New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1853-01-01
u. b. 1)aImer's Golnmn.
QAIAlER,s AMERICAN NEWSPAPER

DALMER's AMERICAN NEWSPAPER
AGENCY-Horaoe, the Rornea poet, speaks with Goa
tempt of mitators and calls them servile herd Yet,
though he highest order Of human lntetsence these
iulhll her part in the business OF me world Nothing
made IultatoIs form test by which you
judge the value of any novelty II We See crowd OF I'M
tatos about anything, may be sure there something
good IN il just crowd OF sesbds lowering above the
let the people know that shoa OF fish underneath;
and other light things, carried along by the cur
rent serve show the speed aud direction OF lt without
helping the stream in the east increasing ITS volume.
II want any GSsurNnccwirch we DO not-toat our sys
ten Of ayerts An admirable and going ahead pros
percusy should find in the tact that several persons
have hiched the scves on to our psn and are marching
along road which they have W.T. enough to perceive must
lead in the end ii properly followed to snccess-housh
whether lead them O. success - quite smother qncs
ton But the field broad and they viii have success
who merit i-according 10 Lord Nelson's motto
For the last wears we have been making plan and
periecrg and pretend to no Copyright we must
only make the ezrece OF system sufficient We
wsh say that connection with any others who
advertise newspaper aseues IN the Northern States Our
facilities for doing all that profess in the line that we
have struck out lie in the number and character OF the pa
pets which have conded to the exciSe agency. EN-
bncing the best and widely circulated Journals OF the
cities and towns in the various paris Of tho counry-the
ard regularity with which our business IS donetho
experience Of year WHICH we have mad Of the method OF
carving orour knowledge of the peculiar character and
O the several districts Of country and the consequent
with which meet the wishes and consult The
esns and sppsncer Of our Business are beyond bmpe
tOn Such they they s.al be stli Further Improved
as We get aloug ard earnestly directed 70 the benefit Of the
business public This system OF is not cl,og ther ma
chine for making money We take the pride OF an inventor
ia it; and DO that fou strong parerna feelings which 9TH
er lie supposed 10 do merely Or the sake OF the net
proceeds We do not why should nor have the salts
faction dear to every true citizen OF State OF DONG
something to IT, IN his day and Notwithstanding
by which people ray remember him when he he's gone away
b. answer the ddreseest which every is bound 10
notice Although not great man In our own estimation
Fourier, The Frenchman, we do not see why We also
should Try and leave marx upon the industrial pro-
s''' o. G PROPER oi5iSf MODE NUDE OF ADVERTISING
There are always two WAYS Of doing thng-e right one
and wrong one and good thing III itseh may 9e urneu
from its purpose By the mode in which It applied Ihs
The case with advertising as well with most things For
OF Judgment in the choice OF then some modes OF sd-
vertising are nearly bad ALL There are those
who aayse their friends advertise but not capable Of
showing hoe. book was lately wui.en win the ntle
nor, 10 Advertising is very good; and ia eating
But IL any induces you to eat without Judgment or
measure he may brug yon be black in the face and to the
s our desire and duty not merely lead people to adj
vertise but to do property and being pracnea
ly hcaiuted with the subject shall not advise man
whose goodsdo not sua certain district advertise IN the
papers district. We win send che sdvorsenent
or may zee 1t to delay favorable We
sud the CONGREGATIONS Judgment aud discretion which a.
yays exercIse in our mediation -, i,
There are two things which will always rely for the
prosperity Of our system viz First the eonseFee to recon-
mend much sdYetsns and no moe tnen sgi,s mans
interest: and secondly the kroctedge md Jdebss wach
erb us 10 adyerts in tie most profitable to the
advertiser. People there who advertise pientiuy and
~ Of tbose as blind az themselves Wesdvise people
what do, cautious ntehgble way 20 SUIT thes severe
necessbeske honest physician who orders es much
medicine lifting for his patients and no WORE white one
belonging the spsheosy class may be found 20 advise
blk Of drrgsto order halt the gaPets III ms shop
be efpptie1 dow the thrcats OF his invalds'
know Hedge Of the places and papers in which man is
going 10 advertise OF much consequence t0 hm as tne
themselves That kaOedge is possessed in
the Nest at PiLmERs Agency; ard those who rely
upon will have the comfort OF knowing what they are about
what they pay ruoney or no slight comfort ths as
'l' '''' Fnr,et b. Pa Yoy Of Boston Sunday Sevs
O. IL and usht TO BE- used those only who have mado
L their particular study Inc ahd Rnepe sno
of an especial Agency the advertiser Tor the same money
that certain number Of isolated notices would cost can
have them distributed over tho9e pepefs-sno mos onJ
WHERE tey are bouad be read and certain 10 0rHg Gus
tom Surely tas single indueemebt even there were no
others sufficient outweigh every argument that inter-
e,ted can bring against the employment OF com
pc Advertising Agent The doctor and the lawyer are
employed beeause they have made subject their study
and IN IKE MANNER should professional man be employed
who BY srewdrs and study has acquired snu n te SCI
eneo Q! S.yertisns fee man To aoes .na Ga H.
client What sks say then OF nun VINO 'es his own
advertising, Nothing except earnestly am 70 con
We do not say employ B. PALMER because It Is certain
that every who hes the tart 20 appreciate the enterprise
that by nt of long perseverance, has succeeded IN esso
h,hpTs ne,c bn,i. viii ugle MN out from the
Lost of imstors Who copying the pisn wheh ne nas ma
tur,d now try dispute IN hin the reid OF pubic aV9r
On that point We az no more, Mr. PALaER when nc
! hkss perfectly able to speak for himself" -.
n fgIy space WOe1 permit ktfch
or two on the subject Of advertising we hsye pyae
word for every mans ear tprs ttre are Ie1 eao
ac,ertse automatically @ those '' arerapay ,Hy sii'ng
Can q, srocf tsG. ne ti0zigAds Of yoang d1eeahsdd
,esS., Go ,eiH soon be at tif head o estbiahner Of
de-. oEn rsG ocrtrt pod On IN ne os T7 t0tsttp n
tle. rseces.7r' Hc1Scr and the YInee ehgTletI crsd
~ ,tprc,s,oa! Wseye G6rerttse fec years
Ausdreds ,r ,sid 'Ho 1Psii,'oH nota'ng 1ai ron.
rnogy axS 0viay utH 'erg,sd heartn1 No" %
ire 0cldea te. MAKE MONEY VOW, before there be s<
/ P,cAncnds IN tte fetd.H
sYsrEsAIrc ADvE RrIsIxG-The Hamilton tOhol Intel,
Es.reer thrs does utee Mr. Palmer the pioneer and
rerscsr Of the x., enterprise Of bringing the advantages
.d a advertising troUs ths
Wy '''-'~ " ~. Y. Daily Tribune
sro struck upo- q theory winch he deemed would work .
revolution IN Trade and a. the same time furnish n N With
srrward scr b.. abors Since tat time with
duity .ra the antns energy, be has aS
through evil and Through so0d rePort-qsae IN e-
iscty Of purpose by oaly great theorst OF the day
But cad ass come over Whitney while Palmer is
We ;v 1e Of successful experiment He has ~ sons 90
sree bro.sht io slbect0n the pesG principle ~ hIs de-
signed e0ayolwiedEz the uishtY engine OF fg5Leiiy
for benefit OF and al ~h0 may have hsht 70
require ~ ssLce. Many has already been lse
ord thruuzh and many more are yet %
hCow The wosk bit beyan-ths mishty q stem = Gas
nm really tk!nk Of walking without feet or worS ~
whort birds. OF succsss without etyersans scca
the inevitable Of thlBss and IN years n't oa
Ton the greatest Wholesaler VI the greatest city 70 ne snail
est retailer OF tie smallest town arng newspaper W
20 st,o, ss sS ,ele he i' o1c ne at H. I'D
srks se-s s,ae b. fyoOo saIt Gnd Dia ts> goa.
chen taeir dLrtyy soshbor' re or9tHna19 % td@ 30s
tegfI assc. =.
ne h.ve mentioned Mr.. PALxEE the chief Champion On
atie Adverfssnx We had the pleasure OF 1sknf
.eGurntsrce Afal He uufoded his ls0d as pis9'
10 as AID ", uus ay have doubt Of ter ueceT ne
thoroush busrsss keen escastgS ard wiz PEI
ftctly bonesf well enthusiastic ~ ms So ~ -
Raw. .,.n liz re ahead endeayofed 70 An
bot he VISION which planned was sreent 70 p-es s1i
be hss put all conf etiti0u al bay - - i, ~
! Ma PrRKlss PEEPLExED-"f can't So hHH y - =.
There. Tsw .sbry; he's been of as.n-do~R %
with lis wife, cLlldreu snd ssrv1nt J" -e-e 80
heaven lie re,, mercy speud IN ths way = NOR n
can tell He hadn't cent ven &c y s-n- I'VE ycaIs 70
TorL ar bsrr uov-ives Of town &c porse CIV