St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1871-09-01
.'.om Gowcll'= Newspaper Repre-
FOR Business Men.
\ sruEl WITH \ MORAL.

FOR BHSiRcsS Men.
STORY WITH \ MORAL
After years of incassant Labor, mcr
chant Of New York, who shall here l.,
namrlc-s, found himself Just where Il,
BEGAN twenty years ago, without 4 dol
lar h. lid not owe. Seated at his dc-L
one morning, pouring over bills and 9th
cr unsatisfactory documents, lie asket
himself for the hunIrcdth time, how il
Happened that his nci.hbor5 ilourishcd.
while he stagnatcl, and found it a hard
matter To hold his own. lie said TO him
self, | work twice H. hard rs they do |
am rs honest and prompt in all my deal
me, and still do not make hcadway.
There's my family growing up, and lny
eldest boy, now IN the firm, and hc must
have, what | fear, unless make better
sales this -cason, | shall find it very hard
to @lrc Linn, fair portion Of the profits
What 10 be done
! y, lie asked himself this question. Il
Respectable looking young man, with Il
book under his arm, entered his office,
stood before him and Immediately ad-
dressed him with Il polite ''4ood morn
ing,' which >alutation tho merchant as
courteOu>l Y returned.
Il have called on little matter OF
business, sir
"le>, sir; said the merchant pleas
antly.
lie hoped he was about 10 receive an
order for some of his goods.
"li you are advertising now should
like TO receive your order"
The trown returned to ,tie merchants
face, and he turned from hi visitor
with
Il am not advertising, IL, aud do not
intend to-
"lon could not choose II better me-
dium than the firm | represent, -lr"
Times are bad, young man."
The more reason you should endrav-
or to stimulate trade
81 don't believe in it, sir
That Is strange"
"Ncvcr advertised in my life"
stranger STILL Thought thc Young
man, rs he quietly took his leave
A. lac passed the outer doyr lac said,
half aloud
You wont last lon., old Gentleman,
II you don't advertise"
y gentleman with carp-woTn look
on his face, who stood in the doorway
as he passed, happened To ovcIhcar the
all Fl, I
asked:
NV ho wa your visitor, father 80
"Onr OF those Troublesome advertising
AGENTS. Ali nonsense throwing away
ones money. We've none to spare"
Any orders this morning -
NO" said the old gentleman, with
sI%h, ''and yet that last lot OF eood- are
splendid. suppose they'll Le ON our
hands next season
The <on answered not a word. but
went to his desk and examined his pri-
waite bank account.
Presently hr sad 1T isn't muclr,
but I'll do it: and takin" up his hat hc
left the office.
About 4 week afterwards tie old mcr-
chant sat rs usual, at his desk, more
than ever discouraged and anxious.
''lt | could only oct rid Of that lot Of
goods lac said to himself, Il should be |
saved as it Is, we are ruined TvcI
written To all my customers, but they
are all supplied. ought to have real
led fifteen thousand dollars, easily. It's
terrible y"
The ollicr-boy entered Just then, with
letters from the post Office He opened
them, one after another, and groamcd
over their contents There was one
more left. lie opened it and read:
"GENrLEMEN:-Pleasc send up sam
pie OF your cloth. If approved we will
take tine bt at your li4urc
Respectfully,
G.. o. a. HEAD 4 co.
"liless u, SAID the old gentleman, in
prise. "lve never done business with
those people. But they are ~ GOOD as
!"ld. How did they know I'd cot the
Goods they want ! Well, thank Heaven,
we are saved from ruin"
When his SON came in, he found his
'cspccted progenltor trying a pas Sctlc.
"All right, my son were saved.
Here read that letter. Halo Eve
overlooked the po-tscript What's that!
We Snr yom' advertisement IN tin DHyI
EaJbicr.' Why, why-it'~ Il mistake,
md his coumtenancc fell.
"lrs no mistake, father" sad his
;on, .ioyiully.
"But L never advertise. in my life
Il did, though"
'.Yuu -
The samples were all right, the goods
ent and the money paid. The Junior
member OF the firm has serious thoughts
If getting straight jacket for the old
gentleman for he's almost gone mad on
Advertising, and he possibly would stop
lin, only-Ir PAYS.
1t is said that the reason why the
Russian government is so slow in avail
ing itself OF the electric telegraph is that
It Is opposed to some Of the necessary
preliminary operations-such as eIeratoy
ne Poles, for instance