davidaulloa/AmericanStories huggingface dataset:
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22

would be of little value, whereas, if sent
five hundred farmers, it would be sure to
bring return.
Ii is a waste of money, too, to advertise
goods that are not wanted. Advertising does
not create market for unmarketable goods.
A man might spend fifty thousand dollars ad-
vertising fresh oysters in August, without
selling dozen, whereas, if he would spend
twentieth of that sum in November, it wodld
bring him large custom. The aim of the
advertiser should always be to offer goods
that are wanted and to the people who want
them. 1t should be his aim, too, not to over
do his promises. Extravagant offers in ad-
vertisements never pay. Reliability in ad-
vertisements does pay. The firm that puts its
name to an unreliable advertisement sacrifices
its standing, just as firm does that cheats its
customers at the counter. Never hold out
inducements in an advertisement that you are
not fully prepared to fulfill in the shop. The
person, therefore, who understands the sci
ence of advertising knows how, when, and
where to advertise. There are some who can
use TO adv intage the fence or the street cor
ner; others who can use dodgers; others who
make little out Of the dragnet system; but
the real advcrtisers-the men representing re-
sponsible firms and legitimate business-seek
the channels through which they Can reach,
not the largest number Of. people, but the
largest number of that class Of people who
buy or consume their wares.
To illustrate: There are papers in London
that have four or five times the circulation Of
the Times; yet the Times, while it charges far
more for its advertising space than any other
paper, commands more advertising in quanti
ty than any three Of the other prominent
daihes put together. The Sun, in New York,
has much larger circulation than the Tri-
bune or Times, yet the advertising of these
papers is much larger than that of the Sun.
The Herald has smaller circulation than the
Sun, yet the Herald does more advertising in
two months than the Sun does in twelve. In
those cases the advertiser pays not for the cir .
culation, but for the purchasing capacity of
the readers.
A hand bill got up with care and conspicu
ously posted would be read by many people
in day, but if it referred to legitimate bust
ness, how many of those readers would lie in
tercsted in that business This is well un-
delstood by those who study the science Of
advertising, with a view to making it profita-
blc.-TCin. Gaz.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22
Influence of Benjamin Franklin.

EaslOn IRA Free HreSs.
"See here, old woman" Henry OBJ
served with his eyes intently fixed on
a a"Poor WHIPS Almanac" of 1927.
Now what is it?' said Mrs. Archi-
bald without removing her hands from
the pie dough.
why, that great and good man,
Benjamine franklin, who writ into
this almanac afore you was born, says,
Never argue at home.'"
"Of course not. Any fool might
know that"
"But it's good idea of him notwith
standing"
"No, 'taint. 1 knowed that much
afore your old Ben Franklin was ever
thought Of"
"Then why don't you try it on once
in while?"
Try what On?"
mot arguing at home"
WHO'S arguing, I'd like to know?"
"Why you are"
81 Amt"
"YOu are"
81 amt; you are; amt 'yar; amt;
var; hain't- yar-hain't var hain'L."
"You, MARTHA" she screamed,
. Nhol POhCl' w nav Oh viz
fHce of the airth'5 the reason everything
in the house is out of the road when it
can do the most gOnd?"
Henry made break for the door, but
she saw the movement, and grabbing
up lump OF dough IS big as a water
melon she brought it down over his
head and gave it a twist around his
neck, as though she was putting the
finishing touches on an apple dump
ling, while Henry, blinded, by tn e in
voluntary mask, fled across the front
room only to fail out of the open win
dow, breaking the eggs he had for
breakfast across the stIle, and dropping
through the open cellar door into the
coal pile, where the old woman held
him at bay with a soft pumpkin pie,
while Martha scrubbed the dough out
of his ears and the smut off his nose
with the stove brush she had been
using up stairs.
When Henry got out he CONFIDENTIAL
ly button-holed Oxtoby and remarked,
with cautions loOk,over his shoulder
81 always thought Ben Franklin
was fool, and now Im convinced OF
it."
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22
Recent POstOfiice Rulings.

The husband cannot control the correspond
ence of his wife, and, if the wife requests that
letters directed to her be not placed in her
husbands box, the postmaster should comply
with her request.
Ordinary postage cannot be used in pay
mltt of postage upon publications received
into the mails at the pound rates. Special
adhesive stamps are provided for this purpose
only.
Currency cannot be sent in sealed trapspa-
rent envelopes unless postage is paid at letter
rates.
registered letter cannot be attacked while
in the hands Of a postmaster before its deliv-
cry, as the department holds it in legal custo
dy for delivery to the person addressed or ac-
cordng to his or her order.
To enclose an envelope with written ad-
dress thereon, 10 be used at some future time
would subject any package of which it forms
part 10 letter postage.
A publication claiming two places or local
tiles as its office of publication, can not be
mailed from either place at pound rates.
The PostOffice Department has no authority
to detain or open letters sent in conformity to
the laws governing their transmission in the
mails; such letters must be delivered to the
person named in the address, or according to
his or her order, as soon after arrival as prac-
ticable, but it is the duty of the postmaster
to obey mandate Of court, and should he
have ubdelivered letters in his office addressed
to person on trial in court, and the court
d'tces tecUm, it would be his duty to appear in
court with the letters the jurisdiction of the
POstoffice Department ceases, and if said let
tiers are opened the responsibility rests with
the court.
Anything whatever pasted, gummed or at
tached to postal card subjects the same to
letter rates of postage. ..... .
The law makes no provision for the mailing
of ''extras, except that they must be prepaid
at the rate for printed matter.
To inclose hand-bill in newspaper sent
to regular subscriber would subject the en-
tire package to postage at the rate of one cent
for each two ounces or fraction thereof.
Tin dishes are unmailable.
Printed matter cannot be returned to the
sender unless the postmaster is furnished with
stamps or money to prepay the same.
Postnasters are not required to open their
offices on SunCay unless mail arrives on that
day. ~.
To paste printed slip upon a postal card
would render the same subject to letter rates
of postage.
Soap is unavailable.
Any matter partly in print and partly in
writing is subject to letter rates of postage.
Packages of merchandise not prepaid in
full, at the rate Of one cent for each ounce or
fraction thereof, should not be forwarded.
When two or more kinds of mail matter are
inclosed in the same package the entire pack
age is subject to the higher rate
Advertising sheets received in bulk mail
prepaid at pound rates should not be delivered
unless postage is paid at double rates, one
cent for each ounce or fraction thereof.
The insertion of new date or figure in
circular makes it subject to letter rates of
postage. Il Western Postal Review.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22
A Story Of the Tower.

1t was during the stormy times il
England, when the wars of York and
Lancaster were raging, that Sir ThOm-
as Wyatt, q fierce Lancastrian, was
confined in one of the dismal dungeons
of the Tower of London.
Sir Thomas was not very comforta-
BILE, as you may suppose. He was cold
and hungry. One day, as he sat there
in his loneliness and misery, cat made
its appearance in his cell. lie took the
animal and warmed his numb fingers
in her soft fur, and laid her in his
breast, where she scuddled, quite de-
lighted with this kind treatment.
Next day pussy came again, ,aud, wOnd'
erful to tell, carried in her mouth a
pigeon, which she laid at the prisoners
feet.
The next time the jailer came to
visit him Sir Thomas complained of
his hard fare, and begged for some
meat. His request Was gruffly refused.
IF provide the game will you dress
it for me-? inquired the old knight.
THAT will,' said the jailer, think
ing himself quite safe in making the
promise. What was his surprise when
the pigeon was produced. But ne kept
his word, and brought it 10 Sir Thorn
as again nicely cooked.
The cat continued to furnish him
from time with these rare bits. 1t is
needless to say that she stood high in
the affections of the prisoner.
After some years Sir Thomas was re-
leased. He ever afterward included
all cats in.his love and esteem in mem
ory OF his benefacress.
A portrait of the old knight is still to
be seen in South Kensington gallery.
with his faithful cat beside him, and
the pigeon in pan.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22
Rules for lady Travellers.

A correspondent of the Chicago Trib-
une, in view of the difficulties and dan
gers encountered by ladies travelling
alone, suggests that they should Ob-
serve the following rules;
1. Before starting On journey, farnil
iariZe yourself with the route, and with
names OF good hotels at the various
stopping places.
2. Never travel with just enough
money, but always carry enough to
provide for any possible emergency.
This will save much anxiety.
3. Wear but little jewelry, and keep
the larger part Of your money In some
inside pocket, out of sight.
4. Always look after yourself, and do
not allow Il stranger TO procure your
ticket or checks for your baggage.
5. Avoid, possible, making changes
In car by night, but, when unavoid-
able, 20 with others. Do not become
separated from the crowd.
6. Take no hacks, but 20 in an omni-
bus where there are other people. These
are perfectly safe.
Z. Ii in any doubt as to changing
cars, checking baggage, etc., inquire in
advance of the conductor. The con-
ductors on our trains are always polite
and willing to be of service, especially
TO women travelling alone.
y. Do not wait till about to make
some change in train before inquiring
of the conductor, for ten to one, he will
then be hurried and you will only hall
inform yourself; and finally.
s. Under all circumstances endeavOr
to retain presence of mind. One who
can do this will have no trouble travel.
ing, and, instead of its being unwise for
women to travel alone, think il an
advantage for them to make trips alone,
for there are:few people who are not at
times obliged to do so, and experience
does away with much of the possible
danger in travelling.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22
The science or Advertising.

Profitable advertising is a science. 1t can
not lie acquired in day, or month, or
year even. Experience is the best teacher.
The advertisement that -accomplishes the OBJ
ject aimed at, to the greatest extent, is the
advertising that pays. The object of an ad-
vertiser is to sell his goods Or wares. His aim,
therefore, should be to reach the people who
would be likely to need the article offered.
Dragnets are often thrown out, sometimes on
fences, and often in newspapers, and fire.
quently in the shape of dodgers, but this is
largely done by quacks or humbugs, never by
men who have made the science of adver-
tising study. The latter have learned that
an advertisement partakes largely of the
character of the source through which it ap-
pears. The channel selected, therefore,
should be governed by the class it is sought
to reach. You will rarely see the names of
prominent firms who have an established bus
iness or well earned reputation painted on
fence boards. That is way of doing bust
ness that cheapens the firms or articles adver-
tised in public estimation. +lf @
When business man prints a circular he
aims, if he is wise, to print it in the highest
style of the art and upon the best quality of
paper, and having printed it he does not cir
culate it promiscuously, bu: sends it direct to
persons most likely TO be interested in the
article offered for sale. When a real estate
auctioneer has a valuable piece of property
for sale, he S, mis- notice to parties known to
be accustomed to investing in property of
that kind. When an agent desires 10 borrow
money he applies, not promscuOusly, but to
capitalists known to be lenders. So it is
with merchants who have goods for sale and
understand the science of advertising; they
seek the attention of persons dealing in or
using that kind of goods. A carefully select
ed list of dealers and consumers, therefore,
become valuable, and it is valuable in proper
! ton to the purchasing capacity of the per-
sons addressed. A jeweler, like Duhme &
/ Co., Oskamp & Co., or Tiffany & Co., for
example, does not care to gain the attention
of persons whose taste does not run in that
line, and who have not means to buy his
goods. The manufacturer of carriages would
gain nothing by bringing his wares to the at
tention of persons who never buy or use car
riages. Neither does the manufacturer of
agricultural implements seek trade outside of
agricultural districts. His ain, if he knows
how to advertise, is to catch the eye and get
the ear of persons engaged in agricultural
pursuits. To such a person, an advertise
ment Of a reaper or mower, circulated among
q city population of one hundred thousand,
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22
A Great Farmers Maxium.

The successful life of Mr.. Jacob
Strawn, the prime of American farm
ers, is attributed to the close observa-
ton of.the following maxinms, original
ed by himself:
Make your fences high and strong,
so they will keep cattle and pigs out.
If you have brush make your lots
strOg and secure and. keep the hogs out
from the corn.
Be sure to get hands to bel by seven
O'Clock; they will rise early by force of
circumstances.
Pay hand if he Is a poor hand all
you promise, and il he Is a good one
pay him little more; 1t will encour-
age him to do still better.
Always feed your hands as wall as
you feed Yourself, for the laboringimen
are the bone and sinew Of the land and
ought TO be well treated.
am satisfied that getting up early,
Industry and regular habits are the best
medicine prescribed for health,
When rainy, bad weather comes so
you can't work out of doors, cut, split
and pile your wood, make your racks
and fix your fences or gates.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22
Grains of Gold.


The agitation of thought is the be-
ginning OF truth. in a..H-'
None have less praise than those who
hunt most after it. -1 Fal 11i frf.p
The best way to condemn bad traits
is by prsctscing good ones.
If individuals have no virtues, their
vices may be OF use to Us. .r.g-
The main difference between men,
insignificant and great, is energy.
Young saints often prove old angels,
but OLD sinners seldom prove good
saints.
A quarrel is, nine times out of ten,
merely the fermentation of misun-
derstsnding. .....-.
A lady describing an Ill natured man
says he never smiles but he feels
ashamed of it.
Some write, talk and think SO much
about vice and virtue that they have
no time to practice either. tlr41
When the world has once got hold of
lie, it i5 Astonishing how hard il is to
get it out of the world.
We pass our lives in regretting the
past, complaining of the present, and
induIging false hopes of the future.
Prefer sense to wit; never seek to be
diverting without being useful; let no
jest intrude upon good manners.
Every man thinks Csesar's wife ought
to be above suspicion, but he is tar
less particular as to what Cesar him-
self ought to be.
The reputation of man is like his
gigantic when it precedes
him, and pigny in its proportions
when it follows after him.
We should round every day OF stir
ring action with an evening of thought
We are taught nothing by experience
unless we muse upon it..
That which is good to be done can
not be done too soon; and if il is ne
elected to be done early, it will Tre'
quently happen that it will not be
done at all.
Distinguish between idleness, igu0'
rance, want of attention, and malice;
words do sometimes slip from the
tongue which tho heart did neither
hatch nor barbOr.
The great secret of avoiding dlsap'
pointment is not to expect too mucn.
Despair follows immoderate hope, a.
things fall hardest to the ground that
have been nearest the sky.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22
A Republican Victory Needed

A Republican victory in Ohio is needed as
breakwater TO stay the threatening flood
Communism. E p -.-l
1t is needed to re assert the doctrine, now
assailed by both Democrats and Nationals, that
all honest debts should be honestly paid and
that the paper money of the country should
have the honest basis of gold and silver.
1t is needed to rebuke the Democracy for
re opening the electoral dispute and reject
ing their moral obligation to abide in good
faith by the decision of the Electoral Com
mission.
1t is needed as condemnation of the
Southern scheme for paying hundreds of mil
lions of rebel claims out of the National
Treasury. M ado. l-.
1t is needed to show to the South that if it
chooses to act as a solid body in support of
the party in the North which favored the
| rebellionit will encounter the solid Opposi-
ton of the men in the North who put down
the rebellion. 't .i'' i.i
1t is needed to condemn the attempt of the
Democrats in Congress to destroy the protec
tive tariff -system.z---e-,-7--t,.. ---,+i --.-.,
| 1t is needed to show the country that the
people of Ohio do not think party is justi-
fed in keeping bouDty-jumper and ex-peni-
tentiary convict in the Legislature because it
requires his vote on partisan measures.
1t is needed to condemn the Democratic
gerrymander of the Congressional districts
which has made it impossible for Republi-
can majority in Ohio to elect majority of
the States delegation in Congress.
1t is needed to show that the people of
Ohio do not look with indifference upon the
disorganization of their charitable inttitutions
and the heartless exclusion of hundreds of
soldiers orphans from the asylum provided
for their care.
1t is needed to set the seal of popular dis
approval upon the Democratic Legislature
and all its works and ways. iF -
A Republican victory can be won 10y unity
and earnestness on the part of Republicans
We have the votes to carry the State if they
are got out, and they will be got out if a
spirit of harmony is cultivated and little
I'D time vigor and activity are displayed.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22

in this respect they commit blunder
the consequences OF which cannot but
be painful. If they want to cultivate
In those that are to come after them
the sound mind in the sound body it
is just as needful that they should edu-
cate the children to wholesome read
ing as that they should take care of
their physical health. Above all, keep
the wIetched, boshy sensational story
papers and cheap r0mances away from
them, and give them the bright, pure
and sensible publications with which
all reputable book stores abound.
-Balt. American.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22

Whenever young ladies learn so to
stick pin in their apron strings that
it won't scratch fellows wrist, there
will be more marriages.-Turners Falls
Reporter.
The things which people are willing
to give US are things we do not want.
When Lincoln was sick with the small
pox he said to his attendants, "Send
up the Office seekers. At last l have
got something for each one OF them
New York Herald.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22

When Socrates got too old and feeble
TO stone his neighbours chickens out of
the Lack garden, his invincible genius
pointed cut the way to crafty a
firudge without bodily exhaustion. 1t
is historial fact that he learned to
to play on several musical instruments
at extreme old age.-Breakfast Table.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22

There may be beauty In rose; there
may be rapture in listening.to music
floating oversilent waters; there may
be loneliness all around, but man sell
dom pays much attention to them
while he is breaking in pair Of tight
bOots.-Puck. r- e
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22

Some whisky in the bottom OF bar
rel recently exploded at .SteubenvilIe,
o., and killed Al small boy. The lesson
Of this occurrence is that it is not wise
to leave any whisky in the bottom of
the barrel'-New Haven Register.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22
Manhood: How Lost, Hsw Re-
stored,

~ Just published, a new edition OF
kA@Dr. CuIverwelps celebrnted Essa, on
AN the Radical Cure (without medicine
$3.50 OF spermatorrhoea or Seminal Weak
ness, Involuntary Seminal Losses. Impotency.
Mental and Physical lncspacity, ,Impedimentk
TO Marriage. etc; also, Consumption, Epilepsy
ani Fits. ind lced by seii>indulgence or sex
ual extravagance, &C.
TPPrfce, In q sealed envelope. only cents.
The celebrated author in this admirable Essay
Clearly ademonetrates. from a thirty years
successfuf practice that the alarming eonee-
quences af self abuse may be radically cured
without the dangerous use OF internal Inedici
cine or the application of the kniie; pointing
ont q modeof- cure at once simple. certain
and effccfuaI, by means OF which evei suf
ferel no matter what his condition may be,
may cure himself cheaply, privately and
radically.
aFThis Lecture will prove 8 boon 10 thou
sands and thousands. -li
Sent. under seal. In plain envelope. TO any
address, on receipt of six cents. or two stamps.
Address the PubIlshers
THE cUlVERWELL MEDICAL CO.,
Ann Sc, New York. Post once Box 1855.
Jan Is. lS.7-y.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22

A Wyoming man won ten dollars in
a wager by eating twenty pigs feet,
and some folks think he earned every
cent of the money.-Breakfast Table.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22

A great big ripe tomato, II well aim
ed, will do more TO make an orator
forget his subject than all the cheers o
mad crowd can utter.-Free Press.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22

Trains leaving Columbus at 40 p m and
25 m, run daily.
Through Chicago Express leaves Columbus
daily except sunday al 40 p m, with Sleep
Ing cars attached and arrives In Chicago Mt
50 next morning.
The PAN Handle Route" Is the shortest,
quickest and most comfortable Route 10 all
points in Missouri. Arkansas. Texas, Kansas,
Colorado and the Western States and ferrito>
ries A 2-
This is the Route by which you make the
teWest changes OF cars, obtain the lowest rates
On Household Goods, Live stock, &c. and 200
pounds of Baggage Free, on Every Colonist
Ticket. rslrTEE .rsEH f-ts T.ft ~
Any information ebout time of trains, con-
nections, Lands in The West, price of Single
Round Trip or Colonist's Tickets, &c, cheer
rully furnished by calling uTon or addressing
JOS. NJ. BELLVILIsE, Ticket and Emigration
Agent, Wheeling, w Va, or w. l.. OBRlEN,
General Passenger Agent, 2l9 North High st,
Columbus, o. ..--. --. -.-
Rates always as low as the lowest.
/ ID W CALDWELL, WLUBRIEN, O.
GenT Manager Gen Pass Tkt Agt,
COLUMBUS, OIIO-
niIe'uC rdf nnncnG c1-nN y
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22

Such nights were made for lovers
Who sit on the stOop and spoon;
While on the scene, with smile serene,
Shines the effulgent moon.
She leans upon his bosom,
As the moon sinks in the West;
Her downy cheek, so smooth and sleek,
Leaves powder on his vest.
Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1878-08-22

Can you call clerk in an oil store a
serveile fellow?-St. John Torch.