The mountain sentinel. [volume] (Ebensburg, Pa.) 1844-1853, 1853-05-12
From the Home Journal.
Advertisements in the Last Century.

Advertising has become to be O prodidgious
institution; but its Origin was humble A lady
who has lately written a history of the fine old
English town of Norwich gives some amusing
specimens of the advertisements published in
the journals of that place hundred years ago
In the year 1873 a new book was advertised
thus
'''An authentic History of the Ancient City
of Norwich by one Thomas Eldridge, who also
could provide his customers with neat Jamaica
rum. line brandy, Geneva and cordial waters -
About the same date appeared the announce
ment OF new arrival from London:
"This is to give notice to all persons in the
city, that right over against the Three Feathers
in St Peters, of Rungate, there is one lately
come from London who teaches all sorts of pas
try and cookery; all sorts of jellies, creams and
pickles; also, all sorts of collering and potting
and to make rich cakes of all sorts, and every
thing OF that nature. She teaches for a crown
down, and a crown when they are fully learned,
that her teaching SO cheap may encourage very
many to learn
In June, 1908, dealer in the national com.
modify of malt sets forth his kind intentions to
his customers as follows:
''AIr. Augustus de Clere, of Norwich Thorpe
have nowsvery good malt for retail as he former
| ly had if any of his customers have a mind to
take of him again, they shall be kindly used with
good malt, and cheap as any body can sell.
You may leave your orders with Mr.. John de
Clrre, hotpresser, living right over the Ducking
Stool in ST. Martins, of the palace of Norwich" T"
! The mention of the Ducking Stool in the above
reyives historical "reminiscences not few. Duck
! ing N those days was a part of the regular and
| irregular ad dministration of the law, applicable
| to witches, beggars, vagrants, and other unde-
| sirable and to-be-got-rid-of persons. The ad-
vertisement annexed is of somewhat later date:
'tNotice is hereby given that on Thursday
! and Friday next, being sixth and seventh June
| 1874, coach and horses will set out for Lon
don, from Mr.. Thomas Bateman's, st. Giles, and
| perform the same in three days. NoTE.-The
coach will go either by Newmarket or Ipswich,
as the passengers shall agree"
The distance from Norwich to London, is we
| believe, scarcely hundred miles. very Gu
rious specimen in the Norwich Courant opens
! thus:
''Whereas, Mr.. Cook, at the pastry shop near
the three steps, has charged Mrs. Hayers with
| embezzling to the quantity of two yards of pa
dashruny- ont nf her suit of clothes, turn ed IN.
side down two years since, and made ut hrst Tor
! much less person; the clothes having been
viewed by several mantuamakers the same ap-
pears to be most malicious SANDER, &C."
These advertisements afford another illustra-
ton of the remark, that for historical purposes
the advertising columns of newspapers are more
serviceable than those more pretentious ones
which devoted to the editors cable leaders, y
or our ''our own correspondents" circumstan-
tial narratives We venture to assert that q
better insight into the life of England, in the
eighteenth century, could be obtained from a
judicious collection of one hundred advertise
ments from old newspapers, than can be CLEAN
ed from the whole of Smollet's tedious history OF
kings and cabinets.