The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1858-04-11


vsrsGslDg Columns q The Hersld.
The advertising columns Of the HERALD Of
ford an excellent panoramic view of life in New
York. Here in one days advertising we can
gee what vast number OF our population are
doing or trying to DO, what their wants, hopes
and anticipstions are. Thousands OF people
have houses to rent and want good tenants
while thousands more are on an eager hunt for
some place to locate themselves for the coming
year. A new year for the house hunters always
begins on tho first of May; for New Workers.,
like swallows migrate in flocks at the approach
of summer At this season the leading adver
tisemcnts are sure to be found under the head
of "Houses to Let, and whole page of them of
q morning Is no uncommon thing. Then there
are great many careless people who are always
losing something-dogs tippets, shawl pins and
valuable papers" comprising the principal
portion Of lost articles. Some folks have more
mouths to feed than they can fill. so that "a 6ne
asking. As an evidence of the hard times we
find splendid rosewood seven octave pianos 60
ing for song, the furniture OF the parlor, ia
these instances, being little too sumptuous for
the condition of the larder; for, unfortunate
ly. since the panic came upon US, pianos ia the
drawing room and emptiness in the meat safe,
with seven dollars month for butchers bill,
has been the order of too many households.
Butthe most prominent advertising feature is
perhaps to he found in the wants of females aud
they are numerous enough, as everyone knows,
embracing everything from duck of bonnet
to Fifth avenue mansion and carriage and
pair of horses. The chief want expressed in our
columns, however, liz that Unemployment; and ad-
vertisements Of this kind usually FIJI from four to
six columns. Those who use advertising as
means ofprocuring help are, of course, much few
er in number than the parties seeking employ
column or 30 every day. Some of these have
prediction for German girls some for Irish or
Scotch. while others will have none but Ameri
cans "to the manor born" The relig as well
as the nativity Of female helps is matter of
much moment with many advertisers. Several
prefer good staunch Protestant cook, who can
dress beefsteak on Friday in orthodox fashion,
while others will have none but pious Catho-
lie, who, if che were to attempt to roast tur-
key on fast day, would be sure to cook it to Q
cinder. But whatever the nativity or the creed
Of the help may be, each must be endowed with
such manifold qualifications as would make an
admirable Crichton of a servant girl We fear.
therefore, that our advertisers are sometimes
disappointed
Tho wants Of men are far moro moderate
than those of women. About three-fourths Of
a column daily satisfies them.
But while all these applications for employers
and employees are indicative Of the growing
prosperity and progress OF the metropolis they
are suggestive of much heart sickness, anxiety
ard misery. How many apple ,nts there are,
poor and strangers anxiously watching
from day to day the result Of their advertisement,
perhaps with starvation or crime the only
alternatives in case Of disappointment TIE
morniny array Of anxious faces in our counting
room could tell n any dreary tale of sick and
helpless families, waiting in painful suspense
in some poor lodging house for tidings of the
answer to the advertisement Of the day before !;
waiting and hoping, till
Hope deferred ma,eth the heart sick
Another class Of wants" under the head of
Personal" reveal the fact that parents and
children, brothers and sisters, long separated,
arc pining to renew the household ties while
many people use this medium to convey the ex-
preston of tender passion to some lady who
wore blue bonnet, or who dropped her hand
kercbief in certain omnibus or car on a GER
tain day The Matrimonial " advertisements
occupying modest corner Of the paper, in
form us that there are SEINE young men in our
midst who are willing to dispose of themselves
at an incredible sacrifce-ssy a dover Of few
thousand dollars, with the addition of oil the
charms Of Mcclellan Venus, the accomplish
mcnts Of an Antoinctte, and the virtue OF
Caesars wife. The young ladies and the widows
are easier satisfied" steady habits" and "a
good moral character" being all they require
just the most unreasonable things in the world
to look for in this age, unle. they aspire to one
Of our city fathers.
Notwithstanding the hard times and the re-
llgicus revivals, the advertisements OF amuse-
ments Of all classes rarely fall below two
columns day, and the majority of these are Of
the theatrical order. Lectures just now are at
discount; still ono can be enlightened on the
manners and customs Of the East, the legal dis
abilities Of women. or be instructed in the
various arts and articles of love by the charm
ing Lola Moniez.
Thus in every aspect of city life-the grave
faithful panorama in the advertising columns Of
the HERALD.