The Dallas daily herald. [volume] (Dallas, Tex.) 1873-1887, 1874-07-07

WE deem II proper TO state that the
change above announced In the publi-
cation of the daily aud weekly HERALD
does not involve any change either In
the principles or policy of the paper.
THE HERALD will continue to be, rs II
always heretofore has been, the UNI
swerving advocate of democratic and
conservative principles. The para
mount aim of the proprietors will DO
to publish llyeac'cspaper; to furnish
TO their readers in Dallas brief alb
stract Of all important matters that
may happen to be agtating the outside
world and to send abroad full and
faithful representation of the wealth,
resources and development Of the coun-
ty. Realizing fully the rapid and hurried
changesthat are transpiringi nnorther
Texas, ~ consequence of the immense
volume ofimmigration that is pouring
IN from all quarters the uLion and the
almost fabulous Improvement that is
witnessed on every hand IL is
our purpose to keep THE HERALD in
the van of the march of progress and
to bend its every energy and influence
to the advancement of the welfare and
prosperity of the state.
The editorial department will be UNI
der the management of Major Il. G.
MclIURE, formerly citizen of South
Carolina from which state he moved
to Dallas in the year 1873 Mr.. Mcclure
was the editor of the Chester Reporter,
one of the leading democrats papers
of his native state, for five years inn
mediately preceding his removal to
Texas.
The local department of the paper
will be continued under the editorial
control of Mr.. j. n. Bartholow.
Our job Office il rs we'll
equipped with job type and all
other necessary material rs any Office
in the state of Texas, and we can con-
tldently assure the public that we are
prepared to do all manner of job work
in MS good style, In as short time and
on as reasonable terms as any office
south FIST Louis. In addition to this,
we have facilities for book binding in
all styles, which we viii undertake to
do as promptly and at MS low rates as
the same can be done in st. Louis and
other large cities. 1t is our purpose to
build up at once, in connection with
The HERALD office, an extensive and
complete book binding establishment.
The business of THE HERALD will
hereafter be conducted on the strictly
cash basis. From this rule there will
be no deviation. Its enforcement is us
much in the interest of subscribers and
advertisers as of the .proprietors. No
paper can be conducted with any spirit
where its conductors have TO occupy
all their thoughts in devising financial
schemes to keep 1t atloat. This is the
predicament In which all those pub
fishers soon find themselves who pub
lish " paper on credit. The experience
of the press of the United States proves
this to be the case. TO keep The
HERALD in the front rank of the Jour-
nails of Texas is our determination. To
accomplish this it is necessary that we
be not Embarrassed by financial difficult
ties. TO prevent being so embarrassed
1t is absolutely necessary that we be
paid promptly for our labor. We hope,
therefore, that all our friends and pa
irons will understand distinctly that
our terms are cash for subscriptions,
for advertisements and for job work.
Asking credit would only subject them
selves and us to the pain of a refusal.
SwINDELI.s& SIMMONS.
To THE READERS OF THE DALLAS