The Bolivar bulletin. [volume] (Bolivar, Hardeman County, Tenn.) 1865-1888, 1873-03-07
Advertising

That nobody reads advertisement" is
a mistake made by persons of limi-ed OBJ
seIYation and reflection only. Let per-
son advertise that be wants a bov. or a
porter, and the next morning his sidewalk
viii be blocked, showing that hundreds
of those to whom the advertisement was
addressed have read it
A person wishing to purchase real
estate or other property, will naturally
search the papers to learn if there is q
supply. Persons desiring to travel will
read among the advertising columns to
ascertain routes and the modes of convey
ancs. In short, Advertising is the means
for bringing producer and consumer, sups
ply and demand together Secular pa
pers with immense subscription lists not
only know the value of advertising, but
are also extremely wary how they give
advertising gratutiously. It is not easy
even for a person writing from a summer
resort a letter which gives a fattering &C
count of his hotel accom- notation, to OBJ
tain insertion in a city daily. We re-
member a curious instance, which occurs
red many years ago, in which an attem pt
at gratuitOus advertising was rebuffed.
A prominent halter, still doing business
in this city, sent to the editor of his ia
vorite daily a hat--the best of his make
accompanying it with a letter expressing
his qualification with the course Of that
journal The letter was Of course to be
printed, and it was; and the editor COM
mented upon it, praisiDg the skill and the
enterprise Of the manufacturer. But
business is business and the editor sent
him q bill at fifty cents per line for his
published letter, and paying cash fOr the
hat.
There vas more of justice in this
transaction than would appear to the
unlnitiated. The proprietor of paper
who begins course of gratuitOus adger,
| Using, will find more business upon his
| hands than he cOntem plated What he
| does for one. ne must for another, and for
| all. And if possessed of a superab und
| auce Of good nature, he will find thous>
| ands who will take advantage Of it. And
sometimes this gratuitous- advertising has
an effect which the good natured pubs
fisher does not contemplate.
Ne have had little personal expert
encs on this subject Some years ago,
in another locality, a very estimable friend
of ours, druggists, Informed US that he
| had procured some wine expressly for
the Communion He positively knew it
to be free from any adulseration what
ever. Knowing what vile stuff was fire.
quently in this solemn sacrament conse-
Grated as wine, We made an editorial ote
of the fact. The consequence was that
we brought down upon ourselves the
wrath and the stop my paper" of another
druggist, because be thought that the in
fereEce was that wine just as pure coulC
not be obtained elsewhere Later in life
we were asked, with the very same objec
in view TO state where pure inc fo
Communion use in any quantity could b.
Obtained-a statement which would have
been worth, at very low estimate,
hundred dollars. Calculating how many
there we're, among our own subscribers
too, who had just as good a claim for
favorable notice, and calling to mind
former experience, we referred our in
formant to our advertising columns, bu
with a similar result as of old, indigna
ton, and stop my paper. N !
Church Journal