Wheeling register. [volume] (Wheeling, W. Va.) 1878-1935, 1881-04-30

Almost half a century ago, away back
in the tbirties, while Wheeling was yet
a little town, with no railroads, no tele-
graph. no newspapers, and almost before
= nail factory or glass works was
thought Of, Mr.. George ,Mendel started
a small man uiacturing and retail .furni.
turs establishment. His capital was the
accumulated savings OF years OF hard
work, at a meagre salary, and was nee
essarily very small. In those days, in
this thinly settled section Of country,
trade was scarce, money still searcer,
and such o thing as shipping furniture
TO distant parts was unneard oil.
Beginning at the very base OF the
ladder with little money, few friends.
and already established competitors, he
had every thing to contend against: his
little all to lose, and poor prospects oil
anything to gain.
But by diut OF hard work and un-
sy,rying honesty in all his transactions
he gradually won the confidence OF the
community. Year by year his patron
are increased. First his factory was en-
iarged, then additions to his retail de-
partment were made, and so it went on
from time to-time, until to-day 1t stands
A model of completeness, the largest es-
adjustment Of the kind in our city, a
lasting monument to the founders
name, and a house that our city may
Justly pride herself upon. During all his
long business career in our midst, ex-
tending THROUGH a period OF over for
ty years, Mr.. Mendeps mode OF
conducting business was characterized
by uatiring industry, close application,
high toned integrity, rigid honesty and
entire satisfaction.
Our older citizens remember well that
his pet theory and main object was to
see that his goods fulfilled every repre-
sentation, and all his patrons LETT his
door entirely satisfied; and he lived TO
reap the full benefit OF his upright and
ever winning business principles
In 1879 Mr.. Mendel died, and the
management pas sed into the hands oil
his son, Mr.. G. Ed. Mendel.
The present management gives abund.
ant evidence OF its early training ans
has fully sustained the well earned repu'
tation and high character OF the house.
With the aid OF all the modern facili-
ties and conveniencies for conducting
business it has enlarged and extended Its
apartments, made additions and I'M
proyements in the line OF goods carried,
and keeps well up to the rapidly in
creasing patronage and demand Tor the
inner classes OF goods.
A short time since they were so unfor'
tunate as to lose by fire their complete
and extensive manufacturing depart
ment, but with their characteristic en-
terprise and determination to overcome
all obstacles, other apartments have
been rented and refitted to supply their
immediate wants until the destroyed
factory can be replaced.
The most notable feature OF their man.
ner OF conducting business is the adyer-
Using. No house in our city does such
extensive and effective advertising
They have beyond question the most
cOmmOdious apartments, the largest
stock and the most varied and complete
facilities for turning out all kinds OF
work TO be found in the city or State;
and Mr.. Mendel contends that the only
way to let people know this is to adyer
tise. He makes sure that he
has the goods first, and
then he advertises them extensively;
but always OF course judiciously, and in
this way he attributes all his success TO
his advertising.
1t must indeed afford the patriotic
Wheelingite the greatest satisfaction to
walk through their large and splendidly
arranged sales-rooms and realize that our
little city supports such an extensive
and model establishment. Even in the
East you have to go one place to buy
your furniture and another for your car
pet, but here you have the whole thing
all together, and in variety and assort-
ment large enough to please everybody.
The fact is you can get anything from
an ironing board to the most elegant
and costly parlor or chamber
suit or the finest Wilton carpet.
An important feature OF their business
is that they are prepared to fill all spec.
ial orders, and il matters not what may
be wanted they have the materials, the
workmen and the machinery ready at
hand, and samples OF their work are
sufficient evidence OF their ability TO
compete with all others. This spring
they announce an unusually large and
fine stock OF goods, and report an ex-
cellent run OF trade. These gentlemen
have sound, live ideas and principles
for conducting business successfully,
and judging the future by the past we
predict for them q continued brilliant
and prosperous career.