The New York herald., 1878-08-15
ROWELLiS NEWSPAPER DIRECTORY.

PUCK CHARGES THAT THE DIRECTORY Is
UNrRUsrwoETHY BECAUSE IT CONTAINS
''LIEs," AND HENCE OBJECTS TO THE PUB
LIsHERs' LITTLE GAME.
From New York Puck, August 14l
Msssra G. p. Rowell & Co. arc q peculiar nrm.
They are. nominaly advertising agents and publish
ers OF "Rowel's Newspaper Directory" an institu-
ton on plan vigorous, effective and original and
At tho time beautifully simple ana direct that
n deserves particular notice from Puck. Il shall
have II. The ''Nowspaper Directory" purports TO
contain a list Of all the regular publications. 10 the
country, with information moro or less accurate
generally less-as 10 the nature, politics and
general makeup OF each one The ''cstmated
circulation" is also given, and Il Is here that
Messrs. G. p. Rowsil Il Co. . ntio scheme blossoms
out In all IT'S untrammsiled beauty. II paper on
Roweli's Advertising List, and seems likely to
vive that cxhausiing arrangement little longer it
is credited in the 'Drcetoryn with . circulation Of
fabulous sze and aristocratc selectness. And lift
will consent to pay for extra advertisement in the
Directory ::there Is no limit to what Mcssrs. g. p.
Rowell & Go. will do for II. II the s outn Keokuk
Junction Fsambeau Will only pay for enough pages In
that charming book t may have a circulation which
Will mako tho London Times pale It's Intellectual q res.
As general thing few papers care TO Invest In this
luxury But this Is detail
We wish It 10 be distinctly understood that we have
no objection 10 ths pretty little system. II tho
''paent outsidcs, whioh constitute the greater part
OF Messrs. q r. Roweii & Co.'s immense list of In
nuenta journals care TO spend their spare dollars
buying fancy crcuiations In Mcssrs- H. p. RowsI l.
Co.'s directory let them 90 IT, II IL nmuses them n
does not hurt as and II enables Messrs G. p Rowcli
IL Co. to hve-somcthing they certainly couldn't do
otherwise. And on the ground of general morality
there is uotnng to be said The public will not be
deceived Nobody outside OF n lunatic asylum
would ever look In the Newspaper Directory" for
facts
No, we see reason why Messrs q. p. Roweii l.
Co. should not run UPON paper-thc circulation OF
such publications it to pay them Tor 30 ooing
But most distinctly and decidedly protest against
their runnne down tho circulation Of sucn pubca-
tions rs do not see ht TO pay them.
Ut these latter, Iuck, In all his ANGLO Tsutonic
duality, Is one. He Is IN good company; hts esteemed
contemporaries, the HERALD Times Graphic aud POST
being also sufferers. But Puck has been specially
singled out as the principal recipient OF Messrs. G.
Rowsil l. Co 's back handed avors. The "News-
paper Directory for this year that the circu
lation OF the English Pick 1000 and That OF the
German 500 Botn statements are untrustworIhy.
Their unrustworthiness arises largely from the iact
that they are lies Tho circulation OF both papers Is
grossly understatcd.
IL Is almost needless TO repeat that tho treatment
which these papers have received ut the hands OF
MessrA q. r. Rowell Co. Is the direct result of tho
utter failure OF their agcnt TO induce Itcks publish
ers 70 pay for an advertisement In the "Drcctory."