The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1842-12-29

To the Public.


To the Public.
In congrauatng readers patrons advertisers and
the public general glorious advent of the birth
day of our Lord Savior sincerely them OF
the feelings Of gratitude that feel for the unexamped
support patronage extended wards the Herald not
only during the last year. but since its establishment
In May, 1885.
space time that has elapsed since the organiza
ton of this establishment newspaper ever passed
through such fiery trial Of attacks abuse, hbes and
arocious cslumnies as have experienced Yet in the
midst Of such misrepresentation have prospered
hearts content and overcome every obstacle made
progress We have this moment, the largest ths best
and he most respectable circulation of any neDpaper
Nv York-and advertising patronage is great,
that we have difficulty find room for the avors of our
generous patrons
In proof OF this we annex the following documents
which speak to the mind at
New YoRK HERALD ! Sun OFFICE, N. Y,l
Il OrrrcE Nov. l, Isi2 Aug. 80, ISl2.
Trs.ns. PrRssk & BRooxs: Mr.. H. " BurLrs:-
GENTLEMEN SIR.
Please to deliver at the Please deliver at the Sun
Herald ofice, New York Office. N. Y, fire hundred
Sepen hundred and ffy of paper per Ueek, for
per psek of the small months from the 18th Of
sized paper 90 32 for the October, lsa2 to be of this
Daily Herald. quality, size and weight, the
Also 60 reams per oeek of same to be paid for cash
the large sized 81 ><l6 for the every two weeks.
Weekly Herald for year NJ. Y. BEACH.
from this date be OF quail accept the above order
ty equal this specimen and agree to furnish the pa
Payments to be made each per accordingly.
vrsk in cash, in full for that H.V.syTLER.
UJANMs g. BENNETT Witness, N. 5. BEACH
We accept the above
der and will deliver it as di-
rected
PERssE s BROOKS,
No 81 Liberty street.
s.ss. nG BxaAr, Witnesses
has been well known that the Sun Newspaper in
sequence Of its cheapnes had for several years the largest
circulation in New York. This circulation from obvious
causes has diminished very much OF late, and is
hardly half of what has been in former years. As
tural consequence its advertising patronage has diminish
ed in like ratio may be by looking its columns
The evidence the decline in its circulation is exhibited
in the contract with Mr.. Butler published by Mr. Beach
himself, contrasted with contract made with
& Brooks Now Mr.. Butler, like Pers,e & Brooks is q
highly respectable man, and good paper manufacturer
although the paper he furnishes the ofa cheaper
and OF quality than what have nvaria-
bly, used for the Her AID It evident from these contracts
that about one-frd paper per meek than
Mr. Beach Of the Sum- and accordingly circulation is
in the ratio extensive The nature of this
culstion is also different.
The Sun crculates among the poor principally but
among the higher and educated
larly the clerical financial literary and commercial.
Our advertising patronage has also increased muchas
must naturally do among business and intelligent peo-
ple capable of seeing their best and truest interests BY
inspecting the Sun. it will be that whole columns
consist Of old advertisements, stuck in to fill up space
while other columns contain silly love stories instead
the important Of the day. which they seldom publish
tithc day after.
These the facts-bu do not blame Mr.. Beach for
this decay. Necessity compels him-and necessity has
law He has neglected his newspaper entirely for the
last two has turned his attention. probably
what he thought better business. His place has been
changed into brokers' office, for shaving Jacksonville
notes. Ulster notes. and Malone notes. all known under
the of Beach leaves" He has also united with the
business ola money changer" that Of small shop for
the sale Of the cheap literature Of the day Probably he
has into these two kinds Of business in anticipation
ssring the Sun, which has suffered awfully
late from the combined energy of the other penny and
twopenny press in collecting early These facts
present the true of the to the public. There
can be no mistake the documents OF Mr. Butler and
Messrs Persse Brooksand henceforh the public will
know the cause why the Herald has become the principal
organ for the cash business advertising in New York
We leave all the credit business to the Wall street press
For the favors have received return thanks,
and hope by industry and independenceto merit
tnusnce hereafter Of the like kndnesses always with
thecssh in advance A merry Christmas to all
JAMES GORDON BENNETT.