Butler citizen. [volume] (Butler, Pa.) 1877-1922, 1880-04-07
The Newspaper Advertising Bureau.

To George p. Rowell IL Co.'S Newspaper Ad-
vertising Bureau, 10 Spruce street, New York,
the press and the public are indebted for most
of the statistics of American Newspapers.
When this firm commenced business in 1866,
there was not accessible to the public, anything
which approximated a complete Newspaper
List. II was the custom of the advertising
agencies to keep theirs secret believing that
they thereby made it necessary for advertisers
to consult them. In Is 0 Messrs. Geo. r. Row
ell & Co. issued the first American Newspaper
Directory. In the preface of that work oc.
Cured this paragraph:
1--WE have always believed and labored in
the belief that, Advertising Agents, il was
and should be in our power to be OF material
service 10 both advertiser and publisher, and
we know no better way TO convince them Of
the value of our services than by issung this
book, thus enabling them 10 communicate with
out our aid this we do in the belief that We
shall thereby the sooner persuade them of the
utility of employing and encouraging our
Agency"
The result showed the position to be well
taken. Within twelve months their firm was
IN receipt of a patronage larger than had ever
before been accorded 10 an Advertising Agency
II is a fact frequently commented upon, that
there is no other business interest Of the coun-
try the statistics of which are 50 thoroughly
set forth and made public, as that of making
Newspapers and for this the American News
paper Directory has the entire credit.
In 1876, at the Worlds Fair mt Philadelphia,
Messrs. Geo. =. Kowell d Co. erected u build
ing in which were received, filed and exhibited,
late copies of every American periodical publ
cation, numbering at that time eight thousand
one hundred aud twenty Of this enter
\ NN TTMIL pIauf in tho
opening paragraph Of his letter of July 10th Of
that year. writes as follows:
81 have frequently had occasion to notice the
big way in which the Americans do things, and
! do not know that II would be easy to find an
apter illustration Of IT than that furnished by
the Newspaper Building in the Exhibition
grounds"
Messrs Geo. ?. Rowell & Go. point with sat.
isfacton 10 the two years in which they in
CURED the greatest expense for extending IN
the public broad sources Of information con
cerniDg the business in which they are en-
gagged 1860, 1S7G) as the two in which, not
withstanding the extra ordinary outlay, did ac-
tunlIy produce for them net income in excess
Of any other years of their business caree.
One of the strongest holds which this Adver-
tising Bureau has upon the newspapers, is OBJ.
taine1 by their system Of making prompt pay
ments for work done Newspaper men who
have commended this feature when visiting
the cashiers desk and shown conspicuous
printed notice posted there, which reads:
"ALL BILLS RECEIVED BEFORE TWELVE
O'CLOCK MIST nE EXAMINED ASD
PAID TODAY"
The Advertising Agent AYERS 10 his patron,
the advertiser, that he will procure for him Hc
forrest p0ssibfc rafcs. His profit comes from u
commission from the publisher. To take the
advertisement at reduction from usual rates,
and pay the agent for securing it, IL not always
pleasant for the newspaper men, but the reHec-
ton 1--WE shall surely get the money the day
we send the bill /" has often decided him to nc
cept an offer far below the price he ought To
have received. From those newspapers which
have one price for everybody, aud require ev-
erybody TO pay that price, it is unnecessary 10
say that Messrs. Geo. T.. Rowell IL 20. obtain
no advantages beyond the established commits
sion nor do they desire any. What they want,
and must have for their patrons, is the lowest
price, and when they have that they salts
fed. They are quite well aware that the best
papers are, as n general rule, the cheapest.