Iowa capitol reporter. [volume] (Iowa City, Iowa) 1841-1855, 1853-05-25
From the Home Journal
in the last Censu-
ry.

Advertising has become to be a
prodigious institution; but its origin
was humble. A lady who has lately !
written a history of the fine old Eng |
lish town of Norwich gives some "a
musing specimens of the advertise
ments, published in the journals OF
that place hundred years ago. In
the wear 1888 a new book was adver-
tised thus:
"sAn authentic History of the An
cient City of Norwich by one Thorn
as Eldridge, who also could provide
his customers with neat Jamaica rum,
fine brandy, Geneva and cordial wa
ters'"
About the same date appeared the
announcement of new arrival from
London:
This is to give notice to all per-
sons in the city, that right over "a
gainst the Three Feathers in st. Pc
tiers, OF Hungatc, there is one lately
). come from London, who teaches all
sorts ofpastry and cookery; all sorts
of .jellies, creams and pickles; also,
all sorts oscollering and potting, and
f to make rich cakes Of all sorts, and
everything OF that nature. She teach
es for q crown down, and crown
when they are fully learned, that her
teaching so cheap may encourage
very many to learn"
In June, 1908, a dealer in the ma
tional commodity of malt sets forth
his kind intentions to his customers as
follows:
"Mr. Augustus de Clere, of Norwich
Thorpe, have now very good malt
for retail as he formerly had; if any
of his customers have nina to take
of him again, they shall be kindly
used with good malt, and as cheap
as anybody can sell. You may leave
your orders with Mr.. John de Clere.
hotpresser, living right over the Duck
ing Stool, in st. Martins, of the pal
ace of Norwich"
The mention of the Ducking Stool
i'm the above revivcs historical remin-
iscences not few Ducking in those
days was part of the regular and IT.
regular administration oithe law, ap,
plicabIe to witches, beggars, Migrants
and undesirable and to be got rid Of
:, persons. The advertisement annex,
ed is of a somewhat later date:
Notice is hereby given that on
Thursday and Friday next, being
sixth and seventh June, 1874, coacf
horses will set out for London, ant
from Mr.. Thomas Bateman's, st
Giles, and perform the same in thre'
days. Notes.-The coach will g
either by Newmarket or Ipswich, a
the passengers shall agree"
II The distance from Norwich tt
l. London is, we believe, scarcely /
II hundred miles. A very curious spec
e linen in the Norwich Courant opens
j. thus:
II Whereas, Mr. Cook, at the pastry
: shop near the three steps, ha.
: charged Mrs. Havers with embez
ziing to the quantity of two yards o
padashaway, out of ner suit Of clothes
$ turned upside down two years since
$ and made at first for much les:
y person; the clothes having been view
!. ed by several mantuatna|ters, the
u same appears to be most maliciou
t SANDER" &c.
These advertisements afford an
other ILLUSTRATION of the remark, tina
i for historical purposes the advertls
c ing columns OF newspapers are more
|, serviceablc than those more preten
e tious ones which are devoted to thu
Z editors liable leaders," or "ogr owl
: correspondence" circunstancial mar
: ratives. We venture to assert that
e better insight into the life of England
: in the eighteenth century, could b
G obtained from a .iudicious collection
4 of one hundred advertisements from
e old newspapers, than can be gleane
l, from the whole of Snollets tediou
e history Of lEiuUs and =, hi pats