Sacramento daily record-union. [volume] (Sacramento [Calif.]) 1875-1891, 1881-01-01
w. +. PETERSON,
W haIesale and Retail Manufacturing Con.

1ettiOner. go - street.
Among the brilliant and indisputable
evidences of the peculiar business advan-
tages of Sacramento as trade center, the
Golden State Candy Factory, conducted
by W. f. Peterson, is one of the most
marked. From the beginning, availing
of Saeramento's special advantages, he
has pushed his business steadily ahead,
and it has grown with phenomenal rapid
ity. We know of but few parallels TO his
business advance, and can point to no
stronger testimony in favor OF the claims
made for the Sacramento market. Mr..
Peterson's trade extends east into Colorado,
northerly to Idaho, Montana and Wash
ington Territory; south to Mexico, and
southeasterly into Arizona and New Mex
leo, occupying also the territory between
these points and Sacramento. 1t has this
broad area because he can mana
facture here at less cost than
can be done elsewhere on the
coast, can ship at less cost,
can conduet his business on a less fixed
capital, can ship more speedily, fill orders
more rapidly. and because these goods made
and packed in this dry climate, are better
adapted for all other climates. But the
primary reason for his success IS that ne
makes as good and even better CONNECTION
cry than is made at the oldest Eastern and
French factories. This is bold claim,
but whoever will stop into his place and
put the imported French and Eastern
goods side by side with those he makes,
viii be convinced. He has the most skilled
workmen procurable, has all the new and
improved machinery, has agents resident
at the East to buy for him, imports foreign
goods direct, has lighter expenses than any
San Francisco house, saves TO his north and
east customers broad margin of freight as
between San Francisco and Sacramento,
and two days of time. His stock is com
plete and no stronger word need be en-
ployed. It embraces all the staple lines of
goods, all classesof approved French goods,
all styles of fancy Eastern goods, all latest
ornamental goods, all the most recent East
ern and foreign novelties. His stock
in " Holiday goods ia simply superb.
Mr.. Peterson has three full floors. The
first is 20 by 100 feet, and on the old grade
line. 1t is the wholesale store room, with
its sample cases; the second is also 20 by
100 and here is the factory proper, with a
special apartment for the designers, fancy
work ARTISTS. Above is the restaurant and
salesrooms, 20 by 100 also, and back of
them are the kitchens and bakery. 1t is
a large establishment, complete in all its
appointments, and indicative in every part
of business activity. We have only SPOKEN
in generalities of Mr.. Peterson's very large
business. MIR. Peterson makes only
pure candies He abhors adult r.
ton, and says he knows that his
success is in large part due to tie
fact that his customers know his products
to be pure and not deleterious to health,
as are the cheap and miserable limitations
of confectionery. We might go on and
explain how he buys for cash, and thus
saves brokerage, how he avoids the use of
travelling agents, and trusts wholly
to his goods and the marked ad-
vantages to speak for him; how he
ships without charge for dray or pack
ing, etc. But we cannot dimiss this review
of his business without quoting his testi-
mony for Sacramento. He says he has found
it's trade advantages to be no myths, that
the people more and more realize and ac-
knowledge them, and that they daily be-
come greater. His business for 1880 has
largely extended in area, particularly south
erly, and the Arizona trade has opened up
so well as to convince any one that it is to
be secured, in large part, if a proper effort
is made. AS to his own intentions, he pro
poses to show the gentlemen in trade there,
as elsewhere, that he, in common with other
Sacramento manufacturers, can and does
sell goods at such figures as makes it to
their interest to buy here all the time, and
the reasons for this are so patent that he
has no doubt whatever of the result in any
section where the people are brought to a
full comprehension of them. Incidental
to this review it should be stated that MIR.
Peterson is one of the leading caterers of
the State, and conducts one of the finest
restaurants and bakeries in California.