Claiborne guardian. [volume] (Homer, La.) 1877-188?, 1878-03-27
Common Sense In Advsrtslne.

We notice in the leading newspa.
pers of late q good deal Of sensible
talk OH the subject of advertising.
Much of 1t is contributed by lead
ing advertisers themselves who
have had large and expensive expo.
renee, and have kept such careful
aud intelligent record of tho van.
Gus kinds of advertising that their
testimony amounts to q practical
demonstration. They have tried
all methods, from the stereoptjoon
and the street car plscard to the big
white painted letters on fences and
the periodical and.bills staNIeA
with advertisements and shoyed
under the doors or into the pockets
of people who never open them.
The testimony Of all these expert.
enced men enforces the conclusion
that, for a genuine, effective adver.
Using medium, which is sure to
bring prompt aud liberal return
for the money invested, there IL
nothing comparable for moment
with the columns of live, interest.
ing newspaper, to which the intelli.
ligent and well.to do people Of y
community look for news and opin.
ions upon current events. We ven.
ture to say that every business man
in Cleveland who has made Q trial
Of the various methods of advertis,
ing under discussion has reached
the same conclusion. The day Of
illustrated placards, almaDacs and
advertisers directOries7 ia past in
this country. Tue business has
been Overd0ne, fortunes been vast.
ed in it, aud the barrennes Of 70.
suits from all such OUTLAWS has pref.
udiced some classes of business
men against the whole subject OF
advertising. This prejudice 10, how.
ever, but limited aud temporary,
. and the tide of intelligent opinion
3 is settling back to first principles
!. that IL, in favor OF fresh, we'll
b written and attractive advertise.
e ments, frequently changed in form
{ and inserted in the leading news.
r papers of the community that the
advertiser desires to reach. Money
, judiciously expended in this way ID
J. never lost, and it often brings a re.
r turn of ten, twenty or fifty fold.
Q The influence and range Of the
t newspapers are broadening and
f deepening day by day. Tie journ
alism of the United States has ri
:. pened and improved in tone aud
:. character more during the past ter
i years than it had done in the pre-
vious fifty. We are a busy people
d and have little time or taste fol
IS long stories. The increased range
and variety of the newspaper il
n trenching upon the domain Of the
$ book publisher, the pulpit, and ths
lecturer. More and more, year BY
G year, the daily aud weekly jonrna
d is furnishing almost the sole read
u ing matter of large proportion 0
e the people. For exactly this rca
n son its value as an advertising me
4. dunn is increasing day by day. w,
say this from no merely selash NC
- tive, but because it is true, and it |
1t TO the interest of business men VIII
ne are preparing to spread their sale
IN to the spring breezes of returning
k. prosperity, that they bear it Il
ia mind. Money spent in advertiser,
le may be wasted or bring golds
fruitage, according to the degree q
" intelligence with which it Is di.
ell pensed. Put it into n good, live
re popular newspaper, which will CA
I ~ your advertisement to the couu
re ing rooms, the breakfast tables, IN
the fresides of the people wh
- have wants to be met, and none
of with which to meet them. This
e, the whole priceless secret OF su'
It. cessful advertising. - Clerslar
La | Leader