The Portland daily press., 1870-11-08
"MAn's wake is on the deep,
RIs cloud Is ON the sky"

Distance stretched away with plain, and
hill, and vale; innovation conceived the loco
motive; intellect polished the shaft, adjustd
the wheel, tae fire was kindled, and bark how
II an thunders on his iron way! Time and
space stayed the communication of thought,
innovation conceives the electric rod, calls
from their cloudy caves the thunders driven,
chains them with slender wire, intrusts
them with the commission, and sends them
on their viewless way.
"The Worlds broad zone has dwindled to a
line." Innovation is ever busy conferrng
practical benefits on society.
As in scieCce so in mercantile business, in
novation is ever busy working new improve
merits, new methods, new attractions; and
while many OF its changes are for the worse
| yet review of the courses of the few sue
cassful merchants OF modern times, would
show thai they unanimously belong to the
| class OF innovatOrs. One of the most marked
Of the new ideas introduced into business in
our day is the "One price" system, against
which as principle scarcely any one has an
objection. but which nine out of ten of all
buyers claim should be waived in THEIR PAR.
TICULAR CASES. Another new idea is
"Telms cash." the advantages of which all
grant, but wonderfully large number dislike
to have applied to their individual purchases.
| Another modern notion is ''advertising.'
We have before us very learned sermon
preached in London only thirty years since
on "Tne sin and folly OF advertising" and to.
day, in spite of the fact that the most exten.
sive advertisers are from the highest rank in
business life, and are our most successful mer
chants, yet the number is legion of those who
look askance at the store If the man who, tc
use their expression, "Blows his own horn"
| We have been led to those reflections by 9
conversation reported to us as had between one
OF our most respected citizens and leading
wholesale dealer in town.
Speaking nf some place an entrance tt
which for him would an impossibillty, Thu:
good man said, "Why would as soon think
OF going to CoGIA HAssAN's"
To which answer was made, " Perhaps i
you took an hour to look over the CoGIA
HAssAN store and see the perfect system tina
regulates every thing there, and remember
that your youngest child can go there and buy
any article at the same price that would bt
paid by the shrewdest buyer, and that price
is as low or lower than the same article could
be found elsewhere if that buyer ran the whole
town over, perhaps you would not ust
that expression again."
| Now there are no doubt many others II
Portland to day who because CoGIA HAssAN
aivertses without stint, hires over fifty clerks
and uses any and every measure to make bis
name household word, therefore there must
be some humbug ABOUT the place. TO such
we simply say Take half hour, introduce
yourself to the proprietors or to the fool
walker, who will be happy to conduct you
through the various departments, and ex
plain their methods of working, and you may
find it the most profitable time on have spen
in many day, at any rate you will be certain
to say you never saw such variety OF good.
from the cheapest to The finest quality, in any
one store.