North Iowa times. [volume] (McGregor, Iowa) 1867-current, 1870-04-13
McGREG0R, IOWA, WEDNESDAY, APRIL l3, 1870.
Advertising.

Advertising.
The general conduct of mankind in every
line of business policy, may safely be as
sumed as the embodiment of private
experience and universal judgment. There
is nothing at this day in which men so
unanimously agree as in the necessity there
is for Advertising. Buyers and sellers
look to the columns Of paper to find al
most everything in the way of business.
If one wants farm he hunts up the card
Of Land Agent and carefully scans the
description of such tracts as may be on
his books. If he would sell farm he
proceeds at once to the journal Office and
orders notice of sale to be inserted. If
a stock of goods is for sale, or wanted in
exchange for land or personal property,
the advertising columns Of newspaper
are resorted to at once in order that the
reading thousands may become acquainted
with state of facts which, without tue
press, never could be known beyond the
neighborhood in which the buyer or seller
resides. 1t is true there are many per>
sons who never read an advertisement at
| all, but this class of men seldom trade cr
traffic except so far as the exchange of
eggs or butter for coffee or tea may be
called trading, and even in matter so
small as this it is their practice to enquire
of the paper what the price of their com
modities may be in the market town.
Some persons tell US that "advertisng is
of no use'-they think the expense paid
for it is so much money wasted, aud hence
they stand out of the range of the public
eye, trusting to mere luck to secure the
benefits which judcious advertisement
is sure to brin: to their neighbors. We
recollect several instances in which bills
of goods were sold to persons in McGreg,
or, where the absence Of advertising would
have prevented trade entirely. A man
came to our Office last winter and enquired
if we knew house of a peculiar charac.
ter in milwaukee or Chicago. We did
not Had We paper from that city? w,
showed him the Wisconsin, Sentinel
and News. He looked them over
found the kind of house he wished
to order from, made out his mem
orandum, sent it forward, received the
goods, RENTED the pay and both PARTIES
were accommodated. Another man asked
US for st. Louis paper-we had none
neither had we st. Louis adecrtiseln ent
except somebody's valuable "iIoir Re-
storative." Our friend wanted to remit
500 to St. Louis for certain kind o
goods, but failing to tinl Il name from tha
city in any Of our exchanges, he made ou
his order to Chicago. In fact there ii
scarcely week passes but we have en-
quiries if We advertise such and such
branches Of business for Dubuque
St. Louis, Chicago or milwaukee. Gal,
to-day, subscriber, who is one Of Gu
soundest merchants, wanted to know VIII
we had no Willow Ware Manufacture
announced in cur Milwaukee columns
We told him that the Willow Ware mer
chants of that city did not know til
benefits of giving the public notice o
their business, and hence nobody kncy
them except those who happened to b
near enough to them to read their signs
: In these remarks we are not askin
favors-we are simply stating facts an
the man who does not know them to he S
is blind to all that is going on around him
. Our paper Of itself, if there were not
merchantile, mecanical or professional
card in it, is a large, and zoe Miuk, ualua
bic advertisement for Nc Gregor every tim
it is issued, and whether we are sustaine,
, in business or not, We know right wei
that this press has done large shar
} towards assisting every man in it to
somewhat better condition in life. Tn
TINES, its large circulation, its general &C
, ceptability as newspaper renders it
weekly friend to every man whose livin
depends on the amount of business don
in the place. This statement is not a
egotistical one-it is the sum Of publ
Judgment as to the influence of newspa
pers. Those who Advertise in its columns
get the special as well as the general ben
r efits of its issue, and they honorably pa
, for the advantages resulting to the tow
!, from it's publication. But he who avail
himself of these benefits without consiG
Grafton, wrongs not only the press but hi
} more liberal neighbor. The bushes
columns of the TINES show a genereu
! appreciation Of its value as a westcr
, journal, and We are pleased to own tina
. we never yet begged patronage we hea
! a man occasionally say that "advertisin
|, dees no good,' when at the same time tn
!, short-sighted soul is reaping benef
: from his neighbours investment in ths
line-for the consideration of such me
: this article is written.
\ No ScoLDING.-Ii you wish to max
your neighbors and family happy-if yo
: would see calmness and evenness of ten
IL