The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-03-07
AND WESTERN
South Sy3a0 west.

The proprieors of the DAILY EXCHANGE, in the year
ust closed, established a system of
AD TISIN
NEW IN BALTIMORE. The principle on which Iht
system is founded offers to those who may make of
it absolute that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION IS GRATUITOUS, the whole
being betrayed by the joint contributions of the
advertisers who pay according to the space they may
require. We employ the weknown reliable Agency
off, D. PRATT Co., to furnish the addresses of the most
desirable buyers books and attend ourselves to the
mailing of the issue, the POSTAGE on which is PRE-
PAID. The "ADVERTISER" is, therefore, to
reach the favorable class of readers and the
Editorial Department is made with whatever taste and
ability may possess, faer ourselves that is pretty
sure be acceptable to those who may receive it, We
have no doubt that judicous advertisement in our
MONTHLY, independently of its greater circulation, is
likely to attract attention than an individual crcu
lar transmitted in the way, because "ADVER
TISER exhibits at glance the entire market, and
distant purchasers thereby assured that they may
with assortment herea fact not to be inferred
from the circular.
AS every man. in any department of business, ought,
by this me to have made his mind about advertising
do not propose to make any appeal to those who
skepca about its advantages but to those who led
by the present state of affairs to make special effort for
SOUTHERN TRADE, and regard advertising as of
he effective modes of accomplishing their purpose
Confidently tender the columns of our
MONTHLY VERTISER,
We renew the pledge which made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our "MONTHLY ADVERTISER" was not started til
last May, when the Spring Trade was nearly overland
will not specify unavoidably affected the
Fall business Evils, not of commercial character, now
happily in process of correction undoubtedly caused
ty to be Stunned by many, who would otherwise have
dealt here. In spite of all this our 'MONTHLY ADVER
User" had marked success, and instrumental in
be mistaken Commencing for the present
season. EARLY IN FEBRUARY, in advance of the years
business and under circumstances which the present dis
position of the South renders much favorable it
cannot fall properly used, to exercise very powerful
influence in behalf of the Commercial and Manufacturing
Interests of Baltimore.
OUR AGENT, MR.. C. c. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
eral issues Including the Monthy) or they may be left
at our Counting Room.
re- RATE, ONE DOLLAR PER SQUARE EACH
INSERTION.
ls- TERMS CASH.
W We subjoin some of the POST-OFFICES in por
ton of the Southern States, to which MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention the fact that each paper transmitted
to responsible business man, and that the circulation
in consequence means of influencing Southern trade
equal five times the promiscuous circulation
of the number of ordinary newspaper. The Advert
ser will be mailed to TWO THOUSAND Post ofices
aud have considerable circulation in Arkansas, Louis
nd