Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1879-05-06
ADVERTISING.


Although, says an exchange, dealers and
business people generally are beginning to
fnd out the efficacy of advertising, yet there
are very many who plod along slowly giving
little thought to the subject, though wonder
ing vaguely why they are not SO successful
as some Of their zsure prosperous competitors,
OF, companions in business, never dreaming
that the difference is due solely to the fact
that their neighbors advertise freely, while
they look upon money used in this way as
lost altogether.
That advertising pays literally all who try
II, is demonstrated by the success Of those
who take this method of making known what
they have to sell to the people at large. 1t
may no. make any difference to few per-
soaal friends, whether a merchant advertises
or not, but to strangers all the difference in
the world. Even worthless articles, like
some patent medicines, are made to sell
largely for the. mere reason that they have
l,een extensively advertised. OF course,
their usefulness will be found out after
time, and they then die out, but not before
People grow to believe things are true by
seeing or hearing them often. Mrs Brown
ing sptiy says:
'.For say a foolish thing but oft enough
(And here's the secret of \ hundred creeds,
Men get opinions as boys learn to spell.
BY iteration chiefy,) this same thing
Shall 2ass tpr absolutely W land not
With fools exclusively
So, if worthless thing can be advertised
So - -, ohr;o hat .
worthy house may build up a great business
By trying the same method. Strangers Wis.
iting cities or towns for the purpose of pur-
chasing goods will be sure to patroDize the
firm whose name they have often seen ad-
vertsed, for familiarity with the name alone
gives confidence, and, besides, as advertising
shows spirit and enterprise, they feel quite
sure the firm who deals in it extensively is
wide-awake house, attentive to customers,
and doing everything in prompt and busi>
ness-like manner, and they are usually not
far from right.
President Hayes, in his veto message,
Gays the Baltimore Sun, does not seem to be
ia accord with the electoral commission.
That body, to which Mr.. Hayes owes his
election, decided that it had too much re-
spect LOT StateS rights 10 see tnat Votes were
honestly counted. Il decid d that Congress
had nothing to do with elections in States.
and was Blu. registering aud recording
body. But Mr.. Hayes says cit is the right
ofevery citizen possessing the qualifications
prescribed by law to cast Que uutimidated
ballot aud to have his ballot honestly count
ed" and he considers that the election laws
and force bills in the statutes are meant to
secure all this. But if they had really done
so in 1876 the veto power of Mr.. Hayes
would be of very small account just now.
Tho Kanawha Gazette, referring to an
excellent likeness of lion. II. G. Davis,
which appeared in late number of Frank
Leslie's illustrated paper, says of Senator
Davis:
she has recently been elevated to the
Craftsmanship of the Senate Committee on
Appropriations. which is one of the most i'm
portnnt Committees of Congress, and he has
won this position by that keen perception,
iron will, untiring energy and devoted zeal
to the public welfare which has ever charac
terized his public life"
Elr. Tobias Parsons, of Berkeley county,
was found dead in the woods, near his resi-
dence, Saturday week. He is supposed to
have died from heart disease