New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1865-07-20
THE TRIBUNE AND HERALD.

statement it enlarged yesterday, calling atom
ton again to the assumed fact that us own
receipts for the year were nearly
one million one hundred thousand dollars,
while those of The TRIBUNE were less than one
quarter of that sum. Possibly some OF our
friends may have been surprised at this remark
able contrast; but these, we trust, are few.
We assume some intelligence on tho
part of our readers, and some knowi'
edge, on the part Of tho pubic az
large, of the INSCRIPTIONS character oil thas
paper. But if any there be who think an
explanation needed, it is quite easy TO give
it. 1t is this: There are such Official returns.
Whether The Herald manufactured its own
figures we do not know; it certainly manuiac'
tured ours. The law requires no returns OF
sales to May /, 1865, and none have been made
by this office.
Perhaps The Herald will find it as easy to
explain away little discrepancy between the
figures II gives now and the figures given here
tofore. 1t il not great while since that paper
boosted that its daily circulation was $4,000,
even after the demand for it in the army
had ceased. If that was true, then
its returns TO the Tax.Ofiice should
have been nearly a million and half
instead of a little over a million. Which state
ment are we to believer l. The Hrdlds cir
culation 100, 900 or 1873, 000i Ia tho lie lie
popular or a lie official Ii Mr.. Bennett, who
is the sole owner of The Herald, will only tell
US what income tax he pays, that may shed
some light upon the subject 1t would be an
interesting little sum in arithmetic to compare
what he swears to as income both from the cir
culation and the advertisements of his paper
with what he boasts in its columns are Its an
nual receipts. Among all the statements we
might find something from which to strike a
balance and get at q modcum of credblity.
Here we leave this point for the present
To puff our own wares is not, as our readers
will bear witness, our practice. But The Herald
challenges q comparison on q question in which
the public is interested as to the relative value
of the two sheets rs advertising agencies The
public that We work for indeed, has already
settled il by their uniform preference Of The
TRIBUNE but it is well to justify that choice by
the figures themselves. An accurate count of
the number Of columns of advertisements in
the two papers for tho months of January, Feb
ruary, March, and April for the present year
has been kept in the Publication Office OF this
paper. The for total The TRIBUNE is 2,5l3;
the number for TIE Heraid-exclusye
of Sundays, with which We do
not compete-is 2, i93-an excess in our favor
of 20 columns. The difference since then is
probably still greater, as our receipts from adj
vertising alone for the three months ending
July / are So, 1867 Il, being an excess of
SIS, $50 - over the same period last year,
or more than q per cent. We need no
other evidence than this Of the preference &C.
corded TO US by business men, who always I'M
dcrstand their own interests, as the best adyer-
Using medium. tn, Herald will reply that its
receipts from this source are larger than ours.
Granted. But why are they largerl Simply
because The Herald charges forty cents line
and The TRIBUNE fftecn--a fact which,
we fancy, our customers will not consider
their loss But, The Herald will answer you
can't get forty cents. To which We respond,
We don't want to. We think fifteen cents
enough and can live by it, Our advertisers are
business men aud steady customers, and we
have no others. The Herald, on the other hand,
has very few such. To men who spend humid
reds and thousands of dollars each, per year,
our charges are a. high as they can bear, and
they are paid cheerfully as an essential
item of cost in q legitimate business.
But Madame, whose house is broken up at
yearly intervals by the Police, knows that her
customers will know where to find her if she
states through The Herald that the gentleman
who left gold headed cane at No - Mercer
st. can call for it at No. - Church-st.; and
she doesn't mind the annual tax of
two or three dollars for that limo.
cent announcement. The private hours
and Offices Of certain class Of doctors; the
vendors of quack medicines for secret diseases;
the soothsayers and astrologers; the man who
wants mistress; the mistress who makes an
assgnation; all the pests and vermin Of society
know where to find medium of communlca-
ton with their public, are willing TO pay high
for that privilege, because the pay is infrequent,
and are made to pay high because there is
but one paper in town that will accept their an
nouncements at any price whatever We
neither make nor wish to make money ont of
that class Of the community. The Herald does
r.Et