New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1873-11-08
LOCAL TRADE PROSPECTS.

TIE BOOK TRADE NOT DIMINISHED. 1
GOOD PROSPECTS FOR PROFITABLE HOLIDAY SEA-
SON EXPENSIVE VOLUMES HELD BACK FOB
BETTER TINES.
The experience Of one of the largest pub
fishing houses In NcwYork dealing exclusively in its
publications its extensive trade connections afford
ing 10 excellent opportunities to note correctly every
and the general condition OF the book trade
Of the entire nston 10 the effect that the avidy for
reading in nowise diminished by the stringency OF the
times indeed has not been Increased by the excess
OF unoccupied time which At present the improbable
possession of many minds and hands. This drm
manufacturing publishers aud supply dealers every
part OF the country In their sales OF school books and
cheap publications there has been peroeptbs reduc
ton, and they producing this description Of works
In the usual quantities They are. however, keeping
back some Of their expensive publications
until she times are better, having discovered
that the patural effect VI the panic ie taeir
direction has been not 10 lessen tho demand OF
the reading public but TO make the people cautious
and economical IN the choice Of t9slE mept, an.Dsnt
For instance Instead OF purchasing book worth ~ tho
customer will now content himself with volume cost
ing only q go sud the contents Of the work are also
more carefully considered appraisng its value Be-
CANT and expensive books. designed especially for
holiday gts issued this by the house re-
ferred TO. the demand for presentation purposes now
largely embracing standard NEUTRALITY-SUSPICIOUS. blog-
raphy. travels &C.; set Of Motley, Frsude or either OF
o half dozen other authors handsomely bound, being
considered especially attractive and desirable as
mementO. ..l t.I fs '-
Tue business at the American Tract Socetys Establish
ment Is fair, and much better than was expected III
view the existing condition of affairs. although not
what usually Is NJ this season, the difference being
entirely attributable to the panic. TIE sx months IRON
June TO Dec employed in the production OF stock
for the holiday and sprng trades, and after the supplies
for these special demands ready for delivery,
customary considerably eurtai manufacture until the
recurrence OF the pero when preparations are made
for again stocking mp" Tins annual curtiment of
operations has yet taken place. however. Many
for the holiday trade In during Ootober and
November but the entire catalogue or presentation
books Is not issued until December. the bulk OF the
business 10 that month. Judging by the orders
already received the managers anticipate good trade
for the next mouths. Books are HxufieS, and It
may be discovered that conf enee when makes trade
has been 80 completely destroyed that all expectations
will disappointed. 1t is thought In tails establish
ment that after Jan. l. when the holiday and Spring
trade IN sundayschool books is over-the latter being
particularly active branch-everythlng Will be fit.
f. p. DutIon & Co. complain OF u light trade, their
cash lee even the line OF specalties bearing their
own imprint. being comparatively small 10 amount
Tney think the they represent affected more
seriously than mauy other mercantile INDUSTRIES as
books considered in the light OF uxuies, aud are
among first OF the semsuDerutes To feel the pres
sure Of enforced economy. Yot IN spite OF what wJuid
seem to be rather discouragng outlook, the propIle
tors Of this establishment pedct good holiday trace
basing the expectation upon the observation of the
head Of the frm during q years connection with the
business; his experience having been That people
would make presents during the holiday season even III
a panic year, and that person who had ordinarily
spent $50 or 800 for ewelry other fancy articles
would such time the present look around TO see
how far IS $40 In books would go; aud Is found
that that amount money spent for gt volume viii
make very handsome, acceptable aud enl present.
VERY pub Icutlous issuing IRON this estap
IiSnmept which they consider fortunate for their
Interests leading speciality OF the house is the print
Ing OF children's books, aud certain concern III thls
city have in stock 100 varieties OF this description of
literature. imported from England, and SUPERIOR TO
American veniies, which they are somehow enabled
to sell at lower nlrre than any domestic house Can
OF r similar books OF it, production.
the establishment OF d. Appleton Il Co., being In the
midst OF tie wholesale honses OF BrOadway us rrti
sales though large do not equal those OF ne bookstores
further mp town. Business in this department has
fallen of considerably III Consequence Oh ne pane,
while In the wholesale s etOn the trade OF whlcn Is
usually immenseUhe Applet us being one OF the largest
country-tne have been rOportionaGy red ced it
Is said that co ectous are euecteu VIII ia 20
PERCENTAGE OF those IN arrearhge oeihg no
give ali sorts ~ for delnqlences Is Thought
that tue holiday trade Will experience the EVIL effects
from which trade III the regular hnes rs 7uiiciinS, '
vet the hope expressed that the trouble may be ~ all
eud before arrival OF the gilt sson it Is also be-
eyed that stratened hIances will prompt many people
TO spend less mo1ey for expensive Je~ery ana similar
books, winch are cheaper' 'idsily applopriave az
presents TO Ger ain minds anJrI richer fund ~
real enjoyment Tne panic was nrst looked upon by
ths h0tse a. a Wdll-st. excitement, bat its extent
had been more widespread tnau had neen anticipated
recent heavy mercantile failures, the result OF which has
been jeet credits 10 closer scrutiny ana TO draw
the lines nOre ughuy' whereby many P0OPic dIe possi-
Tie firms OF ssr.bner & Co. and scribner Wexford &
Arm strong repOrt tUer general business very dd ald
coilecuous poor In educational works the trade Is
chauSed aud an Immense ous'atss Wo,s uone ~ ~
brr at opening OF the SCHOOLS Tor the Fan term,
amounting double the qInty ever BEFORE SOD at toc
Same Derlod lmIOss Dlr 10 complete tue orders
unIll OctOber during wncn month trade was good Ont
ali MOI aprOacn busAess OF the preceding 80 days
T ere Is nothing doing general me at present aud
AZ ia here Thought that the holiday trade must be aecCcd
in common VITA general business therefore very nlte
slr is expected by tabs during the approaching
HON ay Taey have made no special provision
therefor, and DO not believe it t.ere mas been new
OOK sicty OF the monday order issued by any nOdse Ia
Guy. IL Is tIOuSdt ny ths house hLt 1T any buA
beng done tey would Oo hK-y 10 pdr!lcipae
IN H. Tn.y 90 not however, entertain expectations OF
"A movement Of ANY consequence unII after Jau. l.
the trade operdt ons VI eheldOn q 20; nave oeen
greatly reduced IN amount since OcJODer. This remark
apples TO All publications. except school DOCk the safes
which AL unes good, lhd especially neavy udr
90 ssysr IL Is discovered hat economy Is beng ro
tlceI To extent IN the purchase OF educational
lac TX pesr viii aluL. OF CurtiIlneht Sheldon
& O., NOT a. present piD.ls1ing as ahy new DoOks
lion OAe book especially Tor Inc hoiays although theI
have ncver Cn,red = very exteAlyo btOe- Of BOOKS
specially dapteI ths particular trade. Bel.cI times
are Doed ny this ho-sc, Ddt are NOT expected ua
the new year
HOUSE BUILDING AND RENTING.
THE ARCHITECTS AND HOUSE AGENTS vIsIrEO-TIIE
DESIGNERS NEUTRALITY-SUSPICIOUS. or BOAED-
ING.
From conversations with some of the lead
ing architects It appears that their prospects not
yet particularly Jed by tie George B. Post
~ NJ ION Rroadwav reDorts that he mas made