Millheim Journal. [volume] (Millheim, Pa.) 1876-1984, 1880-04-29
NEWSPAPER ADVERTISING BUREAU.

To Geo p. Rowell < COS Newspaper Adqnr-
tiSing Bureau, 10 Spruce St. New York, the
press and the public are Indebted for most of
The statistics OF American Newspapers when
this firm commenced business In 1863. there Was
not accessible 10 the public anything which a1-
prONmated a complete News paper List Ii was
The custom OF the adVcrt sing agencies 10 keep
theirs secret, believing that they thereby made
il necessary for advertisers 10 consult them. In
1852, MeSSrS. Geo. Z Roweil Co. issued the
first American Newspaper Directory. In The
preface Of thai work occurred tins paragral b 4:
I'VE nave always believed, and abored IN the
belief. th1t, rs Advertising Agents. il was and
should be in our power 10 be OF material service
10 both advertiser and Publisher, ana We know
OF no better way To cbnVinc" them of the value
Of our services than by lSSuing is book, THIS
enabling them to communicate without our aid
this We 40 in the belief THAI we shall thereby
the sooner persuade them of the utility of EN-
ploriug and encouraging our Agency
The result showed the position 10 be We'll ia
ken. Within twelve months their firm was in
receipt Of y patronage larger than had ever be-
fore been accorded 10 IN Advertising Agency.
II Is fact, frequently commented upon. that
there Is no other business interest OF the coun-
TRY. the statistics OF which nIe 50 thoroughly
sci forth and made public, os that OF making
Newspapers: IN Tor This III, American News
paper ID TeciOry has the entire credit.
In 1876, AT the Worl!'s Fair 1T Philadelphia,
McsstS. Geo. T.. Rowell 4 Co. erected a building
in which were received. filed and exhibited late
copies of every Amr rlcan periodical publication
numbering 1T that time eight thousand one
hundred and twenty nine. Of this enterprise
the LONDON TIMES correspondent, in the open
ing paragraph of his letter of July 10th OF that
year, writes rs follows:
Il have frequently had occasion TO notice the
big way IN whica Americans do things, and
do not know that Il would be easy 10 Nnu an
apter!iilusiration of ii than that furnished by
the Newspaper Building in the Exhibition
grounds.
Ncssrs. Geo. T. Eowcl & Co. point with salts
faction 90 the two years lG which they incurred
thn - cateSt expense for extending 10 the pub
lie broad purccS 0I Information coacerHtu The
business IN wh.cA taeN are engaged tlS'!. 1870.
as the two IN which. nptwithStaui The cN-
lraordlnary outlay, did actually produce for
them a Lel income in excess OF any other years
al lifcir business C.iIccT.
One uf the strongest holds which ;hiS Adycr-
tiSing Bureau has upon the newspapers, l. ob-
Iainci by heir system OF ni King prompt pay
nitnt~ tor work done. Newspaper men WHO
have commended thiS feature, when visiting
Il" flee in New York have lcvn invited to
printed motto" posted there. which rcad>:
ALL Bills RECEIVED BEFORE TWELVE
O'CLOCK MUST BE ENANINED
AND PAID TODAY"
The Advertising Agent AYERS to his patrOn.
the advertiser. that h win procure for him Ut'
lowest DpSSihig rates His profit comes from
q C0amiS~ on rom the publisher. To take the
advertisement az 4 reduction from usual rates
aud pay the agent iur sec uring II. i not JlWTl>
pleasant Tor the newspaper men, bat the ct &C.
tiOn I'VE shall surely yet the money the day
We send the bill has often decided him Ia ne
cept an offer iar below the price lie ought 10
have received. From those newspapers which
have one price for everybody, and require ey-
eTybOIy 10 pay that pricc, il i unnecessary 10
say that MhSSrS. Geo i. RoNcll and CO. Obt ain
no advanta IS beyond the established commits
sion, nor do they desire any. What they want
aud must have for their patrons. Is the lowest
nTicr. and when they have that they are salts
fled. They are quite welt aware that the best
papers are, as u general rule, Tie cheapest.