The Cecil Whig. [volume] (Elkton, Md.) 1841-current, 1869-12-25


nigh when men of business, who have been
struggling and wrestling with coquettish
fortune for her smiles for twelve month,
will draw up the grand balance sheets of
the year, and learn whether they have adj
yaneed or fallen behind on that golden path
which leads up to the temple of Mammon.
Many will find that the struggle to hold
their own in these times of receding val
ues, has barely been successful, while gold
is growing feeble and tumbling back to his
accustomed place, in the pockets of the
millions, where he quietly reposed before
the tempest of the rebellion burst upon,
and started the world.
Those who have held on to goods, re-
fusing to sell for what the market indica-
ted was true value, because purchased on 4
higher market, are the men who have suf-
fered most. s'The nilnble sixpenee " has
proved benefaction to those who sold
readily, whether they realized a profit or
lost by the transaction. The cash would
always buy more goods the next week than
and those who put their goods into market
and cleaned out old stocks. are the men
who stand untrammeled, and ready to take
the tide at favorable moment.
A man can't be broken who has the cash
in hand to buy at the lowest figure, even
though he may have realized but a slight
profit or none at all. on past sales. Every
thing has downward tendency, and those
who hold on, hoping for rises, will hope in
vain. Far better to sell freely to-day-you
will purchase new stocks cheaper to-mor-
row. Every day the greenback dollar
approaches more nearly the gold one, and
while this movement in the currency pro-
ceeds, the prices cannot advance. 1t is a
hard thing to sell for less than cost, but it
must be done in many cases, and the soon
er it is done the better for those who have
to pass the ordeal. We suhjoin the follow
ing judicious remarks from The Philadel-
pAia Inquirer on this subject:
A few enterprising merchants, who I'M
derstand that most of the pecuniary sue
cesses of business have been and are con-
stantly being made, by liberal expenditures
| of means in advertising, are having all the
patronage they desire, by informing the
community, through the papers, of the ex,
tent and cheapness Of their goods. Such
firms have not suspended, nor will they.
| for they have long ago got rid Of their
stock, bought at high prices, and have
bought again at the current and profitable
rates. A single house, on Chestnut street.
the advertisement of which is daily display,
ed in the Inquirer, sold last week over its
counters sixteen thousand dollars worth OF
goods in a single day. The head of this es
Enlistment learned long ago that the gol
den road to financial prosperity was through
the advertising columns of newspaper
The firms that are afraid to invest il
making known what goods they have tc
sell, and how cheaply they sell them, are
left unvisited by the eager seeker Tor bar
gains. Customers will go where the bes
| inducements await them, and these they
soon find out through advertisements. IL
fact, the most potent remedy, at all times
against "hard times is to advertise, no
niggardly, but largely and literally. Ever.
dollar invested III this way returns a large
per centage than an other security known
Notwithstanding prices have been de
Ginning, and business growing duller ant
duller for months past, the dizziness viii
not cease or prices advance till gold reache
the bottom. Then will business shape it
course and flow ON smoothly i'll a NOR
steady and prosperous channel than it ha
been in for years. The gold gamblers oc
cupation will be gone, and honest industr
will begin to thrive.