The daily crescent. [volume] ([New Orleans, La.]) 1848-1851, 1850-10-30

New Orleans Correspondence of the Concorda Inegencer
As the clothing establishment of
Alfred MunrOe & Co., No. "a Magazine street. is
one of the largest in the United States, and is 30
popular in your section of the State have Coec-
ted some of its statistics to show how such a man.
moth concern is conducted. They have from 500
to 1000 hands constant employed in New York TO
all of whom they pay, weekly, fair wages in cash.
The object is not 10 have the cheapest workmen,
but the best. Good clothing can only be made up
| by workmen who receive remunerative compensa-
ton. The slop. shop and dog cheap clothing sold
in Southern markets is obtained by screwing the
operative down to the point Of starvation, or by
| buying worn garments and renovating them secun.
dem drten,. Each workman employed by Munroe
is numbered, and his number is marked on the
ticket which is attached 10 the garment he makes
If they find one badly made the number is sent on
10 New York. and the man who answers to it is dis
charged. The summer stock of this great estab-
lishment will average $4,000; the fall $4,000,
and in winter and splng it sums up to 100000
They sell nothing but Of their own manufacture
and under guarantee. The peculiar feature of the
establishment is this every article has its price
marked upon it, and no variation is allowed. The
rule ia iDheXible. If any salesman should vary,
either way, from the stated price, immediate dis
mission follows. notice to this effect is posted
10 the store as also the following:
We show our goods with pleasure, and do not
expect any to purchase who do not think them
cheap; at the same time we do not ask the custom
Of say one who wishes to beat down our estab-
tshed prices We never take less than what is first
asked for our goods"
This is frank, manly and above board, and from
this rule it follows that reduction is allowp-
bic, very low prices must be set on the goods in
order to compete with other houses that have not
adopted the same principle. One of the partners
resides in New York to purchase goods and super
intend the manufacture, which gives him margin
for the best bargains aud the most fashionable
styles and patterns. The retail sales at Munroe's
often exceed $1,000 per day, and have gone beyond
$500, entirely cash. Last year they paid $4,000
for advertising. There is sound philosophy in this
Some shalow-pated folks think they advertise too
much, and that the cost of advertising is added to
the price fixed on the garment, and thus that the
customer, in fact, pays the printer. Not so. They
might as well say that the concern which employs
but salesman, can afford to sell goods cheaper
than the concern which employs dozen. Gus
TONERS will hardly contend that in buying of the
large concern, they have to pay the salaries of the
eleven statesmen! Extensive advertising causes
extensive sales. BY liberal advertising Munroe
has increased his sales that he afford to sell
goods from five to ten per cent cheaper than when
he did not advertise and sold one-third less guam
tity. His profits are on the aggre gate. This is a
plain principle of commerce, and yet many people
will not or cannot see it. NORA BENE.