Juliet signal. [volume] (Juliet [i.e. Joliet], Ill.) 1844-1???, 1861-01-08
How TO Sustain Your Local
Paper

l. Lay aside your fears that the Editor
will get rich faster than his neighbors.-
We have never heard ola man making
more than decent living by the publica-
ton of country newspaper, and even If
lie ever had such good business. 4 case
in point is an acquaintance of ours, who
has been publishing some six or seven
years, has, had all the business Of his own
town and county, and a large portion Of
that of the surrounding; but with eli this
he gets into as tight piaches for money TO
by his white paper with as any other pub
fishers with whom we are acquainted
1t the paper agrees with your way ;
of thinking, subscribe and pay for it, and
persuade your neighbors Of the same mind
ito go and do likewise" Do not tell the
editor to send you paper, without paying.
and when you owe two or three dollars tell
your friends who speak Of it that the pa
per is of no account, that it will burst up
one of there days. The way under such a
case, 70 keep paper from bursting u.s.
Is for each subscriber 70 keep the editors
books free from charges against himself
Once we had to close, aud on posting up,
found we had booked and outstanding
some 5000 more than we had capital inves
ted. This thing Of applying the credit
system to the newspaper may be likened
to farmer selling out his crop, bushel
to the man. The sum each owes for a
bushel does not seem Of any account to the
debtor, but the aggregate of these bushels
may make or break the poor deliver in the
soil.
3. If you have father, mother, brother,
sister, or friend of any kind, residing at a
distance, and are able, subscribe, pay for,
and send them a copy.
4. II you have any printing you want
done, do not Jew" the editor down to a
starvation price. and when he comes to
make purchase of you spike on the
tariff"
s.. If you have any advertising or job
work to be done, take it to your county
paper, except, perhaps, you wish to adver
tise in more than one paper.
=. Do not run off to the city to get your
handbllls, labels, cards, &c, printed, be-
cause fOrsooth. you can get reduction Of
few cents in price. Support your own
as you wish to be supported. a man who
is always running away with his business,
little deserves the patronage Of the COM
munity in which he lives and as far as W
are concerned, such will receive the "cold
suHuluer.
I. Do not expect much of paper when
an editor Is driven to be his own compassion,
proof reader, pressman and devil" and
has to run all over town every f,renoon in
vain search for quarter" to buy some
thing For his dinner.
8. DO not expect the editor to make
honorable mention of you or your business
every few weeks for nothing. The space
IN paper, and a mans time, are worth
something, and every notice comes back to
the drawer of the receipts in dollars and
cents. An editor should not be allowed to
90 hungry, barebaeked or barefooted. -
They ''eat, drink, wear, just like other PEG.
pie"
.. If the editor owes you a shilling, do
not chase him from rosy morn to palmv
eve" for it, and when you get the balance
On the other side, "cut the goutIeman's ac-
/ quaintance"
I 10. Finally my bretheren," if you wish
to properly sustain your county paper, to
live the b ,aace of your days in peace with
( God and zau. nd occupy seat in Para
! disc aitoT cgsth. practice tie Golden Rule
do TIT, others 5 you would have them
/ do unto gng, .er like circumstances
Printers NeIcs Letter, PHILADELPHIA.