The Sumter banner. [volume] (Sumterville, S.C.) 1846-1855, 1853-08-23
"GSou asru o,er natSnc Aaaru.' !,


-, ehoe VIII oiiSoI puUilC uIlcuClOu.
| freely confess that what success I
have had in life may fairly be az
tributed to the public than to nearly
all other causes combined. There
may possibly be occupations that do
not require advertising, but 1 can
not we'll conceive what they are.
Men in business will sometimes tell
you that they have tried advertising,
and that it did not pay. This is on
ly when advertising is done sparingly
and grudgingly. Homeopathic dos.
es OF advertising will not pay, per-
haps it is like half portion of
physlc--making the patient sick, but
cttecting nothing. Administer libcr.
ally, and the cure will be sure and
permanent. Some say "thcy can.
not afford to advertise. In this
country, where everybody reads the
newspapers, the man must have
a thick skull who does not see that
these are the cheapest and best me.
dunn through which he can speak to
the public, where he is to find his
customers. Put on the appearance
of business, and generally the reality
will follow. The farmer plants his
seed, and while he is sleeping his
corn and potatoes are growing. So
with advertising. While you are
sleeping or eating, or convcrsing with
enc set of customs, your advertise
mcnt is being read by hundreds and
thousands Of persons who never saw
you, or heard Of your business, and
never would, had it not been for
your advertisement in the news.
papers. The business men Of this
country do not, as general thing,
begin TO appreciate the advantages Of
advertising thoroughly. OCCASIONAL
ly the public arc aroused at wines,
sing the success of a Swain, Bran
dreth, a Townsend, Gcnin, or
a Root, and express astonishment at
the rapidity with which these gen.
tlemen acquire fortunes, not reflect
ing that the same path is open Is
:allSisssso dare t.snsss But it9napds
'ner0e and .fdith--tkc sarurer to en-.
able you to launch out thousands on
the uncertain waters Of the future;
the latter to teach you that after, ma.
ny days, it shall return. bringing an
hundred or thousand fold to him who
appreciates the advantages Of prin.
ters' ink properly applied.
9Th. Aroid catravagancc; ona al.
acays liye srithm yoN,' income, IF
yon can do 50 avithoW absolute star
vation.'--It needs no prophet to tell
us that those who live fully up to
their means, without any thought Of
reverse in life, can never attain a pc.
cuniary independence, A brief refer
cncc to my history may, perhaps,
serve to illustrate this part of the
subject. BY the death of my faith.
cr in 1926, 1 was thrown upon
the world at the age of sixtcon dc.
pendant solely upon my own re.
sources for support. l never found any
difficulty i'll making money, but the
thought did not occur to INC (during
the fifteen years of trying to snye. At
one time, when lotteries were lawful
in my native State [Conncc ticut1 |
was extensively engaged in the sale of
tickets and my profits were enormous,
sometimes as high as five hundred
dollars per day--but 1 thought very
little about trying to lay up money; l
could always very easily manage to
cxpcnd my income, let it be cv-
cr SO great.
In 1911, purchased the Am.
crican Museum in New York, with
out dollar, for l was not worth a
dollar in the world. But 7 was ncy
cr dIshcartcncd l always felt that l
could make money fast enough, if
! only set my mind to it. remember
meeting Il friend in Broadway a few
weeks before | came in possession of
the Museum.
well, says I, 'A1r. A., I am
going to buy the American Museum
Buy itn says lie for he knew |
had no property. What do you
intend buying it With"
Brass for silver and gold |
have nonc.'
It was ever SC. Any body who
had any connection with theatrical,
circus or exhibitions business from
Edmund Simpson, manager of the
Old Park Theatre, or Wm. Niblo,
down to tho most humble puppct
woman Of the day, knew mo per-
fcctly well. Mr.. Frances Olmstcd,
the owner of the Museum building
'now deceased noble, wholcsoulcd
man as one often meets with, hay
ing consulted my references, who
all concurred in telling him that /
was a good Snowman, and would do