American citizen. [volume] (Canton, Miss.) 1864-1890, 1872-01-27
A Few Words to our Friends.

II leu HIS name as Il SuDScl1Dcr, Saylll
S he could not Cor would not pay
advance; that he was taking, or ha
taken, the Malt, and never paid ft
1t until the end of the year. We di
= not enter his name upon our boOl
Had he left word that he would pa
| in a short time-very soon whe
he 'sold his cotton, in few days
or something of that sort, we woul
have sent him the paper, for he is
gentleman, and doubtless would pay
but when he stated as a sine qua non
an ultimatMn, that we must wal
twelve months-i. e., we must wOrl
for him a year before we received
any pay-we could MT see it, ant
did MT send the paper. AS this mat
ter of paying for paper in advance
seems to be imperfectly understood
by great many persons, and as il
interests our subscribers as well as
ourself, we will consider it a moment
on general principles, without refer
ence to our friend G..
Seeing Canton's need of a first.
class newspaper, we have invested
three thousand dollars-aU our cap
ital-in presses, types, fixtures, etc,
to enable us to supply the need.
We have rented room at $25 per
month; a journeyman printer at $40
per week; we pay $40 per week for
the newspaper that we print on, and
there are at least $15 per week CON
ting6nt expenses, oflice-boy, ('cub,'
or 'devil,') inks, wood, lights, etc.
Here is an aggregate monthly ex-
pense Of $220.00-leaving out of the
estimate entirely our own services
as printer, editor, and general slosh-
about. This sum must be paid week
ly and monthly, promptly; else our
Operatives" and Kellogg would
"dowse the glim" of THE CITIZEN
in short order; our friend Yeargain
would be our Monsieur Tonson
come again, the 'cub' would growl,
and the devil would "raiSe 'hell'*
generally. .. Now, where is this
money to come from9 From the
subscribers, of course. There is no
other source. 1t is not presumed
that there is any income from adj
until there is a circulation;
there cannot be a circulation until
there are subscribers, and there can
net he subscribers without money
ergo, &c, you perceive the necessity
Of paying in advance. -. Paying in
advance for a newspaper is not pay
ing for thing betore gov get it, to the
extent, and in the sense some seem
to think. You deposit with us three
dollars, and we Immediately begin
to pay you back in weekly install.
ments. There is very little danger
Of not getting the money back. A
ong and well-established journal |
ike TIE CITIZEN seldom fails.
Another view of this matter, not
,hought of by some, is, that in com
)clling some to pay in advance, and
others to go on until the
md Of the year-and sometimes two
md three years Gas we know some
publishers do, lis great injustice
o those who do pay in advance.
Money is worth, at least, ten per
ent. The man, then, who pays in
dvance pays $3.50, while the man
Who does not pay until the end of
he year pays only $40. Is not that
manifest injustice to the advance
aver? 1t certainly is; and that is
Iecisel,; what we will not do to
hose good advance paying subscrib-
rs who have stood 10y us and our
apcr these twenty-one years.
We desire to extend our circula-
on-we want large subscription /
St-but we do not desire it at or )
'cn expense. We have been in the +
business many years, and
e know from dear-bought expert
nee that it cannot be conducted
ithout grert loss unless the cash
,Stem is strictly adhered to. In
he credit system, every third sub
.riber is loss and the loss of one
lird takes all the profit off the 9th e
: two; and thus it will be a losing Il
uSinesS every year. N
We have but one price for THE d
ITIzEN-" three dollars per annum,
ddrdRce.' To these terms we E
lall rigidly adhere, like the teeth tt
a skeleton to the old .jaw-bone. Il
If our friends { and enemies too, if b
e have any-GOD forbid y like THE II
ITIzEN well enough to take it, they y
IN certainly raise three dollars, or
10, which pays for six months. =
ONE along, then, with the funds,
I'd take it. Don't wait for us to
* you, personally; that is not our
tyle.' We cannot "go to and fro,
ld up and down in the carth," and
ross over and back button-holing r
I'd boring men and women with d,
lportunities to 'take our paper
HE CITIZEN is published : in Can =
N; the Office is on the public square; =
the corner of two great thorough
res, second floor Masonic Hall
Hiding (in the Hall itself, by the =
ayD; it is seen, and read by all ~
EN- (wOmen and cnildren) here and =
the regions round about; and we 4,
Ike the high ground-the knee-plus
ira stand-that, if it is rOrthy of
ppOrt, men and women will come, In
send, and take it, and pay for -,
Just as they would 90 to a No. l VI