The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1857-05-15

nperal support
Increase IN the Price or Nowsp~pprs.
Several journals are discussing the prospssh
Of . general rise in the price Of daily newspapcn
in this city. 1t Ia assumed that, in conseque.ss
Of the general rise in the prices of everythiaA
newspapers must rise too, aud that the TINA q
not fur distant when the HERALD and some otins
daily papers viii be sold at three, instead Of twu
cents. Many excellent reasons are given for ~
proposed alteration.
We have to say, upon this, that there b -
truth In any ruruor that, under any Grcua-
stances, the HERALD will be sold by Us AZ -
higher price than 1t is now. 1t Is and will ~
main two cent paper.
Several years ago, for COED and sufficient rsar
sons at the time, we might have been willing -
increase the price Of the HERALD 70 three on1R
The subject was then actively canvased, and w
are not sure that 1t would have been, at thsk
time, an inexpedient change. But circumstnnrss
have altered since The last two or three yeaa
have proved that we need no addition to sr
subscription price 10 make the paper -
public require. Business Is pursuing its natura
course IN aggrcgating round focus, and Gdva.
tisemenss ore coming in upon us with such roik
that we are compelled BY them to increase
the size of our paper by one-half This
enables us to do what 1t would b
ruinous for any other paper TO attempt-to pub
lish triple sheet at the old price Of two ce<hA
We are now prepared to publish triple shsaA
daily, st that price; and In course of time, w
shall be ready to give our subscribers quadr,s-
pie or even quintuple sheet without adding .
| mill to the sum they pay for the paper.
For We have passed tho point at which tho elm
and actual cost to US of the newspaper we ma1lR
Il Of any consequence. II ia now 60 GENERALLY
kno~n that We circulate more newspapers than
| all the other New York business dailies together
that no prudent man Of business will venture u
! advertise in another paper. Some persons, OF
of kindly feeling toward the proprietors Of oebr
papers, may from time TO time, give them IN sd-
vegtisemsnt or two but this must not be regard
ed as business operation. Business men, 3D.
vertising their business, will go to the paper
which is seen by most people; and it is now cen
ceded on all hands that that paper Is the HERAIn
Every day tends moro and more TO eecurc US
monopoly Of the general business advertising Il
| thecity.
The HERAID now calculates an aperugs Of Aaes-
~ thousand copies per ddy-more than ali the otscr
buaincss papers Of the city combined At Tins
1t rises above eighty Eve thousand copies pr
day. VIC have nov got our two ten cylinder
presses at work, and VIC arc printing twenty
Thousand copies per hour. II appears that tte<s
is ph, scsl incapacty id tho way Of printing any
faster than this; eertait period Of time being ab
solutely necessary for To types to leave an i'm
preston on tho paper But there Is no rsasoa
Why new system Of stereotyping or electro
| tipping should not be invented by which we ON
duplicate our forms In tho course of half an hoR.
Should this DO done, we do not despair Of yak
serving the citizens Of Philadelphia and Boaos,
with their regular daily paper.
In any event, the price OF tho HERALD win
not be raised We sAali pubIsh all the news, In
Guiding that important portion Of il con-
priced In advertisements, which we shall som
have exclusively, in satisfactory maunes, s0d
should we be obliged to publish quadruple q
qulntuple sheets, We shall still let the public have
the paper for the old two cente. We can make
profit enough ut that rsse. We have of coszrszs
no objection to SEQ any other paper charge any
thing il Likes.