The Caledonian. [volume] (St. Johnsbury, Vt.) 1837-1867, 1859-03-12
How 20 Sustain Your Local Paper


papers, We may nave published il hereto
fore, but II we have, many must have forgot
ten il--so We give IL place
Lay aside your fears the Editor win
get rich faster than his neighbOrs. We have
never heard Of a man naking~moFe than a
decent living by publication N country
newspaper, even II he had ever such a good
business, A case IN point Ia an acquaintance
Of ours, who has been publishing some six
or seven years, has had all the business Of
his own town and county, and large portion
Of that Of the surrounding, but with all this
he gets into az tight pInehes for money to
buy his white paper with, a. any other pub
Usher with whom We ara acquainted.
2-lf the paper agrees with your way Of
thinking subscribe and pay for IL, aud per-
suade your neighbors Of the same mind 10
go and do likewise DO not tell the editor
TO send your paper without paying. and when
sou get to owe two or three dollars tell yout
friends who speak Of IL, that the paper il OF
no account, that Il will bust up one Of these
days. The way, under such a state Of the
case, 70 keep paper from "busting up" il
for each subscriber to keep the editors books
free from charges against himself Once we
had TO close, and on posting up, found we
had booked and outstanding some $500 more
than We had capital invested. This thing OF
applying the credit system TO the newspaper
business may be likened TO farmer selling
out his crop, bushel to a man. The sum
I a. HI a 4
any account TO the debtor but the aggregate
Of these bushels may make or break the poor
deliver IN the soil.
3-f you have father, mother, brother,
sister, or friend Of any kind. residing at
distance, and are able, subscribe. pay for and
send them a copy.
4-lf youhave any printing you wish dohc
do not "jew" the editor down to a siarvatar
price aud when he comes to make purchase
Of you spike on the tariff"
5-lfyou have any advertising or job work
to be- done, take IL to your county paper ex-
ecpt, perhaps, YOU may wish to advertise in
more than one paper.
G--Do not run of to the city TO get your
hand'bills, labch. cards, &c, printed, because,
iorsooth, you can get reduction Of fow
cents in price. Support your own as you
wish to be sGpported. A man who is always
running y'-|Saaa~ home with his business,
little deserves the patronage Of the eommu-
nifty in which ho lives and, as far as We are
concerned, such will receive the "cold shoul.
der"
III you have the control Of any legal ad-
yortising, send Il To your friend. This Kind
/ OF business pays better than any other, and
the more you can send to the editor Of your
paper the better for him and il. In proper
ton to the amount Of the receipts Of paper,
is an editor enabled TO make il useful, anus
ing and entertaining TO the community in
Z which It is published.
S.-Do not xpcet much Of paper when
the editor is driven to be his own compositor,
| proof reader, pressman and devil" and has
/ TO run all over town every forenoon in the
vain search for "quarter" to buy something
for his dinner.
! 9.-Do not expect the editor To make hon
orablo mention OF you or your business every
few weeks for nothing. The space in pa
/ per, and a mans time are worth something,
and every notice comes back to the drawer
Of the recipient in dollars and cents. An
editor should not be allowed 10 90 hungry,
bare-backed or bare-footed. They "eat,
drink and wear, just like other people"
10--If the editor owes you shilling, do
not chase him from "rosy morn to balmy
eve" for ii, and when you happen to get the
balance ON the other side, "cut the gentle
mana acquaintance"
ll.-"Finolly, my brethren" il you wish to
J properly sustain your county paper, to live
the bulnrce Of your days in peace with God
and man, and occupy scat in Paradise after
I rirHth, practice the Golden Rule, do unto
others as you would wish them to do unto
you," under like circumstances.