Daily globe. [volume] (St. Paul, Minn.) 1878-1884, 1878-07-15

vas not launched without full realization of
the undertaking. 1t is always large under
taking to attempt to establish good daily
paper, and there are always those who are
ready to carp at and unfayorably critscise
new enterprise of this nature. How well
the GLOBE has, by its daily issues, met such
how nearly it has filled or sur
passed the popular expectation, is
not for us to say. It ia suf-
fcient for us to know, that, viewed by the
business test, the success of the GLOBE has
been wonderful-far exceeding our most
sanguine expectations. We believe it can be
said with entire truth, that no new daily
paper ever met with a moro cordial rece1.-
ton or had less reason to complain of it's
popular support than has the GLOBE.
And still we count the record of the first
six months as accomplishing very
little, compared with what still re-
mains for the future. The GLOBE has made
many innovations in Minnesota Journal
ism, not the least of which is the publication
of paper every day in the year, thereby
giving the public all the news while it is
fresh and never, for single day, leaving;
the people in the dark as to the record of
the worlds doings.
Another innovation is the presentation of
all the news of the world in condensed
form, eschewing tedious and lengthy plati-
tudes and rubbish. which to
some may look like enterprise, but
| which in reality are simply tedious
bore to the great mass Of readers. DIR. Hol-
land in scrs6ner for July gives the follow
| ing description of the kind Of newspaper
| which the GLOBE essays to be:
Who will give newspaper that will print only
that which is worth readng-only that which people
will it all to it's compactest form
! The late Samuel Bowles, of Springfield, probably
came nearest to doing exactly this thing of all who
have undertaken it. This at least was what he def
intely tried to doto "boi down. everything. He was
often known to apologize for long alticle on the
ground thathe had no time to wiite short one The
| thing he accomplished was unexampled that his
paper was regarded as model, and it achieved a
national reputation, though published in little city
of only &C, 600 people If his successors stand by this
idea, they will make thec newspaper much of
success as he did. One page of small paper il
enough to furnish record of any days news-o
everything that is desirable to see remember.
This is the kind of paper which the GLOBE
is supplying style which is entirely new
in the West, and has but few imitators in tn.
entire country, And after all, the reading
matter in each issue of the GLOBE woult
make small volume.
Each issue of the GLOBE from the date O
its inception has averaged sepentyJ8oe fsdye
of an ordinary book. This does not includ
the Sunday issue, which, being doubl
sheet, far exceeds that amount All of thi
is supplied at less than three cents per copy
and with our reduction in price it is but
trihe over two cents, while similar amour
of reading matter in book form readily com
mands from fifteen to twenty-five cents. B
the use of small type, emitting huge dis
plays and making compact form, wher
every inch of space counts, the GLOBE abso
lutely furnishes as much reading as sheet
nearly double its size, and presents it in
more attractive form.
The topographic style of the paper, bein
new in this region, has led many to sur
paper. This is mistake. The GLOBE wa
not built to be enlarged. An occasional sur
plement or double sheet to relieve tempo
, rary pressure, is all the 'spreading' dt
signed. We are not of those who measure
newspaper by the number of square inche
of white paper upon which it may be print
ed, but upon the quality of matter which til
square inches contain. Size does not max
the newspaper any more than clothes max
the man. The Boston Herald has tt
largest circulation of any daily papt
in New England. The Philadelphia Tim
! has the largest circulation OF any nelospape
the Ledger being mere advertising shee
in Pennsylvania. The New York Sun has
t circulation larger than any daily newspap'
in the United States. All of these pape
are of the size of the DAILY GLOBE. II
Sun has for its competitors the great eigh
: page papers of New York, but it has grea
: Ell circulation than the Tinars, Tribune an
;, World combined, and exceeds the circulate
' of the Herald by forty thousand copies p
cay. Thousands upon thousands who dis
gree with it politically read it daily, becaus
s it furnishes tie news in compact an
b attractive form.
S The GLOBE understands that it is wol
0 OF education for the public to appreciate thi
t but the record of the first six months of it
D existence shows huge strides in that educ
ton. The larger sheets, with their Chez
patent medicine and absolutely dead ':fll ul
advertising, may cover larger sheet
white paper, but that gives them no valu
The GLOBE has no dead space. Every liz
counts Our advertising is neaos of itsel
anu hence worth five times the amount I
. the advertiser which it would be
concealed in columns of 'sfill-up'' rubbis
o The GLOBE has inaugurated the system
n having the business man advertise when
!. has something to communicate to the publ
q and not to compel him to take space, viii,
n is practically dead to him nine months
v the year, in order to have low rate, viii
! in reality he is paying an excessive rate
the three months, when the advertiseme
may be of advantage to him. This is an i
: novation which will grow in popularity
it is more thoroughly understood.
) Instead of enlarging, the GLOBE propos
IS to share its prosperity with the public by r
IS ducing its subscription price and thus i
creasing the field of work. With this end
view we announce that on and after this da