Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-01-26
VOLUME III.
To MercMants and Men of Business.

ThASsnng business such as il may be, will open
IN few weeks. Watcher II be good, Bad or lndHer-
ent il is always well for al discreet men OF business
10 make as full and active preparations as possible
Cash IS the great system of the day-credlt Is demoi-
ished and paralysed by foolish and visionary GO
pernmeni. Some supplies must be had rom inns
great emporium, and merchants, SCUM, west anu
east, must congregite here win little money III
tker pockets 10 make purchases ~
With such q prospect, the merchants here VIII De
anxious to get as much good custom possible ana IN
order To effect SUCH OBJECT II IS now Tune 10 'inh
ef advertising betimes for the opening OF the Sprihg
Now what better papers there Tor this purpose IMAM
the Herald?
The permanent steady, and healthy circulation OF
the Herald at this moment, both IN town ana couH-
try, is greater tnan il was, and more IMAM any
fur nooers in Wall street Those who take II have
to nav for II in advance, hence hey reac IL carefully,
with attention This CT culatlon extends INTO every
part of the commercial world, both in tins country
and in Europe and particularly among the higher
orders of ZEN of business and society. Not long since
the French Minister OF Finance actually sent TO us
through government agent to subscribe To and
procure a file Of the Herald The Bank OF England
also takes ID regularly. We have weekly paper,
called the Weekiy Herald, which circuiates three
times the nanber Of copies amoag The traders OF the
south and west that any paper IN New YORK ever
did.
ANY gentlemen who doubts these facts can be
satisfied Of their truth by applying TO as IN proper
way. n
This circulation among men OF business ana an
classps arises from the manner In which the Herald
is conducted I'm all the essential elements OF news
paper we have far surpassed osr cotemporarles In
our report OF the Money Market alone, no paper IN
this country can compete with US. Indeed, we nave
driven two or three of the Wall street prints into an
imitation OF Us in that respect but how near these
limitations come the original our readers can tell
In commercial law intelligence, in foreign news IN
legislative matters in our shipping lists IN literature
religion, and general philosophy, even IN wit ana
oood humor thrown in 10 give zest 10 life, We nave
welded and maintained an unqnestlonable superiority
for some time past. We own News Boat, and en-
ploy Two Others besides the best news collectors and
reporters in New York. Our industry and our activity
have been b mt TO the utmost night after might.
Briefly therefore, these are some OF the causes
which in the midst Of ruin stagnaton, and actual
bankruptcy among the newspaper press Of this city,
have enabled us hold our POSITION and 10 go ahead
IN spite of all personal rivalry Jealousy resulson IN
trade or the general disruption of business
We are happy in consequence to say that The Her.
AID thus furnishes TO merchants and men OF business
preparing for the season. of the best channels oil
advertising that New York can afford. In more
especial manner this is applicable to those IN the
southern and western trade. There is not CONNER
cal city from Philadelphia up TO Charleston, round 10
Mobile and New Orleans and back again ~ the way
of Detroit that the Weekly Herald does not reach,
twice and three times number, 10 either the Journal
ofCommerce-C Courier & Enquirer, or anyother paper
IN New York Gentlemen in Pearl street. when you
hear the cock crow, what should you do? Gro out
and weep Ike foolish ST. Peter? No. gentlemen
get M dress shave write out an advertisement and
send il TO the Herald. i have cfowed my crow,
therefore take advice and be strrug.