The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-01-31

The proprietors OF the DAILY EXCHANGE in the year
ust closed established system Of
ADTE TTSIN
NEW IN BALTIMORE The principle on which this
system founded, offers those who may make Of
absolute that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION Is GRATUIToUs, the whole
expence being betrayed by the joint contributions of the
advertisers who pay according to the space they may
require We employ the well known reliable Agency
Off D. PRATT Co. to furnish the addresses of the most
buyers its books and attend ourselves to the
mailing of the issue, the POSTAGE which is PRE-
PAID The "ADTERTISER" is, therefore, to
reach the most favorable class of readers and the
Editorial Department made up with whatever taste and
ability we may possess we ater ourselves that is pretty
sure acceptable who may receive it. We
have doubt that judicious advertisement in our
MONTHLY independently of its greater circulation is
likely attract attention than individual circu
lar transmitted in the way, because our "ADVER
TISER" exhibits at glance the entire market and
distant purchasers thereby assured that they may
with assortment here-a fact not to be inferred
from the circular.
As every man, any department of business ought,
by this time to have made up his mind about advertising,
do propose make any appeal to those who
skeptca about advantages but to those who led
by the present state of affairs make special effort for
SOUTHERN TRADE, and regard advertising as one of
the most effective modes of accomplishing their purpose
we confidently tender the columns of our
MONTHLY AID VERTISER,
We renew the pledge which We made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our ''MoNTHLY ADvERTIsER' was not started till
last May when the Spring Trade nearly overland
will not specify, unavodably affected the
Fall business Evils not commercial character,
happily in process correction undoubtedly caused our
city to Stunned by many who would otherwise have
dealt here In spite of all this ''MONTHLY AnVER
TISER had marked success, and was instrumental in
influencing much trade. On this point have too many
assurances be mistaken Commencing for the present
season. EARLY IN FEBRUARY in advance of the years
business and under circumstances which the present dis
position South renders much favorable it
cannot fail fproperly used, to exercise very powerful
influence behalf of the Commercial and Manufacturing
Interests of Baltimore
OUR AGENT, Mr.. c. C. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
eral issues Including the Monthy they may be left
at Counting Room.
pZ- RATE, ONE DOLLAR PER SQUARE EACH
INSER TION.
laH~ TERMS CASH.
aF- We subjoin some of the POST-oFFICES in a por
tion of the Southern States, to which our MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention the fact that each paper transmitted
to responsible business man, and that the circulation
in consequence as of influencing Southern trade
is equal to four or five times promiscuous circulation
Of the number of an ordinary newspaper. The Adrer
SIR will be mailed over TWO THOUSAND Post Offices
and have considerable circulation in Arkansas, Louis
ana and Texas