The Middlebury register. [volume] (Middlebury, Vt.) 1850-1882, 1872-06-18

GU. luOSc Wnlcn CONTAIN advertisement
in which the house is interested are mark
ed upon the front page heading.
The clerk opens bis book of advertis
ers, and under each name and date mark
the notice, specifying description of ad
vertisement. Then the papers are placed
in their proper racks there are 1900 o
them, arranged as States, alphabetically
beginning with Alabama, and so OF
throughout the list These papers ar,
kept in the racks for six months, afteI
which they are tied up, marked, and laic
away. Here again the perfection of the
system is shown. If the second clerk
book don't show the proper marks of in
sertion, then the receivers book is search
ed, to learn if the paper has been receiv
ed if it be not received, word is imme.
diately sent to the publisher announcing
the fact, the missing numbers are imme
diately sent, the advertisement, if insert
ed, is posted if it be not forgotten, the
advertiser is not charged for it, nor is the
paper paid for it. There cannot be any
mistake. No private advertiser, unles.
at great expense and trouble, can do this
work as effectually y as this firm. The
visitor, if desirous of advertising, is ther
taken into the private Office of the head
of the establishment. IF unacquainted
with the best modes of advertising, he is
informed of everything interesting upon
this point. The impression made upon
his mind by this interview, is that he is
talking with thorough master Of his bus.
lness.
His means are limited, and he wants
to know how he can best reach the Gus.
toners, and he is made acquainted with
all the available points. When list of
papers has been selected, the form of ad.
vertisement is drawn out and handed to
the clerk, an estimate is made and given
to the customer, and contract is signed
Easing into another room are seen three
openings. The centre is occupied by the
cashier, and no approved bill is ever pre-
sented twice it is forthwith paid It is
this strict business habit which insures
such attention for the firm from the thou
sands of publishers in the country it in
ures to the benefit of the advertisers, be-
cause this firm can make the best terms !;
the money is always sure whenever it is
earned and wanted. To the cashiers
right is the book keeper, and to the left
the city advertising superintendent. Be.
yond these openings is a long row Of
desks, each one occupied by the head of
one of the many departments. Here is
the City Department, also for circulars
and the packing of electrotype cuts to be
mailed or expressed. Here sits the cdi.
tor and assistant of the AMERICAN News.
PAPER REPORTER AND PRINTERS GAzET.
TIE.
This is a weekly paper published by
this firm. Whilst it is specially devoted
to the newspaper men, it embraces mat
ter of interest to all classes. 1t is a pa.
per of high character. 1t gives the list
Of new newspapers, of changes, and ev.
erything calculated to enlighten publish.
90, and Leor ol;va professional good
feeling. The favor with which this Re.
PORTER is received by the entire press is
the highest proof Of its value. Next to
these gentlemen come the assistant-book
keeper, the heal Of the list department
the city checker, the list checker, his as.
sistant, the letter mailer, the REPORTER
mailer and his two assistants, the editor
and two assistants of the DIRECTORY.
The last department which we will visit
at this time is called The American
Printers Warehouse.
1t is located in room specially Sc,
apart for the purpose, and is stocked with
all the materials needed for q complete
printing office. Out of town publishers
can be supplied with presses, cutters, type
inks,&c of the best quality, and at the
lowest market rates thus obviating the
necessity and expense of visit to New
York, where, ifthey did come, they might
be unacquainted with the first hands o.
supply. There is not only saving o.
time, but largely of money, because the
extent of the firms purchases, and their
prompt cash payments, enable them te
sell at the lowest figures. 1t is this de
partnent which affords such accommoda
tion to newspaper publishers, because, as
full stock is always on hand, supply
Of needed materials can be Immediately
forwarded. Thus, this agency benefit.
publishers and advertisers, and deserve.
the prosperity which has attended it from
its incipiency. In these several room.
are collected the printed thoughts O.
seven thousand master minds, who write
from every standpoint, and which, like
the Sibyline leaves, must be properly
read to enable one to grasp the grea
mission work of the American Press.