Marshall County Republican. (Plymouth, Ind.) 1856-1878, 1874-09-10

stantly making Huing advertisements for my
self and medicines. It is a common thing to
hear people say that plenty of advertising will
make a success out of anything, whether IL
has any merit or not. Nothing could be far
Their from the truth. 1t is with this delusive
idea actuating them that Thousands have
rushed headlong into advertising, only to find
themselves bankrupt in little while. Not
more than one in five hundred, who engages
in advertising medicines, ever makes tinan-
cial success out of the undertaking, for the
reason that q medicine to be successful must
possess unusual and extraordinary merit. 1t is
not enough that it should be remedy of fair
efficacy :; 1t must possess superior and tcondeT-
ful remedial properties, for if it does not,
those who use it with the most sanguine ex-
pectations will condemn it. They will expect
much Of it, and it must be equal to the test. or
it will prove ruinous to the proprietor. For,
although great display of advertising will,
many times, create considerable immediate
demand for the article advertised, yet If that
article does not possess real merit, the demand
will be only temporary; the fraud will be de-
tected, and the reaction will upset the proprie-
tor and all his high expectations, long before
he is able TO recover The amount of money
already expended. With this view Of the sub
ject, L have felt warranted in contracting for
hundreds of thousands of dollars worth of adj
yertising in the newspapers of this and other
countries, feeling perfectly assured that the
merits of my remedies were 80 great as to in
sure a financial success out OF such bold
undertaking. And in this have not been dis
appointed, for my sales have increased steadily
year after year. until they will this year largely
exceed half million dollars worth of nv medi-
cines. This grand success, lam certain. could
never have been attained had the medicines
not possessed superior and wonderful merits.
The Toledo Blade, IN an editorial article, has
truly said, alludiDg to my business, that
great success is never achieved without
merit. An article that holds tho field year after
year, and the sales of which increase regularly
and rapidly, must have absolute merit"
The article continues DIR. 4. V. Pierce,
Of Buffalo, N. Y, occupies our entire eighth
page to-day with his various articles We adj
init il because We know the doctor, and know
of his articles. We know him to be a regularly
educated physician, whose diploma hangs on
the wall OF his Office. and we know that he
has associated with him several OF the most
eminent practitioners in the country. We
and in person, from all the States III the Union
every day, and that they are fairly and hon.
estly dealt with We know that his medicines
are sold in enormous quantities In every State
in the Union, and very largely in many foreign
countries.
"This grand result has been accomplished
by two agencies-good. reliable articles-arti-
cles which, once introduced, work, easily, their
own way-and splendid business management.
They have succeed because they ought to
have succeeded"
In conclusion, cannot offer better refuta.
ton of the slanderous reports published con-
corning my medicines, then to call attention to
the testimonials on file in my Office, which are
open to the inspection of the public. They are
from all parts of the world, and express the
gratitude of thousands that have been afflicted
with Chronic Catarrh, Lingering Coughs, vari.
Gus Blood Diseases, affecting the skin, flesh
and bones, severe diseases peculiar to females,
and many other forms of obstinate diseases,
and have been cured by the use of my Family
Medicines, after suffering for years and being
pronounced incurable by eminent physicians
r. V. PIERCE. NJ. D.,
Proprietor of DR.. Pierce's Family Medicines
WQkLp's DIsPENsARY, Buffalo, N. Y.