The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1843-01-10
To tho Public.

To tho Public.
Tn our readers patrons, advertisers and
the public in general the glorious advent oil inc oirh
dav of our Lord and Savior sincerely assure them oil
the feelings Of gratitude that we feel Tor the unexamped
and patronage extended towards the Herald not
only during the last year, put esor sHoo i'S s'''
In May, 1886.
~ In the space that has elapsed since the organize
tiou Of this establishment, no newspaper ever passed
through such aery trial of attacks abuse lbels, and
strocous calumnies have experienced Yet the
midst of such misrepresentation we have to our
hearts content and every obstacle made to our
progress We have at this moment, the largest the best
and the most respectable circulation Of any nsUspcper in
Nsv York-and our advertising patronage is SO great
that we have difficulty find for the favors Of
generous patrons.
In proof OF this we annex the following documents
which speak to the mind at once =
Nxw YoRx HERALD Sun OFFICE, N. Y,(
OrrucE, Nov. l, ls42 Aug 20, ls42.
Mrs.ss PsRssE Baooxs: Mr. H.v. BurLER ~
Z, GENrLEMBN SIR
Please to deliver at the Please deliver at the sun
Herald Office, New York Office, N. Y, fire hundred
vsn . Of t Ssd & months From 18th
sized % sa- the October saa 20 &c o. TINS ms
A 80 reams per meek of same to paid for in cash
the large sized 81 Se46 for the every two Weeks
t tS; date 10 he Of uuali- accept the above order,
ty equal this specimen and agree 70 urnian the pa
to be a fs sr s ss per
JAMES g. BENNETT. Witness, NJ s. BEACH
der M and 'S viii deliver sGs rita i as a.
trsPERssE & BROOKS,
yRr+ Nc. 81 Liberty street.
s.mg. kG S.sA., witnesses.
has been well that the Sun newspaper In con-
of its cheapnes for several the largest
circulation in New York This circulation, from obvious
causes has diminished very much Of late and is now
hardly half of what has been in former years. As ana
tura consequence advertising patronage has diminish
cd in ratio may be by looking at its columns
The evidence the decline in its circulation exhibited
n the contract with Mr. Butler. published by Mr. Beach
as contrasted with our made with Pcrsse
Brooks Now Mr.. Butler, like Pcrsse s. Brooks, is
highly respectable man. and good paper manufacturer
although paper he furnishes to the Sun ola cheaper
and OF course quality than what we have invaria-
bly, He aid It evident from these contracts
that consume about onethird paper week than
Mr. Beach of the Sum- and accordingly circulation is.
in the same ratio extensive The nature OF this cir
culaton is also different
The Sun circulates among the poor principally-but
ours among the higher and educated
larly the clerical financial literary and commercial
(ur advertising patronage has also increased much-as
must naturally do among business and intelligent peo'
pie capable seeing their best and truest interests BY
inspecting the Sun, il will be that whole columns
consist of old advertisements, stuck in 10 fill up space
while other columns contain silly love Stories instead OF
the important news the day. which they seldom publish
till the day after.
These are the facts but do not blame Mr.. Beach 10
this decay. Necessity compels himand necessity has
law He has neglected his newspaper entirely for the
years-and has turned his attention. probably to
what he thought abeter business. His place has been
changed into brokers' Office for shaving Jacksonville
notes. Ulster notes, and Malone notes. all known under
the neme Of" Beach leaves" He has also united with the
the sale of the cheap literature Of the day Probably he
has run into these kinds Of business in anticipation OF
the setting Of the Sum- which has suffered awfully Of
late FROM the combined energy Of the other penny and
twopenny press, in collecting early news These facts
-asent the true Of the to the public. There
can be no mistake in the documents OF Mr. Butler and
Messrs Persse Brooks-and henceforh the public will
know the why the Herald has become the principal
organ for the cash business advertising in New York
We leave all the credit business to the Wall street press
For the favors have received return thanks,
and hope by industry and Independence merit
tnuance hereafter of the like kndnesses, always with
thecash in advance. merry Christmas to ALL
JAMES GORDON BENNETT.