Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1839-06-04
MORNING HERALD.


$500
advertisements, the g doube-sheeted HERALD VIII
be published on Thursday morning, instead Of tomor
row morning. as we announced yesterday, The
postpopement Of a day can create no inconvenience
TO those who have, in such numbers and quantities,
already brought their advertisements to this office;
while il will afford many others little time to en-
brace the opportunity now offered. We will receive,
therefore, advertisements for the double sheeted
Herald, to be published on Thursday morning, up
to Wednesday night at 9o'clock, and no later.
" This is a novel experiment in the business of adj
vertising which will result in complete revolution
in that line In short time the public will be salts
fed Of the superior cheapness and utility of the
plan of advertising now propose, and that it sur
passes, in every point Of view, the long winded,
highpriced system in in Wall street or else
where. In the first place, single advertisement OF
square of ten lines costs only half the money that
is charged by every other establishment in the city
We say nothing Of the increased attraction and cir
culaton which such adv must receive by
insertion in paper that is generally read as the
Herald-and not only read, but preserved, filed, and
frequently bound up in veume, general work
Of reference in every species of knowledge.
When the public shall have once seen the advan-
tages Of this cheap ready money system, have no
doubt but the accumulation of advertisements will be
sogreat to enable to publish double sheet, as
many of the London papers do, twice, thrice
four times week.
The reduction Of the price of advertising full fifty
per cent will convince every person, in short time,
Of the advantages Of the SYSTEM to say nothing
of the increased publicity The old system still per-
sisted in by the Wall street prints, and by others
also, is the most unequal unjust, profuse reckless
species Of exaction that can exist in any country
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prints under the term of yearly advertisers, throw
away their money, and their notices to be
elected by their frequency and waste On the other
hand the cash advertisers completely sacrificed,
and have to pay for those who get their advertising
done credit and neverpay at all.
The old system of advertising is aggravated
specimen Of the unequal and unjust mode of bu-
sness practsed by the secaed fashionable tailors,
fashionable blockheads! rather0 and fashionable
boot makers in Broadway, who charge all their GUS
toners alike extremely high prices, and thus make
the honest, who pay their bills, make up for the dis
honest, who meant to pay for them. So much
has this been the way among many tradesmen, that
they have been hurried to ruin by charging high
dit prices in order make the good debts the
bad instead OF being content with moderate prices
and cash payments. One in point: a very in
dustrious boot maker who started in the fashionable
credit system, found he was going to the leeward
every day. In the struggle he formed resolution
TO try the system Of cash payments and small profits,
as incucated in the Herad and did the
plan work, that he has now most prosperous bust
ness-enjoys ife-is not harassed by duns, and will
soon make his fortune and retire.
The same principle is operative in every line of
business The reduction Of advertising half
from its present rates, will save to business people
Of this city full 100000 per annum, which is
useessly thrown away in advertising at high prices
in papers Of limited circulation, and seldom read
AS soon as our economical plan is fully understood
we have no doubt Of its complete success and Of the
ability to soon daily double sheet the Lon-
don Times" does. In the meantime give notice,
that advertisements the new cash plan, at a re-
daction Of fifty per cent from the Wall street prices
will be received nj this Office 2l Ann street, up 70
Wednesday night at o'clock, and no later.
CosrRAsr-ls27 WITH lS3g.-When Madame HUI
tin the first opera dancer that appeared in this
country, made her debut at the Bowery Theatre in
1877 there was only FIVE six ladies the first cir
cle-and after the first dance, these ladies' covered
with bushes, rose up and left the house. The men
alone remained gazing at the classic revelations Of
the female form, with a strange mixture Of lasci-
vousness yulgarty novelty, and occasionally dash
of the most ardent enthusiasm. Every night, on
which the two Taglioni appear at the Park the dress
circle and private boxes now filed with FASH
ionbe ladies' Of every age and Sect gazing with rap
tsrc and enthusiasm on the more extraordinary and
more classical revelations Of physical beauty-morc
even than the highest circles in London and Paris
look upon the "great Tagoni'' and the nymphs
Elslers In every pirouefte the graceful Taghon al.
most reveals every lineament fher beautiful form
yet hardly an improper throb passes through the inn
agnation Of any present at the Park.
Ten years have made remarkable change in public
taste in New York. The fastidiousness OF former
years Is all goneunder the name OF fashion we have
reached the manners and tastes Of London and Paris
We can now stand any thng-in fact we are not sure
whether we cant stand more than all Europe. Bat
are our public morals lessencd7 Not bit. There
Is more righteousness hid under the hood Of hypoc
risy can't religion and morals than such clas-
sica exhibitions indicate. The ballet Of the Sylphde
creates in our minds species Of poetical, ETHEREAL
enthusiasm, which is part Of the deep throb Of vr-
tue itself II robs the human form and physical
movements OF all their vouptuousness, by eevat,ng
them into the regions Of poetry, sentiment and TO
nance. beautiful young lady-educated and ac-
complished--who relishes the refined movements Of
the TagIions, gives evidence, NOT only Of the
purity Of her heart and Imagination, but Of the
strength Of her principles, and the power Of lofty
intellect
Thaen Tarfsor;. -. surorfor arf.f. -fhav