Dodgeville chronicle. [volume] (Dodgeville, Wis.) 1862-current, 1874-09-04

lers may offer them. For DR.. Pierce's Golden
Medical Discovery the bogus receipt reads:
Take four drachms purified Honey, fifteen
grains extract poisonous Lettuce, thirty
grains of Opium, three and fourth ounces di-
lutte Spirits, three ounces water. Mix OF the
ridiculous bogus formula / will say, as did
under oath, not one of the medicinal or poison
oats ingredients therein giUen enters into the
composition Of my Golden Medical Discovery!
And furthermore, viii say that defy all the
chemists in the world to ascertain, by chem
zeal analysis, the composition of any of my
Family Medicines, as they cannot be analysed
so as to determine their ingredients, many of
which are new in medicine and, like nearly
all vegetable extracts, there are no
known reagents or chemical tests by
mined. If any further proof is wanted
to satisfy any person that the receipt given
above is utterly false let that person have the
mixture as given compounded, and not only
will it be seen to be entirely unlike my Dis
eovery in appearance, but if further test is
wanted, by taking dose of it, it will be found
to produce drOwsiness and stupor, whereas
my Discovery, in ever so large doses, pro-
duces no such effect. Others, located in diff
ferent cities and engaged in advertising for
sale bogus receipts for making my medicines,
send those that bite at their bait other and
various ridiculous formul@. One sent out by
villainous knave, located in Chicago gives
.
Remedy as being Blue Vitriol which is only
equaled in absurdity by another issued by
parties in Philadelphia who say that the in
gradients composing DR.. Sage's Catarrh
Remedy are "burnt Alum, white Vitriol,
Sugar of Lead, and Prussiate of Iron," and
that my Golden Medical Discovery is f." SIM
ply Sirup and tigcture of Ginger" In refuta-
ton of all the various and Ridiculous bogus
receipts for making my medicines that have
ever been or may hereafter be published and
circulated, I would say that / have,
in dealing with the people, ever been
governed by the maxim that "honesty is the
best policy" and that success makes sue
cess" for it is because some sufferer has OBJ
tanned relief and cure that that sufferer has
sent another to me; and it is because thou
sands have been cured that they have recon-
mended me and my superiorremedies to other
thousands of sufferers. In this way / am con-
stantly making living advertisements for my
hear people say that plenty of advertising will
make success out of anything, whether it
has any merit or not. Nothing could be far
ther from the truth 1t is with this delusiye
idea actuating them that thousands have
rushed headlong into advertising, only to find
themselves bankrupt in a little while. Not
more than one in five hundred who engages
in advertising medicines ever makes tinan-
cal success out of the undertaking, for the
reason that medicine to be successful must
possess at,aetSatal and extraordinary merit. 1t is
not enough that it should be q remedy of fair
efficacy; it must possess superior and aconder-
FIJI remedial properties, for if it does not
those who use it with the most sanguine eX-
pectatiOns will condemn it, They will expect
much of it, and it must be equal to the test or
it will prove ruinous to the proprietor. For,
although great display of advertising will,
many times, create considerable immediate
demand for the article advertised, yet if that
article does not possess real merit the demand
will be only temporary; the fraud will be de-
tected, and the reaction will upset the propri-
etor and all his high expectations long before
he is able to recover the amount of money
already expended. With this view of the SUBJ
ject | have felt warranted in contracting for
hundreds of thousands Of dollars worth of adj
vertising in the newspapers of this and other
countries, feeling perfectly assured that the
merits OF my remedies were so great as to in
sure financial success out Of such bold
undertaking. And in this [ have not been
disappointed for my sales have increased
steadily year after year, until they will this year
largely exceed half million dollars worth
of my medicines. This grand success, | am
certain, could never have been attained had
the medicines not possessed superior and
wonderful merits
The Toledo Blade, in an editorial article,
mas truly said, abiding to my business, that
great success is never achieved without
merit. An article that holds the field year
after year, and the sales of which increase
regularly and rapidly, must have absolute
merit"
The article continues: CDR. r. V. Pierce.
OF Buffalo, N. Y, occupies our entire eighth
page to-day with his various articles. We
admit 1T because we know the doctor and
know of his articles. We know him to be a
regularly educated physician, whose diploma
hangs on the wall of his office, and we know
that he has associated with him several of the
most eminent practitioners in the country.
We know that parties consult him by mail
and in person from all the States in the Union
every day, and that they are fairly and hon
estly dealt with. We know that his medi-
cines are sold in enormous quantities in
every State in the Union, and very largely in
many foreign countries
This grand result has been accomplished
by two agencies-goOd reliable articles-arti-
cles which, once introduced, work easily their
own way-and splendid business management
They have succeeded because they ought to
have succeeded"
In conclusion, cannot offer better refrta-
ton of the slanderous reports published con-
corning my medicines than to call attention
to the testimonials on file in my office, which
are open to the inspection of the public. They
are from all parts of the world, and express
the gratitude of thousands that have been
afflicted with Chronic Catarrh, Lingering
Coughs, various Blood Diseases affecting the
skin, flesh and bones, severe diseases peculiar
to females, and many other forms of obstinate
diseases, and have been cured by the use of
my Family Medicines after suffering for years
and being pronounced incurable by eminent
physicians. r. V. PIERCE, M. d.,
Pr0prietOr Of DR.. Pierce's Family lNedicines.
WoRLDs DIsPENsARY, Buffalo, n. Y.