, 1873-04-09

Among tho marvels Of Northwestern growth
and material development, nothing haa sur
passed that Of newspaper printing on what is
ecllod tho cooperative plan. This economical
plan originated in tho Northwest, aud is the out
growth Of Western enterprise.
In 1868. tho Madison Oyiaconsln) Daily Jour-
ma! was supplying about twenty country news-
papers with shoots, printed on ono side, With
neWs and general reading mattor, selected from
tho daily fssuos Of their journal. Tho other
Hsdo Of the shoot WIS loft blank until recoived
BY tho local publisher, who printed Ills editorials,
local nows, etc., upon 1t, thus completing tho
newspaper. No advertisements nero printed on
tho sheets as Issued by tho Madison Journal.
It occurred, however,, to Mr. A. J. A1xENs. Of
tho Milwaukee Daily Wisconsin, that this plan
might DO much improved, to tho mutual adyan-
tago OF the purchaser and tho eollor His idea
was, to supply sheets printed on ono side with
ne"s, literary selcotionB, etc., and limited
amount OF adyortisemonts, and that tho profits
from tho advertisements would enable him to
supply the half-printed 6heeta at the coat of
"hito paper, Or even less. hIr. A1KEas soon nut
bis plan into execution and 1t WAS very fayorably
received by publishers and advertisers. It at
once superseded the other plan and became suo.
cossful, lending to tho establishment Of similar
printing Offices in Chicago, Now York City, Mid
dloto"n, N. T., st. Louis, and Nashville, Tenn,
Tho gonius and life Of tho eystom ia in tho 3D.
vertising feature, which hr. A1K1Ns inyontcd,
making tho marvellous increase possible,
The growth Of this enterprise for several years
waa gradual, but in tho past two or three years
1t has boon rapid. At tho prosont time, about
1900 newspapers aro printed on this plan. The
reaourcos Of tho supplying Offices aro such, that
they furniah paper which, in tho variety and
amount OF contents, and in mechanical cxocu-
tion, cannot be produced by tho local Offices
without considerable additions to their oxnondi.
turos.
Tho enterprise is no longer an experiment.
but an established SUCCESS, and tho evstom IN
one yiolding manifold advantages to advertisers
as we'll as to local publishers.
Although tho growth Of this peculiar buslnoss
has been very rapfd at all tho great contres. in
this, as in all enterprises, tho City of Chicago
has outstripped all competitors. OF the thirtoon
hundred newspapers now being prinoed on this
plan In tho United States, SIX HUNDRED nro
printed in Chicago. Thus, by tho gontus and
n five 1af,u az1,tt
half OF all the weekly newspapers OF the groat
States of Illinois, Indiana, Michigan, Wisconsin.
Minnesota, and Iowa aro furnished with ready-
printed paper from one of two ggeat central
Offices In this oity,-the CHICAGO NEwspAprp
UNION, ia Monroe street, and A. N, KE11ona.
IT Jaokson stroot These two great cooperative
establishments print tons Of thousands of nevs-
paper sheets every day, and hundreds Of thor-
sands every week in tho year.
Bringing within easy reach Of tho mo1chante.
manufacturers, and business mon OF Cbioauo
the reading millions OF thoso imperial States
the heart OF the continent-iti is unqueutiouabla
that over thrce millions Of prosperous adult poo-
pie weekly read these newspapers,
From tho four central pointa of tho sopthweat
and the Northwest, aro weekly Issued the full
editions OF ONE THOUSAND NEWSPAPERS
distributed as follows;
NUMBER OF NEWSPAPERS,
Illinois rs WaoonsIn loo
owe Michigan ......, a
nulAnA a Minnesota ....., GO
8b Kauaas and NebraskA ~. IS
'oathern 9tAtea .,..,,,,. Idol bIIscellsuonua "a
Total newspapers. LOO,
Advertisers can use tho whole list OF ono thou
and ncwspapera, or either Of the .Jaus subdipi-