Daily Republican., 1881-04-22
FRIDAY, APRIL -. 1881.
How and wnere to Advertise.

riously get the most custom, and make
the most money; there are many mum
drum merchants, halt asleep VINO 90
not take the hint aud wake mp to realize
that they are behind the times and tha'
the best custom -oes 10 those VINO ell
deayor to make known 10 the people
what they have for sale. There lSa CLASS
of people who only advertise OCCASION
ally, but that class fails 10 draw custom
bec,rISe real live ruterpri>inG custom Is
already secured by those who advertise
steadily and juiiciOU>ly all the time
RIGHT straight along. Another class al
yertise o.ca>ionaily, and in order to get
a rush sometimes 90 to extremes anu
are not able to fulfil their promises
either in the quantity, quality or prlce
of the goodS advertised. This is an art
full dodge that don't wear well. People |
who think and act from principle will
not be deceived more than once. This
plan may do very well for travelling
circus or some aiyeuturer going through
the country for the first time and that
never intend to return again. Hut even
old veteran circus men like Barnum are
too wide awake t. indulge in such ad-
vertising. The people 90 from far and
near to see Baruum> and ForepauSh
circuseS, because they have confidence
in the men and believe they will see
what is advertised TO be seen. The
system of stretching" in advertising
is not honest and the people soon find II
out, "Honrstv is the best policy III
advertising, a> much 50 as in any other
branch of business. \ third class IN
c}udeS those who steadily Shun the
newspapers and advertise by dodgers,
posters, bills, cards, painting on fences,
stone walls, rocks, trees and such places.
This is neutrality-suspicious. plan which
does not pay. \ great many people
never stop to read these advertisements
They generally notice them if they see
them at all AT timc when they are very
busy or in great hurry. The
"dodger" circular or card is thrust into
the hanl or into the market basket just
when there is no time 10 read them, and
the probabilities are that if they are not
thrown into the first gutter, they con
tribute to make the next fire.
There is no betteradvertiSing medium
than the newspapers, if it he Il news
paper that has a good circulation and Is
read by the people, No SpoSnodic ad-
vertiSiug even in a good newspaper will
answer the purpose ar well as steady
card, going into Il family circle every
day of the week. The sight OF the card
becomes familiar 10 every member OF
the family The names Of such adyer-
tisers become household words,
No person can live long in Whining
ton without becoming lamilIarized
with the name, ol Krnnard, Russell,
Worrcl, Spencer, Crosby Il Hill.
Adams x Bro, John II. Moore, the
Boston Clothin- House, The Whining
ton Clothing House, Belt, Rudolph, J.
T. MuIlin X Son and scores Of others
whom We might name al, successful
merchants, and All steady advertising
parties in good newspapers Their" are
Others who get along in business slow
ly and possibly surely without steady,
regular advertising, hut it is because
they do not want 10 succeed rapidly,
and who have probably large persona
following Of friends and relatives.
If there are any who have not adver'
tscd for the spring trade, now is th'
time to begin. The season i, late an,
the spring trade is inst fairly opening
Everybody will be ont looking for new
clothing and nrrra,arir, Of all kinds
and the bu>inr,, man who has the larg-
est acquaintance and offer, the best in
ducemrnt>, will receive the first call
and do the largest trade,
Another paragraph on his subject
and then we will drnpit. The mrauiu!
of tht, paragraph is perhaps anticipa
It'd by our readers. The substance Off
is that while the newspaper is the hcs
advertising medium through which It
invite the attention of those who are Dc
sired for customers, the particular news
paper having thr largest circulation
and is the most read by the people i
the newspaper which should be choSel
We hope we will not be accused fo
lacking in modcSty when we say tha
the WILMlNGrUN DAILY REPUBLICA
fills that bill, with II circulation in Wi
mington equal to that of all the Otht
dailicS in the city combined. If this
disputed We invite investigation an
every facility will he offered to arrivei
conclusion which We are contidel
will substantiaie the claims OF the III
PUBLlCAE.
OF COURSE the expense of putin
through the Eleven Ward bill and gi'
ing the Democratic government of Wi
mington ten months longer lease {
office then til" term for which they wer
elected is counted in the S997.5O whiC
Council paid last night, though it is n
made to appear so. When the commi
tee went to Dover it was very easy
help along the Eleven Ward b
and it was very easy to p;