Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1875-06-26

The mail bags are brought 10 the Office, after
which the papers are taken from the bags and
heaped upon a table. Then the wrappers are
taken of and the papers HmoOthed out, uni
formly folded and arranged by States. The
various piles are then handed over 10 the men
who have in charge the business OF examining
each separate paper to make sure the adyer-
tisements ordered from the Agency are being
inserted according TO the specifications OF con-
tract.
The country is divided into sections and ap-
portioned out to as many men. One deyotes
his entire time TO papers issued IN the city Of
New York another checks those in States near
by one has Canada one the South, and an
other the Territories and Pacific coast With
his book spread open before him, the work Of
examination and checking proceeds. Every
paper in which an advertisement is running is
opened out and the advertisements, one or
more, are marked with crayon so as to be
easily found or seen at glance when the adj
Yertiser comes to make his examination before
paying his bill
The checking books are arranged to show
the actual number of insertions which every
advertisement is to receive. Special marks are
used to designate special things, and the check
ing clerk, guided by instructions, produces a
page which will show the advertiser at glance
whether his insertions have been truly and cor
rectly rendered, or otherwise. The name Of
bAo duN6tblEcTs ble sldSbf BOoAbiOhi rb1lO3 oAiu
length OF time an advertisement must appear
are all indicated. The various marks have
their meaning-all easily understood and not
readily mistaken II paper fails 70 come to hand the
checking book reveals the fact and II is sent for IL
not be of much Importance but the clerks In charge are
INSTRUCTED not to consider that but to get the paper and
If advertisement is materially wrong is out Of posi-
ton has important typographical or for any rea
son not what the advertiser entitled TO expect notice
is dispatched to the publisher at once and the is
made good by another insertion or reduction from the
checking books are kept permanently for inspection by
advertisers. The papers themselves are kept three
does not guarantee to exhibit them.
After the examination and marking the paper is again
folded and receives heavy mark its upper RICH thand
to indicate that it has passed the requisite exam
nation and s ready to be placed on ME- 1t Is then taken
and placed in the space accorded to 1t. Every weekly
paper is assigned to pigeonhoe sIl0 inches, and one
spaces all designated by label having printed upon
the name of the paper to which the space is accorded
and set up to form galleries permit of the whole
being arranged alphabetically by States, the name of
each State being designated on the cases. and again over
the entrance to each separate gallery. stranger is
thus enabled to search out the depository Of his own local
much readiness as he finds word in a dictionary OF
in directory These galleries being arranged
pying portions Of the same rooms where ali the work
upon the papers is performed, leaves nothing to be de-
sired in the way of convenience.
An advertiser whose rule it is to no bills until he
sees all the papers, can here be accommodated and
try papers be looked after evey copy of paper
examined) by the advertiser or his representative who
will devote three days time to the examination four
times year.
The time required for examining papers is mainly used
In looking after the advertisement which is not there
This work has all been done beforehand and each adyer
tisemen is marked plainly with black crayon If 1t is
marked the advertiser takes in its appearance STYLE
position everything in instant and If it is not marked
he need go farther 1t is not there and he is entitled
to one other insertion allowance.
An important of having complete files of papers
conveniently arranged consists in being able to produce
for large advertisers samples of all the papers in which
they wish to insert their announcements that they
for themselves what each paper looks like and judge
each.
When the papers have accumulated until their allotted
spaces assume crowded appearance, then comes the
final solution of the problem of What do you do with
them ?" Boys go through the galleries, extract the
peruOus papers from each of the spaces beng careful
to have complete file for at least three months throw
them into one great heap AFTER wncn oeaier IN paper
month they may be found in the store of the paper
dealer made into bundles, upon which may again
be printed other papers to repeat the round Of
perienCe.