Wheeling daily intelligencer. [volume] (Wheeling, Va. [W. Va.]) 1852-1859, 1856-05-19
rRupII3FJJjL lRIAIARKs:

Bas1t4iitUte "a . ANe'@S@
on the subject Of business and ADVERTISING in
HAT city, a portion ofzRhieh is 50 fruitful, and
80 applicable 10 our own city, that we extract
the concluding agTnphs, and direct the atten-
tion Of our business men TO them.
The Patriot says: .'whatwedesirc to enforce
upon our business men generally, is the necessi-
y Of protecting their own trade, and Of lceiti-
mAtely extending it, so far as this result can be
accomplished BY fair and honest means, and with
due regard 10 the ability 10 meet the demand
without becoming embarrassed by oyer-trading.
In this particular phase Of the spirit ofteHter-
prise, We arc as yet Ear behind our sister cities
Wewait for custa1r-they seek it. We adver-
Use sraringly-- tl,ey lbarally We limit our
felves TO the smallest POSSIBLE sum in making
our-businCss public, and disseminating a knowl-
edge Of ii throughout the whole breadth of the
lan6-they devote annually portion of their
profits TO tfis especial purpose.
Z I9se1t IS a common remark, but a hufhfurone,
that no one was ever yet ruined by adyertis-
ing" The lcttered sign board on a merchants.
warehouse, and the goods displayed witllin, iE-
dicate the character of his business to passers
by, but an advertisement is q sign board, carried
into the dwellings of thousands of families,
many of whom would never have known any
thing either of the merchant or his warcs but
for these instructive and tempting cards of in
yitatiOn" Weare not pleading our own case, or
putting forth for ourselves any especial claim to
become the medium of communication between
those who sell and those who buy. We are
simply arguing a question Of business on the
broad grounds of policy. We see our sister
cities scattering their commercial agents broad
cast over the whole face Of the country, opcrat-
ing upon the opinion of the interior by eulogiz-
ing the advantages to be derived from trading
inparticnlar markets, imparting information with
respect to the cost of carrying articles Of mer-
chandise over stated lines Of route, pressing the
collection Of outstanding debts, securing Claims
wherever their payment seems doubtful, acquir-
ing knowledge Of the mercantile standing of
individuals with whom they desire TO have
dealings, or have heretofore dealt, ard canvass
ing for orders among those whose custom appears
to be desirable.
'sYe see also the Commercial Journals Of our
sister cities crowded with advertisements, WHICH
are constantly renewed for the purpose Of ta-
king some other attractive form and to prevent
that safety which repetition of the same thing
is so apt to create. We call the attention Of our
own merchants TO these facts that they also
may improve the local advantages they possess
ly entering fairly, and cncrgctically, into com
petition with those to the North and East,
wherever they believe they can offer equal or
superior inducements. The trade of the great
valliss of the Mississippi and the Ohio may be
made, TO a great extent, ours by right of posi-
ton and propinquity, and it depends measurea-
bly, upon ourselves whether we will successfully
assert that right, or leave Others to reap, from
lucrative traffic, those cmoluments in which We
might certainly share TO large extent, even if
we could not appropriate them altogether