Sunbury American and Shamokin journal. [volume] (Sunbury, Northumberland Co., Pa.) 1840-1848, 1841-06-12
ASTONISHING INCREASE.

Printers, Baltimore, Md.
ASTONISHING INCREASE.
FOUR THOUSAND NEW SUBSCRIBERS
IN TWO MONTHS -!
WHEN we first purchased the old and well
known establishment of the
Saturday Evening Post,
we stated that the paper circulated widely a.
mong the steady, reading portion of ihe United
States, that we catered upon our hbors with full
confdenc, of the future. Our success has since
been beyond our most sanguine expectation, as our
weekly receipts overhalance those of any coen,po-
Iary Iaper. Our list has continued TO swell up,
with unexampled rapidiy, and we have the conf
dence, that at the present rate OF increase, we shall
be enabled III few months to boast of more than
$4,000 subscribers When we commenced our
labors, announced distinctly, that The tone of the
paper should be decidedly moral, and that nothing
shou d I've admitted into columns, which the
most fasidous father could disapprove of, aud de-
term'ned that as an approved Family Paper it
should not contain q paragraph, with the spirit of
which parent would not wish to have daughter
familiar, and we therefore, with this view, snnoun
ced that no theatrical notices should appear in
columns, and that we should be opposed TO theatres
as things calculated TO njure the healthy action Of
an honest mind,-as creative of exhibitions demo-
ralizing in tendency, and fearfuly pernicious in
fact. There were not wanting blusterers, who
made great parade of opposition. and Croakers,
who predicted our speedy downfall, but we threw
ourselves upon the sober, rational and experienced
portion of the people Of the United State. for sup
port, and we have been nobly sustained.
We thought and expressed the opinion, that
however careless many might be upon this subject,
that few, even If they did not entirely dsapprove
of such entertainments, cared about having the
gross details forever paraded before the eyes of
their children, and the sickening and nauseating
eulogy Of all kinds Of characters made familiar TO
their minds.
We determined also, tha, while the paper con.
tinued under control, 1t should be strictly neu
trail in politics. and that and literary jour
nalists We had nothing TO do with the matter this
determination has been strictly and rigdly adhered
To, and while we shall continue TO give our renders
such public document as may be deemed of inte-
rest to all, and such history of the progress of
political events, strictly in keeping with
duty, and the character of the paper, we shall STU
diously and thoroughly avoid any contamination OF
parlizan politics.
The paper is now printed in new and beauti-
ful type,-has received the praise of many editors OF
taste, as rhe handsomcst family sheet in the Union
Our efforts have been directed to the combining
of beauty and simplicity with utility and taste.
The Post is printed on a stout white paper, rem
deTing II neat and durable Tor hlIng.
In addition to these efforts toward perfection in
the mechanical department, and exterior OF our pa
per, no labor, and no cost been spared in the de-
veopement of intellectual strength. The present
variety of Interesting tales, original, from foreign
and domestic magazines, together with the valua-
BILE contributions Of our own circle of literary
friends will continue TO give interest 10 the paper
while every thing important and worthy OF note that
happens in the Old World or the New, shall be
collected and colated for the taste Of oui rea-
ders.
The Ladies' Department shall always be choice
and select and shall receive strict attention. while
such things may interest our Juvenile readers,
and that important and large class of our readers
the Farmer will not be overlooked In order to
crafty, as much as possible, the laudble desire of
our country readers, portion OF our attention will
I've devoted 10 the collection and diffusion of such
News, Memoranda, Tables, Facts, Hints, &c. as
may seem important To agrlcuuriss, aud the pop
uation resident without the confines of our great
cities. The state of the markets and the 1uclua
tous in the prices, will be regularly and what is Of
more moment, correctly given.
We have ever been opposed to the constant
hlus,er and parade made by some editors, about
the excellence OF their papers, and have resolved
that the Saturday Evening Post, shall be conduct
ed, as TO speak for itself,
Our readers will always find in its columns the
earliest and NEST authentic information, as well as
the most choice and entertaining literary matter,
We hrve totally discarded the system OF filling the
paper with quack advertisements, but prefer giving
our readers from week to week, entertaining read
lug matter.
AID we feel assured tha, we shall be no losers
thereby, but few readers care about having paper
filled with descriptions Of these nauseatlng com~
pounds.