Nebraska advertiser., 1867-01-10
What Is worth doing at oil, is worth
aIauI b doing we'll.

The following reasonable hints TO busi
ness men, in relation to the "art Of ad
vertising." are just as true here as else
where -
Advertising Is an art, and that it is on,
thai pays, let the thousands in this coun
try who have grown rich By i, answer
We do not say that no man who has no
properly advertised has prospered in bus
mess, but we do say that It Is a rare cast
where any business might not have been
greatly augmented BY a judiciOus use o.
printers ink" aI9
What is advertising? The art of max
ing your wares known. Giving pubIiciIe
to your business. You have your wares.
others have wants. Ii is your interest to
fill the wants with the wares-to bring
producer and consumer. tradesBan and
purchaser, together. This is what signs
are for. ia~slefully arranged store WIN
dows and the like. They are to capt.
vate the eye. The eye is The seminal of
the will. Capture the seminal and you
carry the will. Impress the senses and
you move The choice. The feet follow
the eyes. See how they pause at the
shop window, and how the covet what is
in It. Some Of them step in and inquire
The price Others step in aud buy, not be-
cause they need The article, bnt because
they had the money about them and be-
cause the winning window won it awy
from them.
This is what an advertiser assaults,
frst and last of all, lbe eyes. 1t is in
vain to reasou with your customers. Gus.
tcmers do not reason, do not arrive at a
purchase by the slow method of military
approaches" impelled by an elaborate
ratiocination, but carry the coveted com
modify by a sudden assault, pricked up TO
it by the indomitable Of the artist in ad.
vertising.
II is this untiring, unremitting. ever.
lasting, never-lake.no-far an.answer ap
peal TO the eyes of the people who want
their hair TO grow, by the people who
have something for sale which they say
will make the hair grow. that carries the
day. splaIters the hair tonics over mum
cradle scalps, and puts fortunes hi she
bank 10 the credit of the-sdvertiser.
This is the way todoit- Have a good
an article that will do good, and
then stick it al them. Hit them 10 the
face with il. slash them over the eyes
with il. This is the arr of advertising.
Say YOU have a hat-a good hats hat
that is worth having on ~anybody's head.
Well. put it on everybody's head. You
can do II by advertising il. Other hat
,eFs may make a living, you shall make
4 fortune-by advertising! 10 all New
York there is only one halter. Philadel-
ohia there are imposing piles of Brown
tone owned by DR.. Jayne. They are
~ ut out of advertising. In New York
here Is a huge pile on Broadway. worth
Is weight in gold. and an acre VI ground
# fabulous cosIliness. the property Of DR..
All Of il goes to tho credit
f advertising. Brandre,h's pills are
,ousehold words-because Brandreth
vas an adpt in tdverising only this and
more. There is proof on every
Iand, then, and there is money in sdper.
Ising. BM il only can be got out by
.pegging away" The FIRST and chief, I,
nd almost the only: g~uali6alIoa for a }
uceessful advertiser is %pertinacitY. To c
e the only halter IN town you have only /
. say you are, somewhere where people :
se you say il. To have the only hair .
onic, or pill, or biilsIs that the people 1
eed, you have only to poke their eyes j
nth the assertion that you nave. t
There is only here and there one in b
ny branch of money making that looms n
p and 6llls the public eye. monopOlize :
le public purse. These are they who il
Understand the art Of advertising. and I.
ppreCiAth the ~indspntable fact that the !,
to make money oat of advertising is ]
stick 10 il.
To make abvertising pay, it must be
uck to with all The perIInacily that is
.Idispensable to success in the prosecu- ,
on Of every other aot. There are some v
ZEN in this country who spend one hun t.
red and fifty thousands dollars per an y
lm for advertising. And every one of 7
are getting rich OUT of advertising. Al
e