Northern tribune. [volume] (Cheboygan, Mich.) 1875-1885, 1876-11-25
THE STORY OF A NEWSPAPER.
A Rare Cnse Of Journalistic Success in
our Wolverine MetrOpOlfs--A Little
q Inside History I'm Regard to the De-
tr0tt Evening News.

/ SUCce0&
our Wolverine MetrOpOlfs--A Littl.
Inside History I'm Regard to the Dc
troit Evening News.
Correspondence of the wyandotte Courier.
DETROIT, Nov. S.-While so many
newspaper ventures turn out disastrous
failures, it seems wonderful the success
that the little Evening News of this CITY
has achieved. and all in the short period
of but little over three years, When in
the summer of 1878 the paper was first
announced. no one supposed that il
could possibly succeed, and some of the
most experienced Journalists of this CITY,
predicted that its founder. Mr.. James T.
Scripps, would i'm n few months sink ON
it all he had made in the Tribune in four
| teen long years. 1t was started, too. lust
before the disastrous money panic OF
which the country has not even vet
ceased to feel the effects. But the paper
was from the first well received. In six
months it was paying expenses. In 1874
it returned a gOOd remunerative profit.
and this understand has increased year
by year till it is doubtful if any Det, oft
paper is now doing better financially.
What have been the causes of this re-
markabie success. your readers will nat
urally ask. Well, first think it was be-
cause the enterprise was manrgetl by one
who thoroughly understands his business.
This is always an important element
of success and nowhere more so than
Ill the precarious business of newspaDer
publishing. The low price OF the paper
also no doubt had great influence i'm Sc
cnrlilS for 1t its large circulation There
are times when the difference between
TWO cents and five cents is to great mass
of the population an important consider
alton Anotlier secret lay in the News
furnishing itself from the outset with
machinery capable of printing as many
papers as would be l;kely under anv cir
cuihstauces to be called Tor. Its fast
rotary press turns out regularly from
5000 to 10000 papers per hour and has i'm
emergencies been run even ut the rate of
l2,O0O copies. Thus while The papers
using the old fat bed presses have been
able to supply only Il limited number of
sheets. even when Important news has
created demand for papers. the Eve
Ming Newsshas been able to throw upon
the market in - short winters afternoon
from lo.OOO I'd 10000 copies and has issued
III one afternoon ;ls lnanr as 27.OOO
copies.
But the most imp rtant agency in pop
and building up this journal
has BEEN the ability of the publishers to
employ Il large editorial staff, and TO paw
slich sal ries as should command a SUI
perior grade of literary skill. and they
have been fortunate ia thus securing y
Va uable corps of writers. The theory of
It's managers 10 print as little as possible
that Is not strictly first class. Every nar-
agraph must coutain merit. either In solid
information it conveys. or in the spice
and humor which sparkles i'm il. It is
TINS careful. conscientious Journalism
Wilicii makes the news readable TO all
GLASSES and causes it to be so much sought
after.
Mr.. J. b. Scripps. who is his own MIN
aging editor. has just commenced his |!
twentieth year OF continuous journalist |
&c work. lie is ably assisted by Mr.. NJ. |
Almv Aldrich. recently of the Boston |
Globe. Mr.. +. FL. Burgess is the wide
awake news editor of the concern. and |
Mr.. Gill X. Osmun, formerly of the Sag
nav Republican. the sprightly state ed
tor. Mr.. Al. j. Dee whose keen satire has
nade the local columns so much read
md feared, will, it is understood. this
winter act as Washington correspondent.
slr. Il. B. Ross, one OF the most original.
numerous and polished writers on the
Detroit press, will probably be located i'm
and if he is, something beyond
he ordinary dull prosy reports of iegis-
ative proceedings may belooked for from
lis pen. Altogether the News maintains
ial AL. 4
rom ten to twelve persons. besides a host
# outside correspondents. Besides all
ms array OF journalistic talent, [ may,
{ the RISK OF revealing secret. mention
nat circle OF leading men in politics,
lterattire ana science. appreciatinS the
immense circulation OF the paper. and
ne opportunity it affords them for gain
hg the public ear. have engaged to con-
rlnute articles for the paper during the
omlng year, SO that the News is becom-
ng paper OF rare literary merit.
The publishers are just now procuring
new outfit of type, and intend for the
oming year to have as handsome a
aper as is Published in the state. Sim
ltaneously with this renewed vigor of
dItorial management, they will make an
Hort to bring the circulation, which dur
ng the political campaign has ranged
rom 10000 to 10000 daily, up to a round
O,OOO. and this have little doubt they
lill accomplish with the paper they are
Manning to furnish.
The office of the News is situated on
helby street. within a few yards of the
'ost, the Tribune, the Commercial Ad-
ertiser. and the Michigan Farmer. 1t
a low, struggling building, part of
TICK and part of wood, very dirty from
he coal smoke OF the neighboring Offices,
nd from the dirty paws of the hundreds
newsboys which Ihrong The vicinity.
inside, the premises. except the press
Dom, are cramped and inconyeni- I.
lc0nvenlent. and the necessity of a new
nd enlarged building is seriously felt. ,
IS erection cannot be much longer post
oned, indeed l believe it is already talk
u of, and in connection with it, am even
ister press than the one now used. is {
)Oked for to. GREENBACK. |,
The social entertainment at the resi-
ence of James j. Brown, last evening.
,r the benefit of the ladies' aid society.
assed off Very pleasantly, and was quite s
Tell attended. The entertainment part !
the programme consisted of singing, :
eldings, recitations, tableaux and cha /
'des. AT the close. collection was ta-
en- up for the benefit of the society. {
hich added to their treasury sum {
mounting to between four and five dol
RS. Mr.. ard Mrs. Brown did every !, ,
ling in their power to make it success,
nd pleasant to those in attendance. We
nderstand the ladies propose giving one $
ltertainment month during the win l
II. Il
Jasper Bazeau. formerly well known ,
tizen OF Mackinaw, has located In De- {;
DIR ond will hAroo+to~ - L