Little Falls transcript. [volume] (Little Falls, Morrison County, Minn.) 1876-1894, 1880-08-06
Patent I.isides,

A number of our exchanges are discussing
the question Of the desirability ofwhat il gem
orally termed s:patent insides for country
newspapers. Our readers will understand. by
this the side printed BY some newspaper un-
ion for instance, the second and third pages
of The Transcript are printed in St. Paul. and
constitute the "patent inside" Of this paper
There is some diversity of opinion on the sub
jeet amongnewspaper. men, but it appears to
us that the intelligent argument is mostly in
favor of the patent inside. q It is now the u.s.
ual custom with the papers in this State that
do not use the patent inside, excepting papers
printed in St. Paul, Minneapolis. and perhaps
one or two other towns, to procure what is
known ll as Kellogg's Auxiliary Plates to print
one side Of their paper. These plates are
estereotyped stories, and are forwarded in
boxes in solid chunks, ths width of column
and Of lengths varying from one foot to half
an inch, so that they can be adjusted to the
length Of either long or short columns Sto-
ries several. columns in length are thus Cor
warded to the newspaper men purchasing
them; or brief laughable items, poetry, or mis-
cellany Of any kind, can be procured in the
same way, at a price very much below the cost
OF setting up the type. After these plates
have been used in one printing Office they are
Immediately shipped to another printing
Office for use, and so on until they have been
used in forty or, fifty or possibly hundred
call printed at home" newspapers, when they
are returned to the establishment where they
were made; after having been in use perhaps
year orfwo. The Kellogg establishment
sends Sat considerable quantity Of these
plates/every week, which follow the regular
rodte for long time, and are then returned.
rThe call printed at home" newspapers of the
Northwest, excepting in the largest cities,
with very few exceptions, get all the reading
matter that they print on one side from these
plates, and we can name papers even in the
cities that use them more or less. 1t is un-
necessary to institute a comparison between
matter printed from the Kellogg plates and
the patent inside which is absolutely fresh
euch week. In the next place the patent in
side is prepared by competent and abe men
and to say that the ability shown in it's prep.
aration is superior to that possessed by the
average country editor is in no wise derogato.
ry to the country edit ors as a class It is
simply matter of fact. The Todd County
Argus, which uses patent inside itself,
says:
"The printing of both sides at home will al
low of the leaving out of the long columns o
crime and sensational stori es which are uni
reading for young people, or any one else ex
cept circus performer, and i'll its place will
higher class of literature"
Although the assertion of the Argus is sens
ib'e as the most of the argument on that sid,
| Of the question, it has no foundation whatev
er. The moral standing of the inside of tn,
Argus itself is fully as high as that Of the out
side, or that of the home printed side of near
ly all the country newspapers. The countr,
newspaper publisher who discontinues tn,
patent inside in order to fill up with Sunda,
school literature will soon discover that he ha
mistaken his calling. We intend to begi1
printing both sides Of The Transcript in abou
| year from the present time, for the following
| reasons. The matter that will have to be Sc
up for our daily edition will be sufficient t,
print both sides, and it Will, cost less to use
than it would to hire one side printed in St
Paul; and our advertising will be too large tt
| be all carried on one side of the paper. Bus.
print both sides at the home Office, but we re-
gard the newspaper union rs on excellent in
| .stitution nevertheless.