The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1876-08-31
4 STORY WITH A MORAL.

" Anything over, Benz
Not a dollar; l just paid bill for adj.
vcrtising, which pretty much cleared me
How much"
"Forty.two dollars and seventy-five
cents
Ben, l don't like to tell you that you
are the biggest fool on the street, but you
are
Wait, Joe, and see,' returned the
other, with a confident smile.
" FOrty-twO dollars for advertiSingr'
Just so, and for three months adver.
Using"
The applicant for anything OVER
gave Il peculiar whistle to define the
length, breadth and depth of his astonish-
mcnt.
This conversation occurred in the store
of Benjamin Weston, young and enter
prising merchant, who had just COM
mcnced business on his own account. The
other person, who, to use his own classic
expression, was ''bang up" and wanted
fifty dollars to make up the amount of a
note due that day, was Joseph Weston, a
cousin Of the other. They had been play
mates in youth and staunch friends in ma
turity. Though there was a great diver
sity of opinion on many topics, a great
sympathy existed between them.
They had commenced business about
the same time, and under nearly the
same circumstances, both being obliged
for want of sufficient capital to mortgage
the stock of their respective stores. 8,
Thus far they had done we'll, and the
prospect was that both would become
wealthy and distinguished merchants
,.,l \ 80
tenements in the same block. Their
houses were furnished in substantially
the same style, and no material difference
of expenditure. Both had been brought
up to business habits, and educated in the
principles of rigid economy. - as
"Forty-two dollars for advertising!" re-
peatcd Joe. .r-. - m ? ~ -.
And if l had money to spare Iwould
spend double that sum- replied Benja-
min.
What benefit do you expect to realize
from it:''
"You are behind the time, Joe. Bene-
fit: What question! l expect to make
my fortune by it,
"Humbug!'
Look at Brandeth and Swain.'' J..
Both humbugs.' r..
"No matter for that; if these fellows
have both been able to make princely for
tunes by advertising humbugs, how much
more 50 will he who deals in substantial
realities -
"All gammonr'
Owe differ; time will tell who is in the
right" ...
seriously, Ben, you will ruin yourself
if yoW keep on in this manner. FOrty-two
dollars quarter for advertisingn'
II shall spend hundred the next quar-
teri 80
Don't do it, Benz H. JSS'I
How does it happen, Joe, that you are
in the street borrowing money? l never
did such thing since l commenced bust
ness"
How does it happen, Ben, that you
haven't any money to lend!" asked Joe,
with a smile. Is 4 & "
Because l have spent it all in advertis-
ing" -
Better have spent it for operassaaa
II spent nothing for. advertising. hut I
will bet you the oysters NV sales are as
large as yours for the last quafter.'' =
Il will take you up on the next quar-.
ter" - g., -. ~,
"Why not on elast % = III )
advertising is something like plant.
ing potatoes; you must wait for the
crop" IL 49, 81 - SfS
Don't believe ii, Ben. when / have a
fitty-spot that don't know what to. dc
with, shall put it into my family. Buy
library, new sofa, or something of that
sort. l should rather go to the White
Mountains with it than throw it away
on the newspapers"
You do not know your own interest,
joe"
Don't r. Some kind sof business
might thrive on ADVERTISING, ebut ours,
never. Do you believe the women look
in the newspapers before they 60 shop,
' SWelE theie w.sx iadysin hsre tus,
now who said she saw such and such goods
"PsIaw! and Oh the strength d 2 81 II thai
you intend to spend fifty dollars more in
adyertisipg2 Bel sypw are. q$z1 and
Joseph Weston turned on his heel and left
the store assured in his own mind that his
friend was going to ruin.
In his estimation such leese principles
E H,s h eysa s y Fly esi.g 1
" commfserated hun becahse he CHUNG t
such pernicious doctrines.
-sBas,ossss pro.pIss Win ,hLy6 sdbs al
By prudent and careful management, each
had not only made. a living, but had beer
able to pay small portion Of the mort
gage on the stock at the end Of the ars'
year