The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-03-06
GUARANTEED CIRCULATION
Il e. " T. II 0 u s A " ID,
EXCLUSIVELY AMONG
THE SELECT BUSINESS MEN
OF THE
South anal West,

The propretors of the DAILY EXCHANGE, in the year
ust closed established system of
ADVER TISIN
NEW IN BALTIMORE. The principle which !ht
system is founded offers to those who may make of
it absolute that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION IS GRATUITOUs, the whole
expence being betrayed by the joint contributions of the
advertisers, who pay according to the space they may
require. We employ the well-known reliable Agency
off, D. PRATT Co., to furnish the addresses Of the most
desirable buyers its books and attend ourselves to the
mailing of the ISSUE the POSTAGE on which is PRE-
PAID. The s'ADVERTSER' is, therefore, sure to
reach favorable class of readers, and the
Editorial Department is made up with whatever taste and
ability we may possess ater ourselves that is pretty
sure be acceptable to those who may receive it. We
have no doubt that udicious advertisement in
MONTHLY independently of its greater circulation, is
likely to attract attention than individual circu
lar transmitted in the same way, because our ADVER
TISER" exhibits at glance the entire market, and
distant purchasers thereby assured that they may
meet with assortment herea fact not to be inferred
from the circular
As every man. in any department of business, ought,
by this time, his ninu about al rcrtising
do propose to make any appeal to those who are
skepa about its advantages but to those who are led
by the present state affairs make special effort for
SOUTHERN TRADE, and regard advertising of
he most effective modes of accomplishing their purpose
Confidently tender the columns of our
MONTHLY I'D VERTLSER,
We renew the pledge which made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our "MoNTHLY ADVERTISER" was not started til
last May when the Spring Trade nearly overland
will not specify unavoidably affected the
Fall business. Evils, not of commercial character, now
happily process correction undoubtedly caused our
y to be Stunned by many, who would otherwise have
dealt here. In spite of all this our "MONTHLY ADVER
TISERn had marked success, and instrumental in
influencing much trade. On this point have too many
assurances be mistaken Commencing for the present
season. EARLY IN FEBRUARY, in advance of the years
business and under circumstances which the present dis
position of the South renders much favorable it
cannot fail fpropery used, to exercise very powerful
influence in behalf of the Commercial and Manufacturing
Interests of Baltimore
OUR AGENT, MR.. C.. C. HOFFMAN, is
gagged in RECEIVING ADVERTISEMENTS for our sew
eral issues Including the Monthy they may be left
at our Counting Room.
re- RATE, ONE DOLLAR PER SQUARE EACH
INSERTION.
Ras~ TERMS CASH.
aS We subjoin some of the POST-oFFICES in por
ton Of the Southern States, to which our MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention the fact that each is transmitted
to responsible business man, and that the circulation,
in consequence of influencing Southern trade,
is equal five times the promiscuous circulation
of the number of ordinary newspaper. The Adrert
ser will be mailed over TWO THOUSAND Post Offices
and have considerable circulation in Arkansas Louis
and Texas.