New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-11-03
u. u. 11almer's Column.

pALMER's AMERICAN NEWSPAPER
Il AGENCY-Horsoe the Roman poet speaks with CON
tempt Of nitators and calls them seryie herd Yet
thougb not me highest order OF human tegence these
fulfill their pant the business of the world. Nothing
made in vain InitatCTs form by which you may
Judge the value Of any novelty. II crowd Of D-
tatoTs about anything may be there something
good IN just crowd Of seabTd lowering above the
let the Teope know that shoal of fish is underneath
and other light things carried along by the
rent seTe 10 show the speed and direction Of It. without
helping the stream in the least or increasing its volume
Ii want any assurGnco-whch we do nOttha sys-
TEN OF advertising admirable and going ahead pros
peTcnsy should find in The fact that several persons
have hichCd oinseyes to plan, and machg
along road. which they have Wit enough perceive
lead In the end If IyoIcrly followed 10 success-tboug
whether il may lead them to success quite another que
i'm But the edis bOad one aud they VIII have success
who merit it-accOrdinc 20 Lord Nelson's motto.
For tho last ten yCaIe have been making plan and
peTieciing Il and ts IRE pretend to no opyrgi we must
only make the ercecncc OF system sufficient one We
advertise Newspaper agencies IN the Northern states Our
facilities FOR dong el that we profess ~ the hue me- we
have struck cut lie in the number and character OF the pa
pers which have oCDfded to the exclusive agency EN-
brlciDg the bst and widely circulated journals OF re
cities in the parts of the countryside
system and regularity with which business done me
esrereuce of YEAR which we have had the method Of
carying il orour knowledge of the peculiar ch and
wants Of several districts OF country and the consequent
,rse ith which we can meet the wishes and consult
interests OF advertising friends We know thet the
means end appliances of business are beyond al comp
fon Such they they snail he stli rther improved
as we get along and earnestly directed 70 the benet OF the
business public This system Of Is not altogether ma
chine making money We take the prde OF an inventor
be supposed 20 do merely tor the sse OF the net
proceeds We do not why should rot have me salts
inction dear every citizen OF state Of dong
something to H. ia ms day and
which people remember HIM when ne has ronc away
10 The ddrTtiseme winch every man Is bound TO
notice. Although not 90 great man IN our own ESTIMATION
rs Founer, the frcnchmon we do not Gee why we also
should try and leave mcIk upon the industrial pro
tTefG Of our native country.
PROPER MODE OF ADVERTISING.
There are always two ways Of doing hiuga right one
81 and M
purpose by the mode IN winch II IS applied Ths s
the with advertising as wei as with most things f9r
want of Judgment in the choice Of them some modes OF adj
vertisns nearly bed at e There those
who sdyfe their friends sdvorse but not capable of
How Observe !" another could also lie written 10 show
hoic adeyse Advertising IS very good; and 50 catn.
measure he bring TO be black IN tic face aud TO the
verge Of asphy1ia.
vertse hut 10 40 pJ0pcy and 05sc9q Beng practical
" acquainted with the subject, we shall not advise man
whose goods do not suit certain district TO advertise IA the
papers OF that district we "ll send he advertisement
where viii be most promptly and satisfactorily answered
may lit to delay II 10 more favorable esison We
viii depend upon the oGnstncesGi each particular case
aid the nOus Judgment and discretion winch we al
There are tw things on which viii always rely for the
prosperity of SYSTEM fst the ooa5o'c to RECON-
mend much adv eIsng and No more t1an suits mans
Interests aud secondly the kno'-edge d"d jdcfs whch
enable advertise in the manner most pQhiac To Tine
advertiser People there are 10 adHeI1re Pehluiy anu
vet do not reap commensurate benefit The reasons tney
go work in the dark not knowing the way or they follow
the sdvce of those blind themselves We advise people
what do ia cautious mtegbie way t. sd ihelr several
neca sstes-kc honest physician who orders es much
medicine f;tng lor s patients and no more wh'e one
brisk use of 6russ-o half the e0ts his shop
be emptied down the thIoats OF his lnyehos
know ledge Ot the places end papers IN "ilch man
going 10 advertise Is much consequence % MN NJ the
adveis themselves That kaoodge j. possessed IN
the fullest al PNNrRs Agency oud those VINO rely
upon will have the comfort oknowing what they esbout
what they pay their money for mo slight comfort TINS Is
WV ''''' F,,reii ty P,r Foy o. Boston Sunly New.
"Asw have before said ADVERTISING Is business III IT.
1t their particular study The grand principle OF the sub
division of labor applies beautifully in thus by means
an espeo nj Agency the adv for the money
That a CERTAIN number on isolated notices would cost can
have them distributed those pepers-'nd those only
where they bound be read and 10 bns
tom Surely that single Indictment II there no
others sufficient outweigh every argument thst inter
csted ingenuity bring against the employment OF cont
n. tent Adv, rsng Agent The doctor aud the lawyer
employee because they have made subject their study
ana in like manner should professional be employed
who and st1idy has acquired skin IN tine
OF yersDg The who does hrs own physicing
aud law has quack tor his physician and fool for his
client What snail say, then nm who does his own
sdvertisg Nothing except earnestly entreat INN to con
cult ms own interest by employing rspons ole substitute
NE DO not cav employ v h FNER because i, Is certain
that every who has the tact 70 appreciate the enterprise
that by dnt OF long perseverance, has succeeded IN estso
hshug business, VIII At single km ont rOin the
hes; imatos who copying the plan winch ne has ma
turd Try dispute with him he hed OF public favor
hes is perfectly able 10 speak for HIMSELF
Having now las fully space would permit given hint
fNNa OH
word for every wise man ear 4P'eseHt ple'sdys Je'o 'o
oGrcItise ssfcsafcoy ba those tc'c rPy
Cga ace sryccf TIE thousands Of yo"Hg drded1cad
sychanfs no sri be 81 TIE hond Of o.
heir oira irH BE- coateRf e. ioo or te re ~ JstI g
tSer predecessors Hoduea Gno the fcnSee character foo'G
ihe Superstition! Wheye odrcses no ~ io ye,'s
htadreds GILL fna srch competition 7saHg o't Ssoas'tr
,o,yoy aad enormous outlay iriH soHr hearing Now -
sse 9idon time. MAKE MONEY NOW before "here DC SIC
SYsTrMArIc ADvERTIsINGThc He'nilton tOhio) Intel,
,r,pccr hus does iustice Mr. Palmer the pioneer aud
peYecter Of the great enterprise OF hrnSns he aavaetss
fexepsve and eihcdica advertising Throughout the eou
Try home 10 OF business IN ali the srea' elits;
Tar SECRET o. srLLINc.-Volney b Palmer some yesrs
ago, struck upon theory which he deemed would worn
revolution in Trade end AZ the time furnish HIM with
hroward for hs asoGs Since that time with unoeasns as
sduity and ne most untIg energy ne has PIostSu'd MS
plan through evil and through good cportequsled IN te
nseity OF purpose by only one great heoss OF the day
Whitney, the Railroad King.
But cloud has come over Whitney, while Palmer IS N
the ul TIDE Of Successful experiment lie has Ia some DC
gree brought into subsection the srcSt principle ne St DC
signed contolwiedng the mighty engine Of Publicity
the benefit Of and all who may have sufficient hight to
require assistance. Many usH has SHosN beth uae
rich through his fundamentally a;d many more are Yet 10
follow. The work is but begGn-the mighty system but
partially IN operation. BU. the Gay VIII soon come when
a an Will as readily think OF walking without ieet orwo4Sns
without hands, of success without asyeItsins Such
the inevitable course OF thngs and IN few not
o the sgstst wholesaler the city to the small
ssi fetaer OF the smallest town shOTdug newspaper WIZ
il 10 see II lad surs.a l. for nl0 sei.c TIE goisa
Iaof H. ar1o k, me tide Qf o,isHe at Gs food
g4O scsc tsse By TIC tosio start noe Gad Tt" ne Y
,sAea her d&at@y aeghbor ars bcy@Af"g 10 iaN ao'"
NE have mentioned Mr.. PALMER. the chief champion OF
ysenatc Advertising We bad te pleasure Of making hs
lest fan lie Unos his system and his plans
10 US and re hSye doubt OF their success Tie
. thoroush bus keen calculator and wha per
f,cty honest wen enthusiastic ~ his sms Others
have seen The rize ahead and euesvoed &c Oyeresh him.
hat The wisdom hch plsed sufficient to perfect and
he has put eli mIentcn Al bay
There's Tew Asba hes been OF agNn-dow1 70 Newport
with ms wife, two children and ssfvsht. "here InosI
.asen lie gels money spend IN thai way more than
cen tell He hedn'; cent when Re oesan nNe year sgo
Iock ~ hln nOwVes Of town, keeis hors oilVes