Wyandot County Republican. [volume] (Upper Sandusky, Ohio) 1869-1903, 1869-04-29

spare / invest the money in extend
ing my name and business, just as a
man does who purchases real estate
or cultivates a farm and I consider
the investment equally good, in
every respect. Nor do l ever at,
tempt to make contracts without the
means to make payments; any more
than good farmer would think of
cultivating his soil without the funds
to pay for cultivation
EDITOR -''But. doctor, you have
not yet exactly answered my ques-
ton; what I wish to know more
particularly is, how you make your
contracts, and how you know what
profits are derived from the different
sources" "s77are- =..,.s.,5 Il
DocToR-"Well, these are ques-
tions frequently asked Of me in my
place of business, on the street, or
whenever may happen to be. 1t
is one of the first questions asked by
business men, and. moreover, I sell
dom open my daily correspond
ence without finding two Or three
letters relative to the same subject,
some going so far as to ask myviews
of thesvalue, as advertising mediums,
OF the different papers l patronize.
These writer's always receive civil
replies. But, while we are on this
theme, Mr.. Editor, permit me to
relate little incident that occurred
to me, and which 1 frequently relate
to those with whom am Familiarity
acquainted. 1t happened about fit
teen years ago, while | was yet
young in the business. To com
mence: l chanced to be in city of
Washington, on my way South, and
as usual, was desirous Of progress
ing on my journey as rapidly as
possible. 1t was about five 2. NJ,
when / arrived. l did not wait until
after dinner; / wanted to know the
proprietor of the leading paper in
the capital, and to make contract
for advertising; so to him straight
way proceeded. He was out riding
/ was informed, and would not re-
turn to his office again that day. I
inquired for his residence, and, this
ascertained, l determined to see him
that night, as I desired to leave
early on the morning Of the follow
ing day. Dinner being over, I
started out in search Of Mr.. Wei
ZACH. Now, Mr.. Editor, / presume
you are acquainted with the said
Mr. Wallach, Hof the Washington
Evening Star. If you are not, per
nit me to say that he is a gentleman
well worthy of your acquaintance :;
but to the interview. Finding Mr..
Wallach at home, 1 presented my
business. His reply was polite, but
pungent, and to the point, in some
thing like these words: "This is
not my office, sir; l can be found
there from ten A. M. to three P. M j..
and my clerks attended to advertis-
ing But, Mr.. Wallach,' Iremon-
strated, that is all very well, but
want to know you. l wish to leave
in the early morning train, and
know you will accommodate me-
We'll, what do you want, sir, in the
way Of advertisingY I showed
him the space, for which he imme
diately named price, and which
accepted as quickly. After closing
the bargain, he remarked, IF you
had left this over until morning, you
could have had it for one half the
sum-yes, probably for less than
half, if you had fought hard.'s Ire
piled, IF that is the case, pro badly
l had better pay half, yearly, in ad-
vance?' He guessed that was a
good idea, and paid for the whole
six months in advance; but, remem-
ber, I knew Mr. Wallach.'
EDIToR-''Doctor, do you mean
to state that you pursue this liberal
course with all the papers in which
you advertise, and are you acquaint-
ed with the publishers of twenty
seven hundred papers ?
DocToR.-"With the proprietors
of all the leading papers, and the
majority Of the others. enjoy per-
sonal acquaintance, and to such pa
pers as the New York Herald,
Weekly Tribune, and Independent,
l have sometimes paid from fifteen
hundred to three thousand dollars
for the single insertion of an adver-
tisement, kno wing that in such cases
the amount of space occupied, and
the importance of the transaction.
would necessitate an interview. On
one occasion, l offered the sum OF
five thousand dollars for a page in
the New York Herald. The offer
was accepted, but afterward declin
ed, on account of press of matter
notwithstanding it was double the
usual advertising rates. This was
at the time of the fall Of Richmond
To conclude, / always prefer deal
ing directly with publishers; friend
ly relations once established, I have
no fear Of accepting their best rates: .
EDIToR.-"Well doctor, | guess
shall follow your advice, and see
Mr.. Wallach. 1 am pleased with
the interview, and whenever inqui
ries are made regarding the value Of
the Home Journal, as an advertis
ing medium, you must freely give
the result of your experience with
that paper"
DocToR.--"This I promise to dc
with great pleasure"
P. S.-Editor proceeds to his
sanctum, puts in print the entire con
versation, and, fearing that the doc
tor may take umbrage at his action
takes the precaution to mail him 6
marked paper.
. WHEN th q snlod no,, M as hoiracr ci I.