Daily Iowa State Democrat. [volume] (Davenport, Iowa) 1856-1859, 1859-08-26

WearlneS9.
"ADvERTIsR--Now IS THE TINE.
The GAZETTE ON ADvERrIsING.-H any disin-
terested man we're called upon to specify
the qualities for which the Gazette is pre-
eminently distinguished. he would at once
single out its impudence and mendscity-
Both qualities were fully displayed in
Dragging, swaggering, Boosting, blowing,
false, malicious and ridiculous article. puff
fing itself and slandering the DxxocRAr, and
the News. which appeared in yesterdays
impression. Fortunately. the puff, go elab
orately prepared. carried with it its own
corrective, aud answered itself. We advert
to it now, not because we spprehend the
least injury from its falsehoods, but because
We are determined to put a stop to those
attacks on our business, and credit. By the
time the Gazette is little older, it will
learn, in its fulsome and sickening eulogies
upon itself and its delectible editors, to re
frain from its charact eristic libels upon US
and our establishment. When we were boys
at school. we recollsct writing in our copy
books, the following sentiment -" Never
sound the trumpet of your own praise"
the counsel made deep impression on our
mind, and in obedience to it's teachings We
have always studiously avoided everything
that had the slightest appearance of self
glorification. In our modesty, it is proba-
BILE that we have sometimes done injustice
to ourselves. We should be false to our
friends, false to everything and everybody.
however, il we did not, when assailed. tell
the people what We are doing. and how we
do it.
In the first place, it is uoquali6edly false
that the circulation of the Gazette is larger
than the combined circulstions Of the DEM
ocyat and the Ners What the daily and
weekly issue of the News may be. we have
never taken the trouble to inquire. though
We trust and believe that it enjoys q res
pectable patronage. But we do know all
about the circulation of the Democrat, and
almost a. much about the circulation Of the
Gazette. and We here boldly, deliberately
and sdvisedly declare that the daily issue
of the Democrat 10 about equal to that OF
the Gazette. with oil its boasting. Our
circulation may be little greater or lit.
tie less than the Gazette's: the difference is
triAiDg either way. Our weekly circulation
exceeds that of the Gazette. and 10 constantly
increasing. A comparison of our list OF
weekly subscribers With the weekly sub
scription list Of the Gazette would show .
difference in our favor Of ct least eighty
names Though both Add and Alf Sanders
are we'll aware Of this fact, with brazen
foreheads and disregard of truth almost
alarming. they unblushingly daily repeat
the falsehood that their circulation vastly
exceeds ours. To most men such shame.
less mendacity would be surprising. but We
have seen the Gazette lie % often, lie wick
edly. lie maliciously, that We are not aston
ished at any false and slanderous statement
it may make. So mnch for our respective
circulations. It 10 true that generally
speaking the best advertising medium is the
journal with the largest cireulation-and
other things being equal, If the Gasstts had
larger subscription than the Democrat. 1t
would afford greater ftcilities for bringing
to the notice of the public. But other
things ere not equal. and even ifths Gazette
had the largest circulation. it would not be
the most advantageous paper for advertiser
--and tor very good reason. Let us ssk any
candid reader which Of the three paper,
when they are lying together, do nine men
out Of ten first take up. The Nss3 The Go.
ssstsi Never. Every observing. truthful
man win admit that whore the three p psrs
are taken together. the Nsss and the Co.
sstss are LEFT untoushsd. until the sootsnts Of
the Damessss have been dsvoursd snd d..
gsstsd. Il mot that soi We have been
sold time and time again. By leading Re
publissns, that the Dsmssvsl is the only
'iss paper In VOWS. Nay more. . 1spnbll.
sss ssstlsasa doiag buslasss ssasly eppes.
its he osSssss easA sst long ass assured
u. shAt hs bed sias sseslas 1spshalsaa
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sshsssibs ~ Themselves. ssas every nsss'
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