Claiborne guardian. [volume] (Homer, La.) 1877-188?, 1880-03-17
6ratuitous Advertising.

the keen anxiety of the same party To get
commcndatory articles of himself or his
business IN the papers.
\ Doctor. for instance, who has 10 card
in paper, performs with great skill sdtne
surgical operation. II is not long before
some Of his friends detail the fact. to the
editor with "A request to publish. aud should
the editor hr 50 forg'tfnl Of his own inter
r-i n Ia insert this gratnitous advertise
mcnt, the doctor preserves the paper and
orders several extra copies that the news
him the most good. lie does not call this
advertising, yet II il Just that, and is plnr-
ed in the most advantageous shape. lie
would lhrly declare that an advertisement
would do him no good, although h- had
used the most strenuous eNcrtions to secure
the insertion Of one of the greatest usr to
himself
Young Squire Il. has given much time
aud labor to the preparation of u ease in
court. In the trial he examines the wit
ucs>r- with skill; he presents his legal au-
thoFities with happy effect and delivers Ia
To- the jury . speech of most thrilling elo-
uurncr. He does not call IL advertising il
the local p,prr drvotcs n half column to
his praise, although he and his friends
have brought all manner If influences to
fh. null,
ton II that notice aud Ia what cnd' Why,
that the little world around him may he
impressed with the fact that his ability il
great, and being 80 impressed that they
may give him business and enable him to
accumulate money.
a merchant goes Ia his market town to
mention il not made of his departure and
arrival and the nature of the bHsifcsS tina,
carried him away. lie will invcigh loudly
against advertising, yet will take IA plan
ter, Mr.. A., to ono side aud will converse
with him IN this way: "A. ! have Just re-
crivcd n large stock of goods propose to
sell them cheap. want your trade. Try
me this year. and You'll have no occasiou
to regret it," when he docs this, he is all
vcrti,ing.
The difference between these men and
those who openly advertise through the
columns of the papers and by means of
printed bills, Ii Just this: The one knows
that certain degree of publicity is to be
given to his business aud the nature of his
claims upon the people, aud he seeks To
give them this publicity III u way that will
cost him nothing. If he can get the use
of the columns of IL newspaper free, all we'll
and good; If not, he viii take the high
chances. lie Lies 10 see has name there.
and the fact that he has many goods aud
cheap goods to sell. The physician likes
to have the public read the record Of his
successful work, because he knows that it
will make him money. The lawyer scat
trr- far and wide the paper containing the
to those from whom he viii receive bust
ness. The teacher takes care To have an
editor on hand To write mp the achrNr-
mcnts of his pupils, and furnishes him with
Mandatory notices from other sources Of the
high character If his school, and bases all
these things on the duty of the press To al
vance the cause of education, without max
ing mention Of the fact that while the
cause is helped his pockets are filled hy the
same means.
We have been journalist since our
youth. and We have yet to see the member
oi any prot, >>inn or calling Int that was
pleased To- Sc" such notices in the local pa
prr~ ~ would and him i'll the getting OF
money W fame.
Every public act of the merchant in CON
ncrtiuu with his hu,iucss j. carefully cal
cutatrd to increase his chances of financial
success The desire To advertise and the
Necessity for advertising, is inscparahly
connected with every form of human effort
that depends upon public patronage for its
sHfcess. Aud while the name af the midi
vidual may never be seen in the columns
of the ncwspaprr he nevertheless adNcr-
ti~r' in some form every day of his life.
The merchant. or business man of any
class, who recognizes intrlligcntly the ad-
vantagrS ct advertising, If his views Ice
broad and liberal aud his march in business
keeps step with tn" agr. soon recognizes
the fact that only through the medium oi
The statistics of business show that the
intelligent advertiser never fails tn accu-
mulate money when he pays for and Sc
cures the insertion of his notices ~ the