The Elk County advocate. [volume] (Ridgway, Pa.) 1868-1883, 1880-04-08
In the Matter OF Advertising.

If you have goods to sell, advertise.
Hire man with lampblack Kettle
and a brush to paint your name and
number on all the railroad fences. The
cars go whizzing by 80 fast that no one
can read them, to be sure, but perhaps
the obliging conductor would stop the
train to accommodate an inquisitive
passenger.
Remember the fences by the roadside
as well. Nothing is so attractive to the
passer.by as a well-painted sign: Mill
ington's medical MKT for mumps."
Have your card in the hotel register
by all means. Strangers stopping at
hotels for night generally buy a cigar
or two before they leave town, and they
need some inspiring literature for food
besides.
If an advertising agent wants your
business advertised in fancy frame at
the depot, pay him about 200 per cent.
more than It is worth, and let him put
it there. When man has three-quar-
ters of second in which to catch a
train, he invariably stops to read depot
advertisements, and your card might
take his eye.
Of course the street thermometer
dodge is excellent. When mans fin
gers and ears are freezing, or he is puff
ing and "phewing at the heat is the
time above all others when he reads an
advertisement.
Print in the blackest ink a great
sprawling card on all your wrapping
paper. Ladies returning from shop
ping tour like to be walking bulletins,
and if the ink rubs off and spoils some
of their finery, no matter. They never
will stop at your store again.
Don't fail to advertise in every circus
programme. 1t will help the circus to
pay its bills, and visitors can relieve
the tedium of the clowns jokes by look
ing over your interesting remarks about
twenty per cent. below cost" etc.
A boy with a big placard on a pole is
an interesting object on the streets, and
lends dignifed air to your establish
ment. Hire about two.
Advertise on a calender. People
never look at calander to see what day
of the month it is. The merely glance
hurriedly at it so AS to be sure that your
name is spelled with or without "p,"
that's all.
When the breezes blow, waited by a
paper fan in the hands of a lovely
woman, tits well to have the air redolent
with the pei fume of the carmine ink in
which your business address is printed.
This will make the market for decent
fans very good.
Patronize every agent that shows you
an advertising tablet, card, directory,
dictionary or even an advertising Bible,
if one is offered at reasonable price.
The man must make living.
But don't think of advertising in a
well established legitimate newspaper.
Not for a moment. Your advertisement
would be nicely printed and would find
its way into all the thrifty households OF
the region, where the farmer, the me-
chanic, the tradesmen in other lines, and
into the families of the wealthy and re-
fined, all who have articles to buy and
money with which to buy them, and
after the news of the day has been di
gested. it would be read and pondered
and next day people would come down
| to your store and patronize you, and
keep coming in increasing numbers, ant
you might have to hire an extra clerk oil
two, move into larger block and more
favorable location and do a bigger bust
ness, but of course it would be more
expensive-and bring greater profits.-
New HaUen Register.