Civilian & telegraph. [volume] (Cumberland, Md.) 1859-1875, 1865-02-02
TIE Road TO WEALTH.

Among all the business developments in
our country during the past few years, none
has been more wonderful than that of adyer-
tising From the smallest beginning it has
grown to DO Il mighty and certain power. We
can all remember how tame and puny wsrc
the few business notices that appeared iu
journals of fifteen years ago In ISvkipg up
the estimate for the year commercial houses
did not not think of including per centage
for advertising. A simple card was supposed
to be all that was either useful or requisite.
Neither could men advertise, if they would.
so few were the daily journals aud SO valua-
BE was the space.
But, ike dream, the embryonic science
started forward, and very soon it was found
to be an unprecedented means of acquiring
wealth. Townsend then an unknown physi-
clan, thought he saw in advertising the iu-
stsunent with which to make his fortune, and
at once devised grand scheme for putting
his wares before the public. He invested all
his money III advertising, and all he could
borrow of his friends. He levied aid from
every Journal in the land, until his name be-
came literally household world The result
is well known. Wealth literally poured in
from every portion of the country, and still
he advertised in all the papers. He was
obliged to stop finally from sheer inability to
auppy the famous and everywhere used ''Sar-
saparla."
One bright morning there strsyed into
into the TriLuae ofics an unassuuiing man.
who vas known a. the publisher Of an obscure
weekly journal He said he wanted a page
in TIE WsMy Tribune for an advertisements
of a;5 paper. The publisher laughed at tbs
idea, and told him that it would be waste Of
money. Bonner insisted upon having tho
page, and he was charged therefor $500.
lie received perfect iood Of letters in answer.
and inserted every cent in new advertisements
Money ca!ns in so rapidly that he could not
use it upon his paper, or in advertising, and
finally ,he firing Of cannon in the Park rang
out to tie world what enterprise could do.
The salute vas fired in honor oe the 400 ,0OOth
subscriber to the Weekly Ledger! Aud
! Bonner was wealthy man.
Spaliing, " the glue man." followed IL up
and with success as quick as Bonner's Then
brakes Plantation Bittcrs made like achieve
mens, and So haze uunberlcss other firms,
well known 20 the public. In fact, We know
Of no instance where advertising has no: paid
great profits. Bu: it is not merely these ip-
dividuals cases that VIC would refer to. 1t is
a noticeable Fact that in those towns and ci-
ties where the newspapers are extensively en-
pl Dyed by business interests of every kind
prosper most. We would refer to Providence, :.
Springfield, Mass, Milwaukee, Chicago and
Buffalo as notable instances There is pro-
badly no place in the country where adverts.
ing is 50 universs! as in Providence The
consequence Is that great prosperity attends
every department of enterprise.
Passing from our own country to others.
we find that advertising is not simple Yam
kee invention and dodge" The Britishers
employ it far mo:s generally than do ths
Americans. No English house is considered
comple,s in its arrangements until certain
amount ha. been set apart for advertising.
1t is quite as much the custom in France.
many Frenehmen having accumulated famous
fortunes by this one means alone. The fact
is that Advertising has become great science
and auxiliary to business throughous tho
world, aad ~ power is increasing daily.
Very few business men have any just idea
Of the real value Of advertising as legitimate
help in their Efforts succeed They are apt
to look upon it as the tool of the adventurer.
But the uttsr falsity of this is abundantly
proved. The experience Of those men who
hsye tried it largely is that no Investment 30
profitable can possibly be made. 1t is tho
surss., earliest and best way to increase busi-
ness It must be done With energy and skill
and great persistence. and the reward will BE-
certain. There are always some men in every
city and town who are constlntly averrinr
that they . cannot afford" to advertise Such
men ar. invariably lea tea:sd . he sses.-.
.E~sy Cry fx.s.