Los Angeles daily herald. [volume] (Los Angeles [Calif.]) 1873-1876, 1874-01-16
for 1874. Seventh Year.

TIE ALDlNE,
An Illustrated Monthly Journal; AMI
rerSdVy ddmiHed to be hdndsomest
Periodical in tie World. A
Representative and Champ
ion of american Taste.
NOT FOR SALE ~ NEWS OR BOOK STORES.
THE ALDINE, while issued with all the
regularity, has none of the temporary or time
~ interest characteristic of ordinary perodi-
Gals. 1t is an elegant miscellany OF pure, light
and graceful literature and Il collection of
pictures, the raTeSt specimens of artistic skill,
in black and white. Although each succeed
ing number affords IL fresh pleasure to It's
friends the real value and beauty of The AL
dine will be most appreciated after 1t has been
bound up at the close of the year. While 9th
er publications may claim superior cheapness,
as compared with rivals ola similar class, The
Aldine is a unique ana original conception
alone and proached-absolutely without
competition in price or character. The posses
sor of Il complete volume cannot duplicate the
quantity of fine paper and engravings in ANY
other shape or number Of volumes for ten
times its cost and then, there are chromos,
AR: Department.. 1874.
The illustrations OF The Aldine have won n
Worldwide reputation, and in the art-centcrS
of Europe ii is an admitted fact that its wood
cuts are examples of the highest perfection
ever attained. The common prejudice In
favor of ''stee-plates, "is rapidly yielding to II
more educated and discriminating taste which
recognizes the advantages of superiOr artistic
quality with greater facility of production.
The wood cuts of The Aldne possess all the
delicacy and elaborate finish of the most cost
~ steel plate, while they afford II better rem
derng of the artists original.
Tofuly realize the wonderful work which
The Aldine is doing for the cause of art-cul-
ture in America, it is only necessary TO con-
slider the cost to the people OF any other decent
representations OF the productions of greal
painters.
In addition to designs by the members of
the National Academy, and other noted
American artists. The Aldine will produce
examples of the best foreign masters, select
ed with n view to the highest artistic success
and greatest general interests. Thus the
subscriber to The Adine will, at "a trfing
cost, enjoy in his own home the pleasures and
refining influences ftrue art.
The quarterly tinted plates for 1874 will be
by Thomas Moran and j. ID. Woodward.
The Christmas issue for 1874 will contain
special designs appropriate to the season, by
cur best artists, and will surpass in attractions
any of its predecessors.
Premium for 1874.
Every subscriber to The Aldinc for the year
1874 will receive a pair of chromos. The origi-
nal pictures were painted in oil for the publish
err OF The Aldine by Thomas Moran, whose
great Colorado picture was purchased by Con-
gress for ten thousand dollars. The subjects
were chosen to represent "The East" and
"The West" one is IL view in The White
Mountains, New Hampshire; the other gives
The Cliffs of Green River, Wyoming Terri
tory. The difference in the nature of the
scenes themselves is q pleasing contrast ,land
affords a good display OF the artists scope and
cooring. The chromos are each worked from
thirty distinct plates, and are in size (l2Xl6l
and appearance exact fac SMILES of the Origi-
nails. The presentation of worthy example
of Americas greatest landscape painter to the
subscribers of The Aldine was a bold butpecu
liarly happy idea, and its successful realiza-
ton is attested by the following testimonial
over the signature of Mr.. Moran himself
Newark, n. j., Sept. Goth, 1873
Measrs. James Sutton & Co.
GENTLEMEN,-l am delighted with Tie
proofs in color of your chromos. They are
wonderfully successful representations by
mechanical process of the original paintings
Very respectfully, THOMAS MORAN.
The chroms are in every sense American.
They are by an original American process,
with material of American manufacture,
from designs of American scenery, by an
American artist, and presented to subscri-
berS of the first successful American tArt
Journal. II no better because OF all this, they
will certainly possess an interest no foreign
production can inspire, and neither are they
any the worse if by reason OF peculiar facili-
ties of production, they cost the publishers
only Il trife, while equal in every respect To
other chromos that are sold singly for double
the subscription price of The Aldne. Persons
of taste will prize these pictures for them
selves-not for the price they did or did not
cost, and will appreciate the enterprise that
renders their distrbutiOn possible.
Ifany subscriber should indicate a pref
erence for figure subject, the publishers Will
send "Thoughts of Home" new and beauti :
full chrome, liX20 inches representing little
Italian exile whose speaking eyes betray the
longings of his heart.
Terms.
S5per annum, in advance, with Oil chromos
free. For 80 Cents Extra. the chromOs will
be sent, mounted, vanished, and prepared by
mail.
The Aldine WILL hereafter be- obtainable
only by subscription. There will be no Ie-
duced or club rate; cash for subscriptions
must be sent to the publisher direct, or to the
local canVaSser, without responsibility to the
publishers, except in cases where the certifl-
cate is given, bearing the fac smile signature
of James Sutton Co.
CanyasSerS Wanted.
Any person wishing to act permanently as n
local canvasSer will receive full and prompt
Information by applying to
James Sutton a. Co.. Publishers.
dec2S IS Maiden Lane, New York.