The Wheeling daily intelligencer. [volume] (Wheeling, W. Va.) 1865-1903, 1866-12-18
BARNUM UP AT. PITTsBURGH.
His lecture ON 'tSucceGs in Life, e,".The
Way to GET Rich.

The great Snowman lectured up a
Pittsburgh last Friday night on "Suc
cess in Life" the same subject on which
he spoke at Washington Hall in thil
city, some months ago. He varied his
lecture somewhat, however, and We
quote from it as follows:
Benjamin Franklin long ago told tht
secret of success when he said the road
to wealth was as plain as the road tC
the mill 1t consists simply in eXpend.
ing less than you earn. Micawber saws
that to have an income of thousand
pounds and to spend eleven hundred is
to be the most miserable of mortals
Mr.. Barnum spoke at some length on
the subject of economy. He showed
The toolishness of the merchant who
saved hye dollars year by using little
scraps OF waste paper and old envelopes,
on which to do his figuring, while at
the same time he smoked ten and TWEEN
ty-hve cent cigars and gave one hun
dred dollar parties. Such economy
never could and never would end in
success. In order to see where to econ
omlse In expenses, let any one keep two
columns of accounts, one ofnecessaries
IN the family, and the other of lUxu-
ries, and 1t will then be seen that tho
latter column will swell to double or
u GhS ALAOunB OF In9 former,
Inc neCesSarieS of life are few: the
Injuries are many. The great STUN
bling block of the world is the attempt
10 be what we are not. To keen uD an
pearances is the great object of the ma
Jorlty of the people. In our great Re-
publican country we boast that all are
equal; and in a measure we are so !:
but when man with an income of one
thousand dollars per year attempts TO
drive IN the style of the man having an
income of ten thousand per year. he
fails miserably, and finds himself less
equal than before.
MIR. Barnum gave some excellent ad-
vice wee 70 young men on the proper selec-
non OF their occupation. All, he said,
were made for some wise purpose,
though the wisdom in some peoples
purposes was not easily discerned.
Every one should choose that pursuit
for which he is by nature most adapted,
andI when chosen, stick to it! The lee
tuTer severely condemned getting into
debt and paying interest on borrowed
money. 1t was, he said, almost the
sure road to ruin. The speaker believed
that advertising was one of the secrets
OF success. 1t was like learning, how
ever; little of it was "a dangerous thing,
The t'renchman understood this when
he said that the first insertion of an nd
Veftlsement was not seen; at the second
insertion it would be seen, perhaps, but
not read; at the third it might be read:
at the fourth the man might speak of It
TO his wife, and at the fifth insertion
they would conclude to buy, Mr.. Bar
mum proceeded to describe various
ways of advertising, and said that some
people called largo and ingenious ad-
yertisements humbugs. But what of
that? There are those who have lived
through all that. a humbug, said the
speaker, is not an imposter; he is simply
one who attracts attention for the pur-
pose OF selling good article at a fair
price. lie then referred to his enter
prise in bringing Jenny Lind to this
country. Inc marvellous price at which
the first ticket was sold-twO hundred
and twenty-five dOllars-was the trick
or Genin the halter, to gain notoriety,
which he did, and made money by SELL
ing good hats Mt tair prices, and it BEN
ehted the Snowman and the singer as
well.> He gave striking illustration
OF the result of advertising at the time
he bought the Museum in New York,
when it was about run down. 1t was
soon crowded with visitors from the
first to the fifth story, and from the roof
the Snowman looked down on the thou
sands below in the streets who could
not get in. Mr.. Barnum said he was
more unhappy on that occasion than in
all his life before, for each one there had
a quarter to give him, but could not get
in, nor could those inside get out for the
crowd pressing behind. The proprietor,
however, showed himself to be equal to
the emergency; he had hole cut in the
rear wall and let them out that way,