Lewisburg chronicle, and the West Branch farmer. [volume] (Lewisburg, Pa.) 1849-1849, 1849-12-05
AND THE WEST-BRANcH T.
moent mp papr-oepoteo Nps Geraure poitrs, a9rif
~9 "a. ..a WEDNESDAY, DEC. 5, 1849

r lishnents, rosis9 Ior ready pay, need n'
eneross the time OF ten persons in all; Will
selling the good, through ten or fifteen cor
c-rns. with the usual paraphe sralIa Of day
!. books, ledger. notebook, sc, winding U
with the interpo>i'ion Of lawyers. sheriff
county court, &c., will keep "a, least ff,
empIoyed The year round. 81
We have remarked that extensive I'd
ver,ising is one OF the mean. by which 'h
reform IN trade is TO be accomplished. Tint
two classes, buyers and sellers, have ,
common interest in finding each other
that is 70 say, 1t is The interest of him who
can supply certain wan, cheapest, TO hav.
every buyer aware Of the fact: and it il
the interest Of the buyers no less. Al ex.
pend',ure Of fifty dollars may be loo much
one OF five thousand may be too little, foI
that purpose. Il, for example, somebody
has discovered-as we see stated in SOU.
,hern paper-a substance, or chemical com.
pound, which wi dispense with the labor
now required in washing clothes, or the
half Of it. at very small cost, the owners
of his patent may sreud 6fty thousand
dollars a-year in advertising il, and then
no, spend enough. There are inventions
within our knowledge worth hundreds OF
thousands, If the ra,en'ees knew how, and
had the enterprise, to bring them home to
the knowledge Of all interested these fai-
ling, they will never realize twenty ihous-
sand. Whoever can supply :his city chea-
pest with almost any article in general use,
or can cheapIy furnish an article which
will meet q general want hitherto more ex.
Pensively met, can no, advertise too much
il he knows bow to advertise at oil. And
ye, many dealer in our city pays thou
sand dollars more. for an eligibIy. located
store, than he need pay in Iess-freluent-
ed street, and does moi pay hundred dol
lars year ior advertising He willingly
pays thousand doiIsrs merely to lie, some
ten thousand people know tha, he has Ger.
tain articles TO sell. .but beeruds ses FIVE hun
dred dollars as the cost Of extending the
same knowledge 10 millions! -
This can not, in The nature Of things, long
endure. It is simply blind following Of
old rules and habits. after they become Ut
lerly inappIicabIe. The time was y hen the
circulation Of The most popular iopsnsl wns
counted BY hundreds, and On adj fnsessen.
in its columns vas about equivsld sS pub.
iciiy TO handoiIl in b!acksmith's shop.
!, is different now. and there are men in
rade who understand the difference and
'roft by it. Many pay thousands a-year
or advertising, and the nun Der is yearly f!
ncr easing. There wi. be hundreds where |
here are now tens ~i'h,u tive years.
Fools can be fools in this as in anything
lse. He who keeps q corner grocery,
md does not look for cus'omers beyond !
he four blocks arouud him, u.ed not adv.
would emily b. throwirr away |
lis money. So OF many others But he
vho has cargo Of fresh tropical fruits 10.
ay, which he most speedily sell or see
poll on his hands, can not too quickly
make known the fac, to every purchaser
within FIVE hundred miles so Of hundreds.
Whenever the difference in cost or quality
} worth looking after, then il is an i'm +
nense economy Of cos, and labor to let
he fact be knoxn at once and as widely
$ possible. Extensive advertising OF itself
morally certain 10 work revolution in
rade, by driving thousands Of the easy.
DING out Of il, and concentrating business
. The hands of the lew who know how to
btain aud keep it. Unite with this the
nbsti'u,e of cash for credit, and one-fiih
those now engaged in trade will amply
uffice 10 do the whole-and will soon
ave il TO do. The revolution is already
tt,.,. .s.t |