Republican vindicator. [volume] (Staunton, Va.) 1849-1857, 1855-10-27
NIO42
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Curiosities Of Advertising.

|
g The last number ofthe London Guarte
: lily Review contains another of those staff
. teal papers, illustrating the progress Of Iii
4 and manners, for which, that journal ha
become famous. The subject of ta- pres
! ent article is advertising The origin o
. advertising in England It's influence IL
character and its curiosities. and discus
! with lual research aud tact.
The first example ofthe newspaper pres.
, being used as vehicle Ter advert:si,,g, oc.
ours A. D. 1862. Authors and publishers
vii! be glad 20 learn that the subject was a
new book, heroic poem,o as the advef-
Itismeat set, forih tcongratulatos, of Nv
Lord Generals late return" In short 1t
was fusome euiogy Oil Cromwell for mas
lsacreing The Irish Catholics. Lost dogs
and runaway apprentices, however. ere the
most frequent subjects for entertainments
Negro boys, as pages, came Into fashion
about this time advertisements; about them
occur continually. Sometimes they are
openly offered fer sale, showing that hu-.
name bondage was practically recognized in
England at that time. An advertisement of
this character appears as late as A. D. 1928
or within generation OF Lord Mansfied's
famous decision in the Somerset case.
tfat, by the common lay, the moment
slave touched the soil Of England he was
free. Charles the Second who was, as il
well known, very fond of dogs, was, con-
stantly advertising lost ones. and some Of
the advertisements are so numerous as 70
justify the conclusion tina, they were pen
he'd BY the "Nerry Monarch" himself.
Horse stealing, if we may judge from
the advertisements. was very prevalent du-
ring the latter half Of the seventeenth CEN
iury The adver,ifments also show in
contradiction 10 the generally received
opinion, that stage-choaches were estab-
Ilisked, early as the time of Cromwell, over
all the principal roads of England. The
| frequency with posi-horses are advertised
"without guides" shows that, up to that
period the main roads were difficult 10 be
distinguished from ordinary country paths.
Tea is first advertised 4. d. 1858, but had
been eyiaentyssused before, as II is declared
ito be "China drink approved by all ply
sie,ans.' Coffee houses We're also known
At this early period. Advertisements OF
iquaek medicines already began TO throng
the newspapers. Ia A d. 1860, certain
fheopilu, Buckwotth adveflises lozengers,
winch are warranted, in the true patent
medicine styled, not only TO cure coughs.
Ieatalrhs and consumption; but TO be a SOW.
rieisn aniido,e against I'll. Plague, and all
other contagious diseases and distractions
Ief tie siomacl." Four year, sfter, Charles
tue Second adverlsts an Egyptian num-
INV. and tie "huge tsiigh-bone of giant"
which was probably tie .,oDe Of some ex-
Itin,, animal for, eyea century later, such
relies OF The Pre-Acle.n:te WORE! were re-
isatded IS the remains o. human Titans.
1t was not til after the revolution Of is.
8S, however, that advertising became gen.
orally popular with tradpsmen. Before that
time three or four advertisements were all
that any one issue of a newspaper Contain
ed, but ever since, the increase of adyer.
tisements has been going on. At the be-
sinng OF the present century, advertising
received development, by the introduce
ton of rhyme advertisements, or prose ad.
ysrtisements skiliully written. the better
TO attract attention. At present, the sums
spent in advertising in some ofthe London
firms, are almost incredible. One hundred
and fifty thousand dollars are discussed an
nnally, by Professor Holloway, 10 aayer-
tise his pills; fifty Thousand, by Rowland
81 Co., manufactures Of the celebrated
"Alacassar OH; and u similar amount, by
DR.. De Jeugh, who prepares co.l-liyer oil.
for the medicinal market. The London
Times often receives thirty thousand dol
lars weekly for advertising.
An equally curious and instructive arti-
ele might be compiled fiom old newspa.
pers published in Philadelphia. New York
and Boston.
We nave often looked over files ofsuch
liournsls with great interest. Much might
be learned from such an investigation, re.
speeding she social l;ft O. our'Anerican an
eestors. Among other things. how negro
slavery was a common thing at the north :,
how the distinction, between a gentry and
a aboring class were broadly drawn; ard
how after the battle OF Long Island, the
Royal Gazette, at New York, was crowd
ed, week after week, with the names Of
reereant patriots in New Jersey and else
where seeking the royal elemency. We
may write such all article seine day.-Phu.
Ledger.
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