The daily intelligencer. [volume] (Seattle, Wash. Territory [i.e. Wash.]) 1876-1881, 1880-03-12

OF NEwsPAPRRs AND THE
ANTa.NRWSPAPRR HAN.
Alexander Smith and Jerry Birdsal
w~re near neighbors living il the city
Of New York, bat few doors distsn
from each other. They had been
scbeolrnstss in their boyhed md ths
in imscy that existed between thea
w,s not lessensd when Smith took unit
himself better half. and settled dowr
1t "nce - man OF fanay. The "a
vsutages Of the two Insa <Uese sbos,
equ.l. and il any existed - . mSuniary
way It was in favor of Birdssll. who's
father had left coosidsssbls wealth
which eusbled the son to start we'll ID
his occupation Of . merchant which hs
adopted as most congeniaI to bis incli
natioas; aud. very sioguiariy. 6aisk
lad also chosen the same occupation.
1t WAS immed,stely after the resolu
tion 1T B;rdsslI to become . dry goods
merchant that he accidentally mei
Smith one DAY ~ y restaurant, When
tue conversation disclosed that both
bad determined TO 60 int" the dry goods
business aud in tho same LEGALITY.
Well, Aleck. said Bisdsall. 'this ID
really great surprise. snd II shall re-
greet that We may b the means Of in-
jury to each other: I assure you an
almost disposed to enter into some nav
business else where
No. Jerry. replied smith. Il do not
anticipate that you will dome any harm,
ami nm determined that / will not
attempt to hurt yonr trade in tho least
l rather like the ides of our aeermess to
e+ch other. as either Of as may q times
give valuable suggestion. to the other >
AS you say. Aleck. Birdsall replied, i,
but l don: propose to ssk any friend
or f"e how to manage my business.
intend to cut close. get a. large profit.
- possible. and keep my expenaes down
to the lowest notch. g =
Well. Jerry I Judge froa What you
say that you iotend to act 10 . different
way. and will not carry on your busi-
ness as shall mine, ssid smith. i
propose to adopt the Plan Of smsll
profits. aid to sdvcrti.e - l,berally -
possible; ard have det-rsined to keep
up my advertising during the dull sea.
son. 80 that when the season fer sales
ote"s my nsmo will not b forsQtt0
by tbs thousands Of people Who laily
read the newspsrers.' Af
'Yor don't say. Aleok, that yoa inc
tend 10 put your money in newsnapb
advsrtisements. do you p That wiii-to
N, ,nunv fhpnvs, =
NO. Jerry replied Smith. 1t is not
money thrown s~ay. You knew Hor-
ace Greeley said that any merchant
was foolish who did not pay - much
for advertising - for the rsat Of biz
place Of business $EIt
oh, pshaw! Horace was an old
fogy.' said Birdsal!. H. knew nothing
about mercantile business
bot, replied Smith. he was . great
observer of men and results, and, sup.
pose he came to the conclusion respect.
ing the vslue Of newspspers b lpeh1pg
At the success of different busiuee3 ID
according 10 the plans upon which they
c,ri~d on thei: business operations.
But. Jerry. We will not discuss the sub
jrct further. You are sheadstroog
eu"ugh to have your own way.in the
matter. - / know, and I don't think /
shall deviate from the plans I hsvs
laid DOWN
so b. il. Aleck,' said Bir1sall: :aay
the best man win. I don't propose to
let nawspsper come into my store q.
crpt for wrapping paper
We'll. Jerry. ! rexrst thst ! 0uot
now be Of. said Smith, who. npoo
licking at bis watch. continued: I have
just time to 60 70 the sale.'
Tbs foregoing conversation will Il.
lustrats the d .f-rent charscteri Of the
two men. A,eck Smith was jovial.
g"od na,ured fellow. who believed that
W"ney wss made 70 uss and tuso over. ).
rather than to lie idle. he had cone
to the conclusion that he must spesd
money to make Il. and having rsferrea
~ the successes and failures otteodant
upon d.6rr..t husiness psp, he bad ~
tied in HE miDd . g ~ l6dssit1 pf
a. li',erally ~ biz means
would allow.
Birdsall. on the contrary, had . more
narrow disposition. and concluded to
make money - rapidly - hs cnnh By
getting large pre6ta, ard % atoiA. ~
possible expenee, even to advertising
Or the purchase of nevspapaes. Il 81
other respects there wss msoh similar.
ity in the disposition sf the two fiioads
Who wers about 10 eas6afk IL business.
After the cenversatioo related. Saith
Who bad earefally besA looking oSos
the advertisowents in the pepess ef
heavy sslss. aud had osde up ~ ujod'
to attend them. started o6 10 -
whether hs could realize % any ar.
gains. Birdsail. Who seldom ejaaooo
Ct newspspes, of ceasss kDsw soexjni
Of the sale his friend attended. cd
vent 10 his store. which was then bsing
fitted up. to receive bio stock q Roedo
yet g. b- purchased.
Smith. having spsnt sbout twe ham
At the heavy sals oi 20 ds. rehsUt4
home ratis6ed that - 6a1 0ode olSoo6
tc0O bv bis purchase. end gave credit.
az he properly should. 70 Tie eAvse.
tis4 meut N tie paper. He smiled With
. satisfaction 20 himself to think that his
ideas OF papers thus far had proved
beneficial 81 him.
4 think new b said to:hioselG 4
shall taks all the papsss. . I eoaGdeer
have made enoaeh sat a oy nosn&
ine's bargain 20 pay for them 1ue ssve
r.l ysars' Being . peo0pt baainsso
man, he did NOT delsy. bss - soes -
be had resolved 70 do this be ct down
q bis ol6ce 6esk and wrote the fellow.
-h;ch h> aA.3se eaaad "A hia ehiof alaek.