Los Angeles daily herald. [volume] (Los Angeles [Calif.]) 1873-1876, 1874-01-15
Prospectus for 1874. Seventh Year.
THE ALDINE,
An Illustrated Monthly Journal; ami
eersally admitted to be handsomest
Periodical in the World. 4
Representative and Champ
ion of american Taste.
NOT FOR SALE IN n Ews OR BOOK STORES

THE ALDINE, while issued with all the
regularity, has none of the temporary or time
ly interest characteristic Of ordinary perodi-
calls. 1t Is an elegant miscellany of pure, light
and graceful literature and collection of
pictures, the rarest specimens of artistic skill :,
in black and white. Although each succeed
ing number affords a fresh pleasure to its
friends, the real value and beauty of The Al
dine will be most appreciated after II has been
bound up Mt the close of the year. While 9TH
er publications may claim superior cheapness,
as compared with rivals ola similar class, The
Aldine Is IA unique and original conception
alone and proached-absolutely without
competition in price or character The posses
sor of cOmplete volume cannot duplicate the
quantity of the paper and engravings in any
Other shnpe or number Of volumes for ten
itaes - cost and then, there are chrOmos,
Ar4 Department.. 1874.
INC tiigstsajions of The Aldine have won a
world Wide reputation, and in the art-centers
Of Europe So s an admitted fact that its wood
GUS are examples OF the highest perfection
ever aftniuea The common prejudice In
ta0r Of 'sfeel plates,"is rapidly yielding to a
more educated and discriminating taste which
recognizes the advantages of superior artistic
quality H!'h sreater facility of production.
Tire wood sHts OfThe Aldine possess all the
tai,Cacy and elaborate finish of the most cost
'cci plate, while they afford better rem
uenAg ot ghe artist's original.
To -aiiN realze the wonderful work which
fha Ataine s. ioing for the cause of art-cul-
teFe lg Am crica, 1t Is only necessary to con-
5idcr The COS 20 the people of any other decent
representations of the productions of greal
painters
~ uiI5au % designs by the members of
, iae National Academy, and other noted
American artists. The Aldine will produce
examples 5i me best foreign masters, select
. Cd 'ith % view to the highest artistic success
. and greatest general Interests. Thus the
asas.riser - The Aldine will, at IL trifiing
cost, tnlcy IN his own home the pleasures and
refining iutiuences Of true art.
TEe quSr1arly tinted plates for 1874 will be
hy lnomns II iran and j. d. Woodward.
The Christmas issue for 1874 will contain
special designs appropriate to the season, by
our 0'ii artists, and will surpass in attractions
Gpy 0i Is pieiecesSOrS.
Premium for 1874.
tVt4 slhscrber to The Aldine for the year
tala VII -'Caiye pair of chromos. The origi-
aHt pictures y ere painted In oil for the publish
ef o. RE a 'ai ne, by Thomas Moran, whose
great eaigra5p picture was purchased by Con-
gross tr ,ru thousand dollars. The subjects
we're chosen to represent "The East" and
"Ihc s,t.H One is view In The White
Mountains ew Hampshire: the other gives
the cI.as Of Green River, Wyoming Terri
tory. Ihe q ference In the nature of the
scenes them elves Is pleasing contrast and
aG5rda g gOo5 display Ofthe artists scope and
eaiu4las 7 &c chrOmOs are each worked from
thirty distaeg plates, and are in size l2xlI
ard apFcarance exact fac SMILES of the origi-
nails. iii HF .sentation of a worthy example
O Amstlc4's greatest landscape painter to the
subscribers . 1.-THE Aldine was O bold but pecu
'i@Ety happy idea, and its successful realiza-
Ion Is altasted by the following testimonial
over the sign ature of Mr.. Moran himself.
Newark N; j., Sept. Goth, 1873
atessrs. Jones Sutton & Co.
GENgLKNES,-I am delighted. with the
proofs in coior Of your chromos. They are
wonderfully successful representations by
usy haaical recess of the original paintings
Very RESP ectfully, THOMAS MORAN,
The ehronls are In every sense American.
They are CJ an original American process,
with material of American manufacture,
nom designs OF American scenery, by an
american aFtist, and presented to Subscri-
beers Of The first successful American iArt
Journal. j 10 better because of all this, they
will certainly possess an interest no foreign
production AN inspire, and neither are they
amy the worse II by reason of peculiar facili-
lies Of production, they cost the publishers
only triiiei while equal In every respect to
1aucT ehroplos that are sold singly for double
the asrr pi ion price of The Aldine. Persons
Of taste viii prize these pictures for them
ssives-nJt or the price they did or did not
cost, ant VIII appreciate the enterprise that
renders thet distribution possible.
Ifauy sutscriber should indicate pref
arence for figure subject, the publishers will
send "Thous hts of Home" a new and beautl-
tul CHRONIC, l4xO inches representing little
italian exile whose speaking eyes betray the
lOngings or ais heart.
s5per annnm, In advance, with oil chromos
tree. FOR 30 Cents Extra, the chromos will
be sent, Mounted, vanished, and prepared by
mail.
III, Aldlae will, hereafter be. obtainable
only By Inscription. There will be no re,
must bes5ent to the publisher direct, or to the
local canyasser, without responsibility to the
publishers, except In cases where the certifi-
cate ca Is G Vee, bearing the fac smile signature
Cal,vasscrs Wanted,
ANY person wishing to act permanently as
local canvasser will receive full and prompt
1a%es s 81 sRn1yan Co. TO- Publishers,
uecS b. Maiden Lane, New York,