Delaware gazette. [volume] (Delaware, Ohio) 1855-1886, 1867-11-15

paper We have also, at heavy ex-
pense, dressed the paper in new type Of Z
a pattern which enables Us to put con-
siderable more reading matter in the
same space than we could with ahe old,
and without materially reducing the
pIainness Of the print. Yet every one
VIII understand that the expense Of set +
ting up the paper in the smaller type is
considerably Ggreater than that Of set
ting It up in the larger ones, because it |
requires more reading to I'll a given
space. It viii also be understood that
the fewer advertisements we have the
more reading matter is required to ill
the paper, and consequently our eKpen-
ditures for composition are greatly IN
creased, while the source Of our profits
1 is taken away.
Again, Is viii be remembered that we
have, at considerable cost, enlarged the
paper four columns, thus largely in
ereasing not only the labor and expense
of printing it, but making difference
against usin the price of materials Of
over $4,000 yer year.
But some tell us that they can get
Cincinnati or New York papers for less
than the subscription price of the GA
zErTE. 50 they can get wearing appar-
I eI and furniture considerably cheaper
in New York Philade1phia than they
can here, but is that a good reason why
home merchants and manufacturers
should not be patronized? And is it
fair to expect us with limited capital
and facilities to compete with immense
/ joint stock establishments like the Gin
cinnati Commercial or New York Tri-
bune2 AS reasonably expect the eoun-
/ try retailer to sell goods as cheaply here
4 as a. T. Stewart can sell the IN in his
Ipa1atiaI rooms ON Broadway. But per
haps we viii be selfshly answered that
this does not change the fact that pa
Il per containing more neWs-and reading
matter than ours can be obtained for
less money. Suppose this is true (which
It's not save in exceptional cases. are
! you therefore willing to sacrifice your
/ home paper and send your money
abroad because, f0rsooth, you can save
by it a few cents per annum? Can you
for such a paltry sum dispense with the
home news and slight home interests
It would be well Tor you to remember
that a good county paper is always OF
much more value TO the county than
the county is TO it, and it is not only a
matter Of interest but matter of duty
for the people Of the county to sustain
/ it. Your county is better known abroad
through this medium than any other,
and if you desire to be creditably rep
resented you should not withhold youl
support. You cannot benefit youl
county by patronizing establishment
ia a7ew York, while you certainly car
benefit it by Patronizing any good ano
worthy establishment at home.
We conclude this plain talk by giving
our patrons a few facts to which we in
!. vite their kind consideration.
The quantity Of reading matter ",
publish is excelled by very few county
papers in the State. There are nom
which contain more news and few al
! much.
The GAZETTE is now as large as an,
: paper Of its class in the State, and yer,
: few Of our exchanges are nearly a
large.
d N--4A 2 -s-A@e'--- EtN-><-- EA--~ - e+I -NN q
any paper in the State, and considera
I bly, lower than that of some not so Iarg
in size
We exclude all Objectionable adyel
2 tisements, and have refused colnmns c
e this stuff which we were offered tn
, cash to publish. a very few were cor
I ttnued on account of old contracts whic
we were bound to fulfil.
We cannot dictate to our advertiser
how end what they shall sssttvertiss.
some Of the advertisements are old an
stale it is not our fault. We can onl
! suggest to our patrons that it is bette
: to change their advertisements Ofte
and keep something new before th
public eye.
3 Finally, advertisements ere by n
+ means a loss to the general reader.-
! They reflect the trade and business {
\ the community, a subject in which ey
= cry reader ought to be interested.
. large proportion. of our advertisement
! are changed every month, and we DEF
i any country paper to make a mere n
: spectacle showing in this department.