The Evansville journal. [volume] (Evansville, Ind.) 1866-1870, 1869-04-24
WaIthanl Watches.
To Buyers of Watches Everywhere.


The greater part of the jewellers OF the
United States keep Waltham Watches,
and cordially recommend them to their
customers, Notwithstanding the fact that
less profit is made on these watches than
on any others generally sold by the trade.
The reason of this Is, that the reputation
of the Waltham Watch renders il an easy
sale, and the result is, that. although the
dealer does not make as much money on
each individual watch as he may on the
sale of ether watches, he is stIll the gamer
through larger and livelier sales. There
are some, however, among the trade, who
do not give the Waltham Watch that
hearty support which IL deserves. This
portion of the trade fancy there IS more
money to be made by dealing in watches
about which the public are ignorant, and
in which there is less com petition, and
are content to make an occasional sale OF
such watches at large profit. IL rs this
class of dealers who, when asked about
WaItham Watches, use that kind OF lam
| guage which leads the customer finally 70
buy just such watch as is the most profit
able for the dealer to sell.
For the Information OF persons about to
buy a watch, and who may be unfavorable
affected by the representations OF those
unfriendly TO our watches, we call atten-
ton 10 the following suggestions:
Since The manufacture of watches was
initiated at walthaw, the Company have
made and sold about 4OO, 900 watches.
In every town and village of the country
some wearer of waltham Watch may be
found. Let the party about to buy ask
the owner of an American Watch this
question:
HAS YOUR WA TCH GIVEN YOU
SATIsFACTIoN7
We are not afraid to advise those wish
ing 10 buy watch TO guide themselves
by the answer. Being satisfied as TO the
quality OF the watch, the buyer has now
only to satisfy himself that the Waitham
Watches are THE CHEAPEST as well as
the best. on tins head we nave few
J words to say:
1t is a well known fact In manufactur
ing, that the greater the number of articles
! manufactured by one establishment, In
smaller will be the cost Of each individual
article Keeping this in view, our policy
has always been to sell our products at the
lowest possible price, in order 70 secure
large sales, and thus enable us 10 manu-
facture watches at minimum cost. WI
: BELIEVE IN SMALL PROFITS AND A
: LARGE BUSINESS. This policy we HAYS
| successfully carried out, and the result Is
} that to day we manufacture twice as many
watches as all the other factories IN the
D United States put together. We can, there
: fore. AFFORD 10 sen Cheaper than heg do, aat
: actually do sell 7toent,, dUe per cent. C7.eape
(. than a.ey do, quality for quality.
We would further remark, that in in
creasing our product we have constantly
:: improved it's QUALITY and It's VARI
v ETY.. We have had the refusal Of nearly
all inventions intended to improve time
n pieces, and have adopted all those. AM
those only, which have proved to be real,
valuable. We have retained IN our EN-
= pIoyment every head of department W
: have ever had whose services were OF an,
importance TO the Company. and our pres
emit corps OF designers and master mechan
les cannot be equaled in this or any othe
country. In addition 10 this, we max
gold and silver cases, not only for our owl
movements. but for those of other tacto
> rIes. ours being the only establishmen
that turns out watches complete In ever.
" respect.
AS these watches are for sale by the trad
generally throughout the United states
and at a retail profit made most reason
able by competition, the Company inva
is riably decline orders OF a retail charaete
ROBBINS q APPLETON,
GENERAL AGENTS,
Is2 BROADWAY, NEW YORK.
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