The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1865-12-26

has the wisdom power and frmness TO carry
rs safely through, in spite Of the unrepresenta-
tive Congress with which he may have to con-
tend.
Now American Steamship Linos-Unt-
versatility or the Herald - an Advertis-
ing Medium.
We have repeatedly had occasion to refer to
the unexampled increase in the steam mercan-
tile marine of the United States since the close
Of the war. This increase goes ON. from month
to month and from week to week; for evidence
Of which 1t is only necessary to scan the adver-
Using columns of the HERALD. Some years ago
the shipping advertisements of our merchants
were confined to certain blanket sheets printed
in Wall street. One paper made speciality of
publishing shipping advertisements, another
made financial matters a feature, and another
published long and heavy columns Of merohan-
disc held for wholesale, auction sales, DC. But
as the age Of steam advanced, and our sailing
packets, fast and commodious as they were,
surrendered their places on the highways of the
ocean to steamships, the intelligence of our
merchants kept pace with the progress of the
age, and, instead OF combining their advertise
ments TO the numbering sheets with but two or
three thousand daily circulation, they secured
places in the columns Of the HERAID-with its
hundreds of thousands of readers--through
which they could talk to the community about
their steamship lines, their merchandise, their
auction and real estate sales, and about all
other matters which they desired to bring to
fbo of Of tho Tta ol;t
of the HERALD as newspaper and advertising
medium soon became apparent, and it was only
the slowest among the old fogies who adhered
alone to the big and stupid folios as the chan
nels of their communications with the people.
Hence the amazing growth and popularity Of
the Herald rs an advertising medium, not only
among the mercantile community, but among
every other class that has business to transact
or wants to supply in any department of pub
lie or domestic life. II follows, as a matter Of
course that the HERALD is as much necessity
with our citizens every morning, from the
amount and unlimited variety of its advertising
columns, as ii is from its high character as the
most enterprising journal for news printed on
this continent
Tie rapid rise and satisfactory progress Of
American steamship lines within brief period
is gratifying to every one who takes pride in
magnitude Of this branch Of commerce can be
estimated by referring daily to our advertising
columns. Lines to all the Southern ports have
sprung into existence as ifby magic. Some Of Che
finest ocean steamers ever built now sail under
the American flag to distant ports. The principal
lines to the ports in Virginia, North and South
Carolina, Georgia, Florida, Alabama and Loui-
siana will bear close scrutiny, whether exam
ined to ascertain their seagoing qualities the
safety and comfort Of passengers, the security
Of freight, the seamanship of the officers, or in
any other respect that assists in making up
steamers chat would not bear rigid examina-
ton were early put upon some Of the lines, but
they have gradually given way to a better
class Of vessels, and now our Southern feet Of
packet steamers may be pronounced equal to
any We ever before had upon the different
lines. The lines to Havana, and also to Texas,
are in good hands-the first being regarded
almost in the light Of . ferry, 80 regular is the
transit between New York and Cuba. The lines
to California via Aspinwall have been i'm
proved lately by the addition Of such superb
and feet steamships as the Henry Chauncey.
Further south we have an excellent Line TO Rio
Janeiro, stopping at intermediate ports" such
as st. Thomas, Para, Pernambuco, Bahia, &c,
with those fine seagoing steamers the North
America, the Havana and the South America,
under the command Of officers who know
almost every inch Of the ocean on the route
new steam line is also under way to run
between New York and the ports on the Medi-
terranean, making Genoa the principal port
on the other side. This line has been already
guaranteed subsidy, amounting, we believe,
to some six hundred thousand francs, by tho
Italian government; and, from the practical
men who have the enterprise in hand, there can
be no doubt about les early and triumphant
success. This route will be of value not only
in q commercial point of view, but also rs
affording facilities for passenger travel to that
delightful portion Of the world, the Mediterrs-
nean---a locality too little visited by American
travellers.
1t is strange that there is but one American
steam line direct from this country TO Europe
One was started in Baltimore some time ago,
but, we believe, has not proved very successful.
The only American line Is that Of the New
York and Havre Steamship Company. consist.
ing Of the Arago and Fulton-both good and
substantial seagoing vessels. What we want
Is first class line Of American propellers, equal
to any the Cunards have introduced in their
ocean steam lines. The heavy expense attend
ing the running of line like that which was
established by Mr.. Collins will be obviated If
the economical system adopted by the Messrs.
Cunard be introduced into q new American
line. It was predicted some years ago that