The sun. [volume] (New York [N.Y.]) 1833-1916, 1875-12-17

D,n I.ctic ard cnfcrrr ing mel hhor
ot tnu' ininfd docs not appcir, us yet 10
be altogether aucca.sinl in hu1diuE up II
rival paper, to eclipse his old one, IN the
same establishment. In vain he opens
wide his advertising columns, aud Offers TO
inert wants for nothing. Thcrearc wants
enough, but gratuItous advertising does
not appear to be one Of the wants people
have They feel no confidence in ". The
old woman said she "madc two shirts for
the minister for nothing, and tuat was
SomcUing." But people will not apply
her logic 10 advertising. They cannot be
made to believe that an Advertisement in
serted for nothing Is something. So that
Notwithstanding all the drumming OF the
Toie,bdni, the columns of THE SUN con-
tinuc to lie overloaded with paying advcr-
tiscmcnts. We do not wish to be misun-
derstOod, however, when we say over
lea Ied. We are pretty strong, aud rather
like to be overloaded, a little, with adVer-
Using. Advertisements are pleasant read
ing. They show our subscribers where to
e. 20 buy holiday presents, and furnish
them much other useful information. So
while we mention the fact of being crowd
cd by them, It is only as II circumstance,
and not rs anything that we felt migrate
ful for ON Thanksgiving day. In truth,
this crowding OF ADVERTISEMENTS seemed
also to have crowded our roast turkey.
aud TO have added to the flavor of the
stuihng. 1t is an evil which we like to
suffer. 1t is "a kind of suffering which We
think does people good.
Ittt a., and fins a nu1 rafttrri 10
the Telegram: Something more must needs
be done for it, What shall IL be- We have
IT, Cur ncghhor a few winters since, gen-
orously gave thirty thousand dollars TO es-
tahlish free soup houses for the poor OF
New ! Orh. Let him revive these institu-
TONS and offer to all advertisers, not only
to insert their wants free, but To give them
bowl of soup-not II i'"sty plate Of soup,
such us Gen. SCOTr arose from To write his
sharp letter to Secretary MARCY, but a
! big, warm, overlooking bowl of soup, TO be
eaten lcisurcly. In the summer IA supple
mental sui IN the yacht might be thrown
in.
As TO circulation. that must be looked
af or also. Merely TO give the paper away
is not sufficient. People too often let II lie
b uutNW'ntus Us lut CITY uuiuhiltlfe let u
dead eat lie in the street for days. There
must hc an iuduccmcnt for them 10 pick II
NJ from the place where the ncwsboy
leaves il, and 10 read il. This can only be
! offered TO the poor. Aud 1t can be done in
/ tins wise: Let every carrier be supplied
with Il large quantity Of pennies, and Offer
! 10 every poor person who Will read the pa
! per two pennies Us gratuity. In this way
the circulation might be run up, and some
persons be induced to read the paper
The cuts are good enough. We would
not change them nj all. II was a mistake
to change them hast week from the week
/ before. II took people all the week to find
/ out what the first ones were intended to
rcprcs nj, and just as it had been ascer.
tanned that they were designed for cuts OF
the varioss animals in the Central Park
| 10, they II, all changed. aud nobody who
/ has not happened to see Mr.. BERGu sup.
, pressing at9Onkey show or pigeon match
would have any idea what the new cuts
J mean.