Watertown republican. [volume] (Watertown, Wis.) 1860-1906, 1871-04-05
T. Sx HlEXA 0S3b6yE

goods, ladies' furnishing, fancy goods, and
trimmings. whose store is represented by the
linery house of the Northwest, was established
in the spring of 1885, Wells street, between
Lake and South Water and was regarded at the
numbered about 10000 people, the surrounding
country was new and sparse.y settled railroads
were not, money was scarce ard the people poor.
1887 they wete at 165 and 167 Lake street. up
stairs. in the spring of 1857 their business having
steadily increased, they removed to the splendid
iron building, where they are, occupying the
second and third floors. Two years ago the bust
ness had outgrown their accommodations that
they took the whole building the two floors
above them for manufacturing and packing
rooms, and converted the two stores below into
one, for salesroom and counting rocnt-a5d fitted
1t throughout IN the NEST substant1al and elegant
style with toilet rooms the first floor for their
lady customers.
AN ACRE AND QUARTER OF MILLINERY
GOODS.
So that, including the basement, they now have
six floors, so by 100 feet-19314 square rods, or
nearly an acre and quarter of floor room for the
display and sale of millinery gooist being the
largest store devoted exclIaivety to the millinery
trade in the United states
EXTENT OF THEIR TRADE
Their trade extends from the Wabash to the
Pacific and from the Red River country of Brit
ish America to Texas. Beginning with annual sales
of few thousond dollars, they have sweIled
into the millions, their sales last year exceeding by
80 per cent. the sales of the year previous West
Z
lures than Eastern people, and the ladies' especially
IN our thriving Western cities and villages
require more fashionable and costly stytes
Of dress and millinery goods than their Ea.,Sse
sisters.
SYSTEM AND PROMPTNESS
! Everything in this house is systematized and
their arrangements with the telegraph and express
companies are perfect that they can send orders
to their buyers in New York Friday night and have
the goods ordered delivered az their store in Ckicaao
at O'Clock en Monday morning in eeason for their
morning customers.
LARGEST AND fHfsREST STOCK.
They always have the largest freshest, and most
complete stock of goods in their line to be found
under one roof in this country, thus saving their
customers the time and expense of coming East and
/ time between purchasing and ordering their goods
/ from days to hours.
REASONS OF THEIR SUCCESS.
! Their great success has been achieved by their
enterprise sagacty; sffability, integrity, indus
proptness in securing the latest and best Styles
pie means and rare facilities for making the manufac-
turers of their goods both in the Old World ami IN the
new tributary to their wishes thorough acquaintance
with the wants of the trade and attention
the interests of their customers; and by keeping only
those in their emyloy who efficient and truatwor-
thy assistants and who take nal crest In this
business of the firm.
WHAT SUCH MEN HAVE BONE.
It is such as they who have rahsformed Chicago
within few years; from mud village struggling for
existence OetT eel waste of waters and painless viii
orness into gigantic city, whose business houses OF
mamnoth proportions, are substantial as marble
and iron make them whose temples of science art
ana religion rival those of cities hundred years old
earth. ~