Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1877-05-05

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thu ls.-sB.s> - ths FEaSllSassr. are
questions whlrh have Ing ~lnoe. ~
far ~ individual judgment VA eon-
cerned. been decided IL the mega
tive.
tits several years since the system
was inaugurated on tins coast. dur
ing which time probably majority
of the country" publishers have
been compelled, from divers causes,
TO give it a practical endorsement.
In most instances, this course has
been prompted by a desire to lessen
the amount of labor and cost of
printing their respective issues-a
prospect of immediate gain, from
which, if the system was n success,
nothing could flow but pernicious
results. Where the ordinary two
page outside is adopted, this saw
ing amounts at least to one-half in
either of these items. The main
objections to the plan were briefly
stated on its appearance, and since
that time we have seen no cause to
change the views then entertained;
but on the contrary, we have reason
to believe that they were based upon
sound principles underlying the
whole business and affecting every
publisher dependent upon.all legiti-
mate avenues of trade for support.
At the time it was adopted, the pat
ronage derived from San Francisco
advertising was an important aid to
the country press, and. amounted to
more than enough to defray the cost
Of paper, ink, and all the. supplies
necessary to "keep up stock" or,
make good the constant loss from
wear of material and other heavy
taxes upon the slender purses of the
publisher. Our loss from this source
has amounted to several hundred
dollars each year, the whole adver-
Using business Of the city, having
been monopolized by the firms which
furnish ready printed sheets to the
majority of country publishers. The
advertiser can contract for the in
sertion of his announcements in
fifty or sixty journals, circulating
on every portion of the coast, at
mere 1.-THE of the cost that would re-
suit from direct contracts under the
old plan. The principal objection,
therefore, no longer exists, for the
system has done its worst and de-
prived every interior journal of an
important source of revenue.
There appears to be no possible
help from this condition of things so
long as the system is in vogue. and
1t remains for Us but TO avail ourself
OF the single advantage it offers of
presenting our readers 4 larger paper
than they would otherwise obtain.
IL vii doah;l,ss. under tie n-w AZ
Management contain more rY..Iips-
matter than any other iour14l y.ul-
h~lstd IN me TerETsory al ;ise to-
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