The Carbon advocate. [volume] (Lehighton, Pa.) 1872-1924, 1880-03-20

To Geo. p. Rowell & Cos Newspaper Ad-
vertlslng Bureau, 10 Spruce street, Now
York. the press and the public are indebted
for the most OF the statistics of American
newspapers. when this firm commenced
business in 1896, there was not accessible to
the public, anything which appropriated u
complete newspaper list. 1t was the custom
Of the advertising agencies to keep theif's Sc.
cret, believing that they thereby made It nee.
essary for advertisers to consult them. In
1869, Messrs. Geo. p. Rowell & Co. issued the
FIRST American Newspaper Directory. In the
preface Of that work occurred this paragraphs
1--WE have always believed, and labored in
the belief, that, as advertising agents, It was
and should be, in our power to be of material
service to both advertiser and publisher, and
we knew no better way to convince them OF
the value Of our services than by issuing this
book, thus enabling them to Communicate
without our aid this we DC In the belief that
we shall thereby the sooner persuade them of
the utility OF employing and encouraging
our Agency"
The result showed the position to be well
taken. Within twelve months their firm was
in receipt Of larger patronage than had ever
before been accorded to an advertising agen.
cy.
1t is fact, frequently commented upon,
that there is no other business interest of the
country, the statistics of which are go thor
oughly set forth and made public, as that of
making newspapers and for this the Amerl-
can Newspaper Directory has the entire
credit.
In 1870, at the Worlds Fair at Philadel-
phla, Messrs. Geo. p. Rowell & Go. erected d
building in which were received, filed and
exhibited, late copies of every American pc
riodical publication; the London Times cor.
respondent, in the opening paragraph of his
letter Of July 10th of that year, writes as fol-
lows:
Il have frequently had occasion to notice
tn e big way in which the Americans do
things, and do not think it would be easy TO
find an apter illustration of it than that fur
nished by the newspaper building in the Ex.
hibltiOn grounds
Messrs. Geo. p. RQwell & Co. point with
satisfaction to the two years in which they
incurred the greatest expense for extending
to the public broad sources of Information
concerning the business in which they are en-
gagged (s69, 1870, as the two in which, not
withstandny the extraordinary outlay, did
actually produce for them a net income in ex-
cess of any other years oftheir business career,
One of the strongest holds which this Ad-
vertlsing Bureau has upon the newspapers, is
obtained by their system of making prompt
payments for work done. Newspaper men
who have commended this feature, when wis.,
iting the office in New York, have been In
vited to the cashiers desk apd shown a. con,
spicuous printed notice posted there, which
reads:
"ALL BILLS RECEIVED BEFORE
TWELVE O'CLOCK MUST BE EX.
AHMED AND PAID TODAY"
The Advertising Agent AYERS to his patron,
the advertiser, that he will procure for him
the IopeSt possible rates. His profit comes
from d commission from the publisher. To
take the advertisement Mt reduction from
usual rates, and pay the agent for securing it,
is not always pleasant for the newspaper men,
but the reflection 1--WE shall surely get the
money the day we send the bill," has often
decided him to accept an offer far below the
price he ought to have received. From those
newspapers which have one price for every
body,and require everybody to pay that price
1t is unnecessary to say that Messrs. Geo. p.
Rowell q Co.. obtain no advantages beyond
the established com mission, nor do they desire
any. What they want, and what they must
have for their patrons, is the lowest pricea
when they have that they are Satisfied. They
are quite we'll aware that the best papers are,
as a general rule, the cheapest.