The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1873-04-15
THE HERALO'S TRIUMPH IN JOURNALISM.

Auo NEW IOhk HERALD OF SUNDAY, April o, o
marvellous triumph in journalism. 1t is quntuple
sheet OF 100 columns, OF which seventy EIGHT are
devoted exclusively to advertisements II is, we
believe the largest paper issued In this coun-
try The advertisements alone will probably
amount to at least $25, OOO while the number of
copies issued Is 10000. The HERALD very properly
and compacently comments on this triumph, and
makes some suggestions in connection Herewith
which are worthy the attention OF che readers of
the Journal.
II assumes that ga people who advertise and
read are people whose success in life IL assured.
Their experience tact and Intelligence teach them
to appreciate independence zeal and enterprise in
journalism and lead them to patr0nize such u
newspaper meets their ideas in these quali1ca-
tions." It rightly claims that wide awake indie
pendent and enterprising newspaper is the bust
ness barometer OF the city in which 1t published.
Its columns readily show when the people
prosperous and when business is brsk. The
exception to this rule Is where paper is crowded
with advertisements OF sherif's sales, which is in
dicatlve OF bankruptcy rather than prosperity.
But great many business men overlook the i'm
portance of this fact. They fail TO see that
strangers will invariably estimate the commercial
activity and prosperity OF city by the
character ana general appearance OF the
papers published in it. No one can glance
alluded, without being impressed at once with the
magnitude and prosperity of the city IN which 1t is
published. They must feel that it could not be pub
lished in any other than the greatest city on the
Continent. on the other hand. let them get mold
OF an insignificant sheet, containing neither
news nor advertisements and they at once coma
cude that the city it represents Is equally barren
Of enterprise and commercial activity. fthey find
only here and there advertisements of wholesale
houses In the columns OF the paper they Will most
certainly conclude that, as a place TO buy goods,
the city where IL is published doesn't amount to
much. This conclusion is inevitable Drummers,
Of course, can control certain amount OF trade,
but their work is almost doubled and their success
diminished half where the houses they represent
persistently ignore or neglect to avail themselves
of the advertising advantages offered by the
newspapers circulating within the range OF their
custom.
In addition to the direct BENEFITS which mer-
chants derive from an insertion OF their advertise
ments or business cards in their city papers,
there is a reflex advantage which many OF them do
not think OIL II the paper is conducted by shrewd
journalists who judciously apply the proceeds OF
their advertising columns to improving the other
departments OF the paper, and thereby increasing
its circulation and influence the bust
ness men are proportonately benefited
For strangers cannot resist the i'm
preston that wide awake, newsy paper
represents wide awake, liberal merchants and
manufacturers with whom 1t viii DE both pr0fta-
BILE and pleasurable to trade. The consequence Is
they will make their arrangements to test the
soundness OF their differences, and when the drum
mer presents himself he will experience no diff
Guilty and waste no time in securing their orders
The HERALD's success ought to stimulate every
paper In the country to put forth strong efforts to
rank every competitor in It's immediate locality.
From the Richmond Guide, April 14l
The NEW YORK HERALD Of April contained 100
columns seventy eight OF which were advertise
ments, at the prices II receives Tor advertising
amounting to about thirty thousand dollars COM
position, about one million ems, $4,000 for
setting the type; 1924 pounds OF metal
used in stereotyping The HERALD gives all
the news OF the world, and we expect to hear OF
Mr.. Bennett starting one OF his thousand reporters
to discover a new planet above or below, just to
keep up enterprise.
From the Kansas City (Mo.) Times, April ILL.,
The NEW YORK HERALD Sunday last contained
seventy elgnt columns or advertisements forty
two of general reading matter. The paper, for the
first time in history, issued quintuple sheet
twenty pages-and was the largest ever published
in this country.
FROM the BenncttSvllle Is. VI Tlmes, April Ill
The NEW YORK HERALD of the 9th instant ap-
pcared in quintuple form containing one hundred
and twenty columns, OF which seventy-eight were
devoted to advertisements and forty
two TO news and general intelligence.
This is event unprecedented in the
history OF journalism, and shows conclusivey that
the HERALD is the business barometer of New York
and of the country at large. Its columns show
when business is brisk and people prosperous.
The HERALD is printed on five Hoe rotary eight
and ten cylinder presses and two Bullock per-
fccting presses being seven presses in all, and
each days edition Is issued at the rate OF 1000
sheets per minute, taking two hours and half to
issue 10000 papers. Day and night the tel
egraph is at work bringing dispatches from all
quarters OF the globe; corps OF correspondents,
reporters and editors busy obtaining news,
putting 1t into shape or commenting upon IL; the
proof readers are at their post pursuing their
onerous and wearying task; stereotypers, press
men and assistants are awaiting the instant when
their services will be brought into requistion, for
there can be no delay, no pause, no rest until the
daily paper is OF the press and ready to 60 into
the hands OF its readers. And all this to be done
each day TO us, unsophisticated country people,
all this sounds like a story In the "Arabian Nights
Entertainment Yet it is true. Verify, the HERALD
is great paper.
THE HGRALD :AND SUBMARINE ENTERPRISE