Montgomery County sentinel. [volume] (Rockville, Md.) 1855-1974, 1859-08-05
ROCKVILLE, MARYLAND FRIDAY MORNING. AUGUST 8 1859

as he saw them, until he appeased his
tormentors by buying Ledger.
He has exhibited the same skill, tact,
and judgment in securing editorial COM
ments and notices from the press. From
the time when he commenced by paying
Fanny Fern 500 per column, to his
last bold and muifcent venture of So
600 to Edward Everett for the Mount
Vernon Fund, he has not failed in
single instance to '.get the worth of his
money" in the shape of a splendid adj
yertisement in the establishment Of news
paper readers throughout the land
For thus opening up new fields Of en-
terprisc and demonstrating beyond cavil
or skepticism the woundrous efficacy and
magnificent results of advertising, Bon
ner has laid the whole newspaper press
under lasting obligations. lie has been
the pioneer in comparatively unexplor-
ed region, has advanced to point lith-
erto undreamed of, aud, as with all adj
veEturous discoveries, hosts of others
will follow in his wake, still farther and
perhaps equally startling achievements
be made, and advertising will come to be
one of the acknowledged forces of our
nature.
But great as has been his outlay, Bon
ner has found it an immediate paying in
vestment The results have been quick
and palpable as they have been prodi-
| gious. The circulation of the Ledger,
as we are reliably informed, is now verg-
ing rapidly upon half million. His
regular advertising bills with S. M. Pet
tegill & Co., his advertising agents, last
year amounted to about eighty thousand
dollars, to say nothing of his indirect
expenditures in the same channel, such
as the Mount Vernon contribution, &c
Since the commencement of the present
year he gave Messrs. Pettengill a single
order for thirty thousand dollars, being
for the publication of the first part of the
story of The Hidden Hand" by Mrs.
Southworth, in over one thousand differ
ent newspapers throughout the United
States and Canada.
Nor is he the man to pause here. In
the realms of mind there are always
'more worlds to conquer" and it is not
likely that after such splendid achieve
ments he will be satisfied to rest upon
his laurels. The energy, foresight, and
sagaeity which has thus far enabled him
to distance all competition, instead of
relaxing at this stage Of his progress,
will be apt to lead to still greater efforts
and still grander results.
We do not mean to say that Bonner
has made advertising supply the place of
merit That it will never do, and those
who proceeded upon this fallacy, while
they may attain temporary, will be GER
tain to fail of permanent, success. But
by securing the most distinguished talent,
and making that fact patent to the world
with mastery skill, an unfinching tena-
city Of purpose, and to an unprecedented
extent-both at cost the mention Of
which would have frightened most men
he has accomplished, in three years,
what he could not otherwise have done
in lifetime.
These facts furnish an instructive and
valuable lesson to men in other depart
ments Of business, and should set to
thinking all who seek to widen their
spheres Of operations, and would accole-
rate the slow process Of the laggard,
time. There is the same proportionate
opportunities for the display of the same
qualities in other fields Of enterprise, and
when followed up judiciously and persc-
yeringly, they will be attended with pro-
portionately marvellous results.