New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1875-08-05
last night His legal colleagues tonight met and passsd
tions NJ regret )
THE OLD TRIBUNE CLOCK.

HOW IT MADE ORANGE JUDD RIcH-AN RxrERIENoR
IN ADVERTISING, TOLD By A VERY SUCCESSFUL
ADVERTISER.
TO the Editor The Tribune.
SIR: The account in Saturdays TRIBUNE OF its
new clock with the appearance of false story that
just metmy eye for the hundredth OF thousandth
time, leads to send you true account OF an in
cident in my business experience, of great interest
to me and probably usefully suggestive to others
The old TRIBUNE clock was an important factor in
the transaction.
Some twenty years ago, having just succeeded
from the editorial chair to tho proprietorship
of The american Aericulturisf, l decided to as
certain by trial whether advertising would
not do rs well for good thing as for pat
ent medicines and other humbugs. Though
having a small working capital resolved
TO do what was then rather largo thing. viz, TO
take 80 lines under Especial Notices." all in one adj
vertsemcnt. Being unexpectedly delayed, reached
THE TRIBUNE office at 3 p. m, with the advertise
ment still to WRITE while engagement in the coni-
try required to take the o'clock boat from Fulton
slip Securing 40 lines space ut the head OF inc iirst
column. went to the little desk the southwest
side of the Office, over which had stood the old CLOCK
for many years. l intended to write rapidly a va
rety of matter during 80 minutes, and in the next
20 minutes pick ont the strong points, and condense
TO the 40 lines. Keeping my eye on the clock occa-
sionally | wrote on "lcttcr-backs' furnished at
the desk, and pasted them together until had
four feet or more of copy to condcnSo from.
turned to tho clerk and asked ii could have limo
or two more than 49, EYES," he said, "you have
the first place; take all the space you want"
CHANGING to notice the City lalleock it pointed to
10 minutes of 4. The old clock had stopped at 20
minutes past 9, unnoticcd by me. | attempted to
draw the pencil through some portions of the man
uscrpt and in despair threw tho whole at tho
clerk with order to insert it, and ran ior the boat
to save nine-mlc night walk.
The matter troubled me all night as an ovcr-hasty
thing and | feared to see The TRIBUNE and tho
probable bill Starting before daylight the next
morning, bought the first copy in the hands OF
newsboy, and counted 1876 lines, costing $2l 30 at
that time, when ordinary advertisements were
cents and specials l2l2 cents linca terrible dose
for q literary man, new in business, and with small
capital. fastening to The TRIBUNE office PAID
the BILL and slowly and sadly went down TO my
second-story Office fully resolved to act more delio-
eraely in tho future.
The result: The bold advertisement, conspicu-
ously inserted attracted the attention OF the multi
tude coming i'll tho morning trans. over loo
dropped in and subscribed on their way to business;
others sent in messengers and others called on ther
way to a noon lunch. At3p N. had received 22G
came next day by mail. repeated tho dose in THE
TRIBUNE and other papers This experience taught
ne that if wanted to move crowd with Dig
rock would hurl it at them, and not throw
it out in bits of pebble or sand.
From that day to this l have never been
afraid to advertise largely and boldly-tho only
limit being the time | could devote to preparing
90 3D. truthful advertisements and to selecting good
metliums--the latter u work of no little diculty.
My success in business has been abundantly satisiac
rnjo has been Find customers by free advertising,
and chen keep them by supplying good articles ana
by fair dealing; and whatever Of success nave ha
has been LARGELY due to the old TRIBUNE clock winch
stopped So quietly and at the proper time for me-
-Neu-IOrk Aug. ), 1870. ORANGE JUDD.
[ln private note accompanying the above Dr.
Judd mentions that he has since spent nearly or
quite half million dollars in advertising and estl-
mates the amount spent in THE TRIBUNE alone at
much above fifty thousand. He has the results to
show for it'd