The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1843-09-19
The Increase OF Business-Prospects Of tn
Country-Importance OF Advertising.


Country-ImpOrtance of Advertising,
The city is now full OF strangers from all parts of
the Union, coming not only to enjoy the fun and
feel the bracing influence OF northern breezes, but
ospend their cash for the Injuries and necessares
IN the purchase ofwhch, for years, great econ
omy has been observed great change has taken
place In these parts since the hotels were fled with
'drummers'' looking after those who owed back
bills, as well as those who come TO buy more. N.Y.
RAIDS OF business firms have gone down and many
have started into life-all contendng for the new
business, which is 10 grow in full, deep stream,
flowing forward like the Nile, giving wealth to all
within its reach. Now who, are within its reach
When the country merchant now arrives in the
city, he comes independent, with the cash in his
pocket. He has "old account" which draws
him with resstless force TO those with whom he
dealt before. There is no gen,lemanly drummer
10 take him by the button to show him the city and
stick him. for bill. Every thing is changed
The bankrup, law, like big sponge, has been
drawn over the face of former transactions A
bounteous Providence has rewarded the industrious
with prolific crops-the teeming fields have added
immensely to the wealth of our great and glorious
repaoiic-'he influx of money has given The far
mers little proht, and their payments have accu-
muated small sums IN the pockets of the dealers,
who now seek TO buy small assortments OF goods
cheap and TO the best advantage. new era
In aHalrs has commenced-old associations are
broken uF-economy is the word. The keen,
calculating, and intelligent storekeeper is get
ing ready Tor trip eastward--sts before
MS door IN the cool of the evening-pus his
hnger to his forehead, perhaps he takes a cigar
and thinks ufon his trip" Where can buy what
want TO the best advantage? There is Boston,
New York, Philadelphia and Baltimore have
got so much cash, and must get as many goods as
possible Let me take look at the Herald and see
what the advertisements are.'' He then reads cogi-
ta,es, and concludes. Now he forms part of the
iertllzlns stream of business which is to advance
The wealth OF those who advertise that which thew
have to sell Not only advertise it, but do so in a
manner which will cause it to be seen and under.
stood. The Herald is present in every city, town
and village, of the vast Union, and he whose wares
are there set forth, receives visit from the buver
on his visit TO this great and moving CITY. The
commerce of the whole country is now to lake a
new start Small beginnings will come to great re-.
suits IL is the sagacious and far sighted who will
into the night current, and be borne aloft to for
tune The tide OF prosperity will flow forward stead
lily, and without danger of reflux II is the broad
stream OF actual wealth. Politicians may snarl and
wrangle, as if the world were coming to an end,
or the country to be ruined" by their disappont-
ment in getting fat Office Heed them not The |
perseverng the industrious and frugal, will get the
prize, There is no big bank to envelope and crush
them In Its huge folds The spectators may kick
up row, and proclaim ruin never SO Justify. they
cannot get possession OF the earnings of industry
Like giant Despair, they may grin and gnash their
teeth, but they cannot escape from Doubling Cas-
tie" which the bank has become since confidence
was destroyed. Attend 10 your business, be indus
trious, eschew politics, sell cheap and advertise
freely, and your fortune il made