The Middlebury people's press. [volume] (Middlebury, Vt.) 1841-1843, 1841-10-19
PEOPLES PRESS.
Tuesday Morning, Oct. 10, IS4l.

I+ApvERTrslYG.-Am our labors and ex
penses in charging our sheet, and extending It's
circulation, we have INDUCED the hope OF more
profitable advertising patronage than we have
hitherto enjoyed. But in this we ave fallen far
short of what we considered very reasonable
expectation. Business men must see the supe'
rior advantage of advertising in a paper which
has attained circulation through almost every
street and corner of the county. The slender
benefits Of advertising in papers of limited cir
culaton, 10 which alone they could hitherto re-
sort, should be no criterion in relation 10 the Peo-
pies Press, in its present condition. The same
reason which induces a merchant or mechanic
! TO Lail his sigu over his door, should influence
him 10 place his advertisement in paper, which
exhibits bis business weekly TO The whole county.
No one should have The vanity TO believe that
his emplnymeut is so well known 10 need no
further publicity; nor should dealers expect that
e .ery customer vino comes into Town would be
likely to make voyage Of discovery TO find his
store or shop the aticles he has TO sell, unless
his name has before caught his eye. In our hum
BILE opinion, one reason why the business OF
Niddeburr has for years been depressed has
been the reluctance of our merchants and me-
chancs TO advertise, and the want of paper,
VIII CHI could afford medium Of communication
TO large portion of the people of this vicinity.
They and their employments have been hitherto
hill under bushel, whose circumference COM
prscd hut few mics of territory about them.
Notonety, and not obscurty, should be sought
by those whose incomes are ever 10 proportion 10
the numter Il tieiI customers. Business men
must hang out their signs in the columns of the
Peoples Press, if they wish to see customers
| focking 10 This market from beyond six miles
square. The older dealers must not fater them
selves that they can command universal atten-
ton as a matter Of course, nor should they scout
every enterprizing young neighbor who should
endeavcr To enlarge he sphere Of his operations
by advertising, from fear decomposition in the
business they have so long monopolized. Those
who m ght be dlssuaded from this course 10 avoid
expense, should recolect that probably the secur
! ing Of single customer, Ut the additional sale OF
single article, would balance the account in ia
vor of the practice; while possibly, by expcnd-
irg sw dollars in this way, they might increase
their list OF customers by Scores and pocket hun
dreds of dollars by their trade
! MCLsoD TRIAL IL AcoUITrAL. The papers
are filled with the testimony at leangth il. the
case of Mcleod. We have not transferred it
to our columns at the expense of all other mat.
ter, foreseeing that the trial would be closed
before We could have waded half through with
detailing the evidence. In absence of all
suspicion of unfairness in the trial, community
must be chiefly interested in learning the re-
suit. rather than sitting the testimony which
lead TO it. The case of this Alexander Nc.
Leod derives its consequence from its bearing
upon our foreign relations, rather than any
more than ordinary Importance to be attached
TO the individual implicated. The evidence
Is quite contradictory. Several Witnesses
have sworn 10 the boastful acknowledgements
of Mcleod, that he was present at the attack
on the Caroline. No one however on board
the boat at the time, attempted 10 identify
Mcleod except Capt. Applcby who stated
that he thought he ,cas the man rho made
thrust at him. Several witnesses testified that
they saw Mcleod at Chippewa from whence
the expedition started. Parks state, that he
saw Mcleod embark, and Drown, that he re-
cognlsed him among the men when the boats
returned and landed. When the testimony
on the part Of the prosecution rested, an alarm.
ing case had been made out against the pris-
oner. But the aspect of affairs was wonder.
fully changed after proceeding with the
evidence on the part of the respondent. The
commanders of the several boats who went out
dePosed, that Mcleod was not in his boat cx.
cept Capt. Drew wao refused to be examin.
ined On the ground that the Americans had no
right to try british subject under the circum-
stances, stating however in his letter of refusal
that Mcleod was not in his boat. This
was confirm ed by Edward iceland. who was
IN Capt. Drew's boat, and testified that Nc.
Leod was not aboard. The following letter will
exhibit that portion of the defence containing
the most conclusive evidence of an abb, and
leaving little room for conflicting opinions in
relation to the guilt of the respondent. The
jury required but twenty minutes to satisfy
themselves with rendering verdict of not
gully. Except the sympathisers none lament
this verdict or doubt its justice. There is no
indications of any design 10 lynch Mcleod.
We are told he passed through Lake Cham.
plain last Saturday.
Correspondence Of the N. Y. Times & Star
UTICA, FRIDAY eve'g Oct. s.