New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1854-02-14

AnyvRrIsISG-ISusin men are now preparing % con-
pence operations for the approaching Many vii
continue where they now while others will select new
p.ces for extending their business But all should remen
Der that the true secret Of success is to observation-disclosures
literally Every body must advertise in some manner 10
expects to do anyhng he expects to BE- able 70 pay hs
SEQ, even Some persons will distribute cards and others
circulars which well far they go but the better and
only thorough way to advertise in newspapers OF Ass
circulaon-in those which 90 into thousands OF families n
city and counyare found upon steamboats, and railway
cars and permeae every section of the land IN scores and
hundreds Advertise in those papers which keep up with
the tines which generally sought after for the latest
intelligence and which are carefully and thoroughly
refused by the greatest number Of people in the districts
whence custom il desired And only should advertising
be done through the medium Of the City Press but Il
should be done extensively in the country papers-ihe
more extensively the better The individual who doubts
whether advertising rM Pog has not tired the
experiment Fortunes are made by jadcOas
advertising and it the only way in which they
days quickly made. Every merchant and business man
who is making anything and above his expenses ad
vertises-advertses in way The merchant who oc
eupes marble palace business location may be aba
TO get along without paying for notices inserted in the
papers but the fact that bis palace induces papers
to notice it without pay which in fact advertisement
His establishment moreover costly advertisement tho
interest upon which would pay for vast amount of adyer
Using It would indeed pay for enough 10 brag to any man
all the customers he could desire.
Asto the principle and practical operation Of advertising.
we agree with writer who thus compares all commercial
pursuits and the grand heater Of mankind in their phys
cal and mental capacity Whereas says he the phys
cal mut be aided by the Intellectual in order compete
with the growing wants and demands of the former the
material Affairs Of must be aided and
sustained by prOpOrtonate exercise OF Intellectual ener
cy and this intellectual energy shoud keeppaee with tho
facilities by which the material affairs of business ad
vanced If does not the same effect must from time 10
time srise that wsuld result from overgrown popus
ton without tho mental discretion to provide means for
their susennnce As portion of the community would
he subect TO starvation and death, inthe commercial
world that portion which with sess concern for tho
"mere ransfe ring ard handling Of merclandise-the
"mere matriio OF trade-would inevitably DO Obliged %
suecumb to what reputed the times and fail Formerly
tke uarI of rode required but little Intellectual eNer
" ton " bile our population comparatively small
our resources limited business men few convey
tardy, also our means OF Intelligence was an
easy thing 10 give notoret TO business abroad by means
of verbal or written printed commandments
were ssurely passed from 20 another and read The
times are changed instead e slow Cones0ga teams We
"have steamboats, and locomotives these have also upper
seeded the mail coach The Rdteret OF trade has adYanc'
ed beyond all calculation for speed and dispatch.
AS to the proper mode advertising the remark,
strike us as correct;
Each case should depend upon its own circumstances
and the conscientious judgment and discretion which
should always be OK rcsed There always two ways
of doing thng-a right and wrong one and agOod
thing in itself May be turned from its purpose by the mode
in which it is applied This is the case with adver.
Using as well most things Fer want Of judgment
in the choice of them, modes OF advertising ne
nearly cs bad a. none all There those who advise
their friends advertise, but not capable Of showing
her. book was lately written with the title How to
observe another could also be written to snow nor 70
odeeytise. Advertising 10 very good and SO Is eating
But If induces you TO cat without judgment or
measure he may bring you to be black in the face and TO
tie verge Of asphyxia