Tama County Republican. (Toledo, Tama County, Iowa) 1867-1872, 1868-05-15

Coon SICs.--One unmistakabe sign Of
the improvement Of Toledo is the liberality
Of her merchants and other business men
in advertising their various establishments
in the REPUBLICAN, thereby proving that they
are not crampcd for the "necdful" and their
business prospects are rapidly increasing
Why is it2 Because by advertising freely
their particular branch Of business is brought
before many more persons than people gen.
orally suppose. We have not the least doubt
but that our paper has, at least, 1000 readers
With such reading patronage it pays to ad,
vertise. Some may think this rather strange
that we should claim such an arrayof. readers
when our circulation, has been so currently
reported to be only about two hundred. In
reply to this, will say that our paper goes into
at least four hundred different families Of
Tama county, averaging these families At four
persons in each, will make reading patrons
age of sixteen hundred, in Tama county alon e,
but many of the four hundred not only 70
into the families Of the county, but before and
after being read in the family, are thrown
around in the Stores shops, hotels, offices and
other places, the proprietors Of which take the
paper, and pay for it, here it is read by that
class of persons who "cuss" the papers, but
read them at other poplcs expense; printers
call them newspaper spongers. This is q
much larger class Of people than many think
they number by hundreds, in county like
this, with population of over 10000 tnhab.
itants, where only about 1000 of them read
and pay for their paper, it would be safe to
put the ''sponging class at about four hund
red, thus giving us reading patronage Of
about 1000 persons. WHO says that it won
pay 10 advertise in the REPUBLICAN,, because
Of its meager circulation? Some of the bust.
ness men here stand up to their show Of en-.
couraging us to come to Toledo, others profess
ing, recently, to have made startling discov-
cries concerning us refuse, they may rest as
sured that their informant, whom we know, can
tickle the Imagination ofeach, and LOOK for
ward with pleasure to their positions as edit
ors and proprietors of the new paper to come,
uuA tHSll ds lOTcHuu, having IN
possession full invoice[?] of our office, will
know with what they are contendipg. They
will please bear in mind too, that we are not
for sale at old type rates.
Men who advertise prosper better than
those who do not as their business is brought
TO the notice of hundreds ofpersons who 9TH
wise would not have known that such parties
were in business. Some men deem il very
unnecessary expense to advertise their goods
in newspaper, and pcrsistentiy refuse to pat
ronize the printer. Such persons, We think,
stand in their own light their business grad
ually decreasing until their lailyreceipts are
but few shillings, and they finally die put
with the common disease Of such men; 'hard
times" Would not advertising be of more
benefit to such persons than no advertising at
all? Most certainly it would. Some Of our
merchants and other business men have taken
a hint of this, a nd ono Of our most prominent
merchants, made the remark not long since,
that advertising pays"