The daily exchange. [volume] (Baltimore, Md.) 1858-1861, 1858-02-22
BALTIMORE.
MONDAY, FEBRUARY %, 1853.

The first number of the DAILY EXCHANGE presents
itself to its readers under circumstances whichits
proprietors cannot but regard as suspicious of the
accomplishment of their most sanguine expectations
The establishment of new morning journal in
Baltimore has been long felt to be desirable on
many accounts which it is entirely unnecessary to
detail, and the enterprise in which we have now
embarked must not be regarded as an experiment
which has been entered upon without very striking
promises, in advance of its probable success
Without designing to disparage, in the slightest
degree, our contemporaries, for whom we feel the
sncerest respect and good WILL it has been apparent
Tor some time past, to many merchants and men of
business, that there is both and occasion for
another morning Journal in Baltimore The pro-
prletors of the Exchange We're led to examine the
GROUNDS Vi lhls impression, with firm purpose to
avail themselves of it if it should prove to their
mnd well founded, and quite as firm determine
ton to refrain from embarking in the enterprise
unless the prospects of Interior success should be
more than merely plausible The favor with which
the project was viewed by the public was not slow
IN disclosing itself. There is scarcely class of
business men in the city who have not displayed a
ready warm, and, in instances an enthusiastic
interest IN the prosperity of this attempt to add
another to the daily journals of the city. The most
substantial, servceable and unequivocal of all the
evidences OF this feeling to be found in the dis
play OF advertisements presented in the columns of
TINS hrst number of our paper. Almost every i'm
portant business transacted in Baltimore is there
represented, and we take occasion to state that
there is not single advertisement of anv descrip-
ton which is not bona fide paying contribution
to our resources. We doubt whether any newspa-
per In this country started upon its career with
so signal and general a manifestation of the good
VIII and favor of the advertising public.
The experience of most projectors of newspapers
has undoubtedly served to show that, however easy
1t may be to gain readers, the patronage of adver
tsers-the pabulum of every self-sustanng journal
is only acquired by slow degrees and by a well
established belief in the extent and variety of the
circulation OF paper. Our case is, to great
extent, an exception to this rule The advertise
ments we now publish the free and hearty offer
lngs OF men who thus, in advance, are willing to
stake something upon the success of project which
commends itself to their approval.
1t is undoubtedly true that the inexperience from
which we do not claim to be exempt may subject
MS, IN the outset to some disadvantages, and our
readers to some disappointments but we trust to
supply as far as possible every defect of experience
by increased vigilance and attention, and to render
the Da'ly Exchange not only worthy of the patron
age of every merchant mechanic and professional
man in Baltimore but TO secure for it character
for elevation of tone and purpose extent and accu-
racy of information and general efficiency in every
one ct its departments which will leave those who
habitually resort to its columns no reason to regret
the preference they award to it,