The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1859-09-16
Which Pays The Herald
and Its C0nfem nora RIGA.

JOURNALISM winch F0ys-Vho Herald
and Its Contemporaries
The progress of the newspaper press in the
United States is without precedent in the his
tory Of journalism. It's only parallel is that of
the country itself. The first real impulse that
it received was in the establishment of the
the HERALD being amongst the number. The
penny press, if it did not satisfy all the intel
lectual requirements of the public, at least
gave them some idea of what newspaper enter
prise might accomplish. They became dis
gusted with tho old drowsy Wall street blanket
sheets, and saw In the revolution that had
taken place promise Of better things The
price charged, however, was too small to enable
the new papers to keep pace with their ex-
pectations. In literary, as well as in CO MINER
cial wares, good article can only be supplied
at remunerative rate. To satisfy the public,
to do justice to our interests, and to secure our
personal independence, we raised the price of
our journal to two cents. The community at
once appreciated the wisdom of the step, and an
immediate increase Of patronage was the result.
rapidly, and has distanced all its competitors.
The penny papers which had not the courage
to follow its example have nearly all died out,
with the exception Of a few in Baltimore and
Philadelphia, which owe a starveling existence
less to their own merits than to the absence in
those cities of any Independent and enter
prising journal to compete with them. In
New York, we believe, there is one penny daily
still left, an obscure sheet called the New York
San. 1t was recently offered to Wall street
broker for the modest little sum of one hun
dred thousand dollars, but he prudently re-
solved to await further decline in the price,
He showed his sagacity in this for its real value
is not more than a quarter of the amount
Whatever it may have been worth some ten or
fifteen years ago, the falling of in its receipts,
caused by its obstinate adhesion to the old
standard Of prices, has brought it down to this
estimate.
Whilst thus, one after the other our old COM
the field, the HERALD continues not only to in
crease in favor with the public, but to
multiply its resources in manner which,
as we have said, is wholly unexampled in
the history of the newspaper press. Keep
ing steadily in view the principle that adver-
fisino natroraoa Ia RI fnlnw circulation
our efforts have been directed to render the
HERALD not only the first newspaper in this
country, but one of the first in the world. We
have spared no expense, we have shrunk from
no personal toll, to present to our readers such
an amount and such variety of intelligence as
we win venture to say have never before been
found combined in any daily journal The re-
suit has been what we anticipated in a bust
ness point of view. Increase of circulation
has led to increase of advertising patronage,
and both have advanced pari passu with the
increase of population, the increase of COM
merce, and the increase of New York itself.
To show the unprecedented rapidity of this
progress, and the splendid results to which il is
likely to lead, we copy from our books com
parative view Of the amounts received for ad-
vertisements during the corresponding periods
between the 9th Of August and the
18th Of September, 1868 and 1885,