The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1872-01-12
HENRY WARD BEECHER

will admit and so will we, that vast sums OF
money are foolishly invested in advertising by
business men which brings no return.
SO it is reader, manufacturers and trades
men pay large sums OF money annually that
you may be thoroughly acquainted with their
system OF doing business, what they sell, how
they sell. You give it passing glance, pro-
nounce it hun,bug, all puff and blow, forget
1T, and thus fail to reap the benefit designed.
wiser course would be, determine carefully
II possible whether the statements you find
are false or otherwise. You will then be pre-
pared to act wisely. Truth and error are
mingled in all the walks OF life, but truth is
none the less to be priced.
III the thing advertised is good, why not say
so in strong terms, IL 1t Is the best in the
market, let the fact be admitted. il it is cheap
as can be afforded certainly there can be no
harm in having it well understood.
We wish our friends happy New Year and
merry Christmas, and thank you for your en-
couragement and aid.
Our Stock is now large. Our facilities for
doing business increased. We have now ample
room for and give especial attention to our
manufacturing department. We DO not he
tate to say that our Copper Ware, Tin Ware,
Sheet Iron and Fave Trough is second to none,
and our workmen unsurpassed. Every article
is warranted to be right or no pay.
We are preparing and shall expect to do
large business in Fave TroughiDg at the OPEN
ing OF Spring trade.
Another department in which we feel
growing interest, is the celebrated Detroit
Stoves. Again and again have you heard our
gentle eulogies we do not take back one word
we have said.
The success we have met in selling has ex-
ceeded our most sanguine expectations, and tho
satisfaction they give is sure test or their
real merit.
AS we have told you previously before" we
have the exclusive sale in this section.
They are the stove to buy, they are the stove
TO sell.
We are introducing to our farmers the Con-
tinental Feed Cutter, manufactured by Young
love, Massey 81 Co., one of the cheapest and
best. We are also selling the Key Stone She'll
err. You are at liberty to give either OF these
machines fair trial before purchasing.
We call the attention OF Mill men to our
Stock OF Beaver Falls Files, warranted 10y the
manufacturers to be equal TO the best or money
refunded. Don't fail to try them. Having
large Stock we are prepared to sell them cheap.
We also keep Nicholson Files. Our Stock OF
axes is large. comprising Msbawaka. Rice and
Pratt, Granger, Hathaway and Allchigander.-
Most Of them are too we'll known to need a
recommend.
Still another article of superior excellence
and beauty is our new Beacon Light Lantern.
Don't fail to call and sec before making Sc
lection.
We have also Oh hand Stock Of bent work
for Sleighs. Cutters and Carriages.
We invite the attention Of manufacturers to
our new Beach Patent Cutter and Carriage
Body, very cheap and easlly converted into
one or two seated vehicle.
We also keep in Stock good assortment OF
Champion and Electric Cross Cut Saws. all
warranted. We also sell AuSauble and North
western Horse Nail, Burdens Shoes. Seneca
Falls Drive Well and Cistern Pumps, keep a
full Stock of builders goods, Glass, Pulley,
Iron and Nails.
Any of these goods we will sell as cheap, or
cheaper than any house in Kalamazoo or sur
rounding country. Give us call. We mean
business.
TAIL BRICK, Mills Bros. PROJECTORS.