Little Falls transcript. [volume] (Little Falls, Morrison County, Minn.) 1876-1894, 1880-02-20
The Editorial Association,


TO come and reason togethe Forbade any sin
cere expression. of purpose; to reform the
whole business and raise it to the level Of 9TH
or trades and PROFESSIONALS lyndon News. sls
If all the editors Of the stats, Of large
majority tof them, would attend the annual
conventions very valuable results could be ac-
compIished- results which o min GRITTY is pow
erless TO bring about. But unfortunately
most Of the editors and publishers would rath-
er stay at homa and grnmble because the As
ISOLATION does not edo something practical
st. Cloud Journal Press. So
/ We have never done airy gtumbling
about the Association, for the reason that
We. have never had anything.t to dowiths
it, and we are perfectly satisfied. that
those who are connected with it, should
run it in their own way. # they are
satisfied, outsiders certainly have no.
right to grumble. But as many Of the
publishers who are members Of the Asses
ciation seem to think that the publishers
who do not become members and attend
Che annual meetings, are neglecting +, q
duty, we have concluded to- give express
sion to- our; views Of the matter. Wedo
not believe that any editorial association
ever did or ever can do anything prac>
tical1y beneficial to the newspaper busi>s
ness IT. is pleasant for the editors to
meet together once year and have a
banquet and good time generally > but
in purely business way, no editorial, as
soeiatioss can accomplish any thing It is
true that the manufacturers of nearly
every commodity unite, in associations
/ for the, advancement. Of their ,respec tive
interests, and that such combinations are
usually beneficial to the persons. who
unite in, them Thus when the manu-
factarers of paper meet and agree to adj
vance the price Of paper, all the news
paper, men In the country are compelled
to pay the advanced price. But the rea-
Fson that these combinations; OF manufact>
urers can accomplish SUCH results, is that
the articles manufactured may be sold at
any Of the numerous markets of the
country, and 1t is. advantageous to the
manufacturers to meet and agree upon q
uniform price: Now every newspaper
has particular market of its own in
which to sell its subscriptions and adver-
| Using space, and in that market the
newspapers at large cannot intrude. For
instance, our field IS in Morrison; county,
but it we were. to- 60 over to Sank Gem
ire and canvass the whole town, il; is mot
probable that we could:get single new
subscriber orsellas single inch of adver
Using space. The Sank; Centre. field is
occupied by another man, Every news :
paper man ought to know how much hi S
advertising space will bring in the mark
ct that he sells I'M, aud all the editorial
conventions in, the world would be una
'ble> to give him any additional informa~
5tion~onthat point. If we were all going
to. New York to sell our advertising
space, it would be we'll for US to meet be.
fore we started, and agree on,a uniform
price, proportionate' to+the circulation OF
the papers respectively; but when, each
| paper has market that is absolutely and
unquestionably his own, such,a course OF
| procedure is perfect nonsense. Further
than this, the advertising space in ANY
paper depends upon the demand, and not
upon the circulation :of the paper. For
instance, in'.Todd county there is a large
population, but no. large village, owing
to there being no railroad in.the county.
The people buy the most of their goods
at the several railroad towns in adjoining
countess, and thus the business of the
county is divided between six or eight
competing points: The situation of af-
fairs is such that a. county paper would
have large circuktion, but would be
unable to sell large amount of advertis
space at high; rates. In. Crow. Win e
county'it is different. Nearly the entire
population Of the county Is at the county
seat; making large and prosperous town
but showing a comparativel r small pop
ulation' for the county. Ekus while tn e
paper would naturally have a. smaller
circulation, its advertising space ought to
command very much higher rates. Ea-
cry publisher should know how much. his
space will sell for, and. it. he comes home
from an editorial convention and puts
his prices up or down from the right fig
ure, in obedience to any resolution adopt
eddy the convention, he acts very unr
wisely: