The star of the north. [volume] (Bloomsburg, Pa.) 1849-1866, 1859-08-17

GIFT BOOK ENTHRPRIsE -WILLiAM SAINT
CLAIR CLARK, Aoen, for d. w. CLaRK'- Great
Philadelphia Gift Book Establishment re.
Gently visited this place, aud did an exlen.
sve business.
Although somewhat allied to the Gilt
Book Enterprise ourself we are free TO
confess Mr. CLARK gentleman OF honor.
and far dealer with his patrons. He was
one oil the first 10 naugurate this mode of
selling books-one OF The pioneers in the
Gift Book Enterprise. Until within the
last Two years, he was an equal partner in
the business with G. G. Evans, who is said
TO be the originator OF the Gift Book Sales
in the United States. We do not hesitate
10 say that of the hundreds of dollars worth
of books sold, and gifts Distributed, by VIM.
Saint Clair Clark. while in Milton, not one
purchaser has sgni6ed lhe least cause of
complaint All are satisfied probably the
strongest evidence that the fullest satisfac.
lion was in all instances given.
The Endorsement o! the leading Publish
ing Houses in the United States, and the al
most unanimous and unreserved support of
the press, have sustained hIm from the
first of his dealings with the public, and we
have yet TO hear, against him the first word
OF complaint or censure.
In purchasing of Mr.. Clark the buyer
has nothing to lose, and everything to gain;
for the Gift System is no lottery us many
have been prejudiced 10 suppose; if it were
there would be a hazard or possibility of
loss 10 the investment, Of which :here is
none. 1t is known 10 The purchaser that he
is to receive an equivalent for his money I;
the book selected is furnished at Publishers
prices, which are usually from twenty 10
twenty-five per cent, less than they are
sold by booksellers generally. Aside from
this investment, which returns an equiva.
lent, present is made with each purchase,
which be it worth fifty cents or one hundred
dollars, is yet clear gain.
II is cause OF wonderment 10 many
who have benefited themselves, by giving
him their patronage, that he can render n
business profitable, when conducted on 80
liberal system. 1t is for this very reason
that he is successful The channel ofirade
is always diverted TO that course which af-
lords The most marked facilities. so that
when the regular dealer finds difficulty in
circulating but few OF his publications,
The Gift System will easily dispose of thou.
sands.
The majority of expenses in publishing
arise from the cost OF Stereotyping and ad-
verlising, the outlay being nearly the same
whether two thousand or twenty thousand
copies of book be disposed of. II a
book be successful, the average cost is
comparatively small, il otherwise, the
publication mag prove-a loss. If tine
price of books as with all other goods ould
fall 10 a much lower standard
Through the Gift System MIR. CLARK in.
ha IL, Of tha
may advertise. If new book is issued
he first ascerlains it IL is of high standard
OF merit, and if so, he purchases in large
quantities, often an entire edition, and in
variab!y pays cash, advertising the book
himself. Thus lie saves the publisher a
heavy expense, and protects him from heavy
loss, and 1t is quite eviden, that he can OBJ
tain his books at nearly one half the price
paid by those who buy lew at time on
the credit system.
AS with the books so with the gifts, Law
ishingly sea tered among his patrons His
goods are manufactured for, or i'm poaed to,
him direct, economisng the many pro fits
goods reach the final purchaser.
We reilerale, distinctly that this system is
no lottery. The gifts which he adverlises
accompany the books in every instance
The Enterprise commends itself, the plan
of operation being plain simple and hon
orable. To persons whose means are limited
the opportunity is presented of possessing a
valuable library, at comparatively small
outlay. From the manner in which he
has arranged his enterprlse-a secret
known 10 himself alone-the value of gift
does not depend in the least upon the price
of the book purchased, for often person
purchasing dollar book obtains gift
worth from fifty 10 hundred dollars.
For books, or Catalogues containing par.
ticuars, address, D. w. CLARK, SO6, Spring
Garden ST., Philadelphia.