American citizen. [volume] (Canton, Miss.) 1864-1890, 1872-04-20
BoAsTING.-Ad dandy, Wishing TO

bOASTING.-A Uanuy, WlSllihS u
increase his Importance and display
his jeweiry, IesOrted to the art OF
pretending to relate how much
snail riVulet had been swollen by a
heavy rain which had recently fal-
len. 'sIt was" said he, indicating
by his finger, on which there was a
large diamond ring, (Which, it was
aScertaiied afterwards, was only
paste,") sit Was up to here,' draw
ing his second digit across his
/ waist.
In the last number of the Mail
the editors pretend to make an
apology for the lack of reading mat
ter, but the real design is, Ike that
of the empty paled, concerted fop,
to show off their great popularity.
their extraordinary prosperity, and
to boast of their "fre columns O.
ncic entertainments Their pros
perity, if the truth were known,
tuI IL out INV tuC y .
ring-b"gus, '.paste.'
We will venture to tell our Eeigh
bors, who are yet very green i'll
the publishing business, how they
can ecouOmize in space, and not
only have more room for reading
matter, but for still more advertise
ments. We will premise by saying
our advice is " gratuitous," and we
expect no pay for it, not even thank
First, Them" (as favorite
preacher friend of oars used to
say, wheh he began to ''make the
application,') take out all "dead
matter" III your paper, which is of
no interest to an! body, and wi ich
is an eye sore to everybody. When
advertisements are sent in which
should he "set up" IN small type,
single cOlumn-such as Insurance
Company statementS-don't set
them up in large type, "bIick,'
double column; III that way, in
your last issue, you might have
saved trO columns, and get precise
ly the same pay for t,r0, as you will
get for the four. These are "tricks
of the trade" which may, possibly,
deceive the public, bui cannot dc
ceive printers and the initiated. 1t
is all for grandeur" and that sort
of grandeur seOn't pay.
I'd. Close up your advertisements,
take out the blank lines, and only
give each advertiser the space for
which he actually pays. Take out
our own double column advertise
cOlumn-it is superflu-
Gus, and does you no good. In its
stead say, Sob printing Of all kinds
done at this office" That's the fact
in a nutshell, and it is sufficient.
Sd. AS soon as your present con-
tracts expire-and sooner, if you
can hOnorably do so--take out your
''Home Brtets,7 your ''Vinegar Bit
ters," your ''Elixer of Tar Tar
and every sort of Tar
the ''tar on your heel,'
if there Is any and all other patent
drugs and stuff, that y"n took AT
low rates, payable IN Bitters, Tar,
&C., aud swear by "the horns of
Ihe"-Wiliiam Goat, that y on never
will take another such advertise
nent at su:h price, payable i'll |
such Il way.
4th. Don't take any more adver-
tisements of Pianos, Sewing Ma
chimes, Washing Machines, Patent
Wash Tubs, etc, payment to b.
made in due bills for small amount
in a Piano, Machine, &C., ,rhem you
pay the balance in money! In this
way you make yourselves Agents
for Piano and Sewing Machine
Companies, without getting any
and there is ten
chances to one you will never get
dollar for your big double-column
Perhaps this is advice enough for
he present. We hope it may do
you good. If you take it in the
spirit in which it is intended--with |
the utmost kindness, perhaps We
may give you some more.
You are mere IyrOs in the publish
ing businesS--even tine one '.thirty-
three years old, moderately good
and having some angulari-
ties-and your manner of doing
business, especially advertising
business, is iljuring the press gen
orally, and hot profiting your own.
Two more words OF advice and
We are done.
Quit blowing"