The Newberry herald. [volume] (Newberry, S.C.) 1865-1884, 1868-11-04
.afs Adyertising.

Does advertising pay? The
universal answer is that it does,
and hardly a person but can give
one Or more instances within his
OVID knowledge of men who nave
smade fortunes by advertising r
Ask not merely the patent medl-
cine men, but go to men in ordl-
f;aary mercantile business.
sask Mr. Bradley if it paid to
advertise the duplex Elliptic
Skirt" ox=- >&S.::,.,.
ests Ask Mr.. Weflsaif it pays to-, ad-
bsEertise e<the Psychological journal.
= ASK Mr.. Charles Russell ifrit
paid to advertise his new hotel
and dining knife. >:,s.! 80" +.
8 :, Ask Mr.. Gilman if it paid to adj
vertise the Great American Tea
Company. s.s5..:. -. =. ~. .
Ask the North American Life
Insurance Company: if advertising
has paid them. - s4.s3& - I
Ask Mr.. Packard or Mr.. Put
nam Eif aasef6sing has HELPED
Their monthlies. - q =.
1Es The 9aetiss that sensible skill
fal adyertisng pays ten-fold' bet
tersthan anyand all other invest
nents that call for, like amount
of expenditure. We have seen It
oaiaa haff dozen. leading papers,
and have felt it IN our own busi-
mess There is nothingthat pays
like adversisiing. 1t is, in reality,
.ssshe only royal road to wealth.
sAnd yet there is no element, Of
success So ittle,nsed and so. much
abused We have in mind SO
many varied and remarkable in
stances Of successful advertising,
- that wesstop for a moment to re-
oseaH ssome Of them. Prominent
among them are the q leadin 6
aWaH street banking houses.
Everybody is familiar with the
success of Jay Cooke & Co., with
the national loan, the result OF
which, we know, the firm ascribes
very. largely to its liberal advor-
tising. A little later We come
upon one of the most brilliant
successes of the eountry-that OF
Fish &aHateh, the Nassau street
bankers, and the fiscal agents OF
the Central Pacific Railroad. What
with their energy, a good invest
ment, ard persistent advertising,
(amounting the past year to not
far from quarter of a million OF
dollars,) this firm is able supply
ssthe sGentralsans. the. time with
more money than 1t needs Mr'
Hatch, Of this House has 40 peer
in New York for sagacity and
dseernmensin the whole matter
Of advertising, and he has the ut
raos+ fa;tb In IFS efficacy. The
same success has attended the ad-
gertising OF the Union Pac. fc
bonds, IA which an ilam ense sum
ahas been expended this year. Of
scourse Hembold Stands promptly
at the head-spending as ne does
nearly a thousand dollars a day,
: every day in the year. He often
sells, at retail, from his New York
store alone, several hundred dol
lars worth of his tonic in single
day. The wholesale orders are
simply astounding, and would
hardly be credited by our readers
f#e should give them.
@ The house of George P. Rowell
Co, was established in Boston,
1.-The first home of advertising agen'
cies, IN 1865. Meeting with un-
expected prosperity, it was soon
after moved to New York, and in
November, 1868, the Adpertiser's
Gazstte, monthly paper devoted
to entertaining matter about ad-
vertising and newspapers, was es-
tablished. The firm occupies an
elegant snit of,rooms inthe Times
building, running through from
sthe Park to Nassau street. The
mum bersof men employed is
eighteen, two Of whom devote all
their time to forwarding adver-
tisements to country newspapers,
and foarsare assigned to the duty
20 coo