The Opelousas journal. [volume] (Opelousas, La.) 1868-1878, 1873-08-22
PATENT OUTsIDEs Or INsIDEs.

some of our exchanges that an acQulesc-
ence in the advertising rates adopted by
the Press Convention will necessitate a
remuneration of the patent outside sys-
tenn. As an equivalent for the large
amount of labor and money saved us by
the cooperative plan of publishing, we
concede to our publishers a certain
advertisements, and having made such
a good bargain ourselves, it becomes a
matter of perfect Indifference to us what
is charged or paid for advertisements
upon the fourth page of the paper. We
retain full control of the inside pages Of
the Chief, which are by far the most
! valuable when advertising is in question,
and for all favOrs sent us by agents we
shall demand and require the rates
agreed upon by the members Of the Press
Observation-Disclosures Chief.
Time will convince you, friend Bent
Iy, that you havenOt "made such a good
bargain" By close observation wehave
noticed that when once a paper adopted
the patent outside system, its foreign
patronage decreased very sensibly and
foreign advertisements generally found
room on the outside pages. None OF
your exchanges have eas to dispute
your right to adopt the ready printed
sheet business and every Il conducts
his affairs as he deems best; but as a
ing in view it's welfare, you should in
the rates Of the inside Chief. If you
take upon yourself to act upon this plan
charging the rates adopted only fol
your inside pages-with the same pro
priety a journal printed entirely at home
could do likewise. 1t is folly to adopt
certain prices for northern advertisers
when their agents have full and entire
control of your outside pages. We ask
candidly: Are we not right ?-[Port
Vincent Triune.
From u standpoint the Triuneis cor
rect. The Baton Rouge press conven-
ton was called especially to regulate
the rates for foreign advertising, that
is, advertisements coming from parties
not residing in the parish where the pa,
per is published, OF not residing in the
State Of Louisiana. Where patent out,
sides or insidesa are used, such advertisers
will contract directly with the parties
printing these patents, independently
of the publishers of the particular pa.
pers. The publisher of the paper buys
the patents and pays for the privilege Of
circulating the advertisements printed
on them-he gets no pay for the adver
tisements. These patents not only pre-
vent advertisements from coming to thu
home Office for insertion, but they de
prive printers Of employment-aIl the
advertising and printing are done il
Chicago, St. Louis, Milwaukee, Nashville
etc., and copies Of the same stale stereO
typed reading matter and advertise
ments are sent to the different patron
izing country offices in this State.
An advertising agency at the North
doing any business of consequence, vii
not give one of these patent newspaper
an advertisement-the printer of tn
patents will insert it in the whole O
them for half price. As he owns an
controls them all, he can afford to do it
just as a job printer can afford to prin
one thousand circulars at a less prict
per hundred than he can one single hun
dred. We say that a Northern adver
Using agency will not deal with the HON
publishers on the patent inside or out
side plan. The advertising agency o
Geo. P. RoWell & Co., New York, i
!, probably the most important in the Uni
ted States. The last number of tn
Newspaper Reporter, published by tina
firm, has an advertisement from whicl
we take these extracts: "Space wanteC
for miscellaneous advertisements in fiv
hundred local newspapers" eve wan
no paper printed ON the inside PLAN
"We want the best paper at ever
county seat"
Now here the advertising agency con
dennis the home side of the patent paper
1t is not worth using. 1t is emasculated
, The tendency of the use of these paten
papers is to destroy the genuine, legiti
, mate newspaper business. The Objec
) of the Baton Rouge convention was t
organize against the extremely 10y
, prices of advertising agents; but ON
+ side of the patent paper is open to then
! which deprives the editors of that elias
q of papers, who belong to the Louisian
, Press Association, of the power of com
8 plying with the rules Of the Association
A newspaper is a whole, and should b
y controlled as a whole by II person G
+ one association of persons. There ca
not consistently be two papers printe
on one sheet and distributed or circula
ted as one, with one tariff of prices fc
one part and another for the other. A
8 any rate, such a hybrid concern can NJ
n consistently belong to the Louisian
f Press Association. ...
When the Association meets again, i
Y October, this questionis certain to com
5 up; and we would like to see it discusse
in advance, so when the time has arrive
opinions will be matured. The evil is
growing one, and there will have to
o a combination against it, or all give U
and send for patents. Editors who ure
planters and farmers to raise supplies
, meat, bread, ETC., at home, do not pra'
tiee what they preach when they sen
e North to have one side of their pap
printed. They drive advertising ava
! and deprive printers of work at HON
Ie The question is not a political one. Pa
,e ents are used by editors of all polite
parties in the State, and they are abo,
10 equally divided. It is not a question
State or parochial printing; for the:
! are several parishes where the pap
i that has the paroehial printing, and