New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1876-12-14
CIRCULATION
ESTIMATES.

TORY is not very different from that of the wenown
camille agencies in all leading cities The latter
keep informed Of the character habits
taon business ability and financial strength Of persons with
whom they likely have business transactions enabling
them thereby regulate transactions 10
probably profitable dealings avoid such win be likely
to result in ultimate annoyance or loss.
The DIRECTORY conveys the best obtanable information
concerning character and value Of newspapers Its patrons
are who expend money in advertising "a large andm
porant cass and 1t Is from them that the publishers Of the
DIRECTORY in their capacity Of advertising agents derive
profit and support It is 10 them and not 20
publishers that they the duty Of faithful service The
theory advertising agencies the servants Of
papers should advance their interests FIRST annhated
by system long adopted by publishers almost without
cepon ignoring idea OF protecting the socaled agency
and Of maintaining the right appoint competitors
same the consent Of those already Occupyngt
AS THE IMPORTANT PORTION OF THE INFORMATION
MERCANTILE AGENCY CONSISTS OF REPORT OF Ts
STRENGTH OF TUE PERSON ABOUT WHOM IMPORTATION
Is ASKED so Is CIRCULATION GENERALLY
CONSIDERED POINT UPON WHICH INFORMATION WILL
MOST VALUE ADvERTBER
There are among merchants who deny the right
mercantile agency inquire their private affairs
decline giving any information upon which report may be
Based but mercantile agency does
neglect make report It gets from other the best
obanabe information and upon this It's estimate based al
though denied that the receDce Of the party
question always attributed to knowledge upon his
part that true report would be preudca TO his credit Tho
report therefore, likely to DO less favorable than
might have information asked for been cheer
fully and frankly furnished.
&c. ALSO there among newspaper publishers some who
deny the right any 10 inquire into their affairs II has
been the policy of publishers OF the DIRECTORY omit
all information circulation whenever plainly and
eauvocay commanded to do In such cases the matter
disposed OF by TO the report the words "Oees
stating circulation In every where the above command
is plainly unequvocay conveyed to the publishers
the DIRECTORY they make mp their report In the same
pursued by mercantile agencies in estimating the
financial strength merchant and Ike the institutions 70
ferred TO- they decline reveal the sources from Which they
have obtained their information.
1t is undoubtedly publication Of this character
Is privileged that instance where merchant or
newspaper seriously injured by just or materially In
correct report the courts furnish remedy and both mercan
tile agency Directory publisher will be held responsible
for actual damage shown to an injured party
report proved upon trial TO have been erroneous
This Is liability which the publishers of tie DIRECTORY
therefore which they hold themselves
at all tunes ready to meet.
The greatest possible care is make the DIREC
TORY reports publisher is applied to
Systematically All information is taken in form which er
cudes any definite statements which cannot be msun
derstood every effort is made to protect honest pub
fishers against would resort to lying peure 70
ports TO gain unfair advantage
IL has rarely that Of complaint has arisen
against any report which appeared either Of the
annual volumes Of the Directory already issued which has noe
resulted either from the neglect publisher respond to
APPEALS for information effort his part to substitute
other and different information, instead Of answering the plain
questions upon furnished for the purpose from the
DIRECTORY ONCE.
Publishers of newspapers who
desire to furnish the Directory with
statement of circulation are sup
piled with blank which takes for
granted the following conclusions:
FIRST.
Every publisher either willing unwilling 70 have his
CIRCULATION published in the Directory
SECOND.
II any publisher unwilling to have his circulation pub
the Pp5 e nj the IS WtRhc ibis they DO By
inserting the words Objects 70 stating circulation
THIRD.
II willing to have his circulation given publisher
viii desire that circulaons shall be published
for competing Journals FOURTH.
That none but true crcuaons may be published IL Is
essay that none but explicit statements be accepted ron any,
FIFTH.
statement intended convey explicit information must
be so wored prevent the possibility ots meaning being
miS'0nSuuO'' SIXTH.
That bat true and explicit may be accepted
his regular form II one Is allowed LOWE % vary I
VIII 10 hurry u'"'' SEVENTH.
Tho blank entirely unOeconable to those who DEsREn
furnish full and explicit niOrmauon'
EIGHTH.
From nersons who are willing furnish EXPLICIT
statenieht any other would be worse than useless
NINTH.
To persons who decline making any statement the form
adopted is unobJecuonable as any other
TENTH.
II publisher statement Of circulation Is tar
nresnme that il Is from indifference neglect neither
Which, on his part will the publishers Of tho Directory
for mperieellOns In their book For all such cases ne %
of the Directory has INSTRUCTIONS 70 estimate the olrO
from the best information open 10 hlin
Tho nrecor estimates the circulation OF no newspaper
til after an application has been made % It's publisher t%s W.
actual figures sufficient time allowed TO eapse or wv
statement TO hand had any such been torwata
It believed mat publisher Of neyspaRsT sSYT S
Win ee sPf boY wSo does S
desire TO impress the public that his edition greater
The reason given by several publishers for furnishing
authoritative Of tnsir circulation for Sat ag
believe the greater than It res
and that this Is an aaySFSgI 20 es P pSSs
DC AS S'a humber publishers leading say ges
REcToRY with the actual figures of their circulation
Tn addition 70 tbe above information the AMERICAN
NEWSPAPER DIRECTORY for 1875 contains eassineo "'
as P lSIST PUBLISHING OVER 5000 COPE
EACH ISSUE RELpGI e ES SPTEARioDfcAIs bE
Voted H aSb Ts!GRRdER9 Epg
STOCK R4IsiNNG TuTioNs Or Denoted EPg
CATfoNAL MATTERsj AMUsEMENT> AM tnHnSnFEL
I tSN III fHhSGRn1NN AND PS SrE
iXs coMsMnERcsEc rk ANp ND AMMEEccHANfcs
PRfNTEHs AND PUBLISHERS, sPoR TIC ALSO
ETsMosNss AND woh4 pTEssro5f6ELs
WHOLLY Or ~ PART IN THE 9ERhAAHi s Hhh TflT
s StAt WEfsH. BoHEMIAN PORTUGUESE, PoLi'A
AND HEBREW LANGUAGES,
One Thousand Pages.
Price Five Dollars.