Nashville union and American. [volume] (Nashville, Tenn.) 1868-1875, 1870-10-12

To those who wish to communicate with the
| thousands of intelligent and enterprising Mer.
chants, Manufacturers, Business Men, Me-
chanics and Farmers throughout TENNESSEE
and the South generally, the WEEKLY UNION
AND AMERICAN, with its large circulation, pre-.
| sents most desirable medium.
| Does 1t Pay to Advertise ?
If you have any doubts about it, the only
way to find out is TO give it fair trial, and as
certain whether it does or not.
From every section of the country come tes-
| timonials of the advantages derived from q
well regulated system of advertising. A surer
| or safer investment for business men cannot
well be imagined. 1t puts them before the
| public In beneficial light; they become
knowD end read of all men," and reap an
| abundant harvest from the seed thus sown.
There can be no doubt of the fact; patrons de-
clare 1T; newspapers assert it, and experience
conclusively proves il. Here are q few cases
| gathered from various sources illustrating this
point:
Do You Believe Advertising Pays!
Ask HelmbOld, who takes a whole page of
| four or five New York dailies and fills them
with advertisements of his Buchu. These cost
him IN the neighborhOod Of q thousand dollars
| each for one day. Think of this, merchants,
mechanics and manufacturers, while you sit in
your offices and wonder that your more enter
prislng neighbors are enlarging their business,
building palatial residences, and guiding spank
| ing teams along our thorOughfares. They max
their money by telling the people, through b
columns of newspaper, that they are in bust
ness, and would be glad to wait on them. Yes
you had better believe advertising pays.
What n BOstonian Thinks.
The Adams IN. " Visitor speaks of an emf
nent BostOnian who regarded advertise
ment in newspaper as a personal invitation
| to call, and said: hWhile sometimes hesitate
about entering store the prOprietors Of which
have not thus sent their cards to my residence,
l always feel certain OF cordial welcome
| from the members of an advertising firm"
The same paper adds: There is in this re-
| mark an assurance OF one of the many results
| of advertising. The trader and his calling be-
come identified, and the name of the man is in
separately connected in the mind of the public
with his merchandise. 1t may not be the very
day an advertisement appears that it bears its
| fruit; weeks or months may elapse, and then,
when the want arises, the article to be OBJ
| tanned Immediately suggests the advertiser.
This is the effect of general advertising when
perslStentiy followed. A special class of ad-
vertisements, where some novelty is announced
| is more immediate. shrewd business man
| once advertised trifiing article in a manner
which could scarcely prove remunerative. His
| neighbors expressed their regret at his folly,
| but he appeared contented. Though his gross
sales of the article did not cover the cost of his
| advertising, he attracted new class of people
to his store, and his ShrewdneSs paid him in a
very short time, for new eyes saw what he had
to offer in addition to the specially advertised
and new purses came under contribution to
| him.
How an Illinois Merchant Made IL
Pay.
The Indianola Iu.) Visitor relates this incident
SIN 1861, young man was employed in this place
as clerk in house, at the moderate sum of four
dollars per week. In the fall Of 1862 he went into
a small business on his own hook. In 1868 he
| formed copartnership with his brother. When
the senior of this firm threw his little bark the
tT1 tod 1.TW
advertise He took our advice followed it strictly
to the etter-using more printers ink than all the
| business firms of Indanola combined. The result
of advice, together with the honesty integrity
and go-aheadativeness of this firm, has given them
q competency and foothold among the people OF
Warren that viii tell big in after years"
! Advertising and it's Results.
The following comes from a New York paper
'The changes going in society make it necessary
| for a business man TO keep before the people. Il
he expects to succeed in trade, fair statement Of
what he is doing, and will do, is necessary for him
| self and those dealing with him. He must make
/ this statement, and does do it in some way If hi
/ sells anything. People are quite apt to go wher'
their attention is called and If they find things a
represented they will purchase there in preference
to spending their time in seeking elsewhere. Thos
| whose patronage and influence are of the creates
| value never spend too much time in looking up
! thing. They have learned that time is money, anC
| that without time in this world money is worthless
II is conclusive that there is merit well as prof
/ in advertising honestly and fairly in telling peop
what and how you will do, and then doing it Thos
who willing to trade strictly upon principle
| circulate an advertisement throughout entfr
i community, and il will have Just much force a
| though they spoke to each individual by word, o.
| each visited their establishment and examined fo
| himself. This advertising only amounts to tn
| same as telling your patron when he calls on yoI
| how you will sell to him. 1t is just to all con
cerned to advertise conscientiously, and those wit
do 1t will find advertising of the utmost impor
| lance"
Terms of Advertising.
| Our rates for advertising, are in all cases, On
| DOLLAR PER SQUARE OF TEN LINES eight words t.
the1ine), for each insertion, cash Invariably in Gd
| vance.