Fremont journal. [volume] (Fremont, Sandusky County [Ohio]) 1853-1866, 1856-02-08


E H. T. SMITH, of the Toledo Times
who was in our town couple of days las
week, looked on with no little astonshment
when he saw the amount of business don,
in Fremont. He attributes our prosperit,
to the right source. So fully was he i'm
pressed with its utility and necessity tha
he went right home and wrote the follow
ing:
What Enterprise and Advertising Can Do
We casually alluded, few days ago to
matter of fact, in regard to what advertis
ing, on the part of its merchants, had don,
for neighboring town, by way of bringing
to 1t an almost unparalleled extent of coun
try trade.
Wecan well rememberwhen the aforesaid
town was classed among the dullest in Nor
thern Ohio. The picture is now eompletely
reversed. 1t is now one of the most busi
ness towns in Northern Ohio.
What has produced the chanceY
Energy and Adgertisinq on the mart OF
its Merchants. At the anterior time O
which we speak, the merchants of the towr
in question were of the old fogyish order
what stock of goods they had, they gene
rally made the practice of repIenishine
once year, yet in their modus operandi O.
doing business, they retained quite portion
of them from year to year, which might
well be denominated old settlers. They
made a practice of selling none of theil
goods without they received their fifty pei
cent profit This state of affairs continued
up to the date of which we speak.
At that time Young America, we will SO
denominate him, located in the aforesaid
town, with the intention of selling goods
He ordered his stock-and magnificent
stock it was-and be was not so modest as
not to tell the public through advertisements
in the papers and handbills, that he inten.
ded to sell it cheap. The public were invi
ted to call and inspect it: people did cal
and examine his stock, and bought of him
and they kept on buying of him, until the
old fogy stores in town became pretty much
deserted, by purchasers all focking to the
store of Young America.
Young America was the merchant for the
place and times, was the general cry. Final
ly the old fogy merchants in the town had
little to do, but to sit at their doors, and oh
serve the crowds of customers that frequen
ted Young Americas store. They of course
predicted his smash up, his failure; that h
could not stand it to sell, or "give away
at the rate he was doing; but Young Amer
lea still kept up his stock, and run of Gus
TONERS, and about two years since he retired
from the mercantile business, the richest mar
in the place. He is now engaged in the
banking business.
We have drawn our illustration, in order
to show what enterprise in business, and 9
general system of advertising will do, not
only for the individual who is their personi
ieation, but for the town in which be is loea
ted.
Nolonger is the town of F. old fogyish
in the way of selling goods, or in any kind
Of business, but it is now, as we have before
said, one Of the most fourishing and busi-
ness towns in the northern portion of ouI
State. The enterprise of Young America
has been impaired to the other dealers Of
the place; they find that they can no longer
prosper in their old style of doing things,
hence they are up to time, and advertise
whatever they have to sell, and the streets
of Fremont There, We have said it, are a
good illustration of what their system of
doing business has accomplished in bringing
trade from an extensive scope of country
thereabouts.