Fayette County herald. [volume] (Washington [Washington Court House], Fayette County, O. [Ohio]) 1860-1???, 1867-12-26
ADVERTISING.

aAA6N Gh \ l01N0
s Some business men have m ide;
that advertising their business, thei
wares and merchandise which the.
keep on hand on purpose TO sell
does not pay; or rather, that th'
amount paid out for advertising il
the newspapers, or by circulars anC
posters does not increase theirtrad'
sufficiently to justify that kind o
expenditure and they therefore de.
prive themselves Of an equal share
Of the trade by not making them
selves and their business known.
We admit that in many cases this
is true-some kind Of advertising
does not pay; and the simple rea-
son is, that they write tame, proxy
kind Of advertisement, and permit
it to stand until it becomes almost
d stereotype. The reader looks at
the heading andrecognizes it as an
old and stale acquaintance of Ion 9
standing, and passes it by with u
kind of frown which betokens dis
gust, That kind ofadyertising will
not pay.
This is a fast agc-eyery body is
going fast--every body who picks
up newspaper is looking for some
thing new, if it is even in adyertis-
ing. The world is moving; the
people are moving they are read
ing, too, and paper and ink have
necessarily become important aidcrs
aud abcttors in facilitating and eX
tending the acquaintance and trade
of the energetic, live, business men
of our country; anditis well known
that many men have commenced
and succeeded in trade, who, in
these days Of progression, could
never have succeeded in building
up trade, without a liberal nse OF
the public press. Men who have
advertised with us have told MS that
the investment they made with us
for advertising, paid them a better
per cent than an equal amount in |
vested for the goods sold, But this
was not effected by the slow, anti
quated mode of advertising to which
we have alluded above.
"How, then, shall We advertise ?"
IL may be asked,
Wen tell you Write spirited,
stirring advertisements; let them,
in their style and language, partakc
Of the live, moving, onward pro
gress of the present Railroa !, Tele-
graph fastness Of the present age
and generation. A few excentrici
titles in advertising literature may
not be inadmi sable and will assur
edly attract the attention Of him
who reads the papers, to yourplaces
of business.
Don't let your advertisements
stand In the sane words and form
for months in succession, but change
them frequently and present your
claims for public patronage in an
attractive manner Be sure to keep
full stocks, be prompt in the fulfill
ement Of your promises, and always
be polite and ready to wait on the
customers induced TO your house to
trade by this system Of advertising
and by all mems be particularly Mt
'tentive to your lady customers
gallantry has something to do for
success IN trade, as wen as advcr
tising,
In conclusion we will say, by this
system OF advertising, and pune tu- |
.nlity in business, we will warrant
that you will secure and retain AL
good trade, and satisfy yourselves
that advertising pays.
Ml -----------~a--.---sssa
- OF an election gathering at|
Brunswick, Mo, the Brunswickcr
says;
Rebels, Democrats, Conservatives
and Radicals mingled freely, and
without the slightest diseord AM
heart-burnings and feuds we're for
gotten, and as men and as citizens,
OF the same great Commonwealth,
bound together by o common dies
tiny, the past was buried, with all
It's passions, in the deep sea of OBJ
liYion, and the blessings Of q peace
ful and glorious future invoked on
all,
Correspondence elefmout Courier
Letter From washington.
@MM
g WASHINGTON tTY, Doe II, 1881
The impeachment question Is al
noticeable event, and especially for
IN result In the action oil the House.
You have seen that the vote for i'm.
peacbment was 57 against 1t, 10S;
of tho los the Copperheads form q
very formidable parti the ~ ARE all
radical Republicans. Nota Ropub.
llaan In the House but believes the
Rra8ihnnl nnilER nf nYnrNfhinn ellnr.