New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-10-23
b. b. 11almer's Column.
DALMER's AMERICAN NEwspAI

DALMER's AMERICAN NEWSPAPERS
Il AGENCY.-Horace, the Roman poet sPoaxs VITA eJn-
t,npt " lnItLoTs and calls them servilo nerd fok
III. ush not the Litheg ntesolce, ness
n, f hi their tart IN tho business OF the rord Nolins
liLiistOrs a test by watch
uoge tie value Of any novelty II q I'd vi
tttos about anything may be there 10 DmstlI
soud IN IT. jest crowd OF sesbrds h5verns above 40
Cter ight things carried along by tls cur
rent. 10 show the seod and direction " H. wtaJat
helping the the ieAt increasing its volume.
II want assuTauco-which We dD nOt-thas our
OF admirable md song ahead psJ,-
rtruuy Should Ind It IN the iees Tia. several pessJls
along which they have WIT enough 10 perceive Ist
lead tho eLd pEVptTy ioiiowed, to sdoccs-thJasi
whether Is nay cad them H. suce.ss quo another gus
ton But the field - broad ana 1hey vail have
who neIii it-scc Cruus 10 LJId Ne.SOu : motto.
t1i the last ten Yeas we have been n&iug plan and
perscLs AID - 80 pretend 10 NJ epg-righf 10 mass
Only make the sro!eHes vi systeIA sGhcIog ole We
~ to that ouIs has no cOnocon wt aay others who
ta'crso Ltn :. a. a seeleies Az e Nofths.L >a'rs ouf
facilities for do-S III that ErDts IA tie ilo tnat 20
have struck the number aud cAasr OF ths pa
res which have oOnd,d 70 The exclusive agency en-
be ing the bts and nvst widely circulated Jour1as VI tho
sts aud towns III the various psTs d the c0dItry-le
sysi, ard regularity vita which our business dous-no
o1l erence OF ytas Which have had Of rms nrtod Of
eaI.yl eOge Of tho peculiar clsrtctrr aud
v.us Of the serrs districts country and hc cJasvq
.Gse with which meet tho wsnrs AID co.sit rue
Interests OF advertising friends We Anj" 1nH tls
Aha spp.io's Of oqr business are beyond AL conpe
tti0n Sut th they shall be still further improved
BET aoi earnestly INJECTED TO TIE benefit " tas
business lubc tbs system. vi ouir Is MOI ~loS tAi h
chLe tor making money We a2r the pnds " nyunsJr
in ard that NOM strong eeruai ee.inss "lSh Jt
nty lie supposed 10 do merely COR the s,Ss vi tue MT
proce,cs W. d. why should nOt have tae ss
faction dear 10 every the c,zon 81 Ste, Of dug
something H. 10 ais day ana g'ier ;Elns
T. .n,W er he adteyi;sensni which every bJuai
notice. Although graf man IN our vn esi n1on
Fourier, the Frenchman We Go not see Wy "o also
shouid Ty ard leave marx upon the Industrial pro
gress cf cur Latve country
PROPER MODE or ADVERTISING.
There slwsys r'o ways Of doing Thing night one
and wrong ore ain god thing II .e!i may % tIrled
nom iis lurOse by tue mode III winch u Is appcd fa
the with ADVERTISING wen VITA most s.nSs FIR
want OF Judgment IL the caoiee Of them SINE modes o al
verung are nearly o. bd as hone az AL IneTo are t1J.
who sG,se their eros % advertise b.. aOt capable VI
showing h0l 4 book lately written with The nile
bow Observe - another could also be wrsa
hoe sSrcfiss Advertising very good Aad az
But any IndEcCs you 10 eat without Judgment
measure he bng u DO black IN TIE lace, aud 70 TAG
lis cur eesi and duy rot merely to lead people to al
verse butte co 50 properly and Gds'le4 Being pFlctc
" acquainted with The sobect, shall not
whose soCosdo not saita certain district 10 advertise
psltIs u that Instruct We vail send the aavssrn-aE
where will be most promptly and .tctory an.~erel
OF we may st ITO favorable season. We
Will depend the eEeafnstAEe, VI each particular case
md the Judgment anu discretion winch
~syseIercIS IN orr Ineslstion -
There are two things OF Which vii always rely for tbs
prosperity o.. system FiIs the eoaseHe %
mtnd - iueh adyeiE nz and DO more tnin SUITS nin
and secondly, the ksLedge 1sJ I>I!>s ~1Ich
kGytinser People there arc VI ADVERTISE Pientiuy and
yet do Lot reap commensurate beleh Toe reason 49, iey
work the dark. knowing tue they follow
the thoee blind themselves We sdvse people
what do csutiUus 1tegbe way to SUIT aer several
nect ts-hte honest physician who orders much
MEDICINE m for his pstlents DAD 10 sors while one
belonging the sOthecay class be found 10 advise
bsk orrg>to orae half the gapots his shop -
be enItied down the throats OF MS Invalds
know ledge of the places ard papers IN which MAJ
foBF much 70 nin tbs
al, themselves That knolstgs Ia
the fullest PALsEss Ag,ncy and t-oSe wno rely
upon will have the comfort Of knowing wnl they about
what they pay their money for no .isat eonio'i tns -
the tines 40 sf present.
EI'rart. ~ Par Toy, Of Boston Sandy N-vs
"As we have before aid advertising Is bCsnsss in II
ssn sn6 ou slit be thos only have ls
n their particular study The grand prncpe VI hs sub
division Of abC- applies beautifully tlls case BY n-11s
Ct tspee.a Agency the siveTsr for s1e sAne mOnsy
that G. r;sil LIN 5-r C. 's1lsied would
have them Distributed tbc-e paPers-and toose only
where hsy are bound 20 be read and certain 70 Orins
tom Surely thai angle ndncen.ut If there 10
OILERS . sufficient outweigh every argument tR.i inter-
s.f,a bring the employment OF CON-
pxt,ut Adv, rts ~ Agent The doctor lawyer
employ. because they nave made subject study
and IN ke shOad proit ssDns H.n % sn2ioTod
uLo by slrvvdus and study he uired sx IN toe
srce OF advertising The VINO doe. MS own pa-selns
and law hes qusck IN hs physician and fool iOr a.
client What shall say, then, VI I'm wno does as
sdversrsf Nothing except earnestly eutr-a. am - con-
sgt his BY employing sr-Pons bic SUBS, tn,s
We do not s.y ,mpOy b. PaLssR bseausc u eerrl1
that every hes hs let 10 appreciate tao enierrs
that by dut OF long perseverance, hzs succeeded IN csso
.hps besis<ss viii sage LIN out tom ma
host OF who copying the plan wh.cn n has ma
vd now Try 10 dispute with him the eie u yuolc favor
On that point say Inure. - Mr. fAiNES- wac2 ne
IT,. 81 ~ s-@ak ftr nir-s-.,~