The Grange advance., 1875-08-18
MISCELLANY.

4 MISCELLANY.
QUEER RESULTS O ADVERTISING.
The accident to which Orange Judd
owes the suddcnness Of his success was
this: Mr.. and Mrs. Judd lived, in their
early history, in modest house in re-
tired street in Flushing, L. l. Mr.. Judd
went to Now York every day to work
upon the American Agraculturalist-a
struggling paper sod at the rate Of 81
year, and in the evening he and his wife
put up seeds in little paper bags, which
were sent in the New York store. He
kept an old horse Tor business purposes,
that went by the name of ''the hair
trunk and it was standing joke in
Flushing that the gentlemen would 60 to
the city in the morning, passing Mr..
Judd's horse at certain point on the
road, and, though he was evidently NOV
ing, it was at the same spot when they
returned at night. The laugh was not all
On one side for long. One day Mr.. Judd
sent a clerk out to collect some money,
to the extent of 800. out Of which he was
to pay for the insertion of two-line ''ad"
in daily paper. Through lucky
stroke of stupidity the clerk left the sad"
and the 800 at the newspaper office, and
said it was to be inserted to that extent
Imagine the frugal seedman's horror on
finding that the money which was to have
carried him through several weeks had
all been spent in one advertisement. For
the length Of two columns the morning
paper repeated the lines, ''1He american
AgricultWralist out to-day" The con-
sequence was the edition was exhausted
early, and the subscriptions came pour
ing in. From that day Mr.. Judd AMI his
paper became established successes, and
now he owns stylish team and about
half of Flushing, they say.
A similar clerical blunder occurred at
Scribner's the other day. An ADVERTISE
ment Of four lines was sent out to one
hundred newspapers, with instructions to
spread it over ''eight lines' it
should have read, but the clerk wrote it
eight inches, and the consequence was
startling. The article advertised was the
Baltimore Bonapartes. and the different
printing Offices have taxed their ingenuity
and type fonts to spread so few words
over so large space. The result was
not unlike that of Mr.. Judd's blunder, for
the orders have been pouring in to such a
rate for the May number of Scribner's
that a new edition had to be printed.
printed.
ANOTHER VERSION.
10 the Editor of The N. Y. 1rib~aae.
SIR: The account IN Saturdays TE1-
BUNE of its new clock, with the appearance
OF false story that just now met my eye
for the hundrelth OF thousandth time,
leads me to send you true account Of an
incident in my business experience, of
great interest to me and probably use
fully suggestive to others The old TR1-
BUNE clock was an important factor in the
transaction.
Sometwenty years ago, having just sue
ceeded from the editorial chair to the pro-
prietorship of The American Agricultur-
ist, decided to ascertain by trial whcth-
er advertising would not do as we'll for a
good thing as for patent medicines and
other humbugs. Though having small
working capital, I resolved to do what was
then rather large thing, viz. to take 40
lines under especial Notices. all in one
advertisement. Being unexpectedly de-
layed, reached The TRIBUNE Office at 3
p. M, with the advertisement still to
write, while an engagement in the country
required me to take the 4 o'clock boat
from Fulton slip. Securing 40 lines space
at the head of the first column, went to
the little desk on the southwest side OF
the Office over which had stood the old
clock for many years. intended to write
rapidly variety Of matter during 80 min.
utes, and in the 20 minutes pick1out The
strong points, and condense to the 4C
lines. Keeping my eye on the clock oc
casionally, ISwrote on 'sletter-backs" fur
nisbed at the the desk, and pasted them
together until had four feet or more o1
copy to condense from. l turned to the
clerk and asked if / could have i line 0,
two more than 40. ''Yes," he said, ''you
have the first place; take all tho space
you want. -; CHANGING to notice the City
d.; aall clock, it pointed to 10 minuter of 4
The old clock had stopped at 20 minute:
past 3, unnoticed by me. I attempted tt
draE Sthe pencil through some portions O.
the manuscript, and in despair threw tn,
whole at the clerk with an order to inser,
1t: and ran for the boat, to save nine
mile night walk.