The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1878-03-28
SFhseitag 4seglster.
TALK ON ADvERrIsING.
worthy the Careful Attention Of All
Busiucss Men.
New York World.

Writing VI advertising = lew days
sgo. We c!assei under that general hesd,
.uuugn ia different categorIes, the an
luuHCemeEts thst merchant makes al
ais business n the newspapers or through
JLaer mediums. ana the efforts he makes
"a attract customers bv The location or
.eculs. ION of Ills store. or the character
sizes OF is service. We should tHen
nave dveit upon one or TWO points con-
aeclCd with newspaper sGver'!slnG
Slereof too many advertisers AEe g
.9rsEL Of lrCrrlulUus. The lTst i That
no expenditure Tor advertising, however
lcIc!uus OF laylsn. Will creste OF improve
trade wltcCuL the advertisers cooper
.t.un. be may Ill columns with sn-
anur cenenIs Of the superior 4uAlltv sod
.hespness OF MS goods. but unless those
goods ara low-pr,csd ana excellent MS
.yl,,., viii o- wasted. To parspErase
Or. Johnson. tae newspaper brings Gus
.Umers 70 ais store, out Gao not De ~
t,r.ed 20 make them buy goods That
Is lis part Of me 0uslnes, ard Il re does
cot IL nargo Il faithfully ae ass only
.Eeu building costly system o. water
gorSs 70 ne led from n sra rock. To
.a.s Gauss msv De attributed iGuch OF l11
.a..tIng reluctance II dealers 20 aGTer-
Is. .a,lr wares. y " 3 whose .0ols
-err- answered as representations
spent .aousaaCs Ji GUi,srs.n adve-t!sIngi
ID. store was crowded iOE u while, lien
: was ie,er-ed anu he tal!ed-tltre:ore
here j. aOInIng IN advertising. The AZ
yumenL NAV De regarded ~ some PEG
Die - plguslb.e. out 1 does Tot require
nuca Intellectual power 20 detect is
-a..sCv.
S.!.i another point 20 DC meILohe1 :
ne IeIet .aat because IN advertisement
Enrra appears 20 lsv e not followed To-
NOR - Jv An apprec!Aois lEC:s=sa o.
sa.es ..a advertise - EN- -as done 10 =p11
and q theory Vi advertising IS .a.s-.
-...Ea I =. perhaps. impossible - n
.er, -ouCa LII. anal Tot De -esd-'e.
an -.dv-nus put iaFes me isi-'
.Wante4-A Dog, n the JDs.lrest cor
aer u the oCscurest daily o: me -ltT ana
ys .yuvfLCeC u .nIs--iL : Tot - d *
lec,,.. "a. .-. moment a person cssiS as
~. 1Yon the advertiser 2AEoIHcemeEt
r. Us out 'O- the suTert.ser store. -e
nav -ul II ne time need any a!GC-1 n
.aGr,.. .!n-. OF ne may Iea. Win AZ
other house. But II ne representation
a--.......- &c Sil4 almost .-eF.-"o.E =,
Er--ava- ae needs SCv.1.Cg b: "a A.n-
.uauus rad. ,urH 20 ne paper F-cTf -e
-aE - G.Iu ana give me a1F"F-.s"E b.
.r,A.. The merchant should regard -.s
5ut.av 'u- advertising as - T0utL --.a'
painting lr putting up ais sign 7Hsr-.--
IS 4 necessary cEsTge upon ne woe
e.aT business. Lle -G-c. %. TL!c- : 10.
o b.. Drrc gT-t IumedlhIrir. Hen 70
Tot SOW vines. one Jay aud harvest d.
ne urZ;.
The .nas us. mentioned includes AZ
other tie nan $40 lAs gun % 81
-er..se must Keep N a1v"E..silE u -
,..r-..s . .lrL.ua. lEC-HASe IL --e vol
me 3D.! Id: pushes. lie UAT Neap
.,rsc~ .s:eruLs u satisfied customers.
7It re names are .ls. some u -l-s"
viii De detached by seeing me adFAH-
ages Of other dealers persIsTent.T adFo-
lated. Ee vii. car:acL.y not sttEac. new
patrons. raev W.! 90 elsewEera Ass
. .cev would seek another store nan
us. II. N coming % ne door, they ioH-I
locked anu me shutters Up.
W nave Already gone over the 'o'
.ec,iors % the calCnpenny u.eglunA:a
MEDIUMS OF ADVERTISING, 20 nucA sdec.el
hitherto Jv dealers VINO .lOug1t --SI
.nespuezs a4vavs meant ecJHomrr a-.A
nat 4 me advertising Iepar;neh. u Az
business ne principles governing !Ae
conduct OF The other departments 20
yrger obtained. Messrs. ". ". sharpe
X co have already puoAslrd some
striking testimony gwen 0y me great
merchants whose names are familiar IN
ne mouths Of Americans - aousehoId
words. That of Aessrs. Lord aad
Tav.or 8 herewith presented:
.Df all ne methods open 20 lac
merchant .o7 advertising als business. al
.vDsr,erce OF 1esr!v half century
.rao.es Is 20 InnesltatIngiy declare n
.avo- D.! The newspaper. l. =, FtAuut
.xcep..Cn, the most economical. PeFs!s-
.ent. os!nst&S.rg and successful esnvasser,
,2v business irn csn secure Tor ne
purpose N bringing their goods - ne
attention Of the consumer.
y, comment upon the recital 81
.yper,ence Is neeled. tur,AeT man "a
1o,e nat Messrs. Lord y Lay -uT nave
.sk.n me sound scientific we" OK
I advertising, That thev rec0gnizH .-e
/ necessity Tor persistence and understand
nat ne newspaper nas zone Is iutT
E1en : aas orouga. me adTeF..ssE5
.,o-s IN ne attention Of me consumer.