Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-03
VOLUME III.
=. MERCHANTS and Men OF Business.

TIE Merchants and Men OF Business
The Spring business, such as il may be, will open
in few weeks. Whether II be good bad, or indiher-
ent il is always well for all discreet men of business
to make as full and active preparations as possible
Cash is the great system of the day-credt is demol-
ished and paralysed by foolish and visionary 60
yernment Some supplies must be had from TINS
great emporium and merchants, south, wesl' ana
east must congregate here with a little money IN
their pockets to make purchases.
With such prospect the merchants mere VIII Nc
anxious to get as much good custom as possioie' anu ~
order TO effect such an object it is now time 10 'hlA
If advertising betimes for the opening OF the sprhg.
Now whatbetter paperis there for this purpose 'hah
the Herald?
The nermanent, steady, and healthy circulation OF
tho Herald at this moment, both in town and couh-
.r, il GREATER than it ever was and more than any
s,,r naners in Wall street. Those who take 1t have
70 nav for it in advance hence they read 1t carefully
with a,tenton. This circulation extends into every
mart of the commercial world, both in this country
and in Europe and particularly among the higher
rders of men of business and society Not long since
the French Minister of Finance actually sent 10 us
tbrouoh government agent to subscribe to and
nrocure q file of the Herald. The Bank of England
also takes it regularly. We have weekly paper
called the Weekly Herald, which clrcuates 'hfee
times the number of copies among the traders OF the
south and west that any paper in New YORK ever
did. !,
Anv gentlemen who doubts these facts can De
satisfied of their truth by applying to as IN proper
way. N
This circulation among men Of business, and all
classes arises from the manner in which the 1efaiu
is conducted. In all the essential elements OF news
naper. we have far surpassed our cotemporancs In
our report of the Money Market alone, no paper IN
this country can compete with US. Indeed, we nave
driven two or three of the Wall street prints INTO an
imitation OF us in that respect but how near these
limitations come TO the original our readers can ei'
In commercial law intelligence, IN foreign news IN
legislative matters, in shipping lists IN literature
religion, and general philosophy, even IN VIII ana
good humor, thrown in to give zest 10 lie' WEI
welded and maintained an unquestionable superiority
for some time past We own News Boat, ana en-
nlov Two others besides the best news collectors ana
renorters in New York Our industry and our activity
have been bant to the utmost night after might
Briefly, therefore, these are some OF the causes
which, in the midst Of ruin stagnatlon, and actuai
bankruptcy among the newspaper press OF this city
have enabled us 10 hold our position and 10 go ahead
in spite Of all personal rivalry, jealousy, revusion IN
trade, or the general disruption Of business.
We are happy in consequence to say that the Her
aid thus furnishes TO merchants and men OF BUSINESS
,enarnp for the season, one of the best channels oil
advertising that New York can afford. In more
especial manner this is applicable TO those in the
southern and western trade There is not a CONNER
cial city from Philadelphia up Charleston, round 10
Mobile and New Orleans, and back again by the way
of Detroit that the Weekly Herald does not reach,
twice and three times in number, TO either the journal
ofCommercc- Courer& Enquirer, or any other paper
in New York Gentlemen in Pearl street. when you
hear the cock crow, what should you dol TO ou'
and weep like foolish ST. Peter7 No, gentlemen
get up Dress shave, write out an advertisement ano
send il TO the Herald. l have ciowed my crow
therefore, take advice and be stirnug. Jan. 20.
IIvERPOOL PACKETs.-To san from