, 1875-03-28

SATISFACTORY inquiry and experiment, had the al
vantage OF steady, uuinteznltted growth. !
CITY or country customer once entered On the
books OF the house, and onre subjected to thor
ough astonlshment at the class of barpains and
the character Of the stocks alnavs available ut
appointed days. was in no danger Of ever becom-
ing baoksilder from the new faith that was
in him. Helatlons once formed wese reyer
cancelled, and. in the present aggregate
list OF 1,5o0 merchants who rely upon the sales
Ut tho establishment for current supplies caBo
Of serious dissatisfaction and abandonment Of
the advantages and economies of the plan is
never heard OF. A taw years OF diligent and
persistent effort to conc1lsate the popular mind
to the new process and new principle resulted
in an unexpected degree Of popularity, the sales,
including additional branches Of merchaodiae,
having reached upwards Of = million dollars per
ton, in which ths firm we're buried
cut at az, "a, aud &c Randolph
street, tho destruction being heavy and com
plete, including everything resembling relic or
shade" Of stock, capital. or insurance. The
vitality OF the business. however, WAS illustrated
in the year Immediately succeeding the fire,
when, in one OF the pine shantiee erected On the
park, tho jobbing sales OF merchandise under
the han:ner reached the fgures Of the year pre-
ceding tie fire, s1,o0o,o0o.
At THE PRESENT TINE
the sales OF the firm aggregate about g. 600, 900,
with steady patronage and attendance from
every section and latitude throughout the North
vest, the items Of the past season, which NAV be
Of interest, being as follows:
Boots md shoes. $500 coo
Dry goods. .............,....,.,.SI SIOO00
tufnLufe.. 3o0. 0G0
CaEpeta. 12,,00
Carriages and harness. s..-..-.............. $4,000
OfocRe1y ano glassware 30.0uQ
The trade sales are held regularly. as ia always
to be Seen By announcements in the advertising
columns OF TIE TRIBUNE, on Tuesday, Wednes-
day, and Thursday OF each week Saturday be-
ing populsr retail day for consumers, tho oc-
casion always drawing together an animated and
interested assemblage. composed almost axclu-
alvelT Of city aud country merchant5.
THE TRADE SALE lUILDI~a
now occupied By Msssrs. Gaorge P. Cora l. Co.
is spacious edi6ce Of six stories, 55118O feet
aggregat1ng 50, 400 superficial feet for storage.
and tho1naghly sfaid. snd @ e'aaborately a equipped
house fixtures and convenloncea for
tho manipulation Of stocks. Tho order and
arrangement Of storage, ETC., which give evi-
dence Of rigid system, are about Us follows:
Basement, crockery, presenting the aspect Of a
embracing consignmenta from ali the East
ern pottaries; second floor, boots md shoes,
carpets clothing, and notions; third floor,
duplicates equal in extent and bulk to frst-clasa
jobbers' stock fourth floor, dry goods and car
chased unfinished Ind in white, and finished by
the firm. The first floor is set apart for the ex-
position Of buggies and carriages, and for the
general business Offices, q force Of thirty-thfee
clerks being required to supervise the several
departments.
AuCr1oHEEHs.
Notwithstanding tho fact that the firm have
branch offices IN all Of the great cities OF the
East, in each Of which ere retained two agents
in steady employment to negotiate consignments
OF the best products OF those markets, which
Fro fo ha uHfn farc
anteeing ample supplies for the Chicago trade, it
is said that the leading manufacturers Of those
districts whose goods have from immemorial
periods constituted the bulk of theregular whole
sale trade Of the city have learned to recognize
Al interest and advantage in these trade sales,
which they also take measures to render avail
able by soliciting and negotiating tho sale OF
their respective merchandise, the magnificent
cash patronage Of our Chicago establishment
constituting natural and reasonable subject Of
competition. For, aside from the consideration
that the firm make cash advances on consign-
ments in unlimited amounts, the cash plan
Of the auction system enables the manu-
facturer to afford the sale ct his products at
q reduction proportioned to interest Oh all time
sales- The advantage Of this reduction to the
merchant md consumer ia
POSITIVE AND ARsoLUTE.
In regard to the class and character Of mer-
chandise entering mainly into the sales Of
George P. Gore Il Co., the fact that their goods
have won the confidence OF tue entire mercan-
tile community, when icdorsed with tho abso-
lu,e guarantee OF the tirm,-which is tho only
form Of guarantee ever given by Them
md that the Oldest and most reputable
retail MERCHANTS OF the leading cities, towns,
aud villages OF the Northwest have for years
past learned to place Their main dependence for
supplies upon these public sales, il sufficient
evidence that the prevailing character Of the
goods is in keeping With shat Of the best stocks
81 jobbers and Wholesale deslarB.