The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-03-27
SOUTHERN AND WESTERN
South eyaeN West.
The proprietors of the DAILY EXCHANGE, in the yea
ust closed, established system of
AD YER ISM G.,

me propretors of the DAILY EACliANGE, In the year
ust closed, established a system of
ADVER TISIN
NEW IN BALTIMORE. The principle on which Int
system is founded offers to those who may make use Of
it an absolute that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION IS GRATUIToUs, the whole
expence being betrayed by the joint contributions the
advertisers, who pay according the space they may
require We employ the wellknown reliable Agency
of. D. PRATT Co.. to furnish the addresses of the most
desirable buyers its books attend ourselves to the
mailing of the issue, the POSTAGE on which is PRE-
PAID. The "ADVERPISERo is therefore, sure to
reach the most favorable class of readers and as the
Editorial Department is made up with whatever taste and
ability may possess atter ourselves that pretty
sure to be acceptable to those who may receive it, We
have doubt that judicious advertisement in our
MONTHLY independently of its greater circulation is
more likely to attract attention than individual circu
lar transmitted in the way, because "ADvER
TISERn exhibits at glance the entire market and
distant purchasers thereby assured that they may
meet with assortment herea fact not to be inferred
from the circular
As every man, any department of business ought,
by this time to have made up his mind about advertising,
we do propose to make any appeal to those who
skepca about its advantages but to those who led
SOUTHERN TRADE, and regard advertising one of
most effective medes of accomplishing their purpose
Confidently tender the columns of our
MONTHLY AD VERTTSER,
We renew the pledge which we made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our ''MoNTHLY ADvERTISER' not started til
last May, when the Spring Trade nearly overland
affe
Fall business Evils commercial character now
happily process of correction undoubtedly caused
ity he Stunned by many who would otherwise have
dealt here. In spite of all this, ''MONTHLY ADVER
User had marked success, and was instrumental in
influencing much trade. On this point have too many
be mistaken Commencing for the present
season. EARLY IN FEBRUARY, in ad of the years
business under circumstances which the present dis
position of the South renders much more favorable, it
cannot fail properly used, to exercise very powerful
influence in behalf of the Commercial and Manufacturing
Interests of Baltimore.
OUR AGENT, MR. C. C. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our
era issues, Including the Monthy or they may be left
at our Counting Room.
r- RATE, ONE DOLLAR PER SQUARE EACH
INSERTION.
Igs~ TERMS CASH.
81 We suboin some of the POST-0FFICES in por
ton of the Southern States, to which MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention to the fact that each paper transmitted
a responsible business man, and that the circulation
in consequence of influencing Southern trade
is equal four 2ve times the promiscuous circulation
of the number of an ordinary newspaper. The Advert
ser will be mailed to over TWO THOUSAND Postofces
and have considerable circulation in Arkansas, Louisi
and Texas.