The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1881-01-26

"A day or two since we picked up an au-
vertisipg dodge in which crude pictures for
slate drawing and advertisements of several
of our business men were mscellaneousiy
mixed We notice that several of these adj
vertisers do not favor either of their town
papers with an advertisement (where it would
do them some good, but throw away their
money on dodge " which is put into the
bands of children, and probably glanced at
bu. once (if at alD by their parents. How
lot of rough drawing books, slowed away in
the desks of children at school, will induce
adults to buy wall paper, ice cream, tomb
stones coal, lumber, &C., &C., we cannot see.
Perhaps they can. The trouble is that not
one man In hundred uses his thinking
cap" when be goes into an advertising spec
ulation. If he did, he would know that there
is no such medium to reach the people as
through an established home newspaper.
In this connection read the following from
the Neto Hduen Register-especially the clos
ing paragraph
ABOUT ADvERTrsINo.-If you have goods
to sell, advertise
Hire man with ampblack kettle and a
brush to paint your nama aud number, on all
The 6af ona r cns read ~ whzzng
sure. but perhaps the obiging conductor
would stop the train to oblige an inquisitive
passenger
Remember the fences by the roadside as
well. Nothing is so attractive to the passer-
by as well painted sign: Millngton's
medical mixture for mumps."
Have your cards in the hotel register by all
means. Strangers stopping at hotels for a
night generally buy cigar before they leave
town, and they need some inspiring literary
food besides.
Ii an advertising agent wants your business
advertised in fancy frame at the depot, pay
him about 200 per cent. more than 1T is
worth, and let him put 1t there. When
man has three quarters of second In which
to catch train, he invariably stops to read
depot advertisements, and your card might
take his eye.
OF course the street Thermometer dodge is
excellent When mans fingers and ears
are freezing or he is putting aud "phewing
at the heat, is the time above all others when
he reads an advertisement.
Print in the blacklist ink great sprawling
card on all your wrapping paper Ladies re-
turning from a shopping tour like to be walk
ing bulletins, and il the ink rubs off and
spoils some of their finery no matter They
never viii stop at your store again.
Don't fail to advertise in every circus pro-
gramme. 1t win help tie circus to pay its
bills, and visitors can relieve the tedium of
the clowns jokes by looking over your inter
estng remarks about twenty per cent. be-
low COST etc.
boy with big placard on a pole is an
interesting object on the street, and lends a
dignified air to your establishments. Hire
about two.
Advertise on calendar. People never
look at the calendar to see what day of the
month it is. They merely glance hurriedly
at it so as to be sure that your name is spelled
with or without p that's all.
When the breezes blow, waited by paper
fan in the hands of a lovely woman, It's well
to have the air redolent with the perfume of
the carmne ink in which your business adj
dress is printed This will make the market
for decent fans very good.
Patronize every agent that shows you an
advertising tablet card, directory, dictionary
or even an advertising Bible, If one il offered
at reasonable price. The man must make
living.
But don't tAink of advertising 10 we'll es-
tablshed, legitimate newspaper. Not for
moment. Your advertisement would be nice
iy printed and would find its way into all the
thrifty households Of the region, where the
farmer, the mechanic, the tradesman 10 other
lines, and into the families of the wealthy and
refined, all who have articles to buy and
money with which to buy them, aud in the
quiet of the evening after the news of the day
had been digested it would be read and pom
dered, and the next day people would come
down to your store and patronize you, and
keep coming In increasing numbers, and you
might have to hire an extra clerk o. two,
move into larger block and more favorable
location and do bigger business, but of
course it would be more expensive-and
bring greater profts.-Neo Harsn Register.