Buchanan County bulletin. [volume] (Independence, Iowa) 1869-1891, 1870-07-22
Advantages OF Advertising.

Among thorough business men the ad-
known and practiced.
If a man has got good thing--an arti.
Gle of commerce needed by the people, and
which he wishes to dispose Of, let him ad-
vertise it by all means. Don't think Of
waiting for buyers to make the discovery
themselves. Thousands of persons who
wonld become your customers don't know
that they are in want of the article until
they read your advertisement in the news
papers.
They read, and instantly they discover
that you have precisely what they need, and
wonder that they had ever thought Of the
same thing themselves, This portion of
the American public not only purchase
your goods, but whether they express it or
not verbally, in their hearts they are very
grateful to yoa TOR having made a part Of
your knowledge their property.
The nineteenth century is busy one.
People have little time to think of anything
except their own immediate business. They
want 10 read and learn as they run.
A man is suffering perhaps from dyspep
sia. In his morning paper he sees RENE
dy advertized; be don't pause TO debate
and argue tie point with the proprietor of
the specific, but be proceeds to his druggist,
buys and tries.
If be has obtained benefit, he is delight
ed and recommends the medicine to all his
suffering neighbors; thus the advertisement
is marching on with an hundred or thous-
and fold velocity. The advertising proprie-
tor is ge>ing rich, because he has been
wide awake made himself known and felt
in the community; and the public is thank
full, for it has been benefited. The Journal
ist is happy-he has been made the channel
Of communicating useful knowledge, and at
the same time you have added few dimes
and dollars to the usually scanty contents
OF his purse. For editors like Methodist
preachers, are generally poorly paid.
Some business men will say Il know ad
ver.ising is good thing, but can't afford
to advertise" Better say you can't afford
not to advertise.
Who are the men that have become mil
lionares in this country? Look about you,
and see who they are, what their business,
and how have they succeeded.
The intelligent masses are familiar with
their names without my cataloguDg them
here. They have made their princely for
tunes by catering to the wants Of the pub
lie, and by convincing the public that their
wants existed.
Remember the Scriptures, and don't put
your light under bushel. Cast your bread
upon lie wateIs-it'll return.
The Press Of America is the great me-
dum through which the people talk to one
another.
A business man can no more hope to
succeed in this ge without advertising than
he can without eating. The latter is food
for your stomach-lhe former FOR your
purse. There are various channels of ad-
vertising; have tried them all, and think
the newspaper the best. 1t is read and re-
read by every member of the family, and by
all the hired help on Saturday night aud
Sunday. Again, thousands Of families bind
up their papers into volumes, and years
after you have ceased paying for the adver-
tisement it will be giving you benefit
through the wants of the children, grand
children and great grand chidren.-1drer-
fjeeye Eozet{e