The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1874-09-04

affidavit was sent to the publishers of the pa
per into which the bogus receipts had been
copied, and in subsequent Issue an editorial
! notice was given of my denial. But, notwith-
standing such correction and denial, made un-
der oath, certain individuals who lounge
| around and infest our large cities, gaining a
livelihood by perpetrating all kinds of catch
| penny frauds upon the credulous were there
by gwen the hint that, as my medicines were
universally popular, by advertising for sale
bogus receipts for making them, thew could get
lots of Ignorant people to bite at their bait.
One Frank Nj. Reed. of 1879 Eighth street, New
York, who publishes Love and Courtship
Cards, Fortune Teller and Dream Book,"
The Mysteries of Love Making" How to
! Woo and how to Win and varioSs other
swindles, sends his dupes the following in
exchange for their stamps. II is copied
| from the papers alluded to and is as fol-
lows: For DIR. Sage's Catarrh Remedy. take
eight grains Carboc Acid seven grains of
Camphor, and two and half grains Of common
Salt, the whole to be colored with little Prus-
sian blue" This makes a powerful caustc
mixture as unlike DR. Sages CataiTh Remedy
| (Which is perfectly unirritsting, mild, soothing
and pleasantly as light is from darkness. As
"a burnt child breads tho fire." II any have
been 80 foolish as to have burned their noses
sore with this caustic compound thinking that
| they were using the same as DR.. Sage's cele
brated Catarrh Remedy. they WILL it is to be
hoped profit by the lesson thereby taught them
and not be 80 ready next time to bite at every
catch-penny advertising dodge that swindlers
may offer them. For DR.. Pierces Golden
Medical Discovery the bogus receipt reads !:
Take four drachms purified Honey, fifteen
grains extract poisonous Lettuce, thirty grains
of Opium, three and fourth ounces dilute
Spirits, three ounces water. Mix" or the
ridiculous bogus formula will say, az / did
under OATH not one Of The medicinal OF, poison
OuS ingredients therein gioen ente's INTO the
| Of, Fo1,I
And furthermore, will say that defy all the
chemists in the world to ascertain, by chemical
analysis, the composition of any of my Family
Medicines, as they cannot be analysed so as to
! determine their ingredients. many of which are
new i'll medicine and, like nearly all vegetable
extracts, there are no known reagents or chem
ical tests by which their presence can be deter
| mined. If any further proof is wanted TO
satisfy any person that the receipt given above
Is utterly false, let that person have the mix
| ture, as given, compounded and. not only
will 1t be seen to be entirely unlike my Discov-
cry in appearance, but if a further test is
wanted, by taking dose of it. it will be found
to produce drowsiness and stupor, whereas my
| Discovery, III ever 80 large doses. produces no
such effect. Others located in different cities
and engaged III advertising for sale bogus re-
celpts for making my medicines. send those
that bite at their bait other and various ridicu-
! lous formulR. One sent out by n villanous
knave, located in Chicago gives the chief in
| gredlent of DIR. Sage's Catarrh Remedy az
being Blue Vitriol, which is only equaled in
absurdity by another issued by parties in Phil
adelphia who say that the ingredients compos-
ing DR.. Sage's Catarrh Remedy are {" burnt
Alum. white Nltriol, Sugar of Lead, and Prus-
state of Iron," and that my Golden Medical
Discovery is simply Syrup and Tncture Of
Ginger. In refutation of all the various and
ridiculous bogus receipts for making my medi-
cnes that have ever been, or may hereafter be
I,N..l t,.1 Ii. 4
have, in dealing with the people, ever been
governed by the maxim that " honesty is the
best policy and that 4" success makes sue
cess ! for it is because some sufferer has OBJ
tanned relief and cure, and that sufferer has
| sent another to me: and it is because thou
sands have been cured that they have recon-
| mended me and my superior remedies TO other
thousands of sufferers In this way am con-
| stantly making LUllg advertisements for my
self and medicines. 1t is common thing TO
hear people say that plenty Of advertising will
make success ont of anything, whether it
has any merit or not. Nothing could be far
ther from the truth 1t IL with this delusive
idea actuating them that thousands have
rushed headlong into advertising, only to lind
| themselves bankrupt in q little while. Not
more than one in five hundred, who engages
IN advertising medicines, ever makes imam
cial success out of the undertaking, for the
reason that medicine TO be successful must
possess unusual and extraordinary merit. 1t is
not enough that it should be a remedy of far
efficacy 1t must possess superior and 1rOnder-
tW remedial properties, for If il does not
| those who Use it with the most sanguine eX-
pectations will condemn it. They will expect
much of it. and il must be equal to the test or
! IL will prove ruinous to the proprietor. For,
! although great display of advertising will,
many times, create considerable immediate
demand for the article advertised vet if that
article does not possess real merit the demand
will be only temporary; the fraud will be de-
! tected and the reaction will upset the proprie-
tor and all his high expectations, long before
he is able to recover he amount of money
already expended. With this view of the sub
| iect, | have felt warranted in contracting for
hundreds of thous ands of dollars worth OF adj
vertising in the newspapers of this and other
! countries feeling perfectly assured that the
merits of my remedies were 30 great as TO in
sure financial success out of such bold
undertaking. And in this have not been dis
appointed, for my sales have increased steadily
year after year, until they will this year largely
exceed half million dollars worth of mymedi-
| cines This grand SUCCESS. lam certain. could
never have been attained lad the medicines
not possessed superior and wonderful merits.
The Toledo BLADE, IN an editorial article, has
truly said, abiding TO my business, that
great success is never achieved without
merit. An article that holds the field year after
year. and the sales Of which increase regularly
!
Yne article continues DR.. Il. V. Pierce,
Of Buffalo. n. Y, occupies our entire eighth
page to-day with his various articles. We adj
NIT it because we know the doctor. and know
of his articles. We know him to Ice regularly
educated physician. whose diploma hangs on
the wall of his office, and we know that he
has associated with him several of the most
eminent practitioners in the country. We
know that parties consult him. by mail
and in person, from all the States IN the Union
every day, and that they are fairly and hon
estly dealt with We know that his medicines
are sold in enormous quantities in every State
in the Union, and very largely in many foreign
countries.
This grand result has been accomplished
by two agencies-good, reliable articles-arti-
cles which, once introduced, work, easily, their
own way-and splendid business management.
They have succeed because they ought to
have succeeded
In conclusion, / cannot offer better refuta-
ton Of the slanderous reports published con-
corning my medicines, then 10 call attention 20
the testimonials on file in my office. which are
open to the inspection of the public. They are
oil rfa ,,f tI.. oVtl avn ha