The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1843-01-15
Vol. Ix.---No. Is. whole No. 322s
D,n the Public.


To the Public.
In congrtulating our readers patrons advertisers and
the public in general the glorious advent of the birth
day of our Lord and Savior sincerely assure them OF
the feelings of gratitude that feel for the unexamped
support and patronage extended towards the Herald not
only during the year. but since its establishment
In May, 1885. M
In the space time that has elapsed since the oganiza
ton of this establishment newspaper ever passed
through such fiery trial of attacks, abuse, hbes and
atrocious caumnes, have experienced Yet in the
midst of such misrepresentation have prospered to
hearts content and every obstacle made to
progress We have this moment the largest the best,
and the respectable circulation of any newpaper in
New York-and advertising patronage is SO great,
that have difficulty to find fer the favors of
generous patrons. l
In proof of this we annex the following documents,
which speak to the mind at once =
New YoRx HERALD Sun OFFICE, N.Y,}
Il OFFICE Nov. l, 1872 Aug. 20, 1872 !
NrssRs. PERssE BRooxs: Mr.. NV BUTLER
y Please to deliver the Please deliver at the SUN
Herald Office, New York Office, N. Y, FIVE hundred
paSeven hundred and fifty of paper per week for
per ssk Of the small six months from the 18th OF
sized paper % SS2- the October 1872 to be Of TINS
Also reams per ,osek of same to paid for in cash
the large sized 50 e%46 for the every two weeks
Weekly Herald for one year NJ Y. BEACH.
from this date to be Of ansi accept the above ORDER
ty equal this specimen and agree to furnish the
n to Ss a sr s ss per
week. Aug. 81, 1912.
UJAlEs q. BENNETT. witness NJ. s. BEACH
We accept the above or
der and will deliver it as d. r.
:. ,PERssE & BROOKS,
yeG~ mo. 81 Liberty street.
s1. sG Bss.r, witnesses.
It has been well known that the Sun Newspaper in
sequence its cheapness had several years the largest
circulation in New York This circulation, from obvious
causes has diminished very much of late, and is now
hardly half of what has been in former years. As ma
tural consequence M advertising patronage has diminish
ed in like ratio may be by looking at its columns
The evidence ofthe decline in its circulation exhibited
in the contract with Mr. Butler published by Mr. Beach
himself contrasted with made with Pcrsse
K Brooks. Now, MIR. Butler like Persse Brooks, is
highly respectable man. and good paper manufacturer
although the paper he furnishes to the is ofa cheaper
and OF course quality than what have nvara
bly, used for the Her AID It evident from these contracts
that about onethrd paper per week than
Mr.. Beach Of the Sum- and accordingly circulation is,
In the ratio extensive The natue Of this Cir
culation is also different.
The Sun circuates among the poor principally
among the higher and educated clas
larly the clerical financial, literary, and commercial
Our advertising patronage has also increased much-as
must naturally do among business and Intelligent Peo
ple capable seeing their best and truest interests BY
inspecting the Sum- will be that whole columns
consist of old advertisements stuck in to fill zap space
while other columns contain silly love Stories instead OF
the important Of the day, which they seldom publish
till the day after
These the facts-but do not blame Mr.. Beach 70
this decay Necessity compels hm-and necessity has
no law He has neglected his newspaper entirely for the
last has turned his attention. probably to
what he thought better business. His place has been
changed into brokers' Office for shaving Jacksonville
notes Ulster notes, and Malone notes. all known under
the of Beach leaves" He has also united with the
business ofa money changer. that of small shop for
the sale Of the cheap literature Of the day. Probably he
has into these kinds of business in anticipation Of
the setting Of the Sum- which has suffered awfully of
late from the combined energy of the other penny and
twopenny PRESS in collecting early These facts
present the true state of the to the public. There
can be mistake in the documents OF Mr. Butler and
Messrs Persse Brooks-and henceiorth the public will
know the why the Herald has become the principal
organ for the cash business advertising in New York
We leave all the credit business the Wall press
For the favors have received thanks,
and hope by industry and independence to merit
tinuance hereafter of the like kndnesses, always with
the cash in advance. A merry Christmas to all.
JAMES GORDON BENNETT.