Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1872-03-05
COMMON SENSE.
How 10 Save FIfseen demonstrating
Disclosures.
Read CaFeFuIAx-It VIII AstonAsh, Proat
and Crafty You,

The manufacturers, agents and astool-
pigeons" in the interest of other sewing
machines represent that the Wilson sew
ing machine Is Of Hno Rccount;U thai sit
Will wear out IN & MONTH" and advise per-
sons desiring to purchase a sewing ma
chine 70 "buy any other sewing machine
but q Wilson, The reason they so falsely
represent he Wilson machine is tina their
Dresd and butter depend upon it, for
wherever the Wilson sewing machine lie
its reputation is established,
and the calling OF its enemies Is ended, as
people will buy no other machine.
The wilson sewing machine Is the best
II the world, and It's manu- iacturers invite
b ssverest mechanical and expert criti-
cism. Il is made from the best quality OF
steeI and iron. Every part of IL liable to
wear the least particle Is thoroughly case
hardened or spring tempered.
Inc wilson sewing machine will do q
larger range OF work than any other fam
lily sewing machine, and do il better.
Inc Wilson Sewing Machine company,
with Its immense factories and large
stores and ware rooms liz New York city,
Philadelphia, st. Louis, and In many OF
the smaller c%ities, together with its large
capital employed exclusively in the SOW
Ing Machine interest, cannot, and dare
nos make anything but the very best
qusnEy Of sewing machines; it has too
much moneyed interest az stake. No per-
son should entertain a suppositiOn for g
moment that the Wilson Sc wing Machine
company would place upon the market q
sewing machine that was not frst-class in
every respect, knowing full we'll that any
other thsn q hrst-olass machine would be
. total failure, and bring financial ruin 70
us stockholders. chsgrin snd humiliation
70 us ohcers, and great satisfaction 70 its
enemies and compstii ors,
Inc wilson Sewing Machine company
Is Justly entitled to the honor OF being
characterized as a "pUblic Oenefaotor,5
Tor placing upon the market q hrst-olzss
sewing machine st q price within he
resch OF the poorest people in the land,
snd 81 Jne same time finishing it in srtis-
TIC elegance, pleasing TO the rich and fss-
tidious.
The managers Of the Wilson Sewing
Machlne company, in placing the Wilson
sewing mschtne upon the market at q
price greatly below that Of any otner sow
ing machine claiming to De nrst-elsss,
anticipated universal public appreciation
and a large demand for their machines,
which has been realized in excess of their
highest expectations,
notwithstanding the unprecedented
success and popularity of the Wilson sew
Ing machine, thsre are still a few ipcred-
ulOus people, easily influenced by the
representations Of parties interested in
MAINTAINING the high prices of sewing
machines, 70 believe that q sewing ma
chtns must necessarily be sold at q high
price 20 Do q good one, and thereby sub
NIT willingly to be imposed upon, But.
granting the price to bs the only criterion
OF ,eXcellenoy, q point on which thew lay
so much stress, then it necessarily follows
thai, IN Europe, the Wilson must be the
best machine, as its retail price there is
x nhnua TIM H. - $50 -
singer machine, the price Of the former
being SIS and of the latter SS2 so, whila
the Wilson of the same class is $40 This
startling statement csnno be gsinsaid, as
1t Is taken from the circulars published In
Europe under the corporate names of the
respective companies; and if It be the best
in Europe-snd, according to their own
argument, 1t is, as we have shown-then it
must be the best here also.
The cost of material and labor in the
Wilson machine and all other machines
claiming to be hrst-class is about the
same, and will not vary one dollar either
way. Therefore, il the Wilson Sewing
Aachine company can afford to sell the
Wilson sewing machine at $50, all other
companies can Gfford to sell their
machines at the same price, and as they
are competent judges regarding their own |
capabilities we leave the public to judge
the others.
The Wilson Sewing Machine company
supports as fine store. rooms in all the
principal cities in the world as any other |
mschine company, ard in many
cities more elaborate establishments, |
consequently their expenses are proper
sionately the same; therefore they have
no superior advantages that enable them
10 sell the Wilson machines al g reduced
price.
The question is frequently asked why
the Wilson mschine is not sold at the
same price of other machines If it Is rs
good, and thereby avoid the combined
competition of all the other machines,
Tbs answer is that they ara making
profits on them ct present prices,
md that they sell ten at present prices
% where thsy would sell one at regular
lrices, Notwithstanding the m-isrsprssen-
regarding their annual sales.
Now, in conclusion, we have only this
o say: If you var a good, reliable,
irst-clsss, durable sewing machine, buy
Wilson, and thereby save from fifteen
o twenty dollars. We have given you
he 'points" whereby you may tadgs for
what claims the Wilson ms
hine has for public favor. The new
Viison under-fsed shuttle sewing ma
hine must not be clssssd with any other
Machine bearing s similar Dama or part
Z the name.