Stevens County tribune. (Morris, Minn.) 1877-1880, 1878-06-06
THE OBJECT OF OUR EMBELLISHMENTS.

THE OBJECT OF OUR ESTABLISHMENT.
Our Newspaper Advertising Bureau, No. 10
Spruce street, New York, is an establishment
intended to facilitate the convenient and sys-
tematic placing of advertisements in news
papers. It is conducted upon the principles
which we conceive to be the right ones for
securing the best results to the advertiser the
publisher and ourselves.
We undertake to represent American news
papers, not only the newspapers of the city of
New York and all other American cities, re-
ligious agricultural and other class news
papers, but also the small country journals.
We receive regularly and keep on file the
newspapers of every description throughout
the land, whether issued daily, weekly or
monthly
CONFINED STRICTLY TO NEWSPAPER ADvER.
Using AND TO AMERICAN NEWSPAPERS.
We confine our transactions to newspapers,
and do not accept or undertake the manage
ment of other classes of advertising, such as
books, sign boards, posters, or job printing.
1t is our hope that by adhering to one
branch OF advertising we may make ourselves
masters of it.
We also restrict our dealings to newspapers
published within the geographical limits of
the United States and Dominion of Canada.
THE SYSTEM OF ARRANGEMENT FOR NEWSPAPER
FILES.
We have a system of filing newspapers by
an arrangement of shelving and partitions,
separate space being accorded to each, and
labeled with the printed name of the paper it
is intended to accommodate, by means of which
arrangement stranger can find any payer he
wants to examine with something like the
readiness with which he would a word in a
dictionary, a name in a dictionary, or a book
In library catalogue.
THE NATURE OF THE SERVICE WHICH 1T is OUR
BUSINESS TO RENDER TO THE ADVERTISER
We undertake to maintain an established
credit with every newspaper, and to have at
hand schedule of the charges adopted by
the publisher of each for advertising space in
its columns; to be able to quote those rates to
an advertiser who wishes to insert an adver-
hsement in one or several, and to procure the
promptinsertion of the advertisement without
any extra charge for the service rendered,
which service consists of quoting the price,
printing or writing as many duplicates of the
advertisement as may be required to furnish
one to each paper to be used, forwarding the
copy for insertion at our own expense for pos
tage or messenger service, examining the
papers to see that the advertisement appears
when and in a manner that it ought to, check
ing each subsequent issue of the advertise
ment i'll each paper in book kept for that
purpose, at all times subject to the inspection
of the advertiser, and marking plainly in each
paper the advertisement as it appears, so that
when the advertiser comes (Or sends) for the
purpose of having the files examined Ito see
that the service of which his money pays has
been actually rendered), the eye may light
promptly upon his announcement, without the
labor of searching whole paper or page.
Ii errors or omissions occur, it is our duty to
notify publishers, at our own expense for la
Dor, postage or messenger, and to see to it
that the publisher of the paper actually does
the specified service for which the advertiser
contracted
THE AMOUNT OF MONEY TO BE Expended.
Persons who have had little experience as
advertisers often have pretty clear under
standing of what they would like to do, but
are entirely ignorant of the probable cost.
We have made out for such person plan
OF advertising calling for an investment of
$1,000, and on submitting it for approval
found our customer dismayed at the magni-
tude OF the expense, he not having contem-
plated an expenditure exceeding $500 or $780,
In such case labor would have been saved,
if at the commencement of the negotiation
the question had been asked: "How much
money are you prepared to devote to this adj
vertising?'
THE CONFIDENCE OF OUR PATRoNsA MATTER OF
PRIME IMPORTANCE.
1t is a matter OF prime importance to us, for
the purpose OF maintaining our influence with
publishers, that it shall come to be understood
among them that our statements about the
advertising to be done, or not to be done, are
to be relied upon: and to this end our dealin g
with oul advertising patrons must be upon a
basis of mutual confidence and respect.i
OUR CUSTOMERS ENTITLED TO OUR BEST
SERVICES
Whenever we are doing the advertising for
any individual or firm, we consider them en-
titled to our best services. If they suggest
using paper which we know to be not the
best for the purpose, we say so and give the
reasons. We often expend good deal of time
for very small advertisers, much more than
| the profits on their patronage would warrant;
but as they entrust to us what they have to
| disburse, and influence in our direction the
| patronage of their friends and acquaintance
| we are content.
| OUR PROMISE.
| We promise those advertisers who entrust
| their advertising patronage to our manage
ment that we will not allow them to be
charged in any instance any more than the
! publishers schedule rates; that we will pro
cure for them the acceptance of any advan-
tageous offer maze to them definitely by any
newspaper publisher, advertising agent, OF
| canvasser of responsibility Although we are
unwilling to do work without profit anC
never offer to do so, yet in conformity witt
the promise made above, we sometimes fine
it advisable. Competitors, anxious to gain
hearing and secure attention, occasionally
make offers which it would advance the true
interests of our customers to accept. In sucl
cases we hold ourselves bound to secure the
bargain offered.
| Extract from the Nelc York Times, June II
1875.
Ten years ago Messrs. Geo. P Rowell & CT
! established the advertising agency in New
York city. Five years ago they absorbed thu
business conducted by Mr.. John Hooper, wht
was the first to go into this kind of enterprise
/ Now they have the satifaction of controlling
the most extensive and complete advertising
connection which has ever been secured, ant
one which would be hardly possible in an
other country but this. They have succeeded
in working down complex business into S,
thoroughly systematic method that N
change IN the newspaper system of Americ
can escape notice, while the widest informa
ton upon all topic interesting to advertiser
is placed readily at the disposal of the public
Emperial endorsements.