The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1849-03-13
THE DoUBLE HERALD.

TIE LIZ - . l. e n E n n l. -.
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NOTICE TO ADvERTIsERs.
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Kew Movement I'm News pa per Advertising.
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The extensive establishment Of the Nev York Herald
b row complete In al its parts During the last few
MONTH"; vast improvements in the construction Of
machinery and other Details have been made, which
involved to tho proprietor Of forty Thousand
dollars. Those eminent machine makers, Mssars. Hoe
kCo., have furnished with this machinery, on
new plan; and it is, We believe, without parallel
IN ether Europe or America. Msssrs James Conaor
Son, type founders, are now engaged In finishing
new font of type which will into operation In
few days These improvements will enable US to print,
with equal facility, single double sheet, ct the
ratio Of nearly tkou.ad copiesP hour. Our daily
edition, Of nearly ssenty.svs ths~ssnd copies,
Se sa.tIy printed in sbout too hours snd AsT No
other newspaper establishment in the world with the
exception Of the London Times, can command such
machinery, produce such results In daily Journal
ism.
These are the means and instruments with which
- ~.~~eoS
cities Of daily newspaper. We enabled to onsr
10 the business community Of all CLASSES advantage
In the way Of advertising which other journal In
the country present to their consideration With
the present form of issue single shset-our
paoty has been limited, much to the regret Of large
portion Of the business community, who have, again
and again, wished to publish their advertisements ina
journal possessing the comprehensive circulation
which the Herald has among the mercantile and
business people Of tho country, not only in New York.
but in every city and state the nion and through
out Europe.
We beg therefore, to state to the public Of all classes
that We begin the issuing Of double sheet for which
We shall receive Advertisements, at reduction Of fifty
per cent sm the charged in the single sheet
ell such advertisements to be inserted in the
double sheet, along with the reading matter
that will bs necessary to All up the Journals
The existing rates for Advertisements In the
inside Of the single Sheet and the plan which they
are received having received the APPRECIATION Of the
public will remain they have been for the last few
months. That this plan and the rates for advertis
Ing in the single Sheet have been Satisfactory to the
community We entertain doubt, frsm tho fact that
since We commenced that systsm advertising
patronage has doubled, and in numerous instances
more than doubled.
The distinct proposition which We now make TO the
business community Of al Glasses, wir W hope, be
clearly understood. We can publish double sheet
every day, with the facility with which We
publish the single sheet but the introduction Of
extended and cheaper system Of advertising which the
double sheet will provide, must have beginning b
fore its advantages be realized BY the community;
and Of course intend to begin the movement In
this system Of advertising by nrst collecting sufficient
advertisements at the proposed rates for the
double sheet, and Of issuing that sheet only when
that sufaeisnt number shall have been obtained
By this process shall Arst publish double sheet,
with this class Of advertisements, once . week.
seeerding the patronage offered by the public and
% that patronage increases and presses us-whioh
ws have NO doubtit wi-ws shall be enabled to publh
sdoubls sheet twice week, and gradually extend It,
until We sha publish double sheet every day in the
week. When this point is reached, the New Pork
Herald, double sheet, 1t two cents per copy, will b
the cheapest Newspaper in the world.
This We conceive viii be the easiest and most prss-
ticsbs method Of introducing this extended system Of
advertising, which We contemplate, to the sonsdsra-
ton Of the business community Of New York and the
surrounding cities.
The first double sheet Of the Nsv York Herald
published this morning, and beg to call the attsn
zion Of business Of all kinds perchsnts, shippers
bbsrs marine and insurance companies, associations
boob sers vendors Of medicines of all kinds dry goods
Dealers fancy store keepers and in fact al GLASSES
sased in the diversified Now York and the
sdsoent cities and towns IT, and to state that We
are prepared to receive their Advertisements at
our ONCE, on the northwest CORNER Of Fulton
and Nasrsu streets, to be inserted in sny future
double sheet, y per cent less in price than those
which zoe publish in the inside Of the single
,Aes.-s reduction which ia Of the
to the busnsss classes Of this srsat city Those sd
v.rtisements will be displayed in reasonable way,
eslcuated to attract the attention Of the reader.
TO FARMERS AND MARKE r GARDENERS.
~@Id call seotiou following certificates 81 used
% worth
mo than by used 1t aud
ots o i'm decidcd On garden vegetables IL
y,,r 20 ali otLer IL equal"
r. UURAND. Clinton Essex NJ
hve used Guasc r.udres.s and very .srond rd
r. sS Il.
p,sitive manure Il 10 ert ity"
sIxON IrGssaSoLJ Astoria, LII
And numerous Other certicaS For sale by
KENTISH CO.. 40 Peck Slip N. Y
AGENTS wantsdi all towns liberal commission allowed
nh Eat
VIVO LET.-iHR LANCE HOUSE NO. IL BARcLAY ST.
IL which from O'clock p. n Apply pef'
-k.--aA M 4 Mas.a.L NH