The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1878-08-07


Rewsll's Newspaper Dirsctary.r.
George p. Rowsll Il Co.'s Newspaper
Directory" is periodical Of which the pub
lie probably knows but little, but which is
apparently of some account in the world OF
small newspapers and advertising agents.
formation of value to them as advertisers.
An agent for advertisers who are not partic-
ular what public they reach derives. per-
haps, some small assistance from volume
which gives the names and post Office adj
dresses of thousands of newspapers which
would be to him otherwise nameless and
unknown; while all the little country
papers published in remote parts can have
their claims as advertising mediums put
before agents and others for specified
price-one hundred dollars for one year in
gorgeous type and ten cents word for the
earnest and emphatic puffery of italics.
Naturally the HERALD does not patronize
this directory. In our exchange list we
make the regular acquaintance of all the
newspapers in the country that we care to
know about, SO that it is not useful to us
for the sake of information; and as for its
supposed appeal to the sources OF adver-'
Using patronage we can do without it. Our
business is done directly with the people
themselves, and parasitic Intermediates
are neither necessary to us nor advan-
tageous to the people in this connection.
But this Directory does not find indltfer-
ence to its demands profitable, and there
fore does not accept it patiently. In the
circle of politics and other practical parts
of life we have the character known as "the
striker" who demands of candidates or
others definite sums of money to be paid
in consideration Of his active good
will, in consideration of the good he
can and will do you if you pay, and OF his
refraining from doing you the harm he may
and will do if you refuse to pay By this
process armies of poor ragamuff and pitt
full sharpers, unable to do any creature on
earth either harm or good, live upon the
fears and apprehensions of timid people.
Just as ''the striker" is among unclean indi-
viduals SO is this Newspaper Directory" i'll
printed publications. 1t is "the striker"
Of the press. 1t presents its demand for
hundred dollars. Proprietors pay or not as
they may choose. If they pay it prints
their glowing tributes to themselves and
circulates them in the extended obscurity
of agents offices. If they do not pay it
prints libels about them which do so little
harm that they cannot even sue its propri-
etors effectively, because they have sus-
tanned no damage in their business in con-
sequence OF it's malicious publications.
In its edition OF 1877 this Directory
printed, with other false statements touch
ing the HERALD, this paragraph:
HERALD; every morninR. ana WEEKLY,
Saturdays; indsptndent;- eight and twelve puaes;
81 ss.posh.a 1881 James Gordon Bennett puS
lsher; edition for Europe issued evory wednes
day. sre, scr 81 sMca a oarm % ooo
Ann street.
Both statements of circulation given were
untrue. In its issue for the present year
the statement is changed as follows
HERALD, .svssi. faosplns aeA WEEKLY.
| Saturdays; inaspspdsnt eight and twoi7e pages;
sixe Of page 1928 snb.erp.,on.as!'y $40. weekly
isnss; edition for Europe Is issuod every wednss-
day, subscr.pnea. 81 eireulatiop-dsily 10000.
| Ann street.
1t modestly gives us shrinkage of five
thousand. In the dimensions Of its volume
for this year compared with that of last
| year it is to be seen that its own fortunes
are not prosperous. 1t exhibits great
shrinkage and it probably guessed that sort
| of shrinkage was o common fate, and there
fore changed our circulation under the in
| huence OF gloomy reflections on the hard
times. Our own daily circulation has been
recently printed by us, and the public can
Judge by our statement the value Of the
figures above given. The circulation of the
| WEEKLY HERALD, given by Rowell at 15, 900
and at $4,000. is in fact 10000, or more than
three times his latest statement Of it, which
makes this represen tation far worse than
the other. Is this Directory any more ac-
| curate in its statements of the circulation
of other journals than it is In its statements
about the HERALDp We presume not, and
We rate it, therefore, rs in every respect not
worth the paper it is printed upon. Judg-
ing its accuracy from its statement Of GER
tain facts clearly known to us, we are Of
opinion that if it were to DO similarly cor
rected in all the newspaper offices it would
be corrected out of existence Examined on
the one hand ms to those whose circulation
it has maliciously understated because they
refused to pay, and on the other as to those
it has exaggerated because they paid, it
would be found to be worthless guide.
| How Can tho Load He Tighten ed
| Ill., c;tv of Naw york 10 hoo viIv IN vol Co.