Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1869-04-09
wALTuAM
w a &c II e 8 .
To Buyers OF Watches Everywhere.

The greater part of the jewellers of the United
States keep Waltham Watches, and cordially recon-
mend them to their customers. notwithstanding the
fact that less profit is made on these watches than
any others generally sold by the trade. The reason
Of this is, that the reputation Of the Waltham Watch
renders it an easy sale, and the result Is, that al
though the dealer does not make as much money on
each individual watch he may the sale Of 9TH
er watches he is still the gamer through larger and
livelier sales. There some, however, among the
trade, who do not give the Watham Watch that
hearty support which it deserves. This portion Of
the trade fancy there is more money to be made by
dealing in watches about which the public igno
rant, and in which there is less competition and
content to make an occasional sale OF such watches
at a large profit 1t is this class of dealers who,
when asked about Waltham Watches use the kind
language which leads the customer finally to buy
just such watch as is the most profitable for the
dealer to sell.
For the information Of persons about to buy
watch, and who may be unfavorably affected by the
representations Of those unfriendly to watches
we call attention TO the following suggestions
Since the manufacture Of watches was initiated at
Wa tham, the Company have made and sold about
100000 watches. In every town and village Of
the country some weaTer Of Watham Watch may
be found Let the party about to buy ask this own
er Of an American Watch this question
HAS YOUR WATCH GIVEN YOU sATIsFAC-
TON?
We are not afraid to advise those wishing to buy
watch to guide themselves by the answer Being
satisfied to the quality Of the Watch, the
buyer, has now only to satisfy himself that the
Waltham Watches are TIE CHEAPEST as well as
f1o hos hoo hos O.
It is well known fact in manufacturing, that the
greater the number Of articles manufactured by one
establishment the smaller will be the cost Of each
each individual article. Keeping this in view,
policy has always been to sell cur products at the
lowest possible price in order to secure large sales,
and thus enable Us to manufacture watches at
minimum cost WE BELIEVE N SMALL PRO-
FITS AND A LARGE BUSINESS. This policy we
have successfully earrie- out and the result is that
to-day manufacture twice many watches as all
the other factories the United States put together
WE CAN, THEREFORE, AFFORD TO SELL
CHEAPER THAN THEY DO, AND ACTUALLY
DO SELL TWENTY-FIVE PER CENT. CHEAPER
THAN THEY DO, QUALITY FOR QUALITY.
We would further remar6 tnat in increasing our
products we have, constantly improved its DUAL
lTY AND ITS VARIETY. We have had the re
fusal Of nearly all inventions intended to improve
time-pieces and have adopted all those, and those
on ", which have proved to be really valuable. We
have retained in our employment every head Of
department We have ever had, whose services were
Of any importance to the Company. and our present
corps of designers and master mach mics cannot be
equslled in this OF any other country. In addition
TO this make gold and silver cases. not only Tor
our own movements but for those Of other factories,
ours being the only establishment that turns out
watches complete in every resepct.
A these Watches are for sale by the trade gener-
ally throughout the United States. and at retail
profit made most reasonable by competition, the
Company invariably defines orders Of a retail char
actor.