Daily Republican., 1882-08-21
Mhere to Adversluo.

l Inc Cn&uR0 lIOm uVe w OOoi "ooUhoa
suggests the old thought as August Is
far advanced, that the backbone oi
summer Is broken, and that soon the
active fall trade will commence. This
alsS suggests season of advertising In
the local papers by our merchants and
manufacturers, and then comes the
question, "where shall I advertise r
With business men this is not difficult
to answer, az it stands to reason that
the newspaper having the largest clr-
culatiou amongst the masses OF the
people is by far the best. or all the
modes of reaching the public there Is
no better method than ty the insertion
of a notice in the daily local paper that
lis coked for eagerly at the portals of
the mechanics and working mems
houses, and which is eagerly read by
every member of the household.
In daily newspaper like the REPUB-
LICAN, with circulation somewhat
beyond an average of 5000, an adver-
Using card for one week would appear
in 36, 900 papers. II the notice occu'
pies the space of twelve lines 1t costs
$372 week at full rates, with reductions
for amount Of space and length Of time
inserted ever week. This is cheaper
mode of advertising than all the loose
cards, street dodgers, hand bills, board
fence, rock face, and crossroads EN-.
bellishments that can be thought of.
Besides, those who are readers of thel
daily papers expect merchants and
business men to advertise in the papers
and they are always on the lookout for
the stores that most fully. set forth in
advertising cards what they have for
sale. They become so accustomed toI
live business advertisements that they
think the man who has wares to sell
and does not advertise them is Of little
account.
Advertisers have rights no less than
other people which should be respected.
For instance, if they give the prices
demanded they should know what they
are getting for their money. They
should no more be required to advertise
in paper without knowing what its
is than a customer in their
stores should be required TO purchase a
piece OF cloth without knowing whether
1t was made Of wool, cotton or hemp.
1t is no more than right that publishers
Of newspapers should be required to
make known to their advertising Gusto
ners what circulation their papers
have, whether it be 1000, 1000 or {, ,000'
Ind then If customer sees proper to
oay as much for advertising in q paper
With 1900 of q circulation as In one
With 5000, that is his lookout, and
'lears the publishers of deception, either
" giving false information or by with
folding true information.
AS the time has come when mer-
hants will be looking around for prof-
able mediums of advertising. the RE-
'UBLICAN comes to them with the
anne open offer that has characterized
for years past. 1t has no conceal q
nents to make, no secrets of circula.
ION to make that does not belong to its b
PATRONS. 1t publishes a daily average q
# 5000 papers, and it's Office, its
press room, its mailing books, its route t
looks, its transient sales and exchange
ist are all open for the inspection or /
Investigation Of any person or number
# persons interested through any other !
motives than idle curiosity, to prove
hat We have the circulation we claim. Il
'ther papers may have good reasons II
or Withholding the information we so n
reely give, but we have no valid rea- S
ons for doing so, and therefore, while y
re ask business men to advertise in the
olumns of REPUBLICAN, we give them u u
very facility for knowing what they
re getting for their money. r