Connecticut western news., 1879-03-12
We Know Him We'll.
THE EXPERIENCE OF AN EDITOR wITH
 DEAD BEAT ADVERTISERS.

The "dead beat" advertiser appears in good many different shapes as he attempts to defraud newspapers and get his advertising for nothing. One of his methods is printed circular addressed to the publisher, stating that he has been advertising his business for years, chiefly through advertising agents, and paid middle men fortune which might have been saved. Now he intends to make new departure and do his busi ness direct with the publisher. He en- closes copies of his advertisements, quack medicines and quack medical books, most frequently, and blank con- tract which he desires you to fill out with your very lowest rates, and return. He deems it hardly necessary to inform the publisher that the times are hard (well, it is hardly necessary and sug- gests that the figures must be in keeping with the time in order for him to accept. He concludes by hoping that "we may do business together amicably for years. '' So you may, coniding publisher, if you don't want any money. The contract makes the amount for years advertis- ing pa yable semi-annuaIly, but when, at the expiration of the first six months, you send for your money, you won't get it, and ten to one no such person as the one you have contracted with can be found at the address he gives, after the most dilligent search. Every such ad- vertiser is fraud. We have "been there" and we know. He is snake in sheep's clothing. Yea, he is a wolf in the grass. Look out for him. Ci7aci'e- pati Saturday Night.
 One of the tricks of the dead beat advertiser, as the publisher of this paper can testify, is most ingenious one. He lays out his plans as general lays out 2 campaign. He has his advertisement published in several city papers, and pays for it promptly. When he sends his orders to papers outside the city h' refers to these city papers; the outside publisher is met with the statement "He pays us promptly, and we certainl. know nothing to his disadvantage. Al he offers fair price for his work, tn editor is taken in. One patent medicin
 man in Boston secured a column il thousands. of suburban papers, who wer' taken in. It is said that the ingeniou fraud secured some three-quarters of { million dollars worth of advertising b, payment of few thousands to Bostol papers. It is gratifying to know tha with all his ingenuity his scheme failed as all fraudulent schemes will. Severa
 patent medicine houses in New Yorl
 have succeeded in securing larg
 amount of advertising in the same way
 No responsible advertising house vii
 object to one of two plans-either pa ) in advance or give satisfactory security } It is only the "dead beat " advertise who will arise up in his majestic indig nifty when asked for reference, and repl ) that he IS beyond granting any such ir ; dulgences. If an advertiser is bus
 ness man and means business, he wi gladly conform to business ways, an thank the publisher who insists upo his doing so. If he IS not bushes } man he gets mad when asked to ) business in business way, and it ) safe to have nothing to do with an at : vertiser who gets mad when asked
 give security for his contracts.
 chnn0e