St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1878-04-19
Our New York Letter.

OUR MINISTER To GERMANY-BAYARD
-TAYLOR'S FREE LUNCHES P.
RowELL & co.'s REMOVAL - THE
GREATEST OF ADVERTISING AGENCIES
CUSTOM HOUSE EXPENSES.
NEW YORK, April IL, 1873.
To the Editor of the CdledOnidn:
On the 18th, our richly and variously
talented townsman, Bayard Taylor, set
sail for Europe to assume his position
as Minister to Germany. l don't know
when there has been a diplomatic ap~
pointment made which has been so uni
versally satisfactory. For some reasen
or other, Mr.. Taylor is one of the most
popular of men, even among those who
neither know him personally, or to any
extent, through his writings. Perhaps
it is the sphere of genial kindness which
emanates from the man which causes
it Z; but, however that may be, it is
quite certain that the philosopher, poet,
novelist. traveller, essayist, and now di-
plOmatist, is one of the best liked men
in America. Especially is he IL favOrite
of the nation to whom he is accredited,
his intimate acquaintance with, and
love for, their language, literature and
customs, endearing him to the ''Vater-
landn above all other foreigners. The
Germans of this city have been quite
frantic in their demonstrations of ap-
prevail of Mr.. Taylor's selection, and
have We'd with those "to the manner
born" in testifying their good will.
The result of this generous competi-
ton, has been a series of dInings and
winnings mot to mention "beerings"
from the nationality above mentioned)
commencing with his confirmation by
the Senate, and ending only when he
stepped aboard the friendly steamer by
which he made good his escape, such as
has seldom been inflicted on any public
man. If Mr.. Taylor got away without
govt, apOplexy and delirium tremens, it
must be attributed jointly to his iron
constitution and prudent abstemious-
ness and as it is | shrewdly suspect
that he will find seasickness rather a re-
lief than otherwise.
We shall look with interest for the
accounts of Mr.. Taylor's reception by
Kaiser Wilhelm and that sturdy old gil
ant of statecraft, upon which the quar-
relsome empires of Europe finds it nee
esssary to keep one eye anXiously fixed,
while glaring upon his neighboT with
the other, and who seems so well salts
fed with holding the balance of power
as not to care to drop it on any body's
toes.
Geo. P ROwell g. Co.'s recent open
ing in their magnificent new quarters
on Spruce street, is a strong reminder,
and an equally strong proof of the ex-
traOrdinary success of this firm in a bus
mess which its senior member may be
said to have practically created. Years
ago, Mr.. ROwell commenced his self
Identification with printers ink, in con-
nection with the Boston Post. After re-
manning five or six years in this posi-
ton, he found this field of action too re,
stricted, and came to New York, where
he soon bought out the oldest advertis-
ing agency in the country, if not in the
world, and set out upon career of quite
unparallel success, which appears now
| TO De at us Zen1tn.
1t seems to be the men of special anG
single genius who make what may bt
called the speciality successes the WORLD
over; and Geo. P. Rowell is certainly
one of the number. From the start he
seemed to grasp the scope and pOssibil.
tiles of the peculiar business which he
had undertaken, as none of his few pre-.
decessors had done before him, anG
commenced at once to so revOlutiOnizt
and broaden it, that it became in his
hands almost new industry. Those who
had any considerable dealings with the
house, soon see the secret of this devel
opment in the perfection of method anG
system which prevail throughout the es
tablishment, where on an average 900,
600 newspapers year are received, ex-
amined and filed, an account kept will
each of several thousand different pub,
LEGATIONS, and an immensely complicated
and vOluminOus correspondence witt
papers and advertisers constantly main.
tanned. Perhaps the best exhibition Of
these qualities was ROwelPs erganiza.
| ton and maintenance of the Centennia
Newspaper exhibition, which was one
of the most admirable and admired fea-
lures of our Exposition. Newspaper
advertising in the United States never
! received from any other source, or from
all sources, such an impetus as his work
has given it. Previous to his establish
ment, the advertising agency business