Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-23

To Merchants and Mem of Business.
The Spring business such as it may be- will open
in few weeks. Whether II be good bad or ndlfer-
ent is always we'll for all discreet men Of business
to make as fun and active preparations possible
Cash is the great system of the day-credt is demo-
ished and paralysed by foolish and visionary GO
vernmon. Some supplies must be had from this
great emporium, and merchants, SOUTH west, and
east, must congregate here with little money IN
their pockets to make purchases.
With such prospect, the merchants here VIII ne
anxious to get much good custom aspossble and IN
order to effect such object, it is now time to think
of advertising betimcs for the opening of the Spring.
Now what better paperis there for this purpose than
the Herald?
The permanent steady, and healthy circulation of
sshe Herald at this moment both in town and coun-
try, is greater than it ever was, and more than any
four papers in Wall street. Those who take it have
to pay for it in advance hence hey read il carefully,
with attention. This circulation extends into every
part Of the commercial world, both in this country
and in Europe, and particularly among the higher
orders of men of business and society Not long since
the French Minister Of Finance actually sent TO US
through government agent to subscribe to and
procure file of the Herald. The Bank of England
also takes it regularly. We have weekly paper
called the Weekly Herald, which circulaes three
times the number of copies among the traders of the
south and west tina, any paper in New York ever
did
ANY gentlemen who doubts these facts can be
satisfied of their truth by applying to as in proper
way.
This circulation among men OF business, and all
classes arises from the manner in which the Herald
is conducted In all the essential elements Of news
paper, we have far surpassed oar contemporaries. In
our report Of the Money Market alone, no paper in
this country can compete with US. Indeed. we have
driven two or three of the Wall prints into an
imitation Of US in that respect but how near these
limitations come to the original readers can tell
In commercial law intelligence, in foreign news in
Legislative matters, in shipping lists, in literature,
religion, and general philosophy, even in wit and
good hunor thrown in to give zest 10 life, we have
welded and maintained an unquestionable superiority
for some time past We own News Boat, and en-
poy Two Others besides the best news collectors and
reporters in New York. Our industry and our activity
have been bent to the utmost night after might.
Briefly, therefore, these are some Of the causes
-~A.eh in the miasl IF ruin. sisaaaiinn. and actual
bankruptcy among the newspaper press Of this city,
have enabled us to hold position, and TO 90 ahead
in spite Of all personal rivalry, jealousy, revulson in
trade or the general disruption Of business.
We are happy in consequence to say that the Her
aid thus furnishes to merchants and men of business,
preparing for the season. Of the best channels Of
advertising that New York can afford In more
especial manner this is applicable to those IN the
southern and western trade. There is not CONNER
cia city from Philadelphia up TO Charleston round 10
Mobile and New Orleans, and back again by the way
Of Detroit that the Weekly Herald does not reach,
twice and three times in number to either the Journal
ofCommerce- g. Enquirer, or any other paper
IN New York. Gentlemen in Pearl street. when you
hear the cock crow, what should you do Go out
and weep like foolish ST. Peter7 No, gentlemen
get up dress shave, write out an advertisement and
send il TO the Herald. have ciowed my crow,
therefore, take advice and be stirrug. Jan. 70.