Nashville union and American. [volume] (Nashville, Tenn.) 1868-1875, 1870-10-13
union and AMERICAN
Is the Paper.
GIVE 1T A TRIAL!

To those who wish to communicate with the
thousands of intelligent and enterprising Mer-
chants, Manufacturers, Business Men, Me-
chanics and Farmers throughout Tennessee
and the South generally, the WEEKLY UNION
AND AMERICAN, with its large circulation, pre-
sents most desirable medium.
Does Tt Pay to Advertise I?
If you have any doubts about it, the only
way to find out is to give it fair trial, and as
certain whether it does or not
From every section of the country come tes-
timontals of the advantages derived from q
well regulated system of advertising. A surer
or safer investment for business men cannot
well be imagined. 1t puts them before the
public in beneficial light; "they become
known md read of all men," and reap an
abundant harvest from the seed thus sown.
There can be no doubt of the fact; patrons de-
clare 1t; newspapers assert it, and experience
conclusively proves it. Here are a few cases
gathered from various sources illustrating this
point: I Is -
Do You Believe Advertising Pays9
Ask Helmbold, who takes q whole page of
four or five New York dailies and fills them
with advertisements of his Buchu. These cost
him in the neighborhOod of a thousand dollars
each for one day. Think of this, merchants,
mechanics and manufacturers, while you sit in
your Offices and wonder that your more enter
prising neighbors are charging their business,
building palatial residences and guiding spank
ing teams along our thoroughfares. They max
their money by telling the people, through h
columns of newspaper, that they are in bust
ness, and would be glad to wait on them. Yes
you had better believe advertising pays.
s What a BOstOnian Thinks.
The Adams IN " Visitor speaks of an emf
nent Bostonian who regarded an advertise
ment IN a newspaper as personal invitation
to call, and said; "While sometimes hesitate
pntQrlnQ n ruhi oh
have not thus sent their cards to my residence,
l always feel certain of cordial welcome
from the members of an advertising firm"
The same paper adds: There is in this re-
mark an assurance of one of the many results
of advertising The trader and his calling be-
come identified, and the name of the man is in
separately connected in the mind of the public
with ms merchandise. 1t may not be the very
day an advertisement appears that it bears its
fruit; weeks or months may elapse and then,
when the want arises, the ar icle to be OBJ
tanned Immediately suggests the advertiser.
This is the effect of general advertising when
persistently followed special class of ad-
vertisements, where some novelty is announced
is more immediate. Shrewd business man
once advertised trif1lng article in a manner
which could scarcely prove remunerative His
neighbOrs expressed their regret at his folly,
but he appeared contented. Though his gross
sales of the article did not cover the cost of his
advertising, he attracted new class of people
to his store, and his shrewdness paid him in a
very short time, for new eyes saw what he had
to offer in addition to the specially advertised,
and new purses came under contribution to
him."
How an Illinois Merchant Made IL
Pay.
The Indianola QLl Visitor relates this incident:
SIN 1861, young man was employed in this place
as clerk in a house, at the moderate sum Of four
dollars per week. In the fall of 1862 he went into
a small business on his own hook. In 1853 he
formed a copartnership with his brother When
roffl Al
sea Of public trade, we suggested to him how to
advertise. He took our advice-folowed 1t strictly
to the letter-using more printers ink than all the
business firms of Indianola combined. The result
of advice together with the honesty integrity,
and goaheadativeness of this firm, has given them
a competency and foothold among the people Of
Warren that win tell big in after years"
Advertising and Its Results.
The following comes from New York paper /:
"The changes going on in society make it necessary
for q business man to keep before the people. II
he expects to succeed in trade, fair statement Of
what he Is doing and will do Is necessary for him.
self and those dealing with him he must make
this statement, and does do ii in some way if he
their attention is called and if they find things
represented they will purchase there in preference
to spending their time in seeking elsewhere. Those
whose patronage and influence are Of the greatest
value never spend too much time in looking up q
thing. They have learned that time Is money, and
that without time IN this world money is worthless
It is conclusive that there is merit well profit
in advertising honestly and fairly in telling people
what and how you will do, and then doing it. Those
who willing to trade strictly upon principle can
circulate an advertisement throughout an entire
community, and it viii have just as much force as
though they spoke to each individual by word, or
each visited their establishment and examined for
himself. This advertising only amounts to the
same as telling your patron when he calls on you
how you will sell to him It is Just to all con-
cerned to advertise conscientously, and those who
do it will find advertising of the utmost tmpor-
lance"
Terms of Advertising.
Our rates for advertising, are in ali cases, ONE
DOLLAR PER SQUARE OF TEN LINES (eight words to
the ne), for each insertion, cash invariably in Gd
rnnce.