The Superior times. [volume] (Superior, Wis.) 1870-1912, 1871-04-15

goods, ladies' furnishing, fancy goods anG
trimmings. whose store is represented by the
above engraving. 1t is the pioneer wholesale mil
hnery house Of the Northwest. vas established
in the spring of 1853, Wells street, between
Lake and Sorth Water, and regarded at the
time as a hazardous experiment. The city then
numbered about 10000 people. the surrounding
country was new and sparsely settled railroads
were not, money was scarce, and the people poor.
In 1854 they moved to 1874 Lake street From 1855 to
1857 they were at les and 167 lake street, up
stairs. In the spring of 1887, their business having
steadily increased, they removed to the splendid
iron building where they now are, occupying the
second and third floors. Two years ago the bust
ness mad SO outgfown their accommodations that
they took the whole building-the two floors
above them for manufacturing and packing
rooms, and converted the two stores below into
enc, for salesroon and counting room-and fitted
it throughout in the most substantial and elegant
style with toilet rooms on the first floor for their
lady customers.
AN ACRE AND 4 QUARTER or MILLINERY
GOODS.
So that, including the basement, they now have
six floors, so by loo feet-l93H square rods, or
nearly an acre and quarter of floor room for the
largest store devoted exclusively to the millinery
trade in the United States.
EXTENT OF THEIR TRADE
Their trade extends from the Wabash to the
Pacific, and from the Red River country of Brit
ish America to Texas. Beginning with annual sales
Of 8 few thousond dollars, they have swelled
into the millions, their sales last year exceeding by
50 per cent the sales Of the year previous. West
people more liberal in their expendi-
lures than Eastern people, and the ladies' especially
n thriving Western cities and villages,
require even more fashionable and costly styles
Of dress and millinery goods than their Eastern
sisters.
SYSTEM AND PRoMPTNEss.
Everything in this house is systematized, and
their arrangements with the telegraph and express
companies are SO perfect that they can send orders
70 their buyers in New York Friday night, and have
tie goods ordered delivered at their store in Chicago
at 3 o'clock on Monday morning il season for their
morning customers.
LARGEST AND FRESHEST STOCK.
They always have the largest, freshest, and most
complete stock of goods in their line to be found
under roof IN this country, thus saving their
customers the time and expense Of coming East, and
the extra freight their goods, and reducing the
time between purchasing and ordering their goods
from days to hours.
REASONS OF THEIR SUCCESS.
Their great success has been achieved by their
enterprise sagacity, affability, integrity indus
try, good taste in the selection of their stock,
promptness in securing the latest and best styles
pie and rare facilities fer making the manufac
urers their goods both in the old World and in the
New tributary TO their wishes thorough acquaintance
with the wants OF the trade and consta Mt attention
the interests OF hnr CUSTOMERS and by keeping only
those in their employ who efficient and trustwcr
thy assistants and who take personal interest in the
business of the firm.
WHAT SUCH MEN HAVE DONE.
i is such they who have transformed Chicago
within years, from mud village, struggling for
existence between waste Of waters and painless vii
IOIuess, into gigantic city, whose business houses
mammoth proportions, are as substantial as marble
and iron make them whose temples of science art
and religion rival those OF cities hundred years old
spheres, and whose has gone abroad into all the
earth.