The Morristown gazette. [volume] (Morristown, Tenn.) 1867-1920, 1879-09-17
CAUGHT.
ADVERTISING ALWAYS PAYS.
10. McTEER'S CLOTHING HOUSE.

10. McIEER,S CLOLHLNG HOUSE.
There is no branch of business, says
very shrewd observer, more extensive
ly dealt in, and none so seldom looked
at in it's true light, as advertising The
butcher, tailor, shoemaker, grocer, all
have a set value on their wares, and cal
Culate their profits therefrOm. Unfor-
tunately such is not the case with many
newspaper prOprietOTs, who seem to for
get that their space is as much their
stock as are the wares of the merchant,
and when occupied should, to be profit
able, represent so much money. The
way matters now stand many a one, ra-
Their than let an advertisement go, will
take it at perhaps fifty or seventy-fivc
per cent. below the rate another
advertiser pays, thereby doing griev-
Gus Injustice. A clear headed merch-
ant, when offered such inducements,
should at once conclude that a paper
possessing so little stability and having
so little regard for its advantages as to
make such a reduction, possessed small
circulation and smaller minded manag-
ers, and decline the concession. Is it
any wonder that the advertising solicit
tor is looked upon as a bore and classed
in the same category of nuisances as
patent medicine vendors and book ped
oilers? The blame for it is with them
selves. Let them shake off the idea that
when man gives them an advertise
ment he has favored them as he would
the beggar to whom he pitches penny,
and that he must cringe accordingly.
On the contrary, let them feel that they
are offering him an article which will
yield him Qattd pro quo, and that the ar
ticle they offer has it's marketable price.
y \ 1. 4 81, I,
who has begun to advertise must keep
on advertising if he would have con-
tinual increase of his business. He may
keep a set of dependent customers, but
the chances are that these will be de-
tached by seeing the advantages of 9th
er dealers persistently advocated. He
will certainly not attract new patrons.
They will go elsewhere, just as they
would seek another store than his if on
coming TO his door they found it locked
with the shutters closed. Lord s. Tay-
lor, the great merchants of New York,
whose names are familiar to every one
engaged in business, publish to the
world this testimony OF all the me-
thOds open to the merchant for adver-
Using his business, an experience of
nearly half a century enables us to I'M
hesitatingly declare in favor of the
newspaper. 1t is, without exception,
the most economical, persistent, pains
taking and successful canYasser any bu-
siness firm can secure for the purpose of
bringing their goods to the attention of
the consumer" No comment upon this
recital of experience is necessary; but
we are reminded by it of the success
that has marked the career of the largest
wholesale and retail clothing house in
this section of the country, by similar
iudicious and liberal newspaper adver-
Using. While at Knoxville, last week,
we were shown through the mammoth
clothing house of 10. McTeer, and can
say truthfully that we meyer beheld
larger, better or more attractive and de-
sirable stock than is displayed in his
commodious and well arranged rooms.
If man or boy, merchant or pedler wants
an outfit of the best quality at the low
est price, let them go to his store, and
see the mamoth stock he has on hand
and become acquainted with the polite
and courteous statesmen he keeps. Mr..
McTeer had just returned from New
York, and was receiving and opening the
largest and best stock of clothing ever
brought to East Tennessee. His assort-
ment is simply immense, and he assured
us it was not purchased to keep, but to
De QlSpOSeu Oh dL Lle 4OWcSt pOsoAOA0 hS
ures. There is no article in his line that |
cannot be found in his store. His stock |
of gents gloves and hosiery is the larg |
est and best to be found and to it he de- |
sires to call the attention of purchasers, |
as the goods now in store must be sold. |
Those who know Jo., and he is most fa-
vorably known to the business men and
others of this section, know him TO be
every inch business man and truth
full and splendid salesman, as are his
corps of assistants. If first class goods
1t low prices is what the local merchant
ind the public want, then 10. McTeer's
clothing emporium is the place they are
Ooking for. We wish him continue
ion of the liberal patronage and public
confidence that he has hitherto for SO
many years enjoyed, because we are sure
lie will continue to merit it.