The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1872-01-05
HENRY WARD BEECHER

will admit and so will we, that vast sums O.
money are foolishly invested in advertising b!
business men which brings no return.
So it is reader, manufacturers and trades
men pay large sums OF money annually thai
you may be thoroughly acquainted with their
system of doing business, what they sell, how
they sell. You give it passing glance, pro-
nounce it humJug, all puff and blow, forget
it. and thus fail to reap the benefit designed.
A wiser course would be, determine carefully
If possible whether the statements you find
are false or otherwise. You will then be pre-
pared to act wisely. Truth and error are
mingled in all the walks of life, but truth is
none the less to be priced.
If the thing advertised is good, why not say
so in strong terms, if it is the best in the
market, let the fact be admitted. if it is cheap
as can be afforded certainly there can be no
harm in having it we'll understood.
We wish our friends happy New Year and
merry Christmas, and thank you for your en-
couragement and aid.
Our Stock is now large. Our facilities for
doing business increased. We have now ample
room for and give especial attention to our
manufacturing department. We do not hes
tate to say that our Copper Ware, Tin Ware,
Sheet Iron and Fave Trough is second to none,
and our workmen unsurpassed. Every article
is warranted to be right or no pay.
We are preparing and shall expect to do
large business in Fave Troughing at the open
ing of Spring trade.
Another department in which we feel a
growing interest, is the celebrated Detroit
Stoves. Again and again have you heard our
gentle eulogies; we do not take back one word
we have said.
The success we have met in selling has ex-
ceeded our most sanguine expectations, and the
satisfaction they give is sure test of their
real merit.
As we have told you previously before" we
have the exclusive sale in this section.
They are the stove to buy. they are the stove
to sell.
We are introducing to our farmers the Con-
tinental Feed Cutter, manufactured by Young
love, Massey & Co., one of the cheapest and
best. We are also selling the Key Stone She'll
er. You are at liberty to give 'either Of these
machines fair trial before purchasing.
We call the attention of Mill men to our
Stock OF Beaver Falls Files, warranted by the
to be equal to the best or money
refunded. Don't fail to try them. Having a
large Stock we are prepared to sell them cheap.
We also keep Nicholson Files. our Stock OF
axes is large, comprising Mishawaka. Rice and
Pratt, Granger, Hathaway and Nllchigander.-
Most Of them are too well known to need
recommend.
Still another article of superior excellence
and beauty is our new Beacon Light Lantern.
Don't fail to call and see before making Sc
lection.
We have also on hand stock OF bent work
for Sleighs, Cutters and Carriages.
We invite the attention of manufacturers to
our new Beach Patent Cutter and Carriage
Body, very cheap and easily converted into a
one or two seated vehicle.
We also keep in Stock good assortment Of
Champion and Eclectric Cross Cut Saws all
warranted. We also sell AuSauble and North
western Horse Nail, Burdens Shoes. Seneca
Falls Drive Well and Cistern Pumps, keep a
full Stock Of builders goods, Glass, Pulley,
Iron and Nails.
Any of these goods we will sell as cheap, or
cheaper than any house in kalamazoo or sur =.
rounding country. Give us call. We can
business.
TALL BRICK, Mills Bros, Proprietors.