Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1872-02-18
SUNDAY APPEAL
JOURNAL OF THE CITY.
SUNDAY nOREIEs, FEB. Is, 1872
FORTUNES OF THE APPEAL AND Oh
MEMPHIS.

The expenditure of ten thousand
dollars at one time in improving the
means of mechanical production OF
the APPEAL, marks an era in its his
fory significant Of the progress and
prosperity of the city in which it ex-
ists. With new type now making by
Allison Of Cincinnati at acost Of three
thousand dollars and a doublecylin-
der Hoe press which viii be finished
by the last Of the month, the APPEAL
win be enabled to meet the exactiOns
OF groWing intelligence, of progressive
railway systems, and of the rapidly
extending commerce Of Memphis. In
fact the fortunes of the city and of its
newspaper press, as Andrew Johnson
once said, in a memorable state paper,
run in converging lines and are con-
currently progressive. In the widest
dreams of its ambitious youth the AP-
pEAL never conceived of such exae-
tions as this imposed upon its resour-
ces bv the demands Of growing popu-
lar intelligence. The facts would be
deemed indicative OF an audaeIty
almost reckless for ajournal 50 pro-
vinciaI in its location, were it not for
the generous patronage that favors 1t
from this and adjacent States. Hap
pily the circulation of the APPEAL
outstrips and overlesps geogTaph-
icaI lines that seemingly define
the limits of its circulation, and its
p~roprietors are impeIled by the recog-
milton of these results to make con-
tinued improvements in every depart
ment Of newspaper management.
The new press, with its rapid exscu-
ton. was rendered Indispensable, In
order that the pages Of the paper may
be kept open until the latest hours OF
the night, and then that the paper
may be distributed through all the
varied agencies employed in its clfcu-
lation at an early hour each morning.
All the great work of a daily news
paper must now be done after night
fall; the collection and systemizadon
Of voIuminous telegrsphic reports and
comments suggested; thetype-setting,
proof-reading and press-work are all
compassed within the hours from six
O'Clock In the evening until six O'Clock
in the morning. Telegrsphic dis
patches are received up to two O'Clock
and often till four O'Clock, and it thus
becomes impossible to put the forms
to press before the latter hour. OF
course the earliest departing trains on
the several railroads must be supplied,
and the express company is a very
cOrmOrant in its demand for neWspa-
pers, which it distributes over two
continents. Its breakfast is made Of
newspapers and its matutinal meal is
spread on its tables long before the
sun extinguishes the gsslights; sand
the people gather along the railway
lines, and as the trains sweep by they
shout for the morning APPEAL, and
this appeal for the APPEAL must be
conceded. In these facts our readers
will recognize the necessity that i'm
PEELED us to buy a press that an dis
charge its appointed tasks with mar
Vicious rspidity. In an hour we can
supply the express and railroads with
four thousand copies which will con-
tain everything local and all that
comes by telegraph up to four O'Clock
each morning. 1t is needless 10 say
that Messrs. Hoe & Co., promise US
8 MASTERPIECES of mechanism, and the
Messrs. Allison, the famous type
founders, viii furnish type that will
enable us 10 present the greatest posi-
bic quantity Of reading matter, most
clearly legible, In the smallest posi-
BILE space.