The Cincinnati daily star. [volume] ([Cincinnati, Ohio]) 1875-1880, 1876-09-30
Talk with a Clothing MAN.


Its pleasing task in those days OF hnan'
cial uncertainty to be able to signal an oasit
In the Desert of Hard Times, and while many
are complaining Of business stagnation, dul
trade, &C., to meet with some branches of in.
dustry that are not paralyzed. Our reporter
during his rounds yesterday CHANGING to pas.
the Intersection OF Fourth and Vine streets
was greatly surprised to notice the metamor.
phosis of the building and its surroundings on
the southeast corner, and with inquisitive re.
portorial zeal he determined to find out what
was the occasion Of the throng who were pass
ing in and out of the store. Much TO his sat.
isfaction upon entering he was met by Mr. A.
d. Wildman the Manager Of the Cincinnati
branch Of James Wilde, Jr., & Co.'s New Yorh
Clothing House. After passing the usual com.
pliments Of the day the following conversa-
tion ensued:
Reporter-I see by the posters at your door
that this is your "opening day." What is
that9
MI W.-Why, sir, an opening day in oul
line Is day upon which our stock is displayed
for inspection. All the new fabrics and stylet
are placed on exhibition, and everybody is in.
vited to come and see them, inspectors and
purchasers being equally welcome.
Reporter-But l am surprised to see you in
this building. Why did you leave the old To-
cat!onp
MI W.-Lack of room. You can not do an
immense business in contracted quarters.
Clothing requires good light and plenty OF
room. Our first opening in Cincinnati was on
the 17th of October, 1879. Before the close OF
the first YEARS. business (although the room
we occupied was 80 by 1876 feet) we felt cramped
for space, and were compelled to fit up an ad-
ditional salesroom OF about the same dimen-
sions. With increased facilities our sales be-
came so enormous that we soon again were
pushed for counter room upon which to con-
veniently show our goods, and learning that
this magnificent building could be had we
leased the entire five STORY house for a term Of
years.
Reporter-But, Mr.. W., how do you account
for the immense increase in your business
while other branches of the mercantile line
are contracting and complainingP
Mr.. W.-Easy enough; the harder the times
the more economical people become Gentle
tailor prices are now satisfied with one Of our
suits. At first people thought something was
wrong with our goods because they were 80
low in price, but our garments all proving as
represented each purchaser became not only a
walking but also a talking advertisement,
Again, we manufacture our own goods, and
sell them at retail at one small profit above
actual cost of production. l tell you we are
determined to do THE clothing trade of Cincin
natl, and the larger our sales the lower we will
sell for cash.
Reporter-You say for cash; do you do nc
credit businessP
Mr.. W.-No sir; the fundamental principle
Of our business is One Price, c. o. D.. 10 all
and since we first opened we have opened nc
books, made no memorandums, kept no ac-
counts; this, sir, this cash rule is another po.
tent reason Of our ability to sell at such low
figures.
Reporter-But this does not explain the i'm
mensity Of your sales. Can not merchant
sell goods cheaply, and for cash only, and still
not do large business2
Mr.. W.-Certainly; but we do not only give
customers good value for their money, but we
keep qualities suitable for all classes. 1t ls q
mistaken idea that we keep only medium ano
low priced goods. WE KEEP ALL KINDS, suita-
bile for all station in life, and the gentleman's
dress coat is just as cheap as the workman't
pants at $2; besides, we pay particular atten-
tion to boys aud children's clothing, of which
we sell immense quantities. Why, sir, moth.
er who formerly toiled and worried over max.
ing her darling becoming clothes can now buy
from James Wilde, jr., & Co. suit nicely
made and tastefully trimmed for about the
same money she ordinarily would pay for the
bare material Still another reason for oul
immense success lies in the fact that we keep
all sizes, from the tiny suit fora child two and
half years old, up to garments for the tallest
or most corpulent man.
Mr.. Wildman being called to attend to some
Office matter, our representative shook hands
bic. him good by and left convinced that james
Wilde, jr., q Co, southeast corner OF Fourth
and Vine, are, in every sense Of the word
truly "The Peoples othiers."-[Cinoinnat
Enouiror Sant ~