The Tipton advertiser. [volume] (Tipton, Cedar Co., Iowa) 1856-1962, 1867-03-07

ssI sr=~F g't8y isas.' ,r "t.E Nn ~
.sas hHa azualj sF. .a .-s NS' Az.
How to Sustain Your Local Paper.
/. Lay aside your fears that the edit
or will get RICH faster than his neigh
bors. We have never heard of man
making more than q decent living by a
publication Of country newspaper, even
II he had ever such good business. A
case In tho point is an acquaintance Of
ours, who has been publishing for six or
seven years, has had all the business Of
| own town and county, and a large por-
ton Of that Of the surrounding nat
with all this he gets into as tight pinches
for money to buy his white paper with
- any other publisher with whom we
are acquainted.
2. II the paper agrees with your
ways Of thinking, subscribe and pay for
II, and persuade your neighbors Of the
same mind to go and do likewise Do
not tell the editor to send your paIer
without paying, and when sou get to
owe two or three dollars tell your friends
who speak Of it, that the paper Is Of no
account, that it will burst up one Of
these days. The way, under such a
state Of the case, is to keep paper from
bursting up" is for each subscriber to
keep the editors book free from charg-
e. against himself. Once we had to
close, and on posting up found that we
had booked and outstanding some 500
more than we had capital invested
This thing Of applying the credit systems
to the newspaper business may be liken-
ed to farmer selling out his crop,
busllel to the man. The sum each owes
for bushel does not seem Of any ac-
count to the debtor but the aggregate Of
these bushels may make or break tho
poor deliver in the soil.
3. Ifyou have a father, mother, broth
er, sister or friend Of any kind, residing
at a distance, nnd IRE able, subscribe, pay
for and send them copy.
4. II you have any printing you
wish done, do not 'jcw" the editor
down to a starvation price, and when he
comes to make purchase Of you, "spike
on the tariff.
S. fyou have any advertising or job
work you wish done, take 1t to your
county paper, except perhaps when you
wish to advertise In more than one pa
per. .~*..
6. Do not run Off to tho city to get
your handbills, labels, cards, &c. print
ed, because, forsooth, you can get re-
duction of a few cents in price. Support
your own as you expect to he supported.
A man who is always running away
! from homo with his business, little de-
serves the patronage Of the community
concerned, such will receive the "co1d
shoulder"
7. If you have the control of any legal
advertising, send 1t to your friend. This
kind of business pays better than any
other, and the more you can send the cd
itor of your paper, the better for him
and it. In proportion to the amount oi
the receipts Of q paper. is an editor ena-
bled to make it useful, amusing and en-
tertaining to the community In which
it is published.
8. DO not expect much Of paper
when the editor is driven to be his own
compositor, proof reader, pressman and
"devil, and has to run all over town
every forenoon in the vain search of q
quarter to buy something for his din
ner. x.s
0. Do not expect the editor to make
honorable mention of you or your bust
ness every few weeks for nothing. Tn.
space In paper and a mans time ars
worth something, and every notics
comes back to the drawer of the recipi
ent in dollars and cents. An edito
should not be allowed to go hungr,
barebacked or barefooted. They lea
drink and wear, just like other people" ="
10. If the editor owes you shilling
chase him from "rosy morn to balm,
eve" for it, and when you happen to &c
J the balance Oh the other side, "cut tn
gentleman's acquaintance
} II. Finally, my brethren,' if yo
J wish to properly sustain your count
} paper, to live the balance Of your day
; with God and man, and occupy seat i
Paradise after death, practice the Golde
, Rule,-"Do unto others as you wis
} they would do unto you," under lik
circumstances. Journal.
Misconception Of Happiness.
If We consider the various pursuits {
mankind after happiness they will b