Evening star. [volume] (Washington, D.C.) 1854-1972, 1868-03-16
BUSINESS INDICATIONS.

So great have been the demands of business
men for space in the advertising columns of
the principal newspapers in New York that for
some time much of the room usually de voted
TO reading matter has been surrendered to them,
and so great was the pressure in this respect
on Saturday last, that of the four leading
morning papers, the Tribune and Herald were
obliged to issue a triple, and the World a quad
ripple sheet. That so large proportion should
at the same time so greatly enlarge their dimen-
sions is a remarkable Circumstance &c, and certi-
fes in an unmistakable manner to both the
sagacity of the advertisers and the enterprise Of
the publishers, who, for the sake of aceommo-
dating both classes of their patrons, are willing
20 incur so considerable an expense in addition
to their very large daily OUTLAWS.
Whether the greatly increased advertising
Observable not only in the papers of New York
but in those Of all parts of the country is to be
regarded as an indication of Improvement in
business, only as an evidence that business
men are more generally availing themselves of
the advantages of advertising, is not easily de-
termined. In all probability, however, it may
be fairly interpreted as demonstrating both
propositions, so to speak. And this, we think
rs the view that most persons properly quali-
fed to Judge Will take of the matter.
Aside from the indications presented by the
columns of the public journals, which register
the condition of the country as surely as the
thermometer does the condition of the at
mosphere, there are other gratifying signs thai.
Notwithstanding the fact that duIlness is COM
planned of in regard to some particular interests
the general business Of the country is steadily
improving, and that the season now beginning
will be a busy and rather prosperous one
But, on the other hand, it is not to be denied
that business men are beginning to understand
better the advantages Of newspaper publicity,
and to more generally reap its many and GER
tain benefits. And not only the class popularity
denominated business men, but the public at
large are learning and profiting by the faciIi-
ties afforded by small advertisements in a
widely circulated newspaper for securing cus
toners, efeetIng sales, supplying wants, and
IN fact tor transacting nearly all the ordinary
business Of life. BY adopting this course they
save both time and money; for, as buyer and
seller are thus brought into direct eommunica
hon, there is no longer a necessity for paving
heavy profits to middle dealers or COMMISSIONS
to agents and brokers. That business Is as
Stunning a new phase in this respect. so far as
our own city is concerned, the columns of the
STAR bear ample testimony,-as do those of the
Sun for Baltimore the LedJer for PHILADELPHIA
and the H,rdld for " sw York. The number of
short business advertisements published in
this paper each day has never been So large As
now; and, by reason of its greatly increased
and still growing circulation, IL yields a much
larger return 10 advertisers now than il ever
did before, though their augmented business
and improved circumstances fully attest that
they have never had ground for complaint on
this score.
That we are gratified with this state of affairs
we eheerfully admit, but it is also matter for
wider congratulatiOn: for no better index of the
business condition of a city can be had than the
columns of its newspapers. That the STAR
which Is peculiarly the organ of the people
should be prosperous, Is therefore pretty con-
elusive evidence that the general business of
Washington and adjacent cities is in a healthy
and fourIshing condition. Isn't it so, reader!