The weekly Minnesotian. [volume] (Saint Paul, Minn. Territory) 1852-1858, 1857-04-18
The Policy Of Advertising.

The following article is from the Harris
burg Telegraph, and it cmbodies few hints
which we commend to the particular atten-
ton of business men. The merchant, or the
store-keeper, who advcrtses literally and
judiciously, pursues one Of the most direct
road; to fame and fortune. This is especially
the case at the present time, when newspa-
pers are read so universally. Goods and
wares to be known must be advertised. A
new invention, to be appreciated, must be
described through the medium Of the press.
And so throughout every phase of traffic and
business. By advertising, we do not mean
for day or a week, but regularly and sys
tcmatcaIly. The cost is considerable, but
no investment pays better. This, moreover,
is the experience Of all who have tried the
plan in a liberal spirit:
ADvERTIsING.-The Reading Journal says
it is difficult to persuade some men of the
value of advertising, although the immense
fortunes which have been made by it II this
country and England, within the last ten or
fifteen years, are evidenced by the palatial
structures which have been erected by the
shrewd and fortunate advertisers in New
York, Philadelphia, London, and other cities.
1t is said that the average weekly receipts OF
the London Times, for advertising alone,
amount to $4,000, and they have frequent
" gone up to 10000. This shows that
Just appreciation OF the benefits of advertis-
ING is possessed by the Londoners. The
New York Tribune in an article on this sub
ject, SAYS that nowhere is advertising carried
On To so great an extent as it is in England.
Uol.oway's Pills are advertised to the amount
of $4,000 annually; Moses d Son pay
$50, Geo, and the same is paid by Rowland
for his Macassar oil, and by DR.. De Jough
for his Cod Liver Oil. Heal & Sons pay
| $4,000 for advertising their hed-steads and
/ bed furniture, and ! ben Nichols, a tailor,
/ advertises to the amount of $4,000.
| Large sums are paid in this country, also
! for advertising. Some houses in New York
! set aside ten. fifteen, twenty, and twenty
/ Ryc thousaiid dollars annually for advertis-
. inc. and this is continued from year to year
becauso it pays. Walking in the streets of
/ Philadelphiaa few weeks ago, a friend called
/ our attention to beautiful building, built of
! whitcstone brought from France. "That
/ building" said lie, !" is portion of the pro-
ceeds of an ample fortune derived from Judi
/ cous advertisng.' We know men in this
! e4y who have built up large business from
almost nothing but advertising, while houses
! in the same business, with everything in
their favor, have dwipdled into obscurity.
We know of inetances of large sums being
mat.e during the last year, in few weeks by
advertising, when, without the aid of the
press, nothing could have been done. We
Law it down as an axiom, that money spent
! in juiicious advertising by business man
invariably yields him four fold sooner or
later, and in numerous instances one hundred
! or one thousand fold.
! Some men advertise for short time after
| they commence business, and think that it is
| sufficient; others intermit advertising after
! they have established a furnishing business
business by its aid. This is great mistake.
J from the moment house ceases to adver-
tise, it begins to decline. The changes are
4 rapid in this country, and the public mind is
so constantly occupied b. new applicants for
| its faycrs and its attention, that to be out of
the papers, where everybody seeks for in
formation on every subject, is to be forgot
ten. The press is daily becoming more and
more a necessity, and its usefulness as an
advertising medium is constantly increasing.