Prescott journal. [volume] (Prescott, Wis.) 1861-1871, 1867-07-06
THE CHICAGO DRY GOODS TRADE

Tt is great mistake made by some of our Western
country merchants that they buy goods to better
advantage in New York than in Chicago 1t is claimed
that in New York there is greater chance for seec-
tion, that prices enough lower 10 make difference
of FIVE per cent that the opportunity to procure the
latest styles is far better in New York than at any
other point West these the principal in
favor of New York.
Both observation and experience have satisfied us
that the first is unsouad The Chicago dry goods mar
ket is good that of New York, an examination
Of the various stocks in country stores, some Of
which from New York and some from Chicago will
prove The farmers wife, WIZ ,oks through these
ri0us stocks before buying will tell you that she can
get goDi styles Of the deSer who buys at Chicago
as of him who buys ia New York. As to the second
reason we venture TO remark that the five per cent
less IS than up 10 the expenses ofa
trip Of 1879 miles loss Of from two to four weeks time
ami additional freight. Tn fact, feel safe ii SAYING
that the difference in price Of goods is usei mp twice
By these expenses 1t may be said that the freight
from New York 70 Chicago must be paid; why not
well pay it 70 the transportation companies the
Chicago job6-r? We happen to know that the Chicago
j5hher shipping millions Of dollars worth of goods
every has advantages the country dealer
who ships but thousands, that leave margin Of from
per cent to q per Ceat in favor of the iahber The
third reason is uasouDI the former ones The Job
Der, as every sensible man csR unFers'tn1 will allow
opportunity to slip Of keeping his stock well up
the latest styles Of goods The Chicago Joiner repre
sented from Jsuuary TO January in New York, Paris
and London by buyers, who understand the markets
no country retailer These representatives age
ready to take advantage Of every flctuat9a in the
market change in the style aud the ike ship COOL
West, and long before the country merchant coul e
through looking the ground aad deciding what
buy the same or better styles # goods in the rooms
of the Chicago firm really for the country trade II
these things be tyUe, AMI We know they cannot Be
refuted. merchant west Of Chicago can afford T.
go further east TO lay in his stock of goods His own
interest will send him to Chicago
Among the leading wholesale houses in Chicago nont
stand higher than the old established house Of Bcv
Brothers, Lake street Al visit We took time
TO look over their establishment and examine thaj
stock of dry goods II wouli he difficult TO fnd eve,
in New York complete iobbng house as this. viii
untTing energy these three brothers have labored
build wholesale trade that should rival that Of III,
heaviest eastern firms. so well have they succeede
that to-day they are unsurpassed by any hrm in tn
country in ability to meet the wants Of the North
western trade. their sales for 1854 having reached IN.
enormous sum Of 5000 900. With capital sufficient e.
keep up their stok under the depressing state Of
trade, they prepared to bill goods both in quality
and price TO the country dealers conditions that
will insure better trade and f.er profit than can be
secured by any dealer, who spends a month TO visit
New York Their facilities for transportation such
that they can afford TO sell the margin so made.
thus saving to their customers the money and time
expended in trip East. In the city Of Chicago they
are unsurpassed in any respect equsled in few. In
this particular section they especially gaining in
favor and it is noted that the shrewdest country dea
lers giving BOWEN BROTHERS the preference. To
those of readers engaged in the dry goods trade
we would recommend careful examination Of the
stock and prices at this house. before laying in the
TALL stocks.