Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1871-04-25
AID YER Using USES or THE DAM
PAPER

The important use of the daily paper as as
advertising medium is so fairly stated in the
following article in the Springfield Republican,
that it is worthy the notice of our readers.
Some of them know by experience what adj
vertising in the daily paper does, but there
are others who have but poor idea of what
it accomplishes. Advertising is a vast power,
as they know best who have tried it most
thoroughly.
The growing use of the advertising columns
of our popular daily papers, as u means of COM
munication on special interests between all
classes Of the people, is one of the peculiar
illustrations Of our modern civilization. The
daily newspaper is coming to be almost as val
liable and interesting to its readers through
its advertisements as through its news and cdi-
torials. Through both its public and private
departments, it is more and more the guide
and servant of daily life; the source of in
formation on every special local topic; the
price current of trade; the market exchange
for every interest; the memorandum book for
every want. Does man or woman, boy or
girl, wish occupation-the daily paper is the
channel for seeking it. Does family seek a
servant or an employer laborer-they look
to the paper for the advertisements of persons
wishing such situations, or they themselves
advertise their own desires. Have we a horse
for sale, or a COW; do we want ton of hay,
q load of straw, anything that cannot be readi-
ly bought in the market, we tell the world of
it through the daily paper, price CSC or soc
and the world quickly supplies our desire.
Is there anything new in the way of dry
goods, have carpets fallen, or what can we
buy suit of clothes for, the daily paper should
and does tell US. What are eggs? how much
10 butterf have shad come or salmon and
green pessf can we have chicken to-day for
dinner, and how much will it cost? Turn to
the daily paper, and there we shall find our
answer. What shall we do this evening
where shall we 60 to church Tomorrow, what
does the Rev. Smith preach about Sunday |
morning, and are we TO have a stranger in our |
pulpitl Look in the paper and we learn it all |
So of the movements of the steam trains and |
the horse cars and SO Of the price of fuel and
the cost of new potatoes The daily paper
more than ever is NAP Of busy life More
and more, it is filling many of the offices OF
house.to-house inquiry, OF the tea-party gath
ering, Of the public market-place, OF the in
telligence office, Of the posters on the street
walls. 1t is the main instrumentaity by
which we are boarding labor and time tor the
quicker movement and the larger RESPONSE
bilities Of modern life.
Nv way OF illustration Of this modern use
of the modern newspaper, we take a single
COPY of the Philadelphia Ledger, for instance,
the paper of the people in that town, and we
fsud that on a recent morning it had 1902 diff
ferens advertisements. OF these 343 were of
houses for sale, for rent, or wanted between
200 and 800 were notices Of persons wishing
verk. both men and women over hundred
we're notices of religious meetings and church
services and nearly hundred more were
s.personais, little letters from one individual
10 another, fired at random through the daily
paper, yet pretty sure in nine cases out oi Ten
notices Of funerals sixty were auction sales
lille groceries, furniture, clothing, dry good