The aegis & intelligencer. [volume] (Bel Air, Md.) 1864-1923, 1870-12-30
BALTIMORE, MD.


Guano when applied in like quantities per acre. have
been fully equal to those from Peruvian Guano and
in not few instances, superior on the first crop,
while on grass and clover crops following, it has
manifested an effect unknown to Peruvian.
1t must be noted that the cost of this Guano is so
much less per ton than Peruvian, that 300 lbs may
be applied per at little or no greater outlay than
200 lbs. of Peruvian Guano can be applied for.
In view of the Importance of this trade and the
just demand the part of consumers for assurances
first as to the ability of the Pacific Guano Company
to bring into market concentrated Fertilizer of the
highest excellence at the lowest cost to the farmer
and secondly to the claims of the Company to the
fullest public confidence, we propose first to show
sohat their facilities are and secondly to show upon
what grounds they lay claim to full public confidence
in their products
First-The Pacific Guano Company is the result of
private association of few of the largest shipping
merchants in the United States engaged in the Cali
fornia trade, the primary object being to furnish
return freights for their ships from the Pacific This
private association was subsequently organized into
a stock Company, with actual cash capital in
vested and at command, of 81 900 900, and is I'M
questionably the strongest company in the country
engaged in this important trade. Its stockholders
teen embracing some Of the most respectable and
wealthiest merchants, all of whom are actively en-
gagged in business enterprises of trade and commerce
The large capital of the Company is the aggrega-
ton Of surplus MEANS by reason of which it, is
enabled to accomplish results unattanabe by private
enterprise Hence, the Company is the sole owner
of the extensive deposits from whence it draws sup
plies of natural phosphate of lime, and the other
elements which enter into the composition of its
Fertilizer; therefore, with these facilities it procures
supplies at lowest cash cost of production and does
not pay profits and commissions to importers or in
termediate parties.
The Company has called to its aid the best scen-
tifc ability that ample and liberal policy will
command, and has acquired invaluable experience by
years of patient enterprise Hence, the Pacific
Gatan0 Company has the ability to bring into market
the very best Fertilizer at the aces cost to consumers
that ample capital and enterprise aided 6y the best
scientific ability, can produce.
Secondy-We base the claims of this Company to
the fullest public confidence, upon reasons founded in
the nature of things. Responsibility and private
character afford good claims to public confidence; on
these grounds none can have higher claims, but we
dismiss these considerations because in case like
this these qualities cannot be known and apprecia-
ted, however excellent they are.
Personal interest is esteemed to be the strongest
and most universal motive to human action and
policy, especially in matters pertaining to trade and
commerce. Hence, if this Company be judged on
this principle alone, its claims to public confidence
of the highest character unless it be assumed its
policy is dictated by the grossest ignorance of its
best interests. 1t must be seen at once that Com
pany like this with such large vested interests must
look to Fermanence in its trade through long
future to render its capital secure and realize com.
pensation for its investments If it ceases perma.
nently to earn dividends its capital becomes total
loss, while it can afford in its beginning to omit divi-
dends, so that it builds up safe and permanent trade
for the future.
The Pacific Guano Company must, of necesstv.
continue to bring into market the best Fertilizer that
its unequaled facilities produce, and, guided 6y
an enlightened policy it is recognized by them as their
highest interest to put it into market at minimum
profit on its cost by which policy its use extended
The Company looks to small profits, large sales, and
permanence of trade to insure reasonable returns on
surplus capital invested in legitimate business of
great public utility.
1t is well recognized principle, that capital,
aggregated from surplus means can be EMPLOYED at
a less rate of compensation than can be afforded by
private capital hence it is true that in all enter
prises in which large means facilitate economy in
production, private resources cannot compete with
aggregated surplus capital
For the foregoing reasons it must be conceded:
First-That the Pacific Guano Company possesses
the d6Hty to furnish the country with Fertilizer
under ats trade mark of SOLUBLE PACIFIC GUANo, of
the highest real excellence at the ,oest possible cost
to the farmer
SeCOndlV-That he on1v fruo po1;cv Of he o,,