Richmond palladium. [volume] (Richmond, IA [i.e. Ind.]) 1839-1854, 1849-05-23
Importance Of Advertising.

We have attempted to adducc arsu-
men;s in favor Of advertising on Que or
two occasions. The following. from thu
New York Tribune, 50 completely cover.
the whole ground. tina, we give it in tho
hope that i, will be carefully read and we'll
considered by every business man in the
city:
Extensive advertising is one Of the
means by " hch the reform in trade is TO bo
accomplished. The two classes. buyers
and sellers. have q common interest in
finding each othcr-that is TO say, i, is the
interest of him who can supply certain
want cheapest TO have every buyer aware
of the fact. ana il is Ia the interest of the
BUYERS no less. An expenditure Of fiffv
dollars NAV be too much, one Of five
thousand NAV be too little for that purpose
If. for example. somebody has discovered.
as we see in Northern paper. a sub.
stance Of chemical compound which will
dispense with The labor now required in
washing clothes. or the half of it. at very
small cost, the owners Of this patent NAV
spend fifty thousand dollars a year in adj
vertising il. and then not spend enough
There are inventions within our knowl.
edge worth hundreds Of thousands, il the
patentees knew how and had the enter
prise TO bring them home 10 the knowl
edge Of all Interested; these failing. they
will never realize twenty thousand.--
Whoever can supply this city cheapest
with almost any article in general use.
use. or can cheaplv furnish an article
which will meet general want hitherto
more extensively met, cannot advertise
too much if he knows how 10 advertise p:
all And yet many dealer in our city
pays thousand dollars more for on eli.
gibly located store than he need pay in \
lcss frequented street. and does not pay a
hundred dollars year for adver,ising.--
He willingly pays a thousand dollars
merely to let some ten thousand know
that he has certain articles to sell.
but grudges five hundred dollars as the
cost of extending the same knowledge &c
millionst
| This cannot, III the nature Of things.
long endure. 1t is simply blind follow
i ing Of old rules and habits after they be-
come utterly inapplicable. The time was
when the circulation Of the most popu.
lar journal was counted by hundreds. and
an advertisement in its columns was about
IeHui'dieii' III puDilClty 10 nauuOlu 1l d
blacksmth's shop. 1t is different now.
and there are men in trade who under
stand the difference and profit by it.
Many pay thousands u year for advert
sing. and the number is yearly increasing.
There will be hundreds where there are
now tens within five years.
! Fools can be fools in this as in any.
thing else. lie who keeps a corner gro.
Gerry. and does not look for customers be-
yond the four blocks around him need
not ADVERTISED would only be throwing
away his money. So Of many others
But he who has cargo Of fresh tropical
fruits to-day, which he must speedily sell
or see spoil on his hands, cannot too
quickly make known the fact ia every
purchaser within five hundred miles; so
hundreds. Whenever the difference in
cos, or quality is worth looking after. then
it is an immense economy of cost and la
Dor to let the fact be known at once and
as widely as possible. Extensive adver-
Using Of itself is morally certain to work
a revolution in trade. by driving thou
sands Of the easy going out Of il. and
concentrating business in the hands oftho
few who know how to obtain and keep il.