Bozeman avant courier. [volume] (Bozeman, Mont.) 1872-1882, 1879-05-29
Advertising.

| In a little book published many years
ago. entitled '.Ilow to get Money" find
the following remarks on advertising:
! Whatever your occupation or calling
may he if it needs support from the: r~''''-
lie. advertise it thoroughly al c,,''''"''.
in some shape or Ots'' ''''' VIII 'i'cs'
,nhl;,. ,,,.-.--.. There may possibly be
n..,-,,.r;ions that do not require advertis-
..Ig; ut cannot well conceive what they
are. Men in business will sometimes tell
you they have tried advertising. and that
t>inng is done sIaffiihelt AMY yt,urgrfgry.
homeopathic doses Of advertising will
not pay. perhaps; it is like halt II portion
of physic. making the patient sick. but
efftvtiny nothing. Administer literally.
and the cure will be permanent. Some say
they cannot afford TO advertise. They
mistake; they cannot afford not to adve.-
tiSe.
If that was true forty years ago. it is
still more for,ibly true to-,lay. Business
has throxn Off many OF the forms that
longer tie their trade to one house. nor eX
pect to l,e personally acquainted with each
one of their customers. People buy Of the
party who offers the best bargains. be he
friend or stranger. Although the Young
firm Of Sharp Il Beatem are selling goods
very low. it is not known around the
town. and they have no trade. Slow Il
Steady have good stock. are well known.
and claim to sell rs cheap us the cheapest.
Sharp 4 Beaten must do something 10 in
form the public that they ave a better
stock of goods and are selling cheaper
than Slow & Steady. They must adver-
tise.
Tomorrow it will he herakled about the
city that Sharp 4 Beaten are selling goods
cheaper than any firm IN the city. People
will wonder if it is tr,.e; they will call
'.just to price things buy much or little.
and 90 their way. Slow Il Steady notice
that II great deal OF their old trade is going
across the way what shall they oiO to re-
gain il? They conclude they must adver-
tise; and in this way advertising is IN alb
solnte necessity. 70 gain customers we
must advertise: we must advertise TO keep
them. We must create ,lensrN1 tor new
goods by advertising their merits; We
must hold the sale OF goods by keeping
their good qualities before the public.
Every business should i,e advertised. no
matter where or what it is. Ifa moderate
custom was sure among circle of friends
and acq,,aintances in Il given locality, it
would still he to the merchant interest to
advertise and increase his tra.le. The main
expenses of doing business will be about
10 much. be the amount transacted greater
Or less. A large business can tie done at a
much less percentage OF cost than a small
one. A man can better afford to sell one
hun,Ired thousand dollars worth Of goods
Il profit Of ten per cent. than fifty thou
sand at fifteen per cent. A merchant may
.xpes..t to bold trade by selling low, but he
NJ ct have first made it known in some
wy that he is ready to sell low, or he will
rot get the customers.
Ways OF advertising are as mum rous as
he busy brain ct nfan can invent.
Posters on the walls are good. but they
ire there only few days. and then they
re covered by another advertiser. Signs
M,iksl to trees along the ce,latry roads are
.fEectl,al while they last. but they soon BE-
.one ohl. or are rendered Of no value by
dozen others being nailed over and under
t,am. /,
~ mort uamitigatsd hHmtuss Ia 81