The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1843-01-16
To the Public.

To the Public.
In congrauaing readers patrons advertisers and
the public in general on glorious advent of the birth
day of our Lord and Savior sincerely assure them Of
the feelings of gratitude that feel for the unexamped
support patronage extended towards the Herald not
only during the year, but since its establishment
In May, 1885,
In the space that has elapsed since the organiza
ton Of this establishment, newspaper ever passed
through such fiery trial of attacks abuse lbels and
srocious calumnies have experienced Yet in the
midst of such misrepresentation have prospered to
hearts content and every obstacle made
progress. We have at this moment the largest the best
aud the most respectable circulation of any newspaper in
New York-and advertising patronage is 80 great,
that we have difficulty to find room for the avors of
generous patrons.
In proof Of this we annex the following documents,
which speak to the mind at
New YoRx HERALD Sur OFFICE, N. Y,}
OFFICE, Nov. l. l642 Aug. %, lS42.
MEssRs. PERssE BRooxs: Mr.H.v. BurLrR:-
Please to deliver at the Please deliver at the Sun
Herald Office, New York Office, N Y, fps hundred
Seven hundrcd and fifty of paper per week. Tor
per eek of the small six months from the 18th OF
Daily f Herald W WV quality size and weight, the
Also 60 reams per yeek of same 10 be paid for in cash
the large sized 80 s<a6 for the every two weeks
Weekly Herald for one year MY BEACH
from this date to be OF quail accept the above order
ty equal to this specimen and agree furnish the pa
S ss fun %iss sss per accordingly
JAMES G. BENNETT. witness, NJ 5. BEACH
We accept the above
der and will deliver 1t as d
PERssE & BROOKS,
NOEL Liberty street.
s SAMUEL nG sssA., Witnesses.
1t has well known that the Sun Newspaper in
sequence of its cheapnes had years the largest
circulation in New York This circulation from obvious
causes, has diminished very much of late, and is
hardly half Of what has been in former years As
tural consequence its advertising patronage has diminish
ed in like ratio, may be by looking at its columns
The evidence othe decline in its circulation exhibited
in the contract with Mr.. Butler published by Mr. Beach
himself contrasted with made with Persse
Brooks Now, Mr.. Butler, like Pcrsse Brooks is
highly respectable and good paper manufacturer
although the paper he furnishes the Sun Of cheaper
and OF quality than what have invara
bly, used for the Hei AID evident from these contracts
that about onethrd paper per week than
Mr. Beach Of the Sum- and accordingly circulation is,
in the ratio extensive The Of this cir
culation is also different.
The Sun circulates among the poor princpaly-but
among the higher and educated classesparcu
larly the clerical financial, literary, and commercial
Our advertising patronage has also increased much-as
naturally do among business and intelligent peo-
pe capable Of seeing their best and truest interests By
inspecting the Sun, it will be that whole columns
consist Of old advertisements stuck in to fill up space
while other columns contain silly love Stories instead OF
the important the day. which they seldom publish
till the day affer
These the facs-but do not blame Mr.. Beach 70
this decay. Necessity compels hmand necessity has
law. He has neglected his newspaper entirely for the
last yearsand has turned his attention. probably to
what he thought better business. His place has been
changed into brokers' Office for shaving Jacksonville
notes. Ulster notes, and Malone notes. all known under
the of Beach leaves" He has also united with the
business ola money changer" that of small shop for
the sale Of the cheap literature of the day Probably he
has Into these kinds Of business in anticipation OF
the setting of the Sum- which has suffered awfully of
late from the combined energy of the other penny and
twopenny press, in collecting early These facts
present the state OF the to the public. There
be mistake in the documents OF Mr. Butler and
Messs. Persse Brooks-and henceforth the public will
know the why the Herald has become the principal
organ for the cash business advertising in New York
We leave all the credit business the all press
For the favors we have received return thanks
and hope industry and independence to merit
tnuancc hereafter Of the like kndnesses, always with
the cash in advance. merry Christmas to all.
JAMES GORDON BENNETT.