The new dominion. [volume] (Morgantown, W. Va.) 1876-1904, 1878-04-20
Advertising That Does Pay.
Assertions to the Contrary Not
Withstanding.

There has recently appeared in the columns of the
New York Times series of articles attacking the
ing which, after is found to be
false IN every 80 far as the business in the
coopfavs newspapers are printed IN small f and n
significant towns, have no circulation TO speak of,
padded by the managers Of the co operative houses
by the addition of papers that had existence
culation of these lists Of pafers and finally mot in
words but in plain terms that the managers Of these
with whom advertisers should have dealings
- with view of ascertaning the truth or fasity of
these charges reporter sent a tour of inves
tigation to the office of the Chicago Newspaper Union
the ea s1 h0nse en- in this in Chcag
make thorough sitting of the whole matter, and,
truth, the whole truth, and nothing but the truth"
The scribe went and saw and now proceeds to inform
The Newspaper Union was found established in a
a large q, ye Fift5y front building at Nos III s
orsme Akens cramef MSau G wa. nr ready ~
touching the business The reporter was Somewhat ha
astonshed at the extent of the establishment and the
apparently large amount of capital invested in the
business On the first floor was the counting room,
e fTE9hed and the paper stock depart
fine papers On the second floor was the press-ro2m,
presses We're Kept in constant notion printing the
muIu tudnous papers that go out to all parts Of the
airy composing room, where some twenty ne-looking
printers were engaged IN manipulating the types.
efficient of editors was engaged in the careful
preparation of news matter to fill the various sheets
at work wetting down paper and packing and ship
ping the half printed Newspapers.
President returned to the business office, where the
Manager, Mr.. Charles E Strong, proceeded to reveal
knocked in the head the New York papers charges
s %Tagd IN orSe
and contained the name Of every paper, the town
the charge
that cooperative newspaper are all printed in small
some of the best and most widely circulated weekly
in the NorhTSg such
more, Tascoi% Mattoon, Wasfsa%ns and Woodsfosk
Crosse, Racine and Lancaster, in Wisconsin; K ala
MIS- Por f1T Paw cSIdTSGter Manstee Mus
RWgrlington Cedar Rapids Elkader Maqnoketa
C I'M GTa fe
Elkhart Valparaiso and Wabash, in Indiana.
newspapers since the LIST Of January last was found
ON investigation, has not been less than 225 900 copies
per week ''A' 'N" -''''''
So far from this system Of advertising being fraud
II Is udoubtedly one of the fairest modes of reaching
the public yet devised for the reason that the adver-
tser when he lays out his money, knows exactly the
to receive No candid, disnterested person can dis.
pute that it is much farer than the dsrepuabe prac-
cuaton, namely: creating the impression that they
have three or four times many subscribers as their
times they ought to pay With the solitary
exception Of The CHICAGO Times, the Union is the
only advertising channel of large circulation in this
city that makes secret of the number of readers an
advertising patron is enabled to reach through its
columns. W.
The Newspaper Union is well known to be the
largest shipper by press the entire city of Chicago
It's annual shipments through the express companies
far exceed IN number of pounds that of any kind Of
The Union asks Chicago advertisers to call at any
time and look through its establishment and make a
talr and impartial investigation of the character Il
1t mas established reputation for business integrity
ana honorable dealing which it not ford to for
et by false representations to the business public of
the Northwest. asks responsible advertiser for
his patronage until he has satisfied himself that what
it claims is correct. ~
With these facts before them the great public are
lett to Judge which the greatest fraud-an establish
ment like the Chicago Newspaper Union, which con-
ceas nothing that an advertising patron has a right
to know, or a concern like the New York Times,
winch Keeps the extent of its circulation secret as
profound as the grave and resents impertnence
any inquiries in regard thereto,
For circulars and full information address
CHICAGO NEWSPAPER UNION
Isl Fifth Avenue, Chicago Ill,