Weekly Trinity journal., 1862-01-11
TRINITY JOURNAL.
Weaverville, Saturday, Jan'y, IL, 1862.
How They bid IL.

Townsend, Brandreth, and Holloway, all be-
came milionares in such short time too that
people wondered and were astonished. They
have drenched, purged aud salved the world, in
a few years, out Of ten millions of dollars. One
would hardly believe that man could, by COM
pounding few drugs into syrups pills or ont-
ments, make million dollars, yet either one of
the above named men have realized millions in
etead of million, from the sale Of their patent
nostrums. How did they do it? you ask. Well
tell you by the simplest process imaginable-by
rubbing bpiskly the Aladdin lamp OF all oommer-
cal and business success the world overly
ADvERTsING These men all commenood the
world poor, and poverty is great incentive to
invention. Neither Of them were cursed with
what the world is pleased to call genius" but
they were each endowed with shrewd. observing,
practical talents, aud carly in business life dis
covered and used the most powerful engine to
extract money from the pockets of men, aud turn
it in steady current to their own collcrs-tho
Printing Press Townsend invested the first hun
dred thousand dollars he made entirely to adver-
lions. Was it the virtue Of sweetcned extract
from roots and drugs or the celebrity given to
it by the newspapers all over the world that sold
Townsend's SarsaparillaY
It has been stated on good authority that llol-
loway's Pills and Ointment have payed the Amer
lean and European papers and press over a mill
ion of dollars, and realized to the proprctors OF
those medicines sir mlltQns Of doHarS
Business men often say 8" would advertise,
but can't afford it ~ How ridiculous an argu-
won't pay ten hundred per cent. upon the amount
in its increase, invested in advertising, won t
support anybody, and ought to be abandoned IN
stantcr The newspaper is now the medium
through which all information is conveyed-the
people's business almanac, to which they turn Tor
information how and where to supply every want
George Brown, miner, wants fifty yards of can
vas for hose he consults the JOURNAL to know
who has that article for sale lie comes to town.
is a stranger, hasn't time to loaf, goes directly to
the place indicated. and makes his purchase
Mrs. Brown wants new dress she looks over
the advertisements tlI Snc lInuS u slOTc ludt Hu-
vertises the style of goods she wants, and tells
George to go there and get it 4; George doesn't
know much about women's lixns' and does as di-
rected John Smith and Sally Thompson, and
the whole family of Jones' read all the new ad-
vertisements each week, and pretty generally de.
termine their immediate want Of something new
and cheap just offered for sale. People don't be-
gin to know what, or how much they want, until
their memories ere logged by g well gotten up
advertisement.
Professional and business men who do not ad-
verlise may be safely set down as old iog'es-a
hundred years behind the age-and therefore not
the men to employ dr deal with in these e two
forty" times.
If you would succeed in business you must ad-
vertise or take a back seat. YOu must keep your
mechanism, goods or profession always before
the public, and the advertising columns OF yonl
town, county or city newspaper is the place ano
way to do it, If you are pretty clever ielloN
the editor may occasionally give you plum II
! his editorial columns.