New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-10-02
1Dalmer's Column.
DLMER,s AMERICAN NEWSPA-

III
II PER AGENCY.-Horaee, the Roman poet, speaks
With contempt ofmitotors and calls them scrls herd
rcL though not the highest order OF human Intelligence
nshiDs made IN vain. Iuts'ors form test by which
yov may judge the value any novelty 1--we see crowd
nhtso's sbou; anything we may be sne there 10 some
0pe rood 10 II just crowd o. brds lowering above
~ let the people know thst sboa Of fish s under
meath staws ard other light things carried along BY
he eurrrnt To show the speed and direction OF IL
without helping the stream in ths least or ncfeEng i1
live want any sssurance-which Do not-'hat our
syst Of advertising an admirable and going ahead
xperously we should find 10 fet that several Ger.
ss have hitched themselves plan and
ing along rOsd which they have Wit enough 10 perceive
ssst lead In the end II properly followed TO success
oaeh whether il may lead them 70 success IL quite another
ssesOn But the field IL broad and they will have
sscsess Who merit it-accordne 10 Lord Nes1ns motto.
For The last ten years have been making plan snd
serectinR ~ and pretend 70 no oIgTig, we must
ssy make the eroaInccof system sufficient We
ws that ours has 20 connection with others who
svetse newspaper agencies IN the Northern States Our
ABILITIES for DOING al that profess IN the line that we
ave struck lie ia the number aud character OF the ps
yem which have conhded 10 os the exclusive agency EN-
kxse1g tie best and most widely circulated journals Of tho
sites and towns IN the various parts n Inc Countrywide
sysem ard regularity with which our business q donehe
experience OF yesu which have had Of the method q
carrying koowled Of the peculiar character snd
wap Of the several districts OF country and the consequent
with which meet the wishes and consult the
.htesess of advertising friends. We know that the
sud appliances Of our business are beyond all oonp
Ssch they they shall he eth further improved
get elops, AID eareIy directed the benefit Of the
business public Tbs system Of Is not altogether
chine for making money take pride of an inventor
m N and do that, from strong paiona feelings which 9th.
be supposed 70 do merely fr the sake OF the ret pro
seeas We DO not why should have the sat as-
fon dear 10 every true citizen OF STATE Of doing
Npr 10 sere It. IN his dsy and eraion-s0metng by
which people may remember him when he has gone away
% snsweT the Gdreytscgo which every bognd 70
sofce. Although nc; 10 crest man 10 own estimation
touTier the frenclman we do not see why also
sous not try ard leave our mark upon tie industrial pro
oposs OF our nativecounuY.
PROPER MODE OF DvERTIsING.
There are aways two ways OF doing things right
ADa Q WRONG and good thing 10 itself may DO turned
sso hs purpose by the mode IN which IL isepp!sd Ths
she with advertising well with most things
Fer want Of Judgment IN the choice OF Them modes Of
advertising neatly bad at aL There those
who sdyjse their friends TO advertise but are capable Of
showing Aotc. book lately written with the TILE
How TO Observe another could alo be written TO show
ks~ 70 Gdsoi'e Advertising sveIy good and 50 Is eating
Bat II any induces You 20 without Judgment
esae he may bring yoI 70 be black IN lie face and T. Inc
verse OF ssphyNia
veTtne, but do property and 0GtBCV. Being practi
clly acquainted with the subject shall not ADJ
whose goods do not s1t ceTan district 10 advertise
pspep Of that district We will send the advertisement
where IL Will be mos, promptly and satisfactorily answered.
~ to delay 10 70 favorable We
w depend upon the eicurn'tanoso Of esch particular case
spd The conscientious judgment and discretion which a.
ways exercise in mediation.
There are two thnes on Which we will Away. rely T.. the
psospeIty OF kst the conscience TO recon-
mend mach advertane ana no more than suit. mans
hnerest and secondly the sHotge and fIrif!cs which
snable advertise IN the most profitable 20 the
savertser People there are who advertise pentuly aud
vet do reap aconmensate benefit The reason M they
n orb IN the dark not knowing Ire way they follow
Ne advice Of those blind ~ themselves We advise people
wkat do In cautious Ineligible Way % suit theiT sove
ssl neoesztesks honest physician who orders much
dene Is fitiar for his patients 0nf ~ more wieon
belonging TO the spothec ,sT may be found g edyise
ArA ue Of ducs-to order huf The gapc.s 10 M sAOp 70
be empiied down the thIoSia Of his irvafds
Atnowleege OF he places and pspes in which man 10
Scs advertise Il o. much Consequence 90 him - she
advertisement homsehr That kaoi'ioGc Is p-Scssed in
the fullest exton, a. PALMcEs Agency; ani tnoa who rely
upen H. will have the comfort Or knowing what they ars
about hat they pay their mercy tors No slgnt comfort
tAs, ~ the times so a. present
Es,rac,. ~ Par Foy, Of Pc.,cns unisyNcv..
As we have before sad advertising business in H.
ll ought 10 be intrucd 70 those only who have ade
Ayon OF labor spphes beautifully IN ms case by means
sf especial Agency the advertiser ior the same mouey
that certain number Of Isolated notices would
have them Distributed over those PaPers-and thos, oay
where they bound 10 be read aud ctsn 10 BRING
ss Surely thai srsle indneensat even tneS were no
others Sufficient 20 outWe "a every sfSunent hAi inter
essrd ingenuity bring agsnE TIE employment OF COM
potent Advertising Ascent 1be doctor ana che lawyer Srs
employed because they hsve made oDe subject their study
sDa In hke manner sncUld professional be employed
bo by shrewdnss and stuay hs acquired kh IN The sal
enes Of advertising Tue who does his own PsYnens
nd law has quaek for his physician and FOO Tor hs
skent What shall sSy, thea C.! him who ooaS his own
advertising Sothine except earnestly enes am - con-
nil his own interest bv employing responsible Substitute
Ne DO not say employ PALMS, because ii Is esrsAD
mat every who has the tai ~ appreciate The en'eess
Met nv dnt Of long pcrseV has succeeded in estlba
M asss bgsiaes will 81 snSle hm oat rou the host
81 snitstoTs who, eoe ns h raa which ne hss masTe
now try 10 dispute n hrn the fed public favor. Oa
shst point We say no Sir PAnsT, when he hkei
pesfectly able ~ speak TO- himself
Raving las fully ~ space wor pcr;'f siVen ho'
the subject Of sdvertsins, vs. h.ves pN Ne
werd ioT every wise uiSns car a PFse' tle'e "fS y
ss asersiss Enthusiastically, bN Hoc reg arc TSt -y ~
yeasss0. Cas- CpNf n1f rs ttatssns or tscRe %sS
sAaas scvcAaRts VAo piA = a. te lad 81 t1Ssa-
.esi' q e1 ea, WI b o'sii . 20. - - re ~ ri
~e>ss,ep Of heir yrsdoessrFsi HesFea aA3 As lGHSs
sssrasT fcst'd fss 'rrosfies HAsoss l@seyh'e' a''
- Jee eoaSs AHaayels ,s2l AH4 'uoA eospefi.sog,
ssfAsse BET poasfey easyey GHi sorRcss ougs ~
q Asaysss. Now Is tAe 9ooen tine. MAXI MONEY Now,
s<fsTs "tAsvs BE- 'sI R,chs sndi ~ tAsaeld"
sYsrtsAric ADvsSrlsNe,-Ths Hamilton tohio) Intel.
nseDoer thus doCs justice TO BIZ Palmer the pioneer ard
psIeeser sthe great enterprse bringing tho Advantages
extensive and advertising hcughea 1he eoan
IN, \. Daily Trsuns
Tue srcSrr or sELLISe--Voney B. PAsssr, ysa-s
sra srack upon $ IAeory which be deemed woId wcrk
rpyosuton IN Trade AZ ire time turntrn him With
reward for his lsbcrs Socs that time With uncscsug a.
plxn hroash evil ara through good repoquSea ir 70
nseity OF purpose BY only great tAsOg. OF The DAY
W hitnsy the Railroad King
But cloud has eons over Whitney, while Palmer "a Ia
Ne fu ,lSs OF successful experiment He haa in de-
ee bvasht INTO subsection the sreat Prine be hst do
anDsS sntrol-wseeng the mighty engine OF PpbSiy
A. Me benefited any and al who NAY have sah5eaththt
require it assistance. MANY Kan has seAdy oee1 inab
rh thfoush his instY einsnfty and yet %
hJsw The wogk u bat hexunthe mighty sysou = eui
psrtisly IN operation Bat the day vii soon c0ue vhsn
VIII ~ readily think OF walking without set or 90 kns
sahost banda OF success withoat saysrAsns ssoh
- Inevitable OF things and IN lev years ROT one
The greatest wholesaler OF the greatest eiiyto the sma
retailer Of the smallest town Shoftne Newspaper wib
~ 70 sc IT, lad for tsos rAo seits tA< set~s
- af eyortiy sAo take the tide 81 Jorfsas al 10 fssd
- by ne vetook tart nor AID cin tAs oSl
nA<s As~ &latsyy nSsAt0s besssssaS u talk sbosf
We have mentioned Mr. PALxEp the chief chsnr,oa Of
npat,s ASvertsns We bad the pleasure Of making hs
BSnutsDss ~ all He anldsd his systsn aaa hs plans
- M nssf ~ Ne lave douk sfthsf soscsss he
q ARrss svsiss<&ss, . AssR ssfs'ssi sss v4stpsr