The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-02-21

The prOprietors Of the DAILY EXCHANGE in the veal
ust closed, established system of
AD TTSIN
| NEW IN BALTIMORE. The principle on which Ibt
system founded offers to those who may make use Of
it absolute that they will be brought into
relations with precisely the classes and sections
| which they may wish to reach
| THE CIRCULATION IS GRATUITOUS, the whole
ezpence being betrayed by joint contributions of the
advertisers, who pay according to the space they may
| require. We employ the well-known reliable Agency
Off D. PRATT Co. to furnish the addresses of the most
desirable buyers its books and attend ourselves to the
mailing of the issue the POSTAGE on which is PRE-
PAID. The "ADVER FISER" is, therefore, sure to
reach the most favorable class of readers and as the
Editorial Department is made up with whatever taste and
ability may possess haer ourselves that is pretty
sure to be acceptable to those who may receive it, We
have no doubt that udicious advertisement in our
MONTHLY, independently of its greater circulation is
more likely to attract attention than individual circu.
lar transmitted in the way, because our ADVER-
User" exhibits at glance the entire market and
distant purchasers thereby assured that they may
meet with assortment here-a to be inferred
from the circular.
As every man, in any department of business ought
by this time to have made his mind about advertising
we do not propose to make any appeal those who are
skepca about its advantages but to those who are led
by the present state of affairs make special effort for
SOUTHERN TRADE, and regard advertising as one of
the most effective modes of accomplishing their purpose
we confidently tender the columns of our
MONTHLY I'D YER ISER,
We renew the pledge which we made last year. OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our MONTHLY ADvERTIsERo was not started til
last May, when the Spring Trade nearly overland
causes we will not specify unavodably affected the
Fall business. Evils, not of commercial character now
happily in process of correction undoubtedly caused
city to be Stunned by many who would otherwise have
dealt here. In spite of all this ''M0NTHLY ADVER
User" had marked success and instrumental in
influencing much trade On this point have too many
assurances to be mistaken Commencing for the present
season, EARLY IN FEBRUARY in ad of the years
business and under circumstances which present dis
position of the South renders much more favorable it
cannot fail if properly used, exercise very powerful
influence in behalf the Commercial and Manufacturing
Interests of Baltimore.
OUR AGENT, MR.. C. C. HOFFMAN, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
eral issues Including the Monthy they may be left
at our Counting Room.
re- RATE, ONE DOLLAR PER SQUARE EACH
INSERTION.
lgE9~ TERMS CASH.
o." We subjoin some of the POST OFFICES in a DOR
ton Of the Southern States, to which our MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention to the fact that each paper transmitted
to responsible business man. and that the circulation
in consequence, of influencing Southern trade
is equal four five times the promiscuous circulation
of the number of ordinary newspaper. The Adreri
ser will be mailed to TWO THOUSAND Post Offices
and have considerable circulation in Arkansas Louis
and Texas