Rutland weekly herald. [volume] (Rutland, Vt.) 1859-1877, 1869-01-14
From the Advertisers Gazette.
How Fortunes arc Made-The Bono.
fits Of Advertising.
sxETcH OF JOHN F. HENRY.
a PEEP AT MS IMMENSE DRUG HOUSE.

we begin TO think that they raise smart
business men there as well as horses and
! pretty women which, you remember
SAKE claims a. the staple products. The
vermont boys, as soon as they can get
away from home, leave for other parts OF
the world. As Daniel Webster said OF
New Hampshire, il j. good State 20 be
born in, but we should emigrate as soon
rs possible. If fortunes must be made
and the inner wants Of man supplied, why
not 20 out into the world where business
Is done ON large scale, and where pud-
ding-stone can be found in the unpetrified
condition All over the United States
prominent men can be found who were
born and Graded among the Green Noun
tainS. New York city has it, share Of
them, among whom are the Hon. II. J.
Raymond, Editor of the. Times; Fisk &
Hatch, the celebrated bankers, of Nassau
street, who have made fortune by adyer-
Using literally: DR.. .Sbedd, the eminent
thenlogian; Attorney-General Evarf-.
Hon. J.. i. Chittenden. Hon Levi Under
wood, the Benedicts, Mr.. Eaton, Dir. J. +.
Henry, one Of the largest druggists In the
city, and many more we might name
HIS medicine house j. sid to be the
ihi r-frA III Ai4N N1Iltl ADtItBBEF. - Inc
largest medicine man." we think him
worthy portion of our attention. He j.
still quite young man, being only "a
year, Of age. having been born in 1894
In the town Of Waterbury, Vermont. He
Is the son of the late Hon james NJ Hen
~, OF Waterbury, and brother of Gen.
VIM. W. Henry, Of Burlington. VT Has
grandfather, Hon. Sylvester Henry. came
from Amherst. Mass. Unil about II
years of age Mr.. Henry attended school
ia his native town, graduating from the
well-known Bakersfield academy. After
leaving the academy he commenced 10
travel in this State a. collector Of bills
for various houses in this city Among
the gentlemen for whom he collected bills
WAS the Hon. Sinclair Touscy. now 50
well and favorably known to all of our
citizens. When 81 years of age he gave
up this business, and borrowing some
money of his father, opened drug store
in Waterbury. VI Here he worked hard
tor four year., combining energy with in
trgrity, those sure prOcurers OF ultimate
success earning III the end enough 10 re-
pay hi, father, leiying a balance on hand
of some eight thousand dollars Ia 1860
he opened a drug store in Montreal, and
advertised il extensively all over Canada
The old files OF the Toronto Globe, Her
aid. and other papers, show that be was
the largest advertiser in Canada. Bust
ness Increased IN proportion az he adycr-
ti~ad, and soon lac was doin, the largest
drug business ia the provinces The
house was located al 5l3 and jI5 81. Paul
street, Montreal. BY ADVERTISING largely
in Vermont, the business of the Water
bury house increased to 100000 a wear
With the two drug stores in successful
operation. he continued TO do Il large and
paying business, until lot quite three
years ago. he bacame a partner in the
house Of DeInas Barnes 4 Co, Of No. u
Park Row. Here, by industry and ener-
~, he soon rose 10 a prominent position
IL the house, and last October, when Mr.
Barnes was ready 10 retire from the bust
ness, Mr.. Henry was prepared TO take il
from hi- hands. lie resigned biz partner
ship in his other drug houses. aud devoted
his whole attention e. the New York basi-
ness.
Mr. Henry - a man IN thc full vigor Of
lie, 81 great urhanity aud high moral
character. lie j. tail. rather slim, has
brown hair aud hazel eyes, and wears
light colored beard aud whiskers. tie H.
IN easy, pleasant tslker, and la, the hap
py faculty Of making all with whom he
comes ia contact feel al their ease. This
OF itself has much 10 DO with his business
success. Mr. Henry resides on Second
Place, IN brooklyn, street which seems
TO be fayorite resort with medicine men.
Tor here can be found the elegant residef-
ce- of the Curtis brOihe. , famous for their
Alrs. Ninslow', Soothing Syrup.and here,
not long since a. least, resided Mr. Barnes
Dir. Henry annual sales Of medicines
usW amount - over two million dollars.
- ndIug upon the steps Of the Astor
House we SEE upon the opposite side OF
the square large brDwn-stone house, five
stories high, aud on the sign We read j.
L. Henry, successor - Dymas Barnes *
CO. Counting the Easements the build
ln- has seven floors All Of these are filled
with boxes of medicines and drugs, from
top 10 bottom Walking through the va
rigUS rooms we seom 10 bee IN a wilderness
oi medicine boxes of all sorts and sizes.
from tie ends OF which We read of their
contents. la a large room under the side
walk We iud i thousand gross Of bottles Of
b.uLinc stored away.
/, j. interesting 10 notice the vast num-
Der OF boxes, all filled with the different
compounds which the American People
have to swallow IN the hope of repairing
health IAtrc j. largling oil enough ior
human throat ~ long the Mississippi
river; then there j. magic oil, sewing ma
chine OF. and in strange contrast with
- l.-,.. Saratoga ~" Spring water.
Mis-l~quDi water Nhich i sent =, els.
city by the ctr load, Roadway, Ready
Relief, Congress and Empire water, Bar
retts articles. Ihompson's Eye Water,
Jamaica Ginger, Vermont Spring water
,from Sheldon. Vt. Sanfori's Liver In
vigorator, aud hundreds of other 1nedi-
cines. Ia lS61 there were sold ,Jl6 gross
of Halls Hair Restorative from this house
alone 100000 worth of Saratoga water
was disposed 81. and other things in like
proportion. About 10000 gross OF corks
are used each year, and 10000 sheep skin~
are used for the manufacture of poor mani
plister>. II seems az though this poor
man must have fearful back ache
Large quantities OF IIouchin's goods are
sold here, and We see heaps of Phalon's
perfumes, as well as those Of Jerry Baker
Probably the most important room ia
the establishment i the one devoted To-
advertising. Ii is fitted up with drawers
are filled with newspaper. labels, circulars
and notices Of business. One job Office in
the city is employed nearly all the time
in doing the printing for this establish
ment 1t is the life of the business, and
without it Mr.. Henry would not be able
to do "a tenth of the business which he
now does. lie keeps his name before the
public, and ~ result sends his goods 10
smyrna, Spain, South AmHica, India and
China. As the result Of advertising, a.
little incident in connection with this
house recently came under our personal
observation. The simple sign of Sara
toga'A' Spring Water" printed across
the windows of this house, attracted the |
attention of a gentleman from South |
America, who happened to be passing |
along the walk. lie entered, and the re-
suit was that in the end be purchased GOO