The anti-monopolist. [volume] (Saint Paul, Minn.) 1874-1878, 1875-02-11

Larwood & Hotsen. The custom of tout
ing at shop doors IS mentioned III the
earlier chronicles of Stowe ard others.
In a medieval French mystery, entitled
Gle Jus de St. Nicolas" an innkeeper,
standing on the threshold, roars out that
in his house good dinners are to be had,
with warm bread AMI warm behring's, and
barrels full Of Auxerre wine. Within is
a good place to spend your money.
Almost as soon as the art of printing
was discovered it was applied to the pur-
pose of multiplying advertisements by
handful. One of the earliest produe-
tons of Cations press (about 148O) is
the following broadside advertisement, OF
which two copies are still preserved in
England:
it please ony lnan spirituel or temporal to
Il bye our pycs of two or three commemora-
clio IS of SalisEuri use, empiynted after the
form Of this present letre, whiche been vel
| and truly correct, late hymn come to Westmon-
ester, into aim 3vestrve at the reed pole and he
shall have them good and chepe.
Supplico stetcedulal.
The article here advertised was a col.
lection of religious rules of the clergy in
the diocese Of Salisbury, setting forth
the church offic,s for all the variations in
Easter. The shopkeepers of London
kept apprentices at their doors to attract
the attention of the passer.by with con-
tinually calling out, "What dye lack,
masters p This formula of centuries
ago has been scarcely improved upon in
Chatham street to this day. No sooner
were the weekly newsletter of the seven
teenth century started than they began
to be vehicles for advertising. About
1852 tea was advertised as that excel
lent China drink then a novelty in Eng
land. and it was sold in the leaf from f6
to FLO single pound. Among tAe ear
Hest advertisements were those of runa
way servants, apprentices, and black
boys. England, says Mr.. Sampson,
swarmed with West India negro boys,
who were used as family pages. The
first advertisement of a runaway negro
found is dated Aug. II. 1889:
A NEGRO BOY, about nine years of age, in
IA a gray SCARCE quit, his hair cut close to
his head, was lost on Tuesday last, Aug. 9Th,
at night, in st. Nicholas lane, London. Ii
any one can give notice of him to Mr.. Tho.
Barker, at the Sugar Loaf, in that lane, they
Black boys continued in fashion for
more than century after, and were Of
ten offered for sale by advertisement,
precisely as slaves used to be in the South.
ern States Of America. Even as late as
1869 sales Of human flesh went on in Eng.
land. The Gazetteer, April Is, of that
year. classes together, ''for sale at the
Bull and Gate. Holborn, chestnut geld
ing, trim, whisky, and well-made,
good-tempcred black boy while Liv-
erpool paper announces as to be sold by
auction, "at George Dunbar's Offices, on
Thursday next, 2lst inst, at o'clock, a
black boy, about fourteen years old, and
large mountain tiger cat" All this
traffic, however, in Goods image carved
in ebony was stopped oy Lord Mans
fields decision in the Somerset case in
l712, which declared that the custom Of
more than century could not introduce
slavery in England, and that the moment
a slave brought from abroad touched
British soil he was free.
The London Mercury in 1881, has an
advertisement Of 'a most ingenious mon
key who can both write, read and speak
AS good sense as his master" A highly
accomplished master he must have had.
In 1892 the advertiser often spoke through
the editor, Of which method Of advertis.
ing the following are short samples:
4 VERY eminent brewer, and one know to
IA be very honest gentleman, wants an
apprentice. | can give an account of him.
I WANT q negro man that is good house
L carpenter and good shoemaker.
n lu,,- a ..
l. who will take care O. him and put him out
an apprentice.
7 KNOW of several curious women that
L would wait on ladies to be housekeepers.
NOW want good usher's place in gram
~ mar school
1 WANT young man that can write and
L read, NOV and roll q garden, use a gun at a
deer, and understand country sports and wait
at table and such like.
+ ANY young man that plays we'll on the
l. violin and writes a good hand desires a
cierkshlp can help him TO $40 year.
i WANT a complete young man, that will
l. wear livery, to wait on a very valuable
gentleman, but he must know how to play on
q violin or a flute.
IF can meet with sober man, that has 8
Il counter tenor voice, can help him to ,
place worth $50 the year, or more.
| What is the meaning Of "a complete
young man that will wear livery must
be left to conjecture. Such Admirable
Crichtons cannot be got nowadays BY
any valuable gentleman" This edito.
rial method Of advertising. through
which the newspaper publisher became
also the general agent of the public. did
not continue long.
Coming down to the time of Charles
II. the witty and merry monarch, VIC
find his majesty's dogs had knack OF
being lost or stolen, as appears from the
following curious advertisement in the
Mercurius. July. 1860:
I'VE must call upon you again tor . black
w dog, between . greyhound and . spain.
lard, NO white about HIM, only . streak on his
Breast, and tail . little oobbed. 1t is His
Majesties own Dog, aud doubtless was stolen
for the Dog was not born or bred in Easlasa
md would not forsake his master WhOsoev.
er 6ndes him msy acqu2int any at Whitehall,
for the dog was better known at court. thar
those who stole him. Will they never leave
robbing His Maiessys Mast he not keep .
dogi This dogs place Though better thar
some imaginel is the only place which nobody
sasers to beg