The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-02-29

The proprietors of the DAILY EXCHANGE in the year
ust closed, established system Of
A VERT TSING
NEW IN BALTIMORE The principle on which hit
system is founded offers those who may make use of
it absolute assurance that they will be brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION Is GRATUIToUS the whole
expence being betrayed by the joint contributions of the
advertisers pay according to the space they NAV
require We empl y the welknown reliable Agency
off, D. PRATT Co to furnish the addresses of the most
desirable buyers its books attend ourselves to the
mailing of the issue, the POSTAGE on which is PRE-
PAID. The "ADVERPISER' is, therefore, sure to
reach the most favorable class of readers, and the
Editorial Department is made up with whatever taste and
ability may possess aiter ourselves that pretty
to be acceptable to those who may receive it, We
have no doubt that udicious advertisement in our
MONTHLY, independently of its greater circulation is
likely attract attention than individual circu.
lar transmitted in the way because our ''ADvER-
TlSER exhibits at one glance the entire market and
distant purchasers thereby assured that they may
meet with assortment not to be inferred
from the circular.
As every man, in any department of business ought,
by this time to have made up his mind about Advertising
we do not propose to make any appeal to those who
skeptcal about its advantages but those who led
by the present state of affairs to make special effort
SOUTHERN TRADE, and regard advertising as one OF
the effective modes of accomplishing their purpose
we confidently tender the columns of our
MONTHLY I'D VERTISER,
We renew the pledge which made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our MONTHLY ADvE aTISER" not started til
last May when the Spring Trade nearly overland
will not specify, unavoidaby affected the
Fall business Evils not of commercial character now
happily process of correction undoubtedly caused our
city TO be Stunned by many, who would otherwise have
dealt here In spite of all this our "MONTHLY ADVER
TISERn had marked success and was instrumental in
infuencnRnuch trade On this point we have too ma ~
to be mistaken Commencing for the present
season. EARLY IN FEBRUARY in ad of the years
business and under circumstances viii III the present
position of the South renders much favorable
fail Improperly used, exercise very powerful
influence in behalf the Commercial and Manufacturing
Interests of Baltimore.
OUR AGENT, Mr.. C. C. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew.
eral issues Including the MonhIy they may be left
at our Counting Room.
BI RATE, ONE DOLLAR PER SQUARE EACH
INSERTION.
les- TERMS CASH
rs We suboin some of the POST OFFICES in a por
ton Of the Southern States, to which our MONTHLY
ADVERTISER will be sent We wish particularly to
call attention to the fact, that each paper transmitted
to responsible business man. that the circulation
in consequence, of influencing Southern trade
is equal four five times promiscuous circulation
of the number of ordinary newspaper The Adrerti
ser will be mailed to TWO THOUSAND Post offices
and have considerable circulation in Arkansas Louis
and Texas