The Bolivar bulletin. [volume] (Bolivar, Hardeman County, Tenn.) 1865-1888, 1878-06-06
Geo, P. RayeII = co.. New;P.I,er Aaver.

We undertake to represent American
newspap ers, not only the newspapers of the
city of New York and Of all other American
cities, religious, agricultural and other class
newspapers, but also the small country jour
nails. We receive regularly and keep on file
the newspapers of every description through
cut the land, whether issued daily, weekly,
or monthly.
YER Using AND TO AMERICAN NEWS
PAPERS
We confne our transactions to newspapers,
and do not accept or undertake the manage
ment of other classes of advertising, such as
books, sign boards, posters, or job printing.
= 1t is our hope that by adhering to one
branch of advertising we may make our
selves masters of it.
We also restrict our dealings to news
papers published within the geographical
linIits of the United States and Dominion of
Canada.
THE SYSTEM OF ARRANGEMENT FOR NEWS
PAPER FILES.
We have a system of filing newspapers by
an arrangement of shelving and partitions,
separate space seing accorded to each,
and labeled with the printed name of the
paper it is intended TO accommodate, by
means of which arrangement a stranger can
find any psper he wishes TO examine with
something like the readiness with which he
would q word in dictionary, a name in a
directory. or book in library catalogue.
THE NATURE OF THE SERVICE wHICH IT
Is OUR SINESS TO RENDER TO TIE AID
VERTISER.
We undertake to maintain an established
credit with every newspaper. and to have at
hand a schedule of the charges adopted by
the publisher of each for advertising space
in its columns; to be able to quote those
rates to an advertiser who wishes to insert
an advertiser ent in one or several, and to
procure the prompt insertion of the adver-
Gsement without any extra charge for the
service rendered, which service consists of
quoting the Price, printing or writing as
many duplicates of the advertisement as
may be required to furnish one to each
paper to be used, forwarding the copy for
insertion at our own expense for postage or
messenger service, examining the papers to
see that the advertisement appears when and
IN a manner that it ought to, checking each
subsequent issue OF the advertisement In each
paper in a book kept for that purpose, at all
( times subject to the inspection of the adver-
| tiBer, and marking plainly in each paper the
advertisement as 1t appears, so when the ad'
yertiser comes tor sends) for the purpose OF
| having the files examined Ito see that the
service tor which his money pays has been
| actually rendered. the eye may Light
! promptly upon his announcement, without
/ the labor of searching a whole paper or page
If errors or omissions occur, 1t is our duty
! to notify publishers, at our own expense fol
| labor, postage or messenger, and to see to il
/ that the publisher of the paper actually does
| contracted.
! TIE AMOUNT OF MONEY TO BE EXPENDED.
/ Persons who have had little experience as
| advertisers often have a pretty clear under
standing of what they would like to do, but
! are entirely ignorant of the probable cost.
| We have made out for such person plan
of advertising calling for an investment OF
| 81, 900, and on submitting it for approval
! found our customer dismsyed at the magni-
| tude of the expense, he not having cOntem-
| plated an expenditure exceeding $500 or
! $500. In such case labor would have been
/ saved, If at the commencement of the nego>
tlatiOn the question had been asked f: " How
much money are you prepared 10 devote to
/ this adYerJisingP'
| TIE CONFIDENCE OF OUR PATRONS i MAT
TER OF PRIME IMPORTANCE.
| It is a matter of prime importance to US,
| for the purpose of maintaining our influence
/ with publishers, that 1t shall come to be I'M
! derstoOd among them that our statements
about the advertising to be done, or not to
| be done, are to be relied upon: and to TINS
end our dealing with our advertising patrons
| must be upon a basis of mutual confidence
ard respect.
| OUR CUSTOMERS ENTITLED TO OUR BEST
| SERVICES.
! Whenever we are doing the advertising
| for any individual or firm, we consider them
/ entitled to our best services. If they suggest
using a paper which we know to be not the
]
reasons. We often expend good deal OF
| time for very small advertisers, much more
/ than the profits on their patronage would
/ warrant; bat as they entrust to us what they
| have to disburse. and influence in our direc-
ton the patronage of their friends and ac-
| quaintances, we are content.
OUR PROMISE.
We promise those advertisers who entrust
their advertising patronage to our manages
ment that we will not allow them to be
charged in any instance any more than the
publishers schedule rates; that we will pro
cure for them the acceptance Of any advan-
tageous offer made to them definitely by any
! newspaper publisher, advertising agent, OF
canvasser OF responsibility. Although we
aIe unwilling to do work without q profit,
and never offer to do so, yet in conformity
| with the promise made above, we sometimes
| find il advisable. Competitors, anxious to
gain a hearing and secure attention, occa>
! sionsIiy make offers which it would advance
! the true inter ests of our customers to accept,
! In such cases we hold ourselves bound to
secure the bargain offered.
E1traot from the Neao York Times June Il
1875,
Ten years ago Messrs. George P. Rowell &
/ Co. established their advertising agency in
| New York city. Five years ago they alb
| sorbed the business conducted by Mr.. join
! Hooper, who was the first TO go into this kind
! of enterprise. Now they have the satisfaction
| of controlling the most extensive and com,
| plete advertising connection which has evel
been secured. and one which would be hardly
possible in any other country but this. They
have succeeded in working down a com
plex business into so thoroughly system
atlo method that no change in the news
! paper system OF America can escape notice
| while the widest information upon all topic
interesting to advertisers is placed readily a
the disposal of the public.
I
CHEAT age carries with it a certain