The Toledo chronicle. [volume] (Toledo, Tama County, Iowa) 1873-1924, 1874-04-16
MADE TO sEEir.

reads all these little advertisemcn,
Its prepostsrons to think it.
But, said tho editor, you read VIII.
interests you?
| Yes.
And it there's anything that yo
particularly want, you look for 1t.
! Certainly.
Well, among tho thousand upo
Thousands who help to make up ,hi
busy world Of ours, everything tha
H printed is read. Sncer as yo
please, do assure you that prints-
INK is tho true open sesame to all bu
sinrsa success.
And still Buffer couldn't see it,
aAo ~.>- -,
those little crowded advertisement,
were ever read.
Suppose you try the experiment
said the editor. just slip in an ad
ver:issment OF the want OF one Of
the most common things in tho world
For the sake OF tho test I will give
it two insertions tree. Two will be
enough, and you may have i, jammed
into any out of the wa, nook OF my
paper you shall select Two ,nser
tions Of only three lines. Will you
try IT,?
Buffer said Of course he would .ry
It. Aud he selected the place where
he would have it published, Gro wdcd
in under the heads It Wants. And
he waited and saw proof OF his ad
vert,sement, which appeared as fol.
lows:
WASrED.--A good house dog
Apply to J. Buffer, SIS Towser St.
between tho hours Of 5 and 8 D, m.
Buffer went away smiling and nod
ding. On tho following morning he
opened is paper, after q deal Of hunt
ling, he found his advcrtiss,nent.-
At first 1t did not seem At all con.
'picuous. Certainly so insignificant
paragraph, buried in such wilder.
ness OF paragraphs, could not attract
notice. Atter . time, however, il
began to look more noticeable to him.
The more he locked At it the palmer
! grew. Finally it glared At him
rom the closely printed page. Blu.
osr,icularly y Interested. Ui course
: wonld appear conspicuous to him.
But it could not so 10 others.
That evening Mr.. Buffer was Just
sitting dewn 10 tea (Buffer was a
plain old fashioned man, and took
lea At 6.) when his door bell was rung.
The servant announced that q man
was At the dosr with dog to sell.
Tell him l don't want one.
Six times Buffer was interrupted
while takln. tea by men with dogs
TO sell. Buffer was a man who would
not lie. lie had put his loot in, and
he must take It out mantally. The
twenty third applicant was small
boy, with girl in company, who had
> ragged, dirty poodle tor sale. Buff:
er bought tho poodle of the boy,
and Immediately presented It to the
girl, and sent them off.
The next applicant ho was able
truthtullY to answer-Don't want
any more. I've bought one.
The stream OF callers continued
until 9 o'clock. At which hour Buffer
locked up and turned OF the gas.
On the following evening as Buff
er approached his house hs found q
crowed assembled. He counted IS
men and boys, each one Of whom had
= dog in tow. There were dogs o
evory grade, size and color, ant
growl and howl. Buffer addrcasst
the motley multitude and informed
them that he had purchased dog.
Then Whist dyer advertise tor ?
And Buffer got his hat knocked
over his eyes before he reached tn
sanctuary OF his homo.
Never mind about the trials AM
tribulations Of that night. Buffs
had no idea that there were 80 man
dogs in existence. With the aid q
three policemen he got through alive
On the uext morning he visited hi
friend, the editor, and acknowledge
tho corn. The advertisement I
wanted was taken out, and in II
most conspicuous place, and IN gla
| ing type he advertised that he did,
want any more dogs. And tor tn
| advertisement he paid. Then
went home and posted on his DO
Cow INTO rns CouSrar. Then
hired = special policemen 10 qua
his property and then he locked
and went away with his family.
From that day Joseph Buffer
:, never been hard to express don'
!. concerning tho efficacy Of print'