Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1881-07-23
A SACRAMENTO HOUSE.

Mention was made yesterday of the re-
opening in new building of the confection-
cry establishment of w. F. Peterson at els
and $40 street. The building is one of the
handsomest in the city. 1t is two-story brick.
with an ornamental front, finished with
taste and propriety in details which speak
warmly for the ability and taste of the archi-
tect, n. d. Goodell, and the skill and excel
lence of the workmanship of ID. L ID. Fal-
coner, the builders. From cellar to roof,
from floor to molding, from water table to
cornice, the same care is evidenced in solidity
of constructions, carefulness of finish, and
accuracy and neatness of workmanship. The
lower story has four large plate-glass win
dows and two main entrances, with
hall entrance in the center for the second
story approach. The upper story has four
extra large windows, with heavy trim
mings, but so graceful as to seem light
The west 20 feet of the main floor to depth
of 40 feet is to be occupied by another bust
ness. All the remainder of the whole build
ing is utilized by Mr.. Peterson. The upper
floor contains two suites of five rooms each,
which are as elegantly finished and fitted as
any in the entire city. The main floor of
the east % feet, the rear 40 OF the west 70
frontage and the entire basement floors, 40
by 100 feet, are occupied by the mandatory,
wholesale department, and the retail section
of Mr. Peterson's business. Entering the
eastern door, between iron columns finished
In gold and maroon, we come to the retail
confectionery department, SO by 20 feet,
with its four large oval show cases. its deeply
recessed shelves On the west for sample pack
ages and its ornamental cases and shelves on
the east for retail trade exclusively. Here
too are constantly kept samples of pastry
from the bakery below, for Mr.. Peterson,
while devoting the greater part of his
energies to manufacturing and wholesallng, is
at the same time caterer, and as such daily
supplies, and is equal to and has handled the
largest banquets ever given in Sacramento.
Passing between lace curtains. pendant
in graceful arches, we enter the dining
room, 20x40, supplemented by private
supper.room, 14x16, and of the elegance
of which space cannot now be given
to describe Next on the west and south
is the kitchen, complete in all its ap-
pointmeuts. South of the main dining room
and restaurant is the pantry, a store-room
and employees dining-room. Beside there are
still beyond half-enclosed store-room spaces
and platforms. But on the basement floors
are to be seen the most striking evidences of
Peterson's great business. Without going into
detail-here are the pastry and bakery de-
partment, the wholesale room, the store-roorn
for wholesale packages, the candy factory,
the furnaces, confectionery machinery, etc.
Mr.. Peterson is the largest manufacturing
eonfectioner on the coast outside of San
Francisco, and rivals any. Beginning in a
small way, in May, 1875. his business has
grown to be one of exceeding great i'm 4
portance, and is the natural result OF his
one aim, to manufacture the best and purest
candies. He has introduced all the newest
! oobiD ta has fo-
his importing department personal buyers in
the East; he pays cash for goods, and so
secures the largest discount; he makes no
charge for drayage, packing or wharfage
he can ship goods generally the day of receipt
of the order, and two or three days In ad-
vance of San Francisco. The ceRtrality OF
this market enables purchasers to save a
large sum in freight charges; the dryness of
this climate Is particularly advantageous for
these goods, and the packing cases, seasoned
and made here, preserve goods better
than any other. Peterson imports all the
best French and Eastern goods; but what is
strictly true, he keeps in employment
European and other workmen who
make confectionery goods Of the most
artistic designs, which, when placed be-
side the French goods, are always
pronounced the better, and are so in fact
Mr.. Peterson supplies the trade from Oregon
to Arizona and from the coast to Colorado,
and to all the intermediate sections he ships
daily, and SO largely that it has become phe-
nomenal in the business. This is a verdict of
business Judgment buyers cannot ignore.
Peterson, while able to supply all grades of
goods, manufactures only the best goods,
made os pure sugar, and has never finched
from his resolve to make no adulterated ar
ticles. He has done and is doing his best to
convince the trade that it is best for all TO pay
the better price for the pure goods, and ignore
utterly the glucose. terra alba and other
denominations. Suffice it to say that Pc
terson's business il large one, of remarkable
growth, and should command the inquiry and
attention of all buyers of the interior