The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1869-02-23
WALTHAM
w ATCH ES .
To Buyers of Watches Everywhere.

The greater part of the jewellers of the
United States keep Waltham Watches, and
cordially reeomm end them to their custom
ers, Notwithstanding tho fact that less profit
is made on these watches than on any 9TH
ers generally sold by the trade. The reason
OF this is that the reputation or the Wal
than Watch renders 1t an easy sale, and the
result is, that, although the dealer does not
make as much money on each individual
watch rs he may on the sale of other
watches, he is still the gamer through lar
ger and livelier sales. There are some. how
ever among the trade, who do not give the
WalthRm Watch the hearty support which
It deserves. This portion OF the trade fancy
there Is more money TO be made by dealing
in watches about which the public are igno-
rant, and in which there ls less competition.
aud are content to make an occasional sale
OF such watches at a large profit. 1t IL this
class OF dealers who, when asked about
Waltham Watches, use that kind of LAM
guage which leads the customer to buy just
such a watch Us Is the most profitable for the
For the Information of persons about to
buy watch, and who may be unfavorably
atfected by the representations OF those un-
friendly to our watches, we call attention to
the following suggesttons:
since the manufacture OF watches was in
made and sold about 400, 900 watches. In
every town and village OF the country some
weafer Of Waltham Watch may be found.
let the party about to buy ask this owner OF
an American Watch this question:
HAS YOUk WATCH GIVEN YOU SAT-
We are not afraid to advise those Wishing
to buy watch to guide themselves by the
answer. Being satisfied as to the quality OF
the watch, the buyer has now only to satisfy
himself that the Waltham Watches are I'll +
CHEAPEST as well as the best. On this
head we have few words to say:
It is a well known fact In manufacturing,
that the greater the number of articles
manufactured by one establishment, the
11GP Evi 0St al ~
article. Keeping this in view, our policy
has always cen TO sell our products at the
lowest possible price in order to secure large
sales and thus enable us TO manufacture
IIEVE IN SMALL PROFITS AND A
LARGE BUSH E5S. This policy we have
successfully carried ont, ana the result Is,
thai to-day we manufacture twice as many
watches as all the other factories in the Uni.
ted states put together. We can. Msrelore.
do sell IHCenty. ftUe per cent Cheaper than they
do Q,IGlAyJoT qualify.
ing our production we have constantly inn
moved its QUALITY AND ITS VARIETY.
~ e nave had the refusal Of nearly all inven-
tions intended 70 improve 1pn0o ces, ana
wh.ch have proved 10 DO really valuable.
we have retained III our employment every
head of department we nave ever had
1yhOge services were of any importance to
the Company, and our present corps OF de-
Sianers and master mechanics cannot be
eGnaled in this or any other country. In
sddition to this we make gold and silver
cases not only for our own movements, put
for those of other factories, ours oeinG me
only establishment thai turns out Watches
complete in every respect.
AEthese Watches are tor sale by the trade
generally throughout the united states, apd
competiuon the Company invariably de-
cline orders of a retail character.
ROR1I ~ q APPLETON, Gen'I AR'tS,
1872 Broadway, N. H.
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