Lexington weekly intelligencer. (Lexington, Mo.) 1871-1887, 1882-07-01
greatest anuoyances OF the business de.

partment. r.
The Important principle underlying
the cheap daily press Gas exemphied.
for instance, in the growth OF the Sun)
was iully realized by MIR. Bennstt's :
keen observation the moment he took
the helm. For three years he had de.
bated in his own mind the advisability
of reducing the price Of the paper from
four to three cents. Immense. caution
and secretiveness OF deliberation pn the
one hand, and great rapidity, even
suddenness Of action when his mind is
once made up, on the other. are strong
points OF Mr.. Bsnnett's character. and
when the change hss SUDDENLY spruny
upon the pubic nearly everybody dc.
clared that the Herald would be ruined.
The highest circulation was then IS 600;
within thirty days it had risen to lOO,-
600. and has never on single day of
issue fallen back to LOG, 900 since. With.
in two weeks the loss OF profit Was made
up and the change has proved = most
wise and profitable one. 1t is safe to
say that it The average daily issue
should become . quadruplo sheet the
price will not bs rai.ed sgsia. Mr..
Bennett now spends $5OO, 900 per an
mum on news, and 97OO.OO per AMMAN
on white paper. The average daily
be quadrup .. and this mouth the 4fst
octupIs (32 pages) ever issued in the
history OF the paper will probably be
published. The year 1882 now prom
ises TO be the most prosperous which the
Herald has enjoyed since its foundation:
There is n personal trait .Ot Mr.. BEN
nett which deserves mention, tor never
has pubic mai been IN IRE generally
misunderstood. lie has u kind heart,
and, being all exec lent judge oil msn.is
also inst and generous employer.
Some Of the people in the Herald Office
have been there thirty or forty years,
very many indeed fifteen aud tw enty
years. To be faithful. honest and COM
peten: is all that is required to insure
one who has entered the Hersld's SER
vice position ior life. Several of the
old editors who have become toe teeble
for active duty have been Handsomely
pensioned OF, and ail they have 70 do
now is TO report on every payday at,
the cashiers desk to receive their liber-.
al weekly salary, which Mr.. Bennett
has allowed them. - -.' 1
It would be impossible IN the limits
OF letter like this. 10 tell all that Mr..
Bennett has done for the Herald. The
Herald to-day is the only enterprise In
the world, public or private, not except.
lug the associated press, Lleydss or
Reuters European News Agency.
which keeps its own steam yacht i0r
getting stiip'news,s g feature which costs,
Mr.. Bennett $25, 900 per annum.a lt was
Mr.. Benefits first Introduction q
special fast newspaper trains which hss
led to the present improved mail service
bringing Chicago one day nearer New
York, and vice versa. What the psper
has accomplished for the science Of
meteorOlogy and the daily universals
OF weather probabilities and
is well known A dis
scientist has been, for years
specially engaged tor telegraphing edit
0riais on this particular, subject from
another city of " hich he is q resident-
simply because MIR. Bennett regards
him as the most competent Authority il
the country. and always wants TO give
the uerald's readers regardless OF seoat
the benefit of the best favailable means
Of information. and none OF them proba-
bly, ever dream that these editorial arti.
cles are sent by wire. As one of his
veterans told me. s.The whole establish.
mont is filed with his indomitable will,
his energy, his enterprise and his gen.
ias. He Is the very soul Of the Herald"
The paper has great future before II.
Old Mr.. Bennett who didn't settle down
to marry until he was forty. five years
old. lived to the age Of 76, and at 40. II
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