New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-11-25
u. 3. palmsr's Column.


lsss adc Iui.stuIs by winch Won nav
lsdse he value Of any novelty Ii crowd Of in
good IN it, crowd ct ra-hrS lowering above lie
ees TX he people kao. that sioa o. nsh underneath
q aud cher hght things carried soHg ~ the
reIt 70 show TIE ee" aod direction OF Y "it11t
he'll ns the sfTcs the ssst Increasing is volume
Il 49, Gly AsuTanse" leh Ne do aos-that oar sys-
ton Of ~ j. admirable and gong ahead pros-
rtrously sloud find IN the fact that several perons
have NJ chez then selves 70 cur Psn and are rarcng
aong nd winch they have st enough 10 perceive must
lsed ia tie end Il rropuy followed, 70 slocess-thossh
whether ray lead them 20 guile another gues
tim But aod broad and they Nil have success
WHO merit t-eccOTdIHg - Lord - son motto. q,
FoT tie last years We have been niaSing plan and
pe.iecf gIt ard pretend cspgrfhi we must
orS maze ie czcelesce OF 81 stem sufficient oae We
with g. hs hss connection Lh ny others wao
Advertise 1.wsrarer agencies n the Northern States Our
asuss ioT Go all that process N tne hne that We
have sluck VUi, he IN TIE number sad cascf OF the pa
Ters which have conhosd - rs The eNcus,e agency EN-
tro.ug the best az most wicy circulated journals Of the
cits ard IN the paTls OF the c0ultry-the
system end regularity with which business doue-he
csTivirg kno ledge Of the peculiar ch,ctcr and
wants q several districts OF coanty and rhe consequent
interests OF advertising ends We know thar tbs
and appliances basness are beyond al conpe.
tuon Such ty they shall he all further improved
Ct along and esy directed 20 the benefit o the
lusufss pubic. This system of not altogether
chine masnE money. We take the pride OF an Invennr
IA III ana Do that iruu strong aerai eiugs wan oui-
ere ie Ia do merely or the s,ke o. me net
prveet's We DO nos see WY we snou"l uut nave ne
isoton deer 10 every true oila4en Oh >ta 81 Ioihs
something 20 IL n his day aud lisonehins
BY which people may remember him weu he has gone away
20 he doteftscNeRf which every uan - oonnd 10
notice. Although rot great own estimation
Fourier, the FTenchman, We do not sc why We also
should not Try and leave upon the industrial pro
'' PROPER MODE OF ADVERTISING
There are always two wayse DONG unns-a night one
snd wIorg one and GOOD thing Ia itself may De tnrned
from rs purpose by he mode IN which applied. TINS
Of JUDGMENT in Il choice Of them, modes Of adj
verusns are nearly s bad as none az all There are those
who sde ther friends 10 ADVERTISE but are not capable OF
showing Aor. book was iaely written with the title
How Ohserve = another could also be
hotr 20 Gdteise Advertising very goods aud eang
But II my induces you % eat without Judgment
measure he may ns to DC black m the face aud 10 the
Its cur aesr duty not merely to lead people al
vertse but to DO properly and ddrsefy Being practical
y acquainted with the subject; we shall nor advise man
Whose goodsdo notsuta certain district advertise in the
pIrers Of that district We viii send the advertisement
or W. rrey m 70 te.ay favorable season. We
will depend upon the crcmsancsof each particular case
and the cousc rtous judgment aud discretion which we al
. yevscxercse IN our mediation.
There art things OF which win always sey for the
prosperity OF system Fist the conscience 10 gecoI
mend much advertising, and no more than SUITS mans
interests and secondly, the kaosclge aad aeiitss which
eIste US 10 advertise in the isnner profitable the
advertiser People there who advertise panttuy and
yet do not commensurate benefit The reason is they
60 work the dark knowing the way they follow
what do cautious Hteg bie to suit thc several
neocsstos-ike honest physician who orie" as much
belonging 20 the pothocay class may be found to advise
brisk OF drugto order half the gapots HE shop TO
P be emf tied down the throats OF his Inyalds
knowledge OF the pGces and papers In which manis
going 70 advertise OF much consequence 20 hm a. he
embellishments themselves That nole1gs possessed in
uronit wi hsvt the conforf what tey are about
what they pay their money for NO slight comfort thus as
''' '''' lat b. Pa Foy ofBo.,on Sunday News
AS have before said advertising business in T.
self and ougi to BE- nrusdt those only who have made
il their psrcula study The grand principle Of the sub
DIVISION OF labor apples beautifully IN this by
OF an especial Agency the advertiser Tor the same money
that Hsnber OF isolated notices would cost can
where tn bound be read and certain 10 bring Gus
tom Surely HAT ngls inducements even II there
Others Is efficient TO outweigh every argument that inter-
esed can bring AGAINST 1e Py % o, To se
empoy,d because they have made one subject heu study
and in Ike should prof ssiona man o. employed
eLce OF advertising The who does his physlclns
and law has quack TOR hls physician and TOOL Tor ms
cent What shall we say then of him who does his own
advertisrgl Nothing except ear,esty enreat hi TO con
W. S % y srnnioy Il Taiwys becane IL is certain
that every who the appreciate the enterprise
that by dnt Of long has succeeded in esab
fishing business l at once single HIM out from the
hoft Of TitaoTs who copying the plan which he has ma
tur,d Try dispute with hn the field of public favor
On that point We say no more a. Mr. PALMER, when no
hkes is perfectly able 70 speak for himself"
Having (ss fully space would peunit given hint
the vast subject Of advertising have private
word for every u AtpreseRt there are te1 oo
adrertse slsaoo but hose jeV rapidly incyeIsing
Con rs sIpcct that he Thousands of young drivelheid
er otcn teH be oohfott 10 iod in ire ytro tstep Of
their pyedososf Iearea and the YaHkee character forbid
hundreds will AUid svh competition Nothing but ,soaster
energy and enorvoss outlay W seeurca hearing Now s
EickHonds ia thef field"
sysTFMarIc AovEErIsISe.-Tbe Hamilton tOhio) Intel
hgeucer thus justice Mr.. Palmer the pioneer and
perfecer Of the great enterprise of bringing the advantages
ofeNtensye advertising througho the
IN. Y Daily Tribune.
The SECRET OF SELLISG.-Volney B. Palmer years
arc, struck upon theory which he deemed would worka
revolution IN Trade and the tine furnish hun with
Eduity and the most unng energy he has prosecuted ms
plan through evil and through good rspoeqnsled IN te-
nacity Of purpose by oly great theont OF the day
! hItney the Railroad KING.
But cloud las come over Whitney while Palmer isl
the tu tide Of successful experiment lie has IN 80 ne de-
gree brought into subsection the principle he hrst de-
seed coutrolwieldng the mighty engine OF Poblcity
require lie Many man has already been made
reh through his nsruraentsy and many more are yet 20
foOw The work 10 but begun-the mighty system rs put
partially operation. But tie Jay will come when
will as readily think ofwskns without feet orworkins
without hands, OF success without advertising sacns
the inevitable course Of things and few years not
from the wholesaler Of the greatest city TO the small
ial TO see t. 1nd suos. is Jor those seize ne ader
ballot oITo,tunify rho toke The tide u Fortune az 10 ood
uho seze time BY The JoToo siort nor, and cn ne go1t
ehe their diaOyy heshbors beginning 10 tux about
S'gg,nstisg ,.osd II, p,,xy, the chief cb,uoo, of
systeafo Advertising We had the pleasure of making his
acquaintance last fail He unfolded his system and ais plans
and have doubt Of their success Tie
thorough keen calculator and witha per-
hctly honest, well enthusiastic M his ains Otners
the ahead and ende1yOred 20 0Yeresch h
but wisdom which planned sufficient % perfect and
| be has put all competition at bay
Mr. PERKINS PERPLExED,-"I can't zee how IL s'
There's II " .sbury he's been of againdOwn y Newport
with his wife two Children and servant Where ander
heaven be gets money 10 spend IN thst gay more -n
can tell He hadn't when he began. five years ago
Look at bun Dow-hyes Of keeps orse, dnyes
in every day. His mur BE- larseyet be
gems 70 psy goes hope there nothing about
Tewkbury Then oos 81 tire money ne spends for advrr-
tsing Why tina. enough 20 run any man, dout care
bow rc he have been IN business for thirty years and
can't afford any Of these things Wouldn't look well
taking my wife down Newport and staying there eight
weeks-eight weeks indeed scn, her cheap excur-
sioDbut couldn't 10 myself can't afford tdont take
IN money enough 20 DO H. And then spend his
money let people in the pspersand
sendng cards and bile all about the country Tewksbury
beeds freely for his vanity, mnst confess! They dont
cetch that trap how ft don't do good got
lot Of cards and bile printed ve years and there they
81. Aohod rca1t. md