The Valley Virginian. [volume] (Staunton, Va.) 1865-1895, 1874-01-22
ffade to ssSee It.''

u 6aade TO ssSee It.''
81 can't see it, said Buffner. ssNobodv
reads all these little advertisements. Its
preposterous to think it." 'gioniqg
"But,' said the editor, "you read What
interests you" d' 10 tGe 4. g,, er
eyes" t..
sand if there's anything you particularly
want you look for it." if''56
"Certaioly" slssia3ai ai'' ID ao roi
| "WeIl among the thousands upon thouz
sands who help to make up this busy world
OF ours everything that is printed is read
Sheer as you please, I do assure You that
printers ink is the true open sesame to ali
business success"
A II still Bufner couldn't see it, We did,
mt believe that one half of those little adver-
tisemepts were ever read.
Suppose you try the experiment" said
the edittr "Just slip in an advertisement Of
the want of ono of the more COMMON things
in the world. For the sake of the test I
will give it two insertions free. Two will
De enough, and you may have il jammed
into any out-of. the-way nook of my paper
you shall select Two Insertions, Of only two
| lines. VIII you try it p i@g4 ID
! Butfner said of course he would try it -
And he selected the place whore he would
have it published crowded in under the
| head of wants Aud he waited and saw
proof of his advert isement, which appe AIRED
as follows e- ai~als. sew lf
I WantedrA good house dog. Apply to
j Buhner, SIS Tovser street, between tina
hours Of and 9pm.
Buffner went away, smiling and holding.
On the following morning he opened his pa.i
per, and, after deal of shuntiug, he found
his advertisement. At FIST it did rot seen.
at all conspicuous. Certainly so insignihcans
a paragraph, buried in auch a wilderness of
paragraphs, could not attract notice. After
a time it began to look more noticeable Ia
him. The more he !ookaa at it the pl,iu.s
it grew Finally it glared at him from the
closely printed page. But that was because
he was the person particularly Interested
OF course it would appear conspicuous 10 him.
But it could not be so to others. 5a eia
That evening Mr. Buffner was just sitting
down to tea Bufner was plain old-fash.
Toned man, and took tea at g. when his door.
bell was ruug. The servant announced sbas
u man was at the door with dog to sell.
y lell MIN L dOn want one. 4.si N e.4 "a Ia
Sig times Bufner was interrupted whila
taking tea by men with dogs to sell. Buff
ner was man who would not lie. He had
put bis foot in, and must take itous manful-
y. The twenty third applicant was small
boy, with girl in company, who had y
ragged dirty little poodle for sale. Bufner
bought the poodle Of the boy, and Immediately
presented 1t to the girl, and then sent them
off t-fh ~ sa 'ta
70 the next applicant he was able truth
fully to answer, 'DQn'i want anymqra. | g
have bought one
TIE stream of callers continued until nsas
10 o'clack at which hour BuEner locked up
and turned off the gas. s ,saf
On the following evening. as Butfner ap.
preached his house, he found crowd assem-.
bed. lie counted thrty-nine men and boys,
each one of whom had Cog in tow There
were dogs of every grade, size and color, and
dogs of every quality Of whine, yelp, bark
growl and howl. Butfuer addressed the mot.
ley multitude and informed them that be had
purchased dog.
Then what dyer advertise for? Pr"
And Buffner got his hat knocked oyer his
eyes before he reached the sanctuary Of his
home. sef5.f f.,,s.4 ri
Never mind ahaut the trials and tribul.-
lions Of that night. Buffuer had had noidea
that there were many dogs in existence
With the aid Of three policemen he got thro'
alive. Or the next morning he visited his
friend the editor, and. acknowledged the corr,
Tho advertisement of wanted was taken
out, and in the most conspicuous place, and
in glazing type, he advertised that he didn't
want any more dogs. And for she advertise.
ment he paid Then no went home, and
posted upon his door-Gane iuto the coun-
try" Then he hired a special police nan to.
guard his property and then he locked up
and went away with his family.
From that day Josephas Buffner has never
been heard to express doubts concerning tina
efficacy Of printers ink: neither has he
asked, "Who reads advertisements ~