Ceredo crescent. [volume] (Ceredo, Va.) 1857-1861, 1858-05-15

ApSERrrxlNe.-People are ssia 10 shrink 5fsn
such heading in = nsxsysyw-Ssesnse, a
course, newspaper men win .avise psoyae to "a
N.T,'se-jsst m faeinstins dry goods cierk
wall bem and ssaile and ~yes." when eating
upon some tempting bsit. But aside from fhs
ust,ee OF such q supposition oftcutines, IL c.s
DC SHOWN, xe think, interest out OF the question.
that there IL no business which win prosper %
well without advertising as With IT, Ii is prin-
ciplc rs immutable any othsr stamp Of nature
th.f rublcity Is necessary and isdispcnssble
precedent 10 patronage. Publicity does NOT
necessarily come only through the public pripss
IL nay come through long yesrs OF patieu,
waiting aud toiiing; but 10 comes then. n ~,
say, "as the death" Publicity quite osssn
comes through some special kuack or buuzp
some people have for getting known thcmscivcs
and getting everything kno1as swith which thcy
are IN any way connected. This last, however.
IS not -now-a-dsys, the most reputable wsy 20
look up patronage. People look suspiciousay
upon all sorts Of "sugar loafed hat" oratisns
The most effective, the most durable, and the
quietest and least troublesome wny 70 couusud
tho attention OF people, is through the public
prints Each day thousands of peopl. wske nm.
hnding themselves troubled With want of sou,e
KIND. They have m undchned sense or want
ing oiten They take up the paper NJ or before
breakfsst and they scan lis whole face, and heyc
aud there they sort or pick out something which
they want They naturally 60 where fhsy csc
the article advertised
IL has come to be now-s-day., tha. tho se
quirements Of civilization nre being mora md
more properly classified. Taus couple OF
hundred years ago, evcsy man xas his own
banker, never thought OF dcposi;in; his money
anywhere, or Of the idea Of getting h. prou,i:e
to pay turned into cash. Tn. idea psss.d ant Of
fashion and the idea and institutioa rf a b.uk
came IN to hi! the vacancy. So with sdscrtiSiur.
few years ago, when newspspcrs were . good
deal scarccr and dcarcr than they are now. vcrr
lew people comparatively advertised Consc-
quentiy. pesple did not expect 10 fud a sumns-
~ OF all their everyday wants ia the daily, or
rather. ~ they then were, tho weekly papers
But that regime has been discarded IN fhis our
day. Everybody almost aeifhsr takes or read.
the daily papers. IL II as much . habit vail
nigh, ss breakfasting. Mcrclauts and traders
have found out this prevalent pyasfies asa hs<.l
zt once tzcifly snd Prsotiosliy uEyssd fkss g.
psPsr are eaiy proper sSbisls IN n 80 80 d.
our .s1svs st pablssasy. z1 -. = q
ios, u; Soa -, % u - = 116fnHW7uwun13
1sss'to roususs'it Just - thgy 'asauy efhss @sil
digestsd and aSrsaEsd Boass1e OF public utility
II Is worthy OF rsp.rk, asad nsy 10 fesssd by
any one, that among any given upasher OF moo
attempting TO do business in any deparsmsut,
he or they who mako use Of the sewspapsrs do
the business. In this uc exclude from the court
old established firms, in wha; Is known o. heavy
dcpartmcnts of business: firms that ercw up
under tine management or past generation,
when there were no daily papers. We mean
such ones ~ have started ia oven handed with
latter rather present times Go into the stores
Of such Ones the retail establishments aud the
practical test Of the theory Of energetic aud
liberal advertising will be seen. IL.