The Shasta courier., 1864-04-23

How SHREwD Men ACQUIRE FoRrUNE.-
There is always good fortune in store for those
who know how to avail themselves of the pro.
per means to secure it. 1t does not general.
ly follow that the man who makes the great.
est noise is the individual who corrals the
dollars. On the contrary, the Hekle goddess
Fortuna often turns from these and showers
her fayors on the unpretendirg individual
who, although his tongue is still, has an ac.
tive brain, and wooes her in way that the
more blatant and pretentious disregard, as
unworthy of their time and trouble The
misjudging world thinks, of course, the bold
and dashing business man is carrying the
golden palace by storm but while his foot
is yet on the lowest round of the scaling lad.
der, 10 I! hisquiet and apparently unobtrusive
rival is in the citidal. has laid his hand on the
topmost spoke Of the revolving wheel, and
gained possession Of the glittering prize. One
means of accomplishing this desirable result
and one, too, foolishly neglected except by
the shrewd few-is that of advertising, ad-
vertisng extensively. ''Ah," says the ar.
istocrat in trade or professional business,
with his nose curled up in contempt, No.
body of any account advertisesn But al
most before his olfactory organ has resumed
its normal shape, the despised advertiser is
TO-. and his despiser is trembling on the verge
ofbankruptcy. and doing any amount of shin.
ming to keep his head above water. The his.
tory of the present century is full of illustra-
tions of the truth of what we state. England
where the non advertising prejudice is hard
to combat-and America boast their million
aires whose way to wealth was first pointed
ont by the index to a newspaper paragraph.
Mofatt, Swain, Holloway, Townsend, Aver,
Simmons and many others are cases in point,
In our own community we can cite the in
stance of DR.. L. j. Czapkay, who, after some
ten years of professional practice in San
Francisco, now retires the owner of prince.
ly fortune. He made this by iudicious sys-
tenn of advertising. Had he listened to the
advice of his professional brethren he would
have refrained from making his business
known through the columns of the newspa-
pers and been at this time a struggling prac.l
titioner, depending upon his practice for his
daily bread instead ofthe possesser of wealth
computed by figures that astonish sticklers
for etiquette. Every one knows how extern
sively the Doctor advertised, and what large
sums he spent in SO doing. Journals from
Siskiyou to Los Angeles containing his col.
umn, and when the tide Of emigration rolled
off into the Territories, north or south, the
first number of newspaper in the principal
town, told the people of the fact that this
healer of ills that flesh is heir to was resident
in San Francisco. Some persons laughed at
the enormous trouble and expense to which
the Doctor subjected himself, and considered
it time and money wasted but he was sure
of his game, waiting patiently, and his re-
ward came at last. His investment in prin.
ter's ink and paper, ike the bread east upon
the waters, returned to him after many days;
and now, blessed with abundant means, he
retires while in the prime of life, to enjoy in
elegant leisure the fruits of his business sa-
gacity, and, what is still more to be desired,
with the reputation of fair-dealing and an
honorable mans. T. Cal.