The Cecil Whig. [volume] (Elkton, Md.) 1841-current, 1869-01-02
Barnum on the g Art Of Money Getting. >,

p. #. Barnum delivered lecture in
Philadelphia, the other night, on the Art
of getting money. Wemake the following
extracts for the benefit of those of our rea-
ders who may desire to know how to get
money-honestly
Perseverance was well exemplilied by two
generals. Start them both out with equal
advantages and equal facilities. When the
one who, lacking perseverance, hears the
coming of the foe, and the scouts bring
reports of his numbers of men and guns,
he halts his army, hesitates, and is finally
beaten. The other, who possesses perse-
verance, hears these reports too, but he
says, "Well, it's my business to fight !;
that's what I'm here for; y and he opens
the battle. That general, when the rafting
of musketry, the roar of artillery and the
shrieks of the dying are heard aronnd him,
clenches his teeth and says :-"FN fight it
out on this line If 1t takes all suMnser" In
the one you recognize Mcclellan in the
other, Grant.
1t did not do to wait until something
turns up; nothing turned up to the lazy
man except the poor house. and sometimes
the Jail, for idleness begets crime. He did
not believe either in streaks or fortune,
help yourself, and then you will be helped.
He did not believe in waiting for dead
mems shoes; earn your money to begin
with yourself, and then you will know how
to value it. Nine out of the ten of the
rich men of this country began that way.
1t was dangerous to make money too easy
until after having learned how to take care
of it.
The true philosophy was first to SOW and
| then to reap.
The man who borrows to-day five thous-
and dollars, for which you demand no Sc
curity may invest it in good business and
double it. Tomorrow he borrows ten
He mgy lose and you having confidence i'll
him, lend him still more, until you find
that he is ruined, by attempting to regain
his first loss. 1t would be a blessing if
every lender would demand security for
his money! blessing and benefit to
both borrower and lender.
1t was very important that man obtain
the best kind of employees, and then be
very careful not to part with them. Never
be afraid of paying an employee, if a good
one, too much, A man in business should
be careful to give satisfaction to his custom
ers by pleasing those who deal with you,
you secure also the patronage Of their
friends. Give them their moneys worth.
| The true philosophy, Mr.. Burnum said,
aras to first 500 and then reap. Adrertiscing
scas the best channel through sohicht to soao ; it
acds the most potent, the most pOnerful.-
Adrertising by little is a dangerous thing
Half ADVERTISING ,cas like taking a ha!f dose
| of medicine 1t makes you sick but does no
body any good. You spend q little money for
advertising, and by the time people get ready
to read it, 1t has disappeared. If a man Aa,
a store full Of goods and don't advertise them,
he may be sure Of one thing, that is the sheriff
,ciW do 1t for him.
Mr.. Barnum, in this connection, referred
to his own success as proprietor of the
American Museum, in New York, which,
he attributed to judicious ADVERTISING
through the columns of the daily press and
otherwise. He believed success i'll business
much depended upon printers ink.
In describing the effect of advertising,
Mr.. Barnum said that when the first inser-
ton was seen the reader merely glanced at
it the second time he read it, and so on,
until by the seventh time he was induced
to purchase. In conclusion, Mr.. Barnun
said that the golden rule of life yet was, to
do unto others as you would be done by.
1t is standing rule with many of the
most successful business men in this country
to do their greatest amount Of advertising
in "dull times.' So just now, the New
York Tribune is ADVERTISING quite exten-
sively; while Bonner is pushing the
Ledger by four and five columns in nearly
every daily paper we see.