Wilmington journal. [volume] (Wilmington, N.C.) 1844-1895, 1869-02-26
PACIFIC GUANO COMPANY.


of failure, in consequence of unpropitious
seasons, being no greater than when Peruvian
was used. If the disinterested testimony Of
farmers is an evidence of truth, and we are
sure it is, then it is true that results from this
Guano, when applied in like quantities per
acre, have been fully equal to those from Peru
Wan Guano, and in not few instances, supe-
rior on the first crop, while on grass and clover
crops following, it has manifested an effect IN
known to Peruvian.
1t must be noted that the cost Of this Guano
is so much less per ton than Peruvian, that 800
lbs. may be applied per acre at little or no
greater outlay than 200 lbs. of Peruvian
Guano can be applied for.
In view of the Importance Of this trade, and
the just den and on the part of consumers for
assurances, first as to the ability Of the Poetic
Guamo Compaoy to bring into market con-
centrated fertilizer of the highest excellence
at the lowest cost to tue farmer; and secondly
as to the claims Of the Company to the fullest
public confidence, we propose first to show
achat their .fuct&Gies are; and secondly to show
upon what grounds they lay claim to full
public confidence in their products.
First-The Pacific Gua',o Company is the
result of private association of few of the
largest shipping merchants in the United
States, engaged in the California trade, the
primary object being to furnish return freight,
for their ships from the Pacific. This private
association was subsequently organized into a
stock Company, with an actual cash capital,
invested and at command, of 100000, and
is unquesticnably the strongest company in the
country engaged in this important trade. It's
stockholders are limited to but few in number,
not exceeding fifteen, embracing some of the
most respectable and wealthiest merchants, all
Of whom are actively engaged in business
enterprises of trade and commerce.
The large capital Of the Company, is the
aggregation of surplus means, by reason of
which it is enabled to accomplish results I'M
attainable by private enterprise. Hence, the
Company is the sole owner of the extensive
deposits from whence it draws supplies of
natural phosphate of lime, and the other ele
ments which enter into the composition of its
fertilizer; therefore, with these facilities, it
procures supplies at Lowest cash cost of pro-
duction, and does not pay profits and commas
sions to importers or intermediate parties.
The Company has called to its aid the best
soienti6c ability that ample means and liberal
policy will command, and has acquired inval-
liable experience by years of patient enter
prise Hence, the Pacific Gelano Company
has the ability to bring into market the very
best fertilizer, at the lowest cost to consumers
that ample capital and enterprise, aided By the
best scientific ability, can produce.
Secondly-We base the claims of this Com
pany to the fullest public Confidence upon
founded in the nature of things
Responsibility and private character afford
good claims to public confidence; on these
grounds none can have higher claims, but we
dismiss these considerations, because in a case
like this, these qualities cannot be known and
however excellent they are.
Personal interest is esteemed to be the
strongest and most universal motive to human
action and policy, especially in matters per-
tanning to trade and commerce. Hence, if
this Company be judged on this principle
alone, its claims to public confidence are of the
highest character, unless it be assumed its
policy is dictated by the grossest ignorance of
its best interests. 1t must be seen at once