The Republican. [volume] (Oakland, Md.) 1877-current, 1878-07-27

1t is patent to every observer that,
Notwithstanding the progress that
has been made by the more liberal
and enterprising men of the pres ent
day, there are still many who,
through various causes, fail to APP
preciate the benefits of advertising.
There are some who, no doubt, con-
slider it 50 much money thrown
away. They think it of no use be-
cause everybody knows them, or be-
cause they think there is but little
money afi0at-"times are too hard "
and "the people are not able to buy"
Now, whilst we respect this class and
give them credit for honesty of pur-
pose, we nevertheless consider them
much mistaken, for it is in hard times
when money is scarce and the means
Of purchasing are most limited, that
advertising really pays the best. The
prudent people Of small means at
such times watch the advertising
columns of their newspaper with
especial interest. They naturally
seek for the place where what little
they have can be LAID out to the best
advantage. Apart from that Weighty
consideration, there is also a common
and almost universal feeling among
the people that the man ,0hO is most
liberal in ddUertiSi12g is most Iikely to
deal literally aUjth his customers.
When money is pently less care is
taken in these particulars, and eX
perience has demonstrated that in
hard times advertising pays the best,
both to the merchant and his coustO-
mer. That some have made money
and become rich in trade without adj
vertising their business IN the news
papers is no argument against the
position we have assumed, though
every business man does advertise in
some way, more especially in ways
that cost nothing. When it comes
to the bottom facts, they all believe
in the benefits of advertising and
carry it out as far as it can be done
without expense, or perhaps only
venturing on the cost of sign-and
why that sign if "they have no faith
in advertising ?"
Again, they display their goods
and wares to the public by spreading
them out on the sidewalk so as to
catch the notice of those who pass
by, The articles that are especially
in season occupy the most prominent
place. Moreover they often adyer
tise the prices, if considered low ;
this may be in rude characters on
scraps of cardboard or waste paper
still it is advertising; and they
show that they believe in it and
realize profit from it. They may
get rich by so advertising, or by
reaping the advantage of the Gus.
TONERS attracted to the place by more
liberal advertisers. We have seen
such business men in our time. Per-
haps the merchants on one or both
sides advertise literally; people come
to the place, and then the thrifty
man who does not advertise festoons
the sidewalk with his goods tc
catch the customers his neighbors
paid to bring! But they generally
find it to be the old song" Come
to in my parlor,' said the spider tC
the fly" Admitting that he may
become rich without the direct use
OF printers ink, what Of his public
duties, and what benefit are such
men, as a general thing, to the world
around them? Eminent writers on
the philosophy Of the human mind
inform US that mere money-getting
and money boarding belongs to The
lowest order Of human intellect. A
man may become rich who cannot
write his own name, and who, out
! sido of the money question, never