Gallipolis journal. [volume] (Gallipolis, Ohio) 1837-1919, 1876-10-12

1t a pleasing task in these days of fnancia.
uncertainty to be able to signal an oasis in the
Desert OF Hard Times. and while many are com
plsining of business stagnation. dull trade, etc..
TO meet with some branches OF industry that are
nos paralyzed. Ou- reporter, during bis rounds
Fourth and Vine Streets was @ greatly surprised to
notice the metamorphosis of the building and its
surroundings on the touth-east corner. and with
inquisitiye reportoriai zeal he determined to ind
out what was the occasion OF the throng that
were passing in and out of the store. Much to
his satisfaction upon entering, he was met BY
Mr.. A. D. WildUan. the Manager of the Cincin-
natl Branch of James Wilde, Jr. d Co.'S New
York Clothing House. After passing the usual
compliments Of the day, the following converse
ton ensued:
Reporter-I see by the posters at your door that
this Is your opening day" What is that.
Mr. W-why sir an opening day in our line
is day upon which our stock is displayed for
inspection. All the new fabrics and styles are
placed on exhibition. and every body is invited
TO come and see them, inspectors and purchasers
being equally welcome.
Reporter-But am surprised TO see you In
this building. Why did you leave the old loca-
tion?
Mr.. w-Lack OF room. You can not do an
immense business in contracted quarters. Cloth
ing requires good light and plenty Of room. Our
first opening in Cincinnati was on the nth of
October, 1874 Before the close OF the first years
business (although the room We occupied was
thirty by one hundred and thirty-five feet We
felt cramped for space, and were compelled to
fit up an additional salesroom OF about the same
dimensions With increased facilities our sales
became 50 enormous that We soon again were
rushed for counter room upon which to couven-
tently show our goods, and learning that this
magnificent building could be had We leased the
entire frestory house for a term of years
Reporter-But Mr.. W. how do you account for
the immense increase in your business while
other branches OF the mercantile line are con-
trscting and complaining?
Mr.. w.-Easy enough; the harder the time the
more economical people become. Gentlemen
who formerly paid extravagant custom tailor"
At first people thought something was wrong
with our goods because they were 50 low in
price, but our garments all proving to be as rep
waking, but also a talking. advertisement
Again. we manufacture our own goods and sell
them at retail at one small profit above actual
cost of production. / tell you, we are deter
mined to do the clothing trade Of Cincinnati, and
the larger our sales the lower we viii sell for
cash.
Reporter-You say for cash; do you do no
credit business?
Mr.. w.-No, sir; the fundamental principle Of
our business is One Price, G. o. D., to all |; and
since we first opened we have opened no books,
made no memorandums, kept no accounts.
This, sir, this cash rule is another potent rea-
son Of our ability 70 sell at such low figures.
Rsporter-But this does not explain the i'm
mensity Of your sales Can not merchant sell
goods cheaply, and for cash only, and still not do
large business?
Mr. W.-Certainly; but we not only give Gus
toners good value for their money. but we keep
qualities suitable for all classes 1t is mistaken
idea that we keep only medium and low-priced
goods We keep all kinds suitable for every sta
ton in life and the gentleman's dresscoat at so
Ia just as cheap as the wOrkingman's pants at 81;
besides we pay particular attention TO boys and
children's clothing of which we sell immense
quantities Why. sir, mother who formerly
tOiled and worried over making her darling be-
coming clothes, can now buy from James Wilde
Jr. & Co., suit nicely made and tastefully
trimmed for about the same money she ordina-
rily would pay for the bare material. Still
other reason of our immense SUCCESS lies in the
fact that Keep all Sizes from the tiny suit for
child two and half years old. up to gar
ments for the tallest or most corpulent men.
Mr.. Wildman being called to attend to some
Office matter, our representative shook hands, bid
him goodbye, and left, convinced that James
Wilde Jr. & Co., southeast corner Fourth and
Vine Streets. are. in every sense OF the word,
truly "The Peoples Clothiers. * Cincinnati En-
qiirei' September l7th