Public ledger. [volume] (Memphis, Tenn.) 1865-1893, 1870-03-01
TO THE PUBLIC.
The Ledger's New Dress Another
Mile Post.
A Familiar Talk with our Patrons.

casion renders it proper not only to
thank generous public for continued
and growing patronage, but TO indulge
in some illusions to past success and
future prospects. -Four and a half years
ago this journal was first unfurled to the
light 1t made no flourish or large prom
Uses or aggression on others, but set out
to work earnestly in field unoccu-
pied by afternoon contemporaries. The
owners were practical business men,
and applied themselves zealously to their
labors. In business point Of view the
proprietors, one of whom now owns the
entire establishment, succeeded beyond
their most sanguine expectations. The
best evidence of this is the new dress in
which the paper appears to-day, with its
unique pages so elegantly printed, and
many columns filed with new advertise
ments of Furnishing business houses. 1t
has never been our policy to enlarge be-
yond the present dimensions Of the pa
per, which bespeak both mechanical taste
and sound economy. In the ten or twelve
columns devoted toreading matter every
day in the week. we have ample room for
complete epitome of current events
domestic and foreign, for live editorials,
the markets, the fashions, periodical SEN
sations, and musical, theatrical and lite
rary news, and all the gossip of the day
In other words, room to make news
paper complete in all its departments;
and we trust it will continue to be well
come in the family circle, in the count
ing room and workshop, by the wayside,
and on the great steam thoroughfares of
travel and commerce that radiate from
Memphis.
Our facilities in the way of types,
presses, steam engines, expert compost
itors and.efficient attaches are not sur
passed by any Office of the same size and
pretensions in the country. Thetype on
which this numbers printed was recently
selected by Mr.. Whitmore at the famous
Franklin Foundry, in Cincinnati. The
paper is made to special order at the
Louisville paper mills, owned by A. V.
Dupont & Co. In mechanical appear
ance and makeup, we hope the LEDGER
compares favorably with any Eastern
paper published.
The city department will be sustained
as heretofore, with view to meet the
wants and tastes of the general reader.
The river department has been placed
in competent hands, and will fully meet
the desires Of the river fraternity.
1t will be observed that the CONNER
cial departmentisa feature. Henceforth
it will be kept up in accordance with the
demands of the times, and the growing
commercial and financial Importance of
Memphis The cotton statements up to
noon hereafter will be published every
day, thus appearing some sixteen hours
ahead of the morning papers. Local and
general finances will also receive due at
tention.
The advantages of an afternoon paper
seem to be well understood from the large
circulation of the LEDGER. In the morn
ing the man of business-and we have all
become workers-glances hurriedly over
his two or three morning papers, catches
an idea about the markets, the city news,
the telegraph, and, perhaps, an editorial,
and goes to his Office or store or shop
In the evening he has leisure, the morn
ing papers have disappeared-perhaps
his dinner was rolled up in one, and an
other is hid away in the kitchen to kindle |
a fire the next morning. He naturally
asks for the LEDGER, and, having leisure,
begins on the first page, and
reads il through. line by line, advertise
ments and all, before he retires.
The articles on every page are short
fresh, and to the point Hence the LED
GER is a favorite, and has VIZ estionably |
a much larger city circulation than any |
one of our able morning contemporaries.
One reason may be that we have no
Competitor in the field as an afternoon
oaper. This is one of our advantages,
which. with others, we propose to turn to
he best possible account.
The WEEKLY LEDGER will appear on
he sth of March. one week hence, and
will be a model of typographical excel
ence, and as reliable family journal
,hall be second to none in the South or
North. Our facilities and means are all
hat could be desired, and will be EN-
Dloyed to the best advantage. 1t will
only a few frst-class advertise
nents; the principal columns will be de-
1oted to choice literature, the news, fash
ons. markets, facts, and doings of the
lay, including leading editorials, and all
ocal news of Importance. Ample space
will be devoted to the interests OF neigh
,oring States, as well as home affairs, and
We expect to build upa large and wide
extended circulation.
With this greeting to our readers,
onger than we had any idea of making
L we respectfully bow our au revoir.