New-York tribune., 1875-01-23
PLAIN TRUTHS FORClDLY PRESENTED.
VALUABLE SUGGESTIONS
Merchants,
Manufacturers,
Business Men,

Dk0lAC0O AuOx1o
Whoever would attract more than his share Of pat
Tonsge in business must make greater Efforts
than his competitors in some form or other IL
his store is in a great public thOroughfare, that
will be of some yalue if be has been long estab-~
lished and has acquired the good will Of many
Customers that fact will also be very effectivet
and if to these is added attractive stock OF
goods. and he employs intelligent and expe~
rienced salesmen. then he has complied with the
conditions in business that usually insure sue
cess
Newspaper advertising offers snch facilities for ad-
dressing all classes from which customers would
be likely 20 be attracted, that it is now recog-
nized by business men having faith in their own
wares as the best Of all possible salesmeD-one
who never sleeps, and is never weary-who goes
after business early and ate-whO accosts the
merchant in his shop. the lawyer In bis Office,
the student III his study the cultivated woman
at the family fTcsi1e-whO can be in thousand.
places at once and speak to million people
each day, saying 10 each the best thing ID
the best manner.
Newspaper advertising secures business connection
on the most permanent and independent basis
and is, IN a certain sense, guarantee to the GUS
toner of fair and moderate prices. Experience
has shown that the dealer whose wares have
obtained public celebrity is not only enabled
10 sell, bat is forced 10 SELL at reasonable rates.
aud TO furnish good article.
Tho great daily newspape the best advertising
mediums, for the following reasons
In the first place, they contain the latest financial
and commercial news, and full reports OF all
events of importance III every department Oh
active Industry
Secondly: They contain the latest telegraphic news
and correspondence from the centers of public
intelligence and have the best criticisms and
discussions of questions Of public interest
Thirdly: The readers of the great daily newspapers
include nearly all persons of means IN the cOun-
try. and especially the leaders Of thought and
pubic opinion, and persons Of enterprise In
every walk of lie.
Fourty: Ii is the patronage Of the discriminating
public that constitutes that which is called
reputation in blslneSS. Ii i3 this reputation
that induces persons in California and Texas to
.epd 70 Tiffany 4 Co for watches IN preference
Shall have the benefit OF the best selection, and
at the same price precisely if bO1ght at the
store in person.
FjtkIy: Advertising in the best papers has perma-
nent influence which remains always at work..
because it Is mainly addressed to intelligent.
readers who are of business habits and appre-
ciate n business statement. The value Of an ad-
vertisJment Is nos so much for its size, or the
frequency with which 10 is printed. but in the
completeness with which it supplies the desired
information TO the reader As au illustration,
the recent advertisement of Messrs Tiffany a.
Go. on Diamonds. which, by virtue Of its prac-
teal suggestions. became a guide TO purchasers
everywhere. and accepted conclusive,
purely because it was an authoritative state
ment by the highest authority IN the country
on Diamonds.
When merchant has acquired a great reputation
he may reasonably advertise in all the principal
cities because other things being equal, he will
always have preference. Thus Brewster & Co.
of BrOOMe.st may reasonably advertise to a lin
tied amount in ew-Orletns Galveston, or St.
Louis, because, although these cities may have
many good carrIage- builders, there must be al
"A lD Np hest md
willing to pay the difference in freights, while
the sense of security and satisfaction both
gratiiied by the pay mcnt OF extra freight from
New-fork.
When a great merchant desires TO secure the
vices of buyer for an important branch Of his
husiness t il readily understood that tho COM
pefsatiOn OF such buyer viii depend almost
entirely on his capacity. skill, and experience.
and he may b. dear at Sj.JOO and cheap at $4,000
per year as he is experienced and capable; and
the merchant having an extended experience
knows precisely how 10 determine whether an
applicant Tor such a position possesses the
requisite qualifications.
Newspaper adYertsing may be compared TO Wig
liant and watchiul salesman. who not only in-
ytcs business relations, bat goes after the pub
lie into its private walks and ways, and compels
il to be attentive in spite of ITSELF and Its effect
iycness must depend largely on tho skill en-
poycd in presenting the merits of any article to
the public eye 50 rs TO produce the best results.
Newspaper advertising is an art. 1t ia not enough
alone To advertise. 1t ~ necessary 10 order to
win success to advertise in the most effective
both the best and by many times the cheapest
The above plain vet forcble truths are enunciated
by Mr.. John Manning Of Bond-st., New-YOrk an adj
vcrtisng agent, who presents evidence of long ex-
perience rare sagacity, skill. aud intelligence and
Justly enjoys among busincss men the largest meas
ure of cOnidcnce- Editorial Pittsburgh Dispatch.
The experience Of those who have advertised most
literally in newspapers i strongly in favor of en-
plOyng the best skill when it eau be procured and
the experience, sagacty, aud intelligence OF Mr..
John Manning of Bondsr cntllle him 10 q hearing,
as il has already won him success with the best
class of advertisers III this city and his own adver-
tseneut is sufficient proof that he stands at tho
head of his profession in everything that appertains
to the preparation aud writing of advertisements,
as well as the skill requisite for printing and dis
PLAYING advertisement so as TO DO most effective.
Advertiser.
ADVERTISEMENTS OF EVERY DESCRIPTION
PREPARED AND INSERTED IN TIKI FOLLOWING LIST
OF PIRS r.CGAsS NEWSPAPERS. Promptly, SYSTEM
ATICALLY, ASD DILIGENTLY, AND On rHB MOST
FAVORABLE CoEDIlIoSS;
NETWORK Tubuae CHICAGO rhhoue
sun. Tine.
World TnterOceAn.
BOSTON Iourus. CINCISNAII Commercial
Transcript Gsfs,ts.
Advertiser Times
Post CLEVELAND II.rsd.
SPRINGFIELD Repuhicsa. DAYTON Journal