Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-15

To Merchants and Men OF Business.
The Sprnp business such as it may be, will open
in few weeks. Whether IT be good bad, or indlfer-
emit il is always well for all discreet men of business
to make as fall and active preparations as possible
Cash is the great system of the day-credil 10 demo
ished and paraysed by foolish and visionary go
yernment Some supplies must be had from this
great emporium, and merchants, south, west, and
their pockets TO make purchases
With such prospect the merchants here viii be
anxious to get as much good custom aspossble ana IN
order to effect such an object it is now time to thinA
of advertising betmcs for the opening of the Spring.
Now what better papers there for this purpose than
the Hcrald2
The permanent steady, and healthy circulation OF
the Herada this moment both in town and coua-
trv. is greater than it ever was and more than any
four papers in Wall street. Those who take it have
to pay for it in advance hence they read il carefully,
with attention This circulation extends INTO every
part of the commercial world both in this country
and in Europe, and particularly among the higher
orders ofmen of business and society Not long since
the French Minister of Finance actually sent to us
through a government agent TO subscribe to and
procu Ia file of the Herald. Fhe Bank OF England
also takes it regularly. We have weekly paper,
called the Weekly Herald, which circulates three
times the number of copies among the traders OF the
south and west that any paper in New York ever
did.
Any gentlemen who doubts these facts can be
satisfied of their truth by applying TO as in proper
way.
This circulation among men Of business, and all
classes, arises from the manner in which the Herald
is conducted In all the essential elements of news
paper, we have far surpassed Our cotemporaries. In
our report of the Money Market alone no paper IN
this country can compete with US. Indeed, we have
driven two or three of the Wall street prints into an
imitation OF u, in that respect but how near these
limitations come to the original our readers can Tell.
In commercial law intelligence in foreign news, IN
legislative matters in our shipping lists, in literature,
religion, and general philosophy even IN wit ana
good humor thrown in to give zest to life we have
welded and maintained an unquestonable superiority
for some time past. We own News Boat, and en-
poy two Others beses the best news collectors and
reporters in New York. Our industry and our activity
have been baut to the utmost night after might.
Briefly, therefore, these are some Of the causes
which, in the midst Of ruin, stagnation and actual
bankruptcy among the newspaper press Of this city,
have enabled us to hold position and TO 60 ahead
in spite of oil personal rivalry jealousy Revision IN
trade or the general disruption Of business.
We are happy in consequence to say that the Her
aid thus furnishes to merchants and men of business
preparing for the season, one of the best channels
advertising that New York can afford. In more
esnecal manner this is applicable to those IN the
soo,herp and western trade. There is nota CONNER
c;al CITY from Philadelphia up to Charleston, round to
Mobile and New Orleans and back again by the way
az Detroit, tina, the Weekly Herald does notreach
twice and three times in number to either the Journa
ofCommerce- Courier & Enquirer, or any other papel
IN New York. Gentlemen in Pearl street, when yot
hear the cock crow, what should you dot 20 Oh
and weep like foolish St. Pe,er7 No, gentlemen
get up dress, shave write out an advertisement ane
send il 10 the Herald. / have ciowed my crow
therefore, take advice and be stirriug. Jan. 70.
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