Los Angeles daily herald. [volume] (Los Angeles [Calif.]) 1873-1876, 1874-06-12
The Mission of "The Herald


cles, letters and circulars innumerable
have been written and circulated, all
having in view the specific object of
publishing to the world the peculiari-
ties of the Pacific Coast-setting forth
the climate, soil, productions and re-
sources of the country, aiming to show
the conveniences and advantages of
this favored Western land over other
sections of our country. For instance,
the coast has had the West and Vest
ern World this State has the Resources
of California; Santa Barbara,t the Press
San Diego, the Union-recognized or
gans representing the special and va
ried interests of these localities; and
who can estimate the value of these
efforts to the community thus repre-
sented? They are untold. 1t is adj
mitted that Mr.. ]. A. JoHNSoN'S eff
forts in this direction for Santa Bar
bara has mainly resulted in the acqui-
sition of hundreds of thousands of dol
lars in the aggregate to that city, repre-
sented by the parties brought hither
by the enterprise of the Press. The
question is, shall Los Angeles county,
one of the most important counties In
the Golden State, and probably the
richest in undeveloped resources, the
first, the representative county of
Southern California, and centrally To-
Gated therein - shall Los Angeles
city, the emporium of Southern Cali
fornia, so centrally located, be without
such recognized organ longer? One
thing is certain, Southern California
must "paddle her own canoe" There
is a GOODNESS, an Indifference, to say
the least, by San Francisco and north
ern journals toward us. They do not
care to especially advertise us abroad,
any further than common interest is
felt for the State at large. The local
press of Southern California-eur CO.
temporaries-are working with q ,Dill,
ably repr esenting their respective To-
calities. And the press of this city
have done, and are still doing, much
toward faithfully advertising us to the
world; but the time has come when
greater work is needed to be done. The
real Importance of Los Angeles city
and county of to day should
be known abroad and more fully
illustrated to the world. Having
no political battles to fight no
jealous chickering's or local warfare
of any kind to carry on, we join
hands with our local contemporaries in
taking care of all that is dear to Los
Angeles, in all her varied interests.
And while this shall be our daily
work, we want the WEEKLY HERALD
to go forth, hundreds of copies to
Europe and thousand of copies to the
States, freighted with full and truth
full information-a perfect representa-
ton of all our material interests and
industries. First our superior climate;
our soil, its great richness and special
adaptabilities; our untold Embarrassing
interests, especially semi-tropical
fruits; the quality and prices of our
lands; our immense grazing interests,
especially the dairy branch of these
interests; our undeveloped and de-
manded manufacturing interests; our
undeveloped numbering interests; our
no inconsiderable mining interests;
our important commercial interests;
financial interests; the bee interests,
promising such large returns; and
last, but by no means least, our edu-
cational interests, the splendid condi-
ton of our public schools, the excel
lent facilities here afforded for the
education of our youth, proving this
to Eastern people who are looking
westward for future home, but who
have hitherto hesitated, fearing lest
this, the dearest of all our interests
could not be attained as fully in Cal
ifornia as in the East.
1t was the original purpose of the
publishers of the HERALD, to make
this paper a perfect reflex of this
city and county in all its interests, de-
veloped and undeveloped, present and
prospective, to be mirror through
which our Eastern friends can see
what this country is and what we are
as people, socially and morally.
These objects were quite fully an
nounced in our issue of the 4th of April
last. But circumstances beyond their
control have prevented them from be-
ing carried out fully until now. As
an efficient agency in furthering these
objects and for a perfect accomplish
ment of the same, we solicit, and hope
to receive contributions from every
source, from every village in the
county, from teachers, from farmers,
from the Changers, those practical ag-
riculturists, few facts and figures
items of interest, tending to build up
this country. "To do the greatest
good to the greatest number" in the
diffusions of reliable information re-
lating to this sunny land and especial
ly to this particularly favored spot,
will be our aim. TO anticipate if pos
sible the thousand questions being
asked daily. in the East about this
wonderful land. Some new features