Evening star. [volume] (Washington, D.C.) 1854-1972, 1882-06-28

the name ofthe firm appearing ont the side Of the
cup These are printed in FIVE or six different
coiors are cut out with die and sold at whole
sale Tor from $3.50 to "A per thousand. New
sets OF forists cards are being prepared for cir
cu'ation. They are printed on single sheet of
translucent cardboard, some having the shape
and appearance of boquets of flowers and others
resembling dainty little baskets of flowers with
white card attached Upon this white card,
OF course, may be printed the name of the firm
issuing the device. Other cards appropriate for
the florists trade are ordinary pictures of ladies'
hands holding tiny lunches Of yiolets, mignon-
cite, or daisies. lily or rose. There are sets
oil cards designed especially tor grocers, shoe
makers. jewelers.. druggists, &C.. representing
IN Imaginable manner some particular feature
In each business. Some of these ''trade cards. :"
as they are called, are cut out in the shape of
butter tubs. shoes and slippers, clocks and bot
ties.
Second only to the most artistic PLAQUES in
beauty anil in price are the delicate tinted
folders which are so frequently used by FASH
ionabie frades-peOple to announce their wares
ana by caterers as menu cards. These folders
are made in various sizes, and generally bear a
title-page OF peculiar attractiveness Plain
coiors are used in printing them. and the pink
and blue shades are very pretty. large lot of
these folders" by 5 inches in size, is to be
manufactured here for a firm i'm Boston at a
cost OF S4o per thousand, and each card will
have upon its title-page dainty steel engrav-
ing representing different scenes from Shakes
peare's plays. On the last page will be a pic
ture of a flower or bird and the winter an
nouncement and catalogue of the Boston firm
Will appear on the inside pages. Confidence is
expressed by dealers in the finer grades of adj
vertising goods that there will soon be an ex-
tensive demand fer fine engravings on business
catalogues and cards The people have mad so
much color laid before them. it is said, that
more subdued and artistic char
acter. One Nassau street concern has
an engraver now at work making small por-
traits of weli-knOwn actresses which are to be
used on the reverse side of some of these fold
ing cards. A very pretty novelty that is soon
to make its appearance is a tambourlne printed
in cOlOrs. and having on the ''drum' an artistic
picture OF a Spanish girl i'm the act of dancing
to the music Of the tambourine. This will be
larger and more expensive than the usual line
of advertising devices, but its projectors have
orders for 1C0 GOO already. A large Old-fashiOned
teapot, embossed and embellished with flowers
has been In quite extensive use during the past
spring. The plaques and paletres have arrived
at such degree of popularity that they are be.
coming common. yet they are still being manu-
featured in great quantities. Exquisite pOr-
traits and fancy pictures appear on some Of
them. Sinai! round plates are now being made
with an Imitation tive-dOar national bank bill
and two or three gold coins lying upon them
and other plates are made to resemble
card-cases. with four or five business or WIS.,
itlng cards, apparently resting upon a cluster
OF vloets or rOse-buds. Among other pretty
devices shown the reporter was series Of
dainty little palm-leaf fans decorated with deli
cate floral emblems and occasionally child's
face. Thousands of these will be used by mil
liners and dealers in fancy goods. The list of
advertising novelties would not be complete
without mentioning the Oscar Wilde sunfower
with its broad, bright yellow DO! der and black
center. This sunfOwer has been seen almost
everywhere for several months past and it is
used as an advertising medium by at least
score of tradesmen. Sometimes the flower is
smoothly round, sometimes its border is seal
lOped, and at other times it appears with a
neatly pointed border. But no matter in what
way the shape may have been modified, 1t has
proved popular agent to tell the public OF the
merits of somebody's toothache drops, or some
body elses skin compound. In fact, it has be-
come almost as ubiquitous as the Dasteboard
foot-rules, paper tape-measures, and card cigar
cite cases that have afflicted the public for SO
long.
One ingenious manufacturer has devised
series Of satircal pen-and-ink and water-color
sketches, which is beginning to command atten-
ton in the trade. These sketches or caricatures
are drawn by hand on neat gold beyel-edge
cards. and, although expensive. they may be
used very effectively for advertising purposes.
Each subject is varied in design, and familiar
sayings are Illustrated in strikingy original
manner For instance, Enoch Arden is repre-
sented as returning to Philip Rays well-fled
home dressed in the height of fashion and bear
ing plethoric valise in his hand. The meaning
OF the familiar saying EVERY dog has his day."
is shown by the forced entrance of dog into a
sausage factory and 1.-TWO souls with but sim
gle thought is the expressive title of q picture
OF two eager urchinS reaching simultaneously
into a jar of jam.