Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1880-04-09
In the Matter OF Advertising.

Ifyou have goods to sell, advertise.
Hire a man with lampblack Kettle
and brush to paint your name and
number on all the railroad fences. The |
cars 90 whizzing by so fast that no one
can read them, to be sure, but perhaps |
the obliging conductor would stop the |
train to accommodate an inquisitlve
Remember the fences by the roadside
as well. Nothing is so attractive to the
passer by as a well-painted sign: Mill
ington's medical mixture for mumps.
Have your card in the hotel register
by all means. Strangers stopping at
hotels for a night generally buy cigar
or two before they leave town, ana they
need some inspiring literature ior Iooo
besides.
IF an advertising agent wants your
business advertised in fancy frame az
the depot, pay him about 200 per cent.
more than it is worth, and let him put
II there. When man has three-quar-
ters of a second in which to catch
train, he invariably stops to read depot
advertisements, and your card might
take his eye.
OF course the street thermometer
dodge is excellent. When mans I'M
gers and ears are freezing, or he is puff
Ing and "phewing at the heat is the
time above all others when he reads an
advertisement.
Print in the blackest ink great
sprawling card on all your wrapping
} paper. Ladies returning from shop
ping tour like to be walking bulletins,
, and if the ink rubs off and spoils some
: of their finery, no matter. They never
will ston at VOur store again.
l Don't fail to advertise in every circus
t programme. 1t will help the circus tt
D nav its bills, and visitors can rellev'
the tedium of the clowns jokes by look
S ing over your interesting remarks aoou
"twentv per cent. below cost" ETC., =.
r A boy with big placard on pole il
an interesting object on the streets, AM
/; lends q dignified air to your establish
ment. Hire about two;
n Advertise on a calender. Peopl
8 never look at a calander to see what da
d of the month it is. The merel y glanc
hurriedly at it so as to be sure that you
e name is spelled with or without p,
h that's all.
IS When the breezes blow, waited by,
.e paner fan in the hands OF a loyel
e, woman, it's we'll to have the air redole!
le with the pei fume of the carmlne INK
- lo<.S:-~as- sla..oAS :" ~,
nj This will make the market Tor decel
n fans very good. L..
rs Patronize every agent that shows yo
or an advertising tablet, card, director
ey dictionary OF even an advertising Bl6l
st if one is offered at reasonable prlc
o. The man must make a living.
n But don't think of advertising IN
Is, well established legitimate neWspape
en- Not for moment. Your advertlsemle
ks would be nicely printed and would III
in it's way into all the thrifty households
or the region, where the farmer, the N
w chanic. the tradesmen in other lines, al
re, into the families of the wealthy, and
w fined, all who have articles to buy a.
lin money with which to buy them, al
ng after the news of the day has been
tai gested, it would be read and ponder'
ng and next day people would come doN
ith to your store and patronlze you, d
ed. keep coming in increasing numbers, a
ld- YOU might have to hire an extra clerk
nd two, move into a larger block and me me
TIL favorable location and do bigger bu
up ness. but of course it would be mi
the expensive-and bring greater prohts
vas Nesc Haren Register.