The Cadiz sentinel. [volume] (Cadiz, Ohio) 1864-1911, 1868-07-08
Nexxnpauer Patronage.

This thing called newspaper patronage il
very curious affair. An old editor and
publisher, who has had many years expcr
ience, thus talks on this subject, all o.
which we fully endorse. He says: Many
years experience in the publishing bust
ness, has forced the conviction upon u:
that newspaper patronage is word Of ma,
ny definitions and that great majority ol
mankind are either ignorant Of the correct
definition or are disf onest, 10 strict bibli.
cal sense of the word. Newspaper patron'
age is composed Of as many colors as the
rainbow, and is as chahgable as a channel.
con.
One man comes in and subscribes for the
paper and pays for il in advance, and goes
home and reads it with the proud satisfac-
ton that it is his. He hands in his advef,
tisement, asks the price, and pays tor it,
and goes to his place OF business and reaps
the advantage thereof. This is news paper
patronage.
Another man says, "you may put my
name on your books" and goes off with
out saying q word about the pay. Time
passed on. and yoa wait money and ask
him to pay what is honestly due you. lie
flies into passion, perhaps pays, perhaps
not, and orders his paper stopped. This is
called newspaper patronage.
Another man has been subscriber long
time, but has never paid cent, and at last
becomes tired Of you and wants change.
He thinks he wants city parer. He tells
he postmaster he don't want it, and you
get paper marked refused. BIT does
the call and pay? lie wants his money to
pay for his city paper, he will pay you af,
ter while he says. But he never docs,
unless you sue hiu. And this, too, is call.
ed newspaper patronage.
Another man lives near you-he does not
take the paper--he. don't like the editor
the paper is too small for him-yet he goes
regularly to his neighbor's and reads it,
and finds fault with it., and quarrels with
the opinions of the editor. Occasionally
he sees an article he likes and begs or gives
half dime for the number. This is called
newspaper patronage.
Another man takes two or three city pa
pers and cannot afford to take home pa
per, but he likes it and comes into the Of
flee and begs one whenever he is in town. !.
This, also, is called newspaper patronage.
Another man likes the paper, he takes
copy for himself and family, and pays for
il; and does all he can to get new subscrb-
,rs--he never grunsblcs, but always has
cheerful word for the editor. II any little
tenn of interest occurs in his neighbour ood,
he Informs the editor. This is newspaper
patronage.
Another man has patent and wants you
o give it two dollar notice every week.
: 1t will be of interest to your readers"
,e says; but although knowing it will benc-
it him most of all, he does not offer to pay |
or it. This is called newspaper patron
'ge.
Another man has taken the paper sever
i years. but has not paid for it, and comes
n with four or five dollar advertisement |
nd ask you to insert it for nothing because
'e is an old patron Of yours. This is cailed
newspaper patronage.
Another man-"a young man about
.own'-no nsc Of his taking a paper, he
.ets married and hands in the notice with |
just hand me dozen copies" He gets
hem and when Sou mention pay, he loo ks
urprised- you i urely DO not charge for
uch things!" And this is callea news
'oper patronage. ,r
Another man (bless you, it does us good
0 see such men. TONES in aud says
The year for which have paid is about
o expire. want to pay for another He
loes 20 ald tetircs. This as newspaper
'atronagc.
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