The morning star and Catholic messenger. [volume] (New Orleans [La.]) 1868-1881, 1872-06-30
The catholic Book Trade.

give moro pleasure than to sec Catholic books
pamphlets ana papers srtsad broadcast over
the land The Holy Father. our Most Rev
and Right Rev. Bishops and our Rev. Clergy
have, time and again, urged lin the most en- :
phstie terms, the dissemination of Catholic
literature, to coun teract the evils wrought by
the millions Of Infamous books yearly issued
from the infdel press. In L..
| The enterprise Of our adversaries in publish
ing and selling works in q manner to suit the
'peeuniary abilities Of the masses had given
them an immense advantage over us, for, till
recently, Catholics coafned themselves to the
publication Of works whose prices were either
too high for the majority of people, OF which
were sold all in one or two volumes for cash
thus placing them beyond the reach Of men OF
average means. We were, therefore, delighted
when, few years ago, publishers in this coun
try conceived the idea of publishing in pamph-
let form, techpically called nnmbrs, works
approved by the Bishops of the Church and OF
selling them Mt prices which everyone could
afford. But in order to establish this new
and distinctive feature Of the trade, competent,
honest and energetic men were required in al.
sections of the country. The District com.
prising the States of Louisiana, Mississippi;
fortunately placed under the jurisdiction Of
Mr.. N. D. Mcdonald, Catholic gentleman of
Canadian birth. Mr.. Mcdonald had had great
experience in the business, and, being q man
of great energy and tact, soon had his district
thoroughly organized, and had his canvassers
and deliuerers at work, placing his books in
the hands of people in every town and village;
all being directed by himself from his central
Office, which adjoins to ours in this city.
Under his management the business has grown
to immense proportions, and thousands of
people in the above named States who would
never have owned one of these books, either
from want of solici tat ON or Of ability to pay
large sum 1t once, have, by this system,
gradually acquired all the numbers, hadsthem
bound by Mr.. Mcdonald, and now possess
magnificent copies of the Bible, the Life of the
Blessed Virgin, the Lives of the Irish Saints,
the. History of Ireland, and other similar
works. all beautifully illustrated. That, in
the face of these facts, there should be some
little jealousy in certain interested quarter
against this agency, though it can haxe only
the effect of showing the weakness of human
nature, is to be regretted. That the system
affords greater scope for imposition on the
people than does any other, we do not believe,
for the price of each number is printed on it
by the publisher, and no payment is asked
till the book or number is delivered:
We would here state, by way of conclusion,
that from an intimate acquaintance with Mr..
N. DsMcDonald, and knowledge Of his bust
ness Sufficient to justify an opinion, we can
recommend him and his works to our readers,
as being in every respect worthy of their con-
fdence and patronage. He has resided here
for some years, has made numbers OF
friends, 'staunch and true, amongst our best
citizens, and has shown his intention Of re-
naming with MS permanently by investing his
means and devoting his time and energies to
the business in which he is now engaged.