The Bolivar bulletin. [volume] (Bolivar, Hardeman County, Tenn.) 1865-1888, 1872-02-02

holes, where each day the journals of the
several States, counties, cities and t0was
are fled IN alphabetical order Each OF
these has been examined, each aivert,ss-
meHt ha- been noted, checked and entered
On the account Of It's owner, and were he
90 drop IN at and hour of the day To know
where and when bis name and business
nave been made public, he would be res
terred TO folio volume containing i1lor-
nation precise and 10 detail You desire,
tor instance, to contract with ten thou
sand newspapers, for ten lines or q coli
umn. You are tod here is 4 list Of fifty
newspapers with circulation of twenty
thousand EACH priee-so much here is a
lisl of FIVE hundred newspapers with a
circulation of three thous nd each and
here lot of three hundred and Atty ga
pers with 4 circulation o seven hundred
ana upwards each Here, sir, Is be aver>
age Ii may be a dollar line, ma-e or
less; il is always less than the same
amount Of work can be con5raced for by
the individual and ut the same time ne as
saved the toll of overlooking a daily task.
The advertising agents are pad their com
missien by the cditor aud proprie5ors of
the newspapers.
CAUSE AND EFFEcE
Look over the books sf some Of these
concerns and you will find recorls ike
these: 81 L Heimbold. IS Cash $3.50
600; Fisk u Hatch, BY Cash SIS. 900;
A. 1. Stewart & Co, by Cash $4,000;
New ork Sua, BY Cash IS 600; George
w Chiids, Philadelphia, BY Casn $40 OOO;
Tho's Holloway, By Cash $50 00J Jay
Cooke Il Co, BY Cash SO UU0; Devhn
& 80 $50, coo and so on. These names,
land there are thousands Of others, illus
trate the maII idea, t. wit: that man
may turn the wheel Of forum as he shall
chose, if he uses newspapers for a crank
There Is no5 a single Instance Of failure
known from q well regulated system of
advertising When the Government of
the United States could not otherwise
dispose of its bonds, after having felt
Wall Street and Other commercial centers
of the word, Jay Cooke stepped forward
and with the faith Of hero, eaid iii
take them He at once authorized the
expenditure of seventy five Thousand dol-
lars, saying to his agent "puH our adTer-
tisen enE in all the papers of the country
Never refuse publisher who has energy
en0ugh to come to you Tor {. Ills paper
may be small aud weak, but give him
something" ls was dom, and since 1865,
Jay Cooke. by the judiciuus use of print-
crs' ink has made from the mere tnipu
ittion ut United States Bonds, al IA tracts
ion of accent on the collar, a colossal fOrtune
The illustration applies to scores, and
their names YOU may read in every pa
Ter that is worth reading on the CUntIn-
ent
a SUCCESSFUL Poster
The importance attached to judicious
posting" rs a means of advertising is best
Illustrated bp the fact that, when the low
er pOrJIon of the City Hall Park, opposite
the AsiOr House, WIS enclosed, before be-
gIning work on the New =, st Office an
enterpr.sing party purchased the priVi-
lege of using the fence for advertising
purposes For thIs right fifteen thousand
dollars per anuum was paid Sub-rights
were immediately solt 10y TIE dag and
week at enormous prices, and ut least
Cwo hundred and fifty thousand dollars
have thus syDce ca made.
Bonner, when he has a new story in the
Ledger, has been known To pay for a few
feet square i've hundr dsllar5 d day
One ambitious person anxious TO fill the
public eye, pad two JhOu5 nd dollars for
d space less than fifty feet in length, and
for but CwC days u.e The fence Is now n
mass Of pictures and type, and every body
who passes up ur down either side Of the
Park sees variega-ed map of busy ad-
yertIsln5 lie.
How TO kSow A MAN.
One Of the results uf the lessons thus
tau 1t b. sues essl al business men through
these puOiiU teachers is emtne5y sIgulh
can't Tue newspaper has beGOme a SORT
OF COMMERCIAL AGENCY, in which
q merchant illustrates Ills own energy Of
Character E:uergy is stock in trade.
stock means credIl, aud credit Is capital
Hence even u yIlIas5 ADVERTISE makes Il
COlum erCIai reputation more cOmnendar
Ole iii tAe eyes Of me WhoIesdie InugnaJes,
than a cart IJad ui local references coin'
posed UI the best Hasle5 he eau select.
Men are measured nowadays by a rigid
plumb hue-''s y uuL ars you " hat are
yud dung " Nat nave you done W hat
can you DO = ~ hen d man adyerJIses IA
LIs local papeE-CuaJ whole community
answers tie Question ,-"H5 > a success =
MOSES RID.
write Of these matters becau-e, looking
critically over tue field, l tiuu That every
man who oWns an individuality IN TINS
crO~ued metropolis, justly scrlDes It to
the influences OF the preS5. II Z has rea
hzed that tne great secret of success Is 10
eaptiVate the eye. lie eye Is senuneI OF
the W il. Capturing the sentinel, the Viii
succumDs dands and ieeC loHow, and
the purse and check buara add their en-
phatic "Amenl' What Is true OF New
Y ork, 10 equally true OF the smallest town
on this cUOtIuent wherever Uewspap r
Is published. Your we'll HOrded advertise
meut Is the Muses. kod" which, tapping
tne rocH, brings forth the water oi
wealth.
F. G. de F.