Cincinnati daily press. [volume] (Cincinnati [Ohio]) 1860-1862, 1862-02-17
AdvcrtIuIna 3 BusIne.- Ip.tItutIon.

u
The appearance ofthe newspaper press in
most civilized countries would induce o
casual observer to suppose that ADvHRITsINo
was universally recognized and established
BUSINESS INSTITUTION. In ordinary times the
press teens with advertisements, and ap-
pearances certainly indicate the free use oi
journals of large circulation as the great
auxiliary OF business enterprise But sp-
pearances in this case, as in others, are not
altogether true, for the fact is that out of ten
men doing business, probably there are not
more than two who rightly value and liber-
ally use advertising mediums; two more,
perhaps occasionally resort to them, while
the rest rarely ifever employ them at all,
and plod along in obscure circles Of trade,
and pass through life without an effort 70
raise above the position in which circum
stances originally placed them.
But there is something more to be con-
sidered on this subject. Experience has al.
ways shown to the conductors of newspapers
that in periods of general depression, from
whatever cause, all classes Of men are rather
disposed to yield to the depressing influence
than to lise up, encounter and resist it.
Happily, there are individual exceptions, and
it is these exceptions which finally aid the
turn OF affairs, and contribute to the restors-
ton of prosperity, But men, as represented
by classes, shun the encounter, avoid the
struggle, and nthey do not actually succumb,
sink down in hopeless prostration for the
time being. In nothing does this appear
more distinctly than in the disposition to
withdraw from public attention in the ad-
vertising columns of the press; yet this is the
very place in which, of all others, the sctiYe
busineIs man should constantly be seen and
known, and read of all men.
The present time is particularly illustrative
of what we say, and yet we can conceive Of
nothing more unwise and impolitic. Have
men, women and children ceased to eat and
drink, and year out clothes? Nobody will
preterd that such is the csse. And here We
have city Of some quarter OF a million Of
people, the conGon residents Of il t-ssse3
in these processes every dsy. We A-s szr-
rounded by ,srgs uu-&:I&e sE rso?,a n
our STATE Ebc A-e Doing t-s ES-s t.-E =
zEzerc-s ;cT=s, Al T-Acss. A.: - IL.
;ricis We scs =z7?-st 1k-! &c1 t-li
:i;!-E ::-E-cCE-E = = E-sssz- - issa
degree - "a EscE-A, ;E1s-s5 I7,1c oEE--sz
/ s-.s---lss- E.; VI III zEEs5 Eis-,os-
I -. = -s,:,:E &al A. Ii vs-ss .1n1a11 .
/ s.s E-.& =: 5.ti IL E-nk Ar - moU-l
/ -Tt. -i1s EzsaE-:1 II & oE--sL E1t p-Dfs
( ,sH FAFaI
We 1E-. M uus1 -eFpact II: corpo!
#zEs EEvs .Ert a--53E-ct = Il, sths-wis
ne EA.-.5 -ss,T tss. s3oE bsEzaAa3n Il L Z
| d;sczsGirE sut.sci = vtich vs seam I
have Ir:nEry irtsres;. But ou- P-sn.7-.
ihIErlgf is in the maintenance o! . heslthfu
public sentiment, one which will encourag
rather than depress, and use the times go 8
10 make the best Of them. Here is THs CIN
cIsNATI DAILY Press, just as available as eve
in all the channels Of trade and commerce
circulating as freely as ever among a
classes of the people, and offering the ad
vantages of a universal advertising mediur
TO the enterprise of the public. Let US hop
that healthy public sentiment will rean
mate the spirit Of the people, quicken an
uphold the energy of business character, an
assure to our city that liberal prosperity I
which she may most justly aspire.