The Placer herald., 1866-12-29
Barnum on Advertising.

gave Is visi' as follows:
The speaker proceeded in humorous
manner to describe the different kinds Of
advertisements adopted by different people.
Some people may say that they could never
do this dasbing style Of advertising for the
community would call them humbugs.
Well, what then! Mr.. Barnum had known
men who lived through that. Laughter.
HumbuCging simply consists in putting on
glittering exteriors to suddenly arrest public
attention. The great English blackiug ma
ker once sent bis agents to Egypt to print
on the pyramids the words. TRY Warrens
Blacking. 80 Strand, London" lie was
hnmbugging the tourist who saw it, but it
was not cheat, for the article WAS a good
one. The English who read it were indig-
nant at the sacriIege, and like al Englshmen
do, or threaten to do. they wrote to the Times.
What was the consequence? The letters
were copied everywhere, SO that all through
the country the papers teemed with the AZ
vice. "'rry Warren's Backing" and the
maker thereof made his fortune.
When Jenny Lind first sang in America
tickets were sold at auction. One enlerprs
ing trademan outbid the aristocrats and took
the first ticket at $3.50. As the result of
this Act the name Of "Genin, the hat'er,"
WAS spread all over the country, and every
man looked to see if he did not wear a
'Geuin hat" That man also made his for,
tune by his ingenuity.
The speaker said he himself had been
spoken Of as one Of the most notable hum.
bugs Ct the day. In his acceptaton of the
term, he did not deny it. He had for many
years been sending up little skyrocke,s, all
intended to attract the popular eye. Twen-
ty-two years ago he took the American
Museum for song, for it bad been losing
money. lie determined to spend all the
money he made the first year, in advertising.
lie placed advertisements in the papers,
covered walls with flags and hand bills, and
did everything he could to attract the popu.
lar eye. One day he employed artists to
cover his museum outside with pictures of
about every animal that ever lived, and
about half dozen thrown in that had never
existed.
As consequence Of the advertisements,
he soon saw the people crowdng into his
patronage than he could accommodate,
Men should be careful in their business that
thav have g guuu si.,o
verlise it, for the greater the number Of peo-
pie who know Of the existence Of The genu-
inc article the better it is for the owner.
The ways of advertising may be different,
but always the public should be made aware
of the article which the advertiser has for
sale. Advertising must be persisted in
The nail must be hammered well iu and
then cinched. A French writer has we'll
said that the first time an advertisement is
inserted man doesn't see it; the second
time he does not read it, the third time he
reads il but does not think of it; the fourth
time he thinks about il; the ffh time he
speaks to bis wife about il. and the sixth or
seventh time be was ready to purchase.
This man will be found to bs nearly correct,
and man must remember that il be doesn't
advertise his goods the sheriff will advertise
them for him; in this case it is better to act
personally than by proxy.
CALCULATING THE HoRsE- Power OF EN-.
oINEs.-In the English accounts Of condens-
ing steam engines-more especially those
for marine purposes-and their power, we
generally see statements of the nominal
horse power and actual horsepower: the
actual power being always several times
greater than the nominal. The actual horse
power is calculated from the record of the
indicator; but the nominal is estimated BY
an arbitrary rule. which is explained as fol
lows in letter to Engineering, from John
Bourne, the we'll known engineer and author:
In Boulton and Watts original rule for
determining the nominal power of an en-
gine, the pressure Of the steam which was
considered to be effective on the piston was
6.S lbs, in the horse power engine, and in
creased up to 694 lbs. in the 100 horse
power engine. The vsloci,ies of piston for
different lengths of stroke were taken as
follows;
Length Of stroke
inf in r.; !, 1851 ,;;.; "a 81 Sc
it. per minutcl6O ITO lsO l79 200 2l5 22s 245 256
The pressure speed per minute multiplied
BY the assumed pressure, and divided by
$4,000. gave the nom;oal power.
As it was difficult to remember these
speeds aud pressures, gave new rule in
ls46, which assumed uniform pressure Of
seven pounds por square inch, and which
further assumed that the speeds varied near
ly as the cube roots Of the length Of the
stroke, which found that they did very
nearly This rule, which is now very gen.
orally adopted, is as follows: Multiply the
square Of the diameter Of the cylinder in in
ches by the cube root of the length Of the
stroke in feet, and divide the product BY Al,
which will give the nominal power.
SOME DUoKs-Messers Chase " Lynch
who have been buntiug in the vicinity OF
Redwood City this Fall. have probably sent
more ducks to the San Francisco market, than
any other one party in this State. Last week
they made two shipments by railroad of over
l,400 ducks, and this we learn is about their
ususl average number per week. Lynch has
killed GO Teal ducks at one shot with two
barrels, and thinks it poor shooting to fire