The evening telegraph. [volume] (Philadelphia [Pa.]) 1864-1918, 1869-10-01
GRANT AS AN ADVERTISING MEDIUM

GRANT AS AN ADVERTISING MEDIUM.
From the " Y. World
A Massachusetts manufacturing company
appear to have come to the conclusion, on
other than Scriptural grounds, that it is more
blessed to give than to receive, and our amia
ble President. who is always happy to find
anybody in this temper, is, of course, the
object Of their beneicence. We decline to
crafty the obvious desire of the lively and
munifcent manufacturers by advertising their
names or their wares; but some of our
creener neiChbors have been lured into doing
It. and we gather from the laudatory descrip-
tions Of the gift to our national recipient that
it is a set of cutlery, consisting Of sixty-two
knives and forks. The latter. the reporter
is careful to inform us. ARE twO-pronged.
As it is understood that the Jrenchant, and
not the acute. implement is that which our
good President prefers II conveying susie
nance to the imperial mouth. the latter
weapon is obviously superdUous TO him
except as a toOth-plck; and the advantages
which the bident enjoys for the ful1lment Of
that function over its three and four tined
notifications are so plain that We cannot too
highly commend the delicate consideration
which the givers showed II selecting that SIM
pie dilemma for the Presidential fork
But, in all seriousness II = perfectly PLAIN
that this present, and any otlsr szc1 PRESENT
as this. is not made because its e-lTsr a1Z1rss
Grant, but because he w-z-=a b get 1CtCrlsty
for himself. In the days 4 L-ug1-- there was
an untutored child OF - tJ-asr w--C D---t
that potentate chair Of C--z--.--- tyr t-l5 azks
of standing guard over It II Il sl5s71r1 s7lt n
furs, to the contemptuous mlrth o. Amman
visitors to the White House and tie d.
may and disgust of the diplomatic e--l.-
saries from the effete mOnarcllse ~ III
rope. But this venerable imb=e4-e Dl-y
wished at worst, TO crafty lis psraolz.
vanity, and sought no ultsnOE end He
did not manGuyre for a InL5sion, IN tla
strength of his chair, nor WA be Z pTDies
sional chair-maker who sOWcd this chair IN
the Presidential precincts with the ezpecta
tion of reaping orders for more. But then
Massachusetts cutters have evidently giyeI
Grant his knives and forks as the boOt-make
of Buffalo built Grant his boots-as th'
cheapest investment Of equal value whicl
they could make in advertisements. The
are possibly not very much TO blame in takinI
advantage of so excellent an advertising me
dunn as General Grant proves to be. Bu
what shall be said of President who permit
himself to be used in this manner, as if h
were a showcase or dead wall for the dis
play or the panegyric of tradesmens wares?
1t is pity, as long as he will do this sor
of thing that he should not be properl
EARNED" and utilized to the fullest extent
Some energetic advertising agents have alread
leased the fence which conceals the foundi
tion of the new Post Office, with intent to lC
it out for advertisements; and it is reporte
that the cliffs of the White Mountains al
emblazoned with the announcement of pateI
medicines. But Grant is much more publ
than the Park fence, and not nearly SO ina
cessible as the White Mountains. And
possesses the advantage over both of thel
that he is peripatetic and they are stationar!
An expenditure of few dollars on him
any wares whatever-for he refuses nothin
bears fruit in newspaper paragraphs froI
Maine to Georgia. Why should not Der
take possession of him and turn an hone
penny out of him by sub-letting him to az
vertisers? There is evidently much money
the scheme. Who will carry it out