Daily Richmond Whig. [volume] (Richmond, Va.) 1840-1842, 1841-04-02

and heavy expense In commissions to Go
leetors.
Iron London New Monthly Magazine for the pre'e'
THE FRENCH p r Ess.
Here, in a warm, quiet country dining room o
a very large, and not less brightly polished mahog
any table are spread before the English "Times
newspaper and the French National" What
difference do not mean in their politics, style
objects. usefulness, or end but what difference il
their dimensionsl The number Of the "Times
now before me is that Of February !, lS4l; sid
OF il measures Ave feet eleven inches in width, an,
twenty seven inches IN length, but being printed OF
both Sides contains OF course eleven feet ten inches
of printing in width and hfty-fou nchesn length
The paper consists of forty eight columns, OF which
twenty four are devoted 10 advertisements, and the
remaining twcnty-four to politics, news, parliaaen
tary debates law intelligence, controversies, cor.
respondence, trade, finance, the public funds, mar
kets, births, deaths, marriages, and miscellaneous
matters. Each Of the advertising columns IS made
up, on an everage of PAL lines, or total Of 1874
lines devoted in days paper to advertisements
pleasant hearing and not less pleasant picking
this, to the propretorsl Then each OF the non al
vertising columns contains an average Isl lines,
or 1924 devoted each day to genetal purposes (no'
less pleasant hearing this, nor less pleasant picking
too for the lovers Of newspapers who begin by read
ins the title ola journal, and who only conclude
when they have arrived at the name OF the printer
But what is awful than all this, Is the quanti-
~ of letters in this newspaper OF only one day;
1.-THE number Of days in the year which the Times
appcars) will present no less than I56 046 use 776
letters every reader OF hitj 'urnal may persue
in the brief space Of twelve calendar months. Who
would dare after this 10 say, that such readers are
not men of letiers2
But | must turn to my dwarhsh friend of the
National. BY the side Of the Times U hope the
Paris republicans will pardon the eomparison) 1t
looks very much like its pocket-handkerchef or It's
finger napkin. The redoubtable National mea-
sures twenty five inches in width, and fifteen in
length; or, Is also printed on both sides OF the
paper. total OF fifty inches in width, and thirty in
length of letterpress. IL contains twelve columns;
aud on average, Of l40 lines to each column,
1850 lines in each days journal Each line is made
up average, Of fifty letters, and therefore each
number possesses "a. 400 letters; lie. in the
of the year las the National is published 562 day,
and not 3l3. the Times, in twelve MONTHS to-
tai OF 80, $50 500 letters mot quite one fifth of the
letters in the Times. Alas! alas! fquanftn is TO be
the standard Of the literary character of the readers
ola paper, inasmuch as have pronounced the rca-
ders of the Times TO be men of letters, cannot
but fear that those Of the National are unettered
men.
The advertisements OF the Times, il ESTIMATED
at one shilling per line on average, must yield in
the course OF the year no less sum than 90, 500l
while those of the National, taken at the rate OF
shillinss per line on an average, most certainly do
not yield 20O0i. nor anything like it. This is
TO torty-hve. The Debats can boast OF much
larger advertising income, perhaps Of 90O0L,
one To ten when compared with the Times. The
Debats, Presse ard Steele, gain the most by their
advertisements but so little is advertising understood
in France, that the Times could eat up all the
French Lilleputian advertising papers with the
least imaginable difficulty, before breakfas'.
The Times Journal, with its hundred and fifty
six millions OF letters in year costs its subscribers
the paltry sum of Go los sd whilst the National
with its thirty millions of letters the same period
IS sold 70 subscribers at the sum of E3 IS. If the
principles of common multiplication, or the rule of
three direct applied to this subject either the
raadar 0f he fnrf hatr Of La,
ters ought TO pay l6 per annum, instead Of 81. los
Sd, which that paper now only costs them; or else
the readers Of the National for their thirty millions
of letters should pay fl 6s. Id per annum ins,esd
of the present subscription of .R3. As. Who will
set the example Of changed
The circulation OF the Times is, according to the
best evidence possess, about $500 per diem, or
5,i64 $50 per annum. The circulation OF the Ma
uonal is 1000 per diem Ia few or less,) OF
LAS. 900 in the course OF year.
But is time to terminate this comparison OF di.
mensIons, quantity profits, and circulation of these
two opposite prints, and examine some of the other
French journals with reference likewise to their
statistics. The Moniteur is long, narrow and uply
Something's when the Chambers are sitting and the
ordeIwinded orators forward their written speeches
TO its short-hand that they may be reported
with accuracy, this government organ makes in
thickness a small volume. At othsEllmes, when
there are no Chambers and no official documents
the first page Of the Times contains more letters
than do the four pages Of this Official print. The
IN Difference, tits said TO the quadruple alliance and
TO the Interest which would thereafter be taken in
the debates Of the British, Spanish and Portuguese
parlIaments or cortes; but suspect that whilst it
hes doubled It's expenses, il has by no means quad
Tppisd its subscribers. The Debats contains about
as many letters as two pages Of the Times instead
of eight. its advertisements are more numerous
than those Ofsny other French Journal of course
always expecting those devoted exclusively to adj
Verusng. OF these there are more than one hum.
dred IN the departments, and there three adVer
Using prints in Paris; hut the ancient nd i'm
pOrant is the Peutes Affiches. These was time
when this print had its eight or ten Advertisements
per diem, whilst now 1t has nearly as many hu:
dreds. IL is classified into advertisements relating
10 property TO sales, and letting Of land and houses
judicial advertisements, sales by auction, objects
lost and found, servants professors seeking places
and masters desiring servants. but never are books
announced in this commercial publication The
rate charged for advertising s cheap; and as the
distribution Of the Petites Afhches is immense ad-
vertsers are sure OF hnding pretty maid Of all
york, young and charming governess, and de-
sired even wife Of certain age, with dot to rem
Ger her the more acceptable. There have been few
EPeculatons in France, at least in modern times SO
advantageous 10 their founders the PetiLes Aft
ehes. OF course its good fortune has led others To
initiate u, and the Gratis is an advertising print
which is circulated grat1itously in Paris very lar.
gey in order to induce the public to advertise ID
its columns
The quack doctors and dentists Of that amusing
people advertise much more than do our English
Charlatans; and quack medicines both Tor teeth and
toes and lungs the pile articles of French
advertising papers. The characters Of French and
English advertisements different as the genius
az the people.
Look down The columns OF The Times, beginning
at page ], and terminating at page 8, and what do
we sect Steam boats and merchant vessels 10 all
parts Of the habitable globe commence the 6rst co.
lum Of the first page and sales by auction Oil up the
astcolumn OF page g. But where are the steam and
shipping Advertisements in a French piper7 They ave
not 90 he found. liza French steam boat proprietor
should thus eTpend potion ofhis cal tal or income
he would be stigmatised as san Anglais and that
would be enough to condemn his enterprise. French
advertisements 10 the daily political journals con-
SYST of boR-bOn shop announcements Of new II.
queurs, Of quack doctors, new condiments. novel
trusses, inalihle cures foe govt. asthma ringworms
and other equally agreeable compsnns Of the worn
out rake, or the badly brought up infant. Then
come "ClOgs 10 preserve the feet from damn y
Bears grease 10 keep the hair from turning crew.
dyes 70 dye those white hairs black which have
dared ~ spite Of the bears grease TO become refrae-
tory" wood sold by the Pound-weight, as dry as
sawdust, and all Of certain dimension" Crsosote
"a burn the teeth out, AID make the throat q gas
mandatory" Eau de BOtot," to render the breath
~ pure Ms the perfume Of rosemary: "Pommado
Melainocoms" 70 put bald heads out ofsfasbon in a
few hours; "ChocOlat Yoltairer 70 suit all stomachs
please all palates, and improve all constitutions;
Pate de Lingston," or, in vulgar English snail
nHNNm IN -