Herald and tribune. [volume] (Jonesborough, Tenn.) 1869-current, 1871-07-20
Here and There i'm Advertising.
A STORY WITH A MORAL.

After years of incessant labor, mel
chant of New York, who shall here p
nameless, found himself just where he be
gan twenty years ago. without dollar b
did notowe. Seated at his desk one morn
ing, pouring over bills and other unsati
factory documents, he asked himself 70
the hundredth time, how it happened tina
| his neighbors were ahourishing, while h,
stagnated. and found it hard matter t.
hold his own. .r f;.
He said to himself. 81 work twice a
hard as they do; / am as honest ant
prompt in all my dealings, and still [ dc
not make headway. There's my family
growing up. and my eldest boy, now il
the firm, and he must have. what l. fear
unless L make better sale this season, ]
shall find it very hard to give him, a fail
portion of the profits. What's to be
done?
AS he asked himself this question, a re-
spectacle looking young man. with book
under his arm, entered his office, stood be-
fore him, and Immediately addressed him
with polite "good morning" which sa-
| lutation the merchant as courteously re-
turned
& have called on a little matter Of
business, sir''
Yes, sir" said the merchant, pleas
aBtly. -.
He hoped he was about to receive an
order for some of his goods
IF you are advertising now 1 should
like to receive your order" 4. g.,
The frown returned to the merchants
face, and he turned from his visitor with
''I am not advertising, sir, and do not
intend to- r.r ,i
"You could not choose better medium
than the firm represent, sir" E.
Times are bad, young man."
"The more reason that you should en-
deavor to stimulate trade
& don't believe in it, SIR
"That is strange
Never advertised in my life.
"Stranger STILL" thought the young
man, as he quietly took his leave.
As he passed the outer door he said,
half aloud:
You won't last long, old gentleman,
if you don't advertise
a gentleman with a care-worm look on
his face, who stood in the doorway as'he
passed, happened to overhear the remark.
Walking into the ctice, he asked:
WHO was your visitor, father?''
"One of those troublesome advertising
agents. All nonsense throwing away ones
money in that way. We've none to spare"
ANY orders this morning?'
No. said the old gentleman, with a
sigh, "a and yet that last lot of goods are
splendid. 1 suppose they'll be on our
hands next"
The son answered not word, but went
to his desk and examined his private bank
account.
Presently he said: " 1t isn't much, but
Til do it; - then taking up his hat he left
the office.
About week afterwards the old mer-
chant sat as usual, at his desk, more than
ever discouraged and anxious.
''If | could only get rid of that lot of
goods" he said to himself, "I should be
saved as it is, we are ruined. Eve writ
ten to all my customers. bat they're all
supplied. | ought to have realized fifteen
thousands dollars, easily. It's terrible.
terrible -
The Office boy entered, just then, with
letters from the postoihce. He opened
them, one after another, and groaned over
their contents. There was one more left.
He opened it, and read:
Gentlemen: Please send us sample of
your cloth. IF approved, we will take
the lot at your figure Respectfully.
G. o. A. HEAD & Co.
"Bless u.s. said the old gentleman, in
surprise. "Tve never done business with
those people. But they are good as gold.
How did they know I'd got the the goods
they want? Well, thank Heaven, we are
saved from ruin"
When his son came in. he found his
respected progenitor trying ''pas seule." l"
"All right, my son we're saved. Here,
read that letter. Halo! I've overlooked
the postscript. What's that? /" We saw
your advertisement in the Daily Babbler."
Why, why-it's mistake" and his couu-
tenance fell.
"It's no mistake, father" said his son,
joyfully. -,
"But never advertised in my life"
"I did, though"
"Youv'
"Yes; sent three hundred dollars to
Rowell & Co., and here's the result. A
pretty good investment, eh p
The samples were all right, the goods
sent and the money paid. The junior
member of that firm has serious thoughts
of getting straight jacket for the old
gentleman, for he's almost gone mad on
advertising and he possibly would stop
him, only-IT PAYS.