New-York daily tribune., 1858-11-22


t,e N.w-Yas& Ledger Mr.. y inner pf,prs-5 70 do
rate 1000 TO the kount Vernon fur ii Mr. Everet;
would isrpish opc original article pr week to ms
paper, fr the space Of one Mr. Everett s'cep.s
tho proposition and the rhong has lready been pait
over - the Treasurer Of the Fapt. The s.res 81" b.
callei the Mount Vernon P.pefs.' Mr.. Everett
has already contributed ~, ,eo - this noble ob-c.
and before he concludes his laeorsl ii viii no d1ubt
reach the handsome sum Of $4,000. |. will be the
grandest act Of his life.
F,o. The saseaesssss ~. ~ s:a,.
BoSsrp-We like go-ahesd people. And ~ Bon
ner cannot reduce or circulation of hurdred thou.
rand by sending his paper to our ineads-the tao
papera being wildly disrepu"e very enseI.any ana
him succeeding 20 ve and are not afraid n sdver'se
him and his paper b. alading to them, for D0,h-
ing, editOrialy. A little while ago the New York
Ledger was a four-psge sheet, and had, We believe,
a verv limited circulation. Bonner increased the
circulation wonderfully with Fanny F-rns nunred
dollar column story. Then he changed the form Of
his paper, making It an eigbtpage sneeti engaged
number Of the very best authors in the country
70 contribute TO il, ard advertised extensively.
Very extensively he advertired- $1,000 week he
spent for advertising; large fortune has Bonner
given away to the priniersso large that even shrewd
peoplc have remarked, with omiious shakes Of the
he, d. Bonner is crazy he viii ruin himself and his
paper must go down. But the first ADVERTISING ei
Orts of Bonner nothing t. what followed; he
increased his advertisements, and the circulation Of
the Ledger increased and Bonner pocketed great
sums of money and prospered, and trinmphed His
paper has a circulation unheard Of, at least in this
country, before. All. this goes TO show that tho
quicLest and surest way TO get rich 10 TO advertise
Old fogies who squs eze coppers and sixpences ard
love dOllare more tuan women, advertise " be-
cause" they say, with grant at the expense, " its
throwing money away" They afraid-they have
not the 6raios TO know that while they are saving
pennies they ARE throwing dollars away.
Bonner Is liberal. His gains he does not hoard up,
but scaters them broadcast over the land. American
authors Of note have reason 10 bless Bonner fs he
doca them inside order to
vices crbblers who write for the pleasure Of being
in print. The last move of Bonner is to cyntrIbatc
$1,000 10 the Mount Vernon Association, aid ths
article for his paper, every week for year,
from Edward Everett. Three cheers for Bonner and
the Ledgerl
From heHrn.ias.on Long Alaadey.
Bo.sTR AND HIS LEDGfR-The name Of Bonner
made famous by persecuting bishop who bore It
in the sixteenth century, but We apprehend has been
made more populaIy known in the nineteenth
century by Robert bonner the publisher and editor of
the Ne s-YOrk Ledger This unique specimen OF lit
crazy enterprise is perhaps The most remarkable Oh
record, likely to be corded in our day, having
within three years reached "a weekly circulation of
300 COO more than twice as great number that of
the next most widely circulated spaper 10 the World
the Weekly Tribune An accon onpiShment 70 extra
ordinary cannot but render some account of the author
of t interesting. We have heard the phrase "Od
Humbug" applied to Robert Bonner, bat those who
fancy him old, humbug, a mere lucky sdven-
turer in the fed Of journalism, wide from the
handsome fello r. not than thirty years OF age,
we-educated, sturdy in his moralties, and just as
smart every way rs the best man Of his years IN the
land We knew him a conpostor come years ago,
working hard FIR the little capital that was finally to
start him hs publishing career His intelligence,
industry, Integrity md economy then won bim fore
most place among iis craftfeiows and were to many
ample prophecy Of his future success After ac-
complshiDg his object a comp1sitor, he projected
the Merchants Ledger, journal devoted to mercan
tile interests, and Which, on its reaching handsone
LIT ~.
Ledger.
We have already spoken Of the remarkable circnla-
tion Of tbi' paper, TIE principal secret Of it's aston
isbiDg s SIMPLY the ceverness of It's founder
and conductor. Robert Bonner is not exceled tact
talent genius the business Of the field 10 which
he is at work He knew before sterting precisely
what was necessary To- bis complete triumph ast that
.s evoqy You'd ind something Of
terest in it, and free of paftsanshp in politics,
tarianshp religion and Of whatever copld offend the
soDndest Inoiai'y that no class could raise any we'll
ounced obi. ct,yn to It, la this nigh AIM requiring
ever-watchiu sagacty, he has socc-eded most adni-
raby. Nor mas his Discrimination been lees acute in
mastering varied iIstrate talent to ls list OF writers,
OF whom he has regular corps equ, to thai OF any
magazine in the country. At the base of all this, his
mastery tact in advertising, and otherwise pushing
lDs circulation, lies firm and ineIhaustble. lie has
had mapy imitators, but no rival. Opposition Of
every sClt has recedcd before him, ana il he is now
coiIirg hundred 'hcusand dollars per annum, it is
because he has genius equal to his fortune and his
task. In any direction requiring tact, talent and in
domitabe energy, he would succeed. He is one of
the Glars vino look before they leap, but when they
decide to leap, know such words Gs fail. Liberal
aud honorable in all his relations, lie is worthy OF his
laurels and may well be proud OF the position he has
attained.
Fro, The UT1miag,on az. c. Herald.
TIE NAPOLEON OIL THE ,PRIs'.- This is certainly
progressive age. In every branch OF science, me
cauics and fine arts in this country, the march of i'm
nrnyemept has made rapd advances. Originality aud
boduess characterize the undertakings ot the present
day and all appear actuated by the magic word " tx
celsor" Perhaps in of the useful arts is this
advancement more apparent than in the at OF PRINT
ing. But few years ago the idea of daily paper
outside of the larger cities thing unthousht of;
Low almost every State boasts its daily issues.
We are not inclined to puii Northern publications
undcscryedly, but we viii record true merit. and evil
dences of superior enterprise wherever apparent
Now, Bonner Of the New-lork Ledger publishes
good aid interesting paper Of lie class. literary
paper devoted TO the wants OF the family circle.
Escbewng from its columns al sectional and exciting
topics, he aims TO print paper which will be ac-
ccpiablc TO all classes and sections He has made
extensive conrat. with the patriotic Edward Everett,
who has identified his name with the memory Of our
nations father, in which he agrees 10 pay INTO the
Mount Vernon iund, through him, the sun Of $4,000,
i'll consideration of bis acceptance Of proposition by
Bonner that he lEyerett shall agree to furnish the
Newlork Ledger with al original article, weekly, for
publication. The circulation oi the Ledger must be
numerous to warrant such an outlay, and the self
sacrificing devotion Of the great oratorwho entails
upon himself this most srduous undertaking. for the
purpose Of aiding in her efforts 10 wrcst from
oblivion those Old walls wtoa often echoed 10 the
music Of his infant voice, and the tomb wherein al
that the great father reposesis deserving
nations gratitude. Written agreements ON botn
adcs have been entered into and ned oy the respec-
tive parties, and the fret OF the Mount Vernon
Papers" viii appear during The present mouth. The
accession Of go able scholar TO the columns Of the
Ledger will be an advantage far over-balancng the
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