The day book. [volume] (Norfolk, Va.) 1857-1867, 1866-08-22
Live Advertising.

We have on former OCCASIONS alluded to this
effective mode of advertising and have re-
commended its adoption and energetic prac-
tce to Norfolk merchants and men of bust
ness 1t is mode of making known them
selves and their various branches of trade,
which we are at liberty to urge upon them
without subjecting ourselves to the imputa-
ton of directly selfish motive. 1t is true,
all classes of the community are more or less
benefited by the general prosperity which
would follow from an increase of the business
relations of our locality, and hence newspa-
pers would partake in their measure of that
general prosperity. But still, in urging the
system of sending agents into the towns and
villages of the Old North State for the pur-
pose of soliciting trade and building up bust
ness relations with new customers, we are not
SO directly interested as were we to urge the
old mode, which is not to be neglected, of
publishing cards and advertisements in our
columns.
We repeat, therefore, that we feel released
from liability to the charge of self-interest,
when we take the liberty Of impressing upon
our merchants the importance to them, if not
the necessity, of either going, or sending their
agents, into the highways and byways of the
Old North State, aud making personal appli-
cation for the trade and establishment of an
intimate business relationship with The pro-
life region of country which is SO important
to US, and which we eau reach with SO little
inconvenience and with such facility We
have no doubt that liberal arrangements can
be effected with the canal and railroads by
which a very considerable reduction in fare
would be made in favor of merchants or their
agents when travelling OH missions of a strict
ly business character, such as we recommend.
1t would be decidedly advantageous to all
companies to enter into such arrangements,
because the success of such efforts to increase
the trade and intercourse with our locality,
would increase their own receipts They
would reap the benefits Of both the upward
and downward transportation; for, should the
efforts of the merchants prove successful, of
which we have no doubt if proper exertion
be made, the canals and railroads would re-
ceive the products coming to ''our common
harbor" from the country, and also be en-
ployed to convey the supplies from us to the
country people and retail dealers. We can
not urge too earnestly and necessarily this
system of live, or living advertising, upon the
serious consideration of our merchants, as the
means, above all others, most likely to in
crease their trade, and add to the business
and wealth of the city. Indeed, we regard
its adoption and energetic prosecution as es-
sential to complete success. The fall is upo,
us. We have been talking during the sum-
mer of its anticipated increased trade, and if
we expect to reap its benefits and secure its
continuance for the future, we must not delay
a moment, or, otherwise, others will step in
before us and reap all the advantages which
are within cur own grasp. We are thus
earnest and persistent, because we feel a real
interest in common prosperity, with whieh
our destiny may be said to be linked, and
which we are sincerely desirous to make
brilliant one for our native city