New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1874-08-29
NEWSPAPER
ADVERTISING.

"Whoeyer would be heard in a crowd pleading his
own cause about his own business and his own IN
terest as against all competitors, must thrust ana
push and squeeze and crowd until he has secured
position wherein he is little taller and more con-
spicuous than his fellows.
"The newspaper advertiser occupies similar po-
stion He knows that competition among business
men has everywhere shown the necessity OF keeping
his name and occupation before the public II he
would secure the largest success. 1t Is acShoWl-
edged, even by those who profess not TO adVer-
tise members of the learned professions who pro-
test against the system being something I'M
worthy Of their calling but they too advertise IN
some way they publish book, and advertise that,
write letters to the newspapers about the coming
comet or deliver lectures or do anything in fact TO
keep their before the public in manner that
seems to them to be at once dignifed ard elective
but nowhere has the value of this accessory to
successful business been fully recognized than
in this country. The active determination with
which men engage in all kinds of commercial occu-
patons has forced them TO that publicity is es-
sental to success 1t is this habit of the great mass
of the public to rush into print that has made room
for the business of advertising agents, securing to
the advertiser the benefit of advice and skill in
branch of business frequently involving large out
and natural and acquired skill
"Many of these agents are doing a large business,
and comforting an equally large benefit upon the ad-
vertising public but the increased supply, as III
many other things makes an increased demand.
ave are led to these remarks by the notice which
has appeared in our columns of the Newspaper Adj
vertsing Agency established in Bond-st., by Mt.
John Manning, who seems to have made speclal
study of advertising, as applied to many pursuits,
and is widely known as representing many OF the
leading merchants and manufacturers in this city IN
all their transactions with newspapers. We are
clad TO see this sign of activity in this business be-
cause large sums are thrown away every year by
advertisers who have little no knowledge OF adj
vertising, and consequently reap no benefit from
their investments and we cheerfully welcome into
the field any having special qualifications and
training for the work. as tending to increase bust
ness which In these days has become the great secret
of success.
mir Manning Is a competent man for such an
agency He has good education, wide and varied
experience, and can Justly claim share of public
confidence and appeals to that large class OF adyer
Users who wish the benefit of an expert at every
stage from the preparation Of the advertisement to
its final appearance in the columns of the news
paper: for experienced advertisers know that adver
Using and especially newspaper advertising. is an
art 1t is not enough always to advertise, it IS ne
cessary in order to wnsuccess, to advertise in the
right way aud in the right places, and to accomplish
this the Intervention of an experienced agent Is al
ways desirable. In this way Mr.. Manning will
probably supply a want, and we cannot doubt that
his long experience, enterprise, and qualifications for
the work will meet with due success.'-Commer-
cidl advertiser.
Advertisements of every description prepared and
L.,
and Systematically, and on the most favorable con-