The Morristown gazette. [volume] (Morristown, Tenn.) 1867-1920, 1879-09-24
ROOTS. SHOES. HATS. CPS.

r. s.. PAINE d. CO., KNOXVILLE.
It is said that A. T. Stewart, the great
New York dry goods merchant, once
came to the conclusion that, although
advertising was a good thing as ladder,
n was of no great benefit to him, as his
name sold his goods. To test it, one de
nartment only of his establishment was
advertised Its business Overtopped
that of the others so Immediately ana SO
LARGELY that Mr.. Stewart concluded that
to get the full power of his name 1t must
apnear in printers ink. His advertising
manager saws from that time he adver-
tised more largely than ever in the pa
Ders. Tt is generally conceded that to
all men engaged in honest callings ad-
vertising is an indispensable help and
assistance, The newspaper is every
mans directory-the source Of infnrma-
ton he first consults when he has any
thing to buy or anything to sell. 1t Is
the index to the life and motion or the
CITY or town where it is published. The
man who attempts 30 do business with
out advertising it, in this day and gen.
GRAFTON, is like fellow who should at
tempt to put out fire with a CULVER
engine. And yet, many men will say
advertising doesn't pay" but let any
body put something in the papers
against their business, ana they will
squirm and resort to the columns OF the
local paper to repair the injury. Vol
umes could be written on this impOr-
tant subject alone, hut our object is to
favor the readers of the GAZETTE with
notes about the leading merchants in
Knoxville who, through their untiring
zeal and integrity in business, have
placed themselves on the high road to
fortune and fame. The wholesale house
of Messrs. r. S. Paine s. Co., is monu-
ment of pride and industry, and shows
the visitor at once upon entering its spa
cious rooms what business grit can ac-
complish when attempted by such Keen
eyed, sagacious, enterprising and pop4-
lar gentlemen as the ones Who conduct
this mammoth and successful establish
mept. Their business was established
in is6s-to-day it is the leading house
in its line of trade in the South. They
have become so extensively known and
Dopular that we at once confess our in
ability to tell their many friends and
patrons flor they have them throughout
all this section extending into the states
of Virginia, Kentucky, Georgia and
North Carolina, anything new concern
ing them, as they are so live and wide
awake in all their ventures and always
on the alert to introduce any new style
of goods brought out. MesSrs r. S.
Payne s. 90, carry the largest and best
selected stock of boots and shoes of any
house south of Baltimore, bought from
the leading manufacturers at their low
| est cash prices, so that any order, large
or small can at once be filled, and at the
same time save the purchaser larger
per centage than could possibly be Sc
cured from any other house in the South.
Their hat and cap department displays
thousands of styles of head gear which
would battle description. One must see
to appreciate. 1t is enough to say they
keep u complete line, and are selling
goods in both departments in direct
competition with all Northern, Eastern
or Western houses, and the result is
each year witnesses a larger increase of
business, thus showing in a most fOrci-
BILE and enviable manner that they are
giants in their calling and offer superior
inducements to the trade, from which
they constantly receive a healthy flow
of patronage. People do and will trade
where they can obtain the best bargains
for the least money. Hence Messrs. =.
& Co. have now an established reputa-
ton for cheap and honest dealings in
the mind of the trading public and are
kept busy all the time in waiting upon
customers and filling orders. Their
grand fall stock, the largest ever receiv-
ed by them or by any firm in the South,
has been arriving by the car load for the
last few weeks and is still arriving, and
it affords US great pleasure in annOunc-
ing to their friends and the public gen
orally that it excells any former exhibit
ton by them as regards fine goods,
styles, etc, but will he sold cheaper
than ever Their travelling statesmen,
Mr.. Asa Hazen and Sam. @. Dismuke
are always on the wing and have won
the confidence and respect Of their
patrons who pronounce the highest en-
comiums upon them for the able and
successful manner in which they cater
to their wants. The citizens of Knox
vile should indeed feel proud of having
in their midst such great an honorable
enterprise as this is, and it is but Eatur-
al they take pride in referring to it as
they do. Our upper East Tennessee
merchants can buy direct from Messrs.
r. S. Payne & Co. just as good goods
and as cheap goods as they can i'll the
Northern DIR Eastern markets, and save
a snug freight bill to boot. Let them
try it at once and learn to eCoHomise
and patrOnize home industry.