The Charleston daily news. [volume] (Charleston, S.C.) 1865-1873, 1869-10-02
CHI AR L E S T o N.
SATURDAY MORNING, Get. Q, 1869.
THE RURAL CARoLINIAN.

In6re lS no nOVelly III Une COupiain1, mauo
on every occasion and in every imaginable
shape, that Northern serials are read and sup
ported in the South, while our own publica-
tions Of the same class receive only luke
warm and hesitating support; and it is urged
with wearying iteration that our people are
uup striotic and undutiful in falling to give
their OWL hth and kin that cordial aid, with
out which no enterprise can be made perma-
nently successful.
To establish new serial magazine in these
days Of active competition demands monied
capital, as well as tact, ability, and high
order of literary or technical merit. The null
tiplication Of literary enterprises OF all kinds
has made the reading public more exciting
han ever before. AS knowledge and iDforma-
tion are diffused in the land, the literary
standard is steadily raised The error, then,
of Southern publishers has been in assuming
that Southern name and Southern record
should at once give them thousands of friends
and subscribers, without regard to the intrln-
81 excellence OF their undertaking. This is
the whole secret of the tagging life and early
death OF SO many Southern periodicals.
There must and will be free trade in litera-
ture as in all mercantile pursuits. As matter
of business the public will always seek the best
article at tie lowest price. Where the element
Of dollars and cents enter into the calculation,
sentiment and motives Will have little weight,
and certainly will not induce the public TO pay
m re for Southern production than they
would have to give for Northern production
OF equai merit. On the otner hand, prioe, scr
viceablentss and worth being the same, the
Southerner will undoubtedly give the prefer
ence to the labor OF Southern bands and the
coinage Of Southern brains.
Bitterly partisan publications Like Harper's
Weekly and Harperis, Magazine will always be
condemned 10 the South, because their very
maipsprIng ID abuse and Misrepresentation Of
our people. The Northern firms whose Lubl
cations are freq from sectional animosity do
not lall under the ban. and. as IN the case Of
the Appleiona, their publications are judged
solely by their cost and artistic value.
And all this is both meet and just. The
public cannot properly be blamed for buying
what IS cheap and good, although it DOS come
from the North. Northern rivalry and North
ern competition can be met and overcome. but
only by turning OUT articles OF equal or greater
merit at the same or a lower price.
1he train OF thought which We have endea-
vored to shape and defre is what guides the
Southern reeding public in their approval or
tacit condemnation OF new literary undertake
ings. and we feel that our native publishers
show cheering appreciation OF the situation in
giving US. as they have done in the "Rural Caro-
llnlrn." an agrol ltural magazine as complete
North, and SUPERIOR as far as we know, to any
similar publication ever issued In the South.
rhe Rural Carolinian," OF which the first
number was isued on Thursday. is moothly
magazine devoted to progress in agriculture
hortiouiGure, the mechanic arts and domestic
economy, aud to the Intellectual, moral suc
social Improvement OF our people. The pub
llshers, Walker. Evans & Cogswell, Of this
city, and the editor, D. q. Jacques Esq.
promise to spare no labor or expense to make
it In every way worthy Of patronage and
support. They have made good beginning:
toC sue 1suIat CdrOuuiau, 10 IL Staueo, 10 eu-
pe.ior to any a0nculiural magazine issued IN
the southern country; while to the South rn
farmer and planter it will be far more valuable
than any Northern agricultural publication.
The SJuth has needs and wants OF it's oWu.
No magazine which looks to the North or West
for support can adequately represent the asri-
cultural and mechanical interests Of The South.
And the new Gomez IS prepared 10 meet The
existing order Of things. recognizing the ne
cesslty of modifying or a5olishing old plans
and old sysIems, and OF shapiug our ends ac-
cordint to the means at or command. 1t
will. we are stlshed. be tnoI ouyhlv up TO the
times; and in srrangeme ut, variety of aforma-
ton, typographical appearance and ncatuess
OF illustration. 1t is far ahead of any OF It's COM
pelitors. We warmlS recommend the nov
work TO our readers. being Confident that
they will give it no erudsing praise.
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