The farmer and mechanic. [volume] (Raleigh, N.C.) 1877-1885, 1881-02-10
How to Advertise North Caro-
lima.

9ttT> ID capitalists Tor pfoIJdDie IN
ye>tment>, anito llbor for enuloylneut,
which would h. greatly increased in
proportion a. IuNC- uent@ are made, l.
a question We'll wurtht Il the consider
OF our legislature. knl could tins eff
iectIvely he dunr, the the aud cost
would be .. ,tttic consequence In com
parlsun with the influx OF capital and
labor that would inevitably follow and
the Legislature would have accomplish
ed long desired end, with the comfort
ing assurance that they had rendered it
impossible for ignorance 10 longer lock
up the immense resou rs of mines.
fields and forests; p well a. extended TO
crowded and rent oppressed Europe the
knowledge OF homes almost free in point
OF cost, and entirely hee from even the
apprehension of want and landlord, and
given them an iaI.tation TO come and
possesses them. That u State 5
resources are very limitedly known. is
most forcibly shown rom the GLOWING
extract from the Governor Inaugural
| address
"Our State ~geoIogis'. with my APP.
ployal, went 10 Pittsburgh. the great
iron centre OF this continent. and de-
llvcrea a lecture before the chamber of
commerce ~ tlr iron ores. There h.
touni the furnaces using each year
hundreds of thousands of tons 81 ore,
Drougbt ali the way from Africa to
Baltimore by sea, and then inland 40
miles ~ rail. while inm4ny counties 10
North Carolina. not the distance OF the
ieLgih of the State away from these
furn ices, ineNhaustible quantities OF
ores can be found. When Prof. Kerr
made known to them tins fact, and
showed them specimens OF the ores and
their analysis, they stood amazed. just
think Of it for q moment. The iron
men If Pittsburg knowing more about
the oIss of Africa than OF North Car
oliaa :"
Then that both our hidden and ap
parent wealth should -e made known,
is no longer a qutstlon. VII We don't!
should meet with a responsive yes from
every member of our Legislature, and
The only question lsft is hGH to do It.
This $ a newspaper reallng age.
The majority Of people have not time
t. read anything but short articles
such rs I'll! the newspapers otthe day r.
many of them neyer picking up a book
OF phamplet. The consequence Is
that the numbcrle.s pamphlets, cir
culars. a., which flood the land, be
come worthless RUBBISH, never meeting
the eys or engaging the attention OF
any me-. Thus the VAST amount OF time
ard money spent in their preparation
IS almost entirely wasted when II their
were embodied III newspaper
articles, the would accomplish the de-
sign by reaching the eye and ear OF the
millions who regularly read the news
papers. The fact is, that these Clrcu
lar advertisement have become SO vol
luminous that they battle the accom-
plishment of the most asSldIous book
worm. Would it not be wise IN our
N immigration bureau, the Legislature, or
whoever has charge of designating the
medium through which u state IS to
made known, to take advantage of
he opportunity offered by the press OF ,
he Sta.e, Of more eflectually reaching
he attention of the reading public.
Such an article as appeared in the
Farmer and NechrRtc, of Jan. 6tl.
will be read with more interest and do :
more good, both attracting others l. {
,ur State and satisfying those that AZ,
lere, than any amount of money spent
II distributing dry, statistical, stereo- |
yped circulars. Would it not be IA 4
rood investment to send ten thousand
of that issue abroad And
would it not be more economical as p
veil as more etfectual in desired le- L
ults, since very many more people
cad newspapers than any other class
# literature. for our Legislature to
make annual subscription for so many /
thousand copies of some good newspa c
,ers for weekly gratuiJous foreign dis )
ributiOn, with the understanding that b
n article setting forth the varies re +
ources Of North Carolina, her geo c
raphlcal, climatic, picturesque, NC,
INVITING Should the legislature not +
ave confidence in the ability Of any OF J
ur journalistic brethren Ihsn would f
not be well to appoint a COMMITTEES /
t examination of articles, with author j
y to order such articles as they would 6
pprove, printed in some newspaper, SO II
lany Thousand copies of which they /
purchase for distribution. Thus j
hight the development of important p
ACTS, ulLIefUO III the possession Oh Out n
wv, be encouraged, and our State bet *
er known abroad and more apprc- II
lated at home, because the i%ntelli- Ii
sncc is conveyed through a medium fc
lat reaches all classes and IS more tC
Universally read. Marion limp &C
ioSt. g
rg~The Lanlp-F Past strikes the nail cr
n the head. There are many issues Z
many papers in the State that would
0 more good in advertising our re
and advantages than all the
Crop Reports and ''circultrs' thai Je
I'VE been printed for the -four years te
asst We have assurances that a large o'
,lony was lost to NORTH Carolina By 10
single copy of tns Agricultural De IN
lrtment Crop Report" They were n:
to start South, when,thcy receiv 70
| to copy from Mr.. \ P~lumadore. y
he pamphlet contained a great many u
Of "short crops 'too "
ct, > 100 dry, and suca other com To
as are common every year, no III
after how favorable the weather, OF N
!e crop Result; tie intending col RI
took alarm and went to Kansas, ~
hither they have been followed by NJ
any others. DC
or