The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1881-10-01
Local News and Personal Mention.
Correspondence.
State News.
E.lsI-,1ol

Q A Story.
IL a Young Folks Department
) Miscellaneous Literature
] and the ct cRteras; to which add lump OF su
) gar, spoonful of vinegar and little mustard
i | fguratively. of course.
] think the people are growing away from
those papers that represent only the individu
or stick to political party at all times and undel
' all circumstances. I think yonr paper should b.
Of yours
ways to stand by the good men and the best
measures If you are not in sympathy and accord
with the brains and morals of your neighborhood.
country. Our outposts are measured not so
much by their ability as for fairness moderation.
truthfulness and decency. Let them be open
and independent, aot vehicle to convey per
| opinions and all good thoughts respectful
hearing Advocate the educating of all the
people all the time, and hanging one occasionally
Now and then n near r every community mint pro
specimen Of the doctrine of total depravity-who,
bike Artemus Wards wax fggers, should
be converted into "a great moral show.
lately read somewhere that brilliant writing
is not journalism but that the editorial demand
of to day is distinction sagacity applications :
and is it not so
it will be noticed that / do not attach the
greatest importance to editorials. Write them.
of course if you have anything to say mot always
the easel but leave the great national questions
to the metropolitan thnnderers, who make public
opinion generally speaking, zoe do not. we.
,, the mouth of Red river; ask why twenty-five
cents won't give child a years schooling or,
consider the present assessment law as an au1.
| iliary to perjury In other words, iet your
| editorials be local.
| A good deal has been said about printing
nonparei paper in a small plea town. But few
of us are ing this. and the risk we run is not
| great. Be sure rather, the paper is not a small
| plea ono 1t is probable your town ranks about
bourgeois; few are below long primer. There
fare a great many more small plea publishers than
parishes in Louisiana, let me Judge,
! beg that you will no longer sit down in your
Office and growl about g lack of appreciation
Bestride aCreoe pony and take jaunt, l advise
| 1t lis for your good-it il for the good OF your
paper Go ont to your people, and gather up
| those local trlfes that make the aggregate
| Your patrons like to see you at their homes; for
| the most part they are pleased to have chiel
| among EN- takin' notes, and let me whisper it
every now and tn yon viii meet up with
one who would be gratihed if he his name
! in print. Crafty him.
| This leads me to remark that nearly all coun
| try pu publishers need partner, and half the
| firm ought to be printer | hay.' known
paper to staive man, when two could make
money out of it. In conducting he journal in
all its drtas, the most of the cardinal virtues.
| the Christian graees, irstclass business qualif
cat ons and great deal Of mechanical skill, are
In constant demand It is difficult to find CON
centration of all the above In one individual;
and if yon are alone. yon sometimes feel lat any
Publisher, printer, book keeper. collector, the
street picking up items and business and never
away from tue office when any one calls Aside
from all this, may be your boy don't feel very
well to day. and SO you sweep out the room IF
that is one Of the habits bring bucket of
water, provided you, use water) and kick Job
press. IT'S real handy, sometimes, to have
partner.
In myjudgment, we are inclined to fix the sub.
scription price too low. and advertising rates too
high. do not think you can make more than
so cents net profit on - subscription. 1t takes
you all the year to earn It, and it Is just possible
you have it not even tn D. A the end of the
month you make bill for one of your smallest
advertisements, say at SIS per annnm yoa step
that together and think a moment. As With
emphasis you scratch off his name, 1t is well to
throw anathema dire at the man who took
your paper all last year and paid you In fair
promises only; but when good advertiser with.
draws, the day of dole has come. l cannot think
of the Louisiana country paper that has made
any money to speak of on subscriptions, but do
know one that has realized thousands of dollars
ON advertisements
But many business men have lost money by
advertising and many will continue to lose--for
two good reasons: they do not know how to
advertise, and they are not honest. If your NOR
chant customer lies to the public through your
columns, be not only throws his dollars away
but does you grievous harm. Try to impress
upon him the necessity of candidly saying lust
what he can do and agtU do, and doing IL when
the public calls for a fulfllment. / care not how
obscure the sheet may be- an honest advertise
ment in it is profitable investment and this
fact can be easily demonstrated by any publisher.
But the poorest place in the world to tell lie is
In an advertisement. | admit that the little
,, stock of truth the world has on hand should be
given ont spariDgly, but | regard this one of
the places where it will do the most good.
The ready print and the stereotype reading
matter plates are used by quite large number.
ing into your paper and as for the selections,
you esnnot do better. If your circulation is
below 1000 aud some of us have not quite that
many bona tide subscribers df I may be permit
ted to speak confidentially) and advertising is
not crowding it will pay you and pay your read
ers. Far better it is than those worse than dead
bone adverfIsements OF people who send you
I $50 piano for 300 in advertising and 1925 in
cash. 1t ls painful to see journal slowly going
Understanding amidst the waves of adversely
with four OF five columns of eleetroayped
Northern advertisements of the clan tram kind
hung to 1t as sinkar
Issue your paper promptly. Have it the
hands of every subscriber on publication day. Ii
1t is possible Do not keep 1T back for .he best
article in tho land Your honest friend ID the
country, who rides for miles to his rostdfics
especially for his familiar sheet will not READ lily
forgive YOU if you disappoint him. An apology
| next week he looks upon as a poor Substitution
a copy et this week issue
We should conduct orr business on BUSINESS
principles strictly, and az reward for so doing
the State, the parish, and officials gsneralGy
ought not to throw away an opportunity III
strengthen our hands or weight pockets.
God bieHs us all, o. F. WOODCOCKa
Mr.. HEams moved thai the Secretary be IA.
th"rized to have the proceedings Of This sess(,p
Published in supplement and pamphlet form Las
heretofore. Adopted.
The following resolution offered by Mr. Nv
ANS, adopted
Re$olred. That ali regular contributors 1.-The
press OF this sState.npt eligible to members IN Of
TINS ASsoclafiofs may become honorary NJ r. FRS
upon a2PplieatioA through the SOC Iary.
OF the Association, but shall have no vot
Z Mr.. iona G. White Historian of the
ton, announced that having accidey htel 1T
his report at home. he would submit it edGeu,r
The chairman Of the Executive m, BFdee
informed the members that the manabn It Of
the New Orleans Pacific Railroad exte.h hem
an invitation TO make an excursion xOr.
leans today strain and return at CT 'tft Nnce
Major Burke. behalf of the Nhe,f Aiean.
Democrat cordially invited the Ass1dy ION to
dine at Moreaus Restaurant. New Oh. M this
evening, at O'Clock Of
On motion these coutesiea were,, anasod and
D snhto iaeu' - tho eouu.o.., IT., meet
TABLE OF ADVERTISE. ri
ion for sdop III ahS b. i6 bs sse.la
newspapers, in thyH keptina
r5 ad n,srti. Ems fromI ,< rs:
ss4es s'''sq"s1' a s'ns - loperty > -.
] inebs ,.:.:s ~ onaldy, &
inches -. togethas
inches. .... u improveHaa !
% inches =, ' streets,
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