Memphis daily appeal. [volume] (Memphis, Tenn.) 1847-1886, 1867-11-24
DESCRIPTION OF THE HOUSE.

h"shA EEUMCh U1AC OAo
For Soiss
DESCRIPTION OF THE HOUSE.
When Byron, outraged by the neglect
be thought studied, OF himself, an'
/ odious comparisons were made between
/ his uneouRied poems and those of twink
/ ling little stars, his indignation was vert
natural, and vented itself occasionally il
song. Fer instance
" When southeys read and wodsworth's IN
TOO. may lay little claim TO praises"
Just so; while commendation anC
graphic description are ascribing immOr
tai honor TO leading operators in the sew
eral departments Of business and trade
it would indeed be without precedenI
that the " original package +" itselfshOuld
be thrown in the waste basket and nc
more have light and sunshine.
CHARLES w. ERICH is the Oldest
queenswsre merchant now doing busi-
ness in the Bluff City. He came to
Memphis in 1858, and in 1857 he engaged
in the occupation he still pursues. Since
1862 he has beer the senior partner Of the
firm Of Erich Lloyd, recently dissolved
MIR. Erich continuing the business al
the old stand. The unprecedented sue.
cess Of the house was mainly due to bis
energy and prudent management, and
with such qualifications ana qualities as
Ire possesses, its prosperity will continue
in the future, rs in the past.
DIRECT IMPORTATION.
Mr.. Erich was the first, and is now, we
believe, the only direct importer from
Europe, in his line of business. His ar
gosies are constantly afiOat. His last
Shipment was made by the mon
pareil,u which left Liverpool October
/ SOth, with two hundred crates of earthen-
ware expressly for him. By this direct
| importation ne is enabled TO defy compe'
tition. The prices of his wares will speak
for themselves. Let his stock be exam
ined. 1t cannot be surpassed either here
or elsewhere, East or West. He will
/ guarantee 10 duplicate any bill bought in
! New York, Cincinnati or st. Louis, with.
out adding freight.
SUPERB FRENCH CHINA.
We would especially invite our lady
l friends to examine the superb French
china in this establishment. They will
find the most agreeable variety, plain,
decorated and finished in the highest
style of art. It is especially worthy OF
their attention, for we are assured they
are marked at figures as low as any
Eastern house, and French china dinner
sets can be bought here cheaper than in
first class Cincinnati houses, which have
no other rival in that line here.
ORDERS FOR SETS.
Mr.. Erich's arrangements are such
that he can take orders for any decOra.
ton that may be desired to be impressed
on China sets, or eve a few pieces large
/ or small. As he obtains his ware from
first hands, the manufacturers have nc
difficulty in fulfilling every engagement
and that without imposing any addition.
al expense, as there are no intervening
parties between them, and they are re,
ceived as original packages.
DESCRIPTION OF THE HOUSE.
Itfsnot what is on the outside Of the
house. or the magnificence Of the eKteFi'
or, that always is the pure Ore"-fol
! glitter frequently imposes on credulity
! FOR gold, but it is the fact that the invoices
packed away in No. 32S are original
and have not passed through
scond hands that impsrts to them
a far greater value than any New
] York purchase or from any other place
save The manufacturers or factors, 4" OF
the other side of Jordan The house il
packed with the finest wares ever i'm.
ported TO this country. The excess ha'
Z prevented display. The space being oe'
cupisd by the many patterns OF the mos
approved and fashionable sets.
THE CELLARS.
The stock being purchased from orig
inal or mauufacturersi hands, the supply
is always ordered with a full knowledge
Of the trade and the wants of the com
muuity. Large, dry and commOdiOui
cellars are filled with crates containing
untouched packages, imported from frs
hands for this house alone, and which
will be sold if desired without unpack
ing, as may be agreed upon.
FIRST FLOOR.
This is the retail department, and il
filed with the richest China wares
] Bohemian glassware of the rarest dye
and most beautiful tints, silver-platet
! goods OF the finest description, that vii
compare favorably with any in this o.
any other city. Without unusua
e~la0orateness Of display, this story i
fitted up substantially, and a survey o
this department will satisfy visitors tina
/ the richness and variety of the ware
. EANEtA III bFNAAAE anu eCAAH CANo1 a..
Urnamentation that may be bestowed
upon the castings. The jewels are Away.
superior to the setting, and the caske
were worthless without the gems.
SECOND FLOOR.
This door is entirely devoted to whole
sale business, where samples are eXhib
tied which may be relied upon, and pur
chases may be made from original pack
.-- - .aaIvHnH v~oRiaTfaa fhaF nm IA
selected at pleasure.
THIRD FLOOR
This department is occupied by glass
ware Of every description. Here may d
seen all the different varieties of blown
cut and cOlored glass. Ali the rich va
rieties of the beautiful ware known a
4" Bohemian may he seen in eXuberan
beauty. Every style and pattern is her
on exhibition, and orders will be hlle'
with names on the sets. The fact tina
. the impOrtauOns are direct from the frs
hands renders it impossible that the pur
chaser could do better here or elsewhere
What ia said relative TO transportation 0
freights in q former part Of this Grticl
shows the advantages OF making pur
chsses at this direct importing house.
FOURTH FLOOR.
The upper floor is devoted to house
furnishing goods, and more especially G
wood and willow ware. These article
or domestic economy are here in ever,
vaTiety-an assortment which may chat
lenge competition for excellence or cheap
ness, anywhere. There is not a thing il
this line that may not be obtained at tn
cheapest rates and Of the most fashion
able pattern.
A WORD AT PARTING.
The employees in this metropolitan e:
enlistment are polite and attentive
they are gentlemen, who will take gres
pleasure N showing the splendid assert
ment ofROods and explaining prices, to a
whoinquire. The fact Gat these wares ar
imported directly by Mr.. Erich, will al
sure purchasers that he csn afford to sc
as cheap, or cheaper than those VIII
buy in our eastern cities, and are CON
pelled to add commissions as well
i TRANSPORTATION, To meet prime cost. !
more magnificent assortment, or MOI
reasonable terms CANNOT re met wit
af5er hundreds Of miles Of travel.
u--r-wy nDno--