Los Angeles daily herald. [volume] (Los Angeles [Calif.]) 1873-1876, 1874-01-06
Prospectus for 1874. Seventh Year.
THE ALDINE,
An Illustrated Monthly Journal, ami
rersaUy admitted to be handsomest
Periodical in the World. 4
Representative and Champ
ion of american Taste.
NOT FOR SALEM NEWS OR BOOK STORES

NOT BOX SALE IN NEWS OK BOOK STORES.
THE ALDINE, while issued with all the
regularity, has none Of the temporary or time
ly interest characteristic OF ordinary perodi-
calls 1t is an elegant miscellany ofpure, light
and graceful literature and a collection of
pictures, the rarest specimens of artistic skill,
in black and white Although each succeed
ing number affords a fresh pleasure to its
friends, the real value and beauty of The AL
dine will be most appreciated after 1t has been
bound up at the close of the year. While 9TH
CIR publications may claim superior cheapness,
as compared with rivals ola similar class, The
Aldine is a unique and original conception
alone and pprOached-absolutely without
competition in price or character. The posses
sor of a complete volume cannot duplicate the
quantity OF fine paper and engravings in any
other shape or number of volumes for ten
times It's cost and then, there are chromos,
Art Department. 1874.
The illustrations of The Aldine have won
worldwide reputation and in the art-centers
OF Europe 1t Is an admitted fact that its wood
cuts are examples OF the highest perfection
ever attained The common prejudice In
more educated and discriminating taste which
recognizes the advantages of superior artistic
quality with greater facility of production.
The wood cuts of The Aldine possess all the
delcacy and elaborate finish of the most cost
ly steel plate, while they afford better rem
dering of the artists original.
To fully realize the wonderful work which
The Aldine is doing for the cSuse of art-cul
ture in America, II is only necessary to con-
slider the cost to the people of any other decent
representations OF the productions of greal
painters.
In addition to designs by the members of
the National Academy, ana other noted
American artists. The Aldine will produce
examples Ofthe best foreign masters, select
ed with view to the highest artistic success
and greatest general interests. Thus the
subscriber to The Aldine will, at trifiing
cost, enjoy In his own home the pleasures and
influences
The quarterly tinted plates for 1874 will be
by Thomas Moran and ]. ID. Woodward.
The Christmas issue for 1874 will contain
special designs appropriate to the season, by
our best artists, and will surpass in attractions
any of its predecessors.
Premium for 1874.
Every subscriber to The Aldne for the year
1874 will receive q pair of chromos. The origi-
nal pictures were painted in oil for the publish
or Of The Aldine, by Thomas Moran, whose
gress for ten thousand dollars The subiecs
were chosen to represent 1.-THE East" and
"The West" One Is view in The White
The Cliffs Of Green River, Wyoming Terri
tory. The difference in the nature Of the
scenes themselves is pleasing contrast ,1and
affords a good display OF the artists scope and
coloring. The chromos are each worked from
thirty distinct plates, and are In size Q2xl6)
and appearance exact fac SMILES OF the orlgi-
mails. The presentation Of worthy example
Of Americas greatest landscape painter to the
subscribers Of The Aldine was bold but pecu
Iiarly happy idea, and its successful realiza-
ton Is attested by the following testimonial
over the signature of Mr.. Moran himself
Newark, N. j., Sept. goth, 1873
Messrs. James sutton Co.
GENTLEMEN,-I am delighted with the
proofs in color of your chromos. They are
mechanical process Of the original paintings
Very respectfully, THOMAS MORAN.
The chroms are In every sense American.
with material OF American manufacture,
from designs of American scenery, by an
American artist, and presented TO suoscrl.
| bers Of the first successful American Art
Journal. limo better because OF all this, they
| will certainly possess an interest no foreign
| production can inspire, and neither are they
u ties of of prodaction they cost the publishers
| only trthe, while equal In every respect TO
other chromos that are sold singly for double
selyes-not for the price they did or did not
cost, and will appreciate the enterprise that
renders their distribution III possible nd.,, ro.
| erence for a figure subject, tho publishers will
send Thoughts OF Home,"a new and beauti-
full chrome, l4x2o inches representing little
| Italian exile whose speaking eyes betray the.
longinss OF his heart T.r,,. zae
| S5per annum, in advance, with oil chromos
| free. For 30 Cents Extra, the chromos VIII
be sent, mounted, vanished, and prepared by
mail.
The Aldine will, hereafter be- obtainable
only by subscription. There Will be no re-
duced or club rate; cash for subscriptions
| must be sent to the publisher direct, or TO the
| local canvasser, without responsibility to the
| publishers, except In eases where the certifl-
cate is given, bearing the fac slnile signature
| Of James Sutton & Co. w
| I4 Canyassers Wanted.
Any person wishing to net permanently ms q
local canvasser will receive full and prompt
| Inform alton by applying to
SnmeS kuttom q Co., Publishers,
| dec2s IS Maiden Lane, New York.