Frostburg mining journal. [volume] (Frostburg, Md.) 1871-1913, 1878-04-20
etery.

"PR1NT AND PROSPER. In these
days ofrailroad and telegraphs, when
distance is almost annihilated and
time counted as nothing, when steam
is the drudge of the world and light
ming its errand boy, he who would do
business must advertise, advertise
You can no longer hide your light
under bushel, and expect people to
search and find it, They have Meth
er the time nor the inclination to do
that. People no longer grope through
the world with a lighted candle to
find the truth, good and beautiful as
it may be. It must be forced upon
them, kept before them-placed in
such light that they cannot fail to
see it or they are just as likely as not
to pass upon the other side and miss
the whole business, so to speak.
In the hurry! scurry furry of
modern life, you must catch people as
they go or not at all. He who tries
to do business by the old methods will
just as surely be left as will he who
walks be outstripped by him who
rides on the railway.
You must keep your name before
the people or they will forget you.
To remind them once, twice or thrice
in year does some good, but it falls
short of the end. 1t is constant drop
ping that wears away the stone, and
it is iteration and reiteration that
impresses the people. 1t is cline
upon line, precept upon precept,"
that enforces the truth. You have
the best of goods and the largest
of stocks, but the people will never
know it, and they will pass you by to
trade with those who put their light
on the house-top, tell what they have
to sell and what they will take for it.
The men who succeed in this age in
any enterprise are the men who place
the greatest reliance in printers dye
stuff.
The wise men will therefore study
how to use this open sesame to wealth
and happiness.
Posters or inscriptions on the walls
or fences may catch the eye of the
curious lounger who wants nothing
and buys nothing. He who walks
may have time to pick up and read
circulars, but the Newspaper is the
best medium of communication with
all the people. Inscriptions upon
rocks and boards become stale and
unattractive, circulars are torn up,
trampled in the mud, lost and forgot
ten, but the newspaper, old and yet
ever new-ever changing yet always
the same, is the companion and play
thing of youth, the delight and advi-
ser of manhood, the solace of old age;
and it is, therefore, not only his royal
road TO wealth, but it is the omnipre-
sent, omniscient, omnipotent, upon
which all pass from the cradle to tie
altar and the tomb. Nearer than any
earthly Thing is it. 1t is everywhere.
1t knows and records all that trans
pires; it is the lever of civilization
and the moulder Of the destinies of
men and nations. 1t is the constant
companion and friend of men and
women. 1t Eeralds their birth and
welcomes the ir advent into social or
business life. s.rews its flowers in the
path Of the bride, and lays its gar
land on the tomb. It is read by all,
and is, there fore, the universal men
tor In society, politics, religion, and
most Of all in every day business.
He who advertises in circulars,
pamphlets, dodgers and the various
temporary devices, writes his name in
the sand. and may att, act the atten-
ton of him who passes before the
waves wash it out, but he who writes
his name and business in the nevspa-
per caves it in marble, 10 be read
and re-Iead by thousands as they
come and go. 1t is, therefore, to your
interest to advertise IN the FRCsYBURG
MINING JOURNAL, because it has a
large circulation throughout this and
adjoining countless because it is lively,
spicy, full Of interest and of the very
latest local news; because it Will do
you good and make you rich and
high-toned. For the moral OF it all
Is, and the end Will be as the begin
ming, that the only sure preventative
against debt, bankI uptcy and ruin,