The Charlotte journal. [volume] (Charlotte, N.C.) 1835-1851, 1851-03-19
From The Greensboro Patriot.
ADVERTISING.


ADVERTISING.
The advertisements in the newspaper OF
newspapers OF a town generally Indicate The
amount OF business, mercantile, mechanical
and professional They frequently furnish
TO strangers the criterion whereby to jedge
OF the htslness Of place. And IL is also a
fact, that business aud advertising increase
feeeher. Liberal advertising is evidence Of
lsheral dealing. which The public are ve.y sure
'td sppreciaie. Aswe have before remarked,
merchants Who advertise most trade most ;
aud the remark will generally hold good as
10 aay other calling besides that Of inercbun.
d,ze.
There are numbers Of mechanics and dca.
lefs no cannot screw up their courage 10
the Poin, Of la. .lrding ANY amount in sdver
ii,mg. True, there rs q rtk Of the amount
pad for advertising reiura Of the sum *.
petded mry not be realized bu, On tho 9th
e. haGd, return Of m hundred fold mdy be
caused thereby. Tie chances are IN fapor
Of adrnfising. A liberal and successful
de,lets will tell you tits. As To the idea Of
running rex -recolleoI that You also risk
something in boyiog goods, renting stores
nfd shops, pu'c has,ng goods, aud wha; moi, .
Customers may no! come after eli. But
theH again, they may and probab'y rH come,
If s'n make the fact sugcieady krorn that
/ Noa wish them TO come, and set faifl, before
them he Inducements 10 call upon you.
There may be some who have tried il, and
/ beohuse they cannot trace sales and business
incl vase directly md o5r.oasly 10 their ad.
yefisemon;s, corclude they did M good.
They are unable to appreciate the benefit o!
a aneral circulation Of their puiices aud the
thousand ways 10 which the substance there.
Of nay be fixed upon the minds of readers
aud hearers Of reading. Because custom.
efs do not say that they posted straight cfT
( 10 &c store or shop en- cing The advertise.
melt, the advertiser must needs conclude
( tha 10 eh Ct atall has beeu produced on the
pubic mud
+ Nd there 10 another ohj"eiion urged Againsl
edpfllsing which We know a. hide how to
anieer ms the above: 1t - tho argument OF
some that their business 10 extensive enough
! -tey dc no, want any more custom they
/ getss much ss they csn do, &c. This is ON
evil more pfevsIen, than many are cwure
ef yilh our Southern tfaae,s aud mechanics
. / min plain Eaglsh, the result Of mental
| aud bvd''y lszness. They eiH mol ses that
/ Il they take proper means To extend iheir bu.
sta'ss to meet growing demands they could
af al @mploytnent ogreatef numbers could
supply msuy more and make more mon
ffon muller pref's.
Websee been led to these remarks, because
i, his frequcntly been source of northca
tlono compsre Tho columns # The Patriot
viii plpcts of olhet towns, and tud 40 poor
a Slow Of advertisements. AID The fact Is,
the business Of our pace IS nearly at staud
,tiit- the increase ol bIsBess aud Of pnpua
tuu has been very small It any thing, for sew.
efa years past, Now, We do not contend
tho newspaper advertisements will remedy
In, lbug Lu, We do contend, that ~hle a
fush ron OF advertising custom vii show more
nearly the acual amount OF business done, It
wll lacrease that business manifold above the
piihnce pa,d to The printer. The uewspu.
peri of Rairigh Fayetteville, Sal, bury, VII.
mlrvou the ntie town ul Guld,boro, and
othtGs We might name, are aitre with ed,er.
tlscmeuts and their towns are all prospe.
rou. ,d growing, showing II large iucrca.e
; Of IpFu'auon 10 The pasilen years. To glance
over one Of the papers OF those place., YOU
would almost fancy tha, you heard the chnk
: of The hammer aud tie rush Of the plane and
saw the merchant and his clerks busy behind
: Jhe counter, aud the hustle and stir Of cu.io.
mers gong 10 and out
, With Us, however, we are almost ashem
ed to say. we're II 10, for the custom OF pat
eut medicine men, our advertising column,
would h,rdlv make living show. Fps o
, oar merchants and three of our mechanics ad
fernse. We are grateful TO them, mol Io
ourselves alouc, bu on behalf of the commu
+ Ntty which our paper represonis, aud whisl
: se desire 1t should represent cred.iably u
the way Os business notices ms well rs ever,
thing else. And We are happy TO be the mean
OF making the business OF these cuslome,
= more extensively known tor II ~ througl
. the Indications which hty alone furnish tha
strangers at instance hud out, go far az th
/, paper Is concerned, that there Is any busnes
" al all earned on IN tiieeushoto.
BEAUTIFUL SENTIMENT.