New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1872-06-27
THE ART or ADVERTISING.

We believe 1t Is well understood JnaJ great
public celebrations are always turned to ac-
count by some thrifty Spectator for the adj
vertisement of his own particular wares. The
civic procession is organized with view to
business purposes. The gorgeous wagons OF
the Great American Cracker Company always
get conspicuous place in the line, with ban
ners and music to be sure, but also
with a brave display of the number oil
its place of business. There is trades
mans puff even in the pageantry OF the
public funeral and the great Jubilee itself,
amid celestial harmOnies and ineffabe gran
deur, is not above turning en- honest penny
for its enterprising managers. If the adver-
tisement of n music dealer is tackled to the
tail of the Anvil Chorus" and the praises of
another shopkeeper are sounded by twenty
thousand choir singers in the disguise of Han
ders "Halleluiah,n there is nothing in this but
what we have been used to from time lmme-
mortal. So when the enthusiasm OF French
"Dayn at the Coliseum was at its hight it
WAS the most natural thing in the world to
see. among the sellers of peanuts, lemonade,
bananas, and prize candy to the outside crowd
a gentleman driving buggy and holding up
n white muslin flag with the legend, " Grant
"and Wilson are the men,
A day or two later the friends of Grant and
Wilson held little Jubilee of their own at
Faneuil Hall. 1t was to be a strictly proper
and eminently BOstonian meeting, something
in the style of the stirring patriotic assemblies
which made that venerable building illustrious
n century ago. There was to be none of the
vulgar art of the political managers; but the
,tova cixr
quietly, and firmly, to demand the re-
election of President Grant, as In the
days of Samuel Adams and Gov Hutch
inson they met to insist upon the repeal
of the Stamp Act, and to throw the tea
into Boston HarbOr. The Hon. Mr.. Rice, who
is certainly most respectable gentleman, pre-
sided over the meeting, and other gentlemen,
more or less eminent made speeches which
might not compare very well perhaps with the
eloouence of an Otis OF an Adams, but an
swered tolerably for such an occasion as
Grant and Wilson ratification meeting. Yet, as
fate would have it, the advertising agent in
truded even into this select and high-t0ned
gathering. and before the triumphal car of the
soldier-president rolled the snowy caravan of
Gen. B. f. Butler, candidate for Governor of
Massachusetts, 1t was a shrewd stroke of
business, for Gen. Butler is much the more
conspicuous person of the two, and after he
took the stage Grant was eilectually over
Swallowed.
The Administration newspapers do not like 1t.
One of them complains that " the meeting took
"a curious bent near its close, being adroltly
changed into gathering for the indorse-
ment of a somewhat noted local politician.
"Tbe way the speaker flOurished the whip
"must have been exceedingly amusing TO the
" Greeley men if there were any present, for
ait was especially dangerous to the adherents
"of the Presidential candidate in whose behalf
"the meeting was called" We should think
so. indeed for the Generals speech, after an
adroit reference to his recent celebrated can
yass, and hint that he should not forget the
Republicans who in that campaign took part
against him, was denunciation of the scheme
of Civil Service Reform which is just now the
principal plank in the Grant platform. And
how delicately Gen. Butler stated his objec-
tons to what he called this "humbug !" 1t
means, said he, that the President shall have
but one term, while for the petty offices
we are creating an aristocracy of permanent
placemen. "He believed in turning the offices
Inside out every four years. They
would be better conducted by fire.
"quent changes. 1t is not the new
cashier who robs the bank, but the old one
"who has gained the confidence of the cor
"poration," Of course VIC all 300 tho applica-