The Sweetwater enterprise. (Sweetwater, Tenn.) 1869-187?, 1871-03-30
How to Succeed i'm Business.

The man who refuses to patronize the
newspaper is the man of morbid DISPOSE.
tiOn, of small ideas and no business talent
His light, if he has any, is SO completely
concealed beneath the bushel of self, that
it will never burn to any practical pur.
pose, and may be extinguished without a
single sigh from the world around. Such
a person is known by his works. A spirit
of liberality and benevolence never ami
mates him, but he lives on, wondering at
the success of others, and bewailing his
own hard lot.
The newspaper is to the individual
what hearing is to the blind. 1t teaches
him better than anything else what is going
on around, puts him in communication
with neighboring countries and nations,
gives the earliest details of commercial and
political news, and tends in the greatest
degree to true intellectual development.
1t has a spirit of universality found no.
where else self is forgotten in the more
important events daily ~ohronicled, and we
are shortly led to consider ourselves only
as parts of the great whole which 60 to
make up the grand result.
Take from. us the press, and we should
Immediately fall back to a level with
those who lived in the ages of ignorance
and despotism. IT'S only through this
agency that we are better than they, and
enjoy liberties and privileges of which
they never dreamed. Books have their
value and merits, both of the first order
and of %undeniable Importance, yet, as a
power, the newspaper surpasses them all.
II goes everywhere, is read by every one,
and makes up the public opinion of the
day.
Without the newspaper we should be
lost. Business would come to a stand
still, markets unsteady, stocks unobtaina-
BILE at any fixed value, and everything else
uncertain and fuctuating. To say moth
ing of its Importance in in]stituting and
sustaining a correct literary taste and
healthful sentiment, commerce is depend
ent in q great measure entirely upon these
publications. They give impetus to trade,
steadiness to the markets, and an increased
activity to all business transactions.
What, then, can a business man do more
adVantageously than to freely avail him
self of the door thus thrown open to all,
and place before the world his goods add
his merchandise. The world will then
see it, read of it, and govern itself accord
ingly I; a fair trial will be awarded by the
public, a generous share of patronage will
follow, and unless he be q humbug or an
impostor his goods will sell, his m%erchan-
disc will find customers, and a steady in
crease of profits follow as the certain re.
suit. The unbelieving may doubt this.
1t is only because he never tried the ex-
pertinent; let him once do that, and all
his doubts will vanish and he become a
firm believer in this method.
The revenue derived from axpending q
few dollars in putting ones self before the
people in a correct light, cannot be set
down at any market value, but may be
regarded as infinite. This we know to be
a fact, and it is proved beyond dispute by
the example of all live, energetic business
men of the day. The Importance of
adopting this measure cannot be overesti-
mated. In fact it is almost synonymous
with success, and in nearly every instance
it will prove a forerunner thereof.
Those Of our business men who have
never tried the experiment, can do nc bet
ter than to try it now, adopt this course
at once, and you never will regret the
step thus taken. No matter what your
business is-no matter what your calling.
If you want to Secure customers, patrons
patients or clients, the quickest, surest,
and most satisfactory way is to ad-
~vertise.
The damage to the planting interests
by the foods in the Mississippi has been
vary nrent