River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1877-12-20
ACnnnaign sIander.

When DR.. r. V. Pierce was a candidate for
State Senator, his political opponents publish
cd pretended analysis Of his popular medi-
cines, hoping thereby 10 prejudice the people
against him. His election by an oyerwhelm-
ing majority severely rebuked his traducers,
who sought TO impeach his business integrity.
No notice would have been taken Of these
campaign lies were it not that some of his
enemies land every successful business man
has his full quota of envious riyals) are repub-
fishing these bogus analyses. Numerous and
most absurd formulas have been published,
purporting TO come from high authority; and
il is a significant fact that no two have been
at all Extraordinarily proving the dishon-
esty Of their authors.
The following is from the Buffalo CONNER
ciai, of Oct: Esd, 1871.
Hardly dozen years ago he CDR PIERCE
came here, young and unknown man, al
most friendless, with no capital except his own
manhood, which, however, included plenty OF
brains and pluck, indomitable perseverance
and Unborn uprightncss Capital enough for
any young man, in this progressive country,
il only he has good health and habits as
well. He had all these great natural advan-
tages and one thing more, an excellent edu-
cation. He had studied medicine and been
regularly licensed TO practice SIS a physician.
But he was still a student, fond of inyestiga-
ton and experiment. He discovered, or in
vented, important remedial agencies or com
pounds. Not choosing to wait YEARLY for the
sick and suffering To find out (without any
body to tell them) th 1t he could do them good,
he advertised his medicines and invited the
whole profession, of every school, to examine
and pronounce judgment upon his for
mulas. He advertised literally, profusely, but
with extraordinary shTewdness and with a
method which is in itself lesson to all who
seek business by that perfectly Legitimate
means His success has been something
maryelous-so greal indeed that il must
be due TO intrinsic merit in the articles he
sells more even than to his unparalleled skill
i'm the use of printers ink. The present
writer once asked distinguished dispensing
druggist to explain the secret of the almost
universal demand for DR.. Pierce's medicines.
He said they were in fact genuine medicines,
such compounds as every good physician
would prescribe for the diseases which they
were advertised to cure. Ofcourse, they cost
less than any druggist would charge for the
same article supplied on a physicians pre-
scription, and besides there was the doctors
fee saved Moreover, buying the drugs in
such enormous quantities, having perfect APP
paratus for purifying and compromising the
mixture he could not only get better articles
in the first place, but present the medicine IN
better form and cheaper than the same mix
ture could possibly be obtained from any other
source.
1t may be thought that all this having refer
ence to Dir. Pierce's private business has no
ton with the proper qualifications of candi-
date for the Senate. Perhaps. But it is the
fashion now, and viii be for fortnight more
with sundry journals, TO make sneering al.
lusions to this very matter, After that BRIEF
period, they will be quite ready to go on do
Ing his work as before, and as always before,
to speak Of him rs q great public benefactor.'