Fremont journal. [volume] (Fremont, Sandusky County [Ohio]) 1853-1866, 1857-10-30
Advertising In Hard rimer.

The following article we take from the
Boston Journal, and believing it to be as
suitable for this locality as that, we lay it
before our readers and business men.
"Suppose merchant, with his store full
of goods, finds that he has got to submit to
some sacrifice in order to meet his demands,
what is the best thing he can do! The by
pothcsss is probably enough in these times,
but the answers to the practical reason will
be various. They ought to be, because the
method which will afford relief to one, is not
advisable or if SO, not available, to another
But still, as general answer, what is bet
ter than this: cut down your prices, adver-
tise vigorously and sell off your goods?
ain the first place, if sacrifice is una
voidable, and the result be the same pecu-
niarily to the dealer, it is far better that
the community in general should reap the
bercfit of it, than that it should inure Who'll
ly to one or two brokers' Instead of an
enormous per centage, in pursuance of a
doubtful system, being thus thrown into the
Golfers Of few individuals, the chcapened
necessares of life would be spread among
thousands Of households, ditfnsing comfort
everywhere. Thus the burdens which rest
upon the mercantile class, instead of being
made tributary to the avarice of the mon
eyed class, would be turned to the solid
benefit of all the other classes.
again, such course would keep trade
agoing Tight as money is, not a cent ha;
been annihilatod-it exists all about u,
somewhere. Al this season of the year
too, great deal Of it, in separately smal
sums, must be exchanged for the number
less articles of food and rairneut required Al
the coming on Of winter. If prices hold up
this exchange will be as scanty and put OF
as long as possible But let reduced price
be advertised, let it be understood tha
goods must be sold at all events, and the
stores will be crowded under a little panic o
the right kinda dollar will be spent her,
and five or ten there, resulting in hundred
or thousands to enterprising dealers. Thu
may boarded specie be drawn from its hid
den places Thus the healthy circulation
of money will be kept up, and the basi
maintained for an easy renewal of prosper
Gus times. Everything will grow better by
degrees, while of him who reckessly stick
to old prices and wholly relies on borrowing
it may be said, ''the last end of that MAJ
is worse than the first"
"Ofcourse to many individuals this meth
cd is not feasible. They cannot wait, o
their stocks would be insufficient to reaIiz,
their needs, or other good and indisputable
reasons might be cited. But where it il
possible, we believe it to be advisable on cv
cry ground Of personal or public expedien
cy. If advertising is indispensable whel
customers arc rushing to buy of their owl
accord, and only want to know where to 90
it is doubly necessary in these times wher
tho fact Of cheapness is felt to be the all
important fact. We observe that the New
York merchants especially those in dry
goods-aro advertising just at this time
with the most enlarged liberality, and it be
comes our dealers to see whether the patti
of wisdom for them does not lie in thc
same direction.