Morning journal and courier., 1880-02-28

The Newspaper Advertising Bureau
 To Geo. P. Powell & Co.'S Newspaper Ad- vertising Bureau, 10 Spruce St., New York, the press and the public are indebted for most of the statistics of American newspa- pers. When this firm commenced business in 1865, there was not accessible to the pub ic, anything which approximated complete Newspaper List. It was the custom of the advertising agencies to keep theirs secret, be- heving that they thereby made it necessary for advertisers to consult them. In 1869, Messrs. Geo. P. Powell tS Go. issued the first American Newspaper Directory. In the preface of that work occurred this paragraph:
 "We have always believed and labored in the belief, that as Advertising Agents, it was and should be in our power to be of material service to both advertiser and publisher and we know no better way to convince them of ths value of services than by issuing this book thus enabling them to without our aid this we do in the belief that we shall thereby the sooner persuade them of the utility of employing and encouraging our agency"
 The result showed the position to be well taken. Within twelve months their firm was in receipt of a patronage larger than had ever before been accorded to an Advertising Agency.
 It is fact, frequently commented upon, that there is no other business interest Of the country, the statistics of which are so thor oughly set forth and made public, as that of making newspapers; and for this the Amer1- can Newspaper Directory has the entire cred it.
 In 1s76 at the Worlds Fair at Philadel- phia, Messrs. Geo. P. Powell & Go. erected 8 building in which were received, filed and ex- hibited, late copies ofevery American period ical publication, numbering at that time eight thousand one hundred and twenty nine. Of this enterprise, the LONDON TIMES core spondent, in the opening paragraph of his let ter of July 10th of that year, writes as fol- lows:
 "I have frequently had occasion to notice the big know that it would be easy to find apter ilustra-
 on of it than that furnished by the Newspaper Build | ing in the Exhibition grounds"
 | Messrs. Geo. P. Rowell $ Go. point with sat isfaction to the two years in which they incur red the greatest expense for extending to the public broad sources of information concern | ing the business in which they are engaged l (1869, 1876,) as the two in which, notwlth- standing the extraordinary outlay, did actually produce for them 8 net income in excess of | any other years of their business career. l One of the strongest holds which this Ad- vertising Bureau has upon the newspapers is | obtained by their system of making prompt | payments for work done. Newspaper men
 who have commended this feature, when wis iting the office in New York, have been in- vited to the cashiers desk and shown 8 con- l oPASuOuo PAAAGCo AOGASo PooeC0 eAoAC3 WhAoAA reads:
 | GALL BILLS RECEIVED BEFORE l TWELVE O'CLOCK MUST BE EXAM | NED AND PAID TO-DAY" l The Advertising Agent ayers to his patron, | the advertiser, that he will procure for him
 the zoaoest possible rates. His profit comes
 from commission from the publisher. Tc
 take the advertisement at 8 reduction from
 usual rates, and pay the agent for securing it.
 is not always pleasant for the newspaper men
 but the reflection i've shall surely get the
 money the day we send the bill" has often de
 cided him to accept an offer far below the
 price he ought to have received. From those
 newspapers which have one price for every.
 body, and require everybody to pay that price
 it is unnecessary to say that Messrs. Geo. P.
 Powell < Go. obtain no advantages beyond
 the established commission, nor do they de
 sire any. What they want, and must have for their patrons, is the lowest price, ane
 when they have that they satisfied. They
 are quite well aware that the best papers are as general rule, the cheapest.