Sunbury American and Shamokin journal. [volume] (Sunbury, Northumberland Co., Pa.) 1840-1848, 1840-09-26

FOUR THOUSAND NEW SUBSCRIBERS
IN TWO MONTHS ~
WnEN first purchased the old AMI well
known establishment Of tie
Saturday Evening Post,
we stated that the paper circulated so widely a.
mong the steady, reading portion of ihe United
States, that we catered upon our Iabors with full
confdrnc, of the future. Our success has since
been beyond our most sanguine expectations as our
weekly receipts oyerbalance those of any coten,po-
rary Taper. Our list has continued to swell 10,
with unexampled rapldlty, and we have the conf
dence that at the present rate OF increase we shall
be enabled IN n few months to boast of more than
$4,000 subscribers When we commenced our
labors, announced distinctly that The tone of the
paper should be decidedly moral, and that nothing
shou ID be adm tied into our columns, which the
most fasdious father could disapprove of, and de-
term ned that as an approved Family Paper, i,
should not contain paragraph, with he spirit of
which a parent would not wish to have a daughter
familiar, and we therefore, with this view, announ.
ced that no theatrical notices should appear in our
columns, and that we should be opposed to theatres
as things calculated to injurc the healthy action of
an homes, mlnd,-as creative of exhibitions demo-
ralizing in tendency, and fearfuly pernicious in
fact There were not wanting blusterers, who
made great parade of opposition. and Croakers
who predicted our speedy downfall but we threw
ourselves upon the sober, rational and experienced
portion of the people OF the United State, for sup.
port, and we have been noby sustained
We thought and expressed the opinion, that
however Careless many might be upon this subject,
that few, even if they did not entirely disapprove
of such entertainments, cared about having the
gross details forever paraded before the ewes of
their children, and the sickening and nauseatinp
eulogy Of all kinds of characters made familiar to
/ their minds.
We determined also that while the paper con.
tnued under our CONTROL 1t should be strictly neu.
ra In politics and that news and literary Jour.
| nalisis We had nothing TO do with the matter this
determi alton has been strictly and rigdly adhered
! to- and while We shall continue to give our readers
such public document may be deemed of nte-
rest to all, and such History of the progress of
| political events, strictly IN keeping with our
duty, and tie character of the paper We shall stu
diously and thoroughly avoid any contamination of
pariiz politics.
The paper Is now printed in new and beaut-
fuI type,-has received the praise of many editors of
taste, as the hantsomest family sheet in tn Union
Our efforts have been directed to the combining
of beauty and simplicity with utility and taste
The Post is printed on a stout White paper, rem
derng it neat and durable for filing.
! In addition to these efforts toward perfection in
the mechanical department, and exterior of our pa
velopement of intellectual strength The present
variety of interesting tales original, from foreign
and domestic magazines, together with the valua
BILE contributions Of our own circle of literary
friends will continue TO give interest TO the paper,
while every thing important and worthy of note thai
happens ia the Old World OF the New, shall be
collected and coa,ed for the taste Of oui rea-
ders.
The Ladies' Department shall always be choice
anil ii. as,Is sla 4
such things as may interest our juvenile readers,
and that important and large class of our readers.
the Farmer will not be overlooked. In order to
grotify, as much possible, the laudbe desire of
our country readers, portion of our attention will
he devoted to the collection and diffusion of such
News, Memoranda, Tables, Facts, Hints, &c. as
may seem important to agriculturists, and The pop
ulation resident without the confines of our great
cities The state Of the markets and the fuciua
tious in the prices, will be regularly and what is of
| more moment, Correctly given.
We have ever been opposed to the constant
bluser and parade made 10y some editors, about
the excellence OF their papers, aud have rIsolv cd
that the Sa,urd Evening Post, shall be conduct
ed, to speak for it,elf.
Our re idcIs will always Fl d in its columns the
earliest and mcst authentic information, rs we'll as
the most choice and entertaining literary matter.
We hrve totally discarded the system OF filling the
I
our e,deIs from week to week, entertaining read
ing matter.
And we /, el assured that we shall be no losers
thereby, but few readers about having psl er
lied with descriptions of these nauseating COM
pounds.
The Saturday Evening Posi-, will be furnished
for 81 per annum in advance. or one copy three
years Tor SIS. To those who wish To subscribe for
Philadelphia Magazine, we will furnish copy
of the Philadelphia Ca ket, and two copies of the
lost for one year for S5 free of postage and dis
| count
No New Subscriber received without the
Money.
To those who wish TO subscribe. we would say,
that the safest plan is to enclose the money in
letter and direct 10 Most postmas,ers will
frank their letters if relating TO nothing hut the
business of the office, and all posmasters who will
be kind enough so TO do, shall be pleased to ac-
knowledge as agents.
! Address
GEORGE r. GRAHAM & co.
No SO CaIter's Alley, Philadelphia,
fRNEHgr NENN EVnHPEVk