The New York herald. [volume] (New York [N.Y.]) 1840-1920, 1842-12-28

To the Public.

To the Public.
In congraiuaiing readers patrons advertisers and
the public in general the glorious advent OF the ph
day of Lord and Savior sincerely assure them oil
the feelings Of gratitude that feel for the unexampled
support and patronage extended towards the Herald not
only during the last year but ever its establishment
IN May, 1885
In the space of time tina, has elapsed since the organza
ton of this establishment no newspaper ever passed
through such fiery trial OF attacks, abuse bels and
atrocous calumnies have experienced Yet in the
midst of such prospered to our
hearts content and every obstacle made our
progress We have at this moment the largest the BEST
aud the most respectable circulation of any newspaper
Ne,c Yerk-apd our advertising patronage is great
that we have difficulty find for the favors of our
generous patrons.
In proof OF this annex the following documents
which speak to the mind at once =
NEw YonK HERALD Sun OFFICE, .Y,}
Nrssns. PrnssE s. BRoOKs: Mr. Hv BurInn -
Please to deliver at the Please deliver at the Sun
Herald Office, New York Office, N. Y. fire hundred
Screen hundred and ty reams of paper per Desk, for
redms of tn small months from the 18th of
sized paper % s2 FOR the October ls42 to be of this
Daily Herald. quality, size and weight, the
Also 60 per peek of to be paid for in cash
the large sized 81 Sea6 for the every two weeks.
Weekly Herald for year NJ. Y. BEACH.
from this date to be quail accept the above order
ty equal to this specimen and to furnish the pa
ss, he %fs for s Ss
week. Aug. 81. Isa2.
MJAMEs G. BENNETT Witness, NJ s. BEACH
We accept the above
derand will deliver it as di-
PERssE BROOKS.
No. 81 Liberty street.
s SAMUEL hG srs.s, Witnesses
1t has been well known that the Sun newspaper in
sequence of its cheapness had for several years the largest
circulation in New York This circulation from obvious
causes, has diminished very much of late, and is
hardly half of what it has been in former years As
ural its advertising patronage has diminish
ed in like ratio may be by looking its columns
The evidence the decline in its circulation is exhibited
in the contract with Mr. Butler published by Mr.. Beach
himself contrasted with contract made with Pcrsse
Brooks Now, Mr.. Butler like Persse Brooks, is q
highly respectable and good paper Manufacturer
although the paper he furnishes to the Sun is ola cheaper
and OF quality than what we have nvaria
bly, used for Hei add 1t evident from these contracts
that about one-thrd paper per week than
Mr. Beach of the Sum- and accordingly circulation is,
in the ratio extensive The nature of this cir
culaton is also different.
The Sun crculaes among the poor principally but
ours among the higher and educated
lary the clerical financial, literary, and commercial
Our advertising patronage has also increased muchas
naturally do among business and intelligent peo-
pe capable Of seeing their best and truest interests By
inspecting the Sun, will be that whole columns
consist of old advertisements stuck in to fill up space
while other columns contain silly love Stories instead Of
the important the day. which they seldom publish
till the day after.
These the cts-but do not blame Mr. Beach for
this decay. Necessity compels hm-and necessity has
law He has neglected his newspaper entirely for the
last has turned his attention, probably to
what he thought better business. His place has been
changed into brokers' Office for shaving Jacksonville
notes Ulster notes. and Malone notes. all known under
the of" Beach leaves" He has ase united with the
business ola money changer" that of small shop for
the the cheap literature of the day Probably he
into these kinds Of business in anticipation of
the setting OF the Sun, which has suffered awlly Of
late from the combined energy Of the other penny and
two-penny press, in collecting early These facts
present the state of the to the public. There
can be no mistake in the documents Of Mr. Butler and
Messrs Brooks-and henceforh the public will
know the why the Herald has become the principal
organ for the cash business advertising in New York
We leave all the credit business to the Wall street press
For the favors have received return thanks,
and hope by industry and independence to merit
tinuance hereafter of the like kndnesses always with
thscash in advance merry Christmas to ALL
JAMES GORDON BENNETT.