River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1876-11-23
1T CONCERNS You ALL.

/ II CON CEhNS 1OU ALL
We think we hazard nothing in stat
ing that the JOURNAL now has a more
extensive circulation than any news
paper in the state which is published
in town or city of an equal number
of inhabitants. There is not, in
fact, single so-called county, or coun-
try paper, published in a city or vii
lage of any size, which has reached
the same extent of circulation. More
than this, our list is gradually and
constantly increasing. There are two
reasons for this. First, our adyer-
tisements and local notices have drawn
attention to the place, audit is becOm-
/ ing noted as a live business town.
Next, the JOURNAL, through its cores
pondents, is becoming attractive to
the citizens of every portion of the
county, and of the st. CrOix Valley.
To these we might add third. which
| lies in the additional fact that our
citizens are paying for large number
of copies which are sent abroad.
These things invite attention to our
village, and people far and near, seek
the JOURNAL for information. 1t
spreads out before the public, a map
of our village, and its surroundings;
it details character, and contains an
interesting epitOme of passing events.
Nearly all of our business men and
women, mechanics and artisans, now
advertise. And these, as we have al
ready said, make up "a very interest
ing map. as well rs a weekly history of
the place. Nor is it confined to this
place alone, since it now spreads its
light all over the county, rejecting in
return, the life and business activity
of every other town and locality there
in. And, it is the character of the
community which makes up the
newspaper it faithfully represents.
Yes. think of it as you will, it is quite
impossible for a country newspaper to
get much ahead of its surroundings.
Like a mirror, it everywhere reflects
4 perfect image of the objects which
are in front of it. If the object is
ugly the image is equally so; if it be
beautiful, the image is not less so. 1t
is the business of the newspaper, how
ever to trim the rough edges, and to
smooth, and to even polish the cor
ners. But prune and trim it rs you
may, 10y the close observer the real
character of the object is readily dis
cerned. IL defOrmity exist, or ev-
er did exist, some eye, sharper, may
be. than the rest, is sure to discover
the same, or the traces thereof.
IL was not, however. our object in
writing this article, to write a disser-
tation, nor yet a sermon. We desire
to impress upon our business men the
vast importance of advertising, (Which
the same they are now literally do
ing) and of the still greater import
ance of pushing their advertisements
abroad. And in this matter our citi-
zens generally are directly interested,
while Our subscribers everywhere
have n common cause to advocate.
They have right to demand these
things. since it is for information that
they are, not only seeking but paying.
While. then. Our advertisers. to a GER
tain extent. furnish the motive power,
il becomes the duty of our citizens, and
of our readers generally, To direct its
use. and with them rests the reSpon.
sibility, morally, socially, and finan-
cially. Remember that we have no
cause of complaint, and yet we would
invite still further effort on the part
of our friends. while we, in return,
will attempt To encourage every EN-.
terprise for improvement in every
branch of buSineSs-in every moral. OF
reformatory enterprise, whether public
or private. Yes. friends, lend us your
aid financially, and, as heretofore, we
will send the JOURNAL, not alone into
every nook and corner of Pierce coun-
~. but through the length and breadth
of the st. CrOiX Valley, and To hun
dreds affair off. Report to us the re-
suits of your business, and the pros
poets for the same. the results of Your
labOrs. the avails of your crops. the
productions of your hands as artisan:
: observation-disclosures anC
= We will report them To the world. Dc
this. and ali will very soon feel com
mon interest in a common cause, anC
mutual prosperity will be the direct
result of mutual effort to promote
the same.
= And now we will close with word
of advice. Above all things, never
whine-never complain--be not etern
ally desponding. nor vet complain Of
being victimiZed. lest people suspect
that there IS n screw loose in YOU
head, or that the machinery therein
4 is strangely out of balance. Neve
4 frOwn. but smile at misfortune, anC
ride in triumph over seeming disaster
v Make the sun shine every-where-let ;
: vein of wit and humor run through al
n of life's little crosses; pick up TIVE
x dollars somewhere every year TO pa.
for the JoCRSAL- be cheerful, hopeful
and even gay, and success viii event
ually crown every worthy effort o
your lives. and that Of ours. also. ever
10 the sending of the Journal to tw'
thousand subscribers. and ten thous
and readers. within the next twelve
months.