Lexington weekly intelligencer. (Lexington, Mo.) 1871-1887, 1872-01-10
rns SECRET or 1. I. slTxART's
MERCAXYlLI SUCCESS.

afforded by tho man who leads tho
mercantile world Of this continent.
Men envy his success who might have
stood even with him in tho race had
they but inf.xibly held to similar
rules.
First and foremost In the stand
which Mr.. Stewart took was tho rule
to permit no misrepresentation Of
goods. Purchasers were not slow to
find out that in this establishment
there need DO no fear Of imposition.
Whether they were perfectly ao-
quaintcd with the nature of the goods
which they wished to purchase, or
were entirely ignorant on the point
they were sure of having the truth
told. Mr.. Stewart had II thoroughly
understood by all his clerks that they
must tell the truth, and he had tho
Injunction SO conspicuously placed
that his employees were perpetually
reminded Of tho great rule Of the e..
tablishment. If clerk WAS discovered
in MI overstatemcnt or a fslsehood,
he was instantly dismissed. The
natural consequence of this course
was the rigid sclf-advcrtising power
tof his business. When men and
women saw, "Go or send there, for
you are sure to get just what tho
'ticlc is represented to be-" then
friends and neighbors are not slow III
ayaiIinp themselves of the advantage.
The rigid observance ofthc "one-
price system" was n rule necessarily
cooperative with the first. Dealers
confess that it is exceedingly difficult
to maintain this rule, and where
large proportion Of business Is trans
acted on credit 1t is we'll nigh i'm
possible: but when the rule 10 pay
Oh delivery" it can be maintained.
Comfort is brought to the house,
hold of every customer when lie feels
confident that he can send child or
u servant to make purchase, and ho
will be sure Of not only getting the
article lie wants Shut obtaining it on
exactly the same terms MS if he wer"
to 20 himself. 1t Is a great thing for
the merchant 10 discover that the
money of the poor man is as good a.
the money of the rich-the cash OF tho
stranger as good as the cash ofthe ac'
quaintance.
In Mr.. Stewards vast establishment
the clerks have no option whatever IN
the regulation Of prices this they
know, can never be taken out OF tho
hands of the employer.
Ninc-tenths of the tcrrors of shop
ping take their flight III view OF these
rules, and husbands can pluck up
courage to go with their wives when
they understand there is to be no
bndgering aud jewing.
There is still another rule with Mr..
Stewart, which has immediate rela-
ton to the comfort and advantage OF
the customer. and that is his emphatic
prohibition Of any importantly to
purchasers. Who is there, having
had any experience Of shopping in .
city, that does not feel kind OF
terror of a certain class Of stores I
He retains o vivid impression OF his
helpless bcwildermcnta amidst babel
of recommendation and solicitations,
until al last, in sheer confusion or
from desire to escape, he purchases
an article he did not want, and won't
cut ofthe shop with All inward reso-
luton never to enter it again. But
here you may gaze upon millions Of
dollars worth Of goods and 90 man
will interrupt either your meditstions
or admiration. Among the highest
productions of the cunning skill OF
man you may make your choice with
out fear of the least intermcddling
importantly. - Lippincotfs Naad-
zine.