St. Landry democrat. (Opelousas, La.) 1878-1894, 1878-04-27
From the Chicago Times, March 6, 1878.
Advertising That Does Pay,
Assertions to the Contrary NotWith-
standing.

There has recently appear ed in the columns of tn
New York Times series of articles attacking til
co operative system of newspaper printing and ad
sertlsing INCH AFTER careful investgation, s fonn
70 De false IN every particular, fac the bushes
| IN the West is concerned, The Times man charge
tnaL the cooperative newspapers are printed il
small and Insignificant towns. have circuIa iol
70 speak Of and that only of local character tina
operative houses by the additouof papers that
had an existence; that false representations ar
made REGARDING the circulation of these lists of pa
pers and, finally (not in words but in PLAIN te. s)
tnat inc manags rs OF these co operative estabii
m ha are set OF sWndlers, with whom adyeril
With view of ascerlaining the truth or faIsity O
these charges, reporer sent on tour OF invest
| igation to the office OF the chicago Newspape,
Unnn. the leading house engaged in this industry
T'a M m
ter, and without setting down. ught in malice r.
pHrt the truth, the whole trEth, and nothing but
the truth. The scribe went and saw and now pro
ceeds to lfor the reader ofth7 result ofhis
The Newspaper Union was found established in a
and Isl Fifth avenue MIR John F. Cfemer, the Pres
icent of the company and also efthe firm of Cramer
to impart all the information asked tor touching the
business. The reporter was somewhat astonisned al
large amount OF capital invested the business On
the hrst floor was the counting-ro room. handsome "
stocked with an extensive assortment of fine pal ers
On the second fl or was the press room. of the
were kept in constant motion, printing the multi.
,,udlno9s napers that go out to al! parts of the
NoTt H. W est On tae thlTd moor large, light nd
airy where some twenty fine looking
printers were engaged in manipulating the types
On the same floor was The editorial room. where an
elnclent corps OF editors was in the careful
preparation of news matter: to fill the various
sheets. In the basement sons half dozen stalwart
men were at work wettlng down paper and packing
and shiPping the halt printsd newspapers.
. After looking over the building the reporter and
Manager, Mr.. Charles E. Strong, proceeded to re-
veal to the scribe some facts and figures that com
pletely knocked in the head th9 New York paper s
charges. First. list of the papers printed by the
Union was produced. 1t was arranged in alphabet
ica order, and contained the name of every paper,
ofeash
On examining the list it was found that the charge
towns is utterly untrue. The catalogue embraced
in ne 81
towns as Belvldere. Dixon. Joliet, kankkakee, FL
GIN La Sale. Lincoln. Ga'eshure, Quincy, Decatur.
sycamore, Tuscola. Nation. " aukegan and W cd
stock in Illinois, kenosha. Mantou oc. Milwaukee,
la Crosse, Ra,ine and Lancaster in Wisconsin !;
Muskegon and Port Huron in Mi, higan; Marshall
town w Burl,ngton, Tedar Rapids, ElFadeF Maqno.
Point, Eikhart: Valpal also and Wabash in Indiana
400 newspapers since the LIST of January last it was
found on investigation, has not been less than 22 con
$50 900 per week.
SO far from this system of advertising being a
fraud it is undoubtedly one Of the farest modes of
reaching the public yet devised, ter the that
the dvertlser, when he LAYS out his money. knows
exactly the eX tent of the circulation his ADVERTISE
ment is going to receive. No candid, disnterested
person can dispute that it /: much ftirer than the
disrepu table practices resorsd to by multi of
papers of small circulation, :namely: Creating the
impression that they have three or four lines as
many bers the books carry, and charging
advertisers three or four times more than they
ought ts pay. With the solitary exception OF THE
HICAGo TIMES. The Union j. the only advertising
channel of large circulation In this city that max
no secret of the number Of readers advertising
patron is enabled to reach through its columns
The Newspaper Union is well known to he the larg.
Y n n q q i of
is annual shipments through the express compa-
mes far exceed in numb ofRounGs that Of any kind
Of business in the West.
The Union asks Chicago advertisers to call at any
lime and look through its establishment and make
alr and impartial investigation OF the character OF
me pers prints and its manner of doing business
sndihonorable dealingwhc jtcaanOt ford toforfet
BY false representations to the business public of he
Northwest 1t asks res bonsbe advertiser for
lis patronage until he has satisfied himself that
What it claims is correct ;
with these facts befo g them. the great public
eft to Judge which ls the greater fraud - estab
lshment like the Chicago Newspaper Union, VIII CHI
'onceals nothing that an advertising patron has
light to know, or concern like the New York
Times, which keeps the extent of its circulation
ecret as profound as the grave. and resents as an
mpertlnence any inquiries in regard thereto.
For circulars and full information address
CHICAGO NEWSPAP PER UNION,
ISL Fifth avenue. Chicago, Ill.