Alpena weekly argus. [volume] (Alpena, Mich.) 1871-1893, 1872-04-16

appropriate officer, and is as carefully
attended to as if it were an ordinary
letter. There is no mistake about lis
being sent properly. Geo. p Rowell
& Co. have contracts with all the list
papers, stipulating FOR one column. or
more for one year, at certain agreed
price per inch. 1t is this price which
is charged (thc publishers allow them
commissionl to their customers, who
get the same terms for small as for
long advertisement. This shows the
great advantage to men Of moderate
means, for they receive the benefits re-
sulting from the firms contracts. The
country is divided into six sections
New England, New York, the Middle,
Southern, Western, and North west
ern States, and each section receives,
vice month at least, all advertising
matter. If special haste is required
packages are sent of at any time, en-
failing only an extra expense for mail
stamps. Generally, the regular time
is preferred. The advertisement is
first sent up stairs to their printing
Office, which occupies the top floor,
and set up in the exact style of news
paper advertising column, and precise
ly as it is to appear. The proofs are
sent down to the office for verifcation;
when needed corrections are made it
is returned to the printing room, the
number needed for the contract struck
off and sent down to the List Depart
ment All this work is done in one
day, and away the matter flies, North,
South, East and West, to appear when
ever desired We have described the
receipt Of the paper containing the ad-
vertisemcnt, and its being checked in
the proper books. Passing into an
other room are seen three openings
The centre is occupied by the cashier,
and no approved bill is ever presented
twice; it is forthwith paid. 1t is this
strict business habit which insures
such attention for the firm from the
thousands of publishers in the country;
it insures to the benefit of the adyer-
tisers, because this firm can make the
best terms the money is always sure
whenever it is earned and wanted. To
the cashiers right is the book-keeper,
and to the left the city advertising su-
perintendent. Beyond these openings
is a long row of desks, each one occu-
pied by the head of one Of the many
departments Here is the City De
partment, also for circulars and the
packing of electrotypc cuts to be
mailed or expressed. Here sit the
editor and assistant Of the 1mer,cd,l
Newspaper Reporter and Printers Ga.
zette.
This is a weekly paper published by
this firm. Whilst it is specially devo-
ted to the newspaper men, in embraces
matter of interest to all classes. 1t is
a paper of high character, 1t gives
the list of new newspapers, of chang
es, and everything calculated to en-
tighten publishers, and keep alive
professional good feeling. The favor
with which this Exporter is received by
the entire press is the highest proof
Of it's value. Next to these gentlemen
comes the assistant ook-kcepor, the
head of the list department, the city
checker, the list checker, his assistant.
the letter mailer, the Exporter msiler
and his two assistants, the editor and
two assistants and the Directory
This publication is attended with a
large expenditure of money and much
careful labor. It's statistical depart
ment embraces matters Of vital i'm
portancc to all who are engaged in ad
vcrtising. 1t treats of the media"
where are thrown millions Of money,
accuracy is indispensable. Next to
these editors sits the proof reader I;
two messengers and extra hands are
always waiting horeabouts. There arc
in all about forty persons engaged in
this advertising agency. Every man
has his own work to attend to, aud it
is ample enough for ordinary industry.
Toward six o'clock the mailing de-
partment grows extremely lively. All
letters are copied, and often there are
$50 worth of stamps used in single
day. There is what is called "The
Museum, into which arc crowded tons
of newspapers from everywhere, which,
after waiting the proper time for the
veri6cation Of advertisements, are
thrust in here and the sold. The re-
ceipts from this depository are belivod
to cover the amount expended for
postage.
The City Department, so called