The Grange advance. [volume] (Red Wing, Minn.) 1873-1877, 1875-08-18

The matter troubled me all night, as an
over-hasty thing, and feared to see The
TRIBUNE and the probable bill. Starting
before daylight the next morning, l
bought tho first copy i'll the hands of a
ncwSboy, and counted LOG lines, costing
1924 so at that time, when ordinary adver-
! tisements were cents and Specialist IL
cents a line-a terrible dose for literary
man, new in business, and with small
capital. Fastening to The TRIBUNE office
| paid the bill, and slowly and sadly went
down to my sccond.story Office, fully re-
solved to act more deliberately in the
future.
The result: The bold advertisement,
conspicuously inserted. attracted the at
tention Of the multitude coming in on the
morning trains. Over 100 dropped in
and subscribed on their way to business !;
others sent in messengers, and others call
ed on their way to noon lunch. At 3 p.
m. | had received 22G subscribers from
that one advertisement, and more came
next day by mail. repeated the dose in
TIE TR1BrNE and other papers. This ex-
perience taught me that if wanted to
move a crowd with big rock. would
hurl it at them, and not throw it out in
bits Of pebble or sand. From that day
to this have never been afraid to advcr-
tise largely and bold!y-thc only limit
ing good, truthful advertisements and to
selecting good mediums the latter work
Of no little difficulty. My success i'll
business has been abundantly satisfactory
to myself and. l trust, to my patrons also.
My rule has BEEN Find customers by
free advertising, and then keep them by
supplying good articles and by fair deal
ing; and whatever Of success have had
has been largely due to the old TRIBUNE
clock, which stopped so quietly and at
the proper time for me.
Newly DIRK, Aug. 3, 1875.
ORANGE JUDD.
In a private note accompanying the
above, Mr.. Judd mentions that he has
since spent nearly or quite half million
dollars in advertising, and estimates the
amount spent in The TRIBUNE alone at
much above fifty thousand. He has re-
suits to show for it'd.
MYSTERY SOLVED.
Some weeks since an article from a
New Orleans paper was published extern
sivc]y throughout the country to the
effect that the crew of the schooner Flor
ida, which sailed for California from New
! Orleans in l840 and was supposed to have
been lost with all on board, had been dis
covered on an island in the Southern Pa
cihc by an English vessel which had
been driven thither by continued storms.
The crew stated that the Florida had
been wrecked on this uninhabitable
island twenty-siX years ago, and that in
the interval they had not seen a human
face. They declined, however, to vacatc
the island, having established themselves
in comparative comfort. The mar
rative was said to have created great
sensation among the surviving relatives
Of the crew, and all effort was stated to
/ be on foot to man a vessel to visit the
island. The Courier. Jour7auk of Loni>-
vile publishes an interview with a gen
tleman who was living in Valparaiso,
Chilli, in l849. lie states that the Flori-
da put into Port Famine, at that time &
CHILEAN penal settlement; that the con-
victs boarded her, maSsacred all Of the
crew, except young man named Mar
cum, and made sail for the main land
On her way she was 1ccaptured by Chill
ian war vessel and brought into Valparaiso
where the Courier Journal informant
got the above details from Mar.
Gums own lips. Marcum, whose parents
arc still living in Versailles, KY, pro-
cecded to California. where he soon after
died Of smallpox at Placervillc in that
State. The British steamer Thetis had
first seen the Florida after her capture
by the convicts, and gave the information
to the CHILEAN authorities, which led them
to send out the vessel which brought he,
back into port. A revolution was in pro.
grcss at the time, and the records Of the
event may be lost, but the full details
were on the log-book Of the Thetis, which
may be examined in the office Of the
British admiralty.
: THE FAMOUS ELCHO SHIELD.
New York HERALD