The Baltimore County union. [volume] (Towsontown, Md.) 1865-1909, 1867-04-06

From every section of the county come iesli-
inonials Of the advantages derived from a we'll
regulated system of advertising. A surcr or safer
investment Tor businessmen cannot well be i'm
aginsd II puts them before the public In n hcnc-
hetAl light, they become known and read IT
all men, aud reap an abundant harvest from
the seed thus sown. There can be no doubt oi
the TACT; patrons declare II newspapcrs'asscrt II
and experience eonelusivcly proves il. Here are
few cases gathered from various sources luslrai.
ing this point.
The Aiams ~ ~ Ysifor. speaks Of an emf
men, Bostonian who had regarded an advertise.
meni ia a newspaper as n personal Invitation Ia
call, and said % While ! sometimes hesitate
about entering store, the proprietors OF which
have not thus sent their cards 10 my residence
always feel certain Of q cordial welcome from tie
member Of an advertising firm"
The same paper adds There Is in this t.
mark an assurance Of one Of the many results 81
advertising. The trader and his calling nccam,
identified. and the name OF a man is insctarahly
connected in the mind Of the public with hi.
merchandise. II may not be the very day an
advertisement, appears that IL hears its fruit
weeks or months may elapsc, and then when the
want arises, the article 10 he obtained tuamedi-
aiely suggests the advertiser. This Is the ciif,
of general advertising when persis,ently followed
A special class OF advertising, where some novel
" u announced, is more immediate.
a." \ shrewd business man once advertised ,
triiing article ia a manner which could scafrelr
prove Fcmuncra,ive. Ills neighbors exprcss,d
their regret at bis folly, but he appeared content
ed. Though his gross sales Of the article did
not cover the cost Of bis advertising, he ai,r arl
Cd new class OF people 10 his store, and his
shrewdness paid himin very short time for
new eyes saw what he had TO offer in addition 20
the speciality advertised, and new purses came
under contribution 20 him -
In Portland, Maine, We learn from the Argus
hafoeg unnF h. h.
tells are ihronged with visitors, and merchants
are kept busy from morning until night IN SUI
plying the wants OF their numerous customers -
The great secret Of success which crowns ihe ~
forts Of 50 many Of the shrewd business r,n Is
their liherality Ia advertising
The hi,In0Ig Iad.l Tisii0r, relates this it,i.
deaf " Ia 1861, young man was employed 4,
this place rs clerk in a house, a, the mod,ini
sum OF - per week. In the fall Of So. he went
into a small business on his own hook. In lsGs
he formed co-parinershp with his bro,h,r -
When the Senior Of this firm threw hi. little bark
on the sea Of public trade, We suggested to hin
how 10 advertise. lie took our radvice-fullow,d
Il strictly 10 the leiier-using more printers ink
than all the business firms ofiudanoln CON bincd
The result Of our advce together with the hon
esiy, integrity, and go-aheadaiveness Of tlis
firm, has given them a competency and .oOi.hu.d
among the people Of " ArIcn that will tell b..
10 after years
j. TO the trader What ploUghing is 10 the farmer
There would be some natural production j; ihc
sod oi the earth was never broken, and !, would
hold about the sa;nc relation 10 ilc production
Of well cultivated garden. that the profits of
unadvertised trade do 10 the ADVERTISE" "
Another declares that " Now-a-days nobody
but the slowcsl dTied-up old fossils ever question
the advantage OF advertising One might with
a. much proYriciy doubt she evidence OF h,. own
eyes aud ,ags. The style aud extent OF a busi-
uvss tnan advertising y sure test uf bis encr-
gy aud capacity, the quantity and quality ., hi
stock, aad the amount Of business he iransacis
Pfeniicc, ~ the Louisville journal, tenders his
advice tO the public, Never buy goods u: ihos.
who don't advertise. They sell 50 liiil, that
they have TO sell dear"
The BSandon U's. nmos, grows iaceiious on
the subject and vents itself as follows Does
II pay 10 advertise Our experience teaches u
That It does. weak ago we advertised for "a
hoy 10 learn the printers trade. Imagine our
surprise O. on Monday morning on finding mi
our dOmich an applicant weighing just pounds
aud - half We would not guarantee 10 all such
returns by patronizing the printer. but this is
one instance where IL was success.
says the Delaware Republican we beli.v,
IL is a rule, with scarcely an exception tina, IL
every community the merchants who adveftis,
are successful, and deservedly so They are
the men who keep the hes, stock OF good and
sell cheapest
The following comes from a New York paper
'The changes going on in society make II nec,s-
saFy :or business man 10 keep before the rco-
pie. " he expects ol succeed IN trade fair stat.
meni OF ~ha, he is doing, and will do is necessa.
~ ior himself aud those dealing with him Ic
must make this statement, and does do il IN som,
way II he sells anything
People are quite apt 10 go where their aiieu-
ion IS called, and ifihey find things as represent
ed they will purchase there in preference io
spending their time seeking elsewhere