The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1859-04-26
ENQUIRER OFFICE,

OF 80 Wholesale Grocers, none; of 25 Druggists none
of Commission Merchants and other large Mercantile in
and Manufacturing Establishments there are but seven
advertisements, embracing three different branches.
We print this not only for the purpose of ex-
hibiting the apathy of the people of Richmond, but
toenable orr merchants to avail themselves if they
are so disposed, of the opportunity thus afforded
them, by Richmond paper, to draw business
away from Richmond. In making this remark,
we are influenced by spirit of unfriendliness TO
our contemporary, although we shall not pursue
the same course. The printing of advertisements
is lawful and benefcent business, and if not sus-
tanned by those among whom it is prosecuted,
may fairly look for support to Others who judge
more wisely of its effects. But what can possibly
convey so unavorable idea of Richmond, as
the publication of Richmond Advertiser which
contains nothing but New York advertisements
We have no hesitation in advising our merchants
and manufacturers to advertise in the Richmond
Enquirer. If they knew their own interests, they
would monopolise it, and drive their Northern
rivals out of the field. Richmond may soon awake
to better sense of her own duties, and the oppor
tunity bel lost.
1t is gratifying to be able to assure our readers
that in the MONTHLY ADVERTISER of The EXCHANGE,
the business men of Baltimore will be subject to
no such disparaging comparisons. Our determi-
nation to allow no rival city to "plow with our
'heifer," has won for our enterprise degree of
favor scarce expected by us,-who knowing the
profound modesty of fellow-citizens, and their
unwillingness to appear in print-would not have
been surprised if everybody had waited to see if
anybody else would have the boldness to appear
in so conspicuous position as that which our
MONTHLY offers TO advertisers.
Having already spoken of the advantages of our
new plan of advertising, we now add, to prevent
any mistake Of our meaning-that for circulation
outside Of the ciy-nothing published in this city
can compare with it, We, of course speak what
we know, when we say that the limited country
circulation of any commercial journal published in
Baltimore, renders it improbable that advertise
ments in it will be seen by more than few hundred
of those whose attention may be proftably sought.
Except in the case of some of the great New York
papers, none can be said to have more than local
circulation This fact, which it is well to recognise
to prevent business misakes-n no degree de-
tracts from the Importance of the columns of our
possessing
the city alone including strangers, of near three
hundred thousand people, all with wants to be
supplied-can render the most important and in
fact, essential service to advertisers To show what
is thought elsewhere, we may state, that the New
York Tribune, claiming a circulation for its daily
semi-aocekly and aceekly, of over two hundred thou
sand copies, is now issuing monthly like ours
for select business circulation exclusively. indie
pendenty of the advantages presented by such a
medium in itself, the mere fact that other COM
munties have resortcd to it, compels us to follow
suit or be left behind.
Having determined to send the whole of our
first edition, of 10000 beyond the limits of this
State, shall issue another of g. 900 for Maryland
circulation excusively-immediately after the first
is struck Off This will present great advantages
to the retail dealers of the city, as the Maryland
edition will be sent TO the best buyers
in every quarter of the State. We shall go to
press Monday, the I'd of May, and all advertise
ments must be sent in this week. Those who
have engaged space in our MONTHLY will please
write out their advertisements Immediately and
leave them with directions for their display at our
counting-room.