Morning appeal. [volume] (Carson City, Nev.) 1877-1906, 1881-03-22
THE PRESS


Donald made an agreement with j M.
Bennett, of the IorticO for his services
in the Senatorial campaign he should
have stuck to his agreement like man
instead of pleadingsth baby act and
sneaking out of it. The Enterprise pro-
fesses to be Mortified at the idea that a
newspaper should be run with any
other idea than to sacrifice itself for the
public good. It affects to believe that
the question of money making should
be the last thing to enter the mind of a
publisher There was time when ed
itors might write this sort of ';p.i! ;.sl>!
find credulOus people who W",..d Dv-
lieve it. Newspapers are run 10 make
money, just like grocery and hardware
stores. The Enterprise says.
1t is an unwritten law Of journalism
that the opinions of the press on al
questions affecting the common welfare
they breathe.
Now it happens that the editor Of the
Enterprise was at one time 6 strong anti
railroad and anti-bonanza man. He
wrote frequently On these subjects and
invariably took decided stand against
corporations. Since he entered the en-
ploy of these parties his views have
changed and he now holds exactly the
opposite opinions. IN short, his former
unpurchasable as air." he has disposed
of for so much cash in hand, just as /;
rots or potatoes for stipulated sum.
1t is time that the press ceased to pirate
about its "high and honorable MISSION"
and every editor who writes in this
strain laughs in his sleeve and calls it
ttaff.y for the public"
A clothing merchant brings ten
dollar advertisement to the Enterprise
business Office and in few hours a man
up stairs announces that the stock Of
goods sold by the man with the ten-dol-
lar advertisement are s'splendid in quail
ity and first-class in all respects" The
writer has not inspected these goods,
but the paper endorses them unequivo-
cally for ten dollars. Now let rival
dealer come in with a twenty-loliar
advertisement, and although his goods
are no better than the ten-doIlar mans, |
they are endorsed as "superior to any
ever brought to the city" In short, |
the opinions of the paper are quoted en-
tirely by the length Of the advertise |
ment and the amount Of cash paid for
it. The dealer who does not advertise |
at all is never mentioned. Why? Be
cause he does not pay.
Going up step higher COR lowei), we
find the editorial opinions of the paper
quoted by the same scale. The Bank of
California, the Bonanza Firm and the
V. c L. Railroad Company pay the bills
Of the paper and make good all de-
iciencies. Without this cash backing,
he paper, which is run on very costly
basis, would either be obliged to curtail
expenses or cease to exist. All Of its
editorial opinions regarding the three
mentioned are there fore
yuaged by the fact that their money
'uns the paper. If any one iinagines that
he Enterprise is run On the basis that
is opinions are COMPREHENSIVE as air."
ct him take a theatrical company to
he Comstock and attempt to get good
cting endorsed without advertising ii
he paper mentioned. 1t is a common
hing in political campaigns for q car
lidate who wants an extra fight made
or him to pay a newspaper for the ex-
IA expense incurred in making such
ght. So long as the person supported
) within the party lines and recognized
S available, the bargain is looked upon
S legitimate, and the APPEAL chal-
anges any paper On this coast to truth
ully deny this fact. It may not always |
e a matter of cash or gold in the palm,
ut in some indirect way, the man
eceIving the extra support con-
inues to throw extra patronage under F
L L