The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-01-24
SOUTHERN AND WESTERN
South anal West,
4 ID Y e R TTSI " G.,

The propretors of the DAILY EXCHANGE, in the year
ust closed, established system of
4 d YER TISIN G,
NEW IN BALTIMORE. The principle on which this
system founded, offers those who may make of
it absolute that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION IS GRATUITOUS, the whole
expence being betrayed by the joint contributions of the
advertisers who pay according to the space they may
require We employ the weknown reliable Agency
of D. PRATT CO. furnish the addresses of the most
desirable buyers books and attend ourselves to the
mailing of the issue, the POSTAGE which is PRE-
PAID The ADVERTISER" is, therefore, to
reach the favorable class of readers, and the
Editorial Department is made up with whatever taste and
ability may possess atter ourselves that is pretty
be acceptable to those who may receive it. We
have doubt that judcious advertisement in
MONTHLY Independently of its greater circulation is
likely attract attention than individual circu
lar transmitted in the way, because "ADVER-
User" exhibits at glance the entire market and
distant purchasers thereby assured that they may
meet with assortment here-a fact not be inferred
from the circular
As every man. in any department of business ought,
by this time made his mind about advertising
do propose to make any appeal to those who
skptca about its advantages but to those who are led
by the present state of affairs to make special effort for
SOUTHERN TRADE, and regard advertising of
the most effective modes of accomplishing their purpose
confidently tender the columns of our
MONTHLY AD VERTISER
We renew the pledge which made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our "MONTHLY ADVERTISER" was not started till
last May, when the Spring Trade nearly overland
will now specfy unayoidably affected the
Fall business. Evils, not of commercial character
happily in process of correction undoubtedly caused our
city be Stunned by many who would otherwise have
dealt here. In spite of all this, our ''MONTHLY ADvER
TISER' marked success, and was instrumental in
influencing much trade On this point have many
to be mistaken. Commencing for the present
season. EARLY IN FEBRUARY in advance of the years
business and under which the present dis
position of the South renders much favorable, it
cannot fail if properly used exercise very powerful
influence in behalf of the Commercial and Manufacturing
Interests of Baltimore.
OUR AGENT, MR.. C. C. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
era issues Including the Monthly, they may be left
at our Counting Room.
re- RATE, ONE DOLLAR PER SQUARE EA Oh
| INSER TYON.
~ TERMS CASH
R5- We subjon some of the POsT-OFFICES in por-
tion of the Southern States, to which MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention fact that each paper transmitted
responsible business man. and that the circulation
in consequence, of influencing Southern trade
equal five times the pomscuous circulation
of the number of an ordinary newspaper The Adrerti
ser will be mailed to over TWO THOUSAND Post offices
and have considerable circulation in Arkansas, Louis
ana and Texas.