Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1878-05-31
Geo. p. ROwelI IL Co.'s Newspaper Advertise
ing Bureau, New York.

"& huhCshus NO"
THE OBJECT OF OUR ESTABLISHMENT.
Our Newspaper Advertising Bureau, No. 10
Spruce street, New York, Is an establishment
intended to facilitate the convenient and sys-
tematic placing Of advertisements in news
papers, 1t is conducted upon the principles
which we conceive to be the right ones for Sc
curing the best results to the advertiser, the
publisher, and ourselves.
We undertake to represent American news
papers, not only the newspapers of the city of
New York and Of all other American cities re-
igious, agricultural and other class news
papers, but also the small country journals.
We receive regularly and keep on file the news
papers of every description throughout the
land, whether issued daily, weekly or monthly.
CONFINED STRICTLY TO NEWSPAPER ADVERTISING
AND TO AMERICAN NEWSPAPERS.
We confne our transactions to newspapers
and do not accept or undertake the manage
ment Of other classes of advertising, such as
books, sign boards, posters, or job printing.
It is our hope that by adhering toone branch
of advertising we may make ourselves masters
Of it.
We also restrict our dealings to newspapers
published within the geographical limits of
the United States and Dominion Of Canada.
TEE SYSTEM OF ARRANGEMENT FOR NEWSPAPER
FILES.
We have system of filing newspapers by an
arrangement of shelving and partitions, sepa-
rate space being accorded to each, and tabled
with the printed name Of the paper it is in
tended to accommodate, by means of which
arrangement stranger can find any paper he
wishes to examine with something like the
readiness with which he would word in
dictionary, name in a directory, or book in
library catalogue.
THE NATURE OF THE SERVICE WHICH 1T IS OUR
BUSINESS TO RENDER TO THE ADVERTISER.
OF. We undertake to maintain an es ablished
credit with every newspaper, and to have at
hand q schedule of the charges adopted by the
publisher of each for advertis ng space in its
columns to be able to quote those rates to an
advertiser who wishes to insert an advertise
ment in one or several, and to procure the
prompt insertion Of the advertisement without
any extra charge for tne service rendered,
which service consists of quoting the pric-,
printing or writing as many duplicates of the
advertisement as may be required to furnish
one to each paper to be used, forwarding the
copy for insertion at our own expense for pos
tage or messenger sevice, examining the papers
to see that the advertisement appears when
and in manner that it ought to, checking each
subsequent issue of the Advertisement in each
paper in book kept for that purpose, at all
times subject to the inspection of the adver-
tiser, and marking plainly in ach paper
the advertisement as it appears, 30 that when
the advertiser comes Cor sends) for the purpose
of having the files examined Ito see that the
service for which his money pays has been
actually rendered), the eye may light promptly
upon his announcement, without the labor Of
searching whole paper or page.
II errors or omissions occur, it is our duty
to notify publishers, at our own expense for
labor, postage or messenger, and to see to it
that the publisher of the paper actually does
the specified service for which the advertiser
contracted.
THE AMOUNT OF MONEY TO BE EXPENDED.
Persons who have had little experience as
advertisers often have a pretty clear under
standing of what they would like to do, but are
entirely ignorant Of the probable cost
We have made out for such person plan
of advertising calling for an investment OF
| 5000, and on submitting it for approval
| found our customer dismayed at the magnitude
of the expense, he not having contemplated
an expenditure exceeding 5000 or $500. In
such a case labor would have been saved, if al
the commencement of the negotiation the
question had been asked How much money
are you prepared to devote to this adver.
tisingp"
THE CONFIDENCE OF OUR PATRONS MATTER OF
PRIME IMPORTANCE.
1t is matter of prime Importance to u.s. fol-
|
publishers, that it shall come to be understood
among them that our statements about the
advertising to be done, or not to be done, are
| to be relied upon and to this end our dealing
with our advertising patrons must be upoI
a basis Of mutual confidence and respect.
OUR CUSTOMERS ENTITLED TO OUR BEST
SERVICES.
Whenever we are doing the advertising fol
any individual or firm, we consider them en-
titled to our best services. II they suggest usinf
paper which we know to be not the best fol
the purpose we say 30 and give the reasons
| We often expend good deal of time for very
small advertisers, much more than the profit
on their patronage would warrant but as they
entrust to us what they have to disburse, an(
influence in our direction the patronage o.
their friends and acquaintance, we are CON
tent.
OUR PROMISE.
We promise those advertisers who entrus
their advertising patronage to our management
that we will not allow them to be charged il
any instance any more than the publishers sche
dule rates; that we will procure for them th,
acceptance of any advantageous offer made t.
them definitely by any newspaper publisher
advertising AGENT or canvasser, Of response
| bility Although we are unwilling to do worl
without profit, and never offer to dc 80, ye
in conformity with the promise made above
we sometimes find 1t advisable. Competitors
anxious to gain hearing and secure attention
occasionally make offers which it would ad
vance the true interests of our customers K
accept. In such cases we hold ourselves bound
to secure the bargain offered.
Extract from the NeU York Times, June Il
1875.
Ten years ago Messrs. Geo. P. Rowell, & Co
established their advertising agency in New
York city. Five years ago they alb |orbed the
business conducted by Mr.. John Hooper, who
was the first to go into this kind of enterprise
Now they have the satisfaction Of contro ling
the most extensive and complete advertising
connection which has ever been secured, anC
one which would be hardly possible in any
other country but this. They have succeeded
in working down complex busioess into sc
thoroughly systematic method that no change
in the newspaper system Of America can es
cape notice, while the widest information upor
ali topics interesting to advertisers Is placed
| readily at the disposal Of the public.