The Elk County advocate. [volume] (Ridgway, Pa.) 1868-1883, 1878-05-30
Geo. p. Roweli & Co.'S Newspaper Advertise
ing Bureau, New York.

using Dooleys Yeast Powder.
Geo. P. Roweli & Co.'S Newspaper Advertis.
ing Bureau, New York.
THE oBJEcT OF OUR ESTABLISHMENT.
Our Newspaper Advertising Bureau, No. 10
Spruce street, New York, Is an establishment
intended to facilitate the convenient and sys-
tematic placing of advertisements in news
papers. 1t is conducted upon the principles
which we conceive to be the right ones for &C.
curing the best results to the advertiser the
publisher, and ourselves.
We undertake to represent American news
papers, not only the newspapers Of the city Of
New Y, rk and Of all other American cities, re-
ligious, agricultural and other class news
papers, but also the small country journals.
We receive regularly and keep on file the news
papers Of every description throughout the
land, whether issued daily, weekly or monthly.
CONFINED STRICTLY TO NEWSPAPER ADVERTISING
AND TO AMERICAN NEWSPAPERS.
We confne our transactions to newspapers
and do not accept or undertake the manage
ment Of other classes Of advertising, such as
books, sign boards, posters, or job printing.
II is our hope that by adhering toone branch
of advertising We may make ourselves masters
of it.
We also restrict our dealings to newspapers
published within the geographical limits of
the United States and Dominion of Canada.
TIE SYSTEM OF ARRANGEMENT FOR NEWSPAPER
FILEs.
We have system of filing newspapers by an
arrangement Of shelving and partitions, sepa-
rate space being accorded to each, and labled
with the printed name Of the paper it is in
tended to accommodate, by means of which
arrangement a stranger can find any paper he
wishes to examine with something like the
readiness with which he would word in q
dictionary, name in directory, or book in
a library catalogue.
THE NATURE OF THE SERVICE WHICH IT IS OUR
BUSINESS TO RENDER TO THE ADVERTISER.
We undertake to maintain au established
credit with every newspaper, and to have at
hand schedule Of the charges adopted by the
publisher of each for advertising space in its
columns to be able to quote those rates to an
advertiser who wishes to insert an advertise
ment in one or several and to procure the
prompt insertion Of the advertisement without
any extra charge for tne service rendered.
which service consists of quoting the price,
printing or writing as many duplicates Of the
advertisement as may be required to furnish
one to each paper to be used, forwarding the
copy for insertion at our own expense for pos
tage or messenger sevice, examining the papers
! to see that the advertisement appears when
and in manner that it ought to, checking each
subsequent issue Of the advertisement in each
paper in a book kept for that purpose, at all
tiser, and marking plainly in ach paper
the advertisement as it appears, 80 that when
the advertiser comes Cor sends) for the purpose
of having the files examined Ito see that the
service for which his money pays has been
| actually rendered), the eye msy light promptly
| upon his announcement, without the labor Of
searching whole paper or page.
II errors or omissions occur, it is our duty
to notify publishers, at our own expense for
labor, postage or messenger, and to see to il
that the publisher Of the paper actually does
the specified service for which the advertiser
contracted.
THE AMOUNT OF MONEY TO BE EXPENDED.
Persons who have had little experience as
advertisers often have q pretty clear under
standing of what they would like to do but are
entirrl, ignorant Of the probable cost
We have made out for such a person plan
| of advertising calling for an investment oi
$4,000, and on submitting it for approval
| found our customer dismayed at the ma nitudt
of the expense, he not having contemplated
an expenditure exceeding 5000 or $500. Ii
| such case laber would have been saved, il a.
the commencement Of the negotiation thu
question had been asked How much money
are you prepared to devote to this adver
tising?"
THE CONFIDENCE OF OUR PATRONS A MATTER OF
| PRIME IMPORTANCE.
1t is a matter Of prime importance to us, fo
the purpose Of maintaining our influence will
publishers, that it shall come to be understood
among them that our statements about tn,
advertising to be done, or not to be done, ar,
to be relied upon and to this end our dealing
with our advertising patrons must be upoi
a basis Of mutual confidence and respect.
OUR CUSTOMERS ENTITLED TO OUR BEs,
SERVICES
Whenever we are doing the advertising TO
any individual or firm, we consider them en-
titled to our best services. II they suggest usin,
a paper which We know to be not the best TO
the purpose, we say 80 and give the reasons
We often expend good deal Of time for YER
small advertisers, much more than the profit
on their patronage would warrant but as the
entrust to us what they have to dsburse. ant
influence in our direction the patronage o
their friends and acquaintance, we are con
tent.
OUR PROMISE.
We promise those advertisers who entrus
their advertising patronage to our management
that We will not allow them to be charged il
any instance any more than the publishers sche
dule rates; that we will procure for them tn
acceptance Of any advantageous offer made
them definitely by any snewspaper publisher
advertising agent or oanvasser, OF respons
bility Although we are unwilling to do wor
without q profit, and never offer to do So ye
in conformity with the promise made above
we sometimes find it advisable. Competitor
anxious to gain hearing and secure attention
occasionally make offers which it would &C
vance the true interests of our customers
accept. In such cases We hold ourselves boun
to secure the bargain offered.
Extract from the NeU York Times, June
1876.
Ten years ago Messrs. Geo. P. Rcwell, d Ok
established their advertising agency in Ne
York city. Five years ago they absorbed th
business conducted by Mr.. John Hooper, VIII
was the first to go into this kind Of enterprise
, Now thew have the satisfaction Of contro lin
the most extensive and complete advertisin
connection which has ever been secured, an
one which would be hardly possible in al
other country but this. They have succeede
in working down a complex busioess into {
thoroughly systematic method that no chang
, in the newspaper system OF America can O.
cane notice, while the widest information upo
All TOPICS, interesting to advertisers is place
readily at the disposal Of the public.