The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1876-04-30

Is birth-cau. She wants TO sell It Next comes a
motley group man leading dog, with rooster
perched on hts arm; mounted jockey, = strong man
bearing miniature marine engine and propeller, two
boys carrying tiny locomotive between them, six
men In well fitting garments bearing on their hats
names Of half dozen great cIohers They arc closely
scanned Tor the crowd have found clothing too dear in
these hard tines aud they have their eyes open.
Hero advances grave sadiookng body Of respectable
ladies, each holding IN her hand the section
OF a tiny house, showing nothing but the bare walls
These have unfurnisbed apartments to let; the re-
serve company have let theirs they buoyant and
smiling. Cheer up, front company, you will soon be-
long 10 the reserve. There Is athering his
hands: he Is soapmaker A sober looking gentleman
eyes him askancc: the latter has invented flre
tinguishor He offers pinch OF snun to his next
neishbor, who carries aoft enormous gilt tooth.
Tho ocr is declined, but the box Is passed on to man
bearing wcl-rddled target The crowd laugh at the
wittcisms provoked by a matchmaker, who holds up
the device "ric-c.n A wag, abiding 10 his own
credit has just said. with mock mournfu
shrug OF the shoulders ETC. tic, and there
Is no tic" Tho matchmaker irowns him down, for he
too advcrtiscs There, In the distance looms up the
form of huge elephant Two acroba,s perform on
stage erected his back They belong great circus
Yonder, on the extreme edge of the nlc. is delicate
palclookins woman She walks along with downcast,
fearful eyes. Her widows weeds new She has
LEFT three little children at home, under the caro- OF
poor neghbor. Two months ago she the happy
vile OF a trusted clerk To-day she work In
order to feed her little Lend hand here! She
is mnthg! Friends, she must be cared for, and the
little fed to tho eye OF the next in
the rank; Tor she too knows grief She Is the wife OF
ruined broker who has deserted her In her day she
dispensed charity bountnlly Her advertisement runs
thus
Herald office.
Where the lawyers?
Next comes small hut compact body OF men. Thcy
are nearly all beyond the prime OF fc ungenai
look but cold and cautious Before them Is borne the
arms Of the Medci, three golden balls. They must
have many good natured relatives in the crowd for as
they advaace, they greeted, every side, with
pathetic
"UScLx UxcLEl"
followed by hearty laughter Can they possibly have
many relatives, or II not, what can il meant These
arc followed by number of smart looking men, each
bearing small banner, and repeating with immense
rapidty various amounts. Two ma half two ma
half" says one sx and three quarters
threequartcrs, threc-quarters threeq quarters" at
gallopng rate. Finally his little hammer sinks and
smile steals over his face. Those are important men;
they stand botwcon tho buyer and seller and these too
advertise.
Why tarry with longer description Of the motley
procession as II slowly passes bys Yes, have been
dreaming, have fallen into reveric seen pass be-
fore me the brigade Of those who stand in column In
the HERALDs quintupo shoot There must be some
great power which this small army to parade
esch Sunday before tho world Whence comes tho nd.
vertisement and whittier does 1t gos All do not ask
me to conjurc up tho picture Of tho almost countless
eyes that peer into these pages each going by
instinct, to that part OF the sheet whore his or
her want is specified or met What
imagination can compass or what pen depict the
myriad emotions that are awakened In the bosoms OF
those who consult tho advertising columns Of great
newspaper What estimate shall DO gwen OF the
medium such sheet Is for overy species of transac-
tons To read II, evcn cursory, is like being trans
ported to q spot where all the great marts OF the
world rcproscnted tho eye Is stated the pc
turo Of the busy, moving hrong; tho is filled with
the buzz and hum Of hundred engaged
in earnest tralc The advertising columns OF paper
such as tho HERALD quintuple sheet arc like great
arteries through which the blood OF commerce
freely flows, where every want is known and
met, where every transaction from that Of tho
most powerful corporations down to tho hum
blcst Of the needy DO perfected This
Is the great emporium where each goes to seek
what ho wants. with toerabe certainty Of finding it.
Modern advertising is the outgrowth Of modern cvii
zation Modern society has made It indispensable
healthy business life For this modern society is re-
sponsibc but the moral is obvious 1t is because ad
vertising Indispensable that the HERALD quintupe
sheet exists. Such lessons as those taught In tho
HERALD quntuple sheet, both to the advertiser and
the public lose Of their force by being stasticay
supported The exhibit given below will allow the
readers OF the indulge thor fancy by adding
~.,. ohova Snfar