Gallipolis journal. [volume] (Gallipolis, Ohio) 1837-1919, 1854-12-21
Number a.

~ TO EEADESS AND fuBLISHERS.-
There. is matter in the following article
from the Cleveland Leader, worthy Of
consideration, by all parties concerned,
just at this time: oli ss.vhs 5sl g
We are informed that the paper ma
kers of Ohio have held a meeting at
Cincinnati, and resolved on making Q
large advance on white paper for news
papers. The contemplated increase win
put the price of paper above the ability
Of many establishments to pay, and viii
be severely felt by the strongest Offices
in the State. The present prices are up
to high water mark. Under the cir
cumstances, what should the press do in
self protection? We would make these
suggestions: ~ S las "a S.as,it
ist. Let every paper in the State
(which has not already } reduce its size,
The large sheets should drop a column
on the page at once; the others should
narrow their columns to the extent Of
an ''em," or more. ~, H. t,,,,.,.i, T..
3D. Let every. paper boldly face the
music and demand advance payment on
and after January LIST, 1856. ~si
Sd. Prune down ''dead heads" and
exchange lists. Every Office win be
found to have more exchanges than it
really wants; and as Tor dead heads"
it wants none Of them,
The immediate effect Of these recom-
mendations. if practiced, would be to
reduce the consumption of white paper,
and, consequently increase the ability Of
the mills to supply the press, without
advancing the price so enormously. A
reduction Of 8 or ten per cent. in the
consumption Of paper would have the
desired effect. The saving on smaller
sheet would make up, in part, the in-
crease per pound in. the price Of paper;
besides, smaller sheet would effect an
economy in the composition bills, not to
be ignored. r. .'l q. . -,
Secondly; the advance system might
at first cut off some, OF, even large
number of subscribers; but 1t will be
sure to rid the printer of the pay-noth-
ing ones, and the slow-pay ones, which
would be a blessing. Whatever num-
Der he retains will be good; and he will
come out far better at the end If the
year. A large portion of those who
may at first neglect to pay in advance,
after their paper is stopped, will come in
before the next summer, and cash up
old arrears and year ahead. The
country papers have only to make the
experiment, never to abandon it. '.'
Five hundred cash in advance sub
scribers are better in q country paper,
than one thousand on the credit system
AYE, four hundred are better. Tween
ty per cent: of the whole lists of coun-
try editors are never collected. Deaths,
removals, dishonesty, bankruptcy, pow
erty and neglect, cheat the editors out
Of almost the whole profits Of his circu-
lation-oftentimes, far more than his
profits. -" |
Some reform and retrenchment are
absolutely necessary. The paper ma
kers say they cannot get rags enough to
supply. the demand for paper. An in
crease in the price of paper viii not
supply that deficit; it will be followed
soon after by another, and then another
advance, until the enormous cost of pa
per bursts enough printing establish
ments to reduce the demand within the
capacity of the supply. By the laws
of trade, this mast be the inevitable
consequences, unless the press guard
against it in time, by adopting the plan
above suggested. until some substitute
for rags is discovered 5a .:a7b.i
adue-T