Daily Republican., 1881-08-25
THURSDAY. AUGUST rs. Is.I.
Fall Business and erIIsing.

With the passing away OF Angus,
and the ushering in of September, W,
can safely and consistently say that the
summer is past, though there may be a
few hot days in September and even as
late as in October. September is usu-
ally considered one of the fall months
the time when trade is expected to
begin to boom, when the heat and
drought of summer have passed away,
and when the temporary seaside and
mountain dwellers will commence to
emigrate homeward. With the adv nj
of September will follow the fall re-op-
ening of stores and a general revival of
trade. To give the stores good send
off it will be necessary for our mer-
chants to use printers ink again,
and to advertise in such papers as the
REPUBLICAN, it being one that reaches
the people to let them know what goods
are on hand, what now fashions, what
new cassimeres, he " dress goods and
in fact everything new that has been
produced for the fall traue. In the adj
vertising line the REPUBLICAN with
It's tremendous circulation, about equal |
in this city to that of all the otlle, daily |
papers combined, expects as in the past |
to do its advertising patrons, as well as
Its owners good service. Alter all, the
local newspaper, one thai is taken b.,
the masses and read at the family fire
side every day, is the best medium
Through which to reach tha people, and ,
one that will pay fifty per cent better {
in solid results than any other. An ad- ,
vertisement in the REPUBLICAN for a
week, appears in 900 copies and it f
is putting it very low to say that each S
paper is read by three persons, but even t
this low estimate runs the number of +
the readers of the REPUBLICAN up over b
100, 900 week. Without intending to S
be offensive or to speak diSparagiugly
OF other newspapers in our city, we will =,
venture to say that none others can a
make such a good solid truthful show
ing to encourage its advertisers.
Having spoken n word for the RE b
PUBLICAN. We would venture a word Il
additional for the benefit of advertisers il
and some merchants who do not adver- a
Use. Some use very little judgment in il
Advertising. So long as they have one fl
advertisement in some paper and are al
paying for it, they think it is Sufficient III
Ind trust to luck for the consequences tu
They shut their eyes, discharge their pI
yuns in the air and wait for the conse- 10
luences-or in other words wait for the st
game to drop. Such merchants 90 gun III
hing for duck and got crow. Adver- p'
Using requires as much good Judgment II
IS any other part of merchants bust, II
less, and judicious advertising always CT
pays. There are some business men
who never advertise and they are al
ways complaining of hard times and
lbOut tho sparseness of their trade.
They treat advertising as improvident -
'htftess persons do roofs of houses ."
When the sun shines they do not need ~
and when it rains they can a.
rot patch them even if they wanted to ;,
10 so. When trade is fair they zee no
,eed of advertising, and when trade is
lull they say they cannot afford to ad-
'ertise. 1t is always best to repair
eaky roof when dry and it is also al
ways best to advertise in all seasons, &c
Judicious advertising pays better than
my other commercial investment CO