The Emporia news. [volume] (Emporia, Kan.) 1859-1881, 1860-03-24
The Newspaper an Index.

The Newspaper an index.
Under this caption the Neosho Valley
Registe~. published by our friend PRouTT.
makes some truthful and well-timed remarks.
and pays the following compliment to the
News and the business men of Emporia
1.-The advertising columns of a village
newspaper give more perfect insight into
the character of the piece. than can be OBJ
tanned by any other means The stranger,
on perusing the advertisements, at once
learns what amount of business there is be-
ing done in the different branches of indus
try; and from the style and character of the
advertisements be can determine pretty ac-
curately the dispositions of the business
men, their qualifications for business and
the extent of their capacities. If the adver-
stising patrons of the paper are liberal in
their fayors, he imme diately arrives at the
conclusion that the business men are whole
sonled class of people, and that they must
consequently drive ar extensive trade.
"It can be set down as an established
fact that they who advertise extensively and
generously, are honorable people to deal
with, and purchasers always consider that
the business man who makes the most ex-
sertions to secure customers, must necessa.
rily receive more extensive patronage, ano
consequently can afford to give better bar
gains.
I" What conclusion would stranger ar
rive at on glancing over the columns of the
Emporia Meas He there finds several col
.umns of local advertisements. Three eel
-umns are occupied by the merchants of the
place three different firms advertise thai
they are prepared to manufacture and KEEP
on hand furniture and chairs; a dentist in.
forms the public that be is prepared TO la
Dor for them in his professional capacity; {
harness maker gives notice that he make:
garments for horses; tailor states that be
makes garments for men; a shoe maker pro
claims that he shoes human mortals; a black
smith gives people to understand that h
shoes horses, and mends wagons and agri
cultural implements; gunmaker assert:
that he is willing to make and repair shoot
ing irons; the proprietors of two mills say
that they are ready to make meal and ffou
for the people; wagon maker hints that h
would like a little custom in his line of bust
ness; some jewelers. affirm that they keep OF
hand clocks, watches and jewelry; carpen
Ter intimates that he may always be fount
at his post, ready to serve the people in hi
line of business /; a painter signifies hi.
willingness to work for customers at paint
ing, paper-hanging and glazing livery
stable keeper lets the public know that he
keeps horses and carriages for hire; peda
gogue gives notice when his next school viii
commence four lawyers brighten the public
by the information that they are located in
town, ready TO engender difficulties foul
fI,ok
to either kill or cure the sick ; two lane
agency firms make known the fact that they
are engaged in that line of business. Be
sides these, there are several legal and tran
sient advertisements, and large number O
foreign advertisements. The stranger, or
CHANGING over those advertisements, naturally
enough supposes the town to be thriving
and busting place-fnds out how many
different branches of business there are
being conducted in it, and he imagines
from the iberality of the advertisers, tina
the people generally are generous and in
telligent class. When he goes to Emporii
he finds his opinions confirmed 1t is th
largest and most thriving town in Southern
Kansas, and its merchants have the reputa
ton of giving more liberal and better bar
gains than even the picayunish one-hors
tFauers OF Lawrence. The Empoua DuSl
ness men. well knowing the influence of tn
press, have availed themselves of the oppor
tunity of advertising their wares to tn
world, and the result is the enterprisin,
town which they have.
We have taken the Meas simply for a.
example to illustrate our position, Their
are other papers in the Territory that woul
answer our purpose as well. and we cal
prove by the forsaken condition of the ad
vertising columns of some of our exchanges
that the business of the towns in which
they are published are in the same condition
's Set down as an axiom that newspa
per is correct index of the character o
the place in which it is published =