The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-01-27

The propretors of the DAILY EXCHANGE, in the yea,
closed, established system Of
AD YER TISIN
NEW IN BALTIMORE. The principle on which this
system is founded, offers to those who may make use OF
it an absolute that they brought into
relations with precisely the classes and sections
which they may wish to reach
THE CIRCULATION IS GRATUITOUS, the whole
expence being betrayed by the joint contributions of the
advertisers, who pay according the space they may
require. We empty the well-known reliable Agency
off, PRATT Co to furnish the addresses of the most
desirable buyers its books and ourselves to the
mailing of the issue, POSTAGE on which is PRE-
PAID. The "ADVERPISERr is therefore sure to
reach the most favorable class readers and as the
Editorial Department is made with whatever taste and
aoy we may possess faier ourselves that is pretty
sure to be acceptable 10 those who may receive it. We
have no doubt that judicous advertisement. in our
MONTHLY independently of its greater circulation is
more likely to attract attention than individual crcu
lar transmitted in the same way, because our "ADvER.
TlSER exhibits at one glance the entire market and
Instant purchasers thereby assured that they may
meet with assortment be inferred
from the circular.
AS every man, in any department of business ought,
by this time to have made up his mind about advertising
We do not propose to make any appeal those who are
skeca about its advantages but to those who led
by the present state of affairs to make special effort for
SOUTHERN TRADE, and regard advertising as one of
the most effective modes of accomplishing purpose
we confidently tender the columns of our
MONTHLY ADVERTISER,
We renew the pledge which made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our "MoNTHLY ADVERTISER" was not started till
last May, when the Spring Trade nearly overland
causes we will not now specify, unavodably affected the
Fall business. Evils not of commercial character now
happily in of correction undoubtedly caused
city to be Stunned by many who would otherwise have
dealt here. In spite of all this, MONTHLY ADVER
User" had marked success, and was instrumental in
influencing much trade. On this point have too many
assurances to be mistaken Commencing for the present
season, EARLY IN FEBRUARY, in ad of the years
position of the South renders much favorable it
cannot fail properly used to exercise very powerful
influence in behalf of the Commercial Manufacturing
Interests of Baltimore.
OUR AGENT, MR. C. C. sAOLTZMAN is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
eral issues Including the Monthy they may left
at our Counting Room.
re- RATE, ONE DOLLAR PER SQUARE EACH
INSERTION
las~ TERMS CASH
70 We subjon of the POST-OFFI in por- |
ton of the Southern States, to which our MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention to the fact that each paper is transmitted
to responsible business man. and that the circulation
in consequence of influencing Southern trade
of the number of an ordinary newspaper The Adperi
ser will be mailed to over TWO THOUSAND Post-offces
and have considerable circulation in Arkansas Louis
and Texas.