Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-01-24


The Spring business, such as it may be, will open
in few weeks. Whether II be good, bad or indHer-
emit il is always well for al discreet of business
to make full and active prep aratons as possible
Cash the great system of the day-eredit is demol-
ished and paralysed by a foolish and visionary go.
yernment. Some supplies must be had from this
great emporium, and merchants, south, wesl and
east must congregate here with little money IN
their pockets to make purchases.
With such prospect the merchants here VIII be
anxious to get as much good custom possible and In
order to effect such object il is now time to think
of advertising beimcs for the opening of the Spring.
Now what better papers there for this purpose than
the Hcradl
The permanent, steady, and healthy circulation OF
the Herald at this moment both in town and couH-
try is greater than il ever was, and more than any
four papers in Wall street. Those who take 1t nave
10 paw for it in advance hence they read II carefully,
with attention This circulation extends into every
mart ef the commercial world both in this country
and in Europe, and particularly among the higher
orders of men of business and society Not long since
the French Minister of Finance actually sent to us
through a government agent to subscribe to and
procure file of the Herald The Bank of England
also takes it regularly. We have a weekly paper,
called the Weekly Herald, which circulates three
times the number of copies among the traders OF the
south and west that any paper in New York ever
did.
Anv gentlemen who doubts these facts can be
satisfied of their truth by applying TO as in proper
way
This circulation among men Of business and all
classes arises from the manner in which the Herald
"a conducted In all the essential elements of news
paner. we have far surpassed contemporaries. In
our report of the Money Market alone, no paper IN
this country can compete with u.s. Indeed, We have
driven two or three of the Wall street prints into al
imitation of us in that respect but how near these
limitations come to the original our readers can tell
In commercial law intelligence, in foreign news, II
LEGISLATIVE matters in shipping lists, IN literature
religion. and general philosophy, even in wit ant
GOOD humor thrown in to give zest 10 life, wehav'
welded and maintained unquestionable supenorlt,
for some time past. We own News Boat, and EN-
nlov TWO Others besides the best news collectors ant
renorers in New York. Our industry and our activity
have been bsnt to the utmost night after might
BRIEFLY. therefore, these some Of the causes
which in the midst Of ruin stagnation and actual
bankruptcy among the newspaper press Of this city,
have enabled Ms 10 hold our position and go ahead
IN sp,e of all personal rivalry jealousy revulson in
trade. or the general disruption of business
We are happy in consequence TO say tina, the Her
aid Tins furnishes merchants and men OF business,
nrenarnp for the season, Of the best channels Of
advertising that New York can afford. In more
especal manner this is applicable to those IN the
southern and western trade There Is nota CONNER
cal CITY from Philadelphia up to Charleston, round to
Mobile and New Orleans, and back again w the way
~ Detroit, that the Weekly Herald does not reach
,cs and three times in number, to either the Journa
ofCommerce-Courer& Enquirer, or any other pape
- New York. Gentlemen in Pearl street, when you
he,r HE cock crow, what should you dol Go on
and weep like foolish ST. Peterl No, gentlemen
-, IN dress, shave, write out advertisement ant
sona 4 n the Herald l have crowed my crow
therefore take advice and be stirriug.