Stevens County tribune. (Morris, Minn.) 1877-1880, 1880-03-04
wspApEnApyEnrrsrNGBUREAU

90 - AAAA AA&s
To Geo. P. Rowell g. Co.'S. Newspaper
Advertising Bureau, 10 Spruce St, New
York, the press and the public are in
debted for most of the statistics of Ameri-
can Newspapers. When this firm COM
menced business in 1865, there was not
accessible to the public, anything which
approxim complete Newspaper
List. It was the custom of the advertis-
ing agencies to keep theirs secret, be-
lieving that they thereby made it neces-
saEy for advertisers to consult them. In
1869, Messrs. Geo. P. Rowell & Co. issued
the first American Newspaper Directory.
In the preface of that work occurred this
paragraph:
We have always believed, and labored in the
belief, that, as Advertising Agents, it was and
should be in our power to be OF material ser
vice to both advertiser and publisher, ana we
know no better way to convince them OF the
value of our services than by issuing this book,
| thus ena bling them to communicate without
| our aid; this we do in the belief that we shall
| thereby the sooner persuade them OF the utlll-
| ty of employing and encouraging ourA gency."
The result showed the position to be
we'll taken. Within twelve menths their
| firm was in receipt of patronage larger
than had ever before been accorded to an
Advertising Agency.
1t is fact, frequently commented up
| on, that there is no other business inter
| est of the country, the statistics of which
are so thoroughly set forth and made
| not Of NnUcnanprQ
and for this tie American Newspaper
Directory has the entire credit.
In 1876, at the Worlds Fair at Phila
delphia, Messrs. Geo. P. ROwell q Co.
erected building in which were received
| filed and exhibited, late copies of every
American periodical publication; mum
bering at that time eight thousand one
hundred and twenty nine. Of this en-
terpr1se, the LONDON TIMES correspon
dent, in the opening paragraph OF hi
letter of July 10th OF that year, writes a
follows:
"lhave frequently had occasion to motto
the big way in which the Americans do things
and do not know that it would be easy t.
find an apter illustration of it than that fur
nished by the Newspaper Building in the Elk
hibition grounds"
Messrs. Geo. P. Rowell & Co. poin
with satisfaction to the two years in which
they incurred the greatest expense TO
extending to the public broad sources o
information concerning the business il
which they are engaged Q869, 1870, a
the two in which, Notwithstanding tn
extraordinary outlay, did actually pro
duce for them net income in excess 0
any other years of their business career.
One of the strongest holds which thi
Advertising Bureau has upon the news
papers, is obtained by their system o
making prompt payments for work done
Newspaper men who have Gommendet
this feature, when visiting the Office il
New York, have been invited TO tn
cashiers desk and shown a conspicuou
printed notice posted there, which reads
GALL BILLS RECEIVED BEFORE TwELv.
O'CLOCK MUST BE EXAMINED
AND PAID TODAY
The Advertising Agent AYERS to hi
: patron, the advertiser, that he will pre-
cure for him the lowest possible rates
His profit comes from a commission from
the publisher. To make the advertise
ment at a reduction from usual rates, IAN
pay the agent for securing it, is not al
ways pleasant for the newspaper mer
but the reflection tive will surely get tn
money the day we send the bill, has OF
, ten decided him to accept an offer IA
below the price he ought to have received
. From those newspapers which have on
:, price for everybody, and require every
! body to pay that price, it is unnecessar
to say that Messrs. Geo P. Rowell 6 Cc
obtain no advantages beyond the estat
lished commission, nor do they desir
any. What they want, and must hav
for their patrons, is the lowest price, an
when they have that they are satisfied
They are quite we'll aware that the bes
papers are, as general rule the cheap
est