Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1881-01-01
ROCHESTER STORE.
w. A. Ohittenden Il Co., Northwest Cor
ner Ninth and j Streets,

Hcr Ntntn anu - Streets.
On the first day of April, 1880, the
Rochester Store opened its doors for pub
lie patronage and inspection, and from the
opening until the present time the success
of this house has been unprecedented, as
its large and growing trade fully attests.
Starting on the principle of fair dealing,
and to give full value for every dollar ex-
pended the firm of w. A. Chittenden &
Co. has become the synonym for integrity
and square business practice, and is as well
known IN the country as at home. Be
lieving that the people of this city were
partial to the cash system, they deter
mined to transact their business on cash
basis, knowing from experience that by
buying for cash they would receive large
discounts from the wholesaler, and this
they would be enabled to return to their
patrons. Their store is stocked with a
general assortment of merchandise, con-
sisting of dry-goods, furnishing goods, hats
and caps, crockery and glassware, and
large and varied stock of the choicest family
groceries and provisions. The head OF the
firm, w. A. Chittenden, is well known
throughout the city and county,
having carried on general merchan-
dising business at Elk Grove, IN this
county, where for two years he did
successful and profitable business. De-
string wider scope of usefulness, and
having the capital at command, he de-
cided upon engaging in business in Sacra-
mento. He accordingly closed out his
business In Elk Grove, came TO Saeramen-
to, looked around for central location,
and was fortunate enough to secure his
- H. Of
Ninth and streets, which he named the
Rochester Store" A point worthy of
mention, and one showing his business
qualifications, is that his old patrons at
Elk Grove, learning that he had started in
Sacramento, have all come to his store,
and are today among his best customers.
Mr.. Chittenden desires all to call and in
spect his system of doing business; there
is no lowering on one article and raising on
another all pay the same price and all re-
ceive the same goods at the Cheap Corner
Rochester Store. 1t is such active,
enterprising houses as this that tend to
build up the city, gives employment to
many hands, brings the farmer and pro-
Queer to our door, buys their butter, eggs,
potatoes, cheese, chickens, turkeys, hay
and grain, paying them therefor the high.
est prices and giving them in return the
best goods at the lowest living margins.
Being ambitious to build up large trade,
Mr.. Chittenden gives his personal super
vision to each department of his business,
and is thus enabled to look carefully after
the interests of his customers as well as
his own. He does not believe in waiting
for the people to come to him and see what
he has, but he goes to them through prin-
ter's ink tells them what he has for sale ;
gives them the prices in plain figures, no
matter what other dealers may sell at.
The purchasers see his prices, see that they
are away down, they call, examine his
goods, find them the best in the market.
they buy, and thus has he built up his
business and given entire satisfaction to his
patrons.