The New York herald., 1878-10-05
"This Establishment Docs Not Ad-
vortise tn the New York Herald"

"This K Establishments Docs Not Ad-
vertise In the New York Herald"
And now another newspaper is under the
ban Of managerial displeasure. The
opinions of the Ecening Post have proved
unsatisfactory to the conductors of Booths
Theatre, and they have, therefore, de-
termined, precipitately and cruelty, to
evitable ruin by Withdrawing their adver-
tisement from its columns We know how
this is ourselves. In the past we also have
sometimes found ourselves unable to satisfy
theatrical notions of propriety and on one
occasion-as the public will doubtless re-
member-the managers formed an associa-
ton the object Of which was to ruin the
HERALD by depriving it Of the enormous in
come that it was supposed to derive
from tho advertisements of the theatres.
But the result disappointed the managers.
In fact, the announcement at the door of
every theatre in the city that 'This estab-
lishment does not advertise in the NEW
YORK HERAID"-with the known animus be-
hind twas an advertisement that we could
not have obtained by any given outlay of
money ; for the people comprehended that
journal which had offended all the theatres
by its resolute independence of action was
the one that would give them independent
opinions. One theatre now proposes to
crush the Post as six or seven then proposed
to crush the HERALD. and though we shall
not undertake to make any comparisons as
to the resistance in the two cases we do not
believe the theatre will succeed. Indeed,
we congratu late the Post upon the incident.
Few subjects are more difficult to deal
with in journalism or more trouble
some than the theatre Readers OF news
papers want to have a rational account of
the dramatic activities of the time and to
read fair and honest judgments Of the plays
presented but woe to the writer or the pa
per whenever this honest account happens
to be in the slightest degree unpalatable in
the theatre. Only fulsome adulation is
palatable there, and if observation takes
any form but that the little contrivance
now tried on the Post is practised on the
paper, while the critic is assailed with
OOaAoC vAeAPSA0"AOA OoAAhAoAAy VIZ tACot-
rical world is a pleasant one to the pro-
fessional critic, and it is not easy for him
to say harsh word of any of his dear
friends on the stage In order that no gen.
tleman may be put to such painful ex-
tremity aud that the kindly graces of
friendship may not prejudice our inde-
pendence we have no recognized theatrical
critic. There may be fifty recognized
HERALD critics known to the public, but
none are known to us. Any gentleman on
the paper is competent to write OF any play
what the public wants to know about it, and
that is what we want to print Perhaps we
sacrifice to this the dainty points of critical
art but the people will always appreciate
more highly the plain opinion of man who
has paid for his ticket than of any critic
whatever and we are Indifferent to points
in critical style that are beyond the reach
of common sense, especially if they are to be
gained by o system that casts a shadow Of
doubt upon the complete independence and
truth Of what is said.