Mower County transcript. [volume] (Lansing, Minn.) 1868-1915, 1877-01-11

Publishers of newspapers who de-
sire to furnish the Directory with a
statement of circulation are supplied
with blank which takes for granted
the following conclusions
FIRST.
Every publisher is either willing or unwil-
ling to have his circulation published in the
Directory.
Itany publisher is unwilling to have his
circulation published, the publishers of the
Directory owe it to their patrons to state why
the information is withheld. This they do
by inserting the words: "Objects to stating
circulation"
Unwilling to have his true circulation given,
q publisher will desire that none but true cir
culations shall be published for competing
journals.
That none but true calculations may he
published, it is necessary that meme but ex-
plicit statements he accepted from any.
FIFTH.
A statement intended to convey explicit in
formation must be so worded as to prevent.
the possibility of its meaning being miscon-
strued.
SIXTH.
That none but true and explicit statements
may he accepted from others, every publish.
er will see the necessity OF giving bis own in
vary the form a little, another may vary it
more. II none vary it, all will be fairly treat
ed.
SEVENTH.
Tue blank is entirely unobiectionable to
those who DESIRE to furnish full and explicit
information.
EIGHTH.
From persons who are net willing to furnish
an EXPLICIT statement, any other would be
worse than useless.
NINTH.
TO persons who decline making any state
mcnt, the torln adopted is as unobjectionable
as any other.
If a publisher makes no statement Of cir
culation, it is fair to presume that it is from
indifference or neglect, neither of which on
his part will excuse the publishers OF the Di-
rectory for impertecti0ns in their book. For
all such caaes The editor OF the Directory has
instructions to estimate the circulation from
the best information open to him.
The Directory estimates the circulation of
10 newspaper until after an application has
been made to its publisher for the actual fig
ures, and sufficient time allowed to elapse for
the statement to come to hand had any such
been forwarded.
It is believed that no publisher of a news
paper expresses dissatisfaction with the cir
ftoS eis ths sh AM d0
not desire to impress the public that his edi-
ton is greater than it is in reality.
The reason given by several publishers for
not furnishing an authoritative statement of
their circulation for publication in the AMER
10 hot
many advertisers believe the circulation to be
greater than it really is, and that this is an adj
vantage to the publisher which would be lost
if actual facts should be made known.
An unusual number of publishers of the
the AMERICAN NEWSPAPER DIREC TORY
with the actual figures of their circulation.
In addition to the above information, the
AMERICAN NEWSPAPER DIRECTORY tor
PERIODICALS PUBLISHING OVER 5000
COPIES EACH ISSUE; RELIGIOUS NEWS
PAPERS AND PERIODICALS; NEWSPA-
PERS AND PERIODICALS DEVOTED TO
AGRICULTURE, HORTICULTURE AND
STOCK RAISING; MEDICINE AND SURG
cry; EDUCATIONAL INSTlTU TONS, OR
DEVOTED TO EDUCATIONAL. MATTERS ;
AMUSEMENT AND INSTRUCTION OF
CHILDREN; FREE MASONRY, ODD Eel
LOWSHIP, TEMPERANCE AND KNIGHTS
OF PYTHIAS; COMMERCE AND FINANCE,
INSURANCE., REAL ESTATE, SCIENCE
AND MECHANICS, LAW, PRINTERS AND
R 5Hs sHE oi SR9RFN MIS f ASG
NEWSPAPERS AND PERIODICALS PRINT
ED WHOLLY OR IN PART IN THE GER
MAN. FRENCH, SCANDINAVIAN, SPAN
ISL. HOLLANDISH, ITALIAN, WELSH,
BOHEMIAN, PORTUGUESE, POLISH AND
HEBREW LANGUAGES.