, 1875-05-15
wnpIn,s D1sPENsARY

ElEHl kClGuEG. III AttGA tAso"t |
tico Of hia chcsof, profession, lie Ia consulted |
by uorsons enircring from diseases Of tho oyc,
hn torturcs them with unnecessary and Oft |
lines injurious applications, clun1sfy and I
earotcssty nude, mud. as the result Of .ch I'M
sI;llful treatment, tho incstimabla blessing Of
sjuht Is na1,y tines sacrillcct.
The great minority Of physieians allow
acute n.aladias and tiacases OF ch1laren to cn-
pross most Of their timo and attention. They
manifest m absorbing interest IN everything
that re1atcs to thcso subjects, md doyote }isto
or no. tino to acquiring m intimate knowl-
edge Of tho great variety OF chronic rnalatsien
which atl1iot mankind. They mcguire ekih
auti reputntion in their fnrorito limo Of rrne-
tico, bl1t arc annoyed II consulted BY ono snf~
fnring from some obscure chronic atlcctfor1t
us,inliy turn The invalid oil with very super
flcial examination, and, perhaps, ON, only nre-
scribe sonlo placebo, apparently inainerent na
to tho rcsult,-,tcsiring to conceal their lnck
Of familiarity with ench diecascs: Tho spe-
ca];st. in tho trcatmcnt Of chronic fliseaseE, is
cuuul1y annoyed II consulted by those saaer-
inc from acuto iiscnscs, but docs not pursue
Tho inconsistent conrsa Of assuming TO trent
them, liza refers them TO those Of his mceti-
cal brethren whose laity dealings wiz! ssch
Gases mako them. In his wny Of thinsinB,
mnrc eomnctcnt tl,an himself to render valtt-
nElo services TO such sufferers. lie Uerecognizes
Tho fnrt Tint 10 matl IL likely to succeed in
hnv line Of stndy or business for which ho
uosscsses no talent relish, nor does ho be-
| iieye in being tack Of Nil trades aud master
Of nonc."
In adyocnting Specialists I do not desire to
! bo understood na fayoring those itlncrant
! m{fstyktt doctors, or " professors" ," who per-
nnhuiate tho country, imposing npon n]! who
| may bo 50 unfortunate ns to fall into their
lands. No matter what pretcnBionB they
| 1,ex fcc4t1tnr $fav hN
| with uninteNigib!e terms, thcy arc always TN.
re3iaEle, nnd nincty-nino ont Of every hum
I lrcd of them aro swiniilers, who know nofh-
| ing ntout medicine, nnsl when their victims
seek them, nre never to be found: they have
accomplished their object, got tho patients
money, and gone. Their positive assurances
nn.ount to nothing. II is automatic, that q
pl,ysicinn who understands his profession Will
get business enough at home, without having
to tramp about tic country to ''t1ru,n up"
custom.
ADVERTISING.
ltoyirg thoroughly qualincd himself for
Tho practico Of soino particular branch Of the
healing art. tho specialist seea no improprioty
in acqslainting tho public with his ability to
relieyo certain for1ns Of suffering. Hc be-
1;eyes that medical MEN should posseRa equal
rights with other business men, and that any
colo Of medical ethics which would deprive
him Of tic sacred rights guaranteed to MI by
tho liberal laws Of our country ia professional
tH,unny, and merits only Lis conte.nptuona
disregard Nor docs ho display any falso mod
esty In tho manner Of making known hit
skill. I1o maintains TINT ho has m undoubt
ed right to rlaco his claims 10 patronage be-
foro the public by every fair md honorable
1ncn,,s, lie recognizes tho display of Bool'
in tho merchants alow-windows as no 1es'
on advertisement, and in no better taste thar
tho publication Of a card In the newspaper
So likewise lie regards tho various devices b
: which tho extremely ethttat physician seek'
.. to place himself conBpicuolsly before th'
public as but SO many ways Of advertising
; md as not moro modest than the publication
: Of cures actually performed, or than his an
nounoenent through tie public pross of hi
professional rosourGea for fronting certaiI
mnlatlics.
The pl.ys:ciau who Expresses holy hor
' ror' Of tho undertaking doctor,' liborally b.
, slowing upon him tho epitlot of 4lack, MI
. nolncos hitnuif graduate, talks learnedly
and gives notice to tho public in aoms wa.
r TINT ho is ready to servo tilen,: Ho endeas
: ors to Impress upon tho mind Of the patton
an.l family his skill, frequently cxagsorates a.
8 to the extent nf his practice, rides furionsl,
y about when lo hns no professional calls keep
r uD business appearances by driving severa
: horses, or joins influential societies. Ho ma,
= make great displny in style, manner, dress
:. protcnsions, writing for tho newspapers. OK
y libiting literary pedantry, referring to Ii
- superior facilities Afforded by aon1o rarticufa
!, school or society 10 which he belongs' Or b:
! editing and publishing a medical journal, oG
y teusibly for the advancement Of medical sci
y onco, but practically to display titles or Pre-
:. - fcssorships, to publish reports which hattcl
. iurlY alludo to cases ho }aa trcatctl, the nun
- Der Of capital surgical operations llo has pc!
= formed, o. tho distinguished families he
i i treating. All Of thago arc but modes ef aa
~ rert;aaq professional wares; in short, a1
70 nrtful, though not refined tricks, rosorted
- for private announcement. No say to
y such aJyenturers in nodqrn advertising d
n plomaey, that these indirect, clandcbsir
~ methods aro not half 10 candid and honor
- bio Ga direct public statement Of tho iuto,
:; tions md proposals Of a medical praotit'one
~ who thereby incnrs an individual reaponA
ID bility before tho law and his follow-,nan.
y No good reason has evsr boon assigned vi
=, ~ any wcll-otlucated physician, trimmed i'll Il
W W school Of experience until ho becomes pr
~ ticicnt in medical skill. may not publish fac
10 10 and evidence to disclose 1t, especially wl,s
III tl,cso arc abundant ontl concluaiyo. Tho fl
~ =, lowing extract from an able article by u
~ Rev. Thomas X. HEeclaer embolsca soul
~ ~ vinw Of tho subject Of medical aQyeEtisizl
a- lIo gnys: II mn glad tint tlsa doct
~, ~ cured him, nm g!nd that the doctor put
~. ~ III tho paper TINT lie could cure him. And
u .s' nny doctor is certain that ho can cure su
~. ~. iaiscnHcs, ana don't put 1t In tho paper,
Nv Nv sorry. WAat q pity it would hsya been h
~ j.. this doctor cone to town with his wealth
~ sticnco and experience and gono away leavi
him uneuretl! What pity 1t would In
been it lie had been 10 proiudiccd against q
ct ycrtising rs to rcad tile responsible cert
Ii Gates Of the doctor and g!yo him tho go-by
in, Iuacls. What are newspapers for, il not
y circulate Information? Whit moro valual
ho information can a newspaper gsvo than to t
er sicl n,nn where ho can 10 cured? II III
"a. llns devoted his life and labor to tho study
Il, n special class Of dlscascs, tho necessity
~. lis saying 60 becomes all tho moro rrcssir
H. Iii. duty to advertise becomes isapcrious.
in "Wllen waa In England, found on
III. tito dead walls OF London, l'lacards, dccl
,Lo ing that Dean Staulvy, Chaplain to the pril
rsi- of Wales. would proach at suci. place Il
ss, l,iB Grace tho Archbishop Il think) Of Cant
ON bury would preach 1T a,lothor timo and plat
tor again,that an Oxford professor would prea
uto III short, religious noticea wero spriuklel
,cr- amoug tho Theatre bills, aud the high
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