Union County courier. [volume] (Elk Point, Union County, D.T. [S.D.]) 187?-1913, 1878-06-12

l-2,0l5,OVO ,0U0, OOO-that Is, b two
billionth part of a grain.
Geo. P. Rowell & Co.'s Newspaper Ad.
yertising Bureau, New York.
THE OBJECT OF U ESTABLISHMENT.
Our Newspaper Advertising Bureau,
No. 10 Spruce street, New York, is an estab-
lishment intended to facilitate the conven.
lent and systematic placing of advertise.
ments in newspapers. 1t is conducted upon
the principles which We conceive to be the
right ones for securing the best results to
the advertiser, the publisher and ourselves.
newspapers, not only the newspapers of the
city OF New York and of all other American
cities, religious, agricultural and other class
newspapers, but also the small country
journals. We receive regularly and keep
on file the newspapers of every description
throughout the land, whether issued daily,
weekly or monthly.
CONFINED STRICTLY TO N~EwSPAPER AID.
yERTIsTNo AND TO AMERICAN NEWS
PAPERS
We %confine our transactions to newspa.
pers, and do not accept or undertake the
management OF other classes of advertising,
such as books, sign boards, posters, or job
printing.
1t is our hope that by adhering to one
branch of advertising we may make our.
selves masters of it.
We also restrict our dealings to newspa.
pers Published within the geographical linn
its of the United States and Dominion of
Canada.
THE SYSTEM OF ARRANGEMENTS Fol NEWS
FILES.
We have a system of fling newspapers by
an arrangement of shelving and partitions,
separate space being accorded to each, and
labeled with the printed name of the paper
it is intended to accommodate, by means of
which arrangement a stranger can find any
paper he wishes to examine with something
like the readiness with which he would a
word in the dictionary, a name in a direc-
tory, or a book in a library catalogue.
THE NATURE OF THE SERVICE WHICH 1T is
OUR BUSINESS TO RENDER TO
THE ADVERTISER.
We unde rtake to maintain an established
credit with every newspaper, and to have at
hand a schedule of the charges adopted by
the publisher of each for advertising space
in its columns; to be able to te those
rates to an advertiser who wishes to insert
an advertisement in one or several, and to
procure the prompt insertion of the adver-
tisement without any extra charge for the
service rendered, which service consists of
quoting the price, printing or writing as
many duplicates of the advertisement as
NAV be required to furnish one to each pa
per to be used, forwarding the copy for in
sertion at our own expense for postage or
messenger service, examining the papers to
see that the advertisement appears when
and in q manner that it ought to, checking
each subsequent issue of the advertisement
in each paper in a book kept for that pur.
pose, at all times subject to the inspection of
the advertiser, and marking plainly in each
paper the advertisement as it appears, 80 that
when the advertiser comes or sends for the
purpose of having the fles examined ito
see that the service for which his money
pays has been actually renderedl, the eye
may light promptly upon his announcement,
without the labor OF searching a whole
loaper or page.
dutys~rors or omissions occur, il is our
pense for nay publishers, at our own ex-
to see to 1t that tnstage or messenger, and
actually does the specldsher of the paper
the advertiser contracted. iae for which
THE AMOUNT OF MONEY TO BE ExPn.
Persons who have little experience as al
vertisers often have a pretty clear under
standing OF what they would like TO do, bu
are entirely ignorant Of the probable cost
We have made out for such a person
plan of advertising calling for an invest
ment of 5000. and on submitting it for an
proyal found our customer dismayed at tn
magnitude Of the expense, he not havin
contemplated an expenditure exceedin,
$500 or 5000. In such u case labor woul,
have been saved, If at the commencement
of the negotiation the question had bee!
asked: Chow much money are you pre
pared to devote to this advertising%
THE CONFIDENCE OF DUE PATRONS A MAJ
E OF PRIME IMPORTANCE.
1t is a matter of prime importance to u,
for the purpose of maintaining our infiu
ence with publishers, that it shall come t
be understood among them that our state
ments about the advertising to be done, o
not to be done, are to be relied upon an,
to this end our dealing with our advertiser,
patrons must be upon q basis of mutua
confidence and respect.
u CUSTOMERS ENTITLED TO OUR RES,
SERVICES.
for any individual or firm, We consider then
entitled to our best services. Ii they sug
gest using a paper which we know to be no
the best for the purpose, we say SO and give
the reasons. We often expend a good deal
of time for very small advertisers, much
more than the profits on their patronage
would warrant; but a. they entrust to u,
what they have to disburse, and influence
in our direction the patronage of their
friends and acquaintance, we are content
o PROMISE.
We promise those advertisers who en-.
trust their advertising patronage to our
management that We will not allow them to
be charged in any instance any more than
the publisher schedule rates that we will
procure for them the acceptance of any ad-
vantageous ofer made TO them definitely by
any newspaper Pao.,snsl; aavertising agent,
We srs mnv;,i;na + 40 moyl a;t.thnoagn
profit, and never offer TO do 90, yet in CON- |.
formity with the promise made above. We