Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1857-10-15
9 4taetital storg.
BANG UP. -
CHAPTER /.

CHAPIEh
Anything over, Benz
Not dollar; have just paid the Jour-
NAILS bill for advertising, which has pretty
much cleaned me out.
sHow much II?
.Forty-two dollars and twenty-five cents
Ben, don't like to tell you that you are
the biggest fool on the street, but you are
wait, Joe, and see,' returned the other,
with confident smile,
sForty.two dollars for advertising".
The applicant for anything over gave a
peculiar whistle, to define the length, depth,
and breadth of his astonishment.
This conversation occurred in the store OF
BENJAMIN Weston, young and enterprlslng
merchant, who had just commence business
on his own account. The other person, who,
to use his own classical expression, was
.bang up, and wanted to borrow fifty dollars
to make up the amount Of note due that
day, was Joseph Weston cousin OF the
other. They had been playmates in youth
and staunch friends in maturity. Though
there was great diversity of opinion on
many topics, a strong sympathy existed be-
tween them.
They had commenced business at about
tie same time, and under the same clr2um-
stances, both being obliged, for t." want ot
sufficient capital, to mortgage the stock In
their respective torres.
Thus far hey had done WELL and the pros
pect was that both would become distinguish
ed merchants. ,
They had married sisters, and occupied
tenements in the same block. Their houses
were furnished in substantially the same style,
and with no material difference Of expendl-
ture. Both had been brought up to business
habits, and educated in the principles OF
rigid economy.
s.And if I had money to spare, would
spend double that sum- replied Benjamin
What benefit do you expect to realize
from it?'
you are behind the times, Joe. Benefit !!
What question! I expect to make for
tune by it,
sHumph'
Look at Brandeth and Swain
Both humbugs.'
No matter for that; if these fellows have
been able to make princely fortunes by ad-
vertisiug humbugs, how much more so will
he who deals in substantial realities
'All gammon.'
I'VE differ; time will tell who is in the
right
Seriously, Ben, you will ruin yourself if
you 60 in this manner. Forty-two dollars a
quarter for Advertising
i shall spend hundred the next quarter
Don't do it, Ben
sHow does it happen, Joe, that you are in
the street borrowing money! never did
such thing since 1 commenced business.
sHow doesit happen, Ben, that you haVnt
got any money to leud?' asked Joe, with a
smile.
because spent it in ADVERTISING
Better have spent it for operas and 2:40s
wait, Joe, wait
Il spent nothing for advertising, but III
bet you the oysters now my sales TOR the last
quarter are as large as yours
Il will take you upon the next quarter
why not the last?'
advertising is somewhat like planting
potatoes you must wait for the crops"
Don't believe in it, Ben. When l have
a fifty spot that l don't know what to do
with, I shall put it into my family. Buy a
library, a new sofa, or something of the sort.
I should rather 60 to the White Mountains
with it than throw it away on newspapers
You don't know your own interests, Joe.
Don't I. Some kinds of business might
thrive on advertising; ours, never. Doyou
believe the women look in the newspaper be-
fore they go shopping"
We'll, there was lady in here just now
who said she saw such gouds advertised by
me-
sPshaw and on the strength of that YOU
intend to spend fifty dollars more in advert,
49,, Ran vou ore crazv:' and Joseph