Worcester daily spy. [volume] (Worcester [Mass.]) 1850-1888, 1854-07-03


The MAN THAT ADVERTISED HIS FARM
AND THE NAN THAT DID Nor.-Evervbody
is acquainted with Samuel A. Walker, ESQ.,,
the celebrated auctioneer. A month or two
since the auctioneer was sitting in his office,
when man entered and inquired for Mr.
Walker. The auctioneer said that he was the
individual, and desired his visitor to be seated
The stranger gave his name and said he resided
IN Saugus, on the border of Maiden, and he
had come to get him to sell some land which
he owned III Maiden. He stated to Mr.. Walk
er that he only wanted his services as sales
mamie, the owner, would do all the rest
He did not intend to have any advertisements
III the newspapers as he had given notice at
the last town meeting that he should sell his
land at auction, and that was notice enough
The owner desired to secure the services of
Mr.. Walker for the day, and inquired his
price. The amiable auctioneer said he would
go down and sell for him for ST.. This was
agreed to, only it was stipulated that the auc-
toneer should pay his own fare each way
Ihls MI. Walker agreed to, and his visitor
returned.
When the day appointed for the sale ar
rived, the auctioHeer FASTENED to the cars and
was Room landed at the depot in Saugus,
where the owner of the land was anxiously
awaiting his arrival After walk of half an
hour they arrived at the spot, where they re-
NAMED lpr an hour after the time appointed
Tor the sale to commemorative owner and his
aucnoneer being the only persons aOit6is ts0o
mites OF the place about to be sold 5y auction
the owner wondering why the people did not
come, and the auctioneer wondering why
they should come. Thus ended the unadver-
tised land sale.
A few days after the old fogy sold his land
at private sale to a well known operator in
real estate, for six thousand dollars, which
was the price he paid for it some seven years
since, wisely coming to the conclusion that
he was behind the times, and could not make
much by selling land at auction, even if he
employed Boston auctioneer. All the fore
going happened in April Of the present wear.
About the tirst OF May, another stranger call
ed upon the same auctioneer, and said he had
a beautiful place in Maiden near Saugus, to
sell by auction. The auctioneer said he had
some experience down that way, and he did
not care to risk his hard earned reputation
and his time, by again visiting Maiden pro-
lesslonally The stranger was i'll earnest, he
described the place, and gave the name Of the
previous owner, when it came out that the
auetloneer was second time called upon to
sell what he facetiously calls the ST. farm
The auctioneer declined at first to have any,
thing to do with the matter. The new owner
was man Of progress not an old fogy. He
is acquainted with business and up with the
times. He said to the auctioneer, l want
your services as auctioneer, and authorize
you to spend not exceeding $500 in procuring
plans and in properly placing before the peo.
pie this valuable piece OF property, for yalua-
BILE | know it to be.
The auct!oneer and the owner, the following
day, visited the spot, and few DAYS after
wards beautiful photographic plan of the
farm was placed upon our table, and, in the
commercial papers and nearly all of the other
dallles, appeared one of those brilliant and
attractive advertisements for which Mr.. Walk
er is SO celebrated, setting forth in truthful
terms the advantages of the location about To
be sold by him at auction. The day of sale
arrived, nearly thousand persons attended
every lot was sold, the aggregate amount of
winch was near twelve thousand dollars. the
operation yielding to the owner net profit Of
something over $4,000, after paying the usual
commission to the auctioneer, and all fine
other charges. Every one was pleased with
his purchase, and several new houses are now
being built upon the premises, all of which
may be seen as the passengers pass along bv
railroad. Judicious advertising, and proner
expenditure always result favorably. Old
iogies will take warning from the fate of the
man VINO did not advertise. -Su,aday Nescs.