Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-05
V0LUM Il III.


To Merchants and Men Of Business.
The Spring business, such as it may be, will open
in few weeks Whether be good, bad, or indlffer
emit il is always well for all discreet men of business
to make as full and active prep arations as possible
Cash is the grea system of the day-credti IS demol-
ished and paralysis by a foolish and visionary GO
yernmeni Some supplies must be had from TINS
great emporium and merchants south, west ana
east, must congregate here with a little money III
their pockets 10 make purchases.
With such prospect, the merchants here VIII DC
anxious to get a. much good custom possible ana III
order 10 effect such object is now nie 10 ''i''A
of advertising bemcs for the opening OF the oprhs'
Now What batter paper there for this purpose than
the Herald?
The permanent, steady, and healthy circulation OF
the Herald at tins moment, both in town ana couh-
try, is greater than it ever was, and more than any
s,ur napers in Wall street. Those who take 1t have
60 nav for il in advance, hence they read it carefully,
with attention This circulation extends into every
mart of the commercial world, both in this country
and in Europe, and particularly among the higher
orders of men bf business and society Not long since
the French Minister of Finance actually sent to us
through government agent to subscribe to and
procure file of the Herald. The Bank OF England
also takes it regularly We have weekly paper,
called the Weekly Herald, which c,rcuates three
times the number of copies among the traders OF the
south and west that any paper in New York ever
did.
ANY gentlemen who doubts these facts can DC
satisfied of their truth by applying TO as IN proper
way. al
This circulation among men OF business, ana all
classes arises from the manner in which the Herald
is conducted. In all the essential elements Oh news
paper we have far surpassed oar cotemporaries' IN
our report of the Money Market alone, no paper In
this country can compete with u.s. Indeed: we nave
driven two or three of the Wall street prints into an
imitation Of us in that respect but how near these
limitations come TO the original our readers can 'el
In commercial law intelligence, in foreign news IN
legislative matters in shipping lists, IN literature
religion, and general philosophy, even IN VIII ana
good humor, thrown in to give zest TO lie, we nave
rv;.lded and maintained an unquestionabe superiority
for some time past. We own News Boat ana en-
n,ov Two others besides the best news collectors and
rensrters in New York. Oar industry and our activity
have been ben, to the utmost night after might
Briefly, therefore, these are some OF the causes
which. in the midst Of ruin, sagnaton, and actual
b,nkmptcv among the newspaper press Of this city,
have enabled US to hold position and to 60 ahead
in spite of all personal rivalry, jealousy revulsion IN
trade. or the general disruption of business
We are happy in consequence to say that the Her
AID Inns furnishes to merchants and of business
nreoarnp for the season, one of the best channels Of
advertising that New York can afford. In more
especial manner this is applicable to those IN the
southern and western trade. There is nota CONNER
e,al CITY from Philadelphia up Charleston, round to
Mobile and New Orleans, and back again by the way
of Detroit tha, the Weekly Herald does notreach,
twice and three times in number to either the Journal
ofCommerce-Couricr & Enquirer or any other paper
IN New York. Gentlemen in Pearl street. when you
hear the cock crow, what should you dol Go out
and weep like foolish st. Peterq No, gentlemen
oct no. dress shave write out an advertisement and
send il 10 the Herald. / have crowed my crow,
therefore, take advice and be stirriug. JAM 20.