The Council Bluffs nonpareil. [volume] (Council Bluffs [Iowa]) 1857-1867, 1857-07-25
.BANGUP' OR THE RESULT OF ADyER-
TlSlNG.

CHAPTER /.
Anything over, Benz
Not dollar; have just paid the Jour-
nails bill for advertising, which has pretty
much cleaned me out.'
.llow muchf'
'Forty-two dollars and twenty five cents
The biggest fool on the street; but you are.'
WAIT Joe, and see,' returned the other
with confident smile.
.Fortv-two dollars for advertising /, s.sesstss
The applicant for 'nnytaing ovcr,' gave
peculiar whistle to define the length, and
derth, of his astonishment.
This conversation occurred in.the store of
Benjamin Weston, II young and enterprising
merchant, who had just commenced in busi
ress on his own account. The other person,
who, to use bis own classic expressien, was
'bangup,' and wanted TO borrow fifty dollars
to make up the amount of . note due that
day, was Joseph Weston, acousin Of the
other. They had been pla INMATES in youth,
and staunch friends in maturity. Though
there was great diversity of opinion on
many topics, strong sympathy existed be-
tween them.
They commenced business about the same
time. under the same circumstances, both
being Obliged for the want Of sutiaisat capi-.
tai, t0smortgage the stock in the rsupsolzIo
Mrs. far they had done we'll, and the,
prospect was that both would become dis !
tinguished merchants. NJ
They had married sisters, and occupied
tenemcnts in the same block. IF houses
bod IN .hcto t,af ho
style, and with no material d4EreAc6f of
expenditures. Both had been brqsgM up
TO business habits, and educate& u the
principles of rigid economy.
'And il had money to SPAR puld
spend double that sum, replied 10.
What benefit do you eAeo4 sAsize
from ~ g Ass8 }
Z slou are eklbehind the times j set,
what question! expect 70 IL
.iumbuE
a'L>ok at SBrandeth and swaia
.Both h,tnbugs.'
Ne matter, for that; if these felxs&Rve
been able tSemake prineely forty61J ad-
v"r,lsing tumbugs, how much ueD will
he who deals in substantial realitT
.All gam,aon,' - IN
right -
Seriously Ben. you will ruin rsef il
sarss qusrserfor advertisin9f
i shall spend hundred thehe1k larterp
'pou't do il Ben.' a III
How does happen Joe, tiet 1ke on
tn" street b6rrosing money! lS Yer did
such thing ssluse comme Jed bdkiness.'
How does it happen Ben, d youihavn't
got any money to lend p ASK Joe i,h q
SMILE. d N
Because spend it in advertixm@fr
Better had it spent for opera fs'
'Wait, Joe, watt
Il spend nothing for advertiS But |
last quarter are as large a sodEe
4 will take yea up on the next Al !.
'Why not the last? MfE
advertising is some iikp plantin " cta.
toes, YOU must wait for the crops
d believe in it Ben. When Ne =
hftyHN that don's know what to fifth,
| shaiH(t in into my family. Buy bra
~, new sofa, or something of crt.
should rather 20 to the White N aims
~isu Is ssai Aaio" IL away On Tue ESPa-
psrs.' ~I
'lnaion't know your own interS be-
xRMNE Some kinds of busin6 kh,
keypAm qkiveriising; but ours, nel DO
10 the women look in the D.
A oo they 60 shopping MN
R1e ere was lady in here
who e saw sach goodsnkivs y
TsPshaN! and on the sirengtbbf bu
intel 10 spend fifty dollars more ID
vertS1M Ben, you are crazy; and ph
Weston ID I'd on his heel and left tore,
well salts in his own mind, that iend
vas going ruin.
In mis- - masien. such loose ID kiples
you'd sse ally bring him to baa ptcy.
nas Ben " bis friend, and he dee np-
misssrssed because he chung kh
'''. ~ s'''' doctrines.
! zsa'
Business praspered with We volny men.
ny pfaasns and careful management, each
haa not only made living, but had been
able TO pay nmall portion Of the mortgage
on the stock, at the end of the S,s, wear.
Joseph had the advantage Of his friend in
possessing better location, and though his