Cooper's Clarksburg register. [volume] (Clarksburg, Va. [W. Va.]) 1851-1861, 1851-12-31
QUERIST.

IMPORTANT TO BUSINESS MENU. B..
Palmer, in the last number of the New
Yorker, gives the following hints to those
who are DESTROYS of success in business:
The material affairs of business trans
actions must be aided and sustained by a
proportionate exercise of intellectual en-
ergy; and this intellectual energy should
keep pace with the facilities by which the
material affairs of business are advanced.
Every one is now obliged, if he would
keep pace with the times, to aid his ply
steal exertions in trade, or whatever bu-
siness he may be engaged in, by due re-
course to those means by.which his bu-
siness profession may become generally
known. This is the intellectual part ofhis
business, and the press is the great me-
dunn through which it must, at the pres
ent day, be developed.
Nowadays newspapers are diffused
far and wide; they are read by all, and
afford the only vehicle by which men and
establishments become generally known.
AT the present day, as yet, this engine of
intelligence has not attracted attention
commensurate with contemporary improve
ments, simply because the material of bu-
siness is more Palpable and tangible, and
it will be only by degrees that the power
of the press will be acknowledged as equal
to that of steam, for the furtherance of
business enterprise.
Through this Agency, regular, safe,
and systematic means is afforded TO the
business community of giving notoriety
abroad to their respective pursuits.
Newspapers, says the N. Y. Tribune,
are designed to furnish Information TO the
public and livelihood to those employed
in producing them. Their income is de-
rived from two sources-frst, from sale
or subscriptions secondly, from the
charges paid by those who see fit to use
them as means of communicating with the
public for their own advantage or profit
There is probably not daily paper in
the world-certainly none in America
that could live year without that large
portion of its revenue derived from Ad-
vertising, nor, indeed, could the publicity
now secured by advertisers be obtained
for twenty times the present cost in any
other form than that of the paid-for
Newspaper.
If "a man applies to lawyer, doctor,
- Ia pSiA q A4OAOhoHG3 AOA VI
the commodities whereby the latter makes
his living, he expects to pay therefor
He never says, If you want pay for
this, you can have it - paying is a mat
ter of course. But if he goes to an Ed
itor to get his axe ground, he generally
pays when he can't help it, but he seems
to think it rather mean that payment is
expected.
Publicity is vital element of success
in almost every business. If a man were
tomorrow to invent machine which
would do the work of forty-horse steam
engine for one-eighth the cost, whether
in building or running such steam en-
CINE, he would be long in making for
tune out of it if there were no press
BY the aid of the journals he mi ght &C
quire wealth from his invention in the
course of two years, while in their alb
sence he would very certainly go down to
his grave in poverty, though some future
generation would not fail to profit by his
labors. The Press is to business what
the Electric Telegraph is to intelligence
it condenses years into minutes.