River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1874-05-26
a Home Subject.


stating that the JOURNAL now has
moro extensive circulation than any
newspaper In the state, published in a
town or city of an equal number of in
habitants. There are, in fact, but few
so-called county, or country papers,
published in city or village of any
size in the state, which have reached
the same extent of circulation. More
than this, our list is gradually anG con-
tinually increa sing. There age two
reasons for this. First, our advertise
ments have drawn attention to the
place, and it is becoming noted as a
live business town. Next, our citizens
are paying for large number of copies
which are sent abroad. These things
invite attention to our village, and
people far and near, seek the JOURNAL
for information. Our Tuesdays edition
spreads out before the public a map of
nearly one.half our village; while that
of Friday spreads out the other half.
Nearly all of our business men and me.
chanlcs now advertise, and, but very
few Of their advertisements-no
with the exception of few business
cards, appear in both editions. These
with our local items, make up a weekly
map and history of our village and
its surroundings. And it is the char.
acter of the community which makes
mp the newspaper it represents. ThIuk
of it as you will, but it is quite impo s-
slble for country newspaper to get
much ahead of its surroundings. Like
a mirror, it reflects the objects which
are in frout of it. IF the object is ugly
the image is equally so; if it be beauti-
fu', the image is ne less SO. 1t is the
business Of the newspaper however, to
prune the rough edges, aud trim and
polish the corners. But prune and
trim as best you may, TIE real char
acter of the object reflected IS readily
discerned.
1t was not, however, our object in
writing this article to write disserta-
ton, nor yet semon. We desire to
impress our readers the Importance Of
advertising, which they are now Hber-
ally doing, and of the still greater i'm
portauce of pushing their advertise
mcnts abroad. While cur advertisers
furnish the motive power it becomes
the duty of our subscribers, and of our
citizens generally, to direct its use;
with them rests the responsibility, NOR
ally, socially, and financially. Remem-
Der that We have no cause Of complaint,
but we would invite still further effort,
as we'll as encourage every enterprise
for Improvement in every branch %
business-in every moral, or reforma-
tory enterprise, whether public or pri-
vate. Yes, lend us your aid financially,
and we will seud the JOURNAL, not
alone into every nook and corner of
Pierce county, but through the length
and breadth of the St. Croix Valley,
and to hundreds aiar off. Report to US
the results Of your labors, the condition
of your crops, the productions of your
hands as artisans, mechanics or laborers,
and we will give them to the world In
this way all will soon come to feel a
common interest in a common cause,
and mutual prosperity will be the re-
suit.
But above all things, never whine
never complain-be not eterually vic.
timized, lest people suspect that there
is screw loose in your head, or that it
is strangely out of balance. Smile at
misfortune, and ride in triumph over
seeming disaster. Make the sun shine
every where let vein of wit and hui
NOR run through all of life's little
crosses; be cheerful, hopeful and even
gay, and success will eventually crown
every effort of your livcs-even to the
sending Of the JOURNAL to two thousand |
subscribers aud ten thousand readers
within the next two years.
-.sss-.------
TRY as diligently as a whipped school