Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1872-07-13
ADvERTIsING pHYsIOIAuA
A PLEA FOR sPECrALrrEs IN MspsCaxD.

That Thousands suffer pain for . 3es3ss a
years, (and thus waste . life desiSned 20 b.
usefuD who with proper treatment might MT
only be restored tO health thsmselves. bot
contribute to the happiness Of Others. y TO-
evident tact to require argumeutative prod.
This arises from the fact that the fuquidse
skill 10 not readily found. or the general psae.
titioner has too little time TO inform himself Il
the rapid improvements In medicine and essl
gerry, a. tchole, and still less time aud oppos.
tunity for observations Of . large class of ob.
sainats ehronic cosnplainas. Thaas - naa
can become an expert in every braneh of shs
healing art, and hence srDcrALryEa aro =.
manded for tue highest good of sulIsriss hs-
manity. And thus il 10 that progressive minds
In this country and in Europe are devosing
their best energies 10 the study Of epscial
Diseases. and to them, patients are naturally
beginning to look for reliefin all cases whjck
have bafiied the skill Of general practitiose,s3 5
they have become persuaded that long study
and patient research respecting special dis.
eases must result in scientific and practical
means Of cure.
Such has been Dr. Aborn's long and patient
study Of diseases of the eye. ear, Nross and
chest. and 30 fortunate his discoveries Ut new
remedies and nsw applications Of old ones. ~
have resulted in unparalleled succes IL that
class Of diseases and secured him an snviabls
reputation throughout the Union. A new
hope tor cure not unfrequently springs up in
the breast Of the most dsspairing invalid, on
visiting his Office and seeing the evidences-in
numerous testimOnials-Of remarkable cares
by him performed.
| 1t is rare indeed that one medical man pns-
| scsses sufficient uttainments 70 enter medl-
| cal college and occupy more than one proies-
sional chair, and to perfect himself In the
branch Of his choice requires all his time aad
energy. to the exclusion Of all others. Hepcs
the absurdity of one going out from ct,llegs
after brief course OF study, to swccesef.ilv q.
gage in tho practice or trsatmsns q ~
branches of medicine. Tho little that he has
learned Of them all collectively must remain
az little. if he attempts to progress in the
knowledge of them all thereafter.
This is 30 evident. that the time 10 not fhx
distant-in fact the day is dawniug newAs
when every Legitimate physician will Dc.
vote his attention to one or more particular
branches, or, in other words. will have his sps-
cialty in medicine or surgery. Progress II
medicine and surgery has always met with
opposition from their own practitioners. and
probably ever will. unless physicians - .
class come to entertain more liberal and broad
or views and cease to be unclarifable towards
one another. 1t is . trite remark-founded
upon long observation--tlat physicians are
more prone to decry their brethren than aay
other class of professional men.
A physician who IL constantly attending to
acute and febrile diseases at the bedside can
not have an enlarged experiences In the trees.
ment of chronic cases; nor can any one whS
remains in his efiice treating chronic easaa,
exclusively, have any experiences Of value IN
treating acute cases. These are azionss, ~
selfevidcnt truths1that require neither argus
ment or demonstration.
Now, whilst Dr. Abnrn Is willing to acknoW.
ledge that he who treats fcvers and oshse
acute diseases should bc more suecessfal IL
such cases than himself. yet he bcgs leave -
claim like superiority in the treatment al cef.
tain diseases. to which he has devoted him
self for q series of years.
Dr.. Aborn. standing upon strict medical
etiquette towards his medical brethren, >eve9
aliases himself to speak i'll Of the fraternity,
nor OfhciOusly engage in dissuading patient
from seeking advice from any physician that
may be his choice. This being free cosn-
try, DR.. Aborn holds that man has right
to consult whom he please. and to think and
judge for himself. and form his own coaclu.
sions. Hence, If patient consults him, aud
does not feel disposed to take his treatment
he does not rOlunteer gntuitous advice - -
whom h. Atomld. or should not, apply. Thees
is quite too much Of this ungentlcinanly Con-
duct among the profession. but from which
Dr.. AbOrn intends to bold himself in the future.
as In the past, entirely aloof. es .@
In reference 20, ana IN defence O, MS oooSOo
in ADVERTISING. Dr.. Aborn fecls justiAed h
saying this much: that having dcvoeee In
entire time 10 the study and treatmeot q q
few chronic diseases. and having attalnsd .
success unparalleled In their tFeatmest, ~
would be false to his humanity were h. aot -
make these facts known. Tho simple tAcs
that "quacks" and a hum bugs" (so1a2le0 -
advertise. does not initiate aQainse shs pso-
priety Of sound. scientific and successful peAct
titioners likewise using the columns q shs
press. . a sas, sael
Moreover. there are perhaps but few intelli--
gent medical men who are unwilling 70 Cd
NIT that there are quacks and humbugs II IT,
profession Of medicine, who are located. too.
and yet do not advertise thus opsnly. How
ever. nearly every physician has his pssuliarl
method Of adveftisiDg himself Surely j =
legitimate to advertise . speciality ID mn1k
cine. if honestly and honorably done. aaA -
pecially il the advertiser 10 eompetent 20 ts0ae
such cases with unusual sucoes1-as Il b -
use the same means to bring into n0eicsaa -.
proved and labor saving agricultural. inp1e
ment. BY 20 doing. the speciAliss beoe4m
suffering humanity. BY informing them whssD
they can be cured Of their naladIos thas hAv9
perhaps for yearB or . lifetime resisted Gsd1@
nary modes Of Treatment: and The 1aseAentG
perchance relieves the huabandman oEhl1 eut:
dens and lightens the tolls of his ksapaese
woman. Thus An intelligcss and uapeeja.
diced mind readily approves pss0sso sad -
pr0vement In everything. 4~,,,.,A
= -2f tssfSA