Indiana State sentinel. [volume] (Indianapolis) 1841-1853, 1847-09-30
True, to the Letter.

The following sensible remarks we copy from the
Iowa State Gazette We trust they will be read and
acted on by the people generally. We have, also Of
ten brought TO the attention Of contemporaries the
suicidal policy of advertising prospecses Of eastern
papers and periodicals. generally for the poor pttance
of an exchange. thus paying twenty times than
the value of Them running their own papers, and if
not cheating at least imposing their readers. 1t
would be far better to advertise for their business
than for nominal SUN, and thereby give char
acter to their location and increase the chance of
greater patronage. Another simple thing they do,
viz: Advertise quack medicines for prices in many
instances 200 to 800 per cent less than that charged to
their regular customers. 1t is uncommon thing to
have these agents show agreements to advertise a
large amount, sometimes column, for ten, fifteen,
twenty dollars year; and we know of one case where
advertisement ranged at those prices, which we
refused at hundred and twenty-five: and another,
inserted in paper in this State, year, for ten
dollars, for which we received seventy -fve for six
months; and it bore at that. Our local friends
should charge such advertisements at least much as
they charge their business friends But to the arti-
Gle.
The Telegraph.
We think one very essential benefit will result to
editors and publishers of newspapers in the far west
from the magnetic telegraph. which has not yet been
sufficiently appreciated that of arrestng the foolish
disposition OF many persons 10 leave their own local
paper to struggle for bare support, while they are
giving their patronage to some print under the
impression that it affords more news and at an EARL.
er date, in both of which they are usually mistaken
If the money expended for distant papers could be
steadily transferred to the credit side of local. ,cestern
= IL.
patrons far more valuable and interesting journal
than can be furnished by eastern publications all of
which must of necessity contain vast amount of To-
cal matter, of sort of interest whatever beyond
moderate circumference of their local origin.
And while on this subject may well avert to
very foolish custom of western newspapers general
" and one to which ourselves plead In meas
ure guilty; that Of inserting prospectuses and pufs
of papers published in our eastern Cities thereby CIV
ing influence directly against ourselves in contrib
ung increase their circulation al the expense Of
our own. There is courtesy which all members OF
the press owe TO each other, and which would be
far from endeavorng TO abridge but this courtesy is
far from requiring of Us such orgetfulness of our
own interest adopt course calculated to advance
that of other publishers at expense.
And there is another fact connected with this mat
ter which would bring home 10 portion Of the COM
munity with force OF truth they cannot evade 1t is
that many who take both their local and an eastern
distant paper too frequently pay for the latter adj
vance, leaving the former be settled for dis
tant time, or perhaps never We do not mean to be
understood saying that this habit is general but
IL is not uncommon.
We add one word only concerning those who, being
abundantly able, take paper at all. They gen.
orally, mean people, and go where you may, you will
find such is their reputation in the neighborhoods
where they reside.
About cities there always are, and probably al.
ways will be, idle lazy loungers who make it their
business read other peoples papers, while they spend
ten times the of their subscription every year in
liquor or what is equally bad aud far more repul
sive-tobacco.