The Union and journal. [volume] (Biddeford, Me.) 1858-1882, 1864-05-20
81 The following is FROM an Ohio paper, but
is just rs important in this latitude, and should
be read By overy business man
A GOOD ILLUSTRATION.

be read by overy business man:
GOOD ILLUSTRATION.
One of tho best illustrations of the benefits OF
advertising which We have lately noticed, was
given few days since In Barnum's American
Museum, New York. Il was In the afternoon,
just preceding the exhibition in tho grand lec-
turo room, q time when thousands Of people Of
all ages, sexes and nationalites always throng
every part Of the building. Tho great show.
man, who is always present attending person.
ally to the wants Of his patrons, noticed that
Mr.. Ar, we'll known as one Of the wealth.
lest men in America, was present, and that he
appeared to be anIiously in search Of some one
whom he could not find. As he is q frequent
visitor at the Museum, no particular attention
was given to tho fact at that time. Sometime
after, however, Mr.. Barnum noticed him again
In another part Of the MuSeum forcing his way
through the crowd and still evidently pursuing
his vain searches. With that spirit Of ascom.
mediation so characteristic Of the man. Mr.. Bar
mum approached him to Offer. any assistance in
his power, when Mr.. Ar petulautly accost-
ed him as follows:
"Mr. Barnum, an discouraged. I have
been here for more than m hour looking for
Mr.. M Of Boston. have searched your
Museum through seven stories from basement
to attic. know no Is here, but to and him In
this crowd is impossible. Can you or any one
else tell me why 1t is that so many people come
here?"
"Thcrc's nothing more easily accounted for, :"
replied Barnum. "In the frst place Iget some
thing worth seeing. and then make II known
that have got It. That's the whole secret"
"Nonscnsc," said Mr.. Ar; "pcoplo have
got into the habit Of coming here and would
come any way. don't believe in this adver-
tising it amounts to very little that's my
opinion" ....
"Wcll, indeed, I am happy to learn that peo-
plo have such good habits. But now, to CON
vince you that you are entirely mistaken, I will
just do little advertising for your own espc.
cial benefit, and then you may bc induced to
change your mind on that point"
Thus saying, Barnum stepped to tho door Of
tho lecture room, closely followed BY Mr..
Ar. In front was sea Of upturned faces
anxiously awaiting the raising Of the curtain
and the commencement Of the play. While Mr..
Ar was wondering In what way advertising
could be dono to benefit him, or how any one
could discover his friend in such IN immense
throng, Barnum stepped upon Q seat and call.
Ing in loud voice said.
"Is Mr.. NJ, of Boston. present! Ifhe 10
he will oblige me by coming this way"
In moment man arose In the audience and
commenced making his way to the door.
"Now." said Bsrnuui, "you have spent over
an hour trying to find man whom I have
found for you In less than . minute. Instead
of taking the easiest and cheapest way. you
took the most roundabout and costly one. Now
whenever you want anything let people know
II, and II il can be had you will surely obtain
It aud IL you have anything to dispose OF, do
the same. In other words, adrsrtiss. ad.
vertised and you did not. You have seen the
result. Now are you convinced!"