Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-01-27
v0LUM n III.
-. m.rcnauts and Men OF Business.

oMerchauts and Men OF Business.
The Spring business, such as it may be, Will open
in few weeks Whether II be gooc, bad, or inoiher-
ant il always well for all discreet men OF business
TO make as full and active preparations as possible
Cash IS the greats system of the day-cred Is demon
ished and paraysed by foolish and visionary GO
vernmen.. Some supplies must be had from 'his
great emporium, and merchants, south, wes' ana
east, must congrcgate here with little money III
tseir pockets 10 make purchases.
With such pro spact, the merchants here VIII De
anxious to get as much good custom spossloe ana III
orderto eAsct such an object, il now time TO think
of advertising be';mcs for the opening OF the 9pfHe
Now what better papers there for this purpose than
the Herald?
The permanent steady, and healthy circulation OF
The Herald al this moment both in town and coun-
try. is greater than it ever was and more than any
four papers in Wall street. Those who take It have
to nav for il in advance hence hey read II carefully,
with attention This circulation extends INTO every
mart Of the commercial world both in this country
and in Europe, and particularly among the higher
orders of men of business and society Not long since
the French Minister of Finance actually sent TO US
through a government agent to subscribe to and
procure file of the Herald. The Bank of England
also takes il regularly. We have a weekly paper
called the Weekly Herald, which circulaes three
times the number of copies among the traders of the
south and west that any paper in New York ever
did.
ANY gentlemen who doubts these facts can be
satisfied of their truth by applying TO as in proper
way. ;,
This circulation among men Of business, and all
classes arises froa, the manner In which the Herald
is conducted In all the essential elements OF ne ws-
paper, we have far surpassed our cotemporares. In
our report of the Money Market alone, no paper in
this country can compete with US. Indeed. we have
driven two or three of the Wall street prints into an
imitation OF us in that respect but how near these
limitations come TO the original our readers can tell.
In commercial law intelligence, in foreign news, IN
Legislative matters, shipping lists in literature
religion, and general philosophy, even in wit and
good humor, thrown in to give zest TO life, wehave
welded and maintained an unquestionable superiority
for some time past. We own News Boat, and en-
ploy two Others besides the best collectors and
reporters in New York. Our industry and our activity
nave been b.nt to the utmost night after might.
Briefly therefore, these are some Of the causes
which, in the midst Of ruin stagna;lon, and actual
bankruptcy among the newspaper press OF this city,
have enabled us hold position, and TO 60 ahead
in spite of all personal rivalry, jealousy, revusion in
trade, or the general disruption of business.
We are happy in consequence to say that the Her.
aid thus furnishes to merchants and of business,
preparing for the season. Of the best channels Of
advertising that New York can Afford In more
especial manner this is applicable to those in the
southern and western trade There is not q CONNER
cial city from Philadelphia up to Charleston round to
Mobile and New Orleans, and back again by the way
of Detroit, that the Weekly Herald does not reach,
twice and three times number to either the Journal
ofCommerce-Courier& Enquirer, or any other paper
in New York. Gentlemen in Pearl street, when you
hear the cock crow, what should you do? Go out
and weep like foolish ST. Peter7 No, gentlemen
get up Dress shave, write out an advertisement and
send il to the Herald. / have ciowed my crow,
therefore, take advice and be stirring. Jan. 20.