New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1873-04-18
THE ADVERTISING AGENTS CONVENTION.

AN IMPORTANT CODE or REGULATIONS.
The Advertising Agents Convention, WINCH
began its sttins in this city on Wednesday, closed 'o
by two sessions at tho AsOr House. yesterday IL was
decided TO mako tho action OF the Convention a'VSoy'
and TO form o permanent organization Some nou'"o
later when tho regulations or this ConV.nuop' VIZ"
viii have been discussed and tested in the mean ',''
will become tho basis for permanent COCO Anc
attendance at tho Convention was goou' anu
many letters expressive OF regret NJ i""'"''S
20 be present, received AoJournnohO WIS
had sine de- but tho following committee was
Amounted to frame Constitution and by'lawsto DC pre-
cntod Convention be called on the second Wednes
a. a. son,omher. G. p Rowel aud s. NJ. Pettengill,
Noyvyorlt: g. H. Griffin, Baltimore; @. II. DE Goyer.
Cincinnati: c. A. Cook, Chicago; N. M. Sheffield st.
Louis The following were also appointed committee
70 frame an address 10 publishers setting forth tho
views and attitude of the agents: K H. Griffin, Balti-
moro: g. p Rowell. NowYork; u. L. Pettengill Bos-
ton The following an abstract OF the more important
resolutions passed. which, the basis Of temporarye
neriment and of future regulations not without
interest;
Those publishers who do not recognize the rights OF
agents and who allow commission, are to be ignored
bV the Association.
rights agents. but secretly resort to measures which
destroy their rights as for example, those who falsely
represent 70 large advertisers that they give them
good figures they do to agents, are 10 DC GnoIt anu
especially favored
III. Publishers shall not allow regular agents com
mission to persons who do under the following
dehpition: "a Newspaper advertising agent Is person
firm which is authorized TO act as such In securing
advertisements for number Of different newspapers
0ssued by publishers not interested in that busness
having permanent office, with the files of said papers
open inspection of advertisers, and VINO can SNOW
themselves be solvent keeping books OF account,
having sign, with name and nature OF business thereon
aud other necessary facilities for conducting an au'er
Using agency" g., ,,,,
relations TO one another and shall not make special
efforts get from another patronage when he is KNOWN
10 he receiving; offers of advertising the lowest bidder
are lie discouraged, ptIng one agent against an
the general disadvantage; no agent is 10 TAKE
advertisement without profit In order TO prevent an
other getting it, different agencies are 10 nc en-
cOuraged in speciaties since this VIII be an auVan
ageous division of labor; lists of rates gwen Dy one
agent to another will be confidential; an agent or can
vasscr who accustomed TO receive estimates FROM an
other agent, will be entitled TO receive such estimates
though the agent may have made them already 10 Jhc
advertiser direct; One-haf OF the commission 10 W
allowed to agents canvassers who bring orders 10
other agents oil, 49, ...,t.,io,s
retail ,rates he received by agent from an
advertiser; contract with an advertiser VIII NOT DC
binding on an agent when estimates are secured by inc
advertiser the publisher direct, unless tlns Is
fact epecied advertisers will be allowed 10 consult
agents files the agents offices, but where the auVe
tiseT insists consulting them at MS own ONCE, le
files VIII be forwarded from the ONCE OF puDlcatlOh 70
advertiser direct. at the advertisers EXPENSE gehs
not 10 receive advertisements OF such natle i9
would preyent their admission TO trstclass morning
daily, should the agent be It's owner
The following resolution was passed expressive OF
the attitude of the Convention toward publishers:
Resolved all the publishers with whom are brought
the leading and best agencies are win
them. And that although our causes oil are IN h
the Publishing fraternity and that large extent only eans OF
AZ u tbsn se publisher proceedings Of this Conven-
publishers with the request that they shall canvass eur acon
the opinions whc1 have set forth that consideration
which tie opinion Of each individual publisher they are emitted