Southern standard. (McMinnville, Tenn.) 1879-current, 1882-09-23
Printers Ink-TIfcre's MiilIOhS
In IL.

HI At'
While it is a fact patent TO al that
colossal fortunes have been and ase
still being built upon the. judicious use
of printers ink, it is also true that hun
dreds and thousands of dollars are
squandered every year upon careless
use of the same article. This may APP
pear as rather a paradoxical expression
for a newspaper to give forth, yet it is
a fact nevertheless true. However,
sit is an i'll wind that blows nobody
good" and it certainly could not be
squandered upon o more needy class
than the average country newspaper
publisher.
1t will be the aim of the STANDARD
to give It's advertising patrons value re-
ceived for every dollars worth Of adj
vertising in its columns, and to that end
we will try to give our business men a
few hints upon
HOW TO ADVERTISE.
There is a nice question as to wheth-
er "it is best to know something about
everything, or everything about some
thing" However this may be, every
one will admit that a business man
should kno&everything about his own
business, and by no means the least i'm
portant item in the full knowledge OF
a business is knowing hon. to advertise 1t.
And to very large class of readers,
bright, sparkling advertisements are by
no means the least interesting and at.
tractive features of paper. A bust
ness man should study the science Of
advertising his business as carefully as
he studies the science of buying goods
and he should be as diligent in his eff
forts to attract popular attention in hi'
advertisements as he is to attract the
, popular eye in the display of his good
and wares. The men who have made
fortunes by advertising have done i
. by careful attention to the time, man
ner and mode Of advertising, and al
: successful advertisers agree on the poin
= that there is no better method of adver
Using than through the columns of
a well conducted newspaper.
Every business man should keep hi
business constantly before the publ
through the columns of the local news
paper, but to run standing advertise
ment for six months or a year is no
. the best way to do this. Let him cor
- tract with the publisher for certai
y amount of space, and then change hi
advertisements to suit the seasons.
- flaming advertisement of 'spring an
and summer goods" running through
newspaper in the dead of winter is NJ
calculated to be of much benefit to II
advertiser. When merchant gets
le his stock of fall or spring goods,
5 should place in the local newspaper
v good, well displayed general advertis
10 ment to run for month say, and thu
y through the balance of she season !
him give his special lines Of goods PROF
inence in his advertisements.
III Keep your eyes open to the popul
~ want, and let the public know throui
IT. your advertisements that you are pl
Ter pared to supply the want. Strive
It'll make your advertisements as fresh a
"a; attractive as your goods, and alwa
~ be sure your goods are as attractive
your advertisements, so as never
disappoint customer.
Every business man should careful
r" prepare the copy for his own advert
I'VE ment-never leave this for the prin
>" to do. You should know better wi
~ you want to say than the printer.
=. Now let the merchants, tradesn
mn and business men of McMmnville
ng' this plan. Advertise literally, adv
wv tise all the time, and our word for it
VII. will pay you as well as ourselves ha
'c"i somely.
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