Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1859-10-19
Our Paper.

Ono or two complaints have reached us in rel
ercnce to the quantity Of advertisements in our
paper to the exclusion of miscellaneous reading
matter Let US reason with theso complainants
in the briefrst and most cordial manner possible
]. Advertisements are themselves useful reading
for the public. Your official advertisements. Shor-
IFS. Commissioners. 0rdinary's. Clerks Magis-
tra.es, &c., are part and pRrcel Of the very best
interests of the penple. Nearly all may some day
or other come to need the publicity of such adrer-
tiscments or il not so. yet all deairons of be-
ing informed on these points: and NIL may in an
occasional instance he really benefited by that in
C,rmation So il is with various other district nd
veri.ements, such for instance as Military Notices.
Sales of Administrators, Executors, Trustees &C.
Sales of Lands and Negroes by private individu-
ala. Advertisements of Est:ays. Of Runaways, of
lost property of any kind So too with State ad-
vertiscments. All wish to see this kind of news
MI may some day wish to make such news az
widely known as possible; and thus, all are in
terested in having an extensively circulated Dis
trict ne es.paper, such as the Adrertiser now has
the honor of being. Again, VIC respectfully urge
that our mercantile advertisements are also for
the general good. Many subscriber or reader,
especially among the ladies, is thus directed to
facilities of shopping which will save in single
season from ten to fifty times the subscription
price of our paper. Besides this, there il motto
which says Ire and let Hre." These advertise
mcn,s. while they tend to the general benefit, are
peculiarly scrvicenblc in paying tho printer and
unless the printer is paid the paper, 80 generally
needed by the public, must stop. IN our own
case, these advertisements only crowd our col
umns for few months in the year. And they en-
able us not only to pay the printer but to improve
our district sheet and to enlage its usefulness in
every respect.
?. But ngnin, oven in our most crowded sea-
sons we give, besides our advertising news, very
respectable quantity Of political and miscellane-
GUS intelligence. Be it remembered that ten or
twelve Of our columns will afford as much reading
matter as the entire four pages of many t'ro dollar
papers Mt the South and to prove this we only
invite an actual comparison of sheets. For the
larger portion Of the year however, VIC give from
sixteen to twenty columns Of miscellaneous rea-
ding per week And this we respectfully submit,
is Us much us any Southern paper gives for The
little sum Of two dollars per annum. 1t is as
much too as will suffice for the proper entertain
mcnt of our readers. There is danger of safety
| in news paper reading. This. it occurs to US, is
hest avoided by afordng reasonable supply each
week, properly varied 10 suit rs many tastes as
possible md to effect this end, advertising rea-
| ding matter is as necessary in its place as any
other kind.
We drop these suggestions, in the hope that they
will meet and answer The few complaints which
! have reached us. Our desire is To satisfy moi
only the great bulk of our readers, but each and
every one OF them, 40 far rs giving quid pro quo
in return for their highly appreciated patronage
o. this paper We see before us the prospect o
still enarging and improving the -Aarerfi"cr. NJ
opportunity Of doing so will be neglected. We
this week ucur the additional expense of issuing
Il public advertising page, extra. to give more
room for the desired variety. We will continue
to do so And we trust, by earnest and continu
Gus eudcavors to satisfy the most captions, t'
make the .4drcrtiser truly laborcr worthy of it
hire, whether for the benefit or the entertainment
! Of its readers.