The Bolivar bulletin. [volume] (Bolivar, Hardeman County, Tenn.) 1865-1888, 1868-02-01
About Advertising.


We take from the New York Tribune the
following remarks to business men, and will
add that It is the conclusion drawn from the.
experience of the most successful men in
the country. Let any one take up a news
paper now and see who It is that is adyerti-
sing, and advertising heavily. They viii find
1t to DO the business houses that are the
strongest and safest in the land They are
the ones that make money all tlle time:
ct is a great while since O new year has
opened upon a severer depression of business
than the present The holidays have lacked
much Of their accustomed merriment; the
shops have not worn their accustomed Christ
mas gaiety; the purveyors of gifts have for
the most part contepted themselves with fur
bishing up their old stock and making as de-
cent show with It as circumstances would
permit; and the streets have been less
crowded than is their won't about the close
OF the year with busy people choosing pres
ents for their friends and families Almost
every branch Of trade has been dull all the
present season, and there is little prospect
OF revival before spring Then we trust
better times may be in store for Us.
We are not alone IN our misfortunes
From the Old World csmes the same com
plant Of commercial stagnation. aud from
many Of the English and Continental towns.
no less than from our brethren Of the South,
arises the cry Of the starving. America in
deed Is not and for many generations can
not be, liable to the periods Of distress which
every now and then fall upon Europe. When
trade is dull IN England and men are thrown
out OF employment, hunger and misery fol-
low as sure as night follows morning. But
here, # all else fails, the boundless West Is
always open to the emigrant; fertile home
stead lands invite the laborer to work
wealth is always to be wruny from the teen
ing earth by industry ard distress car
never be general or long continued. The
cities and towns may contain for a time more
operatives than they can find work for. bu
the surplus is soon drafted off to the farms
the territories receive q fresh wave of immi
grafton the social balance readiusts itself
and all business reviyes.
In the meantime, how are business mel
to keep ahoatr Prudence and economy, O
course, are the two great lessons to b,
learned; but there is one part of these les
sons which IN dull times is especially apt {,
be forgotten. Be sure Of one thing: what
ever you have to sell, there are many peopl
ready to buy, even in the most depresse,
seasons Find them out; show them YOU
wares persuade them to buy of you rattle
than another When buyers are reluctant
sellers must be active It is neither ehea,
nor sensible to sit still behind your counte
and wait for the hustle of trade to revive
When business is dull, that is the very tim
to advertise. In the first place, that is whel
you most need to advertise; and in the sec
ond, that IS when people devote most time {
reading the newspapers, and when your a6
vertisement consequently is most general
seen. a few dollars invested in advertiser
than do more to revive a sluggish bushes
will anything else in the world"