The Albany register. [volume] (Albany, Or.) 1868-18??, 1872-11-22
What Orcso., Needs,

During the Presidential campaign
which has just closed, questions and
policies bearing upon the material in
terests and prosperity ofthe people as
n nation have been thoroughly dis
c1lssed. and by the verdict at the polls
more or less definitely determined.
As local interests rank secondary in
Importance to national. the former
hive been measimbly 0vershadowrd
Ia the determination of the latter, but
now their claims become paramount.
The well heing and prosperity of Ore
goa now naturally enlist the attention
and patriotic prillo as we'll as personal
interest and ambition of every intelli-
cent citizen Of the State. lie desires
to see her grow in population ana
wealth, in virtue and intelligence. lie
knows that these results are not the
fruits of fortuitous circumstances, but
Of plans carefully arranged and pro-
ipcted. He sees other States lying
under the eastern shadow ofthe Rocky
Mountains. inferiorin climate. scenery,
soil, natural resources, springingup as
by the touch of magic into populou'
and tlourisl.ing States, making strides
in these directions far IN advance OF
Oregon. The procuring call'e he finds
to exist in the policy of the Legisla-
latnrcS and III the intelligent fore
thought and enterprise OF the citizens.
Boards Of immigration. and other sim
liar bodies, by means Of liberal sys-
tens Of advertising, in the forms of
lectures. pamphlets. circulars. adver-
tisements, maps, charts. etc, set forth
to the world the location, coniigura-
tion of the surface, climate, character
and resources of the soil, productions
adaptations. &c. together with the
prices OF the lands, business facilities
afforded by the cities and towns, and
everything of a truthful nature which
would he OF advantage to present. IN
this way the attention of persons de
string to find new homes is gained,
and their favorable determination Sc
cured. Those States which have grown
In population and wealth the fastest.
have been the most exhaustive in their
systems of advertising. Such StatesaS
Kansas and Nebraska have spread
their advertisements broadcast through
out the land, in steamboats,. ships,
cars. hotels. halls. and in other places
of public resort, or where the eye of
the public could be reached. The re-
suit has proven most beneficial to them
in promoting their growth. This fol-
lows ~ readily and certainly as the
same principle applied in private en-
terprises. The intelligent business !
man intending to do flourishing bus
iness, resorts to some means by which
the attention of the public. whose pat
ronage he desires, may be reached. In
other words, he advertiSes; and the
more thoroughly he does it, and the
more extensively, all things being
equal, the greater his success. Had
Oregon advertised her splendid resonr-
ccs and capabilities more thoroughly
IN the past, She would not now be adj
vancinC so slowly in the road to pros
perity, Her population and per cent.
Of prosperity would not be so much
inferior to States Of the same, or less
noe Kansas, for instance, was ad-
lni..ed into the Union in 1850, the
Same year that Oregon was. llerpop-
,,latton in 1860 was lO7. POS In 1870
was 364,309, an increase Of 1880
l.ar rt:lt. lii 1860 the population OF
.r4.aA was 52,465; in lS70it was
Q}.a-,. an increase of 1880 per cent.
Il /, true Kansas Ii nearer aud more
lrcr able to The East, from whence
mostly comes; but her
rroN Id would not have been near so
rreat had she not adopted 4 liberal
.ystem of advertising; and the dis
of increase between the
.wo states would not have been near
20 great, had not Oregon been 50 par
in her policy of advertising.
lhen look at Nebraska. In 1860 her
population was 2S,S4l; in 1870 It was
~. 1893, an increase of 6.45per cent,
greatly the result Of advertising. She