North Carolina standard. [volume] (Raleigh, N.C.) 1850-1852, 1851-10-18

! ADVERTISING. 1t is not more our interest to re-
ceve advertisements and give them publicity in our
columns than it is to the interest of those who pat
ronize US in this way. If parties who hold goods,
wares and merchandise for sale are unknown parties
who want their goods, wares and merchandise must
seek them out or else the holder sell, or the
person wanting buy. The easier way, then, to make
the holder of goods known, and the kinds goods ne
holds for sale known to those who want buy is to
advertise them. None understand the benefits accru-
ing to their business by advertisng we'll those
who are vendors of the patent medicines. Hundreds
of those medicine merchants, who now living in
auence would have dragged along in poverty to this
hour, had they not learnt the secret made known
few years ago by such men Morrison of Liverpool
Day & Martin of London, DR.. Moffatt of New York.
ane few others, that to advertise, here, and there
and everywhere, was the road to fortune.
If you wish to be known, and the goods YOU
have for sale known. keep constantly before the pub
lie with your advertisement. 1t is audable noto-
Tiety and will Increase your gains often thousand
fold. few years ago We had business in the estab-
Ishment of one of the vendors of patent medicines
in New York. While conversing with the propre-
tor, person came in 10 sell s-Ue he had with him.
which, according to his account, had performed the
most miraculous After examining it, with the
credentials accompanying it, the proprietor sad
will undertake the sale of it, dividing the profits
provided you will pay for bringing it into notice by
ddUertising."
The holder of the salve said he thought he would
do so, if the advertising would not cost much.''
" Why" said the proprietor of the establishment
this little tin of save, which hold in my hand
COST me In LnIe6 years. 10 dQVertlSo S7OUO, and
he added, it costs but triae, and reap Der
annum profit from it 100000 He then said, - if
you, addressing himself to the other party, will
pay $4,000 for advertising your salve, and it is as
good you represent it to be- will undertake the
sale of it, and we shall make money by the opera
tion.''
Many of the proprietors of the leading patent medi
cines spend $4,000 per for advertising, and
we see the result. The merchant and small dealer
the manu- facturer, all who have goods, wares, and
merchandise for sale, and especially those who are
comparatively little known, would find their business
increase rapidly, if through the channel of the
paper, the names, places of business, and the goods
they have for sale, were kept constantly before the
public eye. This can be done for a small per
annum, for $40 TO 800 for moderate sized adver-
tisement. We doubt not the Integencer newspa-
per is read daily in the city of ST. Lonis by TO-
600 persons, and if your advertisements not in
this other paper, these ten thousand persons
may not know where to find either you your goods,
wares and merchandise Ponder on these things
advertise, and verify at the end of the year you will
find your reward.
We can name retired merchant of this city now
worth at least $780, 900, and think large por-
ton of this wealth the direct result of advertis-
ing. He is known far and wide the columns of the
newspapers constantly contained his name, and when
in business he always had the " best stocks the
" cheapest stock,'' and the biggest stock in the
world" He is rich, and in token of gratitude,
his coat Of arms ought to be-the Press.
st. Louis Intelligencer.