The spirit of democracy. [volume] (Woodsfield, Ohio) 1844-1994, 1854-02-15
Dollar Newspapers.

taOi6 ClCCuldtlou Is tile 'DOIlhT w eekIy
of larger places. The following descrip-
ton Of the manner in which these papers
are afforded at low prices, we especially
commend to the circulation of all who
think a dollar and half, or two dollars
too much for country paper.
We know of an establishment, the Gin
cinnati Gazette Company that uses its
reading matter on six different newspa-
pers: The Daily Ga=eue. Fri Weekly Ga
zette, Weekly GazeHe, Atlas, Weekly A.
las, and Daily Price Current. Aside from
this duplicating process, that concern pos
sesses the advantages of large capital,
m machinery, large number of patrons and
superior facilities for sending their wares
to their patrons.
1t is little singular that the same per-
sons who complain at the Circleville NetDs-
papers will purchase groceries, &C., in
Circleville, when they could get the same
articles cheaper. Molasses may now be
had in Cincinnati for 25 cents gallon,
and yet they will pay 40 cents at retail, or
33 cents by the barrel, for the same arti.
Gle without complaint. You may pay 8
cents for sugar, for which your tradesman
paid 81 and you justly think it right be-
cause the freight on molasses will be near.
ly or quite cents per gallon; then insui
rance, leakage, and interest on money in
vested, will nearly absorb the remaining
part of the Circeville price, leaving small
profit to the dealer. So Of sugar, and eve-
ry article of merchandise; but the Cir.
cleville printer-well, he should furnish
the proceeds of his labor at the Cincinnati
or New York price AT least so say the
grumblers. Cannot any one see the un
fairness Of such reasoning?
Again, the people Of the county should
sustain their papers for home news and
also to acquaint one another with what
they have 10 buy, or what they wish to sell;
in other words they want cheap adver.
tising medium. For example: Robert
c. wishes road for the conveniences
of his neighborhood. 1t is necessary, in
order to secure it, that a certain amount OF
advertising should be done. 1t amounts
to three squares, which, for 4 weeks will
cost 1915 in a Circleville paper; while the
same notice, in the New York Weekly
Tribune, for the same length Of time, would
amount to forty dollars and sixty cents,
and that paper has not probably fifty SUBJ
scribers in the county. But we forbear
making further comments. and ask all to
read the lollowing:-;Circ7euille Herald.
''Just before US on the table lies one oil
those dollar Weeklies," with which the
country is now flooded, an examination oil
which has prompted this article, and few
facts will illustrate and sustain what we
No ,nbs Oh
knoao, has been used and paid for By sub.
scribers sir times! This to the uninitiated,
will seem incredible until it is explained.
Be it known, then that this "Dollar Week
ly" which seems so dog cheap, is printed
upon type which has been used in morn
ing daily paper-in an evening daily pa
perm weekly-in semi weekly
and in two weeklies-besides much of i,
being used in other issues. The type set
ting in this "Dollar Weekly" consequent
ly, to use familiar and understood phrase
islands" the publishers at five cents a
thousand, whereas the cost of setting the
same matter, and using it but once would
be thirty cents thousand. Before The
matter is used at all in this ,oeekly, ii has
been proftab7y employed foe times. In
deed all which the whole edition Of this
weekly has cost, has been the trhing COM
parative expense Of "imposing" its forms
from what under other circumstances
would be considered "dead matter'-mat.
ter which has been lifted before five times
the cost of the paper upon which it is print
ed, and the cost Of the press-work by
steam. With these facts it may be seen
how large newspaper may be printed for
a dollar, and something be made at it.
But the country publisher who is comp
lained of for charging half dollar or
dollar more for his paper, can use his mat.
ter but once, for the composition Of which
he must pay the full price. If he could.
by similar hocus pocus, get his type set
up for four or five cents thousand, he
would not be compelled to put on the ex-
ira charge, bat On the contrary would
make more money at the reduced price
than he does now, with the embarrass-
ments of this peculiar competition.
"'The over and over duplicating opera
trated by any practice in any other branch
of business we know OF. The wares and
products of ether trades and occupations
can be disposed Of but once. The best
representation Of it we can thiak of, is in
the practice which prevailed in Scotland
some years ago, when pork was in great.
er scarcity than it is nowadays in the
Miami Valley. Sawney, coming in pos
session Of bit of pork, speculated large.
Ily upon it by hiring it to flavor dishes OF
boiled beans-crying at the top of his
voice. "Twa dips and wallow for a
baubee." The operation is also represent.
ed in the conduct Of the Mississippi sad.
dler we have read who, having sold sad
die, and forgetting the purchaser. charged
it to all his regular and heavy customers
Some Of them complained. Of course, and
the items was striken from their accounts
but by the ingenious arrangement, he
managed to be paid many times for the
fugitive article.
"The several papers, printed upon the
same matter are read by different read
ers, sold at different prices, and conse
quently the abuse cannot be detected by
those who are not acquainted with thu
trade. The duplication may be continued
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