Southern Argus. [volume] (Columbus, Miss.) 1834-1842, 1838-11-27
HOW TO MAKE A NEWSPAPER
~ POPULAR.


a few years afterthe commencement
% the Cotap6 an CentineZ, in Boston Mr.. |
RUSSELL, its editor and publisher, finding
that the profits arising thcrefrom werenot
sufficient to defFay his expenses, applied
to Mr.. DARRELL tone Of the most popular
merchants ofhis time) for advice as TO
the course he had best pursue in the very
unpleasant dilemma in which he was plac.
ed. He informed Mr.. B. of the particu-
lars of bis situation in his usual plain, hon
est manner, saying that his expenses were.
so much on the increase, and his profits
were so small, that he thought he should
be obliged to give up his paper and seek
his fortune elsewhere. Mr.. Darrell nm
mediatcly remarked that his (Mr. r. 80
casewas uotso desperateas he imagined it
to be, andreeommendedh him to lash some
ofthe most pop9lar characters Of the day in
the most severe terms IN his columns,
which he felt sure would not only bring
his paper into more notice than it then
was, but would greatly add to his subscrip-
ton list and increase the patronage of adj
yertisers, Mr.. Russell replied that
such a course would be repugnantto his
feelings, but as he had always consider
. ed Mr. Darrell warm friend, and man
Of superior Judgment, he wonld take his
advice into serious consideration. On the
morning Of the next publication Of the Gen.
tinel, when Mr.. Darrell went into State
street, he observed almost every one with
eyes and mouths wide open, as ifhewas a
monster in human shape; and. could not
solve the mystery Of their looks until d
gentleman asked him why Mr.. Russell
had dashed him numerically. in his paper
of that day. Mr.. Barrel ateonCe stepped
into an insurance ofice-Fead the paper
and as he progressed IN the article q.
bout himself he waved warmera and warm
er,.tlll at length in high dudgeon, he
found his way to the Centinel Office, when
he demanded Of tie eiitorin round SCI
terms, why he had treated him SO infa.
mouslYl Mr.. Russell replied, that as Mr..
Barrel appeared agitated, he had better
be seated until he became cool and eollec.
ted, and then he would satisfy him to his
hearts content. Alter locking at the af.
fairs Of the Office, Mr.. Russell appeared
before Mr.. Darrell with allow bow, and
offered the following exDlanation.
"SIr, you well know that Have ever Is.
,teemed you 70 be my,rnost valuod friend
and m whose good judgement have ev.
'er had the nest implicit confidence loF
IN my utmost need, applied 10 vol foF
advice, which you eheerflliy gave to me.
al thattlme i iss true that The course
which you marked out for me was fe5na.
'napt % my feelings. but after ,at6re al.
fllbeFpiiol was satisfied that itWonla
'have the desired efecs, and determined q
pursue I. Then bad to select d
jectfoalter l0olSiHg around amona our
'toyRspene could not iind one Rliose a..
fexcaPtiouablo chnfncssF exalted slsAdiag
Fand extensive usefulness. q
Cyour own thofnfsr8, ed s6
flhefrst afgek. If anlan cannot
"a liberty with friend Wisa whom
'deyil caD hcl1
aaa1
gsh.g. q Leakib, tbe MAYOR sIoetor
Baltimore, succeed iba venerable Con.
SAm. Sufh formerly Selaipr ID cons
Press from fbo State 81 Maryland. Cen
Smith retired from Office 0n the lst inst.
atthc ago og 66, having served the eiti'
1ons of Baltimore four years