Sunbury American and Shamokin journal. [volume] (Sunbury, Northumberland Co., Pa.) 1840-1848, 1840-11-28
A Asroxnsr,IxG INCREASE.

/. ASTONISHING INCREASE.
FOUR THOUSAND NEW SUBSCRIBERS
IN TWO MON rHS!!!
WngN we first purchased the old AMI well
known establishment Of tue
Saturday Evening Post,
we s,a'el that the paper circulated widely a.
mong the steady, reading portion of The United
States, that we catered upon lbcrs with full
confdsnc, of the future. Our success has siuce
been beyond our most sanguine expectation, as
weekly rcctip;s overbalance those OF any cotenpo-
rary aper Our let has continued TO swell up,
with unexamplcd rapidity, aud we have the conf.
dcnce that at the present rate OF increase, shall
be enabled IN few months to boast of more than
$4,000 subscribers When we commenced our
lab RS, announced distinctly, that the tone of the
paper should he decidedly moral, and that nothing
shou d I've odmtted into our columns, which the
most fasilous father could dsapprove of, aud de-
term ned that an approved Family Paper, it
should not contain paragraph, with The spirit of
which parent would not wish to have daughter
familiar, and we therefore, with this view, announ.
ced that no thcatrici notices should appear in
columns, and that we should be opposed TO thedtres
things calculated to injure the healthy action of
an honest mind, AS creative of exhibitions demo-
fact. There were not wanting blustercrs, who
made great parade of opposition. AMI Croakcrs
who predicted our speedy downfall but we threw
ourselves uCon the sober, rational and experienced
potion of the people of the United State. for sup
polt, and we have been nobly sustained.
We thought and expressed the opinion, that
however careless many might be upon this subject
that few, even if they did not entirely disapprove
of such entertainments, cared about having the
gross details forever paraded before the eyes of
their children, and the sickening and nauseating
ealoey Of all kinds of characters made familiar to
their minds.
We determined also, that while the paper con.
tinu,d under control, 1t should be str city
trail in politics and that as news and literary jour
nlljsis We had moth ng to do with The m,ttcr this
detcrm alton has been strictly and rigdly adhered
o, and while we shall continue 10 give our re I'd, rs
such public document may hc deemed of nte-
rest TO all, and such history of the progress of
political events, strictly IN keeping with our
duty, and the character of the paper we shall stu
dilusy and thoroughly avoid any contamination of
parliz politics.
The paper i. now printed in a new and beaui-
fu type,-hls received the praise of many editors of
rste, the handsome,t family sheet III the Union.
Our Efforts ave leen directed to the combining
| Of beauty and simple ty with utility and taste
]
| dering it neat and durable for filing.
| In addition to these efforts toward perfection in
! the mechanical department, and exi rior OF our pa
! per, no labor. and no cost been spared in the de-
vclopcment of ntell, ctual strength. The present
variety of interesting tales, original, from foreign
aud domestic magazines, together with the valua-
! bic contributions of our circle of literary
! friends will continue 10 give interest 10 Ihc paper,
! While everything important and worthy ofnoc that
4 n i ~. -.
collected and colIa,el for the taste of ouI rea-
| d,rs.
The Ladies' Department shall always he choice
and scltct, and shall receive strict attention, while
such things as may interest our juvenile readers,
ana that important and large class Of our readers
the Farmer will not be overlooked. In order to
crafty, much possible, the laudibe desire OF
our country readers, portion of attention will
he devoted To the collecti n and diffusion OF such
News, Memoranda, Tables, Facts, Hints, &c. as
may seem important to agrcultursts, and the pop
ulation resident without The confines of great
cities The state Of the markets and the huc,ua
tous in the price., will be regularly and what is OF
more moment, correctly given.
We have ever been opposed to the constant
bluser and parade made by some editors, about
the excellence of their papers, aud have resolved
tha, the Saturd Evening Post, shall be conduct
ed, to speak for Itself.
Our re rders will always Fl in its columns the
earliest and mcst authentic information well a.
the most choice and ,ntcItaining literary matter
We hrve totally discarded the system OF filing the
paper vi qusck advertisements, hut prefer giving
gu readers from week to week entertaining T, AL
ing matter.
And we fe assured that we shall be no loser:
tn rehy, hut few readers about having pll e
filed with descriptions of these nauseating cons
pounds
'bo p,s will ba C,yn o.