The New York herald., 1875-08-22
LIFE INSURANCE.

LIFE INSURANCE..
working them the injustice by compelling them
the Of inferior risks which in other
uSn sCiaS s sy only .
risks but read their ratio Of losses to 30 per thou
The principle grading risk and rating its premiums
accordingly tas marine), styled byus
bedrock" INSURANCE.,
it being tho only firm foundation Of all TRUE
EQUITABLE and SAFE life Insurance..
sscond-rhe other garng tho methods and prsc
tiees of life insurance which the
AMERICAN POPULAR
exposed, and In its methods corrected the
nous unwieIdy, needless and DANGEROUS sceumula-
tions of money, wrung from tho insured under
various false and deusive pretexts without In fact
rendering in exchange solitary advantage tho
in the of security in other way; the contrary
tending DIRECTLY, not to say INEVITABLY. to NsE-
CURITYl
tho correction OF this abuse the American Popular
sought by advertising and by disseminating documents
broadcast 10 famarize tho public with American popular
ideas like tho following
l. THE TRUE PURPOSE OF LIFE INSURANCE
rs TO PROTECT THE DEPENDENT FAMILY FROM
THE LOSS OF INCOME oCCAsIoNED BY THE UN-
TIMELY DEMISE OF THE BREAD WINNER; IT
SHOULD BE DIvEsTED OF ALL SPECULATIVE
IDEAS AND PRACTICES, AND is LEGITIMATE ONLY
WHEN so CONDUCTED.
2. MUCH so CALLED INSURANCE IS NOT INsUR-
ANcE; MANY so CALLED INSURED DO NOT NEED
INSURANCE: IN FACT CANNOT PROPERLY SPEAK
ING BE INSURED, HAVING NO ANXIETY ABOUT
ANY DEPENDENT; THEY PAY PREMIUMS, BUT DO
NOT RECEIVE A CONSIDERATION IN PEACE OF
MIND, WHICH IS THE TRUE OBJECT OF ALL IN
sURANcE
And many which have space introduce
Conforming its methods the IDEAL the American
Popular earnestly exclusively issues
-TERM-LIFE" policies (natural prcmiums) It's watch
words and have been "PAY AS YOU CO." GET
WHAT YOU PAY FOR" THE MOST INSURANCE FOR
THE LEAST Cosr for the period during which insurance
is required "sroP PAYING WHEN YOU CHOOSE AND
WITHOUT Lossp This 'term-o" method is styled by us
"HARD PAN" INSURANCE,
thus distinguishing it from the
BED ROCK"
which comprises PRINCIPLE already explained
slnsly and alone, FOR NINE LONG YEARS, tho
AMERICAN POPULAR has waged its warfare agaIns. tho
inqucs, tho dclusions and the coruptions tho OLD
PLAN COMPANIES.
BUT AT LAST whether moved by spirit Of generous
O' h 1np q! & % smdoeny aroused % ehvare
popular and is prevail, will closely inquire
A CHAMPION OF REFORM IN LIFE INSURANCE
follows ead-though afar ofunder thebnnncr Of ono
whose has been achieved the service Of the system
RT @ % M nc, not be any the % less S that he
he now so vigorously assailsl
But would captous we welcome the wishful
nauguratcd by us and gratefully acknowledge his
d IF. % our ecmDssH S9 dr in s dis dis
k yn method % and in employing our watchwods,
We wish him all success in the restricted field he
nG ss on he Sa 'f hi n"%s ]
rated by us Failing this he has missed the grand op
Ty May d t Ky TsTHce surface s 10 Tho
tertainment to win popular applausel
So that the American Popular still the only Company
the world which combines HARD PAN METHOD with
BED ROCK PRINCIPLE, and is thereby enabled to Offer
ana DOfaS oHer ~ Best TADE hlShS (aged 20 20 as
| $4,000 ASSURANCE FOR
SEQ PREMIUMt
"n% even PhSsr pemGm GT oHs%PS @
such persons as IN other companies are called hest
about $500 for $4,000; too small in fact for all sGy
grades together but vastly for best grades
classcd by themselves done this Company and
yet and thoroughly in this Company only.
Leno believe that this safely" that
$4,000 for $50 "cannot be Afforded" &C. &c 1t can be
DONE It has been DONE 1t IL daily profit to the
Company and Its agents. we'll with great to
the best grades.
Do not ask the opinions of 90 agents personally inter-
estcd in speculative plans Listen to what they say you
will, and then and and judge for yourselves how
little really costs to insure the best grades by prnc
pies and methods Of this Company which the
cheapest in tho world for all who obtain the rating
This Company offers grade and without
charge II be done through the mail Insurance
also be effected through the mail.
Call dfby mall stamp for explanatory docn-
ments to
NOS 41e AND 421 BROADWAY,
corner Canal street, NEW YORK.
RI. s. LAMBERr, NJ. D., LII D.,
Qecturer; Author Physiology Hygiene" "Biometry,
Longevity" :" Brain Food,W &c lSc)
:; MoREAU MoRRIs NJ. d.,
: Nfembcr Acad. Med Co Med Soc Med Lib and
T 6gmcx H''2 s.iS SqrFSom sDgsIG Req
:, late Sanitary Superintendent New York city; New