Daily Ohio statesman. [volume] (Columbus, Ohio) 1855-1870, 1867-11-25

EDITORIAL ADvERTIs1NG.-The free tick
cts given to the press for places of public
amusement, etc., are always paid for very
literally. As a rule, those who issue-not
those who receive-these free tickets are
the ''dead heads" usually giving fifty cents
for that which five dollar bill would ade-
quately paw for: So long as the newspaper
editor is expected to give liberal notices OF
entertainments before they occur, and then
follow these with a general puff after the
show is over, he certainly has no place in
the dead head" classification. Indeed, in
nine cases out of ten, editors would be glad
to receive half pay for their work, and pay
two prices for the free ticket. They GER
tainly would make money by the opera
tion. We may add few words on
the general subject of advertising. The
publication of advertisements is as much
in the business of a newspaper as the pub
lication of the news, and an editorial no.
tice which is designed to supply the place
OF or add value to regular advertisement
hasven ess claim to a gratuitous inser-
tion than would such an advertisement
Yet there are those who ask just such gra-
tuitous notices, and this almost as matter
of right. If these same persons should be
asked to make present ofa dozen yards of
muslin to each person of a merino dress or
dollars worth of sugar to whoever bought
three pounds of tea, or half dozen free
tickets" to whoever engaged twenty seats
at concert, they would resent the demand
as an insult. Yet why should not their
wages be given away as freely as should
and are the products of the editors and
publishers labor and capital? The mer-
chant makes his profit aud living by sell
ling his goods. The publisher of news
paper makes his by selling his advertising
columns, not by giving them away, and
when he does thus give them away, for
philanthrophic and benevolent objects, he
deserves thanks as public benefactor, and
not insults as ''dead head"
For OUR LADY READERs.-The following
fashions for cloaks for fall and winter are
taken from Demorest's Magazine. Let
every pretty girl who reads the STATESMAN
array herself in one of these, and then 1.-The
lilies of the field " will not be fairer than
she:
ssThe handsomest cloaks of the season re-
tain the paletots and sac shape, but are
somewhat longer than last year, particu-
larly when made of heavy materials for
winter wear. Sacs and paletots, forming
part of the suit, are as short as ever, and
are either cut straight across the trim
ming stimulating dents, or in square
teeth or scallops. in black silk
they are frequently richly embroidered
with silk and jet. Embroidery is a rage
this year. and is employed most profusely
and elaborately upon handsome cloaks as
well as costly dresses. A novelty in em-
broidery upon black cloaks is the introduce
tion OF colors. Some form wreaths and
vines in variegated colors, in what is
called the Oriental stvle; while others
exhibit the most beautiful designs, eX-
quisitely shaded from one color. Red,
amber and purple, of each Of which there
are so many different tints, are very ef-
fectIvely used in this way. Very hand
some black silk and black cashmere
paletOts are cut ou5-in scallOps of van
dykes, richly embroidered, and finished
with guipure lace f1ouce which fills the
spaces, and decends below the edge to the
depth OF several inches. Round cloaks are
always worn more or less, and the l.itest in
vention consists of a reversible garment,
which can be worn on either side, being
made of cloth. lined with fur, so that on
one side it is fur cloak, and on the 9TH
er a handsome cloth cloak bound with
fur. Opera cioaks are generally
made round, as they are so
much more convenient for throwing off
and on. This year they are very gay, the
white ones being. many of them, richly
embroidered and some reviving the scarlet
glory, with the addition of gold embroid-
cry. The very latest designs, instead OF
being cut in the plain circular form, are
folded over upon the sides like leaves or
the petals of a flower, and arranged so as
to fall gracefully over the arm in less heavy
and cumbersome folds than the old Sly les
permitted"