The Somerset press. [volume] (Somerset, Ohio) 1873-1977, 1878-05-30


and an instructive adherence of all that |
tends to indelicacy and impurity, either |
in principle or action. These are the |
traits which are admired and sought for
in a woman.
Geo. p. Ro~el q Cos. Newspaper Advertis-
ing Bureau. New York.
THE OBJECT OF OUR ESTABLISHMENT.
Our Newspaper Advertising Bureau, No.
10 Spruce street, New York, is an establish
ment intended tt facilitate the convenient
and systematic placing of advertisements in
newspapers. 1t is conducted upon the prin-
ciples which We conceive to be the right
ones for securing the best results t the ad-
vertiser, the publisher, and ourselves.
We undertake to represent American news
papers, not only the newspapers of the city
of New York and of all other American cit
les, religi. US, agricultural and other class
newspapers, but so the small country jour
mails. We receive regularly and keep on file
the newspapers of every description
throughout the land, whether issued daily,
weekly, or monthly.
CONFINED STRICTLY TO NEWSPAPER ADvER-
TISING AND TO AMERICAN NEWSPAPERS.
We confne our transactions to newspa-
perS, and do not accept or undertake the
management of other classes of advertising,
printing.
1t is our hope that by adhering to one
branch of advertising we may make our
selves masters of it.
Weals restrict our dealings to newspapers
published within the geographical limits OF
the United states and Dominion of Canada.
THE SYSTEM OF ARRANGEMENT FOR NEWS
PAPER FILES.
We have system of filing newspapers by
Of cha1xv
separate space being accorded to each. and
labeled with the printed name of the paper it
is intended to accommodate, by means of
which arrangement a stranger can find any
paper he wishes TO exa uine with something
like the readiness with ich he would a
word in dictionary, name in directory,
or book in library catalogue.
THE NATURE OF THE SERVICE WHICH IT IS
OUR BUSINESS TO RENDER TO THEAD-
VERTISER.
| We undertake to maintain an established
| credit with every newspaper, and to have at
| hand schedule of the charges adopted by
the publisher of each for advertising space
| in its columns; to be able to quote those
rates to an advertiser who wishes to insert
an advertisement in one or several, and to
| procure the prompt insertion of the adver-
tsement wi hout any extra charge for the
| service rendered, which service consists of
| quoting the price, printing or writing as
many duplicates of the advertisement as
may be required t furnish one to each pa
per to be used, forwarding the copy for in
sertion at our own expense for postage or
messenger service, examining the papers to
see that the advertisement appears when
and in a manner it ought to, checking each
| subsequent issue of the advertisement in
each paper in book kept for that purpose,
at all times subject to the inspection of the
advertiser, and marking plain y in each
,tL,o -
when the advertiser comes (or sends) fl
the purpose of having the files examined
Ito see that the service for which his m ney
pays has been actually rendered), the eye
may light promptly upon his announce
ment, without the labor of searching 6
whole paper or page.
If errors or omissions occur, it is oul
duty to notify the publishers, at our owr
expen for labor, postage or messenger
and to see that the publisher of the paper
actually does the specified service for whlcI
the advertiser contracted
THE AMOUNT OF MONEY TO BE EXPENDED
Persons who have had little experience al
advertisers often have pretty clear un
derstanding of what hey would like to do
but are entirely ignorant of the probabl,
cost.
We have made out for such person
plan of advertising ca ling for an invest
ment Of $1,000, and on submitting it or ap
J proval found our customer dismayed at tn
magnitude of the expense, he having no
contemp ated an expenditure exceed
ing 5000 or $500. In such a case labo
would have been saved, if at the commence
ment of the negotiation the question hat
been asked: How much money are yol
prepared to devote to this advertising?"
| THE CONFIDENCE OF OUR PATRONS A MAT
TER OF PRIME IMPORTANCE.
1t is matter of prime importance to us
for the purpose of maintaining our infu
| ence with the publishers, that it shall com
to be understood among them that ou
statements about the adyeI tising to be done
!, and to this end our dealing with our advel
, tising patrons must be upon a basis O
mutual confidence and respect.
OUR CUSTOMERS ENTITLED TO OUR BEs
SERVICES.
, Whenever we are doing the advertiser
for an individual OF firm, we consider theI
| entitled to our best services. Ii they sus
y gest using paper which we know to
s not the best for the purpose, we say so an
= give the reasons. We often expend goo
. | deal of time for very small advertiser
: much more than the profits on their patroI
age would warrant; but as they entrust
L us what they wOu d have to disburse, an
/ influence in our direction the patronage
/ their friends and acquaintance, we are col
: tent
II OUR PROMISE.
Il We promise those advertisers who entru.
s their advertising patronage to our manag
ment that we will not a low them to
charged in any instance any more than tn
publishers schedule rates; that we wi
procure for them the acceptance of any az
g, van ageous offer maze to them definitely
}; any newspaper publisher, advertising agen
,,ee or canvasser vi responsibility A thoug
ID we are unwi ling to do work without
6 profit, and never offer to do SO, yet in col
ss formity with the promise made above, "
c. sometimes find it advisable. Competitor
J. anxious to gain hearing and secure attel
10 ton, occaslona ly make offers which
9 would advance the true interests of our Gu
ar toners to accept. In sucn cases we hold ou
81 selves bound to secure the bargain offere
ra Ertract from the Neao York Times, June
= 1876.
! Ten years ago Messrs. Geo. P. Rowell
< Co. established their advertising agency
af New York City. Five years ago they a
sorbed the business conducted by Mr.. Jof
r Hooper, who was the first to go into tn
70 kind of enterprise. Now they have tae 81
~ N lsfaction of controlling the mist extensi'
o. and complete advertising connection whit
10 has ever been secured, and ne which wou
70 be hardly possible in any other country b
~ this. They have succeeded in workil
k, down complex business into so thorough
&c. a systematic method that no change in Il
newspaper system of America can escal
'e, notice, while the widest information up'
y, all opics interesting to advertisers is p ac
81 readily at the disposal of the public.
n -------------------
ia ia WILHoFTs ToNIC-SAFE, PERMANE,
n, AND CoMPLETE!-Wilhoft' Tonic cur
k, ChiIls and Fever, Dumb Chills and Biiio
c.; Fevers-tnose Titans that kill their thu
sands where this remedy is unknown.
cures Enlargement of the Spleen. 1t cul
C.; llypertrophy of the Liver. Ithurts no oil
or | T 4 MI