Daily Republican., 1881-12-14
wEDNESDAY,DECEMBEK II, ,ssl
Advertising Rat es.

tice at the head of our editorial column.
we have made slight advance in the
prices charged for transient advertise.
ments. The prices charged heretofore
have been six cents line for the first
insertion and three cents a line for ev.
cry subsequent insertion. We continue
to charge six cents line for the first,
but have raised the charge for every
subsequent insertion to five cents line.
This advance in rates is not large 1t is
true, but it is an advance nevertheless
and one which the large circulation OF
the REPUBLICAN warrants, aud when
that is taken into consideration the
REPUBLICAN will still be at least
much the cheapest advertising medi.
um in the city. We have repeatedly
made the assertion that the circulation
of the REPUBLICAN is double that Of
any other paper published in the city.
and the circulation in the city we are
confident is nearly as great as that OF
all the other dailies combined, and in
order to prove that what we say is true,
we have frequently invited business
men, either individually or by com
mittees, to visit our press rooms and sat
isfy themselves that what we say is no
idle boast. AS nobody has ever accept
eli the offer, we take it for granted
that what we claim is not disputed II
requires but a little computation to
convince an advertiser that it would
be cheaper to give even twelve cents
line for the first insertion of an aiver
tisement in the REPUBLICAN,, with a
circulation of six thousand daily, than
in a paper with much less than one
third that circulation
Advertisements are beneficial TO
business men in proportion to the num-
ber of people reached by the advertise
ments. Taking this to be true it is not
hard to convince by the rule of proper.
tion that if an advertisement is worth
six cents a line for the first insertion in
a paper with two thousand circulation,
in one with six thousand, it would be
three times six, which is eighteen cents
a line. The REPUBLICAN does rot
propose to increase its rates to the lat
ter figures, but will keep to the old
price of six cents, and it has only aG-
vanced two cents line on every insel =
ton after the first. We have made
this advance without consultation with
any other publishers in the city. We
are compelled to do this for our owl
protection. Merchants and business
men knowing that the REPUBLICAN is
the best advertising medium, owing to
its immense circulation, have mOnopo
lized so much Of our reading space that
readers of the REPUBLICAN who de.
pend upon it for the local and general
news of the day, complain that so much
space is taken up by advertisers and
important local news is crowded over
until next day, or perhaps crowded out
entirely.
While we have made this slight ad-
vance on transient advertisements, we
have also concluded to make little
advance on permanent rates, which
will be fully explained upon applica
tion at +hs office, We would have no
trouble whatever in filing the RErUB.
LICAN with advertisements at the usual
rates charged in the past, but If We do
that our readers would become dlssaS-
isfed and the circulation of the paper
would begin to wane. An equilibrium
has to be preserved between reading
matter and advertisements, aud this
we are trying to do by giving all The
local news, the most important general
news and by making a Slight advance
in advertising rates. We hope our pa.
irons, both readers and advertisers
will be satisfied.