The Toledo chronicle. [volume] (Toledo, Tama County, Iowa) 1873-1924, 1874-09-03
Receipts for Making DIR. Sage's ca
tarrh Remedy and DIR. Pierce's
Golden Medical Discovery.


Golden Medical Discovery.
Something over a year since, a periodical
issued in Berlin, Prussia, and laying claims
to scientific character, published what was
represented as being the formul;e or receipts
for making DR.. Sages Catarrh Remedy and
Dr. Piercc's Golden Medical Discovery. The
people were left to infer that these had been
deducted from careful chemical analysis of
the medicines, which are rapidly growing in
popular favor in that as well us in this and
most other civilized countries. The receipts
were evidently invented by those jealous of
the reputation and large sale which these
medicines are rapidly acquiring and who are
pccuniariy interested in endeavoring to check
their sale So rdiculously preposterous are
those receipts that medicines compounded
after them could never have gained any repu-
tation or sale in any country, for they would be
SO caustic, poisonous, Immediately and posi-
lively injurious as in every case to be prompt
" condemned by the people on the first trial
as miserable, dangerous and wicked humbugs.
Whereas, it is well known fact that all my med
icines enjoy the reputation, honestly earned,
of being not only efficacious, but perfectly
mild. pleasant and harmless in effects. Not
withstanding, however, that the bogus receipts
were so ridiculously prepOsterous as scarcely
to have been believed by the most unscientiiic.
thoughtless and unsuspecting people, yet,
strange and incredible as it may seem, paper
of high scientific pretensions, published in this
country, copied the fictitious receipts from the
German paper This they evidently did with
out moments reflection, for that much con
sidcration given by an Intelligent mind to the
receipts and the properties and effects OF the
mixtures that would result from such com
pounding Of well-known caustic and poison
Gus chemicals and drugs would have con-
demncd them as bogus fabrications, and the
pretentious publishers of the paper that orig
inally inserted them as either knaves or fools.
On my attention being called to the matter, III
order that some thoughtless and over-credu-
lous people might not be deceived and mislcd
by seeing such an announcement in paper
laying claims to Il scientific character, as we'll
as to clear myself of the imputation Of being
guilty of perpetratn~ Il wicked fraud upon the
people as such announcement, If uncontradict-
ed, would imply |, as proprietor and manu-
facturer of the aforesaid celebrated medi-
cincs, went before magistrate and made
oath to the fact that the said receipts were
utterly false. My affidavit was sent to the
publishers of the paper into which the bogus
| receipts had been copied, and in Il subse-
quent issue an editorial notice was given of
my denial. But, Notwithstanding such1 cor
rection and denial, made under oath, certain
individuals who lounge around and Inicst our
large cities, gaining livelihood by perpe-
train" all kinds of catch peIiny frauds upon
the credulous We're thereby given the hint
that, rs my medicines were universally pop
ular, by advertising for sale bogus receipts
for making them they could get lots of igno-
rant people to bite at their bait. One Frank
| NJ. Reed, of 139 Eighth street, New York, who
publishes Love and Courtship Cards. Il
Fortune Teller and Dream Book" The
Mysteries of Love Making" GLOW TO Woo
and How to VIM" and various other swim
dies, sends his dupcs the following in eX-
change for their stamps. 1t is copied from
the papers alluded to and is rs follows !:
| fH.4 ID az.
grains Carbolic Acid, seven grains OF Cam
phor and two and half grains of common
Salt, the whole to be colored with a little
Prussian blue" This makes powerful caus-
tic mixture as unlike DR.. Sage's Catarrh
Remedy (Which is perfectly unirritating,
| mild, soothing and PLEASANT as light is
from darkness. As a burnt child breads
the fire." if any have been so foolish rs
to have burned their noses sore with this
| caustic compound. thinking that they were
using the same as DIR. Sage's celebrated Ca
tarrh Remedy, they WILL it is to be hoped,
profit by the lesson thereby taught them and
| not be so ready next time to bite at every
catch-penny advertising dodge that swindlers
| may offer them For DR.. Pierce's Golden
Medical Discovery the bogus receipt reads:
Take four draehms purified Honey, fifteen
grains extract poisonous Lettuce, thirty grains
OF Opium, three and fourth ounces dilute
Spirits three ounces water. Mix" OF the
| ridiculous bogus formula will say, as / did
| under oath, not one Of the medicinal or poison
Gus ingredients therein gi,en enters into thu
composition Of my Golden Medical Discovery.
And furthermore, will say that defy all the
chemists in the world to ascertain. by chemical
analysis, the composition of any of my Family
Medicines, as they cannot be analyzed so rs to
determine their ingredients, many of which
are new in medicine and, like nearly all vege-
table extracts, there are no known reagents or
chemical " W bnir pnn ha
determined. If any further proofs wanted to
satisfy any person that the receipt given above
| is utterly false let that person have the mix
| ture as given compounded, and not only will
| it be seen to be entirely unlike my Discovery
| in appearance, but if further test is wanted
| by taking dose of it, it will be found to pro-
/ duce drowsiness and stupor, whereas my
| Discovery, in ever so large doses, produces
no such effect. Others, located in different
| cities and engaged in advertising for sale
bogus receipts for making my medicines
| send those that bite at their bait other and
various ridiculous formula. One sent by a
| villainOus knave, located in Chicago, gives
the chief ingredient of Dr. Sagc's Catarrh
Remedy as being Blue Vitriol, which is only
| equaled in absurdity by another issued by
parties in Philadelphia who say that the in
| gradients composing DR.. Sagc's Catarrh Rem
| edy are burnt Alum, white Vitriol, Sugar of
Lead, and Prussiate of Iron," and that my
/
and tincture of Ginger" In rcfutation of all
| the various and ridiculous bogus receipts for
making my medicines that have ever been or
may hereafter be published and circulated, |
would say that / have, in dealing with the
| people, ever been governed by the maxim
that honesty is the best policy" and that
| success makes success" for it is because
| some sufferer has obtained relief and cure
| that that sufferer has sent another to
me; and it is because thousands have
been cured that they have recommended
me and my superior remedies to other thou
sands of sufferers. In this way / am con-
stantly making ljping advertisements for my
self and medicines. 1t is a common thing to
hear people say that plenty of advertising will
make a success out of anything, whether ii
has any merit or not. Nothing could be far
ther from the truth. 1t is with this delusivc
idea actuating them that thousands have
rushed headlong into advertising, only to find
themselves bankrupt in little while. Not
| more than one in five hundred who engages
in advertising medicines ever makes tnan-
cial success out of the undertaking, for the
reason that a medicine to be successful must
possess unusual and extraordinary merit. 1t is
not enough that it should be remedy of far
efficacy; it must possess superior and ,conder-
FIJI remedial properties, for if ii does not
those who use it with the most sanguine ex-
pectations will condemn it. They will expect
much Of it, and it must be equal to the test or
it will prove ruinous to the proprietor. For,
although great display of advertising will,
many times, create considerable immediate
demand for the article advertised, yet if that
article does not possess real merit the demand
will be only temporary; the fraud will be de-
tected, and the reaction will upset the propri-
etor and all his high expectations, long before
he is able to recover the amount Of money
already expended. With this view of the sub
iect have felt warranted in contracting for
hundreds of thousands Of dollars worth Of ad-
vertising in the newspapers of this and other