New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-11-06
Il. d. palmer's Column.
DALMER's AMERICAN NEWsPAP]

good Just crowd of seabrds lowering above the
let the people know that shoa OF h underneath
and other light things carried along BY he
rent serve 70 chow the speed aud direction Of II without
helping the stream IN the least OF increasing its volume.
II we any sssurnnce-whch do not-that sys-
TEN OF advertising admirable and ahe0d
perousy should fnd in the fac, tina; several persons
have hl,chCd Themselves TO plan and marching
along road which they have wit enough TO perceive must
lead in the end II properly followed to success-though
whether lead them quite another que
ton But the field broad one and they VIII have
who merit -Gccordirg to Lord Nelson's motto.
For the last ten years have been making plan and
periecng II; and IS IRE pretend 10 no copyright must
only make the e-eetence Of system sufficient We
wish 70 cay that ours has connection with others who
advertise Newspaper agencies in the Northern States Our
facilities for doe all that profess in the line that
have struck out lie IN tie number and character OF the pa
pers which have confded to as the exclusive agency en-
brecg the best and widely circulated journals Of the
svgcm and resnlarty win which our bsnes e. don-be
experience Of which have had Of the method OF
carrying oIoET knowledge OF the peculiar character and
wants Of the several districts Of country and the consequent
ease with which we can meet the wishes aud consult The
Interests Of advertising friends We know that the
meals and appliances OF our business are beyond all compe
Cn Such they they shall be still further improved
we get along and earnestly to the benefit OF the
business pubic This system Oh ours IS not altogether ma
chine for making money We take the pride OF inventor
In III and do thst from strong psieTna eeinss which 9TH
ers may be supposed to 90 merely for the sake OF the net
proceeds We do not Why should not have the salts
something to it. in his day and
by which people remember hun when he has
10 the ddUeriseneHt which every is bound 10
notice Although not 80 sreat man IN our own estimation
as Fourier, the FreDcliuan. do not gee why also
gress Of our native country.
PROPER MODE OF ADVERTISING.
There always TWO ways Of doing thng-a night
from ts pa2poie by the mode in which applied This
the with advertising well with most things For
vertsns nearly bad as none at oil There are those
who advice their friends advertise but not capable Of
showing hOp book wds lately written with the title
How TO Observe another could also be written 10 show
hop adteyise Advertising very good and 50 eating
But If any man induces TO cat without Judgment
eesGe he may bring TO be black III the face and to the
verge OF asphyxia.
yerse hut to do property and adrsdy Being PRACTICAL
whose do not sus certain district to advertise in the
pGIeIs Of that district. We will send the advertisement
where it VIII be most promptly and satisfactorily answered;
fit to delay it to more favorable season We
will depend upon the circumstances OF each particular case,
and the conscientious judgment and discretion which al
wHysexercise IN our mediation
There are two things on which viii always rely for the
prosperity of system viz FiIs the
mend much advertising, and no more than suits mans
interest; and secondly the knoced9e and Jrcfes which
enable advertise in the most profitable TO the
advertiser People there are who ady erse pentuy and
yet do not reap commensurate benefit The reason they
work in the dark, knowing the way, they follow
the ADVICE Of those blind themselves Weadvse people
what do in cautious Ineligible way TO suit their several
medicine fitting for his patients and no while
belonging the epothecory clas may he found TO advise
brisk OF drugso order hall the gepots in his shop TO
be emptied down the ihroats of his invaids
knowledge of the places and papers in which man
going advertise is Of much consequence 10 HIM the
themselves That Knowledge possessed in
the fu extent at PhLmERs Agency and those who rely
upon VIII have the comfort OF knowing what they are about
what they pay their money for no slight comfort this as
''' F,irnrt by Par Toy of Boston Sunday News
AS we have before sad advertising business in it.
self and ought be nused 10 those only who have made
il their particular study The grand pncpe Of the sub
division oflebo applies beautifully in tins case BY means
of especial Agency the advertiser for tue same money
that certain number Of sclated notices would co5 can
have them distributed those papersend those only
where they bound be read and certain 10 bring
Surely that single inducement even there were
others sufficient TO outweigh every argument that inter
est. ingenuity bring against the employment OF COM
peent Advertising Agent The doctor and the lawyer are
employed because they have made one subject then study
and III like should professional be employed
who by rewdns and study has acquired skill in the sci
ence oadvertisng. The man who does his own physcing
ard law has q Qpack for his physician and fool Tor his
client Whe sfrl then of him who does his own
sdyernsl Nothing except eafne,y enirest hin to con-
We do not say employ v r. PALMER because is certain
that every one who has the tact 10 appreciate The
shing business will at once SINGLE hun out from the
host OF mitaiors who copying the plan which he has ma
Try dispute with hin the field OF public favor
On that point say more, as Mr. PALMER, when he
hikes il perfectly able TO speak for himself"
the subject Of advertising have pr aie
word fer every mans Atpresca here are fec oho
GdrerSe sfCmGfcoIy but those ec rapidly ineTeIsing
Can expect hat NE thousands Of young drireaheid
merchants, ho cH be at The head Of establishments Of
their tcW be content od The o9tTot oost Of
predecessors! Heacea and the Yaee character forbid
The ipOsiion Hhere adrertises Ho.c in e0 yelr'
hundreds ici Amid such competition, nolg but monster
energy and outlay W secure hearing Now Is
The Siden time. MAKE MONEY NOW, before there De ''r
SYSTEMATIC ApvERrIsISG.-The Hamilton (Ohio) Intel
hgencer thus does justice TO Mr.. Palmer the pioneer and
peicter OF the enterprise OF bringing the advantages
Of extensive and ne advertising throughout the ooun
try home to men OF business IN oil me great ees;
THr SECRET OF SELLISG-volney b. Palmer some years
ago, struck upon theory winch he deemed would work
revolution IN Trade end 81 the time furnish him with
artwafd for his la5oIs Since that time, with unceng as
sdulty and the most unng he has prosecuted his
plan through ev and through good rePor-equaed IN te-
nacty Of purpose by only great theot Of the day
Whitney, the Railroad King
But cloud has Whitney, while Palmer is in
the full tide OF successful experiment He has in some de-
brought into subsection the great principle ne hst de-
signed 10 contTowelding the mighty engine OF Publicity
Tor the benefit of epy and all who have sufficient hghtto
reSuiIe ss;s;ace Many man has already been made
pch through his instrumesy and many more are yet 70
follow Tie work is but begun-he mighty system is but
partially operation Bot the cay wall soon come wnen
man iBs readily think ofwAkins without feet orworkns
without hands, of without advertising such 10
this inevitable OF lngs and IN lew years NOT one
from tie greatest wholesaler OF the greatest city TO toe mali
CO. retailer of the smallest aiioriing newspaper Will
tell IT, ABd for those ro seize ne 9ode
ball Of opportunity, Ao take The tide u fortune at ~ Hood
WhS ssi4e e BY le foro start ncir and rin t1e 2od
rea their dafo,y Eeighbors bgiHasas 10 tax Goosf
beg,."fng. -. -. .A..s .A.-,.;o, os
sysiestic Advertising We had the pleasure OF making bis
last fall lie unfoded his system aud ns plans
10 s and we must have doubt OF their success lie
thoruu sh keen calculator, and wlthal per
itctiy honest well as enthusiastic IN his aims Others
ha, the prize ahead and underworld 10 overreseh him.
but the wisdom which planned sufficient 10 perfect and
he has put oil competition at bay -, 3. -,
Tl,er,s 1ewkbury, he's been of asandown 10 Newport
with his wife, children and servant Where unoeI
heaven he gets money spend IN that way IS more than
csn tell He hadn't when he began, hve years ago
Look az him now-hves out OF town, keeps morse oses
in and cut every day His expenses must be arge-yet ne
seem. TO pay he goes hope there nohiS wrong aooa
Tewksbury Then look the money lie spends Tor adver
tisng Why tina, enough TO ruin any man. DON'T esrs
how rch he Is have been in business for thirty years ana
cent afford anv of these things Wouldn't LOOK wen
taxing NV wife down TO Newport and staying there eight
weeks.-eisit weeks indeed sent her on cheap eIcTr
sor-bu, couldn't myself can't AFFORD lt-aoas 49,
IN money enough do it, And then to sec man spend rs
money just let people his in the pSpersana
sending cards and bills all about the country Ie"o
bieeds freely for his vanity must confess Ihey oon
Setch me IN that trap, how. IL don't do no soo9 go
.oI Of cards aud bills printed five years ago ana trs ny
are IN the dcsk Nobody calls for them And tnen
AaN'Fised four weeks in a OVERWHELMINGLY tnroSu
aWaywAsttd! Tewkkhsry fool and he must all soonef