The home journal. (Winchester, Tenn.) 1858-188?, 1878-04-18
Chicago Times, March 10, 1917.
Advertising That Docs Pay,
Assertions to the Contrary Not
withstandiDg.
Chicago Times, March 10, 1871.

There has recently appeared IN tho columns OF ihc
New York Times seIics Of articles attacking, ""
yertising, which after careful investigation IL found
70 30 fsISS IN every part,Snl4r H. sS 4 Tar 9" m anI e sharsss
small md insignificant towns, have 20 eliougn,ion,
TO speak Of aud that only of local character innt
operative houses by the addition Of papers that never
had an existence that false Representations, nre
made regarding tho circulation Of these lists o. pa
pcrs aud, finally mot In words, but ~ plain ternsl'
that the ma lagGts Of these co, Operative esthuilsn,
incnts are u set Of swindlcrs, with whom advertisers
Win a view OF asccrtMnlng tho truth or falsity Of
these charges n reporter was sent ona tour OF invest.
Union, the leading house engaged In this industry
In Chicago, with full power 10 summon persons ana
p%apers make u thorough, s,iting Of the whole mat
Tor, and, without setting down aught IN malice, re-
port - the truth, the whole truth ana nothing Dnt
he truth The scribe went and saw, and now pro
| coed, To inform tho reader ofthe result OF his mission;
Tho Newspaper Union was found established In y
large Ry%e.story ,7j-tect front building AT Nos, w. Nv
and ~ Fiith avenue. VI r.john + ora,ner W. rpss'
Aikens \ uramer, Milwaukee, was ready and Wiling
TO impart Al the information asked Tor tonchihg ,he
| business, The reporter was somewhat abt0nihheu ~
the extent OF the eBtab ,ishment, and the apparently
large amount of capital invested in the business ON
| the first floor was the c0nnting'ro0m Handsomely
furnished, End the paper stock department, well
stocked with anoxtensiye assortment OF hne papets.,
On the second floor Was the press room, one Oh tne
largest and finest In the city. Seven Hoe presses were
kept In constant motion, printing the multitndlnons
papers that 40 out to all parts OF the Northwest
ON the third floor was q large, light and airy com
posing room, where some twenty fine looking print.
ers were engaged In manipulating the types, on
the same floor was the edit'rlal : Dom. where ~
eli cient corps OF editors was engaged In the oaIelui
preparation otnews matter to MI the various sheets.
In the basementsome half-dozcn stalwart men were
at work wettinR down paper ana packing anu snip
ping the h.lf-printed newspapers.
After looking over the building the reporter ana
PRESIDENT returned to ths Grs,ness o oI,cS, T tn reveal ,mg
to tho scribe some facts and figures that completely
knocked in the head the New York papers CHARGES,
produced. 1t was arranged IN alphabetical order,
and contained the name of every paper, the town
where printed aud the day of publication Of each,
On examin ng the list It was found that the charge
that co operative newspapers are all printed ~ small
towns is ut 'erly untrue. The catalogue embraced
newspapers In the North est, representing such
towns as Delyiderc, Dixon, Joliet, Kankk9see, nj
gin. La Sale, Lincoln, Galesburg, Quincy, DECATUR,
Sycamore, Tuscola. Msttoon, " aukegan and Wood
stock, in Illiuois; Kenosh', Manitowoc,M Milwaukee,
Ia Crosse, Racine and LancasteT, IN Wisconsin
MuskeRon, and Port Huron. In Michigan Marshall'
town, Rnrlinetoni Cedar Rapids, Elkader: Magno'
Lnporte, Albion, Auburn, Loeansport. CrownPolnt,
Elkhart, Valparaiso and " abash, in Indiana, u.
newspapers since the ist of January last, it was found
on investigation, has not not been less than 22biow
copies any one, week, ana has many times exceeded
So far from this system of advertising being q
fraud, tits uud0uhte lily one Of the faircst modes OF
TehCnlng lnt pNOllC Stt ueNf'u, ll lHp i'"N''
that the advertiser, when he lays out his money,
knows exactly the extent of the circulation his ed'
v%crtisement IL going to receive. No candid, disin'
tercsted person can dispute that IL Is much f'ircf
than the disreputable practices res rted to by mu!'
titudes of pa pers of small circulation. namely ere
ating the Impression that they have three or -four
times az many subscribers as their book carry, AMI
charging advertisers three or four times more than
they Ought to pay. With the solitary exception OF
| the CuiCAG0 TINES, the Union IL the Onll adyertis
ing channel of large circulation In this city thai
tising patrcn IL enabled to reach through its col
umns.
The Newspaper Union is well known to be the larg.
est shipper by express In the entire city OF Chicago.
Its annual shipments thrOught the OK press companies
far exceed In number of pounds that of any kind Of
business in the West.
The Union asks Chicago advertisers to call at any
time and look through its establishment and make Il
fair and impartial investigation Of the character o.
ness. Ii has established n reputation for business
integrity aud honorable dealing which it cannot
afford to forfeit by false representation to the busi'
ness public of he NOrth.N est. tasks no RESPONSE
bile advertiser for his patronage until he has rats
fed himself that what ii claims Is correct.
With these facts before them, the great public are
left to Judge which Ia the greater framd-an estab.
lishment like the Chicago Newspaper Union, which
conceal, nothing that an advertising patron has q
right to know, or n concern like the New YOrk
Times, which Keeps the extent of its circulation u
impcrtinence any inquiries in regard thereto,
For circulars AMI full information address
CHICAGO NEWSPAPER UNION
ISL Fifth avenue, chicago, Ill.