Evansville daily journal. (Evansville, Ind.) 1863-1866, 1865-11-03

lasting neyer.take no for ansenswer ap-
peal 70 the eyes of the people who vant
their 9hair 10 grow By the peorle ~ho
have apneEaing for sale which fhey aag
win make tie. hair grow, ihat carries The
day, splatiers the hair tonics over innu-
mesabls scslps, and -4ss fortunes in
bank 70 the credit Of Ae-advertiserl
Poor Katel why did abe spend the
81 so for the bottle Of Shocks Infallible
RestOrer, When that amount woald have
half paid for the shoes for which she is
absolutely suffering7 Poor Kate 10
victim Of advertising. How could she
help giving the tonic 'just one trial,
when her eyes, let her turn them whittier
soeyer she would, were logged and
pestered with the one idea 90 sad to her,
that her raven locks were thinning out,
and with the other idea 90 glad to her
that her raven locks conld only be ire
stored to her By the application Of
Shocks Infailible mixture. And then,
what's the use OF one bottle simply.
Whatever 10 worth trying At al il worth
| trying we'll And so poor Kate tries
bottle after bottle, while the shoes wear
into hole after hole. The advertiser
grows richer and richer, and poor Kate
poorer and poorer.
But this Is the dark side Of the great
! American art Every sort Of employ
ment has its dark side. There are few
who get rich without impoverishing a
few
Have a good article, an article that
will do good, and then stick it ct theEa.
Hit them in the face with II, slash them
over the eyes with IL This is the art
Of advertising. Say you have @ hat
good bat, hat that i worth having
on anybodys head Well, put il on az
erybodys head. You can do il By id.
versising it. Other hatters may have 9
living, you shall have Q fortune--by ad-
vertisingl Ia all New York there ID
only one hatter--Knox. In PhiladeL
phia only one--we forget bis name,
showing that be does not advertise
enough In Philadelphia there are i'm
posing piles Of brownstone owned By
4 DR.. Jayne. They are built out OF nd
vertiaing. In Nav York there is huge
pile on Broadway, worth its weight in
| gold, and an acre Of ground Of fabulous
costliness, the property Of DIR. Brand
reth. All Of il goes TO the credit Of
advertising. Brandretha pills are
household words, because Brandreth was
an adept in advertising--only this and
nothing more. There is proof on every
hand, then, that there 10 money 10 adver.
Using. But it can only be got out b.
"pegging away, The first and chief
nay almost the only, qualification for a
sneceasfal adseFslseris pertinacisy. 10
be the only halter In town
you have only 70 keep saying
u You are Edmewhere, where pSople will
see you say H. 10 have the only hair
tonic, or Pill, or bitters that the peopis
need, you have only 10 poke their eyes
with the assertion that you have. There
10 only here and there one, in any branch
Of money-making. thai looms up and fiji.
the public eye, and monopolizes the pub
4 lie tongue, and draws necessarily upon
the pablic purse. These are they WAC
understaud the art OF advertising, and
appreciate the indisputsble fact that the
only way 10 make money ont Of adyer'
Using ID 10 stick to IL The 6rst, mar,
perhaps, the one hundred and frat, nd.
ysrtisement Is thrown away, II with that
you stop advertising. just as the first
or our hundred and FIRST stone thrown
into a lake TO fll il up IL thrown away II
il 10 the last that 10 thrown in. 0nly Q
few see the matter w this light; hence
so much advertising that comes TO
nauRht The occasional advertisement
is motley thrown away. To make ad
vertising pay, il must be stuck to with
all that pertinacily ~hich 10 indiapensa-
BILE to suceessin the prosecution Of every
! other art. There are some men in thia
country who spend Fifty Thousand. and
others who spend one hundred and fifty
thousand dollars por annum in advertis-
ing. And every one Of them 10 getting
rich out Of advertising. - hicGgo Jour
mai