New Ulm weekly review. [volume] (New Ulm, Minn.) 1878-1892, 1880-04-21
The Newspaper Advertising Bureau

The Newspaper Advertising Bureau
The Geo. P. Rowell & Co.'S News.
paper Advertising Bureau, 10 Spruce
st., New York, the press and the
public are indebted for the statistics
of American Newspapers. When
this firm commenced business in
1866, there was not accessible to the
public, anything which approximat-
ed complete Newspaper List. tt
was the custom of the advertising
agencies to keep theirs secret, be.
lieving that they thereby made it
necessary for advertisers to consult
them. In 1869, Messrs. Geo. P.
Rowells & Co. issued the first Amer.
lean Newspaper Directory. In the
preface ofthat work occurred this
paragraph:
"We have always believed and
labored in the belief, that, as Adj:
yertising Agents, it was and should
be in our power to be of material
service t. both advertiser and pub
| sher, and we know no better way
to convince them of the value Of our
services than by issuing this aid;
this we do in the belief that. we
shall thereby the sooner persuade
them of the utility of employing
and encouraging our Agency.
The result showed the position to
be well taken. Within twelve
M onths their firm was in receipt of
patronage larger than had ever be-.
fore been accorded to an Advertis.
ing Agency.
It is a fact, frequently comment.
ed upon, that there is no other bus.
mess interest of the, country, the
statistics of which are so thoroughly
set forth and made public, as that Of
making Newspaper Directory has
the entire credit. 81
In 1875, at the Worlds Fair at
Philadelphia, Messrs. Geo. P. Rowell
& c.. erected a building in which
were received, fled and exhibited,
late copies Of every American peri
odical publication: numbering at
that time eight Thousand one hum
dred and twenty.nine. OF this en-
terprise, the London Times cores.
pondent, in the opening paragraph
Of his letter Of July 10th Of that
year, writes rs follows:
II have frequently had occasion
to notice the big way in which the
Americans do things, and l do not
know that it would be easy to find
an apter illustration Of it than that
furnished by the Newspaper Build
ing in the Exhibition grounds.
Messrs.G Geo. ?. Rowell & Co. point
with satisfaction to the two years in
which they incurred the greatest ex-
pense for extending to the public
broad sources of Information con.
corning the business in which they
are engaged (1869, 1879, as the two
in which, notwithstanding the ex.
traordinary outlay, did actually pro-
duce for them q net income in ex.
cess Of any other years Of their bust.
ness career.
One Of the strongest holds which
this Advertising Bureau has upon
the newspapers, is obtained BY their
system Of making prompt payments
FLOR work done. Newspaper men who
have commended this feature, when
visiting the office IN New Y ork,
/. have been invited to the cashiers
/ desk and shown a conspicuous print.
ed notice posted there. which reads;
sasALI BILLS RECEIVED BEFORE TWELVE
O'Clock MUST BE EXAMINED AND
PAID. o,DAY.. - = =s
The Advertising Agent AYERS C
Il his patron, the advertiser, that he
d will procure for him The lopet nos.
Es1le rates His profit comes from
commission from the publisher. "
take the advertisement at q reduc
Il lion from alrates, and pay til,
4 agent for securing II, IS not AWAY,
pheasant for the newspaper men. BIZ,
B The reflection we shall surely pe
81 the money the day we send th,
4 hill, E has often decided him Is q
5feept an offer fur below The price Il,
fought IS have received. Front hos,
newspapers which have one pric,
tor every body, and require every
body sto pay thai price, It s. h nnei
cessaIy 70 say that Messrs. Gieo. Z,