Knoxville weekly chronicle. [volume] (Knoxville, Tenn.) 1870-1875, 1873-12-03
MADE TO "SEE IT."


Il cans see 1t, said Buffer; "nobody
reads all these little advertisements. 1t Is
prepostcrous to think it,
But" said the editor, you read what
interests you?"
Yes
And ifs there's anything that you par
ticularly want, you look for it?"
Certainly
We'll, among the thousands upon thou
sands who help to make up this busy world
Of ours, everything that is printed is read
Sheer as you please, | do assure YOU that
printers ink is the true open sesame to
all business success"
And still Buffer couldn't see it. He
didn't believe that one-half of these little
crowded advertisements were ever read,
Suppose you try the experiment. said
the editor, Just slip in an advertisement
of the want Of one of the most common
things in the world. For the sake of the
test, | will give il two insertions free. Two
will be enough, and you may have it jam
med into any out of the way nook OF my
paper you shall select. Two insertions of
only two lines. Will you try it?p
Buffer said of course he would try it,
And he selected the place where he would
have it published crowded in under the
mead of Wants And he waited and
saw proof Of his advertisement, which
appeared as follows
'WANTED-A good house dog. Apply
10 J. Buffer, 575 Towser street, between the
hours OF D and 6 p. M
Buffer went away smiling and nodding.
ON the following morning he opened his
paper, and, after deal of hunting, he
found his advertisement. At first it did
not seem at all conspicuous. Certainly so
insignificant paragraph, buried in such a
wilderness of paragraphs, could not at
tract notice. After time, however, it be-
gan to look more noticeable to him. The
more he looked at it the palmer it grew,
FINALLY it glared at him from the closely
printed page. But that was because he
was the person particularly interested. OF
course it would appear conspicuous to him.
But 1t could not be SO to others.
That evening Buffer was Just sitting
down to tea Buffer was a plain, old FASH
toned man, and took tea at g. when his
door bell was rung. The servant announc-
ed that there was man at the door with a
dog 10 sell.
Tell him I don't want one"
Six times Buffer was interrupted while
taking tea by men with dogs to sell. Buff
fer was man who would no. lie. He had
put his foot in, and he must take it out
nanfully. The twenty-third applicant
was small boy, with girl in company,
who had ragged, dirty poodle for sale
lJullSl DOuSIN Tue pOOule OF the DOy, ana
Immediately presented it to the girl, and
sent them off.
To the next applicant he was able truth
fully to answer-"D Don't want any more.
I've bought One.'
The stream of callers continued until
near 10 o'clock, at which hour Buffer lock-
ed up and turned off the gas.
On the following evening, as Buffer APP
preached his house, he found a crowd as
sembled. He counted thirty-nine men
aud boys, each one had dog in tow. There
were dogs of every grade, size and color,
and growl, and howl. Buffer addressed
the motley multitude and informed them
that he had purchased a dog.
Then what dyer advertise for >"
And Buffer got his hat knocked over his
eyes before he reached the sanctuary of his
home.
Never mind about the trials and tribula-
lions OF the night. Buffer had had no idea
that there were so many dogs in existence.
With the aid of three policemen he got
through alive. On the next morning he
Visited his friend, the editor, and ac-
knOwledged the corn. The advertisement
Of wanted" was taken out, aud in the
most conspicuous place, and in glaring
type. he advertised that he didn't want
any more dogs. And for this advertisement
he paid. Then he went home and posted
upon his doOr-"Gone into the country. -
Then he hired a special policeman TO guard
us properly and then he locked up and
went away with his family
From thatday Josephus Buffer has never
been heard 10 express doubts concerning
me eilicaty of printers ink neither has
he asked "Who reads the advertise
meh's &C. IN NcU York Lcdgcr.