Mineral Point tribune. [volume] (Mineral Point, Wis.) 1854-1858, 1854-05-11
Advertis;ng-Rowan & McCloskey.

I" Times isn't as they used to was" and il is of
little in this age of steam, patent medicines
and wholesale reforrlers, for to study the
ways of their grandlathers, though they may
sometimes afford, by comparison with the pres
ent pleasant way of tickling the vanity of the
times. And your old fogies,' who look only to
the past for perfection and decry the progress
and hopes of the present generation of men, are
themselves striking proofs of the advance of our
times beyond the wisdom of our forefath -
The are behind the age, and stand still while
their neighbors push on in the road TO fame and
fortune.
1t would be ridiculous ard foolish thing for a
sea captain to sail along the shore guided by
the headlands, and thus make his way to Caifor
| MIA from New York. Yet such would have been
the mode in ollen times, before the invention OF
the compass; and many OF those who would
laugh at such sailor, never imagine that they
just as old fashioned and foolish in their way
| of doing business
What the compass has been TO the sailor the
newspaper has been to the business man Guided
by the ncrrng finger of iron, the sailor pursues
his calling over an ocean no longer trackless So,
aided by the newspaper, the business man NAV
| safely steer out into the of competition And
he who is satisfied with a small business and da re
not or will not attempt longer voyage, ever a
clear sea, runs the greater risk of sunken rocks
or a lee shore. His coasting vessel rams more
danger near the shore, than does the magnificent
clipper, running with the trade wirds across the
ocean.
The great secret of success in the life of mod
ern business men. Is brought out o. key OF nrin-
ters ink. ADVERTISE ADVERTISE $50 saws
| the experience of the most successful few of our
day. Ii you do a small business without adver-
Using, you can double it by that aid. If you do
large business without advertising, it can still
be doubled by the aid of the printer
Money expended in advertising brings in a
quick return. Last week Messrs. Rowan &
McCloskey distributed their advertisements in a
neIshborlng village placing bill in every house
IN the place Among their customers OF Satur-
day were nine different persons, who stated thar
they were induced TO visit Mineral Point bv read.
ing what N!essrs. Rowan & McCloskey had said
In their Dill. Zach one OF the nine made corsd-
cradle purchases and the profit on sales to them
more than covered the expense of printing -
Satisfied by this practical demonstration of the
benefits of advertising, the firm have determined
not to weary in well doing
Those who advertise literally also sell cheap
because they are liberal men, and because they
want to do large business, making small profits
on each particular item, but by heavy sales swell
ing the yearly total OF profits to a good round
sum. Rowan Il McCloskey are no exceptions to
this rule We have had already considerable op-
portuni'Ies for Judging, and are satisfied that we
can make good bargains by purchasing of them.
Our readers can do the same, and we have no hes
Itatlon III recommending this new and enterpris.
ing firm to their patronage. Their stock of goods
now beng received, is very large and complete in
variety.
Their advertisement will be found in another
column, Read it.