Southport telegraph. [volume] (Southport, W.T. [i.e. Kenosha, Wis.]) 1840-1850, 1849-12-07
DR.. S. p. TOXENSEND.


The manufacture and sale OF Sarsaparilla ha.
assumed u ch an importance from It's word-wd,
celel rtv, that we have concluded 10 furnish on
readers with a short sketch CT the life Of DR.. s
! p. Townsend. the original and celebrated vende
/ of Town ends Sarsaparilla, as evidence TO th'
! practical business man, OF the immense benefit:
/ Of liberal and judic.ous advertising, when h
! has an article which he wishes 10 commend L
public favor.
| In early life he was employed with corps 0
| engineers under Capt. Beach, on the Morris Ca
nal, and afterwards under Col. Dykes on tho
! New Jersey Railroad and subsequently as engi-
neer on the Central Canal in tnGlana. Being
possessed Of remarkable talents for observation
he sought to improve them by travelling; visited
almost every place Of interest in the United
States, and ultimately conceived the idea Of aP-
plying himself 10 the study OF medicine and al
tended the best medical institutions in the coun-
try. While prosecuting his researches III
medical science { now some fifteen years
slnce) the idea of a grea! remedy occur
red to him, upon which he dwelt with SIN
gular interest. After experimenting scme five
years, aud satisfying himself of the value OF ms
preparation OF Str>apara as curative agent
be made arrangements TO introduce II TO the pub
lie, aud with that view came TO this city, some
five years since almost wholly unknown.
He was then, we believe, 20 years OF age, full
Of energy and hope, with an indOmltable r2solu-
lion to succeed in his new undertaking, and the
result shows that he did not oy,rtsumate his tIct
and talent as 4 business man. Ills first care was
that every effort should be made to let the public
know, by means OF advertising, how and where
his medicine was to be had, and Immediately his
business began to grow beyond his expectations,
4 l, lF In tn fr4r-
his personal attention. lie thea connected with
him Mr.. Ruci CaPp, gentleman 81 Wealth ara
Responsibility, and under their Joint management
the business has increased 10 an extent that IS
really astonishing. The great success Of Town
sends Sagslnaniia, has induced unPrncipi-d
men 70 innate it. Not long since am extensive
Druggist Of this city was arrested charged with
couutcrielGiHg the medicine. Al this opposl-
tUu instead OF iHjuring the Doctor, has only had
effect Of Increasing the demand for the oEg-
hal preparation.
Basj4-4 the salas in this country, i is shipped
to lie Caua1as, West India Islands, South Amer
ia, and even to Europe, in considerable qoanu-
ties. Al the manulactory they employ steam
engine, besides 4 large number Of uen, women
and girls in the preparation Of the IA die ne, ma
aiaE boxes, printing, sc, &c, aud tufn out,
ready for Shipment, over 400 dozen per DAY, or
nearly 5000 bottles. Oao Of the most interest
inc features Of his business is sending forth an
nualiy AL erotuitoHsy the Peoples Almanac,
each tdiya OF which reaches the enormous
number OF S5scr4y millions. copy IS l@it al
tle door OF almoSt every dwelling and SHOP III
the country, While the Canadas are s0pph d C.
glalj yNvIl, South America and the West Indies !;
every place IN our city aud each log caOtn III me
" est aud South, ana the mines OF California IS
furnished win this almanac It's translated IN
10 several tongues, and speaks TO al ajike. IAe
Doctor bong . man OF peace, taeto'a!aT,
5on Of Temperance, and al Odd Fellow, uses
these large editions to advance these mora II
solutions DuilaQ the past ti2e years he has
distributed more Than 20,000,000 pages in favor
OF peace and against war over $4,000 600 pa
ges in favor OF temperance and last year he
printed in his ALMANAC nearly 4,UUO,U0O OF one
OF Prot. MOTIFS temperance sermons, and mass
OF other valuable information. 1t IS supposed
by some that he has distributed gratultoasy
more pages than all the Peace and Temperance
Societies in the United States.
lie keeps three Napier steam presses constant
~ in operation, to do the printing OF his large
tabIi>hnent, and in the course OF five years MIR.
Geo. Hamilton has furnished him about 500,
600 worth Of white paper. His annual expenses
for advertising in newspapers are now averaging
alQ0, OO0. and we believe he has paid the New
y 0rk Sun. curing four ars, tie snug htIc
sum OF $4,000. Here, then, Is the great Sc
crat Of his success; lib raj in his expenditures toi
newspapers for advertising, his business has
extended beyond any thing which has hitherto
been known in the patent medicine business.
The store in Fulton street has been found too
small 10 answer lis business purposes, and ne
has taken the building formerly occupied by the
VI non