Los Angeles daily herald. [volume] (Los Angeles [Calif.]) 1873-1876, 1874-01-23
Prospectus for 1874. Seventh Year.
THE AL-DlN z,


An Illustrated Monthly Journal; ami
ecrsoly admitted TO be hdndsonost
Periodical ia the World. A
Representative and Champ
ion of american Taste.
Not FOR SALEM NEWS OR BOOK STORES.
THE ALDINE, while issued with all the
regularity, has none OF the temporary or time
ly interest characteristic of ordinary perioui-
calls. 1t Is elegant miscellany oi pure, light
and graceful literature and n collection OF
pictures, the rarest specimens of artistic skill,
in black and white. Although each succeed
ing number affords II fresh pleasure to It's
friends, the real value and beauty of The AL
dine viii be most appreciated after 1t has been
bound up at the close of the year. While 9TH
er publications may claim superior cheupness,
as compared with rivals ofa similar class, The
Aldine is unique and original conception
alone and proached-absolutey without
competition In price or character. The posses
sor of q complete volume cannot duplicate the
quantity Of fine paper and engravings IN any
other shape or number Of volumes for ten
times its cost and then, there are chromoa
Art Department. 1874.
The illustrations Of The Aldine have won
worldwide reputation, and in the art-centers
OF Europe it Is an admitted lact that Its wood
cuts are examples OF the highest perfection
ever attained. The common prejudice Ia
favor of plates" is rapidly yielding to
more educated and discriminating taste which
recognizes the advantages of superior artistic
quality with greater facility Of production.
The wood cuts of The Aldinc possess all the
dclicacy and elaborate finish of the most cost =
ly steel plate, while they afford a better rem
dering THE artists original.
To fully realize the wonderful work which
The Aldine il doing for the cause Of art-cui-
turc in America, 1t is only necessary 10 con-
slider the cost to the people ofany other decent
representations of the productions OF greal
painters.
In addition to designs by the mem pcrs Of
tho National Academy, and other noted
American artists. The Aldine will produce
examples of the best foreign masters, select
cd with a view to the highest artistic success
and greatest general interests. Thus the
subscriber to The Aldine will, at triiing
cost, enjoy in his own home the pleasures and
refining influences oftrue art.
The quarterly tinted plates for 1874 will be
by Thomas Moran and J. u. Woodward.
The Christmas issue for 1874 will contah
special designs appropriate to the season, by
our best artists, and will surpasS in attractions
any Of Its predecessors.
Premium for 1874.
Every subscriber to The Aldne for the year
nal pictures were painted in oil for the PUBLISH
or Of The Aldine, by Thomas Moran, whose
great Colorado picture was purchased by Con-
gress for ten thousand dollars: The subjects
were chosen to represent "1he East" and
'The West" One is view in The White
Mountains, New Hampshire; the other gives
The Clifs of: Green River, Wyoming Terri.
tory. The difference In the nature Of the
scenes themselves is a pleasing contrast, and
affords agOod display Ofthe artists scope and
coloring The chromos are each worked from
| thirty distinct plates, and are in size Q2xl6t
and appearance exact fac SMILES ofthe origi-
| nails. The presentation of a worthy example
| of Americas greatest landscape painter to the
| subscribers of The Aldine was bold but peca
liarly happy idea, and its successful realzs.
| ton is attested by the following testimonial
| over the signature of Mr.. Moran himself.
Newark, n Jp Sept. 10Th, 1873
GENTLEAEN,-I am delighted with the
proofs in color of your chromos. They ore
wonderfully successful representations by
mechanical process of the original paintings
| Very respectfully, THOMAS MORAN.
The chroms are in every sense American.
| They are by an original American process,
with material Of American manufacture.
| from designs of American scenery, by an
American artist, and presented to subseri-
| bers of the first successful American sArt
| Journal. II no better because OF all this, they
| will certainly possess an interest no foreign
| production can inspire, and neither are they
any the worse If by reason OF peculiar faeili-
ties of production, they cost the publishers
| other chromos that are sold singly for double
the subscription price of The Aldine. Persons
of taste will prize these pictures for them
| selves-not for the price they did or did not
cost, and will appreciate the enterprise that
| renders their distribution possible
| Ifany subscriber should indicate pre- f.
| ercnce lCf Inquire SUBJECT the publishers Will
| send Thoughts of Home," q new and beauti
| full chrome, l4x20 inches representing Il little
| Italian exile whose speaking eyes betray the
! longings Of his heart.
| Terms.
| IS per annum, in advance, with oil chromoa
free. For 80 Cents Extra, the chromos will
be sent, mounted, vanished, and prepared by
| mail.
| The Ald1ne will, hereafter be- obtainable
only by subscription. There will be no re-
duced or club rate; cash for subscriptions
In a 10
local canvasser, without responsibility to the
publishers, except in cases where the certiG-
| cate Is given, bearing the fac simile signature
| of James Sutton Il Co.
CanvaSsers Wanted.
Any person wishing to act permanently as q
| local canyasser will receive null and prompt
| Information by applying to
| James sutton q Co., Publishers.
| dec2H IS Maiden Lane, New York.