The Canton advocate. [volume] (Canton, D.T. [S.D.]) 1877-1897, 1878-04-30
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ADVERTISING 9istD | 5 /!
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Aeertid $40 the Contrary Navith-

There hes recently appearrd IN the columns Of the
systeof printing snd adI.t,s Y
false IN every partc1iar. % farasthe isess In the
%sst The Tx, hst to-
I'D ss on " s r.
apss Xxi
thnt false repE sentaiols are made the
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co-npcrmtivc establishments are set Of swihdlers.
Sso Vs * Sns asys &c g: %
s%ion 70 lie oCa u tS Sesspaper tSon
go, With fai power to sammon .persons and papsrs
make thorough sitting Of the whole matter, and,
truth, the whole truth. and nothing Snt tho truth
The scribe went and saw and now proceeds to inform
The Newspaper Usion was 81 found estabshed ia
Large ~ ye E ;tt2ry y bSipg at No.
Cramer, Aikens Cranier, Milwaukee, was ready and
Willing to paEt all the Information asked for
astonshed ut the extent of the and the
apparently large amount of capital invested in the
handsomely furns he'd, and the paper-stock depart
ment, well stocked with an extensive assortment of
one of the largest and finest in the city Seven Eles
presses we're kept In constant motion, printing the
On ss go
airy composing-roonI, where some twenty ine.look-
ing printers were engaged in manipulating the types.
On the same floor was the editorial room. where an
efficient corps of editors was engaged in the careful
preparation Of after to fill the various sheets.
ut work wetting down paper and packing and ship
ping the hslf:prnted newspapers
President returned to the business Office, where the
Manager. Mr. Charles + Strong, proceeded to reveal
IN the ehars
First list If the pagers printed by the Union was
produced 1t was ngcd in alphabetical order, and
On examining the stit was found that the charge
towns Is utterly untrue The catalogue embraced
some Of the best and NEST widely circulated weekly
towns as Be,ilcir: Dixon, Joliet Kankakee, Elein,
ms Sa HnnGy p%cS Wd syea
'fH n"is ktnosha Mwauke M
Irosss, Racine and Lancaster in wisconsin; Knia.
mazoo. NiIes Pay Paw, C"ldwAter, ManiStc". Mus
yetls and Webster City IN Iowa Lafayette, Lap"rtc.
Valparaiso and Wabash in Indiana
= fhe"ggrega'e circulation Of the Union list Of Il"
found nvestta1ion, bus not been lsss than 22'au
copies any one wtcg, and has many times exceeded
So far from this syste of advertising beng fraad
il is undoubtedly of the rest modes of hing
the public YET devised Ior sthe reason that the aver-
extent of the c.rculat ion his advertisement is tOng
to receive No candid, dsinterested person eau dis
pnte that 1t is much fairer than the disreputable
praCt resorted to by multudes Of papers of small
ci, en- lation, namely: creating the impression That
they have three four times subscri bers
their boo+s carry, and CHARGING advertisers three
Il ur times more than they ought to lay. With the
solitary exception Of THE CHICAGO TINES, the Union
is the only advertising channel of large crcu aton
in this city that makes no secret OF the number OF
readers an advertising patron is enabled to reach
through its columns.
The Newspaper Union is well known TO he the larg-
est shipper By express in the tire ci y Of hcArn.
Is annual shipments through the express companies
far exceed. in number of pounds that of auy kind of
business in the y est.
The Union asks chicago advertisers to call at any
time and look through its establishment and make
fair and Impartial investigation of TIL character of
the papers prints and its manner of doing business.
1t has csab ished reputation for bushes. integrity
and honorable dealing hich it cannot afford to for
felt by false representations to the business public
Of the Northwest. 1t asks responsible advertiser
tor his patronage until he has satisfied himself that
what it claims is correct.
With these facts before them, the great public arc
left to- Judge which is the greater fraudan establish
nent like the Chicago Newspaper Union, which con-
cea's nothing that advertising patron has right
to know, or concern like the New York Timer.
which keeps the extent of its circulation sec ct an
profound the grave and resents an imperinsncc
any inquiries in regard thereto.
For circulars and full information address
MILWAUKEE NEWSPAPER UNION,
36j East Water street, Milwaukee.