Grand River times. [volume] (Grand Haven, Mich.) 1851-18??, 1852-05-12

Thousand cnarmS Will DurSt upon tny sight
Grand Haven, May /, 1852 SEE SAW
ADvERTIsING.-Barn the Emperor Of all
empires, occasionally stumbles upon good
idea Whether it is entirely fortuitous we are
unable to say. BE that as it may first our in
cident, and next our illustration. Being at one
time asked the secret of his astonishing sue
cess, he replied in duality of words that shold
sink into every business mans heart" PRINT
ER's INK"
To enumerate the benefits of advertising,
would be like descanting upon the beauties of
niagara. Both are like old ballads to all. But
we may, nevertheless, offer few hints, which,
though common, may not be of less value.
Ten years ago, there probably was not one
third as much advertising done rs there now is.
What was the state of business! In about the
same ratio. II is a conceded point that, in most
instances, the merchant who has most in the
papers, has the most in his Golfers. People ex-
pect man to advertise. 1t is growing unfash-
ionable to ego shopping" and ascertain what
new goods have arrived, or what old ones re-
main. Customers must find the various lists in
their morning or evening papers.
If Mr.. A. has new silks and satns, how is
Mrs. b. to ascertain the fact unless he announ-
ces it in the prints which fall under Mrs. BIS.
observation! That lady might never know of
their existence, if they lay unnotced upon the
shelf. And so with every other style and kind
of goods. They must be advertised to be
known.
Nor does this apply simply to choice and UNI
common articles. The most ordinary and SIM
pie details of business should be noticed. True,
there are plenty of establishments, where SUI
gar, tea, starch, &C., are known to be kept
But there are as many places where one would
not expect to find them, much less think of en-
curing for them, where they lie and run to
waste, simply because no one knows they are
there. How many times have we heard the re-
mark. "Why, had no idea that you kept So
and-so, or should have purchased it here."-
Every one should ADVERTISE for it will be no.
ticed and used to their advantage by somebody;
perhaps those whom they least expect
1t is miserable paradox to assert that adver-
Using will not pay. If a merchant refrains
from it because he is poor, ten chances to one
if he ever betters his condition. Money inves-
ted in this way is better than money at interest,
because the percentage is ncomparably greater.
If man has but four dollars he had better en-
ploy the half of it in advertising, for he may be
assured Of treble of the amount in return The
same rule will apply to larger amounts.
Who are our most successful merchants
Those who advertise most freely. This is not
a random assertion, but one gathered from act
ual observation. We might present list of
we'll known names to testify on this point.
The merchants of Buffalo, as general thing,
are less given to this custom than most cities
of the Union. We advise them to try the 9TH
er tack, and if they are not satisfied, we will
acknowledge ourselves in error. 1t is not the
printers alone that are benefited by your adver-
tisements-it is the advertisers themselves
Try the qualities of Printers Ink, and see what
it will accomplish. Scatter your advertisements
to the gales, and be sure they will return to you
on wings of gold and of silver. Buff. Elk.
A MOUNTAIN GAIA gentleman yesterday
brought into our Office one of the most curious
animals we have ever seen. He was caught in
trap bated with sugar, on the North Fork of
the Yuba. Some have named this species of
animal the mountain cat but with the exception
of some of its habits, he seems to resemble the
cat very little. He is about two and half
feet long, one half of which length is his tail,
which is ringed with alternate black and white.
His shape resembles more the kangaroo than
any other animal, his haunch portions being
much larger than his breast. His head is small
with very large, glittering, prominent eyes, and
noise somewhat approaching the form of that
of the ichneumon. He is as flexible as a wea-
sci, with short legs and fine fur and exceeding
ly clean and neat toilette, he is really one of the
nice young men of the animal tribe. He is
curiosity, being unlike anything we have before
seen in any geological collection or in any wild
state. His color is gray, not so silvery as the
gray squirrel, and the most inquistive little
Paul Pry that has ever looked in upon us. He |
seemed determined to understand everything
about our sanctum, thrusting his pointed nose
into every nook and corner He is a far hand
somer and cleanier animal than the coon, in all |
graces as much superior as is "Hyperon to a
Satyr," and when we establish new political |
party, shall probably install him instead as the
insignia of our embodied principles.
Alta Californian.
Why does water hoil sooner in an old sauce |