, 1874-08-09

REVIEW OF A1MUSEaIENir;a

A11 EAoxftAA1mE ~-..
When young man of some eipists, -. ;nt.,1
eenca and no visible meaua Of support ss f..,a =;
Incumbent O. him to cheat the Briderell =. = Y y
as the public. be announces that be MI, ~.
- programme" The delicate hint thu, thsa,4 zs,s'
out vaguely to the world is sametjme, n.y.
stood 20 be warning to the wary that Il, ;rass
! cunions person will now commence ma,,sse
upon the simple, with view to obtsioina ~ ::
and brilliant livelihood The mesns Of dons q
is by publication: The programme d ID i
AS ADVERTISING MEDIUM,
through which the owner Of everything fn,
an ice box to talloT-candle, ia to conuSaI.,,4.
with every person possessed OF something ~
than a nickel. The theatre being presr,,,u. ~
mean, (Which il hidcous fal1acyL tha nnh1;.f.as
| of the theatrical programme proceeds Il .Sos
that his organ il tar aboso the daily ptee. n N
advertising agent. ''There," :
SAYS THE cAsYAssEB. =. rs
"theEe are 1.500 people, men and women Of II,
ages and conditions; men and women ~ ~
are ready to show q full appreGltion ~
what y excellent, scorning, with a szua dsyo.
base and counterfeit Sir continues Tie aa; cso;,.,
er," have you cook-stove Of improved fashion
There (pointips to some imaginary Jonns
| couple about to commence housekeep;arI x
two souls with but single thought and that :.
cook.stoFe. They ycarn to hear Of Simp.;nsonS
patent uude1- current caloriserra,or; thsY axnt
IN aSonlzed expectation detailed echedula Il
your prices" Whereas, il the trnth were known
the imaginary young couDle would hs Chewing
candy, thinking respectively Of the confect;ore1
and the defrauaed tailor. But tue glib en-
Easser has run ahead Of bis day, and carried =,
with him.
Before starting his programme the aubitiuu1
editor makea
tour OF TIE THEATRES, ..
.Ho commences with tha West. Side. III.
announcement, that he IL glad to hearit. HI
rather Likes young editors, he adds.
Well, but" the editor gaYa, twill you TIKI
it:n "Why, no, replies Mr.. Gardiner, "lhara
made arrangements with . man rho will fu1nish
me- the programme, pay ma 80 much mouth
for the privilege of circulating theninmJ ho:zs
aad glre ne . share in the profits" ''rl dt
the same, says the ambitious editor. and forth
with writes down the Academy as having co..
tracted with him to supply progTammss- r.
.Mr. Me|lcker IL next approached. This gen
tlernan las already made arrangements, md b
compelled regrctfully to decline al Offers Con
scquently McVickers Theatre id put down N thl
list Mz. Eooley has made his arrangements
elsewhere ~ 4 matter Of course, and austh
ambitious editor Il prepared with thlr tn
atre- This gained-or not gained, 1t does nd
matter Whicl--the youth draws up q stipu1adoa
between himself IS editor and proprietor Of thi
programme aud himseh IS proprietor 4nd man'
ager Of each house Of amusement. by which III
binds himself as the party Of tha first part u
deliver to himself or selves AZ the party cl
parties Of tue second part 1,5o0 programmes fol
each and evcry performance given at each aud
every one Of tho theatres aforesaid the said
party or parties Of the second part hereby bsnd.
Ing himself OF Themselves % aforesaid to ADMIT
no other programme into their respective the-
of Which the sald party Of tho first part ID tbs
editor, proprietor, aud publisher. = THIS is =
healthy document, aud becomes the basis 0t
operations.
THE EDITOR MEEs ARRANGEMENTS
to rent cortaiu rooms, hires printer Of each
sex, and two canyaascrs, to whom he gives vast
percentage. aud Who rob hun Of something
additional
THE cASyAssEas RETURN,
like bees from tall Hyuottus, their pouches dis-
tended. They have bcea culEng bousr from
open flowers, but these flowers, Ake shoi1 honey,
must have ! averoancJ quite refreshing to tho
editorial eyo. So far it is all smooth sailing.
printed and evenly divided up between the tlrce
rival theatres, alike in ali lat the programme.
3lr. Gardiner pitches his share under the tab!ei
Mr.. Hoo;ey sends his out Of the llo"se Mr. Nc
ylcker'a programme-table is already covered
with the bold beauties Of thought emanat~
ing from Barron. or these gallant
5000 it is safe to FAY not 3 dozen
lard because the able editor is Immediately d1a-
covered br ten men in the house, At least, Tho,
having written their Own advertisements "a thug
they ought to practice for the daily parcrs), IN
tist upon EeeinG their composition IN PRINT. ~
Tuesd4y noon
FOUR mArE SEwsPHEa Nzs
have called upon the editor. They cal thom-
selyes uo7YyDaper men because something they
have written is in print, and they will write aud
tell all their country relatives that they arc con-
necteu With the prcss. But At any ia.s they arc
irate Il is useless to tall them that taet ma1set
was in type and show them copy o. ing papeI
That merely adds insul. to injury. II tnas *aa
IN type Why didn't throe thousaua Peop.s ~ =
bali6ye it, cut it out. paste It Ii sneH ecap-oou1
aa au effort OF genius worthy of-o1-o1--se1''
Of great author:
as the days go by the number OF rata adTe{'
tisers INCREASES until it becomes genera1y uaats*
stood that tho programme ia ffa'io; theu w
canyaB5e1 knowing that lis time Is shoIs pes99a
to embezxie; the Sheriff interferes, aad fho1a y
one dead-head less at the theatEes.
This, ba it observed, is not IN lmaGnNy
slotch Of me life Of programme, but she oloe~
raphy of one Of these sAort-lred conee1oa
year .9o.
COMBINATION
on the part Of tho editors CT shcse little thlnGos
would insure larger 1ewarda, better class o1
advertising, come respectable reading -uas1e''
and above al neater typographical appearance.
Some theatres need programme mora toaa
otherB. TIE entr'~acte is not TIE onlg uue
when eunui seizea the audience, 80 no
some interesting story, to be resa I1ao
the geptlemen arc 1anting': or maf14g
love in an impossible manner TGao
be . godsend. Some theatres have {air oIc1es'
tras, aud hero the programme could be feao Nv
comfort; other theatres have not gooa o1cae'
tras. aud the only remedy for ennn' il to 60 w.
after tue second act- But where an oppohap'
occurs it ought to bo used.
should be placed under heavy bonds by es@i-
na1 court not to write for hts publication; ). eqan
IT, heavy bonds not to rehash the'dran3ne gas.
sip OF tho Sunday papers without c1eu1, ~, ~
aaue amount not to mix adyertlsau1anta ~ ,a1. IT,.
items. In fact, the tail ought to bo Sf1N.+
al three. This would raise tho tone oi tne P~'
Usher as we'll as OF the programme. ,aa.
The only rational thing to do il for tue eel:.s
to engage some popular writer to write ssouss
for the programme exclusively. Let Mr. Bamm
and lfr. McYicker arrapge With Hilk1e Ce,u19s
for some thrilling narrative in tWo.columl ~ ~
conditioned that no inquiries ~ ~
fostered let Mr.. Gardiner hire Mark- I"Aa ~
g1ye some serious adyico TO young men, NON ri; II.
le has given up tho hu1norist buslnesa; Fu ss
Atr. Hoo!ey could protitahly contract VIII -s ss.
local clergyman to write an original sAetca o1ett
lay. By this means the programmes 1n,sn.
made readable instead Of being ipsoleIaole' os.
:isdc, bombastie, and consequently do1- '.S
hing for change y
THE DRAMA
n ~ k1,n1 Il