Fayetteville observer. [volume] (Fayetteville, Tenn.) 1850-1966, 1853-06-23
Profitable Advertising.


ticIe on the subject Of advertising,
from which we make the following
interesting ex tract. Read it, busi-
ness men, The editor SAYS:
Our attention has been drawn to
this. subject by remarks Incidentally
made to US during the present week
by gentleman who has been one of
the most successful advertisers. He
was speaking Of Il person who had
started in business with fine pros
poets, but soon broke down, a ruined
man, pecuniarily We asked him
the cause of his lailure. ia
"IIe didn't ADVERTISE was the
curt reply. ''One good reason, > was
our response, "but he had an excel
lent location for his busihess, we
added.
"Oh. yes" said our visitor, @the
location was excellent; but the best
location, rs | have reas ON TO know,
will not bring custom sufficient TO
build up business depe ndlig on an
extensive public patro mage. l de-
pended, for while, ON the outset of
my career, on the location | had Sc
lected bringing me custo m. found
it was only bringing myself and family
starvation, while a neiglibor occupy
ing not so good location WAS thirty
ing apace. | began to inquire The
cause. In looking over 4 newspa-
per, | saw his name appended TO an
advertise ment and aglinmering cause
fitted I'll rough my mind. I went
across TO- my neighber, With the' pa
per in hand, and, in a daiet way.
asked him what that paper charged
for advertisements Of that length?
lie answered drly.
DoSou ti.ink it payssr said I.
Well, | suppose it qoes,'' he re-
marked in u rather abs tract manner.
81 did not trouble him with any
mere questions, but went to my
store, gathered up t fe Silver ard
copper IN my drayer- there was not
much left behind and i4 Il few
minutes after | 70 und myself stand
ing at the counter of tie Office of the
newspaper There WAS 4hind the
counter man in the prime Of life,
with mild and quiet, but pcnetr3t-
ing expression OF countens hce. lie
looked at me inquirmgly, fs l hesi-
tated, for | then remembered that |
had gone to the office without writing
my intended adverfi>emfht The
gentleman conApued TO look steadily
in my face, but spoke not, until
having assured myself Of MY errand,
| advanced close to the counter,
and he seemed to advance closer
at the same time, and inypluntariIy
pulling out of my pocket the hand
which all the time grasred the mon
ey had gathered out of My drawer;
| said, Il want TO advertise
''In his mildest and quietest way
he again looked at me uttcfihg some
monosvllable ] do not n member,
but soon he and / were in d friendly
conversation about the advertise
ment 1t was written out, its place
and form in the paper deci'l l4d upon,
and ! went home in the most hopeful
mood In the morning whe b | got
the paper, my first look, i44 4tead of
being tic news, was for my adver-
tisement. Here it was! ] read it,
| don't know how many tin nles-in-
deed, ] do not know that | Re I'D any
thing else in the paper that day.
"Before noon several q uStomers
had come in. BY evening ] found
my cash presenting an unusually
pleasing appearance every time |
opened my drawer; and when WAS
ready to revisit the Office to renew 4
my advertisement, | found that tile
Advertising money was but d fraction
pf my days profits. | was a reg4
lir advertiser from that day fJ inward,
nntiI the profits of my bust eFs end
JED me to engage in greater enter
Drises.
"And who do YOU think helped TO
prepare my first advertisement3'' sail
,ur friend, with a smile as he con-
,luded the relation Of TIE above iB-
'ident. We half suspected, but left
lin to answer his own On estion- 1T
vas. said he, Moses Y Bench, the
ormer proprietor of the Sun. +