Public ledger. [volume] (Memphis, Tenn.) 1865-1893, 1867-10-08

take your bait and be not hooked, he will
come back to you. Most Of my fish would
reason thus: / cannot lose anything,
for, thirteen postage stamps in pocket,
risk nothing by second venture" But
depended most of all on securing in
each OF my clients the very best adver-
tising medium could desire for ! no
tice that whereas people who get stupidity
swindled are apt to hold their tongues
about it; persons successful in matters
of doubtful issue are invariably anxious
to inform their friends how very shrewd
they have been. In week | resumed
my advertisements; three more insertions.
| had not miscalculated the result. No
fewer than one hundred and ninety-four
applications came from original share.
holders" At the end of ten days the
total number of my subscribers amounted
TO seventeen hundred and forty.eight.
You will guess, perhaps, that | now
kept all the stamps. You misjudge me
cruelty, and do injustice to the salutary
lessons of confinement and contempla-
tion. returned the stamps of eight
hundred of the applicants, with thirteen
more enclosed in each envelope, and the
same reference TO Genesis, taking care
TO reply to only half the letters from each
town, Then | inserted my last adver-
tisement:
"The Good Thing.-The advertiser
requests the indulgence Of his corre-
spondents. They are so numerous it is
utterly impossible to reply to all by
return. He assures them, however, that
each client shall receive due attention
in rotation"
In fortnight | was inundated with
letters. They came from all parts Of the
kingdom. Many of them were stamped
with cornets, crests, and menograms,
that surprised me, though | had made
such proficiency in the study OF such
devices on spoons in by-gone years
My friend, the porter brought the letters
to my lodgings every morning and
evening on pair of hand-trucks, until
in all ! had received twelve thousand
four hundred and seventy.one. Then
Messrs. Danton h Birch had their atten
ton directed to the fact of their house
being used as my address. They sur
prised their porter in the act of run
ming" cargo of my letters; him they
discharged; the letters they con6scated
1t grieves me to reflect on the melan-
choly fate of the porter, likewise the
number of postage stamps diverted from
their regular channel. 1t is fair to say,
though, that / believe Messrs. Danton Il
Birch religiously returned every postage
stamp that fell into their hands. This
is highly satisfactory to mind, etc.
Even / could have done no more.
To inquirers for the Good Thing: See Luke Z,
81. Go and DO likewise.
With view to attract into the paths
of honesty and virtue those Of my mis-
guided brethren still pursuing the highly
reprehensible occupation of vulgar rob-
berry, subjoin my balance sheet, which
cannot fail to prove an incentive to the
practice of honest labor for daily bread.
In proof of its having taught me the
beauties of rectitude, wish to call at
tention to one item it contains. | refer
to income tax. Ny gentle and retiring
nature could not brook return to
undergo the scrutiny of curious survey
or but recent number of the Times
contaiBs the following notification
The Chancellor of the Excbequer begs
to acknowledge the receipt of the second
half of Bank of England note for ten
pounds, on account of income tax, from
NJ, Esq" Need l add that M. stands for
Ne?
| wish to add general moral
To steal in the lump from any one
person is disreputable and foolish,
besides rendering you amenable to the
law but so to conduct your negotiations
as to distribute a given loss (your pro.
ft) among the largest possible body of
constituents is the true theory Of com
mercial prosperity
THE BALANCE SHEET.
DR..
To cash received: S. d. |