Wilmington journal. [volume] (Wilmington, N.C.) 1844-1895, 1845-01-31
THE COLUMBIAN MAGAZINE FOR 1915.
PROSPECTUS
PoR TIE
Third Year.

a r the close OF his Sc ;Ond volume the Magazine
having been commenced on the first of Jan.
Nv 1914 the publisher finds himself irresistibIy
.Ied on to express the satisfaction and gratitude
eth which he has been filled by the brilliant and
"n.,ampled success that has attended his endeav-
~, to win the public favor. Notwithstanding the
Tf;cuties, disappointments and vexations that al
.,ost invariably follow the establishment of new
n.Iodical, in the production of which there must
he the harmonious cooperation of many head and
many hands notwithstanding occasionally short.
rominss, especially in the pictorial department,
rbch 10 care OF diligence could avert and no ex-
r.ndjture prevent, the Columbian Magazine has
zone Oh steadily: increasing in support and popu-
,rty from the opening number, and i'll the unbought
unsolicited testimony of the press may be received
=, unswayed by partia!ity and unbiased by friend
,bio the efforts of contributors and editor have
hen satisfactory to the public and accepted as full.
filing the promises made for them at the COM
mepcement of the enterprise.
The publisher undertook the work with firm
,,uvic,ion that the great city of New York was
he best aud the true home for magazine of gen.
,r,I literature; that notwithstanding the failure of
m,ny previous attempts to establish such work,
there could be no mpossiIility of success with suf-
,cieus capital, perseverance and the right system
management both by publisher and editor; slim.
,ted by this conviction he embarked III the enter-
mise and the result of the first year has proved tn at
bis Judgment was correct.
It ia, long ceased 10 be necessary, or reason able,
that we should speak of the Columbian as an OK.
n.incnt At all events, it is now an experiment
SUBSTANTIALLY tried We feel ourselves upon as
firm basis as any similar journal II the world
Ouf principal cares nOlU regard not mucn the
securing what ground we have gained (for we con-
sIer this sufficiently securc) AS the extension OF
our sphere OF action and utliIty-not SO much, ev-
en-, the mere enlargement of subscription list,
As the most suitable modes of catering for the A.
musement (Gnd shall we say occasionally tor the
proft!) OF our subscribers in the present and in
the futurc-the many whom. we have. and the ma
nv more we shall undoubtedly have as time rolls
We have made arrangements which will enable
Us to present our friends with embellishments of
yeyy xupecior taste, style and finish. In this res
pect it is our firm purpose, if possible. to outvie all
competition. Our music and engravings, we con-
fdently belle e, will not be equalIed-very Ger
.ainy they shall not be surpassed in real inert by
those any other magazine. We propose to give
each tn two or more superb engraHlngs, indie
pendcntly of two pages OF music, by the most emit
ncnt composers, and plate of authentic fashions.
Regarding the literary anu editorial conduct of
tic Columbian, the publisher does not feel called
upon to say more than very few words. The
general management Of this department is, as
heretofore, entrusted to gentleman possessing
every qualification for the task and who has Civ
en- abundant evidence. not only of the highest a.
bllty to put firth mertorious ma 5azine, but OF
the ability to put forth magazine exactly adap-
ted to the tastes of our readers. The publisher,
therefore, has every confidence that what has al
ready hcen done for the literary value of the jour
nal will be done again. We are perfectly willing
that our future IN this respect shall bc estimated
by our past. The suhjoncd LIST oil those vino have
furnish Il articles for The Columbian during the by
gone year will satisfy, we feel as ,ured the mos
fiStIlIous that are reSoiute to spare i'll no par