New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1870-06-29
TIE HIGHWAY TO WEALTH.


entertaining The Men Who Adroriisc thick royal oc
tavo volume just published for George p. Bowell Co..
does this and more it furnishes series Of lively sketches
which tell Of the men our day who have made for
tunes through advertising explains how and why such
enterprises succeed, and supplies great extent the
kind Of knowledge needed by those who would advertise
successfully. 1t gives the rate Of advertising in about
1900 American newspapers, and contains also com
plote American Newspaper Directory.
As the largest order given single paper before
the for an advertisement that OF Fairbanks 81
Co. in TIE NEwYoEK TRIBUNE the early history OF their
platform scale is given. That invention seems to have
had its origin during what known the Hemp
Fever in 1880 in Vermont and devised to obviato
the difficulties experienced by farmers in weighing by
steelyard the bulky nhcr produced during that dsas
irons experiment The stariuetgt Of large fortunes
La always an object Of Interest. The medicine which re-
.,.o, patented article, I'm more than million of
SonoTs Ioft ny, SIN Of Philadelphia to his heirs, was
originally matter OF personal c"erenee to Mr. SWAIN
who was I'm carly life poor bookbnder Hd pad sore
Lee and found no relief from ordinary medicines. VINE
bnS BOOK. he read in it recipe for strip SID to
be OF service IN sCr9tuous aIeetHs' nc ToeG aid
taking IL in doses from time To time, was eEehIIuiy
cured. This medicine suggested his "panacea James
for seed described beginning his successes raising
and obtaining, when 10 years o. carnations and pcoees
he has never since Surpsssed A great publishing house
j. described in is early struggles for existence as start
lug life, il ISL IN very proper way by printing
RcsTcciing the accomplishments Of Robert Bonner
when he was printer it stated that he set 200 ems
~ IonI I A ~ least tbe CONSEQUENCE Of it, We
are told, produced marked effect On his views, The
d dd t %' iS@ an $ T ' M Bonner PTted t.
day he sent 10 communication on popular sub
ect 1.-THE bottom Of which he had placed the name Of
Dr Chalmers. The article had wonderful success and
The moral mr. bonner drew W. iTG 5 AKA ,Re scpv
the determination with which, he insisted aftert death
statesman, fer which he paid Mr. Bancroft should con
tain some particulars Of Mr.; E'erets connection i
L. fiat III
duced to concede the point and this had marked place
OF Barnu early ventures sort Of gift enterprise is
named among the first the prizes OF TINS lottery We're
stock Of glassware and old, de-
fective, nwsre His trst curiosity, Joice Heth, IT is
Having been able 10 dsproye the marvellous story her
age, explain the singular rieHty which had peilna-
gotesque statue summary Of his lecture ON " The
Art OF Money Getting is gwen as follows d" Don't
vocaton select the right ocaton avoid dcht perseyere
Vor own eTo cxertons; use the best tools; don't
scatter Your powers be systematic; read the neWsper
beware of outside operations don't indorse without good
security; advertise your business he polite and KIND 10
your customers; he charitable; don't tell what You are
going TO do: and preserve YOUR int gritty"
Some of the results that spring from extensive adyor
Using remarkable drug house is mentioned that
Keeps on hana qqany o. s"giius inn RiyeTHoyg
near its mouth specified. business college
tndents hi more than those of Englands two great
est universities together Young men Hooked TO II RON
M parts % the United states and the Provinces in suc
GhHrthes in the city where it opened had to be tenn
poray hired for its purposes ~ Il kn DSten D mc1
which have steadily Increasing during long series
%I S T INTO France hinder the French law the formula
for compromising it was required ana iurnlsheGi ouI
although thus made public, no one mas aelhpleu 70 ou
ponnd for sale in competition with Its enteIrshg pro-
The history of the late war would not only be neOm
pete without alusOn 10 the gigantic system ny Nhch
M odyantsse of investment in United States Bonds
SoSt ~ The knowledge of the public hut it may well
I've doubted whether those loans could have oeeh ODti
or the Rebellion crushed, without such disposal OF Ihe
bonds rs resulted from thorough advertising. similar
system OF obtaining PUBLICITY It Is mere
built the Pacific Railroad There Is one instance recorded
where the good results of advertising Actually touched
scented The London IeegrGph with S2e&;UO pruning
press, accompanying il with letter stating that sueh
the gift. With other men, the practice OF attracting pun
lie attention has deyeloped peculiar eHpTSsio5 H PI
millions acquired in the sale OF his patented nelCa-
in Philadelphia, pcrpetuated the licensees Of his
daughters in the sculpured forms that adorned the en-
tabatures Of the mantels in his parors Another broke
forth n sianzaS9not to say IL $500 ms f'I III
devotional character headed, On Cleansing Ourselves"
Tue first one must suffice:
r We eS % sI nc VI T G .ha ' 70 TO bell
En E msn5 s oef T d A a, Of o
one ofhe obituary advertisements given has points OF
widow in Pere la CbaiSe. "Dcd, the nth ultimo at
his shop in Feet street Mr.. Edward Jones, much
fpected by an Who knew and dealt with him.. As man.
he was aIniahe; a halter he was upright and mod
hats were only IL IS each. He has left widow to de-
porc his loss large stock he sold cheap for the
benefit Of his family. lie was snacled to the other world
prime of his life and just he had concluded an
extensive purchase Of felt which he got cheap that the
widow supply hats al moderate charges than
other huj!se in London. HIS dsC0uSpate family Will
carry ON the business with puncualiy." Beside fills,
allusiCu of citizens seems tame. The eN-
preston rs: Persons familiar with New York tell
H. number Of ma ffcrut stores ne owns on Broadway
and other parts Of the cry lie died some years ago. but
the pills and ttors didn't TAehcrs carry on the bust
ness usual"
celebrated advertiser, which appeared originally in the
"Trayes Of Woman in America by Olympic Amedee,
iat,y Published in PARIS. or the entire sketch the book
before sayt 1--WE have found the following so wei
written that have desire o. improve ia Judg-
nell University OF which she says cncOuragngiy al
though IL may probably never equal those OF Paris,
afford much instruction t. the people Of America" In
This city she goes into particulars. Broadway Is an
"OYerTrascd ,rco Long as il is and decorated with 50
cannot be eNccod Naples itself during the wet season.
therein is The subject OF her sketch as Napoleon
sul-licutcnant, so has the worthy NJ j. arisen from
his home in plain cabin near the Niagara
river, through enc OF those niue glmnasa Wmch
grotesquey called colleges IN America 10 great emf
noucc. and like own Emperor lie has endured great
privaOns IN carly life. on of his bi0sraphers TOR in
America great man numbers them by the DOZEN
says that he supported himself once by digging in a
garden at eight cents an hour which shows the high
pitch 70 WlC prices LOT IaOr nave come IN
the United States. Even with this excellent
paper il il necessary 70 bride people to take it
gold watches; the great dictionaries of Webster and WOr
cescr whose productions almost rival that OF NJ Lttr6
Is kept ny this journal ~ rewards 70 us su RIDERS or
bonuses for obtaining others. The American is always
ncctcd With newspaper even ne should receive no
than pot Of Jam he Is invariably pleased ana II he
should Obtain laP ana 5Pirhh I to cI n S RoIse
Is oveIjOyed. MI contributes to this innocent anlse-
mont. . Around the room We noticed many long
haired PC-ans Of the Cronwean type at least in ap-
pearance, diligently reading" ,,-
We gather that there 5,3l9 papers published In the
United states and Canada OF which SOC are in the State
OF NcwYOrk. Tie smallest number IN any stare is Us III