The weekly register. [volume] (Point Pleasant, Va. [W. Va.]) 1862-1909, 1879-10-08
LOCAL ADVERTISING. virtue

IN . general way than it is often
Icreditedwith. Atoocontracted view
is SO frequently thrown around its
salutary influences that those who
read a business card seem to think
that its import is Of but little conse-
lquence to any one besides the adver-
tiser This, however, lisa greatmis-
take, for the community AT large is
benefited, according to our way of
thinking, by every business card Of
q town store appearing in the local
papers. 1t needs no very skillful
reasoning to elucidate the PROPOSE.
ton, for there can be no better meth
odadoptedt to improve q village, town,
or.city,than that which keeps the
bulk of trade at home. By SO doing
the results Of industry are widely diff
fused in the expenditures made, so.
clety becomes cooperative to con-
siderable extent, material improve.
tnents are encouraged, and pride of
place is fostered. Our live storekeep-
ersare beginning to understand the
value of advertising, and our resi-
dents fail not TO reward them for
their enterprise. A contemporary
puts the matter in this wise: When
the business men of a town fail to
advertise extensively they diminish
the Importance and trade Of the place,
and permit more enterprising locali-
ties TO take the latter from Them
Although done for their individual
interest, advertisers should be looked
on by citizens of the towns where
they reside, as in some sense public
benefactors, and they should be en-
Outraged accordingly. One mer-
chant who advertises extensively is
worth to his own town and its PEG.
pie more than forty that never show
themselves in print, and should be
for this reason alone preferred, assum-
ing that he is, of course, a fair bust
ness man. q
RETuRNING-We are informed that
DR.. l.. f. Campbell, who left here
with his family, few weeks ago, to
reside in Missouri, is on his return
home, because Of the unhealthy con-
dition Of the climate. His family
has been sick ever since they reach
ed Missouri. This is another in
stance Of the utter folly of going to a
new country, when you are doing
we'll enough in your ownState. We
hope those who are contemplating
going West will converse with the
Doctor before they fully make up
their minds to leave, finally. There
may be cases where a man will bet
ter his condition and that of his fam
lily, by going West, but in large
majority Of the cases it will be a dam
age TO him. A little farm in West
Virginia, swell titled" is worth more
to the man that owns it, than a thous,
and acres Of prairie land in the West,
in an unhealthy locality. We vel,
come the Doctor and his family back
to their old home. HI. willresume the
| practice of medicine Immediately,
upon his return. He will arrive
sometime this week, having left Mis-
souri, or Monday.
Says an exchange: "No, sir!" thun-
dered the old farmet to n man solicit
ing his subscription to a newspaper.
Don't want no papers round here.
It's waste Of money. Catch me fool
in away two dollars year on a news
paper. | never read 'em, and my
folks never DIES nuthur." Then he
turned to the bogus lightning-rod
agent, who was patiently sitting by
and told him he might put q cheap
rod on his barn, and he signed the
contract which the agent presented
to him with scarcely a glance. But
when in a few months that contract
turned up again, the old farmer was
Mortified to find that in some man.
ner it had changed into note of
hand for $500. And he had to pay
it, too. But he don't read any pa
per-"
IMpoRTANT.-In order that all may
know just what the law is in regard
to Letter Boxes in Post Offices, we
| l. 4 A.. tn--L