The Superior times. [volume] (Superior, Wis.) 1870-1912, 1874-09-05
Receipts for making DIR. Sage's Ca
tarrh Remedy and DR.. Pierce's
GOlen Medical Discovery.


claims to scientific character, published what
vas represented as being the formulR or re-
ceipts for making DR.. Sage's Catarrh Remedy
and Di. Perces Golden Medical Discovery. The
people were left to infer that these had been
deducted from careful chemical ANALYSIS of
the medicines, which are rapidly growing in
popular favor In that as we'll as IN this and
most other civilized countries. The receipts
were evidently invented by those jealous of
the reputation and large sale which these
medicines are rapidly acquiring and who are
pecuniarily interested in endeavoring TO check
their sale. 80 rediclously preposterous are
those receipts that medicines compounded
after that could never have gained any reputa-
ton or sale in any country, for they would be
so caustic, poisonous, Immediately and posi-
lively injurious, as IN every case to be prompt
ly condemned by the people on the first trial
as miserable, dangerous and wicked humbugs.
Whereas. it is a well-known fact that all my
medicines enjoy the reputation, honestly earn
cd Of being not only etiicacious, but perfectly
mild. pleasant and harmless in effects. Not
withstanding. however that the bogus receipts
were SO ridiculousiy prepOsterOus as scarcely
to have been believed by the most unscientific.
thouGhtless and unsUspecting people vet
strange and Incredible as it may SEEM
a paper of high scientific pretensions.
published in this country, copied the
fictitious receipts from the German paper
This they evidently did without a moments
reflection, for that much consideration. given
by an intelligent mind. to the receipts and the
properties and effects Of the mixtures that
would result from such compromising of
Well-kn0Wn caustlc and poisonous chemicals
and drugs, would have condemned them
bogus fabricatious, and the pretentious pub
fishers OF the paper hat originally inserted
them. as either kDaYes or fools. On my atten-
ton being called TO the matter in order that
some thOughtiess ana over credulous people
might not be deceived and misled by seeing
such AN announcement IN paper laying claims
to scientific character, as well as to clear
myself of the imputation of being guilty of
peTpetratlng a wicked fraud upon the people,
as such announcement if uncontradicted,
would imply, l. as proprietor and manufacturer
OF the aforesaid celebrated medicines, went
before magistrate and made oath to the fact
that the said receipts were utterly false My
affidavit was sent to the publishers of the pa
per INTO which the bogus receipts had been
copied and in a subsequent issue an editorial
notice was given of my denial. But, notwith-
standing such correction and denial, made
under cath, certain individuals, who lounge
around and infest our large cities. gaining
livelihood by perpetrating all kinds of catch
penny frauds upon the credulous, were there
by given the hint that, as my medicines were
universally popular, by advertising for sale
bogus receipts for making them, they could
get lots of ignorant people 10 bite at their bait.
One Frank NJ. Reed, of 139 Eighth street.
ship cards. a Fortune Teller and Dream
Book, = The histories of Love Making"
- How to Woo and how to Win, and various
other sWlndies. sends his dUpes the following
in exchange for their stamps. 1t is copied
from the papers alluded to and is as follow:
d" For DR.. Sage's Catarrh Remedy, take eight
grams Carbo!lc Acid, seven grains Of Cam
phOr and two and half grains of common
Salt, the whole to be cOored with little Prus-
sian blue" This makes a powerful caustic
mixture as unlike DR.. Sages Catarrh Remedy
(Which is perfectly unirritating mild, soothing
and pleasant as light is from darkness, As
"a burnt child breads the fire. if any have
been so foolish as to have burned their noses
sore with this caustic compound. thinking that
they were using the same as DR.. Sage's cele-
brated Catarrh Remedy, they will, it is to be
hoped, profit by the lesson thereby taught
them and not be so ready next time to bite at
every catch-penny advertising dodge that
swindlars may offer them. For Dr. Pierce's
Golden Medical Discovery the bogus receipt
reads: = Take four drachms purified Honey.
fifteen grains extract poisonous Lettuce, thirty
grains Of OPIUM three and a fourth ounces
dilute Spirits. three ounces water. Mix" Of
this ridiculous bogus formula ] viii say, as |
dil under oath, not one Of the medicinal or
poisonous iftgltdjcHtS therein GiCes enters into
The composition Of 1ny GOtdat Nedicu DiSc0r
1Y! And furthermore l will say that | defy
all the chemists in the world to ascertain. by
tAlIltlStll l4lti rs lt )DSttlOii Oh any Oh
my Family Medicines, as they cannot be ana.
lyzed so as to determine their ingredients
many Of which are new in medicine and, like
nearly all vegetable extracts there are no
known reagents or chemical tests by which
their presence can be determined. If any fur
ther proof is wanted to satisfy any person
that the receipt given above is utterly false,
let that person have the mixture, as given,
compounded, and not only will it be seen TO be
entirely unlike my Discovery III appearance,
but II further test l3 wanted, by taking a
dose Of II, It viii be found to produce drowsi-
ness and stupor, whereas my Discovery, IN
ever SO large doses, produces no such effect.
Others, located III different cities and engaged
In advertising for sale bogus receipts for max
ing my medicines. send those that bite at their
bait other and various ridiculous formula
One sent out by yillainous knave. located III
Chicago, gives the chief ingredient of DR.
Sage's Catarrh Remedy as being Blue Vitriol
which Is only equaled i'll absurdity by another
issued by parties IN Philadelphia who say that
the ingredients composing Dr. Sage's CataIrh
Hemedy are " burnt Alum, white NitriOl. Sugar
of Lead. and Prussiate Of Iron and that my
Golden Medical Discovery is - simply Syrup
and tinctuCe of Ginger Ia refutati0a Of all
the various and ridiculous bogus receipts for
making my medicines that have ever been, or
may hereafter be published and circulated,
would saT that [ nave. III dealing with he peo-
pie. ever been governed bv the maxim that.
=
cess makes success >; for it is because some
sufferer has obtained relief and cure that that
sufferer has sent another to me: and il is be-
cause thousands have been cured that they
have recommended me and my superior
remedies to other thousands Of sufferers. In
this way ] am constantly making LUing adver-
tisements for myself and medici ies. 1t is
common thing to hear people say that plenty
OF advertising will make a success out of any
thing, whether 1t has any merit or not. Moth !
ing could be farther from truth. It is with this
deluslve idea actaatlng them that thousands
nave rushed headlong into advertising, only to
find themselves bankrupt in d little while |
Not more than one i'll five hundred. VINO en-
cages III advertising medicines ever makes a /
financial success out of the undertaking. for
the reason that medicine to be successful, /
must possess unusual and extraordinary merit /
/ Is not enough that 1t should be a remedy of
far efficacy. 1t must possess superior and
remedial prop rites. for if il does
not, those who use 1t with the most sanguine !
VIII condemn it. They will eX-
pect much of 1t, and it must be equal to the
test, or it will prove ruin0us to the proprietor
For, although great display of advertising
Will many times, create considerable imme-
ilate demand for the article advertised. vet if
that article does not possess real merit, the de-
mand viii be only temporary the fraud will |
be detected, and the reaction will upset the /
proprietor and al his high expectations, long
before he Is able to recover the amount of
money already expended. With this view of
the subject. / have felt warranted III contract
ng for hundreds of thousands Of dollars worth |
IF advertising III the newspapers. of this and
other countries, feeling perfectly assured that I
-he merits OF my remedies were so great as to /
insure financial success out of such bold /
And in this | have not been dis |
appointed. for my sales have Increased steadily /
year after year. until they viii this wear largely
exceed half d million dollar; worth of my |
medicines. This grand success. ] am certain. /
could never have been attained had the medi- /
ines not possessed superior and wonderful /