Daily Davenport Democrat. [volume] (Davenport, Iowa) 1864-1874, 1868-09-25
0ome Interesting Remarks on
Advertising and Advertisers.

t-'' -'>'' Az F"PSs.l
Our readers have undoubtedly noticed
| tho full page advertisement Of Messrs Geo
p. Rowsll 4 Co., that appeared in yester.
days Herald. Tribune and Times. The
aggregate cost OF these Advertisements ia
cash--for they were published, We under.
| stand, on . cash basis-was not far from
$4,000. The other advertising Of the same
frm during the same week will make the
six days expenditure nearly, if not quite,
$4,000. And this 10 but . ANAL fraction
Of the yearly expenditure Of this advertis.
ing honse, in advertising itself.
| 1t doctor takes his own pills, surely
there must BE- some virtue in them. II On
advertising agent usss bic own business "a
increase il. that business must b Of soms
account Before eleven o'clock Of the day
on whieh the sdvsrtise0snt appeared, one
SIKH Of the money expended Was returned
in direct response to the advertisements. =
Mr.. Rowsll had been receiving new business
all day. and there was every probability
that every dollar Of the money would b 70.
turned before Saturday night.
We have In mind 90 meny varied and re-
markabls instances Of successful sdvertis-
ing that We stop for = moment to recall
some Of them. Prominent auone them ar .
the leading Wall street banking houses.
Everybody 10 familiar With the success of
Jay Cosks 4 %. with the national loan.
the result Of which, We know, the firm a.
cribss very largely 70 ito liberal advertising.
A little later Ne come upon one Of the most
brilliant successes Of the eeuntry-that Of
Fisk 4 Hatch, the Nassau street bankers.
aud the fiscal agents Of the Csutral Pacific
Railroad. What. with their energy, good
investment, and persistent advertising
(a0ounting the past year to not far from :
quarter Of : million Of dolla1), this firn 10
able tosupply the Central oil the tine With
mere oeoey than Il needs. The OaDe vapc.
cess has attended the advertising Of the
Union Pscido bonds, in which an immense
suo has been sxpsuded this year. OF the
medicine advertisers, Of course Hslmbold
stands prcnineuuy at the hsad-spending,
- he does, nearly thousand dollars day,
every day in tho year. He often sells, 81
rsssil, frem HE New York store alone, ~.
sssl hundred dollars worth Of his tonic in
single day. Tho wholesale orders are
simply astounding, and would hardly bs
credited By our readers II We should give
them.
Mr.. 8. n. retsingill, who rose splendid.
y, stage by stage. from printing office in
Connectieut. to wealth and triumph in this
city, next took the Geld, and has had .
most notable career. He did more than
Mr.; Bonner himself-so many .think-to
make the success Of the Ledger. &c Is es-
Aonsned in superb officse in the World
building, and 10 personally one Of the most
genial and liberal men n Nev York n
vas . prime mover in starting the Inde.
pendent, and 10 throush and throuch .
newspaper genius. Associated vith h;m
are Mr.. Bates, . gentleman horn "a ~. hn..
mess. and Mr.. Joseph Rieharda Ira fsrme,
Publisher Of Independent and Nafion
After NJ. Pettsueill cane John Hooc.,
who Aas built up to . verv 0pe poeie;s. ~.
advertising hose q Hooper c. -.
ware 10 With him q mariner ana Ie.d;n.
business manager.
Inc agencies Of Peasles 4 Co.. and EN-.
.son : Cs. are both very snssspeisise and |
Among other spscislti.s that A.. rr.h. "A
With great vigor by Mr.. Enersen. :" , 49,
0eossn the famous Gettybvre s,,;.s
wassr, which he's proved Q fountain az v.s,.s
uouet Toe mage touch Of the sdysrtissr
ever the agsocy Of Psaslee . 90. = h;.h
nov occupies the old offic.s Of the Ird.-
Ssooeot, IN Hickman street, Nr. W. B
Snattuck presidss, and RIGHT handaomelv
dcs: he aduinistss its aGsire. All ~ IN,
Uests ! %. advsstisiue end ali the Us,on
Psciie advertisisg has gone throush ii.
nsada. He be- nAds splsndId ereeses AZ
s.~vetysn'og he has teushse. cad Il iuoe ~
.nrowaog out ~ edsossoe ooasieeo ~ ~
soxse the eeaing II ths ~ Nalisoal NJ
ko0Ul0oeo 0QlnDSnws - ~ : - -