The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1866-04-18

Total. 4sS
OF the accuracy of the above statement any
one can satisfy himself who takes the trouble
to count the number of advertisements con-
tanned in the issues of the several papers of the
above date. 1t must be remembered also that
from the number against the HERALD should be
deducted the advertisements of those silly
theatrical managers who some time ago con-
cluded to withdraw their advertisements from
the columns of this journal and to keep them
inserted in an extended form in the columns
Of our contemporaries. But this is of no posi-
BILE account to us. Deducible from the above
figures are these facts:-That the HERALD yester-
day contained nearly twice as many advertise
mentsa as the Times, nearly three times as many as
the Tribune, and one hundred and si1ty-three
more than both combined. These figures show
which paper is the organ of the business pub
lie Of New York. They talk business in its
plainest sense; and he HERALD advertisements
being all paid for, cash in advance, we are
never Of loss to cast cash balance with
every days issue. The HERALD advertisements
are all presented in a neat and compact and
yet sufficiently conspicuous form. We are
thereby enabled to furnish more really news
matter every morning than either Of our con-
temporaries.
Now, how is it with the Times and the Tribune?
They both brag of an extensive enlargement of
their dimensions. They pretend to ape the
London papers in size, if not in brains. This
is nothing but affording more spacious area
in which to hide an advertisement 1t only
shows it up in waste of dreary matter. Like
the blanket sheets of olden time an advertise
ment in their columns appears like wander
ing Indian on the horizon of prairie; it is only
by mirage of startling capitals and shocking
bad woodcuts that 1t is ever enabled to loom
up before the public eye. Many of the adver-
tisemenis in the columns of the Times and the
Tribune are both indecent and disreputable,
and such as can never find a place IN our
columns at any price. Others are disgrace
to any metropolitan newspaper, whole columns
being devoted to blanks, showbill type, stereo-
type headings or ridiculous cuts. Such blotches
upon the progressively neat newspaper
typography OF the day can never be seen in
the HERALD The tribune widens its columns,
and, like o gaping bullfrog, proclaims
itself the largest newspaper in the
world, veritable London Times in Yankee
land. We should rather take it to be, from the
number Of caricatures among its advertise
ments, reprint of the London Punch, or Paris
ChdriUdri, or German Blatherskite-if that's the
proper name-or any other foreign caricaturist,
than a copy of such respectable newspaper,
SO far as It's typographical appearance goes, as
the London Times. Some of the Iribune's il
lustrations are unique. Who would ever ex-
poet to see in the Tribune caricature of poor
old Barnum, dressed in fesh-colored tights,
making somersault evolutions in circus from
the back OF his woolly horse under terrific
Roadway? Who would ever expect to see in
the same columns q picture of the poor
old showman's STAT Baby" sitting bestride
patent baby jumper! We confess we never ex-
pected to see the advertising columns of me
tropolitan newspaper married by such unseemly
exhibitions. But the Tribune has to fill up its
advertising columns with cuts and blanks, and
the Times has to do the same, with the addi-
ton of dirty advertisements. What contrast
this presents to the handsome, attractive, BUSH
ness-like appearance Of the advertising columns
of the HERALD