Herald of the times. [volume] (Newport, R.I.) 1830-1846, 1841-11-18
ApvERTIslNG.

That old subject is positively one OF
the most important that can be kept be-
fore the public, and il is purely upon
this consideration that we again recuf 10
II, after having before so often laid open
its merits. in any large and crowded
community, n highly valuable and de-
serving uadesmaD may remain unknown
and inulilo for years without advertising,
while, IN as many days, by simply aJvcr-
Using his name before the public in the
usual manner, he hoals at once into no.
tice, and business flows in upon him.
Nor can man be SO widely known or.
81 we'll established as To let adycr.i,ino
fall into neglect for if he does, he will
soon iind himself dropping into Oblivion,
behind tho crowd Of aspirants who are
constantly elbowing into the front ranks
20 catch popular attention. a man may
have a sign on his house, and feeling 10
honest confidence in his merits, and a
fair hope at public appreciation, he may
suiirr retiring sediments To prevent his
Haunting his name abroad in the daily |
prints, but so sure as he falls into this er-
TOr, SO surely will he be passed by unhcc-
ded. Every nan whose bread depends
upon his business should remember that
perhaps, out OF one thousand persons,
who, in the course Of day mny have
need 10 trade with him, only one may
happen To pass his door; while the first
thing every man does who is in search
OF another TO deal with is too look into 4
the morning paper, which is a sort or
daily city directory, in which every busi-
ness man should have his name re egister- |
cd.
However worihily man may be
known in his own immediate neiphbor-
hood, he cannot widen the circles OF his
trade without resoriiog TO tn medium
popular usage has made Indispensable. -
Ii IS downright and most obstinate fact, II
that trading man is nobody unless his
maine IS IN the newspaper. With the
great mass (nnd every shrewd discerncr
aims of course at the largest fock) it he
tokens an entire absence of enterprise
and deserving when any dealer is moi
known IN the newspapers. II is, in fact
the measure by which business people
are scanned and estimated b. 'he public II
md he who il not as prom ut in print
as his neighbor, may depend upon pro-
porilonably shorter share Of popular con-
siderstion
This is no puff for our business, but u
beneficial article for business readers
Our own advertising patronage is not on
Iy oil that we can possibly desire, bu,
We find ourselves perpleXed continually n
10 find room for the business brough, us
Il NIL ,.yha "A,
and wide awake enough to know the truth
OF all this, and profit by it daily, but still
there are numbers to whom the reading
Of this will be an invaluable benefit. II
advertising is TO trade what steam
is to machinery ?'-we quote from our
selves remark that every paper IN
America has echoed We are address
ing those shy, transformations, unsophis-
uca'ed people, who look upon advertising
as n sort OF notoriety; an old notion that
stands in the way of busting enterprise,
and which is now fast vanishing into OBJ 4
lvion. The main spring Of commercial
activity is the press. Put that down
Tor another "wise saw" We want 10 :
shake up the shy ones, and let them /;
know how much NAV be lost bv simply !,
egleciing the means employed by the I,
more driving forward sort of people. a
popular newspaper goes into many thou
sand hands, and mans name becomes 9
familiar every where. Strangers seek \
for him, and every body knows where to
find hun. All this is done at a Ear less ,
expense than is paid for the most ordinary |
sign TO put over the door, and which j. =
seen only by such passers Of leisure as
have time To cast their eyes about them
n9 they walk. The sharp ones are ma
,ng money enough by their attention to ,
his point, and we Just give fiendly +
Wink to those who are not yet wide a
~ake.-.N o Picayane. =