The Newberry herald. [volume] (Newberry, S.C.) 1865-1884, 1881-09-21
Miscellaueous.
@
As TO ADVERTISING.

kettle and brush to paint your
name and number on all the rail-
road fences. The cars 90 whlzzing
by so fast that no one can read
them, to be sure, but perhaps the
conductor will be obliging enough
to stop the train for inquisitive
passengers.
Remember the fences by the
roadside as well. Nothing is so
attractive to the passer-by as a
well-painted sign: AIullington's
Medical Mixture for Mumps.'
Have your cards on the hotel
register by all means. Strangers
stopping at the hotel for the night
generally buy cigar before leaving
town, and they need some inspiring
literary food besides.
If an advertising agent wants to
advertise your business IN fancy
frame at the depot, pay him about
two hundred per cent. more than it
is worth, and let him put it there.
When q man has three quarters OF
a second in which to catch train
he invariably stops to read depot
advertisements, and your card
might take his eye.
Of course the street thermometer
dodge is excellent. When a man s
fingers and ears are freezing, or he
is putting and 'phewing at the
heat, is the time above all others
when he reads o thermometer ad-
vertisement.
Print, in the blackest ink, a
great sprawling caro- on all your
wrapping paper. Ladies returning
from q shopping tour like to be
walking bulletins, and if the ink
rubs off and spoils some of their
inery, no matter.
Don't fail to advertise in every
circus programme. It will help the
circus to pay their bill, and visi'
tors can relieve the tedium of the
clowns jokes by looking over your
interesting remarks about ten per
cent. below cost etc.
A boy with big placard on a
pole is an interesting object on the
street, and lends a digni6ed air to
your establishment. Hire q couple.
Advertise on a calendar. Peo-
pie never look at q calendar to see
what day Of the month it is. They
merely glance hurriedly at it so as
to be sure that your name is spell
ed with or without a p, that's
all.
When the breezes blow, waited
by paper fan in the hands Of a
lovely woman, tbs well to have the
air redolent with the perfume of
the carmine ink in which your busi-
ness address is printed. This will
make the market for decent fans
very brisk.
Patronizing every agent that
shows you an advertising tablet,
card, directory, dictionary, OF even
an advertising Bible, if one is
offered at a reasonable price, shows
that you know where to invest
your money.
But don't think Of advertising in
a wen-established, legitimate news
paper. Not for a moment. Your
advertisement would be nicely
printed and would find it's way into
ali the thrifty households Of the
region, where the farmer, the me.
chanic, the tradesman, and others,
live, and into the families of the
wealthy and refned-all who have
articles to buy and the money with
which to buy them; and in the
quiet of the evening after the news
of the day has been digested, it
would be read and pondered, and
the next day people would come
down to your store and patronlze
you, and keep coming in increasing
numbers, and you might have to
hire an extra clerk or two, move in
to a larger block and more fa7ora-
bic location and do q bigger busi-
ness; but, of course, it would be
more expensive-and bring bigger