Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1872-02-16
MEMPHIS.
To be q Great city-Whst the Appeal has
Dose Tor Ker-Besefts Of AdVer-
tislng.

EDITORS APPEAL-It seems to me
there are few, very few, Of the busi-
ness people OF Memphis who ever take
time to reflect upon the present pros
perity Of the city, its past insignih-
canoe, and its future greatness for
Memphis is destined to be even a
more hOurishing city within a few
years than Chicago was just prior to
the great conhagratiOn that laid it in
ashes. There are two immense rail-
road movements already on foot, con-
trOIled by the two railroad kings Of
America-McCom and Scott. Every
body that is not competent to serve as
a Juror in a irst-class murder case q
mean those who read the papers)
know that McComb now controls the
Mississippi and Tennessee, the Missis-
sippi Central, and the New Orleans,
/ Jackson and Great Northern roads,
and furthermore, that he will IS surely
have control of the roads leading
north from this city-the Memphis
and Louisville and the Mississippi
River rOads-as he now controls those
running south. The readers of the
papers must see that Tom Scott is
working like q beaver to secure the
| control of the Memphis and Charles
ton and Memphis and Little Rock
roads, and II would be folly to predict
ANYTHING else than that he will
eventually get them. This will only
be the commencement of his grand
move. He will in a few years have
| control Of a direct through line from
New York TO San Francisco, direct
through this city, with q magnificent
bridge across the Mississippi river at
this point. McCOmb will have a di-
rect line from New Orleans and the
gulf cities to the northern and east
ern cities. With these two great
routes running across the continent
from north to south and from east to
vest, the greatest numbskun that
PAGES the streets, without one particle
of foresight, is compelled to admit
that Memphis is destined to be in g
few years the leading city of the
whole South, and but little short in
point OF prosperity and population of
any city on this continent. Now, do
you suppose the people know what
made the city what it is, and put it in
the road Of such a bright future? If
they know, they certainly show very
little appreciation Of it. The newspa-
pers did it. Let the "Old Folks at
Home" look back to the time when
the APPEAL commenced its career to
the present day, and they will see
what has more to do with the build
ing up of this city than anything else.
The first to discover any great and
important undertaking, it would
steadily and persistently advocate
such undertaking until the people
would be induced to put their heads
together" and put into operation
first one railroad, andthen another,
and then another this new enterprise,
and that great manufacturing estab
lishment; all these were advocated
and kept "before the people" until
the enterprise was engaged in, and all
have been q succession Memphis, at
least. A few are JCiSe and are reaping
the golden harvest" but thousands
are merely pOking along, not advanc-
ing their own interests or those OF the
city either; and the latter you will
generally find competent to sit on
juries-that is if Ignorance and old
fogyism will render them so. Nearly
everything is for sale here as cheap
with the cost Of freight added) as in
northern and eastern cities. Why
don't the merchants advertise their
wares and goods, and let the farmers
know what they have got? For every
dollar they spend in iudicious adver-
Using, they may safely count on a net
profit of three, and even in
some instances as much as ten dollars.
Look at the Herzogs. They had q
little store here for a long while, and
thew made lust about a living COM
pensatiOn-certainly did not make
money. They walked up at last.
They commenced advertising extern
sively, and now VET what they are
worth and what a tremendous busi-
ness they are doing. They are cIassed
with our leading dry-gOOds houses.
Look at Menken, Seessel, B. Lowen-
stein, Coll, u. @. & n NJ. Loewen-
slime, Walker Bros, Vend;g, and a
few Others. They are doing a driving,
thriving, moDey-making business
and nothing did il but advertising.
/ q safely assert that II has become
so that those who do not advertise are
counted insignificant, small potatoes.
have factories, fo6ndries, oil
etc, Why don't they let the
people know, through the papers,
what they have to sell, and thereby
do q favor to the people needing such
and further their own inter-
ests. Isay to the people Of Memphis,
wake no nom your Rip-V Wrinkle
sleep and take a new start; do things j
advertise in the papers, and
you will surely prosper. Besides all
this, 1t Is a duty the people owe to
themselves, their pOsterity, snd the
future greatness Of this splendid city.
They Will all feel proud to say, in
their LAST hours, when looking around '
them at their own immense wealth {
and the greatness of the city: 81 took {
J prominent part in making all this"
There is no city, no business, no en- {
5erprise that will flourish without the
Of the circulating daily pal !
Ders; and, as they make the city and I
he people great, no business man [
lz-Tl --stILal1 he noArnnnnO l.