New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1867-10-25
GEORGE p. ROWELL a. Co ..u.-,,s
IL SELECT LISTS OF ONE HUNDRED NEWSPAPERS
THEIR

90 orr the greatest facilities The desire 70 make our o"u e
house in the business undertaken led us se'erA'
,t ,,,s, Of ee, contracts which has been enlarged upon
IN time until the early part 1867 when we presented I" Tue
pubic our FOUR LISTS Of ONE HUNDRED Nh"SA H'' 'O'
pelknOau and appreciated By advertisers
..., a.. elected from the secular Press-tbe PorrcHr
Ic.I F.unr and newspapers Of the RUE E
ONE in ZACH TOWN and that the one which all
pes considered likely be Of most service TO an advertiser pro
norton IN tie prce paid places daily issued we give
tbe preference as best reach the BUSINESS coNNVNi
and e,pus the few Religions Agricultural and purely Literary pub
Eeaoas newspapers upon these lists viii be found TO De Inc VERY
BKsr selection as 10 CIRCULATION CHARACTER and NnrKNcE
REASONS FOR A LIST OF 100.
When system nauguraied Was considered desirable 10
sppy to sufficiently large PAPER TO EVERY cox
tDgRAELE PLACE Included the list with DAILY IN
Kaca CITY On making up this list contain nearly
papers and to make perfect one hundred was
op;d BY calculating the various prices to be p 10
each paper fixed price per inch nd per line was adopted o "
whole When the demands Of customers required 'ne onau'n
ether lists we decided they should the number Of papers
ie same re Aye proportion daies and weesh and be governed y
te same rates NOW BEEN FORMED on the same
pn and they become known The LISTS OF oNt
NEWSPAPERS" . ,,,, ,.,r
IN PREFERENCE TO 4 SMALLER ONE
Many advertisers making selection Of newspapers to cover the
,rtorv included in one Of our probably select more
nn f papers hundred but Of the by selected ~
rE ADVERTISER aud take hut one 10 place vi"
BE found b comparison list that least ~ Of them are H.
eue undertake insert this advertisement Tor mohh
our one hundred FOR Wond have pay to
forty selected think objection can be made to the
larger list
now THE IMPORTANT ADVANTAGES WE CLAIM ARE OBJ
TANNED.
This simply By applying the old system Of yearly contracts on large
scale An ordinary weekly paper circulation is IN the habit
.fbarrng say - 50 for month but for 500 will sell
column whole with The privilege Of changing the
matter monthly making Of 10 lines the column contract
less oeh regular charge On higher priced papers the pro-
portion nearly the The above explains the whole mystery
with 400 PAPEss for bNed amount OF space
Of
space, and consequently plan that We can execute
onchf the usual charges and While making
nearly fall commissions s afford pay the publisher additional
pue acog his yearly rates. to the night to let out to
Others space and procure for orders the most pon
places paper The aggregate amount Of the special contracts
THOUSAND DOLLARS per annum
WHY 1T Is BETTER FOR AN ADVERTISER TO USE THE
LISTS WE HAVE SELECTED THAN 70 MAKE SELBC
TON OF HIS OWN.
taken for p an without
previous contract Publisher aud ourselves evident
made up from ideas OF ne wants OF the
pubie This not an objection advantage No individual adj
verte can be informed the relative value OF newspapers
nor can frequently brought contact with the Publishers nor re-
re such complete all tho newspapers published nor have iac
ties to keep them orderly position reference necessary for
those who propose decide which tie best
paper every country large ours We have CONFLICTS
1 open to the public examination and daily receipt our
than 800 PAPERS DAYmo than JoO PKR
KRK We Offer the public ever facility decide whether
selections udoas It MICH yoR OUR INTEREST
As Po THAT OF
PATkONlkf rs
Great used 10 making our selections 10 have the
papers eoasy distributed States reach all parties
alike and particularly TO have ONE PAPER ~ THE shire Town OF
COUNTY.
THE POSITION OCCUPIED By OUR ADVERTISEMENTS
having paper the Of having
POSITION made cor customers
preference respect advertisement being guaranteed position
asd> eolnq reading at under the heading
81 NEw ADVERTISEMENTS" which the attention, snl is
nt desirable than the special notice column As always
copy care get better style and general
appearance Ian other advertisements in the paper
-, HOW IT Is DONE.
Asa rgi adhsrs sst the only way complicated mat
i can be managed each list fourth
Monday time All directions and Information
printed written and thus in feN hoa, amount 81
which in ordinary would require days The
Advertisements 20 every paper ami stamp carries
The already existing the price be charged
delay from correspondence The Advertisements sppear IN
tie issue Of paper which al mailed to when t'er
&mBe being checked in book kept for that purpose care
fay Sled that the advertiser NAV BIZ, leisure A. there
eighty weekly aud PAPERS each list ahe Of more
than hundred different papers prepared for inspection a. any
date Of order II omissions oc
the publishers Immediately informed but knowing BY eIpe
right ysry
We send order lis; every Monday which With The four
have Just completes the circle and each weef particular list
To advertisers residing NsYorf CITY and consequently unable
examine @ send to each paper Containing adre
tsemeHts markei by express.
MONEY SAVED By THE SYSTEM
is the saving postage stamps We send thirty
all with printed letter giving Instructions The
postage stamps paper envelopes
and go copies o. the advertisements al printed slip paper Sup
pose eaeh person undertook DO the business direct and had facilities
obtain the prices from the papers they would each have 70 write
print copies the Advertisement direct 900 envelopes
and py postage Of s2 making expense 500 Tor
postage alone or s38 and this goes nihet
1he advertiser Publisher but mpy wasted No
the paper printing and envelopes the time
pied doing We mention but others be named
hardly importance These and depend upon FOR profit
THE CHEAPEST ONLY BECAUSE THE BEST.
Advertising lists be confronted with What known
CHEAP Advertising r cheap the the tenn usually
piled With these obtained the ana the
POSITION papers the papers well paid Tor the WOkieori
ipg 70 yearly profit nearly approaching i
commits only cheap thing abou 1t is thiswh capital aud
enterprise sufficient wholesale nearly hundred thousand
doa worth space TIT country;
retail that space still making profit at much lower
facilities prs being
applied the pspe is although seeming
We complete the arrangement aud be allie to give
thousand M the amount charge o Jour hdrcd
and the time increase rates Of profits The price
teuy cheap for the Of the papers bu, when consider
quantity and ouALiTY il found TO BE- very oN indeed
A MAN COMPETENT TO JUDGE EXPLAINS THE ADvANT. |
AGES VIZ HAVE AT TIL NRWYORK STATE EDITORIAL |
CONVENTION.
against BY O'hs without adopting plan (which With
MS and being out Of the beaten path ey d fol-
LOVING extract ron speech w gentleman well known advertisers
as having had more experience perhaps than soy other the United
STATES claims that The psn bad ios Publishers The justice Of
which claim 'hoggt le discuss) place
in the light beng anything but good srrnrneat for the ady
hr We quote from The Rochester y. Y Daily Aug
Io an extract om report Of speech b. VI Petnn esq
toiS NJ Pe'ung Co. Advertising gents Segl Boson)
stbs Editorial Convection Of NeTort State Eor holden Al Penn
ian L. June 1901 The words pain aud be msuader
stood
He showed the public that BIS Til, s,,,e,, n ,, ,s, ware