Nashville union and American. [volume] (Nashville, Tenn.) 1853-1862, 1859-01-01

The Boston Herald apIV remai ksi There has been
a widespread miscOnaep'iOn, very g'neral aud
very popular error as sell The part Of the Iubte
as on the part OF publishers o. lhi' question Aud
il appears TO US that nov is good lime, At he De-
ginning of the new year, to examine he whole sui
ject aud determine dehaitsly who and whst rs-i
paper patrons are to the shf thsIs III dsiios bas
been doae upon either side, new Leaf nay be
! turned over With the eomiOg in o. tie new year ard
the true resiiOas bstEseu publishers thercu toners
ard he public. be placed upon fair and 'quratls
basis. Ia the proper determination Of this 'estioa
is Involved the determination Of The editorial sad
business pal oy which each pager villparsus.
The pos ullr idea has been that . e}usiantreadsr
Of your ibyaluabls Sheet ssubsorbsr from The
commencement" "a ddy reader have pe,aiar
eI4ims upon the eitor, which sn.itle them q crowd
their dull aud pr sy cOmmuoications oPoa his hsnSs
AID 10 be very ibd gnant, to consider themselves
bIdIy treated, and to threaten to wilhJraW their
patronage, if the editor does not pubish every has
they send Another popular idea has bssu that 30,
ausiutanes with an editor entities mau 10 use the
columns Of the newspaper to ruf up himself or mu-
tual lends aad to be very abusive and insuldrg u
his IN .easouabls demands are not complied win.
Ano, her popular es has beea that representatives.
Of particular clique party. sect or interest, pubic
or private my properly look to an editor t. publish
heir documents engage their eide in their quar-
rels, and defend and sustain hem in columns Of eds
torial writirg on pain, if they refused Of the
withdrawal IN body Of the particular interest that
is Oft nded.
Sill another and the most prevailing idea hasbsen.
that an ADVERT. sr has arghtO puff in The editorial
columns in return for kis ibsaI Pa'rouage in giving
az advertisement This most Poroieious idea. which
has worked great injury to newspapers as vel as to
the whole advertising community, has been fosiered
and encouraged by publishers themselves un'il il
has came 10 be a great and overshsdOWips nTisa9ee
1t has been carried so far, the public have become
nauseated with it, and newspaper puff, because an
advertisement has been inserted, 50 far fson teng
a Recommendation, is, as Capt Cattle would ssy,
"auits the reverse" But certain advertisers have
besn so long accustomed to this hiDg, they feel that
they are the worst used people in The world if Puff,
or even series OF pufs, do not accompany every
advertisement Let Us see how this principle would
work. carried into general business transactions.
We 20 to lbe dry goods dealer and purchase good
common dress Tor COR wife and demand, as IA ae-
| knOEledgenent Of our parOuags, silk dress for
our daughters We purchase lot Ct lacs and lib b
bons, and ask the merchant % throw ia shaSI;
ss buy seven pounds Of sugar, and look for box
of raisins ai least half peck OF onions, snd van.
bussel of apples; joint Of PORK, and expect
rump of bee to be thrown TO- Does his look absurd?
1t is the PuG prineipls carried out to its legitimate
consequences.
For ourselves. We have no doubt on tie subjccl OF
,bs uroper editorial ard business policy it IS the
duty of proprieiors es newspapers to Pursus. Il is
70 Appropriate their news AID editorial coluuDs to
public purposes TIE advertising columns are for
the use Of these who pay for hem. snd they have
no right 70 expect gratuitous use Of any pOrtionof
the other columns. The advertising columns areoPsn
tow hoover want to gay soy thing the public They
can say what they p'esse in ther ON Vayf 10 Two
lines or tEo columns provided ibey pay The price
demanded. By rigid adhereucs 10 such a rule as
this the colamns OF newspaper will be kept free OF
matters that are not Of general interest. By this
rule no advertiser oan complain that another Ats
IN ius advantage awarded 10 him; BY this rue the
only prominenoe one advertiser has over her Is
the greater extent CT his advertisement; BY his
rule We place reading matters b thsmsesvss, aad
business matters BY themselves, andby thisruls we
are enabled to give the general satisfaction to
readDgcustOmers and adverJis ng customers, where
By we draw from them more Of the siness of b1si'
ness than We should otherwise obtain which enables
US to 20 on eonstaatly improving cur piPsr, cen
stanty snlsrgiug is sphere Of iuauence' e;nstanty
increasing It's circulation ard solid patronage. We
Al any rate, satisfied as 70 the correctness q ms
, course, and persuaded that the time Is eo"l's
when newspapers generally wall ma u ior 'nsi'
terest and that Of their snbseslosrs 70 al
PrisciPls
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