The sun. [volume] (New York [N.Y.]) 1833-1916, 1876-01-14


ton on wednesday. Mr.. GARDNER G.. Iirn.
BARD read paper on "Thc Daily News
paper Press 1t was. like many Of the
| papers this body brings out, better in
theme ihan in treatment. Mr.. IlrnH,un
was not accurate in his facts, nor wns he
wise in his deductions. For instance, he
says the total circulation of the New York
| English daily newspapers l. $1,000 How
| docs lac get those 1gurcsg We think that
every paper owes IT to the public 20 pub
| fish prominently its exact circulation. but
we look in VAIN among our contemporaries
TO find such Information, though we our
selves print every week an exact statement
OF the circulation of THE SUN on each day
of the previous week. If Mr.. HUBBARD
had studied this weekly bulletin OF our
| circulation for several years past with
| philosophical capacity, he could have got
from il alone the materials for n much wiser
and much more useful paper than hat he
read on Wednesday at the Lowell In titute.
He would then have had what in 81 ientinc
inquiry is so essential that is. exact facts.
lie would not have had TO base his conclu-
sions, rs he now does, on estimates merely,
and those far from accurate.
To any one who Is a student Of popular
Journalism, this bulletin Of our circulation
is fun Of interest and fertile in suggestions
BY following it with the weather record
one can tell just what influence rain or
heavy snow has on the sales OF nuws.
papers-n very instructive point. He c,n
see just what character Of news most ex-
cites and engages the public by comparing
the relative increase OH the days when
especially important news was publ he'd.
He will see that on holidays people are
much less interested in news than on other
days, and that this rule Is rigid lie can
also determine by examining this tahlo
Just what holidays most prc0ngage the IN
torest or the people. and take away their
attention fiOm the passing events which
ordinarily absorb them. These are few
of the yaluai L. folds forinquiry which The
suns bulletin of circulate ia opens up t. %
thoughtful inquirer into the phenomena
of daily journalism, II al cur coutcmpo-
raiics made n like exhibit. rs We hopethcy
eventually viii oo, tAe field " observation
in the ana many other directions would
be much wilencd; lut until they follow
our plan. the scientific student If journal.
ism VIII get his hest basis of facts, upon
which 90 build hi. theories, from TIE
srN's accurate aeur's.
Mr.. HruBAHD spole Of tie remarkably
unvaried prosperity of TIE H,rdi1 un0rr
MI BlNNLrT the elder aud Nj. BENNETT
the younger. That l. noteworthy fact
Though under the latter the llD0'd lacks
the wiz. vigor, aud suggest vcucss that the
10
first in circulation among the morning
papers plin;od in tho English language
The ScN alone excepted. Till proves
that it has made for itself distinct
place among newspapers, ana appeals toa
large and an actual want It's great adj
v,rtisIug PATRONAGE and the peculiar char
actor If that, are fertile sul ieots for in
qlury. Tie H,Gdld enjoys q sort OF adyer-
Using patronage which not only directly
cnurcs 10 ITS proAt, hut also indirectly by
actually aiding its circulation. The
ability of the IimcS to withstand the blow
which the death of it, founder and original
editor gave II, ana to soon after put itself
in n better position than ever before, is
pertinent subject Tor discussion. rs also
the necessity there is for just such Jour-
LAl " Aut tNff p va It's IlllhR OF Il ltNi
popular demand. When Mr.. HUBBARD
SAYS that the Tuus'S news is not well Sc
lectol, he does not state "a fact. In many
RESPECTS there il no oi-ht-pa-r journal m
New York which is more juhciously edited
SO far ~ the prcscutat.ou Of news is Cotl-
cerned. than the Yimcs.i
Mr. HUBBARD touched on the transfer Of
the Trtb'u,c TO JAY GOULD This circum-
stance should have suggested TO compc-
tent student Of journalism fruitful sub
joct for inquiry aud comparison. What
eject has that disGraceful bargain lad On
the moral aud political influence of the
TribNHcY What is the result upon a news
paper of its sale to n notorious stock gam
bier and lis employment in his predatory
schemesf II might well be further in
quircd, What has been the result Of the
change Of Il paper controlled by moral
ideas and leading tAc advance II modern
though. and effort IN philanthropy and
social reform, paper vigorous IN nrgu-
ment ana assertion, into a time server,
ap-ari at the rear Of moral ideas. a toaly
Of the rich aud prosperous, and betraycr
of the Interests II was founded 10 support
4 paper on journalism which docs not
deal with questions like these, cannot con-
tribute much to the elucidation II those
only partially explored forces which inNu-
euce human society.