West-Jersey pioneer., 1866-11-30
Rules to be Observed in Trade.

l. Endeavor to be perfect in the call
ing you are engaged in, and be assiduous
in every part thereof; industry being the
natural means Of acquiring wealth, honor
and reputation; as idleness is of poverty,
shame and disgrace. r
3 Lay good foundation with regard
to principle; be sure not wilfully to over
reach, or deceive your neighbor, but
always keep in your eye the golden rule
Of doing as you would wish to be done
unto sa
3. Be strict in discharging all legal
debts; do not evade your creditors by any
shuffling arts, in giving notes under your
hand, only to defer payment; but if you
have it in your power, discharge all debts
when they become DUE Above all, when
you are straitened for money, be cautious
of taking it up at an high interest. This
has been the ruin of many, therefore
endeavor to avoid it.
A. Endeavor to be as much in your
shop, or warehouse, or in whatever place
your business properly lies, as much as
you possibly can. Leave it not to
servants to transact, for customers will
not regard them as yourself; they gener-
ally think they shall not be so well
servedy besides mistakes may arise by
the negligence or inexperience of serv-
ants; and, therefore, your presence will
prevent, probably, the loss of a good
customer.
5. Be complaisant to the meanest, as
well as to the greatest; you are as much
oblidged to use good manners for a
farthing as pound; the one demands ii
from you as well as the other
6. Be not too talkative, but speak as
much as is necessary to recommend your
goods, and always observe to keep within
the rules of decency. IF customers
slight your goods, and undervalue them,
endeavor to convince them of their
mistake, if you can, but do not affront
them. Do not be pert in your answers,
but with patience bear, and with meek
ness give an answer; for if you affront in
a small manner, it may hinder you from
a future good customer. They may
think you are dear in the articles they
want; but by going to another, may find
it not 50, and probably return again; but
if you behave rude and afronting, there
is no hope of their return or their future
custom. 4
Z. Take great care in keeping your
accounts well, enter everything necessary
in your book with neatness and exactness
often state your accounts, and examine
whether you gain or lose; and carefully
survey your stock, and inspect into every
particular of your affairs.
s. Take care, as much as you can
whom you trust, neither take nor give
long credit; but, at the farthest, annually
settle your accounts. Deal at the
fountain head for as many articles as you
can, and if it lies in your power, fol
ready money; this method you will find tc
be the most profitable in the end. En-
deavor to keep a proper assortment in
your way, but not overstock yourself
Aim not at making great figure in your
in your shop, in unnecessary orn aments,
but let it be neat and useful; too great an
appearance may rather prevent than
engage customers. Make your business
your pleasure, and other entertainments
will only appear necessary for relaxation
| therefrom.
8. Strive to maintain fair character
in the world. That will be the best
means of advancing your credit, gaining
you the most fourishing trade and en-
larging your fortune Condescend to nj
mean action, but add lustre to YOU
trade, by keeping up the dignity of YOU
nature. - Franklin.