Fremont journal. [volume] (Fremont, Sandusky County [Ohio]) 1853-1866, 1858-10-15

Talk about your "true storics," and ''tales
founded on fact, y and all that "sori o thing"
but we know one of the right kind, and We
want every body to read il:
A merchant residing in western city n
few years since, had involved himself so
deeply in debt, that ho thought it would bo
impossible ever to cxtrcate himself. He
determined first TO save something from the
wreck for his family, and then let matters
take their course. 1t was necessary, how
over, to find means to delay the crash which
would otherwise ovcrwhelm him in few
days. His peril was yet unknown, thanks
to his crafty. management and fair exterior
While coming over his plans, fully Impress
cd with the fact that "what should DO dono
must be done quickly" the thought struck
him that advertising in the papers would
mislead the public mind, show evidence Of
lncro sc enterprise and prosperity, and give
him respite from ruin, which was necessary
to "laying up something for rainy DAY"
He never dreamed that advertising would
increase his business or save him; he only
decided on the plan for the purpose of avert
! ing for short time, his utter run--he was
not even satisfied that it would effect that
much. The next morning his advertise
ments 'hooded" the city papers. His friend
called upon him during tho day, to congrat
lulate him upon his "gocd fortune" Gus
toners flooded in upon him by swarrns-
(he was wholesale and rctaiI dealer)-
country merchants, on arriving in the city
consulted the papers, and seeing tho prom
Iinent advertisements of "D. Smith" con.
cluded that his must be the "place for bar.
gains" and rushed pell-mell to his cstab.
lishment. At the close of the first day he
found it necessary to procure additional as
sistance in the store. During the course Of
the day he had several offers of large sum.
from monied men, who wished to put thcil
cash in safe hands! Tho bank men were
very accommodating and the brokers called
in every day TO know if anything was want.
cd! Everybody bid Mr. Smith good morn
Iing-men who had scarcely recognized hin
on the street, now sought him to consul
upon business matters, and obtain his ad
vice upon commercial speculationsl Mr.
Smiths stock commenced sinking under thc
strong "run," and he sent by express for
heavy supply from the east. The papers
had preceded his order, and he could ge
credit for any amount. His goods came il
short time, and business continued to in
crease. His establishment was enlarged
and assistance procured, yet Mr.. Smith wa.
cramped for room, and his clerks engaged
from morn till ovo. He had paid off hi,
debts at the expiration Of three months, ant
instead of merely gaining temporary re
spite from destruction, he was savel! -
Smith was astonishsd at tho result Of hi
experiment. He had never considered nd
vertlsing of much consequence and ha,
shown an aversion to wasting money in tha
way. He was now forced to acknowledg
that the Press had been his Savior an,
that Liberal Advertising is the magic wan,
of Posperity-the lover that moves the com
mercial world. ,,-I ~
!, Two purposes were answered by MI
: Smiths erperiment-1st. 1t brought hin
credit and customers--two items essentia
to business men. I'd. 1t saved him from
utter ruin, and the damning disgrace consc
quent upon dishonorable and dishoues
bankruptcy. .,-..a ..a.lI
! The above IS no "Fancy Sketeh"-if
, were, tho lesson it teaches cannot be lost o
, men of common sense. The tradesma
Q who 'canuot afford to advertise" is benin
I tho age, and had better retire from bus
ness which he has not the ability to conduc
or tho sagacity to advance. Mansfield he,