Daily Davenport gazette. [volume] (Davenport, Iowa) 1854-1855, 1854-11-24
From Me New York Tribune.
What's the Uss

dent or for want Of business, er. because GUS
tomcrs don't come to your shop. !,
Why dou'tyou advertise! Letthc world
know that you have lost or what you have
got to sell.
~Whats the use'
That's lust the answer that we expected
We have heard it bsfore--heard il quite
lately. What's tie use. will be seen when
we tell you q little story. i Is story Of =
little dog. Not much OF dog either. a
little dog-"a dear little pet dog. such as
little children love and are made happy ny
loving, for the brute teaches the human
animal lessons Of fidelity.
Such dog was lost. Strayed or sto,
len who kasw, Nobody--yet nobody SAID
'"Lst him 90. don't care,' for everybody
loved the dog. He wasso plsyful--so Gun,
ning-so intelligence ahectionate-and
and above al he was NOT like some OF the
two-legged ones-"a dirty dog"
Well, early one morning the dog went
away. Perhaps only to teach his oetters
how much better it would be for them to be
like him, early to bed and early to rise, and
out for morning walk.
And 80 the dog went away, and no one
thought whittier he had gone to breakfast
time, and thenit was discovered that little
Fidele - they called him Del, for short
name-did not start up and bark and run to
the door when the breakfast bell rung, and
did not come aud sit down by his mistress
chair looking up for mouthtul. NO. ne
came not; for like many another rover ne
had gone away from home, and the seduc-
tons Of the void hindered his return. UP
and down, all through the street, IN every
basement, in alley, court and back yard the
little pet was hunted. A score OF boys
were offered a dollar to bring him back, and
away they started. for there is magic pow
or in dollar that set the world in motion
How they did run, those boys, pulling every
little girl by the sleeve with hurried word
shave you seen little white dog"
How they did scour up and down, looking
for the lost dog BY and by the lady saw
her pet, or thought she did, in the arms Of
an old negro woman going up street, past
ths next corner. How the hunters scam
per now The old woman is lame and
walks but poorly. She will be overtaken.
for the pursuers see the head Of their prize
over her shoulder. twas an exciting race
One is ahead.
Now two comes up and passes him. Who
would not run for dollar. Who will bet
who wins, one or two. Both will lose, for
now three is ahead. Now he is up and has
the old woman by the skirt. She turns
around, and there snuggled In her arms is
the dogt--the lost dog! No! there is ne
gro baby with a white wooden cap on his
head.
SO for three days, hope went out in the
morning and disappointment came home at
night, and sorrow slept there, for the dog
was lost.
1t was not much-true, a mere trifle-l
but life and human happiness are made up
OF trifles-a bundle Of trihes, one was lost
and the bands were loose, and when few
more are gone the sheaf will fall asunder
and the grains Of life be scattered
..Poor Del be 10 lost; he never will come
home again. And so the children cried, |
and the mother shed sympathetic tears
Hope went out; but good genius whis-
pered to call back Hope:
sWhy don't you advertise =.
What's the use; nobody reads advertise
ments.'
Dom. they! Try il; Ills only half dol
lar
'Yes. do Ma. Come. will give my half
dollar
Add then the reward!'
Yes, but you have already offered that to
the boys
True, SO have, and il you think it will
do any good will try it; but what's the
use A little advertisement like that-will
anybody see it 2
Try it. There is nothing like trying
is an old proverb."
Very well, will you write it =
Yes. Never mind paper--here is an old
letter and pencil
So. under the head of ''Lost and Found"
in The Tribune, next morning there was an
advertisement
"Dog Lost, from No. -So-and-se street,
on Tuesday morning last young poodle,
clean and white, except tan color about
the ears. Answers to the name Of Del. A
handsome reward will be paid by the own
err"
Reader did you ever see one of Hoes
Steam Power Presses at work! You are
walking over one every time you pass the
door Of the Tribune Buildin. It's right un-
der the sidewalk. Go down there some day. !
Thursday il the best time, for then it works !
all day, and little army-almost as big as
the one that took Sebastopol month too
soon--are at work sending off "Lost and
Found" or any other advertisement faster
than all the boys in the city could run about
and tel! the story
So the advertisement was printed by |
steam, and the papers flew as if by the wind
and at breakfast time one was in gentle
mans house in Brooklyn. A bright-eyed,
sweet little girl was watching for it as the
carrier come along and tossed it down by the
basement door, and hurried on as though
life depended on his speed.
Whatdo you think that little girl wanted
Of that paper! She wanted to read the ad-
yertisements.
"Whats the use! Who reads ADVERTISE