Daily Davenport Democrat. [volume] (Davenport, Iowa) 1864-1874, 1867-09-07
Newspaper Advertising.
Ets Advantage and Results-soHne
Brilliant Examples OF Adyer-
tisers--IIow To Advertise
4 Lending Newspaper
Advertising Agency.

q Lending Newspaper
Advertising Agency.
II has come To bc generally considered by
careful prudent business men nj the present
.lav. that 70 succeed they must IN some way
keen their names. business, and means oil
doing business before the public, who are
interested in dealing with them. 10 use
familiar and homely illustration, The buy
ing public are the ground, ana 'he Hcf
chant and manufacturer the hliers, and
they who SOW the best seed and most ex-
tensivelv. are they who will reap the rich
90, and most abundant harvest, and the
farmer who turns seed-time into harvest
and eats the corn he should plant, is no
more improvidcnt than the business man
who. al the proper season, neglects TO SOW
the seeds of information among the people
TO provide a harvest Of customers. Adyer-
Using. now days, is one OF the necessary
expenses of business; no one can dispense
with advertising in some shape and he Is
most fortunate who can reach the largest
elias, of readers who shall become custom
ers. al least expense Newspapers are diff
fused so extensively that they are read by
all. and afford the principle vehicle hy
which men and business become generally
known. Fixed means of attracting publici-
Nv must not be neglected among these are
handsome. snowy stores; a prominent ioca-
ton taste in selecting, arranging and
grouping goods and wares signs pcrma
nent directories printed business cards -
courtesy ailability and tact in dealing with
and treating customers these must not be
forgotten. but the principal and most advan-
tageous method of attracting the public IS
the newspaper, which sat the presen, day,
the great medium of communication be
tween and among all classes of society
This importance is undisputed and uniyers-
ally admitted a. is proved by the extent to
which shrewd, intelligent advertisers pat
ronize them A glance at n selection of n
score of papers taken unfortunately, will
show at once that those who avail them
selves most of this system are among those
who stand highest in business life, posi-
ton only obtained through merit, expert
cnce and steady adherence 10 the policy
OF liberal newspaper advertising.
If n business man desires 10 bc known he
must keep his name before the people he
must let them know where he is, what he
d and what he is doing otherwise they will
never take the trouble to hunt him up since
they can always find plenty of others who
willingly and cheerfully advise them oftheir
movements and operations, and who, con
scquently, receive the custom diverted from,
other channels A few instances called
from the many that might be named, are
given TO prove that if customers, patrons
patients or clients are wanted the safest
quickest, surest, and most satisfactory mode
is 10 ADVERTISE.
We refrain from giving any Of the nota
BILE instances of success, directly a'tribuia-
bic to advertising in Chicago, rs any man
can daily see the signs Of increasing pros
perty in those who patronize printers ink
most largely. When DR. BENJAMIN Brand
rcth commenced manufacturing Pills he
was too poor to pay for single card in tho
Sun; hui by careful, widespread and per
sistent advertising, Brandreth'. Pills ar,
everywhere known, and the poor doctor is
now millionaire
Swain, OF Philadelphia, left his heirs a
million or more, accumulated in manufac
turing medicines, which he advertised from
Maine TO Georgia DR. David Jayne, also
Of Philadelphia attributed his success il
j building up a fortune OF over S3.nOo,0m I,
malicious advertising of his Family Medi
zines T. L. Barnum is another man wh'
owes his fame and fortune To he liberal usC
/ of type and ink The names oi Or Schcnck
VIM Il Moilatt. Perry Davis. Donald Ken
ncdv. seth ". Fowlc. Dcmas Barnes, Hos
letter, ilelmbold. and thousands OF other
owe their success mainly to newspaper nd
vertisng. John II Blood, owner oi Lallc
mand's specific, of II. Louis, is entitled Il
favorable mention.
There are two WAYS of dealing with tn
newspaper press nj large. one is To lool
after il personally, the other to select care
! full. conscientious newspaper advertising
agents, and cntrusi the details of the bust
ness to them
The uncNampled growth of the West III
rapid expansion of territory, and the cstah
lshmcnt of newspapers by the thousand
has opened the way for Western Advertis
ing Agencies that perform the same dutie
that up to a late period had been conline
To Eastern firms