The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1856-1888, 1856-07-24
TIE PACIFIC
Commercial Advertiser.
THURSDAY, JULY "a.

iustice to his feelings if he failed to express his warm
est thanks to the numerous patrons of the .adrertiSer
for the faxor with which it has been received by
From every island Of the group, and from
many who are entire strangers to him, letters have
been received, assuring him that the paper is just
what has long been needed. Although many ofthese
communications are intended by the writer's to be
published, we refrain from doing so, relying on the
paper to recommend itself. Though only at the close
of the third week since the issue of the first number,
we have already q total of four hundred and ninety
four (494) copies subscribed for, including about
seyenty-fve native subscribers, and those residing in
Honolulu, who prefer paying for their paper weekly.
And this list will no doubt be increasedsat least one
hundred more, by many names from the other islands
whom we presume will subscribe, and also by foreign
subscribers. So great has been the demand for the
paper, partly from curiosity, perhaps, that our first
two editions of about fifteen hundred copies each,
have become exhausted. 1t is doubtful whether any
publication has ever been commenced here under
such encouraging auspices as that of this paper.
In order to be devoted entirely to the publication of
this paper, and to render it of the greatest value to
it's patrons, the publisher resigned. on the 3Oth of
June, the office of Postmaster which he has held for
several years. An experience of sixteen years, in all
the phases of printers life, from the uncoveted berth
filed by a printers devil to that of publisher, will be
brought to our aid in making this paper instructive
and useful, and a necessity to every one who takes
it.
In undertaking the issue of Hawaiian edition,
besides the benefits which might be conferred to intel
ligent Hawaiians, by awakening among them more
inquiry and thought about what is transporting in
other countries, we had in view the interests of those
foreign residents throughout the kingdom married to
Hawaiians, who are generally the hard working and
laboring classes in every family of whom there are
some who read either English or Hawaiian, and the
children generally read both. Into these families the
Introduction of such a newspaper is a boon long de-
sired. We are happy to say, that from this portion
of the foreign community we have received, from all
the islands, but especially from Maui and Hawaii,
more encouragement than we had expected in SO
short O time. It will be our main object to make the
paper Of the greatest value and interest to them in
the variety of its foreign and domestic news, both in
the English and Hawaiian editions.
1.-the conduct of the paper, the basis on which it
was commenced will be continued, entirely indepen-
dent in all matters, whether political or religious
having in view only the public welfare. Before we
speak on any subject or of any person, we shall OBJ
tain the facts, and comment on those facts as may
appear proper, no matter what party, clique or indi-
vidua1 interests may be damaged or promoted by our
fearless discharge of our duty. Private reputation
we consider sacred, and with it we shall never med
die, unless an individual seeks to make himself an
object of public notice, by his acts or publications.
But public men we view only as servants of the peo-
pie, and all their official acts open to public comment,
approval or condemnation. Being used only to plain
speaking, our statements may sometimes give offense
in so doing, but we wish it borne in mind, that we
shall never allow personal feeling, malice or animos-
ity to dictate our sentiments in what we have to say.
In Judgment we may err, but to correct any mistate-
made either editorialiy or by correspondents,
our columns shall always be open to the truth.
A word with correspondents. We are always glad
to receive communications, especially from residents
on the other islands. All articles intended for pub
LEGATION should be written clear, and as brief as pos
sible. When we receive a long communication to
print, covering four to eight pages, our first thought
is to throw it aside, for we cannot give up half our
space to any one subject. Anonymous correspon-
dents cannot take ofense if their communication
pass unnoticed, for it is a standing rule with publish
ers that they are not obliged to notice any commune
cation the author of which is unknown to them.
Advertisers will find this paper one of the best me-
diums for publishing their notices. There can be no
doubt that advertising freely is one of the great
secrets of success in business. Only the other day a
merchant gave us an apt illustration of its benefits.
He had received a quantity of an article, then scarce
in the market, and prepared an advertisement notice
of the same. But by an oversight of his, it was not
sent to the publication Office for two weeks, and dur
ing the time he had scarcely a call for the article,
but within ten days after the notice appeared, the
entire lot was disposed of, at a profit of about one
hundred dollars, and at an expense of only a dollar
or, two for the advertisement. All notices would not
of course meet with like success, but as a general
rule, money paid Cor advertising yields a larger profit
than any other investment of the anne amount.
ORIGIN OF SANDwIcHEs-Lord Sandwich, when
Minister of State, having passed twenty-four hours
at a public gaming table, was so absorbed in play
during the whole time, that he had no subsistence
but q bit of beef between two slices of bread, which
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