The Lancaster ledger. [volume] (Lancaster, S.C.) 1852-1905, 1859-06-22

HI""r', newspaper which has stood |
IN the foremost rank Of public journals /
III the United States for over sixty years.
ENrERrRIsE BUSINESS ExEMpLIFIEp.
The subject OF business enterprise nat.
uraiIy commands large share of the
thoughts Of the American people Hence
the theory of any new branch of business
IS anX'ousIy inquired onto, AS well as the
tact whether 1t pays or not. Among the
establishments Introducing novel features
INTO business, in place Of the stereotyped
and tlme.sanctioned forms, the Gift Book
Enterprise stands first. 1t has accomplish.
ed Tar greater success than any OF the
modern improvements. Advertising in
the public Journals, when attempted on a
large scale, was condemned bv everybody
as Injurious to the interests of trade but
as always is the case with "A good idea.
1t PtoSpercd, until every one now advcrtl.
SeS rs u necessity. George G. Evans, the
originator Of the Gift Book En,crprise
system, was born at bingham, Maine
Ills father is An eminent physician Of that
State, and his uncle Hon. George Evans
has represented Maine for many years ia
the United States Senate. Mr.. Evans
early years, were spent in Lowell, Mass.
where he started the first Book Enter
PRISE ever projected; since which time he
has opened over one hundred and fifty
branch stoles. The main establishment
IS No. 430 Chcsnut Street, Philadelphia.
Mr.. Evans has a host of imtafors some
OF them cheat the public by advertising
themselves the miTinators Of the business.
AMI bring down condemnation. not only
on themselves hUt on the man whose
trad" they are coun.crfeitiug. Because
S"inU.egs or :gGoramuses, in any trade.
suhJ"ct 10 - ,yss, we are not therefore TO
censurc men engaged in legitimate trade:
because "Peter Funk" traders in watches
deceive aud cheat the public, honest
w"tchmakers are not to be denounced
end avoided and so, because npnber
Of Peter Funk" concerns in the Gift
look Business, encouraged Lv the great
success OF Evans Enterprise, sprung up
in New York, and for a time cheated
those who were deIuded into dealing with
them, there is no reason that fair, Hbe.
raj and energetic publisher should be con.
demned with them. No injustice could
he greater.
Evans purchases whole editions of books
that he does not publish himself, at the
lowest figures; sells them at regular re.
tail prices, and gives premium with each
book; in every $4,000 worth Of books
he appropriates $4,000 worth Of Jeweirv.
watches, DC, which are given away with
the books, purchasers often receiving gold
watches, costly canoes, silverplated ware,
silk dress patters &c, &c.
Mr. Evans originated the Git Book
Business in 1854, and his great success
IN 1t Is the result OF The energy, the integ
rity, and the .liberaiity that have charsc-
terI2ed his course from that day TO the
present.
In addition to the above just tribute to
tho merits of Mr.. Evans, and the UNEQUAL.
led success oi'his popular enterprise, we
take great pleasure in bearing testimony
to the high integrity which has ever
characterized his muItiiatious business
transactions, establishing for himself and
his house name above suspicion or re.
proach, and fame which must lead it's
possessor to fortune and renown.' This is
no spasmodic effort on our. part, at full
some eulogism /, it is the plain recital of
seIteXistent FACTS, read and known Of all
men in our State, to whom Mr.. Evans and
his business operations are extensively
known. We have dealt with Mr.. Evans
for years, personally, and conversed with
scores of Others who have sent him their
money and orders, and received Books
and valuable Gifts in return and it is
certainly a higher need Of praise than
usually falls to the ordinary lot Of man
to be able, truthfulIy, to say, that in no
single instance have We ever heard. the
first word. Of dissatisfaction expressed.
His assortment of Books embraces the
standard works Of tho languages, and
every department of American literature
and through his agency, vast numbers OF
useful books have been spread through
every part Of the. country, to the grea,
advantage of the rising generation ; and
IN this respect, he may very properly be
bald to De public benefactor.