Savannah morning news. [volume] (Savannah) 1868-1887, 1881-02-10
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And There WaSEght'
THE TRUTH, THE WHOLE TRUTH,
AND NOTHING BUT THE
TRUTH, CONCERNING
THE SOUTHERN
GEM PIANO.

CITY, who occasionally dabbles In the Plano
and Organ trade, having recently land for
that mstter for the past ten years. en-
deavored to iniure the reputation OF our
popular Southern Gem Piano, we herewith
present such facts concerning its manufac-
ture quality and sale, together with in
dorsements from diSintereSted purchasers and
others as viii place its standing forever be-
yond the power of would-be competitors TO
injure either by concealed or direct attack.
The Southern Gem Piano is a good, hon
est piano, made by an honest manufacturer,
and sold IN an honest way. We know this,
we guarantee IL, and plant ourselves square
IL upon this assertion.
We challenge any man in the trade. or
out of 1t, to prove to the contrary. Yea,
more, we invite all who have aught to
say against the Southern Gem Piano to
speak out freely. The honest truth won't
hurt 1t.
We want the question settled. If 1t is
good and desirable piano, then we are war
ranted in continuing TO sell It. II not, then
We ought not to sell 1t.
We have no doubts in the matter our
selves, but we want the public, once for all,
to be convinced beyond all question that it
is either all We recommend it or that 1t is
not piano they can safely buy.
No half-and-half business for US. Full
Endorsement or none.
We claim further that the Southern Gem
is not only good piano but is also the best
moderate price Piano produced in america.
A strong claim, but we mean just what we
say. We have tested every piano Of the
same or even somewhat higher cost that has
been made, and among them all not one
gives equal value for the money.
As matter of business II is to our interest
to give our patrons the best piano for the
least cost. The Southern Gem exactly fills
this bill.
When we can find one that fills It better,
we will have It. We are just that sort of
wide awake men. It's what we are keeping
house for.
We know where the good pianos grow,
and we know how to shake the tree so that
they viii fall on our side of the fence.
The SOUTHERN GEM PIANOS are
manufactured specially to our order by J.
P. HALE, Of New York. The trade mark
Southern GEN." under which we have
sold them for ten years past, is our exclusive
property, and we are the only parties autho-
riZed to sell under this name. Every
SOUTHERN GEM PIANO now sold bears
also its Makers name above the key board,
in addition to the words Southern Gem"
Our toy and stationary friend % styles
them "Stencil'' Pianos, but he deYiates by
large majority.
The name of the real maker never appears
upon "StenciIn Piano.
AC Is Oh LQ6 southern
Gem, and 1t is a name that no dealer need
be ashamed to have on his pianos.
The name Southern Gem is our trade mark,
and 1t is put there for our benefit and pro-
lection. We could sell the Pianos, as many
others do, as the j. P. Hale Piano.
The reason why we don't is, that J. P.
Hale gives no exclusive agencies for his
Pianos, and, therefore, our energy In push
ing them and advertising would 90 in part
for the benefit Of other dealers likewise sell
ing Hale Pianos.
We therefore contracted with Mr.. Hale
to give US exclusive right to sell them under
name of Southern Gem. We have adver-
tised the Southern Gem, made for it 8
reputation and large sale, and, through
this word trade mark, have secured to our
selves the benefit Of our work and money.
We never claimed to be the makers, nor
have We ever tried to conceal the makers
name. Our catalogues and circulars have
plainly stated who made It. Here is the
information given in our catalogues:
]. P. HALE, the manufacturer Of the SOUTH
ERN GEM PIANOS, has an immense factor.
with capacity for producing 80 Pianos weekly,
and IS the largest and most successful manu-
facturer in the United States During the past
twenty years he has produced over SIS 600
Pianos. which are scattered ia musical homes
from Maine to Mexico. One fourth of all the
Pianos produced in America are made nv 7 p
HALE. Why have they had such an immense salef
Because they are made FOR THE PEOPLE and sold
at oNE-HALF LESS than other makers ask j p
Hale 8 system OF business is No Advertising
No Expensive Warerooms, No Travelling
Agents, No Commissions, No Retail Trade.
First-elaSs work and such extraordinary low
prices to large Wholesale Dealers as enables
them to sell hrst-class Pianos at less than half
the price asked by other Makers.
Everything square and above board. No
mystifcation. No Misrepresentation. No
deception.
The best houses in all large cities are
selling Stencil Pianos, and have been for
the past fifteen years. Such well known
firms as W. a. Pond & Co., 8. T. Gordon,
Brannard Sons, Lyon & Healy, Root d
Cady. Storey & Camp, w. w. Kimball,
Jno. Church d Co., D. Fl. Baldwin, do 1t.
In fact, they all do il.
It is simply absurd to claim that it Is not
an honorable and legitimate trade.
Honest and sensible men don't talk any
such nonsense.
We enlarge on the subject and probably
waste more powder than it is worth, because
we want the public to be fully posted and
save our ever having to say anything more
about it.
We beg all who ever expect to buy
Piano to read what we have written. We
are writing for tkem-not under the false
pretence OF protecting them from impost-
ton, but to open their eyes and satisfy
them that the Southern Gem Piano is the
piano they want.
Ii they won't take our word for It. posi-
bly, they will that of the disinterested pur-
chasers who have rendered US the following
TESTIMONIALS FOR THE SOUTHERN GEM
PIANOS