Daily Davenport Democrat. [volume] (Davenport, Iowa) 1864-1874, 1866-12-31

Il
TIE public hsd scarcely recovered fto(
thas shock. shan lite rsrvsa xssS again sh@
Ken BY seeing b grsat lss(oEs - swfalll
ls4ggestive question, "whe will chsho !
shy" Nef was \ uatil visiSGb sefees,osd
and gsrroters hs6 passed insfvid tUvis1 Be
fore The nind's eye, thst Il Wal feassufe.
by learning that sore throat could b pre-
vented by certain remedy. The good peo
PIE Of London, however, had worse frigh
than these few years since. A Mr.. Stig'
gins having become the happy possessor o
a certain recipe FOR consumption, hit upon
The idea 81 planting huge poslsss upon curl
stones and window shutters in London, W,
on which, in rauiug CAPITALS, vas the stat
ling lnterrogatory, "Who is Stiggins Z.
i Who @as hep Was Ire an incendiary
murderer, or another Jack Sheppard !
were questions that flew from one psrson' Z
mouth TO another. No Satisfactory answer
could be obtained to these queries. though
I'll agreed thai u Vas nasssr of importance
to discover who Vas the particular Stigeins
referred 10. Inasmucb, also, a. this dodge
was then entirely new, its connection wish
advertising was never suspected, and police
detectives went to work 10 find solution Of
the question. After the public amusement
had somewhat subsidized, che pcopls we're in.
formed that Stisgins was the inventor Of /.
patent medicine possessing most Wo0deslhl
health.giving and life.perpet usting powers.
Perhaps the most: successful instance of in
genious advertising. however, was the we'll
known case of celebrated backing. In or.
der to familiar se the public With the ara.
Gle. the propr'e,ors employed for several
weeks number Of men dressed in the livsry
OF different noblemen to make the round Of
the stores OF London inqriring for this par>
ticular backing. The ruse was successibl.
and the ropsie,ors were soon showed the
necessity Of inquiring for their own article.
The impression is very general that efforts
to attract attention by comical or startling
devices, as well as III tact and judgment
shown at the present day in ad ertising, il
of recent date. This is a mistake. A
glance over the files Of newspapers publish>
ed for the last century will reveal the fact
that so far from its being new thing, our
ancestors were at least partially up to their
descendants in this regard. This is illus
trated by an advertisement which we copy
from q number Of the New York Weekly
Journal. established in this city by John
'tiip SSuEaI III
Take Notice. Whereas tho wife of Pc
ter Smith has left his bed and board, the
public arc cautioned against trasting her,
"a he will pay no debts Of her contrac,>
ing
n. b. The best Of garden seeds sold BY
the said Peter Smith at the sign Of the bell
and hammer"
Indeed the aphorism Of the wise man."
that There is nothing new under the sum-"
vas never more exemplified than In adver-
Using. Leaving Newspapers Of . centUry
since, and going beck to the time when Pom
pen and derculaneum were rich and flour
'shlng cities, it is found that the inhabitants
Of those cities not only understood the value
d mystery In advertising, but resestsd to
precisely the same methods a. are practiced
Today in The city Of New York. Excava>
hons in one Of the principle squares Of Pom
pen brought 10 light the walls Of private and
public dwellings covered with trade marks"
July IS caba.istic a. the tiny sterious letters
lnd figures that is now 90 familiar TO the |
eyes Of railroad travellers.
One idea In relation to advertising origin. |
lted with The French-the philosophy OF
which does not seem for long time to have |
been comprehended by either the English or |
he Americans. The English, always slow
n adopting new notions, are .. last begin
hing to appreciate Il; but the Americans
AIRY It to as great an extent as the Parish
'ns The mo.to in P,ris, repeat, repeat"
until, by constant repetition, the public are
thoroughly familiar with the article. Raci-
'css IN advertising is good but REPETITION is
q Commerce.