Worcester daily spy. [volume] (Worcester [Mass.]) 1850-1888, 1861-06-26
M0rtester 4ailp SPY.
From the New York Tribune.
No more NOtes-PaId them All"

Sitting with friend the other evening in a
restaurant in Broadway, we overheard an ami
mated conversation between two persons in
the adjoining box, who seemed unconscious of
the neighborhOod of Others The evening was
far spent though we had weary hours before
us on returning to our desk, the restaurant
had been deserted by all others than those de-
scrlbed, and in the silence that prevailed the
lively voices of the hungry twain in the ada
cent box were so distinctly audible that we did
not lose word. One of them asked of the
other
"Doing much now, George 2"
"Great !" was the reply, rather thick and
mumbling, doubtless from the presence OF a
mouthiul inconveuiently large Tor converse
tional display.
"Selling many goods 2"
''Monstrous p was Georges answer, but his
brevity induced us to believe that he must
have added even larger mouthful to the first.
Get through at bank to-day :" inquired the
other in tone mOdulated to the gentlest
soothing, as if, from what he knew OF his
friends severe discipline in that line, lie sup
posed a slight astringency in the money mar
ket might have turned up among his other eX-
periences.
"Pad EN- all p exclaimed George, with an
emphasis even louder than the pop OF fresh
bottle which he uncorked at the same instant.
must have winked across the table, though UNI
able to see it.
mo more shaves, Tom no more notes l
have paid EN- all, replied George, with de-
liberate clearness that satisfied us that he had
washed down the last big mouthtul Of steak
"What do you mean, George" in ,uired
the other, unable to realize the full force Of
the unexpected announcement.
81 tell you Tom, have doubled my bust
ness. Yes, some days my sales are trebed,
and cash has come in SO plentifully that have
paid all my notes, and now have none out"
"But what's broke loose How can you
do it in these times You used to pay $40
week for shaves."
"The more fool me, Tom, replied Georges
throwing himself suddenly back. We knew
he did so, for his head struck against the trail
partition just behind us he had evidently fin
ished his meal, and another cork which just
then popped up to the ceiling, and came bounc-
ing over the top of the partition, falling on the
table before which we sat, we knew could
have been drawn by no other than the jocund
fellow who had that day paid the last Of his
notes.
"Ill tell you, Tom," he resumed. "You
know I've had a hard time OF it, especially
now-two per cent a month, sometimes three,
and when | missed borrowing from you about
new year, it was quarter per cent day.
These shaves were eating me up-cost me
some twenty dollars week, probably more,
as | was always afraid TO ascertain how much
by consulting my cash book. Two months
ago determined to cut off this expense by
making my goods sell by means OF extensive
advertising. | tried it II cost money, but it
brought more. Where / had one customer l
now have twenty. Don't open your eyes l
am as much astonished as you can be. But
the fact is just as say. Three hundred dol
lars spent in advertising has saved me. ldon't
owe dollar on notes, and If you want a small
lift tomorrow, Pm on baud for you. Don't
tell me the people have no money to spend, l
know better"
Now, this is literal There was more of it,
but just then our steak came smoking on the
table, and we fell to. We had heard enough
yet it was nothing new in our experience. We
can name dozen men in this city, who have
grown rich by simply advertising what they
had for sale, Others are growing rich even
now, by resorting TO the same eHpedient A
great rarity may sell without advertising, be-
cause OF Its rarity. An article comparatively
worthless often sells freely by thorough adver-
Using, but he who has anything really good,
anything that the community usually buys,
will never fail TO find customers by persistent
advertising. The sign-board over your door
is put there as an advertisement. No one sees
it but such as happen to pass. But there are
men here and elsewhere who gratuitously cir
culate million of almanacs annually, to get
their wares before the people. 1t costs mon
ey, but yet it pays. The device has made
them what they are. In fact, the greatest
piles of masonry among us are enduring mon
uments Of the value OF judicious advertising.
l. is idle to say that when times are hard, as
at present, nobody has money to spend. This
conclusion Is most erroneous one. There
are thousands among us whom the hard times
do not reach, who have as much money to
spend as they ever had, and who now spend
it more freely than ever, because things can
be had at lower prices than formerly. Every
body is not poor, as every body seems to think
he is. These are the very times in which
business men ought to exert themselves 10
draw to their counters the thousands who
have money 10 spend. Let any reader Of this
take note, for instance, OF those retailers who
advertise freely, and they will find every one
o. them to be crowded with customers We
knew parties, who, in the crash OF four years
ago, saved themselves from protest, paid all
their notes, and came out flush, by thorough
advertising. Shrewd men are doing the same
business now. Men whose goods hang heavy
on their hands should take courage, and as
customers fall off, increase their efforts TO
bring them back. 1t is no time to sit blue and
moping over the idea that people have no
money. 1t is a fatal delusion-the people
have money, and advertising will bring it out
Remember that jocund fellow in the restaur-
ant-"No more notes-l have paid them ALL"