New-York tribune., 1874-05-06
Newspaper
ADVERTISING

Newspaper advertising Is now recognized, by bust
ness men having faith in their own wares, as
the most effective means for securing for their
goods wide recognition of their merits.
Newspaper advertising impels inquiry, and when
the article offered is of good quality and az iair
price the natural result is increased sales
Newspaper advertising is permanent addition 10
the reputation of the goods advertised, because
it is a permanent influence always at WORK IN
their interest.
Newspaper advertising is the most energetic and
yiglant of statesmen addressing thousands each
day, always in the advertisers interest, ana
ceaselessly at work seeking customers from all
classes.
Newspaper Advertising promotes trade, for even in
the dullest times advertisers secure by TAR the
largest share of what is being done.
MANY men have achieved fortunes in business with
out the aid Of advertising; but without it such
marked successes as Tiffany & Co. would have
been impossible The argument offered finds
ready acceptance by intelligent business men,
that having the best facilities in all depart
ments, unrlvaed skill in manufacturing, they
can afford to sell the finest goods at moderate
prices for experience has shown that the dealer
whose wares have obtained public celebrity
is not only enabled to sell, but Is forced TO sell,
at amoderate price, and to furnish good article
The public buy of A. T. Stewart with confidence that
as no one can purchase cheaper, so no one can
afford to sell at less profit and having faith that
q business so vast must be based on business
principles, his printed representations are con-
elusive both as to price and quality.
Who reads newspapers that has not heard the story
of the Waitham Wachl At first only dream OF
bold and original possibility, based on the
application of machinery to produce all the
pieces that go to make mp watch so as to have
all the parts in harmonious and logical relations
when put together thus simplifying and i'm
proving the quality Of the watch, and securing
marked advantages over the system In use IN
Europe Relying on the force of these improve
ments, the proprietors appealed to the reason OF
the public, and secured success never before
| attained for any watch OF any grade or make'
The very publicity sought for American silks would
| have been detrimental to their success IL the
| claims put forth on their behalf were exas-
| peroted because there was a standard OF COM
| parison known to every one, and advertising
invited it but the closest examination has only
added 10 their reputation, and advertising has
| done for them in a short period what it would
| have been impossible to do through the efforts
of a lifetime for goods of less merit.
The carriages made in New-York have a worldwide
| reputation partly through an honorable compe-
| titon among the leading houses, but still more
| through the efforts of Brewster a. Co., by pro-
| claiming tar and wide the merits of the - Brew
ster wagon" and challenging competition from
all sources so that the claim once fairly put forth
| and maintained, compelled the manufacturers
to draw from far and near the best skill. and the
| public now are reaping the benefits of the COM
| bined exertons on the part of competitors to
equal, and, if possible to surpass it, and on the
part of Brewster * Co. TO still surpass all former
| efforts; and thus advertising has indirectly pro-
duced the best road wagon in the world, and has
largely increased the excellence of all road
wagons made in the United States, and at the
same time adding largely to the reputation and
prosperity of the Messrs. Brewster & Co. OF
| Broome-st.
| Advertisements Of every description prepared and
inserted in the following list OF frst-cass Jour-
| nails, integently, promptly, and systematically
| and on the most favorable conditions:
Boston Advertiser, Indianapolis Journal
| Buffalo Commercial Adj Louisville Courler-Jour-
| yertiser nal
| Baltimore American, Providence Journal,
| Cleveland Herald, Philadelphia Press.
Cincinnati Commercial, Pittsburgh Commercial,
| Chicago Tribune, Rochester Democrat and
| Chicago Times, Chronicle.
| Detroit Tribune, Springfield Republican,
Galveston News, 81. Louis Republican,
Hartford Courant, Toledo Commercial.
These papers, molding and shaping public opinion,
are consulted daily by the business men in their
respective sections being rendered Indispensable by
the great variety of commercial news, collected at
great expense. They circulate among the enterpris-
ing business capitalists and professional classes,