St. Mary's gazette., 1867-04-04
ADVERTISING.
B. B. Esqr.

Ru.iucss-meu Of all classes have long
admitted the advantages to be derived
from a well-rsgulated system Of sdver-
tisiug. To succeed in any undertaking
one must make himself and his cause
known to the public whose patronage he
solicits and upon whose favor he depends
Failing in this, he fails in everything :;
business seeks other channels. whittier 1t
is directed by the agencies now IN oper-
ton for that purpose his golfers remain
empty his customers are few, ana MS
sales unremunerative. Experience teach
cs US that such man rarely succeeds
! However brilliant his prospects may ap-
pear, however Jealous he may be IN his
work, and however eager fof advance
mcnt, if he neglects the elementary step
of introducing himself BY somo method
to the people whose wants he would sup
ply, they will ever remain III ignorance
/ Of his attainments or his merchandise,
and their trade and custom will flow to
other marts already established by the
means he disdains to avail himself Of
SO true has this become at the present
day, that advertising aud success arc al
most synonymous terms when applied 10
labor or industry.
Some writer on this subject has VEN
tured the remark, that there is not q
single instance of failure under system
of advertising We believe this to be
truo. Common sense teaches it, and
every days experience confirms it, while
the observation of each one who has ever
examine. the subject, or who will now
take the trouble to do 50, must lead him
to the same conclusion. The rule holds
good in all departments, and IN every
| place. 1t is as essential in the town as
in the country nor is the latter in any way
excluded by the former. Show US your
village paper, and without further knowl-
edge we will tell you, from a glance at
it's local columns, who are its active, en-
ergctic business men. The man that ad
vertise., shows not only business tai
ont above lis ncighbors, but he may be
at once reckoned among the independent,
generous, and public-splritcd of the COM
! munitv. lie who hides his light under
bushel, when such advantages as those
at present afforded are So freely offered
4 him, does not deserve to succeed. He Is,
and always will be ranked among those
who make failure in life Twill do no
good for such one to mourn over the re-
suits, or murmur at tickle dame Fortune :;
it is himself, and himself only, that is in
fault No man occupies so low spoke
| in fortunes wheel, but that he may, with
persistcncy and effort, raise himself, if not
to an eminent, at least desirable position
in the business community, and prove a
living example of the success sure to at
tend him who helps himself Fortune ls
not SO tickle AS we are inclined to believe.
! Our own faults are too often laid to her
charge. Her hand is equally open to us
all and the manner in which we grasp 1t
depends not on her, but ourselves. Clasp
it with a strong grip and determined
will, and we shall be raised to fellowship
among our equals and rank with the sue
ccssful and honest.
Admitting, then, the necessity to busi-
ness men of an extensive business acquaIn-
tance and vide reputation, We are next to
consider the best means of attaining so de-
SraDle an euu. uc Suototi VI Hi"uy
wears. which we know makes the law, as
well as The experience and example of all
practical and thorough going communities
furnishes the same road thereto.-a syste-
matte and energetic course of Advertising
it will not fail, it riW be successful, for we
know from fact. and figures established be-
yond dispute, that he who casts his bread
upon these waters is sure IN return TO reap
a rich and an abundant harvest
There are different methods of reaching
the same end, yet we do not consider them
all equally judiclous or profitable; money
can be thrown away in this as In other
undertakings, and so it behoove. the ad
vcrtiscr not ouly to place himself in the
best but al ia the most judicious light be-
fore the public upon whom he is dcpen
dent. Many, as every one who pass sthrough
our streets. soiourns iu the Country or trav
els over railroads. well knows seek to do
this by posters, handbills, the palLtpot and
the brui h; yet we doubt if one ever stops
to perusc the poster, or more than casts
hi. eve over the letters imprinted by the
brnsh. The former is among the things
that were. after the first raln-s.orm, and
the latter are obiterated or rendered H.
terrible by n thousand different causes CON
.,ant,v Al work 4 circular through the
Post Office meets with still less number
Of readers; s!a.lo glanec at - cont-Ct',