The Davenport gazette. [volume] (Davenport, Scott Co., Iowa) 1841-185?, 1853-06-09


ADVERTISEMENTS IN THE LAST CENTURY
Advertising has come to be prodigious insti-
tuition: but its origin was humble. A lady
who has lately written a history of the fine
old English town of Norwich, gives some
amusing specimens of the advertisements
published in the journals of that place hum
dred years ago. In the year 1873, new
book was advertised thus:
"'An Authentic History of the Ancient
City of Norwich by one Thomas Eldridge,
who also could provide his customers with
meat anna aiaa --.--- { -
About the same date appeared the an,
nouncement Of anew arrival from London.
This is to give tice to all persons in
the city, that right over against the Three
Feathers in st. Peters of Hungate, there is
enc lately come from London, who teacheth
all sorts of pastry and cookery, all sorts of
collering and pottng, and TO make rich cakes
osall sorts. and everything of that nature.
She teaches for d crown down, and a crown
when they are fully learned, that her teach-
| irg- so cheap may encourage very many to
| learn"
! In June. l70S, dealer in the national
commodity of malts sets forth his kind inten-
Itions to his customers as follows:
Mr. Augustus de Glare. Of Norwich
Thorpe, have now very good malt for retail
as be formerly had: if any of his customers
have "a mind to take ofhim again, they shall
be kindly used with good malt, and as cheap
as ANYBODY can SELL You may leave your
orders with Mr. John de Clere, Hotpresser,
living right over Ducking Stool. in st. Mar
tins OF the palace Of Norwich
The mention OF the Ducking Stool, in the
above. revives historical "reminiscences not
few Duckine in those days, was part of
the regular and irregular administration of
the law. to witches. begears, vagrants and
other undesirable to-be-got-rid-of persons.
The advertisement annexed is of somewhat
later date.
"Notice is hereby given that on Thursday
and Friday next. being sixth and seventh of
June. 1884, = coach and horses will set out
for London. from Mr.. Thomas Bateman's St.
Giles, and perform the same in three days.
NoTE.-The coach shall either 90 by New
market or Ipswich, as the passengers shall
agree"
The distance from Norwich to London is,
we believe, scarcely hundred miles. A
very curious specimen ofthe Norwich Cour-
ant opens thus:
"Whereas, Mrs. Cooke. at the pastry shop
near the three steps, has charged Mrs. Hav-
ers with embezZiing to the quantity of two
yards fpadashway. out of her suit of clothes,
turned upside down two years since, and
made at first for much less person, the
clothes having beenviewed by several man
tua makers, the same appears to be most
malicious SANDER. etc
These advertisements afford another Illus
tration of the remark, that, for historical
purposes the advertising columns of news
papers are more serviceable than those more
pretentious ones which are devoted to the
editors cable leaders" or s.our own cores
pondcnt's" circumstantial narratives. We
venture to assert, that better insight into
the life OF England, i'll the eighteenth CEN
tury. could be obtained from ludicious col
lection of one hundred advertisements from
old newspapers. than can be CLEANED from
the whole of Smolletts tedious history Of
kings and cabinets-N. Y Home Journal.