Sugar planter. [volume] (West Baton Rouge [i.e. Port Allen, West Baton Rouge Parish, La.]) 1856-1925, 1859-04-27
how to Sustain Your Local Paper.

l. Lay aside your fears that the editor will
get rich faster than his neighbors. We have
never heard of man making more than a
decent living by the publication of country
newspaper. even if he had eve: such good
business case in point is an acquaintance
of ours, who has been. publishing for some six
or seven Yeas, but with all this he gets into
as tight pinches for money to buy his white
paper with as any other publisher with whom
we are acquainted.
2. ii the paper agrees with your ways of
thinking, subscribe and pay for it, subscribe
and pay for it, and persuade your neighbors
Of the same mind to 6 go and do ikewsee''
Do not tell the editor to send your paper
without paying, and when you get to owe
two or three dollars tell your friends who
speak Oft, that the paper is no account, that
it will burst up some Of these days. The
way, under sucha state Of the case, to keep
paper from "bursting up" is for each SUBJ
scrber to keep the EDITORS book free from
charges against himself. Once we had to
close, and on posting up we found we had
booked and outstanding some 5000 more than
we had capital invested. This thing of ap-
plying the credit system to the newspaper
busines may be likened to farmer selling
his crop, a bushel to the man, The sum each
one owes for the bushel,, does not seem of
any account to the debtor. but the aggre-
gate of these bushels may make or break the
poor deliver in the soil.
3. If you have father, mother, brother, sis
ter, or friend of any kind, residing at a dis
tance, and are able, subscribe, pay for, and
send them copy
4: If you have any printingyou wish done,
don't jew" the editor down to starvation
price, and when he comes to make purchase
Of YOU "spike on the tarih.' ".'
S. you have any advertising or job work
to be done, take it to your county paper,ex-
cept perhaps you may wish to advertise in
more than one paper:
s. Do not run to the city to get your hand
bills, labels, cards, &C., printed, because, for
sooth, you can get reduction of few cents
in price. Support your own as you wish to
be supported. A man who is always running
away from home with his business, little de-
serves the patronage Of the community in
which he lives; and, as far as we are con-
cerned, such will receive the '!cold shoulder"
7. If you have the control of any legal
advertising, send it to your friend. This
kind Of business pays better than any other,
and the more you can send to the editor Of
your paper the better for him and it. In
proportion to the amount Of the receipts of a
paper, is an editor enabled to make it useful,
and entertaining to the community in which
it is published. u.x
8. Do not expect much of paper when an
editor is driven to be his own compositor,
proof reader, pressman, and DEVIL" and has
to run all over town every forenoon, in the
vain search for quarter to buy something
for his dinner =,
9. Do not expect the editor to make HON
orabIe mention of you or your business every
few weeks for nothing. The space in a pa
per and mans time are wo,th something,
and every notice comes back to the drawer.
of the reel pient in dollars and cents. An
editor should not be allowed to 60 hungry,
barebacked, or barefooted They eat,
drink&and wear, like other people," -
10. If the editor owes you shilling do not
chase him from rosy morn till balmy eve"
for it, and when you happen to ge: the bal,
ance on the other side, out the gentleman's
- - ,-7
II. Finally my BRETHREN" if you wish to
properly sustain your county paper, to live
the balance of your days in peace with God
and man, and occupy seat in paradise after
death, practice the Golden Rule" Do.unto
others as you would wish they would do un-
to you," under like circumstances.