davidaulloa/AmericanStories huggingface dataset:
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19

ed for one time, and when they do not
find their business increase in day,
they grimble at the cost and refuse to
repeat The experiment. They have not
studied the science of advertising.
The secret Of success lies in uninter-
riipled advertising on a small scale,
vNried by occasional "spreads " on suit
ale occasions. Every paper has its
regular readers, and the uninterrupted
advertisement familiarizes them with the
name and object of the firm.
Moreover, the interests of firm and
paper become united the reader, who
buys the paper because he likes it, looks
at the title of the house day after day,
and in time comes to like the name.
When an extra announcement is made,
he reads the advertisement through with
attention, as the utterance of a familiar
friend, and gives attention and consid-
Grafton to the matter discussed.
There is yet another phase of the
question. We have shown how unin-
terrupted advertising is the most success,
full way to secure the attention of the
public and we now remind our readers
that it is by far the cheapest way.
Special arrangements can be made for
Standing Cards" and regular custom
ers, who deal directly with the Office, can
always command the first attention and
the fullest cotirtesies. Let business men
ponder on what we have said on the
"Science of advertising"
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19
The Last Triumph Of Temperance.

We congratulate the temperance world
ON the success everywhere attending the
use of Vinegar Bitters. Certainly no
preparation containing alcohol has ac-
complslied such cures Of rnalarious
fever, bihousness, dyspepsia, fhetma-
tism, lung complaints, constipation, and
general debility, as we hear from all
quarters. as the results of this famous
vegetable specific. No trie pl'ilantl'ro-
pist viii regret to see spirituous liquors
expelled from medical use, if they can
be safely dispensed with and that they
are not necessary in any case of sickness,
Whatever its character, appears at last to
have been demonstrated. If public
opinion is capable of making any i'm
preston upon the minds Of the faculty,
tEey will ere long introduce the most
popular of modern medicines INTO hos
pitfalls, and prescribe it in their practice.
The millions have given the article fail
trial it has more than answered theil
expectations, and no theoretical opposi.
ton can shake their faith in it.-Con
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19
The Science of Advertising.

The object of advertising is to in
form the greatest number of people in
the most effective manner, and this OBJ
lect is best attained by announcements
in the columns of the press. There are
other methods of advertising, and novel
ideas spring up every day, but such are
but for the moment, and the experience
of all first-class and successful houses in
duces them to do their advertising in the
newspapers, and there alone.
Next comes the question as to what is
the best method of securing the atten-
ton of newspaper readers. II is very
simple and consists in continuous ddUe,'-
Using. The retail merchants err in
Judgment when they order in large adj
vertisement for one time only, permit
ting many days to. pass before their
order is repeated Such fitful spasms OF
advertisement doubtless produce a Ger
tain effect, but is is the steady, constant
advertiser who prospers in the end. The
best way is to advertise literally and con
tinuously, and all who have sufficient
courage and capital to invest without
stint have found themselves rewarded
even beyond their expectation. But
there are many who are inclined tc
limit their advertising expenditure. Al
sent such merchants are apt to launcl
into extravagant advertisements, insert
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19
A Case for Pardon.

Aaron Anderson has just been par
doned out of the Illinois State prison,
where he had been sent for ten years on
q conviction of arson. Soon after the
last great fire in Chicago Anderson's
shop was found ablaze. The flames were
put out without much difficulty, and it
was plain that very elaborate plan of
incendiarism had been tried. Two kegs
of powder had been connected by fuses
with a candle set in shavings, SO that
when the candle burned low the fuses
would be lighted. Anderson was away
from home when the fire was discovered,
but he was unable to prove clearly that
he could not have returned and kindled
it. The citizens were so excited upon
the SUBJECT of fires that jury could
not be empanelled in Chicago to try
him, and even in an adjacent county
prejudice was strong. A large reward
had been offered for the detection of
fre-setting, and the District Attorney,
believing that Anderson was guilty,
made strenuous efforts to convict him.
The verdict of guilty was rendered with
out the jury leaving their seats. Scarce
ly was the convict in prison, however,
before there was reaction of sentiment.
People upon growing cooler considered
that Anderson, whose tools and furniture
were double in value the amount of the
insurance, was a pecuniary loser by the
fire that the proof was fimsily circum
stantial, not even showing that he was
within miles of his shop when it was
set that an enemy among the tenants
could have been the guilty person an6
that his character had been irreproach
able. Facts forming perfect defense
came out, too, and finally the judge, the
jury and the prosecutor professed il
writing their belief in his entire limo
cence
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19
Seed House of David Landreth & Son.

1t is pleasant to note the fourishing fall
the midst of dull times In the prevalent
stagnation, enterprise has the field almost
without competitors. So determined are the
Landreths to secure, as usual, a large share OF
the approaching years business, that they have
now nine of the fast steam presses Of KcCalla
SIdOely, diligently at aoork, printing their
I" Rural Register" for 1875. This has never
before occurred in the history of their house
who do not Philadelphia Commercial lit
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19

A HARD Case.-A New York mercan-
tile house held an unsettled claim of long
standing against lame duck out
West" and hearing he was becoming
" well-to-do," sent their claim on to q
lawyer to collect In due time they re-
ceived reply, which effectually "laid"
any hope they might have entertained of
receiving their money. 1t ran in this
wise "Gents, you will never get any
spondulicks from Bill johnson. The
undersigned called upon him yesterday,
and found him with nary tile (ne'er a
hiatt, his feet upon the naked earth, and
not clothes enough upon him to wad a
gun" We call that an expressive smile.
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19

Forfy-tttree life insurance companies
have been compelled to suspend business
during the last five years in the United
States. The surprising mortality of
these organizations is not very soothing
to those who have their hopes of future
competence for their families based upon
the security of policy.
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19
Wood Wanted.

1t takes faith and courage to publish
country paper in California A lack of
the frst-named quality leads the editor
of the Calveras Chronicle to moralize
thus There is wood enough owing us
for subscriptions to set dozen Hindoo
widows up in the suffice business, but
for some reason or other delinquents are
perversely adverse to yielding it up. One
noble-hearted gentleman has supplied us
at the Office, but there are no more indi-
cations of fuel around our residence
than there are of good crop on the Sa-
hara. Are things always to remain
thus
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19

Among the dozen women who crowded
into the Office of the Detroit Director of
the Poor lately was little female with
sad eyes and an anxious look. "Well,
what do you want 2" asked the Director
as he came to her case "Td like some
money" shewhisp9red. GLOW much r.
"Well, I can't say exactly" she replied ;
how much do you generally give out to
to them when they want to buy a bead
belt1" She didn't get any relief.
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19

Now is the time to buy presents for
Christmas. Combine beauty and utility, and
give your gentleman friends a cartoon contain
ing one hundred Elmwood Collars. They will
last him some time, and he will think Of you
with pleasure every time he puts on one.-
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19

The farmer, like the business man,
must know what he is doing; he must
have some pretty decided ideas of what
he is going to accomplished fact, he
must calculate it beforehand.
He must know his soil-that of each
lot, not only the top, but the subsoil.
He must know what grain and grass is
adapted to EACH
He must know when is the best time
to work them-whether they need sum
mer following.
Ee must know the condition in which
the ground must be plowed, SO that it be
not too wet nor too dry.
He must know that some grains re-
quire earlier sowing than others, and
what these grains are.
He must know how to put them in.
He must know what it will pay to
have machinery to help him as well as
muscle.
The Massachusetts, Board of Health
gives an interesting paper on the lon
gevity of the farmer. It says that evi,
dence collected from country physicians
throughout The State for the last twenty
eight years, shows that the average
length of farmer, in that State, is 65 Is
years. This is much longer than that o.
any other class of citizens. The class
most nearly approaching farmers, viz.
outdoor mechanics, live only 50 Il
years on an average.
How the boys may be saved the trou
BILE of "going for the COWS" is thus tolC
by the american Stock Journal
" Every time they are driven up at nigh
or in the morning, give them good licl
of meal or bran, and our word for it tn,
COWS will always be on hand at the milk
ing time"
The growth of winter wheat is greatl,
increasing in Kansas. The yield of thi
crop per acre is heavier than that O
spring wheat, and it is not SO susceptible
to damage from unfayorable seasons O
by insects.
An Illinois farmer determines the age o
animals over nine years old by the fol
lowing novel method After the hors
is nine years old q wrinkle GENES on tn
upper lip, and every year thereafter h
has one well-defned wrinkle for ever
year after nine. If, for instance, hors
has three wrinkles, Ire is twelve; if
has four, he is thirteen. Add the nun
Der of wrinkles to nine and you will &c
IL
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19
Musical Gift Books !

vey acceptable and permanently useful present "a
musical freud Wl be Of the following valuable
Works for sale II H Music Stores, viii be sent b
mail, postpaid, for retail price.
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19

Dr. ]. Walkers California Vim
egar BitterS are a purely Vegetable
preparation, made chiefly frou the ma
tive herbs found on the lower ranges Of
tie Sierra Nevada mountains of CalifOr-
MIA, the medicinal properties of which
are extracted therefrom without the use
of Alcohol Tie question is almost
daily asked, "What is the cause of the
unparalleled success of VINEGAR BIT
TERsP" Our answer is, that they remove
the cause of disease, and the patient re-
covers his health. They are the great
blood purifier and life giving principle,
a perfect Renovation and lnvigorator
of the system. Never before in the
history of the world has medicine been
compounded possessing the remarkable
qualities of VINEGAR BITTERs in healing the
sick of every disease man is heir to. They
are a gentle Purgative as well as Tonic.
relieving Congestion or Inflammation OF
the Liver and Yisceral Organs in Bilious
Diseases
The properties of DR.. WALKERS
VINEGAR BIrTERs are Aperient, Diaphoretic,
Carminative, Nutritious, Laxative, Dluretlc,
Sedative, Counter Irritant Sudonhc, Altera-
tive, and nti-Bilious.
Il. II. MCDONALD n co.
Druggists and Gen A gts San Francisco. California.
and cor of Washington aud Charlton SITS. n. Y.
Sold by all Druggists and Dealers
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19

The WEEKLY WORLD. One Year

All the news of the past days is given in the
weekly edition of THE WORLD (Wednesdays),
which contains in addition to the news, many special
features prepared expressly for It, The Grange depart
ment gives each week the latest of the Order OF
the Patrons The agricultural department presents the
latest experiments and experiences of practical cultur
lists full reports of the farmers Club of the American
discussions of profitable farming The page for the
family furnishes interest and amusement for the reside
during the long winter evenings. Full and trustworthy
live stock country produce and general produce market
reports show the state of trade.
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19
For TWO Dollars we will send, postage paid
The Semi Weekly World, One Year.

THE SEMI WEEKLY WORLD contains
TUESDAY and Friday all the contents of the Weekly
two frst-rate Novels during the year. and all the
cream of the DAILY WORLD.
"THE WORLD, in point Of ability, enterprise
and influence, stands at the head of the Democratic
press in this country.
Address, 'TTHE WORLD,
81 Park Row. New York.
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19
FARM. GARDEN AND .HOusEHOLp.
General Hints.

Coon COFFER. about one table
spoonful for each person. and one egg
mixed with it. Place this in a coffee-pot,
put in a little cold water, then the desired
amount of boiling water place upon
the stove and let it come to boil. IL
no egg is used, it should never boil over
half a minute. If an egg is used, it may
boil two minutes, when il will be ready
for use. The coffee-pot should be as
close as possible, so as to retain the
flavor. The object of using a little cold
water is to give little time for hot water
to extract its virtues before it boils.
To MAKE MINCE-PRs. Mix lightly
into a pound of sifted -four six ounces of
fresh, pure lard, adding pinch of salt /;
make into a smooth paste with cold
water, and lay it upon the board, Take
the point of knife and use up four
ounces of butter by cutting off bits,
pressing them into the dough-aouring
with dredger, folding over and rolling
out, repeating the process until all is
used, with as little handling and as much
expedition as possible. Butter the dishes,
line them evenly, fill with the mince-
meat, moisten the edges with cold water,
cover, trim the edges neatly, make small
apertures with the point of the knife,
and bake long in slow oven. If they
brown too quickly cover them with
paper, as they need to be thoroughly
done.
AGUE AND FEyER,-H. G. d, Brown,
of Copiah county, Miss, gives the fol
lowing certain and thoroughly tried cure
for ague and fever One pint of cotton
seed, two pints of water, boiled down to
one of tea, taken warm one hour before
the expected attack. Many persons will
doubtless laugh at this simple remedy,
but L have tried it effectually, and un.
hesitatingly say it is better than qHinine
and could obtain the latter article at 6
dime bottle, I would infinitely prefer
the cotton seed tea. 1t will not only
cure, invariably, but permanently, anC
Is hot Mt all unpleasant to the taste.
'TooTHAoHE.-A correspondent gives
the following simple application for the
toothache, on the principle, if no cure
no charge for the advice. If any of you
readers suffer from toothache or neuralgi,
affections arising from teeth in any stage
of decay, they may experience relief in
Simultaneous and permanent by saturatine
small bit of clean cotton or wool with &
strong solution Of. ammonia, and apply i
Immediately to the affected tooth. TIL,
pleasant contrast instantaneously pro
duced sometimes causes a fit of laughter
although moment before extrem
anguish prevailed. I have used tn
remedy for over one yeGr, and have oh
tanned sufficient nroof to warrant publica
ton,
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19
BOYS and MIDDLE-AGED MEN

Trained for successful start in business life, taught
how to get living, make money and become enterprs
Poughkecpsie, n. ", on the Hudson the only in
OPENED DEC g. The Oldest and only practical Com
mercial School and only providing situations for
Graduates Refers to patrons and graduates in nearly
every city and town Applicants enter any day. Address
for particulars and catalogue Of 5000 graduates in bust
ness, IL. &. EASTMAN y, LII: D.,, ~
pOu9hkcepsic, N. v.
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19

CPECIAETY.-MARIA i. CUSHING, NJ D., n
- East 10th Street New York, treats nervous disease
of Women, from every cause In person, by letter.
Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-12-19
J.st Published!
PIANO at HOME

80 large pages filed With the best Piano Duets flour
hand piecesl. furnishing uni6iiiug fund Of hom'
entertainment.
The Rutland daily globe. [volume] (Rutland, Vt.) 1873-1877, 1874-02-10

historical student, general reader or casual
inquirer, as Is this volume. The work of
the editor has been immense, and how he
has accomplished 1t, In the limited time al
lowed, passes our comprehension. The
biographical sketches from complete bio.
graphical dictionary of the carly men of
Vermont, the gathering of the materials
for, and the preparation of, which would
have taken the entire time Of an ordinary
person for more months than have been
used in the whole labor bestowed upon the
volume. We have been able to find only
one serious error in the work--which will
be corrected in the succeeding volumes
and that can hardly be called serious. We
refer to sketch Of "Sainucl Williams"
and the error was natural, as Rutland had
two prominent citizens of that name at the
same time, and some of the time doing bus
mess together. The work ought TO be in
the hands of every Vermonter.
The Rutland daily globe. [volume] (Rutland, Vt.) 1873-1877, 1874-02-10

for political and individual purposes. We
want none Of them In this country. We
have reason to believe that We orc not
cursed with any such institution now, and
that there Is no Immediate danger that we
shall hereafter be. Two experiments Of
this kind certainly ought, and we believe
Will prove, 10 be enough to warn the peo-
pie 10 beware Of shlpwreck on so danger
Gus a shoal. Building upon the corner
stone that America should be the home Of
the free and the asylum of the oppressed
of oil nations, and with country peopled
with natives, or their descendants, Of oil
parts of the world, the people, years ago,
madly rushed into secret political society
-populnrly known as "know nothings'--
whose principles, policy and acts were d.
rectly counter to every principle upon
which our government was founded The
institution was short lived as il ought to
have been and hardly man can now be
found willing to confess connection there
with. II is safe 20 say that the movement
IN many parts OF the country, brought to
the surface many Office holders, from gov
ernor down TO pound keeper, vino ought to
have remained in their. heretofore, dcscrv-
ed Obscurily forever Surely, this expert
ment ought TO be enough to prevent its re.
petition. Still later, another secret polit-
cal society was organized in certain por-
lions Of the west, known by various names
as American Knights, "Society of the
1llini, knights Of the Golden Circle"
etc, having for its object the dsmcmber-
ment of tho Union and furnishing aid to
southern rebels. We refer to these !nstan-
ces rs showing the natural tendency of
such societies Washingions advice to be-
ware of such organizations is as timely
rn" rs when 1t was given. Let us re-
member and follow it,
The Rutland daily globe. [volume] (Rutland, Vt.) 1873-1877, 1874-02-10
SEEREE POLITICAL SOCIETIES.

We believe that it may be taken as a po-
litical axiom that free institutions cannot
long continue in Il country where secret
political societies gain foothold and are
countenanced and encouraged by major
ity, or, even, by a respectable minority, of
the citizens thereof The very idea of such
societies Is contrary TO freedom of thought,
freedom OF expression. freedom of action.
In despotic governments, it may he differ
eat Ii is natural for mankind to aspire
after freedom, liberty restrained by law,
and to oppose oppression and tyranny. The
more apeople advance in education and
general intelligence, the more intense be.
come these aspirations, and the more they
strive for free institutions. Where the
liberty of the press and freedom of speech
is repressed, and government places its
iron heel upon the neck of every attempt
looking toward greater liberty for the
subject, intelligence must be dltfnsed and
political questions considered elsewhere
than in public. Hence, in such govern
ments secret political societies have been
organized, and he must be careless reader
of history who does not see that much of
good has resulted therefrom There has,
also, much Of evil followed from the same
fountain head, and ii would take wise
casuist TO determine whether the good has
oyerbalanccd the evil. These organizations
now exist in most OF the states Of Europe.
but what have they accomplished of late
years Nothing but small riots or cold
blooded assassinations. While we concede
that, properly conducted, secret political
society may be productive of good in des-
potic or monarchial government, and NAV
tend to the dissemination of intelligence. n
knowledge OF the correct principles of
government, and ultimately, perhaps, to
free institutions, the whole situation
changes when we come to n country OF the
people, governed by the people for the peo-
pie. There is no necessity for any such in
situations. The people can, in such a
country, at any and all times, peaceably as
semble, discuss public affairs, petition for
redress of grievances, and obtain them
through the ballot box. The press is free
to discuss all questions and every indiyid-
ual is at liberty to express his sentiments,
whenever and however he pleases. There
is no power to curtail these privileges how
ever obnoxious their expression may be to
persons in power. Secret political societies
imply plotting, an endeavor to accomplish
some end which will not bear the light of
day, deceving of the people and the use
of dishonorable and undetermined means
The Rutland daily globe. [volume] (Rutland, Vt.) 1873-1877, 1874-02-10

QUAoK DocroRs. "A decision over which
press and public alike may rejoice was rem
dcrcd by Judge Davis of New York the
other day. One Richards, proprietor of
some golden remedies was some time
since pronounced by the american Agri-
cnfturist an mpostor," and his COM
pounds "nonscusIcal quackery." Richards
brought suit for libel. Questioned as to
the character of his medicine, Richards
persistently refused to make other answer
than that 1t was "a secret compound, COM
posed OF various ingredients which possess
great medical qualities. Thereupon Judge
Davis dismissed the suit, after characteriz.
ing, with deserved severity, the "vileness
OF the plaintiffs imposture," establishing
the right OF newspaper to call quack
and impostor by his right name.