The evening telegraph. [volume] (Philadelphia [Pa.]) 1864-1918, 1864-10-22
sO7Tr TITuNGs wmlCIE VIZ NEgLECr.

| SOME THINGS WHICH WE NEGLECT
| 1t Is important that our merchants AMI
| manufacturers should think more of the value
| to their interests Of making themselves and
! their city more familiarity and more widely
known throughout the Union. One means of
accomplishing this object is for the heals or
leading members OF our business houses TO
| travel more In other States This Is a highly
| necessary duty, in It's relation TO the trade Of
the city. Our citizens who have business con-
nections In the various States, and who desire
to extend them, could not adopt more effoc-
| tual mode Of both spreading intelligence Of
their city and multiplying the number of
| their customers, than by making once or twice
a year excursions into the interior, and min
Cling freely and sociaby with the people
The Bostonians and the New Workers arc
especially shrewd in this matter, and they
have reaped the advantage Of their sagacity
in the wide and profitable extension OF their
commercial relations.
But there is another means which the mer-
chants Of Boston and New York have used
with signal success in spreading tkeir trade
connections. They have built up, supported,
and contributed largely to circulate far be-
yond their own borders, commercial press.
1t is constantly remarked that Philadelphia
newspaper is rarely to be seen in the towns of
distant States, while those Of Boston and
New York are distributed and read in all
sections Of the country. 1t is q fact worthy
of serious consideration that the vast foreign
public, which derives its chief knowledge of
the great commercial centres of the Union
through their commercial press, do not pos
sess that medium OF learning and approaching
the condition and character of Philadelphia.
Those of our journals which most faith
fully represent the trade, the industry, and
the general interests and sentiments of the
city, should not only be widely circulated
throughout the States, but our merchants
should so employ their advertising columns as
to render them completely reflective of the
metropolitan spirit, magnitude, wealth, and
activity Of the place. By this sort of policy
they could be made the best and most impress
sive representatives Of our prosperity, enter
prise, and resources. Newspapers may be
considered as mirrors, in which the features of
a society are broadly and strongly displayed.
Strangers at distance may discern in them
| the varied activities and pursuits OF a commu-
nifty, its multifariOus proclivities and concerns,
its distinctions of classes and calings its intel
| lectual and moral temper and cultivation, the
physical and social communications wlich
connect it with the outward world, the flnan-
cial wealth that moves the vast machinery of
its labor, enterprise, and commerce, the extent
Of its population and territory, the number
and nature of its internal improvements the
multiplicity of its shipping, the ports with
which it is in established intercourse, the
commodities that reach it from transm lrine
shores, the supplies that are poured into il
from domestic sources, and, in short, all that
constitutes or exhibits the civilization, thrift
and capabilities of the emporium.
1t is with this view Of the utility of the news
paper that the merchants, bankers, mlnuac-
turers, mechanics, professional men, and
tradesmen of all sorts, in Boston and New
York, employ the pages of their local journals
, to express to millions of people thousands o
miles of what their store signs, and the good
exposed at their shop windows and on thsil
', shelves and counters, express to the population
y Immediately around them. Thus they sprea
u a knowledge of their individual business char
= acter; they convey an idea of the aggregat
: commercial resources of their city; and the
- attract custom from all quarters to which the
~ extend the fame of their market. The none
expended in newspaper advertising, and
- extending the circulation of their local new
- paper press, is well and safely invested. 1t
repaid ultimately with an enormous interes
W 1t performs the double service Of benehtin
the business men individually, and Of pr
:" noting the fortunes ofthe community in whc
- they dwell. This matter is, as we have sal
~ deserving Of serious and immediate attention
'N OUR FINANCES IN EUROPE.
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