National Republican. (Washington City (D.C.)) 1872-1888, 1874-01-08
MADE TO "SEE IT."

MADE TO "SEE IT."
81 can't see it," said Buffer. "Nobody reads
all these little advertisements. It's preposte-
rous to think it."
"But," said the editor, 'you read what In
terests you"
eyes," -ftt.-s ..-.f "a. s..'
"And If there's anything that you particu-
larry want you look. for It'll" . nd a
Certainly"
."well, among the thousands upon thousands
who help to make up this busy world of ours
everything that is printed is read. Sheer rs
you please, i do assure you that printers ink
is the true open sesame to all business success"
And still Buffer couldn't see It. He didn't
believe that one half of those little crowded
advertisements were ever read.
"Suppose you try the experiment" said the
editor. Just slip in aiI advertisement Of the
want Of one of the more common things IN the
world. For the sake of the test will give It
two insertions free. Two win be enough, and
you may have 1t jammed into any out-of-the-
way nook Of my paper you shall select. Two
insertions, of only two lines. VIII you try iti''
Buffer said of course he would try It. And
he selected the place where he would have 1t
publishcd-crowded in under the head OF
isWants." And he waited and saw proof OF
his advertisement, which appeared as folloV:
Wanted-A good house dog. Apply to J.
Buffer, SIS Towser street, between the hours of
6 and p. m.
Buffer went away, smiling and nodding. On
the following morning he opened his paper, and,
after Q deal OF hunting, he found his advertise
ment. At first It did not seem at all conspIcu-
Gus. Certainly so insignificant paragraph,
buried in such wilderness of paragraphs,
could not attract notice. Afsera time it began
to look more noticeable to him. The more he
looked at it the palmer it grew. Finally it
glared at him from the closely printed page.
But that was because he was the person portic-
ularly interested. OF course It would appear
conspicuous to him. But it could not be so to
others. 90 .L
That evening Mr.. Buffer was just sitting
down to tea (Buffer was plain, old-fashioncd
man, and took tea at 81 when his Goor-bcll
was rung. The servant announced that q man
was at the door with dog to sell.
"Tell him don't want one"
Six times Buffer was interrupted while TAX
ing tea by men with dogs to sell. Buffer was
q man who would not lie. He had put his
foot In, and he must take It out manfully.
The twenty-third applicant was small boy,
with q girl in company, who had ragged,
dirty poodle for sale. Buffer bought the
poodle of the boy, and Immediately presented
it to the girl, and then sent them OF.
To the next applicant he was able truthfully
to answer, "Don't want any more. have
bought one."
The stream of callers continued untfl pear
10 O'Clock, at which hour Buffer locked up
and turned of the gas.
On the following evening, - Buffer ap-
preached his house, he found . crowd assem-
| bled. He counted thirty-nine men and boys,
| each one Of whom had . dog in tow. There
were dogs Of every grade, size and color, and
| dogs of every quality OF whine, yelp, bark,
proWl and howl. Buffer addressed the motley
multitude and informed them that he had pur-
chased dog.
| "Then what dyer advertise forp
And Buffer got his hat knocked over hts
eyes before he reached the sanctuary Of his
home.
Never mind about the trials and tribulationa
of that night. Buffer had had no idea that
there were 60 many dogs In existence. With
the aid of three policemen he got through
alive On the next morning he visited his
friend, the editor, and acknowledged the corn.
| The advertisements of ''wanted" was taken out,
and in the most conspicuous place, and In
| glar.nR type, he advertised that he didn't want
any more dogs. And for the advertisement he
paid. Then he went home, and posted upon
his door-"Gone into the country Then he
hired special policeman to guard his prop
erty; and then he locked up and went away
with his family. asJ
From that day Josephus Buffer has neve,
been heard to express doubts concerning the
efficacy of printers ink; neither has he asked
\ ssWhO reads advertisemcntsp -tf-