, 1874-05-23

IsAfN utltaHIAHlH i'll RGcbHR CEHll0nNpH@ty
for the 1''':ty Of their nwn ctIterpriscs. When It
bio,
rrs roncE HAS rAksEn AwAr,
Advertising agents nro vlg1ro,'s in tnoir opinions,
md Il auaaa to bo their Aness slroku Of buhlnces to
toid cannot ao ad 10 get rstes whlsh they nre as.
aret II tn impossible To- osniu; but In spile Of tho
gy aoi9 G1s y @ oc. That
MI editorial no1ce cannot hnvo. Tho advertiser Inns
familiar knowledge of thu transactions n which he is
them IN tho most falling terns, md whon ho goes hc-
fore tn public fairly Hiving tia own ccercnt oxrfes-
name aut locnon Of business, it eoes cut with tho
rhlg Of reall:y gcn1no, Ata.pot with authenticity,
sna M p h Sounsno' @ + as S osS, tGnn
oros&y @ % "SEs a 'y Tes 'S,s espsre!'ee s
aplnnsa u tho Thing il il. o1cceu tint oi a,,y false:
Eretense local Or cdorinl Or Of an artule a,npgged
Of lho negoa.ors whose sclon,es tlennud tho dccep-
Tim Of THO customer. Tits IL the leason It IL niror-
tnnt to teach tho others.
ACCOMMODATION or THE ApvEnTIkEn,
and tho Why's Of pleasing in, sllonl enluvatn aud
Hwhiehho osn proceed with Ma, may count upon
him % anounbe to reaaon Then we must teko him
into ', thS aHnsun, and iinprt some Of at tntoaenso
which, though eyolvod long ago from our experience,
hnnnot rasscd Into lin con,mon fund Of information
Hi should isnow hat "a advertisement is not con-
sp!ouos In proportion az i d!tplsyca1hat there IL
ese PronenSG o. tyhe Wot W.
ths c1assirat!on Of advsrtiscmonts sa careful "sd
sgss End s s s S bo % Thar s noWs wap 10 10
Luck Tor M rs ho sa,s sd tnrna s1o n without re-
sn.n"t ~ ia lcrctinp ~ In ~ tan3
wialcr 1t t. ss ap or ots,e. ,rst nage or last
We IN n Etrsts tlft l. by 1ansF It
liz meet!n fcr relgous or ,,olltcai, socai ur hs-
nevoant prposu Eltnout advertising II IN the Ledger.
aro in ia l,i In innIs nh In tho inro ro1,, hni r.
liz advertised notccs. II lie should nee ioca rof-
crenco 10 cetIn. lie would not know whether IL Wrs
authorized or MT hut tin rcr,,lar ntlvurtsrd notico
accor.ln to tie ci,stom Of thc cty gives tho unmos
mud ncs hour and ulnce and il sxaciy to tlc noint
There is lio uonscllse nbnut ii, and
r. Nr,Nu nI1s1Nrss
IIcro IA nuttc 1,ocy wortLv to la stu,jel und I'M
ttated and II tho pAiladelpm System wsra geueral!y
Hnnptsious e1nants-trom Improbable repesttoIis Of
wear:somo commonplace, anu confusion that IL rri
tailmg 4ng r,s ,4.,. =, ,a,ou.,.,,, IT,,
much to commend T.: 1n posters flaming Oh thu walls,
In Hgn boards, in utilizing famous scenery with Ular
Young Mems Christian Association comreca In rln-
carafng landHcspcs, will. the Jocund proproiors Of
which prociEiras throughout Tue luna and aIoig tle
aoa The Joyful tdibgs VI the "lHrgeat circulation IN
the word Tho leautics Of nature nre Of conrso OIL
hunCcd by tho gigantic lettering Of the 1noat notable
spots with famous tsxta of Scripture. But tho nver-
tsi,g in tlo on,1n of England ia neat, not gaudy.
ubu.flCe0t 1u0 tAe prices &r8 nutlIuk&AnGs II
is the boast tho London 1Ines counting ro2m that
tho prle0 Of ndyertaihg has not ynric1 penny pege
1os Qaaftcr 81 century, IAo aaVortlIonehtH ~ INC
hr6l-rate Engan newaapcfs arc Vigorously claaa'ncu
in eohle ssek thes M pnuae .s faS @
noails. among 1ne advantages u 1nis 8SseaA IL lno
promotion OF -
Tho oo ra1aa TIE aro or o. md
lug nghty rats1 cnarEeu toI anu mrn1
" ma1isainea, ylelu larRo ToFehe if9n @ M h'han "a
aace Hnd thta gives room nr ,ne uso OF ran Tyre III
tbs reading matter II wo could rid oisranyca ut onco
ct the grotca9ue dapsys anil Of tho tranduen; sdver-
islnR o. reading atter the importance a. WI ~ the
etaracer OF the American newspaper would lie I'M
proved md without REDUCING uar nroe.a m We m1g
enlarge our ana spsfe THO cyesGa OF INC Btnenss
Of current history.
W. nasa from tue discussion o. business mtnnnSe-
ncnt TO our larger relations with the pcopc. Nngs-
anu tlero Ia whole history In tho wor-aro combina-
tioih to control public nf1a!rs IN private interests.
They improve our cities not to help ihe paopc or for
tho sake Of tho mpro yementB bnt for tho pneit Of
The M company engaged /, IN municipal M '.auagememn. II
Tlcy ul,ntniDtcr our Satcs tint hoy may Jake Tho
narsins on the Eao 81 non tue toll on public works.
building an running benevolent institutions, aud the
nacknlail On corporations ihey possSas our colst,
ffAR iRf t1Au md