Sunbury American and Shamokin journal. [volume] (Sunbury, Northumberland Co., Pa.) 1840-1848, 1840-10-24
ASTONISHING INCREASE.

ASTONISHING INCREASE.
FOUR THOUSAND NEW SUBSCRIBERS
IN TWO MONTHS l!@
WuEr we first purchased tho old and well
known establishment Of tAc
Saturday Evening Post,
we sa'ej that the paper circulated so widely a.
mong the steady, reading portion Of ihe United
States, that we eotered upon our ebors with full
| confdsnc, of the future. Our success has si,ice
been beyond our most sanguine expectation, as our
weekly receipts overbalance those Of any coen,po-
| tary aper. Our last has continued to swell up,
with unexampicd ropidty, and we have the conf.
dcnce, that a, the present rate OF increase, shall
be enabled IN few months to boast of more than
$4,000 subscribers When we commenced our
lab rs, announced distinctly that the tone of the
paper should he decidedly moral, and that nothing
shou'd be admitted into our columns which the
most faslijious father could disapprove Of and de-
| term ned that os an approved Family Paper, II
should not contain paragraph, with the spirit Of
which parent would not wish to have daughter
familiar, and Ne therefore, With this view, announ.
ced that theatrical notices should appear in our
| columns and that we should be opposed to theatres
things calculated to injure the healthy action OF
an honest mnd,--ss creative of exhibitions demo-
ralizing in tendency, and fearfully perncious in
fact. There were not wanting blusterers, who
made a great parade of opposition. and Croskers,
who predicted our speedy downfall but we threw
ourselves upon the sober, rational and experienced
portion of the people of the United States for sup
port, and we have been nobly sustained.
| We thought and expressed the opinion, that
however Careless many might be upon this subject
that few even if they did not entirely dsapprove
| nf onta artoin raj al haul he
gross details forever paradcd before the eyes OF
their children, and the siekening and nsuseaing
culogy Of all kinds Of characters made familiar to
their minds.
We determined also. that while the paper con-
uDued under our control, il should be strictly neu
trail in politics. and that news and literary jour
nalisis We had nothing to do with the matter this
determ ,siion has been strictly and rigidy adhered
to, and while we shall continue TO give re dcr,
such public document as may be deemed Of inte'
rest to ali, and such history Of the progress %
political events, strictly in keeping with ou
duty, and the character of the paper we shall stu
diously and thoroughly avoid any contamination o
pariiz,n politics.
The paper is now printed in a new and beau
full pc,-has received the praise Of many editors
TASTE as the handsomest family sheet in the Union.
Our Efforts have been directed to the combining
of beauty and simplicity with utility and taste.
| u
dering il neat and durable for filing.
In addition to these efforts toward perfection in
the mechanical department, and exterior Of our pa
per, no labor, and no cost been spared in the de-
velopement Of intellectual strength. The present
variety Of Interesting tales, original, from foreig,
and domestic magazines, together with the salua
bic contributions Of our own circle of literary
friends will continue 10 give interest to the paper
while everything important and worthy ot note tina
a.. M ,ka ~A.I L..
collected and coliated for the taste Of oui rea
ders.
The Ladies' Department shall always be choic,
and select and shall receive strict attention, Will,
such things as may interest our juvenile readers
md that important and large class If our readers
the Fa,ma will not be overlooked. In order I.
crafty, as much possible, the laudibe desire o
our country readers, portion Of our attention viii
be devoted to the collection and diffusion OF suci
News, Memoranda, Tables, Facts, Hints, &c. a.
may seem important to agriculturists, and The pop
uIa,on resident without the confines of our grea
cities The state Of the markets and the huc,ua
,ious in the prices, will be regularly and what is o
more moment, Correctly given.
We have ever been opposed to the constan
bus,er and parade made by some editors, abou
the excellence of their papers, and have resolve,
that the Saturdy Evening Post, shall be conduct
ed, as to speak for ITSELF
Our re 'defs VIII always ma IN lis Columns I'M
eares, aud NEST authentic information, rs well a
the most choice and entertaining literary matter
We hrve totally discarded the system OF filling lh'
paper with qusck advertisements, but prefer givinl
our reoders from week 10 week, entertaining read
ing matter.
And we feel assured that we shall be no loser
thereby, but few readers about having PAL
filed with descriptions of these nauseating com
pounds
The Saturday Evening Post, will be furnished
for So per apnum in advance, one copy three
years for S5. TO those who wish to subscribe 70
a Philadelphia Magazine, we will furnish a cop,
Of the Philadelphia Ca ket and two copies of th
lost for one year for IS free of postage and dis
count.
No New Subscriber received withou, tn
Money.
To those who wish to sub .cribe. we would say
that the safest plan is to enclose the money in
letter aud direct 10 u.s. Most postmaslers viii
frank their letters if relating TO nothing but th
business Of the office, and all postmasers who viii
be kind enough TO do, we shall be pleased to &C
knowledge as agents.
Address
GEORGE Il. GRAHAM & co.
No SO CATERS Alley, Philadelphis