Marshall County Republican. (Plymouth, Ind.) 1856-1878, 1872-05-16
A Collection of Valuable Hints on the
Best Means of Advertising.
From the Detroit Tribune.

JuQlC1OuS advertising Always pays
If you have good thing, advertise.
If You haven't, don't.
Let your advertisements have some
thing of the dash in them, without
great exaggeration.
Don't be afraid to invest in printers
ink, lest your sands of life be nearly
run out.
Large type isn't necessary in advertis-
ing. Blind folks don't read newspapers.
Never run down your opponents
goods in public. Let him do his own
advertising.
You can't eat enough in one week to
last you a whole year, and you can't
advertise on that plan either.
Injudicious advertising is like fishing
where there's no fish. You need to let
the lines fall in the right place.
It's as true of advertising as of any
thing else in this world-if it is worth
doing at all, it is worth doing well.
Handbllls and circulars are good of
their kind, but they cannot take the
place of newspaper advertisements.
No bell can ring so loudly as a good
advertisement. People will believe
what they see rather than what they
hear.
Small advertisements. and plenty of
them, is a good rule. We were all ba-
bies once, yet we made considerable
noise.
We don't recommend advertising as
the best way to get a wife; but we know
that it is best way to get good trade.
When you advertise see that you do
it on the same principle that you buy
goods, get the most you can for the
money.
If you can arouse curiosity by an adj
vertisement, it is great point gained.
The fair sex don't hold all the curiosity
in the world
People who advertise only once in
three months forget that most folks
can't remember anything longer than
about seven days.
Quitting advertising in dull times is
like tearing out dam because the
water is low. Either plan will prevent
good times from ever coming.
A constant dropping will wear rock.
Keep dropping your advertisements on
the public, and it will soon melt under
it like rock salt.
A man should do for his advertising
something as he does for his stock Of
goods-arrange it so as to attract atten-
ton by its novelty, variety and good
taste.
When people see man advertise
they know he is business man, ano
his advertising proclaims that he is MOI
above business, but anxious to do it.
"Dull times" it is said, " are the best
for advertisers" Because when money
is tight, and people are forced to econo
mize, they always read the advertise
ments to ascertain who sells the cheap
est, and where they can trade to the
best advantage.
According to the character or extent
of your business, set aside liberal per
centage for advertising. Keep yoursel
Increasingly before the public; and i
matters not what business of utility yor
may be engaged in, for, if intelligently
and lndustriously pursued, a fortune
will be the result
The man who advertises shows no
only a business talent above his neigh
bors, but he may at once be reckonet
among the independent, generous an,
public-spirited men of the community
He who hides his light under a bushel
when such advantages as those at pres
ent afford are SO freely offered him
does not deserve to succeed.
That was profound philosopher VIII
compared advertising to growing CROP
He said: 6 The farmer plants his seeo
and while he is sleeping his corn
growing. So with adver Using. Will
you are sleeping or eating your advel
tisement is being read by thousands c
persons who never saw you nor hear
of your business, nor ever would, if
had not been for your advertising"
prominent advertiser of New Yorl
received short time since a lette
directed to him at street and numbe
from which he removed over seventee
years ago. The writer stating that b
had noticed an advertisement in an oil
newspaper and wished to make som
purchases in case he was still in bus
ness. This shows that newspapers al
not always thrown away and their COZ
tents forgotten.
Jones invents some small articl
of great value and makes money Oh