Essex County herald. [volume] (Guildhall, Vt.) 1873-1964, 1874-09-12

Eighth street, New York, who publishes ''Love
I and Courtship cards." Fortune Teller and
| Dream Book, "T The Mysteries of Love Max
ing" "How to Woo and how to VIM and
various other swindles sends his dupes the
following in exchange for their stamps. 1t is
copied from the papers alluded to and is as fol-
lows: " For DR.. Sages Catarrh Remedy take
eight grains Oarbolic Acid, seven grains of
Camphor, and two and half grains of common
Salt, the whole to be colored with little Prus-
sian blue" This makes a powerful caustic
mixture as unlike DR.. Sage's Catarrh Remedy
(Which is perfectly unirritating mild soothing
and pleasantly as light is from darkness. AS
" burnt child breads the fire." if any have
been 30 foolish as to have burned their noses
sore with this caustic compound, thinking that
they we're using the same as DIR. Sage's cele-
Drated Catarrh Remedy, they will, it is to be
hoped, profit by thelesson thereby taught them
and not be so ready next time to bite at every
catch-penny advertising dodge that swindlers
may offer them. For DIR. Pierce's Golden
Medical Discovery the bogus receipt reads:
:" lake four drachms purified Honey, fifteen
grains extract poisonous Lettuce thirty grains
OF Opium three and fourth ounces dilute
spirits, three ounces water. Mix" OF the
ridiculous bogus formula 1 will say, as did
under OATH not one Of the medicinal or poison
Gus ingredients therein gtUen enters into the
composition of my Golden Medical Discovery!
And furthermore, l will say that defy all the
chemists IN the world to ascertain, by chemical
analysis, the composition of any of my Family
Medicines as they cannot be analysed 30 as to
determine their ingredients, many of which are
new In medicine and, like nearly all vegetable
extracts, there are no known reagents or chem
lcal tests by which their presence can be deter
mined. Ii any further proof is wanted to
satisfy any person that the receipt given above
is utterly false let that person have the mix
ture as given compounded and not only
| be nIxy1 mil nv niaooU-
cry In appearance, but if a further test is
wanted, by taking dose of it, it will be found
TO produce drowsiness and stupor, whereas my
Discovery. in ever so large doses. produces no
such effect. Others, located in different cities
and engaged in advertising for sale bogus re-
celpts for making my medicines send those
that bite at their bait other and various ridicu-
ious formula. One sent out by villainous
knave, located in Chicago. gives the chief in
gredlent of DR.. Sage's Catarrh Remedy as
beng Blue Vitriol which is only equaled in
absurdlty by another issued by parties in Phil
adelPhia who say that the ingredients compos-
ing LII. Sage's Catarrh Remedy are " burnt
Alum, white Vitriol. Sugar of Lead, and Prus-
STATE OF Iron" and that my Golden Medical
discovery is simply Syrup and tincture of
GINGER" In refutation of all the various and
ridiculous bogus receipts for making my medi-
clnes that have ever been, or may hereafter be
published and circulated, | would say that
have, in dealing with the people, ever been
governed by the maxim that "honesty is the
best policy" and that "success makes sue
cess" for it is because some sufferer has OBJ
tanned relief and cure, that the sufferer has
Sent another to me; and it is because thou
sands have been cured that they have recon-
mended me and my superior remedies to other
thousands of sufferers In this way am cen
stantlY making iUing advertisements for my
self and medicines. 1t is a common thing to
hear people say that plenty of advertising will
make success out of anything, whether 1t
has any merit or not. Nothing could be far
Their from the truth. 1t is with this delusive
idea actuatng them that thousands have
rushed headlong into advertising, only to find
themselves bankrupt in little while. Not
more than one in five hundred, who engages
in advertising medicines, ever makes tinan-
cial success out of the undertaking, for the
, reason that a medicine to be successful must
possess unusual and extraordinary merit. 1t ls
, not enough that it should be remedy of fair
/ efficacy; it must possess superior and toonder-
FIJI remedial properties, for if it does not,
those who use it with the most sanguine ex-
pectations will condemn it. They will expect
much of it, and it must be equal to the test. OF
3 it will prove ruineus to the proprietor. Fol
although a great display of advertising will
many times, create considerable immediate
demand for the article advertised, yet if that
article does not possess real merit the demand
will be only temporary; the fraud will be de-
tected, and the reaction will upset the proprie-
J tor and all his high expectations long before
: he is able to recover the amount Of money
, already expended. With this view Of the sub
: ject, have felt warranted in contracting fol
. hundreds of thousands of dollars worth Of adj
5 vertising in the newspapers of this and othel
3 countries, feeling perfectly assured that the
: merits of my remedies were so great as to in
: sure a financial success out OF such bolc
undertaking. And in this have not been dis
appointed, for my sales have increased steadily
year after year, until they will this year largely
) exceed half million dollars worth of my medi
: cines. This grand success, am certain, could
a never have been attained had the medicines
: not possessed superior and wonderful merits
The Toledo Blade, in an editorial article, has
: truly said, abiding to my business that great
0 success is never achieved without merit An
article that holds tho field year after year, ano
; the sales of which increase regularly and rap
5 idly, must have absolute merit"
The article continues: DIR. r. V. Pierce
1 of Buffalo, N. Y, occupies our entire eighth
t page to-day with his various articles. We ad'
: NIT it because we know the doctor, and know
. of his articles. We know him to be regularly
! educated physician, whose diploma hangs or
the wall of his Office, and we know that he has
s associated with him several of the most emf
q nent practitioners in the country. We know
| that parties consult him, by mail and in person
= from all the States in the Union every day
!, and that they are fairly and honestly deal
Q with. We know that his medicines are sold il
4 enormous quantities in every State in the
4 Union, and very largely in many foreign coun
4 tries.
= "This grand result has been accomplished
i by two agencies-good, reliable articles-arti
> cles, which once introduced work, easily, thei
/, own way-and splendid business management
o They have succeeded because they ought t.
have succeeded"
In onclusiop,l cannot offer a better refuta
ton o he slanderous reports published con
corning my medicines, than to call attention t.
h the testimonials ON file in my Office, which ar
open to the inspection of the public. They ar
from all parts of the world, and express tn
gratitude of thousands that have been Athlete,
with Chronic Catarrh, Lingering Coughs, VAR
al GUS Bool Diseases, affecting the skin, fesl
a and bones severe diseases, peculiar to females
O. and many other forms Of obstinate diseases
Of and have been cured by the use Of my Famll
T. Medicines after suffering for years and benz
10 pronounced incurabe by eminent physicians.
- r. V. PIERCE, NJ. D.,
in Proprietor Of Dr. Pierce'S Fdniiy Medicines.
I'd WoRLD's DIsPENsARY, Buffalo, N Y.