Vermont phÅ“nix. [volume] (Brattleboro, Vt.) 1834-1955, 1869-04-02
AMERICAN
(WALTHAM)
w TIC III II y .
To Buyers of Watches everywhere

The greater part of the jewellers OF the
United States keep Waltham Watches, and
cordially recommend them to their custom
ers, notwithstanding the fact that less profit
is made on these watches than on any 9TH
ers generally sold by the trade. The
reason of this is, that the reputation of the
Waltham Watch renders it an easy sale,
and the result is, that, although the dealer
does not make as much money on each
individual watch as he may ON the sale of
Other watches, he is still the gamer through
larger and livelier sales. There are some,
however, among the trade, who do not give
the Watham Watch that hearty support
which it deserves. This portion of the
trade fancy there is more money to be
made by dealing in watches about which
the public are ignorant, and in which there
is less competition, and are content to make
an occasional sale of such watches at a large
profit. 1t is this class of dealers who,
when asked about Waltham Watches, use
that kind of language which leads the Gus
toner finally to buy just such watch, as
is the most profitable for the dealer to sell.
For the information of persons about to
buy watch, and who may be unfavorably
affected by the representation of those un-
friendly to our watches, we call attention
to the following suggestions:
Since the manufacture of watches was
initiated at Walthan, the Company have
made and sold about 100000 watches.
In every town and village of the country
some wearer of Wathan Watch may be
Lott hn OH to h,,. ell
owner of an American Watch this aues-
ton:
HAS YOUR WATCH GIVEN YOU
/ SATISFACTION?
We are not afraid to advise those wishing
to buy watch to guide themselves by the
answer. Being satisfied as to the quality
of the watch, the buyer has now only to
satisfy himself that the Waltham Watches
| are THE CHEAPEST ms well as the best.
| On this head we have a few words to say
1t is a well known fact in manufacturing
| that the greater the number of articles
manufactured by one establishment, the
| smaller will be the cost of each individual
article. Keeping this in view, our policy
has always been to sell our products at the
lowest possible price in order to secure
large sales, and thus enable us to manu-
facture watches at a minimum cost. WE
BELIEVE IN SMALL PROFITS AND
A LARGE BUSINESS. This policy we
have successfully carried out, and the re-
suit is, that to-day we manufacture twice
as many watches as all the other factories
in the United States put together. WE
CAN, THEREFORE,, AFFORD TO SELL
II IT,
| ACTUALLY DO SELL TWENTY FIVE
PER CENT. CHEAPER THAe< THEY
| DO, QUALITY FOR QUALITY.
We would further remark that in increas-
ing our product we have constantly i'm
proved its QUALITY AND ITS VARIE-
| TY. We have had the refusal of nearly all
the inventions intended to improve time
| pieces, and have adopted all those, and
those only, which have proved to be really
valuable. We have retained in our en-
ployment every head of department we
have ever had, whose services were of any
importance to the Company, and our pres
ent corps of designers and master mechan-
les cannot be equalled in this or any other
country. In addition to this we make
gold and silver cases, not only for our own
movements, but for those of other factories,
ours being the only establishment which
turns out watches complete in every re-
spect
As these watches are for sale by the trade
generally throughout the United States
and at a retail profit made most reasonable
by competition, the Company invariably
decline orders of n retail character.
ROBBINS s. APPLETON.
| GEN'L AGENTS,
swlt 1872 Broadway, N. Y