The Louisiana Democrat. [volume] (Alexandria, La.) 1845-1918, 1880-05-19
ABOUT ADVERTISING.

II you nave RoOuS 10 sell, huVeILlSe.
Hire man with lampblack kettle
and brush to paint your name and
number on all the railroad fences.
The car goes whlzzing by so fast that
no Que can read them, to be sure, but
perhaps the obliging conductor would
stop the train to accommodate au in-
QulsltlVb passenger.
Remember the fences by the road
side as well. Nothing is so attractive
to the passer-by as a well painted
sign: "Millngton's medical mixture
for mumps."
Have your card in the hotel register
by all means. Strangers stopping at
hotels for night generally buy cigar
or two before they leave town, and
they need some inspiriting literary
food besides.
If an advertising agent wants your
business advertised in fancy frame
at the depot, pay him about 200 per
cent more than it is worth, aad let him
put it there. When man has three
quarters of second in which to catch
train, he invariably stops to read
depot advertisements, aud your card
might take his eye.
OF course the street thermometer
dodge is excellent. When IA mans
fingers and ears are freezing, or he is
putting and "phewing" at the heat, is
the time above all others when he
reads an advertisement.
Print in the blacklist ink a great
sprawling card on all your wrapping
paper. Ladies returning from a shop
ping tour like to he walking bulletins,
and if the ink rubs off and spnlls some
of their finery, no matter. They never
will stop at yonr stare a an.
Have few posters pasted all over
town mixed mp with niger minstrel
Streamers and theatrical bills; they
will appear very prominent and at
tract about as mnch attention as a
black spot on speckled dog.
Have thousands of little dodgers
printed and hire a few boys to dis
tribute them. You've no idea how
the junk dealer and paper rag mau
will respect You.
Don't fail to advertise in every cir
cns programme. 1t will help the cir
cus TO pay its bills, aud visitors can
relieve the tedium Of the clowns Jokes
by looking over your interesting re-
marks about "tH enty per cent below
COST" etc.
A by with big placard on pole
is an interesting object on the street
and leads Il dignitied air to your estab-
lishment. Hire about two.
Advertise on a calendar. People
never look at calendar to see wha,
day of the month it is. They merely
glance hurriedly at it so as to be sure
that your name is spelled with OIL
without p, that's all.
When the breezes blow, waited By a
paper fan in the hands of lovely WON
an 'tis we'll to have the air redolent
with the perfume of the carmine ink
in which your business address il
I'm ed. This will make the market
for decent Ians very good.
Patronize every agent that shows
you an advertising tablet, card, direc-
tory, dictionary or even an advertising
Bible if one ia offered at reasonable
price. The man must make living
4 But don't think of advertising in {
well established, legitimate ncwspa
per. Not for ii moment. Your adver
tisement would be nicely printed al
would find its way into all the thrifty
households of the region, where tn,
farmer. the mechanic, the tradesmar
in other lines, and into the families o
the wealthy and refined, all who have
articles to buy and money with which
to bny them, and in the quiet of thu
evening after the news of the day hat
been digested, it would be read ant
pondered, aud next day people would
come down to yonr store and patroniz
; you, and keep coming in increasing
numbers, and you might have to hir
an extra clerk or two, move into
larger block and more favorable loca
ton and do bigger business, but o
course it would be more expensive
and bring greater profts.-[New Ha
van Ra0isfer