Nashville union and American. [volume] (Nashville, Tenn.) 1868-1875, 1870-09-02
union And AMERICAN
Is the Paper.
GIVE 1T A TRIAL!

To those who wish to communicate with the
thousands Of intelligent and enterprising Mer-
chants, Manufacturers, Business Men, Me-
chanics and Farmers throughput Tennessee
and the South generally, the WEEKLY UNION
AND AMERICAN, with its large circulation, pre-
sents most desirable medium. a.fr
Does 1t Pay to Advertise /?
II you have any doubts about it, the only
way TO find out is TO give IL fair trial. and as
certain whether il does OrnOt-
From every section of The country coma tes-
timonials Of the advantages derived from
well regulated system Of advertising surer
or safer investment for business men cannot
wei be imagined. It puts them before the
public in a beneficial light: s4they become
known and read Of all men," and reap an
abundant harvest from the seed thus sOwn
There can be no doubt Of the fact; patrons de-
clare it; newspapers assert IL, and experience
cOnclusiyely proves il. Here are a few cases
gathered from various sources illustrating this
point: a
Do Won Believe Advertising Paysq
Ask Helmbold, who takes a whole page OF
four or five New York dailies and fills them
with advertisements Of his Buchu These cost
him in the neighbOrhOOd Of thousand dollars
each for one day. Think OF this merchants- .
mechanics and manufacturers while you sit in
your Offices and wonder that your more enter
PrlSlng nelghbors are charging their business,
building palatial residences, and guiding spank
ing teams along our thOrOughfares. They max
their money by telling the people, through "a
columns Of a newspaper, that they are in busi-
ness, and would be glad TO wait on them. Yes
you had better believe advertising pays.
What n BOstOniap Thinks.
The Adams N. W Visitor speaks Of an emf
nent BOStonian who regarded an ADVERTISE
ment IN a newspaper as n personal invitation
to call, and said: 'while sometimes hesitate
about entering store the prOprietOrs of which
have not thus sent their cards to nv residence.
1 always feel certain of cordial welcome
from the members of an advertising firm"
The same paper adds: fsThere is in this re-
marx an assurance OF one Of the many results
Of advertising. The trader and his calling be-
come identified and the name Of the man Is in
separately connected in the mind Of the public
with his merchandise II may noe be the very
day an advertisements appears that it bears It's
fruIti weeks or months may elspse, and then,
when the want arises, the ar icle to be 90
tanned Immediately suggests the adgertiseE.
This IS the effect Of general advertising when
persistently followed. A special class Of ad-
vertisements, where some novelty Is announced
Is more immediate. shreWd business man
once advertised a triiing article in a manner
which could scarcely prove remuneTative. His
neighbOrS expressed their regret at his folly,
but he appeared cOntented- Though his gross
sales of the article did not cover the cost of his
advertising, he attracted a new class of people
TO his store, and his shrevdness paid him in a
very short time for new eyes saw what he had
to offer in addition to the specially advertised,
and new purses came under contribution 10
him."
How an Illinois Merchant Made It
I Pay.
The IndiAnola Ql) VisitOr relates this incident:
SIN 1861, young man was employed in this place
4 clerk in 9 house, at the moderate sum Of four