Wilmington journal. [volume] (Wilmington, N.C.) 1844-1895, 1845-03-14
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THE COLUMBIAN MAGAZINE FOR 1916.
EDITED BIZ JOHN INMAN & ROBERT A. WEST.
Prospectus for the Second Year.

A T the close ofhis second volume, the Magazine
"A having been commented on the first of Jam
uary, 1914. the publisher finds himself irresistibly
called on to express the satisfaction and gratitude
with which he has been filled by the brilliant and
unexampled success that has attended his endeav-
ors to win the public favor. Notwithstanding the
difficulties, Disappointment and vexations that al
most invariably follow the establishment of new
periodical, in the production of which there must
be the harmonious cooperation Of many head and
many MISUNDERSTANDING occasionally short
comings, especially in the pictorial department,
which no care or diligence could avert and no ex-
penditure prevent, the Columbian Magazine has
gone on steadily increasing in support and popu-
larity from the opening number, and if the unbought
unsolicited testimony of the press may be received
as unswayed by Partially and unbiased by friend
ship, the efforts of contributors and editor have
been satisfactory to the public and accepted fuI-
filling the promises made for them at the COM
mencement of the enterprise.
The publisher undertook the work with a firm
conviction that the great city of New York was
the best and the true home for magazine of gen.
eral literature; that notwithstanding the failure of
many previous attempts to establish such work,
there could be no mpossibiiity of success with suf-
gclent capital, perseverance and the right system
ulated by this conviction he embarked in the enter
prise and the result of the first year has proved that
his Judgment was correct
1t has long ceased to be necessary, or reasonable
that we should speak of the Columbian as an ex-
pertinent. At all events, it is now an experiment
substantially tried. We feel ourselves upon as
firm basis as any similar journal in the world
Our principal cares nOlU regard not so much the
securing what ground we have gained (for we con-
slider this sufficiently secure) the Extension of
our sphere of action and utility-not so much, ev-
en-, the mere enlargement of our subscription list,
as the most suitable modes of catering for the a.
musement (and shall we say occasionally for the
proft!) of our subscribers in the present and in
the future-the many whom. we have. and the ma
ny more we shall undoubtedly have as time rolls
on.
We have made arrangements which will enable
us to pres mt our friends with embellishments OF
very superior taste, style and finish. In this res
pect it is firm purpose, if possible. to outvie all
competition. Our music and engravngs, we con-
fdently believe, will not be cqualled-very GER
tainly they shall not be surpassed IN real merit by
those Ofany other magazine. We propose to give
each moth two superb engravings, indie
pendentIy OF two pages of music, by the most emil
nent composers, and plate of authentic fashions
Regarding the literary and editorial conduct OF
the Columbian, the publisher does not feel called
upon to say more than very few words. The
general management of this department Isl as
heretofore, entrusted to a gentleman possessing
every qualification for the task, and who has Civ.
en- abundant evidence, not on y of the highest a.
bility to put forth merltorOus magazine, but O.
the ability to put forth 4 mag azine exactly adap
ted to the tastes Of our readers. The publisher
therefore, has every confidence that what has al
ready been done for the literary value of the jour
nal will he done again. We arc perfectly willing
that our future III this respect shall be estimated
by our past. The subjoincd list of those who have
furnished articles for the Columbian during the by
gone year will satisfy, we feel assured, the mos
fastidlous that we are resolue to spare in no par
ticnIar neither exertion OF expense.