The Sweetwater enterprise. (Sweetwater, Tenn.) 1869-187?, 1869-12-02
The influence Of the Local Press.

The following article, from the Clarkos-
vile Tobacco Leaf, so well exhibits to all,
the Importance and influence Of the Press
in building up and advancing the growth
Of all towns, and the prosperity Of the
country generally, that it cannot be over
estimated by the business men Of thetown,
or the farmorsof the country. Itisofmore
advantage to these classes than they have
any idea Of. To test the truth Of this, you
establish, by your patronage, a good news
papor. in your midst, and then allow it to
be removed. There wouldn not DC abusincss
man in the community that would fail to
discern the disastrous effect it would have,
and all, with common consent, would de-
Plore such an occurrence as injurious, and
a reflection upon the enterprise Of the town
in which it had been located.
ats newspaper is truly a reflex of the
town, and a faithful index to its business
and its enterprise. In its columns, ad-
yortising and local, are photographed, in
miniature, the varying and important auc-
t%uations of trade. Its continuous and
never failing current is faithfully mirrorod
there, with all its ripples. The tide and
cOurse of improvement, the influx of i'm
migration, and the moral status of society,
all find notice there. cit is Il chronicle
of the times" at holds q glass up to
nature" To the merchant the advantage
of a newspaper circulation is evident but
merchants often fail to realize that they
can aid largely in the circulation of the
newspapers Of their town. They would
find substantial benefits arising from in
creased circulation Of their advertising me-
dunn, increased knowledge of their mar
kets, and enlarged circle of trade. 1t is
of great Importance here where there arc
rival markets, that continual attention
should be called to our market by an in
creased circulation of our town papers.
We urge this, too, in no exclusive spirit.
We of course desire all the circulation
we can get, but We desire, where there is
enough for all, primarily the good of the
press and the growth and advantages Of
the town and its trade.
We have heard of a merchant who pre-
sentcd to every new customer q years sub
scription Of his county paper. He secured
the lasting custom Of each one, who was
thus reminded weekly OF his liborality.
A piece Of calico, or a hat would have
been soon forgotten.
We do not propose that plan for adop-
ton but we do earnestly urge our Nor
chants to consider the Importance Of the
city press to their trade as a medium Of
information, as means of increasing their
trade by charging the circle of those who
understand our market. We urge it be-
cause it may be the means of turning the
attention of strangers to this as a business
point, as a place possessing manufacturing
advantages. If the press shall add one to
the population, induce one to settle here,
it will have accomplished that much good,
and paid for several subscriptions. To the
farmers, we say, it is desirable that we
shall have emigration to fill our District,
that the newspapers are first consulted by
those desiring to move hither, and their
Judgment is very apt to be made up from
its columns. If we shall induce one man
to immigrate to our county it opens up
tho way for him to bring his noighbors and
his friends. The importance of increased
circulation is that the press may keep up
with its circulation, that it may be JUSTIFIED
in an increased outlay, that it may become
a more careful and faithful mirror Of the.
times, of the trade and Improvements, and
advantages Of the town and District, that
it may become more attractive and iniu-
cntial abroad, not only raised in its own