The evening telegraph. [volume] (Philadelphia [Pa.]) 1864-1918, 1870-07-11
THE ALMIGHTY 81"
From the ". Y. Tribune.

from the ". Il. ITt6uhe.
Judging from volume recently published
concerning successful men in business, the
American has mastered the science of adver-
tising better than any other man in the world.
He has more persistence, more lodges, more
noise at command wherewith to keep his
wares before the public for day than John
Bull would dream of in year. What Eng
lishman would ever have devised the plan of
late pill-maker who ran in debt to daily
journal for advertising until it seized on his
property for payment, and, finding said pro-
perty to consist solely of pills, was compelled
to go on advertising to get rid of them The
is left unnoticed in this book. Everybody
knows him. The man who advertises not
his wares nor his business, but himself.
''Self- made, like Jack in the play, she wor-
ships his CREATOR" and foists himself upon
other mems worship with an adroitness and
devoutness worthy the imitation of any mis-
sionary.
There are half dozen leaders now in poll
tics, literature, and religion whose names
have become household worlds through the
country, yet who are known by those nearest
them to be men of straw. The leverage used
to raise such men was simply skilful adver-
tising. 1t is the reporter of the newspaper,
however, not the business clerk, with whom
he deals; he pays nothing for his ''cards" be-
yond an invitation to dinner or delicate
attention. Reporters have pee lliar delight
in crooking the bended hinges of their knees
before this Juggernaut car of the self made
man. The world yields to him. Mysterious
whispers foretell the subject of his coming
book or picture to the eager public as soon as
it is conceived in his brain; the whispers in
crease; before the advent of the work of
genius the general ear is deafened by a
mighty chorus trumpeting its praise Stupid
men in inland towns know no way to bring
themselves or their business before the
public but by q handbill or card paid
for across the counter. What do they know
of the delicious tid-bit of gossip concerning
their wife OF daughter that steals into the
editorial column; the generous donation of
burial lot to their employers, telegraphed
from Maine to California; the anecdote, which
leaks out, the present offered by corpora
ton and refused? And above all the dinner! !!
There are certain dinners where members of
the press singularly predominant, which inevi-
tably suggest to the shrewd observer q self
made man and unlimited putting beneath the
terrapin and Veuve Clicquot. We are sure
there is rat in the arras. We remember
banquet given in celebration of great work
accomplished which was noticed in every city
of the Union, at which the real worker sat
unnoticed while his clerk carried off all the
honor. When a man has once succeeded
in bringing the great 'I" prominently
before the public, he may rest from
his labors. Reporters will do the rest,
and the world will receive him at their value.
No other people will receive man at his
own appraisement SO freely as Americans.
But the columns Of every days journals show
us that the self advertisers never are content
to rest. They fasten their names to every
sSbject that promises to engross the public
attention as bows tie hobs To a kite Whan
the world held its breath the other day at the