Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-14

To Merchants and Mem of Business.

V0AOA4 III
To Merchants and Mem of Business.
The Spring business such as it may be, will open
in few weeks. Whether II be good, bad, or indaer-
ent it is always well for all discreet men of business
to make as full and active preparations as possible
Cash is the great system of the daycredit demol-
ished and paralysed by foolish and visionary GO
yernment Some supplies must be had from this
great emporium, and merchants, SOUTH west, and
east must congregate here with little money in
their pockets to make purchases.
With such prospect, the merchants here will be
anxious to get as much good casom possible and in
order to effect such an object il is now time TO think
OF advertising betmes for the opening of the Spring
Now what better papers there for this purpose than
the Herald?
The permanent steady, and healthy circulation of
the Herald at this moment both in town and coua-
try, is greater than it was, and more than any
four papers in Wall street. Those who take it have
to pay for it in advance, hence they read it carefully,
with attention. This circulation extends into every
part Of the commercial world both in this country
and in Europe, and particularly among the higher
orders of men of business and society MOI long since
the French Minister of Finance actually sent TO US
through government agent to subscribe to and
procure file of the Herald. The Bank of England
also takes it regularly. We have weekly paper,
called the Weekly Herald, which circuates three
times the number of copies among the traders of the
-, Vavtr
did.
Any gentlemen who doubts these facts can be
satisfied of their truth by applying to as in proper
way.
This circulation among men Of business, and all
classes arises from the manner in which the Herald
is conducted In all the tal elements of news
paper we have far surpassed our contemporaries. In
our report of the Money Market alone, no paper in
this country can compete with US. Indeed, we have
driven two or three of the Wall street prints into an
imitation OF us in that respect but how near these
limitations come to the original our readers can tell
In commercial law intelligence, in foreign news in
legislative matters, shipping lists in literature
religion, and general philosophy, even in wit and
good humor thrown in to give zest to life, we have
welded and maintained an unquestionable superiority
for some time past. We own News Boat, and en-
ploy two Others besides the best news collectors and
reporters in New York. Our industry and our activity
have been bent to the utmost night after might.
Briefly, therefore, these are some OF the causes
which, in the midst Of ruin, sagnaton, and actual
bankruptcy among the newspaper press Of this city,
have enabled us TO hold position and TO go ahead
in spite of all personal rivalry, jealousy revulson IN
trade, or the general disruption Of business.
We are happy in consequence to say that the Her
aid thus furnishes merchants and men of business
preparng for the season. one of the best channels oil
advertising that New York can afford. In more
especial manner this is applicable TO those in the
southern and western trade. There is not a conner
cia city from Philadelphia up to Charleston, round 10
Mobile and New Orleans and back again by the way
OF Detroit, tina, the Weekly Herald does not reach,
twice and three times in number either the Journal
ofCommerce- Courier & Enquirer, or any other paper
in New York. Gentlemen in Pearl street, when you
hear the cock crow, what should you dol Go out
and weep like foolish ST. Peer1 No, gentlemen
get up dress shave write out an advertisement and
send il TO the Herald. l have ciowed my crow,
therefore, take advice and be stIrriug. JAM IS.