Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1875-08-27


That successful publisher OF agricultural
papers. through liberal advertising and
honest work. Mr.. Orange Judd. tells this
interesting story Of the beginning of his
fortune:
Some twenty years ago, having Just sue
ceeded from the editorial chair to the pro-
prietor>hip of the American AgrIcHitUriSt, |
decided to ascertain by trial whether atver-
tislng would not do a well for good thing
a for patent medicines and other humbugS.
Though having a small working capital,
resolved t. do what was then rather large
thing. viz , to take 40 lines under &" Special
Notices. all in one advertisement. Being
Unexpectedly delayed, reached the Tribune
office at , p. m, with the advertisement
still to write. while an engagement in the
country required me to take the o'clock
boat from FGltOn-slip Securing 40 lines
space at the head of the first column,
went TO the little desk on thesOuthweSt side
OF the office. over which had stood the old
clock for many years. | intended to write
rapidly a variety OF matter during 50 min
uteS, and IN the next twenty minutes pick
cut the strong points. sand c0ndensc 10 the
40 lines. Keeping my. eye on the clock &C.
casiOuaiiy. | wrote on " letter-backs' fur
nished at the desk. and pasted them togeth-
or until had four feet or more OF copy u
condense from. | turned to the CLERK an!
asked 1t | could have a line or two more
than 80. Yes he said, - you have the
first place take all the space YOU want. "
CHANGING to notice the city hall clock, 1t
pointed to 10 minutes OF /. The old clock
had stopped at 20 minutes past 3. unnOticed
by me | attempted To draw the pencil
through some portions OF the manuscript.
and in despair threw the whole at the clerk
wltn an order TO insert X, and ran Tor the
boat, To save nine mile night walk.
The matter troubled me all night, as an
over hasty thing, and feared To see the
Tribune and the probable bill Starting be-
fore daylight. the next morning, bought
the first copy in the hands OF newsb1y,
and counted 1876 lines, costing sci. 50 at
that time, when ordinary advertisements
were cents and specials l2i cents line "a
terrible dose for a literary man. new IN bus
iness, and with small capital. Hasten
ing to the Tribune Office, paid the bill, and
slowly and sadly went down 10 my second
story office. fully resolved to act more de-
loeratey in the future.
The result The bold advertisement,
conSpicuou>ly inserted, attracte the atten-
ti0n of ihe multitude coming IN IN the
morning trains. Over 100 druppei IN and
subscribed on their way 10 business Others
sent in messengers. and Others called on
their way to noon lunch. At ; p. IN.
had received 226 subscribers from mat one
advertisement, and more came, next dav,by
mail. repeated the dose in the Tribune
and other papers. This experience taught
me that, it | wanted to move II crowd With
n big rock, | would hurl it at them. and
- IN bit- of nahhta I'd
From that day to this have never been
afraid to advertise largely and boldIy-the
only limit being the time could devote to
preparing good, truthful Advertisements
and to selecting good mediums-the latter a
work of no little difficulty. My success in
business has been abundanily satisfactory
20 myself and. | trust, to my patrons also.
Nv rule has been Find customers by free
advertising, and then keep them by supply
ing good articles aud by tar dealing and
whatever ot success | have had has been
largely due to the old Tribune clock, which
stopped 80 quietly and at the proper time
for me
Nj. Judd adds that he has spent in all
neatly hall Il million dollars on advertis-
ing and it has made him a millionaire.
fearful scene Of riot, outrage and
bloo-shed, was witnessed by the inhabit-
ants of a portion of the Schuylkill, Pa, coal
district, on Saturday last. At most of the
colleries in the distric. the miners had been
paid of. receiving the first money of any
considerable amount which they had had
since last December The money was i'm
mediately invested BY multitudes Of the
men in whiskey, and during the night the
country ior forty miles around was convert
ed into a bowling pandeD.onium. In the
principal villages, the streets resounded with
pistol shots and the shouts Of drunken and
cnragei roughs. At Manonoy City, non
combatant, while standing in store door,
was struck by stray pistol ball and fatally
injured At Shenandoah, bartender was
shot down and instantly killed, without
moments warning. At Girardville, a much
respected justice of the peace, named
Gwyther, who had attracted the rage Of the
crowd By issuing a warrant for the arrest Of
one of the marauders, was killed with
shot gun, while hts daughter was pleading
for his lie Such lawless scenes not only
disgrace the mining districts bat the whole