The Middlebury register. [volume] (Middlebury, Vt.) 1850-1882, 1870-09-27
Life Assurance.

We are proud of presenting the Equi-
table Life Assurance Society of n. York,
to the people of Addison county, feeling
that she is worthy of their confidence.
She is Enthusiastically the peoples choice.
leading all Life Assurance companies the
first year in new business thirteen mill
lion.
She established an agency in this coun-
W the nrst day OF last August, and has
already been patronized to over one hum
drcd thousand dollars in amount of poll
cies.
Unlike some Of our companies, who by
the way are not ambitious in this respect,
we feel proud of the success and conf
dence this society is winning.
Says the spectator American
Review Of Insurance
The biography of life Insurance COM
pany is written rather with figures than
with words. Its usefulness is measured
by the amount paid out to diminish de-
pendence and destitution the progress
made year by year in the procurement of
new business marks the energy Of its man
agement and the rapid and regular ac-
emulation of assets attcsts its certain
solvency. In these three particulars the
Equitable Life assurance society of the
United States has domonstrably won a
place in the front rank of those nstitu-
tions to which Americans may point with
pride.
Again We read from the Insurance
Times:
This company has sprung up like q
young giant born of race of heroes. On
contemplating its amazing growth our as
constituent is Increased by the closest in
spection of its proportions. They are
solid, symmetrical, and full Of health and
yigor in every part. 1t became a favor
ito at the start, for it was adapted with
consummate to great public want, and
this want it has met with so much justice,
promptitude, and libcrality that it is now
as firmly rooted in the peoples favor as II
granite mountain in the earth. 1t has n
solid basis in cash assets Of thirteen mil
lion dollars invested in the best securities
in the country.
I'VE remarked the precedence gained
by the Equitable Life about seven years
ago, and then predicted that its perfect
and peculiarly attractive features would
soon render it one of the most popular of
life institutions, but We were not prepared
to see it oyertop in so short time the
oldest and greatest Of its competitors.
As to the acquisition of new business, it
has since 1860 passed year by year from
rank to rank, first as the ninth, then as
the eighth, seventh, sixth, fifth, fourth,
third, second, and to-day it stands forth
as the first company, being as to amount
of new insurance about four hundred per
cent. above the general average. Al
though the Equitable had occasion in
1869 to reject, as ineligible risks, appli-
cations amounting to about seven million
dollars, it stands as to new business done
during that year far in advance of every
life company, showing sum assured OF
s5l ,021 ,l4l, being more than was OBJ
tanned even by the colossi of the old and
and the new world, and four or five times
more than the average of all the others
IF this unexamplcd progress were
made on the strength of free credit and
loans to policy-holders it would be less
remarkable, but the Equitable Life has
taken the lead in advocating and intro
ducing the always safe all-cash principle,
and when we refer to its annual income
which tn 1850 was $77,424.l7, and is
now seven million dollars, it should be
understood that we are not speaking Of
notes, but of all-cash receipts. Yet the
policies in this company are on the aver.
age larger than in any other, and the pre-.
MUM rates exceedingly moderate and
greatly lightcned by the equitable award
and skillfal application Of its large annu'
al dividends.
"A great popular, permanent success
like the Equitable Life, which notwith'