Louisiana capitolian. (Baton Rouge, La.) 1879-1881, 1881-10-20
NO. 10.



fyou hsve goods tosell advertise ~ i
facts.
Hire man with : lampblack kettle
and brush to paint your nams m
number on oil the railroad fences. The
cars 80 whizsiug BY - fast that no ono
can read Thorn to BE- sure. but perhaps
tho conductor will BE- obliging enough
to stop tho tram for inquisitivs psssen-
gers.
Remember the fences BY tho roadside
~ well. Nothing il 80 attractive to
1.-The passer-by y . wsll-painted sign:
4'Mullingtons Medical Mixture for
Mumps."
Have your cards on the hotel register,
BY oil means. Strangera stopping at
tho hotel for the night geuerally buy q
cigar before leaving town, and they
need some inspiring literary food boz
sides.
II an advertising agent wants to i'd
vertise your business in 4 fancy franc
ct the depot, pay him about two hum
dred per cent. moro than it 10 worth,
and let him put it thore. When = man
has three quarters Of second in which
to catch train he invariably stops to
read depot advertisements, and your
card might take his eye.
OF course the street THERMOMETERS
dodge is excellent. When mans FIN
gers and ears are freezing, or he is puff
ing at the heat, is the time above all
others when he reads athermometer ad-
| vertisement.
\ Print, in the blacklist ink, great
sprawling card on all your wrapping
paper. Ladies returning from shop
ping tour like to be walking bulletins,
and if the ink rubs off and spoils some
Of their finery, no matter.
Don't fail to advertise in every circus
programme. It will help the circus to
pay their bills, and yisitorvan relieve
the tedium Of the clowns Jokes by look
ing over your interesting remarks about
''ten per cent. below coat" etc.
A boy with big placard on pole is
. an interesting object on the streets, and
lends dignided air to your establish
ment. Hire couple.
Advertise on q calendar. People nev-
or look at acalendar to see what day Of
the month it is. They merely glance
hnrriedly at it so as to be sure that your
: name is spelled with or without ssp,'
) that's all.
When the breezes blow, waited by a
. paper fan in the hands OF a pretty wo-
mar, tits we'll to have tho air redolent
J with the perfume Of the carmine ink in
! which your business address is printed.
This will make the market for decent
fans brisk.
Patronize every agent that shows you
on advertising tablet, card, directory,
, dictionary, or even an advertising bible
If one is offered at a reasonable price
y shows that you know where to invest
your money.
But don't think Of advertising in 9
9 well-established, legitimate newspaper
Not for moment. Your advertisement
I" would be nicely printed and would find
: its way into all the thrifty households O
o the region, where the farmer, the me
+ chanic, the tradesman, and others, live
), and into the families Of the wealthy ant
q refned--all who have the articles to bn,
U and the money with which to buy them
l. and in the quiet Of the evening, after til,
y news Of the day has been digested, i
would be read aud pondcred, and til,
., next day people would come down t,
u your store and patronize you, and keel
l. coming in increasing numbers, and 20,
. might have to hire an extra clerk or two
i move into larger block and more ia
L yorable location and do q bigger bust
s. ness; but, of course, it would be NOR
10 expensive--and brings bigger profits.
-----s- s--~---
II A Grab Game.