The Fairfield herald. [volume] (Winnsboro, S.C.) 1849-1876, 1875-08-18
A Slow Clock.
HOW IT MADE ORANGE JUDD RICH.

HOW IT MADE ORANGE JUDD RICH
Orange Judd, the veteran edito,
of the American Agrioulturist, writes
tho following letter to the Now York
Tribune:
TO the Editor Of Ne Tribune:
lR-The account in Saturday,,
Tribune of its new clock, with The
appearance of lae story that JUS
now met my eye for tho hundredth OF
thousandth time, leads me to send
you u true acc unit Of an incident ir
my business experience, of groat in
terest to me and probably usefully
suggestive to others. The old Tri
bune clock was al important factor iu
tho transaction.
Some twenty years ago, having just
succeeded from tho editorial chair to
the proprietorship Of the American
Agriculturist, decided to ascertain
by trial whether advertising would
not do as we'll TOR good thug as fvr
patent medicines aud other humbugs.
Though having small working CAPT
tal, resolved to do what was then u
rather largo thing, viz : to take forty
lines under especial Notices." all III
one advertisement. Being uuex'
pectedly delayed, I reached &C
Tribune office at 3p. H., with the nd.
vcrtiscment still to write, while III
engagement in the country required
me to take the four o'clock boat from
Fulton-slip. Securing forty lines
space at the head Of the first column,
/ went to u little desk on the southwest
side of tho office, over which had
stood the old clock for many years.
L lntopdud to write rapidly Il variety
of matter during thirty minutes, and
III tho next twcnty minutes pick out
the strong points and condense to the
forty lines. Keeping my eye Oh the
clock occasionally, | wrote on "letter'
backs" furnished at the desk, aud
pasted them together until l had
iourdect or more Of copy to oondsuse
from. l turned to the clerk and
asked il l could have line or two
more than forty. ''Yes," he said,
you havs the ti'st place ia! Z all tho
spsSs sSsso tYEs YSu rty With. II oloo%E %AfrH ponted
TO ten minutes of four. The old
clock had stopped ut twenty minutes
past three, unnoticed by NE. at
tcmptcd to dlaw the pencil through
some portlous Of the manuscript, and
i'll despair threw the whole ut the
clerk with an order to insert IL, ami
ran for the boat, to save o nine milo
night wax.
The matter troubled me all night,
as an ovor- basty thing, aud l. feared
to bee tho Tribune aud the probable
bill. S,arting before daylight the
next morning, bought the first copy
III the hands Of a ne~sboy, ant count
Cd 1876 lines, costing $24 so at that
time, when ordinary advertise ments
were eight cents and specials twelve
aud half cents line-a terrible
dose fot literary man, now in the
business aud with small capital.
HasteLing to the Tribune offioe 1
paid the bill, and slowly and sadly
went down to my second story office,
ull y resolved to act more d eli berate.
y in che fu.ure.
Tue result The bold advertise.
ment, coDspicuously inserted, at.
tractcd the attention of the multitude
coming in on the morning trains.
Over 100 dropped in and su bsoribed
oa their way to business others sent
IN messengers, aud others called on
their way TO a noon lunch. at 8 p.
NJ. | had received 226 subscribers
from that one advertisement, and
more came next day by mail. I re.
poated the dose in the Tribune and
other papers. This experience taught
me that if | wanted to move q crowd
with big rock I would hurl it at
them, and not throw it out in bits OF
pcbble or sand. From that day to
this | have never been afraid to ad.
ve, tiao largely and boldly--tho only
| limit being the timo I could devote
TO preparing good, truthful adver.
,iscmonts, and to selecting good me-
diums---the latter work of no little
difficulty. My success in busines.
has been nbundantly satisfaoto y tt
mysolf, and, trust, to my patrons
also. My rule has been Find Gus.
toners by free advertising, and then
keep them by supplying good arti
clcs aud uy fair dealing ; and what
| ever Of success have had has beer
largely due to the old Tri bune clock
which stopped so quietly ut tic prop
or time for me.
ORANGE JUDD.
New York, Aug. B. 1875.