The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1854-01-13
Self Portraits OF the American Newspaper
Press-BI utality or the New York Press.
From the New York Express, Jan l0l

Self Portraits Of the American Newspaper
Press-BI utality or the New York Press.
From the New York Express, Jan TO-
THE CIRCULATION OF NEW YORK NEWSPAPERS.
tor by renewed attack upon the business OF his contem
pnIafes; ard in the conrse OF general m'Eepresenta
ton Of their circulation he puts down the Express dsiy
circulation At 500 Nobody kno ss better than he that
print after p NJ even Ia the third edition OF the
Eaess only papers than that exclusive OF all our
earlier editions morning and evening; and haze but
Ii tie coubt that the Express circulation morning and
evening is larger than his own At any rate the bond
fde regular circulation Of the Express on the day ne
SPEAKS Of without any bumbugsog or fraud c)ntriyng
such II is Easy TO form in newspaper Office to pro
ducs any particular effect 10 600; and have
oes II at the HERALp, in coed faith, can show ~
clear certain and circulate that. At
rate we print as many papers Is four brisk cyltaser
presses can take OF from A. Till r NJ with
double set Of hsnds and day and We were
premises where could use ths last improved
chreIy could double th.t circulation regularly, aud
sometimes quadIups II.
Eut what is the use OF reply ing to Bennett, somebody
asks. We do, unless matters OF business ve
reply. He may call us thief and say At two o'olosk
yesterday after ocer Blown arrested of u.s.
mpsint Of M Leland OF the hs'r politan Hotel for
tteasg silver fork from room No 40, and that, there
fore lodged last evening in the Tombs"-and
should Ike the trouble in this community TO deny
It. But in matters OF business, which livelihood
depends, We don't intend to BIO nisrepresened with i'm
punity
The difficulty in this city with Bennett-aud what
makes him envious Of and conduct himself despi
cabJ toward his coiemporaries-s, that not the
lit lie he has worried out OF other people make
him respecta blegiye him position. ianu snce,
character among his fellow he lives in com u,unty
that shuns and he ates and Abhors especially ali Of
his own trace whom other men court or treat
spectacle il enough that another editor doing vel
to make him envous Of and to sbhor him. Hence then
the and reiterated attacks upon all In hs own
profession.
According to Benefits own constsn, showing in his
paper he has earned ofexpen.e thres four
millions OF dollars here; but he has really earned
enough to have = bose to shelter him. We havs
heard of and what lie has his printing premises Is
ortgaged ell over, head and heels He prs.enis to
wealth. but this prstension is only Of
ire humbugs in his whol The $40 oo0 lot
which the jury awarded eanst him. csllectAble
the old imprisonment act, would send him for life to
Edridgs street jail TINS Express, which he much and
everyone Of tbs HERALD establishment quietly 81 Ways
and without Boosting, and show 1t in good solid IL
proof than this Of "circuation' o, Test m.ton Tor
the community We both live in wsn know what they
about whom they are advertising
1t matters but very little to us, however, how many
papers the RERAD prints daily, or how many any other
establishment prints We can run up in one year IL we
mary kicks cuffs and bruises oil over the body a. Ben
nett las had inflicted him in earning his coo orou
atiop He has not bis body whole spo. Of skin left
him, that rough shed held huge paw has not vo
lated, COW hide made raw and circulation" pays
for that B, personx be abusive be loose be Abandoned
srss commuutr ss tss thu. s 10 rsa
scandal about their neighbors. But such circulation Is
little value and Of no influence Benefits pufs,
tees advertisements but damage . having them
in his paper, for they indications that he paid for
them, or is hushirg something up in giving them His
abuse Ia deii able have always found, when man
is candidate for public cfhce or for any Other place;
for it relieves him from suspicion and tbs p,on
Is he has character that by ts propteties makes the
detachable To acken sheets Of white paper with pro
ers' inhof and Of no Influence and of chsrsc
ter-is not Z" circulation" nor is 1t what man pays
for to advertise in Let corporation or capitalist
20 to the HMtALp with advertisement Of +" West
aa The an, a. s. oI IN 'ns
that there are defAplers III that company-that some
OF Us directors or ccsrs have been stealing desuc
rg and that they paying him thus to conceal
rascaty But few honest corporations Of any Sort that
understand the HERALD go there 10 advertise ~ all,
to suppress or to from the community On the
oonrar in journals that have character aud standing
in the city and Vhoe conductors are in society repon
sable men, advei notices. &c, when in them
have weight and influence They read, and credited
and not believed to be put in there for bad motives
hands Of about every respects s responsible bu ness
man in the city-wben daily fell and know that 1t
indcrssi and again ia various forms and
In AL wAys, We see there, VIVA. may be called emphau
cably "a circulation" 1--we had an advertisement to
should, by all go TO the HERALp: but IL "
wanted 10 sell house, to rent TO tenant paying
sell or any sosd ~ a,s ross haa shp to
or the lihe-or I've had stocks bonds to sell buy
ssshoud go to the Express, and that Is jus. the deser
between our resp Give "circulstions"
From the New York Daily Ii les, Jan. Iol
ADVERTISING.
An oaaehe of the Chicago and Rock Island Rsr,ad
Company LETT at the Times Office Th arsda iAs their
senGal report, directing insertion the place uay
coupled by advertise ments Of that description
published and . bill made out At regular rates.
Hs grunb'ed About paying it. and rsste decuc.ons
Fsi TO secure them he eeess revenge in he sciumas
Il the Herald where hs furnishes tex. for character
stc whne from the editor OF ths at h )wth
q tire Times IN pub &c estiuAon not onl. Esws.
PAPER, but a. q medium FOR advertising.
The employers Of this Western Railroad agent should
understand that they indebted to his stupidity
tor the large bill Of which he conpAns Our charges
for advertising arranged scale which varies
oordps to the prominence Of IT, pacs which they
inserted. II he had simply direc led ia publication
among the ordinary advertisements the charge would
have been jut one fourth Of what il As hs
either careless too ignorant o make any inquiry
u give directions in regard to the matter he
Xnust shoulder the blame OF bis own blunders.
The HERALD is very natr rally aston shed thai the Tims
"a jour oil Of yesterday, should be able 10 msnd
large Advertising patronage at prices above It's 1t
respectfully rfrned that high prizes for I'D.
vertipg intend to r,e them in the spring rhe
HTHID should remember tha. the value OF paper
medium for Advertising, depends quite much upon
the character the extent Of is cigculAon and
in both these particulars tbs Times has gained position
which may well excite the alarm and hostility Of the
HERALD Twothrds OF the HRsALp's circulation is in .
quarter where no except those of the
prohgates pros ta.es and quack doctrs who make it
their organ, stand any chance OF ever being cad.
The HnAID tries to hint At . similarity between our
charges for Advertising and It, blacx mail practices
TO inquire, learn scale Of press ana then they
advertise not, just as they At We never
threaten to finish" them Il they decline our terms,
ApvERTIsExRNT5 AND CIRCULATION,
JANIS GORDON BENNETT, ESQ
DpAR SRI regret 10 see in the Express OF this morn
irg, = wrong construction put upon my Communication
which appeared In the HE I'D o. yesterday and the
malice Of the editor vented upon you personally for my