Morning appeal. [volume] (Carson City, Nev.) 1877-1906, 1879-08-16

TIE ADVERTISING NUISANCE has become a
chronic one to newspaper men. We all advo-
cate advertising as the oil on the wheels of
Business, but not the begging Yankee lodges
which have become as prominent to newspaper
men as a sore finger.
A sewing machine man wants to introduce
his nolseless running, double back stitch ma
chine, with hemmers and plaiters, and we
believe washboard and irons attached. He
will send you hundred and fifty dollar cabi
net machine for fifty dollar advertisements
and one hundred dollars cash, and ON receipt
Of the paper containg his long ad. and a big
cut with pretty operator in the background,
he will forward his due bill, which of course
you can sell to some one who wants machine
if You do not and he asks you besides to
mail the paper during the run of the ad. 1t
costs about twenty-five dollars to erect ma
chine now, and you see that the factory gets
fair profit on this proposition. Organs come
under the same category. MIR. Mendelssohn
will sell you ten stop cabinet organ with
zee sets of reeds, knee swell and coupler,
list price 1925, for 1925 in cash and six months
advertisement of one-fourth of a column,
the organ to be shipped on receipt of the
cash balance. Cut by mail, Cut fills another
fourth column. There is scarcely an organ
made, except Mason & Hamlin's double
bank church organs, which costs over fifty
dollars to manufacture, but these blowing ad
vertisements would ask one to believe that
there is an enormous expense, as well as great
talent, employed in their manufacture, when
the fact is, any German toy ACCORDION maker
can build one. We do not pretend to under
rate the organ, which by its cheapness and
portability has done muo h to cultivate musical
taste in America as well as to delight Moody
and Sankey's audiences, but we do most
heartily deprecate the general course of the
cheap Johns into whose hands the manufac
ture has fallen. OF course, if it were very
scientific instrument, or required great talent
and skill i'll it's construction, it would not be,
like trashy books, an article of commerce in
the hands of irresponsible and cumming ped
dlers These are only two samples of the
class of article, usually advertised to fill up
the empty columns of country papers, and
given as instances of the nuisance which is
continually obtruding itself upon publishers.
Quack medicines figure largely in the list,
but although they do not pay largely they
usually pay. A San Francisc firm has thou
sands of dollars in gold notes, signed by them
Selves distributed over the country for adver-
tisements, payable in photographs. How
many of those notes are returned An ad
vertising agent sends you long ad. for which
he charges yOu no commission, the generous
dog, but he dictates the price, and it is to be
paid for in wood, or guano, or some other
equally useful and available commodity
whiskey or cigar men never make those propo-
sition-and in every case your paper must be
mailed regularly, so that they can have a
check on cheating This fills up your adver-
Using columns and increases your mail list, |
but it is not half so healthy and nourishing |
as Sellers turnips, and your paper dealer
would not probably receive such assets in
payment of stock We have felt like say
ing word about this class of business for
some time, and now we have done it, but not
half what we want to say.