New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1847-12-25
Reform in Trade.

mistakes and 70 adopt improvements and We trust
the follow ng crude suggestions though y 10 means
novel. Will be pohdered by many
We have too many Mercantile establishments
ever, body is aware Of that. That Is to say 'ns
b,,ine.. Of exchanging the products OF Industry
.o,ia he well performed b. less than bali tie an
Der nov employ ed in IL thereby securing cheaper
exchanges 10 the producer with more ample Ct
reliable reward % the ezchenger
To illustrate this we may roughly estimate the
average sales Of Dry Goods Jobbing house 10
this City at 500 900 per o1num at a medium adj
vance upon the cost Of ten per cent Oat OF lni'
must be paid Rent Clerk. Hire Insurance, the sup
port Of a Family and loser by bad Debts-the lat-
ter item probably averaging 1000 per snnum. ar
i've per cent. on the gross amount Of sales OI
course we do not say that there has been i've per
cent lost on the collections q this year. bat We
do saw. with a perfect assurance Of Us accuracy.
that on a the goods sold on credit from oor CT.
within the last ten twenty, thirty or forty yeFf'
the loss cannot be less. The general result j. ira
bad Dtbts work the downfall OF two thiras OF ~
rbo embark IN business while extravasant x
perditures tempted by the orp0re'd rapidiiy ano
facility Of money making 'couuting the advance Do
prioe on Goods sold bat not yet paid for IS Profit
ruin srge portion Of The residue 90 that oi even
b,,dred ,Tbo embark IT. Trade ~sith ssnguine
hopes Of achieving competence If nor fortune
.nety.pise come out bankrupt and not more than
Eve ever fnd themselves sbIe 70 retire upon a.
independence.
This system cannot 60 on. It's already under
mined aud lettering 70 IT'S fall The next Revulson
will very probably sweep away the wreck oi u.
Rst If not the naked fact that under the system oi
..e,,sl credit for goods tie Country : Away 10
5sbt and paving interest 70 the Cry and the good
,,..,root psynsstsrs are laid under Contribution 10
deiray the price Of the goods consumed oy me iaTse
cla.. who pay At the end Of law suit or LOT a. aA'
IL gradually working revolution. So last - these
Who pay promptly sod certainly come to understand
The matter they Will back out Of 50 unequal part
oersbio Leaving the credit business 20 bad payers
alone. and that viii soon wind itco.
Not many years can elspss before the largo com
r,ercia DEALINGS Of the country will concentrate IN
he hands Of one tenth the present number Of job
hers in proportion 20 the smOunt Of transactions, ard
the genera features Of the business vii be these
Instead Of selling $500 600 worth o. goods on
credit 81 10 per cent advance, Jobbng House " 40
eel a. 600 600 worth at to per cent advance Tor
goods unaii, cited by time offashIon andO 20 per
cent on Fancy fabrics, averaging per cent. al
vance or $40 900 on the years business oot OF
which Rents. Clerk hire SC &c are 70 be deducted
leaving far living profit TO the trader BIS e1
peu,es for Ledgers Shaves, Bookkeeping. Dun
,ing Expeditions, &c. &c will be comparatively
I'D Ia b. - need q larger
ca oital than now, as he is turning it once month
Instead Of once syesr.
The means by which this great and benedcent
change is 20 be effected are various, but ehlei
among them is AdUer,iang-not in Two or three
pnpers nor even in al those of the City where the
business s done but in the most widely circulated
journal. Of the whole region whence custom Is de
sired Nothing has yet been done Ia the way Of
Advertising compared with what can and lnevits
blv will be. No merchant who knows how 70
advertise for money may be thrown away M TINS
a. IN anything else) ever need sell less than ne
chooses-alwsys provided that his fabrics aye de-
srable, Of good quality and sold as cheapiy a.
others will afford them. There IS no sss'gutoie
unit to the application Of this principle Here IS a
merchant whose very existence Is known to my
thousand people at most 0ud be sells just enough
10 1--we by suppose be could make his business a.
well known to million persons, Why should he
not sell something near fity times rs much - he
now does And then, If be could introduce HIM
self to the whole Twenty Millions composing our
People, why not have n corresponding increase o'
basioessl OF course, we appreciate the hmi-
tatons Of this princple-tbat 1t IS Idle ana
waste for any seller TO advertise his wares
Ia section which can more advantGseonsil
produce such wares for itseli or obtain them
from some other quarter this should teach
discrimination and circumspecton 40 AdVer
! rising: but tho Annual Imports argue that the
goods consumed by Ten Millions of People IRE pur
/ Chased in thi. Civ; and no merchant has adver
n.cd thoroughly until he has msdo himself hno"r
70 those who purchase here for the consumption o.
these Ten Millions Every new cash cos'omei
secured increases his ability to buy in large quaint
/ tes and sell 1T lower and lower rates so INA
Ultimately he might stl1rd TO sell cheaper than he
( can bay NJ present AID the merchant who has &
reasonable amour, OF capital aud his business 10
good shape csn fac better afford to advertise % tn'
amouut OF SIC. o0l year than any iess sum ti'
cannot throw away money 10 ihis way, as he eAi
/ in bu,iog new stock or IN selling on credit
There is no friendship IN trade ard the boy q
will trade with astranser preferences to his owl
brother If he can thus obtain supply one per cent
cheaper.
1t may he said that we are interested in thu
ma,ter-and ~ we are though We generally have
more advertisements than We can pobl'sh--oiten
great many more. Had zee still more We. shoai'
be compelled To enlarge or pratt supplements at 4
heavy expense to give place 10 them. thoash We
should still welcome AMI hope O. profit by them
Batwe are concerned to see business conducted %
sound and economical psincirles 50 that consumer
and producers shall be brought together on th'
most aSssutae cous terms and this 20 be eiiects'
by such concentration OF trade as only Universe
Advertising can secure. Those who take hold o.
this mighty engine AZ an early day and WELD
with iudsment and decision will make vast Tor
tunes while those who negle /. viii see thel
business dwindle away snd perish
The concentration We spesk o. has already com
menced with regard TO D.iy Newspapers Inc
are rapidly becomiog 50 expensive that only ih
H. ~ Dbl