The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-03-26
SOUTHERN AND WESTERN
TR A % e.
THE
EXCH IAN GE
MONTHLY ADVERTISER
GUARANTEED CIRCULATION
L b " r III O u s A " d,
EXCLUSIVELY AMONG
THE. SELECT BUSINESS MEN
South anal West j.,
The proprietors of the DAILY EXCHANGE, in the y
ust closed established a system Of


ust closed, established system OF
ADVER TTSING
NEW IN BALTIMORE. The principle on which hit
system founded offers to those who may make of
it an that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION IS GRATUIT0US, the whole
expence being betrayed by the joint contributions of the
advertisers who pay according to the space they may
require. We employ the welknown reliable Agency
off, D. PRATT CO. to furnish the addresses Of the most
desirable buyers its books and attend ourselves to the
mailing of the issue, the POSTAGE which is PRE-
PAID. The "ADVERTISER" is, therefore, to
reach the most favorable class of readers and the
Editorial Department is made with whatever taste and
ability may possess hatter ourselves that is pretty
be acceptable those who may receive it, We
have doubt that judicious advertisement in
MONTHLY, independently of its greater circulation Is
likely to attract attention than individual circu.
lar transmitted in the way, because our "ADVER
TISER exhibits at glance the entire market, and
distant purchasers thereby assured that they may
with here-a fact not to be inferred
from the circular
every man, any department of business, ought,
time made his mind about advertising,
do propose make any appeal to those who are
skepca about its advantages but to those who are led
by present of affairs make special effort for
effective modes of accomplishing their purpose
Confidently tender the columns of our
MONTHLY VERTTSER,
We renew the pledge which made last year. OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our "MoNTHLY ADVERTISER" was not started til
last May when the Spring Trade nearly overland
will not specify unavoidaby affected the
Fall business Evils not of commercial character,
happily process of correction, undoubtedly caused our
ity be Stunned by many, who would otherwise have
dealt here In spite of all this, our MoNTHLY ADVER
User" had a marked success, and was instrumental in
influencing much trade this point have too many
assurances mistaken. Commencing for the present
season. EARLY IN FEBRUARY in ad vance of the years
business and under which the present dis
position of the South renders much more favorable, it
cannot fail properly used, to exercise very powerful
influence in behalf of the Commercial and Manufacturing
Interests of Ba timore.
OUR AGENT MR.. C. C. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
eral issues ncudng the Monthy,) they may be left
Counting Room.
re- RATE, ONE DOLLAR PER SQUARE EA Oh
INSERTIO
Gs- TERMS CASH.
~ We subjoin some of the P0ST-0FFICES in por
ton of the Southern States, to which MONTHLY
ADVERTISER will be sent. We wish particularly to
call the fact, that each paper transmitted
to responsible business man. and that the circulation,
in consequence of influencing Southern trade,
is equal to five times the promscuous circulation
of the number of ordinary newspaper The Advert
ser will be mailed to over TWO THOUSAND Post-ofces,
and have considerable circulation in Arkansas Lous
and Texas.