Los Angeles daily herald., 1874-01-17
Prospectus for 1874. Seventh Year.
THE ALDINE,

aeu. ~.0uuV.gA
An Illustrated Monthly Journal; AMI
persdliy admitted to be haiadsomest
Periodical n the World Il
Representative and Champ
ION of american Taste. ...
not FOR SALE IN NEWS OR BOOK STORES
THE AI4DINE, while issued with all the
regularity, has none of the temporary Ortine
~ interest characteristic of ordinary periodi-
Gals. IL Is IN elegant miscellany ofpurp, light
and graceful literature and n collection of
pictures, the rarest specimens of artistic skill,
In black and white. Although each succeed
ing number affords fresh pleasure to Its
friends, the real value and beauty OF The Al
dine will be most appreciated after II has been
bound up at the close ofthe year. While 9TH
er publications may claim superior chenpness
as compared with rivals ofa similar class, The
Aldine Is unique and original conception
alone and unapproached-abso without
sOr of a complete volume cannOttiuplicate the
quantity of fine paper and engravings In amy
other shape or number of volumes for ten
times It's cost and then, there are chronloS
Art Department.. 1874. HI,I
The illustrations of The Aldine have won a
worldwide reputation, and in the art-centerS
of Europe 1t is an admitted fact that Its wood
cuts are examples of the highest perfection
ever attained. The common prejudice In
favor Of Wis rapidly Welding t.
recognizes the advantages Of superior artistic
quality with greater facility of production.
The wood cuts of The Aldine possess all the
delicacy and elaborate finish ofthe most cost
ly steel plate, while they afford u better rem
dering of the artists original.
TOT fully realize the wonderful work which
The Aldine Is doing for the cause of art-cul-
ture in America, II is only necessary TO con
slider the cost to the people Of amy other decent
repl esentations OF the productions of greai
painters.
In addition to designs by the members OF
the National Academy, and other noted
American artists. The Aldine Will produce
examples of the best foreign masters, select
ed with view to the highest artistic success
and greatest general interests. Thus the
subscriber to The Aldine will, at u trifing
cost, enjoy in his own home the pleasures and
refining influences of true art.
The quarterly tinted plates for 1874 will be
by Thomas Moran and ]. %. Woodward. .5l
The Christmas issue for 1874 will contain
special designs appropriate to the season, by
any of its predecessors. asI4t,r- ...t
Premium for 1874.
Every subscriber to The Aidine for the year
1874 will receive O pair of chromos The Orig;-
nal pictures were painted in oil for the publish
er OF The Aldine, by Thomas Moran, whose
great Colorado picture was purchased by Con-
were chosen to represent "The East" and
''The West" One is q view In The White
Mountains, New Hampshire; the other gives
The Cliffs Of Green River, Wyoming Terri,
scenes themselves Is pleasing contrast land
affords good display of the artists scope and
colOrng. The chromOs are each worked from
thirty distinct plates, and are In size Q2xl6l
and appearance exact fac SMILES Of the orig-
nails. The presentation of q worthy example
of Americas greatest landscape painter to the
subscribers of The Aldine was a bold but pecu
ton Is attested by the following Testimonial
over the signature of Mr.. Moran himself
s. Newark, n; j., Sept. 10th, 1873
GENTLEMEN,-I am delighted with the
proofs in color of your chro mos. They are
wonderfully successful representations by
mechanical process Of the original paintings
Very respectfully, THOMAS MORAN.
The2hroms are ill eEery sense American.
They are by an original American process,
from designs of American scenery, by an
American artist, and presented to subscri
bers of the first successful American sArt
Journal. II no better because Of all this, they
will certainly possess an interest no foreign
production can inspire, and neither are they
any the worse If by reason of peculiar facii-
ties of production, they cost the publishers
only trife, while equal in every respect to
other chromos that are sold singly for double
the subscription price of The AIdine. Persons
of taste will prize these pictures for them
selves-nOt for the price they did or did not
cost, and Will appreciate the enterprise that
renders their distribution possible.
Ifany subscriber should indicate pref
erence for figure subject, the publishers will
| send Thoughts of Home" a new and beanti :
full chrome, l4x20 inches representing a little
| Italian exile whose speaking eyes betray the
| lOngings Ofhis heart. 75'.H .8f
| . Terms. Lei #U Ht4u.,
| So per annum, in advance, with oil chromos
| free. For 50 Cents Extra, the chromos will
| be sent, mounted, vanished, and prepared by
mail ,HHI4.4l
The Aldine will, hereafter be- Obtainable
| only by subscription. There will be no re-
duced or club rate; cash for subscriptions
must be sent to the publisher direct, or to the
local eanvasser, without responsibility to the
cate is given, bearing the iac smile signature
of James Sutton Il Co.
CanvasSerS Wanted, EtAt-
Any person wishing to act permanently as q
local canvasser will receive full and prompt
Information byapplying to
James sutton Il TO-, Publishers,
dec2S s. Maiden Lane. New York.