The Osceola times., 1878-06-08
~ si"s s.ssse NV Ss:E.

Our Newspaper Advertising Buresu, No.
10 Spruce street, New York, Is an establish,
ment intended to facilitate the convenient
and systematic placing Of advertisements in
newspapers. IL is conducted upon the prib-
ciples which we conceive TO be the right ones
for securing the best results 70 the advertiser,
the publisher, aud ourselves.
We undertake TO represent American
newspapers, not only the newspapers of the
city OF New York and OF all other American
cities, religious, agricultural aud other class
newspapers, but also the small country jour.
nsls. We receive regularly and keep on hle
the newspapers Of every description through.
out the land, whether issued daily, weekly,
or monthly.
cqNrlNEp srkiCTLY TO NEWSPAPER Al
HERrIsiNG AND 10 AMERICAN sE"s-
We oonhne our transactions 10 newspapers,
and do not accept or undertake the ms mage.
ment Of other classes OF advertising, such as
books, sign boards, posters, or job printing.
II is our hope that by sdherng to one
branch of advertising we may make our
selves masters IT IT,.
We also restrict our dealings 10 news
papers Published within the geographical
limits Of the United States and Dominion o!
Canada.
PAPfR fIIfs.
We have system of filing newspapers by
On arrangement Of shelving and partitions
separate space peing accorded 10 each
and labeled with the printed usme of the
paper II is intended TO accommodate, by
means Of which arrangement a stranger can
tnd any paper he wishes to examine with
something like the readiness with which he
would word in dictionary, name ia q
| directory, or book in library catslogue,
rHE sATuRr or TIE SERVICE wbICB IT
vERTisTE.
We undertake to maintain An established d
credit with every newspaper, and 20 have si
hand schedule OF the charges adopted by
the publisher of each Tor advertising space
in its columns: to be able TO quote those
rates 10 an advertiser who wishes " insert
an advertiser ent in one or several, and "a
procure the prompt insertion OF the sdver-
tisement without any extra charge for the
service rendered, which service consists OF
quoting the price, printing or writing AZ
/ many duplicates Of the advertisement a:
may be required 10 furnish one 20 each
! paper to be used, forwarding the copy fol
insertion at our own expense for postage OF
messenger service, examining the papers to
| see that the adve rtissment appears when and
IN manner that II ought TO, checking each
subsequent issue OF the advertisement in each
paper in book kept for that purpose, at al
| times subject to the inspection Of the adver
tiser, and marking plainly in each paper the
advertisement as it appears, so when the ad
vertiser comes or sends for the purpose Of
\ having the files examined TO see that the
service tor which his money pays has beer
actually rendered., the eye may light
| promptly upon his announcement, without
| the labor OF otsearching a whole paper or page
II errors or omissions occur, 1t is our duty
to notify publishers at our own expense FOL
| labor, postage or messenger, and 10 see TO il
that the publisher OF the paper actually does
| the specified service for which the advertiser
contracted.
rHE AMOUNT or MONEY 10 Bk EXPESDED
Persons who have had little experience as
| advertisers often have a pretty clear under
standing of what they would like to do, bu
are entirely ignorant Of the probable cost.
We have made out for such person Dlar
| OF advertising calling for an investment o.
| 5000, and on submitting Ii for approva
! found oar customer dismayed st the magni'
tude Of the expense, he not having contem
| plated an expenditure exceeding 500 OF
$500. In such a case labor would have beer
| saved, IL at the commencement OF the nego'
tlstion the question had been asked "Hov
much money are you prepared 10 devote {,
this advertising"
TIE O0srIDEsSE0r Oug PAIRohss MAT
TER or PRIME IMPORTANCE.
| II ls q matter Of prime importance TO US
| for the purpose of maintaining our influence
with publishers, that il shall come to be un
| derstood among them that our statement
| about the advertising TO he done, or not q
| be done, are 10 be relied upon: aud 20 thu
| end our dealing With our advertising petron
must be upon n basis Of mutual conhdenc.
ard respect.
oCE CUSTOMERS ENTlILfp To ORR pks'
sEENlCE..
Whenever we are doing IN. advertising
for any individual or firm, we consider then
! entitled to our best services. II they sagges
using paper which We know 10 be not tb'
best fer the purpose, We say so and give th'
reasons. We often expend y good deal o
time for vsry small advertisers, much NOR
than the profits ON their patronage woulC
warrant; bat a. they entrust n ne what the!
have TO disbursc. aud influence in our dirsc
tion the patronage Of their friends and sc
qusintsnres, We are content.
VUE PROMIsE.
We promise those advertisers who eatrus
their advertising patronage to our manage
ment that we will not allow them TO b'
! charged In any instance any more than iht
publishers schedule rates that we will pro
cure for them the acceptance OF any adyap
| tageous offer made TO them definitely by AM
newspaper publisher, advertising agent, O
csnvasser OF responsibility. Although v,
ale unvilling 10 do work without a profit
and never offer TO do so, yet In ooniormt q
with the promise made above, We sometime
find 1t advisable. Competitors, anxious {,
| gain hearing and secure attention, occs
sionallv make offers which II would sdvanc,
the true interests Of our customers to accep,
In such cases we hold ourselves bound I,
secure the bargain offered,
| Errad from ne Ne,. lori 7ia,,4, Jtia, IL
1875.
Ten years ago Messrs. George r. Eowell 4
| Co. established their advertising agency ii
New York city. Five years ago they ab
sorbed the business conducted BY Mr.. Johr
! Hooper, who uss the first to 20 into this kline
ofenterprise. Now they have the satisfaction
Of controlling the most extensive and com
| plete advertising connection which has eve
| been secured. and one which would be hardl-
! possible in any other country but this. Thel
| have succeeded in working down a com
pls1 business into SO thoroughly a system.
atc method that no change in the news
| paper system OF America can escape notice
| while the widest information upon all topic
| interesting 20 Advertisers is placed readily =
the disposal OF the public.
| GBEAT age carries with it certain
! resyeotsbility. whether il attaches to per
son or thing. This is seen particularly In th'