The sun. [volume] (New York [N.Y.]) 1833-1916, 1878-07-23
THREE CENTS FOR A DRINK.
vutr BREUEHS SLY ABOUT REDUCINo
rIE pHECE or L.tGER BEER.

JIIE PRICE or IINfh bEEh'
49,, no,,n IT Thew Who Think n Cannot
Ne unnr what IL Casts Z" Brew H"r-
49,, and f,r what the nnrrci l. sold
.vby 10 You Want to Stir that tpf'
rur srN's recognition Of the popular pub
,,s,ntmrnt in the dire" tion of cheap beer has
.,,,.IuurN t.mcnt among bccr sellers. The
s,.ou,fs nr1 anxious and Discontinued. tho
0,.Lars stunned and unhappy. What do you
xan,tost.r ihut up for'' thcynsk. when spoken
,,on the SUBJECT. Thcyaro right in SAYING that
,,,c.,inatt " the German, reported yesterday.
tulN h4d boon four times as high as isis.
,r,s wrong Il has actually been hut Il little
moro thln two lai "a quarter times what It Is.
m, on the other hand, thoy admit that hops
hsy, bc,n fully a. much MS avcrred. and even
morn The ir'wcrs themselves t'll best their
avn sior, oi the reasons why. II any reduction
t,o Boz made. IL must come on the part OF tho
,o,aier.. no, from their slender basis Of profits
Tho reproscututiune Of the leading brewers are
e follows:
Td s,laotcr Of the 7. V. NJ. Schaefcr Brewing
company. SAID. At ohe timc. during the war,
h.cr was sold by the brewers for from si2 to
ttn barrel and t even went IA high as sl5 for
nurrh,scrs out OF town. Ii was sold then for
A., cents glass by the retailers. | do not say
,hai. when they sell boer now for az mu II as
they did then. they make an exorbitant
nrodt At that time there was much drinking
by the glass in saloons. which IS now no moro
The custom with people Of the same class. thanks
O tha hsrl times. Now. instead. there ia a
great trade with the people who sit at home and
send out ior tccr or who working In factories.
send f,r lc,r 20 slakc their thirst. They all
senl i0r nominal pints and QUARTS but do YOU
know VIVA, their idea Of pin,s and quarts
Ina tfI A
pint mcaus %; least three half pints possibly
more and iho quart means q quart and n half
The Wurhu. % IN Tn" piano factories and other
estah islWHnts send out TO tho shops in their
vicinity fee ho"r. and they send champagne
bot.s-Wurts. rhcy send for pints. and ex-
pet i1 tur quart bottles nllcd. In other
words ih"y call Tor one ana want two
The saline thing runs all the way through. Go
into q saloon aud watch. AMI you will bc sure 10
see the woman who comes Ia with two pitchers
N'qs ., H pomcs !" ' ior two MSr HmIe-
and her little game is that she knows by taking
IN that way she will get three pints at least, or
probably ioIr. for u quart. Both pitchers will
~ on thu same table. You will readily under
stand that where q mans custom is Of that
and that is the character II the business all ser
.heeasi side. Go through the Tenth and Seven
Nenth MaruSi IN tle tcnement house district,
and You Will lind plenty OF saloon keepers
cents II keg. even with beer nominally at five
Fonts glass. \ reduci ion in the price Der glass
must render inevitable n corresponding re-
duction by the pint and quart and that is simply
impossible According 10 some Of the saloon
Keepers interviewed 10y The Sun. one al least
the brewers might make a reduction. Let
IL. sec how far that is possible. Cincinnati Is
member that in Cincinnati the Investments of
brewers are not SO large as in New York. and
The interest on them Ia less. That il very i'm
Lortant IN computing the cost OF beer. Then
MINK Oh me dead capital we hayeto carry. TAKE
mol because Wo cannot buy matt "a cheap
rs the actual cost Of making is 10 us
but because We know what Wa use
Dur malt house represents 10 us. at least $50
poo all Of which is idle capital In the summer
We keep always on hand 20 900 barrels Of beer
In store in our own cellars, which we allow To-
got five or six months old. and tina, we mix with
our new. or three months old and two and half
money. in practically unremuneratvc capital.
or At least that which IL very slowly so Now as
b the actual expenses Of our beer. Hops cost
Us. at present. twelve TO fifteen cents. according
p quality; our malt practically the same rs
he other Growers who buy il ready
made-likea cheap suit-at say fl.l0 TO tl.l5 u
oushcl In making may shy that the matt for
iharrel Of l'er costs Us 80. hops 9or. labor.
Zee. coal interest. revenue stump. etc., $3.50. So
Y brewer makes 81 barrel he IS
doing well Apparently. he turns his
money over three or four times year.
nak's 10 per cent profit on his investment
be i more than satished-he is happy. know
Tor less than s a barrel As for what the re-
all'rs can do am unable to say. Therstimate
given you on 10 glasses - the Reg. am IN
sllnel to think excessive hut ~ may be correct,
And, IN fact II it is the saloon keeper has little
profit except hc soils 10y tho Glass Remember
nat IN the wards have menlioned-and the
Eighteenth too, and IN others rds. even
!our-nfths, OF the whole traitlc goes 10y pints
and quarts. The brewers certainly cannot
Afford g reduce the cost Of beer and make
j. Ruppert said: We don't want TO sell wa
Ter; we want 10 sell malt and hops. honestly.
and that is the primary reason why we cannot
reduce our rates for beer. For a barrel Of heer
e. tll5 hushel, and two pounds ~ hops at
lw"lya cents 10 fifteen cents n pound. Then
rohl interest. delivery. 1c., which brings the
cost VI. with the stamp. to at least $500 bar
rel Then We have to lose from three 70 five
pr cent. in collections. allowance to collectors
q spend and TO saloon keepers. and we also
have tho bad debts Does that look rs though
" could reduce our price below IS "a barrci2
W. turn our money over little less than four
!qty.two cents pound pr HOBS AMI $40 10
100 bushel for malt, and we sold our beer for
si3 to 81 barrel. Now We have come down to
~, but the retail price Is. so far as know the
same. But AT that time everybody had money
70 spend. People went into the saloons and sat
by the hour. drinking by the glass Now they
say AZ nome and send out Tor II by the pint or
quart, aud ON that trade no saloon keeper can
., Geo Rlnglcr, Of Geo Rlngler 4 Co., in giving
hl- FACTS, was somewhat interfered with by a
bookkeeper from Rupperts concern, who. tax
w an abnormal interest in things. desired that
iHE sun reporter should be ausgeschmissen.
bpI who was finally filed up and sent away
Mr kngler said: We cannot make beer fjr
les than we do. Some Of our beer we sell for
y barrel aud some for $500 and SO close do
y work that assure you ii we We're 10 sell the
later beer at the price Of the former. we
would lose money. For our best beer we use
only two pounds less than three bushels Of matt
sui two pounds Of hops To tho barrel
The prices Of those materials you know
already Then the added expenses OF
making delivery. &c. are at least SO barrel
Iaat docs not include the to per cent allow
sd tp and spent by collectors. Nominally we
~ 5" n'Hr.f II a barrel but actually We do not
an ll y, ing 50 do not even figure in the bad
l'N'- -j arc heavy. Follows exist who
l''. mN'' regular business II heating us.
iaere " 49,. loWn at Park row. who beat me
.ai "i A." aud Jake Rupert out Of
tn"i, "li 800 Least one other brewer
~ nt ~ s,-i' iA.r-. think the retail dealer gets
.,5mul ~ "id'alry gnss"s ont Of keg. at lcHst
TX OUT % POM +. are counted. and always over
i"Vrt"n az Oh" "ll-lHshionod mugs. II you 20
49, n,li lht en- 'Np'l-"s OF br, wing. you must
hg,nein,'r WAT w" have very heavy expenses.
iniIu,l. l 'i-i n''', urr $4,000 o. s97 900 year
We nave !" IH} lHf i'o. tli o. ran down into tho
1eWtri ana our new iee house cost us $4,000 al
=, Mr.. Hapo'her supcrn'ondent n Georpe
Lhrcts brewery, ln Mr.. Elrti- al sorcr WIS
not communicative, hut he approved what the
other brewers had said Of tie cAp,r-,s II nnk.
iug beer; and expressed his belief lint no
brewer could make mn honest beer and u.1re N
.ll fltrt .p.n for l.la O. I.... /