Portage sentinel. [volume] (Ravenna, Ohio) 1845-1854, 1853-01-12

taees of advertising. The article went on to il
lustrate how many fellers had made their piles out
of the meanest capitals simply by advertisin', and
| decided at wunce. pertickerly as had raised an
idea from the subieck that it was the way for
me ter go about it.
"What was the way1'' / inquired not compre-
hending him.
stBy advertisn,' returned Sam.
eyes, WELL you said something about going
about it. Going about what!,'
"Raisin pile returned Sam.
Cali right understand-go ahead
And as resumed my segar, Sam Swinton con-
tinued his yarn.
81 arg'd the matter this way said Sam, F'that
an advertisement travelled wherever the paper
travelled, and everybody knows that they 60 INTO
all the outer the way places IN the State. so
thinks I, a good advertisement will be sure to
ketch the eyes of some of the softes OF the nter-
or. and if it does, who knows but what they'll
give feller a lift. Here goes for a trial at all
events So takes store of puke who, be-
cause talked upright, didn't want the rent in ad-
vance. run in lot of truck that l had on hand
and which was SO old and unavailable that l
could neither sell it nor give it away-hung up
my single of f.Sam Swinton, Commission Mer-
chant put "a swingin advertisement in the two
papers published in the town, got couple first
rate puffs from the editors to the effect that
was responsible as well as some in trade and
then | sot down to abide by the eschew of
events.''
"That is of the advertisements"
aPrezactly. WE'LL hadn't been STORM it
long when planter in the interior of the State
-''s
s'What State, Saml''
ssIndyanny, of course-consigned me four big
boat loads of corn on commission, with instruc-
tiois to selIit as quick posserable and then
write him so that he could draw on me for the
pewter Thinks I, as had the stuff put in the
store, there aint nothin' like advertiser, It's the
only way of maxim customers And l laid my
self out to sell the corn.
"And that didn't take you long, Sam, of
course.''
eyer might bet barl of Mongyhely on that
Bob, with all the chances to win" replied Sam.
Eyer see, the other merchants in the town-and
some on em' drive stiff trade in business, tell
you-couldn't come within thousand miles of
me in price, could undersell their boots off on
'em, and they couldn't help themselves. Some
on 'em tried to back up again me by putting their
corn down to the LOWEST market price, but it
warn't no sorter run mine down at half
the usual prices, and they had to knock under
They grumbled orful und declared that was roo
inin the business, but it didn't make no differ
ence. continued to sell so much lower than
any on 'em that they at length gave up all idea of
competn with me, and had the markit all to
myself until the last bushsl was gone. To bel
sure,'' observed Sam with one of his expressive
smiles, aI had the advantage of the pukes-they
expected to pay the owners for their corn, when
it was sold, whereas T."
sHad no such intenton,' said l.
aNot the least on it," said Sam, sit was agin
my principles, and always had been Well, my
competitors, jelius of my success, commenced
BLOWN agin me everywhere; but instead of hurtin
on me, it did me good In short time got my
name up as the cheapest and quickest corn dealer
on the Wabash, and the planters began to con-
sign their corn to me so fast that came to con-
clusion they must have been mighty anxshus to
get rid of it.''
"You never expected to pay them dollar, l !
suppose Sam!''
'sNot the first picayune!" answered Sam
"But went on seln There's large markit
on the Wabash for everything-even for corn, if
yer put it low enough, and as I went in for the
big markit and warn't perticklcr as about the
prices, the way naturally hauled in the pewter
was enough to send La thrill ofjoy to the heart of
dying christian When was feicitatin my
self on the luck which followed advertiser, I re-
cevedsa letter from my first customer, wantin ter
know if had sold his corn yet, and eff so ter let
him know,so that he could draw on me for the tn.
AS his plantashun was away in the interior, l writ
to him that it warn't sold yet, and there was no
tellin when it would be, as money was SO orful+
tight and more corn in the markt than there
was any demand for. This shut him up for
month or two, when along came another letter,
which answered as before. l didn't hear from
him agin nigh unto eight months, when he writ
me saSeK letter, stain that he was hardup and
must haveshe money, that | must sell the corn
off at any price, deduct my commission and let
him know what the balance was, SO he could
draw on me for the amount. This letter took me
oii VI hooP, ds Hdu UGH plttlH Oh lHe stltiiH
with all my correspondents, with the intention of
maxim slide. However, thinks 1, I'l1 give this
puke small sight out of a feller feelin-for
I've often known what it is to be hard myself
The puke's corn came, even atthe prices at which
soldit to four hundred and seventy five dollars,
and thought, seein that Twas SO easy and doin
tall business, that it was nothing more than fair
that he could have part of the pewter, so I set
down,made statement of the account and sent it
to him. The dockyment ran thus: