The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1866-12-14
The Art OF Adyertisinw,

contemporary, who has evidently studied
his subject. offers the following timely sug>
gestions in relation to the art Of advertising
"a branch of the fine arts that is yet in it's
infancy in America.
Advertising is an art, and that it is one
that pays, let the thousands in this country
who have grown rich by it, answer. We do
not say that no man who has not properly ad.
vertised has prospered in business, but We
do say that it is q rare case where any bust
ness might not have been greatly augmented
by judicious use of printers ink
"What is advertising? The art Of making
your wares known. Giving publicity to your
business. You have your wares, others have
wants. II is your interest to fill the wants
with the wares-to bring producer and con-
sumer. tradesmen and purchaser, together.
This is what signs are for, tassefnlly arranged
store window and the like. They are to cap>
tiyate the eye. The eye is the sentinel of the
will Capture the sentinel and you carry the
will. Impress the senses and you move the
choice. The feet follow the eyes. See how
they pause at the shop window, and how
they covet what is in it. Some Of them step
in and inquire the price, others step 10 and
buy not because they need the article, but
because they had the money about them, and
because the winning windows won i. away
from them.
This is what an advertiser assaults, first
and last of all, the eye. 1t is vain TO reason
with your customers. Customers do not reas
son, do not arrive at purchase by the slow
method OF military approaches impelled by
q rapid ratiocination, but carry the coveted
commodity by sudden assault, pricked up
TO il by the indomitable bayonets of the ar
lists in advertising.
ut is this untiring, unremitting, everlast>
ing, never-take-no- for an answer appeal to
the eyes of the people who want their hair to
grow, by the people who have something for
sale which they say viii make the hair grow
That carries the ia. splatters the hair tonics
over innumerable lips, and puts fortune in
the bank to the er.sl Of the-advertiser
"This is the way do it. Have . rood
article, An article TIM, will do good, and then
stick it at them. Hit them in the face with
it, slash them over the eyes with it This il
the sort Of advertising. Say you have hat
IA good hat--a hA, that is worth having on
anybody's head. Well, put il on everybody .
head You can do It by advertising il. 9th.
sr matters mAks q living, Jon shall make .
soruns-be advertsinsi In al New York
there is only one halter. In PHILADELPHIA
there are imposing piles OF brown stone
owned BY DR.. Jayne. They are built bv .d.
vertising. In New York there il hum nile
on Broadway, worth its weight in sold. ana
40 acre Of ground of fabulous costlipe.. ~
property Of Dr. Brandreth. All Of Il ,oe. =
the credit Of advertising. Br.nprstb;. nil.
are household wosds-bscsnss Brandr.th -.
m adept in advertising only this and moth.
ing more. There is proof on every hand,
then, and thsss il money 10 advertising. Bu,
II car only b. got q b. 'psGyine avay.' The
6st Asd chisf, ard alsost ~ oaly Qualities.
lion Of > successful advertiser i psss;aaci.y.
1e AsesH hallw = ~ - ~ ~