The organizer., 1850-05-04
GRAND
AUOTHERN ENCY
BON TIE
DISSEMINATION
Of Useful Knowledge, by means Of
Newspapers
MAGAZINES AND BOOKS.
MORRIS & CO.,

IA Of the different Southern Statesj and
through their corps Of sub agents, are pre-
pared TO supply the reading community,
with any Newspaper or Magazine publish
ed in the United States.
Also with American and foreign Books,
School Apparatus and Scientific Cabinets.
This Agency was first established upon
principles reasonably supposed TO be per.
manent. These were TO furnish opportun-
ities for all TO make judicious selection Of
reading matter, and 10 afford a safe and
convenient medium Of payment for the
same.
These objects had been heretofore OBJ
structed, partly by the imperfection Of
agencies and the difficulties incidental to
our currency, and partly by the want Of
general information, particularly as il res.
poets Newspaper publishing.
In the establishment Of The SOUTHERN
AsENcY, there was much 70 contend with.
Newspaper publishers had been so often
deceived by their agents that there SEEM
ed q settled disposition on their part TO con-
slider every applicant with suspicion, and to
advertise him for a swinder the first op>
portunity. The community had been de-
frauded by pretenders until their confidence
in any class Of agents was much weakened,
The title adopted by this firm of "'The
Grand Southern Agency" placed them at
once in active collision with other agencies
which were, almost without exception,
Northern establishments.
Add to these difficulties the general es-
innate Of Newspaper Agency, that it was
Of itself an occupation Of some discredit,
and the reader will perceive the amount
Of time, labor and means required to estab-
lish it upon a secure, successful and honor.
Sble basis. Within less than two years
the object has been attained.
Il is claimed that this Agency is of gen
eral utility for the following reasons:
l. We give to epery person the choice
from every description Of useful Magazine
or Newspaper reading. Ia this day of
periodical success il is a twO.fold waste TO
be confined to an inferior paper; yet, be-
fore this Agency was established, but few
of our interior settlements had any appre-
citation Of the amount and value Of modern
Newspaper literature, and even now, many
Of the Post Office lists are confined 10 large
clubs Of two or three thrashy newspapers.
One proof that change for the better has
been already accomplished, is seen ~ the
fact that nearly every Post Office has
doubled its list under the operations Of this
General Agency, and in some cases the
ratio Of increase is five-fUld, There should
be a further increase Of "one-IOurIh Of a
million dollars" to place US on even ground
with the older States.
2. This Agencyn secures 10 everysUb>
scriber the safe trasmissiOn Of his funds,
and offers in all cases this general euaran.
tee, 70 fH the order or return the money.
Those who have been repeatedly defiaud-
ed by pretended agents can best appreciate
q business which Is based upon sound buSi-
meas principles II is not pretended that
this agency is infallible, or that mistakes
cannot happen, but that ihs order shall be
filed or hs money returned.
8. There IL a sub-sgency at every Post
Office in the State, furnished with printed
instructions and perfect facilities for carry.
ing on the business on the principles Of this
general agency, Each sub-sgent operates
through the hands and by the authority Of
the general agents. This, at once, places
AL the advantages that were originally
sought for, within the reach Of every
person.
4. The Southern Agency engages 10
procure and deliver, at any point in the
State, any American or Foreign Books, Of
40 advance on Eastern retail prices Of less
than ten per cent This unprecedented
offer will merit liberal patronage, especial
" when il is considered how eSorbiiani
are the New Orleans book rates, and what
difficulties our professional gentlemen and
general readers have suffered 10 filing
their Libraries.
S. Il is proposed 10 those who have
Books, Pamphlets, or Music 10 be- bound,
that the Travelling Agents Of this General
Agency viii receive them, forward them TO
the bindsry, and return them 10 the owners.
Other objects might be detailed, such as
procuring Scientific collections for Colleges
and Schools; furnishing seis Of School sp.
paratus; supplying the various affiliated
sOoiellss with Regalia and Books; PrOeU-
ring information Cor Teachers and profess
sioaal gentlemen, and collecting accounts
Of aIl kinds. Bot enough has been said 10
give a Sketch Of the SOHtAezn Agensy sys-
fsus, and further information will be fnrn-
ished al any time upon application 70 Head
Quarters. III II