The Jackson standard. [volume] (Jackson C.H., Ohio) 1847-1888, 1854-12-28
TO READERS AND PUBLISHERS !.

There is matter in the following article
from the Cleveland Leader, worthy oi
consideration, by all parties concerned,
Jusl al this time:
We are informed that the paper ma.
kers of Ohio have held meeting at Gin.
ciEnali, and resolved on making a large
advance on white paper for newspapers.
The contemplated increase will put the
price of paper above the ability Of many
establishments to pay, and will be severe.
ly felt by the strongest Offices in the State.
The present prices are up 10 high water
mark. Under the circumstances what
should the press do in self protecion!-
We would make these suggestions;
Is. Let every paper in the Stale (Which
has notsalready) reduce its size. The
large sheets should drop column Oh
the page at once; the other should mar
row their columns 10 the extent Of an
"em," or more.
Cd. Let every paper boldly face the
music and demand advance payment Oh
and alter January lst, 1856.
Sd. Prune down dead heads" and
exchange lists. Every office will be found
TO have more exchanges than il really
wants; and as for dead heads. il wants
none OF them.
The immediate effect of these recon
mendatons, if rraciiced, would be 10 re-
duce the consumption Of white paper,
and, consequently increase the ability OF
the mills to supply the press, without ad
vancing the prices so enormously. A
reduction Of eight 10 ten per cent in the
consumption Of paper would have the
desired effect. The saving on smaller
sheet would make up, in part, the in
crease per pound in the price OF paper;
besides, a smaller sheet would effect an
economy in the composition bills not to
be ignored.
Secondly: the advance system might
al first cut off some, or even large mum.
Der of subscribers; hut It will be sure t.
rid the printer Of the pay nothing ones,
and the slow.pay ones, which would be
blessing. Whatever number he retains
will be good; and he will come out far
better al the end Of the year. A large
portion Of those who may al first neglect
10 pay in advance, after their paper is
stopped, will come in before the next sum
mer, and cash up old arrears and year
ahead. The country papers have only
TO make the experiment, never TO aban-
don it.
Five hundred cash in advance sub
scriptions are better in country paper,
than one thousand on the credit system
aye, four hundred are better, Twenty
per cent Of the whole lists OF country
editors are never collected. Deaths, re-
movals, dishonesty, bankruptcy, poverty
and neglect, cheat the editors out of al
most the whole profits Of his circulation
-oilenlimeS, far more than MS profits.
Some reform and retrenchment are alb
solutely necessary. The paper maker:
say they cannot get rags enough TO sup
ply the demand for paper. An increase
in the supply Of paper will not supply tha
deficit; it will be followed soon after by
another, and then another advance, unit
the enormous cost of paper bursts
enough Printing Establishments to re
duce the demand within the capacity o
the supply. By the laws of trade, this
must be the inevitable consequence, un'
less the press guard against it in time
by adopting the plan above suggested
until some substitute for rags is discover
ed.