The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1867-09-25
Progress and Revolution Of Business In
Now York.

The columns Of the HERALD show an aston
ishing increase Of advertising this season over
any corresponding season In previous years.
This unerringly indicates the activity and pro.
gress Of business as we'll as the revolution that
has taken place In the manner of conducting
T. In fact, the amount Of vitality or life any
description Of business has IL shown through
our advertising columns. There is scarcely
anything in the way Of business that Is not pre-
scented and may not be seen at glance under
the different heads; and the variety is as Ne
markable as the number Of advertisements.
There is hardly any branch OF trade TINT is not
fully exhibited except that of the booksellers
and that represented by the old sailing ships |;
but these have no vitality. The booksellers
and publishers have little enterprise, and do a
small business, comparatively. They arc not
up to the spirit of the times, and foolahly
imagine they promote their business by adver-
Using in few sleepy periodicals AMI journals
that no one sees. The old shipping merchants
stick to certain newspapers from a sort Of con-
sentative notion and for old acquaintance
sake, without any regard, seemingly, 10 the
uselessness Of such medium for reaching the
public. Nobody beyond the limits OF Water
street and few other localities near the
wharves knows there are such things as sailing
ships nowadays. 1t is quite different with the
merchant steamships. They represent the life
and spirit of the age, and hence long list of
them may be seen advertised in the HERALD
every day.
But there has been remarkable revolution
produced in business and in the manner Of
transacing it, through the advertising columns
of great and live newspapers. II is not only
so in this country but In England also. This
is seen in the London Times as we'll as in the
HERALD. In former times a person wanting
anything, or having anything to offor to the
public, employed an agent or agents. To
accomplish his object he was put to great
deal of trouble and expense AMI lost a great
deal of valuable time. Now he sits in his
house or Office and writes in few minutes an
advertisement which, for O few dollars, he
spreads before hundreds of thousands OF
people. The next morning he receives packet
of letters as large as ordinarily passes through
many country post Offices In this way the
medium. The advertiser is not confined to the
one or two parties that agents used to bring
him for the transaction of business, but he has
the greatest number and variety to select from.
He sees at glance who or what will suit him,
without loss of time or further expense by
agents fees or otherwise. Thus parties are
brought face to face with each other, finish up
their business without delay, and proceed to
something else. An extraordinary change has
taken place within few years in this respect,
and, as we said, our columns show how COM
pletely this system Of conducting transactions
through advertiging is revolutionizing busi-
ness. II win not be long before this practical,
sensible and cheap way of doing business, will
do away with all intermediate agencies, and
make the great newspapers the medium Of all
transactions as well as of information and
ideas.