Fayetteville observer. [volume] (Fayetteville, Tenn.) 1850-1966, 1872-04-25
A Great Advertising
House
From the Boooklyn Eagle.

tne Junction oI fark how, Mas
sau and Spruce streets, facing the
recently raised Franklin" Statue
and visa Wis" to the Post-office
in process of erection, stands a
large FIVE story stone building,
occupied on the ground fsor by
the New York Times. In the
first story is the establishment of
Geo. P. Rowell & Co, advertising
| agents, visit to which will re-
pay the curious.
A stroll through their Office
will be interesting, and we ask
the attention of our readers while
we walk them through the yari-
GUS rooms. The door of entrance
is on Park Row. After ascend
ing the first flight of stairs you are
usheredinto the mail room. There,
every day, are brought the mail
bags for the firm, from every
quarter of the continent. Seven
thousand papers are disgorged
from their capaclous maws. Here
is first seen the order which ex-
lists throughout this vast estab-
lishment. Every paper is placed
in its proper pile, book of en-
try is opened, and the fact of its
receipt is noted. This book is ar
ranged in States and Territories,
When the clerks are through with
this mass of papers, they are
passed into the examining room.
iiere the papers are examined
Those which contain advertise
ments in which the house is in
terested are marked upon the front
page heading.
The clerk opens his book of
advertisers, and under each name
and date marks the notice, speci-
flying description of advertisement.
Then the papers are placed in their
proper racks; there are 5000 of
them arranged as States, alpha.
betically, beginning with Alaba-
ma, and SO on throughout the list.
These papers are kept in the
racks for six months, after which
they are tied up, marked, and
laid away. Here again the per-
fection of the system is shown.
If the second clerks book don't
show the proper marks of inser-
ton, then the receivers book is
searched, to learn if the paper
has been received ; if it be MT
received, word is immediately sci t
to the publisher announcing the
fact, the missing numbers are i'm
mediately sent, the advertisement,
if inserted, is posted; if it be for
gotten, the advertiser is not
charged for it, nor is the paper
paid fer it. There cannot be
any mistake. No private adver-
tiser, unless at great expense and
trouble, can do this work as effec-
tuaIly as this firm. The visitor,
il desirous of advertising, is then
taken into the private office of
the head If the establishment If
nnacquainted with the best modes
of advertising, he is informed of
everything interesting upon this
point.
Passing into another room are
seen three openings. The centre
is occupied by the cashier; and
no approved bill is ever presented
twice it is forthwith paid. 1t is
this strict business habit which in-
sures such attention for the frm
from the thousands of publishers
in the country it insures to the
benefit of the advertisers, because
this firm can make the best terms;
the money is always sure when
ever it is earned and wanted. To
the cashiers right is the book.
keeper, and to the left The CITY adj
vertising superintendent. b.
yond these openings is a long row
of desks, each one occupied by
the head of one of the many de-
partments. Here is the City
Department, also for circulars and
the packing of electrotype cuts to
be mailed orexPressed. Here sits
the editor and assistant of the
American Newspaper Reporter
and Printers Gazette.
This is a weekly paper pub
lishea by this firm. Whilst it is
specially devoted to the newspa-
per men, it embraces matter of
interest to all classes. 1t is a pa
per of high character. 1t gives
the list of newspapers, of changes,
and everything calcu ated to en-
tighten publishers, and keep alive
professional good feeling. The
favor with which this Reporter is
received by the entire press is the
highest proof of It's value. Next