Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1878-12-06
THE VILLAGE PAPER.
from the Gorham Mountainser.)

NJ. Z.
THE " blanket sheet" city journal
no more truly has sphere and sup
plies a demand than does the twenty
four column village sheet. Until the
village paper is issued correspondents
of various characteristics write up the
budget of village news for various
competing journals Of the villages
r und about, the advertising patron
age is divided between half dozen
different papers, and the necessary
job printing goes to any Office accerd-
ing to the preference Of the inlivi-
dual, The village pocket is drained
for subscriptions and orders for JOB
work in which an even half goes to
the solicitor, while no organ fairly re-
presents the interests of business in
the community, and every interest
mast appear as secondary to that OF
the Locality where the journal is pub
lished. The village largely ovcrpays
for the return value received.
When the press is located in our
midst, and tho paper comes wet to
our hand, to our manor born, flying
our village name Mt the columns head,
then the whole nature Of thG case is
changed. Its first interest then is
ours local trade becomes fairly in
dexed in its advertising columns.
Every thrifty dealer keeps his name,
location, business, Stock, novelties
and specialties duly before the people
who are his customers. Professional
men swing their cards in healthy
competition for publ" patronage.
Newsy items record current events.
The more ponderous editorial, threads
the facts, connected vita public move.
ments OF u local and also 4 general
nature. The journal becomes the
sensitive heart Of the local public, for
whatever affects that public deeply in
terests the journal. Business enter
prses are written up from week to
week, openings for the Investment 81
capital Gre pointed OUT, a stimulating
impulse is given to whatever can 10 any
way increase the thrlft, d-raiopt th.'
resources, attract capital, and add to
tue loca! Importance Of tie place.
/. The Village Paper has sphere
1t is side by side with the village
trader, mechanic, lawyer, physician
and minister. IL would not do IN our
form Of civilization 10 have thest
forms OF entarprise confined exclq-
sively to cities. The paopie who live
everywhere need these things within
convenient reach. Whatever builds
up the cities should revert to pros
perity upon all the country rounA
about. A hundred villages are peer;ed
eutlaying to draw fron the city,
while the city in turn draws from
them. They are mutually dependent.
SO the city Journal draws from the
village paper rural items, while the
village paper draws its metropolitan
news frsm the city journal. They do
not conflict. Village advertising shows
the city dealer the character of his
country trade, while city advog tising
shows the country dealer his marks;
and depot of supplies. Strong loeal
interests presented with spirit by one
whose all is involved in local pros
perity will be much better cherished
than by an occasional communication
to city journal. / he world raovce
by being moved, and world Of in
interests is moved by being constantly
kept before the people by special /,
Interested pleadcrs. The village
editor is the perfected type Of An ii.
terestcd pleader. His gain and his
family bread are involved in his plea.
2. Eoery ctizfn should join in main
tanning his V1ldge pdper.-It repre-
sents in the widest manner what Is
best in the community and he who
wishes the best to every good cause
must sustain it. IL heralds the widls,
the interests Of its locality, and what
svcr benefits the locality benefits
every one living in it. One may have
no actual business to he affected, ana
no invested wealth to he increased O,
diminished by local influences, but h
still has eyes to sec and ears to hear,
and sense Of fitness TO he gratGed
and the village paper will secure re-
suits that will affect him through these
channels. He necessarily becomes
indebted to it, and is simply asked TO
maintain it by paying for what AZ ?
member of society he cannot help hu'
receive. The public good creates the
ph CATION OF private debt. We
render tribute to whom tribute is due.