New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1846-07-17


theiT prompt Gpp!teation to cstail.
rJ,HE CHANGES WHICH HAVE TAKEN PLACE
Ia mode of doing buLnesr are such ns' Ih0ss "
onld be ,ucc.,sfu and take lead in pursuit. nue.
sdopt the eiite; and reject he old Ja'a'oec
mods, suited only old flshieHed ttnleI The labor o.
mems hands compete with oder machinery 10
manufacturing and may be fancy or opin
Ion upon The e1pediency or this change, there is b.
course to be pursued by ho,e who would keep upthey
rauIt 1dopt tie modern neans
The ton OF persons and property au DC
effected by mode entirely hereni from that hch wal
used thirty years ago. hen ruTe stage, al the rate o.
FIVE mile. hour and Conesofa wagor, a. the rate OF nj
,.en rnies day the used for these purpotes
We must adopt modern factieI OF railroads and seam
| boss, or We can't keep up. .,,
In entirely different circumstances from those By which We
And ourselves surrounded VIII not answer or us-no WI
their ex ample safe precedent In The
mode OF doing business. The tireb change, and r'
must change with them"
II will rot answer for US at this time las their
tom) put up written notice. upon tres or feoce pos
Xosdsor post Two or three notices In the bar
people Of The coun,ry Thai goods for sale
or thai business OF any descpon whether mechanical
rssne mr. Ia carried on 10 hny particular spot
Such Information mus, given IN the newspapers which
printed and published 10 The principal sno
cities be eoo ann ' ssaibs Of b
nbabans-notces OF the settlement OF ests'ea by execu
tors ndlnini.irkors trustees signees-of POLITICAL re
eions and other and private saessher
IFS sse, and In short every local matter pertaining 10 inc
the Legislative executive Judicial and
municipal affairs 10 which The whole people are immedi.
aey aud directly Interested and TO which they must refer
for acknowledge OF Hansprng events DOM al nome ana
abroad 90
ills plain that the old fashioned mode OF advertising ~ii
not no, an,lvr purpo,e and indeed the iasg Of The land
growing gu, OF mccarthy for change IN this respect ina
peraiuey require, that pubic ocers shall public Ro'ice
through The twspdperI Of Tie dutre 10 which the heirs or
other parueI inter- sled 10 any estate reside.
This necessity for advertising whch 90 obvious thai IL
IA rendered positively oil igalOry pom the legal representa-
ves Of e.Isies TO adopt H. fail Impress Itself
the mind OF every Ienshle man wno wiz lahe lhe uoupe
think OF tbs subsc! IN reference 10 any which
and Of
The srglnept. in favor OF this doctrine are plain and
convincing, that mind, capable OF tracing erecl
from cause fail TO perceive their truth and simplicity
aud tbs proofs OF the efficacy OF extensive advertising In
Country Newspspers 10 every Instance In which It has
bean tried that no man OF ordinary Observation
can fall have complete and perfect demon STATIONS
of s power multiplying cusomers eoargug buAlness
and amAssing fortunes
former days, the application OF The power OF me press
which alone il was sppesne s escis have
featuring establishments Of almos every description and
s day mas arrived when II must be admitted thar liz
application IL perai, adapted alike TO every pursuit. 10
which success depends upon the OF The people OF
country, whether II be mercantile or manufacturing pro-
tesonal mechanical. wholesale or RETAIL and whether
conducted by individuals firms societies. or Incorporated
companies. ,,.,..-.,..., -, -. .,,,,.,, n,
vine speaking OF the age Ia which we live ald sudlDg TO
the time upon HE OF the Graduates Of lhe
present daJ- al. I'D ,-,c an mn. ,,ho..
rapid progress all physcu developments threatens To
the .ouan in which the work OF
In achieved 10 single OF rapid gains and rapid
losses Of change and chance, unsettled and unseting
mptuou Of precsdeat, aud greedy only Of .s "e'c
IL IN no, enoug that live IN country which 10 10
ror condition 10 others In order 10 be successful
we the advantage, offered Nor will answer
In reject every thing exactly correspond with
our fancy or have accustomed 10 do Pre-
sdices give way 10 the changes OF times and ccun'
stsnces around u.s.
The lnu, n. cassiul business those who under
stand lay held s afforded 10 go ahead OF their
less nqul slvc s-iiconhdent competitors They
do not uuquah .dly and without ri under,lanolg le
subject, condemn every enterprise or improvement
10 them iupy because they or ihe.I fathers nave
never awaited themselves OF any ouch neanshul promptly
improve advantage The modern facilities Tor
pushing forward The particular Kinds OF banes IN "ucn
thsy engaged.
ply because ne have done or NC 90 mol s
inIre of nans portaton. We must embrace Inc
offered can't keep and Is absurd to perss!
obecng 10 lha, which '0e see aud tn0'p ne means oil
very object desire and which re see
neiHhbors using with entire success
Nor will answer 10 ridcue that which eur reason tells us
10 efficient, which our own ano Tue
OF others prove be aud the evidences OF which are
TOO conclusive TO admit OF the shadow OF a doubt.
IL n beginning DO underaoo thai professional men, ar
lists public Institutions societies and iacoT oraed comps-
ME, may their basness by adicious system oi nd
yersing Ia Country Newspapers The Idea Ia no longer
ct usned that merchants. manufacturers and traders are
The only ones benefited by making their establishments
known 10 The millions OF people rho visit this market
Ills eli known largest fortunes have been made
years from small beginnings by those who have ad-
ver,sd their regular bushes, pursuits mos! extensively
country and II IN equally well known hafthose VINO are
ANY one cspabe OF understanding the multiplication table
comprehend the simple truth that sliug known the
ability supply customers Ia TX ~eans OF attracting Gus
iomand thai 6y Multiplying the meaos results multi
piled.
of this country, and the why any
large orunes have been made in short tins from small
besnnngs are eay ed the fact that there
no duties TO obsruci circulation OF papers; any
actions upon advertisements la older countries the duty
aon. 10 several lime. In. coat OF an advertisement here
Such The facilities for advertising In rhs
OF the country that even the original writ
rem n requested at the American Newspaper Advertising
Agency " g. Palmer for hose Who do mol feel inclined
for hsnsevrs aud copies prepared and for
wuded the several papers without charge 10 the adver
User Besides Iaere expense OF postage chars cd
This convenient 10 advertisers than
n, lbs establishments the Uni 81 States
actually ocs.ed in .hs city, receipt from the repre-
sentative scent duly ahorsd and oH;ed ey the pro
prsor, OF papers renders not only conyen
,snt and at operation 10 The ivsrser mpshe,
In very shorI In single Interview with The agent
The whole .ysem which plaiu may Dc understood.
AMER se.ctps such points as shall be deemed fsvors
be 10 OF the advertiser reference 10 made 10
tbs nes and the may determined upon In
fsu minutes The piices for advertising are uniform IL
mo. Tbs newspapers OF The Middle States ard cotrea
pond very neatly with the ptices OF ne Eaiien and sal
srn the Southern being hat higher. Il may well be
denoina,ei saving enterprise and cannot ta 10 be
sppsrcisa,ei by those who esmse the value time
The except in the larger and ci,ier
are published week and read snd thorough
" Understood by the people OF The country
in m. coupY are free from he hustle and turmoil Of city
e and they hays hours Of leisure and re sxsion
which business men Va tho city are uI:er sTsnserr
The coat of advertising country newspapers which
published weekly very low.foe asuxl prices are 81
iSo IS nnes moptn 81 1910 county new.p So
- 10 IS do S do.... ~ 10 do do Year 81 u
l. rs do do. co For scv i'lr. u
IL 10 Is do ! year.. " county reWsp mo. % y
For xav. scr. In 10 do DO 10 lN U
10 country pewsp mo. IL oSioo 90 60 40 so y
10 coautty do ) mo- 50 ooioo 90 DO ). SN u
ns onjy necessary, understand The extent Of The bust
relations of The country the pops auon o. ms evei
districts or counties srd The multiplication table to make
rehs calculation ,h!s subject for .ssre are eeeaite
he i1aaence OF hi. ssrle, and within tie reach OF ih
newspapers Of The country. Tor city dealer desieoas
country Custom 10 multiply he -sps Of procuring coan
Ivy customers Amos; any extent
The coat Of advertising seunweeky, iri.weeky ant
daily papers which published II he larger towns AnS
ci-s eho1 The United States various, depending
upon Locality Standing snd circulation The following Ia
. ol- also copied frcm The ReSi 70 Wea;A, viii give sou
idea OF the several racs
sk>;i.wEEkLY SrwsrlrEEs 10 10 Is lines mo 50 10 81
10 10 = Ines N" = 10 10 to - DO J, 10
70 10 Is DO do 1910 TO Is lines mo 81 20 :