Evening star., 1867-06-08
ENLARGEMENT OF THE EVENING STAR

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ENLARGEMENT OF THE EVENING STAR
In consequence of the steadily increasing
pressure upon the advertising columns of the
STAR, it has been apparent for some time that
the paper must be enlarged in order to do JUS
tice to both readers and advertisers. For
months 1t has been daily question in ssmaking
up the FORMS which should give way, the
advertising matter or the news matter. Not
unfreQuently the former has crowded the
reading matter down to less than i've columns.
and even then from three to four columns OF
advertisements have been left on the galleys,
for which there was no oom in the paper.
The purpose to enlarge has only waited ex.
ecution until a fall in the price of materiaI
should make it feasible, so that the blank sheet
should not cost more than the price Of the
paper printed. The price Of paper is not yet
sufE ciently reduced to altogether justify the
proposed enlargement; but the necessity, "a
above stated is SO imperative-if reading
matter is not TO be crowded out altogether
by advertisemenis-that we have con.
cluded to undertake it We shall, therefore.
at the commencement Of the next vol ume,
on the first Of July. add a column more to
each page, and lengthen each column; ma.
king twenty Eight columns instead of twenty
csfve paper about one. fifth larger in size
without an increase OF price. With this On.
largement we shall be able to accommodate the
business public and also to give much addi-
tional reading matter. '
On the first Of July, 1867, when we propose
10 enlarge the paper to the dimensions men.
TONED, the STAR will enter upon its thirtieth
volume The STAR came into the possession
OF It's present editor and publisher on the Sd of
July, 1883, when its circulation and business
was mere bagatelle in comparison to its cir
culafion and business OF to-day. The secret r
Its success has been its steady devotion to the
substantial interests Of the District of Colum-
oia' without regard to inter ests of political
partizans, backed by effice MT and sensible
business management on the part of all con.
eelneo In any branch Of its publication. Its
success has at all times engendered efforts to
break il down, Of course to the end OF clutch
Ing what were conceived to be its profits or
these efforts we remember that of the Globe,
Cne nrst,) which, however, grew out OF per.
sonal dlmculty between the STARS proprie.
tor ana that OF the Globe, who spent con.
siderable sum in the vain attempt to give that
journal popular character and turn
while fulfilling its excellent function In
publishing the debates and proceedings
or Congress verbatim. This attempt cost
perhaps forty or fifty thousand dollars.
next we remember that of the american Organ.
oome tnirty business men Of Washington, in.
dignant against the STARS eficieut oppost.
tion 70 Know Nothingism, subscribed $4,000
70 be expended in Its demolition Their agents
spent the money, as designed, right merrily.
Hundreds who sympathized with them
stopped the STAR and thereupon sought to
borrow 1t daily from neighbors. Many others
smashed their business by ceasing to advertise
In IL. Soon finding that that policy on their
part simply crippled themselves not the
STAR-tney were not long in again seeking
space In Its columns, in order again to reach
the notice Of all the members Of nearly eyery
household in the District of Columbia. In
ADDITION to the $4,000 originally subscribed to
proak down the STAR, in the interest OF Know
Notningisme double that sum was gouged out
OF our District Know Nothing leaders, great
ana small, in perpetuatlng the effort, until
ihornes Building, on 7th street, the famous
Know Nothing headquarters, became even
more famous for Its insane efforts to break
down the STAR. We next remember the more
formidable attempt of the Hon. Stephen A.
Douglas to demolish the STAR, in which hs Mr.,
Jonn r. Aeiss, and others, spent hundred
ana eighty thousand dollars on the States and
ehaon only to realize that the task was too
mucn Tor them. Then we have had to encoun.
ter some similar exploits on the part, first OF
the National Intellgencer, the burden of whose
public and private lamentations has been that
the people Of the District will peryerseIy per.
sist In reading the STAR and doing bu siness
WIN II despite Its (ths Intelligencer's) cry.
Ing necessities. The Dem. Jack Association
taking mortal offence at the STARS manful
aoSocacy OF the Onion cause early in the re.
bellion, undertook to drive 1t out Of existence
KICKING Z
braying at it frequently through the Consh.
tattondl Union to what abortive purpose all tn
Warrington know well. Yet later. we have
mao to encounter the terrible wrath of the
snort lived Leader and Dispatch, both born
Wnoiiy OF the purpose Of demolishinS the
STAR. Meantime the STAR has steadily
increased In prosperity, simply because 1t
mas always clearly perceived what are the
true interests Of the labor and capital of the
District OF Columbia, and has defended and
advanced those interests, under any and all
storms attempted to be generated against It by
parozan politicians hungry for ONCE, or crazy
enthusiasts who fancied for the nonce that thev
mad but TO cay the word to induce all District
business msn to gamble their bu siness inter.
ests on the wisdom and justice Of their recon-
nasnasaon that they should neither seek to
buy from nor sell to any who held views OF
public affairs different from theirs.
THs STAR can, without egotism, claim to be
the most successful afternoon paper published
in the United States. Its circulation has
steadily gone up year after year, and is at this
moment much higher than at any previous
period OF Its history, with the exception of the
swollen, abnormal Issue at some inten selv
exciting periods Of the war. In view of the
extensive daily circulation Of the SrAR-manv
times larger than that Of the most prosperous
OF its cotemporaries-its Advertising rates are
far less in proportion 70 its circulation than
those OF any other paper In this District. .Ths
crowded condition of our advertising columns
daily, and the number Of fresh, live advertise.
Inents, show that the public duly appreciate
the great value of the STAR as an advertising
medium. With the increased space, and with
our handsome new advertising type. our ad.
versisers will be able to present their bids for