Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1868-12-17
Il EfgpgEES kPPEAL
rngssDAr MORNING, BEG. IL. rsos
TnE nrsrrIrs or ADvERTIsIxe.

EEE BEEEFITS OE ADVERTISING.
Tue lest papers Of other elites come to
us Haed with advertisements Of thelr
best houses setting forth the quality and
pFiess Of the holiday goods they are Of
fsTilg for sale. Except hsIf-doze~
dry-gOods houses and 5 few Others IL the
grocery trade, We have get to read in the
oOlumnsoftheAPPEAL(w which stthis time
IN ether years used to be filled q single
Christmas advertisement. Newspapers
sre expected 10 puff and blow, to labor in
aud cut Of season for sll Escorts
Of enterprises, sud We are ev-
cry day the recipients Of letters
advising Gs to /" go inn for this sud that
project, Tor the benefit CT Memphis and
particular Individually but We notice
that il every such Instance there is
never 3 word said about that encourage
ment without which nsither press nor
people can live. II commercial men de-
sire 70 sell goods, If they desire to in
cresse their trade, there is but one me-
diem through which they a 10 It, and
that L the press-as sn Editorial friend
sag tbs "srchimedisn lever that lifts
the worid.n Nov Is the time for
the eaterprislog in every line Of trade
10 adveftise. The city is hlled with peo-
pie from the country. They na:u-
rally look 70 the press to ind on,
Whsrs g buy tbs best aud cheapest bar
gains. They look over the "paPers"
and there they read OF only those who
sre advertised, and OF course to these
they g and # these they buy. The
consequence Is that the stores Of the
dsaiens @bo advertise Ia the APPEAL
ara filed from morning until night by
psrsons who buy for cash. We point TO
3. LowENsTETN & BROS, MENKEE
BROS. SEEssEL, WALKER Bros. & Co,
sEXNfEs & Co, MERRIMAy, BYRD &
Co, WOLF & Co, P. d. BARNUM &
Co, and a host Of Others whose style
AID tIls" can be learned by reference 20
Z advertising c5iumss. ASK any OF
the members OF these fras and they will
tel you that tbsig success is mainly ow-
ing 70 the,r advertising so largely IA the
dsilypresz. They viii tell you thai since
they commenced systematic advertising
they have doubled snd qnedrupled their
business, in many instances Increasing to
81 exts1lthst Il told il figures Wculi read
more Ike roBisnee than the sober truth
We have in cur minds eye as we write,
p grocery fgu that, by jUdicious adTer-
tisl0g-c0uir0lled snd directed by s.
member or IL, old and experienced in
iournalism-hss advanced to the first
rask, and nov Is quoted a1aong the mass
solvent, the most thriving and energetic
Of tie hcusss of its character in Mem
phis. Il Is such results as these that
point tAe value Of advertising snd give
character 10 the efforts OF tredesmen
who desire to keep moving" and
adding to their business. No man
can hope 10 be up with the
times who does not every dsy
address his fe-lloW-citizsns and make
known to them what he is doing and is
prepared 70 do. Advertise Il you wouId
keep pace with the times. Advertise II
yen would increase your business. Ad-
vertlss Il you would assist to build up
the broken fortunes Ct a town that can
not hope 70 be anything unless it's press
Is sustained by a liberal advertising pat
TonEge, sad 50 Is rendered independent
Of 81 ylcissitudes Of tine.
We cannot close cur remarks upon this
important subject without thanking those
o. our friends Who have SO literally pat
roniz=d The "OlD APPEAL"-one % the
solid and sucorlng Institutions Of Mem
phis-and who have helped Us to sustain
It's columns, every day filled With n va
riety Of news such as aptly photographs
the Zines sud seasons IN every section Of
the country. Il is 10 such Es these that
we are bsh0lde1 for the contrast that
makes a. great difference between those
who advertise and thoss who DO not, as
there Is between night aud dzy.