The commonwealth. (Wilmington, Del.) 1858-18??, 1859-03-12
IIsEFuL KNnMLEpGE.

Advertising is, according to the expe-
ricnce observation Of most business
men who have amassed wealth and gained
prominent position, the most potent agent
the merchant aud mechanic can employ.
It is invariably resorted to by those empi-
rioal haberdashers who have trashy arti-
oes TO dispose of, and as invariably repays
them handsomely then how much easier
does it appear for an honest man, with
genun, and iutriusically valuable goods,
to succeed, if he pursue the same course.
1t is an object of primary Importance to
the dealer who is confident Of his ability
to supply ep faycrabla terms, and who
can hold out inducements to buyers, to
alta n an adequate publicity in the sphere
Of bis action and in these days of pro-
1 erosion it cannot DO more readily done
than by judiclous system of advertising
in his county paper If he has an article
which is desirable in every family, he
should AXE etfectual measures to let each
and every housekeeper know that such
article can be obtained Of MIN; in other
words, let him invest few dollars by
way Of advertising in the Commonwealth
Advertising is potion that must not be
administered in homeopathic doses, ip or
der +, rsalye palpable henefts-it is lie
giving the patient one pill, making him
sick, and then effectiug cure; it must be
allowed a fair trial. In a CONT unity
where the newspaper circulates freely,
ara is generally read, be pust be a.eon-
lilss ssisTShesitc iasJAaq u anaRG 70. perceive
medium of speaking to the public. The
hHsbandman strews his seed broadcast
+, over his fields, and while be sleeps tho
: elements are causing them to terminate
4 and in due time to ripen for the harvest
! So with the merchant; while he is attend
+ ing to and copveFsing ailh one particu.
: ar class of buyers, his advertisement il
4 being read by another class, and at lopgtt
he commences to realize the beneficial re
: suits attendant No better commentar,
. upon its potency is required than to wit
> ness the prodigious success which has at
q tended those who have panonlxed the pres
= literally. The world.renowned Barnum
who amassed upwards of mi lion of dol
lars in the comparatively short space G
I twelve yeqrs-and was fually chizzled gu
d o. il through the cqpidity and rascalty O
!. those whom he sought to hefrend--ai
i tributes his unparalleled good fortune i
a accumulation to the unlimited use G
\ " Printers Ink" His own indomitabl
energy and superiers tact no doubt perior
q med an Important part, but he is dispose
= qscribe all credit to the press. W
!. might instance numerous examples With
our own knowledge; and probably may a
J. some fqtqre period, byt il is not GU pur
4 pqse to make long dissertation upon
/. subject whose efficacy only needs testing
a il order to present the Truth we have aim
Il edaat in stronger light. Let those VIII
d have not, make the application, and be
d come convinced, by their dormant stat
!. they are forfeiting their fair and hene!
!, advantages, epd pesto8igg them upo
u their rivals who manifest greater shrewd
v ness and far-sightedness by jpdicioas an
! liberal advertising not for a few week
e only, but by the year.-salem IN. j
Standard. ...