Morning journal and courier., 1880-05-03

esL TeSaro 1OE puDilc oplu1Ou, SOVSEuou Uy Iu' highest principles of business intercourse 1T all our transactions and relations, combined with all the energy and experience we com mand. Animated by the most lively conf dence that the tide of diversity, which for tht past seven or eight years depleted in man! parts of the country the busy hum of indus try, has at length entirely recedsd tha throughout the land there is g glow of pros perity, and where the quicksands of fnancia ruin seemed for some time past to swamp al business enterprise, the pleasing grasp o commercial prosperity now rests with un doubted security.
 Our experience has taught us that the grea growth of the good city of New Haven with in the past twenty years demands additiona facilities for purchasers of Dry Goods. w have had fully demonstrated the need fel for an exclusive frst-class Dry Goods House proportionete in magnitude to the rapid growth of the city; house where the bes makes and richest fabrics Fprocurable O American and Foreign Manufacture in Ricl Silks, Dress Goods, Millinery, Gentlemen Furnishings, Shawls, Cloaks, Suits, Ribbons Laces, Embroideries, Hosiery, Ladies' Fin' Underwear, Linens, French, German ant British Novelties. and Fancy Goods Fringes Notions, Gloves, &c., &c.,, &c., would be car ried in perfect assortments sufficient to nee the requirements, and satisfy the active an ever-increasing demands of one of the mos enlightened as well as the most fashionabl cities in the Union.
 New Haven, the mother of tYals," has al ways ranked first in point of refinement ant fashion, and from no other city of New Eng land does the Metropolis receive such a large and fashionable patronage as she does from the inhabitants of the City of Films.
 This fact being fully demonstrated to us fo some years past, and inspired with the liveiies ambition to keep in New Haven it's best trade we determined to engage the best location known of, or obtainable, for the purpose O carrying out our ideas of the requirements and wants of the people.
 The structure of which we are about tt embark stands perfect monument to the en terprise and energy of it's founders and th people of New Haven.
 We purpose by every effort in our power te pursue that course which shall merit the pat ronags of the people who desire to increase the business interests of New Haven by mak ing their purchases from selections of th' best goods obtainabla, either of American O Foreign manufacture, without leaving thei own city to enrich other comm unities.
 Our business relations with the home mar kets will be protected by constant and vigi lant watch on it's tendencies and fluctuations While as regards such goods, the materials ot which can only bs procured where in the balmy breezes of foreign climss, their growth, culture and manufacture are sciences knowr only to the inhabitants of those parts of the globe peculiar to their productions. There, too, we shall be fully represented. Alread, we have placed large orders for the coming fall, in France, Belgium, Holland, Switzerland and England, so that we will at all seasons bt in constant communication with the leading manufacturers of both hemispheres. We therefore with perfect certainty can say, that we shall be able to present to our patrons witt the choicest novelties of the New and Old World at the earliest moment possible after production.
 It is our intention to adopt the most ap. proved modern principles in our system o business, and it will be conducted with all possible regard to the comfort and interests of our patrons, combined for their convenience with premptitude and dispatch. Our goodl will at all times be as represented. By thii means we hope to earn the public confidence without which all our efforts and exertions would be irretrievably lost. The selling price of everything will be marked with plain fig urss, from which we shall not deviate, and al prices which even the closest buyers will find cause for approval and admiration. The ave- nue through which we hope to reach success ia pIanked with the old and familiar motto ot ssQuick Sales and Light Profts," depending on the volume of our business, for which we entertain the most sanguine hopes. Satisfied with modest remuneration for our own ser vices, we are determined to sell our goods al the LOWEST LIVING PROFIT. Guided in our enterprise by the wants of the people, our determination is to supply them, and so doing merit that end for which we alma generous patronage-and an undoubted suc- cess.
 It is needless fer us to say that in these days of sharp competition we are prepared, in every sense to meet all emergencies. Cona- manding all the materials necessary to suc- ceisfully carry out great business enterprise, we are ready to stand upon our merits. Ir all our different departments we shall carry full and complete lines of goods, which shall be selected with the greatest care from the best resources in which the same can be pro cured. representing everything as 1t really IS, bsing fully convinced that plain, honest truth needs no coloring, and can bsss be relied CD at all times.
 We now take great pleasure in informing the people of New Haven and State of Con- necticut that on or about MONDAY, May 17, we shall be prepared to receive them.
 Trusting our efforts will meet with your appreciation and merit for us the favor of your esteemed patronage,