The Van Buren press., 1866-11-23
The Advantage Of Advertising.


| We ind in the Camden Herald. the follow
ing very sensible article to advertisers, IRON,
the pen Of Maj. Tnos. G. PsEr, who has in
hand the editorial department Of that paper
for few weeks, IN the absence of its editor !;
| While business men are so earnestly intent
upon making money, bending every energy or
mind and body both by night and day in the
anxious pursuit Of this great object Of their
lives. 1t seems strange. almost incredible. that
they should so generally overlook, or treat
with contempt. one of the surest and most
powerful aids that they can call to their assist
/ ance i'm the consummatiOn of their hopes and
desires. Ii is a remarkable fact that many Of
| the largest fortunes most rapidly accumulated
/ bv the business men Of this countryhave been
made directly through the means of ertensice
ddrertising. The history Of Barnum. Genin.
Bull, sands, and numerous other yenders OF
patent medicines and other tricks. is familiar
I to almost every one. And rybody knows
I that those men made their fortunes by liberal
and extensive advertisements. Ii Is fact
which the history of every man who has ever
/ trcd il will abundantly prove that the man
who advertises the most liberally does the
largest business, Take up newspaper we
care not where it may be published. and look
/ through its columns for the man who adyer-
/ tiseS the most frequently and most literally.
and you may set ii, down Is fixed fact. that
! that man does the largest business. in his line,
! in that place. And yet, in the face of this fact,
! it is strange that business men will neglect to
avail themselves ola means so manifestiy
| important to their interest. We venture the
assertion. with perfect safety, that there is not
( a business man III Camden but who could
double his business in the year 1861 by max
/ ing wise and judcious use of the columns
fthe Herald in the way of advertising.
Our business men do not advertise enough.
They should keep their names constantly be-
/ fore the public, and their business presented
in variety of attractive forms. There is a
power ofvirtuc in this thing, and if some of
/ our Camden merchants will be wise enough
/ to act upon our kind suggestion, they will
have cause to thank us for our advice. Let
some one try il. ~ e.
In connection with this matter Of adeertis-
/ ing, the pr0 TEN. of the HeraH would take the
liberty ofremindng our merchants and busi-
ness men, thit they might, with great proprie
ty aS we'll as benefit to themselves, increase
| their polite attentions to the editorial Jratern-
/ ity' good advertisement is most whole
Somcly seasoned by short spicy pufi-it is,
indeed as the rich savOry sauce to the dry
roast But q puff to be good one, must be
smart, pungent and lively. and this it cannot
be unless well paid for Editors like other
mortals, have to eat and drink and wear
clothes. TDey are generally a laborious and
hardworkiig but poorly paid class of men,
! A little maiafal assistance is to their strained
nerves and oyerwrought BRAIN as oil to a dry
aXlel le who advertise he not chary ofyour
attentions 10 the editor Your little Tcourte-
sizes in this respect will be as "bread cast upon
the waters" \ coat here. q hat there. and a
pair of boots occasionally thrown IN. will cf-
feet wonders. As we are not personally in
terested in this matter we take the liberty OF
speaking freely.