Mineral Point tribune. [volume] (Mineral Point, Wis.) 1854-1858, 1858-07-06
flNERAL POINT TRIBUNE.
A6vertising-A few Facts.


We commend the article below to the
attention of that class of penny wise and
proud foolish" business men, who cannot
perceive the advan,a ges OF advertising,
and through their fogyish obtusity, lose
ten or twenty Times the amount OF the
srlf1Ing expenditure. These words OF
reason are from the n. Y Tribune:
There are some thousands of persons,
OF whom each has Il fortune within his
easy reach, which he would inevitably Sc
cure If he ONLY compreheuded the use and
importance OF advertising. They are
owners of patents, for the cheap andready
production Of articles of general utility,
manufacturers under favorable cIfcum-
stances of unpateEted articles OF like na-
ture, owners OF large tracts of cheap and
fertile land, and hundreds of others
MANY a man who fancies himself shrewd
and appears 10 be thrifty, saves ten thou
sand dollars a year BY refusIn Q to adyer-
tise, and thereby deprives himself of
fifty thousand that be would otherwise
make. The blindness Of many TO this
truth is amazing. Here is the publisher
of weekly newspaper, selling for four
cents per copy, who has paid at least SlO,-
0U0 for advertising in other papers during
the past year. We think he might have
advertised more iudiciously, but hardly
any advertising can be so injudIcious as
none at all. The publisher of a young
rival (The New York Weekly IN The
same line, pays us over 81 500 for an adj
vertsement IN one issue of the Weekly
Tribune, and we believe he Will make
money by the experiment. The present
publishers Of the American Agricultural
ist bought that paper, when several years
old with less than three thousand subScrlb
ers he soon commenced advertising il
extensively, and within the two or three
last years he has run up It's circulation to
the vicinity of thirty thousand. And he
has made by his work the money thus ex-
pended. SO that the largely increased value
of the establishments Is 50 much clear
gain.
We might multiply such instances in
definitely. Mr.. p. I. Barnum made
large fortune III good part through judici-
Gus and extensive advertising, and lost 1t
BY something else. Ii he ever regains it,
It will come as it did before. Mr.. s. p.
Townsend Is another instance of success 1
achieved through an adequate compre-
hension of the value Of newspaper public
ity. Hundreds have doubtless succeeded
for a time through sheer quaCkery and
lmposture; but these do not Invalidate the
rule that he who has anything to dispose
of which 1t is the interest of others 10 buy
ought 10 provide Literally for making his
wares known. If It be advisable 10 paw
for sign over a merchants door, 1t IS
equally advisable to take measures to in
form those who might pass that way if
hey only knew the store was there.
OF course, Advertising, like everything
else, has It's limitations. The owner of
corner grocery In Williamsburg or a drug
store Ill Newark rarely afford 10 adver-
tise bis business IN a widely circulated
New York Daily, because aiuely-nine
hundredths Of those who read that DAILY
are most unlikely TO patronloe that gro
Gerry, or that drug store, 10 matter now
fully aware of It's existance. But If there
were sheet circulating only or mainly
within the natural circle of his custom,
aud circulating generally there, the gro
Ger a. druggist could well afford TO pay
fairy for advertising therein
Half those who attempt TO advertise
damage themselves BY conceaIment or IN
wise brevity. We presume few sensible,
substantial persons ever heed an adyer-
nsement couched IN terms OF mystery or
ainbiguity. Why should they? If A.
i. wants you to address him aud enclose
postage -stamp, promising you very
advantageous bargain or employment, why
should he not be explicit " hat IS the
excuse for mystery IN the premises In
many If not most instances, concealment
involves knavery or fraud. II YOU have
anything 10 profer or impart, speak cut.
The Sewing Machines of our day al
ford ready illustration OF what may be
effected by judicious. liberal advertising.
These are now being made by various
concerns al the rate Of perhaps One thou
sand per week aud all the good ones
are sold about as tas. as they can be made.
These machines are pervading the coun-
Try and revolutlonlzing the branch of IN
dustry 70 which they pertain with 4 rapid
igy beyond precedent. Their merit is of
course one essential element Of this FRO
gress, but extensive and persistent Adver-
using Is another Without the aid oG the
Press, they would have been fifty wears
eiiecung the change that viii now be eff
fecteu IN ten This saving Id lime makes
the difference between peuury and wealth
10 the principal inventors through whose
Achievements the machine has been brought
70 Its present perfection. So il might be
with other inventors, If those who work
lher patents understood the value and the
manner Of Advertising.
running rHE RI>k.-A dav or TIVE
since, a sailor who was stopping at the
EaStar1 Raslro, . N,,.-,, =, II ..-L