The Bolivar bulletin. [volume] (Bolivar, Hardeman County, Tenn.) 1865-1888, 1872-02-02

I
surfase, when you attempt to answer the
question How do they all ige ?" You
walk down Broadway for instance-and
see signs breaking cut in a measly form
from almost every building. It Is ike al
eruption of alphabetical deforuiities
Enter any one of the places thus signi6ed,
aud you will end custom 10 full blast
Every establishment, every couating>
room, every trade has it's relationships
From Stewart and ClaAin downwards, to
the humble occupants of mere desk room
you will find that they all have something
to do-and that Something" ramitying
hsre and there, to the grocer, the dry good
merchant, the coal yard, the butcher, the
| theassr, and in hundred other channels
| distributes the results which, counted IN
a mighty aggreg ate, make millions. he
problem resolves Itself simply. Somehow
| and Somewhere-these people must be
known. Acquaintanceship and local
popularity disposes Of ono class, who may
be embraced under the generic phrase
the professions. Fur success these de-
pend on social power and the ordinary
levers which move the social circle. But
there are thousands who are beyond this
sphere-who rely on influences that are
employed among men and communities
whom they never see, and on.y know By
the simple mark of 5 and cts which rep
resent the substratum of their business.
THE GRAND QUESTION.
How do these attain success among
myriad of competitors, achieve nOioriety
aud eventually leap into tue possession Of
the brown stone mansions up own, and
of the rural palaces of the suburbs? rhe
answer is in two words by ADyERrIs>
INa T.
Mere accidental circumstances rarely
combine in rearing greCr commercial
structure. While it is a very commenda
able Illustration of perseverance, simply
HoLDING CHAIR DowN
aud patiently waiting for custom, never
yet made a fortune. The world Is ike
great farm. The soil must be wei fer
tilted. before the seed planted can pro
duce much fruit Live business n.en IN
derstand this fact, and hence every one Of
present note in the city Of New York OF
out Of it has plowed deep aad is garnering
his crop OF wealth. Printers ink i their
commercial phosphate. OF course,
TIE AErs OF ADVERTISING
are as various as human physioguomies
The poor musician wac hls stood N front
of Trinity for the last decade playing on
his bagpipes 6lFrjes his advertisements on
his breast-"kemember the bIlndl' The
corn doctor up the street hires superaI
nu4ted indIvi !ual, who lpOks, by the way
as if he might have been eupUed IRON
rag bag, hangs a sign board IN trout and
rear, and turns him loose 20 Derumb Hate
Broad way-a sort of Locomotive sand
wIch, announcing to other pedestrians
the most remarkable performances with
out pain on nans oe-nails. AnoCher
local genius builds showcase on wheels,
and 6.ling it with his peculiar wares
drives behind handsome pair Of horses
hung with bells, through the streets OF
the city. A fourth affects ecceutriciEy of
dress and so PROXIES tie question: no
is her Why, didn't you know2 That's
the celebrated phiianthropist, Mr.. So and
So and that 5 a poet, aud that's an artist
and that's qnack They do anything
here in short, 70 secure notorieJy THAI
pays; to win al individuality in the me-
tropulis which make one either j slice Uf
lemon OF lump Of sugar, or something
more than mere atomic particles in the
great lemonade of life
The INK Font AND PASTE Brush.
There is another class vino depend for
success on the hydraulic pressure of TIL
ink font and paint brush. They thrust into
your hands on every corner, miraculous
circulars, yclept IN Ehe nomenclature vi
the art "snipes,' and ''dod GERS They
bespaIter lamp posts, cure stones anu
strips Of fencing. They embaiIn huge
transparencies IN letters afflicted wltu
every possible species OF spiual deiOrGlity,
and every night mare bings them back
ike Banquo's glOst, 10 your dreamy feast
Your restaurant man reaches these paper
sermons TO you b. day aud by night, III
yItcs you In all the colOrs Of me rainbow,
giisJenlng through tinted cups and crys>
tals, ~ come IN and say, oystcrly, good
bi, valve You ride on the cars aud the
very rocks by the wayslde mock you with
admUbiuons concerning yuuI lungs o.
liver. The panels OF OmnIbueses anu Ter
~ boats a'e reSpleudtut Win sIguz in
/ silver and gUll, until the name Of LnIs
man or chat nds been iyerated and reiUer-
aErd 30 often, that, N spite u yOu, he has
erected mOAuInonG IN your mad, whIon
Is at once type and result OF successful
ADVERTISING Cross any Ui the Numerous
ferries " iIch unite New York with her
sister cities, aud tie very pier heads 90
I either side seem 10 grOan beneath the de
pOtisln OF paste anu posters. Tue great
broken backed letters loUk anguish at you
but they always tell the same Old story
that you have read on thousand sign
boards elsewhere IA your metropolitan
travels, aud you are sure 70 remember L.
THE SCIENCE OF Publicity.
4Hese however are out Toe uutc"St OF
tue grander army OF ADVERTISERS, who do
their light and heavy skIFmIshing anu
FORK their lines Vi battle IN the columns
OF the press
There, the art of making fame and
money has been reduced mathe mutIca.iy
to a science. weH-koown and Trustworthy
business establishments, ike those ol
howell d Co., Pertergi.I IL Go, and
orBars are rfts euaipsers al rms sreotas
of warfare, sod may oaa tell 70 fraction
,,hlr II vii COL Z. sr..rrr. rLe t.r...s--u--