New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-07-21
palmer's Column.
AMERICAN NEwSp.

these men fulfill their part in the business Of the world
Won may Judge the value Of any novelty five see
Of mitaors about anything we may be sure there
thing good IN ii just crowd OF sea birds lowering above
the sea let the people know thst hoal OF fish is under
meath and other light things carried along by
the current serve TO show the speed and direction OF II
without helping the in the least or increasing Its
/ volume.
! live want any sssurance-which we do not-that our
system advertising admirable and going ahead
prosperoUsy should find in the fact that several per
hiicbed Themselves TO pan and march
ing along road which they have wit enough to perceive
lead the end If properly followed TO success
though whether may lead them 10 success quite another
question. But the field is broad and they will have
who notwithstanding Lord Nelson's motto.
For the last ten years have been making plan and
FeIectnet; ano as re pretend TO no eopkTya we mus
only make the excellence Of system sufficient one. We
wish to say that has connection with any others who
advertise newspaper agencies in the Northern States Our
facilities for doing all that profess IN the line that we
have struck lie In the number and character of the
per which have eouded to the exclusive agency,
brscng the best and most widely circulated OF the
cities and towns in the various parts OF the Countrywide
system regularity with which business donethe
experience Of years which have had of the method Of
carrying knowledge OF the peculiar character aud
the several districts country and the consequent
with which we can meet the wishes and consult the
interests Of advertising friends We know that the
and appliances Of business beyond all coupe
on. such they they shall be still further improved
sswe get along srd earnestly directed the benefit Of the
business public This system Of Is not altogether ma
chne for making money We take the prde OF an inventor
and do that from strong patena feelings, which 9TH
may be supposed do merely for the sake Of the net pro-
eeeds We DO ret why should not have the satsac-
]
thing II IN his day and Notwithstanding by
which people may remember him when he has away
to answer the GGrsytseen which every bound 70
notice. though great ia estimation
Fourier, the Frenchman we do not see why we also
should not Try and leave mark the industrial pro-
| gress OF our pstivecountry.
! PROPER MODE OF ADVERTISING.
There always two ways OF doing thing a right one
end and good thing 10 itself may be turned
from its purpose by mode in which it applied This
is the with advertising well with most things
For Of judgment the choice OF them some modes OF
advertising nearly bad all There those
who advise their friends advertise but not capable OF
showing h0i0. book was lately written with the title
How Observe - smother could also be written to show
hop 10 adrefe Advertising good and 50 eating
But # any induces you to without Judgment or
measure he may bring you be black the face and TO the
verge Of asphyNia.
IL is our desire duty merely lead people TO ad
vere but to do 80 properly and ddriedy Being pract
caly acquainted with the subject shall not advise man
whose gooos DO certain district TO advertise In the
papers OF that district We will send the advertisement
where will be promptly and satisfactorily answered.
ar ~ NAV ace III 10 DELAY IL 10 more favorable season We
will depend upon the circumstances OF each particular case
and the conscientious Judgment aud discretion which we al
ways exercise In our mediation.
prosperity system viz First the conscience TO recon-
mend much advertising, and more, than suits mans
interest and secondly, the kao'c'dge and facilities which
enable advertise in the most profitable TO the
advertiser People there are who advertise plentifuy and
yetdo not reap commensurate benefit The is they
60 work in the dark not knowing the way or they follow
the advice Of those br themselves We advise e)ple
what 10 do in cautious ineligible way TO suit their seve
rel neceseske honest physician who orders as much
medicine fitting for his patients and no more while one
] belonging
brisk dugsto order half the gaPots In his shop 10
! be empted down the Threats OF his inyalids.
knowledge ofthe places and papers in which man
going TO advertise is OF much consequence him the
advertisements themselves. That kHOcedge s possessed IN
the fullest extent PALMERs Agency and those who rely
upon it. will have the comfort OF knowing what they are
about What they pay their money for; no slight comfort
this, the times 20 at present.
Extract ny Par Foy of Boston Sunday News.
"As have before said, advertising Is business In IT.
self and ought be inusted to those only who have made
it their particular study The grand principle of the sub
O
especial Agency, the advertiser for the money
that certain nun r of isolated notices would cost can
have them distributed those pspers-and those only
where they bound 10 be- read and certain 10 bring
tom Sursv tb ipduceulent even il there were no
others sufficient 10 outweigh every argument that
ested ingenuity Dng against the employment OF COM
peent Advertising Agent The doctor ard the LAWYER are
employed they have made subject their study
and in like should professional man be employed
who by shire snd study has acquired skill in the sci
ence OF advsrsns The who does his physicing
and law has Queck for his physician and fool for his
client What shall say, then, of him who does his
sdvertsDgl Nothing except earnestly enrea him TO con-
w. do not saw ennlov PALwER because Il IL certan
that every who has the tact appreciate the enterprise
that by dnt long has succeeded in establish
ing business will at ence single him out from the host
OF imitaors who copying the plan which he has maured,
now y dispute with him the field OF public favor. On
that point say Mr. Palmer when he likes,
perfectly able 10 speak for himself"
Having now las fully space would perit) given hint
subject of advertising have private
rho adreytise systematically telo rapidly
creasn0 can erpoef lint me housdnds Of voaq diTe-
ahead merchants cH be at The head Of establish
mes Of their ourn cH be content 70 pd on IN me jog tot
Footsteps Of mer pyedecesors' Heren and the Yankee
in felc gcars huHoTeds ioW Anid such competition,
nothing bur monster neygy and enormous outlay oH secure
ohea,ing Nowi' NE colder time. MAKE MONEY NOW,
before "theye be sir RehnoHds IN heyfetd"
SYSTEMATIC ADyERTIsING.-The Hamilton (Ohio) Intel
lgencer thus dee justice to Mr. Palmer the pioneer and
peTiecer othe Tt enterprise OF bringing tho advantages
of extensive and advertising coun
try home to men of business in all the greet 6 cities
THE SECRET OF sgLLrSG-vOlney 8. Palmer some ye.r,
ago upon theory which he deemed would work
revolution Trade. at the time furnish him with
reward for his labos Since that time, with unceasng
scuy and the most unng energy he has prosecuted his
plan through evil aud through good reporeqqaed IN e'
nacty OF purpose by only great theorst OF the day
" hitney, the Railroad King.
But cloud has Whitney while Palmer Is in
the full tide OF successful experiment He has in de-
gree brought TITO subsection the .st principle be hrt de-
G The hens any and ali who NAV have su 70
require ifs assistance Many nan has already been made
rich thOug his fundamentally and many yet 20
follow The wOrk is but beeun-the mighty system Is but
partially in operation. But the day wi soon come when
man will readily think walking without feet working
without hands Of without advertising. Such Is
the inevitable of things and In few years not one
from the wholesaler Of the gresest city the small
retailer Of the smallest atordng newspaper, viii
BAN Of oDDoyf,o rho take The ,tde Of fortune N rs food
rho time By te JorOo start HoT, and pa The GSdl
hen their daOyv Seighboy' are beginning 10 tux about
begianiHg.
systematic Advertising We had the pleasure of making his
last fail He unoded his system and his plans
l. Thorough businessman keen calculator, and withal
fecty honest well enthusiastic in his aims Others
have seen the prize ahead and endesyored 70 oyeeach him.
wisdom which planned sufficient TO perfect and
he has put eli competition at bay.
Mr. PERKINS PERPLExED-"Ie can't see howits There's
Tew ksbury he's been OF agan-down 70 New port with his
wife two children and servant! Where under heaven he
gets money spend IN this more han can tell lie
hadn't cent when he began five years ago LOOK at hun
now-yes out Of town. keeps horse, drives In and our
every day. HIS expenses must be arseyethe seems pay
a. he gres hope nothing about Tewksbury
Then look the money he spend. for advertising Why
that enough ruin any don't care how rich ne s
have bushes for thirty years and can't afford any
OF these things Would NJ oOk we'll taxing my wife down
70 Newport and staying there ght weeks Eight weeks
indeed sent her on cheap excursiOnbut could az 90
myself can't Afford t-dont take in money enough % do
it And then 70 sse spend his money 70 let
pie bis IN the papersand sending cards and bills
eli about the country. Tswksbuy bleeds freely for his
ity, confess They don't catch in that trap no
how Il don't DO good got lot ofeards and bills PRINT
60 fge years ago there they in the desk No