Fayetteville observer. [volume] (Fayetteville, Tenn.) 1850-1966, 1877-10-25
What Judioious Advsr-
afisipg vllld0.lfAI


road to fortune is through piin--
tiers inks2 and the truth of the
maxim has. been. oyer and over
again exemplitied in The cases
of many3whOin We might men
ltion, whose success has been
brought about solely by libcr-
atty and righteousness m adyef--
tising.a One Of the most recent
Eand notable instanccs,i is that,
ef Dir. L.aLum Smiths the ener-
Igetlc- young proprietor Of
I.Smithographys" who is indebt-
led forlhis present remarkable
success 10 his firm belief in the
efficacy of printers ink. 80
afA native of, Natchcz, Missis-
lsippi,' in 1871 ,lwhen q mere boy,
Ilaboring under many disadgan-
tages, and totally ignorants
business and thesways of the
EworId, Mr. Smith commenced
teaching his style of drawing
under the title of "SlnilhogIa-
ply" and by dint of hard work
and perseverance, he 1dnanaged,
lin three years, to- acctlmulate u
flew hundred dollars, with which
sum he smoNed 10 Sk!7LoRis,
No. y Here he began adyertis-
ling inancwspapersy anti his bn-
Asiness at once commenced to-
grow so fast, that he was OBJ
Iliged tosfemploy assistants, in
forder to keep pace with the Or
ttlers which poured in upon uhim
from all quarters. Whenisour
Centennial opened, i'm May,
f1676, he cameito,P Philadelphia.
and established a. factory OH
Cherry Street, where he had
1.-TWO special machines CONSTITUTE
tied, foramanufacturng bis in
Estruments, turning out 5000 o
day, and giving employment,
day and night, to 3 hands. He
paid out in one month alone, o.
yer six thousand dollars for adj
yertising, and at one time his
advertisement appeared in over
g, M0anewspapers.a His bust
! ness increased to such an ex-
ttent thatIit took four clerks TO
J fill orders as they came in. o.
Fver S100,000i of his "Smitho-
gIaphs9, were. q sold inside of
four months, and he was ena-
Fbledtoreduce thepriceof the out
lift from its original cost, of
$500ato SIPS. Thus placing
them within the reach of all
classes, and affording hundreds
of agents the means of making
a profitable living by the sale
lof the instrument. ha
Hills success has been so re-
Emarkable, that many have won
dered atiit, and some attempted
Ito initiate his instrument, but
without success. The SUPERIOR
Iity of the HSmithograph' is so
well established and recognized
THAI itfis The ionly one Of its
kind that Is sold. And so far
from the demand having in any
way fallen off owing to the.
many limitations now in the
market, we are assured that the
Sale is Oh the increase, ard that
within the last six months over
So 900 worth have been sold at
Ionc branch alone. y 90 -
Branch Offices arc being es-
tablished all over the ,couDtry,
and the most strenuous efforts
| are being made to extend the
demand for these Instruments.
Mr.. Smiths success is a iorci-
bic Illustration of what may be
achieved by judicious and fiber
al advertising. If he, handling
only one article, by Advertising,
can reap such results as he has
done and is still doing, what may
Tot any other man, who has u
large and varied stock OF goods,
succeed in accomplishing, if he
were to have recourse to the
same means-a jldicious use Of
printers ink? - -
Laughed at and discouraged
by his friends, when. he started
out on his career, he has. steadi--
ly. adhered to the principles
which have nc n tied him from.
the outset, Year by year he
has Increased his advertising,
and the success which has
crowned his efforts so far, has.
been mainly attributable to the
liberal advertising be has done,
as we'll as to the energetic and
interchangeable manner in which
he has conducted and pushed
his business. e e
3 IF he may be regarded as u
fair representative Of the South,
it should never be said again
Itbat Gstba Shutbo,n rnonla ara