New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-08-20
11aImer's Column.
nALMER'S AMERICAN NEWSPA,

PER AGFNCY-Hurace the Roman poet speak,
with contempt fuitztors ana calls them servs herd
Ye though not the highest order OF human integences
these mih their part In the business OF the world
Netting made in vain. Imstors form test by which
you may ure- the value Of any novelty five see crowd
Of imtHtor about anything may be sure there some
thing good in ~ ust crowd OF sec BIRDS lowering above
the sea let the people thst shoa Of hsh Is under
meath and other light things carried along by
the current show the speed aud direction OF it
without helping the stream In the least or increasing its
volume.
1--we want any sssursnce-which we do not-that our
system Of advertising admirable and going ahead
po,perousy snouo find in the fact that several
sons have htched themselves plan and CHI
ing along oao which they have wit enough 20 perceive
leen In the end, II properly followed, 10 success
though whether uay lead them 70 quite another
question But the ed broad ore, aud they Will have
success who uent according 20 Lord Nelson's motto.
For ,he last years nave been making plan and
fertecupgt ana as re pretend 20 no copt'ig we must
only make the erence Of our system a sufficient one We
wish say that connection with any o.herswho
advertise newpaper agencies In the Northern States Our
facilities or doing ell that profess in the line that we
have suc, out lie in the number and of pa.
psrs which have e9ntdsd to u, hs exeas'e agency era.
IN the varocs parts OF the Countrywide
system regularity with which business is dOnethe
experience OF year, which have had of the method Of
carving II ono knowledge Of the peculiar character snd
the districts Of country and the consequent
ease with which meet the wishes aud consult the
interests Of advertising friends We know that the
means ard appliances of business beyond all
t,on such AZ they are they shall be still further improved
get along ard earnestly directed TO the benefit Of the
business public This system OF ours Is not aOg7ther
chine for making money We take the pride of inventor
be supposed do merely or the sake OF the net
ceeds We o. not why should not have the sstsac-
ton dear every tue citizen Of State. Of doing
thing to IT, in his day and general ionsomethng by
which people may remember him when 10 has gone away
to answer the tersemeat which bound TO
notice though not so great man 10 our own estimation
Fourier. the Frenchman, do MT see why we also
should Try and leave mark upon the industrial pro-
gess OF our ustiyecounuy.
PROPER MODE OF ADVERTISING.
There always two ways Of doing thing night one
and and good thing In tselt may be turned
frrr, hy mo
the with advertising well with most things
For want of In the choice of them some modes u
advertising nesy bad al all There those
who advise their friends TO advertise but are not capable OF
showing hotr book lately written, with the title,
hos 0frefe. Advertising IL very good and eating
But II any induces you to eat without Judgment OF
measure may bring you to Be black n the face and 70 The
verge OF saphyxia
II AMI duty, not merely to lead people to ad
vertlse but 70 DO property and atred Being pract
cay acquainted with the subject we shall not advise man
goods do suit certain district 10 advertise In the
papers Of that district We Will send the advertisements
where it will Be promptly and satisfactorily answered;
NJ TO delay 10 70 more favorable We
will depend upon the circumstances Of each particular cas,
and the eenscsnuous JUDGMENT and discretion which We Al
ways exercise IN our mediation
There things which will always rely for the
prosperity Of system VIZ First the conscience 70 recon-
mend much advertising. and 10 more than suits mans
interest and secondly the koIedge and tdelh' which
enable 70 advertise in the manner most profitable TO the
vtrtseT People there who advertise plenufuy and
yet not commemorate benefit The reaon IL they
-oTk il the dark, not knowing the way or they oov
the sdyce those bird themselves We sdSi.e 'pe
what to do in cautious Ineligible way, to suit their 'eve
RAJ becessties-ke honest physician who orders much
r dcine sitting for his patients and ~ more wheone
belonging TO the apohecay elias may be found 20 advise
hrs Use ofdrg,-to order half the gslpots ms shop 70
be emptied down the threats OF bis nyalids!
Aknowsog- Of the places and papers 10 which man 10
COINS to advertise IL Of much consequence 70 MIN as .ae
the fullest PALNERs Agency aud those VINO rely
upon IT, ill have the comfort OF knowing what they
about what they pay their money fori no snsh' coIoH
this as the times go ct present
Ex,rct y Par Toy. Of sostoa Sunday Sew.
AS we have before said, advertising Is business IN II
self and ought 70 Re nuec 10 those oay who have made
their particular study. The grand principle Of the sub
division Of labor applies beautifully IN t case BY means
OF especial Agency the advertiser os the same money
that certain number Of Isolated nstices would cost
have them ds:ributsd those pspen-and those Ooy
where thew are bound be read and certain bnng
tom Surely that gle inducemen, II there
go ir1sni.y esn hing assiu.t he emoloym-ut of com
peteut Adye siDg Agent The doctor and the lawyer
employed because they have made subject their study
arr in hke should Professional De employed
who By segontss sDd study has acquired sk In the sc
eBce Of advertising. The vino dO-s his physcng
and law has Gusok for his physician and fool for bis
client Nhss shall say, then. OF him VINO does hls
advertising SothDg except earnestly -ntr-st nir 10 con-
suit his interest BY employing respOnso- Substitute
We do not say employ v PALMER became 10 is certain
that VINO hs the tact % appreciate the enterprise
that by dnt Of lone perseverance has succeeded IN esaos
ing tusiEe' viii a. snce single him out from the host
OF mltatCrs Who copying tie psn which he has matlret
Try dispute with him the field Of public fa7or On
thst point .sy Mr. Palmer. wten Re hksi,
perfectly able 10 speak FIR himself"
Haylng lss fully space would permit gwen hint
the subject OF sdyertsins, we hsye prVete
word for every wise man. ear fr greset there Jo
-cao adrertise ALPHABETICALLY but those ec GTe rapidly m
Can epef that ths oralnci or tozHg frlre
ahead e,clats r-o XII soon Be the head Of esIbIa
Of they on H Be content 20 pod on n ne ~ of
ocssfCp Of her Brececasorsl Heiren and ne faakes
character Joreid ne surporoa, Raeys0ne aesatlse,.o
IN a Jet- gears AEH6reds rRI 4nt sGoh eonpes'iDa,
nothing bat oEGfer eHgy aAe eEornoEs outlay r4 secure
a hearing. Now Is tte golden tiae. MAKE MONEY now,
befoye "there be siz Rieiz0n6s n tseJfeiG"
SYSTEMATIC ADyERTIsSG.-Ths Hamilton tOhiol Intel.
hzerc.r thrs does justice M Palmer, the pioreer and
perecte the Erssi enterprise Of bringing the .dysasges
OF extensive and methodies advertising throughout he ecun
try homo 10 men Of business IN al tbs srest cities
". Y. Daily Tribune.
TIE SECRET OF sELLISe.-volney 3. Palmer years
ago strueb upon theory WHICH be deemed weuid worn