The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1871-09-15


their wants can he supplied by Kalamazoo ira
ders as cheaply and as good articles furnished
% by any other town or city.
In this age when people do business with
rush nobody is going to pack his valise and START
off on two weeks or two months tour to find
the man that has grain drill or gang pillow for
sale.
Mr.. Shakespear goes down to his Office in the
morning and Mr.. Jones is there with job
which requires some material not already IN his
Office. What does be dop Does he return to
his house and tell his wife to pack up shirts
enough for two months, as he has got new
job down at the Office and that he has got to
look up some curved quadrats and labor-sav-
ing furniture to enable him to do the job He
does no such thing. lie just looks into some
OF the papers where such articles are advertised
makes his order SENDS lie office boy to the
Post Office with letter contai4iSs the same,
and resumes his usual routine. 1t ID simply
matter of few minutes-the newspapers had
furnished HIM with the information desired. Yet
this same man advises the business men of Kali
amaZoo to set their faces against all notifca-
tons Of their ability to furnish supplies to their
neighbors except through the columns of the
Gazette. Everybody don't take the Gazette
and 30 can't be notified in that way.
We do know that Seligman & co. sis place
to buy clothing in Kalamazoo because we saw
their advertisement in the TRUE NoTHERNER, a
newspaper that Is read by more than -Four
Thousand People, many Of whom never heard
OF the Gazette and but for this article possibly
might have remained ignorant OF it's existence
to the day OF their deaths. We also do know
that Bates & Bates is very good place to buy
family groceries, and that they have the ability
to furnish other dealers with entire stocks OF
goods in their line of trade, not from having
seen any announcement or theirs III the Gazette
but from an inspection Of the columns Of the
TRUE NoRTHERNER. We were first appraised OF
the fact that MIR. ihling carried on the Book
Binding and Paper Ruling business in Kalama-
zoo by seeing bis advertisement i'll the Decatur
REPUBLICAN. We know that ;. o. Bennett &
Sons 10 the best place to buy Boots and Shoes
because we saw their adveI tisement in the Law
ton TRrBUNE-and 9. ID. lianscomb has the
ability to supply all creation west OF Kalamazoo
with excellent covering for the feet from hav-
ing seen his announcement IN the South Haven
OF South Haven know that Silbgnan & Co.'S is
the place to step IN and buy suit Of clothes.
And it was through the columns OF the same
South Haven SENTINEL that we learned that
Lawrence d Chaplin was manufacturing great
many Agricultural Implements az well as Ma
chinery and Mill Gearing in this same Kalama-
zoo and wanted farmers, mil owners and 9TH
ers in want OF their wares to be informed Of
their ability to supply their wants. 1t was IN
the advertising columns OF the Cass County
REPUBLICAN that we learned that y. I. Stone
wanted people to come to kalamazoo and buy
choice Liquors and superior Cigars.
1t was by an inspection of the columns Of the
Gazette that We learned that the fogy proprie-
tor OF that sheet advertised for parties at Chi
cago, Detroit New York and elsewhere, there
by giving encouragement to the readers or that
enormous sheet, to purchase the articles adver-
tised at some other place than at kalamazoo.
1t was be seeing their advertisement publish
cd with the Premium List OF the Michigan State
Agricultural Society that we learned OF the ex-
:
featuring Company" and from the brief des-
cripton of the power produced by their device,
We were 80 favorably impressed as to its merits
that we intend to examine their machine with
view of purchasing one for our own use
The shrewd business man avails himself Of
all the legitimate aids within his reach to in
crease his business and make it prosperous and
fol
thing. the most efficient aid to any business Is
course of thorough and systematic advertis-
Ing in the columns or the newspapers. The
newspaper has become the educators and in
structors Of the people and to them they look
for almost everything.
We append the opinions OF few very sue
cessful men. as their estimate of the power
and value OF Advertising-men whose opln-
ions in matters Of business success, possess
some value. The list might be continued to
great length, but the following will do for this
time.
III. T. Helmbold says :-"Wlthout advertls-
ing | should be poor man to-day"
Nicholas Lonsworth, the Ciuclnnaiti Million
ARE, ssys:-"I advertised my productions and
iuAuo hAOHoys
Amos Lawrence, q very successful aud pros
porous business man, says:-"Advertlsing has
furnished me with q competence"
Horace Greeley says:-"A man who is liberal
IN advertising is liberal in trade. and such a
man succeeds, while his neighbor, with just As
good goods, falls and drops out OF market"
A. T. Stewart, the merchant Prince Of New
York, who WAS An adventurer without capital,
says HE who invests one dollar in business
should invest one dollar In advertising"
Stephen Girard, man who rose from the
position Of an obscure tradesmAn to the fore
most ranks Of merchant Princes, and whose
munihcence in the establishment and endow
ment OF the college which bears his name. has
proved blessing to thousands, says ICON
slant and persistent advertising Ii . sure pre-
lude to wealth."
P. T. Barnum, whose success has become I
household word. ascribes his success IN &C
cumulating . million Of dollars in ten years Il
the unlimi ted use OF printers ink.