The Idaho world. [volume] (Idaho City, Idaho Territory) 1864-1918, 1873-12-04
IDAHO WORLD.
WAnErO "SEE IT"


"I can't see it," said Buffer: NO
BODY reads all these little advertise
ments. It's preposteroustot think OF It,.
"But" said the editor, "you read
what interests your!
"Yes."
"And if there's anything that you
particularly want, you look tor lt!
Certainly"
"Well, among the thousands upon
thousands who help to make up TINS
busy world Of ours, everything that is
printed is read. Sheer as you please,
/ do assure you that printers ink is the
true open sesame to all business success"
And still Buffer couldn't see it. lie
didn't believe that one-half OF those
little crowded advertisements were
ever read. :.
"suppose you try the experiment"
said the editor. "Just slip in an adj
vertisement of the want OF one OF the
most common things of the world.
For the sake of the test l will give it
two insertions free. Two will be enough;
and you may have it damned into any
out-of-the way nook Of my paper you
shall select. Two insertions, Of only
two lines. Will you try it,"
Buffer said Of course he would try 1t.
And he selected the place where he would
have it published-crowded in under
the head of WANTS" And he waited
and saw proof of his advertisement,
which appeared as follows:
WAxrED.-A good House Dog. APP
plv to j. Buffer, 575 Towser street, be-
tween the hours of and 9P.M.
Buffer went away smiling and nod
ding. On the following morning he
opened his paper, and after deal of
hunting, he found his advertisement
At first it did not seem at all conspicu-
Gus. Certainly so insignificant a par
agraph. buried in such wilderness of
paragraphs, could not attract notice.
After time, however, it began to look
more noticeable to him. The more he
looked at it the palmer it grew. Fl
nally it glared at him from the closely
printed page But that was because
he was the person particularly interest
ed. OF course it would appear con-
spicuous to him. But it could not be
SO to others.
That evening Mr. Buffer was just
sitting down to tea Buffer was plain,
old-fashioned man, and took tea at six
when his door-bell was rung. The SER
want announced that man was at the
door with dog to sell.
"Tell him | don't want one"
Six times Buffer was interrupted
while taking tea by men with dogs to
sell. Buffer was man who would not
lie. He had put his foot in, and he
must take it out manfully. The TWEEN
ty-third applicant was a small boy,
with girl in company, who had rag
ged, dirty poodle for sale. Buffer bought
the poodle of the boy, and Immediately
presented it to the girl, and then sent
them off,
To the next applicant he was able
truthfully to answer, Don't want any
more. I've bought one"
The stream of callers continued until
near ten o'clock, at which hour Buffer
locked up and turned off the gas.
On the following evening, as Buffer
approached his house, he found crowd
assembled. He counted thirtynine men
and boys, each one Of whom had dog
in tow. There were dogs of every
grade, size and color, and dogs of every
quality of whine, yelp, bark growl and
howl Buffer addressed the motley
multitude, and informed them that he
had purchased dog.
"Then what dyer advertise for?"
And Buffer got his hat knocked over
his eyes before he reached the sanctuary
Of his home.
Never mind about the trials and trib.
ulation of that night. Buffer had had
no idea that there were so many dogs
in existence. With the aid Of three po-
licemcn he got through alive. On the
next morning he visited his friend, the
editor, and acknowledged the corn. The
advertisement of ",Canted" was taken
out, and in the most conspicuous place,
and in gIaring type, he advertised that
he didn't want any more dogs. And
for this advertisement he paid. Then
he went home and posted upon his door