The daily press. (Cincinnati [Ohio) 1859-1859, 1859-04-07

| CfhlNU business AND ADVERTIBING.-NOw,
says cotemporary, that the business has COM
lnenced, it is the time to advertise in the news
papers. Those of our merchants who neglect
to do this are most surely the losers, no matter
how much business they may now be doing.
Even if they are we'll satisfied with their pros
poets, as man ever is, they will eventually lose
ground if they do not advertise. Others not
SO we'll satisfed-those who have business to
build up-seize upon the columns of the news
papers, and tell the whole world of buyers that
they, too, have goods to sell at talking prices
The customers, too, have begun to think that
those who advertise can sell the cheapest-that
they are "livo traders" and if they do nothing
more the first time, they will at least examine
the goods offered before buying elsewhere.
Thus those who do not advertise what they are
doing and what they can do, gradually lose
their custom, to the gain of the more enter
prising in the same line of business.
But every body does advertise, in greater
or less degree, in some shape or other-by
cards, by circulars, by drumming, by sign
boards, by handsome display of goods in
their windows, or in some way. They must
take some method to tell people what they have
to sell. But they take a deal of pains, and 20
to great expense, and do every thing and any
thing to increase the number of their custo-
direct, most efectual, and altogether the cheap
est, viz, by telling their story in the columns
of widely circulated newspaper. Is it not SO?
Think for one moment of the vast influence of
the daily press-remember that if you wish to
carry forward any great project, to build
railroad, get up an opera-house company and
hotel, start a bank or insurance office, then the
first man you run TO is the editor of the daily
newspaper. You wish to tell the public of
your project and at once the editor is the man
to do it for you. This is advertising. It is
not always paid for, but it is short cut to the
accomplishment of the object in view.
Very well, from all this the conclusion is In
evitablethat pu6ticiyis the only means by which
one who has goods to sell can find customers
for them. If it is good to tell hundred per-
sons that you can give them good bargains, it
is much better to tell thousand, and SO on to
the end of the chapter. The newspaper is the
means to be used for that purpose. 1t goes
everywhere, and tells your story to thousands
at the same moment. tits to the business man
better than capital, for it brings him customers,
which capital will not do. 1t is in reality the
"poor mans capital" and when coupled with
enterprise and activity, honesty and detormin-
alton, is better than gold for a foundation.
When oil are combined there is no such result
as fail.
We know very well that it is the habit of
some to undervalue advertising. Articles like
this are too often set down as but the arguments
of an interested party, and are passed over
without thought. This is not, however, always
the case. There are those who study every
means to give publicity to their business; and
mark the statement-they will always be found
among the most enterprising and successful of
our business men. One word of advice in con-
clusiOn-if you have goods to sell, tell ofh.
The question is often asked why some men
succeed in business better than others of about
the same means? The cause of their success
is, they advertise; and the place to contract for
advertisements, If you wish them in the lead
ing papers, and those that will do you the most
good in this and adjoining States, is the Gen.
eral Newspaper Agency Office, south-e Oor-
ner Of Main and Columbia streets. You will
find the agent, 8. H. PARvIS, posted up in these
matters.