The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1843-01-13
To the Public.


In concentrating our readers patrons advertisers and
the public in general on glorious advent Of the birth
day of our Lord and Savior sincerely assure them OF
the feelings of gratitude that feel for the unexampled
support and patronage extended towards the Herald not
only during the last year. but since its establishment
In May, 1888.
In the space of that has elapsed since the organiza
ton of this establishment no newspaper ever passed
through such aery trial of attacks, abuse, bes and
atrocious calumnies have experienced. Yet in the
midst of such misrepresentation have propered to
hearts content and every obstacle made
progress. We have at this moment, the largest the BEST
aud the most respectable circulation of any neospoper
New York-and advertising patronage is great,
that we have difficulty to find room for the avors Of
generous patrons.
In proof OF this we annex the following documents,
which speak to the mind at once -
New YoRx HERALD ! Sun OFFICE, N.Y.,}
Sr.sn. Pnnssr BsoOKs: Mr. H.v BUTLER -
Please to deliver at the Please deliver at the Sun
Herald Office, New York Office, N. " fire hundred
Seren hundred and fifty of paper per week tor
oeek OF the small SIX months from the i5tn OF
sized paper % for the October, s.2, to be Of this
Daily Herald. quality, size and weight, the
Also go reams per oeek of to be paid for in cash
the large sized 81 LAO for the every two weeks
from hi date to be of quail. accept above order
ty equal 70 this specimen and agree to furnish the pa
:ss n To s' a for s s
week. Aug. 81, 1912.
JAMES g. BENNETT. Witness, NJ. $. BEACH
We accept the above or
der and will deliver it as di-
- PERssE & BROOKS,
Us No. 81 Liberty street.
s sAmr1 sG sra.r, Witnesses
Il has been we'll known that the Sun newspaper, in
its cheapnes had for several years the largest
circulation in New York This circulation, from obvious
causes has diminished very much of late, and is now
hardly half of what has been in former years. AS
tura consequence its advertising patronage has diminish
ed like ratio may be by looking its columns
The evidence the decline in its circulation is exhibited
in the contract with Mr. Butler published by Mr.. Beach
himself contrasted with contract made with Persse
& Brooks. Now, Mr.. Butler, like Persse Brooks, is
highly respectable man, and good paper manufacturer
although the paper he furnishes to the Sun is ofa cheaper
and quality than what we have nvara
bly, HeI AID evident from these contracts
that about onethrd paper per neck than
Mr. Beach of the Sum- and accordingly circulation u.s.
in the same ratio extensive The of this
cuation is also different.
The Sun circulates among the poor principally-but
ours among the higher educated classesparcu
larly the clerical financial literary, and commercial
Our advertising patronage has also increased muchas
must naturally do among business and intelligent peo-
ple capable seeing their hest and truest interests BY
inspecting the Sum- it will be that whole columns
consist of old advertisements, stuck in to fill up space
while other columns contain silly love stories, instead OF
important of the day. which they seldom publish
till the day after.
These the facts-but do not blame Mr.. Beach 70
this decay. Necessity compels him-and necessity has
law. He has neglected his newspaper entirely for the
has turned his attention. probably to
what he thought better business. His place has been
changed into brokers' Off for shaviSg Jacksonville
notes. Ulster notes, and Malone notes. all known under
the of" Beach leaves" He has also united with the
business ola money changer" that of a small shop for
the sale of the cheap literature of the day Probably he
has into these kinds business in anticipation OF
the setting OF the SUM- vs:ch has suffered awfully of
late the combined energy Of the other penny and
twopenny press, in collecting early These facts
present state of the the public. There
can be no mistake in the documents OF Mr. Butler and
Mess Persse Brooks-and henceiorth the public will
why the Herald has become the principal
organ for the cash business advertising in New York
We leave all the credit business the Wall press
For the favors have received return thanks,
and hope by industry and independence merit
tnuance hereafter of the Ike kndnesses, always with
the cash in advance. A merry Christmas to all.
JAMES GORDON BENNETT.
To the Public.
TUT Nrw yORK uERAID-doilv NORTHUMBERLAND.