The Democratic press. [volume] (Ravenna, O. [Ohio]) 1868-1901, 1881-12-01
THE SCIENCE OF ADVERTIslNG.
some Advice frOm One Who X NO w .
Just How II should be Done.
New Haven (Conn.J Register.

New Haven tConn.) Register.
II you have goods to sell, advertise
the fact.
Hire man with lampblack kettle
and brush to paint your name and
number on all the railroad fences. The
cars go whiZzing by so fast that no one
the conductor will be obliging enough
to stop the train for inquisitive passen
gers.
Remember the fences by the road
side as well. Nothing is so attractive
to the passer by as well painted sign
" "Mullip4ton's Medical Mixture for
Mumps."
Have your cards on the hotel regis
ter, by all means. Strangers stopping
at the hotel over night generally buy
cigar before leaving town, and they
need some inspiring literary reading
besides.
Ifan agent wants to advertise your
business in fancy frame at the depot,
paw him about 2OO per cent. more than
it is worth, and let HIM put it there.
When a man has three-quarters Of
second in which to catch the train. he
invariably stops to read depot adver-
tisements, and your card might take
his eye.
or course the street thermometer
dodge is excellent. When q mans
fingers and ears are freezing, or he is
putting and "phewing" at the heat Is
The time above all others when he
reads thermometer advertisement.
Print, in the blackest ink. great
sprawling card on all your wrapping
paper. Ladies returning from n shop
ping expedition like to be walking
bulletins, and if the ink rubs off and
spoils some Of their finery, no matter.
Don't fail to advertise in every cir
Gus programme. 1t will help the
circus to pay their bills, and the visit
ors can relieve the tedium of the
clowns jokes by looking over your re-
marks about I" 10 per cent. below cost" +"
etc.
A boy with big placard on a pole
is an interesting object on the street,
and lends dignified air to the estab-
lishment. Hire couple.
Advertise on calendar. People
never look at q calendar to see what
day Of the month it is. They merely
glance ut it hurriedly to see that your
name is spelled without p, that's all.
| When the breezes blow, waited by a
paper fan in the hands of a lovely
woman, tits we'll to have the air redo
| lent with perfume of the carmine ink
in which your business address IL
printed. This will make the market
for decent fans very brisk.
PatrOnizing every agent that shows
you All advertising tablet, card, direct
Ory, dictionary or even an advertising
bible, If one is offered at a reasonable
price, it shows that you knew where
to invest your money.
But don't think of advertising In a
we'll established Legitimate newspaper.
Not for a moment. Your advertise
ment would be nicely printed and
would find its way into all the thrifty
households of the region, where the
farmer, the mechanic, the tradesman
and others live, and into the families
of the wealthy and retined-all who
have articles to buy and the money
with which to buy them; and in the
quiet of the evening, after the news of
the day has been digested, it would be
read and pOndered, and the next day
people would come down to your store
and patronize you, and keep coming
in increasing numbers, and you might
have to hire an extra clerk or two
move into larger block and more ia
vorable location, and do a bigger busi-
ness, but, of course, it would be more
expensive and-bring larger profits>