Vermont telegraph. [volume] (Brandon [Vt.]) 1828-1843, 1839-02-20

object of action but self; and nothing for
mans highest and hottest ambition bat
|annihilation.'
| would the more call attention TO the ar.
tltle below, as now intend to raise the
price OF the Telegraph-at the close of this
volume-to all those subscribers who are
now receiving it at $3.50. wish this class
to pay particular attention to the reasons
rendered, by my bother Of the Secretary.
for religious papers being necessarily held
higher than political ones. have other
reasons for placing the Telegraph at So, to
every subscriber, which will be rendered in
due season.
From the Christian Secretary.
Why cannot Religious Papers be afforded
as cheap as Political ones.
We have received communication
from friend In New London county,
asking for reply to the above inquiry,
as some Of the friends TO the Secretary
are not exactly satisfied that it is right for
them to pay the price asked for our paper,
when they can get political papers of the
same size so much cheaper We are
glad to have an opportunity to explain
this matter, for We presume others have
been troubled with the same difficulty, and
we. think we can make it so clear that
every one will be perfectly satisfied.
The difference is simply this. Polite
al papers, almost without exception, have
ten or fifteen columns of advertisements.
OnIhis account, in the first place, as most
of these advertisements are kept Standing
several weeks each, many Of them sever
al months, and some Of them for wears,
all the expense Of setting up SO much type
is saved every week. The cost of setting
the type amounts to dollar or a dollar
and half a column each week. This is
considerable saving of expense in a
year, but still it is but airifle compared
with the income from these advertisements,
every one Of a0hacb as paid far, at the rate
OF dollar square for three insertions
each column containing from eigh! to
twelve squares. The advertising patron
age is usually the chief dependence for
the support of political and business papers.
The income from the advertising depart
ment of each political paper in this city,
is from one to taco thousand dollars a gear.
In religious papers it is very different.
Even II We were disposed thus 10 fill our
columns With advertisements, we could
not get them, as very few business men.
except those attached to the particular de.
nomination which the paper advocates,
will advertise in religious paper. But
our readers would not be satisfied, if we
could thus fill up our paper--and even
with the few advertisements which we do
insert, and which have helped US little
in supporting the Secretary, some of our
subscribers have complained! We may
perhaps realize a hundred dollars this
year from our advertisements-no more,
as we do not get the same price for them
in proportion, that political papers do
Now supposing this was thousand dol
lars, instead of hundred-how much
cheaper we could afford our paper.
Political newspapers are calculated 10
be read once for the news Of the dav, and
the business notices, and then thrown
away or used for waste appropriateness
religious papers are intended to be filled
with matter worth preserving, and which
will be as good FIVE years hence as now.
Political papers depend upon their adrer-
Using custom for support-aoe are obliged
to depend upon our subscriptions, and
poorly enough supported we are, at our
present prices. Are our friends satisfied ?
If they are not, let them consult any prac-
teal printer, and they will be convince
that dollar or dollar and quarter for
most political papers, is a better price
than two dollars for the Secretary.
2. S. We are sincerely thankful to the
kind friend who has written to us upon
this subject, for the interest be has in sus
tanning the secretary.-Those of whom
he speaks, must see from the above, tina
our present terms are as low as the paper
can possibly be afforded"
TnrnTrC