Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1881-08-05
The Same Here.

li>tittIu;'~ ana HAN 81" - va IN Ni'i''
! known in ure.,ln.-I".Tti'i N'''n'!'rt'.
Every publisher OF newspaper,
especially outside Of the cities,
should feel clad that the !Nfanddri
has the Independence 10 express its
frank opinion OF a custom which
each wear becomes more onerous
Nobody denies the cain that schools,
and all other pnb}ic enterprises,
should be encouraged, but why
newspaper men should be the only
class who are expected to give this
" encouragement" for nothing, IS
supported by no sound reason. The
contractor who builds schools-houses
and academies is not expected to
work for nothing oil sacrifice any i.art
OF Il fair compensation for his labor,
simply because it may indirectly
/ benefit his or somebody else's
children. The teacher or professor
is Lot urged to give, in whole or
part, his services to the cause Of
education. School books and school
furniture are not supplied by phi
lanthopic individuals WHO manage
some other business, meantime, to
make living. The man who daubs
the " 'Cademy" fiery red expects
his pay, the te2mster who hauls fuel
presents his bill, and even the
liquid-slate man holds out his palm
before the coating is fairly dry on
the wall. All these are charges
which are acknowledged to. be
legitimate expenses, but when it
comes to advertising, without which
in some form it is impossible for the
institution to arrive at anything like
the dignity of self supporting in
stitution, it must be secured by q
deliberate, systematic effort, to
sponge upon class in the community
who are VIGOROUSLY as liberal as
they are impecunious.
The STANDARD is right. These in
situations do know the value of adj
vertising and how to obtain public
recognition without cost. A year or
more ago the Head Master of a Port
land " Academy" called at this Office
to complain that no attention had
been paid to the circular of his in.
stitution. which had been mailed to
all the newspapers. The writer
gave in brief his reasons for the
omission, outlined above, when 10!
the pedagosue's tail-feathers arose in
high dudgeon because publisher
should dare decline to puff VERT
able " Yorkshire School" as a matter
Of duty! What there is in the av-
ocation OF teaching which develops
in some natures the overbearing
disposition and arrogance of
Squeers we know not, but some
cause certainly exists; and it has
been a matter of regret ever since
that memorable visit that the STAND.
ARD omitted at the time to prospect
that lead of human nature for the
express purpose of discovering all it's
sinuosities.
The means possessed by the news
paper of constant aad intimate COM
munication with the public, is its
stock in trade. just as much as are
the wares on the shelves of the sales
man, or as is the skill of the artisan
or the special training of the teach
er. If it is desirable aid to bust
ness, it should bear price cores
ponding precisely with the benefit
derived. Superficial persons may
reason: The opening of Dotheboy
"Hall is q matter of public inter
est, therefore duty to patrons of the
journal requires that it be an.
nounced without charge, as merely a
matter Of ne,cs. tits to have a pro-
lessor of much learning for princi.
pal; that fact is of still more impor-
lance Especially to the profsssor)
and should be reiterated, pro bono
publico. The terms are low, com.
pared with the extraordinary facili.
ties OF the institution for imparting
the rudiments of a thorough educa-
ton; this is SO important, that a
leading article should be prepared
to impress the fact upon an nnap.
preciative people. -. -a--4i
l And SO it goes. If merchant re.
celves new supply of goods, or
sells some article cheaper than his
neighbor, it is o kind of "news''
which interests some readers more
than the condition of the President.
still if it brings no profit to the
printer, he is precisely in the condi-
ton OF the merchant who gives away
his wares and ends in bankruptcy.
Oh, that the conductors of strug-
Cling country" newspapers would
manifest little more independence!
That they would count the cost of
efforts made to court popular favor,
and see how meagre is the showing
on the profit side of the balance
sheet! 1t would indeed open their
eyes to the suicidal policy which