The day book. [volume] (Norfolk, Va.) 1857-1867, 1859-10-15


the sale Of some property in this vicinity,
because the property sold at what we con-
sidered great sacrifice; it having cost some
Sic, 900 or SIG, 600, and sold for $1,000. We
believe, sincerely and truly, that this same
property, ifput up and properly advertised,
particularly in the Day Book, would no~
bring double the price. But this is not the
only instance by a "lopg chalk" that we
have heard of lately, in which tremendous
sacrifices of property have been made, for
the sake of saving the few dollars expense
Of an advertisement in the Day Book.
few weeks ago, vessel was sold for sails,
which was worth three times that amoant,
and If properly advertised, would have
brought, at the lowest calculation, tscicc as
much as she did. The lucky individual who
bought her, assured us that the chain cable,
and the vessel was in "sailing order" with
no faults whatever, not having age enough
even to depreciat her value. In fact, she
was as good as new, but sold to raise money.
'NOt AuF6TtfSeu III tDn Iuy ADOoN.
Taen again, no longer ago than yesterday,
Messrs. Ferguson 4 Belote, sold piece of
property on Butte street for $4,000, which
but few years ago cost in the neighborhoed
of $4,000. And this, like'the other Sacrifices
WIS "not advertised in the Day Book"
Even our worthy getty Fathers" are af-
ficted frequently with this hide-bouna de-
sire to save expenses, which proves a Cav
ing at the spigot and letting out at the bnng
hole" They have lately come up missing
10 their calcul atoms, by not advertising In
the Day Book, in more instances than orc
hat we could name.
Well, who is reapins the benefit 10 these
cases. We can tell you. There are few
wealthy individual Is in the community who
keep watch on the auction columns of the
City papers, and when they see property
"not advertised in the Day Book" they
"laugh 10 their sleeves" and pounce
down and secure it at their o,on price;
and the smartest auctioneer ia the world
cannot prevent the sacrifice. 1t hasn't
reads, an but few persons know anything
about it. s-@ r+
Now, the remedy for this thing is very
cheap, indeed An advertisement in the
Day Book does not cost much; and a piece
of property that is worth selling at all, will
pay the owner far better price to adver-
tise in the paper with the ADMIrrEy largest
circulation, than if he negleets to avail Of
its facilities for publicity. .... ..-.
AS an evidence Of the Importance of using
the Day Books columns for publicity, by
those who have property to dispose Of at
auction or otherwise, we refer our readers
to the auction columns of the penny press
in Petersburg, Richmond, Washington, Bal
timore, Philadelphia, New York, &c. Let
them compare the auction columns of the
Petersburg Express, Richmond Dispatch,
Washington Star, Baltimore San, Philadel-
phia Ledger, &C., with the auction columns
of the hi9h-priced papers published in those
cities, and see what conclusion they will
readily come to. Now, We do not claim as
large, a circulation as some of the papers we
have named, but We do claim to occupy the
same position in Norfolk and Portsmouth
that those penny papers occupy in the cities
in which they are published, "There's no
rubbing that out"
Those who wont profit by the above hints
will lose many and many dollar. We may
"carry horse TO the water but cannot make
him drink"