The Council Bluffs nonpareil. [volume] (Council Bluffs [Iowa]) 1857-1867, 1858-04-24
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Win tne preseus issue, the N0npdretI
completes the aist year Of its existencs. We
hsvs reAson 10 be thankful for the success
wAioA has thss far attended our efforts to
establish it upon permanent basis, and We
would here and now tender our most CRATE
fol acknowledgements to those who have %
generously extended to as "material aid''
daring the year now closed. We hope by
issEeased assiduity, to deserve its continu-
49, during the year ensuing. We have no
se~ coafession Of faith to make, or magni-
6eent provinces to unfold. We have in our
mded, IN exalted idea Of what We conceive
aWestsfn paper should be, and we have
doae Sar best to fulfil that idea, but that
oar exsrtioas have not been wholly success
fsl, none probably, are more conscious than
osrselyes-ryet we cannot promise anything
better for the future, However. We are de-
tcrnined, so far as in US lies, that the Non
poveil shall keep pace with the intelligence,
activity and enterprise Of Western Iowa, and
continue worthy of the support awarded it.
While the great party Of the people remains
true to the rights and interests Of Freedom
and Free Labor, it will give whatever inau-
esce ithss, to its support, as heretofore. We
know that many Of our readers do not agree
with US in our political views, but we trust,
aside from this, that We can strike hands
with the mass Of tbs people upon the slope.
Looking back over the successive issues Of
our paper during the year, We cannot call to
mind any important local interests that has
not had the sympathy and advocacy Of the
Nonpareil. It has had no other desire thar
to contribute to the prosperity Of all classes
in society, and oil the various interests in
volved in the prosperity of Western iowa
and more especially Council Bluffs. Ant
such will be its future course. t-s A.
One year ago, we commenced the MOI,
,pareil with not q dozen names upon on
books-we have never employed any agent
to extend its circulation, neither have ",
personally, solicited subscribers, having bee,
confined to the Office very closely during tn
past year, yet We hare . large and inoreas
ing subscription list. We do not claim t.
have the largest list in Western Iowa, o.
Nebraska, yet, it is in every respect, equa
to oar most sanguine expectations, and ",
shall commence the new year under very en-
scouraging circumstances, and with the hope
chat il life and health remain, another yeal
will find tho subscription list Of the Nonpa-
<ea, equal, in point Of numbers, to that of
aay other paper upon the ''Slopc." To on,
!, advertising friends, to whose generous pat
ronage, like the conductors of all local pa
pers, we necessarily look for large share
Of our income, we need scarcely remark,
that our increased circulation offers them
an augmented reason for using our columns.
in'the language of the Boston Adrertiser,
Ne ssneed not say to those who have tried
the experiment, that it is a certain principle
10 the science Of advertising, that those jour-
mails afford the best medium, for attracting
TIE attention Of the public, which are the
best in other respects. The mere numbers
Of "circulntion" do not afford the true test
b which to measure the relative value of
different papers ~ channels for advertising.
We DO not profess to explain the philoso-
ply Of the thing, but it is certainly true that,
~ ageneral rule, an advertisement in the'''
Council Bluffs Nonpdreil, sis somehow
found to secure q greater degree If nnhlic