Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1870-02-08
DRY GOODS.

ind fancy, 6O@SOc; medium and common
S5@5Oo.
DRY GOODS.
In dry goods we have but little
change TO note. The market cOntin-
ues without animation, andthe spring
trade, it is thought, will be backward
owing to the anxiety Of dealers in the
interior TO work off all they can OF the
stocks on hand, whicha are much larger
than prudent dealers could wish TO
carry over until another season. Our
wholesale dealers, owing TO this cause,
sTe harder pressed Tor money than any
other branch of trade, and their col
iecti0us are quite backward. In refer
epce to the coming spring trade, a we'll
known wholesale dry goods firm OF
this city has Issued the following cir
cular. 1t is alike applicable to all
branches of trade, and we commend
its careful perusal to our readers:
The decade beginning with the present
year marks a new era IN our history.
it is emphatically true that ''Old things
are passed away, and ali things have
become new" Particularly is this the
case as applied TO our whole system OF
commerce. No teacher is said TO beso
potent as experience, and recognizing
his suggestions, the wiser merchants
of the country are basing their BUSH
ness transactions upon the new idea,
and conforming as nearly as may
be to its Inevitable demands.
The old and exploded habit of large
and expensive semi-anuuaI purchases
by country merchants has passed,
with other decayed customs, among
the things that were; and in its stead
has been substituted the system OF
short or monthly purchases, which
enables the merchant TO keep his Gus
TONERS at all times supplied with the
constantly changing novelties of the
day, besides relieving him of the dan
ger, always imminent, of loss cOnse-
uuent upon large OUTLAWS in goods, al
ways subject to dangerous fluctuations
in value, as Wellas liability to changes
III styles and depreciations likely to
arise by reason OF wear and tear, in
terest and other inCidentals attendant
necessarily upon all large investments
in merchandise. Nothing is more OBJ
servable than the prosperity which is
moving hand in hand with the busi-
ness OF that class of merchants who
buy and sell on short margins, IS con-
tradistiBguished from that other class
who insist upon the old system Of
long credits, involving, in the very
nature of things, largely augmented
risks whether to the buyer Or seller.
Suppose "a merchant makes, twelve
- r,,.a- n y~aar gVaaft nlnEFhtrT raTrF-hl-
ses, upon each of which he realizes Il
Bet profit of 5 per cent. aggregating
go per cent, Is h5 not 10 per cent.
richer AT the end of the year than his
old fOgy neighbOr who buys only two
stocks Of same aggregate amount,
on each Of which he realizes
25 per cent. profit ? 1t is
palapable that the active short time
merchant has not only made 10 per
cent. more money, but has supplied
the consumer at rates 70 per cent.
lower than his old iOgy competitor.
Now, such facts as thrsr are awaken
lag crn>umeTs 10 "a much more careful
Investigation OF expenditures THAN ia
years, and thesystem Of ecOnU-
MY which is rapidly growing in the
mind of this section must very
soon make itself 7eusiDly felt in every
merchants annual account current.
Taking into view, then, q general sur
Vey OF the commercial situation, we
may be permitted 10 sum up a few
general observations for your Telec-
ton, as follows: You cannot possibly
make a mistake by buying for cash,
buying little at a time, buying close,
and buying OiteD-yOU may do your
self great injury by the opposite
You viii act wisely if you
buy in the nearest convenient market,
get your goods home soon as possible,
and sell them before your old-fashion-
ed neighb0r returns from the distant
market TO which he has gone for his
semi-annu3l purchase, simply because
le acquired that habit twenty years
ago. Your trip TO the ear market
,osts you little or no in
,urance; You make ii and trans
act all your business at faTthest
q very few days; you lose little
time from your families; you have no
iengthened railway Oh river travel;
you pay nothing Tor your exchanges;
you lose nothing by interest; you are
not annoyed by floods, Or fires, or de-
Of freights, giving time for
your goods TO go out CT fashion before
they arrive; nor any of the losses al
ways likely to arise from and incident
10 those purchases made far away from
home in large amounts and on long
credits. Moreover, if YOU are the
ola large stock of goods bought
On credit, any unexpected dizziness in
your trade creates in your mind a fear
hat your sales from which you
hope to realize money to pay your
debt, may fall short of your
lnticipations, and this at once
induces yOu.t0 risk sales to customers
10 whom, under different ciFcum-
stances, you would not think Of trust
ing yOur goods, thereby undermining
the whole foundation of your credit
and subiecting your business reputa-
ion to severest criticism. 1t is clear,
therefore, that if you buy your goods
small quantities for cash Or on Cery
short credit and in such amounts as in
volve no risk, all these difficulties will
De obviated and your permanent sue
,ess assured. Finally we ask from
you the candid consideration of the
.bGye reflections, and If they accord
with your better Judgement we ask
you to buy in our market which is
Improving in all the advantages
suggested in this circular.
Prices are firm Is follows: