The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1874-09-10

and Pr,,ssiatc of Iron," and that my Golden
Medical Discovery is "simply Sirup and
tincturc of Ginger" In REPUTATION of all the
various and ridiculous bogus receipts for
making my medicines that have ever been
or may hereafter be published and circulated,
would say that have, in dealing with the
people, ever been governed by the maxim
that honesty is the best policy" and
that "success makes success" for it is
because some sufferer has obtained relief
| and cure that that sufferer has sent another
to me; and it is because thousands have
| been cured that they have recommended me
| and my superior remedies to other thousands
| ly making firing advertisements for my
| self and medicines. 1t is a common thing to
hear people say that plenty of advertising will
| make success out Of anything, whether it
has any merit or not Nothing could be far
tllcr from the truth. 1t is with this dclusivc
rushed hcadlong into advertising, only to find
themselves bankrupt in Il little while. Not
| more than one in five hundred who cnya "cs
| i'll advertising medicines ever makes Il tinan-
clal success out of the undertaking, for the
| reason that medicine to be successful must
possess """Suoi and ert'"o,'';na,y merit 1t is
not enough that it should be a remedy of fair
| efficacy; it must possess superior and ,con'lcr-
tm remedial properties, for if it docs not
those who use it with the most sanyuinc cx-
pcctations will condemn it. They will cx-
poet much of it, and it must be equal to the
test. or it will prove ruinOus to the pro-
prictor. For, although great display of adj
vcrtisiny will, many times, create a consid-
able immediate demand for the article adj
vcrtiscd, yet if that article does not possess
real merit the demand will be only Tempo
rary; the fraud will be detected, and the re-
action will upset the proprietor and all his
high expectations long before lie is able to
of al
expended. With this view of the subject
| have felt warranted in contracting. for hun
drcds of thousands of dollars worth of add
vcrtlsng in the newspapers of this and other
countries, feeling perfectly assured that the
merits OF my remedies were SO great as to
undertaking. And in this I have not been
disappointed, for my sales have increased
steadily year after year, until they will this
year largely exceed half a million dollars
worth of my medicines. This grand success,
! am certain could never have been attained
had the medicines not possessed superior and
wonderful merits.
The 7o'@io BIo'I", in an editorial article, has
truly said, abiding to my business, that
great success is never achieved without
merit An article that holds the field year
after year, and the sales Of which increase
regularly and rapidly, must have absolute
merit"
The article continues: "Dr. r. V. Pierce,
OF Buffalo, y. T., occupies our entire eighth
page to-day with his various articles. We adj
init 1t because We know the doctor, and know
Of his articles. We know him to be Il rcyu-
larly-cducatcd physician, whose diploma
hangs on the wall Of his Office and We know
that he has associated with him several of the
most eminent practitioners in the country
We know that parties consult him, by mail
and i'll person, from all the States in the Union
every day, and that they are fairly and hon
cstly dealt with We know that his medicines
are sold in enormous quantities in every State
i'll the Union, and very largely in many foreign
countries.
This grand result has been accomplished
by two a@cnccS-"ood, reliable articlcs-arti-
Giles which, once introduced, work easily their
own wav-and splendid business manage
ncnt. They have succeeded because they
ought to have succeeded"
In conclusion, cannot offer a better rcfuta-
ton of the slandcrOus reports published con-
corning my medicines than to call attention
to the testimonials on file in my Office, which
are open to the inspection of the public. They
are from all parts of the world, and express
the gratitude of thousands that have been af-
tiictcd with Chronic Catarrh, Lingering
Coughs, various Blood Diseases affecting the
skin, flesh and bones, severe diseases peculiar
to females, and many other forms Of obstinate
diseases, and have been cured by the use of
my Family Medicines after suffering for years
and being pronounced incurablc by eminent
physicians. X. V. PIERCE, VI. d.,
Pr0PrietOr of Ur. Piercts FumHy Weiirinrs.
W"ELD'> Dt>rENSAEr. Buffalo. y. Y.