The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-03-20
South vasN West.
The proprietors of the DAILY EXCHANGE, in The year
ust closed. established a sNstem of
AID TISIN

ELL
ust closed established system of
ADVE TISIN
NEW IN BALTIMORE. The principle which ht
system is founded, offers to those who may make
it an absolute that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION Is GRATUIT0US, the whole
expence being betrayed by the joint contributions of the
advertisers who pay according to the space they may
require. We employ the weknown reliable Agency
off, D. PRATT CO. furnish the addresses of the
desirable buyers books and attend ourselves
mailing OF the issue, the POSTAGE which is PRE-
PAID. The "ADTERTiSERn is, therefore, sure to
reach the most favorable class of readers and the
Editorial Department sade up with whatever and
ability may possess, atter ourselves that is pretty
sure to be acceptable to those who may receive it, We
have doubt that judcious advertisement in our
MONTHLY independently of its greater circulation, is
more likely to attract attention than individual crcu
lar transmitted in the same way, because "ADVER-
User" exhibits at glance the entire market and
distant purchasers thereby assured that they
meet with assortment herea fact not to be inferred
from the circular.
As every man. in any department of business, ought,
by this time made his mind about advertising,
do propose to make any appeal to those who
skepca about its advantages but to those who led
SOUTHERN TRADE, and regard advertising of
most effective modes of accomplishing their purpose
Confidently tender the columns of our
MONTHLY AD VERTISER
We renew the pledge which we made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our "MoNTHLY ADVE8TIsER' was not started til
last May, when the Spring Trade nearly overland
will not specify, unavoidably affected the
Fall business Evils not of a commercial character, now
happily in process of correction undoubtedly caused our
ity to be Stunned by many, who would otherwise have
dealt here In spite all this, 'M0NTHLY ADVER
TISER" had marked success, and instrumental in
influencing much trade On this point have many
be mistaken. Commencing for the present
season. EARLY IN FEBRUARY, in ad vance of the years
business and under circumstances viii ch the present dis
position of the South renders much favorable it
cannot fail properly used to exercise very powerful
influence in behalf of the Commercial and Manufacturing
Interests of Baltimore.
OUR AGENT, MR.. C. c. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
issues, Including the Monthly, they be left
at our Counting Room.
r5- RATE, ONE DOLLAR PER SQUARE EACH
INSER TON.
lnE~ TERMS CASH
~ We subjoin of the PoST-OFFICES in por
ton of the Southern States, to which MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention to the fact that each paper is transmitted
responsible business man, and that the circulation
in consequence Influencing Southern trade,
Is equal to four five times the promScuous circulation
of the number of ordinary newspaper The AdUerti
will be mailed TWO THOUSAND Post offices,
and a considerable circulation in Arkansas Louisi-
and Texas