The Winchester journal. [volume] (Winchester, Ind.) 18??-1920, 1870-06-30
ADVERTISING RATS.
Advertise n tho Journal.
JoB PRrN NTINa
ADVANTAGES OF ADVERTISING.

AOt IN AOLs va ADf th i>iNts
Among thorough business mcn TIA,
advantages Of judlclous advertising are
well known and practiccd.
II a man has got good thing-an
article OF commerce needed by the peo-
pie, and which hc wishes to dispose Of,
let him advertise IL hy all means
Don't think of waiting for buyers to
make the discovery themselves.
Thousands Of persons who would be-
come your customers don't know that
they are in want Of the article until
they read your advertisement in the
newspapers.
They read. aud instantly they dis
cover that you have precisely what
they need, aud wonder that they had
never thought of the same thing them
selves. This portion of the American
public not only purchase your goods.
but whether they express IL or not
verbally, in their hearts they are very
grateful TO you for having made "A part
Of your knowledge their property.
The nineteenth century Is busy
one-people have little time 10 think
Of anything except their own immo-
diate business. They want TO read
and learn as they run.
a man Is suffering perhaps from
dyspcpsia-in his morning paper he
sees n remedy advertised; he don't
pause 10 debate aud argue the point
with the proprietor OF that specific;
but he proceeds TO his druggist. buys
and tries.
II he has obtained benefit, he is
delighted and recommends the mcdi-
cine 10 all Of his suffering neighborS;
thus the advertisement II marched on
with an hundred or thousand fold We
locity. The advertising proprietor Is
getting rich, because he has been wide
awake; made himself known and felt
in the community; and the public IL
thankful, for IL has been benefited.
The journalist il happy-hc has been
made the channel Of communicating
useful knowledge, and Mt the same
time you have added few dimes and
dollars 10 the usually scanty contents
of his purse. For editors, like Meth
odlst preachers, are generally poo,.-
paid.
Some business men Will say, "f
know advertising II n good thing, but
can't afford 10 advertise" Better
say you can't afford not 10 advertise.
Who arc the men that have become
In this country? Look
about you and see who they are7
What their business? And how have
they succeeded?
The intelligent masses arc familiar
with their names, without any cata-
logucing them here. They have made
their princely fortunes Ivy catering to
the wants OF the public, and by con-
the public that these wants
existed.
Remember the Scriptures and don't
place your light under n bushci. Cast
your bread upon the waters. II Will
return.
The press of Amerlca II the great
through which the people
talk 10 one another. II In the come
together of the land
the salt Of our country and liberties.
\ business man can no more hope 20
succeed In this age without advertising
than he can without eating. The lat
Ter Is food for yonr stomach-thc
former TO your purse.
There are various channels Of adver-
Iising-we have tried them all, and
think the newspapers the best. tis
read aud re-read by every member Of
he family; and by all Of the hired help
,n Saturday night and Sundays
A gain, thousands Of families bind up
heir papers into volumes, and years
after you have ceased paying for the
II will be giving you "A
benefit through the wants OF the chill
ircn. grandchildren and great grand
children.