The Placer herald., 1874-01-31
MADE TO SEE 1T.

~ can't see it," said Buffer. "Nobody
reads all these little advertisements. It's
preposterous to think of it"
"But," said the editor, "you read what
interests ou?"
eyes"
"And if there's anything you particularly
want, you look for it,"
CERTAINLY"
"Well, among the thousands upon thou
sands who help to make up this busy world
of ours, everything that is printed is read.
Sheer as you please, do assure you that
printers ink is the true open seasame to all
business success"
And still Buffer couldn't see 1t. He did
not believe that one-half of those little,
crowded advertisements were ever read
"Suppose you try the experiment" said
the editor. "Just slip in an advertisement
of the want of one of the most common
things in the world. For the sake of the
test l will give it two insertions free. Two
will be enough, and you may have it
jammed in any out-of-the-way nook of my
paper you shall select Two insertions of
only three lines. Will you try it?"
Buffer said of course he would try it.
Aud he selected the place where he would
have it published--crowded in under the
head of "Wants." And he waited and
saw proof of his advertisement, which ap-
peared as follows:
wANrED.-A good house dog. Apply to J..
BUFFER, 575, T0wser street, between the hours
of and 9P.M.
Buffer went away smiling and nodding.
On the following morning he opened his pa
per and after good deal of hunting he found
bis advertisement. At first it did not seem
at all conspicuous. Certainly SO Insignificant
a paragraph, buried in such wilderness Of
paragraphs. could not attract notice. After
. time, however, it began to look more no
ticeable to him. The more he looked at it
the palmer it grew. Finally it glared at
him from the closely printed page. But
that was because lie WAS the person paric-
ularly interested. OF course, it would ap-
pear conspicuous to him. But it could not
be so to others.
That evening Mr.. Buffer was just sitting
down to tea (Buffer was plain old-fashioned
man, and took tea at six) when his door
bell was rung. The servant announced that
q man was at the door with dog to sell.
"Tell him don't want one"
Six times Buffer was interrupted while
taking tea by men who had dogs to sell.
He was man who would not lie. He had
put his foot in it, and he must take it out
manfully. The twenty-third applicant was
small boy, with a girl as company, who
had ragged, dirty poodle for sale. Buffer
bought the poodle Of the boy and imme-
diately presented it to the girl, and then
sent them off.
To the next applicant he was able to
truthfuly answer: "Don't want any more.
I've bought one."
The stream OF callers continued until
nearly ten o'clock, at which hour Buffer
locked up and turned of the gas.
On the following evening, as Buffer APP
preached his house, be found crowd as
sembled. He counted thirty-nine men and
boys, each one of whom had dog in tow.
There were dogs Of every grade, size and
color, and dogs of every quality of whine,
yelp, balk, growl and howl. Buffer ad-
dressed the motley multitude, and informed
them that be had purchased dog.
"Then what dyer advertise for?"
And Buffer got his hat knocked over his
eyes before he reached the sanctuary of his
home.
Never mind about the trials and tribula-
tons of that night. Buffer had no idea
that there were so many dogs in existence.
With the aid of three policemen he got
through alive. On the next morning he
visited his friend, the editor, and acknowl
edged the corn. The advertisement Of
"wanted" was taken out, and in tue most
conspicuous place, and in glaring type, he
had advertised that he didn't want any
more dogs. And for this advertisement he
paid. Then he went home and posted on
his door, "GoNE TO The COUNTRY" :" Then
he hired special policeman to guard his
property; and then locked up, and went
away with bis family.
From that day Josephus Buffer never has
been heard to express doubts concerning the
efficacy Of printers ink, neither has he
asked-"Who reads advertisements? ?"
A Pennsylvania preacher while holding SER
vices, recently gave thanks in fervent
Il IA lx1,-