, 1868-09-11
The New York "HeraId, and James Gordon
Bennett.


Thirty-tWo years ago. the Herald, now so
grandly lodged, was born in cellar. From
his seat here, in the only chair, at an extern.
porIzed desk of piece of rough board, sup
ported by two -four barrels, the present pro-
prietOr gave to the world No. of the New
York Herald. He was everything then
proprietor, editor, reporter, and all except
printer. His whole capital, few hundred
dollars, was barely enough to sustain the
paper a week
The first number was a small sheet of four
pages of four columns each, and contained
thirty-two advertisements, probably gratuit-
ons in three months the size of the pa yes
was enlarged by about Two inches in length
and breadth, the columns were proportion
ately enlarged, and nine of its sixteen were
filled with advertisements and in 1910 the
HerdlPs pages expanded to their present d.
mensions, each of the four having six col
umns Now the New York Herald is a large
triple folio sheet of sixty columns, of which,
on this day, (Oct. 8, 1863 thirty, eight are
closely filled with advertisements. The pa
per has daily circulation of from 80, 900 to
100000. Its gross revenue is estimated at
$4,000 day, and the net annual income of
the proprietor has reached, it is said, the
large sum of 100000.
The aged but vigorous editor of the New
York Herald still takes an active part not
only in the business management of his pas
per, but in writing for its columns. Sur
rounded daily by his numerous body of ready
inditers. he is said, while moving restlessly
about the room in the heat of his peculiar in.
spiration, to dictate to them the leaders of
the morrow. At any rate, his style of scorn-
full banter in the treatment of every subject.
however sacred or digni6ed, whether directly
emanating from him or assumed, in compli-
ance with the master taste, by his obedent
subordinates, may be detected in each morn
ing's paper. Onesof the chief elements of
the force of the Herald is in its pertinacity
of attack. The editor, when he has once
seized victim, does not drop him until, like
a Scotch terrier, he has shaken and worried
him to death. He makes use of what may
be termed the advertising principle in his
leaders that is, by constant repetition of
the same emphatic sentiment and expression,
he rams, day after day, his peculiar views
into the public NAV.
Expediency may be said to be the ruling
principle of the paper in its discussion of
political and social questions 1t strives to
anticipate the drift Of public opinion, and
blows its powerful blasts in the supposed di>
rection of the popular movement. Whatever
may be the difference OF opinion in regard to
the views, taste, and influence of the New
York Herald, all are agreed that it has ac>
complished, witbgreat success, the main OBJ
ject of a newspaper. As a full and complete
reflector of the passing events and topics of
the day, it is unsurpassed. Its immense re-
ceipts are literally spent in providing the
paper with every possible Information from
all parts of the world. During the Ameris
can war it had correspondent in almost
every camp, and expended the liberal sum
of 81 900 each week to defray the cost Its
correspondents, who are everywhere, are ais
lowed the utmost latitude of expenditure for
the purpose Of obtaining early intelligence.
The London correspondent, on his own re
sponsibility, telegraphed across the Atlantic
every word Of the King of Prussia's speech,
at cost of more than thousand pounds
sterling, the draft for which was ungrudg-
ingly paid at the New York Herald Office.