The St. Cloud journal. [volume] (St. Cloud, Minn.) 1866-1876, 1867-11-21
e1oECTs or ADv4Rr1a11e-

w" A'o so' 1ol'o~1ng 10 the State
ffeytser, ,aodr recommend TIA Others be-
''d*s dealers 10 ayrjcuItaral implements
read and make its applica.ioos:
i"Bareiy day passes but what half
.oo:en persons come into our saoetum,
aod inquire for pspen from different
posst9 - lo~s-yishing % apoertain
the addso1s of certain 1baGneps mon ia
those places ;6onetines they 6nd
what they srs searching sos, but often
they throw The paper down in disgust.
aod ~, "Wsll, If nss hes not
enterprise to publish his business, verv
surely, We wish no business With him =
or sometimes will add, whea they e.,nce
At the paltry.eolamred advertisements
If that town has no more life and tsade
in it, than Is indicated in tho patronage
given their paper, We certainly do not
wish to 20 there, and will look some
other way for locstios. This faet is
Of daily occurrence, and what sigoif-
eance attaches itself to the truth .
pt;ulv apparent to every live man.
''We can take the county papers Of
Iowa and tell al 10 want to koo~ about
the places where they arc published
and are satisfied that We could write Z
very just description Of every one Of
them, merely from the knowledge
gained in=the four months reading Of
their paper. And a. We judge, 80 doe,
every man who is looking for homo.
No better index is needed, and no one
is more often aud plainly read either to
the benefit OF disadvantage Of the town
interested, than the weekly organ which
goes out of most Of the villages Is well
as the embryo cities Of Iowa.
'An illustration taken from our State
is better and more convincing than any
chain Of adjectives thst ve Of anybody
else can group. We have noticed for
several years the rapid increase in bus;-
ness, general advancement and prosper
lty, and gradual building up Of vast
trade, Of one finn in central Iows-
which firm Is Messrs. Aloight l. Do~ner,
general dealers in Agricultural Imple-
ments, At ManhalltoWn-fhe lively lit
tie city on tho Northwestern Read.
Their success hss surely been great.
From very noderste start, they have
gradually extended their business until
they have the largest ts.de of any firm
in Genital Iowa; iastsad Of having ooly
the one warehouse they started With,
now have branch houses scattered
through the surrounding counties, aud
control = trade which Soots up its bilb
BY Thousands, where other firms only
show esamped hundrsds. How did they
DO III this! By good management, q
course; BY general and liberal sdvertis-
ing, md BY honest and straightforward
1eaing. Having aosiced the name Of
Sleight { Downer coming 70 ~ in 20
many different pspen, and hsesisR 70
eontinually Of their sapid prosperity, ve
addressed them. note . week ago, re-
questing them to inform ~ how much
they annually expended in advertising.
Their answer explains the milk in the
SOVV0U0t, W0SO II 10AOS0)8 " tU86 SUSy
pay their home paper seven q eight
hundred dollars yearly, and that alto.
gether they pay over two thoasaad DOL
hrs annually for Advertising. They add
with great significance, aand ve fnd It
to our interest to keep increasing this
amount every year" They don't hesi-
tate to acknowledge the benefit Of the
printers ink, but With honest frsnkness
confess it to the powerful helper which
has put them eGhere they are.
"aow many Sleight L Dovne9s sze
there in Iowa! We have none On Des
Mn;n4s- -W4a.aA A;...A>.&hn.xiu
firms! Tribute TO whom tribute Is due
This eompliuentry notice Of Mess.s
Sleight l. Downer is one unsolicite,i BY
them-one unknown to them, and is
merely given as free will offering to
deserving men, who illustsate the beoe-
fits Ct advertising so forcibly that all
'wh" run may read, aud then go and do
likewise ="