Western Reserve chronicle. [volume] (Warren, Ohio) 1855-1921, 1870-12-14
A TALK WITH OUR READERS.
The Chronicle for 1871.


Newspapers published in Ohio. We ain
to give especial attention to such natter
as are more Immediately connected witt
the interest. prosperity and welfare o.
the people Of Trumbull County, and
shall aim to advocate such measures Of
State and national policy as we believe
have = beneficial influence upon the
Agricultural, Manufacturing, Mining
and Mechanical Industries of this par
ticular section. And while it shall be
our constant aim and purpose to give a
Jealous advocacy to those great princi-
pies Of political economy which underlie
and develop the common prosperity Of
all the people, we shall strive to keep a
vigilant watch over the thousand minor
matters, Of more purely local concern,
that no properly conducted home news
paper can ignore, and pretend to be a
representative exponent OF the cemmU-
nifty Of which it is an integral part.
While we shall labor to give on u put
side pages a class Of reading matter,
selected and original, inferior to no 9TH
er paper of the class, care Will be taken
TO give a full and satisfactory digest Of
the general news, foreign and domestic,
together with such editorial comments
on topics of general or local importance,
as the natur Of the subjects may sug-
gest and seem to demand. We believe
that short articles, pithy paragraphs, and
ideas not smothered in words, are more
becoming the requirements Of a news
paper, than elaborate essays and editori-
ais only notable for prolixity and dry
ness. During the past year we have asa
general rule aimed at brevity, condensa-
ton, and matter of fact statements,
erowding as much as possible in a given
space. This involves labor, pruning,
sitting and arranging, but we regard it
as an improved feature in the newspa-
pers Of the day, and certainly much bet
ter for the reader.
THE LOCAL DEPARTMENT OF THE
CHRONICLE shall continue to be a dis
tinguishing feature, one that no pains
shall be spared TO render weekly more
interesting. No man car afford to be
ignorant Of the many matters Of interest
daily occurring in his own county or
neighborhood, when he can be kept in
formed at the comparatively trihing cost
ofnot quite four cents week. Ashrewd
and successful farmer assured us but a
few days 9 that the CHRONICLE was
worth to him its full price, if he but read
the advertisements, the mirror Of the
local paper thst reflects the features Of
every day life Of the business circles,
and posts you on the transactions Of the
working, planning, gO-shead men about
you. We aver without fear Of success
full contradiction, that the man who has
an eve TO business appreciates the dollar
and cent value Of advertisements, and
knows when there is q bargain to be had
in real estate, personal property, mer-
chsndise, or the thousand things that
are pressed on the public attention in
the advertising columns Of the newspa-
per. We have known men to lose
chances for making money, in conse-
quence of their not being posted, and we
have known men to make money, who
learned Of the opportunities by consult
ing the legal notices and business adver-
tisements Of VI paper. We make it a
point to exclude from our columns every
advertisement OF not q strictly reputable
character, and Will not insert one at any
price, which we have good reason to sus-
pect is intended to promote llegiimate
objects, or in any way afford rogues a
chance to practice their impostures upon
any Of our readers. We do not wish TO
put 4 line in the CHRONICLE that can not
be safely read aloud to your family
around the ~hearthstone. This we think
may be done, and leave q wide range for
proper matter that viii interest, please,
delight, instruct and amuse, old and
young, the grave and the gay, the learned
and the simple.
THE MARKET REPoRTs.-We know Of
no county paper anywhere that gives so
much careful attention, and as much
space every week, to the leading Produce
and Cattle Markets Of the county
Pains are taken to have the most reliable
market reports obtained it is possible
for US to procure. This feature Of our
paper, it is gratifying to know, has Civ
en- much satisfaction to the classes more
especially interested in knowing the
market value Of the products Of the
farm and the dairy. or course in our
limited space we are not able to give the
ample detailed reports found in the great
city papers, but we believe we give sub
StantIslly the more essential features Of
The several markets, and sufficient data
for every judieious farmer to approx
mate quite nearly the market price OF
his stock and produce.
We greatly desire to increase the cir
eulation OF the CHRONICLE. There are
many persons not subscribers who
should be, and probably would be if
some OF the friends, their neighbors,
would do us the favor to suggest the
matter to them. We feel a professional
pride in trying to make the CHRONICLE
such a paper as the people Of the county
need not feel in the least ashamed Of
An increased patronage will be an in
eentive to US to make Improvements in
the paper. We do not intend to take 8
single step backward, but wonld like to
90 forward to q point that would enable
the CHRONICLE to rank as the largest
and best County Newspaper in the
Union. One thousand additional sub
scribers would induce us 10 make the
effort 70 reach that point. Friends, will
you help US to reach that fattering dis
tinetiOns Trnmbun county can have
Just that kind Of 8 local paper, if the
people viii say by their acts, ave are
with yOur'
We have tried the Pay in Advance
System krayear past, and like its work
ings. It has succeeded beyond u ex-
peetations. We expected to reduce our
average circulation . per cent. in con-
sequence OF advance terms. But we
have kept within one hundred Of the
maximum number averaged under the
credit and dead-bead system. We have
. bona fde weekly circulation Of nine
teen hundred. OF course, under such
favorable working, it would be unwise
and unealled for to return to system Of
small credits that annually involved
Losses and continual Yexation. We fur
nish the CHRONICLE IS 0hesply as itcan
be afforded and lesye aliyipg profit. tits