Democrat and sentinel. [volume] (Ebensburg, Pa.) 1853-1866, 1859-04-20
The following is from the Cecil Wing, one OF
he most respectable Journals in the coDntry.
THE GHET BOOK y,R.nE

| ,, me P'7nclpteS on Whtch g. g. Exams. III,
To""aer q He business, conducts 1t A general
uenuilciIia'ioh on the part of many persons and
presses throughout the country, Of that branch ~
the publishing business denominated the ..GIrT
BOOK IRADE,, has induced us to devote a fa,
remarks To the subject, and TO spa aak particular.
y OF the business rs conducted by Mr.. G. q
Evans, 459 Chesnut Street, Philadelphia. with
whose principles and pract ice in the trade, we
! nave made ourselves acquainted
Because swindlers or ignoramuses. in anv trad,
SUBJECTS us to loss, we are not therefore to cen
sure linen engaged in legitimate trade. bec,u.o
| refer funk traders in watches deceive and
cheat the public, honest watchmakers are not to
pe Genounced and avoided and so, because a
number OF "Peter Funk" concerns in the Gift
Book Business. encouraged by the great succa.s
oil Evans enterprise, sprang up in various cities
ana Tor time cheated those who were deludad
INTO dealing with them, there is no reason that
| a ialr, liberal and energetic publisher should he
condemned along with them. No Injustice couId
De DC greater. People must deal with tradesmen ::
they must have watches-Shey must have book
-and let them take care to seek the place where
they can procure the articles they want. wittout
deception, ana on the most advantageous terms
Mr Evans originated the Gift Book Business
IN 1894, and his great success in it is the result
oi the energy, the Integrity, and the Hberalitv
that have characterized his course from that dav
to the present. The sham concerns that have
from tne to time arisen, in imitation of his es-
.aollshment, have now mostly persisted while
ne pursues the even tenor of his way giving
satisfaction to all who deal with him.
The harness and honesty Of .he business is not
70 DE oouoted, and are easily understood. He is
an enterprslnS man, and setting out to do
large business, he purchased his books in LARGE
quantities; IN order to increase his sales. he de-
termlned to give part Of his profits to purchasers
IN premiums. The principle of Premiums or
! ollts mas been adopted in many branches of bus
iieSS' aho' perhaps, every newspaper that has
spoken against the Gift Book Business has rec
ognlzed the principle, either i'll deductions to
GiupS' extra copies, or gifts of engravings, &C..
Evans purchases whole editions of books at the
lowest hSures; sells them at the regular retail
prices, and gives premium with each book: in
olo,Voo worth of books he appropriates $5 900
worth OF Jewery, watches &c, which are oiven
away with the books, purchasers often receiyeing
Sod watches, costly canoes, &C., In every
case OF SAFE, Evans gives what he pleases-and
surely the most lastedious moralist can find no
fault. i'
On the same principle, if man buy chest of
Tea, Is the grocer to be blamed or commended. if
ne M S,'eS ms customer few pounds of coffee into
the bargain Ihe ques,ion needs no repIy His
encouragement to American authors, publishers
ana manufacturers is very great in a single year
ne purchased from one manufacturer alone
Sao,OOO worth Of iewelry, and thousands of per
sons engaged IN printing, book binding, watch
MAKING @c'' receive employment through his
agency. ~
HIS assortment of books embraces the standard
works OF the languages, and every department of
American literature, and through his agency.
vast numbers OF useful books have been spread
through every part of the country, to the great
advantage OF the rising generation, and in this
respect he may very properly be held to be
public benefactcr.
La short, In Mr.. Evans we find an eDterprsine,
nlan-the originator of business which he has
followed with the greatest energy and strictest
integrity, until it having vast extent and i'm
poftance, host OF imitators (scne Of them hon.
est, perhaps, but ignorant Of the business. arise
and dlsappoint and cheat the public, bringing
down condemnation not only on themselves, but
ON the man whose trade they were counterfeit |
lng- To rescue Mr. Evens from this uumerited |
censure, and to state what we understand to be |
the nature OF the Gift Book Business, as estab |
lshed and conducted by him, has led to this arti |
Gle. No one who deals with him can be wrong |
I'd or disappointed; not only will the purchaser |
receive the full value of his money in books |
premium. or gift, and that often very handsome |
md valuable.