Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-17

r.. m,rehants and Men of Business.

To Merchants and Men Of Business.
The Spring business, such as il may be, will open
in few weeks Whether 1t be good, bad, or ndlffer
eat, il is always well for all discreet men of business
to make as full and active preparations as possible
Cashis the great system of the day-credlt demol-
ished and paralysed by foolish and visionary 60
vernment Some supplies must be had from this
great emporium, and merchants, south, west and
east, must congregate here with little money IN
their pockets to make purchases.
With such prospect, the merchants here VIII be
anxious to get as much good custom aspossbe, and IN
order to effect such an object il is now time 10 MINK
of advertising betimes for the opening OF the oprihg
Now what better papers there for this purpose than
the Herald7
The permanent, steady and healthy circulation OF
the Herald at this moment both in town and coua-
try. is greater than il ever was, and more than any
sour papers in Wall street. Those who take 1t have
10 pay for it in advance hence they read it carefully,
with attention This circulation extends INTO every
part of the commercial world both in this country
and in Europe, and particularly among the higher
orders of men of business and society Not long since
the French Minister Of Finance actually sent TO us
through government agent to subscribe to and
procure file of the Herald. The Bank Of England
also takes it regularly. We have a weekly paper
called the Weekly Herald, which clrculates three
times the number of copies among the traders of the
south and west that any paper in New York ever
did.
Anv gentlemen who doubts these facts can be
satisfied of their truth by applying to as in proper
way.
This circulation among men Of business, and all
classes arises from the manner in which the Herald
is conducted In all the essential elements of a news
paper we have far surpassed our contemporaries. In
our report of the Money Market alone, no paper in
this country can compete with u.s. Indeed we have
driven two or three of the Wall street prints into an
imitation Of US in that respect but how near these
limitations come to the original our readers can tell
In commercial law intelligence, in foreign news IN
Legislative matters, in shipping lists, In literature
religion, and general philosophy, even in wit and
good humor, thrown in to give zest to life, we have
welded and maintained an unquestionable superiority
for some time past. We own News Boat and en-
ploy two Others besides the best news collectors and
reperters in New York Our industry and our activity
have been bent to the utmost night after might
Briefly, therefore, these are some Of the causes
which, in the midst Of ruin, sagnanon' ana actuai
bankruptcy among the newspaper press OF tins CITY,
have enabled as to hold position and TO 60 ahead
in spite Of all personal rivalry, Jealousy revulslon IN
trade, or the general disruption Of business
We are happy in consequence to say that the Her
I'D Inns furnishes to merchants and men of business
renannv for the season. one of the best channels OF
advertising that New York can afford. In more
especial manner this is applicable to those IN the
sou,hern and western trade. There is nota CONNER
eia city from Philadelphia up to Charleston round 10
Mobile and New Orleans, and back again by the way
Of Detroit that the Weekly Herald does not reach,
twice and three times in number to either the Journal
ofCommerce- Courier & Enquirer or any other paper
IN New Yerk. Gentlemen in Pearl street. when you
be,r the cock crow, what should you dol Go out
and weep like foolish ST. Peter7 No, gentlemen
get mp, dress, shave write out an advertisement ana
send il TO the Herald l have crowed my crow,
therefore, take advice and be stirring. Jan. 70.