The Nevada journal., 1856-02-01

B@ THOMAS HOLLOWAY, the great Nil
and ointment man in London. writes f.
the Prairie Neacs on the subject of ad
vertising. He says:
DEAR SIR-A correspondent of yours
has recommended your paper to me as al
advertising medium. He mentioned th,
circulation, but may have been mistaken
IN The amount VIII you kindly inform
me as to the circulation of your weekly
as wish to make a contract with YOU fol
the e. insertion of my advertisement. am
unlimited IN my advertising my list OIL
papers is now 1900, and pay in advance
Yours respectfully.''
10 which the editor of the Nescs re-
spends:
VERY DEAR SIR-The circulation of
the Pfelrie Ne,cs, which has been increas-
ing with unexampled rapidity for more
than two years, now amounts to forty
three, though | am bound in honor to say
that two of my subscribers being very
precarlous pay, [ shall probably cut them
oil before this letter reaches you, so that
you are at liberty to consider the list re-
duced to iorty-one. TO this number
should be added seven gratis copies, sent
to as many friends of mine at distance.
out of compliment to their indefatieable
exertions in procuring new subscribers.
This number should be further augmented
by permanent exchange list of sixty
hVe, making in all constant weekly cir
culatlon of one hundred and thirteen, be-
sides an average of half dezen surplus
copies week, which are sent with reli-
glous scrupulosity to postmasters and
other distinguished individuals in be-
nighted parts Of the world | have good
grounds for estimating my seadinq pat
ronage at forty-nine persons per copy.
You may safely calculate that the 5537
readers of my paper would consume on
an average ten dollars worth per annum,
each, Of your pills and ointment, particu
larly the pills, for | can not promise YOU
an extensive sale Of your ointment in this
region, cutaneous diseases being rare, as
may be inferred from the fact that the
foreign born population of Mississippi is
only one in sivty-two of the aggregate
So you perceive [ shall be the means of
opening market to you for S55, 800
worth of the invaluable remedies which
have immortal-les-ed your name, on
which, after deducting the cost of the
materials, boxes, ETC., your profit will be
about 50 per cent, or S47, ,o64 5O.-I
Upon this handsome increase of your
profits, accruing through my instrumen-
tality, | propose to charge the moderate
commission of one per cent, or S473 6215.
Ii these terms Go not suit you, come over
by the next steamer, and we'll talk about
it. If you are satisfied with them, for
the first quarterly instalment of $I17 sc,
be SO good as to pay for me one years
subscription to Punch, Diogenes, and The
Times, all of which are good papers, and
should be encouraged, and send me the
balance in cuttings of the London Par
ticular Madeira grapevine. Subseq uent
installments may be sent, at your option,
in Bank of England notes, or any sort of
truck except your medicines. Give my
best respects to Queen Victoria, the next
time you see her; tell her she is lady
whom l greatly esteem, and that l often
think with what satisfaction, while this
disastrous war is SO thinning the popula-
tion of her realms, she must reflect that
she, at least, has done her duty in the way
of keeping it up. Your ob't serv't,
THE EDITOR.