Daily evening star. [volume] (Washington [D.C.]) 1852-1854, 1854-01-03
PROGRESS OF TIKI STAR.

PROGRESS OF THE STAR.
The law entities the newspaper having
the largest circulation within the delivery
of the post office Of the city in whica it
is printed, to the advertisements of the
lists of letters-uncalled for. The Post.
master General, to the end of correctly
ascertaining which papers contending for
them have really the largest circulation,
as explained above, has adopted regi-
lation fixing the first Monday in January
in each year, as the day on which the
question should be decided; and be has
further prescribed the character Of the
testimony on which the award shall be
made, which is, of course, such only as
would be good in court of law. In &C.
coIdance with this law and these regula-
tons, yesterday the future publication of
the lists of uncslled-for letters remaining
in the post Office of Washington city,
was daily awarded to the Star. We are
satisfied that the testimony under oath
presented on the Stars behalf, shows
conclusively that its circulation in Wash
ington is considerably greater than that
Of every other newspaper together-dmly,
semi-weekly and weekly published here.
An advertisement in the Star is, therefore,
worth more to those who would reach
the public Of this city land the neighbor-
ing cities of Alexandria and Georgetown
also, by-the-bye) than one inserted in all
the other journals published in this city.
This is a fired faei, and will be clearly
appreciated by those who understand the
philosophy of advertising. through which
Barnum, Brandreth, and hundreds OF
other shrewd and enterprising men, have
accumulated such immense fortunes of
late years at the North. So far, their
example he's not been followed by any
citizen of Washington. That is, none of
them have essaycd to advertise their
business into such universal noteriety
here, as to secure for them such run of
trade in their line as has been obtained
elsewhere, merely by resort to that
means. No other city in the United
States, at this time, offers such induce
ments to business men to resort to this
means of making fortunes, as does our
city Of Washington ; for in no other city
has SO little oft been attempted and in
no other case can every newspaper reader
within city's limits be so surely reached
by advertisements published in single
paper. We circulate daily in this COM
munity alone, more than one copy of the
Star for every fourteen persons in Wash
MISUNDERSTANDING both sexes. and colors,
and all ages, and strangers as we'll as
citizens. We presume that each copy of
our paper circulated here is read by per-
sons enough to make it very certain that
the Star is perused daily by nearly IS
per centum of all the people in Washing
ton city who can read.
We make this simple statement of facts,
that all those who desire to reach the
Washington, Georgetown, and Alexandria
public hereafter, may know just how their
object is to be certainly attained at least
cost and with least trouble.
We owe many thanks, indeed, to kind
public for the patronage they have so
literally bestowed On US. We set out
with the determination to make the Star
emphatically Washington city newspa-
per devoted to the interests of the three
sister cities, and absolutely necessary to
the comfort and pursuits Of all who are
in any way interested in business or
other affairs connected with them. We
have succeeded brayely. Our really i'm
mense subscription list shows how COM
pletely we have already accomplished
this purpose, through their kind favor.
Our interest is theirs, and we have en-
deavored, as we shall continue to strive
to build up the fortunes of all here who
are willing to put their own shoulders to
the wheel.
SPIRIT OF THE MORNING PRESS.