The Lambertville press. [volume] (Lambertville, N.J.) 1858-1???, 1859-09-29
Enterprise in Business Exemplified.

The subject of business enterprise naturally
commands a large share of the thoughts of the
American people. Hence the theory of anynew
branch of business is anxiously inquired into, as
well as the fact whether it pays or not. Among
the establishments introducing novel features in
to business, in place of the stereotyped and
time-sanctioned forms, the Gift Book Enterprise
stands first 1t has accomplished far greater
success than any of the modern improvements.
Advertising in the public journals, when at
tempted on large SCALE was condemned by
everybody as injurious to the interests of trade;
but, as always is the case with a good idea, it
prospered, until every one now advertises as a
necessity. George G. Evans the originator of
the Gift Book Enterprise system, was born at
Bingham, Maine. His father is an eminent ply
stefan of that State and his uncle, Hon George
Evans, has represented Maine for many years in
the United States Senate. Mr.. Evans early
years were spent in Lowell, Mass, where he
started the first Book Enterprise ever published
since which time he has opened over one hundred
and fifty branch stores The main establishment
is No. 439 Chestnut ST., Philadelphia, Mr.
Evans has a host of imitators; some Of them
cheat the public by advertising themselves the
originators of the business, and bring down con-
demnation, not only on themselves, but on the
cause swindlers or ignoramuses, in any trade,
subject US to loss, we are not therefore to cen
sure men engaged in legitimate trade; because
Peter Funk traders in watches deceive and
cheat the public, honest watchmakers are not to
be denounced and avoided and So because a
number of Peter Funk y concerns in the Gift
Book Business, encouraged by the great success
of Evans Enterprise sprung up in New York,
and for time cheated those who were deuded
into dealing with them, there is no reason that
a fair liberal, and energetic publisher should be
condemned with them No injustice could be
greater. Evans purchases whole editions of
books that he does not publish himself at the
lowest figures; sells them at regular retail prices
and gives premium with each book in every
$4,000 worth of books he appropriates 5000
worth of jewelry, watches, &c. which are given
away with the books, purchasers often receiving
gold watches, costly canoes, silver-plated ware,
silk dress patterns, &C.. &C.
Mr.. Evans originated the Gift Book Business
in 1854, and his great success in it is the result
of the energy, the integrity, and the liberality
that have characterized his course from that day
to the present.
In addition to the above just tribute to the
merits of Mr. Evans, and the unequalled success
of his popular enterprise, we take great pleasure
In bearing testimony to the nigh integrity which
has ever characterized his multifarious business
transactions establishing for himself and his
house name above suspicion OF reproach, and
fame which must "lead its possessor to for
tune and renown." This is no spasmodic effort
on our part, at fulsome eulogsm; tits the plain
recital of self existent FACTS, read and known Of
all men in our State, to whom Mr.. Evans and
his business operations are extensively known,
We have dealt with Mr.. Evans for many years.
personally, and conversed with scores of Others
who have sent him their money and orders and
received Books and Gifts in return and it is
certainly higher need Of praise than usually
falls to the ordinary lot of man to be able, truth
fully, to say, that in no single instance have we
ever heard the first word of dissatisfaction ex-
pressed
His assortment of Books embraces the stand
ard works of the languages, and every depart
ment of American literature; and through his
agency. vast numbers of useful books have beer
spread through every part Of the country, to The
great advantage of the rising generation; and
in this respect, he may very properly be hel(
to be public benefactor Inquirer,