Morning herald. [volume] (New York [N.Y.]) 1837-1840, 1837-06-01

The lmtcucctual experiment. AOvcEsAsAs~8'
Believe, then, tha, do strange things"-SAats
The experiment" succeeds-not General Jackson
NOT Mr.. Van Buren, s-buI my expenmcnt-my eA-
perimenti IN publishing two newspapers IN one
tanning nearly one thousand cctar0 pages 81 Original
matter per loeek. Ihave invented the better currency
at last-the same which these charlatans nave oefn
trying in vain for eight years. deserve the Z; ~
from old Harvard and must have att the next ssna.us
c0nsuttus My three four newspapers, TWO per uay
and TIVE per week. all issued from the same Once que
hmm number Of oUer one hundred mousdn@ Prtns
ed sheets per oeek, of original, selected ana ~
matter fully equal to ten modern novels pei me
every subject has succeeded beyond my most sahguie
expectations. Art, industry talent ana syseii nave
achieved a new triumph. ~,
For two wears the HERALD has been gradually ris-
ing in importance and extending ~ onoula,o over
the city and country. The CHRoNicLE, my new
evening paper began Monday week, with a
circulation larger than that OF any evening paper
ever published in New \ ork In lew months IL
will take the place of the whole race of the present
evening PAPERS which conducted on the DID, lazy,
vicious credit system throughout All these papers
combined form group OF newspapers unrivalied here
or elsewhere.
Advertisers and men in business, now therefore,
generally begin find that this galaxy Of daily and
weekly papers form better mode OF giving pubhclty
10 their business concerns than any other channel IN
the city, or all the other channels put together the
increase of advertising, during the past week, has IN
consequence been immense Oar cash advertising IS
now greater than that ofany paper IN the city, and "
will exceed them all in every line fbuslncss. The
rough one. The extraordinary circulation ofthe MosN
ING HERALD and the EVENING CHRONICLE, including
also the weekly papers-the aviaity with which they
sought after and perused, make them decidedly
the best vehicle for business advert ng III New ork
The cheapness of this mode Of doing business is no
small recommendation in its favor. For The same
price subscribers have the advantage of morning and
evening paper, each Of great popularity and circua-
ton, unprecedented in the history of the press.
These journals create what no journals, no news
papers-no daily periodicals. ever created before-d
species Of enthusiasm in time 81 profound Pedce-dn
excitement in all ranks Of society 1each sometimes
astonish and amaze myself Our novels, trashy tales,
stupid books, sickly monthes, and all the trash OF
modern literature, issued by the Harpers and others,
now beginning TO be seldom read or looked at by
the general reader, of either SEX The booksellers,
here and elsewhere, have been compelled to suspend
their operations, break, and all 10 publish no
more books, for, adays, there none TO read
them-except few old blue stockings with holes IN
their heels Every body reads newspapers par
tlcularly the Herald-or the Chronicle.
My purpose IS TO create new, fresh, enchanting,
enthusiastic literary age-.tO encourage literature
founde! on induction fact and real le-o pro secute
a philosophy congenla TO the original habits and en-
thuslastlc temper OF this country Society has begun
new species Of development IN this land. The en-
pire OF intellect through the medium OF The evening
and morning paper, mas Just begun. me fancy,
poetic imagery, sparkling wit, inductlve philosophy,
lofty morals, accompany and adorn tins ncw deve-
lopement of mind and soul. Man, vulgar man, ours
ing, swearing and Safeguarding at It's force and
uuih, lsee Inc ~ Haggertys running 10 oFaHu
Juries) subdued to its great just and original power
and woman lovely sensible, adorable woman
superior in taste 10 vulgar nian-res.gns herself at
once 10 its influence, with all the warmth passion,
sensbiity and lofty enthusiasm of her exalted
nature.
But not inferior TO any other result from the present
is the curious fact that all persons in business
or out of il; who want to advertise cheapy and wide
ly, now select the HERALD and the CHRoSIcLE-the
morning and evening elements of civilization, TO give
publicity TO their wants and thus by their ready cash,
in these rogusa paper money times give fresh ament
for the genius talent and wit of these papers, TO shine
forth in almost unbearabe splcndsr-unbearable
enough 10 all the Wall street bankrupt prints.