Bristol news. [volume] (Bristol, Va. & Tenn.) 1867-189?, 1872-07-05
HOME EXTERPRsSE.
4 FLaulsEl Gtfs Establishment at
LyncIibGITg.

LJHCHDssESs
The beneficial results of fair dealing
and judicious advertising are striking
IN cXcmIlilied in the wonderful sue
cess of the well-knOwn house of GCG-
GENHEIMER d Co.. ia Main Street.
About four years ago the prOprietors
conceived then the novel idea ofaddinC
to their extensive retail trade whole
sale department, which would afford
country merchants an opportunity to
purchase their dry goods, notions,
boots, shoes, hats and trunks in Lynch
burg, thus saving valuable time and
travelling expenses. Of course there
were some who ridiculed the idea of Il
WHOLESALE DRY GOODS HOUSE
in Lynchburg, and who predicted the
speedy and disastrous failure OF the eX-
pertinent. But the Messrs. Guggen-
heimcr were too astute to be influenced
by the Mrs. Grundys, and the effort to
build up a wholesale business was ac-
cOrdingly made. The advertising col
umns of the newspapers in Lynchburg
and elsewhere were pressed into service
and it soon became known, far and
wide, that a Lynlhburg house propos-
ed to offer inducements to country
merchants equal to those afforded by
the old established houses in the North.
Truth always travels slowly, and it
necessarily required several months to
convince the majority that the propO-
sition was not only made in good faith,
but that the proprietors of the estab-
lishment were fully capable OF redeem
ing their pledge.
An examination of the hooks at the
end of the first year demonstrated the
fact that the retail sales had not only
been increased more than one hundred
per cent, but that the wholesale bust
ness had amounted to several thousand
dollars more that the most sauguine
member of the firm had dreamed Of
The country merchants who had du-
biously patroniZed the establishment
had opened their eyes to the fact that
they actually obtained
BETTER GOODS AT LOWER PRICES
from Guggenheimed & Co. than they
had ever been able to purchase in Bal
timore, Philadelphia and New York.
Not one had been imposed upon with
damaged or questionable auction
goods, bnt their orders have been filled
with
sCRUPULoUS FIDELITY,
and invariably clipped by the first
! train. Indeed, their goods had gone
off so rapidly that by the opening OF
she next season their shelves were
empty.
1t is not necessary to say that those
who had found it so profitable to spend
their money in Lynchburg continuing
| TO do so, aud that their orders became
larger and more frequent. They found
that they not only got as good and
cheap goods here as in the North, but
that saved very considerably in the
items of travelling expenses and
freights.
The fame Of the then thoroughly es-
tablished wholesale house extended to
localities i'm which it had never before
been heard of, and the consequence
was q doubling of the force of
CLERKS AND Statesmen,
and qoadrupling Of the business OF
the firm.
At the end of the second year, the
house had made a reputation second
10 that of no other similar establish
ment in Virginia. Its patronage is
still extending, and through its whole
sale trade OF $3.50, 900 last year was con-
sidered wonderful, its business this
year will fall very little il any short OF
100000,
independently of an enormous retail
/ trade
IL is impossible to give an adequate
| idea OF the establishment in q brief To-
/ cal notice. The store is one OF the lar.
1 gest in the State, but much too small
1 for the colossal business its proprietorS
have built zap by indomitable energy
and iudiciOus use of printers ink.
There is no article in the way of dry
goods. notions, boots, shoes, hats, car