The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1857-02-01

ADVERTISING FOR THEATRES Power OF
THE HERALD.-F the evidence of ones enemies
can be received with any sort of credibility the
| New YORK HERALD must have a sort of auto
cratic power in this community, and not only in
this community but all over this country, and in
| various other parts of creation. Hardly any
thing i. done in public way, that we, according
to these philosophers, do not influence in some
way or other, either for good OF for evil. There
are some two or three of the small fry journals in
| this city that keep up the most terrific bowling
at the HERALD, and constantly discharge the
small shot of personalities at its editor. They,
without meaning to do so, cover him with honor.
They accord to him the diplomatic tact of all the
great wrigglers from Machiavelli down to Ull-
man. Sometimes cause triunphs because he
opposes it with the intention that it shall sue
coed. Sometimes it fails because he supported it
intending that it should be defeated Thus we
are told that Mr. Buchanan was elected through
the opposition Of the HERALD, we intending that
that result should be brought about. Again, Mr..
Forney was defeated because the HERALD sup
ported him, at the same time designing that he
should lose the capital prize for which he had
been scheming during twenty years. According
to these chaps there is nothing, from the making
President down to the toes of ballet girl, that
the HERALD does not in some way influence or con-
troll. Where there is so much smoke there may
be little fire, and it is possible that orE good
friends may be correct in their statement that the
HERALD is great power in the land. But we
are babitually modest, and must disclaim some Of
these compliments. We dislike to be verwhelm-
ed with fattery. In particular, we desire to say
that we have nothing to do with the affairs Of Mr..
Strakosch, the manager Of the Italian Opera.
Mr.. Strakoscb, some time since commenced Sc
ries of performances at the Academy of Music.
He resolved to economist in the matter
of advertising, by cutting off the newspapers
of small circulation and selecting as his means
Of communication with the public three or four
papers having confessedly the largest crcula-
ton. Other people who spend great deal Of
money for advertising had done the same thing
and Mr.. STakosch probably thought that he had
a right to spend his money where he chose. Butno
sooner had he commenced bis season than he was
assailed, personally, by nearly all the small pa
pers, who further stated that the editor of the
HERALD had advised him as to the course he
should pursue. That terrible HERALD and the
terrible autocrat at the head Of it, had done all
the mischief.
Now. the fact lie that we have not seen Mr..
Strakoscb during the last seven or eight years.
We have not the remotest idea how he looks in
these latter dave Hi. business and affairs are
his own, and he conducts them in his own
manner. Some Of the journals have stated
that the circulation Of the journals in which
he does not advertise-the Wall street,
evening and Sunday ewspapers-amounts
to three hundred thousand sheets. They
probably mean that they have circulated that
number of sheets within several years of time
Mr.. Strakosch knew, as every man Of business
knows, that their gross circulation did not reach
twenty-five thousand sheets per day, and that the
three or four leading morning journals issued daily
over one hundred and ten thousand impressions
that every man who reads at all, or patronises
any public amusement. sees one or more Of these
leading morning journals, and that 10 advertise
in any others would be throwing money away;
be therefore made up his mind in accordance
Win tDls view OF Inc SUBJECT, ana we nearu vi III
accidentally. As it seemed to us a sensible
idea, we expressed ourselves to that effect. We
do not suppose that Mr. Suakosch asked the ad-
vice of any one on the subject. Certainly
he has never honored US with his confidence.
We manage the HERAID he directs the Opera
We find our work as much as We can conve-
niently attend to.
Du reste, we can hardly find proper terms to
express our gratitude to those journalists VINO
give us the credit Of regulating and controlling
pretty nearly all terrestrial affairs Their self
abnegation is charming. The delicate way in
which they make over all the power of the press
to the New YORK Herald is one of the most
fattering compliments which this journal has
ever received, and it is the more valuable COM
ing from those who have not heretofore displayed
any great affection for us. Appreciation from
Sir Hubert Stanley is praise indeed" Thanh
you Good morning.