Evening star. [volume] (Washington, D.C.) 1854-1972, 1875-02-08
The Press aud the PubIic-Scicuce OF
AdVertisip..

Progress" is the motto inscribed on the
banner OF Humanity. We remember when
In TIE Old Country, Mitchell. of London. and
Johnson. OF Dublin, systcmajiZed their plans
for publication of y Newspaper Directory
ana the establishment OF General AlvertlS-
ing agencies this was in the days when IA IL
ROADS were Eardly known, and our electric
messengers undrcamt OF; but could the Deo-
pie of those days look To the develonmentS in
me same direction now; could they in one
Slanc" take N The little Office in Rel Lion
Court, London, or that unprctcndiag shop on
Eden Quay, Dublin, and the monster eSJab-
liShment of Geo. i. Rowell 81 Co. at A Park
Row, New York, they would see the Justice
of our opening sentence, and confess, indeed
that contrast hcightens luStre." What the
old establishments named, az one time, did
Tor Grea3 Britain ana Ireland. the house OF
Geo. T. Howell " Co. does for the great Con
tincUt OF America.
Advertising in these days is a necesSity-a
necessity 10 contracting parties on either
slde-tO buyer and seller alike. All VINO
thoroughly understand the secrets Of trade
recognize the value of advertising: and the
existence of such house as Geo. =. RpWelI
Company shows that wi On this recognition
there Il a recognition also OF the value Of
time and system Instead Of the advertiser
being left to his individual judgment and
Individual labor in the selection OF adverttS-
ing mediumS-a work for which circUm-
stances have not fitted him-he has at com
mand practical advice cOnSclentiDU>lyg iyen
Aided by that advice, he can select the To-
calltieS most suited for his announcements.
and choose the journals possessing the best
means OF giving them publicity. Any order
forwarded to the Office il discharged with a.
care which hardly admits Of a mistake A
visit To The extensive suite OF rooms at
Al Park Row viii prove st once that all
the arrangements mean business. The
counting room bears more OF the aspect
Of n prosperous banking house than
Of that which is ordinarily as~Dci-
ated with a mere newspaper agency:
while the officials, each in his department.
prove that order there is the order Of the
day. Proceeding onward. the visitor is in
trOduced in sucCe sion to the departments
for forwarding advertisements 10 newspa-
examining, checking and filing, according 10
states and Counties; and any omission or
mistake in publication is at once noted aui
reported. This system secures the advertiser
IN iull ana just performance OF his contract:
and IL Is only fair 10 add that So rigid Is Mr.
ROWell i'm this matter that "A mistake cannot
go unnOtlced; every newspaper Is carefully
examined, every particular advertisement
noted IN It's proper place, every error detect
ed, and the newspaper proprietor advised for
recL.ncatiOn. In lact, the firm makes the ad-
users interests its own. and the newspaper
pop, letOr cOgniZant Of the fact is careful not
to offend by neglect.
In every phase OF their dealingS-care.
punctuality in fulfllment OF contract. and
cOst-ROwell 4 Co. may challenge competi-
ton with the world; and we. speaking of
oar own knowledge, and guided by our own
conviction, thoroughly indOrse the prOfeS
Slonal and public prOnOunCementS in these
regards. And these prOnOunccments have
been most uneQuIvOcallv made by all the
great mercantile houses i'm this city. Phila-
delphia, Boston, Chicago. ST. Louis, Cincin-
natI, and the other chief cities and towns OF
The CniCn.-Fe'0 YORK. Sunday DeDlocr0', Jan.