The Princeton union. [volume] (Princeton, Minn.) 1876-1976, 1878-06-05
Geo. r. Rowsli y Co.'s. Newspaper Ad-
81 yertlsiny Kar cas-, New 5YNrk.


intended to facilitate the convenient and sys-
tematic placing of advertisements In news
papers. 1t is conducted upon the principles
which we conceive to be the right ones for
securing the best results to the advertiser, the
publisher and ourselves.
We undertake to represent American news
papers, not only the newspapers of the city of
New York and all other American cities, re-
ligious agricultural and other class news
papers, but also the small country Journals
We. receive regularly and keep on file the
newspapers of every description throughout
the land, whether issued daily, weekly or
monthly. sy55. 4zEs.sy 81.
CONFINED STRICTLY TO NEWSPAPER ADvER.
Using AND TO AMERICAN NEWSPAPERS
We cOnt1ne our transactions to newspapers,
and do not accept or undertake the manage.
ment OF other classes Of advertising, such as
books, sign boards, posters, or job printing.
1t is our hope that by adhering to one
branch of advertising we may make ourselves
masters of it. ..tI ~ I.st<f,4s S 35sg. st.55
We also restrict our dealings to newspapers
published within the geographical limits of
the United States and Dominion of Canada. .
THE SYSTEM OF ARRANGEMENT FOR EwsPAPER
oEtJ & FILES b 81 81 5ss
We have system OF filing newspapers by
an arrangement of shelving and partitions,
separate space being accorded to each, and
labeled with the printed name Of the paper it
is intended to accommodate. by means of which
arrangement stranger can find any payer he
wants to examine with something like the
readiness with which he would word in a
dictionary, a name in a dictionary, or book
in a library catalogue. ~ 5FE.f
THE NATURE OF THE SERVICE WHICH IT IS OUR
BUSINESS TO RENDER TO THE ADvERTIsEp
We undertake to maintain an established
credit with every newspaper, and to have at
hand schedule Of the charges adopted by
the publisher of each for advertising space in
its columns; to be able to quote those rates to
an advertiser who wishes to insert an adver-
tlsement in one or several, and to procure the
prompt insertion of the advertiser ent without
any extra charge for the service rendered,
which service consists of quoting the price,
printing or writing as many duplicates Of the
advertisement as may be required to furnish
one to each paper to be used, forwarding the
copy for insertion at our own expense for pos
tage or messenger service, examining the
papers to see that the advertisement appears
when and in a manner that it ought to,check-
ing each subsequent issue of the advertise
ment III each paper in a book kept for that
purpose, at all times subject to the inspection
OF the advertiser, and marking plainly in each
paper the advertisement as it appears, so that
when the advertiser comes Tor sends) for the
purpose of having the files examined to see
that the service OF which his money pays has
been actually rendered), the eye may light
promptly upon his announcement, without the
1dpOi VI searching Whole paper OF page. %y.,ss
II errors or omissions occur, it is our duty to
notify publishers, at our own expense for Ia
Dor, postage or messenger, and to see to it
that the publisher of the paper actually does
the specified service for which the advertiser
contracted. 80 $50 - go
THE AMOUNT .oFlMoNEY TO BE EXPENDED
Persons who have had little experience as
advertisers often have a pretty clear under
standing of what they would like to do, but
are entirely ignorant of the probable cost.
We have made out for such person plan
of advertising calling for an investment of
5000, and IL on submitting it for approval
found our customer dismayed at the magni-
tude OF the expense, he not having contem-
plated an expenditure exceeding 500 or $500
In such case labor would have been saved,
if at the commencement of the negotiation
the question lad been asked; ."Ho " much
money are you prepared to devote to this adj
VertlsiDg"' ~ TsLt; .z42 ~ FSsta ft1 1852
THE CONFIDENCE oFoUR PATRoNsA MATTER OF
~. .s:om.;T PRIME IMPORTANCE ss,g +,
1t is a matter of prime Importance to us, for
the purpose of maintaining our inf1uence,with
publishers, that it shall come to be understood
among them that our statements about the
advertising to be done, or not to be done, are
to be relied upon: and to this end our dealing
with oul advertising patrt MS must be upon a
basis Of mutual confidence and respect.j asi
OUR q CUSTOMERS e ENTITLED. TO OUR BEST
~ &rt,E tEG5&t lls SERVICES. If ssf5tf
Whenever we are doing the advertising for
any individual or firm, we consider them en-
titled to our best services. If they suggest
using paper which we know to be not the
best for the purpose, we say SO and give the
reasons. We often expend good deal Of time
for very small advertisers, much more than
the profits on their patronage would warrant;
but as they entrlst to us what they have to
disburse, and influence in our direction the
patronage of their friends and acquaintance,
we are content. = s# - LIZ :.N&28
OUR PROMISE.
We promise those advertisers who entrust
their advertising patronage to- our manage
ment that we will not allow them. to be
charged in any instance any more than the
publishers schedule rates; that wei will pro-
cure for them the acceptance of any advan-
tageous offer made to them definitely by apy
newspaper publisher, advertising agent, or
canyasser Of responsibility. Although we are
unwilling TODD work without "a profit, and
never offer to do SO, yet in conformity with
the promise made above, we sometimes find
it advisable. Competitors, anxious to gain a
hearing and secure attention, occasionally
make offers whlch.it would advance the true
interests Of our customers to accept. In such
cases we hold ourselves bound to secure the
bargain offered. 5ls$st35I 5s.
Extract from. the, New. York Times, June Ia
f5t ..ss ssesx.s 1875.
Ten years ago Messrs. Geo. p. ROwell & CO
estaDllsned Inc advertising agency in New
York city. Five years ago they absorbed the
business conducted. by Mr.. John Hooper, who
was the first togo into. this kind Of enterprise.
Now they have the 1satifactions Of controlling
the most extensive and complete ADVERTISING
connection which has eyer been secured, and
sone which would be hardly possible I'm any
other country but this. 'They1have succeeded
in working down a complex business into SO
thoroughly systematic method that; no
change IN the newspaper system of America
can escape notice s,vhAe the widest informa-
ton upon all topic interesting to advertisers
is placed readily at the disposal Of the public.
80 tn imp GA,ld 49,