The Emporia news. [volume] (Emporia, Kan.) 1859-1881, 1871-12-15
SECRET OF MR.. STEWARDS MERCAN-
-f- TILE SUCCESS.

Probably the most startling instance
of adherence to few rigid rules is af-
forded by the man who is conceded to
lead the mercantile world Of this ontf-
nent. Men envy his success who might
have stood even with him in the race
had they but infexibly held to similar
rules. :s;a -~a4 .t.-r s.s..
First and foremost in the stand which
Mr.. Stewart took was the rule to per-
nit no Misrepresentation Of goods.
Purchasers were not slow to find out
that in his establishment there need be
no fear of imposition. Whether they
were perfectly acquainted with the
goods which they wished to purchase,
or were entirely ignorant on the point,
they were sure of having the truth told.
Mr.. Stewart had it thoroughly under
stood by all his clerks that they must
tell the truth; and he had the injunction
30 conspicuously placed that his en-
ployes were perpetually reminded. OF
the great rule of the establishments If
clerk was discovered in an act of over
statement or falsehood, he was Instant
ly dismissed. The natural consequence
of, this course was the rigid self-adver-
Using power of his business When
men and women say, ego or send there,
for you are sure to get just what the
article is represented to be" then friends
ana neighbors are not slow in aYailing
themselves Of such an advantage. oil
The rigid observance of the "one-price
system" was rule necessarily cooper
alive with the first &. Dealers confess
that it is exceedingly difficult to main
tain this rule, and where q largo pro
portion Of business is transacted on cred
it 1t is well-nigh impossible; but when
the rnle is "Pay on delivery" it can be
maintained. a-ts -
Comfort is brought to the household
| of every customer when he feels conf
den that he can send child or servant
to make purchase, and he will be sure
| of not only getting the article he wants
but obtaining it on exactly the same
/ terms as if he were to go himself 1t il
| a great thing for merchant to diicovel
that the money of the poor man is al
good as the money of the rich--the cash
of the stranger as good as the cash o,
the acquaintance. os -. tb
| In Mr.. Stewards vast establishment
the clerks have no option whatever II
the regulation of prices this, they know
can never be taken out of the hands o.
the employer. .a-rs.5s-z
: Nine-tenths of the terrors of shopping
take their flight in view of these rules
and husbands can pluck I'D courage t.
go with their wives when they, nnder
stand there is to be no badgering and
ljeWing. ~. -s..s.
There is still another rule with Mr.
Stewart, which has immediate relation
to the comfort and advantage Of the
customer, and that is his emphatic pro
hibition of any importantly to purchas
ers. Who is there, having had any ex
perience of shopping in city, that doe
not feel kind of terror of q certain
class of stores? He retains vivid i'm
preston of his helpless bewildermen
amidst babel of recommendations an(
solicitations, until, at last, in sheer con
fusion or from the desire to escape, h
purchased an article he did not want
and went out of the shop with an in
ward resolution never to enter it again
But here you may gaze upon million
of dollars worth of goods and no maj
viii interrupt either your meditation
or admiration. Among the highes
! productions ofthe cunning skill of maj
!: you may make your choice withou
fear of the least intermeddling impor
; tunity.-L ipincott,s Md00zine. s"