Evening star. [volume] (Washington, D.C.) 1854-1972, 1875-04-12

Il
10 business men who understand its prus.er
! ana legitimate use. the circular is q verv
| valuabie expstient But the circula ar AZ = =
advertising medium is expensive, trouble
| some. injurious and often productive Of au
| sender. ~.
In newspaper advertising there is a frank.
ness an ol%nness. husiness-like air and n
certain touch az onesty. which The son,s
tlsGes suspicious looking mystery OF The n :
yer,lslng circular never attains TO- Thea
TOO, G ,reS.ars are bother and an aggrava
Tor. ne nrsi sight we get Of them irritstes
ard the last Is but too apt TO disgust
lhere II pleasure IN reading newspaper al
xertisemeiss because we are allowed SOM,
loerty OF Oh DICE We may read them or not
as we please. They are offered politely ana
20 examine the IN tsoptional; 80. on the whole.
human Kind rather IKE them N'
But with the circular IL is al ffereut In In.
nrst place we are compelled 10 wonder how
that fellow obtained our name" Taeo w.
are surpilsed and ioroyoket 60 thank that
Cumstances 10 be agent FOR his wash or M.
bilious pills or his patent fly catcher. The.
pictures" and get mad with a man vino
takes us for such al awadlly sick person
Then To see him add insult o. injury an mas
sagcs like these; We will give you 70 per
cent. for every boarding scholar you will
send US" or. I'VE will give you half Of all
you get in cash purchases for our commoa
wine amy person by a little moderate
AZ healthful activity an his own town es
pecially N nc be n min. ster OF the CoSpel can
add thousand dollars 10 his income" 10 Is
little too much.
Such cirC ular must make a minister feel
happy. But circulars are not toni nef 10 "A
class Every one Is flooded with them aud
the oilN wonder is that there should De fools
enough left at this late day 20 make clrcular
advertising pay ior the envelopes used i'm
sending them.
Newspaper advertising is the life of bus,
ness. but this circular Is often as foolish oo
the part Of the SenderaS IL T. aggraVaiing and
insulting I'm the eyes Of the receiver.
The foregoing remarks refer OF course 10 tina
common. miscellaneous advertising circu-
lar 1helcgitimate business circular f.
quite different. aS 10 il an extremely useful
article. The business circular il simply
business letter put ln type. and printed in
stead of being written out by hand. It's great
use and economy I'm business Is u convey 20
such men as have business relations with the
sender OF the circular, such Information a.
may be OF value. or such directions as may
he necessary To them i'm the conduct OF mu-
tually understood business details. In these
and some other ways. such as notifications
OF All kinds, changes in prices, firm changes,
removals, etc, etc. the circular, with or with
out the cooperative aid OF the advertisement
rs OF great value.
But the effect Of the miscellaneous adyer-
Using circulars now SO freely footing the
country - serious evil 60 contend with.
comparatively few really immoral advcr-
tlsenents creep into the newspapers. But tn
harm effected through the privacy OF the cir
cular Is SO great as TO demand the careful at
tention of good people. Hundreds Of cases
The worst description are shown TO have re-
suited from these circulars sent privately 10
young persons OF both sexes In almost every
instance, these circulars were of such ns-
lure that their contents, II put In the form of
a newspaper advertisement. would not have
been received by the publishers of any jour
nal W ith the least prstenSion u Respectable
lty; the evil thereof lies entirely with THIS
abominahle circular system of advertising
ana IN this connection one can hardly refuse
tribute Of gratitude 10 the frank and one,
columns OF the newspa pers, which, while they
are ready 20 disseminate knowledge OF all
The ornamental, useful, desirable or neces-
sary objects OF the advertiser, are closed 10
The perniciOus announcements OF men who
care considerably less for the souls or bodies
OF their fellow man, than for the financial
condition OF their Own unworthy pockets.
As for their personal souls, they have so lit
Tie OF the article that no injury can possibly
accrue 10 them-they were sold as the devil.
commodity about the first time these gentle
men constructed their first strictly conf
DENTAL circular.'-RO,ceUS Reporter.