Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-20

To Merchants and Men Of Business.
The Spring business, such as it may be- Will open
in few weeks Whether IT be good, bad, or ndliier-
emit il is always we'll for all discreet men OF business
to make as full and active preparations as possible
Cash is the great system of the daycredt is demol-
ished and paraly sed by foolish and visionary 60
vernment. Some supplies must be had from 'h's
great emporium and merchants, south, west ana
east, must congregate here with little money IN
their pockets TO make purchases
With such prospect the merchants here VIII pe
anxious to get as much good custom aspossble and IN
order to effect such object It is now time 10 MINK
Of advertising betmes for the opening of the Spring
Now what papers there for this purpose than
the Herald?
The permanent, steady, and healthy circulation of
the Herald at this moment both in town and couA-
try, is greater than it was, and more than any
four papers in Wall street. Those who take It have
10 pay for in advance hence they read IT carefully,
with atealion This circulation extends INTO every
part of the commercial world both in this country
and in Europe, and particularly among the higher
orders ofmen of business and society. Not long since
the French Minister Of Finance actually sent to us
through government agent to subscribe to and
procure file of the Herald. The Bank of England
also takes it regularly. We have weekly paper
called the Weekly Herald, which circuates three
times the number of copies among the traders OF the
south and west tina, any paper in New York ever
did.
Any gentlemen who doubts these facts can be
satisfied of their truth by applying to as in proper
way. !,
This circulation among men Of business, and all
classes arises from the manner in which the Herald
is conducted In all the essential elements OF news
paper, we have far surpassed Our contemporaries. In
our report of the Money Market alone, no paper IN
this country can compete with US. Indeed. we nave
driven two or three of the Wall street prints into an
imitation OF us in that respect but how near these
limitations to the original our readers can 'eil
In commercial law intelligence, in foreign news in
legislative matters in our shipping lists IN literature,
religion, and general philosophy, even In wit ana
good humor thrown in to give zest TO lie, we have
welded and maintained an unquestionable superiority
Tor some time past. We own News Boat, and en-
poy two Others besides the best news collectors and
rs,or,ers in New York Our industry and our activity
have been bant to the utmost night after might.
Briefly, therefore, these are some OF the causes
which in the midst Of ruin, stagnatlon, and actual
bankruptcy among the newspaper press of this city,
have enabled US TO hold position, and 10 go ahead
in spite Of all personal rivalry jealousy, revulson IN
trade or the general disruption Of business
We are happy in consequence to say that the Her
aid thus furnishes to merchants and men OF BUSINESS
preparing for the season. of the best channels OF
advertising that New York can afford. In more
especial manner this is applicable. to those in the
southern and western trade. There is nota CONNER
ca city from Philadelphia up to Charleston, round to
Mobile and New Orleans, and back again by the way
az Detroit that the Weekly Herald does not reach,
twice and three times number to either the Journal
oSCommerce- Courier & Enquirer, any other paper
in New York. Gentlemen In Pearl street. when you
ba,r the cock crow what should you dol Go Out
and weep like foolish ST. Peter No. gentlemen
get nm dress shave, write out an advertisement and
eend il 10 the Herald. have ciowed my crow,
therefore, take advice and be strriug Jan. 70.