Public ledger. [volume] (Memphis, Tenn.) 1865-1893, 1875-02-20
PettengIIrs Advertising Agency.

EEAANhsAAh ANNCEAAatAA AkCnCNs
From the Baltimore American. Feb. 5th.l
The celebrated house Of S. NJ. Petten-
gil & Co. which has been doing bust.
ness with The American for nearly q
quarter Of 8 century, occupies one Of
the finest business locations in the city
Of New York. 1t is at 81 Park Row,
directly opposite the new postofice build
ing. Il IS easy Of access to business
men from all parts OF the city. 1t is
one OF the Oldest and most complete
establishments in the land. 1t has all
the appointments that can be desired
for 3 swift. accurate and pleasant dis.
charge Of business. The head Of the
house, Mr.. S. NJ. Pettengil, vas trained
to the business OF advertising agency
under the tuition OF the master Of the
trade BE brought 10 his work the
knoEledge be acquired as practical
printer and publisher. he possesses
marked business talent, high moral
character and stands at the head OF his
profession. His agency has been en-
gi=eered by himself from the humblest
beginning TO its present mammoth pro-
portions. No house is better known
through the country, or more honored.
The business OF an Advertising agen-
cy Is s peculiar one. Il demands talent,
keen forecast, and indomitsble energy.
It proposes TO DO for a business man
what be cannot do for himself. Through
the sgency, a business man can adver-
Ire in Eve thousand papers with all the
economy and exactRsss as II be visited
each Office and made a separate bargain
with each paper. A grea, Institution ia
always more economical TO do business
Nth thau d small one. The amount of
business done BY S. N. Pettengili L Co.
enables them TO afford advertising
cheaper than the publisher will do it
direct. He often purchases a great
amount OF space at low rates. The pub
Usher is sure Of filing his columns, and
sure Of bis pay. The customers Of the
agency have a share in the reduced rate.
Tbs agency is an invaluable aid TO
men who wish to make the most CT their
money. In nothing is II easier for men
TO throw away money than in advertise
ing. Unaided, unless a business man
has great experience, be is quite sure 10
waste his funds. To make advertising a
success, a man must secure the best
medium for his goods. He must know
whether to advertise in a country or city
paper-in a daily or weekly-in a lite
rary or political paper-in a journal
secular or religious. This Mr.. Petten-
gilfs long experience fts him to decide.
His establishment affords every facility
a business man can desire to accomplish
his purposes.
S. NJ. Pettengill d Coz agency con-
fessedly leads all others in this business.
In all forms Of business, some institn-
ton must come to the front. Prudent
men who propose to carry a policy for a
term Of years do not select az insolyent
or third-rate institution. They do not
deposit in a shaky bank. In an impor-
tant law suit they do not call in a second
class lawyer. Elegant rooms, papers
from all parts Of the country, and facili-
ties to use them, are at the disposal of
all his customers. Mr.. Pettengill has
many rare qualifications for his ex-
tended business. He gives personal
attention to his customers and is Access
sible to all comers. Prompt and de-
cided, no one leaves his presence without
recognizing the genial influence under
which he has stood. The business Of the
agency is conducted on the strictest
principles Of honor. During all the long
years Of his business life be has hardly
had a dispute with a customer, and no
M has found him other than prompt,
honest, manly in his dealings.
To conduct successfully an advertis.
ing agency, great judgment is needed,
and this Mr.. Pettengill possesses. He
can tell the advertiser how TO reach the
public, how to keep up the stroke, what
styles Of business require lavish adver.
Using, when and where economy should
be used. The excellent business iudg.
ment OF this house underlies its success.
Men who expect TO succeed in trade
must adjust themselves to the popular
style Of doing BUSINESS. One large
house went out Of trade because il re.
fused to conform TO the present style OF
making ito wares known. New estab.
hshments sprung up around il, attracted
attention and took away the custom.
Men look to the press to guide them
in business and in social affairs. They
do not know whether TO applaud a foreign
artist or a strange order until the press
has spoken. The advertising columns
are as much read as the editorial col.
umns. The heaviest advertisers are the
most successful business men. Ia this
day no man can afford 10 let the press
alone, If he wishes to do q large trade.
any more than a farmer can withhold
bis Germ in the spring time, or SOW bis
grain with q sparing hand. II costs a
business man nothing 10 enjoy all the
advantages Of Pettengills Agency. He
is unwiss who ventures on an extended
advertising expenditure without ayailing
himself Of the long experience. cool
judgment and ability which the house Of
S. NJ. Pettengill & Co. offer to all.