The New York herald., 1851-09-10
EcULATIoN or THE NEW YORK DAILY HERALD.



This is very pretty table, and is as mush a
matter Of fact the stas in heaven. 1t shows that
tie HERALD is read by at least two hundred thou
sand persons every day-for five or six persons, on
the average, peruse cash daily paper, and become
acquainted with its contents, and with no part Of
these contents more than the advertising columns,
which arc an epitome Of the business world, from
the wants Of the chambermaid up to the projects
and plans Of the millionaire. The poor stranger
hcm fsr-o:f country, seeking employment for the
fret time in the New World iOoner places his foot
in New Yoik than he instinc;ively seeks the friend
be has in the HERALp-describes his wants and ca.
p0ites-and hrds the service for which he is fitted
The huge capitalist, up to his eyes in railroad scrip
in bank charters, in projects for steam mmunica
tim, in plans for mighty enterprises, sets
bis soul upon doing something to move more capital
than be sdvsrises kis company, his project, or his
business, in he very same columns, that be may
make the world aware Of the character Of his de-
signs. High and .ow-lioh and poor-all having
wsnts- come down to the EEkALD platform, which
s one Of equality and general distribution Of bene-
f.s--snd each takes bis chances for publicity
which is tie sole source f securing and extending
business, no matter whether it be humble or
Esgnifcert-that Of the gardener in the field, or
the banker surrounded by vaults crammed with
bullion one single prineiple-one preserystve in
stinet, sriustes the whole intelligence
Now, then, ore word sbovt business generally
The autumn is around Us Our merchants arc
anxious 70 tsl Of their large stocks Of goods for
the fall and vin,eT; aad as the harvest is too
abundant in some places, and has lessened prices,
ard rs tornsdoes have 1uept over other districts,
and done great damage, the buIiness men vino
visit New York a. this season are likely not only
10 cuIts their purchases, bat are anxious to find
places where they can boy for cash. How are
they to fnd such places out IN our advertising
columns. u is not to be supposed tha. they viii
look for them in journals which, according to
lie sworn census returns, do not have a circu-
lston btyon& three, four, or Eve thousand copies
Certainly not. They VIII look fer them in the
ctnmercsl and general newspaper having the
largeit sirculador-an and they viii lock foT them
tdere beesuse they viii be certain that the houses
advCr;isirg are respectable ones. We viii explain.
For years, tie struggle among our business men
has been ou two points, With respect to customers.
There Is one class who maintain sys;en n Ct drum
wirg-Who keep regiment Of nice young men a..
the hotels, living al an expensive rate, whose bus
ness Il to huut w strangers AID 10 induce them to
furchase. The system involves an outlay Of many
thourand dolars annually, and u losthsome 10
eoOatry merchants, who DO nc. Ike to be logged,
and watched, and guessione3, ard tsazed, and pro-
vokoa, ard forced into buying. Quiet, business
men, they win 10 deal ia a quiet, businesslike
wsy. They dstest the drumners, and avoid them.
On ths other hand, there il elass who obtain
their oustoE.rs honofably sad fairly, b. aivsrtis-
Ing, and at one-half the expense. They can keep
their names aSd msG staples every dag in the year
before ters and hundreds Of thousands, for sbou.
one hundred and fry dollars; and they and their
account in Il. We are happy to say that everJbo-
6y reads the IlERALD; and the country merchant,
becomirg "a milisr With the great leading merchants
of New York through our columns, quietly comes
to town. and makes bis purchases accordingly.
Thus We see the relative merits Of these two
o'asses-thoso who adver, se ard those who do noii
aud 1t is quite eosy to perc tive on whOss side tie
advantage Of respecisbility sy be found.
However, we care little slsut this matter per-
sohauy' We only point cut the -tate Of The case,
ara snow our mercantile community where their
interest les Wa fugges. se thea t. q. tie same