The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1878-04-11

From IA Gicago Times, March ls, 1878.
Observation-Disclosures
Assertions 10 the Contrary Notwith-
standing.

There has recently appeared in this columns of the
New lork THe series of articles attack the CO.
rpcrat yeSystcm of newspaper printing and adfefIs-
ing which after careful investigation, is found To- he
false in particular far the business III the
West Is Concerned. The Times man charges That the
cooperative newspapers are printed in small and III
significant towns, have no circula tlon TO speak Of
and that only OF local characters that the lists are
padded tut 10y the managers OF cooperative houses
by the addition OF papers that never had an existence
circul Of these lists Of papers and finally mot
words blt in plain terms that the managers of these
cooperative establishments set of swindlers,
with whlm advertisers should have no dealings
With lycw Of ascertaining the truth or talsity OF
CATION t. thu nice of the Chicago Newspaper Union,
the lead Hg buse engaged in this industry in ChIca
go, Will full power to summon persons and papers
make u thorough sitting of the whole matter, anu
without setting down aught in malice, report the
truth, the whole truth and nothing but the truth
The ser he went aud aud now proceeds To- inform
the reader of the result of his mission:
large ii e story - et-ront building Nos ~ lg
ana Is Eft avenue. MI. John r. CIamgr. Tia.
Oramel Aikens q CIamer. Mil aukee, ready and
willing to Impart all the information asked for
astonished the of the and the
apparently large amount of capital invested in the
handsomely furnished and the paper-stock depart
ment, we'll stocked with extensive assortment of
fine paers On the second floor was the pTe-s-rennl,
of the larg-". aud nest in the city. Seven Hoe
presses were kept in constant motion, printing the
Northwest. Ca the thiId floor WAS large, light and
airy conn usin groom, where some twenty fine look
on the sa me floor was the editorial room where an
efficient corps Of editors engaged in the careful
In the ba>einru. some half dozen stalwart were
at work netuug down paper and packing and ship
pkg tn h ii -pliuted newspapers.
After looking over the building the reporter and
President returned - the business office. where the
to the scribe facts and figures that completely
knocked in the head the new York papers charges
produced it was arranged in alphabetic order, and
contained the name of every paper, the town where
.rthf In AaNI f UItlAl q .fl n
On examining the list it was found that the charge
that cooperative Hewsparers are all printed in small
of the best and most widely circulated week y
as Br VII e bSpn Joliet kaGkaken Egn
La Sale Lincoln Galesbgrg, Quincy, Decatur Syc4-
in Illinois; kenosha, Manitowoc, Milwaukee, La
Crosse Racine and Lancaster IN Nl-consln; kaia-
kegon and Port Huron in Michigan: Marshaltown,
Burlington Cedar Rarids, kikader, MaInoketa, Wa
Albion, Auburn, Logans port, Crown Point, Elkh art
Valparaiso and Wabash in Indiana.
The aggregate circulation of the Unions list of 4C
newspapers since the LIST of January last. it was
found investigation. has not been less than % t
copies any one week, a 'd has many times exceeded
SO far from this system of advertising being fraud
it is undoubtedly one of the fairest odes of reachng
the public yet devised, for the reason that the adver
tser, when he lays out his money knows exactly the
extent of the circulation his advertisement is going
to receive. No candid disinterested person can dis
pute that it is much fairer than the disreputablt
practices resored to by multtudes of papers of small
circulation, namely: creating the impression that
they have three four times many subscribers as
their books carry and charging advertisers three
four times more than they ought to Pay. With the
solitary exception of THE CHICAGO TINES the Mon
Is the only advertising channel of large circulation
in this city that makes secret OF the number OF
readers an advertising patron is enabled to reach
/ through its columns.
The Newspaper Union is well known to De the larg-
shipper by express in the entire city Of thcago
Its annual shipments through the express companies
far exceed in number Of pounds that of any kind OF
! business in the W est.
The Union asks Chicago advertisers to call at any
time and look through its establishment and make
fair md impartial investigation of the character OF
te papers it prints and its manner OF doing business
Ii has established reputation for business integrity
aud honorable dealing which it cannot afford to for
felt by false representations to the business public
of the Northwest. 1t asks responsible advertiser
fer his patronage until he has satisfied himself that
! what it claims is correct.
With these facts before them, the great public arr
left to Judge which is the greater fraudsn establish
ment like the Chicago Newspaper Union. which con
Ceals nothing that advertising patron has rish
| to know, concern like the New York Tones
which keeps the extent of its circulation secret al
profound the grave and resents i'm rtinsnc
! any inquiries in regard thereto.
For circulars and full Information address
! MILWAUKEE NEWSPAPER UNION,
365 East Water street, MilwaEkee.