The Literary echo, and Pawcatuck advertiser. [volume] (Westerly, R.I.) 1851-1854, 1854-05-18

HE cTon rocout puDiicatlon, en-
titled I" Sight Drafts on the Million or
Nep York City, its Wards and Guar
diams," we extract the following notice
of one of our advertising patrons and
as it contains some judicious remarks on
the general subject of advertising, we
commend it to our readers, more espe-
cially the merchants and mechanics in
this vicinity -
Gothic Hall, No. 3l6 Broadway, on
the block between Duane and Pearl
streets was built by the Masonic Frater-
nifty in 1926, at the period prior to the
supposed Morgan tragedy, and long be-
fore the anti.Masonic excitement COM
menced. 1t was then styled " Masonic
Hail." but since that time it has sue
cessively been the "WhigHeadQ quarters"
and {" Halls of Temperance"
One part of the building is occupied
by A. l.. Scovill & Co., as q depot for
the sale of DR.. Rogers Syrup of Liver
wort, Tar and Canchalagua, most val
liable lung medicine, recently placed in
the market, and which is selling very
rapidly. 'a
1t was first placed before the public
in Cincinnati, in the year lS42, and in
the following year the sales amounted to
1000 bottles, the next year 10000,
and the succeeding twelve months,
$4,000 bottles. UP to this period, the
principal Ingredients were Liverwort and
Tar, but medical gentleman-a grad
uate of the University of Pennsylvania,
DR.. Morrill-who had for many years
devoted his researches to the nature and
cure of pulmonary complaints-having
purchased an interest in tho compound,
suggested the addition of the Canchals.
qua, California plant, said to be of
rare medical excellence. The improve
ment was made, and the result has
seemed to fulfil the most sanguine ex-
pectations of the proprietors. In 1s4S,
owing to the constantly increasing sale
of the remedy, DR.. M. removed to the
city of New York, and established him.
self at No. 65 Warren street, under the
firm of A. L. Scovill & Co. 1t was not
q large Office which he occupied, but it
was supposed to be sufficient for all pur-
poses for some time to come yet we
find that, in eighteen months from that
time, the firm found it imperitive upon
them to seek more enlarged accommo-
dations, and Gothic Hall was rented for
the purpose. The sale of the compound
is now enormous, and is steadily on the
increase-it being one of the best reme-
dies for diseases Of the lungs, and other
pulmonary organs, extant-if not the
very best
The extraordinary success of this
medicine may be attributed to two
causes-one the,inherent excellence of
the compound itself, and the other the
Ijudicious method pursued by A. L.
Scovill & Co., in placing the remedy
before the public, through the means of
the press. We have in the progress of
these sketches, noticed so many instances
of fortunes being rapidly accumulated
through an extensive and systematic
course of advertising, that renewed
proofs would hardly seem necessary to
strengthen our position.
There is scarcely single business in
the world, which may not be essentially
benefited by means of a reasonable ex-
penditure in the advertising columns of
the newspaper press; and it is among
the histories of the past, that through
this medium hundreds Of people have
not only accomplished vast amount of
good, but have also become immensely
wealthy, by the sale of pills, ointments
and sarsaparillas, skillfully compounded
and adopted to the various diseases for
which they are recompendsd.
This compound, sold by Messrs. A.
l.. Scovill g. Co., is really useful and
successful remedy. Il is prescribed
continually by numbers Of the regular
medical faculty, and We arc happy te
see its reputation 30 firmly established
1t j, doing much good in cases oi