Evening star. [volume] (Washington, D.C.) 1854-1972, 1876-01-22
/" BANG UPw
CHAPTER 4


How much?,
Eorty-two dollars and twenty-five cents"
Ben don't like to tell you that you are
biggest fool on the street; but you are"
% confident smile
Forty-two dollars for advertising"
Just SO, and for three months advertis-
he applicant for 1anything over, gave a
eullar whistle to define the length and
ad Tn and depth ofhis astonishment-
his conversatiOn occurred in the store OF
Djamln weston, a young and enterprising
|rchant, who had just commenced BUSH
rs on bis own account. The other person,
10 10 use bis own classic expression, was
aDg up" and wanted TO borrow $50 TO
IKE up The amount ola note due that day,
Is Joseph Weston, a cousin of the other
|ey mad been playmates in youth and
Iuneh friends In maturity. Though there
Is great diversity OF opinion on many
lcs, strong sympathy existed between
IN.
they had commenced business at about the
me Time and under nearly the same cir
instances, both being Obliged for the want
sufnclent capital to mortgage the stock OF
eir respective stores. a
thus far they had done well, and the pros
et was that both would become wealthy
q distinguished merchants.
they had married sisters and occupied
dement's in the same block. Their houses
re furnished in substantially the same
lie, and no material difference OF expendI-
olts, and educated into the principles of a
nd economy.
Forty-twO dollars for advertising" re-
ated Joe.
end double that sum, i" replied Benjamin..
What bene1it 90 you expect to realize from
You are behind the times. Joe. Benefit?
mar question. IeXpect TO make my for
sHumbugI"
.sLpok at Brandreth and SWAIN
18th humbugS."
No matter for that: if these fellows have
en- able 10 make princely fortunes by adj
rtlsing humbugs, how much more so Will
who deals IN substantial reali tieS!'
All gammOni''
We differ; time will tell who is in the
.sht"
'"Seriously, Zen, you will ruin yourseifif
Pu go on this manner. FOrty-two dollars a
larter for advertising
Il shall spend q hundred the next quarter
I'DOn't do IL, Ben"
How does If happen. Joe, that you are in
Pc street borrowing money? l never did
| oh a thing since / commenced business
How does IL happen, Ben, that you have
any money to lend?" asked Joe, with a
Because have spent il in advertising"
Wait, Joe, wait"
Il spent nothing for advertising, but will
ft You the oysters my sales for the last
taartei are az large as yours
FL will take you up on the next quarter"
|"Why not the last?''
|"AdveTtising is somewhat like planting
Ptatoes; you must wait for the crops"
Don't believe il, Ben. When I have a
fly spot that don't know what TO do with,
shall put il into my family. Buy "A library,
new sofa, or something OF that sort. /
hould rather 20 10 the White mountains
! tn u than throw it away upon the newspa-
" You don't know your own interest, Joe"
"Dont i? Some Kinds Of business might
frfveon advertising; but ours, never. Do
bu believe the women look in the neWspa-
ers before they go shOpping?"
+ We'll, there was = lady In here Just now,
no said she saw such and such goods adj
|ertised by me-"
ftend TO spend $50 more in advertising,
|en- you are crazy" and Joseph Weston
hrned on his heel and left the store assured
P his own mind that his friend was going TO
bin.
IA bis estimation such loose principles
[ould eventually bring him to bankruptcy
Fut Ben was his friend. and he deeply COM
h.seratsd him because he chung to such
Feak and pernicious droctrines.
CHAPTER II.
BUSINESS prospered With the young men.
~ prudent and careful management, each
al not only made living, but had been
Die TO pay small portion OF the mortgage
70 The stock at the end OF the first year.
Joseph had the advantage OF his friend in
possessing better location, and though his
ent was somewhat higher, the difference
Ias more than compensated by the increased
acilf1es u afforded him. The prospect was
ieeldedly bright to him. Ifhis business in
,reased asst had done, he would be enabled
20 clear himself OF debt In another year.
oEder This encouraging aspect he ventured
o eXpend hundred dollars in addition TO
us furniture, which his wife insisted were
IpsoIutely necessary for their comfort and
happiness. The house had been furnished
ltogether TOO plain for this progressive age,
N her estimation. She was behind some OF
Yer friends, who she was sure, were doing no
>etfer than her husband.
Joseph was little obstinate at first; but
men there was something so decidedly com
ortaole IN set OF stuffed chairs and a
OUNCE, that he did not hold out in hts oppo-
dtion- He asdOing well, and the expendi-
'ure would notseriously embarrass him.
new furniture, Mrs. Weston's little parIOr
ookeQ exceedingly pleasant and connfOrfa-
Die. Besides IL looked as though her hus-
band was prospecting in his business.
III was so very nice that the young wife
oouh not bear thestdea OF having the parlor
nut up, so that I'd ore should see Il tn the
had grows rust y, consequently she
nade up her mind that they must have a
Their friends had parties; why shouldn't
ney? IL looked stidgy not 10 nave one.
Mrs. Weston was an s1eQBent deba,er, and
NE gained the,dsy IN TITS rzttsr. II is true
y n II.
bat IL cost Joe some 81 In I5s meantime
beDJamin had paid quite as much for adver-
as his friend had for new furniture and
me party. joseph laughed at him, and
1najiy came 10 believe that he was insane
year.
Mrs. Ben Weston, too, felt decidedly IN
pleasant n bout the improvements which had
going on in her sisters house.
"Why can't We have rosewood table and
set OF stuffed chairs, Benjamin." asked She
pontlng her pretty lips into q very unami-
Able Position.
"Sfmply, my dear, because cannot afford
10, = replied the philosophical merchant.
chow can Joe Oxford ft?''
presume he knows his own business
.He has put over a hundred dollars into
his house"
Ben whistled "Tother side OF Jordan. - and
made no reply.
ado, Ben; buy some new chairs"
"Can't affordit."
Eyes, you can"
"No, i can't"
.'You can afford as well as joe"
perhaps can"
ado buy some"
II should be very glad TO crafty you, but
cannot take the money from nv business
year hence, IL business prospers with me,
you shall have them-D
"a year hence, )" pouted the wife.
must spend hundred dollars in adyer-
using the next quarter"
How foolish!'
"Nery foolish, my dear; but 1t mus: be-
That's the way you throw your money