Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1839-04-04

The reduction of the price Of the Herald from
three to t,co cents has produced some striking ana
instructive results These results, in one respect
show the importance of cent per day to the nome-
rous population Of large city
In three days-datng from the reduction OF our
price-that is, since Monday ast-my circulation
has increased arly one thousand additional cop'es'
Among the higher and weather classes of society a
cent per day in the purchase of newspaper is not
felt and not consdered-hey will pay three as soon
As two cents But the higher and weather. class OF
society . only small portion-a mere fragment, In
the population of large city The great bulk OF
the community is composed OF the middling and
lower classes, whose habits economical whose
incomes are limitsd-and whose comforts depend
much on cents and half cents. In Paris, where the
prices Of newspapers half the rates charged in
London, the aggregate circulation of newspapers is
as great although London has 1000 900 inhabitants,
and Paris only 600 Now, in New York, our
population is only half what Paris is, being about
400 00 and only onefourth of that Of London, yet
the circulation Of newspapers is equal to that Of
either Of these two cities This arises from the fact
that our newspapers furnished at onefourth the
price Many of them, however, are as low in talent
as they are low in price. But that take not into
account.
Another effect has been produced by our reduction
of a cent Ii has increased advertising beyond
what we ever contemplated expected. This fact
shews that understand their business
perfectly well. The principal advertisers of news
paper come from among those who read it. This is
natural. They read paper-they get acquainted
with paper-they love paper-they think with
paper-and when they have anything to advertise
they send it to the same paper.
Thus it will be seen that there is nothing like
perience in the way of human life. ! have been
great experimenter in the currency, but very unlike
General jackson or Mr.. Van Buren,, when l find one
experiment not to my expectation, never
persist in pursuing it like obstinate, headsrong
loeofoco. No, mol mp stakes, back out-and try
another tack. And while on this subject and this
principle, l may we'll correct another blunder
made. When | announced the reduction Of price to
two cents, also stated with some melancholy and
sentiment, that never probably would get married,
because had been rejected seven times. have re-
ceived a number Of hints and letters this point
insisting that back out from this heretica no
tion il had been rejected seventy times SEVEN
or never shall be favored with many two-pence
for another Herald. In obedience to this heavenly
suggestion, l do back out from all dependency and
hopelessness as did the famous Eastern Sultan who
having been defeated times, when he beheld
little ant in his retreat climbing mp a bank twelve
times till at the thirteenth trial. the little animal
succeeded-plucked up courage, sailed out, raised
another army, and reconquered his dominions. /
have received a new light, and hereafter promise
faithfully to separate my destiny from that Of
lovely, enchanting wicked, beauteous, gosspping,
shopping, pious, cheating, angelic woman, either in
this world or that which is to come.
For and principles, either in politics, religion
or morals, 1 care not fig They the watch
words OF rogues Henceforth woman and twopence
a copy are inscribed on my heart of hearts-till
change my mind at least.