Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1878-12-07
.Do YOU WANT ANY mONExg

The ab5va question, whether asked In
church OF on change, will excite surprise.
OF course evsrS body wants money. Every
body, toe, thinks he is on the road to get it.
Many of these are mistaken. They work
Lard, but they do not let people know what
they are DOM. Their stores are well filed
and their terms favorable; they are courteous
and oblging, but the crowd that passes their
door every day do not know it, and therefore
they are depressed and complaining. Even
sing comes, and they have done little, though
their goods are txcellent, their terms low, and
their attentions to customers unbounded. All
this is true, but who knows it? How can
people know? they pass the store in their
walks, but there is not thing known to
them to indicate that here is the very place
they are looking for, where terms are fair,
articles good, aud courtesy unOounded, and
they pass on buying nothing. Twenty-Five
years ago London newspaper man, speaking
of tine importance of advertising, asserted
that if a man would sell sovereigns-worth
twenty shiliings-on London bridge at FIVE
shjiags each without advertising, he would
not sell Eve N a day. A bet was offered him
that he was wong. lie took 1t, but gave the
other party permission to give notice, together
with his coins, OF whas he was doing. The
man accol dinghy sat the whole day on the
thronged bridge, twenty-five soTereigDs were
neatly displayed IL front OF him, and with
them a plainly written statement, saying:
.'Ihese soyele;gns for sale at Ave shillings
each" When TIE tedious day was over he
had sold three soveTeigns. Do you want
any money?" Everybody wanted money,
vet out OF the thousands that passed
the golden coins, there were only three buy
ers. Had the seller advertised in the morn
Esq pagers, what would his twenty-five
go.S,an soveregns have been toward supply
ing tAe demand? D. you see it? But you
do not sci gold at one filth OF its value; you
sell groceries, dry goods, druGs, cotton,
boots, bonnets, watches, fruits, vegetables,
horses, cattle, meat. game, Gcnltry, Jewelry,
era. estones, bacon, chickens, turkeys eggs
vyine. stocks, scrips, drinks, d!nners, lodg~
Sngs, hoasSs, cows, birds, dogs, cigars, lum-
s,er. bricks, i:ne. coats, hats, stockings,
ailts. gowns, and . hundred more things.
You are lawyers, agents, Sosqmission men,
doctors, engineerr, architects. lithogtaEfers,
photographers, insurance managers, plumb
ers, milleTs, school teachers, clearinghouse
keepers, coachmakers, booksellers, -2tarles
and a thousand other things. You are
1r.1mbling about bad trade--you are declAr-
inc ihas the fever has destroyed al business
You age in despair because, cut OF
the crowds tS1t PAYS your door notady
comes IN 10 buy sour goods, to aVall
themselves OF your ski, to seek your aId' to
make use Of the facilities you offer them.
Put prominent ne.iee 10 the pubic OF what
Won are doing In the APPEAL, Jet the world
kaoic what you are doing. You may be as
clever as heaven ever makes folks; you thS5
have the cheapest goods eyer sold; you may
have Inducements TO offer neS2c known be-
fore, but you are not cfsring soN2-eigns
worth twenty shiiliEgs for FIVE shllllngs, and
W. have not London bridge to sell on. Ii
The n, IN could not do business WITHOUT ad-
Vertising, when his stock ii trade gas gold
coin at onc-E7urth its value, do you suppose
YOU can? Ihirk it over, calculate, as
every good American should, ana
see how you can get saved IN the busl-
ness sense of the term, without frdent,
earnest, liberal, and p1rseveriog adyertising3
Tell the public, by yonr advertisement, who
you are, what you have, What you can DO,
ughy it Is the public's interest to deal with
you, and you may hope for success. You
cannot accomplish without advertising what
the London sovereign seller failed at. Ad-
vsrtise-sen everybody where they can ind
you-let them know what you can 90. what
sou have to sell, Why they should come to
you before going anywhere else. Let the
young man so west if he will not advertise
and make fortune where he is, but do you
advertise-"go in and win"