The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1858-11-22


proposed 10 donate $4,000 to the Mount Vernon
knd IL Mr. Everett would furnish one original art
Gle per week to his paper for the space OF one
year. Mr.. Everett accepts the proposition, ana the
of the fund. The series will be called the Mount
Vernon Papers, Mr. Everett has already contri-
buted $4,000 to this noble object, and before he
concludes his labors il viii no doubt reach the
handsome sum Of S7J,cOO III VIII De the grandest
act Of his life.
From the Schenectady IN. ~ Star.l
BoNNER-We like go-ahead people And, as
Bonner cannot reduce our circulation of hundred
thousand by sending his paper TO our friends-the
two papers being widely dferent-we very cheer
fully and empha.icaly say, we like Bonner and are
glad TO see him succeeding so well, and are not
afraid to advertise him and his paper by abiding to
them, for nothing, edtoriay. A little while ago
the Ne,o York Ledger was four-page sheet, and
I'D We believe, very limited circulation. Bonner
Increased the circulation wonderfully with Fanny
Ferns hundred-dollar-a-column story Then he
changed the form of his paper, making il an eight
page sheet; engaged number of the very best
authors in the country 70 contribute to It, and
advertised extensively. Very extensively he adj
vertised- 600 week he spent for advertising;
large fortune has Bonner given away to the
printers-so large that even shrewd people have
remarked with ominous shakes of the head,
Bonner il crazy; he viii ruin himself, and his
paper must go down. But the first advertising
efforts Of Bonner were nothing TO what followed; he
increased his advertisements, and the circulation of
sums OF money, and prospered, and triumphed. His
paper has circulation unheard of at least in this
country, before. All this goes 10 show that the
quickest and surest way to get rich is 10 advertise
Old fogcs, who squeeze coppers and sixpences,
and love dollars more than women, never advertise,
because they say, with grunt at the expense,
tits throwing money away" Shey are afrai1-they
have not the brains to know that willie tley are
saving pennies they throwing dollars away.
Bonner is liberal. His gains he does not hoard
up, but scatters them broadcast over the land
American authors of note have reason to bless Bon
ner for he does not turn them aside in order to Sc
cure the services Of scrbblcrs who write for the
pleasure Of being IN print. The last move Of Bon
ner is TO contribute $4,000 to the Mount Vernon
Association, aud this secures an article for his
paper every week for year, from Edward Eve
rett. Three cheers for Bonner and the Ledger!
From the Huntington Long Islanderl
BONNER AND HIS LEDGER.-The name of Bonner
was made famous by persecuting Bishop who
bore it in the sixteenth century; but apprehend
il has been made more popularity known in the
nineteenth century by Robert Bonner, the publish
er and editor OF the Neto York Ledger. This
unique specimen Of literary enterprise is perhaps
the most remarkable on record or likely 70 be re-
corded in our day, having within three years reach
ed weekly circulation Of 100000, or more than
twice as great a number that of the ne Xt most
widely circulated newspaper in the world, the
Weekly Tribune. An accomplishment 50 eXtraor-
binary cannot hut render some account of the au-
thor OF il interesting. We have heard the phrase
those who fancy him Old or hunbug, a mere
lucky adventurer' in the field Of journalism, are
a. wide from the truth az night is from day. Bon
ner is a decidedly handsome fellow, not more than
terty years Of age well educated, sturdy in his
ralities, and just smart in every way the best
! man Of his years in the land. We knew him
IS compositor some years ago. work.
! ing hard for the the little capital that was
| finally 10 start him on his publishing career.
| His intelligence, industry. integrity and economy
| then won him foremost place among his craft
| fellows, and were TO many IN ample prophecy Of
his future success. After accommodating his object
as compositor he projected the Merchants TT
gr journal devoted To camille interests. aud
which, on it, reaching handsome circulation, he
suddenly transformed into the Aetr York Lcdycr.
We have already spoken oi the remarkable CIR
culaion Of this paper. The principal secret OF its
astonishing success s simply the cleverness Of IL
founder and conductor. Robert Conner is not OK
ceed in tact, talent genius for the business Of
the field in which he Is at work. lie knew before
starting precisely what was necessary 70 his com
plcte triumph and that was, that he should publish
a paper 80 varied in its matter that every class
would find something Of interest in 1t. and 40 free
Of parisanship IN politics craftsmanship IN religion
and uf whatever could offend the soundest mora
", that no class could raise any Wen founded OBJ
lection to il. In this high aim, requiring ever
| watchful sagacity, he has succeeded most adj
mirably Nor has his discrimination been less
/ acute in mastering varied nrst rate talent
! 10 his list of writers, OF whom he has a
| regular corps, equal to that Of any maya
zine in the country. Al the base III all this.
his mastery tact in advertising, and otherwise
pushing his circulation. lies firm and nexhausiible.
lie has had many intators, but no rival. 0pposi
ton Of every sort has receded before him. and ii
he j. now coming hundred thousand dollars per
annun il j. because he has genius equal TO his
fortune and his task. In any dire ction requiring
tact. talent and indomitasle energy he would
succeed. He Is one Of the class who look before
they leap; but when they decide 10 leap, know
such words fail Liberal and honorable in all hi
relations he il worthy Of his laurel. and may well
be proud Of The position he has attained.
fTrom The wilmington ~. CD Hcrald.1
TuF NAPOLEON or Tnr PRlsS.-fhis il certainly
a progressive age. In every branch Of science.
mechanics and line arts in this country. the march
az Improvement has made rapid advances. origi-