Los Angeles daily herald. [volume] (Los Angeles [Calif.]) 1873-1876, 1874-01-18
Prospectus for 1874. Seventh Year.
THE ALDIN Z.

Ha1laa. sns 49, ~ h@
An UhtSbuted MonthW JoaopaG sami-
rersdlly ddmiHcdtO be h0nds0mcst
Periodicdl in the World. 4
Representative and Champ
ion of american Taste.
NOT FOR SALE IN NEWS OR BOOK STORES.
THE ALDINE, while issued with all the
regularity, has none of the temporary or time
~ interest characteristic of ordinary perodi-
calls. tbs an elegant miscellany oipur, light
and graceful literature; and a collection OF
pictures, the rarest specimens of artistic skill,
in black and white Although each succeed
ing number affords ~ fresh pleasure to its
friends, the real value and beauty of The Al
dine will be most appreciated after it has been
bound up ut the close of the year. While 9TH
err publications may claim superior cheapness
as compared with rivals ofa similar class, The
alone and pproached-absOlutely without
competition in price orcharacter The posses
sor of complete volume cannot duplicate the
quantity of fine paper and engravngs IN any
other shape or number of volumes for ten
times its cost /; and then, there are chromos
Art Department. 1874.
The illustrations oflrhe Aldine have won
worldwide reputation and in the art-centerS
of Europe it is an admitted fact that It's wood
cuts are examples of the highest perfection
ever attained. The common prejudice i'll
favor of "steel-plates,"is rapidly yieldngt to a
more educatedan discriminating taste which
recognizes the advantages OF superior artistic
quality with greater facility OF production.
The wood cuts of The Aldine possess all the
delcacy and elaborate finish OF the most cost
ly steel plate, while they afford IL better ren-
dering of the artists original.
To fully realize the wonderful work which
The Aldine Is doing Tor the cause of art-cul-
ture in America, II Is only NECESSARY TO con-
slider the cost to the people of any other decent
representations of the productions of great
painters. .#.. VOL !t.. lIa.
the National Academy, and other noted
| American artists. The Aldine VIII produce
! examples of the best foreign masters, select
ed with view to the highest artistic success
and greatest general interests Thus the
subscriber to The Aldine will, at a triling
! cost, enjoy in his own home the pleasures and
refining Influences of true art. p" rlt #tHa#
| The quarterly tinted plates for 1874 will be
| by Thomas Moran and j. ID. Woodward.
| The Christmas issue for mi Will contain
special designs appropriate to the season, by
our best artists, and will surpass in attractions
any of Its predecessors. "
Premium for 1874. #IH
Every subscriber to The Aldine for the year
| 1874 will receive pair of chromos.i TheOrigi-
nal pictures were painted in oil for the publish
er of The Aldine, by Thomas Moran, whose
great Colorado picture was purchased by, Con-
were chosen to represent THE East" and
''The West" One is. a view in The White
Mountains New hampshire; the other gives
| "
tory. The difference in the nature of the
scenes themselves is apleasing contrasts and
affords a good display OF the artists scope and
coloring. The chromos are each worked from
thirty distinct plates, and are in size Q2Xl6
and appearance exact fac SMILES of the iorigi-
nails. The presentation ofa worthy example
| of Americas greatest landscape painter to the
subscribers Of The Aldne was a bold but pecu
liarly happy idea, and its successful reaiza.
ton is atteested by the following Testimonial
| over the signature OF Mr.. Moran himself
! II. #a % Newark n. j., Sept. Goth, 1872
Messrs. James Sutton d Co. =
GENTLEMEN,-I am delighted with the
proofs in color of your chrOmus They ;trt
wonderfully successful representations by
mechanical process of the original paintings
Very respectfully, THOMAS MORAN.
The chroms are in every sense American.
| They are by an original American process,
with material of American manufacture,
from designs of American scenery, by an
American artist, and presented to subscri-
bers of the first successful American Art
Journal. If no better because all this, they
will certainly possess AN interest no foreign
production can inspire, and neither are they
ties of production they cost, the publishers
only trife, while equal in every respect to
other chromos that are sold singly for double
the subscription price of The "A ldiie. Persons
OF taste will prize these pictures for them
selves-not for the price they did or did NOT
cost, and will appreciate the enterprise that
renders their distribution possible. -
Ifany subscriber should indicate Il pref
erence for figure subject, the publishers will
send "Thoughts of Home" a new and beauti :
full chrome, l4X20 inches representing u little
Italian exile whose speaking eyes betray the
longings of his heart. tt+h ~
i0I lntfe Terms. aIltttt g.
s. per annum, in advance, with oil chromos
free. For 80 Cents Extra. the chromos will
be sent, mounted, vanished, and prepared by
mail. l0'lii Ffl!lIUJsH 1875 #UN hilH
The Aldine will, hereafter be- obtainable
only by subscription. There Will be no le-
duced or club rate cash for subscriptions
must be sent to the publisher direct, or TO the
local canyasser, Without responsibility to the
publishers, except in eases where the certit-
cate given, bearing the fac simile signature
of James Sutton & Co. .,lt t....t
CanvasScrS Wanted.
Any person wishingt to act permanently as Il
local canvasser will receive full and prompt
| Information by applying to .y
James sutton IL Co.. Publishers.
| dec2S .U. IS Maiden Lane. New York.