The Evansville journal. [volume] (Evansville, Ind.) 1866-1870, 1869-04-17
WaItInaml Watches.
To Buyers of Watches Everywhere.

The greater part of the jewellers of the
United States keep waltham Watches,
ana cordially recommend them 10 their
customers, Notwithstanding the fact that
less profit is made on these watches than
on any others generally sold by the trade.
me reason of this is, that the reputation
OF the Waltham Watch renders f. an easy
sale, and the result is. that. although the
dealer does not make as much money ON
each individual watch as he may on the
sale OF other watches, he is still the gamer
through larger and livelier sales. There
are some, however, among the trade, who
do not give the Waltham Watch that
hearty support which it deserves. This
portion of the trade fancy there is more
money to be made by dealing in watches
about which the public are ignorant, and
in which there is less competition, and
are content TO make an occasional sale OF
such watches ut a large profit. 1t is this
class of dealers who, When asked about
Waltham Watches, use that kind OF Ian
guage which leads tlre customer finally to
buy just such a watch as is the most pront-
able for the dealer to sell.
For the information of persons about to
buy watch, and who may be unfavorable
affected by the representations of those
unfriendly to our watches, we call atten-
ton 10 the following suggestions:
Since the Manufacture of watches was
Initiated at Waltham, the Company have
made and sold about 400, 900 watches.
In every town and village of the country
some wearer of a Waltham Watch may be
found. Let the party about to buy ask
the owner of an American Watch this
question:
HAS YOUR WATCH GIVEN YOU
sATIsFACTIoHP
We are not afraid to advise those wish
ing to buy watch TO guide themselves
by the answer. Being satisfied as to the
quality Of the watch, the buyer has now
only TO satisfy himself that the WaItham
Watches are THE CHEAPEST as well as
the best. On this head we have few
words to say:
1t is a well known fact in manufactur-
ing, that the greater the number OF articles
manufactured by one establishment, the
smaller will be the cost OF each individual
article. Keeping this in view, our policy
has always been TO sell our products at the
lowest possible price. in order to secure
large sales, and thus enable us TO manu-
facture watches at q minimum cost. WE
BELIEVE IN SMALL PROFITS AND A
LARGE BUSINESS. This policy we have
successfully carried out, and the result is,
that to day we manufacture twice as many
watches as all the other factories in the
United States put together. We can, there
fore, a6ord 10 sell Cheaper than Ehey do, and
actually do seH z''0enty- J5Ue per cent Cheaper
than 1teV do, Quattty for quality.
We would further remark, that in in
creasing our product we have constantly
improved It's QUALITY and its YARI-
ETY.. We have had the refusal of nearly
all inventions intended to improve time
pieces, and have adopted all those. and
those only, which have proved to be really
valuable. We have retained IN our en-
pioyment every head of a department we
have ever Lad whose services were OF any
importance to the Company and our pres
ent corps OF designers and master meehan-
les cannot be equaled in this or any other
country. In addition to this, we make
gold and silver cases, not only for our own
NOV ments, but for those of other facto-
ries, ours being the only establishment
that turns out watches complete In every
respect.
as these watches are for sale by the trade
generally throughout the United States,
and a. retail profit made most reason-
able by competition. the Company inva-
riably decline orders OF a retail character.
ROHBEEs d APPLETON,
GENERAL. AGENTS,
IS2 BROADWAY, NEW YORK.
/ mhI3 dSW q W, SAT-, w8t
sa---a-4sss-sa@@zaasas