The New York herald., 1878-08-14
TIE CALCULATION OF COUNTRY NEWSPAPERS
MfsREPREsnNrED.

MfSREPRESENrED.
From tho Port Jsrvis Evening Gazette, August 81
On "Wednesday the New YoRx hxnALp punished an
article showing tho Which the Advertising
nrm OF George z. Rowsll Co. Of New York
city, does business. This nrm annually issues a
Newspaper Directory, purporsing TO mention every
publication tho United states and the circulation of
eacn with other items or interest to advertisers Tho
HERALD shows that tho Directory 10 unreliable, shat
M largely increases the figures OF the circulation
or Journals with which has advantageous contracts
while belittes aud falsely reports the creulations
OF publications with which Kowsil 4 Co. have no
infusnce In the case ol Tho HERALD its circuIa-
what the manager Of the HxnALD max es afidavlt II
really had. The HtRALD m hot. tne only pubcation
that has ground for com ps,nt Unfair
ner in which Rowsii Co 10 6usussa The Gazette
has been totally m:srcpresented In tha Directory
vhs past year inis Arm has not even asked Tor he
figures OF circulation, but has ''estImatsd' the
number, and IN doing has gvon the preston 10
those VINO innocent ms - rely upon the state.
msnts that nrm that the Gazette actually osng
ground. Nov, the facts are directly contrary. Tho
actual circulation OF the Ecentng Gazette 10 nearly
1000 copies OF the Weekly CARTE tins week sos
As consequence OF the Unfair course OF Msssrs.
Roweli Co. they arc rapidly losing caste
among the pewspiper fraternity, who place very
little reliance anv statements they make, and II
Is not likely the advertising public VIII long remain
b.d TO tic iacts. But very lew "a pcrs OF any
standing Whatever will have anything TO do with such
an advertising Arm. In tho Sun OF to-day Mcssrs.
Rowei Co attempt q defence OF the charges against
them by tho HERALD. They say :--"rhc American
Directory contains many errors All that any pub
Usher need correct his report furnish
facts aud verify them when requested" newspaper
would have lne time correcting Its own report"
anor the Directory has becn issued rns Gdrettc
been unable during the two or hrce have
It's circuaton reported correctly Ia this Directory,
although It's publisher has always been Ready 10 make
AFFIDAVIT OF tue figures The flct is, Rowe Co. mis-
represent publishers WHO do not advertise 70. them
ure entirely unfair IN this matter that Whatever
statements they may make In their own decpcc viii
have little or no weight with ,hose VINO understand
their mode Of doing business
THE MELCANrILE pt BLIC INTERESTED IN THE.
DISCUSSION.
From the Board OF Trade Gazette, August Io1
Tho discussion which has commenced between the
NEw YoRK nERALD and the New York Sun Ia likely 10
be OF more public advantage than its gnators sus
pected. AS In many hsior. cal disputc,, SO In this
one, the secondary issue Is vastly more important
than tho primary proposition. Has the
TxRALp aud every independent newspaper been mis-.
represented to nc,utous advertisers ny unscrupulous
advertising agents. II Is alleged they nave been.
Has tho system oil pay ment by newspapers to sdver
tslng sgcnts oi commissons varying from litcen 10
nilv per cent been productive OF loss tb. adver.
tsor ana injury TO tue respectable newspaper Have
not iupupsrabie bogus priLts boon established or
supported or both ny advcruApg agents who
have lying before printed list Of newspapers
recon manded by leading advertising AGENCY urn In
New YORK 10 the principal neschants OF tbis and
other cities ~ the osst medium ior tbcir rralo on.
nouueementA lhis long iist OF insig incaht or ob-
publications.. contains Just Two three
Of papers OF iar circulation. The nefsrious practices
Of advsrtis,ug A. aents have compelled Grms like L.
Stewart * Co., itntby ~ CO.. Fairbanks ca. SUD
other great advertisers TO return to the sensible
method o. detailing ono OF their own clerks to
ago under thcir own cyc their advertising business
One OF these nrns have shown us vouchers by winch
they appear To DO saving ior ybve per cent In
amount of advertising IN ,aiiy and wecxy papers,
although occupyiDg as much space IN the same jour
nails, which have always been OF their own selection.
lnll season ~ neuf at hanu, aud tue
Tor the HgRALp investigate and expose the evils of
the advertising agency system.