Los Angeles daily herald., 1874-01-14
Prospectus for 1874. Seventh Year.
THE ALDINE,
an Illustrated Monthly Journal. aml-
persally admitted to be hands0mest
Periodical IN the World. 4
Representative and Champ
ion of american Taste.

Representative and Champ
ion OF american Taste.
NOT FOR SALEM NEWS OR BOOK STORES.
THE ALDINE, while Issued with all the
regularity, has none of the temporary or time
~ interest characteristic of ordinary periOdi-
Gals. 1t Is an elegant miscellany of pure, light
and graceful literature and collection OF
pictures, the rarest specimens of artistic skill ,
in black and white. Although each succeed
ing number affords "a fresh pleasure to its
friends, the real value and beauty of The AL
dine will be most appreciated after ii has been
bound up at the close of the year. While 9th
err publications may claim superior cheapness,
as pared with rivals ofa similar class, The
Aldine Is a unique and original conception
alone and Observation-Disclosures without
competition in price or character. The posses
sor OF q complete volume cannot duplicate the
quantity of fine paper and engravings in any
other shape or number of volumes for ten
times Its cost and then, there are chromos,
Art Department. 1874.
The illustrations OF The Aldine have won a
worldwide reputation, and in the art-centers
of Europe 1t is an admitted fact that its wood
cuts are examples of the highest perfection
ever attained. The common prejudice in
favor of "steel- plates,"is rapidly yieldingto a
more educated and discriminating taste which
recognizes the advantages OF superior artistic
quality with greater facility of production.
The wood cuts Of The Aldine possess all the
delicacy and elaborate finish OF the most cost :
ly steel plate while they afford q better rem
dering of tho artists original.
TOfully realize the wonderful work which
The Aldine Is doing for the cause of art-cul-
ture In America, it is only necessary to con-
slider the cost to the people of any other decent
representations OF the productions of greal
painters.
In addition to designs by the members of
the National Academy, and other noted
American artists, The Aldine will produce
q " nj q m
ed with a view to the highest artistic success
and greatest general interests Thus the
subscriber to The Aldine will, at AZ trifing
cost, enjoy in his own home the pleasures and
refining influences of true art.
The quarterly tinted plates for 1874 will be
by Thomas Moran and j. d. Woodward.
special designs appropriate to the season, by
our best artists, and will surpasS In attractions
any of its predecessors.
Premium for 1874.
Every subscriber to The Adine for the year
1874 will receive pair of chromos. The origi
nal pictures were painted in oil for the publish
er OF The Aldine, by Thomas Moran, whose
picture 6y Gon
were chosen to represent 1.-THE East" and
"The West" One Is u view in The White
Mountains, New Hampshire; the other gives
The Cliffs of Green River, Wyoming Terri
tory. The difference in the nature of the
scenes themselves is a pleasing contrast md
affords good display of the artists scope and
COlOTlnR. Inc cHTOnOS are eaCn worked rom
thirty distinct plates, and are in size Q2xl6)
and appearance exact fac SMILES ofthe orfgi-
nails. The presentation of q worthy example
of Americas greatest landscape painter to the
subscribers of The Aldine was bold but pecu
liarly happy idea, and its successful realiza-
ton is attested by the following testimonial
over the signature OF Mr.. Moran himself
Newark, n. j., Sept. 10Th, 1873
Messrs. James Sutton & Co.
GENTLEMEN,-I am delighted with the
proofs in color of your chromos. They are
wonderfully successful representations by
mechanical process of the original paintings
Very respectfully, THOMAS MORAN.
The chroms are in every sense American.
They are by an original American process,
from designs of American scenery, by an
American artist, and presented to subscri-
bers OF the first successful American Tart
Journal. Ii no better because OF all this, they
will certainly possess an interest no foreign
production can inspire, and neither are they
any the worse II by reason of peculiar facili-
ties of production, they cost the publishers
only trife, while equal In every respect to
other chromOs that are sold singly for double
the subscription price of The Aldine. Persons
of taste will prize these pictures for them
selves-not for the price they did or did not
cost, and will appreciate the enterprise that
renders their distribution possible
Ifany subscriber should indicate pref
erence for figure subject, the publishers Will
send Thoughts of Home," new and beauti
full chrome, l4x20 inches representing little
Italian exile whose speaking eyes betray the
longings of his heart.
Terms.
S5per annum in advance, with oil chromos
free For 80 Cents Extra, the chrOmos will
be sent, mounted, vanished, and prepared by
mail.
The Aldine will, hereafter be- obtainable
only by subscription. There will be no re-
duced or club rate; cash for subscriptions
must be sent to the publisher direct, or to the
local canvasser, without responsibility to the
publishers, except in cases where the certifi-
cate is given, bearing the fac smile signature
of James Sutton Il Co.
Canvassers Wanted.
Any person wishing to act permanently as
local canvasser will receive full and prompt
Information by applying to
James sutton a. Co., Publishers,
dec28 So Maiden Lane, New York.