New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1857-10-29
FROM The NY. Publishers Circular.

NEWSPAPERS and BOOKS.-The public de-
IN msnd for reading matter 10 supplied from two sources:
Newspaper and Books The Of newspaper Publication
% therefore Of peculiar interest to the bookseller or publisher
for undoubtedly directly ae,ts his own busnesa Dorns
the dull times in the sale OF miscellaneous BOOKS OF
reading the remark has been feqnsnty made among the
Trade that newspaper supplying the people win raans
matter and taking the place OF books when
that single weekly Newspaper TIE NETWORK LED DER,
has within the abort space otwo or three years reached cfcu
hundred and thirty thousand copies and
still ganjr rapidly ever there seems to be pisus In
the remark few yeas since Newspaper With circulation
one ouser Of this extent reached after long Of Ede
gable labor marvel The question to the cause OF this
Of THE LEDGER h then oaterest not
only bookseller whose pecuniay interests may be
supposed TO affect the phsnthropT who contem
plates influence paper with such mighty crcua
ton upon the community Newspapers are the blood
Of social sysem carrying In their resur pu'aton hes
OF disease million veins aud arteries to every part O.
the body polite.
'wb,nce then comes the success OF THE NEw.YoM
IypeyR3 From ADVERTISING" says Undoubtedly the
spdaous enterprise which its proprietor has svncsd In this
department done much for The LEDGER 1t has been one
od the causes but OILY Advertising worthless article
may give an ephemers people may be induced to give
- trial bu. then they Judge themselves In the Of
Newspaper whose circulation chiefly through news agents.
few numbers may be sold by advertising but must then 60
mon its own merits Advertising thing merely making II
hnown calling attention to It, One be induced TO Guy
one two numbers Of THE LEDGER merely By sdver
s.unts By this time he judges for himself h'weve IL he
likes 1t, he continues to take 1t; If not, he drops II,
and the advertisements have further effect upon him.
Moreover if the writer has been correctly informed,
the yer, means Of advertising THE LEBeER have
been derived itself In its ' proprietor
had little c,pa The Of the has Afforded him the
means for his immense advertising expenditures
Advertising undoubtedly helped the progress Of THs
LEDGER but great success owing to several causes of
hh this il INIT one aud perhap. not the most important Its
seems intutvc knowledge OF the wants
Of newspaper readers aud abundant faith in his own powe
I'm this These have enabled him to act wisely and
syen courage 20 boldly and literally He has been en-
terpns engaging talent for his columns and shrewd in
SELECTING the pc suiar required well In rightly direct
psn that the contents Of TIE LEDGER are htp
PANTY sneered tIsh by Of Its rvas but they are
perhaps not impartial IT, indeed they competent judges
DAME. ebster declared much lighter task to make an
uent before learned Judge than before promscuous jury
1t s indeed easy address inelsby the cultivated N
teeet than uncuyated and one Of Webers great
est sores able to great thoughts In simple
words.
Its not therefore, merely that much talent employed in
tax LEDGER may be said Of many papers which
re sustain circulation not amounting to - much
in all az LEpGEls increase in dnee week but 10 that
the night talent employed in the right way TnE LEDGER
evidently be paper for the million. 1t appeals not to
this small class OF other to the highly cultivated aud
alone but to the whole people and is conductors
succeed making infinitely better peoples paper than
which has preceded II.
Another cause of THE LEDGER rejoice to be-
heye high moral which pervsdes IL the great
which 10 evidently taken that not exceponsble line
or shall find place in m columns In many newspapsrs
there is csrelessness If Indifference in reference
to this point while evidently seek popularity BY whist
they call liberal and lack Of pruishness bu, what In
ray pandeng to deprsved tastes While 1t matter fol
rejoicing therefore, thu. successful paper 10 siseworthy
n this respect believe find In 1t Of the for
the success ITSELF Men who Lax In their morals hsd
tate to carry their families any seeds Of corruption
Undoubtedly where increase rapidly in crculs
lion A. has been within few years they take the place
Of books to some There people who read
about so much having neither the time nor incnstos to do
more With newspapers take the place Of books aud con-
directly interfere with their sale But the other
have another influence favorable to the book
,eers business greater less extent they undoubtedly
for reading and this increases the demand for
books time least doubt not that such an mum
dstion Of newspaper reading. THE LEDGER alone
breads weekly over the land, has the effect, the
whole to diminish the demand for books Whether such
paper u spread broadcast 10 awakening Taste for
r,adr which in the end will increase the demand for books
question prepared TO in the nessve'
The appetite for esdDg growing Once EXCEED Ills apt
In strength requiring and food for ito
satisfaction. IL this 10 the multiplication Of books and
periodicals. will create damands for yet Temporary
interfere but cannot be doubted that the general
demand for literature must increase from Sach
that OF The LEDGER and the increased cir ulsor
Of periodicals. generally, temporarily interfere in
degree with the demand for books bat in the end
inclined to think they will only adj to 1t.
THE NEWLY DIRK LEDGER
i 70. New. 2, Now READY,