The sun. [volume] (New York [N.Y.]) 1833-1916, 1878-07-30
CHEAPER BEER IN NEWARK.
ONLY THREE CENTS CH.fROED FOR A
Glass TEN YEIRS 400
Parker. Fortune Made In u Place Opened ut
First ~. Shoe MnnutaUtory-A Place
where Two Gents VIII Pay for q Glass


Henry Parker. now q manufacturer ~
soda wator at IA Centre and TAG Baxter streets
claims the credit Of having been tho first man
TO start the sale Of cheap beer in this country
since the rebellion. lie IL sturdy. enterprise
ing Englshmun. who looks back ut HE cxpe-
riences in the vending of thrce-ccnt glasses 81
beer as tho events Of period Infinitely more
active and profitable than pleasant for. rs he
philosophically inquiries. WHAT'S the good OF
all the money and luxury in tho world II you
havnt got peace and uuictncssY With nice
discrimination however he blanes not Tie low
price OF his beer for his lack oi the much de-
sired peace and quietness." but the peculiar
locality and habits Of his customers whero he
carried on his business in this city. But 1t was
not In New York that he started the sale Of lager
at three cents a glass. in 1868 he rented huge
basement under 100 Market street Newark
with view to establishing there shoe manu-
factory. but some difficulty 10 harmonizng
labor interests interfered with tho success Of
his project and he found himself left with
the big basement on his hands. on seven years
lease. at an annual rental Of Al 900. and with no
apparent use for tho property. In this emer-
gency no recalled the memory OF the magnin-
cont gin palaces Of London Manchester. and
other English cities. built up and maintained
on tho aggregation Of infinite numbers OF small
profits; places costing. in somo instances as
much as 100000 for their fitting W alone. yet
In which gin. ale. porter, Be-. were sold at what
wo would term bed rock prices" II seemed
10 him that an opening was offered for the
starting In his basement Of bnrroom on the
English plan. IL not with such magnlnecnce. at
least with equally economical adaptation Of
prices to the means OF patrons On the 18th Of
November, 1869 he opened his doors. Offering
10 the public excellent lager boor for which he
paid 80 per barrel ai three cents glass. That
DO per barrel 1t should 100 remarked in this
connection. was subject To u discount Of ten
per cont for cash, an advantage which he was
careful TO secure. Even then however. II must
90 borne in mind. he was paying 81 per barrel
more for his beer than our beer sellers have to
pay now, and was under tho burden of heavy
rent The success OF his enterprise more than
coalized his most sanguino expectations In a
very short time his oecr bills ran w To rs high
As $1,000 week, his place wa constantly full OF
patrons. and he appeared to be the only person
who was doing anything Ia the beer traffic In
that neighborhood. Finally, with the intention
Of extending the sphere Of his operations, no
s9ld out his barr9om al a large profit, came to
SO Bowery. and on March 2, 1870 opened that
place also, Offering TO the public Of this city for
shea rss glass ~ lager for three cents cents The
beer which he sold was Albert Schable's ofNew-
ark, and he paid slO per barrel for it-sublectto
and he did an enormous business. but as he
says. these young Irish American chaps ard;
come up hand drink has fast has they could
pour Il down. HAND make such noise that
'ands hand pulled 1t for to make sure my end
was really hon my shoulders. At length,
wearied by the uncongenial excitement and
with plenty Of money to 70 into a quieter line
OF business. he sold out. HI says now that beer
SELLERS to-day can much better AFFORD 10 sell beer
for three cents per glass than he could then. as
not only do they get the beer for less. but all
reduced As for the cost OF making the beor he
connot understand why at present prices Of
than smiths new ale. which contains quite as
much malt and hops yet 10 sold Tor 81 per bar
eel. while lager Is held a! s.. Eneourased BY
Pacific Garden. in the noiRhborhood, cut down
his price for lager from five to three cents and
did well at that until the idea came 10 him that
bo might do better by new departure by put.
ting his price UP to five cents and getting lot
Good beer is sold in Newark for two, cents a
glass. and three cents schooner and the deal
srs say that they are satisfied with their profit
One man has done paying business for four
years in selling two glasses OF beer for five
cents. and the proprletors Of score OF places
are reapng FAIR profits at three cents a glass
md hye cents a schooner The hye cent dealers
denounce the three cent men as wreckers OF the
business. but the latter are making money pay
Ing cash Tor their beer and gradually lncreas'
In 1872 beer was first sold in Newark for three
cents glass. but the venture was not very sue
cessful. because the beer drinkers had an idea
that tho beer must be of an Inferior quality.
Thon. too. men were ashamed 10 enter three
pent place. Tor fear on being ridieuled. The
could make money at three cents glass But
Ia 1873 several barrooms were opened, In which
The proprietors paid cash for their beer fitted
their barrooms up handsomely, and soon at
Of curiosity, or " Tor the fun Of the thing but
when they found that they could get the same
beer for three cents that they paid five cents for
In other places. they gave the three cent houses
!heir patronage. The hve-cent men saw their
sd by y1 Scs H scRoo sen aSa
large glasses Tor I'VE cents although they pro-
paid ~ a barrel for their beer, the same as the
hye;cent men. and made money
They drew the custom Of the workingmen
and now they number among their customers
mechanics clerks and business men who object
can got FOR three cents The brewers sell beer
. anybody who will pay their price IN cash. 50
lhey want; They pay go cents a keg the
brewer dedueilng 10 per cent Tor cash. There
more on every keg than the majority of the fve
cont dealers, for very few Of the latter pay cash.
According TO the returns received by the In
formal Revenue Collector there are twenty-five
brewerios ~ Newark and from May !, 1877. 10
April 49, 1878. they sold 36a ga barrels OF beer,
which at s. per barrel would MAKE the receipts
ofthe Newark brewerie- for tia, year ~ .953.-
b52 some OF the brewereH Included in THIS
estimate, are very small concerns, tie greater
part OF the beer being made a. ten or twelve
brewerics Newark beer had large sale in
gradually crowded out by the New York brew
ers. 50 that the Newark brewers are not as a
Mr.. Jacob Schmitt Of Market and Arlington
sreet9 Is one Of the Pi9Gneer thrte centers
sale. a weekly newsI PAPER and II a man OF en-
lerprise. He was not at home yesterday but
his bartender said:
=" Mr.. Schmnt has sold beer at 5 cents for two
glasses. or cents schooner for nearly Ave
years. We sell all kinds Of beer for all the
brewers in the city advertise IN the paper aud
pAy in beer. We use one keg Of each brewer
alternately, so that we always have fresh beer
and can suit all customers. The schOOners
hold u little more than TWO glasscs, This bust
ness was started 10 give the wOrkingmen a
show. and hundreds Of them pass here every
day to and from work A proht OF 81 rs Is made
on each keg, so that when six or seven kegs are
sold IN day man makes money. We do not
sell any quarts. but we sell al immense guam
hty If beer don't know how much the boss
makes, but | know he is satisfied with the
profits.
Charles Mink has sold beer for nearly three
gears AT ~ Market street for two cents a glass.
There u on" bar at which beer il sold for Ave
cents glass or schooner. and directly oppO-
Bite II the bar whore beer IL sold for TWO cents
glass. Ih7 Is latrunlzud by woIkiugmen. Mr.
Mink prosprrcd go well that he oll.hed a very
large barrOOm at l26 Market street year ago
Hsre ne WAS found lie said,
Nearly three lDIQu a aol1 haar