Sugar planter. [volume] (West Baton Rouge [i.e. Port Allen, West Baton Rouge Parish, La.]) 1856-1925, 1858-01-02
Our Third Volume.

MAD Gilt 11hA14S: Ian IafE @NoAtElG1o
from that time to issue it regularly t
= our subscribers whatever the circumstan
n ces. It is almost useless 10 say that. i
has required The strain Of every nerve
to- effect this our only satisfaction is tina
Q we have failed in lone of our obligations
We are, perhaps, situated differently
!, from almost n other country paper ir
3 the State. Compelled to pay city prices
! for composition. with barely half the city
rates of advertising-with a large, but
poor-paying, subscription list--legal ad.
rertising, upon which we most depend
for substance. at long credits, we have
toiIed nevertheless through thick and
thin. If our paper, %unassuming though
it be, has notcome up to what lis friends
expected from it, let them reflect for a mo-
ment that he who is racked from weeks
end 10 weeks end 10 find tha wherewitbal
to discharge bis liabilities, can scarcely be
expected to throw much spice and inter-
est in the columns Of his paper. We have
much to complain of in the way Of non
paying subscribers, and others. Could
we but collect one-half our books now
show, we could cry quits with, all the
world, and, for once at least, claim an
independence.
The folly of giving long credits in our
business, has been fully shown by expe-
rience and henceforth we shut down")
upon all such systems of doing business.
This rule will be rigidly adhered to with
out exception to parties or interests
With this acknowledgement none can
blame US, at least justly, if VIC refuse in
sertlon into our columns any matter that
is not paid for in advance Or available
on demand.
Our subscription list has been slowly
though steadily increasing, and we offer to
advertisers this year, better accomoda-
tionsin the way of"display ty%pe,"and in>
creased circulation. than re have ever
offered to the public before. Advertise
ing is the very life-currsnt Of business,
and, ID New Orleans where the tigbtness
of the money market Is most comp aimed
Of, the newspapers are literally crowded
with advertisements to the almost exclu-
sion Of readi~ matter. The merchants
there, large and small, are fully aware
of the benefits OF making known the ex-
c~ellencs Of their goods. and the conse-
isa liberal. patronage from al!
who indulge in the luxury of reading the
newspapers. Did not this system Of
and extensive advertising prove
profitable, it would be Immediately sban-
aoned as g useless expenditure. The
evidence chat it pays is in lis continuance.
A good example for our country friends
to do likewise. l.
As regards our political course We
have but little to say. So far as our
ability extended, we have done
al we honestly could to secure the sue
cess of American principles. We believe
drmly III those principles, and think yet
The day will come when they will be
recognised as the only safeguard of the
Tie light will yet burn brightly
'hough now obscured by the rapor
SANDER and deception. :
The position of the South at this ,
moment is critical. She demands the .
assistance Of every true man in ralI7ine :,
around her banner and to bear her t:i- a.,
amphantly through the dangers which =.
enthrall her from the influenza :
the great 'sational Democracy. The +
South swallowed the infamous Kansas .
Nebraska bill under a mistaken idea ,
hat 1t conferred rights hitherto withheld .
rom her BY the Missouri Compromise, y
md he is now reapiug full benefit from :,
he introduction Of the Black Republican :
move, through Democratic() agency. :.
A1ner'can's1n, as we understood it and !,
understand it now, Is NOTHING more nor /.