Los Angeles daily herald., 1874-07-01
The Mission of "The Herald"


toe reproduce the article alluded 10; and we trust
the objects herein set forth ,0H continue TO ercte
an Interest in all people, in town and county.
-EDl
Books and pamphlets have been
written and newspapers published al
most without number; magazine arti-
cles, letters and circulars innumerable
have been written and circulated, all
having in view the specific object of
publishing to the world the peculiari-
ties of the Pacific Coast-setting forth
the climate, soil, productions and re-
sources of the country, aiming to show
the conveniences and advantages of
this favored Western land over other
sections of our coantry. For instance,
the coast has had the West and West
ern World; this State has the Resources
of California; Santa Barbara, the Press;
San Diego, the Union-recognized or
gans representing the special and va
ried interests of these localities; and
who can estimate the value of these
efforts to the communities thus repre-
sented They are untold. 1t is ad-
mitted that Mr.. J. A. JoHNsoN's eff
forts in this direction for Santa Bar.
bara has mainly resulted in the acqui-
sition of hundreds of thousands of dol
lars in the aggregate to that city, rep
resented by the parties brought thither
by the enterprise of the Press. The
question is, shall Los Angeles county,
one of the most important counties in
the Golden State, and probably the
richest in undeveloped resources, the
first, the representative county of
Southern California, and centrally To-
Gated therein - shall Los Angeles
city, the emporium of Southern Cali
fornia, so centrally located, be without
such recognized organ longer? One
thing is certain, Southern California
must "paddle her own canoe" There
is coldness, an indifference, to say
the least, by San Francisco and north
ern journals towards us. They do not
care to especially advertise us abroad,
any further than common interest is
felt for the State at large. The local
press Of Southern California--our CO.
temporaries-are working with piA,
ably representing their respective To-
calities. And the press of this city
have done, and are still doing, much
toward faithfully advertising us to the
Il. I, L.
greater work is needed to be done. The
real Importance of Los Angeles city
and county of to day should be
better known abroad and more fully
illustrated to the world. Having
no political battles to fight; no
jealous chickering's or local warfare
of any kind to carry on, we join
hands with our local contemporaries in
taking care of all that is dear to Los
Angeles, in all her varied interests.
And while this shall be our daily
work, we want the WEEKLY HERALD
to go forth, hundreds of copies to
Europe and thousands of copies to the
States, freighted with full and truth
full information-a perfect representa-
ton of all our material interests and
industries. First, our superior climate;
our soil, its great richness and special
adaptabilities our untold fruit-rais-
ing interests, especially semi-tropical
fruits; the quality and prices of our
lands; our immense grazing interests,
especially the dairy branch of these
interests; our undeveloped and de-
manded manufacturing interests; our
undeveloped numbering interests; our
no inconsiderable mining interests
our important commercial interests;
our financial interests; the bee inter-
ests, promising such large returns; and
last, but by no means least, our educa-
tional interests, the splendid condi-
tion of our public schools, the excel
lent facilities here afforded for the
education of our youth, proving this
to Eastern people who are looking
westward Tor future home, but who
have hitherto hesitated, fearing lest
this, the dearest of all our interests,
could not be attained as fully in Cali
fornia as in the East.
1t was the original purpose of the
publishers OF the HERALD to make
this paper perfect reflex of this city
and county in all its interests, devel-
oped and undeveloped, present and
prospective to be a mirror through
which our Eastern friends can see
what this country is and what we are
as a people, socially and morally.
These objects were quite fully an
nounced in our issue of the 4th of April
last. But circumstances beyond their
control have prevented them from be-
ing carried out fully until now. AS
an efficient agency in furthering these
objects, and for a perfect accomplish
ment of the same, we solicit, and hope
to receive contributions from every
source; from every village in the
county; from teachers; from farmers;
from the Changers, those practical ag-
rieulturists, a few facts and figures
items of Understanding TO build up
this country. "To do the greatest
good to the greatest NUMBER" in the
diffusion of reliable information re-
lating to this sunny land, and espe-
cially to this particularly favored spot,
will be our aim. 10 anticipate if pos