Fayetteville observer. [volume] (Fayetteville, Tenn.) 1850-1966, 1869-06-10
[ Proprietor.
Vol, XVI---NO. II.
A Good Illustration.

One of the best illustrations Of
the benefits of advertising which
we have noticed, was given some
years ago in Barnum's Museum,
New York. It was in the after
noon, preceding the exhibition in
the grand lecture-room, a time
when thousands of people of all
ages, sexes and nationalities, al
ways throng every part of the bull
ding. The great Snowman, who
was always present attending per-
sonally to the wants OF his patrons,
noticed that Mr.. A--r, we'll
known as one of the wealthiest
men In America, was present, and
that he appeared to be anxiously in
search of some one whom he could
not find. AS he was q frequent
visitor at the Museum, no particu-
lar attention was given to the fact
at that time. Sometime after,
however, Mr.. Barnum noticed him
again in another part of the Mu-
scum, forcing his way through
the crowd, and still evidently
pursuing his vain searches
With that spirit of accommodation
so characteristic of the man, Mr..
Barnum approached him to offer
any assistance in his power, when
MIR. Ar petulantly accosted
him as follows
''Mr. Barnum, / am discouraged.
l have been here for more than
an hour looking for Mr.. M, of
Boston. / have searched your
Museum through, seven stories
from basement to attic. / know
he is here, but to find him in this
crowd is impossible. Can you or
any one else tell me why it is that
SO many people come here 2"
"There's nothing more easily
accounted for" replied Barnum.-
ain the first place, get something
worth seeing, and then make it
known that i have got it. That's
the whole secret"
"Nonsense," said Mr.. Al;
"people have got into the habit of
coming here, and would come any
way. / don't believe in this ad-
vertising; it amounts to very lit
tie. That's my opinion"
'Well, indeed, l am happy to
learn that people have such good
habits. But now, to convince you
that you are entirely mistaken, L
will just do a little advertising for
your own especial benefit, and then
you may be induced to change
your mind on that point.
Thus saying Barnum stepped to
the door of the lecture-room, close
ly followed by Mr.. Ar. In
front was a sea of upturned faces
anxiously awaiting the rising of
the curtain and the. commence
ment of the play. While Mr..
Ar was wondering in what
way advertising could be done to
benefit him, or how any one could
discover his friend iD such an i'm
mense throng, Barnum stepped
upon a seat and calling IN a loud
voice, said:
"Is Mr.. NJ, of Boston, pres
ent2 If he is, he will oblige me
by coming this way"
In moment a man rose in the
audience and commenced making
his way to the door. "Now," said
Barnum, "you have spent over an
hour trying to find a man whom I
have found for you in less than q
minute. Instead Of taking the
easiest and cheapest way, you took
the most roundabout and costly
one. Now, whenever you want
anything, let people know it, and
if it can be had, you will obtain it;
and if you have anything to dis
pose of do the same. In other
words, advertise. / advertised,
and you did not. You have seen
the result. Now are you con-
vinced?"
A Louisville milliner has sued