Vicksburg weekly herald., 1870-10-15

illH AuaAANNAAgApt 0he w WNAA AWH
prepared to see il Overtop in so
short time the Oldest and grandest
Of its competitors. AS to the acqul-
sition Of new business, 1t has since
1860 passed year by year from rank,
to rank, llrst as he ninth, then as the
eighth, seventh, sixth, fifth, fourth,
third, second, and to-day 1t stands
forth as the first company, being as
to amount OF new insurance about
four hundred per cent. above the
general average. Although the
had occasion IN 1869 TO
reject, as ineligible risks, applica-
tions amounting to about seven mill
lion dollars, 1t stands as to new bu-
siness done during that year far in
advance of every other life compa-
ny, showing sum assured of S5l,-
OIL, ,l4l, being more than was OBJ
tanned even by the cOlossi Of the
new world, aud four or Eve times
more than the average of oil the
others.
Ii this unexamplcd progress were
made on the strength OF free credit
and loans to policy-holders it would
be less remarkable; but the Equit-
able Life has taken the lead in adj
vocating aud introducing the al
ways safe all-cash principle, and
when we refer to its annual
income, which in 1860 wac S77,-
424 II, and is now seven million
dollars, it should be understood
that We are not speaking Of notes,
but of all-cash receipts. Yet the
policies in this company are on the
average larger than In any Other,and
the premium rates exceedingly
moderate aud greatly lightened by
the equitable award and skilful ap.
pliCatiOn Of its large annual divi-
dends.
A great popular, permanent sue
cess, like the Equitable Life, which,
notwithstanding its present magni-
tude, is only In the infancy Of its
eventual greatness, Is founded on
causes as manifest and substantial
as the prosperity of this Republic.
AS the motto on Its seal ("Eqe pau
peribus prOdest locupletibus @que'0
indicates it is purely mutual, the
peoples own company, observing
perfect equality between its mem
bers, whether rich or poor, and
its plans and accommO.
dating its practice to their sole benz
eft and interest.
The wide area, including the full
average upon which the science Of
life insurance is based, over which
its carefully selected risks are
spread, gives 1t an equable and low
rate Ofmortality aud this compre.
hensive breadth and the nature of
its investments in bonds and mort
gage on real estate worth double
the amount loaned, and in United
States and State stocks, make it
q truly national corporation stead
fast and indestruCtible, and yet pro-
gressive and abundantly profitable.
Its policies are carefully guarded
on every hand by every practicable
expedient against liability to for
feiture, and its dividends, which
are always made annually and COM
mence at the end Of the first year,
are SO scientifically applied In the
reduction of tie amount or the
number of premiums as to render
certain the integrity OF the assur-
Rnce to its intended finality. To
this end the economy of the man.
agement equally contributes, and
we find that among twenty-five
leading life companies, the ratio of
The Equitable as TO its expenditures,
exclusive Of profit dividends to
policy holders, was on total cash
premium receipts from six to thir-
by per cent lower than it's rivals.
This conclusive evidence, consid-
,ring the rapid and fruitful growth
Of the organization, speaks eloquent
volumes IN favor of the integrity, in-
lustry,and mastery skill ofits gifted
officers, who, with an unequalled
corps of accomplished agents, have
the miracle of creating the
vast, sound and benefCient business
If the society.
1t would require every page of
his paper to do justice to the many
excellent features OF the Equitable
Life, but we can merely afford space
% mention its admirable system
)f endowment insurance, of South
,rn rates aud travel, and tOntine
dividend policies. The two latter
IRE peculiar to the Equitable; the
'ne enabling the society to dis
'ense with permits" and, without
injustice TO the other pOlicy-hOl-
iers, TO assure acclimated residents
n the South at the regular rates,
md the other, the "tontine dividend
ystem," combining most happily
he great proflableness of tone
ines to survivors with the certain
.dvantages of regular life assurance
o the heirs of deceased members.
The Equitable Life is esteem.
ID one of our most fortunate
Institutions because 1t is the most
uccesslul, even In the erection of
to official building, one Of the most
onvenient and magnificent struc-
ures in the United States, let for a
um which gives the society its
plendid accommodations rent free,
'ut we believe that good Judgment
no vigorous management ought to
10 credited with the triumphs and
prosperity 1t has achieved. When
70 perceive that 1t has In many in-
tances yielded on premiums paid
yer one thousand per cent. In div
iends and amount of pOlicy-ten
ines the sum invested-we can
orm some idea Of the profit It has
ftaRsHAl Al. T.