Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1837-06-22
MORNING HERALD.


PnooREss OF THE PREss-ANorHxR WEEKLY "a
rxR.-Today we complete our Newspaper Establish
men, by the issue of the first number Of the WEEKLY
CunosroLE, new periodical which we intend to take
the place every other LADIES' Literary Journal now
unfinished in town. II will be printed on fine paper,
beautiful type, resemblingi external appearance the
"Weeklv Herald The character OF the Chronicle
will be light gay, airy, and fascinating among all
classes of readers.
Hisnow remarkable fact that from my establish
men, more printed sheets are issued weekly than by
auv other ever attempted in this country. There is
the Morning Herald-thats one-theres the Evening
Chronicle daily papers-there's the Week
" Herald, issued on Saturday morning-th ree-and
the Weekly Chronicle, the first number appearing
this morning, hereafter on Wednesday morning
four. All these four papers have circulation in the
city, and throughout the country three times that OF
any other establishment in the Union Advertisers
will recollect also that all advertisements appear in
each of these papers. By this plan such notices are
carried before every class of readers at precisely the
sa ne price as it costs advertise in single journal
The price of advertising as compared with that Of
other journals is by this scheme, reduced by us to
one. fourth the rates charged by other papers. By
four great channels, composing the daily and two
weekly currents the advertisements of men in bust
ness are borne onward and placed before the great
public An advertisement which costs four dollars TO
publish in four other papers, only costs one dollar at
my establishment
The plan of publishing two daily and weekly
papers, from the same Office is equal to the invention
of the division Of abor-the discovery of the steam
engineer any Of those modern scientific processes
which advance wealth. Skill and civilization. BY
the division of labor the of production was first
reduced The great principle on which my establish
ment is founded and conducted is the division of la
Dor, intellectual and physical comprising all the
cent improvements made in steam machinery 1t is
this principle by which mean to reduce the expen
SEES of commercial advertising to onefour their usual
rates. and facilitate the recovery Of this city from
terrible revusion in trade Al present am only in
the beginning Of my experiments" departments
which rather think will turn out better than my
friend Mr.. Van Buren's
mean to make the daily newspaper the great
moral and intellectual engine of modern days Its
capabtes-its power--its influence never have been
fully tested. Founded on the cash and specie sys
tenn, and conducted on the principle of division of
labor shall be enabled, by its increasing profits and
and great revenue already large to concentrate upon
nv establishment all the available and original talent
Of the country. Beyond the reach of broken banks
of rascally politicians ignorant booksellers-of
bigoued cergy-of each class of society alike-my
great purpose raise the daily newspaper press TO
the hghes, rank in literature TASTE morals, and indie
pendence. In two short years. out of beggarly
$500 and vigorous constitution, both mentally and
physically, have attained position from which
can control and manage my future advances in civil
cation Just as I please. The miserable newspaper
editors around me despise as do the dirt under my
feet They are ignorant silly, vain, empty, whisker-
ed, lazy lcenlious, corrupt and wicked. am only
in the beginning Of my career and they knew it
With the great and independent public on my side
what care for all the opposition that the OHagger
ties, the Webbs the Hamblins, the Westerns, the
Hoyts or any other "loafers" may raise to my pro
gress.
Thus do move IN the race Of Immortality, with
all the pretty women, cash dealers and philosophers
cheering rae onward.