The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1856-1888, 1858-06-17
PU UBLISHED WEEKLY BY,
HENRY M. WHITNEY. {

HENRY NJ. WHITNEY.
persons but on the evening of the dedication must
have held nearly 1000 persons. There are in all
twenty-five places OF worship in the city.
NEwsPAPERs.-Our sketch Of San, Francisco would
be incomplete without a few remarks its newspa-
pers, though we make them at a risk of being in
formed that meddling with affars that do not
concern US. and on which may not be well posted
up. The San Franciscans are evidently a reading
public will be from the number of daily and
weekly papers published in that city and the eager
ness with which they are sought for The average
number of daily papers printed is less than 900
and often runs as high 10000, which, besides
large number of weeklies, circulated mainly in
and about the city. There are seven daes and some
twelve or fifteen weekly issues Although most of
these papers receive fair support, yet it be
confessed that there dalies than ought
can well be sustained. The number is great that
their support has become burden and tax ON the
people, but particularly the merchants, who are
constantly importuned for advertisements aid in
behalf ome new or old newspaper enterprise which
needs assistance, and they naturally become averse to
aiding any paper, however worthy of support lest
they be considered partial this that or the other
one which they may prefer. Hence in too many
cases. merchants pursue n detrimental to their
own interests and advertise altogether Now
it strikes that there is for improvement in
this matter. leading first class journal is needed
there whose patronage and circulation may be
tended as to enable the publishers by reducing the
subscription to onehalf twothirs its present rate
to place it within the means of all to become sub
scribers The establishment of no new Journal would
be required for that object. but the assuming 0fnt
character by Of several Of the present
pophiar daiy journals with this object The form of
the paper should he that which has been found most
porular, and perhaps the size and form Of the New
York Times Herald are such. Tomake that change
would require a large capital, of the improved
fast presses, and business ability in its conductors
commensurate with the undertaking. A daily paper
esfao'ished X6lllljnevtably take
the lead of its contemporaries, which might perhaps in
time become sacrificed to its success. But the
country and city would be the gamers in hav-
ing a metropolitan Journal of commanding infu-
ence which by its extended patronage could be
furnished at cheaper rate. and advertise at lower
prices. But whether the establishment of such a
Journal in San Francisco is feasible not we will
not pretend TO say, merely locker on I
in Venice We know that the effort was made in |
Boston year more ago, under favorable circum- /
stances, and met with failure
The value of well conducted paper may be learned |
from the fact that third interest in the Sacramento
Union "a daily and weekly issue) recently changed
hands for the of $50 800. 1t should be stated
however that the purchase Included the interest in
the building and extensive job office owned by the
proprietors That journal is of the best conducted
papers in the State and enjoys extensive circula-
ton. amounting, we have heen informed, to about
1000 copies of its daily and 1900 of its weekly issue
News DEPoTs.-Allied to the newspaper interest, |
at least in name is the business of importing East
ern and European papers and magazines, the sale of
which gives employment TO large number of per-
The importation of Eastern papers is confined
principally to three four firms, the leading i'm
porter being j. W. Sullivan, Esq, whose depot joins
the Post Office and who deserveiy stands at the head
of the news agency business. Those acquainted |
with the trade would be astonished the quanti-
ties of papers that pass through this house alone
amounting in bnlk to six tons by each steamer.
or nearly one hundred and sixty tons of newspapers
n year. By the mail which arrived from New York
during stay in that city, informed by
the enterprisng proprietor that the number of New
York HeraLds alone, received by him, 10, GOO |
copies aud, judging from observation only, think
that at least 10000 Eastern, European and other
papers and magazines received by Mr.. Sullivan
by each steamer. This enormous quantity of papers
has TO be opened, folded assorted and delivered to
carriers who them through the city, for
warded subscribers AMI agents in other places in
incredibly short space of time. Mr.. Sullivan sup
plies nearly all the interior agencies in Califor-
nia besides Oregon, Washington Territory and dis
tant ports in the Pacific, all which have be dis
patche jby the very first departure.
In this connection cannot omit noticing the cor
diality with which received by the editorial
c. g |
quainted with them found hem worthy of the po-
siton they occupy in conducting the press of of
the most enterprsing cities in the Union. Most
heartily do we wish them individually that succ IS
-Ssich they deserve, and which. with perseverance,
wifi ssawn their labors. The post of conducting a
poIiticaf,> >seer. especially daily, is snecure, and
the labor ~ ssd editor is too often unappre-
ciated by those enjoy the benefit of his toll. The
payment of years sc.se-,ption or lAe fee for
an advertisement often accom-, tied y4<h grudge.
is too frequently considered support be-
yond which nothing can be TIN Sed while IN
reality the of publisher eor and the
subscriber advertiser are identical, ana se former
cannot with without the latter s.ssing
IL with him. Connected with the editorial staff II
one of the most successful journals of the city, we
found companion of our school-boy days, whose
talent reflects credit the position he occupies We
little thought sweat over our game OF marbles
that should meet brothers of the quill, after
separation Of two decades of years.
The ss FARMER We should be guilty of a gross
omission, did fail 10 acknowledge here the kind
attentions shown to during stay in California
by Col Warren, the proprietor and editor Of the
Farmer, which added much to the pleasure of our
visit there. That Journal which is believe, the
only published in the Pacific devoted exclusively
10 the interests of the farmer and fruit grower is
doing good work, mainly through the labors of its
editor, whose talents appear wholly devoted to the
agricultural interests of that State We wish that
copy of could be taken by every of our agricu
turists. The editors sanctum, which freely
thrown open to US during our stay, is such model
of what editorial retreat should be, that haz
ard few lines to its description Forbidden to the
idle gaze of the curious spectator, away from the
whrl and tumulf which always surround publica-