, 1873-11-30
Its Thrilling Adventures in Search Of
that Valuable Bird, tho Re-
luttant Advertiser.
All About the Celebrated
"Circular to Merchants.''
How 1t Played The Charitable
Watch" Dodge at the Ex-
Position.
Great Success Of the "Most Popular
Journalist" Trick at Fo1ey's.

Great Success OF the "M0st Popular
Journalist" Trick at Fotey's.
The Coming Effort--.A Grand Libel
Suit Against THE Tribune
It is cur special privilege and pleasure to All
nounce this morning that tho editor Of tho
Times, Mr. Storey, Ia now preparing, and will
koon publish, book. Tile name Of the pub
Usher and tho price are as got unknown.
II NC worc malicious and wished to keep tho
people Of Chicago In q state Of suBpcuga and
nnxioty, We should stop just here, leaving them
In uncertainty a. to whether tho forthcoming
volume was continuation Of i" Raids Among tho
Churches" or the blacklist Of thoaa who do not
subscribe for the Times, or something equally
uncomfortable.
But happily 1t is nothing Of tho kind. It is
simply narration Of peraonnl adventures rival-
ing in their boldness and audaoity those Of tho
trapper, who, as Ia told in tho Dino.
Novel, tracks the bear to his den,
grapplcs with him, ,ringle-handed and
ovortmows him. Mr. Storey, in IN artlcss
and pleasing manner, gives All account Of his
thrilling adventures In search OF that rare and
valuable bird known as tho Chicago advertiser.
He tells Of tho tricks stratagems, and devicos
to which he has reaortod In order to put salt upon
tho tail Of that fowl, aud whilo. like the soeker
after the Phoenix or the philosophers stone, ho
has not succeeded in his desigus, hopo still
burns immortal.
:: The proof-Rhcots Of this book were sent to us
with request for notice thoraof While It
waa evident that this was simply plan on tile
part of Mr.. Storey to secure q litt1o gratuitous
advertising, and that ho was norvous1y waiting
to eco whether 1t would bo auccessful, still, in
view Of tho interesting featuroB OF tho publica-
tion, it will bo noticed without charge.
It appears that fow months ago Mr.. Storoy's
attention was called 10 tho fact that the advor-
tising columns Of Ills paper were becoming empty
and that it was necessary to fill thcm up
with general news, Or with bogus reports Of
meetings alleged to have been held in this city.
This method Of filling space waa costly, and did
not give his paper that businessike and PROF.
porous appearance which he would like to 200 1t
bear.
So he concentrated his intellect upon this eamo
question, and set out in search Of tho reluctant
advertiser, tho merchant who had goods for sale,
the girls who wanted placeH, md the places
which wanted girls tho lots which wanted pur-
thasers, and the people who wanted lots. The
tish page Of what purporls to bo comparative
returns Of the three Chicago morning papers, in
the various cities and towns in tho Northwest.
By rcaorting to what ia known as cooking tho
IeturnH," tho Times was figured out to have IN
immense majority. Copies Of tile Pa
pers continuing these hg1lrcs wero cir
culnted far and wide, wero left
On mercantile doorateps, and in tho homoB Of tue
poor. Mr. Storey says lie confidently expected
that the sewing girls Of Chicago, seeing the i'm
mouac circulation Of tho Times in Streator and
Peru, would ut once rush to his office aud hand
In their announcements Of wants. He sat in his
room, and looked out to sec tho expected un-
usual rush of custom. But It did not come.
The solemn Btillnoss Of tho northwest corner Of
Washington and Wells streets was undisturbed
by single football Like Marians in the
"Moated Grange" Mr.. Storey kept on looking
out Of his window, and dolefui'y repeated, '' Tie
advertiser comoth not" Tho only result OF it.
according to the book, was a hoavy expense in
CURED for printing and circulating number OF
e1tra copies and the receipt Of several scores Of
corrections from Western villages, giving the
true figures as to the circulation Of the papers,
Owing to an unaccuBtoncd lack Of space, thoy
we're not published.
Tie no1t device, aays bIr. Storey, WAS the
On them to advertise in the Times, aud pointing
out the special advantages Of that paper. Ad-
vertisements published in 1t could not be buried
in mass OF others, but would stand out boldly
and conspicuously. The editorial management
was exceedingly fustidious al to what should find
its way iuto tho Times, and preferred to invite
only persons Of high BtRnding in tho community
old and honored II merchEnta-to advertise In 1t.
It therefore declined to receive any advertising
from common people, that its patrons nsed not
be shocked by being brought into contact with
plebaians In any way. Moreover. the Times waa
purely Chicago enterprise. There was nothing
like It elsewhere. It was as much Of Chicago
institution as the rendering establishments on
the South Brunch, and. to suffer 1t to die out,
would be to deprive this city Of ono Of its lead
ing features. and which had gained it 30 many
notices in other places.
These circulars were also distributed, and
willie they did not snswar the object for which
they were intonaed, still proved godsond fol
tho girls aud old women WHO live by picking uE
aud selling the waste paper and scraps swopt oui
Of stores. The little boy who stood al the cor
ner Of Washington and Wells Streets and who
had ordors to presB this circular into the hands
Of every well-dressod man who went by, wae
called on. after It WAS found that even the in.
ducementa contained In this appeal had no effect
The result, it appears from the records. was
considerable expenditure, without any oorro.
spending profit.
After tho decided failure Of these two nttompts,
WAS little out Of tho ordinary routine, su1ne-
thing which had tue elements OF q sensation in
it, something wh!oh at the first glance would moi
ofr1n t1o IT. %rh ~