New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1860-10-06
DISADVANTAGES OF ADVERTISING

The Journal Of Commerce thinks that the Henry
family should feel under great obligation to THS
TRIBUNE for the gratuitOus advertising we have
siyen to the different firms to which the members
of that family belong. We are inclined TO think
that the H., S. & T. connection do not take exactly
that view Of it. 1t is a common error 10 mistake
notoriety for fame, and il is no less bluuder to
suppose that any thing which makes man known
is good advertisement. The Journal forgets that
the circulation of this paper is not so general .
its own among the class of people who would ap-
prove of the smartness Of getting up mass meet
ing with an ostensible political purpose, but in
reality to advertise dry goods and ready made
clothing. THE TRIBUNE does not 60 much among
people who think that Southern credit is better
wortlshaying than Northern cash.
This making merchantable article Of political
principles is not new invention, and it has more
than once returned to plague the inventors. Here
tofore it has usually been desperate device of dee
perate men to prop their falling fortunes and
it is well.known fact among commercial men,
that attempts have more than once been made By
houses engaged in Southern trade to advertise
q great show of devotion to Southern interests
where subsequent events have shown that it wn
merely last, despairng effortto extend business
already too much extended, and to staye of fast
approaching ruin already staring them in the face.
We could mention instances were it worth while
But whether the purpose be to obtain monopoly
of some particular branch of trade in one section
IL -. -
present embarrassment may be escaped by future
premise the result in the long run is pretty sure
be disastrous because it arouses opposition to a
unfair advantage, and loses thus on one side al
that it can gain on the other.
Such attempts to make a pretense Of political
principles serve private and personal ends are two
edged swords which cut both ways. A Northern
man who asks Southern merchants to buy his goods
because be believes in and is devoted to the inter
eats of Slavery can hardly be surprised if Northern
not disposed to forget for the sake of market for
their merchandise, that Free Labor also has it,
interests and its rights. This system Of appealing
to sectional prejudice is pernicous ore, and We
shall oppose and expose it wherever we find it, and
if that exposure shall react upon those who resort
to it, the retributiOn is just We commend no
mans business character becau,e he agrees wi b
us in politics. We do not believe il to be sound
commercial principle to build up business, or to
aid it when failing by making politics the prop Of
mercantile credit. A man whose political primer
pies arc detestable may be aD excellent Judge Of
brandy and sugar, and never sand the one nor
- extend" the other. So enc who always votes
rjelN may keep on band very poor assortment Of
cotton and caicoes, and always ask for them more
than tbe>' can be fought for of his neghbors lie!
the purchaser go where he can be best served. But
the trader who insists upon the introduction Of
new element Of Hpetition aud announces that, in
addition to Offering large assortment of seasons
BILE goods he is prepared to prove that he holds
to the strictest evangelical doctrines, and always
votes the straight ticket, may expect that those
who don't agree with him, or who, II agreeing
with him on these points, DO ndt believe they n''o
anything to do with his sO1 ndnoss or shu as me''
chant, will 60 where men may be found VINO As''
the courage to entertain eonscientious OP'nl0D''
without regard to personal interest," ana "nV''
merchandise is none the less 9, ceDenl "ne'n''
opinions are sound or not. An '"orisinai 1aeoo''
whether in bapjoes or broadcio u.s. ma| a''''''
some customers by declaring that us shop ms 10
connection with tbs rubbish next door, and inc
rubbish next door has his turn by ann ounci"s 'n''
that establishment warns the public against 20
trash at the shop above. The contest n amusing,
if not dignifed But when the "original 'aco'''
or some more original Joshua, gets up ap's> ef OF
primary meeting ostensiby in the cause Of n dsio'
or patriotism, but really to get of his bspj"S
broadcloths, and v ruin bis neighbor BY 'evyit
tax upon honest opinion, aad catering - po!ia~