The Bismarck tribune. [volume] (Bismarck, D.T. [N.D.]) 1873-1875, 1875-09-08
ou..r R.sults 81 Advsrti.inx.

The accident to which Orange Judd
owes the suddenness Of his success was
this: Nj. and Mrs. Judd lived, jim their
early history, in modest house in I
retired street in Flushing, =. D. Mr..
Judd went to New York every day to
work upon the american Agrisultural
ist-a struggling paper sold at The rate
Of 81 q year, and in the evening he
and his wife put up seeds in little pa
per bags, which were sent in tie New
York store. BE kept an old horse for
business purposes, that went 1by the
name of the ''hair trunk" and It was
| standing Joke in Flushing that the gem
tlemen would 60 to the city in tie NOR
ming, passing Mr.. Judd's horse 1t . GER
tain point on the road, and, though he
was evidently moving, it was at the
same spot when they returned sst night. 1
| The laugh was not all on one iide for
long. One day Mr.. Judd senta clerk
out to collect some money, to the ex-
tent Of 800, out of which be was to
nav for the insertion of two.line "ad'
! in daily paper. Through ; lucky
stroke Of stupidity the clerk left the
'ad" and the 800 at the newspaper
Office, and said it was to be inserted to
that extent. 1mmagine the frugal seed
mans horror on finding that the mon.
ey which was to have carried him
through several weeks had all been
spent in one advertisement. For the
length of two columns the morning pa
per repeated the lines, "1he american
Agriculturalist out to-day" The con-
| sequence was the edition was exhausted
early, and the subscriptions came
pouring in. From that day Mr.. Judd
and his paper became established sue
cesses, and now ne owns q stylish team
and about half of Flushing, they say.
A similar clerical blunder occurred
at Scribner's the other day. An adver-
tisement of four lines was sent out to
one hundred newspapers, with lnstruc-
tions to spread it over 'eight lines"
it should have read, but the clerk
wrote it eight inches, and the conse-
quence was startling. The article ad.
vertised was the Baltimore Bohapartes
and the different printing Offices have
taxed their ingenuity and type fonts
to spread so few words over 80 large
space. The result was not unlike that
OF. Mr.. .Judd's blunder, for the orders.
have been pouring into such asrate Tor
the May number of Scribner's that
new edition had to be printed.
Mr.. Judd writes to the New York
Tribune giving the following account
of the blunder through which he be-
came rich: The account in Saturdays
Tribune of it's new clock, with the ap.
pearanc of false story that just now
met my eye for the hundreth or thou
sandth time, leads me to send yon
true account of an incident in my busi-
ness experience, of great interest to me
and probably usefully suggestive to
others. The old Tribune clock was an
important factor in the transaction.
! Some twenty years ago, having just
succeeded from the editorial chair to
the proprietorship Of The American
Agriculturist, I decided to ascertain by
trial whether advertising would not do
as we'll for good thing as for patent
medicines and other humbugs. Though
having a small working capital, re-
solved to do what was then rather a
large thing, viz, to take 40 lines under
Especial Notices, }" all in one advertise:
ment. Being unexpectedly delayed, l
reached the Tribune Office at 8 p. m.
with the advertisement still to write,
while an engagement in the country re-
quired me to take the o'clock boat
from Fulton Slip. Securing 40 lines
space at the head Of the first column,
| went to the little desk on the south.
west side of the Office, over which mad
stood the old clock for many years.
intended to write rapidly variety OF
matter during 80 minutes, and IN the
20 minutes pick out the strong points,
and condense to the 40 lines. Keep
ing my eye on the clock occasionally,
I wrote on "letter-backs' furnished at
the desk, and pasted them together un-
| til I had four feet or more OF copy to
condense from. I turned to the clerk
4 and asked if I could have aline or two
more than 40. Eyes, ,"he said, you
have the first place; take all OF the
space you want" CHANGING to notice
the City Hall clock, it pointed to ten
minutes Of four. The old clock had
stopped at 20 minutes past 3. unnoticed
by me. l attempted to draw the pen
Gil through some portions OF the man
uscript, and in dispair threw the wnoie
at the clerk with an order to insert II
and ran for the boat, to save nine
mile night walk.
The matter troubled me all night, as
IN a