The Southern eagle., 1869-07-10
"Insides and Outsides."

'cular" of Cramer, Aikehs Il Cramer,
IL the Milwaukee Ersniny Wisconsin,
ialling for 400 more" Southern and
Western ''papers" to send up aud
have their +" insides or" outsides, y
Democratic, Conservative, Republi-
can,or Radical, they don't 'tcare which,
edited and printed by them, at Ere
Ruced rates; and then, after refer
ring to our recent article on the same
! delicate subject, the editor porceeds
10 eastigatc the tender body of this
naked humbug and all its branch
humbugs, and to Grub in" the cast-
CATION with salt aud water, ,as follows
The advertisement Of these same
entcrprising publishers of the Wis
consia as published in Rowell & Co.'S
Advertising Gazette, New York
throws still further light upon the
beautiful system As it covers
page it is OF course too long for in
sertion, but we will endeavor to give
its most taking features"
j. 1t offers to contract with patent
medicine men and other humbugs to
insert given space in epc hundred
papers for given sum.
q 1t can then afford to print this
list of one hundred papers for differ
.ent localities, all composd of the same
reading matter and the same adver-
ttiaoments, (only changing the name
and locality of the paper) for perhaps,
less than the actual cost of the white
paper, receiving its remuneration from
the advertisements This is the
whole thing in nutshell. A paper
in Mississippi which has its "inside"
or 1outsidc" printed in Milwaukee
regales its readers with precisely the
same reading matter, and parades the
same advertisements which appear in
different papers scattered all over the
Union. Upon this system any am
bilious individual who has u 'call"
for editing can publish with an ex-
ceedingly small outlay, and provide
himself with hebdomadal thun-
derer with which to hurl denunciatiop
against Southern ignorance and Gu
pidity in Withholding patronage from
"home organs" and "home cutter
prise
The uninitiatcd reader will be surpris
ed at some of the curious developments
of this system. 1t smells loudly of
Yankee trick" from beginning to end,
and is sort ofgodscnd to that large
class of men who would live by their
wits, the Advertising Agents" The
publisher sets forth his terms at the
head of his columns, and requires his
immediate rriends and local customers
to como up to them. He pretends to
value his space at SO much, yet quacks
and other humbuggries buy from four
to six columns of his space for sum
not larger than he would charge
home merchant or an unfortunate
llflgant for as many squares.
Now tins is decidedly unfair to home
patrons. 1t makes them the victims
of miserable Yankee trick. Ittaxes
them to give sharpers and quacks a
bearing through the same medium.
It pulls the wool over, ,theireyes and
hyrocritically appeals 70 them for
material aid to local enterprise, when
fact Il 10 a nIcrc ifaK fish sr6a haff]
fowl concern, receiving at least half is
inspiration ID another larifude, and
carried on chiefly for the heneiit Of the
very class ofmenit affects to denounce.
1t belittles the newspaper business
If the legitimate patronage of given
location is not sufficient to justify the
publication of sboth sides" of news
paper it is sufficient evidence that no
paper should be published there. In
al cases phere the 'sou;side' or NE
ssia@den or 'sboth sides are printed
the paper may Be set do,cn as
i sham and a hnmJuy.