The mountain Democrat., 1864-04-16
FOKTEK NOWLES.
HADLEY, February 9th, 1861.
How SasEwp MES AcorraE AFoR1r

How SaREwD MEN Acquire A FoRTrNR.
There is always good fortune in stort
for those who know how to avail them
selves Of the proper means to secure it
Ii does not genriallv follow that the man
who makes the greatest noise is the indi-
vidual who cOrralS the dollars. On the
contrary, the tickle goddess Fortuna of.
ten turns from these and showers her "a
vors on The unpretending individual who,
although his tongue Is still, has an active
brain, and woos her in way that the
more blatant and pretentiOus disregard as
unworthy Of their time and trouble. The
ni,judging world thinks, of course, the
bold and dAshing business man is carry
ling the golden palace by storm; but whik
his fset isyet 80 the lowest -s~U~d- Of-tlsc
scaling-lad,ier, lol his quiet and apparent.
ly unObtrusive rival is in the citadel. has
laid'hiS hand on the topmoSt spoke Of the
revolving VIII pi, and gained possession Of
tAise elittstiNg prize. ~ One mSans. Of ac
'compiiSilfhg this deSiratfe result and
one, too, fonlshly neglected except by
the Shrs~'d. fewr-is ,thAt OF advertising,
advertising extensively. "Ah," says the
aristocrat in trade or professional busi
. neSA With his Aqke clraed up i con tempt,
"N0b0dy Of any account advertiSeS." But
almost before his olhciory organ has re-.
sumed its normal shape, the deSpi>ed ad-
W riser 'isi ont the ASsess'nS bbok tor a
| quarter of a HlialeR, and his despiser is
trembling on the verge Of bankruptcy,
and doing any amount OF shining to K. ep
his head above water. The history of the
present century is foil Of illustrations Of
the truth Of what We state. England
where the non-advertising prejudice is
hard 10 combat-and America bnast Of
their miIlionaires whose way to wealth
was 6rSt pointed out by the index to
newspaper paragraph. Moffatt, Swain,
Holloway, TUwpsend,@ Ayr, SimUors,
and many others are cases in point. In
our own community we can cite the in
stance Of Dr.. L. !. CEapkay, who, after
some ten years Of professional practice in
San Francisco, now retires the owner of a
princely fTtunes He Im4da tits BY a
! judicious system Of advertising. Had he
listened to the advice Of his professional
brethen he would have RETAINED from
making his business known through the
columns of the newspapers. and been at
this time a struggling pracli1onerd dePend.
ing upon his practice for his daily bread
insteai Of the poSsessor Of wealth compu'
ted by 6gureS that aStOniSh sticklers for
eiiqnette. Every one knows how extern
Sivcly the Doctor advertised, and what
large suus he spent in so dining. Journals
from Siskiyou tG Los Angel S Contained
his cOluGn, and when the tide Of emigra-
tion rolled offinto the Territories, north
or south, the 6rSt number Of newspaper
in the principal town. told the pe"ple Of
the fact that this healer Of ills that flesh
Is heir to was resident in San Francisco.
Some persons laughed at the enormous
trouble and expense TO which the Doctor
subiected himself, and considered it time
and money wasted; but he was sure Of
his game, waited patiently. AND bis re-
ward came at last. His Investment in
printers ink and paper, like the bread
cast upon the waters, returned to him af
teE-Gaa6y- ddys iaad- nOR, blessed xith
Abundant means ne retireS while in the
prime OF life, To enjoy in elegant leisure
the fruits Of his business sagacity, and,
whit banE 6ffk t0be desired, iW Wkh3the
reputation Of fair. dealing and an honor
able .uian.-San Francisco Call.