The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1843-04-29

| spectacle paper, conducted by Mr.. Charles King,
the brother Of the financial partner in the Wall
street banking house OF Prime, Ward, King IL Co.,
and the organ Of their financial philosophy and
science-has published in its leading column, the
| following important announcement in relation TO
its future movements, &c. -
CASH PRICES.
TO THE READERS OF THE
| NEW YORK AMERICAN.
In conformity with the times and with the urgent re-
quest of many of old subscribers, we have de-
termined on and after the FIRST DAY OF MAY next
TO reduce the price of the New York American, and to
| issue it FOR CASH ONLY.
The paper will be continued its old footing to
SIZE and will be conducted heretofore with all the
ability and undivided attention Of Its Editor.
The expenditure will be not less than heretofore to
will be and We %us ey
those who have long been the friends of the paper to
promote this increase.
We ask the continued kindness of old subscriber and
we invite and shall endeavor to justify the confidence Of
| new ones.
| The terms on which the New York American will be
issued and after the LIST of May ls43 will for the
Daily Paper TWO CENTS each copy, or Twelve Cents
per week, to be paid to the carriers or SIX DOLLARS
per anDun, to be paid in advance at the office.
Persons out of the city will in all cases pay SIX DOL
LARS in advance.
geher and ordering not less than copies OF the Daily
Paper sent address will receive the for FV
DOLLARS per annum ZACH copy SO long as the number
does rot go below ten The amount of subscription for
| the whole number pay able always in advance.
Newsmen in large cities will be supplied accommo-
dating terms.
THE sEMIwEEKLY AMERICAN
VIII on and after the first day of May 1919 be issued to
all persons who may wish to subscribe and pay STRICTLY
i The TRI-wEEKLY AMERICAN will ue discon-
tnued the LIST OF May All who have paid beyond that
price to the value their subscription Ihey should de
to continue the Daily after that prefer the country
paper they will be supplied on complying with the terms
Present subscribers to the Daily Tri Weekly Semi
Weekly paper who are in arrears will be charged at the
old rates until all arrearages paid up and the
TERMS complied with.
AL discontinued accounts will Immediately after the
first day May next be put in the most eligible course
All persons who have paid in advance Of the first of
May will subscriptions extended in accordance
ADVERTISING.
Annual Advertisers will be continued heretofore at
$50 per annum exclusive OF the paper
Transient advertising at the usual rates, to be paid
for at the time OF leaving the advertisement.
The circulation OF the American is of character to
give particular value to advertisements in it.
NEWSBOYS
Will be supplied at the usual rate.
Taking this curious announcement to be the"mana-
gers last KICK and the final effort TO gain an honest
livelihood, by concern that is behind the age, and
belongs TO obsolete times, we publish it gratis and
give MIR. Charles King the benefit of our large circu-
ation. When sinners reform we like to aid them.
But is the most remarkable event in the revolution
| Of the newspaper press. Here is journal which,
or years, has looked down with contempt upon all
its rivals from its pinnacle of supposed dignity and
| espectability-which always considered the each
papers, tive CENTS and ragged newsboys as the very
essence of vugarity, immortality, and indecency
AS Ophelia says, eve know what we are, but
know not what we may be-" In former years, be-
lore the spirit OF the age received an accession OF
force from our enterprise, or the revolution on the
two cent cash plan had been begun by us in the
newspaper press, the American was tolerably
well conducted paper on the old family plan, being
merely the organ of clique either in finance or
politics. Johnston Verplanck long since dead, was
the mind that first gave it celebrity, but since
It tell into the exclusive hands of Mr.. Charles King
1t has been dull respectable, uninteresting, affected,
until on the accession of Captain Tyler, when it
sumed fierce and bitter political character, prin-
clpally in consequence of certain dsappontments in
the post office. Of late, like all the Wall street
press 1t has been sinking daily in influence and cir
culaon, and thus has been reduced to this last shift
of abandoning the old credit system, which it has
advocated so loudly, and of adopting the pure cash
system, and falling in the wake OF the cash news
paper press.
This singular change may be considered an entire
revolution in the sentiments and ideas of the con-
cen, including editors and patrons, to the uttermost
rag of responsibility and pretension 1t is another
evidence Of the triumph of the cash system, with all
its independence and liberty, in opposition to the
rotten credit system with all its mpudence and pre-.
tension.
But one word more. If the American" expects
to succeed under its new plan of operations it is
not enough to change its mode of doing business
= Ill - u
work 1t calls upon the newsboys," the ragged
"newsboys," the glorious " newsboys," to come
| and buy. These little rascals are as keen and
shrewd financiers in their way, as the Wall street
brokers. They will not buy an Intellectual article
unless they can sell it again with proft-and
nothing can be sold nowadays unless it possesses
merit, independence, and talent. Heretofore, the
american" has been the mere organ of Clique Of
Wall street brokers-a very small ciguc-and all its
objects have been narrow, personal, family, and ex
clusive-witbout any comprehensive purpose or cb
ject. This will not do at all in the present age. Il
must shake off its pride, pomp, and presumption-i
| must be industrious, liberal, comprehensive, ant
| energetic Unless all these changes are made III
| mere change to two cents cash, will be only
change that leadelh to death"-a change which
has already overtaken with dyspepsia the Elk
| PRESS" the Journal of Commerce" the "Evenin
POST" and which will soon fasten its claws upo
the " Courier and Enquirer" beyond the remedy o
bankrupt law
This is our advice to Charles King. So, there
fore, generous " newsboys," gallant Z" newsboys,
liberal &c ewsboys," philosophical "newsboys,
you may try the Amsrican''-but take care tina
you don't put your hand into the fire further thai
you can draw it out unhurt
LORD JOHN HAY IN New YoRK.-Lord John Ha,
has taken rooms at the City Hotel, and is awatnI
the arrival of Sir Charles Bagot. His Lordship az
pears TO be enjoying himself very much-ridngiou
to Harlem, Corbyn's elegant cottage at Stryker'
bay, Hoboken, Long Island, and all the interesting
suburban retreats in the neighborhood The cit
dgnitaries have paid great attention to his Lordshr