Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1837-10-25

ed every body as it did U.s. We republish il as fsl-
lows:-
To@e office ofte N M9% Yon sG Esauxz., DR.,
1887 septs To Advertising small Bills % us' sio"
"'es'''1 p'' o' nc WIN. o. MuMFoRD.
For the same advertisement and the same time which
the Courier" charges 81 80 we, OF the Herald, 1'h
nearly three times the circulation, and ten times me
number of readers only charge SO, to be inserted both
in a morning and an evening paper Since this devei-
opement made, we have procured the original OF
bill of advertising issued from an evening paper
generally called the EVENING STAR-which proves
that this system of extortion in advertising prevails
among all the large Wall street papers, conducted on
the credit system Her: is with the exception OF the
gentleman's name, which, out of delicacy, we leave
OUT
1887 Sept 3, re- Advertising Small Notes If ss75
R Rec ~ 81 payment for Noah Gill; " > BLOOM
This charge is indeed little more moderate than that
of the Courier" but still it IS most unreasonable
exacion Shylock himself would exclaim at such
thing
This is the way to thrive, and am best;
And thrift is blessing, if men steal 1t not
For the same advertisement, inserted for the same
length of time we of the Herald would charge 81, or
-
circulated in both morning and evening paper, and
among about t,oenty times as many readers as the
palry +" STAR can number araong its tribe.
These are facts-undenable facts. 1t IS full time
that the public should be undeceved on the nature OF
the advertising system of Wall street. These papers
are conducted on the credit system. One half if not
more, of their advertising and subscription patronage
is never paid for. How is the deficiency made up
ID I'D fiOps
who pay Thus is the honest man made to make up
the deficiencies OF the rogue.
This system, in the newspaper business, is branch
| of the same plan which exists among fashionable
tailors, who charge 50 or 60 per cent above fair
price for the clothing they furnish in order to cover the
losses caused by the Jeremy bidders Of the haut tom
Both are alike in injustice, inequality, and extortion.
How long will the steady business people Of New
York continue TO encourage such system of adver-
Using? How long will the merchants who pay fol
advertising be content make up the losses of those
who don't pay? The circulation of the Courier and
the Star is, at this moment hardly half the extent o.
ours. Yesterday alone we increased at jump 4sO
| copies. For 81, an advertisement in the Herald has
much wider circulation than can be given for $40 in
both Courier and Star.
| Such is the difference between the ridiculous credit
system, as compared with the cash SYSTEM in point
of economy to advertisers. Will you not think, feel
Judge and act accordingly?
TIGHT LAcIsG.-A beautiful young lady died the
other evening, of inflammation in the internal region
caused tits believed by the tight acng of her corset
Let this be warning to all these fair creatures
who are now tightening their corsets till their cheeks
get flushed and their eyes lose all their sofness and
affection.
Tight lacing Injuries the facial beauty Of female
more than they imagine. Ii is mistake to suppose
that narrow female waist is attractive in the
eyes of man. We female readers that it ID
no such thing. We speak from feeng-sentment
and natural impulse. The diameter, or circumfer
ence Of fair adys bust is matter OF very little i'm
portance in the form of beauty-t is the aggregate
comic sections of that enchanting region that coHst-
tutes elegance grace and beauty.
"The comic sections" the fair creatures will ask
with sweet blush" what are they 2"
will tell you dearest! The COMIC sections may be
called In ordinary Ian gusge, the proportions which
the different parts of lovely woman's bust bear to
each other The slender waist is no essential ele
ment of beauty-t is mere punctum STAINS as tn.
schoolmen, in the time of Abeard and Eloisa, called
the soul In order to create in the heart of the
of real sentiment-purer than that Of Joseph Sur
I, =
it is necessary that the periphery of the lovely female
waist should maintain certain proportion 10 the lon
gtude and latitude Of the whole beautiful REGION with
express reference also to the soft white neck gradual
ly losing itself in perpendicular direction toward.
the poudng lips, the rosy cheeks, the melting eyes
and the glorious angelic forehead, with its auburn
clusters hanging round it like the acanthus over tho
Corinthian capital Mlliners and corset makers who
presume 10 set the fashions do not understand tho
mathematical elements of beauty that enter into tho
composition of graceful female FORMS Among phi
losophers the whole theory Of perfect beauty is ex
| planned in the following interesting Algebraic
| problem:
Let represent the female bust
{" its diameter
its proportions,
I'm waist
/" ab the rest OF the angel
Then w. added. b, will be equal 10 the bean
u that promenades Broadway or graces Of the
salons and sources, while ~, the narrow waist, only
leads to death and melancholy.
Wetrust therefore that every young and beautiful
lady, will study carefully this great and extraordi-
nary problem and come TO the inevitable conclusion,
as she must do that too narrow waist is not an ee-
ment Of beauty and grace but that It is principle