The Anderson intelligencer. [volume] (Anderson Court House, S.C.) 1860-1914, 1882-08-17
a GREAT ADVERTISER DEAD
Sketch OF :hc Man who has Made 81.
Jacobs Oil Famous
ifAI.rIsl0nr A,,r..,nl

Charles A. Vogeler, managing partner
OF the firm Of a. Nogclcr & Co., of this
clty propriotors of patent medicines, died
inns morning. quite unexpectedly, of
'ypho'malarial fever, in the thirty fourth
year of his age. Mr.. Vogeer has for
ten years past had the reputation of
being the largest advertiser in the world
Several years ago Mr. Eogeler's father
conducted small business in baltimore
selling what has since become IA famous
patent medicine. Mr. Chas. a. Vopclcr,
MS son, astounded him ono day with tho
announcement that he intended to spend
S2o,ooo during the next year in adyer.
Using The old gentleman protested, but
young blood prevailed, and next wear tho
ilrm cleared $4,000 on tho sale of n
medicine which had hitherto Welded
only competence to the family. Since
mat time the firm Of Vogeler & Sons
Lombard and German streets, !sv con-
Quoted the most complete and extensive
advertising, establishment in America, or
~ ~ ieast II has been so acknowledged
through the %tenf!fc -American and the
Seneral PuDiic. In tho magnificent
building which the firm has erected Tho
medicine has not only been sold, but ia
adverlislng-a considerably more impor.
tant tmattcr-attended to i'm every branch
including the inspection of thousands oi
newspapers from Australia to Alexandria
IN tho present disturbed Egypt. A visit
to this house il said to be one Of the most
interesting which can be made by yis-
itor looking for tho curiositics of tho
CITY, Forty or fifty girls are employed
in the single duty OF examining the
newspapers in which the firm advertise
Their medicine, while in all there are
lnrec hundred employees in the house.
his large force turned out everything
needed, except the bottles, in patent
medicine business which amounted TO at
least million dollars year. 1t was his
rule in business never to let any bodv
make anything for the firm tha. the firm
could make for itself, and as n result Tho
amount of mental labor necessary TO
direct the many details kept Mr.. Voceler
tied down to hard work with little inter.
MISSION: In working up this business, it
IL sad, air. Nogclcr has been SO indefat.
igable as to break down a naturally very
strong constitution. Gifted with n keen
appreciation of the requirements neccssn
ry. TO the successful conduct Of business in
TINS age of push and enterprise, Mr.. Voge-
icr appears TO have determined from the
outset to make his operations the talk of
the wholc country. Always obscrvinr n
wholesome degree Of caution, tut never
laliing TO act quickly aud fearlcssly when
opportunity offered, he gradually extend
Gu Ine area OF operations until his namo
particularly in the West-bccama avn
onymous with enterprise and tho com.
pound in which he principally ienjt
His modes of advertising were strikinply
original in character, and displaved mast
careful study of human nature. One of
his most memorable "ncw deunrtures's
was his buying and fitting up u steam
boat to run up and down the Mississippi
and Ohio Rivers aud tributaries to ad-
Vertise his medicine. If consignment
OF medicine was ordered by a customer
IN New Orleans, Mr. Fogeler would ship
II 10 Cairo or Sonic other convenient
point, where his steamboat, "The St.
Jacobs Oil" would meet it and tako il
to the destined point. He would not
hesitate to send the little steamer on a
voyage OF 200 miles to deliver one case
Of medicine in some little bayou of the
mississippi or up the Red River. When
the steamer reached the destination the
consignment would be delivered to the
astonished purchaser, and then the
steamer would lay off in the stream while
Capt. Paul Boynton or some other celeb
ivy Sn'e an exhibition tor the benefit of
everybody: At night fireworks would be
discharged from the steamer, which
would then proceed c. its way. 81 eadirg
the inme of Il. Vogeler & Son wherever
1t went. The operation of this steamer
was not the only device for advertising
his business conceived and successfully
put In operation by the deceased. He
always had agents travelling in the West
billing" all the large towns and writing
narrative advertisements" of his busi.
ness. This latter style of advertising
was the idea of Mr.. Vogeler, and was
employed by his agents to an astonishing
extent. The firm of A. Vogeler & Son
did business aggregating several mill
ions OF dollars per annum, and it has
been the policy of the deceased to spend
over ~ 10000 per annum i'll adveftis.
ing.