The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1867-04-23

y
From every section of thef country
come testimonials, Of the advantages
derived from wellregulsted systemo OF
advertising. A surer or safer invest
ment for business men cannot well be
imagined. 1t puts them before the pub
licin a beneficial light, they become
..tknown and read of all men" and reap
an abundant harvest from the seed thus
sown. There can be no doubt of the
fact; patrons declare it; newspapers as
sert it: and experience conclusively
proves It, Here are few cases gather
ed from various sources illustrating this
point. HS - :. 'iis'''
an eminent Bostonian who had regard
ed an advertisementin in; a newspaper as
| a personal to- call, and said:
tiSYhile j sometimes hesitate about en-
tering store, the proprietors of which
have not thus sent their cards to my
resldence, always feel certain Of cor
dial welcome from the members OF an
advertising firm
ttA shreWd business man once adver-
tised trihing article in manner
which could scarcely prove remunera-
| tive, His neighbors expressed their re-
Rret at his Jolly, but he appeared con-
tented. Though his gross sales OF the
article did not cover the cost Of his ad.
vertising, he attracted a new class OF
people TO his store, and his shrewdness
paid him in a very short time, for new
eyes saw what; he had to offer in addi-
ton to the specially advertised, and
new purses came under contribution to
The Indianola (Ind.) HIsitor relates
this incident: HIu 1881, young man
!; was employed in this place as clerk in
: house, at the moderate sum OF 81 per
week, In the fall OF 1862 he went into
, a small business on his own hook. In
1858 he formed a co-partnership with
his brother. When the Senior of the
firn threw his little bark on the sea OF
public trade, we suggested to him how
TO advertise. He took our advice and
followed it strictly to the letter-using
: more printers ink than all the business
] firms of Indianola combined. The re-
, suit of our advice, together with the
honesty, integrity and go-aheadative'
ness of this firm, has given them q
competency and foot-hold among the
people OF Warren that will tell big II
] after year" tT'.-'l=
I a Western cotemporary says: 'Ad
r vertising Is to the trader what plough
' ing is to the farmer. There would bl
q some natural production If the sod 0
t the earth was never broken, and ]
Q would hold about the same relation t
n the production of q well cultivated
Il garden. that the profits of unadvertiset
trade do to the advertised" u
Another declares that, "Now-a.day
nobody but the slowest, dried up oil
fossils ever question the advantage Q
: advertising. One might with as mucl
= propriety Doubt the evidence OF his owl
Z eyes and ears. The style and extent c
J a business mans advertising Is sur
y test OF his energy and capacity, tn
p quantity and quality of his stock, an
y 1.-The amount OF business he transacts.
= Prentice, of the louisville Jour'q
!. tenders his advice to the public, "Heve
y buy goods ofthOse who don't advertise
y They sell SO little that they have to SCI
dear. Hi1lg = ti'tfl la- ii'sli...
~ Saws the Delaware Republican: ttW
y believe it Is rule, with scarcely an az
Le ception, that in every community th
! merchants who advertise are succeSstI
and deservedly so. They are the me
who keep the best stock of goods an
H. sell cheapest f5t s-s.. t# -5-.f.-trFF
n The following comes from Ne
i York paper "the changes goingson
9. society make it necessary for businei
man TO keep before the. people. II
he expects TO succeed In trade, 9 lalr 81 stat !
ment of what he is doing, and Will d
d is necessary for himself and those dea
Id ing with him. He must make th
as statement, and does do it 1h some ws
If he sells anything. ,,.s.-.,,.
People are quite apt to go where the
attention is called, and II they fiji
ay things as represented they will pu
ee, chase there in preference to spendiI
y. their time seeking elsewhere. ssi- ~