Dallas herald. [volume] (Dallas, Tex.) 1849-1873, 1868-01-04
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Thouror uppr0u.biU il hpl.dut'
renders n l,slmhIn lu'u.l hninm.
men toadyptIsothoIr oIgouda
In order ~ secure % lur-u ,nlo PHI,
that mono o. the yuriuu. articles in
tended cNprus'y for lhr hp,uhya
bc lclt ON thcir hands, to greatly dr
prcciatr in yaluo ere puoturrsyu u
rolls round,
There Is no surcr or spccIigr rose
10 fortune, for The man Wv business
than that of advertising. This is
the testimony Of reason "nd Of ulO
experience, II is the magic wand
that can coin riches by the shortest
route ant he who does not invok,
ilisnot the shrcwdcsl business man
Immense fortunes are made, ~ IL 10y
magic, by this wonderful agency
We have yet to hear ola single per
son, who has advertised largely and
judiciously, who considers the IL
vcstmcnt poor one, On the con-
trary, the universal testimony Of
those who have tried it is cnthusi-
astically in its favor, Many OF the
largest fortunes in this country
have been made by free use OF
printers ink. 1t has for years been
the daily observation and expert
cncc of business men in New York
Philadelphia, Boston, n n d other
large commercial cities, that udvor.
Using is essential to success in every
branch Of business. In fact, there
is no business that will not bear
advertising; and the few who uni
derstand this, profit largely by it.
lie, therefore, who sacrifices the
living public judgment to the opin.
ion of n dead past, makes great
mistake. Ic rejects the essential
truths of science and the facts OF
human experience. He is behind
the ago.
The system of universal advcrtis
ing is received as the basis ola wise
policy by nearly every business
man in the North, the East and the
West. Hence the rapid accumuln--
ton of fortunes in those sections.
The proprietors 0 f the Southern
press possess the same facilities fo:'
men of business to make known
their wishes to the people as those
of the sections just named, and the
same field for speedy fortunes in
vitcs them to enter the lists and
contend for the golden prize. Even
in the new towns on the great
prairios on the lake shores, in Ore
gon, in California, and the islands
Of the Pacific, Merchants, manu-
facturers, and others invoke the
power Of the press to make known
their busincss--and that very libcr,
ally. too. Yet, large majority of
the business men in the Southern
States, we regret to say, is slow to
"sce it," and profit by this means
of cnriching themselves. No where
is the field for profitable advertising
80 broad just now as in the South
What has been done elsewhere may
have been cYualod or e&ccllcd. Tic
same vessel which bore others on
tho tide to rapid fortunes, is still
:u!'oat and ready and willing to con
vey ali who wish to the same haven
of wealth.
There is no mystery in what we
write to those who are acquainted
with individual cases Of iudicious
advertising. The man, then, who
neglects to advertise, no matter how
great his abilities, will find himself
'distanced in the race for wealth by
his shrowd and far seeing neighbor,
For advertising is, 90 70 speak, Il
radiant light, with power to draw
to the advertiser the mass Of The
people.
The main object Of our paper has
been, and is by well considcrd ar
tclcs, to seek the promotion OF the
interests Of business mon by advo-
eating city Improvements, and also
augmenting facilities for comlnuni-
cation with the surrounding coun-
try, to cause trade to center at Gal
weston Gal. Bulletin.