Mexico weekly ledger., 1878-08-01
FHE LEDGER.
THURSDAY, JULY %, 1878.
NEWSPAPER

NEWSPAPER PATRONAGE.
There appears to be many different
rays Of understanding the true mean
ag Of newspaper patronage, as it is
allied, and, as an interested party,
De give place to a disquisition on the
Subject by M who knows whereof he
peaks. 1t will serve, perhaps, as a
mirror where certain persons may
Zee themselves as others see them.
Many long and weary years have
forced the conviction upon vi that
newspaper patronage is a word of
many definitions, and that a great
majority Of men are either ignorant
of the correct definition or are dis
honest in a strict biblical sense of the
word. Newspaper patronage is CON-
posed Of as many colors as the rain
bow, and is as change:.ble as the
chameleon.
One man comes in and subscribes
for a paper and pays for it in advance
and goes home and reads it with the
proud satisfaction that it is his. He
hands in his advertisement, asks the
price, pays for it, and goes to his
place of business and reaps the ad-
vantage thereof. Another man says
you may put my name on your books,
and goes off without saying a word
about pay. Time passes on, and
you want money, and want him to
pay you what is honestly due you.
He flies into a passion, perhaps pays,
perhaps not, and orders his paper
stopped. This is called newspaper
patronage.
Another man brings in a ffty-cent
advertisement and wants a two-dollar
notice given it, and if you refuse
he goes of mad. And this is news
paper patronage.
Another man lives near you-he
does not take the paper-he don't
like the editor-the paper is too small
for him-yeth he goes regularly to his
neighbor and borrows it, and quar-
rels with the opinions Of the editor.
Occasionally he sees an article he
likes; he begs, or gives a half a
dime for the number. This is called
newspaper patronage.
Another man likes The paper and
takes a copy for his family, and pays
for it, and does all he can to get new
subscribers /; he never grumbles, but
always has a cheerful word for the
editor. If any little item of interest
occurs in the neighborhood, he In.
forms the editor. This is newspaper
patronage.
Another man has a patent and
wants you to give it a two dollar no
tice every week; it will be of interes'
to your readers, he says; but al
though knowing it will benefit hin
most of all, he does not offer to pay
for it. This is called newspaper pat
ronage.
Another man has taken the pape
for several years, but has not paid TO
1t, and comes in with a four or five
dollar advertisement and asks you t.
insert it for nothing, because he is a
old patron of yours. This is calle'
newspaper patronage.
Another mana young ma
about town." no S Of taking a pa
per, he knows all there is going OF
BY and by he gets married, an
hands in a notice with '.just give
dozen copies" He gets them, an
when you mention pay looks su
prised-'.you surely don't charge fl
such a thing?" And this is calle
newspaper patronage.
Now isn't newspaper patronage
curious thing! And in that gre
day when the gentleman in blat
gets his dues, as he surely will, he
many Of the patrons enumerat'
above will fall to his share! Now
will be g that while certain kin
of patronage are the very life and e
istence Of q newspaper, there a
other kinds of patronage that 9
more destructive than the dead
nightshade.-