The Manitowoc tribune. [volume] (Manitowoc, Wis.) 1866-1878, 1875-11-25
GOOD MAN FOR THE TIMES.
The Popular Enterprises of T A.
Chapman, the Milwaukee Dry
Goods Merchant.
A Revolution in the Retail Millinery
Business of the Northwest,

The enterprise of T. 4. Chapman &
Co., OF Milwaukee ls credit and ben
eft not only to the city of Milwaukee
but to the whole state of Wisconsin
His great dry goods emporium on the
corner of Wisconsin and Milwaukee
streets is one of the architectural land
marks of the city. The energy with
which Mr. Chapman is pushing the var
ious depart ments of his business, in the
very face of hard times, is astonishing.
The volume of his business this fall is
forty per cent. greater than that for the
corresponding period of any proceeding
year. The great halls and rotunda of
this commercial palace present perpet-
ual scene of bewildering activity. On
the ground floor are employed one humid
red and sixteen clerks, statesmen, attend
ants. On the secondhood half hundred
dressmakers are kept constantly at work
in two distinct departments, under the
direction of two separate heads.
This establishment is Just now inaug
urating a popular innovation in the
shape of millinery department, where
the retail customer can be supplied with
bonnets made and trimmed to order, at
prices ranging from $1.25 upwards.
To convince our readers of the real
value of this department to all who wish
TO make careful purchases We may state
that felt hat all trimmed may be had
here for two dollars. This department
will make speciality of furnishing all
the materials to ladies who wish to make
and trim their bonnets, and competent
attendants are employed to give instruc-
ton and aid to such customers as desire
it, free of charge.
The profits and store expenses of two,
three or four middlemen will thus be
saved to the customer. The lady who
has hat to buy for her children or her
self will also be enabled by dealing di-
rect with T. A. Chapman to choose from
an extensive and tasteful selection, and
to share the advantages which his I'LL
mense general trade and his eminent
credit give him over second and third
class jobbers In the eastern markets
There is no other item in which western
women have been so much forced into
extravaganza as that of millinery goods,
both wholesale and retail. Western deal
ers in millinery goods have had no live,
broad, capable competition to meet ; and
they have charged for their goods accor-
dinghy. L. A. Chapman q Co, by add
ing to their vast dry goods establish
ment millinery department. calculated
to attract accommodate and relieve the
people, have done service not only to
the city of Milwaukee, but to the house
holds of the entire northwest.
Another special feature at Chapman's,
at the present time, is the largest and
choicest stock OF furs ever opened to the
public in the northwest.
In short, T. 3. Chapman & Go, of
Milwaukee, show in every manner their
practical appreciation that Milwaukee is
no longer a country town, but great
city, and great center of cities, with
more than a hundred thousand inhahi-
tants Of its own, and all the population
of the northwest to count upon. There
is not another place in the northwest
where the retail cash dry goods trads is
SO elegantly. 80 promptly, and so cheaply
served as at T. A. Chapman & Co. s,
Wisconsin street, Milwaukee.