Daily Richmond Whig. [volume] (Richmond, Va.) 1840-1842, 1841-11-11
THE POWER or ADVERTISING

writer in the ackwood seems TO have a very
favorable opinion of the power Of advertising. H'
says that nothing is so well established the fact
| that advertising will do anything, No imposition !:
so glaring, no quaskcry so apparent, no humbug 81
gross and palpabe, which may not be turned by al
enterprslng ie low TO account, through the medium
OF the newspapers Not only DO the trades, bu
the professions, this mighty letter Of inuoduc'
| ton your lawyer puffs his book, and the physi
can his treatise, as you imagine, bu: the fact and
truth is, the learned gentlemen are advertising them
selves: the sale of the book Is not the object, but
| the sale of the man.
lie then proceeds to illustrate the matter by sta
| ting casc-that Of late London Assurance
| Company. This infamous concern was got up by
/ servant out OF place, aided by one or two other
desperate men "upon town." BY some means OF
other, forging references IN all probability, the adj
| veniurers gained possession of good house in n
highly respectable eishboThood; the bait offered
| that many headed gull the public was some consl-
derable abatement OF the usual premium OF similar
establishments, which 1t was easy for those to offer
who never intended TO pay. The light artillery OF
the newspaper did the rest. Indifferent nS the
pubic may be TO n few announcements IN the pub
Inc prints The reterduon Of advertisements IS ever
sure 10 succeed; and succeed did Ia this particular
instance so well, that the mIScTedns, after plumber
ing unfortunate creatures the tune OF eighty
or hundred thousand pounds, dscamped beyond
the reach OF the law, and are now laughing at the
simplicity of their victims"
sit IS" he adds, upon the newspapers that the
various tribes of Quscks in medicine depend for
their subsistence; what they offer for sale, though 1t
be the genuine sliriT OF the a.chymlss, dirt pills
does not matter lackstraw; the point Is how much
can they afford 10 spend Ia advertising. Advert
s.ng is like law-the longest purse wins all"
THE CENSUS.
The Editor of the Cincinnati Chronicle has been
examining the six returns of the Census, taken At
intervals OF ten years each, since the adoption Of
the Constitution. The investigation show some GU
rious facts:
|. The population OF the United States increases
exactly 81 per cent. each ten years and dou0 es
every twenty four years. The law is uniform
and permanent, that when applied the population
Of 1890, and brought down TO the present time II
produces nearly the very result as shown by the
census Of 1910. And thus we may tell with great
accuracy what viii 6e the census OF 1850. Il viii
be nearly twenty three millions.
?. But although this is the aggregate result, II is
by means true OF each particular part OF The country,
for New England increases al the rate OF IL per
cent. each ten years while the north western states
increase 100 per cent. IN that period.
3. The slave population increased at 50 per cent,
but since at less than 2j per cent The free popu-
lation have, however, increased at the rate OF Sc
per cent. At this rate, therefore, the difference be-
tween the free and slave population Is constantly
increasing.
4. Another fact is that the coloreG population in
crease just IN proportion TO the distance south; and
that slavery Is certainly and rapidly decreasing IN
the States bordering on the free States.
This state of things continued, would, IN half a
century, extinguiSh slavery IN these States, and
concentrate the whole black population OF the Uni
ted States on the Gulf OF Mexico, and the adjacent
States on the Southern Atlantic.