The Lamoille news. (Hyde Park, Vt.) 1877-1881, 1878-04-24
OUR NEW YORK LETTER.
From Our Oicn Correspondent
New York, April 23rd, 1875

New lOTk, ApTll Z0Tu, 1910
To TIE EDITOR OF News
Geo. p. Rowell & Co.'S recent "open-
inc" in their magnificent new quarters on
Spruce street, Is strong reminder and
an equally strong proof of the eXtraordi-
nary success of this firm in a business
which its senior member may be said to
have practically created. Years ago Mr..
Rowel commenced his Standardization
with printers ink, in connection with the
Boston Post. After remaining five or six
years in this position. he found this field
of action too restricted. and came to New
York. where he soon bought out the old
est advertising agency in the country, if
not in the world. and set out upon Il Ca
reer of quite unparalleled success, which
appears now to be at its zenith.
| 1t seems to be the men of special and
single genius who make what may be
called the speciality successes the world
over; aud Geo. Z. ROwcll is certainly one
of the number From the start he seem
ed to grasp the scope and possibilities of
the peculiar business which he had under
taken, as none of his few predecessors had
done before him, and commenced ut once
TO SO revolutionize and broaden it that it
became i'll his hands almost new indus
try. Those who have any considerable
dealings with the house soon see the Sc
cret of this development in the perfection
of method and system which prevail
throughout the establishment, where on
all average 100000 newspapers year are
received, examined and filed. an account
kept with each ofseveral thousand differ
ent publications, and an immensely COM
plicated and voluminOus correspondence
with papers and advertisers constantly
maintained. Perhaps the best exhibition
of these qualities was Rowell's organiza-
ton aud maintenance of the Centennial
Newspaper exhibition, which was one of
the most admirable and admired features
ofour Exposition. Newspaper advertising
in the United States never received from
any other source or from all other sources
such al impetus as his work has given it.
Previous to his establishment, the adver-
Using agency business had, as rule, been
done in 9 limit; d, spiritless and msyste-
matte way, with no uniformity of cost and
no certainty of result What it is to-day
it is quite unnecessary to describe.
1t is well known that a large portion OF
the foreign goods imported into this coull-
try pay duty according to weight. Dur
ing the last year the merchandise weighed
at this port for the computation of duties.
amounted to over two billions of pounds
Now no one would think of the mere
weighing of merchandise by the Custom
House as being much Of a job, but the ex-
pense of this department at this port for
the time specified was over $25O,0OO
Ex-Governor Moses, of South Carolina
who was connected with the Infamous
ring which stole the state poor few
years ago, has just been arrested here fol
forgery, and will doubtless expiate part
at least. of his henous crimes in Jail
The Vanderbilt will case still drags its
slow and noisome length along. immense
amounts of time and money being wastet
in frivolous and irrelevant testimony
: which has, at last, fairly exasperated thu
long-suffering judge. who is hearing the
case. and who stated somewhat sharply t,
: the counsel for contestants day or two
since, that during all this time they hao
not adduced u particle of proof support
ing their charge of insanity, and intimatet
that he was thoroughly tired of them
Not very encouraging to those who HOPED
to finger some part OF VIM. Ii. Wander
bilt's millions. RADIX.