Litchfield enquirer., 1854-11-30
The Litchfisio Enquirer.



paper Publishers in this State. the sub.
ject Of requiring advance payment. for
subscrip. ions and transient advertising
was discussed. and the opinion was una
nimous that by this system alone could
newspaper establishments be successfully
conducted and publishers receive Just
reward fer thei, labor. And so well cons
vinced have the Fraternity become Of the
necessity Of such an arrangement. tina,
nearly every paper in the State has con.
cluded TO adopt the cash principle after
the fi'st Of January next.
The New Haven Journal thus dis
courses on the subject:
Newspaper publishers are gradually CO.
ming 10 The c0nciusiOn that accounts varys
ing from one I'd five dollars, scattered fam.
One end Of Ihe Cni0n Ia the other, are
comparatively poor properly. and hardly
safe reliance To meet nOtes falling due al
the banks. Il seems To be q received ,.p NJ
,Un with the public that newspapers bills
unanilniiy people whose credit il undoubl.
ed agree toilet their printers accounts lay
alOh4 from year To year, confident that
their publishers cannot be want Of the lew
pennies they owe. TIE publisher, on the
/ the Othor hand, finds these fe pennses slae
HIM from one or two thessant. fenple 10
amour, ~ tue aggregate TO very hand
sonie sum, but SO scattered 0vet the CO IN
and his only chance Of getting anything 10
through editorial appeal, which, Ike m.n>
is,erias appeals, never receives personal
application.
| This IS the system upon which pretty
mucnall the newspaper puhlishing, ~ this
State has been done, and il is time Il was
brought TO On end. lis evils are apparent
n glance, and lie henef,s are undiscov>
cred after quar,erof 0 ccntury's trial. No
person in any other business would be gui.s
" Of the fool hardness Of opening sci Oi
accounts such rs aturn printers bucks,
and il is only astonishing tia, so many pas
peIs have lived andcr the evils which have
I pressed upon them, and 81 the same time
: complied with the requirements Of ne
times for increased literary and mecllaOi-
, cal outlay. For ourselves, we hsve gol
: nearly through with the credit system, and
: we propose sOon 10 offer our subscribeIs
and advertisers ii,e opportunity 10 try Tie
cash plan. confidently believing that while
we shall be pecunary benefit 10 Tie
antUuai III thousands Ol dollars, every hon.
est man among them will find that he er.
sonaly derives an advantage 10 bis pocket,
RI Most publishers know by experience
that il don't pay 10 run ten or fifteen
miles with bill Of dollar and hall
against subscriber, and then find him
off on biz wood lot three miles from lis
/ house and pocket book, and TOO busy ~ "a
home after his money, aud aagry enough
10 stop his paper if such a suggestion 10
insde To him
There 10 nj q paper in the State ihal
cannot afford 10 lose handsomely on its
. subscription list end advertising ior the
sake of getting advance pay from the re-
, remainder of lie patrons. and we believe
, ! from, certain nnmistskeable asanifcssa ti,iire
, that the Press Of COnneciicu, ID abOu
ready Ia try the experiment.
The second year Of our publication o.
the Enquirer will expire with February
and after that Tins we shall require strict
| ly Advance payment for subs, riptions and
advertisements from out fthe village.
The terms Of the papers published IL
this place ave lower. we believe. than any
other 10 the State; and any man that in
tends 10 pay at all can give us the dollar
or dollar and a half as well in advance Al
to wait until bill Of Eve or ten dollars !.
made.