The Lancaster ledger. [volume] (Lancaster, S.C.) 1852-1905, 1857-11-11
The Advantages Of Advertising.

We u"sh "n our first page si,ort Tale
illustrating the advantages that u merrar.
tile buslnrs r, ce>cs rom I'D, crtisng Tnr
i'"rtiruiIT instancc may b., and pr"babl, is.
M more than hction, ami yet hundreds Of
-imia' "ncs, that are real, are .: s-ing be.
tore Gs every dn and in nine cases out ui
ten. the thoroughly practical AMI emerge il
trai">mLn who has been rIninrntIv SUCCESS
| fIi in business. will agree that 20 the pub
lc puts and 10 the various methods of ad-
NeriiSing. he il indebted in u great measure
for lis abundant success. ii"lIoway and
Jayne and Townsend an! M"ff.Lt and
host Of O hers are indebted To this alone
10 their immrn fortunes. We need no.
90 =" f.r VIII" ctn say that this feature
has nothing 10 do with the .arsc busines,
done by such Houses Hs Fogar!;..s g. Still
man. Browning a. Lemon. and hers hat
We could maine in Charleston ! The tir>i
named adyerti>es TO the extern, doubtless
"f hmndrcj, of dollars per month, and the
IN icilon~ are that they are amply repaid
for the outlay.
We were told by one Of the editors Of
the Charleston Courier, tha, Il certain
House in tina, city " which had been in The
habit of paying them n !nrg" amornt yearly
for advertising, thinking that They we're ex
| pending To" mech in this way. proposed
for tie fh.uIe 10 cnntract by !hu ,ear at
lower rates. Tni, the Courier refused and
| ia. I al a..
finally, nfcr several months or pcrhapsa
year nad cl'ps"d, they returned aud at the
! Time this conversation occurred, were ad
vrrtiong mere extensively than ever. Thus
il appeared Tint the advantages TO them
! had been completely demonstrated.
We need not go Us far "s Charleston -
Instances may be- found an! here. Select
any up country Village and We venture il
viii be fnund that those merchants who do
the most advertising sell the most goods
Ii This - not tue in II general way, then our
observations have been greatly at fault
We have heard men dvery the $, stem as
uupGutiIabic, bul never one " hO mas tried il
! Thoroughly. a doubling one sometimes
Iimid.I Ventures 10 iiir rAlrnt uf u few dol
LIS, and 1t his business il not forthwith Wis.
! Ibl, incTeas..'i, he ~ ready to cry oui thai
the sy s,rrh will Lot pay. Such men are moi
| "pt 10 succeed in any thing that tney 60 at
,ney seem not tn u. cUgnizant Of the fact,
that III TINS age OF progress and competition
IN trade and business, un OvercautIous aud
] N ~. A ~ hpu f..a-
son and prccept has pointed him To
coufsr,he should follow II perseverIugly aud
iearlcs-ly, or else ne ne sd not be surprised
when ne Lnds Liuise II in rear Of his neigh
buurs.
| hGN Using is but cnc of the elements
of s"cceas IN The mercantile profession, and
man, hive found il Hn ImpOrl.n one. Tue
| kno" Ing ones APPRECIATE It's advantages and
"c' "ccor"ingJ they KNOW that the mass
OF ,IiankIna are attracted by it aud IL is but
| natural that the prop,e viii give the pre-
frrnce Where the most pains have been
taken 10 secure their attention. We would
feel perfectly safe in 81, ing to any merchant
of ordinary business capacities, who will
advertise with us to the extent of ffty or
IN hundred dollaIs n Jr.r, That il ut the
expiration of The time, he i,us reason To be-
li.,c that his money has been badly inves-
ted, We woulG not charge him cent for it,
- - ~>-
ELECTION PoR MAYOR Hon. harles
Macbril, has been elected Mayor Of Char