Stevens County tribune. (Morris, Minn.) 1877-1880, 1878-04-11
Advertising thatD docs Pay
Assertions to the Contrary Not
withstanding.

There has recently appeared In the columns of the
New York Times series of articles attacking the CO
Ing, which after careful Investigation is found be
false every paEtic9ar SO far as the business In the
CO operative newspapers are printed in small and IN,
significant towns have no to az or ana
by the managers of the cooperative houses by the
81 made regarding the
ton of these lists of papers, and finally mot In words
ratiye Establishments are set of swindlers with
advertisers should have no dealings
these charges reporter was sent on tour of invest
CATION to the Office of the Chicago Newspaper Union.
leading house engaged in this industry in Chicago
with full power to summon persons and papers"
making thorough sitting Of the whole matter and,
truth. the whole truth, and nothing nut the truth
the ne reades the result Of his MISSION:
The Newspaper Union was found established In q
and ISL Fifth avenue. Mr.. John F. Cramer, the Pres
dent of the company ana also of the firm OF Cramef
imnsrt ali tSe Information asked for touching bust
ness. The reporter somewhat astonished at the
smenot Hd Of espa in the On the
first floor was the countingroom. handsomely fur.
with an extensive assortment of fine papers. On the
.econd floor was the one OF the largest and
slant motion, printing the papers that
go out to all parts Of the On the third
some twenty fnelooking printers were engaged in
Whsre an esns Of editors
engaged 10 the careful preparation OF news matter to
DOZEN stawart men were at work wetting down paper
and packing and shipping the newspapers
President returned to the business Office, where the
Manager Mr. Charles E. Stroug proceeded to reveal to
h nocsd m the head the New ork
First list OF the papers printed by tue Union was
Contained the name of every paper, the town where
printed and the day Of publication Of each.
On examining the list it found that the charge
that cooperative papers all printed in small
towns is utterly untrue The catalogue embraced some
papers in the rePresentinE such towns =
Sos n T
cola, NATION. Waukegan and Woodstock, in Illinois
aud Lancaster in Wisconsin,: Kalamazoo, \ lies, Paw
Paw Coldwater, Manistee, Muskegon, and Port Huron
saSsr %a1r ana c
| Iowa; Lafayette, Laporte, Albion Auburn, Logans
port, Grown Point Elkhart, Valparaiso and Wabash
The aggregate circulation of the Unions list of 40
on investig alton has not been less than 225OOJ pie
| any one week, and has many times exceeded 250OO
So far from this system of advertising being fraud
is undoubtedly one Of the farest modes Of rsaShin
tiser, when he lays out his money knows exactly tn
receive. No cand d. disnterested person can disput
that much fairer than the disreputabe practice
oD namely vS creating the that they Sav
three four times as many subscribers as their book
Of
advertising channel of large crculat on in this cit
that makes no secret of the number of readers q
advertising patron is enabled to reach through its
umns.
The Newspaper Union is well known to be the larges
shipper by express in the entire city of Chicago.
annual shipments through the express companies ia
exceed In number OF pounds that Of any kind of bus
ness in he West.
The Union asks Chicago advertisers to call at ar
time an look through It's establishment and make
and impartial examination OF the character of th
papers prints and ITS manner of doing business.
established reputation for business integrity an
| honorable dealing which 1t cannot afford to forte
by false representations to the business public of th
| Northwest. 1t asks responsible advertiser tor b
PATRONAGE until he hal satisfied himself that what
| claims Is correct.
left 60 Judge which is the greater fraudan establish
lment ike the Chicago Newspaper Union, which CO.
Ceals nothing which advertising patron has rigl
to know or concern like the New york Times, whic
keeps the extent of lite secret as profoun
as the grave, and resents as an impertinence any
. | quiries In regard thereto.