The Opelousas journal. [volume] (Opelousas, La.) 1868-1878, 1875-04-02

prove to some of its unwilling supporters whom
it has recently i" gOuged and who WINGED I'm
der the inflicti0n, that its terms are not mucl
higher than those of some other country papers
AS its own terms for transient advertising ant
those OF the Courier do not appear i'll the list
we will supply the omission:
... JOURNAL
One Dollar per square for each insertion.
COURIER.
Fifty Cents per square for the first insertion
and Twenty-Five Cents for each subsequent
insertion,
Now if we remember well, the JOURNAL sol.
emmy promised, when it secured the contract
for doing all the legal and judicial advertising
in the parish, that its advertising rates would
not be raised. 1t charged only fifty cents per
square then. It was a very - fat take" at those
rates, but after IL while the JOURNAL concluded
10 make it fatter. and, forgetting its promise,
it added two lines to its square and put the
price up TO seVenty-tiVe cents. This worked
pretty well for a while, but the URN had
how got real greedy and wanted more; so it
added two more lines to its square and said it
was worth a dollar:
And now it is trying to prove that it is very
reasonable, not at all greedy, and never gOU-
ges. The next thing will probably be an ar
1Iclc Intended to demonstrate thatit is lOOSing
money every day and Is only publishing those
judicial advertisements for the benefit of our
poor, taX-ridden and mOn0pOly-crushcd people,
for whom it has 50 much sympathy.
VIZ take the above from the Courier
OF last Saturday. We take the liberty
to" supply some of the Courier's "omis-
sions." Itdoes not state that the sub
scription price of this paper is one dol
lar and fifty cents a year, while it's own
is two and Il half and three dollars. 1t
does not state that when this paper was
started, its subscription was four and
five dollars; and that all of its reduc-
lions OF subscription have followed re-
auctions of this paper. ItdOes not state
what were formerly, before Mr.. Comp
ton established the Sentinel here, it's ad-
Vertlsing rates. 1t does not state that
In ~n0ipjn0tty reducing advertising to
twenty-five cents a square, in order to
break down the Sentinel, that itactuaUy
charged and collected tCice that amount,
on account of the advertisers ignor-
ance OF what u square was. 1t does not
state that in pretending to do advertis-
ing, to use its own language, at zone
fourth or one third of the prices charged
by all other newspapers" that it separ-
ated itself from all decent newspapers
III ttA 1DSJlI at YttG SDIICtII-JIlG LGIli |
rat, as applied to printers, "is said to
have originated in the idea that, as a
rat undermines foundations, so a work
man who labors for less than standard
prices undermines the foundations of
trade.D 1t does not state that as soon
as it broke the Sentinel down, it doubled
its published advertising rates imhe-
diately which really means they were
quadrupled, az we shall show that it ac-
tHatLy charged and collected double what
it previously solemnly promised" to
charge. 1t does not state that doing
away with advertisements in French
reduces the amount of advertising more
than one halt, as the same advertisement
set in French is much longer than it is
in English. We find the sale of the es-
tate of Eliakim Littell, published in the
Courier of October, 1856, two and a half
inches longer in French than it is in
English. 1t does not state what our
square is-we publish by the inch, we
no square. Anybody knows what
m inch means, but a square may mean
one line. We will show below how
is done on the square but does !
That make it fair?
In 1867, when w began newspaper {
publishing, the CouFier'8 published ad-
7ertising rates were fifty cents per |
Of eight lines BREWER Orless. We :
the same, until we changed +
ype. VIZ now set advertisements in
lonpareil type, two sizes smaller than :
The smallerthe type the great :
amount OF matter can be set in a =
space. In reducing the size Of :
ype, we also increased the space or =
lumber Of lines. An inch of space con- =
aims twelve lines of nonpareil, and i
we've lines ofnonpareil contain almost a
vice rs much matter as sixteen lines 4
two squares) Of BREWER AS an adver- Q
Lsement in French is greater than it is
! English, u charge for twelve lines 81
onpareil isjust about half of the charge t.
an advertisement set in French and o.
nglish, at fifty cents per square of a
Ight lines BREWER. We give here six Q,
ZEN lines ot BREWER, two squares, fol- W
wed by the same in nonpareil. "
AS q general rule, give your children m
,methlng to do. "A daily employment &c
some sort will exercise their minds =.
s~althfully, and develop elements of !.
'efllness and self-reliance which may III
'oyelncalculably valuablet0 theirman-
'od and Womanh0od. Miserable Is the a
urged by some that they "haye 9,
't the time to look after their chill Z :
no such preteXt can divest them Ga
tlle grave responsibilities which the Oh
-Ethg Of chIldren imposes. The laws w,
soy ana or humanity demand Of par ~
ts the bestcar and training for their "
lldren they can bring into exercise Bt
DIV many poor wretches there are. fay kr
y I genera. rule, give your children some lal
ng ~ 90. A daily employment OF some sort H.
y exercise their minds healthfpIly. ana MI. no
.ap clements Of usefulness and sslf-reliance ty1
ian nay prove incidentally valuable to their
"a urged by some that they .haye not the No
Isl 20 LOOK after their children. No slch ~
ltext can invest them of the grave response TIN
ties which the having of children imnoses
9 lAWs Of God and OF humanity demand hi So
,ents the best care and training for their WI
laieh they can bring into exercise. How
poor wretches there are, tax
Now if the sixteen lines BREWER were it
in French, there would be two OF CO
lines more--as it requires more Or do
words to express the same thing :
French than III English. IA sale that wa
'uld make six squares of eight lines wi
eyier in French and English, at fifty an
ats d square, one insertion, would on
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