Raftsman's journal. [volume] (Clearfield, Pa.) 1854-1948, 1859-07-11


air. Mr.. Lamountain was slightly injured a
bout his limbs, but all the others reached the
ground safc.''
From the Philadelphia (Penn'a) Inquirer. a
newspaper which has stood in the foremost
rank OF public jurnals in the United States
for over sixty years.
ENTERPRISE IN BUSINESS sExEMpLIFIED.-The
subject of business enterprise naturally COM
mands large share of the thoughts of the A
merican people. Hence the theory of any new
branch of business is anXiously inquired into,
as well as the fact whether it pays not. A
mong the establishments Introducing novel
features into business, in place of the stero-
typed and times sanctioned forms, the Gilt
Book Enterprise stands first. II has accom-
pllShed lar greater success than am of the
modern improvements. Advertising in the
public Journals, when attempted on large
scale, was condemned by everybody as inju-
rious TO the interests of trade; but rs always
is the case with good idea, if prospered, un-
til every one now adyertifes necessity.
GIG. Evans, the originator Of the Gift Book En-
terprse System, was born at Bingham, Maine.
His father is an eminent physician of that
State, and his uncle, Hon. George Evans has
represented Maine for many years in the mi
ted States Senate. Mr.. Evans carly years
were spent in Lowell, Mass, where he started
the first Book Enterprise ever projected since
which time he has opened over Ole hundred
and fifty branch stores. The main establish
ment is No. 439 Chestnut street, Philadelphia.
Mr.. Evans has host of imitators some of
them cheat the public by advertising them
selves the originators of the business, and
bring down condemnation, not only on them
selves, but on the man whose trade they are
counterfeiting. Because SwindlerS are igno-
ramuses, in any trade, subject US to loss, we
are not therefore to censure men engaged in
legitimate trade; because ssPeter Funk ira
ders in watches deceive and cheat the public,
honest watchmakers not to be denounced
and avoided; and so, because a number of
s'Peter Funk concerns in the Gift Book Bu-
sincSs, encouraged by the g:eat success of e
vans Enterprise, sprung up in New York, and
for time cheated those who were deluded in
TO dealing with them, there is no reason that
fair, liberal and energetic publisher should
be condemned with them. No injustice could
be greater.
Evans purchases whole editions of books
that he does not publish himself, at the low
est figures; sells them at regular retail prices
and gives premium with each book; in eve
ry $4,000 worth OF books he appropriates
$4,000 worth of jewelry, watches. &c, which
are given away with the books, purchasers Of
ten receiving gold watches, costly canoes, sill
yer-platcd ware, silk dress patterns &c.
Mr.. Evans originated the Gift Book Business
in 1854, and his great success in it is result OF
the energy, the integrity, and the liberality
that have characterized his course from that
day TO the present.
In addition to the above just tribute to the
merits of Mr.. Evans, and the uneQualled sue
cess of his popular enterprise, we take great
pleasure in bearing testimony to the high in
tegrity which has ever characterized his null
tfarious business transactions, establishing for
himself and his house name above suspicion
or reproach, and fame which must sslead its
possessor to fortune and renown.'' This is no
spasmodic effort on our part, at fulsome eulo-
gism it is the plain recital of Self-existent
facts, read and known Of all men in our State,
to whom Mr.. Evans and his business operations
are extensively known. We have dealt with
Mr.. Evans for years, personally, and conyersed
with scores of others who have sent him their
money and orders, and received Books and
valuable Gifts in return, and it is certainly
higher need of praise than usually falls to the
ordinary lot OF man to be able, truthfully, to
say, that in no single instance have we heard
the first word of dissatisfaction expressed.
His assortment of booke embraces the stand
ard works of the languages, and every depart
ment of American literature and through his
agency, vast numbers of useful books have
been spread through every part of the coun-
try, to the great advantage of the rising gene
ration; and in this respect, he may very pro-
perly be held to be public benefactor.