Connecticut western news., 1874-09-11

ridiculous bogus receipts for making my medi- cines that have ever been or may hereafter be published and circulated, would say that have, in dealing with the people, ever been governed by the maxim that honesty is the best policy" and that "succesS makes suc- cess ;' for it is because some sufferer has ob- tained relief and cure, that that sufferer has | sent another to me and it is because thou sands have been cured that they have recom- mended me and my superior remedies to other thousands of sufferers In this way l am con- stantly making lioing advertisements for my self and medicines. It is 6 common thing to hear people say that plenty of advertising will make & success out of anything, whether it has any merit or not. Nothing could be far ther from the truth. It is with this delusive idea actuating them that thousands have rushed headlong into advertising, only to find themselves bankrupt in little while. Not more than one in five hundred, who engages | in advertising medicines, ever makes . hnan> cial success out of the undertaking, for the | reason that a medicine to be successful must possess unusudl and extraordinary merit. It is not enough that it should be remedy of fdir efficacy; it must possess Superier and toonder ful remedial properties, for if it does not, those who use it with the most sanguine ex- pectations will condemn it. They will expect much of it, and it must be equal to the test, or it will prove ruinous to the proprietor. For although great display of advertising will, many times create 8 considerable immediate Uoulauu TOT Cn0 dTClCl0 &QVertlS0Q, yet IT that article does not possess real merit, the demand will be only temporary the fraud will be de- tected, and the reaction will upset the proprie- tor and all his high expectations, long before he is able to recover the amount of money already expended. With this view of the sub ject, have@ felt warranted in contracting for hundreds of thousands of dollars worth of ad- vertising in the newspapers of this and other countries, feeling perfectly assured that the merits of my remedies wore 80 great as to in- al undertaking. And in this have not been dis appointed, for my sales have increased steadily year after year, until they will this year largely exceed half million dollars worth of my medi- cines. This grand success, am certain, could never have been attained had the medicines not possessed superior and wonderful merits.
 The Toledo Blade, in an editorial article has truly said, alluding to my business, that "great success is never achieved without merit. An article that holds the field year after year, and the sales of which increase regularly and rap idly must have absolute merit"
 The article continues: "Dr. R. " Pierce, of Buffalo, N. r., occupies our entire eighth page ts-day with his varlous articles. We ad- init it because we know the doctor, and know of his articles. We know him to be 8 regularly educated physician whose diploma hangs on the wall of his office, and we knew that he has associated with him several of the most emil nent practitioners in the country. We know that parties consult him. by mail and in person, ", and that they are fairly and honestly dealt with. We know that his medicines are sold in enormous quantities in every State in the Union, and very largely in many foreign coun- tries.
 "This grand result has been accomplished by two agencies-good, reliable articles-arti- cles which, once introduced, york; easily, their own way-and splendid business management. They have succeeded because they ought to have succeeded"
 In conclusion, I cannot offer better refuta tion of the slanderous reports published con cerning my medicines, than to call attention to the testimonials on file in my office, which are open to the inspection of the public. They are from all parts of the world, and express the gratitude of thousands that have been afflicted with Chronic Catarrh, Lingering Coughs, vari- ous Blood Diseases, affecting the skin, flesh and bones, severe diseases peculiar to females, and many other forms of obstinate diseases, and have been cured by the use of my Family Medicines, after suffering for years and being pronounced incurable by eminent physicians
 R. V. PIERCE, M. D.
 Proprtetor qf Dr. Pierce's Famsily Medicines WORLDS DIsPENsARY, Buffalo, N. Y.