The Eaton Democrat. (Eaton, Ohio) 1875-1903, 1878-04-11
Advertising That Does Pay.
Assertions to the Contrary Not
Withstanding.

New York Times a series Of articles attacking the CO.
i Gpsrs ahiss sys after CT CAREFUL nsTfG insssi Rs1ntiilas hn foa aaSf r. Be-
false in every particular, SO far as the business in the
e %esp Is sGRee newspap pns are ar@ pri maa IN ins small ' and n
significant towns. have no circulation to speak of,
p paSd sar ont 1n Sy The e = Manager iE : saa Of he co. sonpsesr saS houses ses
by the addition of papers that never had an existence;
euiation Of these lists Il papers and. finally mot in
words. but in plain terms), that the mana gers Of these
with whom advertisers should have NO dealings
With q view Of ascertaining the truth or falsity OF
t tissti ona r. tie e once fspo IT the s csi ssps q Se = sGsF q u 1nsss,
the leading house engagedi in this industry in Chicago,
make a Il sitting Of the whole matter, and.
without setting down aught in malice, report 'ths'
The scribe went and saw, and now proceeds to inform
the reader Of the result Of his mission: ,...
and 81 syf Fifa6 A as;esss .r0l Mr.. 0e gohn f. Al 6 sSsi r. tie lie
c pFssddsnt A # the { s0GS asmsi, a Mila alsG Ct t Was nT read y
and willing to impart all the information asked for
s sssehlns dh e. 9 the esssn. p IF the ss spssasIis Sas se% anS shs
apparently large amount of capital invested in the
R Sas,hsssi " fu 1ns aasd n snd lie 5 paper sas so STOCK DEPART epe4:
ment, we'll stocked with an extensive, assortment OF
One q 1fR tSs largest 9e an and ssi finest aG IN the Sas city, ias p seven Hos;
presses were kept in constant motion, printing the
HH orthMest. oP pa IT, sh irif f GO V was "a la large psi light and md
airy composing room, where some twenty fne-looking
S pn sSs sa MsT so e@s ass the hs editorRGsi room; 'R whe sges an
efficient corps Of editors was engaged in the careful
In the basement some half dozen staiwart men were
at work wetting down paper and packing and ship
pi hft erg looking aahiirelio oveq d the Building the reporter and
President returned to the business office, where the
to the scribe some facts and figures that completely
knocked in the head the New York papers charges,
and contained the name Of every paper, the town
N On eseamining the i list Il was found that The charg,
that cooperative newspaper are all printed In SINAI
some Of the Ssss ssa ..oss Midsis sisssis.ssd wesSlsS
news, nswspap 2 Es,i In the p Eos.h yoi;ssi. r YpssssRee.s Ei sas1
f Gs ssli e. gs1SsSsls G 1Ia4as sot Quincy n.fDs eeatur, syea.
n Tsi; Tussola; Mstfssons a wa;aressn M anS M9oast0 81
Crosse. Raeine and 1sncs ssss: in wiMse sas..as K Mn.
E RsssS ~ Sil Psr ff AZ 4. in oS %ichisss 1 MarsSsiilt owns
Burlington. OedaT Rapids. Eikader, Maquoketa
WaysTiy ias ysDsssI clfy y. r. ~, I0Ts tird ms5s ye;as
E EnIDars. Va also and WABASH, IN Indiana.
The aegreel circulation of the Unions List Of 40
on INVESTIGATION, has not been less than ~, 900 eopie,
any one week, and has many times exceeded 25o,oo
So far from this system Of advertising being a fraud
1t is undoubtedly one o6the fairest modes Of reachinI
tiser, when. he lays out his money, knows exactly tn
extent Of the circulation his advertisement is goina
pute that it is much fairer than the disrepntable prac
tices resorted to by multitudeso Of papers of small cir
| CulhLlOn, udmt1l . CIcdtluB ~ tlplcooiOu tudt U
have three or four times as many subscribers as thei
books carry, and charging advertisers three or fou
times more than they ought to pay. With the solitar
exception Of The CHICAGO TIMES, the Union Is tn
only advertising channel Of large circulation in thi
city that makes no secret Of the number Of readers al
advertising patron is enabled to reach through it
columns.
The Newspaper Union Is well known to be tn
largest shipper by expressi in the entire city OF Chicago
Its annual shipments through the express companie
far exceed in number of pounds that OF any kind Q
business in the West.
The Union asks Chicago advertisers to call at an
time and look through its establishment and make
fair and impartial Investigation Of the character Z
the papers il prints and its manner Of doing cuisines,
1t has established Q reputation for business integrit
and honorable dealing which 1t can not afford e fol
felt by false representation to the business public
, the Northwest. 1t asks no responsible advertiser K
his patronageu until he has satisfied himself that wht
1 it claims is correct.
{ With these facts before them, the great public Al
left to Judge which Is the greatest fraud-an establish
ment like the Chicago Newspaper Union, which COZ
ceals nothing that an advertising patron has q rigl
to know, or a concern like the New York Time
> which keeps the extent Of its circulation q secret
profound as the grave, and resents as an impertinen'
) any inquiries in regard thereto.
For circulars and full Information address
i CHICAGO NEWSPAPER UNION.
ISL Fifth Avenue, Chicago, Ill.