St. Landry democrat. (Opelousas, La.) 1878-1894, 1878-06-22
Geo. =. R0Wcll d Co.'S Newapaper Adypr.
G:sinE Bureau N. W York.

| ment intended to facilitate the cOnvenie]
q and systematic placing of advert ements
newspapers. us conducted upon the pri
clples which we conceive to be the right on
f for securing the best results to the advertise
: the publisher, and ourselves.
We undertake to represent America
= newspapers, not only the newspapers of til
city of New York and Of all other America
cities, religious, agricultural and other elias
newspapers, but also the small country lou
nais. We receive regularly and keep on fl
the newspapers of every description through
out the land, whether issued daily, weekly
or monthly.
CoNEINED STRICTLY TO NEWSPAPER AL
ppERIl slNG AND TO AMERICAN NEWS
We confine our transactions to newspapers
and do not accept or undertake the manage
ment of other classes of advertising, such a
books, sign boards, posters, or Job printing
1t is our hope that by adhering to on
branch OF advertising We may make our
| selves masters of it.
We also restrict our dealings to news
papers published within the geographical
limits of the United States and Dominion o
Canada.
THE SYSTEM OF AKRAMGEMENT For NEWS
PAPER FILES.
We have system of filing newspapers by
an arrangement OF shelving and partitions
| separate space being accorded 10 each
and labeled with the printed name of the
paper it is intended to accommodate. by
| means of which arrangement stranger can
| find any paper he wishes to examine with
something like the readiness with which he
would word in dictionary, name in q
| directory, or book in library catalogue.
I EcpTE.s DISMISS TO RENDER TO THE AD-
We undertake to maintain an established
credit with every newspaper, and to have at
hand a schedule of the charges adopted by
the publisher of each for advertising space
IN its columns; to be able to quote those
rates 70 an advertiser who wishes to insert
an advertisement in one or several, and to
procure the prompt insertion of the adver-
tlsement without any extra charge for the
service rendered, which service consists of
quoting the price, printing or writing as
many duplicates of the advertisement as
may be required to furnish one to each
paper to be used, forwarding the copy for
insertion at our own expense for postage or
messenger service, examining the papers to
see that the advertisement appears when and
In manner that it ought to- checking each
subsequent issue OF the advertisementin each
paper in book kept for that purpose, at all
times subject to the inspection of the adver.
User, and marking plainly in each paper the
advertisement as IL appears, SO when the ad-
vertlser comes Tor sends) for the purpose of
having the files examined Ito see that the
service tor which his money pays has been
actually rendered), the eye may light
promptly upon his announcement without
the labor of searching whole paper or page.
Ii errors or omissions occur, it is our duty
to notify publishers, at our own expense for |
j
that the publisher of the paper actually does
the specified service for which the advertiser |
THE AMOUNT OF MONEY TO Bic EXPENDED. |
Persons who have had little experience as
advertisers often have pretty clear under
standing of what they would like to do, but !
ire entirely ignorant of the probable cost
We have made out for such person plan |
If advertising calling for an investment of |
5000, and on submitting it for approval
ound our customer dismayed at the magni>
ude of the expense, he not having contem.
plated an expenditure exceeding 5000 or
800. In such a case labor would have been
aVed, if at the commencement of the nego-
lation the question had been asked Chow
ouch money are you prepared to devote to
his advertising?"
He CONFIDENCE OF OUR PATRONS A MAT
TER OF PRIME IMPORTANCE
1t is matter of prime importance to us,
or the purpose of maintaining our influence
nth publishers, that it shall come to be IN
erstood among them that our statements
bout the advertising to be done, or not to
g done, are to be relied upon: and to this
nd our dealing with our advertising patrons
lust be upon a basis of mutual confidence
I'd respect. !,
UR CUSTOMERS ENTITLED TO OUR BEST
SERVICES.
Whenever we are doing The advertising
" any Individual or firm, we consider them
ntltled to our best services. If they suggest
sing paper which we know to be not the
est for the purpose, we say SO and give the -,
'asons. We often expend a good deal of r
me for very small advertisers, much more
ian the profits on their patronage would
arrant; bat as they entrust to us what they
ave to disburse. and influence in our direc-
on the patronage of their friends and &C.
we are content.
OUR PROMISE.
We promise those advertisers who entrust
cir advertising patronage to our manage
ent that We will not allow them to be
larged in any instance any more than the
lblishers' schedule rates; that we will pro-
ire for them the acceptance of any advan.
geous offer made to them definitely by anv -
publisher, advertising agent, or
nvasser of responsibility. Although we
e unwilling to % work without a profit.
d never offer to do so, yet in conformity
til the promise made above, we sometimes
I'd it advisable. Competitors, anxious to
In hearing and secure attention, occa>
'naliy make offers which it would advance
e true interests of our customers to accent,
such cases we hold ourselves bound to
cure the bargain offered.
tract from the NeaC York Times, June IA.
1875,
Ten years ago Messrs. George z. Rowell G.
:. established their advertising agency in
w York city. Five years ago they ab-
bed the business conducted BY Mr.. John
'oper, who was the first to 20 into this kind
Now they have the satisfaction
controlling the most extensive and COM
tie advertising connection which has ever
en- secured, and one which would be hardly
ssible in any other country but this. They
We succeeded in working down a coms
K business into SO thoroughly system
c method that no change in the news.
Der system of America can escape notice,
lie the widest information upon all topics
eresting to advertisers is placed readily at
disposal of the public.
CHEAT age carries with it certain
probability, whether it attaches to a per-
or thing. This is seen particularly in the
e of Johnson's Anodyne Liniment, which
he most marvellous internal and external
ledy ever discovered. 1t ought to be kept
avery house.
farmers and others continue to buy dust
ashes put up in big packs and sold for
ldition Powders, it won't be our fault.
have exposed the swindle time and again.
ridan's Powders are the only kind we
wv of worth carrying home.