The New York herald., 1876-10-31
THE HERALD'S POLICY.

who have made attempts TO stop the wheel OF
progress 10 look over the mass OF letters
md short communications that are received
~ svcry mall at this Office In these
communications . reader may find aroused feeling
In regard TO the conduct Of the newsdears who have
tried to stop the locomotive And IL IS simply an en-
deavor to stop the HERALD locomotive and the COW on
sAo track will be hurtled TO very positive certainty
The people who injured by the folly Of the news
agents do not hesitate 70 make their injuries known
The xEw JERSEY DEALERS.
The manner In which the obstinacy oi certain news
dealers rcaeting upon themselves is neatly typined
among the news stands Of Hoboken. AT three OF the
Sandstone In the ferry house and the other two
within block Of the ferry gaes-the casual inquirer
Was informed that 'ahcy ddn't keep the HERALD for
sale there except served their routes fourth
dealer WAS found who, proating by the action OF the
other three was roaping small harvest on HERALDs
having increased his sales from sixty five daily 10 l50
with q demand warrantng oven further increase In
the ratio. "There's q good deal OF complaint
about me-" said the in charge OF the stand within
the ferry mousse. 'Some OF my customers have writ
len letters to the HERALD but aint gon' to sell
any more HrRALDs at the present price"
"Don't you have . demand for them?"
.Yes, they call Tor 'em, but can's mako nothin'
on 'em and won't sell cm.'
Al the stand the south side OF First street, half
block from the ferry tho dealer said, ''No, sir,
haven't got HERALD don't keep II any more ex-
cept TO serve regular customers. II we can't make
anything selling II might well let It alone"
The keeper OF the stand on the OF First and
Hudson streets serves large route, but did not have
. HERALD on the stand In response to nm inquiry
why he had HERALDs the lad charge OF the
said, I'VE had few but our regular customers take
them all and We can't keep any over regular
order"
"why notf'
why should wei" and the boy waxed wroth
''They don't pay us nothn'. We serve our reg'lar
route bat We won't sell any more than we can help
until wc can make something sellin' 'em."
The fourth man was the proprietor Of the cigar and
paper stand Hudson street, Second street He
betrayed Teutonic nativity by most decided accent
but was evidently wide awake in business matters
When asked concerning his trafc in HERALDs made
. prompt and energetic statement:-.I sell many
more" said he, 'than used to before the price
was put down TO three cents You judge
By this-two weeks ago my sales we're from sixtyfve
10 seventxnve, and sometimes many eighty
day. You see l am on street where there are no
street cars and bad days my trade s hurt because
the gentlemen ride TO the TORY instead Of walking
down this street. Last Saturday sold lis HKRALps
thirsy-nvs more than had ever sold before the
duction, and to-day sold l25 and was twenty tive
short" Just then passsr-by inquired for HERALD,
and the dealer shrugged his shoulders he explained
that his stock had been sold two hours before1 Il
eoud sell $50 easy, and will have to tako more very
soon think. make more money on 'cm than did
before"
The keeper OF tho news stand in the Delaware Lack
awannA and Western Railroad depot was unable tell
whether he mad noticed an increase in the demand
since the reduction. .I ask four for tho
an md mali me sell q 10 ON
q day, and then again my sales up TO hundred
There mach variation that can't speak positively
about it.n
Az the stand on tho north side Of First street. be-
tween the ferry and Hudson street. tho small boy in
shargs OF the stand said tho stock had been sold out
sarly In the day and there wasn't q HERALD loft He
believed thcy sold moro since tho reduction, but
souidn'I say exactly how many more
In Newark the circulation OF tho HERALD is in the
hands Of the Newark News Company which sells about
k8O0 copies daily So far could DO learned the
6uetion in the price has made increase Ia tho Cir
eulaon Of about ten per cent but tho agents Of the
oompany are committal and declined TO make ex
piclt statements Of sheir business.
p J. MulIgan, known the "Brcntano Of Newark, -
10 the proprietor Of large book and business at
No. 02o Broad street II sell from $50 to 400 HERALps
. day." said he in brisk, energetic way, "and
10 sell them right along The people will have the
HRRALp and recognize Il a. one OF the hrst principles
Of . successful business to meet the public demand
whether the profit 10 large small The reduction in
the price Of the HERALD has increased my sales about
twenty per shall continue 10 sell HgRALDs and
work up my sales BOTH because TO keep abreast
or the times, and because by selling hundred add
stonal copies my counter get the trade
Of the hundred customers After expressing which
shrewd and business-likc view, the cnerprsing
liars aa{d thep Int hc halt
shs other papers would be forced to follow suit and
duce their prices and that the movement In ac-
cord with the spirit OF tho times. His Is the only
place in Newark where the HERALD is sold for three
cents . copy.
Another Broad street dealer said his sales were
about sixty HRRALDs day. He sells at four cents,
having sold nve before the reduction He thought
she present prco too low for the public and high
for the dealers
small dealer on ono Of the side streets said:-T
only sell about dozen HERALDs and have to ask four
ssnts each for them Tho people are willing to pay
four cents for the HERALD for the class who
AFFORD she extra cent take the Sun" He had noticed
no increase In his sales since the reduction.
Another small dealer sad-.sThe reduction has
helped my trade in HERALDs considerably and has
damaged the sale Of OF the other papers. sell
NJ four eeDts which penny cheaper than tho price
which prevailed before the reduction"
WHAT m THOUGHT xLsxwHxRE.
Mr. W. W. Tyler Of Harrisburg, Pa, tells US that he
b charged ten cents for tho HERALD. He adds that
there 10 much indignation in regard 10 the extortion
and calls for an amendment
A guest OF the Windsor Hotel remarks that Tyson &
Broa sell the HERALD at nvo cents nstesd of three
ssnts and desires be informed II hotels have any
special privileges TO charge swndng prices for the
HsRALD He also wants to know II he ean send his
subscription 10 the Office OF the HERALD Well he can
send his subscription this Office the rule s not
new
Charles ( Dennston Of No. l23 varick street, In
forms that he sells tho HERALD his herb stand
three cents and will deliver to residences for the
same price Also, Mr. Dennison believes that dealers
would make greater profit by selling the HERALD At