Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-06
VOLUME III.


Tm
The Spring business, such as 1t may De- VIII open
in a few weeks Whether IL be good, bad, or indiffer
ont i always well for all discreet men OF business
TO make as full and active preparations as possible
Cash is the great system Of the day-cred is demol-
ished and paralysed by foolish and visionary GO
yernment Some supplies must be had from TINS
great emporium, and merchants, south, wes'' ana
east, must congregate here with little money IN
their pockets TO make purchases.
With such a prospect the merchants here VIII DC
anxious to get as much good custom aspossoie ana III
order to effect such an object is now time 70 'hlnA
of advertising betimes for the opening OF the oprhg.
Now what better paper is there for this purpose than
the Herald?
The permanent steady, and healthy circulation OF
the Herald at this moment, both in town and couA-
try is greater than il ever was, and more 'hah any
f,ur na,ers in Wall street. Those who take 1t nave
10 nav for il in advance hence they read it carefully,
with attention. This circulation extends into every
mart Of the commercial world, both in this country
and in Europe, and particularly among the higher
orders of men of business and society Not long since
tbe French Minister Of Finance actually sent to us
through a government agent to subscribe 10 ana
arecure file of the Herald. The Bank of England
also takes it regularly. We have weekly paper
called the Weekly Herald, which circulates three
times the number of copies among the traders OF the
south and west that any paper in New forH ever
did.
Anv gentlemen who doubts these facts can Dc
satisfied of their truth by applying TO as in proper
way. m
This circulation among men Of business, and all
classes arises from the manner in which the Herald
is conducted In all the essential elements OF news
paper, we have far surpassed our cotemporanes. In
our report of the Money Market alone, no paper in
this country can compete with US. Indeed, we nave
arven two or three of the Wall street prints into an
;mi,ation Of US in that respect but now near Aeso
limitations come to the original our readers can 'e
In commercial law intelligence in foreign news In
gesslatyc matters, in our shipping lists, IN literature
religion, and general philosophy, even IN WIT ana
good humer thrown in to give Test to ie' we nave
welded and maintained unquestionable superiority
for some time past. We own News Boat ana eui-
,ov Two others besides the best collectors and
r.nor,ers in New York Our industry and our activity
have been bsnt to the utmost night after might.
Briefly, therefore, these are some oil the causes
which. in the midst Of ruin, sagnaton, ana actuai
b,nkmp,cy among the newspaper press OF TINS c1H
have enabled ss To hold position and 10 60 ahead
in spite Of all personal rivalry, jealousy REVISION IN
trade, or the general disruption of business
We are happy in consequence TO say 'ha' '"e fhef'
IA ,hus furnishes to merchants and men OF BUSINESS
n,sDprun for the sea.on, Of the bes, channels Of
advertising that New York can afford. In more
esuecial manner this is applicable to those IN inc
.ou,bcru and western trade. There is nota CONNER
90, c;,v from Philadelphia up Charleston, round 10
Mobile and New Orleans, and back again by the way
of Detroit, tina, the Weekly Herald does notreacn'
twice and three times in number TO either the Journal
ofCommerce-Courier Il Enquirer, or any other paper
- Nav York. Gentlemen in Pearl street, when you
hs,r tho cock crow, what should you dot 20 out
I'D v.ep like foolish ST. Pcter7 No, gentlemen
oe, mn dress, shave, write out an advertisement ana
ssnd i 20 the Herald have cIowed my crow
therefore, take advice and be stIrnug. Jan. 20.
,,VEaPOOI, PACKETs:-To SAN from
49, No Nah ont sth ana from Liverpool on hs xsn ~
rsch month ia year, except that when these dates