Democratic Northwest. [volume] (Napoleon, Ohio) 1869-1894, 1881-08-18

have manufactured viii readily print
100000 copies and then by slight repair
ing will print from sc, 900 to 100, 600 Ad-
ditional copies, but to make our estimate
absolutely safe we will assume that il
will be necessary to manufacture a new
set Of eclectrotype plates after &C, 900 cop
les have been printed. Thus we must
add TO the above cost of the manufacture
of one set Of the books $3.50, an addi-
tional 81 as the proportionate cost of the
plates for each set Of Is volumes. A fur
ther item must also be sdded to cover ex-
penses of Office, handling, shipping, ETC.,
which experience leads us to estimate be-
low 90 cents per set, but as we must do at
least safe business we will add. instead,
for this item another 81, making the to-
tai cost of manufacture and handling the
10 octave volumes of the Library OF Uni
versal knowledge 1896.
Ihus you see that if we sell copy of
this 6. aat Encyclopedia even at the net
price OF 10, we still have a net profit of
over 81. As we have already sold about
$4,000 sets in advance of completion, we
think it very safe to estimate land we
have heard of neither friend nor enemy
who makes an estimate lower that we
shall sell, as fast as we can manufacture
them at least 100, 900 sets, and allowing
our figures above given to be correct, we
have the comfortable sum of $500, 900 to
cover contingencies, and dividends to our
stockholders.
AS some of our friends may question
whether our estimates above given are
perfectly safe, and as we have heard of
some instances where the accuracy of fig
ures previously given by us has been dis
puted by our enemies, we will say that
the cost of the paper is put at cents per
pound, the cost of press work at ST. 20 per
thousand impressions, and the cost of
binding at 16H cents per volume,
THE PRACTICAL POINT.
We now come to the practical point in
which yOu are interested-how yOu may
get the books you want at the lowest pos
sible cost.
cit is evident that it can only be done
By y0ur doing away, so far as yOu are
concerned, with our immense expendi-
ture for advertising, and with the COM
missions which we or you are compelled
to pay the middlemen, if you buy through
the middlemen.
Another extremely important point in
enabling US to afford the lowest possible
price is that we receive quicE returns for
the investments we have made.
You readily see that we have invested
about $50, 900, cash, before we are able to
offer you a complete set of the Library of
must sell great many thousand sets be-
fore we can even get back the money
which We have invested, to say nothing
q the reward which we must have in
some measure, for our labor and the cap
ital of the stockholders involved.
A large portion of the public still per
sist in getting their supplies of books
through the middlemen (who must be
paid for their services) instead of from US
direct: and as a large expenditure for ad-
vertising will also continue to be neces-
sary, in finding out new customers, we
must continue to hold to our present re-
tail prices, in order that We may bo able
to pay these enormous expenses for ad-
vertising and for commissions to middle
men.
But because we are thus compelled to
tax bookbuyers generally with these
heavy expenses, there is no occasion why
we should continue this heavy tax upon
you individually if you choose to unite
with us in avoiding it,
OUR PROPOSITION TO YOU.
We therefore nakeyeu this PROPOSE
tion: If you will send your order for the
Library of Universal knowledge (either
for yourself or for any number of friends
and acquaintances) so that we shall re-
ceiue the same on or before the first day
of September 1881, we will accept such
orders at a discount of one-third from
our published list prices, making net pri-
ces to you as follows:-
LIBRARY OF UNIVERSAL KNOWLEDGE.
For the 10 vols, in CLOTH net....... $40 20
In half Russia sprinkled edges............. 13 SO
In half Russia, gilt top.,."................ 10 90
In full library sheep, marbled edges. 16 66
Orders sent to us under this offer will
be accepted and filled by us under the
following terms and conditions
CONDITIONS.
1st-We do not in this case, as has COM
monty been our custom, require that re-
mittances shall accompany the orders.
Payments may be made at any time that
may suit the convenience of the purchasr,
on or before the delivery of the books to
him, and not later than January 1, 1882.
2d-But in making deliveries of the
books we shall give precedence to orders
which are accompanied by remittance in
full payment, shipping first those for
which payment is first received.
3d-After filling all orders which have
been fully paid for at time of order, we
shall in shipping give precedence to Or
ders which are accompanied by a pay
ment of 10 per cent. or more on account
of said order, the balance then to be paid
on or before delivery of the books.
4th-Thereafter shipments will be made
to those who have sent no payment with
the order, precedence being given to those
whose orders are first received by us, pay
ment of course being required on or be-
fore delivery of goods.
5th-We shall not consider orders I'M
accompanied by any remittance as bind
ing upon the person making it, if from
any cause he is unable to take the books,
or shall not then desire to do so; but in
case payment is not made promptly when
such person is notified that his books are
ready for delivery, he will first forfeit
his position on our delivery list, his name
being transferred to the end, and in case
payment is not made promptly when his
name is again reached and he is notified.
he will then forfeit the privilege of pur-
chasing at less than our full list prices,
and no order will thereafter be accepted
from him under any similar special offer
which we may in the future make on
other of our publications, unless the same
is accompanied by payment.
ABOUT OUR OTHER PUBLICATIONS.