Custer chronicle. [volume] (Custer City, Black Hills, D.T. [S.D.]) 1880-1890, 1881-04-02

Inc puDllsner OF paper In any town
is probably better acquainted with idi-
| osyncrasies Of the various citizens in the
community lin which he is publisher
than one occupying any other position.
| If a man be of a generous, charitable, or
| egotistical turn, it will not be long be-
fore the peculiarities will show them
selves to the editor. Among the char
acteratics possessed by various individ-
uals and which all publishers will agree
III cOndemning as the most obnoxious
is the charitable inclined This class of
Of which Custer has none, of
course, are those who take the paper
advertise, etc, not beca,rs>, ..here is any
thing in it, or because they expect to
receive any benefit from advertising
their business, but, merely TO help
the poverty-struck publisher to exist.
One peculiarity Of the thing, too, is the
fact that they are always the men who are
well-fixed with this worlds gooi-, who
are SO charitable, at least in lheir own
eyes. The mechanic, tic nlHer, the
day labor-r and others NA0 nave not "a
surplus of the fifty lucfe generally take
ten papers TO the other classes one and
never for once think that they are
casting bread upon the waters and
have 4 slim show 10 ever get a return
They take the paper to find out What
hni :,,b f-in L.. Il
and t.ey adVertlze TO increase their
business, and liberal and judicous use
OF printers ink will eventually do it.
No business man ever made a merchant
prince of himself, without confessing
that printers ink went long ways to-
wards helping him to attain that posi-
ton. There are q thousand and one
ways in which a paper can do more for
the community in which it is published
than any other one institution 1t is
the best advertisement Of town and
county's 20 o-alieaditvensSs and enterprise.
Let one paper be taken in any one town
in any Of the states, and it passes
through the hands Of at least dozen
readers, probably among that doz n
there may be one who thinks Of ing
west, if that paper is literally patronized
by home advertisers, thus giving pros
porous appearance 10 the place, that
reader vii! say here is rushing town,
there seems to be improvements of
every kind in progress and ten chances
20 one that is the town that will be
benefited by his presence, and the ten
cents invested in the one paper has
brought probably several hundred dol
.ars to be invested where that paper is
published. We might go on and show
Tie various WAYS in which the paper
benefits the town, but it is not neces-
sary, every intelligent reader, who is
not effected with a preponderance Of
egotism, needs not 10 be Informed on
this subject. Another peculiarity that
is generally found in conjunction with
the other and combined in the individual
class, is the idea that, because they have
taken the paper, the editor is in duty
bound to play the sycophant to them
and echo their opinions, be they right
or wrong. But We have said enough,
and as we have no such men in Custer.
at least We hope not, our remarks are
probably useless, un.ess the CHRONICLE,
which is widely circulated in China,
should happen to fall into the hands o;
the Chinaman's Josh, who may ye con
vinced of the error of his ways.