The evening Argus. [volume] (Rock Island, Ill.) 1861-1871, 1869-04-15
"ALTHAM
WAT CHES!
TO Buyers Of Watches Everywhere.

The greater part Of the jewellers Of the United
States keep Watham Watches, and cordially re-
commend them to theircu.tomers, notwithsta
ing the fact that lcss profit is made on these
watches than on any others generally sold by the
trade. The reason Of this il, that the reputa-
ton Of the Watham Watch renders it an easy
sale, and the result is that, although the dealer
does not make as much money on each indivi-
dual watch as he IN AZ on the sale Of other watch
es, he is still the gamer through larger and live
lier sales. Fhrre are some, however, among the
trade, who do not give the WalthSm Watch that
hearty support which il deserves This portion
portion Of the trade fancy there is more money
10 be made by dealing in watches about which
the public are ignorant, and in which there Is
less competition, and are content to make an
occasional sale Of such watches at large profit.
1t 10 this class Of dealers who, when asked about
Watham Watches use that Atnd of language
which eAis the customer finally buy just such
q watch as Is the most pro6ta 10 for the dealer
to sell.
orthe Information Of persons about TO buy a
watch; and who may be unfavorably affected by
the representations Of those unfriendly to """
-.--..vn 60 the following auk
! gestons:
Since tue manufacture Of watches was inita
ted at WAltham, the company have and sold
about 100000 watches. In every town and
village Of the country some wesrer Of q Wal.
! than Watch may be found Let the party about
| to buy ask this owner Of An American Watch
this question:
HAS YOUR WATCH GIVEN YOU Salts,
FACTION?
We sre not afraid to ask those Wighi1g to buy
swatch to guide Themselves by the owner. Be.
ing satisfied as to the quality Of the watch, the
buyer has now only to satisfy himself that the
WAtham Watches are THE CHEAPEST as
well as the best. On this head we have few
words to say:
Itis aweil known fact in manufacturing, that
the greater the number Of articles manufactured
by one establishment. the smaller will be the
cost = each individual article Keeping this in
view, our policy has always been to sell our pro-
ao''' at the lowest possible price in order 20 Sc
'ur' .hrEe sales, and thus enable us to mnnufac-
lure watches at minimum cost WE BELIEVE
IN SMALL PROFITS AND A LARGE BUsI-
MESS. his policy We have successfully car
RED Out and lie result is, that to-day we manu-.
iacture 'Wiceas many watches as ell the other
isc'oFies IN thu United States put together
We car therefore, afford to sell Cheaper than
they 90, and actually do sell Twenty-Five per
cent Cheaper than they do, quality for quail.
ity
We" I'D further remark that in increasing
our PROMOTIONS We have constantly improved its
QUALITY AND ITS VARIETY. We have
had the refusal Of nosrly all invention intended
20 improve time pieces, and have adopted all
those ant.6ose only, which have proved to be
really 'ao'be. We have retained ID our ems
rIoym7at .,"ry head of a department we have
ever lad, whose services were OF any Importance
TO the ..ay. and our corps Of designers aud
master ~. LANES cannot be equsied il this or
! any o'1es s..l'y. In addition TO this we make
gold sd .rer e4us, not only for our oWnmoye
| meets ia, those Of other factories, ours bong
| rs only e..a. l,umeut that turns out watcher
COMP .a.s... respect.
As these Ta..a .s are for sale by the trade gen
orally Throughout the United States and at a re-
tail pFohi --ata ngst honorable by competition
| the eonP7l. Invariably decline orders of a retail
! ehsractg-
ROBBINS e. APPLETON
General Agents,
1s0 Broadway, ~. Y.