The Portland daily press., 1870-11-14
MANS wake is on the deep,
~ ena a

His cloud is on the sky" a
Distance stretched away with plain, and
hill, and vale; innovation conceived the loco
motive; intellect polished the shaft, adjustd
the wheel, the fire was kindled, and harkl how
lran thunders on his iron way! Time and
space stayed the communication of thought,
innovation conceives the electric rod, calls
from their cloudy caves the thunders driven,
chains them with a slender wire, intrusts
them with the commission, and sends them
on their yiewless way. 49, ~a-
"The Worlds broad zone has dwindled to
line" Innovation is ever busy comforting
practical benefits on society. .f.--..a
As in science so in mercantile business, in
! novation is ever busy working new improve
merits, new methods, new attractions; and
while many of its changes are for the worse
yet review of the courses of the few sue
cessfnl merchants of modern times, would
show THAI they unanimously belong to the
class of innovatOrs. One of the most marked
of the new ideas introduced into business in
our day is the "One price" system, against
which az. principle scarcely any one has an
objection, but which nine out of ten of all
buyers claim should be waived in THEIR PAR
| TIcULAR CASES. Another new idea is
"Terms cash." the advantages of which all
grant, but a wonderfully large number dislike
to have applied to their individual purchases
| Another modern notion is advertising"
We have before us very learned sermon
preached in London only thirty years since
on .Tne sin and folly of advertising" and to-
day, in spite of the fact that the most extern
sive advertisers are from the highest rank in
business life, and are our most successful mer-
chants, yet the number is legion of those who
look askance at the store of the man who, to
use their expression, Blows his own horn"
We have baen led to those reflections by a
conversation reported 10 us as had between one
Of our most respected citizens and leading
wholesale dealer in town.
Speaking Of some place an entrance to
Which for him would an impossibihty, this
good man said, "Why would as soon think
| of going to CoGIA HAssAN's."
To which answer was made, g Perhaps if
| you took an hour to look over the CoaIA
HAssAN store and see the perfect system that
! regulates every thing there, anu remember
that your youngest child can go there and buy
any article at the same price that would be
paid by the shrewdest buyer, and thai, price
is as low or lower than the same article could
be found elsewhere if that buyer ran the whole
town over, perhaps you would not use
| that expression again." o.
Now there are no doubt many others in
Portland to day who because CoGIA HAssAN
advertises without stint, hires over fifty clerks
and uses any and every measure to make his
name household word, therefore there mus
be some humbug about the place. To such
! we simply say Take half hour, introduce
yourself to The -proprietQgs- or the floor
walker, who will be happy to conduct you
through the various departments, and ex-
plain their methods of working, and you may
/ find it the most profitable time you have spent
in many day, at any rate you will be certain
to say you never saw such a variety of goods
from the cheapest to the finest quality, in any
one store. NeN