The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-03-30
South vsaeg West,
The prOprietOrs of the DAILY EXcHANGE,in the year
ust closed, established system Of
A d Y Il r T / s 1 " G 3,

AD VERT ISIN G,
NEW IN BALTIMORE. The principle on which hit
system is founded offers to those who may make of
it an absolute that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION IS GRATUITOUS, the whole
expence being betrayed by the joint contributions of the
advertisers who pay according to the space they may
require. We employ the well-known reliable Agency
of D. PRATT Co. furnish the addresses of the most
desirable buyers its books and attend ourselves to the
mailing of the ISSUE the POSTAGE which is PRE-
PAID. The "ADTERTYSER is, therefore, to
reach the most favorable class of readers, and the
Editorial Department is made up with whatever and
ability may possess, aer ourselves that is pretty
sure to be acceptable TO those who may receive it, We
have doubt that judicous advertisement in our
MONTHLY, independently of its greater circulation, is
likely to attract attention than individual circu
lar transmitted in the way, because our "ADVER-
User" exhibits at glance the entire market and
distant purchasers thereby assured that they may
with herea fact not to be inferred
from the circular.
.As every man. in any department of business ought,
by this time made up his mind about advertising,
we do not propose make any appeal to those who are
skepcal about its advantages but to those who led
by the present state of affairs to make special effort Tor
SOUTHERN TRADE, and regard advertising as one of
Confidently tender the columns of our
MONTHLY ADVERTLSER,
We renew the pledge which made last year. OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our "MONTHLY ADyERTISER'' was not started til
asst May when the Spring Trade was nearly overland
causes we will not specify, unavoidaby affected the
Fall business Evils, not of a commercial character, now
happily in process correction undoubtedly caused our
ity to be summed by many, who would otherwise have
dealt here In spite of all this, our ''M0NTHLY ADVER
TISER' had marked success and instrumental in
influencing much trade On this point we have too many
be mistaken. Commencing, for the present
season. EARLY IN FEBRUARY, in dvance of the years
business and under wh;h the present dis
position of the South renders so much more iaVoraoe II
cannot fail if properly used, to exercise very powerful
Influence in behalf of the Commercial and Manufacturing
Interests of Baltimore.
OUR AGENT, Mr.. C. C. HOFFMAN, is now en-
gagged in RECEIVING ADV ERTISEMENTS for our sew
era issues Including the Monthy or they may be LETT
at our Counting Room.
re- RATE, ONE DOLLAR PER SQUARE EA CH
TNSER TION.
10 TERMS CASH.
sg- We subioin some of the POST OFFICES in por
ton Of the Southern States, to which our MONTHLY
ADVERTISER will he sent. We wish particularly to
call attention fact that each paper is transmitted
to responsible business man. and that the circulation,
in consequence as means of influencing Southern trade,
is equal to four or FIVE the promiscuou circulation
of the number ordinary newspaper. The Adrerti
ser will be mailed to TWO THOUSAND Post Offices,
and considerable circulation in Arkansas, Louisi-
and Texas