Morning herald., 1839-11-02


The Rcvolusisn In the Press.
The revolution in then wspaPer press, which we be-
gan in May onward with increased velocity
Yesterday Journal Of Commerce feeling the pres
sure Of the times and the inecicncy fits former sys-
tenn, announces that it has adopted the cash system
for advertising at half price, together with the cash
system for subscriptions also at a reduced price The
New York Express has already been endeavorng TO
put into operation similar sy STEM The penny Dis
patch and other small papers, have been endeavorng
also to keep themselves alive by reduction in the
price Of cash advertising. The Courier and Enquir
and other papers may stand out for while, but
they must bend TO the movement or 60 out Of
existence in time. Indolence and credit cannot
ssstand the hazard Of the die.''
All these movements and mantle stations are evil
dence of the great revolution working in the daily
press. Before May, 1895, the penny press even
under its cash system, had sickly existence-and
the Wall street press lazy, indolent and talent
less. At that period we began the Herald the
cash SYSTEM but the cash stem alone the
principle on which our extraordinary success has
been founded. Our system is a combination of the
cash and Intellectual systems-money and mind-n-
dustry and brains-high resolves and moral views,
united with physical and intellectual improvements
To this comprehensive system, originated by our
day Of S25,00e per annum, and establishment
ted in less than five years worth SlO0, ,000 But
eur ambition 10 higher and holier than making
ney. We aspire to be q master spirit Of the age-te
lead and direct the social principle to its loftest
development = to be to the daily Newspaper press
what Shakespeare was to the drama-Scott to the old
ballads and romances Of chivaryNIitont to the poet
ry Of Christianity and Byron TO the poetry of phoso
ply. The newspaper editors around do not under.
stand and comprehend oar parpOses. On eith-
side are the penny and Wall press, trying to mi-
s~s~ usS fL,--a SvPy uur sse~s suu ~ sssms Ne
Wall street press, in 1885, had money articles,
the penny press any original editorial writing.
Both have adopted them to certain extent'fn imi-
tation a the Herald, bat they never can reach the
vantage ground Of the master and originator. be-
cause they comprehend his plans his views.
In Office we have six writer's always engaged in
carrying out views Of society, manners, morals
and money matters, besides correspondents in all
parts Of the world, from Rio Janiero to Canton. We
have also employed two first rate artists, who
este the original engravings according to drec-
tions and thus body forth the form and pressure Of
the present age.
The system on which we conduct our establish
ment is original and unique unlike any system in the
werld. There is use to be mincing words, or af-
fectiug modssty. stand in the centre Of my greup
Of editors, reporters, and sngravers, as Napoleon
did in the midst Of his generals, directing their
thoughts, and string up the elements of their souls.
They my companions, my brothers, my disciples,
my associates, in overturning a corrupt world and
setting il right, fresh principles That this
the true system, we are as certain as that the
day OF Judgment will overtake the bank swiud-
lers Of Philadelphia, and the religious hypocrites
every where. Yet we are only in the beginning
rkrhl h. al ofN N.uv
York and their miserable understrappers have
cosspired, for nearly five years. stop progress,
impede our success, and trample rights; but,
at every turn, they meet with defeat and dscemf-
ture. Our course is onward. Our purpose is before
the majesty OF high heaven-it is 10 give a and
elevated direction to the newspaper press, by which
the morals, manners, systems minds, and religions
Of the present age may be purified and elevated TO
a higher order than that Of former ages. Religion,
literature, philosophy, finance and morals the
great elements Of human life and Of human move
nent The pure doctrines Of ancient Christianity have
been corrupted by catholics and prctestants alike.
We must 20 back TO its sources; and one OF my par.
poses is OF these days, to visit the Holy Land,
and 20 study the poetry and morals Of the Christian
system in the laHd OF its birth Our literature asd
our philosophy are equally corrupted by ignorant
pretenders and silly blockheads. Our finances and
our morals are, at this moment in Of its most vi
olent parosysms, caused entirely by the ignorance,
venaiity, and ambition OF politicians and bankers.
All these high cencernments can be aided by the
daily press, managed with master spirit and sup
ported oy great fresh, enthusiastic, and original
people. The extraordinary success OF the Herald,
in this city, in tins country and in Europe, amid
every species OF competition, hatred, rivalry and
fear proves the fact to God and to man. that the sy,
TEN we have adopted is great Intellectual dscove-
ry, suited to this age and to all future time Our cir
cula,on and our advertising patronage combined ara
already greater than that of any other pap,r IN N,c
York II is still Increasing this upexampIed
increase Of prs6t only enables carry every i'm
provement and every plan we have originated into
decided effect. The Journal Of Commerce talks Of
its circulation Of 800 why, on a Saturday morn
ing, one of our newspaper boys who looks ragged
as Lazarus will take for himself nearly ~ much as
the whole circulation Of the Journal, aad pay the
MONEY for them down the nail in specie, specie
paying bank biljs A Napoleon said 10 his enthasi
sstic trssps, when he scaled the Alps, asd made
Italy stand aghast, sosay we to ours--we will make
Al