Worcester daily spy. [volume] (Worcester [Mass.]) 1850-1888, 1851-01-09

IHE WAY TO GET Custom TO ADvER-
T1sE.-Here is case in illustration of this TRUTH
which your shrewd, money making man well I'M
derstands, and uses his knowledge to the advan-
tage of his own business. Read this from the Path
finder, apply the principle to your own business, and
our word for it, you will never give up advertising
till you give up business
flrertisiag. Every Merchant, Trader, Store
keeper, Mechanic, and Business Man who may de-
sire to Increase the number OF his customers, can
effect such a resslt alta very small expense, COM
parativey, by Advertising and we confidently as
ser that the Pathfinder is of the very best pa
pers to advertise in that can be found in New Eng
land Shrewd and enterprisng men have made
fortunes by udicious system of advertising, while
other men, possessing equal advantages, have failed
solely because they had no faith in the mighty pow
of the press. If you have anything to sell, just
keep that fact constantly before the people in due
time you will find buyers, and few extra sales will
pay all the expense you may have incurred in en-
ploying the printer 10 make you and your business
known to the world around you
We have fully tested thes value of advertising in
our own business. Two years ago the Pathfinder
Job Printing Office consisted of few cases of type
and small hand-press, the whole not requiring
room more than ten feet square. Only one man
was employed in doing the work, and he had not
half enough to keep him busy. At that time we
began to advertise pretty thoroughly in our own
paper, and also In other papers, the fact that had
opened new Job Printing Office. There has been,
ever since, constant increase of our business, and
we have been compelled, from time to time, to add
to our stock of type and other fixtures and to en-
large our office, until we now occupy more than five
times the amount Of room we had two years ago,
and have none to spare at that. Our small hand
press has been exchanged for of large size and
a new job press, the fastest and best machine that
has ever been invented has been added to the es-
tablishment, which will turn out more work in one
day than we could have done in a week two wears
ago. We have also card press, which enables u,
to PRINT cards In superior manner, and with great
rapidity. We keep four or five hands constant,
employed, and sometimes more. They are all ex.
perlenced workmen. In short, we have one 0
the best printing establishments, for Job work, il
the city, with just much business as we can at
tend to.
In no instance have we enlarged our facilities
until compelled to do so by press of work. N,
extra exertions, aside from advertising have bee,
made to secure public patronage, and yet we are al
most daily called upon by entire strangers or rattle
by those who know us only through our advertise
ments, to do some job of printing. Without adver
Using candidly think our business would no
have been more than hall as large, and the value o
our establishment, at the present time, of cours
would have been correspondingly less. Therefore
we are prepared to say, from our own experience
that advertising pays. 1t has doubled our business
enhanced the value of our property, and crowne,
our efforts with success And it will do the sam
for every man who will try it fairly, judciously an,
perseveriugIy Some people think that because the,
do not immediately the fruit of the first ten dol
lars expended in advertising, the money has beer
thrown away, and, terrified at the alarming fact
they Immediately stop advertising, and renounce al
faith in its efficacy. As well might the farmer de
SPAR of raising apples because his young trees d.
not bear for several years. while they cost him muc
labor In transpanting and pruning. The advertiser
II he persevere is as of reaping bountiful har
vest as the former.