Little Falls transcript. [volume] (Little Falls, Morrison County, Minn.) 1876-1894, 1879-03-13
the committee and E. ?. Petrum Sec
retarV..s, ts.@sa III 49,. 49,
e.: >S ADVERTISING.


$a--- - ..a,.
: = Advertising.
The following from Appleton's American
Cyclopeeda is both instructive and entertain
ing. 1t shows that advertising is an effective
method Of obtaining custom, and is consider
ed so by the best business men; also that
comparatively few. papers could live without
it. But here is what the cyclop@dia says:
..' ADvERTIsEMENT, public noti6ca-
tion. Announcements in the public
Journals known as advertisements ap>
reared while journalism was ia It's tp>
fancy. The Acta Diurna Of the Ro~
mans, the Gazzetta Of the Nenetians,
and the afiches Of, the French belong
rather to the crude devices which led
to the creation of journalism than to
the history of advertising; while the
stamping aud bill-posting processes of
anc:ent2tin,es, and the fence and the
rock decorations Of to-day, sometimes
considered in connection with adver-
tising, are little else than ingenious
sign painting. The advertisement prop
er arose with periodical literature, and
must be considered in connection with
Its development. The first regular
newspaper, "The Certain Newes Of
this Present Week." published in
England in 1862, did not contain any
advertisements; but they appeared in
something like resemblance to the
present form in 1862, in paper called
the "Mercurius Politicus. It peed~
ed but short time to popularize the
idea, and those notices which are still
called "hue and cry advertisements"
for thieves and runway apprentices
soon became prominent features in
the papers. Books were the ear
liest articles advertised, and were
followed by groceries-tea Cor as it
was then called, "tcha") being the
first article Of merchandise announced
BY 1858 England had added a sufi>
cient number of newspapers to her
meagre list to cause advertisements,
especially those Of popular amuse-
ments, to be eagerly looked for. The
plague brought the first medical ad>
vertisements. Under William and
Mary gratuitous journal was started
devoted solely to advertisements. 1t
lived but two years. A similar enter
prise few years afterward suc~
eeeded. In 1900 advertising had
become very general, and in 1910 we
find Addison reviewing the ADVERTISE
ments Of his time, "printcd with little
cuts and figures" this being the first
we hear Of pictorial advertisements.
In 1900 crude system Of classif ying
and arranging advertisements was
adopted. The further progress Of ad-
vertising up to the time when the en-
terprise of the United States pushed
it onward may be followed out in the
history Of the London "Times," "
which was established 1888. The
"Times" did little to reduce adver>
tising to system, but it demonstrated
its value to the public, and It's i'm
portance in the economy of newspa-
pers. In 1865 a single number is
said to have contained 1876 adver>
tisements, and other numbers are cited
containing still more.-The first print
ing press was brought to America in
1929. In 1704 the FIRST regular news
paper, "The Boston News Letter." was
established. This was often without
single advertisement, and had been
published 40 years before its circula>
tion reached 300. It needed Is years
after the establishment of the first pa
per to add second and third. With
the increase of shipping interests news
papers appeared in larger numbers,
and advertisements began to multiply.
In 1925 the first newspaper in New
York, the "Gazette," was com>
menced; and in 1928 Philadelphia
founded the journal which at its 10th
number passed into the hands of Ben
jamin Franklin. At this time the
country contained but seven newspa>
pers. In l775 there were 81: Then
came the var Of Independence, which
put journalism back again but after
its close the country steadily advanced
in periodical literature. In 1887 the
first daily journal, the "Indepen]ent
Gazette" vas commenced in New
York, and in the following year (tbe
same in which the London "Times
was established) it contained 81 ad-