The Rock Island daily Argus. [volume] (Rock Island, Ill.) 1872-1873, 1873-06-30
Chr 9ailg Arens.
THE LOCAL PAPER.
How t Advertises Town snd
How it is Paid for It.

That localities may he advertised as profitable as
business houses. is shown by the fact that min
ing and smelling company has leased 10000 acres
of lead lands in Missouri 10 which attention is d.
rected By local paper Rosoelrs Reporter.
To which the Jacksonville Sentinel adds !:
What we would ike to know is, who paid
that local paper" for advertising those
10000 acres Of lead land? For every 81
on subscription the publishers gave value
| received: for all the money taken in for
job work, an equivalent in labor and stock
is given. and for every advertisement paid
/ for, the advertisers get some return, or
| else they would not have advertised Yet
who paid for advertising the locality p
! Suppose the local press failed, or utterly
refused to advertise their localities, where
would some of the rich men thereabout
/ be-the land owners and spectators, for
| instance? Yet, if a publisher or an editor
gets pass over a railroad, he is a dead
| head. No gentleman very few editors
or publishers ever get 'perquisites' that
/ they don't fully and completely earn.
/ There are dead beats in the editorial
/ profession, as there are in all lines of bust
ness, but generally called ''favors" to the
press are paid for in actual services, ten
/ times over. Dead heading is practiced
! to a greater extent ON the press than
/ it is on railroads Everybody dead
heads on the press Some borrow
their neighbor paper, aud read it regu-
! larry every week. with as much importance
as though they had receipt for a year
subscription in their pocket; others take
and read the paper six months or a veal
and then cheat the publisher out OF his
pay which is the meanest kind of dead
heading. Some men will 90 into a store
or shop, pick up a paper, regularly, anC
read it, TO save three or four cents week
when, if he was a regular subscriber him
self and whole family might have the bene
fit Of it. Festivals and churches sent
their work, which they expect to pay for
to one office, and about half =" ,heir dead
head work they take to the office they d,
not patronize. If "a man gets married, b,
is so happy that he hands the minister tel
or twenty dollars, and requests him t
have his marriage announced in the papers
The minister carries the notice to the edi
tor and says, Il married an interesting
young couple at Grind Stone, last Sunday
: and the bridegroom requested me to hav'
1t announced III your paper. lie didn'
send you any money, but it will interes
: good many OF your readers The edito
mutters to himself, another dead head,
tells the minister he will publish it, an
. the man Of God departs with a happ
T. smile, because he secures cheap adverts
! ing, and lets the young folks know he /
t engaged in marrying people The lawye
: who pleads case in court-the docto
: who kills and cures-the politician VIII
talks from the rostrum-and the capitals
who invests his means to aid the prosper
\ ty and progress of the community, ar
/ all dead heading on the press Tn
l press feels tao scnsibly the injustice Of thi
e burdensome and outrageous system {
: dead heading.