White Cloud Kansas chief. [volume] (White Cloud, Kan.) 1857-1872, 1868-04-23

oy luis Compsny Will be met 10 prompt |
and satisfactory manner.
Ihe chief feature 10 Messrs. Wm.
Young d Co.'s undertaking is this: when
customer purchases bill Of goods for
cash. they present him With the endow-
ment certificate Of the Company referred
to tor the iull amount OF the money re-
ce'ved BY them for the goods. This Sc
cures to the purchaser the return. after
thirty years. Of the full amount Of all che
money he has invested in the purchase.
The arrangement is so exceedingly ed
vsutsgeous 10 the buyer that on the first
view OF the case. it seems an improbable
ity. An intelligent examination of the
principles upon which it is based will
show. however. that it is not alone ad-
vantsgeous to the buyer. but also to the
seller; and further. that the scheme, if
conducted in confoI nifty with the strict
mathematical principles on which it ia
founded. will enable the firm to sell their
goods below current rates. and at the same
time, earn larger profits than heretofore.
The undertaking is q very extensive one.
and necessitstes the investment Of q large
amount OF capital.
We will now eIplain how thisscheme
win prove advantageous to Messrs. VIM.
Young & Co.: suppose . customer bnys
bill of goods amounting to $4,000;
Messrs. Y. d 90. invest 81 900 of this
amount with The Guardians Real Es-
tate Security Company. and receive the
endowment certificate for $4,000, pays.
BILE to the bearer at the end of thirty
years. This certificate the- donate to
the purchaser Of the goods. In order to
make the 1000 deposited for the certi-
ficats to produce the required $4,000
within thirty years, it needs only to be
invested at ten per cent. interest com.
pounded annually. at which rate it will
produce SIT .440, or 9.440 more than
the face of the certificate. This sum IL
net profit to the Compsny-and as ths
\ mem bers of the firm of VIM. Young d
Co. own a very large part of the stock o
The Guardians Real Estate Security
Company, it follows tina, they will shsr'
in very large degree this handsome
, profit. This is the one way by which
the arrangement will benefit the firm
The next is the enormous increase of trad
that it must necessarily produce. A
soon as merchants understand that the,
can buy goods from this firm so low. o
, lower, than elsew here. sni secure free o.
cost. endowment certificates in respon
sibls company for amounts equal to tn
sum paid for their goods. self interes
D will impel them to deal with this hou,s
9 Such genuine and important advantsg
cen hardly fail to draw merchants frou
sll parts of the country to the St. Loui
market: and on this account the mar
, chants of St. Louis are indebted to tn
firm which has originated the scheme
1t will benefit the whole trade of the cit
in a much larger degree than snper6ci,
u observers would suppose. The thir
g benefit is in the character Of ths trade
}. will secure, namely:-a ready cash trad,
8 The losses on credit trade in tbs be,
Of times are heavy-these losses will b
saved. But the advantages to the FRI
are sU1Hh cbiuphfcu WIN tuOSo dcCrutu
: to the buyers. Just suppose fhst a cour
n try merchant who has sold S5 900 wort
of clothing annually for the last thirt
years. could have pursued this system a
e the while His certificate for S5 90
: in '3S would now be worth the fu
: amount of his purchsse-so that he X Soul
actually have steady income fnr him
self. or bis family in the event of h
death, of S5. 900 year during the mex
r thirty yesrs-ani without costing hiI
O one cent.
In fact these certificates are almo'
similar to endowment policies of insnl
snce. with this important difference: the
!. cost nothing; and, as there is no premium
4 to pay, they cannot be forfeited. The
possess the additional advantage of bein
as transferable as a Nstiousl Bank note
which makes them marketable securifie.
. bearing a definite market vslus from tn
day they are issued.
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