Vermont phÅ“nix. [volume] (Brattleboro, Vt.) 1834-1955, 1873-12-19
.N.EDR TO "SBEIT."

.N.fDR TO "SBE IT."
81 can't see it," said Buffer. "Nobody
reads all these little advertisements. It's
preposterous 10 think of it,"
"But," said the editor, "you read what
interests your"
"Yes.'
"And if there's anything that you partic-
ularly want, you look for IT p
"Certainly."
"Well, among the thousands upon thous-
ands who help to make up this busy world
of ours everything that is printed is read.
Sheer rs you please, do assure you that
printers ink is the true open sesame to all
business success.'
And still Buffer couldn't see it. He didn't
believe that one-half Of those little, crowd
ed advertisements were ever read.
"Suppose you try the experiment." said
the editor. "Just slip in an advertisement
of the want of one of the most common
things in the world. For the sake of the
test will give it two insertions free. Two
will be enough ; and you may have it jam
med into any out-of-the-way nook of my
paper you shall select. Two insertions OF
only two lines. Will you try it?"
Buffer said Of course he would try it.
And he selected the lace where he would
have it published-crowded in under the
head of"Wants." And he waited and saw
a proof of his advertisement which appear
cd as follows: -
WANTED-A good House Dog. Apply 10
II Ia,
hours Of 9 and 8 p. m.
Buffer went away, smiling and nodding.
On the following morning he opened his
paper, and after deal of hunting he found
the advertisement. AT first it did not seem
at all conspicuous. Certainly SO insignifi-
cant paragraph, buried in such wilder.
ness of paragraphs, could not attract notice
After time ii began to look more notice
able to him. The more he looked at it the
palmer it grew. Finally it glared at him
from the closely printed page. But that
was because he was the person particularly
interested. OF course it would appear CON
spicuous to him. But it could not be so tC
others.
That evening, Mr.. Buffer was Just sitting
down TO tea (Builer was a plain, old-fash
ioned man and took tea at O. when his dool
bell was rung. The servant announced
that man was at the door with a dog tC
sell.
"Tell him don't want one"
Six times Buffer was interrupted Will,
taking lea by men with dogs 10 sell. Buf
fer was man who would not lie. He haC
put his foot in, and he must take it ou
manfully. The twenty-tbird applicant wa
small Toy with girl in company, VIII,
had ragged, dirty poodle for sale. Buff
bought the poodle of the boy and imme
diately presented it to the girl, and thel
sent them off.
To the next applicant he was able truth
fully TO answer,-"Don't want any more.
have bought one."
The stream of callers continued unit
near 10 o'clock, at which hour Buffer lock
ed up and turned off the gas.
On the following evening, as Buffer ap
preached his house, he found a crowd ha
assembled. He counted thirly-nine me
and boys, each one of whom had a dog i
tow. There were dogs of every grade, siz
and color, and dogs of every quality c
whine, yelp, bark, growl and howl. BufIe
addressed the motley multitude. and in
formed them that he had purchased dos
"Then what dyer advertise for p
And Buffer got his hat knocked over hi
eyes before he reached the sanctuary of h
home.
Never mind about the trials and tribuls
tions ofthat night. Buffer had had no ide
that there were so many dogs in existence
With the aid of three policemen he g
through alive. On the next morning b
visited his friend the editor, and acknow
edged the corn. The advertisement
"wanted' was taken out, and in the mo
conspicuous place, and in garing type,
advertised that he didn't want any mol
dogs. And for this advertisement he pai
Then he went home and posted upon h
door Gone inte the country" Then
hired a special policeman to guard his pro-
erty and then he locked up and we
away with his family.
From that day Josephus Buffer has ne
er been heard 10 express doubts concer
ing the efficacy of printers ink 4; neith
has he asked ,-"Who reads adveris
ments ?"