New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-08-02
1)aImer's ColuMn.
DALMER's AMERICAN NEWSPA-

DALMER'S AMERICAN NEWSPA-
/ n PER AGENCY.-horace, tie Roman poet speaks
with contempt oimstors and calls them seryile herd
Yet, though not the highest order Of human Intelligence
these men fulfill their part business OF the world
Netting made In vain. mitaors form test BY which
you may judge the value OF any novelty live see crowd
Of mitaOTs about ylL2. be sure there Is some
thing good IN II just crowd OF birds lowering above
the let the people hst shoal Of fish is under
meath straws and other light things carried along by
tho current show the speed and direction of it
without helping the stream Ia the least OF increasing its
! volume.
/ live want any assurance-which DO not-that our
systtm ofadvertsng is admirable and going ahead
have htched themselves pan and CHI
ing along road which they have wit enough perceive
though whether may lead them to quite another
question. But the field is broad aud they will have
success who merit it-accordin2 to Lord Nelson motto.
For the last ten years nave beeh makuS plan and
peIectipgt and as nee pretend to no cpsygf we must
only make the erceHc OF our system sufficient one We
wish 70 thai ours has no connection with Others who
advertise newspaper agencies In the Northern States Our
facilities for doing all that We profess Ia the e that We
have stcb out lie IN the number aud character OF the pa
pels which have conided 20 the exclusive agency
bracle the best and most widely circulated journals OF the
cites and towns ID ths various parts 81 inc counuy-the
snd regularity with which our busnessis done-the
experience Of year, whkh have had Of the method OF
carrying on-"ur OF the peculiar cnarac-er ano
wants Of the several districts Of country and the consequent
with which meet the wishes and consult the
interests Of our advertising friends We know that the
End appliances Of business beyond all cOmpe
Such they they shall be still further improved
aswe get along and earnestly directed tho benefit of the
business public This OF ours Is not altogether ma
chine making Money We take the pride ol an inventor
I'm ID sud do that from strong paiena Feelings which 9TH
may be- supposed to Do merely for e Of the net
cesds We do not rly should not have ths sssac-
ton dear TO every 'ue citizen Of State OF doing sone-
thing IT, in his dag aud generslonsomethng by
which people may remember him when he ~ gone away
the adreyfemen which every man IL bound 70
notice though not great Ia est nation
20 Fourier the Frenchmsn do not why also
should rot try aud leave marx upon the industrial pro-
gTess Of our nativecountry.
PROPER MODE OF ADVERTISING.
Tlsye - u " o a IA
and wrong and good thing 10 itself may be turned
from its purpose By the aode in which 1t applied tbs
IS the with advertising as well az with most things
FCrwan u Judgment In the choice Of them some modes Of
advertiser. nee bad at all There are hos.
VIC advise their friends 70 advertise but are not capable OF
showing hoD book was lately written, with tie tue,
Pow % Observe - another could also b. written 81 show
RoU 70 ddtcfe Advertising Is very good snd - eating
But II eUy man DCuces you TO eat without Judzmsnto or
measure may bring you 70 be black IN tho face and 70 mo
verge Of asphyXa.
IL Is our desire duty merely lead people 10 ad
vsrtlse, but DO Tr0Detg aud Gd cAy Being Prac-
caly scqua Dted v the subject shall not advise
hose goods d suit certain district 10 advertise IA the
papers Of that district We will send the advertisement
here Il vii b. most promptly and sasactJy answered.
r ~ NAV s- III 10 delay il u more favorable ssa.on We
will depend uTcn tie circumstances OF each particular case,
and The conscientious judgment and discretion which we al
Vays exercise III our medanon. ,
There things which will always rely Tor the
prosper of syse viz First the c0nsclce 10 recon-
mend much Advertising and no more, than suits nl-ns
and secondly the kH0tedge md J1clHies which
cradle ~ % advertise IN The manner most pfohtaoe 70 the
advertiser People there who advertise pelrully and
do benefit Inc they
g. 70 YORK me DARK not knowing the way Or ney follow
the advice Ct n Ose biz themselves We advise osope
what DO in Ineligible way, 70 suit their
raj honest physician who orders much
die "a fitting for his patients and no more whle0ne
belonging the spothecary class may found % advise
brisk Of to order half the gapos in bis shop 70
be emptisd down tie throats OF bis invalds
AknOwlecge Of the places and papers IN which mans
going advertise IL Of much 70 him az me
aovrrssmens themselves That kuorteige possessed IN
tie fullest At PALMERs Agency and those VINO rely
upon H. T have the comfort OF kno wing what they are
about what they pay their money for; no slight comfort
this, IS ne times go ar present.
Extract, ~ Pa Toy. OF Boston sunday Sews
AZ we have before said. advertising business Ia IT.
SCI and be ntrustsc TO those only who have made
Il their particular study. The grand principle Of the sub
Giy q labor applies beautifully In ths BY means
CT an especial Agency the advertiser Ter the money
that certain number of isolated notices would cost
have them dsb-t.d those pspers-and those ooly-
where they bound 20 be read, aud certain TO bring
Surely that gie inducsmsnt II there
ingenuity BRING against tie employment OF
peteut Adye sDg The doctor and the lawyer
mploy.d because they have made sub their study
and in Ike should professional be employed
who b. hreGnss snd study, has acquired skill 10 the sci
enc Of ADVERTISING Tie vino does his physicng
Al law hss qusck 6r biz physician and fool ais
client What shall say then. Of dim who does Ma own
ed srs :! NOning, except earnestly entrest MIN
sult ls interest by employing responsible substitute
that every who has the tact 70 appreciate the enterprise
st oint Of Js has succeeded Ia establish
s bgsfess, will at single him from the host
o. m Gt-s 10. copying the plan which be hes msured,
Try dispute with him th7 field pubic .gcr On
a. point say more. az Mr Palmer when he likes IN
perfectly able 70 speak FIR hmsefr
Fsyug now las fully space would perml gwen no.
or two the vast subject OF advert we have pfa
word for every wise mans At present there eo
vh0 GGreSe automatically but those fet5 rapidly
reosia0 Can that the t4ousas Of young drive
r.-7is 81 r osca c be content 70 plod tie oq svot
y-c'ys - hcir T,edeeessorsP Hsarcs aid re Yankee