St. Cloud Democrat. [volume] (Saint Cloud, Stearns County, Minn.) 1858-1866, 1865-12-14
FACTS OF INTEREST 1T9 ILL, q
SOME vALUABILiEs HIHirs: HIN ~, --. :,

Prof b. G. Eastman, ), Of Poughkeepsie,
recently delivered lecture in Chicago On
advertising and how to do il vell,' from
which We extract two or three brief hints:
The great advantage of having . large
column advertisement in 2 paper; was that
it covered other advertisements people
could not help seeing it. ''s''S'-''+'. '-s
Advertisements must be frequent SIM
gle sadyertisement would haxa no, effect:
They must be repeated until the name, of
TIE advertiser became well known.
Another rule for successful advertfsing
was to advertise HI the best place il
Newspaper, NO: matter5wlat it might pcostl
..eInsadvertinE I'd this lecture,- the Rtan,ss
says There lis, still another: advsataes
which is general in its nature, and itis:safos
toEassume that liberal advertising Of :bue;-
ness men viii 81 farther to bu;;;ld upp uppseifTT eifT
q town than all the ,statistics' Or p,uilfferS:
which can be lavished upon it,. Upon; this
point the Cincinnati commesaplpertinentlv
remarks: Is.
The art Of advertising should not. how
ever: be conf With tie tricks Of those
who are not only experts but unsse2rupulous. unsse2
1t Is. legitimate and, IN civilized and in
tehfgent couimunities,; al indispensable
means ofexchangex cfaslit tatfne; wokds1ful-
u, thaosupplyi Of ;demaadsi making TIE
wants ST The producer M and consumer, A.
each other; bringing together, from places
most remote from corners oldest and feast
e1peeteaAftoma the antipodeg Of society
anditbe. epds Of ths ea1h, ,ithsse svho :sus
interested 70 meet and exchange values,
each With advantage. The advertising col
nmhs Of the journals Of city ten nM Oily
thssbusiaess' done by: then, ;. bate Whist sths
city itself. il doing.:.sIAe ednoriaisna lie
Efltten with honesty and sagacity, and the
correspondence be varied and 6ttractiye.
and Che 1Jcsl items fair statem2nnf 6ffaeis
obtained by sigilaa& - investie i6hs. bat
there is no department that holals: tala, mir
ror- bsolutelY, ", to nature, aud .giFes q
reelection that is an actual picture Of the
passing time, like that.of the adYeeiitiisinE.
There afe some who sly that s;nobodyy
reaadis raadis ths 1a~ertisemehdtss.s' For thlh ISL ISL!
eft We ssigssin quote from tic rstanl,eldi T!ss
.ant You give me s6tiee il 1thae ae:li5Sssf 1881
column f.nobcdylreadsstAe sdyertiaemei1ts
SNs ESvS~t& S0tU 0XL E0&SS
who DO NOT know, the art of advertising.
The reply IN this Office to the question
above, isin the negative, unless tie matter
QfaEhich notice. is vana1d .isaJf genuine
public interest, and il is therefore, daA: :oux
readers that We should state it. fol. their
benefit: But The idea that 40 one ne reads ads
vertisements isproven erroneous byafi WHO
hasetsny experience besring gon the euhject:
The truth i, more people who ssfs anter=
ested in a aspecial class of advertisements,
read them, than read any other part of the
paiDef }!oi'' s Iu4 -a@. t-2l.j GJEII Od ,1cyHl- -
There is another olses who consider that
they confer = special favor upon neSRpspa.
per by advertising: Thiss:is true to tie
same extent, and tofthat only, that one btsa
mess man 'confers a. favor BY trailing Win
smother and receiving q full equivalent for
his money The benefit Wh1ch business
men derive from printing ink, proves it Il
be the cheapest Investment on t.record.s a:ss
Asingle glance over tie advertising ,cole
umns Of THE DENocs AZ would ccodi ccoodrivinca
people living abroad thst that st. Cloud is
alive, moving, thriving young city-juat
what IL, is. 10 Eg.e,. II; = g., .sf7, sfr