Evansville daily journal. (Evansville, Ind.) 1863-1866, 1866-03-14
lFrom The PhEladsIphia Evening TeleEraph. ]
THE ART Of GElTING Rich.

Advertising as Fine Art--Romance
and Reality OF the Thfng--Th-
time and Place 20 Advertfse-How
10 do ttnnd How not 90 do IL.
1t is safe to assert positively that the
msjority Of mankind want 10 be rich.
Individuel wealth is national wealth;
and some philosophers contend that po-
litical economy o. Hcience Of national
wealth is cupidfty. dignifsd with high
sounding title So all men are the de-
voices Of Cupid, II The doa1ble enten7re
maybe permitted. There are innumsrl
able ways Of accumulsting q snug for
tune, but they may all be boiled down. to
twoelasaah. the legitimate and the ille-
gitimate. Perhaps, though, this is an
unnecessary splitting of hairs, for the
history Of the world shows that people
centrally, who are panctiS;ous enough In
other respects--as for instance in their
dress, their Language, their manners
don't bother their heads with these
specific class. distinctions. Allthey care
foFfS TO reach the goal; they don't care
how they get there, so that the path be
short and free Of ruggedness. The
dell may take the hinmost, in the grand
race for Mammon's Anime N A
There are mon who make a good liv-
ing by adgeriiaing in sundryl country
papers: a fortune for twenty fye
centa Information by which any young
man can make thirty dollars day, and
ell expenses paid. Address, enclosing
stamp, and soforth. ID George Angus
, tus -Sala'ap fascinating romances The
Seven Sons" Of Mammon, there is
gentleman in this line of the. name Of
FiIoe 81 Co.. He amassed so much
wealth that be could afford to shave
notes for the heroine, and ultimately got
her in q pretty sight corner BY bis fnan-
ciering abilities The men ia this and
other cities who make a fortune for
themselves by promising it TO other peo.
pie are vastly successful They sport
purple and fine linen, and eat reed-birds
in season. They engage in an illegiti-
mate pursuit, but bring to bear upon IL
two qualities neve. Legitimate in bust
ness, point of ,visw-tact and enterprise
So they reap harvest Of success. n
That every body wants to be rich
could be proved By argument il neces-
sary, corelative truth mi ght be demon
strated in the same way that everybody
can be rie1!saT The gtupidese men 10 erea
ton have oftimes encompassed ii by
dumb luck, or Eintnitiveness, or maiish
goaheadativeness. There are some men
who are born To riches, some who achieve
riches, and some who have riches thrust
up5n them. The Rotbschilds are an IL
lnstrious instance Of the FIRST class
young Ketcbum was an illustriousa ex-
ample of the second; and for the third,
we have the traditional hero of the play,
who is booF or serf in the first act,
and turns ont q prince in the last, with
immense annuities. sAaAs-As a-sf
1t is to be presumed Of the man Of
business, that be wants to be included in
the second class referred to--that ia, he
desires. to achieve. riches; for, If be al
ready Possesses them there would be no
occasion for. him to tie himself down to
his ledsera and accounts correct, and in
stead thereof he might spend his days
In pleasant drives to Point Breeze and
Paramount Park 1e s' j. gas@sH
Well, the ambition Of this man 10
laudable; and IL may be gratified With
anything like legitimate business at his
back, be may accumulate a fortune
more honestly than the (" Foils do, and
almost as easy, But there an art about
il; and because all men don't appreciate
this fact. it 30 happens that all men do
not attain the coveted competency. Ex-
amples are not unfreqnent Of honest, in
dustrious, energetic men, plodding along
in the same old business for a e-time.
with the same old sign%board over the
door, and the same queer old customers
coming in at the door, and never able to
do more than make both ends meet. I"
While examples are innumerable of
other men, mot 90 industrious, not so
steadfast IN, business habits, making
more fortunes in year or 30, and not
By the sale of lottery tickets or Govern
ment contracts, but IN scrnpulous buying
and selling. Good and bad l"manage-
ment are the general explanations in
variably volnnteereds to account for
these divers cases. But they are 90
general as to make little impression on
che mind.
1t is very well-and very comfortable
for a man to know that he conducts his
business squareIy, that he sells the prime
article, and sells it cheaper than the
man across the street. Bat that 10 net
: sufficient. He must let the whole world
know il. The Worldeis "a noisy world,
and il is necessary to make q noise to
gstalong init. There is no great harm
in blowing your own trumpet so that you
blowit hard enough it0,silence the clam
or OF opposition and detraction. Let the
blasts be heavy, let the peals be ringing,
and the whole commnnity win tumble
ont agape, and come rushing to your
shop as the popnlace Of q court turn out
when the .6sherman's hornvis blown 1t
was ence ageiy observed by an author,
vention, bat he who 6rst Introduces it to
the public notice, that is entirely to be
called the inventor; for if he had not
with his braeen voice ding-donged at
the world until he succeeds in getting
for himself q hearing, the invention,
perhaps of vast value to society, would
have mouldered sway to pieces in some
dusty garnet; and the genius that con-
ceived it would have been "barren fig
tree"
Let every man of business provide
himself with I6rai-sata article in the
trumpet line, and if his lungs be sound,
let him make hoarss echoes" till hia
cheeks grow red and puffy day after
day for say year, and at the end Of
that time be cannot fail to . raise the
wind 20 show how q man can blow
himself into an independence, here is 0
little incident:
A few years ago man in Hartford,
Connecticut, was keeping modest shoe
store in State etreet, and in the old fash
icnedsway would probably have gOtalong
and made fair living. A day or two
ago one Of the Hartford papers published
list of real estate purchased within a
few weeks by this shoe dealer, the pur-
chase money amounting in the aggregate
TO over $4,000 We believe he still
keeps that unpfeiending shoe store.
How has he made his forIune2 Advertis.
ingl That 10 the whole secret He has
advertised far and wide. advertised BY
the column; and by his own or borrowed
brains he made his advertisements &C
readable, that often they were the mos
ueritorious literary productions in the
paper BE has kept his name befofeths
peopIe, the people has bought his goods