The spirit of democracy. [volume] (Woodsfield, Ohio) 1844-1994, 1857-04-15
WOODsFIELD MONROE COUNTY, OHIO APRIL 49, 1857 .~te
The Eastern VS.. The wes.orn Press.

The Eastern VS.. The Westorn Press.
The editor of the Napoleon North,eea
having been asked to reduce the price of
his paper to one dollar, in consequence Of.
Eastern papers being published at that
price, makes the following sensible remarks
which arc quite as applicable in this local
ity: r = .ar gsas 155.-
"The reason why Eastern papers-the
New York Tribune, fof instance--are af-
forded at so low q rate as one dollar year,
is correctly stated in the remarks of Broth
er Knapp, quoted above. Being mere re.
prints of daily papers, the type that is set
for the daily issue answers for the weekly,
this enables the publishers to afford the
latter at slight advance ON the actual
cost of the printing paper used and yet
make money because of the enormous cir
culation which their papers attain The
large circulation makes these papers de-
sirable mediums through which to adver-
tise, and euable the publishers to charge
almost fabulous prices for the use Of their
advertising columns. The prices of adj
vertising. for instance in the New York
Weekly Tribune, is one dollar per line,
each insertion. Occasionly an individual
calls into our Office and says to us that
he will take our paper if we will let him
have it at one dollar a year; otherwise he
will send his dollar and get the TIrf6ane
OF course We invariably refuse the III
mighty Dollar of all such customers, be-
cause the prices at which we now afford
paper is barely sufficient to sustain it,
and we would rather give the man the
paper one year for nothing, than accept
one milfless than our regular terms. But
suppose that one of these Almighty Doll
lar men referred to above, who thinks
that we ought to give him our paper for
one dollar because he can get the Tribune
for that sum, should bring to oar Office
for publication in this paper noticc-say
for illustration, road notice, becanse such
notices are familiar to our readers. The
law requires that such notices shall be pub
lished four weeks. They generally aver
age about sixteen lines in length and we
publish them for four weeks for one dollar
and twenty-five cents. Now suppose our
one dollar man should bring us one of
these road notices to publish, snd we
should charge him at the Tribune adverti-
sing rates for its insertion what would its
publication amount to? Let us see: Six
teen lines weeks ar 81 per line, each in
sertion-S6
Sixty-four dollars for an advertisement
for winch we would charge dollar and twen-
ty-fivc cents! Our dollar man could not
certainly complain at this charge, because,
! if tits right that we should send him our
paper at Tribune subscription rates it is
also equally just that he should pay us
Tribune advertising rates for his road no.
tice. Ai"What is sancefor the goose ought
to be sauce for the gander.".I 4
But this article is already sufficiently
lengthy, and we viii not stop to enquire
how many roads would be laid out'in this
county if the preliminary advertising
amounted to sixty-four dollars each. We
merely design to show our. readers by
what means eastern papers are afforded at
such low rates; that by their exorbitant
prices for advertising they are enabled to
make up, notwhat they lose, Gor the lose
nothing) but what they don't make on their
subscriptions. 41 7Ht72Ila hsA