Morning journal and courier., 1880-09-20
MONDAY, SEPTEMBER 20,
 AT II A. M.

AT A. M.
 But few short months have elapsed since it was our pleasure to announce to the people the opening of our business. We could then give but partial idea of our intended pro- ject. We endeavored, however, to convey an idea of what intentions were. Since then the most remarkable events that have ever transpired in the history of the dry goods trade of New Haven have taken place. The most important of these were caused by the scale of extremely LOW PRICES which we inaugurated, and which at one fell swoop destroyed the last remaining vestige of war prices and profits. Innumerable were the schemes and devices resorted to to counteract the tide of popular favor with which from the outset our enterprise was hailed
 The advent which followed is well known to the people by the prices which have ruled fin dry goods since the commencement of the first blow we struck at monopoly. Endowed with that inestimable blessing, determined and persistent energy, guided by long and varied experience, having at our command all the auxiliaries necessary for the successful operation of great business enterprise we shall follow the same marked course in the conduct of our business throughout, regard ing only the interests of the people and their wants in the line of Dry Goods exclusively. As we stated in our first address to the peo- pie that we should at once extend our prem ises, it is most gratifying to us to be able to say that from the first day we opened to the present not only have we felt justified by the volume of trade with which we were favored, but we felt compelled to enlarge in order to accommodate at all the popular feeling mani fested towards us, and enable us to carry stocks of such magnitude as we felt the exi- gency of our intent demanded, in order to be in a position to counteract the greater part of the trade from this State which yearly goes to swell the coffers of New York merchants This will no longer be necessary, since 'tis our resolve to carry stocks of Silks, Velvets Satins and Dress Goods, which for richness, magnitude, variety and grandeur of assort- ment, as to shades, design and texture, can not be surpassed on this continent, and at prices that very many New York houses can not afford to sell at, since our scale of pro- fits is much lighter than they can afford to live on, while our facilities for obtaining goods at the lowest market value both here and in Europe is not and cannot be exceeded by any metropolitan retail house, we make no exceptions. Having for years past care fully observed the energy, thrift and innum- erable industries for which hepeople of Con- necticut have become world-renowned, parti- cularly the good City of Films, the mother of Yale, so noted for it's onward march and pro- gress in commercial and manufacturing inter- eSts.
 And otherwise in point of importance our own State stands out in bold relief, with it's broad and navigable streams, with miles and miles of sea-coast some of the finest harbors in the world with diversity of soil and cliH mate well adapted to all the products neces- sary for mans comfort, coupled with the inn mense wealth of it's great corporations and private citizens combined, with one of the most energetic and industrious populations that any State can call her own. These facts have secured to Connecticut that progress that excites at once mingled feelings of sur- prise and admiration for her great growth and material wealth throughout the civilized @orld, and will stimulate us in our own en- terprise, and nerve our mind to energetically supply the wants of the people in our line, by carrying one of the finest, richest and most extensive stocks, exclusively dry goods, that have ever been carried by any house in the State. With the completion of our grand mammoth addition, our increased facilities enables us not only to enlarge all our depart ments, but to add those which we had not room to accommodate when we first opened. Our immense establishment will now extend from Chapel street through to Center, clear sweep of 25O feet by 45 feet wide with base ment accommodation throughout for reserve stocks, having entrances from Chapel, Greg son and Center streets, and will positively be the best lighted and most cheery warehouse within the borders of New England The en- tire establishment will always have flood of clear light supplied through 40 windows and 7 skyights, constructed specially for the ad mission of light peculiarly adapted for the display of colors, by which means ladies or others with weak sight can never be mistaken in shades or qualities at any hour of the day
 With an area of nearly It, 900 square feet,
 
 feet of shelving, we can with propriety call it that which others have already pronounced it, 'tThe Dry Goods Exhibition Palace" of Connecticut.
 We would invite particular attention to the fact that during last Spring we placed, through our Agents, extensive orders for Silks, Velvets. Novelties, Hosiery, Millinery, &c., &c., in France, Germany, Holland, Swift zerland and England, these goods now arriv- ing and specially imported for the Fall and opening of our Grand Mammoth Addition will form display the grandeur and magni fcence of which cannot fail to call forth the most enthusiastic admiration. The interior view by night will form through the diversi- ty of color, acted on by 800 gas jets,a perfect Monster Kaleidoscope, as represented through the Model Dry Goods House of the State, the opening of which shall take place on Monday the 2oth of September, at Il a. m., by Grand Exhibition of the choicest Novelties of the New and Old Worlds, to which you are most cordially invited.
 Awaiting the pleasure of your esteemed presence,
 We are, respectfully yours, BToWn,.BOIton & Co.,. Chapel, GreusOn and Center