New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1874-06-20
while Keeping up all the usual departments OF eoo0
morning newspaper.

morning newspaper.
PROSPERITY THAT KNOWS 40 CHANGE.
The Public Ledger ia. everybody knows. the gres
Philadep hia local newspaper It's circulation Is enor
NOUS and In spite OF the active rivalry II eneonnff~
every year shows a large increase In it, edition IL 10
now printing an average OF over 10000 copies daily
There is no mystery about its CIRCULATION The publisher
foil the plan which every newspaper ought ~ july
tice TO It's advertisers 10 adopt OF Keeping day a
count OF number OF copies printed and exhoiine"
all who wish TO To readers OF NewforK papers
and still more TO familiar with the great success
full journals the Western cities The Led1er II an en-
gma 30 unattractye it In its makeup, 30 solid and
crowded and bare OF entcing headlines, aud bright,
nevsy.' loaded matter, that s success Is ~onoer !"
people who do not know ts solid merits and the peculiar
affection the Pladelphisns have FOR IT,
geographically the paper just about what u was
when started IN 1896 great deal larger OF cour.~
and contains more news but the old style OF type and
OF and advertising are very closely al
hered The general news parasrsphed on the nrss
page Following 1t IL full city department, set SOLO,
with dashines between the paragraphs. Then come
the washiu gton news and a NewYork letter On tho
second page mud from one 10 two columns OF we'll
written editorial. usually nonpolitical topics The
third page has column of paragraphs and the fourth
excellent money article. All the rest OF the sheet
full Of short advertisements. which. taken together,
form and interesting epitome OF the business,
amusements and daily hfe Of the great CRY. When
asked by a NewYork journalist way he did not modern
lie his PAPER little in its external appearance. M
Tb,1as renies. THE Philadephia people would break
their hearts should change the looks Of the old Let
ger They want 10 see II looking Just the same As " "a
when their fathers aud mothers took it, No doubt M.
Chds is right yet is singular fact that IN these
rushing, chaugeful times there are nearly hundreo
Thousand people in a single city and its envIrons who
like paper all the better because II continues 20 wear
old face, regardless of the mprovehents In Journal
ism going on all around The editing Of The Lodger
il should be said IL careful and thorough, and rs hua
management very able. There Is proDaDY no ualY
in the country has efficient carrier system The
who patrols far more Thoroughly tnan the pocemei
INTO house The Ledq-r carrier .rrye, about
the furniture van. and offers to serve the paper
THE SMALLER NEWSPAPERS.
The Public Record is a onecent morning paper. which
looks much axe The Ledger Little pea docs Ike
big pea In heading type. and Arrangement Of matter
the resemblance Is perfect. M william G.. Swain, the
former proprietor Of The Lefger IL IT. owner ana ia
rais9n deire appears DE that Il gives 70 community
watch Is strongly attached 20 paper OF the character
of lis proofype son etniny nearly like !; possible
half the price Determination. Dlched Dy Nhlt was
wor. up a paving basis. ana II now asserts that y
has larger circulation than any newspaper pnOisheh
me AiLDay CihJ Item issues or eight editions
daily, putting the INST oLt pei1re lo,n IL departs
widely from the model OF he Lefyer ana Hec,,d h,a"
ing.up with startling display lines. an1 pr nthg
It in larger type strong impress OF tue per,ohay OF
it, editor Col Fitzgerald pCrcepuDlc all through u.
and OF ~ admirers appear 10 believe that n.
writes the whole paper, from beginning 10 en- ana
there Is no DOUBT tbat ne zoe hetcusan sii"
the work sporting news ana fashon gossip az .eausn
surprising number OF them ran Eug ~ price IRON one
~ three cents and all apueartng % enlOv pro-p'H'.
The Tee9raph and The Bulletin are the rival feefehi
papers, and occupy ned for journals oi mar cias'
with considerable ahli ~ bringing TIE tre-hnAt news
OF the day down Ito i've o'clock Oy successve edition..
copyi pg TIE best editorials from the great NewlOrt
daiipS OF the morning. ana giving gooi Fhrirt
OF editorial ana miscellaneous matter and correspond
ence The Telegrlph Ia, the advantage OF being the
ouly afternoon paper which ger %, AssociAt'i ttss
dispatches. Both papers are slld 10 pay shaha-ohe
profits 20 their owners.
The Ereafnq Chronicle f. two-cent sheet when WIS
moved from Germantown the city and ina4' nrl+
handsomely printed and shows ability IA the e1lto'i"i
columns. ~. -
The sparkling little EreHiHg STIR j. the smallest oi thd
evening papers. aud said has tie lar"st cFcu you.
The newsb0vs are fond and t, preference ~ thft
no small advantage. L. -quceZr> ~" news '" IN"
smallest Dos sibe space, has always column ~ gossip
one and twO-liuepa graphs called "S'If Beah- i'l
umn OF editorial paragraphs and two or three columns
of local matter The street furnish 10 Win - D'sA
market. The city grldrOucd Win street rlEua- dl't
the tens of thousands OF people VINO travel on the W
their homes every evening hud The Sur convenient il.
size 20 read without jOs'lng Acr nrlghn0r'' anu
iuterp sting enough To make the tedious Jourey ".n
shorter II has two ryals-Ihe hre""g Hooa anu 70
Dqy both larger siz'. less solid ia make up, aLd de-
voting more attention 10 politics.
There three German daie~ publsled IN tle cltyf
the Dem frat tire Erte Prose- with morning ls-u'-, aui
Abend POST evening paper as IL name indicates.
They are much local in tArr character tLau Ia
leading German papers OF NfW-lorA, 1h4cd.o AM -
Louis deyO.ing very te space 20 cop ing articles rom
the press OF Germany to the discussion o EuroprHi
news and politics. TAe cont ented, "a, 4erate uAceon-
slratYe spirit of the city appear 20 nnuthce htI coA-
ductors a. well As those Of the other papers