The Fairfield herald. [volume] (Winnsboro, S.C.) 1849-1876, 1870-01-12
mo. 80
Sig@s OF Character Reveasea
SS AGVTrGaHGrs AEa their ADJ
sertfscah cIais.

Inc INSIDE 1f0ch thinks: "A
mans character may often be read in
his method and stylo of advertising.
Inc modest man never says ~ sell"
dom 'wc,' and courts only the custom
that can appreciate modest worth.
zinc quiet man wants no heavy dis
play, and contents himself with tell
ing OF his wares in plain Roman. IIo
,nunlges iii no spasmodic overNows,
but quietly works and bilcs his time.
"'ho bold advertiser may DO seen
"t 4 glance. II? wants half, or
whole, or positively double column.
and means to have no one to glance ut
hi' side Of the paper without seeing ut
10 'Ht his name aud business.
"lno defiant advertiser deals in
huge blanks spaces, heavy cuts, or
colorCd ink. lto socks the margin of
newspapers, or bcdaubs The face Of ma.
t"re with elaring pigments. It lie
can noS chailongc your admiration, ho
is ready to challenge you
"The impcriiront advertiser details
thc information impaired by ono sim,
PIC young lady toanothar concerning
the virtues of his particular mcrchan-
DISC, and how simple young lady No.
wao convinced. how she purchased,
and rejciced over its exact iitncss.
"Thc impudent man prefaccs his
advertisement " til Tremendous
Crash or Shocking Revolation,'
when no only dcsircs to iuform you
whore you can buy gingerbread or
peanuts ut the lowest market rates.
"The Insulting advertiser invcrts
his card, or causes the words Money
to Loan TO stand out prominently in
the body OF his advertisement, his
purpose being anything but philan-
throplc. Ho Perpetratcs sells upon
his readers, and outragcs human ma
turo by conunlrums concerning his
business. lie offers to give away
timetable cards, and when you cali,
,nvcislcs YOU into buying some bur
lcsIuc medicine rs an equivalent for
the favor he does you.
"fhc indecent advertiser il such
because such is his character. lie
should be booted out of ali public
prints without hesitation.
"ihc hypocritical advertiser at
stoto,,on. or sa,,'s: W ~ .' ''"''"sS
,vh;,h !, W. "o",' '''o''''''' u'Sco'ery'
80 ~, 49, peoon''y "?Pcn'S' !s no,n'''G
nail Rcstorer.'
"The spasmodic advertiser bclcy /,
in carrying things with rush. He
showers heavily for Il week or two,
and then lies by for tho effects.
t,Loa ~ d,mn r'' "'''ou" "oSr''' We 'Ss' never
III no,, rn.a 20 -: ~" ~ W. nave
whinl, ,rau ~ ~; ~, '''' ''u""un,:o' % 'ufa
isIIIIr,'t' ty w.. ,l 80 po''oVoS II,
IN h. %naaaa 'o' wa" ~ i''s, ana
your CUSTOM, ana no thanks to you
oithGr' h
:, DO nashy advertiser oiionds yon
ol .he inook-auo'ion St> le, where brass
Jo"olry commands positive promi-
u"t oyer Ro'u;
i, nc r"scaf!y advertiser Is not sim
Ply Vne man VINO VchaS Spurious wares,
ou' VINO as" cheats INC pTnte.. The
'n"''o'V 10 '""t "ucn gct quickly Paes"
0u |1I "Io"''u'
no e.""'sh adVoftiser IS consplo-
o,s: uous ~ III s us ''ot'lea g"ro' dcliDeratel y
soeh'ng notoflety at Inc expense OF his
o"h So''1fcspec1~,-iFo the follow on
t"o I,' corner; "ho "ho "retSes himself " I"
'"P"''so' pou"nns nis face, and uttors
'''n''y e'o""'i"h 20 induce the
! C. o. ~ . I" INSPECT ms worthless wares.
~ a"lly az tneso classes ma en-
I""' "So'"e,,' ~ 'hotr "fioua ways Oh
s'hh S".1.u.nh .h'ir reputation, put uh-
anHy''''y '"u ',os' suoccss'n' arc the
la!oS, .ho ., pertlnac'ons ana: we are
whatever his sfyIo, can succeed who who
does not advertise and pup for it.
4 couple out West were recently
married, and seemed to enjoy tho
conn1bi"i felicity finely FOR q few
month till tho honey moon had Het