Daily Ohio statesman. [volume] (Columbus, Ohio) 1855-1870, 1867-07-08
The Scheme to Get OF UnsaIeabIe
Wares.

clothes dealers, brass jewelers., &C. IN prom
ising gifts to every man, woman ana child,
who chooses to invest a dime In tnelr un-
saleable wares, has become so common, that
even newspaper men, who cannot other
wise get subscribers, resort to it, sometimes
with profit to themselves, but always with
loss to those duped by the shallow artitice.
The old Spanish adage, that "good wine
needs no bush," which has come down to
US since the days when limb of tree
with green leaves thereon, stuck up before
a house, showed the thirsty traveller that
wine was there to be had, sjustas applicable
to gift enterprises, in the way of getting
subscribers, as was the bush to the thirsty
denizen. A good newspaper needs no bribe
to get it subscribers-its own merit Is the
best mode of filling its subscription list.
To illustrate: TIE STATESMAN 1--WE speak
advisedly) has now a circulation, Daily,
Tri-Weekly anu Weekly, single and COM
bined, larger than the Jo1nal-our Daily
edition printed greatly outnumbers the
Journal-our Tri-Weekly standing as three
to it's one, and our Weekly edition stand
ing as seven or eight to one-the aggregate
of that of the negro suffrage organ. The
reason of this great disparity is because
The STATESMAN is worth the money 1t costs.
In sound political information, in current
news. in family reading, in enterprise, and
In all other things that constitutes first
class paper, 1t has a rank that our neighbor,
unless by a total change of programme,
including politics, can never hope to
achieve. Because of this large circulation,
subscribers pour in upon us from every
quarter, and our advertising is rapidly in
creasing. We resort to no gift enterprises
to enable US to circulate The STATESMAN
our paper wort h more than it costs, and
our p ltrons need no Peter Funk lodges
to nuke them subscribe, pay for and read
The STATESMAN.
Our reighbor OF the Journal, we are sorry
to see, either from want of newspaper en-
terprise, or from the lack of taste, tact
and talent, three very necessary attributes
of good newspaper, resorts to the gift
enterprise scheme-the only enterprise
that paper has shown for months. 1t ad-
vertises books, jewelry, ETC., as the reward
of those who can get their neighbors to
subscribe and pay their money for that
paper.
We do not complain of the fact that the
Journal, fl nding that the Jordan of Negro
Suffrage is hard road to travel, is forced.
like other venders of useless wares, to offer
bribe to those who can get persons to
subscribe to the sheet, for, to make it a
foeman worthy of our steel, we wish its
subscription numbered thousands, where
it now numbers less than hundreds.
The old saying that there is ''no use of
being fellow unless you are the biggest
kind of fellow" is well illustrated in this
effort of the Journal to mend its fortunes.
Without the getters up of this magnificent
scheme" being, perhaps, aware of it, these
prizes are peculiarly appropriate ones.
To the getter up of one list, they offer
copy of paradise Lost" What could be
a more appropriate gitt from the organ of
a party about to fall, as LUCIFER did, never
more to rise? No copy of paradise Re-
gained" is offered, for that book symbols
the future of the Democracy. as unerringly
as Paradise Lost does the fate of the Negro
Sutfrageites at the October election.
For another, and larger list of subscri-
bers, the offer is copy of Shakespeare,
which, in the person of Dogberry, contains
a life portrait of the Journal editor-in-
chief. Nor is portrait of the Local want
ing, for he is daguerreotyped by Macbeth,
when his ''local" appears, and ths chief
exclaims:
thou cream faced loon
Where eettest thou that Goose look 2"
The Poetical works of WALTER SCOTT are
also offered as premium for still larger
list. The winner of the prize can find in
the answer of MARMIoN to DOUGLAS, a re-
ply most apt. if given by the STATESMAN to
the Journal when the editor of that sheet
claims that its circulation is as large as
the Statesman,
Lori Angus thou hast lied"
A small edition of Byron too, is offered
as prize. In its pages where the author
says
"a hook is book though there Is nothing in it."
is the best apology for the tameness of the
Journal in its book form. The excuse re-
lleves it of the charge of imposition.
But the prize of prizes, offered for sub
scribers to the Journal is lone copy OF
MAYHEw's illustrated Horse Doctor" This
is fit and appropriate. The "poll evil
will rage among the Negro Suffrageites
as an epidemic this fall, and horse doctor
book might be of use to other animals
Besides this, 1t is illustrated, and the long
cared tribe that spend their time and bur.
den their conscience in getting subscribers
for the Journal can no doubt see their own
counterfeit presentment" in the shape o.
the biggest mule in the book.
That the Negro Suffrageites will bs
badly defeated this fall is in the nature
ing buried so deep that no political res
direction trumpet can avail them, the
Journal offers one copy of "China and the
Chinese" That country being immediate
ly under ours, the Journal hopes some of it
friends may dig out of their grave and by
taking the near cut, go to China instead
of returning to Ohio, and that hence, de-
scription of the country and of the people
among whom they may suddenly FIND
themselves, may be a good thing to have il
the family. There is sense in that.
To large number of subscribers the
Journal o ffers Novelty Sewing Machine
This will remind the unfortunate owners o
the complete sewing up" of the whole Re-
publican party, whose days commenced in
war. ends in the negro. The fate thus
awarded will be SO just, that none will wish
to ''let her rip" any larger.
There is one prize that if the Joama
could offer, would be worth all these. II
is BRAINS. Because it tried the experiment