The Dallas daily herald. [volume] (Dallas, Tex.) 1873-1887, 1874-11-10

his husiuess, Il - virtually an adYer'
liFemenLl Whatever has the least
odnr N llip shop about H. Is an adYer-
ilsemenl whether about q polllielan, q
professional man q merchant q rail-
road man, q mechanic o. farmer II
lhe noline Is likdy 10 be VI any ben
ell il must iie charged foras 40 adyer-
nrni, Ia lie regular way NJ hiHinesa,
The press Is hound, VS. The terms ~
subscription and advertising, % give
all of lhe local aud general news %
give Intelligent aud instructive eom'
menis 90 lhe current topics ~ the day,
and ~ protect tho subscriber only from
Tho enerOaphmenis Of The advertiser by
keeping out NJ the editorial aud local
columns, proper, everything Of ~ ad'
yenislng character TOR the subscriber
aud general reader II most Interested
Ia the news, aud IL isnot fair 70 trick
him inl0 reading an advertisement
whether he wants 10 ~ not by lnsefl'
ing one IN lhe editorial on local col
umn, THIS should he remedled 10y
putting all business notices by lhem'
selves, 30 that ifyou want 10 read that
sOrl NJ literature you can do 70, An
advertisement 10 not, strictly speaking,
news aud has 80 claim TO he pat un-
der the head Of news, These may
seem lrlhing details hut they secure
system, order aud justice Ia the typo
graphical arrangement Of the paper
aud enables the general public 10 read
only what II wants 10 Sec
The most absurd Idea, though, Of all
tho popular fallneies II lhlsi That be-
cause newspaper h democratic la
politics, II must do oil the advertising
aud Job printing Of the party cnndl'
dates in tho party for nothing, II must
publish calls, announce meetings, pub
lish long cards Of explanation OF dis
pule or record for nothing, all for the
good NJ the purity. This II all wrong
The paper, ~ u business, h not bene-
fitted by the election Of this Orlhnl pol
lliclan, who foea money In the olllee,
aud the public or the politician can no
more expect grNlull0ua work rom Il
paper than gratuilous groceries, calico
railway rides aud hotel bills, 1hcpol'
lllclan paya His way on the train and
nj tho hotel. Let him be made TO pny
for the means Of publicity, which the
newspaper, ~ II vehicle Of public opin'
Ion, gives him. This Is business. Be-
cause u man belongs to the same party
you, do ARE you to take money ont OF
your pocket to pay lorthecomposltlon,
press work, paper Ink, rent etc.,
necessary TO advertise him, with
out getting II back ? Not u blI
of IL. lie wants 10 be heard; ho Ia Il
candidate; he wants the Office lor the
money IN II, nine times out of ten lt'
business with him TO get II. Let II b,
business with the paper TO charge
him for the advertising of HIM
self necessary to his getting 1t
We do not mean, however, that th,
public man shall purchase the opinion
Of tho press. That must be inviolabl'
and unpurchasable, otherwise the pa
per il II fraud, and unworthy Of respcc
or patronage. The politician Is simply
put ON II footing with other business
men, wanting TO make money, and 4
would DO as losing II business to adver
tise him free rs II would be to adver
tlsc any other business man for moth
ing. Patriotism, the party, public
spirit, etc, are all very well, but since
politics has been degraded to the love
of n mere matterof business, 1t must bt
treated and put on the some footing AZ
any other vocation, "lor business is bu
siness." Publicity to the business MAJ
is money.