The weekly pioneer and Democrat. [volume] (Saint Paul, Minn. Territory) 1855-1865, 1857-11-12
Busin~ss Men Should Advertise Ia Dun
rMss.


There is good sound sense in advertising
by business men, at oil Seasons but II we
were called upon to say when advertising
would avail the most, il is just at such a
period as the present. Nearly every bust.
meas man is anxious TO sell goods, in dull
times, to meet his expenses, and if he can
only obtain cost for his stock, rather
than to keep it beyond its season, he Of
course would be making money. We doubt
if there is q merchant in this city but would
be making money. We doubt il there is a
merchant in this city but would willingly
sell his present supply Of goods at cost,
considering all things, il he could find the
customers. and We have no doubt there are
hundreds Of persons ready TO purchase, us
soon ashley see some indication Of lower rates.
Under these circumstances the business man
has only to say what he is willingto do,
and if there are any purchases made, he will
have the customers. We suggest TO bust
hess men a careful reading OF the following
paragraphs on this subject, copied from the
Boston Jou,nai
Suppose merchant, with his store full of
goods. finds that he has got 10 submit To
some sacrifice in order TO meet his demands,
what is the best thing he can do? The ny.
pothesis is probable enough in these times,
but the answers to the practical question
will be various They ought 10 he, because
;he me,bo,. which vii! afford relief ie enc
is not advisable, or if 50, not available, 10
another. Blu, still, as IA general answer,
what Is better than this ; eat down your
prices, advertise vigorously, and sell of your
goods.
In the first place, if II sacrifice Is unavold-
able, and the result must be the same prcu-
niarily to tho dealer, it is far better that the
community in general should reap the benefit
OF it, than that it should inure wholly 10
one or two brokers' Instead Of an enormous
per centage, in pursuance Of doubtful sys-
tenn, being thus thrown into the Golfers Of a
iew individuals, the cheapcned neccssares Of
life would be spread among thousands Of
households, di'using comioI, eyerywhere--
Thus the burdens which rest upon the mer
camille class, instead of being made tributary
10 the avarce OF the moucycd class. would
be turned TO the solid benefit OF all Of the
other class.
Again, such course would keep trade
going. Tight as moucy Is no, cent has
been annihilated il exists all about Us
somewhere. At this season OF the year, too,
great deal oft, in separately small sums,
must b. exchanged for the nnmberleSs nr,i-
Giles of food and raiment required at the
coming on Of winter. prices bold up, this
exchange will be- as scan,y and put of rs
long as possible. Bat LEI reduced prices be
advertised, lc, il he understood that goods
must be sold "A, all events, and the stores will
bs crowded under little panic Of the right
kinda dollar will be spent here and five or
ten there, resulting in hundreds Of thousands
TO the epterprisng dealers.
Thus may hoarded specie be drawn from
il hiding places. Thus the healthy circula-
ton Of money will be kept up, aud The basis
maintained for an ear Y renewal OF prosper
ous times, Everything viii grow better by
degrees, while Of him who rccklesly sticks
TO old prices. aud wholly relies on borrow
ing. j, may be- said. "the last end Of that man
is worse than the first.