Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1871-10-17
QUEEN
@O ESEsN
INSURANCE COMPANY
OF LIVERPOOL AND LONDON
Continues to give protection sgslnst loss By
nre at an equitable advance In rates.
cspliaI $4,000, coo Sterling.
OFFICE CT QUsEN Insurance Co.,
U. 3. BR sea, w BROADWAY,
NEW YObK, OcloDer Q. 1871.

U. {. BR 'Rca, IL BROADWAY,
NEW YobK, October Q. ls7i.I
Any business fully proved to be unpront-
able should be abandoned.
Acting upon that principle, this company
Withdrew their agency from Chicago in
February, lS70, ard a result HAVE No
LOSSES IN THE TERRIBLE CONFLAGRA-
lion THAT SWEPT OVER THAT CITY
YESTERDAY, affecting the financial, COM
me- zcial and insurance Interests OF the whole
country, crippdng and tmpairtng many of
the Oldest and soundest insurance COM
paniess and l4tterly running so many, that
properly holders with difficulty decide where
10 look for protection.
We trust this calamity will OF necessity end
the reckless ana, in many instances, scsnda
Ious competition that has sprung up within
the lest two years, sluoost driving prudent
underwriters from the field, and giving un-
mistakable premOnlttOn that 6 day OF wreck
and retribution was certain in tho not very
distant future, and which Is only prectpitat.
ed by this terrible visitation OF Providence,
Insurance is one of the main pillars sus-
tanning the credit of the mercantile interest,
ana should be so mans ged as 10 make sure
its sa lety and Bouudness under all circum.
stsnces-in fact its stability should be
above all suspicion,
This ca j never be unless und dsrwrIters ad-
here to such rates of premium as experience
has proved to be adequate and necessary To
meet ordinary losses and provide a reserve
orise. No prudence or foresight can foreteII
the time o place that the blow will fall vet
Il is sure to come, as the Pc cords show: Troy
Portland and Chicsg0 succeeding each other
In increased magnitude, more than outsIrip.
ping the gigantic growth of the country.
The mercantile and insurance interests ara
so intimately blended that 1t IL reasonable to
assume that the former Will readily and cor.
daily resUond to any reason able demand
of such companies as have fortunately
escaped the general wreck, or have stock.
holders able and willing to make good their
I'm mpaiTIneuts for an equitable ADVANCE of
rates, sufficient to bring their business to a
paying point and give assurance OF a future
sound condition.
RATES MUSr BE ADVANCED TO A
PAYING POINT OR BUSINESS DECLINED;
the future SAFETY OF insurance depends upon
underwriters adhering to this position.
We therefore advise our agents, in rsspond-
ing 10 the increased demand that Will inevi-
tably press upon them for the Queen 3
policies, not to charge unreasonable rates,
out 10 Il rmly adhere to the spirit OF the above
ard insist upon sUc1 equitable advance as
prudence tnlperGtire,y y demands
Agents, when IN doubt as to the proper
rate, will refer 10 this office, and will then
have such advice as experience dictates.
We trust our agents will give their active
and efncient cooperation in accommodating
the ants OF the public and are confident
thst the QUEEN INSURANCE COMPANY
can through them rend- d-r a tervtce to tn q
mercantile community that Will prove NUT.
ually satisfactory.
WIN. Il. Ross,
Manager, q. 8.
u TnNg Iupnu AccuT