New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-07-09
PROPER MODE OF ADVERTISING.

II
There always two ways OF doing thing nsht one
and wrong and good thing 10 itself may BE- turned
from It's purpose BY the mode IN which It Is applied Ths
is the with advertising as well as with most things
For want Judgment in choice Of them modes Ut
advertising nearly bad none AZ all There are those
who advise their friends TO advertise bat not capable Of
showing h0to. book lately written, with the ue,
How Observe :" another could also b. written 20 show
hoo 10 ddreTtse Advertising very good and 50 eatlng
But if any induces you to without judgment
measure he bring to be black IN the face and to the
verge Of asphyMs
IL our desire AMI duty, not merely lead people ai
vertise but do property and ddrsefy Bsog practi
caly ACQUAINTED with the subject shall advise
whose DO not suit certain district % advertise the
papers Of that district We will send the Advertisement
where 1t will b. promptly aud Sat sfacoiy answered
or We NAV III delay II 10 more favorable season We
will epend upon the circumstances Of each particular
and Il judgment aHd discretion which we a.
WAYS exercise IN our mediation.
There are two things on which will .ays rely FOR the
prosperity viz First the e1aseeaee 70 recon-
mend much sdyerlslng and 10 more thah 'gits nth
interest and secondly the kagictedge and flces which
enable sfyertse IN the manner most pfOhtaDe % t-
savertIser People there who advertise pentnlly and
ct do not resp commemorate benefit The ~ they
30 20 ork m the dark knowing the way or they fov
the advice bf a, themselves We advise pep
what 10 DO in cautious Ineligible way, 70 suit their s~Ve
RAJ uecessieske honest physician who orders a. much
diciae a. IS tting tor his p4uen md ~hil-0ue
belonging the spothrcsry :a-s may os found u Adyse
nix u.s Ut dru..-t0 order half the p0s IA his to
h. ernpti.d down the throat OF his lnyalds
knowledge Of the pisces and p.pers which man Is
oirs 10 advertise a. much c1neq 10 hin
themselves. That norfedge = possessed
- extent AZ PuNER's Agency; aud h - whl rrly
uron H. ill toe comfort Of knO Wing what they
about hat they pay their money for; no slight comfort
this as tie times 20 a. present
F,frcf. ay Pr Roy. Of Bot Sunday News.
"Aswe have b-iore SAID advertising business Ia t.
self and ought 10 be utrused those only made
tthr "a ticuar study The Erald pr1clDe Of tls sub
division a.or applies heaulliy 10 tas By
OF a. esprcs Agency the advertiser for the money
ths number Of isolated notices would
have them distributed those pspec-and those OILY
here they bound 20 be read, and onnE
tom Surely that ge induc.msnt II there
Others is sufficient outwe gh every Argument toa inter-
ingenuity BRING against the employment Ut COM
peteut erng Agent The doctor .nd the lawyer ara
employed b-cause they have made subject their study
and ike should professional man be employed
who By shrewcnss study has acquired skill IA ne SCI
eLce 81 adverllslng The who does his pnyc,nR
sLd law has qusck for his physician and fool Tor hs
client Nhat shall say. then. OF MIN ~ho dos as own
advertising NOTHING except earnestly -ntrsaf oi % con-
suit bis interest by employing Responsible
" 90 not say employ Y. PALMER oeeans u Is Ger an
that every one who the appreciate me 80
that by diut Of Ions has sccerdre W
ing 4 Hstr tines will single III n OUT rom the lost
OF iuarors Who copying the plan which ne mas Atufe
now try "a d.uute W ID hun the held OF public ia'of On
bst nont W. ay no more Mr. Palmer when he likes IL
nerfrctl, able 10 speak FIR himself
H.vns now (a fully space would perutl gwen hint
or two on the vast subject Of advertising we have private
word Tor every wise mans ~ preseHt there Jeo
6 Enthusiastically bet those Jso rapidly IN
eyaasiag Cas ezp<s tat ne n0ssaads Of v0uae drss-