The New Orleans crescent. [volume] (New Orleans, La.) 1866-1869, 1868-11-15

From the Savannah CGs) Repubiicsn.l
The papers tell MS that when Judge Pierpont.
the bondholder and ofice-seeker, sent twenty
thousand dollars to the merchant prince. Stewarf,
10 be used for the promotion of Grants election.
Helmbold, the Broadway apothecsry and cele.
brated buchu man." planked up hls forty thou
sand In behalf of Seymour. Where did the money
come from? This Is a text upon which we would
indite short exbortaton, to the merchants of the
South and especially OF Savannah.
Five years ago Helmbold was poor man but
full of business tact and shrewdness and resolved
not TO remain so. He cast about and found the
philosophers stone in the barrels Of printing ink
there were turned out from the manufactures Of
the North and distributed to every portion Of the
country. This he availed himself Of, and by Ju-
dicious, but most liberal system Of advertising,
chiefly In newspapers. has In very brief period.
amassed fortune. The more he spent the greater
his gains, until his bills now amount to hundreds
of thousands, and his receipts to: perhaps mil
lions. Nor was II mere experiment with him.
He gathered wisdom from the experience Of Others
In casting his eye over the business world, where
he saw meagre few who had amassed fortunes In
quiet sort Of way. he also saw that in nearly
every instance where man had 6nything worth
having, and advertised i freely, he had grown to
wealth. He had, therefore. only to follow 10 the
footsteps of his predecessors, and ne did 1t wisely
and well.
And now, why cannot our Southern merchants
end business men Of every sort, learn wisdom
from these same examples and practise the es-
sons inculcatedl There IL not solitary reaso on
why they should not /; but as general rule they
seem inclined to invest In everything else that
holds out half the promise OF reward. They re-
ject the true secret Of success, while Others are
making fortunes before their eyes by embracing
il. We can say, truly, that during our long con-
necton with the press, and close observation OF
the workings OF trade, we have hardly known an
instance where q man advertised his goods, wares
and merchandise on large scale and In the right
place, and failed to prosper. We have in our
mind, at this time, q number of Georgia mer-
chants whom the war left poor. and yet who, by
keeping themselves and heir business constantly
and prominently before the public, have risen to
independence. Why should such facts be lost
upon the great body Of our business menu
and | am not making enough to advertise" The
premises lead TO exactly the opposite conclusion.
II business Is dull, make it sharp by whetting on
the great grndstone OF the press. Ii will attract
people 10 your deserted doors and build up busi-
ness for you while II you continue to hide your.
selves "under q bushel." you may be sure the
dull times will continue. for nobody will find you
out. This is q fast and active age, an age in
which bold strokes win the prize, and those who
the past will soon find themselves distanced by
their more enterprisng competitors.
Another will say: al have tried advertising
and found II did me no good" Tzis IL also mis-
take. You may have tried il after fashion, but
not with that good judgment, system and perse-
yerance that you would go into apy other enter
prise which yon believe would pay when properly
followed up. You have either done 1t by titful
starts, followed by equally itful stops, put your
or else you have displayed bad judgment in going
into business that meets no public want and
which nothing short of 0mDipoteice could inspire
with life and activity.