The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1873-04-06
Tho Great Triumph OF American
Journalism As Evidenced by the
Herald.

the HERALD appears to-day in a Quintuple
form, containing one hundred and twenty
columns, Of which seventy-eight are devoted
to advertisements and forty-two to news and
general intelligence. This event, UMPIRE
cedented in the history of journalism in this,
and. we believe in any other country, has
significance not confined to the success Of a
single establishment, but embracing the in
terests of the whole American press and bear
ing upon the character of the American people
and upon the progress Of the American
nation. 1t shows what unexampled triumphs
have already been achieved, and remain yet to
be won, by the vigor and enterprise OF jour-
naism in this country 1t proves that a
people who enjoy free institutions and among
whom education and the spread of intelligence
are general are the best calculated to appreciate
the advantages and avail themselves of the
power of an enlightened press 1t bears
evidence to the rapid growth and astonishing
prosperity of a nation only just recovering from
the effects Of costly civil war, which
it's enemies and timid friends predicted
and believed would end in the destruction of
the government. Thus although the HERALD
reaps the direct profits of the enormous pa
tronage which SO densely crowds its columns
and so largely swells its circulation to-day, its
wonderful success reflects credit upon the
press, the people and the nation, and hence
becomes fitting theme for general congratu-
lation As we regarded the discovery of
Livingstone as triumph, not of the HERALD
alone, but of American journalism, so we look
upon and claim the journalistic achievement
of the HERALD to-day in business point of
view as a credit and an encouragement to the
press of the whole country.
A people who advertise and read are peo-
pie whose success in life is assured Their
experience, tact and intelligence teach them to
appreciate independence, zeal and enterprise
in journalism, and lead them to patronize
such q newspaper as meets their ideas in
these qualifications. We are just as certain
that the HERALD would not to-day issue it's
one hundred and twenty columns and
publish an edition of nearly one hundred
and fifty thousand, if it did not deserve pub
lie confidence, as we are that sensible,
practical men, would not buy brass for gold.
Our advertisers come to us because they feel
that by the general course and liberal manage
ment of our journal we command large cir
Gle of readers, and can thus give them full
equivalent for the money they invest in adj
vertising They know that custom has taught
every person who has want to supply to
search the advertising columns of the HERALD
for what they require; that our admirable
compact system OF classifying and ndexing
our advertisements affords an easy refer
ence, Notwithstanding their enormous
number, and they avail themselves OF
the opportunity, useful and profitable to
both parties to bring the buyer and the seller
directly together without the AID of agents and
middlemen. Now we hold it to be within the
reach Of any independent, well conducted,
enterprising journal to achieve success in
country that makes the HERALD what it is
to-day, provided it proves its just claims to
these qualifications; hence it is that we regard
the first appearance of our quintuple
sheet as an encouragement to American
journalism, and especially as an incen-
tive to truly independent press. The city
of New York, although the metropolis of the
Union and destined to be before long the
metropolis of the world, does not monopolize
the business Of the whole country. Cities like
Chicago, Cincinnati, New Orleans, San Fran
cisco, Philadelphia, Boston and others have
their large interests, their commerce and their
thousands of wants just as New York has,
he al hoe 10
power all over the nation There is no reason,
therefore, why great Journalistic success
should not be achieved in those cities as well
as in the metropolis, and we hold up the
HERALD of to-day as a beacon and an encour-
agement to the press OF the whole nation as
well as Of our own city. Let public journals
deserve patronage and the people will not be
slow to bestow it upon them as their due
reward
Shortly before the adjournment of Con-
gress, during the discussion in the Senate on
the Congressional printing, Senator made a
forcible contrast between the way the govern
ment work was done and the labor expended
on daily journal, as evidenced by
copy of the HERALD, which he held
in his hand. If he had then produced the
HERALD, it appears to-day, he might well
have astonished the Senate by statement Of
the labor expended on the paper within the
past twenty-four hours. As we have said, the
HERALD contains to-day one hundred and
twenty columns of matter, of which seventy
eight are occupied with compact solid adver-
tisements There are in these one hundred
and twenty columns about one million
ems To stereotype to-day's edition one
hundred and forty Eight plates are cast each
plate weighing thirty-eght pounds, thus
making q total weight OF five thousand six
hundred and twenty-four pounds Of metal
used in stereotypng this single edition. The