The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1878-06-05
Geo. r. Rowell & Co.'S. Newspaper Adver-
Using Bureau, New York.

Our Newspaper Advertising Bureau, No. 10
Spruce street, New York, is an establishment
| intended to facilitate the convenient and sys-
tematic placing of advertisements in news
papers. It is conducted upon the principles
which We conceive to be the right ones for
securing the best results to the advertiser, the
publisher, and ourselves.
We undertake to represent American news
papers, not only the newspapers OF the city OF
New York and OF all other American cities, re-
/! ligious, agricultural and other class
papers' but also the small country journals.
We receive regularly and keep on file the news
papers Of every description throughout the
land, whether issued daily, weekly, or monthly.
CONFINED STRICTLY TO NEWSPAPER ADvERTIs
ING AND TO AMERICAN NEWSPAPERS.
We confne our transactions to newspapers
and do not accept or undertake the manage
ment Of other classes Of advertising, such as
books, sign boards, posters, or job printing.
It is our hope that by adhering to one branch
OF advertising we may make ourselves masters
OF it.
We also restrict our dealings to newspapers
| published within the geographical limits Of tile
United States and Dominion OF Canada.
THE SYSTEM OF ARRANGEMENT FOR NEWSPAPER
FILES.
We have q system of filing newspapers by an
arrangement Of shelving and partitions, sepa-
rate space being accorded to each, and Tabled
with the printed name Of the paper it is in
tended to accommodate, by means OF which
arrangement a stranger can find any paper he
wishes to examine with something like the
readiness with which he would q word in a
dictionary, a name in a directory, or q book IN
a library catalogue.
THE NATURE OF H SERVICE WHICH IT IS OUR
BUSINESS TO RENDER TO THE ADVERTISER.
We undertake to maintain an established
credit with every newspaper, and to have at
hand a schedule Of the charges adopted by the
publisher Of each for advertising space in its
columns to be able to quote those rates to an
advertiser who wishes to insert an ADVERTISE
ment in one or several. and to procure the
prompt insertion of the advertisement without
any extra charge for the service rendered.
which service consists Of quoting the price,
printing or writing as many duplicates OF the
advertisement as may be required to furnish
one to each paper to be used, forwarding the
COPY Tor insertion at our own expense for pos
tage or messenger service, examining the
papers to see that the advertisement appears
when and in a manner that it ought to, check
ipg each subsequent issue OF the ADVERTISE
ment in each paper in a book kept for the
purpose, at all times subject to the inspection
of the advertiser, and marking plainly in each
paper the advertisement as it appears, 80 that
when the advertiser comes (or sends) for the
purpose OF having the files examined Ito see
thai the service for which his money pays has
been actually rendered), the eye may light
promptly upon his announcement, without the
labor of searching a whole paper or page.
If errors or omissions occur, it is our duty
to notify publishers, at our " expense for
labor, postage or messenger, and to see to it
that the publisher Of the paper actually does
the specified service for which the Advertisement
tracted.
TIE AMOUNT or MONEY TO BE EXPENDED.
Persons who have had little experience IS
advertisers often have a pretty clear under
standing Of what they would like to do, but are
entirely Ignorant OF the probable cost.