The emigrant aid journal of Minnesota. [volume] (Nininger City, Minn. Terr. [i.e. Minn.]) 1856-1858, 1858-03-03
G@t Gmisrant Sin 9uurnpI,
WEDNESDAY, MARCH 3, 1858.


We publish on another psge the lecture Of Tgnatiu.
Donnelly, Esq Of this place, delivered on the 18th
inst. In the Hall Of the House Of Representative !,
St. Paul, on the best means of encouraging immigration
to this State. We would attract the attention Of out
readers to it. It is q plain. straightforward, practical
production, and thows great light upon the subject mat.
ter of which it treats. We notice that the two branch.
o. Of the Legislature have appointed committees, to con.
fer with the committee appointed at the meeting, to carry
out the suggestions of Mr.. DonnelIy, and We learn from
private sources that the plan proposed by him will be
very probably the one adopted by the Legislature. If
80, Mr.. Donnelly will have, We think, the satisfaction
Of knowing that be has contributed materially by his
address to the benefit Of his adopted State.
There is no question of the necessity FIR some means
OF bringing before the eastern world the advantages of
Minnesota, and the liberal use Of the columns Of the
press is the most natural and the most efficient. Take
for instance the New York Weekly Tribune this paper
Possesses one hundred and seventy-6ve thousand sub.
scribers, which, at a fair calculation, keeping in view
the fact that it is often taken by two or more families
clubbing together, would make a circulation of five hun.
dced thousand among heads Of families, and then doub.
ling this for the wives, children, mothers, aunts, cousins.
and friends, we will have an aggregate circulation of one
million readers. An advertisement published once in
this paper will therefore 60 as far as one m;li;,n pamph-
lets we'll distributed. If then thirty thousand pamph-
lets would have cost as was estimated by the Legislature
$500, one million would cost >82, 500, the distribution
ut one cent postage on each would cost $40, 900 more.
and the CLERK hire ut least $4,000 additional, making
= grand total Of $lO2,50O. Now advertising in the
New York Weekly Tribune is one dollar per line the
whole of MIR. Donnelly's advertisement could be crowd.
ed into one column Of the agate type Of that paper,
containing 26O lines to the column. We would then
have the two modes constrasted as follows -
1,Oo0,o 600 pamphlets printing and dis
~tributing $lO2, 500 90
Advertisement in Tribune, circulating
among l,ooo,0 900 readers $50 90
Balance in favor of advertising system $l0l, 22O 90
We must also bear in mind, as Mr.. Donnelly has
stated, that the Msfribufion Of the pamphlets is the MA.
terial matter, and in this the newspaper system has the
most decided advantage over the pamphlets Another
phase Of the question is this many will read the ad-
vertisement who care nothing about emigration, and yet
many more who care about emigration Will not come
across it. These last when they hear of such an adver-
tisement can readily find q copy of the newspaper con.
tain'ng it; whereas they might hear repeatedly Of the
pamphlets, and yet know not where to seek for one.
In short where the distribution Of information among
the people is the end in view, there can be no question
as to the superiority in every respect Of the public press.
That is their purpose and their function, and in that no
other means can compete with them.