Richland beacon., 1877-03-31

a chrome. In itself ii is innocent, not
unhandsome often. and may be a source
of pleasure, yea and of profit. But,
like anything else, perverted in its uses
presenting il a. premium, for exam
ple-it may. become an active agent for
mischief. Az premium it is elusive,
Elusive, delusive, and deluding, particu-
larly in regard to the publisher. OF
course. persons influenced to subscribe
for newspaper by being told that they
will get gratis really splendid work OF
art, portraying Eide and Little Mol
lie," or "The Baby at Breakfast" or
"The Kitten in the Milk JAR" are apt
to be Disappointed, both in the work of
art and the newspaper. Perhaps they
do not deserve much confederation
They ough; to be aware that conscien-
,ious publishers generally make their
journal inviting by its contents; that
whatever money they may have to spend
they put into it, instead Of into chromos :;
that very good journal and a very good
premium are prone to be financially in
compatible.
But the publisher suffers moro than
the subscriber, and for the publisher our
pity is chiefly stirred, because we have
been made acquainted with so many OF
his woes. Chromos are rarely a faulty
of daily newspapers; they belong in the
main 10 weeklies-weeklies of every
order and variety. Many weeklies be-
lieve that chromos are indispensable to
their existence more money, time and
thought are spent on them and their dis
tribution than on editorials, contribu-
tions and correspondence. There have
been instances, and not a few, in which
weeklies have gained vast calculations
through chromos, Or their equivalent,
and have been supposed to be extremely
prosperous, until careful examination OF
the books have proved that the circula-
ton costs more than it brings in. Hard,
cold, undeniable figures have shown
that for each paper sent out two dollars
and fifteen cents was spent, while the
price received for it, including every
thing, is not over one dollar and sixty
seven cents.
Chromos, odd as it may appear, have
often given birth tn weekly newspapers.
Men who would never have conceived
the idea of publishing, and whom nature
never designed for publishers, have been
prompted to undertake the business by
discovering a lot of chromos that could
be had cheap. Having heard Of what
has been achieved by these for weeklies
which were lsnguishing, they fancy they
see their opportunity, and in brief
while they are at the head of journal
whose sole excuse for being is chromatic. |
The newspapers-sO called because it |
contains no news-blazes with reasons to |
subscribe; but the reasons are all en-
volved from fambOyant prints. One
finds very little in the arid columns ex-
cept double loaded editorials and dis
played advertisements on the glorious
of possessing chrome com.
pared to which "The TRANSPORTATION"
is failure and "St. Mark and the Slave"
a veritable daub. You are urged to take
the paper, not on account of anything
in it, but on account of the chrome,
which is the beginning and end of all its
enterprise. If you can only
secure the wonderful chrome, nothing
else will be necessary; it will bring in
struction, entertainment, serenity, SUI
preme content. 1t you should miss the
chrome, you will have missed the prize
oflife, and all your future must hence
forth 90 i'll. Subscribe Subscribe
Subscribe!
Meanwhile, to those who are tempted
let us say, put not your trust in chromos!
They may be gorgeous in hue, and
marvellous as art, but out of them no
however. weekly, is iegiti-
mately born.-N. Y. Times.
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