The day book. [volume] (Norfolk, Va.) 1857-1867, 1866-07-31
Advertising the True Policy.

ing, the short-sighted and unenterprising are
too prone 10 think that the newspaper speaks
two words for itself while it utters one for the
man of business. While we admit that we
have pecuniary interest in this matter,
which, apart from all other considerations,
might induce rs to urge the subject upon the
attention of business men; still we claim that
we are not wholly selfish, but are influenced,
to a legitimate extent, by consideration for
the advantage Of others. 1t is not necessary
to repeat the reasons we have heretofore
urged by which trade aud custom are iu-
creased and brought to the doors of the mer
chant who advertises literally through such
a medium as the Day Book, and makes him
self and his wares known outside of the To-
caily in which he operates. The successful
results of such an enlightened course may
be observed in the career of every wealthy
and prominent merchant or man OF enter
prise. Wealth, prosperity, influence, and
prominence, are the sure attendants upon a
liberal and continued course Of advertising.
Every successful merchant, or man Of enter
prise, will tell you that be attributes his pros
perity and the influence he yields in the COM
munity in which he lives, to temperance, in
.lustry, and energy, backed up by liberal
system Of advertising, which has spread his
reputation for enterprise throughout the COM
munity and the region Of country with which
it is connected.
The small traders and country shop-keep-
ers, he will tell you, when they came to the
ty. always found their way to his establish
ment for they had resolved to yield to the
attraction which his advertisements present
ed when they opened their paper at their
homes and became impressed with the reflec-
ton that the man who would thus take the
pains to make himself and his goods and
wares known abroad, was, beyond question,
entitled to call from them, and possessed
claims upon their consideration and patron
age above those of the misguided and penny
wise dealer, who was content to remain in
comparative obscurity and made no effort to
obtain or attract their custom If such
merchant could do without their patronage,
they surely could dispense with the trouble
Of seeking him out, preferrng to spend their
money with the man OF superior enterprise
and liherality, who had put himself to the
trouble Of making himself known to them
aud inviting their trade.
Besides this, the mere publication Of ones
goods, far and near to people III want Of
them, enables them to fix upon the articles
they need, and directs them where they may
be obtained upon the most advantageous
terms. This alone, apart from the personal
sympathy and community Of interest which
the liberal advertiser establishes between him
self and dealers, without the Immediate sphere
OF his operations, is sure to attract them to
him. In fact, liberal advertising is the mer-
chants sure investment not only sure to prove
remunsratiye in the end to himself, but it is
calculated to increase and build up the COM
"A ah, a n.fx ,ol
Sides and elevate its position in the mercantile
scale, imparting to it reputation which it
would not otherwise possess. Hence the lib
eral advertiser not only attracts to himself
custom and trade, bat he becomes a public
benefactor, imparting to the entire commune
ty reputation which stamps it with GER
tain character for life. energy and enterprise,
which it would never attain by the position
of obscurity preferred and maintained by the
man content to remain unknown. Norfolk
and Portsmouth are sadly behind the age in
this matter of advertisng-and always have
BEEN We wish them to shake off this leth-
argy, this morbid sleepiness and want of APP
probation of their own interests and those of
this locality, and 10 their measure, initiate the
example OF HOLLOWAY, who spends 925 900
sterling annually in advertising his pills, and
has made fortune.
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Public Meeting in NansemOnd-Del-
egates to be seat to the Petersburg
Convention.
Al a meeting of citizens of Suffolk, held >n
the 2Stn July, 1866, John R. Kilby was APP
pointed Chairman and Archibald Riddick
Secretary.
The Chairman explained to the meeting
that the object of the call was to appoint del
egatss to the District Convention, to be held
in Petersburg on the 10th August, to appoint
delegates to attend the Philadelphia Union
Convention Oh the l4th of August; whereupon,
after due consideration, it was resolved, that
it is expedient that this county should be rep
resented in said District Convention, and that
the objects contemplated by the National Con-
yention, to be held in Philadelphia, as under
stood, be approved; and that the Chairman
appoint twenty-one delegates to the Peters,
burg Convention; and accordingly he appoint
ed the following:
Nathaniel Riddick, Patrick H. Lee, Daw-
son c. Parker, Washington L. Riddick, Geo.
H. Cr,mp, H. L. 1ynes, E. E. Phillips, Col.
H.H Kelly, VIM. E. Jordan, Willis s. Rid
dick, VIM. b Weiions, F. D. Holiday, Thos.
j. Kilby, F. w Hunter, John oberry, John
W. Ames DIR. 4. H Barnes and Dol. j. j.,
Phillips, Col. A. Savage, f. c. Riddick. And,
on motion, the Chairman was added to the
list.
Itwas ais, resolved, that in the event no
Convention should be held in Petersburg, that
then the Central Committees in Richmond be
requested to make the appointment OF dele
gates to the Philadelphia Convention.
Resolved, That these proceedings be pub
hshed in the Norfolk Virginian and Day Book,
aud Petersburg Index, and then the meeting
adjourned
sah john R. KILBY, Chairman.
ARCHIBALD RIDDIoK, Secretary