The Portland daily press., 1882-03-04
A Book of Advertigements.a :


nails of cities like New York and Philadel-
phia and Boston, even to the idler who reads
to while away an idle hour or crafty an aim
less curiosity, are the advertising pages; and
to the majority of readers they are of serious
import. One of the most readable works re-
Gently put into print, more entertaining to
many and more edifying to all than the lat
est in the lengthening No Name or Round
Robin Series is "Hubbard's Newspaper and
Bank Directory of the World
The work is frankly and blushingly
book of advertisements-it blooms all over
with red; tingles from its crown to its toes,
from the title-page to the appendix, with the
rosy hue of self-consciousn ess. Its publish
er, Mr.. III. P. Hubbard, who is to advertis-
ing what Napoleon was to war, what Bar
mum is to circuses, what Blaine is to politics,
what Bismarck is to statecraft, what Dow is
to prohibition, and Deering to policemen,
has given sketch, thorough and accurate,
gossippy and amusing, of all the papers pub
lished in the world, telling us of the number
of COPIES they print, of the constituency they
represent, of the opinions they profess, and
the practices in which they indulge. Natur-
ally and properly the advertising pages get
the most attention, but other and lesser de-
partments do not escape without notice. We
are told something, and sometimes much,
about the great journals of the world The
famous papers of London and Paris, of Pc
kin and Toxic, of Moscow and Constantine
Pile, of New York and Santiago, are fully
described-space being given, according to
honorable business rules, in proportion to
payment and other and lesser towns, like
Tombstone or SchwabmInchen, where some
poor devil of printer gets out sheet, re-
ceive adequate and just mention. The two
ponderous volumes of 2600 pages are done in
venmilion, like the edicts of that Lord of the
Middle Kingdom among whose shrewd sub
iects Mr.. Hubbard reckons some of his cor
respondents.
The volumes are of curious and very gene
raj interest-of special interest to newspap-
er proprietors and men who advertise,
but furnishing abundant entertainment to
all who read. One has his choice of Ian
guages, no less than a hundred and sixty
being represented in the work, which is
printed in all manner of alphabets from
massive Hebrew to that Arabic whose curls
and dots suggest the notebook of the phon-
ographer. Many like to learn of the news
papers of the world, to hear gossip about
their editors and publishers, to see how they
look. Most people of intelligence or desire
forit will be interested to see fac SMILES OF
the London Times, the Paris Figaro, the vi
emma Neue Freie Presse, the st. Petersburg
Golos; and amused at pictures of the Bonn
bay Andalibi Hind with the title-page show
ing the sun rising over the sacred mountains
up whose steep sides the holy monkeys are
elm bing; the Amsterdamsche Courant, over
whose pages Dutch shippers have smoked
and drunk schnapps for generations; the
Vaket, or Times, which gives the gossip
of Constantinople, and tells you, if you read
Arabic, of the goings-on at Stamboul; the
PATHS, printed in old Greek type and word
ed in modern Greek tongue; the Opinione
of Rome, still extant in choice Italian; or to
one interested in the latest from Shanghai,
the Shan Pau can be recommended-it looks
as though it might be safe family paper,
and we see nothing offensive in its columns.
In a word fac SMILES of some of the leading
papers Of all countries, and portraits of their
editors, are given. In this gallery OF distin-
guished men Portland will recognize with
pride the picture of Mr.. E. II. Elwell of the
One of the most useful features of the
work is the translation of the titles of for
eign newspapers. Whoever reads cable de-
spatches will be pleased to know that the
Mir, so often quoted in Russian reports, is
the World, and the Golos, the Voice; that
is A dvertiser; Zeitung, Gazette;
Dagblad, Daily News; Zeitgeist, Spirit Of
the Times; Monatsblatt, Monthly; Petites
Afiches, Little Advertisements; Diario,
Daily; Volksfreund, Peoples Friend; West
mix, Messenger; Listok, Journal; Avenir,
Future Ia title peculiar to the French; Pc
tit Journal pour Rire, the Little Journal to
Laughter. Many titles will sur
prise and amuse; for example in India we
find The Pleasure of Hearts, The Rise OF the
Moon, The Well w ishes Of All, The Ocean
of Know ledge, the Mountain of Light, The
Strewing of Roses, The Preventer of Early
Marriages. Zurich has journal called the
Fog Divider. Italy boasts of Red Devil.
Venezuela has The Temptation, and her
people pay heed to paper with the queer
title Pedro Moreno-Peter Brown. Cuba is
ahead of our aggressive woman suf-
fragists and publishes at Havana the
Diario de las Sehoras, the Ladies' Daily.
Guatemala has La Lira Americana, the
American Lyre-a title that with
slight change of spelling might be honestly
adopted by some of our unesteemed contem-
poraries. Mexico boasts the grandiloquent
name, Shadow of Mirafuentes, and pnblish-
es within its borders La Garbanura, the
Peddler of Dried Pease. Egypt furnishes
Ell Mahroussa, the God-Preserved; Japan,
Dekinei Sodau, Useless Talk, and Kikigaki
Ukigo, Hanaski What Is Heard. Assam is
happy in Hito Shadhika, the Proft-Bring-
er. A Paris paper calls itself the Family
Angel. and another, devoted to insurance
and finance, is known as The Yellow Dwarf.
Toulouse sends out monthly $4,000 copies
of the Little Messenger from the Heart OF
Mary. Maine people will be pleased tolearn
that the Centralblatt Simmtlicher Enthal-
samkeitsuereine in Ost und Westpreussen
central organ of all the Total Abstinence
Socities of East and West Prussia) circu-
lates a thousand copies at Kopigsberg.
And Maine Greenbackers will be horri-
fed to hear that degraded Paris pub
fishes a journal called LAmi du Rem
tier, the Friend of the Bondholders'
Reykjavik has paper with the appropriate
title Isafold, the Icefeld. It is pleasure
to know too, that Athens still honors its
old godss and heroes, havinga Mercury and
an Apollo, and Lantern with which to
spy out honest men.
Many other things, amusing and editying,
might be culled from this work which
covers the journalism of the entire world
and is to other advertising directories what
the baby elephant is TO litter OF mice.
a. .-Asa Alxv