The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1875-05-04

Business notices. Al
Special noJce5 ACKNOWLEDGEMENTS. Al
Furniture. ........................, AZ
Religious notices. OBSERVATION-DISCLOSURES. 81
MuslCl. -
Machinery. Observation-Disclosures. Il
iustl ~
Iiahos w
PERSONALS OBSERVATION-DISCLOSURES. u
oteanets o4
llcn II
Lost ana re,w;ardss........................ Is
Sundry otner heads. ACKNOWLEDGEMENTS. 19l
Tota......... ACKNOWLEDGEMENTS. 34O0
If this were Christmas advertising, or
postal routes, or corporation notices, or patent
rat-traps, it could be explained. But 1t is the
advertising Of the people. The people crowd
into our columns with thoir business and de-
fires, and the story they tell, or rather their
thousands of stories, are as interesting as ro-
nances, and many of them, perhaps, romantic
enough if the truth would only appear in the
cold lines Of the advertisement.
As to the advertisements, there is q new
canon in journalism, advocated largely by
newspapers with space enough for the dis
cussion Of the widest themes, to the effect that
there should not be advertisements 1t is
hard for journal with fourteen pages of adj
yertisements to comprehend this proposition,
just as we presume it would be impossible for
Mr. Delmonico, when he makes up his
carte du jour, to understand how the Roman
Princess died the other day because she had
come to the conclusion that food was IN
healthy and would not eat it. In the interest
Of good feeling and harmony-for with our
limited circulation we are naturally open 10
such consideratons-we should be happy to
send page Of advertisements to each of our
contemporaries that print them ItwoUld bea
great accommodation to US. We should much
rather print a twenty-page paper with ten
pages of advertisements than with fourteen, as
was the case on Sunday. Tins would give us
four pages more Of room, and if our readers
knew the agony Of our book critics. our
musical and dramatic writers, our statesmen,
of Jesuits and Irishmen, who write
about the Pope and Fenianism, because
they cannot "have anything in tho paper"
they would understand this feeling The long
columns Of eloquence and feeling and truth
that are locked up in dusty galloys would
are only known to our proof-readers, who are
consequently the best informed men in the
community. We have sometimes thought
we would proclaim HERALD Jubilee and
print special edition containing the Standing
matter But here we are met by the difficulty
which prevents our sending around page Of
advertisements to each Of our contemporaries.
The people advertise in the HERALD and pay
their money for admission, and when they
buy the paper they seek the news, and not
literature and history.
The Philadelphia Press, in regarding the
HERALD as the greatest newspaper in the
world, makes some ingenious speculations
on the future Of journalism. II wonders
what we are coming to, with our quin-
tuple and sextuple sheets, and fears that the
morning newspaper will become daily
burden and not daily blessing Well, it is q
problem but why should it be more SO than
the Bible or tho dictionary? Every man reads
his Bible daily, and his dictionary, perhaps, q
dozen times day. But he does not read them
through. lie looks into them for comfort and
information, ediication and pace. The true
newspaper viii have something for every one,
and, instead Of reading it all, the reader
will find what he wants and rest with
that The citizen who wants house,
the servant who seeks employment,
the friend who las lost o friend,
viii turn to the advertisements. The mer-
chant who has argosies on the seas, and the
wife whose darling sea boy clings to the bend
ING yards viii look II once t. tie shipping
news, aud read In one line their joy or their
despair Tho politicians will see the
manouvres Of thair class and read defeat or
triumph in The long lines Of election returns
The statesman finds information and sugges-
tons-by the cable fash he secs whether
there viii be pence o. war--and tho cunning
manager Who handles gold and stocks on Wall
street win seo the gimmer Of gain or loss
i'll dispatches chat have only an idle mean
ing u tho outer world. So that tho journal
* The present ana The future will have voice
and 4 welcome for every one--the day history
told from day 60 day. In its columns even
our contemporaries will learn many things
not without interest and advantage. They
will zee how 60 gather the news and how to
print ii how the expenditure Of great sums
will bring sure reward. They will sec
how it Is possible to discuss current events
from day to day with manlncss, courtesy
and frank independence, and, above all, they
will learn that New York CITY is always ready