Los Angeles daily herald., 1874-02-01

THE ALDINE,
An Illustrated Monthly Journal ami
rersalty admitted TO be handsomest
Periodical n the World. 4
Representative and Champ
ION of american Taste.
NOT FOR SALE IN NEWS OR BOOK STORES.
THE ALDINE, while issued with all the
regularity, has none OF the temporary or time
ly interest characteristic of ordinary perOdI-
Gals. 1t is an elegant miscellany of pure light
and graceful literature and collection o.
pictures, the rarest specimens of artistic skill
in black and white. Although each succeed
Ing number affords a fresh pleasure to its
friends, the real value and beauty of The Al
dine will be most appreciated after II has been
bound up at the close of the year While 9TH
as compared with rivals ola similar class, The
Aldine is a unique and original conception
alone and proached-absolutely without
competition in price or character The possess
sor of a complete volume cannot duplicate the
quantity of fine paper and engravings In any
other shape or number OF volumes for ten
times its cost p; and then, there are chromos
Art Department.. 1874.
The illustrations of The Aldine have won a
worldwide reputation, and in the art-centers
cuts are examples Of the highest perfection
ever attained. The common prejudice In
favor of "steel-plates,'is rapidly yielding to a
more educated and discriminating taste which
recognizes the advantages of superior artistic
quality with greater facility of production.
The wood cuts of The Aldine possess all the
delicacy and elaborate finish of the most cost :
ly steel plate, while they afford better rem
dering of the artists original.
To fully realize the wonderful work which
The Aldine is doing for the cause of art-cul
s,,A ,nrpp ts IN vy
slider the cost to the people Of any other dece n
representations of the productions of grea
painters.
In addition to designs by the members Of
the National Academy, and other noted
American artists. The Aldine will produce
examples the best foreign masters, select
ed with view to the highest artistic success
and greatest general interests. Thus the
subscriber to The Aldine will, at II trifiing
COST enjoy in his own home the pleasures an 4
refining influences of true art.
The quarterly tinted plates for 1874 will be
by Thomas Moran and j. d. Woodward.
The Christmas issue for 1874 will contain
special designs appropriate to the season, by
our best artists, and willsurpass in attractions
any of Its predecessors. rFt
Premium for 1874.
Every subscriber to The Aldine for the year
1874 will receive pair of chromos. The orig:-
nal pictures were painted in oil for the publish
er OF The Aldine, by Thomas Moran, whose
great Colorado picture was purchased by Con-
gress for ten thousand dollars. The subjects
were chosen to represent "The East and
1.-The West" One Is q view in The White
Mountains, New Hampshire; the other gives
The Cliffs Off Green River, Wyoming Terri.
tory. The difference in the nature of the
scenes themselves Is a pleasing contrast land
affords good display of the artists scope and
coloring. The chrOmos are each worked from
thirty distinct plates and are in size (l2xl8)
and appearance exact fac SMILES OF the Origi-
nails. The presentation of a worthy example
of Americas greatest landscape painter to the
subscribers of The Aldine was a bold butpecu
liarIy happy idea, and its successful realiza-
ton is attested by the following Testimonial
over the signature Of Mr.. Moran himself.
Newark, N. j., Sept Goth, 1873
Messrs. James Sutton Il Co. -
GENTLEMEN,-I am delighted with the
proofs in color of your chromos. They ar.
wonderfully successful representation by
mechanical process OF the original paintings
Very respectfully, THOMAS MORAN.
The chrOms are in every sense American.
They are by an original American process,
with material of American manufacture,
from designs of American scenery, by an
American artist, and presented to subscri-
beers of the first successful American iArt
Journal. limo better because OF all this, they
will certainly possess an interest no foreign
production can inspire, and neither are they
any the worse II by reason of peculiar facili-
ties Of production, they cost the publishers
only "a trihe, while equal In every respect to
other chromos that are sold singly for double
| the subscription price of The Aldine. Persons
| of taste will prize these pictures for them
| selves-not for the price they did or did not
| cost, and will appreciate the enterprise that
| renders their distribution possible.
Ifany subscriber should indicate pref
| erence for figure subject, the publishers will
| send Thoughts of Home" new and beauti :
| full chromo l4x2O inches representing little
Italian exile whose speaking eyes betmy the
| longings Of his heart.
| Terms.
IS per annum, in advance, with OIL chromos
| free. For 30 Cents Extra. the chromOs will
be sent, mounted vanished, and prepared by
mail.
The Aldne will, hereafter be- obtainable
only by subscription. There will be no re-
| duced or club rate; cash for subscriptions
must be sent to the publisher direct or TO the
local canvasser, without responsibility to the
| publishers, except in eases where the certifi-
| cate is given, bearing the fac smile signature
of James Sutton 4 Co. fNaHI
CanvasserS Wanted.
Any person wishing to act permanently as
local canvasser will receive FULL and prompt
Information by applying to
James sutton d Co.. Publishers,
dec28 58Maiden Lane. New York.