The daily phoenix. [volume] (Columbia, S.C.) 1865-1878, 1870-04-02
as s.stalI V BsR ( 8; l.IaoLUM. .Ilg3. M.

ItG s,talI " Err X q kI0O IoUla W...
EsRQM e e communicable ip polnmbia Pna-
the following dry koqds trade stai istics fof 3d.
Loves SSS s5TysS KiUsId s4Soo SS
We sold more goods, according to these re-.
turns, in one month. than one OF the HOUSES
did for tho whole year; moreih' six weeks than
than another did tor the time returned for.
andmore in elk months thafthe whole added
together. 30 much for amounts; now let us
get an approximate idea oi per lcentage:
expense Of 81 900, pays 80 per cent. For selling
the goods, or has to get 33 per cent. profit, to
get get COS cost for their goods; house that sells
sso,ooo per annum, and whose expenses for
conducting business is s11 600, has to add
nearly 33 per cont on the cost of it's goods, to
get cost for them. The house that would sell
s45, 600 for eight months, $65 600 for twelve
mouths, (averaging, at an expense OF 81, 900,
would have to add on to their goods full 20 uer
cent. to get cost for them Now, we return
$187. 900, and disburse as expenses, about
*l1,0c0, or 1-10 per cent. expenses for aelllng
the goods. 1t Is easy to see that any business
conducted on 10 per cent. basis for expenses,
(Which IL entirely too high,> Gun afford to sell
goods far below business costing 20 per cont.
TO conduct; and as to tie Dusip, ss costing 33
per cent. the comparison is unnecessary. By
these hgures, which any reader can apply it
will bo seen why we sell goods cheaper, and
how We can do it. Besides these proofs, we
are with mon Of great integrity, and among
the finest business men OF the country Il
will be observed and remarked proba bly that
this IL an unusual st, le Of Advertising such
knowledge OF the enumeration STYLE and now
submit some opinions of the press of our
status, which we are quite proud of-the more
especially, as they are nitro glyo otrine. or
spontan, ons notices" mot recurring pay:n
THE EFFECTS or fADvKRTIslNa.-R.,U a. Shiver
ia called, by the Chester RepWter, '.the A. r.
Stewart OF Columbia He soatters his ad-
vertisements vert broadcast Accompanying that
iiDeral order for all papers in the upper, the
Eastern aud Western portions OF the State to
copy and send bill. Such a merchant is worth
millions Of business to any growing town or
city, and is bound to accumulate largely and
to become prominent In bis department..
lSum e. Watchman.
head theLcard OF Il. q. SILVER. Of Columbia,
Read IL carefully and profit bv it.
..- [Fai,.fe'd Herald.
Fail not to read. as directed or Re quested,
the card OF Mr.. IL. q. Shiver, III Columbia. He
Offers extraordinary Inducements. Mr. SILVER
has as extensive aud varied a stock of Dry
Goods, fnncy and staple, az can he found out.
-lde of the Northern markets, and among
which are bargains, kead tile card, it covers
all the gronnd necessary to attract and fix at
tentlon -Ee,o6er1y Herald
IuE SHlvEh CARD Don't fail to read the
sa card OF k; 9. Silver. in an"tler column.
a..
tablishment is priucely.- Edgcfeid Adouiise,.
Mr: Il. 9. rhiver. the dry gouds kiug Of Co
lumbia, knows tho value OF printers ink See
i'll our columns this week his Extraordinary
$500 ,0d0 wortl, Of dry goods, which he is sell
ing Ut astonishingIy low prices. When in CO.
lumbia, give him call. Y"u can also order
most tadvantageously.-Gen Courier.
Il. q. Shiver, the liberal and progressive dry
goods mel lchaut Of Columbia, addresses the
people OF this rection uf the state, in our
columns. No visitor to Columbia should fail
tn go into his establishment, and there see
what enterprise and good management can
accomplish -Sunnter Wntc|,man.
r.. q. SHIvEn. Attention ID called to the ad-
vertlst ment OF this entrrprisng and success
ful merchant OF CnIumbia. Those visiting the
city will find 1t to their IntrrrR to cali oil him.
Camiem Journal.
Head Il. G. Shiver's advcr,ls. m.nt i'll an
other column. He is the we-knnwn Coum-
bia merchant. and 10 srll.ng OFF his large
stock at low figures. Send in ,onr orders.
and trust TO his Judgment in making the go.
iection.-Abbeoibe Press aud Bu,tmer.
We wan! to talk n little n,w wi Ii our lady
Of Il. q Shiver. Columbia, headed "Extraor-
dinary Announcement" Mr.. Shiver has on
hand S10O QUO worth OF dry goods. Now, dry
gontis have gone dnwn lately. und Mr.. Shiver.
acting like the sensible gentleman he is wants
to get rld OF his large stock; and not ouly
wants to ct rid of it, but he is going to sell
ever! thing he has, aud for cash, too. In or
cSl w w LudL ut uh6 ulHThtQ all OI hla goods
down to prices that DEFY competition and all
who want to buy cheap are now If ,rded
chance that may never again DO given til, m
No matter how fnr you i've f,om Co,umbin
We know MIR. Shiver by reputation, and guar
tee that all orders sent him will DO PROMPTLY
and carefully attended tn Send right Oh for
what yOu need.-B rnreH Jnurnat
GREATLY REDUCED PRICES DO you want
dry gouds2 Ii You do, Is. q. Sliver, at CO.
iumbia. "ffers you especial advantages in that
line. The recent heavy iall IN dry gtn,tls com.
pels linn to seli ut ast"nishingy low p,ic+s Ha
hss about slt 0 QUO worth of gods IN the CITY
OF Columba that he is selling at very low
figures. lie wants to sell all of them; he
means what ha says. for he advertises through
out I'll! tho up-country. Clouds can be pur.
chased Of him at either Wholesale or retail
so parties who do not want o pnrch n se n great
many articles Gan get III few AZ they wish. d
attended to promptly, too. just as we'll AZ i,
they had ordered conipl. 10 u, ock His adj
vcrtisenent appears IN our Columns Of this
iseue. Give him trial -Greenuilie Ente,'p,iss |
Sec the advertisements If MIR II. q. Silver.
tho enterpriring tradcsman IF Columbia, in
our advertising column. OF this i-sur
CD.Irtingt0it SU,uherner
NEW ADVERTISEMENT -k.G Sl,vrr Column |
ttl a ut,I tn< -,