Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1869-05-30
4 FEW WORDS ABOUT OUR

4 - b0N NAAAN w 81 III AAAC -
tured to obtrude our business affairs
upon them, and have never sought to
violate editorial or business courtesy
and good neighborhood by attacking
what might be deemed the weaknesses
of those engaged in the same business.
We are conscious, that although de-
handing, perhaps, more unremitting
labor and attention than any other
profession or calling, the publication
of a newspaper is attended with the
least amount of profit; therefore, there
is little for the best of US to boast of,
and therefore we have not "puffed or
bowed" preferring to push u en-
terprise by honest labor, and so makeit
a success for all concernedin it. Since
AINsLIE, HEATING & Co. purchased
the APPEAL, it has been a paying sue
cess, promising as much in the future
as atany timei in its long career of use
fuIness for the Memphis public. The
proof of this lies i'm the fact
that we have been able, recently,
at great expense TO present the paper
in a new dress; and also to announce
the partnership connection of a gen
tleman of discretion and good sense,
whose long previous editorial connec-
ton with the paper enabled him to be
thoroughly intelligent as to its status
and its prospects as an investment.
This much we offer by way of intro
duction to an unnecessary, unpro-
yoked and unjust publication, caleu-
lated to injure our credit abroad and
impair our business as business men,
which appeared in the Ledger of last
evening, as follows:
/. THE APPEAL VS.. TEE this
| old fossil sheet that is seen floating around
town-that is sold and bought only as a Gu
rious relic OF the buried paSt-fails 10 under
stand what IS published ii its own columns.
Ledger, F5idGy ereHing.
If our cotemporary win take a glance at the
Assessors books he viii find that this " old
fossil " sheet las he calls the APPEAL) twas sold
and bought, to the profit of its proprietors, to
the extent Of $500 more than and quite double
the sum realized by the Ledger during the
AAd1tGA tAAAAslE tiI AAeL ALlSNhit. nat ; nat |
we call selling a " curious relic OF the buried
past 10 some unprecedented, 18Th tas.
If our cOtemporarv will take a further
glance at matters, he can see where the
Ledger has made a handsome amount of
profit where the APPEAL has not been
able to clear a cent.
2. We would ask our cotemporary
whether or not thirty thousand dollars
would pay the APPEAL out of debt? We
have heard that il would not.
3. Then, if this he correct, what is the |
value Of the APPEAL in dollars and cents? |
Not more than fifteen thousand dollars at
the outside, which statement of figures
would show the 0ld relic TO be a bankrupt
Institution.
!. But the APPEAL swells over its large
circulation, which, be it known, includes
weekly as well as daily papers, while the
Ledger has a daily circulation equal al
most to the entire ssue of this boasting
sheet. Then the business of the two Off
ces-what is that? We would venture to
say that the Ledger, in twelve months,
viii do as large a business as the APPEAL,
and double the same paper in amount of
profits made.
8. People who live in glass houses should
not throw tones The question we pro-
posed to discuss was the empire, and not
the value in money of either the APPEAL
or Ledger. If such matters are brought
before the eye of the public, we are not
responsible. Our illusions was to princi-
ples-not dollars and cents.
/. In the paragraph numbered one
above, the reader viii perceive that
the Ledger, by its inuendo as to our
circulation, provoked the rejoinder
which we made from the Assessors
books, but for which, in the fifth para
graph, it says it is not responsible.
,. This is an impairment question,
and one that our contemporary would
resent as we do, if~applied to itself.
But we viii say that it has heard what
is not true. On the contrary, the debts
of the APPEAL to-day are not one
sixth Of its credits.
3. The valuation of the APPEAL by (
the Ledger is as gratuitous as its indie
cent assaults upon us, and both are
without foundation. The courtesy is I
extended the owner of putting {
a value upon his goods. But our 1
nelghbor is at fault again, as it can {
ascertain, las others recently have), I
on application at our office. Had il !
said $4,000 it would have come ,
nearer q valuation of our paper, made I
the past month, by intelligent |
gentlemen having a knowledge of the I
newspaper business. :
4. All we have to say to this is to ,
offer the following figures, from the :
Assessors books, showing the returns :
made by two papers on their sworn .
for the quarter ending on !
he first of April last. II
5. Our readers win agree with us a
hat we have not provoked discussion t
With the Ledger upon the empire or
.nything else, and that it is entirely t
esponsible for the most unjournalistic $
tempt to injure the business stand
ng and affect the credit of a newspa-
concern, ever madein Memphis, J
t least in our time. Our comparison 7
circulation had no connection, S
lear or remote, with the money! s
-alue Of either the Ledger or the r
APPEAL, with our indebtedness or S
ur worth, our earnings or our abili- t
les. Our neighbor has gone farther L
With this matter than propriety and a S
'eeoming sense of what is due be- S
ween two journals would warrant, C
nd has placed itself at a disadvan- t
age before the public for an attempt t