The Evansville journal. (Evansville, Ind.) 1834-184?, 1845-02-13
NEUTRALITY-SUSPICIOUS.

Macy persons consider that portion of a news
paper which is filled with advertisements as use
less aud undressing; but it they would look
through them, they would find much that is
both useful and interesting. An extensive paper
well filled with advertisements is a picture of
society, a map OF the BUSINESS doing commune
~. Persons by reading The advertisement oil a
paper will learn much that they could not learn
IN any other way. Ii is an old and true saying.
that one half OF the world does not know how
the other hall lives; but extensive advertising
tends To diminish the degree Of this ignorance
and causes men 10 become much better acquain-
ted With each other.-Thousand OF Advantage
Gus contracts would be made, and numerous ar
for business would be formed, II
people were more fully Informed as to the ops
portunities that exist, and the mutual bene hts
that might accrue from trade and intercourse.
The tendency Of liberal system for advertI-
sing is to bring men closer together, and TO ia
cilitate the general transaction of business. In
a new country, an d In a city that is rapidly grow
ing and increasing, advertising is more neces
sary aud beneficial than in an old country, where
every branch of business is comparatively cons
6rmed aud stationary. The constant emigration .
and the frequent fluctuations of population
amongst US, renders regular and constant adver-
Using very expedlent. Ii you are in business, an
advertisement in a paper OF general circulation is
constantly introducing you TO new acquaIntan-
ces, giving information of You name, location
and business 10 numerous persons who before
did not know OF your existence, aud informing
them or your qualifications for service or busl-
ness, and the probable advantages OF patronizlng
or dealing with you. Every day there are hun.
dreds ofkeen active business men who are look
ing over the columns of advertisements to exam
Inc what notices they contain, and to learn
where they may 60 in order to furnish themselves
with such articles as they want. Stranger ire
quently look over the advertising columns TO
hnd where establishments OF particular kinds are
- - r.LA I'D - n 80 nHo
frequently governed by advertisements, in ma
king out and sending orders. All merchants.
mechanics, africans, professional men should pro-
vide themselves literally with these movable
signs, for, whenever a man is a candidate Tor pat
ronage and business, II Is very important that
he should be as extensively known as possible,
and that the advantage OF doing business with
him should be brought to the knowledge OF the
whole community. There are many excellent
workmen, numerous professional men OF talent
aud merit, and may capable persons III other
branches OF business, who are unpatronized. and
who remain in obseurty, merely because the
public have no knowledge of their qualifications
or merits. JudIcioHs advertising will 10 some
extent, afford II remedy Tor this Inconvenience,
aud cradle them TO brIn themselves properly
before the public. Many business men lose ma
ny advantageous opportunities. by not vIgilantly
watching the run OF advertisements, whilst Their
are many others who are constantly on the alert
duu II tntOuSu IL hh00tum " noNOItechiS"ho
obtain the first information as to the making Of
advantageous contracts.
General advertising is one of the great secrets
of commercial prosperity and success In business
and the money thus expended generally rsPays
many fold. There are many signal instances o.
persons who have become immensely wealthy
by adopting and persevering IN the practices O
advertising, so as to keep the community con
stantly informed ot their ability to supply .theIi
demands. fiji their orders, aud serve them IN bust
ness Those wh despIse the means OF promoting
their own prosperity, are much mistaken as Il
tneir own interesIs.-St. Louis Ne " Era.