The Emporia news. [volume] (Emporia, Kan.) 1859-1881, 1872-01-26

A first-class newspaper, WILDLY clgs
culateda exercises great influence in
the Important work of attracting inn
migration to the place where 1t is pub
llshed. No intelligent citizen of any
western town doubts this. Emporta,
for instance, and every business man
and property owner in II, Is deeply In.
terested In the maintenance hers Of >
paper which by its size, appearances,
and contents, will do our city credit,
and create q favorable impression,
wherever Il IL seen. We, respectfully
submit that TIE NHwsis such . Pe.
per.
1t follows then, that every merchant
in Emporia Is directly interested in
the maintenance OF this paper, and
that he cannot afford, on purely bust
ness principles, to neglect or refuse %
advertise iR,itt to. sOnel extent The
general interest includes his Individual
interest, and he is concerned in and his
prosperity greatly dependant upOn the
growth and welfare of this city and
section And while that growth is
largely aided by THE NEWS, each and
every merchant and citizon has posi-
tive interest in it, whether he recog-
nizes the fact or not.
Now take the business man who
says-"NO, sir, I can't afford to adver-
tise at ALL, Suppose all the business
men act on 1ltt1e same plan. What
would be the result q sth4t Polieyf
simply that Emporia could not have
newspaper at all. Suppose half the
business men.acted on that plan. RThen
Emporia could not have a newspaper
that would do 1t any real good, gain
for e any credit, Or euable II 20 main.
tain the advantage it has secured over
rival cities. The consequence weuln
be an injury to every mans business,
and no class woeld suffer more quickly
than the non-adVertisers themselves.
Now IL it's q the interest Of shalf or
three-quarters Of the merchants to ad-
Yertise, it is also the interest of the
remainder to do so. If it pays one,
directly or indirectly, it pays each and
every one, All estand, on the same
ground in respect to the benefits Sc
cured through THE NEWS from the
good work of attracting new settlers
and encouraging In AL ways the de-
Velopment of our material prosperity.
Each merchant can afford 70 advertise
to some extent in this paper, can az
ford to pay it directly more, money
than 1t pays hlin directly, can afford to
do MS share better than lie can afford
to neglect or misapprehend his interest
in the matter. And no one shOuld ex-
pect to be coaxed Or argded, or wosl
ried, into performing his due part.
We do net beg for, patronage, or ask
more than we believe we fully return.
We do not go around weeping and
wailing for little card or q big one.
We never starved, and never intend to,
or conduct a'newspsper upon the sup
position that there is the least need for
charity contributions. But we wish
all to take an intslltgent view of the
newspaper business, Of Its usetuIness
to them, and of their best policy in re-
gard TO It,. No matter how retiring or
how modest a man IS, or how econoEni-
cal he very properly desires to .be-he
is mistaken if he thinks it Is not for
his interest to do something in this
particular. We do not care whether
1t be twO-line card at cents per
week, an inch advertisement at % cts.
per week, Or1=quarter column At $l.l6
per week, Il ought to be ,sqmsthing.
Choose any space, little or big, and its
proportiOhAte price, Bat IT. Is not
economy to do nothing at all, it is not
economy for any business manin EN-
poria to keep his name out of TIE
News adsertising columHssor % 1ail
to encourage It to labor in the fhture
as 1t has in the past for all our inter-
ests.