Southern sentinel. [volume] (Plaquemine, Parish of Iberville [La.]) 1848-1858, 1849-11-28
Importance of Advertising.

We respectfully recommend to the perusa
Of all, of whatever business, the following re
marks respecting the advantages of advertising
A newspaper has claims upon a community fol
support that belongs to no other branch of bu'
%siness; he who does not advertise his business
or his wares, not only withholds his aid to the
advancement of the greatest moral engine oil
our Republic, and the handmade of liberty and
virtue, but he evidences an ignorance, a mar
rowness of mind, and a want of business know
ledge, which are certain to be remarked, and
equally certain to result in disadvantage to his
prospects in life.
There is nothing that gives a greater impulse
to trade and business than a judicious system
of advertising. This fact is so we'll understood
and appreciated by vendors of patent medicines,
that some Of them (such as the Brandeths, the
kMofats, the Jaynes, the SWANS, &c., expend
hundreds of thousands of dollars annually, to
akeep before the people" their names, and make
them acquainted with the miraculous virtues of
their panaceas for call the ills that flesh is heir
to-" Pincely fortunes have been accumulated
by these men, the result mainly of apersever-
ing and liberal system Of advertising. They
have in this way made their names and their
medicines, and their agencies, as familiar as
household words to the public; and the mo-
ment the hand Of disease seizes its victim, the
corresponding antidote, eternally advertised in
the papers" suggests itself to the invalid, and
straightway he goes to the apothecary shop to
purchase it. Nothing is more natural than that
individuals, when about to purchase goods,
wares or merchandise, should first seek out the
stores of these with whose business and names
they are most familiar through the medium of
advertisements in the columns of the newspa-
per taken in the family. 1t is also consonant
with philosophy and sound policy; for the fact
OF their advertising is an indisputable evidence
they are liberal and of-handed dealers, and
possess minds expansive enough to comprehend
the philosophy of quick sales and small profits.
As a general rule, merchants who do not adj
vertise are close and narrow-minded in their
and a perfect type of the greedy impa-
tience of the fellow who, in order to make a |
fortune by a single operation, killed the goose
that lay the golden eggs. This age of the
world is too far advanced for the Shylocks of
he counting roon now to kill the geese that
them, but they pluck them without
of feeling or conscience. The same
sordid contractedness of intellect which pre-
vents them from seeing their interest in adver-
Using, is akin to that of the farmer who stinted
his land to half the quantity of seed necessary
produce afull crop, under the expectation of
'aving at seed time, and, at the same time of
in an abundant harvest! As a gen.
raj rule, dealers should avoid trading with mer-
;hants who do not advertise; as those who have
10 pride in giving the newspapers published in
heir own towns a business and mercantile APP
'~earance, and are, moreover, at the same time,
in the hberality necessary to make
heir business extensively known, will not hesi
to skin every customer that comes within
reach. We therefore advise planters and
living in the country to give those mer-
hants who advertise in the papers a preference,
!nless they are willing to be taxed extra for
promotion Of mercantile cupidity and
1eanness.-Yhe Somhron.