Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1875-08-01
ENPEEEN APPEAL
CITY AND COUSTRY-TKABE PROS
PTgTE

CITY and COUSTRT-TKADE PROS
PECTs.
Memphis is destined 10 be the impe-
rial city Of The south. 4 succession o.
mlsfortunes has, Tor the psst three years,
retarded her growth and prevented any
great increase Of population or the com
pletion Of enterprises which are impor'
tsut TO her prosperity. But our centra!
location IN a rich country, celebrated loi
the sslubEity Of its climate are written
and talked OF outside Of our borders IL
a way they were never written ana
talked Of before. We believe that Mem
pbis is destined 90 increase in wealth
and population rapidly; that she has
reached q point in her career when 1t
only needs for her merchants aud bust
ness men TO take advantage Of the oppor-
tuDities now opening to them. We ill.,
tend, so far IS IN US lies, that the AP-
PEAL shall aid them by devoting itself
more earnestly than ever before to the
advancement Of their commercial and
industrial interests, and the promotion
OF such internal Improvements as
may tend TO strengthen the po-
sition We are destined to gain. We
sre living ia an age Of sharp rivalry.
Memphis has natural advantages that
no uvalry csn take away il We are true
t. ourselves. But with powerful
competitors eagerly contending for the
trade to which we aspire, and which is
ours by right Of location, We would be
untrue 10 ourselves if they should carry
of what belongs geographically to us.
1t is said Of US that We are behind the
age; lack the spirit and pluck and enter
prise which characterized our citizens
fifteen and twenty years ago, and which
gave cur city unbounded prosperity.
This is a harHh criticism, but it is not
wholly undeseTved, for We have been too
careless OF that outside opinion which
makes OF mans the reputation ola city.
We must strive TO encounter the energy
Of our competitors with an energy cor
responding to theirs. Abundant crops,
and an overflow of the Mississippi being
impossible, our business men are in
spired with new energy. They know |
that they cannot be prosperous them |
selves without the prosperity Of the city. |
How to secure this Is the problem all |
seem anxious to solve. To bring about |
this desirable result, there should be the
kiBdest feeling between the city Of
Memphis and the country whose trade
she expects, and to which she is
entitled by geographical location. Mem
phis should advertise herself more
thoroughly to her country friends. She
should use printers ink more extensively;
make her markets attractive to all the
ruling staples Of the rich country which /
trade with her; should Literally sdver-
tise, not only il the newspapers, but by
sending out commercial ambassadors,
armed with such a'panOply Of facts as
must compel a.recognition Of her claims.
In this way the inactive, hobbling,
creeping policy Of waiting turn in the
tide OF fortune would be Stunned by the
achievements Of successful enterprise,
and Memphis would make herself the
grand commercial and manufacturing
emporium Of a country whose extensive
trade could not fail to make the largest
city In the south. -Four weeks from to.
day the fall trade will open, and we be-
lisve with more activity sharpness and
vigoT than ct sny time during the most
prosperous days OF Memphis. Both the
merchants and farmers owe less than
they usually do on the first Of Septem-
active, and the merchants will be
anxious to make extensive sales and the
consumers be able TO make extern
sive purchases. To secure advantages,
business men should keep their firms
and fabrics before the public eye. Those
who truly understand the philosophy Of
are the most prosperous in:
business. The old-fashioned business I
man OF many years ago cannot discon-
meet the press OF the present day with q
the press OF twenty years ago. He does '
u 1t understand that it is now the "ful- l
e,Um and lever that moves the world"
When be was young man the news {
Dsper was Of no account, 1t came out |
week after week with the stereotyped t
SELECTED miscellany" youths col 8
ANN" the poetry" "husbandry," I
farming" and the dear old humorous G
with its stale jokes and an '
,ient puns. There was the editorial cor c
DER, with the EDITORS name emblazOned q
IN big, battered capitals, filed with APP t
Desls to those delinquent subscribers,
who seemed determined to stsEve the t
editor OF send him to the poor '
house. There were the long
notices and the local puff,
and the miscellaneous clippings from
.he Columbian orator or Fields Scrap Il
Book. That was all the news-not even I
I'D news. 1t was considered a bore to \
publish the matter which sometimes 4
ouud its way under the head of "Sixty T
DAYS later from Europe" In a word, t
here was 10 reading matter in which T
my human being could be supposed to =
eel an interest. Bot things have changed I
low. The press is impersonal. Every il
morning it is spread out as a "map of =
,usy lite," an epitome Of the worlds
Ioings the day previous. Twenty years =,
go the editor was puzzled as to how he =
hould find enough matter to ill up his
aper. Now he is perplexed to know :,
7hst he can leave out, when he has so :,
luch that is valuable. Then but few -
cad the newspapers; now everybody ~
eads. An old fOgy cannot appreciate .
he change. But the live, fresh, new ~
len who have entered the business =,
rens since the press hiss become a power ~ ~
D the land, understand the art and :,
tility Of advertising; and while the in "
eterate and effste relics of past gen. -
alton prefer the almost illiterate sign p
yer the door Of a dingy old house, the "a
ivanced men Of the age choose the ~
,lumns Of the newspapers.
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HE nORnOg RELIG-
EOES FREEDOM NE