New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-08-27
PROPER MODE ORADYERTIsINn

ss Fourier the Frenchmsn, we 40 n .s 80 onAnc'
should not try and leave marx uoon the iudss., -
pess Of our pstive country. ="
| PROPER MODE OF ADVERTISING.
There always two ways Of doing thing :, IA, -.
and wrong one and good thing 10 Itself nav ,,,,j
from u purpose BY the mode In which 10 apehed ~
s the case with advertising a. well vith MA mi, !,
For want Of Judgment 10 choice Of them sur
advertising bad zone at all There A., -
who advise their friends to ADVERTISE but soaAs
showing hoe book wss lately written, with the utls
How ~ Observe " another could also b. written 20 toc
hoo 10 odrte Advertising 10 ve,y rood: and sss,.
But II any man induces You eai without judsnspt
measure ne may srns you to be black the face ssd
1t desire and duty not merely To lead peou N A
vertte, but To do 50 properly and ddVsey BENZ p.cr
csy acquainted with the subject. We shall not sv.s NJ
whose goods do suit district ~ al yrr,ss Al ~
papers Of that district We will end the sdysrs. -
where IL will be promptly and satisfactorily answs,S
TIT to delay VI to u favorable se.su IA
will depend upon the circumstances Of each psria A..
and the conscientious judgment and discretion vheh n
ways exercise In our mediation
There two thin which Will always rely fos
prosperity Of system viz First tho 70 rss.
mend much advertising and more, than suit a..,
interest," and secondly, the koied9e aad Jaeit WA
bile advertise in the proftsb, a -
advertiser People there who advertise plenuy -
yetdo not reap commensurate beneht The reason ~
g. work the dak not knowing the way they 6Ds
the advice OF those bin themselves We sas D a
what 10 do IN cautious tntegibs way 20 st thei svS
raj necessities-ke honest MUSICIAN who order ma
dicine fitting for his pstents and no ~e Wits
belonging the apothecary class may found sn
brisk OF dugs-to order half the ealpots In his u
be empttd down the Threats OF his iuvalids
knowledge OF the places and ptpers In which uus
going TO advertise 10 OF as much consequence 10 him h
themselves That kOplsdos Ia possespda
TIE fullest extent at PALMERs Agency; and thoss Who M
upon IT, Sill have the comfort OF kno wing what they N
about hat they pay their money for no ssht coukS
| this, as the times go AZ present
Extract. BY Par Foy. of Boston Sunday Nevs
AS we have b-fore said advertising baanea ID
self and ought be ptused those only who have uss
IL their pa ticular study The aDd pncole Of the sk
division Of labor applies beautifully in tolls By sss
Of especial Agency, the advertiser Tor tho mosy
that certain number Of isolated notices would cost -
have them distributed those pspen- those oay
where they bound TO be read and certain bring a
TOM Surely that gle nduc, ment, there
sthers is sufficient TO outweigh every argument that
ested ingenuity brns against IN, employment Of
petent Advertising Agent The doctor ana tue lswyG
employed because they have made subject their dur
and In like manner should professional BE- empha
who, by shrewonsss and study has acquired sAi In lhe
OF advertsins The who does his own phyas4
and law has ausck tor his physician and bo ID u
client What shall we say, then. OF him Who doahsou
sdverspg1 Notoips except earnestly entr-st him ~
SILT his own interest BY Employing responsible suSsuuA
We do not say employ V. Il Palmer, became 10 scru
that every who has the tact appreciate the entsf
that by dn of Iona perseverance, has succeeded In sss
ing ne,c business will single him from The n
of imitstors who copying the plan which he has maud
now Try dispute with him the field 81 public fsad
that point say more. AZ Mr. Palmer when he hlse
perfectly able TO speak for himself"
Having now las fully a. space would pefmit given ~
or two op the subject Of advertising we have pnz
word tor every wise mans ear. a. Ws'enf Mere ar
oho odteyfise systematically, but those Jeo are r@ss
rreosin0 Can re erpecf that the h0'1Hds Of vcsq tps
ahead merchants rho wiu be at me head ~ a<s
ments Of their olcn pH be content 10 piod on " ~ ~
roo''tep Of meD predsees.o'st Hearen and ~ "a.
character forbid the spposon! Wheyeone adronsSss
in q fer gears hunoreds ioM. hmd 'na eossssS
nothing monster eneryy and enormous @tiay vGsr
a hearing Now Is NE golden tune MAKE MONTY wv
| before "uere be sir Rioh~onds Ia hefeid'
SYSTEMATIC ADvERrislNG.-Ths Hamilton lOho lss
hzenc.r thus does justice to Mr. Pslmer, the pioneer
perecter ofthe great enterprise Of bringing the n.~u
OF extensive and adv- isin hrouehoot'bs~s
- IN Daily TfenA
THE SECRET OF SELLING.--VoDey B Palmer, soms -
ago. strucn upon a theory which he deemed would s
revolution 10 Trade. ard al tne same time ufnsn mm
rev arc for his labon Since tnat time, win
sicuity and the most untirine eoersy ne hu
plan through evil and through good feport-eqasseai
nacity Of purpose by only great theorss OF ms
But cloud has come ov, r Whitney, chile Pslns -
the full tide Of successful experiment tie ne
gree brought into subsection the graf principe y,
agIed TO G. ntro- welding the mighty -ngns OF Isy
toI the ben, tof any and all who may hsv. suhneash
require It's assista ce. Many nan mas aeAoy - ii
ncb through his instrumentrlity and many more ~
follow. The worb 10 but besuD-the mighty yssn =,
partially in operation. But the day wi coon cons ".
man will readily think Of walking without feet OF ~
the inevitable coorss or sns. and 10 ~. vs.c J,
from The greatest wholesaler Of the city
retailer Of the smallest town aiiordiDs newslss
fell TO see it, and for those 1ho seiss W ~
bH of opportunity, Uho take the tide Of fortune al -
pho seize time By me Joyeioek, start nolo, and
phen their datOvy neighbors are begiantng 70 az ~
beginning. 81
I've have mentioned Mr. PALMER, the chief chsmfas
system attic Advertising We had the pleasure OF msn
acquaintance last fall lie un6ded his syssD and
10 u.s. and mus say have doubt Of their saesss
IL thorough business man. keen calculstor and JILL
fectly honest well enthusiastic In bis aims ".
have the prize ahead and endesvored 10 overssn
but the wisdom which pal ned was sufficient 10 pers>
he A put ali conpetl ion at bay.
Mr. PERKINS PERPLExED.-"iea can't see howhh'
Tew ksbuIy he's been OF asain--down 70 new 'on ~
wife, two children ana servant. Where unae o
gets money 10 spsnd III this way more nan On :, -
hadn't cent when he began, five yesn ago; NS ~
now-lives ont Of town. keeps horse. drives
every day. His expenses must be lsre-yeth no T-.SG
he gees hope there Is nothing wrong soou. V,d
Then look at the money he spends Tor snselHhe
that is enough 20 ruin any man don't care 90. 800
have been In business TOR thirty years ano go 20 II
OF these things Would - look vel aAns Wy -, -
TO Newport. ano staying there ght weeks 80
indeed sent her cheap excursisn-eu. 800 u
myself ] can't afford it-doDt take Id money ~ ~
IT, And then TO see man spend hs money, 80. 81
pie see his name In the paPers-aho seso 81, Ar 3
all about the country. Tewksbury oieeos noon ~ -
ity must confess They don't catch me 70 .nssssdt
how IL don't do good gotta iot OF esIas s -
co five y.as ago ana there they are IN the csa 100
BODY calls tor them. Ano then sose'T Tsss6G&
In snewspaper money thrown away -ssy w.
Ia fooi ano he must fail sooner OF later 'mIEs =
he was materially clever fellow, IL mus c. -
10 advertise than all the money iake' w. ~
would buy out trade 10 50 duli .xah
All he said about Tswksbufy wU true "a
slisht exception thar Tew ksbury In dsnse asat
The very thing that Perkins thought wouio -
| thst which kept him up. He began ou,lneS .ssnH
| out nj, brsjIs-be let the people understand
and what he he'd got 10 give them ~. I ,s,sssstp
sot A ar, AZ nun Of trade. which 10 conssnHy
klns lost bis business just s lat a. oe 49, "a ~
or went of-he took no steps 70 seIh voLn.kW
,.nes 1. tb.t n. il lust Iivfas upon ~hst Ne
80. 80 lie Rad better shat up his shop thm w
y 100 ,,,,a. ,xitbout advertising Resder uy~
NJ, r. tyscIs of our friend Perklnsf hyoesSf
-, mn vonr shop or pitch int this Erest
Son;t do The latter your creditors will pitch nm
shut you up. - ,hs ~
AnyxxrIsrsc.-Ifsny one wishes to lesp
Iosopby of Adyertising and TO ssceItala the
vanaxes resulting from It. advise nin 70 q. 80
v g. PALMER, who will open his eyes 70 ~ ssIet
siye him all necessary Information on ING ~
PALMER has long made this branch OF edccs ..see.
the whfle subject 10 familiar 70 him. ww.sspI
ouiniop thar any man who calls upon MOI - 81
some new eas upon this important sue,ecs fbT
think IL strange he had not thought OIL ~ - -
matter 10 simple enough, but yet tns peop Il 49,
,nornDt of IL because they have not gwen ~
.ratiop its importance demands reyous - ~
ns 4. vet 20 taks place and when II doca w M
surprised that Il did not come sooner - ~
V.B.PALMrR's NEwsPAPER n-..ssl1eSi
Hshed Agency continues % ENJOY me ~ -
press and the public. Whatever III n. HocsH
bis ssenta 10 promptly attended % sna 100 ~
very great obligations 70 bin, We AZ ~ bnl
he Z a. iovius the unlimited oonhaesSA d.
eoo1 Wisise u thoss whom ~ be =