Nashville union and American. [volume] (Nashville, Tenn.) 1853-1862, 1859-01-30
To our yearly Advertisers.

10 cur a early AdVerI1seFss
The Richmond Wing has some judicious remarks
addressed to the yearly advertisers in that paper
which suits our case exactly, and we, therefore, ap
prOpriate them.
As this is the time when people form partnerships,
make contracts and agreements, and establish bust
ness understandings generally it is not insppropri
ate that We say a single word 10 annual sdver-
tisers so as to bring about better understanding
between them and us.
We contract, according to our published rates, to
furnish our annual advertisers the space of ten
lines Zone square) in the UNION AND AMERICAN for
one year, for $50; twenty lines two square,) for
$40, and thirty lines three square,, for $50. These
rates are based upon fair and honest estimate Of
the value of paper space, and that they be in
sisted on, is a matter of vital moment, as that
merchant shall sell mis- goods at profit.
Now, the point which we propose to make is this:
Several of our advertisers, WHO contract for one
square, and consequently engage to pay us $50 for
that space for the year, occupy very generally just
twice that space and very frequently three or four
times that space; and likewise many who engage
two or three squares, and agree to pay the price
stipulated for the same, occupy, duriOg good por
ticn of the year, from four to six squares.
This system, the result of the indulgence Of the
press, has with US now grown to the dignity Of an
expensive accommodation. eutaiiing upon us labor
for which we are not paid, and filing Up our col
umns, to the exclusion of matter which might be
devote to the enhancement Of the general interest
and value of the paper
To remedy this wrong, which our patrons are
putting upon unawares. We announce that, hence
forth, all excess of matter, over and ebOve that
agreed to be paid for, will be charged extra, and
account rendered in the yearly bills. Any adj
vertiser can readily know whether he is exceeding
his privilege when he remembers that ten lines Of
solid matter constitute square, twenty lines two
squares, and thirty lines three squares.
Many will feel surprised when We tell them that
careful analysis Of cur business convinces that
we have now on our list several honest honorable,
generous patrons, who, without knowing what they
are doing, are making US pay, for setting up the
matter which they send US, an amount equal to the
entire sum which they pay us, not taking into the
account at all the space they occupy 10 the paper
The Petersburg Express, on this point, speaks
thus frankly:
"a few yearly advertisers in the Express contract
for two squares, and are willngio pay Tor only Two
souares 5ut sometimes send four, and think very
strangely Of our refusal to insert more than they
bsrgained for. Now, IS it is bad rule that will
not work DO ways, propose to all such, that If
they VII give two hams Of bacon, or two barrels
of -four, when We purchase one; and if a dry goods
merchant, if be will give cloth for two coats, or
silk for two dresses, when VIC purchase and PAY for
hui one. then all such shall nave four squares Of
space, although they pay for only two. The prin-
cple is dentic4ly the same, and We hope those Who
have only viewed one side of the question, viii wipe
their "specs" and take look at the other"