New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1856-09-20
CDS nA,t -PARTnER WANTED, .Spt
sr Zsl.lNUI. a...s.- aIuc..,,ye maI.aactn
Go Ubom it man Contern.
" b. PALMER's ADVERTISING AGENCY.

'. MOL
Were a group OF genuine philosophers assembled i% ne
purpose Of investigating the means hereby tIe!
various quiIe meuts the grand coIolsry OF h.lI LUIS
munstins knowledge is ADVERTISING. And when We re-
ghfd the fact that The Vas. domain Of science ana
to TN. 9mDSry Tor light and vitality tasl oy ~, and divine
revelation reflected upon the human soul u -. -
prolific theme Of rnomentous importance Volumes might be
tcd with an enumeration OF advantages Indeed me same
arguments might BE- adduced N its favor as arc ~
diffusion OF knowledge. . -, 49,,
BY long obsrvaicn and experience has been discovered
that to accomplish the merchant object at the piese @
is nd peusably for him 70 read me ~
TO Advertise extensively and description OF ms
merchandise His main object IS to procure sooa
enable price, aud then to dispose Of heI soon " 80 -
profit To do this he must kno" wha others nave o
.se and make known to them what 'siHpe i ~,
hand. Thus precisely as be Was attracted 10 us
the purchase OF his stock he will sse' customers 10
P"wrr !. hut half power unle. intelligence guides IT, The
physical Of the somewhat IN the CONDITION OF
raw material until menta INGENUITY ADAPT, them % ae' H an.
beautiful ends Unless the mental part our 49,
pace with the material portion we cannot nave nan our P"el
has enlarged the storehouse ;. TO speak OF man M
and nd dua influence and he power which enables Inn 10
Int nlarged opportunities Is conicssedy IN me Press
"NTELLIGEseE AMI ENTERPRISE. II is not the praise of
v.B PALMER that he has made two spires 81 sa'. 10 grow
where hitherto but had found nuTmeni and yet 1ach
poys thousands where before only hundreds ed against WIND
cnrr,ut that bears them succes-hss far noblrr
achievement. II is not the highest praise ct the Advertising
ts and publishers that it has doubled the number Of
duce increased tn" profits Of trade the enumeration OF ao'
high praise and justly lis due But III thst IL e&
tending the influence and increasing the efficiency of that
trolling ne Of popular education and popular opinion, the
Public Press releasing il from pccuniary dependence upon
cdues and monopoe il that free express Of opu
which IT only nonay enjoys while deriving its man sup
constituency in that II nsuIcs bread 10
those would heir hands with their hearts In them to the
lever reform that they need not faint nor fear while they
work in that brings mind TO act upon mind IN the common
business Affairs Of life teaching that knowledge is wealth. sud
intelligence that II sorupnousy guards the moral
character the press aud Of The people by refusing it, aid 10
and vendors Of Whatever threatens eh"r and IN
choosing medium Of communication with the public lscs
Intelligence it, standard and public confidence its object in
one but ell these conditions of social prosperity aud ma
tiou. elevation find the highest merit II the advertising
v b. Palmer and its proudes claim 20 the consif
Grafton and intelligent Does the
reader suspect attaching undue importance this
agency Let him reflect that Is To the business III
what other s-that IL u the
the principal business firms Of the country-that
by direct patronage usan independent press and by
Communicating that interest which commands the
attention If business IL is bringing the moral Intelligence,
educational Of the bear business cutter
Prise uusing morals science and genial philosophy into
lie conduct Of business and building practical or business
literature which destined TO elevate and it breathe
living sou into the abof and commerce Of the country