New-York daily tribune., 1849-04-26


been an encouragement to knayery, improyidence
and oyer-tradiDg for. II there were no system of
mercantile credit, not half those now engaged in
trade could pretend 60 be in at ali They could
not buy decent stock Of goods if obliged 70 pay
for them; and system Of cash sales would
speedily reduce profits 30 that a petty business
would not be- worth doing. Tue mere simpliiica-
ton Of business consequent on the disuse Of credit
in trade would save half the time and talent Low
absorbed 10 mercantile pursuits. The selling OF
100000 worth Of goods in a county by two or
three establishments entirely for ready pay need
not .engross the time Of ten persons in all while
scltug tho same goods through ten Or fifteen con-
ccrts with the usual paraphernslia Of day-book.
led Yer, note book, &c. winding up with the nte--
posiAon Of lawyers, sheriff, county court, etc WI
keep 1t least fifty employed the year round.
-W9have remarked that extensive Advertising
il one Of the means by which the Reform ia
Trade IS to be accomplished. The two classes
buyers and sellers, have a common interest in find
6g each other that is 70 say, it is the interest Of
him who can supply a certain want cheapest TO
have every buyer aware of the fact and II is the
interest Of the buyers no less. An expenditure Of
fifty dollars may be too mech, one Of FIVE thousand
may be too little for that purpose II, for exam
pie, somebody has discoyered-as we see stated
IN q Southern pspcr-a substance or chemical
compound y hich vii dispense with the labor now
required in washing clothes or the half Of it, al a
very small cost the owners Of his patent may
spend fifty thousand dollars a year in advertising
it and then not spend enough. There are iLvcn
tious within our knowledge worth hundreds OF
Thousands If the patentces knew bow and had the
enterprise % bring them home % the knowledge
Of all Interested these failing, they will never re-
alizetwenty thousand. Whoever can supply tbs
City cheapest with almost any article IN genera.
use, or can cheapy furnish al article which vii
meet general want hitherto more exPepsiyoy
met csnnot advertise too much if he knows los
to advertise at all. And yet many dealer Ia our
City pays a thousand dollars more for an eligiby
located store than he need payin a less irequeuted
street and does not pay hundred dollars year
for advertising lie willingly pays thousand
dollars merely to let some ten thousand people
know that he has certain articles 10 sell, but
grudges five hundred dollars as the cost OF extend
ing tie same knowledge TO millions
This cannot, in the nature Of things, long en-
durc. 1t is simply blind following Of old rules
aud habits after they become utterly inappcable
The time was when the circulation Of the most
popular journal was counted by hundreds, and an
advertisement in its columns was about equiya-
lent in publicity to n handbl in a blacksmith s
shop. 1t is different now, and there are men in
trade who understand the difference and profit by
it Many pay thousands year for ADVERTISING
and the number is yearly increasing. There viii
be hundreds where there are now tens within live
years.
Fools can be fools in this as in anything else.
He who keeps a corner grocery and does not looh
for customers beyond the four blocks around hlm
need not advertise--it would only be throwing
away his money 20 of many others. But he
who has n cargo Of fresh tropical fruits to-day,
which he must speedily sell or see spoil on his
hands, cannot too quickly make known the Tact 70
every purchaser within five hundred miles SO OF
hundreds. Whenever the difference IN cost OF
quality is worth looking after then 1t IS an I'm
menso economy of cost and labor to let the TACT be
known at once aud as widely ss possible. Exten-
sive Advertising Of itself is morally certain to
work a revolution in trade by driving thousands
of the easy going out OF it, and concentrating bus-
ness in the hands of the fe who who know how
to obtain and keep it, Unite with this the suhstl-
tuition of cash for credit and one fifth OF those now
engaged in trade will amply suffice to do the
wholc-and will soon have it to do. The reyolu-
ton is already begun.