, 1873-12-21
aho Trade Preparing for the
Holidays.
A Glance ut a Few Leading Estab.
lishments.
Groat Inducements Held Out to Pnr.
ellasers.


aeasou, with its feasts aud frolics, rs gifts and
good cheer. Every ono feels Huro that 1t Is the
larbipger of botter times, mud n gonoral tono Of
frosh courage aud confidence already begins to
prevail. Mover was tho advent OF tho civilized
worlds greatest feast tay moro wolcomo than
now-wolcomo aliko to rich and poor, for all feel
brighter aud more cheerful. without really know
Ing why, except 1t bo for tho reason TINT wo
hnvo only to fool TINT times are better, In
order to mako them better. Money long
boarded through dlstrust, engonaorod by
The September panic, hogius to find
lts way once moro to tho light Of
day, and those who predicted q hard, closo win-
Ter, with itH attendant train Of suffering and
want, alrondy arc prone to thankfully confess
Tint tho outlook has frightened wonderfully,
and that VIC aro not to hayc such terribly hard
time after ALL, So much for tho financial aspects
OF Chteago'a Christmas of 1873.
In tho social world, tho aspect Of Affairs la
corroapondingly satisfactory. Tho aetiao Of a
necessity for rigid economy which for nearly
throe months depressed and atraitenod u.s. has
gradually given place to more liberal v1cw OF
the situation, and tho winter which threatened
sucll o dull md droary Btato Of things already
puts On its customary aspect Of life and gaioty.
Christmas Invitations are Lying about with
heartinoss and profusion which denote "pcace
on earth and good will toward mon."
The evergreen districts arc cal1oa upon
to furniBh an unusual contribution OF
ChriBtmas-trecs, whoRo twinkling lights aud
glittering gifts shnli dazzle the expoctant gaze
OF host Of Juvenile faces, whose owners arc
just now busily engaged in shreTdly dropping
hiuts ag to the peculiar kinds Of fruit they prefer
to pluck from tho branches on Chriatn,ae-ovo.
For this beautiful custom We havo to thaf1ls the
Germans, and our thrifty citizens OF that nation
alty still take tho lead in the whole.souled zest
with which thoy entcr into the festivtloa
Among tho Germans, too, tho practice Of gilt
mailing prevails to remarkable extent: No
mattel how poor the giyer. or how trivial in
value the gitt the interchange OF little tokens i8
carried on at Chriatmas time with almost re-
ion Of making hoiday-preaonts grows
more and moro general, until It has
come to DO regarded as one Of the
features OF the season. Mover before wore the
preparations more extensive for q brisk holiday
trado among Chicago merchants, whose unorring
Judgment Of tho popular demand has led them to
get il readiness fqr the iolidaypreRsure and as it
il part Of the province OF THE TRIBUNE to
loep Its readers informed upon matters Of this
kind, wo have been ut some pains to procure
son1o information Upon tho subject which will bo
found especially interesting.
4 GOOD rLAoE TO BEGIN.
perhaps a battor place to hoGin our comments
the iuBtly-celebrated Putnam Ono-Prce Clothing
House, located on tho northeast corner OF Clark
and Madison streets. Certainly moro striking
specimen OF elaborate preparation for holiday
trndo could not be cited than ia manifested in
tho taste aud enterprise Which the propriotors,
g. u. TORY l. Co., have shown, both In the OK
tent and variety OF their stock and in tho elegant
and convenient manner In which their splendid
incurred III giving expression to sne 9
highest. zeco1nnenaation Of sh!s nsnnua!a i'a!.1
inBtttutiop which III the oldest "5tsng nouao -
Chicago. It WAS ostablis1.a n lsoa, anu m, ~ It
hns since fo,,~i ~ many imitatora in the West.
with 4tock aggrogating in value the enormous
aur- $3.50 000 and its business conducted upon
:no stricteat principles Of integrity and 1nercan-
tile capacity. it is but moderate Endorsement
to SOY that they sell as good goods and at aH low
price as any house In the city. The firm Gu
joya peculiar facilities for taking and keeping
the loading position in tho retail clothing trade
Own goods in Boston, whore tile business Of
cutting and making in tho latest stylea has boen
reduced to absolute perfection. BY taking al-
vantage Of panic prices in their purchase mud
importation Of cloths, the Putnam concern
goods at less than. manufacturers
prices. Their goods arc precisely what they arc
represented. and the purchaser il absolutely Hure
Of getting what be pays for. No nllarepreaanta-
tion Is permitted in tho establishment, and the
result il TINT whoever patronzea the Putnam
once ia certain to become regular customer.
There is no lnducement to go elsewhere, but, on
the contrary, everything to induce person who
desires to equip himself with cheap and fine
looking rainment, to 20 atraightvay to rutnam'a.
It would be Impossible for eyon tho most faatidi-
ol1s to avoid finding something to suit him out
Of tho immense stock displayed IN this great mud
thriving establishment Firms like these are
build up the trpde and tho high