The Red Cloud chief., 1875-07-08
SAINT LOUIS.

guS VI bIbo U BbIb1luCul
Thoroughly Sound business E~nterpriss
with Peculiar Features. of Interest-A
Company with NO Liabilities, In n POSI-
lion tO- make ipw net Cash Prices ar fa-
vOruble Terms of Credit.
They who look deepest into business
affairs see most clearly that a reputation
for unquestionatie reliability is worth
more Ia any mar or set of men. taking
the course of n whole business life intO
consideration, than any possible profits
which are the result Of ''tricks Of trade"
or the lack Of information in u customer
rs to the true value and merits of the
goods he is purchasing. Placing the
tran sactiOn entirely on its cash value,
money obtained by Misrepresentation or
fraud costs more than it is worth. When
We see this idea incorporated into the
charter of n joint stock company, and
see its spirit carried out in their prac-
tees, we feel not only that we can speak
Of the enterprise in high terms of com.
mendation, but that it is our duty to do
so. This company was organized about
two years ago under the laws of the
State of Missouri. We find, united in
its business affairs, rs officers, directors
and shareholders, some of the best bust
ness men of st. Louis, the representatives
of q class who are giving new life to this
commercial center. and who intend to
make it the first city in the West, working
under a charter which compels them to
make nj! purchases for net cash. They
have been cOntented with a slow growth,
knowing that they were gaining an
increase of strength with every month,
and that a reputation for being large cash
buyers would soon place them in a
position of un-qusled strength. 50
thoroughly have they lived up to this
line of policy that they now, as their
books show, positively have no liabilities,
as can be ascertained by any m through
the we'll known agency of LathrOp,
McKillOp s. Co., or any prominent banker
of reliable commercial standing in St.
Louis, and are probably the only concern
in the country which a refer to a
similar record. When a company is 50
strong on one point Of business policy,
it can reasonably be expected to show
other features Of similar strength, an
expectation which in their case Is fully
sustained by facts. With q charter
which will allow them to handle almost
anything in the range of mercantile
business, they have selected the
PIANO AND ORGAN TRADE,
and are seeking to develope that line into
a positive success before reaching out to
other departments. knowing that true
success cannot come from pushing the
sale of inferior instruments, they have
never allowed themselves to be nisled
by the seemingly large profits sometimes
made on the most worthless goods,
seeing clearly that when the dIssatisfac-
ton that q poor instrument is sure to
give is added to its cost the better in.
struments prove the least expensive To
themselves and their customers. Their
strength in this position will be seen At
once when it is considered that being cash
buyers they can control the sale Of the
best instruments, and can offer them at
reasonable prices to cash purchasers, and
to those whom 1t is an object on terms
81 easy monthly paymentA thus giving to
those who wish instruments in that way
an opportunity to get the best.
When they represent an instrument as
being good and we'll made, they intend
that il shall be 50 or there is no sale.
To prove their good faith they furnish
each purchaser with q w~arrantee signed
jointly by the manufacturer and them
selves. This, it will at once lie seen,
secures to the purchaser that for which
he pays-an instrument a. good - rep
resented. Should it prove otherwise,
his money is As secure to him - though
il were deposited to his order in the
soundest bank in the country, placing
him in very different position from thar
n which he would find himself il his
purchase was made through an ir.
spcnsible agent or dealer. Knowing
what We do Ut the men who are managing
the affairs of this company, and the
foundation principles On which they are
building their enterprise. We do not
hesitate tOssy that dealers and musicians,
or those wishing instrumensx, will serve
their interests b coRresposding with the
81. Louis Mercantile Company, and ~
ceTtaaning the terms On which they can
procure instruments through them from
the busk m~anufactngesB In lie country.
In sDo4heR eoiuna e 60 nnew sAis veek -
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