The sun. [volume] (New York [N.Y.]) 1833-1916, 1877-05-13
THE GREAT LONDON DAILY.
now the TIMES EST4BLISHMEyT ia
Slid TO BE CONDUCIED.
n visit 10 the New BuiiJing-The Mechanical
Department AeccssibIe-'rhe "Intei,ectu,,,
Department" Invi.ibIe- Adyerti.Inr


LONDON. April % II is n nroner thin,
always for an American newspaper man To t,,
"A visit TO the London Tunes office There IN nn
idea abroad that the Tunes Is a great rhun.
dcrcr. and is therefore, capabc Of setting n
maiestic example to all the world of iournnii,n
This is quite erroneous. The Times is grrni
journal. and all that. but | can name n hnif
dozen newspaper establishments Oh oar aide ~
the water that excel the Tunes IN all that "a
modern and elegant The new Iupes building
tx in Victoria street. close to the end IT Black
friar's Bridge. and in full view Of the Thames
The front building. which has been complciej
about two years. IL "a pondcrOus brick affair bv
no means cuuHlng in architectural displaytb,
prominent newspaper buildings IN Chicago II
Louis, and Louisville TO say nothing oil N",
York and Philadelphia. Its strength il tina
main point. There isn't n wall in the building
that wouldn't answcr for rasemate in tort 4
the first -clnss. No gorgeous sign indicates tn
the wayinrng man the home Of the Thunderer.
A modest brass platg on ca n side OF thG main
mcnt" and that il all there is Of it.
At 10 o'clock T. NJ, when | aighted from A
cab in front. there was no sign OF life visible in
the main building. Al was sombrc, dun. and
dark A policeman on duty pointed ths way 10
a side entrance which led into AN open court
across which | was shown to the mechanical
department Aside from eight clumsy press,s
of the Walter pattern. there il nothing particu-
lary worth seeing in the Tunes cstabli shmcnt.
There IL nothing light. airy. or graceful about
the concern. The appointments arc all in keep.
ing with the thing produced.
The managing man 81 the TINS is Mr.. Ne.
Donald, u canny ScOtohman about fOrty-c.h
years Of age. He IL "a plain look INK soul. with
an immense head. sandy hair Of u curly dispo-
sitiOn, and ~ keen gray eye, He has grown up
IN the service of the concern. and Is the auto rat
of the business department. Young Mr. Walter,
now thirty-1Ne years q age. H. what we would
cull tho managing editor He gathcrs the
news. and hires tho half paid attaches Of the
British Lcgat ons who sgrve ne correspondents
"a seat IN the Commons and has little Or nothing
to do with the details OF hs paper.
From Mr.. Mcdonald favor is obtained 70
pass through the mechanical department Of tha
those
Their throbbng brains are too valuable 10 ba
exposed 10 society during business hours. II
would destroy the mysterious power Of thu
Times ii an outsider were permitted Ia entrr
an editorial room. stick his feet up on the desk.
claw the exchanges and talk politics. The cdi-
tor. Mr. Delane. l. over 20 years of a4sc. and IS
much better fitted for II shelf in the British Mu-
SCUM than the hOwrprit OF u daily newspaper.
He spends good deal Of his time on the COnu-
ncnt searching Tor health. and his death is pre-
diced every time the moon changes. The edl-
| tora council in the Times Office closes at2PM.
every day. after which time Mr.. Delane Is non
| est. II ANYTHING important occurs after that
| hour. the night editors do Tor 1t in SOLEMN cons
| cavc.
The advertising department closes daily nj
| T. NJ. and when the shutters are put up no
| amount of money can insert an advertisement
| in the Times. BY this arrangement the adyer-
| tsements are all properly classified AMI sent TO
| press for the extra sheet about 10 o'clock
was amused to learn that the Tunes had recently
| established feature in connection with Is
| business OF great Importance. 1t was no more
nor less that post Office for the benefit Oi adj
| vert sers such as has been in vogue in the Ep-
gtU'eT Office for many years tonsld'rng maj
| the Times reached the point of lnfaihlity some
| flty years ago. and that its conservative trm-
| permanent places il bryond the reach OF rerklDss
| Innovation. it seemed to me that this was mar
| yrllous advancement. and il opened the Why 10
| the belief that in the course OF nature the Ie's
| would one day become real purV"yor II news.
| | WIS given to understand that the Tunes was
| very proud of lis post Office. In this depart.
| ment the Times has gone ahead Of our Ameri-
| can Journals Ii has. in connection win H. p"t
| oihce. a consultation room Tor advertisers
|
the gentleman who has dog to sell AMI tax
| matters over with him. This. Of cpurS". Is q
| convenience which cannot be over-eStllna"d.
II is conceded that the Tunes has lost to soma
| extent it, influence. The regular edition Is now
| about 81 900 copies. An afternoon edition Is
| printed every day nj 2 o'clock. II is simply the
| morning edition with the new market reports
| imagined, the amount OF room aud ma
| chinery required for this business Is
| something surprising. hut | am warrant 81 IN
| say ing that II any journal IN our sid" hat ma
| same amount To- perform II would lmlrON" n
| the facilities in the Iimrs office. The paper ior
| the concern - made 10y three paper mls, anu
| the water line Of the manufacturer Is lounl N
| every sheet. Thcpupcr il al of the best glul ~
and never varies in weight or texture. When
does the lot is condemned and sent back.
1t il the boast OF the Times that IL never Hlv"r.
| t-es itself. while you may see AT oyer EneiuA \
the blazing boards Of the Ttiegnph and N"rs
| there l. nothing 10 assure YOU OF the "N III u'a
Of the Tules But the Times has recently r.m-
mcnord the issu" II % W'NN ly edition. and Z -
been known Co. .uil uflN t.ou t1fIe in' thti ma
| week. VS. we'll worthy the attention of adN"r-
listers. This Inns .od some Sansuln' p'op" IA
the belief TINT the iuy may vet corn" w'lcn Nls
Times Will boldly call attention 90 Ia own eA lie