The herald and mail. [volume] (Columbia, Tenn.) 1873-188?, 1874-09-11
Receipts for Making DR.. Sage's Ca.
tarrh Remedy and DR.. Pierce's
Golden Medical Discovery.

Something over year since, periodical is
sued in Berlin, Prussia. and laying claims to
scientific character, published what was rep
resented as being the formula or receipts for
making DIR. Sage's Catarrh Remedy and DIR.
Pierce's Golden Medical Discovery. The peo-
pie were left to infer that these had been de-
Quoted from a careful chemical analysis of
the medicines, which are rapidly growing in
popular favor in that as well as In this and
most other civilized countries. The receipts
were evidently invented by those jealous Of
the reputation and large sale which these
medicines are rapidly acquiring and who are
pecunlarily interested in endeavoring to check
their sale. So ridiculously preposterous are
those receipts that medicines compounded
after them could never have gained any repu-
tatlon or sale in any country, for they would
he so caustic, poisonous, Immediately and pos
ltlvely injurious as in every caseto be prompt-
ly condemned by the people on the first trial
as miserable, dangerous and wicked humbugs.
Whereas, it is well known fact that all my
medicines enjoy the reputation, honestly
earned, of being not only efhcaclous, but per-
fectly mild, pleasant and harmless IN effects.
notwithstanding, however, that the bogus re-
ceipts were so ridiculously preposterous as
scarcely to have been believed by the most
unscientific, thoughtless and unsuspecting
people, yet strange and Incredible as it may
seem, paper of high scientific pretentions,
published in this country, copied the fictitious
receipts from the German paper This they
evidently did without moments reflection,
for that much consideration, given by an IN
teligent mind, to the receipts and the proper
ties and effects of the mixtures that would re-
suit from such compromising of well known
caustic and poisonous chemicals and drugs,
would have condemned them as bogus fabri-
cations, and the pretentious publishers of the
paper that originally inserted them, as either
knaves or fools. On my attention being
called to the matter, in order that some
thoughtless and over credulous people might
not be deceived and misled by seeing such an
announcement in a paper laying claim to a
scientific character, as well as to clear myself
of the imputation of being guilty of perpe
trating wicked fraud upon the people, as
such announcement, if uncontradicted, would
imply, /, as proprietor and manufacturer of
the aforesaid celebrated medicines went be-
fore magistrate and made oath to the fact
that the said receipts were utterly false. Ny
affidavit was sent to the publishers of the pa
pers into which the bogus receipts had been
copied, and in a subsequent issue an editorial
notice was given of my denial But, not
withstanding such correction and denial made
under oath, certain individuals, who lounge
around and infest our large cities, gaining a
livelihood by perpetrating all kinds of catch
penny frauds upon the credulous, were thereby
given the hint that as my medicines were uni
versally popular, by advertising for sale bogus
receipts for making them, they could get lots
of Ignorant people to bite at their bait. One
Frank M. Reed, of 139 Eighth street, New
York, who publishes Love and Courtship
cards." Fortune Teller and Dream Book"
9 The Mysteries of Love Making" "How to
Woo and VIM" and various other swindles,
sends his dupes the following in exchange for
their stamps. 1t is copied from the papers
alluded to and is as follows: g For Dr. Sages
Catarrh Remedy, take eight grains carbolic
acid, seven grains of camphor, and two and
half grains of common salt, the whole to be
colored with a little Prussian blue" This
makes powerful caustie mixture as unlike
SlOaS Catarrb dU (rUbi ia 10
nnirritating, mild, soothing, and pleasantly as
light is from darkness. AS "a burnt child
breads the fire, if any have been so foolish
as to have burned their noses sore with this
caustic compound, thinking that they were
using the same as DR.. Sage's celebrated Ca
tarrh Remedy, they will, it is to be hoped,
profit by the lesson thereby taught them and
not be so ready next time to bite at every
catch-penny advertising dodge that swindlers
may offer them. For Dr. Pierce's Golden
Medical Discovery the bogus receipt reads:
tTake four drachms purified honey, fifteen
grains extract poisonous lettuce, thirty grains
of opium, three and a fourth ounces dilute
spirits, three ounces water. Mix" OF the
ridiculous bogus formula l will say as did
under oath, not one of the medicinal or poi
sonous ingredients therein given enters into
the composition of my Golden Medical Dis
covery! And furthermore, l will say that I
defy all the chemists in the world to ascertain,
by chemical analysis, the composition of anv
of my family medicines, as they cannot be an
alyzed so as to determine their ingredients,
many of which are new in medicine, and, like
nearly all vegetable extracts, there are no
known reagents or chemical tests by which
their presence can be determined. If any
further proof is wanted to satisfy any person
that the receipts given above are utterly false
let that person have the mixture as given,
compounded and, not only will it be seen to
be entirely unlike my Discovery in appear
ance, but if further test is wanted by taking
dose of it, it will be found to produce drowsi-
ness and stupor, whereas my Discovery, in
ever so large doses, produces no such effect.
Others, located in different cities and engaged
in advertising for sale bogus receipts for
making my medicines, send those that bite at
their bait other and various ridiculous for
mule. One sent out by villainous knave
located In Chicago, gives the chief ingredient
of DR.. Sage's Catarrh Remedy as being blue
vitriol, which is only equaled in absurdity by
another issued by parties IL Philadelphia,
who say that the ingredients composing
DIR. Sage's Catarrh Remedy are fburnt
alum, white vitriol, sugar of lead, and prus-
state of iron," and that my Golden Medical
Discovery is simply syrup and tincture of
ginger" In refutation of all the various and
ridiculous bogus receipts for making my medi-
cines that have ever been, or may hereafter be
published and circulated, would say that l
have, in dealing with the people, ever been
governed by the maxim that "honesty is the
best policy" and that success makes sue
cess - for it is because some sufferer has OBJ
tanned relief and cure, that that sufferer has
sent another to me and it is because thou
sands have been cured that they have recon-
mended me and my superior remedies to other
thousands of sufferers. In this way I am
constantly making living advertisements for
myself and medicines. 1t is common thing
to hear people say that plenty of advertising
will make a success out of anything, whether
it has any merit or not. Nothing could be
farther from the truth 1t is with this delu-
sive idea actuating them that thousands have
rushed headlong into advertising, only to find
themselves bankrupt in a little while. Not
more than one in five hundred, who engages
in advertising medicines ever makes a finan-
cial success out of the undertaking. for the
reason that a medicine to be successful must
possess unusual and extraordinary merit. 1t is
not enough that it should be remedy of fair
efficacy it must possess superior and wonder
full remedial properties, for if it does not,
those who use it with the most sanguine ex-
pectatiOns will condemn it. They will expect
much of it, and it must be equal to the test,
or it will prove ruinous to the proprietor. For,
although great display of advertising WILL
many times, create considerable immediate
demand for the article advertised, yet if that
article does not possess real merit, the demand
will be only temporary; the fraud will be de-
tected, and the reaction will upset the proprie
tor and all his high expectations, long before
he is able to recover the amount of money
already expended. With this view of the sub
iect, / have felt warranted in contracting for
hundreds of thousands of dollars worth of
advertising in the newspapers of this and
other countries, feeling perfectly assured that
the merits of my remedies were so great as to
insure a financial success out of such bold
undertaking. And in this l have not been
disappointed, for my sales have increased
steadily year after year, until they will this
year largely exceed half a million dollars
worth of my medicines This grand success,
1 am certain, could never have been attained
had the medicines not possessed superior and
wonderful merits.
The Toledo Blade, in editorial article,
has truly said, abiding to my business, that
"great success is never achieved without
merit An article that holds the field year af
ter year, and the sales of which increase regu-
larly and rapidly, must have absolute merit"
The article continues: DIR. R. V. Pierce,
of Buffalo, New York, occupies our entire
eighth page to-day with his various articles.
We know him to be regularly educated phys
ician whose diploma hangs on the wall of his
Office, and we know that he has associated with
him several of the most eminent practitioners
in the country. We know that parties consult
him, by mail and in person, from all the states
in the union every day, and that they are fair
ly and honestly dealt with. We know that his
medicines are sold in enormous quantities in
every state in the union, and very largely in
many foreign countries.
''This grand result has besn accomplished
by two agencies-good, reliable articles-arti-