The Jeffersonian. [volume] (Stroudsburg, Pa.) 1853-1911, 1859-06-30

the foremost rank of public journals in
the United States for over sixty years.
ENTERPRISE IN BUSINESS FxEMPLI-
FIED.-The subject Of business enterprise
naturally commands large share of the
thoughts of the American people. Hence
the theory of any new branch of business
is anxiously inquired into, as well as the
fact whether it pays or not. Among the
establishments Introducing novel features
into business, in place of the stcreotyped
and time-sanctioBed forms. the Gift Book
Enterprise stands first. 1t has accom-
plished far greater succefs than any OF
the modern improvements. Advertising
in the public journals, when attempted on
large scale, was condemned by every
body as injurious to the interests of trade;
but as always is the case with good idea,
it proposed, until every one now adverti-
ses as necessity. George G. Evans, the
originator Of the Gift Book Enterprise
System, was Born at Bingham, Maine =
His father is an eminent physician of
that State, and bis uncle, Hon. George
Evans has represented Maine for N any
years in the United States Senate Mr.
Evans early years were spent in Lowell
Mass, where he started the first Book
Enterprise ever projected; since which
time he has opened over one hundred and
fifty branch stores The main establish
ment is No 439 Chesnut Street, Phila-
delphia. Mr.. Evans has a host of imita-
tors; some of them cheat the public by
advertising themselves the originators oi
the business, and bring down condemna:
ton. not only on themselves, but on the
man whose trade they are counterfeiting
Because swindlers or ignoramuses, in
any trade, subject US to loss, we are no,
therefore to censure men engaged in iegit.
innate trade; because "Peter Funk" ira
ders in watches deceive and cheat the
public, honest watch makers are not tc
be denounced aud avoided; and SO, be
cause number of"Peter Funk" concerns
in the Gift Book Business, encouraged By
the great success Of Evans Enterprise
sprung up in New York, and for time
cheated those who were deluded into
dealing with them, there is no reason
that fair, liberal and energetic publish
er should be commenced with them. Nc
injustice could be greater.
Evans purchaces whole editions o.
books that be does not publish himself
at the lowest figures; sells them at regu
lar retail prices, and gives premium
with each book; in every $4,000 worth
Of books he appropriates $4,000 worth o
jewelry, watches, &C., which are givet
away With the books. purchasers Often
receiving gold watches, costly canoes
silverplated ware, silk dress patterns, SC.
&c.
Mr.. Evans originated the Gift Book
Business in 1854, and his great success.
in it is the result of the energy, the integ
rity, aud the liberality that have chsrac
terized his course from that day to the
present.
In addition to the above just tribute te
the merits of Mr. Evans and the ube
qualled success of his popular enterprise
we take great pleasure in bearing testi
mony to the high integrity which has ev
er characterized his uultifarious bust
ness transactions, establishing for hinscl
and bis house name above suspicion OF
reproach, and fame which must ''Ieac
its possessor to fortune and repown."-
This is no spasmodic effort oD our part
at fulsome euogism; it is the plain reci
tai of self-existent facts, read and known
of all men in our State, to whom Mr.
Evans and his business operations are ex
teusiVely known. We have dealt viii
Mr.. Evans for years, personally, and con
versed With scores of others who have
sent him their money and orders, and re-
ceived Books and valuable Gifts in return
aud it is certainly higher need o.
praise than usually falls to the ordianar,
lot of man to be able, truthfully, to say
that in no single instance have we evel
heard the first word of dissatisfaction ex
pressed.
His assortment Of Books embraces the
standard works of the languages, and ev
cry department Of American literature
aud through his agency, vast numbers Of
useful books have been spread throu st
every part of the country. to the gres
advantage of the rising generation; anc
10 this respect, be may very properly b.
held to be public benefactor.