The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1874-11-13

iuo Lansing AeOPupHN"N NNS ~
the pains to gather up the sharp at
tempts at fleeing newspapers and give
a summary of number of them as fol
lows:
| DEAD.BEAT ADVERTISING.
Since our exposure on March q las
of the various advertising lodges which
are attempted upon the newspaper press
10 new crop has grown up, and we pro
ceed to gather them into bundles to bt
burned, like tares, scripture fashion
Scarcely week passes without some
game of this kind being attempted by
circulars. We suppress the names, ex
cepting in one Aagrant instance, for there
are persons so fond of being humbugged
that they would jump into trap if they
knew where it was.
An extraordinary offer of SO for
So" is made by the publishers of an il
lustrated magazine at the East. They
will give book and steel engraving,
each priced at So, a copy of the magazine
so 80, and any weekly newspaper, at
$3.50. for only SO. By valuing a
bushel of potatoes at So which are not
worth 81, and an ear of corn at 30 cents
which is not worth 5 cents, we could get
up list of taking premiums, too; but
it is fraud on the people to pretend to
give more than the moneys worth. No
establishment could do it and live.
An illustrated fashion monthly in
New York, which calls itself the 'mode!
magazine" offers to give two marvellous
prizes, worth S1S, for So. Now, that
is too liberal altogether. You will sure
ly fail if you do business that way.
The circular sent us says: " In reply
to your inquiry, we enclose terms. "
AS we never inquired, and the " terms"
show it to be a bubble speculation, the
postage on this circular was wasted.
A prominent art journal at the East,
which has not failed but only changed
hands this year, wants half column
prospectus published, and will pay less
than half our regular rates in chromos
at its own valuation. AS the chromos
are valued at ten times their real cost,
and very far above what they can be
bought for with cash, there is no use
making such a preposterous offer.
A pboto.lithographic company in New
York wants to contract lot of worn-out
line engravings at from 80 to S25 per
100, to be given as premiums to our
subscribers This is evidently large
business, but it seems more honest to
put the subscription price down and sell
the paper on its merits.
The chrome and steel engraving busi-
ness must be somewhat dilapidated,
when Boston firm begs the newspapers
to publish advertisements and take pay
in these articles. We got sold on
Raphael's Cherubs, which were mlsera.
bly, printed, and have discontinued that
sort of investment.
A weekly newspaper with a " Chris
tian" title, published in New York,
wants about 50 30 worth of advertising
for 25-cent chrome. We have seen
the chrome and know that it would be
dear at any higher price. If the news
paper will exchange with us for the DIFF
ference in cash between the two, it
might be an object; but several Chris.
tian" publishers in New York think too
much of their newspapers to let them
90 for advertising, if they can palm off
chromos at 81 inflated price.
A single number of a Health Journal
for last April () has been sent us, with
circulars holding out inducements for
clubs, and also suggesting the publica-
tion of about Sc worth of reading mat
ter for 50 subscription. We will ex.
change even, and puff that periodical as
much as it will puff the Republican.
An imitation newspaper at Chicago
wishes to club its daily or semi weekly
or weekly with the Republican, at a re.
duced price. We take no stock in cir
culating the imitation heresy through
other newspapers. 1t has we'll nj oh
"busted" the Republican party in the
West.
The Graphic Company in New York
sends US an advertisement, requesting
an estimate of how many times we will
publish it for the Hearth and Home one
year and the Daily Graphic one year.
They wish the estimate separately, so as
to be able to accept one or both offers,
and say: 1--WE shall expect liberal
terms from you, for we do not find this
method of advertising highly profitable,
and are disposed to make such arrange
ment more to accommodate those pub.
fishers who wish our paper, which we
are glad to do, than because it pays u.s."
1t is very kind indeed of these publish.
ers to make such an arrangement for our
accommodation rather than their own.
This liberality toward newspaper men is
highly commendable. Having puffcd
the Hearth and Home more than double
its subscription price for one year, and
been cut off as soon as the Graphic Com.
paDy got hold of the paper, we are de-
lighted to see a spasm of returning fair
ness in them.