The evening Argus. [volume] (Rock Island, Ill.) 1861-1871, 1866-11-23

y find that he isno longer fortunate. ss
Every business man should be systematic,
but not too much so-for example, the system
of putting everything away may b carried
too far, in putting things IN places where
they can't be found again. Even system may
BE- carried too far. Men should be careful
in their business that they have good arti-
ole for sale. Then advertise it, for the great
er the mum Der of people who know of the sx-
istenes Of the genuine article the better it -
for the owner. The ways of advertising
may be different in different cases, but al
WAYS the public should be made aware Of
the article which the advertiser has for sale.
Advertising must be persisted in. The nail
must be hammered we'll in and then clinched-
A French writer has we'll said that the FIRST time
an advertisement is inserted aman doesn't see
it the second time he does not read it the
third time he reads it, but does not think of it;
the fourth time he thinks about it; the Eth
time he speaks to his wife about it, ard the sixth
or seventh time he lie ready to purchase. This
will be found to be nearly correct, and a man
must remember that if he doesn't advertise tis
goods the sheriff will advertise them for him !;
in this case it is better to act personally than by
proxy.
The speaker next proceeded in humorous
manner to describe the different kinds of sdver-
tisements adopted by different people. Some
people may cay that they never could do this
dashng kind of advertising, for the community
would call them humbugs. Well, what then -
Mr.. Barnum had known men who lived through
that. Laugh Humbuggipg simply con-
ssts in putting on gttering exteriors to suddenly
arrest public attention. The great English
blackiDg maker once sent his agents to Egypt to
print the Pyramids the words, cry Warren's
Backing, 80 Strand, London" He was hum
bugging the tourists who saw it, but it was not a
-. g. he I'LL oaA
glish who read it were indignant at the sacrilege
and like all Englishmen do or threaten to do,
they wrote to the Times. What was the conse-
queuce? The letters were copied everywhere 80
that all through the country the papers teemed
with the advice, ''Try Warren's Backing" and
the maker theoeof made his fortune.
When Jenny Lind first sang 10 America, tick
cts we're sold by auction. One enterprisng
tradesmsn outbid the aristocrats and took the
first ticket 1928. As result of this act, the
name Of ''Genin, the halter" was spread all over
the country, and every man looked to see IL he
did not wear a .'Gsnin hat" That man also
made his fortune by his ingenuity.
The speaker said be himself had been spoken
of as one of the most notable humbugs of the
day In his acceptation of the term, he did not
deny it. He had for many wears been sending
up little skyrockets, all intended to attract the
popular eye. Twenty-Five years ago he took the
American Musuem at New York for song, for it
bad been losing money. He determined to
spend all the money he made the first year in
advertising. He placed advertisements in the
papers, covered walls with flags and handbils,
and did everything ese he could to attract the
popular eye. One day ne employed artists to
cover his museum outside with pictures Of about
every animal that ever lived, and about half &
dozen thrown in that lad never existed. As
consequence of these advertisements, he coon
the people crowding into his place, and, ere
long, found that he had more patronage than he
could accommodate.
After advertising, men must be determined to
please their customers. They must be polite,
and also must be charitable. Men who help poor
people will find themselves 6rmer in the pursuit
o! their avocations. If "a man is making money
he should keep silence and not tell everybody, or
be viii find that competition will arise to njure
him. On the other hand, if man is losing mon
ey he should be equally careful to maintain si-
lonce, or else he win loose his friends. man
never makes anything by telling his secrets
Let him attend co his own business, always get
ting money honestly. The advice of the miser
to his son, Get money, honestly if you can, but
get money, was not good policy, for as soon as
a man attempts to overreach, people will know
it, and will treat him accordingly.