Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-12
VOLUME MI.


w.rcbauts and Men of Business.
The Serng business, such as il may be, VIII open
n few weeks Whether IT be good bad, or indher-
ent il is always we'll for all discreet men OF business
"a make as full and active preparations as possible
Cash is the great system Of the daycredit IS demo
;shed and paral ysed by foolish and visionary 60
vernmen,. Some supplies must be had from tins
great emporium and merchants, south, west ana
east, must congregate here with little money IN
their pockets to make purchases
With such prospect the merchants here VIII DC
anxious 10 get as much good custom as possible ana IN
order to effect such object it is now time 10 'hiA
of advertising bemcs for the opening OF the opfhg'
Now whatbetter paper is there for this purpose than
the Hcrad2
The permanent, steady, and healthy circulation OF
the Herald at this moment, both in town ana couA-
try, is greater than it ever was, and more man any
four papers in Wall street. Those who take IL nave
to paw for it in advance hence they read It carefully
with attention. This circulation extends into every
part of the commercial world, both IN this country
and in Europe, and particularly among the higher
orders of men of business and society Not long since
the French Minister of Finance actually sent to us
through a government agent to subscribe to ana
procure file of the Herald. The Bank OF England
also takes it regularly We have weekly paper
called the Weekly Herald, which cIrculaes thfee
times the number of copies among the traders Oh the
souh and west that any paper in New York ever
did.
ANY gentlemen who doubts these facts can De
satisfied of their truth by applying to us IN proper
way. II
This circulation among men Of business, and all
classes arises from the manner in which the neraia
is conducted In all the essential elements OF news
paper we have far surpassed our cotemporanes IN
our report of the Money Market alone, no paper IN
this country can compete with US. Indeed: we nave
driven two or three Of the Wall street prints into an
imitation OF us in that respect but how near 'hese
limitations come to the original our readers can 'eil'
In commercial law intelligence, in foreign news IN
legislative matters shipping lists IN literature
religion, and general philosophy, even in wit ana
good humor thrown in to give zest 10 lie, we nave
welded and maintained an unquestionable superiority
for some time past. We own News Boat and en-
ploy two others besides the best news collectors ana
reporters in New York. Our industry and our ACTIVITY
have been bsnt to the utmost night after might
Briefly, therefore, these are some OF the causes
which. in the midst of ruin stagnation, and actual
bankruptcy among the newspaper press OF inns CITY,
have enabled us TO hold position, and to 60 aheaa
in spite Of all personal rivalry, jealousy, revulson IN
trade or the general disruption Of business
We are happy in consequence to say that the Her.
aid thus furnishes to merchants and men of business
r.narno for the season. one Of the best channels oil
advertising that New York can afford. Ia more
especial manner this is applicable 10 those in the
southcrn and western trade. There is nota CONNER
caa city from Philadelphia up to Charleston, round to
Mobile and New Orleans and back again by the way
of Detroit, that the Weekly Herald does notreach
twice and three tincs in number to either the Journal
ofCommerce- Courier g. Enquirer, or any other paper
m New York. Gentlemen in Pearl street. when you
hear the cock crow, what should YOU dol Go cut
and weep like foolish ST. Peterl No, gentlemen
Get M dress, shave write out an advertisement and
send il TO the Herald. l have ciowed my crow,
bsrefore take advice and be stlrriug. JAM 10