The Opelousas journal. [volume] (Opelousas, La.) 1868-1878, 1874-01-09
NUMBER 2.
Made to " See It,"
From the New York Ledger. /

| From the New Y 0rE Ledger
"I Ican't see it," said Buffer. "Nobody
reads all these little advertisements.
It's prepOsterous to think it, But"
said the editor, you read what inter-
ests you.7"
eyes"
! "And if there's anything that you par
ticularly want you look for it."
Certainly"
well, among the thousands upon
thousands who help to make up this
printed is read. Sheer as you please,
do assure you that printers ink is the
| true open sesame to all the business sue
cess"
! And still Buffer couldn't see it. He
! didn't believe that one half of those lit
| tie crowded advertisements were ever
read.
"Suppose you try an experiment" said
the editor. "Just slip in an advertise
ment of the want OF one of the most
common things in the world. For the
sake of the test will give it two inser-
tions free. Two will be enough; and
you may have it jammed into any out of
the way nook Of my paper you shall Sc
lect. Two insertions, Of only two lines.
Will you try it,"
Buffer said of course he would try it.
And he selected the place where he
would have it published-crowded in
under the head of Wants" And he
waited and saw a proof of his advertise
ment, which appeared as follows:
WANTED->A good house dog. Apply to J.
BUFFER, $50 Towser street, between the hours
OF and P. NJ
Buffer went away smiling and nodding.
On the following morning he opened his
paper, and, after deal of hunting, he
found his advertisement. Certainly so
insignificant paragraph, buried in such
wilderness of paragraphs, could not
attract notice. After time, however,
it began to look more noticeable to him.
grew. Finally it glared at him from the
closely printed page. But that was be-
cause be was the person particularly in
teTested. Of course, it would appear
conspicuous to him. But it cOud not be
so to others.
That evening Mr.. Buffer was inst sit
ting down to tea Buffer was plain, old
fashioned man, and took tea at s., when
his door bell was rung. The servant
announced that man was at the door
with dog to sell.
"Tell him don't want one.n
Six times Buffer was interrupted while
taking tea by men with dogs to sell.
Buffer was man who would not lie.
He had put his foot in, and he must take
it out manfully. The twenty-third ap-
plicant was small boy with a girl in
company, who had a ragged, dirty poo
die for sale. Buffer bought the poodle
of the. boy, and immediately presented
it to the girl, and then sent them Off.
To the next applicant he was able
nj f0 nf
more. I've bought One."
The stream of callers continued until
near 10 o'clock, at which hour Buffer
locked up and turned off the gas.
On the following evening, as Buffer
approached his house, he found q crowd
assembled. Hecounted thirty nine men
and boys, each one of whom had dog
in tow. There were dogs of every grade,
size and color, and grOwl, and howl.
Buffer addressed the molly multitude,
and informed them that he had purch
ased dog.
"Then what dyer advertise fOrq"
And Buffer got his hat knocked over
his eyes before he reached the sanctuary
Of his home.
Never mind about the trials and trib-
ulations of that night. Buffer had had
no idea that there were so many dogs in
existence. with the ald OF Ghree police
men he got through alive. On the next
morning lie visited his friend, the editor,
vertisement of wanted was taken out out
and in the most conspicuous place and in
glaring type he advertised that he didn't
want any more dogs. And for this ad-
vertisement he paid. Then he went
home and posted upon his door, "Gone
into the country" Then he hired spe-
cial policeman to guard his property,
and then he locked up and went away
with his family.
From that day Josephus Buffer has
never been heard to express doubts con
cerning the efficacy of printers ink
neither has he asked "Who reads ad-
vertisements