The day book. [volume] (Norfolk, Va.) 1857-1867, 1866-07-31
the Claims OF the Day Book to Ad-
Vertising Patronage as shown by
Arbitration

community upon the ground of possessing
'by far the largest city circulation of Nor
folk dailiss." The Day Book in vindication
OF its own interest felt constrained to contro-
vert these confident assertions. In reply the
Virginian submitted the following PROPOSE
tons
We are willing, and hereby propose, to
leave investigation of the question to a COM
mittee of three disinterested parties, to be APP
pointed by the editor of the Day Book--the
examination to be based upon the books of
each concern, supported by affidayits of the
mailing clerks, and the following to be the
points at issue:
We will first compare our daily circulation
with that Of the Day Book.
Then our daily against its tri-weekly.
Then our daily against its weekly.
Then our daily agatnstthe Day Book S three
editions combined
The paper proved in each case to have the
least patronage to pay forfeit to the Moau-
mental and Memorial Associations of Norfolk
and Portsmouth the annual subscription of
every copy issued by the other journal in ex-
cess of its own actual subscription.
This trial to come off at once, and the re-
suit to be printed in all the Norfolk papers
for one week, attested by the signature of the
Day Books appointees
Will the Day Book accept the ''crucical
test?"
The Day Book accepted the offer of arbi-
tration with two slight notifications The
first of which was to reject the forfeit. and
the second for each paper to name one ref
cree, these to select third
With these amendments agreed to, the Nir-
gilman nominated Captain PARKER, the Day
Book Captain IRWIN, and these gentlemen Sc
cured the services Of HENRY GHIsELIN, Esq
Before the Board thus constituted to whom
we return our thanks for their patient and
candid investigation Of the matters brought
before them, the questions at issue were tried
in the mode provided for in the extract above
displayed
The result of this examination is set forth
in the following report. which We print in
the exact form in which We received il from
the Committee
We. the undersigned, having been re-
qussted to institute comparison between
the respective calculations of the Norfolk Vir-
ginian and the Norfolk Day Book, certify
that the following is the result of our exami-
nation 4 .-.
The circulation Of the Daily Virginian is
In the City copies
In the country
T0tal...ts Observation-Disclosures.
The circulation of the Daily Day Book is
u the ity..".......r.......... ...,."6Sl copies
In Tue O0untI OF
Total Observation-Disclosures 500
Circulation Of the Tri- Weekly Day Book
Circulation Of the Weekly Day Book
Excess of the Yirginian's Daily circu-
latien over that of the Day Book. . l50 COPIES
Excess of the Virginians Daily circu-
lstion over that of the Tri-Weekly
Excess of the Virginian's Daily circu-
lation ever that of the Weekly Day
oek.':,;''''...',:.''.;....... copies.
Exoesa of the combined circulation of
the Day Book over that of the Daily
circulation of the Virginian.. 1856 copies.
HENRY IRWIN,
G. D. PARKER
HENRY GHISELIN.
NoRroLK, VA, July 80, 1866.
This report we have reduced to the follow
ing form of expression
DAY Books Cmc's. YiaslsrAs's CIRc's.
Day Book in city, esl virginian in city, $40
IN country, 81 g in country, e3S
Weekly ia country, 466 -
Tri-W eekly g % Total. s4s
Total. 1883 e...
Excess of Day Books daily city circulation
over city circulation of Yirginian. 81
Weekly country circulation over Virginian 222
Excess total, combined circulation Of Day
Book over total circulation of Virginian. 1856
This is a simpler form, more ineligible to
our readers, and fully sustains the claims We
originally advanced in opposition to the as
sumptions of our friend. With these twota-
bles before our readers, we are no longer UNI
der the necessity for apologizing to them for
indulging at some length in our present re-
Elections, for they are now based upon solid
and well authenticated facts Of practical i'm
pertance to the business community. ..
Upon these facts we have to remark:
list. That it is shown above that the Day
Book has the largest city circulation, the fig
ures standing thus; Yirginian, 6l0 Day Book,
63l. Our excess, 81 and hence the claim
advanced by our contemporary to the largest
"city circulation" is untenabie, the award on
this point being in favor of the Day Book
I'd. On comparing the country circulation
of the Virginian (23s) with that Of the
Weekly Day Book, AGO. which is exclusive
~ country paper, the Day Book has an ex
cess of 222 copies.
3d. There are two classes OF patrons whom
business men desire to secure city customers
and country customers To reach the first
class, the Day Book is shown by the record
to be the best means; TO reach the second
class, the Weekly Day Book is also shown to