Smyrna times., 1859-05-05
AN HUMBLE LAYMAN
SMYRNA, April 29th, 1859

SMYRNA, April 29th, 1859
OT The following is from the Cecil Wing,
one of the most respectable Journals in the
country:
The GIFT Book TEADE-The Principles on
~htch u. q. Exams, the Founder Of the BuSi
ness, conducts IA general denuncialOn on
the part OF many persons and presses through
out The country, OF that bra nch Of the publish
ing business denOmlnated the " GIFT Book
TRADE, has induced Us to devote a few re.
marks TO the subject, and to speak particularly
OF the business conducted by Mr.. G.. g.
EVANS, 439 Chestnut street, Phllddel phia, with
whose principles and practice in the trade, we
have made ourselves acquainted
Because swlndlers or ignoramuses, in any
trade, subject US to loss, we are not therefore to
censure men engaged in legitimate trade be-
cause Peter Funk" traders 10 watches de-
ceive and cheat the public, honest wutchmakers
are not TO be denounced aud avoided and go,
because a number of Peter Funk" concerns
IN the Gift Book Business, encouraged by the
great success OF Evans enterprise, sprung up
IN various cities and for a time cheated those
who were deluded into dealing with them,
there is no reason that a fair, liberal and ener-
getlc publisher should be condemned along
with them. No injustice could be greater
People must deal with tradesmen they must
have watches--they must have books-and let
them take care to seek the place where they
can procure the articles they %lnt, without de-
ceptlon, and on the most advantageous terms.
! MIR. Evuns originated the Gift Book Business
in lS34, aud his great success in it is the result
OF the energy, the integrity, and the liberaiiy
that have characterized his course from that
day TO the present. The sham concerns tha
! have from time TO time arisen, IN imitation OF
his establishment, have now mostly perished,
while he pursues the even tenor of his way.
giving satisfaction to all who deal with him.
The fairness and honesty OF the business is
not to be doubted, and are easily undcrstOod.--
! lie Is an enterprlslng man. and setting out to
do large business, he purchased his books in
large quantities; in order to increase his sales,
he determined to give part of his profits to pur.
chasers, in premiums. The principle Of Pre-
mums or Gifts has been adopted in many bran
ches Of business, md, perhaps, every newspaper
that has spoken against the Git Book Business
has recognized the principle, either in deduc-
! tons to Clubs, extra copies, or gifts of engrav-
Ings, &c. Evans purchases whole editions of
books at the lowest figures sells them at The
regular retail prices, and gives premium with
each book in every $4,000 worth of books he
/ V. =,
&c. which are given away with the books pur-
chasers often receiving gold watches. costly
canoes, &c. In every case of sale, Evan. gives
what he peases-and surely the most fdstidi-
Gus mOrallst can find no fault.
On the same principle, if a man buys u chest
of tea, is the graces 10 be blamed or commend
! ed, If he gives the customer a few pounds of
coffee into the bargain The question needs
no reply. His encouragement to America au.
thors and manufactures, is very great in SIM
| gle year he purchased from one manuia cturer
alone, $39,OOO worth of jewelry, and thousans
| OF persons engaged in printing, book binding
matchmaking, &C., receive employment thro'
his agency.
His assortment OF books embraces the stan.
dard works of the languages and every depart.
ment of American literature, and through his
agency, vast numbers of useful books have been
spread through every part of the country, to
the great advantage of the rising generation.
and In this respect he may very properly be
held to be public benelactor!
In short, in Mr.. Evans we find an enterpris.
ing man--the originator of business which he
has followed with the greatest energy and
strictest integrity, until il having n vast extent
and importance, host of imitators (some OF
them honest, perhaps, but ignorant of the bust.
ness) arise and disap ppoint and cheat the public,
bringing down condemnation not only on them.
selves, but on the man whose trade they were
counterfeiting. To rescue Mr.. + from this un.
merlted censure, and 10 state what we under
stand to be II nature of the Gift Book Busi.
ness, as established and conducted by him, ha S
| led to this article. No one who deals with
him can be wronged or disappointed not only
will the purchaser receive the full value of his
money in books, but with each book premium
or gift, and that often very handsome aud valu-
able.
| SHECIFIC REMEDY FOR CONSUMPTION =
The Great Discovery OF DR.. Francis Churchill OF
Paris of means for ;he prevention and cure of This