North Iowa times. [volume] (McGregor, Iowa) 1867-current, 1867-10-16
A Fine AT!

On yesterday large delegation of news
paper attaches left Chicago on, trip to-
wards sundown. In all, they numbered
about one hundred and fifty. ...,...ta,
When one looks at an affair Of the sort,
unless he be more than ordinarily sbrewd
observer, he will be apt to fail in appre-
ciating its real meaning. To one, it will
seem like, a large pleasure excursion; to
another it will look as if Illinois and the
other states were attempting to establish
intimate commercial relations with the ter
ritories. ,.s hsfs .f7tH,th gn % IL lntts.
1t is neither of these. 1t is exactly what
is ''poster'' on board fence, which an
nounces the arrival of theatrical star, or
the virtues of Plantation Bitters. 1t is
simply and purelyian advertisement. if -
In advertising, American ingenuity ex-
cells that of the rest of the world. We do
more Of it, and do it upon more gigantic
and expensive scale than any other peo-
pie. The excursion, or, rather, advertise
ment, which ,lelt yesterday, is a case in
point. In no other country does corpor-
alton use railroad ears, locomotives, free
passes, and expensive sundries in the get
ting up of an advertisement. The present
poster" is probably the largest thing of
the kind ever struck off
1t is impossible to forsee' the limits to
which shrewdnessI may, and probably will,
carry advertising in the United States
There is no knowing what agencies may
not be brought into play in order to recon-
mend the qualities Of this nostrum or that
railroad When large train of cars, and
several hundred influential gentlemen,
have become to be the constituents of an
pr1 ~ $n hat
not this progressive and inventive age
procede ? What people, what relations.
sentiments, feelings, or agencies will be
exempt from the reach of daring adver-
tising agents. what in the future will be
sacred from the brush and paste-pot ?
What is there, however dear to one, that
he is not liable any morning to find star
ing him in the face from the dead walls of
publicity p f4s#@g r''& aaa&as
I There is this consolation to one who
fears that his ,inmost sacredness NAV be
seized upon to grace "poster," to-wit:
Those people who are used in adyertisine:
who are employed, as it were, for head
lines and staring capitals, do not always
know the use to which they are put This
isa saving element in this new system of
advertising. A hundred and ffty men are
T.
an immense handbill and all the time they
suppose they are on pleasure excursion,
or in pursuit of some other end. 1t is
very much as if some poster should
suppose itself an interesting extract from
Cornelius Nepos or Telemaque
Advertising is now an industry, a trade.
1t will soon become a fine art a profession.
Future years will speak of chef d'rurres,
and means of advertising places of old
masters, and mean the advertising them
selves. ,. .......
A Runaway
The following interesting account of
single horse race-a very common affair,
nowadays, at County Fairs-was written
by an enthusiastic boy of the male persua-
sion. The editor to whom it was address,
ed corrected the original and presented
it to his readers as below
The horse is an animal who is sometimes
called brute. He is called brute, I
| suppose, because he often gets fool things
| in his head, no man can tell what, and he
| acts like brute. This one am going to
| tell you about did. You never saw more
SO. ..5t. gssas @--Ht q
1t was hotter morning than hay NOW
last week. And that was the morning.
And dusty! Geemimv |! It was full of
| it: and in your eyes, and in your hair, and
every single thing till you couldn't live
| Well, that was the morning which this fool
horse chosed to run away.
He was hitched onto spring wagon
| My didn't he snake that wagon down
Main street in hurry? 1t was the hur-
ryist thing out. 1t made me laugh for
willie till l saw there wasn't anybody in
the wagon. Then was frightened that
some man would get run over in the street
! which was a-shooing before him and try
| ing to stop him. But he didn't. Neither
did the horse. Forhc sailed right on and
no matter. dgilfw r.
| Crackey but 1T was, fun. Which it
would have been much more if there was
MT any dust. Because it was so thick and
| flying so you couldn't see hardly whether
the wagon was behind or the horse was
before or not. But mother she, said she
thought it was. This was maybe because
she had spectacles on and the dust didn't
get in her eyes. suppose so, for I could
not see. it. .fre M ~ia s5s
But, o, didn't he whirl that wagon =
If it had been full of eggs, | couldn't help
ed Of laugh. 1t was so jolly to see that
old animal rnnninh fit to split hisself,
and nothing at all to run for, except just
hot and dusty. This was because he is
called brute, | reckon. Or maybe he is
called brute because this. u ~ '''''f r.
| AT anyarate, they stopped him, after he
J had run down all the street and made all
the dust there was. Then he stopped, and
didn't break the wagon, nor the harness,
nor anything. Then nd stopped. Which
! showed that he was only in fun 80. And
got in the wagon with, the man that had
catched him, and rode up the street, and
he trotted along just as if he was an ami
NAL just like sheep and wasn't brute
Mt all.l,i .naqnIi sT0q h. sos 3ttol
"a ne" .sfssfsasrif y :. Ii-l Ed 2trsTl