The Ashland union. [volume] (Ashland, Ashland County, Ohio) 1854-1868, 1857-04-01
BANG UP,,
OR, THE RESULTS OF ADVERT
SING.
CHAPTER |.

" Anything over, Benz"
"Not dollar. just paid the Jour.
nails bill for advertising, which has pret-
ty near cleaned me out"
How much ?''
Forty-two dollars and quarter" "
Ben, don't like to tell you that
you are the biggest fool on the street,
but you are"
Wait, Joe, and see," returned the
other with confidential smile
"Forty-two dollars for advertising l''
"Just so, and for three months ad-
vertising p'
The applicant for anything over"
gave a peculiar whistle to define the
length, breadth and depth of his aston
ishment.
This conversation occurred in the
store of Benjamin Weston, young, en-
terprising merchant who had just com
menced business on his own account
The other person, who, to use his own
classic expression, was bang up' and
wanted to borrow fifty dollars to make
up the amount of q note due that day,
was Joseph Weston, a cousin of the 9TH
er. They had been playmates in youth
and staunch friends in maturity
Though there was a great diversity of
opinion on many topics, strong sympa-
thy existed between them.
They had commenced business at
about the same time, and under nearly
the same circumstances, both being OBJ
liged, for the want of sufficient capital
to mortgage the stock in their respec-
tive stores.
Thus far they had done well, and the
prospect was that both would become
wealthy and distinguished merchants.
They had married sisters, and occu-
pied tenements in the Same block
Their houses were furnished in substan-
TALLY the same style and with no mate
rial difference of expenditure. Both
had been brought up to business habits,
and educated in the principles of rigid
economy.
"Forty-two dollars for Advertising y
repeated Joe.
And if had the money to spare I
would spend double that amount" re-
piled Ben.
"What benefit do you expect to real
ize from it ?''
You are behind the times, Joe =
Benefit What question! 1 expect
to make fortune by it."
Humbug"
"Look at Brandreth and Swain"
Both humbugs."
/" No matter for that: if these fel-
lows have been able to mako prineely
fortunes by advertising humbugs, how
much more so will 10 who deals in sub
stantial realities.
" All CANNON l'
awe differ; time will tell who is il
the right"
" Seriously Ben, you will ruin your
sells if you go on in this manner. For
ty-two dollars quarter for advertisipgl'
"I shall spend hundred next quar-
ter"
Don't do it, Ben"
Chow does it happen, Ben, that yor
are in the street borrowing money?
never did such thing since I commenc
ed business
7. because spent for Advertising"
better have spent it for the oper,
and 2 4os."
Wait, Joe, wait"
"I spent nothing in advertising, bu
I will bet you the oysters my sales 70
the last quarter are as large as yours.
at will take you up on the next quar-
ter"
j Why not on the last ~
y Advertising is sometime like plan
: ting potatoes; you must wait for tn
< crops"
"Don't believe in it. When hav
fifty spot that don't know what tt
do with, shall put it into my family
o Buy library, new sofa; or something
, of that sort. 1 should rather go to tn
q White Mountains with it, than throw i
away on the newspapers"
You don't know your own interes
joe"
Don't I? some kinds of busines
. might thrive on advertising; but ours
9 never. Do you believe the women lool
), in the newspapers before they go shop
!: ping?"
t "Well, there was lady in here jus
: now, who said she saw such and sucl
j goods advertised by me-"
= Pshaw and on the strength of tha
you intend to spend fifty dollars MOI
advertising! Ben you are crazy !" an
Joseph Weston turned on his heel an
a left the store, assured in his own min
d that his friend was going to ruin.
o In his estimation such loose principle
would eventually bring him to bank
y ruptcy. But Ben was his friend, an
:. he deeply commiserated him because b
:. clupg to such weak and pernicious doc
trines.
# CHAPTER II.
Business prospered with the youn
men. By prudent and careful manage