The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1856-07-28

Advertising Aid TO the Railways.
NO greater mistake has ever been made by rail-
way ofhcials than was committed when they with
drew their advertisements from the newspapers.
There Il hardly day passes that some instance Of
loss from want of publicity being given 10 the time
OF running the trains does not come 20 our knowi-
edge. Especially il this the case with regard to
pleasure travel aud very often does it happen with
business travel. During the past week we have had
some considerable experience with regard to the in
convenience which the public suffers from want Of
information as 10 the time Of starting, and the loss
which the railway suffers by the fact that when the
proper information il obtained 1t Is often at 40 late
an honr that the trip had TO be given up. The "RaA
way Guides" as they are called, are seldom right,
the changes OF running time being frequent that IL
Is an impossibility to keep o monthly or semi.
monthly publication right. The newspapers are the
only proper medium for local information and until
some judicious and liberal system Of ne wspaper ad
yerfisjpg u in operation. our railways will loose
fourfold more than they save by not adver
Using The following. which we cut from the
Er.sing Transcript, u somewhat expressive Of the
facts regarding the reliability aud value Of the pre-
sent system OF non.adyertising the trains in the
newspapers.-
All tbe railway guides printed from one end of
the country 20 the other will not serve 20 good
purpose for the local and best paying travel our
railroads. would result from a judicious system OF
advertising their trains There il not railroad that
runs out Of Boston that does not weekly lose Eve
times n much custom by zuppressing public informa
ton in regard 70 the movements OF its trains il
would cost 10 advertise in every daily paper in the
city The livery stables Calmly the present policy Of
the railroads persons take private teams when they
wish 70 90 dozen or twenty miles and vainiy seek
TO learn the time Of the departure from and return
Of the trains TO Boston. The hack drivers also
make quite q good thing Of the present state OF
Affairs, az they sometimes drive parties 70 the rail
way stations several times before the passengers can
hit train. In consideration OF the character OF the
advertisements Of the railways, the Boston papers
advertised the trains NJ half the sum that would
be charged TO a merchant or business man for
the same service. In mere business point
Of view, the newspapers care as little about
the patronage Of the railroads they do about
that OF the lozenge venders but at this season OF
the wear when there IL much pleasure travel
Il really seems 20 be the acme OF folly for any rail
road management not to inform the public, through
the recognized channels Of the facilities IL presents
tor reaching the points Oh IL line
And IN this connection we also publish the fol.
lowing paragraph from the Ersning Journal II
-sys,-A gentleman in Marlboro, Mass. writes rs
IN relation 20 the reliability Of the Railway Guides
"a follows
10 Marlboro where We have had two railways
for over year and five trains a day each way. the
nearest point the afhfnder gives M by railroad IL
az miles. and thence by stage where there has not
been stage for over year. stranger coming
into town asst Monday studied the Pathfinder for
bali an hour, and then had to 90 out and buy
Jo'onot-Americon Ro,i'cog T;n,s.