Frostburg mining journal. [volume] (Frostburg, Md.) 1871-1913, 1873-01-04

| of the system than from airy defect in tho
system itself The man who placards his
name and business in huge capitals above
his door may be unsuccessfully approached
with suggestion of its useessncss, yet he
IS skeptical of the policy of multiplying his
I opportunities to display to the public his
desire to obtain patronage. In this dircc.
ton he estimates he has gone far enough
when, in fact, he has stopped very far short
of half way. Practically, if his unchange-
able old sign does not speak enough. what
is silent is not worth saying With many
who 90 farther by employing the newspa-
per medium, the work is not halfperformcd
their changelcss advertisements become stale
and improbable: the default, chargeable to
their own neglect, is laid to the system
Every advertiser should be an editor as
far as the conduct of his portion of the pa
per extends. His advertisement should be
the object of vigilant, punctual, personal
attendance; it should not be delegated, for
none can say for him with the same vim he
can speak for himself; no one realizes what
is sought as he no matter how competent
otherwise. Conducted in this manner the
system cannot fail of success in fact, it will
be found to be an indispensable element in
any successful business
A prerequisite however, is to have some
thing intrinsic to advertise; some fair in
duccments to offer, say in the utility, quail
ty, or cheapncss of goods. Generally, the
man who does not advertise, has nothing
possessing these qualifications that will
stand publication; at least, this is fairly pre-
sumptivc
The value of advertising has been demon
stratcd here in Fro>tburg, and a great prof
it secured over the outlay. Onc-fuut1h the
wages of , good book-kcepcr has been in
vested in publications showing that, among
the distributions incident to cash transac-
tons, the remaining thrcc-fourths is given
to the customcrs-a fact of interest and
benefit To al!-eXcert the look-keepcr and
those who do moi advertise.
As Instances of the efficiency of ADVERT
S!I4- tMp St!ltitiiiti Il Snort llHc SIntf. AZ
ter considerable effort otherwise, decided to
advcrtise-tlc one an estray, the other !:
stove for sale. The former was claimed the
day after the issue OF the paper and restored
to its owner the next; the latter was sold
ut once to one OF a half-loZen applicants
Other instances similar to these might be
adluced but these will illustrate the point
We have aimed to make, besides showing
that people read the advertisements They
are asccrtainng that it is to tier interest to
Go so. He WHO fails to provide attractive
matter for this large and increasing class of
readers must sooner OF later, give place to
him who does.
This is our New Years giecting We
could not transform the convcntionalisn>,
"a happy New Year into something tan
giblc without suggesting a plan of act inI..
We hope that among other laudablc rcsolu-
tons for the opening year, our readers will
not omit the due prosecution of his tempo
raj interests through the advertising col
unlns of the JOURNAL. This will confer
mutual happiness, not alone at the New,
but i'll tic wane Ell the year as we'll