The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1860-02-11
TRIPLE SHEET.
New York, Saturday, February III, 1850.
The Post Office Advertising

The Post Office Advertising.
After great deal of canvassing and opposi-
ton on the part of our contemporaries, the Post
master. of this city recently decided in our
favor the right to the Post Office advertising.
The matter was then referred to the Depart
ment in Washington, and the Postmaster
General confirmed the decision. We accord
ingly publish the list of letters to-day, not for
any profit that is to be made out of ii, but to
establish legally the fact acknowledged by all
but our rivals, of our having the largest circu-
lation of any daily newspaper in this city or
country.
About year since we gave up the Post |
Office advertising as an Improbable affair, it |
not paying even for the paper on which it was
printed The circumstance was taken advan-
tage of by several mean and lying party jour
mails throughout the country, either to crafty
spite against us, or to help them to counter
act an influence which has always been exer-
cised to defeat the corrupt arrangements by
which alone these organs are enabled
to drag out precarious existence. Our
remuneration of the Post Office advertising was
triumphantly pointed to as evidence of fall
ing of in our circulation, and it was passed
round with the same malicious industry with
which all the other lying assertions in regard
to the HERALD are given currency TO by its op-
ponents.
It is scarcely necessary W add, that never at
any time in its career have the business, pa
ronage and circulation Of our journal increased
more steadily than at the period referred to-.
We declined the Post Office advertisements
simply because they did not pay, and because
we could find more profitable employment for
our space, and we again accept them merely to
put an exinguisher upon the absurd reports
invented by the jealousy of our rivals.
In regard to the attempt made by one Of oul
anti-slavery contemporaries to compare its re-
turns with ours we have word to say. The
journal in question is weekly rather than a
daily, and owes any consideration it may pos.
cess to its hebdomadal issues. In order to make
. show 1t selected for its purpose two months of
its business receipts at period of the year
when trade Is most active and when money
flows in most abundantly. When the HERALD
makes calculation of its receipts it should be
recollected that the months it publishes are
given as an average Of the whole year, and as
this is done at periodical intervals the public
have an opportunity of verifying their &C
curacy.
There ia no occasion on our part for resort
ing to partial or fabricated returns as is but too
commonly the practice, to impress the public
with conviction of the fact of our superior
circulation. The amount of our advertising
patronage is in itself sufficient to establish their
belief in it. With gross receipts amounting to
100000 annually, and increasing with a ra-
pidity unexampled in newspaper growth, we
can afford to be truthful in our statements on
this point 1t is no exaggeration to say, that
unless something occurs to check its present
progress, the HERALD will in few years reach
height ofprosperity and influence which it
has never before, and will probably never be
again, the lot of any journal to attain.
We have been thus explicit in our explana.
lions of our motives for again inserting the
Post Once letter lists, lest our acceptance Of
them should be construed into an admission OF
the adequateness Of the price paid for them.
We feel that q great wrong Is being done to the
journals that are constrained to take them at
the present unremuneraive rates, in order that
tho extent of their circulation may not be i'm
peached. Before Congress separates It should
provide remedy for this injustice, by giving
to the newspapers which do the business Of the
government the prices that are paid by the
public generally.