The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1875-06-17
ADYERTISING DODGES.
lngenioue Devices for Calling Atten-
tiOn to things Good and EVIL.

OF when number oil examples were glyer
10 yesterdays World, the Iuses which nd
vertisers now and then resort to, are worth
recording and form an interesting study
One daring genius, for instance, not long
ago called on large advertising concern in
this city and proposed to post the adver.
tisements of a patent plaster for the cnesi
on the tombstones in Greenwood Cemetery.
Of course howl of Indignation would
have been raised from Main to Texas, and
the plaster would thereby have received an
advertisement that hundreds of thousands
of dollars could not have purchased. The
agent, however, declined the tempting offer,
much to the youths astonishment, who
dreamt he had made the happy discovery
which was to float him on the full tide of
fortune.
ANDERsoN's CHEWING TOBACCO.
The first successful experiment in the
way of outre advertising was made about
fifteen years ago by Anderson, the tobac-
oonist, who adopted the following method:
Desiring to have his goods introduced e1-
tensively among the retail dealers, he en-
ployed number Of men to "work" as the
politicians say, the yarions wards of the
city. One of these canvassers would enter
d cigar store and ask the proprietor for a
paper Of Anderson fine cut" The to-
bacconst in all probability had never heard
of the article, but recommended some other
maker, which the canvasser contemptuous-
ly declined. In about an hour another
custom& wotfld come IN and make similar
demand, and before the week was over the
proprietor would find so many inquiries for
this special brand that he was compelled to
make purchase, and as the article was
only sold IN large packages It became neces
sary for him, in order To effect a sale, to
recomend it to his customers, and so the
article became quite popular. The can
vassers were oitentlmes compelled to buy,
but as the goods were returned to the man.
ufacturer and resold, very little was lost in
the transaction. Ten men, therefore, at a
salary Of SS week, for these were the
days of low wages, could in three months
have induced every cigar store proprietor
to make purchase, and thus at an expense
Of hardly $1,000 the goods were ehectually
introduced to the trade.
THE PRIZE-PACKAGE.
This idea, though very old, was success
fully tried by the Lorillards about four or
five years 20, and emulated, as some wag
remarked, by the parslmOliOus farmers In
the Dutch districts of Pennsylvania, who
put Ienues in bundles of straw to er cour-
age purchasers. The Lorilards advertised
extensively in the newspapers that bills
from 500 TO 81 denomination were placed
in their papers of prize tobacco, also orders
for meerschaCm pipes, etc. The cupidity
of the chewing public was aroused, and
every man who found bll--for the pre-
O....io. tnkan to keep half of it at
the off ce--or an order, was obliged to reg
ister bis name and residence, which were
in due time published in the papers. The
Lorillards also placarded the advertisement
extensively over the city and Throughout t
the country, until the article became a
household word. Owing to the principle
perhap. that habit is second nature, the
man who purchased this brand for the sake
OF probable prize became accustomed to
ask for it, and the sales got to be quite ex
tensiye.
TELEGRAPHIC DISPATCHES.
About six years ago well dressed per-
son called upon the proprie tors of one of
the lar-e sewing machiaemanufacturers and
for a very moderate consideration offered
to bring before the notice of a large number
of residents the qualities and superior ad-
vantages of their make. The offer was ac-
cepted and the enterprising protector hired
a number of boys aud attred them in
plain uniform somewhat resembling that
now worn by the conductors on railroad
lines. These youths had books similar to
those used by telegraph messengers, and
their duty was to deliyer at various resden-
ces what purrorted to be telegrap phic
dispatches. On the receipt of these omln-
ous-looking missves of course there was a
great commotion in the house. The boy,
who seemed to have been born in hurry,
and had not reached point of leisure, would
insist on having his book Immediately
signed. The anxious recipient, after OPEN
ing the formidable-looking envelope, would
discover only circular about sewing-ma-
chimes, and in the first outbreak Of indIgna-
notion at being badly sold would crush it
up and throw 1t aside; but after little
calm consideration generally picked it up
to show it to her husband and have laugh
over the shrewd rose played upon her. The
circular was read and reread, and when the
| time came to buy machine the names of
| the m .kers seemed like those of old friends.
! One of the most original plans of effect
| ing a large sale of novel was practiced by
an Ann street firm a year or two ago.
! They employed number of penmen to
write and address copies of something like
the following letter TO over 10000 people
throughout the Union:
No.-ANN STREET, NEW YoRK-Noses
| Green Es9-SIR: regret to learn that you
have seen tt to make obiectional compari
sons between me and tie hero of that popu
lar novel by the eminent author, Rrmeo
Grub, Esq, entitled The Bounding Bum
mer of the Big Gulch, and feel constrain-
ed to call upon you Tor an explanation oil
your objectionable conduct.
Yours, etc., SAMUEL SHARP.
The recipient of this startling letter
not having read the popular work, would
experience some curiosity to know wha
the hero was like, and seeking the frs
bookstore make purchase.
DAY e. MARTINS BLACKING.
1t is related that Day L. Martin, of Lon
don, caused their wares to be extensively
introduced by having an elngapt eqeipage
with footmen, etc., drive up to a store with
great elatter and cracking of whips. 0n'
of the footmen would descend, ard in a louC
voi,e ask for pot of DAY d Martin
patent Dlacking". The storekeeper, unac
customed to have such an aristocratie elias
Of customers, approaches respectfully ant
is very sorry that he tas not those particu
lar manufacturer ware on hand, but ca
recommend something equally good. "No
, no. cries the fco.man in decided tones
''master is very particular and insists OF
using that polish: but as I'm here now,
don't mind waiting if you'll send out an
get pot" The shopkeepeT, fancying tha
t by little courtesy be may secure the Gus
tom of John Thomas master, is only to