The daily intelligencer. [volume] (Seattle, Wash. Territory [i.e. Wash.]) 1876-1881, 1880-03-12

Attef each had filled their respective
stoess with goods ie was but seldou
that they ssw each other. Occasion.
ally. Jerry would call around 70 th<
hoase sf his friend Smith, who's
charming vile ever lent gfacefal ct.
Traction foa comfortable home; ssd Il
Vas the heppiness that seemed to rsigu
10 The housshold Of Smith that began
= mako Jerry uosasy, and wish too be
hsd . smiling. happy vils 70 greet him
altar his days a tell and the vsxatiooa
sGtrodant apon business anairs.
Time rolled on and With equally en-.
oooragiDg circumstances the two kept
up the dispiay And allurements that
merchants are % prone to indulge in 70
secure trade. But in one psfticulal
thsy vary much Uttered, and It is need.
less - sayl that It wss in tho method Of
sdvertising. Show cards were put out
BY both. With the fascinating reduced
prices or extremely low fig Tres to en-.
tics, customers. Birdsall. however,
would not advertise. notwithstanding
the repeated opportunities Of solicitors
Of 4d@aetibes5eets of The respective city
papet& On the contrary. Smith. after
fairly considesing, the advantage of
oach paper. gave them an advertise
oout aceocdinH 70 his best Judgment.
and il ys3 seldom that he. would turn
turn. away any one Who soogh, to in
crsese bic patronage BY advertisements
He Vas careful. jsdicious, vnd yet. lib
ersl in his method Of writing and in
serting On advertisement. Il vas but
little while before be found that he had
inserted them in all the principal pa.
psrs OF tho city, and of the adj ,inins
cities also.
Gradually and constantly the basi.
ness Of Smith kept increasing. He
would every nosusns have tAs papers
to go whether any good bargains we're
offered. and when any such presented.
Vas on hand. and in this way, being
able to purchase goods ct low figure.
the purchasing public. espeeialiylsh Ia
dies. soon found where they could CO.
cure the best bsrssins. Parties through
the country who were taking the city
papsraxt last became fAmiliar with the
sdSeEfiSsments Of Alex Smith. mer.
olisnt. and By degrees orders for goods
cans 1rou the country. In this man
noe the trade Of: the advertiser aud
patron Of newspapsrs increased to such
an exbent that It became necessary for
an enlargement of the store, and
larger force Of clerks.
BirdsaA whose trade had fallen OF
untd - w9 4 lSst obliged 70 discharge
his help. Wis forced 10 seek a partner
to prop his falling fortunes.
He had pertiuscieusiy held to his
plan not to patronize the papers 10 any
way. and il was only when too late to
ssve his credit without tho disagreeable
necessity Of taking in 1 partner, that hs
began to realize his greet error.
Smith q last was compelled to enter
into the Wholesale business. in which be
also was engaged, aud with an sbund-
snce Of capital realized from his thrift
and energy, and . pleasant home, be
bow takes the world % chserfully and
contented - the most envious could
desire.
Birdsall il just recovering from the
effects OF his disastrous error IN keep
iog away from and out Of Newspapers,
and 70 beginning TO 6nd that it pays
net only to read, the papers. but to ad-
vsrtise il them.
1t y plpSceesary to- point ont the.
moral involved n this story based upon
. tue statement Of what actually took
place. In not only the single instance
Betarred to hut 10 taking place daily
with mescantile neA aHover ths eonn-
ny. % no,ss,I 3Tanqc
To b successfdi therefore, advertise
we'll end literally. Do not wait for the
busy season to advertise, ,as he who
edvertiaas in the, dull. season 10 the
most jddicious: fof then the public de-
yste more time % the scanning of the
nswspapers. and the names OF advertis-
ess bseoms familiar. % that when the
busy season opens and tims 10 % prec.
ioes that The eStisemsnts are more
the purchasers. having
become 1AwilAar With the nanes ol
6sschS4 19ting the most desirable
goods Z SAs fsirsst prices. through the
advet16 emsnts have no hesitation where
70 20 = invest their money 70 the best
Advontn0o. b.
Il IN tn stirring age. when printers
tAk q O@eAooA Il nysslsss for any
Dssehaae - 915es tht' greet ns.'ium
q t'ads, b tie daily and weekly news
paper.
III. e, st;S 1is]' '.ss :asf'Is;s.:: ls;.:::