The Middlebury register. [volume] (Middlebury, Vt.) 1850-1882, 1852-08-25
Fortunes Made by Advertising.


sums by the simple process Of contin-
uous advertising. Doubtless large
sums have been, are, and will be made
by such a system by certain persons Of
ability, who no doubt would make their
way in the world fcolled upon to play
different parts on the great stage of
life but to suppose that men in gen
eral must, as a matter Of course, ac-
quirc wealth by such means, is as alb
surd as to imagine that all the penni-
less and shoclcss of London are capa-
bic of rising to the dignity and wealth
of an alderman or the lord mayor Of
London simply by reading the g Young
Mans Best Companion" Money is
not so easily made as the writer of the
article referred to would lead people
to suppose if it be so, few need be
poor. But to our text fortunes made
by advertising. Undoubtedly the great
est man of the day as an advertiser is
Holloway, who expends the enormous
sum of twenty thousand pounds annu-
ally in advertisements alone his name
is not only to be seen in nearly every
paper and periodical published in the
British Isles, but as if this country
was to small for this individuals ex-
plots, he stretches over the whole of
India, having agents in all the differ
cnt parts of the upper, central, and
lower provinces of that immense coun-
try, publishing his indictments in the
llindoo, Oordoo, Goozratec, and other
native languages, so that the Indian
public can take the Pills and use his
Ointment according to general dircc-
tons as q Cockney would do within the
sound of Bow Bells. We find him
again at Hong Kong and Canton, max
ing his medicines known to the Ccles-
tials by means ola Chinese translation.
We trace him from thence to the Phil
ippino Islands, where he is circulating
his preparations in the native languag
es. At Singapore he has a large de-
pot; his agents there supply all the
Islands in the Indian Seas. His adj
vertiscments arc published in most Of
the papers at Sydney, Hobart Town.
Launccston, Adelaide, Port Philip, and
indeed in almost every town Of that
vast portion of the British Empire
Returning homewards, we find his Pills
and Ointment selling at Valparaiso
Lima, Callao, and other ports in the
Pacific. Doubling the Horn, We tract
him in the Atlantic-Monte Video
Buenos Ayres, Santos, Rio de Janeiro
Bahia, and Pernambuco he is adver
Using in those parts in Spanish anc
Portuguese. In all the British Yves
India Islands, as also in the Upper an(
Lower Canadas, and the neighborins
provinces of Nova Scotia and New
Brunswick, his medicines are as famil
iarly known, and sold by every drug
gist, as they are at home. In thu
Mediterranean we find them selling a
Malta, Corfu, Athens, and Alexan
dria, besides at Tunis and other por
tons of the Barbary States. Any one
taking the trouble to look at the Jour
nal and Courier of Constantinople
may find in these, as well as other pa
pers, that Holloway's medicines are
regularly advertised and selling thro'
out the Turkish empire and even il
Russia, where an almost insurmounta
Bile barrier exists, the laws there pre-
, hibiting the entree ofpatent medicines
Holloway ingenuity has been at work
, and obviates this difficulty by forward
ing supplies to his Agent at Odessa,
port situated on the Black Sea, wher
: they filter themselves surreptitionsl
, by various channels, into the yer
, heart of the empire. Africa has nc
: been forgotten by this indefatigabl
: man, who has an agent on the Rive
4 Gambia: also at Sierra Leone, tn
. plague spot of the world, the inhab
tants readily avail themselves of tn
= Ointment and Pills 4; thus we can sho
0 our readers that Holloway has mad
the complete circuit of the globe, cor
a mencing with India, and ending, ;
we do, with the Cape of Good Hop
n where his medicines are published
S the Dutch and English languages: al
n while speaking Of Dutch, we hay
}. heard that he has made large shil
c ments to Holland, and is about adve
|. Using in every paper or periodical pul
S lished in that kingdom we might ad
that he has also started his mediclr
4 in some parts of France in SON
portions of Germany as also in son
V of the Italian states. We have bee
J. at some little trouble to collect 9
/, these facts, because We fear that Il
article before alluded to, " the Art
making Money is calculated to lie;
c people to spend their means in tt
" hope Gas the author states) Of makiT
|, hundred thousand pounds in S
: years for their pains, by holding up
+ an easy example to follow such mi
d as Holloway, who is really a Napol
lie on in his way. Many may have Il
N means, but have they the knowledg
} ability, energy, judgment, and pr
% dence necessary ? Failing in any O
lie of these requisites, total loss is c.
z, tain. Holloway is a man calculate
IS to undertake any enterprise requiri
at immense energies of body and min
g He has made large fortune by
/ labors and is, we should suppose, c
l. cry day greatly increasing his wealt