The Red Cloud chief., 1877-10-25

Advertisements of lost or stolen horses
are also numerous at this period Together
with announcements of public convey
ances and stages. But it is a curious
fact that the first trade advertisement
refers to that most popular beverage,
the cup that cheers but rot inebriates."
1t is as follows in the Mercurius Politi-
Gus of September 3oth, 1858. about three
weeks after the death of the great Pro
tectOr:
THAT Excellent and by all Physicians
approved China Drink called by the
Chineans Tcha, by other nations Tay
alias Tee, Is sold at the Sultanes Head
Cophee House, in Sweetings Rents, by
the Royal Exchange, London"
The mention of a ~'cOphee-house'
shows that coffee also was making its
way into popular favor. In the Puritan
period there were obvious reasons for
~encourag ng these competitors against
strong ale and heady wines. Tea and
coffee were relied upon then as now a
antagonists of strong drinks.
With the Restoration, the Mercurius
Politicus changed its opinions and be-
came the court journal, under the name
of the Mercurius Publicus. King Charles
was very fond of dogs, and before he
had been a month at Whitehall n OF
his favorites was lost n stolen. On
June 18th, 1860, an advertisement ap-
peared promising a reward to any one
who could give information about the
dog. In the very next issue of the pa
per the advertisement is repeated In
substance, but with a point and humor
which almost irresistibly lead one to
think the king himself penned it. Here
it is. cerbdtim ct Hterattm:
sHWe must call upon you again for
a Black Dog, between a Greyhound and
a Spaniel, no white about him, only a
streak in his Breast, and Tayl a little
bobbed. 1t Is His Majesties W Dog,
and doubtless was stolen. for the Dog
was not born nor bred in England, and
would never fOrsake his Master. Who
soever finds him may acquaint any at
| Whitehall, for the Dog was better known
| at Court than those who stole him. Will
they never leave robbing His Majesty?
Must he not keep a dog? This Dogs
| place Though better than some ilnag-
incl is the only place which nobody Of
fers to beg.
1t is scarcely possible to doubt the au-
thorship of this, especially as it was
originally printed in larger type than
was ordinarily used for advertisements.
| That gay and genial humOr which
| charmed the nation into submission to
a d~isgraceful despotism for so many
| years, 8 leans forth Enthusiastically in the
| closing sentences.
The revival of field sports and pas
times after the Restoration brought into
the paper numerous advertisements OF
sporting animals; and among them &C.
crrs the following inquiry for a falcon
belonging to King Charles, which shows
| that hawking was not vet an extinct
country amusement. 1t appears in the
London Gazette of 1857:
A sole.ger Falcon of His MajesSy
lost the Is Of August who had one
Varvel of his keeper, Roger Higs, OF
Westminster. Gent. Whoever hath Ia.
ken her up and give notice Sir Allan
Apsley, Master of His Majesties Hawks
at ST. James's shall be rewarded for his
paines. Back-Stairs in Whitehall.
In the pages Of the Gazette, which
had now become the court and efficial
paper (the latter character it yet retains,
the inventors and vendors of medicinal
specifics for the ills that flesh is heir to
sought the attention of the public, par
ticularly of the upper ranks. During
1866. antidetes and remedies for the
plague were freely advertised. The
Intelligencer of August 18th announced
IAN excellent electuary against the
plague, to be drunk at the Green Drag
on, Cheapside, at sixpence a pint"
The true value of the advertisement
appears to have dawned upon the pub.
lie mind about the time of the revOlu.
ton Of 1858, and the accession of vii
liam Of Orange. The country began to
breathe freely, and the new spirit OF
enterprise manifested itself not only IL
the advertising columns Of the public
journals, but also in the increase Of thu
number of papers. not less than twenty
six having been set up within four year;
after the settlement of the monarchy
Adpeytisefs' Guide