, 1881-10-09
JEWEI.EY, ETC.

I
/ Institutions are not only made for man,
they are the outgrowth aud creation Of ,iIal,,
| and mnny of them arc indebted to some i1ldi-
! vitlual imam for their name and existence.
! Great enterprises, large estabIishm ents,
which BECOME strong and popular and min
lister to the wants and comfort OF multitutles,
oftet, owe their birth, and growth, ami pros
| pcrity to the intelligence, foresight. cour-
! age. and executive ability of some particular
man, whose guiding and inspiring soul
brcathes into theiu the breath Of life, nurses
and rears them to maturity, and So identifies
himself with their work That his very
nature becomes a synonym for the busi-
ness they represent, and his character
4 guarantee that the business under his adj
lninistration. will be well and successfully
done. To illustrate: The firm name OF y.
Matson j. Co. suggests to the people Of Chi
cago and the Northwest Il great jewery
house, where gold and silver, diamonds and
precious stones. wrought by skillful hands
INTO all the varied forms and settings of art
and beauty, OF ornament and use, where rich
ner, anu tea sets, artistic broi,zes, clocks aud
vases, watches for both sexes and nll pro-
fessions, Of every style aud price, betrotlal
and bridal gifts, and the ten thou
sand articles of personal and household
adornlnent and use, are displayed in great
profusion by ;gentlenlanly clerks to willing
and delighted purchasers. The history Of
this house Is but the counterpart Of that Of
all large and successful ehterprises-apti~
spirit, Industry and enterprise, joined to in
tegrity, and intelligent and faithful assist
ants to execute his plans. a successful mer-
CHANT and nlanufacturer in the East. Dir.
Matson became Interested in Western trade
Lake . street in 1861, was burned out
in 1871, rented q house on Wabash
avenue :tselnr. year, and j., moved into lis
. tue panic, which ruined 50 many houses,
Of q leading jeweiry house III New York III
reply to Inquiries as to his standing after tue
fire was: That they, had KNOWN Afr. Mat
son when in business alone many years, and
tie firi1 Of n. blatson il Co. since it had All
existence, that the house WAS Urst-ctass n.
utt respects, with a character always to be
relied on; that they had not asked for exten-
paid all their bills at maturity: that their
capital, despite their losses BY lire, was am
pie p, aud their credit unilnpalred:"
Ihere: are several features OF this house
and popularity. It las the iargest, con,-
pleteSt, and richest stock lit the West, Sc
lccted with the best Judgment 1t has but
que price Its goods are all marked in plain
ngnEes' af as low 4 price as nnybntly cat. af~
them at that price or leaves them If lie
buys elsewhere for less, either the seller |
loses or the buyer is cheated. Its crowuing |
merritt IS, that its goods art always just what |
they are. represented to to BE-, which is this |
highest test Of integrity in a business which |
offers SO great opportunities and temptations
for deception and fraud. Atr. Alatson's !
partner, L.. J. Norton, has been in |
the house over twenty years, is always attent- +
In ait establishment like this. This sreat
house is designed to occupy, and does oc-
cnpy, the position here which Tiffany holds
III the East, as the largest competest, richest,
most elegant, and fashionable jeweIry-!louse |,
IN the West, where both the rich and the poor
and those Of moderate means can suppIy
Eheir respective wants at the lowest possible
prices It IS the glory Of Chicago that she
las men pf the character 0f r., Matspn &