, 1876-05-01
Tho Relative Circulation Of "The
Tribune" and 1ts Morning
Contemporaries.
The Only Paper Of General circu-
latton in the City Of
Chicago.
How 1t Leads tho "Times" and
"lnter-Ocenn" All Over
Town.
WHY 1t Ia the Greatest Advertising
Medium In tito Western
Country.

It is not our habit to mako parade Of the
businesa OF circulation Of TUE TRIBUNE, OF 10
assail that Of our contemporaries. Tho pub
iiahora ara satisfied with tho measure OF patron
ago which THE Ta1auHE cn1oys. 1t has been
tho gfoat advertising medium Of this city for
many years, because 4 Is tho buainohs-men's
newspaper. It IL taken snd road By Ill clAsses
of people rho havo any property OF thing to
eall, lease, OF loan, or any 1uoney with Wnlcl, to
make purchases Or Investments. or any useful
services to hlso or engage. Il ls patronlzcd by
all thoso who aro In trAdo aud commerce, bank
iug, insurance, navigation, conmon-csEryiug,
producing and distributing uealth. and oonse-
quently it has yory largo circle Of readers, be-
longing to the moat Intelligent enterprisingt and
respectable classes Of the community.
Ono Of TnE TgIBuHE's ensious rivals pub
l!shed on Saturday pago Of bosh, purporting
To give the respective ciroulasions OF the two
papers. It takoa Its own BatufdaJ issue,
which Is double that of any other day, ou
accounk OF tho Pol,ce Gazettd and Days
Dojngs character Of that isaue, aud compares
tho sarno with fragment Of 1nE TR1nuNE's
circulation. In hundreds Of tho places named
there ara more copies Of The TRIBUNE mailed
direct to eubscriboss thsn our ensions contem-
porary reports Aa sold by noTsmcn. Thus
copies ara aet down an senk TO Now York City.
whoteaa upwards Of 80 are taken by merchants
and doalera in that city; copy is credited to
Buffalo, hut moro than 20 arc mailed There.
Forty arc sent to Boston, but mono is credited
on that bogus list. Thore hro rs more TRlpuxEs
sent to ST.. Louis and "a more to Cincinnati than
stated By It, Whatever msy bo the Saturday
country circulation Of that concoru, It IL 1oty
fur inferior to that Of Tue CHICAGO TRIBUNE
In this city aud county and amopg tho buhl-
neas clasaes In tho country tho same thing Is
true, a. Iu!e.
Tho BuBsness Manage. Of Tue TRIBUNE has
drawn of . statement Of tho circulation Of The
Tribune during the past wook, which shows
that tho WHO'S uumbor Of DAILY TRlpusEs H.
sued and sold for the week Guiding April 20. 1876.
was al, ,8t7. which ia 4 dnt!y averago Of 91.o31
copies. The BundAy edition, Of oourss, is the
largest. The growth OF The TRIBUNE is steady.
and iss patronage permanent and flrst-c,aas.
Mr.. George G. Cooper. naying bad OCCASION In
tho courso Of his business RI canvAsaor, 10 call
At nearly every husihesa block, warehouse, atoro,
factory, office, shop, aud saloon In the city. aa
| nell IS at Considerable number Of dwallings
Ia tho residence qunrtera has carefully in
quirsd ."hat morning pspe5. If any, TIE ooon. ecu.
Of bis inquiries from Jan. II to April % 10 hea
| fu1n,aled TnE TnluuNE, and It Ia given below
in do.ail On comparison Of llls figures With
| those at TIE TRIBUNE e.rcnlator. who has
charge and control Of tho subscription tste,
| giving hls osders by Wholesale, wo find Mr..
Uooper's report to be accurate. Tho oonpasi-
son which tho dguros afford Of tho circulation
| OF The TRIBUNE with that Of the Other
city morning journala vail make cfoar why 1t IL
| that TuE TRIBUNE retains tho immense prcpon-
derance Of the ndvertiang patronage, snu why
advertisers find It to tEoir interest to advertise In
The Tn,nuxE. It's circulation III not Of the
back .ajloY oort. nor dependunt upon occasional
sensational Or scandalous articles. IL Is road
| regularly by buHlnees Mtn manufacturers, Iner-
| Chants and reputable citizoua who hayo suf-
| fctent interest in tho neWa to Hubacrioe rogu-
l4rlY for t1oir paper md who, 70 get tho nnna In
reliable shapc, subscribe for The Tribune. It
/ 10 the character OF tho constituency Of noHs-
pApor that dotarminea tho quality Of its circula-
| ton and lta corresponding yaluc as an advertis-
| lug medium. Rcadora In tho efnma md back
| alleys who occasionally invest a nckol IN nowa-
paper are not tic class whom adyattisero
lesito to reach. DusinoHs mon, manu-.
factuterH, merchants, and substantial, ro-
! pulabla cttiznus WHO cau afford to take
| their paper regularly, subscribing for IL ar
nuh!fy, srs prooltely the people advorsis.rs
would reach. fiuch precisely, % tic agures Ata-
close, n1e tue readers of The TatBuaE aver
t,yerB know /. ovon without having the fRuros
before thom. which is why they Ind It pays 10
advertise in TuE 1GlDuNE.