The Opelousas journal. [volume] (Opelousas, La.) 1868-1878, 1871-02-25
The Art Of Advertising.
! From ,he Baltimore Sunday BulletiI


IN this pushing, driving age it is
d we'll accepted fact that the busi
ness man who invests judiciously in
advertising is on the road to sue,
cess and wealth, and that advertis
ing is the best means to bring trade
to the door and gold into the Golfers.
An advertisement should be made
fresh, attractive, and conveying in
formation, so that the reader of a
iournal will not be content with a
perlsal of the news alone, but will
give part of his attention to the adj
vertising columns. A good adver-
tiser changes often, and presents
the different features of his business.
His advertisements have dash with
out exaggeration. When business
is brisk the ,judicious dealer steadi-
ly advertises, but when it is dull he
stimulates it into fresh activity by
fresh announcements. He reduces
prices-and makes that fact known
conspicuously. Timid advertisers
are driven from the field, and enter
prise and courage receive their
puompt reward. When money is
tight and people are forced to econ
omize, they always read the adver
tisements to ascertain who sells the
cheapest, and where they can trade
to the best advantage.
Advertising is an art which has en-
riched thousands. Some to be sure
have prospered without it, but it is
a rare case where any business might
not have been greatly augmented
by a judicious use of "printer's
ink" 1t is simply making your
wares known. The public have
wants-you have the wares-and
the announcement of that fact brings
the public to your store.
There is only here and there one
in any branch of money-making that
looms up and fills the public eye and
monopolizes the publicpurse. These
are they who understand the art of
advertising and appreciate the in
disputable fact that the way to
make money out of advertising is to
stick to it. There are some houses
in this country spending $4,000
and others who spend S15O,OOO per
annum in advertising. Their colos-
sal fortunes attest the legitimate out
come of such a course.
While one can sink as much money
as one pleases in ill-directed adver-
tising, there is no instance on record
of a aoell-sustained system of adver-
tising failing Of success.
go We copy the following from the
Claiborne Advocate, a Democratic
journal that has found very little to
condemn in the proceedings of the
present Legislature. This is what
the Advocate says:
We publish, on the outside of this
weeks issue, lengthy extracts from
somewhat remarkable debate which
took place in the popular house of
the Louisiana Legislature ON the
18th ultimo.
The representative from Avoy-
elles, Mr.. Souer, had called up a
joint resolution instructing our Sen
ators in Congress and requesting
our Representatives to vote for
general amnesty. On that resolu-
ton the discussion referred to took
place.
What renders it more significant
is the fact, of which the speakers
were all aware, that the whole Lou
isiana delegation in both houses of
Congress, are, to their honor be it
said, in favor of universal amnesty.
This fact shows that the debate
was not so much to affect their ac-
ton as it was to prove to other mem
bers of Congress how the question
of amnesty is regarded by the peo-
pie who are the most interested in it.
We candidly confess that we were
much gratified in reading the dis
cussion, and pleased with the spirit
which actuated the speakers.
We hail this liberal expression Of
feeling, for it certainly is such, On
the part of the republican majority
in the Legislature, as the dawn of a
better day for Louisiana. And can
dor requires us to say that while we
have carefully read the daily pro
ceedings of the present Legislature,
with the expectation of learning
that the State could be nearly
ruined by legislative rascality, we
have, as yet, found very little to
condemn. And from present indica-
tions we are inclined to believe that |
this Legislature will have more re-
gard to the interest of the tax.pay-
ers than any other since the war.
THE HOG CRoP.-Although the
crop is much larger than it was last
year, yet the foreign demand has
been so great that prices are ad.
vancing. While pork and bacon
are still low, yet at the present |
price of cotton it will break any
planter to buy all his meat. The |
average weight of hogs this sea-
son was 269 pounds against 239 last |
year. Just think of over one mil.
lion hogs averaging 269 pounds.
shreveport Gazette and Flag. |
1t is well enough to note by the |
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