The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1843-01-01
To The Public.

i vi " To the Public.
ouarkulating our readers patrons, advertisers and
IL ablch general on the glorious advent of the birth
Ltrd and Savior, we sincerely assure them Of
slingst gratitude that feel for the unexampled
.t ard patronage extended towards the Herald, not
Shrine "a. last year. but ever since its establishment
Mitr isah
l#i raeg ostine has elapsed since the orsaniza-
HHa mi sab - -ae newspaper ever passed
#pse ~ tssy ir.ai of attacks abuse, libels, and
I-ssits il IA ri-s AZ w have experienced Yet in the
Haf Ed l,.issers sr .Hon, we have prospered to our
. IA y ans oya zee me every obstacle made to our
s., tg- hsss % th's moment, the largest, The best,
Hi 49, seiehls srcalation of any ''ewspaper in
lsae iiv' rtising patronage II SO great,
##1 ls 9calr d ind room for the iasors of our
H roof sifhis we annex the following documents,
speak y the mind at once
iis,t YonH HERALD ! Sun OFFICE, N. Y,,)
n nee Nv. l, 1912. Aug. %, 1912.
f. IS. PEnsE BROOKS: Mr.. Nv. BUrLER:-
fH,' vrLEMEN - SIR -
t#iIs, to ,ever at the Please deliver at the Sun
Hins Office, New York Office, N. Y, 6ve hundred
1la bundled and fJfy reams of paper per week, for
M per Dsei OF the small six months from the 18th OF
TIL aper 1aSe32- for the October, l942 to be Of this
IA: Herald quality, size and weight, the
Hill so rahs per oeek of same to be paid for in cash
ige sized32 S46 for the every two weeks
ny Herall, for one year MY BEACH.
IA lis dato,to be of quail accept the above order,
.t'l TO tbs specimen and agree to furnish the pa
hts TO lie made each per accordingly.
III cash, h full for that H. V.sUTLER.
l8, Aug. 81, 1912
' les q. IENNETT. Witness, NJ. 3. BEACH
'iinccept Ihe above or
I'D will ddiver it as d.
iibRssE & BROOKs,
s No. CT Liberty street
.i', If srsA,, witnesses.
#l H-en we'll known that the Sun newspaper in con-
t cfs .eapness, had for several years the largest
liA 3ouap w York This circulation, from obvious
aN has inshed very much of late, and is now
'.sla'f hat it has been in former years. As
sfolR ace its advertising patronage has diminish
\ ~ 10, as may be seen by looking at its columns
v flia .e fthe decline in its circulation is exhibited
s sop'-ect with Mr.. Butler. published by Mr. Beach
M, as conlrasted with our contract made with Persse
D,ks Now Mr.. Butler, like Pcrsse s. Brooks is a
trespectable man, and good paper manufacturer
gh the paper he furnishes to the Sun Of cheaper
course worse quality than what we have invaria
ed for the HeI aid 1t is evident from these contracts
lille consume about onethird paper per week than
eaeh Of the Sun, and accordingly circulation is,
hi sane ratio more extensive. The nature of this cir
Il ION is also different.
s's Sun circulates among the poor principally
mopg the higher and more educated classes-partcu
n the clerical financial, literary, and commercial.
fvertsln patronage has also increased much-as it
naturally do among business and intelligent peo-
tpabe of seeing their best and truest interests BY
ating the Sun, it will be seen that whole columns
of old advertisements, stuck in to fill up space
N other columns contain silly love Stories instead OF
aportant news of the day. which they seldom publish
4 E day after.
sse ore the facts but do not blame Mr.. Beach 70
.'ecoy. Necessity compels him--and necessity has
nv He has neglected his newspaper entirely for the
vo years--and has turned his attention, probably to
he thought better business His place has been
red into brokers' office, for shavisg Jacksonville
a Ulster notes, and Malone notes, all known under
me Of" Beach leaves" He has also united with the
ess u money changer" that of small shop for
lie Il the cheap literature of the day. Probably he
In into these two kinds of business in anticipation Of
ietu & Of the sun, which has suffered awiuiiy OF
rom the combined energy of the other penny and
,ennr press in collecting early news. These facts
mt tie true state of the to the public. There
nc mistake in the documents of Mr.. Butler and
4 rs PRISE Brooks--and henceorth the public will
the cause why the Herald has become the principal
A for the cash business advertising in New York
cave u, the credit business to the wSll street press.
r the avors We have received we return thanks,
cope by our industry and independence to merit con-
ance hereafter of the like kindnesses, always with
ash i,l advance. merry Christmas to all.
JAMES GORDON BENNFTT