New-York tribune., 1874-12-05
A GOOD HOLIDAY TRADE.
LARGE SALES IN SPITE OF BUSINESS De
PRESTON.
ABSENCE OF COMPLAINTS OF DULL TIMEs-LARGER
BALES THAN THOSE OF LAST YEAR-HoLIDAY

| ABsENCE OF COMPLAINTS OF DULL IIMES-lAhGbh
| BALES THAN THOSE OF LAST YEAR-HoLIDAY
| PREPARATIONS OF PROMINENT HOUSES.
| The enlivening of retail trade which always
attends the approach of the holiday season has been
felt and the increasing number Of carriages TO be
seen about the leading Stores and the swelling
! throngs that are TO be seen within show that
even in times OF commercial depression holidays will
be joyousy kept and that the Interchange OF fs and
tho festivities which connected the days OF
good will and rejoicing that will not be
greatly diminished Inquiry in branches OF trade. the
business Of which has do with the kinds Of purchases
that precede Christmas and New Years Day. shows that
fourishiDg holiday trade is anticipated by retail
houses which stand among tho first In their lines Of
trade, and that fuller and elaborate preparations
for the holiday trade. than they have ever
made before. have been made by them this year.
At these houses not only is there lively anticipation
OF coming prosperity. but there OF COM
paint the results OF recent business and some OF
them report sales considerably inreased those OF
last year during the last month two This in the face
| OF the widespread amentation Of business men, and
especially OF large part Of the retail merchants over
duh times would be surprising IL remembered
that these firms, whose prosperity be considered
exceptional, taken exceptional means to help and
increase their sales While many rivals have been IDLY
mourning over business depression these firms have
spared pains 10 overcome the influence OF
that depression. They have imported judciously.
| and taken advantage or railing wnOlesale priccs'
They have displayed great energy using every means
TO compel Securing very large and varied
stocks prices unprecedentedy low they have been
enabled 10 offer them TO the public, at retail,
| at exceptionally low rates, and they have taken
the best care by liberal advertisement
the public shall know what they have to sell and at
what their stock is held They have not suffered
their patrons forget them. but have reminded them
by frequent Of the advantages they offer
The result OF such policy Is the experience OF
such firms as mentioned below. To their prepara-
tons for the holidays some space is also given.
A. l. STEWART co.
At A. T Stewards retail store it learned that In
amount OF sales the transactions Of this establishment
considered by the management to have been very
satisfactory throughout this year, and particularly dur
ing the last few weeks Business depression has sent
prices which lower than thev nave been for ten
wears, and some g0Ocs as low as before the war
The holiday trade has fairly set IN, lndred, has
been brisk several days, having been nasened Dy
business between tins time and NewYears d " Is con
fdenty expected. Tue stocks IN ali the departments
since Mr.. Stewars last visit 10 Europe ar
rAngemonts have been carried out by which
novelties are brought out at the same time at
PnT cn,niHrs IT, -roTison for holiday purposes
s then, fuller than uei0re some OF the prominent
very ersa 1erb,os hardly - he Irp Esd in extent IN
the city. and claim that prices have neen lowered
below cost OF manufacture. Upon u" counters gwen
10 fancy goods rates range per cent lower
| than last wear. Br0nZ.s French OrndneHtT' ana
fans Of the riches. appearance are noceaDe
In Russia anu Vieana leather goods there ege AS.
travelling Close by these goods s the pertumery La
BINS nave been Kept alons unii reteltly, "nen
Guerlaius have been introduced, and these are
well approved. In the department devoted TO
senuemens furnishing goods there Is tAe N'iest iSon
Tor diverse iancies IN hue, shape. ana material
scarfs. mufers Gc, Of finer material ana moc dcL-
| are dres>i1g gowns, breakfast and snuklngiaekets
Of unprecedented elegance. MaIelas,e SILKS ana
O;her costly materials. hitherto almost e4.!uSlye- y
Y appropriated Dy iadies' a.e use ,o- -, "
pl &c. on the same Hlor domestic goods ID dess
patterns, which readily bought holiday presents
goods Grape and tycoon reps, other MAZE
rlas offer wide variety IN appearance an'
Al the fashionable dEk shades in navy Olue.
Plam rSe S S cb6c 10 t shades and ali decco
uuts Black silks much sought Dy men desrOus OF
wnia suit the recipient striped silks. matelasse in
black nrOwD blue, ana lght colors anu eheisiVn de-
shlwis IN immense varieties. amt IN price from
s25 10 $4,000 or 500 Ltues 1aegue lon nosi
elaboracly ornameuted with hand-emUrodery, chain
stlscH r a. ] tq Inaier,a cissG six IS freely used
Is rarely beautiful IN whte opera coaKs lHe STOCK o
never 30 iars 80 cAreiuy segoeu' or 80 en-
ciug 10 the admirers OF the most dehcae hdndlWOrA
LORD q TAYLOR.
Tho ystor who steps th3 spacious store OF Lord
& TAYLOR at Twenteth-si. and Broadway, anu sees the
throng about the weaden co Intcr7. hardly needs 10
regard the statement OF member Of the firm that this
]
last wear are 80 per cent True IL was rainy
weather this time ln 1873, pat Tt.. !
solid increase OF prosperity - SHOWN Dy rne '. -
that the November business OF this house was 10 per
cent above that OF November 1873, and the OJtOOeF
transactions IS per cent III excess OF tnose III e
month OF last year. Bn WIN us suVVss Ae a. 10
| day trade is not considered TO nave luY
mise next week. In the silk department OF Lord
d Taylor has been specially marked alVanSy g.
the purchase silks in Europe nave been improved ana
the silks have gone IorS ware 90 per ce1C s.4,
fne
excellent demand for lurs, especliiy sea- , shln,
Tms store makes great holiday ulsplay' ,Enii'r
adorn the spaces of which santa Claus is
n air The exhibition OF toys and all kinds OF devices
dear TO heart OF children is DeWIuerlH., toaV ny
britannia ware-4t agents prices. 1t is said-nnsc-
boxes aud brouzes aud sleeves oi cAa!Ie "pna
| is covered with the daintiest furniture
Luxury in house-furnsnng nas been en-, ,bera some s
what sratened by tue pressure OF the times out tere Is
| plenty OF activity in this department. Fancy tables
! with medallion paintings upon them skiuny an exc
cuted. we'll worthy notice. Among otner aeParr .
menls TO whca holiday buyers give attention are tnose
Of shawls and cloaks ot Gamers nar tnsrs
| and eloaks OF ali the recent patterns bnetG sag
| - great number and diversity. Luxurious hand.
r ~ enutemen gloves Of approved
| perfuinery OF many kinds ana Var1ousy cVntaIneu,
there il abundance arranged as to meet the eve Oh
w., most careless visitor. Tue costumes made by thls
hnuse have a constantly increasing reputation anu
| rapidly extending demand. InIs department was
anIarged not long ago, but II Is not yet adequate
| IN meet tue many calls upon 10. anu wiz
| be extended OcIOre COIcS.
can't and costly as well as costumes nave
been made by this mouse, and at thls store iauy eau eau
Obtain anything desires IN the way OF attlre from
head 70 foot and is compelled TO 90 elsewhere for
| Ticn upnolslery and furniture for her house
| r. H. MACY co.
This Nrm at Foureenth-st. and sixth-aye, now occu
es the area OF eleven stores and occupies more ground
acs than almost any other retail house In town ex
osnt A 7. stewarts. Mr. Macy began business at this
Garner with single little store seventeen years ago.
o,a for the last dozen years las added a
ai1 @ store "a his business almost every year
| pIs success he attributes TO ludiclous announce,
@ s his busuess to the public. aud 10 the practice oi
rnr nverstaIng the value OF an article IN MS sock.
bcNcA uSually fairly III the