The daily Cairo bulletin. (Cairo, Ill.) 1878-1???, 1881-03-18
Advertisements in Local Papers.

Advertisements in Local Papers
I here is class of people in the world
who think that newspapers are conduct
ed by their proprletors for the mere
pleasure of the thing, They also labor
under the deluslon that puff for
their place of business, or for any par
ticular article in which they may deal, is
an item of news and would, as the COM
mon expression OF the dead beat adver-
tisers hath it, ''go to fill up the paper;
Just as II, as all newspaper men know,
that there is not always enough and to
spare Of matter to crowd into the col
umns. Unfortunately, there are too
many proprietors of journals who insert
in their local columns items that are de
tdctO advertisements, and should be
paid for as such. The Rev Mr.. Snod-
grass Il. A., etc. etc, gets fur coat
presented to him about Christmas time,
and the editorial sanctum is, about a
week before the interesting event comes
off, invaded by small army of in
| fluential female members of the Rev.
SIS congregation, clamoring for an
advance notice of perhaps thirty or
forty lines, which, OF course, 90 ito fill
up The paper" and at the same time
takes sundry shekcS out Of the proprie-
tors POCKETS for composition. Then
comes long report of said presenta-
ton, taking up time and space-for
whatp just wear and tear of type and
no thanks! Every man whose hen lays
a mammoth egg. every huckster who
has the first Strawberries Of the season,
wants a puff, but all for nothing, and
the paper has TO run staff, pay wages,
feed the proprietor and hi, BARNS, for
chameleon-like remuneration, As every
| body who has had the luck, i'll or GOOD,
to engage in the newspaper business
knows, it is not the subscription list
that keeps up paper, because the lat
ter is as hard to collect rs borrowed UNI
brellas, and ifthe advertising patronage
is all Of the d. h. class, a paper soon goes
to the wall. One of the most valuable
adjuncts TO a newspaper Is good adj
yertising canvasser, and when he is a
good one he is worth more To the pro-
prietor than any other man on the staff.
~ NtIl' SlNS illlll ttI - UffNtHt
to use his own discretion as to what
contracts he makes: trust to his iudg-
ment. and keep clear of gratuitous ad-
vertiSements, and the elements of sue
cess in apaper are secured. The writer
of this at one time was connected with
little paper in Liverpool, England,
called the POrcUp,He, that threw its
quilts around in lively style Hugh
Shimmin, the editor and proprietor
thereof, inaugurated new departure.
No contributor was allowed to accept
Il complimentary ticket for any sort Of
entertainment Hence, free and I'M
bridltd criticismcould be INDUCED in.
Here they are .trammelled with being
placed under the thumb of a Snowman
who comes along Hoods the Office with
tickets, and the unfortunate mortal of a
reporter is oflentmes obliged to Stulti-
fy himself by saying that an affair is
good, when he knows full well that it is
worse than bad, For PHYS sake let
some Journal start the ball rolling, and
d. away with this infection of having TO
waste printers ink, printers time. and
proprietor's space, which is a portion of
their capital, for gratutous ads. II one
paper would only have the pluck to set
its face against it, the Others would
soon follow.-An ErchdHge.