Frostburg mining journal. [volume] (Frostburg, Md.) 1871-1913, 1872-06-01
A Collection Of Valuable Hints on the
Best Means OF Advertising.
From the Detroit Tribune.

tnlnS OF tHe udsn III thShi, "ithout
great exaggeration.
Don't be afraid to invest in printers
ink, lest your sands of life be nearly
run out.
Large type isn't necessary in advertis-
ing. Blind folks don't read newspapers.
Never run down your opponents
goods in public. Let him do his own
advertising.
You can't eat enough in one week to
last you whole year, and you can't
advertise on that plan either.
Injudicious advertising is like fishing
where there's no fish. You need to let
the lines fall in the right place.
It's as true of advertising as OF any
thing else in this world-if it Is worth
doing at all, it is worth doing well.
Handbllls and circulars are good OF
their kind, but they cannot take the
place of newspaper advertisements.
No bell can ring so loudly as u good
advertisement. People will believe
what they see rather than what they
hear.
Small advertisements. and plenty of
them, is good rule. We were all ba-
bies once, yet we made considerable
noise.
We don't recommend advertising as
the best way to get a wife; but we know
that it is best way to get good trade.
When you advertise, see that you do
it on the same principle that you buy
goods, get the most you can for the
money.
If you can arouse curiosity by an adj
vertisement, it is a great point gained.
The fair sex don't hold all the curiosity
in the world.
People who advertise only once in
three months forget that most folks
can't remember anything longer than
about seven days.
Quitting advertising in dull times is
like tearing out a dam because the
water is low. Either plan will prevent
good times from ever coming.
A constant dropping will wear rock
Keep dropping your advertisements or
the public, and it will soon melt under
it like rock salt.
A man should do for his advertising
something as he does for his stock o.
goods-arrange it 80 as to attract atten
ton by its novelty, variety and gooc
taste.
When people see o man advertise
they know he is a business man, anC
his advertising proclaims that he is no
above business, but anxious to do it.
"Dull times" it is said, are the bes
for advertisers Because when money
is tight, and people are forced to econo
mize, they always read the advertise
ments to ascertain who sells the cheap
10 h.
best advantage.
According to the character or extern
of your business. set aside a liberal per
centage for advertising. Keep yourself
increasingly before the public; and i
matters not what business of utility yol
may be engaged in, for, if intelligently
and industriously pursued, a forum,
will be the result.
The man who advertises shows NO
only business talent above his neigh
bors, but he may at once be reckonet
publicspirited men of the community
He who hides his light under bushel
when such advantages as those at pres
ent afford are SO freely offered him
does not deserve to succeed.
That was profound philosopher wht
compared advertising to growing crop
He said: /" The farmer plants his seed
and while he is sleeping his corn il
growing. So with adver Using. Will,
you are sleeping or eating your adver
tisement is being read by thousands o
persons who never saw you nor heart
of your business, nor ever would, if i
had not been for your advertising"
A prominent advertiser of New York
received short time since lette
directed to him at a street and numbe
from which he removed over seventeen
years ago. The writer stating that h,
had noticed an advertisement in an ole
newspaper and wished to make som,
purchases in case he was still in bust
ness. This shows that newspapers ar,
not always thrown away and their con
tents forgotten.
Jones invents some small articl,
of great value and makes money GU
Of it. Brown gets up new thing in
the way of advertising and finds it 8
mine of wealth. Robinson, though
really much astonished at these results
merely says: Perfectly simple-any
one might have done that" Yet Rob
inson plods on as usual; these
"perfectly simple" things are left un
tried, and people soon begin to think
that r. himself is perfectly simple, as
are most men who continue to be left
always out in the cold. .-
The progress of population and set
Element is so rapid that "good old
house" which does not advertise is in
danger of losing much sound custom
Some people think it smackS of dignity
to say they can live without advertising
They may ive upon this kind of dignity
but life is one thing, and success in lite
is another. A good reputation in bust
ness cans that you shall be widely as
well as favorably known. A good ad
vertisement is worth a good price. A
bad advertisement is worth nothing.
A French writer says that "the reader
of a newspaper never sees the first
insertion OF an ordinary advertisement
the second insertion he sees, but does
not read the third insertion he reads
the fourth insertion he looks at the
price: the fifth insertion he speaks OF
it to his wife the sixth insertion he is
ready to purchase the seventh he pur.
chases.' Your object in advertising is
to make the public understand what
you have got to sell, and if you have
not the pluck to keep advertising until
you have impaired that information, all
the money you have spent is lost.
1T any one knows your firm to be the
best in your peculiar line, everybody
becomes your good and willing refer,