Cedar Falls gazette. [volume] (Cedar Falls, Iowa) 1860-1895, 1867-06-21

Is necessary for good business educa-
ton, or for collegiate course. In this
we heard but very little of
the examination, our time being taken
up in the lower departments.
From what we were able TO judge, in
as careful criticism rs we were able to
make In the time allowed us, weshould
say that the examination throughout
reflects the highest credit on the prin-
cipal, teachers and pupils. and that the
public schools of Cedar Falls, as unit,
are moving forward with commendable
progress.
Taking the $50 attending the Union
Public School, the 800 attending school
at the Home" and the select school
taught by Mrs. Nichols, and the num-
Der attending school in this city 10
found to be nearly 1000: pupils. This
we think Is good showing educa-
tionally for city of the age and size
Of Cedar Falls.
LARGE SALES OF MACHINERY.-We
have heretofore called the attention of
our readers to large sales Of farm ma
chinery the present season by the thor
ough business firm of Hunt & How
land. Commenting on 1t as a move
ment In the right direction by the
farming community in thus providing
themselves with oil needful farm i'm
plements in anticipation Of q bountiful
harvest. We then spoke of the large
business that this firm were doing, but
a recent call around on Second street
and few moments survey of their ex-
tensive stock and numerous varieties Of
all kinds of machinery convinced US
that not the half had been told. 1t did
seem to US that they had sample Of
all kinds Of machines in their line,
in the United States. A
look at the good qualities Of one ma
chine would convince us of its practic-
al utility, when turning to another
one lately introduced, we could see
an improvement that suited US little
better, and 80 on--we had to stop; even
now we might write full column in
praise Of their machinery, and then
scarce be doing justice to the subject
Their largest sales have been in Broad
Cast Seed Sewers and Corn Planters,
Notwithstanding they now have over
sixty reapers and mowers sold, with
stamped contracts for the same, and
they are Just now commencing TO de-
liver the.machines contracted for, to the
purchasers. This, In addition to the
numerous sales of reapers where the
machines were delivered at time of
sale. One great secret of the success OF
this firm is that they advertise liberal
ly. Every farmer in Northern Iowa
almost, knows the firm Of Hunt &
Rowland. Mention the name of the
firm one hundred miles from Cedar
Falls to the people in the farming dis
tricts and they will say "yes, ! know
them and have dealt there.n Their pop
ularity, we may safely say, has been
gained by fair dealing with their GUS
toners, and by literally advertising. =
Through the columns of the paper the
the people learn where they are and
what they are doing and when once
they form an acquaintance by dealing
with them, they learn to "call again. +"
We think the above good illustra-
ton OF. the truthfulness of the follow
Ing which we clip from the State Reg
fstcr: m
Experience long ago demonstrated
that the true key to success-the phi.
losopher's stone-in all kinds of bust
ness which draws its sustenance from
the public, is ADVERTISING. Any per-
son Of observation, when he stops to
think, and looks around and sees those
who have grown rich surely and rapid
ly, will be forced 10 acknowledge that
1T has been those who first told the peo-
pie what they had, and then quietly
gathered in the money which those
people brought to their counters. If q
man has anything to sell, II he has q
trade whose cunning and handiwork-
manship possess even common merit,
IL he wants to sell tho people this or do
them up In that, he has only to parade
the fact before them, and his harvest Ia
sure to follow. Looking daily through
our Iowa exchanges we notice almost
invariably where advertisements crowd
the paper so much that but a few coli
umns of reading matter can be got In,
that those few columns are entirely
filed with accounts of the activity OF
their trade, the rapid increase of popu-
lation, and their unparalleled advance
ment in prosperity and wealth.
Hardly a day passes but what half q
dozen persons come into our sanctutn
and inquire for papers from different
points In Iown--wishing to ascertain
the address of certain business men In
those places. Sometimes they find
what they are searching for, but very
often they throw the paper down in
disgust, and say "Well, If man has
not enterprise enough to publish his
business, very surely zoe wish no bust
ness with him !" or, sometimes, will
add, when they glance ut tho 1paltry-
columned advertisements; "If that
town has no more life and trade In IL
than Is indicated in the patronage Civ
ontheir paper, we certainty donot wish
to go there, and will look some other
way for location" This fact Is of
daily occurrence, and what significance
attaches itself to the truth Is plainly
apparent to every live manu- 4 is9 :.
'''''''-''''''' a3larried. is's5