New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1874-05-02
NEWSPAPER
hDVERT ISING.

Newspaper advertising is now recognized, by busI-
ness men having faith in their own wares, as
the most effective means for securing for their
goods a wide recognition of their merits.
Newspaper advertising impels inquiry and when
the article offered is Of good quality and at fair
price the natural result is increased sales
Newspaper advertising is a permanent addition 20
the reputation Of the goods advertised, because
it is a permanent influence always at work in
their interest,
Newspaper advertising is the most energetic aud vigil
liant of salesmen addressing thousands each day,
always in the advertisers interest, and cease
lessly at work seeking customers from all classes.
Newspaper advertising promotes trade, for even in
the dullest times advertisers secure by far the
largest share Of what is being done.
Many men have achieved fortunes in business
without the aid Of advertising; but without It
such marked successes as Tiffany ~ Co. would
have been impossible. The argument offered
finds ready acceptance by intelligent business
men, that having the best facilities in all de-
partments unrivaled skill in manufacturing
they can afford 70 sell the finest goods at mod
crate prices for experience has shown that the
dealer whose wares have obtained a public &C.
lebrity is not only enabled to sell, but is forced
to SELL at a moderate price, and to furnish a good
article.
The public buy of A. T. Stewart with confidence
that as no one can purchase cheaper, so no one
can afford to sell at less profit; and having faith
that business vast must be based on bust
ness principles his printed representions are con-
elusive both as to price and quality.
The very publicity sought for American silks would
have been detrimental to their success if the
claims put forth on their behalf were exag-
tIar Iov II
parison known to every one and advertising
invited il but the closest examination has only
added to their reputation, and advertising has
done for them in short period what it would
have been impossible to do for ten times the
outlay for goods of less merit.
The carriages made in New-York have worldwide
reputation, partly through an honorable compe-
tition among the leading houses, but still more
through the efforts of Brewster & Co., by pro-
claiming far and wide the merits of the " Brew
sterwagon" and challenging competition from all
sources, so that the claim once fairly put forth
aud maintained compelled the manufacturers
to draw from far and nearithe best skill and the
public now are reaping the benefits Of the COM
bined exertiOns on the part Of competitors to
equal, and if possible to surpass it, and On the
part of Brewster a Co. TO still surpass all former
efforts and thus advertising has indirectly pro-
duced the best road wagon in the world, and has
largely increased the excellence Of all road wag-
ons made in the United States, and at the same
time adding largely to the reputation and pros
perity of the Messrs. Brewster d Co.
Advertisements of every description prepared and
inserted III the following list Of iTst-class jour
mails, inteliigcnty, promptly. and systematically,
and on the most favorable conditions
Boston Advertiser. indianapolis Journal
Buffalo Commercial Adj Louisville COuTieI-JOuT-
yertseT, nal.
Baltimore American, Providence Journal
Cleveland Herald Philadelphia Press.
Cincinnati Commercial Rochester Democrat and
Chicago Tribune, Chronicle.
Chicago Times, Springfield Republican,
Detroit Tribune, 1t. Louis Republican,
Galveston News, Toledo Commercial.
Hartford COuIaut,
These papers modIng and shaping public opinion.
are consulted daily by the business men in their
respective sections being rendered indispensable by
tho great variety of commercial news collected at
great expense. They circulate among the enterpri-
ing business men, capitalists aud professional classes
well a. persons of refinement IN private life. For
detailed information as To cost, &C. address
JOHN MANNINi,
Newspaper Advertising Agent,
WaIthaIn building, 4 Bond.st., NY.