Maryland free press., 1867-01-10
Advertising.

In recent lecture on .'4oney getting" Mr..
p. T Harnum said:
Men shouId be careful in their hnsiness tina
- theyshavo good article for sale. Then sdve-,
tise Il, for t!ie greater number Of people who
know of the existence Of the genuine article the
i~'ter il is for the owner The ways of adverti-
sing may I've different 10 different cases, hut al
WAYS the public should be made aware Of the
article which the adyer,iscr has for sais.
Advertising must be persisted In. The mai
must be hammered well and then ciinched. A
French writer has well said that the first time
an advertisement Is inserted man does not see
1t; the second time ho docs not rad it; the third
time he reads il, but docs rot thipk Of it,. the
fourth time he tpaks about it; the fiAh time he
spesks to his wife about It; and the sixth or sew
rnth time he Is ready TO purchase. This will be
found to he nearly correct, and a nltu mast re-
member that fire docs not advertise his goods
the sheriff will advertise them for him; in this
ease u IL better 10 act personally than by proxy
The speaker neg. proceeded in humorous
manner 10 describe the different kinds of adver-
tiseIncnts adopted ty different people. Some
people may say that they never could do this
d.Ishins kind of advertising, for the community
would call them huabugs. Well, what then?
Mr.. Barnum had known mon who lived by that
Taushter.) IIumbngging only consists in put
ting on glittering cxteriors to suddenly arrest
public attsntian. The great English blacking
mfker once seat his sgents t. ESypt to print on
the Pyramids the words '"rry Warrsa's Black
Ing. 80 Strand London" lie was humbuging
the tourists who saw 1t, but it WAS not cheat
fos tho astlcle was good one. Phe Baglish who
read it were indignant at the sacrileee, and like
all Engishmen do, or threaten to do, they wrote
to. tho Times. What was the consequence?
The lotters wese copied everywhere so
that oil through the country the papcrs tecm-
cd with the advice, "Pry warren's Backing"
and the maker thereof made his fortune.
Whep Jenny Lind first sang in America tick
cts were sali hy aation. One enterprisiug
tradesman outbid the aristocrsts, and took the
frat ticket at $225. As the result of this oct
the name'of "Gsnnin, the hstter," was spread
all over thcicoun:ry, and every man looked to
sse it he did not wear "Gennin hat" That
pan s'so made his fortune by his ingenuity.
The speaker said he himself had been spokea
Of rs one ofthe most notable. :.humbugs ofthc day.
Ia his aceertstiou Of the term he did not deny il.
He had for many years been sendiag up sky
rockets, allfntend"d to attract the popular eye.
Twenty years ago he took the mercan Museum
at Ssy York, for q song, for it had been losing
money. Flo determined to spend all the money
he made the first year In advertising. He placed
advertisements in the papers, covered walls with
rags and haulbils and did avavytLt,- H., &
could to attract the popular eye. One dsS he
employed srsists to cover HE museum outside
with pictures ofnbout every animal that ever
lived, and absuta half dozen thrown In that
never existed. As q consequence Of thsse adver-
,'iscmcnts he soon saw the people crovdiny into
his place, GRE long, found that he had more pat.
roaags than he could accoumodate.