Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1877-10-04
The HER AID.
What Judicious Advertising will Do
From the New York Daily Graphic


1t has been said that ssThe road
TO fortune is through printers ink;'
and the truth of the maxim has been
over and over again exemplified in
the cases of many whom we might
mention, whose success has been
brought about solely by liberality
and righteousness in Using.
One of the recent and most notable
instances, is that of Mr.. l.. Lum
Smith, the energetic young proprie-
tor of Autobiography" who is in
debted for his present remarkable
success to his firm belief in the eff
cscy of printers ink.
A native of Natchez, Mississippi,
in 1871, when mere boy, laboring
under many disadvantages, and to-
tally ignorant of business and the
ways of the world, Mr.. Smith COM
menced teaching his system of draw
ing. under the title of "Smithogra-
ply" and by dint of hard work and
perseverance, he managed, in three
years. to accumulate a few hundred
dollars, with which sum he moved 10
st. Louis, Mo. Here he began ad,
vertising in newspapers, and his
business at once commenced to grow
so fast, that he was obliged to en-
ploy assistants, in order to keep pace
with the orders which poured in up
on him from all quarters. When
our Centennial opened, in May 1876,
he came on to Philadelphia, and es-
tablshed factory on Cherry Street
where be had two special machines
constructed for manufacturing his
instruments, turning out over 5000
day, and giving employment day
and night to l3 hands. He paid out
in one month alone over six thous.
and dollars 10 advertising,and at one
time his advertisement appeared in
over 5000 newspapers. His business
incl eased TO such an extent that it
took four clerks to fill orders as they
came in. Over 100000 of his Smith
ographs" were sold inside Of four
months, and he was enabled to re
dnce the price of the outfit srom it's
original cost of $500 TO S1.25. Thus
placing them within the reach of all
classes, and aff'ording hundreds of
agents the means of making profit
able living by the sale of the instru>
ment.
His success has been so remark
able, that many have wondered at it
and some have attempted TO initiate
his instrument, but without success
Tho superiority of the"Smithograph"
is go we'll established and recognized
that it is the.only one of the kind that
is sold. And so far from the demand
having in any way fallen off owing
TO the many limitations now in the
market, we are assured that the sale
is on the increase, and that within
the last six mouths over $4,000
worth have been sold at one branch
office alone.
Branch offices are being establish
de all over the country, and the most
strenuous efforts are being made to
extend the demand for these instru-
ments.
Mr.. Smiths success is forcible IL
lustration of what may be achieved
by iudicious and liberal advertising.
If he, handling only one article, by
advertising can reap such results as
be has dohe and is still doing, what
may not any other man, who has
large and varied stock of goods, sue
ceed in accomplishing, If he were to
have recource to the same means-a
judicious use of printers ink +?
Laughed at and discouraged by
his friends, when he started off on
his career, he has steadily adhered
to the principles which have actual
ed him from the outset. Year by
year he has increased his advertis-
ing, and the success which has crown
ed his efforts so far, has been mainly
attributed to the liberal advertising
he has done, as we'll as to the ener-
getic and indefatigable manner in
which he has conducted and pushed
his business.
Mr. Smiths headquarters are at
136 North Eight Street, Philadelp hia
Pa. He sends his Herald and full
particulars free to applicants.