The Evansville journal. [volume] (Evansville, Ind.) 1866-1870, 1869-04-10
SValGIaaIl Watches.
TO Buyers of Watches Everywhere

The greater part of the jewellers of the
United States keep Waltham Watches,
and cordially recommend them TO their
customers, notwithstanding the fact that
less profit is made on these watches than
on any others generally sold by the trade.
The reason of this is, that the reputation
of the Waltham Watch renders it an easy
sale, and the result is, that. although the
dealer does not make as much money on
each individual watch as he may on the
sale of other watches, he is still the gamer
through larger and Iivelier sales. There
are some, however, among the trade, who
do not give the Waltham Watch that
hearty support which it deserves. This
portion of the trade fancy there Is more
money to be made by dealing in watches
about which the public are ignorant, and
in which there is less com petition, and
are content to make an occasional sale of
such watches at a large profit. 1t is thi
class OF dealers who, when asked about
guage which leads the customer finally to
buy just such a watch as is the most profit
able for the dealer to sell.
For the information of persons about to
buy a watch, and who may be unfavorabl
affected by the representations of those
unfriendly to our watches, we call atten-
ton 10 the following suggestions:
Since the manufacture of watches was
initiated at Waltham, the Company have
made and sold about 400, 900 watches.
In every town and village of the country
some wearer of a WaItham Watch may be
found. Let the party about to buy ask
the owner of an American Watch this
question:
HAS YOUR WA TCH GIVEN YOU
SATISFACTION
We are not afraid to advise those wish
Ing to buy watch to guide themselves
by the answer. Being satisfied as to the
| quality. OF the watch, the buyer has now
only to satisfy himself that the Waltham
Watches are THE CHEAPEST as well as
the best. on thus head we have few
words to say:
1t is well known fact in manufacture
ing, that the greater the number of articles
manufactured by one establishment. the
smaller will be the cost of each Individual
article. Keeping this in view, our policy
has always been to sell our products at the
lowest possible price, in order to secure
| large sales, and thus enable us 10 manu-
facture watches at minimum cost. WE
BELIEVE IN SMALL PROFITS AND A
LARGE BUSINESS. This policy we have
successfully carried out, and the result is.
that to day we manufacture twice as many
watches Us all the other factories in the
United States put together. We can, there
fore. AFFORD to sell Cheoper than they do, and
actually do scu 7t0eatlJ- J5ve per cent. Cheaper
than they do, qltassg for quality.
We would further remark, that in in
creasing our product we have constantly
improved Its QUALITY and it's VARI-
ETY.. We have had the refusal of nearly
all inventions intended to improve time
pieces, ana nave adopted all those. and
those only, which have proved to be really
valuable. We have retained in our en-
pIOyment every head of q department we
have ever had whose servIces were of any
importance 10 the Company, and cur pres
emit corps OF designers and master mechan-
les cannot be equaled in this or any other
country. In addition to this, we make
gold and silver cases, not only for our own
movements. but for those of other facto-
ries, ours being the only establishment
that turns out watches complete in every
respect.
As these watches are for sale by the trade
generally throughout the United states,
and at a retail profit made most reason
able by competition, the Company inva-
riabiy decline orders OF a retail character
ROBBINS ~ APPLETON.
GENERAL AGENTS,
Hs3 BROADWAY, NEW YORK.
mills dSw q W, SAT-, wSt