Virginia free press. (Charlestown, Va. [W. Va.]) 1832-1916, 1873-12-27
Made to See It.


Made to See It.
81 can't see it, " said Buffer. NO body reads
all these little Advertisements. It's prepostcr-
GUS to thinkit.
But" said the editor, "yOu read what in
terests you?"
Yes"
"Aud if there's anything that you particu-
larly want. you look for ?"
Certainly"
"Wen, among the thousand upon thous-
ands who help to make up this busy world OF
ours, everything that is printed is read. Sneer
as you please, do assure you that printer'S
lux is the true open seGsame to all business sue
cess"
Aud still Buffer couldn't see il. He didn't
believe that one half Of those little, crowded
advertisements were ever read.
Suppose you try the experiment" said the
editor Just slip in an advertiser ent Of. the
want If one of the most common things og the
world For the sake Of the test | will give it
two insertions free Two will be enough
aud you may have it janlmed into any out-oi-
the-way nook Of my paper you Shall select
Two insertions, Of only two lines. Will you
try it?"
Buffer said Of course he would try it. And
he selected the place where be would have it
publishel-crowGed in under the head Of
"WANTs" And he waited aud saw pro.
of his advertisement, which appeared as fol-
lows:
' ANTEp "A good House Dog. Apply T.
J. Buffer 575 TowSeT street, between The hours
of q aud Q 7. NJ.
Buffer went away smiling and nodding. o.
the following morning he opened bis paper
and after deal Of hunting, be found his ad
vcrtiscment. At first it did not seem at all
conspicuous. Certainly so Insignificant par
agiap buried in such wilderness Of para
graphs, could uutatiract notice. After time.
however, it began to look more noticeable t.
lin. The more lie looked at it the pl iner it
grew. Finally it glared at him from the close
ly printed page, But that was because be was
The person particularly interested OF coursc
it would appear conspicuous to him. But it
could not be SO to others.
Tina, evening Mr.. Buffer was just sittin-
down to tea Buffer was a plain, old-fashionc''
man, and took tea at SIX when his door-bcl.
was rung. The seryautannounced that IA mai
was at the door with dog to sell.
Tell him don't want one
Six times Buffer was interrupted while tax
ing tea by men with dogs to sell. Buffer was
man who woull not lie. Hehad put his foot
in. and he must take it ont nanGully. The
twenty-tbird applicant was small boy, with
girl in company, who had ragged, dirty
poodle for sale. Buffer bought the poodle @
the boy, aud Immediately presented it to the
girl. and then sent them off.
To the next applicant be Was able truthful
" to answer-"Don't want any moTe-l've
bought one
The stream Of callers continued until near
ten o'clock, at which hour Buffer locked up
aud turned of the gas
On the following evening, as Buffer ap-
preached his house, he found crowd assem-
bled lie counted thrty-nine men and boys,
each one Of whom. had dog in tow There
were dogs of every grade, size and color, and
dogs of every quality of whine, yelp, bark,
grow and howl Buffer addressed the motley
multitude. and informed them that he had pur-
chased dog.
Then what yer advertise for?'
And Buffer got his hat knocked over his
eyes before he reached the sanctuary Of his
home.
Never mind about the trials and tribulaton
of that night. Buffer had had no idea that
there were so many dogs in existence. With
the aid Of three policemen be got through alive
On the next morning he visited bis friend the
editor. and acknowledged the corn. The ad-
vertisement Of tranted was taken out. and
in the most conspicuous place. and in glpring
type. be advertised that he didn't want any
more dogs And for this advertisement he
paid. Then he went home and posted upon
his door" Gone into The Country" Then he
hired special policemen to guard his proper
ty and then he locked up, and went away
with his family.
From that day Joseph Buffer has never been
heard to express doubts concerning the efficacy
Of printers ink neither has he asked-"Who
reads advertisements ?'-N y Ledger.