Weekly Trinity journal., 1864-04-30

How SHREwp MEN ACQUIRE FoRTuNE.-Ihere
is ALWAYS GOOD fortune in store for those VINO
know how to avail themselves OF the proper
means to secure it. 1t does not generally follow
that the man who makes the most noise is the
individual who corrals the most dollars. On me
contrary, the tickle goddess Fortuna often turns
from these and showers on the unpretending IN
dividual who although his tongue Is still, mas
an active BRAIN and woos her in way that the
more blatant and pretentious disregard, as I'M
worthy of their time and trouble. The mis-
Judging world thinks, of course, the bold ana
dashing business is carrying the golden
palace by storm but while his foot is yet on
the lowest round of the scaling ladder, 10 his
quiet and apparently obtrusve rival is in the cit
ade has laid his hand on the topmost spoke OF
the revolving wheel, and gained possession OF
glittering prize. One means OF accomplishing
this desirable result-and one, too foolshly neg
lected except by the shrewd few-is that OF adj
vertising, advertising extensively. All" says
the aristocrat in trade or professional business
with his nose curled up in contempt, . Nobody
of account advertses" But almost before his
olfactory organ has assumed its normal shape,
the despised advertiser is on the Assessor S book
for quarter of million, and his desplser IS
trembling on the verge OF bankruptcy, ana DONG
anv amount of shining to keep his head above
water. The history of the present century is
full of illustrations of the truth Of what we state
England-where the non-advertising prejudice is
hard to combat-and America boast of their
millionaires whose way to wealth was first point
ed out by the index to newspaper paragraph
Moffatt, Swain, Holloway, Townsend Aver,
Simmons and many others cases in point
In our own community can cite the instance
of DR.. L. J. CzAPKAY, who, after some ten years
of professional practice in San Francisco, now
retres the owner of princely fortune. He
made this by judcious system of advertising.
Had he listened to the advice of his professional
his business known through the columns Of the
newspapers, and been at this time struggling
practitioner, depending on his practice for his
daily bread instead of the possessor of wealth
computed by figures that astonish sticklers of
etiquette. Every one knows how extensively
the Doctor advertised, and what large sums he
spent in so doing. Journals from Siskiyou to
Los Angeles contained his column, and when the
tide of emigration rolled off into the Territories,
north or south, the first number of newspaper
in the principal town, told the people OF the fact
that this healer of ills that flesh are heir to was
resident in San Francisco Some persons laugh
ed at the enormous trouble and expense to which
the Doctor subjected himself and considered it
time and money wasted but he sure of his
game, waited patiently, and his reward came at
last His investment in printer ink and paper
like the bread cast upon the waters returned to
him after many days; and now blessed with
abundant means he retires while in the prime of
life, to enjoy in elegant leisure the fruits of his
business sagacity, and what is still more to be
desired, with the reputation of n fair dealing and
an honorable man.-San francisco Morning CaH