Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1840-04-10
Next Double Sheet.

On Monday morning next, we shall issue next
double sheet. On that day we shall republish all
the necessary nformation with the map of the city,
required to go into the charter election on the
ceeding day, Tuesday, which is election day. In
the interval, up to that time, changes may be
made in the Inspectors, polls and other Matters
All these changes will be embraced in our Monday
double sheet, together with the news of the two
previous days.
The publication of these double sheeted Heralds
IS forced upon us by the great increase of adver-
Using patronage, which of necessity entrenches
upon reading columns. The revolution in the
newspaper press has been rapid during the last
year, and the particular growth of the Herald, so
great and quick, that we shall be compelled, in
a short time, most probably, to publish the
4" London Times now does, double sheet each
day AT this moment the aggregate circulation of
the New York Herald, in New York, throughout
the Union, in North and South America, and over
all Western Europe, is greater than that of any
paper in the knoscn ,corid and if we were to est-
mate circulation by the number of different per-
who peruse the Herald it might be stated to be
one hundred h'usand per day. For it is well known
that this journal,-unlike the cheap penny papers,
the large winding sheets, large quantities which
trash are merely purchased to teup tea and sugar.
is always rea;. Sy many perse.s IN succession and
preserved for future reference, with equal care
and creums pection. In many cities and towns we
know that the Herald passes from hand to hand till
il is nearly worn out-and then acquisitions are
made upon us to furnish the deficient numbers to
make up files for binding and preservation.
The rise and progress of the Herald is one Of the
phenomena of the present reading age. Other pa
pers may attain Temporary circulation and patronage
by acedent-by the want of rivalry-by mere pri-
GRITTY Of existence. The growth of the Herald has
been in the teeth Of all kinds of opposition, insult
combination, and frauds. Finance fanaticism, poll
tics, trade, fashion, vice and Righteousness have all
combined to cry it down. and to arrest its progress
There cries have only served to give it wider cir
culation- commanding position and a more
permanent, moral and intellectual influence in every
relation of life. Why have we been so successful!
Because hare struck of the eternal key notes
of the human heart-and nothing that ignorance or
folly call TO its aid arrest progress,
curta our growing influence. Other trashy prints
may enlarge their dimensions, and let out hem in
their pettcoats, but the prosperity Of the Herald
does not depend on its size its dimensions. Ii is
an original, intellectual rower-an element among
the elements Of civilization, and the enlargement of
Its sheet only indicates the enlargement of Of
those bright ripping circles Of civilization and re-
tellectusl and moral power.
So rapid is the Intellectual growth Of this metro
polls and this couatry, that shall be forced
10 issue double sheet every day, in order to keep
pace with the demands upon our columns BY cores
ponden4 for news, and advertisers. In 1872 the
"LondM Times which now publishes double
shestdaily, only small single sheet, about the
size of the present Herald, but not containing
two-thirds Of the quantity Of reading matter.
New York is destined to be the greatest city in the
world, and legitimate consequence, that daily
newspaper which is conducted with proper energy,
with the requisite intellectual and moral power, will
in time become the greatest paper in the world.
That paper we mean to make the New York Herald.
Forget not that next Monday the next double sheet
will he issued-price two cents. Send in your ad-
vertisements in time. We shall issue about 5000
copies.