The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1849-03-03
TO THE BUSINESS COMMUNITY.
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Kew Movement In Newsp,.pe Advert,s,nu

TO THE BUSINESS COMMUNITY,
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Kew Movement In Newsp,. per Advertis,nr.
The extensive establishment Of the Nev York Herald
now complete in all it, parts. During the last few
months vast improvem. In the construction Of now
machinery and oth,r details, have been made, which
involved expenS to the proprietor forty thousand
dollars. Those eminent machine makers Messrs Hoe
Co, have furnished us with this nav machinery. On
new plan; 'nd 1t is, We believe, without parallel,
In ether Europe America. Msssrs James Conuor
SON. typo founders, are now engaged In finishing .
new feat OF type, wich will into operation With
the ssS system of advertising which We are now
sStsA to present 80 the great business community Of
New York, and to the nsighboring oities By these
sprovsmenta are enabled to print, with equal
Sihty, single double sheet, 1t the ratio Of nearly
ten Asssan& copies per hour. Our daily edition. nearly
trenfrus thouSond copies, be easily printed
In about tVo hours and a half No other newspaper
sstab hment in the wo,d with the exception Of tho
London Tines can command such machinery, or pro-
dusa such results in daily journalism.
1hese are the means and instrument with which
ekies Of daily newspaper. We enabled to oner
10 the business community Of all classes, Advantage
IN the way Of advertising which no other journal in
the country can present to their consideration With
the prs,ent form of our single shset-our
pacity has been limited, much to the regret Of aargs
portion Of the business community, who have again
and again. w.hed to publish their advertisements in
Journal possessing the comprehensive circulation
which the Herald has among the mercantile and
busiHess people Of the country not only in New York.
but in every city and State in the Union and through
cut Europe.
We beg therefore, state to the public Of all classes
that intend to begin the issuing Of double sheet
sems time in the middle Of next week. for which we
from tke rates charged IN the single sheet
al such advertisements to be inserted In the inside
Of the double Sheet along with other reading matter
that viii be necessary to MI up that portion Of the
journal The existing rates for advertisements in the
inside Of the single sheet and the plan which they
received, having received the appreciation Of the
public, will remain they have been for tho last fsw
months. That this plan and the rates for advertis
ing In the single sheet have been satisfactory to the
community We entertain doubt from the fact that
patronage has doubled, and in numerous instances
nsore than doubled.
The distinct proposition which We now make to the
business community Of all classes will, We hope, be
clearly understood. We can publish double sheet
every day. with the facility with which We nov
publish the single sheet but the introduction Of
extended and cheaper system Of advertising which the
double tbeet will provide, must have beginning be.
fore It's advantages DO realized by the community
and Of intend to begin the movement In
this Of advertising by rst collecting suciont
numbsr Of advertisements the proposed rates for the
double sheet, and Of issuing that sheet only when
that sufficient number shall have been obtained
By this process shall first publish double Sheet
aoserdng to the patronage offered by the public, and
as that patronage increases and presses us-whieh
We have doubt it wiwe shall be enabled to publi.h
double sheet twice week, and gradually extend It,
until We shall publish double sheet every day In the
week. When this point is reached, the Nsso York
Herald double ihset at two cents per copy, viii be
techespest newspaper in the world.
This We conceive viii be the easiest and most prao.
tisable methed of this extends system Of
advertising which we contemplate, to the considers
ton Of the business community Of New York and the
SURROUND ding cities.
With these views therefore, and with these expla-
nations ws beg to state to business Of all kinds
merchants shrpers jobbsrs, general or particularly
Sellers vendors of medicines Of all kinds, dry goods
Dealers fancy store keepers ana in fact all classes on
gagged In the diversified business Of New York and the
sdaesnt city that prepared to receive their
Of Fulton and Nassau streets to be inserted on
sAs inside Of the double sheet, whieh propose to
publish at fifty per cent less in price than those
which re publish IN the inside Of the single
sless reduction which is Of the greatest importance
TO the busines Glasses Of this great city Those ad
vsrtisements viii be displayed in reasonable way
calculated to attract the attention Of tho reader The
hrst double sheet to be Issued this plan will appear
on Tuesday or Wednesday Of next week. earlier or
later, according as the advertisements como In.
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City Intelligence.
THE MURDER CASE IN LEXINGTON AvKNUr-THE
INQUEST.
Yesterday, about twelve O'clock the Coroner empan
nesd jury for the purpose Of holding Inquest
the body Of Mrs Martha E. Walker, at the house No.
40 Lexington avenue. The prisoner, Thomas A.
Walker. was brought into the room, in charge Of
Captain Johnston and took his seat BY the side Of his
counsel, Mr. Busted, with countsnancs indicating
very little sonssrn IS to how tbs matter resulted.
The following gentlemen then sworn as jurors
J. w. Bell, A. Levy, John A. Stewart, VIM. Marshall,
A. g. Dickson, J. NJ. odell, James Woodruff, J. M.
Jacoks, APP Harsett T.. N. Leslie Thomas Newell and