The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1856-1888, 1879-04-26
CAUTION To THE PUBLIC.

To avoid imposition, purchasers of waltham Watches
silver. bears our trademark on both case and movement.
Gold cases are stamped "a. w. Co."and guarantee Ger;
tifcates accompany them. Silver cases are stamped
&" Am. Watch Co., Wa1tham, Mass, Sterling Silver"
r. n' "a = robbins treasurer. The name "Walthsm"
is plainly engraved upon all movements, irrespective of
This caution is rendered necessary by reason of the
fact that our cases are frequently separated from our
movements and put upon worthless movements of other
makers, and rice ueTSa, thus affecting inJuriously the per
Torrance of the watches and vitiating our guarantee,
which is intended to cover only our complete watches
wholly made by us. 1t is necessary also: because 1T Is so
fraud in the metal quality Of both gold and silver cases
quent assays that many gold and silver cases offered in
the market are debased from 10 to 20 per cent. from the
quality they assume to be. This is q fraud upon the pur-
chaser, and accounts for the low price at which such
cased watches have been sold.
Gently entirely remodelled the very popular grades Of full
appleton, Tracy & Co." "waltham Watch Co, 1. S.
highly improved appearance, but great additlonal value
We embody in them such of the best results of our eXpe-
T pepGfa af form 4nu Of watch We give these new m~odeIwatches
special recommendation to all who look for good per
formance and solid excellence at moderate cost. The
alterations have been made with the view Of pleasing
practical watch makers, as well as watch wearers.
We avail ourselves, too, of this occasion to warn the
public against CHEAP watches. The superiority OF
Waltham goods, in all grades, is now so genersli! se-
knowledged that our competitors, Swiss and American,
seem to have no resource out 10 Pr eioI ~ me agrs .beY b.v y
to sell them for what they can get. Times are hard, and
one, very often allow a small price to decide them;
William Morris, the eminent English Lecturer on Artand
{ 1CBAAEs ~ u @IN-- 100
- Trades Guild" says:
Il know that the public in general are set upon having
things cheap, being so ignorant that they do not know
when they get them nasty, also so ignorant that they
/ neither know nor care whether they give a man his due
/ / know that the manufacturers, 'so-called.' are so set on
carrying out competition TO its utmost, competition Of
| cheapness. not of excellence, that they meet the bargain
hunters half way, and cheerfully furnish them with nasty
wares at the cheap rate they are asked for, by means Of
what can be called by no prettier name than fraud"
We are much mistaken if this is what the public wants
or expects, of us, at least. Good watches cannot be made
when neither workman nor employer has pride in his
occupation interest and pleasure in the work are both
wanting, and both are essential TO good matchmaking.
Low price, especially in watches, MEANS Low QUALITY,
WITH Low PERFORMANCE AND HIGH REPAIRS.
Our mission was, and our business is, TO make good
watches, Whatever the cost holding firmly to this single
purpose, we have seen Improvement in quality and re-
duction in cost, by means of discoveries and improve
ments in machinery and by natural causes, go steadily on
their respective grades, are the best watches made, and
as 10 the lower grades, they are within reach Of every
body who earns wages. Our prices are as low as they
ought to be, and as low as they will be. Watches cannot
be made for nothing, even by machinery. We say TO the
public, buy a good watch while You be about ii, and pay
q proper price for it. The more you pay an honest dealer
the better satisfied you will be in the end don't be de-
ceived by cheapness-quality descends faster than price.
For American Watch Co., of Waltham, Mass.
ROBBINS G APPLETON, General Agents,
sp19 New York. L. s. A.
e All the above Line of Waltham Watches for Sale al
the Store of NJ. McINEREY, Sole Agent for this Kingdom,
Also, Agent for the GORHAM STERLING SILVER
The Trade Supplied at LOWEST PRICES. sp2e sm