Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1882-01-02
a MAGNIFICENT BUSINESS,


House was doing
A MAGNIFICENT BUSINESS,
That it was sound financially, on paying
basis, and was most valuable and rapidly
approaching property. He was right. The
matters at law were settled and Mr. Gil
man reinstated as Manager, which he now
is. For the truth of these facts let the
records of the Court speak But other
things speak louder, and loudest of all is
the VOICE OF TRADE, which responds to the
offers of the Red House. Never before has
the Red House enjoyed such an extensive
business. Never before did it carry so
EXTENSIVE A STOCK.
The country-order department has had
remarkable "a phenomenal growth so
great, indeed, that it is to be removed into
another building to give it elbow-room.
So too with the mailing departm ent, which
is soon to be given large Sc ction of the
upper floor of the two storerooms. The
TRUTH IS, NO OTHER PERSON than Manager
Gilman ever put money into the Red House
business he originated it; he placed the
capital, his skill and energy, his pluck and
determination wrung success from all OPP
posing forces, andmade the Red House Trade
Union what it is to-day one OF the safest
and largest businesses in all interior Califor.
IL Ill L. al
at Nos. FOG, ia and ZIG street. It is a
dry goods, boot and shoe, clothing, hat and
cap, fancy and variety store. The whole.
sale and retail departments occupy three
floors, each 20 by 100 feet. Fhe clothing
department is 20 by go feet in area. The
hatand cap, boot and shoe and holiday stock
department has 20 by so feet of floor
space. On the main floor is the retail dry
goods and fancy goods department, and
on the upper floor is
THE WHOLESALE DEPARTMENT
For cotton, cloths, cassimeres, hosiery,
wooden goods, furnishing goods, etc. The
wholesale trade of the Red House has
nearly doubled during the past year, and
extends throughout Northern and Central
California and all djaeent States and Ter
ritories, clear to the Texan line. The Man
ager has two agents in the San francisco
market attending trade and forced sales
and auctions one agent IN New York, to
secure advantages in the dry goods and
fancy stock lines in hats and caps and other
other specialties and an agent in Boston,
who attends to the Red House boot and
shoe stock.
THE COUNTRY. ORDER DEPARTMENT
Is almost the most important of the whole
business Thousands of dollars worth OF
goods are sent weekly by mail Chiefly and
by freight and express to every part of the
State, to fill letter" orders. Skilled
men are engaged constantly in acting for
buyers not present in person, and have or
ders to act in every case as if buying for
themselves or families. The result is uni
vefsal satisfaction. Thousands of people,
from Washington Territory all the way to
New Mexico, send orders for goods by
mail and many by express, trusting to the
judgment of the Red House. The reputa-
tion of the house thus being at stake. even
greater than ordinary care is exercised in
behalf of the buyer.
SAMPLES
OF goods are sent out by mail or otherwise
throughout the length and breadth of the
country, in response to calls so made by
letter. Here, too, all orders are received
and invoices made out, and here all inquir-
les by letter as to prices are answered, and
price lists sent, free of cost, In detail and
with care.
IN HATS AND CAPS
The Red House has constant and full
line of the best stock. OF the clothing de-
partment the stock is as full and varied in
quality as is to be found in any clothing
establishment in the city. In flannel un-
derwear, cottonade pants and common
pantaloons, the house buys the raw mate.
rial, brings it to Sacramento and has it
made up here, employing from twenty to
thirty seamstresses.
THE MILLINERY,
Showcase and fancy goods departments of
the establishment have always very fine
and full lines of goods. In holiday goods
there is annually laid in large assorted
stock at astonishingly low rates. The Red
House jobbing trade is an extensive and
important branch of its vast business The
stock is always so full that the jobbing is
never checked for want of supply. The
DOuSC dUEo I4Ob q bndS UIOSi6
be made of given quantity, but sells by
packages to dealers, to accommodate.
WHY IT SUCCEEDS.
The business is a cash business on both
sides. The house buys only for cash and
sells only for cash, and thinking people
will reaiize the advantage this gives. No
open account is kept. Reasonable minds
will find in this complete solution of the
success of the house.
THE MARYSvILLE BRANCH.
The Red House has a branch in Marys.
vile, under the management of B. F.
Gilman, where an even and general line OF
goods like that at the parent house is kept.
The spacious and handsome storeroom
affords frontage of AZ feet and depth of
100 feet, or an area of 4, 700 square feet,
and, with fourteen-foot ceiling, affords a
storage capacity and display for goods of
60, 500 square feet
The history Of the house since located in
Marysville three years ago last April has
been one of steady, rapid, substantial pro-
gress. As we said last year, so we repeat,
that this would not have been the case
without reason and without a foundation
upon which to base policy of action.
Instead of buying on long credit and hold
ing goods up at profit of 25 per cent, the
manager from the start pulled out from the
old credit rut and confined his purchases
and sales to the ready-cash system, and
looping off about 10 per cent. from the old
fogy profits of years ago and putting it on
an average basis of about 10 per cent. Of
course In purchasing stock for cash about
10 per cent. above the credit system is
saved. and this added to the 10 per cent.
deduction In profit makes saving to the
retail purchaser of fully 25 per cent. The
house has never advertised g bankrupt
sale at cost" simply because it is dodge,
and the Red House goods go off at lively
enough rate at the prices marked, and Gus
toners do not ask a further reduction,
considering that the goods are worth fully
the price asked.