The New York herald., 1869-04-24
The VaIue Of the New York Herald a.
an Advertising Medium.
The following is sample of the compli-
mentary notes we are daily receiving

NEW YORK, April 81. 1869.
To THE EDITOR OF THE HERALD:-
advertising him continually few OF the cheapest
editions OF the morning papers, but 10 no euect. 1
ten advertised him IN one OF tnose papers VI 1e, ,
resource inserted an advertisement IN your paper,
and though 1t appeared In Monday morning. Issue
was overrun with buyers, and had the satlslacton
Of selling my horse to very good advantage before
nine O'Clock of that day. l even bad note sent
the price, size are and condition Of the animal. l
am fully convinced that your paper Is the pest az
yersng medium eXtan the o, With
much respect yours truly MAIN o"EENl'
To the sagacious observer the advertising
columns of the HERALD daily present vivid
and interesting picture of the progress of the
age. He there sees chronicled an epitome OF
the multifarious business transactions OF the
great etropolis-literally the throbbings OF
its commercial and social heart. Take quad
ruple issue, for example, and he there beholds
in the first column number of gossippy and
important "Personal" advertisements, sort
of familiar and social post Office, which is as
important to the every day reader as the regu-
lar post office boxes are to the merchant and
professional man. Then follows chapter Of
especial Notices." containing calls for public
meetings and matters Of that kind. Next we
have space devoted to "Yachts, Steam
boats, &c.," succeeded by advertisements of
the "Sporting" kind, including birds, dogs,
&c. The next department is devoted to the
sale and purchase of ''Horses, Carriages, &c"
Then comes the "Financial" advertising
column, succeeded by "Dry Goods" emil
Hnery," &c. The department interesting to
travellers is classified under the headings of
European Steamships" "Coastwise Steam
ships" "Travellers' Guide" &c. Then we
have instruction" Removals" "Cloth-
ing" The observing business man will
next see department devoted to places ''To
Let for Business Purposes" anon spacious
directory of Dwelling Houses to Let"
''Rooms and Apartments to Let" "Country
Houses and Farms, &C., to Rent" a profuse
amount of 'Sales at Auction" glimpse at
"Astrology," Watches, Jewelry, &C." Turn
ing to the fourth page, any one desirous Of
purchasing almost anything can see an infinite
variety of articles announced "For Sale,
including ''Machinery," &c. Then comes
''Brooklyn Board" and the inevitable ''Velo-
cipede." On this page, also, the amusement
seeker finds, under the heading of "Amuse-
ments," carefully displayed announcements Of
every MISUNDERSTANDING theatres, 1tal-
ian operas, opera 6oufes, vocal and instru-
mental concerts, circuses, Ethiopian minstrels,
velocipedrome entertainments, and every
thing else of the least consequence that
is to occur the same evening in the
city proper or in Brooklyn, or in any Of
the city's suburbs. This is very striking
and pleasing feature in every issue of the
HERALD. On the same page the seekers after
Country Board" and Summer Resorts" will
find variety of places mentioned from which
to select pleasant abode for the sultry summer
months. The 'Lecture Season" next claims
attention, while those musically bent can be
suited to almost anything at any price in the
way of ''Pianofortes," billiards" &c. On the
| ninth page, and Immediately following the
reading matter, will be found department
devoted to advertising Of special character.
| On the eleventh page will be found the valu-
able department devoted to Marriages and
Deaths" followed with singular appositeuess
by ''Wines, Liquors, &C., and Medical" On
the twelfth page there is miscellaneous
variety of advertising. On the thirteenth those
interested in taxes viii occasionally find sig
niicent Corporation Notice" that will COM
mand their attention if it do not provoke their
| ire. Those who have houses or apartments to
let can find tenants by glancing at the list oi
s'Houses, Rooms, &C., Wanted" upon the
same page; and those who have a fancy for
trying their luck with the tickle goddess will find
something interesting under the head of ''Lot-
| teries ;" while musical professionals will find
matters personally valuable to them under the
appropriate heading. Dentistry" and ''Marble
| Mantels" find inches upon the same page. The
fourteenth page is one Of the most interesting
in this vast ocean Of type. II is devoted tc
"Situations Wanted-Females, including gov.
ernesses, ladies' maids cooks, chambermaids,
dressmakers, seamstresses, general house
workers, housekeepers, nurses, laundresses,
Mattresses, travelling companions-in short,
every occupation in which young and
| old women can be usefully employed.
| On the same page also, and continued upon
the next, those women who are in pursuit Of
employment can find opportunities under the
heading "Help Wanted-Females." Then
the observer comes to "Situations Wanted
Males" including clerks and statesmen, coach
men and gardeners, &C., &c. Next he will
see "Help Wanted-Males," together with q
valuable collection of suggestive advertise
ments under the headings Of ''The Trades, "
Business Opportunities, "Lost and Found" /"
Rewards, 'French Advertisements" "Fur-
niture." Expresses" The sixteenth page,
which closes this wonderful map and mirror
of irrepressble city life and business-show-
ing its wants, its pursuits, its likes and dis