, 1877-06-20
PRINTING IN cO1ORs.

The difficulty and time involved IN printing IN
colors hare eonsptred to mako this most At
tractiTe method Of advertising ono Of the most
expensive. Under The old process each color
demanded separate application 10 tho press,
1nvolVluR extraordinary labor IN tho accom-.
plishmtnt Of ANAL results, aud consuming
more time than tho benefit derived would var
rant Yet adventurous or cnterpr!sink alvt..
tiscrs have had N Affection for Startling com.
bInations Of COLOR and HAYS wasted much sur
plus profit that might hare been added 10 cap
tta1 y Ihs, s,ndsa,o,,ng hy eon:ra.t 81 ts
lure the public. They have recognized with
c0mmotfon OF spirit tic unnecessary expense
but ~ no fcasible method for overcoming the
outlay presented itsclf. they have been COM
i fault IN the genlue oE invention.
But in The Hight Of recent efforts the patrons
Of gay bills Will rejoicc- Tho perfection Of An
attachment which lsnitcs rapidity Of execution
With eoTcspond'ng cheap financial demands,
be hallca With gratitude to the inventor. MI.
I. l.. g. Rice, Of Cambridge {Mass.} il Tic
fatcatec and inventor Of thls attachment, which
H. ha, ts 9oT Ga9tlns y Np Is Maasoa
to arrange form. ana run the shcetthrough the
press for crcry color demanded, but MIR. kicc's
patent, rotnarkab!c ~ much for Ia simplicity
~ for Its accuracy In It's work, commende Itself
and perfect In its operation.
The attachment was invented IN 1868, patented
In 1869, and !n 1870 improved in certain Of It's
moro minute details. During this ycar IL was
pe1isrtioo, iho only Invention ~ d s il natss s thas
has ever CONC at the fultllImcnt Of tha re1uirc-
1ncnts Of the ugc: Tho colors, In Mr. RIcc's
scilctnc, aEo contained IN number OF sccttonal
e dSpiS' sa R aSpRP a. Iron M nas, de- IN nsHa.
tS tsler Of stirling es ss. baud: ssus q co %as
pass down over, similar number Of
lateral tables, each provided with revolving
discs, and these III turn distribute tho rcspoctivc
coiors oyer that part Of tic roller allotted to
zach. Thus charged with color, the roller passcs
on upon tho "iortn +" or cut which ts 10 be ro-
produced, ant! thus from stnglc form nnY
sion. Any number q eo,ors may Il 10 addca ,fS hv
increasing tho number OF fouutains, and tho
form" Or cut is9eguiatcd only by tho sizo Of
the PRESS; It y 10 the distribution Of the colots
thes Mr @ Eise elsims tho grcatest credit for his
same In III respects as that performed by all
presses. Tho pFesa Is not altered Ia any war.
The adaptatiou to 1t Of tho apparatus for co!ur-
printing does not at all affect It for othcr work,
removable at will and readIusted at pleasure.
Exhaustive experiment With tho invention
has proved its efficacy for tho uses to which It
Is Intended. ~ work Is clear, md Il a. quickly
pelio9fuca - LUG eaWo press c0Nlu perform tho
plain work for Wh!eh It IL constructed. Every
coloris brought out ~ clearly as in chrono, and
from the border line Of m invitation cafd to tho
more elaborate lcttcr-hcads and still moro start-
l:o1 ADVERTISING circulars, It faithfully records
each tint. and es tho paper passes over tho
"form y tho Job ID completed. To those whose
business necessttatcs bl.hcads, circulars, labels,
cards, posters, and tho like, this invention Il
especially commended. It takes tho place Of
tho older and moro cumbrous methods OF at
tnining tho sa1ne results; does tho same nork
that 1t has falrly established its capacity to no.
conpltsh tho object OF Its inventor, II will soon
acquire tho popularity It deserves, and bccomo
another element in the succesa and prpgrcss Of
the printing press.