The organizer., 1850-07-27
MORRIS & CO.,

4. i their Head Quarters at the capitals
IN of the different Southern States, and
through their corps of sub agents, are pre-.
pared TO supply the reading community,
with any Newspaper or Magazine publish
in the United States.
Also with American and foreign Books
ShoOI Apparatus and Scientific Cabinets
This Agency was first established upon.
principles reasonably supposed to be per-
manent. These were to furnish opportun-
tiles for all TO make judicious selection of
reading matter, and to afford a safe and
convenient medium of payment for the
same.
These objects had been heretofore OBJ
structed, partly by the imperfectiOn of
agencies and the difficulties incidental to
our currency, and partly by the want of
general information, particularly as il res
poets Newspaper publishing.
In the establishment of the SOUTHERN
AGENCY, there was much to contend with.
Newspaper publishers had been so often
deceived by their agents that there SEEM
ed a settled disposition on their part TO con-
slider every applicant with suspicion, and to
advertise him for a swindler the first op>
portunity. The community had been de-
irauded by pretenders until their confidence
in any class of agents was much weakened.
The title adopted by this firm of "The
Grand Southern Agency" placed them at
once in active collision with other agencies
which were, almost without exception,
Northern establishments.
Add to these difficulties the general es-
innate of Newspaper Agency, that it was
of itself an occupation Of some discredit,
and the reader will perceive the amount
Of time, labor and means required to estab-
lish it upon a secure, successful and honor
pble basis. Within less than two years
the object has been attained.
II is claimed that this Agency is Of gen.
eral utility for the following reasons:
]. We give to eUery person the choice
from every description of useful Magazine
or Newspaper reading. Ia this day of
periodical success il is a twO-fod waste to
be confined to an inferior paper; yet, be-
fore this Agency was established, but few
Of our interior settlements had any sppre-
citation of the amount and value of modern
Newspaper literature, and even now, many
Of the Post Office lists are confined to large
clubs Of two or three thrashy newspapers
One proof that change for the better has
been already accomplished, is seen in the
act that nearly every Post Office has
doubled it's list under the operations Of this |
General Agency, and in some cases the
ratio of increase is five-Gld. There should |
be a further increase of "one fourth Of
million dollars" to place US on even ground
with The older States.
?. This Agencyn secures 10 everysub>
scriber the safe trasmissiOn Of his funds,
and offers in all cases this general guaran-
tee, to fill the order or return the money.
Those who have been repeatedly defIaud-
ed by pretended agents can best appreciate
a business which is based upon sound busi-
ness principles II is not pretended that
this agency is infalible, or that mistakes
cannot happen, but that the order shall be
filed or the money returned
3. There is a sub-agency at every Post
Office in the State, furnished with printed
and perfect facilities for carry
ing on the business on the principles of this
general agency. Each sub-agent operates
through the hands and by the authority Of
the general agents. This, at once. places
all the advantages that were originally
sought for, within the reach of every
person.
4. The Southern Agency engages to
procure and deliver, at any point in the
State, any American or Foreign BO0ks, at
an advance on Eastern retail prices of less
than ten per cent This unprecedented
Dffer will merit liberal paironsR pc, especial
Iy when II is considered how exorbilani
are the New Orleans book rates, and what
difficulties our professional gentlemen and
general readers have suffered ia filing
heir Libraries.
5. II is proposed 10 those who have
Books, Pamphlets, or Music to be bound, +
hat the Travelling Agents Of this General
Agency will receive them, forward them TO 7
he bindery, and return them to the owners.
Other objects might be detailed, such as
,rocuriBg Scientific collections for Colleges
md Schools; furnishing SETS Of School ap
'aFatus; supplying the various affiliated
OcIelIes with Regalia and Books; procu.
ing information for Teachers and proles.
iOnal gentlemen, and collecting acconnls
4 all kinds. Bot enough has been SAID To
i've Ske15h Of the Southern Agency sys. q
en-, and further information will be furn, &
she'd al any time upon application 10 Head d
luauers. IId
TAKEN UP BY Up. wsIeh, c