Daily globe. [volume] (St. Paul, Minn.) 1878-1884, 1879-11-09
THE4TEICAL ADVERTISING DODGES


bear US out in the statement, that the man
ayers and agents of musical and dramatic
stars and combinations are entitled to the
championship as advertisers. They display
degree Of talent in keeping their attrac-
tons permanently before the public that
fits them for filing any sphere of life, and
certainly entities them to the success which
they are receiving. The devices to which
they resort are really marvellous in their
ingenuity, and best of all they get large
nothing save the labor involved in concoct
ing the plot and arranging the details of q
dramatic incident or two that is calculated to
make their bright particular star flash like
town talk in every city and hamlet in the
land. OF course the artists themselves are
privy to the plot, and have consistent and
dramatic story to relate to any inquiring re-
porter who may call to ask for details, and
mono but the initiated know how the public
and the newspapers are being gulled.
Janauschek has ono unfailing resort for
securing public attention when her popular
ity is on the wane. She has q wealth of
diamonds, presented to her by the crowned
heads of Europe. When houses are poor
some sympathetic thief enters her rooms
while she is ct the theater and abstracts
from thirty to fifty thousand dollars worth.
The story gets abroad, is published in the
newspapers with flaming headlines, and the
houses are crowded nightly. This dodge
ness again droops the thief, conscience
stricken, returns the jewels in a mysterious
manner, and there is again a sensation in
which the distinguished tragedienne is OK
tensively advertised. The physical all
ments Of Clara Morris serve
to keep her constantly before the public.
Ever and again she has an attack of rnoxa
which, it is stated, will disable her perma-
nently, but she always seems to convalesoe
and come to the front again. Fanny Daven-
Gates her nose, or experiences terrible
runaway accident in which she heroicalIy
holds the fort and the reins and ultimately
checks the mad career of the fiery untamed
steed just on the brink of precipice. Kate
Claxton succeeds in narrowly escaping Gre
nation in q burning theatre or hotel; Mrs.
Bowers and Maggie Mitchell purchase a large
amount of real estate in Chicago, and lose
thousands of dollars by depression in values;
Mary Anderson succeeds in having some fool
fall in love with her and dog her footsteps
all over the country till the dramatic
climax arrives; Rose Eytinge gets
into 8 quarrel with her hus-
band, Ben Buffers drunken nephew; Ade-
lside Nelson contrives to get two of her
rival lovers into dispute, which ends in
challenge to pistols and coffee, but is pre-
vented from having tragic termination by
the opportune Interference of the fair actress,
who assures them that her husband will not
permit of such thing on her account; while
little Lolita quarrels with and discharges her
chief male support and displays much tenn
per, which il soon displaced by spirit of
forgiveness and kiss and make up.
Among the operate artists there is good
AcdI vi SaLutAcSSJ uAu LAcJ SCCA ~ LULU Ill
couples for notoriety. Clara Louise Kellogg,
in the intervals between eating onion soup,
gets into terrible quarrel with Anna Louise
Gary, which threatens to disrupt the
combination. Both are interviewed.
Clara declines to say anything about
the matter, but Anna swears she
loves Clara IS q sister. Then the papers
and the people speculate as to whether or
not there was any quarrel at oil. Minnie
Aauk kicks over the traces, 80 to speak, be-
cause shs has been assigned to role she
does not ike, and the best part given to
Marie lsoze, the managers wife. This
causes an awkward delay in the perform
ancs, which leads to an explanation of the
cause, together with the assurance that the
two prime dome have had an amicable I'M
Outstanding, and will SEQ that the thing
doesn't occur again. But it does. Lucca
manages to get tho critics by the ears by
presenting one of them with a diamond
ring. Emma Abbott tried her prentice
hand at the business q little willis ago bv
weeping with and affectionately embracing
convicted murderess and adultres5 in her
prison cell. This was original and effective,
and though 1t brought her little credit, it
filed the Golfers of her managers. Alice
Oates generally begins each season with
furious quarrel with her husband, a divorce
and marriage with her business manager.
These are only q few Of the devices en-