The Middlebury register. [volume] (Middlebury, Vt.) 1850-1882, 1854-05-17

e. From n recent publication, en-.
titled .SigM DRAFTS on Tire million or
Ncir. York Ci'V, IFS Warts ANIL Guar.
dianS." we extract the following notice
OF oio Of our advertising patrons; and
as it contains some judcious remarks on
the general subject of advertising, we
commend it to the notice of our readers.
IN orc especially the merchants and me
chanic, in this vicinity
Gothic N,ll, No SIG Broadway. on
the block between Duane aud Pearl
streets was built by the Masonic Frater.
nity in 1926 at period prior TO the
supposed Morgan tragedy, and long he
tnre the alt Masonic excitement com
MERGED II was then styled " Masonic
Halt but s.uce that time it has success
w., been the Wing Head Qiar;er- y
ana Ia. ofTcmr'rance."
o . part Of tie building is nccrp ed
10y AL. Sc"vilI y Co. rs dep"' for tue
va, 81; d.. Rogers Syrup Of Liycrwort.
| Ear ID Ca rLaia .ua q most valuable
lug medicine. recently placed IN the
market, aud which is selling very rapid
y
It was first placed before the public in
Cincinnati, in the ycai 1912 and the fol-
10 wing year the sales amounted to 600
bottles, the next year 10000, and the
succeeding twelve mouths, $4,000 bot
ties. Up TO this period. the principal
ingredients were Liverwort ard Tar, but
medical gentleman-a graduate Of the
University of Pennsylvania, Or Morrill,
who lad for many years devoted his
researches to the nature and cure of pull
monary coInplaints--having purchased
an interest il the compound, suggested
the addition of the Canchalagua, Cali
forhia plant, said to be of rare medicinal
excellence. The improvement was made
and the result has seemed to fulfil the
most sanguine expectations of tine propri'
etors In 1913, owing to the constantly
increasing sale of the remedy, DR.. NJ.
removed to the city of New York, and
established himself at No 65 Warren
street under the firm of a. L Scovill Il
Co. 1t was not large Office which he
occupied, but it was supposed to be suf-
icient for all purposes for some time to
come yet we find that, in eighteen
months from that time, the firm found il
imperative upon them to seek more en-,
larged accommodations, aud Gothic Hall
was rented for the purpose. The sale of
the compound is now enormous, and is
steadily on the increase-it being one Of
the best remedies for diseases of the
lungs, and other pulmonary organs, ex-
tant-if not the very best
The extraordinary success of this
medicine may be attributed to two caus-
es-one the inherent excellence Of the
compound itself, and the other the judi.
cious method pursued by A. l.. Scovill
& Co, in placing the remedy before the
public, through the means of the press.
We have in the progress ofthese sketch
es, noticed so many instances of fortunes
being rapidly accumulated through an
extensive and systematic course of ad.
vertising, that renewed proofs would
hardly seem necessary TO strengthen our
position.
There is scarcely single business in
the world, which may not be essentially
benefited by means of a reasonable ex.
penditure in the advertising columns Of
the newspaper press and it is among the
histories of the past, that through this
medium hundreds Of people have not on
ly accomplished vast amount Of good,
but have also become impsHSsxSalth thy,