Los Angeles daily herald., 1874-01-29
Prospectus for 1874, Seventh Year.
THE. al DIN z Z: ,


an Illustrated Monthly Jou1naL. mi-
rcrSuly udnaiHeR TO be hdndsonest
Pcriodicdt in tie World. 4
Representative and Champ
ion of american Taste.
NOT FOR SALE IN NEWS OR EooK STORES.
THE ALDINE, while issued with All tie
regularity, has none OF The temporary or time
~ interest characteristic of ordinary perodi-
Gals. 1t Is an elegant miscellany OF pure, lght
and graceful Literature: and Il COLLECTION Of
pictures, the larest specimens of artistic skill.
IN black and white. Although each succeed
ing number affords Il fresh pleasure to its
friends, the real value and beauty or The AL
dine Will be most appreciated after it has been
bound up ut the close of the year. While 9TH
er publications may claim superior chtapness
as conn pared with rivals ota similar class, I he
Aldine Is n unique and original conception
alone and unapproached absolutely without
competition in price or character. The BOSSES
sor of II com plctc volume cannot duplicate the
quantity of fine paper and engravlngs IN amy
other shape ot number Of volumes for ten
times It's cost ; and then, there are chlomus,
Art Department. 1871.
The illustrations OF The Aldine have won n
Worldwide reputation, and in the art-centerS
of Europe ii is an admitted fact that its wood-
cuts are examples OF the highest perfection
ever attained. The common prejudice IN
y
more educated and discriminating taste which
recognizes the advantages Of superior artistic
quality with greater facility of production.
The wood cuts of The AldMe possess all the
delcacy and elaborate finish of the most cost
~ steel plate, while they afford Il better len
derng OF the artists original.
Toiully realize the wonderful work whict,
The Adine is doing for the cause Of art-cut-
lure In America, ii Is only necessary To CON
slider the cost To the people OF any other decen
representations of the productions of grca
pointers.
In addition to designs by the members of
the National Academy, and other noted
American artists. The Aldine Will produce
examples of the best foreign masters, select
ed with view to the highest artistic success
and greatest general interests. Thus the
subscriber to The Aldine will, at a trilng
cost, enjoy in his own home the pleasures an Il
refining influences OF true art.
The quarterly tinted plates for 1874 will be
by Thomas Moran and J. ID. Woodward.
The christmas issue for 1874 Will cont0ies
special designs appropriate 10 the season, by
our best artists, and will surpass in attractions
any OF lis predecessors.
Premium for 1874.
Every subscriber to The tldine for the year
1874 will receive Il pair OF chromos. The org-
nal pictures were painted IN oil for the publish
err OF The Adine, by Thomas Moran, Whose,
great Colorado picture was purchased by Con-
gress for ten thousand dollars. The subjects
were chosen to represent "l'he East" and
"The West" One is a view in The White
Mountains, New Hampshire; the other gives
The Cliffs OF Green kiNer, Wyoming Terri.
tory. The difference in the nature OF the
scenes themselves is a pleasing contrast and
affords good display of the artists scope ana
colOring. The chromOs are each worked from
thirty distinct plates, and are in size Q2Xlbi
and appearance exact fac SMILES OF the origi.
nails. The presentation of worthy example
of Americas greatest landscape painter to the
subscribers of The Aldine was q bold but pecu
liarly happy Idea, and its successful realize.
| ton is attested by the following testimonial
over the signature OF Mr.. Moran himself.
Newark, n. j., Sept 10Th, 1893
| Messrs. James Sutton Il Co.
GENTLEMEN,-I am delighted with the
| proofs in color of your chromos. They are
| wonderfully successful representations by
mechanical process Of the original paintings
| Very respectfully, THOMAS MORAN.
| The chromS are in every sense American.
They are by an original American process,
with material of American manufacture.
| from designs of American scenery, by an
| American artist, and presented TO SUBS cri-
bers of the first successful American Art
! Journal. If no better because of all this, they
| will certainly possess an interest no foreign
| production can inspire, and neither are they
| any the worse if by reason Of peculiar facll,-
ties of production, they Sost the publishers
only "A trife, while equal in every respect Il,
other chromos that are sold singiy for double
the subscription price of The Aldine. Persons
of taste will prize these pictures for them
! selves--not for the price they did oy did Not
cost and will appreciate the enterprise thai
renders their distribution possible.
Ifany subscriber should indicate n pref
erence for n figure subject, the publishers viii
send "Thoughts of Home" a new and beautl-
| full chromO lfX2O inches representing n little
! Italian exile whose speaking eyes betray the
! longings of his heart.
| Terms.
s6per annum in advance, with oil ohromos
| free. For 80 Cents Extra, the chromos Will
| be sent, mounted, vanished, and prepared by
| mail.
| The Aldinc will, hereafter be- Obtainable
! only by subscription. There will be no re-
| duced or club rate; cash for subscriptions
| must be sent TO the publisher direct or 10 the
| local cunyaSSer, without responsibility tn the
publishers except in cases where the certifi-
cate Is given, bearing the fac smile signature
| OF James Sutton < Co.
| CamvaSScrs Wanted.
Any person wishing to act permanently as
| local canvasser will receive full and prompt
! Information by applying to
james sutton a. Co.. Publishers,
| dec2S IS Maiden Lane. New York,