The tri-weekly news. [volume] (Winnsboro, S.C.) 1865-1876, 1866-02-13

ieW peISoHs, epSiig tnOSe QreCtly and
Constantly intefsstsd in the subject, ',un.
derstand tho SCIENCE or the philosophy
of advetising.sH is, however, EN-.
phatically and pbskhcally, a science, and
to be rendered gse5ul, must be studied
closely and welF Understood by business
men,. A AtreatisS 8a this science (Which,
of course, cannSthe gwen in a newspa.
per-paragrapb) would be one of the
most useful works for the merchant,
mechanic, and btis5hess men generally,
that could be written e 2" -
Many men aiwho understand well
enough the art of counting up profit. aud
loss, and who, are even sufficiently
yersed in the tricks Of trade" as well
as a knowledge VI Human nature, as
to'make very lgo8a salesmen are yet 30
deficient in rh6,knewledge OF the science
of advertising, 1tbs philosophy, of the
art of bringing customers within reach
OF their. influence as to be far behind
others, with less ability in these respects
than themselves, hut who fac youtstrip
them in tho roadto success, by ,availing
themselves of the superior advantages
which a knowledge Of the subject under
consideration gives them.
To know @lieisE how much, and how,
often to advertisS in these days of de-
'velopnent and pfogress, is of the ut,
most importanceito every business man
who expects 70 succeed in. his busincss.
The cheapest contracts; foru advertising
are not always ,the most economical.
It is q Characteristic of the; masses of
mankind to '.go with the crowd" land
when there lis a f6sh or an excitement,
even TO sec new clothes.wringer, or
any other new}thing, "advertised in the
paper" itdraws lhe crowd and in pro.
potion tothe means used. to create the
excitement will she the profits arising
from the gathering. ofthe spectators. :
Some people say that those who are
doing a "big business "can afford to ad.
vertise, while, 70 ! ssmall CONCERN, Il eats
Pup s0oem0c 0f the profits. liza unay
be so, and tile iuan WHO wishes to do
only a small business, ,sniay refrain from
advertising, except jhsIenough to keep
him from doing no business at aU The
sresult'of Our observations on this sub.
ject, (and we do not now remember a
single exception to the rule, J is, that
those who advertise most literally in.
crease their business fastest and make
mostamoney. 3@ 49,,
Much might be said on this subject.
enough to; gil a book-but we will not,
pursne the subject further at present.
What we have said is said only bv
way of a hint, to llsshom it may con.
germ, and we sincerely hope they may
have thegrace to profit by it.---Raleigh
StandardaH n 9h r'Frsa,, o.,
SENSIBLE WORDS, lin an address on
Reconstruction, recently, at Troy, N.
Y, ;ReY. Henry Ward Beeeher is re.
ported to have said y: -
1"Those flashes Of Southern sentiment.
bitter editorials and tossing heads, are
met surprising when we think of the
scourge that has swept over them, that
q proud spirit has been obliged, to con.
fess a,defeat at the hands, of men they
despised, that their properly, has been
swept away, their sons slain. they re-
duced from aaluence to bsggary.--
when / think of this, the wonder is
Ethat they are as temperate as they are;
Considering their fearful defeat and hu.
inflated position II think they have be-
hayed well It may not be fashionsble,
Ppt /! honor them for the feeling they
exhibit, IN is, lr, II, 4. so0, - alrS
To RESTORE LEANING TREEs.---
When tree, after having been planted
a year or two, leans badly especially
iftothei North.esst-t-its direction can.
not generally be changed entirely, by
the use ofthe pruning knife. In this
case, 60 to the opposite side Of the tree,
and with a spade loosen and remove the
earth from unddf the roots ard bring
back the treein this way, pulling it over
TO an erect form then pack the earth
firmly about the roots, so as TO hold it,
steadily ihits place. Only a few Of
.L.. u.