San Marcos free press. [volume] (San Marcos, Tex.) 1877-1892, 1882-01-12
The Science OF Advertising.

If you have goods to sell advertise
the fact.
Hire man with lampblack kettle
and brush to paint your name and
number on all the railroad fences. The
cars 20 whizzing by so fast that no one
can read them, to be sure, but perhaps
the conductor will be obliging enough
to stop the train for inquisitive passen'
gers.
Remember the fences by the roadside
as well. Nothing is so attractive to the
passer-by as we'll painted sign: "Mul-
lington's Medical Mixture for Mumps."
Have your cards or hotel register, by
all means. Strangers stopping at the
hotel for the night generally buy a cigar
be fore leaving town, and they need some
inspiring literary food beside.
If an advertising agent wants to adj
vertise your business in fancy frame
at the depot, pay him about 200 per
cent. more than it is worth, and let him
put it there. When man has three
quarters of a second in which to catch
train he invariably stops to read depot
advertisements, and your card might
take his eye.
Of course the street thermometer
dodge is excellent. When mans fin
gers and ears are freezing, or he is puff
fing and "phewing" at the heat, is the
time above all others whep he reads
thermometer advertisement.
Print, in the blacklist ink great
sprawling card on all your wrapping
paper. Ladies returning from shop
ping tour like to be walking bulletins,
and if the ink rubs off and spoils some
of their inery, no matter.
Don't fail to advertise in every circus
programme. twill help the circus to
pay their bills, and the visitors can re-
lieve the tedium of the clowns jokes by
looking over your remarks about 40
per cent below cost. "etc.
A boy with big placard on pole is
an interesting object on the street, and
lends dignifed air to the establish
ment. Hire couple.
Advertise on calender. People
never look at calender to see what
day of the month it is. They merely
glance hurriedly at it to see that your
name is spelled with ap, that's all.
When the breezes blow, waited by
paper fan in the hands of a lovely wo-
man tbs well to have the air redolent |
with perfume of the carmine ink in
which your business address is print
ed. This will make the market for de-
cent fans very brisk.
Patronizing every agent that shows
you an advertising tablet, card, direc-
tory, dictionary or even an advertising
Bible, if one is offered at reasonable
price, shows that you know where to
invest your money.
But don't think of advertising in
well-established, legitimate paper. Not
for a moment. Your advertisement
would be nicely printed and would find
its way into all the thrifty households
Of the region, where the farmer, the
mechanic, the tradesman and others
live, and into the families of the wealthy
an reined-all who have articles to
buy and the money with which to buy
them; and in the quiet of the evening,
after the news of the day has been di-
gested, it would be read and pondered,
and the next day people would come
down to your store and patronize you,
and keep coming in increasing numbers,
and you might have to hire an extra
clerk or two, move into larger block
and more favorable location and do a
bigger business; but, of couase it would
be more expensive and-bring large
Have'a (Ct.) Register.