The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1870-07-16

body somewhere, announces something
that interests you, and 90 life Is made more
Qdlf BIZ trade Is quickened, and wants
lpllied. We look TO STE q more Reneral
re 6fths odEerting columns 81 news
'fapeB IN this country Tor ~ The Wants
and queries ofIie.r
IL Gr1pd Rapids TEmt, thinks It
should d taught:
THE ARF OF .ADTKRTIsIEs-There Is,
nothing that more deserves 70 be consid-
cred and taught Is an an than advertis-
ing. With the fact before fhe hn1neSs
community that q large number Of men
hREa- made gigantic fortunes hY inTepting
new designs and means Of advertising, as
wen Il ~ the persistent use Of printers
ink, Il b 3feiy within b6unds 70 say that
not one in ten business communities have
an adequate conception Of what they
should u insure success By It. The
mass Of them achieVe an advertisement
bnee In sig months, and la Il GadeAd IN
the papers until Il becomes aR,eyeSOEe 70
all the readeS. This Is very IKEA sheer
waste Of exeHtion q well Is. money.
Soldiers always break step in going over
a bFidge in hIge numbers, and ia. bnE.
ness man wants 70 break into paying
business be should always make his adj
veEtiSement keep Stepl Continuity and
regularity wins Is well as uniquneas and
attraCtiveneSs ofdesign, but itco8ts mona,
Bonner OF The New York Eh&QF, invented
the repetition offnes and made fortune,
but the process i too well played out" 10
be worth imlitatmg, some Of our bOi.
ness men have shown q comInenda-
bic ingenuity and enterprise, also, in
deEi5iBg deSigSj but the - majority:
pursue the Old pOd.auger styles. In
he absence Of originality, e0HtiRuity Is
the next best thing-not In huge adver-
tisements, but in brief ones OF renewed.
on renewed, they get The places Of the new
and so re-appear to the ere and attention
Beside, advertise goods IN their season,
and onlyiiH theif season. - s'sH !"
Here Is practical view Of it from one
Of our exchanges: di
tsNRwSPAPER ADvERTIsN0.-0e Occasion.
ally l hear q man complain Of his. neWspa-
pef, because It eont1fns advertisements
What does that man want q newspaper
for! BE can want It only for the informa.
ton II giyes N0Yft matters not 70 him
whether it comes IN the shape ofan adyer-
tisement or In the reading columns. The
knowledge g what We are after Where
does "a BE iarinerRe AiS iiEst khOWlcdgeulI
fam ftnpIe Iients and Used ? bid Jou not
find the reaper you now uSeftrSt desCnbed
in the advertising department Of your farm
jourDals The new cultivAtor that does
the work several times better and cheaper
than the old one, where did yon md that
Among the advertisements! Those new
sweet potatoes that yielded so finely, and
cook so mealy, where did you learn eon-
corning them: That new machine, that
does the work so nicely, was proclaimed
through the advertising columns Of the
newspaper" M, .t...
The advertising columns Of the news
paper are Of full as much pecuniary value
10 the readers as reading matter proper.
We are indebted to the advertising col:
umns for cheap newspapers: They are
the lubt INT I'm the mac Pew
papers could I've on Their subscriptions
alone. Cut of the advertising, and nine
tenthS Of the papers in, the United States
would die ouf, and the balance be obliged
to raise their subscription price.
A CoNyRCrN0 sADvERTIsE1EST.-A
life insurance agent ont Westemploys the
columns Of a Baptist paper to pFomulgate
the following synOgistic reasons for insur.
"All who have sufficient ability to make
their families comfortable without the aid
-. ~. 80 Ma hRVSn tho