The Weekly Perrysburg journal. [volume] (Perrysburg, O. [Ohio]) 1861-1???, 1867-08-02
Advertising and It's Results.

| From every section of the coun try come
testimonials of the advantages derived from
well-regulated system of advertising, a
surer or safer Investment for business mel
cannot well be imagined. 1t puts them
before the public in beneficial light. they
become known aud read of all men," anu
reap an abundant harvest from the seed,
| thus sown. There can be no doubt of the
fact; patrons declare it newspapers as
bert it !; aud experience conclusively proves
1t. Here are a few cases gathered from va
rious SOURCES illustrating this point:
| The Adams IN, Y Visitor speaks OF an
eminent Bostonian who had regarded AZ
| advertisement in a newspaper as a personal
invitation to call, and said; ",Whle
some etimes hesitate about entering a store,
the proprietors of which have not thus
sent their cards TO my residence ] always
| feel certain OF a cordial welcome from the
members of an advertising firm sgaa.s
! A shrewd business uan once adyer
tised a trifiing article in a manner which
could scarcely prove rcmunerative. Ills
neighbors expressed their regret at his
! folly, but he appeared contented Though
his gross sales of the article did not cover
the cost of his advertising, he attracted a
new class Of people to his store and his
shrewdnes paid him in very short time,
for new eyes saw what he had to offer in
addition to the speciality. he lad adyer,
tised, and new purses came under coutri-
button TO him. '1'
The IndanoIa Qnd) Yisitor relates
this Incident: In 1861, q young man was
employed in this place as a clerk in a house
at the moderate sum of four dollars per
week. In the fall of 1852 he went into a
small business on his own hook. In 1868
he formed ce.partnership with his brother.
Whemth the senior of the firm threw his-little
bark OIL the sea of public trade, we sug.
gested to him how to advertise. He took
our advice, and followed it strictly to the
letter-using more printers ink than all
the business. firms of Indanola combined
The result OF our advice, together with the
honesty; integrity, and the go-aheadative.
ness of this firm, has given them compe-
tency and ioot-hold among the people Of
Warren that will tell 'big in after years"
A Western cotemporary says "Ad.
vertising is to the trader what ,plowing is
to the farmer. There would be some nat
ural production if the sod Os the earth was
never broken, and it would hold about the
same relation to the production of q WE'LL
cultivated garden, that the profits of up,
advertised trade do to the advertised"
Another declares that Nov a.dsys no.
body but the slowest, dried up old fossils
ever question the advantage of advertising.
One might with as mitch propriety doubt
the evidence Of his own eyes and ears. The
style and extent ofa business mans adver-
tising is a sure test of h is energy and ca.
paoity, the quantity and quality OF his stock,
and the amount of business he transActs."
Prentice, Of the Louisville Journal, ten
ders his advice to the public. (" Never
buy goods Of those who don't advertise.
They sell SO little that they have -tO-sell
dear" '.H
Says the Delaware Republican I'VE
believe it is rule, with scarcely an exeep-
tion, that in every community the mer.
chants who advertise are successful aud de.
seryedly So They are the men who keep,
the best stock of goods and sell cheapest"