Wilmington journal. [volume] (Wilmington, N.C.) 1844-1895, 1845-04-04
p COPIES TO CLUBS FOR $40.
THE COLUMBIAN MAGAZINE FOB 1916.
xparrp NJ JOHN LYMAN q ROBERT A. WEST
Prospectus for the Second Year.

1TOSVCCkttC
| A r the close ofhis second volume, the Magazine
! "A having been commenced on the first of Jan.
uary, 1914. the publisher finds himself irresistbly
called on to express the satisfaction and gratitude
with which he has been filed by the brilliant and
unexampled success that has attended his endeav.
| ors to win the public favor. Notwithstanding the
difficulties disappointments and yexations that al
most invariably follow the establishment of new
periodical, in the production of which there must
be the harmonious cooperation Of many head and
MANY hands-notwithstanding occasionally short.
comings, especially in the pictorial department,
which no care or diligence could avert and no ex.
penditure prevent, the Columbian Magazine has
gone on steadily increasing in support and Fopu-
larity from the opening number, and ifthe unbought
unsolicited testimony of the press may be received
as unswayed by Partially and unbiased by friend
ship, the efforts Of contributors and editor have
been satisfactory to the public and accepted as full
filling the promises made for them at the COM
mencement of the enterprise.
The publisher undertook the work with firm
conviction that the great city of New York was
the best and the true home for magazine of gen.
eral literature that notwithstanding the failure Of
many previous attempts to establish such work,
there could be no impossibiy of success with suf.
gcient capital, perseverance and the right system
of management both by publisher and editor; slim.
ulated by this conviction he embarked in the enter
prise and the result of the first year has proved that
his judgment was correct.
It has long ceased to be necessary, or reasonable
that we should speak of the Columbian as an ex-
pertinent. At all events, it is now all experiment
substantially tried. We feel ourselves upon as
firm basis as any similar journal in the world
Our principal cares nO,0 regard not so niue the
securing what ground we have gained (for we con-
slider this sufficiently secure) as the extension OF
our sphere of action and utility-not so much, ev-
en-, the mere enlargement Of our subscription list,
as the most suitable modes of catering for the a.
musement land shall we say occasionally for the
proft!) of our subscribers in the present and in
the future-the many whom. we have. and the ma
ny more we shall undoubtedly have as time rolls
on.
We have made arrangements which will enable
us to present our friends with embellishments of
very superior taste, style and finish In this res.
pect it is firm purpose, if possible outvie all
competition. Our music and engravings we con-
idently belle e, will not be equaed-very GER
tainy they shall not be surpassed in real merit by
those ofany other magazine. We propose to give
each mo tn two or more superb engravlngs, indie
Pendently OF two pages of music. by the most emil
nent composers, and plate of authentic fashions
Regarding the literary and editorial conduct of
the Columbian, the publisher does not feel called
upon to say more than a very few words. The
general management of this department is, as
heretofore, entrusted to a gentleman possessing
every qualification for the task. and who has Civ
en- abundant evidence. not only of the highest a.
bility to put forth mertorious magazine, but of
the ability to put forth magazine exactly adap-
ted to the tastes Of our readers. The publisher,
therefore, has every confidence that what has al
ready been done for the literary value of the jour
nal will be done again. We are perfectly willing
that our future IN this respect shall be estimated
by our past. The subjoined list of those who have
furnished articles for the Columbian during the by
gone year will satisfy. we feel assured, the most
fastidious that we resolute to spare in TO par
ticular neither exertion or expense.