davidaulloa/AmericanStories huggingface dataset:
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
From the Trenton (y. J.) Democrat

Bonner Of the New York LEDGER announces that
in a few weeks-it may be next week or the week
niter-he will present to the readers of that paper
"a more novel and remarkable feature than was
ever yet exhibited in amy journal in this country
Most every one supposed that after securing Ed
ward Everett as contributor TO his paper, at an
expense of 10000, he had played his last card,
but it appears he has another trump left yet.
What II i he does not intimate, but when we re-
member that his engagement of Everett was an
Dounced in the same modest style, without any
flourish OF trumpeis we feel assured that his next
will eclipse his recent and all previous efforts
as Bonner's maxim is not to go backwards.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
From the Manchester m II, American

EVERETT AND BoNNER-The announcement that
the go-ahead publisher of the New YORK LEDGER
has engaged the Hon. Edward Everett to furnish
his paper with series of iifty-two articles, or one
each week, for the coming year, has created quite
a panic among scribblers. This bargain marks
an evident progress in the LEDGER; and, instead
OF pommeling Bonner or swearing at Everett, they
ought both 10 be commended and the public con-
graduated
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

From the Lockpoft (N. y Courer.l
Stats News Room was crowded this morning by
people eager To obtain view of the LEDGER for
January l, which contains the commencement of
the Mount Vernon Papers, by Edward Everett
Mr.. Everetts first article is about three columns in
length and is devoted to an explanation of the OBJ
jects which have induced him to become a contri.
butor to the LEDGER, and an explanation of the
topics upon which he shall write. Aside from the
presentation of unpublished incidents connected
with the life of Washington, the mount Vernon
Papers" will be miscellaneous in their Character,
The first paper like everything from that source,
is highly interesting.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
TEN STEAM PRESSES AT WORK.
The Grand Ledger Chorus ResOunding
Over the Land.
EDITORS ALL OF ONE MIND.

Mr. BoNNERs personal friends (whose num-
bers seem to have been most wonderfully increased
OF late) are constantly calling at his Office, stop
ping him in the street. to express their admiration
OF the LEDGER in which they SEEM naturally enough
perhaps, 10 imagine that he feels at least a slight
degree of interest. 1--WE are delighted with the
LEpGERl' /" II suits us exactly" I" 1t is perfect.'
at couldn't be better' We consider it the best
paper We ever saw!" Such are few of the notes
of admiration which are constantly piped to him in
these latter days. and which he never hears without
being reminded of certain anecdote about Com.
modore Vanderbilt. And since we have mentioned
the matter, We will relate the anecdote. 1t ran
ihus:-The finishing touch having been given to
one OF the Commodore's magnificent ocean steam
ers, he had it thrown open to the inspection
of the public The public came and saw,
and were delighted. The Commodore's "per
sonal friends were filed with enthusiasm. The
steamer was pronounced a greyt success--a
triumph. II would immortaze the Commo
dore and add to the glory of the republic
well, what do you think of herr" asked the Com
modore Of the ladies in the cabin. ''Oh, she is u
splendid vessel, We like her very WELL indeed" was
,he unanimous response well" said the Com
modore, you'd be COMPOUNDED fools if you didn't
The reader can draw his own inference.
The LEDGER containing the third number of the
Noun VERNON PAPERS, will be ready this (SIon-
day afternoon, at one o'clock In this article Mr.
EVERETT has an episode on 90 The BosroN Truck
AND Boston TRUcKMEN,'' which cannot fai to nte-
rest every one who reads it. In addition to Mr.
Eyeretts paper, the LEDGER contains an unusual
variety of other interesting matter.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
From the Marietta (Ohio) Register I

Bonner, of the NEW YORK LEDGER is the most en-
terprsing publisher in america. He has recently
paid $4,000 in cash to Edward Everett for one al
ticle per week for q year-whch sum has been paid
over by Mr.. Everett toward the purchase of Mount
Vernon. The small, envious tribe of half-starved
editors have set up terrible yepng at the eytraor-
binary condescenson q of Mr. Everett in writing
for the LEDGER. Now we are free to say that the
literary character of the LEDGER is quite equal to
any weekly paper in this country. Withsuch writer's
publisher in America could afford to be so liberal
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
from the Manchester N II, Mirror ,

The New York LEDGnr,-The first of January
number is issued thus early to enable the publisher
to supply the extra demand that the number one OF
the Mount Vernon Papers, by Edward Everett, may
occasion. Strange as il may SEEM this is the first
copy of the LEDGER we ever read. though its pro.
prietor has paid us much money for advertising his
stories. Some two years ago, more or less, we pub
lished part Of one of his stories referring to the
New York LEDGER for the balance. We thought he
was making FOOLISH expenditure in a country city
like this. and we watched the result, and found that
we were a child ia the newspaper business. Before
we published the story only ten copies were taken
here, and in single week the demand was for
over 900 copies. In two weeks he wouid make
enough ont Of the extra number sold here TO nav ms
for the advertising, and then for ten weeks he
would be making profit. We say for ten
weeks. because since then, every three months he
has sent on a new batch Of advertising. Every
newspaper publisher can afford to give Isobt Bon
ner years advertising for the instructive lesson
he has taught on advertising. lie had good stories
and he took the only way Of letting It he known
He advertised only stories, and got over 500 OoO
story readers. The story part, good a. il is, is
only the chan vi the paper. lie j. nov adverti.
ing the wheat, and we predict an addition of
3oOOOO more 1t had not occurred 60 us that John
G SAKE was pouring ont his Uxuriaut wit in poetry
IN the columns Of the iEpGER cspecislIy in hie
happiest VEIN like the "Ho-Ho Of the Gollep Rolf
In the number before us: or, that The iuinitaiia
wag, punster aud poke-funster, Geo. j.. Prentice
gave half column a week OF what is headed
wit and Wisdom: or that Fanny Fern was more
'fernish than ever, and had "leaf ia each num-
Der, or that Mrs. Sigourney and ten other well
known aud popular writers were regular con'ribu-
tors. But last Of all the peerless scholar and
eloquent orator, Everett. There il no papeT Dub-
iishod IN the world whose price is only four cent.
that can show 50 much territorial ability
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

TEN THOUSAND DOLLARS FOR THE MOUNT YER
NON FUED.--Alr Hobt. Bonner proprietor of the
New York LEDGER, has addressed letter TO the
Hon. Edward Everett, giving that gentleman
$4,000 for the Mount Vernon fund. for which he is
10 contribute one article per week for the LEDGER,
Tor one year. Mr.. z. has acceded 10 the terms.
The receipt Of the amount is thus acknowledged by
fhe Treasurer OF the assocaton:--
$4,000. Bos1ox. Nov. 10. 1s5s.
Received Of Hon. Edward Everett Y. Bonnerfs check
for ten thousand dollars for the Trustees Of the Mount
Vernon fund. u. n. PEABODY Treasurer
This outlay by Mr.. Bonner will be literally re-
warded by the increased attraction which Mr.
Everett will give his already excellent weekly We
are now forming club to send on. Send in your
names and dollars.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
From The Charleston 8. c. Courier,

Bonner, in his issue OF the LEDGER with Mr..
Eyeretts Mount Vernon Papers, has been doing
an immense business in the way of Advertising He
takes the one entire page of several OF the daily
papers with favorable notices of the press. Do what
he will, Bonner seems to be one of the lucky
favorites of fortune. He not only gets the compli-
monts of the public but their cash a. well which
is never bad to take.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
from the Bridgeport fCt) Farmer

II is stated that the number of copies OF the New
York LEDGER printed for the first week in January.
~ half a million. This is an event unapproached Ia
the newspaper publications of the world. Free
aud liberal advertising has secured for Mr, Bonner
this immense circulation.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

from Tho New York Fxpress !

The President out-Bonners Bonner, for not only
does ne resort to an extensive system OF aivertis
sng 70 attract attention, but actually causes 10 be
published nom day to day. in his own organ the
cpnions OF the Press upon his own message. The
"hoic thins II d pareiaced plagiarism upon Bonner.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

The LEDGER is one Of the best and most popuiar
literary papers 10 the world and It's energetic and
enterprsinE proprietor Mr.. Bonner, richly deserves
the extraordinary success his paper meets with a,
the hands Of the public. ~
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
From the Worcester sny.l


The LEDGER is the most beautifully executed
paper in the country, and has much the largest cir
culation. The new features now added to it will
undoubtedly greatly increase that circulation.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

uScsoH uu@os .
The LEDGER and the Mount Vernon Papers, by
Everett are the excitement this week, and the pa
per is in such demand that it il impossible to sup
ply them fast enough, although ten presses are
working day and night. l am assured that week
since the orders amounted TO $4,000 copies.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
IRON the Richmond najlv Whir.l

No one can subscribe to the LEDG Ea without get
ting back infinitely more, in literary entertainment,
than the amount invested.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

from the Rochester Democratl
The papers which the learned New Highlander
will contribute TO the LEDGER will give that paper
fresh interest.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
IRON the New Iondon n,;,v s,ar

IEfotH IIIt -NtW IF1HuUII StHr.
Mr.. Bonner is reaping the full reward of his in
dushy, enterprise and sagacity. His is brilliant
example of a man who has made q fortune, almost
in an instant, by advertising.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

from the New Brunswick IN. j. FREEDMAN
The LEDGER is certainly unsurpassed and I'M
equaed, both in the ability Of its contributors and
i'll the character of its contributions.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
IErom the Ioc,,nott on w Courier.l

from the Norfolk (va.) Examiner
We anticipate rich feast in looking over the
LEDGER.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
From the Norfolk (ya) Examiner

The New York LEDGER il the most stupendous
and magnificent literary enterprise ever planned
and successfully carried out.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
[From thc Ncw london - chron lcle.


WHAT NEXT MIR. Bonner, the publisher OF the
New York Ledger. presents TO his readers in his
paper OF the date OF January J. 1859. the first of
the Mount Vernon Papers by Edward Everett,
ana also the commencement OF an interesting and
valuable series OF historical papers entitled "a true
History Of the Colony Of New Plymouth Mr..
Bonner j. fast making the LEDGER one Of the pccn.
liar institutions of this great country IL already
crcuates larger number Of copies than any other
periodical m the world, and It's subscription LIST i
rapidly extending It's unexampled prosperity may
be attributed 10 the observance by ts propreor of
two important rules; viz, 10 secure at any cost
the services OF writers Of the first ability and 30 adj
vertsc. These are the secrets Of the EpgERs st,c.
cess. AS q marked example TO show the advantage
Of a shrewd and liberal system 81 advertising the
LEDGER with its unparalleled and daily extending
popularity, challenges the attention OF the world
Bonner-the Napoleon of the press-has taught hie
competitors in the struggle for popularity and
success an entirely new mode of warfare ~,
has introduced new system OF tactics orioi.
nal, startling and successful even beyond hi.
own expectations. He has developed the now.
er of the press-its tremendous efficiency In
promoting the success OF business enterprises
an extent before undreamt Of even by the fast peo
pie OF this fast age. As the world Is indebted 10
Watt for demonstrations OF new and improved me
fhods Of using steam as a motive power, 80 Is Il
likewise indebted TO Bonner for what he has done
to show how and why TO advertise Archimedes
failed TO move the world for the want OF fucrum
for the lever, which he omitted to make. and was
unable TO use il II he had made IT, hut Bonner has
moved the world TO establishment, and brought n
TO acknowledge the value Of his LEDGER, and TO
subscribe for IL, and TO readt, and TO wait anxious
~ Tor ~ weekly appearance He Is continually in
Producing new features into his paper. His last
marvel was the engagement of Mr.. Everett a. a re.
guar contributor This was thought something of
move; but we are given % understand by an ed,.
toral uotiee LA the last LEDGER that Il was aythiug
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

tfTOm The Ialtlmorc Daily Cllppor1
TuE NEW York LEpGFE-As a fanii,, ;oour,al mn
consider itperiect in every department
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

From the Burlington Free Press
Bonner knows the benefit Of thorough advel
Using.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

from the Lowell Daily Advertiser.
The readers of the LEDGER, for year TO come.
have in store for them, undoubtedly, rich intellec
tual banquet.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

From the Chicago Daily Democrat
Certainly the success OF the New York LEDGER is
astonishing,
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
IRON the Norfolk VA Examiner. !

IFTUm tue NUfIOh va tAafnlntr
The LEDGER is the best ever published in this
country or in Europe-and constitutes in itself the
most magnificent literary enterprise in the world.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
IFrom the charleston Is. c. courier. !

EpwAED EvERETr's fmsT PAYER" From the
hrst OF January LEDGER we learn" SAYS the New
YORK Express, at the hands of Mr. Everett, that
he repeated his Washington Grafton in this city on
The 18th OF November last, for the one hundred and
first time ii has been spoken several times since.
me present occupant OF the Mount Vernon estate
VIII thank Mr. Everett for his first paper as II il the
complotest vindicaiion yet made for receiving the
vane put by him upon the estate Mr.. u. also offers
to receive Mount Vernon contributions from any
readers OF the LEDGER. The January number Of the
Ledger IS certainly unsurpassed and We think un-
equalled, both In the ability Of its contributors and
~ the character oi its contributions
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
TFrom the New York pay Book.l
from the Baltimore Daily Americana

IT NNW IFiy
The LEDGE is full of good things from the pen:
OF the ablest writers in the country.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
From the Hartford Conrant.l

Advance copies of Bonner's LEDGER, the famous
and popular New York journal, for tie lst of Jan
uary 1853, have been issued and number is be-
fore US. After careful examination, we find it to
be very good family paper, made up of original
matter from the best writer's in the nation, and
every paragraph was written and prepared express
ly for the LEDGER. Many people labor under the
idea that the LEDGER is mere flash paper in an eX-
travagantly romantic strain, like Ned Buntline >
writings. Let such people read the LEDGER for
themselves (and not through other peoples specta-
cles), and they will come to the conclusion if SEN
sible men. that the moral influence of the paper is
high toned and healthy and that it is at once the
cheapest and most innocent amusement which a
mechanic, farmer, or any young person, can give
word by word, as so many worthy men and women
in this country are in the habit of doing. 1t is en-
phatcally the paper of the million. and its great
pecuniary demonstrates that it in fact hits
the million just where the million like to be hit
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

o what IL to come next Next week or the week
after Mr.. Bonner says he shall present to his readers
ever yet exhibited in any journal in this country"
What II 10 to be IL at present profound mystery TO
the public; but of these days we shall know all
about it. What can it be?
from the Boston Iedger1
The MOUNT VERNON PAPERs.-We have received
No. Of the Mount Vernon Papers, for which Mr..
Bonner Of the NEW YORK LEDGER has paid, in ad-
vance, such seemingly fabulous sum, out of pure
benevoence and patriotism, and which our New
England scholar and orator has accepted, to help
along the nations tribute. We do not know, and
do not care to know, how much Mr.. Bonner may
make out of the Mount Vernon Papers-we Opine
that the distinguished writer of them cares less
long as he adds to the sum required to purchase the
Mount Vernon estate in the name Of the people,
and keep it as the peoples property. But the
novelty Of Mr.. BOnners proposition, and the cheer
full alacrity Of Mr.. Everetts acceptance; the high
station of the as statesman, orator and scholar;
the enterprise and wonderful success of the other
as a newspaper publisher; the interest every Ame-
rcan must naturally feel in such an object as they
both profess to have in view, have become
and therefore affords sufficient apology for
the frequent allusion made to the subject in
all the public prints 1t ia little wonderful
to see the newspaper press Of this country unan
nature, and il Bonner had accomplished nothing
else his success in this particular should be chron
cled as something miraculous.
In No.. of the Mount Vernon Papers we have
fair specimen of Mr.. Eyerett's style; more are ia
miliar with his oratory, and the emascuated writ
ten reports of them, than with his writings, and
therefore have no abiding impression, beyond the
immediate effect produced by his matchless powers
as an orator. of the eloquence of his STYLE the ex
tent of his learning, or the true beauty of those
long sentences and well rounded periods that sound
so pleasantly to the ear.
The introduction of Mr.. Everett as writer for
the newspaper press is another thing, among many
others for which the public may thank Mr.. Bonner
and the New York LEDGER.
In the number of Mount Vernon Papers we have
referred to as mo. ~ is seasonable article head
ed Christmas" There is no need of our praisng
it-everybody will read it, or at least they should
and will If they are sensible enough to take our
advice.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
Ifrom the Philadelphia Presbyterian. !

AS an illustration ofthe man
ner in which everything succumbs before Mr.. bon.
hef extraordinary career, We may mention that
only few weeks since we declined to insert his
advertisement in our columns and now. behold.
we are giving him an editorial notice. worth five
times rs much n his advertisement traits
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
prom the Rome IN. W Sentinel


Mr.. EVERETT AND Tng PRHss.-It il sn old saying
aud vulgar one that "t is foul bird that dirties
ITS own nest" Those newspaper editors who have
INDUCED in censures against Mr. Everett for agree
ing 10 write for a weekly paper, upon the terms
which have been specified, the foul birds OF the
press. We say nothing now Of the noble and patri-
otto object 10 which Mr.. Everett has devoted the
past year, awakening the noblest emotions OF the
soul by his appeals to his fellow countrymcn 80 res.
cue the grave Of the Father of his Country from
nnhailowed hands, and to which Ire now devotes
his pen. His proud position in this respect il sui
GENTLY understood. What we wish 10 call attention
to u the absurd and contemplate idea that Mr. Eve
rett degrades his position by writing articles for
the popular press.
We rejoice that Mr. Everett has entered into onr
profession. He will grace II well. II will lend new
honors TO him. Tor it ia among the nObIest employ
ments that can engage the attention OF a citizen.
we pity those newspaper writer's who lament the
degradation Of Mr.. Everett IN coming into their
employment. II all were like them he might be
degraded, Thank Cod pil are not like them,
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
From tho Buffalo IN. W Republic. |

THE New YORK LEDoER.--We have seen the first
number for the New Year Of this much talked of
weekly, and must confess that in point Of paper,
Typography and illustration, aside from any other
Recommendation, 1t il unparalleled in the weekly
newspaper line. In addition TO the exquisite neat
ness that prevails IN this respect find in the mum
ber before w. sent by Hawks the t Of the series Of
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03
. VERNON PAPERS.
OPINIONS OF THE PRESS.
Enormous Increase Of the Ledger's Circulation.

EXCITEMENT AMONG NEwsDEALERS.
The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-01-03

Such man IL now enlisted 10 move them, and
there is no degradation ia the work to which he
puts his hand
Bonner's LEDGER circulates among three hundred
thousand Subscribers. Hundreds Of that number
never turn the leaves Of book, but relgiously con
the LEDGER, from it, title down TO is last column
For every one individual who may have the oppor-
unity Of being stirred by Mr. Everctt's eloquence
one hundred will perrre his contributions in the
LEpeEa. Thousands who can never hope " hear