Connecticut western news., 1871-07-28
Here and There in Advertising.

After twenty years of incessant labor, merchant of New York. who sh Il be nameless, found himself just where he began twenty years ago, without dollar he did not owe. Seated at his desk one morning, pouring over bills and other unsatisfactory documents, he asked him. self for the hundredth time, how it hap pened that his neighbors were flourish ing, while he stagnated, and found 1t 8 hard matter to hold his own.
 He said to himself, 1T work twice as hard as they do :; am as honest and prompt in all my dealings, and still l do not make headway. There's my fami- ly growing up, and my eldest boy, now in the firm, and he must have, what l fear, unless I make better sales this sea- son, shall find it very hard to give him, fair portion tf the profits. What must be done ?" .t-
 As he asked himself this question, a respectable-looking young man, with 8 book under his arm, entered his office, stood before him, and immediately ad dressed him with polite ''good morn ing," which salutation the merchant as courteously returned.
 II have called on little matter of business, sir. "
 'Yes, sir" said the merchant, pleas antly.
 He hoped he YVES about to receive an order fer some goods.
 elf you are advertising now I should like to receive your order -"
 The frown returned to the merchants face, and he turned from his visitor with:
 II am not advertising, sir, and do not intend to-.
 "You could not choose better medi- um than the firm represent"
 "Times are bad, young man."
 "The more reason that you should en- deavor to stimulate trade.''
 ''I don't believe in it, sir.'' "That is strange"
 "Never advertised in my life"
 ''Stranger still," thought the young man, as he quietly took his leave. half aloud: -.. z :s- ......-..s.. You won't last long, old gentleman, if you don't advertise"
 A gentleman with care-worn look on his face, who stood in the doorway as he passed, happened to overhear the re- mark. Walking into the office, he asked: " ....- .. ...- ...-
 "Who was your visitor, father?''
 "One of those troublesome adver tising agents. All nonsense throwing away ones money in that way. We've none to spare"
 "Any orders this morning ?"
 "No, , said the old gentleman, with a sigh, '' and yet that last lot of goods are splendid I Suppose they'll be on our hands next.''
 The son answered not word, but went to his desk and examined his pri- vate bank account. a.
 Presently he said '' It isn't much, but I'll do it; ," then taking up his hat he left the office.
 About a week afterwards the old mer- chant sat as usual, at his desk, more than ever discouraged and anxiSus.
 eff I>could only get rid of that lot of goods," he said to himself, 'I should be saved; as 1t is, we are ruined. l have written to all my customers, but they are all supplied. I ought to have real ized fifteen thousand dollars, easily. It's terrible, terrible '"
 The office boy entered, just then, with letters from the postofice. He opened them, one after another, and groaned over their contents. There was one more left. He opened it, and read
 Gentlemen: Please send us sample of your cloth. If approved, we will take the lot at your figure.
 Respectfully,
 '2' -lT'i G. o. A. HEAD, & Go.
 Bless us," said the old gentleman, 'I've never done business with those people. But they are as good as gold. How d'd they know tl.at I'd the goods they want? We'll, thank heaven, we are saved from ruin 7" When his son came in, he found his respected progenitor trying a pas seute
 "All right, my son we're saved Here, read that letter Hallo! I've overlooked the postscript. Whats that ? We saD youa' advertisement in Me llnily Babbler.' Why, why-it's mistake, , and his countenance fell.
 '" It's no mlstake, father," said his son, joyfully.
 #" But I never advertised in my life.' D
 II did, though
 "You .
 "Yes have spent three hundred dollars in advertising, and here's the re- suit. A pretty good investment, eh ?"
 The samples were all right, the goods sent, and the money paid. The junior member of that firm has serious thoughts of getting straight jacket for the old gentleman, for he's almost gone mad on advertising; and he possibly would stoI him, only-IT PAYs.-Ro,UeUs Nepspa per Reporter.