The Worthington advance. [volume] (Worthington, Minn.) 1874-1908, 1878-04-11
Advertising thatDoes Pay
Assertions to the Contrary Not
withsta ndins.

There has recently Appeared in the columns of the
New York Times series OF articles attacking the
ing which, after careful is found to be
in s. M the sls the
co operative Newspapers are printed in small and In
that only of local character the lists padded
out by the managers OF the cooperative houses by tn
Of that never had an ten
ton of these SITS OF papers; and na y mot in words
rati1e estabshments are set Of swndlers With whom
advertisers should have no dealings.
these charges a reporter was sent tour of invest
CATION to the Office Of the Chicago Newspaper Union
With i fu power to Summon persons and
making thorough sitting Of the whole matter and
truth the whole truth. and nothins ut me truth:
s to
The Newspaper Union was tonnd established in z
md IS! fifth avenae. Mr. john of:msr the fros
dent Of the company anu also Of tho firm Of tanner
impart al i. Information asked for touching the bust
ness. The reporter was somewhat astonisheu at tn:
amount fe IN the On
first floor was the countinsroonl. handsomely fur
d
ssas ss moti H prnti that
60 out to ali part; Of the Northwest On tho thid
floor LARGE light and airy compo ing-room where
nanipulatlng the types. % the same floor vas the
engaged The careful proposition Of news matter to
fill the IN she 1rs snt s%n hail.
and packing and shipping the newspapers
President returned to the business Office where the
Manaser Mr. Charles E stroug proceededt reveal to
knocked IN the head the New ierk papers changes
Tp list o. the rrnted by tue Union
and aay ss Sc:
that cooperative n-Ws apers all printed in small
of the hest and most widely circu ted ly
papers in the North-w ST. representing such towns
aSS so ls
cola Matteon Waukexan; and Woodstock, in Illinois
h Pas
Paw Coldwater. Manistee, Mu keson, and Port Huron
E and %sbss4 p
Iowa Lafayette. 1.9porte, Albion Auburn, Logans-
port Crown Point. Elkhart. Valparaiso and Wabash.
The aggregate circulation of the Unions list of 4to
on investie alton has not been es than 25ooi pies
any Que week, and has many times esceea.d $4,000
So far from this systam of advertising being fraud
it is undoubtedly one Of the fairest modes of
the public yet devised for the that the adver-
tiser when he lays out his money knows exactly the
is much fairer the dsreputable practices
namely creatns the that they Sa
three or four times as NAM as their books
ton Of THE CHICAGO TIMES, tho Union is the onfy
advertising channel Of large circuat in this city
advertising patron ia enabled to reach through its col
umns.
The Newsyarer Union is we'll known to be the largest
shipper by express In the entire city Of Chicago Its
annus! shipments through the companies fal
exceed in number Of pounds that Of any kind of bust
| nees In he West.
The Unoa asks Chicago advertisers to call 1t Al,
time an look through Its establishment and ma !
fair and impartial examination the character Ut the
paper prints, and ITS manner Of doing business Il
hos established reputation for business integrity and
honorable dealing which 1t cannot afford to forfeit
representations to the business pub of the
Northwest. 1t asks responsible ADVERT or Tor hi,
PATRONAGE until no hal satisfied himself that what i
claims Is correct, "
left judge which IS the greater fraud-an establish
ment hk, the Chicago Newspaper Union, which Cot
to hno% or oones1n IKE the New york Times vhict
as the grave, and resents mpert:nencs any in
quirie, in regard thereto. 49, "