The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1843-01-02
To tho Public.

To the Public.
congratuating our readers patrons, advertisers and
h public in general the glorious advent Of the birth
Of our Lerd and Savior, sincerely assure them OF
feelings Of gratitude that we feelfor the unexampled
bort and patronage extended towards the Herald not
y during the last year. but ever since its establishment
Nay, 1885,
the space ftme that has elapsed since the organza
a of this establishment newspaper ever passed
cough such fiery trial Of attacks, abuse hbes, and
,cious calumnies, have experienced. Yet in the
1T of such misrepresentation, have prospered to
content and every obstacle made to
gress. We have at this moment, the largest the BEST
fhe most respectable circulation of any newpeper in
Ysrk-and our advertising patronage is 80 great,
TIVE have difficulty to find room for the favors of our
.erous patrons
. proof OF this we annex the following documents
ich speak to the mind at once -
lew YoRx HERALD ! Sur OFFIcE, N Y.,l
1rFIcE, Nov. l, 1872 Aug. %, l842.
ssRs PERssE & BRooEs: Mr.. H.v. BUTLER =
GENrLEMBN SIR -
case to deliver at the Please deliver at the Sun
Id Office, New York Office NJ Y, fire hundred
zen hundred and fifty of paper per week, Tor
per week OF the small six months from the 10th OF
paper % p32 for the October l642 to be Of this
y Herald. quality size and weight the
% 60 reams per peek of same to be paid for in cash
Arge sized 80 be46 for the every two weeks
akly Hersd for one year NJ Y. BEACH.
This date to be of uuali- accept the above order,
al to this specimen and agree to furnish the pa
a It he a is &c, ; sss ''''f
T. Aug. 81, 1842.
INES @. BENNETT. Witness, NJ. 5. BEACH
Fe Q accept the above or.
7 nd will deliver it as di-
h ERssE BROOKS,
II No. 81 Liberty street.
!. AL EG s.s.. witnesses
1aas been well known that the Sun newspaper, in
cheapness had for several years the largest
de .tion in New York This circulation from obvious
LES, has diminished very much of late, and is now
y half of what it has been in former years. As
gb its advertising patronage has diminish
no like ratio as may be seen by looking at its columns
evidence ofthe decline in its circulation is exhibited
| % contract with Mr. Butler published by Mr.. Beach
~, contrasted with contract made with Persse
]. rs. Now, Mr.. Butler, like Porsse Brooks, is a
d VI sspectablo man, and good paper manufacturer
g the paper he furnishes to the Sun is ola cheaper
course worse quality than what we have invaria-
d for the Hell laid. It 10 evident from these contracts.
about onsthird more paper per week than
.ch Of the Sum- and accordingly circulation is,
same ratio more extensive. The nature of this Cir
on is also different.
>. Sun circulates among the poor principally
nong the higher and more educated classes-psrtcu
Il the clerical, financial literary, and commercial.
ivertising patronage has also increased much-as 1t
.atufally do among business and intelligent peo-
spablsof seeing their best and truest interests. BY
cling the Sun. it will be seen that whole columns
st of old advertisements, stuck in TO fill up space
other columns contain silly love stories instead Of
~ rtant of the day. which they seldom publish
\, ~ day after.
me ese are the facs-bu do not blame Mr.. Beach 70
r cay. ,pNecessity compels him-and necessity has
p. Hehas neglected his newspaper entirely for the
10 years-and has turned his attention, probably to
re thought better business His place has been
4 ,e into brokers' Office for shaving Jacksonville
.ster notes, and Malone notes, all known under
y N of" Beach leaves" He has also united with the
\, SIC ola money chnger," that of a small shop for
n of the cheap literature Of the day. Probably he
onto these two kinds Of business in anticipation Of
hng Of the Sun, which has suffered awfully Of
. the combined energy of the other penny and
r,a,y press, in collecting early news These facts
esp ithe true state Of the to the public There
L. 20 mistake in the documents Of Mr.. Butler and
a /. Persse Brooks-and henceforth the public will
the cause why the Herald has become the principal
for the cash business advertising in New York
i've all the credit business to the Wall street press
the favors we have received We return our thanks,
by our industry and independence to merit con.
. hereafter Of the like kindnesses, always with
in advance A merry Christmas to all.
JAMES GORDON BENNETT.