New-York daily tribune., 1861-06-22
CITY ITEMS

WORDS ron THE wIsK.-Satiug with friend the
other evening In a res.aurant in Broadway, we
heard en- animated conversation between two persons
in the adjoining box, who seemed unconscious Of the
neiehborhood of others. The evening was far spent
though we had weary hours before us on returning TO
our desk; the restaurant had been deserted by all
others than those described and in the silence that
prevailed, the lively voices Of the hungry twain in the
adjacent box distinctly andble that we did not
lose word. One Of them asked OF the other:
"Dong much now George?"
"Grratl" was the reply, rather thick and num-
bling, doubtless from the presence of mouthfu ncon-
veniently large for conversational display.
Selling many goodsl"
"MonS,rousl" was Georges answer, but his brevity
induced US to believe that be have added even
larger mouthful TO the first.
Get through at bank to-day n inquired the other
in tone modulated to the gentlest soothing, as II,
from what he knew of bis friends severe discipline in
that ine be supposed slight astngency in the money
market might have turned up among his other expe-
riences
"Pad 'em all r. exclaimed George with an empha-
ss even louder than the pop Of fresh bottle which he
uncorked at the same instant.
"Big shave, George n and we knew he must have
wnked across the table. though unable to see it.
"No more shayes, Tom; more Dotesi have
paid EN- ALL" replied George, with deliberate clear
ness that satisfied us be had washed down the last big
mouthfu Of steak.
"What do you mean, Georgei" inquired the other,
unable to realize the full force Of the unexpected an
nouncement
~ tell you, Tom, have doubled my business.
Yes, some days my sales are trebled, ana cash bas
come in 80 plentulIy that have paid all my notes,
and now have none out"
"But what's broke loose? How can you do it in
these timesl You used to pay $50 week Tor
shaves."
"The more fool me, Tom" replied George, throwing
himse.f suddenly back. We knew he did 80, for his
head struck against the fra partition just behind us;
lie had evidently finished his meal, and another cork
which just then popped up to the ceiling and came
bouncing the top Of the partition, falling on the
t,ble before which sat, we knew eould have been
draws 10y other than the iocund fellow who had that
day paid the last of hs notes.
"Tll tell you, Tom" he resumed. You know Two
bad hard time Of it, especially now-two per cent
uonth sometimes three, and when missed borrowing
from you about new year. 1t was quarter per cent
day. These sbsyes were eating me up-cost me some-
times twenty dollars week. probably more, as was
always afraid TO ascertain how much by consulting my
cash book. Two months ago determined to cut Oft
this expense by making my goods sell by means of
extensive advertising. tried III it coat money but 1t
brought more. Where had one customer now have
twenty. Don't open your eyes. am as much aston
isled as you eau be. But the fact is just as say.
Three hundred dollars spent in advertising has saved
me- don't owe a dollar on notes. and if you want a
small lift tomorrow I'm on hand for you. Don't tel
me the Ieople have nomouey to spend. know better
Now this is literal. There more of 1t, but just
then our steak came smoking the table, aud we
fell to. We had heard enough, yet il was nothing new
in our experience. We can name dozen men in this
city who have grown rich by simply advertising what
they had for SALE Ohers growing rich even now,
by resorting to the same expedient. great rarity
may sell without advertising, because Of It's rarity.
An article comparatively worthless often sells heey
by thorough advertising, but lac who has anything
really good, anything that the community usually
buys will fail to find customers by persistent
advertising The sign-toard over your door is put
there as an advertisement. No sees but such as
happen 10 pass But there are here andelsewhere
who grttutcusly circulate million Of slmanacs annu-
ally, to get their wares before the people. 1t costs
money, but yet it pays The device has made them
what they are In fact, the greatest plies of masonry
among US are enduring monuments Of the value Of
udicious advertising.
tits idle to say that when tines are hard, as at
present. nobody has money TO spend. This conclusion
il a most erroneous one. There thousands among
us whom the hard times do not reach, who have as
much money to spend az they ever had, and who now
pend it more freely than ever because things can be
had ut lower prices than formerly. Everybody is not
poor az everybody seems TO think he il. These are
the very times in which business ought 10 exert
themselves to draw to their counters the thousands
who have money to spend. let any reader OF this
take note for instance Of those retailers who advertise
freely and they will find every one of them to be
crowded with customers. We knew parties who, in
the crash Of four years ago. saved themselves from
protest. paid all their notes, and came out hush by
thorough advertising. Shrewd men are doing the same
thing now. Men whose goods hang heavy on their
hands should take courage, and customers fall OIL,
increase their efforts bring them back. Ii is no time
to st blue and moping the idea that people have
10 money. 1t is a fatal delusion-the people hare
money, and advertising will bring it out Remember
that ocund fellow in the restaurant" No more notes
i have paid them all"
MARINE Losses OF lS6l.-From synopsis of
marine losses of the present year, compiled by Mr..
Homans, Secretary Of the Chamber of Commerce, and
printed for the use of our leading Marine Insurance
Companies it appears that the marine losses for the
month of May in American trade only were 80 SOB 900,
.,d f,r the FIVE months of this year. SI2, ,403, ,4J0