The Albany register. [volume] (Albany, Or.) 1868-18??, 1871-09-09
spread Repablscan Trains.

It mas Deeh ofGtiales repeated, but I
h is nevertheless true, that the
masses are taught, to q great de-
gree, by that great engine of power
tho press. A journal with cir
,ulation of five thousand will have,
1t the least calculation, twenty
thousand readers; and viii exer-
else an irresistible influence, good or
bad, upon that great aggregation of
humanity. We have labored faith
fully for the past three years, TO
bring up to the true standard of all
that is desirable in newspaper the
ALBANY REGISTER, and we think
we are not asking too much of the
many readers of its pages when we
ask that each, in his own commu-
nifty, viii do enough labor to aug
nnant its present circulation of hum
dreds to thousands I-et..us come to
. little practical understanding of
this matter, dear readers. Very
soon-it may be next week, or the
week foilowing-we expect to en-
large the REGISTER. 1t will then
be an eight-page paper, containing
forty-eight closely printed columns of
matter; type all new, and much
larger editorial force has been en-
ployed to give the matter with
which these columns are filled
greater spice and variety. When
enlarged, it will be the equal in size
of any journal published in Oregon.
The REGISTER, or any other good
paper presenting the same amount
of reading matter, on this coast, can
not be published for three dollars a
year, and be paying institution to
its proprietor, unless it has . circn-
lation of four or five thousand.
Short of this does not pay for the
immense labor necessary to get up a
carefully prepared Journal, embrac-
ing in its pages every item of intel
ligence calculated to interest, in
struct or prove beneficial to its
readers. Such circulation, too, will
at once be recognized by the adver-
tising classes, and their patronage
will give the paper vitality of con-
stitution which will at once be dis
coverable in the vigor and tone of
Its editorials. Give any journal a
good circulation, hearty support,
and you add at once q hundred per
cent. to the strength and force of its
utterances; while, on the other hand,
q snail circulation and halehearted
support will knock all the vitality
and strength out Of the finest talent
that eyer honored the editorial seat,
If man is about to engage il
. contest requiring muscle and
strength, he is at once subjected to
such treatment as viii put him in a
sound and healthy condition before
entering upon the contest.
The great contest of 1872 is ap.
approaching, and the REGISTER is
making preparations for a hard and
bitter struggle with the enemy. All
that is necessary to fit it to &C
into the fight in good heart and
muscle is large circulation, wide.
spread, taking in every town and
farmhouse of the Willamette Val
10y, if possible. At the price a,
which it is offered, it is the cheap
est weekly published on the coast
as it is not made up by a rehash o
. daily, but the matter is carefully
and Systematically prepared for it
columns.
Theeditorial force, as has been pre-
viously mentioned, has been in
creased, and will be further addet
to as the patronage of the pape'
will justify, and other improve
nnents made so that it may keel
pace with the foremost In the land
That truth may spread and do good
we ask each reader to do his par
in increasing the circulation of tn
REGISTER, whose columns will a
all times be found forcibly presen'
ing it for the careful study of Il
readers. Please to attend to th
matter at once extend your kindl
aid now, that we may comment
the campaign full-handed, in hea
and muscle TO do battle in the gre,
cause Of Freedom, Right and Ju
tice.
TIE OREGoN RAILROAD KING
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