Cincinnati daily press. [volume] (Cincinnati [Ohio]) 1860-1862, 1861-12-27
The Art of Buyins Holiday Presents.

lub hFI OF bHylOG hOiOay ffeSeuJs
This is truly an art es many of our read
eIs have doubtless ere this discovered. Some
start out upon an almost aimless search for
something, they know not what. They
tramp about from store to store, perplexing
themselves, vexing the shopkeepers, losing
precious time, and finally in utter despers-
ton buying something which, upon mature
reflection, they become painfully conscious
is very inappropriate. They have studied
chow not to do il" AID have succeeded very
well indeed. Doubtless there are some who
have leisure and find it very amusing to
spend their time in examining the tempting
stocks of goods every where displayed But
is it honest to take up the time of shopkeep-
ers at this busy season, when the stores are
crowded, without making a purchase? We
DON'T know how others feel about this, but
we consider it little less than theft to ex.
anime stock of holiday presents with no
definite idea Of purchasing 1t is theft of
time from the storekeeper, and it often steals
from him a customer who can not wait to be
served. The holiday season is the store
keepers harvest, and tn Sc who believe in
the motto, "live and let live" will put no
obstacles in tine way of his reaping full re.
turn for what he has soWed They would
as soon pay a visit to friend in the country
and expect him to leave his hay. field and
entertain them as to take up the equally
valuable time of the shopkeepers unneces-
sarily.
Those who Ego shopping" ought to set
out with some definite purpose, and more
particularly at the holiday season. There
are some who always get just what they
want, and invariably secure bargains. They
know what they are after, and where it can
be obtained, and they waste no time, either
of themselves or of others, in making their
purchases. They have acquired the art of
buying, the simple secret of which is daily
glance at the advertising columns of some
good newspaper-the DAILY Press, for in
stance. They who do this are as well posted
in relation to the stocks Of different traders
and the new goods in the market as though
they spent three or four hours of every day
in shopping.
Now one of this class is not to be caught,
at this busy season, rushing wildly from
store to store, fatiguing himself and exhaust
ing his own and the patience of shopkeepers
in search of something, he knows not what.
He postpones his purchases to the last
moment, because he knows they will require
but little time. He takes up the Pass and
scans the advertising columns. He sees at
glance wherehe can buy sled or pair ofskates
for John; beautiful story book for Alice;
an elegant annual or a fine engraving for
her older sister, Ellen; a silk dress or shawl
for his better half; or some article of silver
ware or iewelry fol a sister or friend who
perhaps, is about to get married. He studies
the advertisements, makes up his mind what
to buy, drops into store and makes his pur-
chaaes on his way down town, and is certain
that he gets a bargain, because he knows
from experience that those who are enter
prising enough to advertise do large busi-
ness, and can always afford to sell cheap.
And here we will make memorandum for
the benefit of our readers. We have scarcely
known firm that advertised literally which
did not adoptJthe maxim, Large sales and
small profits"
Reader, try this mode of buying holiday
presents. Scan the advertising columns of
the PRRss and see if they do not solve the
problem what and where to buy. Put the
result in practice, and our word for it that
while you will afford pleasure to others by
your gifts, you will be satisfied yourself in
Tbe aelpCtiOl.