Whig and tribune. [volume] (Jackson, Tenn.) 1870-1877, 1872-05-18

The man who refuses to patronisa
the newspaper Is the man Of morbid
/ disposition, OF small ideas and no
business talent. His light, II he has
any, is so completely concealed be-
meath the bushol of self that it wiz
never burn TO any practical purpoao
and may be extinguishsd without .
I single sigh from the world around.
Such q person is known By his
/ works. A spirit Of liberality and
| benevolence never animRtes him.
/ but he lives on, wondering at the
success of others and bewaiIIug his
own hard lot.
The newspaper Is TO the indivId-
usl what hearing is to the blind. 10
teaches him better than anything
else what is going on around, pats
him IN communication with neigh
boring countries and nations, gives
the earliest details Of commercial
and political news, and tends IN the
greatest degree to true Intellectual
development. 1t has 3 spirit OF uni
versatility found nowhere else; self Il
forgotten in the more important
events daily chronicled, and we are
shortly lead TO consider ourselves
only as parts of the great whole
which go TO make up the grand re-
suit.
Take from us the press, and We
should immediately tall back TO q
level with those who lived IN the
ages of ignorance aud despotism.-
lis only through this agency that
we are better than they and enjoy
liberties and privileges Of which
they never dreamed. Books have
their value and merits, both of thS
first order aud undeniable impor-
tance, vet, as a power, the newspa-
per surpasses them all. 1t goes
everywhere, is read by every one,
and makes up the public opinion Of
the day. Without il we should be
lost. Business would come to q
stand still, markets be unsteady;
stocks unObtained at any fixed val
ue, and everything else uncertain
and luctuating. To say nothing Of
itk Importance in instituting ana
sustaining q correct literary taste
and healthful sentiment, commerce iG
dependent in great measure entire
ly upon these publications. They
give impetus TO trade, steadiness to
the markets, and an Increased sctivi-
ty TO all business transactions. We
examine the columns OF the paper
for the prices current IL we have
anything to buy or sell, carefully
pursue the various commercial re-
ports, and act uDOn the facts thus
obtained. Nor is this all, we look
here for something more. We ex-
pect to find, beside all the matter
above enumerated, intelligence
which shall direct us where to make
onr purchases and whom to buy or
Indeed, at the present day, this last
idea has been reduced 70 such q sys-
tenn that no man, be he ever so
shrewd and intelligent, can hope to
succeed in any aVocation without
thoroughly and energetically adYer-
tising his business through the
newspaper. Only thus can he place
himself and his firm before the pu-
blic in a proper.light; and only thus
he can be sure Of even moderate
success. BY such n course and Ac-
qaiBtance is formed and q name e.
fablished, customers are found, and
business made on the surest and
safest foundation possible to build
upon.
The importance Of advertising is
undisputed and universally admit
ted. The extent TO which IL is car
ried proves, beyond doubt, its u8o-
fulness and advantages. The maR
who advertises once Is sure to do 90
again, and from each outlay in this
direction he reaps more and greater
advantages. It opens the most di-
rect road to success and offers equal
inducements 70 all. A glance at any
Of our papers viii show at once the
fact that those who avail themselves
most Of this system are from high
est rank in business life, whose po-
sition and standing is obtained only
through merit and experience; and
this position they owe great mea-
sure to steady exercise Of the
course we have pointed out.