The Kenosha telegraph. [volume] (Kenosha, Wis.) 1860-1888, 1874-09-03

per into which the bogus receipts had been
copied, and in a subsequent issue an editorial
notice was given of my denial. But notwith-
standing such correction and denial, made I'M
der oath, certain individuals, who lounge
around and infest our large cities, gaining
livelihood by perpetrating all kinds of catch
penny frauds upon the credulous, were there
by given the hint that, as my medicines were
universally popular, by advertising for sale
bogus receipts for making them, thew could get
lots of ignorant people to bite at their bait
One Frank nj. Reed of 139 Eighth street, New
York, who publishes "Love and Courtship
Cards, a Fortune Teller and Dream Book, X"
e.The Mysteries of Love Making" How to
Woo and how to Win (" and various other
swindles, sends his dupes the following in
exchange for their stamps 1t is copied
from the papers alluded to and is as fol-
lows: . For DR.. Sages Catarrh Remedy take
eight grains Carbolic Acid, seven grains of
Camphor, and two and half grains of common
Salt, the whole to be colored with little Prus-
sian blue" This makes powerful caustic
mixture as unlike DR.. Sage's Catarrh Remedy
(Which is perfectly unirritating, mild soothing
and pleasantly as light is from darkness. AS
"a burnt child breads the fire" If any have
been 80 foolish as to have burned their noses
sore with this caustic compound, thinking that
they were using the same as DR.. Sage's cele-
DRAFTED Catarrh Remedy, they will, it is to be
hoped, profit by the lesson thereby taught them
and not be 80 ready next time to bite at every
catch-penny advertising dodge that swindlers
may offer them. For Dr. Pierce's Golden
Medical Discovery the bogus receipt reads
lake four drachms purified Honey, fifteen
| grams extract poisonous Lettuce, thirty grains
OF Opium, three and fourth ounces dilute
| Spirits, three ounces water Mix" Of the
ridiculous bogus formula will say, as [ did
under OATH not one of the medicinal or poison
0us ingredients therein giuesa enters into the
composition of my Golden Medical Discovery!
And furthermore, will say that I defy all the
chemists In the world to ascertain, by chemical
analysis, the composition of any of my Family
Medicines, as they cannot be analysed so as to
determine their ingredients, many of which are
new III medicine and, like nearly all vegetable
| extracts, there areno known reagents or chem
lcal tests by which their presence can be deter
mined. If any further proof is wanted to
satisfy any person that the receiptg given above
Is utterly false, let that person have the mix
ture, as given, compounded and not only
Will 1t be seen to be entirely unlike my Discov-
cry IN appearance, but if further test is
wanted, by taking dose of it, it will be found
10 produce drowslness and stupor, whereas my
Discovery, in ever SO large doses, produces no
such effect. Others, located in different cities
and engaged in advertising for sale bogus re-
celpts for making my medicines. send those
That bite at their bait other and various ridicu-
lous formula. One sent out by a villainous
knave, located in Chicago gives the chief in
gredient of DR.. Sage's Catarrh Remedy as
being Blue Vitriol, which is only equaled in
absurdlty by another issued by parties in Phil
adelphla who say that the ingredients compos-
ing DR.. Sage's Catarrh Remedy are burnt
Alum: white Vltriol, Sugar of Lead, and Prus-
slate of Iron" and that my Golden Medical
Discovery is "simply Syrup and Tincture of
Ginger In REPUTATION of all the various and
ridiculous bogus receiptsfo for making my medi-
clnes That nave ever been, or may hereafter be
published and circulated, I would say that I
have, In dealing with the people, ever been
governed by the maxim that 90 honesty is the
best policy" and that " success makes sue
cess !" for it is because some sufferer has OBJ
tanned relief and cure, and that sufferer has
sent another to me and it is because thou
sands have been cured that they have recon-
mended me and my superior remedies to other
thousands of sufferers. In this way am con-
stantly making hUing advertisements for my
self and medicines. 1t is common thing to
hear people say that plenty of advertising will
make success out of anything, whether it
has any merit or not. Nothing could be far
Their from the truth. 1t is with this delusive
Idea actuatlng them that thousands have
rushed headlong into advertising, only to find
themselves bankrupt in a little while. Not
more than one In five hundred, who engages
IN advertising medicines, ever makes q finan-
SAoA ouNSCoC OuC VI Il0 UNDERTAKING, LOT L1o
reason that medicine to be successful must
possess unusual and extraordinary merit It is
not enough that 1t should be remedy of fair
efficacy 1t must possess superior and aconde,,-
Jut remedial properties, for if it does not
those who use 1t with the most sanguine ex-
pectatlons will condemn it. They will exDect
much OF 1t, and 1t must be equal to the test or
it will prove ruinous to the proprietor For,
although great display of advertising will
many times, create a considerable immediate
demand for the article advertised vet if that
article does not possess real merit the demand
will be only temporary; the fraud will be de-
tected, and the reaction will upset the proprie-
tor and all his high expectations, long before
he Is able to recover .he amount of money
already expended With this view of the sub
ject, have felt warranted in contracting for
hundreds of thousands of dollars worth of adj
vertising in the newspapers of this and other
countries, feeling perfectly assured that the
merits of my remedies were 80 great as to in
sure q financial success out of such bold
undertaking. And in this I have not been dis
appointed, for my sales have increased steadily
year after year, until they will this year largely
exceed half million dollars worth of my med-
cines. This grand success, lam certain, could
never have been attained had the medicines
not possessed superior and wonderful merits.
The Toledo Blade, in an editorial article has
truly said, abiding to my business, that
merit. An article that holds the field year after
year, and the sales of which increase regularly
and rapidly, must have absolute merit
The Article continues: CDR. r. V. Pierce
of Buffalo, N. Y, occupies our entire eighth
page to-day with his various articles. We adj
nit it because we know the doctor, and know
of his articles We know him to be regularly
educated physician, whose diploma hangs on
the wall of his Office, and we know that he
has associated with him several of the most
eminent practitioners in the country. We
know that parties consult him, by mail
and in person, from all the Statesi in the Union
every day, and that they are fairly and hon
estly dealt with We know that his medicines
are sold in enormous quantities in every State
in the Union, and very largely in many foreign
countries.
"This grand result has been accomplished
by two agencies--good, reliable articles-arti-
Giles which, once introduced, work, easily, their
own way-and splendid business management.
They have s1ccaad hanauSa tbav cr1rbt n