The Milan exchange. (Milan, Gibson County, Tenn.) 1874-1978, 1874-09-10
Receipts for Making DIR. Sage's Ca
tarrh Remedy and DIR. Pierce's
Golden Medical Discovery.

Golden Medical Discovery.
Something over a year since, a periodical
issued in Berlin, Prussia, and laying claims
to a scientific character, published what was
represented as being the formula or receipts
for making DR.. Sage's Catarrh Remedy and
DR.. Pierce's Golden Medical Discovery. The
people were left TO infer that these had been
deducted from a careful chemical analysis OF
the medicines, which are rapidly growing IN /
popular favor in that as well as in this and |
most other civilized countries. The receipts |
were evidently invented by those jealous Of
the reputation and large sale which these |
medicines are rapidly acquiring and who are /
pecuniarily interested in endeayOring to check |
their sale. So ridiculOusly preposterous are /
those receipts that medicines compounded at- |
ter them could never have gained any reputa- |
ton or sale in any country, for they would
be so caustic, poisonous, Immediately and
positively injurious, as in every case 10 De
promptly condemned by the people on the
first trial as miserable, dangerous and wicked
humbugs. Whereas, it is a well-known fact
that all my medicines enjoy the reputation,
honestly earned, of being not only eficacious,
but perfectly mild, pleasant and harmless IN
effects. Notwithstanding, however, that the
bogus receipts were so rldlculously prepos-
ferrous as scarcely to have been believed by the
most unscientific, thoughtless and unsuspect-
ing people, yet strange and incredible rs it
NAV seem, a paper of high scientific preten-
siOns, published in this country, copied the
fictitious receipts from the German paper.
This they evidently did without a moments
reflection, for that much consideration, given
by an intelligent mind, to the receipts and the
properties and effects of the mixtures that
would result from such compromising of
well-knOwn caustic and poisonous chemicals
and drugs, would have condemned them rs
bogus fabricatiOns, and the pretentious pub
fishers of the paper that originally inserted
them, as either knaves or fools. On my atten-
ton being called to the matter, in order that
some thoughtlesss and Over-credulOus people
might not be deceived and misled by seeing
such an announcement in a paper laying
claims to q scientific character, as well as to
clear myself of the imputatiOn of being guilty
of perpetrating wicked fraud upon the peo-
pie, as such announcement, If uncOntradlcted,
would imply, |, as proprietor and manufac-
turer of the aforesaid celebrated medicines,
went before magistrate and made oath to
the fact that the said receipts were utterly
false. Nv affidavit was sent to the publisher
of the paper into which the bogus receipts
had been copied, and in a subsequent issue an
editorial notice was given of my denial. But,
notwithstanding such correction and denial,
made under oath, certain individuals, who
! lounge around and infest our large cities,
| gaining livelihood by perpetrating all kinds
| of catch-penny frauds upon the credulouS,
were thereby given the hint that, as my medi-
cines were universally popular, by advertis-
| ing for sale bogus receipts for making them,
they could get lots of ignorant people to bite
| at their bait. One Frank NJ. Reed, of 139
Eighth street, New York, who publishes
Love and COortship cards." /" Fortune
| Teller and Dream Book" 1.-The Mysteries Of
Love Making" GLOW to Woo and how to
| VIM" and various other swindles, sends bis
dupes the following in exchange for their
| stamps 1t is copied from the papers alluded
to and is rs follows: d" For DR.. Sage's Catarrh
Remedy. take eight grains CarbOlic Acid,
| seven grains eff CamphOr, and two and half
| grains of common Salt. the whole to be color
ed with a little Prussian blue" This makes
| Il powerful caustic mixture, as unlike DR..
| Sage's Catarrh Remedy (Which is perfectly
unrritable, mild, soothing and pleasantly a.
light is from darkness. As "a burnt child
breads the fire." if any have been so foolish as
to burn their noses sore with this caustic
compound, thinking that they were using the
| same rs DR.. Sage's celebrated Catarrh Rene
dy, they will, it is to be hoped, profit by the
lesson thereby taught them, and not be so
| ready next time to bite at every catch-penny
advertising dodge that swindlers may Of
fer them. For DR.. Pierce's Golden Medi-
cal Discovery the bogus receipt reads
Take four drachms purified Honey, fifteen
grains extract poisonous Lettuce, thirty
grains of Opium, three and fourth ounces
dilute Spirits. three ounces water. Mix
OF the ridiculous bogus formul9 / will say.
as did under oath, not one Of the medicinal
or poisonous ingredients therein giren en-
tiers into the composition Of mig Golden
Medical Discovery! And furthermore, !
will say that | defy all the chemists in the
world to ascertain, by chemical analysis, the
composition of any of my Family Medicines
as they cannot be anylyZed so as to determine
T. tlo;, of w al n
medicine and, like nearly all vegetable eX-
tracts there are no known reagents or chemical
tests by which their presence can be deter
mined. If any further proof is wanted TO
satisfy any person that the receipt given
above is utterly false let that person have the
mixture as given compounded, and, not only
will it be seen to be entirely unlike my Dis
coverv in appearance, but if q further test is
wanted, bv taking dose of it, it viii be
found to produce drowsiness and stupOr,
! whereas my Discovery, in ever so large doses,
produces no such effect. Others, located in
different cities and engaged in advertising for
sale bogus receipts for making my medicines,
send those that bite at their bait other and
various ridiculous formula. One sent out by
a yillainOus knave, located in Chicago, gives
the chief ingredient of DR.. Sage's Catarrh
Remedy rs being Blue VitTiOl, which is only
equaed in absurdity by another issued by
parties in Philadelphia who say that the in
gradients composing DR.. Sage's Catarrh
Remedy are burnt Alum, white NitriOl,
Sugar of Lead, and PrusSiate of IrOn," and
that my Golden Medical Discovery is ''simp-
" Syrup and tincture of Ginger" In retu-
tation of all the various and ridiculous bogus
receipts for making my medicines that have
ever been, or may hereafter be published and
circulated, would say that have, in dealing
with the people, ever been governed by the
maxim that " honesty is the best policy" and
that success makes success for
it is because some sufferer has OBJ
tanned relief and cure, that that sufferer has
sent another to me; and il Is because thou
sands have been cured that they have recon-
mended me and my superior remedies to Other
thousands of sufferers. In this way am CON
stanly making LiUing advertisements for my
self and medicines. 1t is a common thing L
hear people say that plenty of advertising vii
make success out of anything, whether i
has any merits or not. Nothing could be far
Their from the truth. 1t is with this delusivt
idea actuating them that thousands have
rushed headlong into advertising, only to fine
themselves bankrupt in little while. No
more than one in five hundred, who engage
in advertising medicines, ever makes a tinan
cial success out of the undertaking, for thu
reason that a medicine to be successful mus
possess unusual and extraordinary merit. |
is not enough that it should be q remedy o
fair efficacy; it must possess superior anC
lCOndert6 remedial properties, lot II IL zoe
not those who use il with the most Sanguint
expectations will condemn it. They will eX
pect much of it, and it must be equal to thu
test, or it will prove ruinOus to the proprietor
For, although a great display of advertising
will, many times, create a considerable imme
date demand for the article advertised. yet
that article does not possess real merit, tn
demand will be only temporary the frau'
will be detected, and the reaction will upse
the proprietor and all his high expectations
long before he is able to recover the amour
of money already expended. With this view
of the subject, l have felt warranted in con
tracing for hundreds of thousands of dollar
worth of advertising in the newspapers o
this aud other countries, feeling perfectly as
sured that the merits of my remedies were Sc
great as to insure financial success out o
such a bold undertaking. And in this have
not been disappointed, for my sales have in
creased steadily year after year, until they viii