Morning appeal. [volume] (Carson City, Nev.) 1877-1906, 1880-01-27
A SAN FRANCISCO JOURNALIST.
He TURNS Up IN NEVADA AND TELLS THE TRICKS
OF MS TRADK-soMH UssFUL AND PEACrI-
CAL HINTS IN RUNNING A sAGEBRUsa
JOURNAL.

JOURNAL
Yesterday morning a young man called a
reporter of more than ordinary experience
asked for a situation. He said he had wOrket
five years on the San Francisco Chronicle ant
Was relieved of his responsibilities simply be
cause his time had expired. No man on tn,
Chronicle Was allowed TO remain there owe
five years. 1t vas the rule of the Office
Fresh blood, You know" The editor of tn.
APPEAL remarked that he knew something
about journalism in that same office. He one,
worked there and had been discharged si1
times in one year.
THE NEW REPORTER AT WORK.
Glad to secure such talent on the APPEAL
the editor gave the young man chance t,
exhibit sample of his work.
| OF Course, said the young man, grab
bing quire of paper and gross of pencils,
ave must open ont with some new ideas and
APPEAL lipe sir lice. The main thing is to
keep the public impressed with your circn-
lation without any direct alusion to it. Now
| here's the sort Of an item which will catch EN-.
SAD AccIDENr.--Yester afternoon at
20 minutes past 3 o'clock Master Georgia
Barns, SUR of w. S. Barns, the well known
teamster. was standing hear the double ylen-
der press of the APPEAL, when his jacket
caught in the fly wheel. Lifted in air he was
immediately whirled around at the rate of
100 revolutions minute. The edition of the
APPEAL was hot quite half worked off (there
being not over 5000 copies printed) yet the
20 horse power engine was stopped and the
mangled remains removed to the residence of
a trying one. The proprietor of the APPEAL
immediately sent check for $500 to the
father of the unfortunate lad.
PRACTICAL HINTS ON JoURNAL1sM
q But this is grand lie," remarked the
editor. 1--WE have no such circulation, our
engine is not twenty horse power and no boy
was killed"
whats the odds" retorted the new re-
porter. 'If you convince the public that yon
have got big circulation you can charge any
price for advertisements. OF course there is
no such boy as Barnes who died, but in the
next issue give an account of his funeral,
speak of the impressive service, the foral
tribute and the long line of mourners. PEG
won't know the difference. Every once in
while you can announce your birth day on
new volume and then copy all the good
things your contemporaries say of You.
That has never been our custom. You
would not respect a man who went about re-
peating all the praise bestowed upon him
81 see," said the San Francisco man
sorrowfully 'that yon are a mere novice in |
the business of publishing a newspaper |
You lack experience and you lack cheek. |
Good solid cheek directed with ability never |
fails to make a newspaper power. When |
ever you think yon are losing your grip on the
public, write up a lot of complimentary
notices about yourself, slobber all over the
page and credit them to different papers all
over the country. Publish them now aud
then under the head of Kind words about
ourselves How the APPEAL is appreciated,
and these never fail to create a sensation. If
the public doubt your alleged circulation, get
some man to swear to it with real good
strong afidavts. tell a good practical per
Juror is of more use in an office than four
experienced writers. Then you need a man
to BLACKBOARD timid tradesmen into advertis
ing, a man who can threaten exposure and all
hat. He is better than REGULAR solicitor.
I'm just the blaekguard you want, and I've
got glowing credentials from my last employ
rs. can make everybody advertise, some
people call it blackmail, but its only business,
hats all. Careless people sometimes get the
erms mixed. If you don't hire me at once
II start right straight for Leadville
He started for Leadville. :