New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1880-12-30
II RyGlnD no CALCULATIONS.

N REGARD TO CALCULATIONS.
Trntl recently the British press has deemed the policy
Of dlgnIicd TO the extent on It's
the conducive to its prosperity henoe ' " hoe On
dccilng furnish exhibits upon tlls point Mas H'on
exception. Advertisers lave peen lrII 10
lump cOuclu.Ipns' as to the tiuc Vaue Oh any %
medium OF adycrti.lng NJ British directory na- pun
llshed the ercuauous Of the newspapers OF nc ih
dom The pra- NJ ana benencet dnt{ o! Dreihlhs
ccnscrva, We has Oecn accorded 10 an American
cncrprsc wicn congratuates the press OF the mother
c"unfry aid its advertising patrons, that at iast
the lust value OF It's saCable space VIII De pIousht
10 the cateul deralOu II those VINO az sire 10 uso
H. American, Canadian ard German newspapers nave
h. Il The pdy vance, and oar British friends are now JON
lng rank OF those VINO nave hoiuhE - 49, "tV
erytmng gain. by am olen, far und g9ig pocS;
A. q ia e. uewstpe Is valuable 70 an advertiser III
proportion 10 ~ cIcula'n obef COZ, u' III 20
such the character # the patronage or thr ueu VI
ds.ruution. may more or less enter i1to y cdruao
oi values bur these are se,OGdry 10 su1 HS Irtio
OF tl" number OF copies regular I-Sut'. "a eq seI
ine ne use advertising space at hNeu N'u' Is lon
Ike Offering ioi sac "9isc "Ao ItS' 10 Ivn.eted
and condition are wholly cu!silatle@. q" me vAP'vI
purchaser; or watch Whcl may be ehcaeeI III SOi"
81 Yet os 0tldc American rupsrelss' q" liz and h9vT
.Irc. abandoned the mysterious poncs; "nu ,
.l.d IN honest cxposi the extent 81 Their cir
citations couaucye .. the best financial results
An deliberately prepared table shows that the
2.J2S newspapers MAGAZINES ana qnartefiies Oh INC
UIed Kingdom have an aggregate circulation per
ssa, OF 222.8 900, and an average circulation per
ISSUE for each journal or periodical Of T6O2. Inc
total umbr OF copies Of all these classes OF publ
cat115 during year is estimated at 1,734 S4I,0JO'
The article conclude, as follows:
AMERICAN CIRCULATION, IN COMPARISON.
T,n. trou..nl two Guudrei and eleven newspapers
aud in4asz ~ puoisuei United states aud can
aau, whose crcu atom g. ven enlL On agslr2 ler
su.le saut, oi -JofE35s toptS' me dE Ldto i
non ot rac jaurual 2pll aga nst an aFtft-e cIcua
oD 81 oU- O.. e. ..,, - i 6 bpt n per csat
OF l.e circulation Of me ayerase Batisa. ..., ..o
5ig ig-,n me- ia.ntioncd is 1896 1859
e.e- iust 49, oll9o6 t'les -su 20 % ,He 80
% ,S, hnt it. more than oue-ti rd tie number
OF Aul. rcau Vuohcations whose circulation Is AEo%h'
SOU ,t i.' = s ~ fr.t aeon ,ucr,.,t e when
I wc consider that h- popu llo1 o M enilrr United
husiom does NOT r&c'e1 81 W JJO, " H W. o. ram
/ 81 100000 There are. however. The Ulitci States
,ud C,usaad IN FOUND nnuoet. 1000 pup ic tons
/ W. M ,ii5. nelr average issus per press tue
sumo o.. rno-c yen ,he 3o1o 4i9 NV 59s e s 70
! living 10 Ameuc, toe Is 540JO0oO people IN
! at-'e'''e ',,,. or at The rate
/ ci I15Itao e., pes per auuund Or each ind'-
Viu. 4Ir BItsh pres lNl ~ ot'stl'yoo UocIi
1S r 49,, r,Ipu, IA =, IN c.iYl.. Der auuum, showing
taut ~err tDc a. cu,t'. .. u BuuSh iIe-0 COZ hn,d
Snu no W v dew ur even moe periodicals in
| tho course ytu thsn me average american @la
mi W 0Tr tst.f,iuer. f. should uot be forgotten.
hov.vcr tat tGc PICS Of Glcd Britain elj an e1,
,en',e u'l w c,.'a , o 9it HTcI Ia,,It and
! cv,. il, C.uaga % which he American ir.ss mas 10
parallel otr5etns y I"li ' o,i, i .
Inc igs IL is lar oln.-r tai the remainder does not
e,cccd. per c'p - me number 7uRptG n.y. IhS am M
clue TIA, both BIZ IN aud America equally Iltel-
nsen quay m4usg 9nr eIL'{ "G nG ~ hat
nci,u,r one las lo rsn, any 70 congratulate
! iISti upon l'~S"p 'Il'IIJ o''l '-' JIM
| NJ HuOpafd na' SET "I"S5'l 10 the 'coou'P'9"-
menEoia great as" IL inc splV 81 IN c","u''aS''
and doubtless lrom love OF unique research IaIner
than with any serIois expectation oil pecuIlarV re-
rurn commensurate with ths labor an' outlay IN
| yoiyed. Hitherto American publishers o. Hocaii'u
| Newspaper directories nave oeen coh'ehC locou-
! fine tier work. III very loohhcal lorn' 10 the
! United States or az most nave auinitteu
! Canadian