The sun. [volume] (New York [N.Y.]) 1833-1916, 1876-12-14
CIRCULATION
ESTlMAT ES.

The object Of The AMERICAN NEWSPAPER nj
RttTOli - not very different from that Of the VOL.
cities The latter keep their subscribers informed Of
financial strength OF persons with whom they are
liscy to have hu,mess uausact.ons, enao.ng them
hclcey to ~ regulate those transactions ~ TO sccure
PROBABLY proniah drang or to avoid such as VIII ne
Thy pii.s' fouY convcys The SET obianaolc infor.
nation concerning ne character and yauecf neNsp9-
esd' ,, ~ arg ini @ ii';tro,i S Ihe,r
capacity Of advertising agents derive their urO' and
support. - To tnra and not 10 newspaper publish
theory that advertising agencies arc the servants II
ncNsp pers, and Should al, nee their Interests nrst,
ere nincat without execution. of ignoring any idea Of
rght ~ appoint comretil"rs IN the SANE heli without
the consent of Hose already uccupyinsu
4 Rkronr W fnr riNANct,L srpsSani OF rnE rEa.
CALCULATION or SFw-rAPra GENERALLY coNsIpEg.
MOST v,Lrk re- imx AnyrsrIstR.
There are amo9f Iner.asns some who deny me
waite an ir.. and VINO decline giving any informant m
agency doe. not, on Tia, account neglect to make
rep re- u gets from othe. source tie hest Ohta nhle
iSonsS It ciGno De denied tha the rctiecnce Of the
inoNlclee upon his part tnat true report wouid be
prcJldicai to MS credit The report made H., Their.
been ha1 information asked for oesn chscruy ana
! soeiso lerc are among newspaper publisher. some
Who deny the rght 81 an, one 70 inquire into thcr AZ
DIRECTORY to omit all informal on about circu alton
whenever PLAINLY and un,quivocaly commanded 10 do
la such cases the matter ls dispos ot by rnnoX.
ing l., tie port the urds i' 10 sdhrg oIcuIs-
don" In ey, ~ where TIE above command hot
plainly ana uneuuivocsiy conveyed u tue publishers
oi the DIR CIO.I they maze uu their report IN same
manner pursued by the fneTcAuu agenccs IL calst-
u- the naincia strength O., nerch mt, and. like the
Institutions referred 90 they Uerlinc TO reveal the
from which they have obtained their iufOrma-
ton.
1, T. undoubtedly true that publication OF this
charac II Vrve ied, and hat ia pa Instance where
merchant or newspaper f. scrOusl injured ~ an
Jus Gtera y nt orrcst rrgOrt The courts furnish
remedy, ana both mcrcantl agency AMI Directory
publisher VIII be held srpus bic fNr actual dams ~
shown 10 accrue to m injured narty from report
proved uDon irial TO have been erroneous.
Thu Is liability Which toe publishers OF the DlRBC
TORY cannot escape. u - therefore one which they
hold n einstlYca at iIi Times ready 10 me {.
The Ertattt srinl" cart l. tlhcn 20 make the DE-
RIO lOkl reports ~ pu fisher Z. epplIei
10 very sV.tc.iacaly An Information Is TAKEN
form which tN,udcH but dcnnlfc statements which
cannot nj uuGcr- Oh VIM e ever, tnJtt - made u
protect honest quo. slcta against such - would re
sort TO lying or pefured reports 10 gain an unfair adj
vantage.
Ii has rarely been found that cause OF complaint
has arisen against any report which has appeared IN
either OF the seven annual volumes OF the Directory
AREA y ssu which h's not resulted either trom the
neglect OF pub isher 70 rcponi - appeals for nfor
nation. an effort On hi part TO sgDs ute otncr aud
different Information. instead Of ansNerny the pian
questions upon the blank. furnished Tor the purpose
from tbs DIRECTORY once.