The sun. [volume] (New York [N.Y.]) 1833-1916, 1875-09-21
PROFITS or RDrArn1No LIoUoR.
Tho Nest Lucrative business One u aidred
Per Gent, On Lager Beer-htS Hundred
Per Cent. on Poison sold IN the sIumr.

There Is probably no line OF business i'm
Now York, or, perhaps, in any other large city Of
the United States where the prohibition law Il
not IN force. in which so much competition Ia
encountered as the retail liquor trade. Tn New
York tho business consists, CHIEFLY. of two
branches. One represented by barrooms, includ-
ing the gorgeous Broadvav gin palace az we'll
the less pretentious "corncr liquor store, where
Biurbon and rye whsKeys, rum, gin, brandy and
wines arc sold. M well "a q considerable guam
tity Of ale, and little lager, bat and unpaatable.
Tho second by tho rapidly mu iolying lager
beer saloons where spirituOus liquors arc not In
much demand, and cool. foaming lager constl-
tutes the staple drink OF the former class there
are unnumberod dealers In the front ranks Of
the trade In the latter the Tribune rum sb op
unquestionahiv takes tho load. Mr.. Bitl, Of
the nrm Of Roster 4 Bal, figures his profits NJ
LOO per cent, and this NAV he Ken az . fair
sample Of the returns expected by all liquor
dealers in New York. though there Is another
class who make much m ore.
The proprietors OF the Tribune saloon VII
llngly gave the following information: They
sell no American lager except Hcorge Enfcts,
con W' a fs pay Winch o ye cs naun Sirre
amounts to $3O-the expected profit OF 100 per
cent. The imported ger, or liav rian beer,
which Il the only kind Roster n Hal SELL CON
sisting Of Culmbacher, Erlanger, aud kitInger
Is purch sed by the barrel at the rate Of eighty
cents gallon, and retails at ten cents half
pint glass. or 81 ~ gallon. All spiritunus
liquors retailod by the glass afford about the
same profits. ~
Br,ldcs their Tribune saloon the firm have
az $50 Chatham square probably the most cN-
ten i've bcer-bottling establishment In the
United States. Here they put up from 800 to
1000 dozen 81 Ihrets lager every day. The
bot les are sold ut ten cents each, and contain
two glasses, 50 that no extra pront Is made for
the trouble and expense Of bOttlIng, proving the
business ui Mr.. Bials remark that the most pro-
n able 90 sell any kind Of liquor IL to retail
It 10y the glass across the oar. Imported Dava-
rian beer is sold at e. IA dozen, giving profit Of
always gives larger profit glass. says Mr. Bal
because there Il more foam and consequently
less beer while II sales are slow tue beverage be-
comes nt and necessitatcs nliing the glass to
the Grim. Ihe nrm always expects to take IN
from 500 to 500 a day. Their average Ia ABOUT
ftOO, giving a daily profit Of SaO, or assuming
that they close ON Sundaysl S6S,GOO C wear, out
Of which they have to pay the tai tower fs.OOO
rent leaving "A remainder Of tH.DO.
An Immense quantity OF beer oOttled by tho
Tribune rum shop Droprietors IL sent to the
southern States, both IN win, er anu summer.
On the labels Of the bottles Of the Bivarian beer
the tall tower gets q gratuitous advertisement
and tletens Of thousands Of beer drinkers IN
the South daily see verv excellent representa-
lion Of the euihce erected ia honor OF Horace
Greeley, with tine words "Culmbacher," " Er-
LANCER or kitzingef." over II, and doubtless
they look upon II, not wholly enormously, as
a rum mill Ot colossal proportions.
But profitable AZ the retail liquor trade IL, very
few of those VINO follow 1t meet with the success
that has attended Roster 4 Bal, because none
except theV have the advantage Of carrying ON
their business beneath jay GOuid's tail tower.