Buchanan County bulletin. [volume] (Independence, Iowa) 1869-1891, 1872-03-15
Where Trade, AID Why Trade at .
One Prioe Store?

There are many reasons. One is, you
can feel that you are being dealt fairly
with and that you are buying goods at a
fair profit, equally cheap as does your
neighbor. Whereas those who trade at
the 1.-TWO price store" never know how
they are dealing; although they may get
an article for much less than first asked,
yet may be paying high for it. To illus.
trate a person asked the price of one
article at the'New York Store, which
to every one was Scots. 1t surprised the
ques!iOner, and he showed q similar
article that he had just paid 75c. for. $50
per cent. morc) and thought it was
cheap, because tile merchant first asked
$i.25,-15O per cent. more than the
regular price at the New York Store.
These things are constantly occurring.
To be sure there are few goods that TO
u certain extent the buyer can keep
posted in, such as the conlmoner kind Of
domcst;cs, yet in these there is great
variance. Themomcnt the buyers wish
goods that they are not fully acquainted
with they are "at sea" and at the mercy
Of the merchant, who, from the fact that
he sells to sharp or ignorant persons at
loss, in order to keep his trade or
influence, that he may make a haul"
in the future, is compelled to make
large. sometimes extremely large profit
out those not posted. or the unsuspect-
ing. Ignorance is bliss" and those who
never after learn how badly they have
been cheated. care not, yet too frequent
~ the truth is ascertained, which causes
them not only to thereafter suspect that
merchant, but too often, all in trade. In
view of these facts the New York Store
has determined to adhere closely to the
zone price system" thereby favoring or
injuring none but doing justice to all.
They have therefore spent much time,
have gone through their whole stock,
marked it on an average percentage,
giving living profit yet being much
below prices of competing houses. This
by some is considered q rash move, who
say, why they can never live that way,
it has been tried too often here and
proves failure; people want to be gou-
ged once in while. They argue differ
emily and consider that there are now
enough persons Of sound business princi.
Piles, who will admire the action of the
Anew York Store" and not only give it
their trade but influence. Those par.
ties who wise to look at goods will
always find gentlcmanly clerks to show
them and pleased to sell. But those
persons who are not satisfied, unless
they can buy an article for less than first
asked, and so take valuable time in beat
ing down. are requested to trade else
where, as they do not wish to be tempted
to ask much more than an article is
worth in order to get you to bid higher
than regular price.
Further reason for the New York
Store adopting this one price rule is that
they have found that they can afford to
sell at a much lees prcft. from the fact
that salesman can sell twice the amount
at the same salary where he used to,
when doing business on the "Jew prin.
ciple," us much valuable time was lost
by the buyer beating down on this and
that. Let it here be added that the Gus.
toners who think they make good bar
gains, from the fact that they get certain
articles, at their own price, ''pay dear
for the whistle. There are numerous
statesmen who make their brags, among
themselves, or the merchants, to whom
they wish to hire, that they sometimes
allow customer to have an article Eat
their own price" the salesman losing a
few cents, but making the buyer pay
dollars for it before he gets through
with them. Let this be a lesson to those
persons who insist on having an article
a little less there is no merchant who
can keep store, without profit, and
if you get them to throw it off on some
thing, you can rest assured that it will be
more than made up in the future. The
only true and satisfactory way to deal,
is as the New York Store deals with its
customers You can feel at ease in trad
ing there, with whoever may be waiting
on you, if you find what you wish, you
can know that the first price given is the
only one, and as lom as 1t can be afforded.
Your own time neither that of the sales
man is lost in useless bantering.