, 1860-10-12

Revolution. II is observable, too, that from this
political convulsion dates a certain rough hu-
NOR, which, however latent, was not before ex-
pressed in the public papers, especially on mat
ters political Let US further elucidate our
meaning by quoting the following from the New
ObservatOr Of July II, 1859, setting forth a
popular and practical method Of parading the
Wing triumph
lnRANGE CARDS, representing the late
~ Kings reign and expedition of the Prince
Of Orange: viz. The Earl Of Essex Murther,
Dr. 0tes Whipping, Defacing the Monument,
My Lord Jcferies in the West hanging Of Pro-
testants, Magdalen College, Trial Of the Bish-
OPS Castle Maine at Rome, The Popish Midwife,
A Jesuit Preaching against our Bible, Consecra-
| ted Smock, Ny Lord Chancellor at the Beds
feet, Birth Of the Prince Of Wales, The 0rdinare
Mass house pulling down and burning by Cap
tain Tom and his Mobile, Mortar pieces in the
Tower, The Prince Of Orange Landing, The Jes-
uits Scampering, Father Peters Transactions,
The Fight at Reading, The Army going over to
the Prince Of Orange. Tyrconnel in ireland, My
Lord Chancellor in the Tower. With many
other remarkable passages Of the Times. To
which is added the efigies Of our gracious X.
William and Q. Mary, curiously illustrated and
| -s c A. e., Don;sh llIot Co.ds Scld h,,
Donnan Newman. he publisher and printer Of
the Newman, the publisher and printer Of the
Ney Orservator.
The editor OF the New ooservator was blsn-
op Burnet, and these political Playlng-cards
were sold by his publisher perhaps the great
Protestant bishop knew something Of their
performers In the year 1852 an experiment
was made which clearly SHOWS now Just an es-
innate was getting abroad Of the value Of pub
licity-in matters Of business. AnewspaPer was
set up, called The City Mercury published
gratis for the promotion Of Trade which lasted
for two years, ana contained nothing but adVer-
tisements. The proprietor undertook to distri-
butte thousand copies per week to the then
chief places of observation-disclosures, taverns'
and boOkshops. Even in tlese days Of the
Times double supplement such an experiment
has often been made and iailed; our wonder,
therefore, is not that the City Mercury went 70
that limbo which Is stored with sueh eounuess
abortve journals but that the interest felt IN ad-
vertisements should, at that carly penod' nave
kept it alive so long.
As advertisements, from their earliest miro
duction, were used to make known the amuse-
ments Of the day and the means Of killing time
at the disposal Of persons Of quality, i seems
strange that il was not employed sooner than It
was to draw q company to the theatres We
have looked in vain for the announcement Of
any theatrical entertainment before the year
l7Ol, when the advertisement Of the Lincolns
Inn Theatre makes its appearance in the COL
umns Of the English Post The lead Of this
little house was, however, speedily followed by
the larger ones, and only few years later we
have regular lists Of the performances at all the
theatres in the daily papers. The tirst journal
Of this description was the Daily Courant,
published in 1909. In this year also appeared
the celebrated 'Tatler,' to be speedily followed
by the Spectator and Guardian, the social
and literary journals Of that Augustine age.
The FIRST edition Of the Tatler,' in the British
Museum, contains advertisements like an ordi-
nary paper, and they evidently reflect more than
those Of its contemporaries, the flying fashions
of the day, and the follies Of the quality In
them we noticed the rage that existed for lotte-
,;ee or tealea az thav xvera called Everv con-
'es' y, sa,es' 10 '"ey "'.o o-"su' ~
ceiVaole tning was put up 70 raine. we see ao-
vertisements headed A Sixpenny Sale Of Lace,
A Hundred Pounds for Halfa-crownS "a
Penny Adventure for Great Pie A Quar-
ter's Rent "A Freehold Estate 'Threepenny
Sales Of Houses A fashionable Coach;' : gloves,
lOOkingiglasses, chocolates Hungary water, In
dian goods, lacquered ware; fans, &C. were no.
tilted to be disposed Of in this manner and the
fair mob was called together to draw their tick
cts by the same means. This fever, which pro