, 1874-08-30
FALL AND WINTER TRADE.
Reasons for the Present Increase in
the Wholesale Business.
Notable Falling off in the Jewelry
Line.
The Retail Stores.

l
the people Of this city. As Jet no very sati.
factory answer has been given. In some qua
tezs, notably among dry-goods and clothing me-
chants, there is change for the better; yet th
most hopeful among these anticipate but ligl
faA trade. It is true that many Wholesale firm
IN Chicago ore doing larger business at ii,
present time than they enjoyed in the corre
spending month OF last year; and yet this yer
improvement is itself a direct result of the du]
times. 1t is accounted for in this way Las
year, and IN previous years when all branche
o. trade wore running in good condition, til
Leading merchants in the smaller cities OF til
| Northwest
| VISITED NEW YORK
at least twice in the year to secure their sprin,
I and fall supplies. These poiDts in the hnsines
year were always loohed to With considerable in
terest By the Western merchant, nor was th
amount OF goods that he selected from time t
time Limited except By the capacity OF his store
HIS M credit among New York jobbers Was gener
and thus he vas enabled to return from hi,
Eastern trip quite an importer.
| This " Leading merchant" vas not tho man tt
purchase lis semi-annual supplies from Field
Letter Co., Farwall i Co.. OF any other West
ern company, @ matter how extensive. Nothlne
short Of =" first bands would satisfy this enter
pr1aing dealer: There was too much ''etock il
trade in the E.:orn trip to allow it to pass nm.
| noticed. II at oRee became the soul and ceutre
| OF his Advertisements.
! In this respect however,
| MATTERS HAVE CHANGED.
and more sensible policy has been substituted
for the extravagant one. Our West
e1n country merchant is no longer seen
| on the streots OF New York. He cannot
afford It, It has lost its charms as an
! advertisement among his customers, and now
:" ECONOMY" is their watchword, and common
sense lls. This fall the Western mercha1tA
great aud small, arc nlling their stores from the
Chicago market, where they find prices quite as
have tho cause for the unusual activity in the
wholesale business in this city at the present
time. Light merchants, these dull times, cannot
afford the luxury OF going to New York, and,
finding the Chicago market all that can ba de-
sired, they have adopted the common-sense poll
ey OF procuring their fall and winter supply OF
dry goods and clothing nearer home.
People should not, however, be led by this
improvement in the Chicago wholesale market
to believe that the amount Of business transact
like al heavy AZ it vas last There will unqucs-
rionably, be heavy falling of in ali branches Of
trade, notwithstanding the many sanSuine pre-
dictlons TO the contrary At least such is the
general opinion Of wholesale dealers in this
city.
A TRIBUNE reporter on Saturday, called On Mr.
Winhlov, OF the firm Of
RICHARDS, SHAW i T1SS1oW
and N answer to tho question as to how the
business OF thfs nrln 80 far tina year, will COM
pare WIN that ot last. that gentleman 1e-
"aIkea ..
:. UT business tn's year. 30 far, Is better than
IL II was lust. ouf saios N the gross, comparing
tne e!9hs nonths o1 1his year, month Tor month
WIN VIII tnos7 o1 last. are upon the whole consider
ao'J III excess, ana tae more so when you take
INTO consideration tho very 10" prices OF dry
HoN. 40 ~u.PaAG g VAIL sH0 pl!Ces VI 4asst !ea9.
But 1t must not DO understood from this that
tIe oly-Goods ousl1lese IN tho North"eBt this
SeA Wln oe ~ heasy ~ II vas laat. lhe fac:s
are snese: ouf western merchants haven't
luoueJ onouEn 70 go 70 new iork. honce
5ney come 70 In!eaeo. In Ihls respect
o1ucafo u always oetter on on IN dnii times than
Mnen I business at u III hea1tny eon4uon. Ihat
d. saca ~ 'ne 'eloIolaly enecs. cmes were
10 sooo .o-oa! a. t1ey %e1e last year. III August,
w nouu W uo"s tee' oue4uSso ~ eoo WHOLESALE
na1Aet tuan We a1e now presume II Is the
sao ~ os. houio, 1etloH, sno Aso c1tles. Iney
al9 , ~ teai'lS tue oeneu1' III tnIs "ay, OF tue
uuu Iiness a'taoogn cu1caeo, pe1nape' owing 10
ner more 1aFo1ao!e geographical position: IA
pfouInG more n1gei9 'nan tne compe;,n6 clt1es
Mlsh teea[u ~ 70 mo 1all s1aoo: IL Will 10 light,
a1noogn IN Chlcaeo We may expect heavier
t BUSINESS tnan We hAa hss veal lines arc nara,
sIere ~ w use oenylne IL and "s naas' e1pees
gloomy winter.
haf41'g noseo Iuese WE'VE u the si1uauon, the
ne31 caueo on Ar- henry f1elo. OF she