The Osceola times., 1878-04-13
Chicago Times, March 10, 1875.
Chicago Times, March 10, 1875.
Advertising That Does Pay,
Assertions to the Contrary Not
withstanding.

There has recently appeared In the columns OF tue
New York Times q series Of articles attacking ~"
eooperatiys y 'ea Ui is found
to be false in every part eular 9inr as inc
In the West is concerned The Iimes man ,,sd in
small nd insign meant towns, have no ciouiauo.
to speak Of aud that only Of local character nn'
the lists re p.ddt out by the managers oi the CO.
houses by the addition Of papers that never
had an existence; that false representation, ar
made regarding the circulation Of these lists OF pa
rars and finally mot ia words. but IN plain terms
that the ma iasers Of these co 1pstse dse,tissr
Mitn view OF ascertnining the truth or fslsity Of
these charges reporter vas -eh pis
Union, the leading house engaged in tins ihdssIs y
in Chicago, with fnll power to summon pets1ns anu
papers make a thorough sitting OF the whole mat
Ter and, without setting dOwnaught IN nance re-
port +" the truth the whole truth. and n1tning @ ou'
The truth" The scrile went and saw, and now pro
eeed, to m the reader fthe result of his mission:
The Newspaper Union was found established 10 "a a
large STORY 10 teet front building at Nos ~, Wy
and IsI titth avenue Mr. John .Cfsmer, the ftes-
ident OF the company and also OF the hrm of .rsmer
Aikens n TRAINER, Milwaukee, was ready ana willlnR
10 n Ali the information asked for touching the
business. The reporter was somewhat astohisheu ~
the extent oj he estab ishment and the apparently
amou Mt of aptsl invested in the business On
the first floor was the cOunting-room, handsome, !,
furnished, End the paper stock department; wei Wei
On the secobd floor the press-room. one OF the
largest and finest in the city Seven Hoe were
papers IN at no ont to ali parts of the Northwest.
ON the third floor was large, lIeht and airy com
posing room where some twenty fine looking print
ers We're engaged In manipulating the tyres ot
| the same floor the edit rial oom. where ~
eff lent corps OF editors ensased in the careful
nreparaton OF new. matter to Al the various sheets
In the basement some half dozen stalwart men wer'
| at work wettina Gown parer and packing ana snip
| ping the half printed newspapers.
| After looking over the building the reporter snc
President returned t. the business ofhee, where th'
Manager MIR Charles u. Strong, proceeded TO revea
to the scribe facts and figures that completely
knock ed in the head the New York papers CHARGES
produced II was arranged IN alphabetical order
and contained the name OF every paper, the tori
where printed, aud the day OF publication oi eaoh
On eEamn ng the list it was found that the ehsrg'
that operative newspapers are all printed ~ rmAl
some Of the les and % most widely circulated week
newspapers In the North West, representing sncl
| towns as Belvidere. Dixon Joliet kankkasee, ~
sycamore, Tuscola. MAttoon, aukesan and " ood
stock, in Illinois kenosh', Manitowoc, Milwaukee
La Crosse, Racine and Lancaster, IA Wisconsin
Kalamazoo, Miles, Paw Paw. Coldwater, Manistee
Mu-kegon, aud Port Huron in Miohigan Marshall
town, Burlington Cedar Eapids Elkader. Maquo
keta Wayerly andW, bster ity, in Iowa Lafaye yet'e
Laporte, Albion, Auburn, Loeansport. 'rownPoint
Elkhsrt Valparaiso and aba.h, in Indiana.
The aggregate circulation of the mic rs liz, Of ~
newspapers since the lst sfJsnuary lastt was foun
investigation, has not not been les. than 22a "a
copies any one week, ana has many times exceeded
SO far RON this system Of advertising being
fraud. itis uudouhte ily OF the fsrest modes q
reaching the public yet deyi,ed, for the rensoi
that tbs advertiser, when he LAYS out his money
I
vertisement Is going 10 receive. No candid, disin
terc-ied person can dispute that 1t Is much FIRE
than the dtsrenutablc practices rted TO by mul
titudes Of papers of smail circulation, namely ere
atirg the impression that they have three or fou
times many Subscribers as their books carry, an
chargin. advertisers three ont times more thai
they ought 10 pay, with the solitary exception o
tie CHlcAGp TlNEs, the Uuioa is tide only adNertis
ing channel Of large circulation In this city thR
makes secret of the number of readers an HdNer
tisnR patrCn is enabled to reach through its col
unns.
The Newspaper Union is we'll known To DO the larg
est pper by express in the entire city OF Chicago
Its annual shipments through the press ME
far exceed in number Of pounds that Of any Kind O
business In the West.
The Union asks Chicago advertisers to call at an
time and look through itsestsblishment and make
fair and impartial inytstig-ton of the chsIacter o
the papers II prints and its manner of song bust
ness. It has established reputation Tor busine-
integrity and honorable dealing which II csnuo
afford to forfeit by false representations to the busi
ness public Of he Northwest. tasks no respon.i
bile adYertiEef Tor his patronage until he has satis
ned hi mscf that what IL claims il correct.
with these facts before them, the great public ar
left to Judge which Is the greater frand- estAb
lshment like the Chicago Newspaper Union, vhicl
concehls nothing that an advertising ratron has
right to know. or concern like the New NOrl
Times, which keeps the extent OF its circu ation
secret ~ profound as the grave, and resents
imperlnence any inquiries in regard thereto,
For circulars an fun information address
CHICAGO NEWSPAPER UNION.
ISL Fifth ayenue, hiCago, III.