The organizer., 1850-01-05
GRAND
0UTH ERN AGENCY
FOR THE
DISSEMINATI TION
of Useful Knowledge, by means Of
Newspapers
NAG AZlNES- AND BOOKS.
MORRIS & CO.,

VI OtHlCSs dnu
through their corps of sub agents, are pre-
pared 10 supply the reading community,
with any Newspaper or Magazine publish
ed in the United States.
Also with American and foreign Books.
School Apparatus and Scientific Cabinets.
This Agency was first esta blished upon
principles reasonably supposed to be per-
manent. These were TO furnish Opportun-
ltIes Tor all TO make judicious selection of
reading matter, and TO afford a safe and
convenient medium of payment for the
same.
These objects had been heretofore oh
structed, partly by the imperfecIion of
agencies and the difficulties incidental 10
our currency, and partly by the want of
general information, particularly as il res
poets Newspaper publishing.
In. The establishment of the SOUTHERN
AGENCY, there was much TO contend with.
Newspaper publishers had been so often
deceived by their agents that there SEEM
ed a settled disposition on their part TO con-
slider every applicant with suspicion, and to
advertise him for a swindler the first op>
Portunity. The community had been de.
frauded by prelenders until their confidence
in any class of agents was much weakened.
The title adopted by this firm of "The
Grand Southern Agency" placed them at
once in active collision with other agencies
which were, almost without exception,
Northern establishments.
Add to these difficulties the general es.
timate Of Newspaper Agency, that it was
of itself an occupation of some discredit, |
and the reader will perceive the amount
Of time, labor and means required to eslab-
lish IT upon a secure, successful and honor.
able basis. Within less than two years
the object has been attained.
II is claimed that this Agency is Of gen
eral utility for the following reasons:
!. We give TO erery person the choice
from every description OF useful Magazine
or Newspaper reading. la this day oil
periodical success it is twO.fold waste 10
be confined to an inferior paper; YET, be-
fore this Agency was established, but few
Of our interior settlements had any appre-
citation Of the amount and value of modern
Newspaper literature, and even now, many
OF the Post Office lists are confined TO large I
clubs of two or three thrashy newspapers
One proof that change for the better has
been already accomplished, is seen 10 the
fact that nearly every Post Office has I
doubled its list under the operations of this /,
General Agency, and ia some cases the I
ratio Of increase is five-fUld. There should /
be a further increase of ''one fourth of !
million dollars" TO place US on even ground
with the older States.
2. This Agencyn secures 10 everysUb> h
scrIber the safe trasmission Of his funds, q
and offers in all cases this general guaran.
Zee, to fill The order or return the money. 4
Those who have been repeatedly defiaud. !
ed by pretended agents can best appreciate /,
a business which is based upon sound 6usi. 4
ness principles Il lie not pretended thai a
this agency is infallible, or that mistakes
cannot happen, but that the order shall be
filled or The money returned.
3. There is a sub-agency at every Post :,
Office in the State, furnished with printed
instructions and perfect facilities for carry.
ing on the business on the principles OF lhls
general agency. Each sub-sgent operates
through the hands and by the authority Of
the general agents. This, at once, places
al the advantages that were originally
sought for, within the reach Of every 4
person.
4. The Southern Agency engages to
procure and deliver, at any point IN the
State, any American or Foreign Books, at 4
az advance on Eastern retail prices Of less
than ten per cent This unprecedented
offer will merit a liberal patronage, especial :
ly when il is considered how exorbilanl
are the New Orleans book rates, aud what h
difficulties our professional gentlemen and !,
general readers have suffered 10 filing \
their Libraries.
5. Il is proposed to those who have
Books, Pamphlets, or Music 10 be bound.
that the Travelling Agents Of this General
Agency will receive them, forward them 10
the biudery, and return them 10 the owners y
Other objects might be detailed, such as
procuring Scientific collections Cor Colleges
snd Schools; furnishing sets Of School sp
paratus; supplying the various affiliated
sOcieuss with Regalia and Books; prncu- v
ring information for Teachers and proies.
sional gentlemen, and collecting accounts
of all kinds. Bot enough has been said 20 n
gives Sketch Of The SOHfkern Agency sys- n
Zen, and further information will be furn- 4,
ished Al any time upon Application 10 Head d
Quarfern Htf