The Lancaster ledger. [volume] (Lancaster, S.C.) 1852-1905, 1855-07-18
IN ADVANCE.
N U NJ B E r %
Sam swinton's Corn Speculation.


ton to me one day, Of that ERE corn spec
OF mine on the Wabash2
shook my head.
"fou see, Bob" began Sam, "the way
1t came about was this-I got mighty
hard up"
(which is not a very uncommon thing
with certain individual of my acquain- S
tance, SAM" remarked.
"Prezactly," said Sam, "Well, / war
hard up, and wondering how could make
the smallest amount of capital tell to the
taIlest advantage, when, on taking up a
newspaper, saw windy paragraph ON
the advantages Of advertising. The arti-
Gle went on to illustrate how many fellers
had made piles out of the meanest capitals
simply by advertising, and l determined
at once, partickerly as had raised an
Idea from the subject, that it was the on.
ly way for me ter 60 about it."
(Which was the way 2" l asked, not
comprehending him.
"By advertising" returned Sam.
"1es, well; you said something about
going about it. Going about whatf
Raising pile" replied Sam.
"All right understandings al,ead.a
Il urged the matter this way" said he
that an advertisement travelled wherever
the paper travelled, and every body knows
they get into all the QUITO the way places
in the State. So, thinks I, good adyer-
tlsement will be sure to catch the eve of
some of the sofest Of the interior, and if it
does' who knows but they will give fe.
Ter l'itf Here goes for trial at all
events. So l takes a store Of a puke,who.
because | talked right up, didn't want the
rent in advance, run in lot Of truck that
had on hand, and which was so old and
unmarketable that l could neither sell
nor give it away, hung up sLingle of
Sam Swinton, Commission Merchant
put up springin' advertisement in the
two papers published in the town, got a
couple OF first rate puffs from the editors,
to the effect that was responsible as
well as some in a trade, and then sat
down to abide the ishew of events"
THAT is Of the advertisement.n
"Prezacuy. Well, hadn't been stor.
ing it long, when planter in the interior
of the State"-- s.
"What State, Samp'
"lndianny, Of course-consignsd me
four big loads Of corn, on commission.
with instructions to sell it as soon as pos
sible, and then write to him, so that he
could draw on me for the pewter. Thinks
|, as had the stuff put in the store, there
amt nothing Ike advertising. It's the
only way to make customers. And
laid myself out to sell the corn"
"And that did not take you long, Sam,
Of course"
"Yer might bet barrel Of Monongy.
hely on that, Bob, with all the chances to
win," replied Sam. "Yer see, the other
merchants in the town, and some of them
drove stiff business toll you, couldn't
come within thousand miles of me in
price. Some Of them tried to back up
against me by putting their corn downto
the lowest market price, but it worn't no
sorter use. run mine down to half the
usual market price, and they had to knock
under. They grumbled orfully, and de-
cIared most angryly that was ruinin
the business, but II didn't make no differ
euce. / continued to sell so much lower
than any on 'em, that they at length gave
up all idea Of competition with me. To
be sure," added Sam, with one Of hs en-
pressive smiles, II had the advantage of
the Pukes-thcy expected to pay the
owners for their corn, when it was sold,
! whereas l.
Had no such intention" said |.
mot the least on it,r said Sam. 1T
was agin my principles, and always had
been. Well, my competitors, jealous Of
my success, commenced BLOWN agin' me
everywhere, butiastead of hurting tne, 10
did me good. In short time got my
name up as the cheapest and quickest
corn dealer on the Wabash, and the plans
tiers began consigning tasir corn to inesc
East that came TO the couclusiou they
must have been mighty anxious TO get
| Of it, = /.
7 4 -.
"You never expected 70 pay them i.
dollar, j suppose, Sam r. s
"Notthe first picayune,r answered SAM,
but I went on selling. There's alarks
nAfket on tbs Wabash for everything
even for corn Flyer put itIov enough
and rs J went In lorihe BIZ markeA. and