Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-09
VOLUME III.
To Merchants and Men OF business

To Merchants and Men of Business.
The Sarlng business, such as it may be, will open
in 4 few weeks Whether II be good, bad, or ndlffer-
ant il il always we'll for all discreet men of business
to make as full and active preparations as possible
Cash is the great system Of the day-cred is demo-
ished and paralysed by foolish and visionary 60
yernment Some supplies must be had from TINS
great emporium, and merchants, south, west and
east, must congregate here with little money IN
their pockets to make purchases.
With such a prospect, the merchants mere VIII 10
anxious to get much good custom aspossoie ana III
order to effect such an object is now time 10 'hihR
of advertising betimes for the opening of the Spring
Now what better paper s there for this purpose than
the Herald?
The permanent steady, and healthy circulation OF
the Herald at this moment both in town and coua-
try, is greater than il was, and more than any
four papers in Wall street. Those who take it have
to pay for it in advance hence they read 1t carefully,
with attention. This circulation extends into every
part of the commercial world, both in this country
and in Europe, and particularly among the higher
orders of men of business and society. Not long since
the French Minister of Finance actually sent to us
through a government agent to subscribe to and
procure file Of the Herald The Bank OF England
also takes it regularly. We have weekly paper
called the Weekly Herald, which circuates three
times the number of copies among the traders OF the
south and west that any paper in New York ever
did
ANY gentlemen who doubts these facts can be
satisfied of their truth by applying to rs in proper
way. :,
This circulation among men Of business, and all
classes. arises from the manner in which the Herald
is conducted. In all the essential elements Of news
paper, we have far surpassed our contemporaries. In
our report of the Money Market alone, no paper IN
this country can compete with u.s. Indeed, we have
driven two or three of the Wall street prints into an
imitation OF us in that respect but how near these
limitations come to the original our readers can tell
In commercial law intelligence in foreign news, IN
LEGISLATIVE matters in our shipping lists, IN literature,
religion, and general philosophy, even in wit and
good humor thrown in to give zest TO life, we have
welded and maintained an unquestonabe superiority
for some time past. We own a News Boat and en-
poy two Others besides the best news collectors and
reporters in New York Our industry and our activity
have been ben, to the utmost night after might.
Briefly, therefore, these are some Of the causes
which, in the midst Of ruin, siagnaton, and actual
bankruptcy among the newspaper press OF this CITY,
have enabled us to hold position and TO 60 ahead
in spite of all personal rivalry jealousy revusion IN
trade, or the general disruption Of business.
We are happy in consequence to say that the Her
aid thus furnishes to merchants and men OF business
preparing for the season. of the best channels oil
advertising that New York can afford. In more
especial manner this is applicable to those IN the
southern and western trade. There is nota CONNER
cal city from Philadelphia up to Charleston, round 10
Mobile and New Orleans and back again by the way
OF Detroit that the Weekly Herald does not REACH
twice and three times number to either the Journal
ofCommerce-C Courier & Enquirer, or any other paper
in New York. Gentlemen in Pearl street. when you
hear the cock crow, what should you dol Go OFT
and weep like foolish st. Peter1 No, gentlemen
get mp, dress shave, write out an advertisement and
send il to the Herald. 1 have crowed my crow,
therefore, take advice and be stirriug. JAM 20.