The Cecil Whig. [volume] (Elkton, Md.) 1841-current, 1872-03-16


win be interesting, and we ask the atten.
ton of our readers while we walk them
through the various rooms. The door OF
entrance is on Park Row. After ascending
the first fight of stairs you are ushered
into the mail room. There, every day, are
brought the mail bags for the firm, from
every quarter of the continent. Seven
thousand papers are disgerged from their
capacious maNs. Here is first to be seen
the order which exists throughout this vast
establishment. Every paper is placed in
its proper pile, a book of entry is opened,
and the fact of its receipt is noted. This
bool, is arranged in States and Territories.
When the clerks are through with this
mass of papers, they are passed into the
examination room. Here the papers are
examined. Those which contain advertise
ments in which the house is interested are
marked upon the front page heading.
The clerk opens his book of advertisers,
aud under each name and date marks the
notice, specifying description of advertise
ment. Then the papers are placed in their
proper racks; there are 5000 of them,
arranged as States, alphabetically, begin
ming with Alabama. and SO on throughout
the list. These papers are kept in the
racks fo- six months. after which they are
tied up, marked, and laid away. Here
shown. If the second clerks book don't
show the proper marks of insertion, then
the receivers book is searched, to learn if
the paper has been received; if it be not
received, word is Immediately sent to the
publisher announcing the fact, the missing
numbers are Immediately sent. the adver-
lisement, if inserted, is posted; if it be for
gotten. the advertiser is not charged for it,
nor is the paper paid for it. There cannot
be any mistake. No private advertiser,
unless at great expense and trouble, can do
this work as eifectualy as this firm. The
visitor. if DESTROYS of advertising, is then
taken into the private office of the head OF
the establishment. If uuacquainted with
the best modes of advertising, he is in
formed of everything interesting upon this
point The impression made upon his
mind by this interview, is that he is talking
with thorough master of his business
Ills means are limited, and he wants to
know how he can best reach the customers,
and he is made acquainted with all the
available points. When list of papers
has been selected, the form of advertise
ment is drawn out and handed to the clerk,
an estimate is made and given to the GUS
toner. and contract is signed. If the
advertiser intends to use cut the artist is
FIRST consulted, and an engraving is pre-
pared. The electrotyper is the next man
set to work: and if there should be needed
twenty-five hundred plates they will be
ready in two or three days. These are
then properly secured and forwarded to
/ the papers. This comes under the direc
ion Of the appropriate officer, and is as
carefully attended to az if it were an ordi-
nary letter. There is no mistake about its
being sent properly. George P. Rowell II
Co., have contracts with all the list papers,
STIMULATING for one column or more for one
year, at a certain agreed price per inch.-
It is this price which is charged the pub
fishers allow them Il commission to their
customers, who get the same terms for a
small as for a long advertisement. This
shows the great advantage to men of mod |
crate meaps, for they receive the benefits |
resulting from the firms contracts. The |
country is divided into six Sections-New !
England, New York, the Middle. Southern, |
Western, and Northwestern States and !
each section receives, twice month, at |
least, all advertising matter If special |
haste is required packages are sent off at |
any time, entailing only an extra expense |
for mail stamps. Generally, the regular !
time is preferred. The advertisement is
first sent up stairs to their printing Office, |
which occupies the top floor, and set up in !
the exact style of a newspaper advertise |
ing column, and precisely as it IS 80 appear.
The D!uG!a axe sent down to the Office for
veri:ication; when needed corrections are
made it is returned to the printing room,
the number needed for the contract struck
off and sent down to the List Department.
All this work is done in one day, and away
the matter flies, North, South, East and
Vest, to appear wherever desired. We
have described tna receipt of the paper
Containing the advertisement, and its being
checked in the proper books. Passing
into another room are seen three openings.
The centre is occupied by the cashier, and
no approved bill is ever presented twice;
it is forthwith paid. 1t is this strict bust
ness habit which insures such attention
for the firm from the thousands of publish
eTs i'll the country; it inures to the benefit
Of the advertisers because this firm can
make the best terms; the money is always
sure whenever it is earned and wanted
To the cashiers right is the book-keeper,
aud to the left the city advertising super
long row of desks, each one occupied by
the head of one Of the many departments
also fol circulars and the packing of cleo
trutype cuts to be mailed or expressed
Here sit the editor and assistant of the
american Newspaper Reporter and Printers
Gazette.
This is weekly paper published ny this
firm. Whilst it is specially GeyoSed to the
newspaper ..cu, IL embraces matter of
Interest 10 all classes. 1t is paper OF
high character. 1t gives the list of new
newspapers, OF changes, and everything
calculated to enlighten publishers, and
keep alive the professional good fcelirg.-
The favor with which this Exporter is re-
ccved by the ent.ro press is the highest
pri,af Of it.; value. Next to these gentle
men come tie assistant bookkeeper, the
head of the list department, the city check
ar, the list checker, his assistant, the letter
mailer, the Reporter mailer and his two
assistants, the ocitor and two assistants,
of the Dir9rfory.
This publication is attended with a large
expenditure of money and much careful
labor. Itsstatistical dep artuielG embraces
matters oil vital Importance to all who are
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