The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-03-29
SOUTHERN AND WESTERN
South anal west.
The proprietors of the DAILY EXCHANGE, in the year
ust closed, established system of

year
ust closed, established system of
ADVER TISIN
NEW IN BALTIMORE The principle on which INF
system is founded offers to those who may make use q,
1t an absolute that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION Is GRATUIToUS the whole
expence being betrayed by the joint contributions of the
advertisers, who pay according the space they NAV
require. We employ the welknown reliable Agency
Oh d. TRAIT Co., to furnish the addresses of the most
desirable buyers on its books and attend ourselves to the
nalllhs OF the issue, the POSTAGE which is PRE-
PAID. The "ADVERTISER" is, therefore, sure to
rech te most favorable class of readers and as the
Editorial Department is made up with whatever taste and
AFFINITY we may possess we faer ourselves that is pretty
sure to be acceptable to those who NAV rece;ve - W.
nave no doubt that udicious advertisement in our
oNiLf, independently of its greater circulation is
Aey 10 attract attention than individual circu.
20, 'allsinlteu IN the same way, because "ADVER-
IloEk exhibits at one glance the entire market and
distant purchasers are thereby assured that they may
meet with an assortment here-a fact not to be inferred
from the circular
AS every man, in any department of business oueht
by THIS me to have made his mind about advertising
we do not propose to make appeal arc
skeica about its advantages but to those who are led
by the present state of affairs to make special effort for
most effective modes of accomplishing purpose
Confidently tender the columns of our
MONTHLY AID VERTLSER,
We renew the pledge which made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our MONTHLY ADVERTISER" was not started til |
asst May, when the Spring Trade nearly Overland
causes we will not specify, unavodably affected the
ran business Evils not of commercial character
happily in process of correction undoubtedly caused our
Ity to be Stunned by many who would otherwise have
dealt here In spite of all this, 'MONTHLY ADvER
TISER had marked success, and was instrumental in
influencing much trade On this point we have too many
assurances to be mistaken Commencing present
season. EARLY IN FEBRUARY, in ad vance of the YEARS
business and under circumstances which the present
position of the South renders much favorable, it
cannot fail properly used to exercise very powerful
influence in behalf of the Commercial Manufacturing
Interests of Baltimore.
OUR AGENT, MR.. C. C. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
eral issues Including the MonthIy they may be left
at our Counting Room.
B9- RATE, ONE DOLLAR PER SQUARE EACH
TNSER TION.
Jz5s~ TERMS CASH.
IS We subjoin some of the P0ST-0FFICES in Dor
ton of the Southern States, to which our MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention to the fact that each paper transmitted
to responsible business man. and that the circulation
in consequence, as influencing Southern trade
is equal to four Ave times the promiscuous circulation
of the number of an ordinary newspaper Advert
ser will be mailed to TWO THOUSAND Post offices
and have considerable circulation in Arkansas Lous
and Texas.