Western Reserve chronicle. [volume] (Warren, Ohio) 1855-1921, 1873-03-05
'GNOB0pY READS ADVERTISE
HFVTS -

That nobody reads advertisements"
!. Is a mistake made by persons of llmi-
ted observation aud reflection only
The faIsity of such au observation Is
quickly tested. Let n person adver-
tise that lie wants boy, or potter,
and the next morning his sidewalk
will be blocked, showing that hun
dreds Of those to whom the RdveT-
tisement wss addressed have read IT.
4 person wishing to purchase real
estate or other property, Will natural
ly search the papers 20 learn II there
is a supply. Persons desiring to trav-
el will read among the advertising
columns to ascertain routes aud the
modes of conveyance. In short, ad-
vertising is the means for bTing-D -Dg
producer aud consumer, supply ana
demand together. Secular papers with
immense subscription lists not only
know the value OF advertising, but
are also extremely wary how they
give advertising gratuituusly. 1t Is
not easy even for a person writing
from a summer resort a letter which
gives fiattering account OF his hotel
accommodations, 10 obtain its inser
ton in city daily. We remember a
curious instance, which occur ed many
years ago, in which an attempt ut
gratuitOus advertising was rebuffed.
A prominent halter, still doing busi-
ness in this city, sent to the editor of
his favorite daily hat-the best of
his make-accOmpanying it with a
letter EXPRESSING his qualification with
the course of that journal. The letter
was of course TO be printed, and it was;
-. tod -
praising the skill and the enterprise
of the manufacturer. But business Is
business and the editor sent him n
bill at fifty cents per line for his puO-
lished letter, and paying cash for the
hat.
There was more of justice in this
transaction than would appear tc the
uninitiated. The proprietor of pa
per who be"ins course of gratuitous
advertising, will find more business
upon his hands than he cOntempla-
ted. What he does for one he must
for another, aud for all. And if pos
sessed OF a superabundance of good
nature, he will find thousands who
will take advantage of it. AND SOME
times this gratuitous advertising has
an effect which the good natured pub
Usher does not contemplate.
We have had little personal expe-
rience on this sunject. Some years
ago, in another locality, very esti-
mable friend of ours, a draggist. in
formed US that he had procured some
wine expressly for the Communion
H. positively knew * to be free from
any adulteratiOn whatever. Know
ing what vile stuff Was frequently in
this solemn sacrament cOnsecrated a.
wine, we made an editorial note of
the fact. The consequence was that
we brought down Cpun ourselves the
wrath and the stop my pa err of an
other druggist, because he thought
that the inference was that wine just
as pure could not he obtained else
where. Later in life, we were asked,
with the very same object in view-to
state where pure wine for C0mmu-
nion use in any quantity could be OBJ |
tained-a statement which would have |
been worth, at very low estimate, a
hundred dollars. Calculating how
many there were, among our own
subscribers, too, who had just as good |
a claim for a favorable notice, and |
calling TO mind former experience,
we referred our informant to our ad- |
vertising columns, but with a similar |
result as of old, indignation, and "stoD |
my paper. IN. Y. Church Journal. |