The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-02-15
GUARANTEED CIRCULATION
L f. " II HO u s A " ID.
EXCLUSIVELY AMONG
THE SELECT BUSINESS MEN
OF THE


The prOpretors of the DAILY EXCHANGE, in the year
! ust closed, established system of
4 TISIN
| NEW IN BALTIMORE. The principle on which III
system is founded offers to those who may make use of
it an absolute assurance that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION IS GRATUITOUS, the whole
eXpence being betrayed by the joint contributions of the
advertisers who pay according to the space they may
require. We employ the wellknown reliable Agency
off, D. PRATT Co.. to furnish the addresses of the most
desirable buyers its books and ourselves to the
mailing of the issue, the POSTAGE on which is PRE-
PAID. The "ADVERTISER" is, therefore, sure to
reach the most favorable class of readers and the
Editorial Department made up with whatever taste and
ability may possess, ater ourselves that is pretty
sure to be acceptable TO those who may receive it. We
have no doubt that judicous advertisement in our
MONTHLY, independently of its greater circulation is
likely to attract attention than individual circu.
lar transmitted in the way because ''ADvER-
TISER exhibits at glance the entire market, and
distant purchasers thereby assured that they may
meet with assortment here-a fact not to be inferred
from circular.
As every man. in any department of business ought,
by this tme to have made his mind advertising
we do not propose to make any appeal to those who are
skepica about its advantages but to those who led
by the present state of affairs to make special effort for
SOUTHERN TRADE, and regard advertising as one of
the most effective msdes of accomplishing their purpose
confidently tender the columns of our
MONTHLY AID YER TISER,
We renew the pledge which made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our ''MONTHLY ADVERTISER" was not started til
last May, when the Spring Trade was nearly overland
causes we will not now specify unavoidably affected the
Fall business. Evils, not of commercial character now
happily in process of correction undoubtedly caused our
city to be Stunned by many, who would otherwise have
dealt here. In spite of all this 'MONTHLY ADVER
User" had marked success, and instrumental in
much trade On this point we have too many
to be mistaken Commencing for the present
season. EARLY IN FEBRUARY in vance of the years
business and under circumstances which the present dis
position of the South renders much favorable
cannot fail if properly used exercise very powerful
influence in behalf of the Commercial and Manufacturing
Interests of Baltimore.
OUR AGENT, MR.. c. C. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
era issues Including the MonthIy,) they may left
1t our Counting Room.
re- RATE, ONE DOLLAR PER SQUARE EACH
lnas- TERMS CASH
~ We subjoin some of the POsT-oFFICEs in por
lion of the Southern States, to which our MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention 10 the fact that each paper is transmitted
to responsible business man, and that the circulation
n consequence means of influencing Southern trade
IS equal to four five times the promiscuous circulation
IF the number of ordinary newspaper. The Advert
Ter will be mailed to TWO THOUSAND Post offices
md have considerable circulation in Arkansas Louis
and Texas.