Fayetteville observer. [volume] (Fayetteville, Tenn.) 1850-1966, 1872-05-16
Helmbold-SuccesS too
much for Him-a Warn
ing to Young Men.


ebrated advertiser, maker ant
Ederler in remedies for shattered
constitutions and other patent
medicines warranted to benefit
the world at large9 Not long
since be cut the biggest splurge
in New York; but now the places
that knew him promise to know
him no more. There has come
a change in his fortune, a tide
in his affairs which has swept
him not only away from the bus.
mess places he once haunted
but across the wide ocean to
the shores Of a foreign country
His large and beautifully-fit.
ted store on Broadway, for SC
many years a prominent land
mark, is closed. No more are
to be seen crowds of customers,
or creditors for that matter, en-
tering or coming out of the
vast concern wherein SO long
the lively little doctor dispensed
patronage to papers and patent
medicine to the public.
Why this failure? Letters
come from various parts of the
country asking if Helmbold
has failed, and if so, why?-
Those who pass along the street
noticing the store to be closed,
ask why a man of the business
and wealth of Helrnbold should
thus suddenly pass out of sight.
Helmbold's success in busi-
ness was wonderful. He was
that paradox known as the self
made creature of circumstances.
Possessed of great pluck, and
more than ordinary ingenuity,
he advertised in nearly every
paper in the country. Its safe
to say that in the past ten years
he paid the press of the United
States not less than $3,000,O00
tor advertising. When he
began business the remedies
put up by him were prepared
with great care and possessed
genuine merit. As he was
bold and liberal the press and
people stood by him. His was
not a passive policy, but an ag-
gressive one into the business
Of the city and country. He
proclaimed from the house-tops,
points of rocks, sides of barns,
ends of bridges, rails of fences,
columns of newspapers-from
all places where an an advertise
ment could be placed-the vir-
tues of Helmbold's preparations.
His name became a household
word throughout the land.
Flushed with that great sue
cess which always attends ear
nest effort, judicious and liberal
advertising, he ran into cxtrava-
gance. His failure was not the
result of over-advertising, but
the result of injudicious living
and that dissipation which has
carried so many thousands
aye, millions Of men to ruin and
premature graves. He fell in
to the error of believing that
show. vain display, tinsel and
fast living marked the man Of
business. When beginning in
life he set good examples to
business men, and prosperity
marked his course. When en-
ioying that fortune which en-
terprise and pluck brought to
his pocket, he commenced setting
bad examples to the young men
of the country; when that for
tune which had smiled upon
his honest and honorable efforts
deserted him and punished him
"a warning to every young
business man in the land.
Wherever he went it was for
display. A turnout costing
between thirty and fifty thou
sand dollars, conveyed him from
store to dwelling house, and up
and down the drives of Central
Park. He fiaunted his extrava-
giant gew-gawsin the face of the
plodding, respectable and res
pected business men, expecting
them to follow his example,
He lived for style, for show,
and a display of that wealth
which had been so literally be-
slowed upon him by the people.
His disbursements were not
with an eye to charity, or with a
view to help the deserving in
dustrious, struggling in garrets,
cellars and by-places, in manu-
factories and on farms, but
simply for his own qualification.