Virginia free press. (Charlestown, Va. [W. Va.]) 1832-1916, 1868-08-20

spectability and private character afford good
claims to public confidence on these grounds
none can have higher claims, but we dismiss
these considerations, because in case like this,
these qualities can not be known and appre-
ciated. however excellent they are.
Personal interest is esteemed TO be the strong
est and most universal motive to human action
and policy, especially in matters pertaining TO
trade and commerce. Hence, if this company
be Judged on this principle alone, its claims to
public confidence are of the highest character,
unless it be assumed its policy is dictated by
the grossest ignorance of its best interests. IL
must be seen at once that company like this,
with such large vested interests, must look Ia
perp,daence in its trade through long future,
to render its capital secure and realize compen
sation for its investments. fit ceases pcrma-
nentlv to earn dividends its capital becomes
total loss, while it can afford in its beginning
to omit dividends, so that it build up safe
and permanent trade for the future.
The Pacific GuanO Company must OF nece'-
sify. continue to bring into market the best
fertilizer that its unequalled facilities can pro-
duce, and, guided by an enlightened pollcy, II
is recognized by them as their highest interest
to put it into market at a minimum profit on
its cost, by which policy its use is extended
The company looks to small profits, large sales
and permanenoe of trade 10 insure reasonable
returns on surplus capital invested in lesiti-
mate business of great public utility.
1t is well recognized principle that capital
aggregated from surplus means can he employ
ed at a less rate of compensation than can be
afforded by private capital hence, 1t Is true
that in all enterprises in which large means
facilitate economy in production, private re-
sources cannot compete with aggregated sur
plus capital.
For the foregoing reasons it must be conceded
-First-That the Pacific Guano Co., possesses
the ability to furnish the country with .fert't-
izer under us trade marx Of SOLUBLE PACIFIC
GUAYo, of the highest real excellence, at the
| loicest possible cost TO the tumer.
Secondly-That the only true policy Of the
company, dictated by ordinary prudential care
for its interests. is 10 use all its resources to
furnish the best possible products that its une-
! 0ualled facilities can bring 10 the markets.
Thirlly-That its character, cdpitdl ana ma.
ieyid Interests are such as in the nature OF
things furnish the s,rest guarantee OF the con-
tinued excellence of their fertilizer, and entities
/ the company TO the highest claims to public
confidence.
Fourthly-That company like this, involy-
| inr the permanent investment of large capital !;
founded upon a solid basis the operations OF
which are managed by men of the highest
mercantile standing; the products of which
are adapted 10 The promotion Of he most import
ant of all branches Of industry: we think we
NAV say. it will be conceded, that company
such as this, sustains no unimportant relation
TO the agricultural interets Of the country.
NoTE.-1t is necessary for US to note the
fact that in consequence Of the reputation ac-
quired by the Soluble Pacific GUGno, as brought
into market by this company, the same name
has been given to fertilizers Of totally different
character and quality, for which the Pacliic
Guano Co.. is in no way responsible, and It Is
not improbable some have been deceiyed.-
Hence it is necessary for us to caution con-
sumers to sec to it that they procure the genuine
product Of this company, the evidence OF winch
is the names Of the undersigned branded on
oscl h1s. &c alonts far tho company, othoT"'SS
the article is not genuine.
JOHN S. REESE K Co..
General Agents for the Pacific Guano o.
Baltimore. Nd