The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-03-28
South etaeN west.
The proprietors of the DAILY EXCHANGE, in the
ust closed, established system of
N IL L n

The proprietors of the DAILY EXCHANGE, in the year
ust closed, established system of
ADVE TISIN
NEW IN BALTIMORE The principle on which hit
system is founded offers TO those who may make use of
an absolute that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION Is GRATUIT0US, the whole
expence being betrayed by the joint contributions of the
advertisers, who pay according the space they may
require. We employ the wellknown reliable Agency
off, D. PRATT Co. to furnish the addresses of the
desirable buyers its books attend ourselves to the
mailing of the ISSUE the POSTAGE which is PRE-
PAID. The "ADVERTYSER, is therefore, sure to
reach the most favorable class of readers as the
Editorial Department is made up with whatever
ability we may possess ater ourselves that pretty
sure to be acceptable to those who may receive it, We
have no doubt that judicious advertisement in
MONTHLY independently of its greater circulation is
more likely to attract attention than individual circu
lar transmitted in the way because 'ADVER-
T1SER' exhibits at glance the entire market and
distant purchasers thereby assured that they
meet with assortment here-a fact not to be inferred
from the circular.
As every in any department of business ought,
by this time to have made his mind about Advertising
do not propose to make any appeal to those who
skepca about its advantages but to those who led
by the present state of affairs to make special effort for
SOUTHERN TRADE and regard advertising as one of
most effective medes of accomplishing their purpose
Confidently tender the columns of our
MONTHLY AD VERTISER,
We renew the pledge which made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our "MONTHLY ADVERTISER" was not started til
last May when the Spring Trade nearly overland
will not now specify unavodably affected the
Fall business Evils, not of commercial character
happily process of correction undoubtedly caused
iy to be Stunned by many who would otherwise have
dealt here In spite Of all this, 'MoNTHLY ADVER
TISER" had marked success and instrumental in
influencing much trade. On this point have too many
be mistaken Commencing, for the present
season. EARLY IN FEBRUARY, in advance of the years
business and under circumstances which the present dis
position of the South renders so much favorable it
cannot fail Improperly used to exercise very powerful
behalf of the Commercial and Manufacturing
Interests of Baltimore.
OUR AGENT, MR.. C. C. H0LTZMAN, is now
gagged in RECEIVING ADVERTISEMENTS for our sew
era issues Including the MonthyO they may be left
at our Counting Room.
RE- RATE, ONE DOLLAR PER SQUARE EACH
INSER TON.
Mg~ TERMS CASH
rs We subjoin some of the POST OFFICES in a por
ton Of the Southern States, to which our MONTHLY
ADVERTISER will be sent. We wish particularly to
attention the fact, that each paper is transmitted
to responsible business man, and that the circulation,
in consequence a of influencing Southern trade,
is equal four Eve times the promiscuous circulation
of the number of ordinary newspaper The Aducrti
ser will be mailed over TWO THOUSAND Post Offices
and have considerable circulation in Arkansas, Lousi
a and Texas