The Lamoille news. (Hyde Park, Vt.) 1877-1881, 1878-04-10
Advertising That Docs Pay.
Assertions to the Contrary
Notwithstanding.

There has recently appeared in the columns of the
New York Times series OF icss attacking the GO
operative system of newspaper printing ana adVer's
false in every pa tcaIar, 50 fa as the business ~
cooperative Newspapers are printed 10 sinai a9u IN
sig tcant TOWNS have no circulation to speak OIL anu
that only of local character that the lists are padded
addition of papers that YER had an existence that
ton Of tbese lts Of papers and finally mot in words
but in plain terms) that the managers of these co
operative establishments az set Of swindlers, with
whom advertisers should have no dealings. s-,-,. -
With q view of raining the truth or falsity OF
CATION to the Office of the Chicago Newspaper Union,
the leading house engag in this indus ry in Chicago;
make tn rough sitting Of the whole matter, and,
without setting down aught IN malice report ii. ths
The scribe went and saw and now proceeds to inform
the reader of the result of his mission ,,.,,.s :;
large story rs feet front building at Nos l, Ivy
and S t t onsnS sd so Of the m Of Cramer
Aikens Cramer, Milwaukee, was ready and willing TO
inn rt ali the information asked for touching the bus
ness The reporter was somewhat astonished at the
extent of the establishment ana the apparently Iarge
first floor was the conn ing.room, Handsomely furn-
ished, aud the paperst ck department, well stocked
second floor was the Of the large and
finest in the city Seven Hoe pres es were kept in
tar ont to Of tbs IN On the Rd
floor was a large, light and airy composing room,
IN manipulating the types Ga the floor was The
dtoriBlrocm, where an etaient corps OF editors was
engaged in the careful preparation of matter TO
I'LL the various sheets In the basement some half
rnd sbpeSg e.
After looking over the building the reporter and
Manager Mr. Charles r. Strong proer eded to reveal to
the scribe some facts and hsg es that completely
F s OF the Ap papers per printed Tie Union
produced. 1t arranged in alphabetical order, and
ppned and The day Of np Of eaCh
On examining the list it found that the charge
Is nte m
of the best and most widely circulated weekly news
BPde D1on run joliet S La Fae
Linooln, Galesbgrg Quincy peestnr, Sycamore. Tas
Kenosha, Manitowac, Milwaukee, La Crosse, Racine
and Lancaster in Wisconsin kal@mozoo Mes Paw
IN Miehis.n; MSrshat9wn, Burlington, Cedar Rapids
de %sge Rb %ad CITY
port Crown Point, Elkhart, Valparaiso aud Wabash
The aggregate circulation Of the Unions list of 4O
newspapers since the list Of january last found
Investigation has not been less than 22b0O0 copies
any one week. and has many times exec ded 100000 pei
SO far from this system Of advertising being fraud
1t is undoubtedly of the fairest modes Of reaching
the public yet devised, for the that the adver
extent of the circulation his advertisement is going
receive No oendid. disnterested person can dispute
that u is much fairer than the disepu aDle pra ce
resorted to by multtudes of papers Of small ciroula
ton namely creating the impression that they hay'
three or four times many subscribers their book
carry, and charging advertisers three or four time
more tnan they ought tn With the solitary excep
ton OF THE CHICAGO TIMES, the Union Is the on
that makes secret of the number of readers al
advertising patron is enabled to reach through III
columns
The Newspaper Union is we'll known to be the larges
shipper by express IN the entire city of Chicago II
annual shipments through the express companies fla
ness in the West.
The Union asks Chicago advertisers TO call at an
/ time and look through its establishment and make
ia and impartial investigation of the character of tn
p1pers it prints and its manner of doing business
has established reputation for business integrity am
false representations to the business public of tn
Northwest, 1t asks responsible advertiser for hi
patronage until he has satisfied himself that what
| claims is correct
With these facts before them, the great public ar
left to Judge which is the greater fraud establish
| ment like the Chicago Newspaper Union which cor
oeals nothing that an advertising patron has right
know, concern like the New York Times whic
keeps the extent Of its circulation secret AZ prooun
as th' grave, and ents mpertnence any In
quiIies IN regard thereto
For circulars and full reformation address,
CHICAGO NEWSPAPER UNION,
ISL Fifth Avenue, Chicago, ILL.,,
FOSTER, General AgeltS
AMERICAN NEWSPAPER UNION,
i Al PARK RowAN..Y.