The Highland weekly news. [volume] (Hillsborough [Hillsboro], Highland County, Ohio) 1853-1886, 1874-12-17
Plain Business Talk with our
Subscribers.

N - A1tetAhHO~S ohA w uANb "
Subscribers.
Three years ago, when we reduced
the price of the News from so year
to $1.50, hoped and expected that
the reduction in price would increase
onr circulation SO largely that we
would be. able to furnish the paper
at the reduced price, and still receive
a fair return for our labor. In this
hope, however, we have been disap-
pointed. 1t is true that our sub
scription list has. been considerably
increased, and is now larger than at
any previous time, but the experience
of three years has convinced us that
our circulation is not large enough,
and cannot be increased sufficiently,
to Justify us in continuing the paper
at its present very low price.
Every one knows that, unlike city
papers, county paper must depend
for its support almost entirely upon
the people of the county where it is
published, and cannot reasonably ex-
pect many subscribers outside of the
county limits. When its circulation
has reached certain point, there
fore, it is difficult, if not impossible,
to go beyond that, and it would seem
that the circulation of the News has
about reached that point.
There is not single county paper
m the State, that we know of, which
is at all to be compared with the
News, either in size, or amount and
variety of reading matter, that is fur
nished for less than 50 a year, and
the great majority of the papers for
which that price is charged are great
ly inferior to the News in all these
particulars.
Our determination to return to the
old price has not been suddenly
formed. More than year ago we
saw the necessity of the step, and
should have taken it at that time, but
the unlooked-for financial panic and
its disastrous effects upon business
of all kinds, compelled us to. wait for
a more convenient season.
The farmers, who constitute a
great majority ofour subscribers, are
now prosperous, and are getting
good prices for their pork, grain, and
everything they have to SELL They
can much better afford to pay 50 for
the paper saoao than they could to pay
S1.50 ayear ago. The small advance
of so cents will scarcely be felt by
each subscriber, but in the aggregate
it will amount to sum of great i'm
portance to us-affording us a reas-
enable profit on the paper where now
we make none, or next to none. Be
sides, there is now no postage to pay
within the county, while last year
every subscriber had to pay 20 cents;
and the postage to subscribers out
side the county will be reduced to 10
cents year under the new law.
For these good and sufficient reas-
ons, which we hope will be satisfac-
tory to all our old friends and sub
scribers, we have decided to make the
small advance in the price of the
NEWS which is announced in another
column-6e1 gici'eg every subscriber
the privilege Of securing the paper
for meat gear at the present price,
S1.50, by paying before the 1st Of
January, 1875. after that date no
subscriptions will be taken at less
than So year, 81 for 6 months, or
SOC. for 8 months. And in addition to
these rates, subscribers must pay 10
cents a year for postage, which we
are required to pay in advance.
n@In this weeks paper, we send
bills to every subscriber for the com
ing year, made out at the present
price, S1.50, and all who remit be
fore the LIST of Janury, 1875, will get
the paper at that price.
BJ Subscribers outside the county
will remember to remit 10 cents il
addition, to prepay postage for 1875
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