Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-13

re Merchants and Men OF BUSINESS

re Merchants and Men Of Business.
The Ssring business, such as it may be, VIII open
in few weeks Whether be good, bad, or ndlfier-
emit il is always we'll for all discreet men OF business
to make as full and active preparations as possible
Cash is the great system OF the day-credt Is demol-
ished and pafalysed by foolish and visionary GO
yernment Some supplies must be had from this
great emporium, and merchants south, west, and
east, must congregate here with little money IN
their pockets to make purchases.
With such prospect, the merchants here VIII be
anxious to get much good custom aspossbie ana IN
order TO effect such an object is time to think
of advertising betimes for the opening OF the Spring.
Now what beuerpaper s there for this purpose than
the Herald
The permanent steady, and healthy circulation OF
the Herald al this moment, both in town and coua-
try is greater than il ever was, and more than any
four papers IN Wall street. Those who take 1t have
to pay for il in advance hence they read IT carefully,
with attention. This circulation extends INTO every
part of the commercial world, both in this country
and in Europe, and particularly among the higher
orders Of mea of business and society Not long since
the French Minister of Finance actually sent TO us
through a government agent to subscribe to and
procure file of the Herald. Thc Bank of England
also takes il regularly. We have weekly paper,
called the Weekly Herald, which circulates three
times the number of copies among the traders OF the
south and west that any paper in New York ever
did.
ANY gentlemen who doubts these facts can be
satisfied of their truth by applying to as in proper
way. :,
This circulation among men OF business, anu all
classes arises from the in which the Herald
is conducted. In all the essential elements OF news
paper we have far surpassed our coemporares In
our report of the Money Market alone, no paper IN
this country can compete with US. Indeed, we have
driven two or three of the Wall street prints into an
imitation OF u. in that respect but how near these
limitations come to the original our readers can tell.
In commercial law intelligence, in foreign news, IN
legislative matters, in shipping lists, in literature
religion, and general philosophy even in wit and
good humor, thrown in to give zest TO life, we have
welded and maintained an unquestionable superiority
for some time past. We own News Boat, and en-
ploy two Others besides the best collectors and
reporters in New York. Our industry and our activity
have been bsnt to the utmost night after might.
Briefly therefore, these are some Of the causes
which, in the midst Of ruin stagnation, and actual
bankruptcy among the newspaper press OF this city,
have enabled us to hold position, and TO 90 ahead
in spite Of all personal rivalry, jealousy, revulson IN
trade, or the general disruption of business.
We are happy in consequence to say that the Her
aid ,hus furnishes to merchants and of business,
nrenarnp for the season. one Of the best channels oil
advertising that New York can afford In more
especial manner this is applicable to those in the
southern and western trade There is not CONNER
cal city from Philadelphia up 10 Charleston round TO
Mobile and New Orleans, and back again by the way
of Detroit, that the Weekly Herald does not reach,
twice and three times in number to either the Journal
ofCommerce- Courer& Enquirer, or any other paper
in New York. Gentlemen in Pearl street, when you
hear the cock crow, what should you do Go out
and weep ike foolish ST. Pc,er7 No, gentlemen
get M, dress, shave write out an advertisement and
send il 10 the Herald l have ciowed my crow,
boresoro take advice and be stirrug. Jan. Is.