San Marcos free press. [volume] (San Marcos, Tex.) 1877-1892, 1881-09-15
Enhancement New Style.

Enlargeinent-New style.
The most acceptable form in which we
over presented the FREE PRxss before its
patrons and res lers was that to which we
return with our present tissue. That was
nearly four years ago, and we made the
change under the assurance of lnrge in
crease in our subscription list, which we
never received, 10 that after continuing
it at a loss for over eighteen months, we
were compelled to return to the old style,
aud small Ter form.
Times however have considerably chang
ed since that time. Then we had no rail-
road nor express companies, and were COM
PEELED to have the ready printed insides sent
by mail, which was very expensive, or by
freight, which spoiled their freshness,
while in either case there was no certainty
of regular supplies. Now we can have
them delivered by express regularly, at rea-
sonable rates. Add besides now we have
no rents to pay, and being enabled to have
the homo part of the work done pretty
much AL ip the family" we feel quite
confident that we shall b. able to make the
present style permanent thing, or only to
be changed for the better. In fact we make
the change primarily because it will b less
expensive to us, and Mt the same time more
acceptable to our readers. The four out
side pages we shall devote nearly ex-
clusively to local matters, comprising howev-
err choice compendium of the latest gener-
al news, and advertising. The other four
pages will be found devoted to choice gen.
eral miscellany. While we thus save over
one third of the type-setting, and one
half thu press-work, we shall have time to
give more attention to getting up the local
news, to advertising and job printing, and
ut the same time our readers will have more
than twice as much reading matter as we
could give them under our former style.
We are quite aware that the newspaper
doctors differ widely as to the policy of us
ing ready print sheets. Some, who do not
need them, are very bitter against those who
find it expedient to use them. We admit
that in populous communities, who have
the means and the spirit to sustain home
paper literally, one entirely got up ut
home would of course be preferable. But in
counties like this, and many others in Texas,
where the public are unable or indisposed to-
wards giving even one newspaper support
which will warrant the making of good
full paper, AL ut the same time demand
such paper, then we 8 y, unhesitatingly.
the ready pint outsides or insides are god
send to the ill-paid publisher, by enabling
Ii II to satisfy his patrons and make living,
which otherwise he could not hope to do.
And to the patrons of the paper, this plan
at ords great saving in that it makes it III
ne ,essary for them to take two papers. as
they would be mp to feel compelled to do if
re strict ID to SIN III sheet got up entirely Mt
hon, uni,r regime of semi-starvation.
Another objection som stmes made to our
present plan, that it causes a conflict in ad-
vertsins, does not apply in our case. for
we retain control of the advertising on
,rerJ plse.
Itispeopsr that we sh ould add, that our
prssent issue is not fair sample of what
we intell milking the paper. Owing to
oversigh: in arranging the advertising, we
lid not reserve as much space on our local
PAGE; as we intended. This will be corrected
our next 1t will be noticed however that
we are using smaller type Cbrand new) which
,n,bles us to crowd great deal more read
ing matter in a small space, so the difference
Is more apparent than real.