Prescott journal. [volume] (Prescott, Wis.) 1861-1871, 1869-04-23
Newspaper Patronage.

Three years experience in the news
paper business, says M exchange, has
convinced us that the term newspaper
patronage" will admit of many obstruc
lions, but very many are ignorant of its
correct meaning.
One man comes and subscribes for the
paper, and pays for it in advance and
goes home With the proud satisfaction Of
knowing that it is his own. He hands
in his advertisement, asks the price. and
pays for it, goes to bis place of business
and reaps the advantage thereof. This
is the understanding of the words "news-
paper patronage"
Another man says You may put
NY name on your book" and goes off
without sa. ing word about pay
Time flies away and you want him to
paw You what is honestly your due. He
gets mad, perhaps he pays aud perhaps
not, aud orders his paper stopped. This
is another kind of " ne "spapcr patron
age"
Another has been subscriber long
time. lie has real your paper for year,
without paying red for II, and comes
tearing into the Office once or twice year
and wants TO know how it come that h.
"got no paper last week He goes off
without saying word about what he
has owed You so long. He finally wants
a city paper. He tells the postmaster
he don't want your paper any louger.
aud you'll get paper markell refused. '
But DIES lie call aud pay you ? Oh!
no; he wants his money TO pay for his
city paper-he can't get that without
paving Tor il in advance He says lie
will pay after a while. But never does
unless Won sue him. And this too is
called new sPaper patronage.
Another man wants fifty cent adver-
tisement aud wants you to throw i'm a
81 90 puff. and if YOU refuse he goes off
mad. This is common kind of news
paper patronage.
Another nan lives near you-he don't
Ike the editor--aud the paper is tor
small for Lim-yet he legs his neigh
bor's and reads it and fin Is fault with
AMI quarrels with the opinion of the edl
tor. This is the meauest kind OF "news-
paper patronage"
Another man takes two or three city
papers, but cannot afford to take his
home paper, but he likes it, and comes
into the office on publication day, picks
up a copy, aud walks ont with it. This
is also " newspaper patronage"
Another man likes the paper, he takes
a copy for himself and family, and pays
for it, and does nil ho can to get subscri-
bers--he never grumblcs, bnt always las
cheerful word for the editor. Ii any
little item occurs in bis Dsighborhoo'l. he
Informs you of it. This is newspaper
patronage
Another man has patent of some
kind aud wants you 10 give it two dol
lar notice each week: 1t will be OF IN
terest to Your realers," he SAYS; but ri
though knowing at the same time 1t VIII
benefit him most of all, yet he does not
offer to pay you for it. This is called
newspaper patronage.
Another man has taken your paper
for years without paying for it. and
brings in ten dollar advertisement, and
wants YOU To insert it " because he is NJ
old patron" This is called /" uewspa
per patronage"
Another man-"a young man about
town"-no use of his taking paper
h. knows all that is going on. By aud
10y lie gets married and hands in the no.
tice with '.just hand me a dozen copies.
He gets them, and when yon mention
pay, he looks surprised" you surely do
NOT charge for such thir gs;' and this is
called newspaper patronage.
Another man (biess You. it does us
good to see such men comes in and
saws /: "the year for which | paid i.
about to expire, and want to pay for
another. aud l want to renew thu ones
am sending to my friends back east "
This Is newspaper patronage.