New Orleans Republican. [volume] (New Orleans, La) 1867-1878, 1875-08-10
NEW ORLEANS REPUBLICAN, TUESDAY. AUGUST TO- 1875

Tor the patronage of the advertising pub
lie by the comparative sales of the two
papers upon the first of September" It
adds: ''We ask no patronage except as
based upon this statement"
Now it would be no more reasonable TO
decide the comparative circulation of the
two papers by such special test than if
either Of them should get special fire,
murder or instruction. People might
buy paper for such news which they
would not otherwise consent to circulate.
We suspect the Times is about to resort
to the St. Louis dodge, which seems to
have consisted in obtaining ADVERTISE
ments upon the representation of superior
circulation. Indeed we have seen that
an advertiser has defended bill Oh the
ground that he would never have given
the order unless upon fancy circulation.
We by no means expect to be called on
to act as arbiter between the two disput-
ing journals. and therefore may express
the opinion that the advertising patron
age which the Times claims is not based
upon the large circulation attributed to
that paper. The dead-wall placards are
worth little more than similar records Of
a departed circus. The entire absence of
those flesh marks by which the printer is
enabled to see the value OF an advertise.
ment, and the very free blade with which
a newspaper can cut established rates,
renders it wholly impossible TO say
whether the advertisers believe the Times
heading Ok avail themselves Of its ambi-
tioh.
The same trouble has arisen in New
York between another independent journal,
the New York Tribune, ard the New York
Times. We will quote little from the
vigorous exposure of the Tribune fraud,
and may throw little light on the con-
troversy now raging here. The New
York Times thus begins:
The quality vulgafiy known as "cheek"
may not pay. but it sometimes meets with
apparent success. The New York Tribune
~ooo AOo P0y AUO 0VOCAuOlOSTb
On false pretenses of all kinds tho T,.i-
bune is at present eking out precarious
existepc'. Every man of experience knows
that it can not last. One day there will DO
an end of the imposture.
For weeks past the Tribune has been
statement to the effect that its |
circulation is greater than that of the Times.
The Tribune further states that it's circu-
lation 10 over $4,000 day. 1t is false.
The New York Times then proceeds TO |
submit test, which we commend to our
The only effectual way OF dealing with |
the man who publishes this statement, we'll
knowing it to DO untrue, is to meet him in |
q manner which no one can misunderstood, !
We deem it only just and right to state
that the circulation Of the New York
Times 10 to-day, and has been for several
years past, much larger than that Of the
New York 1Tibnne-very often from 10000
to $4,000 day larger. And this We offer
to prove from the books of the two estab.
lishments, or failing so to do, We undertake
to pay over $4,000 to any charity in this
city.
But the Tribune is warned that its
Forme. device will not be allowed. This
was 20 furnish abstracts" of circulation:
This must not be repeated in the investi'
cation which we now demand. The books
themselves must be given up to tho investi-
eating committee.
Now suppose we have this blowing
bout circulation tested in the same way?
suppose we obtain, also. ali incidental
md inside view Of the mode in which
hese mysterious lads" are rated The pnh. |
ic are evidently incredulous Of the Times
circulation and the dead-wall and stand
ng matter dodge can no longer delude
howell nor others. Let us, then, have a
comparison of the number of papers sent
o subscribers and sold None of this
Travellers Guide" business. where
newspaper is strewed on the car seats, but
n actual count and no abstracts" Let
he people see and say.
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