The Evansville daily journal. [volume] (Evansville, Ia. [i.e. Ind.]) 1848-1862, 1853-05-30

ADVERTISEMENTS IN THE LAST CENTURY
Advertising has come to be a prodigiCus in
stituton; but its origin was humble. A lady
who has lately written n istory Of the fine,
old English town OF Norwich, gives some
amusing specimens of the advertisements
published in the journals of that place hun.
dred years ago. In ths year of 1898, a new
book was advertised thus
"'An Authentic History Of the Ancient
City of Norwalk,' by one Thomas Eldridge,
who also could provide his CUSTOMER with
meat Jamaica rum, fine brandy, Geneva and
cordial watcrs.'"
About the same date appeared the an.
nouncement Of new ARRIVAL from London.
"This is to give notice 10 all persons in the
city, that righ: over against the Three Feath-
ers in st. Peters Of Hungate, there is one
lately come from Lnndon who teaches all
sorts of pastry and cookery. all sorts Of lellics
creams. aud pickles, also, all sorts OF collier
ing. and potiing. and TO make rich cakes of all
sorts. AMI everything o. that nature. She
teaches for crown down, and crown when
they are fully leurned, that her teaching so
cheap may encourage very many to learn"
In June, 1908, a dealer in the national COM
modify Of matt sets forth his kind intentions
"Mr. Augusta de Clere, of Norwich Thorpe
have now very good malt for retail as he for
merly had; If any Of his customers have a
mind to take of him again they shall be kind
" used with good malt, aud as cheap as any.
body can sell. You may leave your order
with Mr.. John de Clere, Hotpresser, living
right over the Ducking Stool, in St. n artns'
OF the palaceof Norwich"
~c he -, 81.
above, reviv es historical "reminiscences not
few. Ducking in those days, was part of
the regular and irregular administration Of
the law, applicable to witches, beggars, va
grants, and other undesirable and to be got
rid Of persons. The advertisement annexed
is of somewhat later date:-
"Notice is hereby given that on Thursday
and Friday next, being sixth and seventh Of
June, l724, coach and orses will be set out
for London, from Mr.. Thomas Bateman's st.
Giles, and perform the same in three days.
Note.-The coach will 60 either by Newman
ket or Ipswich, as. the passengers shall agree"
"Whereas, Mrs. Cooke, at the prstry chop
near the three steps, has charged Mrs. Hav-
ers with embezzling to the quantity Of two
yards OF padashway, out of her suit of clothes
turned inside down two year since, and made
at first for much lees person; the clothes
having been viewed ky several mantua ma
kers, the same appears to be most malicious
Islander, &C."
These advertisements afford another illus
tration of the remark, that, for historical pur-
poses, the ADVERT. ing columns of newspapers
are more serviceable than those more preten-
tious ones which are devoted to the editors
sable leaders or ''our own correspondence
cir umstantial narratives. We venture to
assert that better insight into the life OF
England, in the eighteenth century could be
obtained Fl I'M juJicious collection Of one
hundred advertisements from old newspapers
than can be CLEANED from the whole OF
Smollett's tedious history Of the kings and
cabinets.-- Home Journal.