The Evansville journal. [volume] (Evansville, Ind.) 1866-1870, 1869-05-01
WaItha1la Watches.
To BuyerslOf Watches Everywhere.

To Buyers.Of Watches Everywhere.
The greater part of the jewellers of the
United States keep Waltham Watches.
and cordially recommend them TO their
customers, Notwithstanding the fact that
less profit is made on these watches than
on any others generally sold by the trade.
The reason of this is, that the reputation
of the WaItham Watch renders 1t an easy
sale and the result is, that. alt ugh the
dealer does not make as much money on
each individual watch as he nnay on the
sale of other watches, he is st1l the gamer
through larger and .ivelier sales. There
are some, however among the trade, who
do not give the Waltham Watch that
hearty supper which it deserves. This
portion of the trade fancy there is more
money to be made by dealing in watches
about which the public are ignorant, and
in which there is less competition, and
are content to IA AXE an occasional sale Of
such watches at a large profit. 1t is this
class of dealers who, when ASKED about
WalthRm Watches, use that kind OF Ian
guage which leads the customer finally to
buy just such a watch as is the most profit.
able for the dealer to sell.
For the information of persons about to
buy a watcn, and who may BE- unfavorable
affected Dy the represent tlons of those
unfriendly to our watches, we call atten-
ton 10 the following suggestions:
Since the manufacture of watches was
initiated at Walthauo, the Company have
made and sold about 400. 600 Watches
In every town and village of the country
SON wearer of Waltham Watch may be
found. Let the party about to buy ask
the owner of an American Watch this
question:
HAS YOUR WATCH GIVEN YOU
salts ACTION2
We are not afraid to advise those wish
ing to buy watch to guide themselves
by the answer. Being satisfied as to the
| quality CT the watch, the buyer has now
only to satisfy himself that the WaItham
Watches are THE CHEAPEST as we'll as
the best. On this head we have few
words to say:
1t is well known fact In mannfactur-
ing, that the greater the number of articles
manufactured by one establishment, tn
smaller will be the cost of each individual
article. Keeping this in view, our policy
has always been TO sell our products at the
lowest possible price, in order to secure
large sales. and thus enable us to manu-
facture watches at a minimum cost. WE
/ BELIEVE IN SMALL PROFITS AND A
LARG BUSINESS. This policy we have
successfully carried out, and the result is,
that to day we nanufacture twice as many
watches as all the other factories in the
United States put together. We can, there
fore. afford to sell Cheaper than they do. and
actually do sell Tt0enty- i5ve per cent Cheaper
than they do, quality for qualify.
We would further remark, that in in
creasing our product we have constantly
improved It's QUALITY and its vARI-
ETY.. We have had the refusal of nearly
all inventions intended to improve time
pieces, and have adopted all those and
those only, which have proved to be really
valuable. We have retained IN our en-
ployment every head Ola department we
have ever lad whose services were of any
| importance to the Company. and our pres
ent corps of designers and mas rmechan-
les cannot be equaled in this or any other
country. In addition 10 this, we make
gold and silver cases, not only for our own
movements, but for those Of other facto-
RES. ours being the only establishment
that turns out watches complete in every
respect.
As these watches are for sale by the trade
generally throughout the United states,
and at retail profit made most reason
able by competition, the Company inva-
riably decline orders of retail character.
ROBBINs q APPLETON,
GENERAL. Agents.,
IS2 BROADWAY, NEW YORK.
mhl3 dSw q W, SAP, wSt