The Pulaski citizen. [volume] (Pulaski, Tenn.) 1866-current, 1874-09-10
Receipts for Making DR. Sage's Uatarrh
Remedy and DR.. Pieree's Golden
MadfeoI DiSeOYarF


Pierce's Golden Medical Discovery. The peo-
pie were left to infer thai these had been de-
Quoted from a careful chemical analysis of the
medicines, which are rapidly growing IN popu-
lar favor in that as well as in this and most
other civilized countries. The receipts were
invented by those Jealous OF the
reputation and large sale which these medI-
cines are rapidly acquiring and who are pecu-
manly interested in endeavorlng TO check their
sale. So TidicUlOusly preposterous are those
receipts that medicines compounded after
them could never have gained any reputation
or sale In any country, for they would be SO
caustlc, poisonous, Immediately ana positively
injurious, as in every case to be promptly con-
demned by the people on the first trial as mis-
cradle, dangerous and wicked humbugs.
Whereas, it Is a well known ia It that all my
medicines enjoy the reputation, honestly earn
ed, Of being not only ethcaclous, but perfectly
mild, pleasant and harmless in effects. Not
withstanding. however that the bogus receipts
were so rldiculOusly preposterous as scarcely
to have been believed by the most unseientific,
thOughtless and unsuspecting people, yet
strange and incredible as it may seem, paper
of high scientific pretentlons, published in
this country, copied the fictitious receipts from
the German paper. This they evidently did
without moments reflection, for that much
consideration, given by an intelligent mind,
to the receipts and the properties and effects
Of the mixtures that would result from such
a compromising of well known caustic and
poisonous chemicals and drugs, would have
the pretentiOus publishers of the paper that
originally inserted them, as either knaves or
fools. On my attention being called to the
matter, in order that some thOughtless and
over credulOus people might not be deceived
and mlsled by seeing such an announcement
in paper laying claim to a scientific charac-
ter, as well as to clear myself of the imputa-
ton of being guilty of perpetrating a wicked
fraud upon the people. as such announce
ment, if uncontradicted, would imply, I, as
proprietor and manufacturer of the aforesaid
Celebrated medicines, went before magistrate
and made oath to the fact that the said re-
ceipts were utterly false. NV affidavit was
sent to the publishers of the paper into which
the bogus receipts had been copied, and in a
subsequent issue an editorial notice was given
of my denial. But, notwithstanding such cor
rection and denial, made under oath, certain
individuals, who lounge around and infest our
large cities, gaining livelihood by perpetra-
ting all kinds of catch penny frauds upon the
credulOus, were thereby given the hint, that
as my medicines were universally popular, by
advertising for sale bogus receipts for making
them, they could get lots of ignorant people
to bite at their bait. One Frank NJ. Reed Of
139 Eighth street, New York, who publishes
4" Love and Courtship cards, " a a Fortune Tel
Ter and Dream Book, " The Mysteries of Love
Making" How to Woo and how to VIM and
various other swindles, sends his dupes the
following IN exchange for their stamps. 1t is
copied from the pagers alluded to and is as
follows: For DR.. Sage's Catarrh Remedy
take eight grains carbohc acid, seven grains of
camphOr, and two and half grains of com
mon salt, the whole to be colored with a little
prussian blue" This makes powerful caustic
mixture as unlike DR.. Sages Catarrh Remedy
(Which is perfectly unirritating, mild, soothing
and pleasantly, as light is from darkness. As a
burnt child breads the fire, if any have been
so foolish to have burned their noses sore
with this caustlc compound, thinking that
they were using the same as DIR. Sage's cele-
brated Catarrh Remedy, they will, it Is to be
hoped, profit by the lesson thereby taught
them and not be so ready next time to bite at
every catch penny advertising dodge that
swindleTs may offer them. For DIR. Pierce's
Golden Medical Discovery the bogus receipt
reads: % Take four drachms purified honey
fifteen grains extract poisonous lettuce, thirty
grains of opium, three and a fourth ounces
dilute spirits, three ounces water. Mix" OF
the ridiculous bogus formula I will say, as
did under oath, not ono of the medicinal or
poisonous ingredients therein given enters
into the composition of nv Golden Medical
Discovery! And Furthermore, I will say that
l defy all the chemists in the world to ascer-
tain, by chemical analysis, the composition of
any of my Family Medicines as they cannot
be analyZed so as to determine their ingredi-
ents, many of which are new in medicine and.
ike nearly all vegetable extracts, there are no
known reagents or chemical tests by which
their presence can be determined. If any
further proof is wanted to satisfy any person
that the receipt given above is utterly false
let that person have the mixture as given
compounded, and not only will it be seen to
be entirely unlike my Discovery in appearance,
but if a further test is wanted, by taking a
dose of 1t, it viii be found to produce drOWsi-
ness and stupOr, whereas my Discovery. in
ever so large doses, produces no such effect
Others, located in different cities and engaged
in advertising for sale bogus receipts for
making my medicines, send those that bite at
their bait other and various ridiculous for
mulR. One sent out by a YillianOus knavs,
located IN Chicago, gives the chief ingredient
of DR.. Sage's Catarrh Remedy as being biue
VIII " Iol
another issued by parties in Philadelphia, who
say that the ingredients composing DR.. Sage's
Catarrh Remedy are "burnt alum, white
vitriol, sugar of lead, and prussiate of iron, -
and that my Golden Medical Discovery il
simply syrup and tincture of ginger" In re-
futation of all the various and ridiculous bo-
gus receipts for making my medicines that
have ever been, or may hereafter be published
and circulated would say that have, in deal
ing with the people, ever been governed by
the maxim that honesty is the best policy. y
and that " success makes success - for it is
because some sufferer has obtained relief and
cure, that that sufferer has sent another to
me and it is because thousands have been
cured that they have recommended me and
my superior remedies to other thousands of
sufferers. In this way am constantly making
living advertisements for myself and medi-
cines. 1t is a common thing to hear people
say that plenty of advertising will make a sue
cess out of anything, whether it has any merit
or not. Nothing could be farther from the
truth. 1t is with this delusive idea actuating
them that thousands have rushed headlong
into advertising, only to find themselves bank
rupt in little while. Not more than one in
i've hundred, who engages in ADVERTISING
medicines, ever makes a financial success out
OF the undertaking, for the reason that a
medicine to be successful must possess unusTl-
al and extraordinary merit 1t is not enough
that 1t should be remedy of fair efficacy il
must possess superior and wonderful remedial
properties, for If 1t does not, those who use it
with the most sanguine expectations will con-
denim it. They Will expect much of it and il
must be equal to the test, or it will prove
rulnous to the proprietor. For, although a
great display OF advertising will many times,
create considerable immediate demand for
the article advertised, yet il that article does
not possess real merit, the demand will be
only temporary the fraud will be detected
and the reaction will upset the proprietor and
all his high expectations, long before he is
able to recover the amount of money already
expended. With this view of the subject j
| have felt warranted in contracting for hun
dreds Of thousands of dollars worth of sdyer.
Using in the newspapers of this and other
countries, feeling perfectly assured that the
merits of my remedies were so great as to in
sure financial success out of such bold I'M
dertaklng. And IN this have not been dis
appointed, for my sales have Increased steadi-
ly year after year, until they will this wear
largely exceed half million dollars worth OF
my medicines. This grand success, am cor
tain, could never have been attained had the
medicines not possessed superior and wonder
full merits.
The Toledo Blade, in an editorial article.
has truly said, abiding to my business, thar
''great success is never achieved without
merit. An article that holds the field wear
after year, aud the sales of which increase
regularly and rapidly, must have absolute
merit.
The article continues: DR. r. V. Pierce,
of Buffalo, New York, occupies Our entire
eighth page to-day with his various articles.
We admit it because we know the doctor, and
know of his articles. We know him to be a
regularly educated physician, whose diploma
hangs on the wall of his Office, and we know
that parties consult him, by mail and in person,
from all the states in the union every day, and
that they are fairly and honestly dealt with.
We know that his medicines are sold in enOr-
nous quantities in every state in the union,
and very largely in many foreign countries.
- This grand result has been accomplished
by two agencies-gOod, reliable articles-arti-
cles which, once introduced work easily, their
own way-and splendid business management
They have succeeded because they ought to
have succeeded"
In conclusion, I cannot offer better refuta-
ton of the slanderous reports published con-
corning my medicines, than to call attention to
the testimonials on file in my Office, which are
open to the inspection of the public. They are
from all parts of the world, and express the
gratitude of thousands that have been afflicted