Nashville union and American. [volume] (Nashville, Tenn.) 1868-1875, 1870-10-18
Union And AMERICAN
- - Il the PaI.ar "a -.
GIVE 1T A TRIAL!

GIVE 1T A TRIAL!
To those who wish to communicate with the
thousands of intelligent and enterprising Mer-
chants, Manufacturers, Business Men, Me-
chanics and Farmers throughout Tennessee
and the South generally, the WEEKLY UNION
AND AMERICAN, with its large circulation, pre-
sents most desirable medium.
Does 1t Pay to Advertise {?
If you have any doubts about it, the only
way TO find out is TO give it fair trial, and as
certain whether it does or not.
From every section of the country come tes-
timonials of the advantages derived from a
well regulated system of advertising. A surer
or safer investment for business men cannot
well be imagined. 1t puts them before the
public in a beneficial light; "they become
known and read OF all men," and reap an
abundant harvest from the seed thus sown.
There can be no doubt of the fact; patrons de-
clare it; newspapers assert 1t, and experience
conelusively proves it. Here are a few cases
gatherd from various sources illustrating this
point: ~. -..a. --.--.-.- q, IN. go
no You believe Advertising PaYsl
Ask Helmbold, who takes whole page OF
four or five New York dailies and fills them
with advertisements of his Buehu. These cost
him in the neighborhOod of a thousand dollars
each for one day. Think of this, merchants,
mechanics and manufacturers while you sit in
your Offices and wonder that your more enter
prising neighbOrs are charging their business,
building palatial residences, andiguiding spank
ingtteams along our thoroughfares. They make
their money by telling the people, through our
columns of a newspaper, that they are in bust
ness, and would be glad TO wait on them. Yes
you had better believe advertising pays.
a What q BostOnian Thinks.
The Adams IN " VisitOr speaks of an emf
nent BostOnian who regarded an advertise
ment in newspaper as a personal invitation
to call, and said: sswhile sometimes hesitate
about entering store the proprietors of which
have not thus sent their cards to my residence,
always feel certain Of b cordial welcome
from the members of an advertising firm"
The same paper adds: There is in this re-
mark an assurance Of one OF the many results
of advertising. The trader and his calling be-
come identified, and the name Of the man is in
separately connected in the mind of the public
with his merchandise. 1t may not be the very
day an advertisement appears that it bears its
fruit; weeks or months may eiapse, and then,
when the want arises, the ar icle to be OBJ
tanned Immediately suggests the advertiser.
This is the effect of general advertising when
persistently followed. A special class of adj
vertisementS, where some novelty is announced
is more immediate. A shrewd business man
once advertised tri1ing article in manner
which could scarcely prove remunerative. His
neighbors expressed their regret at his folly,
but he appeared con5ented. Though his gross
sales OF UlG ulu NOT CONeG the COSI OF Ms
advertising, he attracted a new class of people
to his store, and his shrewdness paid him in q
very short time, for new eyes saw what he had
to offer in addition to the speciality advertised
and new purses came under contribution tC
him." .-....- ..-.f- -
How an Illinois Merchant Made II
-... Pay. --.tr... &
The IndiAnola (nLl Visitor relates this incident
sfIn 1861, young man was employed in this place
as clerk In house, at the moderate cum Of fonl
dollars per week. In the fall Of 1862 he went int
a small business on his own hook In 1853 h'
formed copartnership with his brother. Whel
the senior of this firm threw his little bark on thu
sea of public trade, We suggested to him how d
advertise. He took our advice-folloved it strictly
to the letter-using more printers ink than all tn
business firms of Indianola combined The result
Of advice, together with the honesty, integrity
and go-aheadativeness of this arm, has given then
competency and foothold among the people o
Warren that viii tell big in after years"
Advertising and its Results.
The following comes from New York paper
''The changes going on in society make it necesssr
for business man to keep before the people.
be expects to succeed In trade, fair statement o
what he is DOING and will do, is necessary for him
self and those dealing with him. He must max
this statement and does do 1t in some way IL b
sells anything. People are quite apt to go wher
their attention is called and If they find things q
represented they viii purchase there IN preference
to spending their time in seeking elsewhere. Thos
whose patronage and influence are Of the creates
value never spend too much time in looking up
thing They have learned tbas time Is money, snC
that without time in this world money is worthless
1t is conclusive that there is merit well as prof
in advertising honestly and fairly IN telling peop
what and how you will do, and then doing it. Thos
who willing to trade strictly upon principle cal
circulate an advertisement throughout an entir'
community, and 1t viii have just as much force a
though they spoke TO each individual by word, o.
each visited their establishment and examined fol
himself This Advertising only amounts TO th'
same a. telling your patron when he calls on yoT
how you will sell to him. 1t is just to all con
cerned 20 advertise conscientiously and those who
do II viii find advertising Of the utmost tmpor
lance" .U-
Terms of Advertising.
Our rates for advertising, are in all cases, OEI
DOLLAR PER SQUARE OF TEN LINES eight words Il
the line for each insertion, cash Invariably IN adj
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