Nebraska advertiser., 1865-09-07
THE CHICAGO DRY GOODS TRADE.


It is a great mistake made by some Of our Western
Ountry merchants that they can buy goods t. better
advantage in New York than in Chicago. it is claimed
that in New York there is greater chance for selec-
ton. that prices are enough lowe" to make a difference
Of five per cent. that the opportunity to procure the
latest styles is far better in New York thta at any
other point West, these arc the principal reasons IN
favor Of New York.
Both observation an4 experience have satisfied us
that the first is unsOund. The Chicago dry goods mar
ket is as good as that Of New York, rs an examination
Of the various stocks in our cmOtry stores, some Of
which are from New York and some from Chicago, will
prove. The farmers wife, who looks through these va
rious stocks bef're buying, will tell you that she can
get as good styieA Of the dealer who buys at Chicago
as Of him who buys in New York. As to the second
reason, we venture to remark that the five per cent.
more or les. is more than eaten up in the expenses ola
trip Of I,500 miles, loss Of from two to four weeks time,
and additional freight. IN fact, we feel safe in saying
that the difference in price Of goods is used mp twice
over by these expenses. It may be said that the freight
from New York to Chicago must be paid; why not rs
well pay It to the transportation companies as to the
Chicago jobberf We happen to know that the Chicago
jobber, shipping millions Of dollars worth of goods
every season. has advantages over the country dealer,
who ships but thousands, that leave a margin Of from
3 per cent. to % per cent. IN favor Of the jObber The
third reason is as unsOuud rs the former ones. The job
Der, as every sensible man can understand, viii allow
no opportunity to slip Of keeping his stock well up in
the latest styles Of goods. The Chicago iobber is repre-
sented from January to January in New York, Paris
md London by buyers, who under stand the markets
as no country retailer can. These Representatives arr
ready 60 take advantage Of every huctuation IN the
market, change in the style aud the Ike, TO shin gpots
West. aud long before tie country merchant could get
through looking over the ground and deciding what to
- -al IL /, eEo r,orna
Of the ChicHgo firm, ready for the country trade. Ii
these things be true, and we know they cannot be
reai,ed. no mesv,rant west If Chicago can Afford 10
20 further east 10 lay in his stock Of goods. Ills own
interest win send him TO Chicago.
A,nung the leading wholesale houses in ChSago, none
stand higher than the old established house Of BOwEN
BRorngRs, lake street. At a recent visit we took time
to look over their establishment and examine their
stock Of dry goods. It would be difficult 70 find even
in New York as complete a jobbing house as this. With
u%ntiring energy tliese three brothers have labored 70
build a wholesale trade that should rival that Of the
heavigst eastern Arms, SO well hare they succeeded
that to-day they are unsurpassed by any firm in the
country in alihty to meet the wants Of the North
western trade, their sales for 1864 having reached the
enormous sum Of S~5,OoeeO0. With capital sufficient TO
keep up their stock under the most depressing state Of
trade, they are prepared 10 bin goods both in quality
and price to the country dealers on conditions tlSt
will insure a better trade and fairsr profit than can BE-
secured by any dealer, who spends a month 70 visit
New York. Their facilities for transportation are such
that they can afford to sell on the margin 50 made
thus saving 70 their customers the money and time
expended in a trip East. In the city Of Chicago they
sra unsurpassed in any respect. eqhalled in few. In
this particular section they are especially gaining in
favor. aud it Is noted that the shrewdeSt country de-
Iers are giving iewEN BROrlERs the preference. To
tn Of oar readers engaged in the dry go0ls trade
We would recommend a careful examination Of tho
stick and prices At this house., before iayip n The
fMl stocks.