The organizer., 1850-04-27
MORRIS Il CO.,

a. Of the different SoutherR States, anC
through their corps of sub-agents, are pre-
pared TO supply the reading community
with any Newspaper or Magazine publish.
ed in the United States.
Also with American and foreign Books
School Apparatus and Scientific Cabinets
This Agency was first established upon
principles reasonably supposed TO be per-
manent. These were to furnish opportun.
ities for all TO make iudiciOus selection oil
reading matter, and to afford a safe and
convenient medium of payment for the
same.
These objects had been heretofore oh.
strucled, partly by the imperfecIion oI
agencies and the difficulties incidental to
our currency, and partly by the want Of
general information, particularly as il res.
poets Newspaper publishing.
In the establishment of the SOUTHERN
AGENCY, there was much TO contend with.
Newspaper publishers had been so often
deceived by their agents that there SEEM
ed settled disposition on their part 10 con-
slider every applicant with suspicion, and to
advertise him for a swindler the first op>
portunity. The community had been de-
lrauded by pretenderS until their confidence
in any class Of agents was much weakened.
The title adopted by this firm of "Fhe
Grand Southern Agency" placed them at
once in active collision with other agencies
which we're, almost without exception,
Northern establishments,
Add to these difficulties the general es-
timale of a Newspaper Agency, that it was
Of itself an occupation of some discredit,
and the reader will perceive the amount
Of time, labor and means required to estab-
llsh II upon a secure, successful and honor.
uble basis. Within less than two years
the object has been attained.
II is claimed that this Agency is of gen.
eral utility for the following reasons:
l. We give to erery person the choice
from every description Of useful Magazine
OF Newspaper reading. Ia this day Of
periodical success it is a two-fold waste TO
be confined to an inferior paper; yet, be-
fore this Agency was established, but few
Of our interior settlements had any appre-
citation Of the amount and value of modern
Newspaper literature, and even now, many
OF the Post Office lists are confined TO lar
clubs of two or three thrashy newspapers.
One proof that a change for the better has
been already accomplished, is seen ia the
fact that nearly every Post Office has
doubled its list under the operations Of this
General Agency, and in some cases the
ratio Of increase is fve-fOld. There should |
be a further increase Of "one. fourth Of a
million dollars" to place US on even ground
with the older States.
2. This AgencyB secures to everysub>
scriber the safe trasmissiOn Of his funds,
and offers in all cases this general guaran.
tee, to FL tse order or return The money.
Those who bavesbeen repeatedly deiiaud-
ed by pretended agents can best appreciate
a business which is based upon sound bust.
ness principles II is not pretended that
this agency is infallible, or that mistakes
cannot happen, but that The order shall be ;
flled or The money returned.
3. There is a sub-agency at every Post
Office in the State, furnished with printed
and perfect facilities for carry.
ing on the business on the principles OF this
general agency. Each sub-agent operates
through the hands and by the authority Of
the general agents. This, at once, places 4
al the advantages that were originally q
sought for, within the reach of every
person.
4. The Southern Agency engages TO
procure and deliver, at any point in the
State, any American or Foreign Books, at
an advance on Eastern retail prices of less :
han ten per cent. This unprecedented
Dfier will merit liberal patronage, especial b
" when il is considered how exoFbitant !,
ire the New Orleans book rates, and what !
iificulties our professional gentlemen and
geReFal readers have suffered 10 hllluR
heir libraries. la
5. II is proposed 10 those who have
Books, Pamphlets, or Music to be bound,
hat the Travelling Agents Of this General I
Agency will receive them, forward them to
he bindery, and return them 10 the owners
)ther objects might be detailed, such as
,roeuring Scientific collections for Colleges
md Schools; furnishing sets Of School sp d
'araius; supplying the various affiliated
'oeieues with Regalia and Books; procu~
ing information for Teachers and profess Z
iOnal gentlemen, and collecting accounts q
4 all kinds. But enough has been said to 4
i've a Sketch Of the Southern Agency sys- Z
en-, and farther information will be furn-
shed al any time upon application 10 Head I
quarters. ii Il {
TERMS.