West Virginia argus. [volume] (Kingwood, W. Va.) 1877-1946, 1878-06-08
Using saresa. New SosT. A"'er'
THE OBJECT OF OUR ESTABLISHMENT.


nent intended TO facilitate the convenient
ana systematic placing OF advertisements i'm
newspapers. 1t is conducted upon the prin.
ciples which we conceive to be the right
ones FOR securing the best results to the ad.
yertiser, the publisher, ard ourselves.
We undertake to represent American
newspapers, not only the newspapers OF the
city OF New York and Of all other American
ciiies, religious, agricultural and other class
newspapers, but also the small country Jour.
nails. We receive regularly and keep on
hle the newspapers of every description
throughout the land, whether issued daily,
weekly, or monthly.
CONFINED STRICTLY TO NEwsPAPERADvER.
Using AND TO AMERICAN NEWSPAPERS
We cOnhne our transactions to newspa-
pers, and do not accept or undertake the
management of other classes of advertising.
such as books, sign boards, posters, or lob
printing.
1t is our hope that by adhering to one
branch Of advertising We may make our.
selves masters of IT..
We also restrict our dealings TO newspa-
pers published within the geographical
limits of the United States and Dominion of
Canada.
THE SYSTEM or ARRANGEMENT FOR NEWS.
PAPER FILES.
We have system Of fling newspapers bv
an arrangement of shelving and partitions.
separate space being accorded to each, and
labeled with the printed name OF the paper il
is intended to accommodate, by means of
winch arrangement a stranger can find any
paper he wishes to examine with something
ike the readiness with which he would a
word in dictionary, a name in a directory.
or book in library catalogue.
THE NATURE or THE SERVICE WHICH 1T is
OUR BUSINESS TO RENDER TO THE ADJ
VERTIsER.
We undertake to maintain an established
credit with every newspaper, and TO have at
hand schedule Of the charges adopted by
the publisher OF each for advertising space
IN its columns; to be able to quote those
rates to an advertiser who wishes TO insert
an advertisement in one or several, and to
procure the prompt insertion of the adyer.
tsement without any extra charge for the
service rendered, which service consists of
quoting the price, printing or writing as
many duplicates of the advertisement as
may be required to furnish one to each pa.
per to be used, forwarding the copy for in.
sertlon at our own expense for postage or
messenger service, examining the papers to
see that the advertisement appears when
and in manner it ought to, checking each
subsequent issue of the advertisement i'm
each paper in book kept for that purpose,
at ali times subj ct to the inspection OF the
advertiser, and marking plainly in each pa
per the advertisement as il appears so
when the advertiser comes Cor sends) for
the purpose of having the files examined
ito see that the service for which his money
pays has been actually rendered) the eve
may light promptly upon his announce.
ment, without the labor of searching n
whole paper or page.
If errors or omissions occur, il is our
duty to notify the publisher, at our own ex.
pense Tor labor, postage or messenger, and
to see that the publisher of the paper
actually does the specified service for which
the advertiser contracted.
THE AMoNNT OF MONEY TO BE EXPENDED.
Persons who have had little experience as
advertisers often have pretty clear under
standing OF what they would like to do, but
are entirely ignorant of the probable cost
We have made out for such a person n
plan OF advertising calling for an invest
ment of $1,000, and on submitting il for an.
proval found our customer dismayed at the
magnitude OF the expense, he having not
contemplated an expenditure exceed.
ing 500 or $500. In such q case labor
would have been saved, if at the commence
ment OF the negotiation the question had
been asked: How much money are YOU
prepared to devote to this advertising?J
THE CONFIDENCE OF OUR PATRONS A MAT.
TER OF PRIME IMPORTANCE.
1T rs matter of prime importance to us,
Tor the purpose OF maintaining our in1u.
ence with the publisher, that il shall come
to he understood among them that our
done
or not 10 be done, are to be relied upon.
ana to this end our dealing with our adyer.
Using patrons must be uDon basis of
mutual confidence and respect.
OUR CUSTOMERS ENTITLED TO OUR BEST
SERVICES.
Whenever we are doing the advertising
Tor an individual or firm, we consider them
entitled to our best services. If they sup-
gest using PAPER which we know to be
not the best Tor the purpose, we say so and
give the reasons. We often eXpend a good
deal OF time Tor very small advertisers,
much more than the profits on their patron.
age would warrant; buta they entrust to us
what they would have to disburse and inAu.
ence IN our direction the patronage of their
lrlehds ana acquaintances, we are content
OUR PROMISE.
We promise those advertisers who entrust
thelr advertising patronage to our manage
ment that we will not allow them TO he
charged in any instance any more than the
pup lshers' schedule rates; that we will
procure for them the acceptance of anv ad.
vantageous offer made to them definitely bv
any newspaper publisher, advertising agent.
or canVasser OF responsibility. Although
we are unwilling to do work without a
prOht, and never offer TO do so, vet i'm con.
iormlty with the promise made above, we
sometimes find il advisable. Competitors,
w Shlh a. hrhTluR anu secure atteu-
ton, occasionally make offers which il
would advance the true interests of our Gus.
toners to accept. In such cases we hold our.
serves bound to secure the bargain offered.
Ertrd0 from The Ne,C York Times. Jun, IA
1875.
Ten years ago Messrs Geo. P. RoweI &
20 established their advertising agency in
New York City Five years ago they alb
sorbed the business conducted by Mr.. John
hooper, who was the first 10 20 into this
KIND OF enterprise. Now they have the sat
lsiaction of controlling the most extensive
and comp etc advertising connection which.
mas ever been secured, and one which would
be hardly possible in any other country but
TINS. They have succeeded i'm working
down complex business into so thoroughly
a systematic method that no change i'm the
newspaper system OF America can escape
notice, while the widest information upon
all topics interesting to advertisers is placed
readily at the disposal Of the public.
The secret OF Busin~as Success.
IL is claimed that Vanderbilt exhibited
great nerve and shrewd business sagacity i'm
the purchase Of stocks and railroads con.
trOlled by him. Yet, whenever he made an