The Hillsdale standard. [volume] (Hillsdale, Mich.) 1851-1909, 1861-04-16
How to Sustain Your Local Paper.

!. Lay aside your fears that tho editor vii
get rich faster than his ncighbors. We have
never heard ofa man making more than ,
decent living by the publication Of a country
newspaper, even if he had ever so good ;
business. a case in point is an acquaintance
of ours who has been publishing some six o.
seven years, and has had all the business o
his town and county, and large portion o
that of the surrounding country; but with al
that, he gets into as tight pinches for money
to buy his white paper with as other publish
ers with whom We arc acquainted.
2. lftho paper agrees with your way o.
thinking, subscribe and pay for it, and per
suade your neighbors Of the same mind to &C
and do likewise DO not tell the editor tc
send your paper without paying, aud when
you get to owe two or three dollars tell your
friends that the paper is of no account, and
that it will burst one Of these days. The
way, under such state Of the case, to keep a
paper from bursting up, is for each subscriber
to keep the editors book free from charges
himself. Once we had to close, and on post.
ing up, found we had booked and outstand-
ing some Sl,S0o. The thing Of applying the
credit system to the newspaper business may
be likened to farmer selling out his crop a
bushel to the man. The sum does not seem
OF any account to the debtor, but the aggre-
gate of these bushels may make or break the
poor deliver of the soil
3. If you have father, mother, sister,
brother or friend of any kind, residing at a
distance. aud are able. suhsnribo. pay Co. ~.,I
send them copy.
a. If you have any printing you wish done,
do not '.jew" the edio down to starvation
price, and when he comes TO make purchase
of you 'spikc on the tariff
.. II you have any advertising or job work
to be done, take it to your village paper, ex
cept perhaps you may wish to advertise in
more than one paper.
8. Do not run off to the city to get your
hand. bills, labels, cards, &C., printed, be.
cause, forsooth, you can get reduction. Sup.
port your own as You wish to be supported,
A man who is always running away from
home with his business, little deserves the
patronage of the community in which he
lives, aud as far as we are concerned, such will
receive the " cold shoulder"
Z. If you have the control Of any legal ad.
vertising send it to your friend. This kind Of
business pays better than any other, and the
more You can send to the editor of your paper,
the better for him and it. In proportion to
the amount of receipts of a paper is the editor
able to make it useful amusing and entertain
ing to the conmusity in which it is published.
s. Do not expect much of paper when
m ed tor is driven to he his own composition,
proof-reader pressman and devil, and has to
run al over town every forenoon in the vain
search for "quarter " to buy something for
his dinner.
0. Do not expect the editor TO make honrr
able mention Of your business every few
weeks for nothing. The space in a paper,
and n mans time, are worth something and
the notice comes back to the drawer Of the re.
ctpient in dollars and cents. An editor
should not be allowed to 90 hungry, bare
backed and bare.footed. They "eat, drink
swear and pray just like other people.
10. If the editor owes you a shilling, do
chase him from rosy morn to balmy eve "
for it, and when you happen to get the bal
ance on the other side, "cut the genteman's