The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1881-08-17

of one set Of the books ($5 96l, an additions
81 as the proportiunate cost Of The plates fo
each set Of Is volumes. A further item mus
also be added to cover expenses of office
handling, shipbihg, etc, which expefienc,
leads us to estimate below 90 cents per set
but as we must do at least a safe business, ",
will add, instead, for this item another 81
making the total cost of manufacture ant
handling the is octave volumes of the Library
of Universal knowledge $780,
Thus you see that If we sell copy Of thi
great Encyclopaedia even at the net price o.
$40, we still have net profit of over 50. A,
we have already sold about 10, 900 sets in ad
vance of completion, we think it very safe tc
estimate (and we have heard Of neither friend
nor enemy who makes an estimate lower) that
we shall sell, as fast as we can manufacture
them. at least 100, 900 sets, and allowing oui
! figures above given to be correct, we have the
comfortable sum of $780, 900 to cover contin.
geticies, and dividends to our stockholders.
As some OF our friends may question wheth-
er our estimates above given are perfectly
safe, and as we have heard of some instances
where the accuracy offgures previously giver
BY us has been disputed BY our en6fhies we
win say that the cost Of the paper is pat at s
cents per pound, the cost of press work al
$3.50 per thousand impressions, and the cost
of binding at 10y cents per volume.
THE PRACTICAL POINT:
We now come to the practical point in
/ which you are interested--how you may get
the books you want at the lowest possible
cost.
1t evident that 1t can only be done by
your doing away,so far az you are concerned,
with our immense expenditure for advertis-
ing, and with the commissions which we or
you are compelled to pay the middlemen, II
you buy through the middlemen.
Another extremely important point In en-
abling US to afford the lowest possible price
Is that we receive quick returns for the in
vestments we have made.
You really see that we have invested about
$50, 200, cash, before we are able to offer you
a complete set of the Library of Universal
knowledge at any price. We must sell a
great many thousand sets before we can even
get back the money which we have invested
TO say nothing of the reward which we must
have, IN some measure, for our labor and the
capital of the stockholders involved.
A large portion of the public still persist In
getting their supplies of books through the
middlemen (who must be paid for their ser
yices) instead of from us direct; and as
large expenditure for advertising will also
continue to be necessary, IN finding out new
customers, we must continue to hold to our
present retail prices, ii order that we may be
able to pay these enormous expenses for ad-
yertsing and commissions to middlemen
8 But because we are thus compelled to tax
book buyers generally with these heavy ex-
penses there is no occasion why we should
continue this heavy tax upon you Individually
II you Choose to unite with US in avoiding it.
OUR PROPOSITION TO You.
We therefore make you this proposition
If you will send your order for the Library of
Universal Knowledge (either for yourself or
for any number Of friends and acquaintances),
e s4 rss ay 81 ssss the SANE Or before
cept such orders at discount of one THIRD
from 0ur published list prices, making net
prices to you as follows -
LIBRARY or UNIvERs AL KNOWLEDGE.
| For the IS vols, In cloth not. Sf000
In hall Russia, sprinkled edges l.efs 1888
In half kussiG, gilt top, 1000
In full library sheep, marbed edges 1886
Orders sent to us under this offer will be
accepted and filled by us under the following
terms aud conditions -
CONDITIONS.
1st--We do not in this case, as has COM
monty been our custom, require that remit
| tances shall accompany the orders. Pay
ments may be made at any time that may suit
| the convenience of the purchaser, on or be-
fore the delivery of the books to him. and not
| later than January l, 1882. a a
2d--But in making deliveries of the books
we shall give precedence to orders which are
accompanied by remittance In full payment,
shipping first those for which payment is first
| received.
8d-After filling all orders which have been
fully paid for at time of order, we shall in
shipping give precedence to orders which are
accompanied by a payment of 10 per cent or
more on account of said order, the balance
then to be paid on or before delivery Of the
books.
4th--Thercafter shipments win be made TO
those who have sent no payment with the
order, precedence being given to those whose
orders are first received by us, payment OF
course being required on or before delivery OF
the goods
5th--We shall rot consider orders unacconn-
panied by any remittance as binding upon the
person making 1t, IL from any cause he is I'M
able to take the books, or shall not then de-
sire to do SO but in case payment Is not
made promptly when such person is notified
that his books are ready for delivery, he will
first forfeit his position on our delivery list,
his name being transferred to the end, and In
case payment Is not made promptly when his
name is again reached and he is fibtifed, be
will then forfeit the privilege Of purchasing
at less than our full list prices, and no order
will thereafter be accepted from him under
any similar special offer which we may in the
future make on other Of our publications, Nh
less the same is accompanied by payment
ABOUT OUR OTHER PUBLICATIONS.
AS the present stock of our miscelaheou
publications is now comparatively limited
and as our entire manufacturing resources
will iu all probability be for months to cam'
taxed to the utmost by the manufacture o
the Library of Universal knowledge alone
. we cannot undertake to make an offer similal
, to tie above upon the books covered by oul
miscellaneous list, except to the extent Of ou
stock in hand. Until our supply is exhaust
cd we will accept in connection with an or
! der for tbs Cyclop@dia, under the above
7 offer. orders for any Of our miscellaneous
books at the same rate Of discount tone-third
from our list prices; but id all cases We shal
require that orders for miscellaneous book
under these terms shall be accompanied By
} the cash, as these books can be delivered a.
once, and cash orders will certainly soon ex
haust our supply.
Any remittance received for miscellaneous
, books, the supply Of which may have by that
i time been exhausted, will either be returned
promptly, or the ahnbnnt win be applied
toward the payment for the Library OF Uni
, versal knowledge, as may be directed.
r VERY IMPORTANT.
In connection with tue special terms eiver