The Western advance. [volume] (Worthington, Minn.) 1872-1874, 1874-09-05
in dealing with the people, ever been
goyerned hY the maxim that q honesty ia the

in dealing with the people, ever been
governed BY the maxim that "honesty is the
best policy" and that "success makes sue
cess" for it is because some sufferer has OBJ
tanned relief and cure that that sufferer has
sent another to me; and it is because thou
mended me and my superior remedies to other
thousands OF sufferers. In this way am con-
stantly making living advertisements for my
self and medicines It is common thing to
hear people say that plenty of advertising will
make success out of anything, whether it
has any merit or not. Nothing could be far
Their from the TRUTH It is with this delusivc
idea actuating them that thousands have
rushed headlong into advertising, only to find
themselves bankrupt in a little while. Not
more than one in five hundred who engages
in advertising medicines ever makes a fnan-
cial success out of the undertaking, for the
reason that medicine to he successful must
possess unusual and extraordinary merit. It is
not enough that it should be a remedy Of fair
efficacy; it must possess superior and acondey.
fut remedial properties, for if it does not
those who use it with the most sanguinc ex-
pectations will condemn it. They will expect
much OF it, and it must be equal to the test, or
it will prove ruinous to the proprietor. For,
although great display Of advertising will,
many times, create a considerable immediate
demand for the article advertised, yet if that
article does not possess real merit the demand
will be only temporary; the fraud will be de-
tected, and the reaction will upset the propri-
etor and all his high expectations long before
he is able to recover the amount Of money
already expended With this view of the sub
ject have felt warranted in contracting for
hundreds of thousands Of dollars worth Of ad-
vertising in the newspapers of this and other
countries, feeling perfectly assured that the
| merits OF my remedies were so great as to in
| sure financial success out Of such a bold
| 1o1a rfnl.i And sr, lii T
disappointed, for my sales have increased
steadily year after year, until they will this year
| largely exceed half q million dollars worth
of my medicines. This grand success I am
certain, could never have been attained had
the medicines not possessed superior and
| wonderful merits.
The Toledo Blade, in an editorial article.
has truly said, abiding to my business, that
great success is never achieved without
merit: An article that holds the field year
after year, and the sales of which increase
regularly and rapidly, must have absolute
| merit"
The article continues: CDR. R. V. Pierce,
OF Buffalo, N Y, occupies our entire eighth
page to-day with his various articles. We
admit it because we know the doctor and
know Of his articles. We know him to be a
| regularly educated physician, whose diploma
hangs on the wall Of his office, and we know
that he has associated with him several of the
MooC cmlllclC pIacClClOncTS III the country
We know that parties consult him by mail
and in person from all the States in the Union
every day, and that they arc fairly and hon
cst1y dealt with. We know that his medi-
cines are sold in enormous quantities in
every State in the Union, and very largely in
many forei gn countries.
"This grand result has been accomplished
by two agencies--good reliable articlcs-arti.
Giles which, once introduced, work easily Their
own way-and splendid business management
They have succeeded because they ought to
have succeeded"
In conclusion, cannot offer better rcfuta.
ton Of the slandcrous reports published con,
corning my medicines than to call attention
to the testimonials on file in my Office, which
are open to the inspection of the public They
are from all parts of the world, and express
the gratitude of thousands that have been
afflicted with Chronic Catarrh, Lingering
Coughs, various Blood Diseases affecting tho
skin, flesh and bones, severe diseases peculiar
to females, and many other forms of obstinate
diseases, and have been cured by the use Of
my Family Medicines after suffering for years
and being pronounced incurablc by eminent
physicians. R. V. PIERCE, M D.,
Proprietor Of DR.. Pierce's Family .Nedicines
WORLDS DIsrENsARY, Buffalo, N. Y.