, 1875-05-01
SAINT LOUIS.
One Of tho Prominent Institutions---A
Thoroughly Sound Business En'
terprise with Peculiar Fen
lures Of Interest.
4 Company with No Liabilities In a 70.
sition to atako IoH Net Cash
Prices or Favorable
Terms Of Credit.

They who look deepest into business affairs
SEQ most ctoarly that reputation for unquoa-
ttonnbe reliability IL worth moro to anY man or
sot Of mon, taking tho conrao OF who!o bust-
ncss llfo into consideration than any possible
profits which arc tho result Of "trlcks In trato,
or tho lack OF Information In customer as to
the true va!no aud merits Of the goods hc rur-
chasing. Placing the transaction entirely on ito
cash value. money obtaiuod by msroprosenta-
slon aud fraud costa moro than 1t is worth.
Wlen we 500 this idea incorporated in1o tho
cllartor Of joint stock company. and SEQ It's
ap!rs carried out in their PRACTICE VIC feel not
only that VIC can speak Of the enterprise IN high
terms Of eommeudauon, but that II Ia our duty
10 do 30.
THIS company Was organized about two years
ngo tnsicr the LAWS Ut tle State Of Missouri. Wa
tind uuitcd in its business relations a. officers,
Directors, md Shareholders, somo OF the best
= clasa who aro giving now life 10 this commer-
cal centre, mud WHO tntond to make II tho iirnt
city III tho Wost, working undor charter which
compels thom to matte ali purchases for net cash.
Tlsey hare boon oonteatcd with slow growth,
stlongth with every mon ID, nnd that reputation
for being large caah buyers would hoon
place them in position OF nne-
aualod strength: 60 thoroughly have thoy
nox-as rshalr books show-possiyolv h.vo no no
liabilities, rs can bo ascortslnel by any one
through the woat known agency Of Lathrop. Nc
Khlop Il Co., and nre proudly tho only concern
In tho country which can refer to similar rec
ord. When company Ia 90 etToug on ono point
Of business policy. 1t can reasonably be expected
10 slow other features Of similar strength. an OK
roctat.on which In thoir caso is fully sustained
By facts. Witha chsrte. that will allow them to
l,nndto almost anything in tho raugo Of mor:an-
tlo business, TINY laso selected tho
PLANO AND ORGAN TRADE,
and aro seeking 10 deveiop that liuo Of busiuess
into y positive Buccees beforo reaching cut to
other departments.
Knowing that tsuo SUCCESS cannot como from
pushing tho Halo OF Inferior instruments, thoy
haye neyer allowed themselves to bo nised by
tlo seemingly largo profits sometimes nadc on
tho most worthless goods; aeoing clearly that
when tho dissatisfaction that poor instrument
is Hute TO give, IL added to It's cost, tho batter
inatruneuts prove tho least expensive both to
themselves aud their customers. Their ssrongth
In this position Will a. oncu bo seen whoa 1t Ia
considered that bcing cash b,TcrB thoy can con-
troll the sale Of tho best Instruments, and can
offer :hem at reasonable prieoB to cash pur-
chase.s aud to those to whom 1t ia III obiacE
OH teEnls Of easy monthly Payments, thus giving
to tAoso who wish instruments 10 that way,
AN OPPORTUNITY TO GET THE BEST.
When they rcproaont an instrument as bc!ng good
aud "O!l made they iutonl that it el,all bo 50 OF
thcra ia no male. To provo their good faith they
furnish each purchaser With warrantce sIEnod
jointly BY tito manufacturer aad Themselves.
This It Will at onco be secn secures to tho pur-
chaser that lor vhich ho ;uys-an Instrument as
good As represented. Should 1t provo otherwise,
his money ii aa secstc to him ae though 1t woro
deposited to bis o1der 10 tho Houndest bank in
'shs country. paclpg him In very diHerent
position from that in wh1cl, ho would fiud him.
sell II LIS purch,so wnA made through All isre-
sponsiplc agent or dealer.
Knowing what NO do Of tho mon who nro
managing tho afraira OF this company and tho
Foundation principles on which thoy ago building
their enterprise, wo do not hesitato to say TINT
doatore and MUSICIANS, OF those wishing inatr1l.
ments. Will servo their inscresta by correspond
ing with the 81. Lonis Mercantile Company, and
aBcerta,ning the terms on which they eau pro-
cure Instruments through them from the best
manufacturers In tho country.