The weekly herald. [volume] (Cleveland, Tenn.) 1876-1888, 1877-09-20
5. NJ. Pettengm a Co... Advertising Agency.


This Agency has a world. wide fame.
IL has earned and enjoyed this honor
for nearly the lifetime OF a generation.
1t has secured and long enjoyed the
confidence Of the newspaper press Of
the land. Mr.. s. NJ. Pettengill, the
head, has long been eminent for tact,
talent, u~rbanity, and high business
honor. In advertising he has expended
to the benefit of advertisers over twelve
millions Of dollars, and has largely as
sisted In making the fortunes of a large
number Of his customers. He Is Agent
for more than 1000 newspapers. Pet
tengills Agency, with branches In BOs-
ton and Philadelphia, is the largest
Advertising Agency In the world, and
the Oldest In this country. Ii offers
special inducements TO business men
who wish to advertise. Advertising
has become a positive necessity TO sue
cess. A man out of business for three
years, and who comes back, could no
more do business in the old style than
a last years chicken could get back
into its shell. Judicious advertisers
make large fortunes, If they have a good
article, and know how TO trade. Men
who build up a great business, must do
IL through the press. A business man
can 60 into ~Pettengill's fine rooms, con-
suit with the influential press Of the
land, make satisfactory terms with
prominent papers, decide the name
In which advertisements shall be print
ed, close a contract with publishers in
all the cities of the Union, from Bangor
TO San Francisco, from st. Paul TO New
Orleans, and do IL actually cheaper,
without leaving the office, than he could
if he should visit each of the cities In
person, Practical knowledge is needed
to advertise successfully. This comes
only from long and successful expert
ence. The best and most appropriate
mediums must be selected. The matter
must be displayed properly. Men must
know what amount of money to lay out
In advertising, know when to lavish
and when TO contract. Just here, the
valve Of the Agency comes in. Men
who offer their services to conduct adj
vertising for a house, to be Of any use,
must possess talent, ability, and prob
ity. Mr.. Pettengill is a practical
printer. He knows all about news
papers. He has proved himself of
the most successful advertisers of the
age. By fair, honorable, and liberal
dealings, he has won the confidence of
the press everywhere. He is prompt
in his payments, perfectly responsible,
makes large contracts, and can make
better terms with the papers than an
individual can do. Publishers know
that his check is ready for any amount
of space he contracts for. He al select
for advertisers the papers best suited to
their trade. He can guide in regard to
the setting-up of the matter, and see
that the advertisement has the best To-
cation. All his great facilities are
placed at the disposal of his customers
without charge. ~Pettengill's Agency
is centrally located, being opposite the
new U. s.. Post Office. 81 Park Row,
N. Y; 10 State Street, Boston; and
70l Chestnut Street, Philadelphia. The
business is done on a perfect system.
On file are all the leading periodicals
daily, weekly, monthly, both of the
United States and the British provinces,
ready for inspection. Advertisers can
know at any time whether their con-
tracts are being carried out. lnforma-
ton concerning advertising is cheer
fully given. Contracts are made for
advertisements in any and all papers in
the land. Estimates and costs of inser-
tions are given without charge. Con-
nected with the New York Agency is a
fine reading-room, free to all business
men. Prudent men do their advertising
as they do their other business. They
do not deposit in shaky banks. They
do not take policies in a life insurance
company that cannot pay expenses.
Men want sound banks. They carry
life policies in a company that has re-
pute and success. If they are In trOu-
BILE, they call in eminent counsel, who
know what to do or how to do it. 1t is
on these principles that ~Pettengill's
Agency has attained its high repute. 1t
has made the fortunes of many of its
customers, as well as its own. Its high
mercantile honor is its capital. 1t keeps
up with the times. 1t offers its unsur-
passed facilities for advertising to all
business men who wish to make their
trade known in all the land.-BOStOn
Waterman and Reflector, July 1st, 1875.