The Pulaski citizen. [volume] (Pulaski, Tenn.) 1866-current, 1866-12-21
Printers INK.


In advertising there should be ''stick-
to-it-iveness. as they say down East.-
There is no more profitable way Of expend-
ing money by the merchant and business
man than to advertise widely, judiciOusly,
and with steady persistency.
In a recent admirable letter on ''Money
Getting, p, T. Barnum says shrewdly:e
s1en should be careful in their business
that they have good article forsale. Then
advertise it. for the greater the Rumber Of
people who know of the existence Of the
genuine article the better it is for the own
er. The ways of advertising may be diff
ferent IN different cases, but always the
pubic should be made aware Of the articles
which the advertiser thus has for sale.
advertising must be persisted in. The
nail must be hammered well IN and then
clinched i''i2 oa' '5's@a 9 .g~s e. q sy1'
+ GA French writer has well said that the
first time an advertisement is inserted a
man doesn' see it; the second time be does
not read it; the third time he reads it, but
does, not think of it; the fourth time he
thinks about it; the. fifth time he. speaks to
his wife about it, and the sixth or seventh
he is ready to purchase. This will be
found to be nearly correctg and man must
remember that if he doesnlt advertise his
goods the Sheriff will advertise them for
him: in this case it is better to act p6fson-
ally than By proxy ia s.talgsos r
Barnum, himself, the prince of adyer-
tisers, is a notable illustration of the advan-
tages Of liberal use of the printers art
Twentyatwo years ago he took the AmeFi-
can Museum at New York for a song, for iti
had been losing money. He determined to
spend all the money lie made The first year
in advertising He placed advertisements
in the papers covered walls with hand
bills, posters. etc., and did everything he
could to attract the popular eye. a1I
One day Barnum5 employed artists to
cover his museum outside with pictures Of
about every animal that ever lived, and
about halfa dozen thrown in that had never
existed Asa consequence of these adver-
tisements he soon saw the people crowding
into his palace, and ere long, found that he
had more patronage than he could accom-
modate.
Humbugging simply consists in putting
on glittering exteriors to suddenly arrest
public attention. The great English. black
ing maker once sent his agents to Egypt.tO
print on the Pyramids the words:
"Try Warren's Blacking, 30 Strand,
London" . r..
He. was bumbpgging the tourists who
saw it, but it was not a cheat, for the article
was good one. The English who read,i
were indignant at the sacrilege, and like all
Englishmen do or threaten to do, ..hey wrote
to the Times. What was the consequences?
The letters were copied everywhere, SO that
all through the country: the papers teemedr
with the advice, "Try Warren's Backing"
and the maker thereof made his fortune
When Jenny Lind first sang in America,
tickets were sold by auction, One enter
prising tradesman outbid the aristocrats
and took the first ticket at $3.50. Asa. re-
suit Of this act, the name of "Geniu, the
hatter,ip was spread all over the country,
and every man looked 10 see if he did not
wear a g Genine hat That man also made
his fortune by bis ingenuity.