Sunbury American and Shamokin journal. [volume] (Sunbury, Northumberland Co., Pa.) 1840-1848, 1840-10-03

FOUR THOUSAND NEW SUBSCRIBERS
IN TWO MONrHSl!!
Wnrs we first purchased the old and well
known establishment Of tie
Saturday Evening Post,
we stated that the paper circulated so widely n.
mong the steady. reading portion of The United
States, that we entered upon our rbors with full
conldtnc, of the future. Our success has since
been beyond our most sanguinc expectation, as our
weekly receipts overbalance those Of any cotcn,po-
rary aper. Our let has continued to swell up,
with unexampled rapidi,y, and we have the conf.
dence, tina, at the present rate Of increase, shall
he enabled ~ few months to boast Of more than
$4,000 subscribers! When we commenced our
labors, W" announced distinctly, that the tone Of the
paper should be decidedly moral, aud that nothing
should be admitted into our columns which the
most fasiJious father could dsapprove Of. and de-
term.ned that on approved Family Paper, il
should not contain paragraph, with the spirit of
which parent would not wish l., have daughter
familiar and we therefore, with this view snnoun.
ced that theatrical notices should appear in our
columns and that we should be opposed 10 heatrs
as thing calculated to injure the healthy action of
an honos' mind,-as creative of exhibitions demo-
ralizng in tendency, and fearfully pernicious in
fact There not wanting blusterers, who
made great parade of opposition. and Croakcrs,
who predicted our speedy downfall but we threw
ourselves upon the sober, rational and experienced
portion of the people Of the United State, for sup
port, and we have been nobly sustained.
We thought and expressed the opinion, that
however careless many might be upon this subject
that few. even If tIcy did not entirely dsapprove
of such entertainments, cared a'out having the
gross details forever paraded before the eyes Of
| their children, and the sickening and nauseaing
eulogy of all kinds Of characters made familiar to
| their minds.
| We determined also that while the paper con-
tinued under contr,l it should be strictly neu.
trail in politics and that as news and literary jour
nalisis We had moth ng to do with the matter; this
dettrmi alton has been strictly and rigidiy adhered
to, and while we shall continue to give our renders
| such public document as may be deemed of inte-
rest to all, and such History of the progress of
political events, as are strictly in keeping with our
duty, and the character Of the paper, shall stu
diously and thoroughly avoid any contamination Of
par,izsn politics.
The paper is now printed in a new and beau,i-
full typehas received the praise Of many editors of
taste, as rhe handsomest family sheet in tn Union.
Our efforts have heen directed TO the combining
of beauty and simplicity with utility and taste.
The Post is printed on a stout white paper, rem
jering il neat and durable for filing.
Tn addition to these efforts toward perfection in
the mechanical department, and exterior OF our pa
per, no labor and no cost been spared in the de-
velopcment Of intellectual strength. The present
variety Of interesting tales, original from foreign
aud domestic magazines together with the valua.
ble contributions Of our own circle of literary
friends will continue to give interest 10 The paper,
while everything important and worthy ofnote that
happens in tho Old World the New, shall I've
collected and colia,cd for the taste of ou, req.
ders.
The Ladies' Department shall always be choice
and select and shall receive strict attention. while
such things may interest our juvenile readers
md that important and large class of our readers,
the Farmer will not he overlooked. In order to
crafty, as much possible, the laudible desire OF
our country readers, portion of onr attention will
lie devoted To the collection and diffusion Of such
News Memoranda, Tables, Facts, Hints, SC. as
may seem important to agricuiurists, and the pop
ulaton resident without the confines of our great
cities The state Of the markets and the hucua.
tious in the prices, will be regularly and what is OF
more moment, correctly given.
We have ever been opposed to the constant
hlus'cr and parade made by some editors, about
the excellence Of their papers, and have resolved
that the Saturday Evening Post, shall be conduct
ed, as to speak for il,elf.
Our re ,defs will always find in its columns ths
earliest and meet authentic information, as well a
the most choice and entertaining literary matter
VIC hiNt totuHf ulsCitutu tue sySttHl W iiiiIS
paper with quack advertisements but prefer giving
our readers from week to week, entertaining read
ing matter.
And we feel assured that we shall be no loser
thereby, hut few readers about having PAL @
filed with descriptions of these nauseatins COM
pounds.
The Saturday Evening Post, will be furnishc,
for So per annum in advance. or one copy thre,
years for SIS. To those who wish to subscribe 70
Philadelphia Magazne, we will furnish a cop,
of the Philadelphia Ca ket, and two copies Of tn
l'cst for one year for IS free of postage and dis
count.
No New Subscriber received without, tn
Money.
To those who wish to subscribe. we would say
that the safes, plan is to enclose the money in
! letter and direct 10 US. Most postmas,ers vii
frank their letters if relating 10 nothing but ,h
business of the office, and all postmasters who vii
be kind enough SO 10 do, we shall be pleased to ac
knowledge agents.
Address
, GEORGE r. GRAHAM 81 co.
No SO CaIter's Alley, Philadelphia