Buchanan County bulletin. [volume] (Independence, Iowa) 1869-1891, 1872-04-19
Matilda's Letter.
IxDEPENDENcE, April 10, !

=. ANOkA 6NO6NCE, "A PAAA AZ, 1857
MY DEAR NE:-Oh, Jane! Jane
There is SO much fun on hand I hardly
know where to begin. You see as how
we have had late spring. and SO those
merchants who had bought goods early
were anxious to sell them, and c0mes
quently offered at a very small profit
Some houses, which were q, little stub,
born, held off until they Jaw the old
New York Store was about the only ono
doing business. Then one Of them, ID i
fit of desperation, got out some bills, at
great expense, on cloth, stating how,
they would sell prints at 10 cents, but
failed to mention hoU other goods could
be sold. "a
Now we all know. from this house
having stated before that their prints
cost them 111l cts, that it was only
drive at the old reliable New York
Store, which all the while were selling
prints for II cts, and ether gooels proper
tionately lou, because they were bought
early, ed they could be afforded at that
price. THIS proves what has always
been said, that the, New York Store
makes its money in buying, and can sell
at what other merchants pay, and then
make profit. Well, you see the New
York Store, having made arrangements
ID yacate sooner thar expected, thought
it desirable to run down their stock at
once rather than have goods to carry
over, and concludedto offer them at cost
for few days. looking upon 1t as proft-
able from the fact that they would have
their money to use instead of having it
locked up in goods while their store was
being rebuilt. Therefore Lawton Bros.
& Post got out some little cards offering
their goods at cost for next Is days.
This of course took the wind out Of the
10 cent calico advertisers, for it has been
demonstrated that the people sometimes
use other goods besides prints, and did
not like the idea of being tleeced on
something else. SO they continued Hook
ing to the New York Store livelier than
eyer. =. =
But now comes the funniest of all fun.
You see. that, Fellow what l wrote you
about last Oct, whotries to keep store
-'across the road" "stopped oper' again,
and went and Hired tie BULLETIN to say,
"beware Of these selling out at cost,
must max a prf1it, &c" This, Of coune,
only brought the New York Store more
into favorable -notice by persons who
could see beyond their noses, and it was
rumQrcd that Lawton Bros. & Post paid
for their advertisements, but they put
little>brief in tho. Ceassreaties saying
they paid him nothing.
Well, things went on the seven tenor
of their way" for few days, until the j.
New York Store advertised some beauti.
.tuk Kids. at One Dellar,. being from .
fresh stoek they had inst purchased of:an
eastern house, which were sold at u
great sacrifce''in order to "raise the
wind. Well you see, Lawton Bros. &
Post knew this would bean opportunity
to let their customers have something
that was really a.bargain, 50 they offered
them at One Dollar, knowing, of course,
that customers could see they were even
less than what would be considered cost,
and after being convinced that they
were first class goods, buy without ask,
1iig questions. John Bought me pair
and after put them on what should be
handed in ut the door but circular
headed
"HUMBUG EXPOSED"
and with it a pair Of gloves; there is
where the fun comes in, and old Gossip
has new subject to wear out. My! l
would think man would have more
sense, but poor fellow who has been
unsuccessful in doing business under mis-
own name, and finding himself just
shout as much 81 in trying to do it un-
der the prestige of his cutter, is not ex-,
pected to have much sense left. Wei,
don't you believe. lie is SO far gone that
in a fit of evaporation he made a person
III attack on the New York Store in this
circuar-iust as though that would do
him any good-drowning men are said
to catch at Straws, but this proves to be
only a bubble. Why, everybody says
it is not only ridiculous, but shameful,
and add that when man gets SO beside
himself as to let his temper get the best
of him, that he will! try to injure another
house, he is to be either looked upon
with contempt or considered beneath
ones notice. Don't you think 50: ~ =.
Now absst lhe gloyes, John ,.of course,
thspght if~o4ld he sbargain and went
to buy, but, come to End out, they are
old odds and ends that have. been accu-
mulating for years. and laid SO long
they are color.rotten and dear ut any
price. OF course there are some that
buy and don't find this out till their
money is gone and the gloves too, ard
they again swear, to themselves, never
to enter his store again. Why oiU msn
be so foolish? But no more now. ~isi,
you were here to hear the people talk,
l will buy a few of those One Dollar
Kids, ut the New York Store for you
and. the girls; -. :.
Good bye, Yours lovingly,
MATILDA.