Evening star. [volume] (Washington, D.C.) 1854-1972, 1878-11-05

The Springfield Republican publishes adj
tof1ally the following sensible remarks on sd-
Reforms OF all kinds seem % be in fashion.
The reaction from the craze OF speculation aod
imitation and politics and low moral standing
prlneS with II application OF good sense aud
economy, OF better morals and higher tone and
Sooerer views OF things. in nearly all depart-
~. OF ne one OF the out-cruppings OF this
new lssnlon or common sense Is In the business
- Eva Z, Topping on the more expcn-
sine ana sensational and vulgar modes OF put
tnS the things 10 sell before the attention az
the person who buys. The reform WAS Wi,
voiced al late meeting OF the stove manufsr
Iurers, where the president denounced the ia
enectlNe ana expensive advertising that has
been much INDUCED in by the trade inc tswdr,
Autographs and other sensational machiner,s
and recommended instead the more exclusive
Use or the best newspapers. ssIf we wn,la
make the best possible use OF our money he
continued, ''we should patrunize ab,y-cop
Quoted and responsible newspapers. The news
paper Is UNNECESSARILY the best medium opea
10 our trade; the most liberal and expert al
Nertkers testify 90 its value and I'm the employ
ment OF It's columns we would md means OF
escape nom wasteful, undigntied and ineffect-
I've methods, 20 which 30 many resort In their
eageIheSs To secure attention and patronage"
These are. indeed, suggestions OF experience
ana common instinct, that they are being
auopted by merchants, manufacturers ami
other classes OF the community having occa-
ION 10 tLga e In either purchasing or selling
oid ana well-eStahlished papers, with CON
stitIenc.es rel reSenting the best classes OF a.
cieiy, are undoubtedly the most ayailable the
cheapest ana the most remuneratiye avenues
'or advertising. The constituency OF A news
paIeT, Tie character. the consuming o,iality
lie TASTE and variety OF its readers their Ty.
Feet Tor II and the fidelity. with which they
ana their families read IL, are facts 90 be CON
Sldered quite as much as the mere amount OF
z loss emulation. Then again. as Advertisers
tahiot use all the newspapers, there Il the
question CT section. and into this enters the
extent, completeness with which any one or
more newspapers occupy certain held ana
render unnecessary The Use OF its local rivals
ON all these points there Is a field OF disrrilpi
mating intelligence by advert iSerS who would
get lhe worth Of their money. and the concIu-
slonS oil the stove men are evidently rejecting
tie thought and action or other clas,eI Of ~
NertlseIS throughout the country.
THE NORTHWEST PASSAGE.-The tIoihrDhure
Hdrdeis 7tGniap, Of October i6, contains a ttlr,
gram from lrkutSk, addressed 90 Mr. Oscar
Dickson 10y Professor NordenSk hold, anuopnr-
Ing That he had reached the mouth OF the Ieas
on the Zith OF August, after having passed Cane
ChclNuShtn without meeting with any notPwor-
Thy uOStScle from ice, and that the yoyagr
would be continued toward Behring's Straits
With the highest hopes al success. III Is pr1Da-
be that Professor NordcnSk folds anticination,
have Icen by this time reali1ed-thaL the Vera
has reached Behring's straits. and thus StIccas,
4 ily accomplished the Northeast PaSSay.
News has also arrived that the Lena, a smaIi
steamer which accompanied the Vega has as
cended the river OF the same name having
arrived at the town OF lakutSk on the 22d OF
rtember.-l Nature.