, 1875-06-13
POSTERS.
Process Of Engraving and Printing a
Lady by the sea-Shore.
Cost Of Getting Cp an Elaborate Display
..-ExpensiTe Inks.
What tbs Big Letters Are Made OF

| There is nothing that 80 quickly catchca the
ere and engages the attention OF the Granger
esraSlng Though hi8 county town IS circus.
poster. Those dazzling aggregalions Of co1os
| pfo}ect themselves into the air aud bump ur
against mans vision, 1f.....s.. him contemplate
the grace and beauty OF the Queen OF the Arena
IS she bounds lightly throaRh tho hoop, keeping
her balance on the flying steed. the g1inning mug
OF air. Aerryman with lis 'Well bore ws are
| asan!" and the East stretching OF rampant
carn!rors. The letter-press goes for somathipg,
| but the pictorial display is the great a1uremnnt.
The cuts appeal to the ere, aad bold 5ou as it
were by the bnttou-ho}e until the Snowman, in
the shape Of q 'f Managerial Salutatory," comes
gently alongside and politely begs the pleasure Of
! your company at his Grand Worlds Fair, Arabian
caraVan, Asiatio Nenneerio, Olympian Ganea
aud Parieian Hlppodrome, combined, At the
same umo warning Eou against petty imitato1s
OF bis mammoth aggregation Just a. Tim
Nasts carcature8 used to pitch trenchant
editorials against the Tammany ring into peoples
heado through their eyes, cyen go the bill
poster With hls potent paste-brush detlvars more
eloquent eulogies on the subject he has in hand
than confd the greatest orators OF this or enY
Other age, from Demostheuez and Cicero down
to Mayor Colvin. In tho words OF Cardinal
Rlcheleu, slightly altered to suit the eubjact
"The paste-brush is mighticr than B1ack-jaw.
Hence It is that cur fences and dead.watIs
lame with color and stare one in the face with
big capital letters. Negro-mlnstrels, clog
dancers, covns. bareback riders, hanjo-pla7ers,
dancers, aud usht-rope-walkers ara junbled
sszps sss?:ssf s1s a IN ind sS,ors Of ss sss;ai %
Ateadfastfy Smiling. THIS ruthless haud Of .
destructive youth tears OF tue legs Of q ballad
singer, but the face stil! smiles serenely On the
pssser-by- Tbe bll-6tlcker comes along and
Pas,es the neg1o-mipst1e} over the nose, but
the mouth still stretches in grin and the le1s
aro still III The middle Of q caper. Tney 80 into
dirt! and tatEosed decay. and Tho dres. Of the
81 leading lady" hangs in shrcds, but the fecs
retains ITS EXPRESSION Of Eapt enthusiasm unnl
*ipea out al (F.ese incongru1ties spreading
b1and-nav lot VI pouteze over the old patches
Although the SHOW business Was the first to
mako
Pictorial ADVERTISING
4 spacialty, It has coma into extensive use IN
other lines, and blaexjug -msnuf fac.ures, stove
dealers; ETC., find t1e picture-pobter good thing
to shove their vares into public notice. Doubt-
less when the average citizen sees the bill
poster hang his banners On the outer walls, be
sometimes feets curious US to how these speci-
mens Of pictorial art are gotten mp, and TIE
SUNDAY Tn1HrSE Will now crafty this curiosity.
THE sKErcHlSa OF THE PICTURE
would naturally suggest itself as the first step |
" answers for . humber OF purposes. and the !
Leading establishments keep il stock large |
number OF pictures, from which selections can |
be made. As a general thing, showmen and !
theasrlcal asents cooteos themselves 1ith se- |
lection from among these stock desigusaas special
ones cost consider ably more One negro minstrel !
10 as like to another IS one hucklebeErY to so- !
Other. All tnat ia necessary to be dope il to |
pint the famous Box, Cox. or whatever the |
name may ba, over the cut, and the po:traituro
1-41 f1.- =
from the variety stage invest largely in these |
fancy stock cuts and it has thus happened that |
the came dead-wRil has borne facsimile pictures t
labeled Tith different names. 4 fashionably-
dressed iady leaning against an ura. OK over +
rustic gate, in thoughtful attitude, does for
any play OF any leading 1adr, and the sameness |
Of the modern mclo,1rama is such that ANY fine
domestic tableau will do for almost every pl.y
Negro and clown heads, and indeed nearly all
kinds OF minstrel, pantomlrne, and variety cuts,
point 10 keep getting fresh and novel cuts, and
therefore order great deal Of special work, but
syen with then, cuts Of Indian life are fro
luently The roady-Eaade stock oues- i leadlug |
house in this city has about 100
arge pictures, aHording their customers wide
angs OF choice in pictorial advertisement. One
an get anything ono wants, from picture OF
a efizootic horse to q Na5-polo dance Or an H.
iaa huat.
';o viii suppose, however, that GONE enter
I
Tauts to get out
NEW AND srrESDrD LOT OF PosTEks
ho manager Of tue show-printing house t.ks
oings over With him, gets an idoa Of what
:enes he wishcs to be represented. and il por-
nit work is desired. pictures Of the actors and
,tresses 4ro handed over. Next tho artist
,nes into play. He makes sketches OF tho
;enea desired. according to the specifications
Finished, and these are altered and modified 70
tit the taste Of the theatre manager uatll the
In ~, |
letches arc ordinary ANAL drawings, and are
ereIv the miniature designs, the pcEares fur
shed to the angrayer being prepared quits
Heleuty. These the artist draws in black
ayon
DIRECTLY or THE ESarATEE's WOOD,
10 same sixo as they are to be engraved There
6 generally number Of blocks to the picture
3D. when the driving is made, tho blocks are
yided among the different worknen. In drawing
q pictures, as matter Of course, they Arc
verEed from the poaition they viii appear
the printed copy, just as Wtth type. The size
the blocks used in engraving for show print =
r is % by q inches. The wood used is a dry,
fl piue, yielding easily to the epgraTer's tools,
d which for tneh broad-llne VOTE as Is ueces-
~ in show-pranting, is much batter than the
I'd box-Hood Used 10 emo woQd-cuts. a block !
used for every color SO that. With tho ordiua- | o
thrce-sheet four-color poster, twel,e blocks | 6
. used. The only full engraving, however, is re
sdo on the blocks which are to tako tae out | 4,
9 color OF the print technically called the u
icy color, which ia generally b1hck The | b1
,es, and figures and outlines Of the picture | pl
dono so as to mako good print in one color, q,
, other blocks being uaed to introduce tho b
aers. 0,
HT WAY OF ILLUSTRATION, I'll
ppose it is desired to represent o lads stand IN
By seashore, and she is to have on vel | II
' dress with white lace trimmings, purple | til
o1ed ove1akrt, red fan a1d neck-sczrf With hi
zen foliage and blua skies around. On the ca
It sot OF blocks the outlines Of the picture are fu
,rayed, and such partB as it is desired to have at
ck put in, aa, for instance. the hair, eyes, ! Fl
t. and the shadows Of tue picture. In such | n
tious OF tho picture where the coogs he
to be dark, light lines ara thrown xcrose, ! CT
10 spaces being dag out between. Tho ne1t A
Of blocks, it will be supposed, are to intro an
q the red color. The engraver on this digs an
Ail the portions Of The picture that ore not to
printed in red. ACROSS the face To will leave ho
linea, thicker and closer on the cheeks, with co
q spaces between them. and across the over OF
It throws heavier lines, while tho fan and m
k-scarf will 10 left solid L1oes are .un into NE
sky wherever ! Bunsct glory is to appear in int
picture. Tha blocks for the yellow color | ha
cut away in tho sama manner, the surface be- TAI
permitted to remain only where yellow il to bo
Yellow is the ground color Of the green, 50 ! er'
oeB oTer the foliage and other green portions | pa
he picture. Lastly comes the blue, the block | Sc,
,g cut 60 as to bring it the yellow where ine
a is to be made, and over the black and red int