, 1874-05-31

prejudice formerly existing against tho business.
| As its true character and excellent resufta are
becoming better understood. this prejudice is
rapidly dying out, especially In the last ie"
large variety OF topics, ever issued from the
| American press, have boen brought out in this
way. and have had q circulation from ten to
twenty times greater than they could ever have
| attained through the less direct means OF tbs
| bookstores.
The true theory Of this business is, that the
interests OF the publisher aud tho canYasser are
| ONE AND THE SAME,
and ID conducted upon this idea. Therefore. tho
most successful publishers are those who not
only act honorably and fairly, but are also
prompt and accommodating in all their dealings
with their agents.
One publisher showed me several letters from
agents in the field. which, he said. we're . fair
sample OF their correspondence Theso letters,
beautifully written, in good etyle, proved that
book-ageuts q cass are cultivated men and
women,- for women, too are in tms depart
ment, and are sometimes very successful-
tLady-canYassers," /" said my informant. usually
succeed best with works OF religious character,
or those classified Ii books of entertainment.
Sometimes, however, they vie with the best malo
canvaaser In the sale OF those practical works
which are intended for family or domestic use.
such aa Homc-Physicians, good, popular works
on special subjects in medical practice. cook-
books, reoeipt-booka, and Others OF elnailAr
character.
4Ql6 0uHlQeB6 l6 lA6 all Qrle1e III LAAI I1o uoSE
man or woman succeeds the best. While the
majority OF agents make fair wages, the most
intelligent-those possessing the greatest busi-
ueBs"capacity- y-make from $50 to $50 per week.
Ono agent lately refused to take salary OF $3.50
per month. because tho profits on his Gales e1-
ccedod that sum. The winter before last, Que
young man worked his way through the Unive1-
sity 1t Evanston by c.nvassiug for publisher
on Saturdays and during vacation. A. lady can
yassed in Southern Wisconsin for two years.
$3,n$ oh harx q
medical college in this CITY, and he ID now en-
gagged in 3 lucrative practice in Green Lake
County, WiBconeln. Last winter, when large
number Of nlon were unemployed, lady-asent
in Michigan sold books enough to make clear
profit Of $3.50 per day, after paying travelling
expenses and hotel-bills.
It pays to bo
HONORABLE IN BUSINESS.
Almost any kind Of trade may be conducted suo-
cenat,1Ily for short time on dishonorable prin-
ciples; but it must, sooner or Ister, fail.
Thorough businessmen understand this; they
know the value OF good reputation, and they
know it can be acquired only BY fair dealing;
and they aim to deal justly, not only themselves,
branch OF business to do the same, as ono dis
honorable man in any Que trade Injuries All others
engaged in that particular branch. This is truo
OF the publishing business. 1t ls now SO suc-
orable men who endeayor to obtain honorable
agents. These agents conscientiously fulfill all
their promises to purchasers, aud gain their con-
fdence by delivering books equal in every ro-
spect to the representations they gave them Of
the works.
This mode Of procedure has made the ro1ation
between publisher, AGENT and purchaser, very
agreeable one; and the same agent travelling
over the same territory hecond or third time
almost invariably finds his salas exceed thoto
Of his previous campaign.
The subscriptions business thus conducted, I
upon legitimate and honorable principles, by
men and women OF strict integrity, has grown to /
bo OF immense proportions, aud il powerful
agent in the dissemination OF knowledge |
throughout tho entire length and breadth OF the |
land :; and tho book-agent who is engaged in |
this work is entitled to respect and courtesy.
HRS. III. D. WrNKooP,