Eastern times. [volume] (Bath, Me.) 1846-1857, 1852-09-09
Fortunes made by Advertising.


of making Money an extract has been TAX.
en-, and is going the round OF the provincial
press, pointing out the facility OF making
immense sums by the simple process Of con-
rinuous advertising. Doubtless large sums
have been, are, and will be made by such a
system by certain persons of ability, who no
doubt would make their way III the world il
cni'ed upon 10 play different parts on the
great stage Of life; but 10 suppose that men
10 general, must, as a matter of course, &C.
qulre wealth by such means, is as absurd as
10 una gne that all the pennies and shoe.
Tess OF London are capable Of rising to The
a'gnity and wealth OF an alderman or the
'ord mayor of London simply by reading
The Young Mans Best Companion. Nom
ey is not SO easily made as the writer of the
article referred to would lead nenple to sup.
pose; u u be SO, lew need be poor. But 10
our text: fortunes made by advertising
Undoubtedly the greatest man of the dsy az
an advertiser, is Holloway, who expends the
enormous sum of twenty thousand mounds
annually IN advertisements alone; his name
rs not only to be seen in nearly every paper
aud periodical published in The British Isles.
but as if this country was too small for this
individuals exploits, he stretches over the
whole OF India, having agents in all the diff.
provinces Of that immense country, publish.
ing his medicamenls in the Hindoo, Oordoo,
Goozratee, and other native languages, so
that The Indian public can take he Pills and
| Use his Ointment according to general d.
rectlons, as Cockney would do 10 within
the sound OF Bow Bells. We find him again
u. Hong Kong and Canton, making his med
icInes known 10 the Celestinls by means of
Chinese translation. We trace him from
lhence 10 The PHILIPPINE Islands, where he il
Circulating hrs preparations in the naive lan-
guages. Al Singapore lie has large depot
his agents there supply all the Islands 10 the
lnd'an Seas. His advertisements nre pub
ished 10 most Of the papers at Sydney, Ho-
bart Town, Laun, eston, Adelaide, Fort
Philip and indeed in almost every town OF
The BRUSH empire. Returning houewards
we find his Pills und Ointment selling NJ
Valparaiso, Lima, Gallon, and other ports in
the Pacific. Doubling The Horn, we track
him in The Atlantic-Monte Video, Buenos
Ayres, Santos, Rio de Janeiro, Bahia, and
Pernumbuco; he is advertising in those
parts in Spanish and Portuguese. In all the
British West India Islands, as also lle upper
and Lower Canadns, and the neightoring
provinces OF Nova Scoliu and New Bruins
wick, his medicines are as famlarIy known,
and sold by every druggist, us they are at
home. In The Mediterranean we find them
| selling mt Malta, Corfu, Athens, and Alexan4
drla, besides al Tunis and Other portions Of
The Barbary States. Any one taking the
trouble TO look al the Journal and Courier
OF Conslantlnopio, nIay find in these, MS well
as other papers, that Haoway's medicines
are regularly advertised and selling through
out the Turkish empire and even in Rus.
In ~ IN a nns IpStI - nor
exists, tho laws there prohibiting the entree
of patent medicines, liooway's ingenuity
has been al work, and obviaIes this difficulty
Ivy forwarding supplies To his agent at Odes-
sa, a port situated on the Black Sea, where
they filter themselves surrep!itrousy by var.
Gus channels, INTO the very heart of the en-
| pre-. Africa has no: been forgotten by this
! ndefatignble man. who has an agent on tho
River Gambia also at Sierra Leone, the
plngue spot OF the world, the inhabitants
readily avail themselves Of the Ointment aud
Pills; thus we can show our readers that
Holloway has made the complete circuit Of
The globe, commencing with lad a, and end
ing, as we do, with line cape Of Good Hope,
where his medicines are published in The
Daich aud English languages; and while
speaking Of Dutch, we have heard that he
has made large shipments TO Holland, and is
about advertising in every p'per or periodi-
cal published IN that kingdom; we might
add that lie has also started his medicine IN
some parts OF France; in some portions OF
Germany; as also in some oi the ltelian
states. We lave been at some httle trouble
10 collect al these lacts, because we fear that
! the article etore alluded 10, he Art of max
ing Money IS calculated TO lead people 10
spend their means IN the hope (as The author
| oT n
pounds ia six years for their pains, by hold
ING up san easy example 10 follow, sIrh a
man us Holloway, who is really Napoleon
in his way. Many may have rlie mems, but
have they the knowledge, ability, energy and
prudence necessary2 Failing in any OF these
requisites, total loss is certain. Holloway
is Il nIau calculated TO undertake any enter
prise requiring immense energies Of body
| and mind. He has made large fortune by
his lal'ors; and is, we should suppose, every
day greatly increasing his wealth. Ol course
II is not tosnr Interest to deter the public
from adverIslng; but as guardians of their
interest, we think It our incumbent dury 10
place lighthouse upon what we consider a
dangerous shoal, which may, perhaps, Soon
er or later prevent shipwreck ami ruin to the
sanguine and inexperienced about 10 navi-
gate IN snch waters
The editor of the 'Edinbureh Review in
a number published aboui three years ago,
stated, TINT be considered he was making a
desirable bequesl 10 posterily, by handing
down 10 them the amount Of talent and abil-
iiy required by the present class of large ad-
verilsers. Al that period Holoway's mode
of advertising was most prominently set
forth mud II these remarks, conJointly with
his should descend TO generation 10 come,
il will he known 10 what extent The subject
of this article was able o carry out his views,
together with The consequent expenditure
IN making known the merits of his prepura-
lions TO nearly The whole world Pictorial
Times, London 'ceekly paper