New-York daily tribune. [volume] (New-York [N.Y.]) 1842-1866, 1845-06-26
Cheap Books.

IN the Fourth Part OF The Penny Magazine row ~
shns ty Re-aed IN iA.s cry, We Ind TIE iolows,
r,ele on cheap Books Il appears 'hai sse Of g. OF
sp.. Of the original edition O; this wcrs was e..ers.
10. .ucce.s.-! yublieaaon snd we arc informed .s
,lr Redseid Is new pusisha. the same work 81 ~
bout one half OF he oris nsl London price.
uhas been wei observed in Inc pos'humous won Z
n scu,e thinker Ch,reyix that the bent o. elILa
on : 10 make -ood ,hnss cheap We WI erdeivr
% explain this as regards printing by lev last
how thar the extension OF The markc, Wills, i dr..
hes price. Go,s not deter.oraic quality.
rh "a, are certain expenses OF book which arc ;<-
ranont. whs,over number be sold IAsse expea>.
nc
l. Authorship
D. Embellishments.
9 Conpos',.ou offypc-. Including stereotype p..,.
shai process b, employed
Nv n n,nst he evident, II 1000 purchasers co.ors-,
Id pav those permanent expenses, the pr)pcriccs .
.,rh iur. hascr can only Dc halt a. much a II ,egs
rrs only 500 purchaser Take an octave volume for
sNsmr'e end tssume The following icins 0i eSp<n.
author OBSERVATION-DISCLOSURES. sac
ARTIST go. 50
'ompos!lon OF types Is
Alytrfis ls %
Total ass
II 800 copic. only o. this octave volume be estimated
% be Sold the puce which the publisher must ~ upcs
.neh permanent expenses alone. OF Is rcr copy -
uCJ ture- he estimated ~ DE sold. thl Expense a. thef
..n. upon each cops is reduced 20 =. oi.i Il aco
D.. o.. # 3odO 20 =. ds The greater ihefcior, 10
probable number OF purchasers, he cheaper he bou
en- he sold r. is M, province u the publisher rghii
l calculate these chances. I, he hx IL b price. ~.
ave large sale thr great profits 10 the pubihs
md m many cases the author. II the hsh prlie "
ixet or any other cause prevent large sae the pres,
are small or there i a Ices 1t low price u txe.
and The sale De at the time small the losses
considerable Il is this uncertainty which renders Ne
business of publishing much matter OF spceuaios
md in This respect Is very unsatisfactory og'ne"
hose who follow u.
Let NJ apply this principle 10 such a work a. he
Penny Ma.,az ne w viii take tn permanent expense
9 10 Goa a .In,e number. These an the cspnss
pe IL remembered which are incurred whether 30 "
10000 copies are sold--ihe expenses previous TO he
Employment of single sheet Of paper or sln-e hour,
nhor in printing OF The copies. Forty pounds contain
1000 pence 80 that if 1000 copies only were sold ks
publisher would give away his paper and PRINT, rnl gsy
he profit OF the retailer A. that rate OF ale penny
magazine must of necessity be- a iwop,nuy magazine,
h. work could not 20 on without the subscriptions q
individuals. Bu, 10000 purchasers cooperate TO P'
he 1900 pence the penny that formerly bore uPa
ach copy l. reduced 10 haiipgnny Il 10000 coopcrre
II reduced 20 iarihing But the sheet Of psisr nd
hs printing on -till cost somewhat more than hai
lennvand a. the various whoicsal, and retsii dealers
Who manage The sale allowed about ory per cen
he paying point not yet reached lit bcgns NJ sbo
Sd 600 ~ 600 and after that snle there is pron
sa of 80 ZOO 10000 IL therefore essential 10 the cen
nercial existence Of such q work ~ The Penny Mag
zine that IT, that number Of purchasers mus coop
ne 20 pay the expenses which absolutely Necessary
10 be- incurred before single copy j. sold