The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-02-24
South WsaG West,
The proprietors fthe DAILY EXCHANGE, in the year
ust closed established system of
h d VERT ISIN

h ID Y r TISIN G,
NEW in BALTIMORE. The principle on which hit
system is founded offers to those who may make use of
absolute assurance that they will be brought into
relations with precisely the classes and sections
which they may wish to reach
THE CIRCULATION Is GRATUITOUS, the whole
expence being betrayed by the joint contributions of the
advertisers who pay according to the space they may
require. We employ the well-known reliable Agency
off, d. PRATT Co. furnish the addresses of the most
desirable buyers on its books and attend the
mailing of the issue the POSTAGE on which is PRE-
PAID. The "ADVERTISER' is therefore, sure to
reach the most favorable class readers and as the
Editorial Department is made up whatever taste and
ability wemay possess aatter ourselves is pretty
sure to be acceptable to those who may receive it. We
have no doubt that udicious advertisement in our
MONTHLY independently of its greater circulation is
more likely to attract attention than individual crcu.
lar transmitted in the way because our "ADVER-
TlSER' exhibits at glance the entire market and
distant purchasers thereby assured that they may
meet with an assortment herea fact inferred
from the circular.
As every man, in any department of business, ought
by this time to have made up his mind about advertising
do not propose make any appeal those who are
skepcal about its advantages; but to those who are led
by the present state of affairs to make special for
SOUTHERN TRADE, and regard advertising as one of
the most effective medes accomplishing their purpose
we confidently tender the columns of our
MONTHLY AD VERTISER,
We renew the pledge which we made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our MONTHLY ADvERTISERr was not started til
last May, when the Spring Trade nearly overland
causes we will not specify, unavoidaby affected the
Fall business. Evils not of commercial character now
happily in process correction undoubtedly caused our
city to be stunned by many, who would otherwise have
dealt here. In spite of all this our MONTHLY ADyER
TlSERo had marked success and was instrumental in
influencing much trade On point we have too ma Nv
assurances to be mistaken. Commencing present
season, EARLY IN FEBRUARY in advance of the years
business and under circumstances which the present dis
position of the South renders more favorable it
cannot fail if properly used exercise very powerful
influence in behalf of the Commercial and Manufacturing
Interests of Baltimore.
OUR AGENT, MR. C. C. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
eral issues Including the MonthIy they may be left
at our Counting Room
INSERTION.
Ias- TERMS CASH
81 We suboin of the PoST-OFFICES in a Dor
ton Of the Southern States, to which our MONTHLY
ADVERTISER will be sent We wish particularly to
call attention TO the fact, that each paper transmitted
to responsible business man, and that circulation
IN consequence means OF influencing Southern trade
is equal to four five times the promiscuous circulation
OF the number of an ordinary newspaper The Advert
ser will be mailed to over TWO THOUSAND Post-ofices !
and have considerable circulation in Arkansas Lousi
and Texas