Western Reserve chronicle. [volume] (Warren, Ohio) 1855-1921, 1866-11-21

tanned the owner should be careful of
1t. If a man pursues the legitimate
path he will be successful, but il he in
dulges in speculations he does not un-
derstand he will speedily find he Is no
longer fortunate.
Every business man should be sys-
tematic, but not too much so, as, for
example, the system of putting every
thing away may be carried too far, in
putting things in places where they
they can't be found again. Even sys-
tenn may be carried too far. Men should
be careful in their business that they
have a good article for sale. Then adj
vertlse it, for the greater the number
OF people who know of the existence of
the genuine article the better is it for
owner. The ways of advertising may
be different in different cases, but al
ways the public should be made aware of
the article which the advertiser has for
sale. Advertising must be persisted in
The nail must be hammered well in and
then clinched. A French writer has well
said that the first time an advertisement is
inserted a man don't see it; the second
time he does not read it the third time
he reads 1t but does not think of it; the
fourth time he thinks about 1t; the fifth
time he speaks to his wife about it, and
the sixth or seventh time he Is ready to
purchase. This will be found to be near
ly correct, and a man must remember that
II he doesn't advertise his goods, the Sher-
III will advertise them for him; in this
case tits better toact by person than by
proxy.
The speaker next proceeded in a humor-
GUS name to describe the different kinds
of advertisements adopted by different
people. Some people may say they could
never do this dashing style of advertising,
for the community would call them hum
bugs. We'll what then /! Mr.. Barnum had
known men who had lived through that.
CLaughter.j Humbugging simply con-
sists IN putting on glittering exteriors to
suddenly arrest public attention. The
great English blacking maker once sent
his agents to Europe to write on the Pyr-
amids the words "Try Warren's Backing,
30 Strand, London" He was humbug.
glng the tourists who saw it, but it was
not a cheat, for the article was a good one.
The English who read 1t were indignant
at the sacrilege, and like all Englishmen
do or threaten to do, they wrote to the
''Times." What was the consequence?
Tue letters were copied everywhere, so
that all through the country the papers
teemed with the advice, s'Try Warren's
Backing" and the maker thereof made
his fortune.
When Jenny Lind first sang in Ameri-
ca, tickets were sold at auction. One en-
terprising tradesman outbld the sristo
Gratis, and took the first ticket at $780,
As a result the name of "Genin the
halter" was spread all over the country,
and every man looked to see if he did not
wear a ''Genin hat" That man also
made his fortune by his ingenuity.
The speaker said he himself had been
of as one of the most notable hum
bugs of the day In his acceptation of
the term he did not deny it. He had for
many years been sending up little sky
rockets TO ATTRACT the popular eye. TWEEN /
years ago he took the American Mu-
scum at New York for a song, for it had
been losing money. He determined to !
spend all the money he made the first year
in advertising. He placed advertis ments
in the papers, covered the walls with flags '
and hand bills, and did everything he t
to attract the popular eye. One day
be employed artists to cover his museum
outside with pictures of about every ami
NAL that ever lived, and about a haifdoz-
en- thrown IN that never existed. As a
consequence of these advertisement he
'oon saw the people erowding into his
place, and ere long, found that he had
more patronage than he could accommo-
late. ,
After advertising, men must be deter ]
mined to please their customers. They
b polite, and also must be charitable.
Men who help poor people will find them
frmer in the pursuits of their avo- ]
If a man is making money he
hould keep silence and not tell everybody,
T he will find that competition will arise
o injure him. On the other hand, if a
nan Is losing money, he should be equally
arefuI to maintain silence, or else he will a
Ose his friends. A man never makes v
nything by telling his secrets. Let him 2
ttend to his own business. always getting
money honestly. The advice of the miser
o his son, "Get money honestly if you can,
ut get money" was not good policy, for
S soon as a man attempts TO overreach,
will know it, and will treat him ac- 81
ordingly. tt