Shenandoah herald. [volume] (Woodstock, Va.) 1865-1974, 1870-09-01

testimony Of farmers is evidence Of truth and
sure it is then it is true that results from this
Guano when applied in like quantities per acre. have
been fully equal to those from Peruvian Guano, and
in not few instances, superior on the first crop,
while on grass and clover crops following, it HAS
manifested an effect unknown to Peruvian.
1t must be noted that the cost of this Guano is SO
much less per ton than Peruvian that 300 lbs. may
be applied per acre at little greater outlay than
200 lbs. of Peruvian Guano can be applied for.
In view of the Importance of this trade, and the
just demand the part Of consumers for assurances
first to the ability of the Pacific Guano Company
to bring into market concentrated Fertilizer of the
highest excellence at the lowest cost to the farmer
and secondy as to the claims of the Company to the
fullest public confidence, we propose first to show
ao7at their facilities are; and secondly to show upon
what grounds they lay claim to full public confidence
in their products
First-The Pacific Gnaao Company is the result of
private association of few of the largest shipping
merchants in the United States engaged in the Cali
fornia trade the primary object being to furnish
return feghts for their ships from the Pacific This
private association was subsequently organized into
a stock Company with an actual cash capital, in
vested and at command, of 100000, and is I'M
questonaby the strongest company in the country
engaged in this important trade. Its stockholders
limited to but few in number not exceeding if
teen, embracing some of the most respectable and
wealthiest merchants, all of whom are actively
gagged in business enterprises of trade and commerce
The large capital of the Company is the aggrega-
ton Of surplus means, by reason Of which it, is
enabled to accomplish results unatanabe by private
enterprise. Hence, the Company is the sole owner
of the extensive deposits from whence it draws sup
plies of natural phosphate of lime and the other
elements which enter into the composition of its
Fertilizer therefore, with these facilities, it procures
supplies at lowest cash cost of production and does
not pay profits and commissions to importers or in
termediate parties u
The Company has called to its aid the best scen-
tfc ability that ample and liberal policy will
command, and has acquired invaluable experience by
years Of patient enterprise. Hence the Pacific
Guano Compang has the ability to bring into market
the very best Fertilizer at the 0est cost to consumers
that ample capital and enterprise, aided By the best
scientific ability can produce.
Secondly-We base the claims of this Company to
the fullest public confidence, upon reasons founded in
the nature of things Responsibility and private
character afford good claims to public confidence; on
these grounds can have higher claims, but we
dismiss these considerations because in case like
this these qualities cannot be known and apprecia-
ted, however excellent they are
Personal interest is esteemed to be the strongest
and most universal motive to human action and
policy especially in matters pertaining to trade and
commerce. Hence, if this Company be judged on
this principle alone its claims to public confidence
of the highest character unless be assumed it's
ic Inv tho of
best interests. 1t must be at once that Com
pany like this, with such large vested interests, must
look to permanenee in its trade through long
future, to render its capital secure and realize COM
pensation for its investments. If it ceases perma.
nently to dividends its capital becomes total
loss, while it can afford in its beginning to omit div
dends so that it builds up safe and permanent trade
for the future.
The Pacific Guano Company must, of necessity,
continue to bring into market the best Fertilizer that
its unequaled facilities can produce and, guided bg
enlightened policy it is recognized by them as their
highest interest to put it into market at minimum
profit its cost by which policy its use is extended
The Company looks to small profits, large saaes and
permanence of trade to insure reasonable returns on
surplus capital invested in legitimate business of
great public utility.
1t is well recognized principle, that capital
aggregated from surplus means, can be employed at
less rate Of compensation than be afforded by
private capital hence it is true that in all enter
prises in which large means facilitate economy in
production, private resources cannot compete with
aggregated surplus capital.
For the foregoing reasons it must be conceded:
First-That the Pacific Guano Company possesses
the ability to furnish the country with Fertilizer