Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-22
VOLUME III.
r.. mer,nant. and Men Of Business.

TIE Merchants and Men of Business.
The Spring business, such as II may De, VIII open
in few weeks Whether be good, bad, or lndlHer-
en il is always we'll for all discreet men of business
10 make as full and active PREPARATIONS as possible
Cash is the great system of the day-credlt is demol-
;shed and paralysed by foolish and visionary 60
vernmen,. Some supplies must be had from TINS
great emporium, and merchants, south, west, and
east, must congregate here with a little money IN
their pockets to make purchases.
With such prospect, the merchants here VIII DC
anxious to get as much good custom sposslble' and
order 10 effect such an object Is now time 10 'hlnk
of advertising bemes for the opening OF the sprhg'
Now what better paper there for this purpose than
the Herald?
The permanent steady, and healthy circulation OF
the Herald at this moment both in town and couH-
try, is greater than it ever was, and more than any
four papers in Wall street. Those who take 1t have
20 pay for it in advance hence they read it carefully,
with attention. This circulation extends into every
part Of the commercial world, both in this country
and in Europe, and particularly among the higher
orders of men of business and society Not long since
the French Minister of Finance actually sent to US
through government agent to subscribe to and
procure file of the Herald The Bank of England
also takes it regularly. We have a weekly paper,
called the Weekly Herald, which circulates three
times the namber of copies among the traders of the
south and west tina, any paper in New York ever
did.
ANY gentlemen who doubts these facts can be
satisfied of their truth by applying to us in proper
way. :,
This circulation among men Of business, and all
classes, arises from the manner in which the Herald
is conducted In all the essential elements of news
paper we have far surpassed our contemporaries. In
our report of the Money Market alone, no paper in
this country can compete with US. Indeed. we have
driven two or three Of the Wall street prints into an
imitation Of rs in that respect but how near these
limitations come to the original our readers can tell
In commercial law intelligence, in foreign news, IN
legislative matters, in our shipping lists in literature,
religion and general philosophy, even in wit and
good hun,or, thrown in to give zest 10 life, we have
welded and maintained unquestionabe superiority
for some time past. We own News Boat, and en-
ploy two others besides the best news collectors and
reporters in New York. Our industry and our activity
have been bent to the utmost night after might
Briefly, therefore, these are some Of the causes
which, in the midst Of ruin stagnation, and actual
bankruptcy among the newspaper press of this city,
have enabled us to hold our position, and TO 60 ahead
in spite Of all personal rivalry, jealousy, revulson In
trade, or the general disruption Of business.
We are happy in consequence to say that the Her
aid thus furnishes to merchants and men of business
preparing for the season. one of the best channels Of
advertising that New York can afford In more
especial manner this is applicable to those IN the
southern and western trade. There is not CONNER
ci city from Philadelphia up to Charleston round TO
Mobile and New Orleans, and back again by the way
of Detroit, tina, the Weekly Herald does netreach'
twice and three times in number, TO either the Journal
ofCommerce- Courier Enquirer, or any other paper
in New York. Gentlemen in Pearl street. when you
hear the cock crow, what should you dot Go Out
and wesp like foolish ST. Peter1 No. gentlemen
get up Dress shave, write out an advertisement and
send il to the Herald. have crowed my crow,
therefore, take advice and be strnug Jan. Is.