Savannah morning news. [volume] (Savannah) 1868-1887, 1882-02-11
The science Of AdvsrlI,ine


II you have goods to sell advertise the
fact.
Hire man with lampblack kettle and a
brush to paint your name and number on
all the railroad fences. The cars 60 whiz-
zing BIZ so fas: that no one can read them,
to be sure, but perhaps the conductor viii
be obliging enough to sop the train for
inquisitiye passengers.
Remember the fences by the roadside as
well. No-h.Dg is 50 attractive to the passer
by rs a well-p2inted siap, "Null.- gton's
Medical Mixture for Numps'
Have your cards In the Z ii register BY
all mea1s. Strangers stopping 3 me hotel
for the night generally ouY q cigar be-
fore leaving town, aud they need some
inspiring literary food beside.
II an advertising agent wants 70 advertise
your business il 2 fancy frame az the depot,
pay him go per cent. more than It Is worth,
sud let him put it there. When e man has
three quarters Of a second in which to catch
q train, he Invariably stops TO reld depot
advertisements, and your card might take
his eye.
OF course the rect Thermometer dodge
is excellent. When q mans fingers and ears
are freezing. or he Is putting and ''phewiug''
at the heat, is the time above all others
when he reads thermometer advertise
ment.
Pint, IN the blacklist ink, great sprawl
ing card on all your wrapping paper La
dies returning from q shopping tour Ike to
be walking bulletins, and If the ink ru5s off
aud spells some o. their fnery no matter
Don't fail 70 advertise IN every circus
programme. 1t will help the circus TO pay
their bills, and the visitors can relieve the
tedtum Of the clowns jokes By looking over
your remarks about ''ten per cent. below
COST etc.
A boy with a big plaeard on a pole is an
interesting object on the street, and lends a
digni6ed air to the establishment. Hire q
couple.
Advertise on a calendar. People never
lock at q calendar to see what day Of the
month it is. They merely glance hurriedly
a. it to see that your name is spelled with
p, that's all.
When the hreezes blow, waited by pa-
per fan In the hands Of lovely woman, It's
well to have tae air reGoleGt with perfume
of the carmine ink In which your business
address Is printed. This will make the mar
ket for decent fans very brisk.
PairOniZlng every agent that shows you an
advertising tablet, card, directory, diction
airy, or even an advertising Bible, II one is
offered at a reasonable price, shows that you
know where to invest your money.
But don't think Of advertising in q we'll
established. Legitimate paper. Not for q
moment. Your advertisement would be
nicely printed, and would find its way into
all the thrifty households OF the region
where the farmer, the mechanic, the trades
man and others live, and into the families
Of the wealthy ard refned-all who have
articles to buy and the money with which to
buy them; and ia the quiet of the evening.
after the news of the day has been digested,
it would be read aud pondered, and the
next day people would come down TO your
store aud patronize you and keep coming in
increasing numbers, and you might have to
hire an extra clerk or two, move into a
larger block and more favorable location
and do bigger business; but, OF course, it
would be more expensive snd-bring larger
profits. Men H1, en- Conn Redisfer