Richmond enquirer. [volume] (Richmond, Va.) 1815-1867, 1859-06-17
DIR ADVERTISING SHEET.

We clip the following from the Baltimore
Exchange and commend 1t TO the careful
reading of our merchants, manufacturers and
other business men. The first edition Of the
June No. Of the Enquirer Advertising Sheet
will he issued Oh Friday next. Advertisers
will please send in their advertisements with
out delay:
"Our attention has been called TO the Month
IL Advertiser of the Richmond Enquirer.
gotten up on a plan somewhat similar to that
proposed by the proprictorS of the Exchange.
IT presents fair opportunity for comparing
Northern with Southern enterprise. There
are 37S inches of space in its columns occupied
bv advertisements, of which New York has
Sos inches Philadelphia - inches, and Galti-
more Il incheS--thc remaining space OF 81
inches being filled by Richmond itself. Every
department Of trade and manufacturers Is re-
presented in the New York advertisements,
proving that her cnterprising men lind II to
their interest. not only tn crowd their own i'm
mcl,Sc and numerous papers with notices oil
their business, but to avail themselves OF every
opportunity Offered by the press o! distant cities
for the same purpose. 1t would be perfectly
easy for us to fill our Monthly Supplement with
matter from the same quarter, but we shall
ricidly adhere 10 our determination to exclude
all advertisements competing with Baltimore
interests. We do not ask any special favor on
that account, because we are aware that IN
promoting the prosperity of Baltimore we are
promoting our own. All that we wish to i'm
press upon orr business men, Is the idea oi all
vcrtising with more system AMI more dlScrlml-
nation No man in trade feels that he has
done himself Justice unless he has card or
notice Of some sort in some paper. lie there
fore makes contract, sends in his advertise
mcnt, reads it once or twice himself and then
lets il stand month after month in weary same
ncss-much more likely to rcpel than attract
attention. If fit Of unwonted enterprise
ovcrtaies him, hc will print his own circular
and send it BY mail to few hundred houses,
whomav thereby gather the impression that pal
timorc has one man with something to SELL out
whether there is anything else to be had tnere,
is not made to appear. Another VIII Sehu ou.
drummcrS-a very excellent plan doubtless ou'
immensely expensive, and ny no means so com
prehcnsivc as advertisements which Will reach
manv thousands Of the select men OF business
in the whole region where trade can be made
Besides nothing helps the agent IKE nfaihS
the papers of his market in the handS OF those
whose custom he is canvassng 1t gives him at
once point Of vantage and enables him to take
ground which he would not otherwise COM
mand We have no doubt that ina short time
all advertisements intended to operate at dis
tance, will be published in some such medium
as our MONTHLY SUPPLEMENT. IL certainly com
bines all the points desirable in an advertising
sheet, and as such, will sooner or later take the
place of all other agencies. At all events, it is
bv such means that New York is attempting to
draw to herself the commerce of the country,
with what success we ask our merchants them
selves to pronounce.