Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-08
VOLUME III.
-. ,,..cna.t. and Men Of Business.

TIE Merchants and Men Of Business
The Spring business such as It may De, VIII open
!, few weeks. Whether It be good, bad, or mdlHer-
ent il is always we'll for all discreet men OF business
20 make as full and active preparations as possible
Cash IS the great system of the day-credt is demol-
;shed and paralysed by foolish and visionary go,
yernment Some supplies must be had from TINS
great emporium, and merchants, south, west anu
east must congregate here with little money IN
their pockets to make purchases.
With such prospect, the merchants here VIII DC
anxious to get as much good custom as possible anu III
order to effect such an object, It IS now Tune 10 'iA
of advertising betimes for the opening OF the oprhg
Now whatbeer paper IS there for this purpose than
the Hcraldl
The permanent steady, and healthy circulation OF
the Herald at this moment both in town and couA-
try, is greater than it ever was, and more IMAM any
f,ur napers in Wall street. Those who take 1t have
10 nav for il in advance hence they read it carefully,
with attention. This circulation extends into every
part of the commercial world, both in this country
and in Europe, and particularly among the higher
orders of men of business and society Not long since
,he French Minister of Finance actually sent TO us
through government agent to subscribe to and
procure file of the Herald The Bank of England
also takes it regularly. We have weekly paper
called the Weekly Herald, which circulates three
times the number of copies among the traders OF the
south and west that any paper in New York ever
did.
Any gentlemen who doubts these facts can be
satisfied of their truth by applying TO as IN proper
way. \,
This circulation among men Of business, ana all
classes, arises from the manner in which the Herald
is conducted In all the essential elements OF news
paper, we have far surpassed our contemporaries. In
our report of the Money Market alone, no paper IN
this country can compete with US. Indeed we have
driven two or three of the Wall street prints into an
imitation OF us in that respect but how near these
limitations come to the original our readers can tell.
In commercial law intelligence in foreign news, in
Legislative matters in our shipping lists, In literature
religion, and general philosophy, even IN wit and
good humor thrown in to give zest TO life, ehave
welded ana mdlndlHcu oil uHquCSaoHoo'S s~P~.'~''S
for some time past. We own News Boat and en-
poy two Others besides the best news collectors and
reperters in New York Our industry and our activity
have been bsnt TO the utmost night utter might
Briefly, therefore, these are some OF the causes
which, in the midst Of ruin, stagnation and actual
bankruptcy among the newspaper press Of this CITY,
have enabled us to hold position, and to 60 ahead
in spite of all personal rivalry jealousy, revuslon IN
trade, or the general disruption Of business.
We are happy in consequence to say that the Her
AID thus furnishes to merchants and men OF business,
preparing for the season. of the best channels OIL
advertising that New York can afford. In more
especial manner this is applicable to those in the
southern and western trade. There is nota CONNER
cal city from Philadelphia up Charleston, round TO
Mobile and New Orleans, and back again by the way
of Detroit that the Weekly Herald does notr reach,
twice and three times in number, to either the Journal
ofCommerce-Cou & Enquirer, or any other paper
IN New York. Gentlemen in Pearl street, when you
hear the cock crow, what shosld you dol Go out
and weep like foolish ST. Peter7 No, gentlemen
get up Dress shave write out an advertisement and
,send il to the Herald. / have crowed my crow
therefore, take advice and be srriug Jan. 70.