The home journal. (Winchester, Tenn.) 1858-188?, 1867-01-05
What is Worth Doing at all, Is
Worth Doing Wen.

business men, in relation 10 t!lc 'a'l VI
Advertising" are just as true here as
elsewhere -
Advertising is an art, and that it IS
one that pays, let the thousands IN 'l''
country who have grown rich by 1t,
answer. We do not say that no man
who has not properly advertised mas
prospcred in business, but we do say
that it is rare case where any bust
ness might not have been greatly aug |
mented by a judicious use of"prlnters
ink"
What is advertising? The art of
making your wares known, Giving
publicity to your business, You have
your wares, others have wants. Ii Is
your interest to fill the wants with the
wares-to bring producer rand cons,'m-
err, tradesmen and purchaser, together
This is what signs are for, tastetully ar
ranged store windows and the like,
They are to captivate the eye. lhc.eye
is the sentinel Of the will. Capture the
sentinel and you carry the will. I'M
press the senses and YOU move the
choice. The feet follow the eyes. See
= how they pause at the shop window
and how they covet what's in it. Some
of them step in and inquire the price
others step in and buy, not because they
I need the article, but because they nae
the money abont them, and because 'h'
5 winning window won it away 1of'i
them.
This is what an advertiser assaults
I first and last OF all, the eyes. 1t Is II
: vain to reason with your customers
!, Customers do not reason, do not arrl''
u at purchase by the slow method o
:. military "approachcs,' id'p"lIed by Al
% elaborate rNtiocination, but carry 'h
). coveted commodity by a sudden assault
! prickcd upto it by the indomitaos
I, hoyooct, of the artists in advertising,
i Ii is this untirng, unremitt1nG, even
~ 'astirc. ncycr-takcMo- for-an answer N
~ ~ neal to the eyes of the people who wan
:" thcir hair to grow, by the people wn
= have something for sale which they s'
10 will make the hair grow, that carrie
the day, splatters the 'a'f ,ohI.S WV wv
;n,,unrall,c sralps, and puts fortune
w w in the bank to the credit Of tAc--:''
~ yertiScr.
to This is the way to do it. Have
ne GOOD article, an article that will do goo
re and then stick it at thcln,--llt them
w. the face with it, slash them over the ey
nd with T. This is the art Of advertsln
N. Saw YOU have hat--a good hat--a h
an ,hH, is worth having on anybod,
Of hna1 WcI, put it ON cyctybod,
,at hoaj You can do it by advertising
raj Other hatters may make a living, y
er- shall make fortunc-by adVerNS'l
il, IN all New York there is only one h
ion tor In philadelphia there are imp,
uld jpr piles Of brownstone owned by
uut Ja2np. They are huilt cut ofadver
rec. ina IN New York there is hu-e !
.tt3 ON Broadway, worth its weight IN &c
and an acre of ground Of fabulous &C
be- linc,s, the property Of DR.. branor'
fed All Off goes to the GEeNV o' "nsG' N'1
did inr Brandrcth's pills are housen
the woras-5ecause Brandrcth was
her, aIrot in alycrtising--only this
!. Of not ling more. - II ere Is PROOF vi y: "
and hand, thcn, and there is money IN
heir ycrtlsIn;E. l'ut " can o''iN ''
e. by ''pe9g'ng away. ne u.s. ",
mi chief, any almost the only, qna''i
cx, ton for successful advertiser IS
'erl 'erl C'hao''s, ,'ovo nn,v TO say YOU