The Hickman courier. [volume] (Hickman, Ky.) 1859-current, 1877-09-07
BIG PRorrrs ANN Sv.Ir TRADE

BIG PROFITS AND SMALL TRADE
ADVANTAGES OF HIcKMAx MARKET
Htfkman is advertised by dozen or more
81 aller trade points as the market of this
section. Hickman prices on produce, dry
/ goods, groceries, and many articles OF
home manufacture, governs the prices az
these contiguous points. Hence, it Is
that natural feeling of antagonism has
/ grown up at these smaller points toward
Hick man, and parties whereabouts uncon-
sciousy drift into such sentiments. W {
say these feelings are somew what natural
The individual or town, which drives
others TO small profits and close sales.
naturally leaves sting, because with
that place dead or out Of the way, the-
could and would sell goods at much better
profit close fnancier and business
man makes the estimate that Hickman
saves to Fulton and Obion counties alone,
more than one hundred thousand dollars
annually, by way Of protection to the
farmer and public generally, from the
natural tendency 10 higher profits in
these smaller places. If the public will
think of this, they will see these figures
are an underestimate. Now, il may be
said of a truth, that these smaller points
make a similar saving by holding lick
man in check. The only ditfervce is
that their influence is more scattered
and therefore not so palPabIe.
Big profits must 60 with small trade, or
else bankruptcy will follow. Common
sense will tell any body this. The mer
chant vino carries stock of 1000 or
80, 600, with an annual trade OF five or
ten thousand, must necessarily make a
higher profit on his sales, than the mer-
chant with fifty thousand dollar stock ana
annual sales of from one to two hundred
thousand. The first would starye at >
per cent, whereas the other would make
some money. In these figures, the farm
ers and public generally, will see the diff
ference between the Hickman merchant
and the smaller trade points, aud in this
we say nothing of the fact that larger
stocks present better assortment OF
goods to select from, and also claASes Of
,
fed in carrying. These points present
matter for the farmer TO thoughtfulIy con-
slider. These lesser trade places are nee
essary to the interest and convenience Of
neighborhoods, and should and will, al
ways receive trade in proportion TO their
merit and the demand for them, but 10 is
fatal mistake, for farmers, TO seek the
injury of their principal market.
Hickman possesses these unquestioued
advantages, but while this is true, if a
Hickman merchant expects his larger
stocks to bring larger profits aud larger
trade together, he will be disappointed.
We are surrounded b. perfect bevy Of
active, working, .enterprisiug, worthy
merchants, at Union City, Clinton, Co
lumhus, Woodland, Jordan Cayces, Full
ton, Troy, TiptouvilIe, New Madrid Viii
souville, and other points, who won
permit it. The successful merchant of
this day must look to his aggregate anuU-
al profits, and not TO special retail profits.
The merchant who, by low prices, iaiar.s
an annual trade of one hundred thousand
Dollars, making an aggregate profit of
is5, 900, makes more than the man who
contents himself with twenty five thou
sand dollars sales at larger profits, netting
only -, SOC profits Here then l. the
business outlook of Hickman iu nut
shell: These larger annual sales can be
made here, and the facts prove IL, but the
taauceHas,,t Of prices sufficiently 5.l,r