The Bolivar bulletin. [volume] (Bolivar, Hardeman County, Tenn.) 1865-1888, 1878-04-11
From the Chicago Times, March I6, 1873.
Advertising That Does Pay.
Assertions to the Contrary Not
withstanding.

There has recently appeared il the columns Of the
co-operatve sfe1 set 81 0I ana sd
yeTtsing after careful investigation found
Th g Tms sg m 6aG Changes
sm me ma co 9seTaye newspapers are printed in
70 sPsSA o. and that only of LEGAL character that
operative houses by the addition Of that never
nI e an that false representations are
pers and finally mot in words but in plain termsl
ments are set of swindlers with whom adyertisers
With view of ascertaInIng the truth or falsity of
gafio9 to the ofce o 1 f sent ora tour Of invest
Union, the leading house engaged in this inSsstTg
IN OhlesgO' WIN tbi power to summon persons and
ter, and, without setting down augrt in malice re
the truth The scribe went and saw and mons p 10t
ceed to inform the reader ofthe result mission:
large rs feet front building Nos III I7s
and Isl Fifth avenue Mr.. JOhn .Cramer, the Pres
ldent of the company and also of the firm of Craner,
Aikens Cramer, Milwaukee, was ready and willing
business. The reporter somewhat astonised at
the extent o. the estab ishment and the apparently
the first floor was the counting room. handsomely
| furnished, end the paper stock department, we'll
stocked with extensive assert ment of fine papers
On the second floor the press-roOm, one of the
largest and finest in the city Seven Doe presses were
kept in constant notion printing the multtudinous
papers that go out to all parts of the Northwest
On the third floor was large, light and airy COM
posing room, where some twenty fine looking print
the E 9 fhe G @ Where
corps OF editors was engaged in the careful
In the baseme al some dozen stalwart men were
at work wetting down pa per and packing and ship
| ping the helf-printed newspapers.
After looking over the building the reporter and
Manager Mr. Charles E. Strong, proceeded to reveal
Knocked in the head the New YORK papers charges.
fiji ST. list of the pagers printed by the Union was
/ and contained the name of every paper. the town
where printed, and the day of publication of each
ON examn ng the list it was found that the charge
towns is Utterly untrue. The cataiogus embraoed
J the best and most widely circulated weekly
| newspapers in the North west, representing such
/ gin La Sale Lincoln, tlaiesburg. Quincy. Decatur
SySam26e' Tusgoia motfoon S46egan ana
] La Crosse, Racine and Lancaster, in Wisconsin
Muskeeon. and Port Huron In Michigan Marshall.
town. Burlington, Cedar Rapids, Elkader. Maquo
Laporte, Albion, Auburn Logansport. CrownPoint
The aggregate circulation the UniC list
newspapers since the lst sfJanuary astit found
on inYestgat ton, has not not been less than Us 90
| copies any one week, ana has many times exceeded
! So far from this system of advertising being 8
fraud. tits undoubtedly of the fairest modes OF
| that tbs advertiser. when he lays out his money,
knows exactly the extent of the circulation his ad
terested person can dispute that it is much f4irer
titudes of papers circulation namely: Gre
atihg the impression that they have three or four
times as many subscribers as their books carry and
charging advertisers three four times more than
the UcIao Pfs the Unios is the S5I
ing channel of large circulatio in this city that
/
tislng patron is enabled to reach through its col
| umns.
The Newspaper Union is we'll known to be the larg-
shipper by express in the entire city of Chicago
Its annual shipments through the express com nie
/ far exceed in number of pounds that of any kind o.
| business in the West.
The Union asks Chicago advertisers to call at any
time and look through its esta biishment and make
fair and impartial investigation Of the character
the papers 1t prints and its manner Of DING bust
| ness. 1t has established reputation for business
| integrity and honorable dealing which 1t cannot
afford to forfeit by false representations to the bus
ness public of he North W est. 1t asks RESPONSE
bile advertiser for his patronage until he has salts
! fed himself that what it claims is correct.
With these ia cts before them, the great public
left to Judge which is the greater frand-an esta
lishment like tIse Chic ago Newspaper Union, which
I cOnCeals nothing that advertising patron has
| right to know, concern like the New Yorl
| Times, which keeps the extent of its circu alton
| secret as profound the grave, and resents al
| imPertlnence any inquiries in regard thereto,
| For circulars an ! full information address
CHICAGO NEWSPAPER UNION,
| l6I Fifth avenue, Chicago, III.