The herald and mail. [volume] (Columbia, Tenn.) 1873-188?, 1874-11-20
A Representative and Champion of American
Art Taste
Prospectus for 1875 Eighth Year,
THE ALDIN E.
THE ART JOURNAL OF AMERICA,
Issued Monthly.
" A Magnificent Conception Wonderful ly
Carried Out


| representation of the productions of our great
| artists, has always been recognized and many
! attempts have been made to meet the want.
| The successive failures which so invariably
| followed each attempt in this country to estab-
fish an art Journal, did not prove the indiffer-
enee of the people of America to the claims
| of high art. So soon as a proper appreciation
of the want and an ability to meet it we're
shown, the public at once rallied with enthus-
iasm to it's support. and the result was great
artistic and commercial trumph-TBE ALDINE.
The ALDINE, while issued with all the regu-
larity, has none of the temporary or timely in
taTeot characteristic of ordinary periodicals.
1t is an elegant miscellany of pure, light, and
graceful literature; and a collection of pic
lures. the raTest specimens of artistic skill in
black and white. Although each succeeding
! number affords fresh pleasure to its friends
the real Value and beauty of THE ALDINE will
be most appreciated after it is bound up at the
close of the year. While other publications
may claim superior cheapness. as compared
with rivals of a similar class. THE ALDINE is a
unique and original conception-alone and I'M
pprOached-absolutely without competition
in price or character. The possessor of a COM
plete volume can not duplicate the quantity Of
fine paper and engravings in any other shape
| or number OF volumes for ten times its cost;
| and then. there IS the chrome, besides!
The national feature of THE ALDINE must
be taken in no narrow sense. True art is cos
m0poIitan. While The ALDINE is a strictly
entirely to the reproduction of native art. It's
mission is to cultivate a broad and appreciative
art taste, one that will discriminate only on
grounds of intrinsic merit. Thus, while
placing Before the patrons of THE ALDINE, as
a leading characteristic, the production of the
most noted American artists, attention will al
WAYS be given to specimens from foreign mas
ters, giving subscribers all the pleasure and
instruction obtainable from home or foreign
sources.
iytio IF
~, original with The ALDINE, is an important
feature, and its magnificent plates are of a
size more appropriate to the satisfactory treat
ment of details than can be afforded by any
inferior page. The judicious interspersion of
landscape, marine, figure, and animal subjects,
sustain an undated interest, impossible where
the scope of the work confines the artist too
closely to a single style Of subject. The liter
aturs of THE ALDINE is a light and graceful
accompaniment worthy of the artistic features
not interfere with the popular interest of the
work.
PREMIUM FOR 1875.
Every subscriber for 1875 will receive
beautiful portrait, in oil colors, of the same
noble dog whose picture in a former issue at
tracted so much attention.
MANS UNsELFIsH FRIEND"
will be welcome in every home. Everybody
loves such dog, and the portrait is executed
so true to the life, that it seems the veritable
presence of the animal itself. The Rev. T.
Dewitt Talmage tells that his own Newfound-
land dog (the finest in Brooklyn banks at it
Although SO natural, no one who sees this pre-
MUM chrome will have the slightest fear of
being bitten
Besides the chrome, every advance sub
scriber to THE ALDINE for 1875 is constituted
member, and entitled to all the privileges of
THE ALD1SE ART UNION.
The Union owns the originals of all THE
ALDISE pictures, which, with other paintings
and engravings, are to be distributed among
the members. To every series of 5000 sub
scribers, 100 different pieces, valued at over
g. 500 are distributed as soon as the series is
are to be published in the next succeeding is
sue of The AIDIxE. This feature only ap-
plies to subscribers who pay for one gear m
ddCdnce. Full parti -ulars in circular sent on
application enclosing a stamp.
TERMS.
One subscription, emitting to THE ALDINE
one year the Chrome and the Art Union, $500
per annum, i'll advance. (No charge for post
age) Specimen copies of THE ALDINE, so
cents.
THE ALDINE will. hereafter, be obtainable
only by substitution. There will be no re-
duced or club rates; cash for subscriptions
must be sent to the publishers direct, or hand
ed to the local canvasser 1rjttO,d responsibility
to the publishers, except In cases where the
certificate is given, bearing the fac-simile sig
nature of JAMES SUTTON, President.
GYMNASTICS WANTED.
ANY person wishing - act permanently as a
local canvasser will 1sceivo full and prompt
information by apr wing to
THE ALDINE COMPANY,
IS Maiden Lane, New York.