New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1853-01-22


yanssessstssse rrsvinr :. tey sr,s,a hil th-
de becomes tr-rrerss -cIcasbe he = NOT i- s.-.
wcraily. moral. sucll sense. Niti 20 49, ,.
sprlnsiu- from zach 'rc q b.s-rrss c1nd ci w :
the GENEROUS FArRoN o. ICDfcioCs system % A''~N'
FxrrNsrvr ApvrRrtstNs.-TAai TIE b-sireS Of A.
vrrtrpe sxfrrEvelv - Il now coDducleo. ttnfoosl
/ the Agency Of V. h. PALAERl = not N pee1l1S y
scnsc sdvlEtAgeoGs 20 the owner Of goods W -.
70 fsrcse Of them and syais 1f,sclt OF us u-o,--
o. make q known. J. indeed reaec-on upon ~
sE-pwcuCss 81 .ke baguCss world, Wh.cl rteA.s ~
resFects xii not jrsty lhe winter Dos az !,
10 NsvE gland and tire Middle Statesl ass neArN l'@
quite douhltd n ts last ten years Pc rsas'i p 's - =
These who hsye done have olhu 7I
doing Il has YIELDED additional p-1ht oN VIC .'-S
circle Of customers and tars eJA'l r.e = IN =. -
I quantity n goccs m rven tiiir- 80 E ~, 1,
moments consideration. \ me1cha1i nay Stf ' y
fresh ot OF sco6sry run OF ension = =.
certainly eel tleue-wny slsua a1'el'sS go
some "a ~ reason thus Bus they tant a. ce'ainy pa
own rtt - though they kept then scores o7rn ~. -
business hours. True fher Old cEstoaeis NAV eol.-,
90 ,b ts,,. mi cvsrv new customer tlat IS tra~ Up
hv .hs divert issued assists % dispose .i t
Fl a. nue. IS time thsu bafre-so eaat' u y Ay-.-
81 ~, sfvertis ~ medium. they sell tleif st1cN
I'm h, for th-eefo urils ihe time t2y one -,
,5,, p-f Is increased on the increased se in n.a
- 80 TIE IL OF the first bali vas or oto wa
.,so e-ssssrv EXPENSES Of rtuS clerks Ne oat te P'
-, IA In sslon hal 20 bear BAT small per cnlaS OF
- -, s,rs-ss of the store. TIE rents the clerks
r. .5ots's ere nearly tine formerly, 91t me
goods were sold half the time snd tae proh.' 1ls 'I
'T,tTg o. Whsn the assertion, thai AZ
vertsng wss science hTst zen from .as " 81 y. -
hehfy upon cuf Bat otten IS our Thoughts required
70 the subject assumed meaning anc to7ce, ard irrti
bv you Us 10 reflections resulting convection ~ t1e enc
tire irstuess OF NJ. Planners smsa Of che popular i'
portauce OF his chosen deid Of enterprise. We say W
The svseu and % BIN Is the country nde5cd for he apq,
cation Of principles which have resulted m he growth per-
r-aueuce and intel. gent nrosecut on Of trgde.
As systematic and intelligent application Of the laws y
trade BY which demand and supply ere maize g sustain and
develop each Other the Advertising Ayspcy has no, been
limited its benefits % any channe. 81 business but
bcars upon the whole financial In-cTsts OF the country
IL stimulating the industrial ercrEcs aud unoeN cip'
tai u is both coopcraor and connecting una 20 ~
GRences ldu- them % act efficiently no the physc4
social and political Improvements which Distinguish our ma
tcu and And u c4unol b. doubted tfat 10 eet"
ing az INTEL and reliable communication between pro-
ducers and consumers 10 Il making itself elt M that We-
srrea9 ccufderce Of the future which ending aclrcs
for the exchange o. commodities encompasns the entfe
country and Gierecang us commercial ats hy EaIoAos
ard feirrrarfs.
Butti. no, our purpose to dwell upon the merits Of Mr.
Primers ENTERPRISE lever 81 rerh supply. l Is lnts
with the social nora snd uieuectuA 9teies
Of IRE country that would trace It's productive tu QUICK
enue Influences and ~ thcse induced 70 ca at'
ton from the belief that WHALE business men, genef1y
are sware Of ~ practical advantages, business agent
few have thou ht Oft directly contributing % tle nth
eeuce and morals VI tie countyle twot5d hope OF on"
THr Pass INDrsryNsAsLE.-The newspaper, o. the
present dlv u0 completely organized rt the Advertising
Agency otN PALMER IS not consulted only ior events
that are transpiung al over tae WORLD or 10. lue-et -
saws instructive aud pleasant reading IL ia cou-d -
eagerly N regard 20 bnyns ana sons Iesaiu 70 tn1
wants Of the community OF ls redundancy-1s Tor ey
other matter Of information TIE advantage Is reciprocal
have ArfIcls lsOue Inffftfi nltuN,I ttr
want Of that very srtcie lbeY patiently s"at tiS
OF thai msp Of moving incdeu's by Hood and held, re
newspaper and there find, what weeks OF personal Nous
inquiry might have otherwise failed 20 disclose that te ar
tcr they wait che ship. tie housc, lle sOods are Nh me-
hall d0z lines, .rrg snm expended nave saved thAt
purchaser the trouble that OtheIWse Wohd no cutu
and Of days time LOST Both parties AZ pleased and oene
ht,G-tLc medium ct exchange pass rom '1e o tAe oet
and enterprises Indeed 50 iudspensaols has
this svstcr become business community OF the most
modest SIRE would he almost thrown into chaoA y wore
broken up. Men consult the non1s sneet moro "a,
suess done through hints gathered from that tlan By al
other hints put together Thai sheet has become a. 1dis
ptnsate Che ledger and now e. implicitly studied ond
Needed By the mercantile community.
MrRcANruE TNGFNUtrY-Ohseyye the course Of the
shire wd and successful land specuaior 10 mo commence
meut If new citv tie privately inqu int, the details
Of the matter end closes bis bargain ere pubEclty haA
srsve8 cot,uet0n AGAINST him Possessed II the prop
ertv he rrOcans 10 eycryw hore enhances is prcc, soils
- r},cy nj 5.b "a by the r5foto In on Tia
puschasc. and his hi Oh uooriety Of the
estate, no wishes 20 dBp0sc of ~ luuto an
eo1uer .. e,r 1dversnr from Fool enthorty Sfa
tscs msht be summoned IN columns 20 demonstrate 10
energetic influence. monopoly o. tt would be more
certain fortune than the most valuable patent right ever
granted. To this the oruent pioneers no the art orcby
testify sud the nosum vendors arc not ignont o. the
TACT
distant region thereby become Known 10 him. II IS tle
open OF tyefy closed lot aud collar ald for to
eEress OF every salahe commodity single c3ip Frh az
advertisement has more than resulted Ia saving l,s
despsred Of by the medical faculty restoring os property
species Of knowledge II communicate thai Do Affects every
department OF art ard science Ia tine. 70 is tslseoplc
valid home his couch. by tho remote farmer by the
trader IN the and steamboats, his way the metr5p
Oils market, by the fore merchant the water
and 10 tins mirror spacous - y1u may please 70 uAAe ~
may be seen, 81 midnight IA from the business mart when
the store eos,d the street hushed snd the merchant Loot
sleep, the otherwise dsrkened and ny bie interior o hs
warehouse and It's contents as ilumined by Aaddin'
Now, there very many newspapers circulation
thToug bout the country. And immediately upon con-
cluson that universal advertising desirable follows the
query how tins de derHtnn shall b. brought about IN tie
most expeditions, economical and ehctua manner II ia
thoroughly organized judlcous responsible AMI enter
Pnsng super9ndant should preside ogerit Ills central
position uylnShma birds eye view OF the whole, making
him the recipient OF important Items OF Information from
al quarters and the dispenser % valuable huto nIuirers
would qualify him to satisfy the numerous demands Of his
pafons lie woqd know the peculiaras Of cash news
paper within has jurisdiction IL Of circulation aud
IN what kind Of spheres and thus be able o. select for hs
neLes me most eppfoprate journals Tor t1eT use latO
merchandise, hitherto dumb aud stationary carcass hs
would nus notion hfe ygor ana iutel rence uto trade.
Uniformity would charaetarze the operations of the
Il is thus that the Newspaper becomes the merchants
wade mecum No more perfect adaptation OF means 70 ends
has yet been diysed by THIS hs proper authority
20 consult, his most efficient medium OF com Iuncation
Publicity its very II Is the heart and soul OF
mercantile activity and 10 IS yally important that this
grand BE- adequately sustained An abundance Of ad
yertsiug equivalent to good supply Of food This will
noush ard support siren gtheu and sustain TO- Withdraw
cease drerti5iag therefore is he Jsyas or mai. pyp
me feff ard the press with It's aduucs the uObest
| invention u
For systematic adoption and practical use the reader
- Nlrea ~ the cAteisife ddfeftAsia4 agency OF D.
/ PALMER.
IxrELLcENcE AND ESrERPKrsEIt s cot the praise Of
'. b. PALMER that h, has made spires Of grass
grow whtre, hitherto but had found nurIuent and
yet nasBuch be has perfected and put IN operation
machinery that eupoys Thousands where before onlJ hug
dreds oiled against wind and tidcmschinsry that
mands the tide and creates me current that bears them
to succeshs Tar n0bler achievement Il IS the
highest praise OF The Advertising system that q Is euchng
meTchants manufacturers, asculrursts aud pubshers-
that has doubled the number OF producers increased the
prohtsot trade the remuneration OF labor and the securities
that insure Prominence 70 pOspeny though all these
hgh pra. and Justly s due. Bnf Ia that 10 s extend
the luhucnce and cI The efficiency Of that cOntra
luF engine d popular eCucstOn and popular 0pinOu MC
Ia FTstf Eeeas ,ug from pecunAFy dependence upon
cgues and mono oes, isurng that free expression
Of opinion when only uOminaly enjoys while deriving
rs NAN support from an oplniOnaa constituency; IN that il
nsgTes breed 20 those WHO would put their hands with
their hearts IA tlem % the lever OF Tg9yM thai they need
not snt fear while they work in .hkt IL brings mind
70 act upon mind Ia the business affairs Of life
teaching that knowledge IS wealth, aud Intelligence sue.