American citizen. [volume] (Canton, Miss.) 1864-1890, 1873-04-19
Advertising Agencies.


do the publisher more harm than
good. They are "middle-nen" be-
tween the publisher and the adver-
tiser, that can, and had better, be
dispensed with. Every dollar they
put in their pockets-and they are
many-is taken out of the publish
ers' pockets, without any cOmpen-
sating benefit. --..-.--.-.-.
A case in point: In 1860 and 20,
we advertised for HOstetter & Smith
-proprietors of the great bitters-
making the CONTRACT with them
selvcs-fifty lines nouparide loaded,
one year, for sixty dollars, payable
quar- terly-they making the offer.
They paid as fifteen dollars every
three month"; 4omptIy.
In 1871, ne ISceived letter from
Tardrew g. 0essadvertising agents,
New York CITY. offering us forty
dollars year to do the same adj
lines nonpariel-
q less their. commissions" 25 per
cent; lea us thirty dollars for
work we "a just been receiving
sixty dora foEs-doiRg! But that
was not the worSssef It: they want
ed'us 10 take pnr pay in soood type!
We treated the proposition with
the contempt it deserved.
Three or four months ago, A. N.
Lyon & Co., st. Louis, sent Us six
inches of nOnpariel advertisements
(six advertisements in stereotype
plate), to be inserted for the period
Of months, for which they made
Us the gerry liberal offer Of t,centy
dollars, "less their COMMISSIONS"
We already had que Of the adver-
tisennents in our paper, that headed
uPersousi," for which alone we were
paid ten dollars, and each one of the
advertisements sent was worth at
least seven dollars, net. This pro
position was repeated last week. OF
course it went to the waste basket
q second time. We value Onr space
far too highly to entertain such
propositions a single moment.
Last year, we received a PROPOSE
ton from Griffin & Hoffman, Baltl-
more, to advertise thirty lines we
think it was,) ID be changed sseekiy
which would be about four col
ums of type setting a year-ah to
be done for tteenty dollars {! We
only said. tut! tut !! and to the waste
it went. We received, subsequently,
four other letters from Griffin &
Hoffman, i'm each of which they
raised the price, until they got it up
to thirty .tive Enthusiastically twice
as much as they offered rs at first,
showing they had carte blank from
Tut, and could have offered US that
at first, but, like all advertising
agents. they wanted to get the work
done at just as low figures as posi-
BILE, 50 they could put more money
in their own pockets; but they
didn't get Tut's advertisements in
The CITIZEN, not even for thirty
five dollars. They did succeed,
however, with almost every other
country poper around US. But that
was none Of our business. If others
set . low value upon their space
and choose to- work for nothing
and fiud themselves let them. We
can afford not to do it, and our pro
fessiOnal pride will not let MS do it.
1t never shall be said that THE Orr
ZEN lOwerrd the standard of the
profession and helped to bring it tt
the dogs.
Two months ago, Dauchy & Go.
New York city, sent Us PROPOSE
ton to advertise one column, non
pariel, of miscellaneous advertise
ments, one year, with MONTH.
changes, for ninety dollars, 'less
usual commissions (25 per cent.
which would leave US sixty sever
dollars,) payable quarterly in print
ing material, in advance Last week
We received another letter from the
same house, offering US one knxdret
dollars for same space, &c. o
course we treat all such proposition
with the contempt they deserve
Suppose we were to accept the prop
Osition, what would we have to do
We would obligate ourselves to SCI
up twelve columns of nOnpariel type
the very smallest ever used in /;
country office-and not of one ad
vertisemeut, but miscellaneous
advertisements-th price of merel!
setting which would be almost nine
ty dollars. And what would Dauchy
& Co. do? Why, they would 60 ou
among the business houses of New
York, and in few hours get, say
twenty advertisements at $40 each
perhaps cash down, put four hmnd
red dollars in their pockets, and sent
US tsrenty. fire dollars worth of print
ing material their com missio.,
% per cent! When we receive sucl
q proposition We want to spit in tn
mans face that offers it, but as ''dis
lance lends enchantment to tn
view," we can't do that, so the mex
best thing we can do is to spit Of
his letter and throw it in the stove
:. And now come Manet & Co., New
York city-whOse half dozen letter
we have heretofore treated will
cOntempt-andf for six nonpariel ad
vertisements, the first one of wbic
, is worth fifteen dollars, offer us, pc
annum-hOw much do you suppose
gentle reader? Thirty dollars
Twenty dollars? Fifteen dollars
Nothing of the sOrt-only eight dol
lars! This last outrage caps tn
. II. Il n