The Rock Island Argus. (Rock Island, Ill.) 1877-1885, 1879-10-06
About AdvertifIing.
New Haven Register.l

If you have goods to sell, advertise.
Hire man with laulpblack kettle and
a brush to paint your 1sne and NUMBER
on all the railroad fences. The cars go
whizzing by SO fast that no one can read
them. to be sure, but perhaps the .obllg
ing conductor would stop the train to ac-
comrLodate an inquisitive passenger.
Remember the fences by the roadside as
we'll. Nothing is SO attractive to the
passer.by as well painted sign: Mil
lington's medical mixture for mumps.
Have your card in the hotel register by
all means. Strangers stopping at hotels
for night generally buy cigar or two
before they leave town. and they need
some inspiring literary food beside.
If an advertising agent wants your pusi-
ness advertised in fancy frame at the
depot pay him about 200 per cent. more
than it is worth. and let him put it there.
When a man has three-quarters OF a
second in which to catch train. he invar-
iably stops to read depot advertisements,
and your card might take his eye.
Of course the street thermometer dodge
is excellent. When a mans fingers and
ears are freezing, or he is putting and
"phewing" at the heat, IS the time at0ve
all others when he reads an advertisement.
Print in the blacklist ink great sprawl
ing card on all your wrapping paper. La
dies returning from shopping tour hike
to be walking bulletins; if the ink rubs
off aud spols some Of their 6nery, no mat
ter. They never will stop at your store
again.
Have few posters pasted all over town
mixed up with niger minstrel and threa-
| trical bills; they will appear very promln
ent and attract about as much attention as
black spot on speckled dog.
Have thousands of little dodgers printed
aud hire a few boys to distribute them.
You have no idea how the junk dealer and
the paper rag man will respect you.
Don't fail TO advertise 10 every circus
programme 1t will help the circus tc
pay its bills, and visitors can relieve the
tedium of the clowns jokes by looking over
your interesting remarks about twenty
per cent. below cost, etc.
4 boy with big placard Oh pole is ar
interesting object on the street, and leuds
dignifed cir to your establishment
| Hire about two.
| Advertise on calendar. People neve,
| look at a calendar to see what day of tbt
| month it is. They merely glance hurriedlJ
at it so IS to be sure that your name i!
spelled with or without p, that's all.
| " hen the breeZes blow. waited by pa
per ian IN the hands OF lovely woman
| lis well TO have the air redOlent with the
perfume of the carmine ink in which youl
| business address is printed. Ills wi
make the market for decent fans very
good.
| Patronize every agent that shows you AT
advertising tablet. card directory, diction
airy or even an advertising Bible if one il
offered at reasonable price. The mer
mnst make Lying
| But don / think Of advertising in wei
established, legitimate newspaper. Not
for a moment Your advertisement would
be printed nicely and iod It's way into tbs
| thrifty households Of he region, where the
farmer, the mechanic, the tradesman in
other lines and into the families of the
wealthy and refined, all who have arti-
cles to buy and money with which to buy
them, and in the quiet of the evening after
| the news of the day had been dlgested, il
you'd rs read and poudcred, and the next
| day people would c1me down and patron
ize you. and you might have to hire az
extra clerk or two. move into a larger
| block and more favorable location and do a
bigger business, but Of course it would
be more expensive-and bring greater pro-
| fits.