The Yazoo City Whig. [volume] (Yazoo, Miss.) 1844-1851, 1844-11-15
Rusiness OF YaZOO DIV.


There has not been time within our
recollection, when there we're more good
stores or so large quantity and fine assert.
ment Of Goods in YazOO City, as there is
at the present time. General inquiry has
led us to this conclusion, ard general OBJ
servatiOn must satisfy all of its correctness.
The assortment Of Staple and Fancy Dry
Goods is as complete as the most fastidiOus
could desire; and in Groceries the quantity
and variety, is not less desirable. Our
merchants are generally selling for cash or
cOtlOn, and at very small profits. We think
we hazard nothing in saying that every va
Tiety Of merchandise can be had as low If
not lower than il has ever before been offer.
ed in this place. And, we speak with equal
confidence, when we say that our friends in
the country, even il they come a long dis.
lance, and from ether towns and counties,
will find that they can purchase, from our
merchants, on terms sufficiently advantage.
Gus to pay them for all their trouble, with
a good interest to boot. So much for our
merchants.
A word for OUrselDeS and two fOf them.
The advertising columns Of WHIG, do not
fairly, fully exhibit the amount Of business
done; or the amount that can, should and
iOOuld be done, il our Merchants were fully
alive to their own interests. The business
man who nsglscts to ADVERTISE in public
Journal stands sadly in his own light. and is
20 say the least, behind the enterprise and
spirit Of the age.
We have frequently been asked BY some
Of our meFchants why We did not speak
more frequently Of the great commercial
importance Of YazOO City, the number Of
bales Of cotton shipped, the amount Of bust
ness done, &C., which would no doubt be
an inducement to others to settle here. Now,
the fact is, we have time and again spoken
Of the commercial importance, business,
&c. Of this place; but this is not the a0Gy
20 prove to strangers the business Of town.
A man Of enterprise and active business
habits Immediately on opening a newspaper,
glances hastily over the news columns, and
then carefully reads and examines that
equally interesting department Of the paper
devoted to the advertisement trade, and
should he there see large display Of msr'
camille advertisements, he will at once sci
the place down as great business point
It is by advertising that town secures q
name for business both at home and abroad
Again, those who are unsuccessful in
business, can there learn the secret Of thei
neighbors' success; and those who wish "a
live economical can there ascertain how
their wants can be supplied most advantage
Ously, if merchants will but advertise.
paper we'll filled with advertisements is Z
picture Of society, ma of the business
doing community, compendium Of inter
esiing local items.
We 60 in for reciprocity Of trade in ihi.
case, as all that we consume in the way o.
clothing, necessaries for house, provisions
&C., &C., which amount 10 some couple oil
thousand dollars year, we purchase from
our merchants, and yet, with but two Of
three exceptions, we receive nothing from
them in oar line.
Hear what that knowing editor Of the St.
Louis ReYeille has to say on the subject Of
advertising; be says:
Every good business man, and every
shrsWd purchaser, knows one important
> fsct-thst the merchant who is too stinRy
to advertise, will always ask greater price