The Lake Charles echo. [volume] (Lake Charles, Parish of Calcasieu, La.) 1876-1898, 1878-07-25
THERE is but one thing that is sure
here on earth, and that is death,


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ment intended to facilitate the Convenient
ana systematic placing of advertisements in
newspapers. Lit Is conducted upon the prip.
clples which we conceive to be the right ones
Tor securing the best results to the adyer.
tser, the publisher, and ourselves.
we undertake to represent American
newspapers, not only the newspapers of the
city OF New York and of all other American
cities, religious, agricultural and other class
newspapers, but also the small country Jour
mails. We receive regularly and keep on file
the newspapers Of every description through
out the land, whether issued daily, weekly,
or monthly.
| CQNFiNEp STRICTLY TO NEWSPAPER AID.
/ pERTlslNG AND TO AMERICAN NEWS.
We confne our transactions to pewspaners
and do not accept or undertake the manage,
ment of ether classes of advertising, such az
books, sign boards. posters, or Job printing
1t ls our hope that by adhering to one
branch OF advertising we may make ours
| selves masters Of it.
We also restrictour dealings to newspapers
published within the geographical limits of
the United States and Dominion of Canada.
j PAPEK FILES.
We have system of fling newspapers by
an arrangement Of shelving and partitions,
separate space being accorded to each, and
labeled with the printed name Of the paper
it is intended to accommodate, by means of
| which arrangement stran. er can find auy
1 paper he wishes to examine with something
like the readiness with which he would a
word in a dict onary, name in a directory.
or book in library catalogue.
/ TIE NATURE OF THE SERVICE WHICH 1T
| FERTIsER.
| We undertake to maiGtain an established
credit with every newspaper, and TO have at
hand q schedule of the charges adopted by
the publisher of each for advertising space
4 in its columns; to be able to quote those
rates to an advertiser who wishes TO insert
an advertisement in one or several, and to
| procure the prompt insertion of the adyer.
| tisement without any extra charge Tor the
service rendered, which service consists of
quoting the price, printing or writing as
many duplicates Of the advertise ment as
may berequired to furnish one to each paper
to be used, forwarding the copy for insertion
at our own expense for postage or mes.
sengef service examining the papers to see
that the advertisement appears when and in
manner that it ought TO, checking each
subsequent issue Of the advertisement In
each paper in book kept for that purpose,
at all times subject to the inspection OF the
advertiser, and marking plainly ia each
pepper the advertisement as it appears SO
when the advertiser comes (or sends for the
purpose of having the files examined Ito see
that the service for which his money pays
has been actually rendered 1.-THE eye may light
upon his announcement, without the labor
OF searching whole paper or page.
Ii errors or omissions occur it is our duty to
notify publishers, at our own expense for la
Dor postage or messenger end TO see to it that
the publisher Of the paper actually does the
specified service for which the advertiser
contracted:
THE AMOUNT OF MONEY TO BE EXPENDED. |
Persons who have had little experience as |
advertisers often have pretty clear under |
standing OF what they would ike TO do, but |
are entirely igpor ant of the probable cost |
We have maae out for such person a |
plan of adyertis ing calling for an invest,
mento Of $4,000, and on submitting it for APP |
proyal found our customer dismayed at the |
magnitude OF the expense, he not having \
contemplated Oh expenditure exceeding |
5. 90 or $500. In such case labor would
have been saved, if at the commencement OF
the negotiation the question had been
asked: How much money are you pre-.
pared TO devote TO this adveftising~
THE CoNFIDEECE OF OUR PATRONS a MAT
TER OF PRIME IMPORTANCE;
Ii is a matter Of prime importance to us,
for the purpose Of maintaining our influence
with publishers, That it shall come 10 be I'm
derstood among them that our statements
about the advertising to be done, or not to
done, are to be relied upon /; and to this end
our dealing with our advertising patrons
must be upon basis Of mutual confidence
and respect.
OUR CUSTOMERS EST9 gI4LD TO oUR BEST
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sses. ~ In nnrnasa NO saw 90 and Owe
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