The evening telegraph. [volume] (Philadelphia [Pa.]) 1864-1918, 1868-07-13

due, take IL, to the large increase in the
number OF buyers. The news-vendors for a
long while set their faces like flint against
the low price, and declared that their glory
was departed; but they are now reconeiied to
the new state Of things. They send in the
morning to the various Offices, or to a large
central shop in their own trade, for the copies
they want but the evening papers send to
them in flying carts. SO far as | know them,
the news-veDdors are respectable body. At
their annual dinner, some of the leading lite
rary men are almost sure to be present, and
to speak. Charles Dickens is the chairman
of their society.
PUBLISHING.
"Every inch of spare brick wall or boarding,
even an Old gate post or iron pillar, in London,
IS hired. Men of business have discovered
that nothing car be done on large scale with
out advertising, but they are not oontented
with the newspapers alone. The theory is,
that the eye is at last SO wearied by perpetual
seeing certain huge words before it, that at last
the mind begins to act and the object of the
Brobdignagian announcement is answered
But this, too, is all in one or two hands. Rail-
way arches, the insides of omnibuses, the
cabins of the river steamers, all boardings
where building works are going on, and the
thousand and one surfaces which great city
like this possesses, are contracted for and let
ont again in feet or inches to advertisers.
America certainly has nothing to learn from
England in this. The best bills have ever
seen on the London walls were printed, found
on inquiry, in America. They depicted some
thrilling scenes in circus, and the flight of
the imagination and the proportions of the
figures, far exceeded the achievements OF the
English printers. The newspapers now ex-
pend large sums in this crusade, the Tines
being the only one which despises it.
THE CIRCULATION OF THE LONDON PRESS.
"The Times is believed to still circulate about
sixty thousand copies daily, selling them to
the trade at wopence-halfpenny each. The
Daily Telegraph announces in blue letters, five
feet long, on the walls, that it has the largest
circulation in the world The actual sale is
from one hundred and twenty thousand to one
hundred and forty thousand daily. The Stand
ard, which advertises each week above its
leading article, its average daily circulation
during the previous week. shows a total
of about one hundred and twenty thousand,
but this includes the EUening Standard and
the Morning Herald, and of these totals a
vast number are returned on their hands. The
numbers given are the numbers printed,
which is very different thing from the mum
bers sold. The Daily Ne1CS, which started at
penny on Monday last, and which has not
got all its machinery in perfect gear, has sold
about $4,000 each day, and its proprietors are
sapguine that it Will be at the head before
many months have passed. The Morning and
BSening Star sell together about 25, 600 daily.
The Morning Post (high priced) scarcely
reaches 1000 day; the Morning Advertiser,
5000; the Express, evening paper (the property
of the daily Aeacs) is about $4,000; the Pail
Mall Gazette, 12,O0O and the Globe, 500.
''There is no really well-written weekly
paper in London selling at penny. All the
papers of that price are of an inferior charao-
ter, and are sold exclusively amongst the ar
tisaps and mechanics. They reach, however,
large numbers in the amount of their sales.
Papers which you have never heard of in
Chicago sell some 200, 900 weekly. The pa
pers which are read by the ruling classes (for
the want of a better phrase) are all fvepence
or sixpence each. OF the number, the richest
is the Saturday Revie,C. doubt, however, il
the Saturday ReVie,U ever reaches a sale of
10000 copies. The Spectator averages pro-
badly 1000"