The Indiana State sentinel. [volume] (Indianapolis) 1868-1895, 1878-02-27
A Campaign Islander.

When DR.. r. V. Pierce was a candidate for
state senator, his political opponents pub
lished pretended analysis of his popular
medicines, hoping thereby to prejudice the
people against him. His election by an over
whelmlng majority severely rebuked his
traducers, who sought to impeach his busi-
ness integrity. No notice would have been
taken of these campaign lies were it not that
some of his enemies land every successful
business man has his full quota of envious
rivals) are republishing these bogus
analyses. Numerous and most absurd for
mulas have been published, purporting to
come from high authority; and it is sig
nificant fact that no two have been at all
proving the dishonesty
of their authors.
The following is from the Buffalo Com
mercial, of October %, 1877:
Hardly dozen years ago he Or. PIERCE
came here a young and unknown man,
almost friendless, with no capital except his
own manhood, which, however, included
plenty of brains and pluck, indomitable
perseverance, and Unborn uprightness. Capt.
tai enough for any young man in this pro-
gressive country, if only he has good health
and and habits as well. He had all these
great natural advantages, and one thing
more-an excellent education. He had
studied medicine, and been regularly Ii
censed to practice as a physician. But he
experiment. He. discovered, or invented,
important remedial agencies or compounds.
Not choosing TO wait YEARLY for the sick and
suffering to find out without anybody to
tell them that he could do them good, he
advertised his medicines and invited the
whole profession, of every school, to examine
and pronounce judgment upon bis formulas.
He advertised literally, profusely, but with
extraordinary shrewdneSs and with meth
cd which is in itself q lesson to all who seek
business by that perfectly legitimate means.
His success has been something marvellous
so great, indeed, that it musc be due to in
trinsic merit in the articles he sells more
even than to his unparalleled skill in the
use of printers ink. The present writer
o1ce asked distinguished dispensing drug
gist to explain the secret of the almost uni
Vsrsal demand for DR.. Pierce's medicines
He said they were in fact genuine medicines
such compounds as every good physician
would prescribe for the diseases which they
were advertised 10 cure. OF course they
cost less than any druggist would charge for
the same article supplied on a physicians
prescription, and besides there was the doc
tors fee saved. Moreover buying the drugs
in such enormous quantities, having perfect
apparatus for purifying and comDOunding
the mixture, he could not only get better
articles in the first place, but present the
medicine in better form and cheaper than
the same mixture could possibly be obtained
from any other source.
1T may be thought that all this having ref
erence to Dr. Pierce's private business has
no point whatever when considered in con-
nection with the proper qualifications OF a
candidate for the senate. Perhaps. But it
is the fashion nov, and will be for fort
night more, with sundry journals, to make
sneeriDg illusions to this very matter.
After that brief period they will be quite
ready to go on dong his work as before, and
as always before, to speak of him as great
public benefactor."