Daily Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1876-1884, 1878-01-09

Generosity"

in the HERALD. - EDITOR HER
AID
AGENCY PACIFIC COAST !
STEAMSHIP COMPANY, +
Los ANGELES, January Z, 1873. J
EDITOR OF THE REPUBLICAN,
In your issue of the 81 inst, under
the head of Generosity" you
make certain statements and COM
plants based Cd the withdrawal of
the advertisement Of this company
from your paper. Please permit me
to consider those statements and
complaints in their order.
First-"In December" you "pub-
lishei u history Of the McFadden
movement etc. My recollection
of it i, not vivid but I remem Der
nothing offensive in it. Think 1
spoke to you in my Office correct
ing the history In some respects.
Am sure / expressed no displeasure,
ani had not referred to it since.
Had practically forgotten it.
Second-"For this act' you "in-
CURED the displeasure of the S. p.
r. r. Co." OF this had no other
information than your statement.
Third-"The order has gone forth
from san Francisco to withdraw
the advertisement of the STEAMSHIP
line from the Republican," | hard
ly think that the railroad Com
pany Issued such an order, and
have no knowledge of it. The
Steamship Company, know, has
doDe nothing of the kind, aud l do
not believe that anybody in San
Francisco connected with this COM
pany ever read the article referred
to or knew of its existence. Ihave
no cause to think they ever saw
the Republican any extract from
it. Tie simple facts are that after
imporlunate solicitations from the
publisher of the Republican |,
against my own judgment, yielded
to his requests and CAUSED the ad-
vertisement to DO inserted. Iu ac-
cordance with my own Judgment
aud without consultation with any
person, anu without advice, hint or
order FROM San francisco or else-
where, discontinued it.
Fourth-"The Steamship Com
pany is SO mean and tyrannical
that it is determined to control the
utterances of the press" Indeed,
oven from your premises, which l
have shown to bs false, isn't it u
long aud not very plain way to
your conc usion? viii you not
state very explicitly just when and
how the company has manifested II
determin nation to undertake so vast
u contract as to control the utter
auces of the press?' Has any effort
been made to control the utter
ances of even the Republican, not
to say that ''stupenuous organ of
pubic opinion, the press?" Was
disseminating the payment Of ten
dollars per month for half column
of space daily, such all effort? Such
a thought never entered my mind
when Issued the order. l should
have shrunk appalled, from SO enor-
nous al undertaking.
Fiith-"Is it fair and right to
patronizea corporation that refuses
to grant US equal rights and JUS
tlce.h The inference is irresistible
that you consider that "equal
rights and justice" demand chat
the p. q. .. y. Co. advertise in
your paper. Is then, that company
bound to advertise in all the pa
pers on the coast? If not, IN what
ours? Why In tie Republican es
pecially? Or, if III one paper, must
II in all? Doesn't it ook US If the
Republican was "tryIng to dir. ct
just how h" steamship business
should be conducted," when it lie.
cldss just where it shall advertise?
sixth" The managers of this
paper have never asked II favor of
the z. G. d. s. Co.. rne present
managers have not, believe, Ueen
long in the position.
seventh 1.-The action on the
part of the monopoly to discrim-
mate against us and in favcr Of
other newspapers Is base, co ulempt-
BILE msannsss" d. you really
mean TO say that it is "meanness"
Yes, chase, contemplate mean
uess," for the 3. 5. Company to
iscriinInate" as to the papers in
which il shall advertise, or only
that such language applies to dis
eliminating against the Republican
aud in favor OF other papers? Eli
ther hypothesis is ridiculous.
Let us look at the facts calmly,
if it is possible for you to do SO. 80
soon after the shock to your nerves
caused by losing ten dollars
month. How is the 5. .. Company
u monopoly? The ocean is free to
ali. Any man who can buy ship
can compete with it. IL is com
posed of men who have invested
their capital in the business OF
furnishing transportation, as 9TH
srs have III selling merchandise,
and Others in selling newspapers.
II has just the same rights, privi-
lsges and duties MS they, no more,
no less. 1t has no special privi-
leges,no valuabi u franchise. But it
does claim for itself, what Is con
coded to the merchant and the
publisher, the right to determine
how it will transact its business,
and the mediums through which
it shall offer its services. 1t is un-
der no obligation to advertise in
any particular way or in any one
or more papers, but is free TO select
as the merchant Is.
Advertising may be considered
from two points Of view: The first
is a mere matter Of business, the
object OF the advertiser being to
secure custom by making his BUSH
ness fovorabiy known through that
means. so viewing it, would it
pay for merchant to continue to
advertise in paper which should
frequently urge its re ~ not to
trade with him? Wua no not
conclude that all the a is he