The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1879-07-27
Something About Ourselves and Our
Readers.


constituents, not upon partisan political
| questions, on which he would speak mainly
to those OF his own party, but upon his own
course during the year, and upon the gen.
eral condition of the country. In some
parts of the West and South great open
air meeting is called, sometimes barbecue
| is held, and here the Representative gives
an account to his friends and neighbors, OF
| both parties, of what he has done for them
| during the year past.
The HERALD has also body of constitu-
ents, very large and growing body OF
readers and advertisers, scattered through
all the States and Territories, and not only
that, but over all the continents; for we
take an honest pride in the knowledge that
there is probably no place in the world
where the English language is read,
| and where men take interest in the
affairs of the world, where the HERALD
is not known. Our journal is so
fortunate as to have not only read
ers but also advertisers all over the
world. It's columns resemble in some re-
spects a great international exchange in
which people from many and diverse local
tiles find it profitable to make their wants
known to offer what they have to sell or
ask for what they wish to buy, be it SER
vices or goods.
Last year, as in some previous years, TAX
ing for granted the kindly concern Of this
numerous and varied constituency in the
fortunes of their favorite journal, we gave
them some account of the HERALD's circu-
lation-took them into our confidence, SO
to speak-and told them of the pros
perity of the newspaper in which,
though they may not always agree
with its political opinions, their
constant patronage shows they feel an
interest. 1t will, We hope, please them to
know that the circulation of the HERALD
has steadily and considerably increased
since that showing. A comparative table
printed in another column will tell them
that, using here only round numbers, the
daily average was for January of last year
102, 600, and twelve months later Jos, 900,
and it will be seen that each succeeding
months average shows an increase, SO that
June of this year the figure is $4,000; and
while july 1878, showed 104, 900, the pres
ent month shows to date daily average
of lis, 900, and this in the dullest month of
the year. The table of figures elsewhere
printed shows also the state of the Sunday
HERALD for every Sunday in the present
year, beginning on Sunday, January 5,
with ia, 800, and closing with the present
sheet, of which we print in round numbers
1875, 900 copies. 1t is o fact worth mention
that the number of quintuple sheets has
been greater for this years Sunday HERALD
than in any previous year. The advertise
ing pressure which makes this vast sheet
necessary began earlier in the season this
year and lasted longer.
The circulation of the HERALD, both of
the week day and the Sunday editions, is
now at least equal to that before the great
panic and depression of industry set in six
years ago. 1t is from nine to ten thousand
in excess Of last year, and we will add that
our journal has never been SO prosperous in
every respect as it has been for the past year.
1t has had, as will be perceived, steady
and constant growth, and its circulation
represents, we believe, with singular ac-
curacy the condition of the country. This
is but natural The HERALD may be reck-
oned among those articles Of general neces-
sity the demand for which increases as the
country at large grows in prosperity and
wealth; and the increase in the HERALp's
circulation during the present year meas
ures very closely the slow but unmis-
taxable return OF prosperity to the whole
Union.
There is nothing speculative about this
growth. Enterprises of all kinds are still
managed with caution and prudence. The
lessons of the dreary years since 1873 have
not yet been forgotten by our business men.
But sure and solid advance has been
made and even real estate-the last to fall
in q panic. but also the last to feel
the impulse of renewed confidence and
prosperity-even real estate has begun
to move upward, and of late quite rapidly
and remarkably, especially in the best To-
calities on this island Building has greatly
increased and, as the HERALD long ago
foretold, the greatly increased accessibility
of the upper end Of New York by means of
the rapid transit roads has acted as an i'm
mediate and healthful stimulus to that
region, where building operations are
already going on upon an extensive and
growing scale. All this is an unmistakable
mark Of the return of industrial and COM
mercial prosperity and good times.
But we do not intend to speak only of
ourselves, but also of our constituents,
whose welfare is important to US. 1t is a
good time to warn them against rash, I'M
founded and what are commonly called
wildcat ventures and speculations. If the
last six years OF depression, taken together
with the preceding years of wild imitation
OF values, teach anything, it is the lesson
that easy gained is easy lost and that the