The daily phoenix. [volume] (Columbia, S.C.) 1865-1878, 1870-04-03
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sIads stR's:. ;ss
oYo isSxson ~ s2oSeS 70 sSe Knard s;.Ss $500
We sold more 1aas acnnri SnlvHr - ;;;!s
turns in one month, than one Of the houses
did for the whole year; more In elk weeks than
another a,a & did Tor the year; more in two monthe
and more in six months than the whole added
| together. So much for amounts; now let us
get an approximate idea Of per centage: A
expense OF 81, 900. pays SO per cent. for selling
tho goods, or has to get SO per cent. profit, to
get get COS cost for their goods; house that sells
is to adG i15
| nearly 33 per cont. on tho cost of its goods, to
get cost for them. The house that would sell
$4,000 for eight months, s650O0 for twelve
months, laveraging,) at an expense Of 900.
would have to add on to their goods full 20 Der
cent. to get cost for them. Now, we return
sl87 900, and disburse as expenses, about
tho goods. 1t is easy to see that any business
conduoted on 10 per cent. basis for expenses,
(which is entirely too high) can afford to sell
goods Tar below d business costing 20 per cent.
TO conduct; and as to tie busne ss costing SO
per cent, the comparison is unnecessary. BY
| these figures, which any reader can apply, it
will be seen why we sell goods cheaper, and
how we can d. it. Besides these proofs, we
dosire to add that our business arrangements
arc with men Of great integrity, and among
the the hnest IN business mon OF the country. II
| this is an unusual style of advertising-
wo intend il to be, for we have exhausted our
knowledge OF the enumeration style, and now
submit some opinions of the press, of our
status, which We are quite proud of-tbe more
especially, as they are nitro glyceriue,
spontaneous %, notices" mot requiring pay"
raE casd EFFECTS hs rs. OF q shver
Stewart OF Columbia" He scatters his ad-
vertsements broadcast. Accompanying that
which appeared in our last issue was the very
Eastern aud Western portions Of tho State to
copy and send bill. Such o merchant is worth
millions of business to any growing town OF
city, and is bouud to accumulate largely and
to become prominent In his department.
Sum er Wdtchn,nn.
Read the card of II. g. Shiver. of Columbia,
| s. c., and see what inducements are offered
Read it carefully and profit by it..
[FdiJfeld Herald.
Fail not to read, as directed or requested,
the card of Mr.. t. G. Shivor, OF Columbia. He
has as extensive and varied stock OF Dry
Goods, fancy and staple, az can be found out.
side OF the Northern markets, and among
all tho ground necessary to attract and fix at
tenton. -Ne,ober,y Herald.
The SILVER CARD.-Don't fail to read the
card OF Il. G. Silver, in another column.
shiyer is tho Stewart of Columbia. His es-
| tablishment is princely.-Ed9etieid Advertiser.
Mr.: h: G. shiver. the dry goods king OF Co
!umbia, knows the value OF prin ters' ink. Sec
i'll our columns this week his "lGxtraordinary
| Announcement" to the public. Fl Q has on hand
600 worth of dry goods, VIII ich he is sell
ing at astonishinsy low prices. When in CO.
| lumbia, give him a call You can also order
most tadvantageously.-Ke -Keo,ree Courier.
r.. G. Shiyer, the liberal and progressive dry
goods merchant of Columbia, addresses tho
| columns. No visitor to Columbia should full
| to go into his establishment, and there SEQ
what enterprise and good management can
| accomplish sh.-Sunte, IVdtchnan.
X. @. SHIvER.-Attention is called to the ad-
vertlsement OF this cnterprsing aud success
full merchant Of Columbia. Those visiting the
city will find it to their interest to call on him.
Camden Journal.
Read r. c. Shivers advertisements in an
| other column. He is the wel-known Colum-
bia merchant, and is selling of his large
and trust to his judgment in making the sc.
lection.-AI5euihe Press and Banner.
We want to talk little now with our lady
| friends. by all means road the advertisement
dinary Announcement" Mr.. Shiver has on
hand 800. 600 worth Of dry goods. Now, dry
goods have gone down lately, and MIR. Shiver.
| to get rid OF his large stock and not only
wants to get rid OF it, but he is going to sell
everything he has, and for cash, too. In or
down to prices that defy competition. and all
who want to buy cheap are now afforded
chance that may never again be given them
No matter how far you live from Columbia.
We know Mr.. Shiver by reputation, and guar
tee that all orders sent him will DO promptly
and carefully attended to. Send right on for
what you need.-B .rnmeH Journal
GREATLY REDUCED PnIcEs.-Do you want
dry goode2 If you do, Il. q. Shiyer, at CO.
lumbia. offers you especial advantages in that
line. The recent heavy fell in Try goods COM
polls him to sell ut astonshngly low prices He
has about s1co 600 worth of goods in the city
| Of Columbia that he is selling at very low
| figures. He wants to sell all of them; he
means what ho says. for he adver tiscs through
out all the upcountry. Gools can be pur-
chased of him at either Wholesale or retail
SO parties who do not want to purcha sc great
many articles can get al few as they wish, AID
attended to promptly, too. just as we'll as If
they had ordered compl'tc stock. His ad-
| vertisement appears in our columns of this
issue. Give him IL trial.-GreeapiueE Enterprise
SEQ the advertisement OF MIR. X. G. Silver,
| the enterprising tradesman Of Columbia, in
our advertising columns OF this issue.
Darlington So,aherner.
NEW ADVERTISEMENT rs-K. 9. SILVER, Colum-
bia ,sells the people, and wo know it is true,
that he is selling Dry Goods aarnlingly cheap.
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