Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-24
V0LUM Il III.
To Merchants and Men OF Business.

To Merchants and Men OF Business.
The Spring business, such as it may be, will open
in few weeks Whether IT be good, bad, or indAer-
ent is always we'll for all discreet of business
to make as fun and active preparations possible
Cash is the great system of the day-credit is demol
ished and paralysed by foolish and visionary 60
vernment Some supplies must be had from this
great emporium, and merchants, south, west and
east must congregate here with little money In
their pockets TO make purchases.
With such prospect, the merchants here will be
anxious TO get much good custom possible, and in
order to effect such object il IL now time to think
of advertising betimcs for the opening of the Spring.
Now what better paperis there for this purpose than
the Herald?
The permanent, steady and healthy circulation of
the Herald at this moment both in town and coun-
try, greater than it ever was and more than any
four papers in Wall street. Those who take it have
TO pay for it in advance hence they read it carefully
with attention. This circulation extends into every
part of the commercial world both in this country
and in Europe, and particularly among the higher
orders of men Of business and society Not long since
the French Minister Of Finance actually sent to us
through a government agent to subscribe to and
procure file of the Herald Thc Bank of England
also takes il regularly. We have a weekly paper,
called the Weekly Hersld, which circulates three
times the number of copies among the traders of the
south and west tina, any paper in New York ever
did.
Any gentlemen who doubts these facts can be
satisfied of their truth by applying to in proper
way
This circulation among men Of business and all
classes, arises from the manner in which the Herald
is conducted. In all the essential elements of news
paper, we have far surpassed our contemporaries In
our report of the Money Market alone no paper in
this country can compete with US. Indeed. we have
driven two or three of the Wall street prints into
imitation Of US in that respect but how near these
limitations come to the original our readers tell.
In commercial law intelligence, in foreign news in
legislative matters, in shipping lists, in literature
religion, and general philosophy even in wit and
good humor thrown in to give zest to life, have
welded and maintained unquestlonable superiority
for some time past. We own News Boat, and en-
poy two Others besides the best collectors and
reporters in New York. Our industry and our activity
have been bsn, In the righ after might.
Briefly, therefore, these are some oil the causes
which in the midst Of ruin stagnation, and actual
bankruptcy among the newspaper press OF this city,
have enabled us to hold our position and TO 60 ahead
in spite Of all personal rivalry, jealousy, revulson
trade, or the general disruption Of business
We are happy in consequence to say that the Her
aid thus furnishes to merchants and men OF BUSINESS
preparing for the season. of the best channels Oh
advertising that New York can afford. In more
especial manner this is applicable to those IN the
southern and western trade. There is nota commsf-
c;al city from Philadelphia up charleston, round 10
Mobile and New Orleans and back again by the way
of Detroit, tina, theweckly Herald does not reach,
twice and three times in number to either the Journal
ofCommerce- Courier & Enquirer, or any other paper
in New York Gentlemen in Pearl street. when you
hear the cock crow, what should you dot Go out
and weep like foolish ST. Peer3 No, gentlemen
get ND, dress shave write out an advertisement and
send il TO the Herald. l have crowed my crow,
berefore take advice and be stirriug. Jan. 70.