New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1853-04-30
b. 3. 1)almcr's New Column.
LIE POLICY Of every man in business, and who

YNHE POLICY Of every mhn III BUSINESS anu WI" wv
mI ~, ,Sum NJ fe news9aper advertisement In apor1ois
community 55S . ,SS ' psel 1S he vii m behind @ go BIS
ggbtos He be up ear , The md Of ,r.tupe wh
and .esdy yet be sever open te hines
Of failure o. % nan can have his l.ine OF
ships crossing the Atlantic on" other with hen.ntn a. he
Wheel 10 the rho ohrr o. ms eatGs ,b % ot
s besy in the Gn perhaps gong down ID H. mas
hmm gs eyerions BY prudent skill man Will ecuro
,prr.,. lust temperate man VINO o ,r
P in the broad average. Most Of those "a n-n's and o'
TIA, Ta9 coaSton so Is Of ire we
Sl fesu uniformly evey~hee; ara %eT proper IF se Or
a. suretior surdity. C,rno the French Minister, used 70
,b ryp. and the gt results followed FREDERIC the Grs
wa, not very when be ld Iat ~ ine h s
Poyicence was generally found on the SIDE me oet ''P
rrenadiers H., ,;. wanted but fulcrum he said be
ove The world he wanted we have to Wit the p,e'
The press destined to set all things IN % m @ ~ move 90
ruth AT this time Of day, IN c' every m9l may ye
come 1s ?wh amounts 70 just the thing
een an no1e msped and enlarged than
,bv were in all the preceding time rom me neg oesnnn o. r
Which Hcud best Of the %h t,n GgD 5yo1as
benefit. the press have b bspPs and
Ell M 1n the press nj advantage foregoing periods rave
mI bonsht about by influences Of The press Aud the World
ff to 20 and elve rs at as great distance
belnd as left u nu employ Ine
DT , re NJ, s. 10 still more subtle and eifectua uses
P"' TIC ARTS OF LIVING.
liza lOUt o
~ bstely In many arts Of ring we show very srei,
want OF sseacy ard aptitude W are 1He o 70 i, nu
NIX rmak applies modes OF doing business IN genera
IN trade and eoIHmes ent & e Of that
when we NAV much as IRE need OF II. we 90 not perce
eyery mans neigbbod brought within hang d nee
t Of announcement suced him in the little old ocy
x to answer the enlarged Gree lie mus use tne & @
c IF the press if have the benefit OF his HAPPY
the tesf dull the advantages brought
Ftr h. reach and stretch mis- hand to save them
The which have sotened the manners ana IN
ted b the the Press In fact without th me DISCO
and of eoa life would be IKE st OF snips
Is ti great worker Nineteenth Century Like the ephnt-
eyond that powerful animal ~ b the Press can pst
form formidable well as the finest 9s b can annet
tunes the humbest trader OF small country Town H b m b
to their notice what desire TO obtain from them
The system of advertising sets down toe GOGdOn 0t b %
thus lie commerce made WITH apdy and a
ton Without chart people more or less 10 the DARK they
e about in their occupations and the results are always conton
BE such uncertain means Of acting ang "a axe e o pn
Who lad planned an enterprise and wished for partner
said TO s T hys SsGa the n wants
as want him So that IN s here are the t%o re o.
Other in the crowd" Such indeed the case But II ne had adj
his wishes he said he resolved to DO AID the other un
man had the then heads would have been put
o and s es the true Philosophy of Advertising and
to rail- on the cur snd B. PAMER who eyes
and give him all information on the subject MI
has s made tins 1ven S tho 5 Sa anS
nan who calls upon Mr. PALMER will get some new ideas upon ts
Of before whe simple enough but yet the people are
spoop its importance demands revolution adverusnss yet
tab place when does the people will be surprised that did
not come ''O"e' Extract from V. B Pamers Register.
Pvp,R Foy of boston sunday News
As we have ADVERTISING abuness in itself and ought
The grand principle the subdivision OF labor apples beautifully
Of an especial Aseny the sdyerise5 70! the
have he atut. those paPe-and those onlywhere they
pSucemen even if there others is sufficient outweigh
every that interested INGENUITY can bring against the s
w employed because they have made one subject their study
hewdness and study acquired skill the Of advertising
The who docs hs own phytS1ns ana law" mas h 10 s
oo his own advertising Nothing except earnestly enta him
90 s % e%P T. A&fR ever.
WHO has the tact to e entP 5 ~ OF o@
sr the host of maos Who copying tbs plan which
On hat point we say PALMER whca he likes per-
Hayng now las fully space would pem given hint
the subject Of @ we have |UI 0 Ts
@ Iess' o ,, G1 , %s r. s d st@ n
.e, e on i Hs @nd NE RsTkee ay@y It'd be nDp
oOmlon nothing OF monte, engy ana snoyslon ol7y e
there be air Riotmopd' IN The FIELD
VALUE OF PUBLICITY
Eooy publicity indispensable element of success to the
mechanic who would give speedy S and
wide distribution to the and when ne
ton puIetuay industry and possible fitness for his
let it cost more he purchase provide for
carefully as he ssII relation the he you'd d.
must positive and comparative People must not only ano
s n pow bm becauss otherwise they
who are better aSc If ssP
business would he impo ant o our deaer 10 aaese 10
Rev e HAVING saesmsn with voices SPEAK
~ Of your thousands of people perhaps
the same moment offending tredsuch
Nigh be worth one two three or I've thousand dollars year
to according to the number OF his he rot
But Others engaged IN the same business even my DO not
they do advertise lecOnes dOaby important Il becomes in @
ruin to be known as as Ills rivals as " the oil
0I TSe e.sS.menI Of B. PALMER
the public Through merchants and others can readily and
with comparatively trouble advertise IN the papers OF any part
the United In fact s1 Mar .re rh
part OF ne mon se there collected together
determine and what papers to insert their advertisements
THE ART OF ADvERTTSiNG'
The system Of advertising benefits an cl.ses OF society Were
necessary tie history the past coad summoned 70 establish the
truth operations end the countless blessings has Sc
fsvef amply sufcent to satisfy pfadiced
value and It's nSe9ee Go Hiensye with the svs(
in which can be accomplished through the agency
OF out cyleS oeey separate and characters
,p M and the rSa the lary md the eisaand 81 on
isn6cson OF society These Two classes exist oa
necessary the existence harmony ard ORDER society as ood
sgTe M Attention of the physician the counsel Of tie law
yer the Of the maGueturer are things winch the wants
society demand and for which there constant Application The bes
products the farm the rst quality q goods the most S Dny
the most profound aNytT ana IN most use aEe OF N anu
continually desired In what them does society
,xpect ascertain these be supplied Certainly
npplying 10 the RIO for information.
reason and teach that the advern
column exhibit the comprehensive view Of ia
Affairs Of society and consequently the most conyenrr
and Hence public sentiment formed b. the opinions of Oh
Of sDciety-whh opiuu based
publications bulk thus secured
The great utility the only felt By the OF
but who practice it. proportion that Il
geatbody society ts worth snd consult operations
the proportion all benefited who make medium
public informed Of their business proiessOuhe
desres
Noorety IA the important element II
though the that this be thoroughly
accumulated by those who
themselves power The benefits resulting from
an advertising beginning be Understood
that the merchant the Manufacturer the mechn
NAV ncrease pleasure proportion the