The organizer., 1850-05-11
MORRIS & CO.,

"A of the different Southern States, and
through their corps of sub,agents, are pre-
pared to supply the reading community,
with any Newspaper or Magazine publish
ed in the United States.
Also with American and foreign Books.
School Apparatus and Scientific Cabinets.
This Agency was first established upon
principles reasonably supposed TO be per-
manent. These were TO furnish opportun-
ities for all TO make Judcious selection of
reading matter, and TO afford safe and
convenient medium of payment for the
same.
These objects had been heretofore oh
structed, partly by the imperlection of
agencies and the difficulties incidental to
our currency, and partly by the want of
general information, particularly as il res.
poets Newspaper publishing.
In the establishment Of the SOUTHERN
AGENCY, there was much to contend with.
Newspaper publishers had been so often
deceived by their agents that there SEEM
cd a settled disposition on their part TO con-
slider every applicant with suspicion, and to
advertise him for a swinder the first op~
portunity. The community had been de-
frauded by pretenders until their confidence
in any class of agents was much weakened,
The title adopted by this firm of "The
Grand Southern Agency" placed them at
once in active collision with other agencies
which were, almost without exception,
Northern establishments.
Add to these difficulties the general es-
timate of Newspaper Agency, that it was
of itself an occupation of some discredit,
and the reader will perceive the amount
Iish it upon a secure, successful and honor
pble basis. Within less than two years
the object has been attained.
II is claimed that this Agency is of gen
eral utility for the following reasons:
l. We give TO erery person the choice
from every description Of useful Magazine
or Newspaper reading. Ia this day of
periodical success it is a two.fold waste TO
be confined to an inferior paper; yet, be-
fore this Agency was established, but few
of our interior settlements had any appre-
ciation of the amount and value of modern
Newspaper literature, and even now, many
ol the Post Office lists are confined TO large
clubs of two or three thrashy newspapers.
One proof that change for the better has
been already accomplished, is seen in the
fact that nearly every Post Office has
doubled its list under the operations Of this
General Agency, and in some cases the
ratio of increase is five-lold. There should
be further increase Of "one. fourth Of
million dollars" to place us on even ground
with the older States.
2. This Agencyn secures TO everysub>
scriber the safe trasmisson Of his funds,
and offers in all cases this general guaran-
Tee, to fill The order or return the money.
Those who have been repeatedly deliaud-
ed by pretended agents can best appreciate |
a business which is based upon sound bUSi-
NESS principles 1t is not pretended that
this agency is infalible, or that mistakes |
cannot happen, but that The order shall be
filed or hs money returned.
3. There is a sub-agency at every Post
Office in the State, furnished with printed
instructions and perfect facilities for carry
ing on the business on the principles Of this !
general agency. Each sub-sgent operates
through the hands and by the authority Of I
the general agents. This, at once, places /
AL the advantages that we're originally /
sought for, within the reach Of every
person.
4. The Southern Agency engages TO
procure and deliver, at any point in the .
State, any American or Foreign Books, at
an advance on Eastern retail prices of less
than ten per cent. This unprecedented /
offer will merit liberal patronage, especial
ly when il is considered how exorbiiant /
are the New Orleans book rates, and what .
difficulties our professional gentlemen and
general readers have suffered ia filing
their Libraries.
5. Il is proposed 10 those who have
Books, Pamphlets, or Music to be bound,
that the Travelling Agents Of this General
Agency will receive them, forward them to
the bindery, and return them 10 the owners.
Other objects might be detailed, such as
procuring Scientific collections for Colleges
and Schools; furnishing sets Of School ap.
paraius; supplying the various affiliated
societies with Regalia and Books; procu-
ring information for Teachers and profess
sional gentlemen, and collecting accounts
Of all kinds. Bot enough has been said to
give Sketch Of the SoNtLern Agency sys. !
ten, and further information will be furn.
ished al any time upon application 10 Head
Quarters. lIG