The organizer., 1850-05-18
MORRIS & co.

through their corps of subagents, are pre-.
pared to supply the reading community,
with any Newspaper or Magazine publish
ed in the United States.
Also with American and foreign Books,
School Apparatus and Scientific Cabinets.
This Agency was first established upon
principles reasonably supposed to be per-
manent These were TO furnish opportun-
itie, for all TO make a judicious selection of
reading NATTER and TO afford a safe and
convenient medium of payment for the
same.
These objects had been heretofore oh
structed, partly by the imperfeclion of
agencies and the difficulties incidental to
our currency, and partly by the want of
general information, particularly as il res
poets Newspaper publishing.
In the establishment of the SOUTHERN
AGENCY, there was much TO contend with.
Newspaper publishers had been so often
deceived by their agents that there SEEM
ed settled disposition on their part TO con-
slider every applicant with suspicion, anu to
advertise him for swindler The first op>
pOTluOltys H6 COtHHiuuliy uuu uCCu W.
frauded by preienders until their confidence
in any class of agents was much weakened,
The title adopted by this firm of ''The
Grand Southern Agency" placed them at
once in active collision with other agencies
which were, almost without exception,
Northern establishments.
Add to these difficulties the general es-
timAle of Newspaper Agency, that it was
of itself an occupation Of some discfedit,
and the reader will perceive the amount
of time, labor and means required to estab-
lish it upon a secure, successful and honor
pble basis. Within less than two years
the object has been attained.
II is claimed that this Agency is of gen
eral utility for the following reasons:
/. We give to erery person the choice
from every description of useful Magazine
or Newspaper reading. Ia this day of
periodical success il is a twOfold waste to
be confined to an inferior paper; yet, be-
fore this Agency was established, but few
Of our interior settlements had any appre-
citation of the amount and value Of modern
Newspaper literature, and even now, many
Of the Post Office lists are confined TO large
clubs of two or three thrashy newspapers.
One proof that change for the better has
been already accomplished, is seen 10 the
fact that nearly every Post Office has
doubled its list under the operations of this
General Agency, and in some cases the
ratio of increase is fve-Gd. There should
be a further increase Of "one-iourth of
million dollars" to place us on even ground
with The older States.
2. This Agencyn secures TO everysub-
scriber the safe Transmission OF his funds,
and offers in all cases this general guaran-
tee, TO fill the order or return the money.
Those who have been repeatedly deilaud-
ed by pretended agents can best appreciate
a businoes sVhirh is based upon sound h,S'-
aeSs principles Ii is --s PretenOen lhdt
his agency is infallible, or that mistakes
rannot happen, but that the order shall be
kLed or the msney returned.
q There is I sub.agency at every Post
Office in the Safe, furnished with printed
instructions ant perfect facilities for carry
;ng on the business on the principles of this
General agency Each sub-agent operates
,hrouoh the hads and by the authority Of
The general agents. This, at once, places
All The Advantages that were originally
sought for, within the reach Oi every
person.
a. The Southern Agency engages TO
procure and deliver, at any point IN the
S,ate. any American or FGeIgn Books, at
AZ advance on Eastern rgaIl prices OF less
- ,en Oe- cent. This unprecedented
us". e. w;iI .ierit liberap patronage, especial
,'a - .,I,a it is considered how exorbitant
y Se New 0rlears book rates, and what
JSculties ourproessional gentlemen and
General read,rs have suffered 10 filing
tbeir librarie.
II il ,ropOsed 10 those who have
Rodss, Pam,hlets, or Music TO be bound,
49, The Travelling Agents oil this General
@ency will receive them. forward them to
L;ndsry. and returp mem TO the owners.
Z bther objects nigh be detailed such as
nrocuring Scienlif collections for Colleges
"a Schools. furIshing sets Of School ap
oas.,,s. snon,ing the various affiliated
Pol. -, Regalia and Books; procu~ |
- -;nc,rr.iiOn for Teachers and profess /
.s aemen, and collecting accounts
oS.nt IDS. But enough has been said 10
- Sketch Of the Southern Agency sys- /
-. and further information will be fnrn-
i.Ied al any time upon Application TO Head
Quarters. liz