Los Angeles daily herald., 1874-01-07
Prospectus for 1874. Seventh Year
THE ALDlNE,
An Illustrated Monthly Journal. ami
persally admitted to be handsomest
Periodical in the World. 4
Representative and Champ
ion of american Taste.
NOT FOR SALE IN NEWS OR BOOK STORES.

THE ALDINE, while issued with all the
regularity, has none of the temporary or time
ly interest characteristic OF ordinary perodi-
Gals. 1t Is an elegant miscellany Ofpure, light
and graceful literature and II collection OF
pictures, the rarest specimens of artistic skill
in black and white. Although each succeed
ing number affords fresh pleasure to its
friends, the real value and beauty of The Al
dine will be most appreciated after II has been
bound up at the close fthe year. While 9TH
err publications may claim superior cheapness,
as compared with rivals ola similar class, The
Aldine is unique and original conception
alone and pprOached-absOlutely without
competition in price or character. The posses
sor of complete volume cannotdupicate the
quantity of fine paper and engravings in any
other shape or number of volumes for ten
times its cost; and then, there are chromos,
Art Department.. 1874.
The illustrations of The Aldine have won a
worldwide reputation, and in the art-centers
of Europe 1t is an admitted fact that its wood
cuts are examples of the highest perfection
ever attained. The common prejudice in
favor of "steel-plates, 'is rapidly yielding to a
more educated and discriminating taste which
recognizes the advantages of superior artistic
quality with greater facility of production.
The wood cuts of The Aldine possess all the
deicacy and elaborate finish of the most cost.
ly steel plate, while they afford better rem
dering of the artists original.
To fully realize the wonderful work which
The Aldne is doing for the cause of art-cul-
ture in America, it is only necessary to con.
slider the cost to the people of any other decent
representations of the productions of greal
painters.
In addition to designs by the members OF
the National Academy, and other noted
American artists. The Aldine will produce
examples of the best foreign masters, select
ed with view to the highest artistic success
and greatest general interests. Thus the
subscriber to The Aldine will, at II trifing
cost, enjoy in his own home the pleasures and
refining influences of true art.
The quarterly tinted plates for 1874 will be
by Thomas Moran and j. d. Woodward.
The Christmas issue for 1874 will contain
special designs appropriate to the season, by
our best artists, and will surpass in attractions
Premium for 1874.
Every subscriber to The Aldine for the year
1874 will receive pair of chromos. The origi-
nal pictures were painted in oil for the publish
er of The Aldine by Thomas Moran, whose
great Colorado picture was purchased by Con-
yress for ten thousand dollars; The subiec
were chosen to represent "The East" and
'The West" One is q view in The White
Mountains, New Hampshire; the other gives
The Cliffs of. Green River, Wyoming Terri
tory. The difference in the nature OF the
scenes themselves is a pleasing contrast, land
affords good display of the artists scope and
coloring. The chromOs are each worked from
thirty distinct plates, and are in size Q2xlt)
and appearance exact fac SMILES of the Origi-
nails. The presentation of a worthy example
of Americas greatest landscape painter to the
subscribers of The Aldine was bold but pecu
liarly happy idea and It's successful realiZa-
ton is attested by the following testimonial
over the signature of Mr.. Moran himself
Newark, N. j., Sept. Goth, 1873
Messrs. James Sutton & Co.
GENTLEMENCI am delighted with the
proofs in color of your chr0mos. They are
wonderfully successful representations by
mechanical process of the original paintings
Very respectfully, THOMAS MORAN.
The chroms are in every sense American.
They are by an original American process,
with material of American manufacture,
from designs of American scenery, by an
American artist, and presented To Subscri-
bers of the first successful American Art
Journal. II no better because of all this, they
will certainly possess an interest no foreign
production can inspire, and neither are they
any the worse If by reason of peculiar facii-
ties of production, they cost the publishers
onlya trifle, while equal in every respect to
other chromos that are sold singly for double
the subscription price of The Aldine Persons
of taste will prize these pictures for them
selves-not for the price they did or did not
cost, and will appreciate the enterprise that
renders their distribution possible.
Ifany subscriber should indicate pref
erence for figure subject, the publishers will
send Thoughts of Home" new and beautl-
full chrome, l4x20 inches representing little
Italian exile whose speaking eyes hetray the
longings OF his heart.
S5per annum, in advance, with oil chromos
| free. For so Cents Extra. the chromos will
be sent, mounted, vanished, and prepared by
mail.
The Aldine will, hereafter be. obtainable
| only by subscription. There will be no re-
duced or club rate; cash for subscriptions
must be sent to the publisher direct, or to the
| local canvasser, without responsibility to the
publishers, except in cases where the certifi-
cate is given, bearing the fac smile signature
! of james Sutton q Co. #t. VI.
| Canv0sScra Wanted. t5#H
Any person wishing to act permanently as
| local canvasser will receive full and prompt
| Information by applying to l-# q
James sutton d Co., Publishers,
dec28 5S Maiden Lane, New York.
. DOG Nv sea fNN