The Wellington enterprise. [volume] (Wellington, Ohio) 1867-188?, 1880-08-12
The Home Market for Cheese.

ENGLAND imported laSG year 1Our
pounds of American cheese for every
individual of the population. Estimat-
ing on the usual basis of five persons in
family, this would give an average
consumption of 20 pounds of foreign
cheese for each family. If we estimate
the native production at four times the
quantity imported "a very low estimate).
his would give 100 pounds of cheese IN
,he aggregate to each family per annum,
or 20 pounds to each individual. If the
consumption here were equal to that in
England, we should use very nearly
loo, 900, 900 pounds of cheese yearly,
which, with the amount exported,
would require production of 1,150.-
BOO, 600 pounds. Our present total prod
let is less than 800, 600, 900 pounds.
The question then occurs, how can
We induce our people to eat half
pound of cheese per week per head.
This seems to be a very small require
nent and a very moderate allowance
which any person with a moderately
good appetite could very easily and
very prohtably consume. 1t is certain
Iy not the capacity that is wanting, but
;he desire. How then can this desire
:or cheese be stimulated up to the point
.equired for the consumption OF six or
seven times as much cheese as is now
eaten? There are some ways and
methods that occur to a person of prac-
.ical business requirements, and of
;hese the principal ones are: first, to
make really good and attractive arti-
,le; and second, to acquaint the public
with the fact that it can be procured at
, reasonable price.
1t was said of old that 1.-THE chill
1ren of this world are wiser than the
children of light" 1t is equally true
IN our days, and we, ''the children of
light" the honest, upright, industrious,
skillful, but modest and retiring dairy
men, may take lesson from .'the
children of this world" the quacks.
the humbugs, the conlidence-men, and
all those whose individual possession
OF "cheek" would supply the whole
world of dairymen with stock in
trade and leave large surplus to draw
upon for emergencies; the Barnums,
the Wall Street sharks and others
"who draw all men unto them" They
simply put their light, not under
bushel. but upon hill. where it can be
seen. and set forth their business 50
that every man, woman and child may
know of it. Let us take line and a
precept from the lightningrod man,
the strawberry tree" peddler, and
| others who canvass from house to
house and find customers wherever
| they call. Why should not those who
have a legitimate business, and whose
mission is to do good and serve a use
full purpose, use those means which,
made to serve a good end, are honor
able and effectivep Let dairymen send
out samples of their product to every
| vlIlnna and tho
towns and cities, making arrangements
with grocers and others to retail their
goods. If these are well made-of
whatever quality they may be, and
whether full cream, half cream. or
skim-once they are introduced the
work is done, the demand has been
created, the desire has been evoked,
| the want has been made known.
The value of cheese as an article of
food needs no elaborate demonstration;
it speaks for itself, and if once the chill
dren even could be made acquainted
with it they would ''cry for more" and
the parents would soon join in the de-
mand. But it will not do to send out
to our foreign customers the best
cheese, and supply home consumers
with the skins, the off-favored, the
huffy and the tainted refuse. To find
really good cheese at grocery store
is very difficult, and the wonder is that
the mean stuff there retailed finds any
sale at all. The fact, indeed, that it
sells, argues that good cheese would 60
off with great rapidity, and that the re-
quired increase of six hundred per cent
on our present home consumption would
soon be reached.
This business is in the hands of the
dairymen themselves. and if they will
first reform their practice and offer no
poor cheese to the consumer (except a
pig). and, in fact, make no poor cheese,
be thoroughly honest to themselves and
do themselves perfect justice, not belly
ing their own skill and business capacity,
and use the ordinary business methods
Of attracting customers and of keeping
them when they have been secured,
the result will surpass their most SAN
guine expectations, and prove to them
that the ancient adage to the effect that
"a man is not without honor save in his
own country and among his own peo-
pie" is in no wise applicable to them.
4 Western Farmer, IN the Country Gen
| Ie1ndn.