Cleveland morning leader. [volume] (Cleveland [Ohio]) 1854-1865, 1861-06-25
Words for the wise. Ha
The New York Tribune tells the following

story:
Sitting with a friend the other evening in
A restaurant on Broadway, we overheard an
animated conversation between two persons
in the adjoining box, who seemed uncon-
scious Of the nelghborhood of Others. The
evening was far spent, though we had weary
hours before US on returning to our deski the
restaurant had been deserted by all Others
than those described and in the silence that
prevailed, the lively voices Of the hungry
twain in the adjacent box were so distinctly
audible that We did not lose a word. One
of them asked of the other:
"Doing much now, GeorgeF
HGreat" was the reply, rather thick and
mumbling,~ doubtless from the presence OF a
mouthful i~nconveniently large for converse
tional display.
'Selling many goodsP
nMonstrous p' was Georges answer, but
his brevity induced US 10 believe that he
must have added even 6 larger mouthful to
the first.
sect through at bank to-day ?" inquired
| the other, in a tone modulsted to the gent
lest soothing, as il, from what he knew OF
his friends s1vvrv discipline in thAt line, he
| supposed a light stringency in the money
market might have turned up among his
other experiences.
aPaid 'em ALP exclaimed George, with
an emphasis even louder than the pop of a
fresh bottle which he uncorked at the same
instant.
aBig shave, George ?" and we knew he
must have winked across the table, though
unable TO see it.
"No more shaves, Tom; no more notes
1 have paid EN- ALL replied George with
4 deliberate clearness that satisfied US be
had washed down the last big mouthful Of
steak.
"What do you mean, George ?" inquired
the other, unable to realize the full force
of the unexpected announcement.
al tell you, Tom, I have doubled my
business. Yes, some days my sales art
trebled, and cash has come in so plentifully
that 1 have paid all my notes, and nov
have mont out"
mBut what's broke loose2 How can yoJ
do it in these times2 You used to pay ~
g week for shaves." @
1.-THE more fool me, Tom, 4" replied George
throwing himself Suddenly back. W
knew he did so, for his head struck sgains
the frsil partition just behind u.s. he hat
evidently finished his meal, and Gnothe
cork which just then popped up to the cell
ing, and came bouncing over the top of tn
partition, falling on the table before Whiel
we sat, we knew could have been drawn b,
no other than the josund fellow who hst
that day paid the last Of his notes.
WTn tell you, Tom" he resumed. "Yo
know I've had q hard time Of it, especial,
noW-tWo per cent. a month, sometime
/, three, and when I missed borrowing from
you about new year, it was o quarter pc
cent. q day. These shaves were eating N
} up-eost me sometimes twenty dollars
week, probably more, as 1 was alvey
afraid to ascertain how much by consultin
nv cash book. 1t was som two month
I ago that / determined to cut off thi
expense by making my goods sell b,
means of extensive advertising. l tried It
It cost money, but it brought more Where
> bad one customer I now have twenty. Don
: open your eyes. I am as much astonished
YOU can be. But the fact is just as l say
: Three hundred dollars spent in advertiser
has saved me. l DOM owe a dollar on note
and if you want q snail lift tomorrow, II
on hand for you. Don't tell me the peopl
o have no money to spend, I know better
Y NOW, LuS - llbCLdLs AAcAV NG WoA0
e 1t, but Just then our steak came smoking o
the table, and we fell to. We had hear
enough, yet it was nothing new in our e1p'
e rience. We can name a dozen men in til
g city who have grown rich BY simply advei
It Using what they had for sale. Others al
e growing rich ever now, by resortlng to th
same expedient. A great rarity may Sc
without advertising, because Of its rarit!
n An article comparatively worthless ofte
It sells freely by thorough advertising, but }
q who has anything really good, anything thi
the community usually buys, will never ia
10 find customers by persistent advertising
The sign board over yonr door is put thel
d as an advertisement No one sees il bl
= such as happen TO pass. But there are me
e here and elsewhere who gratuitously circ'
late q million Of almanaes annually, TO 8
their wares before the people. 1t cos
b money, but Jet IL pays. The device b
y made them what they are. In fact Il
it greatest piles of masonry among Us are el
It during monuments of the value Of judicioV
advertising.