Evening star. [volume] (Washington, D.C.) 1854-1972, 1868-12-15

The advantages of low prices as n means of
insuring not only extended business but in.
creased profits Were probably never more for.
Cioly illustrated than in the experience of the
htlanuc Telegraph Cable Company From a
table before us showing the statistics of the
frame oi tnat corporation from the time its ca
cIe was INST opened TO the public, on the 18th
Of July, l~66. until the 31th o. November. uIti-
mo, we CLEAN the following interesting and
suggestive facts:
IN tne MS, three months, with the tarif OF
w. the average number OF MESSAGE sent each
uay was y, producing an average income OF
t1O5 per day. On the Ist of November, 1-6j,
the tariff was reduced TO go, and continued a.
mat rate until The 3uth OF November, 1867. Du-
ring these thirteen months the daily average of
messages transmitted increased to 81, with a
notable increase IL the receipts.--they aypra-
eIng 1919 per day On the LIST OF December
To-, the rate was again reduced 70 rs. a.
which price II COntin ued until the Bist of An
gust last. During these niTe months tn daily
average Of messages sent ran up 10 I}I, while
the daily average of receipts Incraa -ed II t.sti
AT the date last above mentioned the tariff WAS
sun farther reduced,-this time to 1916 The
rrsult was large increase In the number of
messages sent and slight falling off in the
average amount of receipts,-the number of
messages transmitted being POI per day, and
the average amount realized being I SOC, daily
NO argument Is needed TO add force to theSs
figures, nor is 1t necessary TO enter into CAL
culatiCn showing the per centage of increase
They speak louder than words and demon.
sirate IN the most conclusive manner the busl-
ness sagaelty of Mr.. Cyrus w. Field, who
from the beginning, has advocated in the man.
agemeht OF the company the reduction of
prices and the pOpulariZing OF the cable until
II snail be made the medium for almost all
business communications between the new and
old worlds. 1t Is true, his anticipations as 10
the financial result OF the last reduction have
not Yet been realized, but il has been in OPERA
ton for so short period that it can hardly be
said to have been fairly tested up TO this time.
OF that the public have yet had a fair opporh-
nifty 10 avail Themselves of Its advantages
That II will ultimately he profitable, We have
10 doubt; and that the rule adopted Is the cor
rect one for business men to follow. will. as
We think. be admitted by all. We know il has
borne good fruits in the experience Of TIE
EyENING STAR. which, from the first, has
recognized and acted upon the principle OF
furnishings complete epitome of the worlds
dOIngs at the lowest price possible. The re.
suits are that Il has become an article of prime
necessity with nIne-tenths of the people of The
Di>tTitt Of Columbia and that its small profits
from large business have made II one OF the
most prosperous and firmly established Jour-
halls III the country
There are one or two other features IN re-
gard 70 The business of the Gable COMPANY.
which, though not enforcing the moral sought
10 b. conveyed above, have interest for the
general reader, and may with propriety be re-
ferred 70 In this connection. For Instauc--
with the highest number of messages vet sent,
the lines are II actual use only about one-sIxth
q The time, or a little more than four hours ont
CT the twenty -four. OF the whole number of
messages received IN this country since the
opening Of the cable, T.. per cent. came from
England. " per ceLt. came from Germany 10
per cent. from France, and II per cent. from all
other parts OF he world. OF course, the mes
sages sent Were IL about the same proportion.
Those from England Were, as might be ex
Pected, mainly upon business matters. while
many q. those received from other countries
were from Americans travelling therein 1t
appears, also. that during the month OF No
yember, loo, the business Of this Government.
over the cable, yielded an average income To
Inc Company of more than tlOy per day