Morning journal and courier., 1880-05-07
State of Connecticut.

In issuing this our first address to the pub lie, we are desirous of placing before them clear and concise idea of the course we in- work begun in real earnest, and followed up \ with untiring perseverance, can fail ultimate [ ly to command success.
 After many months of patient toll, we are gratiied to know that the long and anxiously looked for day is about to dawn upon us. when we shall throw open the doors of our establishment for the transaction of business, ! and endeavor to win by our efforts popular ! patronage. We shall be guided by the strict I est regard for public opinion governed by the | highest principles of business intercourse in ! all our transactions and relations, combined with all the energy and experience we com- l mand. Animated by the most lively conf dence that the tide of diversity, which for the past seven or eight years depleted in many parts of the country the busy hum of indus | try, has at length entirely receded that \ throughout the land there is glow of pros | perity, and where the quicksands of financial ruin seemed for some time past to swamp all business enterprise, the pleasing grasp of commercial prosperity now rests with un- l doubted security.
 Our experience has taught us that the great growth of the good city of New Haven with in the past twenty years demands additional facilities for purchasers of Dry Goods. We have had fully demonstrated the need felt for an exclusive frst-class Dry Goods House. proportionate in magnitude to the rapid | growth of the city; house where the best makes and richest fabrics procurable of American and Foreign Manufacture in Rich Silks, Dress Goods, Millinery, Gentlemen's Furnishings, ShawIs, Cloaks, Suits Ribbons, Laces, Embroideries, Hosiery, Ladies Fine Underwear, Linens, French, German and British Novelties, and Fancy Goods, Fringes, Notions, Gloves, &c., &c., &c., would be car ried in perfect assortments sufficient to meet the requirements, and satisfy the active and ever-increasing demands of one of the most enlightened as well as the most fashionable cities in the Union.
 New Haven, the mother of ''Yale, has al- ways ranked first in point of refinement and | fashion, and from no other city of New Eag- land does the Metropolis receive such large and fashionable patronage as she does from the inhabitants of the City of Films.
 l This fact being fully demonstrated to us for some years past, and inspired with the liveliest ambition to keep in New Haven it's best trade, we determined to engage the best location known of or obtainable, for the purpose of carrying out our ideas of the requirements ] and wants of the people.
 The structure of which we are about to embark stands perfect monument to the en- terprise and energy of it's founders and the people of New Haven.
 We purpose by every effort in our power to pursue that course which shall merit the pat ! ronage of the people who desire to increase the business interests of New Haven by mak- ing their purchases from selections of the best goods obtainable, either of American or Foreign manufacture, without leaving their own city to enrich other communities.
 Our business relations with the home mar kets will be protected by constant and vigil lant watch on it's tendencies and fluctuations. While as regards such goods, the materials of which can only be procured where in the balmy breezes of foreign climes, their growth, culture and manufacture are sciences known only to the inhabitants of those parts of the globe peculiar to their productions. There, too, we shall be fully represented. Already we have placed large orders for the coming fall, in France, Belgium, Holland, Switzerland and England, so that we will at all seasons be in constant communication with the leading manufacturers of both hemispheres. We therefore with perfect certainty can say, that we shall be able to present to our patrons with the choicest novelties of the New and Old kIa production.
 It is our intention to adopt the most ap- proved modern principles in our system of business and it will be conducted with all possible regard to the comfort and interests of our patrons, combined for their convenience with promptitude and dispatch. Our goods will at all times be as represented. By this means we hope to earn the public confidence, without which all our efforts and exertions would be irretrievably lost. The sellingprice of everything will be marked with plain fig ures, from which we shall not deviate; and at prices which even the closest buyers will find cause for approval and admiration. The ave- nue through which we hope to reach success is planked with the old and familiar motto of ''Quick Sales and Light Profits," depending on the volume of our business, for which we entertain the most sanguine hopes. Satisfied with modest remuneration for our own ser vices, we are determined to sell our goods at the LOWEST LIVING PROFIT. Guided in our enterprise by the wants of the people, our determination is to supply them, and so doing merit that end for which we alma generous patronage-and an undoubted suc- cess.
 It is needless for us to say that in these days of sharp competition we are prepared, in every sense, to meet all emergencies. Com- manding all the materials necessary to suc- cessfully carry out 8 great business enterprise, we are ready to stand upon our merits. In all our different departments we shall carry full and complete lines of goods, which shall be selected with the greatest care from the best resources in which the same can be pro- cured, representing everything as it really is, being fully convinced that plain, honest truth needs no ooloring, and can best be relied on at all times.
 We now take great pleasure in informing the people of New Haven and State of Con- necticut that on or about MONDAY, May IT, we shall be prepared to receive them.
 Trusting our efforts will meet with your appreciation and merit for us the favor of your esteemed patronage,
 WE ARE,
 RESPECTFULLY YOURS,
 RR0WN R0TT0N X CO. 1
 WE