Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1870-01-01
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pasnsaay 11sssing, January !, 1e70.
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DAILY xFNNEREc JoURNAL.
According to promise We commence on
this frm day Of the New Year the publi-
esf;on Of he DA1Y KrxxfBrc JOURNAL,
trusting 20 continue and make 1t perma-
nent daily newspaper. Forty-six years
ago the weekly Kennebsc Journal was
started H.. enterprise was regarded as
rather . bold and doubtful one at that
time, but in strong and skillful hands and
with generous and never tagging supper:
It succeeded, and has been valuable
agent in the improvement and growth OF
this locality as well as the State at large.
But the valley Of the Kcnnebec has in
creased in wealth and population. and
the transmission Of public news has
changed and quickened. so that along with
the ability to support has grown q de-
msnd for daily instead Of weekly news
news fresh from the telegraph and served
up - regularly in well printed columns
as . scanning hreakfast 10 placed upon
the table. Not only our men Of wealth,
extensive business, leisure, and public
station, desire to know before stepping
abros ! In the morning the news Of the
day, but our mechanics, farmers. and the
ladies' I've don't mean to pass them by,
want TO know a. well what Is going on In
the world. and are a. ready to pay for
the privilege. These hard listed mechan-
les, farmsrs ard laborcrs, Whist would the
newspapers do without them. or the world
either for that matter? NsH
cities ef Augusta. Hallowsll and Gardiner,
which will be benefited alike by our
Daily. are sbundantly able of themselves
to support it. They have sufficient popu-
sation and wealth, and Judging from the
very handsome subscription list which we
have already received in q few days can
vass, they have the will ~ well a. the
ability, which is highly important con-
sideration. Good wishes are quite accept
able, but have little force in establishing
= paper; they will not pay paper. tele-
graph and printing bills, as many poor
printer has found to his cost. We like to
hear the wish Of success, but it has about
seven hundred per cent. more junction
when accompanied by the cash for years
subscription. The two things 60 well to-
gether, butif we can have only one give
us the latter. The three places mentioned
are not all by any means that win be
pleased to welcome the DAILY KENNEBEC
JOURNAL. The enterprising communities
north Of rs. in the loveliest region Of the
K-nnebec, linked to us by social, religious.
business and political interests. will re-
quire the regular visits of our Daily. and
be pleased to patronize it. 1t will be the
same with the fourishing towns on the
east and west, neighbors all, and long
time friends and patrons of the Weekly.
We have the substantial assurance in
what has already been done that Old Ken
nebec will do her part generously.-yea,
will do much better than we anticipated.
F,om the start we shall have good local
circulation. with fair field for expansion
and growth, and we doubt not that ou
PAPER win soon find subscribers in most oil
the towns and cities of the State.
Upon the subject of advertising it may
be proper to say few words. since it il
one Of great Importance and not well un-
derstood even by men Of business. As q
means of calling attention to business. and
attracting notice and trade every other
method falls far below il. The sign over
the door, the goods ut the windows, the
poster and handful. all are very well, bu,
the advertisement in the local paper, read
perhaps BY every family in the whole cir
cult Of local business. is a power greatly
beyond them all. The principal adver-
Using agents in Boston and New York
tell rs that they can feel and see tht
movement of business in those cities rs il
Is operated upon by advertising. and art
made to wonder themselves at the i'm
mense influence which the advertisements
they dispatch to the papers exert. But
says one of our traders. .'it wont pay mt
to advertise" How do you knowp Have
you ever tried il? If you had tried i.
fairly and intelligensly j. would have paie
you. If it pays A. T. Stewart of New
YORK to advertise thread in Maine papers,
and the leading merchants Of Boston t.
advertise their goods in the same. will il
not pay you TO advertise in the paper a.
your door which circulates amongst al
your customers and many more whs
might be your customers if they saw yom
advertisement We know dry good
dealer in another city who ventured t.
try advertising. At first his advertisement
was small. After ii had appeared a few
times in the paper he ordered it doubled
In length. and some weeks afterwards b.
stretched it to q column The firm