The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1860-03-05

The proprietors Of the DAILY EXCHANGE, in the year
ust closed established system Of
AD TISIN
NEW IN BALTIMORE. The principle on which hit
system founded, offers to those may use of
it absolute that they will brought into
relations with precisely the classes and sections
which they may wish to reach.
THE CIRCULATION Is GRATUITOUS, the whole
epence being betrayed by the joint contributions the
advertisers who pay according to the space they may
require. We employ the weLknown reliable Agency
Off D. PRATT CO. to furnish the addresses the
desirable buyers its books and attend ourselves the
mailing Of the issue, the POSTAGE which is PRE-
PAID. The ''ADVERTISER' is, therefore, to
reach the favorable of readers, and as the
Editorial Department made up with whatever taste and
ability may possess, hater ourselves that is pretty
to be acceptable to those who may receive it. We
have no doubt that judcious advertisement in
MONTHLY, independently of its greater circulation, is
likely to attract attention than individual crcu
lar transmitted in the way, because 'ADVER
TISER exhibits at one glance the entire market, and
distant purchasers thereby assured that they may
meet with assortment here-a fact not to be inferred
from the circular
As every man, any department of business ought,
by this time made up his mind about advertising,
do not propose to make any appeal to those who
skeptca about its advantages but to those who led
by the present affairs make special effort for
SOUTHERN TRADE, and regard advertising as one of
he most effective medes of accomplishing their purpose
'onfdently tender the columns of our
MONTHLY AID VERTTSER,
We the pledge which made last year, OF
EXCLUDING ALL ADVERTISEMENTS COMPETING
WITH BALTIMORE INTERESTS.
Our ''MoNTHLY ADVERTISER was not started til
last May, when the Spring Trade nearly overland
will not specify, unavodably affected the
Fall business. Evils not of commercial character,
happily in process OF correction undoubtedly caused
ity to be Stunned by many who would otherwise have
dealt here. In spite of all this, ''M0NTHLY ADVER
TISER' had marked success and instrumental in
influencing much trade On this point have too many
to be mistaken Commencing, for the present
season, EARLY IN FEBRUARY in ad vance of the years
business and under circumstances which the present dis
position the South renders much favorable it
cannot fail properly used exercise very powerful
influence in behalf of the Commercial and Manufacturing
Interests of Baltimore.
OUR AGENT, MR.. C. C. HOFFMAN,, is now en-
gagged in RECEIVING ADVERTISEMENTS for our sew
era issues Including the MonthIy they may be left
at our Counting Room.
a1- RATE, ONE DOLLAR PER SQUARE EACH
TNSER TION.
ms- TERMS CASH
~ We suhjoin some of the POST OFFICES in por
ton of the Southern States to which MONTHLY
ADVERTISER will be sent. We wish particularly to
call attention to the fact that each paper transmitted
responsible business man, and that the circulation,
in consequence of influencing Southern trade,
is equal five times the promiscuous circulation
of the number of ordinary newspaper The Advert
will be mailed to TWO THOUSAND Post Offices
and have considerable circulation in Arkansas Lous
and Texas.