Wilmington journal. [volume] (Wilmington, N.C.) 1844-1895, 1859-04-22
The following IS from the Cecil Wing, of the mos
respectable Journals in the country:

The following IS from the Cecil Wing, of the most
respectable Journals in the country:
THE GIFT Book TRADE.-The PRINCIPLES on arhicl G. o.
Erd1s the Founder of The Business conducts IA gener
al on the part OF many persons and presses
business, denomnated the "GIFT Book TRADE has in
duced to devote few remarks TO the subject and to
G. EVANS, Chestnut Street, Philadelphia with whose
principles and practice in the trade VIC have made
acquainted.
Because swnders ignoramuses in any trade subjects
US to loss not therefore engaged
legitimate trade because Peter Funk traders in Watch
es deceive and cheat tie public honest watchmakers
not to be denounced and avoided So because num-
Der of Peter Funk in the Gift Book Business
encouraged by the great success of Evans enterprise
sprung up in various cities for time cheated those
who deuded into dealing with them reason
that fair liberal and energetic publisher should be
demned along with them No uustice could be greater
People must deal with tadesmen they have
they must have book-and let them take care to seek the
place where they procure the articles they want
out deception, and the most advantageous terms.
and his great in it is the result of the energy the
integrity and the liberay that have characterized his
from that day the present. The sham concerns
ishment, have mostly pershed, while he pursues the
with him.
The fairness and honesty of the business is not to be
doubted and easily understood. He is enterprsng
man. and setting out to do aarge business he purchased his
books in large quantities. in order to increase his sales
determined to give part of his profits to purchasers pre-
ed many branches of business and perhaps every
paper that has spoken against the Gift Book Business has
copies gifts of engravings &C. Evans purchases whole
editions Of books at the lowest figures sells them the
regular retail prices and g es premium with each book
in every $4,000 worth of books he appropriaes SIS 900
worth of eWery, watches &C.. which given away with
the books purchasers often receiving gold Watches costly
cameos &c. In every of sale Evans what he
pleasesand surely the most iastdous morast find
fault.
On the principle, if buy chest of tea the
to be blamed commended he gives his customer
few pounds of coffee into the bargain? The question
needs 10 reply His encouragement to American authors,
publishers, and manufacturers, is very great single
year he purchased from alone 6 900 worth of ewery
and thousands Of persons engaged printing
watc naking &c receive employment through his agency.
His assorment of books embrace the standard of
the languages and every department OF
and through his agency numbers Of useful books have
been spread through part of the country the great
advantage Of the rising generaon and in this respect he
may very properly be held to be public beneactor.
u short. in Mr. Evans we find enterprising manthe
originator OF business which he has followed with the great
est energy ard strctes integrity, until having
tent and importance, host of matOrs (some Of them hon
est perhaps but ignorant Of the business dsap
point and cheat th7 public bringing down condemnation
not only themselves but the whose trade they
cOunterfetng To Mr. E. from this unmerteC
censre and to state what understand be the nature
of the Gift Book Business established aGd conducted
him. has led to this article. No who deals with him cal
be Wronged or disappointed not only will the purchaser
celve the full value of his money books but with eac
book premium gift and that oftenEvery hand ant
! valuable.