Kenosha telegraph. [volume] (Kenosha, Wis.) 1850-1854, 1853-07-08
fortunes made by Advertising.

From a small pamphlet, entitled "The Art DINA
king Money" an extract has been taken, and is
going the rounds Of the provincial press, pointing
out the facility OF making immense sums by the
simple process Of continuous advertising Doubt
less large sums have been, IRE, and will be made
by such system by certain persons Of ability, who
40 doubt would make their way in the world IT
called upon 10 play different parts on the great
stage of life ; but that in general must, as
matter of course, acquire wealth BY such means,
is as absurd imagine that all the pennies
and shoeess of London are capable OF rising to the
dignity and wealth ofa alderman the lord may
or of London simply by reading the "Young Mans
Best Companion" Money is not so easily made
the writer OF the article referred to would lead
people to SUI pose if it be so, few need be poor
But to our text: fortunes made by advert sing
Undoubtedly the greatest man Of the day as an adj
vertiser is Holloway, who eXPend3 the enormous
sum of twenty thousand pounds annually III adver-
tisements alone his name is not only TO be seen
in neatly every paper and periodical Published in
the British Isles, but if this country TOO
small for this individuals exploits, he stretches
over the whole OF India, having agents in all the
different parts of the upper, central, and lower
provinces OF that immense country, Publishing his
medicaments in the Hndo, 0ordoo, Gozratee, and
other native languages, SO that the Indian public
can take the Pills and use his Ointment according
to general directions, as a Cockney would DO
within the sound of Bow Bells. We find him
again at Hong Kong and Canton making his med
icnes known 10 the Ceestias By means of Chi
nese translation. We trace him from thence TO
the Philippine Islands, where he is circulating his
preparation in the native languages At Singa-
pore he mas large depot his agents there sup
ply all the Islands in the Idiau Seas His adj
vertisements pub ished in most Of the papers at
Sidney, Hobart Town, Launceson, Adeaid, Port
Phillip, and indeed in almost every town IN that
vast portion of the British empire. Returning
homewards, we find his Pills and Ointment sell
ling OF Valparaiso, Lima, Gallon, and ether ports
in the Pacific. Doubling the Horn, we track him
in the Atantic--honte VIdco, Buenos Ayres San
los, Rio de Janeiro, Bahia, and Pernambuco : he
Is advertising IN those parts in Spanish aud Portu
guese. In all the British West India Islands, as
also in the Upper aud Lower Canadas, add the
reighboring provinces Of Nova Scotia and New
Brunswick, his medicines as (amiliaily known
aud sold by every d.aTG st, as they are at hom'.
In the Mediterranean we find them selling at
Malta, Corfu, Athens, and Alexandria, besides a
Tunis and other portions Of the Btrblry States.
Any one taking the trouble 10 look at the journal
and Courier of Coustantiuopp, may fad in these
as we'll as other papers, that uoloWays medicines
are regularly advertised and selling throughout
the Turkish empire and even in Russia where
an almost ins rTn0ontable barrier exists, the laws
there prohibiting the entree Of patent medicines,
vates this difficulty by forwarding supplies to hi
Agent at Odessa, port situated the Black
Sea- where they filter themselves sure ttosly BIZ
various ch1nucis, into the very heart Of the en-
pro- Africa has not been forgotten by this indie
tatigabe man, who has an agent OH the river
Gambia also at Sierra LONE, the plague spot
OF the world, the inhabitants readily avail them
selves of the Ointment and rlls thus we can
show our readers that Holloway has made the
complete clrcnit Of the globe, commencing with
India, and ending, do, with the Cape OF
Good Hope, where his medicines are published in
the Dutch and English languages; and while
speaking OF Dutch, we have heard that he has
made large shipments TO Holland and is about
advertising in every paper or periodical published
in that kingdom: we might add that he has
also started his medicine in some parts of France;
IN sorle portions Of Germany =; as also in some of
the Italian States We have been at some
little trouble to collect all thes. facts because we
fear that the article before alluded TO, The Art
OF making Money" is calculated to lead people
TO spend their means in the hope (as the author
states) of making hundred thousand pounds in
Six years for their pains, by holding up as an
easy example, to follow such mar as IIollo-
way, who is really Napoleon in his way. Many
may have the means, but have they the knowl
edge, ability, energy, judgment, and prudence
necessary Failing in any one of these requi-
SITES, a totalIoss is certain. Holloway is a man
|S'Su'o'Sd ~ uHutIldhc any enterprise requiring
Immense energies ofbody and OF mind. lie has
made large fortune by his labors aud is, we
should suppose every day greatly increasing his
wealth OF course, it is not to our interest to
deter the pubic from advertising but as guardi-
ans of their interest, we think it our incumbent
duty to place lighthouse upon what we consider
dangerous shoaI, which may perhaps sooner or
later prevent shipwreck and rum TO thesanguiue
and inexperienced about to navigate in such wa,
tiers.
The Editor Ofthe "Edinburg Review" in a
number published about three yeaIs ago. stated
thathe considered he was making desirable be-
quest to posteri y. by handing down TO them the
amount of talent and ability required by the PIES
ent class of large advertisers, At that period,
Holloway's mode of advertising was most pron
nently set forth and if these remarks, Community
with his, should descend % Il gene ton to come
1t will be known 20 what extent the subject of
this article was able 10 carry out his views, to-
gcther with the consequent expenditure in ma
KING known the merits OF his preparations 10
nearly the whole wotld.--PictoriaI Times,
London Weekly paper.