Los Angeles daily herald. [volume] (Los Angeles [Calif.]) 1873-1876, 1874-01-24
| PROSPECTUS for 1874. Seventh Year.

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An Illustrated Monthly JouTmoI' am
rersally admitted to be hdndsomest
Periodical in the World. Il
Representative and Champ
ION of american Taste,
NOT FOR SALE IN NEWS OR BOOK STORES.
THE ALDINE, while issued with all tie
regularity, has none OF the temporary OF tlihc
ly interest characteristic OF ordinary pefioal-
calls. 1t is an elegant miscellany pure, light
and graceful literature ana II coilecton 81
pictures, the rarest specimens OF artistic skill
in black and white. Although ench success a.,
ing number affords II fresh pleasure to us
friends the real value and beauty OF The Al
dine will be most appreciated alter IL mas peea
bound up at the close OF the year. me OH
err pub publications. muy claim superior cDeapness,
as compared with rivals ola similar class, me
Aldne is a unique and original conceptl1onu
alone and pproached-absoluteiE without
competition in price or character. Inc posses
sor of complete volume cannot duplicate the
quantity of line paper and engl1vngS IN amy
other shape or number of volumes lor zen
times its cost and then, there are chroihoS
O''' Art Department. 1874.
The Illustrations of The Aldine have Won a
worldwide reputation, and IN tne art-ce ,i
of Europe it Is an admitted fact that its wood
cuts are examples OF the highest peliecut II
ever attained The common prejudice III
favor of "stee,plates, "is rapidly Yielding TO IL
more educated an d discriminating taste which
recognizes the advantages of superior artlstic
quality with greater facility OF production.
The wood cuts of The Aldine possess all the
delicacy and elaborate finish OF the most cost :
| ly steel plate, while they afford better len-
dering of the artists original. ,,.,
TOT fully realize the wonderful work when
| The Aldne is doing for the cause OF art-cul
| ture in America, It is only necessary TO CON
| slider the cost to the people Of any other decen-
representations OF the productions OF grea.
| painters a., -. i,
In addition to designs by the members Of
| the National Academy, and other noted
| American artists. The Aldine will produce
| ed with view to the highest artistic success
| and greatest general interests. Thus the
subscriber to The Aldine will, at trifine
| cost, enjoy in his own home the pleasures an q
| refining influences OF true art. 80
| The quarterly tinted plates for 1874 Will De
| by Thomas Moran and j. ID. Woodward.
The Christmas issue for 1874 will contain
| special designs appropriate to the season. by
our best artists and will surpass in attractions
Any - Premium for 1874.
| Every subscriber to The Aldine for the year
| 1874 will receive q pair of chromos. The Orig-
nal pictures were painted in oil Tor the PUBLISH
| er OF The Aldine, by Thomas Moran, whose
| great Colorado picture was purchased by Con-
sress for ten Thousand dollars. The subjects
| were chosen to represent "The East, ana
1.-THE West" One is q view in The White
Mountains, New Hampshire; the other Five. giyes
tory. The difference in the nature or the
scenes Themselves is pleasing Commissioning
affords good display of the artists scope ana
| colorng. The chromOS are each worked rom
| thirty distinct plates, and are in size tl2xlt
| and appearance exact fac SMILES OF the orgi'
| nails. The presentation of Il worthy example
| of Americas greatest Landscape painter to thu
subscribers of The Aldine was bold but pecu
| liarly happy idea, and its successful reaZa
| ton is attested by the following testimonla
| over the signature of Mr.. Moran himself.
Newark, n. j., Sept. Goth, 1873
Messrs. James Sutton & Co.
GENTLEMEN,-I am delighted with The
proofs in color of your chromos. Ihey arr
Wonderfully successful representations b.
| mechanical process of the original painting
Very respectfully, THOMAS MORAN.
The chroms are In every sense American
They are by an original American process
with material of American manufactufe
from designs of American scenery, by al
American artist, and presented 10 suoscrl
Journal If no better because of all this, they
| will certainly possess an interest no foreigi
PRODUCTION can inspire, and neither are the,
ties of production, they cost the publishers
| only trife, while equal in every respect Z
other chromos that are sold singly for double
the subscription price OF The Aidine. Persons
| of taste will prize these pictures for them
selves-not for the price they did or did no
cost, and will appreciate the enterprise tina
renders their distribution possible.
Ifapy subscriber should indicate pref
erence for a figure subject, the publishers vii
send "Thoughts Of Home" new and beauti
| fuI chrome, l4x20 inches representing litt
Italian exile whose speaking eyes betray tn
lonsings of his heart.
Terms.
: s5per annum, in advance, with oil chrome
( | free For so Cents Extra, the chrOmos will
a | be sent, mounted, vanished, and prepared b,
/ | mail ,.,,
The Aldine will, hereafter be- obtalnapl
a only by subscription. There will be no re
duced or club rate; cash for subscription
must be sent to the publisher direct, or to tn
local canvasser, without responsibility to IN
publishers, except in cases where the certif
cate is given, bearing the fac smile signatur
of James Sutton Co.
Canvasscrs Wanted.
Any person wishing to act permanently as
Q local canvasser will receive full and promp
1 | information by applying to
LANES sutton e. Co., Publishers.
dec8 5S MAIDEN Lane new 1orh'