Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1864-04-30
How SHREwD Men ACQUIRE A FORTUNE

How SHREwD Men ACQUIRE A FORTUNE.
There is always good fortune in store for
those who know how to avail themselves OF
the proper means to secure it. 1t does not
generally follow that the man who makes the
greatest noise is tho individual who corrals
the dollars. On the contrary, the tickle god
sess Fortuna often turns from these and
showers her favours on the unpretending in
dividual who, although his tongue is still. has
an active brain, and wooes her in way that
the mpre blatant and pretentious disregard. as
unworthy of their time and trouble The
misiudging world thinks, Of course, the bold
and dashing business man is carrying the
golden palace by storm but while his foot
is vet on the lowest round Of the scaling lad
der. 10 his quiet and apparently unobtrusive
rival is in the citadel. has laid his hand on
the topmost spoke Of the revolving wheel, and
gained possession ofthe glittering prize. One
means Of accomplishing this desirable re-
sult-and Que. too, foolishly neglected except
by the shrewd few-is that Of advertising,
extensively. "Ah," says the atistocrat in
trade or professional business, with his nose
curlcd up in contempt. Nobody!of any ac-
count advertises. But almost before his
olfac,orv organ has resumed its normal shape,
the d-spised advertiser is on the Assessors
book for a anarter of million, and his des-
pissed advertiser is trembling OH the verge Of
bnnkruprcy and doing any amount OF SHINING
to keep his head above water. The history
of the present century is full of illustrations
of the truth Of what ws state. England
where the non. advertising prejudice is hard to
comba;-and America boast their miilionaircs
~, E~ctv tod mt hs,
the index to newspaper paragraph Mottatt,
Swain. Holloway. Towsend, Aver, Simmons
and many others are cases in point. In our
own community we can cite the instance OF
Dr. L. j. Czapkay, who. after some ten years
Of professional practice in San Francisco, now
retires tho owner Of a princely fortune. lie
made this by judicious system Of advertis'
iny. Had he listend to the advice Of his pro-
fessional brethren" he would have refrained
from making bis business known through the
columns Of tho newspapers, and been at this
time struggling practitioner, depending upon
his practice for his daily bread. instead Of
tho possessor of wealth computed by figures
that astonish sticklers for etiquette. Every
ona knows how extensively the Doctor adver-
tissd, and what large sums he spent in SO do
ing. Journals from Siskiyou to Los Angslos
contained his column, and when the tide Of
emigration rolled offinto the Territories, north
OF south, the first number of newspaper in
the principle town, told the People Of the
fact that this healer Of ills that flesh is heir to
was resident in San Francisco. Some per-
sons laughed at the enormous trouble and ex.
,penss to which the Doctor subjected himself,
and considered it time and money wasted;
hut hs was sure Of his game, waited patiently,
aud his reward came at last. His investment
.ia printers ink and paper. like the bread
cast upon the waters, returned to him after
many days; and now, blessed with abundant
means, hs retires while in ths prime Of lite,
70 enjoy in elegant leisure the fruits Of his
business sagacity. and, what is still more to
bs desired. with the reputation of fair-deal-
ing and an honorable man.-San Francisco
Cal, AprH 9th, 1864.