Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-10
VOLUME III.
~. M.rchants and Men OF Business.

To Merchants and Men Of Business.
The Spring business, such as it may be, Will open
in few weeks Whether II be good, bad, or indlfer-
eat il is always we'll for all discreet men of business
to make as full and active preparations as possible
Cash is the great system of the day-credt is demol-
ished and paralysed by foolish and visionary 60
vernmen.. Some supplies must be had from TINS
great emporium, and merchants, south, west ana
east, must congregate here with a little money IN
their pockets to make purchases.
With such prospect, the merchants here VIII DC
anxious to get much good custom aspossloie anu III
order to effect such an object is now time to thlnk
of advertising betimcs for the opening OF the opfhg'
Now what better paperis there for this purpose than
the Hcrald2
The permanent, steady, and healthy circulation of
the Herald al this moment, both IN town and couA-
nv is greater than il ever was, and more than any
four papers in Wall street. Those who take 1t have
10 paw for it in advance hence they read il carefully,
with attention. This circulation extends INTO every
part of the commercial world, both in this country
and in Europe, and particularly among the higher
orders of men of business and society Not long since
the French Minister of Finance actually sent to us
through a government agent to subscribe TO ana
procure file of the Herald. The Bank of England
also takes it regularly We have weekly paper,
called the Weekly Herald, which circulates three
times the number of copies among the traders OF the
south and west that any paper in New York ever
did.
ANY gentlemen who doubts these facts can be
satisfied of their truth by applying to as in proper
way. :,
This circulation among men Of business, and all
classes arises from the manner in which the Herald
is conducted. In all the essential elements OF a news
paper, we have far surpassed our contemporaries. In
our report of the Money Market alone, no paper IN
this country can compete with u.s. Indeed, we have
driven two or three of the Wall street prints into an
imitation Of us in that respect but how near these
limitations come to the original our readers can tell
In commercial law intelligence, in foreign news, IN
Legislative matters, in shipping lists, IN literature,
religion, and general philosophy, even in wit and
good humor thrown in to give zest TO life we have
welded and maintained an unquestoHabe superiority
for some time past. We own a News Boat and en-
poy two Others besides the best news collectors and
reporters in New York Our industry and our activity
have been bent to the utmost night after might.
Briefly, therefore, these are some Of the causes
which, in the midst Of ruin, stagnation and actual
bankruptcy among the newspaper press of this city,
have enabled us to hold position, and to 90 ahead
in spite of all personal rivalry jealousy, revuslon IN
trade, or the general disruption of business
We are happy in consequence to say that the Her
aid thus furnishes to merchants and men of business,
nrenarnp for the season. one of the best channels oil
advertising that New York can afford. In more
especial manner this is applicable to those in the
southern and western trade There is nota CONNER
cal city from Philadelphia up to Charleston round TO
Mobile and New Orleans, and back again by the way
of De,reit that theIweekly Herald does not reach,
twice and three times in number to either the Journal
ofCommerce- Courier e. Enquirer, or any other paper
in New York Gentlemen in Pearl street, when yos
hear the cock crow, what should you dol Go out
and weep like foolish ST. Peter2 Nc, gentlemen
get ND, dress, shave, write out advertisement and
send il to the Herald / have cIowed my crow,
therefore, take advice and be stirnug. Jan. 70.