The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1858-03-04
The following arc some Of the
OP MONS OF THE PRESS.

From he Louisville Journal
NEw YORK LEDGER.-Dur,ng o recent visit 70
New York, we called two or three times Ut the
Office OF the Ledger, and had an oppor unity Of
Inspecting the books Of that wonderfully sue.
OF II some weeks ago Sss far beneath its pre-.
mt mark. It's circulation at bis time is con-
siderably over three hundred thousand-pro-
baby one hundred and hits thousand oyer any
a weekly In London wnose circulation Is equal
" not superior, to hat Of the edger, but 10
sold SO cheap thai its profits canuo. be fourth
part as much as those Of the latter periodical
Mr.. Robert Bonner, he sole editor and pro-
prie'or Of the Ledger, has won hts extraordtna-
~ success by his singular knowledge OF public
taste, and by the extraordinary tact talent and
enterprise that he invariably exhibits in MINIS
tering TO II He never falls 10 fulfil the.expec a.
tons OF his myriads Of readers His Ledger
has . more popular corps OF writer's than any
o. her paper. That his vast circulation 10 SUB
stantisl u heslthful is shown ny the fact that
II has been for months not only rapidly, but
steadily and regularly increasing IN me
thou sand cries Of our repu ,uc Other Eastern
editors, beholdipg his triumph, have tried 70
initiate him, but they have found him iuimitahle.
Among the regular contributors TO the
Ledger are Fanny Fern, MRS. eigourney, MRS.
sylv.nus Cobb, 7 8. Arthur, John g. Sake,
Mary stanly Gibson, Emma Alice Browne,
and DIV er Sinclair, and there are very many
others Mss Emma Alice Browne. whose &c,
MUS Ia familiar to our readers has contributed
several exquisite gems " the Ledger" both
in poetry and prose.
From Harper's Weekly.
The most successful paper Of the kind In
question 1T the present time Is, without all
question, the New YORK. Ledger Its c!rcu alton
Is stated 70 amount to the enormous figure OF
SIS 0OO we ekly, and We have no reason to believe
thus statement 70 be exaggerated. We presume
toe subscription list OF the Ledger TO he unequal
led in he world. No small share Of this success
must, Of course, be ascrib-d 70 the surprising
| energy displayed ov the proprietor in advertis
ing his sheet But II IL due 10 truth - say that
the matter contained In the Ledger is sduira-
bly, adapted for promiscuous reading. II Is
nanny Fer He Mrs. NJ soushwo-tS Mrs. ssourney'
a lice Cary Mr.. Cobb, Nr. r. 3 arthur, and Mr..
Emerson Bennett; while such eminent writer's
as George ID. Prentice of Louisville contributs
poetry, paragraphs and fun A high moral
tone pervades the Whole paper, ana never for
the sake OF a caustic paragrao Oh or piquAut
story Is any thing admitted ~ its columns which
could offend ftstidiou, taste The whole en-
prise exhibits a striking dseree of jpdg men:
| and tact We have no hesta ion, indeed, in
| sSying-whatever the 1ubhc impression may
be-: hat all the advertising IN the world conld
not have made the Ledger succeed a. 1t has
| done, had II mo- hit the average requirements
From the Publishers Circular
Advertising has undoubtedly helped The pro
| gress of The LEDGER but its great success is
o wing TO several causes, o. which this is but
one, and perhaps not the m )st important Its
oprietor seems 70 have an intuitiye know
ledge of The wants OF newspaper readers, and
an abupd mt faith IN his own po wers In this re-
/ spect These have enabled him 70 act wisely,
ard given him courage To act boldly and Ebs
rafy He has been emit rprising In engaging
| talent for his columns and shrewd IN selecting
the peculiar talent required, as well rs in
rightly recting IL
tits not, therefore, merely that much talent
is employ ed in the n I. LEDGER, for this may
he said OF many PAGERS which are stru ygng 10
sustain a circulation not amounting 10 Ms much
In all az the LEDGER increase In 'iugle week,
Ia tale Ia oil
right way. The LEDGER evidently AIMS 10 be a
paper for tho million. 1t appeal, not TO this
smah class or the other; not 10 the highly cult
waited aud intellectual alone, but 70 the whole
people. and It's conductors succeed in n, liking 1t
an Infinitely better peoples paper than any
which has preceded II
Another cause of success In The LEDGER We
rejoice 70 believe TO be The high moral tone
which pervad 20 IL; the great care which Is ev
GENTLY taken that not an eXcep liable line or
word shall ind place In its columns In many
| ne vepapers there Is careessDess II not indif.
| ference In reference 70 this point, while some
| evidently seek popularity by what they call q
] liberal lone and lack Of prudishuess but what
whilst 81 IL matter for rejoicing, therefore, ina
| 30 successful paper Ia 80 prslsewortby In this
respect. we believe we find In 1t one Of the res
! sons for the success iisen.
| u ON he Pike County Gll.) Union
We have for some time nten led 70 call the
attention OF our readers 10 the fact that the New
York Ledger Is one Of the cheapest family pa
pers we have. Many people have an ide. thu
/ IL Ia made up or wishy wsshy sentimental sto-
ries; but we assure all such tha. they are mis-
| taken. The beft writer's In the country con
tribute 10 It's pages, for Its proprietor paws lbe
rally, and money can always command genius.
Hrs- Souihwor h, Geo ID. Prentice, Mrs sigour-
n,y, Alice Cary, Fanny Fern, sylvsnus Cobb.
Emerson Bennett, and q host OF o.her well
known literary ccle hrities are regularly EN-
ployed upon is pages. No'hing In admitted
| that would conflict with the notions Of the most
| rigid mo -sli-t. Its price 10 only ~ yeAr-two
copies for s.
From the Missouri Presbyterian
The Missouri Presbyterian, In speaking OF the
New York Ledger, says
This journal deserves great credit for It's out
| spoh en- conduct IN reference 10 vice.
II Ia the high tore and pure morality II the
ite. Not siagle coarse word Is ever permitted
| 10 appear in its columns
From the Texas Sentinel
TUE NEw YoRx IrDGsR.-Ths Ledger, has
been finding lts way down south, FOR many a
| changing year, II comes lad n with such ey-
| cellent freight, In 40 sparkling and brsh, that
l eulogy applied TO It's merits seems almost Ike
painting the lily. I'll published at No. ~ Ann
street, al the low price Of " per amman In sd.
| van -.
From the Martinsville nni.) Herald.
A doom PAPgR.-1be New York Ledger IL
| decidedly the hsudsomest and best family pa
per we have ever seen or read, and contains
more Interesting and valua ,le matter than any
paper Of Its kind published la the United States.
| Published by X. Bonner, No ~ Ann street,
| New York M ~ per annum single copy, or
i any person obtaining eight subscribers at tl 30