Cooper's Clarksburg register. [volume] (Clarksburg, Va. [W. Va.]) 1851-1861, 1853-08-24
CLARKsBURe, WEDNESDAY, AUGUST gath, 1853.

| of ancient date. but it does not seem to
improve by age.
9th. DO not scatter yoar peacers.-En-
gage in one kind of business only, and
stick to it faithfully until you succeed, or
until you conclude TO abandon il. A con-
slant hammering on nail viii generally
drive it home at last, so that it can be
clinched. When mans undivided atten-
ton is entered on one object, his mind
will continually be suggesting improve
ments of value, which would escape him
if his brain were occupied by a dozen differ
ent subjects at once. Many fortune has
slipped through mems fingers by en-
gaging in too many occupations at
once.
7th. Engage proper ensploy oyees.-Never
employ a man of bad habits, when one
whose habits are good can be found to fill
his situation. have generally been ex-
tremely fortunate in having faithful and
competent persons to fill the responsible
situations IN my business, and a man can
scarcely be too grateful for such bless
ing. When you find man unfit to fill
his station, either from incapacity or pc
culiarity of character or disposition, dis
pense with his services, and do not drag
out miserable existence in the vain at
tempt to change his nature. 1t is utterly
| impossible to do so. " You cannot make
silk purse" &c. He has been created
f6r some other sphere let him find and fill
! it.
9Th, Adrerttse your business. Do not hide
your light unaer 6uShel.-What ever your
occupation or calling may be, if it needs
support from the public, advertise it tho
roughly and efficiently, in some shape or
other, that will arrest public attention.
| freely confess that what success l have
had in life may fairly be attributed more
to the public press than to nearly all 9th
er cases combined. There may possible
be occupations that do not require adver-
tising, but cannot well conceive what
they are. Men in business will some
times tell you that they have tried adver-
Using, and that it did not pay. This is
only when advertising is done sparingly
and grudgingly. Homeopathic doses OF
: advertising will not pay, perhaps--it is
like half a portion of physic-making the
patient sick, but effecting nothing. Ad-
minister liberaly, and the cure will be
sure and permanent. Some say " they
cannot afford to advertise;" they mistake
they cannot afford not to advestise. In
this country, where every body reads the
newspapers, the man must have thick
sku1 who does not see that these are the
cheapest and best mediums through which
he can speak to the public, where he is to
find his customers. Put on the appearance
of business, and general the reality will
fol nh,,f f,, p1o
while he is sleeping his corn and potatoes
are growing. So with advertising. While
you are sleeping creating, or conversing
with one set of ofcustomers, your advertise
ment is beingread by hundreds and thous
aud sotperonswhon never Saw you, nor hearc
ofyour business, and never would, had it
not been for your advertisement appearing
inthe newspaper The business men of thi:
country do not, as a general thing begin
10 appreciate the advantages of adverti-
sing thoroughly. Occasionally the public
are aroused at Witnessing the success of 6
Swain, Brandreth, Townsends, a &c,
min, or Root, and express astonishment
at the rapidity with which these gentle
man acquire fortunes, not rejecting thai
that the same path is open to all who aar'
pursue it. But ii needs nerre and faith
the former to enable you to launch ou
thousands on the uncertain waters of thc
future the latter to teach you that
, after many days, it shall surely return
t bringing an hundred or q thousand fold tc
him who appreciates the advantages o.
printers ink, properly applied.
9th, Avoid ertraVqgance, and altc0y,
lice considerably ocitaie your income. if yoa
can do so ,oikout absolute starvation IL
needs no prophet to tell us that those who
live fully up to their means; without any
thought OF a reverse in life, can never az.
tain pecuniary independence. A brief
reference to my own history may, per-
haps, serve to illustrate this part of the
subject. By the death of my father, in
1896. was thrown upon the world al
the age of sixteen. dependant solely upon
my own resources for support. never
found any difficulty in making money, but
the thought did not occur to me (during
fifteen years) of trying to save. AT one
time. when lotteries were lawful in my
native State, (CoLnecticut) was extern
sively engaged in the sale of tickets and
my profits were enormous, sometimes as
high as five hundred dollars per day
but l thought very little of trying to lay
up money could always manage to
exPend my income, let it be ever SO great,
In 184l. 1 purchased the American
Museum in New York, without dol
lar, for was not worth dollar in the
world. But l was never disheartened l
always felt that could make money fast
enough, if only set my mind to it. l
remember meeting friend in Broadway
few weeks before came in possession
OF the Museum.
"Well," says 1. "Mr. A., am going
) to buy the American Museum