The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-02-06
SOUTHERN AND WESTERN
TR A d E.
THE
E K G NGE
MONTHLY ADVERTISER.
GUARANTEED CIRCULATION
L E " Il H u s 4 " ID,
EXCLUSIVELY AMONG
THE SELECT BUSINESS MEN
South tyasN West
The propretors of the DAILY EXCHANGE in the yea
ust closed established system of
A d YER TISIN

ID Y q r TISIN G,
NEW IN BALTIMORE. The principle on which thi:
system is founded offers to those who may make use Of
1t an absolute assurance that they will be brought
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION IS GRATUITOUS the whole
expence being betrayed by the joint contributions the
advertisers who pay according to the space they may
require. We employ the wel-known reliable Agency
Of D. PRATT Co. to furnish the addresses Of the most
desirable buyers on its books and attend ourselves the
mailing of the issue, the POSTAGE on which is PRE-
PAID. The "ADVERTISER'' is, therefore, sure to
reach the most favorable readers and as the
Editorial Department is made up with whatever
ability we may possess hater ourselves that pretty
sure to be acceptable to those who may receive it, We
have no doubt that judicous advertisement in our
AONTHLY independently of its greater circulation
more likely to attract attention than Individual circu
lar transmitted in the way, because "ADVER
TISER" exhibits at glance the entire market, and
distant purchasers thereby assured that they may
with assortment here-a fact be inferred
from the circular.
As every man, any department of business ought,
by this time to have made his mind about advertising,
do not propose make any appeal to those who
skepca about its advan but to those who led
by the present state of affairs to make special effort for
SOUTHERN TRADE, and regard advertising of
the most effective modes of accomplishing their purpose
we confidently tender the columns Of our
MONTHLY I'D YER TISER,
We renew the pledge which we made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our ''MONTHLY ADVERTISER not started till
last May, when the Spring Trade nearly overland
will not now specify, unavoidably affected the
Fall business. Evils, not Of commercial character,
happily process of correction undoubtedly caused
city to be Stunned by many who would otherwise have
dealt here. In spite of all this ''M0NTHLY ADVER
TISER'' had a marked success and instrumental in
influencing much trade On this point have too many
to be mistaken. Commencing for the present
season. EARLY IN FEBRUARY in advance of the years.
business under circumstances which the present dis
position South renders much favorable
cannot fail properly used, to exercise very powerful
influence in behalf of the Commercial and Manufacturing
Interests of Baltimore
OUR AGENT, MR.. C. C. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
eral issues Including the MonhIy) they may be left
at Counting Room.
81 RATE, ONE DOLLAR PER SQUARE EACH
INSERTION
Ha> TERMS CASH
n5- We subjon some of the POSTOFFICES in a por-
ton of the Southern States, which our MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention to the fact that each paper is transmitted
responsible business man, and that the circulation
in consequence influencing Southern trade
equal to four five times the promiscuous circulation
of the number of ordinary newspaper The Advert
ser will be mailed to over TWO THOUSAND Post Offices
and have considerable circulation in Arkansas Louisi
audi