Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1879-02-27
For Business Men.

All Grant County legal advertisements
should be put into the HERALD. This is a
proposition we are more Interested in than
any other one person, but there are reasons
why the general public have an interest in it.
The HERALD crculates more generally through
out the county than any other paper 1t is
published at the county seat and is taken by
| good many who leave the county, and ex-
pect through it to have an eye TO THEM legal
rights and other interests. Being at the
county seat and an old established county
paper, they expect it to have all legal adver-
Using. An advertisement of this character
given to any other paper is looked upon by
the public as sop" 1t is put there not
for, the public but to feed that particular
printer. If there is but one paper that all
this class of advertisements appear in,
everybody will know where to look for them
They do not need necessarily to take that
paper They would not then have to watch
two, three, four or five papers to see the lie.
gals they may be interested in. Every coun-
ty should have one official paper, and that
one the proper one to meet the most minds.
Such course would give less complaint and
do better public service. Three years ago
the State delinquent lands were advertised In
the Advocate here. 1t was the Democratic
paper and the State officers were Democrats,
1t happened thus that one of the holders of
those lands failed 10 see the advertisement
| The next year the same Democratic officers
put that same advertising in the HERALD,
| though the advocate was then in the hight OF
| its glory. They found they had made a
serious mistake and solved not TO cater to
party against public interests. In that res
pect they were somewhat ahead of the Repub-
lcan noodles now in some ofthe State Offices.
A public officer should do just what is tight
| for the public good, in advertising as we'll as
| other matters.
| But we intended to write more upon bust
| ness than legal advertising. Men in business
Sometimes appear to think that if their adver-
| tisement is put in type and an impression
taken oft, SO they can read il in print that is
all that is necessary. A little reflection
would suggest to them that there is as much
| difference IN papers as advertisers as there is
| between men as "drummers.n One will get
| ten customers where another would get one
| Home business men do well to observe the
| interest their papers take in home matters.
| We have before US paper that has a high
sounding Milwaukee advertisement-an ad-
vertisement that if put into the HERALD would
take hundreds of dollars out OF Grant county,
| away from the merchants of Grant county.
In the local items is a sharp "puf' of the
| advertiser, in which the editor abuses his
home neighbors because they do not advertise
| like the Milwaukee man does. Now we hap
| pen to know Ito our satisfaction at least) that
he does the advertising for The Milwaukee
man for half what he would do it for his
| seighbor. That same advertisement was
offered two years in succession to the HERALD.
| We could in two weeks time fill whole
page of the HERALD with these 'Eforeign"
advertisements if we would take them at the
rates the papers around us do. But the
HERALD proposes TO maintain its standard
! - ha the hast home nanar in the State and to
have the largest circulation OF any couuTy
paper in the State, and to be the greatest in
strument of power in behalf of the people to
make bad politicians and bad men take back
| seats