Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1880-03-03

The Newspaper Advertising Bureau.
To Geo. p. Rowell & Cos. Newspaper Ad
vertising Bureau, 10 Spruce street. New
York, the press and the public are in
debted for most of the statistics of American
Newspapers When this firm commenced
business in 1865. there was not accessible to thu
public, anything which Appropriated com
plete Newspaper List. 1t was the custom o
the advertising agencies to keep theirs secret
believing that they thereby made it necessar!
for advertisers to consult them. In 1863
Messrs. Geo. P. Rowell & Co. issued the frs
American Newspaper Directory. In tht
preface of that work occurred this paragraph
ave have always believed, and labored il
the belief. that as Advertising Agents, it wa.
and should be in our power to be of material
service to both advertiser and publisher, and
we know no better way to convince them OF
the value of our services than by issuing this
book, thus enabling them to communicate
without our aid; this we do in the belief thai
we shall thereby the sooner persuade them o.
the utility of employing and encouraging oul
Agency"
The result showed the position to be vel
taken. Within twelve months their firm wa.
in receipt Of patronage larger than had ever
before been accorded to an Advertising Agen
cy.
~ - a loCSs HC4ucutIy COIuuleutcl upOu
that there is no other business interest Of the
country, the statistics of which are so thor
oughly set forth and made public, a. that OF
making Newspapers; and for this the Amer.
lean New spaper Directory has the entire cred
it.
In 1876, at the Worlds Fair at Philadel-
phia, Messrs. Geo. p. Rowell & Co. erected
building in which were received, fled and
exhibited, late copies of American periodical
publications numbering at that time eight
thousand one hundred and twenty-nine. OF
this enterprise, the London Times CORES.
pendent, in the opening paragraph of his let
ter of July 10th Of that year, writes as fol.
lows:
II have frequently had occasion to notice
the big way in which the Americans do things
and do not know that it would be easv to
find an apter illustration of it than that fur
nished by the Newspaper Building in the Ex-
hibition grounds"
Messrs. Geo. P. Rowell & Co. point with
satisfaction to the two years in which thev
incurred the greatest expense for extending
to the public broad sources of information
concerning the business in which thew are
engaged (ls69, 1870, as the two in which
notwithstanding the extraordinary outlay. did
actually produce for them 4 net income in
~Ss Va any OtheE years OF their business
career.
One of the strongest holds which this Al.
vertislng Bureau has upon the newspapers.
is obtained by their system of making prompt
payments for work DONE Newspaper men
VINO have commended this feature, when Wis
ting the office in New York, have been ;nv;t.
ed to the cashiers desk and shown a consn;c.
uoas printed notice posted there, which reads :
"All bills received before twelve e,c,..,
must be examined and paid TODAY.
The Advertising Agent AYERS to his natror
the advertiser, that he will procure for him
the lowest possi6ie rates. His profit comes
from the publisher. To take the advertise.
ment at reduction from usual rates. and mo =
tne agent for securing it, is not always nlaa:.
ant Tor the newspaper men. but the ref,ec.
uon we shall surely get the money the dav
we send the bill" has often decided him ~
accept an offer tar below the price be o,',h,
70 nave received. From those newsnaner.
wnlch have one price for everybody. and 70.
qa're everybody to pay that price, it is unnec-
essary to say Messrs. Geo. r. Howell e r.
OBTAIN no advantages beyond the establ;shod
commission. nor do they desire anv. WIZ.
!ney want, and must have for their natrons
Is the lowest price, and when thew have tho,
.ney are :itisfied They are quite we'll .v .n
the cheapest. se"erai rule,