The Somerset press. [volume] (Somerset, Ohio) 1873-1977, 1880-04-08
The Newspaper Advertising Bureau.

To Geo. P Rowell & Cos Newspaper
Advertising Bureau, 10 Spruce street., New
York, the press and the public are indebt-
ed for most of the statistics OF American
Newspapers. When this firm commenced
business in 1865, there was not accessible
to the public, anything which approxima
ted complete Newspaper list. 1t was the
custom of the advertising agencies to keep
theirs secret believing that they thereby
made it necessary for advertisers to con-
suit them. In 1869, Messrs Geo. P. Row
ell & Co. issued the first American News
paper Directory. In the preface of that
work ACQUIRED this paragraph:
We have always believed, and labored in
the belief, that, as Advertising Agents, it
was and should be in onr power to be of
material service to both advertiser and
publisher, and we know no better way to
convince them of the value of our serv;-
oes than by issuing this book, thus enabl-
ing them to communicate without our aid
this we do in the belief that we shall there
by the sooner persuade them of the utility
of employing and encouraging our Agen-
cy."
The result showed the position to be
we'll taken. Within twelve months Il cir
firm was in receipt of patronage larl ef
than had ever before been accorded to an
Advertising Agency.
1t is a fact, frequently commended up
on, that there is on other business intere Z
of the country, the statistics of which are
so thoroughly set forth and made public
as that of making Newspaper Directory
has the entire credit.
| In 1876 at the Worlds Fair at Philadel.
phia, Messrs Geo. P. RoweIl & Co. erected
Q building in which were received, filed
and exhibited, late copies of every Amer
ican periodical publication; Numbering at
tnat time eight thousand one hundred al
twenty mine. OF this enterprise, the Lon
ton Times correspondent. in the opening
paragraph Of his letter of July 10th of tina
year, writes as follows:
"l have frequently had occasion to no.
ii e the big way in which the American
d. things, and l do not know that it woult
be easy to hnd an apter illustration of j
, than that Furnished by the Newspape
, Building on the Exposition grounds"
) Messra Geo. P. Rowell & Co, point will
. sa abstraction to the two years in which the.
incurred the greatest expense for ex
, tending to the public broad sources of in
, formation concerning the business in whicl
they are engaged Qs69, 1876, as the TIVE
in which, notwithstanding the extraordina
ry outlay, did actually prndnce for then
q net income in excess Of any other year
of their business career.
One of the strongest holds which TIL
Advertising Bureau has upon the newspa
pers, is obtained by making their system G
max ing prompt payments for work done
Newspaper men who have commended thi
feature, visiting the office in New Yorl
have been invited to the cashiers des
and shown printed notice posted Their
= which reads
e "ALL BILLS RECEIVED BEFORE TWELv
O'CLOCK MUssT BE EXAMINED AND PAL
n TODAY"
:. The Advertising Agent AYERS to his p;
r tron, the advertiser, that he will procur
O for him the io,rext possible rates His prot
J. comes from a commission from the put
li-her To take the advertisement at a r,
duction from usual rates, and pay ii
d agent for securing it, is mot always plea
e ant for the newspaper men, but the refe'
&c tion 1--WE shall surely get the money III
p day we send the bill," has often decide
!. him to accept an offer far below the pric
,f he ought to have received. From tho'
If newspapers which have one price for ever,
no body, and require everybody to yay tn
price, it is unnecessary to say that Messr
Geo P. Rowell & Co. obtain no advantal
r beyond the established commission, nor {
u they desire any. What they want an
III must have from their patrons. is the lo'
rs esr price. and when they have that the
ne satisfied. They are quite well ava
o. that the best papers are the cheapest