The farmer and mechanic. [volume] (Raleigh, N.C.) 1877-1885, 1882-05-03
Left Over From Last Week.

Left over From Last Week.
Our promise to call attention to the
new advertisements last week was rem
dered impracticahle by the exhaustion
of type. tune, aud space. But a. 1t is
best to make a habit OF keeping prom
ises, we fulfil ours by inserting the no
tices this week, giving virtually two Tor
one. And it is a pleasure to do SO.
The Farmer and Mechanic regards its
advertisers as a lawyer does his clients.
The advertiser pays US a small sum-
each month, to announce to the ten
thousand readers of the paper that he
has certain articles for sale. and would
be clad to have the public examine
them. Thus much we can cheeriully
do, even if we know nothing PERSONAL
" about the goods. the land, the una
chinery, or other article advertised.
The Farmer and Mechdnic will never
puff anybody. Ii it knotos a thing TO
be first class it will say SO but If 1t
happen not to be able to speak from
personal knowledge, as is often the
case, it will merely invite you to go, or
send, and see for yourself. 1t is we'll
known that the paper has lost consider
able none during the past half dozen
wears by not being able to play Orator
Puff for little folks with a big Self
Importance. We recollect on n oc-
c%asion a long Notice half a column
or so, was brought to us with the re
mark that if it were inserted we should
have an yearly contract, etc. We re-
piled that it was a custom of the press
THE Southern press mot SO In any
other land)-to give pleasant notices OF
advertisements, but lot until seen and
that as for this notice, it asserted thing
which we could not guaranteeing
having the necessary knowledge OF tho
firms reliability. We made an enemy.
but the firm has since failed, and gu
course probably protected some OF oul
readers.
These things aae mentioned to assure
the reader that when this paper refer'
to an advertiser it states the fact, to the
best of it's knowledge and belief. L
may occasionally make mistakes, or bt
deceived aud misled by false statements
but not often, We hope.
We repeat that it is a pleasure to Sa!
pleasant things for our advertisers,
where they deserve it. The bushes:
of au editor is to print the news, ant
one branch of news is to tell where new
articles Of value. utility. ornament
luxury, or necessity, can be obtained
Moreover, it is one of the aims of {
newspaper,--(or this one, at all events
to benefit the region wherein it circu
lates. A North Carolina newspapei
should hold the mirror up to Mature
and give some idea of the character anC
condition of the people Of North Caro-
lima. A Raleigh newspaper should
serve as a Reflex of the trade, com
merce, and industries of North Caro-
lima capital 50 that any one OF The
half-million Of Northern capitalists anc
Home Seekers who are now eagerly
scanning the map of the South for
location, might say,-'l vent into tht
Newspaper Agency here, lat Boston
New Haven, New York, Baltimore
Chicago, Cincinnati, Cleveland, or St
Louis,) and judging from the local pa
pers, RALEIGH, North Carolina, is the
place for me and my money. [ see from
the columns of the Farmer and he
chanic that the place is full of business
lite and energy, rha'e eUen the mills
factories, shops, lumber dealers, tobacco
men, etc, etc., for an hundred mile
around the Capital are ride dTuke, anC
eaterprisng; advertising as freely nnr
go dhead- atireiy as any of our Yonke,
people'
We hope u friends will keep these
things In mind. A new era OF Pros
perity and Progress is dawning upor
the old North State, and if ouI bushes,
men will unite to help roll the ball, the
present year will be not only dawn
but broad sunrise" A little energy,
a little liberality, a little systematic
horn-blowing, will do the work. If you
want a swarm of Basy-Bees to settle
down, and go to work for you at any
place, you must make a racket to attract
their attention, else they will prohabl,
20 elsewhere. We have often said that
it would be a wonderfully wise thing il
all our well located towns like Raleigh,
Charlotte, Wilmington, Newbern
Goldsboro, Fayetteville, Wilson, Hen
dersOn, Oxford, Durham, Greensboro,
S~tatesvllle, ETC., etc., would form
Clubs, embracing all the business men,
who would agree to donate one per
cent, or one-third of one per cent OF
their net income. for several years, to
be used as an Advertising Fund, under
the management Of a Committee. In
this way, each town could get up, and
scatter over the North and Europe,
hundreds Of thousands of small papers
and circulars, setting forth the advan-
tages OF the locality fer manufactures,
shops, mills, schools, and other bust
nesSes.
Do you doubt the benefit? Well, my
friend. let me point you to Florida, In
the Sunny South. aud Dakota in the
Chilly North. Both have spent large
sums In advertising their lands, towns,
villages, and Railroads, during the past
two years: and both are over run, fair
" crowded, with strangers, land buyers,
home-seekers, aud all classes of monied
men. Look at Kansas, a new State,
with an horrible climate, and far less
natural and recommendations
than North Carolina yet she has re
ceived more settlers within eight years
than North Carolina in eighty years i!
Why? Because, for one thing, she has
spent more money to encourage lmmi
grafton during the past five years than
the entire cost of North CaroHno's goc-
ernnlent for the same period!
IN NORTH CAROLINA
Let us come nearer home. Think for a
moment of the results of advertising on
the prospects Of some Of our leading
towns. Brem, Brown & Co.. and Witt
kowsky & Rentels, for several years kept
acard in nearly every State paper; and at
tracted widespread attention to Char