American citizen. [volume] (Canton, Miss.) 1864-1890, 1874-09-12

max ing Dr. Sagc's Catarrh Remedy and DR..
Picrces Golden Medical Discovery. The pco-
| Pile were left to infer that these had been de
Quoted from a careful chemical analysis of
the medicines, which are rapidly growing in
| popular favor in that as well as i'll this and
most other civilized countries. The receipts
were evidently invented by those jealous of
| the reputation and large sale which these
| medicines rapidly acquiring and WHO are
| pccuniarily interested in ndeavorny to check
| their sale. So rdiculously prepoStcrous are
| those receipts that medicines compounded
| after them could never have gained any rcpu-
| tation or sale in any country, for they would
| be SO caustic, poisonous, Immediately and pos
| itivcly injurious as i'll every case to be prompt
| " condemned by the people on the first trial
| as miserable, dangerous and wicked hum
| bugs. Whereas, it is a well-known fact that
| all my medicines enjoy the reputation, hon
estly earned, of being not only efiicacious,
| hut perfectly mild, pleasant and harmless in
| effects. Notwithstanding, however, that the
bogus receipts were ridiculously pre-
| posterous as scarcely to have been be
| iicved by the most unscicntitic, thought
| less and unsuspecting people, yet,
| strange and incredible as it may seem, paper
| of high scientific pretensions, published in
| this country, copied the fictitious receipts
from the German paper This they evidently
! did without moments reflection, for that
much consideration given by an intelligent
| mind to the receipts and the properties and
| effects of the mixture that would result from
| such compromising of well known caustic
| and poisonous chemicals and drugs would
have condemned them as bogus fabrications,
| and the pretcntious publishers of the paper
| that originally inserted them as either knavcs
| or fools On nv attention being called to the
| matter, in order that some thoughtless and
| er-credulOus people might not be deceived
| and misled by seeing such an announcement
| in paper laying claims to a scientific char
| acter as well rs to clear myself of the impu-
| tation of being guilty of pcrpctratng Il
| wicked fraud upon the people, such an
nouncement, if uncontradicted, would imply,
| l, as proprietor and manufacturer of the
| aforesaid celebrated medicines, went before II
| magistrate and made oath to the fact that the
| said receipts were utterly false. MY affidavit
| was sent to the publishers of the paper into
| which the bogus receipts had been copied, and
| in a subsequent issue an editorial notice was
given of my denial. But, notwithstanding
such correction and denial, made under
OATH certain individuals who lounge
around and infest our large cities,
| gaining livelihood by pcrpctrating
all kinds of catch-penny frauds upon the
| crcdulous, were thereby given the hint that,
as my medicines were universally popular, by
| advertising for sale bogus receipts for making
them they could get lots of ignorant people
to bite at their bait. One Frank NJ. Reed, Of
139 Eighth street, New York, who publishes
Love and Courtship Cards" " Fortune
Teller and Dream Book" The Mysteries of
| Love Making" GLOW to Woo and How to
VIM" and various other swindles, sends his
dupcs the following in exchange for their
stamps. 1t is copied from the papers alluded
| to and is as follows: For Dr. Sagc's Ca
| tarrh Remedy, take eight grains Carbolic
| Acid, seven grains of Camphor, and two and
| a half grains of common Salt the whole to
be colored with little Prussian blue" This
makes powerful caustc mixture unlike
| DIR. Sage's Catarrh Remedy (Which is perfectly
unirritating, mild, soothing and pleasantly as
light is from darkness. As "a burnt child
breads the fire. if any have been so foolish as
to have burned their noses sore with this
caustic compound, thinking that they were
| using the same as DIR. Sage's celebrated Ca
tarrh Remedy, they will, it is to be hoped,
profit by the lesson thereby taught them and
not be ready next time to bite Mt every
catch penny advertising dodge that swind-
lers may offer them. For DIR. Picrcc's Golden
| Medical Discovery the bogus receipt reads:
Take four drachms purified Honey, fifteen
| grains of Opium, three and fourth ounces di-
lutte Spirits, three ounces water Mix" Of the
| ridiculous bogus formula | will say, as did
| under oath, not Of the naeoiicinal poison
| composition IF my Golden Medical Discovery
| And furthermore, / will say that defy all the
| chemists in the world to ascertain, by chem
| zeal analysis, the composition of any of my
| Family Medicines, they cannot be analyZcd
| so as to determine their ingredients, many of
| which are new in medicine and like nearly
| all vegetable extracts, there are no
known reagents or chemical tests by
| which their presence be deter
mined. If any further proof is wanted
| to satisfy any person that the receipt given
| above is utterly false let that person have the
mixture as given compounded, and not only
| will it be seen to be entirely unlike my Dis
| covery in appearance, but if a further test is
| wanted, by taking dose of it, it will he found
| to produce drowsincss and stupor, whereas
my Discovery, in ever large doses, pro-
| duces no such effect. Others, located in diff
| ferent cities and engaged in advertising for
sale bogus receipts for making my medicines,
| send those that bite at their bait other and
| various ridiculous formul;r One sent out by
| a vii I1i lprp tod in ,riy
| the chief ingredient of DIR. Sage's Catarrh
Remedy being Blue Vitriol which is only
| equalcd in absurdity by another issued by
parties in Philadelphia who say that the in
gradients composing DIR. Sage's Catarrh
Remedy are "burnt Alum, white Vitriol,
Sugar of Lead, and Prussiate of Iron,' and
that my Golden Medical Discovery is " sim
ply Sirup and tincture of Ginger" In rcfuta-
ton of all the various and ridiculous bogus
receipts for making my medicines that have
ever been or may hereafter be published and
circulated, / would say that / have,
in dealing with the people, ever been
governed by the maxim that - honesty is the
| best policy" and that success makes sue
| cess for it is because some sufferer has OBJ
| tanned relief and cure that that sufferer has
| sent another to me; and 1t Is because thou
| sands have been cured that they have recon-
| mended me and my superior remedies to other
| thousands of sufferers. In this way am con
stantly making ljring advertisements for my
| self and medicines. 1t is common thing To
hear people say that plenty of advertising will
| make a success out of anything, whether it
has any merit or not. Nothing could be far
| Their from the truth. 1t is with this dclusive
| idea actuating them that thousands have
| rushed headlong into advertising, only to find
| themselves bankrupt in little while. Not
| more than one in five hundred who engages
in advertising medicines makes tinan-
| cial success out of the undertaking, for the
| reason that medicine to be successful must
possess unusual and extraordinary merit. 1t is
| not enough that it should be remedy of fan
| efficacy; it must possess superior and aconde''
fW remedial properties, for if it does moi
those who it with the most sanguine ex.
| pectations will condemn it. They will expect
| much of it, and it must be equal to the test, oil
| it will prove ruinous to the proprietor. For
| although great display of advertising will
| many times, create Il considerable immediate
demand for the article advertised, yet if that
article does not possess real merit the demand
| will be only temporary; the fraud will be de
| tected, and the reaction will upset the propri
etor and all his Ugh expectations long before
he is able to recover the amount of money
already expended. With this view of the sub
jcct / have felt warranted in contracting fol
hundreds of thousands of dollars worth of ad
vertising in the newspapers of this and Other
countries, feeling perfectly assured that the
merits of my remedies were SO great as to in
sure financial success out Of such a bold
undertaking. And in this | have not beer
disappointed, for my sales have increased
steadily wear after year, until they will this ycal
largely exceed half million dollars wortl
of my medicines. This grand success, | an
certain, could never have been attained hat
the medicines not possessed superior ano
wonderful merits.
The Toledo Blade, in an editorial article
has truly said, abiding to my business, tina
| ,,grcat success is never achieved Wlthou
merit An article that holds the field yea
| off ysar md ha sail of