New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-07-13
PROPER MODE OFADvrRrIsIyG


| sress Of our nativecountry.
PROPER MODE OF ADVERTISING.
There always two ways OF doing thing light oos
and wrong and good thing 10 itself may Be turned
from its purpose BY the mode In which IL sapped This
Is the with advertising well with things.
For OF In the choice Of them modes Of
advertising nearly bad at ALL There thoss
who advise their friends TO advertise but are not capable Of
showing hoe. book lately written, with the title
how 70 observe another could also % "Ii,.eh 20 sao~
But If any man induces 70 eat without Judgment
measure he may bring to be black in the face and h
Il our desire and duty not merely lead people to adj
yere, but to do so properly and ddtnsdy Being prac-
eay acquainted with the subject shall not advise
whose goods do not suit certain district TO advertise the
papers OF that district We will send the adserhsemens
where will be promptly and satisfactorily answered.
may t 70 delay 1t 70 favorable Wa
will depend upon the circumstances Of each particular case.
and the conscientious Judgment and discretion which we az
ways exercise in mediation.
There are two things which will always rely for tina
prosperity Of our system, viz First the conscience ~ reco-
mend much advertising and more than suits mans
interest; and secondly, the Saoliedge and aes which
enable to advertise in the profitable to the
sdvertser People there are who advertise penuy and
yetdo not commensurate benefit The reason they
20 to work in the dark knowing the way they ioow
the advice of those bId themselves We advise pe)pe
what 10 do IN cautious Ineligible way TO sdt ther eve-
raj necessiies-ke an honest physician who ordes much
me dicine fitting for his patients and wheone
belonging the spothecsy class may BE- found 70 sdve
brisk dugs-to order half the gspots In his shop 20
| be emptied down the threats OF his invalids
Acknowledge Of the places and papers IN which man 10
going to advertise is OF as much consequence to him tina
advertisements themselves That noolege possessed ia
the fullest extent at PALMERs Agency and those who rey
upon it. will have the comfort OF knowing what they ara
what they pay their money Tor no sneh' comioS
this as the times 90 at present
Extract, by Par Foy, Of Boston Sunday News.
As have before said advertising business In IT,
self and ought TO be inrued TO only who made
il their particular study The grand principle Of the sub
OF an especial Agency the advertiser for the money
that certain number Of isolated notices would cost car
have them distributed those papen-and those only
where they are bound to be read and certain to bring cus-
tom Surely that single nducemen even II there were no
others is sufficient to outweigh every argument that inter-
ested can bring against yment OF
peent Advertising Agent The doctor and the lawyer ara
employed because they have made one subject their study
and in like manner should professional be employed
who by and study has acquired skill in the sc
and law has duack for his physician and fool for his
client What shall say them OF him who does his
adversng Nothing except earnestly entreat him to
suit his ow interest by employing responsible substitute.
We do say employ V. b PALMER, because 1t is certain
that every who has the tact 10 appreciate the enterprise
that by dnt long perseverance has succeeded establishes
ing business will at single him out from the host
now try to dispute with him the field public favor on
that point no more as Mr. Palmer when he likes 10
| perfectly able to speak for himself"
Having las fully space would permit given hint
two the vast subject OF ADVERTISING we have private
,c6o adrerse systematically Bat those eo are rapidly
creasn0 Can erpee that the bousdafs Of young dyire-
menfs of their on cH be content 10 poI 10 the joy roc
footsteps Of her pyedeeessors, Hsaren and ne iankee
in feo gears HUNDREDS tca Anid such eo~petitioa.
nothing bui energy and enormous OUTLAY l0M 'es
5,toye There be SIR Rief~oads in the feidD
SysTEMATIc ADvERTIsINc.-The Hamilton (Ohio) Intel.
gencer thus does Justice to Mr. Palmer the pioneer and
pertecer othe great enterprise OF bringing the advantages
ofextenve and mehodica advertising hs
try home TO men of business in all the great cities
IN. Y. Daily Tribune.
THE SECRET OF SELLING.-Volney B. Palmer some years
ago. struck upon theory which he deemed would work
revolution In Trade and at the same time furnish him with
reward for his labors Since that time with uncessng
s6uy and the most unng energy he has prosecuted his
plan through evil and through good repo-equaed In To-
naciy Of purpose by only one great theos OF the day
But cloud has come over Whitney, while Palmer ia In
the full tide of successful experiment He has In some de-
gree brought into subsection the great principle he first de-
signed to ctntro welding the mighty engine Of Publicity
for the benetof and all who may have su:lentghto
require Its assistance Many man mas already been made
follow The work q but begun-the mighty system Is but
partially in operation But the day will when
will readily think walking without feet working
without hands OF success without advertising Such
from the greatest wholesaler the city the small
retailer of the smallest town aoding newspaper viii
BAH of oppoyunv rho take he tide of fortune food,
rho seize time By the Joyoek, start nor and oin the zeal
oen their dRao,y Hegh'or' are beginning 10 talk about
We have mentioned Mr.. PALMER the chief champion Of
acquaintance last fall He unfoded his system and his pans
TO and must have doubt oftheir Ha
thorough keen calculator and witha per-
tectly honest well enthusiastic in his aims Othera
have the prize ahesd and endeavoed him.
put WISDOM when was sufficient to perfect and
Mr.. PERKINS PERPLExED-'Ie can't see howitis There's
=
wife, children and Where under heaven he
gets money to spend in this way more than tell He
now-lives out of town. keeps HORSE drives in and out
every day His expenses mus be lsseyethe pay
Then look at the money he spends for advertising Why,
that enough TO ruin any don't how rich he Is
of these things Would look well taking my wife down
to Newport and staying there eight weeksiesht weeks
myself can't afford t-dont take in money enough TO Do
it. And then to man spend his money just to let
all about the country. Tewksbuy beeds freely his van
ity must confess They don't catch that trap ma
five years ago there they are in the desc now No
body calls for them. And then advertised four weeks
Ia fool and be must fail later I'm sorry for him
he was naturally clever fellow Ii must cost him more
to advertise than all the money take! wish s0mebOd
All he said about Tewksbury true enough, with the
slight exception, that Tewksbuy was in danger Of falling
The very thing that Perkins thought would fail him, was
that which kept him up He began business with nothing
but his brans-he let the people understand where ne w.S
got great ftrade which constantly increasing Fer
kns lost his business just fast his old customers died ON
went ohhe took steps 20 get new ones and the con
sequence is that he is just living upon what no made twenty
years ago. He had better shut up his shop than try i've
in these times without advertising Reader are you follow
ing in the tracks Of our friend Perkins you either
shut up your shop or pitch this great pubcif VOC
shut you up Boston Daily Mail.
ADvERTIsISG.-lfany wishes to learn the true PHI
osophy Of Advertising and TO ascertain the incaculaoe
yantsges resulting from It, advise him 70 eau 90 our
v b. PALMER, who will open his eyes 10 It's oenens sno
give him all necessary iniorm,on On tss dv nd
PALMER long made this branch OF education uoy $40
the whole subject is familiar 70 Lin: we VsntoIs INC
opinion that any who caus upon Mr. rALMtk WIN
some new ideas upon important s19ec Sue ss ne may
think strange he had thought OF before Inc whoe
matter is simple enough, but yet the peoe ae
ignorant of because they have not gwen 10 II a connd
GRAFTON its importance demands revolution In adyerts-
ing is vet place. and when It does the people VIII %
s1n1sed that IL did not come Boston Daily MAIL
" PAIMsR's NEwsPAPER AGENcY.-This old esIso-
shed Agency continues 70 enjoy the full confidence OF me
nre.s and The public Whatever IL intrwted 10 Mr. OF
bis agents. promptly attended, TO- and a. the Press sness
yey great obligations hi happy 10 know tnst
he Il ling the unlimited confidence he deserves the
good Of those whom he has long and 50 ah1S
served. lAloany Evening Jouthe-
To such Of country Contemporaries have not secured
o. MAJ YnrL