Wisconsin herald. [volume] (Lancaster, Wis.) 1846-1849, 1849-01-27
TO PAPER HANGERS.

~ CuEiDlS ~ SEC NV hf~'y RN''@N'f 49,
resorted TO by advertisers to get shut OF pay
ing like men. for the advertising they have
to do. One week, comes long humbug
article, from the geticr-upof humbug thing
called the goIdometer, purporting TO be an
editorial from the ". Y. .8duertiser, fore
shadowing the wonderful merits of the said
wonderful goldometer. This extract from
the ~. Y. .Adrert,ser is sent to us by mail,
with request that we publish it as an item
of ne,cS, and with promise if we SO pub
lish it, to send US a goldomeier advertise
r1ent to the amount Of $40 or $50. Out
upon such huinbuggery as this! The press
ought to unite in hunting such fellows a.
.Signor D'.9lrear out of the country. 1t IS
all of piece with those advertisements oil
books teaching the practice of abortion.
Men who will engage in trying to tool and
humbug mankind, are sure to fool the Prln-
ter out of his pay. 1t is astonishing to see
presses, like great greedy gudgeons, biting
at these naked hooks hung QUITO catch fools.
Again comes along a prospectus OF the
American Phrenologist, or some other jour
nal Of tom.foolery, which editors are re-
quested 10 publish, or perchancc to puff, for
copy Of the Journal--wortb as much per
number as DR.. JAYNE's last years almanacs.
But here comes an advertisement from
" Paper Hanging Depot" in New York city,
on a new plan, which for GOODNESS merits
the palm. IN their circular, the paper-hang-
ing people say to US:
"We are extensive manufacturers of an
article of great consumption, and our estab-
lishnent is widely known, yet we are desI-
rous Of giving il greater publicity and OF
further extending our trade.
"We,aro of opinion that the most efficient
mode of doing this is By general system of
advertising, but we have been deferred from
adopting il, on account Of the enormous ex-
pense, and The advantage Of IL, gfser all be-
ing uncertain. Lately, however, plan has
been suggested to us by the publisher of
newspaper, which has met the approval of
all the other publishers TO whom we have
submitted it and as we propose TO submit
it to q few publishers in your State, we sub
nit it to you.
"Knowing that il is the interest of all the
Booksellers, Stationers, Druggists and Mer-
chants who deal in our articles 10 be nc
uuainted with our establishment, and pfesu-
ming that in general Editors are we'll nc
piainted with Merchants in their respective
neighborhoods, and that il would give them
little or no trouble personally to call the at
teution Of their merchants 10 it, aud 10 in
4 etg IN. Efl n
pose that our advertisement, Ga copy of
which we enclose) bc inserted in your paper
for six months, with an editorial notice of
I'D ut your usual price, payable on The fol-
Ioteing conditions, nj: :--loul TO introduce
70 US, by letter Of introduction, customer
or customers, whose purchases for cash or
4 paper satisfactory 10 us, shall amount to a
sum in the aggregate, during the term Tor
which our advertisement Is inserted, that
! five per cent. thereon will cover the amount
! of your advertising bill. Your bill to be
paid whenever, and as soon as, the per cent
/ ago named will cover the ap'cant, the pur-
! chasers being parties who have net purchns.
cd of us before. You will thus be paid
much sooner, probably, than in the ordinary
way--it being customary TO pay at the end
of the year"
/ Now we will answer these paper people
/ rs we answered once before calico .filBt ia
New York, who made u similar proposition.
We deal extensively in the manufacture of
newspapers, but we want TO increase our
/ patronage. We also want some paper
hangings but the advantage of paper
hangings, after all, is uncertain. At the
suggestion of a dealer in paper hangings,
we have thought Of the following plan to
supply oursel. Knowing il to be the inter
est Of all business men in New York who
take newspapers, to take the Wisconsin
I Herald, and to advertise in it, and presu-
ming that paper hangers in New York es-
( Establishment that is widely known, are ac-
uuain,ed with most of the business men IN
that city, and can easily persuade them to
subscribe for our paper aud adycrtize in our
columns, please forward TO us Immediately
I $50 worth Of your best paper hangings, to
/ be paid for by us on the following conditions:
you to send us cash subscribers and adver-
tisers whose bills with us shall amount m
the aggregate TO SO mach that i've per cent.
thereof will equal SS0-your charge for the
paper hangiugs, Whenever we are con-
WINGED that this contingency has occurred
, through your agency, We will pay YOU $50,
and in turn, viii Try sd,cr,izing a year tor
your company on the terms proposed in
your circular.
ToPICs OF THE DAY.
In these times. the world requires a con-