The post. [volume] (Middleburg, Snyder County, Pa.) 1864-1883, 1882-01-19
"Forty-two dollars for advertis

ing |"
Just 90, aud for three months
.dvertising"
The applicant for anything over
gave q peculiar whistle to define the
leugth, breadth. and depth Of bis
,stonishmeut..
This conversation occurred in The
store Of Benjamin Weston, young
and euterprising merchant, who had
just commenced BUSINESS on his own
account. The other person, who to
use bis own classic expression, wa
bang up" aud wanted to borrow
City dollars to make up the amoun,
Of q note due that day, was Joseph
Weston, a cousin OF the other. They
had been playmates in youth aud
staunch friends in maturity. Though
there was great diversity Of opinion
on many topics, q strong sympathy
existed between them.
They had commenced business at
about the Same time, aud under
nearly the same circumstances. both
being obliged for the want Of suflici-
ent-capital to mortgage the stock iu
their respective stores.
Thus far they had done we'll, and
the prospect WAS that both would
become wealthy and distinguished
merchants.
They had married sisters, aud oc
cupisd tenements ia the sauna block.
Their houses were furnished in sub
stantially the same style, and with
no material difference Of expendi
ture. Both had been brought up to
business habits, aud educated into
the principles Of rigid economy.
Forty two dollars for advertis.
ing" repeated Joe.
"And IL I had the money to spare,
I would spend double that sum-"
replied Beujsmiu.
WHAT benefit do you expect to
realize from it 7"
"You are behind the times, Joe.
Benefit +! What q queetiou ! lex
pect " mako my fortune by it,
"Humbu4 u
"Look at Brsndeth aud Swain"
Both humbugs"
"No matter for that IL these fel
lows have been able to make prince
ly fortunes by advertising humbugs,
how much more 90 will he who deals
in substantial realities u
"All CANNON !"
1--WE differ time will tell who is
10 the right"
seriously, Ben. you will ruin
yourself il you go on in this manner.
Forty-two dollars a quarter for ad.
vertisiug :"
81 shall spend . hundred the
quarter"
"Doa't do it. Ben"
"How does it hsppep. Joe, that
you arc in the street borrowing
money! never did such a thing
since ] commenced business.
"How does it happen, Ben, that
you haven't got any money to lend?"
asked Joe, with q smile.
because spend it in advertis.
ing"
"Bettsr have sp,nt IL for opera
and 2:4O's."
"Wsit, Joe. wait"
II spent nothing for advertising [;
but I will bet you the oysters my
sales for the last quarter are as
large as yours
Il will take you up on the next
quarter"
"Why not the last"
advertising is somew hat like
planting potatoes ) you must wait
for the crops."
"Don't believe in Il, Ben. When
I have q fifty spot that I don't know
what to do with, I shall put in into
my family. Buy q library. q new
sofa, or something Of that sort. l
should rather go to the white Noun.
tsins with it. than throw it away
upon newspapers.
You don't know your own in
terest, Joe."
"Don't ? Some kinds OF busi-
ness might thrive on advertising [,
but ours. never. Do you believe the
women look in the newspapers be-
fore they 60 shopping I"
swell, there was q lady In here
Just now. who said she saw such and
such goods advertised by me-"
- A.