The Charleston daily news. [volume] (Charleston, S.C.) 1865-1873, 1869-08-12
NEWSPAPER CIRCULATION.
The Little .fMevvs'' Ahead OF nll tho Pom
dcrcus Vow York Dailies, tho Hora Id
mot 4 xecptcd.


persons hat the publication Of the gross sum
received BY newspaper Office for subscrip-
lions is not an anfallible index Of the orcuia-
tior Of the Journal to which y has reference,
Wholesale price at which the paper is sold. The
Herald. for instance, publishes q list Of the
gross receipts from subscriptions alone OF all
the journals in this city save one. putting
present year at $199 757, and Of the second
quarter, ending on June 80. ass204. .9l2 while
IN tho same list 1t gives the recgipts Of the
News from subscriptions for the last quarter
OF 1868 ct $64 $50; tbose soz the first quarter
Of the present year at $50. $50; and those of
the quarter, ending on June 80, 1860; at $780,
These facts are correct, and we unite with
the Herald IN drawing public attention to them.
We agree ith It that table compiled from
ment may be regarded as legal testimony of
tho facts therein stated; and We moreover
agree with it in every other particular 70 which
It refers in its comments yes erday 90 the pub
lished list allu led to, except one, and that ia
its palpably selt-denyinX assertion that .sthe
Herald nearly doubles the olrculatipA OF any
other daily Journal" Sc fag iis the = statement
II duty TO sail it's attention to the inexcus
nbls falIncy ofsits computation Instead of ,lts
having q circulation double that OF any Journal
the News dtrlng the quarters computed iu the
List referred to, not only more than doubled
the circulation OF the Herald, but during the
same time inc1 eased it's own circuIataon az
much greater ratio than marked the increase
Of the circulation of tho Herald, az shown by
the fgures of the internal revenues list, which
we take occasion again to declare, inthe words
OF the Herald, may be regarded as legal testi-
mony OF the facts therein stated"
Had the proprietor Of the Herald Who could
not have been ignorant OF, the challenge ly
some months since put forth in regard to the
circulation Of the News-fo 1t was pablished
in in, the columns Of that paper, and hss not to
to the mere publication Of the internal revenue
list Of the returns Of newspaper eubscriptionsi
we would have left the public 70 ascertain BY q
whlch is jsola wholesale at hall . cent q COW.
must outnumber more than two to one the crl
culati9R Of the Herald, which 70 sold At vhoiei
sale at three cents q COPY. But as, 1t Was
might deceive those who look ooly ct the gross
receipts of the various newspapers as int1ises OF
their comparative crculati on. we have thought
proper to expose i, and suRgest that the pub
lie ascertain for themselves whether or not
our calculation OF the comparative circulation
Of the daily News and daily Herald is correct.
The point Is arrived at very readily after set
ting out with the Understanding that every
copy Of tho News sells at the Office at one. half
ce0t o copy and the Herald at three cents.
and in many cases-- perhaps one-Hixtf OF the
edition-at four cents. though we VIII give it the
Of the News, therefore. been that az which the
Herald sells. it's receipts for the Hrst quarter
included In the list would have Amounted to
938S 500 instead OF $64 75S. wh,le the recaipts
OF the Herald from its sales at half % cent Q
copy. the Wholesale price OF the News, would
have fallen to The comparatively ipsignihcant
sum OF ssl. .s99 ~. IN place Of Sl8a8eS and 50
IN like proportion with the leoeiptS or the two
papers during the other two quarter the re-
turns of which are comprehensive ia the in-
ternal revenue list. Dividing the ASraid's re-
e ~ ass i ssaps shs ss sp
which the tranSmutatlon iS accomplished.
Ia order to give the Herald. or any other
journal which it may concern, an opportunity
OF testing this question effectually, we append
che challenge we some time since published
with the hope that it may this time be ac-
0epted: s.l@s-ir.s 3,tS'{ VI 4, I
NEwsPAPKR CHAILEN0E. n, }s-s
OFF1cE OF THE EvsNfSd News. April a,
1869. Believing that the New York Evening
paper-morning or revening-publlshed in the
United States, I make the following PROPOSE
tions:
FIRST. That the Evening News circuiates
daily more copies than the New York Herald.
more copies than twice the combined ilcula-
ton Of all the other evening papers published
IN this Gitv.ei s2stesa
Third. That the Evening News has larger
circulation than any other daily paper publish
agree to give $1,000 to any charitable insti-
tuition OF this city, II either OF the above pro-
positions is proved to be incorrect; $4,000 il
two Of them are proved to be incorrect; and
S3OSO II the three should prove to be incorrect; !;
ceptipg the challenge agree to forfeit the same
amounts in case tbs above statements are de-
oided in favor OF the evening News. Each
party to select the proprietor OF some q str
class newspaper, and If the two should not
sgree. they to select third.
M 1Ds34 RrNy. .rrrrs wo,y,