The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-24

dence, indomitable will, energy and perseverance,
should have achieved so immense, so brilliant
success. There 10 cut one adjective which ex
has advertised! Whole broadsides-nay, whole
sheets of the most expensive newspapers. Thou
sands and thousands of dollars have been ex-
pended by him with most lavish Indifference
and superb generosity, as if he possessed the
veritable lamp of Aladdin! And how he still
continues to advertise What notices What
puffs mot only pufts, indeed, but real tempests
of praise. Truly they take the winds out of
everybody else's sails. Not content with gaining
very large fortune, he desires to enhance, to in
crease it, to make it perfectly Historian: he must
become the Baron Rothchild Of the press. He has
been as victorious as Cesar; and not content with
overcoming all creation by his last coup deat, he
g already signing for new worlds to conquer.
That idea of giving ten thousand dollars to the
Mount Vernon fund, and at the same time acquir-
ing Edward Everett, was worthy of Napoleon. It
was movement of astonishing magniicense. It
was sublime None but a first rate manager could
ever have conceived or executed it.
1t surprised the public; it took the community
by Storm 1t authorized the issuing of half a mil
lion copies of the LEDGER, and, what is more, it
sold them. People in the Streets people in houses,
people in places of public resort people in cars
all the world and his wife and children, bought
the paper with intense curiosity, and read it with
insane delight. We were astonished. In fact, the
force of establishment can no further go. We do
not think that whatever Mr. Bonner may do-and we
re in momentary expectation Of his doing some
thing stunnlng-We cannot be moved were utterly
amazed than we have been. Henceforth- though
the ghost Of Shakspere were to be engaged at a
thousand dollars a line to write new tragedies for
the LEDGER, as much better than Hamlet and
Otheo, as they than the librett ofItalian ope-
ras-we can be reused to no more vivid an emotion
than languid surprise.
1t is well for the ounces to cry humbug! But
what humbug is there in making three thousand
dollars week? What humbug in having gained a
circulation for single paper larger than that OF
all the other weeklies of New York put together
half dozen dailies included? What humbug in en-
gaging the very first minds of the country, regu
lar contributors; inclusive of the most accomplish
orator. the most beautiful writer, and the most de-
voted patriot of his day? What humbug in gaining
the good will of any number offellow citizens and
the laudatons of all the journals, inclusive of The
Constellation? Is it not very "bewildering"
Verify, to use phrase of the vulgar, it IS
'nothig else.' And are we disturbed by any
emotions of envy at such unparalleled triumph !
Not bit of it. We are, on the contrary, rejoiced.
We should be truly glad to learn that the name Of
Mr.. Bonner's subscribers was legion
Such as the North
Poured never from her frozen loins, to cross
Rhene and the Danan,
and that in lS60 when the census takers of the
United States shall go about to number the tribes,
they shall find every man, woman and child, of
every creed and color each holding in his or her
hand the last number of the New YORK LEDGER.
Glory, then, to the bewildering Bonner We be-
stow upon him the Persian's benedictiod: MAY
he live thousand years; may his shadow never be
less!"