The Cecil Whig. [volume] (Elkton, Md.) 1841-current, 1864-08-13
.5ars,g:ri!'s Advertising Expert
cECC.

The American Museum bought twenty.
| five Years ago. because the owner had died.
he having made fortune because there was
no other museum there. lie had been dead
! two years. His daughter did not advertise
1t was losing money. People would look at
the sign, "Amrrican Museum, call it fine
building, and pass ON. They would look ut
a monument with the same idea Of going
into it, The expenses were forty dollars,
aud it diden pay that. Finding there was
! really Il good collection OF cuuosJies that
only needed the public should know Of TO
insure patronage, | bought it. and every
quarter OF a dollar could take in there /
laid ont in advertising. linn rdiatcly took
the money to the newspaper Offices, got out
handDiIiS, and the people came IN wonder
fully. and the quarters accumulated so fast
! scarcely could imagine how to lay them
in advertising.
After eXh&usting my ingenuity IN the
way of handbiiiS. and pacrdS, and advcr-
tisemcnts. thought | had advertised enough
when ! spent $500 a day in that way
Bonner OF the Ncr York Ledycr. said led
him i'll advertising. He has beaten me
and every body else out Of sight. lie has
expended at one time in five different daily
papers Of the United States, $4,000 in each
paper, making 100000 in each paper, with
three lines repeated and taking four pages
AT once. He says the more he advcrtlscS
the more he makes. was advertising to
great extent, and then asked what else i
| could do. got Il band of music the
most horrd music You ever hcard-and
advertised had hired two bands Of music,
one played two hours, and the other two
hours, and that they played all the evening
for nothing. But ! don't suppose any body
went there to hear the music; they paid II
quarter to get in, where they could not hear
it. 1t was worth more than that TO get
away from the music. When a person adj
vertscs to give you something for nothing,
you will get cheated.
! Nou can never please dead head. 1t is
harder to please dead head than to please
those who pay for admission. There.were
! quite a number of windows. and | asked
what it would cost to put "A large oil pain
ting between each of these, representing
animals and birds. 50 many hundred
dollars, and so many weeks. got him to
take Cuvier' illustrated works, and to copy
the picture of every animal or bird that
ever was created. In fact | told the pam,
tiers that they might throw in three or four
| animals that never were created. lie came
and told me the Job was finished. ! looked
at it and was satisfied. There was some
animals there that would have puzzled
Culver However we got thirty men, who
worked all one night to put them up
When people came down Broadway, next
day, they didn't know what 1t was. Some
thought all the animals had broken loose
during the night. Some paid their quarters
and rushed in to see how it looked.
| When the first fourth of July came after
spent so many thousands of dollars in ad-
resting the public attention. many people
who had sa,d II will 20 there when | get
time, came, and about twelve o'clock !
! found myself in the fifth story, the house
| being crammed to suflocation; and although
| ! have felt all sorts Of sensations, | don t
remember feeling so perfectly humble. such
a decided oneness rs ! did when | looked
out at that fifth story window and saw from
three to five thousand persons waiting there
with quarter Of dollar in their pockets,
who could not get in. You can fancy my
feelings on that occasion? In perfect des-
pair, seeing the money had to lose, ! rush
through the partition and put up tempo
rary light of Stairs on Ann street, to let
them march out in that way. by that
means we saved ,wo hundred people. But
still there was a great loss. In the follow
ing March the Irish population said they
were coming there in large numbers on
"St. Patrcks day in the morning"
gave orders to have the egress ready, en-
deavoring to save all the quarters this day
An old lady had some small children with
her. and at twelve clock it was jamed to
suffocation and out side there were several
thousand. told thelr lady she could take
her "dear little creatures away from the dan
ger through the new door. "Sure an I'm
not going OUT said she. 81 brought my
dinner. an I'm going to stay all day. :
found to my dlsmay that all had brought
their dinners. Several thousands were
waiting in despair. ] ran to the printer and
got him to print the word egrcss on the new
fight Of stairs. They came round in THAT
direction, and seeing the word cgress rrln.
ted there, said, "Surc an that Is an animal