, 1875-08-28
THE OLD "TRIBUNE" CLOCK.
How IL made Orange Jndd Riei, An Ex-
perienee Ia Advertising, told by n Very
Successful Advertiser.

perienee ia Advertising, told by n Very
Successful Advertiser.
EDITOR \. Y. TRIBUNE Sir: The ae-
count in Saturdays Tribune of its new clock,
with the appearance of q false story that Just
now met my eye for the hundredth or thous-
andth time, leads me to send you true ac-
count of an incident in my business expert
eDce, of great interest to me, and probably
usefully suggestive to others. The old Tri-
6Sne clock WAS an important factor in the
transaction.
Some twenty years ago, having just sue
ceededed from the editorial chair to the pro-
prietorship of the american Agriesllt,Valis. l
decided to ascertain by trial whether adyer-
tisiDg would not do as well for q good thing
as for patent medicines and other humbugs
Though having small working capital, I
resolved TO do what was then a rather large
thing, viz: TO take forty lines under " Spec
ial Notices" all in one advertisement. Be-
ing Unexpectedly delayed, reached the Iri-
5Ege Office at 3 z NJ. with the advertisement
still 70 write, while an engagement in the
country required me to take the four o'clock
boat from the Fulton-ship. Securing forty
lines space at the head of the first column,
went to the little desk on the southwest side
of the office, over which had stood the old
clock for many years intended TO write
rapidly variety of matter during thirty
minutes, and in the next twenty minutes
pick out the strong points, condense to the
forty lines Keeping my eye on the clock
occasionally, l wrote on " letter-backs - fur
nished at the desk, and pasted them together
until I had four feet or more of copy 10 con-
dense from. l turned TO the clerk and asked
if I could have line or two more than forty.
d" Yes" D." he said, "yOu have the first place;
take all the space you want" CHANGING 10
notice the City Hall clock, it pointed to ten
minutes of four The old clock had stopped
at twenty minutes past three, unnOtieed
by me. 1 attempted to draw the pencil
through some portions of the manuscript,
and in despair threw the whole at the clerk
with an order TO insert it, and ran to the boat,
TO save nine-mile night walk.
The matter troubled me all night, as an
Overhasty thing, and feared TO see the Iyi-
Jl1s and the probable bill Starting before
daylight the next morning, bought the first
copy in the hands of newsboy, and counted
1856 lines. costing SCI 30 at that time, when
ordinary advertisements were s cents and
specials Il , cents line-s terrible dose for
q literary man, new in business. and with a
small capital fastening to the 7ri5tale
office paid the bill, and slowly and sadly
went down TO my second story Office, fully
resolved TO act more deliberately in the
future.
The result: The bold advertisement, con-
spicuOusly inserted, attracted the attention Of
the multitude coming in on the morning
trains. Over Que hundred dropped in and
subscribed on their way to business; others
sent in messengers, and others called on their
way TO a noon lunch. At r. n, had re-
ceived 226 subscribers from that one adver-
tisement, and more came next day by mail.
I repeated the dose in the TriJasae and other
papers This experience taught me that If
wanted to move crowd with a big rock, !
must hurl 1t at them and not throw it ont
in bits of pebble or sand From that day 10
this have never been afraid to advertise
largely and boldly, the only limit being the
time could devote TO preparing good truth
full advertisements and to selecting good
! mediums latter a work of no little diff
Guilty. My success in business has been
abundantly satisfactory to myself and, ]
trust to my patrons also. Ny rule has been
Find customers by free advertising, and then
keep them by supplying good articles and
| by fair dealing; and whatever Of success
have had has been largely due to the old
| Tribune clock, which stopped SO quietly and
| at the propei time for me.
ORANGE JUDD.
| NEw YoRK, August 3, 1875.
In a private note accompanying the above
| Mr.. Judd mentions that he has since spen
nearly or quite half q million dollars IN ad
yertising, and estimates the amount spent II
ths Tribune alone at much above fifty thous
and. He has the results to show for 1t
Ed