did not advertise. Where they advcr-
tisc and fail ii is because they ovcrtradc pn
credit The merchant who does not advertise
has an easy time. lie can read novels or sing
psalms to full shelves and no customers, except
few personal friends. Why you may walk
along the streets of amy town and pick out the
houses that advertise by the appearance of
thrift and business about them. The fact is the
people show good judgment in trading with
merchants who advertise and they will always
find il TO their interest to trade with such mcr-
chants. Why? Because the profit man must
make 10 live, rent his store and pay clerk hire
depends on the amount Of his sales. Fifteen
on $4,000 and by increasing his trade through
making it public the advertising merchant gives
better bargains and yet clears most money.
Besides the merchant who adycr,iscs is sure TO
get The trade OF the wcalthicr and more intclli-
gent class, for they in coming to town are sure
TO call OIL men receiving new goods
There is another matter connected with ad-
ycrlising which deserves attention. II is but n
rifle per year and helps to support n newspaper.
1t gives value received in increased sales, adds
10 the value of the property Of tho town and
thus ali parties are benefited. Take the columns
of our paper and tell us what is the population
and business of Walhalla? If you were a
stranger and should Judge of the town rs men
do judge, you would say it must be q small
place Of about one hundred anl fifty inhabi,-
ants, with three or four stores. The fact is We
have nearly one thousand inhabitants, two
colleges, fifteen TO twenty stores, splendid livery
stables, carriage and wagon shops and u good
deal of machinery in operation aud about to be
put i'll operation.
You may say we write in sclfintcrest and
this is all bosh Not SO, friends. or course
your patronage would help us, but it would help
you more in your trade in your property and in
bringing settlers here. We know nothing we
can say will induce advertising but it is our
duty occasionally to alludc to q matter which
must affect US as an active, progressive people
at home and abroad Look at Pickens The
Sentinel has three times the advertising from
county merchants That wc have. What has
been accomplished there? A high school, with
nincty.tivc students in attendance, has been put
in operation in few years. We do not say
liberal advertising did it, but it must have had n
hand in the work. The town is smaller, is not
SO accessible and not n whit healthier than
Walhalia. We feel sure few dollars spent
each yenr.in advertising will not only pay our
county merchants in trade, but will give people
much higher opinion Of our town and county
than our empty columns Thc CounIEn goes 10
all our counties and to subscribers in ten or
twelve States. What must they think of our
trade?
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