The Kenosha telegraph. [volume] (Kenosha, Wis.) 1860-1888, 1874-07-02
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Mr.. IHCARD'S ADDDRrsss,

mLo.AAEN'AhO y ADDDR IFS|
The following is the address delivered
by W. D. BOARD, Of the Jefferson County
Union,on Wednesday evening. rEsa sabIsc
was, Country Newspapers.
Much has been said and written upon
the question ot"Howto sucessfu!iE publish
country newspaper" Success in this
as in every other line Of humen. effort, is
estima ced'dIfferentIy by different men.
some, measure it by dollars and cents
others, W. literary merit Others, by che
amount Of political influence rasped: All
these arereEcellencies which ara essential
to the whole, yet neither alorazwill con-
stitute ,11se whole. You will pagdoo the
egOtismejf so it is. which [ shall exhibit
In presenting you with my tapa-line, for
the meaSaaement of the meaniag and the
elemepsa, which go to make..up,success in
this particular. 1t is comprshended in
this sentence: Make the paper popular
necessEs9." Now for short cODsidera-
ton of TIVE elements. which. surround
the country press, in what direction lie
its possibilities ard the hocnof reaching
them %e do not all realize 1t, but this
day iJsa Gay IN which all theories are
subjected TO a tremendous pressure.
fhoss"wibPch contain sumcsat pSSe metal
comasont csystalized i; these which do
not, fsaas intO thin air, ta1sSa@ with chem
the hopes and fortunes OF tAouands. The
law is~' hat IN the business Of publishlng
newspaper to the winning point we
mUaS' become posltivistss4 Absolute fact
mrat'seaD every timber in, the structure
or down, ia VIII go. Tcadi0i0n is nothing
sjpdlee for or againsts is worse than
nothipgS nnadulteratc.A ,iGagmen: anG
unbiased compr ehensonis everything.
Eaess not mysterious g>ais's, but choosing
Oar 6ssd is not ona soalaing for gross
&|llitl6s IN all exceptional sense, hut it is
3lse which calls for ABSOLUTE thorough ass
ef'oompTehension aua,execution, and one
which is merciless i.spumshing smistalses
in either At the outset, then, we see
that NC right kind Of y man is neeSsd.
He asoes not need to. be "a statesman, but
he naNss be compi@te He must save
whsn Guizot calls :the genius Of couainon
sense" Eccentric UNl ging men, cnce
had an induigent 9ujblic to serve. Bhere
is no such public now. His must be a
q abind of more than judicial fairness
for he has no wsittea law to go bzA He
mast have a Sood comprehension of
common things. His sure unGiags are
comm N, the people he works rfor are
common, anG ssscoolDeonness is The most
costly luxury ire can indulge m. In no
sense can he afford to despies4 the day
of "smaIl thiags." He is a CLEANER, not
a Bosz, owA.ng imme nse fields. Every
thing his people call wheat That must he
pick up. EIhe country press, is confront
ed with ce1asAln serious obstacles, chief of
which ia the powerful combinations Of
capital In 5ae production of great COM
prehensiRa and cheap c,oys newspapers.
Our patssns are constantly asking of as
why &on't you affossa, Your paper
as chea&ly as the great atty paper. 5ogble
in size and extent of reading mattsn?4p'
l. DOS hot answer tbs question to- say
that sae city weekly is made up Of the
un0istfibuted type oSthe six daily issues.
The patron stretches you upon the. sank
and saya: at makes no differences 20 me
how itsis done. providing it is doae to my
'atisfaction,and ! Go, not see why D should
pay you 30 q year Tor your paper when
he city paper wiN give news from all
over the world Cor $l.5o" % Flo thinks ifJ
1c does not say "This is pare bnsi-
ness tranactions and I am unsaer no more
obligation to pay d full price for small
newspapers shan | amifor small! ,po,atoes.'
lie picks up our tapelins aforesaid, and !
ays, Your paper 8 of no particular
necessity to me, cross my name off the
,cok." There are some country editors
Vno profe'snot to care for more than
United subscription list, who make no
pecial effort to increase the same, either
n the conduct of their paper Or by d. /
ect effort. TO such. Of course, the con-
Iteration of'tbis subject would be value- t
80 +.