Daily Republican. [volume] ([Wilmington, Del.]) 1874-1890, 1880-06-26
Republican vs.. Every Evening.


-- -..,
Republican Us. Every Evening.
The Every Evening has been PUB
fishing an advertising boom in thu
snaps of little six leafed pamphlet
which is to be feeder to its advertis
ing columns. We would not refer TO i
were il not that it is speciOus and de
ceptive, calculated to mislead the pub
lie, by over estimating its own circula
lation and under estimating that of the
REPUBLICAN, a paper which has, We
have reason TO believe, within 700 OF
800 as many as twice the regular circu
lstion that the Every Evening has. L
may be possible that the proprietor!
may be able to deceive people who re
side some distance away from Whining
ton, who do not know and care lesl
about the relative circulation of the two
papers, but here at home nobody will
be deceived. Transient and permanent
advertisers IN this city who pstroniEe
both papers know which brings them
the best return for the money they
spend to bring their business before
the public. They do not want anything
to convince them Of the superior merits
of the REPUBLICAN as an advertising
medium.
Some statements and misrepresenta
tions made in the pamphlet referred TO-
published by tie Every Evening Pub.
fishing Company, SO grossly misrepre-
sent the real facts in the case that we
cannot let them pass without noticing,
After fully setting forth the great ad.
vantages to DO obtained from judicious
advertising in the Every Evening, the
publishers Of the pamphlet referred to,
in order to prove large cir culation,
gives a tabulated statement of the daily
circulation Of the z. Z. for thirty four
consecutive publishing days from the
first of May, 1880, to the ninth of June
inclusive. During that time it is claim
ed that total of LAG, 1926 papers were
issued, making an average circulation
daily Of 4,3lS 1884. The explanations
in regard to this circulation, and which
the Every Evening has neglected tc
give, We will endeaver TO supply, and
in doing so we shall assume that the
figures given are correct.
II will be remembered that on the
first of April the present year, the
Every Evening, Which has been los
ing concern to the stockholders ever
since it was launched into existence
as q stock company, was first
issued as a two cent daily,
then as q one cent daily, and
still failing to make it remunerative
morning and evening editions were is.
sued. Matters becoming worse con-
fused and more expensive, the morning
edition was dropped, and the evening
edition was continued up TO the first Il
April last as a penny paper. Pepper
being very high, and everything in
general looking very dark in a petupi-
airy point OF view for the too much
boosted and toasted parer,i it was placed
again at the old subscription price of
two cents a copy. This o! course pre-
duced a panic amcpgs; the subscribers,
a thousand or more We may fafely say
dropping it Immediately and taking
other papers. About 600 or 700 of
those " ho dropped it immediately ST. b.
scribed for the REPUBLICAN, or bought it
from the newsboys, running its daily
circulation up TO $500 and $500, at
which figures it Is still gradually in
creasing.
Feeling the loss Of subscribers pa
tronage and the subsequent falling off
Of advertising patronage which had
eventually to follow decrease in cir
cnlation, something had to be done at
least to keep up the appearance of a
large circulation. About this time the
Bayard boom fer the Presidency com
menced in earnest, and as the Every
Evening was the only daily paper in
the State that advocated Mr.. Bayard's
claim to the Presidency, it became the
acknowledged Bayard organ, and it be-
came necessary in order to successfully
advocate his claims for the Presidency.
to have a very large exchange list, 90