Cincinnati daily press. [volume] (Cincinnati [Ohio]) 1860-1862, 1860-11-17


The Advertising Rooms of the London
TImes-HOw the Patrons of the Thun-
derer nre Received.
The London correspondent of the New
Orleans PcGyWls writes thus Of the adver-
tisiug rooms Of the Times: - --
Turn to the counter; there is wide space
beyond, and many clerks, writing, we know
not what, but always, always writing. Four
favored, or unfavored ones-we know not
how to deem it-sit on thrones behind the
counter to take the tribute of the advertis-
ing suppliants; from these four we may
choose our oracle and Judge, but it matters
little whom we take. How silent is the
room; scarce any sound, but the clink Of
money and the low uttered flats of these
throned arbiters of advertisers fates. OF no
avail remonstrance here; the advertisement
has hardly reached their hands-scarcely has
time enough elapsed to skim it over before
the quiet utterance of their judgment; if one
should venture to demonstrate at the charge
his lines are given back, and the next conner
served; no words: they have no time for
words; the first decision is the final one; we
mean, of course, in the buster portion of the
day-from eleven till two. And how "use
doth breed a habit in a man, these peremp-
tory petty officers of the Times rarely or
never err; seldom will the printed lines fail
to bear out their charge; their practiced eye
fathoms the mysteries Of every conceivable
chirography, and like seers of the mighty
press, field of the type rushes black on
their sight, soon as their wild orb rests upon
the scrawl.
And how the piles of advertisements grow
by their side. As they take them they give
printed acknowledgment to the advertiser,
and he then beholds his composition, impaled
with others, which have preceded upon a
wire. As we look at the business of this
Office, we wonder where it is to end. AL
ready, in the London season, when town is
full, the Times issues, not unfrequently, ten
closely printed pages of advertisements, of
six columns each, and each column long
one. Yet there are always enough on hand
for several days 10 come; an advertiser can
not expect to see his lines in print for three
days, and sometimes a week from the period
that he gives it in. We ask ourselves why
people will consent to wait so long; why
pamper still this overgrown favorite of for
| tune, paying duties to the Government, as it
| does, for advertisements and stamps and
| paper alone amounting to $500, 900 annually,
| besides giving a livelihood to so many, many
| families. Old Mr.. Walter took the tide in
| his affairs, indeed, and it led on to fortune;
| his doubtful venture of not eighty years age
has grown into British institution, and the
Times seems fixed upon rock rs firm as
adamant. 1t is the fashion-"not to know il
argues ones self uDlSnoWn lin Britain; i
people will give the preference to the Times
and read its pages even if it costs elfdenial
in other literary walks, we must not wonder
greatly at the advertisers choice and pa.
tience. Other journals address particular
professions, trades, or sects, or castles; anC
they who speak to such alone, use them fol
their purposes; but the Times caters for En-
gland collectively for high and low, ricl
and poor; for the tradesman and the noble
the mechanic, the farmer, the merchant, AM
toe manufacturer, alike; and he who woult
fish in this tremendous sea does well to ham,
his bait on one of the innumerab!e hook
which dangle from the pole in Printing Hous
| Souare