The Worthington advance. [volume] (Worthington, Minn.) 1874-1908, 1878-06-06

Last Thursday evening rs Ola. Sandberg,
IF Vasa, was loading his revolver, one cham
Der was accidentally discharged, the ball tax
ng effect in his left hand.
Gee. r. Rsw<1i II Co.'S. Newspaper Adj
veEtlstnY Bureau. New York.
THE oBJECr OF OUR ESTABLISHMENT.
Our Newspaper Advertising Bureau, No. 10
Spruce street, New York, is an establishment
intended to facilitate the convenient and sys-
tematic placing of advertisements in news
papers. 1t is conducted upon the principles
which We conceive to be the right ones for
securing the best results to the advertiser, the
publisher and ourselves.
We undertake to represent American news
papers, not only the newspapers of the city of
New York and all other American citiesn re-
ligious agricultural and other class news
papers, but also the small country Journals.
We receive regularly and keep on file the
newspapers Of every description throughout
the land, whether issued daily, weekly or
CONFINED STRICTLY TO NEWSPAPER ADvER-
Using AND TO AMERICAN NEWSPAPERS.
We cOntinc our transactions to newspapers,
mcnt of other classes Of advertising, such as
books, sign boards, posters, or job printing.
It is our hope that by adhering to one
branch Of advertising we may make ourselves
masters of it.
We also restrict our dealings to newspapers
the United States and Dominion of Canada.
THE SYSTEM OF ARRANGEMENT FOR NEWSPAPER
FILES.
We have system OF fling newspapers by
an arrangement of shelving and partitions,
separate space being accorded to each, and
labeled with the printed name Of the paper it
is intended to accommodate, by means Of which
ptmcnf a Sfr0n O&.rf .oy1 find mai no
wants to examine with something like the
readiness with which he would word in a
dictionary, name in dictionary, or a book
In library catalogue.
THE NATURE OF THE SERVICE WHICH IT IS OUR
BUSINESS TO RENDER TO THE ADVERTISER
We undertake to maintain an. established
credit with every newspaper, and to have at
hand schedule of the charges adopted by
the publisher Of each for advertising space in
its columns; to be able to quote those rates to
an advertiser who wishes to insert an adver-
tlsement in one or several, and to procure the
prompt insertion Of the advertisement without
any extra charge for the service rendered,
printing or writing as many duplicates of the
advertisement as may he required to furnish
one to each paper to be used, forwarding the
copy for insertion ut our own expense for pos
tagc or messenger service, examining the
papers to see that the advertisement appears
"uCu auu III " ludllutI IItL IL tO>Cutck-
ing each subsequent issue OF the advertise
mcnt III each paper in i book kept for that
purpose, at ali times subject to the inspection
Of the advertiser, and marking plainly in each
paper the advertisement as it appears, so that
when the advertiser comes Tor sends for the
purpose of having the files examined Ito see
that the service of which his money pays has
been actually rendered., the eye may light
promptly upon his announcement, without the
labor of searching whole paper or page.
Ii errors or omissions occur, it is our duty to
notify publishers, at our own expense for la
Dor, postage or messenger, and to see to it
that the publisher ofthc paper actually does
the specified service for which the advertiser
contracted.
THE AMOUNT OF MONEY TO BE EXPENDED.
Persons who have had little experience as
advertisers often have pretty clear under
standing Of what they would like to do, but
arc entirely ignorant Of the probable cost.
We have made out for such person plan
of advertising calling for an Investment of
found our customer dismayed at the magni-
tude Of the expense, he not having contem-
plated an expenditure exceeding $500 or $500.
In such a case labor would have been saved,
fiat the commencement of the negotiation
the question had been asked: allow much
money are you prepared to devote to this adj
THE CONFIDENCE OF OUR PATRONsA MATTER OF
PRIME IMPORTANCE.
It is matter of prime importance to us, for
the purpose of maintaining our influence with
publishers, that it shall come to be understood
among them that our statements about the
advertising to be done. or not to be done, are
with ou1 advertising pair. ns must be upon Il
basis Of mutual confidence and respect,
OUR CUSTOMERS ENTITLED TO OUR BEST
SERVICES.
Whenever We are doing the advertising for
any individual or firm, We consider them en-
titled to our best services: If they suggest
using paper which we know to be not the
best for the purpose, VIC say SO and give the
reasons. We often cxpend a good deal Of time
for very small advertisers, much more than
the profits Oh their patronage would warrant;
but as they entrust to us what they have to
disburse, and influence in our direction the.
patronage of their friends and acquaintance
We are content.
OUR PROMISE.
We promise those advertisers who entrust
their advertising patronage to our manage
ment that we will not allow them to be
charged in any instance any more than the
publishers schedule rates; that we will pro-
cure for them the acceptance Of any advan-
newspaper publisher, advertising ageat, or
canvasser Of responsibility. Although we are
unwilling to do work without a profit, and
meyer offer to do SO, yet in conformity with
the promise made above, we sometimes find
It advisable. Competitors, anxious to gain a
hearing and secure attention, occasionally
make offers which it would advance the true
interests of our customers to accept. In such
cases we hold ourselves bound to secure the
bargain offered.
Ezt;uct from. the Ne,o York Times, June ii
1875
Ten years ago Messrs. Geo. p. Rowell & Co
cot oh had no o6y is~ Nax