Fayetteville observer. [volume] (Fayetteville, Tenn.) 1850-1966, 1868-07-02
THE CAMPAIGN.
1868.
1865.

/.
tHHE Presidential Campaign, on which we
Il are Just now entering, IS the most i'm
portant which has ever been mapped out for
the Ameircanpeople.
In the Issue of this gigantic struggle the
i people of the South are so far interested
that their existence as free and prosperous
people depends upon the defeat of the Radio
al conspirators against the liberties of US all.
III.
MYTH the nomination of a ticket By
w the National Democratic Convention
which assemblies in New York on the Fourth
| of July, the canvass will open actively on
both sides, and for four months thereafter the
progress of events will be all-important 70
the least Of American citizens.
w.
IN this great conflict the Press will play a
4 part hitherto unexampled in the annals of
political warfare. Already it takes the place
Of the orator, who must rely upon its columns
to reach great number of people. It's bu-
siness will be to embody the spirit and to
report the progress of events, and that jour-
nal is most efficient which fills this great
mission. v.
1T is the business of the present manage
l. m .nt of the LOUISVILLE JOURNAL
to make it the first newspaper in the South
or Southwest as representative organ OF the
times. With this view, they have enlars ed
it: size, doubled its editorial force. and retted
! it throughout. Henceforw ard it will be
conducted on the most enterprising and liber-
| al basis. vi.
\ rOTTDOIT nrA,o,fto1 80 he
! 4 Southern people as embracing comhi-
nation of all the conservative elements which
have Joined hands over the altar of the Con =
stitution in forming great, national, Demo
cratic Party. 1t is, also, presented as the
largest, Invest, and cheapest newspaper in
America. No other paper published in the
South or Southwest can approach it in these
respects, as the reader will discover by COM
pairing it with its competitors for the public
patronage. VII.
1T is printed on broad, ten-column sheet,
Il in clear type, and upon substantial white
paper. 1t can be read by brush-light, BY old
or young. 1t omits nothing of interest-lo-
cal, general, or foreign that occurs. 1t has
special telegraphic corresp ondents at all the
principal points of news. Its specialties are
numerous and obvious, from its political lead
ers to its paragraphs. Each of its departments
is flled by competent writers, whose duty 1t
is to surpass all competition.
VIII.
NOR the truth of these assertions, the read
IL er is simply requested to compare the
JOURNAL, line by lins, and column by
column, with any other newspaper
printed South of the Ohio river. If the re-
suit is not found to leave self-evident BAL
ance 10 its favor, we will not nrge the point.
Our aim is to produce the best article on the
market and to sell it cheapest. The law
of trade applies not less to newspapers than
to other articles of everyday life We look
to the unvarying rule of this great common
law for our success. By giving the public
the largest, Invest, fullest. freshest, cheapest.
and most representative press, the JOURNAL
expects to surpass all rivalry in circulation
and influence. TX.
N/ITH this plain statement OF its viewst
w and objects, the attention of the read
er is called to the price of the Journal. The
South is poor, and, therefore, the subscription
price for both the daily and weekly editions
has been put down to the lowest living hg-
ure. The daily is sent by mail to subscribers
at eight dollars year, while other newspapers
SIN ,ller and less carefully conducted, are 60
ing at ten, twelre, and even fourteen dollars a
year. The Weekly is sent to subscribers, by |
mail, at tuo dollars year. The prices are
fabulously low, but the JOURNAL expects
them to pay by the large increase of patronage, |
which they have already secured, and are
securing every day. Before the canvass is
over, if the steady increase OF our business
goes on, we are justified in believing that we
shall have, in Kentucky and Tennessee, ten
thousand daily readers and twenty-five thou
sand weekly Subscribers. This is not an
overestimate at the slow but steady ratio
which set in with the opening of the new
season. Nor is it unreasonable when the un-
precedent CLUB RATES allowed by US are
considered. Take note of them: For seUen-
~ dollars forwarded US, we will send eieUen
,opies of the Daily Journal for one year. This
gives the getter- up Of the club one copy for
himself free, while each Of the club gets one
,opy for one year at seven dollars. We will
send twenty copies. under the same ar
for $120, which gives the getter-
Up of the club copy free and each member of
he club hiscopy for six dollars. We will send,
lnder the same arrar cement, thirty-one cop
es for $50, which gives the getter-up of the
hub his copy free and each member of the {
hub his copy for five dollars. These ara the
most liberal club rates ever allowed in the {
World, and We offer them because we are re- {
olved to run the Journal ahead of all
cmpetition, without regard to expenses. s
x. ,
EHE people of the South will never find
Il an opportunity of suiting themselves |
nth 6rst-class newspaper at such extraor- c
mary rates, and we submit the foregoing e
ropositions with perfect confidence. The {
snerai editorial and business management. of
lie Journal is directed by Henry Watterson,
no, during the war, was editor Of the Chatta- b
ooga Rebel, and, since the war, of the Nash b
lie Banner. Mr.. Prentice and Mr.. Shipman n
both OF whom are actively engaged occupy G.
% positions they have filed 80 acceptably and Z
long. Mr.. John E. Hatcher &c. Wash P
gton Bricks) and Mr.. John L. Kirby (of y
are connected with the news COL A
ms. Mr.. Halleck (of Missouri) and Mr. o
sseher have also editorial positions. These s
ntlemen are supported by full and CON- 4:
tent corps of reporters and correspondents, 4
Address JOURNAL
Louisville, Ky. ltb
~ Specimen eopies furnish ed free on AMI n