New Orleans Republican. [volume] (New Orleans, La) 1867-1878, 1875-08-04
Circulating Jenlousy.

Inc 0tChlCOcho0 tinQlcQtOT ls severely
exercised over We apparent injustice done
it by Rowelrs Newspaper Directory. It
says, 1--WE gave them not an estimated, but
an actual circulation Of 545, and in the no.
tice Of this journal they accredit US with
nothing" The case is a sad one when an
editor is not allowed to testify in his OWL
behalf Then it says Rowell "entirely mis-
tales our people and this paper" sharply
as if it was speaking to Northern man
who wanted to settle in the parish and vote
the real cause of complaint against howell
g. Co. The Findicator says, "The Eatchi
toches Republican, of this place, has ar
elaborate notice lin the Directory fixed uE
by themselves, but totally wrong" 1t goes
on to cay of the rival paper in Natchitoches
''Six hundred il its estimsted circulation
when we can. prove ~ the New Orleans
journals that the circulation of the New Or
leans REPUBLICAN, is n04 600." That certainly
ought to be sufficiently convincing in what
ever case the Vindieotor is trying to prove
From the New Orleans journals it can be
shown that there are three papers here,
each one of which has ''larger circulation
than any other paper in the Southwest p
and that but ope copy of the REPUBLICAN
is printed to keep up the Office file. The
ferocity of the Tiadicator reminds US. of
the. jealous temper shown bJArtemus Ward
when he published the Skowhegan Clarion.
He announced in a vindictive editorial,
"We have lately erected. ip our editorial
and composing room, where our press work
is done. magnificent zinc-bOtt0med sink.
such as has never before been seea in this
community. Its superiority over all other
sinks is that at one corner is hole into
which has been skillfully itted by the in
ventor q short piecs of lead pipe, by which
means refuse Nater from the forms and our
faces il readily conducted to q bucket be-
meath without tipping the sink over. What
has the thriftless hell hound publishing the
Bugle over the way to say to such improve
meuts9" We sympathize with the Vndi.
Gator, but our circulation is too limited to
assist it in crushing out its neighbor over
the way. We will, however, ask Roweu e.
Co. to notice the following paragraph from
he Vimdicat0r:
Rowell & Co. never noticed our exist.
ence for six months, and we spent postal
card after postal card in informing them of
it, and when it did appear in thelg Reporter,
it took us until the fifth instant to get from
them an exchange. Rogell g. Go. are
strangers to our people, and we have never
had an offer of advertising from them, but
hat nvt Av1, e1~n oh.
tOches Republican may have q circulation
of 800, the readers who notice its advertise
ments and buy, are not Of the white people
of Natchitoches parish who read that paper.
They may not be in the "vast majority
but own ninety.nine one-hundredths of the
property, and pay the same proportion of
taxes. II George P. Rowell & Co. are
down on us w1ite people, we desire to
know it.
Please answer, Messrs. Rowell 4 Co., are
you "down en US white peopleg" The
Democratic organ wants to know. The
humbuggery Of newspaper circulation will
yet be brought up with a sound turn
When q doctor advertises that he cures
more people than any other doctor, or q
SCISSORS man swears he grinds more than
all other men Of his profession put together,
they do such things foy . purpose not
legitimate in trade. The object Of making
the circulation Of q paper appearlarge is to
attract advertisers. When an advertiser is
caught by Cheap John publisher, and
pays for an advertisement With ths under
that 10000 copies of the paper
are printed instead Of the actual
30OG. money ID certainly obtained from
the advertiser under false prstenses,
al Me has good case for trial before the
courts. When advertisers know their
rights they will requise positive evidence
Of circulation before contracting tor adver-
lisenents 1t is certain all papers can not \
have the largest circulation, although they
may claim to have. The Vindtcator claims
TO have an actual circulation of 545 copies.
Rowell & Co. might certainly have al.
Owed that number and escaped being
charged with expressing the South. If any
nan in Now Orleans thinks Of getting a
,ne square card into paper for fifty cents,
,ash, and wants to know the circulation of
lis oegan, let him stand within sound of
10 Hoe press of the establishment and
'eckon the number Of papers struck off.
There will be so many printed in one min
,te and go many in one hour. He will not
,ave to stand long in our quiet streets.
When forms are sent to any ono OF the fast |
presses at two o'clock in the morning the
dition is sure to be printed in season for !
ending it out on the Pontchartrain rail-
Dad, and the papers having the largest |
irculation are not far behind the others in |
citing to the depot.