Wisconsin herald. [volume] (Lancaster, Wis.) 1846-1849, 1846-05-16
A Short Chapter On Adver-
tiscmeuts.

lating the outer scull give me peep
at his " three times inside" develop
ment, and will distance them all with
Combe at their head, in arriving at his
true character. He will betray him
self in his advertisement, IS in his
cups.
Even when he thinks himself best
concealed, having assumed fictitious
signature, he is but playing the wood
cock part Of hiding his head TO no pur-
pose. To illustrate !: am not the
owner Of any two-story house IN
pleasant neighborhood )" but il thus
comfortably possessed, should hardly
be induced to pay much attention to
the inquiry after just such tenement
by ga young gentleman with small
family" who desires you TO address a
line to Rolla." have met with the
notice Of stray dog who was repre-
sented as " answering" TO that name,
but doubt whether, under the circum-
stances should feel inclined to emu
late that quadruped's sagacity. In
deed, from the extent Of clevcrness
displayed in the adoption of such a
nom de guerre, should entertain a
suspicion as to the advertisers being
endowed with sufficient strength OF
mind to know when quarter-day
came.
Butt is the body--the spirit, may
say-oft the advertisement, which should
especially guide us. ! can barely inn
agine that any one, unless an ertremis,
would voluntarily submit his head to
the operating hands Of a dentist, who
assuresth the public in a "card" that " he
will spare no pains in extracting the
teeth of those who will favor him with
a CALL" Favor him with a call I! Yes,
! think he stands fair, il his assurance
hold good, to be favored with some ex-
tensively loud ones. And shall | who
am neither Fry nor Howard, go out
or my way 10 patronizc TAILOR, be-
cause he gives us to understand that he
is famous for his fits ? And is n sensi-
bic person, with his eyes about HIM, to
be deceived by the specious notice OF
a dry.goods man "selling off," when
FOR the last six months his shop has af-
forded counter-evidence Of his selling
on Z There, he is at il now; hear him
recommending that piece of shilling
calico to the anxious-looking woman !:
"fast colors, Madam" Yes, good lady,
you will say so, Yourself, when you
come to see the rapidity with which
they will disappear in the wash tub. -
Observe that ticket wafercd on the
window-pane Colored women's
gloves" Don't be deceived into pa
trcnising the establishment on abolition
grounds, Mr.. Birney, for you may read
on Che ticket below" Green children's
bonnets.v lie has only put the ad-
jcctives in the wrong place.
Perhaps the most stalking" adver,
tisements are those in The controversial
form, between individuals who may
both have happened to hitch upon the
same branch of business for a liveli-
hood. Two dentists had n brush some
time ugv, forget which 50. tho hotter;
perhaps il was what sportmen cal
" drawn !" but the public seemed to
think it was strange that they whose
business chiefly consisted in holding
other peoples jaws, couldu't -
indeed, common sense and Esop's ia
bic might have dictated the policy o
their both pulling one way. TheI
again, the "milk question" at one time
monopolized the advertising columns
Of the Sun" The savage mannei
in whieh il was handled, made it bu
too apparent that there was no Gov
called" Human kindness" in the dair,
Of either solicitor for public sympathy
and yet, such is man. we were uncon
sciously drawn into il; for although i
was no great vaccine matter TO u
whether the animals are fed upon Car
rots or hay, yet we are free TO comics
prejudice in favor Of taking the pail
result Of their ruminations in the ma
tural way, without the addition of the
Croton, which, to use the mildest Ian
gusge, does not shine in the galaxy.
But the great cartouchonic contro
versy now raging, bids fair, from the
very nature Of the subject, TO " stretch
10 the crack of doom" Infringement
OF patent right is the cauSa ben, and
this is a game at which two can play,
:. cribbage" seems TO have naturally
suggested itself, from the analogy, per.
haps, between "two Cor his heels" and
the article OF over shoes, Ambitious
of a rubber, however, they have called
in Judge aud jury. Did it ever occur
10 them that the lawyers are keeping