Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-07
VOLUME III.


To Merchants and Men Of Business.
The Ssring business, such as it may be, will open
in few weeks. Whether II be good, bad, or lndfer-
ont il i always wei for all discreet of business
TO make as full and active preparations as possible
Cash is the great system of the day-credlt IS demol-
ished and paralyse by foolish and visionary GO
yernmen.. Some supplies must be had from TINS
great emporium, and merchants, south, west and
east, must congregate here with little money IN
their pockets to make purchases.
With such prospect, the merchants here VIII DC
anxious to get as much good custom sposslbe ana IN
order to effect such an object is now time 10 thnK
of advertising betimes for the opening OF the oprlhs
Now what better paperis there for this purpose than
the Herald?
The permanent steady, and healthy circulation of
the Herald at this moment both in town and coun-
,rv i greater than it ever was, and more than any
four papers in Wall street. Those who take II have
TO pay for it in advance hence they read 1t carefully
with attention. This circulation extends INTO every
mart of the commercial world, both in this country
and in Europe, and particularly among the higher
orders of men of business and society Not long since
the French Minister of Finance actually sent to us
through a government agent to subscribe to and
erocure file of the Herald. The Bank of England
also takes it regularly. We have weekly paper,
called the Weekly Herald, which crculates three
times the number of copies among the traders OF the
south and west that any paper in New York ever
did.
Anv gentlemen who doubts these facts can be
satisfied of their truth by applying to as in proper
way. =
This circulation among men Of business, and all
classes arises from the manner in which the Herald
is conducted In all the essential elements OF news
paper, we have far surpassed oar cotemporanes. In
our report of the Money Market alone, no paper IN
this country can compete with US. Indeed, we have
driven two or three of the Wall street prints into an
imitation OF us in that respect but how near 'hese
limitations come to the original our readers can tell.
In commercial law intelligence in foreign news, IN
Legislative matters, in cur shipping lists, In literature
religion, and general philosophy, even in wit and
good humor thrown in to give zest TO life, wehave
welded and maintained an unquestonable superiority
for some time past. We own News Boat, and en-
poy two Others besides the best news collectors and
reporters in New York Our industry and our activity
have been bant to the utmost night after might.
Briefly, therefore, these are some OF the causes
which, in the midst Of ruin, stagna,ion and actual
bankruptcy among the newspaper press Of this CITY,
have enabled us to hold position, and TO 60 ahead
in spite Of all personal rivalry jealousy, revuson IN
trade or the general disruption Of business
We are happy in consequence TO say that the Her
aid thus furnishes to merchants and men of business,
oreparng for the season. of the best channels oil
advertising that New York can afford. In more
especial manner this is applicable to those IN the
southern and western trade. There is nota CONNER
al city from Philadelphia up Charleston, round 10
Mobile and New Orleans, and back again by the way
of Detroit, that the Weekly Herald does etreach,
twice and three times number to either the Journal
ofCommerce- Courier g. Enquirer, any other paper
IN New York Gentlemen in Pearl street, when you
hear the cock crow, what should you dol Go out
and weep like foolish 81. Pcter7 No, gentlemen
get up Dress shave write out an advertisement and
send il to the Herald. l have crowed my crow,
therefore, take advice and be strriug Jan. 70.
81 IlyEHPOOL PACKETs,-To sail from