The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1848-02-28


average circulation of tho two papers, during the four
weeks preceding the agreement which originated this
| investigation, was ~ foiows:-
Nsw York Herald. New York Tribune.
Average Daily circula- Avenge Daily circula-
B. ysisa s: d. SO s .s az d. ssS
asses 2s,l93
The quantity of paper used by each establishment,
By the N,w York Herald, o7s rssms for the Daily /;
ninety Eve end half reams for the Weekly and ave
resms for the Presidential
By the Nev York Tribune, 67s resms for the Daily ;
one hundred and thirty. and half for the
Weekly and sixteen reams for the semi Weekly
We therefore decide that the Herald has the largest
- New YORK, Feb. 20, ls4s. JAMEsa. WILSON M.sSS
This decides the bet between the He, aid and
the Tribune, in favor of the former, and against
the latter Messrs. Greeley McElrath will
please, therefore, pay over to-day, to the two or
phan asylums, too hundred dollars. and also pay
the bills of Messrs. Wilson and Megie for the
services performed by these gentlemen on this
occasion.
This decision, which has been uselessly and
unnecessarily protracted ten or twelve days, is,
however, one of the most remarkable in its
TERMS its disclosures, and its results, which has
been given from the time of Knickerbocker to
! the present day. There is contradiction and
discrepancy, on its very face, which We shall ex-
| plain II represents the average circulation of
the Herald nearly fifteen thousand under the
real fact. The Sunday Herald is entirely ex-
cuded from this arrangement-an exclusion
which is not warranted under any view of the
case; out the decision, excluding this, was only
consented to by our umpire In order to decide
the bet at once, and thus enable the poor orphans
to realise the advantages Of the bet before the
winter had departed
| The following was the bet, as it was proposed
| by the Tribune
1--WE have just straight forward offer to make
We will appoint one honorable and disinteresed man,
and the Herald 'hsll another the two having power
they choose, to appoint third, and all Of Them shall
have free at all times to the books offices and
of the two establishments, until they
fully satisfied Is to the actual circulation CT both jour-
mails They shall then draw up etatemeut Of the
rage circulation of each paper stating hoo mary copies
issned daily wekiy and othrrWise and this state
msnt shsl bs published three times both morning and
evening in the daily and each in svsry other ed
editorial head and if they report that the Herald has
more subscribers and buyers than the Trbunetaking
the aggregate circulation of each will the
expense OF the scrutiny and give $500 to each of the
two principal orphan asyiums in our city; but II the
Tribune Is proved to have the largest total circulation
then the Hrad shall pay the expense and give the 5000
as aforesaid
Here, then, we have the bet in the very words
in which it was proposed by the Tribune; and
although we publish semi-weekly paper, and
they do, our Sunday Herald was not counted,
and this, too, in the face Of the terms pro-
posed-the average circulation Of the respective
papers, daily, tceekiy, and othericise. What does
otherwise mean?''
The discrepancy to which we allude on the
face of this document, is that between the ave-
rage circulation, as stated, of both journals, and
the quantity of paper consumed by each. In the
above document, the quantity of paper consumed
by each establishment, in the same space of time,
is set down follows
Rsnms. Reams
Daily Herald. ."..e75 Daily Tribune. -. ...573
p,s's:,.;; '.''.''. sSA wek!y .lsih
lo1sH 72oX
BY this statement, which is admitted and
signed by both umplres, 1t appears that the He
raid establishment uses, in the space oftime,
rerynearly half as much ,rhite paper the
Tribune uses; and yet, in the statement of the cir
culation, the Herald is put down as having only
about eight hundred larger average circulation
than the Tribune.
Here is the discrepancy in the statement
of the circulation of the Herald, of which we
complain, even in the lap OF victory. Our Sun
day paper is entirely excluded, withou, any rea-
son whatever. Now the Sunday Herald is a
journal of as equal and Independent circulation
as any we issue from the Herald establishment.
| But our Sunday paper is not only excluded
the average of the Daily Herald for the same
'lme Is moderated, we can prove. The real
circulation of the Herald, to make it correspond
with the quantity of paper used, appears by the
above document, is as follows:-
RIAL ciHeyLArIoS OF THE NEW YORK HERALD
Sany lirIaIo; 80 '''..''..'..''''. is'eoo
80 900
| Weekly Hereld. ii, 4o5
| Presidential Herald. .. ...... ,.......... 7s0
| 4sls5
We may also add, in addition to this, that the
! highest circul iton which each of those papers
have reached during the last year, according to
our books, which both of the umpres examined
stands as follows:-
HicHvsr CIRCULATION DURING
April IA $50 qoires, daily. .......,...... 1890
March ~ 72O quires, sunday. ......., II $50
April II, $40 quires, Weekly. ........... ID ESQ
| rfesioentiai. lOOo
Aggregate highest circulation. :. ...... 81 $50
This is the largest aggregate circulation Of
any newspaper establishment in the world.
With these facts exhibiting our real business
and circulation, it may be asked why the Iri
bune concern should have wished to conceal the
actual circulation of the Herald, or why our
umpire should have agreed to sign such paper
This is easily answered. 1t sprung from the
meanness and contemplate dupicty of the
Tribune concern, and the libersllty and generosi-
ty Of the Hrald The moment the examination
was begun, il was ascertained that the Herald
would win the bet by large majority. All the
efforts Of the Tribune were accordingly directed