Los Angeles daily herald. [volume] (Los Angeles [Calif.]) 1873-1876, 1874-01-30
Prospectus for 1874. Seventh Year.
ri Z: Al DIN (:

lam 80 Ian ~ HW H@p
An Illustrated Monthly journal; unt.
rersdlly ddmiHcd to be hdndsonest
Periodical in the World. 4
Representatives and champ
ion Of american Taste.
not FOR SALE IN NEWS or BOOK STORES.
THE ALDINE, while issued with all the
regularity, has none OF the temporary or time
~ interest characteristic Of ordinary perodi-
Gals. 1t Is an elegant miscellany OF pure, light
and graceful literature and It collection of
pictures, the rareSt specimens o. artistic skill
IN black ana white. Although each succeeds
ing number affords fresh pleasure to its
friends, the real value aud beauty of The Al
dinewill be most appreciated after it has been
bound up ut the close OF the year. While 9TH
er publ icatiOns may claim superior chranness
as compared with rivals Ola similar class, The
Aldinc' Is a unique and original conception
alone and unapproached absolutely without
competition in price or character The possess
Sor of a complete volume cannotduplicate the
quantity of fine paper and engravngs in NuS
other shape or number of volumes fer ten
times its cost and then, there are chromos.
besides
Art Department. 1874,
The illustrations The Aldiue have won n
Worldwide reputation, and in the art-centclS
of Europe it is an admitted fact that its wood
ever attained, The common prejudice "a
favor of es.plaes,"is rapidly yielding to "
more educated and discriminating taste which
recognizes the advantages OF superior artistic.
quality with greater facility of production
The wood cuts of The Aldinc possess ali tbs,
delicacy and elaborate finish OF me most cost :,
y steel plate, while they aff9ra better rem
derng OF the artists orgnqt.
Toiully realize the wQNSserfNl work which
The Aldine is doing lQp tue cause OF art-cri
tyre IN America 4 IS only necessary to c0Ss
slder the cost tpthe people OF any other deem
representations Of the productions 81 grea
pointers,
In addition to designs by the ,aembars or
the National Academy, and other noted
American artists. The Aldine will produce
examples of the best foreign masters, select
ed with view to the highest artistic success
and greatest general interests. Thus the
subscriber 70 The Aldinc Will, at Il trhing
cost, enjoy in his own home the pleasures an 4
refining Influences of true art
The quarterly tinted plates for 1874 will be-
by Thomas Moran and j. d. Woodward
the Christmas issue for 1874 will eontaie,
special designs appropriate To the seSson, by
onl best artists, and will surpass in attractions
any OF its predecessors.
Premium fer RITZ.
Every subscriber to The Aldine for the wear
S1iwill receive pair of chrom0s. The origi-
nal pictures were palased IN oil for the publish.
er OF The Aldipe. BY Thomas Moran, whose
great Colorado picture was purchased by Can.
gress fer ten thousand dollars. The s,ibjccfs
We're chosen to represent "Ihe fasts and
"The West" One is view in The White
Mountains, New Hampshire; the other gives
The Cliffs Of Green Kiver, Wyoming Terri,
tory. The difference in the nature OF The
scenes themselyesis pleasing contrastlana
affords good display of the artists scope ana
co0riAg The chromos are each worked fTon
thirty distinct plates, and are in size ll2XlG
and appearance exatt fac similes of the origi-
mails. The presentation of a worthy example
of Americas greatest landscape painter to the
subscribers Ofrhe Aldine was a bold but pecp
liarly happy idea and Its successful realiza.
ttoa Il attested by the following .testimonias
over the signature Of Mr.. Moran himSel.
Newark, N. j., Sept. 2Gta, lSc3
Messrs. James Sutton IL Co.
GENTLEMEN,-l ann delighted. with the
proofs in color of your chromos. They are
mechanical process OF he original paintings
Very respectfully, THOMAS MORAN.
The chroms are in every sense American.
With material Of American manufacture,
from designs of American scenery, by ali
American artist, and presented to subscri-
bers of the first SUCCESSFUL American art
Journal If Ne better because OF all this, they
will certainly possess an interest no foreign
production ciili inspire, and neither are they
any the worse If by reason of peculiar facilf.
ties of production, they cost the publishers
only a TITLE, while equal in every respect la
other chromos that are sold singly for double.
the subscription price of The Aldine. Persons
seyes-not for the price they did or did not
cost, and will appreciate the enterprise that
renders their diStri button possible.
lfany subscriber should indicate n pref.
erepee for figure subject, the publishers will
send "ThoughtS of Home" n new and beAuti
full chrome, liXN inches representing Il little
Italian exile whose speaking eyes betray the
longings of his heart
Terms.
S5per annum, in advance, with oil chromos
free. For so Cents Extra. the chromos will
be sent, mounted, vanished and prepared by
mail.
The Aldlne will, hereafter be- obtainabfe
only by subscription. There will be no re-
duced or club rate; cash for subscriptions
must be sent to the publisher direct, or to the
local canyasser without responsibility to the
publishers, except in cases where the certifi-
cate is given, bearing the fac smile signature
of James Sutton d Co.
CanyaSScrS Wanted,
Any person wishing to act permanently as q
local canvasscr will receive iul and prompt
Information by applying To
James sutton 81 TO-. Publishers,
dec2S IS Maiden Lane. New York.