Worcester daily spy. [volume] (Worcester [Mass.]) 1850-1888, 1857-03-09

THB PoLoY OF ADvERTIsING.-rh follow
ing article is from the Harrisburg Telegraph.
1t embodies few hints, which we commend to
the particular attention of business men. The
merchant OF storekeeper who advertises ju-
diciously and literally pursues one of the
most direct roads TO fame and fortune. This
is especially the case at the present time,
when newspapers are read so universally.
Goods and wares, to be known, must be ad-
yertised. A new invention, to be apprecia-
ted, must be described through the medium
of the press. Aud so Throughout every phase
of tra6c and business. BY advertising, we do
not mean for day or a week, but regularly
and systematically. She cost is considerable,
but no investment pays better. This more
over, is the experience of all who have tried
the plan in liberal spirit.
Advertising. The Reading Journal SAYS it
is difficult to persuade some men of the value
of advertising, although the Immense fortunes
which have been made by it, in this country
and in England within the last ten or fifteen
years, are evidenced by the palata structures
which have been erected by the shrewd aud
fortunate advertisers, in Philadelphia. New
York, London, and other cities, tits said that
the average weekly receipts OF the London
Times, for advertising alone, amount 70 $780,
600, and they have frequently gone up to
$4,000. This shows that lust appreciation
of advertising is possessed by the Londoners.
The New York Tribune. in an article on this
subject, says that nowhere is advertising car
ried on TO so great an extent as in England.
Professor Holloway's Pill8 are advertised to
the amount of $50, 600 annually; Moses &
Son pay $4,000; $4,000 is also paid by
Rowland for the Macassar Oil, sc. /; $50, 600
by DR.. De Jough for his Cod Liver Oil; Heal
and Sons pay 100000 per year for adver-
Using their bedsteads and bed furniture, and
Ebon Nichols, tailor, advertises to the
amount of $40, 900.
Large sums are paid in the country, also,
for advertising; some houses in New York
set aside ten, fifteen, twenty and twenty-five
thousand dollars annually for advertising, and
this is continued from year TO year, because it
pays. Walking the streets of Philadelphia a
few weeks ago, a friend called our attention
to beautiful building constructed of white
stone brought from France. THAT building
said he, ''is portion of the proceeds of an
ample fortune derived from judieous adver-
Using" We know men i'll this city who have
built up large business from almost nothing
by advertising while old houses IN the same
business, with everything in their favor, have
dwindled into comparative obscurity. We
know of instances of large sums being made
during the last year, within few weeks, by
advertising, when, without the aid of the press
nothing could have been done. We lay it down
as an axiom, that the money spent in judi
cious advertising by business man invariably
yields him four fold, sooner or later, and in
numerous instances, one hundred or one
thousand fold.
Some men advertise for short time after
they commence business, and think that it is
sufficient; others interinit advertising after
they have established fourishiBg business
by its aid. This is a great mistake. From
the moment house ceases to advertise, how
ever large its reputation and standing, it be-
gins to decline. The changes are so rapid in
this country, and the public mind is so con-
stantly occupied by new applicants for its
favor and its attention, that to be out of the
papers where every body seeks for informa-
ton on-every subject, is to be forgotten. The
press is daily more and more becoming ne
cessity, and its usefulness as an advertising
medium is as constantly increasing. No man
is wise, or just to himself, who undertakes to
do business without ayailing himself of its
au antaSes.