The south Kentuckian. [volume] (Hopkinsville, Ky.) 1879-1883, 1880-10-26
Newspaper Patronage.

There appears to be many differ
ent ways OF understanding the mean
ing OF newspaper patronage. MS il is
called, aud as us interested party, we
give place TO a disquisition of the
subject BY one who knows whereof
lie speaks. II will serve, perhaps, as
II mirror where certain persons can
see themselves as others see them.
Many lorg and weary years have
forced the conviction upon us that
newspaper patronage is word of
many definitions, aud that a great
majority OF mankind are either igno.
rant of the correct definition or are
dishonest in strict biblical sense OF
the word. Newspaper patronage is
composed ofas many colors as rain
bow, and is as changeable as cha
meleon. 4
One man comes in and subscribes
for paper and pays for il in advance,
and goes home and reads II with the
proud satisfaction that 1t is his. lie
hands IN his advertisement. asks the
price, pays for it. and goes TO his
place Of business aud reaps the ad.
vantage thereof. Another says, "you
may put my name OH your books, =
and goes out without saying a word
about pay. Time passes OIL, and you
want money, and want him to pay
you what is honestly due you. He
flies into II passion, perhaps pays,
perhaps not, and orders his paper
stopped. This is called newspaper
patronage.
Another man lives near you-he
docs not take the paper--he don't
like the editor-the paper is too small
Tor him--yet he goes regularly TO his
neighbor's and reads II, and quarrel.
with the opinions of the editor. &c
casionally he sees an article lie likes,
lie begs, or gives a hat dino tor the
number. This is called newspaper
patronage. i
Another man likes the paper and
takes copy for his family, and pays
for IL, and does all he can to get new
subscribers; he never grnmbles, hut
always has cheerful word for the
editor. Ifany littleitem Of interest
occurs IN the neighborhood he in.
iorms the editor. This is newspaper
patronage. U44i
Another man has patent and
wants you TO give it two.dollar no.
lice every week. II will be Of inter-
est to your readers he SAYS; but al
though knowing 1t will benefit him
most of all, he does not offer TO pay
for il. This is called newspaper pat
ronage.
Another man has taken the paper
for several years, but has not paid for
il, and comes in with four or five
dollar advertisement aud asks you 10
insert II for nothing, because he is an
old patron of yours. This is called
newspaper patronage ~ M
Another inan--"a Young man about
town; = no use of taking a paper; he
knows all there il going on. BY and
By he gets married, aud hands in a
notice with ''jnst give me dozen
copies" lie gets them, and when
you mention pay looks surprised
"You surely don't charge for surh a
thinglv And this is called newspaper
patronage.
Now isn't newspaper patronage a
curious thing? se.l I.
And in that great day when the
gentleman Ia black gets his dues, as
he surely will, how many Of the pa
irons enumerated above will fail tn
his share? Now II will be seen that
while certain kinds of patronage are
the very lie and existence Of news
paper, there are other kinds of pat
ronage that are more destructive than
| the deadly niyhi.shade. .-EX. .Ll L-L.