Staunton vindicator and general advertiser. (Staunton, Augusta County, Va.) 1858-1860, 1859-03-26
HeW to Sustain your Local Paper.

Lay aside your fears tlrat.the Editor
will get rich faster than his .neighbors. -
We have never heard of man making more
than a decent living by publication Of a
country newspaper, even if he had ever
such a. good business. A case in point is
an acquaintance of ours, who has been pub
fishing some some six or seven years, has
had all the business of his own town and
county, and large portion of that of the
surrounding but with all this he gets into
as tight pinches for money to buy his white
paper with as any other publisher with
whom we are acquainted.
2.-If the paper agrees with your ways
of thinking, subscribe and pay for it, and
persuade your neighbors of the same mind
to Ego and do likewise Do not tell the
editor to send Scur paper, without paying,
and when you get to owe two or three dol
lars tell your friends who speak of it, that
the paper is Of no account, that it will burst
up one of these days. The way, under such
a state Of the case, to keep a paper from
bursting up" is for each subscriber TO
keep the editors books free from charges
against himself Once we had to close,
and on posting up, found we had booked
and outstanding some 5000 more than we
had capital invested This thing Of apply
ing the credit system to the newspaper bu-
siness may be ikened to farmer selling
out his crop, a bushel to the man. The
sum each owes for the bushel does not seem
of any account to the debtor. but the ag-
gregate of these bushels may make or break
the poor deliver in the soil.
3.-If you have father, mother, broth
er, sister, or friend Of any kind. residing at
distance, and are able, subscribe, pay for
and send them copy.
4.-lf you have any printing you wish
done, do net '.jew" the editor down to a
starvation price, and when he comes to
make purchase of you spike on the tariff.
5.-lf you have any advertising or job
work to be done, take it to your county pa
per, except, perhaps you may wish to ad-
vertise in more than one paper.
6.-Do not run off to the city to get your
handbills, labels, cards, &c., printed, be-
cause, forsooth you can get reduction of a
few cents in price. Support your own as
you wish to be supported A man who is
always running away from home with his
business, little deserves the patronage Of
the community in which he lives and, as
far as we are concerned, such will receive
the "cold shoulder" M
IF you have the control of any legal
advertising. send it to your friend This
kind OF business pays better than any other
and the more you can send to the editor OF
your paper, the better for him and it, In
proportion to the amount of the receipts Of
a paper, is an editor enabled to make il
useful, amusing and entertaing to the com
uuniey III which IL is published.
S.-Do not expect much Of paper whel
an editor is driven to be his own composite
proof reader, pressman and ''devil;" ant
has to run all over town every forenoon il
the vain search for a 3'quarter" to buy some
thing for his dinner.
9.-Do not expect the editor to make
honorable mention Of you or your business
every few weeks for nothing. The space
in paper, and mans time, are wortl
something, and every notice comes back t.
the drawer of the recipient in dollars ant
cents. An editor should not be allowed tt
60 hungry, barebacked or barefooted. They
''eat, drink and wear, just like other peo
ple."
1O.-Ift the editor owes you shilling, d.
not chase him from "rosy morn to balm,
eve" for it, and when you happen to get thu
balance on the other side, 'cut the gentle
mans acquaintance.
n.-"Finally, my brethren" if 20,
wish to properly sustain your county pape
to live. the balance Of your days in peac
with God and man, and occupy seat il
Paradise after death, practice the Colder
Rule-"Do unto others as you wish the
wyuld do unto you," under like circumstan
ces. -E:rehonge Paper.