New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1856-02-09
o. o. 1aImfr's Column.
1886.
REVOLUTION in TRADE.-The business

1906
DEMOLITION in TRADE.-Tbe busin.s,
HI jurs beginning have sirnnerinr poon ~
The revolution in trade which adv erns destined effect
The old way Of doing small business at large bera
many years longer nsead Of selling cleo worth Of so
notes twelve months for them-notes morally
be paid at mstuTythe city obber must re os A.
per and the trader who knows not bow 70 DO b
mpi, out The ma1ms the ideas generated by stat OF
things wherein advertising in half dozen newspsper soad
only convey information TO eight thousand are
totally parIeabe that like nav thus h.
Of thought Advertising hes increased tenold within die .,,
twenty years 1t must Increase in at least equal for the
To the merchant dealer who Is sure of hi. ability 70 fl,
orders on ths most terms the attainment Of ado
quste publicity toe matter q primary II his cr.
Of trade Is properly the county in which he lives then be
should take ehecus measures let family eounty
know hat be sells and what conditions Just 40 with The
whoesee merchant who aspes 70 custom cOextensye with
his state his section or the whole Union IL be prepared
satisfy wide demand favorable terms the eIrense Of
nTrng these whom he desires customers Of The nstur Of
and the why he should be dealt with one whe be
cannot refuse to incur without ncompe:ecy
VALUE OF PuBLIcITYNotorety publicity an indspen.
sable element OF success TO the merchant mechanic
commodities and productions which he seeks exchange for
n0my' ne .y nave cap tkl CONVENIENT POSITION pune
nessand all nothing he have Lot sufficient notoety. This
notoreiy lei 1t cost ess he must purchase provide
for carefully he purchases manufactures MS
goods And Il must il extent bear certain relation the
People only know him aud business 9TH
erwe they will find Ain but they know him because
otherwise they pa find and trade with those who
known Customer like sheep gegrous and flock where
sy see Others hoesps IT. Nobody else were .2s,ssd in the
the newspaper because people tempted buy what they
voices speskng politely Of your wares 70 tens Of thousands Of
people rhsps at the moment Offending OBJ
trutve, Tedsuch salesman night be worth two,
hTee I've thousand dollars to yousootas to the
number of bis voices-Hight hS notl
But if others engaged in the business if e do
do 90 and if thew do advertise Il doub imoortsHt II
/.
walls it the Goodde Of fortune to be known extern
V. B. PALNERs VIEWS THE PRINCIPLE ADvrs.
TIssG-In which be draws comparison between all com
mersl pursuits and the grand theser of mankind in their
physical and intellectual capacity Whereas the physical
he aided by the intellectual IN order TO compete with the
growing wants and demands Of the former go the material
affairs of business transactions must be aided and sustained By
propoonate exercise Of intellectual energy and this intel
ectua energy should keep pace with inc aees by wheh s
material affairs Of business arc advanced If does not the
from time time arise that would result from
ovegown population without the mental discretion to pro-
vide for their us.enHnce As portion Of the community
would be subject to starvation aud death the commercial
world that portion which with sless for the
transferring and handling Of nerchandisethe material Of
puted the times and fail. Formerly the saterid Of trade
required bot little intellectual exeron. While population
few, tsdy also our means OF lnte-
gence an easy thing TO give notorey TO business sbro,d
BY Of verbal written printed communications,
which eurey passed from 10 another and read The
times changed instead Of slow Conestoga teams we haze
and locomotives these have also superseded the
nail coach The material Of trade has advanced beyond all
Iaese bushels who Lave Consulted with proper dii.
erection the facilities hand advancing rapidly in the scale
Of fouLe while many very many sTsed themselves
merely Of those apabe aids which they obliged
Immediately sink yet lin seng along behind the times
Every obliged, If he would keep pace with tho
times to aid his physical exerons in trade whatever business
be may be engaged In due those means by which
bis business profession may become generally known TINS Is
iaea Part Of his business and the press is the great
medium through which must at the present day BE- developed
Nowadays newspapers are dfused far and wide they are read
by all and they afford the only vehicle by which men and esso
bments at distance become generally known Al the pres
en day this engine of intelligence though most i'm
poren business has attracted attention common
%a Ie T Of Susnss more 6e a be
only by degrees that the power Of the press will be eckrow
edged equal that Of FOR the urteTsnce OF business
enterprise.
vB PALnrR's VIEWS OF rns PROPER MoDE OF ADv,R.
TIsSG-Ihere always two ways OF doing thing night
one and wrong and good thing in itself may be turned
its purpose by the mode in which s spped Inns th
judgment choice them modes OF advertising are
nearly bad all There those who advise ther
oe 20 wen the e How to Observe an
other could also be written to show hoV 70 Odre Adves
Ing is very good eating But man induces you
without Judgment measure he may brns you 10 be
black in the face and to the verge of asphyIia
desire and duty not merely to lead people to sdver
e, but to do properly and ad'f,edy Being Pracc &C
qusined with the .ubeet shall not advise man wnoe
..ods do not suit certain district advertise in the papers O.
that district We will send the advertisement where II VIII be
promptly and satisfactorily answered or we may see b. 70
delay il favorable season We will depend upon .he
circumstances Of each particular case na the
judgment and discretion which We always exercise II our me
alton. 49, -, , -, r. q.
prosperity Of our system, VIZ fIs' inc eonsnoe 70
much Advertising and no MORE than SUITE mans ~
us 10 advertise the most profitable to the ADVERTISED
People who advertise most psntfuy and yet do not
reap benefit Tie IT, they 80 to WORK
in the dat knowing the they follow the ..vee o.
those blind themselves We advise people what 70 90 "a
honest ply sosD who orders much medicine as hns
for bis patients and more while belonging the sPohe
cary class may be found advise brisk OF dIugo order
half the spots the shop TO be emped down the taoss oil
knowledge the places and papers in which man going
10 advertise Of much consequence TO him a. the ayertse
ents Themselves The knowledge possessed in the fullest
tent at PALMERs Agency and these who rely upon II wa
knowing what they soouwhat they
pay their money sght comfort this as the times 60 al
present.
Philosophy ADvrRrsMG.Tf any one wishes TO learn
the Philosophy Of Advertising and to seean tne INC a.
our friend v B. PhLnkR who will open his eyes to it, bene
PALMIR has long made this branch OF education study and
the whole suffice familiar 10 him We venture the opinion
that any Who calls Nj PALMER will get some new
ideas upon this important subject, such he think
strange had thought Of before The whole matter y sim
they have sven to that i. mpoanee
demsnds revolution in sdyerins YET TO t.ke place sna
when the people will be surprised that ana no, ceme
v b. PlLMER's ADVERTISERS AeEhcY-Thi' oldestab
hed continues to enjoy full confidence OF the Press
and The Public Entrusted to Mr. PALMER or his
gfsat Obligation 10 him happy know that he enjoy
IN the unlimited confidence he deserves the good wishes OF
'''' Albany Evening Journal.
To such Of country contemporaries as have not secured
.eI,ie. OF an ssen, 70 Nv ia Ia,
TRIBUNE Buildings His business relations extend 10 ns e
entire Press OF the SSyn snf n. o him The
denee Of those who have had tran'scion' Wi1h nm c
The busine.. of advertising perfecty understood BY
chants generally M PALnrRs great experience -n1 extern
sestols IL matters TO all who may favor hun VITA AZ Ia
teyiew Tie subject, presented BY him Is wo.ht h1 se
an intimate acquaintance with Nj Pslnsr we are prepares 70
say that any bushes: connects wh 1oe .e..eed Ia
the matter of Nevspaper Agencies he hiss reduced the buHne
,sts6ed y. \. Daily Inbuue.