Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1837-05-25
MORNING HERALD.
THURSDAY, MAY rs, 1880.


To ADVERTISERS NEwsrArER EsrA-
BLIsHMEsr-I have the pleasure to inform the pusi'c
that am now enabled 10 lay before them the pro-
gramme of chanAel for advertising, unique ana UNI
paralleed in the annals of the periodical newspaper
press. ~
The "Morning Herald" and the /" Evening Chro-
nclen separate and distinct papers, issued from the
same Office each day, the first at o'clock IN the
morning. and the other at | clock in the afternoon
besides two weekly papers, the weekly Herald"
and weekly Chronicle" have justly and truly
alarmed the whole press Of New York. They are
eoualy COMPOUNDED at the boldness Of the plan the
ainality of the conception, and hendefagablty and
system by which it is carried into opel alton. The
daily and the weekly papers, by the power of steam
and machinery, and employing nearly 100 men and
boys are brought out with as much case as if it
only weekly paper, coming from village on the
banks Of the Mohawk, Such are the triumphs of art
end genius reduced to system.
Al the end Of two years have nearly completed
my establishment conducted and managed on
principle which will never fa-a union of cheapness,
rapidty science, knowledge, SKILL originality genius,
and perfect knowledge of business and OF the world
al large The circulation of this series of daily and
weekly newspapers is already immense, and lncreas-
ing with wonderful rapidity. aop issue from my
office 81 Ann street. nearly 10000 printed sheets per
zoeek containing original and selected matter
greater independence and power-a brighter genius
and more solid philosophy, in every department of
human life, than ever there attempted in the his
tory Of the art siEce the discovery of printing in Ell
ther hemisphere. Yet this wide spread circulation is
only beginning-only commenced its travels around
the sountry and the world, both Europe and America.
From a single interior town in Alabama, in one day,
Tuesday this week. received ten subscribersaH
paid in adrance. This is fair specimen Of the rapid
increase Of the circulation of this series Of newspa-
pers
In projecting and building up this establishment,
my original purpose was to create GREAT MORAL
AND INTELLECTUAL POWER independent of
cliques Of men, either in religion, literature bust
ness, fashion, or philosophy POWER, depending
on taste, education science and true philosophy for
IFS Influence on the public mind and natural afes-
tons. The rapdity with which the idea has deve-
loped ITSELF has astoaished the world around. The
newspapers about me toll in vain TO keep up with
the speed of thought which complete organization
of mind, labor and mechanical ingenuity can acquire
when properly adapted to the daily press
One of the principal advantages in this wide spread
and increasing circulation is that accrung ADVERT
sers and all persons in business My series, or group,
or galaxy, constellation, of morning. evening and
weekly papers, present opportunity for giving bust
ness information, in the shape of advertisements that
other in this country ever presented The cir
oulaton Of these papers is among all casses-the
high and the low, the rich and the poor-the man Of
business and the man Of lesure-the fashionable fan
lady and the modest rosy checked seamstress II is
a singular fact, too, that the Herald and the
Chroncle"-and both their weekly satellites arc
perused and reperased-laid aside and taken up again
and again, than any other paper or papers in
the country. In fact they looked upon as Twin.
Shakespeare.
From this and other facts advertisements inserted
in these papers, receive, PROFESSIONALLY, mere publ
city thar by any other papers in the city.
la point Of cheapness, can also recommend them
In other establishments the usual prices are charged
for insertions in single paper AT my establishment
advertisers have the advantage Of publishing in both
morning and an evening paper, each of ex raordi-
Hary and extensive circulation, at the same prices,
which are demanded for one paper. BY the publica-
ton of two distinct papers from Office, am ena
blcd 10 reduce in fact The price Of ADVERTISING one
half while the advantages are increased in an equal
ratio to the public.
My system, therefore, promotes economy, saving,
and is just the plan of business which the present
state of commercial affairs requires
With these advantages now for the first time pre-.
scented to advertisers and men of business-advanta-
gcs superior TO those of any paper that existed in
New York, l recommend the public 10 take the mat
ter into their consideration and to adopt my views
and TO advertise in morning. an evening, and two
weekly papers, each OF large circulation, at the same
rate that they pay for single one, only after they
have satisfied themselves that il presents The induce
ments which have been pointed out.
JAMES G.. BENNETT.
Wno's GOT THE HERALD lin the summer season,
when there plenty of travelling steamboats, and
railroads, carriers sell large number of papers
to passengers. II Is always pleasant TO have paper
TO read on such excursons-a good lively spirited