The herald and mail. [volume] (Columbia, Tenn.) 1873-188?, 1874-11-13
A Representative and Champion Of American
Art Taste
Prospectus for 1875--Eighth Year,
THE Adm T..
THE ART JOURNAL OF AMERICA,
Issued Monthly.
" A Magnificent Conception Wonderfully
Carried Ont"

| The necessity of popular medium for the
| representation of the productions of our grea
| artists, has always been recognized, and many
attempts have been made to meet the want
| The successive failures which so invariably
| followed each attempt in this country to estab
lish an art journal, did not prove the indiffer
| ence of the people of America to the claims
| of high art. So soon as a proper appreciation
| of the want and an ability to meet it were
| shown, the public at once rallied with enthus
| iasm to its support and the result was grea
| artistic and commercial triumph-THE ALDINE
| THE ALDNE, while issued with all the regu
| larity, has none of the temporary or timely in
| terest characteristic of ordinary periodicals
| 1t is an elegant miscellany of pure, light anC
| graceful literature; and a collection of pic
lures the rarest specimens of artistic skill, il
| black and white. Although each succeeding
number affords fresh pleasure to its friends
| the real value and beauty of THE ALDINE will
| be most appreciated after it is bound up at the
| close of the year. While other publications
| may claim superior cheapness. compared
with rivals Of a similar class, THE ALDINE is a
unique and original conception-alone and un-
proached-absolutely without competition
in price or character. The possessOr Of a COM
plete volume can not duplicate the quantity of
fine paper and engravings in any other shape
or number of volumes for ten times its cost;
and then. there IS the cllrOnlO besides
The national feature of THE ALDINE must
be taken in no narrow sense. True art is Co.'S
mopolitan. While The ALDINE is a strictly
American institution, it does not confne itself
entirely to the reproduction of native art. It's
mission is to cultivate a broad and appreciative
art taste, one that will discriminate only on
grounds of intrinsic merit. Thus, while
placing before the patrons of The ALDINE, as
a loading characteristic, the production of the
most noted American artists, attention will al
WAYS be given to specimens from foreign mas
tiers, giving subscribers all the pleasure and
instruction obtainable from home or foreign
sources.
The artistic illustration of American scene
ry, original with THE ALDINE, is an important
feature and its magnificent plates are of a
size more appropriate to the satisfactory treat
ment of details than can be afforded by any
inferior page. The judicious interspersion of
landscape, marine, figure, and animal subjects
sustain an undated interest, impossible where
the scope of the work confines the artist too
closely to single style of subject. The liter
ature of THE ALDINE is light and graceful
accompaniment worthy of the artistic features,
with only such technical disquisitions as do
not interfere with the popular interest of the
work.
PREMIUM FOR 1875.
Every subscriber for 1875 will receive
beautiful portrait, in oil colors, of the same
noble dog whose picture in former issue at
tracted so much attention.
''MAN's UNsRLFIsH FRIEND"
will be welcome in every home. Everybody
loves such dog, and the portrait is executed
80 true to the life, that it seems the veritable
presence of the animal itself. The Rev. T.
Dewitt Talmage tells that his own NeWfound-
land dog (the finest in Brooklyn barks at it
Although 30 natural, no one who sees this pre-
MUM chrome will have the slightest fear of
being bitten.
Besides the chrome, every advance sub
scriber to THE ALD1NE for 1875 is constituted
a member, and entitled to all the privileges of
THE ALDINE ART UNION.
The Union owns the originals of all The
ALDINE pictures, which, with other paintings
and engTavings, are to be distributed among
the MEMBERS To every series of 5000 SUBJ
scribers, 100 different pieces, valued at over
1850, are distributed as soon as the series is
full, and the awards of each series as made, |
are to be published in the next succeeding is
sue of THE ALDINE. This feature only ap- |
plies to subscribers who pay for one gear an |
1d0dnce. Full particulars in circular sent on |
application enclosing stamp.
TERMS.
One subscription, emitting to THE ALDINE
)ne year the Chrome and the Art Union, 5000 |
per annum, in advance. (No charge for post
lge) Specimen copies of The ALDINE, 80
,ents.
THE ALD1NE will, hereafter, be obtainable
'nly by subscription. There will be no re-
luced or club rates; cash for subscriptions
must be sent to the publishers direct, or hand
d to the local canvasser 1CitjC2t reSpO7lSlblttty
D the publishers, except in cases where the
ertificate is given, bearing the fac-simile sig
ature of JAMES SUTTON, President.
CANvAssERs WANTED.
ANY person wishing to act permanently as
)csl canvasser Will receive full and prompt
lformation by applying to
THE ALDINE COMPANY,
So Maiden Lane, New York,