The Elk County advocate. [volume] (Ridgway, Pa.) 1868-1883, 1874-09-17

the reputation and large sale which these
medicines are rapidly acquiring and who are
pecuniarily interested in endeavoring to check
their sale So ridiculously presposterous are
those receipts that medicines compounded
after them could never have gained any repu-
tation or sale in any country, for they would be
so caustic, poisonous Immediately and posi-
lively injurious as in every case to be prompt
ly condemned. by the people on the first trial
as miserable, dangerous and wicked humbugs.
Whereas it is a well-known fact that all my
medicines enjoy the reputation, honestly earn
ed, of being not only ef1icacious, but perfectly
mild, pleasant and harmless in effects. Not
withstanding, however, that the bogus receipts
we're so ridiculously preposterous as scarcely
to have been believed by the most unscientific,
thoughtless and unsuspecting people, yet
strange and incredible as it may seem, paper
of high scientific pretensions, published in this
country, copied the fictitious receipts from the
German paper. This they evidently did with
out moments reflection, for that much con-
sideration, given by an intelligent mind, to the
receipts and the properties and effects OF the
mixtures that would result from such COM
pounding Of well-linown caustic and poisonous
chemicals and drugs, would have condemned
them as bogus fabrications, and the pretentious
publishers of the paper that originally inserted
them, as either knaves or fools. On my atten-
ton being called to the matter, in order that
somo thoughtless and over credulous people
might not be deceived and misled by seeing
such an announcement in paper laying claim
to a scientific character, as well as to clear my
self of the imputation Of being guilty of perpe-
trating a wicked fraud upon the people, AZ
such announcement if uncontradicted, would
imply, l. as proprietor and manufacturer of the
aforesaid celebrated medicines, went before
magistrate and made oath to the fact that the
| said receipts were utterly false. My affidavit
was sent to the publishers of the paper into
which the bogus receipts had been copied, and
in subsequent issue an editorial notice was
of NV 1pnia1 Rut notwithstanding ancb
correction and denial, made under oath, certain
individuals, who lounge around and infest our
large cities, gaining livelihood by perpetrat-
ing all kinds of catch-penny frauds upon the
credulous, were thereby given the hint that
as my medicines were universally popular, by
advertising for sale bogus receipts for making
| them they could get lots of ignorant people to
bite at their bait. One Frank M. Reed, of 139
Eighth street, New York, who publisher Love
and Courtship cards, a y" Fortune Teller and
Dream Book" "The Mysteries of Love Max
ing" How to Woo and how to Win" and
various other swindles, sends his dupes the
following in exchange for their stamps. 1t is
copied from the papers alluded to and is as fol-
lows For DR.. Sage's Catarrh Remedy take
eight grains Carbolic Acid, seven grains of
Camphor, and two and a half grains of common
Salt, the whole to be colored with little Prus-
sian blue" This makes a powerful caustic
mixture as unlike DIR. Sage's Catarrh Remedy
(Which is perfectly unirritating, mild soothing
ga burnt child breads the fire." if any have
been 80 foolish as to have burned their noses
sore with this caustic compound, thinking that
they were using the same as DIR. Sage's cele-
brated Catarrh Remedy, they will, it is to be
hoped, profit by the lesson thereby taught them
and not be 80 ready next time to bite at every
catch-penny advertising dodge that swindlers
may offer them. For DIR. Pierce's Golden
Medical Discovery the bogus receipt reads
''Take four drachms purified Honey fifteen
att
| of Opium, three and fourth ounces dilute
| Spirits, three ounces water. Mix" or the
ridiculous bogus formula 1 will say, as 1 did
under oath, not one of the medicinal or poison
Gus ingredients therein gtcen enters into the
| composition of my Golden Medical Discovery !!
| And furthermore will say that l defy all the
| chemists in the world to ascertain, by chemical
| analysis, the composition Of any Of my Family
| Medicines as they cannot be analysed so as to
determine their ingredients, many OF which are
new in medicine and, like nearly all vegetable
extracts, there are no known reagents or chem
ical tests by which their presence can be deter
mined. If any further proof is wanted to
satisfy any person that the receipt given above
is utterly false let that person have the mix
ture as given, compounded and, not only
will it be seen to be entirely unlike my Discov-
cry in appearance but if a further test is
wanted, by taking dose of it, it will be found
to produce drowsness and stupor, whereas my
Discovery, in ever so large doses, produces nc
and engaged in advertising for sale bogus re-
ceipts for making my medicines, send those
that bite at their bait other and various ridicu-
lous formula. One sent out by villainous
knave, located in Chicago. gives the chief in
gredient of DR.. Sages Catarrh Remedy at
being Blue Vitriol, which is only equaled in
absurdity by another issued by parties in Phil.
adelphia who say that the ingredients compos
ing DR.. Sage's Catarrh Remedy are burnt
Alum, white Vitriol Sugar of Lead and Prus
| aiata nj Iron ~ and that Gpldan
Discovery is "simply Syrup and tincture o.
, Ginger" In refutation of all the various ant
ridiculous bogus receipts for making my medl
cines that have ever been, or may hereafter b,
published and circulated, would say that
: have, in dealing with the people, ever beel
, governed by the maxim that 'honesty is th
best policy" and that success makes sue
cess !" for it is because some sufferer has oh
tanned relief and cure, that that sufferer ha
! sent another to me and it is because thou
| sands have been cured that they have recon
mended me and my superior remedies to othe
thousands of sufferers. In this way / am con
! stantly making HUlng advertisements for my
: self and medicines. 1t is common thing t
l hear people say that plenty of advertising wi
3 make success out of anything, whether
/ has any merit or not. Nothing could be fal
/ ther from the truth. 1t is with this delusiv
idea actuating them that thousands hav
rushed headlong into advertising, only to fin
, themselves bankrupt in a little while. Nc
o in advertising medicines, ever makes a tinaI
= | cial success out of the undertaking. for til
reason that a medicine to be successful mui
q possess unusual and extraordinary merit. 1t
t not enough that it should be remedy of .fdi
: efficacy; it must possess superior and l1Ondel
& ftu remedial properties, for if it does no
: those who use it with the most sanguine g,
pectations will condemn it. They will expe,
r much of it, and it must be equal to the test,
twill prove ruinous to the proprietor. Fo
although great display Of advertising vii
- many times, create considerable immediat
demand for the article advertised, yet if thu
U article does not possess real merit, the deman
r will be only temporary the fraud will be d.
tected, and the reaction will upset the propri
tor and all his high expectations, long befol
he is able to recover the amount Of none
already expended. With this view of the sui
g ject, have felt warranted in contracting fl
j. hundreds of thousands of dollars worth of al
O vertising in the newspapers of this and oth'
a countries, feeling perfectly assured that I'll
- merits of my remedies were so great as to il
% sure a financial success out of such bo
g undertaking. And in this have not been di
J. appointed, for my sales have increased steadi
year after year, until they will this year large
;, exceed half million dollars worth of my med
= cnes. This grand success, am certain, cou
70 never have been attained had the medicine
IS not possessed superior and wonderful merit
d The Toledo Blade in an editorial article, hi
|, truly said alluding to my business that "gre
!, success is never achieved without merit.
= article that holds the field year after year, al
10 the sales of which increase regularly aud ra
20 idly, must have absolute merit"