Los Angeles daily herald. [volume] (Los Angeles [Calif.]) 1873-1876, 1874-01-20
Prospectus for 1874. Seventh Year

H. 1.SsuO-1
An Illustrated Monthly Journal; ami
versally admitted to be abandonment
Periodical in the World. A
Representative and Champ
ION of american Taste.
NOT FOR SALE IN NEWS OR BOOK STORES.
THE ALDINE, while issued with all the
regularity, has none OF the temporary or time
ly interest characteristic OF ordinary periodi-
calls. IL Is an elegant miscellany ofpure, light
and graceful literature and collection OF
In black and white. Although each succeed
Ing number affords fresh pleasure To Its
friends, the real value and beauty of The Al
dine will be most appreciated after 1t has been
bound up at the close of the year. While 9TH
or publications may claim superior cheapness,
as compared with rivals ola similar class, The
Aldine is a unique and original conception
alone and pproached-abSOutely without
competition In price or character. The possess
sor of u complete volume cannot duplicate the
quantity OF fine paper and engravings In any
other shape or number of volumes for ten
times Its cost /; and then, there are chromos
besides !!
Art Department. 1874.
The illustrations of The Aldlne have won
worldwide reputation, and in the art-centeIs
of Europe 1t Is an admitted fact that Its wood
cuts are examples OF the highest perfection
ever attained. The common prejudice In
favor OF "steel-plates,'is rapidly yielding to Il
more educated and discriminating taste which
recognizes the advantages of superior artistic
quality with greater facility of production.
delicacy and elaborate finish OF the most cost
~ steel plate, while they afford q better rem
dering of the artists original.
To fully realize the wonderful work which
The Aldine is doing for the cause of art-cul-
ture in America, II Is only necessary to con-
slider the cost to the people OF any OF her decent
representations of the productions of greal
painters
In addition to designs by the members of
the National Academy, and other noted
American artists. The Aldine Will produce
examples of the best foreign masters, select
ed with view to the highest artistic success
and greatest general interests. Thus the
subscriber to The Aldine Will, at trifing
cost, enjoy in his own home the pleasures and
refining influences of true art.
The quarterly tinted plates for 1874 will be
by Thomas Moran and j. d. Woodward.
The Christmas issue for 1874 will contain
special designs appropriate to the season, by
our best artists, and will surpass in attractions
any OF Its predecessors.
Every subscriber to The Aldine for the year
1874 vii receive q pair OF chromOs. The Origi-
nal pictures were painted in oil for the publish.
er of The Aldine, by Thomas Moran, whose
gress for ten thousand dollars. The subjects
were chosen to represent 1.-THE East" and
"The West" One is a view in The White
Mountains, new Ham pShlTe; the other gives
The Cliffs of Green River, Wyoming Terri.
tory. The difference in the nature OF the
scenes themselves is pleasing contrast and
affords good display of the artists scope and
coloring. The chrOmos are each worked from
thirty distinct plates, and are in size Q2xl6)
and appearance exact fac Smiles ofthe origi.
nails. The presentation of a worthy example
of Americas greatest landscape painter to tho
subscribers of The Aldine was a bold but pecu
liarly happy idea, and its successful realiza,
ton Is attested by the following testimonial
over the signature of Mr.. Moran himself
,4 Newark, N. j., Sept. goth, 1873
Messrs. James sutton Co.
GENTLEMEN,-I am delighted. with the
proofs in color of your chromos. They are
wonderfully successful representations by
mechanical process of the original paintings
Very respectfully, THOMAS MORAN.
The chroms are in every sense American.
They are by an original American process,
with material of American manufacture
from designs of American scenery, by an
American artist, and presented to subscri-
berS of the first successful American art
Journal. mo better because Of all this, they
will certainly possess an interest no foreign
production can inspire, and neither are they
any the worse 4 by reason OF pecaiar, faclii-
only trife, while equal In every respect to
other chromos that are sold singly for double
the subscription price of The Aldine. Persons
of taste will prize these. pictures for them
selves-not for the price they did or did not
cost, and will appreciate the enterprise that
renders their distribution possible.
lIany suUScTiDer Snouiu lnulcale pref
erence for figure subject, the publishers will
| send Thoughts of Home" a new and beauti :
full chrome, l4x2O inches representing little
Italian exile whose speaking eyes betray the
lOngings of his heart.
Terms.
S5per annum, in advance, with oil chromos
free. For 80 Cents Extra. the chromOs will
be sent mounted, vanished, and prepared by
| mail.
The Aldne will, hereafter be- obtainable
only by subscription. There will be no re-
duced or club rate; cash for subscriptions
must be sent to the publisher direct, or to the
local canvasser, without responsibility to the
publishers, except in cases where the certf-
cate is given, bearing the fac smile signature
OF James Sutton K Co.
CanvaSsers Wanted.
Any person wishingto act permanently as
local cnnvasser will receive full and prompt
Information by applying to
James sutton Il Co., Publishers,
dec28 50 Maiden Lane, New York.