Virginia free press. (Charlestown, Va. [W. Va.]) 1832-1916, 1870-08-20
BALTIMORE. MD.

than when PERUVIAN was useC. ii the ulsIuIeIes'eu
testimony of farmers is an evidence Of TRUTH and we
are sure it is then it is true that results from this
Guano, when applied in like quantities per acre have
been fully equal TO those from Peruvian Guano, and
in not few instances superior on the first crop,
while on grass and clover crops following, 1t las
manifested an effect unknown to Peruvian.
1t must be noted that the cost of this Guano is so
much less per ton thar Peruvian, that 300 lbs may
be applied per acre at little or no greater outlay than
200 lbs of Peruvian Guano can be applied for.
In view of the importance of this trade, and the
Just demand on the part Of consumers for assurances
first as to the ability of the Pacific Guano Company
to bring into market concentrated Fertilizer of the
highest excellence, at the lowest cost to the farmer;
and secondly as to The claims of the Company to the
fullest public confidence, we propose first to show
,rdat their flcibties are and secondly to show upon
what grounds they lay claim to full public confidence
in their products.
.First-The Paeifc Guano Company is the result Of
private association of few of the largest shipping
merchants in the United States engaged in the Cali
fornia trade the primary object being to furnish
return freights for their ships from the Pacific This
private association was subsequently organized into
a stock Company with an actual cash capital, in
vested and at command, of $1,OOO,0OO and is IN
questionably the strongest company in the country
engaged in this important trade It's stockholders
are limited to but few in number, not exceeding ff-
teen, embracing some of the most respectable and
wealthiest merchants all Of whom are actively en-
gagged in business enterprises of trade and commerce
The large capital of the Company is the aggrega-
ton OF surplus means by reason Of which it is
enabled TO accomplish results unattanable by private
enterprise Hence, the Company is the sole owner
of the extensive deposits from whence it draws sup
plies of natural phosphate of lime, and the other
elements which enter into the composition of its
Fertilizer; therefore with these facilities it procures
supplies at lowest cash cost Of production and does
not pay profits and commissions to importers or in.
tcrmediate parties.
The Company has called to its aid the best scen-
tifc ability that ample means and liberal policy will
command, and has acquired invaluable experience by
years of patient enterprise. Hence, the Pacf;
GWaa0 C0mpany has the ability to bring into market
the very best Fertilizer at tie Unrest cost to consumers
that ample capital and enterprise, aided By the best
scientific ability, can produce.
Secondly-We base the claims of this Company to
the fullest public confidence upon reasons founded in
the nature of things. Responsibility and private
character afford good claims to public confidence on
these grounds none can have higher claims, but we
dismiss these considerations, because in case like
this, these qualities cannot be known and apprecia-
ted, however excellent they are
Personal interest is esteemed to be the strongest
and most universal motive to human action and
policy especially in matters pertaining to trade and
commerce. Hence, if this Company be judged on
this principle alone its claims to public confidence
of the highest character unless it be assumed its
policy is dictated by the grosscs ignorance of its
best interests. 1t must he seen at once that Com
pany like this with such large vested interests, must
look to pDmGnence in its trade through a long
future to render its capital secure and realize com.
pensation for its investments. If it ceases perma,
nently to earn dividends its capital becomes total
hss while it afford in its beginning to omit diyi-
dends so that it builds up stt and permanent trqd<
FIR tie future.
The Pacific Guano Company must, OF necessity,
continue to bring into market the best Fertilizer that
its uncqualcd facilities can produce and, guided 5y
an enlightened Pocy it is recognized by them as their
highest interest to put it into market at minimum
profit its cost by which policy its use is extended
The Company looks to small prqfts, large s1les and
pcmanence Of trade to insure reasonable returns on
surplus capital invested in legitimate business of
great public utility
1t is a well recognized principle that capital
aggregated from surplus means can be employed at
a less rate of compensation than can be afforded by
private capital hence it IS true that in all enter