The Lafayette advertiser. [volume] (Vermilionville [i.e. Lafayette], La.) 1865-19??, 1873-12-13
Made to "See It."
from the New York Ledger.1

From the New York Ledger.]
II can't see it," said Buffer. "Nobody
reads all these little advertisements. It's
preposterous to think it,"
"But," said the editor, "you read whist
interests you!"
"Yes."
"And if there's anything that you par.
ticuIarly want you look for it,"
"Certainly."
swell, among the thousands upon thou
sands who help to make up this busy
world Of ours everything that is printed is
read. Sheer as you please, do assure
you that printers ink is the open sesame
10 all the business success"
And still Buffer couldn't see it. He
didn't believe that one.half Of those little
crowded advertisements were ever read.
Suppose you try the experiment" }" said
the editor. "Just clip in an advertisement
Of the want Of one Of the most common
things in the world. For the sake Of the
test l will give it two insertions free. Two
will be enough; and you may have it
j-mmed into any out Of the way nook Of
my paper you shall select. Two insertions,
of only two lines. Will you try it,"
Buffer said Of course he would try it.
And he selected the place where he would
have it published-crowded in under the
head. of wants" And he waited and
saw a proof Of bis advertisement, which
appeared as follows:
wanted-A good honsc dog. Apply to J. BUF-
FER. No. SIS Towse. street, between the hours
Of s and P. II. a
Buffer went away smiling and nodding.
o. the following morning be opened his
paper, and after a deal Of hunting he found
bic advertisement At first it jid not
seem at all conspicuous. Certainly 90 in
significant paragraph, buried in such .
wilderness Of paragraphs. could not at-
tract notice. After time, however, it
began to look noticeable to him. The
more he looked At it the palmer it grew.
Finally Il gIarsd At him from the closely
printed page. Bot that was because he
WAS tho person particularly interested. OF
coarse it would appear conspicuous to him.
But it could not be % to others.
That evening NJ. Buffer wss just sitting
down to tea Buffer Was 4 plain, old fash.
ioued man, and took his tsa at six) when
bis door bell wss rung. The servant an
nouuced that . man IVES st the door with
. dog to cell. : -a4'e zse '"l
"Tsh him l don't want one" :.
Six times Buffer was interrupted while
taking tea BY men with dogs to cell. Buf.
fer vss man who would not lis. He had
put bic foot in, and hs must take It out
maofully. The twenty third applicant was
. small boy with q girl in company, who
had q ragged, dirty poodle for sale. Buf.
fer bought the poodle Of The boy, and i'm.
mediatsly presented it to the girl. and then
sent them off. S'sea. -.r
To the next applicant he was able truth
fully to answer, "Don't want any more {;
I've bou yht one"
The stream Of callers continued until
near ten o'clock, at which hour Buffer
looked up and turned of the gas.
On the following evening, ~ Buffer ap.
preached bis house, he found . crowd as
sembled. He counted thirty-nine men
and bows, each one Of whom had dog 10
tow. There were dogs Of every grade,
size and color, and growl, and howl. Buf-
fer addressed the motley multitude, and
informed them that be had purchased q
dog.
"Then, what dyer advertise fort
Aud Buffer got his hat knocked over his
eyes before he reached the sanctuary Of bis
home.
Never mind about the trials and tribu.
lat;ons Of that night. Buffer had no idea
that there were 50 many dogs in existence.
With the aid Of three policemen he got
through alive. On the next morning he
visited bis friend the editor and ackuowl
edged the corn. The advertisement. of
"wanted" was taken out, and in the most
conspicuous place, and in glaring type, he
advertised that be didn't want any more
dogs.
And for this advertisement he paid.
Then he went home and posted upon his
door, "gons into the country" Then he
hired q special policeman to guard bis
property, and then he locked up and went
away with his family.
From that day Josephus Buffer has uev.
er been heard to express doubts concern.
ing the efficiency Of printers ink; neither
has be asked, "Wholresds advertisements"
@A paper has found out Why per-
sons cannot sleep. 1t is because "thsrs is