Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1838-02-02
VOLUME III.
TIE Merchants and Men OF Business.


TIE Merchants and Men Of Business.
The Spring business, such as 1t may be, Will open
in few weeks Whether 1t be good bad, or indHer-
sent il is always well for all discreet men of business
to make as full and active preparations as possible
Cash is the great system of the day-credit demo-
ished and paraysed by foolish and visionary GO
vernmens. Some supplies must be had from this
great emporium, and merchants, south, west and
east, must congregate here with little money IN
their pockets to make purchases.
With such prospect, the merchants here VIII De
anxious to get as much good custom aspossble and IN
order TO effect such object IS now time 10 'hinK
of advertising betmes for the opening OF the Spring.
Now what better paperis there for this purpose than
the Herald?
The permanent, steady, and healthy circulation of
the Herald at this moment, both in town and couR-
try, is greater than it was, and more than any
four papers in Wall street. Those who take 1t have
10 paw for in advance hence they read it carefully,
with attention. This circulation extends into every
part of the commercial world, both in this country
and in Europe and particularly among the higher
orders of men of business and society Not long since
the French Minister of Finance actually sent to us
through a government agent to subscribe to and
procure a file of the Herald. The Bank of England
also takes it regularly. We have weekly paper,
called the Weekly Herald, which crculates three
times the number of copies among the traders of the
south and west that any paper in New York ever
did.
ANY gentlemen who doubts these facts can be
satisfied of their truth by applying to as in proper
way.
This circulation among men Of business and all
classes arises from the manner in which the Herald
is conducted In all the essential elements OF news
paper, we have far surpassed our cotemporares. In
our report of the Money Market alone, no paper IN
this country can compete with US. Indeed, we have
driven two or three of the Wall street prints into an
imitation of u. in that respect but how near these
limitations come TO the original our readers can tell.
In commercial law intelligence, in foreign news, IN
legislative matters, in shipping lists In literature
religion, and general philosophy, even IN wit and
good humor, thrown in to give zest TO life, we have
welded and maintained an unquestionable superiority
for some time past. We own News Boat, and en-
plov two Others besides the best collectors and
reporters in New York. Our industry and our activity
have been b.nt TO the utmost night after might.
Briefly therefore, these are some OF the causes
which, in the midst Of ruin stagnation, and actual
bankruptcy among the newspaper press OF THIS CITY,
have enabled us to hold position, and TO go ahead
in spite of all personal rivalry, jealousy, revuson IN
trade, or the general disruption of business.
We are '.appy in consequence to say that the her
aid thus furnishes to merchants and men of business,
preparing for the season. of the best channels Oh
advertising that New York can afford. In more
especial manner this is applicable TO those IN the
soutbern and western trade There is nota CONNER
cial CITY from Philadelphia up Charleston, round 10
Mobile and New Orleans, and back again by the way
Of Detroit that the Weekly Herald does not reach,
twice and three times in number, to either the Journal
ofCommerce- Courier & Enquirer, or any other paper
in New York Gentlemen in Pearl street. when you
hear the cock crow, what should you dol Go out
and weep like foolish ST. Peterq No. gentlemen
Get up, dress, shave write out an advertisement and
send il TO the Herald. / have eIowed my crow,
therefore, take advice and be strriug Jan. Is.