The Jackson standard. [volume] (Jackson C.H., Ohio) 1847-1888, 1881-09-15
Printers Circular.1
AS fa AIvorfiSiuU

If you have goods to sell, advertise
the fact.
Hire man with lampblack kettle
and a brush to paint your name and
number on all the railroad fences.
The cars 60 whizzing by so fast that
no one can read them, to be sure, but
perhaps the conductor will be obliging
enough to stop the train for inquisi-
tive passengers.
Remember the fences by the road
side as well. Nothing is SO attractive
to the passer-by as well-painted
sign: ''Mullington's Medical Mixture
for Mumps."
Have your cards on the hotel regis
ter, by all means. Strangers stopping
at the hotel for the nj ght generally
buy cigar before leaving town, and
they need some inspiring literary food
besides.
IF an advertising agents wants to
advertise your business in fancy
frame at the depot, pay him about
two hundred per cent. more than 1t Is
worth, and let him put it there.
When man has three-quarters of a
second in which to catch train he
invariably stops to read depot adver-
tisements, and your card might take
his eye.
Of course the street thermometer
dodge is excellent. When mans
fingers and ears are freezing, or he is
putting and ''phewing" at the heat, is
the time above all others when he
reads thermometer advertisement.
Print, in the blacket ink, a great
sprawling card on all your wrapping
paper. Ladies returning from shop
ping tour like to be walking bulletins,
and If the ink rubs ef and spoils some
Of their fnery, no matter.
Don't fail to advertise in every cir
Gus programme. It will help the cir
Gus to pay their bills, and visitors can
relieve the tedium Of the clowns
jokes by looking over your interesting
remarks about 'ten per cent. below
COST" etc.
A boy with big placard on pole
is an interesting object on the street,
and lends dignified air to your estab-
lishment. Hire couple.
Advertise on calendar. People
never look at calendar to see what
day of the month it is. They merely
glance hurriedly at it so as to be sure
that your name is spelled with or
without p, that's all.
When the breezes blow, waited by
woman, tits well to have the air redo
lent with the perfume of the carmine
ink in which your business address is
printed. This will make the market
for decent fans very brisk.
Patronizing every agent that shows
you an advertising tablet, card, direc-
tory, dictionary, or even an advertis-
ing Bible, if one is offeredat a reason
able price, shows thatsyou know
where to invest your money.
But don't think Of advertising in a
well-established, legitimate newspa-
per. Not for moment. Your ad-
vertisement would be nicely printed
and find its way into all the thrifty
households of the region, where the
farmer, the mechanic, the tradesman,
and others, live, and into the families
of the wealthy and efned-all who
have articles to buy and the money
with which to buy them; and in the
quiet Of the evening, after the news
of the day has been digested, it would
be read and pondered, and the next
day people would come down to your
store and patronize you, and keep
coming in increasing numbers, and
you might have to hire an extra clerk
or two, move into a larger block and
more favorable location and do big
ger business; but, Of course, it would
be more expensive-and bring bigger
profits.