The Hancock Jeffersonian. [volume] (Findlay, Ohio) 1857-1870, 1868-06-05
HE b ERGER, SCHUTTS & co.
ADVERTISJNG SWTNDI.E

Aoc4b, oS11 " L . q w.,
ADVERTIEING SWINDLE.
We believe we are bound to be
vIndled by Berger, Schutts & Co.,
neither we wish or not. Ifnot, why
we receive list of their creditors,
d in it find ourselves down for S45.
@ never advertised for them, bnt
used to do SO, and can only ac
INT Tor their wish to put us among
'se they owe because we were
ficiently wide awake to see that
IA their liberal offers for adverti.
g they were found to come out
all.
something over one year ago, Ber |
:, Schutts & Co., opened an adver- J
ng agency in Troy, N. Y, and
lt'eirculars and proposals for ad.
'tising to every office in the United
ties. We, among others, received
, and it proposed paying a price
lie below our regular rates. Know Il
that the custom of agents was '
ays to offer considerably less than |
es, wethought there was something t
'tten in Denmark" We there 7
advised them that we would do l
radvertising for a certain amount P
atung it at double our rates. i lp
firmaccepted without q demur. +
y we kpew there was Ore IN the t
len, anel we potided them, that e
wouit. do their work, at exactly
rates-naming, the amount-pay- .
It's to be made quarterly in ad
rel Singular as It may seem now = =
didn't hear from them agsin. In {
msaatime' cshsf papers received = 5,
rsoders and Che price was 80 To- "
that they accepted, and most Of -
n all over the country publishedi =
r advertisements for from three - =
'ix months. After about eight 2
this, Berger, Schutts & Co., went =.
N and nothing more was heard Ra
2 them till notifications were sent
q chicsgo that the sSchait two Pr
Fhom @ belonged to the, firm-had wi
lmed the liabilities and gone into me
Their assets amounted tht
'o.newhere about %, 900. which llifs
-" wishing to deal honorably :
their Sereditorsr-had given up 90 !,
atisfy those they were owing
an easily be guessed how much -
creditor win receive when their W
Of creditors shows an array of p, ps
It 1900 newspapers, the accounts :. :
iich range from $45 to s7OO- NJ
'yersgs being. perhaps. sIes. VI s,s
might be well to say here chat -. =
asses are not exclusively among C.l
try papers. as is usually the :
bat extended among such pa Ant :
as the Cincinnati Gazetse and =
,;.an,.s.f es'aSs.S.sFs g - 80 dur
} hope that this is the last time :.
he press will be swindled quite
tensiyeiy. There is mistaken -,
On among certain newspaper IN;
particularly IN the country, that :,
pace taken up with advertising -
nts to nothing. That if they
ct an advertisement paying any stra
at all, so much type setting is
and the money is clear gain -
dea is an erroneous one--in fact sbee
'essively stupid. They forget to N
very line of reading matter ex- TO u
an Improvement to the paper, war;
its circulation, and as conse- Ano
e, improves its value as an adj E,
ing Medium, and enables the ers !
'her to get better rates, When 1.-THE
1vertise for foreign men, we conn
& them rates-if they don't see alive
pay it their advertisement is W
at and reading matter is PIT ia,,to Z
of 81 W. 90 ao,,.o -. " Port
nanars dhn,t ID :. - 'na .p to p'
that agents for patent medi- per, pe',,
when trying to contract with nn,
ih uaas ters
Sla to S25 below what we nh;n ls,'
hone the nrsss IN agen
and nnhI;.h laa @ eo"s'"e ly W
ents, at higher rates, and put pa''
reading matter in. To 7
n a course would make the Il;
IL ~ ~ s Tiaoieo iess' im lfacir
reading matter before the peo- Efaeir
m octst M bnn,r frS kAeEuHi IN 'as puellsn- iblins
ltipa,