The Charleston daily news. [volume] (Charleston, S.C.) 1865-1873, 1871-10-30
BUSINESS NOTI CE 8.

1xrrpvrEw,sa,-When a citizen attains TO
anv prominenco "interviewers" are pretty sure 70
lay special claim TO his consideration; anu' Nv
matter how urgent or pressing may be MS GALS,
these gentlemen present themselves, ana go ln'o
part. culars; when 10 ! the citizen next hnds hlm-
self occupying prominent place IN some WIDELY
read newspaper. A case has recently occurred
in this city, which will serve to Illustrate the
above.
| Another enterprisng reporter-this time CITY
one-afer reading the late interview between
sbrother Of the quill" al prominent cl1izen''
proceeded 10 Wilson'S grocery, at NO. soo Mug
street, and desired to see Mr.. wilson. Tnat gen
tleman, on hearing his name mentioned, emerged
| from behind the pyramids OF boxes anu oags
| which usually crowd his extensive bazaar anu
was confronted with an interviewer" After the
usual courteous interchange which marks such
occasions and remarks upon general topcs' Tue
following highly interesting subjects were toucheo
opon
Reporter. "Xr. Wilson, observe by The NEWS
that a citizen OF Ch rleston appears to be luily
| acouainted with the "rurns" by which you have
sncceeded in business. Are his inferences cor
rectm
Mr.. Wilson. "You can wei Judge my surprise
| on reading an account OF that interview; outl
must confess that IT was generally correct"
Reporter. 81 see that 1t is said that you have
taken a new Departure Do you regard the
manner Of making known to people The character
OF your goods In the light Of new departure p
Has 1t not been done from time immemorial"
Mr.. Wilson. "well, yes; but have observed
that advertisers have too much sameness. You
see believe land have practiced ip that, 70 a.
trac. attention, We should give something new
day by day, Il swhen people look for notices OF
this character, they do not Ike to read the same
thing. What is wanted is change, and have
laid this down as my policy 1t may notst5sctly
be a new departure 10 advertise, but you must
accord the proper credit for the conception
which have formed"
Reporter. "Do you not regard your business
fully established, and the necessity as haVlog
passed for still communicating through 'nlS
channel with the pc pie ~
Mr.. W lson. mo, sir, do not iCf when Que
hasmade the pubic acquainted Win What he 10
dong, It still remains ss duty to be carried out'
The people look for your continuance anu Soa
be come q barometer OF trade, no'ing it' rlse anu
fall, and lend yt lily TO the city OF your aooie."
J Reporter. ITO be more plain, does this style OF
communicating advertising, mean) with people
nav: in other words. does the remuneration COM
pensa,e, by way Of the return Of sales ~
Mr.. Wilson. ut certainly does. carry II out
in this way: the day before the consignments ar
rye place my advertisements before the people.
| Tbey scan them. The articles are at hand Oust
what ,he7 need,) and the result-qutcS sales.
This is simple business transaction, and ought
to be thoroughly understood, but l. does not ap'
near to be. 70 use an old axiom, there's money
In it,"
Reporter. "Are your consignments as large as
the late interview stated them TO bem
Mr.. Wilson. Very nearly. II had the time,
It would arrord me much pleasure to show you
the freight tils Of our house, and then you would
be convince that 1t does pay TO communicate
with the people ty advertising"
Reporter "Then, az to understand oy Whas
YOU say, that you a atriLate, mainly. your sue
cess In business 20 the use OF the newspaper COL
umn-otherwise, advertising ~
l. Mr.. Wilson. 'Wel in rery great part. vi
course. through the kind all Of patrons, (whose
attention. however, was originally drawn through
nv announcements have obtained patronage
also from others for my rule has always been 70
deal jlstly, and having established that reputa'
ton. am, in connection with that, aud making
known what is wanted by the people, enabled 10
fee. thai my success has thus far been secured"
Reporter. 81 should net judge, By looking at
the advertising c.umns Of the daily press that
| YOUR example is followed very extensively. Have
| you any idea why those in a like business have
not adopted your mode to secure success?'
! MIR. Wilson. "wel have never allowed my
ee,fto b. diverted from the even tenor OF my way.
I have never given thought why gentlemen in
business OF the same character leave this chan
mel untouched. or one thing am sure, saw
where the move was 10 be made, and have, thus
far, succeeded ~
Reporter. "AmI asking too much by reque.t'
ing you to give me an approximate idea OF what
you pay yearly for advertising :"
Mr.. Wilson. "of course, would not be expect
ed to give q direc: reply to such question. And
/ might be placed on the roll OF egotism in max
ing such an q. nouncement. But l may he al.
lowed to say, have Invariably paid printers
bills the FIRST thing: and when q man keeps
square with his printer, he cannot be otherwise
than successful"
Reporter. I'D you not think one OF the great
secrets Of success is SPECIALITY :"
Mr.. Wilson. "Yuu are correct in the observation.
While enumerating the goods on sale at our
house, never neglected to mention our specially,
which Is that Dollar Tea; and all OF those who
favor us with business have spoken very highly
OF the article In business there should be spe'
cialty, and that has been ours"
Demands upon Mr.. Wilson'S time being pres
sing at this juncture the interview closed, the re.
porter concluding that araoillty and attention to
business, with punctrslity, aided by liberal use
of the means OF making known to the people
where and how to purchase, are the secrets Of
the success OF Wilson Brother
BILL HEADS printed Gu fine paper at s3, 81,
ss ca 5o and IS SO per thousand. according to