The sun. [volume] (New York [N.Y.]) 1833-1916, 1878-07-29
SNAIL WE MR. CHElPER BEER9
An Independent Brcwer Selling mt 81 per
Barrel md Getting "a Front.

'''' """ "''''"s ''"''
MT IL. Is. Nh"atcroit Drews, nj the SOUTH
west corner OF Eighty seventh street and
Fourth avenue, good beer. which he soils for ~
nor bnrrrl md Mt thnt nricc he mnkee n uroft
'rtoso Lro,,.,,. ,,lo ,,.,.r ,i,, ,ho corro, ,cr1
ihVSc orc"vis "no NV '"u' '"'S v"hn"' "iI"'u
to mnkc beer for less than 90 per barrel refuse
TO admit him TO their association because he
iii, -. a. II, a., ha,,o al MI,
se''s pc'oW W.. price '"v' ""'u "N'"' in'N
have omitted his name from the supposedly
official lie, of hro,vcra In this district. INT thcv
-,
cannot do more.
Mr.. Whcatcroft said 10 a reporter for THE
St,S. ct star,ad in ,ho bre,yinp businesa boro
A.. -, ,o-- .'.,''.. -
without any previous knowledge OF the making
Of beer. had becn n commission merchant
-, ,r, -, 49,
"'' uo"'ei III Hi''' "'''IS' i",s "io"'I> ""s
small one, run 10y persons who cared TO mike
only enough beer TO supply the largo saloon
oni .o.,,,,,, ,,,,,,oa,,,, ,,h ~ rh, ,,Ia,o,,,.r
ana garden connected WIN II. Inc placcturncd
out only about fifty barrels a month when
took a for n dnbt I did not voiuntnrilv On into
A., Wv ~, 'Y U''.''' , ~ - ~" ~
'he brewing pusihess hut was pushed INTO H.
YOU sec TO snve myself. or course. as q
Thoroughly, ,r,c,i,,l A,,eric,r ,ror,,,lv
,,,,, ' ~,
femiliarizod myself as lar as possible. with tho
details of nv now interest I leorned exactly
| Win, n would cos, ma ,o r,olo ,,ood honr
Mnu' ~ "o,'u COS, no ~ '''aNc t'ou u'er;
wasteful. dcmoraizing. and unbusnesslike
practice found maintained by the largo brew
ors ,h,, q, s,,onIi,e, ,h,.,,,,,h ,hoir o'i,,,ors
|
In the saloons OF their customers, very
largo percentage on the sums mid them for
-. M. -, 80, -. 60. 49,, -, A., A.,
80. ny "',' W w. orc 'o"iu "'o
| habit OF squnndering cons icrablc amounts in
getting customers. In these ways they threw
| away about 81 on every barrel oil Deer they sold
| ] saw Tint. starting in rs was. TO build up n
brewery that had been allowed to run down, be-
| ing an American and with no little prejudice
| against mo on that account. must spend a for
tune 20 get up trade on the established Ger
| man system. Accordingly decided to eschew
! the system 81 squanderng money and give my
customers the benefit Of my economy. In other
! ing Il Of that amount I sold beer for 81 and
! wasted none. So | said 10 customers | will
| sell YOU a. good a beer ms any made in New York
| for ~ per barrel; hut you und, retand there il
| To be- no treating 10y the collector no drawback
from wha, Justly belongs TO M to make him. or
| ali nv collections myself treating no customer
| nor accepting any treats from Them: dealing
| "r cotton or nails Tint WNeI ia" rui" ami
| when the growth OF my business required The
! ompIov mont 81 n collector he followed i'm tho
! groove had made. SO that now my expenditure
! Tor collecting docs not amount To over eos n
| wsck f,r his wages ma spenIinr money nIt,-
| Srnpt no doul,tiui customers | would Iir
smisontil rn},rnucs ne ae "' uu hH e'o we
| "a. nnv cash FOR IL un,n d.ltvnry C'nso
o,i.n,fv I Inv" losi very liti. hy b,d ,l.hts mnI
tnvs lost :, "a customers .y,ett s,,ci, no III ",
| ,.,l,,d H., en-, m f,r GOOD r.,,snns Tb.n a,,ofr
bought Tor cash always. permitted no long
rr,,liis ana on Mi thr .,i,n,,t,,,,.s =,
frnn, tI"r,,6 mmchnninai tri,Trn, n,i,
me- L. max. St small expcIs all th imnro,n
m"n,Si d,sr,I IN Sp , c }r handns
| bnvn mi an" nni"nt rool.r ,ybi.b 90 t2s,'
mi | wnfteI another of IN" sane 49,
"i,r, iy i,u,,b, NO ,,steriais hir,J " M a.
mo ir,,rL mn inr NV stnrrvision ma ,rn,r ,i,ns
tb,t suitiind"iasing carn moi H. inf r','p
,Ii",I ~ s, % . ,,r 1 ~" ,n .'y a'su, -
roolnr whirh cost me oniv sg2 So : nlsn Win
,,,,,,..r'',s ,.h,r line TC. t,,t ti,'. ,b'.,
ncn,,y ~ moi ths best Or ,b. Ir ,, s ,,,
| and hay" had To employ no little inc ,nuiiy In
smi, q, a. H. r,,rnn,..n, ~ M H..
ineraasine trade | fonni that naintsinine hy
.a, ~ ,r.a,,,,orti,ias ~ ie H. , ,
AZURE rea,1 red In The frrmentine room WA. nm
"xnaedin.v COSTLY in ronveni"nt nj in, ,ff.,,si
nan 4" rigrr1 m mass 81 inp re ,,aiyri
Sheet iron tnHing almost eovefinS ihat rom
through which. by means of a Steam Ian /
| drive n constant c1rrcnt ~ fre.fina, mr. from
large leo chamber on the door above Tho re-.
ms IAN /" desired nj h fraction of The ." eos, "
the Old way believe that / am rcnii2ng more
profit on my beer at q per barrel than somc q
| mine were a large concern ike theirs could
by my system OF judicious economy and intciii-
| make even more in proportion You under
stand that the cost OF handling materials and
| for one hundred barrels than for ten. and the
Increased cost Of delivery and collections i
barrels per month. Last month made $50 bar
| rels. and this month | shall turn out POO. And
! have done il with lust the same force | had
| last year. | could do three times rs much with
| the same hands.
| Instead Of hiring n high priced chemical
| expert. for SO 900 or a 900 year, for foreman
| employ a plain. honest practical brewer nj
| 900 a week. He knows nothing about suhstl-
| tutes and drugs. but he does know how to make
good beer from malt and hops and that f. all
| require him TO know. Brewing Is AN exceed
| ingly simple process-as simple as churning or
| making cider-it you want to do II honestly:
| and see no use in the men whom some brew
| ers employ. Chemists come 10 me. Offering me
| recipes for substitutes and chemicals to arrest
| fermentation. and correct sour beer. and fine"
| II, and give II head; but do not want them.
use Tor my beer. 10 tho barrel. two and
| three-eighth bushels OF malt, pound and
| half OF hops and one pound Of grape sugar. In
that small proportion ! am satisfied the grape
! sugar does no harm. were 10 consult my own
| preferences ana taste, should not use even
| that; but my customers like the beer a little
swecter than II would be We're that Ingredient
ley out, and nave 70 please them. Don't i'm
agne that. because frankly admit what l use
! OF tlat hht,,rLhl' am ti tAorploh 10 me gen
| ernl RUE. Know OF Dig brewers mere VINO IN
| ulghhnuy, u'ny using H. anu even profess
| nnhrdly 20 KNOW Miint II U.s. VINO use rom 2ou TO
| t,v BOXES VI !. WngrI J. use "h,y iour To SIX.
| butil my man anu mons are 81 me very best
qualty' anu whHt1Nct o'hors may rialm To- u.s.
enploy as mum 20 the p rs any ot thrm.
H, iior,' ,ntIl Il.'- uu, oiV tllhg IN very Eeh-
'f"i u99r aui9hf uIcM'is ~ CIV an hpp'arahce
4" p"lS 10 w ",''i u" nut U.s. ~ hll-lhht Is.
su'"7', ~ n hYN ~ s"Ntl ~ Slhp' sugar