Los Angeles daily herald., 1874-01-08


regularity, has none of tho TEN porary or time
ly interest characteristic OF ordinary periOdi-
calls. 1t Is an elegant miscellany ofpure, light
and graceful literature and II collection OF
pictures, the rareSt specimens OfartiStic skill
In black and white. Although each succeed
ing number affords fresh pleasure to its
friends, the real value and beauty Of The Al
dine will be most appreciated after 1t has been
bound up at the close ofthe year. While 9TH
er publications may claim superior cheapness
as compared with rivals ola similar class, The
Aldine Is u unique and original conception
alone and Observation-Disclosures without
competition in price or character The posses
sor of Il complete volume cannotduplicate the
quantity of fine paper and engravlngs in any
other shape or number of volumes for ten
times It's cost and then, there are chromos,
Art Department. 1874.
The illustrations of The Aldine have won a
worldwide reputation, and in the art-centers
of Europe 1t is an admitted fact that Its wood
cuts are examples OF the highest perfection
ever attained. The common prejudice in
favor of "steel- pilates, "is rapidly yielding to a
more educated and discriminating taste which
recognizes the advantages of superior artistic
quality with greater facility OF production
The wood cuts of The Aldne possess all the
delicacy and elaborate finish of the most cost
ly steel plate, while they afford better rem
derng of the artists original.
To fully realize the wonderful work which
The Aldine is doing for the cause of art-cul-
ture in America, II is only necessary to con.
slider the cost To the people Ofany other decent
representations of the productions OF grea1
painters.
In addition to designs by the members OF
the National Academy, and other noted
American artists. The Aldine will produce
examples of the best foreign masters, select
ed with view to the highest artistic success
and greatest general interests. Thus the
subscriber to The Aldine will, at IL trifllng
cost, enjoy in his own home the pleasures and
refining influences of true art.
The quarterly tinted plates for 1874 will be
by Thomas Moran and j. d. Woodward.
The Christmas issue for 1874 will contain
special designs appropriate to the season, by
our best artists, and will surpass in attractions
any OF Its predecessors.
Premium for 1874.
Every subscriber to The Aldinc for the year
1874 will receive pair of chromos. The origi-
nal pictures were painted in oil for the publish
er of The Aldine, by Thomas Moran, whose
gress for ten thousand dollars The subjects
were chosen to represent "Ihe East" and
1.-THE West" One Is IL view in The White
Mountains, New Hampshire; the her gives
The Cliffs OF Green River, Wyoming Terri
tory. The difference in the nature OF. the
scenes themselves is a pleasing contrast land
affords good display ofthe artists scope and
coloring. The chromos are each worked from
thirty distinct plates, and are in size Q2Xl6)
and appearance exact fac SMILES of the origi-
mails. The presentation of q worthy example
of Americas greatest landscape painter to the
subscribers of The Aldine was a bold but pecu
ton is attested by the following testimonial
over the signature of Mr.. Moran himself.
Newark, N. j., Sept. Goth, 1873
MesSrs. James sutton x Co.
GESTLEMEN,-I am delighted with the
proofs In color of your chromos. They are
wonderfully successful representations by
mechanical process of the original paintings
The chroms are In every sense American.
They are by an original American process,
with material of American manufacture,
from designs of American scenery, by an
American artist, and presented to subscri-
bers of the first successful American Art
Journal. If no better because of all this, they
will certainly possess an interest no foreign
production can inspire, and neither are they
any the worse If by reason of peculiar facili-
ties of production, they cost the publishers
only trifle, while equal in every respect to
other chromos that are sold singly for double
the subscription price of The Aldine. Persons
OF taste will prize these pictures for them
selyes-not for the price they did Or did not
cost, and will appreciate the enterprise that
renders their distribution possible.
Ifany subscriber should indicate pref
erence for figure subject, the publishers will
send Thoughts of Home" n new and beauti-
full chrome, l4x20 inches representing little
Italian exile whose speaking eyes betray the
Terms.
S5per annum In advance, with oil chromOs
free. For 90 cents Extra, the chromoS VIII
be sent, mounted vanished and prepared by
mail.
The Aldine WILL hereafter be- obtainable
only by subscription. There will be no re-
must be sent to the publisher direct, or to the
local canvasser, without responsibility to the
publishers, except In cases where the certif-
cate Is given, bearing the fac smile signature
of James Sutton 4 Co.
Canvasscrs Wanted.
Any person wishing to act permanently as a
local canvasser will receive full and prompt
Information by applying to
James sutton d Co., Publtshers,
| dec2S So Maiden Lane, New York