Wilmington journal. [volume] (Wilmington, N.C.) 1844-1895, 1845-03-28
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THE COLUMBIAN MAGAZINE FUR lo4s.
rn,rxp RI JOHN 1saAS & RogEar 4. WEST
80 Prospectus for the Second Year.

,our YrnAr & RoBERT A. WEST
Prospectus for the Second Year.
RI the close ofhis second volume, the Magazine
a boying. been commenced on the first of jan
narv 1914. the publisher finds himself rresistibly
caed on to express the satisfaction and gratitude
With which he has been filled by the brilliant and
unexampled success that has attended his endeav-
ors to win the public favor. Notwithstanding the
difficulties Disappointment and vexatlons that al
most invariably follow the establishment OF new
periodical, in the production OF which there must
be the harmonious cooperation OF many head and
many hands-notwithstandin occasionally short
comngs, especially in the pictorial department.
which 10 care or diligence could avert and no ex-
penditure prevent, the Columbian Magazine has
gone on steadily increasing in support and popu-
larty from the opening number, and if the unbought
unsolicited testimony of the press may be received
as unswayed by partiality and unbiased by friend
ship, the efforts Of contributors and editor have
been satisfactory to the public and accepted as fui-
filling the promises made for them at the COM
mencement of the enterprise
The publisher undertook the work with a flrm
conviction that the great city OF New ork was
the best and the true home for magazine or gen.
eral terature that notwithstanding the failure OF
many previous attempts to establish such work,
there could be no impossibiity Of success with sui
pcent capital perseverance and the right system
of management both by publisher and editor; sum-
ulated by this conviction he embarked In the enter
prise and the result of the first year has proved that
his Judgment was correct.
It has long ceased to be necessary, or reasonable,
that we should speak of the Columbian as an ex-
pertinent At all events it is now an experiment
substantially tried. We feel ourselves upon as
firm basis as any similar journal in the world
| Our principal cares nO,U regard not so much the
securing what ground we have gained (for we con-
slider this sufficiently secure( the extension OF
our sphere of action and utility-not so much, ev-
en-, the mere enlargement Of our subscription list,
as the most suitable modes of catering for the a.
nusement (and shall we say occasionally for the
proft!) of our subscribers in the present and in
the future-the many whom we have. and the ma
nv more we shall undoubtedly have as time rolls
OH.
i We have made arrangements which will enable
us to present our friends with embellishments OF
very superior taste style and finish. In this res
poet it firm purpose, if possible. to outvie all
competition. Our music and engravings, we con-
identy belle e, will not be equalled-very GER
tainly they shall not be surpassed in real merit by
those ofany other magazine. We propose to give
each mo tn two or more superb engravings, indie
pendently of two pages Of music, by the most emf
ncnt composers, and plate of authentic fashions
Regarding the literary and editorial conduct O
the Columbian, the publisher does not feel called
upon to say more than a very few words. The
general management of this department is, as
heretofore, entrusted to a gentleman possessing
every qualification for the task, and who has Civ
en- abundant evidence not only of the highest a.
bility to put forth meritorious magazine, but o.
the ability to put forth magazine exactly adap
ted to the tastes of our readers. The publisher
therefore, has every confidence that what has al
ready been done for the literary value of the jour
nal will be done again. We are perfectly willing
that our future IN this respect shall be estimated
by our past, The suboined list of those who have
furnished articles for the Columbian during the by
gone year will satisfy, we feel assured, the most
fastidious that are resoIute to spare in par
ticular neither exertion or expense.