Burlington free press. [volume] (Burlington, Vt.) 1827-1865, 1841-01-01

cusomcrs People of course like to purchase und
these circumstances, and the system Of advertising
assuring them that such circumstances exist in this
particular shop they select it accordingly. Such are
the opinions of the old tradesman alluded to, and they
are certainly supported by factfor whenever an ex-
snsve or regular system of advertising is practlced
and no backdrawng or uncomfortable circumstance
exist it usually seen to be attended with conslde-
rabe share of success One feature in the philosophy
of the subject must be carefully attended to- faint
and unfrequcnt system of advertising does not sue
eeed even in proportion "Drink deep or taste not the
Pierian Spring"
Our observation fully corroborates this theo-
~. As general rule, within the circle OF our
acquaintance, those who have advertised freely'
have been most successful in trade. There is
now and then an instance, to be sure, where
from local circumstances, or the fact that there
was no competition in a particular branch OF
business, man has set himself down with a sort
Of "devil-may care" philosophy, and been sue
cessful. But they are only exceptions; and
then, pretty generally, from the fact that they
consider custom matter of course, grow lndf-
ferent about it, become less accommodating,
keep poorer articles, and are ultimately sup
planted by some more enterprsing rival.
Among many striking illustrations Of the rule
quoted our friend Howard, of the "Cheap
Cash Store" furnishes prominent one. Does
any man ask the secret of his success! We
reply, it is advertising, and its concomitants, to
wit: industry, attention, civility, &c. Always
at home, always smiling, and as ready to sell
penny whistle, as Brussels carpet. Pray.
who has not read Towards advertisements,
and who that has read them, but has felt sort
Of itching desire just to call and sect All. and
who that has called to crafty his curiosity, but
has been so civilly received as to deem it quite
uncv to 90 away without buyng-though it
would most certainly not have been so esteemed.
We seldom call at Howard's-and for the obvl
GUS reason that our "grl' will trade no where
else. So, to keep peace in the kitchen, we as
sign over this page Of our ledger and, at the
end Of the year, find the account nicely balanced
with silks and ribbons for kitty"
But, as might naturally be supposed, one
who wins his way to wealth through the good
will Of his fellow men, must necessarily reflect
the graces that inspire him. Hence, our friend
has always an open hand for public improve
ments of every kinda ready dollar for this or
that charity,-and any one who will call at the
"Grand Bazaar" to-day, about twelve, will see
four or five hundred little urchns from the high
ways and cutters, filled with as much happi-
ness as small vessels are capable Of containing.
Nor is this all. Read the following
H. B. STACY, Esq Editor Free Press.
Dear Sir-Please accept the TURKEY here sent
as New-Ycar's remembrance, which | hope you |
may with your family sit quietly down and cat in |
peace and hankiuness Tor the of abOrs past
resulting in gross errors corrected great vital national
principles achieved, and the OF the people sus-
tained from usrrpaton whereby they may still be |
allowed to read your Free Press and buy Goods |
where you have often told them they could your
Dec. lSi0 Friend HOWARD'S.
Think OF that master Brooks! 1t weighs |
sixteen pounds and is fat in proportion. Don i
talk to us about preaching! There S nothing
like ADVERTISING to inspire man with moral
graces; and give US faith say we, that proves
itself by works. In compliance with the re-
quest, we shall, at high noon to-day, "sit qui-
city down in peace and thankfulness with our
family" and further discuss this subject in de-
tail not forgetting to drink the health Of our
old patron in glass of the real log cabin brand.