Perrysburg journal. (Perrysburg, Wood Co., O. [Ohio]) 186?-1965, 1877-01-12
CIRCULATION! !

The object OF the AMERICAN NEWSPAPER DI.
hESIoRI net very different from that Of ne well.
cites The latter keep their subscribers informed of
the character habts reputation business ability and
nkely to have business transactions enabling them
thereby 70 50 regulate ihosc transactons secure
b.ikei % result in ultimate annoyance or rios loss
,oImsId nI6REoI0h1 conveys the best oeaine6e In;
nsNp"Esr i RSSr0ns arc the the who cSpc9S
and q e from them that the publishers Of the Df.
RBCToRY, In their capacity OF advertising agents,
not 70 newspaper publishers that they owe the duty
Of faithful service The theory that advertising age.
vance their Interests st Il sPnstea @ Tale BY the sys vs.
TEN long adopted by publishers, almost without ex.
called agency and OF maintaining the right appoint
competitors In the same neld without the consent Of
those already occupying It,
AZ Tux MOST IMPORTANT PoKTIoN OF TuE INFoR
sIsrs OF 4 REPoKT OF THE FINAsciHL sTREsarT oT
THE PERSON ABOUT WHOM IMPORTATION - ASKED,
IT CoHsIDERKD THE POINT UPoN WHICH INFoEaA.
TON WILL NE OF NosT VALUE TO THE ADVERTISER
right OF mercaHtile agency 10 inquire into their pr
yate AFFAIRS and who decline giving any Information
tile agency does not on that account negectto make
M n S n0on Sner bs ferees II, te De,
although 1t cannot be denied that the reticence OF the
knowledge upon his part that true report would be
Preudieial TO his credit. The report made Is there
been had the Information asked for been checriuiy
and frankly furnished.
So also there are among newspaper publishers some
who deny the right OF any one to inquire into their
affairs II has been the policy OF the DIRECTORY to
omit all Information about circulation whenever
plainly and uneQuvocAlly commanded to do So In
such cases the matter ia disposed Of by anpexing to
the report the words "obj cts 10 stating circulation
In every where the above command Is not plain.
ly and unequyocAlly conveyed TO the publishers OF
the DIRECTORY, they make up their report in the
manner pursued by the mercantile agencies In eati
mating the financial strength Of merchant and like
the Institutions referred they decline TO reveal the
sources from which they have obtained their informa
zion.
Il is undoubtedly true that no publication OF this
character privileged. and that in instance where
. merchAnt or newspaper ID seriously injured
ey unjust materially Incorrect report the eourts
furnish q remedy, and both mercantile agency and
Directory publisher Will be held responsible for
tua damage shown 10 accrue TO an injured party from
report proved upon trial TO have been erroneousL
This l. liability which the publishers Of the d.
RECTORT cannot escape; IL II therefore one which
they hold themselves at all times ready TO meet.
The greatest possible care Is taken to make the d.
RECTORY reports accurate. Every publisher 10 ap
Piled to very systematically. All Information is taken
In form which excludes any but definite statements
which cannot be miaunderst0od while every effort Ia
made TO protect honest publishers against such
would resort 70 lying or perured reports TO gain an
Il has r,rc.Y been found that cause Of complaint
has arisen against any renort which has appeared in
either % the eight annual volumes OF the DIRECTO
RY already Issued which has not resulted either from
She LcRect OF the publisher To respond TO appeals for
Information, or an effort on his part TO substitute 9th
and different Information, instead OF answerng the
plain questions upon the blanks furnished for the
pose IRON the DIRECTORY ONCE.