Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-01
VOLUME HI.
=. merchants and Men of Business.

To Merchants and Men OF Business.
The Spring business such as it may be- will open
in few weeks Whether It be good, bad or lndlifer-
emit il is always well for all discreet men of business
to make as full and active preparations as possible
Cash is the great system of the day-credit is demo-
ished and paralysed by foolish and visionary 60
yernmen.. Some supplies must be had from TINS
great emporium, and merchants, south, wes'' ana
east, must congregate here with little money IN
their pockets to make purchases.
With such prospect the merchants mere VIII DC
anxious to get as much good custom aspossoie ana IN
order to effect such an object it IS now time 10 thlhk
of advertising betimes for the opening OF the spring.
Now whatbetter papers there for this purpose than
the Hcrald2
The permanent steady, and healthy circulation OF
the Herald at this moment both in town and coua-
try is greater than il ever was, and more than any
four papers in Wall street. Those who take 1t have
10 pay for il in advance hence they read il carefully,
with attention. This circulation extends into every
mart ef the commercial world both in this country
and in Europe and particularly among the higher
orders of men of business and society Not long since
the French Minister of Finance actually sent to US
through a government agent TO subscribe to and
procure file of the Herald. The Bank Of England
also takes it regularly. We have weekly paper
called the Weekly Herald, which circulaes three
times the number of copies among the traders OF the
south and west that any paper in New York ever
did
ANY gentlemen who doubts these facts can be
satisfied of their truth by applying to as in proper
way. :
This circulation among men Of business, and all
classes arises from the manner in which the Herald
IS conducted In all the essential elements OF news
paper. we have far surpassed our contemporaries In
our report Of the Money Market alone, no paper IN
this country can compete with US. Indeed, we have
driven two or three of the Wall street prints into an
imitation OF u. in that respect but how near hese
limitations come TO the original our readers can tell.
In commercial law intelligence, in foreign news IN
legislative matters in our shipping lists in literature
religion, and general philosophy, even in wit and
good humor thrown in to give zest TO life, we have
welded and maintained unquestionable superiority
for some time past We own News Boat, and en-
poy two Others besides the best news collectors and
reporters in New York Our industry and our activity
have been bsnt to the utmost night after might.
Briefly, therefore, these are some Of the causes
which, in the midst Of ruin, stagnaton, and actual
bankruptcy among the newspaper press OF this city,
have enabled US to hold position, and to 60 ahead
in spite of all personal rivalry, jealousy, revulson IN
trade or the general disruption of business.
We are happy in consequence to say that the Her
aid thus furnishes merchants and men OF BUSINESS
preparing for the season. of the best channels OF
advertising that New York can afford In more
especial manner this is applicable to those IN the
southern and western trade There is not a CONNER
cia city from Philadelphia up to Charleston round to
Mobile and New Orleans, and back again by the way
OF Detroit, that the Weekly Herald does notreach,
twice and three times in number, to either the Journal
ofCommerce- & Enquirer, or any other paper
m New York Gentlemen in Pearl street. WREN you
hear the cock crow, what should you do Go out
and weep like foolish St. Petcr7 No, gentlemen
xst up Dress shave, write out an advertisement and
send il to the Herald. / have ciowed my crow,
therefore, take advice and be strriug. JAM Is.