The weekly Minnesotian. [volume] (Saint Paul, Minn. Territory) 1852-1858, 1852-12-04
Hiuts ON Advertising,

We cut from our exchange papers and pub
iish ior the benefit Of our mercantile readers the
saeJoined paragraph on the benefits of adv er-
tisiug:
Our merchants are doing the handsome thing
In informing the people where the good bar
gains can be made, for proof Of which see our ad-
Verusng columns. 1t is just as certain that
the man who advertises freely will do the bisi-
ness, as it Is that every body likes to buy cheap
ana good goods. II man has got goods that
are not tit to he seen bought it is sensible in
him not to inform people what he has got, nor
invite them 10 look at his stock The same
thing is true of all branches of business. me-
chanical trades, &c. People look in the papers
now If they want information in relation to
all these matters, aud the man that wants
their custom must get it by reaching them
through the public print.
ION, fudge!' says some old granny Of
man. :! that is all to get few dollars out of
me for advertsing-i m too smart for that. If
any body wants my goods Or work. | think
they VIII md me, advertise. think I'd save
that money Very well the printer is not
half as much loser as yourself Try it for a
year, and then come to a painful. realizing
sense that your ncighbor has entirely outsrlp-
pea you IN business. and wonder why it is
that everybody is running to him when vOUr
goods are as good as his. All, there's the
rub. People will not believe that man has
got good goods if they are not good enough to
be advertised. 'That's the way they all do
now, and if any man pleascs to be singular
let HIM do it at his own cost, we have warned
him in due season.
BENEFITS or ADvERTfsTNG.-The American
Wing Review. in the course OF long article on
the benefits resulting to business from adyer.is-
ing extensively, relates the following story
A few literary adventures were one day dis
c"sslng their own embarrassed finances in
cafe at Paris. One Of them grievousy lament
ell, Ill particular, that men of talauts should he
so Ill paid. whilst by the mere advertisement
OF his .'Polynesan Pulp" one jacques Robi-
net had become so enormously wealthy.
"Bah J" exclaimed young man named Car
dan, who afterwards destroyed his intellect by
excessive dissipation bah. If YOU want
fortunes like Jacques Polynesian Pulp Robinct
why not follow his example? What say you,
gentlemen, shall we start company for the
most wonderful medicine in The world. Every
thing nowadays. is done by advertising, and
all we want is the capital to advertise Fer
my own part have no money, but I devote
my watch to the demon of speculation"
And my new coat said a second
:" have twenty fracs 10 spare said third
~ have nothing to offer said the fourth.
but myself will give up my dignity as a
gentleman. and roll the bread pills OF cork the
coored water in the vials.''
With such slender means was commenced the
establishment Of " Immortal Wine,' the most
wonderful quack medicine ever advertised
Cardan drew up the prospectus. and got
hundred thousand copies struck off on credit
In an obscure room in the Marias the friends
themselves manufactured the precious clixir-
They found an agent for its sale i'll poor drug
gist's shop, in the Rue Montmarc. All the
money was spent in one burst of advertise
ments in the papers. They boldly announced
the elixir tho discovery Of years of study
and experiment, and referred to a host of i'm
aginary experiments in different departments
of France and in foreign countries. who accor-
ding to their own accounts had in many cases
reached to the age of one hundred or one hun
dred and fifty years, without feeling any symp-
toms of decay.
Cardan himself who was stranger in Paris.
impudently boastcd of his own two hundred
years. and like Cagliostro. related with delib- |
crate audacity his adventures with people of
a by-gone age, In the full tide of its success !
the imposture was stopped by the interference
of the police but Cardan and his friends real !
lied an immense sum of money by the specula-
ton.