The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-01-23
SOUTHERN AND WESTERN
SOUTHERN AND WESTERN
TR a ID e.
THE
E. CH a N G E
MONTHLY ADVERTISER.
GUARANTEED CIRCULATION
r E. " T II o u s A " d,
EXCLUSIVELY AMONG
THE SELECT BUSINESS MEN
South eyaeeE west.
The proprieors of the DAILY EXCHANGE, in the year
ust closed, established system of
D Z z z " L 8 AZ q


ust closed, established system of
ADVER TTSIN
NEW IN BALTIMORE. The principle on which this
system founded offers to those who may make of
it an absolute that they will be brought into
relations with precisely the classes and sections
which they may wish to reach
THE CIRCUL ALTON IS GRATUITOUS, the whole
expence being betrayed by joint contributions of the
advertisers who pay according to the space they may
require We employ the wellknown reliable Agency
off, D. PRATT Co. to furnish the addresses of the most
desirable buyers books and attend ourselves to the
mailing of the ISSUE the POSTAGE which is PRE-
PAID The "ADVER PISER' is, therefore, sure to
reach the favorable class of readers, and as the
Editorial Department is made with whatever taste and
ability may possess atter ourselves that is pretty
sure to acceptable to those who may receive it, We
have no doubt that judicious advertisement in our
MONTHLY independently of its greater circulation is
more likely attract attention than individual circu
lar transmitted in the way, because "ADVER
TISER'' exhibits at glance the entire market and
distant purchasers thereby assured that they may
meet with assortment herea fact not to be inferred
from the circular.
As every man, in any department of business, ought,
by this time up his mind about advertising,
do not propose to make any appeal to those who are
skepcal about its advantages; but to those who led
by present of affairs to make special effort for
SOUTHERN TRADE, and regard advertising as one of
the effective modes of accomplishing their purpose
we confidently tender the columns Of our
MONTHLY I'D YER TISER,
We the pledge which made last year. OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
| WITH BALTIMORE INTERESTS.
Our sMONTHLY ADvERTISER'' was not started till
last May when the Spring Trade nearly overland
will not specify, unavoidaby affected the
Fall business Evils not Of commercial character, now
happily process of correction undoubtedly caused our
city to be Stunned by many, who would otherwise have
dealt here. In spite of all this our "MONTHLG ADNER
TISERn had marked success and was instrumental in
influencing much trade On this point we have too many
assurances be mistaken. Commencing, for the present
season. EARLY IN FEBRUARY, in advance of the years
business and under circumstances which the present dis
position of the South renders much favorable, il
fall properly used, to exercise very powerful
influence in behalf the Commercial and Manufacturing
| Interests of Baltimore.
OUR AGENT, MR.. C. C. : HOLTZMAN, is now en-
| gagged in RECEIVING ADVERTISEMENTS for sev
era issues Including the MonthIy) they may be lef
| at our Counting Room.
pr RATE, ONE DOLLAR PER SQUARE EA CT
INSERTION.
Re- TERMS CASH.
re- We subjon some of the P0ST-OFFICES in por
ton of the Southern States, to which our MONTHLY
ADVERTISER will be sent. We wish particularly t.
call attention to the fact, that each paper transmitted
to responsible business man. and that the circulation
in consequence as of influencing Southern trade
is equal to times the promscuous circulation
of the number of ordinary newspaper, The Adcerti
ser will be mailed to over TWO THOUSAND Post offices
and have considerable circulation in Arkansas, Louisi
ana and Texas.