Ellsworth American. [volume] (Ellsworth, Me.) 1855-current, 1871-01-19
Grocery Stores
Orisinaii, in the Display Of S;eods,


ORIGINAL y In the DispIny Of a:e.a.
A well arranged store will slways at
tract attention. Attention will induce
criticism by one will impel another to
see and decide for himself. and in this
way draw customers. A well arranged
store Is always frequcnted with pleasure.
and is not avoided until necessity com
peis a visit. Ia retail store. skin. in
genuety and good taste are especially
requisite. The public is a severe critic.
therefore articles should be so arrauyed
rs to present TO view the most attractive.
ana cause them not only To be attractive
but TO he selt-advertising As general
rule tue tea counter should be placed
nfst, either at the right or left OF the en-
trance. III tea bins are used they should
be papcrcd with China red paper with
gold border; and instead of filling IN
tiic space between the tea bins or canis-
te. and the ceiling with shelves the wall
shoIld be papered with wall paper, rep
iesehtinS some scene III China or Japan.
AT cost OF only a few dollars confiuu-
Gus sceIes can be procured of the most
elegant designs aud artistic effects, of
any width from one or two feet to- sufii
clcnt 10 make one continuous sceue
around the room. Placing samples OF
teas IN handsome sample boxes on the
counter l. 10 be commended; and Of still
greater merit. where u large trade in
choice teas Is done, is exhibiting the in.
iu>ion in cup, OF various designs in or
der that bus ers may have an spportuni-
~ oi seeing and testing the article be-
tore buying. Cotfees and spices should
not lie kent on IN, .arun iii, 50, H. -.
with teas, or. ii placed there, should be
III well secured DIR .wers aud labeled
with fancy labels, each with its special
scoop Tor weighing purposes. On the
opposite side should be the fancy arti-
Gle department and shelf goods The
smaller articles should occupy the near
e~t position To the eye, and increased
sizes. in their order upward, ALWAYS
bearing in mind the contrast, to prevent
contIn iuu-ly duplicated saiueucss
Fancy articles shou!d, il possible, be pro-
tectcd by glass from dust, in order to
preserve the labelling which usually
adnins the package goods. Canned
goods. lcitIe-. preserves, pickles. sauces
etc. should bc arranged ia artistic
forms on counter, and not on shelves.
y pyramid in The centre OF the store.
formed ~ the above. will attract univcr-
sal attention. Bulky article, should be
arranged NJ the Tar end of the store. in
order not 10 impede free movement. a.
no customer likes 10 thread his way
through barrels and boXc, to reach an
other part ut a store. The prevailing
idca should be To present the most at
trdctlNe lorm, Iti order 10 convey a Ia
NoiLble impression on entering the store,
AGAIN, plentiful use ot .ruccr~' signs
III SoId on SILVER letters should be made.
and Will be found 10 add vcYv s4rch to
tHc cnil'cumcnt aud nttractivcucss OF
the apartment. The simple act OF lay-
~. ~ i stocA OF goods. taking down
the shutters aud inviting the public to
"Aik ~ i, no: sufficient They must. in
addition. ~ compelled from curiosity
10 come in; in addition to having some
thing 70 >eil there should be- something
10 see. y grocery store can DC made as
attractive aud well worth visit of
pressure iuug III W TriIIcunucrcu. IuO
idea that grocery store j. only to be
visited when necessity conpels is All er-
roueous one aud should be overcome.
There is still another department, not
intended Tor tlle critici,ng eve OF the
EhbssC- buA va = EteAt lltbiI laict ~ b1lf
dcllcr-,h1t i. thc storage department.
THIS should b. ii possible, a light. we'll
ventilated cellar. in which 10 stone until
required in the selling department such
articles as require moist OF Juicy condl-
ton. sugars, with the exception OF
lump aud crushed sugar. require = com
paraiively moist atmosphere. The loss
in weight on sugar when kept III n heat
ed room l. very serious item. In a
roomy cellar the central position should
be assigned ~ heavy casks and barrels,
raised u few inches from the floor, V hi,e
the sides shonld be devoted to shelving
for slowing les. bulky artiolo-, and
such articles a dried fruits. etc, which
require q medium temperature, To Keep
them from >hrinkage and loss ot wei. nj.
II anv OF oGr readers Will but look over
his stock and note the diiicrcn, articles
that lose heavily in weight by being cX-
posed To warm or dry atmosphere. We
think he will iind the leak that makes
serious inroad- into anticipated profits.
The public will always appreciate ii
painstuking dealer, one who exercises
his best faculties and ingenuety 10 please
and gives to his customer, AN opportu-
lily to see and judge OF the kinds and
qualtic, OF good, they may desire to
purchase