, 1869-05-24
TIE COUNTRY PRESS.
How 70 Make y Good pAPefs
IF Eosxru Axpu5. or cHtCAGQ.

II tosKru AKpnx, or CHICAGO:
Dxsffe<d in Indianapolis, 1ttbyx the EIieors and
Eus{ksAevf ef 5ndiana, May III
EpnoRs axn PCa11hkBs OF zpuxA-t3<7ssls-
own hus.nes best Nov the hoatneas Which,
ICES ns. ;Sss ot editing nd publishing c.J dallJ
paper. Whpe the subject you hare seiected Tor ne
ss !. tLe te, .no1e q conaastn S.1.,
o. Ans saetec; e1e nnoaid oe snstainet1 b. an
ample stock Of practical experience; otherwise
ss' III IL sn.s i s aascty % y, % eshsrs " a.:
,aal experience - punlsaez oi COUNTY, nsTS
paper *as Of t1sef duxasion7 md dates back 70
lid yoHl topic been = the best mode ot eondact-
tET city Journals hhouM ftel more A. home On
thn subject md would xnranzsh u Win more con-
TINT yen would Be more edlded and instructed Il
5o1 had selected a your speaker some puo1sber
q oant papes q ape c5ps5senes rnoss stas nc
.seaaets asa ~ 10 op.aions = have 1osmed On ihs
TER F1hst eeNEpER111ox. .--
And without further preipde would remark
that the nsst and foremost thing to he done 10
,ososa e q sne % pssl.sq. aaa
edlsors Of the press Of Indians do not neAn by
this lrnkeuns os,antzattou,t to meet once yras,
II ea1inS md drinking, aad "a t1afiaE e3carxtnns
ftna q IS wcl' enough In ii place. In
The wny G! eoelM recreation aud amusement. but
It does not fulfil the conditions OF the problem be-
lore us--the best mode Of conducting country
newspaper, What ypn wnut g Working otEaal-
xatton. In unity there is more than strength;
there a1c also personal acquaintance, mntoas in
Irurcment, useful suggestions, Cooper alton.
softentng Of prejntice* obtcrsiion Of aalrsthies,
respect for each othes, srd the cultyakton Of the
a i've and les live u sentiment The lesA We
know Of each other the more we dsiross and the
less ws case tos &C aaotaes Psssaah &C.
17a1fahle lnnnence for good.
TIE PROFESSION. ... ......
1aere s perhaps per- 20 avoc7slon ~ Tnlen tenas 70
and nncha1ttahlene4s AMONG It's members - the
utwspaper busintAa The competition Il most
he net psests q The ~ sslag Of
parcel With the labor, case and captal Required
Ana this tenIs 10 mike publishers watch aud
aRe Of the business 4. at ness. limited and ,tul-
cult ~ tncrcasc- TIE politician an1 place- -hunt-
ers take advantage Of the rivalry between Tqb-
;sen to defae a aaeS otsa aa sa T"ns sse
most ridiculous sad shameful 1nanner- Editors
arc u8eel ~ the special caampso2s Of the 012ce-
services !! Tns crumbs inst faII from their tsbic4
aud the bones 1aeJ naye alreaay picked. OF ~
enploJers, de1,a9oGass are The ones who exact
operation or publishers, associated effort and
conninatlng of jdeas, will cauze this propensity to
40 The u;st3 resk q ne dsmagosues and q y
.
business b cutting under IN prices, or By deann
ntion~ All great interests hoEd frequent couxcn-
tons and meetings for the advancement Of their
guild or occupation Their example should not be
lost On publishers -.
BCs1SEas- COMPETITION,
A. Sonr press Conventions flll day should oe
gTeu 70 the discussion Ct the very topic On which
should give the resalt Of biz own experience, and
e ~ ths ss q H. aaa e
editing business. The consequence would be that
ali Of you would learn what each knoxa, and the
tuzl profit How can subscriptions md atiseFtlse-
nenta be Increased and the losses OF the publish
ing business be dtEninlahel: How can the CON-
sxer IN single sentence u, make more attfac-
ttyc paper by deyoting your main eGosts TO tho
collection Of home ne*s and 10 the advocacy Of
home tntercsta The true md Legitimate rivalry
between ,he M ;neA papsrs q COUNTY y to pte!ace
their readers You viii not benefit your pecunt~
arr Interest by llSpara9tn2 sour ncsghaor'a pa-
per, or b1 in0tuinate boa5tlug aaont the SUPERB
from getting business. You viii gain notning by
the tlefiise OF his Rdhiicatton but FATHER lus.
Thereby. An acute Observer says that he who
Mrestles With ns strengthens our ncsyca aud
snarpens nar skill Our antaEna!st IL OF helper"
anu tfuef obSE1fatlOn never Mts made. II
would he recognlzed by all but for the dim that
se1saocs5 dfaTs oFef cur eFcs, which o6scures
naf msn,a a. nr T9n any fennss IN aniana With
lation can ansi ought to support two local papcfs
OF opposite politics. the prpet art ls applied 10
e5nset ,sis ther natronasc % not groE jealo2s or
fonr opponents paper or advertising IA Ii,
ss -, son viii not loss any patsoaage taezsby;
se epS ssan g s h Z ~S S2oss ss
sou business fromsh!s party, and in shis pleasant
WY you viii enjoy your revenge. aud f0rnce on
z rule, two papers Of tic sanc politics, published
n the same town. work ,al,lt. They arc certain
70 in, produce dl'eqrd t. their patty ana disidc It
between the publishers. and malicc between tfe
ed!tors:an Whaiever the one advocates, whether
u e reht at wraaR, wise OF otherwise, It Is aure
~ the other. The feeling Of rteaisy L. pretty apt
70 set the publishers TO undermining each others
business bJ andcrtIddlns in their sca1e Of
ttnlnG and business notices. Another eyti i,
that 1t puts one or both concerns completely
un!er the ccatro: OF sclelnlng clIques
nts sou! his own, unless by Permission Of r!ace.
hunter OF tax-ester. The tlcket1ugs and rivalry
Df the antaeonlsuc journals disgust moderate men,
such cases waul1 prescribe con solidation and II
the prupf1etoIs cannot wort together Ia the same
tea let one buy out the other and the latter pitch
Democratic party not to hare or permit uors than
nnd i Could be a1opsea BY TIC Ncpaoeaaas M assn via
arndt oe publishers il fcW lafse cities M 10 ex- *
captlon 1auy be n,auc TO tic .1,r, but cTen there
~ cAeess y! IaptEs VI luo &ans lfeut1c3 produces
TIE MECHANICAL DEPARTMENT.
But to return to the question, how To make m
good mechanical execution: me "pTtht' Should
he white ard ttm, aod not diugy OF spongI. isoT
y ~ M a,ar!e thai VIII take good tmnsess,oa, esea
II End barF 70 PsF two or three cents a pouui
Mors for L. The ne9rcr rurc white the paper Is
Ihe tctter. Next, get Elod black tnk: for ever!
eas 5ga sane ,,, 3, ,pqss,ns atso1 as Sou Wy
Edt your Ink bill 1s tThaet itesn IN ro,pf,artsoH
eNh other cE1rnscs The next thing Is good
81 osi a 1hs T. r9.ser ass
majority Of coantry newspapers Is perfectly dts
Tncefol to the noble ~ Of printing. Nnon
,n turn ovet ss. 'eos ,esod o. co4ai1s cTchs1ge
lions" ss sent forth to .he public, wonder
how such sheets nsn:Ge to I've, for It
s !, enough to damn thsn: We dislike 70
ing enables him 70 rear clean clothes; nc IL.
ssfndsfeiJ avoid sIch people. 4 bad1J. .pt1n.c.1
pArtr iIaprcssea tho reader IN The same Wy, and
Tor bad presa-work- Al ron have TO 10 Is to Keep
Rood @ roefs, good Ink, sool +tilrtnt,'' md then
taec nice rfess-work, tht urst thing to do Is to
fe come printer who CA insts1ct ron, o. to 1ts1t
here learn the ait But this Ia rot ali Your pa-
Per must te composed " In good tas.c. The
~. nr,seTp"et PAPER hss a,ssh g d VIM Is
for reading matter aud advertisements, and carc-
fu1ly. selected displat letter, To ny eye, bour~
!os Feaaing natter, aud ralnIon foe ulrcr;tslne,
but much prefer brcyler aud nonparctl, rtta
nnton letter !of local items, poetry, s1trac,s and
took-work and job printing. haye no anect,on for
ouF pf1me1 io1 Eews print 1t nay rrquiEe an
tSfsn s'a,, "hana" so SCI ap your rsper ia these
and variety Of news IT viii permit rpu ie give.
ard nc sneE and nicer appearance 1t will inpart
g onr sheet, will Eorc than rep1s you NJ increas-
ns Your llssncss and Pleasing tour patrnns !
la'e w ell On the mechanism Of paper at some
cnEh. because OF fsa ralae, for can assure yoa
u u ray 1asge dstiends On The cost an.t eare
100 respectfully and vaI1e to your office, end
Materially enhance your patronage yc3riy every
1907 IA N eye and tAste for the beautiful In
clear. artistic paper, 10 rea be nasurcs tlcy viii
appreciate the favor, particularly the ladka, and
tnan fsfel5 cEer refuses to take OF stops the !
rsper becomes ravos!ts tn family, the !
ut!ishrr II bot only sure Of hts par but he may
,etkoo On Aeeeasdous to nta iAr, for theJ will DC
,ertaia 10 recom.necd II 70 their Nfeods ana &c
lnatn.&ncea Hear In mind that people Judge |
neatly hr outward srpcatauccx and What pteases !
n. M ~ y 80 prstt7 Ao.e passpSn TO fsEos. As
,pee.abuitJ and een1iitr. 80 me dsrss ~! ioofs
u q ncHsnanCr fsru11olS impress The pahlIc md |
Nulnots tts standing IN the eorn.nnri+s. recon-
nedal prize TOR the hautsotueBt and best printed
,ountE paper IN 1ndianh. Eie Of year to he ex-
alhitel to The Judges: and this premium to be re.
'eateA each ear and aerorled "a the sheet THAT !
I h'tata the tnest mechanism, exclu ting fsom the
1st oi competitors the previous winncfa-
CRY w CoCSrKF FAFEKS
TIE competition Of city With cptnny tpurI1Ah8 u
Hsnting caurc Of co1upiatut-a ch1unic g1iel
Much Of The q success Of loca1 pape17 and The |!
,Ee1asEu1e actntae OF otaetx-Rte atdthnted 70 tne
'rcsS1ne and conpehtion Of the city 1nteta, which
1oHd the local papers u the wall! Il IS aucget by
nE1AGiRR the neN1 to hiFaace, Ind Ia greater |
quantities. At ltHe1 rntes h2n Is possible for the
lome sheetA to do II .hls desou14ng cae could be
teI1td - the mice would be II no danger, bnt J
: no rll he'll Inc CT: Admitting this complaint
o be tue, TO cetta1n extent, the scuaedy IL nos
pt toano In re3tcratinF The ptatu1 Of waiting fnf
he city papers to die out l hare obseryed tnat IN
aoee 'otshsea *heFe The local papers recelsei The
,oofe-i support. The city Papers circulated but lit
,otut papers we'll the CITY sheets received their
a1Ecst eiutA What is ~At.et. 'n~n- Is to
.nl1isate TASTE Tor reading The rapecs ser L :