Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1878-04-12
From The Chicago Times. March le, 1879
That Does Pay,
Assertions to the Contrary
Notwithstanding.
From The Chicago Times, March 16, 1879

There has recently appeared in the columns OF the
New York Times series Of articles attacking the 60
ing which, after careful Investigation found to be
false in every pa tc1ar 50 far as the business ~ tbe
cooperative newspapers are printed In small ana m
significant towns have no ION 70 eas nsaded
out by the of the cooperative houses oy me
addition Of that hsa S1 ts SOa
ton of these lists of papers, and, finally (not IN words
operative ESTABLISHMENTS set Of swindlers, with
whom advertisers should have no dealings
these charges reporter sent tour of nyesi-
CATION TO the Office of the Chicago Newspaper Union
make a thorough sitting of the whole matter, and.
truth the whole truth, and nothing but tie truth"
The scribe went and saw and now proceeds to inform
The Newspaper Union was found established in "a
large fysstory IS building at nos t ~ ls
dent of the company and also Of the firm Of GTamer,
sns a%ef Sas r ahE tbe bgs
ness. The reporter was somewhat astonshed at the
Of Of f1 Sse nReed IN the On
first floor was the counting room, Handsomely f1rn;
with an extensive assortment Of fine papers. On the
second floor was the pressroom one OF the and
CONSTANT Notion printing SE the
that 20 out to ali parts the On the third
where f0s some twenty neOOfng printers xsre engaged
in manipulating the types On the same floor was the
engaged in the careful preparation OF matter TO
fiji the various sheets. In the basement some half
and packing and shipping the helfprpted newspapers
After looking over the building the reporter and md
Manager MIR Charles Strong proceeded to reveal to
the scribe S facts the snS sT 9osi ohs
First list Of the
epoDssnsd the sysry PAPER where
printed and the day Of publication Of each .h
that cooperative newspapers all printed in small
towns IS Utterly untrue The catalogue embraced some
eee IN the representing such
Belvidere, DIXON, Joliet Kankakee, Elgin La sslle'
cola, Mattoon, Wank cyan and Woodstock, in Illinois
KenGsha, Manowas Milwsukse La Crosse N, Ra pa
Paw, Coldwster, Manstee. Mu kegon and Port Huron,
il MsHs anS %.er S
Iowa; Lafayette, Laporte, Albion, Auburn, Logans
port Drown Point, EikhSrt, Valparaiso aud Wabash.
The Aggregate circulation Of the Unions list Of 400
me has not been lie SIS than 25OO copies
any one we and has many times exceeded 25OOCO per
So far floa mis- system Of advertising being fraud,
It is undoubtedly one of the fairest modes Of reaching
tine publc yet devised for the that the adver
tiser when he lays out his money knows exactly the
extent of the ms Is gS Sny
that 1t is much farer than the pra tces
toD namely creating the that they have
three four times as many subscribers as their books
more than they ought T. pay With the solitary eTOep
ton of THE CHICAGO TIMES, the Union is the only
advertising channel of large circulation in this city
that makes no secret of the number of readers an
Advertising patron is enabled to reach through iI
columns. .
The Newspaper Union is well known to be the largest
shipper BY express in the entire city OF Ohicago ~
exceed in number OF pounds that OF any KIND OF pusi
| ness in the West.
The Union asks Chicago advertisers to call at AM
time and look through its establishment and make
far and impartial investg alton of the character OF th
papers il prints and its manner Of doing business II
has established reputation for business integrity anC
honorable dealing which it cannot afford to forfeit %
false representations to the business public OF tn,
patronage until be has satisfied himself that what
| claims is correct -. -
With these facts before them, the great public ar
left to Judge which is the greater an estSDhan
| ment like the Chicago Newspaper Union, which Don
oeas nothing that advertising patron has ngnt
know, or q concern like the New York 1tnses Ehio
Keeps the extent of its circulation secret as prooun
as the grave and Tesents an impertinence any N
quiries in regard thereto,
For circulars and full information address,
CHICAGO NEWSPAPER UNION
1871 Fifth Avenue, Chicago, H.,
BEALS &FOSTER, General Agents
AMERICAN NEWSPAPER UNION,