The Iowa plain dealer. [volume] (New Oregon, Howard County, Iowa) 1867-1895, 1877-07-06

| THE Views nj y sacrrs.s.,i tlu.,nes- Man.
4 At the RECENT Mmi.annusl meeting vi
thu National Association vi Steve Man,,-
fnstnrvrA, in Detroit, HhrrniAnS. ,lrwrtt,
III liuilnlp, President ~ the association,
Ma.l. MI address which WIS remarkable,
TOR its ruunl SENSE nn,l business. like
ntt.rances. From the many gusl points
IN his speech We select few paragraphs
On advertising. They nv III tile
4 more valuable ~ trml,smrii, merchants
and manufacturers because they nrr tile
Mttcmnrts. not ~ 4 newspaper publisher
Or nh ADVERTISING solicitor. Int NJ Il
btlAinrAs man, man who looks upon
anil tlses advertising solely as M nil ~
lia business, nld who. with u business
nnn's caution AMI Ruai Aensr, select.
"nl, ~. hvnt pussihl. nyntem, the s,n.
tenn Whirh will murt thoroughly nis.r
,isr I'm business and bring him in tile
bur,'st returns. llmSincss men shonlt
rea,i Mr.. .lrwstt'r views.
The .aW,lry autographs 80 freely
,,r,d hy manufacturers neither express
Rn,a asilsn nor g,sl t.stc. they run, i
/ even hy tli,t comparison with the connie
valentine. ior although Tin latter ~ 81.
MntMIl, vulgar. and frequently hurt.
| iul missile IN thu hands III foolish or
malicious person, II means something.
| II Inns alhitt il some touch Of litmor IL
tells fur whit IL wna d.slgind-@.lut the
steve manufacturers yulentinr-i mean
lir red a,nl yellow lithosrnpl,, haa NJ
rul,ynnns qualities about IL. al hrnt
II but announces tlic tl,puplillessn.sn nr
want III dignity 81 ts author. aud ii il
docs not hint with Il certain degree III
y, s,tlse,mss nj the probable infcriorit,
al lain WIRES. II IL lesn injurious tli,n
have been inclined ~ r.Hnr,l H.
Fence advertising en,lnot ~ tun cin.
rl,atieally enndnn,ii,l Il el,nri,i,rize IL
~ vile IN scarcely ~ .lo II adequate Jus.
tcc. Il IN primarily objectionable H.
cause Il brings III. manufactures WI
w'sl, t. advertise into doubtful company
on thu public highways. and every prn-
dent business man Must know, II liz liah
given II lis advertising the careful III.
trntlDn II deserves. that the money liz
voted u palMrinR ienrrs ~ utterly
wasted. The Snowman who rNprndr
slD,ttM n yenr ~ glitterlns mud gnr-
Rcuns illnminntiunn ill,i1trntiycut lia aA.
hnlttless geological resources AMI nrcnie
wonders, Inns warrant for hin monopoly
~ the boards, la the fuel TINT large
proportion III hi~ patrons |. made M III
thonr wlo. with open mouth and staring
eyes, prosecute their studies III the
shadow III the fences. hut tho same
manager, you will observe, employs
other menns hy which H. rear, TIM pub
Us applinneen upon which he relies for
hiK hcnt .iluctH His business requires
him, hy uno method ami another, ~
r,ncl, Every rlnSH III the community, and
printers ink III made IL render varied
md invaluable service ut whatever c,,st,
] know II gentleman who expcnds el5O..
WO annually for advertising, hut You
cannot find hin name on thu fences hr
IL tl,n hest advertiser III Tho
country. hut there In nothing
romical Or grutesunc about hin way III
doing bnsine1s. Now. the members IL
this association Who patrnnixe tho lcn,.s
nrc oversl,s.lowed w. tho grrat mhowmen
md nre compelled ~ keep company with
The small vendors II thin nostr,,ms. the
proprietorn u ro,nc three-lcggcd Gulf,
directors III Il IN woman, the pntcntcc ii
some sillalnons hitt1rr, Or tho COM
FOUNDER II pills TINT nre warranted Ia
cure NIL tl,e Ills TINT flesh IL heir ~. /
have .een the names III gosl firms
brought into this disaeroenhlr relation.
ship, and have fcit sorry for them,
These la want of my III thu products III
our factories nrc nut influenced w Iii.
sort u advertising.
"I'he glnring poster neither inspires
confidence nor c0nycys the information
thu public desire: and II We would nlak.
the hest possible ,iwe ~ oiir money IN
giving publicity h our claims m n,nnm.
fMtMrrrr, w should patronixc nblc
nnd responsible newspapers. The news
paper IL immrnHnrably the bcrt medium
open ~ onr trade: tho most liberal md
expert advertisers testify 10 itn value.
AMI Ia tho employment OF its columns
W. would find means u escape from
thu wa.tefnl, nn.lignitird md ineffective
methods - whicl, 10 many now resort
Ia their oaRrr desire to secure attention
md patronage.