The Evansville journal. [volume] (Evansville, Ind.) 1866-1870, 1869-05-15
SVaItEaam Watches.
To Buyers Of Watches Everywhere.

The greater part Of the jewellers OF tho
United States keep Waitham whtohoa.
ana cordially recommend them TO their
customers, notwithstanding the fact that
less profit Is made on these watches than
on any Others generally sold BY the trade.
The reason Of this b., that tho reputation
of the waitham Watch renders it an enay
sale, and the result ID, that. although the
dealer does not make as much money on
each individual watch as be may on tho
sale OF other watches, he Is still the gamer
through larger and livenor sales. There
are some, however, among the trade, who
do mot give the waltham Watch that
hearty support which 10 deserves This
portion Of the trade fancy there Is more
money 10 be made ly dealing in watches
about which the pu9llc are ignorant. and
in which there is less competition. and
are content 20 make an occasional sale OF
such witches ~ large pront I'd ID this
class OF dealers who, when asked about
Waltham Watches, use that kind Of LAM
guage which leads the customer finally 20
buy just such a watch as is the most profit
able for the dealer to sell.
For the information or persons about %
buy watch and who may be unfayorabio
affected by the Representations OF those
unfriendly 10 our watches, we cali atton-
tlon to the following suggestionas
Since the manufacture OF watches was
Initiated az walthaD, the Company have
made aud sold about 400, 900 watches.
In every town and village CT the country
some wearor OF a Waltham Watch may b0
found. Let the party about 10 buy ask
the owner of an American Watch this
questions
HAS YOUR WATCH GIVEN YOU
sATIsFACTIONq
We are not afraid 10 advise those wiah-
ing 20 buy a watch 20 guide themselves
by the answer. Being satisfied as 10 the
qualityof the watch, the buyer has now
only 10 satisfy himself that the Waitham
Watches are THE CHEAPEST aa we'll aa
the best. On this head we have q fow
words 10 says
II is a well known fact in manufaotur-
ing, that the greater the number Of articles
manufactured By one establishment, On
smaller will be the cost OF each individual
article. Keeping this In view. our policy
has always been 10 sell our products 40 the
lowest possible price, I'm order % secure
large sales, and thus enable us 70 manu-
facture watches 81 a minimum COST WE
BELIEVE IN SMALL PROFITS AND A
LARGE BUSINESS. This policy we have
successfully carried out, and the result iB,
that ID. day we manufacture twice aa many
watches az ali the other factories in the
United states put together. We can, 0.ore-
fore. a0ord 10 seu Cheaper than rev 10, and
actually 10 sell 4'eeatv ape per cent Cheaper
tlaa AeD do, guilty yor qualify.
We would further remark, that in in-
creaslng our product we have constantly
) improved It's QUALITY and ita VARI.
ETY.. We have had the refusal or nearly
all inventions intended TO improve Time
pieces. and have adopted All those. and
those only, which have proved to be really
valuable.i I'VE have retained IN our om-
pioyment every head OF department we
have ever had whose services were Of any
importance TO the Company, aud cur pres
I ent corps OF designers and master mechan
: les cannot be equnied IA this or any Other
q country. In addition 10 this, we max,
G gold aud silver cases, not only for our own
J. movements, but for those OF other facto
? ries, ours being the only establishment
that turns out watches complete IA ovorl
respect.
> As these watches are for sale by tue trade
generally throughout the United states
aud ~ "a retail profit made most reason
Il able by competition, the Company inva
y rlably decline orders Of a retail character
ROBnEss a Appleton,
II GENERAL AGENTS,
= Is2 BROADWAY, NEW YOnE.
= / nhfg dgw II IA W Bat), wit