The Grange advance. [volume] (Red Wing, Minn.) 1873-1877, 1875-08-18
MISCELLANY.

QUEER RESULTS o ADVERTISING.
The accident to which Orange Judd
owes the suddcnnc>s Of his success was
this: Mr.. and Mrs. Judd lived. in their
early history, in a modest house in re-
tired street in Flushing. L. | Mr.. Judd
went to New York every day to work
upon the american Agricuhurukst-a
struggling paper so d at the rate Of 81
year, and in the evening he and his wife
put up seeds in little paper bags, which
were sent in the New York store He
kept an old horse for business purposes,
that went by the name of ''the hair
trunk and it was standing joke in
Flushing that the gentlemen would go to
the city in the morning. passing Mr..
judas horse at a certain point on the
road, and. though he was evidently NOV
ing, it was at the same spot when they
returned at night. The laugh was not all
on one side for long. One day Mr.. Judd
sent clerk out to collect some money,
to the extent Of 800. out Of which he was
to pay for the insertion of two-iine lad
in daily paper. Through a lucky
stroke of stupidity the clerk left the 'ad'
said it was to be Inserted to that extent.
Imagine the frugal Secdman's horror on
finding that tie money which was to have
all been spent in one advertisement. For
the length Of two columns the morning
paper repeated the lines, "INt american
Agriculturolist out today The con-
Sequence was the edition was exhausted
:,l,- ND
ing in. From that day Mr.. Judd and his
paper became established successes, and
now he owns stylish team and about
half Of Flushing, they say.
A similar clerical blunder occurred at
Seribncr' S the other day. An ADVERTISE
ment Of four lines was sent out to one
hundred newspapers, with instructions to
spread it over "cight lincs' it
should have read, but the clerk wrote it
eight inches, and the consequence was
startling. The article advertised was the
Baltimore BonaparteS. and the different
printing Offices have taxed their ingenuity
and type fonts to spread so few words
over so large space. The result was
not unlike that Of Mr.. Judds bIundcr, for
the orders have been pouring in to such a
rate for the May number Of Scribner' s
that new edition mad to be printed.
printed.
ANOTHER VERSION.
10 the Editor of The N. Y. Tribune.
SIR: The account IN Saturday S TRI.
BUNE of it's new clock, with the appearance
OF false story that just now met my eye
for the hundretlth OF thousandth time,
leads me to send you a true account Of an
incident in my business experience, Of
great interest to me and probably use.
fully suggestive to others The old TR1.
BUNE clock was an important factor in the
transaction.
Somctwenty years ago, having just sue
ceedcd from the editorial chair to the pro.
pretorship Of The american Agricuitur.
list, decided to ascertain By tria! whcth.
er advertising would not do as well for a
good thing as for patent medicines and
other humbugs. Though having small
working capital, resolved to do what was
then rather large thing, viz, to take &c
lines under Especial Notices." all in one
advertisement. Being unexpectedly de-
laycd, I reached Tie TRIBUNE office at
p. m, with the advertisement still tc
write, while an engagement in the country
required me to take the 4 0 clock boat
from Fulton slip. Securing 40 lines space
at the head Of the first column. went tt
the little desk on the southwest side q
the office, over which had stood the ole
clock for many years. INTENDED to write
rapidly variety Of matter during ~ min
utes, and in the 20 minutes pick out the
strong points, and condensc to the Il
lines. Keeping my eye on the clock &C
casionally, wrote on ''lettcr-backs" fur
nisbcd at the the desk, and pasted then
together until | had four feet or more O
copy to condcnse from. turned to the
clerk and asked if could have line o,
two more than 40. "Ycs,' he said, ''yor
have the first place; take all tho space
you want CHANGING to notice the City
Hall clock, it pointed to 10 minuter of 4
The old clock had stopped at 20 minute:
past 3, unnoticed by me. I attempted tt
draW the pencil through some portions O
1ne manuscript, and in despair threw tn.
whole at the clerk with all order to insert
It,: and ran for the boat. to save nine
mile night walk.