The Pulaski citizen. [volume] (Pulaski, Tenn.) 1866-current, 1872-05-30
Newspapers.

Inc man who refuses to patronIZe
the newspaper is the man of morbid
disposition, of small ideas and no
business talent. His light, if he has
any, is so completely concealed be
meath the bushel of self thst it will
never burn to any practical pur-
pose and may be extinguished with
out single sign from the world
around. Such person is known
by his works. A spirit of liberality
and benevolence never animates
him, but he lives on, wondering at
the success of others and bewailing
his own hard lot.
The newspaper is to the individ-
ual what hearing is to the blind. 1t
teaches him better than anything
else what is going on around, puts
him in communication with neigh
boring countics and nations, gives
the earliest details of commercial
and political news, and tends in the
greatest begree to trne intellectual
development 1t has a spirit Of uni
versatility found nowhere else; self is
forgotten in the more important
events daley ehrOnicled, and We arc
shortly led to consider ourselves
only as parts of the great whole
which go to make up the grand re
suit.
Take from US the press, and we
should Immediately fall back to a
level with those who lived in the
ages of ignorance and despOtism.-
'Tis only through this agency that
we are better than they aHd enjoy
liberties and privileges of which
they never dreamed. Books have
their value and merits, both of the
irst order and undeniable impor-
tance, yet, as a power, the newspaper
surpasses them all. 1t goes every
where, is read by every one, and
makes up the public opinion Ct the
dav. Without it we should be lost.
Business would come to a stand still,
markets be unsteady; stock unob-
tanned at any fixed value, and every |
thing else uncertain and fuctuating. |
To say nothing of its Importance in |
instItuting and sustaining 4 correct |
literary taste and healthful senti f,
ment, commerce is dependent in
great measure entirely upon these 4
publications. They give Impetus to
trade, steadiness to the markets,
and an increased activity 10 all bus
mess transactions. We examine the
columns of the paper for the prices
current if we have anything to buy
or coll oorof,,llxy mn reno 4 bo 10 r.i,,,,S |
commercial reports, and act upon the
facts thus obtained. Nor is this all,
we look here for something more
We expect to find, besides all the
matter above enumerated, intelli-
gence which shall direct us where to
make our purchases and whom to
buy of. Indeed, at the present day,
this last idea has been reduced 70
such q system that no man, be he
ever so shrcWed and intelligent, can
hope. to succeed in any avOcation
without thoroughly and energetical-
ly advertising his business through
the newspaper. Only thus can he
place himself and his firm before the
public in a proper light; and only
thus he can be sure of even moder-
ate success. BY such a course an
acquaintance is formed and a name
esta tablished, customers are found,
and business made on the surest and
safest foundation possible to build
upon.
The importance Of advertising is
and uniyei sally admit
ted. The extent to which it is car
-ied proves, beyond doubt, its use
'ulness and advantages. The man
who advertises once is sure to 90 so
again, and from each outlay in this
he reaps more and gleater
advantages. 1t opens the most di-
rect road to success and offers equal
TO all. A glance at any
IF our papers will show at once the
fact that those who avail them
selves most of this system are from
highest rank in business life, whose /
position and standing Is obtained
0lly through merit and experiences; |
and this position they owe a great
to a steady exercise OF the
course we have pointed out.