The daily intelligencer. [volume] (Seattle, Wash. Territory [i.e. Wash.]) 1876-1881, 1879-08-26
THE RIGHT AND TIE WRONG WAY
OF ADVERTISING.

In dealing with our fellow men, says
the Albany Erening T.rcs. We should
remember that mankind sre subject 70
prejudices, many Of which are foolish
no doubt, bat noLe the less strong. aud
therefore 70 be taken into account.
For intsance, We have known some
people 30 set sgainst certain conmoii-
ties harmless enough 10 themselves.
that they would never have anything
10 do with them 10 any shape or man =
ner. simply because they were sdver-
,ised in such . way - 10 defsce the
scenery, and thus offend the taste of
persons who nigh. otherwise have pat
ronized them. Ard it is q very natural
result. liable to happen . hundred times
q day. Lovers Of the beautiful or the
sublime are entrancsd by some lovely
landscape. when they are confronted by
an ugly board fence on which is the
sdvice to buy . patent truss. or use q
new brand Of guano; IS they are stand
ing ave struck and silent before the
terrible grandeur of Niagara, when
one turning the head. the merits Of a
certain liver pill stsrss them 10 the face.
II is no wonder that truss. gusno. pill
aud other impudent vendors. are con-
signed mentally TO the bottomless pit,
and . vow registered never under any
circumstances 10 use the one or deal
with the other. Serves them right.
Business men should be taught the les
son that /. is the offensive and unobtru-
sive advertisement that steals upon the
eye or comes into the house by an in
herent right Of its own, that wins the
customer II is with the advertisement
as with the agen' or With the vender
himself. II be 10 coarse, impudent and
Troublesome it he intrudes on busi
ness man At . wrong hour and in the
wrong place. nothing is easisr than t.
get rid of him; he is shown the door
At once. But If. on the contrary, he bides
his time, waits till it is perfectly con-
vcD,cut IN be seen. and then presents
his projec. or ciIers Lis wares 10 an in
te!ligent. modest manner, he is pretty
sure Of a hearing. Just SO with the
II it comes in the
shape Of . circular. accompanied by
ring ut the door bell. nine tunes out of
tent hrdi- -gus.ed servant sna,chcs up the
offending paper ouly to throw 1t INFO
the vase bag. or she saves 1t only to
light the kitchen fire 1t comes on 3
transient sheet got up for some partic-
ulsr purpose, and for which no one is
it speaks with No author
ity. enters into no mans confidence.
convinces nobody, amounts 10 nothing.
On the other hand. If it comes in the
columns of q regular newspaper, that
very vehicle is . quasi endorsement. 1t
not only gets into the door. bat into
the very midst of the family circle. 1t
is there. under The face and eyes OF
every reader. 1t does not insist on
being 6rst. or not at all, as is the case
with the more impudent circular; but
it quietly waits its turn. The one most
in the thing advertised will
probably will see It the hrst Of any
thing in the paper. Others may not
see it till late in the evening. or. per
haps. not till next day. But there it
is; waiting. silent. uuassuming, and II
properly written, is seductive and con-
OF the unencnmbered ways
of advertising; none can be compared
for effect with that 10 be had in Well
conducted. intiuentisl and respected
ne wspaper.