Eastern times. [volume] (Bath, Me.) 1846-1857, 1853-03-17
MISCELLAN Y .
Spring Business.

Now that the spring business has COM
menced, it is The time 10 advertise in the
newspapers. Those Of our merchants who
neglect 10 do this are most surely The losers,
no matter how much business they are dt 20
even if they are as we'll satisfied with their
prospects rs man ever s, hey will eventual.
ly lose ground If they do not ADVERTISE
Others. not so well sat SIZED, those who have
business TO build up, seize upon The col
umns of the newspaper, and tell The whole
world OF buyers that they TOO have goods 10
sell at taking prices. The customers, TOO,
have began TO think that those who adver
Iise can afford TO sell cheapest, that they are
'HUe traders, and il they do nothing more the
first time, they will at least examine the
goods offered before buying elsewhere. --
Thus, those who do not advertise what they
are doing and what they can do, gradually
lose their custom, 10 the gain Of ihe more en-
terprising ia the same line of business.
But everybody does advertise in a greater
or less degree in some shape or other-bv
cards, by circulars, by drumming, by sign
boards, by handsome display of goods in
their windows, or in some other way. They
must take some method to tell people what
they have TO sell. But they take deal Of
pains and goIo great expense, and do every
thing and anything 10 increase The number
Of their customers, tut the very way which
is easiest, most direct, most etiectual, and
altogether the cheapest, viz: By telling their
story IN The columns Of tUidely circulated ne,Cs
paper. Is il MOI so? Think for one moment
OF the vast influence of tie press; re-
member that if you wish 10 carry torwaId
any great project, build railroad, get up an
opera house. company, build hotel, start
bank or insurance office, the very first man
you run to for aid is the editor OF the news
paper. You wish 10 tell the public of your
project, and at once the editor is the man to
do It for you. This is advertising. Ii is not
always paid for but it is short cut to the
accomplishment ofthe object in view.
Very well from all this the conclusion is
inevitable that publicity is the only means by
which one who has goods 10 sell can find
customers for them. If il is good 10 tell
hundred persons that you can give them good
bargains, il is much better to tell thousand,
and so on TO The end Of the chapter. The
newspaper is the means TO be used for this
purpose. Ii goes everywhere and tells your
story to thousands al tile same moment. Ii is
10 the business man better than capital, for il
brings Tim customers, which capital will not.
IL Is Ill IeaIIty the poor mans cdpHdL, and
when coupled with enterprise aud activity,
honesty and determination, is better than
gold for loundalien. When all are com.
bin ed there is no such result as fail.
We know very we'll that i, is the habit of
some TO undervaIue advertising. Articles
like this are too often set down as but The nr-
guments OF an interested parry, and are
passed over without thought. This is not
however, always the case. There are those
WHO study every way and use every means
to give publicity TO their business and -
mark the staIement-lheY will always he
found among the most enterprising and sue.
cessful of our business men. One word OF
advice in conclusion. If you hare goods 10
sell, TELL OF IT !-BoS. IrdU.