The Hawaiian gazette., 1880-01-28
CAUTION To THE PUBLIC

To avoid imposition, purchasers of Waltham Watches
will observe that every genuine watch, whether gold
silver bears trade mark both and movement
Gold cases are stamped "a. w. Co." and guaran tee
certificates accompany them. Silver cases stamped
Gam Watch Co., Waltham, Mass, Sterling silver, and
accompanied by guarantee certificates, signed r. E.
Robbins, Treasurer. The name "Waltham" is plainly
engraved upon all movements, Irrespective of either dis
tinguishng marks.
This caution is rendered by of the fact
that our cases are frequently separated from our move
ments and put into worthless of other MAKERS
and uersa thus affecting nurously the performance
of the watches and vitatng our guarantee, which is
tended only complete watches wholly made
by 1t necessary also because is notorious
metal quality of both gold and silver gene
rally sold. We have demonstrated by frequent assays
that mauy gold and silver offered in the market
debased from from 10 to 20 per cent from the Quality
they be- This is fraud upon the purchaser and
accounts for the low price at Which such cased watches
have been Sold
We take this occasion to announce that we have re-
Gently entirely remodelled the popular grades of full
plate movements, known by the marks Z" VIM. Ellery,"
nAppleton, Tracy Co., Waltham Watch Co., P. s.
Bartlett" and /" Broadway" giving them only a
highly improved appearance, but great additional value
We embody them such of the best results of
popular form of watch We give these new model watches
special recommendation to all who look for good per-
formance and solid excellence at moderate cost The
alterations have been made with the view of pleasing
practical watch makers, as well ss watch wearers.
We avail ourselves, too, of this occasion to the
public against CHEAP watches. The superiority of
Waltham goods in all grades is generally
knowledged that our competitors Swiss and American,
TO have resource but 10 present the attraction of
Price. Their goods being inferior to they have
sell them for what they get Times hard
people generally not knowing good watch from bad
one very often allow a small price 10 decide them. VIII
liam Morris. the eminent English Lecturer Art and
Topics, in recent lecture delivered before
"Trades Guild" says:
the public in general set upon having
things cheap being ignorant that they do not know
they get nasty, alsn ignorant that they
neither nor whether they give his due.
know that the manufacturers, so called set
carrying competition to its utmost competition Of
cheapness excellence that they the bargain
half way and cheerfuy furnish them with nasty
the cheap price they asked for by of
what can be called by prettier name than fraud"
We much mistaken If this is what the public wants
expects of least Good watches be made
when neither workmun employer has pride In his
cupation interest and pleasure in the work both
wanting and both essential in good watch making.
I0to Performance and high repairs.
Our mission was, and our business Is to make good
Watches whatever the holding firmly to this single
purpose, have improvement in quality and reduc
ton in cost by of discoveries and improvements in
machinery and by natural causes steadily together,
until truly say, Waltham Watches In their
pecve grades the best watches made and as to the
lower grades, they within the reach of everybody
who wages Our prices low as they ought 70
be- and as low they will be. Watches cannot be made
for nothing even by machinery We 70 the public,
buy good watch while about it, and pay proper
price for it. The honest dealer the bet
ter satisfied will be In the end don't be deceived by
cheapness--quality descends faster than price.
For American Watch Co., Of Waltham, Mass