Connecticut western news., 1875-04-09
From the London England) Pinter's Regtster forJa
 ary, 1875. An American Advertising Agency.

Msssrs Rowe cG of New YGr ,o *. s5s To15 as @ Wben m E Roi in is to calculate that for the postage tied to receive considerably more than one hundred thousand every day On occasions iu the winter when the interfere with the regular running of the mails happens that many twenty five bushels of news T oa o M tn done them questions which often asked The papers
  addressed to Geo Rowe Co.'S Adveftisins Agency Age c frame made to suPRo5t them with the mouth held % & oe o after holidays as many as three or four bags are filled their wrappers each bag being packed closely as The mail bags brought to the office. after which Gn s ne piles s are then % to the msn paper to make sure the advesemens ordered from the Agency are being inserted according to the specified on The country divided into sections and sRgOEtonsfd papers issued in the city New York another checks 9 mas Pso book spread open before him the work of examination tsement is running is opened ont and the advertise
 
 number of insertions which every is things and the checking clerk guided by instructions, ps1c pToduees Rsge b which will show the advertiser at rectly rendered otherwise The name of adVeT- vertseent must appear are ali indioated The ysrous marks have their easily understood and
 
 not that but to set the paper and If advertisement materially wrong, is out of posi- son not what the advertser entitled to expect Notice is dispatched to the publisher at and the is made good by another insertion a reduction from e
 siss% o onb Ts a he % @ & are M kept three does not guarantee to exhibit them. :,
 to indicate that it has passed the requisite exam and pace ve we ss ana all designated by label having printed upon
 b M h o s q o fS as y so fe % the each State being designated the cases and again thus enabled to o the deposoy of his oWn local pper, any other that he may desire sec with no E lToools rhese galleries being srTsneed one 7Sd y e6e a a Snd sr % M & upon the performed leaves nothing to be de An advertiser rule it is to pay bills until he S per fn cSeap snu ooun try papers 5oed after teveTy copy of every paper eXmied by the advertiser his representative who will devote three days time to the examination four times year
 The time required for examining papers is mainly used in looNug after the adverisement which is not there This work has all been done beforehand and each adver tisencnt marked plainly with black crayon If it is marked the advertiser takes in its appearance style posoq in instant and if it is not marked he need farther it is not thers and he is entitled to one other insertion an allowance. E t An important use of having complete files of papers conveniently arranged consists in being able produce for large advertisers samples of all the in which they wish to insert their that they for themselves what each paper looks hke and judge what style of advertising will be the most effective in each. t--'-. When thepapers have accumulated until their allotted spaces assume crowded appearance, then comes the final solution of the problem of What do you do with them ?? Boys through the galleries, extract the to have complete file for at least three ponths) throw stock and carts them all away, and in another month they may be found in the store of the paper dealer made into new bundles, upon which may again be printed other papers toepcat the round Derience.