The herald. [volume] (New York [N.Y.]) 1835-1837, 1837-05-17

now probably law
Benefits Great Newspaper Manufacturers
EstabIis mt, FL Ann street, New YORK
This great establishment, novel in tbs history o.
mind, literature, philosophy and commerce. ai'er
gradually growing 10 maturity since Inc Isl VI wa
1885, will next Monday, 22nd May 1897 expand IT.
self - ;ts ful crown dimensions Unlike the tabled
Minerva who emanated "armed cap pie from the
head of Joye, this remarkable mandatory Of
Thoughts, feelings IDEAS and new civilization, has
matured itself by slow degrees and natural steps,
such steps as those by which the world is supposed
to have reached its present power and the race of man
his general knowledge and civilization.
Next Monday, at ! O'clock P. NJ. there will be -
sued the last sheet Of genius and philosophy 10 be
called the EVENING CHRoslcLE daily paper intended
fer families for parlors for drawing rooms, for Off
ces for boudoirs for all the intelligent and intellectual
conditions and varieties of human life This paper
will be of the same form and same price the HER
AID now is, but its original matter will be entirely
different and by itself alone In addition 10 this ever
ing paper, weekly paper, in the middle of the week.
will also be issued from the same Office TO be called
abe WEEKLY CHRONICLE and to contain all the gems
and diamonds of the evening daily journal Of The same
name.
The types the materials the mind the taste, the
industry tho steam and all other incidents and attr
butes necessary for such an enterprise, now
rapidly arranging themselves into proper rank and file
and will be ready for action on the day designated.
From next Monday, therefore, may be dated the be-
ginning OF BENEFITS NEwsPAPEg EsTABlIsHaEST-
the commencement of new in the daily press
and the first application of the great electro magnetic
principle, viz the cash system, TO the diffusion of IN
rsllect and TRUTH Bennett being HIMSELF pure electro
magnet Of the first qualities and attributes.
This novel establishment will then comprise-FrSt,
the MORNING HERALD, 10 be issued every morning at
o'clock, except Sunday, deliverable 10 subscribers
at their houses al two cents per copy payable weekly
10 the newsmen.
Second-The EVENING CHRONICLE. This will be
of the same form and size the Herald, and VIII
furnish the and money markets for each day, up
to the hour of publication, o'clock, p. NJ, and will
be delivered to subscribers ia the city, al two cents
per copy, payable weekly.
IRird-The WEEKLY HERALD. This journal will
be continued as heretofore but hereafter Will be is
sued on Saturday morning, at 9 O'Clock In few
weeks this popular paper has risen TO the extraordi-
nary circulation Of 1000 copies. II contains all the
literary, philosophical and commercial matter of the
Morning Herald.
Fourth-The WEEKLY CHRONICLE This journal
will be published in the middle of the week, and as
soon as practicable il will be published on a very
fine paper and arrayed with elegant csored cover,
IN the style of the New York Mirror and Albion 1t
will contain all the light agreeable, elegant, and fash
;oaable matter Of the Chronicle. For the paror,
drawing ROOM or fair lady's boudolr, it will be par
iicular favonte.
The building from which these two daily and two
weekly papers are to be thus issued is situated IN Il
Ann street, in very central part of the clty-atew
steps fro m Broadway opposite ST. Paul's Church
This intellectual mandatory, calculated 10 adj
vance civilization is like the U. s. Government d.
yided into four distinct departments We shall begin
with the basement story and describe upwards to the
roof
The basement and cellar comprise the Prnnng De-
partment Ia the cellar is the steam boiler and fur
mace for setting the machinery in the basement IN mo-
ton There also large table for The little nswspa-
ner ,oscals to fold their papers on before hey ISSUE
mor,inp or evening TO sell their wares In the base
ment are the double cylinder press and the steam en-
,,e the steam being conveyed from the cellar 10 the
basement by an iron pipe for the purpose. THIS de-
partment 10 under the superintendent OF an engineer
who is also a FIRST rate pressman-a distributor who
cuts and sells the feeders and two yboys,
besides the furnace man below. On an emergency,
the machinery can strike off from four to five thousand
copies per hour
In the next story, whchs also the paper warc-room
and publication Office, is the Financial Department,
,nder the sperintendence of cashier and one or two
assistants, teers receivers, &c The BUSINESSES con-
Quoted on the cash system entirely All advertise
ments for morning. evening, or weekly papers, are
paid in advance and receipts gwen If desired. These
payments are recorded in book, and carefully in-
spected by the proprietor when his enthusiasm for the
advancement of the female gets down TO the point
of moderation, which is generally once day. Sub
scnbers are here received for the city, and their names
recorded, to be copied by the newsmen. Subscribers
for the country pay hereaso IN advance receipts care
fully gwen, and their papers transmitted by mail for
the period paid for and then regularly stopped if the
payment is not renewed
Skipping the second story for the pre- sent, reach
the third and fourth stores, which comprise the Gem
DO sng Department the types, cases, imposing stones,
&c &c This department comprises fifteen men, all
of them the first rate workmen IN the city, paid the
highest wages and IN specie too, and managed by
foreman with his assistant. On a stretch important
news could be put IN type and issued in printed
sheet, sooner than in any other Office in the city
They are all healthy, quiet sober men, with just pety
and politics about them sufficient to do no HARM