The Lancaster ledger. [volume] (Lancaster, S.C.) 1852-1905, 1854-02-15

continuous advertising. Doubtless laroe
sums have been, are, and will be made bv
such system by certain persons of ability.
who nodoubt would make their way in The
world If called upon to play different paris
on the great stage Of life; but to suppose
that men In general must, as matter Of
course, acquire wealth by such means. il "a
absurd as 10 imagine that all the penuiIess
ana shoeless OF London are capable of rising
10 tie dignity and wealth of an alderman O,
,he iord mayor of London simply by read
Ivy the Young Mans Best Companion. :"
money Is not so easily made as the writer
of the article referred to would lead neonIa
10 suppose; IL it be so, few need be poor.
But to our text fortunes made by adyerti..
ing. '''
Undoubtedly the greatest man of the dav
ms an advertiser is Holloway, who expends
the enormous sun Of twenty Thousand
pounds annually in advertis, ments alone; his
name Is not only to be seen in nearly eyery
paper and periodical published in the British
Isles, but as VI this country was too small
for this individuals exploits, he stretches
over the whole OF India, having agents in all
the different parts Of the upper, central, and
lower provinces of that immense country.
publishing his medicaments in the Hindoo,
Oordoo, Goozratee, and other native langua.
ges, so that the Indian public can take the
Pills and use his Ointment according to gem
eral directions, rs Cockney would do within
the sound of Bow Bells We find him again
Mt Hong Kong and Canton, making his med
icines known to the Celestials BY means of
Chinese translation. We trace him from
thence to the PHILIPPINE Islands, where he il
circulating his preparations in the native Ian.
guages.
At Singap re he has large depot: his
agents there supply all the Islands in the In
dian Seas. Ills adv rtisements nrc publish
ed in most of the papers at Sydney, Hobart
Town, Launceston, Adelaide, Port Philip,
and indeed in almost every town of that vast
portion of the British empire. Returning
homewards, we find his Pills and Ointment
selling Mt Valparaiso, Lima, Callao, and other
ports in the Pacific. Doubling the Horn.
we track him in the Atlantic-Monte Vidco.
Duenos Ayres, Santos, Rio de Janciro, Ba.
ma, and Pernambuco: he il advertising in
those parts in Spanish and Portuguese In
all tho British West India Islands, as also in
the Upper and Lower Canadas, and the
neighboring provinces of Nova Scotia and
New Brunswick. his medicines are MS famiI-
iarly known, and sold by every druggist rs
they are at home.
In the Mediterranean I've find them selling
mt Malta, Corfu, Athens, and Alexandria, be-
sides mt Tunis and other portions of the Bar
barry States Any one taking the trouble to
look at tho journal" and Courier of Con.
stlntinoplc, may find in these, Ms we'll as
other papers, that HolIoway's medicines are
regularly advertised and selling throughout
the Turkish empire; and even in Russia,
where an almost insurmOuntable barrier ex-
lists, the laws there prohibiting the entree of
patent medicines, Holloway's ingenuity has
been at work, and obviates this difficulty by
forwarding supplies to his Agent ut Odessa,
port situated on the Black Sea, where they
Hitter themselves surrcptiliously by various
channels, into the very heart of the great
empire.
Africa has not been forgotten BY this in.
Get''iSable man, who has an agent on the
River Gambia; also ut Sierra Leone. tb.
p'agne spot Of the world, the inhabitants
readily avail themselves Of the Ointment and
Pills, thus we can show our readers thu
Holloway has made the or,plctr circuit of
TIC globe, commencing with india, and end
ing, AS We do, with the Cape of Good Hope,
where his medicines are published in the
Duich and English languages: and while
speaking Of Dutch, we have heard that he
has made large shipments to Holland, and
Is abont advertising in every paper or peri
odical Published in that kingdom: we rhi
add That he has also star; ed his inr,.icinc in
some parts OF France; in some portions of
Germany; as also in some Of the Italian
states. ..
We have been ut some little trouble 70
collect all these facts, because we fear that
the article before alluded To, The Art of
making honoy," is calculated To lead pcop!e
To spend their Means in the hope (as the ari-
thor statcs) of making u hundred thousand
pounds in six years for their pains, BY hold
Ing up m mn easy example to follow such n
man as Holloway, who is really a Napoleon
In his way. Many may have the means, but
have they the knowledge, ability, energy.
Judgment, and prudence necessary Failing
In any one of these requisites, a total loss is
certain.
Holloway is n man calculated TO under
take any enterprise requiring immense cner-
gies of body and mind. lie has made a
large fortuns by his labors: and IN, We should
suppose, every day greatly increasing his
wealth. Cf course il is not to our interest
to deter the public from advertising; bat, rs
guardians Of their interest, we think it our
Incumbent duty TO place lighthouse upon
what We CONSIDER dangerous shoal. which
may perhaps sooner or later prevent ship.
wreck and ruin to the sanguine and inexps-
rienced about TO navigate in such waters.
The Editor OF the edinburgh Review"
In number published about three years ago,
stated, that he eonsidcrvd he was making a
desirable bcquest to postcrity. BY handing
down TO them the amount Of talent and abil
ity required by the present class OF large ad-
vcrtissrs. AT that period Holloway's mode
of advertising was most permanently set
forth; aud IL these remarks, conjointly with
his, should descend to generation to come,
II will be known to what extent the subject
OF this article was able to carry out his
views, together with the consequent cxpen.
diiure in making known the merits of his
preparations TO nearly the whole world
London Ficiori0i IiItnss.
-
SAD CAsUALTY.-It Is with feelings Of
deep regret that we have TO record the de Il,
Of worthy and exemplary youth, Joseph
Kcrshaw Alexander, son of our fellow citI-
zen, Isaac B, Alexander, from mn accident
which occurred between and 3 o'clock, on
Saturday last. As wei rs we can ascertain,
the circumstances were Ms follows: lie was
out shooting Hack of our Jail, and had lain
down with the muzzle OF hi- nun resting