The news and herald. (Winnsboro, S.C.) 1877-1900, 1878-12-17
PAR FOUR SUBSCRIPTION!


An injunction Frequently Found in
Those Column, but Much Less Ere
quenSly Regarded by Those to Whom
1t Is Addressed.
We have moro than once had Occa-
sion to direct the attention Of our de-
linqucnt subscribers to the ncccssity
for them to pay for THE News AND
HERALD. We do SO now, not without
the hopo that we shall have prompt
and numerous responses. 1t has been
the constant effort Of the publishers of
this paper to furnish to the people of
Fairfield a county newspaper that
should be without superior in South
Carolina. Under constant diffi:uIt.es
and many discouragcncnss, we have
continually improved tnc paper, until
now it ranks decidedly am ,n5 The worry
best in the State. The labor and cx-
pcnsc necessarily involved have been
great, and the return in actual profit
very small. 1t would be very easy
matter for us to change the character
OF the paper, and thereby both dinin-
ish our labor and increase our profits,
but to such an cxpedicnt we shall never
resort, unless absolutely forced by
want OF proper support.
There are too chief difficulties under
which we have labored. The first
is, that many persons who take the
paper and read it do not pay for it.
These we have kept upon our lists, as
sured that they would como forward
and settle up. We have, we honestly
| think, given them the full worth OF the
subscription money, and it is not un-
reasonable that we should expect the
money to be forthcoming. 1t must
be borne in mind by each subscriber
that though the amount from each is
small, yet it is upon the aggregate Of
these little sums that the life of every
newspaper depends. Decrease these
little sources Of income, and the busi-
ness soon becomes not only poorly
remuncrative, but ultimately without
any profit whatever. It will not do,
therefore, for the subscriber to comfort
himself by saying, "Oh, the little that
owe can't make much difference"
The same argument might be used by
! every onc-with what result it is very
easy to see.-Anothcr drawback expo
ricnced by TIE News AND HERALD is
| the fact that n very largo number Of
people who ought to take the paper do
not subscribe. Most of these take somc
newspaper, and pay for 1t, but rely
upon their neighbors for county news
and borrow their neighbours county
paper. This is not as it should be.
Every man having at heart the wlfare
Of the county is directly and PERSONAL
iy interested in the maintenance Of a
good paper at the county scat. In
such paper they have at once an ex-
poncnt of their views and an advocate
| of their interests, social, moral, mate
rial and political. The small outlay Of
money is amply repaid in pleasure and
in positive advantage. The man who
invests the small sum of two dollars
and a halfin years subscription to
TIE News AND HERALD gets moro for
his money than he could by any other
mode of expenditure.
We have recently engaged the scrvi-
ces Of Mr.. G.. 8. Chappell, as our
collecting and canvassing agent, and
he is duly authorized to give receipts
III our name. We trust that every de-
linquent subscriber upon whom he
calls will respond-not in regrets, not
in promises but in hard cash! If you
can't pay all you owe, pay something
anyhow. We also trust that Mr..
Chappell will meet with success in his
efforts to extend our subscription list.
The larger that list, the greater the
powerof the paper for good, and the
greater tie ability, Of. tho publishers to
issue newspaper, that shall always
take rank among the first. $
tits pefhapsiproper for us to add
that we are sounding no alarm. There
is no danger Of suspension ofTHE
News AND !HnR AIp aud no. danger Of