The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-10-12

paccs NJ busness The consequence vast .o,t or
nv iourna In many Of these tho reading s oa, n
quantity and often in the opinion OF most re ders n ma
y TO that Of the Nmes John Ba alters s habits slow
vet 10 learn that these penny journals great number
and variety business announcement q are SUPERIOR me-
,ha M each Of them IN the nrs place.
Next they 80 into the hands, the houses. homes and
shops Of vast namoermr,ch poor and middle class
tisements and ALL and beco me familiar TO every member
Of the household The Tin s on the other hand is looked
over ne SoIn.ns no use by the merchant or man Of
puslress ana then aes .royed or sent away.
Not one half Of the middle and better class Of citizens
ever have the Time their houses while ninety nine
hour when il is AIKEN away Besides the Times has such
a multiplicity OF advertisements, great majority Of
wncn are o. subjects like real estate auction and joint
STOCK comp Anes only interesting to the few while the
limited mber and interesting nature OF tho sdvertse
ments IT. tho cheap family paper, them be uni
versay read. fancy the propretors of the cheap pa
pers might increase their advertising patronage very
largely by putting the price very low, following tho
ample Of the Manchester Gua,sa and putting in all ad
vertisements OF places wanted, &c, at sxpence line
Ihey would then be ut once the cheapest and before the
most readers.
The style, seo, of the cheap papers has greater sim
plicy and Is every way better adapted the popular
taste than the stately philosophy of the cadng journal
There are nos halt as many interesting letters on popular
topics in the Times there used be; the and eye
Of the masses being reachedee much directly and
universally in the columns of the Star, Standard or
Telegraph
Exiingmsh the light of the fixed star Sirius, and it
would be thousands of years before It's brilliant twink
ling would cease TO illuminate planet Extingush the
sun, and considerable time would then eapse before
nightwo overtake the earth The leading courts and
foreign In Europe have been accustomed to
look upon the Times the leading exponent Of British
opinion that its actual position and influence will have
10 be on the for years before Austrian grand
duke, Neap0tan tyrant, Romish statesman priest
will lind out that this paper no longer takes the lead in
English politics.
One great thing that has given the Times position both
at home and abroad the number Of business circulars
from commercial houses and banking establishments that
have appeared from time to time in the money article
The Times is mperious and will not notice the circulars
and announcements Of business house unless they
always sent exclusively to the Times Other papers
content to print them on the day Of their
contemporaries. Business beginning 10 find
that their circulars and will do them
good when printed in the money articles Of several
other papers than when in the Times alone. The
quence is this class Of and is
becoming distributed wide surface.
Another class Of journals has arisen that appears to be
peculiar TO London They local parish papers, pub
lished usually once week. Friday Saturday, and
sold in great numbers penny "A half penny London
has dozen Of these papers They constantly
increasing, and most of them permanently esab-
lished, very few started having been discontinued
The following list Of such readily picked up in
half dozen Offices with the number OF the current
showing the number of weeks each has been esab
lished and the price at which they are sod-