The Literary echo, and Pawcatuck advertiser. [volume] (Westerly, R.I.) 1851-1854, 1853-09-15
Westerly, September -, 1888.
Forum by Advertising.

though there are yet few " old fog
gies" who cannet sec the sense of"throw-
ING awaw money on such a foolish opcr-
alton" The following article from the
Pictorial (London, Eng.) Times, will
show what one man has done by adycr-
tsing. Meanwhile We give an extract
from a private letter received from DR..
Holloway-thc gentleman spoken Of
with whom we have had dealing for the
year past and find him to be gentleman
worthy of the good fortune which his
perseverance, energy, and foresight have
brought him. lie says " that the publ
cation of my advertisement by you and
your contemporaries has obtained for
my medicines all the popularity | had
anticipated and rendered the demand
for them very great throughout nearly
sll the States " have adver-
tised in upwards of eight hundred United
States papers, and may put your highly
respectable firm down as one of the first
to assist me in carrying out my views to
the utmost of your power" This, Of
course, must cost him an immense sum
of money, but he finds that it returns to
him hundred fold. Here is the article
from the Times. 1t is rather long, but
it is interesting as showing the extent to
which he has carried the business.
From small pamphlet, entitled "The
Art Of making money" an extract has
been taken, and is going the round of
the provincial press, pointing out the
facility of making immense sums by the
simple process of continuous advertising.
Doubtless large sums have been, are,
and will be made by such system by
certain persons of ability, who no doubt
would make their way in the world if
called upon to play different parts on the
great stage of life bat to suppose that
men in general must, as matter of
course, acquire wealth by such means, is
as absurd as to imagine that all the pen
nless and shoeless of London are capa-
BILE of rising to the dignity and wealth of
an alderman or the lord mayor of Lon
don, simply by reading the "Young
mans Best Companion" Money is not
so easily made as the writer of the article
referred to would lead people to sup
pose; if it be so, few need be poor.
But to our text; fortunes made by ad-
vertising. Undoubtedly the greatest
man of the day as an advertiser is iIol-
loway, who expends the enormous sum
of twenty thousand pounds annually in
advertisements alone his name is not
only to be seen in nearly every paper
aud periodical published in the British
Isles, but as if this country was too
small for his individual exploits, he
stretches over the whole of India, having
agents in all the different parts of Of the
upper, central and lower provinces o
that immense country, publishing hi'
mendicaments in the Hindoo, Oordoo
Goozratee, and other native languages
SO that the Indian public can take the
Pills and use his Ointment according to
general directions, as the Cockney would
do within the sound of Bow Bells. We
find him again at Hong Kong and Can
ton, making his medicines known to the
Celestiais by means Of a Chinese transla.
W. h,,,,
the PHILIPPINE Islands, where he is cir
culating his preparations in the native
languages. At Singapore he has larg
depot: his agents there supply all tn
Islands in the Indian Seas. His adver
tisements are published in most of tn
papers at Sidney, Hobart Town, Laur
ceston, Adelaide, Port Philip, and ii
deed in almost every town of that va:
portion of the British empire. Return
ing homewards, we find his pills an
ointment selling at Valparaiso, Lima
Callao, and other ports in the Pacific
Doubling the Horn, we track him in til
Atlantic-Monte Video, Buenos Ayre
Santos, Rio de Janeiro, Bahia, an
Pernambuco he is advertising in thos
parts in Spanish and Portuguese.
all the British West India Islands,
also in the Upper and Lower Canada
and the neighboring provinces Of No,
Scotia and New Brunswick, his med
cines are as familiarly known, and so
by every druggist, as they are at HON
In the Mediterranean we find them Sc
ing at Malta, Corfu, Athens, and Ale
andria, besides at Tunis and other pc
tions of the Barbary States Any o
taking the trouble to look at the JoarH