The Woodville Republican. [volume] (Woodville, Miss.) 1847-1853, 1850-08-20
THE ARToF ADVERTISING

The committee appointed by Mr.. V.
b. Palmer, 20 decide the award of n
Silver Cup to the writer of the best es.
say upon the subject of Advertising,
have, we see by the last number of the
Register, made their report The com
mittee consist of MeSSrs George K. Ora.
ham. of Gruham's Magazine William
NJ. Swain, of the "Pablic ledger" and
George II. Hart President of the Phil.
adelphia and Wilksbarre Telegraph
Company" and the prize has been
awarded TO Horace Greeley, Esq, of
the New York Tribune. The cup will
cost 500, and will be covered with ele-
CANT designs relating to commerce and
trade.
We make the following extract from
the Prize Essay
The merchant, therefore, who aims
to succeed in business must aim at these
two points-frst, to be sure that he can
satisfy wide demand for the articles
he deals in, on the lowest practicable
terms; secondly, that every body with.
in the proper scope of his business is
made aware of his ability and coni>
dent of his disposition to do SO. These
points attained, he has only to do his
business properly, as it comes in upon
him, and his fortune is made.
To the merchant or dealer who is
sure of his ability to fill orders on the
most favorable terms, the attainment
of an adequate publicity is the matter
of primary concern. If his circle of
trade is properly the county in which
he lives, then he should take effectual
measures to let every family in that
county know what he sells, and on
what conditions. 1t is idle to speak of
the cost as an impediment--he might
as will object to the cost of sheltering
his goods from bad weather protect.
ing them from thieves, or dealing them
out to customers. All the other cos,
Of his business is incurred without adj
equate motive or return so long as this
essential element of his business is
neglected or scrimped. II his location
and his stock only entitle him to ex-
pect the custom of his township or
neighborhood, then he should incur the
expense of fully informing that locality.
Just 50 with the wholesale merchant
who aSpires to a custom co.extensive
with his State, his section, Or the whole
Union. If he is prepared to satisfy so
wide demand on favorable terms,
the expense of apprisng those whom
he desires for custoitters of the f1aturc
of his business, the character of his
stock, the range of his prices, and the
reasons why he should be dealt with,
is one which he cannot refuse 10 incur
without gross incompetency and ruin
Gus prodigalitys BY thus refusing, he
increases his expenses for rent, lights
and IueI, clerk hire, &c, from a half
per cent. to three, fivcj and in some
cases to ten per cent. on his aggregate
sales, and renders it morally impossible
that he should sell at a profit, and at
the same time sell as cheaply as his
more enterprising and capable rivals,
In effect, he confesses defeat and inca
pacity, and retreats to the rear rank of
his vocation.
Some men who know enough to ad-
vertise, are yet so narrow as to confne
their advertisements to journals of their
creed or party. If they do not choose
to trade with any but men of like faith,
this is wise but if they desire to have
the whole public for customers, it is
otherwise.
There is a large class who delight to
shine in newspapers and placards as
wits or poets, and announce their wares
in secondhand jokes or in doggerel fit
to set the teeth of a dull saw ou edge.
If their object is notoriety or laugh,
this is the way to attain it; but if it be
business, it would seem better to use
the language of business. Leave
clowns jests to the circus, and let so.
ber men speak as they act, with direct
ness and decision. The fewest word.
that will convey the advertisers idea.
are the right ones.-Pehnsyloanidn.
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NoaTH CARoLINA-The Wilmington IN
C) Aurora, speaking of disunion, which i
| advocates saws.