The sun. [volume] (New York [N.Y.]) 1833-1916, 1878-03-18
The Spring Trade.

Our Advertising columns begin TO afford
encouraging evidences that with the open
ing of spring. trade i growing more active.
Retail dealers OF all kinds are occupyin.,
large space i'm drawing the attention of th"
public to their wares. and their readiness 10
incur the heavy cost % th"ir announce
mcnts indicates that they anticipated lively
spring business Houses long accustomed
to advertising know just about how much
good it does them. and they do not cSpcnd
their money lor it in great sums II they fail
~ sec its effects ON their daily salcs.
When. therefore. the advertising columns
Of Journals of the largest circulation are
crowded with the announcements OF dealers,
IL is pretty safe toconrludc 'lGtt the number
of purchasers ia grcn, that the stores are
crowded aud the sales heavy.
Among our principal advertisers arc tho
retail dry goods merchants. They cxpcnd
large percentage Of their profits in making
public through the newspapers what they
have to sell They are wise enough to thus
keep their names ana wares quite constant
Is before those whom they seek to attract
ns purchasers. During the last ten or ilf-
teen years several houses which now do an
enormous business and yield great incomes
to their pruprctprs, have been built up al
most entirely 10y n very liberal hut judi
clous, outlay of money In ADVERTISING. Some
Of them are situated at n remove from the
fashionable thoruughfarcs. aud where no
shops of large size existed when the war
broke out. but 81 Professionally and 50 con
sp!cuously have they kept their wares be-
fore the people. that they have made their
streets and avenues familiar to all classes
of purchasers. drawing them from remote
quarters Of the city. and from the neghbor-
ing cities.
The Sixth avenue the Eighth avenue, and
Grand street have now dry goods establish
mcnts thus built up, which are exceeded
in size and the extent of their business by
only two or three houses In the same trade
IN the city. From little stores, with single
counter. they have rapidly grown to require
Tho space of half block. and they are
throngcd with thousands Of purchasers.
poor and rich. 1t Is an interesting sight,
that of Grand street. for instance, ON fine
Saturday evening. when the sidewalks are
thickly crowded with the people OF the
east side and the great shops along that old
thoroughfare are doing rushing business.
Inhabitants OF the upper part of the city
have little conception Of the activity which
prevails there, and the thrift and comfort
to which the appearance of the pedestrians
bears witness; nor have they any idea of
the magnitude of the Grand street retail
trnde. While Broadway below Fourteenth
street il now almost deserted OF saturday
evening, the Sixth and Eighth avenues arc
full OF people and business goes on hriskly
BY reason of their extensive advertising,
some Of these establishments have become
known all over the country. and they draw
their customers from far and near, for they
not only offer bargains, but they take care
that BUYERS If all cla--o, shall hr inform"c
Of them. Though business would NATURAL!
have increased In these lucahticf II never
would have attained within a lew years thu
vast importance it now has if the mcrchant'
had not paid great sums OF money To Ia
Sun To give publicity To their wares Tn,
would have gone on after a slow, jog-tr"
fashion. furnishing thread and needles e
the ncighborhuod, while the principal arti
clos purchased would have been obtanc'
elsewhere Nothing in the growth Of Tia
business Of New YORK; j. more rcmarkabl
than the rapid development Of the retail dr.
goods trade ia these streets and avenues
1t has been due to liberal and sklful advei
Using. and tact and enterprise in mectn
the wants OF the public.