Evansville daily journal. (Evansville, Ind.) 1863-1866, 1866-03-01
Gtt 4aiIe aunpltat.


The Chicago Republican has lengthy
article upon the subject of advertising
from which We copy the following good
suggestions:
=" There is only one way by which a
name can make his fortune in the West.
and that is by advertising. In the East,
where people are so crowded that every.
body knows his neighbour business, it Is
aimost as essential as life; but IN the
West, where we could bury the East ike
q corpse, in single night, and no one
be the wiser, it is life itself The popu+
lation, save hatwhich is purely civic, is
so scattered that 1t often takes . hundred
miles to grow log cabin and farm.
But these are theoutpostso of civilization,
which are continually extending and ex.
pandiBg, and will one day Eli up the
prAiries and dot them all over with
pretty residences, and happy homes, and
cultivated fields, whose sum total will as
tonish the world his ~
Nov, q mans common sense will soon
tell him, if he pnts il to the question,
that this wide. stretched aud often 9im-s
mensely snndeFed population can only
be reached BY advertising. There is not
house IL the West where q newspaper
of some sort is not sure TO be found
We ere an omnivorous people, so far as
reading is concerned, and nothing comes
amiss to our Unsuitable nav A Western
man could no more live without his
newspaper than without his wife, his to-
bAccot his bacon, or any other indispen-a
sable requisite And what ia more
out yonder in the country, over the
great blazing fire on q winters evening,
or under the shade of some glorious old
oak in The summer time, men are sure
tosread every line in every paper which I
they can lay their hands on, beginning
with the title and ending with the last
line on the last page They can not
afford to skim, much less to skip any-i
thing; andwe have heard the farmers
and country villagers say scores of times,
that they fnd the advertisements often
more interesting than the news, and a
COED deal more trustworthy. NJ.
No one sver did, or ever will, in these
fierce competitive times, succeed in
business, and realize fortune, without
advertising Mr.. Bonner Of the N Y.
Ledger, says: e /" Ny snccess lies in one
word, advertising, and we believe him.
He spent all his profits for a year, and
has spent large proportion of them ever
afterward, in. making known the fact
that New York had Ledger"
He was a wise man, aud made money
because be advertised. For every dollar
he laid oat ID that way, he made in the
end two dollars. And this is the ex
perience of all the great, advertisers.
Keep always before the public. Never
let day pass without laundering all
over the city the intelligence, through
this paper, that you are alive and selling
Devise some new'literarY form Of adver-.
Using every day. Put as much talent
sn.your trade proclamation as you can,
andbe continually proclaiming. We will
warrant any nan, who has really good
thingsto dispose of, speedy fortune, if
be will follow the advice which we here
and now give to him, gratis. An6 should
any one desire TO be further initiated
into the mysterious advertising, Il he
will, call at this Office we will cheeriully
put him through the first degrees. i.ss