The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1868-12-23

mcblc Utility.
The individual who promises to write the history
of any people by hearing their songs would have
compared with any one undertaking the same thing
from simply reading the newspapers, an uphill work
70 accomplish. Here Is every required material. Not
In the editorials Is to he found the material;
these In the main, are only comments on the
current events OF the day, and many very
unreliable as being directed IN certain channels to
snbserye certain partisan purposes. Neither In the
proiessedy reportorial columns would one seek for
the desired information; for these are equally unre-
liable from the too prevalent disposition to exaggc-
rae the events recied caricature the parties to
whom reference may be made-a disposition the
product OF too ambitious striving to gain stirring
sensational air to the most commonplace events.
and magnify into too great Importance the common
est doings OF the most commonplace people.
The advertising columns tell the whole story
tell 1t with the utmost brevlty; tell 1t truthfuy.
Should New York city by the sudden outburst OF
some volcano or any other extraordinary ecccn-
trlcty OF natures forces be buried in night, as
Hercnlaneum Pompeli, and at the expiration Of
hundreds of years be uncharnelled like those
ancient cities, everything appertaning to the city
and its people and Their business could be read IN
the advertising columns or the NEW YORK HERALD.
That cxquisiteiy VIVID fancy OF Bulwer, invoked
with such consumnatc skill In waking again to imagl-
native life the lava-bared cities at the foot OF Mount
Vesuvius, would not here be required.
panorama Of our busy every day metropolitan
life the advertising columns OF the HERALD. All
the varied pursuits OF our population are here sue
emily stated. The wants Of wealth and the pitttul
pleadings Of poverty here side by side unfoidca
10 view. The merchant and mechanic including all
the extremes OF their diversity business from the
trader in the cosilest foreign fabrics whose ships by
the score are traversng the seas or the 1arthest
and hose and stationery, and from the
fabricators endowed with rarest genius OF our
most splendid buildings and the plan OF our
beautiful Park and aoblest works or art to the hum
blest mechanics in our mutitudinous machine
shops each in his own way tell what he has to
sell and whag he can DO. The man OF wealth re-
tring from business, by dillgent attention to which
and persistent and udicious advertising he has
CURED handsome property, tells Of houses and
lands he has for sale, ana lie inds the needed pur-
chasers. The poor young man-no such style OF
young man as set forth in modern schools Of French
romance-Dut lie who is willing to work, who eX-
poets To work anu who feels within him conscious
strength OF purpose apd endcavor land II he can only
get al the right kind OF work. the OF
thing more than success, of brilliant achievements
in tue cnd--tes what he can do and wants
to do, and straightway he opens q pathway for
himself TO usefulness and eminence. SIC ita. al
NStU, none Dtlicl OF Tue poet, through
no1lY following his profession may not prove
literally true but it certainly very often proves
such young men, sic ttur al the nobest success.
Our wholesale merchants advertise their wares, and
straightway their colossal warehouses are enptied
Of their contents. Our retail dealers on Broadway
and those onN the Eowery and on cross streets and
along the uptown avenues, whose show windows
present every pleasing variety OF the finest silks and
satins, rcspiendens with every beautiful tint OF tie
rainbow; our retail dealers i'll whose stores are
to be seen the most dazzling display OF the
richest lewelry, cleaning with brilliant diamonds
and wrought in the most ingenious devices;
our dealers IN miscellaneous holiday gifts,
or all the lndntesimal and Imaginable toys 80 en-
ticing, particularly ut this season. juvenile eyes
ant! lancies; dealers In books of Intrinsic
value OF gilt and binding and rare worth OF contents;
dealers in laces, emorolderes and all the unrnen
tiona5e mnutin making up the lesser wants OF
lady shoppers dealers ia fine art fabrics in paint
ings and statuary end works OF vertu; dealers
liquors aad vine, auction dealers and every class OF
deaers every class of articles embraced within the
expansive range OF fashion, luxury and necessity
advertise their places and their products, and forth
with there is rush OF buyers and in the language
OF the trade vernacuar trade becomes buoyant
But visible on the crest Of the tidal wave OF adver
Users are Others, and likewise the imprnts OF It's
benedtsour operas, theatres Ethiopian minstrel per-
formers concerts, lectures, balis railway routes,
steamer lines, insurance companies, banks
presses hotel propretors clearinghouse keepers aud
the multitudinous OF maids OF special and al work.
MI this MAKES up the daily panorama OF our city
life to which we have referred To demonstrate
more distinctly our proposition that these daily adj
vertlsements are the positive panorama we assert
them to be we will refer TO some Of the different
Glasses OF advertising to be found every day IN the
ligE AID columns.
We will bern with the strictly and exclusively
financial. 1t Is broad and comprehensive branch
OF advertising. and though there are many borne
down by the perpetual burden OF impecunioslty who
cannot avail themselves OF the financial Offers spec
fed IT comes home to the bosoms and understand
ings OF everybody. Under this head we ina that
August Belmont Co. viii Issue letters OF credit for
travellers the Messrs. gothschild In Paris,
London, Frankfort, Vienna ana in all the principal
cities Europe. Here Ia just the kind of informa
ton for travellers going abroad, for In our day OF
rapid fortune making through Advertising "a every
body who does not know should know, many having
the PROJECT OF European tour would not know OF this
easy way OF supplying themselves ut intervals with
the money they require and thereby save the trouble
Of carrying too much money at a time and becoming
prey to sharpers or disciples OF the Paul Clifford
school, Next, the Atlantic and Third Avenue Saw
ngs Banks tel what they VIII do for depositors In the
way OF exempting them from taxes; tncn the gene
raj taxpayers OF Tie CITY told now they will save
twelve per cent on their taxes BY paying the same by
the close of the present years AFTER this strong In
ducements are presented for buying Rochester city
seven per cent tirst mortgage WAFER Works Company
sinking fund bonds, by Albert H. Nicolay, the stock
broker and auctloneer. Next In order, Butler,
Durfec Co., James r. Gilmore and Sam
mel Brown a. Son offer TO loan any sums
OF money that may be required on city anu country
real estate: then the National Trust Company and
Central National Bank announce the payment OF
dividends; the Park Bank VIII pay IN gold, Janu-
airy !, the coupons OF the California Pacific Railroad
Company; william X. Uley aad George W. Dough-
ertv Offer the highest market prices FOR Southern
bank notes: and lastly q good speculation in soda
ash presents itself under tue head of .'Hsiness 0p-
portilniriesn and long list--twenty-seven alto
Ccther--of speculative Inducements In the way of
going into business Gs partners, buying patents,
coal Yards inanuiactoEics and the ike, where with
capital rangin. ffom $500 to $4,000 men OF the
right business tact and energy can make money. Ot