Kenosha telegraph. [volume] (Kenosha, Wis.) 1850-1854, 1852-12-24

1he business OF our City and its prospective in.
| crease, depends entirely on the good understand.
| ing we maintain with the people of the country.
In the proportion we offer facilities and accommo.
| dation for the country trade on fair and honorable
terms i'll like proportion will the business of our
town be enlarged at least to the tent which can
be reasonably claimed by our position on the lake
shore. But it is not in the business facilities alone
which we possess, simply in the ability and the
disposition to transact business in this city, Us adj
vantagcously to the country can be done else
where; there other things essential to success,
and indispensable to the future stability and en-
| largcmcnt of our trade.
If this city would secure the patronage of the
country trade its business men must pursue the
methods which are pursued by tradesmcn elsewhere
in cities and villages, wherever trade lourshes
and commercial prosperity prevails. If n merchant
has goods he wishes to sell ut fair rate, or if
mechanic has wares he wishes to dispose of, his
first business should be to apprize the people with
i'll all convenient distance of the character of his
business, the articles he has for sale and that he
is in the market ready to wait upon the call of Gus
TONERS. In this bustling age, where words and
noise have SO much to do in directing the courses
and channels of commerce, it behooves those who
attempt to do business, to keep the public well no.
tilted of their position, that they be not left far
in the rear amid the general strife for patronage
The merchant or the mechanic, who contents
himself with merely putting sign board over his
door, mistakes the prevailing and the more sue
cessful policy of the age. The discerning business
merchant and mechanic in these active times will
be satisfied with nothing less than putting their sign
into every dwelling in every CITY, village, and coun
try, as far as practicable, through the medium of
the newspaper; thus introducing themselves at
once to the notice and attention of the public The
benefits Of advertising arc we'll understood by bu-
siness men, and as a means Of success, the tcsti-
mony is overwhelming on every side. Our neigh
boring cities the lake shore, advertise literally
and scatter through the country attractive bills in
vting patronage, These appliances, have their
unmstakcable effect in drawing trade and divert
ing it from those channels where fewer induce
ments of this kind are held out, Besides there is
an increasing disposition among the people, to pa
tronizc those establishments that advertise The
merchant or the mechanic, who in this manner pub
cly invites an inspection of his goods and wares,
is regarded as the more liberal, open and dcsira.
bic man to deal with
People ofcontracted minds, often suppose tina prin.
tiers are the chiefly persons in the matter of
advertising, and that from personal considerations
alone, they are actuated in advocating the policy of
advertising. The truth is, the printer is no bet
ter paid than any mechanic is who does job of
for given price, or laborer who receives for his
services, such compensation as may be agreed mp
on between him and his employer. The real Pc
cuniary profit goes TO the persons who advertise
and tends to the enlargement of the business OPP
emanates