New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1846-04-09

BY GREELEY q NCELlA L
H The KSIcKERBocKER for April comes 70
US freighted with pleasant, racy, readable oHginsl
ESSAYS as usual We have liberal extraci' In view
but the following spicy article is all We can make
room for to day.
:, go h- I've frni, an s map by his advertisement.
Let cranologi.ts amuse theuses ~ Inc
ou,e- skull give peep d. MS tuiee InsIue
development, and will 6stance tnenl ALL Win Comoe
sa Rod in srryi.s at his true character. He will
S,ra him se,f in h1 advertisements, as in his cups
~ when he thinks himself best concealed, having
..rr.ad sedtious signature, he ia but playing the
oo5coct CART of hidins his head TO purpose. To
;Iu.rras: not the owner Of any two-story house
n pieasan, neighborhood but if thus comfortably
nosessed should hardly be induced 10 pay much at
enton the inquiry after just such tenement By
young gentleman with small family, who desires you
10 address line 10 .RoLLA. have met with notice
of stray dog who was represented &c answering 10
that name but doubt whether under the circumstances,
should feel inclined 10 emulate that quadrupeds saga:
city Indeed, from the extent OF cleverness displayed
in the adoption OF such nom de eucTe should enter.
tain suspicion 10 the advertisers being endowed
with sufficient strength OF mind 10 know when quarter
day 81
But it i, the body-the spirit may say-of the adver
tisement which should especially guide US. l can bare
" imagine that any one unless in ezrem would voun-
arly submit hs head 10 the operating hands OF dentist
who the public in card that he will spare no
with call Favor him with call Yes. think he
stands fair II his hold good 10 be favored
with extensively loud ones. And shall l, who am
neither Fry nor Howard, go of my way 10 pat.
ron;ze tailor because he gives understand that
he Is famous for his tits And ia sensible person. with
his eyes about him. to be deceived by the specious
tce OF a dry goods-ma selling off, when for the last
months his shop has afforded coupterevidencc of his
selling.onf There he Is at II now hear him recon-
mending that piece of shilling calico to the anxiousook
ing woman Fast colors, Madam. Yes, good lady you
yphpp
with which they will disappear in the wash.tub OBJ
serve that ticket wafered on the windowpane Color
ed womens gloves Do MT De deceived into patronzing
the establishment abolition grounds Mr.. Birney, Tor
you may read the ticket below, Green children's
bonnets He has only put the adjectives in the wrong
place.
Perhaps the most taking advertisements are those
in the controversial form. between individuals who may
both have happened to hitch upon the branch Of
business for livelihood. Two dentists had brush
time ago; forget which got the better perhaps
it was what sportsmen call drawn; but the public
eeemed think it strange that they whose business
chiefly consisted in holding other peoples jaws could MT
--; indeed common sense and Esop's fable
might have dictated the policy Of their both pulling
way. Then again. the milk question at one time mo-
nopolized the advertising columns of the Sun The
savage in which i; was handled made but too
apparent that there called Human kind
meas in the dairy of either solicitor for public sympa
thy; and yet suchs man. were unconsciously drawn
into it. for although II was great vaccine matter 10
whether the animals fed upon carrots hay Yet
we are free to confess prejudice in favor of taking the
pale result Of their nominations in the natural way
without the addition Of the Cro.on which, TO use the
mdest language. does not shine in the galaxy.
But the great cnoutchouc controversy now raging
bids fair from the very nature OF the subject 10 stretch
to the crack of doom Infringement patent RI ht is
the causa be, and as this is game at which two
play cribbage' have naturally suggested ITSELF
from the analogy perhaps, between two TOR his heels
and the article of shoes. Ambitious OF rubber
however, they have called IN Judge and jury. Did II
ever occur them that the lawyers are keeping the
game
We arrive positive conclusion from the signs
of individuals denong their different trades mysteries
cangs. To be sure little psrdonable vanity may
be predicated of the poulterer who calls himself Tur
key Merchant; but he Is doubtless well entitled
the appeation the crockery is to that Of China
Merchant. worker in hard wood and ivory has sign
the corner of the Sixth.avenue whereon is neatly
enough inscribed Turning up this Alley'-which reads
like the fragment of broken sentence than in
timation respecting billiard balls and chessmen now
1t is long lane which has turning and this alley
happens be short one doubt the necessity Of any
notification whatever. Perhape this very idea crossing
the mind of the painter while the job for its
singular want of finish. But bs before remarked. il IL
dangerous to speculate too closely upon this species Of
advertisement; for in drouth so in metropolis,
all signs fail.
The title of book is an advertisement and one which
requires more consideration than il generally receives
An author has become familiar with the common.
place sound of his name that he is unconscious of
the effect ii produce when conjoned with the sub
ject which he has been writing Mark that short
nccked man who came into APPo'"ns Just now oT 10.
has he colored up and why does he in somewhat
of circular manner to be sure, toward the door, Is
be offended No. the first book he set his eyes upon
was Rush the Brain Observe that well. Hook
ing old gentleman what screwing up of couuenance,
and sudden twitching up of right foot Tresdwell
the Gout his glance. Is there nothing else Mad
am you would like 10 look at 2 'NohineF says the
lady with the smelling bottle Historically, she leaves
the shop. She had seen quite enoueh-the title OF the
! ir-t book which had greeted her, Bell the
Nerves and the second was Pitcher on the Head -
sons but certain OCCASION when little more bill.
than usual confess to very bilgewatery sort of
| feeling coming rue, as Watts on the Stomach
stared me full in the face Let authors who themselves
of all others dread to be poken of behind their backs
have the same consideration for their books.
The Obituary and the Epitaph form another species OF
advertisement The latter. like the signs before
toned. rarely be depended their alsity has
passed into proverb and fic jace is generally with
correctness spelled in translation, Hear lies The short,
er the cp'tsph the better My grefs cry louder than
advertisement, says SHAKESPEARE and hence was al.
ways iavoraby struck with the one on the tomb OF
actor once well enough known Exit Burba.e'
With respect to tho Obituary, | remember 10 have
seen one in bygone days which, after setting forth the
customary Christian iortitude and gpaton contain.
ed invitation for the friends and relatives of the de-
ceased follow him. the next day, that bourne
whence traveller returns The style of the above
betrays the pen OF very close reasouer the
of the invitation would be apt produce what logicans
call sequitur. The useful with the sweet was
well combined in the obituary of French shopkeeper
who died years ago in Paris. Therein we were made
acquainted with the virtues Of the deurc and informed
in bene that his nconsolablc widow sll
| tnued his business at the old stand.
The grave goi victory worth speaking Of that
| woman.
In days of yore something might be cleaned from the
of cities relative their several founders local..
", other pecuarities but that of advertise
does obtain to any great extent with Of the
New World. One would suppose that an insane school
master had stood god father for half the villages in the
State OF New. York witness Homer Virgil. Ovid. Troy,
Carthage, etc. etc. and Rome too! wonder whether
the inhabitants have the face he face includes the
beleve) TO call themselves Romans Now. this is
Fortunate for the Of kNIcKERBscKER i, sounds
unprettily-cer,ainly not uupatroncaly.to hear
good matron boast of her being an old NewYorker !;
whereas would against the grain OF any lady in
sister city, Troy proclaim herself old Trojan.
| To conclude In former days the names of indiydu-
ais advertisements OF the quality shape
patton of their respective bearers. As the BoHoers
now Bunkers) were socalled doubtrom their gener.
osity probably the first Of the kept open house.
Little from the recipient of that cognomen being per-
hspso short stock the Ctarks from their literary pro-
pensires and on. But the only name which occurs
substantially carrying out even TO the present
day the idea intended DE conveyed its first app
cation is that given in the Scriptures TO the devil
AbddaoR.'