New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1854-12-20
THE CITY ADVERTISING


bids for the Ciy Advertising which we pubishei
Yesterday shows that in strict accordance with the
resolution Of the Common Council, the Advertising
must be given to The Post, Times, San, Stats
Zeitung snd Demokrat. Ofthese journals the last
two are published IN the German languages: they
clamtogetber circulation Of IL 900 copies in tie
City, and propose to receive for the work the
sum Of S4,636 40. The aggregate circulation
claimed by the Other three accepted bidders is
6I. IS2 copies, and the sum they demand is
S2O. 9I5 90. The Herald also made proposals,
estimating it's circulation in the City at 40,OOi,
and Offering cheaper rate than either of the
others, but owing, We sresume, TO some informal
ity in the bid, " hisA b not stated by the Con.
troller it il not incluied in the award. The sun
to be paid to the five journals to which the
award is made s little more than double what
tie advertising Of the past year hiss cost the City,
while the number of copies circulated Will be In
creased about $50 per cent under the new system.
1t certainly looks like an oversight to admit
the German papers to compete for this business
on tie same terms as those published in the Ian
eusge Of the country. If there had been
three more Of them, and all had offered lower
rates than their competitors, we should have seen
the Controller obliged to award them the adyer-
,i.ipg, and then only our GermSa fellow citizens
would have enjoyed the pleasure of perusing the
advertisements and official reports OF the Corpo-
ration. We doubt whether there is any neces-
city for the public ston of this interesting alter
in German az ALL but ii it must be DONE a single
paper is certainly enough. II is quite ridiculous
and out Of all proportion, to employ only three
journals in the Apglo-Saxon and two ia the leu
tonic dialect. Besides, why psy them so much
more than they ask for the job No doubt the
SEATS Zeitu,g or DemOkrat would gladly do it at
the rate of $1,000 year, as they have done hith-
erto aid what is the sense Of giving them Si,60)'
In this respect, at least the system seems to re-
quire revision before the awards are confirmed
We long since called the attention OF the Com
mon Council to the needlessness of regularly ad-
vert!siDg in so many journals as FIVE. 1t is true
the present plan is great deal better than the
old one Of hiding the advertisements in journals
without circulation, but il involves an unneces-
ssry charge upon the treasury. Either one Of the
three papers which claim a circulation Of over
$1,000 copies would, We think, be sufficient for
every purpose. The City would thus have much
greater publicity than ever without any increase
Of expense, perhaps even with diminution
in that respect, for, if the business were to be
given to single journal, the bids would be much
lower than those now offered. This seems to US
the best possible arrangement for all parties.
People who wish to fnd the advertisements of
the City will know In what paper to l6ok
for them, and the fact that they are not published
elsewhere will render them perhaps, some what
iesa bore to the general readers of the journal
to whose lot they fall. We suggest, then, that
before the contracts are made, the system should
be changed, BY excluding papers in foreign Ian
guaees, and advertising IN that journal whose
regular daily circulation in the City is not less
than q, 600 copies, which viii do the work at the
lowest price per 1000 copies. In this way the
advertisements viii be published, and the Munich.
pal Treasury viii be subjected to no unnecessary
burden in these hard times.