Wyandot County Republican. [volume] (Upper Sandusky, Ohio) 1869-1903, 1873-02-27
A AGuAA>AAAs ON Az v EIsIISs
ING.


We have never been ah ardent ad.
nirer of Brick Pomeroy, and yet we
must congess that he said some pret-
ty sharp thiugs. His latest on the
very important subject of advertis-
ing is SO true that we copy it "for
the benefit of whom it may concern"
1t will justify careful attention on
the part of every man who would
place himself on good terms with
the public. Here it is:
NEwBURG, N. Y, Jan. I, 1873.
Hon. M. N. Pomeroy:
DEAR SIR Allow me in nv own
behalf, to inquire if you consider ad
vertising really necessary for man
to do, in order that he may be sue
cessful in busines? Hoping that
you will fovor me with Information
sought for in a short time, fer which
you will please accept the thanks of
yours truly,
J.F. VAN SHORT, Jr,
1t was God who commanded, "Let
tere be light''-knowledge and pro-
gression.
1t was the Savior who command
ed his disciples to 60 into the world
and preach the truth to every living
creature. To advertise new ideas,
new principles, new theories, that
mankind might receive benefits
Hide not your lights under bush
er' was another order from those
lips. which moved only to benefit
humanity.
If a man would deal with the pub
public be must let the public know
where he is or what he wants or has
to offer. The man who has store.
places sign thereon so the one who
would pass by may step in to pur-
chase goods. That is an advertiae-
ment, sign which is only seen by
those who walk that way. An ad-
vertisement in newspaper is live,
travelling sign, going from house to
house-from town to town, from
State to State, always giving infor.
ma ion. We notice. in a paper be,
fore us that watches are made in FL.
gin, Illinois, and that they are said
to be the best manufactured in the
country, we would purchase an Ell
gin watch rather than Swiss watch
In Magazine printed in London we
notice an advertisement of WilcoS
& Gibbs Sewing Machines for sale
there, and feel pride at this evil
dence of American thrift, inventive
genius and energy.
In AN other London Magazing JUS
picked up we notice an advertisement
of Holleway's Pills, then remember
that by advertising in this country
over twenty millions Of dollars wOrtl
of them have been sold in this coun
| try with twenty-five years. How
long would it have taken the make
of these globules to have sold tina
amount OF medicine by going ou
| with tin trunk, knocking at doc
after door to inquire of some slip
snod servant girl, OF half scared Ok
lady:
"Would you like to buy box o
physic p
| One fact is before us. A man can
| not succeed in business nova day
if he does not advertise. The maj
who advertises forces himself an'
wares before the eyes of the public
As the public reads of him, think o
him and remembers him, it canno
well think Of another at the sam
moment, therefore buys the most o
the one who a,lvertises the most, y
course much depends upon the mode
manner and style OF advertising.
A man named Colbleigh in Morris
son, Illinois, was one day presente'
pair of OK horns. as joke He a
once called his the Ok Horn Temple
The novelty Of its name helped t.
! its popularity, till now the man an,
and his store is known all over tn
West as people say "what a funn
name," and the owner has made
fortune from the trade following hi
advertisement.
| Helmbold made a fortune out o
his Bacbu, not because the medicin
had merit, but as he always said, be
cause it was we'll advertised. The
poor fellow became dru2kard, AM
up the creek went like a tip up.
| The great rules for business sue
cess from which great fortune
comes are
| Have something to sell.
Advertise the fact.
| Deal houestly.
| Here is the law upon which rest