The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1856-1888, 1857-07-02

belongs to the press to 6 LAX when the puphc
good requires it, and that it is impossible for any
press to maintain its independence without at
time4 giving personal ofense.
The leading articles, published during the first
volume. have generally been prepared with care
by persons conversant with the subjects treated
of, and who are classed among the most intelli-
gent and reliable men in the kingdom. The pub
Usher can lay no claim to any merit attaching to
them that merit belongs to those whose efforts
have added in no mall degree to the character
this paper has established for itself abroad. The
publisher hopes that the present volume may re-
ceive a continuance of the same favors.
AS a pecuniary undertaking, this enterprise
has been as successful az was anticipated. 1t was
not expected that it would repay its cost the first
year, but it has done more towards 1T than the
publisher had any right to look for, and he hopes
that the paper will meet the same favor from the
intelligent foreign community on these islands as
well as from those abroad interested in trade with
this ocean. No surer evidence of a determination
to make the paper meet the wants of its domestic
nd foreign readers can be sought for than the
appearance of this sheet. 1t speaks well for the
business community of the islands, that such a
sheet as this is needed to meet its wants and finds
a support from them. And though the publisher
reflect credit on the character and intelligence
of the foreign population of these islands, and
gives greater proof of civilization than volumeso of
histories could do. For the last six or eight
months we have required a regular edition of one
thousand copies weekly, even during these dull
summer months, and a demand for twelve hun
dred copies frequently occurs on the departure of
an American mail. Whenever the wants of our
subscribers demand it and they are willing to bear
the expense, we are ready to issue the sheet semi
weekly.
During the first volume of this paper no editor
has been employed, owing mainly to the heavy
expenses attending every new enterprise OF this
kind, and the duties devolving on an editor have
been performed in part by its publisher, as well
as his other business would allow, assisted with
aid from others. During the coming
year he hopes to sec re the services of a person
competent for the post and capable of giving sat
~isfaction to his patrons.
To advertisers, both here and abroad, no better
medium can be desired for their notices than this
sheet. 1t not only circulates in every town where
a foreigner resides on these islands, but in the
various ports of the Pacific and among the large
whaling fleet in this ocean. We need not stop to
speak of the value of advertising to the man who
expects to conduct his business permanently.
Very few merchants nowadays meet with sue
cess in their business without freely advertising.
it is the man who is often changing his btr'iness
and his location and is afraid to see his name in
print, who finds his business and his customers
a .ways running away from him.
Every man should do something towards sus-
tanning the periodicals published in his country.
They are generally of a variety sufficient for him
to make his choice-if one does not suit his taste
perhaps another will. The information to be de-
rived from the paper, is generally worth the cost
of it. knowledge is power" \ man in these
days cannot afford to dispense with the knowledge
Of passing events which his neighbor possesses.
Some, it is true, are unsuccessful in their bust
ness, and unwilling to burden themselves with an
additional expense, however much they may enjoy
the pleasure of reading. But there are very few
persons on our islands who cannot, by uniting
with others, secure one of the local newspapers
published for their benefit.