Lyon County times. [volume] (Silver City, Nev.) 1874-1907, 1878-02-23
THE ROAD TO WEALTH.
Fine Opportunities for Printers.

The readers of a newspaper have
little Knowledge of the wonderfully
tempting offers made to the proprie-
tor by advertisers. The establish
ment of thousands of sickly cross
roads journals-maoy of them ruiz
ming patent outsides or insides-try-
ing to live in places where the local
patronage is entirely inadequate and,
like drowning men, grasping at every
advertising straw, at any price and on
any terms, has opened fine field for
irresponsible advertisers and swim
ding agencies, and the field IS as
sidiously titled 10y quacks and hum
bugs of every kind and class. Cir
culars are printed by thousands and
addressed to the country papers by
persons having something they want
advertised, and offering more or less
for the use Of space, 10 be paid 10
some specified manner. Aud there
are also many swindling advertising
agents who send out circulars broad
cast asking the insertion Of advcr-
tisements, with instructions to charge
their agency certain amount, which
they never pay. To give our readers
a slight idea of the splendid oppor-
tunities we have to get rich, we Will
mention II few OF the offers received
at this office.
One FELLOW has a cook book viii h
he sells at one dollar and half. He
sent US circular, half-sheet letter
size, with one page filled with adver-
iisements aud local notices, the whole
amounting to about thirty dollars at
our regular rates. The liberal man.
II we would insert all these he would
send us the oo"k, postage paid
Another has microscope for sale
at 81 SO. 1t magniiies 500 times ac-
cordiug to the printed copy of the
somewhat lengthy advertisement sent
US, hut the enterprising vendor has
added thopsand by Inserting be-
fore the 3 with pea, making it
1900. If we will insert this with
ouI reading matter tor year some
bpdy will send Us sewing machine,
which that somebody would probably
never do, and the freight and charges
would amount tn AS much rs the ma
chine would really be WORT, it it
came.
A Chicago firm of RS To ship us one
of their fonr-tnn scales, price so, it
we will advertise about fifty dollars
worth and send them $50 ash. They
ARE larger than we want, AS our
weigbt is $ NEW hat less than one ton,
aud We always count our twenty
dollar gold pieces never weigh them.
An Eastern house will send US II
great lot of plated ware If we will
insert their duuble-co,uma electro
type for Il period that would amount
to about fifty dollars, while the adj
vertised price of the ware is twelve
dollar twice its value perhaps.
A Cineiuuaii firm have "caught
Old Father Time at Last" and think
one of their three dollar clocks would
mike US an elegant Office clock.
And in addition to the foregoing
we receive piles of circulars from
plano and organ manufacturers, Offer
ing to take part pay for their ins;ru-
ments in advertising. Likewise, sew
ing machines.
We make it rule to never mention
the thnusaDd and one bumbugging
schemes or advertisements III n doubt
full nature that reach us through the
nail, but We were caught nicely the
other day. A publication purporting
to be 9 reprint OF the Punch Almanac
was received, and without looking
further than the title page We gave it
four or FIVE line notice. Suisse
,queutly we took it UP expecting to
enjoy lnms Punch witticisms, but in
stead we found il filled with adver-
tisements of New Orleans lottery,
and we now advise our readers 10 let
the almanac and the lottery severely
alone.