New Orleans Republican. [volume] (New Orleans, La) 1867-1878, 1875-08-29

1 He Ola XRlDUuO OAoek:.
D>snse Judd, the celebrated agriculture
! editor, writes IL tier to the Tribune, telling
how the old Tribune clock made blp . ricl
man. We quote and ssmmend. its perusa
! to all business men: =
Some twenty years ago, having just snc
| ceeded from the editorial chair to the psO
prietorsbip Of the 1aaerican Agriculturist
| decided to ascertaln by trial whether ad-
vel t sing wOuld Tot 90 us we'll for good
thing AZ for Pct ut medicines and other
| humbugs. Though having q small We. king
capital, resolved t, so what was then u
! rather large thing, viz: to take forty lines
under Especial notices." all in one adver.
tisement. Being unexpectedly delayed.
reached the Tribune Office at 2 p. M, with
the adve! tisemek still to write, while IN en-.
gsgemest in the county required me t.
AXE the four O'clock 10 t from Fulton slip.
Securing forty lines space 1T the head OF the
first column, went to the little desk on
the southwest side of the office, over which
had stood the old clock for many years. l
intt nded to write rapidly variety of mat.
ter during thirty minutes, and in the next
twenty minutes pick out the strong points.
and condense to the forty lines. Keeping
my eye on the clock occasionally, wrote
on "letter-backs" furnished at the desk, and
pasted them together until l had four feet
or more of copy to condense from. turned
to the clerk and asked if could have a line
or two moro than forty. ''Yes," he said,
you have the first place; take all the space
You want" CHANGING TO notice the city
hall clock. it. poinied to ten minutes to four
The old clock had stopped at twenty min
utes past three. unnoiiced by me. at
tempted to draw the pencil through some
portions of the manuscript, and in despair
2 h fk7o wh<An <Afe hn nj. -sAl
to insert it, and ran for the bat, to
save a nine-lnile night wax. The mat -er
troubled me all plght. rs an over-hasty
thing, and feared see the Tribune and
the probable bill. Starting before day.
light the next morning, I bought the first
copy in the hands Of . newsboy, and
counted 1856 lines, otting ga 30 al that
tim 9, when ordinary advertisements were
eight cents and special twelve, and one
half cents q line-a terrible dose for a
literary man, new in business, and with q
small capital. Fastening t the Tribune
office paid the bill, and slowly and sadly
went down to my second-story office, fully |
resolved to act more deliberately in the |
future. The result: The bold advertise |
ment, conspicuOusly inserted, attract I'd the
attention OF the mu tude coming ia.on the |
morning trains Over 100 dropped in and |
their way to business; others |
sent in messengers.and others called on their |
way to q noon lunoh.. At 3 p. NJ. l had re- |
,eived 226 subscrb ers from that On. adver.
'isem n, and more came next dsv by
nail repeated the dose in the Tribune
md other papers. This expsrit nee taught
ne that it wanted to move a crowd with
,lg rock would hur! it vt them, end not
brow it out in bits Of pebble and sand:
from that day to this Ibave never been
'fraid to advertise largely and boldiy-the
My limit being the time could devvt, to
preparing good, truthful advertisements.
nd so selecting good mediums-.he latter
D businss s has been abundantly satsfac.
Dry to myself, End, trust, to my patron.
lsO. My rule has been: Find customers by
zee advertising; end keep Them by supply
Y good articles and by fair dealing;. and
'hatever of success have had has been 7
lrgely due to the old Tribune clock, which
"ppe" ." quietly and ~ ihs proves tipe