The Evansville journal. [volume] (Evansville, Ind.) 1866-1870, 1866-11-14
L0uIsyIIIe Trade.

Commercial, that the merchants OF
Louisville are becoming very much
interested in the trade Of Southern
Indiana. They realize that the trade
Of our State, if once they can get
hold Of it, will be more profitable
than much Of the Southern trade,
about which so much fuss is made.
The reason Of this is, that the mer-
chants Of our State, as a general rule,
have more ready money than many OF
those who have gone into business IN
the Southern States, The farmers OF
Indiana hare been increasing IN
wealth during the past six or eight
years with great rapidity, and they are
now sufficiently well to do to com
mand money for all their necessities
and most Of their desires The coun-
try merchants, of course, who deal
with these substantial and prosperous
farmers, have better facilities for rap
idly converting their goods into cash,
or produce, which is as good as cash,
and hence are enabled to pay cash in
turn when they replenisb their stocks.
This fact, no doubt, accounts for the.
desire that Is manifested on the part
of the Lodfssille merchants for the
Indiana trade. The New Al
bany C9mmlerciiql, almost as Radi-
cal newspaper ~ there il in the
State, contains the advertisements of
about twenty Louisville, firms, all of
whom have an eye upon the Indiana
trade. Our merchants may readily
see that if the Indiana trade is so
profitable as to engage the attention
Of Louisville, it may also pay them to
look after il with more zeal and care.
Southern Indiana, especially the
First Congressional District, is devel-
oping with remarkable rapidly, Its
wheat, notwithstanding we have
light crop this year, is without 9 rival
its corn superior both in quantity and
quality; its tobacco increasing won
derfully and its mineral resources de-
veloping q richness and magnitude
hitherto unknown and seldom dream
ed OF. The same may be- said Of
Southern Illinois. The merchants
who pay especial attention to these
growing and prosperous sections must
surely reap rich harvest. We need
hardly say that the surest and, most
economical course to be pursued to
secure the attention of the people of
these sections is by advertising IN pa
pers in which they have the most
confidence. This fact has impressed
itself upon the minds Of the Louis
vile merchants. II Is not because
they approve the politics of the New
Albany OOnsnsereiidl that their adver-
tisements FIJI its columns. 1t is be-
cause they desire the trade of the
y COnaHteTctDts readers, and hope to
gain it by attracting their attention
through the fundamentally of their
favorite paper. 'll 'o'. s..'.a II
j We cannot close these remarks,
however, without again calling the at
tention of the New Albany G5maaer-
ciat to. d statement il has reported sew
eraI times which il not only Incorrect
but does gross injustice TO many of its
cotemporariesy The Commercial says
" it is the only paper through which
the majority Of Southern Indiana
merchants can be reached" A ma
jority of the Southern Indiana mer-
chants cannot be reached by the
Commercial or any other single pa
per and we are confident that ut least
three offour papers reach 81 greater
number of them than does the Com
naercicL