New Orleans Republican. [volume] (New Orleans, La) 1867-1878, 1873-11-30
Made to "See It.o


II can't see it," said Buffer "Nobody
reads all these little advertisements. It's
preposterous to think it,"
But said to the editor, ''you read what
| interests your
Eyes"
"And if there's anything that You par.
ticularly want you look for it,
| "Certainly.'
"Well, among the thousands upon thou
sands who help to make up this busy world
OF ours everything that is printed is read.
| Sheer as you please, / do assure you that
printers ink is the true open sesame to all
| the business success"
| And still Buffer couldn't see it. He
didn't believe that oneh half of those little
crowded advertisements were ever read.
| Suppose you try the experiment" said
! the editor. Just slip in an advertisement
of the want of one of the most common
| things in the world. For the sake of the
| test will give it two insertions free. Two
| will be enough; and you may have it
! jammed into any out of the way nook of
my paper you shall select. Two insertions,
OF only two lines. Will you try it 2"
Buffer said of course he would try it.
And he selected the place where he would
have it published-crowded in under the
head of Wants And he waited and saw
a proof OF his advertisement, which ap.
peared as follows:
Wanted-A good house dog. Apslv TO J. BUF.
FER. No. 375 Towser street. between the hours Ots
and 2 p. NJ.
Buffer went away smiling and nodding.
On the following morning he opened his
paper, and after deal of hunting be found
his advertisement. At first it did not seem
at all conspicuous Certainly so insgnltio
cant paragraph buried in such wilder
ness Of paragraphs, could not attract no.
tice. After time, however, it began to
look more noticeable to him. The more he
looked at it the palmer it grew. Finally it
glared at him from the closely printed page
But that was because he was the person
particularly interested. OF course it would
appear con, picuous to himo But it could
not be SO to others.
That evening Mr.. Buffer was Just sitting
down 10 tea Buffer was plain. old FASH
toned man, and took his tea at fix! when
his door bell was rung. The servant an
nounced that man was at the door with a
dog TO sell.
Tell him don't want one"
Six times Buffer was interrupted while
taking tea by men with dogs to sell. Buffer
was man who would not lie He had put
his foot in, and he must take it out man
fully. The twenty third applicant was
small boy with girl in company. who had
ragged, dirty poodle for saleo Buffer
bought the poodle of the boy. and immee
diately presented it to the girl. and theL
sen: them off.
10 tho next applicant he was able truth.
fully to answer. "Don'S want any more; I've
bought one'
the stream of callers continued until near
ten o'clock, at which hour Buffer locked up
and turned Oft the gas.
On the following evening, a. Buffer ap-
preached his house, he found a crowd
sembled. He counted thirty-nine men and
boys, each one of whom had a dog in tow
There were dogs OF every grade. size and
color. aud growl, and howl. Buffer ade
dressed the motley multitude, anu informed
them that he had purchased a dog.
e'Then. what dyer advertise for!
And Buffer got his hat knocked over his
eyes before he reached the sanctuary OF his
home.
Never mind about the trials and tribulas
lions of that night, Buffer had had no idea
that there were SO many dogs in existence.
With the aid of three policemen he got |
through alive. On the next morning he |
visited his friend the editor aud acknowl.
edged the corn. The advertisement OF |
wanted" was taken out. and in the most
conspicuous place, and in glaring type, he |
advertised that he didn't want any more |
dogs
And for this advertisement he paid Then
he went home and posted upon his door,
Gone into the country" Then he hired
special policeman to guard his property,
and then he locked up and went away with
his family.
From that day Josephus Buffer has never
been heard to express doubts concerning
the efficiency of printers ink; neither has
he asked, Who reads advertisements"