The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1872-05-17
A Collection of Valuable Hints on the
Best Means of Advertising.
From the Detroit Tribune.


If you have good thing, advertise.
If you haven't, don't
Let your advertisements have some
thing of the dash in them, without
great exaggeration.
Don't be afraid to invest in printers
ink, lest your sands OF life be nearly
run out.
Large type isn't necessary in advertis-
ing. Blind folks don't read newspapers.
Never run down your opponents
goods in public. Let him do his own
advertising.
You can't eat enough in one week to
last you whole year, and you cant
advertise on that plan either.
Injudicious advertising is like fishing
where there's no fish. You need TO let
the lines fall in the right place.
It's as true of advertising as of any.
thing else in this world-if it is worth
doing at all, il is worth doing well.
Handbllls and circulars are good Of
their kind but they cannot take the
place Of newspaper advertisements.
No bell can ring so loudly as a good
advertisement. People will believe
what they see rather than what they
hear.
Small advertisements, and plenty of
them, is good rule. We were all ba-
bies once, yet we made considerable
noise.
We don't recommend advertising as
the best way to get wife; but we know
that it is best way to get good trade.
When you advertise, see that you do
ii on the same principle that you buy
goods, get the most you can for the
money.
If you can aroIse curiosity by an adj
vertisement, it is a great point gained.
The fair sex don't hold all the curiosity
in the world.
People who advertise only once in
three mon hs forget that most folks
can't remember anything longer than
about seven days.
Quitting advertising in dull times is
like tearing out dam because the
water is low. Either plan will prevent
good times from ever coming.
A constant dropping will wear a rock.
Keep dropping your advertisements on
the public, and il will soon melt under
it like rock salt.
A man should do for his advertising
something as he does for his stock of
goods-arrange il SO as to attract atten-
ton by its novelty, variety and good
taste.
When people see man advertise
they knew he is a business man, and
his advert sing proclaims that he is not
above business, but anxious to do it.
"Dull times" it is said, are the best
for advertisers" Because when money
is tight, and people are forced to econo.
mize, they always read the advertise
ments to ascertain who sells the cheap
est, and where they can trade to the
best advantage.
According to the character or extent
of your business, set aside a liberal per-
centage for advertising. Keep yourself
increasingly before the public; and it
matters not what business of utility you
may be engaged in, for, if intelligently
and indus,riously pursued, fortune
will be the result.
The man who advertises shows not
only business talent above his neigh
bors, but he may at once be reckoned
among the Independent, generous and
public-spirited men of the community.
He who hides his light under a bushel,
when such advantages as those at pres
ent afford are so freely offered him,
does not deserve to succeed.
That was profound philosopher who
compared advertising to growing crop.
He said: The farmer plants his seed,
and while he is sleeping his corn is
growing. So with adver Using. While
you are sleeping or eating your adver.
tisement is being read by thousands of
persons who never saw you nor heard
OF your business, nor ever would, if it
had not been for your advertising"
A prominent advertiser of New York
received short time since letter
directed to him at street and number
from which he removed over seventeen
years ago. The writer stating that he
had noticed an advertisement in an old
newspaper and wished to make some
purchases in case he was still in bust
ness. This shows that newspapers are
not always thrown away and their con
tents forgotten.
Jones invents some small article
OF great value and makes money out