Knoxville journal. [volume] (Knoxville, Iowa) 1874-1986, 1874-09-10

/ orr fools. On my attention being called to the
matter, in order that some thoughtless and
| over-credulous people might not be deceived
| and misled by seeing such an announcement
in paper laying claims to a scientific charac-
| ter, as well as to clear myself of the imputa-
| ton of being guilty of perpetrating wicked
| fraud upon the people as such announcement,
| if uncontradicted, would imply, j, as propri-
! etor and manufacturer Of the aforesaid
| celebrated medicines, went before
magistrate and made oath to the fact
| that the said receipts were utterly false.
My affidavit was sent to the pub
| fishers of the paper into which the
bogus receipts had been copied, and in a
| subsequent issue an editorial notice was given
of my denial. But, notwithstanding such
correction and denial, made under oath, certain
individuals, who lounge around and infest our
| large cities, gaining alivelihood by perpetrat-
| ing all kinds of catch-penny frauds upon the
credulous, were thereby given the hint that,
as my medicines were universally popular, by
advertising for sale bogus receipts for making
them they could get lots Of ignorant people
| to bite at their bait. One Frank NJ. Reed, of
Love and Courtship Cards." Fortune
| Teller and Dream Book" "The Mysteries of
Love Making" How to Woo and How to
Win" and various other swindles, sends his
dupes the following in exchange for their
stamps. 1t is copied from the papers alluded
| W is as lDIoNSs Eol III say . Va
| tarrh Remedy, take eight grains Carbolic
Acid, seven grains Of Camphor and two and a
half grains Of common Salt, the whole TO be
colored with a little Prussian blue" This
makes powerful caustic mixture unlike
| DIR. Sages Catarrh Remedy (Which is perfectly
unirritating, mild. soothing and pleasantly
! as light Is from darkness. As a burnt child
breads the fire. If any have been so foolish as
| to have burned their noses sore with this
caustic compound, thinking that they were
| using the same as DIR. Sage's celebrated Catarrh
| Remedy, they will, it is to be hoped, profit by
| the lesson thereby taught them and not be so
| ready next time to bite at every catch-penny
advertising dodge that swindlers may offer
them. For DIR. Perces Golden Medical Dis
coyery the bogus receipt reads: Take four
| drachms purified Honey, fifteen grains extract
poisonous Lettuce, thirty grains of Opium,
| three and fourth ounces dilute Spirits, three
! ounces water Mix" OF the ridiculous bo-
| gus formula ! will tsay, as did under oath,
not one II tie medicinal or poisonous tag1edi'
! entS Therein qittfi efde4s into the composition
of Day Golden Medical Discovery! And further
| more, | will say that DEFY all the chemists
| in the world to ascertain, by chemical analy-
sis, the composition of any of my Family
| Medicines, as they cannot be analysed SO as to
determined their ingredients, many of which
/ are new in medicine and, like nearly all vege-
| table extracts, there are no known reagents or
/ chemical tests by which their presence can be
1 determined. If any further proof is wanted to
satisfy any person that the receipt given above
| is utterly false let that person have the mix
| ture as given compounded, and not only will
IL be seen to be entirely unlike my Discovery
! i'm appearance, but if Il further test is wanted,
| by taking dose Of ii, il will be found 10 pro
duce drowsiness and stupor, whereas my Dis
i coyery, in ever so large doses, produces no
such effect Others, located in different cities
! and engaged in advertising for sale bogus re-
| eeipts for making my medicines, send those
| that bite al their bait other and various ride
| ulous formula. One sent by villainous
| knave, located in Chicago, gives the chief in
| gredent Of DIR. Sages Catarrh Remedy as
| being Blue Vitriol, which is only equaled in
absurdity by another issued by parties In
Philadelphia who say that the ingredients
composing DIR. Sage's Catarrh Remedy are
"burnt Alum, white Vtriol, Sugar of Lead,
| and Prussiate Of Iron," and that my Golden
Medical Discovery Is simply Sirup and
tincture Of Ginger" In refutation Of all the
! various and ridiculous bogus receipts for
making my medicines that have ever been
or may hereafter be published and circulated,
would say that 1 have, in dealing with the
people, ever been governed by the maxim
| that "honesty is the best policy" and
| that "success makes success" for 1t Is
because some sufferer has obtained relief
and cure that that sufferer has sent another
| to me; and II is because thousands have
| been cured that they have recommended me
| and my superior remedies to other thousands
| Of sufferers. In this way / am constant
| ~ making thing advertisements for my
self and medicines. IL is a common thing TO
! hear people say that plenty Of advertising VIII
! make a success out of anything, whether II
I has any merit or not Nothing could be far
! ther from the truth. 1t is with this delusiye
! idea actuating them that thousands have
rushed headlong into advertising, only to lind
! themselves bankrupt in little while. NOT
more than one in five hundred who engages
! in advertising medicines ever makes imam
| cial success out of the undertaking, for the
| reason that a medicine To be successful must
! possess unusual and eJtTdOrdti1dyg merit. III Is
! not enough that ii should be a remedy OF fair
efficacy; ii must possess superior and to0htfer-
| ftA remedial properties, for If 1t does not
| those who use II with the most sanguine ex-
pectations will condemn 1t. They will ex-
| pect much of it, and it must be equal TO the
| test or il win prove ruinous to the pro-
| prietor. For, although a great display OF ad.
| yertising will, many times, create consld-
| able immediate demand for the article ad-
! yertised vet II that article does not possess
real merit the demand will be only tempo
| rary; the fraud win be detected, and the re-
action will upset the proprietor and all his
| high expectations long before he is able TO
recover the amount OF money already
| expended. With this view OF the subject
/ have felt warranted in contracting for hun
vertising in the newspapers OF this and other
countries, feeling perfectly assured that the
merits Of my remedies were so great as 70
| insure financial success out Of such bold
undertaking. And in this / have not been
| disappointed, for my sales have increased
steadily year after year, until they Will this
year largely exceed half a million dollars
worth Of my medicines. This grand success,
am certain, could never have been attained
had the medicines not possessed superior and
wonderful merits.
The Toledo Blade, In an editorial article, has
truly said, abiding to my business, that
great success is never achieved without
merit. An article that holds the held year
after year. and the sales OF which increase
regularly and rapidly, must have absolute
merit.o
The article continues: "Dr. X. V. Pierce,
| OF Buffalo, n Y, occupies our entire eighth
page to-day with his various articles. we ad-
| init it because we know the doctor, and know
OF his articles. We know him TO be regu-
larly-educated physician, whose, diploma
| hangs on the wall of his office, and we know
that he has associated with him several OF the
most eminent practitioners In the country;
We know that parties consult him, by mail
and in person, from all the States In the Union
| every day. and that they are fairly and hon