Daily Iowa State Democrat. [volume] (Davenport, Iowa) 1856-1859, 1858-01-01
4" BAN g. p"

"BANG Cup"
THE REsULT OF ADvERTIsINo.
Anything over, Bent
Not dollar; ! just paid the Journ.
ais bill for advertising, which has pref.
ty much cleaned me out
How much =
'Forty-two dollars and twenty-five
cents
ben, l don't like to tell you that
you are the biggest fool on the street
but you are.'
wait Joe and see,' returned the
other with confident smile.
'Forty-two dollars for advertising |!
The applicant for anything over,
gave peculiar whistle to define the
length, bredth and depth of his aston.
ishmcnt.
This conversation took place in the
store Of Benjamin Weston, a young
and enterprising merchant, who had
just entered into business on his own
account. The other person, who to
use his own classic expression, was
bang up and wanted to borrow fifty
dollars to make up the amount Of a
note due that day, was Joseph Weston
cousin of the other. They had been
playmates in youth, and staunch friends
in maturity. Though there was 9
great diversity ofopinion on many top.
ics, q strong sympathy existed between
them.
They had commenced business at
about the same time, and under the
same circumstances, both being obliged
for the want of sufficient capital, t.
mortgage the stock in their respective
stores.
Thus far they had done we'll, and the
prospect was that both would become
distinguished merchants.
They had married sisters, and occu
pied tenements in the same block
Their houses were furnished in substan
tally the salue style, aud with no ulSts''
rial difference of expenditure. Both
had been brought up to business habits
and educated in the principles Of rigid
economy.
And if I had the money to spare
would spend double that sum- replied
Ben.
What benefit do you expect to real
ize from it!
You are behind the times, Joe.-
Benefit What a question expect t.
make q fortune by it,
'Humph.'
Look at Brandreth & SWAIN
Both humbugs.'
NO matter for that; ifthose fellow
have been able to make princety for
tunes by advertising humbugs how
much more SO will he who deals in sub
stantial realities
AL 0oiuLAOos
we differ, time will tell who is II
the right
Seriously, Ben, you will ruin your
self if you go on in this manner. Forty
two dollars q quarter for advertising.
4 shall spend hundred the mex
quarter
xD>N IA - Ran
How does it happen, Joe, that yor
are in the street borrowing money!
never did such thing since com
menced in business
How does it happen, Ben, that you
havn't got any money to lendT asket
Joe with smile.
Because l spent it in Advertising
Better have spent it for operas ant
2,4O's.'
wait, Joe, wait
4 spend nothing for advertising, bu
I'll bet you the oysters now my sale
for the last quarter are Is large a
yours
4 will take you upon..the next quart
err
why not the last!'
Advertising il somewhat like plant
ing potatoes; you wait for the crops.'
Don't believe in II, Ben. When
have = fifty spot that l don't know
what to do with, l shall put It into my
family. Buy library, new sofa, o.
something Of the sort. l should rath
or 90 to the White Mountains with i
than throw It away on the newspaper.
You don't know your own interest
Joe.'
Don't /. Some kinds Of business
| might thrive on advertising ours, new
q. Do you believe the women lool
in the newspaper before they 60 I
shopping!'
We'll, there was a lady In here jus
now who said she saw such goods I'D
vertised by me-
.Pshaw and on the strength of tina
you intend to spend fifty dollars NOR
in advertising! Ben. You are crasy
and Joseph Weston turned upon hi
heel and LEFT the store, assured in hi
own mind that his friend was going t
ruin.
In his estimation, such loose princi
pies would eventually bring him Il
bankruptcy. But Ben was his friend
and he deeply commisserated him be
cause he chung to such weak and PEI
nicious doctrines.