Monongalia mirror. [volume] (Morgantown, Va. [W. Va.]) 1849-1855, 1854-02-11
DOLLAR NEWSPAPERS.

! One OF tue STcatesI ooshae'es III the
way of country journalist securing
respectable circulation is the dollar
Weekly" oflarger places. The follow
ing description Of the manner in which
these papers are afforded at low prices,
we especially commend to the circula-
,ion of all who think dollar and hall,
or two dollars too much for country
paper.
We know Of an establishment, (the
Cincinnati Gazette Company that uses
Its reading matter on six different news.
papcrs:-The Duly Gasette. Tri- Week
liy Gazette, Weekly Ga=etc, Atlas
| Weekly Atlas, aud Daily Price Cnrrent.
Aside from this duplicating process, that
concern possesses the advantages of
large capital, machinery, large num-
ber of patrons and superior facilities
for sending their wares to their pGtrOns
-CrcleriAe Herald.
"Jnst before US on the table lies one
of those dollar Wccklies," with which
the country is now flooded, an cxami-
nation of which has prompted this arti.
Gle, aud few facts will illustrate aud
sustain what we say. TIE matter sohich
il contains, ice knov, has been ascd and
pai2 for by subscribers sic times! This
10 tho uninitiatcd, will seem incredible
until it is explained. Be it tknown then
that this dollar Weekly" which seems
so dog cheup, is printed upon type
which has been used in morning daily
paper--in an evening daily puper-in
itri.weekly-in i semi.weekIy-and
| in two weeklies-besides much Of it
being used in other issues. The type
setting in this "Dollar Weekly" consc.
oucn,iy, to use familiar and understood
phrase, "stands" the publisher at five
cents thousand, whereas the cost Of
setting the same matter, and using it
bu, once would be thirty cents thou
sand. Before the matter is ased at all is
this wsekly, ii has been profta6lp en-
| ploysd fire times. Indeed all which the
whole edition Of this weekly has cost,
has been the triEiiug comparative cx-
pense of imposing its forms from what
under other circumstances would be
considered dead mut,er'--matter which
has been lifted before FIVE times--the
cost of the paper upon which it is prin-
ted, and The cost of the prsss.wor; by
steam. With these facts it may be seen
how large newspaper maj be printed
FOR q dollar, and something be made at
it. But the country publisher who is
complained of for charging half dol.
lar or dollar more for his paper. can
use his matter but once, for the compo.
sition of which he must pay the ful!
price. If he could, by similar hocus
| pocus, get his type sot up for four or
five cents a thousand, he would not be
compelled to put on the extra charge
but on the contrary would make more
money at the reduced price than he does
now, with the cmbarrassmen,s Of this
peculiar competition.
"The over and over duplicating oper.
a,ioE we have referred to cannot be it,
lustrated by any practice in any other
branch of business we know Of. The
wares and products of other trades and
occupations can DO disposed ofbnt once
The best representation Of it we can
think Of, is in the practice which pre-.
vailed in Scotland some years ago, when
pork was in greater scarcity than ii is
nowadays in the Miami Valley. Saw.
ney. coming in possession Of Bit Of
pork, speculatod largely upon it by hi
ring it to flavor dishes of boiled beans
crying at the top of his voice. 'Twa
dips and walow for baubee.' The
operation is also represented in the COLI
duct of the Mississippi saddler we have
read, who, having sold saddle, and
forgetting the purchaser, charged it to
all his regular and heavy customers.
Some of Them complained, Of course,
and the item was strikcn from their ac'
counts, but by the ingenious arrange
ment, he managed to be paid many
ines for the fugitive article.
I'VE have not written with the ex.
pec,a,iou or hope of eAec,ing anything.
dollar Weeklies," will always issue
in thousands from tho cities, and will
be subscribed for by thousands because
they are cheap. Country journals can.
not compete with them with those men
who take newspapers because they are
cheap. They can only be sustained by
those who appreciate the value and ne.
ccssi,y of local journal, and who are
willing to pay for it decent price,
Cgiatm Republican.