The Texas Republican. [volume] (Marshall, Tex.) 1849-1869, 1853-04-16
IE TEXAS REPUBLICAN


s1s Tks New York Sun has = long articl.
N ,Ae subject Of advertising. from which
70 r,sk- the following interesting extract
I'D il business men. The editor says:
IN, attention hrs been drawn to ,hi
uh;ret, hy remarks incidentally made ts
:, during the present week by gentlrmn,
tho hss been one Ot the most succ~ssiu
~ dv~rtisrra lie was speaking OF n person
no hsd started into husiness with fine
respects but soon broke down, n ruin, q
~ ~, peculiarly. We asked the cause o.
" failure.
~ "He did ut advertise" was the curt r.
~. "One good reason" was our response
= but he had AZ excellent location Tor his
4 ~s;oess," wa adt~d.
"Oh, yes," said our visi.er. "ths locn.
ion was excellent, hut the hes: location ~
~ hsv. reason to know, will not bring Gus
81 nm sutic,~nt to build up a business do
ending on M extensive public patronage.
~ depended for n while ~ the outset OF my
~ career. on the location selected. bringing
NJ custom. found it was only bringing
m,sef aud family starvation. while one ~
4, NV ne,ghbor's, occupying not 50 good n
4 location, WAS thriving apsce. ] began to
~ tquire the causs!' IL looking over news
NJ paper, | saw his maine appended to Nh al
,-tisen,.nt. and einln.fing OF the cause
Fitted through my mud went scross to
n ny neighbour. paper IN hand, and. /" quiet
- way asked him what the paper charged
= ii n, Tor advertisements OF that ieugth lie
= answered d,iy.
do you think II paysi" said |. "Well,
u suppose II does" he remarked in rather
Z Abs,ractrd manner.
\ 81 did not trouble him with more ones
-. tons, hut went to IVY store, gathered up
the silver aud copper N NY drawer there
Wa not mach left hehiud--nnd IN n few
minutes alter, l foand N, sell standing at
the counter OF the office of the newspaper
N, There wxa behind the counter n mnn i" the
NJ prime o, life. with mild aud quiet. but
4 penetrating expression vi counte"sncr.
q n. looked ut me iuquir'nsly Ms he-i'atrd,
tor I then remembered tina, bad gone To
che oiiics without writing out my intended
advertisement. Tho gentleman confined
/, look steadily in my face. hut poke no.,
sn,il having AseMrrd myself o! nv errand,
y advanced close To the counter. and he
sreu,ed 10 advance closer n, the same time,
and fundamentally pulling out of ~, pocket
ne ha'" ~"''" ~" WV ""' gasp" ""
ssoney had gathered out %, my afAwsf'
sad, u want !" advertise.
~ HE n'iide'' aud most quiet way lie
again looked At me. a''rr'"s some mono
s.I liable which do not fe"-"hef; h"'
100" he and were !" ''''"''y c'.'e''"
tio" about the advertisement " was
written out, it, place aud form in tbe paper
decided upon, aud | went honls IN most
hov~ial mood IN the morning when g"'
the paper. my first hook instead OF being
ior the news. was inr my Advertisement
llsv~ il was! read il, ] dent know how
many times Indeed. 4" not know ti'"t
read ANYTHING elss l" the paper that dny'
"I3efors noon several customers had
come IN. NY evening ! '"""" my ca'"
presenting quite y pleasing appearance
every time l npenedsmy drawer; aud whea
wac ready ID revisit the office ts renew my
atv-rtissn,eas. I iouad that the advertising
money was hut 'rse''"" Of my aAys
pr"fss. ! was = regular advertiser FROM
that time forward. a"t'' the p'"n's OF my
bssi"eas enahasd me to engage '"'o greater
s"t~rp.,ts~.
"And WIN d. Won suppose helped .
psepsr~ nay first advertisement ~ s.'a our
friend. with smile. 10 h. c""ci. e" me
narration of ih~ above incident. We MAJ"
sus,,~etsd. bst LETT him 10 xnswrt h's ON"
question. at was," said he. " M"s~s !:
Beach. the farmer proprietor "' the Sun.
-" "s.,.s ,.s.,d;"v advertiser. of the
w.. ~. lsns .sys,.i men worth ,boua
s"ds and tens al thousands Of dollars. who