The day book. [volume] (Norfolk, Va.) 1857-1867, 1866-06-02

P"yG omnf;ao- Roo,s. or the Counting- Room OF
IsuToN 4 EHHERsoN. Auctionesrs, No. 40 CrdW-
ford street, Portsmoth. ut-
m. WEEKLY DAY Book yiH be mailed to Country
Subscr;bsrs at the small sum Of ONE DoLLAR, ~
advance. IL ptH contain Ed'tor'as' L"1 ~
asst of Netos Book Notices, and stems of Cont
;asrctral and Agricultural intelligence. No pG'n'
~ srnenss .OtH be spared in making II a des'rd-
Biz companion for the country fire eide /: and
from its incredsing patronage, 1t commenas W
ssf as a good medium Of country GdUert'''"g
to the community.
All Communications for the DAY Book must DO
authenticated by the names Of ths wr'tsr'.
Advertise Your GOOds-and sustain
the Day BOOK.
All men who have succeeded in business
have. been liberal advertisers. This is the ull-
iversal testimony of successful business lnen
II reouires the spirit of enterprise to Decoln0
liberal advertiser. One of your SLOW piou-
dino nennv-wise men, hestates TO mahe
,nhet he feels to be doubtful outlay winch
w. ,r,;aht otherwise expend, so as to return
liz; liz present and remunerative yield. Ills
IN ~ IL 90 absorbed with the idea OF present
"asts and 80 confined to the limited sphere
r tbe mere locality in which it is suffered 10
VI s that he deprives himself Of those bene-
t c e,hich experience and observation nave
11's',"rstrated are sure to flow, in time, from
;nd;cious system of advertising himself and
anods in a newspaper whose extended
nS will convey to large circle OF buyers,
tbe knowledge OF his existence, whcn otnef-
,1;sa remains limited to contracted locahty;
WI" Tho ex nerience of others OF more enlarged
i rboral views. who more closely and WISE
1 ano 'l their real interests; who are actu-
"a hv the shirt of enterprise to enlarge
" 49,: ,hore Of operations, to extend the mar
.ne' e or their merchandise and increase the
AoU i Of their customers, fails to convince the
i'u, and sef-satis6ed man, to whom we
Io.,a alluded that liberal sum set apart and
annronrated to a system OF judicious adver-
Using. will ultimately prove remuneratlve.
Ue sbrinks from such an investment as UNI
,oaassarv content with remaining known
onlv and exclusively in the limited sphere In
which he plies his avocation. While other
won who have come after him, and who
nnr,menced business with far less means and
more limited resources, have greatly outstrip-
nod him in the race in which he was Tar
ahead when they entered upon the course, he
,ors;sts in and adhcres to the unprogressive
IDEAS with which he commenced, and wonders
that the new men by whom he is surrounded
have more customers, sell more goods, make
more money, and are more prominent and ill.,
Auential in the community than himself, who
was horn in it, raised in it, commenced bust
ness in it. and was content not to be known
out oft.
Although he has some insight into the
philosophy of a sign-board, which, like his
neqhbors. he has placed over his door, hav-
inc upon it large letters to attract the, atten-
ton of the public, and thus to draw custom
70 his establishment, his mind and false no
tons of economy do not allow him to extend
his views beyond the range which his sign
board commands.
He does not reflect that every advertise
ment which he puts in newspaper performs
the Office of his sign board in the locality in
which he transacts his business; nor, that
they are really so many sign-boards, publish
ing his name, and the goods and wares he Of
ters for sale, to other communities, and thus
attracting the gaze and attention Of a far more
numerous class of customers, who would 9TH
erwise have remained ignorant of his name,
and Of the goods and wares he was prepared
to sell them of which they desired to be in
formed, and which they were, perhaps,
anxious to purchase.
To advertise literally is to consult ones
own real interests For, if the men who are
successful in business be asked the secret of
that success, they will invariably together
with the other essentials Of prosperity, attri-
butte that success to a system of liberal ad-
ve,tsing In common language they will
say, they have always advertised and found
by experience that they never lost anything
by it; but on the contrary that advertising
was main source of their rise from compare
tive obscurty to present wealth, prosperity
and prominence indeed, that to advertise
was but another form of expression for, to
succeed
Now, in order to advertise there must be
within ones reach proper medium by means
OF which we may be able to reach remote To-
calities where populations are naturally at
tracted to us by sameness of interest, or who
are drawn towards us by the artificial lines
OF communication which enterprise and capt.
tai have constructed for this very purpose.
Such medium is convenient. and easy of
appropriation. 1t is the Norfolk DAY Book,
which has been long established in this COM
munity, and has labored for it's welfare and
Its interests in times of stringency as well as
during more comparatively prosperous seasons.
1t has been for series of years identified with
the interests of "our common harbor," where
1t cast its lot, resolving to sink or swim with
its downfall or its prosperity. 1t has recently
made arrangements to improve its tone and
appearance, which are patent to ALL as well
as its circulation, thereby presenting addition
al claims to the support of a generous public.
The DAY Book circulates in eastern and
central North Carolina, on the Eastern shore
in the Peninsula, in tidewater Virginia, and in
the adjacent counties Besides its daily issue
the WEEKLY. DAY Book goes into the country
where it meets with warm welcome among
the farmers and country merchants who trade
Inc DAILY is furnished at the small sum o.
Nv. WE'VE we cents week, or six dollars year, ant
VI. .ne EEkLY, which is an admirable adver
using medium for the country, containing al