Cincinnati daily press. [volume] (Cincinnati [Ohio]) 1860-1862, 1860-09-12


seasons of the year which railroads have
supplied, naturally work great change in
the manner of trade especially in goods as
the difference between winter and summer
rates Of transportation on merchandise,
bears so small a proportion to the cost that
stocks may be replenished at any season.
The heavy spring and fall purchases which
were necessary when transportation de-
pended on water communications, and the
consequent accumulation of interest and of
bills falling due about the same time will
naturally be replaced by smaller and more
frequent purchases. Less capital will be alb
sorbed in dead stock, and the difference in
interest alone will be a respectable profit,
and will, in many cases, turn the beam be-
tween solvency and Insolvency.
This change has been complete in New
England. Small stocks, kept complete by
monthly or weekly purchases, have entirely
superseded the old style of heavy purchases
and large stocks, which regularly became
much broken in assortment in the long in
tervals. The same is becoming the case in
the West. Old habits of trade cling long
after the conditions on which they were
formed have changed; but the change is
going on, and adaptation to the new order
of things marks the enterprise and tact that
make the successful trader.
With this naturally comes correspond
ing change in the Wholesale trade. Retail
New York that they had when they pur-
chased a stock for six or eight months at
one time. Time and travelling expenses,
and the time lost on goods in
transit, become relatively of more import
ance, and retail traders naturally look for
their supplies nearer home. This tendency
is rapidly increasing the wholesale trade in
the principal cities of the West. The Gin
cinnati jobber buying in New York with
city acceptances, buys on the same time and
lust as low as the New York jobber. He
can afford to duplicate the most favorable
purchase made of the New York merchant,
by merely adding the cost of transportation,
and this he gets at the lowest rates by ship
ping in large lots and at favorable seasons.
The object of the retailer, other conditions
being the same, is to put all the interest and
risk on the wholesale dealer that he can, by
purchasing only as he needs. The jobber
has from six to eight months time to go on,
in his purchases.
1t is not difficult to perceive that not only
will the wholesale trade largely increase in
the Western cities, but the greater advant-
ages furnished to the retailer will make the
difference between success and failure. Gin
cinnati is, by her position, entitled TO be the
greatest Western market for this trade, and
is, wesuppose, at this time; and the present
circumstances of the West with large crops
in the North, and promise of an extraor-
dinary demand in the South, should greatly
increase the trade of this city. But this city
has sharp and enterprising competition OIL
every hand; on the North, Cleveland, To
ledo, Detroit and Chicago, pushing thei
trade South with all the hereditary North
ern activity and enterprise; and on thu
West, Louisville and st. Louis, each of then
wide awake to their interests.
Ifwemay judge of the exertions used tc
extend and increase trade in all these places
by their respective ewspapers-and they ere
usually deemed correct indices-the only
one that is easy and supine is Cincinnati. In
none of them is there so poor show of trade
made in the newspapers as in Cincinnati II
may be a good principle to trust trade to
nature and Providence, if all points would
play fair; but so long as all the rest assist
nature by unremitting exertions, it is not
much of a question what the result of re-
siCnation will be to Cincinnati,
Inconnection with this, we may be par
doned for mentioning the medium offered to
business men by the large circulation of the
DAILY Press. Not only does our circulation
exceed, as we believe, that of any other pa
per in this city, but in many of the surround
ing towns it approximates to that of tn,
local papers. For instance, we circulate 80,
numbers of the DAILY Press in indianapolis
which is equal to the local circulation 0
many of the daily papers in the small cities
and our routes extend to Terre Haute, La
fayette and Muncie. In Ohio, we sent
about 500 TO Columbus, the same to Day
ton, 245 to Portsmouth, aud we hav
respectable routes in most of the towns il
the south part of the State; while in To
ledO, the most northern town in the State,
region hitherto but little reached by Gin
cinnati papers, we have route of about 2Ot
In Kentucky we have routes on the prime
pal lines of communication to this placl
and in the neighbOring towns of Newpol
and Coyington, the circulation of the PREi
is greater than the aggregate of all the otht
Cincinnati papers.
Advertising naturally becomes metropol
tan in its ways, as it will be seen that mol
business men can be reached by a single az
vertisement in the Press, than by ADVERT
ing in fifty local papers. Taking this in
consideration, the comparative cost of adve
tising in the Press becomes merely nominf
We are convinced that this medium offe
one important means by which this city CT
command the trade to which its positiC
and the character of our merchants entitle
A PrOphetical DeIective-Jeremiah IA
pIiented.