The Pulaski citizen. [volume] (Pulaski, Tenn.) 1866-current, 1875-08-05
ADVERTISING RUsEs.
Ingenious DeUices to Introduce NoUelties and
PaSent Wares,

FuSeHt Wares
Besides queer and curious advertise
! nents, Of Whi6h number Of examples
were given in the World, the ruses
| which advertisers now and then resort
/ to, are worth recording and form an
interesting study. One daring genius,
| for instance, not long ago called on
large advertising concern in this city
/ and proposed TO post the advertisement
| of patent plaster for the chest on the
| tomb stones In Greenwood cemetery.
| OF course a howl of Indignation would
| have been raised from Maine TO Texas,
and the plaster would thereby have
| received an advertisement that hun
| dred's of thousands of dollars could not
| have purchased. The agent, however.
declined the tempting offer, much to
| the youths astOnishment, who dreamt
he had made the happy discovery which
was to float him on the full tide to for
tune.
ANDERsON's CHEWING TOBACCO.
The first successful experiment in the
way of Ottre advertising was made about
fifteen years ago by Anderson, the to-
baccOnist, who adopted the following
method: Desiring to have his goods
introduced extensively among the retail
dealers, he employed number of mem
to "work," as the politicians say, the
various wards of the city. One of these
canvassefs would enter a cigar store and
ask the proprietor for a paper of An
dersOn's fne-cut." The tobacconist in
all probability had never heard of the
article, but recommended some other
makers, which the Canvasser contempt
uOusly declined. In about an hour an
other customer would come in and make
a similar demand, and before the week
was over the proprietor would find so
many inquiries for this special brand
that he was compelled to make q pur-
chase, and as the article was only sold
in large packages, it became necessary
for him, in order to effect sale, to rec
Ommend it to his customers, and so the
article became quite'popular. The can
Vassers were oftentimes compelled to
buy, but as the goods were returned to
the manufacturer and resold, very little
was lost in the transaction. Ten men,
therefore, at a salary of So week, for
those were the days of low wages, could
in three months have induced every
cigar-store proprietor to make a pur-
chase, and thus at an expense of hardly
81, 900, the goods were effectually intro
duced to the trade.
THE PRIZE-PACKAGE.
This idea, though very old, was sue
cessfully tried by the Lorillards about
four or five years ago, and emulated, as
some wag remarked, by the parsimOni- |
GUS farmers in the Dutch districts of |
Pennsylvania, who put pennies in bun |
dies of straw to encourage purchasers. |
The LOrillards advertised extensively |
in the newspapers that bills from 800 |
to 81 denomination were placed In their |
papers of prize-tObaccO, also orders for /
meerschaum pipes, &c. The eupidity |
of the chewing public was aroused, and |
every man who found a bill-for the |
pTecautIOn was taken to keep one-half
of it at the office-or an order, was
obliged to register his name and resi-
dence, which were In due time pub
hshed in the papers. The LoriIlards
also placarded the advertisement extern
sively over the city and throughout the
country, until the article became a
household word. Owing to the princi-
pie perhaps that habit is second nature,
the man who purchased this brand for
the sake of a probable prize became
to ask for it, and the sales
got to be quite extensive.
TFLEGRAPHIC DISPATCHES,
About six years ago a well-dressed
person called upon the proprietors of
one of the large sewing machine manu-
facturers, and for a very moderate con-
sideratiOn offered to bring before the
notice of a large number of residents
the qualities and superior advantages of
their make. The offer was accepted,
and the enterprising protector hired a
number of boys and attired them in a
plain uniform somewhat resembling that
now worn by the conductors on railroad
lines. These youths had books similar
to those used by telegraph messengers,
and their duty was to deliver at various
what purported to be tele-
graphic dispatches. On the receipt of
these Omiuuus-looking missives of
course, there was a great commotion in
the house. The boy, who seemed to
have been born in hurry, and had not
reached point of leisure, would insist
on having his book Immediately signed.
The anxious recipient, after opening the
formidable looking envelope, wOuld dis
cover only a circular about sewing-ma
chimes, and IN the first outbreak of in
dignatiOn at being badly sold would
crush it up and throw it aside but after
a little calm consideration generally !
picked it up to show it to her husband
and have a laugh over the shrewd ruse
played upon her The circular was read
and re-read, and when the time came to
buy a machine the names of the makers
One of the most original plans of !
effecting a large sale of a novel was
practised by an Ann street firm year
or two ago. They employed a number
of penmen to write and address copies
of something like the following letter to
over twenty thousand people throughout
the Union:
No. Ann STEET, New YORK, ---
Moses Green, Esq.
SIR regret to learn that you have seen
fit to make Objectionable comparisons between
me and the hero of that popular novel by the
eminent author, Romeo Grub Esq, entitled
. Tho Bounding hummer Of the Big Gulch,
and / feel constrained to call upon you for an
explanation Of your objectionable conduct.
Yours &c SAMUEL SHARP.
The recipient of this startling letter,
not having read the popular work,
would experience some curiosity to
know what the hero was like, and seek
ing the first book store maze purchase.
Crop Reports.
The Chicago Times publishes re-
ports of the condition of the growing
crops and the progress of the harvest,