Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-07-19
v0L.Iv.
N.,.c. IA Country subse ribers.

Hereafter wneneyer any country subscription TO the
HERALD reaches a fortnight of Its close subscribers
v receive their papers, done up In yeloo lorGppcrs
This pan is adopted in order to give our patrons, IN
the conntrv notice. either to renew their subscription
Nv fresh remittance, expect it to cease at the
close of the period for which it had been paid. Sub
rcribers will therefore understand, after this notice,
what is meant by receiving their papers done up In
seAow asrapping paper.
By this method we furnish individual subscribers
with proper notice, without putting them to the ex-
pense Of postage, and thus shave Amos Kendall, by
way OF requita for his shaving often our subscrl-
bes The fashionable morals of the present day, as
sanctioned by the Honorable the Kitchen Cabinet,
are to cheat as much as you can SO that the law
does not reach you do not practice on this prlncl-
ple to any extc at except when have dealings with
the Kitchen-and on such occasions it is adopted
purely in self deence-if you don't shave you'll get
shaved. Every day am receiving .etters complain
Ing that the Herald has failed. when, at the same
time, know full well that it is regularly nailed
Why these complaints? Because many of Amoss
Ib treasurcrs will be looking into the Herald to see
the lineaments of their master accurately depicted
They read laugh but forget 10 put the Herald into Its
wrapper again. Hereafter beg them as favor-as
personal favor to me-to try to be as honest as they
can. know they have precious little Of that article
but precious little is better than none.
THE HERALD 5 HIPpISe LIST: OR BENEFITS AME-
nIcAN SaIprIsG LisT.-We now regularly issue on
Saturday evening of every week, in a single sheet,
comprised in TIE Evening Herald Of that day, the
"HERALp Surprise LIST" or "BEENErrs AMERICAN
tSH1pPiNa LIST" for the and convenience of
shipping and general merchants, both of this and
Of other countries. 1t comprises all the ship news OF
the week. combined in one sheet, and arranged on
a plan entirely new-a specimen OF which we nave
given during the last few weeks in our Morning
Herald. At present. our Weekly Herald con-
tans all the literary, philosophical POLITICAL none
tary aAd commercial intelligence, exclusive OF
the ship news, which is valuable. The want of room
compes US to exclude this large mass of authentic
shipping intelligence. Our purpose is to remedy this
evil, by the publication, in one sheet, of all the ship
news of the week, digested and arranged in such
way as to save trouble and time to the commercial
reader.
This sheet ia the size of the daily Herald, and
will be sold at t5o cents per copy or Sl.oO per an
xum for subscribers at distance, payable in ad-
vance.
In addition to all the shipping intelligence of the
week, il will contain all the Commercial News of the
week, and the news of the day on which il is pub
lshed-each Saturday, up TO the close OF business.
Not OF the least important features OF tina sheer
il its cheapness combined with its accuracy and CON-
prehensiveness. 1t will be specimen Of the philo-
sophy Of ship news and shipping intelligence.
Our means to execute this purpose are many and am
ple We own most excellent News Boat Establish
ment, equipped and manned in fine style 1t IS all
cur own. We have besides an arrangement with the
sepen Pilot Boats of New York, from whom we pro-
cure all the shipping intelligence they can rake and
scrape in the course of the week. The New fork
Pilots are the NEST gallant set of fellows IN existence
and we always treat them as they deserve BY these
means we cap and have frequently outsinpPed every
other paper in New York. in the amplitude and accu'
racy Of our ship news. The concentration OF these
efforts in single sheet, will be of manifest advantage
to merchants throughout the Union and throughout
Europe.