Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-16
VOLUME III.


To Merchants and Men of Business.
The Spring BUSINESS such as it may be, will open
in few weeks Whether 1t be good, bad, or indHer-
emit il is always we'll for all discreet of business
to make as full and active preparations as possible
Cash is the great system of the day-credlt is demo
ished and paralysed by foolish and visionary GO
yernmeni. Some supplies must be had from this
great emporium, and merchants south, west, and
east must congregate here with little money in
their pockets to make purchases.
With such prospect, the merchants here VIII be
anxious to get much good custom possible, and in
order to effect such an object il is now time TO think
of advertising betimcs for the opening of the Spring.
Now what better papers there for this purpose than
the Herald?
The permanent, steady and healthy circulation of
the Herald at this moment both in town and codA-
try, is greater than it ever was, and more than any
four papers in Wall street. Those who take it have
to pay for it in advance, hence they read it carefully,
with attention This circulation extends INTO every
part Of the commercial world both in this country
and in Europe, and particularly among the higher
orders of men Of business and society Not long since
the French Minister of Finance actually sent to US
through government agent to subscribe to and
procure file of the Herald. Thc Bank of England
also takes it regularly. We have weekly paper
called the Weekly Herald, which circulates three
times the number of copies among the traders of the
south and west that any paper in New York ever
did
Any gentlemen who doubts these facts can be
satisfied of their truth by applying to us in proper
way. :,
This circulation among men OF business, and all
classes. arises from the manner in which the Herald
is conducted In all the essential elements OF a news
paper, we have far surpassed oar contemporaries In
our report of the Money Market alone, no paper In
this country can compete with u.s. Indeed, we have
driven two or three of the Wall street prints into an
imitation OF a, in that respect but how near these
limitations come to the original our readers can TELL
In commercial law intelligence in foreign news IN
legislative matters, in our shipping lists, IN literature
religion, and general philosophy, even in wit and
good humor thrown in to give zest TO life we have
welded and maintained an unquestonabe superiority
for some time past We own News Boat and EN-
ploy two Others besides the bes, news collectors and
.-o,or. - New rvrK. our INDUSTRY ana our acuVny
have been bsnt to the utmost night after might.
Briefly, therefore, these are some oil the Causes
which in the midst Of ruin, stagnaton, ana ac'uai
bankruptcy among the newspaper press OF 'ns Guy,
have enabled US to hold position and 10 90 aeau
IN spite Of all personal rivalry, jealousy revulsion IN
trade or the general disruption Of business.
We are happy in consequence TO say that the Her
aid ,hus furnishes to merchants and men OF business
.,;oc for the season, one of the best channels oil
advertising that New York can afford. In more
.s,ec;al manner this is applicable to those IN the
.,.,,hcrn and western trade There IS nota CONNER
c;,l CITY from Philadelphia up to Charleston round 10
Mobile and New Orleans, and back again by the way
as Da,roi,. tina, the Weekly Herald does no'reach'
,.;.s and three times in number, to either the journal
oscommercc-Courier& Enquirer, or any other paper
:, Nav York Gentlemen in Pearl street, when you
h.,, ,bs cock crow, what should you dot 10 on
and we,p like foolish ST. Peter7 No, gentlemen
Get ND, dress shave write out an advertisement anc
send i 70 the Herald. l have crowed my crow
.erefore lake advice and be stirriug. jan 20.