The Lamoille news. (Hyde Park, Vt.) 1877-1881, 1878-05-29
Geo. p. ROweIi IL Co.'s Newspaper Adver-
Using Bureau, New York.

THE OBJECT OF OUR ESTABLISHMENT.
Our Newspaper Advertising Bureau No. 10
Spruce street, New York, is an establishment
intended to facilitate the convenient and sys-
tematic placing OF advertisements in news
papers. 1t is conducted upon the principles
which we conceive to be the right ones for
securing the best results to the advertiser, the
pu blisher, and ourselves.
We undertake to represent American news
papers, not only the newspapers Of the city Of
New York and OF all other American cities re-
ligious, agricultural and other class news
papers, but also the small country journals.
We receive regularly and keep on file the news
papers of every description throughout the
land, whether issued daily, weekly, or monthly.
CONFINED STRICTLY TO NEWSPAPER ADVERTISING
AND TO AMERICAN NEWSPAPERS.
We confine our transactions to newspapers,
aud do not accept or undertake the manage
ment of other classes of advertising, such as
books, sign boards, posters, or job printing.
1t is our hope that by adhering to one branch
Of advertising we may make ourselves masters
of it.
We also restric. our dealings to newspapers
published within the geographical limits of the
| United States and Dominion of Canada.
THE SYSTEM OF ARRANGEMENT FOR NEWSPAPER
| FILES.
We have system of filing newspapers by an
arrangement of shelving and partitions, sepa-
rate space being accorded to each, and tabled
with the printed name Of the paper it is in
tended to accommodate, by means Of which
arrangement stranger can find any paper he
| wishes to examine with something like the
readiness with which he would q word in
dictionary, name in a directory or a look in
q library catalogue.
THE NATURE OF THE SERVICE WHICH 1T IS OUR
BUSINESS TO RENDER TO THE ADVERTISER.
We undertake to maintain an established
credit with every newspaper, and to have at
hand schedule of the charges adopted by the
publisher Of each for advertising space in its
columns to be athletic quote those rates to an
advertiser who wishes to insert an advertise
ment in one or several and to procure the
prompt insertion Of the advertisement without
any extra charge for the service rendered,
which service consists Of quoting the price.
printing or writing as many duplicates of the
advertisement as may be required to furnish
one to each paper to be used, forwarding the
copy for insertion at our own expense for pos
tage or messenger service, examining the
papers to see that the advertisement appears
when and in manner that it ought to, check
hing each subsequent issue of the advertisement
in each paper in book kept for the purpose at
all times subject to the inspection of the adver-
tiser, and marking plainly in each paper the
} advertisement as it appears 30 that when the
, advertiser comes Cor sends) for the purpose of
having the files examined Ito see that the
service for which his money pays has been
, actually rendered., the eye may light promptly
upon his announcement, without the labor OF
searching whole paper or page.
} Ii errors or omissions occur, 1t is our duty
to notify publishers, at our own expense for Ia
Dor postage or messenger, and to see to it tina
, the publisher of the paper actually does. tn
specified service forwhich the advertiser con-
tacted.
THE AMOUNT OF MONEY TO BE EXPENDED.
Persons who have had little experience al
8 advertisers often have pretty clear under.
standing of what they would like to do, but are
entirely ignorant of the probable cost.
We have made out for such person pan
Of advertising calling for an investment oil
$5, 900, and on submitting IL for approva
2 Of the expense, he not having contemplated
an expenditure exceeding 5000 or $500. In
such a case labor would have been saved IL a.
{ the commencement of the negotiation thu
4 question had been asked "How much none,
. are you prepared to devote to this adver
1 tising2 2"
/. THE CONFIDENCE OF OUR PATRONS NATTER O,
PRIME IMPORTANCE.
1t is matter OF prime Importance TO us. fo
8 the purpose of maintaining our influence with
, publishers, that it shall come TO be understood
g among them that our statements about tn
q advertising to be DONE or not to be done, ar
!, to be relied upon; and to this end our dealin,
3 with our advertising patrons must be upoi
n a basis of mutual confidence and respect.
: OUR CUSTOMERS ENTITLED TO OUR Res
@ SERVICES.
o Whenever we are doing the advertising TO
= any individual or firm, we consider them en-
4 titled to our best services If they suQQes
!, using paper which we know to be not the bes
y for their purpose, we sayso and give the reasons
We often expend good deal Of time for VAR