davidaulloa/AmericanStories huggingface dataset:
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27

Meeting Of the Board Of supervfsers
A special meeting of the Board OF
Supervisors of Ohio county, was held at
their rooms in the Court House yester-
day, (November 25th.) Present-Messrs.
Miller, (President), Howell, Am.
Jacob, SIS. Jacob, Mcdonald, McClel-
Ian, Robinson.
The minutes of the previous meeting
were read and approved.
The Committee on Finance and Ac-
counts made their report, submitting
the following resolutions, which report
was adopted:
Resolred, That the bills of j. N. Ber-
CESS, amounting to $500 for acting as
constable; the bill Of George Bulger,
Justice, amounting to $40, and the bill
of J. L. Wilde, on account for station
cry, amounting to S63. AS, be paid, the
committee believing them to be correct.
Resolred, That the claim of w. j.
Robb, for refunding the amount paid by
him for bounty purposes, be rejected,
inasmuch as the law forbids the refund
ing of money for such purposes during
the present year.
Resolred, That the bill Of the Com
missioners of the Sinking Fund be con-
sidered at the meeting held to make the
next county levy. Pr r..
Resolred, That the consideration OF
the claims of James Lucas, trustee, be
deferred until evidence is produced that
the person for whom he applies was a
soldier, and entitled to be released from
bounty tax.
Resolred, That the application of A.
C. Partridge be rejected, and that the
Sheriff collect the amount with which
he is assessed.
Rcsolred, That the consideration of
the petitions of Truman and Adam
Dodson be deferred until the said par
ties make oath to the statements made
in said petitions.
The follouipn hills vpre ur0prpl tO
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27
The Peoples Bank,

nFRgCK No. 90 MAIN sTBRET,
" WHEELING. W. VA. Money received 90
deposit. Interest paid on Special Deposit
Notes and bills discounted. ErehaEgc bought
and sold. Collections AZ homo or FROM abroad
promptly attended 70.
DIRECTORS,
John Reid, ChhatIGn Hs<s,
John HAhdlan, John yoeklcg,
Sam1 J. Boyd. Richard Carter,
Andrew Wilson.
JOIN REID. Psssx
JosIAHF. UPDEoEAFP. Cashier.
iuIJ
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27
Wuslsington Hail

Ruy Yonr Thanksgiving Oysters
At Mong's Oyster Depot.
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27

DAINTS FOR FARMERS AND OTHERS.
The Grafton Mineral Paint Company are
now manufacturing the Best, Cheapest, and
most Durable Paint In use; two coats well put
on, mixed with pure Linseed Oil, will last ten or
fifteen years; il Il of light brown, or beautiful
chocolate color and can be changed to green,
lead, stone, drab, olive or cream, to suit the
taste OF the consumer. 1t is valuable for
Houses, Barns, Fences, Carriage and Carmak-
ers, Pals and Wooden Ware, Agricultural I'm
elements, Canal Boats, Vessels and Ships Bot
toms. Canvas, Metal and Single Roof, ct bc-
ing IRE and water proof, Floor Oil Cloths,
lone manufacturer having used 500 bbls the
past year, and as paint for any purpose is IN.
surpassed for body, durability, elasticity and
effectiveness. Price s5 per Dbl. Of 300 lbs,
which viii supply farmer for years 70 come.
Warranted in ali cases as above. Send for
circular, which gives full particulars. None
genuine unless branded in trade marx Graf
ton Mineral Paint. Address
DANIEL BIDWELL,
uoylBw 25I Pearl Street, New York.
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27

Buy Year Tkankssiviss Oysters
At Mong's Oyster Depot.
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27
Washington Hall

Thursday evening-Read;ngs, Recita-
lions and Drama. Admission 25c. Chill
dren l5c.
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27
Internal Revenue.

The following official document has
been received by Colonel II. w. Caroth-
ers, Revenue Inspector. We publish it
for the benefit of whom it may concern:
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27

Washington Hall
Thursday evening-Readings, Reclta
tions and Drama. Admission 25c. Chill
dren 15c.
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27
SPENCER HOUSE,
Parkersburg, West Virginia,
CHARLES JAMES DAILY,

ERoM THE GLADES HOTEL, OAKLAND,
JIG Nd, has leased the above named Hotel and
respectfully solicits tho patronage Of the travel
Ing community.
He will be assisted by his Father Mr. John
Daily, except during the Summer months, when
he win be at his old phase, Oakland febls
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27
WANTS.
WANTED--AGENTS.
Something Entirely New.

GENTS WANTED TO SELL THE nov
4 ELTY SEWING, EMBROIDERING
and BRAIDING MACHINE. Price sl5 1t is
the most complete machine for the price ever
sod For full pal ticulars, aud samples of work,
address, with staplp W. W. TYSON,
poy6- eol2w Parkersburg.
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27

r.bg.msbt, costing bat $40, ybils II asy ~
WsTth go. No partially shown.
NesHs Hili. Porter 4 Co, . q Dey Hr<et,
New York City, Wish % immsdixteiy disesss 81
the above magnificent stock, cerf3ffstes, nzzk
ing tho articles are placed IN srsIsd snysiores.
aud well mixed. Holders ara srunea " tbs 40.
tielea nasaed on their osrti3o2ts. upen payment
OF am. Whether Il be vstoh re<fb go orlesr
Tbs return Of any o. our certificates entttss
Won 20 the artScie nassed thereon. upon payment
irreEoeefirs q rs worth and - no srfifs y<lae1
Iess than eIO n named sny eerfi6ests, u VII -
once b. ssSn that this 10 Lotfeyg. be arn1tf.
y;-spztSd Il cosa ~ az mod (s1ftaisss A nDKjs
osrfiheats will b. sent W Dsil, psst pzi1. upss
ryoelpt Of g cents, fof ", u for " ~ nd a
elesSsf pFsEsinn ~ -, O. sef aore yainsbis
trSrsiuns for go go and . most superb vStsb
fST Sls. Toagszf. or those seekiag enploymsnf
this u . rsre opportunity. It u aleEifimztsiy
oODdnetsd busfEeas, daily sntisorze1 81 The Cor
cTnmeEL and open 20 the nsozt careful screfxDy
TEY ". A6dreSs HILL. POTTER a Co.,
sag1d 2AtDsy sfrset, ~ y
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27
LOCAL MATTERS.

Wilcox g. Gibbs Sewing Machine
Salssroom l! l, Main street. II. Nor
ton General Agent.
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27
GREAT WATCH SALE

ON me FoTUfAR osG PHicR PLks.
GIVING Every PATRON a
VI Handsome and Reliable Watch for ths low
price Of TIN DOLLARS,
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27

ing to s177.27, was ordered to be paid,
less one dollar andseyentysfye cents.
Adjourned.
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27
cRwlNG NaACHINKs-

- Agents wanted everywhere to sell our low
priced, fully licensed machines. Send for our
circular. SHAW & CLARK, 5. II. Co., Bidas
ford Maine. noyl4ly
The Wheeling daily register. [volume] (Wheeling, W. Va.) 1864-1878, 1867-11-27
w nshington Hall

buy Your Thanksgiving Oy-ters
At Mong's Oyster Depot.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10
Baltimore Market.


dressed Hogs-Are selling in lots at sSas c.
per 10. = ~. :
Flouf.-Late on Saturday there was eale of
200 bbls. City Mills medium Extra at SiO.5O;
yesterday 100 bbls. Howard Street Super at
$780, 100 bills choice Virginia Family at $40 so;
also 80 bbls prime Rye Flour st sass Is per
bbl The market yesterday vas nrmef for low
grades, In sympathy with the advance OF so
cents on all high grades. -Ff
Grain.-W heat-Only 400 bushel white 90 q
5S75 bushels red offered; market firm 1t Satur-
days prices sales restricted for want OF
receipts. aB =
Corn Offerings 1900 white aud f6,oOO
bushels yellow; market active and prices
several cents higher; ncluded In the sales
were 600 bushels new white ut iaSt IS, as to
condition: 2,5te bushsls good do. at f.i7aSi .ls;
prime dry FOR foreign hipment 81 %.
Provision s--Merkes was very quiet yester-
day; no Bulk Meats reported. Bacon 10 scaIce
but insctiyes we quote prime old Shoulders 1T
IL cents. rib Sidesat 13kah cents, ana clesr
rib Ia cents for both old aed new. Lard is
scarce and held firm at i3k per ID in tres
and barrels. Mess Pork we quote ct S23 per
barrels. .tr.. F. 81.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10

I'VE MISSISSIPPI AND ARKANSAS CoNyEs-
Ttoss Gen. Ord mas designated tue Hail of
he house OF Representatives in the State
house At jackson, mississippi, and Tuesday
he TN day of January 1-6o, as she place and
time Tor TIE assembling NJ the Convention for
me Staie OF hissassIppl; and me Hall OF the
hcuse OF Repressn taIivss In the state House
{. LATHE Rock, ArkaDsSS. and r0esday, tne7th
oay Of January, 81, a. The place aud time
for The assemollnH Of the Convent ton for the
state OF Arkansas. lie saws: stIrrexuIsrities
10 the conduct OF The election in certain pre-
ciDcts of the STATES Composing the District
having been repOrled 10 these HsaiGuartars
md the vSte In hose precincts having been
suspended. 10 await ON ial IN \ estieariop reu
cers " iupTaCtcable 20 prom ulgate ar the
presest tame the list of delegates elected 20 the
respective STATE Conventions. a. also sthe tot Al
vote an each state Tor ana against C,ouyeu-
tom
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10
FINANCIAL.

rae week opened IN New York with .
ssssdier feeling In the money MARKET ucnoy
Il in fair supply on call at per cent, WITH .
somewhat more active Demand. D,scooAts
art siiii marked ~ N exrems caatien.
especially among private diseeantefs, rasS
74ao FER cent for pr,ma names. The bssk
statement coes not chow any remATkAble
changes in tAe condition Of the osnks, bat upo1
toe W hole the indications Of the retaru ere
enccursging 20 coz hdence. Covers msats have
Esocupded sharply from the low figures Of
>stu cay. Sir'y-tvos ara Stxty-hyes Arc
especially active.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10

TIE Bosron EAyoRALTY ELECrIos-Dr
y. b SburtIen the Democratic candidate. was
chosen Mayor CT Boston yesterday, r.ce,ylne
$50 vo:es against 9,s75 Tor OtIs Norcross. ,ba
present Republican ILeumkent The officiai
vote for Mayor last year was n follows
Noreross, 5,72i; Shurtleff, coo, scattering, 81
sereros' plurality, I.aS;
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10

TIE FLORIDA CoSvKNTIox-It 10 stated
mat Florida has vosed Tor a Convention bv
about SEQ majority. or Is deiexanes shosen,
. are white and u eoIored
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10
THE BFST ASSOCIATION FOR INVEST
NBNTs- AND THE CHEAPEST AID
MOST CERTAIN FOK LOANS.
SAFE, CERTAIN. AND RELIABLE

THE Mf hE Ans THS raT.s s9E itsXrsr
MOST CERTAIN fOk LOANS.
SAFE, CERTAIN. AND RELIABLE
All -tockholders psrtoipste in the ADVANTAGE.
The limitation. Of the rer cent. at which adj
ysaoea are made prevent Leans for purposes OF
mere ejaculation, and add certainty TO sh. on.
portanitles OF torro~ers obtaining money whea
Subscription Book. for stock In this A,so,ia
tioh are nov open st the following named places
HOBATIo BROWNING, President, ss3 Penn.
~ IyaDia syenAe. near Sixth street
ii. o. HeyD, Tressarcr, 33s Pennsylvania ave-
". CLARK, Jr.; Secretary, 444 Fourteenth
street near Nes York syenue.
Certiheates OF stock will be At once issued 10 all
.PsymeIts on account Of stock will be received at
either Of the sbove-naRed places until the next
r gglsr monthly meeting.
A large number of shares have already been ia
Zen sra persons oesirous oil obtaining stock should
Printed Constitutions may Be obtained at any OF
'''e Wv H aDi BRcwSING, pre.iuden,.
Z. ". CLARK, Jr., Secretary. o9f
rTREAsuRY DEPARTMENT,
QS Orc ~ fomptroiEty oftas Cxrr,scp
WASHING Eos, : epts lnber 10, is-
hStGee !. sersp, fivep to the hoder; Of ths Cir
tionsI iisnk o. Brookiyn." New forS, that sSch
POTS vii b. paid in lawful money Of the United
sury ofthe United states.
II. Il. HULEUR d.
III NolnptIOlIcr0I the currency.
~TEEAsCRY DEPARTMFNT.
US 0fics Of CompssolIev Of the Currency.
.wtsHISsIos. septefsber 10 isz.
Notice IL hereby given TO aIl persons Who may
hsSe claims against the tEartuer. aud Citixens'
National Bank Of Brooklyn, New York. that they
pr @ srpE ief 'f sn All f
the city VI BROOKLYN, He~ York,
N. n. HULBUBD.
sell wlH CoDptroiler of the CURRENCY.
Nh. TREASURY pEPARTMENT,
uN9 Opos Of G,nYt,olter a tls Csvesy,
WAsuiss IeS- Aug. d, toss.
Notice /. hereby gwen g all persons VINO may
hsys claims saggs,nst The E.sioDai Unadli.
The same and 20 make legal proof thereof, 10
LEWIs KINGSLEY. Receiver az said Bant At
the Office OF said bank ia nadilla, n v.
H.H HCLRCRD-
an la Comptroller OF the Currency.
NE.TREAsURY DEPARTMENT,
uNS Ofes Of Co1nSfrotisy efsSe tsrvss.y,
WASHINGTON. October T. M
hSties 4 hereby SVEN 70 the holders q the Cir
IL I sss s q ss
States. mo JAY KNOX
eestulst Dept. ana Ses < Gsns Svn;
NE~TREAsURY DEPARTMENT.,
u~S Coke< or CssS<yeiievtSsie fxvvesr,
No,,,. ,.h.,.h, asiune1Ss. Oetsees =, ls1.
o. the city OF Nov rcsk nat tSes ~ 49, .Sos
70 rresens the sane - r. naks kIRSi sfcof 49,
q. &c =. u Bailey. ks9 Recelvef n s3S SsSf. ~
the ON e o. said sAax N &c cstyel Nev Ysef. I
eesTis Dess ..c az Hst; Z ossis sShs
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10

Rk-IsskD-MT. Larman' 8 purpcse 20 resign
NE position as AIdermas from the First Ward
viii be received with regret Unassumipr
'nd undsnons5rshye, he has yet won the
respect and confidence Of MS associates An n
MARKED degree. and without respect to party,
Oy the good serse and fairness shown in hi,
course.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10

~ At the eiecnon last night for officers of
the Philadelphis Union League, one OF IN.
mos, wealthy and active Republican political
associations In the eouRtry, . ticket favorable
10 General Grants Nomination As the Rspub
hcsr candidate FOR President was chosen.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10
HOLIDAY GOODS.
LOOK our FOB THE HoLIDAJsi

LOOK our FOB THE HoLIDAJsi
CHR. RUPERT, a.
KRIsS KRINaLE HEApQUARrERs,
No. ssa SEVENTH STREET, between D and x.
Importer Of all kinds of
FRENCH, ENGLISH AND GERMAN FANCY
GOODS AND TOYS,
@ Adapted for
CHRISTMAS AND NEW YEARS PRESENTS.
NJ, RUPERT takes great pleasure In inform
E. ssss sa s
Al AID hklBssTE RT SkkHs fs T Te4
g Vienna ss Ssss snd
d,spos+ Of ssss low prices ar they can os had in
direct from lie anons
which ~e enumerste in part
Knitted Ladies Ss !s .ad infs fam AZ aooss s''
Musics d BS.fs s, tIo@ g. s5S, PIECE,
Music Sesar stsnds,
on French Perfumery OF all kinds
GAkD CASTS,
WRITING DESKS.
DRESSING CASES,
WORK BOXES
pc,1sor ryr Rf Hprsrk kH9 TSEk STANDS
MAShs OF ALL KINDS OF CHARACTERS
ROCh. SPRING HOBBY HORSES,
PBOPELLORS AND SLEIGHS,
WAGONS and wHEELBARROws
In order to give my customers increased facilities
N their ehsDi patton Of my large stock Of goods,
have converted and fitted up, with all the modern
convenience and at sever raj thousand dollars ex
Pense the second story OF my establishment into
store room. The new rom il entered by way Of
an open stairway leading from the store room in
the second story.
Ladies' contemplating holding fairs would do well
to examine my stock before purchasing else-
where
Those who wish to avoid the largo crowd usually
attendant at the near approach Of tho Holid avs.
should make their selection early, 80 ss TO avoid
the rush. Ge (? tJanl
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10
Trssty Betveen IN. United states and
Canada

TIRE follow q are The resolutions introduced
~ mr. Ramsey IN me Senate yesterday In re-
Istion 70 a treaty with Canada
RsseJrCd. That the Committee on Foreign
Relations 70 hereby directed 20 inquire fnto the
rNpeCisncy 81 = treaty Oetvgeep the L. nited
S;sies snd the Dctniuion OF Csnsda, which
shall contsin the following provisions:
Firs'. i hat duty OF five per cent. al rolor.,
shsii De imposed ppon All imPortations from
tApHda which are exclusively the produc-
ions or manufacture OF Ca1adsl 70 the mi
I'D Sta'ss, or from the United States to Can
.da, which shall be 81 betifuted tor the existing
teri1s OF he respective countries
second That the excise dufiss of the United
States and Of Cansds shall BE- aSsimilated by
concurrent Rgtsls'ion.
ThIrd. That the navigation OF the grea, lakes
and the canals and channel OF the 81 Law
renee river, shall b. forever tree and open 20
citizens OF the United States zad OF Canada
Fourth That Canadian vessels in American
porte, shal be entitled TO sll the privileges OF
American vessels in Canadian ports
fifth. That the Fisheries OF the Atlantic coast
shall be free 70 the citizens of both countries
Ssxth- That common systsm OF laws rsgu-
is'iDg copy-rtsnts, patent-rights, and rates of
postage, shall b extended over both couatrIes
seventh That Canada with ths consent OF
Greai Britain, shall cede 10 the United States,
me districts OF North America westi of lougi-
'ade 90 degrees, on conditions following 70 wi:
J. Inc United States VIII pay IS $4,000 u
The hudson Bay Company in full discharge of
ali CLAIMS 20 territory or jurisdiction ia North
America whether founded on the charter OF
the company, or any treaty, law or usage
2. The United STATES will assume the o a bljc
ceot OF Briusn COLUMBIA, not exceeding the
sun OF S2OsO.fs0.
, To sio the construction OF the Northern
Pacific Rsilroad, from the western extremity
OF Lake superior 10 ruget's Sound. The
United States, IN addition 10 thu grant of land
heretofore made Will guarantee dividends of
Per cent upon the stock Of said COMPANY:
F-O-tdef, me amount Of stock guaranteed As
Aforesaid all not excs~d San, 600 per mile spd
congress shall regulate the securities for sd-
Nsnees on account thereof
e. The northwest Territory shall be divided
sEd organized into Territories OF the United
STATES. not less than three IN n umbsr win All
he rights and privileges Of the citizsus and
government of Montana Territory, so far As
he same can be made applicable
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10

TREATISE On INSTRUMENTS,
b. FRANCIS LTpPITr. Brew. Brig. Gen. L. S
Vols. l2no. pp lt6; illustrated by Al eperavings.
81 IS 81.
These works have been strongly commended By
the highest military authorities. Copies sent free
by mail on receipt Of price.
For sale by
SIDNEY s. RIDER Il BRO,
De 7-eo3t- Providence. X. I.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10

- The Louisiana Reconstruction Conyen.
Ton transacted no business of importance yes
s7Tdsy.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10

"A EATISE .4
ON THE TACTICAL USE OF THE THREE
ARMS,
INFANTRY. ARTILLERY AND CAVALRY
by FRANCS j LIPPI5r. Brey Il Brigadier Gene raj
L g Vols. i2mo., Up. lH. SlO0.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10

Edwin FORREST as Jack CasIe'' AZ IN.
n astosal Theatre tonight
Evening star. [volume] (Washington, D.C.) 1854-1972, 1867-12-10
Gsyernment Necur,tt...

wAssfseroS, Dec. 10, is67.-Jty Cooke 4
Co. fnrnis the following quotations Of Gov
The Ebensburg Alleghanian. [volume] (Ebensburg, Pa.) 1865-1871, 1867-03-28
Almost a Prize Fight,

The HolIidaysburg Register has heard
of queer proceeding on the Allegheny
Mountaio, IN Cambria county, which, as
an exhibition of braggadocia aud con-
tcmptible meanness on the part OF the
principal actor, certainly removes the
dilapidated linen trem the shTubbery. Il
short time since, a certain fellow, who
thinks himself able to ",raYel on his
muscle" challenged young man working
in the coal mines to a fight, on an ap-
pointed day, to be conducted in accordance
with the rules of the prize ring, for sum
Of money. The challenge was accepted.
Now be it remembered that the young
coal miner was member of the Catholic
church, and, of course, would not have
agreed to take part In such an affair,
except for the reason thai the public would
in all probability have considered it cow
ardly for him to back out. When the
challenging party saw that he would have
to fight for his laureis, or resort TO in
trigue, he chose the latter course. Going
quietly to the Priest of the parish to
which the coal miner belonged, he in
formed him that his parishioner was
going to have fight On certain day
with some Tom, Dick or Harry, and asked
the reverend gentleman to in,erpose-
aud not as much as intiruaring that he
had any connection with the matter what
ever. This left clear field for him, and
he took advantage of it. At the appointed
time, he, arrayed in the costume of the
prize ring, appeared with party of
friends at the place designated. The
crowd waited patiently, but the coal mi
per came not, aud there was no prize tight.
This gave the braggsrt something tospread
himself on, and be now rehearses the
account of his bravery O. to tie wonder
ing natives of :he mountain regions, never
even dreaming that they know tie true
story.
The Ebensburg Alleghanian. [volume] (Ebensburg, Pa.) 1865-1871, 1867-03-28
Advertising.

Two Illustr;ops instances of the 5rofs
of advertising are furnished BY the histo-
~ Of Baruum's Museum with its inciden-
tai enterprises, and Bonner's New York
Ledger. Each ot these men started with
only few hundred dollars. Barnun
shouldered debt OF $50, 900, and In tea
years had cleared t of and amassed a
half million: He prooaoly paid another
half million for advertising. Bonner in
vested little of his money in getting out
the first number % his paper, and the rest
in advertising, aud behold IN ten years
he drives a $685. 900 team of his own on
Broadway, circulates 100000 copies of
his weekly paper and lrxuriates in for.
tune that would satisfy nabob Doctor
Townsend Is another instance. He star
ted with receipt for making sarsaprills,
(some thought out Of molasses and Water,)
and in five years he was dwelling In
palace of his own, costing 100000, with
a quarter million behind for It's support
These instances could be extended ad liI-
itlE1n. In fact, the whole commercial
economy of the age is based upon the diff
fusion of commercial intelligence What
Journalism is 10 literature or go7ernmenr,
advertising is 20 trade.
The chief advantages of advertising, IL
should be remembered, lie IL so display
ing the matter that it vii! catch the evs
OF the reader. An advertisement net
read is OF course valueIess. Merchants,
therefore, should pay for space, rather
than type, and In arranging the matter,
should put in such shape as to excite
/ the interest of the reader and lead him to
1 IL
thing.
Advertising, to be renuuerati7e, must
be constant, unceasiug. Stephen Girard
I owed his fortune in great measure to ju.
! jicious advertising all the yeIr round
/ ''Out of sight, out of mind"-this maxim
is eminently true 10 trade Those who
are most in sight by means of spacious
structures, attractive signs, and conspicu-
Gus advertisements, will sell the most
/ goods. Those who keep their stock hid
/ out of sight will sell 10 goods.
To make advertising pay, an advertise
! neRt must tell the truth. II assertions
| must be verified tC the letter IF Il prom :
| ises TO sell good call-skin boots at six
/ dollars pair, such bargains must be Civ
! en-. To draw a customer IN and cheat
him once, may De easy but to repea: the
trick on the same person, is a game not
often played. Cheating IS based on the
! principle that the public was made to be
humbugged; but the obtaining and keep
/ ing customers Is based on an entirely diff
ferent art. The great Secret is contained
in the two principles of courtesy aud
/ honesty. There is more friendship in
correct trading than is generally supposed
All merchants ought to calculate some
what ou this element in permanent bust.
ness arrangements, and as a basis for
/ permanency, their advertisements should
specify only the truth.