The Portland daily press. [volume] (Portland, Me.) 1862-1921, 1873-11-27
sRMS $500 PER ANNuY IN ADVANCE
Made to 'ssee n (,

i can see H., said Buffer. "Nobody
reads all these little advertisements
preposterous to think it, A''
''But, said the or, 'you read what in.
terests you?'
Yes
sand if there's anything that you particu.
larly want you look 1t IL"
"Certainly.'
''Well, among The thousi nds upon tbou-
sands who help c. make up this busy wor
OF ours ev-ything that Is printed is read.
Surer as you please. do assure you th It
printers ink is the :rue Open Sesame TO all
the busi' ess success
And still Buffer couldn't see it. He didn't
believe that one halt of tho'e little crowded
advertisements were ever read.
Suppose you try the experiment., said
the editor. Just slip in an advertisement Ut
the want OF one of the most common things
in the world For the sake ci the test l will
give it two insertions free. Two will lie
enough; ard you NAV have it jammed into
any out OF the way nooh OF my paper you
shall select. Two insertions, of only two
lines. Will you try it?'
Buffer said of course he woulJ try IL. And
he selected the place where he would have it
published crowded in under the head Of
wants And be waited and saw proof Of
his advertisement, which appeared as fol-
lows:-
wanted-A good house dog. Apply to J.
Buffer, 575 Towser st.. between the hours of
and 9 p. IN.
Buffer went away smiling and nodding.
On the following morning he opened his pa
per, and AFTER a deal of Eunting he found his
advertisement. At first it aid not seem at
| all conspicuous. Certainly so Insignificant
| paragraph. buried in such wilderness, OF
paragraphs, could not attract notice. After a
time, however, it began to lock more not cea-
Bile to him. The more he looked at it the
palmer it grew. Finally IL elared at him
from the closely printed page. But that was
because he was the p-rscn particularly in
terested. OF course t aould appear con-
spicuous to him. But it could not be so to
others.
That evening Mr.. Buffer was Just sitting
down to tel (Buffer was plain, old fashioned
man, and took tea al six) when his door bell
was ruDg. TIE servant anpcunc d that a
man was at the door with dog to sell.
''TeIi him don't want one.''
Six inns Buffer was interrupted while TAX
ing tea by mel with log to sell. Buff-r was
man who would lot lie. He had put his
f,ot in, and be must take it ut Llanfu!ly.
The twenty-third applicant was small hoy
with girl in company. who bad ragged.
dirty poodle for sale. Buffer bought The poo
Ole 4 the boy, and Immediately Dres, ntt d It
to the girl, aud then seEi them H.
To the nex applicant he was able truthful
1y to aDswer-"Don't want any more. We
bought one."
The stream of callers continued until near
ten o clock, at W ,ch hour Buffer locked up
and TUNED off the gas.
On the folio wing evening as Buffer ap-
preached his honst, he found Gre wd as
senbled He counted thirty Line men and
boys, each one of whom had dos in tow.
The we've dogs Of every grade, size, and col
or, and growl, and howl. Buffer addressed
the motley multitude, and informed them
that he had puichas ed dog.
''Then wha. yeI advertise for?"
And Butler got his nat knocked over his
eyes before be reached the sanctu ry Of his
hore.
Never mind out the trials and ribula-
tions of that night. Buffer had 40 ideg that
there were so many dogs in existence. With
the aid OF three policemen he got through
alive. On the next morning be visited his
friend the editor and acknowledged the corn.
| The adveriisenei OF wante0 was taken
out, and in the most conspicuous place, and
| in staring type, he advertised that he didn't
want any mole dogs And for this advertise
ment he paid Then he went hcme anG
posted upon his door-"Gone into the coun-
try Then he hired special policeman tc
guard his property, and then he locked nj
! and went away with his family. 4-
From that day Josephus Buffer has never
been heard to express doubts concerning the
efficacy of printer ink; neither has be ask
ed;-"WhO reads T-Fron
the New York Ledger.