The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1859-05-24
TERMS

Those who intend to advertise in the EXCHANGE
MONTHLY SUPPLEMENT for JUNE will please bear In
mind that we shall not receive advertisements af-
tr Tuesday the last day of May. Our object is to
enable us to get the ADVERTISER to press and in the
mail in the first days of June, without hurry and
confusion. which cannot be avoided in the issue of
sucb an immense edition. if the forms are kept open
n the last moment for the accommodation of ardy
customers. Although our first number THAT for
Mav) was equal to anything of the kind, which
hos fallen under our observation, we shall be
able 10 effect some decided improvements in our
futnre issues We shall use larger sheet, which
will give us space for more reading matter, and
tho od advertisements will be set in new type bought
eynressly for that purpose We shall also give es-
necial attention to the indexing of the names, and
business of our advertisers-to equaize, as far as
p,ssible, the advantages of position in the paper.
That the principle upon which the EXCHANGE
MONTHLY ADVERTISING SUPPLEMENT is issued, may
be entirely comprehended, we state that we employ
the Mercantile Agency of ]. D. PRATT & Co., to
direct them to the principal business men of the
slave States and the southern counties of the Dor
der free States, to whom they are then sent by
involves large additional expense over and above
the ordinary mode of issuing advertisements, and
consequently we are compelled to make higher
charge for space than for that Of our daily. We
have however, fixed it at point which nothing
but the very liberal support which our enterprise
has met, would have made remuneratve-and our
rate is now but OnesiIth that of the New York pa
pers issued on similar plan. Our chances of profit,
too are somewhat curtailed by our declining to
receive the advertisements of competing cities, but
we have firmly resolved to dedicate this enter
prise to the promotion of home interests exclusive
". and will abandon it altogether, rather than
depart from that resolution.
There are everywhere two classes of minds
one which is instnctively attracted, and the other
repealed by a novelty; and an enterprise which re-
ceives its impetus from the progressive, gradually
leans for support more and more on the conserva-
tive feeling We hope, however, TO have this
system of advertising carefully weighed and
decided upon its own merits. We ask
how is Baltimore to make her voice heard
in all the region where her influence should
be paramount? 1t will scarcely be commended that
any paper published here has or can have circula-
lion at once so extensive so well distributed, and
reaching directly so desirable q class as we are
enabled TO give TO our MONTHLY SUPPLEMENT. In
fact, by this SYSTEM the advertisers fate is in his
own hands. His advertisement is made to take
precisely the direction where it is most needed
and most efficient and where it is subject to none
of the contingencies which affect the subscription
list of the ordinary Journal The only question,
therefore, which each man has to decide, is whether
advertising in the country at all is likely to benefit
his business If so, there can be no question that
our MONTHLY ADVERTISER offers advantages tenfod
greater than those afforded by any other medium
ever offered to the citizens of Baltimore.
One word more The dull season which is now
upon us ought to be made the moment of prepara-
ton for the busy one; and truly energetic and
enterprising people will slight no agency, and
remit no effort which offers any chance of pro-
noting the trade of the city in the fall months.
Success does not reside in the exclusive of any
special means, but in availing of all. Men should
not cease TO send out commercial agents because
they advertise nor to advertise because they send
out commercial agents. With all their care and
all their exertion, go where they will, they will
lind their competitors striving by every imaginable
device and expedent to divert their trade and ruin
their business. Advertising must be done, and
personal canvassing not left undone.