Delaware tribune. [volume] (Wilmington, Del.) 1867-1877, 1876-02-10

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HKMsolD-cuuous Asusn or osaAr o11okru-
nAlLwAr HArTzas-A SUIT soa pAnAo.s-Tas
AkyoHN PoLZ1ICAL NovkxnxrDfan cAAfAIoHs
spssss. CbvssponAsass u tAs oswwsets,.
pxuApu1px1A. Feb. 4, lS76.
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ane "essnss ~ poen ~ ps,es ~F.s'
but the papcra have hAd 20 mucn 70 say on
the subject that We will not keep mp con-
......,c. .ho.,. ~ m. r.co,d AZ aa,ns~... I
'~'ses.O.1
may stats, however ma ossn unoss ss'nef INA"
overratsd. There was scarcely property tn
tba snburbs. and In tho oath ward especially.
n-r .,s 80. ). -. .,A..,A -, ~.
Wn'n qua nss s0ass ~ -. '1
great wind stosm Of wednesday night. In The
majority Of cases the damage, OF course, WA
,,ohe Int tb. ann M II i. oonsidarab,e. and IN
S ."s,..s.., M ~. ~. -. nj. ..-on. A.
many individual Gases the iose was senous. ~
tbs Centennial grounds the damAGoNWAs more
..v.,. .h.n 1. ss,,...l,v ,.nnvo~.a' Int n ia nok
-. .-...ysu. ~. ~. ...s 4.
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hand. aAftsf the blow came tho snow. and V
nov looas VI: vias.r h.ss sas u. ~. tim.
snis eeAsoo. Ins sson "ss nos nsko ons' Dus
the fall vAs constant fifteen hours There was
about eight inches of snow on the level.
Il not the case Of the Buchu " man one Of
the stsangsst In our recent social and business
hfs2 1t has only been few years s,noe "Doo-
tor Hslmbold kept Is by 10 fest apothecary
shop At tho corner of 7th and Brown strests,-
far removed from the hauuts Of the money
makes /; In . very short period he was one OF
tho leading business man Of the age, doing an
annual trade Of millions, and bis name, II not ex-
Aotly household word, having .proportionate
than In the little uptown shop from whsoos he
emsrged 70 dazzle and oonfound tho CONSERVE
tive tradssman. know nothing Of the right ot
wrong Of the claim made by Helmbold's relatives
in rss.rd p his insanity ; and :ha no: pssspm: m:
such facts u every ono can see and which are,
20 fer, public property arc certainly Of peculiar
interest They arc especially interesting to
business men ~ concerning the questions Of the
relationship Of advertising and trade, and the
nstnrsj umita sions Of oech. Heimbold Wa m
Nm b. whether the newspapers like 1t or NOT,
associated with his immense outlAys In that d.
reotion. But It is worth while 10 remember that
it was sdveftiuing alone which gave him the
great wealth he at one time enjoyed, and that his
subseauepe troubles grew out Of bad Judgment,
which NAV be shown in advertising no less than
In refrsiuip9 from it The limitation of his buui-
ness must be understood BY the merchant, and II
win mot do to invest recklessly on the strength
Of future returns, without seeing the way clear
to meat obliQetiops which must be satisfied be.
foro the expected " ship " is due. But Helm
| bold made the fatal mistake here indicated.
UBuchu" was bringing In 30 much money
every wear il proprietor knew tho extent Of
| the fetf,rn and should have governed his cut
iay accordipQly !; but instead of that he spent
more thsn thc business warranted. Just At
that critical dime, too he attempted to launch
now patent medicine pill, which was 70 cure
larQe and distressing GLASS Of allments-and he
threv the veiQht on his already Struggling bust
nosa. It IA ssjd that he spent nlOO. DO On tbis
noetrum In 4 single DAYS Advertising
ths issdinr dsihes Of the country, Such facts
teii the story. which, no far from discourseinQ
| sdyertisers. should convince them that this
kind Of outlay should be governed by sound
trade principles a. much n any other. As long
ss HelmboI9 kept his expenditures in line with
| hia reoeipts he Hourisl,ed amaxnQly-thero Il
| nrohshlv no parallel exsmple in newspeper lila.
tory. Frofis constantly growing, il required
only patience and good management to have
.a.Y snsp Tbe Ius !.
ana vorLs ~ smoothly in great thinga n In
.me,l --''
Ircshar accantrioitv IN local life ia the relation.
.hin ~ NJ r M. I,sndia-slae 4 /" Dootor "-to
thap while Iand,s Il the nneer ohsrsctsr vho
~. Ht,,S n 1~ses1an Ws6.ssi 1niiers. nj vhiot
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set1 AkD xooii oh nsaas1{ {So1!y 8dd SAtdiAuA
These publications have been alleeVd to 5,
immoral and and illegal works. and Lakdis wa
once sued and imprisoned for engaging in th'
business, but After his term OF punishment b.
proceeded to sell his books the same - ever. H
has now added to his other claims upon popula
admiration that Of being an acter. He has sp
peered In certain wonderful melodramas OF hi
own construction at some Of tho variety theatres
and has challenged . congenial spirit, Ooun
Josnnes of New York, TO compete with him In
reniition Of Hamlet, for prize of e5OOO. III
. count has accepted the Offer, and it 10 announce
thst this unprecedented performance will 500
, be given 10 New York. In the meanwhile Landi
il preparing for the joust by giving night
sol,taire performances Of Hamlet at Concert Hal
The bills announce that the eminent tragedia
. In suppOrted by . full imaginary cou
panv." and Lsndis is In fact th
only actor in the troupe, the other part bein
read aisud by parties out Of sight. The absurd
Iity Of the thing lies too deep for laughter it
| nitisble. And Il is really serious question ho,
/ ~