The Jackson standard. [volume] (Jackson C.H., Ohio) 1847-1888, 1880-03-25
The Nevspaper Advertising Rurea,

To Geo. p Rowell Cos Newspaper Advertising
| Bureau 10 Spruce ST. New York the press and the
public indebted for of the statistics of Amer
/ lean Newspapers. When this firm commenced busi-
ness in 1861 there not accessible 10 the public
anything which approXimated a complete Newspaper
List 1twas the custom of the advertis agencies 10
keep theirs secret believing that they thereby made
it necessary advertisers consult them Iu 1869,
Messrs. Geo. p. ROwe & Co. issued the first Ameri-
can Newspaper Directory. In the preface of that
work occurred this paragraph:
we have always believed. and labored in the belief,
our power to be of natcri sryfc fo % bofI
and publisher and we know better way TO convince
book thus enabling them 10 communicate without our
aid this we do in tne belief that shall thereby the
encouraging our Agency
The result showed the position to be well taken.
Within twelve months their firm in receipt of a
patronage larger than had ever before been accorded
TO an Advertising Agency.
1t is a fact frequently commented upon, that there
is no other business interest of The country the
tistics of which thoroughly forth and made
public, that of making Newspapers: and for this
the American Newspaper Directory has the entire
credit.
In 1876 at the Worlds Fair at Philadelphia Aessrs.
Geo. p. Rowell & Co. erected building in which
were received, filed and exhibited, late copies of every
American periodical publication: numbering at that
time eight thousand hundred and tweniy-nfne.
OF this enterprise, the London Tines correspondent
in the opening paragraph his July 10th of
that year, writes follows:
Il have frequently had occasion to notice the big
way IN which the Americans do things, and do not
know that it would he easy find apter illustra-
tion OF it than that furnished by the Newspaper Build
ing in the Exhibition grounds
Messrs Geo. p Rowell Co. point with satisfaction
to the two years in which they incurred the greatest
expense for extending 10 the pGblic broad sources of
information concerning the business in which they
engaged S69, 1850. the two in which, notvith-
standing the extraordinary outlay, did actually pro-
duce for them a net income in excess of any other
years Of their business
One OF the strongest holds which this Advertising
Bureau has the newspapers, is obtained by their
system of making prompt payments for work done.
Newspaper men who have commended This feature.
when visiting the Office in New York, have been in
vited to the cashiers desk and shown a conspicuous
printed notice posted there, which reads:
ALL BILLS RECEIVED BEFORE TWELVE O'CLOCK
MUST BE EXAMINED AND PAID TODAY"
The Advertising Agent AYERS TO his patron the ad-
vertiser that he will procure Iocst possi
bic rates. His profit from commission from
the publisher. To take the advertisement reduc-
tion from usual rates and pay the agent securing
it, is not always pleasant for the newspaper men, but
the reflection I'VE shall surely get the money the day
we send the bill, has often decided him accept an
offer far below the price he ought TO have received
From those newspapers which have one price for |
body and require everybody 10 pay that price,
it is unnecessary to say that NIessrs. Geo p Rowen
Co. obtain no advantages beyond the established |
do they desire any. What they
want and must have for their patrons is the lowest
price, and when they have that they satisfied. |
They quite well that the papers are as
general rule, the cheapest.