The Cecil Whig. [volume] (Elkton, Md.) 1841-current, 1868-02-01
ADVERTISING.

What may APPLY be termed the Vendue or
Public Sale season Of the county is rapidly
approaching, when persons intending to
change their residence or business, or BOTH
offer their surplus stock, farm tools, house
hold goods, etc, at public auction. In Or
der to insure purchasers in attendance on
the day of sale, it is necessary to advertise
and much depends upon judicious system
OF advertising, whether the owners of such
property receive a fair price for articles so
exposed to public sale. The old time mode
of publishing Vendues, was to write out
half dozen or more notices of the proposed
sale, and stick those primitive advertise
ments about in public places. The bill
writer, on such occasions, was generally the
neighborhood school master, who had the
enviable distinction of being the best pen
man.
An Improvement on this rude mode of adj
vertsing, was the appearance of small
printed bill, with display head in moder
ately large type. This was finally super
seeded by larger and more snowy BILL
printed with assorted type, in which the
most conspicuous articles on sale were de
signated by staring capitals. This mode, to
considerable extent, is still adhered to-
bat it has been left to The Wig Jobbing
Office to bring out Bill such as the age
of printing aud the cultivated public taste
demand; a Poster where the articles to be
placed on sale are given prominence by
pictorial representations, which attract the
eye and draw the attention of every one at
glance. 1t requires no argument to prove
that the Pictorial Hand. Bills got mp by The
wing Job Otlicc are more snowy and at
tractive, and far superior for the purpose
they are intended, to any other Bills now
III use. This accounts for the eaeerness
those bills are sought after by all who have
an eye to placing in prominent manner be-
fore the public, stock and other articles they
wish to SELL
But shrewd business men are not satisfied
to stop at having their goods advertised by
Hand Bills alone, but having satisfied them
selves OF the profit Of placing notice in the
hands Of every man, of what he has for sale,
he does not fear to spend q few dollars more
in order to effect this object by putting his
advertisement IN the county paper. By this
mode he reaches every family in the circuit
Of his neighborhood, and extends a formal
invitation to every one far and near to at
tend his sale, and thus realizes frequently
ten times the cost of advertising.
We heard an anecdote, short time since,
which exactly illustrates the utility of adj
vertisng IN your county paper, when you
wish the public to become purchasers. A
couple of old friends residing in different parts
OF the county met, and after the usual salu
tatons, one remarked to the other "Whv
don't you call and see me? have q fine
assortment of goods at very low rates. u
The friend replied, "Because you haven't
invited me. | have been looking over your
county paper and find you do not ADVERTISE
And how should people know what you have
to sell or whether you want them to call on
you, If you don't tell them?' Here is the
grand secret to success in business. People
in this busy age have not time or inclination
to hunt up any man who chooses to estab
fish himself in the buying and selling busi
ness, in order to purchase his wares, unless
he sends them a printed invitation Of what
he has to sell and where to find him.