The national Republican., 1867-12-11
Does Advertising Payr

We believe there is but one opinion about the
value of advertising among those who have
given II anything Of trial The universal tss-
timony OF those who have made good use Of 1t
is enthusiastically In its favor. Not q few Of
the largest fortunes In the country have been
made by IL. We mean not simply the Modats,
Brandreths, Jsynss, brakes, Ayres, Bonners,
Spaldings. Wards, Helmbolds, and those who
are most prominently known as extensive sd.
vertserS But in almost every city and large
town in tho land there 10 some merchant who
has won wealth to his hearts content by con.
stant and skllful advertising We have yet to
hear Of single man who has advertised largely
who considers the Investment q poor one
There is but one voice, and 1t Is always and ever
on the side Of advertising. Thus far, Il 10 true,
1t has been too much in the hands Of quacks
and chRrlatans, leading respectable men to
avoid 1t lest they should seem to place them
solves In the same category. And . great
many shrink from advertising lest Il NAV seem
to imply lack Of business, and so amount 10
confessIva Of weakness. But those who have
used 1t are the successful men Of tho country
Prineely fortunes are made as II BY magic BY
the persistent and judieious u'e Of this wonder.
full agency.
1t Is strange that, with so many instances Of
success secured by advertising, there should be
found any business man willing to leave II all
to others. 10 England and France everybody
ndvertises; tho most conservative and oldest
There 1t is not considered an evidence Of weak
ness for any man to publish his business. The
result is three times the amount Of advertising
than there Is In this country, and consequent
wealth and prosperity. But with US there 10
no such universal custom. The mon who ad.
yertiso arc the exceptions. There arc hundreds
OF houses In this city who are never advertised,
and who would think II foolish for them to do
so. But If they would employ this means for
increasing their business, 1t might DO doubled
and trebled. Meanwhile, the exceptional few
who do advertire reap magnificent rewards, with
out exception. We defy any reader to point to
IN instance whore q man has lost money BY
skillful advertising,
There is n, business that will not bear adver.
tising. Tho Great American Tea Company,
Hall Ruckels SoEodont, Christadoros Hair
Dye, California wines, the clothing dealers, the
insurance companies the bankers the Pacific
railroads-it matters not what 1t is-every bust.
ness is helped by advertising. The shipping
men understand 1t and act upon 1t. And when.
ever man understands the matter we'll, tho
more he advertises It is the magic wand that
can coin riches by tho shortest route. It has
never been known to fail There are Thousands
and tens OF Thousands Of instances where 1t has
achieved q triumphant success. He who does
not use 1t Is not the shrewdest business man.
There is philosophy and art about advertis.
ing which few seem to understand. For in
stance, 1t is wise man who adyertises q great
deal when ho ndvertises at all; and wiser yet is
the man who takes advantage Of dull times to
publish his business The most advantageous
time for advertising is when business Is de-
pressed. Many do not think Of this aud wait
for good times before they advertise. Some fail
in advertising by mistsking tho proper organs
through which to make their announcements.
They take whole pages in books and manuals
and defunct papers, which are published for
some narrow speciality, and wonder that they do
~ hal NraNa has - k.I II. ..l Iii.
cards in some live daily paper, which goes into
families every evening or morning, they would
have reaped the desired reward. The daily
paper is the best place for an advertisement Of
any kind.
All about us We see instances Of men who
have acquired wealth by advertising. We can
go two blocks from our office and find q dozen
such There is no possible mistake about 1t.
Advertising Is the great and legitimate adjunct
Of every lawful business He who does II we'll
and persistently Ia rs sure Of becoming rich as
the sun is to rise again or the stars to shine.
New York Mail.