Northern Ohio journal. [volume] (Painesville, Ohio) 1872-1896, 1880-03-27
NEW ADTERTIsING DODGE.
A Fine Investment for the Man Gel
thug IL Up.

A Fine Investment for the Man Get.
thug it Up.
On Monday last new clock was put
up in tue Office of the Stockwell House.
1t is very handsomely cased in black
walnut and will probably keep the correct
tIme-although its qualities in that re-
gard are evidently but a secondary con-
sideration. Its primary object is to serve
as an advertising medium and to that end
its face and front, as well as two outlying
wings, are covered with the cards OF deal
ers In all kinds OF goods. from the saloon
keeper to the market man and from the
livery keeper to the dry goods dealer and
the merchant tailor. or itself this clock
might hardly be worthy OF especial atten-
ton. But we note its arrival in order to
commend the excellent business sense OF
those who have thus invested their mon
ey. Travelling men always read such ad-
vertisements as these. When coming in,
tired and hungry they never fail to do SO
even before registering. And we all know
that from the transient hotel population
comes the largest proportion of the trade
of local dealers. In fact card in a hotel
ciock-like one in a hotel register, or a
railroad depot guide-is always a good
thing-for the man VINO succeeds in SELL
ing it. AS being right to the point we ap-
pend an article clipped from the New
Haven (Conn.) Register.
If you have goods for to sell, advertise. Hire
a man with a lamptlack kettle and brush to
paint your name ald number on all the rail-
road fences. The cars go whizzing by so fast
that no one can read them, to be sure, but per-
train to ACCOMMODATE an inquisitiye passenger
Remember the fences by the roadside as we'll.
is Sc sTn IL sse a
mixture for mumps.' Have your card in the
hotel register by all means. Strangers stopping
some m inspiring literary food besides. II an ad-
ed in a fancy frame at the depots, pay him
about 200 per cent. more than it is worth, an d
let him put ehs1s When bin man n has three
train, he invariably stops to read depot adver-
tisements, and your care might take his eye.
OF course the street thermometer dodge is ex-
cellent. When mans fingers and ears are
freezing, or he is putting and "phewing' at the
advertisement. Print in the backest ink great
sprawling card on all your wrapping paper.
Ladies returning from shopping tour. like
and spolls some their fnery, no matter. They
| never will stop at your store again. Don't fail
IN oTcns
tors can relieve the tedium of the clowns jokes
by looking over your interesting remarks
/ boy with big paacad on pole is an interest
| ing object on the streets, and lends dignifed
air to your establishment. Hire about two
Adve rtise on a calender. People never look
| at calender to see what day. of the month il
is. They merely glance hurriedly, at it 50 as
i
without a p, that's all. When the breezes
blow, waited by paper fan in the hands OF
lovely woman, tits well to have the air redo
lent with the perfume of the carmine ink in
which your business address is printed. This
| will make the market for decent fans very
| good. Patronize every agent that shows yoi
an advertising tablet, card, directory, diction-
ary or even an advertising Bible,if one is of
make living. But don't think of advertising
| in well established, legitimate newspapers
| Not for moment. Your ad gertisement Woulo
| be nicely printed and would find its way int
all the thrifty households of the region, where
other lines, and into the families of the veal
/ thy and refined, all who have articles to buy
and money with which to buy them, and in th'
has been digested, it would be read and pom
dered, and next day people would come dow
to your store and patrOnize you, and keep com
ing in increasing numbers, and you nigh
have to hire an extra clerk or two, move int
| larger block and more favorable location ant
do a bigger business, but of course it would b
more expensive and bring greater profits.