Columbia Democrat and Bloomsburg general advertiser. [volume] (Bloomsburg, Pa.) 1850-1866, 1860-06-16
Trade and Manufactures ofPhll
adelphia,
7he"Gie Booh;' Josiaess-G. G. Evaas.

III our article Of last Saturday we re-
marked that modern business enterprise Is
exhibited in variety OF forms. Now, this,
of course, assumes the fact that there Is
enterprise in trade, that pecuniary trans.
actions are large, and that mcanness is no
longer prominent, essential feature OF
monetary career. That these assumptions
are simply truth, the history, present ex-
tent and position of the "gift book esta-
blishment' of G. G. Evans, 439 Chestnut
street, Philadelphia, is sufficient proof.
Mr.. Evans not many years ago was
comparatively poor man and unknow per-
sonagc. At his first entrance into the
business with which his name is now idcn-
tilted, he encountered much ridiculc and
opposition, his trade was styled " illcglti-
mate, and he himself regarded u. little
better than cunning charlatan. But
having, as We may fairly infer, a fru faith
in his scheme and in himself, and as full
ofhope as of ingenuity, Mr.. Evans per-
severed worked oil through " the day of
small things gradually increased his
facilities, became known, was fairly fixed,
and has become at last thoroughly sue
ccssful.
We have especial pleasure, as the rep
r,sentatiyc Of Philadelphia journal,
says the IhihtdeIhia Lrmi"g JOur~0t,
in calling attention TO Mr., Evans, be-
cause, commercially at least, he is a
thorough Philadelphia lie has branch
houses ia other cities, but hi, headquarters
are in our own beautiful metropolis. lie
has resisted all allurcment to move hi, ea-
tabishment elsewhere, and has determined
to settle himself permanently in Philadcl-
phia. Having purchased the bui ding Ia
at present occupies, at cost of so, 900
Ga five story structure), and having III
vested several thou anl5 Of dollars in i'm.
provements. (such as the spiral staircase
in the centre and the dumbwaitcr," used
for conveying books from ono story to the
othcr) he considers himself as locat d
finally. In the basement is the {" store
room OF the establishments here several
hundred thousands of volumes are kept
constantly on hand, in piles extending from
the floor to height Of scvcra! feet Lit
crature is here measured by the yard
AMI information mct.l out by the square
foot. With the first fo)r, or sale.
roolu,' We suppose that most o. our read.
crs are practically acquainted 1t is thirty
feet in width by one hundred aud thirty
deep; the shelves and counters are wei
stocked with books of all sorts, sizes AMI
prizes, from 81 90 upwards indefinitely
We should judge that in this sales room
there must be fully one thousand shelves
or rather divisions o. shelves, each con
tanning from fifteen to twenty volumes
This computation il exclu i've OF the M.
mcrous works i'll the glass eases to youi
left, As you enter, and also those Oh tho
counters in the ccLtrc. In front o, tn
counters l.; 4 show case containing ~ 'ci
mems OF tn vlrou 8 gifts disp us ID, an
at the back is the ap ,rt n.n: from wl.nc
the presents are di tibutcd by the appro
pirate prison, Directly b,h nj this runs
Or rather winds, the spiral stain ca,c, wAicl
conducts you to the second story. Her
We were shown Large closet where III
major part Of the j,wclry is d,p ,sitod f.
safe keeping Here also We were show
the letter rcgist r" and the mail b.,
Hundreds of elist 1lary orders ar1 receive
and their contents noted weekly. : v'ra
mail bags are i'll daily ue, a perfect ro,
oi1icl on scale of considerable mac;li
tude is here conducted in its varou
branches over $4,000 worth OF order
is sometimes received in single Week
and Mondays mail alone amounts occa
sionally to several thousand dollars. Tn
books are sent III packages; the gifts ar
forwarded by letter,
In the second Story is also located til
room Of Mr., =. a. Abel, the adyertisin
agent, Mr. Evans, it is almo It needles
to remark, Advertiscs very heavily. Pr
haps no one i'll this country, with the ex
ccption OF Mr.. Bonner, o. the New Yor
l LrHge/, equals or exclls him in this parti
. cular. Over $50, 900 year is paid ou
by him to the various journals, both {
city and country, throughout the Unio
: and through Canada. Oftlntilnes whol
+ columns, occasionally whole pages of il
: fuential newspapers are occupied by h
= advertisements. 81, 800 was once pal
y for single notice in the Weekly IftLun
: and advertisements at the cost of sewers
> hunIrnl I,1l.r, h,., no. boo, .