The Portland daily press., 1867-04-22
Advertising reduced 10 a selense.

From Mr.. S. X. NILES, Scollay's Building.
Boston, we have received neat little work Of
40 pages, pocket size, entitled Miles AdveI-
tising Manual" Mr. Niles is the well known
and reliable advertising agent in Boston, the
immediate successor OF V. 3. Palmer wi o had
'he credit of originating this branch of busi-
ness winch has proved SO interesting both 10
business men and to newspaper publishers
nc mas peeh so long in the business that he
Ano"S ali the newspaper publishers in the
country mas the confidence of all, and works
Tor all on terms honorable to himself ard oft.D
profitable to them.
NO man better understands the vaI,a of
Printers Ink. He knows it is the varv 80
for the soil of business and trade and th..4Lo
merchant who neglects its liberal use ia n, To-.
unwise than the husbandman who nec,oc+s
the use of such fertilizers as the condition, and
wants of his soil demands to make it yield the
largest tribute in return for his labor and skill
The newspaper is to ordinary mercantile,
commercial, mechanical and professional busi-
ness what the steam is to the engine or the
wind to the sail 1t affords much of the pro-
pelling power. The merchant, especially In
large city-the centre of large trade-who ex-
poets to prosper without availing himself of
the benefits of the publicity which the news
paper press may secure to him, Is behind the
age He may not stand in his own light, for
1t is doubtful If he has any light to stand in
He is in darkness. Life, light, activity, ea-n-
estness, business strife and competition are all
around him, their waves surging and seethin1
and dashing, and while he stands still bis
wares become out of date and he falls into de-
cay. The rush goes on and he is left far II, the
rear, to wonder what he has done that others
should outstrip him in the race of business II
Is not in what he has SO much as in what he
has not done that we are to look for the secret
of his failure. He must move with others
He can't move by inaction. Dead fishes don't
always float with the tide but sink to the bot
tom. If he has wares to sell he must make the
fact known If others advertise he must do 80
or they will draw away his trade. If they
don't advertise he may increase his trade by
doing what they neglect to do. If he has new
and desirable goods he should make the fact
known before "shopworn" is written all over
them; thus he may keep clean stock and al
ways exhibit attractive wares, while those of
less foresight will be constantly neutralizing
the profits on fresh articles by the discounts
which they arc obliged to make OH those that
have become old and unstable
The newspaper is one of the indispensable
institutions of business, and no man can afford
to ignore the benefits which, through its use, he
may secure to his business.
| Mr.. Niles has done perhaps more than any
other man now living to systematic the adver-
tising business for city merchants and reduce
it to scientific methods and exactness. The
successor, as we have said, of v. d. Palmer
the original agent in this peculiar lne-Mr N
has labored indefatigably and successfully TO
| bring his department to perfection, and he Is,
we are glad to know, reaping his reward. Bos-
ton merchants or others, wishing to advertise
| extensively, can go to hm-or he will call on
them-and he will show them the best list of
papers for their particular business, and then
they can contract with him on as low terms as
with the publishers themselves, the latter will
ingly paying him 9 commission for attending
to the business and collecting and paying tho
bills.
Such a man deserves success, and we rejoice
that he is receiving it in large measure. He
is, by the way, native of our city, served his
time in printing office, and has natural fell
low-feeling for the craft, and he is just such a
man as it is pleasure TO do business With
| Success to him ..-...