The Worthington advance. [volume] (Worthington, Minn.) 1874-1908, 1875-02-05

ester, into aimovestrve At the reed pole and he
shall have them good and chepe. a.: =:
Supplico stetced1la'. d: =.
The article here advertised was a col.
lection of religious rules Of the clergy in
the diocese Of Salisbury, setting forth l
the church Offices for all the variations in
Easter. The shopkeepers Of London
kept apprentices at their doors to attract
the attention of the passer.by with con.
tinually calling out, "What dye lack,
masters 7" This formula of centuries
ago has been scarcely improved upon in
Chatham street to this day. No sooner
were the weekly newsletter Of the seven
teenth century started than they began
to be vehicles for advertising. About
1852 tea was advertised as that excel
lent China drink, then novelty in Eng
land. and it was sold in the leaf from f6
to fl0 single pound. Among tAe car
lest advertisements were those of runa-
way servants, apprentices, and black
boys. England, says Mr.. Sampson,
swarmed with West India negro boys,
who were used as family pages. The
first advertisement of runaway negro
found is dated Aug. IL, 1859:
4 NEGRO BOY, about nine years of age, in
IA gray SCARCE suit, his hair cut close to
his head, was lost on Tuesday last, Aug. 9Th,
at night, in St. Nicholas lane, London. II
any one can give notice Of him to Mr.. Tho.
shall be well rewarded for their pains.
Black boys continued in fashion for
more than century after, and were Of
ten offered for sale by advertisement,
precisely as slaves used to be in the South
ern States Of America. Even as late as
1850 sales Of human flesh went on in Eng.
land. The Gazetteer, April Is, Of that
year, classes together, ':for sale at the
Bull and Gate. Holborn, chestnut geld.
ing, trim, whisky, and well.made,
good'tempcred black boy" while Liv-
erpool paper announces as to be sold by
auction, TAT George Dunbar's Offices, on
Thursday next, 2lst inst, at o'clock, a
black boy, about fourteen years old, and
large mountain tiger cat.' All this
traffic, however, in s'God's image carved
in ebony was stopped oy Lord Mans.
fields decision in the Somerset case in
l772, which declared that the custom of
more than century could not introduce
slavery in England, and that the moment
a slave brought from abroad touched
British soil he was free.
The London Mercury in 1851, has an
advertisement Of "a most ingenious mon
key who can both write, read and speak
as good sense as his MASTER" A highly
accomplished master he must have had.
In 1892 the advertiser often spoke through
the editor, of which method Of advertis.
ing the following are short samples:
A VERY eminent brewer, and one know to
IA be very honest gentleman, wants an
apprentice. l can give an account of him.
II WANT negro man that is q good house
l. carpenter and good shoemaker.
I WANT pretty boy to wait on 4 gentleman
Il who will take care Of him aud put him ont
al apprentice.
r KNOW of several curious women that
Il would wait on ladies to he housekeepers.
NOW want good usher's place in gram
IN mar school,
7 WANT young man that can write and
L read, NOW and roll garden, use gun at q
deer, and understand country sports and wait
at table and such like.
ANY young man that plays we'll on the
clerkship can help him to eco year.
WANT complete young man, that will
Il wear livery, to wait on very valuable
gentleman, but he must know how to play on
violin or flute.
IF can meet with sober man, that has a
Il counter tenor voice, can help him to a
place worth ESQ the year, or more.
What is the meaning Of "a complete
young man that will wear livery" must
be left to conjecture. Such Admirable
Crichtons cannot be got nowadays by
any valuable gentleman This edito.
rial method of advertising, through
which the newspaper publisher became
also the general agent Of the public, did
not continue long.
Coming down to the time of Charles
II, the witty and merry monarch, we
find his majesty's dogs had knack Of
being lost or stolen, as appears from the
following curious advertisement in the
Merc~rius, July. 1860:
WE must call upon you again for black
w dog, between greyhound and SPAIN
lard, NO white about him, only streak on his
Breast, and tail little boGbed It is His
Msjesties own Dog, and doubtless was stolen,
tor the Dog was not born or bred in England,
and would not forsake his master. Whosoev-
er hndes him may acquaint any ut Whitehall.
for the dog was better known at court. than
those who stole him. Will they never leave
robbing His Majesty? Must he not keep a
dog! This dogs place (though better thar
offers to leg.
Mr.. Sampson hints thet the above lit.
crazy production may have been written
by Charles himself, though he gives no
evidence in support Of this conjecture.
The ''personals' of modern newspaper
advertising began to DO used nearly two
centuries ago. Witness the following
from the Tdttler, March Fl, 100, edited
by Sir Richard Steele:
! 4 GENTLEMEN who, the Goth inst. had the
tAhonor to conduct a lady out of q boat 1t
Whitehall stairs, desires to know when he
may wait on her to disclose matter of concern
| A letter directed to Mr.. Samuel Reeves. to he
| left with Mr.. May, at the Golden Head. thu ND
per end of the new South Hampton street, Gov
ent Garden.
The following also appeared in the Tat
tie, emanating from the editorial sanctum,
and suggestive Of that humor which has
been seldom surpassed in English period
ical literature: -.
| A n! ladies who have any particular stories
| "A OF their aeq uaintanoe which they are will
ing privately to make pnblic. may send 'em BY
the penny post to Isaac Bickerstaf, ESQ.,. in
closed to Mr.. John Morphue, near Stationers'
Isaac Bickerstaff was the we'll known
pseudonym of Sir Richard Steel himself.
Here is IN advertisement of foot.race. in.
serted by an enterprising young woman in
the London Daily Coura,st, in Dec. l7l2
| Vl1lS is to give notice that there il vonno
Il woman, born within thirty miles OF Ion.