Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1840-04-11
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Next Double Sheet.

On MONDAY morning next, We Shall issue our heAt
double sheet. On that day shall republish all
the necessary information, with the map of the city,
required to go into the charter election the
ceeding day, Tuesday, which is election day. In
the interval, up to that time, some changes may be
made in the Inspectors polls and other matters
All these changes will be embraced in our Mondays
double sheet, together with the news of the two
previous days.
The publication of these double sheeted Heralds
is forced upon by the great increase Of adver-
Using patronage, which of necessity entrenches
upon reading columns. The revolution in the
newspaper press has been so rapid during the last
year, and the particular growth of the Herald so
great and quick, that we shall be compelled, in
short time most probably, to publish as the
" London Times now does, double sheet each
day. At this moment the aggregate circulation of
the New York Herald in New York, throughout
the Union in North and South America, and over
all Western Europe, is greater than that of any
paper in the kno,cn porld and if we were to esti-
mate circulation by the number of different per-
who peruse the Herald it might be stated to be
one hundred til ,usand per day. For it is well known
that this journal, unlike the cheap penny papers,
the large winding Sheets large quantities ofwhich
trash merely purchased to teup tea and sugar.
is always read by many persons in succession, and
preserved LOT TcIeTenCe, Win eIudl
and cireumspecton. In many cities and towns, we
know that the Herald passes from hand to hand till
it is nearly worn out-and then acquisitions are
made upon to furnish the deficient numbers to
make up files for binding and preservation.
The rise and progress of the Herald is one of the
phenomena Of the present reading age. Other pa
pers may attain Temporary circulation and patronage
by Accidentally the want of rivalry-by mere pri-
ority of existence. The growth of the Herald has
been in the teeth of all kinds of opposition, insult
combination, and frauds. Finance, fanaticsm, poll
trade fashion, vice and RIGHTEOUSNESS have all
combined to cry it down. and TO arrest its progress
There cries have only served to give it wider cir
culation- more commanding position, and more
permanent, moral and intellectual influence in every
relation of life. Why have we been so successfull
Because zoe hare struck Of the eternal key notes
of the human heari-and nothing that ignorance
folly can call to its aid can arrest progress,
curtai our growing influence. Other trashy prints
may enlarge their dimensions, and let out a hem in
their pettcoats, but the prosperity of the Herald
does not depend its size its dimensions. Ii is
an original, intellectual power-an element among
the elements OF civilization, and the enlargement Of
its sheet only indicates the enlargement of some Of
those bright ripping circles of civilization and re-
fncnent, which have been brought about by its in
tellectual and moral power
So rapid is the intellectual growth of this metro
polls and this country, that shall soon be forced
to issue double sheet svery day, in order to keep
pace with the demands upon our columns by cores
pondents for news, and advertisers. In 1872 the
ssLondon Times which now publishes double
sheet daily, only small single sheet, about the
size of the present Herald, but not containing over
two-thirds of the quantity Of reading matter.
New York is destined to be the greatest city in the
world, and legitimate consequence, that daily
newspaper which is conducted with proper energy,
with the requisite intellectual and moral power, will
in time become the greatest paper in the world.
That paper we mean to make the New York Herald.
Forget not that next Monday the next double sheet
will be issued-prieet two cents. Send in your adj
refreshments in time. We shall issue about 5000