Shenandoah herald. [volume] (Woodstock, Va.) 1865-1974, 1871-10-26
A great Publishing Enterprisa

Through 1t may, at first glance, seem
almos st incredulous, it is a fact that one
of the largest pub !ifhing enterprises ever
conceived of, is being carried on with the
greatest success, by Messrss E. c.. Allen
& Co., Augusta, Maine. It is held bv
them that they can conduct business
more economically at that place than
from larger city, and surelcy these words
are proved by the subscription prices OF
their publications, which are really thirtv-
three and one-third per cent. cleaner
than those charged by others publishers
for similar papers. Messrs. Allen & Co.
have, from the very start. showed the
/ greatest energy in starting and pushing
their papers. It is only two years since
they launched forth their first publication
The Peoples Literary Companion. and
of the first number they printed three
hundred thousand copies. for gratui,ous
circulation, and also spent nearly S100.,
600 in advertising it through newspapers.
The result was immediate and grand
subscriptions flowing in through the
agents, who were employed in all parts of
the country, by the thousand, daily.
The people everywhere seemed to appreci.
ate the real merits of the paper and the
low subscription price. and thousands,
thinking they could not aford two liter.
airy papers, discontinue those that they
we're taking. and subscribed for The
Companion. For two years The People s
Literary Companion was continued as a
monthly publication, and at one time
attained the enormois circulation of eight
hund ed and fifty thousand copies. Il ID
now published weekly, and is meeting
with greater success than ever. Though
its illustration are finer and more tat
than those of the three-dollar weeklies.
and its reading matter of the greatest in
terest in all its departments, the subscip
ton price is onl y two dollars per wear
Messrs. Allen & Co., have just started a
paper for young folks. called our young
folks illustrated paper. 1t is published
semimonthly- subscription price one
dollar per year. 1t is very handsomely
illustrated with appropriate engrayings.
and cannot fail to interest and benefit
all the boys and girls, aud the old folks,
too, who have preserved young hearts in
their breasts.
Messrs. Allen & Co. have just moved
INTO their new publishing house, which
they have built during the past summer.
Is is an elegant structure of brick, W it'll
granite and freestone trimmings. Al
the fittings inside are superb. The first
story is used for storage room, and
here may be seen any time, tons upon
tons, of paper, waiting for the printing
presses The second story is the press
room, where, on an average, one hundred
thousand papers per day are printed and
folded. The folding is done By machines,
each machine folding sixty papers per
minute. The third story is the mailing
department, and included in the
furnishing of this Dom, are thirty tons
of type, which is required for printing
the names o { subscribers on the papers
! The fourth and e fth stories are devoted to
the compositors' department, and the
business and private Offices of the estab-
llshment, which are fitted up and furnish
ed with the greatest elegance. The
sixth story is devoted to an electrotype
foundry, and a DEPARTING fer foldiog
pamphlets, circular &c. The eutire
building is warmed by steam, and pure
water runs to every department. and
room. The cost of the building exceeds
one hundred thousand dollars, and is a
standing witness to the energy of the en-
terprising publishers. We congratu late
Messrs. Alion & Co. on their great sue
cess, and Us long as their liberal prices are
continued, and iheir publications kept up
10 their present standard Of merit, may
their prosperity continue, aud constantly
increase. Alaiu Farmer.