Claiborne guardian. [volume] (Homer, La.) 1877-188?, 1879-01-29
mo. a..
Advertising.

years ago, thtttftt nv" ~ Stt
Money" | find the following re-
marks on advertising: "Whatever
your occupation or calling may be,
il it needs support from the public,
advertise it thoroughly and eff
ciently in some shape or other that
will arrest public attention. There
may possibly be occupations that
do not require advertising; but L
cannot well conceive what they are.
Men in business will sometimes
tell you that they have tried adver-
Using. and that it did not pay.
This is only when advertising is
done sparingly and grudgingly.
Homeopathic doses of advertising
will not pay, perhaps; it is like halt
portion of physic-makinS the
patient sick, hut efiecting nothing.
Administer literally, and the care
will be permanent. Some say they
canuot afford to advertise. They
mistake; they cannot afford not 70
advertise"
If that was true forty years ago,
it is still more forcibly trne to-day.
Business has thrown OF many OF
the forms that hampered men en-
gagged in it. Retailers no longer
/ tie their trade to one house, nor ex-
poet TO be personally acquainted
with each one of their customers.
People 5uy of the party who offer
the best bargains, be he friend or
stranger. Although the young firm
of Sharp Il Beaten are selling
goods very low, it is not known
around the town, and they have no
trade. Slow & Steady have a good
stock, are well known, and claim to
sell as cheap as the cheapest.
/ Sharp Il Beaten must do something
to inform the public that they have
a better stock OF goods and are
selling cheaper than Slow q Steady;
they must advertise.
TO morrow it will be heralded
about the city that Sharp & Beaten
are selling goods cheaper than any
firm in the city. People will won.
der if it is true; they will call "just
to price things buy much or little,
and 60 their way. Slow Il Steady
notice that great deal of their old
trade is going across the way; what
shall they do to regain iti They
conclude they must advertise; and
in this way advertising is an absO-
e Lutte necessity. TO gain customers
= we must create demand for new
goods by advertising their merits;
we must hold the sale OF old goods
by keeping their good qualities be-
fore the public.
Every business should be adver-
tised no matter where or what it is-
Ii moderate custom was sure
among a circle of friends and ac-
qnaintances in given locality, it
would still be To the merchants
I interest to adver; SO and increase
=, his trade. The main expenses of
; doing business will he about 30
much, be the amount transacted
greater or less. y large business
can be done at a much less percent
Il age of cost than small one. A
man can better afford to sell one
u hundred thousand dollars worth OF
y goods at profit OF ten per cent
$ than fifty thousand at fifteen pei
T. cent. a merchant may expect tC
e hold trade by selling low, but he
5, must have first made it known ir
Il some way that he is ready to sci
o low, or he will not get the custom
' ers.
y Ways of advertising are as nu
D. merous as the busy brain of mar
le can invent.
IS Posters on the wall are good, but
Il they are there only few days, ant
d then they are covered by anothe
n advertiser. Signs nailed to tree
along the roads are effectuai Will,
they last, but they soon become old
a or are rendered of no value by
lie dozen others being nailed over ant
1t under them.
a The most unmitigated humbug il
n soliciting advertisements, are tn
n men who have 'hotel cards. "de
n, pot cards. cuisines cards,
TO "maps,- and similar denominations
n Men will invest in these wild-ca
at enterprises who think all advertise
ct ment in the daily or weekly pape
lis so much money thrown away!
Dy A retailer should advertise i
&c every legitimate way. If by circ'
n lars, they should contain but fe
lines, and ought to have somethiu
about them to attract the reade
y But the retailer should Unrest miner
Al nine dollars in the columns Of h
'h' local paper to erery one that he g
a neaas for circuIars haAdbilL& {