Vermont phÅ“nix. [volume] (Brattleboro, Vt.) 1834-1955, 1848-06-30

ing profit to the trader. His expenses for
Ledgers, "slaves," Bookkeeping, Dun
ming Expeditions, &c, will be comparative
ly much les, than now, as he is turning il
once a month instead Of once year.
The means by phieh this great and be-
nefcent change is 10 be tfecfed are Udrious,
but chief among h,m is ADVERTISING
NOT in tro or three papers. nor even in
all those IF the city where the business is
done, bot in the most wideiy circulated
journals Of The rhole region phenee custom
is desired. Nothing has yet been done in
the way of Advertising compared with what
can and inevitably will be. No merchant
who knows how to advertise for money
may be thrown away in this as il anything
else) ever need sell less than he chooses
always provided that his fabrics are desir-
able, Of good quality, and sold as cheaply
as others will afford them. There is no as
signable limit 10 The application Of this
principle. Here is a merchant whose very
existence is known 10 fifty thousand people
at most, and he sells just enough to EUe by;
suppose he could make his business as well
known to a million persons, why should he
not sell something near fifty times as much
as he no,o does And then, ii he could in
,roduce himself TO the whole 10000, 900
composing our people, why not have cor
responding increase Of business OF
course. we appreciate the limitations Of this
principle-that it is idle and waste for
any seller to advertise his wares in Sec
ton which can more advantageously pro-
duce such wares for itself or obtain them
from some other quarter; this should teach
determination and cIrcumspection in Ad.
rertising; but the Annual Imports argue
that the goods consumed by Ten Millions
Of people are purchased in this city; and no
merchant has 0Grtrfised Thoroughly until he
has made himself knOgH 10 those nhO pur-
chase hire for the consumption Of these Ten
| Millions Every new cash customer secur-
ed, increases his ability to buy in large
quantities and sell at lower rates; so that
ultimately he nigh, afford to sell cheaper
than he can buy at present. And the mer-
chant who has a reasonable amount of cap
ital and his business in good shape. can
far better afford to 0drrtise TO The amount
| of $4,000 year than any less sum. He
CANNOT THROW AWAY MONEY IN THIS WAY,
rs he can in buying new stock or IN SELL
! mo on credit mere is no irtenuSnip IN
trade :" and the buyer will trade with a
stranger in preference to his own brother,
If he can thus obtain a supply one per cent
cheaper.
II NAV be said that we are interested in
this matter-and so we are; though we
generally have more advertisements than
VIC can publish-ofen great many more.
Had we still more, we should be compelled
10 enlarge. OF print supplements at heavy
expense, to give place 10 them, though we
should still welcome aud hope to profit by
them. But we are concerned to see bust.
ness conducted on sound and economical
principles, so that consumers and pfodu
GERS shall nc brough, together on the mos
advantageous terms and this is 10 be efcct
cd By such concentration of trade as only
UNiyERsAL ADVERTISING can seeure.-
Those who take hold OF this mighty engine
at all IA, an early day aud WELD it will
judgment and decision will make vasf for
tunes while those who neglect it will se'
their business dieindle dpay and perish.