Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1881-12-20
TEE SEASON OF GOODWILL.

OF the busy throng just now engaged in
examining and selecting holiday goods, as
souvenirs for the older and for making merry
the younger, there is no place in the city
which presents more animated scene of
visitors and purchasers than at the well
known bookstore of Messs. W. A. & G. S.
Houghton, on street, between Sixth and
Seventh. This establishment has always
been popular resort for procuring holiday
presents, perhaps in part, because OF the un
limited assortment and choice articles in the
various lines of stock which are carr led by
them; but at the present time there Is also
the further reason that there probably was
never before in the city 80 extended and
specially choice display in fine goods in the
various kinds handled by them, as they pre-
sent to the admiring visitors for the present
holiday season. To accomplish this several
months have been employed by them through
their jobbing-hous agents at the East and III
Europe, making selections from all the latest
and finest productions In books of standard
works, gift-bocks, albums, and various classes
of fine articles specially adapted to the holt
day trade, and which they have just
received and placed fresh upon their
shelves and tables. These present MAJ
articles in entirely new styles aud designs,
and very attractive. Their gift books present
every variety. in the latest and richest bind
ings, and many of them are exquisite ard
models of beauty. They have over fifty diff
ferent styles, and varying in prices from
81 80 to $40. In the standard works they
have beautifully bound copies of Whittier,
Tennyson, Meredith, Lonefellow, Carey,
Cooper, Irving, Macanley, Carlyle, Bulwer,
Scott, and the writings of all the popular
bards and authors. For juvenile readers
they have the works of Oliver Optic, Louisa
NJ. Alcott, Mrs. Whitney, and all the inter
esting books in the market, and which are
presented in the most attractive styles. For
the little ones over one hundred and fifty
different kinds are upon the tables, including
all styles and varieties, from the highest
illustrated Kate Greenaway books down to
the penny toy-book, and affording an endless
variety to suit the tastes and fancy of all.
They have an especially fine assortment of
photograph and autograph albums, which
they have had selected with greatest care for
the present holiday trade, and imported them
direct from Germany. They are finished in
Morocco, calf, Russia and plush. and include
many unique and charmingly attractive de.
signs. They have also g choice assortment of
Bibles, prayer-books, etc. Their goods in
leather, such as cigar-cases cArd-cases,
ladies' purses, shopping-bags, etc, are
very rich and extensive in assortment,
and, with beauty of manufacture, are also
of the best and most durable quality.
This frm is sole agent for Mabie, Todd &
Co.'s gold pens, which, it is confidently
claimed, are the best and finest made in the
United States, and upon which the fullest
warrant is always given. These goods are
| meeting with very large sale, which is con-
tinually increasing. There is to be found ct
| this establishment also an almost endless
stock of Christmas cards, including every
style and variety known to the trade, from
the lowest price to the costliest finished. To
fancy articles and bric,a-brac they have many
choics pieces which are much admired and
sought after. Among the goods in these lines
are ebonized brackets with hand-painted
| tiles and other similar pieces.
The establishment OF w. A. & G. S. Hough-
| toa is known as one of the leading upon the
| cast, and not only enjoys an enviable local
| trade, bat also an extensive business In the
| line of filling small orders by mail and ex-
| press for holiday presents or otherwise, to all
| psfti of the interior and even to the adjoining
| States and Terri cries, wherever the house Is
known. This popularity in trade, which has
| hal steady and almost phenomenal increase
| is probably 10 large measure due to the
! facilities Of the firm to place and keep upon
| It's shelves the latest and freshest of all kinds
| Of books and goods in which il deals and
which, by reason OF other immense importa-
| tions and favorable arrangements tor pur-
| chasing at lowest jobbing rates, they are able
to sell at NEST reasonable aud acceptable tg-
| ures, Their Wholesale trade now extends the
entire length of the coast and throughout the
adjoining Territories, and is increasing to
their full satisfaction. They sell to the trade
at lowest RACES Their retail department. ex-
| tends from the front walk TO the alley, dis
lance of 100 feet. and the second floor is de-
voted to the wholes lie trade.