Wilmington journal. [volume] (Wilmington, N.C.) 1844-1895, 1845-03-07
IL COPIES TO CLUBS FOR $50.
THE COLUMBIAN MAGAZINE FOR 1916.
EDITED BIZ JOHN INaAN & ROBERT A. WEST.
Prospectus for the Second Year.

Prospectus TOR the Second Year.
a L the close ofhis second volume, the Magazine
IA having been commenced on the first of jan
uary, 1874. the publisher finds himself irresstibly
called to express the satisfaction and gratitude
with which he has been filled by the brilliant and
unexampled success that has attended his endeav-
ors to win the public favor. Notwithstanding The
difficulties, disappontments and vexatioEs that al
most invariably follow the establishment of new
periodical, in the production Of which there must
be the harmonious cooperation of many head and
many MISUNDERSTANDING occasionally short
comings, especially in the pictorial department,
which no care diligence could avert and no ex-
penditure prevent the Columbian Magazine has
gone Oh steadily increasing in support and popu-
larity from the opening number, and ifthe unbought
unsolicited testimony of the press may be received
as unswaycd by partiality and unbiased by friend
ship the efforts of contributors and editor have
been satisfactory to the public and accepted full
filling the promises made for them at the COM
mencement of the enterprise.
The publisher undertook the work with d firm
conviction that the great city of New York was
the best and the true home for magazine of gen.
eral literature; that notwithstanding the failure of
many previous attempts to establish such work,
there could be impossibiity of success with suf-
gcient capital, perseverance and the right system
ofmanagement both by publisher and editor; slim
ulatcd by this conviction he embarked in the enter
prise and the result of the first year has proved that
his judgment correct.
1t has long ceased to be necessary reasonable,
that we should speak OF the Columbian
pertinent At all events, it is now an experiment
substantially tri d. We feel ourselves upon as
firm basis as any similar journal in the world
Our principal cares nO,U regard not much the
securing what ground we have gained (for we con-
slider this sufficiently secure) the extension of
our sphere of action and utility-not so much, cv-
en-, the mere enlargement OF our subscription list
as the most suitable modes of catering for the a.
musenent (and shall we say occasionally for the
proft!) of our subscribers in the present and in
the future-thc many whom we have. and the ma
ny more we shall undoubtedly have time rolls
on.
We have made arrangements which will enable
US to present our friends with embellishments of
very superior TASTE style and finish. In this res
pec is firm purpose, if possible to outvic all
Icomnetition. Our music and engravlngs we con-
fdentIy belle e, will not be equalled-very GER
tany they shall not be surpassed in real merit by
those of any other magazine. We propose to give
each mo tn two or more superb engrarings, indie
pendently of two pages of music, by the most emf
ncnt composers, and plate of authentic fashions.
| Regarding the literary and editorial conduct OF
the Columbian, the publisher does not feel called
upon to say more than very few words The
general management of this department is, as
heretofore, ntrustcd to a gentleman possessing
every qualification for the task, and who has Civ
en- abundant evidence. not only Of the highest a.
hiIity to put forth neritorious magazine, hut ct
the ability to put forth magazine exactly adap-
ted to the tastes of our readers. The publisher,
therefore, has every confidence that what has al
ready been done for the literary value OF the jour
nal will he done again. We are perfectly willing
that our future IN this respect shall be estimated
by Our past. The subjoined list OF those VINO nave
furnished articles for the Columbian during the by
gone year will satisfy, we feel assured, the most
if,si,ous that we are resoute to spare in no par