Fremont journal. [volume] (Fremont, Sandusky County [Ohio]) 1853-1866, 1857-08-14
q Storp for Business sflen.
"B "A N G. UP;''
Or, the Benefits of Advertising

-O---
CHAPTER 1.
Anything over, Bent"
"Not dollar. i just paid the Journals
bill of advertising, which has pretty near
cleaned me out"
"How much %
"Forty-two dollars and quarter"
"Ben, don't like to tell you that you are
the biggest fool on the street; but you are"
"Wait Joe, and see," returned the other
with confidential smile.
"Forty-two dollars for advertising"
"Just so, and for three months advertis-
ing"
Tho applicant for anything over gave a
peculiar whistle to define the length, breadth
and depth of his astonishment.
This conversation occurred in the store Of
Benjamin Weston, a young enterprising
merchant who had just commenced bust
ness on his own account. The other person,
who, to use his classic expression, was bang
up and wanted to borrow fifty dollars to
make up q note due that day, was Joseph
Weston, cousin of the other. They had
been playmates in youth and staunch friends
in maturity. Though there was a great
diversity of opinion on many topics, strong
sympathy existed between them.
They had commenced business at about
the same time, and under nearly the same cir
cumstances, both being obliged, for the want
of sufficient capital to mortgage the stock
in their respective stores.
Thus far they had done well, and the
prospect was that both would become
wealthy and distinguished merchants.
They had married sisters, and occupied
tenements in the same block. Their houses
were furnished in substantially the same
style and with no material difference of ex-
penditure. Both had been brought up to
business habits, and educated in the princi-
pies of rigid economy.
"Forty two dollars for advertising" re-
lpeated Joe.
"And if / had the money to spare l
would spend double that amount" replied
Ben.
"What benefit do you expect to realize
from itg'
"You are behind the times, Joe Bene-
fit! What a question! expect 10 make
fortune by it."
"Humbugp
"Look at Brandreth and Swain"
"Both humbugs."
"No matter for that; if these fellows
have been able to make princely fortunes
by advertising humbugs, how much more
will he who deals in substantial realities.
GAIL CANNON
ave differ; time will tell who is in the
right"
"Seriously Ben, you will ruin yourself il
you go on in this manner. Forty-tw dollars
quarter for advertisingw
81 shall spend hundred during mex
quarter"
"How does it happen, Joe, that you are
in the street borrowing money? | neve
did such thing since commenced bust
ness"
"Trade has been dull lately, and custom
ers few. But Ben, you appear to be doing
good trade, why have you nothing over
because spent it in Advertising"
"Better have spent it for the opera anC
2 40s."
"Wait Joe, wait"
~ spent nothing in advertising, but
will bot the oysters my sales for the las
quarter are as large as yours.
81 will take that bet on the next quarter.
"Why not on the lastw
advertising is sometimes like plantin,
potatoes; you must wait for the crops"
"Don't believe it. When | have fifty
that don't know what to do with, l sha
put it into my family Buy library,
new sofa; or something of that sort.
should rather go to the White Mountain
with it than throw it away on newspapers.
"You don't know your own interests Joe.
3 "Don't II Some kind of business Nigh
thrive on advertising; but ours never will
Do you believe the women look in tn,
newspapers before they 60 out shopping
swell, there was lady in just now, VIII
said she saw such and such goods advertis
ed by me-"
Pshawl and on the strength of thn
you intend to spend fifty dollars more in ad
yertising! Ben you are crazy"
Joseph Weston turned on his heel an
left the store, assured in his own mind tina
his friend was going to ruin.
In his estimation such loose principle
would eventually bring him to bankruptcy
But Ben was his friend, and he deeply com
miserated him because he clung to sue
weak and pernicious doctrines.