Wilmington journal. [volume] (Wilmington, N.C.) 1844-1895, 1849-12-07
a Word to the Wise.


The Boston Cronotvpe of a late date says In
conversation yesterday with gentleman OF our ac-
Uuantance. he assured that it his firm belief
that advertising in the papers prevented his utter
failure in business He stated that months ago
he was very much pressed for funds to meet his pay
Inents and what was worse, his business instead of
improving rather retrogradmg, so that his pros
poets for the future anything but atterng. He
had advertised his place at ALL and by way OF
experiment, and a last resort determined to APP
prOprate certain amount for that purpose, and
sequenty commenced advertising in the most extern
siveiy circulated dailies in the city, and own
among the rest To his great surprise he soon found
that new customers appeared daily, and in a very
short time he able to make his payments prompt
w. and his business has continued to increase rapid
ly since.
The Pittsburgh Gazette copies the foregoing, and
remarks Remember h1S-the man whose business
has fair proportion of capital its foundation who
never engages in uncertain spccuatons, and who adj
vertises iudiciously and freely, nerer fails! The
wants of those requisites will endangcr his situation,
but the want of advertising is the greatest want of
the three. A iudicOus man, with little no capt.
tal by free of advertising may prosper and
ate capital while the with capital who neglects
advertising will find his business gradually declining
and his capital diminishing year by year These
statements verified by the experience of thous.
ands. Fifty dollars gear spent 0drertsing as Of
Ualue to business man than three thousand dol
lars additional capital"
In copying the above, we have had two objects in
view One to arouse the attention of those business
whose eyes have not yet been opened to the bene
fits to be derived from advertising in the papers of the
most extensive circulation in the town and surrOun
ding country from which they expect to receive the
support and the other to express our admiration O.
the remarkable disinterestedness of number of bu
siness men in our community, with whom it seems t.
be matter of conscience to avoid having their ad
vertisements appear in the columns of the Journal
1t is clearly of conscience, for upon othe
grounds we understand why such suicidal cours
of policy should be pursued by who are, gener
ally speaking, by deficient in acutenes
where their own interest is concerned AS to wheth
er their scruples extend to the trade which the
might obtain from the readers of the Journal, VIII
are mostly Democrats or confined to the Journa
itself we are unable to say. We leave that, as W
do their conscientious scruplcs all to themselves
This however is matter which concerns the busi
ness community even than it does the propric
tors of the Journal Our chief attention is now an
always has been, directed to our circulation fror
which alone paper derive any value ad
yertising medium and we think that in maintain
such a medium, we confer benefit upon the trad
of Wilmington, by enabling her merchants and 9th
ers to avail themselves of circulation for their ad
yertisements which they would not otherwise enjoy
Our charges for advertising are lorer than any pa
per of equal circulation in the State. An Editor il
another county very recently remarked this to us
while settling with us for an advertisement which
had been copied from his paper into ours He states
that our charge was lower than that of any othe
paper into which it had been copied. These thing
are worthy of the consideration of all sensible men
who do not allow their preiudtces to blind them t.
their own most obvious interests. Our recent ar
rangements, although designed to improve our pape
in every respect have been chiefly made with refer
enee to this branch of business and we prepared
to accommodate all whose good sense leads them t.
accommodate themselves through our advertising
columns GA word to the WISE" &c.