Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1869-08-09
MEMPHIS APPEAL
MONDAY MORNING, AUGUST 9, 1868.

become very much of an inflated gas
bag, and very fond of %ventilating it
self, yesterday surprised the public,
and astonished the newspaper frater-
nifty with a statement Of newspaper
sales that is strange and u~naccounta-
BILE, in view of figures which we shall
present to our readers. Before COM
ing to these let US deal in facts. Under
its present management u cOntem-
porary has sought to lead pub
lie opinion, and in pursuit of
the herculean task has boxed eve
~ point in the political COM
pass, being /" everything by turns and
nothing long" 1t has turned its back
on all its old friends, and upon the
cardinal principles OfpOlicy that have
and viii in the future guide this peO-
pie 10 material as to political sue
ces,e~; and, a. in its article of Satur-
dag, boldly declares for the Conserva-
tive Republican party, thus fulfilling
to the full the measure of SENTER and
his adherents. What it has in view
we viii not stop to surmise, but since
this leading organ Of public opinion
rarely stops in its headlOng
career to consider anything
beyond itself, it is safe to
assume that the boast made by one
of its editors, that a grand illumina-
ton and much footing of horns will
follow the bestowal by SENTER
of such public pap as he has,
is an calculation and solution Of
the plans and purposes OF the
paper that is read by everybody, and
that represents only SENTER, who, as
we understand, is neither Republican,
Radical Conservative, nor Democrat.
Our contemporary mistakes its own
arrogance for public opinion, and for
gets, if iteyer had the intelligence to
comprehend, that there is such a
thing as readers sitting in judg-
ment, and that having been
weighed by these, it has been
found wanting in principle and there
fore leads nothing. 1t is blind in its
conceit and gropes about, beating the
air and lashing itself into a fury
when the independent presses of the
country attempt TO put it right or
assert their freedom from its assumed
leadership, and impertinent dicta-
ton. As it is with its arrogance
and Gpnceit so is it with its absurd
puhery, the last effort at which
we will pierce as with a pin point.
On the 31st Of March last, the closing
day Of what newspaper men all o
cede TO be the busiest quarter of the
year, returns were made by the several
newspaper concerns of this city, show
ing that then the APPEAL lead all,
and was nearly equal to all put to-
gether in its receipts for circulation,
the relative positions of the APPEAL
and AUalaache being indicated by the
following:
-
Avalanche $500. 1906 20
On the day that these returns were
made we did not hear anything of the
Ar0iaRche being without a cOmpeti-
tor in Southwestern journalism" 1t
was silent as the grave. Not even the
faintest echo of its usual selfasserting
bOmbast could be heard. The
figures from the Assessors books
were too stunning in their ef
feets; the contrast was too real.
the difference too great to be success
fully eOmbated. Our contemporary
was for once dumb with astonish-
mmt. Ever since that time il has
chewed the cud Of bitterness and re-
solved upon a change by hook or by
crook. The change has come, and 10!
we have the astonishing item that the
AUdtdache doubled the receipts it re-
turned for the busiest months of the
year, in the dullest through which the
press of this section has to pass.
F9ction is surpassed by 50 amazing a
result. DUMAS never dreamed Of
anything so out of all seeming posi-
bility, so out Of the line of belief.
Thus the public is not
alone called upon to believe
the Aralaache true to principle
when it announces itself Democratic,
Conservative. Universal Sufragian,
Conservative Republican, and lastly
Liberal, but to swallow the huge Mum
chausenism that in April, May and
June it doubled its earnings of Janu-
airy, February and March. We can't
swallow it, and we doubt that any
business man can be found insane
enough to attempt it. The thing will
stick i'm the widest throat. 1t Is al
huge mistake, surely. The Aralqache's /
jump from Democracy to Liberalism
we might possibly learn to under
stand, but these figures just fveweeks
old, We cannot undertake to, especial
ly in these dog days. They overpower
as quite.