The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1880-04-09
- THE .gDy.ERTISE.nE.N r..
Some sagaciOms Remarks Telling What
10 10 and What Not to DO ia these

.Hdftfrs.
From the New Haven Register.
IL you have goods to sell, advertise.
Hire a man with lampblack kettle and a
brush to paint your name and number on all
the railroad fences. The cars go whizzing by
SO fast that 10 one can read them, TO be sure,
but prehaps the obliging conductor would stop
the train 10 accommodate an inqusitive pas
senger.
Remember the fences by the roadside as we'll.
Nothing is so attractive TO the passerby as a
we'll painted sign: Millpgtors medical mix
ture fol- humps"
Have your card in the hotel register 10y al
means. Strangers stopping at hotels for a
night generally buy cigar or two before they
leave town, and they need some inspiring liter
airy food besides.
Ii an advertising agent wants your business
advertised IN fancy frame at the depot, pay
him about 200 per cent more than it is worth,
and lie: him put it there. When a man has
three quarters OF a second in which to catch a
train. he invariably stops to read depot adver-
tsements, and your card might take his eye.
OF course the street thermometer dodge is
excellent. When mans fingers and ears ale
freezing, or he IS putting and "phewng at the
heat is the time above all others when he reads
an advertisement
Print in the blacklist INK great SPRAYING
card on all your wrapping paper. Ladies re-
turning from shopping tour like TO be walk
ing bullehnes, and If the ink rubs off ard spois
81 hair tor
Will stop at your store again.
Don't fail to advertise IN every circus pro-
gramme. 1t Will help the circus to pay its bills,
and visitors can relieve the tedIum OF the
clowns Jokes by looking over your interesting
remarks about 30 per cent below COST etc.
A boy with b!g placard on pole is IN
interesting object on the street, and lends
dignided air to your establishment Hire about
two. Advertise on a calendar. People never
look al calendar 20 see what day of the month
i is. They merely glance hurredly at it so as
to be sure that your name Is spelled with or
without p, that's al.
When the breezes blow waited by paper
Tan in the hands of lovely woman, 'tis well to .
have the air redolent with the perfume of the
,armine ink in which your business address is
printed. This Will make the market for decent
ans very good.
Patronlze every agent that shows you an adj
7ertislng tablet, card, directory, dictionary or
'ven an Advertising Bible, if one is offered at
| reasonable price. The man must make
living.
But don't think of advertising in we-es-
ablished, legitimate newspaper. Not for a
moment. Your advertisement would be nicely
printed and would find its way into all the
hrifty households OF the REGION where the
armer, the mechanic, the tradesman IN other
ines, and into the families of the wealthy and
efned, all who have articles to buy and money
With which to buy them, and after the news of
he day has been dgested, 1t would be read and
and next day people would come
own to your store and patronize you. and keep
omlng in increasing numbers, and YOU might
ave to hire IN extra clerk or two. move INTO
anger block and more favorable location aud
10 bigger business. but Of course it would he
aore expensive-and bring greater profits.