New-York daily tribune., 1858-12-14

L.Gser ,nr compliments gtn the rest Of mahkn1.
The last great ttrOl Of this Napoleon Of Aivsrt--rs
is ,tc eisirg - his check 20 the Moult Verno1 Faad
for $40 OCO aud thus securing original arti e every
week ior one year from the pen Of the Hon. FL Ard
Everett for Tie hey York Ledger. This Bonurr k.0"s
lie value of snch expedeIts He is hvrg practical
illustration If the benefits Of liberal aigeri!s ".
From The Ncro- York Herald
THE QrEsTIoS or ADyERTlsisG.-S)neo of the
journals il the interior Q. toe State and egbere
rave discovered Few pnase OF mental alteration
TO wit the nsarity of advertising Tne chief victim
of this form OF Geum IL The extraordinary B"n-
Ier who publishes the literary weekly called TIE
Lodger, and Who sdvertises 1t go extensively as u
make the jourrals ask:
"Is the man who pays these enormous amounts for
advertising crazy, or the crazy c.tfned to
tie bushes aien whO do not advertise At all =
TIE eUjcct has attracted great deal It attention
on all hands. Somebody, II Is quite certain, Is crazy
this advertising point, aud We are Tles TO give
a. much Ia sht upon go important subj 1T.
Ii Hil be necessaTy to look ilto tie Philosophy aud
facts % tie case:
We have heard that when the remarkable Bonner
tool bold Of The Ledger, it was a sma aud not over
pI ftable concern. lie orlgiuet@d new and original
system # advertising, which has had many lmlt .ors
il email way Public atte ton directed 70 the
paper and ~ sales speedily Increased. FlGsLy came
the greet financial crsis. Everybody cut of the Ink.
uries The Newspaper aud book trade was much IL.
pressed The publishers generally bent before the
storm, publishing nothing, selling nothing, advertising
nothing. Most of the cli-ftshioued merchants and
traders followed the came course, taking IN sail ana
reepsug INTO state OF stdgnatiOn. y few, how
ever, bad the boldDess to take different eourre.
Borner was crazy enough to advertise stil more
extensively than ever, filing column a'tfr coln nm
with the announcement Of the contents OF his paper
Other Intermediates of their own fortunes-such
oerchants as Aexsnder Stewart-aiso increased
their advertising expenses during the crisis Sone Of
the Wholesale dIy-goods moved mp to Broa iway,
scattered Their advertisements broadcast through ne
columns of The Rer0d sold off their stocks of goods
at retail for cash the nail. aud ready to meet
tneir payments But Of al these insane persons II H.
n.r was the worst TIE melancholy result of his IN.
sanity is that his psper not only sustained its circla-
ton through the hard timer bnt increased II Ia con
sid. rable ext. It--ths', notwithstanding the
nous amounts which h pays for advertising, he IL
rich p.ap, siih a country house two or threv fast
horses &C., Ac., snd We soon expect to see him sal
il hs own vac t and making more Of a show than
Cnemung Smith himself; and that withOu, robbing
the Cooperation OF penny.
Now lock az the old fogy traders who did not adver.
tire at all. Where they now Smashed-irre-
trievably, inevocably smashed, and obigei To give
way To younger men, no will not be crazy enough To
walk D the old way.
The public viii jadge as to the crazl ones from the
facts in the II will make up ts mod thst t.r.
is good deal Of method in the madness of the extra
ordinary Bonner which brings tim in clear profit Of
twenty five Thirty thousand dol ars per ennam, aud
allows him to pay aL his great expenses with cash
down, besdes.
Who are the crazy men l-Bouier, who advertsesa
great deal the old ogies who advertise hot at al
From The BO,ton Daily HeraiL
Mr.. EVERETT AS NEwsPAPER WRITER.-The
recent compact between Mr.. Everett and Mr. Bonner,
by which the former binds himself 10 contribute fifty
two articles in year to the paper pnblshsd by the
latter for the of $40, ,0O0-or two hundred dollars
srticle-which has already been paid in advance,
has excited, az il was well calculated to do, wide
remark. The operation was shrewd ani sagaciols
one on the part Of MIR. Bonner and he is making the
most Of il in business point Of view. But Was 1t
nothing more ? We have been surprised II
ments in some of the papers miavoabie t. Mr. Ever
EFT for accepting this prncey upon the condition
of writing for q weekly newspaper, settiog forth the
idea that ne degrades the hgh position he has risen to
az man of etters, a statesman and orator.
IL is an old saying and vulgar one: that " 1t is
foul bird that rites its nest" Those newspa-
per editors who have INDUCED iu censures against Ar
Everett for agreeing to write for weekly paper upon
the terms which have been specified, the foul birds
Of the Press. We say nothing nov of tie noble AMI
patriotic object to which Mr. Everett has devoted the
past year. awakening the nobest emotions Of the sonl
by mis- appeals to his fellowcountym ymen to the
grave Of the Father Of his County from uDh allowed
hands, ard to which he now devotes his pen. His
proud position III this respect sufficiently understood.
What wish to call attention 10 is the absurd and
contemplate idea that Mr. Everett degrades his po.
eition by writing articles for the popular Press.
If orators and statesmen, If the ~lsest and pro-
foundest men the country are sincere when they say
the free popular press the proud distinctive nstlta-
lon OF tree people, her daily and weekly instruc.
tor spreading its ieaves TO every house stamping s
influence upon every mind, how can st ,tesman-
were he greater than al Everett-ho< can a scholar
ever more polished than he, degrade himself by taking
up the pen for this universal and diffusive instruc
ter IL the quality Of goodness, OF patriotism, Of vr
tue, degraded by coming in contt with the public
mind We have not 30 been taught Mr.. Everett,
with bis great and expansive mind csn bring
power 10 the press. IL il fitting close Of Illus
trious career to SIT il his closet and by Of the
popular newspaper, scatter the riches of his mind
throughout the land and every iDhabiraut thereof
He is the G,maliel who is competent 10 teach; st
whose feet mions will be delighted to sit and learn
And when an opportunity is offered TO meet half
million al once shall he be said to be degrading him.
self for improving that opportunity
We reicic. that Mr. Everett has entered into our
profession. He will grace it well. 1t will lend rev
honOrs to bm for is among the noolet employmens
that can engage the attention Of citizen. We pity
those newspaper VT tiers who lament the degradation
Of MI Everett in comIrg into their etnpoymen IL
all were like them, he might be degraded. Thank
God all are Lot Ike them.
F,om The Frederick (fG Rera4.
The NEw-l loRK LEDGER AND EDWARD EVERETT.
-Thst Mr. Bonner proprietor OF TIE Ner- York
Ldger is the Prince OF publishers We think is TACT
ths will be readily admitted by everybody who looks
into It's pages 1t certain requires ordinary quail.
fcaiions 0f both business and METAL kini to Ell.
abl. bin to get up Journal which can ,comnodate
and grs;ify 20 large range Of tastes. The ob.c. Of
the proprietor is To doubt to make money; but, Ike
good tarff, in making money for himself he gives in-
cdental protection 10 good purposes, and helps to su.
tain and 10 foster an American Literature.
He displays in his operations princely hberalty,
which deserves that recognition and encouragement
which be il receiving
Some of the brightest and purest stars Of American
literature shine in Mr. Bonners galaxy. There find
the brilhan, and pupeen wit Of Prenucethe pure and
refined sentiment, and genial humor, o' Fanny Fern
and there we find Alice Cary, who looks upon man
and nature with most kindly eye and talks and sings
so wisely and sveety about tbem-and number Of
otf els who have deseryedly won high places IN the