The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1875-09-25
Profits OF Retailing Liuuor.

The y. /. S1E says there i probably no
line Of business in New York, or, perhap.,
in any other large city Of the United
STATE, where the prohibition Law i not in
force, in which 50 much competition i
encountered IS the retail liquor trade. In
New York the business consists, chiefly,
Of two branches. One Is Represented by
basrooms, including the gorgeous Broad
way palace 4. we'll = the les pTeteruou.
corner liquor" store, where Bourbon and
rye Whisksys. rum, gin, brandy and vine
are -gli, 4. we'll 4, a considerable guam
,iiy Of ale. and 4 liIilg lager, fiat and IN
paia,able. the .ee1Gi by the -lpidly null.
tiplvinc lager beer saloons, where spirit
u5g, LIQUORS are not in much demand, and
cool. tyamiug lager constitutes the staple
drink. Oi the former class there are IN
numbered dealers in the front ranks Of
tie trade. In the latter the Tr,JgE< rum
shop uqUEesIionably takes the lead. Mr..
Bal, OF the ;irm Of Roster 4 Bal, figures
his profits II l0J per cent, aud this may
X taken a. fair sample Of the returns
expected by all liquor dealers in New
York, though thcge J. another class who
make much more.
The proprie,Ors Of the TriJuEs saloon
willingly gave the following information
They -rll no American lager except Geo.
Enret'., ioF which they pay SO barrel.
Each barrel contain. 800 glasses, which,
at tive cents a gla.s, amounts to S2D-the
expected profit Of lg0 per cent. The i'm.
ported lager or Bayarian beer, which Is
The only Kind Roster * Bal sell, consist
ing Of Culmbacher, Erlanger and Kilzin-
ger, i purchased By the barrel at the
rate Of eighty cents gallon, and retails
at ten cents hali.pint glass, or 81 80
gallon. All .piriiuous liquors Tetailed
by the glas. afford about the same profits.
Besides their Ii-iJtH, saloon the firm
have At l,O Chatham square probably
the most extensive beer-bottling estab
Iishmeni in the United States. Here
they put up from 500 to 1000 dozen OF
EhreI'. lager every day. The bottles are
sold at ten cents each, and contain
twO glasses, 20 that no extra profit i
made Tor the trouble and expense Of
boliling, proving the business OF Mr..
Bial's remark that the profitable way
to eel any kind Of liquor is to retail it by
the glass acrOs. the bar. Imported Baya.
rian beer i. sold at g. dozen, giying.a
prof, Of not quite 100 Per cent Beer
that i. ,old quickly Away. give. larger
prot, gla,., .ays Mr.. Bal, because there
/. more foam and consequently less beer,
while il sale. are .lOw the beverage he.
comes Hat and ncces.itaie. filling the gla.-
10 the brim. The firm alSays expects 10
take in from 500 10 800 a day. The
average il about 800, giving a daily pro-
tit Of 500, or assming that they clO-e on
sundays SG2,GOO year, out Of which
they have to pay the tall tower 5000
rent, leaving a remainder Of $4,000.
An immense quantity Of beer bottled By
the T1.bgH> rum shop prOprieIOrs Is sent
10 the Southern States, both in winter and
summer. On the labels Of the bottles OF
the Bayarian beer the tall tower gets
gratuitous advertisement, and tens Of
thousands Of beer drinkers in the South
daily see a very excellent representation
Of the cdiice erected in hO0Or Of Horace
Greeley, with the words "Culmbacher,'
"Erlanger,' or "kIilinger,' over il, and
doubtless they look upon it, not wholly
enormously, a. a rum mill Of colossal
proportions.