The Charleston daily news. [volume] (Charleston, S.C.) 1865-1873, 1869-08-21
The Memphis Avalanche is equally sGbasn

its endorsement -.---,,-., -
The Atlanta Inteligenoer says: hls com
pany. We do not hesitate to say. ID one OF the
most rel,able ss well as successful IN not only
the South, but the whole country" ~
The Constitution says: "By its resiGbi!ay,
liberal features. and it's patH1tic oD9ect, u 10
achieving q success unparalleled In the snnais
The Louisville Courier says: "WiM cn.fse
capital and large surplus, it at once guslau,,
tees to policy holders perfect security sna
urges Southern people to patronize 1t, because
it retains the money at home. 80, ,..
I might Ali whole columns with e1tfsc.s
from leading Journals in South Carolina ana
elsewhere, but these mty answer for an onse'
rhe T1mes. however. charges that We pay
for these pufis But is the Times paia Iol Ms
puff? /? Oh, no. These journals can ne DTusn., AZ,
the Times cannot. How ls tnls s,,tha.n ,.hat
answer must be-these are Southefn, thas
M Rnt / deny that one cent was ever paid for
.nv endorsemepts have quoted. did pay
some of the Southern papers to insert . former
card in reference to this ssme card; others
would receive nothil e. l propose to continue
to pay to get these facts before the people.
Ths Southern Life is able t. pay; it viii make
money BY spreading them before the country,
and it will continue to do it.
The Times viii fAd, imagine, that 1t has
undertaken difficult task in trying to teacn
the people Of these States that there are moi
brains or integrity enough in the South 70
manage life insurance; that the officers cf TINS
company. at Memphis, have sweID falsely;
men whose high and responsible pos,tai!ons no.! s as
railroad and bank presidents lndlcaten tae un-
limited confidence OF the country IN tner COLL
mon sense. integrity and hnapclai spiny' .l.a
will not be easy to convince the Soutn tnst tne
long Inst Of Southern gentlemen conne.eI ohsoa VEL
TO defraud the widows and orphans OF tne
South: or that they will settle less fairly with
polcy.bolders than companies from the Times
section some Of whom boast OF accumulated
millions by the forfeiture Of rebel po1cles-
who have one price for the North, another tor
the South. and who have endeavored to pur-
chase the policies Of rebel widows for con-
temptible pittanca 0f the sum insured.
BE mistakes the Southern people when he
supposes them 80 ignorant OF life insurance
as to believe a company from the North. with
less than $150 Of assets to $l00 OF Liability. Is
stronger and safer than Southern Company,
which has $500 for every 800 OF liability: Or
when he imagines the South so North-struck
as to believe, because company halls nom
that section. It can pay its president, as BAL,
ary, $25 600 OF the pol; cy-holders' money, and
another offers agents forty five PER cent: com.
missions, and yet be more economically ana
better managed tEan Southern company
WHICH pays lto pICoAuobV~WhV nSA
ability is the peer Of any-only $3OOO. and
its best agents less than one-hah OF the above
commissions; or that company from the
North, which pays fifty to fifty-seven per cent;
to It's stockholders. is better for tho insIred
than the Southern Life. which, no.wlthstand-
ing it's rapid accumulations, has not paid one
doldr. to it's stockholdes. but has paid forty PER
cent. to its poicy-holiers.
The Times began the war upon Southern in
stitutions. and strikes the Southern Life only
because it is the pioneer. The success OF this
company has checked the drain Of money from
our section, hence the lines complaint OF Sec
tionalism. We make our hulble acknowledg-
mpnts Of being Intensely sectional. an honest
effect to retain Southern money at home be
sectional.
In conclusion, acknowledge my indebted
ness 10 the Times for the opportunity he has
afforded for getting these tscts before the pet
pie. The Southern Life invites it's further at
tacks. II the solid assets OF this company,
and its patriotic purposes, do not commend It
to the confidence and support Of our people. it
will never ask the aid Of the Tunes. II such
sheets can destroy the confidence Of the South
ern people in the directors and stockholders OF
this co npany, then. indeed, have these gentle
men lived to little purpose.
Respectfully, JOHN B. GORDON,
President Atlanta Department.. Southern Life
Insurance Company. advertisement.