The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1866-10-27
lBARNUMON BUSINESS.

"A AByn0p8l9aO OF the Lecture Delivered
by the Great Snowman in wheel
ing. - rs
Mr.. Barnum remarked that his sub
ject was one which had, no doubt, en-
gagged the attention of many of his hears
ers. Success in life, the acquisition of
wealth, was one of the! first impulses of
human nature. The American people
had been censIred for this chRraeteriss
tic, but it was an essential element In
civilized life; and the speaker showed
in detail how, prudently exercised, 1t
contributed toall desirable objects.
Then he contrasted, with It's proper
exercise, the pervers1on Of the legitfs
mate work in the miser, whose worth.
lessness he exhibited in this anecdote,
A wealthy old skinflint fell froLn the
dockinto the river when attempting to
step on the ferryboat. An Irishman
jumped in and rescued him. After
shaking the water out of his hair and
boots, he observed his rescuer looking
expectpntly at him, and said: "Oh, you
are-'G eyes, I pulled you outof the
water" The stingy fellow handed him
a-sixpence, at which his preserver look
ed contemptuonsly; "You amt salts
at you again, I think / am overpaid.
It's more than you aresworth." I6 was
an easy thing, said the speaker, in this
country, to make the money; the ediR-
Guilty was 70 keep 1t,
Franklin had dong ago told the secret
of. success in saying that the road to
wealth is as plain as the road to the
mill; IL consists In axpending less than
you earn; while, as Micawber says, to
have; an income OF asthousand pounds
a-.Year, and spend eleven hundred, Is
to be. the most miserable of mortals.
r. On the subject Of economy the lee.
tufer was particularly happy. Among
other things; heshowed the foolishness
OF the merchant who saved IS a year
by using little scraps of waste paper
and old envelopes, on which to do his
figuring, while he smoked ten and 25
cent cigars, and gave 800 parties. Such
economy never ended in success -
In order to see whete.to econonlise IN
ones expenses, let any one keep two
columns of accounts, one of ofnecessaries
and another of luXuries, and he will
see that the latter. column will swell to
double or orPuadruple3that of the former.
The necessities of life are feW. The at
tempt to be whatwe are not is the great
Ftpmhiipg-block in this world. In this
Ing equal, and SO we are in measure (;
but when a man with 81 900 year at
tempts to drive In the style of the man
having $4,000 q, year, he. fails, and
finds himself less his equal than before.
The lecturers advice to young men
on the proper selection of their occupa-
ton, was happy and sage-like. All
were made for some wise purpose,
though the wisdom iofssonis peoples
PURPOSES was not very easily dlscerned
Every one should seek the pursuit to
which he is bynature best adapted, and
stick to it. -sFs. : ,,.ls
Getting in debt, and paying interest
on borrowed money, was severely con-
demned, as almost the sure road to
ruin. - .-s-.-.4.-,-
Advertising, In the opinion Of the leo
turer,s was one of the secrets OF success
in business, twas like learning, how
eYer-a little of 1t was a dangerous
thing. The Frenchman understood
this when he said that the first insertion
would be seen, perhaps, but not read;
at the third it might be read; at the
fourth the man might speak of it to his
wife, and at the fifth they would. con-,
ctude' to buy. LID " A =
The lecturer described various ways
Of advertising, to some of which the
dignihed merchant might say, "1f
should advertise in that way / would
be called humbpg.n Perhaps so, said
the speaker, but what of itP There are
people who have lived through that
kind of talk. "a humbug is not an inn
poster; he is one who simply arrests at
tention by some sudden or unusual
article at fair price. In this connec=
ton the speaker referred to his enter
prise in. bringing Jenny Find to this
conntry-that angelic creature, whose
natural generosity far exceeded that of
any human being he ever knew The
marvellous price at Whichlthe ltifsttieket
to riconcert was sold (S225, was the
trick of Genin, the hatter-not hisA=to
gain notorfety, which he did, and made
money by selling good hats at fair
prices. But IT benefited the Snowman
and the sing as well s.isJ X i1'5.' 80;
The most striking i'll llustratfon Of sue
cess resnl ltlng nom dVertising, was in
the museum which the speaker bought
in New York, when 1t was about run
down. He soon had it crowded with
visitors from the bottom to the fifth
story, from the roof of which he e1ooked
down on the thousands below, din the
streets, who could not get ins= On that
OCCASION he was more unhappy than in
all his life before, for each one of the, vast
crowd had quarter ready TO give him;
butno more could geGiin; neither could
those inside get out for the crowd press
ing, behind. So, he had Q hole cut
through the rear wall and let them out
equal to any emergency itisfF =
On another occasion he had advertised
special attention from the Irish, on st.
Pattfck's day, and the museum was
jammed with the Biddies and their
children. They were so well pleased
that he found il advisable to point out
to .themsthe way of exit, SO that others
might find room osenter. The reply
was Faith, and I'm not going out; we
come;to spend the day wild iye. y The
wit Of the Snowman was again tried,
but he met the emergency by having q
sign painted, in large letters, Egress," !"
which he fastened over the door leading
through the rear to Ann street. The
trap caught them. tEgress ~ ttsure,
AM that's an animal we haven't seen at
all, at all ~ and such a current of Bid
dies started in that direction that none
could return, and the museum was soon
relieved, of one, set of visitors, to be
speed yf1i He'd with another s sl4iG 2
GRAND UNIQUB CONCKRT.
FIrSsTinae In En9 unitcd states
cThe nSnsg ge9rs tslSeimhch Ipleasnre.in
Announcing the following programme
IQf fpeftormance, in which WIN be recog-
l x