New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-11-05
T AND WARRANTS bought and sold on the
i 4 -. f.r1eahle terms hx KIRKLAND co.
b. 3. 1)almsr's Column.
1AIALER,s AMERICAN NEWSPAPER

VJALMEh' AmEhltAN NGN OF al
ii AGTNCY.-Horace the Roman poet, speaks with con-
tempt of innators and calls them II seT,le herd Yet,
though the highest order of human integence these
their part in the business OF the world Nothing
made nitaors form test by which you may
judge tie value of any novelty Ii we see crowd OF inn
tuors about anything may be there something
good ia il just crowd of seabrds towering above the
sea let the people know that shoai OF hsh ia
and other light things carried along by the cur
rent show the speed and direction OF IT, without
helping in the least or increasing ITS Volume
III W. ant any assurance-whch do no-that our sys
tenn of advertising admirable and going ahead pros
ptrcusy should find III the fact that several persons
have hicht Themselves on to our pan ana are marching
along road which they have WIT enough to perceive mus
lead in the end IT properly followed TO success-though
whether il may lead them 10 success quite another qles
ton But the held broad and they VIII have success
who merit ii--according 10 Lord Nelson's motto.
For tl @ last ten years have been making plan ana
pereciiI and tce pretend 10 no eopyrgh we must
only maAo the erceeaee OF system sufficient one we
wish to say that has connection with others VINO
ertfe agencies IN the Northern states Oar
facilities for DON all that we profess IN the nc th we
have slrk cut lie IN the number and character OF the pa
yes which have coutd,d to the exclusive agency EN-
brncng tho hes; ard most widely circulated Journals o te
cities ind towns in the various parts OF the Countrywide
system regularity with which our busne is done-t
txptrccc years Which have had OF Ine ctnOd OF
earur our knowledge of the peculiar character and
the several districts OF country and the consequent
with which meet the wishes ald consult tne
Interests OF our advertising friends We know th'1 the
aud app1r Of eur business are beyond al cnnpe
ton SUE as they aIc they shall be still further improved
&c: along and eGoty directed TO the benefit OF the
chine aAng money We take the prde OF an inycaT
IL ~ aid do that from strong rateal feelings when ot
=
proeeecs We do not why should not have re s
heton so dear to every true citizen OF state, 0i dong
BY which pcG lie may remember HIM when he as gone away
the advertisement which every man Is bound To
notice. Although no; great man IN own estimation
as Fourier, tho Frenohlan, we do not why we also
sou not try and leave mark upon the industrial pro-
gtss OF cur native country.
PROPER MODE OF ADVERTISING.
There oie always two ways OF doing thng-a night one
@dtwrons ones aud good thing IA itself may be turned
h'mis rurTcte by the mode In which II applied Tasn
u with advertising well with most things. For
wait of judgment in the choice Of them some modes OF ad
Nertsng nearly bad AZ all There those
who tde their friends 10 advertise but are not capable OF
showing hov. book lately written with the tito
how t. OtsSNo :" another could also be written to show
Ag adrese Advertising very good aud eating
but II Gny induces you 20 eat without Judgment or
mar he may bins you to be BLACK Ia the lace aha 70 INC
III 1ur desire aud duty merely TO lead people ad
vt do properly and adciscGs BEING practical
~ Aeqlenicd with the subject, shall not sdVse man
who's .ovGsG 10 not snita ceFt dstcto aveise IN ss
PAGES Of that district We wil send tie advertisement
where " IN be most promptly and satisfactorily answered.
usy Ct to delay TO more favorable season. we
viii 3e i upon the e'rcuns;ioso of each particular cas-
anu u, ,soien,ous Judgment and discretion which We al
R.ys,aer, N cur medisuon
1e.t things which we VIII always rely Tor the
pso>py system, viz Fst the ooaseie'e 20 recon-
mend much sGyeIsng and no more than salts man
ntciCs. rau secondly, the kaocdge G.d JIcilHes which
eusl ~ 10 ADVERTISE the most profitable 20 the
sd,, is.ple there are who advertise plentiuy and
y,tdorl,rc rep commensurate benefit The they
WV,s IN c dark not knowing the way, or taey follow
tue aovCS OF hosc as blind themselves NeadNse people
what no. acanous iutelhgbe way to suit their several
nehCn, fitting for his pateus and 40 more whe one
belonspg TO- he slUhecary class may be found advise
ensA U 81 20 otter hall the gsllots in his shop
beemIuig DOWN tts thIo, Is Of h.s inVslids'
know coSc OF d. plac and papers ia which a man 10
roii ~ ilsc much conreuence to hun as the
eoyeltsn themselves That kRoileyc possessed ia
Tie fn, eSn' q fALaERs Agency and those VINO RELY
urcni wiz hcvS The coert OF knowing they about
what tbs pay their money for slight comfort this
the tlrts so 20 present;
Extract. by Par Foy. Of Boston ssai,y News
AS We have before said advertising Is business in IT,
se and Ought 20 BE- ntrGSted 10 those oa who have made
1t thCr particular study. Tue grand principle OF the sub
division Of labor applies beautifully IA his BY means
al an especial Agency, the advertiser for ae moacy
tbst ssltSn LVnbtT of Isolated notices w0ad cost
have them distributed those papersAnd those Only
~ber, they bound 10 be read and certain bring
tom Surely that sing le Involvement, II there
others sufficient 10 outweigh every argument that inter
tsitd ugenuity bring against the employment OF com
petent Advertising Agent The doctor aud the lawyer
employed because they have made subject their study
and m ike MANNER should Professional be employed
WHO by srcwdn,s aud study, hes acquired ss IN tse
enee OF advertising. 1i who oc-s hrs phyScing
and law has qeaek fr his physicsn aud fool Tor his
e-nt Nnat shall say, tnen ~ niin vino doss his
sdNcrrFt Nothing cNccr: earnestly enrvat hlfn 70
srt his inierss, by employing Irresponsible sghettlte
we 40 lot sly employ " T. fANER, bccSse II Is certain
at every who hes the appreciate the enterprise
het ~ dut oi long perseverance hes sccecod IN ese
iseing Rer bHsErss wil srge ham oa from the
host 81 nIiaiors vito copying the plan whca lie has IA
er,d rew ny 20 Dispute with ha the bed OF puoic ;svor
w Una, point say NJ. PA,SEB, wlen he
hss H perfectly abs 10 speak for HIMSELF
hsvng ls fully space would pennit) given hat
two on the vast subject of advertising have Pm yse
word Tor every wise mans dtpreseat there fec so
scre'e automatically bat tose Jeo rapidly tsne
Goa Ne erect hat re n0Vsa8Gs Of yosAg dyre ahead
Fffoaahis sso T tr az fi< head Of esfsinegfs Of