Bozeman avant courier. [volume] (Bozeman, Mont.) 1872-1882, 1875-11-05

TIE COU.fTRr JEWS.
PIPER.
In this day we suppose there Is no occa-
-iou to undertake al argument with sny
intelligent class OF citizens upon the i'm
pOrtance OF the local press. The advan-
taxes Of good local newspaper are COM
,l0nly acknowledged. aud live commu-
nifty will generally put forth greater efOr,
to secure news ., er in which they ca''
take pride. than tor any other one thing
70 u public Esture. And why 10 this:
Siuply because the newspaper Is rgsn!-
r,i as powerful agency in the de,c!o,'-
.nent OF I'll the material interests OF ID
community it is called upon to serve
1t is the instrAWentaluy by which n to~n
is made know abroad-by which its HI.
want ages. lis business, etc. sre advertiser
~ the world. 1t IS the mpuium through !.
served. It is the promoter 9f impressions
that invite capital and attract sctt!suient.
Il - Tie lens through which stlaugers
look. All this aside from being the me-
diumof communication OF the people .,
the immediate vac'nity.
But while people will put forth unusua'
|exertion to secure public pri TO th-i,
their liking. it is quite in keeping witt.
human nature for tl,eN to seek TO sh,t'
the respons billy Of its proper charact'l
from their own shoulders when it shall
once have been established. If the Lew>.
II aper meets their taste they will be it.
subscribers, and 10 some extent they vii
use its advertising columns; bot too gen.
-ralIy the printer will be put to hi.
>tumps to get his pay. while no one i,
the community will be expected TO do
mu, h 'ur no pay ut ala Mn will VII
III aud ask for copy of the paper t.
send to 4 irie,d and Walk eff with !.
smile. without p.y.ng tor it; men vii
ask th.t this or that stall be writ en- u
10 adypnqe thelp p,rsonal interest, ia
never think that what they ask is wl,a,
he printer has for sale and upon wh!c,
he is dependent Tor the payment of h.s
|. expenses These men would not thiuh
Of calling f,r glass Of beer for self o,
iriend without expecting to produce ,hri,
nickel; they woula not think sf receiving
the services Of doctor or la wyer witno..
compensating him for his professional
services. Where newspaper is strons
enough to enforce its demands; the Gus
lis quite different.
But as to advertising. Very wrore
impressions commonly prevail touching
the ''d;splay advertising" of the ioca
press. Men are inclined to say that il
does then no good. aud therefore t.
Si;'ff ,}het y9a 81, NIX % !.ks their adysrise:
Whit any community spprcciatiDg livt
local newspaper ane desiring to retain il.
1--WE most emphatically to the countr,
publisher. Not because he is p,upel
not by any means, aud is to be supporte.
IN charity; but because his newspaper j,
|. Expected to ri feet the 0rsiness aid char
.cter Of the town in which lie Is loca
led. Therefore perhaps We might witt
greater propriety say that the business
men of community owe it to them.
selves aud to the town IN whose pros.
perity they are vitality interested to sre t.
It that the newspaper of their choic.
shall represent the real business character
Of the place. It is . very selfish view ol
advertising in the local press that many
men take. They seem to forget, or fsi
20 comprend. that the local newspaper II
sent out every day or week us an index
tiom an examination Of which peopl,
form judgments that greatly concern th'
welfare Ut the llact Or locality iron
whence the newspaper is issued. If bu>
mess interests are well represented IN til,
PAPER, the conviction is evitable that j
presents progressive. energetic. pro
porous community; and such communi
les are being looked for the world over
We do not recommend any effort to de
ccive, but simply counsel such under
standing as may lead IL u presentation q
|tae truth. In 10 far as the town gain
good reputation, aud IN that degree tina
its general prosperity is promoted, il
such measure are its business men rc
aided for such expenditures rs tit J
may make TO this purpose. Herein. u,
We regard it, 10 one Of the material I'D
van tages of advertising in the local news
paper that Is commonly lost sight OF
Aud still there is pretty general under
standing, VIC apprchend, that if Z com
muni'y is under business rr0stralion, il
the fingers of death are feeling for il,
the evidence will appear in the face Of the
local news paper.
Nearly every live community is d;spos-
ed TO expend thousands of dollars annu
ally in the way of making known its I'D
vantsges, while this most feasible and
i. .coaomjcal plan Of making the news
paper .he agent, and st The same time
strengthening it IN oil respects, il large
ly lost sight of through short -sightedness
and selfi>hnss. 1t requires years Of ei.
fort aud NO inconsidersble amount of
money to establish even y local newa
paper that IL of practical aud real value
10 the community at large, and when q
newspaper has atisired that position sig BIT
should not be lost of the fact that 1t must
have money. and an honest, healthy tsce
retain it.-Sioux Cl:y Journal.
The following story, credited to the
Owen, Pa. n Va. 10 floating around
Snme time ago. Mr.. Robert Williams.
near his place. hearing one of bis wife's
ducks making noise. - If alarm d, got
out of bed and went to where she WAS,
but could not zee or hear anything. H.
went the second time, but yith the same
result. He told his wife he guessed tn
dncka had zone crazy Next morning h&