, 1873-09-14
BUT Row DOES ALI THIS AFFECT
TEIE ADVUHTI4DH

hui HOW DOES ALL IIdl8 AFFECT
THE ADVDRTISDRp
The same principle appipa to tho Advertising. oxLT
MORE 10. Wo do not oven sot tho advertisements snvcn
tos but only oucu o1pnuse to tho advertiser
and oursevea by ocorotypnS tho advortitemoats thus
reducing competition bills, and saving typa from
Injury undor tho heavy runs Of Advertisers
may proof Of their ADVERTISEMENT cric1e IT, and
hAveit
DISPLAYED EXACTLY AS THEY
WANT TT,
ASSURED that will bs prlutcd In ovcy Of theae ee5
phpors and roach nearly million and half Of readers In
prociaoy the stye Tho most auocossfu advertisers
haro always recognized tho Importance Of h unfornty
almost equivalent to Trademark.
ADVANTAGES OF TH1s PLAN.
Wo clal,n and wo can airly subatantiats our poso1
ton points of superiority for s plan Of advertising
any other rot prtaontod:
Etrst-TIIE PROMINENCE: OF THE AD-
All our Advertisements appear columns to at
traotlvo roadng matter. and necessarily ce1spiouos
Thoy not obacufcd by crowd Of others
second--TREEDON1 FROM ERRORS.
Our proofs very carefully rcAd oorscctcd Aud
vlsod. Whom right tho advertisement right for
all tho papors and ali tho insertions.
Third--NEATNEss OF TYPOGRAPHY.
Fourth--CLEAHNEss OF PRESS WORK.
Tbs Advertisements aot up by Of the most Expo
ouced and ariatto con7posors Of tho county, 1ho
steam cy'|adsr pfexsos which OF Hoes sko, bring
out the finest typo Or cuta to posfoot advantage.
Fifth--TuE REsrEOTABIL1TY OF AD-
JOINING ADVERTISEMENTS.
A rocnve disscputah1e yhateyor
noea not finding thor cards In
bad company.
Sixth--ONLY SEVEN CUTS WANTED, IN.
STEAD or FIVE IiiJNDHED AND r5VIsNTV-
FIVE.
TIN .av.n,,r. ~ r,,r, mi. .ox.u ,+,. :, ,.,,..,.
mr. faror =. w ,ou,ra ~ ~ W.. ~ r. ~
only sovon for thom ali.
suppose IN advertiser desires to havo twonoh adsor
o' pato or CUT hsortso In tho old
COST as 1oF' soS h&' papers for Jingle pub
nSasnn: ~;
hS:tsSo of of G,fsnrcs.s.e ~ tnesroa =
Correspondence aud portage. s1y 10 conts eaoh. IS
ro,., -; -,
mi. srnnn .o,Id -. f.. 49, 90
onx 49, fo..,, rtr ~ ~ .o o os.sa"sn'' u
t, - 1s ~ -. % ...seee @ y. U!o va aoo'o ."oA
onot, VI "oua pay .or aoFo3saomont ono
A'a'i'1'A 'ns'e"u u o"1 y 1"o aHohe8'
TIM labor of corr.,nondtnu Win tho n,n.r, .,,,a ~,
volyo tho writing Of about on lct,.r, md t A.,
Of about 5 ohocks or drsis to eay nothing Of tho
tary outlay Involved.
- -.-.-...
Observation-Disclosures 0F EAECUTION.
Tho tlc savod aud prosnpness Insured is Creator than
would At rat arpoar. An advertiser soudlng adgor
tsemcnt TO rates and tosms would havo ia
ter II reached Us, su In most of tho bofopo atah
although they ssuo only once uook. This Ia what
dinar Advertising agent can do. Should tho party doa
With tho publisher directly hn nust fito for hs rates.
walt for fony then ordos, and perhaps find It
to AK Tor reduction or to havo corrections kdeal In
Fol7ins two Or three "ooka' delay.
Nt,,h--crunarrrnx- or rvr1,,11,Io~,
..-....--1.s1-, 80, w. Aoo t.oN'
o..a "A,o u.uSu' " nscetainu9 20 aaoif
st., 49,, .uas taS osuosoa anu PAID ZOE IL
rrntod and ioon our c. .rsy. onsn tn p.noe,ion
OD''
Tenth--TKIE IMMENSE SAVING IN COST
An examination of our ,atc. and f,,,ns will ,a,vo mn
doubt as 10 tho eoonny NJ hi. n,.n Mo,t othn- rsth
ods advertising cost from loo to bD Dor cont thar
thJs for Tim ..m, nmornt nj n"h1s,.tf,,
idH AlTTht OOuNHY PAPER
II tho paper in the world No othsr papor con-
tafns the marriages. DEATHS to say nothing Of divorces
and brths no othoE relates tho accidents happening be
foro the dhora Of tho yagex; no ohcr sYes tho t,no
for tho uoxt ball. picnic political ootins; no ohor
d!scusaoa tho aa1 Of town aud county, tho arrival Of
goods the mesoh oouutora or Of nav hat On
sujo,oa ons teo. na.oa ,o.t "a ""' aA'
Iha vol'edltod county paper, tho auxiliary p1an,
whiuh adds the attractions OF relueeeted yartoty
goneral literary aud no"s matter. il the most vocoms
visitor At fhe door OF tho snger aud farmer and H. In
tho sao proportion tbs bost medium general sdycr-
tis!nK' "hilo daily papers thrown Auay saeh daJ
wookly ptpers kopt tho vhoto reek and .rn oftcn
passed around from family to another.
c--n
ooH SfHoAI " "E5VGRN LIST
Embraces ae5 enerprisng Journals In ths rtdo region
over which they aoAttered and forming many tios
over. Tho best AdEsrAing medium In tho growing toHna
whoro thoJ published Nearly oycfy COUNTY In syorv
Western sate IL represented and the dlssIhuon from
tho yo1y nature Of tho p1An /. m ns.r1x nsrfa, .
alblo.
The circulation Of thcan papers ranges from 800 10 COO
oopiea per week. fact which VA know from our shining
to them tho partl, printed Sheets Thcy roaoh more than
million Of readers oyczy week. Tho Lit embraces tour