, 1873-04-07

Among tho marvo1s Of Northwestern growth
| and material development, nothing has atr-
passed. that Of newspaper printing on what is
called tho co-opernttvo plan. This economical
plan originated in the Northwest, and is tho out
growth Of Wostern onterpriao.
In 1868, tho Madison (Wisconsin) Daily Jour-
nal was supplying about twonty country nowa-
papers with Bheets, printed on ono sido, with
nows and goncral reading mattor, seloctod from
tho daily Issues Of thoir journal. Tho other
aldo Of the sheet was left blank until received
by tho local publisher who printed his editorials,
local nows, otc., upon it, thus completing the
newspaper. No advertisements wore printed on
tho shoots as issued by the Madison Journal
It occurred, however, to 11r. A, J. A1KENs, Of
the Milwaukee, Daily Wisconsin, that this plan
might bo much Improved, to tho mutual advan-
tago Of the purchaser and tho seller. His idoa
WAS, to supply sheots printed on ono side with
news, ntornry selections, etc., md limited
amount Of advertisements, md that tho profits
from tho advertisements would enable him to
supply the half-printod sheets at tho cost Of
white paper, Or eyen loss. Mr. A1KENs BOON put
Ills plan into execution, and it WAS worry favoraby
received by publishers and advertisers. It at
once superseded tho other plan aud bocamo sue
cossful, loading to tho establishment Of similar
printing Offices in Chicago, Now York City, Mid
dletown, N. T., st. Louis, aud Nashville, Tom.
The genius and life Of tho system is In tho ad-
vortising feature, which h1r. A1KENa invented,
making tho marvellous increasa possible.
The growth Of this enterprise for several years
WAS gradual, but in tho past two or throo yearB
it has bocn rapid. At the present timo, about
1900 newspapers aro printed on this plan. Tho
resources Of the supplying Offices arc such, that
they furnish paper which, in tho variety and
amount Of contents, and In mechanical e1eou-
ton, cannot DO produced by tho local Offices
| without considerable additions to their oxpondi-
| tures.
Tho ontorprise Is no longor an oxparlnont
but IN established success, and the syBtem is
one yielding manifold advantages to advertisers
as we'll as to local publishers.
Although the growth Of this peculiar business
has been very rapid at all tho great contres, in
this, as in all enterprises, tho City Of Chicago
has outstripped all competitors. OF tho thirteen
hundred newspapers now being prineod On this
plan In tho United Btates Six HUNDRED arc
printed in Chicago. Thus, by tho genius and
power Of cooperative labor and skill, full ono
half Of all tho wcckly newspapers Of the great
statoa Of Illinois, Indiana, Michigan, Wisconsin,
| Minnesota, and Iowa nro furnished with roady-
printed paper from ono OF two great central
oflcos in this oity,-tho CHICAGO NEWSPAPER
UNION, iii Monroe street, and a. N. KELLOGG,
| II jackson street. Those two groat cooperative
establishments print tena Of thousands OF nows-
paper shoots every day, md hundreds of thou
sands every week in tho year.
Bringing within cnBy reach of tho merchants,
manufacturers, and business mon Of Chicago
tho readiug millions OF these imperial Btates-
the Kart Of the continent is unquestionab1o
that over three millions Of prosperous adult poo
plo woolly read these newspapers.
From tho four central points Of tie Southvost
and tho Northwest, aro weekly Issued tho full
editions OF ONE THOUSAND NEWSPAPERS.
distributed az follows:
NUMBER OF NEWSPAPERS.
Illinois ....".......,2c5W ,2c5 Wisconsln oo
Iowa a................1so Michigan ............... %
Indiana ............ so Minnesota ..,....... %
Missouri a5Kansaa and Nebraska .... IS
Southern ssato4 .14oaAoolanSoaa "a
! TotA1 newspapers, ], ooo.