Evening star. [volume] (Washington, D.C.) 1854-1972, 1866-05-07
A PIECE or CHRONICLE ENTERPRISE.

Ii has grown To be quite q common trick as
an advertising dodge or to conceal the losses
Of q waning business, for parties TO make a bo-
aus return Of business income to the Revenue
Department; deeming the few dollars of tax
requisite q judicious in vestment. We see that
the Chroniele appears to be sufficiently "hard
up" TO compel il to resort to this questionable
piece Of enterprise. 1t parades a set Of re-
turns Il has made TO the Internal Revenue De-
psTtment, designed to show that its ad ver,ising
receipts have increased during the last quarter
(since Il took ground against the admInistra-
toni and were largely in excess Of the receipts
OF any other city paper Does the Chronicle
really hope TO impose upon q single soul in
this community by such . statement,
when its own advertising columns give it
a positive contradiction 1t is well known
TO every one in Warrington that bust
ness Of all kinds has been greatly de-
pressed for the past three or four months
The newspaper business has shared in this
general dullness; for business people in Wash
inston have not yet as q body learned the
wrinkle that in dull times il is especially their
interest 70 advertise their wares, and thus in.
crease business. The Stars advertising col.
umns show that we have suffered less, rela-
lively, than other papers published here VET
we too have felt it. as shown by our revenue
returns, to the extent of some hundreds OF dol
lars, as compared with the previous Quarter.
Our city contemporaries have, with the excep-
ton Of the Chronicle, in their returns TRUTHFUL
ly, we believe, expressed their share in the
city's current lull in business activity. That
the Chronicle. under the circumstances, and
with the contradiction in its own advertising
columns, Should undertake TO main tain that il
has not only held its own, but that its business
has absolutely increased, is an ASTONISHING dis.
play oS the ostrich tactics of concealing the
head and leaving the bulkier portion OF the
body exposed. There is not q reader OF that
paper who has not noticed the great falling off
in its advertising, and the substitution there
for OF "dead- horse matter-Cong ressfonal di-
rectories, &c, &c-,-and dou BILE Headed "Occa-
sional Letters" TO NIL up with. Had the Chron.
icIe conferred itself with paradiug a humbug
statement of its oirn business we should NOT
have felt called upon To notice the matter: but
when II attempts 10 bolster itself up to the in
jury OF its neighbors by comparing its own
returns with their truthful statements, it be-
comes necessary to expose its stupid piece of
charlatanry. We have therefore taken some
pains TO carefully examine its ad vertising col
umBs, day by day, for the last two quarters to
afford test of COMPARISON
II Will be seen that during the quarter end
ing March 81, (the quarter in which il claims
TO have considerably increased its ad vertisiuyl
IL has experienced a steady falling of THIS is
not only true Of its daily paper but also of the
Sunday Chronicle. rs will be seen by the sub.
joined figures, showing the number of its new
advertisements through each month of the two
quarters: