Public ledger. [volume] (Memphis, Tenn.) 1865-1893, 1869-11-30
MAIN STREET.
The broadway" OF the south The
Many Attractive scenes Thereon.


On the approach of the business season
this fall our merchants, and especially
those who deal in dry goods, along Main
street, expended great deal of labor and
money in decorating the fronts and en-
frances TO their stores, in order that they
might be the more attractive, and show
to people visiting the city that there was
still some enterprise among our people.
On passing along the great thorough
fare Of our city your attention will be at
irscted to the house ofJoseph Col, which
has, in our estimation, by far tie most
beautiful exterior appearance.
On each side of the main entrance
are marbled columns, ornamented in
the most elaborate style OF art. The
large show windows on either side-in
which are displayed portion or sample
of the stock to be found within-the
castings of which are finished in rose
wood, maple and gold, are things of
beauty to look upon. Above and imme-
diately outside the door, is q blue can
opy bedecked with stars Of gold, making,
altogether, the most beautiful work of art
we ever beheld. But to see this is only
fore,sste Of what is before you upon en-.
tering. On either hand are beautiful and
tastefully arranged shelves, laden with
all manner of staple and fancy dry
goods. We will here state, for the infor-
nation of those who may not be aware
of The fact, that these goods have all
been purchased at prices which enable
Mr.. Coll to dispose of them at fsbulously
low fgures-lower, in fact, than the
same goods can be bought this side of
| New York,
But we pass on. In each and every
| department of this extensive establish
ment You will find polite and attentive
gentlemen, who take pleasure in showing
you through the stock in his particular
section, and who, we learn, has instruc
tons from the proprietor to sell goods at
lone price only" treating all alike.
1t would be impossible to specify every
separate article Of goods in this vast col
lection, but there is one item Of which we
wish to speak before passing en-. which lie
the stock of poRlins being sold at twenty.
FIVE cents per yard. The ladies should
bear this 10 mind, and fail not to call and
examine them. The same goods cannot
be had elsewhere for less than forty and
fifty cents.
The assortment of hosiery is the most
complete to be found in the city, and to
/ this we invite the attention OF our readers,
both ladies and gentlemen.
In the back part of the building are dis
| played, for the inspection of gentlemen,
the fnest assortment of cloths, cassi-
meres, etc, which will be sold at prices
which cannot be duplicated by any other
house in Memphis or the South. There,
goods sufficient for a full suit, of the
finest quality, may be procured at
trihing cost to the purchaser.
Tailors can be furnished from this
establishment with everything they may
require, from q piece of chalk to yard
of brosdclo,h. In fact, there is nothing
that one could imagine in the dry goods
line that cannot be found at this house,
and at prices which must be satisfactory.
We feel confident that there are few of
our readers who have not become familiar
with the house of Wells & Coll, Of which
Mr.. Coll is the successor, as it is known
all over the Southern country, even to
the borders of Texas, and for hundreds
of miles north of this place. If you
would secure goods at prices which could
not be otherwise than satisfactory, call
at the house of Joseph Coll, 267 Main
street. BE will not be undersold.