National Republican., 1873-11-15
Tlc isnllTrnilc.

The fall tralc has been much restricted lor
some weeks by tho severe strlngenoy Of 'he
money market, but II Is all the more certain 10
come In greater volume. This Is already an-
parent in certain branch o. the business where
commodities arc sold which the people must
have. A notable example IA found In The fact
that one OF our largest and best established shoe
houses, which has been doing lucrative bust
ness for ten years past, In the same store, now
occupied on seventh street, has, during the past
ten days, almost doubled the business done IN
any successive ten days since It's establishment.
Tia true that prices are down, forced down by
the scarcity Of money. Bat this is no more
largely the case with retail than with wholesale
prices. The margin Of profit remains quite the
same to the retail seller, although greater
equivalent IL received by the buyer for the money
invested.
What Is wanted, more especially on the part OF
business men. Is confidence. We are too apt to
become scared at myths and shadows, aud Ike
the famous hedge hog, we fear to leave our
holes unless the sky Is ciou'lless and the signs
are capable Of no inisinterprctatIon.
The tone of the public prints has been to Keep
steadily inspiring, AMI the confidence OF the
public has been stretched To its utmost limit
even in the moments when the financial
outlook has been darkest. A few failures
have taken place OF large business houses
which wero doing strained business,
unwarranted alike by the means at com
mand OF the nrm and by the demand Of the
market, carrying large amounts Of paper oblisa.
tlous IN anticipation Of drawing an over.conn.
dent retail trade. But nowhere throughout the
country has any solid retail house been com
PEELED to succumb to the pressure. Some sacri.
nce OF a special line OF goods has, Ia a few cases
been necessitatej. but these even are tic rare eS
captions.
To improve q s,agnint husiness, the
best remedy or stmulant Ia to advertise
This IL necessary In the peculiar state o.
business above referred to, when peopl,
are consulting the newspapers as their house
hold gods, conveying the only true and reliable
source Of information on passing events, es
pecisls now, In the fluctuations In trade. 10
| deed, 50 true Ia this that just now no man, mucl
| lesi any woman, starts out to spend i've dola
greenback withou, holding a council Of econom,
at or after breakfast with the last Issue OF tn
paper spread for reference, 10 ascertain whcr
the greatest likelihood exists OF getting VAIN
received and twentt-nvo per cent addition 10
panic rates. The mere statement OF this fact !
as strong as augmentation on other subjects
u |, the next thing to seltey eyldent.
This Il the legitimate sphere OF the news
piper. It is not only an arm Of power to NOV
p aitical, literary or religious councils, but 1t
the Index nnger which the public ever expec,
to md pointing with compass certainty to III
p,op,es interests. Let our business men, the1
take courage, and, insteai OF looking on wit
anxious uncertainty as to results, stretch fort
the hand Of honest effort and try to better bus
ness. Advertise! Ist the people know whs
you have, an l at wlmt moderate prices you al
selling, and the response will be found at one
In bringing from Old stocking, and hiding place
, the currency which has been withdrawn ffo
circulation, and It will IND Its natural channel
and place new appearance on business.