Morning journal and courier., 1880-05-05

l In issuing this our first address to the pub lie, we are desirous of placing before them clear and concise idea of the course we in-
 tend to pursue. being fully convinced that no work begun in real earnest, and followed up with untiring perseverance, can fail ultimate ly to command success.
 After many months of patient toll, we are gratifed to know that the long and anxiously looked-for day is about to dawn upon us,. when we shall throw open the doors of our
 establishment for the transaction of business,
 and endeavor to win by our efforts popular patronage. We shall be guided by the strict
 est regard for public opinion, governed by the highest principles of business intercourse in
 all our transactions and relations, combined with all the energy and experience we com
 mand. Animated by the most lively conf depce that the tide of diversity, which for the
 past seven or eight years depleted in many parts of the country the busy hum of indus | try, has at length entirely receded that throughout the land there is glow of pros perity, and where the quicksands of financial
 ruin seemed for some time past to swamp all
 business enterprise, the pleasing grasp of commercial prosperity now rests with un- | doubted security.
 ! Our experience has taught us that the great growth of the good city of New Haven with
 in the past twenty years demands additional facilities for purchasers of Dry Goods We have had fully demonstrated the need felt | for an exclusive frst-class Dry Goods House, | | growth of the city; house where the best
 makes and richest fabrics procurable of American and Foreign Manufacture in Rich
 Silks. Dress Goods, Millinery, Gentlemen's | Furnishings, Shawls, Cloaks, Suits Ribbons,
 Laoes, Embroideries, Hosiery, Ladies' Fine l Underwear, Linens, French, German and
 British Novelties, and Fancy Goods, Fringes,
 Notions, Gloves, &c., &c., &c., would be car | ried in perfect assortments sufficient to meet | the requirements, and satisfy the active and l ever-increasing demands of one of the most . l enlightened as well as tho most fashionable
 cities in the Union.
 l New Haven, the mother of ''Yale," has al- ways ranked first in point of refinement and l fashion, and from no other city of New Eng
 land does the Metropolis receive such a large | | the inhabitants of the City of Films.
 This fact being fully demonstrated to us for
 some years past, and inspired with the liveliest ambition to keep in New Haven its best trade
 we determined to engage the best location
 known of, or obtainable, for the purpose of
 carrying out our ideas of the requirements
 and wants of the people.
 | The structure of which we are about to embark stands perfect monument to the en-
 terprise and energy of it's founders and the people of New Haven.
 We purpose by every effort in our D over to pursue that course which shall merit the pat ronage of the people who desire to increase | tho business interests of New Haven by mak- | ing their purchases from selections of the best goods obtainable either of American or Foreign manufacture, without leaving their l own city to enrich other communities. Our business relations with the home mar kets will be protected by constant and vigi- | lant watch on it's tendencies and fluctuations. While as regards such goods, the materials of which can only be procured where in the balmy breezes of foreign climes, their growth, culture and manufacture are sciences known only to the inhabitants of those parts of the globe peculiar to their productio ons. There, too, we shall be fully represented. Already we have placed large orders for the coming fall, in France, Belgium, Holland, Switzerland and England, so that we will at all seasons be in constant communication with the leading | manufacturers of both hemispheres. We therefore with perfect certainty can say, that we shall be able to present to our patrons with | fba obo nfk kha World at the earliest moment possible after production.
 It is our intention to adopt the most ap- | proved modern principles in our system of l business, and it will be conducted with all I possible regard to the comfort and interests of | our patrons combined for their convenience with promptitude and dispatch. Our goods | will at all times be as represented By this | means we hope to earn the public confidence, l without which all our efforts and exertions | would be irretrievably lost. The selling price | of everything will be marked with plain fig l ures, from which we shall not deviate, and at | prices which even the closest buyers will find | cause for approval and admiration. The ave- | nue through which we hope to reach success | is planked with the old and familiar motto of l "Quiok Sales and Light Profts," depending | on the volume of our business for which we | entertain the most sanguine hopes. Satisfied | with modest remuneration for our own ser- vices we are determined to sell our goods at the LOWEST LIVING PROFIT. Guided in our enterprise by the wants of the people, our determination is to supply them, and so doing merit that end for which we alma generous patronage-and an undoubted suc- cess.
 It is needless for us to say that in these days | of sharp competition we are prepared, in every sense, to meet all emergencies. Con- manding all the materials necessary to suc- csssfully carry out great business enterprise, we are ready to stand upon our merits. In all our different departments we shall carry full and complete lines of goods, which shall be selected with the greatest care from the best resources in which the same can be pro- cured, representing everything as it really is, being fully convinced that plain, honest truth needs no coloring, and can best be relied on at all times.
 We now take great pleasure in informing the people of New Haven and State of Con nectiout that on or about MONDAY, May r. we shall be prepared to receive them.
 Trusting our efforts will meet with your appreciation and merit for us the favor of your esteemed patronage.
 WE ARE,
 RESPECTFULLY YOURS.