The weekly north Iowa times. [volume] (McGregor, Iowa) 1857-1867, 1858-04-21
Advertising.

line VI DuSiness polcys may sanity pc aSsuLieu
rs the embodiment of private experience and
OF universal judgment There is nothing at
this day in which men so UNANIMOUSLY agree as
in the necessity there is for Advertising. Buy
ers and sellers look to the columns Of a paper
to find almost every thing in the way of bust.
ness. If one wants farm he hunts up the
card of a Land Agent and carefully scans the
description of such tracts as may be on his
books If he would sell farm he proceeds at
once to the journal Office and orders notice of
ale to be inserted. If stock of goods is for
sale, or wanted in exchange for land or personal
property, the advertising columns of a news
paper are resorted to at once in order that the
reading thousands may become acquainted with
could be known beyond the neighborhood in
which the buyer or the seller resides. 1t is
true there are many persons who never read an
advertisement at all, but this class of men sell
dom trade or traffic except SO far as the ex-
change of eggs Or butter for coffee or tea may
be called trading, and even in a matter SO
small as this it is their practice to enquire of
the paper what the price of their commodities
may be in the market town.
Some persons tell US that advertising is of
no Use ''-they think the expense paid for it is
so much money wasted, and hence they stand
out of the range of the public eye, trusting to
mere luck to secure the benefits which judi
cious advertisement is sure to bring to their
Wo in
which bills of goods were sold TO persons in
McGrcgor, where the absence Of advertising
would have prevented a trade entirely. A man
came 10 our Office last winter and enquired ii
we knew a house Of a peculiar character in
Milwaukee or Chicago. We did not. Had we
paper from that city? We showed him the
Wisconsin, Sentinel, News and Free Demo-
crat. He looked them over, found the kind of
house he wished to order from, made out his
memorandum, sent it forward, received the
goods. RENTED the Fay and both parties were
accommodated. Another man asked US for a
St Louis paper-we had none, neither had we
st. Louis advertisement except o. J. Woods
valuable Hair Restorative" Our friend want.
ed to remit 500 to St Louis for certain kind
of goods, but failing to find name from that
city in any of our exchanges, he made out his
order to Chicago. In fact there is scarcely a
week passes but We have enquiries if We ad-
vertise such and such branches of business for
Galena, Dubuque, st. Louis, Chicago or Mil
waukee. Only today, a subscriber, who is one
of our soundest merchants, wanted to know
why we had no Willow-W Ware Manufacturer
announced in our Milwaukee columns. We
told him that the Willow. Ware merchants of
that city did not know the benefits of giving
the public notice Of their business, and hence
nobody knew them except those who happened
to be near enough to them to read their Signs.
In these remarks we are not asking favOrs-
we are simply stating facts and the man who
does not know them to be so is blind to all that
is going on around him. Our paper of itself,
If there were not mercantile, mechanical or
professional card in it, is a large, and zoe Mimk,
valuable advertisement for Nc Gregor every time
it is issued, and whether we are sustained in
business or not, we know right we'll that this
press has done large share towards assisting
every man in it to a somewhat better condition
in life. The appearance Of the Times, its large
circulation. its general acceptabilly as news
Taper renders it a weekly friend to every man
whose living depends on the amount of bust
ness done in the place. This statement is not
an egotistical one-it is the sum of public judg-
ncnt as to the influence of newspapers
Those who Advertise in its columns, get the
special as we'll as the general benefits of its
Issue, and they honorably pay for the advan-
tages resulting to the town from its publica-
ton. But he who avais himself of these ben
efts without consideration, wrongs not only the
press but his more liberal neighbor. The bust
ness columns of the Times show a generous
appreciation Of its value as western journal,
and we are pleased to own that we never yet
wanted patronage; We hear man occasionally
say that advertising does no good" when at
the same time the short sighted soul is reaping
benefit from his neighbours investment in that
linc-for the consideration Of such men this
article is written.
Bonnets.-Mrs. Henderson has returned from