The home journal. (Winchester, Tenn.) 1858-188?, 1878-06-13
Geo. y. Bowel n CO.'A Newspaper Adser'
lslnK Rurenu New YOIh.

TIE OBJECT OF OuB ESTABLISHMENT,
Our Newspaper Advertising Bureau, No,
l0Sprpoe street, New York, Is an establish
ment intended 20 facilitate the convenient
and systematic placing OF advertisements in
newspapers. II Is conducted upon the prin'
ciples which We conceive 10 be the right ones
for securing the best results to the advertiser,
the publisher, and ourselves.
We undertake to represent American
newspapers, not only the newspapers OF the
city Of New York and OF all other American
cities, religious, agricultural and other class
newspapers, but alEo the small country jour
mails, We receive regularly and keep on file
the newspapers Of every description through
out the land, whether issued daily, weekly,
or monthly.
yERiisiNG AND no hMiGRlCha NEW.
PAPEls.
We cOntiue our transactions to newspapers,
! and do not accept or undertake the manage.
inent Of other classes OF advertising, such ss
books, sign boards, posters, or job printing.
Il is our hope that by adhering to one
branch Of advertising we may make our
selves masters OF il.
We also restrict our dealings TO news,
papers published within the geographical
limits OF the United States and Dominion OF
Canada.
THE system on AE~RANgEMENT TuR SINS
PAPER FlLES.
We have a system Of filing newspapers by
IN arrangement Of shelving and partitions,
separate space being accorded TO each,
and labeled with the printed name of the
paper il Ii intended to accommodate, by
means OF which arrangement q stranger can
find any paper he wishes to examine with
gAu,afItn, IL. FIN .Aatfnn- r ,u.tl tulH,h h.
| would a word 10 q dictionary, a nam in u
directory, or book in r library catalogue.
the NATuBE OF II sLRVICE WHICH IT
Is Our BySISEss To RENDER TO TRF Al
NERTlsEB.
We undertake u maintain All established
credit with every newspaper, and TO have ct
hand O schedule Of the charges adopted by
the publisher OF each Tor advertising space
In its columns; to be able TO quote those
rates 10 an advertiser who wishes to insert
IA advertiser cnt In one or several, md to
procure the prompt insertion OF the adyer-
tisemGnt without any extra charge for the
service rendered, which service consists OF
quoting the price, printing or writing as
many duplicates oi the advertisement rs
may be required to furnish one to each
paper to be used, forwarding the copy for
insertion al our own expense for postage or
messenger service, examining the papers 10
see that the advertisement appears when and
IN It manner that it ought to, checking each
subsequent issue o! the advertisements each
paper i'll q book kept for that purpose, at all
times subject to the inspection Of the adver.
tser, and marking plainly in each paper the
advertisement az 1t appears, 40 when the ad.
yertiser comes or sends for the purpose OF
( having the flies examined 10 see that the
service tor which his money pay has been
actually rendered. the eye may light
promptly upon his announcement, without
the labor Of searching q whole paper or page.
II errors or omissions occur, it IL our duty
to notify publishers, ct our W expense for
labor, postage or messenger, and to see to It
that the publisher Of the paper actually does
the specified service for which the advertiser
contracted.
THE AMOUNT OF MONEY 10 BIZ EXPENDED.
Persons who have had little experience rs
advertisers often have q pretty clear under.
standing OF what they would like TO DO, but
are entirely ignorant Of the probable cost.
We have made out for such q person q plan
Of advertising calling for an Investment OF
$1,000, and on submitting it for approval
found our customer dismayed at the magni-
tude OF the expense, he not having cOntem-
plated an expenditure exceeding 500 or
$500. In such q case labor would have been
saved, il at the commencement Of the neg0.
tlatiOn the question had been asked How
much money are You prepared 10 devote to
this Advertising"
THE Confidence OF OUR PATRONS \ MAT
Il OF PRIME IMPORTANCE.
1t il o matter OF prime importance to us,
for the purpose OF maintaining our influence
with publishers, that 1t shall come TO be I'M
lnxAaa. ,rn 49,, ,lnt -.
about the advertising TO be done, or not to
be done, are to be relied upon: and to this
end our dealing with our advertising patrons
must be upon a basis Of mutual confidence
ard respect.
our CUSTOMERS ENTITLED 10 OrE BEST
SERVICES.
Whenever we are doing The advertising
for any individual or firm, we consider them
entitled to our best services. II they suggest
using a paper which we know to be not the
best iCr the purpose, we say so and give the
reasons. We often eXpend Il good deal Of
time for very small advertisers, much more
than the profits OF their patronage would
warrant; bat as they entrust ~ us what they
have TO disburse. and influence in our direc-
ton the patronage Of theiS friends and &C.
quaintauoes, we are content.
I'll pEONI>A.
We promise those advertisers who entrust
their advertising patronage to our manage
ment that we viii not allow them to be
charged in any instance any more than the
publishers schedule rates that we will pro.
cure Tor them the acceptance Of any advan.
tageOus offer made to them definitely by nny
newspaper publisher, advertising agent, or
csnV3rser OF responsibility. Although we
aIe unwilling 10 do work without a profit,
and never offer to DO so, yet in conformity
With the promise made above, We sometimes
find it advisable. Competitors, anxious To
gain a hearing and secure attention, occa>
%siOnaliy make offers which 1t would advance
the true interests OF our customers 10 accept.
In such cases we hold ourselves bound to
Secure the bargain offered.
Eriraa iron, he Ne3n FORK Time, .I,at ii,
1870
Ten vears ago Messrg. tieorge l.. RoveIl d
Co. established their advertising agency in
New York city. Five years ago they alb.
sOrbed the business conducted by Mr.. John
Hooper, who vas the first 10 60 into this kind
OF enterprise. Now they have the abstraction
Of controlling the most extensive and com,
plete advertising connection which hus ever
been secured. and one which would be hardly
possible In any other country but this. They
have succeeded in working down % CONS
pick business into so thoroughly a SYSTEM
ate method that no change in the news.
paper system OF America can escape notice,
while the widest information upon all topics
interesting TO advertisers is placed readily at
the disposal of the public.
GBEAT age carries with it a certain
resnpctahility. whpther II attaches In a uer.