The Manchester journal. [volume] (Manchester, Vt.) 1861-current, 1867-11-19
NOVEMBER 10, 1867.
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Changes tm Business.
Thirty or forty years agp. most com
nlodlilcs were sold on credit Nine.
t5ntas Il all the day goods that lefl the
ssaboarl cites were sold on bine =
- they said, though their time often
glided into eternity Ia 1887. a very
large proportion Of oar importers aud
i0bbers failed, simply because their Gus
toners did not and generally could not
pay them. Il was partially 50 in 1884,
and AZ later periods notably in "a and
81. Ordinarily, the retailer paid part
each yeal often. after it had run twice
as long as was stipulated but bought
ION time, more than he paid up; SO
thas tie debt WAS steadily accumilating
like a rolling snow ball, until there oe-
cured pane" or 'reynlsion, when it
was wiped out and the creditor with il.
.he iobbels were thus ruined, with a
1 guod share oi the importers; but new
men stepped in TO I'll their places, and
.sll went ON as before--till the next
'panic."
A great change has SINCE been silent
" wrought, in part through the ageney
Of the war. Our farmers used to buy
on credit, because they were SO geneal-
" in debt; it is otherwise now. You
may say that the mortgages on thelr
| several farms have been converted Iato
one general mortgage, known as the
National debt, still the fact remains
that nearly all our thrifty farmers have
money a. command, and can pay fol
What they buy when they buy it, Ihey
know that merchants can afford to solI
their goods ten per cent cheaper for casl
than ON time" aud they choose TO saY.
zen per cent. They do not sell theiI
produce ION time;' they require tIt
cash for it; SO they are able to pay oa'l
| for what they need The better elias.
| OF country merchants are thus enabled
80 pay cash when they buy SO trade Il
lslr healthier and sonnder; and, wer.
our currency restored TO a specie basis
wo should have little fear a future re.
WILSON'S
The decrease Of credits Is parallaled
by the expansion Of advertising. Firms
that formerly lost 5000 per an-
mum by bad debts, nov pay tlateEoaai
instead for advertising, ana doa iai
| larger as well as safer business than o.
old, selling far more goods at enailoi
/ profits, aud never lo6slng steep througl
fear that they glil be (trlyea lato bank
ruptcy by tha failure of thalr customers
I Five Qer cent profit on csh hasInefr
! is far better@fan 10 per cch- on cresl
business, besides enabling tie retei.o!
4 70 sell 90 per cent cheape- tntn Id ion
! merly did,
Expresses and increased mail lacili
ties have given a groate impulse to ca9t
trade Goods advertised prop psriy dnl
purchasers by letter Gbf point g thou
sand miles away. H1 whO digA Glt
aislsts in tLe Rocky lIoansa4ina, NJ. eaal
his order and his cash TO N3w York So
! whatever he wants Chat il not at hand
provided he knows that ne viii be iairl,
dealt with. @
Thus character for probity md hon
or becomes productive capital, end |
perpetual incitement to scrupulous rec
| titude in all things. The trade reform
based on cash payment, small profit
and boundless advertising is still iinuia
ture; but it already promises results Q
signal and peryading beneiicence.
: The advertisement, the mail and th'
express form the perfect circle of com
: municution between the manufacture
or seller, and the consumer or purches
or. BY judicious advertising all WHIT
need are informed where they can bes
obtain what thoy want at almost tn
: FIRST cost, and by mail or express, th,
manufacturer or dealer can deliver hi
goods to the purchaser. The mail en-
ables the customer to forward bis re
! mittances without loss, by use of th
: post Office order, aud in many cases h
can receive his purchases through th,
) post-oifice at a merely nominal charge
: it is difficult to overestimate the adyan
+ tages to the country at large, arising
from the rapid end economical trans
! portation through mail Of light article
of utility, ornament or necessity, as j
practically carries from all the center
of trade and manufacture to the remot
E est home.