Delaware gazette. [volume] (Delaware, Ohio) 1855-1886, 1866-10-26
Newspaper Advertisements.


Harper's Magazine for November
contains a most instructive and anu
sing article under the above caption
To most persons the subject would
seem to be devoid of interest, but the
manner in which it is treated by the
writer shows that it contains a deeper
philosophy than most persons dream
Of, and that the advertisements af
ter ali may not be the least interesting
or instructive portion of a newspaper
Indeed. to use the writer's language.
the advertising columns of a pap II are
among the most important, for no man
really becomes acquainted even with
the news of the day until he has
thoroughly perused the advertisements
They are the pulse Of commerce and
universal activity. They contain not
only rare specimens of human idio-
syncrasies. but afford a general view Of
life in every possible phase. They aid
the arts aud sciences they minister to
love they speak of change some
times they excite a smile, sometimes a
tear. To the sick man they promise
health to the poor man they offer
wealth; the pleasure-seeker Is posted IN
the title and price of the last new
work the house hunter reads of q
desirable and eligible tenement for
"a family without children ;" the trav-
Ter Of the best means of conveyance /;
the unemployed of employment 10
fine. every imaginable want Is suppos-
iritiOusly supplied by the advertising
department Of a daily newspaper.
tf- I
tising, the writer believes to be wrap
ped IN ObscUrity, so numerous are the
versions that have been given The
earliest advertisement published in
the English language 1t Is said was the
offer of reward for the recovery of a
'piebald nag, inserted in The M0der-
ate "a London newspaper), March r.
1919 about two after the execution Of
Charles [. The questionable honor Of
originating quack medicine advertIs-
ments belongs to one Mrs. Claudia
Faber, who advertised an article call
ed - 'Aurem Potable doubtless some
exhilarating cOrdial-in the London
Gazette Of 1852. and the court beauties
Of the Merry Monarch's" reign pat
rOnized the philter.
The origin of the word puff Is ap
piled to a newspaper article, the Wrl
ter says Is French. Iu France, at one
time, the headdress most in vogue was
called a p0uf It consisted of the
hair raised as high as possible over
horse hair cushions, and then Orna
men5ed with objects Indicative of the
tastes and history Of the wearer. For
instance, the Du;hesse d d'Orleans, on
her first appearance at Court, after the
birth of a son and heir, had on her
poufa a representation in gold and en-
amel, most beautifully executed, of Il
nursery; there was the cradle and the
baby, the nurse, and a whole host Of
playthings Madame d Egmont, the
Due de Richelieu's daughter, after her
father had taken Port MahOn, wore on
her pouf a little diamond fortress, with
sentiDels keeping guard-the senti
nels, by means Of mechanism. being
made to walk up and down. This ad
vertisement-the pouf-is the origin
of the present word puff applied to
the in1ations Of newspapers.
Some specimens of antique adver-
tIsing are given which are very anus
ing. The following appeared in pa
per published in Ayles ham, England,
in 1880:
BY his Maiesty's letters patent, Boards
taken off and Registered by ISAAC Pun
CHARD, Barber, Perrewig maker, Sur
geOn, Parish Clerk, SchOOlmast5r,
Blacksmith 6 Man-Midwife. I shayes
for a penne, cuts hare for two pence,
and Olyd and POwdird in the bargane,
young Ladies gently educated, lamps
lifted by the year or quarter, young
Gentleman also taut their GrammeT
language in the neatest manner dE great
I D Il. Il
Also Saline Singing and HOrce showing
by the reel makir, likewise maks x
Mends all sorts of butes & shews, teach
the HO boy and Jews harp, cuts corns,
/ bledes & Blisters on the lowest terms.
/ COWtilliOns and other dances taut at
/ hOam and abrode, also deals holesale &
retail in Perfumery in all its branches,
( sells all sorts of Stashinarv ware to-
! gether with blackin ball, Red herins
/ Gingerbread, Coles, Scrubbin brushes
/ tricycle., mOusetraps, o5 all other sweet
/ meats, Likewise God-fatber's cordial
/ red rutes, TatOes, Sasnges, Black Pud-
1 dins, and other Garden stuff
/ p. 8. 7 teaches Goggrify s. all them
/ outIanguaged kind Of things. A baw
/ on Wensday and Friday. All perform
/ ed God WillOn by me ISAAC PUNCHARD
4 TO be hard off at my warehouse where
/ you may be sarved with the very bes
BaccO, by the ounce, ream, quare, OF
n. B. Also Likewise, beware O
COunterfeets for such is abrode.
The following, published in tb,
Nel1 York Gazette, Of Nov. q, 1856
will give the reader an idea Of tht
show bizness'' as it was before tht
advent Of Barnum and Artemu
Ward
To BE SEEN, at the sign of the Gold
en- Apple, at Peck's Slip, price siXpens
children -four coppers, large snake
skin, p feet long, and four feet one incl
wide. 1t was killed by some Gen. Brad
docks men by firing six balls into him
close by the Allegheny Mountains, sup
posed to be coming down to feed Oh
dead men when it was killed, ther
was found in its belly child, supposed
to be four years old, together with
LtUe dog II had horn on its tail sew
en- inches long, and it ran as fast as
horse. All gentlemen and ladies de
sirOus to see it may apply to the sub
scriber at Peck's Slip.
JONAS sPoAK.
Here is a witty appeal by some drol
Yankee for custom, taken from th
Providence Gazette:
, To be SoLd by Nicholas Branch, ut hi
RefectOry, west end of the bridge i
Providence, SOLID ARGUMENTS. consis
ting of bread, butter, cheese, ham,
eggs, salmon, neats' tongue. oyster,
etc, ready cooked. AGITArIoNs.-C
D der, viniger, salt, pickles, sweet-oil, eti
{ GRIEVANCES. .-Pepper-sau mustard
black pepper, cayenne, etc. PUSIsH
, NrENTs.--Wine, brandy, gin, spirits, POI
: ter, etc. SUPERFLUTTIEs.- toba,
Z co, and segars. N. B. Any Of the ab0v
! articles to be exchanged for N NECEssi
0 RIEs, viz,-French crowns, Spanish do
lars, pistareens, cents, mills, or bank