Fayetteville observer. [volume] (Fayetteville, Tenn.) 1850-1966, 1866-02-15
FAYETTEVILLE, TENN.
Thursday Morning, Feb. IS, 1865.
Science Of Advertising.

Science Of Advertising.
The Richmond Enquirer, in a
pleasantarticle on the benefitof adj
yertising, compares the enterprise,
in this particular, of Northern men
to the disparagement Of the South
ern merchant. Its explanation
of the cabalistic letters as. T.
1860-X.," "Started in 1860
with ten dollars" is a variation of
the current translation, "Sure
thing in ten years" We have no
doubt, however, that the inventor
simply copied the marksof Santa
Cruz rum caslk, date and all. The
s S. Z. x. is the abbreviation of San
ia Cruz or ST. Croix, the name of
which island bearing the principal
!, nngrsdient of the bittels. Itsays:
&c Wi Northern man sets up in
OF illness, he does not blush to own
. " : are fact, or content himcelf with a
coin coare announcement in the news
=. l,ers, but blazons his name and
occupation far and wide, and kee is
the same constantly before the
public. Never for an instant
does he allow his fellow-citizens to
\ that he is still engaged in
Wooden hams of the latest
~ the most reasonable
go x street. He adver,
nss papers as less-
II I'm all the modern Ian
gdaees. He suborns the enter
prislng owner of. paint-pot to
besmear his 'tname, business, and
place Of business" on all the walls,
trees, fences, rocks and payements
for hundreds of miles around
Who That travels by rail in any
direction out of New York, has
failed to notice "Zozodont, or
"Hubbel's Golden Bitters,' fash
ing in tremendous capitals from
every fat surface which the flying
train passes? Who has not been
affected almost to madness by his
desire to solve the problem of rs.
T.-1S60-X," constantly repeated
on the rocks and walls by which
the cars are rushing at lightning
speed, but not fast enough to es-
cape the demon rs. T.-1S6O-X,"
which outstrips steam, keeps ahead
of the locomotive, and greets the
traveller wherever he alighteth.
And hereby hangs tale, for
these cabalistic characters, rs. f.
.lS6O-X," being interpreted, mean
s.Startedin 1860 with Ten Dollars.
This ten dollars expended mainly
in advertisements, suffced to make
the name and fortune of Drake.
Bonner started the Ledger on three
hundred dollars, nearly every
cent of which he expended in adj
vertising. Hundreds have done
and still are doing the same thing.
The art of making fortune by
advertising is no longer an expert
nent; it is as certain as mathe-
mates. Many men attempt to
follow the example Of Bonner and
Drake, but their nerves give out
and they fail. Those whom ma
ture has given genuine advertising
pluck invariably succeed, and for
the simple reason that the fewest
people can resist any constantly
recurring appeal. Nine-tenths of
mankind, when their curiosity is
aroused, whether by patent medl-
cines or by any other novelty, are
unhappy until their curiosity is
satisfied; and the remaining tenth
often purchase merely for the pur-
nose Of getting rid of the annoy
ance. caused by seeing a nostrum
SO prodigiously Wanted, and which
thew. in their superior wisdom,
know to be of no earthly value.
They buy bottle, try it, prove 1T
to be worthless, and chuckle with
inward satisfaction over the de-
monstrated infallibility of their
Judgment. Meantime the nos
trim maker has carried his point;
he has made wise man contrib
ute to his profits, simply by dis
turning the wise mans peace OF