Belmont chronicle. [volume] (St. Clairsville, Ohio) 1855-1973, 1864-02-18
Advertise Your Busipess-Do not
Hide Your Light Under q Bushel.

Advertise Your Busipess-Do not
Hide Your Light Under Bushel.
Whatever your occupation or calling may
be, if II needs support from the public, dd-
vertie it thoroughly and efficiently, in,some
shape or other, that will arrest the public
attention. freely confess that what sue
cess have had in my life may fairly be at
tributed more to the public press than 70
nearly ell other causes combined. There
may possibly be occupations that DO not re.
quire advertising, but / cannot well conceive
what they are. Men in business VIII some
times tell you that they have tried adver-
tising, and thst it did not pay ihisis only
when advertising is done sparingly and
orudeinrly. Homeopathic doses of adver-
tisins will not nay, perhaps-it is like half
a potion of physic-making the patient
sick, but effecting nothing. Administer
literally and the cure will be sure and per- |
manent. Some say ''they cannot afford to
advertise - they mistake--they cannot az
ford not to advertise. Intbis country, where
every body reads the newspapers, the man
must have thick skull who does not see
thatthese are the cheapest and bes. medium
| through which he can speak to the public,
where he is to End his customers. Put on
the appearance Of business, and generally
the reality will follow. The farmer plants
his seed, aud while he is sleeping his corn
and potatoes are growing. SO with adver-
tising While you are sleeping or eating,
or conversing with one set Of customers,
your advertisement is being read by hun
dreds and thousands of persons who never
saw you, nor heard Of your business, and
never would, had II not been for your ad-
vertisement appearing in the newspapers.
The business men Of this country do not, as
general thing, begin to appreciate the ad-
vantages of advertising thoroughly. DC
casionaly the public are aroused by witness
ing the success Of Swain, a Brandrcth,
Townsend, a Genin, or Root, and express
astonishment at the rapidity with which
these gentlemen acquire fortunes, not re-
| fecting that the same path is open to all
. who dare pursue it. But it needs nerve and
faih-the former to enable you to launch
out thousands on the uncertain waters OF
the future; the latter to teach you that, after
many days, it shall surely return, bringing q
hundred or thousand fold to him who ap-
, preciates the advantages OF printers ink,
properly applied. -lP. T. Barnum.
There is lots OF good advice in the above,
d and it comes, too, from one who knows all
t about it, Why do not our merchants, manu-
= iacturers, and mechanics avail themselves
o of this cheapest and bost medium" in the
language OF Mr.. Barnum, to speak to the
-, public2 ''The farmer plants his seed, and
while he is sleeping his corn and potatoes
!. are growing. So with advertising. While
:. you are sleeping or eating, or conversine
with one set Of customers, your advertise
ment is being read by hundreds and thou
}, sands OF persons who never saw you, MOI
t, heard Of your business, and never would
u had it not been for your advertisement ap
r pearing in the newspapers" Thus Speak
10 one who has acquired an immense fortune
and who says that what success he has ha'
in life may fairly be attributed more to tn
= public press than to nearly all other cause
combined. -.
~ How do the columns Of the papers Of thi
T" county speak for the business enterprise ant
tact Of our business men? Examine them
and see how many advertisements you viii
sr find in them from the business men o
le Barnesvillc, Bridgeport, Martinsville, 81
r. Clairsville, Bellaire, Morristown, and tn
ID other Aourishing towns in the county. !
ID stranger, picking up one Of our county p'
y. pers, would at once say, II don't want
go to that county. 1t mny be very goo
on county; but it is evident there is no bus
Ut ness done there" ..
~ We tell the business men Of Belmor
OF County that they arc 'hiding their light
en under bushel" They are doing themselvt
% q far greater injury than they arc the new
" papers Of the county. We would muc
prefer to have the space occupied in OF
I'd columns by advertisements, filed with tn
.. advertisements Of our home merchant
on manufacturers, and mechanics, than wit
,to those Of foreign advertisements but if o,
IN. business men prefer to 60 along in the ol
ito way-waitiDg around them doors for peop
st, to inquire where they do business, and whit
lls they have to sell-we must give up tho spat
at to others who are willing to pay for it. Ba
mum, Genin, and others, have givenyou the
opinion Of advertising. We have show
sld you that one man 10 this county has recen
he ly made $1,000 by advertising, 1--WE stat,
Try it $500 last week, II should have be'
'p- 81 ,O0O) Be wise, in time. fa.'
or Circulate Loyal Newspapers.