The Lancaster ledger. [volume] (Lancaster, S.C.) 1852-1905, 1853-03-30
Profitable Advertising.

ihE New York Sun has long article
on the subject of advertising, from which
we make the following interesting extract
hcad 1t business men. The editor saws
Our attention has been drawn to this
SalJect 10y remarks Incidentally made +,
us during the present week bv pentI,
man who has been one of the most suc.
cessiul advertisers. He was speaking of q
person who had started in business with
hne prospects, but soon broke down. n RI
med man, pecuniariIv. We asked the
cause of his failure. lie didn't advertise
was the curt reply. One good reason.
was our response, but he had an excellent
location for his business we added.
'Oh, yes said our visitor, the location
was excellent, but the best location, as |
nave reason to know, will not bring GUS
tom sufficient to build up II business de-
Pehu'hG on an "Nl"n>lv" public patronage.
dePehdcd, Tor while, IN the outset of
my career on the location had seIected
bringing me custom. | found it was only
bringing myself and family starvation,
while nelghbor occupying not so rood
to enquire the cause. In looking over a
newspaper, saw his name appended to an
advertisement, and glimmering of the
cause fitted through my mind went
across to my neighbor, with the paper in
my hand, and in quiet way asked him
what that paper charged for advertise.
mcntS Of that length lie answered me
dryly.
DO you think it pays 2 said |. Well
| suppose it does" he remarked, in rath.
er abstract9d manner.
did not trouble him with more oues-
tons, but went to my store, gathered up
the silver and cop ers in my drawer
there was not much left bchind-and in
a few minutes after found myself staud-
ing at the counter of the office of the
newspaper. There was behind the coun-
ter man i'll the prime of life, with a mild
and qnlet but penetrating expression OF
countcnan"c. He looked at me enOuir
ingly, as hesitated, for Ithen remember
ed that | had gone to the office withou,
writing my intended advertisement. Tn,
gentleman continued to look steadily il
my face, but spoke not, until Laving as
sured myself of my errand, / advanced
closer to the counter, and he seemed tc
advance closer at the same time, and in
voluntarily pulling out of my pocket tn,
hand which all the time grasped the mon
ey had gathered out of the drawer,
said, Il want to ADVERTISE
In his mildest and quietest way he agair
| looked at me uttering some mOnasvlablc
which do not remember; but soon b,
and | were in friendly conversation q
bout the advertisement. 1t was writer
out, its place and form in the pape
decided upon, and | went home in mos
hopeful mode. In the morning when
got he paper, my first look, instead Of be
ing Tor the news, was for my advertise
ment. Here it was! read it, don
know how many times-indeed, | do no
know that read anything else in the pa
per that day
Z" Before noon several customers ha,
come in. BY evening | found my cas-
presenting an unusually pleasing appear
ance every time opened my drawer; an
when | was ready to revisit the Office t
renew my advertisement, found that m
advertisement money was but a fractio
OF my days profits. l was regular nc
vertiser from that day forward, until tn
profits of my business enabled me to er
gage in greater enterprises"
" And who do you think helped I
prepare my first advertisement :" said O,
friend with smile, as he concluded ii
narration Of the above incident. We ha
suspected, but left him to answer his ow
question. Said he, sit was Moses J
Beach, the former proprietor of the Sun
We could, from our own persons
know ledge, fill columns with incidents lik
the above, regarding advertisers in til
Sun. We know several men worth thol
sands and tens Of thousands Of dollar
who laid the foundations Of their fortune
BY advertising judciously in the Sun
columns. The gentleman whose story W
have taken the liberty cf telling our res
ders, remarked in the same conversation
that he would not fear to commence iii
again with only good name, and ten do
lars to expend IN advertising.
We have asked our friend TO write on
brief statement Of the benefits of adyc,
Using drawn from his own experience
He promised TO do so, and we hope b
soon have the pleasure Of giving il TO ou
1 readers CRut, aa;d hn t,bo ,,,.t. -