Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-01-30
VOLUME HI.
To Merchants and Men OF business'

Te Merchants and Men Of Business
uhe Sarne business such as it may be, VIII open
= few weeks Whether II be good, bad or indlHer-
on, i i always well for all discreet men OF business
20 make as full and active preparations as possible
Cash is the great system of the day-credlt is demoi-
ished and paralyse by foolish and visionary 60
vernmen. Some supplies must be had from TINS
great emporium and merchants, south, wesl ana
east, must ,congregate here with little money IN
their pockets to make purchases
With such a prospect the merchants here VIII DC
anxious to get as much good custom aspossoie ana III
order to effect such an object Is now time 70 'hiA
Of advertising betmes for the opening of the Spring
Now what better papers there for this purpose IMAM
the Hcraldl
The permanent, steady, and healthy circulation OF
the Herald at this moment both in town and couh-
trv is Greater than it ever was, and more than any
Cur napers in Wall street. Those who take 1t have
10 paw for it in advance hence they read 1t carefully
with attention This circulation extends into every
part of the commercial world, both in this country
and in Europe, and particularly among the higher
orders of men of business and society Not long since
the French Minister of Finance actually sent TO us
through government agent to subscribe 10 ana
procure file of the Herald. The Bank of England
also takes it regularly We have weekly paper
called the Weekly Herald, which circuates three
times the number of copies among the traders of the
south and west that any paper in New York ever
did.
Anv gentlemen who doubts these facts can be
satisfied of their truth by applying TO us in proper
way. ~
This circulation among men Of business, and all
classes, arises from the in which the Herald
is conducted In all the essential elements OF news
paper we have far surpassed our cotemporanes. In
our report of the Money Market alone, no paper in
this country can compete with u.s. Indeed, we nave
driven two or three of the Wall street prints into an
imitation of us in that respect but how near these
limitations come to the original our readers can tell.
In commercial law intelligence in foreign news, in
Legislative matters, shipping lists, in literature
religion, and general philosophy, even in wit and
good humor, thrown in to give zest TO life, we have
welded and maintained an unquestionabe superiority
for some time past. We own News Boat and en-
ploy two Others besides the best news collectors and
reporters in New York Our industry and our activity
have been bsnt to the utmost night after might
Briefly, therefore, these some Of the causes
which, in the midst Of ruin, sagnaton, and actual
bankruptcy among the newspaper press OF TINS city,
have enabled us hold position, and TO 60 ahead
in spite of all personal rivalry, jealousy revuslon IN
trade, or the general disruption of business
We are happy in consequence to say that the Her
AID thus furnishes to merchants and men of business
preparing for the season, of the best channels oil
advertising tina, New York can afford. In more
especial manner this is applicable to those in the
southern and western trade. There is nota CONNER
cial city from Philadelphia up to Charleston, round to
Mobile and New Orleans and back again by the way
Of Detroit, that the Weekly Herald does not reach,
twice and three times in number to either the Journal
ofCommerce- Courier g. Enquirer, or anyo,her paper
N New Yerk. Gentlemen in Pearl street, when you
hear the cock crow, what should you dot TO out
and weep like foolish ST. Peter3 No, gentlemen
Get ND dress shave, write out advertisement and
send il TO the Herald. I have crowed my crow,
berefore ,ake advice and be stirring Jan. 70.