New national era. [volume] (Washington, D.C.) 1870-1874, 1874-06-25
ART DEPARTMENT.. 1871.

The illustrations of THE ALDINE have
won a worldwide reputation, and in the art
centres of Europe it is an admitted fact that
its wood cuts are examples of the highest
perfection ever attained. The common
prejudice in favor of 'steel plates, ;" is rapid.
ly yielding to more educated and discrimin.
ating taste which recognizes the advantages
of superior artistic quality with greater facili.
ty of production. The wood-cuts of THE
ALDINE possess all the delicacy and elabor.
ate finish Of the most costly steel plate
while they afford better rendering of the
artists original.
To fully realize the wonderful work which
THE ALDINE is doing for the cause of ART
culture in America, it is only necessary to
consider the cost to the people of any other
descent representations of the productions Of
great painters.
In addition to designs by the members o.
the National Academy, and other noted
American artists, THE ALDINE will re.
produce examples of the best foreign
masters, selected with view to the highest
artistic success and greatest general interest
Thus the subscriber to THE ALDINE will
at tritling cost, enjoy in his own home the
pleasures and refining influences of true art.
The quarterly tinted plates for 1874 will
be by Thos. Moran and J. D. Woodward.
special designs appropriate to the season, by
our best artists, and will surpass in attrac.
tons any Of its predecessors.
Premium for 1879.
Every subscriber to THE ALDINE for the
year 1874 will receive a pair of chromos.
The original pictures we've painted in oil for
the publishers of THE ALDINE, by Thomas
Moran, whose great Colorado picture was
purchased by Congress for ten thousand dol
lars. The subjects were chosen to represent
1.-THE East" and "The West" One is a
view in The White Mountains, New Hamp.
shire; the other gives The Cliffs of Green
River, Wyoming Territory. The difference
in the nature Of the scenes themselves is a
pleasing contrast, and affords good display
OF the artists scope and cOlOring. The
chrOmos are worked from thirty distinct
plates, and are in size az ICY and appear
ance exact fac-simles of the originals. The
presentation of worthy example of Ameri-
cas- greatest landscape painter to the SUBJ
scribers Of THE ALDINE was bold but
peculiarly fappy idea, and its successful
realization is attested by the following test.
mOnial, over the signature of Mr.. Moran
himself.
NEWARK, n. j., Sept. 2Oth, 1873.
Messrs. JAMES SUTTON s. Co.
Gentlemen,- Il am delighted with the proofs
in color Of your chromos. They are wonder.
fully successful representations by mCchani
cal process of the original paintings.
Very respectfully,
(Signed,) THOS. MORAN.
These chromos are in every sense Ameri
can. They are by an original American
process, with material of American manu-
facture, from designs of American scenery
by an American painter, and presented tt
subscribers to the first successful American
Art Journal. If no better because of al
this, they will certainly possess an interest
no foreign production can inspire, ant
neither are they any the worse if by reason
of peculiar facilities of production they cost
the publishers only trifie, while equal in
every respect to other chromos that are sold singh
for double the subscription price of THE
ALDINE. Persons of taste will prize these
pictures for themselves-not for the price
they did or did not cost, and will appreciate
the enterprise that renders their distribution
possible.
If any subscriber should indicate prefer
ence for figure subject, the publishers will
send Thoughts of Home" new ant
beautiful chrome, IA 20 inches, represent
ing little italian exile whose speaking eye.
betray the lOngings of his heart.