Connecticut western news., 1875-08-13
The Tribune CLOCK and Orange Judd.
HOW IT MADE HIM RICH.

Orange Judd, publisher of 1he American Agriculturist, wrote to the Tribune August 3rd as follows:
 sSThc account in Saturdays Tribune of its new clock, with the appearance of false story that just now met my eye for the hundredth or thousandth time, leads me to send you true account of an incident in my business experience of great interest to me and probably usefully suggestive to oth- CTS. The old Tribune clock was an import ant factor in the transaction.
 'Some twenty years ago, having just succeeded from the editorial chair to the proprietership of The American AgrseuIt''- rsst, decided to ascertain by trial whether advertising would not do as well for good thing as for patent medicines and other humbugs. Though having small work ing capital resolved to do what was then . rather large thing, viz., to take 40 lines under Special Notices all in one adver- tisement. Being unexpectedly delayed l reached the Tribune office at 3 p. m., with the advertisement still to write, while an engagement in the country required me to take the o'clock boat from Fulton slip. Securing 40 lines space at the head of the first column,I went to the little desk on the southwest side of the office, over which had stood the old clock for many years. l intended to write rapidly 8 variety of mat ter during 30 minutes, and in the next 20 minutes pick out the strong points and con- dense to the 40 lines. Keeping my eye on the clock occasionally, Iwrote on letter backs furnished at the desk, and pasted them together until had tour feet or more of copy to condense from. Turned to the clerk and asked if could have line or two more than 40. Yes he said, you have the first place; take all the space you want Chancing to notice the City Hall clock, it pointed to 10 minutes of 4. The old clock had stopped at 20 minutes past 3, unnoticed by me. attempted to draw the pencil through some portions of the manuscript, and in despair threw the whole at the clerk with an order to insert it, and ran for the boat to save 6 nine mile night walk. . aE- ii
 ''The matter troubled me all night as an over-hasty thing, and l feared to see the Tribune and the probable. bill. Starting before daylight the next morning I bought the first copy in the hands of newsboy and counted 196 lines, costing $24.5O al that time, when ordinary advertisements were 8 cents and specials 12 1-2 cents a line-a terrible dose for literary man new in business and with small capital. Hast suing to the Tribune office paid the bill and slowly and sadly went down to my second story office, fully resolved to ac' more deliberately in the future.
 The result: The bold advertisement, ,con spicuously inserted, attracted the attention of the multitude coming in on the morn ing trains. Over 100 dropped in and sub scribed on their way to business otheri sent in messengers and others called or their way to noon lunch. At 8 p. m. had received 226 subscribers from that one advertisement, and more came mex. day by mail. l repeated the dose Tn the 11i6un' and other papers. This experience taught me that if wanted to move crowd witf big rock, would hurl it at them and no throw it out in bits of pebble or sand From that day to this have never beer afraid to advertise largely and boldly-tht only limit being the time could devote tt preparing gosd, truthful advertisement and to selecting good mediums-the lattel work of no little difficulty. My success Tn business has been abundantly satisfacto- y to myself and, I trust, to my patron also. My rule has been: Find customer by free advertising and then keep them b. supplying good articles and by fair dealing and whatever of success have had ha been largely due to the old Tribune clock which stopped SO quietly and at the prope time for me.