The Highland weekly news. [volume] (Hillsborough [Hillsboro], Highland County, Ohio) 1853-1886, 1877-12-13
a Plain Talk with Our Bus
mess EIeH.


Wilmington and Washington, Oul
neighboring county-seats, each sus
tains two thriving newspapers. They
are both well-flled with advertise
ments by their business men, and
one of the Wilmington papers has
recently been compelled to enlarge
in order to accommodate its adver.
tisers.
Hillsboro is as large a town as Ell
ther Wilmington or Washington, and
has as many business men, but if a
stranger to the three towns were to
pick up Hillsboro paper and com
pare its advertising columns with
those Of the Washington and vii
mington papers, he would conclude
at once that they must be much lerg-
er and more important towns than
Hillsboro. It is an indisputable
fact that the prosperity and bust
ness Of a town are generally judged
by strangers from the advertising
columns Of its newspapers.
Now mark the contrast. Both
the Hillsboro papers, for the past
three years, have been forced to
adopt the plan of using sheets half
printed away from home, because
their advertising patronage, (Which
is their chief supporD would not en-
able the publishers to print their pa
pers all at home. The result has
been, that the meagre advertising col
umns of the Gazette and News du-
ring that time have represented but
a very small part Of the business Of
the town, and no doubt many Of
the country readers of both papers
have concluded that our business
men must be lacking in enterprise
and iberality, that and they could
sell their produce for better prices
and buy their dry goods, grocer
les, hardware and other articles
cheaper in other markets, where
greater inducements were offered,
and greater efforts made by the mer-
chants to attract trade, by adyertis-
ing, and drawing public attention to
their wares.
The injury thus done to our town
cannot be estimated. Our business
men, by the short sighted course the
of them pursue, not only
iDiure the reputation of the town
abroad, but also lose a large amount Of
trade, which they could certainly at
tract to Hillsboro By advertising lib
orally, and thus letting the people Of
the surrounding country know the ad
Of trading here There is
no doubt that much of the trade
which naturally belongs to Hillsboro
is now drawn to Wilmington and
Washington by the liberal and per
sistent advertising Of their merchants,
and that most Of this trade could be
brought back to our town, if the
proper efforts were made by cur mer-
chants to draw it here.
The newspapers Of Hillsboro have
.ully as large circulation as those
If Washington or Wilmington, if not
arger, and are just as good medium
or advertising. They are generally
cad throughout our own county, |
md also reach many Of tine people Of
Fayette, Brown, Adams and
Pike county, who live near the line
If Highland, and most ofthe trade of
his region could no doubt be drawn
lere if our merchants would adver-
ise more iberaly in their home
,apers.
Wehope our business men viii give
his subject their attention, and ifso,
We feel assured they must see it is
heir interest to "turn over a new
eaf and in future keep both the
own papers well filed with attract
ve advertisements, and thereby
how to call the world and the rest
f mankind" that HiIlsboro mer
hants keep as large stocks of goods
D every line of trade, and sell them
S cheap, as they can be bought in
ny other town.