The daily phoenix. [volume] (Columbia, S.C.) 1865-1878, 1874-05-28

'-.-e--@--@-@.@ .@.--AE.N..a .@..---..Ae.-......N..a
sGoLUMRIA.C A.CR0RA4A..uH Va are
glad to note the formation OF a must
cal association, under the name of tho
FO9iambis Choral Union" This asso.
ciaa abn Fids composed OF about thirty
voices, comprising ladies and gentle
men of our community and some of
the best talent of our city, besides
being assisted by Professors Denck
and Koepper, and all under the direct
orship OF Professor ". F. Evans, who,
as gentleman and teacher of music,
comes among us with the highest re-
concentrations as to character md
efficiency as q thorough musician. The
Cho.s! Union will give i.s arst opnoert
on Wednesday evening next. June 3.
in aid of the Marion Street Methodist
Church. All lovers OF fine music
should avail themselves OF this opror-
tunity Of hearing some of the works
of great masters rendered in first rate
style.
ADVERTISING The history Of jour
na!ism is the history OF advertising.
The worlds Of daily literature and of
business have been, through this me-
dium. mutually dependent and helpful
almost from the establishment OF the
first regular English newspaper, which
took place in the year 1922, during the
reign Of James I. The irst actual ad-
vertisement on record. however. ap-
pearcd in 1862, in the Mercurius Po-
hticus, being notice of book culo-
CYSTIC Of Cromwell's campaign in Ire
land. Apropos Of this circumstance,
We may state here that booksellers
we're. for long time, the most exten-
sive advertisers, and it is characteristic
Of their sound business sense that they
still rely almost entirely upon tho
same means of calling the public at
tention to their wares. The frst ad-
vertisement paid for by London
tradesman, not q bookseller, was one
announcing the sale of tea, then
spelled "tay," or "tee," at London
coffee house. published about a year
before The death of Cromwell.
We learn from this old advertise.
ment that tea and coffee were then be-
ginning to come into use. Indeed,
the student of history can get DO
trner insight into the manners and
modes of life of those days. than by
consulting the advertising columns of
tho public journals. In the time of
Charles II newspapers did thriving
business in advertisements, and it was
during his reign that notices of public
amusements, theatrical and others,
we're irst advertised.
In the reign of James II the liberty
OF tho press was greatly o-rtailed, and
the advertising business was at q low
ebb. When, however, under the
more liberal rule OF William III, the
press grew once more into import
ance, advertising became so remune.
rative and popular that we find Jour
nal published at that time. gratuitous-
ly circulated and limited to ADVERTISE
ments. actually keeping itself alive for
a space OF two years. The plan is now
more practicable, and has proven q
success in the case Of a journal pub
lished in E iinburgh and one in Dub
lin.
In the United States, business men
advertise even more extensively than
in Great Britain, though there are in-
dividnal instances OF expenditure in
this direction on the part OF British
merchants unparalleled, with one ex.
ception, on this side of The Atlantic.
For example,, vendor OF pills has
spent in this way $3.50, 900 per annum;
the virtues OF Macassar oil have been
M ,de known to the world at cost of
$50 900 annually. and Of God liver oil
ut the same rate. It is most signif-
cant fact, and rebuke 10 the timid.
parsimonious tradesman that these
immense outlays huve been found pro-
ftable.
It is now too late in the day to be.
gin questioning the advantage Of ad-
vertisiDg is conclusion estab-
lished by actual and undoubted re.
suits. Again, newspapers are the
most available aad effective means for
the purpose. It is true that there are
countless other methods. some of
which may be attended with degree
Of success; bnt the newspaper reaches
more people, and reaches them moro