New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1850-07-18
suggestious 10 Business Men.

We are now printing Eighteen Thousand
copies per day of The Daily Tribune, Of
which very large share are taken by men
engaged in the various departments of Trade
and Manufactures--in other words, intent
on selling their own products or those Of
others. We earnestly believe that many Of
these, with much larger proportion Of the
Trading class who don't take The Tribune,
are persisting in a fatally mistaken course
in selling their wares and fabrics on credit,
under the mistaken impression that they
must sell so or not at all, when they might
sell as many land probably more) goods fox
cash down il they would only spend one-qsar-
ter in making their goods knopn that they
notc lose in bad debts. We know how re-
luctant people are to abandon settled hab-
it, but continual dropping will wear ssone,'
and we mean to give them line upon line
until the desired reform is effected.
The following article, which has taken the
prize of Silver Cup offered by Mr.. v. B.
Palmer for the best essay for his Register
on the Advantages Of Advertising, discusses
the subject in broader, more elemental way
than it has often been considered, and we
ask Business Men to judge whether it is not
firmly based in important, essential Truth:
TIE PHILOSOPHY OF ADVERTISING.
Man, they say, 10 trading animal-tbe only one.
The wants OF each individual are more Numerous
md I'D nj IA
voted TO supplying them. Each producer Of neces.
sares comforts naturally produces q superb
baDdance OF whatever be grows or fabrcites, and
exchanges il for a competence OF other wares or
sta pies adapted 10 bis wants. The graiogrower
has large surplus OF grain, bat requires nearly
every thing else the pin maker consumes p'rhaps
a dollars worth per year OF bis own products and
s49s worth Of other peoples, obtaised by the sale
of bis own. And as man rises ia the scale of civ.
ization his wants are Increased and diversified.
He labors more, produces more, exchanges far
more The lowest savage may produce or gather
sl00 worth per annum aud exchange el0 worth
Of it for other necessities or comforts; while the
population Of the United States or Great Britain
produce at least $500 worth 10 each able bodied
man, whereof two thirds at least 10 exchanged by
the producen with each other, and with the pro
ducers Of foreign lands. And as Nan shall con.
tinue to rise in the scae Of Intelligence Industry,
Efficiency, and Comfort not merely the amount bal
the proportion Of each mans products exchanged
for those OF others must continue to increase The
aggregate Of ex changes Of property IL probably
now expanding throughout the world at the rate
Of ten per cent. per annum, though the annual In.
cresse Of population is less than three per cent.
Bot while the aggregate Of Exch snges u rapid.
ly increasing, the profits OF the exchsngers tend
steadily TO diminish. IL 10 the interest Of the p.o
ducers Of oil classes and chimes 10 eHect their ar
changes with each other - directly and simolv--
At al events ~ cbesPly-u possible. IL matters
little 10 the producers ~ q whole whether pvices
bs low or high If they be justly propovtioued. IN
A, being farmer In lel5. received o. Der b0skei
for bis corn and bought the broadclosh or bic coat
t e5 per yard, and now can get jast such broad
cloth for "a 50, while bis corn viii brine Int "a
cents per busbe, he II neither better noe vosss Gnr
the change. al other things being equal. Bat In
lel5 be paid i've boshel Of corn 6r yard Of broad.
cloth, while the maker Of the cIoth received bat
four bushe., and now be gives the Ike Eve bah
eh per yard, bot the maker receives four bashsls