Wyandot County Republican. [volume] (Upper Sandusky, Ohio) 1869-1903, 1869-04-29

Cured between the editor OF the
HOME JOURNAL and Fl. Il. Helmbold,
druggist, 594 Broadway New York !:
ED1ToR-"Doctor, 1 understand
that you advertise in more than two
thousand newspapers" -
DocToR.-"Yes, sir. Of the four
thousand papers published in the
United States, I advertise in two
thousand seven hundred''
ED1ToR.-"It is really astonish-
ing, doctor, how you can make it
pay, and how you manage to keep
the account Of all of them, keeping
your advertisements in the posi-
tons agreed upon, make the neces-
sary changes, etc.
DocToR.-"Well, sir, I will ex-
plain the matter, and enter into a
few details which may interest you.
Some eighteen years ago I had a
small drug store in the city of
Philadelphia, and at that time man
ufacttred my fluid extracts. They
had but limited sale, and it re-
quired considerable effort to bring
them to the notice Of physicians
| was tolerably successful ultimate
ly, and they were very generally
prescribed by medical practitioners.
At this time extracts were sold in
bulk-by the pound-as 'paregoric,
syrup of squills,' and other com
pounds are sold. My business in
creased in this way, but the protec-
ton afforded me was slight. A
Druggist, receiving physician's S
prescription for my article, for in
stance, would, in many cases, sub
stitute that of his own manufacture,
thereby causing difficulty between
the practitioner and myself NY
interest became so completely
jeopardized that I concluded either
not to sell to dealers in bulk, notify
physicians Of my determination,
and be satisfied to remain an OBJ
scure druggist in the upper part of
a large city, or adopt some entirely
different method. My mind was
considerably exercised as to what
plan was the best to adopt. I was
aware of the singular prejudice ex-
,sting in the minds Of practitioners
and 'high-toned druggists against
advertised remedies; and, in truth,
I then had but limited means at my
command to experiment in printer s
ink when, one bright morning,
while I was sitting in my store
waiting for customers, the Rev
Mr.. Oninn, of Philadelphia, hap
pened in, and said, Doctor, you
have nice little store, and seem to
be doing fair business;' to which
replied in the affirmative. He
then remarked, doctor, this is 8
business I think would suit me. ]
presume I could employ compe-
tent druggist, devote some of my
spare time to looking. after the
business, and thus make it pay
What think you?' The idea at
once flashed across my mind to
sell out, and L said 1 did not sup.
pose he would have any difficulty
in carrying out his proposition. He
then inquired the amount l would
sell out for, whereupon I named q
sum, and he accepted the offer
The negotiation was no sooner
concluded than l began to look out
for new place, and, with a few
hundred dollars as my cash capital
was not long in finding small
office, at $40 Chestnut street, Phila
delphia, which rented, opened, and
made ready for business in a few
days. Advertising to me was 6
new. and untried field; but, with the
small capital left, 1 determined te
know-and that quickly-its merits
and value; for even at that early
date I was no hand to loiter. and
concluded to know in a month.
manufactured small stock anc
expended all my surplus cash
amounting to about $2,000-in thai
short period. My experimental
programme worked admirably, and
from that time I continued to- sue
ceed, and increased my advertising
in corresponding proportion. Or
these principles, have managed, te
enla ge and expand my business
until it. has assumed its. present
magnitude sd rs8fa a s.',la ~
.EDIToR.-'But, doctor, how dc
Iyou manage about the making o.
contracts, the payments to pub