The Fremont weekly journal. [volume] (Fremont, Sandusky County, Ohio) 1867-1877, 1868-10-02
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AdvertisinK.

The question "DOes it pay to advertiser
Is answered By the success Of nearly every
maniwhO has ad vertissd extensively. Essten
men understand the art, and some Of them
pay mors for advertising annually than small
advertiseTs realize from their whole business.
Western men have not yet learned the value
of Keeping their business constantly before
theAablie, and not one in thousand adver-
tasss 10 the East Eastern men advertise all
over the West. New York stands first as an
advertising city, Boston next. and Phil
adelphis third.
Barnum made his fortune by advertising
Bonner has paid almost fabulous amounts
for advertising his Ledger, and the result is
that there are but several men in New York
who return larger incomes. His opinion is
that fortune can always be made by it.
provided that the advertiser furnishes some
ching valuable. Drake, the plantation bitters
mat, has made q fortune. Among patent
medicine men, Aver has perhaps been the
most snccessful. but is being distanced by
Hembold, who spends nearly a thousand
dollars 9 day the yesr round in advertising
At his Office in New York he sells several
hundred dollars worth Of his medicine a
dsy at ressil, and his wholesale orders are
said 70 be astounding.
jay Cooke knows that advertising furnish
ed the means TO put down the rebellion.
His extensive advertising Of government
bonds secured the success Of the loans, and
gave the people direct pecuniary interest
Il sustaining the Government. The success
of FIX 4 Hatch, the New York Bankers,
in advertising the stock Of the Central Pa
eifc RsilrDsd is another notable example.
They have no difficulty, by extensively ad-
veriistpg the claims Of q good investment,
in keeping the road supplied with more
money than It needs.
The Great American Tea Company-one
man constituting the OompaBy-hss adver-
tised itself into an enormous business. 1t
has perhaps a dozen branch stores in New
York city, sDd how many elsewhere We do
not venture to estimate. A walk through
the principle establishment 10 Vesey street
is almost as entertaining as a walk through
the United States Fair which was last year
held in Fourteenth street. Fountains are
playing, engines running, innumerable
hands aresWrapping up packages of tea, and
printing presses are rafting as they throw
off SifsHIafS by the hundred thousand, which
are Sovn broadcast over the country ad-
iacent 70 the metropolis. Any fine after
noon, Vesey street is crowded with tea
buyers, and any Of the score Of tea-mer-
chsuis who have located in Vesey viii tell
a newspaper man that the Great American
has advertised the street, and that they are
all reaping & harvest in consequence.
AZ notable iDsta' ee Of successful adEer-
tisioQs Is that Of Geo. 2, RoWell 4 Co., ad-
VertiSing agents Of New York. The house
Il psgglisr in two respects, wig: it showed
It's faith in advertising, ike physician
taking his own medicines, BY advertising
the agency extensively; and secondly, it
was tie first to make great number Of con-
tracts With country papers for space, buying
the right to use column for year, instead
Of contracting for the insertion Of a specified
adJeftisemeBt for a specified time. On the
oOth Of August the house occupied q full
maze with their own advertisement in each
Of the three leading New York dailies, at
a cost ofabout two thousond dollars 10 cash.
Before eleven O. clock on the day the sd-
yertiseneut appeared, the house had back,
In direct response TO the advertisement, one
sixth the money expended. New business
began to flow in at once. The establishment
e among the first in the city, employing
eiphtseh clerks, receiving some mornings
ki9ht bushels Of mail matter, and drawing
more checks on the Broadway Bank than
anv other firm. The house is one of the
most prompt and pleasant with which news
Dspsr uaes deal, and it has helped its own
buSinees imaehEely by setting the example
Of adVertiseing It's own agency.
Eastern men have proven, and Western
men are beginning to learn, that the surest
road 70 fortune is the free use Of printers
inkss Furnish good and useful article and
advertise it extensively, and success is GER
tain: