Morning appeal. [volume] (Carson City, Nev.) 1877-1906, 1880-04-28

~ NAAS
the Union has frm whose business is 1t to
gather up advertisements from men who are
extensive patrons of the press and dole them
out piecelneal to the small country papers.
Once In the clutches of an advertising agent
and publishers peace of mind is no longer
at his immediate disposal.
THE AGENTS CONTRACT.
Fearfully and wonderfully made is the
agents contract. We never yet saw one that
we could understand and never expect to.
They are framed to mean anything or
nothing. We have several on our table now
and would print some but for the fact that
we have foresworn the puzzle business
for ever Through these agencies We
become acquainted with HembeIdt and
his Buchu, Hestetter and his Bit
tiers, Dr. Ward and sozodont, Steinway and
his pianos, Wick and his fDral guides, Singer
and his sewing machines Of endless stitches,
liver pads, magnetic belts, anti-bilious pills
and several cures for cancers of years standing.
The prime idea of an agency is to get as many
columns of space as possible for the least pos
sible expenditure of cash ON the part of the
advertiser. The infallble contract figures
| largely in these transactions. The contract
is iron, leather bound, brass rivited af-
fair by which the publisher sells his space,
principles, body and soul to the agency, with
a first mortgage OH his wife and children to
cIinch the bargain. He signs solemn pledge
to notice the lad. " each day for year, sick
or well, to put it jam up against reading mat
ter at the top of the first column and with
nine different kinds of display type. A fail
ure to perform any one of these utterly i'm
possible conditions vitlates the contract and
the publisher don't get cent.
A CRITICAL TINE.
AS the time draws near to collect the country
editor begins to show symptoms of uneasiness
which gradually drifts into condition of
despair He looks forward with fear and
trembling to the day of Judgment. He sends
On his bill and duplicate contract and hum
ble letter begging for money and mercy on
half dozen contracts In few months the |
answers come in follows
Your letter of the 18th at hand. Please
state more explicitly what you want and send
duplicate contract No. II. | have to inform
you that the Bdzoo of the 18th of November
has never reached u.s. We cannot demand the
bill from the firm of Power IL & until the files
are complete BEDROCK d Co.
Thenumber of the 14thof November is hunt
ed up with the assistance of the entire office
force and it is discovered that on account of
L L. I'D h. "a.
that day no paper was published. 1t is use
less to explain, and the bill goes by the board.
The Soda Btters bill in the next hope.
The following explains the situation:
Sorry to say that the Soda Bitters' men
have gone into insolvency, and We were I'M
able to collect.
The publisher has dim idea that he con-
.racted with White, Brown & CO. for the ad
and not with the Bitters fellow, 6
out rather than go to law about trife OF $50, 8
,rasps at the mex. Eastern advertiser and gets +
he following reply: I
The firm of Blk 4 Graball decline to settle.
Their lad" was not next to reading matter +
IN the 23d of March, as per contract. This v
irrn is very particular about their "ads." If
It eight cents per pound cash in advance
Please write and let us know about the ink &
as it will be quite a saving to you
Q secure the article before the price goes up
o ten cents. Enclosed is column ad from T
)r. Price, can you run it one year next to O
eading matter and top of column for Sl8 net ="
CINCH d Co.
P.S. Your rates on the sewing machine and a
abinet organs ad are eutrageously high. We D
ont want to buy your newspaper office out n
light. If you come down to anything like
terms we can manage to get you the Y
d of Muggins Co. for one year. L
THE NET ANB GROSS GAME. s,
An agent never under any possible circum- W
.ances let's the publisher knew exactly how A
luch money he proposes to pay him. He
lakes contracts part trade, part stock and part tt
ash with a sliding scale of discounts of the Of
ct and gross order, until we venture to say
lat not one publisher in the United States 70
IN sit down to-day and figure up what ad- &C
ertising agent owes him. We haye known
lbishers to keep running account for years a;
i'd suddenly fad that all the while twenty 90
70 per cent discount was being made which u
ley knew nothing about As rule the &C. q,
unt winds up with the Publisher owing the ar
,ency. These contracts seldom, if ever state ~,
lythirg about the discount. The publisher b;
at liberty to drop on that part of the bust w.
ss when the time for settlement arrives. on
hlieha lad i,,f,,