The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1869-08-21
nerrnbOId, the Bucnu Nan
MOTIFS PROM LoNn nnANcn.

NOTES PROM LONd BRANCH.
That magnificent iour-lD hand
double team Of dATk.brown horses
which you see proudly pranciDg before
an elegant open barouChe, or dashiug
along with hanson pbm.on.drag, be-
longs TO II. 7. HelmbOld, Esq, one
Of the most remarkable men OF the day,
and, at this moment, the leading drug
Rist Of the United States, and most
courageous advertiser In the world.
That is Mr.. Helmbold himself on the
drivers seat, az keenly enjoying the
relaxation OF the moment as II the cares
Of business were unknown to him, and
his incessnutly Rctlvo mind WAS free
from the least consciousness OF respon-
sIbility. Yet there are few meu living
whose transactions are 30 extensive or,
In certain ways, more complicated; but
he has his affairs as thoroughly in hand
as his horses, and controls them with
equal ease and dexterlty. The reason
OF this 10 that he haA reduced his man.
ner OF doing business to so complete q
system, that 1t works like piece Of
Ingenious and exLrlcate, but we'll oiled
and perfectly adjusted machinery,
which can be relied on 10 run, 30 TO
speak, OF itself, even though the chief
engineer may be absent for a while.
II seems scarcely credible that less
than eighteen years ago, Mr., HelmbOld
vIrtunlly initiated the plan OF business
which has brought him fame and for
tune, with cash capital Of about 81, 900.
He spends five times that amount now
each week in advertising alone. That
is the keynote TO the unparalleled trl-
umph by which his eXerIlous have beon
crowned. He had the foresight and
shrewduess 10 see that publicity was
essential TO success, and he had the
pluck and persistepcy TO promptly put
his ideas into execution. The results OF
his experiment were hopefully encouT>
aging from the very start. Every dol
lar that he paid out for newspaper
space, for bills and posters, or any
means OF constantly keeping his name
before the community, came back 10
him with ten-iold Increase. As fast as
It came back 1t was put forth again In
the same way, and 80 kept on increas.
ing and multiplying until the little
office on Chestnut street, PhIladel-
phia, gradually grew into the finest
store In that city, and thence deveI-
oped the New York ofIshOot, which 10
now the Palace OF Broadway. Mr..
Helmbold adVsrtIses in more than half
Of all the papers published In the Uni
ted States. His books show current
transactions with more than 200 Of
them. He has paid to several OF the
leading journals, as much as from hi.
teen hundred to three thousand dollars
for a single Insertion Of one OF his co.
lossal pronunCiamentos On one 90.
casion-the day the news arrived OF the
fall OF Rlchmond-he offered the New
York Herald five thousand dollars for
page Of that issue; but the pressure Of
stirring news was SO great as to pre-
clude the possibility Of accommodating
him. A man that conducts business
campaigns on such q scale and with
such resources, must have powerful
strain OF the Napoleonic IN his nature.
Such one forces those snlles and IA
vors from the coy, caprlClous goddess
Fortune which she denies TO less bold
and rssolute Wooers.