Juniata sentinel and Republican. [volume] (Mifflintown, Juniata County, Pa.) 1873-1955, 1875-02-24
q. NJ. PETTENGILL d CO.

q. NJ. PETTENGlLL q co.
The following, from the Baltimore AHeri-
can, is a deserved tribute to s. NJ Petten-
gill & Co. Their branch in Philadelphia,
701 Chestnut Street, is managed by l.. X.
HAMERsLY, Esq, vino has been very sue
cessful and energetic, and gives satisfaction
to the public and the press:
PErTESGILL's ADVERTISING AGENCY.
The celebrated house of S. NJ. Petengill
& Co., which has been doing business with
The American for nearly quarter of a Gen.
tury, occupies one of the finest business To-
cations in the city of New York. 1t is AT
81 Park Row, directly opposite the new
post office building. Ii is easy of access TO
business men from all parts of the city. Ii
is one of the oldest and most complete es-
Adjustments in the land. Ii has all the ap-
pointments that can be desired for swift,
accurate and pleasant discharge of busi-
ness. The head of the house, Mr.. s. NJ.
Pettengill, was trained to the business If
advertising agency under the tuition of the
Master of the Trade. He brought to IS
work the knowledge he acquired as prscti-
cal printer and publisher. He possesses
marked business talent, high moral charsc-
ter, and stands at the head of his profession.
His agency has been engineered by himself
from the humblest beginning to its present
mammoth proportions. No house is better
known through the country or more hon
ored.
The business Of an advertising agency is
a peculiar one. 1t demands talent, keen
forecast, and indomitable energy. 1t pro-
poses to do for q business man what he can
not do for himself. Through the agency a
business m1n can advertise in FIVE tLousa nd
papers with all the economy and eIsctness
as if he visited each office and made q seps-
rate bargain with each paper. A great in
stitution IS always more economical to do
business with..th a small one The amount
of business done by s. NJ. Pettengill & Co.
enables them to afford advertising cheaper
than the publisher will do it direct. He
often purchases great amount Of space at
low rates. The publisher is sure Of filling
his columns, and sure of This pay. The Gus
toners Of the Agency have a share in the
reduced rates.
This agency is an invaluable aid to men
who wish to make the most of their money
In nothing is it easier for men TO throw
away money than in advertising. Unsided,
unless a business man has great experience,
be is quite sure to waste his funds. To
make advertising a success, q man must Sc
cure the best medium for his goods. He
must know whether to advertise in a coun-
try or city paper-in a daily or weekly-in
a literary or political paper-in a journal
secular or religious. This Mr.. PettengilPs
long experience fits him to decide. His es-
adjustment affords every facility business
ms fn 81
s. NJ. Pettengill & Co.'S agency con-
fessedly leads all others in this business.
In all forms Of business some institution
must come to the front Prudent men who
propose to carry policy for a term Of
years do not select an insolvent or third
rate institution. They do not deposit in a
shaky bank. In an important lawsuit they
do not call in a second-class lawyer. Ele-
CANT rooms, papers from all parts of the
country, and facilities to use them, are at
the disposal of his customers. Mr.. Petten-
gill has many rare qualifications for his eI-
tended business He gives personal atten-
tion to his customers and is accessible to all
comers. Prompt and decided, no one leaves
his presence without recognizing the genial
influence under which he has stood. The
business Of the agency is conducted on the
strictest principles of honor. During all
the long years Of his business life he has
hardly had a dispute with customer, and
no one has found him other than prompt.
honest, manly in his dealings.
To conduct successfully An advertising
agency, great judgment is needed, and this
MIR. Pettengill Possesses. He can tell an
advertiser how to reach the public, how to
keep up the stroke, what styles Of business
require lavish advertising, when and where
economy should be used. The excellent
business judgment Of this house underlies
its success. Men who expect to succeed in
trade must adjust themselves to the popular
style of doing business. One large house
went out Of trade because it refused to con-
form to the present style Of making its
wares known. New establishments sprung
up around it, attracted attention, and took
away the custom.
business and in social affairs. They do not
know whether to applaud a foreign artist
or strange order until the press has spo-
ken. The advertising columns are as much
read as the editorial columns The heaviest
advertisers are the most successful business
men, In this day no man can afford to let
the press alone, if he wishes to do large
trade, any more than farmer can withhold
his corn in the spring time, or SOW his
grain with sparing hand. 1t costs bust
ness man nothing to enjoy all the sdvan-
tages of PettengilPs agency. He is unwise
who ventures on an extended advertising
expenditure without availing himself of the
long experience, cool judgment, and ability
which the house of S. VI. Pettengill & Co.
offer to sll.