Nashville union and American. [volume] (Nashville, Tenn.) 1868-1875, 1870-12-02
DO You Believe Advertising Paysr


Ask Helmbold, who takes whole page of
four or five New York dailies and fills them
with advertisements Of his Buchu. These cost
him in the neighborhood of e thousand dollars
each for one day. Think of this, merchants,
mechanics and manufacturers, while you sit in
prising neighbors are charging their business,
building palatial residences, andlguiding spank
ingtteams along our thoroughfares. They make
their money by telling the people, through our
columns Of newspaper, that they are in busi-
ness, and would be glad to wait on them. Yes
you had better believe advertising pays
what q Bostonian Thinks
The Adams IN " Visitor speaks of an emf
nent BostOnian who regarded an advertise
TO call, and said: hRAile sometimes hesitate
about entering q store the proprietors of which
have not thus sent their cards TO my residence,
always feel certain OF 3 cordial welcome
from the members Of an advertising firm
The same paper adds: There is in this re-
mark an assurance Of one OF the many results
of advertising. The trader and his calling be-
come identified, and the name Of the man Is in
separately connected in the mind of the public
with his merchandise. 1t may not be the very
day an advertisement appears that it bears its
fruit; weeks or months may elapse, and then,
when the want arises, the article 10 be OBJ
tanned Immediately suggests the advertiser.
This is the effect of general advertising when
persistently followed. A special class Of ad-
yertisements. where some novelty is announced
is more immediate A shrewd business man
once advertised a trihing article in manner
which could scarcely prove remSn.fat ~ HIS
but he appeared contented. Though his gross
sales of the article did not cover the cost of his
advertising, he attracted new class Of people
to his store, and his shrewdness paid him in q
very short time, for new eyes saw what he had
to offer in addition to the speciality advertised,
and new purses came under contribution 10
him."
How an Illinois Merchant Made it
Pay.
The Indianola Only Visitor reiates this incident:
''In 1861, young man was employed In this place
As q clerk in houDe, at the moderate sum Of four
dollars per week. In the fan Of 1852 he went into
q ANAL business on his own hook. In 1853 be
formed copartnersh.p With his brother. When
the senior Of this firm threw his little bark on the
sea Of public trade, We suggested 10 him how to
advertise. He took ouEsdYice-fo10wedi It strictly
to the determining more printers ink than all the
Of our advice togesher with the honesty, integrity,
and go-ahesdativeness Of this firm, has given THIN
q eompetency and foothold among the people Of
Warren that wiz tell big in after years"
Advertising and It's Results
The following comes from New York paper:
1.-THE changes going ON in society make It necessary
for Q business man TO keep before the people II
he expects 70 succeed in trade, fair statsment Of
what he is doing, and viii do, Is Necessary for him
sell and t1OBe Qc4d1u8 Will uDu- nc mubA u1AAo
this statement, and does do it In some way II he
sells anything. People are quite apt 10 go where
their attention Is called and Il they ind things as
represented they viii purchase there in preference
10 spending their time In seeking elsewhere Those
whose patronage and influence are Of the greatest
value never spend too much time In looking up
thing They have learned that time Il money, and
that without time in this world money Is worthless.
It is conclusive that there il merit well prodt
in advertising honestly and fairly; n telling people
what and how you VIII do, and then doing a. Those
who willing to trade strictly upon principle can
circulate an advertisements throughout an entire
community, and Il VIII have just q much force -
though they spoke to each individual BY word, or
each visited their establishment and examined for
himself This advertising only amounts 10 the
same ~ telling your patron WHEN he calls ON you
how you win sell to him. = b just to al con-
cerned TO advertise conscientiousy, and those who
do It win md advertising Of the utmost impor-
tAnce'
Terms Of Advertising.
Our rates for advertising, are in al cases ONE
DOLLAR PER Square OF TxE LINES (eight words to
the Incl for each insertion, cash invariably - ad-
UGssce.