Los Angeles daily herald., 1874-01-22
Prospectus for 1874. Seventh Year.
The ALDINE,

TIE N.DheV-5
An Illustrated Monthly Journal; AMI
ucrsally admitted to be hdndsomest
Periodical an the World. Il
Representative and Champ
ion of american Taste.
NOT FOR SALE IN NEWS OR BOOK STORES
THE ALDINE, while issued with all the
regularity, has none OF the temporary or tiine-
ly interest characteristic OF ordinary perio1a-
calls. 1t Is un elegant miscellany OF pure, ilSnt
and graceful literature and COLLECTION q
pictures, the rarest specimens OF artistic Skill
In black and white. Although each succeed
friends the real value and bcuuty OF The AL
dine will be most appreciated amer 1t has been
bound up mt the close OF the year. While 9TH
erpubications may claim superior ehsapn less
as conn pared with rivals Ola similar class, The
Aldine il a unique and original conception
alone and unapproached- absolutely without
competition in price or character. Inc posses
sor OF complete volume cannot duplicate the
quantity of fine paper and engrRvings Ia any
other shape or number of volumes LOT ten
times its cost and then, there are ehromos
Art Department. 1874.
The illustrations of Tho A!dine have won
worldwide reputation, and In the art-oenters
of Europe II is an admitted fact that its wood
over attained. The common prejudice Ia
favor of "stecl-plates,"isr rapidly yielding to u
more educated and discriminating taste which
the 81
The wood cuts of The Aldine possess all the
delicacy and elaborate finish OF the most cost :
ly steel plate, while they afford better rem
dering OF the artists original.
ToIully realize the wonderful work which
The Aldine Is doing for the cause of art-euii
ture I'm America. 1t Is only necessary to con-
representations OF the productions Of grca1
painters.
In addition to designs by the members of
the National Aeadsmy and other r n1ted
examples of the best foreign masters, select
ed with view to the highest artistic success
and greatest general interests. Thus tho
subscriber to The Aldine will, at trifing
cost, enjoy in his own home the pleasures and
refining influences OF true art.
The quarterly tinted plates for 1874 will be
The Christmas issue for 1874 will contaiH
special designs appropriate to the season, By
our best artists, and will surpass in attractions
any Of Its predecessors.
Premium for 1874.
Ev.ry subscriber to The Aldine for the year
1874 will receive q pair of chromos. The orist-
nal pictures were painted in oil for the pu blish
er OF The Aldine, by Thomas Moran, whose
great Colorado picture was purchased by Con.
gress for ten thousand dollars. The subjects
were chosen to represent "The East and
"The West" One is view In The White
The Cliffs OF Green River, Wyoming Terri.
tory. The difference In the nature Of the
scenes themselves Is pleasing contrast ] and
affords good display OF the artists scope and
eoloring. The chromos are each worked nom
thirty distinct plates, and are in size Q2xl0
and appearance exact fac SMILES OF the origa-
nails. Tho presentation Of worthy example
Of Americas greatest landscape painter to tbs
subscribers of The Aldine was bold but pecu
liarly happy Idea, and Its successful realiza
ton is attested by the following Testimonial
Newark, N. j., Sept. 10Th, 1873
Messrs. Jamos Sutton Co.
proofs In color of your chromos. Thoy a,e
wonderfully successful Representations by
mechanical process of the original paintings
Very respectfully, THOMAS MORAN.
Tho chroms are In every sense American.
With material of american Manufacture
from designs of American scenery, by an
American artist, and presented to subscri-
bers OF the first successful American Art
Journal. II no better because OF all this, they
will certainly possess an interest no foreign
production can inspire, and neither are they
any the worse II by reason of peculiar faoili.
Of ne cost sys ns
other chronOs that are sold singly for double
| the subscription price Of The Aldine. Persons
| Of taste will prize these pictures for them
| selves--not for the price they did or did not
cost, and will appreciate the enterprise that
| renders their distribution possible.
| Ifany subscriber should indicate q pref.
| erence for a figure subject, the publishers will
send Thoughts Of Home,"a new and beauti
| full chrome Hx20 inches representing q little
| Italian exile whose speaking eyes betray the
| longings Of his heart.
| Terms.
IS per annum, in advance, with oil chromos
| free. For 80 Cents Extra, the chrOmos will
| be sent mounted, vanished, and prepared by
| mail.
The Aldine will, hereafter be- obtainabls
| only by subscription. There will be NO re-
| duced or club rate; cash for subscriptions
must be sent to the publisher direct, or to the
| local canvasser, without responsibility to the
| publishers, except in cases where the certif-
| cate Is given, bearing the fac smile signature
of James Sutton d Co. 4
CAnveSserS Wanted.
Any person wishing to act permanently as q
local canvasser will receive full and prom pit
Information by applying to
James sutton Il Co., PublisherA,
dec8 50 Maiden Lane. New York.