The Newberry herald. [volume] (Newberry, S.C.) 1865-1884, 1879-02-19
e'D9ETsssE SE:ESE ~ !ADVESs.
'EaSENG.

We notice in the leading news
papers Of !a;c & coed deal Of scnsi-
bic talk OH the si!hjcct Of advcr-
tising. Much Of it is contributed
by leading advertisers themselves,
who haze Had large and expen-
sive experience, and have kept
such careful and intelligent re-
cord Of their costs and results Of
the various kinds Of advertising
that their testimony amounts to
a practical demonstration. They
have tried ali methods, from the
stercopticon and the street-car
rlacard, to the big white painted
Letters on fences and the periodical
hand bills stuffed with ADVERTISE
ments, aud showed under the doors
or into the pockets Of people who
never open them. The testimony
Of all these experienced men en-
forces the conclusion that, for a
genuine, effective advertising me.
dunn, which is sure to bring a
prompt and liberal return for the
money invested, there is nothing
comparable for moment with the
columns Of a live, interesting
newspaper, to which the intelli-
gent and weIl-to do people Of a
community look for news and
opinions upon current events. We
venture to say that every busi-
ness man in Cleveland, who has
made a trial of the various meth
DDS of advertising under discussion,
has reached the same conclusion.
The day of illustrated placards,
almanacs, and "advertisers' direc-
tories," is past in this country.
The business has been ovcrdone,
fortunes been wasted in it, and
the barrenness of results from all
such outlays has prejudiced some
classes of business men against
the whole subject Of advertising.
This prejudice is, however, but lin.
tied and temporary, and the tide of
Intelligent opinion is settling back
to first principles-that is, in IA
vor of fresh, wcil-written and at
tractive advertisements, frequent
ly changed in form and inserted
in the leading newspapers of the
community that the advertiser
desires to reach.
Money judiciously expended in
this way is never lost, and it often
brings q return OF ten, twenty, or
fifty fold. The influence and
range Of the newspaper are broad
ening and deepening day by day.
The journalism Of the United
States has ripened and improved
in tone and character more during
the past ten years than it had
done in the previous fifty. We
are busy people, and have little
time or taste for long stories. The
increased range and variety of the
newspaper are trenching upon the
domain Of the book publisher, the
pulpit, and the lecturer. More
and more, year BY year, the daily
and weekly journal is furnishing
almost the sole reading matter Of
q large proportion Of the people.
For exactly this reason it's value
as an advertising medium is in
creasing day by day. We say
this from no merely selfish motive,
but because it is true, and it is to
the interest Of business men who
are preparing to spread their sales
to the spring jrcezes Of return
ing prosperity, that they bear it
in mind. Money spent in adver-
tising may be wasted or bring
golden fruitagc, according to the
degree of intelligence with which
it is dispensed. Put it into q good,
live, popular newspaper, which
will carry your advertisement to
the counting-rooms, the breakfast
tables, and the fresides of tho
people who have wants to be met,
and with money with which to
meet them. This is the whole
priceless secret Of successful ad-
verIising.-Cleueland Leader.
An Arkansas constabIe's pistol
being stolen, he advertised that if
the thief would return it he would