The Hickman courier., 1878-06-14
Geo. p. Rcwen !...l !: q CO.. Newspaper Aavsr.

NC~s = HbONClh n COS NeWanHDPE A0Wer- I
tstng Rureau NV FORK
THE OBJECT OF QUE ESTABLISHMENT.
Our Newspaper Advertising Bureau, No.
~ Ospruce street, New York, is an establish
ment intended to facilitate the convenient :
and systematic placing of advertisements in |
newspapers. 1t is conducted upon the prin-
clpies winch We conceive to be the right ones
Tor securing the best results to the advertiser,
the publisher, and ourselves.
we undertake to represent American i
newspapers, not only the newspapers of the /
city OF New York and of all other American /
cities, religious, agricultural and other class |
newspapers, but also the small country Jour- |
nails. We receive regularly and keep on file |
the newspapers of every description through |
out the land, whether issued daily, weekly, |
or monthly.
CONFINED ETRICTLY TO NEWSPAPER AD- !
nEBLIslNG AND TO AMERICAN NEWS /
We conine our transactions to newspapers,
and do not accept or undertake the manage
ment of other classes Of advertising, such as
books, sign boards, posters, or job printing
IL Is our hope that by adhering TO one
branch of advertising we may make our
selves masters of it.
We also restrict our dealings to news
papers published within the geographical
limits of the United States and Dominion of
Canada.
TIE SYSTEM OF ARRANGEMENT FOK NEWS
PAPER FILES.
We have a system Of filing newspapers by
an arrangement OF shelving and partitions,
separate space being accorded 10 each,
and labeled with the printed name of the
paper it is intended TO accommodate, by
means of which arrangement a stranger can
find any paper he wishes to examine with
sOmething like the readiness with which he
woulG a word in dictionary, a name in
directory, or a book in library catalogue.
TIL NATURE OF THE SERVICE wHICH IT
ERTIsER.
Ne undertake to maintain an established
| cRdit with every newspaper, and 10 have at
| hnd a schedule of the charges adopted by
| he publisher of each for advertising space
| Ia its columns; to be able to quote those
/ Rates 10 an advertiser who wishes 10 insert
Ian advertiser ent in one or several, and to
procure the prompt insertion Of the adver-
tisement without any extra charge for the
service rendered, which service consists OF
quoting the price, printing or writing as
many duplicates of the advertisement as
may be required 70 furnish one 20 each
paper to be used, forwarding the copy Tor
insertion at our own expense for postage or
messenger service, examining the papers TO
see that the advertisement appears when and
IN q manner that il ought to, checking each
subseduent issue OF the advertisement IN each
naper in q book kept for that purpose, at all
times subject 10 the inspection OF the adyer'
tser and marking plainly in each paper the
advertisement as IL appears, so when the al
vertiser comes Tor sends) for the purpose OF
having the files examined TO see that the
eervice tor which his money pays has been
actually rendered), the eye may light
promptly upon his announcement, without
| the labor OF searching a whole paper or page.
| II errors or omissions occur, IL is our duty
| IN notify publishers, At our own expense for
| labor postage or messenger, and TO see % II
/ that the publisher of the paper actually does
1 E.. lsrrat- Htasas4 a arfaa ailH
! contracted.
/ T1E AMOUNT OF MONEY To BIZ EXPENDED
Persons who have had little experience as
/ advertisers often have a pretty clear under
! standing Of what they would hike TO do bu
are entirely ignorant OF the probable cost
We have made out for such person plaI
of advertising calling for an investment o
5000, and on submitting II lor ApproFa
/ found our customer dismayed at the magnl
! tude Of the expense. he not having contem
I Mated an expenditure exceeding 500 o
( $500 In such case labor would have beel
/ saved, II al the commencement OF the nego
tlation the question had been asked HOY
much money are you prepared TO devote q
/ this advertislnSf
! TIE CONFIDESCE OF OUR PATRONS A MAI
TER OF PRIME IMPORTANCE.
It's a matter of prime importance to u'
I for the purpose OF maintaining Our Intiuenc
with publishers, that IL shall come to be VI
| dgrHf0O0 0lu0EK AiltM LiihA our hltAtfAAANA'
| about the advertising 10 be done, or not I
be done, are 70 be relied upon: and 70 thi
end our dealing with our advertising patron
must be upon basis Of mutual cOnhdenc
ard respect.
OUR CUSTOMERS ENTITLED TO oUR BEs
SERVICES.
Whenever we are doing the advertisin
for any individual or firm, we consider thei
entitled 10 our best services. II they sugge
using a paper which We know 10 De not IN
best fer the purpose, we say so and give IN
reasons. We often expend good deal
time for very small advertisers, much MOI
than the profits on their patronage wOul
warrant; Bat as they entrust TO us what the
have 10 disburge. and influence IN our dire
ton the patronage Of their friends and a.
quaintancss, we are content.
OUR PROMISE
, We promise those advertisers who entrul
their advertising patronage 70 our manage
ment that we VIII not allow them TO D
charged in any instance any more than tn
eabIfshers' schedule rates; that we viii pre-
cure for them the acceptance Of any advaI
! tageous offer made to them definitely by an
> newspaper publisher, advertising agent {
eanvasser Of responsibility. Although v
/ ale unwilling 70 do work without prof
, ! and never offer to do so, yet in cOnfOrmii
/ with the promise made above, We sometime
. / find IL advisable. Competitors, anxious
8 | gain a hearing and secure attention occ'
I | sionally make offers which il would advan'
the true interests Of our customers to accep
n In such cases we hold ourselves bound
secure the bargain offered.
Extract from the Nel0 York Times, June l
{ 1875.
o Ten years ago Messrs. George p. Rowel
q Co. established their advertising agency
L New York city. Five years ago they a
s sorbed the business conducted by Mr.. Jof
Hooper, who was the first to 90 into this kir
= of enterprise. Now they have the satisfaetiC
d Of controlling the most extensive and cor
= plete advertising connection which has ev
= been secured. and one which would be hard
d possible in any other country but this. Th'
V have succeeded in working down a cor
plex business into so thoroughly syster
atlc methed that no change in the new
paper system of America can escape motto
n while the widest information upon all topi