The Superior times. [volume] (Superior, Wis.) 1870-1912, 1878-06-15
Geo. p. ROwell & Co.'s Newspaper AID.
yertiSing Bureau. New York.


ments in newspapers. tits conducted upon
the principles which we conceive to be the
right ones for securing the best results to
the advertiser, the publisher and ourselves.
We undertake to represent American
newspapers, not only the newspapers of the
city of New York and of all other American
cities, religious, agricultural and other class
newspapers, but also the small country
journals. We receive regularly and keep
on file the newspapers of every description
throughout the land whether issued daily,
weekly or monthly.
CONFINED STRICTLY TO NEWSPAPER AID
vERTIsINci AND TO AMERICAN NEWS
PAPERS.
We cOnfine our transactions to newspa-
pers, and do not accept or undertake the
management of other classes of Advertising
such as books, sign boards, posters, or job
printing.
1t is our hope that by adhering to one
branch of advertising we may make our
| se.ves masters of it.
We also restrict our dealings to newspa-
pers Published within the geographical linn
its of the United States and Dominion of
Canada.
THE SYSTEM OF ARRANGEMENTS FOR NEWS
PAPER FILES.
We have system of filing newspapers by
an arrangement Of shelving and partitions,
separate space being accorded to each and
labeled with the printed name of the paper
it is intended to accommodate, by means of
which arrangement stranger can find any
paper he wishes to examine with something
like the readiness with which he would q
word in the dictionary, a name in a direc-
tory, book in library catalogue.
THE NATURE OF THE SERVICE WHICH 1T is
OUR BUSINESS TO RENDER TO
THE ADVERTISER.
We undertake to maintain an established
credit with every newspaper, and to have at
hand a schedule of the charges adopted by
the publisher of each for advertising space
in its columns; to be able to quote those
rates to an advertiser who wishes to insert
an advertisement Ill one or several, and to
procure the prompt insertion of the adver-
tisement without any extra charge for the
service rendered, which service consists of
quoting the price, printing or writing as
many duplicates of the advertisement as
may be required to furnish one to each pa
per to be used, forwarding the copy for in
sertion at our own expense for postage or
messenger service, examining the papers to
see that the advertisement appears when
and in manner that it ought to- checking
each subsequent issue of the advertisement
in each paper in a book kept for that pur-
pose, at all times subject to the inspection of
the advertiser, and marking plainly in each
when the advertiser comes Cor sends) for the
purpose of having the files examined Ito
see that the service for which his money
pays has been actually rendered), the eve
may light promptly upon his announcement,
without the labor of searching a whole
paper or page.
If errors or omissions occur, it is our
duty to notify publishers, at our own sx-
pense for labor, postage or messenger, and
to see to it that the publisher of the paper
actually does the specified service for which
the advertiser contracted.
THE AMOUNT OF MONEY TO BE EXPENDED.
Persons who have little experience as adj
vertisers often have pretty clear under
standing of what they would like to do, but
are entirely ignorant of the probable cost.
We have made out for such person a
plan OF advertising calling for an invest
ment of $1,000, and on submitting it for APP
proval found our customer diSmayed at the
magnitude of the expense, he not having
contemplated an expenditure exceeding
5000 or $500. In such a case labor would
| have been saved, if at the commencement
of the negotiation the question had been
asked: How much money are you pre-
pared to devote to this advertising"
THE CONFIDENCE OF OUR PATRONS A MAT
TER OF PRIME IMPORTANCE.
1t is matter of prime Importance to US,
| for the purpose of maintaining our infu-
ence with publishers, that it shall come to
be understood among them that our state
ments abont the advertising to be done. or
not to be done, are to be relied upon; and
to this end our dealing with our advertising
/ patrons must be upon a basis of mutual
/ confidence and respect
| OUR CUSTOMERS ENTITLED TO OUR BEST
SERVICES.
| Whenever we are doing the advertising
| for any individual or firm, we consider them
| entitled to our best services. III they sug-
gest using paper which we know to be not
| the best for the purpose, we say so and give
the reasons. We often expend good deal
of time for very small advertisers, much
more than the profits on their patronage
would warrant but as they entrust to us
| what they have to disburse, and influence
in our direction the patronage of their
| friends and acquaintance, we are content.
OUR PROMISE.
| We promise those advertisers who en-
trust their advertising patronage to our
management that we will not allow them to
| be charged in am instance any more than
| the publishers schedule rates: that we will
procure for them the acceptance OF any adj
| vantageous offer made to them definitely by
any newspaper publisher advertising agent,
or canvasser of responsibility. Although
we are unwilling to do work without
profit, and never offer to do so, yet in con-
formity with the promise made above, we
sometimes find it advisable Competitors
anxious to gain hearing and secure atten-
ton, occasionally make offers which it would
advance the true interests of our customers
to accept. In such cases we hold ourselves
bound to secure the bargain offered
| Extract from the NeiC York Times, June Il
1875.
/ Ten years ago Messrs. Geo. 2. Rowell &
! Co. established their advertising agency in
81 |.
sorbed the business conducted by Mr.. J Ohm
Hooper, who was the first to 90 into this
kind of enterprise. Now they have the sat
! isfaction of controlin. the most extensive
| and complete advertising connection which
has ever been secured, and one which would
be hardly possible in any other country but
this. They have succeeded in working
down a complex business into so thoroughly
a systematic method that no change in the
newspaper system of America can escape
notice, while the widest information upon
all topics interesting to advertisers is placed
readily at the disposal OF the public.
Imperial Endorsement.
Owing to the perfect purity of
DOOLEY'S YEAST POWDER, and its superior
! excellence in every respect over all other
preparations, it has been adopted and used
| in the Royal households of the following
counties, viz: Germany, England, Spain,
Russia, Denmark, Sweden, Italy and Brazil.
1t was long ago adopted and is to-day used
by thousands of royal American households
scattered all over the western world, and the
/ high esteem in which it is held in this
country fully iustifies its introduction and
use as above stated.
THE printers of the northwest will
| be pleased to hear that Cbas. Eneu Johnson
& Co., of Philadelphia, the well known
! xfoa of fhn-