The Dallas daily herald. [volume] (Dallas, Tex.) 1873-1887, 1876-08-11
Fl.E WORDS.


Ol gOOu VIII hlN IlhllcIluB NtalIHoHl-
ais TO the value Of the paper. We are
grateful for these expressions for they
convince ~ that an effort to make II
lirst-ciass paper meets with the SYM
pathy Of many good people. While
thus giving ut,eranco to our gratitude
for these words Of encouragement, we
desire 10 say that newspapers ARE, in II
large NEE .ure, just what their patrons
make them. From the very nature Of
the case, newspaper publisher is most
scdulous in giving value received, for
with every improvement he puts upon
his paper there comes increased rev.
cuucs, which still further enable him
to improve his journal Kind words
are valued by conscientious publishers,
but there is II more tangible encOuI-
agement, which is better for the pub
Usher and which il also better for the
man who il interested in being repre-
scented by good paper rather than 10y
AN Indifferent one.
Advertising, job work and subscrip.
lious do more in day to sustain II
Newspaper than all the kind words
however grateful TO the ear-that could
be spoken in tweIye-month. A
newspaper that ~ fed on kind
words soon becomes attenuatcd, goes
into u decline, aud then little hillock
marks where it lics-dead rom star
walton. Job work, advertising and
subscription, when spiced with kind
words, make "A nulriciuus, pulatable
food, upon which newspapers thrive
and prosper and grow fat and reflect
credit on the people among whom thew
are published. 1t is for the patrons of
uewspaper to saw whether it shalt be
death or prosperity,
IT never ,pcurs to some men that
their fnvoritc paper desires any more
work 10 do. If they have lob q,
printiug, the chances are equal TINT
they will send il away from home. u,
10 some blacksmith shop. because tlv,
cents il saved thercby-wheu the M.
nor whose /, .terests hnve been Tim,
IGNORED may prrhans have done nm,
,,rtoiuIy il nyncrtod ia do onv nm,
ovevthinr to advance .nternrise
which nut money in the uurse If IN,
mann ,vhn hnyr,,dges g, shoI,hv nroBt .
twnntv.bye ar tir,y cents and oauarou,
lv dnuo,,a whnIn vncohulori.s fLh,,
words TO his home pauer
Wa reneot newsnoners ara IN
Iorgo ua,sura what THAR notr,,
mike them, md if the nuhlic wont
noysnan.r to ina notort f,r rool o,tho,
~ nrivnin or nuhIic en,ornriseo tbo,
should heor in mimi th,t il reoniro. =,
no,rnno,o If ,dvartisirr ioh wn,L an,
suh,.rintion T., oonior thot no,vo, ~,
uo nonor WA wnl illustrate u,oo,n
,ror, vio,,. Some ,iuo ana onuo
man hrought us 81 Motto. with , r.mos
to insert AWAITS, snvor,l ti,nas. a fou
days thereafter wesaw him b,rcainir,
with , inh otIioo fnr .o,,a oord, Nou
it reoujres mnnov +, RIM q rewsroro,
hetween two and three thousond do,
lar. nnonth In DnII,s. and yot tho
man avnectsua IN huiId nm of ourow,
axnorsa n c;rculo,ion for h,o nra
wbilo ma corriea h,s nrofit.h,o yor
e,sn,vhore and In nm ostoh,ismont IN,
rouId NOT nossiblv confer tha ravor II
had ronros,.a ofr.
Men sometimes exnress sur
nrisa that nowsronera or. ma,
tih in tho di;tr;n,ti,u ,t i,urnoI
bai, f,vors II, se,ns +, IA, fnrgo,ta
thot the cnodurloya of nuhlic ionrnoI
ora f,rnoed .s other mon oro fornoo
3 ,lb,,ti.;ti,,,, ,i,,,,.,;,i ~ .