The Cecil Whig. [volume] (Elkton, Md.) 1841-current, 1858-10-23


ON WHICH G. G. EVANS, THE FOUNDER OF
TIE Business, Conducts IA general dc.
nnnclaion on the part Of many persons and
presses throughout the country, of that branch
of the Publishing business, denominatcd the
Gift Book Trade " has induced us to devote
few remarks to the subject, and to spcal;
particularly of the business as conducted by
Mr.. G. G.. Evans, 439 Chestnut Street. Phila.
delphia, with whose principles and practice
i'll the trade we have made ourselves az
quaintcd.
Because swinders, or ignoramuscs, in any
trade subject US to loss, we are not therefore
to censure men engaged in legitimate trade
because Peter Funk " traders in watches
deceive and cheat the public, honest watch
makers are not to be denounced and avoided:
and SO, because number of Peter Funk "
concerns in the Gift Book Basin css. eacoura-
ged by the great success Of Evans enterprise.
sprung up in various cities, and for time
cheated those who were deludcd into dealing
with them, there is no reason that fair, lib.
eral and energetic publisher should be con.
demned along with them. No injustice could
be greater. People must deal with tradesmcn I;
they must have wa.ches-ihey mnst have
books, and let them take care to seek the
place where they can procure the articles
they want, without deception, and on the
most advantageous terms.
Mr.. Evans originated the Gift Book Bust
ness in 1854, and his great success in it is the
result of the energy, the integrity and the iber-
atty that have characterized his course from
that day to the present. The sham concerns
that have from time to time arisen, in imita-
ton of his establishment, have now mostly
persisted, while he pursucs the even tenor of
his way, giving satisfaction to all who deal
with him.
The fairness and honesty of tic business is
not to be doubted, and are easily understood
lie is an enterprsing man, and setting out TO
do large business, he purchased his books
in large quantities in order to increase his
sales he determined to give part of his profits
to purchasers, in premiums. The principle of
premiums or gifts, has been adopted in many
branches of business, and, perhaps, every
newspaper that has spoken against the Gift
Book Business has recognized the principle,
either in deductions to clubs, extra copies, or
gifts of engravings, &c. Evans purchases
whole editions Of books at the lowest figures
sells them at the regular retail prices, and
gives premium with each book to every
$4,000 worth of books he apportions $4,000
worth of jewelry, watches, &C., which are
given away with the books, purchasers often
receiving gold watches, costly canoes, &c
In every case of sale, Evans gives what he
plcases- and surely the most fastidious mora
list can find no fault. On the same principle
If man buy chest of .ea, is the grocer to
be blamed or commended, if he give his Gus
toner few pounds of coffee into the bargain
The question needs no reply. His encourage
ment to American authors, publishers and
manufacturers is very great in u single year
ne purchased from one manufacturer alone,
1000 worth Of jewelry, ard thousands of
persons engaged i'll printing book binding,
watch making, &C., receive employment
through his agency.
His assortment of books embraces the
s,andaid works Of the language, and every
department Of American literature, and