Jeffersonian Republican. [volume] (Stroudsburg, Pa.) 1840-1853, 1850-08-15
suggestions TO Business Eren.
BY HORACE GREELEY.

per day Of The Daily Tribune, of which very
large share are taken by men engaged in the vari'
Gus departments of Trade and MANUFACTURES in
other words intent on selling their own products
or those OF others. We earnestly believe that
many ofthese, with much larger proportion ofthe
Trading class who don't take The Tribune, are
perssting in a fatally mistaken course in selling
their wares and fabrics credit, under the mista-
ken impression that they must sell so or not at all,
when they might sell as many land probably more)
goods for cash down if they would only spend
one quarter IN making their goods knoncn that they
ao,c lose in bad debts. We know how reluctant
people are 10 abandon setlled hadit, but contn
ual dropping will wear stone,' and we mean to
give them line upon line until the desired reform
is effected
The following article, which has taken the prize
of Silver Cup, offered by Mr.. V. B. Palmer, for
the best essay for his Register on the Advantages
Of Advertising, discusses the subject in broader
more elemental way than it has often been consid-
cred, and we ask Business Men to judge whether
il is no, firmly based in important essential truth.
The PHILOSOPHY OF ADvERTIsING.--Man, they
say, is trading anmal-the only one lhe
wants of each individual are more numerous and
varied than his faculties and capacities devoted to
supplying them. Each producer Of necessarles
and comforts naturally produces superabundance
of whatever he produces or fabrcates, and ex-
changes it for a competence of other wares or sta
pies adapted 10 his wants. The grain grower has
large surplus of grain, but requires nearly every
thing else The pin maker consumes perhaps
dollar per year of his own products, and S499
worth of other peoples obtained by the sale oil
his own. And as man rises in the scale OF clvlll-
7a,ion his wants are increased and diversified
He labours more, produces more, exchanges iar
more The lowest savage may produce or gatner
= 500 worth per annum and exchange Sio worm
of !, for other necessaries or comforts while the
roppla,ion of the United States Great Britain
n,oduces al least $500 worth to each able bodied
man. whereof two thirds at least is exchanged by
the producers with each other, and with the pro-
ducers of foreign lands And as Man. shall con-
tnue TO rise in the scale of Intelligence, Industry,
Efficiency and Comfort, not merely the amount but
the proportion of each mans products exchanged
for those of others must continue to increase. The
aggregate of exchanges of property is probably
now expanding throughout the world at the rate
of ten per cent, per annum, though the annual IN
crease Of population is less than three per cent.
But while the aggregate of Exchanges is rapid
ly increasing, the profits of the exchangers tend
steadily to diminish. 1t is the interest OF the pro-
ducers of all classes and cmes to effect their ex-
changes with each other as directly and simply
at all events as cheaply-as possible. 1t matters
little to the producers whole whether prices
be low or high il they be justly proportloned. II
A, being farmer in 1915, received 8 per bushel
for his corn and bought The broadcloh for his coat
at $5 per yard, and now can get just such broad
cloth for So SO. while bis will bring but 5u
cents per bushe he is neither better nor worse iol
the change, all other things being equal But II IN
1915 he paid five bushels Of corn for yard o.
broadclo,h while the maker OF the cloth received
but four bushels, and now he gives the like five
bushels per yard, but the maker receives ioul
bushels and three pecks Of corn or their full equiv
alent for every ward of cloth he turns off, iher
there has been real improvement in the condl
ton of the producers of cloth. if not of corn also
And. as Intelligence is diffused and knowledge i
brought TO bear upon the most intimate and homelJ
a
in other words the charges and profits OF non
] producing Traders-must and do decrease contln
ually. a
But this by no means proves that Trade is poor
or nor that traders as class do worse than Tor
uerly. 1t only proves that the number OF traders
cannot and do not increase in proportion with tn
increase of Trade. without subjecting them to tn
necessity of taking smaller ard still smaller prof.
its Every year the number OF producers and o
consumers of others products increase, as also TN
aggregate of products exchanged. Every yea
the construction Of Canals, Harbours, Steamship
and other facilities OF transportation and traffic
impels greater and still greater production, with
: still greater extension of Commercial exchanges
The neiphborhood in the Ohio valley which wa
clad in homespun, and did not pay ten dollars
each person for all its purchases from others hal
a century since. now wears the fabric OF Old an
New England, and is a liberal patron OF the spice
growers of both the Indies, The tea Of China IN
coffee Of Brazil, and che fish of Newfoundland
probably paying $50 per head for the products 9
so,ber Industry than its own, although the averag
range Of prices is about half what IT was in l60C
Trade has greatly increased, is increasing and
- 90 ;ncrease even more rapidly than II ha