Perrysburg journal. (Perrysburg, Wood Co., O. [Ohio]) 186?-1965, 1874-09-04

case 10 nc promptly condemned Ivy The people
on the first trial as miserable, dangerous and
wicked bumbugs. Whereas, it Is we'll
known fact that all my medicines en-
| joy the reputation, honestly earned Of
being not only eillcacious, but perfectly
mild, pleasant and harmless In effects, Not
withstanding however, that the bogus re.
ccipts were so ridculously preposterous as
| scarcely to have been believed by the most
unscicntfc, thoughtlcss and unsuspeeting
| people, yet, strange and incredible as II may
seem, paper of high scientific pretcnsions,
| published In this country, copied the flcti.
tious receipts from the German paper This
they evidently did without moments rcncc
| ton, for that much consideration given by an
intelligent mind to the receipts and the prop
| critics and effects of the mixtures that would
result from such compounding of we'll
| known caustic and poisonous chemicals and
drugs would have condemned them as bogus
| iabrlcations, and the pretcutious publishers
| OF the paper that originally inserted them as
| either knaves or fools. On my attention be-
ing called to the matter, in order that some
| thoughlless and over-crcdulOus people might
not be deceived and misled by seeing such an
| announcement In q paper laying claims TO a
scientific character, as well as to clear myself
of the imputation of being guilty of perpc-
trating wicked fraud upon the people as
| such announcement, If uncontradictcd would
| imply, !, Us proprietor and manufacturer
of the aforesaid celebrated medicines,
went before q magistrate and made oath
to the fact that the said receipts were ut
terly false My affidavit was sent to the
publishers Of the paper into which the bogus
receipts had been copied; and in a subsequent
| issue an editorial notice was given of my
denial. But, Notwithstanding such correc-
! ton and denial, made under oath, certain
individuals who lounge around and infest our
large cities, gaining livelihood by perpetrat-
ing all Kinds OF catch-pcnny frauds upon the
credulous were thereby given the hint thAi,
| as my medicines were universally popular, by
advertising for sale bogus receipts for making
theln they could get lots Of Ignorant people
TO bite at their bait. One Frank NJ Reed, Of
l30 Eighth street, New York, who publishes
Love and Courtship Cards. Fortune
Teller and Dream Book" "The Mysteries Of
Love Making" " How to Woo aud How to
| Win," and various other swindles, sends his
dupes the following in exchange for their
stamps. III is copied from the papers alluded
to and is as follows: "For DIR. Sage's Catarrh
Kennedy, take eight grains Carbolic Acid,
seven grains Of Camphor and two and a half
grains OF common Salt, the whole to be col
ored with little Prussian blue" This
makes powerful caustic mixture as unlike
DIR. Sage's Catarrh Remedy (Which is perfect
" unlrritating, mild, soothing and pleasapt)
as light Is from darkness. As "burnt cliild
breads the fire. if any have been so foolish as
| TO have burned their noses sore with this
canstc compound, thinking that they were
| using the same as Dr. Sape's celebrated
Catarrh Remedy, they will, it is to he hoped,
| profit by the lesson thereby taught them and
| not be so ready next time to bite at every
catch-penny advertising dodge that swndlers
may oiier them. For Dr. Perce's Golden
| Medical Discovery the bogus receipt reads
rake four drachms purified Honey, fifteen
! grams eNtractpoisonous Lettuce, thirty grains
! oi opium, three and a fourth ounces dilute
! spirits, three ounces water. Mix" OF the
ridiculous bogus formula will say, us did
under oath, not one Of the medicinal or ilgisgn-
aus ingredients therein gipen enters into he
| composition II my GolicB Uedicdl Discorerv!
And furthermore, will say that defy all the
chemists in the world to ascertain, by chemical
ANALYSIS, the composition Of any Of my Family
| nculcliies, rs they cannot be analyzed so as to
determine their ingredients, many of which
are new IN medicine and, like nearly all vege-
| table extracts, there are no known reapents or
chemical tests by which their presence can be
determined. II any further proof is wanted to
sallsly any person that the receipt given above
! Is utterly false let that person have the mix
ture rs given compounded, and not only will
| IL be seen 10 be entirely unlike my Discovery
! IN appearance, but If further test is wanted
by taking dose of it, 1t will be found to pro.
duce drowsiness and stupor, whereas my Dis
| cOvcry, in ever so large doses nroduces no
such effect. Others, located in different cities
ana engaged in advertising for sale bogus re-
celpts lor making my medicines send those
ihat Dlte at their bait other and various ridicu-
lous tormulie One sent out by a yillainous
knaVe, located In Chicago, gives the chief in
gredlent OF DIR. Sage's Cntarrh Remedy MS
being Blue NitriOl, which is only eaualcd i'm
absurdlty by another issued by parties in Phil
adelphia who say that the Ingredients com
posing Dr. Sage's Catarrh Remedy are "burnt
Alum, Mhlte Nltriol, Sugar Of Lead and Prus-
slate oi lron,' and that my Golden Medical
Discovery is "simply Sirup and tincture of
Glmger.' In reiutatiOn Of all the various and
ridiculous bogus receipts for making my ni65s4l
clhcs thai nave ever been or may hereafter be
published and circulated, would say that ]
have, in dealing with the pcOplc ever bcen
governed by the maxim that "honesty is the
best policy and that "success makes sue
cess Tor 1t Is because some sufferer has OBJ
tanned relief and cure that that sufferer has
sent another to me; and it is because thou
SANDS nave been cured that they have recon-
mcndcd me and my superior remedies TO other
thousands Of sufferers In this way am con.
stantly making Hying advertisements for my
sell and medicines. IL is common thing Ia
hear people say that plenty of advertising will
make success out of anything, whether il
has any merit or not Nothing could bc far.
ther from the truth. II is with this demsive
idea actuatlng them that thousands have
rushed hcadlOng into advertising, only TO find
themselves bankrupt in a little while. Not
more than one in five hundred who engage.
, IN advertising medicines ever makes a tnan
cial success out Of the undertaking, for tho
reason that n medicine to be successful mus
possess unusual and GrtfdOtdiHdIy merit Ii /.
not enough that it should hc IA remedy of raj,
efficacy; ii must possess superior and ,coftlcr
yW remedial properties, for " ii does moi
those VINO use IL with the most sangIiue cN
, pcctations will condemn IT, They viii eXpect
} much OF 1t, and il must be equal 10 the test ol
II VIII prove ruinous TO the proprietor For
although great display of advertising will
: many times, create considerable mmcdiat,
! demand for the article advertised, vet if tha
article docs not possess real merit the demand
} VIII he only temporary; the fraud will be de
tectcd, and the reaction will upset the propri
| etor and all his high expectations long befort
, he Is able To recover the amount of mOnel
already expended. With this view of the sub
, Jcct have felt warranted in contracting 70
! hundreds Of thousands of dollars worth of ad
NGrtlslng IN the newspapers of this and Other
. countries, feeling perfectly assured that tn
Y merits of my remedies were so great as to in
D sure financial success out of such a bolt
4 undertaking. And in this | have not beel
, disappointed for my sales have increase,
I steadily year after year, until they will thi
year largely exceed half million dollars
worth of my medicines. This grand success
am certain could never have been attained
4 had the medicines not possessed superior AM
G wonderful merits.
S The Toledo Biade, in an editorial article, ha
. truly said, alluding to my business, tina
y great success is never achieved withou
; merit. An article that holds the field yea
II after year, and the sales of which increas
: regularly and rapidly, must have absolut
{ merit"
p The article continues "Dr II. V. Pierce
n of Buffalo, n. Y, occupies our entire eight
r page to-day with his various articles. We ad
NIT IL because we know the doctor, and llnoV
. Of his articles. We know him to be a regu
- larly-educated physician, whose dipom
!, hangs on the wall Of his Office, and we knoy
I that he has associated with him several Of tn
f most eminent practitioners in the country
?, We know that parties consult him, by maj
f and in person, from all the States In tht
q Union every day, and that they are fairly ant
. honestly dealt with. We know that his med
= cines are sold in enormous quantities in ever
y State in the Union, and very largely in man
s foreign countries.
}, This grand result has been accomplished
!, by two agencies-good, reliable articles-aI
c ticles which, once introduced, work, casl
:. their own way-and splendid business man
,r agement. They have succeeded because the
. on l.hI 10 In .Ilnnnnlnd y