Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1871-09-01

and which was the most popular sheet of its
day. Each number equsled in contents sn or
dinsry four-page tract and was entirely original.
The paper had respectable circulation and
might have been sustained had its publishers
known enough to canvass for advertisements,
but having no such support could not keep it
afoat. Addison remarked in view of the clos
ing effort thst il would "be no hard task to
continue this paper a considerable time longer -
which now looks like very small effort in
deed, but it did not pay and hence stopped
However, when Jacob Tonson, the book
seller who issued the paper, published it in
book form, he added few advertisements
on the fly lesf and among the books which sp-
pear, there are "The Creation, a philosophi-
cal poem in seven books, - d" The Retired Gard
ener, in two volumes, and 90 The Ambitious
Step-mother." These show the nature of the
fiction of thst day, and to these is added % The
Thousand and Ole Days" terror for Nights,)
which is the only work of prose fiction of that
time which has lived to the present day. Little
was known Of the Importance Of advertising
from that time to the establishing of the London
Times, although some good hits we're made
One OF these was ghost story invented by an
ingenious writer, who reported that the ghost
recommended the public to purchase certain
volume. This statement excited much attention
and caused the book, which had fallen still-born
from the press, to have a good sale Now the
author Of such an advertising scheme should
have made his fortune, and would have done so
had he lived at the present day.
WHAT IS FAME?
Nothing more than an advertisement Ma
poleon by MS campaign simply advertised him
self as the greatest soldier Of the age, and all
we have of MIN low is that very name Horace
advertised himself when he exclaimed " Ereyi
m0Gumeafum.' Cesar advertised himself
Wnen he wrote his egot.stical history of his own
campaigns against the Gallo barbarans Men
will do anything to escape oblivion, for this is
the most painful Of an misfor,unes to the am
bilious mind. As Milton says:
Fame is ihe spur which the clear spirit doth rais,
chat last luhrmiLy Of noble minds,
40 5corn delights and live lahoroUs days.
1, is the same principle which leads boys to
climb 10 the highest spot in a church tower and
carve their nsmes. Several persons have ri-kei
their necks in Trinity steeple to gain this end,
and it makes me almost dizzy to gaze upon the
lofty inscriptions there. la every sIOt of similar
eleystion one may find chaos Of names, and
even at Niagara Falls. where, as we might
think, people would fsal their insignifcsnce,
the tower that beetles over the precipice is
studied with a similar record. Thus DO men
advertise themselves at the risk Of their lives
ike the slliier that seeks ''the bubble
reputation even st the csnnous mouth
Commercial advertising is accompanied with
profit, but 50 indeed is the soldiers attempt at
fame. As -eson said when he engaged the
French hee,, " A duseiom or Westminster ab-
hey ' sui his dukelom brought him an euor-
nous pension As a Yankee would say, he
8. ..e -
advertisers, such as Bonner ami Hem5olI, are
ia Tan, Of fame. AID they take it ia the best
shape 10 which 10 can he got Il is surprising
what q dependence is pla,el upon this appetite
by the press indeed l need not a1d that there
il hardly journal thst could live were il not
for i'. A member O: the Tribune association
iuiormel me that ou the closest calculation there
was large loss iu each copy, which, ii made up
nj ST, must be made by Advertising. | have
also been informed land that by one Of the
oWlers). that one Of the mos; profitable daiiies
in this C - -uus --l, 1000 per month during tie
d1il season lthis summer), which is male up h7
th- increased ac-iyi,ss % the remainder Of the
year
wGAr A lcsISsss MAN NrsT n1.
Nothing 50 shuts of success as o5scurity. A
business mao must be known 70 the world. OF
ei,e cease 90 ts business man This world is
a noisy world As Miss Browning says:
fJcs-;1. 81. fGu of drclry noses.
men. with rallla- 10 your voic.s
Well. she man thar msscs the most noise will
a,,ric, attention. IS for wai,u-, il is just as
good as anything else if it brings notice
THs ONLY GATE.
Tie oa'y gaze 70 fame that is open to all Is the .
O.. .f..-H-r.r.s- s.. hmm Af-a-f.sfrr fe frs-a-