South Branch intelligencer. [volume] (Romney, Va. [W. Va.]) 1830-1896, 1880-04-23
The Newspaper Advertising
Bureau.

To Geo. p. Rowell & Co.'S. Newspaper
Advertising Bureau, 10 Spruce ST., New
York. The press and the public are indebt.
ell for most Of the statistics of American
Newspapers. When this firm common
ccd business in 1855, there was not nc,
cessible to the public, anything which
approximated complete Newspaper
List. II was the custom of tho advcrtis.
ing agencies to keep theirs secret, be-
lieving that they thereby made it neces-
sary for advertisers to consult them. In
1869. Messrs. Geo. p, Rowell & Co Is.
sued the first American Newspaper d.
rectory. In the preface Of that work oc.
Cured this paragraph:
1--WE have always believed, and l.bored in
tne oel,eI; mat as Advertising Agents, it was
and should be in our power 10 be Of material
service to both advst tiser and publisher, and we
know no better way to convince them Of the
value OF our services than by issuing This book
thus enabling them TO commune ate without cur
aid-this we do in the belief that we shall there.
oy the sooner persuade them OF the utility OF
employing and encouraging our Agency"
The result showed the position to be
wei! taken. Within twelve months their
drm was in receipt of d patronage larger
than had ever before been accorded to
An Advertising Agency.
1t is fact, frequently commented up.
on, that there Is no other business inter
est of the country, the statistics of which
are 80 thoroughly set forth and made
public. as that of making Newspapers :;
and Tor this the American Newspaper
Directory has the entire credit.
In 1876, at the Worlds Fair at Phila.
delphia, Messrs. Geo p. Rowell & Co.
erected n building in which were receiv-
ed, filed and exhibited. late copies of ev-
cry American periodical publication ::
numbering at that time eight thousand
one hundred and twenty nine. OF this
enterprise, the LONDON TINEs cores.
pendent, i'll the opening paragraph of
his letter of Jn'y 10th of that year, writes
as follows:
~ have frequently had occasion to notice the
big way in which the Americans do things and
do net know that it would he easy 10 find IN
apter illustration Of II than that furnished by
the Newspaper building in the Exhibition
grounds"
Messrs. Geo. P. Rowell & Co. point
with sati'faction 10 the two years in
which they incurred the greatest expense
for extending to the public broad sour
ces of information concerning the bust
ness in which they are engaged 1880.
1853 as the two in which, notwith
standing tho extraordinary outlay, did
actually produce for them q net income
in excess of any other years of their bu-
siness career.
One of the strongest holds which this
Advertising Bureau has upon the news .
papers, is obtained by their system of
making prompt payments for work done.
Newspaper men who have commended
this feature. when visiting tho Office In
New York, have been invited to the cash
icr's desk and shown a conspicuous print
ed notice posted there, which reads:
Gail Bills Received before twelve O clock
Must be Examined and Paid today"
The Advertising A gent ayers TO bis patron.
the advertiser, that he will procure for him the
lowest possible rates His profit comes from a
commission from the publisher. To take The
advertisement at reduction from usual rates
and pay the agent for securing IT, Is not nj way,
pleasant for The newspaper mon, but the reficc.
lion 1--WE shall surely get the mOney the day w
send The bill" has often decided him 10 nrcepI
an offer far below The price he ought TO hav,
received. From those new spapers which hav,
oae price FOR every body. and require every bod
| 10 pay that price, u is unnecessary 10 say tina
Messrs. Geo. p Rowell h Co. obtain no advan
tagta beyond the established commission. MOI
do they desire sny. What they want, and mus
| have for their patrons is the lowest price. and
when they have that they are satisfied. Thcy
are quite well aware that the best papers are
as general rule the CHEAPEST.