Thibodaux minerva. [volume] (Thibodaux, La.) 18??-1858, 1854-03-25
Fortunes Made by Advertising.

and is going the round of the provincial press
pointing out the facility of making immense
sums by the simple process of continuous ad
vertising. Doubtless large sums have been, are
and will be made by such a system by certain
persons of ability, who no doubt would make
their way in the world if called upon to play diff
ferent parts on the great stage Of life; but to
suppose that men in general must, matter
of course, acquire wealth by such means, is as
absurd as to imagine that all the pennless and
shoeless of London are capable of rising to the
dignity and wealth of an alderman or the lord
mayor of London simply by reading the g Young
Mans Best Companion
4 Money is not so easily made as the writer of
the article referred to would lead people to sup
pose; if it be SO, few need be poor. But to our
text; fortunes made by advertising. Undoubt-
eddy the greatest man of the day as an adver-
tiser is Holloway, who expends the enormous
sum of five hundred thousand dollars annually
in advertisements alone; his name is not only
to be seen in nearly every paper and periodical
published in the British Isles, but as if this
country was too small for this individuals ex-
plots, he stretches over the whole of India, hay
ing agents in all the different parts of the upper,
central, and lower provinces of that immense
country, publishing his indictments in the
Hindoo, Oordoo Goozaratee, and other native
| languages, so that the Indian public can take
the Pills and use his Ointment according to
general directions, Cockney would do within
the sound of Bow Bells. We find him again at
Hong Kong and Canton, making his medicines
known to the Celestials by means of a Chinese
translation. We trace him from thence to the
PHILIPPINE Islands, where he is circulating his
preparations in the native languages.
! At Singapore he has large depot: his agents
there supply all the Islands in the Indian Seas.
l. eInI IF fl,n
papers at Sydney, Hobart Town, Launceston,
Adelaide, Port Philip, and indeed in almost every
town of that vast portion of the British empire.
Returning homewards, we find his Pills and
Ointment selling at Valparaiso, Lima, Callao,
and other ports in the Pacific. Doubling the
Horn, we track him in the Atlantc-Nonte
| Video, Buenos Ayres, Santos Rio de Janeiro,
Bahia, and Pernambuco; he is advertising in
those parts in Spanish and Portuguese. In all
the British West India Islands, as also in the
Upper and Lower Canadas, and the neighbour
ing provinces of Nova Scotia and New Bruins
wick, his medicines are as Familiarity known, and
| sold by every druggist, as they are at home.
| In the Mediterranean we find them selling at
| Malta, Corfu, Athens, and Alexandria, besides
| Mt Tuns and other portions of the Barbary
| States.
Any one taking the trouble to look at the
| Journal and Courier of Constantinople may find
in these, as well as other papers, that Hollo-
| ways medicines are regularly advertised and
selling throughout the Turkish empire and even
| in Russia, where an almost insurmountable bar
| rier exists the laws there prohibiting the entree
of patent medicines, Holloways ingenuity has
been at work, and obviates this difficulty by
forwarding supplies to his Agent at Odessa, a
port situated on the Black Sea, where they filter
themselves surreptitiously by various channels,
into the very heart of the empire. Africa has
| not been forgotten by this indefatigable man,
who has an agent on the River Gambia; also at
Sierra Leone, the plague spot of the world, the
inhabitants readily avail themselves of the ONT
ment and Pills: thus we can show our readers
that Holloway has made the complete circuit of
the globe, commencing with India, and ending,
as we do, with the Cape of Good Hope, where
his medicines are published in the Dutch and
English languages; and while speaking of Dutch,
we have heard that he has made large ship
ments to Holland, and is about advertising in
every paper or periodical published in that
kingdom; we might add that he has also started
his medicine in some parts of France; in some
portions of Germany; as also in some of the
Italian states.
We have been at some little trouble to collect
all these facts, because we fear that the article
before alluded to, "the Art. of making Money"
is calculated to lead people to spend their means
in the hope (as the author states of making a
five hundred thousand dollars in six years for
their pains, by holding up as an easy example
to follow such man as Holloway, who is really
| Napoleon in his way. Many may have the
means, but have they the knowledge, ability,
energy, Judgment, and prudence necessary?
Failing in any one of these requisites, a total
loss is certain. Holloway is a man calculated
to undertake any enterprise requiring immense
. Of hoIu In bacn do
large fortune by his labors; and is, we should
suppose, every day greatly increasing his wealth..
Of course it is not to our interest to deter the
public from advertising !; but, as guardians Of
their interest, we think it our incumbent duty
to place lighthouse upon what we consider q
dangerous shoal, which may perhaps sooner or
later prevent shipWreck and ruin to the sanguine
and inexperienced about to navigate in such
waters.9fss 85 s@ sf4t HaExFsiEt 4f{
The editor of the Edinburgh Review, y in a
number published about three years ago, stated,
that he considered he was making desirable
bequest to posterity, by handing down to them
the amount Of talent and ability required by the
present class of large advertisers. At that
period Holloway's mode Of advertising was most
prominently set forth; ; and if these remarks,
CONFORMITY with his, should descend to a genera
ton to come, it will be knownto what extent the
subject Of this article was able TO carry out his
views, together with the consequent expenditure
in making known the merits of his preparations
to nearly the whole world. ~. tss w.. s
'''" ~ [Pictorial Times, a Loadon Weekly Paper.
=
BRITISH VIEWS OF THE AMERICAN NAVY.
The London Times, in the. course of an
article on the American navy, holds the
following language: a ssss ys Ill.,. "a
rna he