The New York herald., 1876-10-27
Newsdealers Feeling the Benefits
of the Reduction.
DISSATISFACTION on THE WANE.
The Public Firm in lis Approval Of the
New Course.
SIGNIFICANT CORRESPONDENCE.

HERALD, IN discussing the reduction OF It's pricc.
capes the censurc OF this weighy dictum by having
the matter exclusively consulted It's sense OF justice to
the public rather ihan ITS own immediate interests
So little apology is necessary Tor submitting TO our
readers such facts and correspondence throw light
upon the which the public Is being treated
by n number OF purblind nswsdeaers who VIII
eventually see their mistake. Tho newsdealers
are certainly unable 10 fight the public and the
HERALD combined, and are merely showing what an
excellent Investment the HERALD must be when they
mako SO determined a struggle to hold that which tho
HERALD ieels able and satisfied to relinqush II Will
DO from sketches made below that the lower
ing OF the price has very natural been mmedi.
atey followed by great increase of circulation, and,
as tho pewsdealers keen Al arithmetic. they viii
see the significance Of tho figures we'll as OF the
stout expression of public opinion.
WHAT rnS sEwsDEALnKs ARE DOING.
Tho sagacious woman IN the newsdealing busi-
presides the stationery and candy store No.
CSC Third avenue. Shrewdy penetrating the nom
chaant manner and casual inquiries OF the customer
who ostcnsiby buying steel pens. but really ascer
tanning ner views on the reduction in the prico of tho
HERALD, che said
| 'You're reporter, amt your"
1t was useless TO deny the soft impeachment in the
face of SO much astutencss.
Il thought So" continued the sagacious female,
with n smile OF sclf-approbation; 'do you get many
insults from the newsdsalerss"
ION tho contrary, madam, none At ALL" and the APP
parent purchaser of pens dwet AZ somc length upon
the eourishing condition OF tho social amenities
among nov wsdealers In general and the lady repre-
scntatives In particular.
.swcli," resumed the fair dealer sofiening into
ready and confidential ommunicati tivcness, two do
sell moro HERALps than We used to, and no mistake.
There Is o bigger demand tor them since the
duc,ion. Why, l could have sold hfty moro copies
than had hand yesterday there was such n rush
for them. I've sold forty to-day, and never used to
sell moro than eighteen twenty before tho price
reduced"
''You sell the HERALD at its new price, OF course?'
"Oh, yes. should feel like a thief to ask any
than is printed the paper. But We don't make
much OF anything on It,"
The entcrprisipg woman subsequently induced
to admit however, that thero profit In forty
papers twenty per than in eighteen twenty
twenty-five per cent and as tho quostioner took
leave shc relaxed into parting smilo.
Al Petersen's stationery, book and news store, No
662 Third avenue the dealer said tho last HERALD had
been sold early in tha forenoon In response to the
question, "How many HERALDs do you sell every
mornings" tho reply was:-
"About 100, and wo soil about many Suns or
tho other papers sell fifty Times twenty-five 7yi-
buncs and twelve Worlds. Tho HERALD is selling
nvelier since tho reduction, but can't make any
thing by handling It"
A mcrcenary and wide-awake youth OF fifteen was
found experimenting the busnoss details OF tho stand
at tho corner Of Forty second street and Fourth
nuo opposite tho Grand Central depot s.Sel
HERALDsl" observed this sprghtly youngstcr; ~
should say so. We sell lots OF 'em. Most everybody
buys the HERALD "How manyf" "a guess you're
only foolin. Do you spose I'm goin' 10 give away
this businessf" And tho youthful oountenanco con-
tractcd into ronical lecr The youthful fingers
asccnded to the youthful nose in gesture indicative
OF necessity Of business secrecy under all circum-
stances Declining the young doaier's prorer Of
..shncs only cents" and rejecting upon the mag
niude OF the youths capacity In conducting two such
enterprising establishments at once. the inquirer
gently withdrew.
At the small stand at the corner OF Lexington ave-
nue. and Forty second street stock HEKALDs had
becn sold out early In tho day. Tho man in charge
sad tho HERALD sold better tho reduction that
ho used more copies Of the HERALD than OF any other
paper.
Al tho stationery and book store No 62s Third ave-
nue. tho woman behind the regretted that she
had not = copy OF tho HERALD remaining from the
mornings supply. 1--WE don't keep many" she said;
only about twenty-five HERALDs and one or two Times
and Tribunes tor regular customers. Tho HERALD is
down.
IL haven't o HERALD left, said the ncwsman whose
stand Is near Thirty ninth street, Third II
handle about so to 100 HxRALps day, and have sold
more for a day or two back than used to before the
price put down"
The owner OF the small stand Third avenue near
Thirty sixth street. said:'lm all sold for today.
l sold every Of my nfty HERALDs before nine
O'Clock this morning.
young German owns the stand at the corner OF
ThIrly.nflh street and Third avenue. combining a
candy and other small street business with that OF
newsvending In response the inquiry for HERALD
he ashed folded copy from tho inner OF his
stand and returned two cents change from a nickel
piece.
~ had nifty HKRALps desc morning" no said in re-
ply TO question. sI didn't use 10 had near 30 many
dat"
"Thcy sell better, then, since tho price put
DOWN."
"oh, yaas. could sold goot many more II had
'cm. sell about worry suns and vifteen twenty
Times and 7ribunes and Worin "
In the stationery and book store No 493 Third ave-
nue. a novel theory reduction broached. al
believe" said tho proprietor brisKly though con-
ndent OF the soundncss OF his creed, 81 believe this
opposition of the dealers Ia all In your eye"
The desirabili.y of an explanation suggested.
IL mean that believe there's such opposition.
think It's nothing but an advertising dodge"
"Do you sell many papersf'
"well we take about $50 TO 200 HgRALps and also
good quantity OF Suns We sell about the same AZ
usual; but there snt much profit In the HsRALDs at
three cents"
A pleasant but nrtful Tcutonic female smiled over
the counter OF her cigar storeNo 419 Third avenue
tho visitor In quest Of Information about her trafc IN
newspapers In response to inquiry 10 the daily
number OF copies Of the HERALD disposed OF by her
she said:-
1--WE sells ntcon now, but they sells better than they
used to- We only used TO sell ton or twelve We sells