National Republican. (Washington City (D.C.)) 1872-1888, 1876-03-20
MoRSrHe PAPERS.
An lndiIIsnsshls Esesssiiy-Uility a.
Means Of Communicates.

An lndiIIsnsshls Esesssiiy-Uility a.
Means Of Communicative.
why Is il that nearly all the leading daily
journals are issued in the mo-ning3
IL s because macy importan. events transpire
late In the day and during the night, aud the
great reading public demand TO be thoroughly
posted IN tie la;cs: news AMI ousiaess ofthe
world on the threshold OF tho new day, 50 they
can adviseoly and inteHigently marx out the
daily programme Of business or pleasure. The
morning paper has become the necessary accom-
pahlmsnt OF the coffee and the breakfast.
The morning newspaper ONCE knows no noc.ur
nal rts:. All night Its gas-lights burn, like
beacon fires, and It's kissing engines tmpatiently
yearn to lay before mankind new leaf In the
the world late into the night. They see the
churches, the concerts, the bathrooms and the
theatres closed, and their divergent streams Of
beauty and gallantry homewerd bound; they
leave the hotels quieting down, and all the busy
hives and haunts Of men, except the wakeful.
and, eonmitiins the somnolent city 70 the custody
OF the uniformed and batoued guardians OF the
night, they hasten to their waiting sanctums and
record the latest experiences and rumors Of the
|. day and events Of the night The telegraph sim.
uitsnsously exchanges the news of the world, and
the tireless messenger brings In the last dis
patches In the small hours OF the night.
The editors are at their posts, scrutiniZing,
endorsing and rejecting and garnishing with
their comments passing events, and seeing that
the great power OF their journal Is properly used.
Then, while city and country are wrapped IN
Garaness, silence ard sleep, the SHARP EYED
ard diligently prepare . complete days history
Of the world for the coming morning, pass over
their approved forms to the aroused pressmen
and maiiinep, and then YEARLY trudge homeward
in theproverbial darkness just before daylight,
meeting the early carriers and newsboys, who
have had rest ard are on the way for their
''papers," and other early tradesmen on their
morning rounds.
The runbIing presses are now heard from the
nj cd ha nd "a ri " aUfn
to wake up with the nimble tread OF the army Of
carriers, thIukting their papers under doors fthey
can, into door-poxes, where such are provided, as
they should ee every where, upon entrance land
ings into front ards, &C., while the hopeful news
boy usher in the day ht with their shrll voices,
with II cir fire. sheets. No breakfast table Is
COMP lete without the morning paper, aud tons
upon tons OF this modern matutinal luxury are
daily read. Like the source OF daylight itself.
II is Indispensable TO a proper entrance upon the
various duties Of the day, and all feel the need
and recognize the benent Of iss snlightening IN
tuerces.
ADVANTAGES OF ADVERTISING IN MORNING PA.
PERs.
If you have q large number Of circulars to dis
tribute throughout the city.when would you have
IL dont-in the morning, when people are wide
awake ar d "up Tor the Gay" with ali the various
leisure spells Of the day before them. and day
lsht TO read by; or, after all these thinRs have
10 close up, in all respects like morning gIoriss
or are hurrying to get ready for their evening
tres, the receptions, the private parties, the
lcdges, and the hundred other things in which the
people as whole engage every evening: Of
son that would not much rather have his circulars
distributed in the morning than in the evening.
There is sagscIous person that would not insist
on the morning distribution by all means, so that
the circulars might have The benefit OF all days
daylight and leisure, and The full flush Of the
days lite and vigor Tor their reception and enter
tainment.
Precisely the same principles, of course, holds
10 the Gaze OF advertisements in the newspapers
Advertisements in the morning papers stand
much the beet chance of being carefully perused
and contidered for almost every in every rank
OF lie, has sn opportunity during the day, to look
not having much else to do during the day, bu;
to do this, ana to spend their money-:he same
persons, too, being most likely &c be otherwise
engaged, than IN reading, in the evening. The
evening Pc pers, on the other hand, while many
o. sLs as = way
as we could instance among our own neighbors,
and cheaply produced, all the work on them De.
garded as the hurried chroniclers of only part Of
the day, or parts of two broken days, more prop
erly speaking, and though the most important
news items in them may be hastily and even
eagerly scanned on their receipt, so late in the
day evening is IT before they arc generally de-
IyeIed that they are most invariably crowded
hurried state OF affairs; more absorbing matters
on HAND, absence OF daylight, &c.,i above men,
many circulars distributed at that time OF day
and evening, are
swAMPRD IN THE DUsKV SHADES
OF night, and the whole are entirely superseded
by the arrival Of the morning papers, with later
and fuller reports Of every and all day long
to read them and look over the advertisements in
them. Besides. the very engagements and rec
reaticns that take people away from the evening
pspers cause them to take the morning papers TO
see tho first and fullest reports Of proceedings IN
which they may have personally participated.
II Is safe TO say that Advertisements In the morn
ing Of large circulation. being SurelY dis
tributed all ever the city early, and being before
the people all day, are much more read and acted
upon than any other class OF advertisements
whatever. Every business mans experience and
observation will confirm, the naturally superior
status Of the morning press throughout the world
confirms, what we have said concerning adver-
Using in morning papers, and especially may this
be said Of those liberal aud enterprisiDg morning
journals which spare no pains nor expense in
giving the fullest and NEST authentic reports OF
everything transpiring throughout the world up
to the time of going TO press, and consequently OF
universal circulation like the NATIONAL Re-
PUBLICAN.