The new dominion. [volume] (Morgantown, W. Va.) 1876-1904, 1878-06-08
Geo. T.. BOweIi a. Co.'S. Newspaper Adyer.
Using Emream. View Work..
,BJEcT OF OUR ESTABLISHMENT.

Our Newspaper Advertising Bureau, No.
10 Spruce Street, New York, is an establish
nent intended to facilitate the convenient
and systematic placing Of advertisements in
newspapers. 1t is conducted upon the prin-
ciples which we conceive to be the right
ones for securing the best results to the ad-
vertiser, the publisher, ard ourselves.
We undertake to represent American
newspapers, not only the newspapers of the
city OF New York and of all other American
cities, religious, agricultural and other class
newspapers, but also the small country Jour
mails. We receive regularly and keep ON
file the newspapers of every description
throughout the land, whether issued daily,
weekly, or monthly.
CONFINED STRICTLY TO NEWSPAPER ADvER-
Using AND TO AMERICAN NEWSPAPERS
We contne our transactions to newspa-
pers, and do not accept .or undertake the
management of other classes of advertising,
such as books, sign boards, posters, or Job
printing.
1t is our hope that by adhering to one
branch of advertising we may make our
selves masters of 1t.
We also restrict our dealings to newspa-
pers published within the geographical
limits of the United States and Dominion of
| Canada.
THE SYSTEM OF ADVANCEMENT FOR NEWS
We have system of filing newspapers by
an arrangement of shelving and partitions,
separate space being accorded to each, and
labeled with the printed name of the paper it
| is intended to accommo date, by means of
which arrangement a stranger can find any
! paper he wishes to examine with something
| like the readiness with which he would a
word in dictionary, a name'in directory,
or book i'll a library catalogue.
! THE NATURE OF THE SERVICE WHICH 1T is
OUR BUSINESS TO RENDER TO THE AID
yERTIsER.
We undertake to maintain an established
| credit with every newspaper, and to have at
| hand schedule of the charges adopted by
the publisher of each for advertising space
in its columns; TO be able to quote those
rates to an advertiser who wishes to insert
an advertisement in one or several, and to
procure the prompt insertion of the adver-
tlsement without any extra charge for the
service rendered, which service consists of
quoting the price, printing or writing as
many duplicates of the advertisement as
may be required to furnish one to each pa
per to be used, forwarding the copy Tor in
sertion at our own expense for postage or
messenger service, examining the papers to
see that the advertisement appears when
and in manner it ought to, checking each
subsequent issue of the advertisement in
each paper in a book kept for that purpose,
az gu Inns upJeo1 W 'he insPecloh Oh the
per the advertisement as it appears. so
! when the advertiser comes Tor sends) for
the purpose of having the files examined
| Ito see that the service for which his money
pays has been actually rendered) the eye
may light promptly upon his announce
ment, without the labor of searching
whole paper or page.
duty to notify the publisher, at our own ex
pehse Tor labor, postage or messenger, and
Actually doas ia sIpoa;ead 80, ~ f PaapIll
tho ad,yyort;so. 49, $3.50 'Ni WV i'i "Ai'i
.,,ll,+'S,n w .s'
lie IN ANoNNI of MONEY 70 BE EXPENDED
i u sono /" no nv iiau ii'tie ca Periehce as
a at5;s olIei, nave preIty clear under
s1anuins VI Whae they wouio IKE 10 oo' out
ale W. en.irely ignorant Oh the propaple COST
Iaf9 hlaue ou1 LOT such person a
pan Oh advertising ealing Tor an invest
inen. OF 9o,oVo, anu on submitting IL Tor ap-
Phova i4 rounu "a our ,l customer oismayea at the
contemplated an exnenditnre erceed d'
Ing 500 or $500. In such case labor
would nave beea saved, II at the commence
ment OF the negotiation the question had
been asked: How much money are you
prepared to devote to this advertisingW
THE CoNFIDENCF or OuP p,TpoNS A MAT
TER OF PRIME IMpopTANCE
~ Is hlatter ol prime importance 10 us,
lor 'ne purpose Oh maintaining our lnfiu-
ehce WIN she puoilsher' mat IL snail come
W pe uhuerstooa among them mat our
sta.einelit y aoout Vhe advertising 10 DE zone
or not 10 oe zone, are 70 De relied upon;
anu 10 thls emu our deailng with our adver.
.islne patrons must De upon OASIS OF
MUTUAL confluence ana respect
OUR CUSTOMERS ENTITLED TO OUR BEST
SERVICES
Whenever we are doing the advertising
lor an lhulVloual or hrm, we consider them
eh.ieieu 10 our eest services II they sug-
gest using paper whlch we know to be
not tne oest Tor the purpose, we say so and
give tne reasons. we often expend good
ueal OIL tlne Tor very small advertisers,
nluch more IMAM the prohts on their patron
age woula warrant; put as they entrust to us
wiat tney would nave 10 olsourse, ana lnnu-
ence IN our olrection the patronage OF their
lrienus ana acqualntances, we are content.
OUR PROMISE.
wo +boao ,..:
A. pium.;e .aose auseI'lSers VINO ehtrust
,nant az" ~ Pr'ionasT W ouL n"nage-
n aionv IA; a.; We M. NV aiIoM .heu 10 pe
nmh ;sho rn ".o hadd any hore IMAM tne