The Eaton Democrat. (Eaton, Ohio) 1875-1903, 1878-05-30

denied. He has, however, met with
financial embarrassments, and is trying
to save something from the Memphis
and Ell Paso Railroad.
Geo. r. Rowen q Co.'S. Newspaper Adver-
Using Bureau, New York.
THE oBJECT OF OUR ESTABLISHMENT.
Our Newspaper Advertising Bureau, No.
10 Spruce Street, New York, is an establish
ment intended to facilitate the convenient
and systematic placing of advertisement in
newspapers. 1t is conducted upon the prin-
ciples which we conceive to be the right
ones for securing the best results to the adj
v~ertiser, the publisher, ard ourselves.
We undertake to represent American
newspapers, not only the newspapers of the
city of New York and of all other American
cities, religious, agricultural and other class
newspapers, but also the small country jour
mails. We receive regularly and keep on
file the newspapers of every description
throughout the land, whether issued daily, |
weekly, or monthly.
CoNFINRD STRICTLY TO NEwsPAPERADvER-
Using N TO AMERICAN NEWSPAPERS
We confne our transactions to newspa-
pers, and do not accept or undertake the
management of other classes of advertising,
such as books, sign boards, posters, or Job
printing.
1t is our hope that by adhering to one
branch OF advertising we may make our
selves masters of 1t.
We also restrict our dealings to newspa-
pers published within the geographical
limits of the United States and Dominion of
Canada.
THE SYSTEM OF ARRANGEMENT FOR NEWS
PAPER FILES.
We have a system of filing newspapers by
an arrangement of shelving and partitions,
separate space being accorded to each, and
labeled with the printed name of the paper it
is intended to accommodate, by means of
which arrangement a stranger can find any
paper he wishes to examine with something
like the readiness with which he would a
word in a dictionary, a name in a directory.
or a book in a library catalogue.
THE NATURE OF THE SERVICE WHICH IT is
OUR BUSINESS TO RENDER TO THE AD-
vERTIsER.
Weundertake to maintain an established
credit with every newspaper, and to have at
hand a schedule Of the charges adopted by
the publisher of each for advertising space
in its columns; to be able to quote those
rates to an advertiser who wishes to insert
an advertisement in one or several, and to
procure the prompt insertion Of the adver-
tisement without any extra charge for the
service rendered, which service consists of
quoting the price, printing or writing as
many duplicates of the advertisement as
may be required to furnish one to each pa.
per to be used, forwarding the copy for in.
sertion at our own expense for postage or
messenger service, examining the papers to
see that the advertisement appears when
and in a it ought to, checking each
subsequent issue of the advertisement in
each paper in a book kept for that purpose
at all times subject to the inspection OF the
advertiser, and marking plainly in each pa
per the advertisement as it appears, &C
when the advertiser comes Cor sends) fol
the purpose of having the files examined
Ito see that the service for which his money
pays has been actually rendered) the ey,
may light promptly upon his announce
ment, without the labor of searching
whole paper or page.
Ii errors or omissions occur, it is gu
duty to notify the publisher, at our own ex
pense for labor, postage or messenger, an,
to see that the publisher of the pape
actually does the specified service for whicl
the advertiser contracted.
THE AMoNNT OF MONEY TO BE EXPENDED
Persons who have had a little experience a
advertisers often have a pretty clear under
standing of what they would like to do, blu
are entirely ignorant of the probable cost
We have made out for such a person
plan of advertising calling for an invest
ment of $1,000, Il on submitting it for az
proyal found our customer dismayed at th
) magnitude of the expense, he having no
contemplated an expenditure exceed
J ing $500 or $500. In such a case labo
would have been saved, if at the commence
ment of the negotiation the question ha
been asked: elbow much money are 70
prepared to devote to this advertising? ?"
THE CONFIDENCE OF OUR PATRONS A MAI
TER OF PRIME IMPORTANCE.
1t is a matter of prime importance to u,
for the purpose of maintaining our Unfit
ence with the publisher, that it shall com
/ to be understood among them that GU
statements about the advertising to be don
or not to be done, are to be relied upon
and to this end our dealing with our adve
. tising patrons must be upon a basis {
mutual confidence and respect.
OUR CUSTOMERS ENTITLED TO OUR BEs
SERVICES.
: Whenever we are doing the advertiser
8 for an individual or firm, we consider the
g entitled to our best services. If they su;
gest using a paper which we know to /
not the best for the purpose, we say SO an
j give the reasons. We often expend a goo
! deal of time for very small advertiser
e much more than the profits on their patrol
d age would warrant; but as they entrust to
: what they would have to disburse, and inf
ence in our direction the patronage of the
friends and acquaintance, we are conten
q OUR PROMISE.
We promise those advertisers who entrp
their advertising patronage to our manag
ment that we will not allow them to |
charged in any instance any more than Il
pub ishers' schedule rates; that we wi
procure for them the acceptance of any a
vantageous offer made to them definitely /
any newspaper publisher, advertising agen
q or canvasser Of responsibility. Althoue
d we are unwilling to do work without
profit, and never offer to do SO, yet in col
formity with the promise made above, '
sometimes find it advisable. Competitor
anxious to gain a hearing and secure atte
9 ton, occasionally make offers which
9 would advance the true interests of our Gu
J toners to accept. In such cases we hold GU
;" selves bound to secure the bargain offere
Extract from the NsO York Times, JUNE, /
: 1875.
Ten years ago Messrs. Geo. P. Rowell
Co. established their advertising agency
/, New York City. Five years ago they a
sorbed the business conducted by Mr.. Jol
r Hooper, who was the first to go into til
l. kind of enterprise. Now they have the 81
g, isfaction of controlling the most extensi'
!, and complete advertising connection whit
r, has ever been secured, and one which wou
q be hardly possible in any other country b
=, this. They have succeeded in workil
u down a complex business into so thorough
a systematic method that no change in t
ia newspaper system of America can esca
ia notice, while the widest information up
J. all topics interesting to advertisers is plac
readily at the disposal of the public.
Is,
C. WILHoFT's ToNC-SAFE, PERMANE
in AND C0MpI ETE l-Wilhnft,s Tonic en-,