The Evansville journal. [volume] (Evansville, Ind.) 1866-1870, 1867-03-19
The Value Of Neutrality-suspicious.
vile Newspapers. " III
IT Hectic TORS O. -tF1e- JOURNAL
Company Jre oceA gfotiaili,y met b4 al.

/
teTs the JoTRNzI
Company RI dceA gfdbaiiy met By al
vertisers with objections to our rates.
This, ltdatIMu, comes ONES from persons 10
who give tlsq subject very little
thought, oreYhQ are totally ignorant
of the principle and value Of adver-
Using. 3 ~ sa .is'
There is as great diversity in. the
relative value of advertising mediums
as there is in the different values and
qualities of the merchants wares and
commodities. 1t is as necessary to
exercise discrimination in the use OF
the one as in the purchase of the
other. There is as much reason to
require the merchantto sell all grades
and qualities of cloths at a uniform
and unvarying price, as to expect all
newspaper publishers to charge the
same rates for advertising.
It is the aim of the JOURNAL Com
pany to publish newspaper which
will in. all respects come fully up to.
the wants of our patrons, and secure
for it an unrivaled circulation in the
community where it is published. To
accomplish this, successfully, requires
an outlay which must be met by cor.
responding receipts. :.
The cost of each issue of the DAILY
JOURNAL is more than double, proba-f
bly, three times, that of any other pa
per published in Evansville. This
estimate includes the expenditure for
the News, (Telegraphic, Correspond
ents, Editorial employees, &C. The
cost of Telegraphic Dispatches alone
is double that of the only city cotem-
porary receiving them.
The JOURNAL, for years, has occu-
pied the position of the leading news
paper in Evansville or in the lower
Ohio Valley. 1t has outlived more
than score of defnnct rival estab-
lishments. It has now double the
circulatioas of any other paper pub
lished in this city, and-its acknowl-
edged Gprominence for SO many years /
gives it even greater value as an
advertising medium than its relative
circulation would indicate.
The aggregate capital invested kand
value of the JOURNAL. establishment, J
more tj.dh three Tines Is great As !
that of all the other four daily ne.os-
papers Of Evansville combined. The
proprietors, relying upon the appreci7
alive patronage Of this enter ppriAing
city, have made i this investment and
are making the continuous outlay re-
quired to issue first class Daily, be-
liesing that city pride and self-interest
would prompt, the business men and
citizens generally to yield them such a
support as would justify them in
maintaining such an enterprise, In
this we have. not been disappointed q
and we design the coming season more
fully to increase our facilities. li#li
We have, not written the, above III
any spirit of complaint; but to call
the, attention of a few business men
to the true principles of advertising,
which they apparently fail to cceompre-1
bend. Neither dove. design TO- to re-
feet injuriously upon our cotempora-
ries, with all of whom we are on terms
Of pleasant business intercourse, aud
of whose success and continued pros
perity we, arc in no wise, jealous,
There are few better indfces Of city's
advancement than the patronage ex-
tended to its newspapers; and the !
success Of all wal be a good om1en ed 4 for +
Evansville
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