The New York herald., 1862-01-10
Satan Advertising His sinners.

1 SomPiioulng Inc same ODJeCt, ana tudt Tic
longest way is sometimes the nearest, are as
| old and as firmly established as the hills, and
are especially applicable to newspaper puffery
There are pufs direct and puffs indirect; puffs
by iOsiInation and pufis by inference; puffs by
eulogy aud puffs by opposition. All of these
kinds OF puffs are used in advertising, and
Satan, who understands pufery very well, en-
ploys each Of them as it may suit his purpose.
In attempting to seduce one person, for In
stance, Satan advertises himself directly by
exhibiting the wonders of the world and the
glory of them. When he issued his first adver-
tisement in the garden of Eden, he made use
of the puff insimEatOry, and so Sold his apples
and poor Eve together. The puff direct, how
ever, Satan seldom uses nowadays 1t is too
common and too transparent, and is the sole
resource Of indigsut country editors and
over Jealous supporters of secsnd rate
political candidates Like true master
of the art, Satan delights in the most difficult
and artistic puff-the puff of opposition. "Such
thing is charmingay wicked" he says;
'people really ought mot to do it," ard, of
course, every one is tempted to try the charm
ing wickedness for himself "This is a very
bad place." Satan says; "you ought not to- go
in there, though it is very attractive and very
funny" and forthwith every ones curiosity is
excited, and in he goes to see what this attrac-
tive bad place is. This is an old and favorite
dodge of Satan's, and we are not surprised to-
find him playing it, in regard to the concert
saloons, through his pet organ, the World Ia
journal which wears a hypocritical mask of
piety, but inwardly and really is compound
of Satan, sulphurous India rubber, Cummings,
sin, depravity and pickings from the public crib.
The World has already been convicted of
being Satan's organ upon cireumstantial evil
dence; for every one knows that, with it's little
crcuIatioM and slim advertising, it never could
have existed thus long without diabolical sup
port. Besides, it showed the cloven foot very
plainly in that Cummings affair; for Cummings
deposed that he was a publisher Of the World,
and carried out the Worlds ideas by dipping
his sticky fingers into the public treasury and
expending large sums for porter and ale, and
World should, therefore, take care of such
bibulous places as the concert saloons are said
to be is not to be wondered at; for thus Satan
is simply advertising his own sinners. Now,
the Herald knows nothing directly of the con-
cert saloons; for we deal with them as with any
other places of amusement licensed by
the Mayor and sanctioned by law. From the
accounts of the World people, who, since the
era of Cummings ale and porter, seem to spend
the best part of their time in such institutions,
we infer, however. that drinking and pretty
waiter girls are features of these saloons. That
they are sufficiently Satanic to be puffed in the
World is saying great deal against them, in
the estimation of respectable folks. In the
name Of all that is good and decent, therefore,
protest against the daily editorial advertising of
such places in which the World indulges # they
are respectable concerts they need no such
Satanic puffery, and if they are haunts of in
fanny the World should either cease inducing
peopleto 60 to them or they should be sup
pressed by the Grand Jury.
In several articles the World while processing
to oppose, has really advertised these concert
saloons, and endeavored to so stimulate the
these places Of doubtful amusement. 1t is
Satan at his artistic p.lflery again. Yesterday,
for example, it gives the names and locations of
several concert halls, and describes .heir 'mir-
rors;" the waiter girls painted with some slight
care;" the show pictures painted in coarse dis
temper" the display of "bunches of ribbons
and clusters of fowers;" the minstrel
"with quadrangular patches upon his
knees, and q banjo extemporized from
pumpkin" the "pirouettes" and ere
dundant gestures of Leg of "the dancers" with
much more of this sort, calculated to excite in
terest and attract public patronage to the con-
cert halls With this stuff is adroitly mingled
little spice of hard names and apparent abuse;
but the young and the unwary notice only the
seductive and alluring descriptions, and the
abuse suffices only to save the paper from the
condemnation of unthinking parents and guar
dians. A little reflection will make evident to
the dullest person the advantages of this style
of puffery. The curiosity it excites causes some
people to go; the appeals to the worst passions
which 1t insnuates seduce others; the attractions
of sin which it wildly depicts allure the young
man about town or the youth anxious to
'see life," while its purposely weak denun-
Citations keep no one away who would not
have stayed away if the article had never been
written. So it is plain that, by this sort of ad-
vertising by opposition, Satan reaches classes
he could seduce in no other way, and at the
same time does not injure his clients business
in the least On the contrary, the managers Of
concert halls openly rejoice and grow rich
upon such editorial puffery, and pay the price
demanded for such notices gladly; for it is sell
dom they can get their advertisements into so
conspicuous portion Of newspaper as the
editorial page.
Again we repeat that, If the concert halls are
respectable, Satan Of the World should leave
them alone to honestly divide public patronage
with other places of amusement; and, If really
dsreputable, they should no longer be sus-