The Ripley advertiser. [volume] (Ripley, Miss.) 1843-1897, 1881-08-20

y 9aASJ We VIII dooulIC lildb ~ Will
be necessary to manufacture a
new set of eleCtfOtype plates after
10000 copies have been printed.
Thus we must add to the above
cost of the manufacture of one set
Of the books 1885 an additional
81 as the proportiOnate cost of the
plates for each set of Is volumes.
A further item must also be added
to cover expenses of office, hand
ling, shipping, ETC., which expert
ence leads us to estimate below so
cents per SET, but as we must do at
least a SAFE business, we will add,
instead, for this item another ST.,
making the total cost of manufac-
ture and handling the Is octave
volumes of the Library of Univer-
sal knowledge, $7.96.
Thus you see that if we sell a
copy of this great Encyclopedia,
even at the net price of $40, we
still have net profit of over 80.
As we have already sold about Is,
600 sets in advance of our compile.
ton we think it very safe to esti-
mate Iand we have heard of no
one who makes an estimate
lower) that we phall sell, as fast as
we can manufacture them, at least
100000 sets, and allowing our fig
ures above given to be correct, we
have the comfortable sum of 5000,
600, to cover contingencies, and
dividends to our stockholders.
As some of our friends may ques-
ton whether our estimates above
given are perfectly safe, and as we
have heard of some instances where
the accuracy of figures previously
given by US has been disputed by
our enemies, we will say that the
cost of the paper is put at 8 cents
per pound, the cost of the press
work at 81 20 per thousand impress.
siOns, and the cost of binding at
ISL cents per volume.
The Practical Point.
We now come to the practical
point in which YOU are Interested
how YOU may get the books you
want at the lowest possible cost.
II is evident that it can only be
done by YOUR doing away so far as
YOU ARE CONCERNED, with our i'm
mense expenditure for ADVERTISING
and with the commissions which
we or you are compelled to pay
the middIemen, if you buy through
the midd!emen.
Another extremely important
point in enabling US to afford the
lowest possible price is that We re.
ceive QUICK returns for the invest
hlents we have made.
You readily see tina! we have in.
vested about $4,000, before we are
able to offer you 4 COMPLETE set of
the Library of Universal Knowl.
edge at any price, We must sell a
great many thousand sets before
We can even get back the money
which we have invested, to say
nothing of the reward which we
MUST have, In some measure, for
our labor anG the capital of the
stockholders mvoIVe we'd.
A large portion of tire public
still persist in getting their supplies
of books through the middlemen,
who must be paid for their ser
vicesD instead of from US direct:
and as a large expenditure for ad.
verifying will also continue to be
necessary, in finding out new Gus.
toners, we must continue to hold
to our present-retail prices, in or
der that We may be able 10 pay
'nese enormous expenses for ad.
vertising and for commission to
middlemen.
Bnt because we are thus com.
PEELED to tax book, buyers generally
with these heavy expenses, there
is no occasion why we should con.
tinue this heavy tax upon YOU indi-
vldually, if you choose to unite
with US in avoiding it.
Our Proposition to You.
We therefore make you this
proposition; If you will send your
order for the Library of Universal
knowledge (either for yourself or
TOR any number of friends and &C.
quaintances, so that we shall re-
ceiye the same OH or before the
first day of September, 1881, we
will accept such orders at a dis
count OF one.third from our pub.
.lished list prices, making net prices
to you as follows:--
library Of Universal knowledge.
For the 10 vols. in cloth. NET 41O 40