The Kenosha telegraph. [volume] (Kenosha, Wis.) 1860-1888, 1871-12-07
SECRET OF MIR. STEWARDS MER-
CAMILLE SUCCESS.

Probably the most striking instance OF
adherence to a few rigid rules is affordec
by the man who is conceded to lead tht
mercantile world of this continent. Mer
envy his success who might have stood
even with him in the race had they bu
inflexibly held to similar rules.
First and foremost in the stand which
Mr.. Stewart took was the rule to permi
no representation Of goods Purchas
ers were not slow to find out that in hi'
establishment there need be no fear ol
imposition. Whether they were perfect
" acquainted with the nature Of the
goods which they wished to purchase, or
were entirely ignorant on the point, they
were sure OF having the truth told. Mr.
Stewart had it thoroughly understood by
all his clerks. that they must tell the
truth and he had the injunction so con-
spicuously placed that his employees were
perpetually reminded Of the great rule Of
the establishment. If clerk was dis
covered in an overstatement or false
hood, he was instantly dismissed The
natural consequence Of this course was the
rigid self-advertising power OF his bust
ness. When men or women say, Go or
send there, for You are sure to get just
what the article is represented to be-
then friends and neighbors are not slow
in agailing themselves Of such an advan-
tage.
The rigid observance of the one-prlce
system was rule necessarily co-0pera-
tive with the first Dealers confess that
it is exceedingly difficult TO maintain this
rule, and where large proportion Of
business is transacted on credit it is welt
nigh impossible; but when the rnle is
=" Pay on delivery" it can be maintained.
Comfort is brought to the household of
every customer when he feels confident
that he can send u child or servant to
make a purchase, and he will be sure Of
not only getting the article he wants, but
obtaining it on exactly the same terms as
if he were to go himself 1t is great
thing for the merchant to discover that
the money Of the poor man is as good as
the money of the rich--the cash Of the
acquaintance.
In Mr.. Stewards vast establishment the
clerks have no option whatever in the
regulation Of prices; this, they know can
never be taken out Of the hands of the
employer.
Nine tenths Of the terrors of shopping
take their flight in view Of these rules,
and husbands can pluck up courage to
go with their wives when they understand
there is to be no badgering and jew;ng
There is still another rule with Mr.
Stewart, which has immediate relation to
the comfort and advantage Of the custom
er, and that III his emphatic prohibition
Ct any Importantly to purchasers. Who
is there, having had any experience Of
shopping in u city, that does NOT feel u
kind OF terror of a certain class of stores?
He retains vivid impression Ok his help
less bewilderment amidst a bable of rec
concentrations. and solicitations, Until, at
last, in sheer confusion or from the desire
to escape, he purchased an article he did
not want, and went out OF the shop with
an inward resolution never to enter it
again. But here you may gaze upon
millions Of dollars worth Of goods and no
man will interrupt either your media
tions ur admiration. Among the highest
productions Of the cunning skill Of man
Won make your choice without fear oi the
least iutermeddling importunlty.-Lip-
pjncott's Magazine.
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