The prairie news. [volume] (Okolona, Miss.) 1851-1875, 1858-04-15
ADVERTISING.

soihc very ilDeral OnerS; some others
about one half or two thirds our usual
price. A few publishers of large papers
we see publish these same advertisements,
and it puzzles us considerably to imagine
how they manage to get along and live
by such a practice. However, a partial
solution to this seeming enigma may be
found in the fact of their being unable
or too stingy to employ compositors to
set up selected reading matter every
week sufficient to fill their space. Then
why don't they lessen the size of their
papers asks some one. Simply because
they could not make as big a show as
they are able to do while they thus keep
a large amount of standing advertise
ments, and by this means endeavor to
impress people with the idea that theirs
is great paper-doing large and lu-
crative business, &c. They are great
papers, but greater humbugs. When
these advertisements are once set up it is
not necessary to distribute them every
week-they stand sometimes six months
or year, and no labor is wasted upon
them This saves expense, and accom-
plshes great desideratum among some
printers, viz: ellis up" This way of
advertising is a shame and an outrage
upon the one portion of the press who
place too high an estimate upon their la
bors to work for nothing, while really it
does not benefit the portion who are gull
ty of such small shrks to fill their pa
pers. A few of these bogus advertisers
now owe us good pile of money-if they
owe us any more may we be Hepsidamm-
ed I! Any rascally scoundrel may fix up
a long advertisement, write very pretty
letter, and make fair promises to pay,
but printers are not obliged to believe
what they say. If printers do insert
these advertisements and rely on their
honesty to prompt them to pay when
nothing but the character of the adver-
tiser is at stake, they are either fools or,
what is ten times worse, wilful misappli-
ers and violaters of the printers art and
honor.
Men of established character, who have
a reputation for being punctual printer
paying men, for them will we advertise,
and for no others, unless we are person
ally acquainted with them. We will
mention few of our would be adverti-
sers. Henry Costar sent us long ad-
vertisement of his rat killing compounds.
They may do very well in their way,
slay rats, mice, bed bugs &C., by the
but we preferred to have the
cash IN adrance of the appearance of
said advertisement; so we informed him.
Not having heard from him since, we
presume he has sought latitude more
in need of his "Vermin Exterminators."
Another individual who styles himself
the proprietor of Richardson's (God save
the nancy Publishing House sent us a
long list of advertisements, offering a
gold pencil, a magazine or two, pic
ture, and one or two other articles, as
for the same. We paid no at
tention to his letter, and few days after
received another, in which the list was
curtailed considerably, and an addition
of three dollars made to the compensa-
ton offered at first. We were gump
enough to write to him stating that we
would insert his advertisement if paid
for IN adraace. We havn't heard from
him since, and it is supposed he also is
in search of a more accommodating pa
per than the Prairie News.
A Mr.. VIM. E. Hoyt writes us very
patronising letter, requesting us to insert
an advertisement of his Private Hospi-
tai, at Syracuse, New York. He is evil
IDENTIFY new beginner in the advertising
art or he would not attempt to gull as.
III. S. Schell, No. 3S5 Broadway n.
Y, sent us an advertisement which we
see several papers publishing. He may
be of better stamp than most Adver-
Using Agents, and as he refers us to the
Natchez Courier, Mobile Adrertiser, Mo-
bile Register and LOUISVILLE Journal we
would request it as favor of these pa
pers to make mention of the man as they
know him.
Il. C. Leland, Box 4,5S7 New York,
wants us to advertise for him, and take
the pay in correspondence. He is sharp