The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1878-08-04
NEWSPAPER CIRCULATION.
APPLAUSE FOR TIE HERALD's SWORN STATE
MESr-wHY THE PUBLIC RECOGNIZE ENTER


APPLAUSE FOR TIE HERALD's SWORN STATE
MESr-wHY THE PUBLIC RECOGNIZE ENTER
PrIsE.
From Inc New York Evening Express, August 81
Competition Is the LIE OF trade Ibis Is no less true
OF the newspaper business than OF any ether In
these days Of eager rivalry between newspapers II 10
Interesting Tor me general reader and important fer
the advertiser to know precisely toe relative crcuia
ton OF these fights OF winged WORDS over The
land short lime the Tribune with
It's wonied enterprise, suggested that The Leg
isiature should pass an act requiring tho
leading daily journals OF this city to publish "sworn
reports oil their circulation capable oil being sver
nso by inspection OF press rooms books and bills for
paper" In response 10 tho suggestion the HERALD
prom sed to print, without waiting Tor any tardy or
inpractcaolc act OF legislation, statement OF It's
eirc uation attested by oath before notary public
Such statement, signed an sworn 10 by Mr. W ilIan
H. Heury business manager Of Ine HERALD, appears
In It's columns to-day. accompanied by adroit quasi
apology for the implied reflection which ho Tribune
had, OF course unintentionalIy, made the veracy
Of ITS contemporaries by declining to approve tho
HEKALD's simple aud sminenily practical proposal
Ia rsdseming its promise the HERALD sives u de-
tailed statement of its daily circulation Nay. June
AID July OF the present ycar The totals For May.
3,27S 800; for June B. ly5 600 and Tor JUL PAS lOl
The daiiy average Tor the past three months, tho
duliest season OF the year. was l05 664 copies per
Day IL Is aided that IN times oil !ulic excitement
the daily circulation o. tue HERALD usually aud
rapidly runs UP 10 200 0O0 II Is added ana with
reason, that comparative tables oil postage paid Tor
instance such as the Tribune printed days ago.
give no real Information. as was acknowledged, IN.
weed, by Tue Tribune 10 suggesting Sworn REPORTS,
Tho HERALD claims ana with reason, that II mas a
larger circulation tnan any o.ncr daiy paper IN tho
Unilcu Sta,~S IT'S ability and interest vnier.
prise shown IN us management MAKE us vast circu-
tioD deserved. IL ID tho public recognition oil jour
naistie excellence anu enterprise VI course no
evening paper mas \ circulation that can be CON-
parsd ~ tuat OF our ieauIng morning contemporary
rue circulation oil The Express has risen s,exl,iv
month by monih Tor year, ana Today II larger
ever, spie oil tue duiness III tho times and
that tnis Is The duiiest season oil The year But ony
comparatively small part OF our daily issue
tr0utea BY Mai. II rs sod tho news stands ny
carriers anu ID sent oil the city Runway irains
he advertising value .; ne wspape depsads loss
the nomoer Of copies " prints than tbs class ot
readers II ctrcuiatss among Tho HERALD COOS INTO
the hauds OF trading peoples The circulation oil
Tribune may be much smaller than that OF some
cheap morning paper, but IT'S readers buyers IL
~ The qlahty OF circulation, not It's amount, that
makes u newspaper vxlu able an advertising me.
alum. la tins respect The Express confssssdiy ocCu
pies tho hrst rank among the evVniug papers OF
city, for u circulxtes chiefly amosg bus people
Of that great middle class who have waists and are
The LAT sst Duysra