Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1869-04-02
spetial CLOTHES.
WALTHAM
w A T @ II e S.
To Buyers OF Watches Everywhere.

The greater part of the jewellers of the United
States keep Waltham Watches, and cordially recon-
mend them to their customers, notwithstanding the
fact that less profit is made on these watches than on
any others generally sold by the trade The reason
of this is that the reputation of the Waltham Watch
renders it easy sale, and the result is that, al
though the dealer does not make as much money on
each individual watch he may on the sale of 9TH
er watches, he is still the gamer through larger and
livelier sales. There are some, however, among the
trade, who do not give the Waltham Watch that
hearty support which it deserves. This portion of
the trade fancy there is more money to be made by
dealing in watches about which the public are gno-
rant and in which there is less competition and are
content to make occasional sale OF such watches
at large profit. 1t is this class Of dealers who,
when asked about Waltham Watches, use the kind
language which leads the customer finally to buy
Just such watch as is the most profitable for the
dealer to sell.
For the information Of persons about to buy &
watch, and who may be unfayorsbly affected by the
representations of those unfriendly to watches
we call attention to the following suggestions
Since the manufacture Of watches was initiated at
Waltham, the Company have made and sold about
100000 watches. In every town and village Of
the country some wearer Of a Waltham Watch may
be found Let the party about to buy ask this own
or Of an American Watch this question
HAS YOUR WATCH GIVEN YOU sATISFAC-
TIONl
We are not afraid to advise those wishing to buy
a watch to guide themselves by the answer Being
satisfied rs to the quality of the Watch, the
buyer, has now only to satisfy himself that the
Waltham Watches are THE CHEAPEST as well IS
the best On this head we have 4 few words to say
1t lisa wei known fact in manufacturing, that the
greater the number Of articles manufactured by one
establishment the smaller will be the cost of each
each individual article. Keeping this in view, our
policy has always been TO sell our products at the
lowest possible price in order to secure large sales
and thus enable US to manufacture watches at q
minimum cost. WE BELIEVE IN SMALL PRO-
FITS AND 4 LARGE BUSINESS. This policy we
have successfully carried out and the result is that
today we manufacture twice as many watches as all
the other factories in the United Sta;5 put together
WE CAN, THEREFORE, AFFORD To SELL
CHEAPER THAN THEY DO, AND ACTUALLY
DO SELL TWENTY-FIVE PER CENT. CHEAPER
THAN THEY DO, QUALITY FOR QUALITY.
We would further remark tnlt in increasing our
products we have constantly improved its DUAL
lTY AND ITS VARIETY We have had the re
fusal Of nearly all inventions intended to improve
time-pieces, and have adopted all those, and those
on y, which have proved to be really valuable We
have retained in our employment every head Of a
department we have ever had, whose services were
Of any importance to the Company, and our present
corps Of designers and master mechanics cannot be
equalled in this or any other country. In addition
to this VIC mako gold and silver eases. not only for
our own movements, but for those Of other factories
ours being the only establishment that turns out
watches complete in every resepct
As these Watches are for sale by the trade sener-
ally throughout the United States, and az q retail
profit made most reasonable by competition, the
Company invariably defines orders Of retail char
a.-nr