New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1852-12-01

brers the best and most widely circulated ours Of he
sliles ana 'owns n 'ns y.ivss pas % ne
s,perenee years which have had Of the method Of
carving IL kIo~se o, the poeshs character ald
o the several osrc,s cOuntry, aud The
,,r WITH which We the wishes and eonsak ID,
Interests OF our advertising frienes We know ~ the
means ard appliances Of 9asnes are beyond al npe-
tncn such as they sse they . b s further improved
get along and earnestly directed 70 the o~ncn' Of no
business public. THIS system % ours not s-
t ard do that from strong psterna eeinr which ON
may be suppod TO do merely Tor the sahe Of the nt
proceed. We do Why should not have ne <fs
s,cn 80 dear 20 every true ciEzen Of Stair Of dong
something 10 IL N ks day and
70 srsw,r the adrvecst which every nan bound TO
NOTICE Although rot great man IN our Own essinstos
eoaiier the Freedman, ~e DO not se why we siso
snond no. Wy and leave car mars upon the ncstrA pre-
PROPER MODE OF ADVERTISING
There always way. Of doug thns-s night
and wrong and -od thing in issf may b. turned
rom its puryos By TIE mode in which sppied rss 10
the with advertising web with things Fer
Of Judgment the cho,ee Of them modes OF sd
,ertisiss nearly IS bed . none At all There those
show,sr So,c book was lately written with he usie
How Observe = another cond also De writsn 10 show
Rut II snv man incuces Won % without Judgment
esse he may bg you 70 b black IN thetase and to the
lis our sesrr and duty not merely TO lead people "a
vert hut TO DO properly and crtscs BENG pracnes
y acquainted with the SUBJECT we shall nos advise MAJ
whos SooGs district % advertise IN the
rspers OF that aistre, We viii send the advertisement
where will b. promptly and satisfactorily answered,
or We 6t delay favorable soason- We
viii derend uron the each particular esse.
AMI the Judgment and discretion which We al
waysexsrsise mediation
Their are two things on whlch viii always rely for the
prosperity OF system First the case<ss 70 eooDi-
inerd a. much sng, and no more than as marc
interest; ard secondly the k.oase ard faesia wAica
erebe advertise in the manner mos profitable u the
advertiser People there are who advertise pentay aud
vet do not reap eormensite benefit The reason "a they
20 20 work the dark knowing the way or they follow
the Of thosc as blind themselves advise people
what do CAUTIONS intelhghe way 20 SUIT thes seve
rccesst eske az honest physician who orders much
medicine ttnng tor hs pents dsd no -sor wahe one
hsk drugs-to order halt the sipcts IN his hop 10
be errtied down the threats of his invsids
- nc $500 20, ch Ppssuencs 20 him a. The
advertise Themselves That knoedge possessed IN
the fullest extent At PALMsRs Agency and those who rely
upon viii have the comfort knowing what they are about
what they pay their money tor no hsht comfort this -
| WV r,,r,s, Nv rsr rcy. Of Boston ssrd,y New.
"Aswe have before said. advertising ousneS IN 70
self and ought 10 be ntust.dto those only who have made
their particular study The grand principle OF the sub
division OF labor applies beautifully m this BY
OF especial Agerey the advertiser for the sns money
that a number OF isolated notices would cost
heve them distributed those pape-snd thcse only
where they bound 20 be read and certain 10 bnas
tom surely that single inducenent even II there
others Is sufficient 10 outweigh every argument that
ested ingenuity bring against the employment OF
petent Advertnr Agent The doctor and the lawyer arc
employed because they made subject their study,
and In hike should professional man be- employed
who by shrewdne and study has acquired skill IN tae SCI
OF advertising. The who does his own physcng
and law, has quack for his physician and fool for hs
client What shal we say thea Of him who does his own
advergng Nothing except earnestly entreat him TO CON
sut his By employing rospons bic substitute.
We DO rot say employ " B. PALMER because 1t 10 certain
that every who has the tact to appreciate the eaterpfss
that BY n of long perseverance, has succeeded in essb
hAh.Eg basEss viii az once single hum out Nom the
sS 1ow if 70 Sso . sSSShf s he d S pshs so
On that point we say no more as Mr PALMER when he
likes II perfectly abb to speak for himself. -, -.
Having (as fully space wOnd pernit) gwen hmt
two on the vast subject OF advertising we havos gnvAe
word for every vice mans prssea there Ie feo oAo
ddrerhe automatically bat ose sD rapidly ,sereis'ng
Goa expect that le thousands Of young driveahend
merchant, uAo tsiH 'Ooa be at he head Of Embellishments Of
their Sa rM be coHieaf 20 od on IN ne osfrot ofep Of
ther preieesoys Horea and tie fdake sdyeier Jorbid
he ssT1osisioR! Where adreyfises IN sv ysrys
hundreds isL Amid svcb competition nothing but monster
sneygy and outlay pu hearing Now 10
Ge yDidoa tae MAZE MONEY now before there BE- str
SysrIMArIc ApyERrIsIsG.-The Hamilton (Ohio) Intel
hgeucer thus does Justice Mr.. Palmer the pioneer and
perf.csr of the great OF bringing the advantages
oextensye and h0dca advertising throughout the
IN. Y. Daily Tribune.
THF SECRET or SgLLINe.-Volney Is Palmer sotno years
ago, upon theory winch he deemed would works
revolution Trade, and the tune furnish him with
sr.wsrd tor his sbors. Since shat time, with uneeasng
sduty and the most untng energy he has prosecuted me
pan through evil and through good reporeqused IN te
necty OF purpose BY oay Que great theorst OF tho day
W htney the Railroad kiBg.
But cloud has come Whitney, while Palmer isi u
the full tide OF successful experiment. lie has do
gree brought subsection the principle hs inst de-
signed controlwelding the mighty engine OF Publicity
tor the benefit OF and all who may have sufficient light ~
SECURE its asssauce Many man has already been made
rfh through his fundamentally, ad many yet to
follow Tie work Is but begnn-the mshy system - put
partially IN operation But tho DAY will soon come when
ws readily think OF walking without feet working
without hands OF success without adyertsins Such
the inevitable OF things and IN few years not one
retailer OF the smallest town aHonng newspaper will
ai to It, Ind ia 10, t.o'e oo seize me golden
ball Of opToyiUaff ho ake Tee tide " fortune at 10 ood
Eho seize time By ne Joyo start and o'a ne yod
vhen their dnioyy neghbo" are beginning 10 ta about
we have mentioned Mr. PALMER the chief champion Of
systematic Adyersng We had the pleasure Of making his
acquaintance ast fall lie ontoded his system and his plans
to US and have doubt Of their He
thorough business keen calculator, and wtha per
ctly honest, well enthusiastic IN his aims Othsrs
have the prize ahead and underworld 10 oyenesch hun
bst the wisdom which planned sufficient " perfect aud
he las put ell competition at bay.
Mr. PERKINS PERPLExED.-"I can't how It TO-
There's wksbury, hss been OF agan-down TO Newport
with his WIFE, two children and servant Where under
heaven he gets money to spend IN thai way more Than
cen tell He hadn't cent when lie began, five years AGO
Look ct hun nowves out of town, keeps horne DIVES
and every day HIS expenses must be arEoyet no
pay he hope there nothing wross about
Tewksbuy Then look the money he spends for sdyer'
nsng Why that enough 70 ruin any man, don't caro-
h%% ' .od .py Of .s h woa cos ven
taking my wife down Newport and staying there eight
son-but couldn't 90 myself I can't Afford it-dont take
money enough 10 do IT, And then 20 Gee man sPond ~.
money Just let people his name IA tho pspors-and
sndins cards and bills all about the country. Tewsstuy
bleeds freely for his vanity, must eonies Isey don't
catch that trap, no now III 40
lot Of cards and bills printed Eve years ago. and there they
in the desk Nobody calls for them And then
/ advertised four weeks IA newspsper-money thrown
awsy-waed Tewksbsry fool and he must fail sooner
later Pm sorry for hibe naturally clever Elbow
IL him to advertise than all the money
take wish somebody would buy Inc out-trade Is 90
dull
All he sad about Tewk.bury true enough, with the
slight exception that TswsbuTy was IN danger OF faiins
The very thing that Perkins teusbt would fnll INN ~as
that which kept bm up. lie began business with nothing
bat bic brsns-he let the people andstand where ms We
Md win he had got
got great 81 trade which constantly increasing fef
tns lo-t his business his old customers ded on
or of be took gst new ones and tue CON
sequence that he just living upon what ne ahe twenty
yesrs ago He had Better slut has sop than Try 20 hse
IN three without sdveTrnns Reader are you tolov
ing the tracks Of friend Perinsi lfyon sfe stthsr
shut Up your hop pitch into thus great puoiie-h you
DO the latter your ereitou VIII pitch INTO you and
shut you up lboston Dnfy MAIL
ADyERTTsIsc-Ifany wishes TO learn the true PM
.opy Of Adyersos and 10 scertAin The ncalsnl1bs ad
ysasss Te.s.uBs from H. sdyse hi ocal on Oor isad
v B. PALsER who viii open his eyes 70 It's b-nefs and
give him all necessary Information the subject Mr..
PsLsEE has long made TINS branch Of sducalon study and
the whole SUBJECT Is familiar TO hinn We venture the