River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1878-04-11
Advertising thalD0es Pay
Assertions to the Contrary Not
withstanding.

There has recently appesred in the columns of the
New York Times series of articles attacking the CO.
operative system of newspaper printing and adverts
ing which, after careful investigation, IS founu TO
false In every particular far as the business in the
West is concerned. The Times man charges that the
co operative ~spapers are printed in small and IN
that only of local characters Lists are pa
by the managers Of the oooperative houses oy IN
false representations are made regardlng tne circus
on OF sas tbat the Of these
rative establishments set OF sw1nders with whom
WITH view Of ascertaining the truth falsity Of
these charges or was sem on sens 81 nion
toe leading house engaged in this industry In Chicaso
making thorough sitting of the whole matter and
without setting own aught IN malice, report the
truth the whole truth, and nothing ut the truth
he scribe went and saw and now proceeds to inform
the reader of the result of his mi sion;
largefve story 7eat-front building Nos I77, i79
and 1871 Fifth avenue, Mr. John + Crsmer tae Presl
AIkens & Cransr milwaukee, ready and willing TO
impart information asked for touching the bns-
ness The reporter was somewhat astonisheu at thu
of the establishment and the app renty Iarxe
first floor was the countn groom. handsomely fur,
nished and the pap4r-stock department ven stocked
with an extensive assortment OF fine papers On the
second door ptessroom one OF the largest ana
finest in the city seven Hoe presses we're kept In 20
20 ont TO ali psrts of the Northwest On the thd
door larse light and airy IN whefe
ma nipulating the types On the same floor was the
edtoria room where efficient corps of editors was
gagged the careful preparation OF news mat er 70
fill the various sheets In the bas ment some nan
dozen staIwart men at work wetting down taper
ana packing and shipping the haifprintsd newspapers
After loo ing over TIE building tn ph ,ba
Manager, Mr.. Charles Strong, proceededt reveal 70
| knocked in the head the New ork papers cha ges.
First list the papers printed by tue Union was
produced 1t arranged in alphabetical ORD r, ana
Contained the name of every paper; the town where
printed and the day Of publication ~ esch h.roe
that cooperative nses apers are an prln "a IN %
i of he hest widely
papers the Northw st. representing such towns as
/ Lincoln 1iaIeshurg Quincy Dehatur, sycamore Tns-
cola Nation. wankegan, and Woodstock in lllinoi
aud Lancaster 10 Wisconsin; Kalam zoo, : lies Paw
Paw. Coldwater. Mauistee Mn-kegoa ana Port = ron
Eikader' Msquoketa, wsyerly and Webster CITY IN
Iowa; Lafayette, Laporte, Albion Anonrn LoEans
port Crown Point. Elkhart, Valparaiso and wabash
| in Indiana. - .-,, ~. r .,f
investg alton has not been less than zzov p .
an S oae week. ana mas many 'ii''' 'A''9
n from this systs of advertising being fraud
the public yet devised for tue reason that the adver
a,tat 81 the crcu alton his advertise is going 70
receive o cand d. disinterested person can dispute
rnas !. "A ~ Nv ma ttudes papers Of small crcuIa
ton namely creating the impression that they haze
three or four times subscribers as their books
carry, and cha ging advertisers three or ioar Ie'
they ought e pay Wsh ne y the
advertising chan Ell of large eircuAt on IN mus c,.
that makes secret OF the numDsf Vi feausrs =,
adverting patro Is enabled TO reach through us COZ
/ umns. -.
The Newspaper Union lie well known Y be the larges
shipper By express in the .n'ire city OF chicago ~
annusl shipments through the expe ss compani-s "a
exc-ed in lumber Of pounds that Of kind OF bust
| ness In he West. .
The Union asks Chicago advertisers to call at apl
time an look through It's establishment and ma
fair and impartial examination Of the character u ts
paper il prints. and It's manner OF doing Duslbess
estabishe areputat on for business inte9riy an
honorable dealiag which II cannot AFFORD TO foTfei
by fle representations the business p9b &c OF Tn
| Northwest IT asks responsible adyerd er Tor az
/ PATRONAGE until he hal satisfied himself mat what
Claims Is correct. 80.
| = I'm these facts before them the great public Ar
left Judge which In the greater frsudan estabisn
ment Ike the Chicago Newspaper Union, which COZ
calls nothing which advertising patron has rgh
10 know or . concern IKE the New YORK Times, wnlc
the extent of is circulation secret as proIoun
as the grave and resents impert.nenes any IN
quiris. in regard thereto.