San Marcos free press. [volume] (San Marcos, Tex.) 1877-1892, 1880-04-24
The Newspaper Advertising
lDuPeau.

The Newspaper Adversising
aluPeau.
To Geo. p. Rowell 4 Cos Newspa-
per Advertising Bureau, 10 Spruce st.
New York, the press aud the public
are indebted for most Of the statistics
Of American Newspapers. When this
firm commenced business in 1865.
there was not accessible to the publics
anything which appropriated q COM
plete Newspaper List 1t was the GUS
tom Of tho advertising agencies to keep
theirs secret, believing that they
thereby made it necessary for sdver'
tiscrs to consult them. In 1869, Messrs.
Geo. p. Rowell & 20. issued the first
American Newspaper Directory. In
the preface Of that work occurred this
paragraph:
ave have always believed. and Ia.
bored in tho belief. that, a. Advertising
Agents, il was and should be in our
power to be of material service to both
advertiser aud publisher, and we know
no better way to convice them Of the
value our services than by issuing this
book, thus enabling them to communi.
cate without our aid this we do 10 the
belief that We shall thereby the SOON
or persuade them Of the utility Of EN-.
ploying and encouraging our Agency
The result showed the position to be
we'll taken. Within twelve months
their firm was in receipt OF o patronage
larger than had ever been before ac-
corded to on advertising Agency. .
1t ia q fact. frequently commented
upon, that there Is no other business
interest of the country, the statistics
of which are so thoroughly set forth
and made public. as that Of making
Newspapers: and for this the Ameri
can Newspaper Directory has the en-
tire credit.
In 1876. at the Worlds Fair at Phil
adelphia, Messrs. Geo. P. Rowell u Co.
erected a building 10 which were re-
ceived, filed, and exhibited, late copies
of every American publication: mum
b.ring at that time eight-thousand- one
hundred and twenty-nine. Of this en-
terprise the London Times correspond.
ent, in the opening paragraph of his
letter Of July of that year, writes as
follows t-,-g '.ss
II have frequently had occasion to
motto, tie i, way in which the Amer
leans do things, and l do not know
that it would be easy to find
an apter illustration of it than
that furnished by the Newspaper Build.
ing in the Exhibition grounds"
Messrs. Geo. p. Rowell II 70. point
with satisfaction to the two years in
which they incurred the greatest ex-
pense for extending to the pub
lilo broad sources of information con-
corning the business in which they are
engaged (1869, 1861 as the two in
which, Notwithstanding the extrao. din
airy outlay. did actually produca, for
them net income in excess of 9 any
other years of their business career.
One of the strongest holds which
this Advertising Bureau has upon the
newspapers, is obtained by their sys-
TEN Of making prompt payments tor
work done. Newspaper men who have
commended this feature, when visiting
the Office in New York, have been in.
vited to the cashiers desk and shown
conspicuous printed notice posted
there, which reads
"ALL BILLS RECEIVED BEFORE IL
O'CLOCK MUST BE EXAMINED AND
I .,sr PAID TO DAY." "al
The Advertising Agent AYERS to his
patron, the advertiser, that he will pro-
cure for him the lowest possible rates,
His profit comes from commission
from the publisher. TO take the ad
vertisement alta reduction from usual
rates, and pay the agent for securing it.,
is not always pleasant for the newspa-
per men, but the reflection I'VE shall
surely get the money the day we SEND
the BILL" has often decided them to &C.
cert an offer far below the price they
ought to have received. From those
newspapers which have one price for
everybody, and require everybody to
pay that price, it is unnecessary to say
that Messrs. Geo. p. Rowell Il Co.
obtain no advantages beyond the es-
tablished commission, nor do they de-
sire any. What they want and must
have for their patrons, is the lowest
price, and when they have that they
are satisfied. They are quito we'll
aware that the best papers are as u
general rule the cheapest.
| AnecIal Notice!