New Orleans Republican. [volume] (New Orleans, La) 1867-1878, 1870-05-01
WATCHES AND WATCH CASTS.
stiKened or Fi,Ied' Gold Cases vs Solid
Gold Cases

stiffened or FHIed' Gold Gases va Solid
Gold Cases.
IL will be apparent to any person who will
CONSIDERABLY examine heavy solid gold
watch case, that beyond or aside from tne
necessary thickness of gold for the engrav.
ing and engine turning, the large proportion
OF the precious metal is really needed only
as stifening to hold the Ell graved portion
ia place, and give it strength enough to. EN-
able It 10 resist pressure from without by
sudden knocks or falls, which would other
wise mutilate and mar the case and ipjure
the movement.
This large proportion Of the gold adds
greatly to the cost of watch, white it is &C.
| tually needless, so far as utility and beauty
are concerned, rs any one can testify who
has observed old watches that have been
many years in wear, the engine-turning on
which IS worn smooth, while the works
are often worn cut entirely, or are 50 far
| beyond the watchmakers skill as to be un-
reliable as time-keepers.
Such being the fact. then, If IN place Of
this large amount of practically needless
| gold, baser metal be substituted, the cost
will be propOrtionately lesseLed, while the
strength, solidity and beautyuf the case re
mains intact.
On the other hand, large nun bers of gold
watches are made and sold with cases so
fragile, in order to reduce their cost to the
lowest point, as to be almost unserViceable,
aud in TACT may become entirely so after d
few months constant use-the covers hay
| ing become sprung, so as not 10 shut, or
stay shuttle joints or hinges breaking
out-or the heads and a portion OF the cen
ire rim tearing away, the gold having been
| reduced so extremely thin as not TO afford
| substance enough to allow OF the edges be
log soldered together (or If such repairs
can be made, it is only st the expense of the
beauty of the case), ard with the dents and
mars that with the greatest care are contin-
ually accumulating-the wearer knows not
how, or when they come-tbev gradually be-
come so battered and unsighty as to be
| ANYTHING but an object of pride Or pleas.
| urP.
Now if these cases had been stifsened with
| lining of bsser metal, the cost would have
! been little if any more, the need of costly
repairs would have been avoided, and they
| would have remained handsome and unde.
| faced for years, to the great advantage Of
both watches and owner.
For actual use and appearance. such a
| stiffened gold case would DE worth far more
than the thin one, and be equal to any fine
solid gold one of the same thickness, and
at one-haf or one third the price.
There is still another class OF watch cases
Of poor low caret gold which are timely fin
| ished, 'made to selI'-and their purchasers
find they are ''sold' as soon As the outside
coloring is worn OFF, which takes no very
long time to accomplish.
The advantages, therefore, Of buying q
watch with a stlffened gold case, in prefer.
ence TO the solid one, are manifest. The &C.
tual cost is but One-half or one-third as
much, and consequently one who consider:
the item of interest on his investment need
not be reminded of the saving he will make
in the course of ten years, while if lost By
accident, or the efforts Of pickpockets
thieves, or burglars. the purchaser will still
| have the consolation Of knowing that il
would have been the same if it had been Of
solid gold, and the saving effected in the
first instance will allow OF the purchase o.
another of the same kind, al no larger, if s.:
great, q total cost as originally would have
been incurred for heavy solid gold watch.
Stifened, or, technically speaking, '1lled'
| gold watch cases of this description are now
being made in Providence by Messrs. J. a
| Brown & Co., watch case manufacturers
No. So Eddy street under patent granted
Mr.. George W. Ladd, in June, 1867.
They are made from thick plates Of gold
| and nickel composition, ''swea.ed' or welded
together, forming a solid Or Of metal
which, after being rolled 70 the required
| thickness, is made into watch cases of diff
ferent grades.
The best grade ls termed the extra ouali.
", or one half gold: the next the first quail
itv, or one,thrd gold. They are beautifully
| engraved and engine turned. the same a:
solid gold cases, and in appearance can moi
be told from them The prices are cores
poi dinghy less, according to quality.
They are fitted with Mr. Iadd's improved
| spring, forged from Il single piece Of steel
put III without screws, aud SO shaped tina,
the pressure in opening or shutting the
cover, bears upon the spring evenly Ut al
points, giving quick and easy action, thu:
avoiding the great liability OF breaking, ant
| consequent cost Of REPAIRS, as III the Old
method OF springipg, with two springs tas
! tened in with screws.
They have as yet been bus slightly intro
duced to the trade of this CITY. though
abroad they have a constantly I1creasin G
reputation ana sale; but we Can ass re the
public that they need but be seen and *.
amned TO be admired and (when Their I'd.
| vantages are undetstood) appreciated.
One of these cases, furnished with 8 good
| substantial movement. made b7 either O!
the American companies, tor which they
| are more especially designed and adapted
make watch that VIII give ire purchaser
| pleasure and satisfaction.
| No person ,need hesitate 70 buy case
of this kind, made by the firm above named
and il will not be :. matter OF special Won
der if the Ladd watch case should in the
course of a few wears acquire & reputation
and popularity second only 20 that OF the
! American movement. Certainly for rea
genuine worth at q low cost they can mo-
be too highly appreciated, and any person
who intends purchasing watch will do vel
to ask their matchmaker or dealer for them
| and judge for themselves. Seeing is be
lieving," saith the prOverb.
The business office and s2les-oom OF the
firm is at No II Maiden Lane, New York
| Providence Journal.