The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1871-12-22
HENRY WARD BEECHER

| VIII huuit auu 30 VIII We, That vast sums Oh
money are foolishly invested in advertising by
business men which brings no return.
So il is reader. manufacturers and trades.
men pay large sums OF money annually that
you may be thoroughly acquainted with their
system Of doing business, what they sell, how
they SELL You give it passing glance, pro-
nounce it a hunsbug, all puff and blow, forget
it. and thus fail to reap the benefit designed.
wiser course would be, determine carefully
possible whether the statements you find
are false or otherwise You will then be pre-
pared to act wisely. Truth and error are
mingled in all the walks OF life, but truth is
none the less to be priced.
II the thing advertised is good, why not say
so in strong terms, if it is the best in the
market, let the fact be admitted. If it is cheap
as can be afforded certainly there can be no
harm in having it we'll understood.
We wish our friends happy New Year and
a merry Christmas, and thank you for your en-
couragement and aid.
Our Stock is now large. Our facilities for
doing business increased. We have now ample
room for and give especial attention to our
manufacturing department. We do OF hes
tate to say that our Copper Ware, Tin Ware.
Sheet Iron and Fave Trough is second TO none,
and our workmen unsurpassed. Every article
is warranted to be right or no pay.
We are preparing and shall expect TO do .
large business in Fave Troughing at the OPEN
ing of Spring trade.
Another department in which We feel Q
growing interest, is the celebrated Detroit
Stoves. Again and again have you heard our
gentle eulogias; we do not take back one word
we have said.
The success we have met in selling has ex-
ceeded our most ssnguine expectations, and the
satisfaction they give is a sure test OF their
real merit.
Az we have told you previously before" we
have the exclusive sale in this section.
They are the stove to buy they are the stove
10 sell.
We are introducing TO our farmers the Con-
tinental Feed Cutter, manufactured BY Young
love. Massey ~ Co., one OF the cheapest and
best. We are also selling the Key Stone Shell
er. You are at liberty to give either OF these
machines fair trial before purchasing.
We call the attention OF Mill men to our
Stock Of Beaver Falls Files, warranted by the
to be equal to the best or money
refunded. Don't fail 10 try them. Having
large Stock we are prepared to sell them cheap.
We also keep Nicholson Files. Cur Stock OF
ax& is large. comprising mishawaka. Rice and
Pratt, Granger, Hathaway and Michigander.-I
Most Of them are TOO well known 10 need q
Still another article OF superior excellence
and beauty is our new Beacon Light Lantern.
Don't fail 10 call and see before making n He-
lection.
We have also OF hand q stock OF bent work
for Seighs. Cutters and Carriages.
We invite the attention of manufacturers to !
our new Beach Patent Gutter and Carriage
Body, very cheap and easily converted into
one or Two seated vehicle.
We also keep IN Stock good assortment OF
Champion and Eclectric Cross Cut Saws. all !
warranted We also sell AuSauble and North
western Horse Nail, Burdens Shoes. Seneca |
Falls DIVE Well and Cistern Pumps, keep
full Stock Of builders goods, Glass, Pulley,
Iron and Nails.
Any of these goods we will cell as cheap, or
cheaper than any house in Kalamazoo or sur.
rounding country. Give us call. We mean
business.
TALL BRICK, Mills Bros, Proprietors.