East Saginaw courier. (East Saginaw, Mich.) 1859-18??, 1859-12-22
Correspondence Of the Courier.
CHICAGO, Dec. 10, 1859.

MEssRs. EDIToRs:-Chicago has settled
down upon the usual winter level. The
close of navigation has shut off the main
outlet for produce, Of which she is now
the world famousdepot. Everything, how
ever, is in better condition, and the as
spcct more cheerful than in preceding
seasons for some years past. The Holiday
trade is no small feature here, and has
been literally provided for by our mer-
chants. Especially do the Booksellers reap
a golden harvest in the season of Gift
making. The follows is from one of our
leading dailes, and has been reproduced
by one or two Others doing nomore than
Justice to ono of our Chicago establish
mcnts, which presents novel attractions
to the Northwest:
One of the features Of our Chicago
Book Trade, is the great Gift Book Store
of Messrs. j. a. Colby & Co, No. lis
Randolph street, Chicago, which has, since
it's establishment some years ago, been
constantly on the increase, and now gives
employment to large force of clerks and
assistants in the various departments of
selling, mailing and shipping. Other
Gift enterprises, so called. have come and
gone; older Book concerns of the usual
class have passed out of existence before
the pressure of the times, but Mr.. Colby
seems as busy and successful as ever
just now his windows, show cases and
shelves glitter and CLEAN with superb
variety of Holiday Books. The old stan
dard authors have come out bravely in
cold and fine morocco TO meet the de-
mand of the Gift season, which however
with this house lasts the whole year round.
There is not in Chicago to-day richer
display than at Colby's where the old po-
cts, the novelists and dramatist are in
holiday attire, awaiting to elicit the
smiles they are literally BOUND to win
when the giver by their aid asks remem-
brance. Let any one send for one of Mr..
Collfy's handsome catalogues, which are
mailed free to any address, and see how
and what his promises and prices are, as
they are, rs they are therein all set forth.
He has such facilities that he can till an
order for Books as chcaply as can be done
at New York.
But the reader asks chow is it about
the Gif,s?" If Mr. Colby sells his books
for no more than his ncighbors, how can
he give the purchaser his chance to draw
any one of the rich and beautiful articles
of iewelry that form the contense of one
of the elegant show.cases-a prominent
ornament Of his store?
just here is the reason, and | confess
it is satisfactory to me. He buys books
at the East for READY CASH, and could
undersell his neighbors and yet make a
handsome profit. He prefers to extend
his trade aud double his sales by divid
ing this advantage with the book pur
chaser here. The dividend for the latte,
is chance at this jewelry and almost
; daily Mr.. Colby receives acknowlcdg
ments Of watches and valuable gifts tina
are sent by mail aud express TO all parts
of the country.
Now, what can be fairer than this?-
Let us say you buy dollar volume
| 1t is the same price you would pay else
where. No matter what it cost Mr.. Col
bv. He is content to share the profit
with YOU who patronize him, and thus q
t gift varying IN value from fifty cents t.
one hundred dollars will be given will
every book at the time Of purchase
This is the key to Mr.. Colby's success
: This it is that fills his store with custom
ers daily, throughout dull season.
Has not his establishment and its attrac
tions a special claim for the Holidays
IL would seem so.