The Superior times. [volume] (Superior, Wis.) 1870-1912, 1878-04-13
AdVertisingTha tDoesPay.
Assertions to the Contrary Notwith-
standing,

There has recently appea red in the columns of the
New York Tones series of articks attacking the CO.
ing which, after careful i, found to be
ia in every particular, far the business the
West Is concerned The Tim man charges that tue
cooperative newspapers are printed III small and in
sig uIficaut towns, have circua ion speak of.
padd Il out by tue of ooOperat tive Uses
by the addition of paper, that had existence;
circulation of thes- lists Of papers and finally mot in
words but in plain termsl that the msLagers of the
cooperative establishments set Of swind4ers.
with whom advertisers shoa d have No dealings
With of ascertaining the truth raisty of
these charges reporter sent TOM of Iuyesti-
CATION to the "fice of tie Chicago Newspaper non,
the leading house engaged in this industr, Chica
make a thorough sitting of the whole matter and.
truth the Whole truth and nothing but the truth
The scribe went and ADD now proceeds to inform
the reader of the result of bis miss on:
/ The Newspaper UDivn was found established in a
large five story - .etfront hui ding at Nos ~, l7g
President of the company, and Also of the firm of
Oramer, Aikens Cramer, Milwaukee, was ready and
touching the business. The reporter was somewhat
asonished at the extent OF the establishment ana the
apparently large amount of capital invested in the
business On the first floor was the counting room.
handsomely furnished. and the paper-stock depart t
ment, weal stocked with an extensive of
fine papers. On the second floor the
of the largest aud nest in the city, Seven lice
presses kept in constant motion. printing the
multiuduCus papers that 60 to all parts of the
Northwest. On the third floor was large, light and
airy conn o>ing room, where some TWEEN hne-looh-
ing printers engaged in manipulating the types.
On the same floor was the editorial room where an
efficient corps of editors was engaged in the careful
preparation of matter Ia fill the sheets
In the basement some halfdozen stall art men were
at work wetting down paper and packing ana ship
ping the il ,Ii-pInted newspapers
Al,er looking over the building the reporter and
President returned the bus office. where the
Manager, Mr.. Charles Strong, proceeded to reves
TO the scribe some facts and igures that completely
knocked in the head the New YORK paper charges
First list # the papers printed by the Union was
produced WAS arranged IN alpha oetlea order an
contained the name of every paper, the town where
printed and the day of publication of each.
On examining the list ii was found that the charge
that cooperative Re sspaSers are all printed IN small
towns is utterly untrue The catalogue EN- raeed
of the best and Most widely clroulated weekly
towns Belvidere, Dixon Joliet, Kankakee, EIgin
mere. Tuscola, Mattoon Waukegan and Woodstock
/ in Illinois, kenosha, Manitowcc, Milwaukee, La
mszoo, Niles, Paw Paw, Coidwater, Manistee. Mus
kegon and Poit Huron in Michigan; Marshalltown,
Burlington, Cedar Rapids, Ekader. Maquoketa, Wa.
verly and Webster City IN Iowa: Lafayette, Laporte
Albion Auburn, L3gansport, Crown Point, Eikhart
Valparaiso and Wabash in Indiana:
| rne aggregate circulation of the Unions list of 40
newspapers since the LIST OF January last, 1t wa.
copies any one week. and has many times exceeded
! 25O,e1 per week.
ii is undoubtedly of the farest modes of reachinl
the public yet devised tor the that the adyer
extent of the circulation his advertisement Is soInl
to receive. No candid, disinterested person dis
pute that it is much fairer than the disreputablt
practices resorted TO by mutudes of papers OF SINAI
circulation, namely: creating the impression thai
they have three four times many subscribers a.
their books and advertisers three OF
fur times more than they ought 10 pay. With the
solitary exception of THE CHICAGO TIMES, the Mol
is the only advertising channel of large circulation
i in this city that makes secret OF the number OF
readers an advertising patron is enabled to reach
| through its columns.
The Newspaper Union is well known to be the larg
est shipper by in the entire city of hlcaeo
Its annual shipments through the express companies
far exceed in number of pounds that of any kind o.
! business in the West.
The Union asks Chicago advertisers to call at any
time and look through it's establishment and make
fair and Impartial investigation of the character o
the papers it prints and Ills manner of doing business
1t has established reputation for business integrity
and honorable dealing which it cannot afford to for
felt by false representations to the business public
OF the Northwest. 1t asks no responsible advertiser
tor his patronage until he has satisfied himself tina
| what it claims Is correct.
With these facts before them, the great public ar
left to Judge which is the greater fraudan establish
ment like the Chicago Newspaper Union which con
ceals nothing that an adver ising patron has RICH
| to know, "A concern like the New York Times
which keeps the extent of its circulation secret al
profound the grave, and resents impertinen
any inquiries in regard thereto.
| For circulars and fnll Information address
| MILWAUKEE NEWSPAPER UNION,
365 East Water street, Milwaukee.