Weekly Clarksville chronicle. [volume] (Clarksville, Tenn.) 185?-1857, 1857-04-10
ADVERTISING.

p q, - =, -I-ss..s -.lf
Aps a hhilelNP.
!pe heading journal says 1T glsS is ditlcult
% persuade some ne men zen OF OF. the value Of ad-
YeIrtEisslns' although the immense fortunes
@illc95Aaye m9de by - N this country
any ~ histeho Sltnln IN 9he last ten or fifteen
5eats aieseylueneep py tne palat9al struc-
'efes .s when nave oeen erected by the
'nreWa any iofeuhate ma advertisers IN Phil hi
aqeipnla, New onrk, London, tl1't11, and other othler
cues. = IS sald that the average weekly
feceip's OF ne LONDON one Ilme1s, tor adyer-
.isins5 aioHe amount g 70 SSo,VVo' and they
nave frequently gone up to S4V, 700 This
SHOWS that Just appreciation OF advertl-
sing IS possessed by the Londoners. The
new York tribune, IN. an article on this
snoJee.' says that nowhere is advertising
esrrieq On 70 50 great an extentas IN Eng
iai'u' hroiesSor hoiio@ay $ piilsl are ad-
Suraseu 70 70 'he amount q sloV,uoo annu-
aHy' S1p9es 9 noh Pay s9V'VoV' soV,oVV
- 90. aieo palp ,py no~ia1o lor the -uaeassar
~, ~. 'oo.Uo9IpS - pe 'easn Tor ms nus
eou Liver ,oii' iieai y sons pay soo,Vo9
per year lOf advertising theiFs Dedsteads
anu eeu iufniture'' ana hpon Nichols, a a
'ai,of aasef'lses 70 'he anlouiltot szo,Vpo,
'-4lse !. aii ams'afe pala IN thls c9anTy tor
ausef'isins' some houses AZ Ne@ AA9tk set
asiae yen, hi.eeh twenty ana 'tWentyIhye
s'ousatu uoiisis aunu0iiy ipfiaaVereisihg'
= 'l'o - qo'i 'in ~ ueu rom year " year. pc
,aus9 "a, = pays "@iAlils the streets q
niiaueiphia, n i' lew-weeks ago a friend cal
~ ! Y a',eh'9n p' % . neaulF,i9i isl oalldlnY
coiispructeu 30 lac'' ol wiite stone Drought from
: rance nee ma ha1 pulialng' sara ne, rs a
portloh o. the proceeds of an ample iq9rr75
tune ocriyeu iFoqm Judieflous aayeerttsllng;
= Ano" men l3sl ID IN inns cry VINO nave bpllt
up large business from almost nothing
but advertising, While houses in the same
business with everything IN their favor,
have t,y dwlndled into comparative obscurity.
we know OF instances OF large sums be-
ing made made during last year, within few
weeks, byt'aliayerhsmg, when,l without the
aid CT the press nothing could have been
done. Welay itdown as an axiom, that the
money spent in jpdicious advertising by a
fold sooner orlotor ana i n,,merons ;;n
stances one bnndrod j. dM ,l,,onsand I'll
Some non advart;so e.. sho.t .;,,s L.
tar thev co,nn,onoo J III h,,s;aas. - IA Ill.
that 4 :nfic;ent. Tothors ;ntos,.itI AZ -;
s;na af,ar t,,or !. j. ss soss,,sij;',as - ,a.',r
ing 5usinsss hv - o;a ,FSis ! +os, aroa. ~.
n,;s,ala NE F.o,o ~ ma,,a,. = :. ',ts 9
70 advertise hovavar Iarno - sa,,,.ss;sa ,sss
and u stoad;no 3 Loo;ns - 1t ~
oLo,,,,os aro a5,Ji; 3,,:5 .ss .t..'. ~ ~
pepHc nlina 1850 constantly occupied Dy
new applicants Tor its iavors and its atten-
tlon' that 10 be out OF the papers where ey-
eryoody seekstor information on eyory sub
Ject' Is to be forgotten 1he press IS daily
becoming more ana more 2 necessity, and
lfe useiulnoss aS an advertising medium Is
y constantly lhcIeaSlAs' = man y wise
or just 70 hiliSeii' VINO upgeftPkes IN l % 90
business wlshoul aSail'hs hilpSeF oi rs
aayan'asss'
Tho, head ele.k of \ large mereontilc