The Bolivar bulletin. [volume] (Bolivar, Hardeman County, Tenn.) 1865-1888, 1875-07-30
ADVERTISING RusEs-
Ingenious DeDices to Introduce Nouehies an,
Patent Wores.


Besides queer and curious advertise
ments, of which number of examples
were given in the World, the ruses
which advertisers now and then resort
to, are worth recording and form an
interesting study. One daring genius,
for instance, not long ago called on a
large advertising concern in this city
and proposed to post the advertisement
of patent plaster for the chest on the
tomb stones in Greenwood cemetery,
OF course a howl of indignation would
have been raised from Maine to Texas,
and the plaster would thereby have
received an advertisement that hun
dred's of thousands of dollars could not
have purchased. The agent, however,
declined the tempting offer, much to
the youths astonishment, who dreamt
he had made the happy discovery which
was to float him on the full tide to for
tune.
ANDERsON's CHEWING TOBACCO.
The first successful experiment in the
way of OXtre advertising was made about
fifteen years ago by Anderson, the to-
bacconist, who adopted the following
method: Desiring to have his goods
introduced extensively among the retail
dealers, he employed a number of mem
various wards of the city. One of these
canvassers would enter a cigar store and
ask the proprietor for a paper of can
dersOn's fine-cut" The tobacconist in
all probability had never heard OF the
article, but recommended some other
makers, which the canvasser contempt
uously declined. In about an hour an
other customer would come In and make
similar demand, and before the week
was over the proprietor would find so
many inquiries for this special brand
that he was compelled to make a pur-
chase, and as the article was only sold
in large packages, it became necessary
for him, in order to effect a sale, to rec
Ommend it to his customers, and so the
| article became quite.popular. The can
vassers were oftentimes compelled to
buy, but as the goods were returned to
the manufacturer and resold, very little
was lost in the transaction. Ten men,
therefore, at a salary of SS a week, for
those we're the days of low wages. could
in three months have induced every
cigar-stOre proprietor to make a pur-
chase, and thus at an expense of hardly
81 600, the goods were effectually intro
duced to the trade.
THE PRIzE-PACKAGE.
This idea, though very old, was sue
cessfully tried by the Lorillards about
| four or five years ago, and emulated, as
some wag remarked, by the parsimoni-
GUS farmers in the Dutch districts of
Pennsylvania, who put pennies in bun
| dies of straw to encourage purchasers.
| The LOrillards advertised extensively
| in the newspapers that bills from S1G0
to 81 denomination were placed IN their
papers of prize-tobacco, also orders for
meerschaUm pipes, &c. The cupidity
of the chewing public was aroused, and
| every man who found a bill-for the
precaution was taken to keep one-half
/ of it at the office-or an order, was
! obliged to register his name and resi-
! dence, which were in due time pub
| Iished in the papers. The LoriIIards
also placarded the advertisement exten-
sively over the city and throughout the
country, until the article became a
household word. Owing to the princi-
pie perhaps that habit is second nature,
| the man who purchased this brand for
| the sake of a probable prize became
| accustomed to ask for it, and the sales
| got to be quite extensive.
TELEGRAPHIC DISPATCHES.
About six years ago a well dressed
person called upon the proprietors of
one of the large sewing machine manu-
facturers, and for a very moderate con-
sideratiOn offered to bring before the
notice of a large number of residents
the qualities and superior advantages of
their make The offer was accepted,
and the enterprising protector hired a
number of boys and attired them in a
plain uniform somewhat resem bling that
now worn by the conductors on railroad
lines. These youths had books similar
to those used by telegraph messengers,
and their duty was to deliver at various
residences what purported to be tele-
graphic dispatches. On the receipt OF
these Ominuus- looking missives OF
course, there was a great cOmmOtion in
the house. The boy, who seemed to
have been born in hurry, and had not
reached point of leisure, would insist
on having his book Immediately signed.
The anxious recipient, after opening the
formidable looking envelope, would dis
cover only a circular about sewing ma
chimes, and in the first outbreak of in
dignatiOn at being badly sold would
crush it up and throw it aside but after
a little calm consideration generally
picked it up to show it to her husband
and have a laugh over the shrewd ruse
played upon her. The circular was read
and re-read, and when the time came tc
buy q machine the names of the makers
seemed like those of old friends.
One of the most original plans o1
effecting a large sale of novel was
practised by an Ann street firm a yeal
or two ago. They employed a number
of penmen to write and address copies
of something like the following letter tC
over twenty thousand people throughout
the Union
No.-ANN STEET, NEw YORK, --
Moses Green, Esq.
| SIR: regret to learn that you have seer
fit to make Objectionable comparisons betweer
me and the hero Of that popular novel by tht
eminent author, Romeo Grub, Esq, entitled
- The Bounding hummer Of the Big Gulch,
and I feel constrained to call upon you for Al
| explanation of your unpardonsble conduct
Yours. &c, SAMUEL SHARP.
The recipient Of this startling letter
not having read the popular work
would experience some curiosity t.
know what the hero was like, and seek
ing the first book store mase purchase
Southern and Northern Cotton Mills
The st. Louis Republican consider
It a fact worth making a note of, tina
I a.,