The Ouachita telegraph. [volume] (Monroe, La.) 1865-1889, 1871-06-24
Valuable Hint for Legal Advertisers.

We have Il mind to give the Intelli-
,encer a lesson about prices-and, upon
we believe we will, in order
10 show litigants, administrators and
others, how that paper is defrauding
them.
The editor of the Intelligencer, which
his name is ulius, howls like a wounded
wolf, because the TELEGRAPH charged
the City $54 for publishing the Town
report. Now, we propose to
convince any gentleman, who will take
the testimony of the craft, within five
minutes time, that our charge was %
per cent under regular advertising
rates.
The Intelligencer is one of the ssotli-
cial journals and as such gets all the
journal dischargingth the legal obligations
it owes to advertisers: The succession
sale of w. y. Mcdonald, deceased, has
affixed to it, in that paper, these marks:
"Gsq-5t-$3O;" which signifies that the
advertisement comprises six squares, to
be inserted five times, for which the
charge is $50.
Now the law fixes the price of legal
advertising at $l.00 per square of the
space of ten agate lines. Ten lines Of
agate type cover a longitudinal space of
just of an inch. The Intelligencer's
advertising type is only sereu lines to
every I of an inch-a clear gain of three
lines in every square rs contemplated
thirty cents, each insertion, in every
square in each and every legal adver-
tisement.
But this is not all. The proportion
in matter set in agate and BREWER, the
same space, is as II is to II; that is, a
printer can set as much matter in IL
lines Of agate as he can in fourteen lines
Of BREWER, the latter being that much
1.-TWO sizes) larger. In McDonald's sale
there are sixty BREWER lines, when, if
set as required by law, there would be
only forty-seven lines; being a differ
ence, on this score, of nearly one and
one-half squares.
Let us see what the result in extortion
is. We have shown the difference up
and down the column, and also the diff
ference across it, and we annex the re-
suit in McDonald's sale, which is only
one of a number of advertisements Sc
lected at random from the columns of
the Intelligencer
AGATE
10 BREWER. ............ Dr..
To gain for you in width in McDonald's
sale, (6sqs-5ts) at $3.50 cents each in
SeftlOn Observation-Disclosures. $500
80 gain for you in thickness, in same,
at l.40 each insertiOn........... 500
Net Gain..... OBSERVATION-DISCLOSURES. $1,000
The charge made by the Intelligencer
is $4,000, when the law, which fixes Il
higher price than any previous law, al
lows only $14.OO! And this same fraud
7,nd extortion is carried out in every
( :" 1iSS.ertisefnent inserted in that pa
fe...--Ine I1cTt .t which is openly con-
fessed at the bottom of each adv ....;oo-
ment!
Attorneys and Others would do we'll
to make Il note of this calculation, for
the benefit of their clients. 1t is, we
believe, strictly correct, and based upon
the only comnon-sense Interpretation
of the printing law Of which that law is
capable. The only plea which can be
set up to defend this outrageous extor-
ton upon the unfortunate, is not worth
a moments consideration. 1t is falIa-
cious, and leads ineritubLy to a INDUSTRIOUS
absurdity that no court of Justice would
for moment entertain.
We can understand the Intclligencer's
tactics. It's editors eyes are green with
Jealousy. Because a corrupt, irrespon-
sible and depraved ring of tricksters
have chosen that paper to do the official
printing, julius grows almost insane
when he sees legal or official state
ment in the TELEGRAPH where it can
and will be read. The insatiate holder
of several petty otfices-none of them
given him by the people-had better
lie low and attend to his own affairs, if
he does not wish an explosion to take
place under his nose. If we do under
take to expose him, he will leave this
community within 4s hours.
Caldwell, has been enlightening num-