The daily phoenix. [volume] (Columbia, S.C.) 1865-1878, 1870-04-01
sHIVnR,s CoLuMN.

U,
We get the following dry goods trads otatistics
for 1869: ~ 3s
jackson. ..... .$20,600 Kinard. -. S SA,5OO
Love. ........... 44,168 rBhiver. -. ...1S7,O0O
We sold moro goods, according to these re-
turns. In one month, than one Of the houses
another did for the year; moro in two months
than another did for the time returned for,
and moro in ak months than tho whole added
together. So much for amounts; now lot us
get an approximate idea of per centage: A
house which sells s21 900 per annum. with an
expense Of 81 600, pays SO per cent. for selling
the goods, or has to get 33 per cent profit, to
get cost for their goods; house that sells
s35, 900 per annum, and whose expenses for
conducting business is 1000, has to add
nearly SO per cent. on the cost of it's goods. to
get cost for them. The house that would sell
s45, 900 for eight months, s65, 600 for twelve
months, (averagipg,) at an oxponse OF 81, 900,
would have to add on to their goods full 20 per
cent. to get cost for them. Now, we return
1900, or LILO per cent. expenses for selling
the goods. 1t is easy to see that any business
conducted on 10 per cent. basis for expenses,
(Which is entirely too high,) can afford to sell
to conduct; and as to tie business costing 80
per cent, the comparison is unnecessary. By
these figures, which any reader can apply, it
will b. zen why we sell goods cheaper, and
how can do it. Besides these proofs, we
desire to add, that our business arrangements
are with men Of great integrity, and among
the finest business men OF the country. 1t
will be observed and rem arked, probably, that
this is an unusual style of advertising
we intend it to be, for we lave exhausted our
knowledge OF the enumeration style, and now
submit some opinions of the press, Of our
status, which we are quite proud of-tho more
spontaneous notices" !" ''not requiring pay"
TIE EFFEoTs OF ADvERTIsINa.-R.U q. SILVER
is called, by the Chester Reporter, ''the A. T.
vertisemonts broadcast. Accompanying that
which Appeared in our last issue WAS the very
liberal order for all papers in the upper, the
copy and send bill. Such merchant is worth
millions OF business to any growing town or
city, and is bound to accumulate largely and
to become prominent In his department.
Sum er Wutchmnn.
Read the card OF r. G. SILVER, OF Columbia,
s. c.. and see what inducements are offered
~ tFaaJas,d Herald
the card OF Mr.. II. o. Shiver, of Columbia. He
offers extraordinary inducements. Dir. Shver
has as extensive and varied a stock OF Dry
Goods, fancy and staple, as can be found out
which are bargains. Read the card, it covers
all the ground necessary to attract and fix at
tention:-Ne,ober'y Herald.
THE snIvEn CARp.-Don't fail to read the
card OF II. G. SILVER, in another column.
Shiver is the Stewart of Columbia. His es-
| ia ablishment is princely. ly.-Edgefeid Advertiser.
MIR. II. G. Shiyer, tho dry goods king OF Co
lumbia, knows the value OF printers ink. See
in our columns this week his "Extraordinary
| Announcement" to the public. He has on hand
500, ,0d0 worth OF dry goods, which he is sell
ing at astonisliingly low prices. When in Co
lumbia, give him call. You can also order
| most advantag ageously.-Keo,cee Courier.
r. g. Shiver, the liberal and progressive dry
goods merchant Of Columbia, addresses the
people Of this section Of the State, in our
columns. No visitor to Columbia should fail
| to go into his establishment, and there see
| what enterprise and good management can
accomplish IVatchn,an:.
II. g. Standardization is called to the ad :
vertisement OF this enterprising and success-
full merchant of Columbia. Those visiting the
city will find it to their interest to call on him.
(Cdn,den Journal.
other column. He is the well-known Colum-
bia merchant. and is selling off his large
stock at low figures. Send in your orders,
and trust to his Judgment in making the se-
We want to talk little now with our lady
| friends. By all means read the advertisement
of II. c.. Shiver. Columbia, headed "E1traor-
dinary Announcement. MIR. Shiver. has on
goods have gone down lately, and Mr.. SILVER,
| acting like the sensible gentleman heis, wants
| to get rid OF his large stock; and not only
wants to get rid OF it, but he is going to sell
der to do that he has marked all OF his goods
down to prices that DEFY competition. and all
who want to buy cheap are now afforded a
| chance that may never again be given them.
No matter how far you live from Columbia.
We know Mr.. Shiyer by reputation, and guar
tee that all orders sent him will be promptly
and carefully attended to. send right on for
what you need.-BnrnreH journal.
GREATLY REDUCED PnIcEs.-Do you want
dry goods? II you do, Il. G. Shiver, at Co
lumbia. offers you especial advantages in that
line. The recent heavy fall in dry goods COM
pels him to sell ut astonishingy low prices. He
has about 500. 900 worth Of goods in the city
OF Columbia that he is selling at very low
figures. He wants to sell all of them; he
means what he says, for he advertises through
out all the up-country. Goods can be pur-
chased of him at either Wholesale or retail.
So parties who do not want to purchase great
many articles can got as few as they wish. and
attended to promptly, too, just as we'll as if
they had ordered a complete stock. His ad-
yertisement appears in our columns of this
ISSUE Give him a trial.-GreenrMe Enterprise.
Sec the advertisement of Mr. Il. G. SILVER,
the enterprising tradeeman of Columbia, in
our advertising columns Of this iasue.
Darlington Sontherner
NEW wADyERTIsEMENTs.-R.C @. Shiver, COlum-
bia, tells the people, and we know it is true,
that he is selling Dry Goods alarmingly cheap.
{ Uni0nuilte Times.
r. c. SILVER advertises in this issue the
fact that he has 100000 worth OF Dry Goods
that he is determined to realize the money for
at once. To do this he is obliged to sell them
at figures below coet. His reasons for reducing
the price of his goods are fully set forth in his