The weekly Minnesotian. [volume] (Saint Paul, Minn. Territory) 1852-1858, 1857-04-18
The Policy of Advertising.

The following article is from the Harris
burg Telegraph, and it cmbodies few hints
which we commend to the particular atten-
ton of business men. The merchant, or the
store-keeper, who advertiSes literally and
iudiciously, pursues one of the most direct
road: to fame and fortune. This is especially
the case at the present time, when newspa-
pers are read so universally. Goods and
wares to be known must be advertised A
new invention, to be appreciated, must be
described through the medium Of the press.
And so throughout every phase of traffic and
business. By advertising, we do not mean
for day or week, but regularly and sys-
tcmatically. The cost is considerable, but
no Investment pays better This, moreover,
is the experience OF all who have tried the
plan in liberal spirit:
ApvERTIsrNG.-Th Reading Journal says
it is difficult to persuade some men OF the
value of advertising, although the immense
fortunes which have been made by it II this
! country and England, within the last ten or
| fifteen years, are evidenced by the palatial
structures which have been erected by the
! shrewd and fortunate advertisers In New
York, Philadelphia, London, and other cities.
/ 1t is said that the average weekly receipts Of
the London Times, for advertising alone,
amount to $4,000, and they have frequent
/ " gone up to 10000. This shows that a
lust appreciation of the benefits of advertis-
ING is possessed by the Londoners. The
| New York Tribune in an article-On this sub
ject. SAYS that nowhere is advertising carried
On to so great an extent as it is in England.
Uol,owayis Pills are advertised to the amount
of $4,000 annually; Moses q Son pay
$50 GOO. and the same is paid by Rowland
for his Macassar oil, and by DR.. De Jough
for his Cod Liver Oil. Heal & Sons pay
$780, 900 for advertising their bed-steads and
bed furniture, and bon Nichols, a tailor,
advertises to the amount of $4,000.
Large sums are paid in this country, also
for advertising. Some houses in New York
set aside ten. fifteen, twenty, and twenty
fiye Thousand dollars annually for advertis-
. inc. and this is continued from year to year
because it pays. Walking in the streets Of
Philadelphia few weeks ago, friend called
: our attention to a beautiful building, built Of
whtestone brought from France. " That
building" said he, {" is portion of the pro-
, ceeds Of an ample fortune derived from judi
cious ADVERTISING" We know men in this
. civ who have built up large business from
almost nothing but advertising, while houses
, in the same business, with everything in
their favor, have dwipdled into obscurity
, We know of inetances of large SIMS being
; made during the last year, in few weeks by
advertising, when, without the aid of the
r press, nothing could have been done. We
/ law it down as an axiom, that money spent
t in ju,licious advertising by a business man
, invariably yields him four fold sooner OF
. later, and in numerous instances one hundred
r or one thousand fold.
Some men advertise for short time after
q they commence business, and think that it is
: sufficient; others intermit advertising after
they have established a furnishing business
il business by it's aid. This is great mistake
! from the moment q house ceases to .adver
I tise, it begins to decline. The changes arr
nj rapid in this country, and the public mind i.
SO constantly occupied b. new applicants fo
Z it's faycrs and its attention, that to be out o
j the papers, where everybody seeks for in
9 formation on every subject, is to be forgot
y ten. The press is daily becoming more ant
= more necessity, and its usefulness as al
= advertising medium is constantly increasing