Spirit of the times. [volume] (Ironton, Ohio) 1853-1858, 1854-10-31
HARPER'S NEW MONTHLY
MAGAZINE,
Oct. J., 1854

The circulation of Blackwood'S Magazine
has never been lower than 1850 a month it
has been as 10000 and somo numbers have
been reprinted more than on CO. AT present
the sale is not less than 5000 IA month. The
retail price Of each number is sixty cents.-
Take the whole $3.50 al the trade price Ct Tor
ty cents each. and the returns will be $50 per
month, $4,000 per anuum, out ot which must
be taken the expense Of authorship, compost
ton, advertising, and paper. The Magazine,
these things considered, probably yields net
profit of about g., 200 per annum. IL must be
borne in mind, that B.ackwood has been in eX-
istcnce nearly forty years. AS contrast, and
to show much the American Magazine readers
proponionatcly outnumber the same class in
the old country, let me state 81 me of the statiS-
tics of the most popular periodical in the world
Hdrper's Maga:ine, four years established -
One OF its distinguishing feature is the beauty
Of its illustrations. These, together with the
letter press are electrotypcd, thus securing a
fac smlIe OF the whole, no matter how eXten-
sive the number printed. The actual circula-
ton is 10000 a month, of which within q
week after "Nagazine day. about 12O, 900 are
cleared away to all paris Of the world. The
monthly expenditure to authors and artists is
81, ,500-a large amount, but three tourths OF
its contents are original. Taking an average
of eight readers 10 each number, ii would ap-
pear that liarpsr'S Magazine supplies literary
instruction and entertainment TO l,O4U,OuO rea-
ders.-l From "Notes Ambrosianae" edited by
DR.. Shelton Mackcnzie-publshed by Rcdiicid
NY.
Perhaps the most extraordinary serial publ
cation OF the world is llarpcrS tof New York;
Monthly Magazine; standing distinct from 9th
erS IN its popular character, by price, typograp-
,<,nl 4 alan
articles at its command, comprising the best
works of the best authors of the day. The
London Publishers Circular.
The plan keeps curiosity alive, and with
the contents of the Magazine, it will be album
dainty gratilied, each number containing as
much matter a volume of Macauly's History Of
England, and sold al the ridicilously low price
of % cenls.-[London Times.
Iiarper's is indeed a Magazine to be thor
oughly read carefully preserved, and at the
end Of every year bound IN moroccO.-I South
ern Literary Gazette.
Harpers Magazine is unquestionably the
Magazine of the day, and is IL practical COM
mentary on the progress of art and the march
OF intellect Christian lnteligcncer.
TERN1S-The Magazine may be obtained OF
Booksellers, Periodical Agents, or from the
Publishers at Three boilers year or 1'penty-
fue Cents a number. The Stmi-annual Vol
umes, as completed, neatly bound in Cloth,
are sold at Two Dollars each, and Muslin Cow
ers are furnished to those who who wish to
have their back Numbers uniformly bound, at
twenty-five Gents each. Eight volumes are
now ready, bound The December Number
will commence new Volume.
The Publishers will supply Specimen Num-
bers gratuitousy to Agents and Postmasters,
and will make liberal arrangements with them
for circulating thGMagazlne. They will also
supply Clubs Of two persons at Five Dollars d
year, or five persons at Ten Dollars. Clergy
men supplied at Two Dollars year. Num-
bers from The commencement are being reprint
ed, and will be entirely completed in few
weeks.
The Magazine weighs over seven and not o.
yer eight ounces. The postage upon each mum
Der, which must be paid quarterly in advance,
is Three Cents.