Marshall County Democrat. (Plymouth, Ind.) 1855-1859, 1857-02-05

cleaned me out
How much?'
.For'y-two dollars and twenty cents"
Ben. don't want to tell you that you
are the biggest fool on the street: but you
are
Wait, Joe. and see. returned the other
with confident smile.
.Foriy-two dollars for advertising"
Just SO, and for three months adverti-
sing
The applicant for amy thing over gave
a peculiar whistle to d fine the length and
breadth, and width of his astonishment.
This conversation occurred in the store
of Beujamin Weston, young and enter
prsns merchant who had just commenced
business on his own account. The other
person. who to use his own classic EXPIRES
sion was bang up and wanted to borrow
fifty dollars to make up the amount due on
note that day, was Joseph Weston, a
cousin of the other They had been play
mates in youth, and staunch friends In ma
turity; Though there was great diversi-
ty OF opinion on many topics, Il stiOng SYM
pa;hy existed between them.
they had commenced business at about
the same time, and nearly under the same
circumstances. both being obliged for the
want of sufficient capital to mortgage the
stock in their respective stores.
Thus far, they had done well, and the
prospect was, that both would become
wealthy and distinguished merchants
They hal married sisters, and occupied
teneme ITS in the same block Their hou-
ses were furnished in substantially he same
s;yle al with no material difference of ex-
pendiiure. Bo,h had been brought up (,
business habits. and cluca;el INFO the
principles ola ii i economy.
For y-two dollars f,r Advertising re
poae! Io>.
AMI if Ihal the money to spare.
woulI spend doublc that sum-, replc.
B,n.
What benefit do You expect to realize
fs,m p
You are brl.inl the ines. Joe. Brncii,
Wha qncs IA expcc; to make m,
fortune Ly ;
Humbus,'
Look Il. Bsandrclh de SWAIN
Both humbuss.'
No matter for thai; if these fellow.
have teen able to make p'inccly fortune,
by alver ising humbuss, how much NOR,
So will he who deals in substantial reali
ties
All sammon!'
We differ; time will tell who is in tn,
right
Seriously Ben. You will ruin yourself i
You 80 "n in thi, manner. Fory-tw) dol.
lars for advcrtioing.'
Il Shall spend a hundred mex. quar-
ter
Don't do i, Ben
How does it happen, Joe, that you arc
In the street borrowing money? | never
dil such a thing since | commenced busi
ness
How does it happen Ben, that you
haven't got any money to lend?' asked Joe
with smile
Because spent it for adver,ising'
Better have spent it for opera and
los
Wait, Joe, wait
i spent nothing for advertising, but
will bet you oysters my sales for the las
quarter are as large as yours
i will take you up on the next quar-
TER
Why not on the last?'
advertising is something planting po
tatoes; you must wait for the crops
Don't believe in it Bcr. When hav,
fifty spot that don't know wha: to d,
with, | shall put il into my family. Bay
library. new sofa: or something of thu
sort | should rather 90 the White Noun
tains with it. than throw it away upon til,
newspapers
You don't know your own interests
joe.
Don't |? some kinds Of business mi yh
thrive on advertising. but ours. never ID,
You believe the women ever look in tn,
newspapers before they go a shopping?'
We'll. there was lady in here Just now
who sai she saw such and such goods ad
vcr ised by me-
'Pshawl and on the strength of tha' yo,
intend to spend fifty dollars more in n liver
tisingl Ben You are crazy. and Joe Wes
ton turned on his heel and ef. he store, as
surel in lis own mind that his friend wn.
going to ruin.
i In his estimation such loose p,inciplp,
would eventually bring him to bankrupt
Rft Rao w,, =