Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1856-02-28
LONDON,

BY upwards Of three hundred and eighty
thousand houses. Among these houses there
occur annually about nine hundred fires,
very few of which are comparatively serious
in their nature. In the year 1853 but twen-
ty buildings were totally destroyed by the
devouring element. The means of protec-
ton against fire in London comprise three
hundred parish engines, an unknown num-
Der of private engines, and thirty-six engines
belonging to the fire brigade. The last
named are the great dependence in case of
seriousfre. Twenty-seven of the thirty-six
engines are worked by horse power, and the
whole brigade consists of one hundred and
four men and thirty one horses, with re-
serve of eight men and eight horses, and
these are divided with the engines, among
the various districts Of the city.
The breaking out of every fire is speedily
made known to the fremen, for the six thous.
and police of the metropolis are constantly
patrolling every alley and line, and every
man is stimulated by the knowledge that if
he is the first to give notice of it at any Of
the stations it is half sovereign in his pock-
ct. A reward Of thirty shillings is paid to
the first, twenty to the second, and ten to
the third engine that arrives at the conaagra-
ton. The "fre escape" is one Of the pecul.
lar institutions Of London. The Royal So
ciety for the protection oflife from fire have
established stations in all parts Of the city,
where fire escapes and experienced men to
use them may be found at all hours Of night.
The fire escape which is most used consists
of high ladder, beneath which, extending
along the whole length, is canvass trough
VI bag, protected from the flames by close
net of copper wire. Into the head of this
bag the terrified inmates of an upper story
are thrust in time of danger, and slide down
the bulging canvass to the ground without
injury.
In the Office Of the London Times here
is a sort of map which gives graphic re-
presentation of the fluctuations in the cir
culation of that journal. 1t is like the Sec
tional profles of our rail roads and canals
an increased circulation being indicated by
a rise in the surface line, while falling off
in the circulation isrepresented by a depres-
sion. During the year 1916 the circulation
of the Times averaged only twenty three
thousand, and it began the year 184S with
an edition of no more than twenty thousand.
The excitement consequent on the revoiu-
ton of February raised it at once to forty
three thousand. 1t fell, however, with the
fall of liberty, and averaged but thirty-six
thousand during 1852. The long suspense
preceding the present war gradually raised
it until the war actuclly broke out, since
which time the edition has Auctuated between
6fty-eight and sixty-eight thousand copies,
affording an income from the sale of papers
alone of about twenty-eight thousand dollars
per week. Advertisements are, however,
the great source of profit, as the cost of the
paper on which the Times is printed nearly
equals the amount received for it. Common
advertisement of five lines or less pay seven
shillings six pence each, or nearly two dol
lars. The Times has an average of eight or
ten pages of advertisements, which cannot a
mount to less than thirty thousand dollars
per week. The receipts from this source
have, in some single weeks, amounted to
nearly forty thousand dollars. The week
ly average of entire receipts can scarcely be
set down at less than sixty thousand dollars,
or three millions year. Nowhere is adver-
tising carried on to so great an extent as in
England. "Profcssor" Holloway's Pills are
advertised to the amount ofone hundred and
fifty thousand dollars annually; Moses & Son
pay fifty thousand dollars; fifty thousand
dollars is also paid by Rowland for his Ma
CAESAR Oil; fifty thousand dollars by De
Jough for Cod Liver Oil; Heal e. Sons pay
thirty thousand dollars per year for adver-
tising their bedstcads and furniture, and
Eben Nichols, tailor, adTertises to the cx-
tent of twenty thousand dollars.
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