Knoxville journal. [volume] (Knoxville, Iowa) 1874-1986, 1874-09-10

or fools. On my attention being called to the
matter, in order that some thoughtless and
over-credulous people might not be deceived
and misled by seeing such an announcement
in paper laying claims to scientific charac-
ter, as well as to clear myself of the imputa-
ton Of being guilty Of perpetrating wicked
fraud upon the people as such announcement,
if uncontradicted, would imply, j, as propri-
etor and manufacturer of the aforesaid
celebrated medicines, went before
magistrate and made oath to the fact
that the said receipts were utterly false.
My affidavit was sent to the pub
fishers of the paper into which the
bogus receipts had been copied, and In
subsequent issue an editorial notice was given
Of my denial. But, notwithstanding such
correction and denial, made under oath, certain
individuals, who lounge around and infest our
large cities, gaining livelihood by perpetrat-
ing all kinds of catch penny frauds upon the
credulous, were thereby given the hint that,
as my medicines were universally popular, by
advertising for sale bogus receipts for making
them they could get lots of ignorant people
to bite at their bait. One Frank NJ. Reed, of
1S9 Eighth street, New York, who publishes
Love and Courtship Cards" Fortune
Love Making" How to Woo and How to
VIM" and various other swindles, sends his
dupes the following in exchange for their
stamps 1t is copied from the papers alluded
to and is as follows: "For Dr. Sage's Ca
tarrh Remedy, take eight grains Carbolic
Acid, seven grains OF Camphor and two and
half grains Of common Salt, the whole TO be
colored with a little Prussian blue" This
makes powerful caustic mixture as unlike
DR.. Sage's Catarrh Remedy (Which Is perfectly
unirritating, mild, soothing and pleasantly
as light is from darkness. As a burnt child
breads the fire." if any have been so foolish as
to have burned their noses sore with this
caustic compound thinking that they were
using the same as DR. Sage's celebrated Catarrh
Remedy they WILL 1t is TO be hoped, profit by
the lesson thereby taught them and not be so
ready next time TO bite at every catch-penny
advertising dodge that swindlers may offer
them. For DIR. Pierce's Golden Medical Dis
covery the bogus receipt reads: " Take four
drachms purified Honey, fifteen grains extract
poisonous Lettuce, thirty grains of Opium,
three and a fourth ounces dilute Spirits, three
ounces water. Mix" OF the ridiculous bo-
gus formula will tsay as did under oath,
not one Of the medicinal or poisonous ingredt
ents herpj; given elders into The composition
Of nay Golden Medical DiscoUeyYi And further
more, | will say that defy all the chemists
In the world to ascertain, by chemical analy-
sis, the composition of any OF my Family
Medicines, as they cannot be analysed so as to
determined their ingredients, many OF which
are new in medicine and, like nearly all yege-
table extracts, there are no known reagents or
chemical tests by which their presence can be
determined. If any further proof IL wanted to
satisfy any person that the receipt given above
is utterly false let that person have the mix
ture as given compounded, and not only will
ii be seen TO be entirely unlike my Discovery
in appearance, but IL a further test is wanted,
by taking dose of it, it will be found to pro
duce drowsiness and stupor, whereas my Dis
coyery, in ever so large doses, produces no
such effect. Others, located In different cities
IT,, In h.,Frt
ceipts for making my medicines, send those
that bite at their bait other and various ride
ulous formula. One sent by a villainous
knave, located in Chicago, gives the chief in
gredient of DIR. Sage's Catarrh Remedy rs
being Blue Vitriol, which is only equaled in
absurdity by another issued by parties in
Philadelphia who say that the ingredients
composing DIR. Sage's Catarrh Remedy are
"burnt Alum, white Vitriol, Sugar of Lead,
and Prussiate of Iron," and that my Golden
Medical Discovery is simply Strip aud
tincture Of Ginger" In refutation OF all the
various and ridiculous bogus receipts for
making my medicines that have ever been
or may hereafter be published and circulated,
| would say that have, In dealing with the
people, ever been governed by the maxim
that "honesty is the best policy" and
that "success makes success;n for 1t Is
because some sufferer has obtained relief
and cure that that sufferer has sent another
to me; and II Is because thousands have
been cured that they have recommended me
aud my superior remedies TO other thousands
of sufferers. In this way | am constant
" making firing advertisements for my
self and medicines 1t is common thing 10
hear people say that plenty OF advertising VIII
make a success out Of anything, whether 1t
has any merit or not. Nothing could be far
Their from the truth. 1t is with this dclusive
idea actuatng them that thousands have
ali cd hao nj
themselves bankrupt in a little while. Not
more than one in five hundred who engages
i'm advertising medicines ever makes hnan-
cial success out OF the undertaking, Tor the
reason that a medicine to be successful must
possess unusual and ertrGOydi,laJy merit. IL Is
not enough that IL should be a remedy OF fair
efficacy; it must possess superior and D01tder-
FIJI remedial properties, for if 1t does not
those who use it with the most sanguine ex-
pectations will condemn IL. They Will ex.
pect much Of it, and ii must be equal TO the
test. or it win prove rulnous to the pro
prietor. For, although great display OF ad.
vertising will, many times, create a consla-
able immediate demand for the article adj
vertised, yet II that article does not possess
real merit the demand will be only tempo
rary; the fraud will be detected, and the re-
action will upset the proprietor and all his
high expectations long before he Is able TO
recover the amount of money already
expended. Win tlilS view Vi tnc suDJSCl
! have felt warranted in contracting for hun
dreds Of thousands Of dollars worth Of ad-
vertising in the newspapers OF this and other
countries, feeling perfectly assured that the
merits Of my remedies were SO great as TO
insure a financial success out OF such bold
undertaking. And in this ! have not been
disappointed, for my sales have increased
steadily year after year, until they viii this
year largely exceed half million dollars
worth Of my medicines. This grand success,
] ara certain, could never have been attained
had the medicines not possessed superior and
wonderful merits.
The 7oledo Bialle, in an editorial article, has
truly said, abiding to my business, that
great success is never achieved without
merit. An article that holds the field year
after year. and the sales Of which Increase
regularly and rapidly, must have absolute
merit.n
The article continues: "Dr r. V. Pierce,
OF Buffalo, N Y, occupies our entire eighth
page to-day with his various articles. We ad-
nit IL because we know the doctor, and know
OF his articles. We know him to be regu-
larly-educated physician, whose diploma
hangs on the wall Of his Office, and we know
that he has associated with him several OF the
most eminent practitioners in the country;
We know that parties consult him, by man
and In person, from all the States In the Union
every day. and that they are fairly and hon