Worcester daily spy. [volume] (Worcester [Mass.]) 1850-1888, 1853-06-07
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TUESDAY. JUNE =. 1883.
Planners advertising agency.

ed an agency through which the business men IN
tho largo cities Of New York, Philadelphia, and
Boston. could transact the business OF advertising
their various wares over wide extent OF terrific
nv, upon fair and equitable terms, and with the
least possible trouble to themselves. In the hrst
place, Mr. Palmer took pains to obtain lists oil all
the newspapers in the United States, and he kept
at his various offices files of all the principal
newspapers, and record, showing the clrcn'a-
ton, politics, &C., Of the various papers Tor
which he was agent. He dealt fairly, and paid
nromptlv what he agreed TO. The press and the
public appreciated his enterprise, andas Inc ousi-
ness increased he realized it is sald,a harvest oil
pro6ts TO himself, as the just reward oil bis zeal
and energy, and this was just as II should be-
But. as is the case in all branches of business, Mr.
Palmer,s success inspired others 10 60 and do
likewise, and new agencies from time 10 time
were established in various places, by men of
character and enterprise, with the same motives
that probably inspired Mr. Palmer, namely, TO
gain livelihood, or a competency. For one, we
will not denv that we regretted, at the time, such
a rivalry, for we feared the press and the ad-
veriisers would both be the losers, by their IN
derbiddiog with contractors and customers, who
always wish to get the greatest amount OF adver-S
Using done at the lowest price. Still, the right
of others to engage in the same business Is per-
fectly ndisputabie, and we never have seen, and
do not now any justice or propriety IN closing
our columns against the advertising fayors Of any
man in the community who wishes TO advertise
any legitimate business andis willing to pay for it.
Mr. Palmer, however, seems 10 have thought diff
ferently, and shortly after the establishment ofthe
first rival agency, he advised us that unless we
would acknowledge him as our exclusive agent,
vertising to this office. A similar course Of arro-
giant dictation was pursued by him in reference 10
other newspapers that we know of, and probably
towards all; and the resalt has been precisely as
we should expect. The leading papers through
out the country have spurned, as we have done,
his threats and proposals, and the list Of papers
for which Mr. P. now adyeriises himselfas the ex-
elusive agent, has dwindIed down until it en-
braces but very few Of the leading bust
ness papers while it contains most of those
which are scarcely ever heard of in the great
marts oftrade, except upon Mr. Palmer's sched-
ules.
We have not the time, is it necessary to our
present purpose, to anayze the list of papers
in Massachusetts, which Mr.. Palmer parades before
his advertising customers, with such tremendous
flourish Of his brazen trumpets, but we would refer
all persons who may have oceasont to consult him,
to the list which he publishes for June, and for
which he Processes to be the exclusive agent, and
ask them to note this FACT that that list does not
contain single one Of The leading newspapers in
any Of the most important business localities of the
State. The Springfield Republican, Lowell Adver-
liser, Lowell Courier, Fitchburg Sentinel, New Bed
fork Mercury, Salem Gazette, Salem Register, Lynn
Bay State, Fail River Monitor, &c., are not npon
it, and upon FOR the that their publish.
ers have too much selfrespect too much ndepen-
dence submit to the arbitrary dicaton, land rdic.
ulous assumption of man who would made a monop.
y Of business which should be as free to every one
as any other and who strives to carry his point, BY
coercige attitude towards the press the tendency
OF which is to sacrifice the best interests Of those
who employ him, and from whom he derives his
support.
We presume il is matter Of little consequence to
those papers have named for it certainly is to u.s.
whether Mr.. Palmer sheds upon them or not the
light of his benign counenance, but il is mat.
ter Of very great Importance those merchants who
make their contracts with Palmer, under the i'm.
preston that their advertisements are to have the
very widest publicity, and pay him accordingly,
whether they appear in the most obscure, or the
most widely circulated Journals, and we are confident
that they will look into the matter hereafter for
themselves. And here, although this article has
already exceeded the space which we had designed
TO occupy, would also call The attention Of busi
ness men Of Boston and New York, 10 the following
extract from an article in the last number OF the
Vermont STATE Journal, published at Montpelier,
which, while il confirms what we have stated
above, contains, besdes,an analysis of Mr. Palmer's
Agency operations in the Green Mountain State.
v. B. PALMER's ADVERTISING AGENCY. The
N. Y. Tribune has recently complimented Mr. " n
Palmer very highly, but at the expense of the RIGHTS
and best interests both Of advertisers and PRIMERS
The Tribune should correct the matter We will
not undertake 10 lel what Mr. Palmer,s
course to others has been, but we will tell what Il
has been 70 us For some years he chose 20 Sc
lect our paper for advertising, both for the Boston
and New York trade, and we were pleased 10 serve
the public through him; but il SO happened that We
were equally pleased to the Boston trade tkro'
Mr. S. NJ. Peuengill. Upon this Mr. Palmer re-
qulted us 70 make him sole agentfor u.s. We replied
thai il he required the principle OF hay.
ing but one agent 10 Boston, we would choose eli.
Their Mr. Pettengiil or misunderstanding that he
(Palmer) was then our only agent at New York,
and lnquiriug whether he would continue 10 act as
such there. lie replied that he would mol be agent
for US aayUhrs except, on condition that we wouId
make him an exclusive agent wherever he had off
ces. We refusedthe condition. telling him that was
wrong. ltamo,mted TO pledge, which he onch,
not to require and we ought not to make-a ple1oe
90 close columns against advertisers IN Boston
New York, Philadelphia, &C., inllsss Aev ord,rtd
them through Palmer. Palmer next ordered his Bes.
ton clerk 70 forward more advertisements ID ,he
Watchman and State Journal, and said ike order
woald be given IN bis other Offices. We notified him
that thswas unnecessary, wonld ,eceiue no or
ders from him any way--which we admir-, was not
the right thing but j. is just exactly what Pal
inBOlence tempted us 10 say. ..aa.. !.