The Bedford gazette. [volume] (Bedford, Pa.) 1805-current, 1866-11-16

How To MAKE MONEY. mer-
chant, says an exchange, who goes in
10 certain line of business, does it for
the purpose of making money. The
longer the list of customers. the better
tits for the merchant. How will he
secure customers? We answer, then,
there are several ways, but there. are
certain things Indispensable to success.
lst. He must sell a good article If
heis dry goods merchant his calic0es
must always wash when they are war
nnted; if he is grocer, his sugar and
hisspice5 must be pure if he is hard
ware dealer, he must. not sell iron for
steel. He must, in fact, be honest, though
many dishonest merchant has sue
c7aded,
ID, He should sell at fair prices.
ID. His stock should be full, of the
best kind, adapted to the wants Of the
public, and suited to every variety Of
uste.
+th. Employing clerks or assistants,
none bat gentlemen or ladies should
-vec be allowed belinda counter. Let
customer once meet with curt an
Wcr from a clerk, and he makes aili-
5ayit inWardly that he will no more
enter thatstore whiIelife is spared. No
matter how nice the goods, he will
make himself believe that some other
establishment sells just Is good =tufIs
Is the gruf clerk exhibits. You have
.ost that customer forever. Courtesy
isa great card to draw custom.
9Th. The arrangement Of the estab-
.ishment outside as well as inside,
must be cheerful, attractive and conve-
nient. The number of the store, the
business, the name Of the proprietor
all should be made prominent and
clear.
After having fulfilled all these indis-
pensable prerequisites, the next thing
to be done is to let people know that
ryuhave done all these things. How
IS that to be accomplished 1t can be
! done only in one way, and that is thro'
! the medium of advertising. The
I whole business world acknowledged
this as one Of the aXiomS Of trade. To
succeed in business through liberal ad-
vertising is a natural result-to fail
rom neglect to do 50 is equally dem
onscrablea5 the result Of business laws.
What merchant would fail to put up
his sign? An advertisement Is only a
1 >ign Of business, read by ten thousand
1 lines as many eyes as that sign over
the door Of the shop or establishment.
Take a weekly newspaper with one
@3usand subscribers. Each paper is
rad on an average by not less than five
Hers0ns every week So that every
lvertiser's newspaper is read weekly
i g.fre HolMu2d pe0pic.
/ 1t is said, sometimes, that the great
et humbugs are generally those who
1T rich by advertising a poor article,
rtainly an honest man vino advert
good article will do much better.
Men have succeeded without adver-
4 sing much. True; int ho1c tong did II
them! Had they been equally
/ nest dealers, and advertised cXtcn-
/ Ee.y, their business would have been
nit up in one-half the time.
This i an age Of progress, and an age
change. The popular notion is ca
Ny taken with what is new or novel.
-l.s is the reason that some firms,
~ve cameup, thrived and grown rich,
a.ie old established firms have stood
1eotiy quiet. This proves the ne
.s>i.y for even old firms to advertise,
else the trading public will 90 with
crowd to that place which ADVERT
@ It's business and lives UP to lis prom
>e.