The Milan exchange. (Milan, Gibson County, Tenn.) 1874-1978, 1878-02-21
THE EMPORIUM.

us lately if our advertising so exten-
sively don't cost us pretty lively. We
are always glad to answer such ques-
tions, especially when the question
comes from the fair AID intelligent
and they are the ones who read news
papers most. Well we must say that
printers ink costs as something, but
we take great pleasure in using it.
The table of expenditures which is
often used, as given below, will per-
haps answer the question as te why
we can afford to advertise so literally
Remember there are three CT Us con-
nected with this firm; now read: 3
men 3 drinks per day each, for l year,
365 days, 10c a drink, 1928. so; 8
men 6 cigars per day each, for year
800 days, DC each S32S.50; l extra
clerk at reasonable wages $4,000
makinga total of S1137.00 We don't
drink, so the 6rstitem alone would pay
our advertising bill for three years;
add the two last items and you will
readily see we can afford to scatter
printers ink eleven times as much as
we do and then be ahead of a great
many very clever men in business, who
accidentally get off wrong. Doing
our own work keeps us refreshed and
posted in our business. Our adver-
tising makes the printer happy and
we think greatly benefits ourselves
and the people who trade with Us. 80
! our splendid line of Dry goods Is COM
plete and prices low. Come and see
us at The Emporium.
The reason we don't advertise to
cell goods cheaper than any body is
because the most intelligent pc ...e
our country read the papers The.
could not see that. First class mer
chants don't differ much in prices.
At our store you can find good as
sortment of all kinds of goods and at
prices quite reasonable.
The Tramps and tile Cost mania
are not so numerous this week. We
are selling goods cheap at
The Emporium.
We have an excellent line of Jeans
and other piece goods cheap, come nd
see at The Emporium.
Bleached and Brown muslins in
big variety at prices to suit you all at
The Emporium.
Brown Drills and q full assortment
of Bed ticking at The Emporium.
We are always up with the times
at The Emporium.
Goods to suit the people at
The Emporium.
Happiness, Comfort and Utility
To the Old ladies, Young ladies
Misses and Children: We have for
long time been selling you our cele=
brated brand, Darlinghaus custom
Aade shoes; Ihey afe tic prettIest
lifting shoes we have ever seen, aEt
We confidently believe them to he th'
very best shoe made in the UniteC
States to day. We have been insur-
ing every pair sold and have made
the insurance good in every instance,
which we are much pleased to say has
seldom been asked.
Our trade has become so extensive
in these g,ods that we deem further
insurance unnecessary as it might lead
to unnecessary destruction. Our Gus
toners who have been wearing them
can't afford to buy any other shoes.
Better fits they can't get, and no better
shoe is for sale. We can fit all of you
from the prattling infant to the Oldest
lady. We will from this date sell
them on their own merit. Our store
is open day and night except Sunday,
at The Emporium.
The Cost mania has certainly struck
US. A stranger coming to our town
would certainly think us defunct set
of merchants. Right and left, on
show windows are posted. LAT
COST" "COST FOR 80 DAYS"
"OUR ENTIRE STOCK AT
COST" ETC. Well. if our present
set of merchants are all going out of
business we will certainly have big
trade all to ourselves. We have on
hand complete line of all kinds of
goods and are anxious to sell them at
The Emporium
Our prices are low and have been
so all the time. We have sold goods
all the time for CASH and are in as
good fix as We were last year. We
are making arrangements for more
extensive trade this season than ever
before, and expect in the Spring to
! make ours the EMPoRIUM II FACT.
The ladies can especially find it to
their interest to trade with us; we
think we try harder to please them
than any one else, and they can at all
times find line of goods in our house
adapted to their wants. Every sex
and age should examine our complete
stock at The Emporium.
Fine line of those beautiful plaids
on hand at 1he Emporium.
Our Ladies and Misses fine shoes
complete stock at
The Emporium.
Bleached muslin in all grades at
The Emporium.
Black Alpaca, White Alpaca,
Slate, Blue and Brown Alpaca at
The Emporium.
Black Cashmere very pretty at
The Emporium.
We received a big lot of Jewelry
this week. 1t is cheap andit is pretty.
come and let US show YOU through at
The Emporium.
School books, Ink, Paper, Pens ofall
makes, Crayon States and Pencils and
every article needed in school always
on hand at The Emporium
Largest and best stock Of Queens
ware and Glassware We ever had
choaD of The Emnorium.