The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1854-09-02

TEE DULL TnKs--DEPREssIoE IN THE News
PAPER BUSINESS The principal daily papersi in
this city are immensely expensive concerns,
and to support one Of them requires as
much capital as is needed for line O.
ocean steamers Their proprietors have
no long credits like merchants, but do
their bu sness for cash. Some Of them OCCASION
ally become embarrassed
The momentary depression Of trade in this
metropolis has had its effect upon several OF the
newspaper establishments, by diminishing their
advertising patronage; only two or three Of the
daily papers are making any money. In the
Tribune of yesterday we find the following re-.
marks -
Owing to the present csamtous depressi a a 4, kinds
Of business which We fear 70 he protrcted as IL
occupied by advertisements In he cof,s ma Of the ~
burns find it convenient to sektiy reduce the Size Of
sheet, and henceforth, 4. furAer notice a iii
appear In the form and stle in which Il is row pre-.
sented.
The Tribune IL nov suffering from variety of
causes, but particularly On account of the great
mistake msde by its managers year ago.
Ahc P'VPhAC'SaS ~ VIC Ass0UHCa uuOiMR tuht
material aud labor had increased In price thirty
three per ccnsum at least, solicited the pro-
pietor Of the HERALD to increase the price
Of their respective papers to three cents
| per copy. This proposal, emanating from
the T,ibune Office, was duly considered,
and, although we were doing well enough,
we thought that the additional one cent
would enable us to add largely to the ex-
peneitures Of our establishment in the shape
Of improvements in machinery, the quality Of
paper, &c. We therefore announced that the
| price of the HERALD would be raised to three
cents per copy. Our neighbors, much more
| interested than we were in the advance, then
refused to join in the increased subscription
price till after we had fully tried the expert
ment, and meanly endeavored, to take imme-
date advantage of our announcement by mis-
representation of the probable effect Of the
movement on our circulation. This was the
great mistake on the part of the Tribune. To the
establishment and chagrin Of his contemporaries,
! the proprietor Of the HERALD concluded that
he could still give his readers the best paper
for two cents, and allowed the price to
remain at the old standard. Since that
time, the HERALD has steadily pursued it's
upward course; and during the past month,
Notwithstanding the passing cloud on COM
merce and business prospects in the city,
the circulation Of this journal has been some
thousands larger, and its advertising receipJs
! greater by hundreds of dollars than during the
corresponding month Of last year.
We doubt not that some of our city news
! pepper proprietors have suffered by the
temporary depression of trade. But, in the
search for the reasons which have con-
tributed toward bringing them into their
present strait, are they sure they have gone
deep enough? Do they suffer merely on account
Of railway frauds, heavy import, smashes
market, the cholera, and great drought? We
think not There has been, in one paper, . de-
fance Of all the principles upon which our So
cial and political edifce is founded con-
tempt for ever ything that is dear to the hearts
Of good men, and good citizens, and an attempt
to deceive the public mind on great political
questions, the settlement of which involves the
very existence of the republic. The widest
fanaticism has run riot in the editorial columns
Va WIZ JUL tslAu ~ 10 Wy uO Luctus
singular that merchants and traders decline to
support . newspaper which is looked upon with
contempt by their best customers.
Another Of these papers, now suffering from
the effects of the "calamitous depression" has
been lodging, trimming and squirming among
all parties, and in the discussion of oil impor-
tant questions. Equally afraid to do what is
plainly right as to do what is positively wrong,
we find this journal continually in the position
Of anamateur taking his first lesson upon the
tight rope.
We have the best reasons for believing that
the people Of New York will support great
journal which fearlessly, boldly and indepen-
IDENTIFY speaks the truth upon public men and pub
lie measures. Even though they may not agree
with all the positions taken by such news
paper, they will admire, applaud and defend
its bold and manly spirit. More than
that, they will buy the paper, and ad-
vertise in it: The prosperity Of the
HERALD, by strict adherence to this plat
form, and from its proud position, has been
the cause Of great deal of uneasiness and dis
comfort to many cotemporaneous journals. Not
one of them has yet succeeded in shaking the
public confidence which has for years been re-
posed in its statements.
We would be happy to see all our cotempora-
ries as prosperous as the HERALD We regret that
acloud has fallen upon their prospects, and trust
that brighter times will soon come. In the in
term, while dull times give them leisure, we
would recommend candid review of their past
course, and the adoption Of resolution to do
better in the future
. The WASHINGTON UNION ON NEWSPAPER Mo-