Ashtabula weekly telegraph. (Ashtabula, Ohio) 1880-1886, 1880-08-13
The Home Market for Cheese.

ENGLAND imported last year -four
pounds of American cheese for every
individual Of the population. Estimat-
ing on the usual basis of five persons in
a family, this would give an average
consumption of 20 pounds Of foreign
cheese for each family. If we estimate
the native production at four times the
quantity imported Ga very low estimate) ,
this would give 100 pounds Of cheese IN
the aggregate to each family per annum,
or 20 pounds to each individual. If the
consumption here were equal to that in
England, we should use very nearly
1000, 900, 900 pounds of cheese yearly.
which, with the amount exported,
would require a production Of 1.lJO,-
600, 900 pounds. Our present total prod
uct is less than OO,OJO,OO pounds.
The question then occurs, how can
we induce our people to eat half a
pound of cheese per week per head
Ihls seems to be a very small require
ment and very moderate allowance
which any person with a moderately
good appetite could very easily and
very prOhtably consume. 1t is certain
ly not the capacity that is wanting. but
the desire. How then can this desire
for cheese be stimulated up to the point
required for the consumption of six or
seven times as much cheese as is now
eaten? There are some WAYS and
methods that occur to person of prac-
tlcal business requirements, and of
these the principal ones are: first, to
make really good and attractive arti-
Gle; and second, to acquaint the public
with the fact that it can be procured at
a reasonable price.
1t was said of old that 1.-THE chill
dren of this world are wiser than the
children of light" 1t is equally true
in our days, and we, 'the children of
light" the honest, upright, industrious,
skillful, but modest and retiring dairy
men, may take a lesson from .'the
children of this world,n the quacks.
the humbugs, the conidence-men, and
all those whose individual possession
OF I" "cheek" would supply the whole
world of dairymen with a stock in
trade and leave large surplus to draw
upon for emergencies; the Barnums.
the Wall Street sharks and others
- who draw all men unto them They
simply put their light, not under a
bushel, but upon a hill, where it can be
seen. and set forth their business so
that every man, woman and child may
know of it. Let us take a line and a
precept from the lightuing-rod man.
the strawberry tree" " pedder, and
others who canvass from house TO
house and find customers wherever
they call. Why should not those who
have a legitimate business, and whose
mission is to do good and serve a use
tul purpose, use those means which,
made to serve good end, are honor
able and effective? Let dairymen send
out samples of their product to every
village store and even canvass the
towns and cities, making arrangements
with grocers and others to retail their
goods. If these are well made-of
whatever quality they may be, and
whether full cream, half cream. OF
skim-once they are introduced the
work is done, the demand has been
created, the desire has been evoAed.
the want has been made known.
The value of cheese as an article of
food needs no elaborate demonstration;
il speaks for itself, and if once the chill
dren even could be made acquainted
with it they would "cry for more" and
the parents would soon Join in the de-
mand. But it will not do to send out
to our foreign customers the best
cheese, and supply home consumers
with the skins, the ofi-havored. the |
hutfy and the tainted refuse. To find |
really good cheese at a grocery store |
S very difficult, and the wonder is that |
he mean stuff there retailed finds any |
'ale at all. The fact, indeed, that il |
jells, argues that good cheese would 90 |
'f with great rapidity, and that the re-
luired increase of six hundred per cent.
IN our present home would
loon be reached.
This business is in the hands of the
lairymen themselves, and if thev will
irst reform their practice and offer no
,oor cheese to the consumer (eNcept a
'ig), and, in fact, make no poor chees c,
De thoroughly honest to themselves and
10 themselves perfect justice, not belly
ng their skill and business capacity.
nd use the ordinary business methods
f attracting customers and of keeping
hem when they have been secured,
he result will surpass their most san
uine expectations, and prove to them
hat the ancient adage to the effect that
q man is not without honor save in his
wn country and among his own peo-
lie" is in no wise applicable to them -
Western Farmer, IN tte Country Gen
enldn.
A GIRL S motto--In summer. I scream: