The organizer., 1850-06-15
GRAND
SUOT HE RN AGENCY
ron THE
DISSEMINATION
Of Useful Knowledge, by means of
Newspapers
MAGAZINES AND BOOKS,
MORRIS & CO.

- OF the different Southern States, anC
through their corps Of sub agents, are pre-
pared 10 supply the reading community
with any Newspaper or Magazine publish
ed in the United States.
Also with American and foreign Books,
School Apparatus and Scientific Cabinets.
This Agency was first established upon
principles reasonably supposed to be per.
manent. These were TO furnish oppOrtun-
tiles for all TO make a judicious selection OF
reading matter, and to afford a safe and
convenient medium Of payment for the
same.
These objects had been heretofore OBJ
strOcIed, partly by the imperfectiOn Of
agencies and the difficulties incidental to
our currency, and partly by the want Of
general information, particularly as il res
poets Newspaper publishing.
In the establishment Of the SOUTHERN
AGENCY, there was much 10 contend with.
Newspaper publishers had been so often
deceived by their agents that there SEEM
ed settled disposition on their part TO con-
sider every applicant with suspicion, and to
advertise him for a swindler The first Op>
portunity. The community had been de-
frauded by pretenders until their confidence
in any class Of agents was much weakened.
The title adopted by this firm of "The
Grand Southern Agency" placed them at
once in active collision with other agencies
which were, almost without exception,
Northern establishments.
Add to these difficulties the general es-
timAte Of Newspaper Agency, that it was
Of itself an occupation Of some discredit,
and the reader will perceive the amount
Of time, labor and means required to estab-
lish il upon a secure, successful and honor.
sble basis. Within less than two years
the object has been attained.
Il is claimed that this Agency is of gen
eral utility for the following reasons:
!. We give TO eUery person the choice
from every description Of useful Magazine
or Newspaper reading. In this day of
periodical success it is a two. fold waste TO |
be confined TO an inferior paper; yet, be-
fore this Agency was established, but few
Of our interior settlements had any appre-
citation Of the amount and value Of modern
Newspaper literature, and even now, many
OF the Post Office lists are confined to large
clubs Of two or three thrashy newspapers
One proof that a change for the better has
been already accomplished, is seen 10 the
fact that nearly every Post Office has
doubled its list under the operations Of this
General Agency, and in some cases the
ratio Of increase is five-lold. There should
be a further increase of ''One fourth of
million dollars" TO place US on even ground
with the older States.
2. This Agencyn secures TO everysub>
scTiber the safe trasmission Of his funds,
and offers in all cases this general guaran-
tee, to fill Ie order or return The money.
Those who have been repeatedly defiaud.
ed by pretended agents can best appreciate
q business which is based upon sound bush.
ness principles Il is not pretended that
this agency is infallible, or that mistakes
cannot happen, but that the order shall be
flLed or the money returned.
3. There is a sub.agency at every Post
Office in the State, furnished with printed
and perfect facilities for carry.
ing on the business on the principles Of this
general agency. Each sub-sgent operates
through the hands and by the authority Of
the general agents. This, at once, places
AL the advantages that were originally
sought for, within the reach Of every
person.
4. The Southern Agency engages 10
procure and deliver, at any point in the
State, any American or Foreign Books, at
10 advance on Eastern retail prices Of less
han ten per cent. This unprecedented
Dffer will merit liberal patronage, especial
ly when il Is considered how exorbilant
are the New Orleans book rates, and what
our professional gentlemen and
general readers have suffered 10 filing
heir libraries.
5. Il is proposed 10 those who have
Books, Pamphlets, or Music to be bound,
hat the Travelling Agents OF this General
Agency viii receive them, forward them 10
he bindsFy, and return them TO the owners.
0theT objects might be detailed, such as
procuring Scienti6c collections for COLLEGES
ind Schools; furnishing sets Of School sp-
paFatDs; supplying the various affiliated
DoeietIes with Regalia and Books; prncu-
ring information for Teachers and profes-
Ilonal gentlemen, and collecting accounts
u all Hiss. Bot enough has been said 10 |.
give Sks,eh Of the SOsahern ARenev svs. !,
len, and farther iaforuatina will be fnrp-
shed at any time upon sPP!icatiOs to Head
Quarters. Htf