The New Orleans crescent. [volume] (New Orleans, La.) 1866-1869, 1869-01-03

ONE OF FORTUNES FAvoRITEs.-We presrne
there are but few of the lady patrons who demoa'
sste their preference for the princely establish
ment of Messrs. Braselman that are not familiar
with the interesting history which has character
lied its career since its earliest incipiency.
Fifteen years ago Mr.. Brsselnisn, young in
practical experience, and with capital scarcely
adequate TO admit of his stock presenting res
pectable appearance, embarked, unsided and un-
assisted, upon the commercial sea. The district
at that period was vastly different to its present
magnitude, both in point of population and bust.
ness importance; still, nothing daunted, he threw
open the portals of his dIminutive store and in
trusted himself 10 the vcissitude of fortune. His
untirng energy and perseverance were now called
into requisiton to establish trade for himself.
All the business capacity he possessed was care
fully directed towards its accomplishment. The
best judgment be could summon from his store of
natural talent was an additional lever for the ad-
vancement Of his object, whilst his purchases
were characterized by the highest taste and most
attractive selections. His few patrons soon dis
covered that the polite and accommodating pro-
pretor of the little dry goods store was deserving
of their support. His goods afforded satisfaction.
the prices were extremely moderate, and his
eentlemanly department recommendation to bis
house.
Gradually bis business began to improve, step by
step he assembled the ladder of prosperity, his
ruling principles were answering veracity,
scrupulous integrity in all transactions and no
fictitious representations these qualities firmly i'm
planted and undevistingly adhered to, constituted
the talisman of his extraordinary success, render
ing him in point of popularity second to none,
and paving the way for that prominent position
which he now occupies in the estimation Of our
community At the time we refer to one-third of
his profits were absorbed in rent, but eager to
divest himself Of this corroding incubus, be re-
solved TO become his individual lessee, and the
magnificent stores whose splendid exterior orna.
ment that portion of the city, together with a
stock computed at $780, 900 all paid for will con.
yey to our reader some idea Of his good fortune,
and whether or not he has achieved his purpose.
We are aware of but few parallel instances in our
commercial world where such remarkable pros
perity can be presented as q comparison, and the
| rapidly improving business of the house is such
that they have not only been necesstated to make
a material increase in their number Of statesmen,
| but have also added wholesale department up
stairs, replete with one of the most perfect as
1 BOrrmeQte 10 DC iOuuu III AtcW OhtOouos ohu tohi
which country dealers can procure just such srti
ces as will rapidly respond to their trade, and at
prices that will more than compensate them for
the difference between up and down town ship.
ments.
The management of the financial department is
REPRESENTED by Mr.. Adams, an associate partner
| Of MIR. Braselman, high toned gentleman Of vast
business qualifications and 70 whose enterprise
and forethought, the ladies are indebted for the
| celebrated twenty-five cent counter, the demand
upou which is so unlimited as to require an inces.
SAINT replenishment.
The new year is greeted by this energetic firm
with an advertisement to be found in this morn
inr's issue, notifying the ladies of brilliant OPP
portunity to provide themselves with silk dress
at importation cost. These goods are not offered
at this sacrifice in consequence Of any injury they
have sustained. but solely to reduce the exten.
siye stock ere the season terminates. Read an
nouncement elsewhere and satisfy yourselves by
calling at the corner of Magazine and st. Andrew
where Messrs. Brsselman Co. will be pleasedt to
receive You.