Lexington weekly intelligencer. (Lexington, Mo.) 1871-1887, 1879-06-07
tant factor in successful printing is the
GOOD INK.

tant factor in successful printing is the |
use OF
The cost of ink is ,rifling, and it
pays the largest dividend to use the |!
very best can be haL. A clear, even
i,npresson Is Indispensable, and to at
tain this. you should master your
press. If you are practical printer
andl do your own, work, this knOWl-
edge IL absolutely necessary. Ii you
are not Il printer, and are running
newspaper as a secondary considera-
tiOu, IL Is all the more important that
you should fainiliarize yourself as
much as possible with the practical
details of your business. Additions
of type are some times made, and
difficulty experienced i'll making the
old type work out plain aud bold
with the new. To accomplish this
underlay your forms with well damp
ened sheets several numbers thick.
The impression forces the lower ends
OF the new type to imbed themselves
in the paper mache thus formed, while
it partially supports the old type that
have worn shorter than the
new by continued use. thus
bringing them in contact with Che
face of the roller that they may re-
| ceive full quantity of ink. Leaving
| Ink uncovered is not only fruitful
small particles Of coal cinder aud
other debris OF the Office which cut
the face of the roller aud wear the
type more than years OF careful
usage.
| The names Of the men who think
they could edit your paper better
than you do are legion; they come
down from the tombs and join that
innuinerable caravan of press struck
humanity, whose infatuation is
quickly cured by q few weeks or
months of practical experience. Edit
lug a newspaper does not necessarily
mean fine writing, or writing OF any
kind. Two of the most successful
country editors of Missouri rarely
gave their own views i'll their o" II
papers on any subject. One clipped
, small articles, condensed and epitOm-
, lied larger ones, and usually the
lunges: article in his paper would not
usually measure two "sticks." lie
was thus enabled to note the passing
events of the world, and his sub
scribers could not be ignorant Ol
what was gong on. The other dc
! pended almost exclusively upon his
: scissors, filling his outside page;
? with choice aud carefully selected
! articles, making a highly interesting
\ paper. We can no longer. compets
with the metropolitan dailies III tn
: matter If general news. We there
: fore surrender gracefully to them th'
> palm i'll this regard, and supplement
them with the local news OF GU
nciehborhoods which they canno
give. Men who rarely lock- at
newspaper, and read little of any
r thing, will devour with avldity al
. account of something that has hap
u pened in their own locality and t
which they were witnesses. VIVA
people talKisbOut, people read abon
i and vice verse. Always aim TO Civ
Il facts. Que fact tersely stated
% worth II cuiuuu of wild cOnjectur
Is aud speculation. Make tor Your ps
}; Iper a reputation of reliability. L!
z for instance, you keep standing /
's YOUR columns market report or raj
's road tilne-card be sure that tits scrt
le pulously correct, otherwise, 1t mii
IS leads and does harm to others All
d Justly brings your paper into dlsr'
l. pute. No matter If local interet
ID should be overlooked, and VINE
al things persistently refuse to happe
8, it is profitable to write up aud pul
"a li.h the biographies Of your olde
1t cltizens, or short historical sketcht
"a of early days OF our town or count.
ut In the matter of ''lOcal personals"
u. is questionable if we do not go to e,
It treines and Overdo the thing. Fu
lg Instance, noticed in one OF my e!
changes few weeks ago that cot
good friend Smith, who is one Of OF
leading aud most enterprising cit
IA zems, is suffering from Il boil on Ia
~ neck p l fear we have made loo
10 personals go cheap that they are. III
~ appreciated as they should be, OF l
vn least as they are intended TO be. An
mr. as they are cheapened, so is the vala
- of space in our local columns to I'll
-, advertiser. He thinks tnaL we CT
40 affurd to write and publish .colum
-, alter column of such sluu for nOthli
IN it is All outrage upon him 10 char:
, ten or fifteen cents llne Tor pulls
tv his wares that he thinks 50 lnteres
+, ing and such good reading. Sociaii
Il morally and politically, the slot
!; newspaper should be reflex Of II
aI best sentiment of the best people
~ the community in which It is pulls
i, ed. 1t is a family parcel; it iuvad
nn the most sacred circle OF the hon
M and an editor should never peru
- any matter to enter its columns til
would bring tho tinge OF shamet to h
cheek were 1t read aloud III the pre-
ence OF his wife, daughter or swes
'pt heart. Experience teaches US that
"a ls more important to know what
ur keep out OF u paper than what to p
'c- in it. 1t is not necessary that
it. snouid attempt to lead public OPT
we ion, but it should aim TO arouse
re- a public opinion that Is for the rigi
Ip- for morality, religion and law. Abo
un all things, bitter personal conirovt
lb sizes ana quarrels should be avoide
~ The space III your paper, which "
ice not reserved for profitable advert
In ing, belongs to your subscrl bel
20, VINO have paid you for it, and y
ew have no more right to fill it withyo
10 personal wrangies than man w
he has no interest in the paper VIII;
ey ever. There is no man who does II
lid feel ashamed OF himself alter lie h
81 QuatTtltu. IL lS q luIstdhC that } v
Tor readers enjoy such things. Many
ou tnen tail TO read sucn matter, II
yh- those who DO read il, abuse you
ey printing it. Sharp repartee u
It brilliant sarcasm, or wit unp lson
ou by the venom OF personal hate, ID
ew place occasionally. but nothing turt
ich er than this. lrejoice with my bret
he len Of the press that the daNs OF IL
b.llingsgaie with US are passed. AL
no for this blessing, think we are
iii. debted in great measure TO our t
OF nual re-umioLs,. where we learn
.rv know each other better aud eslee
iii each other higher. In all things
brit f. Write your editorials
though your space was worth to y
ten cents line. You can thu, Il,
on i'll Il few lines, thats which otne
os- would take half column to It
no Life is too short to real luug, pro
ley editorials, and people pass ,nem /
il | will now take dose of my Vi
I'm medicine, and bid you good day.