Cleveland morning leader. [volume] (Cleveland [Ohio]) 1854-1865, 1860-12-01

The Advertising Rooms Of ;he London
Times--HOw the Patrons OF the Thunder
or are Received.
The London correspondent Of the New Or
leans Picayune writes thus of the advertising
rooms of the Times:
Turn to the counter; there is wide space
beyond, and many clerks writing, always
writing. Four favored, or ~unfavored ones
We know not how to deem it-sit on thrones
behind the counter, TO take the tribute Of
the advertising suppliants from these four
We NAV choose our oracle and judge, but it
matters little whom we take. How silent is
the room; scarce any sound, but the clink of
money and the low uttered flats of these
throned arbiters Of advertisers fates. OF no
avail remonstrance here; the advertisement
has hardly reached their handsomely has
time enough elapsed to skim it over before
the quiet utteranee of their Judgment if one
should venture to demonstrate at the charge,
his lines are given back, and the next conner
served; no words-they have no time for
words the first decision is the final one; we
mean, of course, in the business portion of
the day-from eleven until two. And how
s'use doth breed a habit in a man," these
peremptory petty officers Of the Times rarely
OF never err; seldom VIII the printed lines
fail to bear out their charge their practised
eye fathoms the mysteries Of every coneeiv-
able chirOgraphy,a and like seers Of the mighty
press, a field of the type rushes black on their
sight soon as their wild CRIB rests upon the
scrawl.
And how the piles of advertisements grow
by their side. AS they take them they give
a printed acknowledgment to the advertiser,
and be then beholds his composition, impaled
with Others which have preceded, upon a
wire. As we look at the business Of this
Office, We wonder where it is 70 end. Already
in the London season, when town is full, the
Times issues, not unfrequently, ten pages
of closely printed advertisements, OF six
columns each, and each column a long one.
Yet there are always enough on hand fol
several days to come an advertiser cannot
expect to see his lines in print for three days
and sometimes q week from the period thai
he gives it in. We ask ourselves why
people will consent to wait so long; why
pamper still this overgrown fayorite Of for
tune, paying duties to the Government
as it does, for advertisements and stamps and
paper, alone amounting to $500, 600 annual
ly, besides giving a livelihood to so many
many families2
Old Mr.. Walter took the tide in BIZ
affairs, indeed, and it led on to fortune
his doubtful fortune of not eighty years ago
has grown into a British institution, a1d thu
Times seems fixed upon a rock, firm as ada
mant. 1t is the fshion-nnot to know it ar
CUES ones self unknown"-in Britain, if tn,
people will give the preference to the Times
and read its pages even if it costs self-denia
in other literary walks, we must not wondel
greatly at the advertisers choice and patience
Other journals address particular professions
trades or sects, or castles, and they who speal
to such alone, use them for their purposes
but the Times caters for England collectively
for high and low, rich and poor, for tn
tradesman and the noble; the mechanic, thr
merchant and the manufacturer, alike; and b
who would fish in this tremendous sea doe
well to hang his bait on one of the innumera
bic hooks which bangle from the pole il
Printing House Square.