The Van Buren press., 1872-04-16

CHARITABLE ADyERTIsING.-We wish it
distinctly understood that we are not pub
fishing our paper, for the benefit ofchurches,
societies or political Office seekers. Ours is a
business we have to live by. just as much so
as the shoemaker or tailor by his We have
rates for advertising, job work, editorial no.
tices, etc, the same as the lawyer for his ad-
vice. the docter his medicine, or the saloon
keep for his drinks. Not one of them expect
to deal out to us their advice or commodities,
without due equivalent In return. There is
not probably, month in the year. but what
we are called upon to publish two or three
religious notices, and we do it willingly, and
freely and gratuitously, but it is unjust and
unfair, because we do so. for any one to ex-
pect us to do legitimate work for benefit
concert or any other, less than at our regular
rates unless we so contracted to do. We are
led to these remarks for the reason, as we
learn, that the Committee OF Arrangements
OF the Presbyterian Concert, think that we
made an exhorbitant charge for the work we
done for them. Our advertising was less than
the usual rates and our job work no more,
We made no charge for editorial notices,
which was a legitimate charge, mSde at the
request Of the committee, willing to contrib
ute that much to help the very laIdable plo-
ject. What little we have to give to charita-
Bile objects we give cheerfully and only wish
were able to give more literally. We publish
ell short time since an extract from an ex-
change that meets this case so completely,and
fearing that it might have been overlooked
by some we reprint it again; feeling that
when our friends fully understand the situa-
fairness in the matter:
Societies and individuals expect and receive
benefits from this style of advertising. and
there is no valid reason why it should not be
paid for. Every line of type set is an actual
cash outlay to the publisher and there is no
More reason for asking him to stand this ex-
pense than there is for asking the grocery
man to gratuitously supply festival with
sugar or confectionery. Printing a hewspa-
per is a business just as much SO as selling dry
goods or groceries. No one thinks "spong-
ing" his wants from merchant. why should
not the same views prevail when dealing with
the printcrsP Many have formed the habit
Of thinking that publisher should devote
half his space to show up the good In some
project that he cares nothing about. 1t may
be church or charitable object, and hence
they think that great njustc has been done
ifa charge is made for such work. Now, 1t is
very easy matter to be charitable at the
printers expense; but le. MS suppose the
printer charges fair prices for work Of this
kind and then donates one half Of the money
to the society. Who supposcs that the prin-
ter would not be considered very liberal and
charitable man? But If he makes no charge,
and gives nothing, most people look upon him
as too poor to be charitable, and regard him
as an altogether unfortunate individual. This
feeling will speedily pass away when pub-
fishers exact pay for all such work. and use
their own Judgment as to when and where
they will contribute to charitable objects.
Business 10 one thing and charity quite anoth-