New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-07-26

or NJ TO delay IL 10 more favorable sc@son we
and tie judgment and discretion which We a.
ways exercise In our mediation. =.
There are two things on which viii always rely for me
prosperity OF our system vz First the eonsesee 10 recon-
mend much advertising. and more than sun man
interests and secondly the knortedge aad taei<s when
enable 10 advertise ia the most profitable 70 w
sayertser People there are who advertise pcntfaly and
yetdo not reap commensurate benent The reason hct
g. to Eork in the DARK moi knowinz me way or ey ,onow
What 10 do In cautous Ineligible way 70 suit their scve-
raj necessities-ke honest physician who ode much
me dcne fitting for his patients ana 10 more While one
belonging 20 the apohecary class be found 70 advise
brisk drugs-o order half the gapos In his shop 70
be emptied down the threats Of bis inyahds.
Aknowledse OF the places and pipen in which man 10
going advertise 10 OF much consequence 70 nn me
advertise themselves That kaoctedgs pesssea ~
the fullest extent at PALaERs Agency and those who rely
upon IL will have the comfort OF knowing what they are
about What they pay their money tori no slight comfort
this, as the times 20 at present.
Extract. by Par Foy. Of Boston Sunday News.
As We have before said advertising basiness In 10
self and ought TO be inued 70 those only who have made
tther particular study The s0d principle OF the SUD
division OF labor applies beautifully In this BY means
Of an especial Agency the advertiser Tor the money
that certain number Of isolated nsces would cost
have them distributed over those pspeo-aud hoss ooly
where they bound to be read and certain bring
tom Surely that single inducement even II there were no
others Is sufficient TO outweigh every Argument that inter-
ested ingenuity can bring against the employment OF
petent Advertising Agent The doctor and the lawyer
employed because they made one subject their study
and in he should professional man be employed
who by shrewdnss and study has acquired skin the sci
ence OF ADVERTISING The who docs his own physeing
and law has quack tor his physician and fool Cor his
client What shall We say, then, OF hum who dos his
svertisiug Nothing except earnestly him 20 con-
suit his nteTest by employing responsible substitute
We DO not employ V. PALMER became IL 10
that ery one Who has the appreciate the enterprise
that by dnt OF long has succeeded In establish
ing business will al snce single hi m out from the host
OF msors VINO eopyPs ,ns ~ s.S os rn ~ ,oa 20
that point say as Mr. Palmer when he likes 10
perfectly able 20 speak for hmseE
Having fully would pernlit) given hint
two the subject OF advertising we have private
word for every wise mans ~ present tts are Jeo
cho advertise systematically but those fec are reps N
cya1si1o Can re erpecf the Thousands Of young dyse
ahead merchants rhO cl be al tie head u establish.
rent of their otcn u beconteRt 10 gOd IN > Jog of
footsteps Of their pyedoesoysl Helses and ne Yankee
character forbid me snpposon! Whersoas advertiser nor
in a fe,, oeys hEndreis Gull An.id such eoapsitioR,
nothing bui monster eneygy and outlay ri secure
a hearing. Now is tae golden time. MAKE MONEY Now
before there be str Riohsoads IN t'eyfoid"
SYSTEMATIC ApvERTIsNe.-The Hamilton (0hio) Intel
hgencer thus does justice to Mr. Palmer the pioneer and
perecter ofhe great enterprise of bringing the sdysaases
OF extensive and methodes advertising coun-
try home to men OF business In all me SrsH elues
THE SECRET OF sELLISe.-volney q. Palmer come yesrs
struck upon theory which he deemed would work
revolution in Trade ard at the time furnish him with
reward for his lsbors Since that time, with unessns
sduy and the most unrns eaersy he has his
plan through evil and through good repo-equaled in
naciy Of purpose by only one great heorst Of the day
Whitney, the Railroad King.
But cloud has come over Whitney, while Palmer IA m
the full tide Of successful experiment He has 10 de-
gree brought into subsection the at principle he first de-
signed ntrol- WELDING the mighty engin. Of Publicity
for the bene any and all who may to
require its assstalce MANY sn has already been made
rich through his nstrumeny and many are yet to
follow. The worn Is but besun-the mighty system bus
partially IN operation. asfss without feet working
WNnSGi hands OF without advertising. Such 10
the inevitable of things aud in few not one
from the greatest wholesaler OF the greatest city 20 the small
retailer Of the smallest town afofding newspaper will
fail 10 see IT, and success for those cho sess golden
ball Of opportunity rho take me de 81 fortune al ITS food
tho seize time by The Joroc start noc and cia ne 2ads
hen their ddO,y neghbOr are beginning TO talk atoYf
BEGINNING
I've have mentioned Mr. PALMER, the chief champion Of
systematic Advertising We bad the pleasure Of making his
ance last fall He mded his system and his plans
to us and say have doubt OF their success lie
is thorough keen calculator and witha per-
ectly honest as well enthusiastic in his aims Others
have the prize ahead and endeasoed to hm
but wisdom which planned sufficient To perfect and
he has put all competition ~ bay.
MIR PERKINS PERPLExED.-"Ie can't see howitsl There's
Tew ksbuy he's been of asain-down to Newport with his
wife two children and servant Where uader heaven he
gets money to spend in this way !, han can tell He
hadn't cent when he began, tive years ago. LOOK MN
now-ves out OF town. keeps morse drives IN sna ous
every day. His expenses must be afoyehe seeusto pay
es he hope there nothing wrong about Tewkbny
Then look at the money he spends for advertising why,
that is enough any don't care how Ic ne s
have been in business thirty years and can't afford
of these things Would Mt look we'll taking my wife down
10 Newport and staying there ght weeks Eight week.
indeed sent her on cheap excursion-but could nj
myself can't afford itdont take in money enough 10 do
il And then to see man spend his money to let peo
pie see his name in the papersand sending cards and bp
all about the country TewksbuTy bleeds freely for his van
ity must confess They don't catch In that trap
how It don't do no good got lot Ofcsds and bills print
ed five years ago. and there they are In tho desk now NO
body calls for them And then advertised four weeka
il fool and be fail later I'm sorry for him
he materially clever fellow IL must cost him more
TO advertise than all the money take wish soneboa
would buy me out-trade Is 50 dun"
All he said about Tewksbury was true enough with the
slight exception, that Tewkbury in danger OF failing
The very thing that Perkins thought would fail him. was
but his bsnshe let the people understand where he was
and what he had got to give them for their money aud he
got great Of trade which Is constantly Increasing Per
kns lost bis business ast his old customers died Oh
went obe took steps 70 get new oaes and the con-
years ago He had better shut up his shop than try to live
In Ties times without advertising Reader are you follow
ing in the tracks Of our friend Peknsf lfyou are either
shut up your shop pitch int this great pubcf you
don't do tile latter your creditors VIII pitch INTO you and
shut you up. Boston Daily Mail
ADvERTIsIsG.-Ifsny wishes TO learn the true PHI
osophy of Advertising and ascertain the incscuabls adj
resulting from it. advise him 10 call friend
v g. PALMKR who viii open his e,e its benefits and
give him all necessary inform ,,ion the subject Mr.
PALMER has long made this branch OF education study and
the whole subject is familiar 10 him. We venture the
opinion that any who calls upon Mr. PALMER wiliret
some new ideas upon tins important subject such no
think strange he lad not thought OF before The whole
of il because thew have not oven TO il that consd
Grafton its importance demands revolution In sdyerh
ing sks place and when IL does the people Will be
srpsed that IL did not come sooner Boston Daily Mail
Y. b. PALNkRs NEWSPAPER AGENcY.-Ihls Old esao
hshed Agency continue, 70 etoy me a eonaenSs q inc
his agents promptly attended TO- and ~ the Pres under
very great obligations to hin, We are happy TO Know thas
he Is enjoy the unlimited confidence as he deserves the
served . '' u ''''' "'''' Albany Evening Journal
10 such country have not cd
the services Of advertising szent In New York COM
mend the old snd weiles'shlshed agency OF Mr. V. b.
PALMEH In the Tnbuns Buildings His business relations
extend nearly the entire pres OF the country and the
prompude with which his accounts are always adjusted,
has secured for him the condsnce Of those who hse had
transactions with him Mr. Palmer also has agencies 10 Bos
The bushes. Of advertising 1, imperfecy understood by
Mr. A exoa and