Keowee courier. [volume] (Pickens Court House, S.C.) 1849-current, 1882-08-24
A Great Advertiser Dead.
SKETCH OF TIE MAN WHO HAS MADE Sr.
JACOBS Oh FAMOUS.

a. Voglcr & Co., Of this city, proprietors
of pateut medicines, died this morning
quite unexpectedly, Of typho- malarial fever
ln tho thirty-fourth year of his ago: MI.
Fogclcr has for ten years past had the res.
uta!lon of boing the largest advertiser in
the world.
Several years ago Mr.. Vogc!er's father
conducted small business in Baltimore;
selling What has since become famous
patent medicine. Mr.. Chas. A. Vogcler.
his son, ustouudcd him one day With tho
announcement that lie intended to speud
S2O,O 900 during the next year 10 advertis.
ing Tho old gentlemen protested, but
young blood prevailed, and next vear tho
firm cleared $50, 900 on the sale Of medi.
cine which had hitherto yielded only a
competence to the family. Sincc that time
the firm Of Voycler g. Sons, Lombard and
German streets, has conducted tho most
complete aud extensive advertising estab-
lishmcut in America, or at least it has beet
SO Acknowledged through tho Scientific
Amertca" aud tho general public. In
the magnificent building which the firm
has erected the medicine has not only been
sold, but its advertising.a considerably
more importaut mntter-attendcd to in every
branch, including the inspection of thou
sands of newspapers from Australia to
Alexandria, in the present disturbed Egypt
A visit to this house is said to be one Of tho
most interesting which can be made by
visitor looking for curiositcs of tho city.
Forty or fifty girls are employed in the
single duty of examining the newspapers
in which tho firm advertise their medicine.
while in oil there are three hundred ON
ployces in it. This largo force turned
out everything needed except the bottles,
in patent medicine business which
amounted to at least million dollars d
year. 1t was his rule in business nevor
to let any body make anything for the
firm that the firm could make for itself:
aud as result the amount of mental la.
bor necessary to direct tho many details
kept MIR. Vogelcr tied down to hard
work with little intermssion. In working
up this business, it is said, Mr.. Vocgelef
has been so indefatigable as to break down
q naturally very strong constitution. Gifted
with keen appreciation of the require
mrnts necessary to the successful conduct
prise, M. %vselev appears to have deter
mined from the outset to mako his oporai
tons tho talk of the whole country.
Always Observing wholesome degree Of
caution, but never failing to aot quickly
and fcallcssly when opportunity otfsredj
he gradually extended the area of opera
tous until his namo-particularly in the
Wcst-bccamo Synonymous with enterprise
and the compound in which he principally
dealt. Ills modes of advertising were
strkiugly original in character, and dis.
played most careful study of human ma
turc. One of his most memorable "new
departures" was his buying and fitting up
steamboat to run up and down tho
Mississippi and Ohio Rivers and tributaries
to advertise his medicine. If consign.'
mcnt Of medicine was ordered by O Gus
toner in New Orleans, Mr.. Vogeler
would ship it to Cairo or some other oon.
vcncnt point, where his steamboat, Tho
81. JucoJ's OH, would moct it and take
it to the destined point. lie would not
hesitate to send tho little steamer on a
voyage Of 200 miles to deliver ono case
Of medicine in somo little bayou of the
Mississippi or up tho Red River. When
the steamer reached tho destination the
consignment would be delivered 70 the
astonishcd purchaser, and then the
steamer would lay off in the stream whilo
Capt. Paul Boynton or some other oeleb.
ivy ShHC al CAHioiltOu iol Luo UcIeut VI
everybody. At night fireworks would be;
discharged from tho steamer, which
would then proceed on its way, spreading
tho fame of a. Vogolcr & Son where:
ever it won't. Tho operation of this
steamer was not tho only device for
advertising his business conceived and
successfully put in operation by the de.
ceased. lilo always had agents travelling
in the West CHILLING" all tho large towns
and writing "nnrrative advertisements of
his business. This latter style of advettis.
ing was tho idea of Mr.. Vogclor, and was
employed by his agents to ap astonishing
cx,cut. The firm Of A. Vogcler & Son
did business aggregating several millions
of dollars per annun,, aud it has been the
policy of tho deceased tos spend over l,000,-
600 per annum in advertising.
If tho thought of dying were oftener
before US sinful things would lose their
deocitful influence.
The highest duty of every man is to
look aftor tho perfection OF his own
Christian character.
Live by tho day; you will havo daily tri.
ais, and strength according. Leave to
morrow to tho Lord.
Truo friends visit US in prosperity only
when invited, but 10 adversely they come
without invitation.
No man ever repented of being peaceful,
y