The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1856-1888, 1869-02-20
THE KUOKOA NEWSPAPER
TO THE PUBLIC,
But to Advertisers Particularly


/ YHNH +. URIISUERS OF THE " UOkO
= need net remind their friends engaged IN mercantile par
suits 81 the Importance Of advertising as a means Of insurins
our friends Of the business community Of The superior adj
vantages that cur columns afford for a large class OF advertise
In the first place we will notice a fact, with which, owing %
our past reticence, probably hut few even OF our best irlsIas
are acquainted, namely, That our weekly circulation and refu-
lar subscription list is three tunes that of any other paper
printed in the land, with the single exception Of the chiIds
Our weekly issue is now twenty seven hundred copies. ard
as the Hawaiian Is the most accommodating ne'rhoor mlhs
world, it is reasonable to allow that at least four thousand
families have the benefit OF a Perusai OF IT'S columns. me !,
scribers ana readers CT our paper include All n M s. t4s
ministers. very nearly all the lawyers and judges. and VIA
wauans Of every parish and hamlet il the land Eesiies these
there IS a large aaa Increasing class OF 'oreiEn settlers v s y
bone and sinew Of every enterprise, who have acquired the
Hawaiian language and who are among cur best subscribers.
Started in 1852 by the uuwonted energy Of our townsuan
Henry NJ Whitney, conducted entirely from its first issue asa
private enterprise the growth Il the paper in Influence ala
paying subscriptions has been slow hut steady. II Is now four
years and a half since the editing Of this journal passed lG.
the present hands and as It enters upon ITS eighth yss'is
continued success may be- considered assured. Through rs
the ancient and modern history Of his country. He is treated
to glimpses as well as to graphic pictures OF foreign ian"'
He becomes informed through our news columns Of al me
general, political, civil and religious matters that interest me
rest Of the world. Letters from travellers in The home lands
render him familiar with every surf washed beach, every bhohm-
ing valley, every dasaing waterfall, and every hoary mountain
Of his Island home. on the return Of the Morning Star Hih
eagerness ne turns our pages to the letters of his missionary
the heather lands beyond. to learn whether his monihE ~
cert contribution is being probably expended. In short %
Hawaiian reader of the KUOkOa is quite a citizen Of the Wera,
surprised at the tn rough and intelligent manner with when
every item and Advertisement is read by thousands of a''s
whom they may have considered as initerate.
The easerness with which every morsel OF literature ue
voursd by the Hawaiian Is one of the most cheering features
this era Of our history, and we may say from our own eAIeIr
ence makes every literary service rendered them a peasseno-
The imperative and prompt demand of the country resident hs
his weekly paper il truly encouraging. indicating that menu,
stagnatton IS not to be our form Of decay. This RENTERS W
berth of private mail carrier and kUOkea newspaper asen'
anything but a sinecure.
Here we will remark that the liberal policy which charsctei,
ICES the management Of the Postal department and the pronpr
and accommodating spirit Of the Postmaster General arr anons
the causes that have contributed 90 the success Of this paper.
We thank the many kind friends throughout the land ~
have rendered tbs caase Of popular eiucations the reopte ~ ~.
ourselves their invaluable assistance by acting as agents ii 'N
circulation Of the huokad.
To the maIy who would find it for their interest 10 aa'eIus.e
in our columns we viii say, that any advertisements ina. ns
be handed in, If in English, will be translated, free OF cMI .s
into the best Of Hawaiian, and will if desired be nseto . ~
English. by which they viii reach the eyes of our many hns.sa
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