New Ulm weekly review. [volume] (New Ulm, Minn.) 1878-1892, 1878-06-12
Geo. r. fteyvell e co.'s. Newspaper .Ad
vertislngi Bureau, New , ork. ia
THE OBJECT OF QUE EsTABL1sHMENT..

THE OBJECT OF QUE EsTABLIsHaENT.E Is
Our Newspaper Advertising Bureau, No. 10
Spruce street, New York, is. an establishment
intended to facilitate the convenient and sys-
tematic placing of advertisements in news
papers. It is conducted upon the principles
which we conceive to-. be- the right onessefor
securing the best results to the advertiser, the
publisher, and ourselves E3a
We undertake to represent American news
papers, not only the ne Wspapers of the city of
New York and all other American cities, re-
ligious, agricultural and other class news
papers, but also the small country Journals:
We receive re gularl and keep on file the news
papers of every description throughout the
land, whether issued daily. weekly, or month
ly. &. NJ 5''.i Z s,
CONFINED sTRIcTLl TO NEWSPAPER ADyER
Using IND TO AMERICAN NEWSPAPERS.
We contine our transactions to newspapers,
and do not accept.or undertake the manage
ment of other classes of advertising, such as
books, sign boards, posters, or job printing.
It's our hope that by adhering to one
branch of advertising we may make ourselves,
masters of it. e ~ '@5ts1 zstf 5ssass. 5tst4
I We also restrict our dealings to newspapers
published within the geographical limits of
the United States and Dominion of Canada.
THE SYSTEM OF ARRANGEMENT, FOR NEWSPAPER
FILES
Z We have & system of filing newspapers by
an arrangement Of shelving and partitions
separate space being accorded to- leach, and
labeled wi5hthe printed name Of the paper it
is intended to accommodate. by means ct
which arrangement stranger can find any
paper he wishes to examine with something
| like the readiness with which he would a
word in adictionary, name in a directory
or book in a library catalogue ~
! THE NATURE,0F TIE SERVICE WHICH 1T IS OUR
| y BUSINESS TO RENDER TO TILE ADVERTISER.
| No DO a toir nod
credit with every newspaper, and to have at
hand a schedule of the charges adopted by the
| publisher of each for advertising space in its
| columns; to be able to quote those rates to an
advertiser who wishes to insert an advertise
ment in one cor several and to procure the
! prompt insertion Of the ertisement without
any extra charge for the service rendered,
! which service consists of quoting the price,
| printin g or writing as many duplicates OF the
advertisement as may be required to furnish
one to each paper to be used, forwarding the
copy for insertion at our own expense for pos
tage or messenger service, examining the
papers to see that the advertisement appears
when and in manner that it ought to, check
! ing each subsequent, issue of the advertise
! ment in each paper In q book kept for that
purpose, at all times 81 bject to the inspection
OF the advertiser, and marking plainly In each
paper the advertisement as it appears, SO that
/ when the&dvertiser comes Cor isends) for the
I purpose of having the files examined Ito see
that the service for which his money pays has
been actually rendered), the eye may light
promptly upon his announcement without the
labor OF searching whole paper or page.
! If errors or omissions occur, it is our duty
to notify pa blishers, at our own expense for
labor, posta@e4or messenger, and to see to it
! that the publisher of the paper actually does
the specified service of which the advertiser
| contracted. ISL h,3'2t
| THE AMOUNT OF MONEY TO BE EXPENDED.
Persons who have had little experience as ad-
vertisers oftep have pretty clear understand
| ing of what they would like to do, but are en-
! tirely ignorant of the probable cost.
4 We have made out for such a person plan
of advertising calling for an investment OF
$4,000, and on submitting it for approval
found our customer dismayed at the magpi-
| tide OF the expense, he not having contem-
tplated an expenditure exceeding $500 or $500
! In such a case labor would have been saved
i If at the commencement of the negotiation the
question had been asked: How much
money are you prepared to devote to this ad-
vertising?' yinl.I sag
4 THE CONFIDENCE OF OUR PATRONS MATTER OF
i PRIME IMPORTANCE.
4 1t is a matter of prime Importance to us, for
1 the purpose of maintaining our influence
with publishers, that it shall come to be I'M
.derstood among them that our statements
Il.ph ha o11 VII 10 ,o