The Evansville journal. [volume] (Evansville, Ind.) 1866-1870, 1869-03-13
WaILhana Vg
To Buyers of Watches Everywhere


The greater part of the jewelers. Of the
United States keep waltham Watches,
and cordially them to their
customers, Notwithstanding the fact that
less profit is made on these watches than
on any Others generally sold by tie trade.
The reason OF tins is, that The reputation
OF the Waltham Watch renders u an Easy
sale, and the result is, That. although the
dealer does not make as much money on
each individual WATCH as he may on the
sale OF other watches, he is stan the zainer
through larger and tiveiier sales. There
are some, however, among the trade, who
do not give the Waitham Watch that
hearty support which It deserves. This
money to be made BY dealing in watches
about which the public are ignorant, and
in which there Is less com petition, aud
are content to make an occasional sale Of
class OF dealers who, when asked about
Waltham Watches, use that kind OF lam
guage which leads the customer finally TO
buy Just such a watch as is the most profit.
able for the dealer to sell.
For the information of persons about to.
buy a watch, and who may be uuflvorably
affected by the representation of those
unfriendly 10 our watches, we cal atlen-
ton 10 tie following suggestions:
Since the manufacture Of watches was
initiated at Waltham, the Company have
made and sold about 100000 watches.
In every town and village OF the country
some wearer Of a Walthain Watch may be
found. Let the party about to buy ask
the owner of an American Watch this.
question:
HAS YOUR WATCH GIVEN You
SATISFACTION?
We are not afraid TO advise those wish
Ing to buy a watch to guide themselves
by the answer. Being satisfied as TO the
quality OF the watch, The buyer has now
only to satisfy himself that tho Waitham
Watches are THE CHEAPEST AS well as
the best. on this head we nave 4 few
words to say:
1t is a welt known fact in manufacture
ing, that the'greater the number Of articles
manufactured by one establishment, the
smaller Will be the cost OF each individual
article. Keeping this in view. our policy
has always been 10 sell our product. at the
lowest possible price, in order 20 secure
large sales, and thus enable US 10 manu-
facture watches at a minimum cost. WE
BELIEVE IN SMALL PROFITS AND
LARGE BUSINESS. This policy we have
successfully carried out, and tue result is,
that TO day we manufacture tw1ce as many
watches as ali the other factories i'm the
United States put together. We caa, there
fore, AFFORD % seu Cheaper Alan Aey 40, ana
actually do sen 7'genty noe per cent. Cheaper
than theg do, q,totay for qualify.
We would further remark, that in in
creasing our product we have constantly
improved its QUALITY and its VAKI-
ETY.. We nave had the refusal Of nearly
all Inventions Intended to improve Time
pieces, and have adopted all those. ana
Ll0Se Only WHICH nave 49, ~ '' 'f"AAJ
valuable. We have retained IN our em-
ployment overy head Of Il department we
have ever had whose services were OF any
importance to the Company ana our pres
ent corr 8 Of designers and master meehan,
les cannot be equaled in this or any other
country. In addition 10 this, we make
gold aud silver cases, not only for our own
movements. but for those of other faeto-
rles. ours being the only establishments
that turns out watches complete in every
respect.
AS these watches are for sale by the trade
generally throughout the United states,
and at a retail profit made most reason.
able by competition, the CompaBy inva-
riably decline orders OF Il retail character.
Robbins - APPLETON,
GENERAL AGENTS,
IS2 BROADWAY, NEW YORK.
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