The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-03-01
GUARANTEED CIRCULATION
+ E. " r II 0 u s A ~ u,
EXCLUSIVELY AMONG
THE SELECT BUSINESS MEN
South anal Vest.
The proprietors of the DAILY EXCHANGED in the year
ust closed established a system of
d Y z z Y 8 L AZ q


ust closed established system Of
ADVE TlSIN
NEW IN BALTIMORE. The principle on which !ht
system founded, offers to those who may make of
it an absolute assurance that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION Is GRATUITOUS, the whole
expence being betrayed by joint contributions of the
advertisers, who pay according to the space they may
require. We employ the welknown reliable Agency
off, D. PRATT Co.. to furnish the addresses of the most
desirable buyers its books and attend ourselves to the
mailing of the issue, the POSTAGE on which is PRE-
PAID. The "ADVERTISER" is, therefore, sure to
reach the most favorable class of readers and the
Editorial Department is made up with whatever taste and
ability possess a,ter ourselves that is pretty
to be acceptable to those who may receive We
have doubt that judicious advertisement in
MONTHLY independently its greater circulation, is
more likely to attract attention than an individual crcu
lar transmitted in the way, because "ADVER
TISER' exhibits at glance the entire market, and
distant purchasers thereby assured that they may
meet with assortment herea fact not to be inferred
from the circular
by THIS time, mind about dre-.isine,
do not propose to make any appeal to those who
skepca about its advantages; but to those who led
by the present state of affairs to make special effort for
SOUTHERN TRADE, and regard advertising one of
the most effective modes of accomplishing their purpose
confidently tender the columns of our
MONTHLY I'D VERTISER,
We the pledge which made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our "MoNTHLY ADVERTISER" was not started til
last May, when the Spring Trade nearly overland
will not specify unavoidably affected the
Fyil mot of a oh now
happily in process Of correction undoubtedly caused
city to be Stunned by many who would otherwise have
dealt here. In spite of all this, our 'M0NTHLY ADVER
TISER had marked success, and instrumental in
influencing much trade On this point have many
be mistaken. Commencing for the present
season, EARLY IN FEBRUARY in advance of the years
business and under circumstances which the present dis
position South renders much favorable, it
fail if properly used, to exercise very powerful
influence in behalfo of the Commercial and Manufacturing
Interests of Baltimore
OUR AGENT, MR.. C. C. HOFFMAN, is
gagged in RECEIVING ADVERTISEMENTS for our sew
era issues Including the MonhIy) they may be left
at our Counting Room.
~ RATE, ONE DOLLAR PER SQUARE EACH
INSERTION.
rs TERMS CASH
90 We subjoin some of the POST OFFICES in por
ton of the Southern States, to which our MONTHLY
ADVERTISER will be sent We wish particularly to
call attention to the fact, that each paper transmitted
to responsible business man. and that the circulation
in consequence, influencing Southern trade
is equal to four five times the promscuous circulation
of the number of an ordinary newspaper The ADVERT
and have considerable circulation in Arkansas Lous
a and Texas