The Union and eastern journal. [volume] (Biddeford [Me.]) 1854-1858, 1856-09-05
Printers Ink and Publicity.

When pass along King street and witness
the srea, taste displayed in the arrange
ment o! goods ia the windows o. The splen-
led stores. and when | read The gliiterine
aud cnslly signs, and admire the magnlh'
cent ironts auL fixing Of the various estab
lishments, and see everything done that
ia.ie or money can DO To gain n toriely and
atl-ac, attention, conclude that the me'-
chanis of Toronto are vile awake sc, oil
rnlks who slill have an eye to the main
chance, aud leave nothing undone to sue
cecil in business. Blu, how il is that, In the
same block or range, | could mention the
uames OF persons engaged in the same line
oftrade, each sore very aiirac i've IN its APP
pearancs, AM the pSoprierors and clerks as
polite aud agreeable as It's possible for men
IL De, anil yet one merchant does twice a.
much business US the other, sells twice or
three times the quantity Of goods Ia week
hat the other does, and Of course gains n
FAR srealer return for his iiGe and capital
IS a srcar mystery, iur example, to JOne,
how his neighb0r Smith manages to draw So
barge a custom. Bui can ell him where
the secret lies, namely, IN printers INK and
| publicity! Jones pays a high rent, engages
the mos, experienced salesman, has ve'y
snowy sligo, very grand plate glass front,
Sc. But there is one hing he has forgot
len, and lha, Is 10 lay out a few dolials a
! year in advertising. Il Is Advertising alone
that enables one 10 a,uri'h while the the
does at bee, feeble business. know all
about this kind Of thing. and wouli tell you
merchants plainly that a good standing adj
verli.enent in popular P per is OF greater
/ importance than cOrner slan,l in The street.
I IL matters not how obscure the locality is.
the cu,,ome, vii seek and iiud the store thai
,iveIlises what he requires. This great
city is every iiy filed with strangers and
customers from all parts, eds, aud west.
uu,lh aud soG,h, who come here 10 buy
- ,is. So. Ant these s;ungers. some Of
whom never were in the city before, per-
/ h1Is, h,ya 40 time to ~ wandering all the
/ iCn:,h ni Eng street or Ion.e street, gag
So, ~ ;, The Signs IA. in at windows in
sealch Of suei I'D such an establishment.
where the articles rLry require are sold. bu
they take up the newspaper and, gIancing
oyes IRE advertising columns, see for ,hsni-
selves where aud what they want is adSer-
tissd and the, note dawn the name and
number, and g straight TO the place. For
instance, the other evening was on, in
thai heavy shower, and caught ducking
anJ tOothache (; vel, being II comparative
straugar in the city, | wasn't going to hunt
up dentists signs by gas-light, but just
took one Of the papcrS OF the reading ioou'
table ofmy clearinghouse, and found al
once denial rslieI, and for iihy cents was
speedily delivered from The torment. And
80 it Is with me in regard TO every thing thar
| require TO buy, always lind iE safes, to
deal with people who advertise (; il shows
they are libemlan neither ashamed Of lhei
business nor above their business. and men
who ere afraid to tel! ne. shey make hv
lag are not To b. trusted much. Maekcnsie's
Toronto Magazine. I,