Daily Democrat and news. [volume] (Davenport, Iowa) 1859-1864, 1862-10-25

To~upPo,xr- TIE following article,
which we clip fron ,h. 0oFtas contains 20
much truth and sound res. 'oning that We trans
fer i, entire to or columns. We trust every
business usn Of Davenport. MI read IT, sbo
con.t der IL as addressed personally 'c escn IL
dividual:
a WoEp TO Bushes kss--Ths p 'ainest O
all rules Of bu sio-ss is that he who ha- goo =
for sale should make thai fac. y ideiy 'o"I
possible. .eslng Oh IN obviule teach
Of commo zen men OF bosineae sex iocs-
tion- ea-y q rcess to she public 81 mos'
likely Sc aitrat It tae attention Of the yas. tr by
>isns cone oicuously dispsye ed on the tore
front or aWui' e. and store windows surs. u
ively decorate with tempting uares on the
saue principle. C.rcUlars Are forsarded ihro
the natl rav :ling ~ ants empio, { T. or bns.-
tsss cares rr nted Cd ~rsPping paper or bags
Tor the same Tssssn. Fv cry MAD no desires
TO dispose 9! bis prodoc or wares, wishes a.
nan! Others as possible 10 Adow - bat he h.-
Tor sale and 81 what rate he viii eel. The
an b, hf.s the ieast sppe,ite for businese
acis OF TINS principle and does In sscs 10
greater or i ess extent adrfrfise. Tie msn no
never advertise. .hes 10 whether ms store
in ibe front OF block or in ii, resr
eoods: employs po one % solicit cps or.. Sno
never says wo RI 10 induce Gus .oue.s to visit
bic place Of busi aes. lie simply cit. behiuu
bic loaded col 4ter ard from his well filed
shelves measur cut ihs eoods 10 srch g.
choose 10 seek i'm cat. Such man nj t,s
oe found IN the bazirs of fCons;spliuolie . IL
the lshyririhs Of LoDdon bot ne would te ar
anomaly m this region Of . vide awake world
Ard yet there sr- some 10 effect TO de-piee
d3cerfsssaJ an -7.n d-c!aiD against II q. an.
lrg thereby ss.nsDaper adrert sing. heir stor.
fronts. tbeR wlDJu@s and Their perx ons efforts
TO win the good will OF customers dsily prov.
that they really exert sll their skill TO do ia "a,
which could be more eFeetusly done 10 The
method thes oppose or ie ore These same
p.rsors, too, viii censa-e their nsuspspers be-
cause they cay 30 little abc.t the busine so-
vsnteges OF The city or village. TIE edlter
must write snd tue printer pint continuous
20 amns telling 70 all the wortc round hon
they sell their produce, and bow che I,
they can buy their goods ouy town. while
the sdvsfiisng portion of the same issue fatty
ccBtradicis all that The editorial asserts -
briog the case home What. think yen.
wculj be the estimate stranger wouid ioske
Of the amount Of business doue in y 4yenport
# he were TO take the advertisements Of th..
three d,iies published 10 this city for his
basic Of computation. Suppose he resides .r
BROOKLYN, the present terminus oi the M 4
". L K and is undecided whether TO mske
purchases in Davenport o. Chicago He kno~s
y st oods he can buy 10 the letter place, but /
is in DOUBT Sc to what can he obtained al the
former 'sny Of cur readers have snv curl
o.ity tn know the kind Of ssiisisetion he would
obtsin from the Davenport rspers igsi now, |
let HIM carefully collsie tie three papers is F!
su-d here this morLing, an ncte the produc, |
What is be nu,nbsT Of ba.iness houe.s the. |
would snaear Cd The list :! We believe that |
the invss.igston would demonstrate thst In |
no city Of equal importance i. there 80 .ma, |
sn array OF me advertisement. With the !
exception of few wide awake msn who arr
cop n'inuailv dra.ing new custom ere by the,
enterprise. the merchants of Dase export dc 10,
act ss though undertaking the true pi,ilo
sophy OF advertising. They adv verlise, or ,ry
10, in the various methods ue have me a,ionsd
but ignore the only real advertiser that dsi,v
ard weekly reminds hunjreds Of honsebola.
where they can buy ch-spe ard beet.
There sre merchants in D.seopor, to>dsr
who have large stocks OF desirable goods ana
who are vsinly sghing fnr she customer. uho
sno~ nothing Of the inducements ,hav can
fer jadieione and ib-ral ss.t.m Of al
vsriising would soon turn the oni ., .,o,..
into msrts Of active trade.