The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1849-02-28

New York, Wednesday, February 26, lS40.
TO tho Public--New Movement In News
paper Advertising.
The extensive establishment of the New York Herald
4 now complete in all Its parts. During the last few
mon hs vast improvements in the construction Of new
ma hinery, and other details, have been made which
involved expense to the proprietor Of forty thousand
dollars. Those eminent machine makers, Msssrs. Hoe
Co., have furnished with this new machinery, On
now plan; and it is, We believe, without parallel,
In s,thsr Europe or America. Messrs James Conner
g. Son. type founders, now engaged in finishing
new font of type, which will into operation with
the new system Of advertising which
absd t. present to the great business community Of
New York, and to the neighboring Cities By these
Improvements enabled to print with equal f.
oity, single double sheet at the ratio of nearly
temtAo~sand copies per hour Our daily edition. nearly
tDeny theusand copies, be easily printed
in about two hours and half. No other newspaper
establsbmsnt in the world with the exception of the
London TINES, can command such machinery pro-
duos such results in daily journalism.
These the means and instruments with which
10 now 60 to work. to improve and enlarge the oapA
elite, Of . daily newspaper. We are enabled to offer
to the business community Of all CLASSES advantages
In the way Of advertising which other journal in
the country present to their combination With
the present form Of our issue single shset-our
pacty has been limited, much to the regret Of large
portion Of the business community, who have, again
.h
Journal possessing the comprehensive circulation
which the Herald has among the mercantile and
business people Of the country not only in New York.
but In every city and In the Unon and through
out Europe.
We beg therefore, state to the public Of all classes
that We intend TO begin the issuing Of double sheet
some time in the middle Of next week for which We
chau receive advertisements, at reduction of fifty per
from the rates charged in the single sheet
all such advertisements to be inserted in the inside
OF the double sheet along with other reading matter
that will be necessary to I'LL up that portion Of the
journal. The existing rates for advertisements In the
inside Of the single sheet and the plan which they
are received having received the appreciation Of the
public will remain they have been for the last few
months. That this plan and the rates for adversis
ing in the single sheet have been satisftory to the
community We entertain no doubt from the fact that
since We commenced that system advertising
patronage has doubled, and in numerous instances
more than doubled.
The distinct proposition which w now make to the
business community Of all classes will, We hope, be
every day, with the same facility with which
publish the single sheet but the introduction Of
extended and cheaper system Of advertising which the
double sheet will provide must have beginning be-
fore Its advantages be realised by the community
and Of course We intend to begin the in
ths system Of advsrtng nrst collecting sucisnt
number OF advertisements at the proposed rates the
double sheet, and Of issuing that sheet only whom
that sufficient number shall have been obtained
By this process shall nrst publish . double Sheet
with this new class Of advertisements, once . week,
seosrdng to the patronage offered by the public and
that patronage increases and presses on us-whioh
We have NO doubt wl-ws shall bs enabled publish
double sheet twice week, and gradually extend 1t,
until shsn publish double sheet every day in the
week when this point is reached, the New York
HerslI double sheet, at two cents Per copy will DO
tie cheapest Newspaper in the world.
This We conceive viii be the easiest and most prso
tesbs method Of introducing this extended system Of
advertising, which We contemplate, to the oonsdera-
taon Of the business community Of New York and the
surrounding cities.
fh>An thavsf
nations beg to state to business men Of all kinds
merchants shippers, jobbsrs general or particularly
marine and insurance companies associations book
sellers, vendors Of medicines Of all kinds dry goods
dses fancy store keepers and in fact all Glasses en-
gagged in the diversified business Of New York-tha We
ofnes, on the northwest Of Fulton and Nassau
streets such Advertisements be inserted the inside
ofthe double sheet 81 Gty per cent ie" in price than
chose which pubhsh in the insids Of the single
shee-a reduction which Is of the grsatsstimpo
- the businsss Glasses Of this great city Those ad-
vsrtissments will DO displayed in reasonable way,
calculated to attract the attention Of the reader The
hrst double sheet to be issued on this plsu win appear
on Tuesday or Wednesday Of next week. or earlier
later, aosordins as the advsrtiseme nts come in.
THK TARIFF QUEsrIoN-We have received the
report Of the Committee of Ways and Means
of the House Of Representatives at Washington.
on the subject Of the tariff. but we cannot make
room for IT. In regard to manufactures Of cotton
from abroad, the committee think specific duty
of from twenty-five to thirty per cent on the usual
prices is necessary; and the duty woollens ought
to be between thirty and fifty per cent specific.
The result to which the committee have arrived is,
that medium duties, between those provided by
the present tariff and those of the act ofl9i2 should
be imposed on all foreign importatons. This re-
port ID the beginning Of the agitation on the tariff