Freeman's champion., 1857-08-27
as in that case they would now be
losers to the amount of o half-year's

as in that case they would now be
losers to the amount of half-year's
subscription. Silly mortals | you
never stop to think that your system
has been the means of involving a
worthy man in debt, and at the same
time depriving yourselves of what
might have been a real benefit to you.
Had every subscriber paid his two
dollars a year IN advance, the printer
would have had capital upon which
to work, and you would by the same
means have ensured yourself against
loss. " tlstef 'T
Equally injurious and fatal to the
success of any Newspaper is the plan
adopted by some publishers, viz
One Dollar and Fifty Cents in ad-
vance, or Two Dollars at the end of
the year. The same objection we
have raised against the other system
may be presented against this. If
either plan has its preferences, we
should most certainly award them to
the first; for by that delay is offered
while by the last no payment can
be expected before the expiration Of
the year, except at the option of the
subscriber. Suppose the year has
terminated and then the Printer makes
an effort to collect in the various
amounts outstanding. Within his
own sphere this may easily be done,
perhaps; +; but outside of it he must be
under the necessity of sending or ap-
pointing an agent to do tho business
for rhim--who, after few weeks trial,
reports that Mr.. A. has gone to Cali
nia-Mr. B. is dead-Mr. G. has
moved to parts unknown; and when
he comes to sum up, he finds that out
of three hundred papers sent abroad,
two hundred have been to people
from whom he will never realize one
cent.
Not alone do the remarks above
apply to subscription, but all depart
ments of labor connected with, and
all benefits issuing from the hands of
the printer.
In advertising, there are many rea-
sons why cash system should bo
strictly adhered to, but we will only
give two of the most prominent.
First---The publisher looks to the
Advertising patronage mainly for his
support and profit. No County Pa
per can maintain itself solely upon
the small amount of money raised by
its subscriptions, for in very many
cases the price got for tho printed
sheet is not equal to the cost of the
paper as it comes from the mill. It
must then follow that unless the
publisher has a surplus of Cash capi-
tai, on which to rely during the time
Of publication, this must be rendered
not business of profit but of loss.
Second-The advertiser should pay
on the first insertion, from the fact,
that the moment the advertisement
issues from the office, that moment it
becomes of value to the subscriber.
Why, then, should the Printer be
asked to benefit Others at his own
expense
Finally, everything requires it; for
carrying on the Printing business de-
mands Cash, and upon the same prin-
ciple, those who do business with the
printer, should pay him Cash to cna.
bic him to sustain his paper upon
responsible basis. Tho Office must
be paid for--paper must he bought
help must be obtained and paid for
and yet subscribers in too many in
stances expect to have paper fur
nished them for fifty-two weeks in
succession before they, on their part,
are expected to give anything in
return.
The only remedy for all these faults
Of which we have spoken above,
seems to us to be this the adoption
Of an invariable rule Of Payment in
advance.