The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1879-10-29
CAUTION TO The PUBLIC

To avoid imposition, purchasers of Watham Watches
VIII observe that every genuine watch whether gold
silver, bears trade mark both aud
Gold cases are stamped "a. w. Co.. and guarane
certificates accompany them Silver cases are stamped
cam. Watch Co., Watham Mass Sterling silver" and
accompanied by guarantee certificates signed r. f.
engraved upon all movements Irrespective of either dis
tinguishing marks.
necessary by reason of the fact
that our cases are frequently separated from
ments and put worthless movements of other MAKERS
and rice thus affecting inurously the performance
of the watches and vating guarantee, which is
tended only complete watches wholly made
by 1t 10 necessary also, because it notorious
TO be public scandal. that there is faud in the
metal quality of both gold and silver gene
rally sold. We have demonstrated by frequent assays
that many gold and silver offered in the market
debased from from 10 to 20 per cent from the quality
they be. This fraud upon purchaser,
accounts Tor the low price at Which such cased watches
have been sold.
We take this occasion to announce that we have re-
Gently entirely remodeed the popular grades of full
plate movements, known by the marks VIM. Elleryr
..Appeton Tracy Co." "a waliham Watch Co., p. s.
Bartlett and /" Broadway giving to them only a
highly improved appearance but great additional value.
embody In them such of the best results of
rence aud study r twenty be useful in this
popular form of watch. We give these model watches
special recommendation all who look for good per-
formance and solid excellence moderate cost The
alterations have been made with the view Of pleasing
practical watch makers as well ss watch wearers.
We avail ourselves, too, of this occasion to warn the
Wathnm goods, in all grades is now SO generally ac.
knowedged that competitors, Swiss and American,
seem to have no resource bnt 10 the ATTRACTION Of
low Price Their goods being inferior ours they
to sell them for what they get. Times hard
people generally not knowing good watch from bad
one very often allow small price decide VIII
liam Morris. the eminent English Lecturer Art and
Labor Topics. in recent lecture delivered before
Trades Guild.' says:
81 know that the public in general upon having
things cheap, being ignorant that they do not know
when they get them nasty also ignorant that they
neither know whether they give a due.
know that the manufacturers called set
carrying out competition to its utmost, competition Of
cheipness, of excellence that they the bargain
hunters half and cheerfuy furnish them with
wares at the cheap price they asked for by of
what can be called by no prettier than fraud"
We are much mistaken If this is what public
or expects of at least Good watches be made
when neither workmun nor employer has pride In his
cupaton interest and pleasure in the work both
wanting, and both are essential In good watch making.
Low price, especially in Watches lop quality, ich
Ioo performance and high repairs
Our mission and business Is. to make good
watches whatever the Gust holding firmly to this single
purpose we have seen improvement quality and reduc
ton in cost by Of discoveries and in
machinery and by natural causes steadily together
until We truly say, Watham Watches in their
specve grades, the best watches made and
lower grades they within the reach of everybody
who wages 0u- prices low they ought
be. and as low they will be- Watches cannot be made
tor nothing, even by machinery. We say the pnbc,
buy good watch while yon about it, and pay proper
price for It. The more pay honest dealer the bet
ter satisfied Will be In the end don't be deceived by
chespness quality descends faster than price.
For American Watch Co., OF Waltham, Mass.