The Forest Republican. [volume] (Tionesta, Pa.) 1869-1952, 1878-06-05
Geo. r. ROwell IL Co.'s Newspaper Adver
tisinK Bureau, New York.

Geo. p. ROwell IL Co.'s Newspaper Adver-
tisinK Bureau, New York.
THE OBJECT OF OUR ESTABLISHMENT.
Our Newspaper Advertising Bureau, No. 10
Spruce street, New York, is an establishment
intended to facilitate the convenient and sys-
tematic placing Of advertisements in news
papers. 1t is conducted upon the principles
which we conceive to be the right ones for
securing the best results to the advertiser, the
pu blisher, and ourselves.
We undertake to represent American news
papers, not only the newspapers OF the city OF
New York and OF all other American cities, re-
ligious, agricultural and other class news
papers, but also the small country journals.
We receive regularly and keep on file the news
papers Of every description throughout the
land, whether issued daily, weekly, or monthly.
CONFINED STRICTLY TO NEWSPAPER ADVERTISING
AND TO AMERICAN NEwsPAPERs.
We confine our transactions to newspapers,
aud do not accept or undertake the manage
ment of other classes OF advertising, such as
books, sign boards, posters, or job printing.
1t is our hope that by adhering to one branch
of advertising we may make ourselves masters
of it.
We also restrict our dealings to newspapers
published within the geographical limits of the
United States and Dominion of Canada.
THE SYSTEM OF ARRANGEMENT FOR NEWSPAPER
FILES.
We have a system of filing newspapers by an
arrangement of shelving and partitions sepa-
rate space being accorded to each, and labled
with the printed name Of the pap,r it is in
tended to accommodate, by means of which
arrangement stranger can find any paper he
wishes to examine with something like the
readiness with which he would word in
dictionary, name in directory, or Took in
a library catalogue.
THE NATURE OF THE SERVICE WHICH IT Is OUR
BUSINESS TO RENDER TO THE ADVERTISER.
We undertake to maintain an established
credit with every newspaper, and to have at
| hand schedule Of the charges adopted by the
| publisher of each for advertising space in its
columns to be able..to quote those rates to an
advertiser who wishes to insert an advertise
ment in one or several, and to procure the
prompt insertion of the advertisement without
| any extra charge for the service rendered,
which service consists Of quoting the price,
| printing or writing as many duplicates of the
| advertisement as may be required to furnish
one to each paper to be used, forwarding the
| copy for insertion at our own expense for pos
tage or messenger service, examining the
papers to see that the advertisement appears
when and in manner that it ought TO, check
ing each subsequent issue of the advertisement
in each paper in book kept for the purpose al
all times subject to the inspection of the adver-
tiser, and marking plainly in each paper the
advertisement as it appears 30 that when the
advertiser comes Cor sends) for the purpose OF
service for which his money pays has beer
actually rendered., the eye may light promptly
upon his announcement, without the labor Of
searching a whole paper or page.
If errors or omissions occur, it is our duty
TO notify publishers, at our own expense for la
Dor postage or messenger, and to see to it tina
the publisher of the paper actually does. tn
specified service forwhich the advertiser con.
tacted.
THE AMOUNT OF MONEY TO BIZ EXPENDED.
Persons who have had little experience a
advertisers often have pretty clear under
standing Of what they would like to do, but ar
entirely ignorant of the probable cost.
We have made out for such person plal
of advertising calling for an investment o
$4,000, and on submitting it for approva
found our customer dismayed at the magnitud
Of the expense, he not having contemplate
an expenditure exceeding 5000 or $500. 1
such case labor would have been saved il q
the commencement of the negotiation tn
question had been asked "HoW much none
are you prepared to devote to this adyeI
tising p
} THE CONFIDENCE OF OUR PATRONS NATTER o
PRIME IMPORTANCE.
, II is matter Of prime Importance TO us, fo
the purpose of maintaining our influence wit
publishers, that it shall come to be understoo
! among them that our statements about th
advertising to be done, or not to be done, al
to be relied upon; and to this end our dealin
with our advertising patrons must be upo
a basis of mutual confidence and respect.
3 OUR CUSTOMERS ENTITLED TO OUR BEs
T SERVICES.
p Whenever we are doing the advertising fC
any individual or firm, we consider them er
titled to our best services. If they suggei
using paper which we know to be not the bes
for their purpose, we sayso and give the reason
We often expend good deal Of time for YeT
small advertisers, much more than the profit
on their patronage would warrant but as the
entrust to us what they have to disburse, an
a influence in our direction the patronage
! their friends and ecquaintances, We are COZ
1 tent
OUR PROMISE.
We promise those advertisers who entru