New-York tribune., 1873-09-02
THE BEST CONSTITUENCY FOR ADTER-
TISERS

cent remarkable increase in the number OF
school advertisements printed in THE TRIBUNE.
To-day, and for many preceding days, we have
published between three ard four closely printed
columns of terse brief advertisements relating
to public and private instruction. This is the
largest number of this class of advertisements
we have ever published, and very much larger
amount than any other newspaper in New
York has ever printed; and it must be borne
in mind, in any comparison, that our columns
are much wider than those Of any other
journal in the city. 1t is within bounds to say
that we print daily as many advertisements of
public and private schools rs all the other
New-Y York morning papers combined. In fact,
our advertising columns, as the opening Of
the school season approached, have presented
a complete directory of all the most important
institutions of learning in the country. No
school or college could well afford to be un-
represented in this enumeration.
This is only one Of many proofs that THE
TRIBUNE has come to be universally cOnsld-
cred as the best medium of communication
with the educated and thoughtful portion of
the community. 1t does not abdicate or COM
promise its claim to be the first newspaper in
the country. 1t still considers itself bound to
furnish its readers, in advance of all cOmpeti-
ton, with all the important local and general
news Of the twenty-fOur hours preceding its
publication It has every facility for this pur-
pose, and its past history is a sufficient guar
antee of the future in this respect. But in ad-
dtion to this primary function of journalism,
it has taken position in regard to the sub
-,
which it has positively no competitor. 1t has
paid more attention to scientific matters dur
ing the last year than all other public journals
together. Its perfect organization and large
resources enable it to give better and fuller
reports of all events in the domain of science
than even the periodicals specially devoted to
particular branches of scientific inquiry 1t
has the latest news from every exploring ex-
pcdition, every association, every museum and
observatory where nature is studied and OBJ
served. THE TRIBUNE has become indis-
pensable to every one who desires to keep
abreast of the investigations and discoveries
of the time.
1t is a fact which needs no demonstration,
we suppose, that well-bued and cultivated
people are not fond of listening to their
neighbors' quarrels. We wish we could say
that there was no danger of stumbling across
a column of personal squabbling in any New
York paper. We can say there IS no such
danger in THE TRIBUNE. We have no time
for vituperating our cotemporaries; we prefer
TO answer their ceaseless hostile challenges by
giving our readers more news and better
reading matter than they can furnish.
Al. fah n
not of the least consequence to an
intelligent reader what two New-IOrk Editors
think of each other. 1t is of consequence to
him TO know that the Brooklyn Trust Com
pany is insolvent, that a new Indian war has
broken out on the Yellowstone, that a new
planet has been discovered, that a new school
of natural history has been founded by Agas-
siz. The fact that these things always appear
first in THE TRIBUNE, compensates its readers
for our neglect to inform them OF our private
opinion of few gentlemen in our neiShbor-
hood, who are managing newspapers upon
different principle
We have no hesitation in saying that we
think the success of our course is equally
creditable to THE TRIBUNE and its readers.
We have gained and retained very large
circulation among the best class of people IN
New ork and ont of it. Our advertising col
umns show that the public at large recognize
this fact, aud come to us when they wish 10
reach cultured and self-respectlng people. 10
descend to details, the best boarding -hOuses
are to be found by consulting our columns; the
best sort of domestic servants the names OF
the most reputable tradesmen and the safest
securities. We should never think of publish
ing newspaper for the benefit a any ex-
L. D,t I'll. inf L..
THE TRIBUNE as it is, the best newspaper for
all classes and conditions, We are glad 10
know and TO let our friends know that it has
become Indispensable to reading and thinking
people as SQUIRE oi ,a','on LOT Vnoi
the uubliC.