The Ottawa free trader. [volume] (Ottawa, Ill.) 1843-1916, 1865-12-09
TERMS OF SUBSCRIPTION
ADVERTISING RATES:
and How 60 do

Saturday sketch of what must have been a
very interesting and instructive lecture on
advertising. by II. G EASTMAN, OF the East
man Business College. We give a few ex-
tracts from the Republicans outline:
Pref East nan opened his lecture by saving
that advertising not a common sub jet
for lectures. Few would undertake tn say
much about tits subject. But advertising
was not properly taught. There We're not
over three men in the United States who
thoroughly understood advertising. Men who
could advertise business properly cori al
WAYS get good salaries. There were thou
sands at the moment he was speaking Who
were endeavoriug to write proper advertise
ment fo= the morning papers. But III prop
er method of advertising couli BE given in
four words. -Four words could exp,in it,
The principle contained in those four " .rds
was that which had made men rich by its
practice. The advertising man of ) ewlrr
got $4,000 for his talent III this respect
But that 81 900 spent for u good advertiser
got 800 600 in return
There is great deal of talk about advcr-
tising men: that they re huml myS-B lrnHln
hunbugs: but any man who visited Il r.
mum 5 museum. and paid the or twenty five
cents, willing to say that he had any tie
worse museum because iie aiNcFlI-"d u 80
u0 One a. the lar se>I pencil .IaurIiiic-
turers in the world had succeeded hE ai'"r-
tising. This ma lived in Paris Al h''t he
was unsuccessful in his business, a'tiouLh ."
I'D b.tter rarciI. Than any or.e ..ls,. .....
At last he advertised in e.ery possible yy.,y a..
cauld think of that would SECURE rb,. ,t,.,,ii,n
of tho nuhIic that ,roi ~ ,x.it,.,n...,t
.nd f'.Iiy kecor,e ono nr rho I,r,,..r mann,
fac,prers of ne, ciI. in rIa world R-t La
mall coo3 na,ci's and rb. r,..,,,l.. ..,, h.
c.ua aware of II
All tboIar,o I,rs;ossI I,..,,.os =, ,l,;.,,.,..,,.
advertised I,r,eIv. s..,,t
of money for hit rorr.,.. m N.,......,
tar hotel wa, advertised Lv ,ts nu.IIfu,-
Tba, nudii,., ,y,- ,.,t r,c,I, ,H. .f.,r,G.
and II attracted the ,t,etii,,, .r ,t.. ..,....,.
and wa worfb to tha ,s..,lIi.i.T,.,.t = l,,-
I'D ,Lorza,J c,,Ii,rs
IT. f,,,- I'll ,-'.r,-r.l a., ,,r,. :. r,,.,:,,.
bnt paver satisrr.-' Excite sIr-g.i,i,. 30
porar s.risty tf..,r. They must not hc S.,.i,-
G.a nil ,iav b,u.,Et fh- articles ami faaa.
g H. .-,;,,-- -, I'D I,s tI.y.,r,.vs
,,uabt,o La) customer. ,r,u.I ,..f,,. mann.
,Ta;II.,..r,, H.. I'll .r,li. -l. r..r.I..r r,.-
ia,I Il,o,...ar:.,.,.o ,f., f., :.
-, r,--['-i,;,,, :, H.. .;r'. ,,,,... tr,,-.,
- L,,.;.,. wa. r..,,ar,IIr .,.,,,,..i p,
H. 1;tf;.,,r, - .,I,,.-.i.. Tb. -r,,,,,, l,..r.r
- -, ,.,-,I h,,-,, ~, IL, ..
-.nuested the lecturer lo lend him e35 f., INV
RI ..~,,.,,-as +, ,;u,.ir,a+i TE.. I...+.,r..-
Ill liz, -. ,r.,s H.. ,,.tt.r IT,. .,,G r..
b.a -, Ln.;.s, .,l I,i ,...,,, ali ii..,,,,...,.
rTba Ia,.,,,r,r 81! l.. ,,,.,,I r,, .,iv lin, ;l.
nancy Lpt he would advertise t,,r him. and
nr,u,i.aI hin Ih.. = tL. .,l..rt- .i., IL ~.
rncca,I II. ,ro,,lI ,,v. III. ,,..a,,.g .,,,I ,l,.
twantv-ffva I..ri,~. L..-1Ia IT,r..,-,..s,.I ,l..
,oupG m,n to q, 10 hi. room and write an
.dvert:s-r,ent winch Le 3ij m, i,,, I,u.
o,a ,n1 urL..,, L.udir. II IN th. L.ct,,-..
ID ,I,e, -. -,,ar,rI Lqv. il ,u. in rI,a
cheana.t mar, cr the ravs,,na-s That
-o,Id mo-, do ~, I..,,rrar t.I4 him .ha
.dvartisor,,a,, ,,,s I'm, I.,,,. :, ,o,,s- IL, L.-t
,uJ mt int, tho most ,,r,,,;r,...- ,,.r- ,r tho
nauer. =. 4 y--,,f. one himself t-,a n,,1v ,y,-ls
heinz e p. Bales. 10 Pine street. atfnr
ney and counsellor at law. - the suiuan,e be-
ing in llrr. letters. the initials y,.ry. small.
the .atto-ilev AID couusellors AZ la. in very
large letters Thus. the pro nlneIt fact wts
shat there was . man named Bates and he
was an attorney and counsellor ~ law Tnis
attracted attention. aud after Il while his
name became we'll known. and bccaus. well
known its owner supposed To b. n good
LAWYER The result was tha, thi. Mr. Bate,
of 10 Pine street. was now one Of the most
wealthy LAWYERS of St. LouIs
But whatever was advertised. no matter
what II was must be OF the best ur,!itv.
Thi. was the case with tie Paris pencil man.
this was the case with Blruum's museum.
Another examine OF This was the sl.c.-, of
Mr.. Barnum. Mr. Barnum paiI &}l) for
his museum with a debt Of 5000 u,,,u II
The man to whom The money WAS ,ll.h. -o,.Ce
visiting Barnurn. found him earinr = cold
dinner. and was told bv him that h. shlu.d
eat only coll dinners till he s.. .'DJ wes
paid Mr. Barnum thought of advertising
and finally hit uron the following plan: He
emplo7cd 1 number Cf painters. m ,kin. them
promise not to saw ANYTHING about what he
was going 20 do. ana ordered them +, p.irt
pictures of ali the animals in The. country.
and few that never was IN anv country.
These were one uight stacl; all OYER H.. from,
of the building. When penpI. came past il
in the morning. thev wondered where. they
had all come from; and before the d,v was
over the museum VA. crov,Ial And rI,;s
Vas rcn,ated dav sffer dzv when AZ ,a,t he.
"a. seve-aI thousand. outside unable T., ret
=: n - -. ., g., -.
and advertised that he had q. an e,ra,,' IL,
nj, uuseu-, which dray. ,,,..,,.r 81. ,i,,
.,.r whom, he showed ,nr,,,,,r ,I. -. -,
Ann .treet
In panrf lea-,s;a H., .,,,.,-..-
,,oI;,..,. , - =. L. NJ ep -
~ :. ia ~. .,.,I r ,r.e - -
an snsiancs Rnt be- 49, Ist,.r,n,,'..i ~