New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-11-04
PROPER NODE OF ADVERTISING.

a. MD net ry and cave our nsrk upon the industrial pro-
sps- II our nsfive COUNTRY
PROPER NODE OF ADVERTISING.
Tier, are always ways Of dong thing nsnt one
and wrong and good thing IN tseh may 9e sniu
en- n. tnrc- bv the mode IN hich Il u apphed las IS
,bs case with adysrrii well a. with nost tAlnss
want 81 judgment me choice Of them some modes 0, al
nearly as bad Is noce al al mere ~ :,
Mo adv lee tholE tacs O. eayettss, bur arc 10y "a
showing Aor book was lately wrl'ten win tns III W.
How 10 Observe : Llothsr could also De "rtirh 20 sno
hc GGtc,sisc. Advertising very good ana 50 y eAtiue
But any induces you 70 eat without Judsren1 Ss
Hesut e may bring oG 70 De hseA IN the lace ana 70 Ae
Tour tesrs aud auty rot merely % lead people to Al
vert hut 10 DO 50 yrr and G8sisef. BENZ accal-
" acquainted with tie scbect shall not advise nan
whose sooos 90 not sslt certain district 20 saNeise N -
papers II that district We VIII snd nc sa'ctsene1s
WHERE vii b promptly and satlstaeory answered
CT RAY ri % decay 70 more tavorsoe season. We
VII depend upon The rcuIaAccse q et'n "
and the CONSCIENTIOUS jus-i-eis and al'Se'-1H N " ~
M , a. rb ch we viii always ely for the
prospeifv Of our system Ft the c2Hesc 70 recon-
rpe IS M rch alvrrtsng and no more - n SUITS man
uteftst: and secondly the kaorcdge GHd 1ifees waSh
eshe ne 10 advertise the manner most pEonAoe 20 me
peoris fifrc are who advertise plentfuy and
easra,e benefit The reason - they
o. tbo.e \. bp as themselves We advise people
what do cautious lute4sioe way 70 SUI, .1tiI
n,cesst esiae an hoscst pays clAA Sno GUS ~, N
medicine fitting for hrs PATIENTS ana 70 H'Je "s %
beorgt 10 he apothecary CAS- may ee ioIna 70 ssse
bgisk NJ OF druss-s o-aer ha tne s1pT " '''P "
know ledge OF the places and papers IN "h'h mar,
gong 70 advertise sot as much Consequence 70 ~ ~ @
advertiser eu q themselves. That kH0uieoc peSssSo "a
TIE extsnt at PALMERS Agency end those who rely
uron will have the comfort Of knowing whattAey are aoou
what they poy their money or no slight comfort '' IS
the TN 6 20 AZ present.
r,--,c,. ev P,r Foy OF Boston Sgnl,y News
As we have before said advertislng business N u
,l epd ough, 70 iutsed thOse only who have made
II their particular study The grand principle Of the SUD
DIVISION Of labor applies beautifully IN thus case by means
SPECIAL Agency, tie advertiser Tor the same money
hat certain uEbsr OF isolated notices would cost can
have them distributed over those pePefs-Hnd nos ony
where hey bound 20 BE- read and certain 20 BRING Gus
tom. Surely that single nduc eineht eNcu II 'e'e -,
others - sufficient outweigh every argument that inter-
ested Ingenuity can hr. the employment OF COM
p,tent Adv rtls'ng Agent Inc aoSlor ~ ~. r,iv
employed because they have made one sub ec her soaS
and Ia Ike msnucr should prof ssiona Hl1 De employee
WHO By shrcwdnes s. az s-uay MS aS tu',, 49, ~
exec oradyertlslg The man VINO does ms OWL
srd law has quack fJr bis physician and tool tor MS
client What shall we say then OF nm VINO Goes MS own
advtrrisug Nothing except earnestly eniTest nn 20 oOh
suit his interest by employing srespons ole SUBSTITUTE
We do say employ b PALMER because It Is certain
that every who has the 10 appreciate the enterprise
that by dnt OF long Perseverance has succeeded ~ eso
shng jusiHess VIII AZ once single MN 0ut iroin tue
trf D. now IT. to dispute With hin e field OF public favor
On that point say more. a. Mr. Palmer, when he
bkes is perfectly able to speak for himself"
Havins les fully space would perm) given hint
or TWO on the subject of Advertising we have prvae
word tor every mans AprscH there are feo A0
adrytse automatically bot those fc rIaiy irreIsiag
Caa erpecf that ne Thousands Of young d'ire'hetd
rerchdHfs ohO TH BE- at ne head e'id6iishSisas
their ctr EH be content - od "a the ogf'ot ofstep
their predeessors H1tcn and the fdnSee ,ardeler torod
Hundreds L Amid such competition, nothing bet monster
energy and norm H' ouoy wH 'ecur, heiTng Now "
The g,IdeH time MAZE MONEY now, bcsrs there be str
RioaHoads IA theyfod"
SYSTEMATIC ADvERrisrNG-The Hamilton (Ohio) Intel
hgsrcer thus justice Mr. Palmer the pioneer aud
percter of the great enterprise of bringing the advantages
ofexten,ve and methoca Throughout the coun-
Try home to men OF BUSINESS IN ali me great cures:
The SEcsEr OF srLLrsc.-voney b Palmer some years
struck uTou theory which he deemed would work
revolution IN Trade aud the time furnish hum with
that
souy and the uung energy he has prosecuted his
pan through evil and through good IN to-
uaey Of purpose by only great theoust OF the day
W hitney. the Railroad King
But cloud has come over Whitney, while Palmer is in
the full tide OF successful experiment lie has in some de-
brought into subsection the great principle he first de-
signed to controwedlug the mighty engine OF Publicity
tor the benefit of and all who may have sufficient hight ~
require ts assistance Many has already been made
nch nroueh ms fundamentally, and many yet 10
6ow. The work "a but bemn-the ghty system IS but
partially IA operation But the cay VIII soon come when
VIA a. readily think Of walking without feet Orworkng
wHout hands, OF success without advertising Such s
the inevitable of tugs and in few years one,
from the wholesaler of the greatest city sms
est retailer OF the smallest town eforiing Newspaper Will
tai 10 see H. Ind sucess Is for those ho seize the gdeE
bali u opportunity rk0 'ae me tide u fortune at s food
Eho seze time BY ne Jrooo, star. end oia ne goal
then heU dory Heghboys are beginning 10 iaN about
we have mentioned Mr. PALMER the chief champion of
systematic Advertising. We bad the pleasure Of making his
acquaintance last fall lie UutOded his system aud his plans
US mustsay have doubt Of Their success tie
Thorough business keen calculator and witha per-
ftcty honest, well enthusiastic in his aims Others
have the p1e ahead overreach him.
but the wisdom which planned sufficient 10 perfect and
he has put al cor petition at bay.
Mr.. PERKINS PERPLExEo.-"I cart how il is,
There's TswS sbury hes been on againdown 70 Newport
with ms wife, two children and servant Where under
heaven he gets money spend in that way is than
can tell He hadn't cent when he began, five years ago
Look at hn nowves out OF town, keeps horse, drives
and every day. His expenses be arre-yet he
To pay he goes hope there nothing about
TewksuTy Then look money e spends for adver-
nsins Why that enough to rum any man. don't care
how rich he have been in business for thirty years and
can't afford auy Of these things Wouldn't LOOK well
taking my wife down to Newport aud staying there eight
veeks,-eigt weeks. indeed | sent her & cheap
noneut couldn't 20 nSsr can't aord tmdonL axe S
money Just 10 let people his IN the paPcrsaud
ndng cards and bills all about the country Tewksbury
beeds freely tor his vanity must confess They don't
catch that trap how IL don't do good got
LOT OF cards and bills printed five years and there they
III the d. sk Nobody calls for them And then
adv, rtised tour weeks newspaper-money thrown
away-vssted Tewksbary fool and lie must fail sooner
later I'm sOrTy for hbe wosnsturally clever fellow.
IL him more 20 advertise than all the money
tax wish somebody would buy me out-trade Is 50
An he said about Tewksbury enough, with the
slight exception that Iewksbury was IN danger OF failing
The very thing that Perkins Thought would fail him was
that which kept him up lie began business with nothing
but he brans-he let tie people understand where lie
and what be had cot 10 ave them for their money ana he
got great sf trade, winch constantly increasing Per
kEs lost las busInts last his old customers died of
OF went on be took steps TO get new and the con-
sequence nat he ust hyng upon what he made twenty
Yeas he had better shut up his shop u ftry 10 live
IN these times without advesng Reader are you follow
iLs III friend rofkhsf II you citlcr
shut up your Sop pitch into this great pubic-if you
don't 90 the latter your creditors will pitch INTO you aud
shut you up. Boston DAILY Mail
ADvEarIsISG-ffany wishes 10 learn the Phi
losoIhy Of Advertising and the incscuabe ad
vsnsses resulting from advise him 10 call rfrend
b. PALMER, who viii open his eyes its benefits snd
give HIM all necessary ,Ifounston tbs subject Mr.
PALMER has long this branch Of education a study and
the whole sulject IS familiar him. We venture tho
opinion that any who calls upon Mr. PALMER will get
ideas upon the important subject such hs may
think II strau be had thought Of before The whole
matter simple enough but yet the people somewhat
ignorant OF because they have that consd-
GRAFTON its importance demands revolution in adyerts
ing yet 20 take place and hen does the people will be
NEED that did sooner. Boston Daily Mail
V. b. PALnERs NEWSPAPER AGEscY.-This old-estsb-
hshsd Agency confines enjoy the full confidence Of the
prefs aud she public Whatever is ntrusted Mr. r.
his agents promptly attended TO- and the Presis under
very great obligations him. happy to know that
he enjoying the unlimited confidence he deserves the
So 4.