, 1874-11-29
THE HOLIDAYS.
Preparations of the Dealers.


Tho holidays draw on apace, and the masses
are beginning to cast about them. in order to as
certain the most advantageous places to pur-
chase their holiday presents, AS the holidays,
like the fashions, are most exacting in their de-
nands, and therefore must be attended to- Now,
in order 10 mid tho reader in quest Of dry-goods,
we would suggest the stores Of
MASDEL BROS,
ma of which ia eituated at Nos. G3 and G5 WASH
ington street, between State and Dearborn, and
the other on tho corner Of Twenty-second street
and Michigan avanuc. where the products OF
both domestic and foreign looms can be pur-
chased from Is to 20 Per cent less than at any
other first-clnss retail dry-goods store in this
city. This il putting it pretty strong. and yet it
is an absolute fact that this firm, somo weeks
ago, adopted the very wise system of
selling all fayonte aud attractive
styles Of dress goods. ladies' furnishing goods.
fancy goods, and notions. at the reduction
mentioned above. Theirs is emphatically the
"nimble sixpence plan OF transactng business,
and, should we measure their trade by tue large
and constantly-increasing throng that visits
their store daily. no other conclusion could be
reached than that their new plan is not only af-
;crding their customers superior advantages. but
is realizing them larger gToes profit than could
be reached under the old system. In adopting
this new plan the Mapdels are not only confer
ring g1ent favor on their patrons, but are en-
abled to close out stocks with eo great rapidity
that fresh goods, embracing oil OF the ats1ac-
tons, novelties, aud styles Of the sesaon, are
placed before tne buyer from day to day. That
they have been abuudantly successful IN this
now departure from fixed per cent
profit on ali clauses Of goods, such as
is usually adopted by the retail H. tssqo. s'a4e
,uent that their business has moro than
doubled during the past year. as thslr gross
sales for that period roach the pglncey sum OF
Sl,000,000. This speaks pretty well Tor firm
which has suffered loss OF their entire stock
in business twice during the past three years.
The Mapde1s commenced business in small
way in tuis city, some twenty years ago. and By
economy, industry. and fair dealing, they hare
built up trade and earned reputation 10
business circles OF which they may well 1eel
proud.
THIS is tho seaaon when anything relating to
the clothing trade must prove OF interest to the
massey. And having callod on the popular
clothing house Of
WILDE, BLuETT CO.,
situated in theimposing editice that occupies tho
northw est corner OF State and Madison streets.
we were glatifiod to learn that clothing waB
moving with freedom, and tha: their trade had
boen exceedingly good during the months OF Oc-
tober and November. notwithstanding the un'
favorable character Of the weather during tho
greater portion Of that time, as also tue close
ncss in monetary affairs, From careful inquiry,
ya learn that their trade, since the let OF Octo-
bcr last exceeds that Of the corresponding dato
last year about 80 per cent. In fact, through
fAir dealing, md the handling Of superior
q:,ality Of goods, their trada during the past
year has exhibited a very healthy expansion:
Such statement is indeed encouraging, and
when mado by such house as MessrR:
Wilde, Bluett d Co., and others OF equal
credit and popularity in commercial circles,
establishment this may be called the leaaing one
of tho city, rs they no doubt carry one OF tho
largest aud finest stocks of goods in the West.
They make specially Of clildren's, boys. and
youtha' clothing, also genslemens dressing
gowns. smoking etc. all OF which arc
manufactured OF the best material. and are first
class in every respect. They also have con-
nected with their house Observation-Disclosures de-
partment equa1 to any other IN the city. Ono OF
the particular advantages that this house pos,
sessos is their facilities for manufacturing and
handling superior grade OF goods at low prices.
Messrs. James Wilde, Jr.. Co., of New
York, the senior members OF this firm. have been
in business for the past tWenty-seven years. and
arc we'll known - the largest manufacturers OF
fine clothing in toe Unitod States. In fact on
their counters may be found Que Of the finest
atocks in the city.
There il one point in business economy over
which there can DO no question, aud that ~, that
it is cheapar to buy for cash than on credit, and
if the cash system could be rigdly applied to all
commercial and mercantile transactions, there ia
not tho least doubt but that both buyer and
seller would find it hundred times more nd
yautageous than the present 1ndlscr1m'nate
manner in which goods are sold oil time. The
,,rolitB derived from d business arc the only ln-
centiyes for rnrsuns such business, and when
the retail merchant sells his goods On time be
must Of necessity contract bad debts sufficient
to roduco his profits from 10 to Is per cent in
the aggregate. Now, without the least desire to
established fact that the prompt pay
ing customer must, in great measure,
bear the losses OF those who fail to pay
their bills. Or in other words. sufficient
amount, be it over 60 small, will be added to the
price Of each article bought On credit by the
sustained By the non-paying buyer. These are
the legitimate fruits OF the credit system, and
Just 40 long a> business is transacted On that
plan, just 20 long will tho losses that the mer-
chant sustains from bad debts be in whole OF IN
part made up By other creditors who meet their
bills at maturity. With tLis view OF the case
aud it is correct one-would it not be infinitely
better for consumers to pay cash down Tor what
ever they buy? And ii they have not the ready
money would it not be economy to borrow it at
from 9@10 per cent-the present current rates
than to take their chances in buying goods on
credit? We hazard little in the statements that
there is not one retail merchant in ten who does
business on the credit syetcm who does not carry
bad and doubtful debts that. in the aggregate
amount to az much as his actually employed cap
ital. Therefore, that tho credit system is un-
profitable both in theory aud practice. necds no
argument to prove, and at this day wo see many
retail merchants adopting the cash System IN it's
most rigid form. Among such We would call the
attention Of our readers to
G. II. SLACK.
who has, since May !, beeu doing prosperous
cash business III botl, staple and fancy groceries
at No. 109 East Madison street. which Is con-
ce1ed to be one of tho largest and finest grocery
houses in the country. After years OF expert
ence, Mr.. Slack wisely determined that the cash
basis was the only honest and safe one on which
to transact business. And the magnitude OF his
trade in this city, as we'll as the reputation be
bears an1ong his customers, and in commercial
circles, shows the wisdom OF his CHOICE
His stock ia large and his trade is rapidly
increasing, and. in order to meet the
increasing wants of his customers, he is now
placing m his Htore Burns improved coffee and
spice mills And that consumers may 20 pro-
tected, it is hoped that other Of our retail mer-
chants may follow the example OF Mr. s!acS;
who really stands between the manufactured and
consumer in many lines Of his goods, thereby
doing away with the profits which niddlemen
generally receive.
Il H. H. x4r@