Green-Mountain freeman. [volume] (Montpelier, Vt.) 1844-1884, 1876-08-16

men seek to reduce expenses by cutting of
Their advertising. That this is poor econ
"fny single illustration will show. When
The great financial panic came. many of
the manufacturers Of family medicines.
who had been advertising largely. wric
inundated by thet threatening aspect Of a!-
liilrs and greatly reduced or entirely with
drew their advertising from the papers.
10 tins rule OF action Il notable exception
was afforded in the business policy pur-
sued hy Dr. Il. v Pierce, of Buffalo, y.
Y. whose well known business sayacty
prompted him to quickly perceive and take
advantage of the lull in advertising, caused
by the withdrawal of his competitors from
this field of enterprise. He promptly con
tracted with the newspaper, of the land
Tor dOHblc the amount of advertising which
he had usually done. As others were do
ng but little advertising. attention was
naturally attracted by his liberal DISPLAY
OF printers ink. and he WAS enabled, more
( prominently than ever before, to bring he
merits of his medicine, to the notice of the
public. Ihe hl wc sum OF two hundred
thousand dollars was spent in one years
advertising Ihc past year Il still lrr-er
sum has been expended What has been
the result Or. PIcrce'> Family Medicines
are to-day tn" most popular of any that
are Sold The sales far exceeding those of
Hll other like preparations. and the large
income derived lhcrcfrom, and from 4 very
extensive practice in the treatment of
chronic diseases, which is u prominent
branch of the doctors business. has given
him the funds 10 erect Il grand lnvailS
Hotel at Buffalo, for the accommodation
of h'> many patients, which Will cost when
complctcd At least two hundred thousand
dollars Another etl,ct of this advertising
i seen in the sale of sixty thous md copies
Of The Peoples Common Sense Medical
Ad>i~tr," by DIR. Pierce, in the first wear
of it plb' iclton. Who SAYS ;hlt aIvrr-
Using in hard times does not pay? The
iogv may ~.tv hat If medicines and other
goods hnvc merit they VIII find sac Wi,h-
ont advertising. fairbanks scales are
known to b" uncNccllvd. yet many hundred
Thousand dollars were spent IN advertising
hem. before the people We're N ,lr to APP
prcciate their superiority. \. /. Stewart
considered it GOOD business policy. and
undoubtedly il pad him. to spend many
Thousand dollars in advertising his goods
vet nobody questioned ;hr excellence OF
his mvrrh1nd>c. he grand secret OF
success lies IN uilcriug only goods which
possess mtlit to sustain Themselves and
then through liberal and persistent ;l,hrr-
ii~Ing making the people Thoroughly tc-
J1aiutcl with tAcir rood qualities We
do not ~1V that tn" newspapers 1tl 'rd the
only medium through which the masses
may bt appe, ,lrd 10 for patronage. bat il
i ~iLnilcamt fact that Will" pr. Pierce
nl> used Other mediums t. son rcNtcnt
his main reliance for popuitriziuc hi
nedlclhr~ Ahd increasing his practice has
been upon tie new >pV'rl>. hat h. ha~
r\"rc'~'"I most excellent Judgment IN ;'d
Nrltl~ NJ. tII" ''pld growth OF m- business
UntlI II ms att uHrd immense rorp'ru"n>.
aud The accumulation OF u Ilrg" fortune
amply attest. tthcr iarC" 1ud successful
advertisers have shown 4 liz" and urIuI-
nous preference for tue same cll~e of me-
diuul>. = f. hinge.
~>N >N1NApuI;.= South ~ c.,t If E
ruthpr.l j. Ct Island. or t,u1n3h4ui one
of the + ,h:tu. Islands. celebrated =. tin,
land first seen II, Columbus. and called hy
him san Salvation.
Most Of oli.r,.t.I,.l- luu-t lrr,. h. pre-
,,rcd for Il ~urnri.r. however. when i is
stated that I'm All probability i WAS mot Car
Island which C,I!In}fr,- ,.,n.I : N : ,lya-
,ln.. hIt WatIiu~.~ I-I9lId-n ,,IDr i~I,
E, .l5.Ilrlnorc to the >,ulhv1rl and east
v,r.I rhr t..... in me cas-. .,r these.
contrary prnb,l,'y. fn General o,;n.on
# I,. ,,.,.i.,. L,..., ti,,;tI,. Inn,vn v,hi,.I
wa, tLr island entitled to lie honor: hut
.,hort tif3- ,,r. .,.ru ,vhc, hi-t4ri.,,,. ,y,,..
,,n,j,...t,nL ia ..tti,. fI,.,,,...,i,n L ..,,,,.
,r:n.e hi. ;a1,.nc, win -h.. inu.rf,.,.t
.i..,t 'r,i.,,,D, ,I.',, $500,
.n,tt,. t;>..I on Tn"I.., !.l,,I ,vhirL l,,,,.
,,.,.''..i.,,i' L.'.,,r,,..,i =, H.. ..,I,,,,,,,,
whr,. Irvin' .,,.,.,,trJ TX th.. .trnn,, nm.
l,,.. 8 IIrIIll, ,.,r,,.,l ~,
I.l4,,i .,nJ sine. th4r M, Ina. boon ,,.n-
,.r',Ily .,.,.,.r.t.I,s San S.,lx.,I,, am i !.
50 J,-ei,n.,lcJ ON nur chart. tn mi, ,l,v
Eut me rnoh.h reversed th,.fr ouininn
,i,.,r.,[ .,u,I .r,,,.t..,.,., ~. ,.,,,.
.f ,.,~57i ,,.n V.,t,i,.,, I.I,rJ ,nI
il vii b.. :, found or th,ir ],t.,, chr,s
Ihn. reason, t,,. M, ,h,no. seem, c.n,.Iu-