Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-21

TIE Merchants and Men of Business
The Ssring business, such as it may be, VIII open
in few weeks Whether II be good, bad, or ndltfer
ent il is always we'll for all discreet men OF business
TO make as fun and active preparations as possible
Cash is the great system of the day-credti Is demol-
ished and paralysed by foolish and visionary 90.
yernmen, Some supplies must be had from this
great emporium, and merchants, south, west, and
east must congregae here with little money IN
their pockets TO make purchases.
With such prospect, the merchants here VIII be
anxious to get as much good possible and IN
order to effect such an object, il is now time 10 thihR
of advertising betimcs for the opening OF the spring.
Now what better paper IS there for this purpose than
the Herald?
The permanent steady, and healthy circulation OF
the Herald at this moment both in town and coua-
try is greater than it ever was, and more than any
four papers in Wall street Those who take IT have
to pay for in advance hence they read II carefully
with attention. This circulation extends into every
part Of the commercial world, both in this country
and in Europe and particularly among the higher
orders of men of business and society Not long since
the French Minister Of Finance actually sent to us
through a government agent to subscribe to and
procure file of the Herald The Bank of England
also takes it regularly. We have weekly paper,
called the Weekly Herald, which circulates three
times the number of copies among the traders of the
south and west tina, any paper in New York ever
did
Any gentlemen who doubts these facts can be
satisfied of their truth by applying to as in proper
way. !.
This circulation among men Of business, and all
classes arises from the manner in which the Herald
is conducted In all the essential elements of news
paper, we have far surpassed contemporaries. In
our report OF the Money Market alone, no paper in
this country can compete with US. Indeed, we have
driven two or three Of the Wall street prints into an
imitation OF US in that respect but how near these
limitations come to the original readers can tell.
In commercial law intelligence, in foreign news, in
Legislative matters shipping lists, in literature,
religion, and general philosophy, even in wit and
good humor thrown in to give zest TO life we have
welded and maintained unquestonable superiority
for some time past. We own News Boat, and en-
poy two Others besides the best news collectors and
reperters in New York Our industry and our activity
have been bsnt to the utmost night after might
Briefly, therefore, these are some OF the causes
which, in the midst Of ruin, s,agnation, and actual
bankruptcy among the newspaper press Of this city,
have enabled us to hold position, and 10 60 ahead
in spite Of all personal rivalry jealousy, revusion IN
trade or the general disruption of business.
We are happy in consequence to say that the Her
aid thus furnishes merchants and men OF business
preparing for the season OF the best channels OF
advertising that New York can afford. In more
especial manner this is applicable TO those IN the
eouthern and western trade. There is nota commsr-
cia city from Philadelphia up oChareson, round TO
Mobile and New Orleans, and back again by the way
of Detroit tina, the Weekly Herald does notreach,
twice and three times in number, to either the Journal
ufCommerce- Courier & Enquirer, any other paper
IN New York. Gentlemen in Pearl street, when you
hear the cock crow, what should you dol Go out
and weep like foolish St Pe,er7 No. gentlemen
get up dress shave write out an advertisement and
send il to the Herald. l have ciowed my crow,
therefore, take advice and be srrug Jan. 70.