Nebraska advertiser. [volume] (Brownville, Nemaha County, N.T. [Neb.]) 1856-1882, 1869-11-04
ADvERTIsE YOUR BUSINESS.


We all depend, more or less, upon
the public for our support. We all
trade with the publie,-lawyers, doc
tors, shOemakers, artists, blaeksmiths,
shOWmen, operasingers, railroad pres
idents, and college professors. Those
who deal with the public must be
careful that their goods are valuable !;
that they are genuine, and viii give
satisfaction. When you get an article
which you know is going to please
your customers, and that when they
have tried it, they will feel they have
got their moneys worth, then let the
fact be known that you have got 1t.
Be careful to advertise it in some
shape or other, because 10 is evident
that If o man has ever so good an ar
ticle for sale, and nobody knows it,
it will bring him no return. In q
country like this, where nearly every
body reads, and where newspapers
are issued and circulated in editions
Of five thousand TO two hundred thou
sand, it would be very unwise If this
channel was not taken advantage Of
to reach the public in advertising. "A
newspaper goes into the family and is
read by wife and children, as we'll as
the head of the house hence hun
dreds and thousands Of people may
read your advertisement, while you
are attending your routine business.
Many, perhaps, read it while you are
asleep. The whole philosophy Of life
is, first "sOw," then ''reap.M That Is
the way the farmer does; he plants
his potatoes and corn, and sOws his
grain, and then goes about something
else, and the time comes when he
reaps. But ne never reaps first and
sOws afterwards. This principle ap-
plies to all kinds Of business, and to
nothing more eminently than to ad-
vertise. If a man has q genuine ar
ticle, there is no way in which he can
reap more advantageOusly than by
sowing" to the public in this way.
He must, of course, have really good
article, and one which will please his
customers anything spurious will
not succeed permanently, because the
public is wiser than many imagine.
Men and women are selfish, and we
all prefer purchasing where we can
get the most for our money; and we
try to find out where we can most
surely do so.
You may advertise aspuTiOus article,
and induce many people to call and
buy it once. but they will denOunce
you as an impOster andswindler, and
your business will gradually die out,
and leave you poor. This is right.
Few people can safely depend upon
chance custom. You all need to have
your customers return and purchase
again. A man said to me, II have
tried advertising, and did nOtsuceeed ;
yet / have a good article.n
! / replied, my friend, there may be
exceptions to a general rule. But how
do you advertise ?n
''I put it in a weekly newspaper
three times, and paid dollar and a
half for it." 11 f.n staz
/ IrepIied: 'Sir, advertising is like
learning--'a little is a dangerous
thing5n iaa 1o aei99l9 aif
A French writer says that "The
reader of a newspaper does not seethe
first insertion Of an ordinary adver-
tisement; the second insertion he
sees, but does not read the third in
sertiOn he reads; the fourth inser-
ton, he looks at the price; the fifth
insertion, he speaks Of It to his wife /;
the sixth insertion, he is ready to pur-
chase, and the seventh insertion, he
purchases. Your object in adver-
Using is to make the public under
stand what you have got to sell, and
if you have not the pluck TO keep adj
vertising, until you have impaired
that information, all the money you
have spent is lost. You are like the
fellow whOptOld the gentleman if he
would give him ten cents it would
save him a dollar. ''HOw can I help
you with so small a sum ?'' asked the
gentleman in surprise. II started out
this morning (hiccupped the fellow
with the full discrimination to get
drunk, and I have spent my only dol
lar to accomplish the object, and it
has not quite done it. Ten cents
worth more of Whiskey would just do
it, and in this manner I should save
the dollar already expended"
So man who advertises at all must
keep il up until the public know who
and what he is, and what his business
is, or else the money invested in adj
Yertising is lost.
for writing a striking advertisement,
one that will arrest the attention Of
the reader at first sight. This tact, of
course, gives the advertiser a great
Sometimes q man makes
himself popular by an unique sign or
a curious display i'm his window. Re-
Gently l observed a swing sign ex-
tending over the sidewalk in front of
a store, on which was the inscription,
i'm plain letters, 1901 ~ % 19'
''DON'T READ THE OTHER sIDE.n
OF course I did, and so did every.
body. else, and / learned that the man
had made an independence by first
the public to his business
in that way and then using his Gus
toners we'll afterwards. ~ i3I'i
The installation ofthe officers 6fthe
Grand Lodge Of A. +. e A. NJ, and
the Grafton Of o. b. Hewett, took place
at the Court House yesterday after
ternOOn the address was listened to
with marked attention by the craft
and others and was, without excep4
tion, the finest effort on Masonry, that
we have ever heard. The newly cleo
ted officers ofthe Grand Lodge were
installed by Maj. ID. III. Wheeler of
PlattsmOuth. The ceremonies were
impressive and beautiful. The MEM
0ers of the fraternity marched from
the Lodge room to the Court House.
Nebraska Ciey Nel0s.
John Wesley, the founder of Meth
Ddism, while one day riding through
the country was saluted by q fellow
who was. lying Ina the ditch.
Hello! Father Wesley, Pm glad to
zoe rnrI hnNr do rrnrr do 0Il