Los Angeles daily herald. [volume] (Los Angeles [Calif.]) 1873-1876, 1874-01-04
Prospectus for 1874. Seventh Year.
THE ALDINE,
An Illustrated Monthly Journal; ami
rersally admitted to be handsomest
Periodical in the World. Il
Representative and Champ
ion of american Taste.
NOT FOR SALEM NEWS OR BOOK STORES.

THE ALDINE, while issued with all the
regularity, has none of the temporary or time
ly interest characteristic of ordinary periodi-
Gals. Ii Is an elegant miscellany ofpure, light
and graceful literature ; and collection OF
pictures, the rarest specimens of artistic skill
in black and white. Although each succeed
ing number affords IL fresh pleasure to its
friends, the real value and beauty of The Al
dine will be most appreciated after 1t has been
bound up at the close of the year. While 9TH
er publications may claim superior cheapness,
as compared with rivals ola similar class, The
Aldine IL a unique and original conception
alone and pproached-absOlutely without
competition in price or character. The possess
sOr of complete volume cannotdupltcate the
quantity of fine paper and engravings in any
other shape or number OF volumes for ten
Art Department, 1874.
The illustrations of The Aldine have won q
worldwide reputation, and in the art-centers
of Europe it Is an admitted fact that its wood
cuts are examples OF the highest perfection
ever attained. The common prejudice in
favor of "steel-plates," is rapidly yielding to a
more educated and discriminating taste which
recognizes the advantages of superior artistic
quality with greater facility of production.
The wood cuts of The Aldine possess all the
deicacy and elaborate finish of the most cost
ly steel plate, while they afford q better rem
dering of the artists original.
Tofully realize the wonderful work which
The Aldne is doing for the cause of art-cul-
lure Ill America, IL Is only necessary 10 con-
slider the cost to the people of any other decent
representations of the productions of greal
painters.
In addition to designs by the members of
American artists. The Aldine will produce
| examples of the best foreign masters, select
ed with view to the highest artistic success
and greatest general interests. Thus the
| subscriber to The Aldine will, at II trifling
| cost, enjoy in his own home the pleasures and
| refining influences OF true art.
| The quarterly tinted plates for 1874 will be
| by Thomas Moran and j. d. Woodward.
| The Christmas issue for 1874 will contain
| special designs appropriate to the season, by
our best artists, and will surpass in attractions
| any of Its predecessors.
Premium for 1874.
Every subscriber to The Aldine for the year
1874 will receive pair of chromos. The origi-
nal pictures were painted in oil for the publish
er OF The Aldine, by Thomas Moran, whose
great Colorado picture was purchased by Con-
gress for ten thousand dollars. The subjects
| were chosen to represent "The East" and
| "The West" One Is 81 view in The White
The Cliffs OFF Green River, Wyoming Terri
tory. The difference in the nature Of the
scenes themselves is pleasing contrast, and
affords good display OF the artists scope and
cOloring. The chrOmOs are each worked from
| thirty distinct plates, and are in size (l2xl6l
| and appearance exact fac SMILES of the origi-
nails. The presentation of a worthy example
of Americas greatest landscape painter to the
| subscribers of The Aldine was bold but pecu
liarly happy idea, and Its successful realiza.
| ton Is attested by the following testimonial
over the signature of Mr.. Moran himself
| Newark, n. j., Sept, 10Th, 1873
Messrs James Sutton & Co.
GENTLEMEN,-I am delighted with the
proofs in color of your chromos. They are
| wonderfully successful representations by
mechanical process of the original paintings
| Very respectfully, THOMAS MORAN.
The chrOms are In every sense American.
They are by an original American process
with material OF American manumcture
from designs of American scenery, by an
American artist, and presented to subscri-
bers Of the first successful American Art
! Journal. limo better because OF all this, they
| will certainly possess an interest no foreign
production can inspire, and neither are they
any the worse II by reason of peculiar facili-
ties of production, they cost the publishers
only trlfie, while equal In every respect to
the subscription price of The Aldine. Persons
of taste will prize these pictures for them.
selyes-not for tho price they did or qua not
renders their distribution possible
| Ifany subscriber should indicate pref
erence for a figure subject the publishers will
send Thoughts of Home" new and beauti
full chrome, l4x2O inches representing little
Italian exile whose speaking eyes betray the
longings of his heart. aH|
per annum, In advance, with oil chromOS
free. For so Cents Extra, the chromos will
be sent, mounted vanished, and prepared by
mail.
The Aldine will hereafter be- obtainable
only by subscription. There will be no re-
duced or club rate; cash for subscriptions
must be sent to the publisher direct, or to the
local eanvasser, without responsibility to the
| publishers, except IN eases where the certifi'
cate Is given, bearing the fac smile signature
| of James sutton & Co.
| CRnvaSscrs Wanted,
Any person wishing to act permanently as O
local canVasser will receive full and prompt
Information by applying to
James sutton e. Co., Publishers,
i dec8 So Maiden Lane, New York.