Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-01-29
V0LuM 4 HI.


To Merchants and Men OF Business.
The Spring business, such as it may be, will open
in few weeks. Whether be good, bad or lndtfer-
emit is always well for all discreet of business
to make as full and active preparations as possible
Cash Is the great system of the day-credlt is demol
ished and paralysed by foolish and visionary GO
vernmen,. Some supplies must be had from this
great emporium, and merchants, south, west, and
east, must congregaie here with little money IN
their pockets TO make purchases.
With such a prospect, the merchants here will be
anxious 10 Il as much good custom possible, and in
order to effect such an object it is now time to think
of advertising betimes for the opening of the Spring
Now what better papers there for this purpose than
the Hcraldl
The permanent, steady and healthy circulation Of
the Herald a this moment both in town and coua-
try is greater than it ever was, and more than any
four papers in Wall street. Those who take it have
to pay for il in advance, hence they read ii carefully,
with attention. This circulation extends into every
part OF the commercial world, both in this country
and in Europe, and particularly among the higher
orders ofmen Of business and society Not long since
the French Minister of Finance actually sent to US
through a government agent to subscribe to and
procure file of the Herald. The Bank of England
also takes it regularly. We have weekly paper,
called The Weekly Herald, which crculates three
times the number of copies among the traders Of the
south and west that any paper in New York ever
did,
ANY gentlemen who doubts these facts can be
satisfied of their truth by applying to us in proper
way.
This circulation among men Of business, and all
classes arises from the manner in which the Herald
is conducted In all the essential elements of
paper we have far surpassed our contemporaries. In
our report of the Money Market alone, no paper in
this country can compete with US. Indeed we have
driven two or three of the Wall street prints into an
imitation OF us in that respect but how near these
limitations come to the original our readers tell.
In commercial law intelligence, in foreign news, in
legislative matters shipping lists, in literature
religion, and general philosophy even in wit and
good humor thrown in to give zest to life, we have
welded and maintained an unquestionable superiority
for some time past. We own News Boat, and en-
ploy Two Others besides the best collectors and
reporters in New York. Our industry and our activity
have been b.nt to the utmost night after might.
Briefly, therefore, these some Of the causes
which, in the midst Of ruin, stagnaton, and actual
bankruptcy among the newspaper press of this city,
have en- anlea noia poslton anu ~ " a"e"u
in spite of all personal rivalry, jealousy, revulson IN
trade, or the general disruption of business.
We are happy in consequence TO say that the Her
aid Tins furnishes to merchants and men OF business
preparnc for the season. of the best channels oil
advertising that New York can afford In more
especial manner this is applicable to those IN the
sou,bern and western trade There is not a CONNER
cia city from Philadelphia up to Charleston, round 10
Mobile and New Orleans, and back agan by the way
of Detroit, tina, the Weekly Herald does notreach'
twice and three times number, 10 either the journal
ofCommerce- e. Enquirer, or any other paper
IN New York. Gentlemen in Pearl street, when yos
b.,r the cock crow, what should you dot Go out
and xeep like foolish ST. Peter No, gentlemen
get mn dress shave write out an advertisement ana
send il 10 the Herald. i have crowed my crow,
herefors take advice and be stirrug Jan. 70
1,VCaPOOI. PACK ETs:-To sail IRON