The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-03-23

The proprieors OF the DAILY EXCHANGE, in the year
ust closed, established system Of
ADVER TISIN
NEW IN BALTIMORE. The principle which hit
system is founded offers to those who may make Of
an absolute that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION IS GRATUITOUS, the whole
expence being betrayed by the joint contributions of the
advertisers, who pay according to the space they may
require. We employ the well-known reliable Agency
off, D. PRATT Co. to furnish the addresses of the most
desirable buyers its books and attend ourselves to the
mailing Of the issue, the POSTAGE on which is PRE-
PAID. The "ADVERTISER'' is, therefore, sure to
reach the most favorable class of readers and the
Editorial Department made up with whatever taste and
ability may possess, flater ourselves that is pretty
be acceptable to those who may receive it. We
have doubt that a judicous advertisement in our
MONTHLY independently of its greater circulation is
more likely to attract attention than individual crcu.
lar transmitted in the way because 'ADVER-
TISER' exhibits glance the entire market, and
distant purchasers thereby assured that they may
with assortment fact not to be inferred
from the circular.
As every man. in any department of business, ought,
by this time made up his mind about Advertising
do propose make any appeal to those who
skepca about its advantages but to those who led
by present state of affairs to make special effort for
SOUTHERN TRADE and regard advertising as one Of
effective medes of accomplishing their purpose
Confidently tender the columns of our
MONTHLY I'D VERTTSER,
We renew the pledge which made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our "MoNTHLY ADVERTISER" was not started til
last May when the Spring Trade nearly overland
will not specify unavodaby affected the
Fall business Evils, not of commercial character,
happily process Of correction, undoubtedly caused
ity to Stunned by many who would otherwise have
dealt here In spite of all this, M0NTHLY ADYER
TISER' had marked success, and instrumental in
influencing much trade. On this point have too many
to be mistaken Commencing, for the present
season. EARLY IN FEBRUARY in ad vance of the years
business circumstances whch the present dis
position of the South renders much favorable,
cannot fail fproperly used to exercise very powerful
influence in behalf of the Commercial and Manufacturing
Interests of Baltimore.
DIR AGENT, MR.. C. c. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
era issues Including the MOnthIy,l they may be left
at our Counting Room.
nz- RATE, ONE DOLLAR PER SQUARE EACH
INSERTION.
gzs- TERMS CASH
~ We subjoin some of the PosToFFICES in por
ton of the Southern States to which MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention to the fact that each paper transmitted
a responsible business man. and that the circulation,
in consequence as of influencing Southern trade,
is equal four five times the promiscuous circulation
of the number ordinary newspaper. The Adverti
ser will be mailed to TWO THOUSAND Post-o offices,
and have considerable circulation in Arkansas Louis
a and Texas.