Los Angeles daily herald., 1874-01-21
Prospectus Tor 1874. Seventh Year.
THE. al. DIN T.,

THE: ALDENE,
An Illustrated Monthly Jowmoi: ami
gcr8dlly admitted to be hdndsomest
Periodical in the World. A
Representative and Champ
ion Of american Taste.
NOT FOR SALE IN NI.ws OR book STORES.
THE ALDINE. while issued with all the
regularity, has none of the temporary or time
ly interest characteristic of ordinary perlodl-
calls. II is an elegant miscellany OF pure, light
and graceful literature and II collection OF
pictures, the rareSt specimens of artistic skill
in black and white. Although each succeed
ing number affords n fresh pleasure to its
friends, the real value and beauty of The AL
dine Will be most appreciated after 1t has been
bound up at the close OF the year. While oth-
er publications may claim superior chtapnesS,
as compared with rivals ola similar class, The
Aldne is unique and original conception
alone and prOached-ahSOlutely without
competition in price or character The posses
sor of a complete volume cannot duplicate the
quantity of fine paper and engraVings III any
other shape or number of volumes for ten
times its cost; and then, there are chromoS
besides
AR. Department. 1874.
The illustrations of The Aldlne lave won Il
Worldwide reputation and in the ar-centefs
of Europe ii is am admitted TACT that its wood
cuts are examples of the highest perfection
ever attained. The cummCn prejudice in
favor Of "steel-plates,"is rapidly yielding to II
more educated and discriminating taste which
recognizes the advantages Of superior artistic
quality with greater facility of production.
The wood cuts of The Aldine possess all the
delicacy and elaborate finish Of the most cost
~ steel plate, while they afford Il better rem
derng of the artists original.
70 fully realize the wonderful work which
The Adine is doing for the cause of art-cui-
turain America, ii is only necessary to c"i-
slider the cost to the people OF any other decent
representations Of the productions of greal
painters.
In addition to designs by the members Of
the National Academy, and other noted
American artists. The Aldine Will produce
examples the best foreign masters, select
ed with view to the highest artistic success
subscriber to The Aldine WILL at II triting
cost, enjoy in his own home the pleasures and
refining influences of true art.
The quarterly tinted plates for lS14 will be
by Thomas Moran and j. u. Woodward.
The Christmas issue for 1874 will contain
special designs appropriate to the season, by
our best artists, and Will SurpaSS in attractions
any Of its predecessors.
Premium for 1874.
Every subscribcrto The !Aldine for the year
1874 will receive II pair of chromos The origi-
nal pictures were painted in oil for the publish
err of The Aldine, by Thomas Moran, whose
great Colorado picture was purchased by Con-
gress for ten thousand dollars. The subjects
were chosen to represent "rhe East and
"The West" One is a view in The White
Mountains, New Hampshire; the other gives
| The Cliffs of Green River. Wyoming Terri,
| tory. The difference in the nature OF tho
| scenes themselves is Il pleasing contrast aand
| affords good display OF the artists scope and
| coloring. The chromos are each worked from
| thirty distinct plates, and are in size 12xl6j
| and appearance exact fac SMILES OF the orisi-
nails. The presentation ola worthy example
| of Americas greatest landscape painter to tho
| subscribers of The Aldine was a bold but pecu
| liarly happy idea, and its successful fealZa.
ton is attestcd by the following testimonial
| over the signature of Mr.. Moran himself.
Newark, n. j., Sept. Goth, 1879
! MeSsrs. James Sutton IL Co.
| GENTLEMEN,-I am delighted with the
proofs in color of Your chromos. They are
| wonderfully successful repre- sensations by
! mechanical process of the original paintings
Very respectfully, THOMAS MORAN.
The chroms are in every sense American.
| They are by an original American process,
| with material of American manufacture,
| from designs of American scenery, by an
| American artist, and presented to subscr-
| bers of the first successful American Art
Journal. If no better because of all this, they
will certainly possess an interest no foreign
production can inspire, and neither are they
any the worse II by reason OF peculiar facih
ties of production, they cost the publishers
onya trifie, while equal in every respect to
other chromos that are sold singly for double
| the subscription price of The Aldine Persons
| of taste will prize these pictures for them
selves-not for the price they did or did not
cost, and will appreciate the enterprise that
| renders their distribution possible.
| Ifany subscriber should indicate a pref
erence for figure subject, the publishers Will
send "Ihoughts of Iiome," Il new and beaut =
full chrome, l4X2O inches representing 1t little
| Italian exile whose speaking eyes betIay the
ongings of his heart.
Terms.
| 25per annum, in advance, with oil chrOmoS
free For so Cents Extra. the chiomos Will
be sent, mounted, vanished, and prepared by
| mail.
The Aldine will, hereafter be- obtainable
| only by subscription. There will be no rc-
duced or club rate; cash for subscriptions
must be sent To the publisher direct, or to the
| local canvaSser, without responsibility to the
| publishers, except in eases where the certifi-
cate is given, bearing the fac smile signature
| of James sutton 4 Co.
| CanvasscrS Wanted.
Any person wishing to act permanently as
| local canvaSSer will receive full and prompt
Information by applying to
James sutton d. Co.. Publishers,
| dec2S- IS Maiden Lane, New York.