The North-Carolina standard., 1850-06-19
NUMBER eI5.

Bf Nor TOO FAsrIDlous. A great deal Of talent e
lost to the world for the want Of little courage.
Every day sends TO their grave number Of Obscure
men. who have only remained obscure because their
timidity has prevented them from making first ef-
fort, and who, if they could only have been insced
to begin, would, in al probability, have gone grest
lengths in the Of fame. The fact is, that in
order to do anything in this world worth DOING We
must not stand shivering the bank, and thinking
of the cold and the danger, but jump In and seau-
bic through well as We can. It will not do te be
rerpetaally calculating risks, and adjusting nice
chances; it did all very well before the food, when
publication for hundred and fifty years, and then
live to see its success for six seven centuries al.
terwards; but at present a man waits, and doubts,
and hesates, and consuts his brothsf and his uncle,
and his first cousins. and his particular friends, siA
one fine day he finds that he 10 sixty.6ve years uf
age-hat he has lost much time in consulting rst
cousins and particular friends, that he has no mort
time left to follow their advice. There is such little
time for oversqueamshness at present. the opporsu-
nifty easily slips away, the very period Of life 4,
which a man chooses to venture, IF erer, il 30 con.
fined, that is no bad rule to preach up the necessi
ty in such instances, of little violence done to tho
feelings and Of efforts made in defiance of strict ana
sober calculation.
the right conduct of the understanding, be OBJ
served that there are modes of judging OF sny.
thing; one, by the test Of what has actually been
done in the same way before the other by what We
can conceive
latter method of imaginary excellence can hardly
be just criterion, because 1t may be in fact impossi
BILE to reduce to practice what s perfectly easy tu
conceive; no man before he has tried, tell how
difficult It is to manage prejudice, jealousy, and deli
cacy, and overcome all that faction which the world
opposes speculation Therefore, the faf practical
rule to be, to compare any exertion with all
similar exerons which have preceded it, and to allow
merit to any one who has improved at least who
has deterorated the standard of excellence in his
of u1oAnr
always judging by the other standard and, the rest
of the understanding cannot fill up in century what
the imagination can sketch out in moment, they are
always in state of perpetual disappointment, and
the same time that say this, beg leave to lift up
both my hands against that pernicious facility of tenn.
per in the estimation of which every thing s charm
ing and delightful.
The GAIN OF ADVERTISING. The increasing do.
mand for newspapers and, in connection with it, the
extension of advertising, is working great advan4
years ago. store, established, was sure to keep
its CUSTOM unless its proprietor recklessy and blind
ly neglected his affairs but now no establishment,
however popular retain its patronage unless itad
vertises, and advertises extensively: This is AZ il
should be. People instead of running up and down
to hunt an article they may happen to desire, have
only to glance over the colums of the paper and
learn at once where their wants can be supplied.
Fronts, too, are less, In consequences OF the comre
ton; and hence the public is supplied cheaper than
formerly. A retailer who wishes to make fortune
now, must expect to sell hundred thousand dollars
worth of goods where he used to sell twenty-five
thousand and make but quarter the profit he did
before. He cannot continue the old prices without
losing his custom. His only chance to outstrip his
negkbors ia to ADVERTISE to advertise extensively and
continually. 1t is useles for him to complain Of this
as some do, who cannot understand the times. He
must adapt hmselfto circumstances, he WILL SOON
er or later be insolvent. He has, indeed, but ons
thing to do, and that vigorously persisted in, will
make him rich-it is to advertise, to advertise, and
again to advertise. Philadelphia Bulletin.