The Emporia news. [volume] (Emporia, Kan.) 1859-1881, 1875-09-17
The OLA ..Tr,bunr" .Iorl,

Orange Judd, the celebrated ayIi-
cultural editor, writes a letter to the
Tribune, telling how the old Trib.
une clock made him a rich man. We
quote and commend its pernsai to
all business men: Some twenty
years ago, having just succeeded
from the editorial chair to the pro-
prietorship of the American Agri-
culturalist, l decided to ascertain
by trial whether advertising would
not do as we'll for q good things a
for patent medicines.an other hum
bugs. Though having small work
ing capital, resolved to do what
was then q rather large thing, viz,
to take forty lines under Especial
Notices." all in one advertisement.
Being unexpectedly delayed, l
reached the Tribune Office at 2 D.
m, with the advertisement still to
write, while an engagement in the
country required me to take the
O'Clock boat from Fultonslip. Sc
curing forty lines space at the head
of the first column, / went to the
little desk on the southwest side of
the office, over which had stood the
old clock for many years. intend
ed to write rapidly variety of mat.
ter during thirty minutes, and in
the twenty minutes pick out the
strong points, and condense to the
forty lines. Keeping my eyes on
the clock occasionally, 1 wrote on
"IetLer-backs" furnished at the desk,
and pasted them together until l
had four feet or more of copy to
condense from. l turned to the
clerk and asked ii 1 could have a
line or two more than forty. "Y es,"
he said, "you haYe the first place !:
take all the place you want" Chan
cling to notice the City Hall clock,
1t pointed to ten minutes to four.
The old clock had stopped at TWEEN
ty minutes past three, unnoticed by
me. attempted TO draw the PEN
ell through sone rortions of the
manuscript, and in despair threw
the whole AT the cleik Wi.h ala or.
der to- insert il, and ran fer the
boat, co save nine mile might " ak
The mHtter troubled me all night,
rs All over. hasty hing, and | feared
to see the Tribune and the pr ohable
bill. SIal ting before daylight the
next morning, | bought the first
copy in tie hands OF the newsboy,
and counted 1856 lines, COSTING S24.-
so at that time, when ordinary adj
vertisements were eight cents aud
special twelve and one-half cents a
line-a terrible dose for q literary
man, new in business, and with a
small capital Fastening to the Trib-
une officel paid the bill. and slow
ly and sadly went down to my Sec
ond-story office, fully resolved to
act more deliberately in the future.
The result: The bold advertise
ment, conspicuously Inserted, at
traoted the attention of the multi
tude coming in OH the morning
trains. Over 100 dropped in and
subscribed on their way to business :;
others sent in messengers, and 9TH
ers called on their way to a noon
lunch. At 3 p. m. had received
226 subscribers from that one adj
vertisement, and more came next
day by mail. repeated the dose in
the Tribune and other papers. This
experience taught me that If l want.
ed to move q crowd with 8 big rock
l would hurl it at them, and not
throw it out in bits of pebble aud
sand. From that day to this have
never been afraid to advertise large
ly and boldly-the only limit being
the time l could devote to prepar-
ing good, truthful advertisements
and TO selecting good mediums
the latter a work of no little diff
Guilty. Ny success in business has
been abundantlY satisfactory to my
self and. l trust, to my patrons also.
Ny rule has been: Find customers
by free advertising, and then keep
them by supplying good articles
and fair dealing; and whatever OF
success l have hSd, has been largely
due to the old Tribune clock, which
stopped so quietly and at the prop
er time for me.