The Somerset press. [volume] (Somerset, Ohio) 1873-1977, 1878-04-11
Advertising That Does Pay.
Assertions to the Contrary Not
Withstanding.

ha recently In the G the
1 ana
ing which, after careful fnvestigation found to be
h as the
cooperative newspapers printed in small and in
and that only Of local CHARACTER; that the lists are
BY the addition Of that had an
that false representations made regarding the cir
are set Of cylinders
With view of ascertaining the truth or falsity of
tigation to the office Of the Chicago Newspaper Union
the leading house engaged in this industry in Chicago
ne o the
nohns
the e reae o M aRa as to
The Newspaper Union was found established in a
large flyestory feet front building at Nos m l7s
o5smsTi Aikeps QFs%e Mgaakss was ready
toIehing the business I The repereE was semeyhst
apparently large amount Of capital invested in the
business On the first floor was the counting room.
ment, well stocked with an extensive assortment Of
%
presses were kept in constant motion printing the
Northwest On the third floor was large. light and
airy composing room, where some twenty looking
Sn the same floor s Was the EDITORIAL Toon whefe an
III
In the basement some half dozen stalwart men were
at work wetting down paper and packing and ship
After looking over the building the reporter and
to
h sT III the cts the aa New that
First, list Of the printed By the Union was
and Contained the name Of every paper, the town
where printed and the day of publieafSn on Of @ each
that cooperating newspapers are all printed in small
is the Ses
newspapeFs in the nNorthTsgs rspresenting such
more, Tnscola. Mattoon,. Waukegan and W oodstoei
Crosse, Racine and Iancsster. in Wisconsin; Kaia
Mis- por Paw Mus
Bgrlington Cedar Rapids Elkqder. MaaHOksta
aysFy e
Elkhart, Valparaiso and Wabash, in Indiana,
thv January ast
on investigaion has not been less than 22 900 eopie
| per week.
So far from this system of advertising being fraud
the public yet devised for the reason that the adver
extent of the circulation his advertisement is goin,
to receive. No candid, dsinterested person can dis
to BY Of Of
an s hs d
books carry, and charging advertisers three or fou
only advertising channel Of large circulation in thi
advertising patron is enabled to reach through it
columns.
The Newspaper Union is well known to be tn
largest shipper by in the entire city of Chicago
| Its annual shipments through the express compane
far exceed in number of pounds that of any kind o
business in the West.
The Union asks Chicago advertisers to call at an
time and look through its establishment and make
fair and impartial Investigation of the character o
the papers it prints and its manner Of doing business
1t has estrbshed reputation for business inteerit
and honorable dealing which it not afford to for
felt BY false to the business public
the Northwest 1t asks responsible advertiser 70
his patronage until he has satisfied himself that wha
| it claims is correct
With these facts before them, the great public ar
left to judge which the greatest fraudan blsh
ment like the Chicago Newspaper Union, which con
ceals nothing that an advertising patron has righ
to know, or a concern like the New York Time
which keeps the extent of its circulation q secret
profound as the grave and resents an imperinenc
any inquiries in regard thereto.
For circulars and full information address
CHICAGO NEWSPAPER UNION,
|, ISL Fifth Avenue, Chicago, III