Nashville union and American. [volume] (Nashville, Tenn.) 1868-1875, 1870-12-11
What n Bos.onIan Thinks.

The Adams IN. y Visitor speaks of an emf
nent Bostonian who regarded an advertise
to call, and said: awhile sometimes hesitate
about entering a store the propriet0rs Of which
have not thus sent their cards to my residence.
l always feel certain Of cordial welcome
from the members of an advertising firm"
The same paper adds: There is in this re-
mark an assurance Of one Of the many results
of advertising. The trader and his calling be-
come identified and the name Of the man Is in
separately connected in the mind of the public
with his merchandise. 1t may not be the very
| day an advertisement appears that Ii bears its
when the want arises, the article to be OBJ
| tanned Immediately suggests the advertiser
! This is the effect of general advertising when
persistently followed. A special class Of ad-
/ vcrtisements, where some novelty Is announced
| is more immediate A shrevd business man
/ once advertised a trihing article in q manner
| which could scarcely prove remunerattve. His
bHt he SD1ea+ed Sontented. TbonSh his his Sross
sales of the article did not cover the cost Of his
| advertising, he attracted new class of people
to his store, and his shreTdness paid him in q
very short time, for new eyes saw what he had
| to offer in addition to the specially advertised,
and new purses came under contribution to
/ him."
How an Illinois Merchant Made It
| Pay.
The IndiAnola only Visit0r relates this incident
| ''In 1861, young man was employed in this place
/ as clerk in house, at the moderate sum Of four
dollars per week In the fall Of 1862 he went into
Q email business on his own hook. In 1853 he
formed copartnership with his brother. When
the senior Of this firm threw his little bark on the
| sea of public trade, We suggested to him how to
advertise. He took our advce-fOliOwed Il strictly
to the Ietter-using more printers ink than all the
| business firms Of Indianola combined Tue result
of our advice together with the honesty integrity,
and go-ahesdativeness Of this firm, has given them
l competency and foOthold among the people OF
| Warren that viii ten big in after yesrs-"
Advertising and It's Results.
The following comes from New York paper I:
'sThe changes going in society make II necessary
/ for business man to keep before the people. II
he expects to succeed in trade fair statement Of
what he Is DOING and will do, Is necessary for HIM
| self and those dealing with him. He must make
this statement, and does do 1t in some way il be
| sells anything. People quite apt to go where
their attention Ia called, and they find things IS
represented they viii purchase there In preference
70 spending their time in seeking elsewhere. Those
| value never spend too much time In looking up .
thing. They have learned that time Is money, and
that without time IN this world money Il worthless
It Is conclusive that there Ia merit well profit
in advertising honestly and fairly In telling people
what and how you will do, and then doing it. Those
who willing to trade strictly upon principle can
\ circulate an advertisements throughout an entire
community, and It VIII have Just as much force a.
though they spoke to each individual BY word, or
each visited their establishment and examined for
himself. This advertising only amounts TO the
same a. telling your patron when he calls on you
how you viii sell to HIM II Ia iust to all con-
do 1t will hnd advertising OF the utmost impor-