Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1873-05-23

WHAT ARE THE BEST MEANS OF DOING IT-A
COLLECTION OF VALUABLE HINTS.

WHAT ARE THE BEST MEANS OF DOING T-A
COLLECTION OF VALUABLE HINTS.
Judicious advertising always pays.
If You have good thing, advertise 1t. II
YOU haven't I, don't.
Let your advertisements have something
of the dash in them, without great exagger-
alton.
Don't be afraid to invest in printers ink,
lest your sands of life be nearly run out
Large type isn't necessary in advertising.
Blind folks don't read newspapers.
Never run down your opponents goods in
public. Let him do his own advertising.
Nou can't eat enough in one week to last
You whole year, and You can t advertise
on that plan either.
Iniudicous advertising is like fishing
where there's no fish. You need to let the
lines fall in the right place.
It's as true of advertising rs of anything
else in the wOrld-if it is worth doing at all
it is worth doing we'll
Handbills and circulars are good of their
kind, but they cannot take the place Of
newspaper advertisements.
No bell can ring 50 loudly as a good ad-
vertisement. People will believe what they
see rather than what they hear.
Small advertisements, and plenty ofthem,
is good rule. We were all babies once,
vet we made considerable noise.
We don't remember advertising as the
best way to get a wife; but We know that it
is the best way to get good trade.
When YOU advertise, see that you do it on
the same principle that you buy goods. get
the most YOU can for the money.
If YOU can arouse curiosity by an adver-
tisement, it is great point gained. The
fair sex don't hold allithe curiosity in the
world.
People who advertise only once in three
months forget that most folks can't remem-
Der ANYTHING longer than about seven days.
Quitting advertising in dull times is like
tearing out dam because the water is low.
Either plan will prevent good times from
ever coming.
4 constant dropping will wear a rock.
Keep dropping your advertisement on the
public. ana it will soon melt under it like
rock salt.
A man should do for his Advertising some
thing as he does for his stock of goods-ar-
range it so as to attract attention by its nov
city, variety and good taste.
When people see man advertise they
know he is business man, and his adyer-
Using proclaims that he is not above busi
ness, but anxious to do it.
Dull times, IL Il salu, are the best
for advertisers Because when money is
tight, and people are forced to economic.
they always read the advertisements to as
certain who sells the cheapest, and where
they can trade to the best advantage.
According to the character or extent of
your business, set aside a liberal percentage e
for advertising Keep yourself unceasing-
ly before the public ; and it matters not
what business of utility you may be en-
gagged in, for, if intelligently and industri-
ously pursued, fortune will be the result.
The man who advertises shows not only a
business talent above his neighbors, but he
may be at once reekoned among the indie
pendent, generous and public spirited of the
community. He who hides his light under
a bushel, when such advantages as those at
present afforded are so freely offered him,
does not deserve to succeed.
That was profound philosopher who
compared advertising to growing crop.
He said: 1.-The farmer plants his seed,
and while he is sleeping the corn is growing