The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1859-04-11
OUR MONTHLY ADYER TLSER.

We believe that the present season has been
dull one for the business men of city. For this
there several causes, some of general nature
and some affecting Baltimore only. There has not,
as yet, been so general revival of enterprise
throughout the country as to give full employment
to all its usual agencies, and of what is doing we
have failed to full share, in consequence
of the active efforts of rival markets. There
has never been a time when New York has made
such exertions to attract customers The West and
South-the latter especialy-have swarmed with
agents, and the whole country has been flooded
with advertisements, emanating from that city, to
extent never before witnessed. The
quence is, that the New York papers are boastng
of large business, and, although these statements
are worth precisely their face, there is doubt
that much greater proportional activity prevails
there, than at other points where the
exertions have not been put forth. We fear more
over that Baltimore is now reaping some of
the fruits of the political evils which were
20 long tolerated among us; and have
learned to cost that in community
where law and order are not supreme, business is
sure to decline. Salutary have been the recent
checks given to crime, there is guaranty
against the renewal Of the deplorabe scenes we
have so lately passed through except firm and
unwavering resolve in the breast of every true citi
zen to do his whole duty in the future.
The most certain means to attract attention in
market is of course by advertising; but even in
advertising it has become necessary to adopt newer
and effectual modes than the old ones known to
foretathers. A stale advertisement, kept
standing by contract for months, is thing
which pays the printer, probably, much
better than the advertiser. Nor after
all, can the circulation of any daily be much more
than local one, and the advantages of advertise
ments inserted in these, will depend very much ON
whether they are intended for the ewes of near or
distant readers. much more rational and efec
tive system has been devised and is in full onars
tion elsewhere which ensures to the advertiser
who wishes to address the collective business men
of whole States and sections the absolute certain
Nv of being able to do so. 1t is the system which
has already been explained by the propretors of this
naper. and which they purpose to put into regular
nnarat;on on the first of next May. 1t rests upon
the idea of sending gratutously to the select bus-
ness men of the South and West, Monmty Adrer-
ti,er, in which every man in Baltimore VINO mas
anv interest 10 be advanced by the most extensive
and Thorough presentation, will have an OPP
nortunity to offer his claims. In addition 10
this. we hope to be able to make favorable
impression upon those who will receive our paper,
by fair statement of the general advantages
offered by this market. As guarantee oil our IN
tention and desire to make this enterprise OF ex-
elusive benefit to this city, we shall decline all COM
peting northumberland that no man shall have
cause of complaint in regard to terms, we nave