The Lafayette advertiser. [volume] (Vermilionville [i.e. Lafayette], La.) 1865-19??, 1869-09-04
PIEDMONT LIFE
INSURANCE COMPANY.
from the Iberia Times.1

M. J. w. RICHARDSON, Local Agent
My DEAR SIR-1 congratulate Won OF
your success in procuring policies of Lif
Insurance Of the Piedmont Company.
is more exclusively Southern compan,
than any know, and therefore it should
find favor in a community so intelligcn,
and cultivated as that which occupy the
Teche.
The Piedmont Company seems 10 me to
combine al the elements of security and
Success as much rs any company know
Before policy was issued, the amount
Of the capital. 100000, was paid up and
secured on real estate, loaned on bond and
mortgage. This was 10 April, two ye ars
ago. But few policies were issued prior to
October. when the active work began.
BY February, 1868, more than 900 poll
cies had been issued. BY February, 1869.
1900 policies had been issued, and at this
date We have increased our policy holders
to near 5000! The net assets acquired by
the company in the same time amount to
more than 100000! while the aggregate
amount Of losses is $45, 900!
The history Of life insurance 10 this
country does not furnish a parallel to the
success cf the Piedmont during the frat
two years Of its ex;stencs.
l think It clearly shows that Southern
gentlemen can conduct . corporation Of
this kind, with ability and energy, and,
il also shows thst Southern people feel .
oon6dsncs in the ability Of the officers and
managers Of the company. The remark
abe fact that in company growing up to
5000 numbers 10 less than two years,
oaly ten deaths should have occurred,
gives evidence Of the careful manner in
which risks are taken BY our ag.nts and
surgeons.
l believe we shall have near 10000
policy. holders BY six months from this
date. and that we shall count our assets
by millions of dollars. On the 22d day Of
June, l29 policies were issued from the
home Office in Richmond the premiums on
which amounted to $4,000.
The first and only dividend yet declared
was in April! it was forty per cent.
Although the Company sometimes
allows loans; it is past becoming an "sll
cash" company, and the general conviction
Of business men is in favor Of that plan Of
paving premiums. 1t is safer, give, larger
dividends to policy holders. is more easily
understood By them. and is altogether
more satisfactory 70 them The Piedmont
will invest funds in Louisiana. and, have
recently organiz-d branch Office in New
Orleans for the purpose Of scrutiniziug such
Gen. Beauregarj. who holds
policies only in the Piedmont, is Vice
President Of that board, and many other
wei! known business men Of New Orleans
are directors.
From what have already seen, think
tho Company 1Il become popular with
the people Of the Tache; and while you
will, on MI proper occasions, press its
advantages upon all who are likely to be-
come policy holders, it is not proper or
judicious to disparage any othvr company
which may bavs agsnts in this district.
II is true that the Northern companies
arc not permitted, by their charters, to
invest any Of the immense funds they
acquire in the Sonth outside Of the North
ern States, aud tha: the amount which
our good people vii: contribute through
agents Of the Northern companies to be
invested IN the Northern States, has been
estimated at about $4,000. 900 for this
year all Of which is capital lost to US.
II Is also true that Northern companies,
which hail earned millions Of premiums
from the Southern people before the war,
cancelled al their policies during the war,
and sometimes replied insultingly 70 those
who desired after the var to reinstats their
policies, requiring Of them the "ironclad
OATH"
But they all deny il now; each one
elaine TO be the konest Northern company,
aud you will Be involved in endless trouble
with their agenta, who will Of conrse de-
f.nd their own companies aud assaii yours,
IL ron stack them.
La lasarauee i too impostant bsas-
q 70 Or psopis tos i 70 become the
ssbiooG q fdSecessjo1s, which may disceedit
IL a snaks poople loss ooo6dtsoe n u.
Ons had bseieg iassrs 10 : Norhssa com
pany thaa noe % issass ~ 81, asd e VIII
+ ss0ejeat tos yos y - loeth 1aisty
bslaeo ~ peoplo ofyous distsioe the plaas
81 hiaosy Sfths Pisdmoat Rat aassssd.
thoy eill pss6s yoa = ths1r t1ssraess
aecnt abose any Noethssn mas. They
w}l saessa)ly eSss ths Pisdnost over
any Nosthssp Company, and the more
they learn shout IL management and 1T