New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1877-11-16
rHEArRIc4L NEWS md INCIDENTS.


THEArRIC4L NEWS md INCIDENTS.
THE BILLBOARD Observation-Disclosures ABATING
Asa COSTLY AND USELESS MANS OF ApvER-
T1sIVG-A NEw PLAY BY srEEtF MACKAYF-
SUCCESS or MISS ANDFuSON's ENGAGEMENT
WHAT BoUCICAULr Is DOING
The Park and Wallack's Theatres have lately
abandoned the use hlboards and the Union Square
ana other theatres soon to follow the same sensible
course Several reasons have influenced the MANAGERS
10 take this step experience having shown that the bill
I. ards are practically worth ms means Of adyer hc
One reason s that the billboard system is ycrv eXprn-
sye I'm order sccure places 10 display the boards
the managers have had 10 allow the rrop.'et'rs
Of store. IN front Of which the boards are placed
f.ur free ticket. each month. I'm the ~ ~" PARK
IN afro which used the smallest uuu'cr OF boards 500
free admissions oich month 100 each week, or - for
each performance had 10 be given. away. a. one time
the Fifh Avenue Theatre. under Mr Days manage
mont had 900 h,ars in the city, AZ cost of about
eivty tickets frr each performances During h'c runs
sucb a. flo,c ~ Piquc" "1he CRUSHED Traeciian'
aud "I,rraee." when all thc reserved seats could
readily sold these free admissions we've dead Joss ln
actual money. and heavy tax ON tle house. Wai."ck
refused to give reserved seats with ms tickets, and
COVE standing room only; lut those having IN"
tickets would enter the th,'trc free. ana Then
np.y FOR check ~ % the hoYoficc ana .c"uf" De-
many hod rs OF these free tickets sold thm for cash at
on,onarrr of tair value and thus persons who would
laye ordinarily paid the ul price. were admitted az
,>, 90 tle manager The bl boards themselves cost
several dollars apiece. and had generally 20 Doe renewed
after every cotton. FOR they made hc prey of hc
'ai~iotio small hoy 10Y purposes ~ illumination. TIE
printing 90 the posters oi course ano her large item
az cVn g. 20 that tins method of display very
pens ve >t,lc Of aGvcr suc. Mr.. Abbey, Of the Park
Theatre has substituted small Hl-noaIls. about twelve
hv eighteen inches which he puts mp I'm public places,
but they involve the y of free admissions and are Oh
ccouablc in other respects though an Improvement on
The old sy TEN.
Another rious objection to the billboard system is,
Tat cxtrayogaut usc Of posters has destroyed their
value to uurcy legitimate theatres. Thirdca~s stars
chrap variety shows ard the indecent class ~ entertain
mcrt, as illustrated posters iu great numbers ~ huge
proportions and an colors OF inks aud sizes of type
Theqtrcrocs have come 90 look upon these ea'lng an
uouncomtnts as intended dcudc they hold out prom
sos Of enicrta nmeut which almost tain To de-
ccive; and acraId mcdiocy Of talent which needs 'he
tofrirn aid OF pufery 10 attract An cxWnyaCut an
uouuccment. therefore. by legitimate theatre. INJURIES
rather than benefits 1t. because Of the chaila-
tan character attributed 10 performers and PLAYS
thus announced. Stil auoih reason is found IN
the flct that three rival bipostrs cortcfd This time
for -upr, mac, IN The business and The absurd lrn-
crlc tha they ald their business hy pirilg tht ~
thcrry each covers "a. the work ofihe ohrTs. Thus
il Aas happened That many costly posters Of one the ire
have been hidden lg those q another after beng cx-
posed % the uub" for only ten or fifteen minutes
And during election week tie theatre bH5oari did
tcn~ivo duty IN announcing politicians, not PLAYS. II
is suup, ,pd Dat an the theatres viii abandon this
syst,m Of announcements and exclusively TO the
newspapers the purpose Of setting fouh iher atc-
tious.
INV PIAT.BY STEELE NACKAYE.
Walnc1''c.mr.u began Yesterday the rehearsal OF
f.f.H. hoe
no' been able {, Obtain name. i win probably follow
False Shame" Or the scenery Dee painted ana 'h"
rchoar~as completed iu time The piece il "a comedy
diara based upon features of American society. The
heroine has been brought no I'm IN elegant HcaEugud
home. She rises above TIE level of the conventional
society woman. ard is GIN Of noble impulses and er
thusias. Tho hcr" has i-t returned 90 TIN, country.
AFTER Gn ing MS education at foreign uul-
vrrsty. he bias mingled much with the society
of The old world which LAS seemed tJ him hollow,
and Do rls become cynical end Indifferent IL manics
thc heroine Of me pay; Wl'aou. l"Nns ner supply no,
than amy oihcr woman whom De Knows The r'lr crcns
M his uout nd the after stuaons ere TIC results Of
ne if'. i1i-nc ont tbc shaownr.s Of d. husbands
chalac cr IN time, however the better traits of Dis
nrd love h. WIFE, There is minor pot which runs
through The Iay and gives rise 90 many or me incl
vonr women % model Which shall deserve 'eIr respect
and Doe worthy OF their imitation
MOTIFS FEOI VARIOUS THEATRES
scraphur for the Fifh A,cnuo Theatre with tine de-
sign of having Robson, Crane and James Lr's appear
. comedy parts.
Madame Helena Modicsha. tie Russian actress. who
lately received n san Francisco Win much .1thu-
slf~I VIII tuIcJr her agent states 40 tnc iIi Az
Theatre about the Isl of JInUay TIE In1uaeeutAt
OF soc Iiuh Avenue aims TO present he greatest novel;
ties among the STARE,
The success of Miss Anderson at The Fifth treile
Theatre. Indicated hy crowded houses. has been
post that the MANAGEMENT 'ds vrntuItd 20 announce
ihr " LIdy of LYONS for the whole week. ltuut-ts
have been made for the production o. "Iacbcti but
Mi, Anderson has been Forbidden hy her physician,
fNho i- also stepithc) Dri milton Griffin, to play
"a, paIt g. IGig NGcJeU ou account of M effect on heT
nerves After each amp rauc iu the pant, Miss Audcr-
son bas observed o. walk IN sre. nod Ler
have suffered greatly from the distcH,iOu necessary
tIc slc,,-N aking scene
Tie performance Of NJ. and Mrs Harold Power. his
evening The b t of he Society of the Crescent
and tlc Cross. THIS char Is lately had hcnhi 30 The
French Theatre which attended bY the fret people
n abe city; and the ball 10 De- given IN rs i on Decc
ben H. 81 the Acado N.Y. So open IN brilliant manner
the ball season Of the coming Winter.