Wilmington journal. [volume] (Wilmington, N.C.) 1844-1895, 1845-05-02
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THE C0LUNBIAN MAGAZINE FOR 1915.
yn1rEp pY JOHN rSMAS IL ROBERT A. WEST
Prospectus for the Second Year.

A r the close ofhis Sc ond volume, the Magazine
"A having been commenced on the first of jan
nary, 1914. the publisher finds himself !rresistbly
called on to express the satisfaction and gratitude
with which he has been filled by the brilliant and
unexanpled success that has attended his endeav-
ors to win the public favor. Notwithstanding the
difficulties, disappointments and vexatlons that al
most invariably follow the establishment Of new
periodical. in the production of which there must
be the harmonious cooperation OF many head and
many hands-notwi.hstanding occasionally short
comings, especially in the pictorial department,
which no care or diligence could avert and no ex-
pendture prevent, the Columbian Magazine has
gone On steadily increasing in support and popu-
larty from the opening number, and the unbought
unsolicited testimony of the press may be received
as unswayed by par.iality and unbiased by friend
ship, the efforts of contributors and editor nave
been satisfactory to the public and accepted as full
filling the promises made for them at the COM
mencemcnt of the enterprise.
The publisher undertook the work with urn
conviction that the great city OF New Iork was
the best and the true home for magazine OF gen.
eral literature; thst Notwithstanding the failure OF
many previous attempts to establish such work,
there could be no impossblty OF success with SUI
gcient capital perseverance and the right system
uaed by this conviction he embarked in the enter
prise and the result of the first year proved that
his Judgment was correct.
It has long ceased to be necessary, or reasonable
that we should speak Of the Columbian as an ex-
pertinent. At all events, it is now an experiment
substa ntially tried We feel ourselves upon as
firm basis as any similar journal in the world
| Our principal cares 1OlU regard not so much the
securing what ground we have gained (for we con
slider this sufficiently secure) as the extension
our sphere of action and utility-not so much, ev
en-, the mere enlargement Of our subscription list
as the most suitable modes of catering for the a
musement (and shall we say occasionally for the
profit!) of our subscribers in the present and II
the future-the many whom we have. and the ma
nv more we shall undoubtedly have as time roll
on.
We have made arrangements which will enable
us to present our friends with embellishments o
very superior taste, style and finish. In this res
pect it is our firm purpose if possible to ouvie al
competition Our music and engravings, we con
fdentlv believe, will not be cqualIed-very Ger
tainy they shall not be surpassed in real merit by
those of any other magazine. We propose to Civ
each mo tn two or more superb engravings. indie
pendentIy of two pages Of music, by the most emf
nent composers, and plate of authentic fashions
/ Regarding the literary and editorial conduct o
the Columbian, the publisher does not feel called
upon to say more than a very few words. Thu
general management of this department is, a
heretofore, entrusted to a gentleman possessing
every qualification for the task, and who has Civ
en- abundant evidence, not only Of the highest a
bility to put forth a merltorious magazine, but o
the ability to put forth magazine exactly adap
ted to the tastes Of our readers. The publisher
therefore, has every confidence that what has al
ready been done for the literary value of the jour
nal will he done again. We are perfectly wiIlin:
that our future IN this respect shall be estimated
by our past. The subjoined list Of those who hav
furnished articles for the Columbian during the by
gone year will satisfy, we feel assured, the mos
fastidious that resolute to spare in no par
ficnlar neither eyertion or eynense