The Ottawa free trader. [volume] (Ottawa, Ill.) 1843-1916, 1850-08-10

S""ie ''"e as" y NtUtllUcS.
for the best ossa1, snE VEGETABLE -
in his last resiste.%Snary Balsam
ward The committee ~ is probably. almost whou
Graham of G"hams NfpI doFos ,I'1 Ct 1sa,
Swan, Of the "Pubc Led cgrd for c",
President of the "plsadelphalt the lungs, throat al
Telegraph Company and the SgaD ay F,s ss. 81
warded to Horace Greeley, Esq, otgD'., York
Tribune, The cup will cost SloUSand will be
covered with elegant designs relating to com.
mcrce and trade
We m-'ys(Ae following extract from the Prize
Essay: ~
The mcrchan,W. trefore. who aim. 70 .r.o,,,
IN business must S1m at these two ponts--tir,t
tn be sure that Lt can satisfy a wide demand far
the articles he deals in on the lowest practicable
terms Nee0uiiy, that every body within the pro.
per scope OF MS business Is made aware of his A.
hlIiiy ahd conhuent of his disposition To do So
These attained, lie has only to do his business
p'opefly'as 1t comes IN upon him, and his fortune
Is made
To the merchant or dealer who is sure of III,
ao'lA tn MI orders on the most favorable terms
me attainment oi an adequate publicity i tho
matter ol primary concern Ii his circle of trade
Is properly the county IN which he lives. then no
st"H'd tdKe ,liectuil measures To let every fam.
ny IN that county know what he sells and ON
what conditions. 1t Is IDLE To speak of the cost
- an Impedmcnt-hc NIGH ~ well object TO
the cost Of shclicging his goods from bad weather
protecting them irom thieves, or dealing them out
10 customers. All the other cost Of his business,
i i"'uffS" without adequate motive or return so
long ~ ti!is essential element Of hi, business il
neglected OF sefmpel Ii his location aud hi,
s'"'" ohY vhuue nm TO expect the custom Of his
f.JI HIM. ...t- a IL.
incur the expense of fully informing that locality
Just 50 with the Wholesale merchant who osni,e.
'n u custom 60 extensive with Bis state Nj; 500,
uun or the whole Union. lfhe is prepared IN
NIIH!t Sd wide demand On favorable terms the
eApguse Of aprr'.ing those whom he desires for
customers q n,, business, the character Of In.
SO. X the range %! Ut prices and tina reasons WHY
ht should be dealt witli is one which he cannot
refuse to incur without gross lncompetency and
ruinous prodis'li b. thus refusing he increa
sc' his expenses for rent lights and fuel, clerk
hire, Sc, from n half three, five and in some ca
,es ten per cent on his aggregate sales, and rem
ders It really impossible that lie should sell nj
proat, and at tue same time sell as chcapiy as
hIs more euterprisns rivals In effect. he CON
iesscs defeat and iucap,clty and retreats to the
rear rank of his vocation
/ Some men who know enough to advertise, ara
/ yet 50 narrow as TO coutnc their advertisements
( to journals of their creed or party Ii thew do
not choose 10 trade with any but like faith this
/ : wise hut if they desire to have the whole pub.
/ lie for customers it is Otherwise
There Is u large class who delight to shine in
newspapers and placards as wits or poets. and
announce their wares m second hand Jokes or in
dpggerel fit 10 set the teeth of a dull saw ON ec,re
II their object j. notariety OF II laugh this is the
WAY TO attain il, but if it lie business it would
seem better TO Use the language OF business
Leave clowns igst' 10 the circus. and let sober
men speak as they act, with direcnc.s and deci,
ION. The fewest words that will convey the ad.
yertisers ideas are the right ones