New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1853-01-17
b. d. i1almer's Column.
DALMER's AMERICAN NEWSPAPl

DALMER's AMERICAN NEWSPAPER
i AGENCi.-HOTace the Roman poet speaks with con-
tempt OF niiaors, aLd calls them sersle herd Yet,
though The highest order Of human Intelligence these
fulfill their part ia The business Of the world Nothing
was made m vain Inisators form tcst by wmch you may
judgc the value Of any novelty II We SEQ crowd OF ni-
tatoIs about thing may be there sOInething
eood ~ ~ just as crowd OF eanIaS n9Sefns aDove te
ea let the people know that shoal OF ns Is u1derneah
saws and other hight things carried along by the
Len M the IN the least increasing its volume
4 want any assurance-whch We do notthat oar sys
ton Of adv san admir- one and going ahead PROS
perousy should ind IN the fact that several persons
have hitch,d themselves 10 plan, aud mlrchng
aon road which they have WIT enough 70 perceive must
lead n the end II properly followed " saccess-though
whether may iesd them - Is quite another qles
ten But the field broad one and they will have success
wl0 meIit it-ecc0Idirg to Lord Nelson's motto.
F,r tie ast years have been making plan sud
Terecng It and a. ue pretend to 40 Copyright we must
al say that has with any others who
edyeIs ncwsIsTeT agencies IN the Northern states Our
have srrcz cut lie the number and character the pa
IeIs which have couded 10 the excusiye agency en-
scrg the best and most widely circulated iouraa. OF the
css and IN the various parts OF the couutry-he
and regularity with which business Is conc-ho
xrrepce Of YEAR which we have had of the method d
carving It knowledge OF the peculiar character aud
the several dstcis OF country and the consequent
with which meet the wishes and consult the
interests OF advertising friends We Know that the
means ara eIpahe.s u oir oAsii-s are beyond ri cDpe
uCu Such as they they shall be still further improved
get along and earnestly directed TIE benefit Vi tho
business pubic This stem oiurs IL not at0z thes ma
chine Tor making money We take the pride Of
IL IL ard DO that from strong Taerna cings watch 9th
ers nay be supPesdo do merely or no sfe OF the net
proceeds We DO why should haze the sitis
ilctou, dear every citizen VI state, of doing
something 10 T. N hls day and Ecneration-s0ctng
b. hch people remember hun when he has
the adrofisennt which every bound 10
notice. Although not great IA our estiuatOn
o. FCuner the Freuchmgn do not see why also
should not try aud leave mark the Industrial
s'' PROPER MODE OF ADVERTISING.
There always ways OF doing thng-a night ono
and wrong ones and good thing ~ tseh may be Ifled
it, Ifan j F
tie with adyeItisug wei with most things Fog
OF judgment in the choice Of them some mod Of adj
vertslg LeGTy Is bad none al all There Ge those
who their friends advertise, but are not capable u
showing h0r book lately written With the ute
How 10 Olsrvc another could also be written ~ SHOW
heN % adtrfse Advertising very good ADJ 90 - eAtns
But 1ly induces you u cat without Jadg ent or
lie bring you ~ be baek IN tie Lace and 10 the
is cur desire and duty merely lead people TO al
vertse but 20 90 property and GGsiseg Beng PRACTICAL
" acquainted with the SUBJECT W shall not ADVISE man
whose goocs 10 not suit certain district " Ssee ia tins
YbTeIs II th-t district We vii send TIE advertisement
Whee vii bs moe, promptly and saI ftoy answered
OF We ey see III u delay Il favorable We
vii deTcId upon the cuHsnceso u each particular case,
anc te CONSCIENTIOUS Judgment aud discretion ~nicn we a.
wtyse1srcse II our nedistloD.
Tbele Az ~ thnss which vii always rely for the
prosp rify Of our systen First the c0ncecs
eLd a. T. och adssrt o. and more, than mans
secondly the k9edse dHd f1efitfies Nnca
enable Va 10 alyets in the proatab 10 tbs
sdverte Peoule there are who advertise pientfuy ard
10 Commensurate bclet Inc r-asol - t2ey
20 10 vork IN the ars not sn0wn " way they oov
the advce offices bind th-nsves We advice people
what 90 IN cautious Integb way 70 SUIT then.eveEa
tts-ske honest physician VINO orders - much
medicine lifting for lbs pA-leut dAd no more while one
beOLguE tie spsthecary class BE- found 20 afy.e
brsk dugs-tO order halt the kapOs " Is shop
he en- puec down tie throsts Of LIS invalcs'
knowledge Of the places and papers IN which man q
soiux ~ advertise OF a. much conse Ilcnce the
scveren themselves That sH0Nlctge . possssed IA
the fullest extent Il P.LNEKs Agony and those who rely
upon VIII have the comfort knowing whet they about
what they pay their money iori no EgAt eomio thus "
TIE tines - - present.
Yrfr.rf. b. Pa Foy Of Boston sgatty SeEs
As We have before aid Advertising Is bus lis 10 y
self and ought be lnr-d % thOse only VINO have made
then perfcuAr study The grand prncple Of the sub
dvscn Of abor applies beautifully TINS case bJ -l--s
especial Agency the sdserser, for the same money
that cersn rgnber OF isolated notices would cost can
have them distributed tbose pspe-and those only
where thy b0cld be read aud certain % OAz 80
Surely thar single t1cernert even II there were no
oiers q srceut % outweigh every Asnneal la 4-et
esfsd ~ brnx ag1rst The employment o. se1
peten Adverrs * Agent The doctor and the lawyer e
euDysd bec4rse they lave made SUBJ 1r sta1t;
and N Ike manner shOuld professional b employed
wLo by srewd and stuay BIS CURED skA ~ 10 -
81 advertising The who does nis on hyNe.s
hAz qu.Tk for he physician AID 1901 ~ -
client What stall then Of n-n wno does AZ own
advsrtisiusf Nothing except earnestly e4tIe11 LII ~
sf hs on interest By employing arcspons DE ~ oslae
We d. not say employ " B. PALNER because q eertaa
az every one Who las the tct 70 appreciate te Sisffs
that ty dnt Of oEE perseverance, las seeeea "a eso-
hshIs nec bHsacss vii a. once nnse nm eut r1n ne
Re- 81 iusros who copying the plan winch ne he ma
tr.S - ~ 10 az. With hlzn the ted u public favor
On that % say more. a. Mr. faLsER- ~hen he
Lfes "a rerfsctly ale o. speak for hiulseff'
H.vrx row fully space wOuld permit gwen amt
CT twe cs t.s Yss sake.I Il t9ysrns We hsEsslnvts