The evening telegraph. [volume] (Philadelphia [Pa.]) 1864-1918, 1870-08-19

Prom Our 0gn Correspondent
New YORK, Aug. 18, 1870.
Illuminated Advertising.


given of a new mode of advertising. The
machinery of this mode has been put up, at
cost of ten thousand dollars, on that peninsular
corner of Broadway which equally projects
into Broadway, Fifth avenue, and Twenty
third street. The situation is just the one for
the purpose that is to be advanced. If not one
of the most public points, il is one whose pub
licity is of most avail, for the hurry and hustle
which render impossible moments lettering
on Broadway, between Fourteenth street and
the Battery, are most characteristic of this
neighborhoed, which lies equidistant between
Madison Park and the Fifth Avenue Hotel, and
enjoys very advantageous background. The
ground-plan of the building upon this peninsu-
lar corner forms acute anged triangle, the
base of which is a line that runs through from
Fifth avenue to Broadway. The building is in
reality only two stories high. To all
appearances, however, there is third
story, which consists of large panels of
vari-colored glass. Upon these panels adver-
tisements painted as to be very plainly seen
by day. They have bizarre and not unpleasing
effect. At night, however, they show to much
better advantage. The improved gas-burner
which inhabits this third story is then lit, and
casts circle of bright light over the nearer
portions of Broadway Fifth avenue, and Twenty
third street, and shoots many stray beam down
distant OlOCkS. Inc Is alunOSJ us SJTOuS
as bleached sunlight, with the gold taken quite
out. Under its influence the advertisements on
the panels stand forth as dazzlingly as the hand
writing on Belshazzars wall. This advertising
medium is as yet novelty and nightly attracts
a crowd of observers, who admire it as a mild
species of pyrotechny. 1t is owned'by a COM
pany which occupies the building. Sometimes
something is the matter with the burner, and in
that case it plays hob" with the advertisements,
emblazoning them one moment, in characters
of living fire, and the next, engulfng them in
q horror of darkness. But fancy these little
drawbacks will not long continue to exist, but
that the longer the machinery is in operation
the smoother it will work.
Artificial Ice.
The U. 8. Ice and Refrigeratng Company
has set up an ice-making machine at the Morgan
Iron Works, at the foot of Ninth street, East
river. The Knickerbocker and Washington Ice
Companies have between them, laid the last
straw upon the back of the public camel, and
the U. 8. 1. and R. c. proposes to lift the straw
off by furnishing ice at $3.50 per ton-the price
which is now asked for it by the pound. 1t is
calculated that, by the best of these machines,
ice can be made, in this or any other country,
at the cost of fuel and labor. twenty-five
horsepower engine is guaranteed to produce
thirteen tons of ice every twenty-four hours, or
eleven hundred pounds per hour. The appa-
ratus has been set up on the wharf under shed
which belongs 10 the iron-works mentioned and
is driven by horsepower. The entire process
consists in bringing water in contact with vapor-
lied ether, and in then condensing the ether again
for another application One of the two pipes
connected with the apparatus is cold enough to
freeze the hand, and the other one is hot enough
to fry it. The cold one is called the expand-pipe
and the hot one the force-pipe. The GOODNESS
of the expand pipe is caused by the vaporization
of the ether and the warmth of the force-pipe
by the heat which is carried off from the water
The freeZers are cast-iron boxes, with four hol-
low partitions running through them, and, while
the machine is at work. these are kept full of
ether. 1t is said. that an Irishman, one of the
laborers employed to work the machine, quickly
edged off upon seeing the laws of nature appa-
rently suspended and thick coats of ice forming
on the sides of each partition. He evidently re-
garded the whole thing as an invention Of the
Evil One, and not to be worked upon for any
consideration that money could present Paddys
piety came out particularly strong upon that
occasion, and he set very wholesome and sa-
vory example to many Protestant hypocrite
who is not 30 conscientious as to the means of
earning money. You might as well have asked
him to eat his dinner with lightning because the
lightning was 'forked," as have expected him
to take gulp of water cooled by the melting of
that ce No indeed ''Divl a bit" would he
have to do with it.
The Managers and the Ticiset-SeIiers.
Last season Mr.. Augustin Daily created, with
respect to ticket-selling, a rule which this sea-
son been followed by two of the principal
theatres ia New York-Booth's and Niblos.
The rule is that tickets purchased of sidewalk
spectators will be refused at the door. OF
course this rule, in its first workings, caused a
great deal of bad blood in the sidewalk specu-
lators, and did not prevent many purchases
, being unwittingly made from them by theatre
! goers. The managers stationed at the door men
whose business it was to spot parties purchasing
tickets on the sidewalk, and to identify the
parties when they came to present such tickets
to the doorkeeper. OF course the tickets were
then refused, and the parties had no choice but
that of losing the evenings entertainment
or of applying to the box Office and
purchasing other seats. In some cases
the disappointed purchasers would be
exceedingly angry upon finding that tickets for
which they had paid twice the legitimate, box
Office price were absolutel' worthless. Some
times they sought the treasurer or manager
and had long aud loud personal explanation
which did not succeed in smoothing the ruffieC
emotions of either party. Sometimes they
hunted up the speculator, indulgedi in tall talk,
and threatened to call the police. Occasionally
the spectators and the spy sent TO spot parties
purchasing from them came into collision will
each other, and broken heads and bloody noses
we're imminent. But, whichever side had tn,
best OF the argument it is certain that this side
xually IafiO tUac md ic nj