New national era. [volume] (Washington, D.C.) 1870-1874, 1874-04-02
AIT DEPARTMENT.. 1872.

The illustrations of THE -ALDINE have
won worldwide reputation, and in the art
centres Of Europe it is an admitted fact that
its wood cuts are examples Of the highest
perfection ever attained. The common
prejudice in favor of ''stee plates - is rapid
ly yielding to u more educated and discrimin-
ating taste which recognizes the advantages
of superior artistic quality with greater facili-
~ Of production. The woOd-cuts of THE
ALDINE possess all tie delicacy and elabor-
ate finish Of the most costly steel plate
while they afford a better rendering of the
artists original.
To fully realize the wonderful work which
THE 1LDiNEis doing for the cause Of art
culture in America, il is only necessary to
consider the cost 10 the people of any other
descent representations OF the productions Of
great painters.
In addition to designs by The members Of
the National Academy, and other noted
American artists, THE ILDINE will re-
| produce examples OF the best foreign
masters, selected with view 10 the highest
| artistic success and greatest general interest
Thus the subscriber to THE 1LDINE will,
at a trifiing cost, enjoy in his own home the
pleasures and refining influences Of true art.
The quarterly tinted plates for 1874 will
be by Ih0s. Moran and j. d. Woodward
The Christmas issue for 1871 will contain
special designs appropriate to the season, by
our best artists, and will surpass in attrac-
tons any OF its predecessors.
Premium Cor i372s
Every subscriber to TIE ALDINEr for the
year 1874 will receive a pair OF chromos.
The original pictures we've painted in oil for
the publishers of TIE lLDINE. by Thomas
Moran, whose great Colorado picture was
purchased by Congress for ten thousand dol
a SnhipriS OH e,
The East" and THE West" One is a
view in The White Mountains, New IIamp-
shire; the other gives The Cliffs of Green
River, Wyoming Territory. The difference
in the nature OF the scenes themselves is n
pleasing contrast, and affords good display
OF the artists scope and coloring. The
chromos are worked from thirty distinct
plates. and are in size (12 Y IG) and appear
ance exact fac-simies OF the originals. The
presentation oil a worthy example Of Amcri-
cas- greatest landscape painter to the SUBJ
| scribers of THE ALDINE was q bold but
peculiarly happy idea, and its successful
| realization is attested by the following testi-
monial, over the signature OF Mr.. Moran
himself.
NEWARK, n. j., Sept. 20M, 1879.
Messrs. JAMES SUTTON 81 Co.
Gentlemea,-I am delighted with the proofs
| in color OF your chromos. They arc wonder
tully SucccSsiui representations by mFcnanl-
cal process of the original paintings.
Very respectfully,
(Signed,) THOS. MORAN.
| These chromos are in every sense Ameri-
| can. They are by an original American
| process, with material of American manu-
| iacture, from designs Of American scenery
| by an American painter, and presented to
subscribers to the first successful American
Art Journal If no better because Of all
this, they will certainly possess an interest
no foreign production can inspire, and
neither are they any the worse if by reason
Of peculiar facilities Of production they cost
the publishers only a trile, ,ehiic equal az
eceIy respect to other cirOnlos that are sold siagy
for double the subscription prize Of THE
ALDINE. Persons of taste will prize these
pictures for themselves-not for the price
they did or did not cost, and will appreciate
the enterprise that renders their distribution
possible.
If any subscriber should indicate prefer
ence for figure subject, the publishers will
send Thoughts of Home," new and
beautiful chrome, II X 20 inches, represent
ing little Italian exile whose speaking eyes
betray the longings of his heart.