The Hickman courier. [volume] (Hickman, Ky.) 1859-current, 1878-04-19

Advertising That Does Pay,
Assertions to the Contrary Notwith
standing.


There has recently appeared IN the coinmgs Of the
New York Times series Of articles attacking nc
vertisng which alter carefa IN r. 10 found
70 be false in every PARTICULAR far az re bnsinss
mat the cooperative newspaper are printed ION IN
? speak Of, and that only Of local character that
the lists are padded out ~ the managers o. the CO.
operative houses 10y the addition Of papers that never
had an exittence; that false Representations sre
made REGARDING the circulation pf these lsts oI pa
that the mansgrts Of these co operative establish
ments are set Of cylinders with whom advertisers
With view Of ascertaining the truth or falsty Of
igation to the ofice OF the Chicago Newspaper
Union. the leading house engaged in this industry
papers, make thorough sitting Of the whole mat
port the truth the whole truth. and nothing but
the truth" The scribe vent and saw. and nov FRO
ceeds the reader ofts result Of his mi sion:
The Newspaper Union was found established "a a a
and Isl titlh avenue, Mr.; John = Cramer' ne fIes
i9en Of the company; and also OF the hTm Of
10 impart all the Information asked tor touching the
business The reporter was somew hat astonIshe AT
large amount pit invested in the business. ON
furnished and the paper-stock department., well
stocked with an extensive assortmen Of nne papers.
largest and finest in the city. Seven Hoe presses
were kept IN constant moton' pflhning w N ~
North West On the third floor was large ight and
printers we're ENGAGED in man pulatng the types
On the floor wa the editorial ROOM where an
nrensTation Of news matter to fll the yariou,
PbP, H. ne basement some half dozen stalwart
men we're at work wetting down paper Apd paekinG
and shipping the hair printed newspapers.
President returned 70 the business Office where tn,
Manager, Mr.. Charles =. strong, proceeded 10 re
veal ID the scribe some facts and figures that
pleteiy knocked in the head ths New York paper''
charges first list ~ tRe papers pftntsd 10y IN
ical order. and contained the name OF every paper
the town where printed ana the day oil publication
0n Examining the lstit found that the charg
amer arn all urf fedi in anna
! towns is utterly untrue. The catalogue embraces
some Of the pest and m 4 widely circulated week
| newspapcrs in tine Northwest. representing sucl
towns ~ BeIvidere. Dixon, Joliet, hankkakee, ~
gjp Ia SatIe Lincoln. Gaiesburg, Quincy. Decatur
! Svr.mora Tuscoia. Nation. aukegan and w od
/ Stock in illinois keuosha. ManitOWoc. Milwaukee
X Kslsmazoo. Siles. Paw Paw Coldwater. Manistee
| Muskegon and Port Hnroh IN michigan; maIshall
ttfa WaveTly and Webster city in Iowa; lafayette
bbagG,rtss A9oVY paqaiio and %sbasR in indiana
| me aggregate cfrcuia ion Of the Unions list O
fund on has not been less than % %
! COMES any oRe weeK. and as many times exceeded
So far from this system Of advertising being
fraud, it Is und3ntedy Iig oi we ne, AZ & H.
/ he advertiser, when he laws out his money, know
exactly the extent Of the circulation his advertise
person can dispute that II !. much talrer than 70
disreputable practices resorted TO by multiudes
papers Of small circulation namely Creating %
impression that they have three or Tour times ; =
| advertfsers three or four times more than the
ouEl. . - Fg he lnon the only advertiser
channel Of large circulation in this city that NAB
( me- secret Of the number Of reiders advertiser
I ratron h. eDub ed TO reach through its columns,
| The Newspaper Union il we'll known to be the lari
ct shipper by in the en ire city Of Chicago
! Ia annual shipments through the express com p
mes f- exceed iu number Of POUNDS that OF any Kin
I Of business in the West. -
The Union asks Chicago advertisers to call at az
| time and look through its establishments and make
fair and impartial Investigation Of the character
the papers II prints and its manner OF doing bushes
Jtha= repUtattuufOr bu-ln lnteErii
audhonorablc dealugwhiCh itcaS not hftoTd tofoTte
Nv false representations 20 the business pubic OF
/ N0rfhv-. 81. 1t asks no ponsible advertiser 4
his patronage until hc has satisfied himself IN
what IL claims IS correct,
" ith these facts befo them. the great public a.
left to ~ iRe which Is the greater fraud an esta
lshment like the Chicago Newspaper Union. VINE
conceHls nothing tLbat an adfertisiuR patron has
1 right to know. concern like the New 4 OF
Tim -. which keeps thc extent Of its circulation
secret profound as the grave. and reseiits as
/ impertinence any inquiries ia regard thereto
Tor circulars and full Information address
CHICAGO NEWSPAPER UhlOSi